Podcasts about listrak

In this episode, we take a deep dive into Listrak's 2025 Cross-Channel Benchmark Report, providing expert analysis of the data and the insights behind it. Jake and Allie discuss trends in send volume, channel performance, and campaign successes, highlighting how these factors are driving smarter engagement, revenue, and loyalty. They also reveal industry trends and movements we're seeing across Auto, Beauty, Big Box, and Fashion. The report offers performance metrics and takeaways for all 13 retail verticals and across 15 campaign types. In an era of fierce competition and evolving consumer behaviors, listen to the data signals!

In this new feature of WWD Voices, "Inside the Newsroom," the cohosts welcome Jamie Elden from Listrak. Learn more about your ad choices. Visit megaphone.fm/adchoices

In the first episode of Listrak's Innovation Unleashed for 2025, Jake and Allie break down the key insights from Listrak's latest client survey and share predictions for the year ahead. They discuss how brands are adapting to evolving consumer behavior, the shift toward hyper-personalized marketing strategies, and the transformation of loyalty programs. Plus, they explore the rise of "click and mortar" experiences—blending online and in-store shopping seamlessly. Tune in for expert insights on driving growth in an unpredictable retail landscape!

Listrak's own Jake Pasini and Allie Naughton dive into “The Cyber Five” performance as reported from Listrak's platform data to uncover key insights and trends. Hear performance highlights such as revenue trends, channel performance, and vertical-specific growth. How advanced AI enhanced the customer experience, and boosted conversions and revenue across ecommerce. Learn the tactics that worked for retailers and brands from discount strategies, the in-store comeback, mobile, and emerging trends, plus their 2025 predictions into the evolving consumer mindset focused on value and loyalty. 

In this edition of Innovation Unleashed, Listrak's CEO, Ross Kramer, and Alchemy Worx CEO, Allan Levy, dive deep into the future of cross-channel digital marketing, emphasizing the power of testing, data unification, and segmentation. Allan shares insights on how his agency optimizes customer engagement through tailored email and SMS strategies, and the duo explores AI's evolving role in streamlining creative processes and improving campaign performance. As they gear up for a dynamic holiday season, Ross and Allan discuss leveraging unified customer data to unlock true 1:1 marketing across channels.

In this episode of Innovation Unleashed, Listrak CEO Ross Kramer and Jake Schmidt, CEO of Structured Agency, explore the evolving ecommerce landscape, from iOS updates to the rise of TikTok's organic reach. They discuss key topics such as how brands can optimize email deliverability, leveraging Listrak's tools for personalized marketing, and tapping into additional channels like SMS, push notifications, and RCS. Jake also shares insights on maximizing platform potential,  future trends in DTC marketing, and the top reasons to consider using an agency. 

Join us for a special edition podcast featuring a fireside chat with Ross Kramer, CEO and founder of Listrak, and Jamie Elden, Listrak's CRO. In this engaging interview, they explore Listrak's nearly 24-year journey to becoming one of America's leading Marcom companies. Discover insights into Listrak's innovative approach to email, SMS, and push notifications, their commitment to a strong company culture, their client's success, and the exciting global partnership with Shopify. Gain valuable perspectives on the evolving competitive landscape, the role of AI in marketing, and how Listrak continues to thrive in a rapidly changing industry.

Johnny Russo has over 17 years of Digital Marketing, Ecommerce, and Brand experience. He is the Chief Digital and Marketing Officer at Lamour, where he leads the Direct to Consumer division for 4 Ecommerce brands and numerous Ecommerce sites. He also handles marketing for over 20 licenses. Previous to Lamour, Johnny was at The Kersheh Group as the Vice President of Ecommerce and Marketing, and also spent time with Mark's/Canadian Tire as AVP of Ecommerce and Digital Marketing. He has also worked at multi-channel retailers like Buffalo Jeans, Bentley, and globally for Mexx. Johnny is a published author. His book, Mastering Mindful Leadership: 105 Ways to Become the Leader Your Employees Need You to Be, was published in October 2022.In This Conversation We Discuss:[00:40] Intro[01:48] Embracing digital change in a family business[02:29] Career shifts: From writing to marketing[03:45] Finding inspiration in Guerilla Marketing[05:00] Guerrilla Marketing: Action Over Talk[06:45] Learning from different companies & managers[08:15] Embracing larger brand challenges[09:06] Scaling career with strategic insights[09:52] Restructuring digital marketing channels[11:31] Planning incremental improvements[12:33] Strategizing flexible team dynamics[13:57] Adjusting strategies based on KPIs[15:15] Episode sponsors[18:27] Navigating brand storytelling challenges[20:02] Adapting to evolving demographics and interests[21:11] Experiencing success after strategic efforts[22:12] Inspired to write a leadership playbook[24:46] Addressing real-life leadership challenges[26:04] Transforming leadership through practical insights[27:15] Navigating talent retention & employee loyalty[28:16] Adapting to shifting fulfillment strategies[29:34] Evaluating revenue vs digital marketing metrics[30:48] Dealing with turnover & keeping a positive attitude[33:08] Making personal development a priority[34:05] Get in touch with Johnny RussoResources:Subscribe to Honest Ecommerce on YoutubeChoice for hosiery, intimates, and apparels lamour.com/en.htmlThe Original Padded Sock thorlo.com/Follow Johnny Russo linkedin.com/in/johnnyrusso/Mastering Mindful Leadership: 105 Ways to Become the Leader Your Employees Need You to Be amazon.com/Mastering-Mindful-Leadership-Become-Employees/dp/1988058848Book a demo today at intelligems.io/Done-for-you conversion rate optimization service storetester.com/If you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Join us for an exciting dive into the latest innovations from the Listrak Growth Xcelerator Platform (GXP). Discover how GXP is revolutionizing customer engagement and revenue growth with cutting-edge strategies and tactics. From a 5-7X increase in triggered revenue to over 100% subscriber growth, see how our innovative pop-ups, personalized website journeys, and AI-driven shopping assistants are making a significant impact. Tune in to learn about the groundbreaking work happening in the labs and how these advancements can turbocharge your business.

In this episode of Listrak's "Innovations Unleashed," we dive deep into the world of loyalty and referral marketing with Vince Riggio, Director of Partnerships at Extole. Vince shares his insights from over a decade in the industry, discussing strategies to drive customer acquisition and maximize lifetime value. Learn how Extole's approach helps retailers build scalable, effective customer engagement programs. Tune in to discover the latest trends, the importance of personalized loyalty, and how brands can leverage the Listrak & Extole partnership to enhance customer relationships.

In the latest episode of Listrak's Innovation Unleashed, Jason Edwards, Head of Marketing & eComm at the Hat Club, reveals how they've capitalized on Listrak's platform to double their revenue from email campaigns and nearly triple revenue from automations in just one year. With a commitment to self-expression and a deep appreciation for headwear as a collector's item, the Hat Club has solidified its position as a market leader.  Jason delves into his career journey, shedding light on how Hat Club has utilized SMS and email to nurture their customer base and optimize marketing strategies for exceptional results.

Tune in for an engaging interview with Margot Grinberg, President of the Movado Brand and SVP of Ecomm for the Movado Group. Discover how Movado leverages data-driven strategies, personalized marketing, and a multi-channel approach to engage diverse consumer segments across its portfolio of brands. From luxury timepieces to cutting-edge designs, discover how Movado maintains innovation and fosters lasting customer relationships.

Nick Thomson, Head of Partnerships at The Maze Group, joins Leah Beitler, VP of Partnerships & Ecosystem at Listrak, to explore the evolving landscape of e-commerce, with a focus on Shopify. They examine innovations such as Shopify's Extensibility, highlighting its advantages such as improved security, speed, and effortless integration of additional apps from the Shopify store. Additionally, they address the importance of personalization in enhancing user experience, the hurdles of transitioning from legacy systems, and the influence of AI.

Listrak's Cross-Channel Benchmarks have dropped! Hear our experts discuss the report – revealing insights, opportunities, and trends to watch to shape your strategy in 2024. Plus, Listrak's gearing up for #Shoptalk2024 and discussing expectations for the event, including the omnipresence of AI.

Join us for a special episode as Listrak CEO, Ross Kramer, unveils LISTRAK NEXT – a sneak peek into the next-gen Listrak platform and its transformative roadmap.

On our last few episodes of the Inclusion in Progress podcast, we've been sharing examples of the types of diversity, equity and inclusion (DEI) work we've done with client partners.    In today's episode, we're speaking with Paul Barber, Vice President of Human Resources at Listrak. He oversaw the transition of the organization from a primarily office-based culture to a remote-first company and partnered with Team IIP to help address the needs of their distributed teams in a rapidly changing work environment.    We also supported Listrak with establishing DEI baselines for the organization, as well as gathered anonymous data and insights that were key to delivering equitable talent strategies for their employees.   In our conversation, we discuss:  How Paul first got into DEI work and how he has witnessed the changes in how leaders and employees engage with the conversation in the workplace over the last three decades Why he recommends that HR and People leaders partner with an external consultant and how our data provided the foundation for his organizational priorities at Listrak His thoughts on why DEI work is a journey that will only grow in importance over the next few years — and why leaders must continue to implement it in a way that fits their organizational journey   If you want to partner with IIP to create more equitable, effective teams in your hybrid workplace — email info@inclusioninprogress.com to book a free no-pressure consultation with our team.  In This Episode: [7:13] How external validation from contractors helped reinforce the importance of diversity, equity, and inclusion efforts in an organization, particularly in securing support from senior management and the finance department. [9:00] How DEI efforts help organizations keep their people and implement data backed recommendations, resulting in hiring internationally and keeping teams intact. [14:00] The importance of leadership buy-in and external partnerships for successful DEI work. Links: info@inclusionandprogress.com  www.inclusioninprogress.com/podcast www.linkedin.com/company/inclusion-in-progress   Learn more about Paul Barber. Sign up for our July 2023 podcast mini-series: “Hybrid Work & Company Culture”. Download our 2023 Executive Roundtable Findings. Want us to partner with you on building more inclusive distributed work? Get in touch to learn how we can tailor our services to your company's DEI and remote work initiatives. Read our Forbes features on Ways to Support Employee Mental Wellbeing, What Self Care Looks Like For Us, and How to Create Effective Online Diversity Training. Learn how to leave a review for the podcast.  

Segmentation and Targeting is Unleashed: Sneak a peek at the next-gen Listrak platform - Build and use segments for all your channels in a single platform - See the updates to Buyer Preference, Contact Behavior, and Product Behaviors - Plus Unified Contacts and Segment Management

This week's #LocationWeekly mentions Listrak offers a new text generation AI tool, Paragraphica - a camera that blends location data and AI, Atly raises $18M to launch a social mapping platform & Mcdonald's + Chick-fil-A add location tracking to their apps. Make sure to tune in now!

Join host Adam Michalski as he interviews Leah Beitler, Director Of Strategic Partnerships at Listrak. They discuss how Listrak embraces partnerships and works intra-company to build success.Topics Covered:Leah's Journey to PartnershipsListrak and its Partnership ProgramGetting Buy-in and Wins from Inside the CompanyHow to Measure Your SuccessPartner with Listrak:Leah's LinkedInListrakListrak PartnersListrak CareersSponsors:Partnership LeadersPartneredSubscribe at www.partneredpodcast.com.Interested in joining the podcast? Reach out to hello@partnered.com.

Live Q&A with Chris Parsons and Johnny Russo and Joseph McConellogue #eCommere #digitalmarketing #omnichannelChris ParsonsDirector of eCommerce for Home HardwareChris is a digital marketing expert with notable success in launching Canadian brands online. With 20 years' experience, Chris was a key member of leadership for Walmart Canada Corporation during the launch of Walmart.ca. Chris' accolades include working in the Pets Category where he significantly increased Big Al's and Ren's Pets online sales while working cross-functionally with store teams. He worked for newegg.ca as the National Manager and launched 8 Global Markets for the organization. As Director, eCommerce, Chris is responsible for the Home's strategic direction and online digital strategy.Johnny Russo   Vice President, Marketing & Ecommerce at The Kersheh Group – Ecommerce, Digital, and Marketing Leader and LearnerA passionate leader who thrives in motivating and building teams for growth, Johnny has worked with retailers to drive global Ecommerce sales in excess of $450 million with over 1.5 billion website visits and industry-leading conversion rates for leading retailers like Mark's, Canadian Tire, Bentley, Mexx, and Buffalo, while also overseeing the Omni-Channel and Customer Experience aspects of the organizations.Currently, Johnny is Associate Vice-President of Digital Marketing and Ecommerce for Mark's and L'equipeur (part of the Canadian Tire Corporation), responsible for the company's Digital Transformation and driving Ecommerce and Omni-Channel growth for one of the top apparel retailers in Canada.Johnny's work in the Marketing, Digital, and Ecommerce fields has been recognized with awards in website experience, Ecommerce, branding, paid search, and email. Johnny has also been nominated for Avenue Magazine's Top 40 Under 40. Johnny is a public speaker, having spoken at over 20 events on various Leadership and Marketing topics. He also blogs about Leadership, Marketing, Ecommerce, Retail, and Digital Transformation. His blog can be found at www.johnnyrusso.com/blogJohnny is or has been a board member or advisory member for the Calgary Marketing Association, Etail Canada, Mtl + Ecommerce, the Retail Council of Canada (Digital Council), the National Retail Federation (Digital Council), Listrak, and ForeSee, A true believer in helping others attain career and personal growth, Johnny routinely mentors about 4-5 individuals per year.A graduate of Concordia University, Johnny has continued to supplement his education and continuous learning, with certificates from The University of Toronto and The Kellogg School of Management at Northwestern University. As an avid competitor, Johnny has represented Team Canada 4 times at the World Ball Hockey Championships, winning gold twice.Joseph McConellogue   Managing Director @ RoundTwo Digital - P4P Focused Ecommerce Agency - Driving growth via DTC & Marketplaces.High-performance leader with quantifiable results in areas of digital sales leadership, strategy design and execution, agency leadership, business development, and more. Demonstrated ability in building and managing dynamic groups of Sales and Accounts teams, and increasing revenue and profit contributions from a portfolio of Fortune 500 accounts. Adept at developing sales strategies to drive new and organic business growth, ultimately exceeding targets and increasing market share. Distinguished record in forging C-Level relationships to understand the 'Why' behind the 'What' before delivering win‐win solutions. Respected as a change agent and dependable partner able to make decisions that produce bottom-line impact.

Today we chat with David Brechbill and Bob Kreider about being Kingdom minded in business. David and Bob share their stories of failure and success and what it means to be about God's business in the Marketplace. Mentioned in Today's Podcast:Kingdom Investors, Lancaster PA Chapter meets on the 3rd Thursday of the month at Listrak in Lititz.100 W Millport RoadLititz PA, 17543 For more details, please checkout our website, join our Facebook group and follow us on Instagram.http://www.kilancaster.orgwww.facebook.com/groups/kilancasterhttps://www.instagram.com/ki_lancaster/About Today's Guests:David Brechbill - www.ptgnow.comBob Kreider - http://www.northpointepropertymanagement.com/ Credits:https://newportchurch.nethttps://doveusa.orghttps://dcfi.orgIntro/Exit Music Source Credit: https://www.bensound.com

If you feel impacted by our podcast, please leave us a review: ratethispodcast.com/makeimpact.Learn more about Rock Lititz at rocklititz.com.Learn more about Listrak at listrak.com.MAKE/IMPACT is a podcast about creative problem solving and the leaders who are changing their industries for the better.Hosted by filmmaker and entrepreneur Derek Dienner, MAKE/IMPACT is brought to you by MAKE/FILMS, a team of filmmakers producing meaningful content to inspire and motivate. Learn more at makefilms.cc.Host & Executive Producer: Derek DiennerWriter & Producer: Leticia KreiderCoordinating Producer: Grace WagnerMarketing Manager: Lisbet BylerEditors: Aaron Dienner, Seth BortnerFollow us on Instagram @makeimpactpodcast.

Kara Surrena is SVP of Sales at Listrak, a marketing automation platform for retailers. In this episode, learn about Kara’s background in client services and strategy and how that uniquely positioned her to move into the sales space with the client at the forefront. Aly Merritt, Head of Community at SalesLoft, joins as guest host. In this episode, Kara, Aly, and Jeremey talk about learning from your customers and assimilating their feedback for growth, plus empowering the sales team to tap into skills they already possess. Visit SalesLoft.com for show notes and insights from this episode.

If you feel impacted by our podcast, please leave us a review: ratethispodcast.com/makeimpact.Learn more about Listrak at www.listrak.com.MAKE/IMPACT is a podcast about creative problem solving and the leaders who are changing their industries for the better.Hosted by filmmaker and entrepreneur Derek Dienner, MAKE/IMPACT is brought to you by MAKE/FILMS, a team of filmmakers producing meaningful content to inspire and motivate. Learn more at makefilms.cc.Host & Executive Producer: Derek DiennerWriter & Producer: Leticia KreiderCoordinating Producer: Grace WagnerMarketing Manager: Lisbet BylerEditors: Aaron Dienner, Seth BortnerFollow us on Instagram at www.instagram.com/makeimpactpodcast.

We sat (virtually) down with Christian and Jeremy from Pennsylvania Libations about how they are coping with the current situation. The short of it is, YES they are still open annnndddd they DELIVER!!! Give a listen and then head to their site or shop to buy local. Cheers yinz and stay safe!Pennsylvania Libations Sitehttps://palibations.com/FWGS curbside location sitehttps://www.lcb.pa.gov/Consumers/Documents/Curbside%20Pickup%20Store%20List%2004182020.pdf?trk_msg=Q5QF6L9HK9HKB0SC6Q9UIU62TO&trk_contact=EK1F6OVAIII02J3F640HD0GD5C&trk_sid=SKIT3U6SHVQOSLMAHCB8R954HK&utm_source=Listrak&utm_medium=Email&utm_term=we%e2%80%99ve+opened+176+Fine+Wine+%26amp%3b+Good+Spirits+stores+for+very+limited+curbside+pickup&utm_campaign=Limited+Curbside+Pickup+Now+Available+at+Select+Stores.If you would like to become a patron of the show, please check out our Patreon site. https://www.patreon.com/thosedramyinzersBe sure to rate and review us on iTunesFind all other info on our site!https://pittsburghwhiskeyfriends.org/those-dram-yinzers/

Did you know that almost 80% of online shopping carts are abandoned at checkout? I know that sounds REALLY high, but if you don't believe me, check out this latest statistic on shopping cart abandonment from Listrak. Is your online store a part of the statistics, too? When was the last time you checked your store's shopping cart abandonment rate? Did you even know that you can check? If not, today's podcast episode is a must-listen. There are many reasons why someone adds items from your online store to their shopping cart and leaves without buying. It could be your shipping charges, the fact that they weren't 100% sure if they wanted to buy or they weren't sure if your site was secure, your checkout process has too many steps and many other reasons. In today's podcast episode I share my story about why I recently abandoned an online shopping cart at a jewelry website, even though I REALLY wanted to purchase the jewelry. I talk about one mistake that the website was making that was steered me away for actually checking out. Are you making this mistake, too? Three mistakes you could be making with your checkout process 1. Promo Code When someone checks out at your online store, do they see a field for a "promo" or "discount" code? If so, what do you think happens physiologically to them if they don't have a promo code to enter? It's exactly what happened to me when I was shopping at the jewelry website and it happens to me ALL the time when I shop online (and I shop online A LOT). I usually go to RetailMeNot.com to search for a coupon code, but what happens if there's no coupon code available? There have been many studies that show that a promo code field can be hurting your online sales. Check out this one from Kiss Metrics. 2. Payment Options When you're first starting out, it makes sense to offer PayPal as the only checkout option on your website. There are no monthly fees with PayPal and PayPal has more than 173 million users. Their logo is very recognizable and has a lot of trust built in, but what happens when someone wants to check out at your store, but doesn't want to use PayPal? They leave and go somewhere else. This actually happened to me yesterday when I was purchasing an online gift card for my sister's birthday. The spa that I wanted to get it from only offered PayPal and I only have a PayPal account for my business, not personal, and I didn't want to use my business account to pay for a personal gift. After I tried to checkout without signing in to PayPal, I got an error message that my email address was already associated with a PayPal account and I HAD to log in to that PayPal account in order to complete my purchase. When I tried a different email address, I got another error message saying that the credit card that I wanted to pay with was already associated with a PayPal account and I HAD to log in to my PayPal account. Needless to say, I didn't complete my purchase and instead purchased a gift card at another spa that didn't require me to use PayPal. There are so many payment options now that allow you to take credit cards directly - Stripe is an easy choice because, like PayPal, they don't charge monthly fees and their transaction fees are exactly the same as PayPal's, so you have no excuse not to accept other forms of payment. There are also many other options that offer lower fees, so it's always a good idea to check around. 3. Checkout as a Guest When I had my online t-shirt store about 30% of my customer chose the "checkout as a guest" option. Thi --- Send in a voice message: https://anchor.fm/launchgrowjoy/message Support this podcast: https://anchor.fm/launchgrowjoy/support

Today, we’re going to get into a really serious topic. What it’s like to actually experience a powerplant failure in flight!  click on this link to record me a message using the SpeakPipe widget that pops up on the screen automatically when you go to the site (yes even on your phone) and let me know what’s on your aviation mind. No experience or equipment necessary. While you’re there you can learn more about me, the guests we’ve had, listen to all past episodes, archived all the way back to Episode number one, record audio messages and feedback for the show, send email, book mentoring sessions, and learn how to become a valued supporter, more on that later. Dick Collins Engine Management Video: https://www.youtube.com/watch?v=Up4zIldauhk&t=90sJohn Zimmerman’s Article: https://airfactsjournal.com/2018/10/the-bad-news-and-good-news-about-engine-failures/?trk_msg=UOVO5FFU27JKT7O9OP90CTMSM0&trk_contact=NILS86SCKT0F55MI4IRL35U32G&trk_sid=69MBTIBC1U41C4F34I8SIFQ5U0&utm_source=Listrak&utm_medium=Email&utm_term=READ+MORE&utm_campaign=F18101A&utm_content=Surprising+Engine+Failure+Statistics+%2b+A+New+Video+Tip Buy me a coffee: https://www.buymeacoffee.com/BravoGolfSupport: https://www.patreon.com/podcastingonaplaneYouTube: https://www.youtube.com/channel/UCx1DKOUuGxohHU5YxEC_w0w?view_as=subscriberInstagram: https://www.instagram.com/podcastingonaplane/Twitter: podcastonaplaneWebsite: www.podcastingonaplane.comGoogle Play Podcasts: https://play.google.com/music/m/Ivmr6xclxuzwm4f72pwcsk24hmi?t=Podcasting_On_A_Plane   Music by: Danijel Zambo www.zambolino.comSebastian Rodriguez - Waking Up https://soundcloud.com/xdsebaxdMusic promoted by Just No Copyright ? https://youtu.be/65sTHzaG59o

Ep 28: Making Email Marketing Personal | Ryan Hofmann In Episode 28, Ryan Hofmann, Listrak's Vice President of Strategic Market Solutions, shares his expertise on email marketing and personalization trends.    Ryan kicks starts off by explaining what Listrak is all about and what makes it unique in comparison with other platforms. He describes email as the major backbone of digital marketing and explains how utilizing it correctly can set your brand apart and bring in profits. Tyler and Ryan also dive into the topic of SMS and email messaging and the growth it has made since first appearing on the marketing scene back in 2003. Ryan also gives great insight on the difference between segmentation and personalization.    Ryan dishes on how Listrak will begin to implement AI into their platform and how AI is not something to move away from, but actually move towards. Ryan also reveals new features that are available for customers in 2018 and how it will benefit marketers. Further on in the episode, Ryan and Tyler discuss how building your customer list can be cumbersome, but Ryan gives great advice on how to build your list from scratch- the right way. Ryan finishes the episode with some great advice on testing, simply stating that “Testing is Investing.” Taking time to test properly will lead to better results over time, allowing marketing leaders to invest in what works.    Join Tyler and Michelle in this episode on email marketing, how to build your email list from scratch, and how Listrak will be implementing AI.    Timestamps   00:00 – Intro 01:00 – What’s In the News | Facebook and Streaming    06:40 – Featured Guests Intro | Ryan Hofmann  07:25 – Listrak 09:00 – What Makes Listrak Unique  11:18 – Email: The Backbone of Digital Marketing 14:50 – SMS and Email Messaging 18:39 – Segmentation and Personalization  24:23 – Mistakes from Email Marketers  29:12 – AI and Listrak  37:05 – New Features for Customers  42:52 – Building Your List from Scratch 46:45 – Rules of Engagement  52:19 – Key Take Away 56:10 – Outro   Featured Guest | Ryan Hofmann     IRCE - CHICAGO: https://www.irce.com    10% off conference passes (Exhibit Hall Only passes excluded) and will be valid starting on 1/1/2018.  Code: LIONS18 Lion’s Share Marketing Podcast Learn More About Tyler & Kyle Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes

Thank you so much for listening!Please consider becoming a Patron of the show.Patreon: https://www.patreon.com/podcastingonaplane00:00 Intro02:50 Bill Herron ATC interview12:40 FBO Business | Price Gouging?26:55 First Meetup | Serena Hart | Women In Aviation34:18 ATC Privatization Comments35:30 Dick Colliins Article: http://airfactsjournal.com/2017/06/8-31-1981-day-faa-disappeared/?utm_source=airfacts&utm_medium=email&trk_msg=3C1888N8HVU4L65BRDALPORQ6C&trk_contact=NILS86SCKT0F55MI4IRL35U32G&trk_sid=PAGUR0ATFG1E2H48V4EDH881SO&utm_source=Listrak&utm_medium=Email&utm_term=8-3-1981%3a+The+Day+The+FAA+Disappeared&utm_campaign=A17063F&utm_content=The+Day+The+FAA+Disappearedhttps://www.facebook.com/podcastingonaplane/https://twitter.com/podcastonaplanehttps://www.instagram.com/podcastingonaplane/  

Many ecommerce merchants rely on email marketing and many of them, we suspect, wish they could monitor and target emails based on where a recipient lives. This would allow for offers specific to a market or geographic area. Well, Listrak, an email marketing provider based in Pennsylvania, now offers email “geo tracking.” Listrak’s CEO is Ross Kramer, and he joins Practical Ecommerce’s Kerry Murdock in this interview.

For many ecommerce merchants, email marketing is a principal source of revenue. A merchant’s email list is critically important to the company’s success. But what happens when a list becomes dormant, and subscribers stop opening or clicking on the emails? Dormant email lists is our topic today. To explain strategies for managing dormant lists, we are joined by Ross Kramer. He’s co-founder and CEO of Listrak, the pioneering email service provider. He speaks with Kerry Murdock of Practical Ecommerce.