The Friday Society

Katy Richardson is back and answers all of my burning questions about selling Neighborhood Barre to Extraordinary Brands, how long it took to form the deal, and how she's now in an even bigger role than she anticipated. I LOVE hearing Katy's approach to business and this is sure to inspire any business owner out there, whatever you're thought about selling, what your end goal is, or not! Resources mentioned: Oura partners with SteloFunction acquires EzraOthership website Contiuum Club website Katy's InstagramNeighborhood Barre on InstagramKaty on LinkedInDownload my app! It's a free marketing coach in your pocket. To keep up with me on instagram, follow me @alexagrowmybusinessTo learn more about The Friday Society Membership, click here To join my newsletter for free marketing advice, click hereTo view all of my free resources, click here!

In this episode, I dive into the power of guest passes and referral programs for small businesses. Learn why referrals are one of the most effective ways to grow your client base, increase loyalty, and create a sense of community. With referral programs generating 3-5 times higher conversion rates than other marketing channels, this strategy is both low-cost and highly effective.I share tips on how to set up a successful referral program, including:Bringing friends together for a deeper connection to your brandFocusing on the logistics and automating follow-upsThe importance of communication and personalization through tools like Marianatek and MomencePlus, hear real-life success stories from my clients who've used referrals and how it's effected my business. Tune in to learn how you can leverage guest passes and referral programs to boost your fitness business and create a thriving, connected community!Key TakeawaysJoin The Friday Society Membership to go deeper into this strategy and using it to grow your business! Download my app! It's a free marketing coach in your pocket. To keep up with me on instagram, follow me @alexagrowmybusinessTo learn more about The Friday Society Membership, click here To join my newsletter for free marketing advice, click hereTo view all of my free resources, click here!

Lindsay Arnold, the amazing Founder of The Movement Club, talks about her entrepreneurial journey, incorporating pregnancy into her business model, motherhood, and tips for success. She candidly shares her time with Dancing with the Stars, how she bootstrapped her now successful business, and her why new entrepreneurs should not give up on themselves. This is such a wonderful episode and a must listen!Check out the Movement Club HERE and check out her free trial!Follow Lindsey Arnold on Instagram.Download my app! It's a free marketing coach in your pocket. To keep up with me on instagram, follow me @alexagrowmybusinessTo learn more about The Friday Society Membership, click here To join my newsletter for free marketing advice, click hereTo view all of my free resources, click here!

What is a good marketing strategy? That comes down to 4 key things. In this episode, I discuss how to outline a great marketing strategy, what my clients are up to lately, and a fun announcement on how I'm planning to make social media more fun for business owners! To grab that marketing strategy training and template, click here! To join the membership + social media add-on, click here! Download my app! It's a free marketing coach in your pocket. To keep up with me on instagram, follow me @alexagrowmybusinessTo learn more about The Friday Society Membership, click here To join my newsletter for free marketing advice, click hereTo view all of my free resources, click here!

Hilary Hoffman, Founder of SotoMethod, joined me on the podcast! From her impressive background in finance to founding the most efficient workout method, SotoMethod, she is a thought-leader in the fitness industry. We discussed how her background in finance prepared her for owning a business, why giving away free classes isn't the best marketing strategy, launching SotoMethod, and how she is absolutely crushing it all while pregnant with twins!This episode is a must listen! Check out her incredible virtual workouts including a prenatal program here.Follow SotoMethod on Instagram here.Learn more about SotoMethod here.Download my app! It's a free marketing coach in your pocket. To keep up with me on instagram, follow me @alexagrowmybusinessTo learn more about The Friday Society Membership, click here To join my newsletter for free marketing advice, click hereTo view all of my free resources, click here!

Goli Soli is the incredible owner of Jetset Pilates SoHo. She just opened her new location in SoHo, New York a few weeks ago. It was so fun hearing about the experience of opening her NYC Pilates studio in real time! Goli and I discussed her journey in the fitness industry and her experience opening a studio in the competitive NYC market. We discussed the excitement, and challenges, of opening a studio, how she has embraced building a community with not only customers but neighbors, and the importance of hiring aligned talent. Clear communication and fostering a positive culture is not always easy in the fitness industry but Goli shares her insights into ensuring Jetset Pilates prioritizes both.I have personally visited Jetset Pilates and absolutely loved my experience! I hope you enjoy the episode!Follow Jet Set Pilates SoHo HEREThe Friday Society Membership Black Friday Sale Details - Sale starts Nov 29th! This is my only membership sale so take advantage of expert marketing consulting for almost $300 off the entire year!Download my app! It's a free marketing coach in your pocket. To keep up with me on instagram, follow me @alexagrowmybusinessTo learn more about The Friday Society Membership, click here To join my newsletter for free marketing advice, click hereTo view all of my free resources, click here!

What does it mean to "market how you consume"? This is the #1 reason I don't believe over-saturation exists. My top tips to ensure your content strategy continues to feel FUN and light you up are in this episode, plus answering audience Q+As: What does an ambassador program for small business look like? What are the biggest differences between growing an online business and growing a brick and mortar business? How do I tell my client what I offer without being salesly? To sign up for my email list and make sure you're notified of the Black Friday Sale, click here! Download my app! It's a free marketing coach in your pocket. To keep up with me on instagram, follow me @alexagrowmybusinessTo learn more about The Friday Society Membership, click here To join my newsletter for free marketing advice, click hereTo view all of my free resources, click here!

Marketing Strategy Made Simple - this episode is an overview of how to make sure your business is set up for success. This is a holistic view of organic marketing strategy. I go through everything from... - how to get new eyes on your brand - ways to ensure you're clearly communicating - numbers to keep track of to measure success & so much more. Save this episode to come back to every now and again! What I mention in the epsiode: Done for you welcome email templates Intro offer templates & text message scripts Know your numbers free courseDownload my app! It's a free marketing coach in your pocket. To keep up with me on instagram, follow me @alexagrowmybusinessTo learn more about The Friday Society Membership, click here To join my newsletter for free marketing advice, click hereTo view all of my free resources, click here!

I'll be doing these 3 things with my private clients this week to ensure they're set up for a super strong 2024 year-end, and would love for you to do them, too! Resources mentioned: To join the Friday Society Monthly Marketing Membership, click hereTo visit the Client Journey module, click here To watch the free course, Know Your Numbers, click hereDownload my app! It's a free marketing coach in your pocket. To keep up with me on instagram, follow me @alexagrowmybusinessTo learn more about The Friday Society Membership, click here To join my newsletter for free marketing advice, click hereTo view all of my free resources, click here!

Brittany Driscoll is the Co-Founder and CEO of Squeeze! We discuss her pivotal role in expanding Drybar before establishing Squeeze. Brittany built Drybar to over $100M in revenue and is now championing the massage therapy industry. In this episode we talk about the marketing and branding vision behind Squeeze and why she is excited to revamp the massage therapy industry. We talk about innovation through tech, community engagement, and long-term sustainability.Brittany truly is a powerhouse and you don't want to miss the episode with this incredible business leader! Follow Brittany Driscoll on Instagram HERE!Connect with Brittany Driscoll on Intro HERE!To keep up with me on instagram, follow me @alexagrowmybusinessTo learn more about The Friday Society Membership, click here To join my newsletter for free marketing advice, click hereTo view all of my free resources, click here!

There are SO many tech and marketing platforms for small businesses, and in this episode, I'm breaking down my favorites, and why I love them/use them. The best email marketing platform for small businesses: flodesk [use code FRIDAYSOCIETY]The best booking software for small businesses (solo): acuityThe best booking software for small businesses (group fitness): marianatek or momenceThe best payment software for small businesses: stripeThe best website design platform for small businesses (solo): ShowitThe best showit templates for small businesses (solo): Elizabeth McCravy (10% off with code FridaySociety), Tonic Site Shop (15% off with code FridaySociety), Christie EvensonTie it all together with Zapier (training video here)Maximize your SEO moduleDownload my small business marketing appTo keep up with me on instagram, follow me @alexagrowmybusinessTo learn more about The Friday Society Membership, click here To join my newsletter for free marketing advice, click hereTo view all of my free resources, click here!

The notorious Jenn Seracuse, Founder of Reform Lab and New York based Pilates instructor, joined me on the podcast! Jenn has been a Friday Society Member since the beginning and it's been incredible to watch her flourish into an exceptional business owner, mom, and Pilates instructor. Jenn has been featured in Today, Fox, Women's Health, SHAPE, Fitness!We discussed her journey on becoming a Pilates instructor, dealing with health setbacks, and going from an on-demand platform to a brick and mortar studio. She was super candid about motherhood and goals for her future.I cannot tell you how many people absolutely love Jenn. She's truly amazing in so many ways! I hope you enjoy the episode!Follow Jenn HERE!Check out Reform Lab HERE!To keep up with me on instagram, follow me @alexagrowmybusinessTo learn more about The Friday Society Membership, click here To join my newsletter for free marketing advice, click hereTo view all of my free resources, click here!

Hey Everyone!Adam Putterman, the Co-Founder of Ours Premarital Couples Therapy joined me on the podcast. Ours has been featured in The New York Times, People, and Brides Magazine. Couples therapy has traditionally been a hush-hush topic, however, more people are beginning to talk about its positive outcomes on relationships. Adam and I discussed normalizing couples therapy through community building and organic marketing strategies. We chatted about overcoming marketing challenges with a sensitive topic that isn't easily shared over social media, their story to starting a premarital couples therapy platform, affiliate relationships, and pivoting marketing strategies. If you have an online business this episode is for you! As someone who is an advocate for therapy I highly suggest listening to this one. Enjoy and share with a friend who may love this episode!Check out Ours HERE!To keep up with me on instagram, follow me @alexagrowmybusinessTo learn more about The Friday Society Membership, click here To join my newsletter for free marketing advice, click hereTo view all of my free resources, click here!

I'm going ALL IN on tough love around charging your worth as a small business today. Questions we cover in today's deep dive on small business pricing strategy: How often should I run discounts as a small business? Should I run a bring-a-friend promotion? How often should I increase my prices? What do I say in a price increase email? So much more. I want you guys to make more money because I KNOW what you're capable of when you do. I love you!! Resources mentioned: Free small business owner affirmation iPhone wallpapers Client Journey Map & WorkshopPrice Increase Bundle - member price here - I know who the members are :)To keep up with me on instagram, follow me @alexagrowmybusinessTo learn more about The Friday Society Membership, click here To join my newsletter for free marketing advice, click hereTo view all of my free resources, click here!

Hey team! Dropping a round up of the common traits I see my most successful clients having in common. For the business owners retreat waitlist, click HERE! For the messaging optimization training, click HERE! To keep up with me on instagram, follow me @alexagrowmybusinessTo learn more about The Friday Society Membership, click here To join my newsletter for free marketing advice, click hereTo view all of my free resources, click here!

To keep up with me on instagram, follow me @alexagrowmybusinessTo learn more about The Friday Society Membership, click here To join my newsletter for free marketing advice, click hereTo view all of my free resources, click here!

Truly cannot wait for you guys to listen to this episode today. We have Daryn Schwartz on the Friday Society Podcast, founder of The Space Between Yoga, and we talk about: Transitioning from a corporate career to yoga studio ownership How to maintain strong brand consistency while also allowing your team to thrive and be independentHow to get over your fear of sales and ways she's gotten comfortable with charging her studios worthHow her family was integral into her early days journey How to diversify your yoga business with retreats, YTT, and moreHow to engage in thoughtful and impactful partnershipsSend her a message when you're done listening!!& shoutout to Christie Evenson - check her out for web design! To keep up with me on instagram, follow me @alexagrowmybusinessTo learn more about The Friday Society Membership, click here To join my newsletter for free marketing advice, click hereTo view all of my free resources, click here!

In today's episode, I hosted Sarah Weiss, the Founder of On Brand by Sarah.  Sarah is an expert Instagram & TikTok content creator and social media business mentor. She uses her expertise in video marketing to grow her following and spread her message through fun and engaging humor. We discussed the power of diverse content on social platforms, simplifying calls to action, leveraging automation services for engagement, and monetizing Instagram stories. She discusses how to turn one piece of content into several use cases across several social platforms, a blog, and a newsletter. She taught me so much in such a short time and I can't wait for you to listen. I hope you enjoy!Follow Sarah Weiss HERE!To keep up with me on instagram, follow me @alexagrowmybusinessTo learn more about The Friday Society Membership, click here To join my newsletter for free marketing advice, click hereTo view all of my free resources, click here!

Today, I spoke with Lana Powers, Founder and PR expert of Powers PR.  We were joined by her Vice President and amazing side kick and, Alex Wollman.  Lana and Alex discussed their incredible journey into launching Powers PR and their syncronous vibe that they have between them.We dove into brand storytelling, social media marketing, and why a curated brand vision is foundational for success. Listen to the full episode to gain tips and tricks for engaging your community and nailing client engagement. Visit Powers PR website HERE! Follow Powers PR on Instagram HERE!To keep up with me on instagram, follow me @alexagrowmybusinessTo learn more about The Friday Society Membership, click here To join my newsletter for free marketing advice, click hereTo view all of my free resources, click here!

TEAM! This episode talks all about growing and scaling a membership in your business, including: - the logistics of running a membership - how to build a community within your membership- where a membership fits in to your pricing structureThe communications bootcamp info can be found HERE! To keep up with me on instagram, follow me @alexagrowmybusinessTo learn more about The Friday Society Membership, click here To join my newsletter for free marketing advice, click hereTo view all of my free resources, click here!

Today, the lovely Alessia Scauzillo joined me on the podcast. Alessia is an amazing fitness entrepreneur who founded A Sculpt Body which has been featured on various publications for good reason. She's known for her low-impact home workouts via her platform, A Sculpt Body, which you can find HERE. We discussed how to build brand partnerships that are profitable and long-term relationships. Also, her journey to becoming a dynamic entrepreneur and how to build an engaged online community. Follow Alessia HERE.Don't forget to check out the Rob Dyrdek episode I mentioned that aired on The Skinny Confidential podcast! Listen HERE!To keep up with me on instagram, follow me @alexagrowmybusinessTo learn more about The Friday Society Membership, click here To join my newsletter for free marketing advice, click hereTo view all of my free resources, click here!

Have you ever wondered why Spotify Wrapped is so successful? What about the personalization of a company like Oura? There's a reason why we love to take Personality tests so much, and why personality testing is a $500 million industry, with an annual growth rate estimated at 10% to 15%. In this episode, I go into the success of personalization, and how to apply this type of segmentation into your business. Resources mentioned: Harvard Business Review Article TryInteract - Quiz Builder FloDesk - for email marketing & segmentation Client Journey Module on The Friday Society MembershipTo keep up with me on instagram, follow me @alexagrowmybusinessTo learn more about The Friday Society Membership, click here To join my newsletter for free marketing advice, click hereTo view all of my free resources, click here!

Hey everyone! This episode was such a blast to record - Hannah Rose is truly an amazing resource, and we talked about so much from business building to how to market as your whole self to how to get waitlisted classes. I loved her and can't wait for you to listen! Here is what we discussed;Being multi-passionate and how to make that work for your businessSocial media strategyConfidence by way of repetitionTips for magical connectionsSoftware system must-have'sI really hope you enjoy and please let me know how you liked this one!Keep up with Hannah Rose on Instagram or check out her website for Instructor Magic here! & shoutout Ashley from Onyx!! To keep up with me on instagram, follow me @alexagrowmybusinessTo learn more about The Friday Society Membership, click here To join my newsletter for free marketing advice, click hereTo view all of my free resources, click here!

Hi friends!! Here's a short and sweet episode to help you get out of the fits and starts of your marketing, and start getting more consistent with SHOWING your client what it's like to work with you. Here are the 2023 reflection worksheets I referenced! To keep up with me on instagram, follow me @alexagrowmybusinessTo learn more about The Friday Society Membership, click here To join my newsletter for free marketing advice, click hereTo view all of my free resources, click here!

Hey everyone!I had such a great time connecting with Claire Sparrow. Claire is an international best selling author of Hope for your Pelvic Floor, a second generation pilates teacher, podcast host, mother, and so much more!We discussed:What is the pelvic floor and how it's connected to your diaphragm;Why pelvic floor health is important for all women not just for pregnancy;Myths about pelvic floor health;How she built her business to help women all over the world.This is such an important topic for all women! I really hope you enjoy!Follow Claire Sparrow on InstagramPurchase Hope for your Pelvic FloorJoin Claire's membershipTo keep up with me on instagram, follow me @foreverfriday.coTo learn more about my amazing community of small business owners, click here To join my newsletter for events, upcoming launches, and more, click hereTo get 50% off a FloDesk subscription (what I use for beautiful emails), click here

Hi friends! A quick explanation into what's to come for The Friday Society Membership in 2024

Hey team! We're back with a solo that I've wanted to do for a while, and this is on small business discounts, promotions, sales, and pricing consistency. I've gotten a few requests for episodes that fit under this umbrella, so buckle up! The Black Friday article I cited was HERE! Enjoy! To keep up with me on instagram, follow me @foreverfriday.coTo learn more about my amazing community of small business owners, click here To join my newsletter for events, upcoming launches, and more, click hereTo get 50% off a FloDesk subscription (what I use for beautiful emails), click here

Hey everyone!This podcast was so fun, and a first, because I got to speak with 3 incredible founders of the beauty brand, Wildling.  Wildling is a non-toxic. cruelty-free, and clean brand focusing on skin health and natural aging. This was so fun because we not only talked business but we also dove into beauty and wellness. We covered;The history of gua sha and the amazing skin benefits;The science behind gua sha and why it's a great alternative to injections;Start-up growing pains including sourcing and supply chain issues;Advice on starting a business and how to manage operations when it takes off (fast)!Wildling was so kind to offer 10% off your purchase with the code FridaySociety. I definitely recommend taking advantage of this offer!This one was fun and I learned so much! I hope you enjoy!To keep up with me on instagram, follow me @foreverfriday.coTo learn more about my amazing community of small business owners, click here To join my newsletter for events, upcoming launches, and more, click hereTo get 50% off a FloDesk subscription (what I use for beautiful emails), click here

Hey team!! In this episode I'm breaking down all of the reports that you need to know as a business owner, and why. To get the reporting document that you can customize to fit your own business, head to foreverfriday.co/reports !Resources mentioned: Revenue Stream WorkbookTo keep up with me on instagram, follow me @foreverfriday.coTo learn more about my amazing community of small business owners, click here To join my newsletter for events, upcoming launches, and more, click hereTo get 50% off a FloDesk subscription (what I use for beautiful emails), click here

Welcome back everyone! Cory Sterling is the fearless founder of Conscious Counsel which specializes in offering legal services to the health and wellness industry. Making sure your business is legally protected is so important so you don't want to miss this one! We covered;Different types of legal agreements and the importance of hiring a lawyer to ensure your documents are set up appropriately from the startLiability waivers and why they need to be specific to all facets of your businessSuggestions for trademarks So much more!Definitely check Cory out and you can even purchase legal bundles from his firm! Enjoy!!To keep up with me on instagram, follow me @foreverfriday.coTo learn more about my amazing community of small business owners, click here To join my newsletter for events, upcoming launches, and more, click hereTo get 50% off a FloDesk subscription (what I use for beautiful emails), click here

Hi guys! I've got an awesome episode for you today with Katy Richardson, founder of Neighborhood Barre! Neighborhood Barre has over 25 franchise locations nation-wide, and we talk all about: Franchising a boutique fitness studioHer founder journey of owning a successful Barre chainHow she sets her franchise owners up for successand so much more! Katy is whip smart and I was thrilled to have her on the show. To keep up with me on instagram, follow me @foreverfriday.coTo learn more about my amazing community of small business owners, click here To join my newsletter for events, upcoming launches, and more, click hereTo get 50% off a FloDesk subscription (what I use for beautiful emails), click here

Hey team!! Today I'm sharing the 5 biggest lessons I've learned over the last 5 years in business. I hope you enjoy!! To submit a question for an ask me anything episode, head HERE! To check out my DIY course, Five Weeks to Waitlisted, mentioned, go HERE! To keep up with me on instagram, follow me @foreverfriday.coTo learn more about my amazing community of small business owners, click here To join my newsletter for events, upcoming launches, and more, click hereTo get 50% off a FloDesk subscription (what I use for beautiful emails), click here

Welcome back everyone! I was so honored to have Erin Claire Jones join me on The Friday Society Podcast this week! Before you hit play, I recommend pulling up your human design type right here! Erin is graciously offering all Friday Society listeners 10% off their blueprint book, which you can purchase here! Use code FRIDAYSOCIETY. We cover: Each human design type and how your type impacts the way you run your business How she got started and created a thriving business from a passion So much more more Enjoy! To keep up with me on instagram, follow me @foreverfriday.coTo learn more about my amazing community of small business owners, click here To join my newsletter for events, upcoming launches, and more, click hereTo get 50% off a FloDesk subscription (what I use for beautiful emails), click here

Hey team!! This is a juicy ask me anything and was one of my fav to record! We cover: 1. How should I segment my email audience? 2. What are some best practices for sending emails?3. What's a good open rate? What's a good click through rate? What's a good unsubscribe rate?4. What types of lead magnets work best? 5. How many emails should be in a sequence for a product launch? 6. When should I change the offer in my emails? For all free resources, head to foreverfriday.co/resources! To join the membership, click here (and to see what I was talking about!)To keep up with me on instagram, follow me @foreverfriday.coTo learn more about my amazing community of small business owners, click here To join my newsletter for events, upcoming launches, and more, click hereTo get 50% off a FloDesk subscription (what I use for beautiful emails), click here

Hi guys! Back for another ask me anything episode - the four questions I answer today are: 1. If I'm just starting to look at my systems & marketing strategy, where should I start? 2. Do I have too many pricing options? 3. How often should I raise prices? 4. Should I grandfather clients into my prices? To keep up with me on instagram, follow me @foreverfriday.coTo learn more about my amazing community of small business owners, click here To join my newsletter for events, upcoming launches, and more, click hereTo get 50% off a FloDesk subscription (what I use for beautiful emails), click here

Hi guys! Back with another AMA, and today we're covering all things THREADS, the new social media platform from Instagram, and creative ways to engage those on your list & followers that haven't purchased from you yet. Enjoy! To keep up with me on instagram, follow me @foreverfriday.coTo learn more about my amazing community of small business owners, click here To join my newsletter for events, upcoming launches, and more, click here

Hi guys!! Back with another AMA -- as always, please submit questions to foreverfriday.co/ama! This week, answering, 1. When should I start a membership? 2. Will starting a membership confuse my audience? 3. Am I too small of a business for marketing? 4. When should I start marketing? To keep up with me on instagram, follow me @foreverfriday.coTo learn more about my amazing community of small business owners, click here To join my newsletter for events, upcoming launches, and more, click here

Hi guys! We're back for a second ask me anything episode! Today we cover:The basics of SEO My take on capping a membership/ what to do if you have more than enough interestThe best ways to communicate with your new, intro, and lapsed clientsSubmit your questions for next week HERE! To keep up with me on instagram, follow me @foreverfriday.coTo learn more about my amazing community of small business owners, click here To join my newsletter for events, upcoming launches, and more, click here

Eoin Finn, founder of Blissology, is BACK for part two to talk all things nervous system! We talk about:Why nervous system restoration and maintenance is so essential to build our lives aroundHow we NEED all three elements of energy, grit, and restA little bit of the science behind what's happening to our hormones when our nervous system is out of whack And of course, so much more! To keep up with me on instagram, follow me @foreverfriday.coTo learn more about my amazing community of small business owners, click here To join my newsletter for events, upcoming launches, and more, click here

Hi guys! Starting today, I'll be uploading TWO episodes each week. Mondays will be Marketing Mondays with Alexa, and Fridays will be our guest episodes! Today we're covering: 1. Where do I start with automations? (the Client Journey webinar I mentioned can be found inside The Friday Society Membership!)2. How do I start a client appreciation program? 3. How do I market that I'm opening up 1:1 sessions? 4. How much time should I be spending on marketing? Head to foreverfriday.co/AMA to drop a topic or question! To keep up with me on instagram, follow me @foreverfriday.coTo learn more about my amazing community of small business owners, click here To join my newsletter for events, upcoming launches, and more, click here

A must listen!!! I was so thrilled to have Lesley Logan back on the show (her first episode can be found HERE) and we get into so much good stuff. It's a must listen for everyone in business -- not just Pilates owners! We get into: The many different streams of Pilates — classical Pilates, contemporary, megaformer… where to begin Abundance mindset — how to tell someone you might not be the instructor for them If you're accepting payments in a few different places to save money Working out and fertility and the patriarchy

WOW. I had no idea how much I needed this episode — Founder of @blissology - Eoin Finn - has been regarded by Oprah, Yoga Journal, Lululemon (where we met) and so many others as one of the absolute best yoga teachers of our time, and for good reason. We sat down and talked about why yoga has been in a decline, how we've been forgetting the main reason we're all in the room, charging for yoga, embodiment vs. embrainment and so much more. This episode changed me for the better and I'm so grateful, I hope you love it. To keep up with me on instagram, follow me @foreverfriday.coTo learn more about my amazing community of small business owners, click here To join my newsletter for events, upcoming launches, and more, click here

Hey y'all! We're back for April's Marketing Must Dos! As mentioned, you can find all of the past marketing must do posts HERE on the blog. Enjoy!To keep up with me on instagram, follow me @foreverfriday.coTo learn more about my amazing community of small business owners, click here To join my newsletter for events, upcoming launches, and more, click here

In this episode, we go deep into how to create sales copy on social media and in your sales emails that feel exciting, good, and NOT cringey! We've all been there, and it's time we talk about it. In this episode we cover: Copy is your greatest sales personAll the times we've have been really excited about buying something — that's an exchange of excitement, and people feel that way about US!Remember a time you were really stoked to buy something and reflect on thatThe difference between the sales funnel and the buyers journeyEarn your right to pitch your productDon't be afraid to talk about client objectionsWhat is the cost of them NOT doing your thing?Consider your money-back guarantee and putting those right near the CTAFuture frame for your client “a year from now…”Always have a theme for an email if you can Find Megan here! Website: megansmyth.comInstagram: @copbymegFree Market Research Cheat SheetTo keep up with me on instagram, follow me @foreverfriday.coTo learn more about my amazing community of small business owners, click here To join my newsletter for events, upcoming launches, and more, click here

Resources from the episode: 2022 analysis workbookEpisode 10 with Gabby Cohen Nurture Sequence podcast episodeNurture sequence visual representation Full blog postTo keep up with me on instagram, follow me @foreverfriday.coTo learn more about my amazing community of small business owners, click here To join my newsletter for events, upcoming launches, and more, click here

WOW this one is PACKED. We get into...The breakdown of a great class How much autonomy do you give your instructors vs. how much of a formula should you follow (from a branding perspective)? How to protect your business from a rockstar instructor or pillar leavingand so much more. To hear my episode on The Fitness Career Master Podcast and check out their show, click here! To learn more about Fitness Career Master, click hereTo learn more about Shay's work, click hereEnjoy!!To keep up with me on instagram, follow me @foreverfriday.coTo learn more about my amazing community of small business owners, click here To join my newsletter for events, upcoming launches, and more, click here

Hey everyone! We've got such a great episode centered all around core values & instructor development. Noël's story is just amazing -- and the companies she's worked for has informed her hospitality strategy that is world class. We get into: Being a part of Soulcycle's initial training groups and not getting a teaching job “There's a very big difference between being able to teach a good class, and teaching your instructors to do the same” How her past experience working for the top hospitality brands, like Jean-Georges, informed her approach to hospitality When you hire someone, questions to ask yourself about their performanceWhat to do if you think you haven't done a great job at developing your instructors up to this point Keep up with Noel here! To keep up with me on instagram, follow me @foreverfriday.coTo learn more about my amazing community of small business owners, click here To join my newsletter for events, upcoming launches, and more, click here

Hi everyone!!! Happy New Year! I hope that your January is off to a great start, and that you're feeling both excited for the new year, and grounded in your foundations. It's never too late to do a deep analysis onto your 2022 year, so if you missed it, you can grab my year end analysis workbook right here. As always, here are our monthly must dos to continue to grow your business in a fun & sustainable way. Read the full post on the blog HERE!To keep up with me on instagram, follow me @foreverfriday.coTo learn more about my amazing community of small business owners, click here To join my newsletter for events, upcoming launches, and more, click here

Wow do we get INTO it in this episode -- you're going to want to take notes for this one. We get into so many small business financial tips, the top questions to ask to optimize your small business finance, and tips on how to prepare your small business for a recession. To get Lauren's guide to trash expenses you don't need, click here To get Lauren's guide for creating a high ticket offer, click hereTo keep up with me on instagram, follow me @foreverfriday.coTo learn more about my amazing community of small business owners, click here To join my newsletter for events, upcoming launches, and more, click here

Hey everyone!! Super excited to bring you this short but majorly packed episode with Rachel Apfel Glass, CEO and Founder of Glosslab! Rachel and I got to talk all about her story from beginning to present on pre-research, opening, and growing Glosslab to the 20+ and 20 coming) location nationwide nail care chain. Here's just a short list of what we get into: Disrupting an industry and creating a chain when there wasn't one beforeTaking an industry that is well known for mistreating workers and focusing on a great employee experience Organically working with influencers (shoutout Sweats & the City and catch their episode here)Opening two studios at once, and how she was able to balance that Acquisition — how they get new members through grassroots efforts, local partnerships, and moreClient Retention — creating a great member experience for the long term and techniques to do that Don't forget to tag me @foreverfriday.co and Glosslab @glosslab for your next manicure!! Enjoy! To keep up with me on instagram, follow me @foreverfriday.coTo learn more about my amazing community of small business owners, click here To join my newsletter for events, upcoming launches, and more, click here

If you don't know Aly yet, prepare to fall in love with her story and evolution! In this episode, we chat aboutThe fun story around how she actually started teaching fitnessHow fitness has shifted from being a die-hard at one studio, to clients being fans of multi-modality workouts Adding new revenue streams and preparing for your future The power of sound healing and her new business To keep up with Aly on Instagram, click here Sign up for her badass newsletter here To sign up for her sound healing membership, click here To keep up with me on instagram, follow me @foreverfriday.coTo learn more about my amazing community of small business owners, click here To join my newsletter for events, upcoming launches, and more, click here