Podcasts about foodnavigator

The State of Early-Stage Food Brands Funding sources are drying up and inflation is making it harder and harder for higher-priced food brands to compete - what's an early-stage food company to do? Dr. James Richardson, owner of Premium Growth Solutions and author of Ramping Your Brand, joined The Food Institute Podcast to discuss what types of food companies are succeeding under current industry dynamics. More About Dr. James Richardson: Dr. Richardson is the founder of Premium Growth Solutions, a strategic planning consultancy for early-stage consumer-packaged-goods brands. As a professionally trained cultural anthropologist turned business strategist, he has helped more than 75 CPG brands with their strategic planning, including brands owned by Coca-Cola Venturing and Emerging Brands, The Hershey Company, General Mills, Kraft Foods, Conagra Brands, and Frito-Lay as well as emerging brands such as Once Upon a Farm, Mother Kombucha, Bobby Sue's Nuts, Rebel Creamery, Zaca recovery, and others. He also hosts his own podcast—Startup Confidential. His thoughts appear regularly in industry publications such as Foodnavigator. To learn more about Dr. Richardson and his book, Ramping Your Brand, please visit: www.rampingyourbrand.com

As arguments rage about the use of ‘meaty' or ‘dairy-like' names for plant-based versions of animal-based foods, we ask could plant-based sector momentum be improved if meat and dairy alternatives avoid imitating the names of animal-based products.

Plastic pollution is a global concern, with an estimated eight million tonnes of plastic enters the marine environment every year, wreaking havoc on the planet, ocean-life, and even humans. What role can innovation in food and beverage packaging play in addressing this problem?

Can direct-to-consumer brands succeed in the food industry? Dr. James Richardson, owner of Premium Growth Solutions and author of Ramping Your Brand, returns to The Food Institute Podcast to talk through the challenges facing most food brands in the DTC space, and how an omnichannel approach may be the best way to ensure your food brand can grow successfully. More About Dr. James Richardson: Dr. Richardson is the founder of Premium Growth Solutions, a strategic planning consultancy for early-stage consumer-packaged-goods brands. As a professionally trained cultural anthropologist turned business strategist, he has helped more than 75 CPG brands with their strategic planning, including brands owned by Coca-Cola Venturing and Emerging Brands, The Hershey Company, General Mills, Kraft Foods, Conagra Brands, and Frito-Lay as well as emerging brands such as Once Upon a Farm, Mother Kombucha, Bobby Sue's Nuts, Rebel Creamery, Zaca recovery, and others. He also hosts his own podcast—Startup Confidential. His thoughts appear regularly in industry publications such as Foodnavigator. To learn more about Dr. Richardson and his book, Ramping Your Brand, please visit: www.rampingyourbrand.com

FoodNavigator's recent Positive Nutrition Summit, a face-to-face event held in London in March, heard how innovative new R&D strategies and ingredient solutions are unlocking opportunities to cut salt, fat or sugar without sacrificing taste. Listen here to a full transcript.

Where once healthy diets focused on weight loss alone, today's consumers want more from their food and drink. Enter holistic nutrition, which aims to enhance people's wellbeing – whether that be improving sleep, stress, mood or digestion. How are brands tapping into this trend? Tastewise, Vadasz, and Just Legends weigh in.

What innovations are occurring that can elevate low/no alcohol beverages from simply being premium soft drinks into something that remains a pleasurable experience for consumers?

Plant-based infant formula takes a tiny share of the market, all the while plant-based in adult nutrition is booming. FoodNavigator speaks to Danone, Sprout Organic, and Mills & Reeve to find out which plant-based options are available for infants in Europe and further afield, and what hurdles might be standing in the way of plant-based innovation.

Plant-based infant formula takes a tiny share of the market, all the while plant-based in adult nutrition is booming. FoodNavigator speaks to Danone, Sprout Organic, and Mills & Reeve to find out which plant-based options are available for infants in Europe and further afield, and what hurdles might be standing in the way of plant-based innovation.

Food and beverage manufacturers are looking for ingredients that can tap into demand from end consumers for natural solutions associated with mental wellbeing benefits, FoodNavigator hears.

How is the ‘clean label' trend evolving? FoodNavigator invites Mintel, SAFE, and Yuka onto the podcast to discuss ultra-processed foods, the definition of ‘natural', and what exactly shoppers want from food and drink.

In this episode we're investigating the opportunity potentially presented by quickly evolving virtual reality technology.

The FoodNavigator Podcast speaks to the Consumer Goods Forum about what the food and beverage industry is doing to tackle plastic pollution and work towards a future free from plastic waste.

From post-Arabica coffee to single-origin tea and completely traceable hot chocolate from bean to cup, what's trending in the hot beverage category? FoodNavigator asks industry experts.

Is the industry ignoring the growing numbers of older people? Or do older people just not want to be directly targeted by the food sector? FoodNavigator investigates.

Which agricultural production method, organic or GM, will ensure long term human and planetary health? The FoodNavigator Podcast investigates.

Bananas are not doomed, say experts. But their survival depends largely on retailers and consumers being prepared to pay more for their bananas, and the sector exploring different varieties.

SUCCESFULLY SCALE A BRANDFiguring out how to successfully scale a brand is much easier said than done. Not everyone has $20 million to build their food, beverage or beauty brand. Today's guest, Dr. James Richardson, author of Ramping Your Brand, has extensive experience scaling products in the consumer-packaged goods industry and offers valuable insights on what works and what doesn't. What You'll Discover About How to Successfully Scale a Brand (highlights & transcript):https://businessconfidentialradio.com/?p=107383&preview=true# (HIGHLIGHTSCLICK HERE FOR AUDIO TRANSCRIPT) * How connection and habits are the key to successfully scale a brand [01:38] * The illusion of innovation [03:32] * The role of packaging if you want to successfully scale a brand [06:00] * How appealing to a mass market to successfully scale a brand requires more than a mission [07:09] * The critical role of consumer feedback [09:32] * Why you must sell strategically to successfully scale a brand [11:56] * How small and early stage businesses can successfully scale a brand [14:49] * Commercialization challenges that create barriers to entry [16:52] * Best Practices to successfully scale a brand [20:02] * And much MORE. ♥ Share this episode with someone you think will benefit from it. ♥ ♥ Leave a review at https://lovethepodcast.com/BusinessConfidential (Lovethepodcast.com/BusinessConfidential )♥ Guest: Dr. James RichardsonDr. Richardson is the founder of http://www.premiumgrowthsolutions.com/ (Premium Growth Solutions), a strategic planning consultancy for early-stage consumer-packaged goods brands. As a professionally trained cultural anthropologist turned business strategist, he has helped more than 75 CPG brands with their strategic planning, including brands owned by Coca-Cola Venturing and Emerging Brands, The Hershey Company, General Mills, Kraft Foods, ConAgra Brands, and Frito-Lay as well as emerging brands such as Once Upon a Farm, Peatos, Ithaca Hummus, Mother Kombucha, Rebel Creamery, zaca recovery, and others. James is the author of https://www.amazon.com/Ramping-Your-Brand-Killer-Growth/dp/1733444602/ref=sr_1_1?dchild=1&keywords=ramping+your+brand&qid=1631648730&s=books&sr=1-1 (Ramping Your Brand: How to Ride the Killer CPG Growth Curve), the #1 Best-seller in Business Consulting on Amazon. He also hosts his own podcast—Startup Confidential, and his thoughts appear regularly in industry publications such as Foodnavigator.  Related Resources: Contact James and connect with him on https://www.linkedin.com/in/premiumgrowthsolutions/ (LinkedIn). For many small and early-stage businesses, scaling a brand is in essence scaling their entire business. For additional insights on scaling a business, listen to Jan Cavelle's interview https://businessconfidentialradio.com/reliable-ways-beat-the-odds-successfully-scale-your-business (Reliable Ways to Beat the Odds and Successfully Scale Your Business) . Join, Rate and Review:Rating and reviewing the show helps us grow our audience and allows us to bring you more of the rich information you need to succeed from our high powered guests. Leave a review at https://lovethepodcast.com/BusinessConfidential (Lovethepodcast.com/BusinessConfidential) Joining the Business Confidential Now family is easy and lets you have instant access to the latest tactics, strategies and tips to make your business more successful. Follow on your favorite podcast app http://bit.ly/bcnlisten (here) as well as on https://twitter.com/businessconfid (Twitter), https://facebook.com/businessconfidentialnow (Facebook), https://www.youtube.com/c/HannaHaslKelchner (YouTube), and https://www.linkedin.com/showcase/business-confidential-now-with-hanna-hasl-kelchner (LinkedIn). Download ♥...

The UK is poised for the implementation of new junk food marketing and promotional restrictions next year. This is a 'total game-changer' for healthy kids food, the FoodNavigator Podcast hears.

From forced labour to deforestation, FMCGs are committed to eliminating unethical practices in their supply chains. How is food tech helping them get there? In our latest edition of The FoodNavigator Podcast, we talk transparency in global supply chains with California-based Orbital Insight and Swiss start-up Farmer Connect.

Knowledge about the relationship between the gut, the gut microbiome, and overall health is moving at a rapid clip. Healthy gut equals healthy body, right? So what's the best diet for gut health? What kind of products, ingredients and formats might meet the consumer demand?

What we eat and drink impacts our digestion, sleep, rejuvenation, gut health, focus, energy, immunity, and strength. Our diet plays a major role in both our performance and our recovery. Hear from industry experts on what's next now for functional foods including leaders from FoodNavigator, IRI, CMAB, DMI, DairyBusiness News, and Berry on Derry.

Dr. Richardson and I had a very honest conversation about "brand". Most companies don't know who they are specifically speaking to. How do you speak to your perfect client? Dr. Richardson is the founder of Premium Growth Solutions, a strategic planning consultancy for early-stage consumer- packaged goods brands. As a professionally trained cultural anthropologist turned business strategist, he has helped more than 75 CPG brands with their strategic planning, including brands owned by Coca-Cola Venturing and Emerging Brands, The Hershey Company, General Mills, Kraft Foods, ConAgra Brands, and Frito-Lay as well as emerging brands such as Once Upon a Farm, Peatos, Ithaca Hummus, Mother Kombucha, Rebel Creamery, zaca recovery, and others. James is the author of Ramping Your Brand: How to Ride the Killer CPG Growth Curve, the #1 Best-seller in Business Consulting on Amazon. He also hosts his own podcast—Startup Confidential, and his thoughts appear regularly in industry publications such as Foodnavigator. Visit his website, Premium Growth Solutions or check out his book, Ramping Your Brand!

https://www.youtube.com/embed/GyD6cHnjfdA Dr. James RichardsonFounder of Premium Growth Solutions Sponsors: PrisyncSpark Shipping Links: Ramping Your BrandPremium Growth Solutions Bio: Dr. Richardson is the founder of Premium Growth Solutions,a strategic planning consultancy for early-stage consumer- packaged goods brands. As a professionally trained cultural anthropologist turned business strategist, he has helped more than 75 CPG brands with their strategic planning, including brands owned by Coca-Cola Venturing and Emerging Brands, The Hershey Company, General Mills, Kraft Foods, ConAgra Brands, and Frito-Lay as well as emerging brands such as Once Upon a Farm, Peatos, Ithaca Hummus, Mother Kombucha, Rebel Creamery, zaca recovery, and others. James is the author of Ramping Your Brand: How to Ride the Killer CPG Growth Curve, the #1 Best-seller in Business Consulting on Amazon. He also hosts his own podcast—Startup Confidential, and his thoughts appear regularly in industry publications such as Foodnavigator. Transcript: Charles (00:00): In this episode of the Business of eCommerce. I talk with Dr. James Richardson about what causes exponential growth. This is a business of eCommerce episode, 157. Charles (00:20): Welcome to the business. E-Commerce the show that helps e-commerce retailers start launch and grow the e-commerce business. I'm your host, Charles Palleschi. And I'm here today with Dr. James Richardson. James is the founder of premium growth solutions, a strategic planning consultancy for early stage consumer packaged good brands as a professionally trained cultural anthropologist turned business strategist. He has helped wasn't 75 CPG brands with the strategic plans. Some of those brands include read them off air Hershey's general mills, Kraft food. Frito-Lay a list goes on how he's helped a lot of brands. And he's super interesting take on growing the business and what to really focus your time and attention on. And I think that's the big thing here on. If you really want to double down, he kind of talks about here's the exact segment and here's how you should find that segment and who should be focusing on. So I think that part's super helpful on really kind of nailing who to focus on if you want to be able to really scale your business and see that year over year exponential growth. So let's get into the show and I think he has some great tips. Also, he links to his book at the end that we'll link in the show notes. So let's check that out. So, Hey James, how you doing today? James (01:32): I'm good. How are you doing Charles? Charles (01:34): I'm good. Awesome. To have you on the show to dig into this topic a bit, we're talking earlier about exponential growth and how there's some DCC brands that seem to get it and others wish they got it and others never do. And it seems to be this like magic formula people think, but you've kind of talked about this a bit. So curious to kinda get your thoughts on that. James (01:59): Yeah, so I I do work with a mix Adidas C and retail only brands, but I think what I, what we were just chatting about, I think before we hit record, was that I meet a lot of DTC folks who thanks to the internet itself are well-versed in all the KPIs of D to C business management. And they're, they're drowning in data and lifetime value and average order value and all this stuff. They try to measure the health of their business purely within the context of those data points, which are coming in through Shopify essentially. But they're not necessarily asking at any point, even if they're doing well, which is actually just as important. And in my view asking why, why are people repeating what behavioral is attracting them to like constant purchase on a monthly basis or weekly basis, if you're really lucky and you're able to sell like drinks to people or stuff. James (03:00): But I mean, if you're not asking the question,

Dr. James F Richardson is todays guest on the Steve Jobs inspired Join Up Dots business podcast. He is the founder of Premium Growth Solutions, a strategic planning consultancy for early-stage consumer-packaged goods brands. As a professionally trained cultural anthropologist turned business strategist, he has helped more than 75 CPG brands (which stands for Consumer Packaged Goods) with their strategic planning, including brands owned by Coca-Cola Venturing and Emerging Brands, The Hershey Company, General Mills, Kraft Foods, ConAgra Brands, and Frito-Lay as well as emerging brands such as Once Upon a Farm, Peatos, Ithaca Hummus, Mother Kombucha, Rebel Creamery, zaca recovery, and others. James is the author of Ramping Your Brand: How to Ride the Killer CPG Growth Curve, the #1 Best-seller in Business Consulting on Amazon. He also hosts his own podcast—Startup Confidential, and his thoughts appear regularly in industry publications such as Foodnavigator. Now if that all sounds very impressive it is, but not what a show like Join Up Dots normally delivers, then listen to this You can plan exponential growth.

Welcome to Episode 98 of Building My Legacy.In this podcast we talk with Dr. James Richardson, founder of Premium Growth Solutions, a strategic planning consultancy for early-stage consumer-packaged goods brands. With a background in cultural anthropology, Dr. Richardson left academia to pursue a career in market research where he has done a great deal of work with consumer product development. He shares with us unique insights into why people buy certain items and what it takes to grow a new consumer brand exponentially. Dr. Richardson is a specialist in best practices for growing early stage brands, which he considers the cutting edge of entrepreneurial innovation right now. In our discussion, he looks at the most common problems many start-up entrepreneurs face. He also talks about how now may be the best time to assess your strengths and use them to build your own business — and, as a result, build your legacy.So if you want to know:– Why firing yourself is the best way to leave a company– How other people influence your buying decisions — and how you don’t want to admit it– Why, for many research purposes, focus groups can be the wrong choice– Who’s most interested in sustainability and why it may be the number one zone of hypocrisy– What’s happening with legacy brands and premium-priced products — and why About Dr. James RichardsonDr. James Richardson is the founder of Premium Growth Solutions, which consults primarily with early-stage consumer-packaged goods (CPG) brands. He has helped more than 75 CPG brands with their strategic planning, including brands owned by Coca-Cola, The Hershey Company, General Mills, ConAgra Brands and Frito-Lay as well as emerging brands such as Once Upon a Farm, Peatos, Ithaca Hummus, Mother Kombucha and others. He is the author of Ramping Your Brand: How to Ride the Killer CPG Growth Curve, the #1 best-seller in business consulting on Amazon. He also hosts his own podcast — Startup Confidential — and his thoughts appear regularly in industry publications such as Foodnavigator. He can be found on LinkedIn, YouTube and at his website, premiumgrowthsolutions.com About Lois Sonstegard, PhDWorking with business leaders for more than 30 years, Lois has learned that successful leaders have a passion to leave a meaningful legacy. Leaders often ask: When does one begin to think about legacy? Is there a “best” approach? Is there a process or steps one should follow?Lois is dedicated not only to developing leaders but to helping them build a meaningful legacy. Learn more about how Lois can help your organization with Leadership Consulting and Executive Coaching: https://build2morrow.com/Thanks for Tuning In!Thanks so much for being with us this week. Have some feedback you’d like to share? Please leave a note in the comments section below!If you enjoyed this episode, please share it with your friends by using the social media buttons you see at the bottom of the post.Don’t forget to subscribe to the show on iTunes to get automatic episode updates.And, finally, please take a minute to leave us an honest review and rating on iTunes. They really help us out when it comes to the ranking of the show, and I make it a point to read every single one of the reviews we get.Please leave a review right now. Thanks for listening!Building My Legacyhttps://businessinnovatorsradio.com/building-my-legacy/Source: https://businessinnovatorsradio.com/episode-98-dr-james-richardson-on-every-new-brands-goal-exponential-growth-building-my-legacy-with-lois-sonstegard

Welcome to Episode 98 of Building My Legacy.In this podcast we talk with Dr. James Richardson, founder of Premium Growth Solutions, a strategic planning consultancy for early-stage consumer-packaged goods brands. With a background in cultural anthropology, Dr. Richardson left academia to pursue a career in market research where he has done a great deal of work with consumer product development. He shares with us unique insights into why people buy certain items and what it takes to grow a new consumer brand exponentially. Dr. Richardson is a specialist in best practices for growing early stage brands, which he considers the cutting edge of entrepreneurial innovation right now. In our discussion, he looks at the most common problems many start-up entrepreneurs face. He also talks about how now may be the best time to assess your strengths and use them to build your own business — and, as a result, build your legacy.So if you want to know:– Why firing yourself is the best way to leave a company– How other people influence your buying decisions — and how you don’t want to admit it– Why, for many research purposes, focus groups can be the wrong choice– Who’s most interested in sustainability and why it may be the number one zone of hypocrisy– What’s happening with legacy brands and premium-priced products — and why About Dr. James RichardsonDr. James Richardson is the founder of Premium Growth Solutions, which consults primarily with early-stage consumer-packaged goods (CPG) brands. He has helped more than 75 CPG brands with their strategic planning, including brands owned by Coca-Cola, The Hershey Company, General Mills, ConAgra Brands and Frito-Lay as well as emerging brands such as Once Upon a Farm, Peatos, Ithaca Hummus, Mother Kombucha and others. He is the author of Ramping Your Brand: How to Ride the Killer CPG Growth Curve, the #1 best-seller in business consulting on Amazon. He also hosts his own podcast — Startup Confidential — and his thoughts appear regularly in industry publications such as Foodnavigator. He can be found on LinkedIn, YouTube and at his website, premiumgrowthsolutions.com About Lois Sonstegard, PhDWorking with business leaders for more than 30 years, Lois has learned that successful leaders have a passion to leave a meaningful legacy. Leaders often ask: When does one begin to think about legacy? Is there a “best” approach? Is there a process or steps one should follow?Lois is dedicated not only to developing leaders but to helping them build a meaningful legacy. Learn more about how Lois can help your organization with Leadership Consulting and Executive Coaching: https://build2morrow.com/Thanks for Tuning In!Thanks so much for being with us this week. Have some feedback you’d like to share? Please leave a note in the comments section below!If you enjoyed this episode, please share it with your friends by using the social media buttons you see at the bottom of the post.Don’t forget to subscribe to the show on iTunes to get automatic episode updates.And, finally, please take a minute to leave us an honest review and rating on iTunes. They really help us out when it comes to the ranking of the show, and I make it a point to read every single one of the reviews we get.Please leave a review right now. Thanks for listening!Building My Legacyhttps://businessinnovatorsradio.com/building-my-legacy/Source: https://businessinnovatorsradio.com/episode-98-dr-james-richardson-on-every-new-brands-goal-exponential-growth-building-my-legacy-with-lois-sonstegard

How will the KIND acquisition change the food mergers and acquisitions market in the years to come? Join Food Institute Podcast Host Chris Campbell as he speaks with Dr. James F. Richardson, founder of Premium Growth Solutions and author of Ramping Your Brand, as they explore the potentialities stemming from Mars' blockbuster acquisition. Dr. Richardson touches on the importance of developing an effective operating culture, how the types of companies that reach $1 billion often rely more upon their teams than hero-founder CEOs, and what the market may look like in the years to come. Hosted By: Chris Campbell Audio Recorded: Nov. 20, 2020 Join the Food Institute Today! More About Dr. James F. Richardson: Dr. Richardson is founder of Premium Growth Solutions, a strategic planning consultancy for early-stage consumer-packaged goods brands. As a professionally-trained cultural anthropologist turned business strategist, he has helped more than 75 CPG brands with strategic planning, including brands owned by Coca-Cola Venturing and Emerging Brands, The Hershey Company, General Mills, Kraft Foods, ConAgra Brands, and Frito-Lay as well as emerging brands such as Once Upon a Farm, Mother Kombucha, Bobby Sue's Nuts, Rebel Creamery, Zaca Recovery, and others. He also hosts his own podcast—Startup Confidential. His insights appear regularly in industry publications such as Foodnavigator. To Read Dr. Richardson's recent Food Institute Focus Article, please visit: https://foodinstitute.com/focus/key-lessons-from-mars-acquisition-of-kind/ To learn more about Dr. Richardson, Premium Growth Solutions, and his book, please visit: https://www.premiumgrowthsolutions.com/ https://link.rampingyourbrand.com/FI https://www.premiumgrowthsolutions.com/podcast/

Company Founder, Podcast Host, and Author Dr. James Richardson is the founder of Premium Growth Solutions, a strategic planning consultancy for early-stage consumer-packaged goods brands.  He has helped more than 75 CPG brands, including those owned by Coca-Cola Venturing as well as emerging brands such as Mother Kombucha.  He also hosts his own podcast—Startup Confidential, and his thoughts appear regularly in industry publications such as Foodnavigator. James is also the author Ramping Your Brand a #1 best-selling book for business consulting on Amazon

James explains, “I’m here to democratize access to best practices in early-stage brand growth. BigCo paid me a lot to learn this stuff, but I don't think they should have a monopoly on it. Look, I'm a fighter and a founder too." Dr. James Richardson helps leaders and their organizations “Think smarter about growth.” Dr. Richardson is the founder of Premium Growth Solutions, a strategic planning consultancy for early-stage consumer packaged goods brands. As a professionally trained cultural anthropologist turned business strategist, he has helped more than 75 CPG brands with their strategic planning, including brands owned by Coca-Cola Venturing and Emerging Brands, The Hershey Company, General Mills, Kraft Foods, ConAgra Brands, and Frito-Lay as well as emerging brands such as Once Upon a Farm, Peatos, Ithaca Hummus, Mother Kombucha, Rebel Creamery, zaca recovery, and others. James is the author of Ramping Your Brand: How to Ride the Killer CPG Growth Curve, the #1 Best-seller in Business Consulting on Amazon. He also hosts his own podcast — Startup Confidential, and his thoughts appear regularly in industry publications such as Foodnavigator.

“Until you have decent consumer intelligence and some competitive market information from the cash register, you don’t have the basis for what I would call a tight strategic plan.” With extensive experience in the consumer packaged goods industry, James Richardson brings his background as a cultural anthropologist to understanding the social science and symbology that goes into brand building. He’s also the author of the new book Ramping Your Brand. We discussed all of this and more on this week’s episode of the On Brand podcast. About James Richardson Dr. Richardson is the founder of Premium Growth Solutions, a strategic planning consultancy for early-stage consumer-packaged-goods brands. As a professionally trained cultural anthropologist turned business strategist, he has helped more than 75 CPG brands with their strategic planning, including brands owned by Coca-Cola Venturing and Emerging Brands, The Hershey Company, General Mills, Kraft Foods, ConAgra Brands, and Frito-Lay as well as emerging brands such as Once Upon a Farm, Mother Kombucha, Bobby Sue’s Nuts, Rebel Creamery, zaca recovery, and others. He also hosts his own podcast—Startup Confidential. His thoughts appear regularly in industry publications such as Foodnavigator. And he’s the author of the new book Ramping Your Brand. Episode Highlights What does a cultural anthropologist bring to brand building? With a background as a trained anthropologist, James brings a unique set of skills to his work as a strategist and brand builder. “It means I know the difference between what people say they care about and what they actually care about.” This is key to understanding your brand’s audience. About Aunt Jemima … As a brand strategist with extensive experience working with CPG brands, I had to ask James about the future of the Aunt Jemima brand. “What you’ve uncovered here (with Aunt Jemima) is a zombie brand. It had become a zombie brand—a zombie brand dressed in racism.” With nothing remarkable about the “dollar-store” product they sell, the brand is in trouble for a lot of reasons. Think of your brand launch as a beta. Taking a page from the software industry, James encourages businesses to be flexible in the early days of a brand launch. The key ingredients of a successful strategic plan. “Until you have decent consumer intelligence and cash register and sales data, then you don’t have the basis of a strategic plan.” What should you do in the next five minutes? As Tom Peters said on this podcast, excellence is the best short-term strategy. I asked James what you should do in the five minutes after this show … “What is the outcome you’re selling and what symbols are you putting out that point to that?” What brand has made James smile recently? “That’s easy—Progressive Insurance with their Zoom ad creative.” This has come up a lot recently on the On Brand podcast! To learn more, go to the website for James’s book Ramping Your Brand. There you can find several resources including his Founder's Quiz. The Quiz tests founders' self-awareness of what needs to be in place to grow exponentially. Ramping Your Brand can be purchased on Amazon in all formats. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Spotify, Google Play, Stitcher, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet!

The food industry is under pressure to reformulate products with less sugar. The UK has a voluntary target for manufacturers to meet a 20% cut in sugar by 2020. This is unlikely to be met and campaigners are increasingly demanding that mandatory sugar reformulation targets are set.

CBD is the latest hot ingredient to infiltrate the food sector, and agile start-ups have been quick to jump onboard. In this edition of The FoodNavigator Podcast, we speak with the founders of three UK-based food start-ups to get their perspectives on consumer acceptance, the state of regulation, and formulating with a somewhat bitter ingredient.

The food industry is under massive pressure to reformulate products with less sugar. And in light of the voluntary target in the UK for manufacturers to meet a 20% cut in sugar by 2020 unlikely to be met, campaigners are increasingly demanding that mandatory sugar reformulation targets are set.

The food industry is under massive pressure to reformulate products with less sugar. And in light of the voluntary target in the UK for manufacturers to meet a 20% cut in sugar by 2020 unlikely to be met, campaigners are increasingly demanding that mandatory sugar reformulation targets are set.

The food industry is under massive pressure to reformulate products with less sugar. And in light of the voluntary target in the UK for manufacturers to meet a 20% cut in sugar by 2020 unlikely to be met, campaigners are increasingly demanding that mandatory sugar reformulation targets are set.

Innovators are looking to address food waste with technology, community, and original business models. The FoodNavigator Podcast hears from recipe box company Gousto, anti-food waste app Olio, and UK charity FareShare to find out more.

Innovators are looking to address food waste with technology, community, and original business models. The FoodNavigator Podcast hears from recipe box company Gousto, anti-food waste app Olio, and UK charity FareShare to find out more.

The coronavirus pandemic has touched every part of our lives. With the social and economic consequences still largely to be felt, many commentators suggest it will mark a before and after point for society. In this edition of The FoodNavigator Podcast, we ask what does COVID-19 mean for food businesses and the consumers they serve?

The coronavirus pandemic has touched every part of our lives. With the social and economic consequences still largely to be felt, many commentators suggest it will mark a before and after point for society. In this edition of The FoodNavigator Podcast, we ask what does COVID-19 mean for food businesses and the consumers they serve?

James  Richardson is the founder of  Premium Growth Solutions, a  strategic planning consultancy for early-stage consumer-packaged-goods brands. As a professionally trained cultural anthropologist turned business strategist, he has helped more than 75 CPG brands with their strategic planning, including brands owned by Coca-Cola  Venturing and Emerging Brands, The Hershey Company, General Mills, Kraft Foods, ConAgra Brands, and Frito-Lay as well as emerging brands such as Once Upon a Farm, Mother Kombucha, Bobby Sue’s Nuts, Rebel Creamery, Zaca recovery, and others. He also hosts his own podcast—Startup Confidential. His thoughts appear regularly in industry publications such as Foodnavigator.   As a kid, James aspired to become a college professor, as he puts it, a Professor of Something.  And so he did. His career journey started on the academic path as a cultural anthropologist, studying the analysis of value systems, symbol systems, and how those do or do not get enacted in different cultures. He specialized in Southeast Asia and lived in India for three years where he studied and witnessed their caste system.  It took nine years to get a Ph.D. in anthropology, and after all of that, he made the difficult choice to leave the academic track to work in the private sector. Fortunately, he joined a small startup company that needed someone with his credentials to work with consumer packaged goods product brands. He spent 17 years with them and today runs his own consulting business and recently published his book, Ramping Your Brand. In this episode we discuss: How James spent 9 years achieving his Ph.D. in anthropology, including three years in India and two near-death experiences. He dreamed of being a professor as a child. Toward the end of his degree program, he realized he had become disenchanted with the academic path.  James then spent significant time investigating the options available for Ph.D. anthropologists in the private sector. Fortunately, he identified a startup company, The Hartman Group. They needed someone with his credentials to work with consumer packaged goods (CPG) product brands.  As James grew with The Hartman Group over 17 years, he went from Senior Analyst and then finished there as a Vice President of the company.  He has helped more than 75 CPG brands with their strategic planning.  Today James runs Premium Growth Solutions and recently published his book, “Ramping Your Brand, How To Ride The CPG Growth Curve.” Listen, subscribe and read show notes at www.tammygoolerloeb.com/podcasts/ - episode 066

Rob McWilliam, director of technical services at the Earthworm Foundation, discusses the capacilities and future of the Airbus Starling satellite system to halt deforestation linked to crops used by food & drink companies.Episode 10 - Sustainable Food & Drink Podcast - hosted by Lumina Intelligence analyst Oliver Nieburg. For the accompanying text article visit FoodNavigator.Discover Lumina's full report on cocoa-driven deforestation HERE or visit Lumina Intelligence Sustainability to access via an anual subscription.Listen to free on-demand webinar for Lumina research findings: COCOA SUSTAINABILITY: SELLING ETHICAL CHOCOLATE ONLINE WITH SDG IMPACT​​.

Guido Van Staveren Van Dijk, founder of the Fairchain Foundation and Carlo Ruiz of the United Nations Development Programme (UNDP) discuss a chocolate bar targetting  a living income for farmers through blockchain tokens.Episode Nine - Sustainable Food & Drink Podcast - hosted by Lumina Intelligence analyst Oliver Nieburg. For the accompanying text article visit FoodNavigator.Listen to free on-demand webinar for Lumina research findings: COCOA SUSTAINABILITY: SELLING ETHICAL CHOCOLATE ONLINE WITH SDG IMPACT​​.Visit Lumina Intelligence Sustainability for more on cocoa, coffee, tea and palm updates.

Jeroen Douglas, executive director of NGO Solidaridad, says organisations like Fairtrade and Rainforest Alliance should push for regulation and price transparency in commodity markets, but shouldn’t be the reference for sustainability.Episode Eight - Sustainable Food & Drink Podcast - hosted by Lumina Intelligence analyst Oliver Nieburg. For the accompanying text article visit FoodNavigator.Listen to free on-demand webinar for Lumina research findings: COCOA SUSTAINABILITY: SELLING ETHICAL CHOCOLATE ONLINE WITH SDG IMPACT​​.Visit Lumina Intelligence Sustainability for more on cocoa, coffee, tea and palm updates.

It's Thursday, May 11th, and this is Episode 13 of the Dennis Knows Food Podcast! It's been an interesting couple of days trying to record audio for our Podcast, you'll hear why in the episode. This week we've added 14 new items to our inventory spanning several delicious categories. We’ve added liquid coffee concentrate, cereal, almond milk, yogurt, soups, a 4.5oz beef and bean burrito and more. Keith Durrah our Director of Risk Management drops in to talk safety. We cover some of this weeks food industry headlines. Don't forget Mother's Day is this coming Sunday. Visit our website for great Mother's Day menu ideas!Links and product information mentioned in this episode include our website at www.DennisExpress.com and FoodNavigator.com's white paper on "Developing a Culture of Food Safety" available here: http://www.foodnavigator.com/Product-innovations/White-paper-Developing-a-culture-of-food-safety-in-your-business/We look forward to your feedback - help us make future Podcasts more valuable! Subscribe to the Podcast -  Subscribe Now (Subscribe with iTunes)We look forward to your feedback, send an email to podcast@dennisexpress.com!More about this week's Podcast photo: The U. S. Department of Agriculture (USDA) Food Safety Inspection Service (FSIS) recommends an internal cooked temperature of 165 to 180 degrees for poultry. The food thermometer depicted here is thermistor-style food thermometer, which uses a resistor (a ceramic semiconductor bonded in the tip with temperature-sensitive epoxy) to measure temperature. The thickness of the probe is approximately 1/8 of an inch and takes roughly 10 seconds to register the temperature on the digital display. Since the semiconductor is in the tip, thermistors can measure temperature in thin foods, as well as thick foods. Because the center of a food is usually cooler than the outer surface, place the tip in the center of the thickest part of the food. This type of thermometer does not remain in the food while it is cooking but should be used near the end of the cooking process. USDA Photo.

The quest for alternatives to animal-derived proteins has led to a huge amount of innovation - some proteins are already thriving on the market and others have some way to go. FoodNavigator looks at the latest trends at IFT.

The quest for alternatives to animal-derived proteins has led to a huge amount of innovation - some proteins are already thriving on the market and others have some way to go. FoodNavigator looks at the latest trends at IFT.

The quest for alternatives to animal-derived proteins has led to a huge amount of innovation - some proteins are already thriving on the market and others have some way to go. FoodNavigator looks at the latest trends at IFT.

Our team of journalists is back in the office after three very busy days at FIE. In this final round-up podcast, we share our thoughts on the show.

Our team of journalists is back in the office after three very busy days at FIE. In this final round-up podcast, we share our thoughts on the show.

Our team of journalists is back in the office after three very busy days at FIE. In this final round-up podcast, we share our thoughts on the show.

FoodNavigator reporters joined 1000s scouring the show floor from the moment Europe’s biggest food ingredients show opened on Tuesday.

FoodNavigator reporters joined 1000s scouring the show floor from the moment Europe’s biggest food ingredients show opened yesterday morning.

FoodNavigator reporters joined 1000s scouring the show floor from the moment Europe’s biggest food ingredients show opened on Tuesday.

FoodNavigator reporters joined 1000s scouring the show floor from the moment Europe’s biggest food ingredients show opened on Tuesday.

FoodNavigator reporters joined 1000s scouring the show floor from the moment Europe’s biggest food ingredients show opened yesterday morning.

FoodNavigator reporters joined 1000s scouring the show floor from the moment Europe’s biggest food ingredients show opened yesterday morning.

Alcohol-free malt beverages are big business in the Middle East and there were plenty of varieties on show at Gulfood last week. Symrise brewmaster and category development manager Wilhelm Resanovic caught up with FoodNavigator at the show, where the company showcased a malty drink - without the malt.

Alcohol-free malt beverages are big business in the Middle East and there were plenty of varieties on show at Gulfood last week. Symrise brewmaster and category development manager Wilhelm Resanovic caught up with FoodNavigator at the show, where the company showcased a malty drink - without the malt.

Alcohol-free malt beverages are big business in the Middle East and there were plenty of varieties on show at Gulfood last week. Symrise brewmaster and category development manager Wilhelm Resanovic caught up with FoodNavigator at the show, where the company showcased a malty drink - without the malt.

Can bioinformatics help to add business value? Is industry innovation being put on hold for blending? And how is a shift towards ‘pure’ products affecting the market.The NutraIngredients and FoodNavigator team reflects on our highlights from the final day at HIE in Frankfurt.

Can bioinformatics help to add business value? Is industry innovation being put on hold for blending? And how is a shift towards ‘pure’ products affecting the market.The NutraIngredients and FoodNavigator team reflects on our highlights from the final day at HIE in Frankfurt.

How will banning the term 'probiotic' change how companies conduct business, can stevia ever be a 'drop in' solution, and who were the big winners at the NuW awards this year?The FoodNavigator and NutraIngredients team reflects on highlights from day two at HIE in Frankfurt.

Is there hope for probiotic health claims after all? What are the opportunities in functional foods? And how should companies appeal to consumers with reduced sugar and reduced salt products? The FoodNavigator and NutraIngredients team reflects on highlights from day one at HIE in Frankfurt.

Is there hope for probiotic health claims after all? What are the opportunities in functional foods? And how should companies appeal to consumers with reduced sugar and reduced salt products? The FoodNavigator and NutraIngredients team reflects on highlights from day one at HIE in Frankfurt.

The FoodNavigator team scoured the show for all the latest news and views at IFT 2012 in Las Vegas. Here are our top picks.

The FoodNavigator team discusses highlights and observations from day one of the show in Las Vegas.

Hans-Christian Ambjerg, president of DSM Food Specialties, goes head to head with FoodNavigator.com on commodity prices, emerging markets and acquisition strategy.

Unilever has just launched its very ambitious sustainable living plan, which includes a pledge to source all agricultural raw materials sustainably by 2020. FoodNavigator.com speaks to VP of sustainability Karen Hamilton about how the company will go about this plan.

Unilever has just launched its very ambitious sustainable living plan, which includes a pledge to source all agricultural raw materials sustainably by 2020. FoodNavigator.com speaks to VP of sustainability Karen Hamilton about how the company will go about this plan.

The IFT trade show has ended for another year, but before they quit Chicago the FoodNavigator team gave a final round up of what caught their attention.

FoodNavigator’s Snack Size Science brings you the week's top science every two weeks. This week we look at the science behind chocolate cravings, and how to formulate a tasty, low-fat chocolate treat.

FoodNavigator's Snack Size Science brings you the week's top science every two weeks. This week we look at how nanotech is expanding the possibilities to colour food, and why it isn't clever to eat a high-fat diet.

FoodNavigator's Snack Size Science brings you the week's top science every two weeks. This week we look at how to make chocolate cake healthier, and boosting the nutritional profile of gluten-free bread.

FoodNavigator's Snack Size Science brings you the week's top science every two weeks. This week we look at how to make chocolate cake healthier, and boosting the nutritional profile of gluten-free bread.

FoodNavigator's Snack Size Science brings you the week's top science. This week we look at how drastically cutting calories could keep the Grim Reaper at bay, and how soy sauce may have potential in drive to cut salt levels in foods.

At the IFT expo this week FoodNavigator.com caught up with hydrocolloids industry experts Dennis Seisun and Christine Seisun for their latest observations on the state of the market.

Debate over high fructose corn syrup, lessons from a salmonella scare, putting omega-3 into alcoholic beverages, and the potential of black garlic... the FoodNavigator team shares thoughts on the second day of the IFT trade show in Anaheim, California.

Top prizes for innovation, stevia capacity and taste tests, food safety, and doing business in a tough economy... the FoodNavigator team shares thoughts on the opening day of the IFT trade show in Anaheim, California.

Top prizes for innovation, stevia capacity and taste tests, food safety, and doing business in a tough economy... the FoodNavigator team shares thoughts on the opening day of the IFT trade show in Anaheim, California.

Increasing demand for stevia and reb A may soon attract the adulterers to crash the party. Mel Jackson, VP science for Sweet Green Fields (SGF) told FoodNavigator that, as his company announces a doubling of their production capacity, the industry must support the establishment of standards to limit adulteration.

Increasing demand for stevia and reb A may soon attract the adulterers to crash the party. Mel Jackson, VP science for Sweet Green Fields (SGF) told FoodNavigator that, as his company announces a doubling of their production capacity, the industry must support the establishment of standards to limit adulteration.

FoodNavigator's Snack Size Science brings you the week's top science. This week we look at how chocolate-eating sheep may give us insights into childhood obesity, and how vitamins may protect against carcinogens hiding in your French fries.

FoodNavigator talks to Peter Melchett, policy director at the Soil Association, about communication efforts to help more consumers understand and engage in organics, and the all-important issue of climate change.

FoodNavigator's Snack Size Science brings you the week's top science. This week we look at how air bubbles may mimic fat and help with weight loss, and how antioxidant compounds may neutralise the allergens in peanut butter.

FoodNavigator's Snack Size Science brings you the week's top science. This week we look at the curious alternatives to food classics, with squid sausages, seaweed noodles, and gluten-free baguettes all on the menu.

The Chewing the Fat series has the FoodNavigator team getting its teeth into food issues. The gluten-free market is set to continue its expansion in the coming years, fuelled by better diagnosis and a fad for gluten-free foods. The FoodNavigator editorial team discusses the issues behind the trend, and considerations for food manufacturers.

In recent years the share of private label goods sold by retailers has been on the rise, reaching almost 50 per cent in traditional retailers. The FoodNavigator editorial team discusses what's driving the trend, and what it means for big brand manufacturers.

FoodNavigator's Snack Size Science brings you the week's top science. This week, acrylamide intakes may not pose a problem for pre-menopausal breast health, but it may be dangerous for heart health, according to a couple of new studies. And Belgian researchers give a glimpse of ways to prevent formation of the compound in the first place.

FoodNavigator's Snack Size Science brings you the week's top science. This week Nestle gives us a glimpse of the future with its research into hydrogels to deliver flavour and nutrients to food, and salt is back in the headlines with Swiss worries and Purac’s solutions.

FoodNavigator's Snack Size Science brings you the week's top science. This week we look at Israeli research into how whey protein can spontaneously bind omega-3 fatty acids to create transparent nano-vehicles for the health-boosting ingredients.