Podcast appearances and mentions of kate doster

Welcome to The Powerful Content Podcast  Subscribe on your favourite podcast app to be notified when a new episode is released each Thursday. Loved the episode? Leave me review and let me know your ‘aha' moment!     We've all heard the advice: grow your list, grow your business. But what if you're not into ads, reels every day, or doing visibility in a way that doesn't feel like you?  In this episode,  online marketing mentor Kate Doster joins Mel Daniels to talk about one of the most powerful (and often misunderstood) list-building strategies out there - bundles.  Kate shares her real, behind-the-scenes wisdom from years of hosting and contributing to bundles. They unpack the beauty of these collaborations, how they can help you build your audience and authority without burning out, and why bundles are about so much more than just free stuff.  You'll learn:  Why bundles are a win-win-win (for hosts, contributors AND your audience)  How to attract aligned contributors and ensure your bundle actually adds value (not just overwhelm)  The biggest mistakes hosts make and how to avoid them  What to do after the bundle wraps up so that new subscribers don't just gather dust in your list  Why building trust and attention matters more than ever in 2025  If you've ever felt unsure about how to grow your audience, this conversation will show you what's possible when you lead with intention, collaboration, and a whole lot of heart.  Come behind the scenes and see how bundles can feel fun, magical, and effective—without you needing to do #allthethings.    Episode Breakdown  00:00 The power of collaboration to grow your list  00:54 Welcome to the Powerful Content Podcast  01:54 Acknowledgement of Country  02:12 Meet Kate Doster: online marketing mentor and bundle queen  02:30 Why bundles are such an underused marketing tool  06:39 The must-haves for a successful bundle experience  11:52 Navigating the tech without losing your mind  17:46 Common bundle mistakes (and what to do instead)  19:54 Let's talk real life: business, community and unexpected curveballs  20:28 Why bundles build more than just your list—they build trust  21:29 What most people forget to do after the bundle  22:32 How to make sure you're not overwhelming your subscribers  23:08 Relationship-building through your bundle content  24:22 How to be a thoughtful contributor (not just a link-dropper)  27:18 Yes, bundles still work, and here's why  28:31 Practical tips for bundle hosts  29:21 Free tools to help you host with ease  31:27 Is hosting a bundle right for you?  33:02 A reminder to find the magic and the fun  34:22 Final thoughts and your next step    Get to know Kate Doster  Kate Doster is a 7 figure course creator & the host of the Do The Brave Thing Online Business podcast. It's her sole & soul's mission to prove nice people don't have to finish last in business.  Thanks for her spammer-face free sales techniques & bundle hosting ramp up system.   Where to find Kate Doster  Instagram: https://www.katedoster.com/instagram Website: https://www.katedoster.com/    Links mentioned in this podcast  Bundle Host Toolbox - Ready to add 1000's to your email list? Learn the exact tools & apps I used (most of them are 100% free) to earn over $72,000 hosting bundles + add over 14,000 new perfect subscribers to my email list      If you enjoyed listening to this episode, then you'll also love:  Episode 165 – Magnetic Visibility: How to attract opportunities without burning out with Bree Boucher  Episode 162 - Growing your email list with purpose, not pressure    Ready to work with me?  Buy my book The Power of Content  Join my membership The Content Effect  Work with me 1:1 with The Content Accelerator  Join my free Facebook Group The Content Project    For more conversations on powerful content, connect with me here:  Instagram | Facebook | LinkedIn | Website    I use and recommend Podbean and Descript to edit my podcast.   There are affiliate links I these show notes. I will receive a small compensation if you use these links. There's no extra charge to you, but it helps me create more free content like this podcast, for you. 

Hey Winner, I've written my welcome email sequence for new subscribers, I'm feeling so accomplished knowing they have something ready for them when they get on my list.But now what?  So many questions… What happens next? What do I send them now? How do I come up with content to send my readers each week? How do I get them to want to open an email from me? Should I worry about people unsubscribing from my email list? Tips to lower unsubscribes? How often should I clean my list? Why isn't my email list buying from me? What are some ways to casually sell to my list so I don't feel like a salesperson every time? I've had all these questions and more along the way, and this is why I wanted to bring Kate Doster in to go deeper into all things email marketing, as it's a great place to nurture your leads and turn them into customers. Rooting for you ~ Gabe   LISTEN TO HEAR: What to send your email subscribers after the welcome sequence How to ensure they want to open an email from you each week Ways to lower unsubscribes How to casually sell to your email list LINKS MENTIONED IN EPISODE: Kate's website: https://www.katedoster.com/ 2 years' worth of email ideas: https://katedoster.lpages.co/2-years-ideas-podcasts/ Free mini course: Craft Your Marketing Strategy Without Social Media: https://redhotmindset.com/marketing CONNECT WITH ME: ➡️ Website: https://redhotmindset.com ➡️ Join the Red Hot Accountability Club: https://redhotmindset.com/rha/ ➡️ Free workshop: 3 pillars to setting and crushing goals in a stress-less, no hustle way https://redhotmindset.com/goals/

Welcome to another insightful episode of Accelerate Your Business Growth, hosted by Diane Helbig. Today, we're diving deep into the world of email marketing with the brilliant Kate Doster. In this episode, Kate shares her expertise on why focusing on quality over quantity in your email list can yield outstanding results. We'll explore effective strategies for engaging with your subscribers, the importance of aligning offers with audience needs, and how to cultivate genuine connections through authentic and value-driven emails. Kate breaks down essential email types that can significantly boost your marketing efforts, from sneak peeks to last chance emails, and discusses the mindset shifts necessary to overcome fear and self-doubt in your email campaigns. Plus, she offers practical tips on personalizing your message, infusing personality into your emails, and maintaining a mission-driven approach. Whether you're a seasoned entrepreneur or just starting, this episode is packed with actionable advice to help you connect more deeply with your audience and drive growth. So, tune in and get ready to transform your email marketing game! If you are a small business owner or salesperson who struggles with getting the sales results you are looking for, get your copy of Succeed Without Selling today. Learn the importance of Always Be Curious. Accelerate Your Business Growth is proud to be included on the list of the 45 Best Business Growth Podcasts. Each episode of this podcast provides insights and education around topics that are important to you as a business owner or leader. The content comes from people who are experts in their fields and who are interested in helping you be more successful. Whether it's sales challenges, leadership issues, hiring and talent struggles, marketing, seo, branding, time management, customer service, communication, podcasting, social media, cashflow, or publishing, the best and the brightest join the host, Diane Helbig, for a casual conversation. Discover programs, webinars, services, books, and other podcasts you can tap into for fresh ideas. Be sure to subscribe so you never miss an episode and visit Helbig Enterprises to explore the many ways Diane can help you improve your business outcomes and results.  Learn more about your ad choices. Visit megaphone.fm/adchoices

Ever thought about creating a bundle but felt overwhelmed by all the moving parts? Or maybe you're just wondering if it's even worth the effort? You're definitely not alone. In this episode, I sit down with the ever-fabulous Kate Doster, who's practically a bundle guru. We spill the beans on why having a dedicated domain can give your bundle that extra “wow” factor and how kicking it off with a free bundle can supercharge your email list. Kate and I dive into the nitty-gritty of using bundles as a strategic tool—how to pick the right contributors, the perfect timing, and even some laugh-out-loud moments about marketing myths and hustle culture. Because who needs to be grinding 24/7? (Hint: not us.) So, if you're ready to dive into bundle magic without losing your cool, this episode is your jam. Trust me, it's got all the practical tips and a sprinkle of fun. Let's make those bundle dreams happen together!   This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside    About the Guest: Kate Doster is a 7 figure course creator & the host of the Do The Brave Thing Online Business podcast. It's her sole & soul's mission to prove nice people don't have to finish last in business. Thanks for her spammer-face free sales techniques & bundle hosting ramp up system.  Website: www.katedoster.com Instagram: www.katedoster.com/instagram  Facebook: www.katedoster.com/facebook   Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/329

In this episode, I'm joined by Kate Doster to explore the crucial separation of self-worth from business outcomes. We dive into overcoming negative sales experiences, flexible pricing strategies, and monetizing free bundles. Kate also reveals her insights into conversion rates. Plus, we discuss the fun of Halloween-themed marketing and her "All Treats, No Tricks Bundle."Tune in for practical tips and a roadmap for growth despite setbacks and creating resilience in your entrepreneurial journey!Cashflow Calculator: ​https://aimeecerka.com/cashflowFor the full transcript and all links mentioned see the blog post: https://aimeecerka.com/179

On this episode of Blogging Breakthroughs with Faith Mariah, my guest Kate Doster and I discussed:  Creative Giving: Discover unique sales strategies that not only boost your business but also give back to the community by donating proceeds to charities. This heartwarming approach could be your new secret weapon!  Peek & Learn: Faith Mariah guides you to learn from the pros. Watch and absorb strategies in action from experienced marketers to get a leg up in the sales world.  Engagement Excellence: Kate Doster shares the importance of optional email engagement, ensuring your subscribers are as involved as they wish, reducing that risk of unsubscribing!  Holiday Cheer Bundle: Learn about fun and versatile bundle ideas that cater to audiences beyond the business world, like moms and gardeners, to boost your holiday sales with creativity.  Experiment & Enjoy: Faith and Kate talk about taking a stress-free approach, treating Black Friday as a practice ground for trying new sales strategies and simply enjoying the process.  Connect with Kate: Kate's link mentioned in the show:  https://katedoster.lpages.co/atnt-waitlist/ FB - https://www.facebook.com/search/top?q=Kate%20Doster IG - https://www.instagram.com/kate_doster/ Web - https://www.katedoster.com Podcast - https://www.katedoster.com/do-the-brave-thing-podcast/     Previous Podcasts with Kate:  The State Of Online Business in 2024: https://www.podbean.com/eas/pb-979yx-1690266 Strategic Action in Business with Kate Doster: https://www.podbean.com/eas/pb-icfun-1580194 Kate Doster, The

In today's episode, I'm talking with Kate Doster of the Do The Brave Thing Podcast. She has been using bundles to get more people on her email list and is revealing how you can do the same. Sign up to Kate's free bundle, All Treats No Tricks Bundle, which is coming October 28th at the show notes at BeckyBeachShow.com.

In this episode of the Blogging Breakthroughs podcast, I talk with Kate Doster about: Get the lowdown on Kate Doster's brilliant business model for drawing in traffic and boosting revenue – it's an absolute game-changer! Discover savvy strategies for powering through slow sales periods during the summertime and election year – invaluable insights right here. Learn about the importance of padding your business bank account for unpredictable shifts and slower months – smart, strategic moves to ensure stability. Gain valuable tips for creating a freebie that not only serves but sells – this will level up your lead generation game! Uncover the secrets to effectively communicating the value of your products, being relatable, and striking the perfect note of specificity in your marketing efforts – key ingredients for success! Connect with Kate: FB - https://www.facebook.com/search/top?q=Kate%20Doster IG - https://www.instagram.com/kate_doster/ Web - https://www.katedoster.com Podcast - https://www.katedoster.com/do-the-brave-thing-podcast/   Previous Podcasts with Kate:  Strategic Action in Business with Kate Doster Kate Doster, The

Are you looking to grow your business without relying on social media? Join us for the "Grow Your Business Without Social" Summit, a virtual event that will equip you with the tools and strategies to expand your business without the need for social media.Running from April 22-26, each day of the summit will feature expert speakers like Tara Wagner, Stephine Gass, Liz Wilcox and Kate Doster who will share their insights on how to grow your business through alternative channels. REGISTER FOR FREE HERE: https://www.realhappymom.com/GYBWS-pNEXT STEPSGrab Your Freebies: https://www.realhappymom.comCheck Out the Course: https://courses.realhappymom.com

In this episode, Ruthie interviews Kate Doster about the strategy of building and hosting online bundles. They discuss the benefits of bundles, the difference between hosting and participating in a bundle, common mistakes to avoid, and the strategy between paid and free bundles. In this conversation, Kate Doster shares insights on being authentic in your communication and using filters to connect with your audience. She emphasizes the importance of using your own voice and not trying to be someone you're not and she talks about the importance of consistency and shares her personal journey with powerlifting. TakeawaysBundles can be a powerful strategy for list building and generating revenue.Hosting a bundle allows you to curate the experience, build strong connections with contributors, and have more control over the promotion.Common mistakes to avoid when hosting a bundle include neglecting your own products, not curating a variety of high-quality items, and not having a tech backup plan.Planning and communication are key to a successful bundle, and it's important to align your brand values with the experience you provide. Be yourself and use your own voice in your communication.Connect with Kate:Kate's Website – www.katedoster.comKate's Instagram handle –  @kate_dosterKate's Podcast – The Do The Brave Thing Online Business Podcast  Apple Podcast    | Spotify Free gift #1 – List Blitz Masterclass – Learn how to explode your list (and bottom line) hosting bundles Free gift #2 – Get 2 Years Worth of Planned Email IdeasLearn more about the Done For You 9 Grid and apply for your very own custom Instagram strategy that will allow you to step away from social media! Keep your funnel full, and get new eyes on your business, FOR FREE! Grab the Attract Strategies mini course at www.theconsistencycorner.com/attract. Connect with Ruthie and The Consistency Corner on Instagram!Please leave a review wherever you listen to podcasts and be sure to screen shot, share, and tag me in stories so I know you listened and can root for you!

On this episode of Blogging Breakthroughs with Faith Mariah, we are re-airing a podcast that I recorded with Kate Doster for her podcast. Some of the things I talked about are: The importance of taking action in your business and trying out different formats and offerings. How to strategically offer premium tiers to encourage involvement and boost revenue. The value of always-available products and the benefits of incorporating them into your business model. Tips for strategically promoting paid offerings using strategies like name-dropping and free challenges. How to run successful live classes and challenges to engage and convert your audience. ⚡️ Grab the Back to Business Bundle Here before it's gone! ⚡️ Join Creator Camp HERE ⚡️ Join the Becoming Boss Mastermind HERE. ⚡️ Join the Free Facebook Group ⚡️ Instagram ⚡️ TikTok ⚡️ www.faithmariah.com

Do you wish that you could create a content strategy that's both sustainable and actionable?  In episode 102 of the Powerful Content Podcast, Mel talks about the importance of a content strategy for a business.   This episode isn't about the ‘shoulds' when it comes to content creation, but rather how you can implement a strategy that feels good and one that you'll actually use!  Mel covers:  ✨ What a strategy is, and what it isn't  ✨ Unpopular opinion: 4 reasons why you don't need to START with a strategy  ✨ The 5 things to keep in mind when crafting a sustainable and connective content strategy    00:00 Introduction and Podcast Competition  01:19 Understanding Content Strategy vs Tactics  03:10 Why You Don't Always Need to Lead with Strategy  06:18 How to Craft a Useful Content Strategy  07:15 Tips for Creating a Strategy You'll Actually Use  10:15 Conclusion and How to Get More Help    Links mentioned in this podcast  Leave a Google review: https://g.page/r/CQPrRpciHIsCEAI/review  Kate Doster's Back to Business Bundle (affiliate link)  Super Simple One Page Content Strategy  Unlock your content creator archetype    How to leave a review  Here's a few prompts that you can answer to leave your review!  Why you've enjoyed listening to the podcast so far  What topics you love hearing me talk about  Your favourite episode and why  Still stuck for ideas? Use AI to help you! Use this prompt:  Please write me an 80-100 word testimonial for The Powerful Content Podcast that I can leave as a review. I enjoy listening to it because [insert your reason eg gives me actionable ideas for my content, I resonate with what Mel says] and has resulted in me [insert your result eg feeling more confident, being more inspired to create content, motivated to be more consistent]  Terms & Conditions  Two winners will be drawn at random on 16 February 2024  You must be following @meldbusiness on Instagram  DM a screenshot of the review to @meldbusiness  Prize must be claimed before 30 June 2024  Book will be delivered once published    If you enjoyed listening to this episode, then you'll also love:  Episode 4 – Using your content superpower  Episode 72 – 7 key elements of a meaningful content strategy    I use and recommend Podbean and Descript to edit my podcast.   * These are affiliate links. I will receive a small compensation for you using these links. There's no extra charge to you, but it helps me create more free content like this podcast, for you.    Ready to work with me? 

Kate Doster brings her wisdom and experience in selling digital products to the podcast. I'm hoping this brings you some thoughts, ideas, and creativity to your digital product creation this year. Pre-register for the bundleFree eBook Free Workshop —-------See full show notes for all episodes at Simple Pin Media and click on articles.Get our weekly Pinterest Made Simple newsletter delivered to your inbox every Wednesday by subscribing here.Looking to hire the best Pinterest marketing team? Book a discovery call today and we would be happy to figure out how to serve you in the best way for growth. Curious about the best courses/pdf/workbooks for Pinterest? We have all of our training for purchase at the Simple Pin Shop.Need a visual walkthrough of what I talk about on the podcast, subscribe to our YouTube channel.We're also on Instagram if you want to DM us or tag us in your Pinterest marketing journey. 

Why in the world would I talk about hosting BUNDLES on the Summit Host Hangout Podcast? The truth is, bundles are another great strategy to build your list, revenue, momentum, and connections, just like a summit and the two can go hand-in-hand. Since we've gotten a lot of questions about hosting bundles over the years, today I brought on Kate Doster, creator of the course on bundles, Collaboration Cash-In to share the power of bundles, real numbers behind her events, monetization strategies, the difference in free vs. paid bundles, and more. For show notes, head to https://summithosthangout.com/246

"Email marketing combines two things that people really tend to hate, which is writing and sales, and we put them both together!"

In today's episode, I delved into a topic that many people find uncomfortable - selling your own products and services. The Fear of Selling Firstly, let's address the elephant in the room - the fear and anxiety that often accompany the selling process. It's not uncommon to feel this way, but it's crucial to understand that selling is not a reflection of your self-worth. Instead, it's an opportunity to learn, grow, and provide value to others. Many people fear selling because they worry about being pushy or coming across as salesy. They may fear rejection or feel uncomfortable with the idea of promoting themselves or their products. These fears can hold them back from reaching their full potential and achieving their business goals. However, it's important to remember that selling is an essential part of running a successful business. Without sales, it's challenging to generate revenue and sustain your business in the long term. So, instead of letting fear hold you back, it's time to embrace the selling process and discover effective strategies that can make it easier and more rewarding. Five Strategies to Make Selling Easier In the podcast, I shared five strategies that can make selling less daunting and more effective. Believe in the Value of Your Product or Service: The first step to making selling easier is to truly believe in the value of what you're offering. Take the time to understand the unique benefits and solutions your product or service provides to your customers. When you genuinely believe in the value you offer, it becomes easier to communicate that value to others and overcome any doubts or fears you may have. Know Your Audience: Understanding your target audience is crucial for effective selling. Take the time to research and identify who your ideal customers are, what their needs and pain points are, and how your product or service can address those needs. By tailoring your sales approach to resonate with your audience, you can make your pitch more compelling and increase your chances of success. Practice and Refine Your Selling Skills: Selling is a skill that improves with practice. Don't be afraid to make mistakes and learn from them. Role-play sales scenarios, practice your pitch, and seek feedback from trusted friends or mentors. The more you practice, the more comfortable and confident you will become in your selling abilities. Frame Selling as a Way to Help Others: Shift your mindset and view selling as a way to solve problems and help others. Instead of focusing on making a sale, focus on understanding your customers' needs and how your product or service can genuinely benefit them. By approaching selling with a mindset of service and value, you can build trust and establish long-term relationships with your customers. Use Tools to Streamline the Process: Take advantage of tools and resources that can simplify the selling process. For example, MiloTree Cart provides a user-friendly platform that allows you to easily set up and manage your online store. With features like customizable product pages, secure payment processing, and automated order management, you can focus on selling without getting bogged down by technical complexities. Special Offer: Coaching Call with Me To further support you in your selling journey, I'm offering a special coaching call for those who purchase MiloTreeCart. This is a limited-time offer, so don't miss out on this opportunity to discuss your business and sales strategies with me personally. Conclusion: Embrace the Journey Selling can be uncomfortable, but it's a necessary part of running a successful business. Remember, it's not a reflection of your worth as a human, but an opportunity to learn, grow, and provide value to others. I encourage you to schedule a call with me to discuss your businesses and sales strategies. Let's embrace this journey together, and make selling a less daunting and more lucrative experience. Show Notes: MiloTreeCart Personality Quiz: What Digital Product Should I Create? MiloTree Pop-Up App Join My Blogger Genius Email List Catch My Party Become a Blogger Genius Facebook Group MiloTreeCart Affiliate Program All Blogger Genius Podcast Episodes Subscribe to the Blogger Genius Podcast: iTunes Stitcher YouTube Spotify Amazon Music Other related Blogger Genius Podcast episodes you'll enjoy: Sell Anything With This Email Sequence with Kate Doster 8 Best Tips on Selling and Why You Need This NOW! with Jillian Leslie Are Limiting Beliefs and Imposer Syndrome Holding You Back with Maria Conde? Imagine a World Where You Could Sell Digital Products in 10 Minutes… If you are interested in selling paid workshops, digital downloads, memberships, subscriptions, or coaching in under 10 minutes, get MiloTreeCart at our lifetime launch price of $349. Just a one-time payment. MiloTreeCart is built for non-techies. No coding, design, or website needed. If you're a female creator, this is for you! You get fill-in-the-blank sales pages, checkout pages, and payment collection, plus, a dashboard to manage your sales. Also, MiloTreeCart integrates with all major email service providers. And of course, there's a 30-day no questions asked money back guarantee. We're only happy when you are!

How To Write Emails Your Audience Wants To Read When I'm working with clients, email lists are always, without fail, at the bottom of their to-do lists and the lowest of their content priorities. I'm not sure why email marketing has gotten such a bad rep over the years, or if it's just fear because […] The post Episode 172: Emails Your Audience Actually Wants to Read with Kate Doster appeared first on Amanda Warfield.

So when we moved podcast host from Podbean to Helloaudio instead of updating our feed everything but apple created a separate duplicate podcast instead of just updating it.  If you're listening on Stitcher - click here for the new feed.  Google play / 3rd apps - Google says they are working on it. At one point there were 2 Do the Brave Thing Podcast - but it looks like the new one got gotten down.  Google claims they are updating the RSS feed to the right one, within a couple of days.  However,  you can search my name Kate Doster or Do the brave thing online business podcast in your podcast player to see if two comes up.  I'll update with you when I hear back from Google.  - Kate You can always dm me @kate_doster

What's holding you back from making moves with email marketing in your business? You know it's something you should prioritize, but you still feel held back from taking action. If you want to step up your email marketing, this episode is for you. Kate Doster, online business pro and host of the Do The Brave Thing Podcast is here to help you blast through the limiting beliefs holding you back from email marketing and shift your mindset for taking action!Top reasons to listen to the entire episode:Discover the most common myths we believe that are holding us back from email marketing.Find out how to shift your mindset away from these myths and take imperfect action.Get actionable tips for handling unsubscribes, mean comments, and the fear of bugging people.Learn more about The Systems and Workflow Magic Summit.Full Show Notes Here!Resources mentioned

In this episode, one of my favorite email marketing experts, Kate Doster, shares valuable insights on using bundles to grow your email list and generate revenue. From deciding whether to offer a free or paid bundle to using monetization strategies, Kate provides practical tips for making your bundle stand out in a crowded marketplace. Kate emphasizes the importance of maintaining personal integrity, building personal connections, and avoiding overwhelming people with too many gifts. Listen in to learn how you can successfully use bundles to grow your email list and generate revenue for your business. Links mentioned in this episode: How to find Kate: Instagram and Website Kate's free gift: Don't Worry About What To Send Your Email List Until 2025... Register for the Subscriber Growth Summit Podcast show notes --- Send in a voice message: https://podcasters.spotify.com/pod/show/destini-copp/message Support this podcast: https://podcasters.spotify.com/pod/show/destini-copp/support

Kate Doster is the creator and instructor behind several amazing courses aimed at helping you grow your income. She has a top-selling course called Love your List and a most popular course called "Email Marketing Fairy where she teaches you how to be consistent with emailing in order to grow your business. Kate's approach to learning is refreshing and easy to follow. She shares her secrets to selling without selling and how you can duplicate her success. Listen in as she shares with us all about: Her courses and how they can help you grow an income without feeling salesy. Her best advice to just "Do the Brave Thing". Links and resources mentioned during this episode: Kate's Website https://www.katedoster.com/ Kate's Podcast https://www.katedoster.com/inbox-besties/ Kate's Instagram https://www.instagram.com/kate_doster/ Connect with Melanie on Facebook, Instagram, and Pinterest SUBSCRIBE AND REVIEW I am honored to share a new Blogging Creative on Fire each week on the podcast to bring you inspiration, behind-the-scenes secrets, and quality tips. I hope it is truly helpful for you. One of the best ways you can bless me in return is to subscribe to the show and leave a review. By subscribing, you allow each episode to be downloaded straight to your phone which helps the download numbers and ensures you never miss an episode. And when you leave a review, you help show others the value of what we provide! You can GO HERE to subscribe and review!

Are you tired of staring at a blank screen with a blinking cursor when it's time to write your emails? I've got you covered with this episode as we dive into how to take your email marketing to the next level.Today's guest is Kate Doster, the creator of the Love Your List 2.0 Email Marketing Mega Course and an all-around email marketing expert! Kate's approach is different from the usual "bro-tactics". Instead, her approach focuses on building trust and connection with her email list subscribers.In our conversation, Kate shares her best advice for beating writer's block, building an authentic connection and trust with your audience, converting your subscribers into paying customers, and learning how to apply your real-life teaching experience to your emails.04:07 - How to know what to write in your email marketing content10:58 - Tips for building trust and creating authentic connections with email subscribers17:44 - Kate shares her best tips for beating writer's block when it comes to email marketing24:00 - How to get email subscribers to convert into paying customers32:15 - Kate answers my rapid-fire email marketing questionsFor all resources, head to the show notes: https://kristendoyle.co/episode41Get the email marketing episode playlist: https://kristendoyle.co/free-email-marketing-playlist/Join me at the Teacher Sellers Summit July 6-9! ✨ Learn more & get registered at https://kristendoyle.co/summit

In this episode I talk to my client, athlete, and friend, Kate Doster. Kate is now a Connecticut State Record Holder for Bench Press in the United States Powerlifting Association. She won a silver medal in her weight class in her first ever meet, and tells the story of how she reverse aged. She tells us about how it's not about the weight on the scale, it's being strong enough to fight a bear in the woods. Follow Kate's powerlifitng journey on Instagram @kate_doster _____________________ Thank you so much for listening, and we'll talk soon. Much love, Nick nickandersonfitness.com Instagram: @nickandersonfitness Free Calorie Calculator Free Strength Training Program

Megan and Wendy return from their winter break with a brand new Pop Culture Club for January 2023. What are they watching, reading, and listening to? Buckle up because the lists are long. Also, a post-holiday check-in, a no-spend challenge and why, and Megan's $9 hack. We need your podcast recommendations! Email us at meganandwendy@gmail.com. Mentioned in this Episode Check out our posts on how a no-spend month works. Just For Men Mustache and Beard Coloring (via Target, price varies) Watching Laguna Beach - The Real Orange County (Netflix) Last Chance U Basketball (Netflix) The Volcano: Rescue from Whakaari (Netflix) Harry & Meghan (Netflix) Chelsea Handler: Revolution (Netflix) Special Forces: World's Toughest Test (FOX) Secrets of Playboy (Hulu) 1BR (Peacock) Dog (Prime Video) Million Dollar Listing (Bravo) Southern Hospitality (Bravo) Ginny & Georgia (Netflix) Sister Wives (TLC) The Recruit (Netflix) Emily in Paris (Netflix) The Home Edit (Netflix) Britney Spears is BACK from her latest Instagram hiatus to drag Jamie Lynn and continue calling for #JusticeForBritney pic.twitter.com/UEVC1dMzMP— Britney Stan ✨ (@BritneyTheStan) January 6, 2023 https://platform.twitter.com/widgets.js Reading A Heart that Works by Rob Delaney Spare by Prince Harry Love, Clancy: Diary of a Good Dog by W. Bruce Cameron The Last Birthday by Gary Goldstein Listening To Back to the Beach with Kristin and Stephen The One Sure Thing Do the Brave Thing Online Business Podcast by Kate Doster (specifically ep 236) Megan and Wendy Approved! PCA Skin Hyaluronic Acid Lip Booster ($49.50) Paula's Choice Hyaluronic Acid & Peptide Lip Booster ($32) Farmacy Honey Potion Plus Ceramide Hydration Mask ($60) Farmacy Honey Haven Kit ($60)

Kate Doster, email marketing specialist, share how to sell anything with this email sequence. You'll want to have notebook handy. Kate breaks down how to lead your potential customer on a journey as you speak to their needs, share the benefits of your product, talk to your potential customers' objections, answer their frequently asked questions, and ultimately get the sale. In this episode Kate talks about: Why email performs better than social media for sales Why we value what we pay for Why moms struggle with selling Why we want to mirror our customers' lives back to them in what we write Why you want to offer money back guarantees And so much more!! If you are looking for an email sales sequence that converts, this is it! Copy this sequence! Show Notes Digital Product WORKSHOP REPLAY – How to Turn on a New Income Stream MiloTreeCart MiloTree Pop-Up App Kate Doster Kate Doster's 2 Years of Emails Join Jillian's Newsletter Become a Blogger Genius Facebook Group All Blogger Genius Podcast Episodes Subscribe to the Blogger Genius Podcast iTunes Stitcher YouTube Spotify Amazon Music Women Aren't Bad at Technology, Technology is Bad for Women Hello, my friends. Welcome back to the Blogger Genius Podcast. I am your host, Jillian Leslie. I have been building blogs and businesses online since 2009 when David, my husband and I started Catch My Party. And since then, we've launched our MiloTree pop-up app. And now, MiloTreeCart, which is the easiest way for you female creators to sell digital products to your audience, like digital downloads, or workshops or memberships, coaching courses, you can do it all with MiloTreeCart. It's so interesting. I was on a bunch of coaching calls this week, and I kept hearing a theme. Women telling me they were bad at tech. And I want you to know I feel that way sometimes about myself. But the truth is, I think tech is bad at us. I don't think that tech pros are building platforms, tools for females, for women. And guess what we are because I understand what it's like to be a creator wearing so many hats having to manage so many platforms. So, our philosophy is always how can we get you up and selling within 10 minutes with sales pages that are seriously fill in the blank. This is where you get to put B- work to the test, go start putting products up and seeing if your audience wants to buy them. And we listened to you because you said you wanted a lifetime deal one time payment. That's it, you own it forever. You can buy MiloTreeCart right now for our introductory price. At $349. We offer a 30-day no questions asked money back guarantee. So, there is no risk, head to milotreecart.com to sign up and to no longer feel that you are bad at technology. Other Blogger Genius Podcast Episodes You'll Like: #126: How To Show Up Authentically And Sell To Your List with Kate Doster #021: How To Set Up An Easy and Effective Email Sales Funnel with Kate Doster (Part 2) #020: Why Email Marketing is Exciting and Easy with Kate Doster (Part 1) Imagine a world where growing your social media followers and email list was easy… If you are looking for ways to grow your community whether that be email whether that be social media, right now head to Milotree.com install the MiloTree app on your blog and it will do the work for you. Let it do the heavy lifting for you. Let it pop up in front of your visitors and ask them to follow you on Instagram Pinterest, YouTube, Facebook, join your list, check out the exit intent but really get your community growing. And we'd love to help you with MiloTree. And I will see you here again next week. Sign up for MiloTree now and get your first 30 DAYS FREE!

Wish you knew how to grow an email list for your business? If so, you're not alone. In preparation for this episode, I Googled "How do I grow an email list?" And do you know how many results there were for that search?1,170,000,000. Yes, friends. That's over one billion results. People know the value of email marketing. That's for sure. They just don't know exactly HOW to grow an email list.Good news — you don't have to search any longer. I invited Kate Doster, host of the Inbox Besties podcast, onto the show to talk all about list building with me.We'll cover how to grow an email list if you don't have one, how to kickstart a stagnant list or address your list if your business is completely changing, and what type of lead magnets will help you actually grow your list._______________________________________________Meet our guest expert, Kate DosterKate Doster is the host of the Inbox Besties Podcast, creator of the Love Your List 2.0 email marketing mega course and is dangerously obsessed with helping ethical entrepreneurs carve out their slice of the interwebs by wooing the hearts (and wallets) open of their small but mighty audiences thanks to fun email marketing and easy yes mini-offers.She believes you don't need to bleed the alphabet or be a dirty rotten spam face to write emails that jolt subscribers into taking action, gobbling up your paid offers like candy… or kale if that's their thing.Looking to connect? You can visit Kate's website or find her on Instagram.Learn more about your host:Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.When Erin's not helping her clients write email sequences or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, She Built This, and Photo Business Help.Stay in touch with Erin Ollila, SEO website copywriter:Learn more about Erin's VIP Day options if you'd like to learn more about how you can hire her to write emails for youReach out her on Instagram, Facebook or on LinkedIn to talk more about online quiz creation and quiz funnelsReach out to continue the conversation: https://erinollila.com/podcast and https://instagram.com/erinollila

Wish you knew how to grow an email list for your business? If so, you're not alone. In preparation for this episode, I Googled "How do I grow an email list?" And do you know how many results there were for that search?1,170,000,000. Yes, friends. That's over one billion results. People know the value of email marketing. That's for sure. They just don't know exactly HOW to grow an email list.Good news — you don't have to search any longer. I invited Kate Doster, host of the Inbox Besties podcast, onto the show to talk all about list building with me.We'll cover how to grow an email list if you don't have one, how to kickstart a stagnant list or address your list if your business is completely changing, and what type of lead magnets will help you actually grow your list._______________________________________________Meet our guest expert, Kate DosterKate Doster is the host of the Inbox Besties Podcast, creator of the Love Your List 2.0 email marketing mega course and is dangerously obsessed with helping ethical entrepreneurs carve out their slice of the interwebs by wooing the hearts (and wallets) open of their small but mighty audiences thanks to fun email marketing and easy yes mini-offers.She believes you don't need to bleed the alphabet or be a dirty rotten spam face to write emails that jolt subscribers into taking action, gobbling up your paid offers like candy… or kale if that's their thing.Looking to connect? You can visit Kate's website or find her on Instagram.Learn more about your host:Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.When Erin's not helping her clients write email sequences or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, She Built This, and Photo Business Help.Stay in touch with Erin Ollila, SEO website copywriter:Learn more about Erin's VIP Day options if you'd like to learn more about how you can hire her to write emails for youReach out her on Instagram, Facebook or on LinkedIn to talk more about online quiz creation and quiz funnels Reach out to continue the conversation: https://erinollila.com/podcast and https://instagram.com/erinollila

Thought Leader series finale - My Favorite Takeaways from Each Episode in this Series Thought Leadership Series This is a solo episode in which I get to share some of my favorite takeaways from each of the 11 episodes in this series. This series includes interviews with experts who discuss topics ranging from defining exactly what a thought leader is to how to develop stronger relationships and make more sales with your audience through email marketing to how to successfully add keynote speaking to your business. I start by walking you through the approach and mindset I used to create this series and I hope you finish today's episode inspired, with ideas to implement right away, and possibly with a desire to go back and listen to some episodes to glean more of the golden tips my guests shared. This episode at glance … >> (2:30-6:00) Episode 31 takeaways about what a thought leader is, what an audience comes to a thought leader for, reasons why you should focus on becoming one, the initial questions you should ask yourself to develop the right strategy, and how to build thought leadership into the foundation of your messaging. >> (6:10-9:38) Episode 42 takeaways for Instagram success with Amy Studer include simplifying the process by shooting and recording inside the Instagram app on your phone, unfollowing your competitors, and easy ideas for reels and stories every day. >> (9:48-11:03) Episode 40 takeaways for email marketing with Kate Doster include simplifying the process by focusing each email on only one thing, she also shares about recording yourself with an app on your phone as a faster way to figure out what to write to communicate the way you normally sound in conversations, she also gives a subtle approach to help you bring in more sales in every email you send. >> (11:05-12:35) Episode 39 takeaways for pitching the media with Jody Fisher include whittling your pitches down to a single sentence because the media is bombarded with pitches and he recommends sharing the topic you want to discuss for a particular reason or angle you know the reporter will want. For follow up, he again recommends keeping it to one sentence and adding something extra about why you think you or the person you represent is the perfect fit for the piece the reporter is writing. >> (12:35-16:05) Episode 38 takeaways for strengthen your mindset with Laura Terrell include knowing that no one is immune to fear, so never feel alone or less than simply because you feel fear. Resilience is one of the most important traits to develop. Everyone fails but what matters most is learning from the experience and understanding how to recover from it. She also shares a great way to shut down feelings of imposter syndrome by shifting the way you define it. >> (16:06-18:27) Episode 37 takeaways for growing your business on LinkedIn with Dr. Melissa Henault include showing up on LinkedIn as a business owner, not an employee. This means that your banner should include your branding, not the default plain blue banner. Also, your headline should share the solution you offer clients, not a list of titles like your job title, podcaster, author, etc. You'll stand out on that platform and reach more of your target audience when you share authentic and vulnerable posts. >> (18:30-20:48) Episode 36 takeaways for becoming a better interviewer (for podcasters and others) with Mike and Kim Barnes include not just sticking to the pre-planned questions. Stay engaged in the interview and respond to the answers they share. It may lead you to great insights that you never would've found otherwise. When preparing, identify whether the focus of the interview is on the person or the topic and plan accordingly. Finally, before you start recording the interview, spend a few minutes developing a rapport with the person you're interviewing to put them at ease and to have a more natural, comfortable conversation. >> (20:50-24:15) Episode 35 takeaways for becoming a better interview guest with Mike and Kim Barnes include thinking about your biggest fan and imagining yourself having a conversation with that person instead of thinking about everyone who may watch or listen to your interview. This helps you to relax and enjoy the conversation more, which will definitely come across to your audience. Stop imposter syndrome in its tracks and know that the person interviewing you already sees you as the expert, so you don't need to worry about whether or not you come across that way. Think about when you have conversations about your field with colleagues and how excited and passionate you are to chat about your area of expertise. Let that flow through your interview. Finally, even though you don't control the questions, you have complete control over every answer. Prepare your main talking points ahead of time and look for ways to include them in your answers. >> (24:20-26:55) Episode 34 takeaways for TikTok for business with Samantha Vlasceanu include understanding how to use it for your business and how to avoid the overwhelm of video creation by planning videos as part of a series. Pick a topic and break each tip into a 30-second video. This makes your content more binge-worthy and makes it easier for you to create. Spend some time upfront doing research to find your audience and identify the right hashtags to attract them. >> (26:59-29:15) Episode 33 takeaways for paid speaking with Taylorr Payne include starting the process of becoming a paid, keynote speaker by checking out speaker bureau resources to do some research. In terms of how quickly you can get results with paid speaking, the timeline is often 6-12 months, so remember that you're playing the long game as you approach paid speaking. When it comes to pricing, you may be significantly undervaluing yourself. He gives tips on a good starting point and how to adjust from there. Also, when developing your pitch, put yourself in the shoes of an event planner and the results they are held accountable for in order to have a successful event. Show them how you can help them achieve their results. >> (29:25-34:45) Episode 32 takeaways for podcast guest speaking with me include why I shifted gears in my business this year to focus exclusively on booking my clients as podcast guest speakers. I share why I believe every business owner needs to include this strategy in their marketing plan. Essentially, it's the only place in online marketing where your audience gets excited to show up and dive into a single piece of content for 30-60 minutes. You can build a relationship and establish the know, like, trust factor in a big way with one episode. You can get in front of an audience that's perfectly targeted for your business that you didn't have to spend any time creating. You're introduced as the expert, so you don't have to sell your credibility as hard. It's a great way to generate leads, grow your SEO, and strengthen your brand by having a conversation with someone for 30 minutes in the middle of the workday and then quickly going back to taking care of the rest of your day. It's extremely convenient and efficient. Keys to success include starting with a strong, clear strategy. Determine exactly what you want to be known for, who you want to get in front of, which topics will be most appealing to the hosts and audiences you want to connect with, and keep your pitches short. Include a couple of your top credibility pieces, share the connection you have with that particular show, the topic you want to discuss, and how that will benefit the audience. Rate, Review, & Follow on Apple Podcasts “I love Christie and The Business That Story Built podcast!” Does that sound like you? Please consider rating and reviewing my show! This helps my content reach a wider audience of other amazing business owners like you who want to build stronger businesses. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then share what you loved most about the episode! Also, if you haven't done so already, follow the podcast! Every week I release an episode that helps strengthen the stories we tell ourselves and the stories we tell others. Follow now! Links to reach Christie Bilbrey www.christiebilbrey.com hello@christiebilbrey.com Download my free guide: 10 Tips to Grow Your Business as a Podcast Guest Instagram: https://instagram.com/christiebilbrey LinkedIn: https://www.linkedin.com/in/christiebilbrey/

In this takeover episode, Amy passes the mic to the entrepreneur and email marketing extraordinaire Kate Doster to share tips for being a business owner with ADHD! Kate Doster is the host of the Inbox Besties Podcast, creator of the Love Your List 2.0 email marketing mega course, and is dangerously obsessed with helping ethical entrepreneurs carve out their slice of the interwebs by wooing the hearts (and wallets) open of their small but mighty audiences. Visit Kate's website: https://www.katedoster.com/ Connect with Kate on Instagram: https://www.instagram.com/kate_doster/ Need morning motivation? Join Shine Squad for daily 2-minute inspo straight from Amy! https://amytvshinesquad.com Get all the deets in our show notes: http://detailtherapypodcast.com/ Connect with Amy on Instagram: https://instagram.com/schmittastic Connect with Detail Therapy on Instagram: https://instagram.com/detailspodcast Can't get enough GATLUW? More motivating content here: https://gatluw.com Download the GATLUW Success Guide for FREE! https://gatluw.com/freedomguidebook Get a copy of Amy's book Good Morning Good Life: https://gatluw.com/gmgl

In today's episode, we hear from our guest speaker Kate Doster, email marketing expert, creator of the online course, Love Your List 2.0, and host of the cult-hit podcast, Inbox Besties. Kate helps business owners understand, enjoy, and make more money with email marketing. Today's episode discusses how to approach email marketing in your business, shift your mindset to make more money from email marketing, how to plan out your newsletters and sequences, and how to quickly and easily become consistent. Some top tips … Start writing faster and write the way you naturally speak by using talk-to-text on your devices or a transcription service to help you finish your first draft quickly. Plus, learn the reason why it's so important to write the way you speak for email marketing and every type of communication with your audience. Learn how to use the powerful sales phrase “which is why” to make more sales with your emails. The “yeah, but” brainstorm technique to come up with freebie ideas your audience needs. This episode at glance … >> (9:45-13:45) How to get comfortable with email marketing, write faster, and write the way you naturally speak >> (14:00-19:05) How to plan your newsletters or broadcast emails and the type of content you should and shouldn't send to your subscribers >> (19:20-20:45) How often should you focus on sales in your emails - and how to develop a sales mindset >> (20:48-22:50) Easy, casual selling techniques to incorporate into every email you send >> (23:35-27:45) How to overcome blocks and hesitations with selling to your audience >> (27:50-29:30) Help your audience understand who the right buyers are for what you offer as well as how to become the type of person who can achieve great results from what you offer >> (30:30-31:45) Change the results of your sales sequences by changing shifting your mindset to one of inviting friends to a party instead of simply trying to hit sales numbers. >> (31:49-38:00) Sales sequence structure and welcome sequence structure >> (43:00-50:00) A quick way to brainstorm freebie ideas that will attract your audience >>(50:00-56:00) Different ways to share your credibility and authority in email marketing Rate, Review, & Follow on Apple Podcasts “I love Christie and The Business That Story Built podcast!” Does that sound like you? Please consider rating and reviewing my show! This helps me support more people like you who want to build a stronger business. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven't done so already, follow the podcast! Every week I release an episode that helps strengthen the stories we tell ourselves and the stories we tell others. Follow now! Links to reach Kate Doster & Christie Bilbrey www.katedoster.com kate@katedoster.com Get two years worth of email ideas: katedoster.com/2years Instagram: https://www.instagram.com/kate_doster www.christiebilbrey.com hello@christiebilbrey.com Download my free guide: 10 Tips to Grow Your Business as a Podcast Guest Instagram: https://instagram.com/christiebilbrey LinkedIn: https://www.linkedin.com/in/christiebilbrey/

If you love to learn from Kate, check her out on IG @kate_doster and be sure to check out her podcast Inbox Besties on Itunes! Also check out Kate's website www.katedoster.com How to contact me: Antimlm IG: @from_huns_to_humans Tiktok: @fromhunstohuman podcast email: fromhunstohumans@gmail.com Amazon Affiliate Link ( I make a small commission off of purchases made through this link, prices are not changed for shopping through amazon affiliate links): https://amzn.to/36e0U86 Resources: How to leave an MLM: http://mlmtruth.org/2017/11/11/how-to-leave-an-mlm/ National Suicide Hotline: 800-273-8255 Crisis Text Line: 741741 Physician Support Line: http://www.physiciansupportline.com/ Emotional PPE: https://emotionalppe.org/ How can you help? Report false income and health claims here: https://reportfraud.ftc.gov/ Or go to: https://www.truthinadvertising.org You can also report to your state Attorney General's office! https://www.naag.org/find-my-ag/ Not in the U.S.? Go here: https://www.ftc.gov/policy/international/competition-consumer-protection-authorities-worldwide --- Support this podcast: https://anchor.fm/danielle6575/support

Bundle is an effective way to increase your audience. It's a sure-fire way to boost your email list and grow your connections Today we will super duper deep dive with the amazing queen of bundles, Kate Doster. If you ask anyone who you should speak to about bundles… Kate's name always comes up! In this episode, we are going deep dive in and you are going to learn so much about the following: Everything you need to know about being a contributor to bundles How to find bundles How to run your own bundle

If you've ever struggled with WHY you should send email or WHAT you should send - this episode is for you! It's so important to connect, serve and sell in a way that resonates and connects with your customers. My guest today is the incredible Kate Doster, who believes that sales will follow by having fun, treating people like people, and being genuinely helpful. I'm a true fangirl of Kate! As a retail shop owner, you may find it hard to find the time or wonder what content to share - or why you should even bother? But the stats don't lie - customers are much more likely to purchase from you if they have CHOSEN to be on your email list. Even if you are on Instagram and Facebook - you NEED email. Email Marketing is a mindset. It's a simple, helpful conversation. Kate really dives into how to give yourself permission to truly have fun with your email list and not get in your own way. There are no rules. We discuss strategies to grow your email list, topics to discuss besides discounts, how to batch content, and more! Full show notes at https://wendybatten.com/episode-101/

The Back To Business Free Bundle is open now until March 11, 2022  www.backtobusinessbundle.com   Click here to scoop up all the free premium gifts you want like:  1. Subscribers to Raving Fans – 30 Prewritten Weekly Newsletter Templates – a $97 value from Kate Doster. 2. Profit Explosion Bundle – a $197 value from Faith Mariah. 3. Idea to Killer Content (That Converts) – a $37 value from Naima Sheikh. 4. Group Program Starter Pack – a $197 value from Jordan Schanda King 5. Trello Biz Board Action Pack – a $47 value from Kate Doster. 6. The YOUR CEO DAY Workbook – a $99 value from Lanie Lamarre. 7. Pinterest Rank Boost 2.0 – a $67 value from Amy LeBlanc. 8. Unlock Instagram Income Potential E-book – a $39 value from Marta Ostoja Kiedrzynska. 9. Chakra & Crystal Healing for Beginners – a $27 value from Karen Miller. 10. Power Post Templates – a $22 value from Juakerra Davis. 11. The Money-Making Marketing Plan Template + Mini-Training – a $37 value from Lise Cartwright. 12. The Card Curator – a $67 value from Sarah Lidwell-Durnin. 13. Reduce Stress, Anxiety, and Overwhelm – a $147 value from Laura Donnelly. 14. Time Saving Home Systems Toolkit – a $59 value from Marielle Melling. 15. Toxin-Free Food for Families – a $42 value from Samantha A Radford. 16. Strangers to Fans – a $197 value from Desola Davis. 17. OneClick MBA Content Box – a $99 value from Dr. Destini Copp. 18. YouTube Channel Template Pack – a $47 value from Lindsey Hazel. 19. Get Your Book Out of Your Head and Into Reality Mini Course – a $27 value from Stephanie Mojica. 20. Landing Page Website Canva Template – a $45 value from Prachi Gupta 21. The Virtual Summit Roadmap – a $300 value from Robyn Bennett. 22. Customer Empathy Profile Workshop – a $97 value from Elli Runkles. 23. Money Making Quiz Funnels – a $127 value from Cindy Bidar. 24. Affiliate Promo Packet Canva Template – a $17 value from Kelly Morrison. 25. Copyright Infringement Template Bundle – a $47 value from Andrea Vetter. 26. How to Use ClickUp in Your Business – a $97 value from Shelly Criswell. 27. Slay the Day – Doing More With Your 24 – a $27 value from Pamela James and Crystal Nicole Jones. 28. The Digital Product Starter Kit – a $97 value from Leanne Scott. 29. Digital Planners that Sell – a $155 value from Cait Blakley. 30. UX Design of printables & Canva Training – a $47 value from Becky Beach. 31. Creating an online course and selling it with Kajabi – a $97 value from Christina Rava     See ya there. 

In this episode, I speak to my friend and 1:1 coaching client Kate Doster. Kate is unique from any other client I've ever worked with. First and foremost, because, Kate is a very unique individual, and that's what makes her awesome. But also, because Kate doesn't care give two shits about what the scale says. So today, her and I sit down, talk about what her real goals are.  She tells us how she reached her goal weight, which wasn't a number on the scale. We also laughed our asses off the entire time. If you want to work online 1:1 with me, like Kate does.  We can help you reach whatever goals you want to.  And yes, you're allowed to eat cheesecake. Find out more about Kate and how awesome she is as a badass entrepenuer at katedoster.com And you can also listen to the episode I did with her on her podcast, where you can hear my Cheese Goblin origin story. And last but not least, if you want to see Kate go from lifting just the bar, to 315.  Watch this video.  Because of course you want to see that.

Don't let imposter syndrome stop you from sending emails to your list this year.You can develop an authentic relationship with your list by incorporating moments in your emails to them.And, with an "easy yes" offer, you can turn that relationship into repeat sales and get your email list even more excited to work with youBY THE TIME YOU FINISH LISTENING, YOU'LL FIND OUT: Why imposter syndrome is actually proof you're on the right track.How to leverage moments to build your relationship with your email list.What an "easy yes" offer is and why you need to create one.CONNECT WITH KATE DOSTER: INSTAGRAM  | WEBSITEKate is offering two ways to further connect with her. Her Email Marketing Fairy and the Cookie Effect Masterclass. The Email Marketing Fairy 3.0 offers over 60 email marketing templates (with examples) covering everything from weekly newsletters to sales funnels, and everything in between. The Cookie Effect Masterclass provides information on how to send emails so good, that your subscribers lick the screen.The Email Marketing Fairy 3.0 https://desoladavis.com/fairyThe Cookie Effect Masterclass https://desoladavis.com/cookieIf this episode inspires you, I'd love to hear your biggest takeaway. Take a screenshot of you listening on your device, post it to your Instagram stories and tag me, @desoladavis !  Then, make sure you're following me on Instagram, where you can see behind the scenes footage of how I craft the customer journey and how you can too.

Did Kate Doster just convince me to host a bundle? You wanna hear this one to find out. Follow Kate Doster here and subscribe to her podcast Inbox Besties to get the full details and numbers on her summit (episode 191) and last bundle (198). I also share my  results from collaborating in her bundle on episode 24 of OMGrowth. Wanna collaborate like Kate? Check out Collaboration Cash-In. Read the transcript here. Need a Privacy Policy? Get an American one here and a Canadian one here, and yes, these are affiliate links and yes, I use their resources personally.

Did Kate Doster just convince me to host a bundle? You wanna hear this one to find out. Follow Kate Doster here and subscribe to her podcast Inbox Besties to get the full details and numbers on her summit (episode 191) and last bundle (198). I also share my  results from collaborating in her bundle on episode 24 of OMGrowth. Wanna collaborate like Kate? Check out Collaboration Cash-In. Read the transcript here. Need a Privacy Policy? Get an American one here and a Canadian one here, and yes, these are affiliate links and yes, I use their resources personally.

What does the *medium* of email want in order to be the most effective? What do *we* want when we look through our inboxes? The answers surprised me! We've heard for years that it's important to build our email list.  Unlike social media platforms, you own your email list and can communicate with the people on it directly, without the filters of algorithms. However, just because someone is on your email list, that doesn't mean they're opening your emails, much less reading them and taking action.   I like to experiment with the emails I send.    I've sent fancy newsletter styles with lots of content and links. I've sent personal stories with no styling. Our open rate remains consistent, but the personal emails get the most engagement for sure. This is why I wanted to bring on an email expert, Kate Doster, for the series we've been doing called “The Medium is the Message”. You're going to love this episode. Kate has fantastic energy and she's a great guest.   Kate and I talk about: What our brains want when we check our email inbox The ways email can be used for different goals (brand awareness, sales, thought leadership) What entrepreneurs often get wrong about their email list What's working well with email right now (length, format, type of content, etc.) The best way to promote a podcast episode or other content you've created in an email About My Guest: Kate Doster is the host of the Inbox Besties Podcast, creator of the Love Your List 2.0 email marketing mega course and is dangerously obsessed with helping ethical entrepreneurs carve out their slice of the interwebs. She helps her students woo open the hearts (and wallets) of their small but mighty audiences thanks to fun email marketing and easy yes mini-offers. She believes you don't need to bleed the alphabet or be a dirty rotten spam face to write emails that jolt subscribers into taking action, gobbling up your paid offers like candy… or kale if that's their thing.   About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals clarify their brand message and story, create their signature talks, and develop their thought leadership platforms. Our mission is to get more women in positions of influence and power because it's through women's stories and visibility that we challenge the status quo and change existing systems. Check out our coaching programs at https://www.speakingyourbrand.com.  Links: Show notes at https://www.speakingyourbrand.com/254   Get Kate's free 2-years-worth of email ideas: https://www.katedoster.com/speaking-your-brand    Apply for our Thought Leader Academy: https://www.speakingyourbrand.com/academy/    Download our free thought leadership workbook and get on our email list: https://www.speakingyourbrand.com/guide/    Connect on social: Carol on LinkedIn = https://www.linkedin.com/in/carolcox Carol on Instagram = https://www.instagram.com/carolmorgancox  Kate Doster (guest) on Instagram = https://www.instagram.com/kate_doster/ Related Podcast Episodes: Episode 234: How to Create Content Using Your Authentic Voice with Ashleigh Rennie

Is email marketing still relevant? How do you grow and nurture your email list? How important are lead magnets? These are just a few of the many topics Kate Doster covers in this episode of the Wingnut Social podcast. If you're struggling to build email campaigns that convert, Kate is the go-to expert. Don't miss her take!  What You'll Hear On This Episode of Wingnut Social [1:24] Mini News Sesh: Facebook Update [3:40] Learn all about Kate Doster [4:44] Is email marketing still relevant?  [7:18] How to compose a “Yeah, but…” email [12:54] The lowdown on email lists [17:33] How to attract the right subscribers [20:27] Why you should work with Wingnut Social [21:31] The importance of lead magnets [26:13] How to grow and nurture your email list [29:24] How often to use a call-to-action [31:51] How the Apple iOS update impacts email [33:41] The What Up Wingnut Round [36:16] How to connect with Kate Doster [40:12] Blooper Reel! Connect with Kate Doster The Inbox Besties Podcast Kate Doster's Courses Connect with Kate on Instagram Follow Kate on Twitter Resources & People Mentioned ActiveCampaign MailChimp ConvertKit MailerLite Year of Yes by Shonda Rhimes Your emails need to grab someone's attention Why is someone going to their inbox? They're bored, procrastinating, stuck watching their kids boring tv shows—who knows. But Kate knows that people go to their inbox for a hit of dopamine. Because you're shooting for a dopamine hit, you want to give them a quick tip or anecdote. When people go to their inbox, they want a quick escape.  People think emails need to be a large elaborate story. It doesn't need to be that. But you do want to make sure your emails are relevant. If someone signs up for Kate's email list, they get emails about email marketing and sales psychology. If she started talking about her fitness journey to her subscribers, people wouldn't care. They'd unsubscribe. That being said, you can give them a random piece of information that's tied back to your topic. You must be entertaining and stay true to your brand. You have to treat your subscribers like they're one in a million, send relevant emails, and include the hit of dopamine. How can I make this person feel good today? How can I make them interested? How can I get them thinking? Start with an attention grabber. Kate's secret sauce: The “Yeah, but…” email You want to give your subscribers something that answers the, “Yeah, but…” question. Yeah, I want this, but this is in the way. People always have “yeah, buts…” You have to identify what's holding people back from making a decision. You can then share simple guides that give them the answer to their questions and leave them saying, “She gets me. She understands.”  If someone is truly interested in getting their living room redesigned but can never agree on something with their spouse, you can share a guide that touches on how to mesh two different styles. Think of something that's holding people back. Listen to hear what Kate's specific tips for interior designers are! The importance of lead magnets If you have an interior design blog and want to share some dupes for a crazy expensive couch, that could be a lead magnet. You want to share an exclusive thing that people can only get if they join your email list. It can be hard to brainstorm ideas, so Kate shares some genius hacks.  If you have a popular and relevant piece of content, upcycle it. If something on social media got a lot of engagement, can you turn it into a PDF? You can use that in an email. It doesn't have to be reinventing the wheel. Create permanent versions of things that are excelling and offer that as your freebie. Another pro tip? List out all of the excuses and concerns that people have around what you're ultimately going to sell. Is it working with an interior designer? Is it sourcing? Is it doing something on a budget? Is it finding high-end dupes? If you aren't sure, look at 2 and 3-star reviews on Amazon or snoop around in Facebook groups. What are people complaining about? When you address the “Yeah, but...” that someone has, it works. It all comes from knowing your ideal client. You want someone to say, “How did you know that's what I needed?”  Connect With Darla & Wingnut Social www.WingnutSocial.com On Facebook On Twitter: @WingnutSocial On Instagram: @WingnutSocial Darla's Interior Design Website Check out the Wingnut Social Media Lab Facebook Group! 1-877-WINGNUT (connect with us for your social media marketing needs) Subscribe to The Wingnut Social Podcast on iTunes, Google Podcasts, or TuneIn Audio Production and Show notes by PODCAST FAST TRACK https://www.podcastfasttrack.com

On this episode, I'm taking to Kate Doster all about STREAMLINING your email marketing strategy! Kate is the host of the Inbox Besties Podcast, creator of the Love Your List 2.0 email marketing mega course and is dangerously obsessed with helping ethical entrepreneurs carve out their slice of the interwebs. She helps her students woo open the hearts (and wallets) of their small but mighty audiences thanks to fun email marketing and easy yes mini-offers. She believes you don't need to bleed the alphabet or be a dirty rotten spam face to write emails that jolt subscribe.  

Kate Doster is the host of the Inbox Besties Podcast, creator of the Love Your List 2.0 email marketing mega course and is dangerously obsessed with helping ethical entrepreneurs carve out their slice of the interwebs. She helps her students woo open the hearts (and wallets) of their small but mighty audiences thanks to fun email marketing and easy yes mini-offers.   She believes you don't need to bleed the alphabet or be a dirty rotten spam face to write emails that jolt subscribers into taking action, gobbling up your paid offers like candy… or kale if that's their thing.       In this episode, Karen and Kate discuss: Success Story of Kate Commit to Get Leads Be where your people, your potential clients, your tribe are. Collaboration works in any economic climate.  Consult to Sell Lead your emails with a story and a why, not with the urgency and scarcity. Know your people and know why they would buy from you.  Connect to Build and Grow A free gift and a welcome series of emails allows you to scale without putting in new work on this same set of welcome information each lead.  Success Thinking, Activities and Vision Everything is about mindset and people are intuitive. If you believe being on your list is a privilege, you will treat it that way and people will also see that come through in your emails.  Sweet Spot of Success     "The only reason why somebody is checking their email is to be entertained. Truth be told, that is it. They're going there to procrastinate and to escape. You need to make sure that your emails are going to do that for people."- Kate Doster     *5 Minute Success - Listener Giveaway* Go to www.katedoster.com/5minutes to receive your FREE access to two years worth of strategically planned weekly newsletter ideas that work for any niche--they won't have to worry about what to send their list until 2023!     Connect with Kate Doster: Website: https://www.katedoster.com  Show: https://www.katedoster.com/podcast  YouTube: https://www.youtube.com/channel/UCI_Y_CkVHPRmFSvU-1aK3_Q  Pinterest: https://www.pinterest.com/thekatedoster  Twitter: https://twitter.com/katedoster  Facebook: https://www.facebook.com/katedostercommunications/  Instagram: https://www.instagram.com/kate_doster/      About the Podcast Join host Karen Briscoe each week to learn how you can achieve success at a higher level by investing just 5 minutes a day! Tune in to hear powerful, inspirational success stories and expert insights from entrepreneurs, business owners, industry leaders, and real estate agents that will transform your business and life. Karen shares a-ha moments that have shaped her career and discusses key concepts from her book Real Estate Success in 5 Minutes a Day: Secrets of a Top Agent Revealed.   Here's to your success in business and in life!     Connect with Karen Briscoe: Twitter: @5MinuteSuccess Facebook: 5MinuteSuccess Website: 5MinuteSuccess.com Email: Karen@5MinuteSuccess.com   5 Minute Success Links   Learn more about Karen's book, Real Estate Success in 5 Minutes a Day   Karen also recommends Moira Lethbridge's book "Savvy Woman in 5 Minutes a Day"   Subscribe to 5 Minute Success Podcast   Spread the love and share the secrets of 5 Minute Success with your friends and colleagues!     Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

Are you sending your email list weekly emails? Wondering what you should send your email, what the emails should be about and why focus on them? You hear it all the time. You need to have an email list, but why? You are about to get a dose of dopamine, emojis and the POWER of emails AND how to make them fun. I'm chatting with Kate Doster today and Oh My Goodness, what a fun and hilarious chat. Kate is the host of the Inbox Besties Podcast, creator of the Love Your List. 2.0 Email Marketing mega course and is dangerously obsessed with helping entrepreneurs carve out their slice of the “inter-webs” by wooing the hearts and wallets of their small, but mighty audiences, thanks to fun email marketing and easy “yes Mini offers.” She believes you don't need to bleed the alphabet or be a dirty rotten spam face to write emails that jolt subscribers into taking action, gobbling up your paid offers like candy, or kale if that's your thing. Buckle up friends because this episode is so much fun. And I promise you're going to learn a few things too. Connect with Kate at www.katedoster.com/smmp or on Instagram @kate_doster Before you go, I'd love to connect with you and give you some gifts to help you grow your online presence! Instagram @allisonscholes Facebook Group: https://www.facebook.com/groups/socialmediaformompreneurs/ Work with me: https://bossladyinsweatpants.com/coaching/ Free Caption Templates: https://bossladyinsweatpants.com/free-captions/ Personal Branding Workbook: https://bossladyinsweatpants.com/rock-your-personal-brand/  

In this episode, Kate Doster the CEO of Love Your List 2.0 email marketing will discuss the importance of creating an email list and she will also share tips on how to grow your email list. Kate will also discuss what makes a successful email.READ MORE HERE

If you've ever felt like you've tried all the copywriting and email marketing strategies but nothing felt aligned, then you're definitely gonna want to tune into this episode where I am joined by Kate Doster, the email marketing queen as she dived into the energetics and strategy of email marketing.   In this episode you'll learn: → the TRUE purpose of every email → what to easily send today even if you feel like you're super boring → what to include in your email to actually help people (it's super counterintuitive) → an easy + effective formula for storytelling in emails Questions answered: → how do energetics play a role in email marketing? → how do I serve and also sell? → why people actually go to their inbox   Connect with Kate: → 2 years worth of strategically planned emails (affiliate link) → The Cookie Method: how to write emails so good they like the screen (affiliate link) → Inbox Besties podcast   Links/ Resources: → Wondering if working 1:1 with Kai is your next right step? Apply here → Join the 4-day Limitless Mindset Challenge → Visit the website → Questions? email me at kai@kaihernandez.com

If you've been neglecting your email list for whatever reason, today's episode is for you! My guest shares the perfect get-started guide for your email marketing process so you can finally make it work for you. Kate is all about helping ethical entrepreneurs open the hearts and wallets of their small but mighty audiences thanks to fun email marketing. She believes you don't need to bleed the alphabet or be a dirty rotten spam face to write emails that jolt your community into taking action, whether that's building a long-lasting relationship, buying directly from you, or checking out one of your affiliate partners. Kate is the host of the "Inbox Besties" podcast and creator of the Love Your List 2.0 email marketing mega-course. BUSINESS BUILDING INSIGHTS Do the brave thing. When you default to always doing the thing that's a little bit braver, you're going to get results faster. Build up your "brave" muscle by using it regularly. Start small and just http://giftbizunwrapped.com/episodes/blackbowsweets (get a little braver) each time. Get Started Guide For Your Email Marketing Process Email marketing has been proven to be one of the most effective ways to get sales. Make sure to show up to your list. To choose a system for email marketing, the biggest thing is to see which one works for your brain and your price level.

“If it would sound stupid coming out of your mouth in real life, don't send it in an email because emails are supposed to be conversational.” Kate Doster joins the podcast to share her thoughts on the importance of loving on the people that have said ‘YES' to joining your list. Discover some tactical how-to's you can use to improve your results. Kate is the host of the Inbox Besties Podcast, creator of the Love Your List 2.0 email marketing mega course and is dangerously obsessed with helping ethical entrepreneurs carve out their slice of the interwebs. She helps her students woo open the hearts (and wallets) of their small but mighty audiences thanks to fun email marketing and easy yes mini-offers. She believes you don't need to bleed the alphabet or be a dirty rotten spam face to write emails that jolt subscribers into taking action, gobbling up your paid offers like candy… or kale if that's their thing. Whether you're a seasoned designer or a total novice, with Visme, you can create engaging, dynamic branded content that makes people ask, “How did you do that?!” Visit https://tinyurl.com/seizevisme to explore. If you are a small business owner or salesperson who struggles with getting the sales results you are looking for, get your copy of Succeed Without Selling today. If you haven't seen all Audible.com has to offer, you don't know what you're missing. Sign up for a free trial at audibletrial.com/businessgrowth. Learn more about your ad choices. Visit megaphone.fm/adchoices

Ethical email marketing is more critical now than ever. People are busy and are constantly getting bombarded with emails and sales messages. Now it's so important to serve and sell in a way that resonates with your subscribers. I have the perfect person on the show to talk about serving and selling in a way that puts the FUN back in email. Kate Doster believes that by having fun and treating people like people, sales will follow.    Kate is the host of the Inbox Besties Podcast and the creator of the Love Your List 2.0 email marketing mega-course. Her obsession with helping ethical entrepreneurs goes back to her copywriting days where she discovered her real love was email marketing. She's helped over 4000 students open the hearts and wallets of small but mighty audiences while using the power of fun email marketing and easy yes mini-offers. Her fun style is contagious, and it's hard not to notice her passion and love of email marketing.    We dive into why email marketing is so important. I'll give you a hint. It's longevity. We talk about engagement and why it's more important than list size. Kate shares some of her secrets for making offers fun and writing for people the way you would talk to people. We tackle the scarcity mindset and why being on your list is a privilege. Kate talks about getting people's attention with value emails, creating sexy lead magnets, and why people buy from people who make them feel good. This episode is about loving the people who have said 'YES' to your list.    And be sure to subscribe to The Self-Employed Life in Apple podcasts or follow us on Spotify or wherever you listen to podcasts so you don't miss an episode.   Everything you need can all be found at jeffreyshaw.com    Kate Doster thank you so much for being here!   Remember, you might be in business FOR yourself but you are not in business BY yourself.  Be your best self. Be proud and keep changing the world.   Join 18,000 subscribers looking to do "business with a soul" and sign up to receive The Self-Employed Nutshell Newsletter! Sign up here!   Guest Contact –   Kate Doster Free Weekly Newsletter Topics Inbox Besties with Kate Doster Love Your List 2.0 Kate Doster Facebook Kate Doster Twitter Kate Doster Instagram Pelotaunt - SNL   Contact Jeffrey – Website Coaching support My book, LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible is now available! Watch my TEDx LincolnSquare video and please share!   Valuable resources to help you-   The Self-Employed Business Institute- You know you're really good at what you do. You're talented, you have a skill set. The problem is you're probably in a field where there is no business education. This is common amongst self-employed people! And, there's no business education out there for us! You also know that being self-employed is unique and you need better strategies, coaching, support, and accountability. The Self-Employed Business Institute, a five-month online education is exactly what you need. Check it out!   Take The Self-Employed Assessment! Ever feel like you're all over the place? Or frustrated it seems like you have everything you need for your business success but it's somehow not coming together? Take this short quiz to discover the biggest hidden gap that's keeping you from having a thriving Self-Employed Ecosystem. You'll find out what part of your business needs attention and you'll also get a few laser-focused insights to help you start closing that gap.   Have Your Website Brand Message Reviewed! Is your website speaking the right LINGO of your ideal customers? Having reviewed hundreds of websites, I can tell you 98% of websites are not. Fill out the simple LINGO Review application and I'll take a look at your website. I'll email you a few suggestions to improve your brand message to attract more of your ideal customers. Fill out the application today and let's get your business speaking the right LINGO!   Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life (May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success.

If you've been in the business world for a minute, you've heard this dreaded statement before ....” You must have an email list or you're an idiot sandwich!” Okay, so hopefully nobody actually called you an idiot sandwich, but my guess is you've probably heard a ton of conversations about why it's so important to build a mailing list. But, how often do you hear people talking about HOW to actually go about building and nurturing an email list? Well, probably not often enough. That's why today, we're bringing our gal, Kate Doster, host of the “Inbox Besties” Podcast and the creator of the Love Your List 2.0 email marketing mega course on the show to give us an email marketing crash course! Listen in as she uncovers the 'must-have' emails for a fun and profitable email marketing plan. Let's be friends! Find us on Instagram http://instagram.com/bizbirthdaybash @bizbirthdaybash. For all show notes please visit http://www.bizbirthdaybash.com/podcast   Grab your FREE Training -- 4 Essentials You Need to Turn Your Biz into a Profit Party: https://bizbirthdaybash.com/free-training

If you're not tech-minded, you might be missing out on a few things that could take your business to a new level. If you introduce these top 5 business tools alone it will make all the difference in the world to you and your online business.How can I be so confident? Well, I've been running my online businesses for over 10 years now; so it's pretty much in my DNA to find the best of the best tools, apps and platforms that make your life easier. I love researching, testing and trialing the most user-friendly, affordable and functional tools to get paid to be you and that help you grow your profitable online business. Basically I leave you with the best of the best tools. In this episode I give you five of the best that I simply can't run my business without, and have led to more income, more ease, more automation and frankly more abundance.Full disclosure - some of these links are affiliate links for the tools I love and recommend and if you buy them I get a commission. In this episode we uncover: ✅ Thrive Architect -the visual page builder I personally use to design and build all my website landing and sales pages! It's so damn easy to use too.✅ ConvertKit! Perfect for content creators, bloggers, coaches and people like you and me who want better deliverability and way more chance of your emails being seen and opened.✅ Why I love Podia. It hosts your online course, and it acts as your website, your own shop, basic email list and even your blog!✅ ThriveCart is an awesome payment platform that allows you to create gorgeous + secure checkout pages that convert, and convert WELL.✅ Tidio is a super handy live chat, chat bot, messenger tool and email tool all in one place. It saves time, boosts satisfaction, and increases sales. Hell, yes.Resources:Get your all-in-one website, marketing and sales funnel with Thrive themes for just $19 pmStart your free ConvertKit plan todayStart your free Podia trial and then get 15% off here.Grab Thrivecart for a one-off lifetime price here.Start your free Tidio plan hereYou can take a look at a few more of my key recommendations on my handy tools page here.Once all that juiciness is in place, take a listen to my jam with Kate Doster about how you can use them to learn to love and grow your email list. See acast.com/privacy for privacy and opt-out information.

Are you worried about how you'll get your summit attendees to stick around and turn into raving fans? Do you want to wow your new audience without sounding like a spammer face? If your answer is yes, then it's time to learn how to get your audience to open their hearts - and wallets - to you without being gross and spammy. Emailing your summit subscribers doesn't have to be a chore and you don't have to be constantly selling to them. Changing your mindset will also change how you come across to your listeners via email, so make sure you work on that before starting your emails. Step around those common mistakes that we outlined, too, and you'll be well on your way to a healthy email list relationship! Get Kate's 2 Years of Email Ideas: https://katedoster.lpages.co/2-years-ideas-new-2023/ (https://katedoster.lpages.co/2-years-ideas-new-2023/) Want to learn more about selling with a summit as a podcaster? Go to http://sellwithasummit.com/podcaster/ (http://sellwithasummit.com/podcaster/) to join in and learn from even more podcasting and summit experts! Learn more about Kate at https://www.katedoster.com (www.katedoster.com)Mentioned in this episode: Evergreen Summit Audio Training If you're ready to host a summit or have already hosted one and want to get more out of the months of work you put into your summit, jump over to evergreensummits.com. I put together a free audio training that you can take on the go in your regular podcast player! https://virtualsummitsuccess.captivate.fm/evergreen-summit-training (Evergreen Summit Audio Training)

"Email Marketing" - did your shoulders just tense up reading that? Because most podcasters aren't super comfortable writing emails to their list each week."I didn't have time...it's not a priority...I'll get around to it...maybe next week." These are the responses I hear from so many podcasters in this community when I ask them about their email lists.Which is why I wanted to invite Kate Doster, an Email Marketing Goddess, to chat about how writing emails can actually be fun. We talked about her podcast experiences (as well as a recent snafu she was dealing with in real-time), her journey through having an online business, and why her email list is made up of only her favorite people. If you've been looking for motivation to email your list more often - or getting started all together, this episode is for you!Launch YOUR Podcast in 30 days! The toolkit I wish I had when I started podcasting. "The Ultimate Podcast Launch Toolkit" https://toolkit.krystalproffitt.com/Buzzsprout - Let's get your podcast launched! Start for FREEDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

How do you learn to love and grow your email list?Remember that mad romance you had?The one that got you right in the stomach with the flutters. The one that made your heart beat faster. The one where you ate, breathed and slept the possibility of it all?Imagine feeling that way about your email list.Imagine writing emails and getting your subscribers to engage with you and take action, as easily as it is to get a puppy to fall in love with chest rubs.Kate Doster is the host of the Inbox Besties Podcast, creator of the Love Your List 2.0 email marketing mega course and is dangerously obsessed with helping ethical entrepreneurs carve out their slice of the interwebs. She helps you to woo open the hearts (and wallets) of your small but mighty audiences thanks to fun email marketing and easy-to-say-yes-to mini-offers.Are you ready to get your email list to fall in love with you? You certainly will be after you’ve listened to our amazing conversation on how to grow an amazing list that converts!In this episode we uncover: ✅ How Kate started her list and how you can start yours (we’re talking explosive)✅ How to get in front of other people’s audiences (it’s all about collaboration)✅ That it’s okay to give some of your list the boot (we’re keeping it clean)✅ How a scarcity mindset is doing you a major disservice when it comes to your list✅ Why focusing on list growth could be hurting your businessResources:Kate is offering you free access to two years worth of strategically planned weekly newsletter ideas that work for any niche--you won’t have to worry about what to send your list until 2023! Take a listen to this UNTAPPED episode on How to Use Live Online Events to Grow Your List and Make More Sales Are you ready to bring in $10K months to your business? Check out the details for The $10K Club here. See acast.com/privacy for privacy and opt-out information.

I'm so excited that my guest today is Kate Doster, a current client of ours.  She is here to share all of her wisdom in the email marketing space, which is closely connected to the world of podcast pitching.   Kate is the host of the Inbox Besties Podcast, creator of the Love Your List 2.0 email marketing mega course and is dangerously obsessed with helping ethical entrepreneurs carve out their slice of the interwebs. She helps her students woo open the hearts (and wallets) of their small but mighty audiences thanks to fun email marketing and easy yes mini-offers. In this episode, we go ALL IN on a conversation around freebies and opt-ins that lead people to join your email list in a way that feels authentic AND is profitable. We also talked about how much you should actually  ‘give away’ in your opt-in freebies, what format you should use, and we even nerded out on metrics a little bit!. I hope you find this episode helpful and uber-actionable. I would love to hear from you what your favorite takeaway is. And with that in mind… Are you our Action-Taker of the Month? If you’re using anything from this episode in your visibility work, whether pitching yourself, changing up your topic list, or appearing on shows, tag me on Instagram and share what you’re doing. I’d love to choose you and your business to feature on the podcast, in my email newsletter, and on Instagram! Topics covered include: What is the purpose of an opt-in? And how much should you give away? Who do you want on your email list? Where in your customer journey you should offer a freebie Different ways of tracking the ROI  How to decide the best opt-in to offer: which format, what type of content, and which problem it should solve  The things that need to happen AFTER people opt-in to your email list Resources mentioned in this episode: Sign up for the waitlist and be notified as soon as we open the doors for the next round of the Go Pitch Yourself program Get your free downloadable version of Angie's roadmap for podcast pitching success to be notified when the Go Pitch Yourself program reopens Book a discovery call to see if Angie can support YOUR visibility needs Follow Angie on Instagram - and submit your screenshots when you're ready to Go Pitch Yourself Get more info on Angie's website including details of the Go Pitch Yourself program Check out Kate’s Freebies That Serve and Sell mini-course and get Two Years’ Worth of Emails [affiliate links] Visit Kate Doster’s website and connect with her on Instagram Listen to the Inbox Besties podcast Now it’s time for you to get out there and Go Pitch Yourself! Be sure to screenshot this episode and tag me on Instagram @angie_trueblood and let me know that you are ready to #gopitchyourself! I’ll add your post to my story and help you spread the word!  Can’t wait to connect again! Feel like you need a little support in getting started pitching yourself? >>> Get a free downloadable version of my roadmap for podcast pitching success Follow & Review in Apple Podcasts Are you following the podcast? If not, I’d love for you to do that today so you don’t miss ANY episodes. Click here to follow via Apple Podcasts! And, if you are SUPER pumped about the show, I would be so thankful if you would pop over to Apple Podcasts and leave a review. Crazy enough, reviews help other folks find my podcast and they help me get a real sense of what you love about the show. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Much love, friend. Special thanks to Steve Woodward at PodcastingEditor.com for handling all the behind-the-scenes tech pieces of production.

I've always had a "love-hate" relationship with email. It's great for communication but using it in my business - especially for sales - just seemed like one more thing for the to-do list. If you feel the same way, Kate Doster is here to persuade you that your email list is your best sales and marketing tool. As the host of the Inbox Besties Podcast and creator of the Love Your List 2.0 email marketing course, Kate empowers entrepreneurs to write emails dripping with personality without having to act like somebody else. By changing your mindset you can be writing emails that convert in no time at all. You can find complete show notes and resources for this episode at scalingdeep.com/email-marketing-kate-doster.

Everyone talks about building an email list, but what do you say to your people once they've subscribed? That's the big question Kate Doster and I discuss in this episode on good email writing, nurture sequences, and freebies that actually make sense. Topics discussed in this episode: We start off by talking about how the […] The post Nurture Sequences & Freebies That Sell with Kate Doster #139 appeared first on Brand Strategist & Content Strategy | Britney Gardner.

Raise your hand if you’re not totally sure what to say to your email list!   I totally understand. Luckily, there are total experts like Kate Doster that know how to make email marketing fun and profitable.   Kate Doster is the host of the Inbox Besties Podcast, creator of the Love Your List 2.0 email marketing mega course and is dangerously obsessed with helping ethical entrepreneurs carve out their slice of the interwebs by wooing the hearts (and wallets) open of their small but mighty audiences thanks to fun email marketing and Easy Yes mini-offers.   She believes you don’t need to bleed the alphabet or be a dirty rotten spam face to write emails that jolt subscribers into taking action, gobbling up your paid offers like candy… or kale if that’s your thing.   In this episode, Kate is sharing how she became an email marketing queen, what psychology principles she recommends using in emails, what it takes to make your mark in the digital product space and more.   Listen in to learn more about Kate and her incredible tips for growing and engaging your email list. Resources Mentioned:  The Email Marketing Fairy Course www.katedoster.com/freetraining www.katedoster.com/inbox-besties www.katedoster.com www.instagram.com/kate_doster empoweredbusiness.co/digital-product-toolbox  I would love to connect on Facebook or Instagram! Show notes available at www.monicafroese.com/16

“Do the Brave thing.” Whether you are wanting to grow your business or promote the work you have probably been told that you need an email list. But that doesn’t sound fun, does it? It’s a GREAT tool for marketing but the stigma around email marketing is real. How can we make it creative and meaningful?    TOPICS: What if you don't have an offering or monetize your audience- how can we use email lists? Coming up with content ideas and creative ways to serve consistently Can we make emails interactive and include media? Or will that hurt open rates? How to make email marketing feel less icky and something you are actually excited about Nurturing an email list you haven’t been consistent with    WHO IS KATE? Kate Doster is the host of the Inbox Besties Podcast, creator of the Love Your List 2.0 email marketing mega course, and is dangerously obsessed with helping ethical entrepreneurs carve out their slice of the interwebs. She helps her students woo open the hearts (and wallets) of their small but mighty audiences thanks to fun email marketing and easy yes mini-offers. She believes you don’t need to bleed the alphabet or be a dirty rotten spam face to write emails that jolt subscribers into taking action, gobbling up your paid offers like candy… or kale if that’s their thing. Connect with Kate: https://www.katedoster.com Listen to her show: https://www.katedoster.com/inbox-besties/   FOLLOW US:  SHOW NOTES: https://www.heatherparady.com/ INSTAGRAM: https://www.instagram.com/heatherparady/ YOUTUBE: www.youtube.com/heatherparady TIKTOK: https://www.tiktok.com/@heatherparady? FACEBOOK GROUP: https://www.facebook.com/groups/645500432309046

Raise your hand if you would rather do anything else other than sending an email to your email list?I used to feel the same way until I found Kate Doster. Kate is the host of the podcast Inbox Besties that helps coaches, bloggers, and course creators with list building, email marketing, funnels, and passive income products.In this episode Kate shares:her story getting fired and later becoming a mompreneurtips for selling using email without feeling sleazywhat's a freebie and how to use it to not only build your email list but ultimately make moneyhow she built a team and the question to ask to determine where you need help in your businessIf you're ready to take your business to the next level or you want to do better with email marketing, Kate is your girl. And this is the episode that will help with that.ABOUT KATE Kate Doster is the host of the Inbox Besties Podcast, creator of the Love Your List 2.0 email marketing mega course, and is dangerously obsessed with helping ethical entrepreneurs carve out their slice of the interwebs by wooing the hearts (and wallets) open of their small but mighty audiences thanks to fun email marketing and Easy Yes mini-offers.She believes you don’t need to bleed the alphabet or be a dirty rotten spam face to write emails that jolt subscribers into taking action, gobbling up your paid offers like candy… or kale if that’s your thing.CONNECT WITH  KATEWebsite: https://www.katedoster.comFacebook Page: https://www.facebook.com/katedostercommunications/Facebook Group: https://www.facebook.com/groups/LoveYourListMastermind/Instagram: https://www.instagram.com/kate_doster/Pinterest: https://www.pinterest.com/thekatedoster/Freebie: katedoster.com/happy-momSHOW NOTES FOR THIS EPISODE: https://www.realhappymom.com/132REAL HAPPY MOM INSTAGRAM: https://www.instagram.com/realhappymom REAL HAPPY MOM COMMUNITY: https://www.facebook.com/groups/realhappymomSign up for my weekly newsletter and get 9 mom’s ultimate mom hacks for living a happy and productive life.Support the show (https://ko-fi.com/realhappymom)

In this podcast episode, I chat with Kate Doster. If you have 15 tabs open right now and you never wear socks that match, Kate Doster is the productivity lady for you. You'll see that Kate's zone of genius isn't organization. In fact, she's a creative copywriter turn course creator who kept missing deadlines, skipping over crucial steps in her launches and lived in a consistent state of digital clutter. It wasn't until Trello entered her life as a solopreneur that things finally started to come together. Think - never missing emails, actually finishing up paid products and publishing and promoting her podcast Inbox Besties every week even when things got crazy. You'll walk away from this episode with productivity tips for your online course creation projects and course launches even if you feel that you're the most disorganized person you know! Links mentioned in this episode: ✅ Sponsored by Course in a Box on AppSumo ✅ Back to Business Bundle: February 22nd - March 5th, 2021 ✅ Trello Magic (affiliate link) ✅ Kate Doster Follow Destini on social media: ➡️Instagram: https://www.instagram.com/destinicopp/ ➡️LinkedIn: https://www.linkedin.com/in/destinicopp/ ➡️Pinterest: https://www.pinterest.com/destinicopp/ ➡️Facebook: https://www.facebook.com/destinicopp/ ➡️Episode show notes: https://destinicopp.com/podcast/44 If you love our podcast we would LOVE a review. Here's how to leave a rating or review for a podcast from your iPhone or iPad: https://destinicopp.com/podcast/podcast-rating-and-review-in-itunes Thanks so much for your support! --- Send in a voice message: https://anchor.fm/destini-copp/message Support this podcast: https://anchor.fm/destini-copp/support

Register for the Profitable Course Creator Summit for FREE at coursecreatorsummit.com. Join us for this FREE 4-day event with over 30 experts on course creation, marketing, and advanced strategies to earn more with your online course.

Kate Doster knows how to wine and dine people to get them on her email list. Today she is going to pass on some tips, tricks and strategies for how to get people onto your email list right now.

On this MADM, Kate Doster with Kate Doster Media shares a domestic violence message about hope beyond a domestic violence situation. Listen & share.

On this edition of The Mary Faye Headrick Good Deed Segment, Kate Doster shares her personal experiences with domestic violence and how she worked through the darkness and into the light through photography. Listen & share.

Email is such a powerful piece of your online business. It is where you'll get the biggest ROI (return on investment). But how do you use it to maximize your list's potential? I've got my friend, Kate Doster from KateDoster.com, back on the show to break down why email is so powerful, why it's different from social media, why it's the best way to build a close relationship with your audience, and how to create an easy email sales funnel to sell to your subscribers. Kate's email philosophy is to show up as a real person. I love that! And you'll love this episode. Plus, Kate is an absolute hoot!   Show Notes: MiloTree MiloTree Coaching Group Kate Doster Inbox Besties Subscribe to The Blogger Genius Podcast: iTunes Google Play Stitcher YouTube Host 0:04 Welcome to the Blogger Genius Podcast brought to you by MiloTree. Here's your host, Jillian Leslie. What Do I Get in the MiloTree 6-Week Coaching Group? Jillian Leslie 0:11 Hello, everyone. Welcome back to the show. Before I start, I wanted to let everybody know that right now David and I are in the midst of our current six-week Blogger Coaching Group. And we are going to start our next one at the beginning of August. So I want you to pencil that in. I'll be telling you more about it as it gets closer, but I want you to just put that in your mind. Because if you are a blogger, or an online entrepreneur and you feel like you are stuck, or you feel like you don't know which way to go, you definitely want to join our next group because we as I say we roll up our sleeves. We not only dig into your site and optimizing your site because, of course, David is a technologist, but we teach you strategies and we hold you accountable. So during those six weeks, you're not just learning. You're building your business with constant feedback from us. There are weekly assignments to move you forward and you develop the skills as you're building. It's really awesome. So again, just remember beginning of August, this could really be a game changer for you. For today's episode, I have my friend Kate Doster back on the show; she was one of my early guests. She is an email marketing expert and she is a hoot. I just love her on the show. And we are talking about what is working in email marketing today. You know, things are always changing. They're always new trends, and she is so up to date. I really think you are going to get a lot out of this episode. So without further delay, here is my interview with Kate Doster.

Here's a replay of an episode with Kate Ahl on Kate Doster's podcast (Inbox Bestie's) about how to do Pinterest marketing the right way.

You are in for a TREAT today with Kate Doster, as we talk about what to email your list, how to sell to your list, and what Sir Mix-A-Lot has to do with your email list. If you feel unsure about email marketing in your business, this is THE episode to listen to! Find Kate here: https://www.katedoster.com

HOW TO TURN YOUR AUDIENCE INTO RAVING FANS ADDICTED TO THROWING FIST-FULLS OF CASH AT YOU (RBL004)     You're probably freaking out that no one will buy from you. Am I right? Or at least a little right? C'mon now, I know it must be a little true… Well, if it is even remotely the truth, you are in for the treat. This week on Rebel Boss Ladies, I am joined by retired copy writer turned business owner, Kate Doster. Kate is going to show you how to turn your audience into RAVING FANS addicted to throwing fist-fulls of cash at you. Kate breaks it all down for you into a simple, easy-to-follow framework that you can implement instantaneously into your business. We cover: -How to talk to your audience -How every email is a sales email, and what that means for you -How to get really clear on who you're talking to and how you're helping them -How to be yourself, unapologetically, and how that's going to help you ultimately sell more Kate stunned me with how much information she dropped in this episode. It's a MUST LISTEN! LINKS FROM THE SHOW: Check out Kate's site for more information on how you can get your audience to slap that BUY NOW button! Head on over to LoveYourList.co to check out more information about Kate's signature program that'll help you get more customers Check out the Inbox Besties Podcast! Kate's a pro at podcasting and if you liked this episode, you're going to want to check out PART TWO over there! Listen to the Inbox Besties show on iTunes!  ABOUT KATE  Kate Doster is dangerously obsessed with helping “the little guys” – unknown bloggers and creative online business owners – carve out their slice of the interwebs by the wooing the hearts (and wallets) open of their small but mighty audiences thanks to fun email marketing and easy yes mini-offers. She believes you don't need to bleed the alphabet or be a dirty rotten spam face to write emails that jolt subscribers into taking action, gobbling up your paid offers like candy…or kale if that's their thing. Just make sure you set aside time to buy your piggy bank bigger pants because he's going to need them.   When she's not hosting her podcast Inbox Besties, dropping humblebrags about how she was voted the top marketing website for soloprenuers in 2018  or writing about herself in the 3rd this comical retired copywriter can be found chasing around her two young daughters, playing the ukelele and re-watching 30 rock for the millionth time.

Today I'm back with Part 2 in my interview with email marketing strategist, Kate Doster. In this episode we delve deep into online sales. We discuss how to set up an easy and effective email sales funnel, how to focus on your product benefits, how to write your emails, and how to do an open-close cart launch. If you missed Part 1 of my interview with Kate where we go over why email marketing is exciting and easy, definitely check it out first. Now relax and enjoy how to sell anything through email! I think you're going to really enjoy this. Resources: KateDoster.com Love Your List Inbox Besties Podcast Teachable Thinkific AccessAlly Marie Forleo Todd Herman MiloTree Some of these links may be affiliate Subscribe to The Blogger Genius Podcast: iTunes Google Play Stitcher Transcript – How To Set Up An Easy and Effective Email Sales Funnel with Kate Doster Host: [00:00:03] Welcome to the Blogger Genius Podcast brought to you by MiloTree. Here's your host, Jillian Leslie. Jillian: [00:00:10] Hello and welcome back to Part 2 of my interview with Kate Doster, email marketing guru, were we get really deep into online sales. Here we go... Jillian: [00:00:20] Let's talk about sales emails. How to start setting up an email sales funnel Kate: [00:00:22] OK. So when we're actually selling selling stuff. OK. So we had our list of our 200 people we've been talking to, the people who would talk to us. Kate: [00:00:30] We have registered the fact that I use this checklist every time I have to organize my house, because that's what people were really intimidated by that, their whole house was full of clutter and they couldn't get rid of it all. Kate: [00:00:44] Some of it was some kind of mental, some of it is they start going and then they lose steam. So we listen to everyone's problems. We got all of our stuff and run. Kate: [00:00:51] You know what, I'm going to create just a room by room checklist. And it is going to say what to do and how often. So that someone can just say, oh it's Monday, like I need to do this, or I can do this once a week. Kate: [00:01:04] So that's what we're going to do. So we have throughout our email and on our social and on our blog we've been teasing it out, so we can just start with an email and really just explaining the problem. Kate: [00:01:17] And since you talk to your audience or even a friend that's not on your email list, about it. Kate: [00:01:22] "So I was talking to Cindy the other day and she was saying that one of the biggest things that is really dragging her down is that every single time she cleans her kitchen table, it just gets cluttered again, can you relate?" Start by telling the story of the problem you're solving Kate: [00:01:33] It's so frustrating. Like, I just cleaned that and now there's no space to do anything! Which means now they're eating in the living room. So you're literally just like telling a story, guys. Kate: [00:01:43] Which is why I've decided to create, and we can talk about naming things. But The Quick Clean Serenity House Checklist. And tomorrow I'm going to tell you how you can get it. Kate: [00:01:55] Now, this is if you have not been talking about it at all before you sell. I always like to send one of those like pre-sell emails to kind of get the juicing going. Kate: [00:02:04] You know, you've read this story. It was really really interesting. They definitely relate to the main character. You're not necessarily selling, you're selling the fact that you need open tomorrow's email. Kate: [00:02:14] So then tomorrow's emails come and again you shout back from yesterday because sadly not everyone reads all of our emails. We wish. Kate: [00:02:22] So yesterday I told you about Cindy and a kitchen table dilemma. Can you relate? Like a very short summary. Kate: [00:02:27] Well today, I'm going to introduce you to your new best friend, The Superclean House Checklist, which will give you day by day and person by person handouts, so that your house is always as clean as it can be, and you can stop yelling at your family to pick up their mess. Jillian: [00:02:43] Can we pause for just one second. I fall into this trap all the time, especially let's say with MiloTree. Jillian: [00:02:50] Which is, we've rolled out a new feature and I want to tell everybody about the feature, and where I am going wrong is I need to talk about the benefit, not the feature. How to sell the benefits of your product and not the features Kate: [00:03:05] And what's really nice, and we're going to use MiloTree because again, I'm a user and I love it. Kate: [00:03:09] So you know, what you can start with, and this is like in your pre-writing so if you do a Google doc. So say that you can name a new feature and we can actually role play this in real life if you want. So we have this ability where people can do... blank. Jillian: [00:03:27] So people get it, we'll do it in real life. People can pick pages on their site and either turn off their MiloTree pop-up, like let's say it's a sales page and you don't want this pop-up showing up. You can enter the URL and MiloTree won't show. Jillian: [00:03:42] Conversely, let's say you only want to show your pop-up on a certain page. You can have it not show on every page of your site except for the pages you want. OK so that is the feature. Kate: [00:03:56] I actually use this feature. OK. So guys, do this with your own stuff too, especially before you sell. Like OK so we can hide it from appearing on certain pages. Kate: [00:04:16] So that means if someone is on your sales page they don't get distracted. Yes so what. So that means that they stay focused. Yes, right. So that way they buy. OK. So if they buy now, you're going to make more sale. People want more sales and you can keep going and going. Kate: [00:04:33] It's like OK so they get more sales and again you can go like that they get more money and MiloTree is like, paying for itself, like it understands that you don't want someone to join your email list if they're on your sales page because we want to keep people directed right now. Kate: [00:04:50] So maybe, because I'm sure you've gotten this request or you yourself have noticed this as a blog owner and a business owner. Kate: [00:04:57] And why would people want to have it on certain pages. So maybe they have their MiloTree set to a certain freebie that they have to join their email list, and say it is for healthy eating. But they also blog about exercise or like mommy tips, so stuff that's not so relevant. Kate: [00:05:20] So this is really great for our lifestyle bloggers. It's like are they really going to want my healthy eating stuff when they're looking for the best deals on fashion? Probably not. Kate: [00:05:28] So this way you are not annoying the people on your site with things they don't need. Kate: [00:05:33] Now you're showing that you're caring so that you're actually getting targeted people on your list. So that when you have a product to sell, you will be able to sell more because you are actually serving the need they have. Kate: [00:05:45] So literally both times because we deal with usually people who are pro bloggers, and want to make money and not offend their audience. Both of those features now will help you sell more. Jillian: [00:05:56] By the way I love the way you're talking through this to the: "So then what. So then what. So then what." Jillian: [00:06:04] Because I will literally write something and then I'll go back and go. Oh my god, I didn't talk about the benefit at all. Jillian: [00:06:13] And I like that you're pushing me to go deeper, go deeper, go deeper. You know, "well, then what?" Jillian: [00:06:19] And then I do this with my daughter, like she'll have a fear and I'll go. "And then what would happen? And then what would happen?" to show that there aren't really monsters. If that makes sense? Jillian: [00:06:31] But it's that idea of like. "And then what?" And that I don't think I dig deep enough to the benefit. Kate: [00:06:37] Well, and a new way that you could do it. And this way I think would actually love is then like flip it. So in your email you would probably start off with: "New feature, You can now decide which pages MiloTree shows up on!" Kate: [00:06:52] So instead, you could literally be like,"We know how hard it is for you to get people on your sales page and you want them to stay focused, intent and ultimately slap your buy button, which is why now with MiloTree you can decide what pages it's showing up on so we can keep people on track. And you can better serve your pocketbook and your audience. Jillian: [00:07:11] Love it. I mean it by the way I'm going to go back and I will literally write that down. How to figure out the core benefit of your product Kate: [00:07:18] And it's the same with anything, guys, like why does it matter that you have a checklist? So that you don't forget anything. Well so that everything gets done so that you don't have that lingering feeling in her head. So that way you don't think you're done and then have to go back and actually start again. Jillian: [00:07:38] I find it can go even deeper so that I have more time so I have more time with my family so I have more time for myself so that I can be happier in the world. Kate: [00:07:49] That checklist is going to make it so you're not arguing with your kid constantly about picking up. Jillian: [00:07:52] Exactly and in fact at the core is love. Kate: [00:07:56] Exactly. Jillian: [00:07:56] So I can love my kid more. Kate: [00:07:58] Exactly. There's no tension and you can blame a checklist. They're like, "Mom I don't want to do it," then you can be like: "Well the checklist on the wall says you have to so sorry honey." Jillian: [00:08:06] Exactly so. So again it's like going back, going deep to those core things that we all want. We all want to love our families. We all want them to love us. Jillian: [00:08:17] We want to have enough money so that we can be loving our families and not worrying. You know, so it's like I feel like personally I need to push myself further and to really get at what is the benefit behind the benefit. Kate: [00:08:36] Exactly. Or again with the MiloTree feature, we're going to talk a lot about it because we both love it so much. Kate: [00:08:42] To the subscriber, like functionality you don't want it to show on your thank you page because it makes no sense. That you are asking them. To subscribe when they've already subscribed. Kate: [00:08:51] So that's their avoiding embarrassment by not being on the thank you pages. Jillian: [00:08:54] Yes. OK. I love that. This is terrific. Kate: [00:08:58] We can always come back for a whole copyrighting episode. Jillian: [00:09:06] But by the way you are also a coach. I feel like I'm getting free coaching right here. So thank you. Jillian: [00:09:14] OK. So let's go back though to our organizer were where you got into the second email where you're starting to talk. Your second email in your sales sequence Jillian: [00:09:21] You did a recap of the first email that you sent. This is the first time you're introducing your product and you're talking about the benefits. Kate: [00:09:30] Exactly. So again it doesn't have to be like a huge mile long email but you do want to highlight some features. Kate: [00:09:37] So what are they going to be able to avoid. What are they going to be able to gain. How is it actually delivered. That's actually usually like the end of the fact. So it's like you know this is an electronic download so it's instant you don't have to worry about anything on the mail. Kate: [00:09:50] You know you purposely made it printer friendly because while you love those pretty printables you do not love wasting money on ink. Kate: [00:09:59] So a couple of times throughout that email. Usually I'd like to link to the sales page probably about three times. Kate: [00:10:04] So usually when I am saying the product's name because it doesn't need a fancy schmancy name. I will have that just linked directly. Kate: [00:10:13] So like I have my course "Love Your List" so anytime I set an email it's linked. Jillian: [00:10:17] Okay got it. How to set up your call to action Kate: [00:10:18] I have what I call a blatant sort of call to action. So what do you want them to do next. Kate: [00:10:23] Where it's actually like the link and you're like, "Click here to snag your copy." Kate: [00:10:27] Now if this is the first time that you're releasing something. I always encourage people to start a little bit slower. Kate: [00:10:34] So I know everyone is like "Oh don't discount your stuff" but you want to give the people that have been around you the longest. The benefit of like you know guys in two weeks is going to be $19 but since you're already on my list you guys can get it for $10. As a nice reward. Kate: [00:14:00] So the first time you're rolling something out. I always say put it for a little less and then you can raise the price because then it also adds in that urgency. Kate: [00:10:59] So the next email that you send will go right into the series like you first introduce that, the next one maybe you want to answer some frequently asked questions. This can be like a couple of days apart guys. Kate: [00:11:09] I mean it's not because it's just a $19 ebook but you don't have to sell it as hard as you would for like a two thousand dollar program or my five thousand dollar coaching package. Kate: [00:11:18] So what you would then do after that is answer some frequently asked questions that people have. How to speak to someone's buying objections or yeah, but Kate: [00:11:25] It can be a little bit about the printer but it's more so you want to think about your frequently asked questions on how you can disrupt that, "Yeah, but" pattern. Kate: [00:11:35] Yeah but I'm a clutter bug. So you want to answer any frequently questions like. So guys I've been getting a lot of questions and you know your industry about our fancy cleaner set. Kate: [00:11:46] So question: "I'm a complete clutterbug and cannot stay organized to save my life, is this honestly going to help me?" and then you explain about how your system is specifically made for people who do not have the cleaning gene anywhere in their chromosomes. Kate: [00:12:01] Okay so what's another like "yeah, but" question you have? Yeah but, I can't get my family to cooperate which is why we do have as an extra bonus -- the colorful printer copies -- that you can put up in every section of your home to remind you and your children. Did you check off your item for the day? Kate: [00:12:17] And there's even spots for stickers because now we've added that, "my kids won't do this." So this is where you want to use as opposed to like "How much does it cost?" "How many pages is it?" Kate: [00:12:29] That stuff can be at the very bottom of your frequently asked questions. Do you have a return policy? You know, how do I actually get it? Kate: [00:12:36] So you know that's towards the bottom but we want to answer those like key "Yeah but" objections first. Kate: [00:12:46] And the next email after that again depending if you decided to do price increases or not. I always like to give people a free sample of what they'll get because in the online marketing space we like to call it, foreshadowing which is really they're going to see what it feels like to actually have the product. Kate: [00:13:02] So for you guys if it's an ebook maybe it's a couple of chapters, maybe it's one checklist if it happens to be different than your freebie. Kate: [00:13:09] Something, so they actually get ownership. And in that piece of paper that you're giving them that free chapter you're going to want to make sure at the bottom it tells people to go buy the book with a link to the sales page. That way they are not like "oh where did I get this from?" Kate: [00:13:26] So for bloggers, a lot of us now are doing a lot more video courses. That's my zone if you can't tell because I love talking so much, like I will actually let people in my class port platform have like one free lesson. Kate: [00:13:41] So they're literally in the environment they can see the quality of the video they can hear me talking they can download to PDF, but if they click to go anywhere else where are they going? Jillian: [00:13:51] To your sales page. Kate: [00:13:52] And I'm still helping them because I'm still giving them value that other people are paying for. But since it's such a little sliver nobody else who already bought is mad. Jillian: [00:14:01] OK got it. And then you are giving value. Kate: [00:14:07] And then the last one if you decide just to raise your price you can do it. "OK guys so tomorrow it's going to be $19.99, popping in to that, if you did want to save this money" because you've been talking about it for a while now, "it's here. Don't worry guys. I'm not going anywhere." Kate: [00:14:24] Like reassuring people that even if they don't buy you're still going to be popping in their inbox weekly, biweekly if you're really stretching it because I can't tell you how many times I've been on people's list where they'll put you through a sale series like that and then they'll just never talk to you again. Kate: [00:14:41] Or they'll only talk to you if they have like something else to sell and that's a problem. Kate: [00:14:46] Sell like money wise, guys, not like the fact that we're awesome. How to build momentum in your email sales funnel Kate: [00:14:50] So that's just something to think about and again you're not going to do those all the time, but that's just how you can start building momentum and hype. Kate: [00:14:57] If other people had already purchased then take a little screenshots of people that bought, shout them out, just really make anyone who purchases feel really special and go ahead and use those into your emails as well. Jillian: [00:15:11] So a couple questions. So let's say I'm selling a ten dollar product. How many emails total would you put in this sequence? Kate: [00:15:22] OK. Are you doing it like live or are you going to have it like going constantly all the time as well? Jillian: [00:15:26] Well that is my next question, which is this idea of a cart and an open cart and a close cart. And what are your thoughts on that? How to set up an open-close cart email sequence Kate: [00:15:34] OK. So we can definitely talk about that. So something that's small like an ebook, usually I say definitely anything honestly under $100 probably just leave open. Kate: [00:16:19] With those, you do want to make sure that occasionally in your weekly newsletters, if you're sending them in real time, that you are mentioning you have this product because somebody might not have had your first sequence set up when someone subscribed and they might not even know your product exists. Jillian: [00:16:03] Right. Would you mention it in every email? Kate: [00:16:05] Not in every email. If I linked to a lot of like themed months so I won't necessarily come out and say to my list like, oh it's productivity month. I mean in February I did. But in my head I'll have set themes for the month of my email, which is the same as my blog, guys. Kate: [00:16:24] So if I do have a product that relates to that and one or two of the -mails I'll talk about it and throw it in sort of in the PS, like you know, PS if you're really struggling with organization don't forget to check this out. Jillian: [00:16:37] Got it. That's great. Kate: [00:16:38] And then you know, another email in that series if you really thought to yourself, "I  really would like to make more sales of this ten dollar ebook," then maybe you want to feature a student who bought it or someone who was happy or a tag on social media, something like that. Jillian: [00:16:53] So then OK. So if I'm selling a product. Hundred dollars or less. I should keep that open all the time. Jillian: [00:17:01] Now tell me then about open cart closed cart. Kate: [00:17:04] OK so open cart close cart. The reason why I say it needs to have a higher price tag is really if there is a live component. Kate: [00:17:15] So I know some huge bloggers I'm sure if I name their names you've got to follow them, where they have larger courses that are again, that three four five hundred dollar mark and beyond. Kate: [00:17:27] And they'll leave it open all the time but they have more advanced software to like take away the course. Because having just like something for 2000 dollars just like sitting on your site you have people know it's always there so no added urgency to you. Jillian: [00:17:44] Yes. So by the way that concept is called scarcity, and we respond to things when they are taken away from us. It makes us go. And again it's part of like FOMO. Kate: [00:17:56] Exactly, the fear of missing out. Kate: [00:17:58] So like my signature course it is open-close cart. So it is like absolutely everything I positively know about email marketing, writing, copywriting, creating easy yes offers, what I call little digital products, and to that I only open a couple of times a year because I really pour into those students. Jillian: [00:18:17] How much do you charge? Kate: [00:18:20] It's usually $197. But it's going to go up, because that's another thing, every time I launch it goes up. Kate: [00:18:27] Again, start lower. And then just sort of go from there. I'm going to skyrocket it. Jillian: [00:18:33] How many times a year do you open and close it? Kate: [00:18:36] So it is actually just opening in April for right now. Kate: [00:18:40] You guys see this in real time and this is actually its first launch and with nothing y'all. I sold 40 spots though. It can't happen, guys, and MiloTree is ginormous. Kate: [00:18:52] So it's having its official launch in April. Jillian: [00:18:56] Okay wait, I just have to stop. It's KateDoster.com. Kate: [00:19:00] Yep. Jillian: [00:23:40] Just putting a little plug in there. Kate: [00:19:05] Oh I thank you. Yes. So Love Your List and LoveYourList.co. That's the name of the course. So that's opening up in mid April and I think it'll open up again. Kate: [00:19:14] We may have like a pop up sale this summer, but it'll definitely be like closer to like September as well and we'll see how it goes. Kate: [00:19:20] But I have you know, other people call them passive income courses like ebooks I have a set of of email templates that's available all the time that we make sales on every single day. Kate: [00:19:31] My little mini course that took off and I never saw it coming was called Troubling for Traffic. That dude sells every day. Those are our lower priced items but I really poured myself into them, so that when my big things do come up people just buy it. Jillian: [00:19:45] Did you make this course on Teachable? Kate: [00:19:49] I am crazy y'all do not do this. I actually built my own course site using a plugin called Access Ally. Now it is expensive, it is cumbersome and if your'e not good at like web design and like tech or have team members to handle it then I wouldn't advise it. Teachable vs. Thinkific as a course platform Kate: [00:20:09] I did that because I personally like the back end of things but for like 98 percent of people, I will say either go with Teachable or Thinkific, is actually my favorite choice because they will house all your videos, your PDFs. Kate: [00:20:24] They're not as pretty as Teachable but they pay you more promptly, so that's fine. Kate: [00:20:29] I tell all of my students, "Don't do what I did, like it's a headache. It is a headache." Jillian: [00:20:33] Okay, that's good to know. Kate: [00:20:34] Just go to like, thinkific and thinkific you can sell and teachable, both of them, very respectable. You can sell your books through them if you're choosing to. Or you could do something like send owl is another one. Kate: [00:20:46] Get DDP or get digital products that will sell it. But if you're going for any videos that I would definitely go over thinkfic or teachable. Jillian: [00:20:55] Perfect. Great. OK so your cart opens. Could you just briefly go through your sequence for from cart open to cart closed and how long is that window. Kate: [00:21:09] Okay so. Always be testing. That's another fun thing that you guys will find. Kate: [00:21:15] So for this launch of Love Your List, its inaugural technical launch it is eight days. Kate: [00:21:22] I don't know if I'll do one that long as well. But I have been talking about this course and prepping for it for like over a month so I am very very different. Kate: [00:21:35] No offense to others other online marketers out there and that I am a straight shooter like you guys heard that disingenuous comment about "oh send the wrong link so you can get higher open rates" No. Kate: [00:21:44] So like I literally told my list like, this is what I'm doing here. Here are my launch dates. Here's my time. Here's what I'm doing and I'm using it just as a case study to show people and they really reacted to it. Kate: [00:21:56] Now your industries might be a little bit different so you might need to get them in the right frame of mind to be thinking about it. Kate: [00:22:03] So if you are a lifestyle blogger and you are going to sell product and organization for some strange reason there's that crossover then you want to launch the month before. Kate: [00:22:12] Like maybe 4 weeks leading into that, really start sharing content and concepts around what your bigger course is so that way people are in the frame of mind and you're not just slapping them with this offer from no time. Kate: [00:22:24] So that's a prelaunch. It doesn't have to be a lot of stuff, guys. I know a lot of us since we're bloggers we have huge archives so it can just be you revamping old pieces around that topic. Kate: [00:22:34] So like if you're going to sell a Pinterest course then all your Pinterest posts on your blog you are going to make them nice and shiny and you're going to hit that resend button to Google and just make them great. Kate: [00:22:46] And then that's what you can start talking about to your list and then you open your cart. So there's a lot of work if you're doing an open close and it's a higher priced item that goes in before. So that way when the cart actually open it's not as much work. Kate: [00:23:01] And so throughout that launch. Like when the cart is open it is about like building hype and really showing people that they're making a right decision and that they need to be decisive. Jillian: [00:23:12] And so are you sending emails every day? Kate: [00:23:17] Towards the end of cart open I am going to be, but I'm going to be sending at least every other day. Kate: [00:23:25] So like when the way that this particular launch is structured and this is again when you guys get to the stage, don't think you have to do this for a little book and not a little book. Kate: [00:23:35] Your first product, do not do this. OK. Don't be defiant. How to add extra urgency to your open cart sequence Kate: [00:23:39] So what I have in there to add extra urgency and scarcity as we talked about is I have different milestones in my cart open. Kate: [00:23:47] So for example my cart officially opens on a Thursday. Odd I know, but that's the day I picked. Kate: [00:23:50] On Saturday I have a bonus that's going away and I made sure it's really a great bonus that everyone would be like I need to have that. Kate: [00:24:01] So that gives me a reason to email on that Saturday and be like look like this master class that I'm running. It's going away. So if you want it you got to buy it now. Kate: [00:24:11] So that's going away for this particular launch, though not for every launch. I do have the price increase because I wanted to give early birds. Kate: [00:24:18] So there's another reason to email the prices going up and then mid cart on that next Wednesday because my cart closes on a Friday. I have one more disappearing bonus. Kate: [00:24:30] Because what ends up happening, especially if you guys do these live launches is you'll get a lot of sales at the beginning and a lot at the end, in those mid days you might get no sales whatsoever. Kate: [00:24:41] Don't be sad because that happens to everyone. Everyone will say that. And then those last couple of days that's when you're really sending those emails some people sent three times a day. Kate: [00:24:53] I wouldn't necessarily send three times a day to all of my list. I would definitely have like two scheduled and the third one would be to people who I can tell from my email service provider who have clicked on the link and gone to the sales page or whatever reason didn't buy. Kate: [00:25:10] And just like  talk about some things about the "yeah, but" questions like we've been talking about, reiterating them. Jillian: [00:25:17] And I like to call that like friction points. Points where there is friction and you want to smooth that out so that people will buy. Jillian: [00:25:26] Exactly. Because the worst thing that you can send guys is like say your cart is closing on a Friday. You don't want your e-mails on you know Wednesday Thursday and Friday to be like there's only 48 hours left. There's only 24 hours left. There's like 12 hours left. There's only two hours left. That's not a really good selling point. Jillian: [00:25:47] You need to think to yourself why wouldn't have someone bought at this point in time. What do I need to address? Kate: [00:25:53] And that's how you're always going to keep it interesting and fresh that you know one of those emails could be a case study of a student. Kate: [00:25:59] Oee of those could be like we talked about, our sneak peek of the course. One of them could you really be talking about like some other things going on and then you know a couple of them could be like, Oh yeah on the carts closing. Jillian: [00:26:10] What I really like about this is you've got your product. But then you are coming at it from all different angles with your email. Kate: [00:26:20] Yeah the way that I like to think about any product. I don't know how nerdy your audience is but if you guys played, and I got this thing from LifeHacker ages ago. Kate: [00:26:33] If you guys ever played Mario. You know how you get that little flower and it makes you look super big and you could shoot fireballs and it makes you amazing. Jillian: [00:26:41] Yes. Kate: [00:26:42] Your product is the flower but your Super Mario. Jillian: [00:26:46] OK explain that. Kate: [00:26:47] You want to show them how awesome they are going to be after they get your product. Presenting your product as a catalyst to a better life Kate: [00:26:55] You know, like your product is just a catalyst. You are not selling them on your stuff as much as that sounds. You're selling them on the relief and the after. Kate: [00:27:03] Your person is always the star. And yet again you always put your people first in your mind. You'll be able to address those things that you know 80 percent of people who sell the same thing you do don't. So you stand out because a lot of people only scratched the surface. Jillian: [00:27:20] I love that and again it goes back to the benefit behind the benefit behind the benefit. And at the core what you're saying is it's the purchaser feeling good about him or herself. Jillian: [00:27:34] And feeling like a star, feeling like their life is better. They are better their relationships are like everything is like bright and shiny. Kate: [00:27:44] Yeah I know a lot of people tend to come at marketing with like: "If you don't buy those you're like a stupid idiot face and you're gonna die alone and your cat is going to eat your face." That's not the way that I do my marketing at all at all and it doesn't need to be that way. Kate: [00:27:57] Guys it doesn't need to be that way. Jillian: [00:27:59] OK. Right. But it's the opposite. You buy my product. Your life is better you're better. Everything's shinier. You know. Kate: [00:28:08] Exactly. Here's one email that I think most people would never send because people don't typically tell you this sweet insider information for free. Kate: [00:28:17] But you guys all should know, is you need to be able to give your subscribers your audience some forgiveness. Kate: [00:28:26] Meaning not like forgiving them for not buying from you. Not that. For themselves. Because when you address the fact that, "look, I know that you're reading other organizational sites I know that you probably have a garage full of Container Store stuff. I know that I'm not the first person that you have come to to make this problem stick. That's exactly why I created this fabulous organization toolkit the way that I did." Kate: [00:28:53] And then they are like "my goodness she gets me!" Cause. Go figure. The person that gets them is the one that gets their money. Jillian: [00:28:58] Yes. Yes. Kate: [00:29:01] Show them that you get them. You know I always talk about a lot and in my course Love Your List, we talked about treating the symptoms in business you'll hear a lot about people like oh like spinning their wheels like what does that physically look like. Kate: [00:29:13] Well for us you know myself and Jillian, it is people like stalking their competitors websites in the middle of the night in the dark rather than working on their own product. Kate: [00:29:22] That's what spinning a wheel looks like. It is trolling and Facebook groups to answer questions when really they should be working on their own stuff. Kate: [00:29:28] You know what I mean like how does stuff actually show up and you'll just you'll write the best emails ever guys best emails ever. Talk about fallibility in your sales sequence Jillian: [00:29:35] OK so what you're saying is talking to all of our fallibility. From a real place like, I'm confessing in this in this conversation where I fail. Jillian: [00:29:49] So if you say to me I bet you you're not selling the benefits because we all fall in love with our features. I get it. And here here's why. Jillian: [00:29:59] So that all of a sudden I go, Oh she totally gets me. So I'm not a failure. I'm doing this thing and I'm trying but I might not be like hitting the mark. So you're going to help me get there right without being judge-y. Kate: [00:30:12] Yep. You just weren't given the right tools. You weren't given the right methods. But this is going to give them to you. Jillian: [00:30:18] Totally. And to be honest with you I always find like when I can confess my sins. I feel better. Jillian: [00:30:26] And the fact that you're not judging me or making me feel bad, like I should have known this makes me feel good. So oh my god. Kate: [00:30:36] And when you make people feel good. They'll give you their money. Jillian: [00:30:40] Absolutely. Kate: [00:30:42] That's what everyone always says: "You just make it seem so approachable and fun" and like well because it is fun. Jillian: [00:30:46] Right. Great. Kate: [00:30:47] It's just the mentality that you go in there with that brain. Jillian: [00:30:51] It is about if you can lift somebody up. Yeah. Then they will pay you to make you make them feel good. Kate: [00:30:58] And of course you know if you have 100 people on your list, like all of those you know I don't know 70 other people because they you had an amazing close right you know didn't buy like that's fine and guys it's OK, we will still help them. Kate: [00:31:11] We're still going to get more people like that's why I think some people forget like they'll launch one thing once in the like, oh my goodness I can never launch it again because only five people bought out of a thousand. Kate: [00:31:21] Well between now and then you're going to get more than a thousand new people. Jillian: [00:31:25] Right. Right. Right. How often to open and close your cart per year? Jillian: [00:31:27] So so how often do you recommend people open and close a cart. How many times a year? Kate: [00:31:34] I think that it depends really on you and your program. Obviously some people maybe they could tie their courses to different times of the year. Kate: [00:31:47] For example most people tend there's like I'm going to just name names so there's like Marie and she has B School and she just is February. Kate: [00:31:54] I think she's playing a little bit off the fact that like people have New Year's resolutions and January you know February the nice time to start with your business. Kate: [00:32:02] Then you've got some people like Todd Herman who does 90 Day Year and again these are very high priced courses and he does his twice a year, and he does it again like that December where everyone wants to be better. Kate: [00:32:15] And then he does it you know mid year in like June or July. So that way people are like first half of year didn't go that well that's why it's this. Kate: [00:32:26] One of my friends she does hers about three times a year so almost with the seasons kind of avoiding summer. Kate: [00:32:31] But this is where it comes to like knowing your people, like I don't think that I would do a full fledged launch of Love Your List at the very end of November beginning of December. Kate: [00:32:41] Because in my audience, even though my courses are substantially lower than most, people aren't ready to invest that much in themselves then. Kate: [00:32:50] But like October, September is a really great time. You know if you're helping you know PTA parents and back to school moms and that sort of thing, like know your personal cycle. Kate: [00:33:01] And again you make a big hurrah in your house. So how much can your family withstand. I would say do a giant launch you know every single month like that would be crazy. Kate: [00:33:14] You can do little promotions here and there obviously. But usually for big launches no more than once a quarter. So no more than once every three months. Jillian: [00:33:22] Great. Oh Kate, this has been so so rich, so deep. Jillian: [00:33:29] I feel like I have learned so much from you. Thank you. So thank you for the free consulting session. I'm going to literally go back and write all this stuff down. Jillian: [00:33:41] So please share how people can reach out to you how they can learn more about your course. Jillian: [00:33:49] Your blog is filled with really good information. Kate: [00:33:55] All right. So the very first way and the best way to get in contact with me of course you can go to my general website KateDoster.com. Kate: [00:34:03] But I want to make sure since you guys are podcast listeners that you were actually listening to my podcast. I have a weekly podcast called Inbox Besties. Go figure. Kate: [00:34:13] We talk all about email marketing all that goodness. Occasionally we have guest come on. So definitely, right now while you're in your podcast player search for Inbox Besties or just my name and it will show up. Kate: [00:34:24] And I'm sure we'll have a link in the show notes. So you definitely want to get in on that sweet action. Kate: [00:34:28] But if you're worried and you do not know what to send your email list. I have two years worth of e-mail ideas. They work for any industry. They are just prompts. Kate: [00:34:38] If you head on over to KateDoster.com/2years. So literally just the number two. And then right next to it the word years and that'll give you that so you don't have to worry about what to send your list until 2020 y'all. Kate: [00:34:51] Which is pretty exciting stuff to send and that's completely free. My course is called Love Your List. Kate: [00:34:58] And if it's not open right now guys which it might not be, you never know, you can hand over to LoveYourList.co and get on the VIP wait list. Kate: [00:35:07] So I have a couple of extra goodies for people to hold them over through launches. Kate: [00:35:11] Occasionally I will do like a little like pop up like, oh it's going to be coming out like you guys I'm going to one day sale as opposed to the rest of my list. Who wouldn't get that? Kate: [00:35:20] So those are probably the best places to get a hold of me. Kate: [00:35:24] KateDoster.com/2years. And then of course the Inbox Besties podcast. Jillian: [00:35:30] Wonderful. Kate it has been such a pleasure to talk to you. Thank you so much. Kate: [00:35:37] And only scratched the surface like I said, I could literally talk about this all day. Jillian: [00:35:42] We'll do a part two. Kate: [00:35:44] All right. Sounds good to me. Grow your email list and social media follower with the MiloTree pop-up Jillian: [00:35:46] Hopefully this got you really excited about growing your email list. Jillian: [00:35:50] So sign up for MiloTree the MiloTree pop up because you can grow your email list. Jillian: [00:35:57] It's GDPR compliant. And from the same pop up you can also grow Instagram Facebook YouTube and Pinterest. Jillian: [00:36:06] So head on over to MiloTree.com and if you sign up now. You get your first 30 days free. Sign up for MiloTree now and get your first 30 DAYS FREE!  

Today I'm talking with Kate Doster, email marketing strategist and very fun guest. Kate is here to explain why email marketing is exciting and easy. And I promise that after you listen, you will think so too! The interview was so good, I've broken it into two parts so you don't miss anything Kate has to say.   In Part 1 we talk all about how and why to grow your list, and the best ways to create a real relationship with your subscribers. In Part 2, we'll get into actually creating a sales funnel with emails. I think you're going to really enjoy this! Resources: KateDoster.com MiloTree Subscribe to The Blogger Genius Podcast: iTunes Google Play Stitcher Transcript – Why Email Marketing is Exciting and Easy with Kate Doster Host [00:00:03] Welcome to The Blogger Genius podcast brought to you by MiloTree. Here's your host, Jillian Leslie. Jillian: [00:00:11] Hey everybody. Welcome back to the show. Today I'm swimming in boxes. We are moving from Northern California to Austin. Jillian: [00:00:21] If anybody is listening to this from Austin, please reach out. I would love to meet you in my new city. Jillian: [00:00:29] OK. For today's interview. It is terrific. It's with Kate Doster. It is all about email marketing. Jillian: [00:00:37] It went long so I'm splitting it in two. You will learn so much. So here is part 1 today. Jillian: [00:00:46] My guest is Kate Doster. Kate is an email marketing strategist and I'm excited to have her on the show because I want to talk all things email marketing, and when I mentioned that to Kate her eyes lit up and she's like, I could talk about it for days. Jillian: [00:01:05] So welcome to the show, Kate. Kate: [00:01:08] Hi. It's true. It's kind of a sickness, guys. It's kind of a sickness. How to make money in the early days of the internet Jillian: [00:01:11] So we have to get into how you started in this space and how you got into email marketing. Kate: [00:01:20] OK. So it's one of those much like yourselves. I had been actually making money online since like the Geocity and Live Journal days so like, we're talking like Netscape browser guys. Kate: [00:01:34] So like roughly forever. So back in that day it was more like a diary thing just kind of see what's going on. Kate: [00:01:41] Almost the way, like social sort of morphed now and primarily the way I was making income back then was I was doing a lot of what's called retail flipping. Kate: [00:01:48] So like I would buy things at discount department stores, usually more higher end, and then I would sell them on eBay. So that's where I first made money online. Jillian: [00:01:56] So what kinds of things were you doing that with? What what kinds of product? Kate: [00:02:02] For that, and I think you'll find this with most blogging in general, the riches are in the niches. So I actually did it with handbags. So it was purses. Kate: [00:02:11] It's really nice. You're not looking for a whole bunch of stuff, like you know the brands that sell really well, you know how much you're going to sell for it. Kate: [00:02:17] So that way when you do see them, and discounts you know at different stores like you know, a T.J. Maxx or Marshalls. Like, is this a good buy to then go and flip. Jillian: [00:02:26] So like a Kate Spade bag? Kate: [00:02:28] Exactly. Jillian: [00:02:29] OK. And was that lucrative? Kate: [00:02:34] It was. I was in college at the time. So for me that it was OK. And I was doing it part time and I made more there than I did at my actual part time jobs so, yes. Kate: [00:02:44] I sourced most of my purses from my part time job. So that is fun. Kate: [00:02:50] And then I was in college and my parents were not very entrepreneurial at the time, and like very like anti-sales and all of that. So they're like you know, go to college. Kate: [00:02:59] They wanted you to get like a 9 to 5 job, like to be a teacher or something of that nature. Kate: [00:03:03] So I went and I got my degree in communication. But like I was the kid that had like 80 million majors and I was in social services for a while, and then I ended up in the banking industry. Kate: [00:03:15] And so along that sort of path, it would just sort of became more like sporadic. And it wasn't my main source. Kate: [00:03:22] So what had happened is back in 2012, when I was at my banking job I became pregnant with my first daughter. And at the time in the United States they could fire you for going on maternity leave. Jillian: [00:03:36] What?!? Kate: [00:03:36] And they did, because it wasn't considered full time and I wasn't there for a year. So like I had been there something like 11 months. Which is why I'll never work for anybody else ever again. Kate: [00:03:49] They would have you work just enough hours where you weren't considered full time, but you were maxed out in your part time hours. Kate: [00:03:57] I believe it's changed in the United States since then, that pregnancy was considered an illness or an injury. And they're like you have three days to come back to work or you're fired. Becoming a stay-at-home mom not by choice Kate: [00:04:10] And I'm like not like laid off, oh no no. It will go down as a termination. So we worked out an agreement, that's why I'm not going to stay the company. So it worked out that way. Kate: [00:04:21] So I was kind of forced into being an at home mom, which was kind of nice but it wasn't what I had expected. Kate: [00:04:28] And then we had our other kid, and you know, life sort of happens and I'm like, I need to use my brain again. Kate: [00:04:34] So I got back online, I started blogging, we started flipping. At that time I had done like a minimalist living blog about how I started to dip my toes back in there. Kate: [00:04:45] My heart really wasn't in that. Jillian: [00:04:49] What is a Minimalist Living Blog? Kate: [00:04:50] So it was a lot of, mindfulness get rid of a lot of your clutter. This is actually pre The Magical Art of Tidying Up. Kate: [00:05:00] You got a little bit before then. And then her book came out and it blew up huge. But, and I'm sure you guys know this, with bloggers, it is one of the topics that my audience wanted me to talk about that I didn't like. Kate: [00:05:13] It's like they all want to talk about like organization and things like that. Kate: [00:05:17] I'm like "the whole reason why I got rid of all my stuff was so that I wouldn't have to do all this." How to become an online copywriter Kate: [00:05:22] And something that I had always really loved and you can just tell from me, I've always been a talker, a communicator. I loved it and I'd stumbled upon a different blog when I was trying to sharpen my writing skills. Kate: [00:05:33] And I found this thing called copywriting, and if you guys had ever watched Mad Men. That's what they did, like back in the ad agency days and I fell in love. Kate: [00:05:41] So I found a really prestigious copywriter and I apprenticed under her, and then my business just like blew up. Kate: [00:05:48] So I took freelance copywriting clients forever, and that's how I made my money and then now I transitioned more into the coaching. Jillian: [00:05:55] By teaching people. Kate: [00:05:57] Exactly. Particularly email marketing because I just I couldn't write another "about" page ever, that just didn't light me up. Kate: [00:06:03] But anytime I had to write an email series for somebody, whether it was selling or just in general, I'm sure we'll talk about that just like that was my medium, and like oh my goodness, I love this. Jillian: [00:06:14] Why? Why do you think it lit you up? Kate: [00:06:17] I think it was because it's a lot of storytelling. Even though you can have long emails and I'm sure we'll talk about the length a little later. Kate: [00:06:25] It was just sort of shorter, and honestly it was more personal to me than even like a general blog would be. Kate: [00:06:32] You could actually let your client's voice show through and tell a story you even have pictures. And I just really loved like the friendly intimate atmosphere of it. Jillian: [00:06:44] Got it. So Ok, then let's now dive into email and what you think. Like if I'm I'm a blogger and I want to sell a product. Jillian: [00:07:02] Let's say I'm collecting a list and by the way, when I ask other bloggers on this podcast what is the one thing that you wish you knew back then, what is it. And I can't tell you how many say start collecting emails start creating a list. Why you want to create a email list as a blogger Jillian: [00:07:21] But a lot of people go, "Well, I'm creating a list but I'm not exactly sure why." Kate: [00:07:27] Exactly. And the way that I like to think of it again copywriter background, is there's a very famous copywriter and he asked all of his students; "If you going to start a hamburger stand what would you want?" Kate: [00:07:40] So everyone's like all the best location, Kobe beef, you know artisanal buns, a sponsor that would shout us out. Now the only thing you need is a hungry crowd of people. Kate: [00:07:53] And that is what your email list is, it's a hungry crowd of people. Kate: [00:07:57] And primarily especially for us bloggers, that is what I consider myself now. I will be pumping out all these blog posts. But so is everyone else out in the world. Kate: [00:08:05] And so what have happening is somebody could end up binge reading like 5 articles on how to plan the perfect party for their five year old. and they might not remember which one was even you. Kate: [00:08:17] But when you get them on an email list. You give them more party advice and we'll talk more about what to send people later. Kate: [00:08:22] You're going to be able to stick in their minds so they remember who you are and they keep on coming back. That's why it's so important. Kate: [00:08:29] And this is why most bloggers end up struggling, because people will land on their site if they're lucky, maybe they'll read one other article. But there's no staying power. Kate: [00:08:38] There's no way to be remembered. Your email list helps you be remembered Jillian: [00:08:40] And one thing that has really changed back from when when I started, which is like 2009, I would go to blogs and I would read them. Jillian: [00:08:49] I'd read them every day or at least once a week and I'd leave comments on the blog. Jillian: [00:08:54] And then with social media and especially something like Pinterest, people are popping into your site and then popping out of your site. Jillian: [00:09:02] I'm looking for a recipe and I end up on a random blog and I like the recipe, but I don't have a relationship with that blogger and chances are I'm going to pop off and maybe pop on to somebody else's. Kate: [00:09:19] Exactly. And you might have really liked say her blueberry muffin recipe, but you might not be able to find that later even in your browser history to see what else she can offer you because you want her recipes so easy and delicious. From MiloTree you can collect email address and social media followers Jillian: [00:09:31] And one thing I just have to say about MiloTree, for example, is you can collect email addresses from it, but one thought is that giving up your email address today is a big ask, so you can start with MiloTree by connecting with people on say, Instagram. Jillian: [00:09:50] But then, if you can get them to follow you on Instagram, you know, that's like a small ask, then ultimately if they come back to your site chances are you can then ask for their email address, and you know build the relationship that way. Kate: [00:10:06] I completely agree. I think first of all, I love MiloTree. That's how we connected guys. I'm a fangirl of MiloTree. What it has done for my Pinterest account, that's primarily how I use it, has been just bonkers. Kate: [00:10:18] I'm sure we'll talk about later. I love MiloTree. Jillian: [00:10:24] But, do you agree that asking for an email address can be a big ask? Kate: [00:10:31] See part of me is torn. If you're just offering updates and a newsletter. Yeah that's a huge ask because nobody wants more I even call it junk mail now. People don't want that. Kate: [00:10:53] But, they might follow you on Instagram because they've got some scrolling to do. Kate: [00:10:48] However, if you are actually offering them a piece of valuable content, something that is a problem solver, we call those either an opt-in gift or lead magnet, that actually solves an immediate problem they have. Kate: [00:11:02] It's not a big ask at all, they are literally so excited to give you their email address because you're solving some type of pain that they have. Jillian: [00:11:09] I love that. Yep yep. So. Okay so I'm a blogger I'm collecting emails. What do I do? Jillian: [00:11:19] And I don't yet know what product I'm selling. But let's say I am let's pick a niche. I am a organizer. Organizing blog like your favorite right. I teach people how to organize. Kate: [00:11:41] Ok, so the very first thing that you would need to do, I think people get very almost obsessed with their list number, but what they don't realize is that just your email list is only one part of like a six part ecosystem that is email marketing. Kate: [00:11:57] And I think that's where a lot of disconnect tends to be. So I just want to make that clear. How to figure out your opt-in bribe or lead magnet Kate: [00:12:02] So once we have decided on a free gift, so say probably some type of printable, so maybe like organizational labels or even like a game plan for people to tackle clutter in their kitchen, like a nice checklist that would be really great. Kate: [00:12:17] So what you would want to do is of course, you can go and look on your blog and see where are people landing on there the most. So what types of post are really popular, that sort of the first set to go. Kate: [00:12:30] Then you'll sort of have an idea in the back of your head, like you know what I'd really like to create something actually around like conquering kids clutter. Kate: [00:12:37] Because all of the posts that are really popular, and where I'm getting all my sign ups tend to be on these posts. Kate: [00:12:44] So what you can do in your emails is just ask people like you know, "What rooms are you really struggling with?" Ask them questions to start feeling some answers. How to presell a product on your blog Kate: [00:12:53] So then, before you actually spend time and sometimes money to create your paid offer, you can do what I call pre-selling. Kate: [00:13:02] Now some people it gets them little nervous. If you're like me, where you're like queen of the procrastinators you kind of need to. Kate: [00:13:10] So what you do is you've been interacting with your email list, you've been checking your analytics. Then, send a message like, "Hey guys. So I'm thinking of creating this ultimate tool kit all about conquering kids clutter so that way we don't have to yell at them constantly picking up their toys and things are nice." Now as you noticed, right there. So we don't have to yell at them and things are nice. That's a benefit of having a clean room. Kate: [00:13:35] Why do people want a clean room? For me, as a mom so I don't have to tell my kids and work out a deal with the hassle. Kate: [00:13:41] You know, "Is that something that you guys would be interested in?" and then if you just got a little bit of a yes back, usually just like you know, "Hit reply and let me know." Jillian: [00:13:53] Ok, I will say this which is I try this. And it is true that my audience does talk to me, but not as much as I would like. Kate: [00:14:01] Then find the diehard fan and go with them. That's usually what I like to say. Kate: [00:14:08] Find those people that are diehard that are interacting with you whether they're interacting with you in social media, whether they're interacting with you in your list, and really dive in and start almost a personal conversation with them via your email not your whole email list when they reply back to you. Kate: [00:14:24] To really get it, because chances are, if they were attracted to you and they're having these feelings and these problems or these issues or even just interests a whole bunch of other people who are being quiet have those same things. Jillian: [00:14:36] OK because I want you to know that that that calms me down, because people always say, "Talk to your list and they'll tell you what they want." And and I will do that and then I get crickets or I get a couple of responses. Jillian: [00:14:51] But you're saying take those responses and dig deeper and set up a call with that person. Kate: [00:14:57] Exactly. That is worth like a gajillion dollars. If that is a monetary amount is just either get somebody on the phone or just really keeping up that open line of communication with them. Kate: [00:15:09] Because, we might think that they want something, but we don't know it until we can kind of get to the reasons underneath it. Kate: [00:15:16] And the other thing that I have to say, particularly with us bloggers, when it comes to creating products, the easiest one that you want to start talking about is something that you can use yourself, or something that you've already accomplished. Kate: [00:15:35] Because, where I find a big disconnect when it comes to selling, especially via email is a lot of people have that, "Who am I to talk about this" mentality. Kate: [00:15:43] We're like, "Oh you know, I don't know enough about knitting or writing." Kate: [00:15:48] I'm not a professional organizer. Like I'm just a mom who hates tripping over stuff. Kate: [00:15:54] So when you go into that mindset with even if it's a, I call it a tiny victory, and you sort of base your product around that, the enthusiasm that you will have, the amount of times that you will tell people about it, because spoiler alert guys if you're just emailing your list once about your paid offer it's not going to work. Kate: [00:16:49] The root cause of when you're deciding to do a product, and after you see what everyone likes that's on your list, you want to ask yourself, like "what results do I have?" Because that's what you can talk about. Jillian: [00:16:25] Got it. OK. Jillian: [00:16:26] So let's keep going. OK. So I'm an organizer blogger. I've come up with a an opt-in which is I'm going to do a checklist for how to clean up your kitchen. Jillian: [00:16:38] And by the way, I've heard this and you can tell me if you agree, your opt-in should be one page like it is not an e-book. It is not something where the person who gets it goes, "Oh my god, I have to now read this whole thing." Jillian: [00:16:52] It should be like quick and easy. Kate: [00:16:55] Yes. You want to do it as digestible as possible. Jillian: [00:16:59] OK. I give away this opt-in and it's working and I'm getting people on my list and I now have big a list. How to start your email sequence as a blogger Jillian: [00:17:09] Would you say I need to actually kind of go, "Yeah, I'm here." What would you say that that should be. Kate: [00:17:15] "Yeah I'm here" as in regularly sending e-mails? Or "yeah I'm thinking of a product"? Jillian: [00:17:19] Let's start with, "Yeah I'm here, I'm going to start regularly sending e-mails," and then "I'm now ready to sell a product." Jillian: [00:17:26] What would you say those should be about? Kate: [00:17:29] One literally number one. If there's one person on your list and it's yourself you need to start emailing weekly. Jillian: [00:17:35] OK. Even if it's just your mom. Kate: [00:17:36] Even if it is just your mom because, think about this. If you're a giant introvert or even if you're not. Do you want to learn how to do public speaking in front of thousands of people or would you much rather it just be your best friend and your mom in the room? Jillian: [00:17:51] Great. Kate: [00:17:52] That's the same way with email marketing. Email a lot while you're small. So that way, by the time you are "bigger," I'm using air quotes and the time you have more of a crowd, you're comfortable in your writing style. Kate: [00:18:05] You're comfortable hitting send, because so many people are so afraid of hitting the send button and getting unsubscribes, it will stop them from even sending emails. Kate: [00:18:13] And people want to read your emails. That's what they signed up for your list starting when you have a one person is the best bet. Kate: [00:18:25] When it comes to selling particularly for us bloggers, I say honestly 100 people. I know as everyone says a thousand. That's not true at all. Kate: [00:18:31] I feel like when you have a thousand when you have 100 people you can start talking to them at that point if you are on any of the email service providers you can have them send you an alert when someone signs up for your list so you can reach out and send them a personal message. Kate: [00:18:47] "Hey Jillian, thank you so much for hopping on the list. You know, don't you just hate kitchen clutter" and just open up a conversation. Kate: [00:18:53] Now, not everyone is going to reply back to that right. But the more that you can talk to people right the more they will feel special, because you have time to give them to feel special and they'll be brand advocates. Kate: [00:19:05] They'll help you make your program and then they're going to tell everyone for you. And you're like "Oh yeah! pre-sales and referrals! Jillian: [00:19:12] What I really like about that what you're saying is do things in the beginning when you're building that are not scalable. Kate: [00:19:20] Exactly. Jillian: [00:19:21] And what I mean by that, if that doesn't make sense, is you're just starting your list you got five people on your list you've got enough time. You can send each one of those five people a personal email. Start sending emails even with a small list Jillian: [00:19:33] Now when 500 people join your list chances are you can't do that when you reach out to each one individually. So take advantage of the fact that you're small and that you can start building these relationships. Kate: [00:19:47] Exactly! And the other thing that I have to say especially about selling products is you need to set some realistic expectations. Kate: [00:19:59] If you're going to be selling a 15 dollar ebook that's a bunch of printables or checklist or organizational kit and you only have 100 people on your list. You're not going to make a hundred thousand dollars. Kate: [00:20:11] Unless you are planning to charge like five hundred thousand dollars. Kate: [00:20:15] But if you're planning to charge something like ten dollars. You know you can kind of figure, even if I make 50 dollars that's still huge at the beginning because then again you're small. Kate: [00:20:26] Reach out to those five people. Thank them so much for buying. Send them a little personalized video. Ask them what they want and then you can add to it which means you can raise your prices which means you have testimonials which means you have more people which means you have more advocates. Kate: [00:20:40] And I wish you could see my hand. It's like this upside down pyramid. You just get bigger and bigger and bigger because of that. Jillian: [00:20:45] Yeah I agree. So yes so here are the advantages to being small and just starting. Jillian: [00:20:52] You know, I am a big believer in like pushing myself off the cliff. I don't want to send. I don't want to press send and I will push myself to do it even. Jillian: [00:21:06] If you get my emails. I wrote about how I've come to embrace typos in my newsletters because it's kind of the cost of doing business. And by the way when I find one, I do, I cringe. Oh my God do I cringe. Jillian: [00:21:23] But I've come to kind of be kinder to myself and say well this is the cost of doing business. Jillian: [00:21:28] You want to be communicating with your list. If I had to wait until every typo was gone I'd send one newsletter a year. Kate: [00:21:39] I am laughing because I honestly made it a game with my subscribers. And like, again I got paid a lot of dollars to write things for people and I still have typos and I still make hundreds of dollars every single day. Kate: [00:21:51] Even if an email has a typo just send it because you seem normal. Jillian: [00:21:56] Totally. And you know it's weird. I read this. You could tell me what you think about this when you write a newsletter and you mess up like the link doesn't work, or you forgot the link or whatever it is you know then you get that second newsletter from that person going like oops sorry. You know that kind of thing. Jillian: [00:22:21] The open rate of those e-mails is higher than the original e-mail because people want to know what happened. Jillian: [00:22:31] They want to know how you messed up. There's you know it's a little bit like, ooh I like that. Oops. Jillian: [00:22:38] You know and so I had read even that it's not a bad idea. Every so often to send that email to mess up on purpose. To send that email apologizing because you get more interaction. Kate: [00:22:51] I personally wouldn't do that because I feel like it's being disingenuous. Jillian: [00:22:56] Yes, I agree. Kate: [00:22:57] Because you're doing something on purpose. But if it happens definitely send that email. Jillian: [00:23:03] Like, embrace it! Kate: [00:23:03] Go ahead. Yeah exactly. Don't feel bad don't try to cover it up don't be embarrassed like just be like "Oh my goodness guys this is what happened" and you'll seem more normal. Kate: [00:23:12] But yeah if that ends up happening where you send them to the wrong blog or the sales page doesn't work or something isn't working. Owning up to it is huge. Jillian: [00:23:22] Yes. And you weirdly might be rewarded for it because you're human. Kate: [00:23:26] Exactly. People buy from people. People like that. Jillian: [00:23:30] I like that. OK so I've got my list and I'm growing it and I'm up to 200 people on my list. What should I be doing? Jillian: [00:23:39] How often should I be sending them emails.? How do I start my sales process? Kate: [00:23:47] OK. So we talked a little bit about that about how you want to be asking your e-mails questions. Kate: [00:23:52] And again even if three or four people are applying that's really good because we want to make sure that we're not creating in a bubble. Kate: [00:23:59] We want to make sure that we're actually making something that not only people want, but that people want from us. Jillian: [00:24:06] And to pay for. Kate: [00:24:07] Exactly. And there's always going to be people on your list that are never going to pay you a dime in your life. Kate: [00:24:14] And I don't want to kick them off or get mad at them because they might be referring you to other people that to pay you. So that's just kind of a way to thank those non buyers on your list. Kate: [00:24:23] They could be spreading the word about you to actual buyers. Jillian: [00:24:26] Could we talk about like what percent you can assume will buy. Isn't it, if you can get two percent of your list to buy your product. You are doing well? Kate: [00:24:39] Yes and is that kind of the rule of thumb. Yes. The reason mine is a lot higher like this is what I do for a living. Kate: [00:24:51] But yes if you're going to anywhere honestly from one to two percent of people usually one, honestly. Kate: [00:24:57] Sometimes a little bit lower depending on the offer and the industry is actually really good. Kate: [00:25:03] It's really good guys. Do not feel discouraged at all. Be happy that you made the sale. Jillian: [00:25:08] So that means, by the way, if you have a hundred people on your list and you're selling a 10 dollar product you might make somewhere between 10 to 20 dollars. Kate: [00:25:21] But you never know because you reached out to 10 people who actually replied back to you and they feel like they've had some part in it like you could do really well. Kate: [00:25:30] But again just don't think you are going to make ten thousand dollars off a five dollar ebook. Jillian: [00:25:35] OK great. What happens when your product launch doesn't work? Kate: [00:25:36] Just to have expectations. So we have all guys it is a rite of passage if you have tried to sell something in our industry they call it launching, but you try to like actually put something out in the world and nobody buys. Everybody has that. Kate: [00:25:53] So I want you not to be sad or disappointed. I mean obviously you can crawl in your bed and watch Gilmore Girls that day if you feel bad when your cart closes. Kate: [00:26:02] But know, that means that you were doing something that 99 percent of the population will never do because they're too scared to take that chance. Kate: [00:26:11] And did it! Give yourself a round of applause. Jillian: [00:26:14] And then yes you can lick your wounds. I do that and then you could say OK what can I learn from this. Kate: [00:26:24] Exactly. And there's always something. You know, Was I emailing at the right times? Was I actually not only just addressing people it really go for like logistical things like price but like, did I address them of the psychological factors and triggers behind that? Kate: [00:26:39] You know, did I paint the picture of how much better life is going to be after this? Kate: [00:26:44] I mean, you're not going to talk like you know the life changing art of a clean living room per se. Kate: [00:26:48] Like did I actually address those things? You know, did I talk about it enough on social media? Did enough people actually know about this like we were just talking? Kate: [00:26:57] If only 20 people saw your offer and you only emailed about it once, well then OK now you know next time you know email than once. Jillian: [00:27:06] Got it. Yep. All right so now I've got my list. I've got 200 people on my list. How often should I be sending emails to my list? Jillian: [00:27:12] How often just in general how often should I be sending e-mail newsletters? Kate: [00:27:19] I say once a week I think I heard an audible gasp. That's only four. Jillian: [00:27:27] Four a month, okay. Kate: [00:27:27] Y'all can handle it, just four. Jillian: [00:27:30] OK, so again I'm an organizer. What are my e-mails about? Kate: [00:27:35] Oh my goodness there's so many buckets that you can use like it's it's unbelievable. This is why I get so excited. Kate: [00:27:41] So of course there's the standard where you could tease out a little bit about what you wrote on the blog this week and send them a blog link, but you don't want to necessarily do that in all four because why would somebody bother. Kate: [00:27:53] So you could again send out just a plain old question to people, like what's the one room in your house that if you woke up to tomorrow and it was crystal clean you'd fall over in disbelief? That's literally your email. Jillian: [00:28:07] Literally that's all I'm writing? Kate: [00:28:09] That's it. That is it. And you can have a PS like at the bottom. "Next week I'll share mine" or "when you reply back then I'll tell you mine." Kate: [00:28:17] So that way you're starting to open lines of communication. It's more friendly. It's going on. Kate: [00:28:22] Maybe then the next week you are going to do some fun finds. So you could do your five favorite organizational tools for garages. Kate: [00:28:31] I don't know. If it's summertime because that will make sense, because it's seasonal so that's it is just five fun finds. Kate: [00:28:38] If you happen to have affiliate relationships check to see if you're allowed to put affiliate links in your emails. Some places you can't. Kate: [00:28:46] I think Amazon you might not be able to. But, you know, obviously double check those as well. Kate: [00:28:51] Maybe you go into a program that's free like Canva and you just create a little tool guide really quick because then you could have your affiliate links in that. Kate: [00:29:01] And you're like, "Hey guys, I know that summer is coming and garages are stuffed full of all that stuff from spring and winter. Here are my top five tools for keeping everything organized especially all that soccer equipment." Kate: [00:29:14] And then you just give them a little link to your PDF that you made and then they're off on their way. And they're like, "Oh this is so nice." Jillian: [00:29:20] Here's the question. Do you recommend shorter emails or longer emails? Kate: [00:29:26] I say, this is a term I got from Ryan Schwartz. Always call your people here. If it's going to be long, which is fine because people read it, don't throw bricks at people. Kate: [00:29:38] Meaning your email could be like a gajillion words but if it's like every couple of sentences you have different paragraphs just like you do with blogging, guys. Kate: [00:29:48] And you have got some bold and italicizing and there's an interesting story that people will keep reading while they're scrolling. So I don't want you to ever be like, "Oh, well I talk too much for email." That's fine. Kate: [00:30:01] People will read it if it's interesting and it's formatted well. Jillian: [00:30:03] Wait. So I'm now just understanding what you mean by don't throw bricks at people. Don't throw big long paragraphs. Kate: [00:30:11] Exactly. Because people are still skimmers and you know think about yourself when you're reading your email on your cell phone like your thumb is sort of constantly going. Kate: [00:30:19] So that's why, if you do have an email that you consider a little bit on the longer side make sure, just like we do in our blogs, that you are using those boldface like so that way people can see the more important points of your email. Jillian: [00:30:30] Got it. So break it up like, use space. Kate: [00:30:34] Exactly. Use space. You don't need to be like having a word count. Kate: [00:30:39] I know some people think oh my goodness "should it be like under 200 words?" Well if you only need 200 words, then awesomesauce. Jillian: [00:30:46] I do this and since you are a copywriter you could tell me what you think. Jillian: [00:30:50] I tend to like to write with a lot of words like "just" and those kinds of filler words. And so I will go back to my email and I will cut all of those words out because I want it to be as concise as possible Kate: [00:31:08] And that is perfect. "Just" is a really good one. If you're using "and" a lot that's something to look at can you make them two sentences. Kate: [00:31:16] The word "that" is actually the biggest culprit of filler language that there is out there. The word "that.. Kate: [00:31:22] Usually you can slice them right down things will flow easier and it will read easier. So that's a great tip. Jillian: [00:31:28] Great. OK. So I do that. I've just started where I go "I don't need all these words" and in a weird way, psychologically I think I use them to soften my power. Kate: [00:31:45] Oooh. How so? I'm intrigued. Jillian: [00:31:47] Just to...Like there! Instead of just saying it, I qualify it. By these softening words. Kate: [00:31:58] You're normal! Congrats! Jillian: [00:32:00] Yes. So I've decided that because in general I want to not be softening what I'm saying. It's also a good exercise for me to fully put my voice out there without qualifying it. Kate: [00:32:14] Never apologize for emailing people unless you sent them the wrong link and you're not apologizing for sending them that second email, you're apologizing for the wrong link. Jillian: [00:32:24] Yes. I like it. Kate: [00:32:25] Like "I know you're busy, but I just want to let you know..." No. Jillian: [00:32:27] Yes. Yes. Kate: [00:32:29] Like you wouldn't say, "Oh I know you're busy but since you have a headache here's the aspirin." Kate: [00:32:32] No they're happy the aspirin is there. Just give them the aspirin people, just give them the aspirin. Jillian: [00:32:36] I like that. I really like that.You don't want to be apologizing for showing up in somebodies email inbox. Kate: [00:32:47] No you do not. Jillian: [00:32:49] Because you don't even want to put the reader in the mind space of like, "Yeah I am really busy and you really are bothering me." Kate: [00:32:57] Like "Oh you again!" Jillian: [00:32:58] Like oh because you told me I should feel offended. I will feel offended. Kate: [00:33:03] Exactly. And when we talk a little bit about actually like sales emails which spoiler alert y'all, every email you send is a sales email. Kate: [00:33:12] Ah shocking I know! Jillian: [00:33:16] So let's talk about it. Kate: [00:33:18] The big things that I preach to everyone who listen to me which is you guys, because I'm in your ear holes. Kate: [00:33:24] You need to sell the fact that even in a content rich email, so that's like one we're sharing a quick tip or even a link to your blog post. Kate: [00:33:33] You are selling the fact that you're an authority in your topic, that you are trustworthy that you are likable, that you are someone that I should be paying attention to. Kate: [00:33:42] You are selling the fact that your stuff deserves a spot in someone's inbox. You're selling the fact and this is like the hugest thing which will just make you love email so much you're selling the fact that you care. Kate: [00:33:55] Because every single blogger I have ever met. And this is why, no offence to every one else. We're the best. We care about our readers so much. It's almost sickening. Kate: [00:34:05] We're obsessed with making their lives better. Whether it's a healthy meal, whether it's having fun painting, whether it's having your party be the best party ever. Kate: [00:34:14] And when you go in with that mindset and you're selling to them the fact that you care they'll feel it guys. Kate: [00:34:19] They will feel it. Jillian: [00:34:21] So that's it. That is the end of Part 1 comeback next week where Kate and I go so deep into how to build a sales marketing funnel. Grow your email list with the MiloTree pop-up Jillian: [00:34:32] And if you want to grow your e-mail list sign up for MiloTree. Jillian: [00:34:37] You can also grow Instagram Facebook YouTube Pinterest all from the same pop up. If you sign up now go to MiloTree.com and you will get your first 30 days free. Sign up for MiloTree now and get your first 30 DAYS FREE!  

I have a special guest on the show today! Kate Doster from katedoster.com is sharing some amazingly valuable email marketing tips + a great email marketing freebie, chalk-full of email goodness. Here is the link to the FREE Email Marketing Power Pack: Local Business Edition from Kate katedoster.com/social-launch