Podcast appearances and mentions of george fourie

How Australian Martial Arts Academy's head instructor turned chronic fatigue into a leadership edge - driving growth and retention at a top-tier school.IN THIS EPISODE:The Belt-By-Belt Recovery Story That Changed Mark's Life (And His Students')Walking Away From Medicine To Pursue The Martial Path Full-TimeThe Hidden Energy Technique That Helps You Show Up Big—Even When You're Running On EmptyHow Teaching On Crutches Inspired A Wave Of Black Belts To Keep GoingThe Sales Strategy That Works As Well In A Kids Class As It Does On The PhoneAnd more*Need help growing your martial arts school? Apply Here.TRANSCRIPTIONGeorge: Hey, it's George Fourie. Welcome to another episode of the Martial Arts Media™ Business Podcast. So, today I'm speaking with Mark Loughran from the Australian Martial Arts Academy.So, episode 156—155—I'd been chatting to Hakan, Hakan Manav, and Mark's name dropped in there quite a few times. So I thought I'd bring the man on himself to have a chat about 18 years in martial arts. He's also one of the head instructors at the Australian Martial Arts Academy, and one of our featured speakers at the Partners Intensive that's coming up in June, depending on when you listen to this.But with that said, welcome to the call, Mark.Mark: Thank you very much. Great to be here. George: Good stuff.We've only just recently met as well. So I'm going to take this as a blank canvas and a conversation just to tap into your genius, the things that you do. So if we had to start from the beginning, who's Mark, how did you get into the industry? Let's go from there.Mark: Yeah, that's a really interesting story, actually. My journey into the martial arts industry started as a recovery piece. Flashback to 2005, I was graduating high school.So, that makes me feel like I'm starting to get old now, everyone I'm teaching was born after that year. Flashback to that time, I graduated high school and got presented with a couple of opportunities.One was from my parents. They said, “If you want to go further and study at university, you can do that,” because my dad worked as a Deputy Vice Chancellor at James Cook Uni. I grew up in Townsville, in Far North Queensland.And they said, “If you want to go to university here, go for it. Stay at home, it's free, all good.”And they said, but if you want to go away, pay for it yourself. And that was the deal. My brother had the same deal.He was a couple of years older than me. And he got himself a full scholarship to Melbourne uni. And he was like, Townsville was too hot.I did the exact same thing, except I went to UNSW. So I've got a scholarship to study medicine at UNSW and went down there, started that journey and ended up getting really sick towards the end of my first year with glandular fever. And there was a whole piece of trying to identify what was going on there, because I was really sick for quite a long time. I ended up with chronic fatigue syndrome, which I still have now, 19 years on.And I still battle that every single day. My sort of path into martial arts started about a year after I got really sick with that. I ended up bed-bound for one to two years.Part of my recovery, actually, I should backtrack a little bit. I was doing high-level athletics at a national level at that time as well. I used to play A-grade tennis and represented Queensland in different sports when I was in high school.I was always an athletic person. And then, for someone to go from that to completely bed-bound, it was a big change and a big struggle. So part of my recovery...

Following up on Episode 155, Hakan Manav shares martial arts staff development strategies to build a high-performing team - giving you the freedom to scale and grow.IN THIS EPISODE:• How to transition from solo instructor to building a scalable team• The first hire that can make or break your martial arts school's growth• Why letting go is essential for business expansion and instructor success• A proven framework for training and promoting instructors from within• How to turn parents and adult students into valuable team members• And more INVITATION: If you'd like more info about working with me in and Hakan in Partners Mentor, Just message me ‘Mentor' on Facebook and I'll send the details over in a doc (no sales call required) Send Message On Personal Profile >TRANSCRIPTIONGeorge: Hey there, it's George Fourie. Welcome to another Martial Arts Media™ Business Podcast. So, this week I've got Hakan back on the call. Good day Hakan.Hakan: Hey George.George: In the previous episode 155 and you can check that out if you haven't, martialartsmedia.com/155. We spoke about the four obstacles that Hakan and his family overcame over the last 43 years to build their 1800 student strong academy.And so this week we thought we would dive deeper into these obstacles. Thanks for jumping on again, Hakan.Hakan: Pleasure to be here. Thank youGeorge: We spoke a little bit about the product. We spoke about staff development, personal leadership. Let's loop into staff development for this call. Let's just dive a bit deeper and look at the things to watch out for. Why should we even be doing it? Which direction to take when scaling your school? Hakan: Absolutely. Once the product is nailed and you've got a great thing people are coming back for in terms of the actual martial art that you're teaching. The next step we want to think about is how we can deliver this at scale. For a number of reasons? First of all, we love what we do. But there are days that we might feel ill or we might want to go on holiday, or we're going to be away for various reasons. So you need the classes to be running at the same acceptable standard.So we've got those obvious reasons, but I want to touch on a personal experience that we went through as an academy. I'm going to say about 25 years ago now.

Hakan Manav reveals how they solved 4 growth obstacles martial arts school owners face and built a thriving, full‑time operation with 4 locations, a 30 staff, and 1,800 students.IN THIS EPISODE:• Explore the hidden product tweak that keeps students smiling and sparks unstoppable growth• Uncover a fresh staff-training approach that secretly sculpts high-performing instructors• Follow a surprising systems shortcut that quietly streamlines every corner of the academy• Experience the leadership shift that frees you from day-to-day tasks and ignites team synergy• A glimpse into the Manav's families path to a 1,800-student academy by overcoming 4 key obstacles• And more FREE: Swipe the exact plan I use to fill martial arts schools with 200+ students within 7 months (And make sure your students are an incredible fit > Learn MoreTRANSCRIPTIONGEORGE: Hey there, it's George Fourie. Welcome to another Martial Arts Media™ Business Podcast episode. Today I've got a guest with me and I was just looking through, I actually googled it, when the last time he was on the podcast and it goes back to episode 14, November the 1st, 2016.Nine years ago. Cool, welcome back Hakan. HAKAN: Thank you George, happy to be here.GEORGE: Awesome. So I'm trying to think when we had that podcast, I was probably, I saw you do a demonstration at Weimar and that's probably a couple of years before that. And you already had your DVDs. I think we still got your DVD box of your program. HAKAN: We're telling our age, aren't we? GEORGE: And I guess it's funny how like our journey together, work together. I also looked into Stripe and you've also the longest standing client that I've worked with in regards to marketing and Facebook ads.And just the other day we got talking about helping more school owners and we decided to do a joint venture together in what we call Partners Mentor. And we'll probably talk a little bit about that, but there's a few things that we want to discuss in the industry, particularly where people are getting stuck, things that we are seeing. There's a lot of our conversations on messenger back and forth and planning and doing some marketing and me getting feedback from what you're seeing on the mats, hands-on, me looking at what am I seeing around the industry, what's coming from different school owners around the globe, what people are facing.And I think a good thing for us to be in this episode, one of a few, would be to, yeah, just have a bird's eye overview of looking where things are at in the industry, what are you seeing, where people are getting stuck, what's coming up and so forth. But before we get into that for those listening and they haven't met you, just give us a bit of a roundup.

In this Martial Arts Media™ Business Podcast I took Michele Ciampa from Shotokan Karate Club Tasmania through The Price Amplifier which boosted his student value by 52%. IN THIS EPISODE:How a simple, weekly social media post became the primary driver of student enrollment for a growing martial arts club.A surprising shift in pricing structure that could more than double annual revenue per student.Why leading enrollment conversations with value—not price—could be the key to better engagement and commitment.A new approach that slashes the number of students needed to meet financial goals while still enhancing the club's impact.A strategic plan to engage new age groups, adding depth and variety to the dojo's community. FREE: Swipe the exact plan I use to fill martial arts schools with 200+ students within 7 months (And make sure your students are an incredible fit > Learn MoreTRANSCRIPTIONGEORGE: Hey, it's George Fourie. Welcome to another Martial Arts Media™ Business Podcast. Today we're doing something new.We're going to go with a full-on coaching call and do something a bit different and see if we can create some value, create a bit of conversation and really help one of our guests go to their next level, which we're going to discover what that is. And so somebody that I've known for quite a while, Michele Ciampa.MICHELE: Hello.GEORGE: Did I pronounce it correctly?MICHELE: Yes, that's correct.GEORGE: Michele Ciampa from Tasmania Shotokan Karate Club in Tasmania. So welcome! How are you doing, Michele?MICHELE: Good. Yourself?GEORGE: Good, good, good.Cool. So if you mind just giving us a bit of a background. Yeah, just a brief overview about your karate club, who you teach, how long you've been going for, etc.MICHELE: Absolutely. Okay. So I started teaching in 2019, just in a small community hall at first.And then we had some renovations going on with that. So I had to find another location. So I found a place in a dance studio for a little while, and then I was back to the community hall.And then just last year in October, I decided I'll just gamble everything and take a jump. And I opened in the main street of lovely Bernie here in Tasmania.GEORGE: Congratulations!

In this martial arts business case study, Evan and Erica share how they scaled their martial arts school from 30 to 170 members, boosting monthly recurring revenue by $10,000. IN THIS EPISODE:A unique perspective of Evan and Erica on the connection between music and martial artsThe business relationship when it comes to their martial arts schoolProblems that Evan and Erica faced in their martial arts school businessBalancing martial arts tradition and businessThe benefits of joining the Partners program and the influence of its communityWhat is the A.I.R. model, and how is it going to help you in your martial arts businessInvolvement of Evan and Erica's children in the martial arts schoolDriven by a vision of financial independence and lifestyle flexibilityBreaking away from Conventional LifeAnd more FREE: Swipe the exact plan I use to fill martial arts schools with 200+ students within 7 months (And make sure your students are an incredible fit > Learn MoreTRANSCRIPTIONGEORGE: Hey, it's George Fourie. Welcome to another Martial Arts Media™ Business Podcast. Today, I've got two awesome guests with me, and this is my favorite episode to be doing because it's a martial arts business case study with two amazing clients who I've known for a little over a year.Evan Whetter and Erika Graf, soon to be Erika Whetter, welcome to the show.ERICA: Thank you.EVAN: Thanks, George. It's great to be here.GEORGE: You've got a bit of an interesting story, and I want to explore both because you're long-time business owners and you're also two very well-established musicians, which I really admire because that was like part of my history for a long time in my life. Leaving school, I played drums, and I didn't want to do anything else but play drums.And I would play in cover bands and bands, and I would travel all around, and that was my thing. Until I realized I couldn't cut it as a musician, and then life took over. But you guys have really made it work, and we're going to talk about all the martial arts stuff and everything. But you also run a music school, right?

Breaking down the price barrier: Are your martial arts tuition fees simply too cheap? Are you undervaluing your classes? There's poison in the pricing, and it might not be what you think.IN THIS EPISODE:The stigma surrounding martial arts schools that charge premium pricesThe Myth of the "McDojo" label often given to successful martial arts schools Overcoming the mindset blocks around martial arts tuition feesHow to charge your worth and price your martial arts classes to represent it's true valueAnd more*Need help growing your martial arts school? Start Here.TRANSCRIPTIONHey, it's George Fourie. Welcome to another Martial Arts Media™ Business Podcast. But today I want to talk about the poison in pricing for martial arts classes, for martial arts tuition.Are martial arts classes just way too cheap? Are martial arts school owners charging way too much for their classes and tuition? Are they just ripping people off? Are people getting the value for what they are paying? Or are they the dreaded controversial McDojo if they charge too much? All right! Lots to unpack here. I will dive deep into this, probably ruffling a few feathers in my take on this, but it needs to be said and unpacked. So, let's do this.For show notes, for the transcript of this episode, and all links mentioned, go to martialartsmedia.com/151. Let's jump in. If you've listened to my podcast for a while, okay if you haven't, but we talk a lot about marketing, lead generation, and getting and attracting new students for martial arts schools. That is the primary conversation because I guess in a way, I'm a little bit known for it.People always come to me for that. But here's what's interesting: the first conversation that I had when we onboard martial arts schools into our Partners program was not about any marketing. We're always talking about offers and we're always talking about pricing.It's probably the conversation that's valued the least, but it makes the biggest impact because when we fix this in a strategic way that's without selling your soul and all these limited negative beliefs that come up, providing good value and charging a premium, good premium rate for what your classes are worth.It makes a huge impact because martial arts school owners come up with the idea that they need all these hundreds of students to hit their income goal to have a decent life and be able to provide their martial arts services without having to have a job, a side job to keep the dream alive, etc. You know, for martial arts school owners that want to do this full-time. They have this idea of all these students they need and all of a sudden, we half that by just tweaking the numbers, changing the terms, changing how we go about all this.Now I want to address a few things that come up with us. First up, I probably want to say that there is no wrong and no judgment in any martial arts school owner who provides a great service, and loves what they do. They serve the art of what they do and they...

The tables turn as the interviewer becomes the interviewee: George Fourie shares his life experiences and journey through marketing and martial arts on the Kyl Reber Podcast.IN THIS EPISODE:George's journey from studying computer programming to selling computers, working on a cruise ship, and eventually starting Martial Arts Media™The story behind George's most impactful $37 saleGeorge's near-death experience as a pivotal wake-up call that transformed his outlook on life and careerHow George discovered a passion for martial arts and saw potential in combining this with his marketing expertiseHow Martial Arts Media™ was founded, focusing on supporting school owners to grow their businesses through digital marketingAnd more*Need help growing your martial arts school? Start Here.TRANSCRIPTIONHey, it's George Fourie. Welcome to the Martial Arts Media™ Business Podcast. Today, I am going to feature an episode, an interview that I had on the Kyl Reber Podcast. Kyl, a good friend of mine, interviewed me. You can look him up on kylreber.com.au. Also, martialartsmedia.com/145.I had the pleasure of having Kyl on our podcast. By the way, I was looking at it. In episode 145, we were talking about him having 370 students. I know that number's almost up to 500 now. They are booming, to put it mildly. Anyway, go have a listen to that if you haven't yet.For this episode, I really wanted to feature it because I got to tell you. I've been trying to record a podcast where I tell a bit of my story and just background where I came from, how this all got together, and I've given the pieces and inside of this over the years. I just had a look. We had episode 150, and I actually started this podcast in 2016, July of 2016.I'm probably in the race for the longest-going podcast with the least amount of episodes, but 150 awesome episodes it has been, and I'm going to continue to do this for a while. Anyway, I've really wanted to have an in-depth– about my story, and I tried to record it a couple of times solo by myself, and I've got to say, it felt weird.I did it about three times, and I deleted it every time. Then, I got on Kyl's podcast, and Kyl gave me 10 questions just to prepare for the podcast. I did that, and I thought it was going to be enough, but Kyl's questioning technique was really solid and in-depth. Every time I answered, he dug a little deeper and dug a little deeper.I've got to be honest. I probably spoke about things that I maybe just haven't shared over the years. Nothing too serious, but just things that I've buried in my past and let go. But Kyl did a really good job of unpacking all the details about me and asking a lot of questions. So, this podcast is going to be a bit longer.I highly recommend you check out Kyl Reber's podcast. I will have all the links for that at martialartsmedia.com/150. That's it for me. I hope you enjoy...

If you're running Facebook ads and all your martial arts leads are tire-kickers, your problem might be two-fold. Here's the fix.IN THIS EPISODE:What's potentially causing the wrong quality of martial arts leadsThe pitfall of labeling your martial arts prospects as tire-kickersHow better Facebook ads attract better martial arts prospectsFixing low-quality martial arts leads with paid trialsAnd more*Need help growing your martial arts school? Start Here.TRANSCRIPTIONHey there, George Fourie here. Welcome to another Martial Arts Media™ Business podcast. Today, I want to talk about your martial arts leads being tire-kickers. What if they are all tire-kickers, non-responsive, or just the wrong demographic or bad quality when you are running Facebook ads, Google ads, or from any other marketing source?I'm going to dive into the details with a few little twists to this conversation. For show notes and all the resources of this podcast, head over to martialartsmedia.com/149. Let's jump in.What happens when all my leads are tire-kickers? They inquired via the website, Facebook ads, or Google ads. They've put their hand up, disappeared, or never put their hand up. We can't get hold of them, and that's that. All the leads are tire-kickers, or they are responsive, but they're just the wrong type of lead.They won't fit the culture of your club, or they won't be fit for the products that you have, the martial arts services that you offer, and the classes that you run. These are all things that can be fixed within your targeting, quality, and messaging. But here's the danger. I want to address the danger of labeling all your prospects as tire-kickers.A few of my members in our Partners group brought this up: I love you, and you're not being singled out. Actually, I can count about six or seven encounters where this has come up, and that's just this year. So, you're definitely not being singled out. This is done with love. I hope that this is helpful for you and for you, the listener, as well.Labeling all your leads as tire-kickers. Here's the danger. Let's say you're running an ad campaign, and you've got 20 to 30 leads in your CRM. It's just a list of names. And you get one bad response, two bad, three, and all of a sudden, your sales mojo motivation dies out.And you're like, “Oh, really?” They're all tire-kickers. Maybe it was only three, maybe it was five, but all of a sudden, you give everybody this unanimous label. Now, what if you took those 20 to 30 people off the list and put them all in a room together, all in a room together, or all on the mats? And you looked at all these people, all their faces, and they all put their hand up.They responded to your ad, right? Can you look them all in the eye and say, “You're all tire-kickers. All of you are wasting my time. It's like all of you got together and collectively decided that you're going to waste my time.” A bit unrealistic, right? But it's very easy for us to look at a lead list and then throw a label out.The danger that I want to address is it's their fault and not yours. So, immediately, you relinquish all responsibility for the leads, not furthering the conversation or signing up, and it's their fault and not yours. Now, I'm not here to debate whether that's true or not because there can be parts where it's their fault.But if it's all their fault, you've got no room for improvement. They've got nothing that you can fix. You could...

Here's how using an irresistible martial arts offer can almost completely squash your no-show rate for martial arts trial appointments.IN THIS EPISODE, YOU WILL LEARN: Adding a human touch to automated messages with martial arts prospects How to write a successful follow-up email sequenceComparing free and paid martial arts trialsUsing high-converting landing pages when you're time-poorUsing The Messenger Signup Method to sign up prospectsAnd more*Need help growing your martial arts school? Start Here.TRANSCRIPTIONHey, it's George Fourie. Welcome to another Martial Arts Media™ Business podcast. Today, I'm going to be talking about how to reduce no-shows. Prospect inquires, books a trial appointment with you, but then ghost you; they don't show up. And sometimes, it's really hard to re-engage and get the conversation back going and get them to reschedule. So, I'm going to be talking about a couple of ways that you can reduce no-shows, almost eliminate them completely. Some are going to be simpler, and some are going to be a little bit more complex. There's going to be a few options for you to consider. I'm going to cover those. Make sure to head over to martialartsmedia.com/148. That is where we've got the show notes, downloads, and everything for this episode. Head over there, and hey, let's jump in. Okay, some context first. I was talking at a martial arts business event in Texas late last year, that's 2023 and was chatting to a lot of martial arts business owners that were experiencing a lot of no-shows. A bunch of these guys was using different types of marketing agencies and just various problems that were coming up, mainly no-shows. Out of the 10 leads that they were getting, only three were actually showing up—three to four. I'm kind of shocked, to be honest. That's like a really, really high no-show, right? So, there are a few things that you can do to mitigate this now. There are a couple of dangers and a couple of things to consider here, right? If you are trying to automate things as much as possible and be as hands-off as possible, that might be the price that you're going to pay, right? Is that you're going to have some no-shows, and there's going to be little investment of time and following up and doing things, but you're going to get fewer leads. You're going to be paying a lot more for leads to show up. That's just going to be the nature of the beast for you.But, if you're keen to be a bit more invested and thinking, “Well, I want to get my dollars' worth.” Like, “I want to really reduce the cost per acquisition of getting these students in, really want to bring that cost down, control it.” There are a couple of things that you can do, so let's explore them. Number one is, first up, just looking at the automation that happens, your automated follow-up sequences. What happens once a new trial, a parent or an adult books a trial to come and take their first class with you? What happens from that point? Are they getting automated email messages instantly and then timed all the way to their appointment? Are they getting text messages or follow-ups? What else? Is there some...

Discover how Buzz Durkin, the headmaster of Uechiryu Karate, effortlessly keeps martial arts students for as long as 52 years. IN THIS EPISODE, YOU WILL LEARN: Internal marketing – a strategy used by Buzz Durkin to attract new studentsCommunity building within a martial arts schoolTeaching beyond physical skills and the importance of using the physical curriculumWhat is AAA theory – Awareness, Appreciation, and Action, and how is it important to martial arts studentsAn overview of Buzz Durkin's Success is Waiting: The Martial Arts School Owner's Guide to Teaching, Business, and Life bookCharging fair tuition for martial arts classesAnd more*Need help growing your martial arts school? Start Here.TRANSCRIPTIONGEORGE: Hey, it's George Fourie. Welcome to the Martial Arts Media™ Business podcast. Today, I am interviewing a true master in martial arts and business, Buzz Durkin. I was really fortunate to spend some time with Buzz when I hosted our Martial Arts Media™ Intensive event, which was part of the Bushi Ban Power Week hosted by none other than Grandmaster Zulfi Ahmed.As part of the Bushi Ban Power Week, we hosted the Martial Arts Media™ Intensive, and I had Buzz share a talk in regards to retention and keeping students for life and how they basically work all their marketing from the ground up. I was so inspired by the speech; well, so was everyone else. He got a true standing ovation, and I invited him to speak at one of our events online, which is the Partners Intensive. Our members were just blown away by the information. I wanted to bring that over to you as part of the podcast, so I'm going to share a video on this page. If you want to go visit it, martialartsmedia.com/147.Buzz shared a video during his talk showing how every Saturday, how much experience, and how many black belts they have. It ranged from four years to, I think, 44 years of experience, and I can't recall counting. There were at least 20, 30, got to be like 30 people at least.Anyway, Buzz is truly a master at keeping it simple, keeping students for life, and he's got some valuable strategies to share. So, without further ado, jump in all the show notes on martialartsmedia.com/147. That's the numbers one, four, seven. Jump in. Let's go.GEORGE: Buzz Durkin, welcome to the Martial Arts Media™ Business podcast.BUZZ: It's my pleasure to be here. I'm happy to be here with you, George.GEORGE: Good to see you again, and we'll loop back to that story. But a question I always like to ask first is, what's the number one thing that you do to attract new students into your school?BUZZ: Well, the number one thing we do after all these years that's evolved is internal marketing. We do internal marketing with some social presence, too. We do a lot of posting on Facebook, and Instagram, just about every day or at least every other day. Our main venue for acquiring new students is through internal marketing. Parent's nights out, pizza parties, and birthday parties, where we encourage our students to bring their friends, inviting their friends and school teachers to our black belt promotions.So, we concentrate mainly on the student body that we have

George Fourie explores the highlights and game-changing strategies shared from the Partners Intensive - a live martial arts business event held on the Sunshine Coast, Australia. IN THIS EPISODE:What Was Covered At The Partners Intensive: A Premium Martial Arts Business EventThe 1 Thing That All Martial Arts Business Owners DesireWhat's Special About Hosting Martial Arts Business Events On The Sunshine Coast?The Magic Delivered By Bushi-Ban International's Grandmaster Zulfi AhmedThe 90-Day Growth Plan That Eliminates Overwhelm, Clarify Goals, And Delivers Martial Arts Business Success*Need help growing your martial arts school? Apply Here.TRANSCRIPTION Hey, it's George Fourie. Welcome to the Martial Arts Media™ Business Podcast. Today, I'm going to be doing a bit of a review of an epic martial arts business event that we ran here on the Sunshine Coast in Australia. We are going to be talking about the highlights, epic, real cool things that we did. And most importantly, also talk about the next event that's coming up and how you can potentially be part of it.All show notes can be found at martialartsmedia.com/146. Head over there and download everything, and you'll get all the resources on how you can potentially join us for the next event. All right, let's jump in.A couple of months back, we hosted our Partners Intensive. Now, some context: you've heard me talk about Partners if you've been on the podcast. If you haven't, Partners is our martial arts business group that we work with, school owners from around the world. We get together online a lot, well, two to four times per week.But it's also important to get together in person. And so, we put together the Partners Intensive, which was a three-day event that we hosted on the Sunshine Coast here in Australia. I've got to be honest; it way exceeded my expectations of how amazing it was. We had speakers from multiple parts of Australia and also Grand Master Zulfi Ahmed from Bushi Ban International, who flew over from the United States to come and join us for the event.I'll tell you what. You've probably been to a business event, but if you haven't, it's the one thing that brings it all together, right? It's great that we've got all these online tools, and we can switch on Zoom and teleport virtually altogether from all different locations and connect fast.And there's nothing that beats that quick way of accessing information. But when it comes to human-to-human connection, we martial artists like to be around people, and the same goes with the events. Plus, you can get all the content that you want online, but it's that one conversation you have with a person who sits next to you, that insight that you get, that conversation that you're a part of where the magic happens. And I want to say, whether it's my event or someone else's, but if you're going to go, look at the business, look at it as a nice little tax write-off to get away and do it because whatever you spend, you get back tenfold plus form awesome relationships with...

Kyl Reber shares his secrets to 27 years of successful growth in his martial arts business, driven by the power of organic marketing through word-of-mouth referrals.IN THIS EPISODE:How Kyl grew his martial arts business through organic marketing, primarily via word-of-mouth referralsThe link between Imposter Syndrome and martial arts studio's pricing strategiesWhy martial arts school owners often undersell themselves and encounter growth challengesKey areas to prioritize in your martial arts school beyond the curriculumThe history behind their martial arts school's empowering slogan, ‘Back Yourself'And more*Need help growing your martial arts school? Start Here.TRANSCRIPTIONHey, it's George Fourie. Welcome to another Martial Arts Media™ Business Podcast. Today I am interviewing one of our great clients, one of our members of our Partners community, Kyl Reber. Kyl is from Brisbane. Chikara Martial Arts. You can look them up. And this interview is a bit of an extension from the Partners Intensive, which is an event that we hosted here on the Sunshine at the beginning of June. And Kyl was one of the featured speakers talking about the things that they are doing in the community. And what is mind-blowing for many other school owners is Kyl and his team, they're just pushing past the 370-member mark. And at this point, they've only focused on organic marketing strategies. It's all about community. It's all about giving back. It's all about the things that they do in their school and the impact that they make within their community. And so I wanted to get Kyl on and dig a bit deeper, talk a bit more about the strategies, what they do. And the great thing is I've been working with Kyl for a little more than six months, and I haven't really tapped into that backstory about how he got started on this journey when they opened their school, what got him into martial arts and so this was a great opportunity for that. So jump into the episode. All the show notes and resources are on our website, martialrtsmedia.com/145. That's the numbers one, four, five. Head over there and download the transcript and resources. That's it. Let's get started. Jump in. GEORGE: Mr. Kyl Reber, welcome to the Martial Arts Media™ Business podcast.KYL: Thanks, George. Thank you for having me. It's a pleasure and an honor to be here.GEORGE: Awesome. Long time coming.KYL: Long time coming. Third time lucky.GEORGE: Third time lucky. Hey, so thanks for jumping on. I'm really excited about this conversation and what I'm excited about is I've known you for a little while, we've been working together for a little while and I haven't really tapped into the back story of you and how everything came about.So I'm really excited to chat about that and just witness a lot of the things that you're doing in your school and how you approach things differently. But first up, I always like to kick off this being … We always talk about marketing and attract, increase, and retain strategies.If you have to share, what is the one thing, your go-to strategy that's helped...

Damien Brown, a UFC fighter-turned-gym owner, shares his journey of transitioning from the octagon to entrepreneurship. He reveals his secrets to success in both the fighting world and the martial arts business realm.IN THIS EPISODE:Damien Brown's journey from a UFC fighter and military man to a martial arts business ownerBase Training Centre's most successful marketing strategy for generating students consistentlyHow short-term commitments, like training camps, work well for marketing jiu-jitsuHow to ensure children between the ages of 4 to 13 love jiu-jitsu until they turn 16Opening new locations by gut instinct and finding the right partners and locationsAnd more*Need help growing your martial arts school? Start Here.TRANSCRIPTIONMy job is to make sure that any child between the age of four and 13 loves jiu-jitsu until they turn 16. If I'm too hard on them and they hate it and they don't like it, they leave. My job is to make sure that I teach them jiu-jitsu but I make sure they have enough fun that they want to stay in jiu-jitsu until they're 16.When they're 16 they get graded as an adult, they start learning as an adult. It's a little bit different. They get to make their own choices. But if I can make them enjoy it that much that they stay from the age of four until 16, then I've now got a long-term member, I've got a kid that's done jiu-jitsu for 12 years that's now going to get a blue belt and go on to be a great adult addition to my gym.GEORGE: Good day. George Fourie here. Welcome to the Martial Arts Media™ Business Podcast. Today I'm joined by a professional MMA fighter, UFC Fighter, and owner of Base Training Centre in Brisbane, Damien Brown. Welcome to the show.DAMIEN: Hey, man. Thanks for having me. Appreciate it.GEORGE: Good stuff. You've had a complete career between martial arts and your business. But before we get into the good stuff, a question I always like to ask upfront is, what's been your go-to marketing strategy, the thing that you guys do that generates the most students for you on a consistent basis? Consistently or that one thing that's the hook.DAMIEN: Typically, the greatest marketing strategy we had was Facebook Ads. Social media is so big now. If you're not using it then you, you're either behind the times or you're just too stubborn to do it. Potentially, you don't know what you're doing so you outsource it. I'm a massive believer in outsourcing anything that's not your line of expertise. I just think that everyone should be advertising on social media.

Other than running epic martial arts classes, which goes without saying, these 3 strategies when done well will simplify your martial arts business growth. IN THIS EPISODE:Is it necessary to build a fancy website to promote your martial arts school?The number one mistake martial arts school owners make when creating their trial offerThe important factors that make an irresistible martial arts offerHow to use the AIDA formula or ‘The Ultimate Facebook Martial Arts Formula' to make your martial arts ads workHow to use The Messenger Student Signup Method to follow up on martial arts prospectsAnd more *Need help growing your martial arts school? Apply Here.TRANSCRIPTIONHey, it's George Fourie. Welcome to the Martial Arts Media™ business podcast. Today I'm going to talk about three things that'll get you to 300 students plus, and if you're ready at 300 students, it'll get you to 300 students and beyond. And if you're ready there without these three things, it's a great opportunity for you to go back and dial them in and get better results for yourself. How do I know this? Well, dozens of our clients have dialed in these three things and it's skyrocketed their results.Some are 300 students plus, and they are still just dialed into these three things and instead of adding all the bells and whistles and fancy things and all the noise that you see on the internet, they're just going layers deep on these three things and getting great results. So I'm going to share with you what these three things are and stick around to the end because I'll share with you a resource and a formula that you can use real quick, will help you implement and optimize your first strategy, which I'll share in a minute, and help you skyrocket your results way quicker. All right, let's jump into the details.So three things that you need to get to 300 students and beyond. So am I oversimplifying this? You might be thinking, George, you're just oversimplifying this. Well, I probably am, right? Because it's a given. You can't do any of these things if you don't run epic classes. I think we've covered that. If this is your first time listening to me on this podcast, yep, obviously you need some epic classes because otherwise, no marketing in the world is going to fix that, right?But let's say you got that, and I assume you do, right? Because all great martial artists have run epic classes. Then there are three things that you can focus on to skyrocket your results. Now, before I go too deep into that, I want to tell you a little story...

Turn your dead leads into profitable new martial arts students. Here's a proven strategy to revive, reconnect and reengage potential students that you haven't reached out to in a while.IN THIS EPISODE:How can dead leads be a potential source of profitable new martial arts studentsHow a database of leads collected via Facebook Messenger, email, and walk-ins can be a valuable resource to reach out to dead leadsHow to restart a conversation with a dead lead using the Conversation CarrotsThe pitfall to avoid when reconnecting with dead leads and what to do insteadUsing the 9-word email hack or Bullet Boomerang to get more leads and salesAnd moreTRANSCRIPTIONHey, it's George Fourie. Welcome back to another Martial Arts Media™ Business podcast. Today I'm going to be talking about signing up students with dead leads or leads that you have just forgotten about.Leads that have inquired, they never signed up, or you were having a conversation with them and they ghosted you or just disappeared. Or perhaps you have those old students that left unless they left on bad terms and you don't want them back.But otherwise, just students that left and something life got in the way and you didn't hear from them again and they left. So we're going to talk about a few simple strategies to restart the conversations with those dead leads, all students that have left, super simple but super profitable.Hang around to the end. I've got a great resource for you, a PDF that we call Conversation Carrots. It's one of the most popular resources we have in our Partners Program, a really simple way to engage and start conversations. I'll give you the details at the end of the podcast, and how to access that. All right, let's jump in.All right, before we get into the good stuff, a quick life update for any of you that have followed the podcast for a while and know that I haven't posted much on social in a while and done a podcast, this will take 30 seconds approximately.So I'm recording this in 2023, February, in October last year, we decided to move the family from Perth to the Sunshine Coast. If you're not from Australia, that's equivalent to moving from San Diego to New York, it's that far, and that's what we did.What decided us to move? Well in the mid-last year, we came here on holiday. I was hosting our first Partners Intensive, which is an event that we run for our Partners group. And we came on holiday the week before.Absolutely loved it here, loved the beaches, and just loved the vibe of it. And we decided we wanted to do something new, that I'm closer to hosting events on this side of the country but also close to the states for travel and events that we want to host over there. And so we made the big move. That's it. Now, we're back and on track. The other thing that's been keeping us busy the last couple of months is onboarding new clients and working on a few cool things that I'm going to announce in the next month, a couple of weeks or so. Update done, right?Let's jump into the good stuff. So how does one sign up students from dead leads?All right, so let's look at a few scenarios. You have leads piled up in your Messenger. If you collect leads via Facebook Messenger, perhaps you have inquiries via Messenger or you have them from your website. So you have email leads, and you have them in your database, preferred.We'll talk about that maybe a little bit. Maybe people...

The last time we spoke to Lindsay Guy, we discussed how he tripled his karate school in record time. Today we chat about refining retention to maintain this massive growth. IN THIS EPISODE:How retention impacts martial arts business growth Keeping martial arts classes fun to stimulate young studentsReaching out to parents on how to keep kids from quitting martial artsSetting up your martial arts pro shop for profitKeys to leaving a lasting martial arts legacyAnd more*Need help growing your martial arts school? Start Here.[elementor-template id="14434"] TRANSCRIPTIONGEORGE: It's George Fourie. Welcome to the Martial Arts Media™ Business Podcast. Today I have a repeat guest with me, Lindsay Guy from Guy's Karate School. Now if you recall episode 117, I had Lindsay Guy on and we spoke about how he had 3x'd his martial arts business moving past the Big C, we'll call it the Big C.The YouTube and social media channels don't like us talking about what it is, although we probably mentioned it in the episode. Anyway, I wanted to catch up with Lindsay just to see how things are going right now. We spoke about how he 3x'd his business.I wanted to see where he is now, how things are going, and how he handled the growth. We talked a bit about retention, and a little bit about marketing and it was just a great martial arts conversation. Now, I must warn you, Lindsay is super authentic and as he says, he's got no switch and he speaks very straightforwardly.And we have this sense of humor where we look for little gaps and opportunities to have a go and have a bit of fun and fun with each other. So that might come out in some of the comments from him and me. Don't take it to heart. It's probably easier if you watch the episode because Lindsay's face explains his sense of humor. But yeah, one of my favorite humans to speak to when it comes to a sense of humor and having fun. So a lot of fun in this episode and a lot of value. So jump in episode 139. So head over to the website, martialartsmedia.com/139. You can download the transcript and all the resources mentioned in this episode. And do me a favor, if you get some good value out of this episode, please share it with someone you love, someone you care about, a martial arts instructor, or martial arts school owner. So they'll get as much value from it as you will.All right, let's jump in. Lindsay Guy, welcome to the Martial Arts Media™ Business Podcast. Actually, welcome back to the Martial Arts Media™ Business Podcast.LINDSAY: Thanks, George. Thanks for having me on again.

Michael Scott shares the 3 core areas he focuses on for a fulfilled life, and building a martial arts business that fuels generational wealth.IN THIS EPISODE:Are Google Ads getting better results than Facebook Ads?Having an exit strategy when retiring from your martial arts businessYour martial arts business as a vehicle to build generational wealthHaving an accountability partner you can trust and who supports your goalWhy have membership contractsAnd more*Need help growing your martial arts school? Learn More Here.TRANSCRIPTIONGEORGE: Hey, it's George Fourie. Welcome to the Martial Arts Media™ Business Podcast. Another great interview for you today. Michael Scott from CMA Campbelltown Martial Arts in New South Wales. So I've known Michael for a little while. We've been working together in our Partners Group. When you meet someone and they're not the front of the conversation, but when they speak, you want to listen because it's always packed with wisdom. In fact, at the end of last year, we did something fun in our Partners Group and we gave out awards within the group, and Michael was named the Wisdom Whisperer, and just for that reason, sits back, observes the conversation, but when he speaks, it's packed with wisdom.Now, Michael talks about the three areas that he focuses on his life way beyond martial arts and actually how he has used his martial arts business as a vehicle to grow wealth and build generational wealth, and talks about investment strategies and things that he does after that. So, you're going to love it.

In this martial arts business case study, Amanda Saliba and Wayne Ardley share how they increased their revenue by $200,000 in 12 months. IN THIS EPISODE:A martial arts hobby turned into a successful martial arts businessWhen to get help from a marketing expert?How the ‘Partners OnRamp' helps boost martial arts schools Quitting your day job to become a full-time martial arts instructorTapping into a pool of knowledge through Martial Arts Media™ PartnersAnd moreTRANSCRIPTIONGEORGE: Hey, it's George Fourie. Welcome to the Martial Arts Media Business Podcast. Today, I'm doing one of my favorite episodes to create, which is a case study. A case study documenting a client's journey from when they started working with us to where they are now. Today I'm speaking to Amanda Saliba and Wayne Ardley, all the way from Melbourne. And I love this episode simply because Amanda is so committed, has big goals, and same as Wayne, still in the workforce, positioning out of that going full time into the business. And in the time that we've spent working together, they've increased their income with an additional $200,000 over the last 12 months.What I love about this is that we zoomed out on this journey. You know, we love to talk about marketing on the show, attracting the right students, increasing sign-ups and retaining more members. And sometimes the emphasis is on getting more students, getting more students, but we all know there's more to that, right? There's the retaining, keeping the students, which is the biggest part, really. And well, you can't have one without the other. So this case study really documents the journey of staying with the course, you know, not looking for the quick fix, doing the work.You know, we are on coaching calls every week. Amanda's always on the coaching calls. There are lots available, Amanda's always on all of them, and does the work, implements, makes the refinements, and really commits to the journey. And that's really what it takes.So I love doing this interview. You definitely gonna get a lot of value from this head over to martialartsmedia.com/137 if you'd like to download the podcast transcript and the resources mentioned in this episode. And that's it. Let's jump in. Amanda and Wayne, welcome to the Martial Arts Media Business Podcast.WAYNE: Hello.AMANDA: Thanks for having us, George.GEORGE: Cool. So I wanted to bring you guys on the show, and this is one of my favorite interviews to do because we get to talk a bit about a customer journey working together and the awesome results that you guys have managed to do over the last 12 months, which is really, really exciting and look forward to diving a bit more into the details on that. But just before we kick things off, if you don't mind sharing just a bit of an intro, who is Amanda? Who is Wayne, and what do you do in the martial arts space?

Over and above professional wrestling, martial arts, and the Master Motivation podcast, Jason shares how giving back to the community powers his martial arts school and 2 other businesses. IN THIS EPISODE:How community networking and fundraisers help promote martial arts schoolsA traditional marketing strategy that worksWhy promotions should focus on the benefits of martial arts trainingWhat helps improve student retention during the summerWhy giving back to the community matters to martial arts schoolsAnd more *Need help growing your martial arts school? Start Here.TRANSCRIPTGEORGE: Hey, it's George Fourie. Welcome to the Martial Arts Media Business Podcast. Today, we're back with another epic interview with a phenomenal martial arts school owner, Jason Flame from Moorpark Karate and Krav Maga.So, this episode, the value per minute was super high. We spoke about community engagement, how to infiltrate your community organically and be involved, and we also spoke about him running three separate businesses. He likes to call it the trifecta and how the 3 businesses actually operate and help boost his martial arts school.Jason is also a professional wrestler, so he spoke about wrestling, and what I really got a lot of value from is his student retention strategies that's really, really helpful, especially through your long summer months or when students want to take a break and how they boost their attendance through that.So, all the show notes and the transcript of the show, you can download at martialartsmedia.com/136. The number is 136. You're probably going to want to do that for this episode because as I said, the value per minute is really high. So do that, and by all means, if you love this episode and get some good value from it, please share this with another martial arts instructor or another martial arts school owner, and help us grow the show and get it out to more people.All right. Hope you enjoy the show. Let's jump in! Jason Flame, welcome to the Martial Arts Media Business Podcast.

Sean Allen's thriving martial arts school supports his lifestyle of training, learning and surfing. Discover how his passion for teaching drives demand and impacts his community.IN THIS EPISODE:Sean Allen: The Antichrist of martial arts marketing?The 1 sentence that trumps all other martial arts marketing methodsHow the dunbar number boosts relationship between student and instructorCapturing 10% of your martial arts school's target audienceTurning class challenges and discomfort into teachable moments Getting parents off the phone and focused on their kids martial arts class And more *Need help growing your martial arts school? Start Here. TRANSCRIPTIONGEORGE: Hey, it's George Fourie. Welcome to the Martial Arts Media™ Business podcast. In today's episode, we're back with interviews and I'm really, really excited to have a repeat guest with us, Sean Allen from Margaret River Martial Arts. So Sean and I connected way back on episode number 8. I had a look yesterday when we did the recording, it was just over six years ago that we had our first chat. First up, it was great to chat and tap into a different insight that Sean Allen delivers. Sean does a bit of a contrast of what we speak about, which is how to do marketing, online marketing, attract the right students, increase signups, and so forth. Sean does no marketing and his school is at capacity with a one-year waiting list. So we might say there's no marketing in there, but there's obviously a lot in there to generate that type of demand.And I really wanted to chat with Sean about having this lifestyle martial arts business, his choice of where he relocated to which is just in Australia. Margaret River is like the surf Mecca of Australia of the world, you'll hear that from the Margaret River Pro. And Sean decided to relocate there and really build this lifestyle martial arts business that serves his lifestyle. But we took a strong turn in the episode and spoke about teachable moments in martial arts instruction. There's some real, real value in there for you as a martial arts school owner and instructor. So buckle up, this is a great episode. Jump in all the show notes are on martialartsmedia.com/135. So you can go there and download the transcript of this episode. And if you've got some value out of this, please share it with someone that you feel... Share it with an instructor that would get some great value from this. All right, that's it for me. Let's jump in.Hey Sean, welcome back!SEAN: Thank you very much, George.GEORGE: The last time we spoke on podcast 8, I was just looking back a few minutes ago and exactly a few days past six years ago that we actually spoke, episode 8.SEAN: Lot's have changed.GEORGE: All right, and so let's jump into that. I wanted to have you back just to have a chat of those changes and a few things that we do differently now. So I'm going to kick it off with the question that I like to ask. What's been your best marketing strategy since we've spoken or just in general that generates the most students for you?

IN THIS EPISODE:A look at what's included in the 170-page Partners Intensive workbookWhat's wrong with most martial arts business eventsA walkthrough of Ross Cameron's world-class martial arts facilityNailing your socials with vertical videosGoogle's bigger comebackCreating martial arts curriculum using the Curriculum Creator Getting young instructors to run high-level classesHow to Run a 6 Figure Open Day And more*Need help growing your martial arts school? Learn More Here.TRANSCRIPTIONHey, it's George Fourie. Welcome to the Martial Arts Media™ Business Podcast. So today I'm going to give you a full review of our most recent martial arts business event, our Partners Intensive, which was a private martial arts business event for our private clients, and our Partners members, and it was held in Brisbane, on July 2022. So I'm going to give you a full review of just what we covered, what we did, and what made the event cool, different, and exciting. And stick around, I will also share with you how to access the recordings of the event and how you can potentially be invited to the next one, or on martialartsmedia.com/134. But let's jump into the details.All right. So our Partners Intensive, that was it. If you're watching this, I'm holding up a big, thick workbook, 170 pages of strategies, notes, models, and things that we worked through from front to back. Why so many pages? Well, you didn't ask that, but I think I'm just going to tell you, because you think, "170 pages. That sounds like hard work." Well, it actually means less work, right? It means that we did the hard work upfront. And in the sessions, our members were able to take notes. The strategies were already done for them. And it was a great way to just really refine things and keep track and walk away with a clear plan.So let me start with that. Events. Now, I don't know what type of events you've been to. There are great events, and there are not-so-great events. And then there are events that you think are great events and you feel like it was a great event because it was, but when you look at the content, you kind of walk away with a scatterbrain. You walk away with all these ideas. And you're on this dopamine high, so you feel really good about attending this event. And you've come back with ideas and you think, "Oh, wow, I've got all these things that I've got to do."And so you're on this mental high because of the event. But now you get home and now you got to make a plan. Now you got to put this all together. Now you got to make it practical for yourself. And that's hard to do if you don't have a structured strategy and an outline for you to be able to take everything and implement it fast, because, let's face it, information without implementation means squat. So you might feel good about the event and you might have gotten a lot of ideas, but if you weren't able to capture it and capture the strategy of how to implement it, it sort of becomes like that whole long to-do list of stuff that just never gets done. And so it doesn't take long, and you look at it, and it probably causes more overwhelm than actual results because you just can't get to the things that were mentioned.So I'd like to say we go about it a little bit differently. Now, our events are for our private clients. So these are paid for events by us, our members who pay to be in our program, and so we run the events for free for them. We structure it over three days, and we make sure that our members can walk away, get the strategies, but also get the...

Here's my attempt to end the age-old debate about the pros and cons of having your club fees listed on your martial arts website.N THIS EPISODE:The honesty vs dishonesty debate about prices on martial arts websitesThe pros and cons of listing prices on your martial arts websiteGetting the best results from your martial arts websiteHow an irresistible martial arts offer boosts your conversionsWhen is it actually a good idea to list prices on your martial arts website?And more*Need help growing your martial arts school? Learn More Here. TRANSCRIPTIONHey, it's George Fourie. Welcome to the Martial Arts Media™ Business Podcast. Today, I'm going to revise one of my first podcast episodes discussing, should you have your prices listed on your martial arts website? Should you have your club fees listed? If you don't, what should you have listed? And if you do, how does that impact your sales and your conversions? And if you don't, are you just hiding stuff and being all weird? All right. Let's dive in. Make sure you stick to the end, and I'll share with you a cool resource that you can have on your website that boosts your conversions and helps you sign up more students. All right. Let's dive in.Having your prices listed on your martial arts website, should you do it or shouldn't you do it? I see this topic come up often, and I just dug through the archives of the Martial Arts Media™ Business Podcast, and I actually covered this on episode number four, my fourth podcast. It was 2016. And I wanted to have a look if my stance has changed on it. And I could say, "No, it hasn't," but I want to give some context to what that stance was and where the exceptions to the rules are.First up, short answer, is it a good idea to have your prices listed on your website? No, it's not a good idea. Now, what I've been noticing over the years is people get really weird when you say that. People go the whole honesty and dishonesty route. People get really angry about this, that if you don't put your prices on your website, you're hiding stuff, and you're not being ethical, and you're being sleazy. And it gets really nasty, which I find really odd and weird. I want to explain the psychology of why it's actually not a good idea to have your prices listed on your website, and it's actually the reverse. If you don't have your prices on your website, you are serving your potential prospects way better. You are able to establish way more value around what it is that you provide.Let's dive into a few scenarios. As a recap of what is discussed in episode four, in the younger version, I had no beard and maybe the camera's a bit better. Hopefully, I've got this podcast thing a bit smoother, more relaxed, and better after a couple of years down. All right, let's just cover one scenario. You've got a mom sitting in front of her computer. She's thinking about enrolling her child in martial arts. In context, she's never done martial arts before, she doesn't understand it, somebody might have told her it's a good idea, somebody might have mentioned it and said, "The benefits are X, Y, Z," or she's done some Googling and researching, or maybe she's got a child that's being bullied. She's kind of figured out that martial arts could be a good thing for her child, but she knows nothing about it.

Many martial arts school owners long for a martial arts digital agency that delivers new students on demand without having to lift a finger. But Beware! This pipedream could cost you your business. Here's the pitfalls to avoid and what to do instead. IN THIS EPISODE:Pitfalls to avoid when working with a martial arts marketing agencyWho owns your digital assets?Local digital marketing agency: Do they have proven, irresistible martial arts offers? What media should you use when running Facebook or Google ads?Why most martial arts schools don't need a marketing agencyAnd more*Need help growing your martial arts school? Learn More Here.TRANSCRIPTIONHey, it's George Fourie. Welcome to the Martial Arts Media™ Business podcast. In this episode, I'm going to be talking about digital marketing agencies for martial arts schools. Martial arts, marketing agencies, however you want to word that. Do you need one? Do you need to hire an agency? And if you do, what are the pitfalls to avoid? What should you be avoiding? What questions should you be asking? What should you be looking out for? All covered in this episode. Make sure you stick around to the end and I'll share with you how you can download an actual checklist with everything discussed, all the questions to ask, pitfalls to avoid and so forth. All right, let's jump in.All right. So let's talk about digital marketing agencies and do you actually need to hire one? I've got to start this one with a short story, and the story actually involves how I, one time, lost a valued podcast listener by my actions and I don't regret it. I've got to share the story. I've probably shared this in a previous podcast, but I think it's relevant if you haven't heard it. It's a relevant story for what we are talking about today.All right. So for a couple of years now, a podcast listener reached out to me and said, "Hey, George, love the podcast. Got a quick question. Which channels are the best for advertising a martial arts school? Is it Facebook or is it Google? Facebook ads or Google ads?" And I replied, "Good question. It depends on a few factors, which it does. Facebook strategy works like this. Google strategy works like this. If I was doing this myself and trying it, this is the one that I would go for, which was Facebook in this case."I said, "Curious, just why are you asking?" And he replied and said, "Thanks for the information, but I'm actually starting a digital marketing agency for martial arts schools and I just wanted to know which channel works best." And that got me fired up a bit. I said, "Hang on. You're opening a marketing agency and you are asking me which platform to advertise on. How are you going to actually take people's hard earned money and run ads for them if you've never done it yourself?" And then his response fired me up even more. And he said, "Oh, that's okay. I'm just going to hire someone offshore to do it for me and run the agency that way." And that made me boil over.And I can't recall the exact reply that I messaged back, but I said, "Look, the world does not work like that and you cannot take people's hard earned money and charge them and think some magical person offshore is just going to know what to do." Now, there is a way to use offshore person, and I might share this in this episode, but that's definitely not the way to go about it.And so I wanted to start that with caution because, well, as a warning, really, if someone is not charging you a premium fee to run ads, which is quite a hard thing to do, they're probably not going to do a very good job. Now, I must admit the industry's come a long way and I've been

If you're struggling to attract adult martial arts students through your paid ad campaigns, try this instead.IN THIS EPISODE:Do this before running adult martial arts ad campaignsHow to cross-promote martial arts to adultsUpsell to students without sleaziness The perfect time to cross-promote to adults Do this if your adult ad campaigns aren't working9 Conversation starters that lead to more martial arts studentsAnd more*Need help growing your martial arts school? Learn More Here. TRANSCRIPTIONHey, it's George Fourie. Welcome to the Martial Arts Media™ Business Podcast. In today's episode, we're going to be talking about how to attract more adult students. How to get more adult students on the mats, and what to do if your adult ad campaigns aren't working. This is a conversation and question that comes up often, and we are going to dive into the details, and I'm going to give you a simple, simple solution on how to do this. You're probably going to kick yourself when you hear it, but it's that simple. But in order to execute the simple strategy, we're going to have to take a bit of a broader approach and give some context about how the whole strategy works and fits together. Make sure you hang around to the end, and I'll share with you a really cool PDF resource with nine different conversation starter strategies that can elevate this process and get you much better results. All right, let's jump in.Not sure what this is like for you, but most successful owners that we work with, and the school owners that have got a fair amount of solid student base, don't really struggle to attract the kids. It's more a question of how do we get more adults training and how do we get more adults on the mat? Now, there is the rare case that this is in reverse. Right? Depending on what type of club you run and what type of style you have, what type of style you teach, maybe your focus is 100% adults and not so much kids. There's obviously the rare occasion. But generally speaking, this is the case. What do you do if you want to attract new adult students? We talk about this in our Partners group often. And typically when we start working with school owners and we start looking at the online process of how we going to attract the right students, increase the signups and retain more members, it's easy to lean towards, the adults is the student base that we need, and so if we want to go run ad campaigns we want to run directly for adults.Now this could be both good, but also not so good, because if you've never actually run ad campaigns before, running it for adults is way harder. Right? It is way harder to run ad campaigns for adults. If you haven't mastered the process yet, then it would be a bit harder. It's always better to start with what's easier, what works, which is campaigns for the kids, and then graduate yourself up to running ads for adults. The only reason for this is just getting used to and accustomed to the system. Well, how do we pick the right ads? What is the right media, the right images? How do we split test them? How do we make sure that we pick the right one so that we reduce our cost per lead? And then how does the whole follow up work?Now, most school owners like yourself don't really have a problem signing people up when they show up and when they're in front of you, but you've still got to get them to show up. Working that whole process of making sure that all the leads that you speak to are actually going to show up, and you can take the whole process from...

Kevin Blundell shares 3 essentials from The Next Profitable Location Blueprint that's helped them open 20+ successful martial arts locations. IN THIS EPISODE:What's the population needed for a successful martial arts school, and how far should this be from your existing location? The ‘drivers science' behind choosing your exact new locationWhat to avoid in your environment when scouting for locationsAccessibility and geographical location: what are their impact on your martial arts business?Why should you take advantage of ‘The Next Profitable Location Blueprint'?And more*Need help growing your martial arts school? Learn More Here.TRANSCRIPTIONGEORGE: Hey, it's George Fourie – welcome to the Martial Arts Media™ business podcast. In this episode, I'm chatting to repeat guest, Kevin Blundell, from Kumiai Ryu Martial Arts System. Now, if you've listened to the podcast over the years, we originally spoke on Episode 20 – talking about signing up 100 new students within five weeks. Then we got together on Episode 115, talking about the strategic mindset behind 23 locations. And this episode is really special to me, because if you listen to Episode 115, that is where this whole new journey began. Let me give you a few insights. So, Episode 115 was actually a recording from our internal, private Partners event that we hosted for our Partner members. So, three times a year we get our Partner members together and it's a combination of masterminding, networking, and bringing speakers together – and just learning and growing and sharing information and networking together. And after the event – Kevin spoke at the event, which was the recording of Episode 115 – and after that, we started talking about this process of opening another location. Now, Kevin is one of the most humble and sincerest guys that you'll meet and won't always reveal the depth of knowledge that he has within the industry. But when you speak to him, you'll know that he's very methodical and everything is systemized and designed for success, step by step with absolute certainty and clarity. We started talking about how to go about opening, successful location after location; and they've rinsed and repeated this process 20 plus times, very, very successfully...

An irresistible martial arts offer can be the ‘make or break' of any promotion to attract new students. Follow these steps to turn your offers into winners.IN THIS EPISODE: Being uber specific with what's included in your irresistible martial arts offer Should you give away free items with your martial arts offer? Do this and you instantly increase the value of your martial arts offer What's the best price for a martial arts paid trial offer? This turns any martial arts offer into a ‘no-brainer' And more*Need help growing your martial arts school? Learn More Here. DOWNLOAD: The Irresistible Martial Arts Offer Worksheet >TRANSCRIPTIONHey, it's George Fourie. Welcome to the Martial Arts Media™ business podcast. In this episode, I'm going to be talking about irresistible martial arts offers.So what is an irresistible martial arts offer? And do you even need a good offer? Well, of course, you do. And that's what this episode is all about.So we're going to dive into the details of what it is that you actually need to include in your offer. Does it need to be free? Does it need to be paid? What do you add? Do you add different items? How do you package it and so forth?And I can tell you what, with all the school owners that we've worked with over the years, whenever somebody shares with us a campaign that's just not working, or they're struggling to get traction on the ads, or just a general internal promotion that's not really getting results, it's almost always due to a broken offer.So you can run a really bad campaign with a great offer and still get great results, but you can't run a great campaign with a bad offer. So we're going to dive into the details on how you go about creating an offer, what it even is, and how you craft it so that it gives your future students the confidence to take the first step and start training with you on their martial arts journey.Hang around to the end. I'll share with you where you can download our PDF, called The Irresistible Martial Arts Offer, and it will show you step-by-step the process that we go through to create your irresistible martial arts offer in just a few minutes.All right, let's start with the basics. What actually is an offer? Well, an offer is, and if we go straight into referring to martial arts terms, it's a combination of how you package different free classes with potential free items. And how you package it in a way that the value exceeds the price if it's a paid trial or the actual value that's being presented for the commitment that needs to be taken to take advantage of the offer.So that brings up the question, should your offer be free, or should it be paid? Well, it really depends, and I'm not going to dive into that, but if you do go to martialartsmedia.com/124, I did cover for a recent episode on free trials versus paid trials for martial arts and comparing the different platforms and when you should use which one. But either way, it's always important that the value exceeds the actual commitment or the financial commitment of the offer. So that's a bit of a bonus tip, I guess.So I'm going to cover five points of what actually makes an irresistible martial arts offer. All right, let's dive in.Number one, be specific. Be specific with anything, and I think this is just copywriting in general, and this is if I say copywriting, I mean, sales copywriting, not copywriting, that's like the legal thing, normally at the bottom of a website, right, with different terms.So when crafting good sales copy, it's important to really be specific and in a way almost dumb things down. There's a rule in copywriting, it says you've got to write for third-grade level because you don't want to leave people to look at something and have to think about what you just...

Richard Fall shares how they generated $30,000+ in 72 hours for his karate school with The 72 Hour ‘Cash Boost' Sale. IN THIS EPISODE: How Richard and Kim generated $30,000 in just 72 hoursHow asking for help leads to faster martial arts business growthWhy action takers are the money makersThe power of surrounding yourself with like-minded peopleHow to get over the fear of charging what you're worthAnd more*Need help growing your martial arts school? Learn More Here. TRANSCRIPTIONGEORGE: Hey, it's George Fourie. Welcome to the Martial Arts Media™ business podcast. Today, I have two special guests with me, and in fact, this is my favorite type of episode to create. Look, we have great interviews on our show, but these ones are a bit more special for me, because this is a case study interview. And so, a case study interview is me interviewing some of our top clients and documenting the journey that they've gone through working with us, and celebrating the great result that they have achieved. And so today, I have Richard Fall, and Kim Comeau, from London Karate Club in Ontario, Canada. And we actually met via this podcast – I was chatting to Kim on Instagram, she was, “Hey, we actually listen to you every day!” And we got chatting, and we started working together, and it's been really such a great pleasure working with Richard and Kim, and seeing what great results they have achieved. And we're going to chat about that, because just recently, Richard and Kim went through a process that we call the '72 Hour Cash Boost Sale', which is exactly what it is. And they managed to generate $30,000 in just 72 hours. Now, that's the highlight, right? And hey, we got to talk about the highlights first. But it wasn't that easy to get to that point! Yep. The cash was collected in just 72 hours, but there was a lot that had to happen. Mindset, just belief in the process, belief that it can happen, and just being comfortable in creating a promotion like that without feeling like they're being sellout or cheap, or, you know, just being weird about how they operate their martial arts school. So, we're going to jump into the details, just how they worked through it, what they went through, the change of mindset, and really how any school owner could achieve results like that on a continuous basis, if they committed to the process. So, we'll jump into the details, and just for a bit of context, the strategy, it's something that we do in our Partners program.Our Partners program is our flagship program that you've heard me speak about before if you've listened to us before. It's a group of school owners that we work with around the globe, we get together weekly and, you know, work through different strategies on how to attract the right students, increase signups, and retain more members. And so, the 72 Hour Cash Boost Sale is a process that you can run about four times per year, and it's just a great way to boost your cash flow. We'll dive into the details and I'll tell you how. So, jump right in. If you – depending on where you're listening or watching this episode, you can get the show notes on martialartsmedia.com/127. That's the numbers one-two-seven.And you can also download our eBook, ‘The Ultimate Facebook™ Ad Formula for Martial Art Schools'. And that's it, jump into the episode, I'm sure you're gonna enjoy it. And wherever you're listening or watching make sure that you

Edward Carr shares how he's built 2 thriving clubs through word of mouth, while helping his community combat cyberbullying and live an empowered life. IN THIS EPISODE: How to harness the power of word of mouthTips to boost martial arts community engagement How to encourage bullied children to share their experiencesEdward's book against bullying, Lift Them Up: How to Rise Above Bullying and Live an Empowered LifeEffective ways to build a strong online presenceAnd more*Need help growing your martial arts school? Learn More Here. TRANSCRIPTIONGEORGE: Hey, George Fourie here. Welcome to the Martial Arts Media™ business podcast. So today, I have a special guest with me: Edward Carr from New Hampshire in the United States. And so, Edward owns two locations, Tokyo Joe Studios and Team Link MMA, both at the same actual location, in the same facility, on two separate floors.So, we chat a bit about that divide, and also how he's built a thriving business. 320-330 plus students, mostly on word of mouth. And, look, always when someone says word of mouth, I'm always curious, because it always means there's a strong program, a strong product, and much more to it, right?And so we chat a lot about things that they've done in the community, their community promotions, also his book against anti-bullying, that positions him as an authority. And all this, how it helped them thrive through the pandemic, and almost not losing any students after being locked down for a full year. So, we're going to jump into that.If you are new to the podcast, do check out on this page martialartsmedia.com/126, depending where you're listening or watching, and be sure to download our ebook, ‘The Ultimate Facebook™ Guide for Martial Arts Schools', that will help you create your next winning ad campaign. And of course, wherever you're listening or watching, make sure you hit that subscribe button, so that you get notified when we release our next episode.Alright, let's get into it. So, Edward, over the last couple of months, or just in general, what's been the top marketing strategy and lead generator for you?EDWARD: It would be a lot of word of mouth, a lot of word of mouth and online. You know, some online advertising definitely helped out, but the word of mouth has been incredible- with all the students promoting, you know, the school and, you know, me being involved in the schools a lot, also has helped out quite a bit, you know.Just like I said, just promoting and having fun, and, you know, going from there. And just letting the kids know, you know, letting everyone know, you know, what we're doing, what we're about, promoting safety, you know. Letting them know, like, even though the pandemic, you know, people are still nervous, you know, having all the safety stations everywhere, and all that.Just making everyone feel comfortable, and then having them go out and telling all their friends, “This is a place to go to exercise and have fun”, and, you know, how do kids learn...

Ross Cameron from Fightcross MMA has built the ultimate, world-class martial arts gym and lifestyle center. We do a deep dive on the planning, contracts, insurances and marketing that have made this a success.IN THIS EPISODE: What sets this world-class martial arts gym in its own league?Ross's unconventional ways of building a thriving communityDetails often overlooked when opening up a new locationTiming and changing the frame with martial arts campaignsHow branding helps the business of martial artsAnd more*Need help growing your martial arts school? Learn More Here. TRANSCRIPTIONI'm a big believer in doing this anyhow, it is to learn every job. I don't need to do it, but I need to understand how every job works. Then if someone's not doing their job, I can point it out and I can just tell them how I want it done or, but I've got to know every job.GEORGE: Hey, George Fourie here! Welcome to the Martial Arts Media™ business podcast. Today's special guest is Ross Cameron from Fightcross MMA in Brisbane, Australia. Now, Ross and I go way back, we've been working together for quite some time, and I've been fortunate enough to witness his business explode from the sidelines.Just recently, he's opened up his new location, and let me tell you what, it's not just any location. We were on one of our Partners Power Hour calls, our coaching calls, and Ross took us on a virtual tour through the location – we're going to include a virtual tour on this page as well. But he took us through the whole location, and just the multiple floors, the different aspects, the bar, the coffee shop, and of course, the world class gym.So, we break down just the whole process of the two to three years that it took to put this together, the obstacles that he faced, with obviously things like COVID, things that weren't expected. And we do a deep dive into the technicalities of how to set up your contracts, how to structure your staffing, and a lot of the details that often go missed when opening up a new location. And then we do a bit of a deep dive on marketing and how he's gone about marketing this new location and the plan on filling it up to 500 to 1000 members over the next 12 months. Jump in, this is a good one.Also, if you – head over to martialartsmedia.com/125 – where this podcast episode is hosted. So, no matter where you're listening or watching, you can check out the full transcript of the show. And you can also grab a download of our new ebook, Ultimate Facebook™ Ad Formula for Martial Arts Schools.So, check that out, and make sure you subscribe to the show wherever you're listening, just to make sure that you get notified when our next show comes up. All right, let's jump in. Ross, what's been the top marketing strategy or campaign that you've run lately? What's been the highest performance?ROSS: So, the best one we've had recently, because we've been moving into a new gym, has been our foundation membership drive, with Facebook and video and all the rest of it. And based around that, was a box that we gave away that had different items inside it. We had samples from some of our suppliers, we had a towel from the gym, we had a water bottle, we had a mouth guard, all the little bits and pieces to make them feel comfortable and give them some added value to signing on.GEORGE: Great! So, what was the offer for the foundational...

Even if you're biased like I am between free or paid martial arts trials, this might make you reconsider where one might be more useful than the other.IN THIS EPISODE: What's the purpose of a trial class anyways? Why what happens before the actual enquiry mattersWhen to use a free trial and a paid trial offer?Intent-based vs Interruption-based marketingWhat differences to consider when marketing on Facebook and Google And more*Need help growing your martial arts school? Learn More Here. TRANSCRIPTIONHey, George Fourie here. Welcome to the Martial Arts Media™ business podcast. In this episode, I'm going to be talking about a martial arts marketing age-old dilemma: free trials versus paid trials, which one should you be using in your social media, in your Facebook ads, your Google ads, your promotions, and so forth. So, I'm going to break it down, and the answer is actually not as straightforward as you might think, especially if you're getting good results with free trials or paid trials, and you are kind of biased towards the other. So, there's actually a place for both. So, I'm going to break down where you could potentially use the paid trial, the free trials, and a bit of the science and the logic behind why you should be using it, at which area in your marketing. Stick around to the end, I'll share with you how to, where you can download our free resource, ‘The Ultimate Facebook™ guide for Martial Arts Schools', that will help you create your next winning ad. Alright, let's jump in. So, before we dive into details of free versus paid trials, I think it's important to just discuss why a trial in the first place? I mean, we're not in the business of free and paid trials, right? We're in the business of signing up students; and if a student stays with us for one year to two years to three years, I mean, that's really where things are at, right? So, why not just go for the marriage proposal straight-up, instead of the drink at the bar? Well, it's really just that, right? We kind of need to start with the drink at the bar. So, what is the drink at the bar? Well, we can use a different analogy for that. But you get what I'm saying, right? So, free trial, paid trial, which is going to work best? Well, it's going to depend on what happens before the trial. So, how are they actually entering into your world? And where are the inquiries coming from? So, let's take the first example. Let's say somebody walks into your school, they walk into your school, and the conversation goes, “Hey, I'm, you know, been walking past the school and had a look at your website and had a look at- I've seen your posts on social media, and I wouldn't mind giving it a try and seeing if it will work for me.” So, what do you do in that situation? Well, you could present your paid trial, if that's something that you do. But what if a person like that is not keen to pay something just yet? And they just want to try it out? And maybe it's not the money at all, it's just, they just want to give it a go. They're just not sure, right? What would you do in that scenario? Is it- should you be enforcing a paid trial? You could… or why not just give away a free trial and let them try it out, right? Because whether they, I mean, the hard work is done – they've actually walked through the door. From there, you know, how they get to being a member, is really up to you and your sales process, and we'll talk a bit more about that as well. In a sense of that, that's where a free trial could work great, right? Somebody walked in, and they just wanted to give it a try..

My guest today is George Fourie. George is a former computer programmer turned online marketer, who found his passion for martial arts by following his son's martial arts journey. He works with a new group of martial arts school owners and community called ‘Partners', where the focus is generating more Income, more Impact, and living the Lifestyle that martial arts provides. To date, George has helped his martial arts school clients generate more than 7,000+ paid trial students to the value of $10.5M. contact George: george@martialartsmedia.com If you enjoy the podcast, please subscribe and leave a short review on Apple Podcasts, or wherever you listen? It takes less than 60 seconds and it really helps. If you enjoyed this episode buy me a cup of coffee, make it a large: I'm trying to keep this episode free of advertisements and could use your help with the cost of bringing your this fun and entertaining podcast. Anything you can donate to the cause is greatly appreciated. To donate go to: https://www.paypal.com/paypalme/sifuRafael Subscribe: https://podcasts.apple.com/us/podcast/coaching-call/id1546026323 Please leave a star rating and a review here Follow Coaching Call: Facebook: facebook.com/coachingcall Instagram: instagram.com/coachingcall Email: maxfitness@optonline.net LinkedIn: linkedin.com/in/maxfitness Youtube: https://bit.ly/coachingcallYoutube to watch the full interview. --- Send in a voice message: https://anchor.fm/coachingcall/message

Cheyne McMahon and George Fourie discuss overcoming a somewhat outdated,... READ POST The post 121 – Is The ‘Anti-McDojo Mindset' Sabotaging Your Martial Arts Business's Success? appeared first on Martial Arts Media™ | Marketing For Martial Arts Schools With George Fourie.

Turning the tables. Florence Sophia interviews me, George Fourie, about... READ POST The post 113 – Wired To Win: Game Plan And Strategies For Martial Arts Business appeared first on Martial Arts Marketing For Martial Arts Business | Martial Arts Media™.

Australian Girls in Gi's founder Jess Fraser catches up with George Fourie about mindset, hiring islands, events and more. .IN THIS EPISODE, YOU WILL LEARN: What made Jess Fraser compete professionally again Injured and unprepared, how Jess was able to win the Abu Dhabi trials Optimism is a key to success Renting an entire island […] The post 59 – Jess Fraser – Hiring Islands For BJJ Events & Raising The Bar For All Girls In Gi’s appeared first on Martial Arts Marketing For Martial Arts Business | Martial Arts Media™.

George Fourie speaks with Damien Martin about Risk Management planning... READ POST The post 54 – Damien Martin – Risk Management Planning in Martial Arts appeared first on Martial Arts Marketing For Martial Arts Business | Martial Arts Media™.

George Fourie speaks with Damien Martin about Risk Management planning in martial arts, training in Japan and instructing children with special needs. .IN THIS EPISODE, YOU WILL LEARN: How risk management applies to martial arts marketing. The risk factors in martial arts schools that some school owners overlook. The necessary steps in identifying, assessing and […] The post 54 – Damien Martin – Risk Management Planning in Martial Arts appeared first on Martial Arts Marketing For Martial Arts Business | Martial Arts Media™.

In this video interview we're sitting down with George Fourie to talk about how to do Effective Marketing for your Martial Arts school. For more detailed information, join George's webinar here: martialartsmedia.com/bogdan Subscribe for more videos and click the bell to be notified every time I upload a video or go Live: https://www.youtube.com/user/sifubogdan?sub_confirmation=1 Recommended playlist - From 1 to 1 Million, see my journey towards helping one million people unleash their power and heal themselves: https://www.youtube.com/watch?v=YNf3X8R5zO8&list=PLsbEZARxmygrEk3gQ70KJsDZJXlsbef_X Recommended Download - 'How To Have Unstoppable Self-Confidence Without Seeming Arrogant': http://addicted2wingchun.com/unstoppable-self-confidence/ See acast.com/privacy for privacy and opt-out information.

Getting your martial arts business name is one thing, but making sure that you have the right domain names and social media handles is another. George Fourie shares how.   IN THIS EPISODE, YOU WILL LEARN: Why you should avoid complicated domain name and social media handles The importance of having congruent domain name and […] The post 45 – How To Protect Your Martial Arts Business Name With Domains & Social Media Handles appeared first on Martial Arts Marketing For Martial Arts Business | Martial Arts Media™.

Struggling to string together successful marketing strategies for your martial arts school? You could be missing these 3 keys. *Need help growing your martial arts school? Learn More Here. TRANSCRIPTION Hi, this is George Fourie from martialartsmedia.com and today, I want to talk about the one biggest problem that martial arts business owners have when marketing […] The post 35 – The Biggest Mistake Martial Arts School Owners Make When Marketing Online appeared first on Martial Arts Marketing For Martial Arts Business | Martial Arts Media™.

Get access to a free martial arts business case study and a online workshop to attract the right students. *Need help growing your martial arts school? Learn More Here.   TRANSCRIPTION  Hi, this is George Fourie from martiaartsmedia.com. This week, I have an awesome announcement for you, and it comes with two awesome gifts that are […] The post 34 – Need More Martial Arts Students? These 2 Free Resources Might Help appeared first on Martial Arts Marketing For Martial Arts Business | Martial Arts Media™.

Looking for martial arts marketing ideas? Google Adwords and Facebook ads are the big players. George Fourie shares the core differences. IN THIS EPISODE YOU WILL LEARN: The key difference between Google Adwords and Facebook Ads Why one click doesn't help you generate leads anymore How to focus on multiple touch points to engage your […] The post 15 – Martial Arts Advertising Ideas: Google Adwords vs. Facebook Marketing appeared first on Martial Arts Marketing For Martial Arts Business | Martial Arts Media™.

George Fourie takes a different twist on this episode with... READ POST The post 11 – How You The Martial Arts School Owner Can Help Us Help You appeared first on Martial Arts Marketing For Martial Arts Business | Martial Arts Media™.

George Fourie takes a different twist on this episode with a 2-minute survey request for martial arts school owners that promises a big return. *Need help growing your martial arts school? Learn More Here. TRANSCRIPTION Hi guys, this is George Fourie from martialartsmedia.com and this week, we've got a bit of a different twist to the […] The post 11 – How You The Martial Arts School Owner Can Help Us Help You appeared first on Martial Arts Marketing For Martial Arts Business | Martial Arts Media™.

George Fourie speaks to Rod Darling about using the power... READ POST The post 5 – How To Use Facebook For Martial Arts School Marketing appeared first on Martial Arts Marketing For Martial Arts Business | Martial Arts Media™.

George Fourie speaks to Rod Darling about using the power of Facebook for Martial Arts School Marketing. IN THIS EPISODE YOU WILL LEARN: What you must have before you start advertising on Facebook A tried and tested ‘irresistible offer’ that you can model for your first campaign 3 steps to follow when creating your irresistible […] The post 5 – How To Use Facebook For Martial Arts School Marketing appeared first on Martial Arts Marketing For Martial Arts Business | Martial Arts Media™.

Graham McDonnell and Phil Britten from The WA Institute Of Martial Arts and The Institute Of Martial Arts (TIMA) share their journey to 3 dojos and 1600 students. IN THIS EPISODE YOU WILL LEARN: Who is George Fourie and the twist that got him started in his Martial Arts journey How Graham McDonnell and Phil […] The post 1 – WA Institute Of Martial Arts’ Journey To 3 Dojos And 1600 Students With Phil Britten And Graham McDonnell Part 1 appeared first on Martial Arts Marketing For Martial Arts Business | Martial Arts Media™.

  By popular request (Ruben!!), here are highlights from  Cecilia, a truly beautiful, and seldom-heard work. It  features Renata Scotto as both the Angel and Cecilia, Harry  Theyard as Valerian, and George Fourie as Almachis. It  is conducted by Angelo Campori.                                    (66 minutes)