Podcast appearances and mentions of luke carlson

On this episode of the Discover Strength Podcast, CEO Luke Carlson is joined by Dr. Lauren Colenso-Semple, a leading researcher at McMaster University, to bust the top myths about strength training for women, especially during menopause. They unpack the truth about lifting heavy, the role of estrogen, cortisol misconceptions, and the science behind “cycle syncing.” Dr. Colenso-Semple also shares practical, research-backed guidelines for effective resistance training at any age—and why it doesn't need to be complicated.Follow Dr. Colenso-Semple on Instagram: @dr.lauren.cs1Discover Strength offers free Introductory Workouts at any location across the united states. You can schedule your free Introductory Workout HERE !

In this episode of the Discover Strength Podcast, CEO Luke Carlson is joined by esteemed strength training researcher Dr. James Fisher for a special “10 Questions” conversation. With over 130 scientific publications to his name, Dr. Fisher dives deep into some of the most pressing topics in resistance training today—from the science behind training at long muscle lengths and the most common myths about women and strength training, to the minimal effective dose for strength gains and the role of supervision in maximizing workout outcomes. They also explore Dr. Fisher's thoughts on optimal training intensity, misconceptions around volume, strength training for older adults, and underappreciated cognitive benefits. This wide-ranging, research-backed discussion is packed with practical insights for fitness professionals and enthusiasts alike.Discover Strength offers free Introductory Workouts at any location across the united states. You can schedule your free Introductory Workout HERE !

n this episode, CEO Luke Carlson recaps six powerful insights from the 2025 Discover Strength Summit in Dallas. From expert perspectives on pain management and resistance training for older adults, to hospitality-driven leadership lessons and the fight against health misinformation—this episode is packed with actionable takeaways for fitness professionals and clients alike.Discover Strength offers free Introductory Workouts at any location across the united states. You can schedule your free Introductory Workout HERE !

In this episode of the Discover Strength Podcast, CEO and exercise physiologist Luke Carlson dives into groundbreaking new research on how strength training enhances running economy and durability for long-distance runners. Fresh off the Boston Marathon, Luke shares key findings from a study published in Medicine & Science in Sports & Exercise, explaining why strength training isn't just beneficial—it's essential for maintaining performance late in a race. Discover Strength offers free Introductory Workouts at any location across the united states. You can schedule your free Introductory Workout HERE !

On this episode of the Discover Strength Podcast, CEO and exercise physiologist Luke Carlson is joined by Dr. Alyssa Larish, academic obstetrician, researcher at the Mayo Clinic, and competitive athlete. They dive into the latest evidence around exercise and pregnancy, the benefits of resistance training for maternal and fetal health, common myths, safe training guidelines, and how to optimize postpartum recovery. Dr. Larrish also shares her own training journey as she prepares for a speed climb on Everest.Discover Strength offers free Introductory Workouts at any location across the united states. You can schedule your free Introductory Workout HERE !

In this episode of the Discover Strength Podcast, CEO and exercise physiologist Luke Carlson challenges one of the biggest myths in fitness — that more is better when it comes to strength training. Luke unpacks the history behind the popular "3 sets of 10" approach, shares insights from his time with the Minnesota Vikings, and breaks down decades of research supporting single-set training. Learn why doing less can actually help you achieve more strength, muscle growth, and health benefits — all while saving time.Discover Strength offers free Introductory Workouts at any location across the united states. You can schedule your free Introductory Workout HERE !

In this episode of the Discover Strength Podcast, CEO and exercise physiologist Luke Carlson breaks down the latest research on protein and how it can amplify the benefits of your strength training. Luke shares a practical 5-point protein action plan, covering everything from how much protein you need, when to consume it, and why it's especially important as you age or aim to improve body composition. Discover Strength offers free Introductory Workouts at any location across the united states. You can schedule your free Introductory Workout HERE !

In this episode of the Discover Strength Podcast, CEO and exercise physiologist Luke Carlson breaks down three essential strategies for effectively integrating strength training into your competition prep—no matter the sport.Discover Strength offers free Introductory Workouts at any location across the united states. You can schedule your free Introductory Workout HERE !

Live from Las Vegas, Discover Strength CEO and exercise physiologist Luke Carlson is joined by a panel of experts—David Geschneidner, Rick Ricknell, and Taylor Melvin—to break down the six biggest insights from the Health & Fitness Association's 2025 Convention.Discover Strength offers free Introductory Workouts at any location across the united states. You can schedule your free Introductory Workout HERE !

Is fitness franchising worth it? Can you ACTUALLY make money? What's the REAL secret to weight loss? In this exclusive IFA special, I sit down with Luke Carlson, CEO & Founder of Discover Strength, to break down:✅ The TRUTH about weight loss vs. fitness (most trainers won't tell you this!)✅ Why strength training is dominating the fitness industry

In this episode, Luke Carlson dives into groundbreaking new research on the effects of strength training for women across different stages of menopause. Published in Medicine & Science in Sports & Exercise, this study examines how hormonal changes impact strength gains, balance, and muscle adaptation.Discover Strength offers free Introductory Workouts at any location across the united states. You can schedule your free Introductory Workout HERE !

What does it take to develop your HIT studio's trainers into great ones?   Discover Strength CEO Luke Carlson walks you through the exact steps you need to take with each of your trainers to make sure that they are putting your HIT clients through the best possible strength training experience.   If you want to develop the best possible strength trainers for your HIT studio, tune in to this one! ━━━━━━━━━━━━ ⚡ Get a FREE HIT Business Blueprint (and more) when you join the free HIB HIT Community here ━━━━━━━━━━━━

In this episode, Discover Strength CEO and exercise physiologist Luke Carlson shares the ten books that have had the greatest impact on his leadership, business philosophy, and the foundation of Discover Strength. Dividing them into three categories—business, leadership, and biographies—Luke discusses why these books matter and how their insights can shape the way you think about work, leadership, and building a successful company. Whether you're an entrepreneur, leader, or just passionate about growth, this episode will give you a powerful reading list to elevate your thinking.Discover Strength offers free Introductory Workouts at any location across the united states. You can schedule your free Introductory Workout HERE !

In this episode of the Discover Strength Podcast, Luke Carlson explores the growing popularity of strength training and the critical role that machines play in maximizing results. With the fitness industry shifting towards resistance training, Luke debunks common myths surrounding free weights and highlights seven key benefits of using strength training machines.Discover Strength offers free Introductory Workouts at any location across the united states. You can schedule your free Introductory Workout HERE !

What can you learn after 11 years and 500 episodes of listening to world-class strength trainers, exercise scientists, and HIT Business experts?   In this milestone episode, Discover Strength CEO Luke Carlson turns the tables on Lawrence Neal (me!) and we talk about the most high-impact things you can do as a fitness business owner, as a strength trainer, and as a family man trying to find a healthy work-life harmony (that word, specifically — you'll find out why soon!), among many other things I've learned in over a decade of hosting a podcast like this one.   I'm grateful to Luke, to all of the guests who have graciously come on the podcast, and to all of you for listening — none of this would be possible without you deciding to make HIB a small part of your day every week, so thank you very much.    Please enjoy this episode, and don't forget to check out some of the things we highlight in the Show Notes sections below. ━━━━━━━━━━━━ ⚡ Get More Clients For Your HIT Business — FREE ━━━━━━━━━━━━

In this episode of the Discover Strength Podcast, CEO and exercise physiologist Luke Carlson dives into the popular yet often misunderstood topic of core training. Luke explores the origins and evolution of core training, its widespread popularity in fitness culture, and its scientific validity. He clarifies what the "core" actually encompasses and addresses common misconceptions about its role in improving performance, preventing injuries, and achieving aesthetic goals.Discover Strength offers free Introductory Workouts at any location across the united states. You can schedule your free Introductory Workout HERE !

In this episode of the Discover Strength Podcast, CEO and exercise physiologist Luke Carlson explores the impact of resistance training on body composition. Luke explains how strength training increases lean muscle tissue at any age, enhancing resting metabolic rate and long-term fat reduction. He dives into the benefits of training to muscle failure, which boosts calorie expenditure post-workout, and contrasts this with the limited calorie-burning effects of aerobic exercise. Luke emphasizes the importance of assessing body composition, not just weight loss, to focus on fat loss and retain muscle mass. This episode provides practical insights into improving body composition through evidence-based strength training strategies.Discover Strength offers free Introductory Workouts at any location across the united states. You can schedule your free Introductory Workout HERE !

How can you design HIT workouts into client experiences so great that you'll never lose a client, even when they get injured?    Discover Strength CEO Luke Carlson returns to take you step-by-step on the high-level process of building a bulletproof HIT workout that not only stops you from losing clients (which is easier than you think!) and give them an experience that primes them to give you high-quality referrals!   Luke goes into what many HIT professionals get wrong when it comes to marketing, training instruction, and the experience your trainers provide and he highlights the highest-impact keys that you need to pay attention to.   If you want to get clients who will never leave you, start by tuning in to this episode! ━━━━━━━━━━━━ ⚡ Start & Grow your HIT Business for FREE  ━━━━━━━━━━━━

In this episode of the Discover Strength Podcast, CEO and exercise physiologist Luke Carlson dives into one of the most enduring myths in strength training: the belief that repetition ranges and weight loads exclusively determine muscle strength, endurance, size, and tone. Luke debunks these misconceptions with research-backed insights, emphasizing that reaching muscle failure—whether at 5 reps with heavy weight or 45 reps with light weight—is the critical factor in achieving strength and endurance improvements.Discover Strength offers free Introductory Workouts at any location across the united states. You can schedule your free Introductory Workout HERE !

In this episode of the Discover Strength Podcast, Luke Carlson has three special guests on to discuss the Lengthened Partials Study that was conducted across 15 Discover Strength locations. James Fisher PhD, James Steele PhD, and David Gschneidner will discuss the importance of this study, the design, and the results! We want to thank all of the exercise physiologists who were involved in conducting these workouts and the clients who participated. This is the largest study of its kind, and we are driven and excited to continue adding to the body of resistance exercise research. Discover Strength offers free Introductory Workouts at any location across the united states. You can schedule your free Introductory Workout HERE !

In this episode of the Discover Strength Podcast, Luke Carlson dives into the critical focus of injury prevention and safe strength training practices. Drawing from decades of experience in professional sports and fitness, Luke explores the philosophy of “first, do no harm” and offers actionable insights to ensure your workouts build strength without compromising your health.Discover Strength offers free Introductory Workouts at any location across the united states. You can schedule your free Introductory Workout HERE !

In this episode of the Discover Strength Podcast, CEO and exercise physiologist Luke Carlson delves into a new study on single-set versus multiple-set strength training. Discover the evidence-based insights on training to failure, its impact on muscle growth, power, and endurance, and how this research challenges decades of conventional wisdom.Discover Strength offers free Introductory Workouts at any location across the united states. You can schedule your free Introductory Workout HERE !

What makes a fitness brand stand out in a crowded industry? Welcome to the Gym Marketing Made Simple podcast, your go-to resource for exploring the strategies that boutique fitness gyms need to thrive. In this episode, Luke Carlson from Discover Strength shares the strategies that have helped his brand grow from a single studio to 1,011 franchise locations, which it intends to reach 250 by 2035. Discover Strength stands out through its focus on time-efficient, evidence-based strength training. It offers a specialized service without cardio or nutrition programs.  Carlson highlights the role of professional attire in fostering a "ready to serve" mentality, creating a strong sense of differentiation in the fitness industry. Luke also emphasizes the importance of creating a superior employment experience, maintaining a Net Promoter Score of 93, and narrowing the focus to master a specific niche. His advice for aspiring fitness entrepreneurs is clear: excel in one area, deliver exceptional service, and foster professionalism in every aspect of the business. Learn how you can apply these lessons to position your gym for success. Tune in to gain insights from one of the most successful leaders in the fitness industry. 00:00 Intro 00:10 Discover Strength Overview and Background 02:46 Future Goals and Market Strategy 05:00 Professional Attire and Customer Experience 12:14 Growth Strategies and Talk Triggers 18:07 Challenges and Ego Management in New Locations 21:33 Franchise Selection and Long-Term Growth Strategy 26:05 Advice for New Fitness Entrepreneurs Connect with Luke Carlson:  luke@discoverstrength.com

In this episode of the Discover Strength Podcast, CEO and exercise physiologist Luke Carlson delves into eccentric muscle contractions. Learn why the often-overlooked "lowering phase" of strength training exercises is more beneficial than lifting, and how focusing on eccentrics can lead to greater strength, hypertrophy, and even faster recovery. From practical workout tips to groundbreaking research, Luke explores the magic of eccentrics, their role in targeting fast-twitch muscle fibers, and their applications for athletes, aging populations, and rehabilitation.Discover Strength offers free Introductory Workouts at any location across the united states. You can schedule your free Introductory Workout HERE !

Segment 1: Jack Ablin, Chief Investment Officer, Cresset Capital, talks to John about how investors should approach a market in which valuation says “sell” but momentum says “buy”? Jack tells us where he thinks we should be putting our money now. Segment 2: Luke Carlson, CEO, Discover Strength, joins John to talk about their fitness model of […]

In this episode of the Discover Strength Podcast, CEO and exercise physiologist Luke Carlson dives deep into the concept of progressive overload—a foundational principle of strength training. Discover Strength offers free Introductory Workouts at any location across the united states. You can schedule your free Introductory Workout HERE !

In this episode of the Discover Strength Podcast, host Luke Carlson, CEO of Discover Strength and an exercise physiologist, dives into the fourth Workout Focus in this mini-series: momentary muscle failure. This concept shifts the emphasis from the number of reps or the weight lifted to the importance of training until you can no longer perform another repetition with perfect form.Discover Strength offers free Introductory Workouts at any location across the united states. You can schedule your free Introductory Workout HERE !

In this episode, Luke Carlson, CEO of Discover Strength and exercise physiologist,  dives into the vital role of recovery in optimizing strength training results. Often overlooked, recovery is where the real magic happens—allowing your body to repair, rebuild, and reap the benefits of your hard work.Discover Strength offers free Introductory Workouts at any location across the united states. You can schedule your free Introductory Workout HERE !

In this episode of the Discover Strength Podcast, CEO and exercise physiologist Luke Carlson dives into the second installment of the "Workout Focus" series. The topic? The power of one set. Luke unpacks the science behind why a single, intense set can produce the same—if not better—strength training results compared to the traditional 3 sets of 10 approach. He delves into the history of sets, the role of muscle fiber recruitment, and the surprising findings on calorie burn and time efficiency. Discover Strength offers free Introductory Workouts at any location across the united states. You can schedule your free Introductory Workout HERE !

In this episode of the Discover Strength Podcast, Luke Carlson discusses Steven Covey's concept of "Sharpen the Saw" from his 1989 best-seller, "Seven Habits of Highly Effective People." Covey challenges the reader to have mechanisms to "sharpen the saw" in 4 different components: Physical, social, emotional, spiritual, and emotional. Luke walks through what his "saw sharpening" mechanisms are to inspire you to create your own. Discover Strength offers free Introductory Workouts at any location across the united states. You can schedule your free Introductory Workout HERE !

In this episode of the Discover Strength Podcast, Luke Carlson discusses the "Never Stop Improving" ethos. Discover Strength offers free Introductory Workouts at any location across the united states. You can schedule your free Introductory Workout HERE !

In this episode, Luke Carlson, CEO and Exercise Physiologist, details 5 approaches to measuring progress from your strength training workouts. Anything worth doing is worth measuring.Discover Strength offers free Introductory Workouts at any location across the united states. You can schedule your free Introductory Workout HERE !

In this episode of the Discover Strength Podcast, Luke Carlson, CEO of Discover Strength and Exercise Physiologist, goes deep on the importance of form in your workouts. Discover Strength offers free Introductory Workouts at any location across the united states. You can schedule your free Introductory Workout HERE !

What exactly does it take to turn your HIT business from just another strength studio to a really great fitness business?   Discover Strength CEO Luke Carlson returns to the podcast for a Q&A that dives deep into what mindsets, habits, and little details matter that you need to focus on as a HIT entrepreneur.   If you're serious about success and hungry for growth, don't miss this episode! ━━━━━━━━━━━━ ⚡ Want to GROW your HIT business? Go here  ━━━━━━━━━━━━

In Episode 27 of RevOps Champions, host Brendon Dennewill welcome Luke Carlson, CEO and founder of Discover Strength, to delve into the complexities of scaling franchise businesses. Carlson underscores the necessity of viewing franchisees as partners rather than employees, given their financial stake and the imperative to uphold brand standards. Drawing from the successes of iconic franchises like McDonald's, Carlson and his team embarked on a journey to understand the franchise business thoroughly and define their own approach. Key success factors discussed include meticulous location analysis and the pivotal role of selecting suitable franchisees, though understanding this process is ongoing.Carlson shares the importance of building robust, simple systems that embody the brand's essence, ensuring they are teachable and usable by all levels within the franchise. He emphasizes the need for interconnected success among vendors, franchisees, and franchisors, drawing parallels from Ray Kroc's philosophy at McDonald's. The episode also highlights the critical balance between maintaining personal touch and leveraging technology, advocating for "rifle shot" testing of new systems before full-scale implementation to ensure efficiency and return on investment. Carlson stresses that franchisees must follow core processes and playbooks, as consistent consumer experience is paramount.In discussing the broader challenges of scaling, the conversation touches on financial and infrastructural demands that accompany growth, as well as the continuous effort needed to sustain organizational values and culture. Carlson and the hosts agree on the importance of sustaining long-term value, ensuring franchisees' success, and maintaining economic feasibility. They explore the idea of balancing revenue growth with infrastructure investment, and Carlson shares insights on keeping the franchise model flexible yet robust to accommodate new technologies and evolving market dynamics. The episode concludes with an emphasis on long-term customer satisfaction, vendor relations, and the necessity of attracting talented individuals for sustainable franchise growth.Find more at revopschampions.com

On today's episode, we pivot to a topic related to business. In this episode, Luke Carlson, CEO of Discover Strength and exercise physiologist, walks through 6 frameworks for resilient thinking during tumultuous times. Discover Strength offers free Introductory Workouts at any location across the united states. You can schedule your free Introductory Workout HERE !

Why should you find ways to keep your strength training clients excited about their workouts?    Spoiler alert: because your clients will love your HIT studio, you'll make more money, and you'll keep them for life.   Discover Strength CEO Luke Carlson talks about why and how you can do this, from the mindset you should have down to how to implement it in your HIT Fitness Business.   If you want to never lose your clients, this episode is a must-listen! ━━━━━━━━━━━━ ⚡ Want to GROW your HIT business? Go here: https://highintensitybusiness.com/skool ━━━━━━━━━━━━

In this episode, Luke Carlson discusses a new research article that details the amount of exercise we should be doing and, more importantly, how we can make it more efficient. Discover Strength offers free Introductory Workouts at any location across the united states. You can schedule your free Introductory Workout HERE !

In this episode of the Discover Strength Podcast, Luke Carlson discusses three pervasive fitness myths that will not die. Discover Strength offers free Introductory Workouts at any location across the united states. You can schedule your free Introductory Workout HERE !

In this Episode, Luke Carlson discusses 9 common factors of the best workouts he has ever had. This list serves as a guide for productive, safe, intense, evidence-based strength training.Discover Strength offers free Introductory Workouts at any location across the united states. You can schedule your free Introductory Workout HERE !

What can you learn from one of the biggest HIT businesses in the world when it comes to attracting talent and recruiting great strength trainers? Discover Strength CEO Luke Carlson returns to talk about seven powerful and proven tactics to help you hire great HIT trainers for your strength studio.    If you want to hire great trainers and hit the ground running, this episode is a must-listen! *** ⚡ Want to Supercharge Your HIT Business And Grow Faster? Look at this ***

Why is client retention the single most powerful thing you can focus on if you want to make your strength studio profitable, fast?    In this previously HIT Business members-only episode, Discover Strength CEO Luke Carlson talks about the fundamentals that you need to know, and we go into why client retention is crucial to building a profitable business, how to create an experience that helps keep clients coming back, and the key things you need to put in place (and the mistakes you need to avoid).   If you're keen on maximizing your profit while minimizing growing pains, you'll want to listen to this one (and maybe even keep it in your bookmarks)!   ***  

How do the most successful trainers take notes that help create great client experiences without bogging down workout sessions?   Discover Strength CEO Luke Carlson returns to the podcast for a wide-ranging Q&A where we talk about the best way to take notes during a workout session, how to make great high-ticket offers that attract more clients, Alex Hormozi's business ideas, fitness trends your clients bring in that might give you headaches and how to deal with them, and more.   If you want to dig deeper into wowing your personal training clients and honing your HIT business strategies and tactics, don't miss this one! ***

In this episode, Luke Carlson discusses the critical aspects of strength training and injury prevention, inspired by Dr. Peter Attia and Dr. Sarah Oikawa's research. Here are the key takeaways:Continue to Strength Train when InjuredDon't look at Strength training as a SportMove Slower when you strength trainTrain What's HealthyAdapt WorkoutsLimit the Range of MotionIsometrics Contractions or Static HoldsCross-EducationLet Pain be Your GuideAvoid Dangerous Exercise: First, do no harm.#DiscoverStrength #StrengthTraining #InjuryPrevention #FitnessTips #HealthyAgingDiscover Strength offers free Introductory Workouts at any location across the united states. You can schedule your free Introductory Workout HERE !

What would it take for you to build a world-class HIT studio brand from the ground up?   Luke Carlson returns to the podcast to talk about the origin of Discover Strength and how he went from being unsure of what he wanted to do in life to finding the very thing he wanted to pour his heart into — we talk about the valuable lessons every aspiring HIT business entrepreneur and strength trainer can take away from his journey.   If you've ever wanted to know what it's like to find your north star as a personal trainer or a HIT studio owner, this episode is a must-listen! ***

In this episode, Luke sits down with special guest Dr. Martin Gibala to discuss HIIT and Zone Two Training. Dr. Martin Gibala is the world leading researcher from McMaster University in Canada on High Intensity Interval Training and the author of The One-Minute Workout: Science Shows a Way to Get Fit That's Smarter, Faster, Shorter Discover Strength offers free Introductory Workouts at any location across the united states. You can schedule your free Introductory Workout HERE !

In this episode Luke Carlson, CEO of Discover Strength, discusses 6 Strength training elements to double down on.Discover Strength offers free Introductory Workouts at any location across the united states. You can schedule your free Introductory Workout HERE !

This episode is special for two reasons: one, it is Discover Strenghth's 18-year anniversary, and two, Luke is interviewed by a great friend and colleague, Lawrence Neal. Lawrence Neal is the 10-year host of the High Intensity Business podcast, which has over 460+ episodes.  Discover Strength offers free Introductory Workouts at any location across the united states. You can schedule your free Introductory Workout HERE !

Strength training is so much more than building strength. In this episode, Luke Carlson, CEO and Exercise Physiologist, discusses the most underappreciated benefits of strength training. Discover Strength offers free Introductory Workouts at any location across the united states. You can schedule your free Introductory Workout HERE !

IT'S THE HOME RUN CHASE OF THE CENTURY. SLAM BAM BADWIN VS. DANNY DINGERS, WHO WILL BE THE KING OF THE SWING?RIVALS: https://midknightdreary.itch.io/BLACK LIVES MATTER: https://blacklivesmatters.carrd.co/#ALL MY FANTASY CHILDREN: http://www.allmyfantasychildren.com/YAZEBA'S BED & BREAKFAST: https://redcircle.com/shows/yazebas-bed-and-breakfastPARTY OF ONE DISCORD: https://discordapp.com/invite/SxpQKmKSUPPORT JEFF ON PATREON: www.patreon.com/jeffstormerTHEME SONG: Mega Ran feat. D&D Sluggers, “Infinite Lives,” RandomBeats LLC, www.megaran.comAdvertising Inquiries: https://redcircle.com/brands