Podcast appearances and mentions of ryan schwartz

My guest is Ryan Schwartz, Ryan is a life-long storyteller with a passion for products that enrich the lives of consumers. Previously, Ryan brought his collaborative spirit to film production as a writer/producer/director and lead a full-service interactive marketing agency specializing in web designs, branded creative content, viral marketing, and print/marketing collateral. Today, Ryan brings his voice and passion to RYCA's mission to improve lives through better oral care. Leading with gratitude and heart, Ryan has assembled a world class team at RYCA because he knows great people can make great things. Social and Website: LinkedIn: https://www.linkedin.com/in/ryan-schwartz-9754565/ Website: https://encompassbrush.com/ Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights: Facebook: https://www.facebook.com/digitalnicheagency Linkedin: https://www.linkedin.com/company/digitalnicheagency Instagram: DNA - Digital Niche Agency @digitalnicheagency Twitter: https://twitter.com/DNAgency_CA YouTube: https://www.youtube.com/@DigitalNicheAgency  

Creating an excellent therapist profile is more than just credentials.It's about fostering one that truly resonates with clients in the hopes of building trust and meaningful connections.In this episode, CEO of Mental Health Match, Ryan Schwartz joins host Michael Fulwiler to share his insights on crafting therapist profiles that instill hope and foster genuine client relationships.Ryan discusses the importance of using warm, relatable language, avoiding clinical jargon, and the role of an inviting headshot. He also touches on seasonal trends in client needs and the value of regularly updating profiles. Learn how to build trust and attract the right clients with a well-crafted profile.In the conversation, they discuss:The importance of a collaborative tone in developing a therapist profile that invites clients into a partnership rather than focusing solely on the therapist's qualifications.Defining a clear niche in your profile helps attract the right clients while also reflecting the populations you work with best, improving overall client satisfaction.How profiles that focus on hope and positive outcomes are more effective in drawing in clients who seek change rather than emphasizing struggles and problems alone.Resources: Your guide for a great headshot:  https://mentalhealthmatch.com/articles/for-therapists/the-mhm-guide-to-a-great-photo Use promo code heard30 for 30% off three months of Mental Health Match: https://mentalhealthmatch.com/therapist/register/heard30 Connect with the guest:Ryan Schwartz on LinkedIn: https://www.linkedin.com/in/mentalhealthmatch/Check out Mental Health Match: https://mentalhealthmatch.com/Follow Mental Health Match on Instagram: https://www.instagram.com/mentalhealthmatch/Connect with Michael and Heard:Michael's LinkedIn: https://www.linkedin.com/in/michaelfulwiler/Newsletter: https://www.joinheard.com/newsletter Book a free consult: https://www.joinheard.com/welcome-form Jump into the conversation:(00:00) Introduction to Heard Business School with guest Ryan Schwartz(01:34) What clients are truly seeking when searching for a therapist(03:24) Trends in client needs, including trauma and seasonal variations(05:49) Why summer can impact therapy demand and what to expect(07:16) The essentials of an effective therapist profile(08:38) Crafting language of connection using "we" and "together"(09:49) The importance of eye contact and warmth in headshots(13:59) The impact of using "you" language to foster hope(15:45) How emotions drive the decision to choose a therapist(16:43) Why therapists often feel hesitant about marketing themselves(19:24) Using words of hope and possibility in therapist profiles(21:23) Avoiding clinical jargon by using everyday, relatable language(23:36) The value of defining a niche to attract the right clients(26:25) Tips for updating profiles regularly to reflect seasonal trends(29:01) Managing full practices and waitlists effectively(32:32) Personalized responses to client inquiries that build trust(34:01) Updates at Mental Health Match to enhance the client experience(39:46) The ongoing mission of Mental Health Match to connect clients and therapistsThis episode is to be used for informational purposes only and does not constitute legal, business, or tax advice. Each person should consult their own attorney, business advisor, or tax advisor with respect to matters referenced in this episode.

This month is Mental Health Month and we are revisiting conversations with mental health advocates to raise awareness and reduce the stigma surrounding mental wellness. In this episode, we revisit our conversation with Ryan Schwartz, the founder of Mental Health Match. Ryan founded ⁠Mental Health Match⁠ which helps to pair patients with the therapists that are right for them. He personally understands the importance of therapy after the sudden loss of his mother in 2013. Prior to Mental Health Match, Ryan was a strategic communications consultant for nonprofit organizations which is an experience he still draws on in his current role. We discuss the importance of mental health and finding the right therapist with Ryan, as well as his own personal journey in his life and career. The original show notes for this episode can be found ⁠HERE⁠.

In this episode, Patrick Casale and Ryan Schwartz dive deep into marketing strategies and imposter syndrome in private practice, highlighting the importance of therapists separating their self-worth from business outcomes and using relatable, hopeful, and authentic language in their marketing materials to attract and connect with clients. They emphasize the need for therapists to showcase their personalities, understand clients' experiences, and create a sense of hope and connection in their profiles to foster meaningful client relationships and successful private practices. Here are the top 3 key takeaways: 1️⃣ Authenticity is Key: Therapists should focus on their training and ability to help clients feel hopeful and connected in their marketing materials. Crafting relatable, real-life profiles is a powerful way to attract and retain clients. 2️⃣ Language Matters: Using non-diagnostic terms and everyday language can help therapists better connect with potential clients. Embracing relatable examples and metaphors can bridge the gap and create an immediate sense of relationship. 3️⃣ Overcoming Imposter Syndrome: Recognizing the overwhelming aspects of starting a private practice, including imposter syndrome, and pivoting profiles to focus on hopefulness and supporting the right clients can lead to greater success and client engagement. –––––––––––––––––––––––––––––––––––––––––––––––––––––––––

Unleash your therapist directory profile power! Today we get to sit down with Ryan Schwartz, the mastermind behind Mental Health Match. Ryan's passion for supporting independent therapists was the driving force behind creating his groundbreaking modern therapist directory. Throughout our conversation, he explains how to craft an engaging and effective therapist profile. Want expert insights into converting directory browsers into clients? You'll get that and more in this can't-miss episode! Guest Bio: Ryan Schwartz believes that therapists can heal our world, but only if they feel supported, connected, and able to thrive. That's why he created a modern therapist directory that helps therapists grow their practice with the clients they love to work with. Prior to founding Mental Health Match, he was a communications strategist who used words and stories to bring people together and create social change. Ryan is also a co-founder of TherapistsDAO, a therapist community building the first large-scale clinic completely owned, governed, and designed by therapists. Ryan and his husband live in Portland, Oregon. Mental Health Match is a therapist directory that knows the therapeutic relationship starts with your online presence - before a client even contacts you. Their smart matching technology makes sure you hear from only the clients who are a fit for your practice. And referrals come with insightful information about the client, their presenting issues, and what they seek in a therapist. With over 50,000 clients coming every month, Mental Health Match is a great way to find the therapists you want. That's why a recent survey by VeryWellMind found that 91% of therapists would recommend Mental Health Match to their colleagues. And now, you can try Mental Health Match for free for 90 days - just use referral code PPPro when you sign up. https://mentalhealthmatch.com info@mentalhealthmatch.com Instagram: https://www.instagram.com/mentalhealthmatch/ In this Episode: The truth about therapist directory ranking Creating a therapist directory profile that attracts new clients Considering the message your headshot sends Using your profile to communicate with potential clients effectively Crafting effective profile content The importance of finding your niche Highlights: (3:14) - Three tips for creating a therapist directory profile that converts viewers into clients (10:42) - The key elements of effective headshots and profile videos (18:32) - Tips for crafting compelling profile content (22:02) - The importance of establishing your niche (27:03) - Recap of the main components that make up an engaging therapist profile (31:54) - Kelley answers a listener's question about AI's impact on the therapy field References: ChatGPT → https://chat.openai.com Get 2 months FREE with Simple Practice → https://partners.simplepractice.com/tppp Ask Kelley Anything → (805) 243-8241 This podcast is produced and managed by Jenga Creative → jengacreative.com

In this episode our host Adam DeGraide interview Ryan Schwartz from the Mental Health Match. Ryan took the idea of dating sites and turned it into matching people to the right therapist for them. Very interesting interview. A special thank you to our corporate sponsors https://automatemysocial.com and https://anthemsoftware.com David Vs Goliath Podcast features some of the top small business CEO's stories of how they where able to leverage technology or other secrets to not only compete with their big competitors but actually win! In this fun and entertaining format your host Adam DeGraide will keep it interesting, educational and practical. This is a must view podcast for any existing or aspiring entrepreneur who has the desire to FIND, SERVE & KEEP more customers….PROFITABLY. --- Send in a voice message: https://podcasters.spotify.com/pod/show/david-vs-goliath/message

In this episode our host Adam DeGraide interview Ryan Schwartz from the Mental Health Match. Ryan took the idea of dating sites and turned it into matching people to the right therapist for them. Very interesting interview. A special thank you to our corporate sponsors https://automatemysocial.com and https://anthemsoftware.com David Vs Goliath Podcast features some of the top small business CEO's stories of how they where able to leverage technology or other secrets to not only compete with their big competitors but actually win! In this fun and entertaining format your host Adam DeGraide will keep it interesting, educational and practical. This is a must view podcast for any existing or aspiring entrepreneur who has the desire to FIND, SERVE & KEEP more customers….PROFITABLY. --- Send in a voice message: https://podcasters.spotify.com/pod/show/david-vs-goliath/message

Our guest: Ryan Schwartz, CEO of Mental Health MatchIn this episode we discuss:  Schwartz's background  What differentiates Mental Health Match from other platforms in the space?  Upcoming milestones for Mental Health Match What's next for Mental Health Match?  Sponsored by: CM&F Group (www.cmfgroup.com)To learn more about Mental Health Match please use the links below:- Website - LinkedInAlso, be sure to follow Slice of Healthcare on our social channels:- Website - Facebook - LinkedIn - Twitter - YouTube - Newsletter

Ryan Schwartz is the founder of Mental Health Match, the easiest way to find a therapist. Ryan believes in the power of therapy, which he learned while grieving the sudden loss of his mother. Prior to Mental Health Match, Ryan was a strategic communications consultant for nonprofit organizations.   Love to get acquainted with you, The SuccessGrid Nation, book a zoom call here and let's chat: https://successgrid.net/freecall   For top tips and more resources pls go here for show notes: https://successgrid.net/sg136/   “If you love this show, please leave a review. Go to https://ratethispodcast.com/successgrid

In this episode, Ryan Schwartz, the founder of Mental Health Match, joins the show. First, we discuss the client-therapist relationship and how it starts before your therapy sessions. He explains why therapists must ensure their online profiles are putting their best foot forward. Ryan dives into the problems with insurance provider directories and how they are often misleading. Tune in as we chat all about Mental Health Match and how it is designed to facilitate a feeling of fit before a new client even contacts you. Resources Mentioned In This Episode: Use the promo code "GORDON" to get 2 months of Therapy Notes free Join The PsychCraft Network Today! GWS for Therapists Course Contributor Application Try Mental Health Match For FREE! Use Code “PRACTICE” Focus Group For Small Group Practice Owners  Email Ryan: info@mentalhealthmatch.com Ryan on LinkedIn Mental Health Match on Instagram Mental Health Match on Facebook

Ryan and I dove deep into often hilarious tales of his unique creative journey and the magic of trusting your instincts as an artist. This was a great conversation with a truly cool and intelligent purveyor of the craft.    

Whats good everyone!  On this episode of the Self Care U Podcast we are excited to sit down with founder of Mental Health Match, Ryan Schwartz.  We had an awesome and open conversation about mental health, some of the stigmas around the topic and therapy. Ryan has dedicated his life to help others connect with a therapist as easy as possible.  Hope you enjoy the episode!    Guest: Ryan Schwartz, CEO Mental Health Match Mental Health Match - https://mentalhealthmatch.com/ Instagram - @mentalhealthmatch   Episode Presented By:  Own Your Trauma. Mariah Cannon www.ownyourtrauma.biz Instagram - @own_your_trauma   Contact Us:  Email - selfcareupodcast@gmail.com www.selfcareu.net Instagram - @selfcareu_levelup      

On Saving America 207, I'm chatting with Ryan Schwartz of Mental Health Match about the mental health crisis in America and how his company is working to make therapy more accessible. Thanks for joining me for this episode! I'm a Houston- based attorney, run an HR Consulting company called Claremont Management Group, and am a tenured professor at the University of St. Thomas. I've also written several non-fiction political commentary books: Bad Deal for America (2022) explores the Vegas-style corruption running rampant in Washington DC, while The Decline of America: 100 Years of Leadership Failures (2018) analyzes – and grades – the leadership qualities of the past 100 years of U.S. presidents. You can find my books on Amazon, and me on social media (Twitter @DSchein1, LinkedIn @DavidSchein, Facebook @AuthorDavidSchein, YouTube @AuthorDavidSchein). I'd love to hear from you! As always, the opinions expressed in this podcast are mine and my guests' and not the opinions of my university, my company, or the businesses with which I am connected.

Today, we have a spark in our lives episode with an amazing guest, Ryan Schwartz, the founder of Mental Health Match. Ryan founded Mental Health Match which helps to pair patients with the therapists that are right for them. He personally understands the importance of therapy after the sudden loss of his mother in 2013. Prior to Mental Health Match, Ryan was a strategic communications consultant for nonprofit organizations which is an experience he still draws on in his current role. We discuss the importance of mental health and finding the right therapist with Ryan, as well as his own personal journey in his life and career. The show notes for this episode can be found HERE. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

In this episode, T&F's senior copywriter, Ryan Schwartz walks us through how to Create An Automated Referral Network.Get your copy of Freelance to Business Owner Today: www.trafficandfunnels.com/businessGot a topic you'd love to hear more about or get further insight on? Email us at podcast@trafficandfunnels.com See acast.com/privacy for privacy and opt-out information.

In this episode, Rashida sits down with Ryan Schwartz from Mental Health Match (@mentalhealthmatch; https://mentalhealthmatch.com/) and Jessica Eiseman from Ajana Therapy (@ajanatherapy; https://ajanatherapy.com/) to discuss grief and motherhood, coping with triggers and how you can find a therapist that fits your needs. 

In this week's episode, Lauren is joined by Ryan Schwartz, owner and founder of Mental Health Match. MHM is a website that Ryan designed that connects therapy seekers with a therapist using a very specific and anonymous online quiz. Ryan and Lauren tell their own personal (& very juicy) stories with therapy and finding a therapist, talk about how therapy helped them, explain why you need therapy, and explain how to use Mental Health Match to help. They also turn the tables and discuss what it takes to own a business, and the oh-so common enterpenturoial curse, imposter syndrome. FIND RYAN HERE:https://mentalhealthmatch.comhttps://www.instagram.com/mentalhealthmatch/

In this episode, Ryan Schwartz, Seth Dobrin, and Michael Agruss sit down for a special podcast interview.

May 26, 2021 Mental Health Matcher Ryan Schwartz, IBM Chief AI Officer Seth Dobrin and Debt Lawyer Michael Agruss

In this week’s episode I talk with Ryan Schwartz, founder of Mental Health Match, a free & confidential service that can match you to the therapists and counselors who best meet your needs. Ryan knows the power of therapy and is passionate about helping people find the support they need. We talk about his personal journey with therapy, how impactful it was in a time of crisis, and maybe even more so as he navigated everyday life. He’s also no stranger to the barriers of finding the right therapist. That experience lit a fire under him to change that process and remove those barriers. Ryan shares with us the steps and research that went into starting Mental Health Match by identifying the most important aspects people look for in a therapist, which, at the end of the day, will and should be one of the most impactful relationships in your life. We recorded this episode back in January and are excited to announce that Mental Health Match is now available here in Louisiana as well.Learn More About Mental Health Match

Here in Episode 8 I chat with Ryan Schwartz, the founder of Mental Health Match. Ryan shares his uplifting and inspiring story of how Mental Health Match came to be. I can't wait for you to hear it!Mental Health Match is a new therapist directory that helps to connect you with ideal clients. If you're already intrigued by this new directory and want to create your profile so that you can start being matched up with new, ideal clients you can use my referral code for a free 6 months - MPJ2021. Episode 8 Show NotesFollow Mountain Practice Journeys on Facebook and Instagram Simple Practice FREE trial & $50 credit25% off MOO Business Cards Mountain Practice Journeys StoreSocialBee social media scheduling FREE trial The Introvert's Guide to a Simplified Private PracticeOld School Financial SpreadsheetEmail Marketing Basics for TherapistsGoogle Workspace FREE trial (email me for a discount code: mountainpracticejourneys@gmail.com)DISCLAIMERSome links included in this description may be affiliate links. If you purchase a product or service with the links that I provide I may receive a small commission, however there is no additional charge to you. Thank you for supporting Mountain Practice Journeys so I can continue to provide you with free content!Links to other websites, products, and services do not endorse or guarantee the services, products, or information contained at the other sites. The information, products, resources, materials, services, and documents found here are not intended to be a substitute for legal, financial, or other professional advice, nor does their use establish a professional relationship between you and Cindy Norton or Mountain Practice Journeys.Support the show (https://www.paypal.com/biz/fund?id=CU6J8KWTMPCFY)

Episode 28, we talk about TRT with Ryan, why he started it and how it has changed his life. We also talk nutrition, supplements, depression, training... you name it and we spoke about it. Enjoy!

Ryan Schwartz shares stories of projects that didn't go well, offering lessons on planning, communicating with your partner, taking the time to plan out elements of the project. About this week's guest: Ryan Schwartz is a licensed practising architect in Canada, specializing in the design and construction of new custom homes. That beautiful project on the episode art is the project he mentions that included a green roof. Check out his website at www.nordhaus.ca Help me spread the word!Send a link to this show to 3 of your friends who you think could use information about home renovations. I would really appreciate that. Chat with me! Join the community on Facebook or Flick, a podcasting chat app. You can ask questions, chat with other listeners about your project, new products, and more! The app is free, download it wherever you get apps and then open this code on your phone:  https://flickchat.page.link/rohX (https://flickchat.page.link/rohX) Join our mailing list! Get insider information and other exciting news http://eepurl.com/gFJLlT Thanks to Ray Bernoff, the editor of the show. www.RayBernoff.com (http://www.raybernoff.com/) The music is Blueberry Festival Footrace by David Fisher and performed by Hanneke Cassel www.hannekecassel.com (http://www.hannekecassel.com/) Cover Art by Sam White www.samowhite.com (http://www.samowhite.com/) If you need architectural advice, contact me through my website at www.demiosarchitects.com (http://www.demiosarchitects.com/) Email questions for future episodes to thehousemaven@talkinghomerenovations.com (mailto:thehousemaven@talkinghomerenovations.com) Support this podcast

In this episode of the podcast we've got a bit of a throwback to right before my journey to Peru. A journey that some might label a vision or spiritual quest to dive deep into the power of plant medicines with an emphasis on Ayahuasca. Ryan Schwartz and I jam on all things related to our nerves, excitements and thoughts on this journey before diving into the sacred valley of Peru where the gracious hosts at El Camino Sagrado were kind enough to host us in such a powerful way. We cover a lot of ground here and rather than spoil it I would prefer to allow you to listen to our thoughts hours before our flight took off and will follow up with stories of my ceremonies including video and photos on my Instagram.

Do your customers understand your company's story? Are you able to take them on a journey?  In this episode, we're back with Terminus' Kyle Hardaway and Ryan Schwartz. And today, they're talking all about, you guessed it, storytelling.  ---- P.S. If you wanna learn more about how to use your story alongside ABM, you gotta get to #FlipMyFunnel 2018 at the Boston Convention Center!  Use this link with the promo code PODCAST to get a special discount: http://bit.ly/2kbNw95  

Relationships are built with intention. This week we sat down with Ryan Schwartz and Kyle Hardaway from Terminus to discuss customer success.   There are several strategies these gentlemen use to humanize communication and ensure customer success, one of which is the use of video.  According to Kyle and Ryan, Video humanizes communication by allowing us to read body language and put a face to our communication. It breaks down physical barriers and allows us to get to know clients It is less formal, making way for people to be more authentic It allows for us to be “an extension of their team” It shows customers that you are committed to giving them your full attention According to Ryan, “SDR is the short game and customer success is the long game.”  It takes time and intentionality to build and sustain those relationships. But once those relationships are in place, prospective clients are more likely to listen.  Listening gives folks the tools to have success. Success means you up-serve and retain more clients.   Finally, customer success takes a willingness to continue to show up in new and different ways.  How do I stand out as not just another vendor but someone that is proactive in their approach? Makes clients feel like people not numbers?  Always keeps others guessing? Differentiate yourself. Be human.   P.S. If you're interested in going to the 2018 #FlipMyFunnel Conference in Boston, use the promo code: ONETEAM to get discounts on your tickets.  Link to check out the conference and tickets and all that jazz: https://flipmyfunnel.com/2018-flipmyfunnel-conference/

Ryan Schwartz is the founder and creator of Mental Health Match. Ryan gives people a resource for finding a therapist in an easy and confidential way, while also removing the stigma associated with mental health. Taking elements from popular dating sites, Ryan believes that, in the digital age, it should be just as easy to find a therapist as it is to find a date. In this episode we discuss: Ryan's breakthrough moment that allowed him to create Mental Health Match. The process Mental Health Match uses to create the right fit for therapist and clients. The importance of having the conversation to normalize mental health.  Contact CSTEM: Donate to CSTEM CSTEM.org Annual Report  

Copywriter Ry Schwartz has been deep in the trenches for over a dozen 6 and 7 -figure product launches and evergreen funnels (the ones that draw in money while you sleep).  He’s written for or consulted with top online entrepreneurs and trainers like Amy Porterfield, Todd Herman, Jasmine Star, Josh Shipp and Dan Martell just to name a few… And he’s done it all without writing a single line of “copy”. Instead, he developed the Coaching The Conversion Method™ as a faster, more natural and intuitive framework for crafting launch and funnel copy that connects deeply with your prospects, and “coaches” them into being the perfect buyer.

Ben previously worked for Amazon on the marketplace and for Amazon Fresh and is here to discuss. His business journey started in the entertainment industry for video production and grew into his love for technology transferring him to Apple and then Amazon. Tune in and listen to Ben discuss his life journey, and what he is doing now to help others grow their businesses on Amazon.  Want to grow your business with Ben? Click here

Ben previously worked for Amazon on the marketplace and for Amazon Fresh and is here to discuss. His business journey started in the entertainment industry for video production and grew into his love for technology transferring him to Apple and then Amazon. Tune in and listen to Ben discuss his life journey, and what he is doing now to help others grow their businesses on Amazon.  Want to grow your business with Ben? Click here

Today I'm talking with Kate Doster, email marketing strategist and very fun guest. Kate is here to explain why email marketing is exciting and easy. And I promise that after you listen, you will think so too! The interview was so good, I've broken it into two parts so you don't miss anything Kate has to say.   In Part 1 we talk all about how and why to grow your list, and the best ways to create a real relationship with your subscribers. In Part 2, we'll get into actually creating a sales funnel with emails. I think you're going to really enjoy this! Resources: KateDoster.com MiloTree Subscribe to The Blogger Genius Podcast: iTunes Google Play Stitcher Transcript – Why Email Marketing is Exciting and Easy with Kate Doster Host [00:00:03] Welcome to The Blogger Genius podcast brought to you by MiloTree. Here's your host, Jillian Leslie. Jillian: [00:00:11] Hey everybody. Welcome back to the show. Today I'm swimming in boxes. We are moving from Northern California to Austin. Jillian: [00:00:21] If anybody is listening to this from Austin, please reach out. I would love to meet you in my new city. Jillian: [00:00:29] OK. For today's interview. It is terrific. It's with Kate Doster. It is all about email marketing. Jillian: [00:00:37] It went long so I'm splitting it in two. You will learn so much. So here is part 1 today. Jillian: [00:00:46] My guest is Kate Doster. Kate is an email marketing strategist and I'm excited to have her on the show because I want to talk all things email marketing, and when I mentioned that to Kate her eyes lit up and she's like, I could talk about it for days. Jillian: [00:01:05] So welcome to the show, Kate. Kate: [00:01:08] Hi. It's true. It's kind of a sickness, guys. It's kind of a sickness. How to make money in the early days of the internet Jillian: [00:01:11] So we have to get into how you started in this space and how you got into email marketing. Kate: [00:01:20] OK. So it's one of those much like yourselves. I had been actually making money online since like the Geocity and Live Journal days so like, we're talking like Netscape browser guys. Kate: [00:01:34] So like roughly forever. So back in that day it was more like a diary thing just kind of see what's going on. Kate: [00:01:41] Almost the way, like social sort of morphed now and primarily the way I was making income back then was I was doing a lot of what's called retail flipping. Kate: [00:01:48] So like I would buy things at discount department stores, usually more higher end, and then I would sell them on eBay. So that's where I first made money online. Jillian: [00:01:56] So what kinds of things were you doing that with? What what kinds of product? Kate: [00:02:02] For that, and I think you'll find this with most blogging in general, the riches are in the niches. So I actually did it with handbags. So it was purses. Kate: [00:02:11] It's really nice. You're not looking for a whole bunch of stuff, like you know the brands that sell really well, you know how much you're going to sell for it. Kate: [00:02:17] So that way when you do see them, and discounts you know at different stores like you know, a T.J. Maxx or Marshalls. Like, is this a good buy to then go and flip. Jillian: [00:02:26] So like a Kate Spade bag? Kate: [00:02:28] Exactly. Jillian: [00:02:29] OK. And was that lucrative? Kate: [00:02:34] It was. I was in college at the time. So for me that it was OK. And I was doing it part time and I made more there than I did at my actual part time jobs so, yes. Kate: [00:02:44] I sourced most of my purses from my part time job. So that is fun. Kate: [00:02:50] And then I was in college and my parents were not very entrepreneurial at the time, and like very like anti-sales and all of that. So they're like you know, go to college. Kate: [00:02:59] They wanted you to get like a 9 to 5 job, like to be a teacher or something of that nature. Kate: [00:03:03] So I went and I got my degree in communication. But like I was the kid that had like 80 million majors and I was in social services for a while, and then I ended up in the banking industry. Kate: [00:03:15] And so along that sort of path, it would just sort of became more like sporadic. And it wasn't my main source. Kate: [00:03:22] So what had happened is back in 2012, when I was at my banking job I became pregnant with my first daughter. And at the time in the United States they could fire you for going on maternity leave. Jillian: [00:03:36] What?!? Kate: [00:03:36] And they did, because it wasn't considered full time and I wasn't there for a year. So like I had been there something like 11 months. Which is why I'll never work for anybody else ever again. Kate: [00:03:49] They would have you work just enough hours where you weren't considered full time, but you were maxed out in your part time hours. Kate: [00:03:57] I believe it's changed in the United States since then, that pregnancy was considered an illness or an injury. And they're like you have three days to come back to work or you're fired. Becoming a stay-at-home mom not by choice Kate: [00:04:10] And I'm like not like laid off, oh no no. It will go down as a termination. So we worked out an agreement, that's why I'm not going to stay the company. So it worked out that way. Kate: [00:04:21] So I was kind of forced into being an at home mom, which was kind of nice but it wasn't what I had expected. Kate: [00:04:28] And then we had our other kid, and you know, life sort of happens and I'm like, I need to use my brain again. Kate: [00:04:34] So I got back online, I started blogging, we started flipping. At that time I had done like a minimalist living blog about how I started to dip my toes back in there. Kate: [00:04:45] My heart really wasn't in that. Jillian: [00:04:49] What is a Minimalist Living Blog? Kate: [00:04:50] So it was a lot of, mindfulness get rid of a lot of your clutter. This is actually pre The Magical Art of Tidying Up. Kate: [00:05:00] You got a little bit before then. And then her book came out and it blew up huge. But, and I'm sure you guys know this, with bloggers, it is one of the topics that my audience wanted me to talk about that I didn't like. Kate: [00:05:13] It's like they all want to talk about like organization and things like that. Kate: [00:05:17] I'm like "the whole reason why I got rid of all my stuff was so that I wouldn't have to do all this." How to become an online copywriter Kate: [00:05:22] And something that I had always really loved and you can just tell from me, I've always been a talker, a communicator. I loved it and I'd stumbled upon a different blog when I was trying to sharpen my writing skills. Kate: [00:05:33] And I found this thing called copywriting, and if you guys had ever watched Mad Men. That's what they did, like back in the ad agency days and I fell in love. Kate: [00:05:41] So I found a really prestigious copywriter and I apprenticed under her, and then my business just like blew up. Kate: [00:05:48] So I took freelance copywriting clients forever, and that's how I made my money and then now I transitioned more into the coaching. Jillian: [00:05:55] By teaching people. Kate: [00:05:57] Exactly. Particularly email marketing because I just I couldn't write another "about" page ever, that just didn't light me up. Kate: [00:06:03] But anytime I had to write an email series for somebody, whether it was selling or just in general, I'm sure we'll talk about that just like that was my medium, and like oh my goodness, I love this. Jillian: [00:06:14] Why? Why do you think it lit you up? Kate: [00:06:17] I think it was because it's a lot of storytelling. Even though you can have long emails and I'm sure we'll talk about the length a little later. Kate: [00:06:25] It was just sort of shorter, and honestly it was more personal to me than even like a general blog would be. Kate: [00:06:32] You could actually let your client's voice show through and tell a story you even have pictures. And I just really loved like the friendly intimate atmosphere of it. Jillian: [00:06:44] Got it. So Ok, then let's now dive into email and what you think. Like if I'm I'm a blogger and I want to sell a product. Jillian: [00:07:02] Let's say I'm collecting a list and by the way, when I ask other bloggers on this podcast what is the one thing that you wish you knew back then, what is it. And I can't tell you how many say start collecting emails start creating a list. Why you want to create a email list as a blogger Jillian: [00:07:21] But a lot of people go, "Well, I'm creating a list but I'm not exactly sure why." Kate: [00:07:27] Exactly. And the way that I like to think of it again copywriter background, is there's a very famous copywriter and he asked all of his students; "If you going to start a hamburger stand what would you want?" Kate: [00:07:40] So everyone's like all the best location, Kobe beef, you know artisanal buns, a sponsor that would shout us out. Now the only thing you need is a hungry crowd of people. Kate: [00:07:53] And that is what your email list is, it's a hungry crowd of people. Kate: [00:07:57] And primarily especially for us bloggers, that is what I consider myself now. I will be pumping out all these blog posts. But so is everyone else out in the world. Kate: [00:08:05] And so what have happening is somebody could end up binge reading like 5 articles on how to plan the perfect party for their five year old. and they might not remember which one was even you. Kate: [00:08:17] But when you get them on an email list. You give them more party advice and we'll talk more about what to send people later. Kate: [00:08:22] You're going to be able to stick in their minds so they remember who you are and they keep on coming back. That's why it's so important. Kate: [00:08:29] And this is why most bloggers end up struggling, because people will land on their site if they're lucky, maybe they'll read one other article. But there's no staying power. Kate: [00:08:38] There's no way to be remembered. Your email list helps you be remembered Jillian: [00:08:40] And one thing that has really changed back from when when I started, which is like 2009, I would go to blogs and I would read them. Jillian: [00:08:49] I'd read them every day or at least once a week and I'd leave comments on the blog. Jillian: [00:08:54] And then with social media and especially something like Pinterest, people are popping into your site and then popping out of your site. Jillian: [00:09:02] I'm looking for a recipe and I end up on a random blog and I like the recipe, but I don't have a relationship with that blogger and chances are I'm going to pop off and maybe pop on to somebody else's. Kate: [00:09:19] Exactly. And you might have really liked say her blueberry muffin recipe, but you might not be able to find that later even in your browser history to see what else she can offer you because you want her recipes so easy and delicious. From MiloTree you can collect email address and social media followers Jillian: [00:09:31] And one thing I just have to say about MiloTree, for example, is you can collect email addresses from it, but one thought is that giving up your email address today is a big ask, so you can start with MiloTree by connecting with people on say, Instagram. Jillian: [00:09:50] But then, if you can get them to follow you on Instagram, you know, that's like a small ask, then ultimately if they come back to your site chances are you can then ask for their email address, and you know build the relationship that way. Kate: [00:10:06] I completely agree. I think first of all, I love MiloTree. That's how we connected guys. I'm a fangirl of MiloTree. What it has done for my Pinterest account, that's primarily how I use it, has been just bonkers. Kate: [00:10:18] I'm sure we'll talk about later. I love MiloTree. Jillian: [00:10:24] But, do you agree that asking for an email address can be a big ask? Kate: [00:10:31] See part of me is torn. If you're just offering updates and a newsletter. Yeah that's a huge ask because nobody wants more I even call it junk mail now. People don't want that. Kate: [00:10:53] But, they might follow you on Instagram because they've got some scrolling to do. Kate: [00:10:48] However, if you are actually offering them a piece of valuable content, something that is a problem solver, we call those either an opt-in gift or lead magnet, that actually solves an immediate problem they have. Kate: [00:11:02] It's not a big ask at all, they are literally so excited to give you their email address because you're solving some type of pain that they have. Jillian: [00:11:09] I love that. Yep yep. So. Okay so I'm a blogger I'm collecting emails. What do I do? Jillian: [00:11:19] And I don't yet know what product I'm selling. But let's say I am let's pick a niche. I am a organizer. Organizing blog like your favorite right. I teach people how to organize. Kate: [00:11:41] Ok, so the very first thing that you would need to do, I think people get very almost obsessed with their list number, but what they don't realize is that just your email list is only one part of like a six part ecosystem that is email marketing. Kate: [00:11:57] And I think that's where a lot of disconnect tends to be. So I just want to make that clear. How to figure out your opt-in bribe or lead magnet Kate: [00:12:02] So once we have decided on a free gift, so say probably some type of printable, so maybe like organizational labels or even like a game plan for people to tackle clutter in their kitchen, like a nice checklist that would be really great. Kate: [00:12:17] So what you would want to do is of course, you can go and look on your blog and see where are people landing on there the most. So what types of post are really popular, that sort of the first set to go. Kate: [00:12:30] Then you'll sort of have an idea in the back of your head, like you know what I'd really like to create something actually around like conquering kids clutter. Kate: [00:12:37] Because all of the posts that are really popular, and where I'm getting all my sign ups tend to be on these posts. Kate: [00:12:44] So what you can do in your emails is just ask people like you know, "What rooms are you really struggling with?" Ask them questions to start feeling some answers. How to presell a product on your blog Kate: [00:12:53] So then, before you actually spend time and sometimes money to create your paid offer, you can do what I call pre-selling. Kate: [00:13:02] Now some people it gets them little nervous. If you're like me, where you're like queen of the procrastinators you kind of need to. Kate: [00:13:10] So what you do is you've been interacting with your email list, you've been checking your analytics. Then, send a message like, "Hey guys. So I'm thinking of creating this ultimate tool kit all about conquering kids clutter so that way we don't have to yell at them constantly picking up their toys and things are nice." Now as you noticed, right there. So we don't have to yell at them and things are nice. That's a benefit of having a clean room. Kate: [00:13:35] Why do people want a clean room? For me, as a mom so I don't have to tell my kids and work out a deal with the hassle. Kate: [00:13:41] You know, "Is that something that you guys would be interested in?" and then if you just got a little bit of a yes back, usually just like you know, "Hit reply and let me know." Jillian: [00:13:53] Ok, I will say this which is I try this. And it is true that my audience does talk to me, but not as much as I would like. Kate: [00:14:01] Then find the diehard fan and go with them. That's usually what I like to say. Kate: [00:14:08] Find those people that are diehard that are interacting with you whether they're interacting with you in social media, whether they're interacting with you in your list, and really dive in and start almost a personal conversation with them via your email not your whole email list when they reply back to you. Kate: [00:14:24] To really get it, because chances are, if they were attracted to you and they're having these feelings and these problems or these issues or even just interests a whole bunch of other people who are being quiet have those same things. Jillian: [00:14:36] OK because I want you to know that that that calms me down, because people always say, "Talk to your list and they'll tell you what they want." And and I will do that and then I get crickets or I get a couple of responses. Jillian: [00:14:51] But you're saying take those responses and dig deeper and set up a call with that person. Kate: [00:14:57] Exactly. That is worth like a gajillion dollars. If that is a monetary amount is just either get somebody on the phone or just really keeping up that open line of communication with them. Kate: [00:15:09] Because, we might think that they want something, but we don't know it until we can kind of get to the reasons underneath it. Kate: [00:15:16] And the other thing that I have to say, particularly with us bloggers, when it comes to creating products, the easiest one that you want to start talking about is something that you can use yourself, or something that you've already accomplished. Kate: [00:15:35] Because, where I find a big disconnect when it comes to selling, especially via email is a lot of people have that, "Who am I to talk about this" mentality. Kate: [00:15:43] We're like, "Oh you know, I don't know enough about knitting or writing." Kate: [00:15:48] I'm not a professional organizer. Like I'm just a mom who hates tripping over stuff. Kate: [00:15:54] So when you go into that mindset with even if it's a, I call it a tiny victory, and you sort of base your product around that, the enthusiasm that you will have, the amount of times that you will tell people about it, because spoiler alert guys if you're just emailing your list once about your paid offer it's not going to work. Kate: [00:16:49] The root cause of when you're deciding to do a product, and after you see what everyone likes that's on your list, you want to ask yourself, like "what results do I have?" Because that's what you can talk about. Jillian: [00:16:25] Got it. OK. Jillian: [00:16:26] So let's keep going. OK. So I'm an organizer blogger. I've come up with a an opt-in which is I'm going to do a checklist for how to clean up your kitchen. Jillian: [00:16:38] And by the way, I've heard this and you can tell me if you agree, your opt-in should be one page like it is not an e-book. It is not something where the person who gets it goes, "Oh my god, I have to now read this whole thing." Jillian: [00:16:52] It should be like quick and easy. Kate: [00:16:55] Yes. You want to do it as digestible as possible. Jillian: [00:16:59] OK. I give away this opt-in and it's working and I'm getting people on my list and I now have big a list. How to start your email sequence as a blogger Jillian: [00:17:09] Would you say I need to actually kind of go, "Yeah, I'm here." What would you say that that should be. Kate: [00:17:15] "Yeah I'm here" as in regularly sending e-mails? Or "yeah I'm thinking of a product"? Jillian: [00:17:19] Let's start with, "Yeah I'm here, I'm going to start regularly sending e-mails," and then "I'm now ready to sell a product." Jillian: [00:17:26] What would you say those should be about? Kate: [00:17:29] One literally number one. If there's one person on your list and it's yourself you need to start emailing weekly. Jillian: [00:17:35] OK. Even if it's just your mom. Kate: [00:17:36] Even if it is just your mom because, think about this. If you're a giant introvert or even if you're not. Do you want to learn how to do public speaking in front of thousands of people or would you much rather it just be your best friend and your mom in the room? Jillian: [00:17:51] Great. Kate: [00:17:52] That's the same way with email marketing. Email a lot while you're small. So that way, by the time you are "bigger," I'm using air quotes and the time you have more of a crowd, you're comfortable in your writing style. Kate: [00:18:05] You're comfortable hitting send, because so many people are so afraid of hitting the send button and getting unsubscribes, it will stop them from even sending emails. Kate: [00:18:13] And people want to read your emails. That's what they signed up for your list starting when you have a one person is the best bet. Kate: [00:18:25] When it comes to selling particularly for us bloggers, I say honestly 100 people. I know as everyone says a thousand. That's not true at all. Kate: [00:18:31] I feel like when you have a thousand when you have 100 people you can start talking to them at that point if you are on any of the email service providers you can have them send you an alert when someone signs up for your list so you can reach out and send them a personal message. Kate: [00:18:47] "Hey Jillian, thank you so much for hopping on the list. You know, don't you just hate kitchen clutter" and just open up a conversation. Kate: [00:18:53] Now, not everyone is going to reply back to that right. But the more that you can talk to people right the more they will feel special, because you have time to give them to feel special and they'll be brand advocates. Kate: [00:19:05] They'll help you make your program and then they're going to tell everyone for you. And you're like "Oh yeah! pre-sales and referrals! Jillian: [00:19:12] What I really like about that what you're saying is do things in the beginning when you're building that are not scalable. Kate: [00:19:20] Exactly. Jillian: [00:19:21] And what I mean by that, if that doesn't make sense, is you're just starting your list you got five people on your list you've got enough time. You can send each one of those five people a personal email. Start sending emails even with a small list Jillian: [00:19:33] Now when 500 people join your list chances are you can't do that when you reach out to each one individually. So take advantage of the fact that you're small and that you can start building these relationships. Kate: [00:19:47] Exactly! And the other thing that I have to say especially about selling products is you need to set some realistic expectations. Kate: [00:19:59] If you're going to be selling a 15 dollar ebook that's a bunch of printables or checklist or organizational kit and you only have 100 people on your list. You're not going to make a hundred thousand dollars. Kate: [00:20:11] Unless you are planning to charge like five hundred thousand dollars. Kate: [00:20:15] But if you're planning to charge something like ten dollars. You know you can kind of figure, even if I make 50 dollars that's still huge at the beginning because then again you're small. Kate: [00:20:26] Reach out to those five people. Thank them so much for buying. Send them a little personalized video. Ask them what they want and then you can add to it which means you can raise your prices which means you have testimonials which means you have more people which means you have more advocates. Kate: [00:20:40] And I wish you could see my hand. It's like this upside down pyramid. You just get bigger and bigger and bigger because of that. Jillian: [00:20:45] Yeah I agree. So yes so here are the advantages to being small and just starting. Jillian: [00:20:52] You know, I am a big believer in like pushing myself off the cliff. I don't want to send. I don't want to press send and I will push myself to do it even. Jillian: [00:21:06] If you get my emails. I wrote about how I've come to embrace typos in my newsletters because it's kind of the cost of doing business. And by the way when I find one, I do, I cringe. Oh my God do I cringe. Jillian: [00:21:23] But I've come to kind of be kinder to myself and say well this is the cost of doing business. Jillian: [00:21:28] You want to be communicating with your list. If I had to wait until every typo was gone I'd send one newsletter a year. Kate: [00:21:39] I am laughing because I honestly made it a game with my subscribers. And like, again I got paid a lot of dollars to write things for people and I still have typos and I still make hundreds of dollars every single day. Kate: [00:21:51] Even if an email has a typo just send it because you seem normal. Jillian: [00:21:56] Totally. And you know it's weird. I read this. You could tell me what you think about this when you write a newsletter and you mess up like the link doesn't work, or you forgot the link or whatever it is you know then you get that second newsletter from that person going like oops sorry. You know that kind of thing. Jillian: [00:22:21] The open rate of those e-mails is higher than the original e-mail because people want to know what happened. Jillian: [00:22:31] They want to know how you messed up. There's you know it's a little bit like, ooh I like that. Oops. Jillian: [00:22:38] You know and so I had read even that it's not a bad idea. Every so often to send that email to mess up on purpose. To send that email apologizing because you get more interaction. Kate: [00:22:51] I personally wouldn't do that because I feel like it's being disingenuous. Jillian: [00:22:56] Yes, I agree. Kate: [00:22:57] Because you're doing something on purpose. But if it happens definitely send that email. Jillian: [00:23:03] Like, embrace it! Kate: [00:23:03] Go ahead. Yeah exactly. Don't feel bad don't try to cover it up don't be embarrassed like just be like "Oh my goodness guys this is what happened" and you'll seem more normal. Kate: [00:23:12] But yeah if that ends up happening where you send them to the wrong blog or the sales page doesn't work or something isn't working. Owning up to it is huge. Jillian: [00:23:22] Yes. And you weirdly might be rewarded for it because you're human. Kate: [00:23:26] Exactly. People buy from people. People like that. Jillian: [00:23:30] I like that. OK so I've got my list and I'm growing it and I'm up to 200 people on my list. What should I be doing? Jillian: [00:23:39] How often should I be sending them emails.? How do I start my sales process? Kate: [00:23:47] OK. So we talked a little bit about that about how you want to be asking your e-mails questions. Kate: [00:23:52] And again even if three or four people are applying that's really good because we want to make sure that we're not creating in a bubble. Kate: [00:23:59] We want to make sure that we're actually making something that not only people want, but that people want from us. Jillian: [00:24:06] And to pay for. Kate: [00:24:07] Exactly. And there's always going to be people on your list that are never going to pay you a dime in your life. Kate: [00:24:14] And I don't want to kick them off or get mad at them because they might be referring you to other people that to pay you. So that's just kind of a way to thank those non buyers on your list. Kate: [00:24:23] They could be spreading the word about you to actual buyers. Jillian: [00:24:26] Could we talk about like what percent you can assume will buy. Isn't it, if you can get two percent of your list to buy your product. You are doing well? Kate: [00:24:39] Yes and is that kind of the rule of thumb. Yes. The reason mine is a lot higher like this is what I do for a living. Kate: [00:24:51] But yes if you're going to anywhere honestly from one to two percent of people usually one, honestly. Kate: [00:24:57] Sometimes a little bit lower depending on the offer and the industry is actually really good. Kate: [00:25:03] It's really good guys. Do not feel discouraged at all. Be happy that you made the sale. Jillian: [00:25:08] So that means, by the way, if you have a hundred people on your list and you're selling a 10 dollar product you might make somewhere between 10 to 20 dollars. Kate: [00:25:21] But you never know because you reached out to 10 people who actually replied back to you and they feel like they've had some part in it like you could do really well. Kate: [00:25:30] But again just don't think you are going to make ten thousand dollars off a five dollar ebook. Jillian: [00:25:35] OK great. What happens when your product launch doesn't work? Kate: [00:25:36] Just to have expectations. So we have all guys it is a rite of passage if you have tried to sell something in our industry they call it launching, but you try to like actually put something out in the world and nobody buys. Everybody has that. Kate: [00:25:53] So I want you not to be sad or disappointed. I mean obviously you can crawl in your bed and watch Gilmore Girls that day if you feel bad when your cart closes. Kate: [00:26:02] But know, that means that you were doing something that 99 percent of the population will never do because they're too scared to take that chance. Kate: [00:26:11] And did it! Give yourself a round of applause. Jillian: [00:26:14] And then yes you can lick your wounds. I do that and then you could say OK what can I learn from this. Kate: [00:26:24] Exactly. And there's always something. You know, Was I emailing at the right times? Was I actually not only just addressing people it really go for like logistical things like price but like, did I address them of the psychological factors and triggers behind that? Kate: [00:26:39] You know, did I paint the picture of how much better life is going to be after this? Kate: [00:26:44] I mean, you're not going to talk like you know the life changing art of a clean living room per se. Kate: [00:26:48] Like did I actually address those things? You know, did I talk about it enough on social media? Did enough people actually know about this like we were just talking? Kate: [00:26:57] If only 20 people saw your offer and you only emailed about it once, well then OK now you know next time you know email than once. Jillian: [00:27:06] Got it. Yep. All right so now I've got my list. I've got 200 people on my list. How often should I be sending emails to my list? Jillian: [00:27:12] How often just in general how often should I be sending e-mail newsletters? Kate: [00:27:19] I say once a week I think I heard an audible gasp. That's only four. Jillian: [00:27:27] Four a month, okay. Kate: [00:27:27] Y'all can handle it, just four. Jillian: [00:27:30] OK, so again I'm an organizer. What are my e-mails about? Kate: [00:27:35] Oh my goodness there's so many buckets that you can use like it's it's unbelievable. This is why I get so excited. Kate: [00:27:41] So of course there's the standard where you could tease out a little bit about what you wrote on the blog this week and send them a blog link, but you don't want to necessarily do that in all four because why would somebody bother. Kate: [00:27:53] So you could again send out just a plain old question to people, like what's the one room in your house that if you woke up to tomorrow and it was crystal clean you'd fall over in disbelief? That's literally your email. Jillian: [00:28:07] Literally that's all I'm writing? Kate: [00:28:09] That's it. That is it. And you can have a PS like at the bottom. "Next week I'll share mine" or "when you reply back then I'll tell you mine." Kate: [00:28:17] So that way you're starting to open lines of communication. It's more friendly. It's going on. Kate: [00:28:22] Maybe then the next week you are going to do some fun finds. So you could do your five favorite organizational tools for garages. Kate: [00:28:31] I don't know. If it's summertime because that will make sense, because it's seasonal so that's it is just five fun finds. Kate: [00:28:38] If you happen to have affiliate relationships check to see if you're allowed to put affiliate links in your emails. Some places you can't. Kate: [00:28:46] I think Amazon you might not be able to. But, you know, obviously double check those as well. Kate: [00:28:51] Maybe you go into a program that's free like Canva and you just create a little tool guide really quick because then you could have your affiliate links in that. Kate: [00:29:01] And you're like, "Hey guys, I know that summer is coming and garages are stuffed full of all that stuff from spring and winter. Here are my top five tools for keeping everything organized especially all that soccer equipment." Kate: [00:29:14] And then you just give them a little link to your PDF that you made and then they're off on their way. And they're like, "Oh this is so nice." Jillian: [00:29:20] Here's the question. Do you recommend shorter emails or longer emails? Kate: [00:29:26] I say, this is a term I got from Ryan Schwartz. Always call your people here. If it's going to be long, which is fine because people read it, don't throw bricks at people. Kate: [00:29:38] Meaning your email could be like a gajillion words but if it's like every couple of sentences you have different paragraphs just like you do with blogging, guys. Kate: [00:29:48] And you have got some bold and italicizing and there's an interesting story that people will keep reading while they're scrolling. So I don't want you to ever be like, "Oh, well I talk too much for email." That's fine. Kate: [00:30:01] People will read it if it's interesting and it's formatted well. Jillian: [00:30:03] Wait. So I'm now just understanding what you mean by don't throw bricks at people. Don't throw big long paragraphs. Kate: [00:30:11] Exactly. Because people are still skimmers and you know think about yourself when you're reading your email on your cell phone like your thumb is sort of constantly going. Kate: [00:30:19] So that's why, if you do have an email that you consider a little bit on the longer side make sure, just like we do in our blogs, that you are using those boldface like so that way people can see the more important points of your email. Jillian: [00:30:30] Got it. So break it up like, use space. Kate: [00:30:34] Exactly. Use space. You don't need to be like having a word count. Kate: [00:30:39] I know some people think oh my goodness "should it be like under 200 words?" Well if you only need 200 words, then awesomesauce. Jillian: [00:30:46] I do this and since you are a copywriter you could tell me what you think. Jillian: [00:30:50] I tend to like to write with a lot of words like "just" and those kinds of filler words. And so I will go back to my email and I will cut all of those words out because I want it to be as concise as possible Kate: [00:31:08] And that is perfect. "Just" is a really good one. If you're using "and" a lot that's something to look at can you make them two sentences. Kate: [00:31:16] The word "that" is actually the biggest culprit of filler language that there is out there. The word "that.. Kate: [00:31:22] Usually you can slice them right down things will flow easier and it will read easier. So that's a great tip. Jillian: [00:31:28] Great. OK. So I do that. I've just started where I go "I don't need all these words" and in a weird way, psychologically I think I use them to soften my power. Kate: [00:31:45] Oooh. How so? I'm intrigued. Jillian: [00:31:47] Just to...Like there! Instead of just saying it, I qualify it. By these softening words. Kate: [00:31:58] You're normal! Congrats! Jillian: [00:32:00] Yes. So I've decided that because in general I want to not be softening what I'm saying. It's also a good exercise for me to fully put my voice out there without qualifying it. Kate: [00:32:14] Never apologize for emailing people unless you sent them the wrong link and you're not apologizing for sending them that second email, you're apologizing for the wrong link. Jillian: [00:32:24] Yes. I like it. Kate: [00:32:25] Like "I know you're busy, but I just want to let you know..." No. Jillian: [00:32:27] Yes. Yes. Kate: [00:32:29] Like you wouldn't say, "Oh I know you're busy but since you have a headache here's the aspirin." Kate: [00:32:32] No they're happy the aspirin is there. Just give them the aspirin people, just give them the aspirin. Jillian: [00:32:36] I like that. I really like that.You don't want to be apologizing for showing up in somebodies email inbox. Kate: [00:32:47] No you do not. Jillian: [00:32:49] Because you don't even want to put the reader in the mind space of like, "Yeah I am really busy and you really are bothering me." Kate: [00:32:57] Like "Oh you again!" Jillian: [00:32:58] Like oh because you told me I should feel offended. I will feel offended. Kate: [00:33:03] Exactly. And when we talk a little bit about actually like sales emails which spoiler alert y'all, every email you send is a sales email. Kate: [00:33:12] Ah shocking I know! Jillian: [00:33:16] So let's talk about it. Kate: [00:33:18] The big things that I preach to everyone who listen to me which is you guys, because I'm in your ear holes. Kate: [00:33:24] You need to sell the fact that even in a content rich email, so that's like one we're sharing a quick tip or even a link to your blog post. Kate: [00:33:33] You are selling the fact that you're an authority in your topic, that you are trustworthy that you are likable, that you are someone that I should be paying attention to. Kate: [00:33:42] You are selling the fact that your stuff deserves a spot in someone's inbox. You're selling the fact and this is like the hugest thing which will just make you love email so much you're selling the fact that you care. Kate: [00:33:55] Because every single blogger I have ever met. And this is why, no offence to every one else. We're the best. We care about our readers so much. It's almost sickening. Kate: [00:34:05] We're obsessed with making their lives better. Whether it's a healthy meal, whether it's having fun painting, whether it's having your party be the best party ever. Kate: [00:34:14] And when you go in with that mindset and you're selling to them the fact that you care they'll feel it guys. Kate: [00:34:19] They will feel it. Jillian: [00:34:21] So that's it. That is the end of Part 1 comeback next week where Kate and I go so deep into how to build a sales marketing funnel. Grow your email list with the MiloTree pop-up Jillian: [00:34:32] And if you want to grow your e-mail list sign up for MiloTree. Jillian: [00:34:37] You can also grow Instagram Facebook YouTube Pinterest all from the same pop up. If you sign up now go to MiloTree.com and you will get your first 30 days free. Sign up for MiloTree now and get your first 30 DAYS FREE!  

Ryan works mainly with transformational coaches, leaders, online influencers and entrepreneurs in the online space. He helps established coaches, experts and educators scale their impact and automate their awesomeness by leveraging breakthrough marketing insights, game-changing email copy & re-imagined business models. He describes himself as embracing the slash: Copywriter/Coach/Entrepreneur/Son/Lover/Friend/Student/Partner. Today, Ryan will talk about his experience in becoming a copywriter, how he landed gigs writing for people like Amy Porterfield.

iTalk movies is a long-form interview series featuring leading members of the film community. In this episode, our host Megan Salinas interviews Matt Shively and Ryan Schwartz in studio about Summer of 8 on the Popcorn Talk Network. ABOUT SUMMER OF 8: Close friends spend the last day of summer together before they head off to college. ABOUT MATT SHIVELY: Matthew realized he loved to entertain in the 4th grade when he was the lead in the Christmas play at school, The Polar Express. He then went on to such productions as Footloose, Guys and Dolls, How to Succeed in Business Without Really Trying, and Dracula. He then decided to pursue his acting outside of theatre and acquired an agent and a manager. His dream is to entertain people for the rest of his life. ABOUT SHELLEY HENNIG: Shelley Catherine Hennig (born January 2, 1987) is an American model, actress and beauty pageant titleholder who held the Miss Teen USA 2004 title. She pl --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Learn more about your ad choices. Visit megaphone.fm/adchoices

It's episode 16 of Season 4. We have seven tales for you this week, featuring stories about horrifying hallucinations, scary cemeteries, and sinister storytelling. The full episode features the following stories. The free version features only the first three tales.  Trigger Warnings "Pete the Moonshiner" written by R.D. Ovenfriend and read by Peter Lewis. (Story starts at 00:06:15) "A Story to Scare My Son" written by R.D. Ovenfriend and read by Peter Lewis. (Story starts at 00:15:40) "A Helping Hand" written by Ryan Schwartz and read by Alex Beal & Jessica McEvoy & David Cummings. (Story starts at 00:25:45) "Don't Let Your Child See Your Fear" written by Rayne Akhten and read by Jessica McEvoy. (Story starts at 00:47:40) "The Girl in the Tree" written by D.B. Bond and read by David Cummings & Rima Chaddha Mycynek. (Story starts at 00:57:40) "The Graveyard Beside My House" written by Johnathan Sparks and read by Corinne Sanders & Jessica McEvoy & David Cummings. (Story starts at 01:11:00) "The Lockbox" written by I. O. Ptah and read by David Cummings . (Story starts at 01:26:25) Click here to enter the In Ear Entertainment Contest! Click here to learn more about R.D. Ovenfriend Click here to learn more about Ryan Schwartz Podcast produced by: David Cummings Music & Sound Design by: David Cummings & Brandon Boone "A Story to Scare My Son" illustration courtesy of Lukasz Godlewski The NoSleep Podcast uses the PSE Hybrid Library exclusively for its sound design. This podcast is licensed under a Creative Commons License 2014.