Podcasts about park place technologies

Tech Industry Alliance is proud to announce the official launch of TechFest 2025, the South West's leading technology conference, bringing together industry pioneers, AI experts, and business leaders to explore how artificial intelligence, space innovation, and tech talent are shaping our future. TechFest is the Alliance's annual flagship technology conference and will be held at Rochestown Park Hotel, Cork, from 08:00 am on May 15, 2025. This year's theme, "Tech, AI & Humanity - Shaping Our Future," will examine the profound impact of AI on society, business, and the workforce of tomorrow. Tickets for the main conference are now on sale here. TechFest 2025 is delighted to welcome internationally acclaimed neuroscientist, broadcaster, and author Dr. Hannah Critchlow as the keynote speaker. Named a "Rising Star in Life Sciences" by Nature, Dr. Critchlow is a Fellow at Magdalene College, University of Cambridge, and a respected voice in neuroscience and AI. With frequent appearances on BBC, ABC, and global media, including The Life Scientific, Tomorrow's World Live, and BBC Radio 4's Destiny and the Brain, Dr. Critchlow will explore the intersection of neuroscience, AI, and human potential. Keeping the energy high and discussions insightful, Jonathan McCrea, an acclaimed science communicator and AI master trainer, will guide attendees through the event. Passionate about harnessing AI to drive productivity and innovation, Jonathan will ensure an engaging and thought-provoking experience. Other expert speakers on the day include Dan Rapp Chief AI and Data Officer - Proofpoint, Dr. Laura Maye - UCC Lecturer specialising in human-computer interaction and inclusive technology design, Rory Fitzpatrick - CEO of the National Space Centre, Cormac O' Sullivan from Mbyronics, Dr. Niall Smith - Head of Research at Munster Technological University, Tim Crowe, Co-Founder and CEO of WrxFlo, Emily Brick - Founder of Athena Analytics, plus many more. This year's conference will feature four engaging tracks addressing the biggest challenges and opportunities in tech: Tech, AI & Humanity - How Will Artificial Intelligence Reshape Society? The Future of Tech Talent - What Skills Will Define the Workforce of Tomorrow? Showcasing Evolving Tech Companies - Meet the Innovators Transforming the South West's Tech Sector Space & the Future of Humanity - Exploring the Next Frontier of Innovation Gerry Murphy, Tech Industry Alliance Chairperson, commented: "We are delighted to be announcing TechFest 2025, which will feature rare content, rich dialogue, and facilitate real connections. This event would not be possible without the vital support of our sponsors, who all recognise the importance of our sector to the Munster region. Following a highly successful TechFest last year, we are thrilled with this year's incredible lineup of speakers and the even greater opportunities to network with colleagues and businesses across the South West region." With over 400 attendees expected, TechFest 2025 will be an unparalleled opportunity to network, connect, and collaborate. Given the high demand, attendees are encouraged to secure their tickets early, as the event is expected to be a sell-out. TechFest 2025 sponsors - Tech Industry Alliance Skillnet, AIB, Proofpoint, PepsiCo Ireland, Skillnet Innovation Exchange, FIT (Fastrack into Information Technology), Barden, Trend Micro, Park Place Technologies, CyberSkills, NetApp, Aspen Grove, Deloitte, Cork City Council, Cork County Council, We are Cork, Kerry County Council, Discover Kerry, Voxxify, MTU, Nimbus Secure Your Spot Now: TechFest 2025 is THE must-attend event for tech professionals, business leaders, startups, and innovators who want to stay ahead of the curve. Register today and secure your spot.

With Ireland's booming data centre sector under scrutiny for its immense energy consumption. Park Place Technologies is due to unveil an expansion to its IT infrastructure services portfolio with the launch of two Liquid Cooling solutions for data centres, Immersion Liquid Cooling and Direct-to-Chip Cooling. Ronan spoke to Chris Carrerio, CTO Park Place Technologies to find out more about the future of data centres. Chris talks about his background, new technologies, immersion liquid cooling, hydrophobia and more. More about Park Place Technologies: As the global leader in data centre and networking optimisation, Park Place Technologies expansion its IT infrastructure services portfolio comes at a critical time for businesses grappling with rising energy costs and growing environmental pressures. These innovative cooling solutions are designed to tackle two of the biggest challenges facing data centres today, operational costs and carbon emissions.

With Ireland's booming data centre sector under scrutiny for its immense energy consumption. Park Place Technologies is due to unveil an expansion to its IT infrastructure services portfolio with the launch of two Liquid Cooling solutions for data centres, Immersion Liquid Cooling and Direct-to-Chip Cooling. Ronan spoke to Chris Carrerio, CTO Park Place Technologies to find out more about the future of data centres. Chris talks about his background, new technologies, immersion liquid cooling, hydrophobia and more. More about Park Place Technologies: As the global leader in data centre and networking optimisation, Park Place Technologies expansion its IT infrastructure services portfolio comes at a critical time for businesses grappling with rising energy costs and growing environmental pressures. These innovative cooling solutions are designed to tackle two of the biggest challenges facing data centres today, operational costs and carbon emissions. See more podcasts here.

For this episode of the Data Center Frontier Show podcast, we sat down with liquid cooling data center partners Park Place Technologies and ZutaCore. During the podcast, DCF Editor in Chief Matt Vincent spoke with Chris Carreiro, Chief Technology Officer for Park Place Technologies, and Manfreid Chua, Vice President-Business Development, AI & Sustainability for ZutaCore, about how the companies' partnership is enhancing liquid cooling technology prospects for sustainable AI computing. In September, Park Place announced the expansion of its portfolio of IT infrastructure services to include the two major liquid cooling formats for data centers, i.e immersion liquid cooling and direct-to-chip cooling. ZutaCore is a key developer and supplier of direct-to-chip, waterless liquid cooling technology which formally supports NVIDIA's GPUs. Direct-to-chip advanced liquid cooling technologies apply coolant directly to the server components that generate the most heat, including CPUs and GPUs. And Park Place notes that immersion cooling empowers data center operators to do more with less: less space and less energy. Using liquid cooling methods, the company contends that businesses can increase their PUE by up to 18 times, and rack density by up to 10 times. Ultimately, this level of efficiency can lead to power savings of up to 50%, which in turn leads to lower operational costs. Park Place also notes how, from an environmental perspective, liquid cooling is significantly more efficient than traditional air cooling. The company reckons that, at present, air cooling technology only captures 30% of the heat generated by the servers, compared to the 100% captured by immersion cooling, resulting in lower carbon emissions for businesses that opt for immersion cooling methods. Park Place prides itself on providing a single-vendor outlet for the whole liquid cooling technology adoption process, from procuring the hardware, conversion of the servers for liquid cooling, to installation, maintenance, monitoring and management of the hardware and the cooling technology. “Our turn-key liquid cooling offerings have the potential to have a significant impact on our customers' costs and carbon emissions, two of the key issues they face today,” said Carreiro.  “Park Place Technologies is ideally positioned to help organizations cut their data center operations costs, giving them the opportunity to re-invest in driving innovation across their businesses." In the course of our talk, Carreiro highlighted the challenges of data centers' AI sustainability conundrum, and the corresponding benefits of Park Place's warranties. For his part, ZutaCore's Manfreid Chua delved into the industry's shift from air to liquid cooling due to the demands of generative AI, and the advantages of his company partnering with Park Place for optimizing the energy efficiency footprint of data centers.  Additionally, Chua shared insights regarding the economic value of NVIDIA's AI accelerators, and the finer points of the race to sustainability and net zero for large-scale AI data centers. Chua talked about talk about how resources like land, energy, and water all become possible limiting factors for AI factories at scale, and how liquid cooling can help alleviate such limitations.

Park Place Technologies, the world's leading global data centre and networking optimisation firm, has announced the expansion of its portfolio of IT infrastructure services with the introduction of two Liquid Cooling solutions for data centres: Immersion Liquid Cooling and Direct-to-Chip Cooling. This announcement comes at a critical time for businesses who are seeing a dramatic increase in the compute power they require, driven by adoption of technologies like AI and IoT. This in turn is driving the need for more on-prem hardware, more space for that hardware, and more energy to run it all - presenting a significant financial and environmental challenge for businesses. Park Place Technology's new Liquid Cooling solutions present a strong solution for businesses looking to address these challenges as the technology has the potential to deliver strong financial and environmental results. Direct-to-Chip is an advanced cooling method that applies coolant directly to the server components that generate the most heat including CPUs and GPUs. Immersion cooling empowers data centre operators to do more with less: less space and less energy. Using these methods, businesses can increase their Power Usage Effectiveness (PUE) by up to 18 times, and rack density by up to 10 times. Ultimately, this can help deliver power savings of up to 50%, which in turn leads to lower operation costs. From an environmental perspective, liquid cooling is significantly more efficient than traditional air cooling. At present, air cooling technology only captures 30% of the heat generated by the servers, compared to the 100% captured by immersion cooling, resulting in lower carbon emissions for businesses that opt for immersion cooling methods. Park Place Technologies can deliver a complete, turn-key solution for organisations looking to implement Liquid Cooling technology, removing the complexity of adoption, which is a common barrier for businesses. Park Place Technologies provides a single-vendor solution for the whole process from procuring the hardware, conversion of the servers for liquid cooling, installation, maintenance, monitoring and management of the hardware and the cooling technology. "Our new Liquid Cooling offerings have the potential to have a significant impact on our customers' costs and carbon emissions, two of the key issues they face today," said Chris Carreiro, Chief Technology Officer, at Park Place Technologies. "Park Place Technologies is ideally positioned to help organisations cut their data centre operations costs, giving them the opportunity to re-invest in driving innovation across their businesses. The decision to invest in Immersion Cooling and Direct-to-Chip Cooling depends on various factors, including the specific requirements of the data center, budget constraints, the desired level of cooling efficiency, and infrastructure complexity. Park Place Technologies can work closely with customers to find the best solution for their business, and can guide them towards the best long-term strategy, while offering short-term results. This takes much of the complexity out of the process, which will enable more businesses to capitalise on this exciting new technology." See more stories here.

Network management is incredibly important for companies in the modern age.Monitoring, securing and maintaining computer networks is integral to ensuring the smooth operation of your network infrastructure, especially as the reliance on networks to communicate and deliver grow year-on-year. But how can you truly optimise your network? What's holding your digital performance back? And what are some of the biggest challenges that IT managers and COOs are facing globally?In this episode of the EM360 Podcast, Head of Content Matt Harris speaks to John Diamond, Senior Solutions Architect at Park Place Technologies, to discuss:The evolution of network management Optimising your network and the benefits of an efficient stackMost common issues - and their solutions

Park Place Technologies, the world's largest global data centre and networking optimisation firm, is building on Cork's status as a budding European tech hub by continuing to make notable strides within the local Cork community, since opening their new flagship 24,500 sq ft EMEA Support and Operation Centre in Blarney Business Park, in June last year. Ronan talks to Kieran Collins Senior Director, Global Support Centre Park Place Technologies. Kieran talks about his background, what Park Place Technologies, does sustainability, the pandemic, and their growth in Ireland. More about Park Place Technologies: Park Place's continued growth has seen them move offices regularly in Ireland since announcing their arrival in the City of Cork in November 2018, first at Lapps Quay. It is hoped that their new location in Blarney Business Park will accommodate the business growth and serve them well for years to come. Since the launch of Park Place's new EMEA Support and Operations Centre in June, the Blarney Business Park facility, has experienced a 15% growth in headcount as a result of proactive recruitment to help facilitate and accommodate business growth.  This headcount growth has seen recruitment take place across a wide range of business functions, including the addition of a new Customer Success Management (CSM) team, a linguistic customer support team who speak German to support our German customers, field engineers and a number of other managerial and senior roles.

Park Place Technologies' Kelly Greene has helped the company write its M&A playbook. From director of human resources to VP of Mergers and Acquisitions and now VP of Corporate Development, she's completed more than 20 deals for the company, including the recent acquisition of Park Place's largest competitor. She talks about how the M&A process has evolved over her seven years with the company, offers tips on post-deal integration, and shares how a team of stay-at-home moms has added speed and efficiency to the company's deals.

Data center maintenance requires an intricate balance of automation, integration, supply management, and equipment knowledge. Without an optimized approach, the risk of extended resolution times looms large. On this episode of IT Visionaries, we welcome Michael Cantor, CIO of Park Place Technologies for a discussion of how his company streamlines these processes to support an ever-growing slate of platforms and hardware, alongside some thoughts on the future of optimized data management. Tune in to learn:An overview of Park Place Technologies and its innovations in optimizing enterprise-class data center systems (1:45)The biggest challenges Park Place faces in maintaining and optimizing these systems (6:22)The origin and importance of “DMSO” to Park Place Technologies (14:45)How Park Place Technologies continues to support and optimize older hardware (19:40)IT Visionaries is powered by Salesforce Platform and Dreamforce. Did you know all the very best Dreamforce sessions are available free on salesforce.com/plus? We recommend watching the Platform and MuleSoft keynote to get the down-low on doing more with less and increasing efficiencies with automation.Mission.org is a media studio producing content for world-class clients. Learn more at mission.org.

When Andrew Gehrlein is asked about experiences that prepared him for a finance leadership role, one week from his 25-year career climb quickly comes to mind.   Back in 2008, Gehrlein was a controller with ERICO International Corp., a manufacturer of specialized electrical components engineered to better foster a building's safety. “Construction companies used us to ensure the safety and integrity of their buildings, and, as a result, we commanded premium margins in the manufacturing industry,” reports Gehrlein, who recalls that as the economic downturn began to grab headlines, he found himself sequestered in a conference room for at least a week with his CFO, poring over ERICO's different budgets. “The overall lesson for me was that when you have the data and understand the business, you can then apply it to whatever situation may face you,” remarks Gehrlein, who notes that during the sequestered week, the company's FP&A was deployed to execute and analyze alternative scenarios. “We ended up not having any layoffs within the business,” remembers Gehrlein, who adds that the experience also left him somewhat in awe of the depth of knowledge of the business that both the CFO and the CEO had brought to the analysis. While Gehrlein credits numbers and data with providing much of the strategic insight that he has gleaned during the course of his career, he underlines one particular piece of advice that his then-CEO personally delivered.   “He pulled me aside and said, ‘Andy, words matter!,'” comments Gehrlein, who says that the CEO told him that it was very important to be very specific when it came not only to choosing words but also to how the words were spoken.  According to Gerhlein, this leadership lesson applied to gatherings big and small in attendance as well as in importance. Says Gerhlein: “He would plot out exactly what message he wanted to deliver to the board and how to say it—and he would just always counsel us to in effect do the same thing.” –Jack Sweeney

Park Place Technologies, the world's largest global data centre and networking optimisation firm, has opened its long-awaited Support & Operations Centre at Blarney Business Park, Cork. This project is supported by the Irish Government through IDA Ireland. “I am delighted to welcome the official opening of the new Park Place Technologies facility in Blarney, a very positive development for Cork and for the broader region,” Taoiseach Micheál Martin said. “The opening of the new facility is a testament to the Park Place Technologies' continued commitment to Ireland and the growth and success of the company here. The Government will continue to work to support our thriving technology sector, and leading companies such as Park Place Technologies, as we build on the record 2.5 million people now in employment in Ireland and ensure continued opportunities in the future.” Park Place's new flagship facility consists of 24,500 square feet. The new facility 6km north of Cork's city centre, will accommodate Park Place's growth, allow employee expansion (projected to double by 2024), offer a landmark facility for clients, and provide a high-quality meeting space for prospects and channel partners. Work positions are filled with local talent, and recruitment will continue for highly skilled engineering and technology positions. These include multiple roles including Support Centre Representatives, Advanced Engineering Technical Support and Buyer Planners. Customer support at the facility is available in all European languages. Park Place has a long history of investment and philanthropy in Ireland and the wider EMEA region. Its STEM efforts have included partnerships with CoderDojo, a non-profit that teaches children fundamental aspects of computer coding; and a laptop donation programme, TechForGood, with I Wish, an Ireland-based non-profit committed to showcasing the power of STEM to teenage girls. Ian Shearer, Park Place Managing Director, EMEA & APAC, said, “Park Place Technologies opened its first office in Cork in 2018. Our growth, commitment to the people of Ireland, and investment in local Irish communities through our STEM philanthropy has been consistent, dedicated and a tremendous addition to Cork's tech presence. Ireland is a prime destination from which to serve our European and global customer base.” “Park Place represents a modest investment for Ireland, but Ireland represents a major piece of our global investment in customer and employee experience,” said Park Place President and CEO Chris Adams. “As Park Place gains more experience in nearly every region of the globe, it is clear to us that Ireland is a special strategic partner; and the people and business community of County Cork are truly world-class in their collaboration, tech skills and vision for the future. We offer tremendous gratitude to IDA Ireland, which has offered insight, guidance and access to resources that have been invaluable to our investment,” he added. Plans for Park Place Technologies' New Centre The new Park Place building in Blarney Business Park represents a direct investment in Ireland. Park Place plans to host business and local community events in the facility, so it's a premise that will benefit the wider community in County Cork in an interactive and accessible way. “Park Place does not want to be viewed as another U.S. business setting up shop for itself,” said Chris Adams. “We do things differently when we invest in a community, and we want to prove ourselves as a part of the lives of the people of County Cork.” Department Manager, Technology Division at IDA Ireland Anne-Marie Tierney Le-Roux said, “Congratulations to Park Place Technologies on the opening of its Support & Operations Centre in Blarney Business Park. Since first announcing its arrival to Ireland in 2018, Park Place Technologies has developed into an important member of the South West Region's established Tech cluster. I wish the team at Park Place Technologies every succ...

Nick Day is Vice President of Client Solutions for Roundtable Learning, an e-learning company based in Chagrin Falls, Ohio, that develops technology-enhanced training programs for a number of industries, including manufacturing, healthcare, business services, and retail. Prior to Roundtable, Nick worked as a sales executive and team lead manager for Park Place Technologies and as a senior corporate risk project manager for PNC. Nick earned his MBA and bachelor's degree in finance at John Carroll University.

In this episode, Park Place Technologies' Chief Information Security Officer John Parlee, interviews IDC's Christina Richmond on the latest strategies that organizations and their IT security teams need to be aware of, to battle the increasing threat of hackers.

Customer experience is the name of the game for technology vendors. And when you’re counting on partners to grow your business, partner experience and customer experience go hand in hand. Today’s guest is Jeff McCullough, Global Vice President of Channel Sales at Park Place Technologies, a leader in data center services. Jeff describes how to … Jeff McCullough: How Customer Experience Drives Partner Success Read More » The post Jeff McCullough: How Customer Experience Drives Partner Success first appeared on Channel Journeys.

Sarah talks with Jennifer Deutsch, CMO of Park Place Technologies, about the musts and must nots of marketing service.

This week we are delighted to welcome Jennifer Deutsch, Chief Marketing Officer, and Nicola Buckley, Executive Vice President, of Park Place Technologies, and Helen Bywater-Smith, our Ipsos Global Head of CX Service Design. Park Place empowers businesses to improve operational speed and maximise uptime across their digital infrastructures. Jennifer and Nicola talk to us about the secrets behind the organisation's 30 years of employee growth, technology innovation and company success. You won't be surprised to learn that a relentless focus on Customer Experience plays a major role! B2B CX-ers, we guarantee you will be quoting chunks from this podcast. For those who you who tuned into Matthias Kraus' episode last week (Ep. 7), about what makes for great CX measurement and management, this week you'll hear those factors brought to life. Thanks Jennifer and Nicola – and happy anniversary! We mention Ipsos' B2B CX Sessions, our series of roundtable discussions with CX practitioners and experts who work in B2B. Check out the latest reports. If you'd like to hear more from Helen, head to Ep. 3 (Season 3) for her ‘what, when and how' of CX Service Design. Find out more about Customer Experience, and Channel Performance: Mystery Shopping, Retail Performance and Retail and Consumer Intelligence at Ipsos, and read about our latest thinking.

Park Place Technologies President and CEO Chris Adams discusses his perspective on the market, and shares his sense of what’s likely to be on the minds of dealmakers through the balance of a year plagued by uncertainty.

The last few months have left Malaysian businesses to deal with unprecedented levels of tech disruption, resulting from an exponential increase in Internet usage and changes in the way we work and live. On the infrastructure end, it has revealed gaps in data centres’ business continuity planning. IT leaders have come to realise the new normal will require more than just preparations designed for isolated, short-term emergencies. We speak with Xavier Surentherathas, to find out how Park Place Technologies are using their tech to help out in the current situation.

Everyone has unique qualities and characteristics. It's what makes our wonderful world so diverse and exciting. But understanding how to harness your unique attributes and use them to propel you forward is what determines our success.Chris Adams is an expert at utilizing uniqueness to create a strong and diverse company culture.Chris is the President and Chief Executive Officer of Park Place Technologies, building one of the country's fastest-growing companies, with over 1,200 employees. He is also a Volunteer Teacher with Junior Achievement, and he sits on the board for United Way for Greater Cleveland and Friends of Breakthrough Schools.He forged his path to success by using his ADHD diagnosis as a tool for growth and connection. Diagnosed at a young age with what could have been viewed as a hindrance, he turned into a strength. Chris uses his unique capabilities to excel in his career and teaches others how to do the same.Chris took some time to share his life journey with us and how he transforms weaknesses into strengths.Listen to this episode and learn about:- Chris giving credit and thanks to his assistant, Stacy (3:07)- How Chris effectively manages busy days (7:22)- Chris' journey with ADHD (9:19)- The balance between happiness and weaknesses when creating company culture (14:42)- The importance of volunteer work (19:34)- How Chris sees himself growing (25:38)Links:- Connect with Chris on Linkedin - https://www.linkedin.com/in/christopher-adams-a73b31/- Park Place Technologies - https://www.parkplacetechnologies.com/

Nicola Buckley, EVP, Park Place Technologies, shares with Sarah three tactics that have enabled PPT to not only survive COVID-19 but thrive and grown during the crisis.

Today Marc was joined in the virtual studio by the Global VP of Channel Sales from Park Place Technologies; Jeff McCullough. They discuss the challenge clients are having, having had to front load their IT spend on unexpected equipment to facilitate home working and the impact this many have on longer term/larger infrastructure projects.

Curious how BMC's TrueSight platform can help companies reinvent AIOps? Listen to this great episode with guest Paul Mercina, Director of Product Management at Park Place Technologies as he shares how they are leveraging the full power of the BMC TrueSight AIOps platform to better run and reinvent their business.

In this episode of Savvy Business Leaders, host Bill Detwiler talks with sales strategist Jill Konrath, along with CMO Jennifer Deutsch and CIO Michael Cantor of Park Place Technologies. First, Konrath orients us to the changing landscape of sales relationships. She explains how access to information empowers salespeople to connect with and provide the greatest value to customers. Next, Deutsch and Cantor share how embracing sales enablement technologies brings new opportunities to advance their business goals. 

Schad Eidam, Global Facilities Manager of Park Place Technologies shares: How to be both sustainable and profitable in business The benefits of making technology last as long as possible Why the energy footprint of data centres is getting smaller How technology can help us take better care of the environment and save money Why honesty and transparency can drive your business forward

Creating the perfect marketing promise is one of the biggest goals for CMOs. But a marketing promise without a product to back it up will not succeed. On this episode of Renegade Thinkers Unite, Drew interviews Jennifer Deutsch, CMO of Park Place Technologies - a company that specializes in third-party data center maintenance. She shares her experiences in pairing the perfect marketing message with a brand-changing product and it's an episode you don't want to miss. Jennifer shares her expert opinion on how your team can identify the “aha moment” for your brand. She and Drew also discuss how sales leads are directly connected to marketing and the importance of simple marketing. Learn from Jennifer’s recent success with marketing promises by listening to this episode. Subscribe on Apple Podcasts - Stitcher- or Podsearch What You’ll Learn [1:12] Jennifer’s diverse experience brings a high level of expertise to this episode of Renegade Thinkers Unite [2:35] Jennifer’s Renegade Rapid Fire [12:02] How did Jennifer and her team come up with the idea of anticipating customer needs? [17:46] What percentage of leads are driven by marketing? [19:43] A new product launch delivers on your marketing promise [23:53] How marketing & PR is directly tied to Park Place’s global leads [26:24] Why simple is marketing is hard [28:07] The biggest lessons Jennifer learned while at Park Place Technologies A product MUST deliver on your marketing promise, or else it won’t succeed If your CEO says “we don't have a new product, but we need a new campaign" - consider finding a new company. Marketing without a deliverable promise isn’t really marketing, and it won’t make an impact on your customers. It’s the CMO’s job to find a position that supports a new product and then deliver on that marketing promise. A stellar new product and a foolproof marketing plan create a 1-2 punch that will fundamentally change perceptions about your brand. Anticipating your customer’s needs will allow you to crush your competition Jennifer and her team at Park Place Technologies have created the perfect tagline for their latest product and marketing releases, “Up-time is everything.” They recognized that for data centers and technology companies, “downtime” (where servers and technology aren't functional because of repairs or unplanned incident) directly equates to lost profit. Jennifer and her team decided to passionately pursue the idea of “up-time” and make it a new cornerstone for Park Place Technologies. That was their “aha brand moment.” On this episode of Renegade Thinkers Unite, Jennifer explains her process for internal and external rollout after identifying customer needs and creating a marketing campaign to support the product. They spent 1 month explaining the “why” and the inspiration behind the new campaign. This allowed internal audiences to buy into the new direction. Then, the global external rollout followed with digital and print marketing efforts. Combining these two rollout plans, just as Park Place Technologies did, will allow your company to see the greatest levels of success when delivering on a marketing promise. Simplicity in marketing key, but hard to master Effective marketing begins by simply understanding what makes your audience tick. Jennifer encourages CMOs to speak their customers’ language and identify their needs. After you’ve identified those puzzle pieces you can begin to craft messages that speak to those needs. Drew and Jennifer discuss why simple marketing is as valuable as gold, but why it’s so hard to perform in the right ways. Simplicity in the right places is genius, but simplicity in the wrong marketing places isn’t strong enough to make an impression on your customers. For their solutions on how to simplify your marketing while have it be backed up by a product, don’t miss this episode of Renegade Thinkers Unite. Connect With Jennifer: Jennifer’s webpage at Park Place Technologies Connect with Jennifer on LinkedIn Follow Park Place Technologies on Twitter Follow Park Place Technologies on Facebook Resources & People Mentioned Gartner events Dragon 360 digital marketing Connect with Drew http://renegade.com/ On LinkedIn On Twitter On Facebook On Instagram