Podcasts about jinja birkenbeuel

Dr. Rona Novick is a clinical psychologist and Dean Emerita of Yeshiva University's Azrieli School. Jinja Birkenbeuel is CEO of Birk Creative, and a parent of three children. They join Big Technology Podcast to discuss the right amount of technology to give to kids and how it impacts the developing brain. Tune in to hear their insights about pandemic-era screen time, the creation vs. consumption debate, how parents should approach digital supervision, and why schools are struggling to manage phones in classrooms. We also cover AI chatbots, Jonathan Haidt's "The Anxious Generation," and practical solutions for families. Hit play for an essential conversation about protecting kids while preparing them for an increasingly digital world. --- Enjoying Big Technology Podcast? Please rate us five stars ⭐⭐⭐⭐⭐ in your podcast app of choice. For weekly updates on the show, sign up for the pod newsletter on LinkedIn: https://www.linkedin.com/newsletters/6901970121829801984/ Want a discount for Big Technology on Substack? Here's 40% off for the first year: https://tinyurl.com/bigtechnology Questions? Feedback? Write to: bigtechnologypodcast@gmail.com

This week on the podcast, Dane welcomes entrepreneur JinJa Birkenbeuel where they discuss the importance of ownership, intentionality, and spontaneity in both professional and creative pursuits. JinJa shares her journey from corporate life to becoming a multi-faceted entrepreneur, emphasizing how taking control of one's projects and staying open to new experiences can lead to transformative outcomes. The conversation delves into the benefits of internal hustles, fostering creativity within teams, and how embracing spontaneity can enhance business strategies.Key Takeaways:00:00 Introduction to the Future of Teamwork Podcast02:02 The Journey of Entrepreneurship and Creativity08:32 The Evolution of Networking and Business Development16:18 The Importance of Ownership in Innovation24:04 Exploring Ownership and Patents25:40 The Entrepreneurial Mindset Debate26:31 Intrapreneurship and Democratizing Innovation29:32 The Uncertainty of Entrepreneurship32:49 Corporate Support for Internal Innovation34:22 Embracing Spontaneity in Business42:34 Mentorship and Collaboration47:37 Conclusion and Final ThoughtsResources:▫ Access JinJa's spontaneous travel journal, Believe You Can Leave, here: https://www.amazon.com/Believe-You-Can-Leave-Spontaneous/dp/0986290084 ▫ Read “A spontaneous exit: A guide for weary employees and entrepreneurs” here: https://www.fastcompany.com/91142418/a-spontaneous-exit-a-guide-for-weary-employees-and-entrepreneurs ▫ Listen to The Honest Field Guide here: https://open.spotify.com/show/12DyTHF4vdFMNuGZZyT0mk ▫ Visit Birk Creative here: https://www.birkcreative.com/

In today's digital age, using AI is a game-changer for designers. AI tools like Chat GPT and Google's BARD can help you develop amazing design ideas. These tools combine human imagination with AI's smarts to create groundbreaking inspiration. Whether new to design or a pro, AI lets you push the boundaries of creativity. Join this conversation with JinJa Birkenbeuel and learn how to unlock your imagination with the endless possibilities of AI.   JinJa Birkenbeuel is a highly accomplished serial entrepreneur and visionary leader, currently serving as CEO of Birk Creative. With over 20 years of experience, she is recognized as an award-winning strategist, technologist, and creative executive. JinJa's expertise extends to enterprise brand strategy, creative development, visual identity systems, and the implementation of customer and talent acquisition strategies through social and digital media.    Featured in Fast Company Magazine and Forbes Magazine, she is a trusted thought leader who has played a pivotal role as a collaborating architect of the renowned Google Digital Coaches program, acquired by Grow With Google. JinJa's unwavering commitment to excellence drives innovation and empowers organizations to thrive in today's competitive business landscape.   Ready to jump in?   Key Highlights from the Episode: [00:01] Episode intro and a quick bio of today's guest: JinJa Birkenbeuel [02:28] What inspired JinJa to start Birk Creative [06:18] The types of companies JinJa's agency helps [09:12] Why JinJa is AI obsessed [14:00] Common challenges with the AI [17:22] Contrast between Google's BARD and Chat GPT [23:06] JinJa's design process and the integration of AI platforms  [28:38] JinJa's predictions on the future of AI [32:44] The best ways to reach out and connect with JinJa Birkenbeuel [33:32] Episode wrap-up and calls to action Notable Quotes:  Social media tools are mostly for consumption. We rarely use them for creation. AI tools are available for creation. Chat GGT and Bard do not use the same language model. You will get two different answers for the same thing you ask of both tools. Chat GPT came into operation using a long-time Google invention.  AI pushes people to unleash their creative strategic thinking processes to solve problems. Critical thinking leads to creation, and if you can create, you can survive  Let's Connect: JinJa Birkenbeuel Website: https://www.birkcreative.com Instagram: https://www.instagram.com/birkcreative/ LinkedIn: https://www.linkedin.com/in/birkcreative/ Linktr.ee: https://linktr.ee/birkcreative Learn more about Thrive In Design:  Website: https://www.thriveindesign.co/ Instagram: https://www.instagram.com/thriveindesign/ Facebook: https://web.facebook.com/thriveindesign/ LinkedIn: https://www.linkedin.com/company/thriveindesign/   Register for the next Thrive In Design live training here: https://training.thriveindesign.co/   Get your copy of "The Ultimate Guide to A&D Sales": https://www.thriveindesign.co/brand-reps.

Today, we are graced with the presence of the multi-faceted and highly creative, Jinja Birkenbeuel, CEO of Birk Creative. Together, we have a jam-packed conversation about her career journey, how she became an entrepreneur, the state of education, and so much more!Tune in to hear us discuss:JinJa's passion for designing annual reports (seriously…)The alarming lack of diversity in high-end design spacesCoca-Cola's partnership with Chat GPT for marketing campaignsWhat young people are up against in higher education in AmericaThe problems that gatekeeping can (and does) causeDon't forget to smash that subscribe button so you never miss an episode, then come hang with us on Instagram & Twitter!Links:Visit the Birk Creative WebsiteFollow Birk Creative on InstagramListen to Pretty Black Dress in Spatial Audio on iTunesSee More from Utah Carol on YouTubeFollow Jinja on LinkedInListen to The Honest Field Guide PodcastLearn more about A Mary Nisi ProductionsFind your next DJ at Toast & JamLaunch your DJ business with the Toast & Jam Lab

Loving the conversation because I ask Lisa how her home at the kitchen table experience with her family may have mirrored Jim Carrrey's who frequently talks about his life at the dinner table with his father growing up as a young boy. This episode is sponsored by CPASS Foundation. CPASS (CREATING PATHWAYS AND ACCESS FOR STUDENT SUCCESS™) Foundation was created to attract, encourage, educate, guide and increase the number of promising, yet underrepresented Illinois students in STEM and STEAM-related professions. Hire Lisa Beasley at https://www.lisabexperience.com Laugh with Lisa at https://www.tiktok.com/@lisabevolving Learn with Lisa at https://www.instagram.com/lisabevolving Original Artwork by https://www.instagram.com/drawingzila Portrait photo by Aspen Cierra Evans. Follow our show on http://www.instagram.com/honestfieldguide or at http://www.twitter.com/thehonestfield. Please subscribe and the donate to our show. We would love your dollars to keep going! We can take a donation to support our podcast here and we will shout you our when you do it on an upcoming podcast: https://anchor.fm/the-honest-field-guide/support. Text The Honest Field Guide at ‪(312) 445-0903‬. Send us a voice message and we will record it on an upcoming episode: https://anchor.fm/the-honest-field-guide/message. The podcast is recorded and produced by benefit corporation Birk Creative: A benefit corporation designing strategies and visual identities to help brands adapt with intelligence to the market. Visit http://www.birkcreative.com. Subscribe to our occasional newsletter https://view.flodesk.com/pages/60662f4dc9533f4419aaa4ba. Music found on this episode is available on Apple here https://music.apple.com/us/artist/utah-carol/137984081 and provided courtesy Utah Carol (ASCAP). All content ©Birkdesign Inc. This podcast represents the personal views of JinJa Birkenbeuel, CEO of Birk Creative and its employees. Story editing of this episode by Kris Zarnoch. Production and mastering by Chris Enns, Lemon Productions. --- Send in a voice message: https://anchor.fm/the-honest-field-guide/message Support this podcast: https://anchor.fm/the-honest-field-guide/support

This week on Advancing ALL Women, we're talking 'Cryptocurrency for Leaders' with guests JinJa Birkenbeuel, CEO, Birk Creative; Catherine Gu, Director, Head of CBDC & Crypto Infrastructure Build, Visa; and Anirudh Pai, Investor, ODX. We'll discuss the nuts and bolts of crypto, and what this emerging technology means for you as a leader.

This week on Advancing ALL Women, we're talking 'Cryptocurrency for Leaders' with guests JinJa Birkenbeuel, CEO, Birk Creative; Catherine Gu, Director, Head of CBDC & Crypto Infrastructure Build, Visa; and Anirudh Pai, Investor, ODX. We'll discuss the nuts and bolts of crypto, and what this emerging technology means for you as a leader.

Ep. 57 - NFT Maven Michelle Reeves: The Hunter and Gatherer of the NFT Fashion Business Michelle Reeves is an ecosystem of knowledge. As Cofounder & CEO of MAVION.world a fashion and NFT marketplace, her journey from growing up in Australia, the younger sister of a superstar athlete brother, born to military parents, she was already groomed for a path to greatness. After landing in NYC to create a new life, 9/11 changed her future. Undeterred, she crossed the country and went up against the big guys in the wine business to launch her own independent wine company David Family Wines. As successful as the company was, it closed this year, and her friend and mentor Gary Vaynerchuk agreed, she stayed hungry, still wanting to break down more barriers, for herself and by extension, other women in business. In comes her hard pivot to Web 3.0 where she combines her love of fashion with digital experiences to create an explosive and active community of hunters and gatherers of knowledge and beauty. Listen in and get in on the ground floor with Michelle Reeves, to find inspiration, courage, and tactics on how you can go slow and steady and still activate your own dreams. MAVION.world is one of the first NFTs that connects physical and digital fashion assets. Michelle has spent the past 15 years as an investor, serial entrepreneur, and most recently became a founding member of BFF and founder of @wagmi.nft. Michelle is deeply passionate about educating and onboarding an all-inclusive community into Web3 with a particular focus on helping women learn about NFTs and highlighting vetted female-led missions. Discover Mavion World at https://mavion.world Get Michelle's Knowledge Base at https://mavion.world/pages/nft-crypto-knowledgebase Join the discord https://discord.gg/tbpuwCpB Follow Michelle at https://www.instagram.com/michellejreeves Follow our show on http://www.instagram.com/honestfieldguide or at http://www.twitter.com/thehonestfield. Please subscribe and the donate to our show. We would love your dollars to keep going! We can take a donation to support our podcast here and we will shout you our when you do it on an upcoming podcast: https://anchor.fm/the-honest-field-guide/support. Text The Honest Field Guide at ‪(312) 445-0903‬. Send us a voice message and we will record it on an upcoming episode: https://anchor.fm/the-honest-field-guide/message. The podcast is recorded and produced by benefit corporation Birk Creative: A benefit corporation designing strategies and visual identities to help brands adapt with intelligence to the market. Visit http://www.birkcreative.com. Subscribe to our occasional newsletter https://view.flodesk.com/pages/60662f4dc9533f4419aaa4ba. Music found on this episode is available on Apple here https://music.apple.com/us/artist/utah-carol/137984081 and provided courtesy Utah Carol (ASCAP). All content ©Birkdesign Inc. This podcast represents the personal views of JinJa Birkenbeuel, CEO of Birk Creative and its employees. Story editing of this episode by Kris Zarnoch. Production and mastering by Chris Enns, Lemon Productions. --- Send in a voice message: https://anchor.fm/the-honest-field-guide/message Support this podcast: https://anchor.fm/the-honest-field-guide/support

This week we feature JinJa Birkenbeuel the CEO of Birk Creative, one of the country's premier multichannel brand strategy, digital transformation and visual identity agencies. She is also founder of The Honest Field Guide podcast, where she hosts discussions dedicated to winning in business with Pulitzer Award winners, Oprah's favorite successful entrepreneurs, Stanley Cup sports-team owners, and inductees into the Baseball Hall of Fame. Birk Creative's current client roster includes Facebook, Google, Advocate Health Care, CPASS Foundation and various amazing and vibrant mid-market business owners.

I've missed you and welcome back to Conversations With A Goddess! In this episode, I speak with my brilliant and beautiful friend JinJa Birkenbeuel. JinJa is the CEO of Birk Creative, and a multi-talented, generous Goddess.This is a super juicy and very honest conversation, revealing our thoughts about the breakdowns and blessings of 2020 and our wishes for the future of women. We also discuss the special kind of magic that happens when women collaborate, share wisdom and deeply support one another.I would love this conversation to energize you to recognize your infinite and creative power, and to inspire you to offer more goodness and gentleness to yourself, and therefore light up your life - and our world! https://www.youtube.com/watch?v=GucfZCCEA14- Visit Julie's website: https://www.juliefedeli.com/  - Visit JinJa's website: https://www.birkcreative.com/

Giovanna Sun, aka dubwoman, is a futurist, writer, a blockchain advisor, artist, curator and owner of several platforms that you can find on linktr.ee/dubwoman. Giovanna is also a specialist in creating original art and selling them as NFTs (non-fungible tokens). NFTs are controversial and complex and are now trending, for better or for worse, in the global art ecosystem. Our conversation revolves around her early beginnings and how she has transformed herself from student of finance to film major graduate, ad executive to the Queen of NFTs. Find all the things related to Giovanalinktr.ee/dubwoman Follow our show on http://www.instagram.com/honestfieldguide or at http://www.twitter.com/thehonestfield. Please subscribe and the donate to our show. We would love your dollars to keep going! We can take a donation to support our podcast here and we will shout you our when you do it on an upcoming podcast: https://anchor.fm/the-honest-field-guide/support. Text The Honest Field Guide at ‪(312) 445-0903‬. Send us a voice message and we will record it on an upcoming episode: https://anchor.fm/the-honest-field-guide/message. The podcast is recorded and produced by benefit corporation Birk Creative: A benefit corporation designing strategies and visual identities to help brands adapt with intelligence to the market. Visit http://www.birkcreative.com. Subscribe to our occasional newsletter https://view.flodesk.com/pages/60662f4dc9533f4419aaa4ba. Music found on this episode is available on Apple here https://music.apple.com/us/artist/utah-carol/137984081 and provided courtesy Utah Carol (ASCAP). All content ©Birkdesign Inc. This podcast represents the personal views of JinJa Birkenbeuel, CEO of Birk Creative and its employees. Story editing of this episode by C.Peter Clough. Production and mastering by Chris Enns, Lemon Productions. Thanks fellas! --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/the-honest-field-guide/message Support this podcast: https://anchor.fm/the-honest-field-guide/support

Jacob Adlington is a visual sound artist and photographer from New Zealand, based in Brisbane, Australia who has a deep belief in the power of music and sound to shape our physical and mental realities and beyond. I met Jacob after stumbling down the Instagram rabbit hole of wonder, and discovered his vibrant and gorgeous channel representing the circular sound of vibration through color and water and sand. I reached out to Jacob in 2018, to ask how was he expanding his reach with his meditative expression of sounds beyond Instagram. Post pandemic, Journey of Curiosity has exploded on multiple platforms as we humans seek comfort, connection and understanding of purpose. Our quiet discussion explores his transformation from a simple idea of how to bring order to visual sound and create unique meditative experiences with color and movement otherwise known as cymatics. Featuring visuals: Tashka Urban - Sacral Chakra - Ancient Future. Join us and then visit his platforms and learn more. Meet Journey of Curiosity Shop for prints https://journeyofcuriosity.net/collections/prints Instagram https://www.instagram.com/journey.of.curiosity YouTube https://www.youtube.com/c/JourneyofCuriosity Follow our show on http://www.instagram.com/honestfieldguide or at http://www.twitter.com/thehonestfield. Please subscribe and the donate to our show. We would love your dollars to keep going! We can take a donation to support our podcast here and we will shout you our when you do it on an upcoming podcast: https://anchor.fm/the-honest-field-guide/support. Text The Honest Field Guide at ‪(312) 445-0903‬ Send us a voice message and we will record it on an upcoming episode: https://anchor.fm/the-honest-field-guide/message. The podcast is recorded and produced by benefit corporation Birk Creative: A benefit corporation designing strategies and visual identities to help brands adapt with intelligence to the market. Visit http://www.birkcreative.com. Subscribe to our occasional newsletter https://view.flodesk.com/pages/60662f4dc9533f4419aaa4ba. Music found on this episode is available on Apple here https://music.apple.com/us/artist/utah-carol/137984081 and provided courtesy Utah Carol (ASCAP). All content ©Birkdesign Inc. This podcast represents the personal views of JinJa Birkenbeuel, CEO of Birk Creative and its employees. Story editing of this episode by C.Peter Clough. Production and mastering by Chris Enns, Lemon Productions. Thanks fellas! --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/the-honest-field-guide/message Support this podcast: https://anchor.fm/the-honest-field-guide/support

Tony Fitzpatrick fills in for Joan today, and talks with Dr. J. Drew Lanham Author, Poet, Naturalist, and Professor at Clemson University about the checkered history of John J. Audubon; Jinja Birkenbeuel, CEO of Chicago's Birk Creative, about the lack of Black owned creative agencies; Teddy Varndell activist and committee member for Historic Wicker Park; and Chicago Teachers Union Field Representative Kathy Murray about Chicago Public Schools laying off 400 employees while taking in $2B in federal funds to retain staff.

Dr. Akilah Cadet, is founder and CEO Change Cadet, a global agency that prepares individuals and companies to be soldiers of change in the workforce so there can be more women and people of color at the top. Our vibrant and at times uncomfortable conversation will have you questioning your own internal narratives about race and will challenge you on language, thought and perceptions about white supremacy and your roles in keeping it alive, fresh and kicking. Akilah also provides creative strategies on how to keep a Black-owned business growing and thriving in the USA during one of the most seemingly endless, horrific, deadly, dangerous and selfish times in recent memory. Visit Dr. Akilah Cadet at https://www.changecadet.com/shop and on IG at https://www.instagram.com/changecadet. Follow our show on http://www.instagram.com/honestfieldguide or at http://www.twitter.com/thehonestfield.  Please subscribe and the donate to our show. We would love your dollars to keep going!  We can take a donation to support our podcast here and we will shout you our when you do it on an upcoming podcast: https://anchor.fm/the-honest-field-guide/support. Text The Honest Field Guide at ‪(312) 445-0903‬ Send us a voice message and we will record it on an upcoming episode: https://anchor.fm/the-honest-field-guide/message. The podcast is recorded and produced by benefit corporation Birk Creative: A benefit corporation designing strategies and visual identities to help brands adapt with intelligence to the market. Visit http://www.birkcreative.com. Subscribe to our occasional newsletter https://view.flodesk.com/pages/60662f4dc9533f4419aaa4ba. Music found on this episode is available on Apple here https://music.apple.com/us/artist/utah-carol/137984081 and provided courtesy Utah Carol (ASCAP). All content ©Birkdesign Inc. This podcast represents the personal views of JinJa Birkenbeuel, CEO of Birk Creative and its employees. Story editing of this episode by C.Peter Clough. Production and mastering by Chris Enns, Lemon Productions. Thanks fellas! --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/the-honest-field-guide/message Support this podcast: https://anchor.fm/the-honest-field-guide/support

JinJa Birkenbeuel joins Sheletta to talk about her first published column that outlines a plan larger corporations can use to support companies owned by people of color.  See omnystudio.com/listener for privacy information.

Rana Reeves, CEO of global ad agency RanaVerse, shares his unique and spidey-sense upbringing journey from London to NYC, the impact that the recent American #blm movement had on his continued transformation of self, as well as strategies on what leaders in advertising can do to nudge brands to change -- from the inside. Visit RanaVerse at https://www.ranaverse.com and on IG at https://www.instagram.com/theofficialrana. Follow our show on http://www.instagram.com/honestfieldguide or at http://www.twitter.com/thehonestfield. Please subscribe and the donate to our show. We would love your dollars to keep going! We can take a donation to support our podcast here and we will shout you our when you do it on an upcoming podcast: https://anchor.fm/the-honest-field-guide/support. Text The Honest Field Guide at ‪(312) 445-0903‬ Send us a voice message and we will record it on an upcoming episode: https://anchor.fm/the-honest-field-guide/message. The podcast is recorded and produced by benefit corporation Birk Creative: A benefit corporation designing strategies and visual identities to help brands adapt with intelligence to the market. Visit http://www.birkcreative.com. Subscribe to our occasional newsletter https://view.flodesk.com/pages/60662f4dc9533f4419aaa4ba. Music found on this episode is available on Apple here https://music.apple.com/us/artist/utah-carol/137984081 and provided courtesy Utah Carol (ASCAP). All content ©Birkdesign Inc. This podcast represents the personal views of JinJa Birkenbeuel, CEO of Birk Creative and its employees. Story editing of this episode by C.Peter Clough. Production and mastering by Chris Enns, Lemon Productions. Thanks fellas! --- Send in a voice message: https://anchor.fm/the-honest-field-guide/message Support this podcast: https://anchor.fm/the-honest-field-guide/support

Visit Erika Gerdes at https://erikagerdes.com. When superstar Madonna stepped off the mic and onto the big screen for “Desperately Seeking Susan,” she had no idea how it would transform her life and career and cement her as a timeless global icon. Meet Erika Gerdes, a business leader formerly from Google who turned herself from outward reflection to internal inspection and found an authentic woman, ready to leap from everything she had built in her career onto a path of independent discovery. A story of career courage not to be missed. Follow our show on http://www.instagram.com/honestfieldguide or at http://www.twitter.com/thehonestfield.  Please subscribe and the donate to our show. We would love your dollars to keep going!  We can take a donation to support our podcast here and we will shout you our when you do it on an upcoming podcast: https://anchor.fm/the-honest-field-guide/support. Text The Honest Field Guide at ‪(312) 445-0903‬ Send us a voice message and we will record it on an upcoming episode: https://anchor.fm/the-honest-field-guide/message. The podcast is recorded and produced by benefit corporation Birk Creative: A benefit corporation designing strategies and visual identities to help brands adapt with intelligence to the market. Visit http://www.birkcreative.com. Subscribe to our occasional newsletter https://view.flodesk.com/pages/60662f4dc9533f4419aaa4ba. Music found on this episode is available on Apple here https://music.apple.com/us/artist/utah-carol/137984081 and provided courtesy Utah Carol (ASCAP). All content ©Birkdesign Inc. This podcast represents the personal views of JinJa Birkenbeuel, CEO of Birk Creative and its employees.  Story editing for this episode by C.Peter Clough. Production and mastering by Chris Enns, Lemon Productions. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/the-honest-field-guide/message Support this podcast: https://anchor.fm/the-honest-field-guide/support

Welcome to season two of the Honest Field Guide Podcast! Ep. 50 - The Oprah Winfrey of Plants: A Growing Conversation with Nika Vaughan, Founder of Plant Salon We've missed you all! It's been a minute since we've released an episode. 2020 may have slowed us down, but it didn't take asunder! No sir! Excited to present our first conversation of 2021 featuring serial entrepreneur Nika Vaughan of Chicago. You will enjoy Nika, who describes her seemingly instant pivot in a pandemic from being a local makeup artist for elite brides, to the owner of national wellness and self-care brand Plant Salon, founded to cultivate unique and highly coveted plants and natural products that provide meditative experiences to all. Visit Plant Salon at http://www.PlantSalon.com and at the retail location at Plant Salon, 957 N. Ashland Ave, Chicago, IL 60622 Follow our show on http://www.instagram.com/honestfieldguide or at http://www.twitter.com/thehonestfield. Please subscribe and the donate to our show. We would love your dollars to keep going! We can take a donation to support our podcast here and we will shout you our when you do it on an upcoming podcast: https://anchor.fm/the-honest-field-guide/support. Text The Honest Field Guide at ‪(312) 445-0903‬ Send us a voice message and we will record it on an upcoming episode: https://anchor.fm/the-honest-field-guide/message. The podcast is recorded and produced by benefit corporation Birk Creative: A benefit corporation designing strategies and visual identities to help brands adapt with intelligence to the market. Visit http://www.birkcreative.com. Subscribe to our occasional newsletter https://view.flodesk.com/pages/60662f4dc9533f4419aaa4ba. Music found on this episode is available on Apple here https://music.apple.com/us/artist/utah-carol/137984081 and provided courtesy Utah Carol (ASCAP). All content ©Birkdesign Inc. This podcast represents the personal views of JinJa Birkenbeuel, CEO of Birk Creative and its employees. Story editing of this episode by C.Peter Clough. Production and mastering by Chris Enns, Lemon Productions. Thanks fellas! --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/the-honest-field-guide/message Support this podcast: https://anchor.fm/the-honest-field-guide/support

This week, marketing + branding expert Jinja Birkenbeuel joins the podcast to discuss why, without marketing + branding efforts in place, PR outreach will likely not be effective. Also joining is financial news producer Lizzie O'Neil.

This is a great time to reintroduce our audiences to our founder JinJa Birkenbeuel's story, which was originally broadcast in 2018. Given the recent earned media interview of JinJa by legendary designer Doreen Lorenzo in Fast Company Magazine (https://www.fastcompany.com/90596177/want-to-succeed-in-design-and-business-support-women), we thought it would be a great time to do this. Enjoy JinJa's story! You have a dream or an opportunity for changing your career or business. Now what? Get insights and tips from JinJa Birkenbeuel, Chief Executive Officer of Birk Creative and founder of The Honest Field Guide Podcast in this episode while she shares her small business start-up story, successes and of course some of her failures and lessons learned along her journey. Follow our show on http://www.instagram.com/honestfieldguide or at http://www.twitter.com/thehonestfield. Please donate to our show. We would love your dollars to keep going! We can take a donation to support our podcast here and we will shout you out when you do it on an upcoming podcast: https://anchor.fm/the-honest-field-guide/support. Text The Honest Field Guide at (312) 445-0903 Send us a voice message and we will record it on an upcoming episode: https://anchor.fm/the-honest-field-guide/message. The podcast is recorded and produced by Birk Creative: Designing visual identities and multichannel strategies to help brands establish, grow, scale, exit and keep up with the pace of change. Visit http://www.birkcreative.com. Music found on this episode is available on Apple here https://music.apple.com/us/artist/utah-carol/137984081 and provided courtesy Utah Carol (ASCAP). All content ©Birkdesign Inc. This podcast represents the personal views of JinJa Birkenbeuel, CEO of Birk Creative and its employees. --- Send in a voice message: https://anchor.fm/the-honest-field-guide/message Support this podcast: https://anchor.fm/the-honest-field-guide/support

In this conversation I chat with JinJa Birkenbeuel a woman who wears many hats. Since 1997, JinJa has provided personal branding and representation for civic leaders and entrepreneurs in the public and private sectors, created marketing and advertising campaigns for NGOs, not for profit organizations and institutions, and collaborated with private and Fortune 500 companies like Google, Inc., SolarCity, Ericsson, AECOM and more. JinJa Birkenbeuel serves on the board of directors for the Jewish-Black Business Alliance and Young Chicago Authors. JinJa is also songwriter and publisher for Utah Carol, a musical group that composes songs for film, advertising and business. Website | Instagram --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/conversationswithchan/message Support this podcast: https://anchor.fm/conversationswithchan/support

How do you stay driven, purposeful, focused and positive while being Black at work? Listen in as Dr. Jeffreen Hayes, Ph.D., founder of for the love of blk, https://www.fortheloveofblk.com, and Executive Director of Threewalls, https://three-walls.org, talks with The Honest Field Guide about how she stands her ground for Blackness during her magnificent and driven journeys through oceans of Whiteness in the art and cultural spaces of America. Follow our show on http://www.instagram.com/honestfieldguide or at http://www.twitter.com/thehonestfield. Please donate to our show. We would love your dollars to keep going! We can take a donation to support our podcast here and we will shout you our when you do it on an upcoming podcast: https://anchor.fm/the-honest-field-guide/support. Text The Honest Field Guide at ‪(312) 445-0903‬ Send us a voice message and we will record it on an upcoming episode: https://anchor.fm/the-honest-field-guide/message. The podcast is recorded and produced by Birk Creative: Designing visual identities and multichannel strategies to help brands establish, grow, scale, exit and keep up with the pace of change. Visit http://www.birkcreative.com. Music found on this episode is available on Apple here https://music.apple.com/us/artist/utah-carol/137984081 and provided courtesy Utah Carol (ASCAP). All content ©Birkdesign Inc. This podcast represents the personal views of JinJa Birkenbeuel, CEO of Birk Creative and its employees. Editing and mastering of this episode by Jason Marck. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/the-honest-field-guide/message Support this podcast: https://anchor.fm/the-honest-field-guide/support

Guiding question: How are you surviving being a business owner during the pandemic? #### Follow our show on http://www.instagram.com/honestfieldguide or at http://www.twitter.com/thehonestfield. We would love your dollars to keep going! We can take a donation to support our podcast here and we will shout you our when you do it on an upcoming podcast: https://anchor.fm/the-honest-field-guide/support. Text The Honest Field Guide at ‪(312) 445-0903‬ Send us a voice message and we will record it on an upcoming episode: https://anchor.fm/the-honest-field-guide/message. The podcast is recorded and produced by Birk Creative: Designing visual identities and multichannel strategies to help brands establish, grow, scale, exit and keep up with the pace of change. Visit http://www.birkcreative.com. Music found on this episode is available on Apple here https://music.apple.com/us/artist/utah-carol/137984081 and provided courtesy Utah Carol (ASCAP). All content ©Birkdesign Inc. This podcast represents the personal views of JinJa Birkenbeuel, CEO of Birk Creative and its employees. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/the-honest-field-guide/message Support this podcast: https://anchor.fm/the-honest-field-guide/support

David Stephens, owner of Chicago's premier youth swim team CWAC Swimming (https://www.teamunify.com/Home.jsp?team=iscwac) saw a big gap in the Chicago youth sports market. Coming from one of the country's number one swim states, Georgia, the city of Chicago had no elite swim teams, and no one seemed to be thinking of starting one. Chicago IS known for its championship basketball, football, baseball and hockey teams. And as cold as it is in Chicago, there hasn't been a focus on teaching young people anything but "learn-to-swim." David shares his story about how he left his career as a successful lawyer and built a thriving family business around his love of swimming as sport. And, he describes how he is the first swim team in the State of Illinois that strategically focuses on diversity and inclusion in a global sport that has a history of extreme racism and discrimination. Guiding question: How are you surviving being a business owner during the pandemic?  #### Follow our show on http://www.instagram.com/honestfieldguide or at http://www.twitter.com/thehonestfield. We would love your dollars to keep going! We can take a donation to support our podcast here and we will shout you our when you do it on an upcoming podcast: https://anchor.fm/the-honest-field-guide/support. Text The Honest Field Guide at ‪(312) 445-0903‬ Send us a voice message and we will record it on an upcoming episode: https://anchor.fm/the-honest-field-guide/message. The podcast is recorded and produced by Birk Creative: Designing visual identities and multichannel strategies to help brands establish, grow, scale, exit and keep up with the pace of change. Visit http://www.birkcreative.com. Music found on this episode is available on Apple here https://music.apple.com/us/artist/utah-carol/137984081 and provided courtesy Utah Carol (ASCAP). All content ©Birkdesign Inc. This podcast represents the personal views of JinJa Birkenbeuel, CEO of Birk Creative and its employees. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/the-honest-field-guide/message Support this podcast: https://anchor.fm/the-honest-field-guide/support

Take a ride and listen in on our rich and passionate conversation with Nicholas Whitaker, mindfulness and wellness coach and strategic partner lead for news at @google. The topic of health and wellness is so relevant for right now. Why? Because we, as entrepreneurs and small businesses in the United States, are all in what is turning out to be an infinite struggle of emotional and financial survival. How are you surviving being an entrepreneur during the pandemic? #### Follow our show on http://www.instagram.com/honestfieldguide or at http://www.twitter.com/thehonestfield. We would love your dollars to keep going! We can take a donation to support our podcast here and we will shout you our when you do it on an upcoming podcast: https://anchor.fm/the-honest-field-guide/support. Text The Honest Field Guide at ‪(312) 445-0903‬ Send us a voice message and we will record it on an upcoming episode: https://anchor.fm/the-honest-field-guide/message. The podcast is recorded and produced by Birk Creative: Designing visual identities and multichannel strategies to help brands establish, grow, scale, exit and keep up with the pace of change. Visit http://www.birkcreative.com. Music found on this episode is available on Apple here https://music.apple.com/us/artist/utah-carol/137984081 and provided courtesy Utah Carol (ASCAP). All content ©Birkdesign Inc. This podcast represents the personal views of JinJa Birkenbeuel, CEO of Birk Creative and its employees. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/the-honest-field-guide/message Support this podcast: https://anchor.fm/the-honest-field-guide/support

We speak with The World Economic Forum nominated and Forbes contributor Talal Rafi from Sri Lanka to hear his undertones of hope and promise of a better world for all entrepreneurs. Listen all the way to the end to find out what he would like from Apple for the future. Find our more about Talal https://profiles.forbes.com/members/business/profile/Talal-Rafi-Founder-CEO-Sesame-Associates/64e6d58d-0639-470b-9d09-316ecfdea7d0. #### Follow our show on http://www.instagram.com/honestfieldguide or at http://www.twitter.com/thehonestfield. We would love your dollars to keep going! We can take a donation to support our podcast here and we will shout you our when you do it on an upcoming podcast: https://anchor.fm/the-honest-field-guide/support. Text The Honest Field Guide at ‪(312) 445-0903‬ Send us a voice message and we will record it on an upcoming episode: https://anchor.fm/the-honest-field-guide/message. The podcast is recorded and produced by Birk Creative: Designing visual identities and multichannel strategies to help brands establish, grow, scale, exit and keep up with the pace of change. Visit birkcreative.com. Music found on this episode is available on Apple here https://music.apple.com/us/artist/utah-carol/137984081 and provided courtesy Utah Carol (ASCAP). All content ©Birkdesign Inc. This podcast represents the personal views of JinJa Birkenbeuel, CEO of Birk Creative and its employees. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/the-honest-field-guide/message Support this podcast: https://anchor.fm/the-honest-field-guide/support

How in the world does a young science student go on to earn her B.S. in Zoology to become an international fine artist, a cultural diplomat in Syria and Kuwait for the United States Department of State, and an entrepreneur all at the same time? Armenian-American artist Jackie Kazarian shows us the way in this rich conversation around creativity, curiosity and cultural exchange. Find Jackie's work here https://www.jackiekazarian.com/Jackie_Kazarian/home.html. Follow Jackie on instagram https://www.instagram.com/jackiekazarian. Visit Jackie at Art In Embassies here https://art.state.gov/personnel/jackie_kazarian. #### Follow our show on http://www.instagram.com/honestfieldguide or at http://www.twitter.com/thehonestfield. We would love your dollars to keep going! We can take a donation to support our podcast here and we will shout you our when you do it on an upcoming podcast: https://anchor.fm/the-honest-field-guide/support. Text The Honest Field Guide at ‪(312) 445-0903‬ Send us a voice message and we will record it on an upcoming episode: https://anchor.fm/the-honest-field-guide/message. The podcast is recorded and produced by Birk Creative: Designing visual identities and multichannel strategies to help brands establish, grow, scale, exit and keep up with the pace of change. Visit birkcreative.com. Music found on this episode is available on Apple here https://music.apple.com/us/artist/utah-carol/137984081 and provided courtesy Utah Carol (ASCAP). All content ©Birkdesign Inc. This podcast represents the personal views of JinJa Birkenbeuel, CEO of Birk Creative and its employees. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/the-honest-field-guide/message Support this podcast: https://anchor.fm/the-honest-field-guide/support

Dayna Isom Johnson knew from when she was eight years old making and selling mud pies in rural Virginia, that she wanted to be in the creative fashion industry. Think about this: Eight years old, and you already have your career planned out and designed! Dayna speaks brightly about the clarity of her creative path unsupported by racial "mirrors," but powerfully guided by her working Aunt in corporate spaces who took her on a brisk and fast journey to NYC. Small town girl made good in NYC, Dayna now leads Etsy as their principal trend expert, guiding one of the country's most powerful and wealth-generating tech companies, to make decisions around colors, fashion and fun to make colorful style decisions based on her gut backed by data analytics. See Dayna's Etsy website of recommendations and style here https://www.etsy.com/people/daynaisom and watch her on NBC's makin' it https://www.nbc.com/making-it/credits/judge/dayna-isom-johnson. Connect with Dayna on https://www.instagram.com/daynaisomjohnson. ---- Follow our show on http://www.instagram.com/honestfieldguide or at http://www.twitter.com/thehonestfield. We would love your dollars to keep going! We can take a donation to support our podcast here and we will shout you our when you do it on an upcoming podcast: https://anchor.fm/the-honest-field-guide/support. Text The Honest Field Guide at ‪(312) 445-0903‬ Send us a voice message and we will record it on an upcoming episode: https://anchor.fm/the-honest-field-guide/message. The podcast is recorded and produced by Birk Creative: Designing visual identities and multichannel strategies to help brands establish, grow, scale, exit and keep up with the pace of change. Visit birkcreative.com. Music found on this episode is available on Apple here https://music.apple.com/us/artist/utah-carol/137984081 and provided courtesy Utah Carol (ASCAP). All content ©Birkdesign Inc. This podcast represents the personal views of JinJa Birkenbeuel, CEO of Birk Creative and its employees. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/the-honest-field-guide/message Support this podcast: https://anchor.fm/the-honest-field-guide/support

They say small businesses are the backbone of America. But what no one understood until the pandemic, was how under resourced, unprepared, uninformed and unconnected most American small businesses were from America's global supply chain. What is a supply chain? As our guest Brittain Ladd, a supply chain expert shares, it's the process to grow cotton, the get the cotton to a mill for processing, to find the manufacturer, to get a distributer and to sell the t-shirt you just made. For us, it's a whole lot more. It's the marketing, the networks, the relationships with a bank and the availability of willing customers that want to shop with a small business versus a giant with cheaper products like Walmart. Small businesses thought 2020 was going to be "The Year of the Small Business Dragon." 2020 is turning out to be an exhausting failure on so many levels. Except for a few innovative small businesses that have take this moment to pivot, learn and drive to create 100% online operations, sales and direct to consumer JUST LIKE AMAZON. Brittain explains how the pandemic exposed in full color the already broken supply chain. He shares insightful strategies designed for small businesses so they fight to survive into the future of retail. Brittain has graciously offered to provide a complimentary thirty minute consulting call for any small local business that want ideas on how to stay open and prepared for the future post COVID-19 at https://brittainladd.com. Connect with Brittain on LinkedIn https://www.linkedin.com/in/brittainladd. ---- Follow our show on http://www.instagram.com/honestfieldguide or at http://www.twitter.com/thehonestfield. We would love your dollars to keep going! We can take a donation to support our podcast here and we will shout you our when you do it on an upcoming podcast: https://anchor.fm/the-honest-field-guide/support. Text The Honest Field Guide at ‪(312) 445-0903‬ Send us a voice message and we will record it on an upcoming episode: https://anchor.fm/the-honest-field-guide/message. The podcast is recorded and produced by Birk Creative: Designing visual identities and multichannel strategies to help brands establish, grow, scale, exit and keep up with the pace of change. Visit birkcreative.com. Music found on this episode is available on Apple here https://music.apple.com/us/artist/utah-carol/137984081 and provided courtesy Utah Carol (ASCAP). All content ©Birkdesign Inc. This podcast represents the personal views of JinJa Birkenbeuel, Birk Creative and its employees. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/the-honest-field-guide/message Support this podcast: https://anchor.fm/the-honest-field-guide/support

The impact of entrepreneurship on the America dream is too often taken for granted. Consider Pulitzer Prize Winning Author Viet Thanh Nguyen, who escaped Vietnam as a refugee with most of his family in the 70s, almost immediately torn from his mother's arms when they hit the ground in America. Then a few years later, reunited with his brother and parents who started their own successful, yet back breaking grocery store business in San Jose, California. An observer, Viet learned how to be and not to be, absorbing the tenacity and fierceness of his entrepreneurial parents. His journey from boyhood to manhood in a country studded at every point with racism and hypocrisy manifests beautifully in his Pulitzer Prize winning novel "The Sympathizer." Host JinJa Birkenbeuel interviews Viet on this special episode. Viet's story will surprise you, as he unpacks and deconstructs American-style racism through his own cultural lens. Follow Viet on Insta and Twitter @viet_t_nguyen. Purchase his books at http://www.bookshop.org. "The Sympathizer" is available here https://bookshop.org/books/the-sympathizer-a-novel-pulitzer-prize-for-fiction/9780802124944 and his collaboration with his son Ellison "Chicken Of The Sea" https://bookshop.org/books/chicken-of-the-sea/9781944211738. #BlackLivesMatter #TheSympathizer #Pulitzer #Refugee #Vietnam Follow our show on http://www.instagram.com/honestfieldguide or at http://www.twitter.com/thehonestfield. We would love your dollars to keep going! We can take a donation to support our podcast here and we will shout you our when you do it on an upcoming podcast: https://anchor.fm/the-honest-field-guide/support. Text The Honest Field Guide at ‪(312) 445-0903‬ Send us a voice message and we will record it on an upcoming episode: https://anchor.fm/the-honest-field-guide/message. The podcast is recorded and produced by Birk Creative: Designing visual identities and multichannel strategies to help brands establish, grow, scale, exit and keep up with the pace of change. Visit birkcreative.com. Music found on this episode is available on Apple here https://music.apple.com/us/artist/utah-carol/137984081 and provided courtesy Utah Carol (ASCAP). All content ©Birkdesign Inc. This podcast represents the personal views of JinJa Birkenbeuel, CEO of Birk Creative and its employees. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/the-honest-field-guide/message Support this podcast: https://anchor.fm/the-honest-field-guide/support

We're back with more INSTAGRAM conversations, America's most favorite and fun social media channel! JinJa Birkenbeuel and Esther Ikoro have updated their "Episode 1, State of: Instagram" and are sharing more insights, strategies and inspiration with YOU. As always, a fun and lively conversation. We talk about monetizing on Instagram (no) and how Apple has been helping artists monetize (yes) free equipment, creative partner suppliers, paid appearances, ad campaigns), Google (yes) video monetizing, ads, suppliers, Adobe (have no idea). So many more features, fun and free stuff, it's really tough to keep up.  We will be sharing more Instagram conversations over the next several months, so stick with us!  --- Follow our show on http://www.instagram.com/honestfieldguide or at http://www.twitter.com/thehonestfield. We would love your dollars to keep going! We can take a donation to support our podcast here and we will shout you our when you do it on an upcoming podcast: https://anchor.fm/the-honest-field-guide/support. --- Text The Honest Field Guide at ‪(312) 445-0903‬ Send us a voice message and we will record it on an upcoming episode: https://anchor.fm/the-honest-field-guide/message. The podcast is recorded and produced by Birk Creative: Designing visual identities and multichannel strategies to help brands establish, grow, scale, exit and keep up with the pace of change. Visit birkcreative.com. Theme song "Sam's Ranch" is available on Apple here https://music.apple.com/us/album/sams-ranch/212635734?i=212635767 and provided courtesy Utah Carol (ASCAP). All content ©Birkdesign Inc. This podcast represents the personal views of JinJa Birkenbeuel, CEO of Birk Creative and its employees. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/the-honest-field-guide/message Support this podcast: https://anchor.fm/the-honest-field-guide/support

When we think about pairings, we usually are considering liquor and food. But what if you could figure a way to pair great music and high quality liquor? What would that music sound like and how would it feel as you drink a dark amber tasting rum on ice? Jim Powers, the founder of Minty Fresh pivoted his music label career and founded a rum company PARCE Rum. With his eye still focused on maintaining the great talent on his still operational label Minty Fresh, his passion now lies in creating and distilling the most exquisite rum available in the world. His journey from discovering The Cardigans to developing an app and finally landing on rum will inspire you to dig deep into finding your own expertise and then creating that expertise into a vital business. ---- Follow our show on http://www.instagram.com/honestfieldguide or at http://www.twitter.com/thehonestfield. We would love your dollars to keep going! We can take a donation to support our podcast here and we will shout you our when you do it on an upcoming podcast: https://anchor.fm/the-honest-field-guide/support. --- Text The Honest Field Guide at ‪(312) 445-0903‬ Send us a voice message and we will record it on an upcoming episode: https://anchor.fm/the-honest-field-guide/message. The podcast is recorded and produced by Birk Creative: Designing visual identities and multichannel strategies to help brands establish, grow, scale, exit and keep up with the pace of change. Visit birkcreative.com. Theme song "Sam's Ranch" is available on Apple here https://music.apple.com/us/album/sams-ranch/212635734?i=212635767 and provided courtesy Utah Carol (ASCAP). All content ©Birkdesign Inc. This podcast represents the personal views of JinJa Birkenbeuel, CEO of Birk Creative and its employees. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/the-honest-field-guide/message Support this podcast: https://anchor.fm/the-honest-field-guide/support

Back in 2018, we had a conversation around the opportunities and possibilities for small businesses surrounding LinkedIn. Esther, was not convinced that LinkedIn was a good platform for her. JinJa was obsessed with LinkedIn and tried to convince Esther to give it another chance. It's been over a year, and Esther has come around to LinkedIn. Not as much as JinJa, but progress has been made. Check out their funny conversation about the greatness (and weirdness) of LinkedIn during this updated episode. You can always access the original (and hilarious) episode 4 earlier in the podcasts playlist. Follow our show on http://www.instagram.com/honestfieldguide or at http://www.twitter.com/thehonestfield. We would love your dollars to keep going! We can take a donation to support our podcast here and we will shout you our when you do it on an upcoming podcast: https://anchor.fm/the-honest-field-guide/support. --- Text The Honest Field Guide at ‪(312) 445-0903‬ Send us a voice message and we will record it on an upcoming episode: https://anchor.fm/the-honest-field-guide/message. The podcast is recorded and produced by Birk Creative: Designing visual identities and multichannel strategies to help brands establish, grow, scale, exit and keep up with the pace of change. Visit birkcreative.com. Theme song "Sam's Ranch" is available on Apple here https://music.apple.com/us/album/sams-ranch/212635734?i=212635767 and provided courtesy Utah Carol (ASCAP). All content ©Birkdesign Inc. This podcast represents the personal views of JinJa Birkenbeuel, CEO of Birk Creative and its employees. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/the-honest-field-guide/message Support this podcast: https://anchor.fm/the-honest-field-guide/support

Reggie Jackson aka "Mr. October," Major League Baseball Hall of Fame Inductee, shares intimate stories for the very first time, during an in-person interview to JinJa Birkenbeuel, The Honest Field Guide, about his journey from childhood, to a New York Yankee, to becoming the first professional ball player turned entrepreneur while he was still playing ball, back in the 70s, during a tumultuous time of extreme racial hatred. Reggie, the businessman, passionately tells us how he is still fighting to ensure Black people and in particular Black and brown children, through his Mr. October Foundation, gain access to the millions of opportunities in technology fields in the USA. --- The Honest Field Guide is a production of brand strategy and visual identity agency Birk Creative at http://www.birkcreative.com. Episode song "Promised Land" and "When We're Apart" can be downloaded on Apple here https://music.apple.com/us/album/when-were-apart/206188206?i=206188230 and here https://music.apple.com/us/album/promised-land/206188206?i=206188233 and is written by Grant Birkenbeuel and JinJa Davis, from the band Utah Carol http://www.utahcarol.com. Recorded at Stomping Ground Studios. Podcast mastering by Jason Marck. Episode artwork by Jen Hewett https://jenhewett.com. --- Do you love our show? We would love your dollars to keep going! We can take a donation to support our podcast here and we will shout you our when you do it on an upcoming podcast: https://anchor.fm/the-honest-field-guide/support. --- Text The Honest Field Guide at ‪(312) 445-0903‬ Send us a voice message and we will record it on an upcoming episode: https://anchor.fm/the-honest-field-guide/message . --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/the-honest-field-guide/message Support this podcast: https://anchor.fm/the-honest-field-guide/support

The 70s. The Golden Years of Chicago: When the streets were gritty, full of character, vibrant, and the politics were dirty. In walks William Marovitz, a successful private sector lawyer at a big Chicago law firm born from a legacy of family attorneys, with his future secured forever. But William, now known as Billy The Bull, was a creative at heart with a spirit of artistic wanderlust. At the right moment, one of the most famous and storied politicians in the United States comes for Billy: Richard J. Daley, asking him to change his career path and run for public office in Illinois. And believe it or not, that was the beginning of Bill's entrepreneurship journey. From lawyer, to progressive senator to one of the most successful real estate developers in the United States of America, and now owner and producer of a magnificent musical about the 2016 World Series Chicago Cubs "Miracle." This intimate conversation with the old school class of Mr. Marovitz led by the new school social media driven co-hosts JinJa Birkenbeuel and Esther Ikoro will leave you wishing the business world could level back up to a simpler time of handshakes, in-person relationships and good old fashioned "don't send nobody that nobody didn't send" Chicago politics. The Honest Field Guide is a production of brand strategy agency Birk Creative at http://www.birkcreative.com. Episode song "Wonderwheel" can be downloaded on Apple here https://music.apple.com/us/album/wonderwheel/206143120 and is written by Grant Birkenbeuel and JinJa Davis, from the band Utah Carol http://www.utahcarol.com. Podcast mastering by Chris Enns of Lemon Productions http://www.lemonproductions.ca. Podcast artwork by Alexander Barrett http://www.alexanderbarrett.com. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/the-honest-field-guide/message Support this podcast: https://anchor.fm/the-honest-field-guide/support

There is a train of thought that you must be creative to be an entrepreneur in today's accelerated business environment. We believe this to be an absolute truth. Storytelling, creating designs, inventing names, logos, brand style and writing copy for social media and advertising are super skills that all entrepreneurs *must* have in order to start and launch a business and compete against giant brands that spend millions a minute to capture your attention. If you don't have these types of skills or the confidence to get them, you may go broke hiring trained and professionally educated brand strategists before you even make your own dime! In comes Quinn Bryant. Quinn is a serial creative first and an entrepreneur second.  She is the author of new book "WHAT WOULD JAY-Z DO?," a "bible" for entrepreneurs with daily affirmations based on the lyrics written by JAY-Z, designed to inspire the hustle and grind culture. This episode led by podcast creator JinJa Birkenbeuel and co-host Esther Ikoro is designed to reach vibrant entrepreneurs and start ups that appreciate the creative development process, music, strategy and the diverse business perspectives of hip hop artists that are now driving global culture. (Portrait art created by Chloe Bartlett, commissioned by Birk Creative.) -- New season concept: On our new season of the Honest Field Guide Podcast, we present some of the world's top entrepreneurs that are quietly and consistently creating their own masterpieces of success through their businesses and ideas. They are not famous and are not Instagram stars--yet. Rather, they are thriving in their creativity, diversity, authenticity and are in some way, creating social impact through entrepreneurship. We are going beyond celebrating and rather are peeking inside the minds of business owners that keep making money moves and bringing their processes of invention to the forefront. Often, we are so busy working in and on our businesses, we forget how amazing we are and even the small tactics we deploy to push beyond barriers should not be taken for granted. As an entrepreneur, always remember that our natural instincts can be honed and repackaged and used again and again to keep growing our businesses. Our conversations on The Honest Field Guide are a reminder of our extraordinary talents--despite the fact that we are diverse, unique and dare we say creatively divergent. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/the-honest-field-guide/message Support this podcast: https://anchor.fm/the-honest-field-guide/support

How do you create business opportunity when you are invisible and starting a new business? What does it take to be prepared for it when potential success arrives at your doorstep? How do you find the courage to turn down a "golden parachute" during an economic downturn? Learn from Grammy-award winning producer, songwriter, entrepreneur and author of "Southern Discomfort" Tena Clark as she talks with us about her journey to creative salvation and sustaining international success. This is The Honest Field Guide podcast, where you will get the unvarnished truth in a robust conversation from veteran business owner and serial entrepreneur JinJa Birkenbeuel, CEO of Birk Creative and millennial entrepreneur and Birk Creative content strategist Esther Ikoro about the hope, horror and beauty of entrepreneurship. (Portrait art created by Chloe Bartlett, commissioned by Birk Creative.) -- New season concept: On our new season of the Honest Field Guide Podcast, we present some of the world's top entrepreneurs that are quietly and consistently creating their own masterpieces of success through their businesses and ideas. They are not famous and are not Instagram stars--yet. Rather, they are thriving in their creativity, diversity, authenticity and are in some way, creating social impact through entrepreneurship. We are going beyond celebrating and rather are peeking inside the minds of business owners that keep making money moves and bringing their processes of invention to the forefront. Often, we are so busy working in and on our businesses, we forget how amazing we are and even the small tactics we deploy to push beyond barriers should not be taken for granted. As an entrepreneur, always remember that our natural instincts can be honed and repackaged and used again and again to keep growing our businesses. Our conversations on The Honest Field Guide are a reminder of our extraordinary talents--despite the fact that we are diverse, unique and dare we say creatively divergent. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/the-honest-field-guide/message Support this podcast: https://anchor.fm/the-honest-field-guide/support

Why do we entrepreneurs and small business have to network? Do we always need to be selling ourselves? What is networking and why now more than ever does it matter? You ask yourself: Do I *really* have to go to that event tonight? What will I gain? I'm really shy. I'm scared. Will I know anyone there? I need to take a friend so I won't be alone. The challenge for all of us, is that the only way we can work well in networking is to realize that we have to be comfortable selling. "Always Be Selling" as the saying goes. This episode, we share ideas on how to work a room and how to change your mindset so you can free yourself from guilt and fear around self-promotion. This is The Honest Field Guide podcast, where you will get the unvarnished truth in a robust conversation from veteran business owner and serial entrepreneur JinJa Birkenbeuel, CEO of Birk Creative and millennial entrepreneur and Birk Creative content strategist Esther Ikoro about the horrors of entrepreneurship. Music provided courtesy Utah Carol. --- Send in a voice message: https://anchor.fm/the-honest-field-guide/message Support this podcast: https://anchor.fm/the-honest-field-guide/support

You have a business. You are trying to create a brand. Not just for your business, but for your personality. You know that customers need to know who they are buying from. They want to feel a connection with the "brand" and you now understand from everything you've been reading, and the personalities you've been studying - YOU are the brand. Yikes. But you have to put yourself out there, expose yourself, let people know who you are. But how do you know how much to share? When you've crossed the line with your personality? What if you are uncomfortable with telling all? On this episode, you will gain insights about when too much information about yourself and your brand is actually perfect, and which brands to follow to get inspiration and ideas. This is The Honest Field Guide podcast, where you will get the unvarnished truth in a robust conversation from veteran business owner and serial entrepreneur JinJa Birkenbeuel, CEO of Birk Creative and millennial entrepreneur and Birk Creative content strategist Esther Ikoro about the horrors of entrepreneurship. Music provided courtesy Utah Carol. --- Send in a voice message: https://anchor.fm/the-honest-field-guide/message Support this podcast: https://anchor.fm/the-honest-field-guide/support

The morning after... you just attended a super inspiring "I'm going to do it all!" training workshop. You left bouncing out of the room, slapping hands. Patting yourself on the back. You realize upon waking up in the harsh sunshine, you thought you were doing pretty good with your business. Making money. You got customers. Walking on sunshine, you know. But you've been so busy working *in* your business, that an entire boatload of new opportunities have sailed on by. And now you are stuck and don't know how to escape your rut. And you have no one around you that can help. This is The Honest Field Guide podcast, where you will get the unvarnished truth in a robust conversation from veteran business owner and serial entrepreneur JinJa Birkenbeuel, CEO of Birk Creative and millennial entrepreneur and Birk Creative content strategist Esther Ikoro about the horrors of entrepreneurship. --- Send in a voice message: https://anchor.fm/the-honest-field-guide/message Support this podcast: https://anchor.fm/the-honest-field-guide/support

Are you are a small business owner, freelancer or entrepreneur drowning in all of the digital choices that now seemed to be required to run your business online? Are you frozen with inertia because you don't know what you don't know and it seems like other businesses are winning the internet? Personal and business digital branding, Google Ads, YouTube, Google Analytics, content, search engine optimization, Facebook ads, website design, digital photography, online networking, intellectual property--it's just all too much! On this episode, discover how Google, Inc.'s worldwide technology awareness initiative, Accelerate With Google, is trying to fill the digital knowledge gap for small, underrepresented and marginalized business by providing free business and professional development workshops led by nine professional business leaders across the United States. One of the coaches is founder and co-host of this podcast, The Honest Field Guide, JinJa Birkenbeuel and also CEO of brand strategy and management consulting agency Birk Creative. She will share insights about the Google Digital Coaches Program and how it's helping communities across the United States and beyond win the internet for their businesses. --- Send in a voice message: https://anchor.fm/the-honest-field-guide/message Support this podcast: https://anchor.fm/the-honest-field-guide/support

Before you quit your job, plunge into entrepreneurship or decide to start your own business, hear from co-hosts JinJa Birkenbeuel, CEO of brand strategy and management consulting agency Birk Creative and Esther Ikoro, the agency's content strategist, talk about pitfalls, share horror stories and then warn you about the potential liabilities of running a business. After you've listened to this episode, you may be motivated to get a lawyer, a certified public accountant and a good insurance agent before you start up! --- Send in a voice message: https://anchor.fm/the-honest-field-guide/message Support this podcast: https://anchor.fm/the-honest-field-guide/support

When you are a small business or entrepreneur, what is it to be motivated? Who has motivation? Who needs it? And where can you find it in order to keep moving forward in your business? JinJa Birkenbeuel, CEO of Birk Creative and Esther Ikoro, Content Strategist for Birk Creative try to find out between the two of them which is more motivated (LOL), how to create lists and even find external signals that can drive motivation when you don't have it inside yourself. --- Send in a voice message: https://anchor.fm/the-honest-field-guide/message Support this podcast: https://anchor.fm/the-honest-field-guide/support

Twitter can be tough to use effectively for business when you are a B2B company. The channel is newsy, political and highly entertaining, with trending topics seemingly irrelevant to B2B companies, and sometimes based on unfamiliar hashtag campaigns. So what is a professional services company to do? Well, help is on the way! Professional services companies should be using Twitter to create brand awareness, get customers and make money. But professional services are selling knowledge and strategy not products or widgets. So, the fundamental question for B2B and other professional services companies is: How to craft original content around concepts and ideas? What do we show? How do we tell a compelling story? Unless you are selling a product that you can touch, see, smell and hear, crafting content about how your company creates strategy and ideas and concepts can be more of a challenge. JinJa Birkenbeuel, CEO of Birk Creative and Esther Ikoro, Birk Creative's content strategist, give specific tactics and an overview of how to use this powerful communication platform to drive your small professional services business to brand awareness, growth and have fun while you are doing it. --- Send in a voice message: https://anchor.fm/the-honest-field-guide/message Support this podcast: https://anchor.fm/the-honest-field-guide/support

So, are you starting out your business? Or perhaps you've been going at this entrepreneurship thing for a while now and something is just not quite right? You are searching for answers and solutions: Is it time for a mentor? And what IS a mentor anyway? How do you find one? What do you expect to gain from a mentor? Do you just need a little business boost or do you need 911 life support from a mentor? Maybe we should just trash the word "mentor" completely! JinJa Birkenbeuel, CEO of Birk Creative and Esther Ikoro, Content Strategist for Birk Creative discuss the joy and pitfalls of mentors and mentorship and how it can make or maybe even break you. By the end of this podcast, you will KNOW what you need to do. Done and done. --- Send in a voice message: https://anchor.fm/the-honest-field-guide/message Support this podcast: https://anchor.fm/the-honest-field-guide/support

Get ready for a trigger topic! DIVERSITY! Listen in while hosts JinJa Birkenbeuel and Esther Ikoro debate the merits of supplier diversity programs in the United States. What is supplier diversity? What is a diverse supplier anyway? Are diversity initiatives working out for underrepresented businesses? Which companies are representing supplier diversity initiatives well? What is the Billion Dollar Roundtable? Are we #winning yet? Should we even be categorized as a "diverse supplier?" The opinions expressed on The Honest Field Guide are opinions only and only represent the personal views of JinJa Birkenbeuel and Esther Ikoro. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/the-honest-field-guide/message Support this podcast: https://anchor.fm/the-honest-field-guide/support

Launching your idea and making it a business, or remaking your existing business or leaving your job when you recognize it's time to strike out on your own can be considered a pivot. Listen to JinJa Birkenbeuel, CEO of Birk Creative and official Digital Coach for Google, Inc. and Esther Ikoro, Content Strategist and Digital Media Producer for Birk Creative talk about their own honest experiences with pivoting, and how you too can find the courage to create a new business life on your own terms. The opinions expressed on The Honest Field Guide are opinions only and only represent the personal views of JinJa Birkenbeuel and Esther Ikoro. --- Send in a voice message: https://anchor.fm/the-honest-field-guide/message Support this podcast: https://anchor.fm/the-honest-field-guide/support

Isn't it time for a LinkedIn-tervention! JinJa Birkenbeuel, CEO of Birk Creative and official Digital Coach for Google, Inc. and Esther Ikoro, Content Strategist and Digital Media Producer for Birk Creative are back sharing insights on how to use LinkedIn for small business. Esther, a millennial, is bored with LinkedIn. But listen to how JinJa, just shy of the millennial generation, gets Esther super excited by sharing powerful strategies and reasons why LinkedIn can help you drive sales and raise your stellar reputation everywhere online. The opinions expressed on The Honest Field Guide are opinions only and only represent the personal views of JinJa Birkenbeuel and Esther Ikoro. --- Send in a voice message: https://anchor.fm/the-honest-field-guide/message Support this podcast: https://anchor.fm/the-honest-field-guide/support

One of the biggest challenges we have as a professional services agency is trying to figure out how social media can be used to promote and advertise our services. Well, now there is an answer! Laywer? Check. Photographer? Check. Management consultant? Check. Listen up and learn how to use Instagram specifically for your Super Pro Services company and start growing your audience quickly. The opinions expressed on The Honest Field Guide are opinions only and only represent the personal views of JinJa Birkenbeuel and Esther Ikoro. --- Send in a voice message: https://anchor.fm/the-honest-field-guide/message Support this podcast: https://anchor.fm/the-honest-field-guide/support

You have a dream or an opportunity for changing your career or business. Now what? Get insights and tips from JinJa Birkenbeuel, Chief Executive Officer of Birk Creative and founder of The Honest Field Guide Podcast in this episode while she shares her small business start-up story, successes and of course some of her failures and lessons learned along her journey. The opinions expressed on The Honest Field Guide are opinions only and only represent the personal views of JinJa Birkenbeuel and Esther Ikoro. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/the-honest-field-guide/message Support this podcast: https://anchor.fm/the-honest-field-guide/support

On this episode of The Honest Field Guide JinJa Birkenbeuel, CEO of Birk Creative and official Digital Coach for Google, Inc. and Esther Ikoro, Junior Digital Media Producer for Birk Creative discuss how to use Instagram for small business. Get tips on building a profile, creating good content, strategic "liking" and commenting plus how to connect with the right community. The opinions expressed on The Honest Field Guide are opinions only and only represent the personal views of JinJa Birkenbeuel and Esther Ikoro. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/the-honest-field-guide/message Support this podcast: https://anchor.fm/the-honest-field-guide/support