Podcasts about southampton solent university

Agatha Christie is one of the most known and celebrated authors in modern history, being a pioneer of the crime fiction genre. Today, BBC Maestro are offering online courses delivered by an AI version of the writer.Joining guest host John Fardy to discuss this is Dr Mark Alridge, Agatha Christie Historian and speaker at Southampton Solent University.Image: Britannica

In this podcast, Zoe Tobin, Nurse Advisor at Wessex LMCs, is kindly joined by Karen Hawksworth, registered nurse, and course leader for adult nursing at Southampton Solent University and HIOW Autism Ambassador. They discuss reasonable adjustments including; What do we mean by a reasonable adjustment? What does the law say about reasonable adjustments? Examples of reasonable adjustments Examples of how reasonable adjustments have worked well or not been effective How do we overcome the risk of in-direct discrimination? Sources of support and guidance Related resources: B0467_i_sensory-friendly-resource-pack.pdf Professionals- National Autistic Society GP Surgery | Mencap LeDeR Report 2022 Autism Ambassador Scheme for Hampshire, Portsmouth, Southampton and Isle of Wight

In this podcast, Zoe Tobin, Nurse Advisor for Wessex LMCs is kindly joined by Gemma Burley, Registered Nurse, and course lead for the Foundation degree in Health & Social Care at Southampton Solent University. They discuss the role of the Practice Supervisor (PS) and Practice Assessor (PA) in supporting nursing students in general practice. This podcast covers: Why the PS/PA was introduced by the NMC, in place of the ‘sign off mentor' role The difference between the PS & PA roles and the role of the Academic Assessor (AA) Accountability concerns- around the use of the term ‘proficiencies' and recognised lack of available support and training for PS/PA in general practice Training and support available for PS/PAs Tips on how to support a struggling student- role of the PA/AA, action plans and reasonable adjustments Benefits of having a student nurse in practice. Practice Assessor Training, Wednesday, June 4 · 9am - 5pm, Find out more and book here: https://www.eventbrite.co.uk/e/practice-assessor-training-tickets-1292648359039?aff=oddtdtcreator

Words are powerful Have you ever been the subject of a dissertation? The first 63 episodes of the Shipping Podcast laid the groundwork for an extensive research project, and now is the time to unveil the results. It's been eight years since Therese Canning contacted me to discuss her study. She mentioned using the interviews from this platform to explore what individuals in the maritime industry were discussing and who voiced opinions on sustainability.  Since then, Therese has conducted further research and has now been awarded her PhD, following additional studies on the criminalisation of seafarers.  Listen to Therese as she shares her conclusions. This episode is part of the history of the Shipping Podcast's ten years, illustrating how everything has evolved, both in terms of industry trends and how the podcast has transformed into something unique. What are your takeaways from this episode? I would love to hear from you! hello@shippingpodcast.com  Until next time; over & out.

My guest in this episode is Jim Irving, Pro Vice-Chancellor (Students and Governance) at Southampton Solent University, who has developed his higher education career over the past 25 years across a series of progressively senior professional services posts.  Jim reflects on his leadership path so far and delves into a range of topics including what motivated him to pursue a career in Higher Education leadership, successfully navigating relationships across an institution and how he's responded to times that have been professionally tough. He also discusses the art of leading through influence, and the importance of supporting emerging leaders of the future. This Leadership Reflections mini-series is kindly sponsored by Minerva. Minerva is an executive search firm that supports universities in making senior executive appointments across academic and professional service roles and also in recruiting to university council and interim positions. Minerva helps individuals enrich their careers and take on roles that fulfil their potential.  

Chatting With Sherri welcomes back Agatha Christie author and expert; Dr Mark Aldridge! Agatha Christie's Marple; Expert on Wickedness- A new investigation from Dr Mark Aldridge, exploring a lifetime of Agatha Christie's Miss Jane Marple. In Agatha Christie's Expert on Wickedness,‘Agathologist' Dr Mark Aldridge looks at nearly a century of St Mary Mead's most famous resident and uses his own detective skills to uncover new information about Miss Jane Marple's appearances on page, stage, screen and beyond. The Swinging Christies podcast- Agatha Christie may not be the first person you think of when you think of the Swinging Sixties, but her writing has much to say about the big topics of the day. Join Dr Mark Aldridge and Gray Robert Brown on a rad journey through time with the Queen of Crime. A new surprise bonus episode was released on Nov. 24th! It's great! (I mispoke in introduction, i said Swinging Sixties instead of Swinging Christies,  it is about Agatha Christie in the 60's, an innocent slip of the tongue. ) Dr Mark Aldridge is a senior lecturer in Film and Television at Southampton Solent University, UK, specialising in film and television history.             

If you get a severe knee injury, what does that mean for you (or your HIT clients) long-term, and how might that affect your strength training?   Dr James Fisher returns for part 2 of his personal experience of rehabilitating a severe knee injury and how he is using high-intensity training to recover from it.   James is a Course Leader and Senior Lecturer for the School of Sport, Health, and Social Sciences at Southampton Solent University in the UK. He specializes in exercise physiology, biomechanics, and resistance training. James is an active researcher publishing numerous peer-reviewed articles relating to health and fitness.    For anyone who is curious about how exercise scientists themselves train and recover from injuries (like this one), tune in to this episode! ━━━━━━━━━━━━ ⚡ Want to GROW your HIT business? Go here: https://highintensitybusiness.com/skool ━━━━━━━━━━━━

This week the British wildlife artist Lucy Joyce. Lucy's painstaking attention to detail is her signature on portraits of a variety of animals. Her artistry is crafted from photographic images, and in some cases her own compositions, as she meticulously accounts for every hair and whisker. Lucy was born in Northampton in 1979, the oldest of two children—she has a younger brother Robert. Her mother Jackie Smith, is a part-time seamstress, and her father Brian was a precision engineer in motorsport. Lucy completed her GCSE and A Levels at Chenderit School in Oxfordshire including two GCSEs in Art and A Level Art, before working in print and design. She then attended Southampton Solent University where she earned a degree in Marketing Design. Lucy met her husband at uni and upon graduation the couple spent a year working in Canada before returning to the UK. After the birth of her two sons, Lucy returned to her art and built a clientele for pet portraits. In 2016, she became a full-time artist and now has commissions for her wildlife and pet portraits that extend far into next year. Lucy lives near Newbury in Berkshire with her husband Simon, two sons; Jack and Charlie and two Cocker Spaniels. www.mrsjoycedraws.co.ukInstagram: @mrsjoycedrawsTikTok: @mrsjoycedrawsFacebook: www.facebook.com/mrsjoycedraws Some favorite female artists:Carla GraceDina Brodsky Zoe FitchetDemi LangGeorgia HartJennifer Gennari Host: Chris StaffordProduced by Hollowell StudiosFollow @theaartpodcast on InstagramAART on FacebookEmail: hollowellstudios@gmail.comBecome a supporter of this podcast: https://www.spreaker.com/podcast/wisp--4769409/support.

This week the British wildlife artist Lucy Joyce. Lucy's painstaking attention to detail is her signature on portraits of a variety of animals. Her artistry is crafted from photographic images, and in some cases her own compositions, as she meticulously accounts for every hair and whisker. Lucy was born in Northampton in 1979, the oldest of two children—she has a younger brother Robert. Her mother Jackie Smith, is a part-time seamstress, and her father Brian was a precision engineer in motorsport. Lucy completed her GCSE and A Levels at Chenderit School in Oxfordshire including two GCSEs in Art and A Level Art, before working in print and design. She then attended Southampton Solent University where she earned a degree in Marketing Design. Lucy met her husband at uni and upon graduation the couple spent a year working in Canada before returning to the UK. After the birth of her two sons, Lucy returned to her art and built a clientele for pet portraits. In 2016, she became a full-time artist and now has commissions for her wildlife and pet portraits that extend far into next year. Lucy lives near Newbury in Berkshire with her husband Simon, two sons; Jack and Charlie and two Cocker Spaniels. www.mrsjoycedraws.co.ukInstagram: @mrsjoycedrawsTikTok: @mrsjoycedrawsFacebook: www.facebook.com/mrsjoycedraws Some favorite female artists:Carla GraceDina Brodsky Zoe FitchetDemi LangGeorgia HartJennifer Gennari Host: Chris StaffordProduced by Hollowell StudiosFollow @theaartpodcast on InstagramAART on FacebookEmail: hollowellstudios@gmail.comBecome a supporter of this podcast: https://www.spreaker.com/podcast/aart--5814675/support.

Chatting With Sherri welcomes back Agatha Christie expert and author; Dr Mark Aldridge! Agatha Christie's Marple; Expert on Wickedness- A new investigation from Dr Mark Aldridge, exploring a lifetime of Agatha Christie's Miss Jane Marple. In Agatha Christie's Expert on Wickedness,‘Agathologist' Dr Mark Aldridge looks at nearly a century of St Mary Mead's most famous resident and uses his own detective skills to uncover new information about Miss Jane Marple's appearances on page, stage, screen and beyond. The Swinging Christies podcast- Sex. Drugs. Rock 'n' Roll. Agatha Christie?? Agatha Christie may not be the first person you think of when you think of the Swinging Sixties, but her writing has much to say about the big topics of the day. Join Dr Mark Aldridge and Gray Robert Brown on a rad journey through time with the Queen of Crime. Dr Mark Aldridge is a senior lecturer in Film and Television at Southampton Solent University, UK, specialising in film and television history.               

Can you train your clients (or yourself) to maximize strength while being a high-performance endurance athlete? How can you design an optimal strength training program for a client involved in athletic events? Dr. James Fisher is a Course Leader and Senior Lecturer for the School of Sport, Health, and Social Sciences at Southampton Solent University in the UK. He specializes in exercise physiology, biomechanics, and resistance training. James is an active researcher publishing numerous peer-reviewed articles relating to health and fitness. Plus, he is also quite the endurance athlete himself, so he brings insight from both sides of the coin! In this previously High-Intensity Business Members-only episode, James and I dive into the world of transforming endurance athletes through high-intensity resistance training — we talk about consultative approaches, exercise selection, frequency and volume, as well as how proper strength training benefits endurance athletes, facilitating improved flexibility, injury prevention, and enhanced performance, among other things. If you want your fitness studio to stand out above the rest and attract high-ticket, high-performance athletes as clients, this episode is for you! ***

The Taiwan Semiconductor Manufacturing Company, or TSMC, a chip manufacturer headquartered in Hsinchu in northern Taiwan, dominates the semiconductor industry. Statistics show that TSMC accounts for more than half of the total foundry revenue globally. The firm has been in the spotlight recently as it is increasingly part of the tech competition between the U.S. and China. Responding to a request of the American government, TSMC has been seeking to set up factories in the U.S. state of Arizona, as well as in Germany and Japan. What challenges lie ahead for the firm? What does the future of tech hold as it becomes one of the linchpins for an extraordinary power rivalry? Host Liu Kun is joined by Mike Liu, Vice President and Senior Fellow at Center for China and Globalization; Zhengyuan Bo, Partner at Plenum China Research; and Mike Bastin, Senior Lecturer at Southampton Solent University in the UK.

Chatting With Sherri welcomes Professor, Agatha Christie expert and author; Dr Mark Aldridge! Agatha Christie's Poirot: The Greatest Detective in the World; Hercule Poirot has had a near-permanent presence in the public eye ever since the 1920 publication of The Mysterious Affair at Styles. From Agatha Christie's earliest conceptions and publication history, to forays on the stage and screen, the story of Poirot is as fascinating as it is enduring. Mark Aldridge tells this story decade-by-decade, exploring and analyzing Poirot's many and often wildly different appearances, following the detective to present day when he is enjoying a worldwide renaissance.  Agatha Christie on Screen; This book is a comprehensive exploration of 90 years of film and television adaptations of the world's best-selling novelist's work. Drawing on extensive archival material, it offers new information regarding both the well-known and forgotten screen adaptations of Agatha Christie's stories, including unmade and rare adaptations, some of which have been unseen for more than half a century. This history offers intriguing insights into the discussions and debates that surrounded many of these screen projects – something that is brought to life through previously unpublished correspondence from Christie herself and a new wide-ranging interview with her grandson, Mathew Prichard.  Dr Mark Aldridge is a senior lecturer in Film and Television at Southampton Solent University, UK, specialising in film and television history.             

Alex Forsyth presents political debate from Southampton Solent University

Sculpture, and especially willow sculpture, has always fascinated me, so when I came across Emma Stothard's website, I knew I had to get in touch. Emma is a Yorkshire-based willow and wire sculptor. Inspired by the creatures of the North York Moors, where she lives, she creates sculptures of wild/domestic animals and birds. After receiving a BA Honours in Fine Art from Southampton Solent University, she briefly moved to the Somerset Levels to learn the process of growing, coppicing, bundling, and weaving willow. In 2001, thanks to a loan from The Prince's Trust, Emma started her sculpting business. Her sculptures are exhibited nationally and internationally, with some gracing the gardens of stately homes, galleries, and private homes around the country, including a large-scale portrait of King Charles III's beloved Jack Russell dog ‘Tigga', made from willow grown on the Highgrove Estate and sited there. Emma shares her take on creativity as a continual flow of movement of the materials and of ideas, the relationship between her work and the outdoor space, from which she draws her inspiration, and how she's always pushing herself to explore her own creativity and learn something new, using different scales (from mice to dragons, elephants, and small castles), different mediums (willow, silver, bronze and copper wire, clay, ceramics), and exploring new fields (such as, jewellery, homeware, and garden furniture), with the view to creating functional pieces with a sculptural aspect. She describes the process of going from a 2-D drawing to a 3-D sculpture and of welding a metal armature as a basis to weave the willow around, giving her the freedom to create the shapes she wants. She also explains why she chose willow primarily and what makes it such an evocative and enjoyable medium. From celebrating Whitby's fishing heritage to sculpting hares and six-foot tall scarecrows, there's a palpable sense of excitement in every project Emma takes on, sometimes even adding personal touches to her sculptures and, in the process, attaching a story to them. I had a wonderful time talking to Emma and learning about her creative process, so I hope you enjoy our conversation. Emma's website On Instagram: @emmastothard On FB: Emma Stothard Sculpture On Twitter: @emmastothardart ABOUT THE CREATIVITY FOR ALL PODCAST A maths teacher can be creative. So can a financial adviser, a community builder, and a yoga teacher. Not to mention a speed painter, a potter, or an actor! Creativity is everywhere and I love nothing more than to explore it in The Creativity for All Podcast, either by focusing on a theme – such as perfectionism, feeding your creative brain, or the pressure to be creative – in my solo episodes, or through my conversations with all manner of creative people. I want to challenge the perception of creativity and, in the process, debunk many myths attached to it: it's painful, for artists and the chosen few, etc. My guests and I are keen to zoom in and dissect the origin of an idea, the impulse that makes us engage with our own creativity, with the hope that it will inspire listeners to get creative too. My podcast is designed for anyone who's already being creative, or is tempted to use their creativity, in particular those of you who think they are not creative or can never be. I would love to change your mind!

GKN is a female focused podcast hosted by Sharon Gaffka (@Sharon Gaffka ). Girls Know Nothing's eighth guest is from Netflix new dating show, Dated and Related, and Fashion Graduate - Alara Taneri. Alara is a Turkish Cypriot woman who entered the villa Dated and Related villa earlier this year, accompanied by her brother Ceylan. But there is more to Alara than her aggressively portrayed pursuit of Kieran Bishop. Alara is an aspiring fashion designer and has recently graduated from Southampton Solent University. October is just over a week away now, which is also breast cancer awareness month. For the first time, Alara opens up about her mum's diagnosis and treatment, as well as how that impacted her and her relationships with her siblings. New episodes of Girls Know Nothing

James Fisher PhD (james.fisher @ solent.ac.uk) is a Senior Lecturer for the School of Sport, Health, and Social Sciences at Southampton Solent University in the UK. He is one of the leading exercise scientists publishing numerous peer-reviewed articles related to resistance training, health, and fitness.   In this episode, James continues discussing his research paper Resistance Training Recommendations to Maximize Muscle Hypertrophy in an Athletic Population: Position Stand of the IUSCA where he explains set endpoints and training to failure. We then further discuss interesting debates and models regarding training to failure in his paper Intensity of effort and momentary failure in resistance training: Are we asking a binary question for a continuous variable?   Hire great personal trainers for your strength training business For all of the show notes, links and resources - Click Here

James Steele, PhD (james.steele @ solent.ac.uk) is an Associate Professor of Sport and Exercise Science at Southampton Solent University and the Principal Investigator at ukactive Research Institute. He is a member of the American College of Sports Medicine, and the British Association of Sport and Exercise Sciences, and is a Fellow of the Higher Education Academy.  See James' published peer reviewed articles. In this episode, James talks about his current workout, diet philosophy, neck strengthening, the quantified self movement, and much more. Contact James here: Twitter: @JamesSteeleII Website: steele-research.com Generate referrals on autopilot for your strength studio  This podcast episode is brought to you by ARX Do you struggle to attract and retain clients in your strength training studio? ARX machines use breakthrough motorized resistance and computer software to give your clients the perfect workout every time, so you can start to deliver great workouts and grow your business with confidence. Get $500 OFF by going to ARXFit.com/HIB and booking a call with the ARX sales team – Book Here For all of the show notes, links and resources - Click Here

James Fisher PhD (james.fisher @ solent.ac.uk) is one of the leading exercise scientists publishing numerous peer-reviewed articles relating to resistance training, health, and fitness.   He is also a Senior Lecturer for the School of Sport, Health, and Social Sciences at Southampton Solent University in the UK.  In this episode, James talks about his research paper Resistance Training Recommendations to Maximize Muscle Hypertrophy in an Athletic Population: Position Stand of the IUSCA which explains the concepts of hypertrophy, reconciliation of acute vs long-term evidence, the relationship between strength and hypertrophy, recommendations for maximizing skeletal muscle hypertrophy in an athletic population, and much more. Build a profitable strength training business This podcast episode is brought to you by ARX Do you struggle to attract and retain clients in your strength training studio? ARX machines use breakthrough motorized resistance and computer software to give your clients the perfect workout every time, so you can start to deliver great workouts and grow your business with confidence. Get $500 OFF by going to ARXFit.com/HIB and booking a call with the ARX sales team – Book Here For all of the show notes, links and resources - Click Here

Why Listen: Normally on the show, I interview military veterans about what they're doing post-service. Today's guest, Mike, has a unique career transition story that I haven't heard before and thought would benefit our audience. We talked about Mike's career transition of going from someone on the tech side to someone on the marketing side as an owner and operator, but also the process of acquiring other businesses.  About Mike: Mike Maynard is the Managing Director of the Napier Group, a 7 million PR and marketing agency for B2B technology companies. He was awarded a Master's Degree in Electronics and Electrical Engineering from the University of Surrey and an MBA from Kingston University. He acquired Napier in 2001. Since that time, Mike has directed major PR and marketing programs for a wide range of global technology clients reaching over 30 European countries. He is actively involved in developing the PR and marketing industries, is Chair of the PRCA B2B Group, and is a Visiting Lecturer in PR at Southampton Solent University

James Steele, PhD (james.steele @ solent.ac.uk) is an Associate Professor of Sport and Exercise Science at Southampton Solent University. He is a member of the American College of Sports Medicine, and the British Association of Sport and Exercise Sciences, and is a Fellow of the Higher Education Academy.  See James' published peer reviewed articles. In this episode, James Steele walks us through a big data meta-analysis on inter-individual variation in response to resistance training, interpretation of effect sizes, exercise science flaws, exercise guidelines for best results, and much more.  Access exclusive exercise research reviews inside HIT Business Membership This podcast episode is brought to you by ARX Do you struggle to attract and retain clients in your strength training studio? ARX machines use breakthrough motorized resistance and computer software to give your clients the perfect workout every time, so you can start to deliver great workouts and grow your business with confidence. Get $500 OFF by going to ARXFit.com/HIB and booking a call with the ARX sales team - Book Here For all of the show notes, links and resources - Click Here

Episode 43 - Mike Maynard Collaboration between Marketing and SalesI am so excited to have Mike Maynard on my podcast today. Mike is the Managing Director/CEO of the Napier Group, a $7M PR and marketing agency for B2B technology companies. He is a self-confessed geek who loves talking about technology. He believes that combining the measurement, accountability, and innovation that he learned as an engineer with a passion for communicating internationally in order to help clients achieve their marketing goals sooner. Mike acquired the Napier Group in 2001 and subsequently acquired Peter Bush Communications and Armitage Communication, growing the company to about 40 people today. Since that time, he has directed major PR and marketing programs for a wide range of global technology clients, reaching over 30 European countries. He is actively involved in developing the PR and marketing industries, and is Chair of the PRCA B2B Group, and is a visiting lecturer in PR at Southampton Solent University. And most importantly, this was a fun conversation discussing the importance of sales and marketing working together to achieve shared goals and increase revenue.Connect with Mike on LinkedIn or by email at mike@napierb2b.com.And as always, please reach out and connect with me on LinkedIn and let me know your thoughts and ideas for future episodes!

What is the least we can do and still get meaningful strength gains? The answer to this question is provided by Patroklos Androulakis-Korakakis (IG: @polkarots, Twitter: @pakpatroklos), a Ph.D. candidate at Southampton Solent University in the Centre for Health, Exercise and Sport Science. He's also an associate lecturer at the same university. PAK has been investigating the minimum effective training dose required to increase 1RM strength in powerlifters. Paper discussed: https://osf.io/preprints/sportrxiv/wubps/ ResearchGate: https://www.researchgate.net/profile/Patroklos-Androulakis-Korakakis PAK's Podcast: https://www.youtube.com/channel/UC0kyaBsv2YmHRd01b-5C15g _______________________ This is the 2nd episode of the weekly #coachingcues podcast! If you would like to have your question to be answered by an expert, please head to www.coachingcues.org/ask --- Send in a voice message: https://anchor.fm/coachingcues/message

Bio - Our guest Natalie Desty, Founder of STEM Returners After building a progressive career in recruitment, where she was Director of Maritime at a large recruitment company, Natalie was struck by the apparent lack of progress in diversity and inclusion within STEM, and particularly concerned by the insurmountable barriers that returners faced when looking to restart their career after a break. Natalie created a small pilot returners programme for a group of employers and has now built this into an organisation that supports hundreds of returners in restarting their careers. Natalie has a BA Honours degree in International Relations and Politics and has been working within the engineering sector for her whole career, particularly focused on improving the sector's diversity and inclusion. Natalie has been awarded the Royal Institution of Naval Architecture's Eily Keily Award and an honorary Engineering Doctorate from Southampton Solent University for her role in increasing diversity and inclusion within STEM. In this podcast we explore the STEM Returners Index, looking at the insights gained from this very recently undertaken survey. o Concept and objective o Respondents–sourcing the 750 o Impact of Covid o Skills Gap o Diversity o CV Gap o Applications o Feedback from Employers o In work – confidence and flexibility o Over- qualified conundrum o Case studies • Raising awareness within the industries • Targets to measure success • Future projects and plans • Advice for Employers • Advice for STEM returner candidates • Contact information Website: https://www.stemreturners.com/ Twitter: @ReturntoSTEM @NatalieDesty --- Send in a voice message: https://anchor.fm/hresource/message

James Fisher PhD (james.fisher @ solent.ac.uk) is a Course Leader and Senior Lecturer for the School of Sport, Health, and Social Sciences at Southampton Solent University in the UK. He specializes across both exercise physiology, biomechanics, and resistance training. James is an active researcher publishing numerous peer-reviewed articles relating to health and fitness.   In this episode, we discuss lumbar biomechanics, ideal range of motion, best ways to utilize the MedX Lumbar Extension, workout tips, training volume during fatherhood, and much more.    Stop feeling frustrated with your strength training studio and start growing your client base For all of the show notes, links and resources - Click Here

Mike Maynard is a long term marketing expert of over 20years based in the UK. Mike is the MD of the Napier Agency - who are a $7million marketing and PR company focused on helping B2B tech companies. Mike is a self-confessed geek who loves talking about technology. He believes that combining measurement, accountability and innovation with a passion for communicating, ensures Napier delivers great campaigns and tangible return on investment. Mike began his career as an electronics design engineer, working for companies ranging from GEC-Marconi to DDA, developing products from complex radar systems to Kim Wilde’s mixing desk. Mike later joined IDT Inc, an American semiconductor company, making his move into marketing when he switched from European Applications Manager to European Marketing Manager. In 2001 Mike acquired Napier with Suzy Kenyon. Since that time he has directed major PR and marketing programmes for a wide range of technology clients. He is actively involved in developing the PR and marketing industries, and is Chair of the PRCA B2B Group, and lectures in PR at Southampton Solent University.  Mike offers a unique blend of technical and marketing expertise, and was awarded a Masters Degree in Electronic and Electrical Engineering from the University of Surrey and an MBA from Kingston University. In this episode we talk about the evolution of B2B marketing, current trends and the importance of sales and marketing alignment. Key Points of This Discussion The background of Mike’s agency - “a baptism of fire” The evolution of B2B marketing over the last 20yrs The best and worst things that have happened in marketing The key components of a solid B2B marketing function The importance of sales and marketing alignment Mike shares an example of a successful sales and marketing campaign Targeting and ABM (Account Based Marketing) trends How Mike uses LinkedIn to generate leads in B2B tech What salespeople should be doing with marketing in today’s climate The impact COVID has had on print publications E-book campaigns and leveraging your company blog Getting control of your relationship with prospects The importance of marketing automation tools Check out Mikes company Napier Agency and you can find him here on LinkedIn. Mike has also launched a new podcast “Marketing B2B Technology.”

*SPONSOR*We are SO excited to announce that we have Official Sponsorship from a truly incredible company in Odin's Vault, a dedicated company who only provide the very best officially licensed Pop Culture Merchandise, from Funko Pops to T Shirts, DC Comics to Marvel, you want it? Then over RIGHT NOW to Odin's Vault - Website Below:https://odinsvault.co.uk/Welcome to Episode 49 of The Hip Hop Orchestra PresentsIn this Episode, we are introduced to the incredible and Award Winning Assistant Producer NaomiIn this Episode, Naomi shares with us her incredible journey in Producing and Education, from being Student Union President at Southampton Solent University, Travelling around SE Asia, being a part of Radio Academies 30 under 30, all the way up to her current position as Assistant Producer for BBC Radio 2 via Somethin' Else, working with the legendary Trevor Nelson on the Rhythm Nation Show, also working with Cerys Matthew and so much moreWe hope you enjoy :)Available For Download On All Major Platforms -https://www.buzzsprout.com/826003/episodesFull Length Trackhttps://soundcloud.com/gsavvides/violin-hip-hopNaomi OikuTwitter - @naomioikuInstagram - @naomioikuLinkedIn - Naomi OikuThe Hip Hop Orchestra:Website - https://thehiphoporchestra.co.uk/Instagram - @TheHipHopOrchestraFacebook - The Hip Hop OrchestraTwitter - @TheHipHopOrchGeorgio Savvides:Instagram - @georgiosavvidesFacebook - Georgio SavvidesTwitter - @GioSavvides

James Steele, PhD (james.steele @ solent.ac.uk) is an Associate Professor of Sport and Exercise Science at Southampton Solent University and the Principal Investigator at Ukactive Research Institute. He is a member of the American College of Sports Medicine, and the British Association of Sport and Exercise Sciences, and is a Fellow of the Higher Education Academy.  James has extensive research experience publishing many peer reviewed articles in the health and fitness space particularly the impact of resistance training.  In this episode, James Steele discusses his paper ‘Long-term time-course of strength adaptation to minimal dose resistance training: Retrospective longitudinal growth modelling of a large cohort through training records’. We also discuss potential criticisms of this paper and whether changing frequency or volume may improve result, and much more. Build a Thriving Personal Training Business For all of the show notes, links and resources - Click Here

James Fisher PhD (james.fisher @ solent.ac.uk) is a Course Leader and Senior Lecturer for the School of Sport, Health, and Social Sciences at Southampton Solent University in the UK. James is one of the top researchers specialized in resistance training and more generally in exercise science.  Listen to my other podcasts with James HERE. Luke Carlson is the CEO and founder of Discover Strength based in Minneapolis, Minnesota, USA. Discover Strength owns and operates strength training studios as well as the Discover Strength Franchise. Luke is passionate and loves to share his knowledge about management, leadership, and evidence-based exercise. Listen to my previous podcasts with Luke HERE. For all of the show notes, links and resources - Click Here

James Fisher PhD (james.fisher @ solent.ac.uk) is a Course Leader and Senior Lecturer for the School of Sport, Health, and Social Sciences at Southampton Solent University in the UK. James is considered as one of the leading researchers in exercise science particularly resistance training. Listen to my other podcasts with James HERE. Luke Carlson is the founder and CEO of Discover Strength based in Minneapolis, Minnesota, USA. Discover Strength owns and operates strength training studios as well as the Discover Strength Franchise. Luke speaks around the world on leadership, management, and evidence-based exercise. Listen to my previous podcasts with Luke HERE.  In this episode, James Fisher and Luke Carlson discuss the principles and rules around workout design, systems in terms of designing exercise order, workout design best practices, benefits of specific lower body strength training, and much more. Grow your HIT studio business For all of the show notes, links and resources - Click Here

Skip the Queue is brought to you by Rubber Cheese, a digital agency that builds remarkable systems and websites for attractions that helps them increase their visitor numbers. Your host is  Kelly Molson, MD of Rubber Cheese.Download our free ebook The Ultimate Guide to Doubling Your Visitor NumbersIf you like what you hear, you can subscribe on iTunes, Spotify, and all the usual channels by searching Skip the Queue or visit our website rubbercheese.com/podcastIf you've enjoyed this podcast, please leave us a five star review, it really helps others find us. And remember to follow us on Twitter for your chance to win the books that have been mentioned in this episode.Competition ends March 31st 2021. The winner will be contacted via Twitter. Show references:A dynamic and proven senior manager with over 20 years’ experience within the leisure and heritage sectors.  Paul has been Head of Operations for the Mary Rose Museum. Head of Visitor Operations for the London Historic Properties at English Heritage. Guest lecture at Southampton Solent University in Contemporary Tourism. In July 2018 was awarded an Honorary Doctorate in Business for services to Tourism, Heritage and Conservation.www.painshill.co.ukwww.twitter.com/Painshillwww.facebook.com/painshillparkwww.linkedin.com/in/paul-griffiths-63432763 Transcription:Kelly Molson:Welcome to Skip The Queue, a podcast for people working in, or working with visitor attractions. I'm your host, Kelly Molson. Each episode, I speak with industry experts from the attractions world.In today's episode, I speak with Paul Griffiths, Director of Painshill Park, a beautifully restored, 18th-century landscape, designed by Charles Hamilton. We discuss the transformation of Painshill, the emotional reopening, team motivation, and the benefits of pre-booking. If you like what you hear, you can subscribe on iTunes, Spotify, and all the usual channels by searching Skip The Queue.Kelly Molson:Paul, welcome to Skip The Queue podcast.Paul Griffiths:No, Kelly. Thanks for having me.Kelly Molson:It's really lovely to have you on. Paul and I have chatted a few times. We've been kind of Twitter buddies for a while, haven't we? That's how we first-Paul Griffiths:Yeah.Kelly Molson:... got introduced-Paul Griffiths:It's how you meet people these days, isn't it, via Twitter?Kelly Molson:Absolutely. And then, we've had a chat, and now Paul's very kindly agreed to come on to the podcast, to share all about Painshill Park. But we start as ever with our ice-breaker questions, Paul. Are you ready?Paul Griffiths:Yeah, nervous, but ready.Kelly Molson:I've gone easy on you, don't worry. When you were a kid, what did you want to be when you grew up?Paul Griffiths:Probably a professional footballer, but before that, an astronaut.Kelly Molson:Oh, quite different. And so, football ... I know this about you. You're a big Charlton fan, aren't you?Paul Griffiths:Yeah, I'd have been playing up front in the valley, but no I wasn't good enough to play for the park, because I don't know I'd make a professional debut. But no, that was my dream for years, to be a professional footballer.Kelly Molson:Oh, and then the astronaut, just didn't happen?Paul Griffiths:Didn't happen, no. I never did make it to space. Space Mountain, is about as far as I've got. Yeah, but that's-Kelly Molson:Same. Okay, this is another retro one. What is the most embarrassing fashion trend, that you rocked?Paul Griffiths:Ooh, that's a good question. I tell you what I had, and I don't know if any listeners will remember these. Jeans, with pictures of The Flintstones on.Kelly Molson:Yes.Paul Griffiths:And I'll have been about 12, or something at the time. And you had Fred on one leg, and Barney on the other, or something like that. And they were really trendy, for one summer.Kelly Molson:I think we're probably around the same age, because genuinely, I had those, and I can remember. Yeah, I had those. Yeah, what was that about?Paul Griffiths:No idea. I remember being really excited, on holiday. It was on a holiday camp somewhere, and there was a little market nearby. Finding them in the market, and buying them, and being really excited by this. Various other dreadful things... I remember wearing dungarees for a while, and thinking I was really trendy. But from a bloke, that's obviously a bit of a strange one.Kelly Molson:I still wear dungarees now, Paul, so-Paul Griffiths:Yeah, that's why I said-Kelly Molson:[crosstalk 00:02:43] That's okay.Paul Griffiths:... but yeah, it's ...Kelly Molson:I was thinking about this question, this morning, before I asked you, and thinking, "What would I answer to this?" And I thought, "Well, it would be the Bros era for me," because I had the Grolsch tops on my shoes. And I had a denim jacket, that had a massive patch, of Bros, on the back of it, as well. What a loser.Paul Griffiths:But you see, what I find really weird, is that people in my office haven't heard of Bros. I brought them up, as a cultural reference point, at some point. And younger people haven't heard of them. No one's heard ... I was trying to explain the whole Brosette thing, and people having watches on their shoes, and just everyone was looking at me like I was ... I was DJing somewhere once ... that's a completely different story, but put on, When Will I Be Famous? And the floor cleared, no one knew it at all.Kelly Molson:Oh, no.Paul Griffiths:Note to self, don't play Bros at a disco.Kelly Molson:Except, if I'm there, and I'd have been, I'll be right in the middle. Okay, one more of these and then your unpopular opinion. If you could have an unlimited supply of one thing, for the rest of your life, what would it be?Paul Griffiths:Ooh, that's a good question. Probably McDonald's breakfasts.Kelly Molson:Oh, Paul, they are the [crosstalk 00:04:06] ultimate hangover cure.Paul Griffiths:You can't go wrong with a McMuffin.Kelly Molson:Yeah, I'm with you. Double sausage and egg?Paul Griffiths:With bacon, for me.Kelly Molson:That could be an unpopular opinion in itself, Paul.Paul Griffiths:Well, couldn't it just. Yeah, what do you have as McDonald's breakfast?Kelly Molson:On that note then, I want to know what your unpopular opinion is.Paul Griffiths:I'm going to say, that I just don't get the point of Instagram. You've got Twitter, you've got Facebook, why do you need something else? I just don't get why you need another channel. Surely two, Twitter for work, and professional stuff. Facebook great for your fun stuff. Why do you need Instagram? I don't get it, at all.Kelly Molson:Oh, no. I feel like this is going to throw up some debate, Paul. I do not agree with you on this one, so this is-Paul Griffiths:Fair enough.Kelly Molson:... definitely an unpopular opinion. I find Facebook a bit negative, whereas on Instagram, I'm just in my little, happy world of posting up all my lovely things. It just feels a bit happier, a happier place, to me. It's less ranty-Paul Griffiths:Yes, I could do it again, yeah. I just tried it for a while. I was talked into it by a good friend, and former colleague. He was saying, "Oh, you really want to do this." And after a week, I thought, "How am I going to run three different things, trying to put three different things on?" So for me, it's easier to separate my life. So I've got friends and old colleagues and things, on Facebook, and then everyone else on Twitter.Kelly Molson:So everyone, when you get promoted to Facebook, you know that you're Paul's real friends.Paul Griffiths:Yeah.Kelly Molson:Brilliant. Thank you for sharing that, Paul. I really appreciate it. Gosh, I've got so much to talk to you about today. I've been looking at your background-Paul Griffiths:Oh, that's scary.Kelly Molson:... in the attractions and heritage world, and gosh, it's very impressive, isn't it? So you're currently Director of Painshill Park, and director of, is it ... Sorry?Paul Griffiths:Well, a Director, one of the board.Kelly Molson:One of the board?Paul Griffiths:Yeah. [crosstalk 00:06:02] chair, and about seven or eight board members, who do an amazing job.Kelly Molson:Fantastic. You've been Head of Ops, at the Mary Rose Museum, Head of Visitor Operations, at London Historic Properties, at the English Heritage. You Guest Lecture, at Southampton Uni, in Contemporary Tourism, and in 2018, you were awarded an Honorary Doctorate in Business, for services to Tourism, Heritage, and Conservation. It's not a bad list, is it, Paul?Paul Griffiths:Sounds good when you say it like that.Kelly Molson:Wasn't it?Paul Griffiths:I wonder who you were describing-Kelly Molson:It's you. So I want to know, where this love of the sector has come from, because you've got such an impressive background in it.Paul Griffiths:Do you know? It's a really easy answer. I went off to Uni, to study Leisure Management. And at that point, I was thinking of going more into sports, and so leisure world. So maybe running ... after we talked about earlier on about, "What do you want to do when you grow up?" Well, I knew I wasn't going to make it as a professional footballer, but well, could I work in football? Could I work in the offices? Could I become a commercial manager in a football club? Could you do that stuff? So I went off to study leisure management, and at the end of year one, we had to do a month's work placement. One of those head out for a month and I couldn't really think what to do. And in the end, approached a few tourism attractions, because I sort of got a bit more into the tourism side, in that first year. Because it was a modular degree, so we were doing four different subjects, every term. And it was very much like school, there were three terms, and we'd do from four different subjects.Paul Griffiths:And I wrote to Hever Castle, and they accepted to take me down there for a month. I was down there, with a chap called Piers, who was the business services manager, or business operations manager, at the time. Just had an amazing job. So I spent this month, shadowing Piers, who I still occasionally now. He works for the Tate. Well, he did ... last time I saw him, he worked for the Tate, so I hope he still does. Otherwise, this could be a really difficult episode, if he doesn't anymore-Kelly Molson:Awkward.Paul Griffiths:... Yeah. I still often bump into him, at ALVA events, and stuff, which was absolutely fabulous. But no, I spent this month with Piers. It was just brilliant. We put on flower shows, in the castle. I can remember driving this funny, little van. I'd never driven a van before in my life, and I was thrown the keys, and told to go and pick up this lovely old lady, with all her flowers, because it was like the local WI, doing a flower display. You know how fabulous events can be, in our industry, and it was just brilliant. The weather was fabulous. Piers' job involved wandering around ... I don't mean wandering around, but going from the tea room, to shop, to ob missions, making sure everything was working right. And I just thought, "This is just brilliant. This is what I want to do, is in a fabulous, historic setting, talking to people, dealing with loads of different heads of departments."Paul Griffiths:And everyone was really lovely, in the same way, that most people in our industry are really lovely. So everyone-Kelly Molson:Very true.Paul Griffiths:... everyone you bumped into round Hever, was just utterly fabulous. So I went back to uni, and at this point, we had to choose our ... Sorry, this is quite a long answer, Kelly. Apologies. But we then had to choose a pathway, of which we'd specialize in. So you then had leisure management as half your course, and then your pathway as the second half. And you could have done rural tourism, straight leisure management, there was a more legal side. And I chose to do heritage management, so that sort of swayed my degree.Paul Griffiths:So my degree was in Leisure and Heritage Management, a fabulous thing to have. And then, after leaving, I just wanted to get a job in the sector. And was quite lucky, just got a job in English Heritage. My first job was making the tea for the quantity surveyors, and booking their travel, and just working in the office, as basically the dogsbody, is the only way I can describe it. But it was a route in. And EH's rules then, was that they would try and recruit most jobs internally first. So you'd get a weekly jobs file come round, and I'd open it eagerly, every week, to see what was available.Paul Griffiths:And then, got this job at Down House, home of Charles Darwin, which hadn't opened to the public. It had just been taken on by EH. We had this amazing two months, getting ready for opening, and then throwing the doors open to the public. And all the fun and games that went on then, it was just ... So from there, I just stayed with English Heritage for, gosh, 15, 16 years, something like that. Thankfully, just moving into different, progressive roles, which was fabulous. And ended up, as Area Manager for London. So I had the entirety of London, with 12 sites around London. Really spread out, as well. So you had Kenwood House up on Hampstead, which was where my office was. Chiswick House, and Marble Hill in West London. As far afield as Tilbury Fort in Essex, and sort of towards the east, the Jewel Tower, which was the oldest surviving part of the Palace of Westminster.Paul Griffiths:It's the bit that you always see, behind ... when MP's are being interviewed on the news, the Jewels House always just merrily behind it. So we managed to move ... when I was there, some signs, to be just behind where the interview was. It was a perfect product placement for us. But yeah, it was an amazing job. I spent most of the time-traveling, from around. I was rubbish at diary management, so I'd find myself agreeing to be in Kenwood, in the morning, and then Down House, or Elton Palace in the afternoon. So forever turning up late to those.Paul Griffiths:Yeah, but great. I loved it. As I say, I was there for, well, gosh 15 ... so from '97, to 2012, so what's that, 15 years, isn't it?Kelly Molson:That sounds incredible, and what a place for an office, as well. A spectacular place for an office. I'm just going to pick up Essex, as well, because Essex girl. So Tilbury massive, well done.Paul Griffiths:It's the thought that counts.Kelly Molson:So now, you're at your new role, this role. Tell us a little bit about the park, and how you've come to be there, and what you're doing there.Paul Griffiths:Yeah, so after English Heritage, I spent five or six years, down at Mary Rose, as you mentioned earlier. Then, came here in November 2018. I must confess, I'd sort of heard of Painshill, but I didn't really know it. And I think that sums up what its problem was, so much that even local people didn't know it was here. I came in November, as I say. It wouldn't be fair to go into details, but there had been a lot of changes at Painshill, and a lot of the team had moved on. And so, I was left with a smallish team, and then we were able to recruit some, actually fabulous new staff, as well.Paul Griffiths:So myself and the head of finance started on exactly the same day. We both arrived in our cars, parked up, getting our little boxes out, with our mugs in, and everything else, that you do on day one. And set about trying to make changes. Painshill itself is an 18th-century landscape garden. It's 158 acres, we have the most amazing views. It was designed by the Right Honorable Charles Hamilton, obviously in the 18th century, who'd done some grand tours around Europe, and then came back and set about building, and creating this quite sensational landscape garden, which includes a number of garden buildings, or follies, as a lot of people would call them, towers, crystal grottoes, hermitages, temples ... two different temples in fact, a ruined abbey, so built as a ruin. And guests, in the 18th century would walk the route.Paul Griffiths:And it was designed that people could get their easel out, at any point and paint, because every view would be picture perfect. This is a very quick, potted history. I could talk for hours on end, but I won't. The gardens were sadly lost, after the second world war, whereafter they'd been used for training and development of troops, sold off piecemeal. And it wasn't until the '70s, and '80s ... well, the '70s really, that there was a campaign to save Painshill. It was really recognized by particularly local garden history experts, that what had been one of the first, and most finest landscape gardens, was lost. It really was a completely overgrown mess, is the only way I can describe it.Paul Griffiths:And very, fortunately, and quite farsighted, for the time, the local council purchased 158 acres of the land, through negotiation, compulsory purchase, et cetera. And The Trust was then formed because the council realized they wouldn't be able to fundraise, because who gives money to local councils? So The Trust was formed, and we were given the park, on a 100-year lease with ethical rent, and basically told to restore it back to how it was in the 1700s. Which is what The Trust has been doing ever since. The Trust will be 40 years old next year.Paul Griffiths:So that's a very potted area of where we are. And today, whilst I don't think the restoration work will ever be completed, because the second you turn your back on it, a tree will grow behind you, or something, work we didn't do. I don't want to sound like I'm being rude about people who were before. And I'm not, I promise, but the site may have been coming into the insular, hence people didn't really know of it. It wasn't really managing to push itself enough. It wasn't really connected to a lot of the local, or national tourism industry things, that we all know work so well. And in this last nine ... or in the six months, or whatever we've now been through in the whole COVID situation, how much we've all worked together. And Painshill wasn't really connected in with any of those networks.Paul Griffiths:One of the things that I wanted to do, was obviously make it more well-known and get the name out there a lot more. So, Chrissie, who's my Head of Marketing, has been doing an amazing job of pushing the story out there, and getting it into so many different places, and we've been getting so much amazing coverage. In the last part of the summer, we've got on BBC News, we've been on ITV News. Really great coverage for the park. One of the first things we did, when I arrived, was to do quite a major piece of rebranding, because what we didn't have, was a brand. Painshill didn't have a strapline.Paul Griffiths:If you Googled it then, you'd come up with about 12 different names. Most of them we'd given ourselves, at some point. Whether it was Painshill Landscape Gardens, was it Painshill The Hamilton Landscape? But of course, no one's heard of Hamilton, because he didn't really do much else. Unless you're a real garden history fanatic, you wouldn't know who he was. It didn't really work, so we utilized a consultant chap, called Scott Sherrard, who did an absolutely sensational job, of pulling together trustees, and volunteers. We got local industry people, the head of tourism in Guildford along, and all this stuff, and did a few workshops.Paul Griffiths:And Scott then used his years of experience and skills, and came up with this phrase, "Painshill, where the walk is a work of art," and it just worked so well. And we've been able to use that in all our promotion and marketing, and it's just given us something to always hook ourselves onto, is that we are where the walk is a work of art. Because you have to walk, everyone in the 18th century had to walk round it. It's the way you get around Painshill. And as Hamilton described it as where you can get your easel out and paint, you can now get your iPhone out, and get your Instagram picture. You see-Kelly Molson:See?Paul Griffiths:... I found a use for it.Kelly Molson:There's always a link, as well. I love this, there's always a link to my weird questions somewhere, in these interviews. Gosh, Paul, can I just ask how long have you been in the role, currently?Paul Griffiths:Nearly two years. So November I started, November 2018.Kelly Molson:Okay, and so I'm getting that a global pandemic wasn't something that you were ever expecting to have to deal with, in your second year of employment there.Paul Griffiths:Right.Kelly Molson:I want to talk a little bit about lockdown, what it was like, what you've needed to implement, since you've been reopened. And again, let's talk about what demand has been like, because the message has been very, very clear, the whole way through, "Outside is safe." So my assumption, and I know we've chatted, is you've probably been quite busy, since you've been back open?Paul Griffiths:Yeah, it's been a very interesting time, hasn't it? For everybody, and none of us saw this ... Maybe some people did. I didn't have it on our risk register, I didn't have it on any of our planning. We'd often talked about high winds, and storms, and floods, and fires. But global pandemic, I don't think was up there, or any virus, was it? And that point being, global I think is the most remarkable thing.Paul Griffiths:I've got a really good friend, who's the development director, at the San Diego Museum of Us. And he and I, would sit, regularly chatting, during the lockdown on Zoom, and you've just got the same problems. It was so bizarre really. You have exactly the same ... "What you closing? And what are you doing? How are you re-opening?" It was just bizarre, to be sitting, chatting to someone on the other side of the world, literally, having the same problems. We went into lockdown in ... it was a worrying time, as it was for all of us. So myself, and my head of finance, we sat and we played around with business plans, and figures and stuff. At one point ... this is before ... and when you look back, it really did come quick, didn't it?Paul Griffiths:You look back on that ... and I looked in my diary recently, for something completely different, and thought, "It was only two weeks earlier, we were out for someones ... one of our team was leaving to go on maternity leave, and we all went to the local pub and had a nice meal." And we were all sat down on the table, and that was like three weeks before we were closed, or two weeks before we closed. Blimey, that was ... I was at a football stadium. I was at The Valley, the week before football was canceled, 20 odd thousand people sat around me, without really feeling anything concerning. There were a lot of people washing their hands a lot more. In fact, it was the first time at football, I'd ever queued to wash my hands. I'm not saying men normally do, at football.Paul Griffiths:But yeah, it was a really ... so we had all these business plans, and there was a genuine, genuine fear the charity Painshill wouldn't survive, because we're an independent charity. We received no government funding. We're not part of The Trust, or anyone else. We are our own, little, independent charity. And there was a genuine, "Look, okay so if we close for three months, four months ... " whatever it might have been.Paul Griffiths:You were hearing all the rumors, "We won't survive. We'll have cleared all our reserves, and would be owing the bank lots of cash, and we'd be trying to close the place down." And we was ... "Well, we can't do that." Luckily, before we had to close, the job retention scheme had been released, so we were fortunate to go into closure, knowing that was there. And that was savior number one, I think, because we were able to make 80% of our team on furlough. And isn't it funny, I'd never even heard the word furlough 12 months ago.Kelly Molson:I know.Paul Griffiths:I can remember just having a discussion in the office, trying to work out how to pronounce it. "Are you furloud, fullood, fullowed? What is this word, that now suddenly everyone's writing about?" So we were able to do that, and that really did set us up to say, "Right okay, so we'll use a lot of our reserves, but we can get through a potential three, four-month closure, and still be alive." We then launched a save Painshill campaign, and that was a really fabulous thing that we did.Paul Griffiths:And that was our head of fundraising, Karen, and Chrissie, into the head of marketing, really pushing those messages out. So we released a lot of footage, that hadn't gone out before, with a real clear message, with voiceovers. I did a few recorded voice messages from home, and they were either put over videos, or I was just talking to the camera, like I am now, saying why we needed help. And we raised about 30 grand in the end, for that campaign. It was brilliant.Paul Griffiths:10 grand of that, was a foundation picked up ... We hadn't applied to them. They picked up our campaign, and said, "We really want to support Painshill, it's so important." So, that was a brilliant start. And all these little things ... Steve, my head of visitor and commercial services, came up with this idea of selling our own wines from our vineyard. So we always sell wine, and we make our own gin, which is made from botanicals, from the kitchen garden. So all of the botanicals come from the kitchen garden, and the little gin kitchen in Dorkingshire. The little startup business turns it into the product, and it comes back in these lovely jars. We did a delivery service, around the local area. A number of our volunteers, who were happy to come and help ... because we rely very on our volunteers. Although we've shut the [inaudible 00:22:14] all our volunteers down, anyone happy in their car, to nip round the local area, delivering.Paul Griffiths:We just couldn't sell enough. We sold so much of this gin and wine, and delivered it. It was brilliant, and I think for people it was a way of supporting us, and also getting a great product at the same time, everyone's a winner. So, that was great. So we got about 10 grand in the end, from sales from gin and wine. So all these little things, kept edging away at it. Whilst at the time, we were obviously planning reopening, we've been one of the last places to close. We literally were open on Monday the 23rd of March, and it was only that night, when Boris said at eight o'clock, or whatever it was he said it. He always did these messages really late, didn't he?Kelly Molson:Yeah.Paul Griffiths:That you'd have to change your plans, overnight. So the announcement there was like, "We've got to close." And I remember sitting there, and funnily enough, I was putting my son, Barney to bed. And I was sat with the iPad, just writing, as he was dropping off, saying, "We're going to have to close. We can't pull this off any longer." But what we had done is, we'd had a little practice with social distancing, because that weekend before, and going into that week, when it was things like cafés could only be takeaways, so we reconfigured our tea room, to be a takeaway only service. You needed to have social distancing, and one way systems, so we'd started to introduce it.Paul Griffiths:So we had a little practice, which was great, and it meant that we knew how we could reopen. So we were very lucky, in the sense that when, therefore, we started planning our reopening, we'd had a bit of a go, and we knew what would work. So we probably had a little advantage on some of our friends, at other sites, who maybe hadn't had that trial to see what happened. We had to still amend it a bit further. We closed the shop and brought people out of the shop. And then there was all that, "Could you open the shop? Can you open the shop?" And we ended up reopening on the 28th of May, with four days for members. And the first few days we opened, was really emotional. I felt really emotional, having people back in. My team did.Paul Griffiths:I actually remember, during lockdown ... because although we were all working from home, we'd all pop in occasionally, to check phones, and just do little bits and pieces, and also just to make sure everything was all right, and just check on everything. And I came up with my dog, and I walked the dog round the grounds, with not a soul in there. And there was a part of me that thought, "Wow, this is quite special. I'm walking round Painshill, and there's not a soul here." But then the main part of me, was like, "This is really sad. I feel a bit weird, there should be people here. I want public, and people, and stopping, chatting to members and visitors."Paul Griffiths:But what was really emotional was the response we were getting from members who were coming back. There was two particular different incidents. One lady said she'd not been out of her house for nine weeks, and this was the first time she'd come out.Kelly Molson:Wow, yeah.Paul Griffiths:And that was like, "Wow, you've put a lot of trust into us then, because you're coming here, on your first time out." And the second woman ... this was really quite emotional, said ... The stuff we'd sent out, like videos, pictures ... because we were doing lots of blogs, because obviously, you weren't seeing the seasons, and people love ... they'd seen a bit of the daffodils from this blog, and the bluebells, and [inaudible 00:25:20]. All this had just gone without anyone seeing it, this year. And then we had all the chicks, and all the wildlife, giving birth to all their little ones, pottering round the lake. And we were able to put lots, and lots of pictures out. And this woman's come up and said, "All the stuff you've put out, is the one thing that's kept me going."Kelly Molson:Oh, gosh.Paul Griffiths:And you're just like, "We're a tourist attraction, and that's not normally how you ... " I'd never been thanked so much, for basically just doing my job, because we'd got the doors open. And people just kept stopping, saying, "Oh, thank you for getting it open." And just carried on. We opened to the public on the 1st of June, and the numbers have just been phenomenal. I think because we've been very public on how we'd done the social distancing side of it, so people knew before they came. We did a little video, very basically filmed, but it worked really well. Just showing how you were going to come in, which was your route, where the toilets were because we'd closed our main toilets. You'll remember, Kelly, but that was the subject on everyone's lips, wasn't it?Kelly Molson:Toilets.Paul Griffiths:"How do you do toilets?"Kelly Molson:Big issue, yeah.Paul Griffiths:Biggest issue. And we were very lucky, of course, because we're outside. So we closed the main toilets, and put some posh Portaloos in. And people liked them, because there was one cubicle. You opened the door, went in and did your business, came out, and off you went. Bit of a quick hand sanitizer, and off you went, sort of thing. And it worked really well. And yeah, the numbers carried on. August was great, September was good, October has been good. It's just for us, it's this whole, when will the bubble burst? In terms of numbers, which I hope it won't. But it's been very difficult planning, as I know it is for all our colleagues and friends that we chat to.Paul Griffiths:You can't, really, realistically, start planning events and things for next year, because you just don't know what you can do. How many people are going to come to a wedding? How many people are going to be able to come to an event? And things like that.Kelly Molson:I've got so many questions, Paul. Thank you for sharing all of that. That little story, about that lady has really just ... it's just made my heart just pump a little bit. I can completely understand why you were so emotional about that. It's so heartwarming, isn't it?Paul Griffiths:Mm-hmm (affirmative).Kelly Molson:You forget how much places mean to people, what it means to them.Paul Griffiths:I've never been in a job ... I've been in this industry ... I've never done anything else, as you talked about earlier. I've always worked in attractions. And I've never been on first name terms with people before, in an attraction. Or people will stop me, to ask how I ... I used to do a quite a bit of running. I haven't run properly for a while. Literally, we're talking 5K park runs here. I'm not saying marathons or anything. I had a bit of a knee injury, and this chap, regularly now, stops me to ask how my knee ... It's just really nice, because people see us as being part of the ... it's where they come. We do have people who come every single day.Paul Griffiths:They come and walk the dog, they stop, and they have coffees, but part of their experience, is chatting to the staff, as well. It's-Kelly Molson:Is that something new, since lockdown then, or did that happen before, as well?Paul Griffiths:It definitely happened before. I think since lockdown, I've certainly found I've got chatting to a lot more people. I don't know if that's maybe I've changed. I don't know, it just feels that maybe I'm just getting to know people, after I've been here for two years. And I think because I'm ... I'm not meaning this ... trumpet playing, but because I, as director, fronted up a lot of our campaigns, to appeals, and was filming videos of me, talking saying, "We really need support, please ... " and we had a number of ways that people could support us. One of which was, "If you're a member, please stay being a member. Please don't leave us and go. Please renew." We made the decision very early on, that we would add some time onto membership, and went out there. Maybe because we've got a lot smaller membership base, we were able to get our messages out very quickly to people, and tell them what we were doing.Paul Griffiths:And I think, because we are a small, independent charity, with only one attraction, we were only making decisions for one place. Which, I think was harder for some of our friends, and colleagues, where they've got hundreds of sites, or whatever. They were having to consider all sorts of different scenarios, weren't they? When we were only ... consider one.Kelly Molson:I want to ask about membership, actually. Membership and locality, were two really key topics, at the Visitor Attractions Conferences. What we were hearing is that, in a lot of attractions, people purchased memberships, while those venues were locked down. And we were seeing something like a 23 to 25% increase in memberships, across some attractions. Did you find that happened at Painshill? And has your audience changed, as well? So do you have more people coming back, that are locally based now, as well?Paul Griffiths:I'll answer the first part of the question straight away. Yes, we managed to retain our members, and even saw some growth during lockdown, because it was one of the big things we were pushing, saying, "Look, when we reopen, you'll be able to come out and see Painshill, will be able to enjoy the landscape." And I think we certainly have seen a lot of people joining, since we reopened. Because of our small visitor numbers, and because we're only one site, we made a call very early on, as well, that members wouldn't have to book in advance. And that really helped us, because I think we gained a lot of members, because they quite like that flexibility. So if you're a day visitor, if you like, you want to buy a day ticket, you needed to book a slot. That's been great, and there's a number of things we've talked about on that.Paul Griffiths:But for members, I think not having to book meant that they could just have that flexibility to come when they liked, and stuff. And I think that's really helped us push those members. The challenge of course, is we need to keep those members, because my trustee board won't expect to see a dramatic drop in visitor numbers. And they'll be asking me, quite rightly, questions of what we've done. One of the things we're trying to plot now, is what can we do to really impress those members, that if when we get to 12 months from now, you're not having to pre-book anywhere else anymore. Although I'm starting feel like this is going to be on a lot longer than, I think, any of us did think.Paul Griffiths:I just had another [inaudible 00:31:27] there. Why I'm saying that is, because when we reopened in May, I was making decisions based around a summer attraction. And I now have [inaudible 00:31:36] year-round. And we're now having to think, "Well, actually we need to give some thought to heating, and keeping people warm." So our volunteers, and front of house team, we took out ... In the pre-COVID days, at Painshill, you came into the shop, which also doubled up as a visitor center, like so many sites do. And you'd buy a ticket at the desk, and then you'd go and have a lovely time. Whereas, we decided to not make people go in through the shops. They didn't have to go inside, so we bought a couple of little pods, and put them outside, and there's a screen and stuff. And people would turn up with their membership card, or their tickets, and show them, and off they'd go. And I've [inaudible 00:32:15] people.Paul Griffiths:But now, I'm having to think, "We're getting deep into autumn, actually we can't stick two volunteers outside, however many hats and gloves they've got, because it's going to get wet and cold." I hadn't thought of that, in May, because I didn't think we'd still be doing this. Here we are, in autumn, and I think a lot of people were probably in the same boat, but those who opened early, particularly. Actually, we weren't thinking that far down the line.Paul Griffiths:The second part of your question, Kelly, about different audiences. We don't have a great deal of data in the park. Painshill went a bit GDPR bonkers and got rid of everything. Kelly Molson:Right.Paul Griffiths:When Chrissie came onboard, we had about 500 on our database. It's now up to about 10,000. So we're actually building a bank of supporters now, who ... it is brilliant. We've certainly, and totally seen different audiences this summer. We saw a lot more younger people, during the height of summer, particularly if lots of places were still locked down. Lots of people sunbathing, and sitting round, bringing little chairs, and reading books for the day.Paul Griffiths:Traditionally, our [inaudible 00:33:25] time, was an hour to an hour and a half, but people are now spending half a day, if not a whole day.Kelly Molson:That's great.Paul Griffiths:You'd see families turning up, with full-blown picnics. Tables, tablecloths, all sorts of ... and they're putting themself in a spot, then kids were going off and having a lovely time. It's nice, lovely to see it. The only problem with that, is our car park really struggled of course, without having the turnover. And we had a few complaints from members ... and I totally get where they were coming from, but there's not much we could do about it, where they were turning up in the afternoon, for their three o'clock dog walk, to find the car park full. So one of those things we just have to keep managing, and working on.Kelly Molson:Thank you. I want to go back a little bit, actually, because you've mentioned pre-booking, a few times. And it's definitely a topic that ... well, it's a very key topic, mixed opinions on it, I think. I, personally, think that pre-booking is a brilliant thing, and I want to know how you feel about it. Has it worked for you, do you think, and would you like to keep it?Paul Griffiths:Yeah, it's definitely worked, and yes, I'd love to keep it. It's been great, and it's been particularly great during these times because we're managing numbers. So a weekend in October, where we had 1500 people in because we were sold out. Painshill sold out, I never thought when I joined, we'd see the sign saying, "Painshill have sold out," which is lovely in itself, but it has been able to manage the numbers. It's mainly just to make sure that members aren't having a poor experience. Also, people are turning up, and one of our biggest problems is, we are very weather dependent here, and if it's wet, we tend to have a much quieter day.Paul Griffiths:So what we're finding is, if it's raining now, people are still turning up, but they're just putting on their waterproofs. Maybe under their breath, cursing their bad luck, but actually walking around with an umbrella, and getting on with it, and having a nice, romantic walk in the rain, or under an umbrella, cuddled up, whatever. But yes, I'd love to keep it, because it has meant that numbers are coming in. It's brilliant, I remember in your podcast with Carly. I think Carly used the example of Warner Brothers, owning Watford. And I was in that same boat, because when they opened ... and I can remember being in a seminar, where people were talking about it, saying it was pre-booked only. I was like, "No one's ever going to come." And of course, as we know, since it's opened, you've not been able to get a ticket for either love nor money. Kelly Molson:Yup.Paul Griffiths:What a success story, what an amazing attraction, as well. Despite running a historic landscape, I find myself always looking at those bigger attractions, as places that we could just learn so much from. The service, and just everything that these places do, I always think is so good.Kelly Molson:Yeah, I totally agree. I think that there's been a behavioral change, right? People ... they're okay to pre-book now, because it's an expectation of what they need to do, to go and visit the place that they want to go to. I just can't imagine why anyone would want to take that away, if you've already changed someone's behavior to purchase in advance. It doesn't make any sense to me. So I think that they will-Paul Griffiths:No, I agree with you completely. The only thing I think, which would take it away, is if people are upset about it, and it's a demand from the public. They want to just get that flexibility back. I can't deny, there's some times when I have really got frustrated, with the lack of flexibility for places. My little lad, Barney, desperately wants to go swimming, and yet, we just cannot get booked in to go swimming. Now, in the past, we'd have just decided, on Saturday morning, "Let's go swimming this afternoon," rocked up to one of four or five, local swimming pools, and gone and had a lovely time.Paul Griffiths:And the worst-case scenario is, they'd have said, "Oh, there's a half an hour wait, and you've got a band for a session." And you went and sat in Costa, or whatever, and had a coffee, and then cracked on when it's your time. But now, not being to make those decisions, I think is just ... it is a shame, but I think we're very different on that fact, because we're not massively limited. We do have a limit, and we have sold out a few times, but on the majority of days, there are tickets available.Kelly Molson:I think it's what you said earlier, as well, about the length of time that people are spending there. Now, actually your venue is a day trip. It's not just, "I'm going to pop there for an hour, and walk the dog." People are changing the amount of time that they're going to spend there. And then it becomes ... There's another thing about pre-booking, that makes it a little bit more special.Paul Griffiths:Yeah-Kelly Molson:Do you know what I mean? You've got to plan in advance, you're going to do it, and actually you've got that build-up of excitement, because you're going there. I think that's quite nice, as well.Paul Griffiths:I think that's why we also saw all these very, very luxurious picnics, as well, because people had planned, amongst two or three friends ... obviously, no more than six, but had planned to come and meet. We were seeing lots of people, as I was saying earlier, with tables and chairs. But one of the chairs would have a little birthday balloon on it, because obviously, people were coming to do that, rather than go to a restaurant or a pub. And that's particularly before they re-opened. And obviously, now it's just difficult, because we'd like to see our friends, in other hospitality parts of business, supported. But there is a bit of nervousness, isn't there, about people wanting to do things like that?Kelly Molson:Yeah. There is.Paul Griffiths:Every day, the news now, is full of more and more stories of where this could go. And this isn't going away, is it? As much as [inaudible 00:38:39] before.Kelly Molson:We had a question from one of our lovely, regular listeners, Richard G, on Twitter. And he wanted to know how you shared your vision, and motivated your team, to realize the vision for Painshill. And I guess part of that is, how have you kept your team motivated, during the last few months?Paul Griffiths:Gosh, they're two really good questions. I think I mentioned earlier, that we've been able to recruit quite a lot of the team, because the people that were here, when I arrived, really wanted to drive the place forward. I think a number of them wanted to change it for some years, and hadn't been able to. And my philosophy has always been about trialing stuff, "Let's give it a go." I often see that, rather than sit, and write a lengthy business case ... I'm not really a massive fan of writing big, lengthy stuff, but you could give it a go, trial it, and see if it works. You think, "Well, actually it's brilliant." Or if it doesn't work, you can quietly close it away, or never talk about it again, and pretend it didn't happen, unless something has gone disastrously wrong, of course, but I wouldn't go that fast.Paul Griffiths:So I think in terms of motivating the team, initially it was just about people wanting to take the place forward. I made it very clear that I think there was lots and lots of quick wins we could do, just to transform the place, and give it a tart up. I wouldn't say I was a yes man, in the sense, but I will try and say yes to good ideas, and say, "Well, let's give it a go," or, "Let's see how we can develop that. And let's see how we can take that forward." And certainly, getting everyone together, and onboard, and sharing things. It's so important, isn't it? That people know what you're trying to achieve, and buy into it, and you get people on board very early on.Paul Griffiths:In terms of division, of course, things like, as I've mentioned earlier, the work we did with Scott. Everyone was involved with that. The entire team were involved with that, and feeding into it, at some point. So everyone at Painshill, members of staff, lots of trustees, everyone ... We'd almost signed up in blood to ... because we'd all been part of designing that new strapline, that thing. So actually taking that forward ... and everyone knows that we've got to make Painshill, financially sustainable. It can't survive without being sustainable, and it hasn't been for some years, because the only years, when you look back, that Painshill made a profit, if you like, is where very generous donors, in the past, were writing large checks.Paul Griffiths:And those people aren't always around, and there's more of a demand. So we've got to make our operations side financially sustainable, so that if we're getting visitors in through the door, we'll generate enough money to pay the staff, and cover the costs, and stuff. So I think it was a stark motivation, in the sense that we have to make this place work, and let's really try and have some fun while we're doing it, as well. We work in an industry, which is making great memories for people, and giving people great days out. You want people to be leaving going, "What an amazing place." And there was a lot of quick wins. Signage needed changing. There was no guidebook. There was nothing for people to buy, and take away, and learn about. Kelly Molson:Right.Paul Griffiths:The tearoom was quite bland ... is the right word, so we've now to create a bit of a sense of place. We've put some quotes up, on the tearoom wall, from where Painshill's featured in either literature, or people's comments. So two presidents in the United States have visited Painshill, and Adams gave a great quote, about it being the best piece of art seen. And so, we've got that up there, and Painshill features in War of The Worlds, and so we've got a quote up from there. There was a wonderful piece, in a newspaper, about how Queen Victoria used to like to come and promenade here, with Prince Albert.Kelly Molson:Nice.Paul Griffiths:So we've got [crosstalk 00:42:21] there. So actually, it creates a bit of a sense of where we are, and that we've arrived. And in terms of motivation, I think people have motivated themselves, and I think there's been a real ... there was a desire to make sure we got through this. And since reopening, this has been, this outpouring of people, and love [inaudible 00:42:40], I think has driven the team on. I think there has been a lot of exhausted people, and I think you're seeing that across our whole industry, aren't you? Because there's a lot of people, who have worked very hard, without much of a break, since March. I certainly saw it on the face of some of my team, who've been working all the way through the six or seven months, not being on furlough. And I'm not saying being on furlough was easy, from any stretch of the imagination, because I don't think it was, because most people actually wanted to do stuff, and wanted to help.Paul Griffiths:A bit like when you had Rachel and Carlton on, the other day, and Rachel was saying, on the podcast, she wanted to be doing stuff, and couldn't. And I think that was the same for my team. They wanted to volunteer, they wanted to help. Lucy, who looks after our volunteers, wanted to keep doing the volunteers [inaudible 00:43:23]. Of course, we couldn't let her, because she couldn't be doing work for Painshill. Whilst I understood why the regulations came in, I think it affected charities in a way, because they couldn't let people just still help, and keep everything afloat.Paul Griffiths:So yeah, I think it's been an interesting time, and it's been hard work for everyone in our industry. But I think what's pulled it through, has been the fact that everyone's worked so closely together. I think the fact that organizations, like ALVA and the amazing work Bernard's done, through the last ... Well forever, but for particularly [inaudible 00:43:57]. Letting people enjoy webinars, or getting those daily updates, when you're not a fee paying member of ALVA, because you're not a big enough attraction. But actually, the realization that everyone's in it together, I think has just been amazing. And I'm just so grateful for what everyone's done, during this time.Kelly Molson:Yeah, it's been lovely. I think that's been one of the most wonderful things to come out of this. Paul Griffiths:Yeah.Kelly Molson:We're coming towards the end of the podcast, Paul, but I've got two more questions for you. You know we always end up on a book recommendation, but before we get to that, I want to know what's next. So we're in the run-up now, to Christmas. Paul Griffiths:Yes.Kelly Molson:What have you been able to plan, for Christmas, because I'm guessing, it's not what you were expecting to be planning.Paul Griffiths:What we do at Christmas, is we have what we call a Santa Snow train, a land train basically. So if you think of one of the things that potters up and down the seafront, during the summer, with a pretend train at the front, and a few carriages. And the train would chug round the landscape, and delivers kids to the crystal grotto. And then the kids would wait in a tent, with the elves, and they'd play games and stuff. And then the elf would invite them in to meet Santa Claus in the grotto, so you're seeing Santa in a grotto, which is perfect, of course, in many ways. And then you pass them back. We run it during the day, and into the evening.Paul Griffiths:Of course, when it run into the evening, we needed lighting and stuff like that. So there was a lot of outlay of costs, and a lot of concern. And also, we were really struggling to make the train social distance-able. Our booking system wouldn't quite allow it, and couldn't be made to allow it, without us parting with a large amount of cash, which of course, was just adding more onto the risk. So a couple of weeks ago, we made a quite emotional team. We know it works, because some people have spent since last Christmas planning it, and getting everything in place. So actually to have to make the decision to cull it, was really, really hard work. But we made that call, that we would pull the whole event, and really just try and see what we can start again.Paul Griffiths:Now, we've worked with a company, who are relatively local to us, by sheer chance. We got in touch with them ... well, I found them on the internet, and then only discovered, after talking to them, they were not even a couple of miles away. It's one of these, who do large models, so we've used them for the dragons that we're having in half-term, and we've also had some dragons before. So they are doing, what we're calling the Snowfari trail around the grounds. And this is just literally, people will walk round the grounds, in their own little bubble. So no train, no grotto, no tent to wait in. Because obviously, the other thing to it, if we have kids waiting in the tent, we've got to entertain them.Paul Griffiths:Now, last year, myself and a number of other parents, as it were, brought in out of ... not out of date, toys that their kids had stopped using. So Barney's old train set, was merrily set up for playing. And kids were loving it, because they'd come in play around a bit, and off they'd go. But of course, we couldn't let kids do that. They can't be handling toys, that other kids have just handled. So we've got the Snowfari coming, which is going to be a really ... Well, I hope and I know, cracking walk around the grounds, looking at penguins, and polar bears, and looking for reindeer, and there's some gingerbread men in a big tree.Paul Griffiths:And then we're doing a sort of tea with Santa. And this will be quite a limited capacity, but we are doing some form Santa event. And that's just used in decking up one of our ... a function conferencing room, but in a nice, Santary way, and kids and families will come in, sitting in tables and then we'll ... socially distance obviously, have a cup of tea. It's not like an afternoon tea, but tea and a slice of cake, or a mince pie. And then Santa will come in, tell a little story, and then you go up individually, to meet him. So at least there is a, Santa is not, not coming to Painshill.Paul Griffiths:The main thing will be the trail, I'm going to try and push that, so people can walk outside, wrap up warm, and just enjoy the landscape, with multiples of animals, all over the place.Kelly Molson:Yeah, I think that sounds really fun. I think that there's some Instagram-able moments there, Paul, isn't there? For sharing on social media, for sure.Paul Griffiths:Yeah, I'm sure there is. I'm sure people can have a lovely time with Instagram.Kelly Molson:We'll convert you, eventually. Thank you for sharing all of that. Last question, which we ask all of our guests, which is, do you have a book, that you recommend, that has helped shape your career in some way, or you just would like to recommend to our listeners?Paul Griffiths:Oh, gosh. Yeah, I thought a bit about this, actually, and I was trying to think of a book. I'm just trying to think of one about work. But then I noticed ... I was going to pick one by one of your former guests, actually, which was Creating Magic, by Lee Cockerell. I, back in my Mary Rose days, we had a team away day, and I bought everybody a copy of this, before ... so none of them can apply to get the book off you, Kelly. I made everyone read it, before we then had a session, because what was in there, was so many good points about ... all around trying to take away problems from visitors. And I was so impressed with that. And that's why I've always been ... I mentioned earlier, looking at the larger attractions, or companies, or how they manage to do stuff, and think, "Well, how could we do that, to make things easy?"Paul Griffiths:I was so impressed with the story, that Lee told in one of his podcasts when they started taking the luggage from people. So actually, wave goodbye to your suitcase, at Heathrow now, and you next see it in your hotel room, in Orlando. So I just noticed it, and that's a really, really good book.Kelly Molson:Great. That's a really good book recommendation, and I'm sure that when Lee listens to this episode ... because if he isn't a subscriber, he absolutely should be-Paul Griffiths:Definitely, yeah.Kelly Molson:... He'll be delighted, that you've recommended that. So thank you. As ever, if you would like to win a copy of that book, then if you head over to our Twitter account, which is Skip_the_Queue, and you retweet this episode announcement, with the comment, "I want Paul's book." And you will be in with a chance of winning it.Kelly Molson:Paul, thank you. I've loved having you on the podcast today. I think it's been a brilliant episode. I'd really like to say a big thank you for how ... again, everyone that comes on, is superb, but people are so honest, and so open, and so happy to share their experiences, so thank you for doing that today.Paul Griffiths:No, thank you for having me. It's been great.Kelly Molson:Thanks for listening to Skip The Queue. If you've enjoyed this podcast, please leave us a five-star review, it really helps others find us. And remember to follow us on Twitter for your chance to win the books that have been mentioned. Skip The Queue, is brought to you by Rubber Cheese, a digital agency, that builds remarkable systems and websites for attractions that helps them increase their visitor numbers. You can find show notes and transcriptions from this episode and more over on our website, rubbercheese.com/podcast.

Dr Richard Elliott is Head of the Football Performance and Participation programmes at Southampton Solent University. He has experience of working with a variety of leading organisation such as the Football Association, Premier League and League Managers Association, In a research setting, he has published worked investigating the challenges and difficulties in player migration; as well as mental health challenges faced within elite sport, in particular football. Hosted on Acast. See acast.com/privacy for more information.

Graham Mills is a Cat 1 academy coach in the Youth Development Phase. Also a lecturer at Southampton Solent University on their Football studies course, Graham combines academic theory with practical application in performance environments. Formally the Lead YDP at Bournemouth FC, Graham has an in depth knowledge of player development and has recently created 'Fifa' style IDP frameworks for multiple sports. Hosted on Acast. See acast.com/privacy for more information.

Mike Maynard is owner at Napier Partnership Limited and is a self-confessed geek who loves talking about technology. He believes that combining the measurement, accountability and innovation that he learnt as an engineer with a passion for communicating ensures Napier delivers great campaigns and tangible return on investment. Mike began his career as an electronics design engineer, working for companies ranging from GEC-Marconi to DDA, developing products from complex radar systems to Kim Wilde’s mixing desk. Mike later joined IDT Inc, an American semiconductor company, making his move into marketing when he switched from European Applications Manager to European Marketing Manager. In 2001 Mike acquired Napier with Suzy Kenyon. Since that time he has directed major PR and marketing programmes for a wide range of technology clients. He is actively involved in developing the PR and marketing industries and is Chair of the PRCA B2B Group, and lectures in PR at Southampton Solent University. Founders365 is hosted by business coach Steven Haggerty and shares 365 insights from 365 founders during 2020.

Dr. James Fisher Ph.D is a researcher and senior lecturer at Southampton Solent University in the UK. His research centers around resistance training and he is a frequent speaker at the Resistance Exercise Conference.   In this episode we cover pre-exhaust techniques, exercise variety for unaccustomed stimulus, physiological adaptations to strength training, functional training, and experimenting with higher volume in high intensity training. Reach Dr. Fisher at james.fisher@solent.ac.uk.

James Steele, PhD (james.steele @ solent.ac.uk) is an Associate Professor of Sport and Exercise Science at Southampton Solent University, UK and is also the Principal Investigator at Ukactive Research Institute. He has extensive research and consultancy experiences in physical activity, exercise and sports working with elite athletes. See James’ published peer reviewed articles.  James was a member of the Expert Working Group revising the CMO of Physical Activity Guidelines for the UK. He is a founding member of both the Strength and Conditioning Society, and the Society for Transparency, Openness, and Replication in Kinesiology. James is also a member of the American College of Sports Medicine and the British Association of Sport and Exercise Sciences, and is a Fellow of the Higher Education Academy. Listen to my previous episodes with James HERE. This week, Dr. James Steele discusses his review paper Does Increasing an Athletes’ Strength Improve Sports Performance? A Critical Review with Suggestions to Help Answer This, and Other, Causal Questions in Sport Science where he clarifies the causal effect of muscular strength upon sports performance, barriers and issues, and suggestions to improve research in this area, and much more.  Access exclusive exercise science reviews inside HIT Business Membership Support High Intensity Business  For all of the show notes, links and resources - Click Here This episode is brought to you by ARXFit.com, ARX are the most innovative, efficient and effective all-in-one exercise machines I have ever seen. I was really impressed with my ARX workout. The intensity and adaptive resistance were unlike anything I’ve ever experienced. I love how the machine enables you to increase the negative load to fatigue target muscles more quickly and I love how the workouts are effortlessly quantified. The software tracks maximum force output, rate of work, total amount of work done and more in front of you on-screen, allowing you to compete with your pervious performance, to give you and your clients real-time motivation. As well as being utilized by many HIT trainers to deliver highly effective and efficient workouts to their clients, ARX comes highly recommended by world-class trainers and brands including Bulletproof, Tony Robbins, and Ben Greenfield Fitness. To find out more about ARX and get $500 OFF install, please go to ARXFit.com and mention “High Intensity Business” in the how did you hear about us field – ORDER HERE

James Steele, PhD (james.steele @ solent.ac.uk) is an Associate Professor of Sport and Exercise Science at Southampton Solent University, UK and is also the Principal Investigator at Ukactive Research Institute. He has extensive research and consultancy experiences in physical activity, exercise and sports working with elite athletes. See James’ published peer reviewed articles.  James was a member of the Expert Working Group revising the CMO of Physical Activity Guidelines for the UK. He is a founding member of both the Strength and Conditioning Society, and the Society for Transparency, Openness, and Replication in Kinesiology. James is also a member of the American College of Sports Medicine and the British Association of Sport and Exercise Sciences, and is a Fellow of the Higher Education Academy. Listen to my previous episodes with James HERE. In this episode, James Steele discusses exercise efficacy vs. effectiveness, impact of effectiveness research on HIT and healthcare, effects of isometric exercise on blood pressure, and much more. Don’t miss James’ workout regimen in the last part.  Access exclusive exercise science reviews inside HIT Business Membership For all of the show notes, links and resources - Click Here   This episode is brought to you by ARXFit.com, ARX are the most innovative, efficient and effective all-in-one exercise machines I have ever seen. I was really impressed with my ARX workout. The intensity and adaptive resistance were unlike anything I’ve ever experienced. I love how the machine enables you to increase the negative load to fatigue target muscles more quickly and I love how the workouts are effortlessly quantified. The software tracks maximum force output, rate of work, total amount of work done and more in front of you on-screen, allowing you to compete with your pervious performance, to give you and your clients real-time motivation. As well as being utilized by many HIT trainers to deliver highly effective and efficient workouts to their clients, ARX comes highly recommended by world-class trainers and brands including Bulletproof, Tony Robbins, and Ben Greenfield Fitness. To find out more about ARX and get $500 OFF install, please go to ARXFit.com and mention “High Intensity Business” in the how did you hear about us field – ORDER HERE

Jeg har møtt redaktøren i Medier24, Erik Waatland, for å diskutere mediebransjens «helsetilstand» og hvilke forventninger han har til Norges nye kultur- og medieminister, Abid Raja.Mediebransjens vaktbikkjeMedier24 skulle for alltid være gratis, men i 2018 valgte avisen å satse på brukerbetaling. Fasiten ble 2.000 abonnenter samme året brukerbetaling ble etablert, og nå har nettavisen rundet 4.000 betalende lesere. Jeg slo av en prat med Erik for å snakke om helsetilstanden til norsk mediebransje. Om logg inn-løsninger, abonnement vs enkeltartikler, om det å være først vs best, om mediemangfold og demokrati, om nye bein å stå på for mediebransjen og om forventningene til nok en ny medieminister.Medier24Medier24 er nettavisen som ble etablert av Gard Michaelsen i 2014, for å dekke mediebransjen. Erik var Gards første ansettelse og han tok over hele avisen etter at Gard ble publisher i E24. Erik har journalistikkutdanning fra Norges Kreative Fagskole og Southampton Solent University. Medier24 er en nettavis som skriver om medier, journalistikk, kommunikasjon, sosiale medier og teknologi, med mer. Nettavisen dekker både tradisjonelle medier, digitale kanaler og ikke minst sosiale medier. See acast.com/privacy for privacy and opt-out information.

Courtney Blackman explores the ways in which creativity and an adventurous spirit have shaped her life and career - fashion, journalism, real estate, marketing, networking, tech and of course renovating a heritage listed opera house! Courtney is Head of PR & Marketing at YBF Ventures – Melbourne’s top startup hub for tech and innovation, Courtney looks after the company’s public-facing reputation and leads the internal and external communications teams. She is a member of YBF’s executive leadership team. Since starting at YBF, Courtney has put the YBF brand in front of millions of eyes via traditional marketing and editorial placements. In her first year, YBF reached 21,530,721 people via traditional media and 4,705,315 via social media. She designed, developed and currently oversees content production for three direct-email products and has increased direct communication by 1188%. Courtney and her team hosted over 400 events in 2018, most open to the wider tech ecosystem. Courtney manages the ongoing content strategy for YBF’s own news page, a YBF Medium account and YBF’s own YouTube channel and multiple social media platforms. Under her leadership the YBF marketing team has grown social media followers by over 8,000%, and in April of 2019 the company was awarded ‘Best Instagame’ by the Coworky Awards out of the States. YBF was also shortlisted for the 2019 Australian Small Business Champion Awards. Courtney has been active in pushing gender equality and produced Australia's first fintech awards celebrating women and cultural minorities in 2018 – the Lift Off Awards. The awards were supported by the Victorian Government, Lander & Rogers, Xero, Visa, ConsenSys, Vinomofo, Foreigner Brewing Co. and the British Consulate-General Melbourne. Prior to moving to Melbourne, Courtney was a London-based entrepreneur working in fashion and music. She founded and grew Forward PR, a media firm that became one of the most respected agencies in London working across Europe, Asia and the Americas. Courtney’s team secured coverage in tens of thousands of outlets (print, digital, television and radio) including Vogue, ELLE, Harper's Bazaar, Marie Claire, BBC – resulting in millions of pounds worth of equivalent advertising. Her team created and managed hundreds of events (catwalk shows in London and Paris, product and album launches, etc.); successfully aligned celebrities and influencers and negotiated numerous unique collaborations. Courtney was a board member of the Ethical Fashion Forum; a judge for the WGSN Global Fashion Awards, Scottish Fashion Awards and the Fashion Monitor Journalism Awards; a commentator for NBC's Today Show and a presenter for Fashion One Television. She was a regular guest lecturer at universities and even helped develop the PR program at Southampton Solent University. Courtney also founded, grew and ultimately sold London’s premier professional fashion networking club. As MD and Chairperson, she secured top names as event speakers – British Vogue Editor, Edward Enninful; male model, David Gandy; heiress and accessories guru, Lulu Guinness; and British GQ Editor, Dylan Jones; forged lasting partnerships with Swarovski, Condé Nast, Pulse Films and the V&A Museum and secured and maintained relationships with sponsors. She served as Producer for The Industry TV and Editor-in-Chief of its digital magazine. Personal interests include the arts. Outside of YBF Ventures, Courtney is the editor of a London-based men’s lifestyle magazine called Candid Magazine where she oversees a team of more than 12 global editors and contributors. The magazine features original content in the fields of arts, fashion, film, music and celebrity interviews. Courtney and her partner also spent thirteen years historically restoring and operating an opera house in the UNESCO World Heritage town of Lunenburg, Nova Scotia, and owned and operated a contemporary art gallery in the town. In the first quarter of 2019, the Lunenburg Opera House was sold to a society, which will carry on their original vision of being a beacon of the arts for Nova Scotia’s South Shore. linkedin.com/in/courtneyblackman www.ybfventures.com www.candidmagazine.com www.lunenburgoperahouse.com https://www.cbc.ca/news/canada/nova-scotia/lunenburg-opera-house-finds-new-owners-1.5112765   To find out about upcoming events organised by Melbourne Silicon Beach - Australia's fastest growing startup community - go to: https://www.meetup.com/en-AU/Melbourne-Silicon-Beach/ Melbourne Silicon Beach is proudly sponsored by: Victory Offices http://bitly.com/VictoryOffices_SD   MYOB   http://bitly.com/MYOB_SD   Allied Legal   http://bitly.com/AlliedLegal_SD   Your host, Dan O'Grady can be found on LinkedIn: linkedin.com/in/danogradysimpateco   and at simpateco.com.au   Intro & outro music by Dan O'Grady  

Dr. James Fisher is a researcher & senior lecturer in sports conditioning & fitness at Southampton Solent University in the United Kingdom. He went on to complete his PhD, titled “The Scientific Application of Resistance Training”, through Nottingham Trent University.On this episode, Adam, Mike & James discuss exercising for health & strength vs. exercising for sports & fitness. Off the top, James clearly states that resistance training is essential to both good health & sports performance and Adam shares the advice he gives his clients looking for “sport-specific” workouts. Then they all weigh in on the “fads & fashions” like CrossFit, Bootcamps & Functional training programs.James draws on his personal experiences as a fitness professional; strength and conditioning coach to amateur, professional, national and international athletes; GB wheelchair basketball coach at the London 2012 Games; and published researcher and reviewer to deliver the theoretical and practical knowledge required for future progression of health, fitness and sporting success.https://www.solent.ac.uk/staff-profiles/academic-profiles/james-fisher/james-fisherAdam Zickerman – Power of 10: The Once-A-Week Slow Motion Fitness Revolution:http://bit.ly/ThePowerofTenFor a FREE 20-Minute strength training full-body workout & to find a location nearest you:http://bit.ly/Podcast_FreeWorkout

An indepth dive into single joint and multi joint exercise movements with Dr. James Fisher, researcher & senior lecturer in sports conditioning & fitness at Southampton Solent University in the United Kingdom.https://www.solent.ac.uk/staff-profiles/academic-profiles/james-fisher/james-fisherAdam Zickerman – Power of 10: The Once-A-Week Slow Motion Fitness Revolution: http://bit.ly/ThePowerofTenFor a FREE 20-Minute strength training full-body workout and to find an Inform Fitness location nearest you:http://bit.ly/Podcast_FreeWorkoutInform_Ep 55_Fisher 1_March14.mp3 Arlene [00:00:01] The Inform Fitness podcast with Adam Zickerman and co-host Mike Rogers is a presentation of Inform Fitness studios a small family of personal training facilities specializing in safe efficient high intensity strength training. In this podcast Adam and Mike interview experts and scientists and discuss the latest findings in the areas of exercise nutrition and recovery what Adam calls the three pillars. This show also aims to debunk the sacred cows popular misconceptions and urban myths in the field of health and fitness.  Arlene [00:00:43] On this episode an in-depth dive into single joint and multi joint exercise movements with Dr. James Fisher researcher and senior lecturer in sports conditioning and fitness at South Hampton Solent university in the United Kingdom.  James [00:00:59] Things that this debate has come around. Is there a need for these additional single joint exercises or can we get a lot or all of the same benefits from only multi joint movements. And if we can and can we really abbreviate workouts down on the more abbreviated or workout becomes the more we might be able to get more people to exercise and simplify protocols for people that currently perceive exercise to be complicated and time consuming.  Adam [00:01:29] Welcome to the show I'm really happy to have Dr. James Fisher with us today. It's been a while since we've done a podcast is starting our fifth season and couldn't be happier to kick it off with Dr. James Fisher.  Adam [00:01:41] Dr.Fisher is a researcher and senior lecturer in sports conditioning and fitness at South Hampton Solent university in the United Kingdom. Dr. Fisher completed his HD from Nottingham Trent University and he has published more than 70 peer reviewed journal articles relating to exercise physiology and athletic performance. Much of his research considers methodological approaches to resistance exercise including modalities and advanced training techniques. He's also publish critical commentaries challenging existing paradigms and practices that have higher risk of injury and lack evidence of efficacy. So indeed he has publicly challenged which I like the notable academics and fallible processes in an attempt to ensure that scientific publications pertaining to resistance exercise preserve honesty and application. Finally James has published multiple large review articles aiming to provide trainers and trainees with an evidence based approach to optimizing resistance exercise for improving muscular strength purchase fee and cardiovascular fitness. So he sees as a priority of his academic position too to bridge the gap between what science says and what people are actually doing out there in the real world. James also by the way was a great Britain Paralympic basketball coach from 2008 to 2013 including the London 2012 Games. Very cool. He has been a tutor with the UK Anti-Doping organisation and is an IFBB accredited weight training prescription specialist and he speaks all around the world. With any remaining time he well he sleeps now actually. He is a proud husband and father and a competitive cyclist. Welcome James.  James [00:03:23] Thank you very much Adam and thanks for that introduction. It's amazing what I can write them myself send them across.  Adam [00:03:29] Actually we're going to talk about today James. We talked about this earlier. We want to talk about compound movements very simple movements. Won't you just help us define. First of all the difference between a compound movement and a simple movement or is otherwise known as multi joint movement and single joint movements.  James [00:03:45] Yeah absolutely. So let's start with a single joint. So a single joint or an isolation movement is a movement normally around one axis or around a single axis. It's normally a single muscle or muscle group working to perform that movement in a rotary fashion which is the way the body works for example a knee extension or a knee curl bicep curl or TRICEP EXTENSION. In contrast the compound movement has a linear output because it's multiple joints working around a rotary fashion but because there are multiple joints the outcome is linear. So it's normally a chest press an overhead press a leg press because it's multiple joints it's multiple it's multiple muscle groups to produce stop that movement.  Adam [00:04:29] Very good. We've covered this before in other episodes but I wanted to just review that real quick before we get into the weeds here. So what is the debate between compound movements and simple movements? James [00:04:40] Well I guess the debate sort of springs back to where resistance trading as we as we probably currently see it as a product of body building originates from from having a high volume of training and the perception that we need to target muscles individually as well as left heavy weights by doing come from movements. And of course you know also obviously Arthur Jones obviously said or suggested that the last didn't get sufficient stimulus from things like a pull down or a chain exercise because they were the stronger muscle. So there was a need to do a single joint movement in the likes of the pullover and we know where that kind of led with Nautilus and so forth. So you know I think that this debate has come around of of you know is there a need for these additional single joint exercises or can we get a lot or all of the same benefits from only multi joint movements. And if we can then can we really abbreviate workouts down on the more abbreviated or workout becomes the more we might be able to get more people to exercise and simplify protocols for for people that currently perceived exercise to be complicated and time consuming.  Adam [00:05:54] Yeah you know that reminds me when you talked about the bodybuilding world feeling that these single join or simple movements are necessary to build muscle and create hypertrophy hypertrophy is a fancy word for just getting getting big getting swaddle reminds me of an episode we did with the body builder Doug Brignole and he is he's of the belief that you definitely need to do single joint movements for hypertrophy for sure and multiple sets in large volume and really kind of pooh poohed the idea that you need movements for that effect.  James [00:06:30] Yeah. I think a lot of bodybuilders do this because they you know let's take a typical bodybuilding workout of you know very high volume you know five to 10 sets of exercises and an hours and hours spent in the gym doing various split routines. Well if they're going to target a single muscle group or only a couple of muscle groups in a workout. But they want to allocate two hours of time to training. Well they're not going to they're probably not going to allocate themselves through 20 or 30 sets of a bench press or a chest press or a shoulder press so they add in multiple single joint movements which is understandable for variety. And if they feel that that volume is necessary but I think that this is the way the question has arisen is that volume really necessary. We all know the kind of single multiple set debate but but I guess that this is a transitioned into a single joint multi joint exercise. I know bodybuilders still like the single joint movement but I think for the masses there the evidence points in a different direction.  Adam [00:07:35] Okay. So speaking of evidence. So you did a review article. I'll read it. I'll read the title it's called a review of the acute effects of long term adaptations of single and multi joint exercises during resistance training. Well why don't we start with the conclusion. Well what what did you end. We can get it. You know we can kind of break down a little bit but what what did you ultimately find out when you compared the efficacy of multi joint exercises versus single joint or combination thereof.  Adam [00:08:03] Yeah. So the preponderance of research was done on upper body muscles. So for example the biceps and triceps most of the measurements are taken on the limb muscles rather than the torso muscles so that's worth clarifying. First of all the conclusions basically all out there. There are no benefits to performing single joint movements in addition to multi joint exercises. So to put that in context if you're looking for a bicep or tricep growth then performing a multi joint movement such as the chest press or a lap pulled down will produce let's say a lot pulled down will produce similar growth in the biceps and strength increases in the biceps as a lot pulled down and a bicep curl. And the same thing is true for the triceps less has been done to look at the muscles of the trunk. Very little has been done to look at the muscles of the lower body. So those are the conclusions from the paper.  Adam [00:08:59] OK. So one of the markers you used to test and compare was this thing called electro Myo graphic activation.  James [00:09:06] Yeah.  Adam [00:09:06] Otherwise known as what. As EMG.  James [00:09:09] SEMG surface yeah.  Adam [00:09:12] It would be interesting for some of our listeners understand some of the tests are actually occurring and how researchers are actually testing these things. So what exactly is that. By the way.  James [00:09:21] So surface EMG is basically you put electrodes on a muscle and you measure the amount of electrical activity within the muscle. So as it contracts has a higher degree of electrical activity and you're measuring that across a course of muscle. This is generally a proxy for motor unit activation which which is basically the. Which includes the activation of muscle fibers or the recruitment of muscle fibers so where we see higher EMG readings. That's generally a perception that there are more motor units being activated and more muscle fibers being recruited.  Adam [00:10:00] So what you're finding then when you're comparing multi joint exercise is the single joint exercise you're finding that the EMG activation is the same regardless.  James [00:10:11] We found that the EMG was pretty similar and there was a couple of studies. There was a study that springs to mind with the lower body for this for EMG actually where we found you know very similar activation the quadriceps whether you're performing a leg press or a knee extension. So yes the muscle activation seems to be pretty similar perhaps marginally higher for four single joint movements which is which is something the bodybuilders will lean against to say oh well that's higher due to recruitment but if I take away from or if I thought the detract from electro Magnifique it's only an acute measure. So it's only a snapshot in time. So so whilst it might imply a measurement of muscle activation which is like I said it's only a proxy. Oh sorry I might give a measure of muscle activation. It only gives a proxy for motor unit recruitment muscle fiber equipment and doesn't give any guidance towards muscle fiber adaptation both for strength or muscle cross-sectional area. So a surface EMG is a great tool for scientists to play with but I constantly tell practitioners honestly it doesn't mean a lot in the real world. What you want to look at is is chronic studies. I've looked at muscle size and muscle strength.  Adam [00:11:36] So you're saying that there is not a correlation between necessarily higher muscle activation or muscle recruitment towards muscle hypertrophy or strength.  James [00:11:46] Yeah I think that's a fact. I think that fair common. I don't think that there is a good a good relationship between the two. And like I said it's a service life elected mammography is really a snapshot in time so its logic suggests that if you see higher muscle activation and that does equate to motor unit activation and muscle fiber recruitment then that exercise would be better for growth and strength. And it's completely logical to assume that but the test is will instead of just looking at self of mammography let's look at the muscle. Did it get bigger and did it get stronger. And let's look at it over time rather than a snapshot. So let's look at it over 8 10 12 24 weeks and when we do that we don't see differences.  Adam [00:12:34] You also looked at besides surface level activation you also looked at muscle damage and fatigue. Correct?  James [00:12:40] Yeah absolutely.  Adam [00:12:41] And so there's a correlation there like for example that you found that a single joint exercises if I remember correctly that the single joint exercises created slightly more muscle damage and fatigue than this multiple joint exercises. Yet once again you didn't see much difference in my approach for your strength gains.  James [00:12:59] Yeah absolutely. So yeah the studies really really do support if you do a single joint movement then that's going to produce a greater fatigue in that muscle compared to multi joint movement. So if I do a bicep curl then that's going to produce great fatigue in the biceps then a pull down exercise.  Mike [00:13:20] That's what Brignole is kind of his point is that maybe he's saying and that's why he supports that.  James [00:13:26] From what I can gather from the podcast that you did with Doug. Yeah I think that's why he was getting at and he talked a bit about muscle damage as a product of the single trade movements. But again this is moving out of my my remit it muscle damage is a very very big research area and it's not my specific area. There's a guy called Philippe Moss over in Brazil who's an expert in this and more recently he suggested against single measurements of muscle damage are really not a good indicator of long term muscle growth there needs to be a kind of a sustained or that needs to be a sustained amount of muscle damage berfore the muscle will kind of consider adding size to that. So my fiber and I think size of the muscle and then of course that needs to be appropriate recovery between trainer sessions. So it's not just a single dose.  Mike [00:14:17] I guess the trick is to figure out how to calculate what that dose is how much damage is necessary.  Adam [00:14:24] You know how much recovery is necessary based on that damage.  James [00:14:28] Well these are the key questions because we can we can all go into the gym and cause a massive amount of muscle damage. Or we go way beyond what we need to do and therefore you know creating quite debilitating effects towards recovery. And I think that this is where the high intensity training community are far more measured in their approach that you take that you perform a minimal amount of muscle damage or minimal stimulus to promote recovery adaptation.  Adam [00:14:59] Yeah well being in the trenches for as many years I've been training thousands Mike and I trained thousands of people. It varies from individual as well you know. So some people recover a lot faster than others some people can even go that deep and get to that level of muscle. So it's really becomes an observational thing and experience as an instructor to to figure out for the individual what what is best for them how deep to go how much inroad how much recovery if any for.  Mike [00:15:26] And frequency as well. Yeah.  Adam [00:15:30] But getting back to that to the topic of compound versus simple movements and of course this is related. Did you find that for compound movements do you need more recovery than simple movements if you did say for example a workout that had all simple movements and then you compare that to work out that were primarily compound movements and did you look at the recovery ability for each.  James [00:15:53] OK. You put me on the spot bit. I don't recall whether we had a paper that had looked at the long term response fatigue or discomfort. There is a paper that springs to mind again by I think a Brazilian guy called SUA Suarez. I think it was and he looked at recovery in single joint movements. I think it was in the bicep curl and he sort of reported a high high degree of dogs kind of muscle fatigue. You know 48 and I think even extended 72 hours so but I don't recall that being a study which compared single joint multi joint for that I might be I may be wrong if I go back and look at the paper it was published a couple of years back so.  Adam [00:16:37] What is it. Well obviously this is a consideration and these are one of the questions that we need to be answered over time as we do more research and exercise. So a lot of question marks obviously. So in conclusion let let's wrap this up. I just wanted to ask now about application. So here we find that it doesn't seem that there is much of a difference between the effectiveness of simple joint movements versus compound movements. So. Would you therefore suggest that people if they wanted to work out or trainers as they train their clients do they do primarily do you recommend that primarily do the multi joint exercises over the single joint. Mix them up alter or what.  James [00:17:20] So so to wrap up the research generally suggests that there are no greater adaptations to performing single joint in addition to multi joint exercises that really multi joint exercises are sufficient with the exception of the lumbar expenses. So I've performed or I've conducted a few studies where we've looked at the low back and we've used the medics medical lumbar extension machine. We've looked at deadlifts squats we've looked at hip thrusts we've looked at kettlebell swings and we found that all of these as multi joint movements don't provide sufficient stimulus to increase the strength of the lumbar expenses. So it looks like this muscle because of the nature of the pelvic rotation and therefore the activation of the glutes and the hamstrings this muscle does need specific training. Isolate the training and we might find the same thing is true for other muscles. For example the gastric themis might not get sufficient stimulus from a like pressure or a squat exercise. But at the moment the preponderance of evidence suggests that multi joint exercises are sufficient. Now the way I pitch this from a practical perspective is that a trainer or a trainee should perform multi joint compound movements first in that workout. So if you said to me you've only got one workout to do today well I might do a deadlift or like press if you said you've got two workouts I might add a chest press or an overhead press a third a third exercise might be another compound movement a fourth might be an additional compound movement. So I'm prioritizing in the first maybe four or five exercises compound movements. Now if people feel like they can do four or five compound movements to a high enough intensity of effort to stimulate good adaptation and they want to do more well then they might move into targeting the biceps for the bicep curl or the deltoid through the lateral raise or the quadriceps for the knee extension. And I don't think that there's necessarily anything wrong with that. If they want to perform a higher volume of trading but I think you're really dealing with the minutiae of adaptation. Now I think you're probably going to get most of the adaptations in the multi joint and then the best maybe a little bit more from the single joint but of course we have to remember those single joint movements might incur a greater degree of fatigue and discomfort which might prevent a workout sooner the next workout being sooner rather later.  Adam [00:19:56] Right, recovery. And I also think you mentioned that there is a place for single joint movements for example to correct muscular imbalances. So it's not like we're throwing single joint movements out you know they do have their place and also like you said there are certain muscle groups like maybe the calves and biceps and I do want to know by the way as a bit of a plug when you talked about the lumbar medics machines all our Inform Fitness studios have the medics lumber machines in order to isolate the lumber and fix the hips and place because that is a very difficult muscle group to isolate and therefore strengthen. And we've we've known that for years and that's why we have those machines at Inform Fitness, a little shameless plug right there.  James [00:20:39] Well they are most important machines exist in resistance training with the research we've done we see huge strength increases even in you know competitive powerlifting that can squat 300 something kilos you know 700 800 pounds that have you know lower back no stronger than mine and for clarity I don't squat those kind of weights.  Adam [00:21:02] All right. You are a big strong guy though so you're very modest as well. Thank you so much James. That was great. What's next? What's next for the research in this are you doing anything else right now? James [00:21:13] Yeah so we've done another study looking at this right. We've looked at so I said most of the research was upper body. We've done another study looking at this in the lower body and it's not published yet so I generally don't get into too much detail. But we have the group that performed knee extension and leg curl exercise on a group that performed only leg press exercise and as a spoiler. We found that both groups made...  Adam [00:21:39] You are hearing it here first folks.  James [00:21:40] Yeah absolutely. Both groups made a fact what they did is the participants trained one leg with knee extension unlike curl on one leg would leg press. And we found that's quite a nice research design because it accommodates kind of nutritional variance or sleep variance genetics or it's things like that. And we found similar adaptations to both groups. Both groups improved to a significant increase. A significant amount on all the single joints of both the knee extension and the like. And on the leg press irrespective of why exercises they did we could use this to say well maybe this allows variety maybe for the next eight weeks all I need to do is train on a leg press but after that maybe I could do knee extensions and leg curl.  Mike [00:22:26] For like you're committed trainer a trainee rather who is in there to to get strong or whatever other long term people I think that variability is actually very important.  Adam [00:22:35] Psychologically psychologically why not.  Mike [00:22:37] Yes.  Adam [00:22:37] And there's no difference one way or the other. Why not. Right. Again James thank you so much. Dr. Fisher.  James [00:22:43] Thank you very much gentlemen. Thank you.  Arlene [00:22:45] This has been the Inform Fitness podcast with Adam Zickerman. For over 20 years Inform Fitness has been providing clients of all ages with customized personal training designed to build strength fast. Visit Inform Fitness dot com for testimonials blogs and videos on the three pillars... Exercise nutrition and recovery.  

Dr. James Steele is an Associate Professor of Sports and Exercise Science at Southampton Solent University and Principal Investigator at ukactive Research Institute.   In this episode, we chat about the minimum dose approach to resistance exercise, measuring effort during exercise and discuss the latest physical activity guidelines.   Catch James on twitter @JamesSteeleII  EP 53 | Dr. James Steele: Minimal dose approach to resistance training. Can we actually measure effort?

Dr James Fisher (Instagram, Facebook) is a Course Leader and Senior Lecturer in School of Sport, Health and Social Sciences at the Southampton Solent University in the UK. He is regarded as one of the leading researchers in exercise science, and in particular resistance training.Evidence-Based Resistance Training Recommendations Listen to my other episodes with James here: Part 1, Part 2, Part 3, and Part 4, and Part 5. In this episode, James and I discuss his up-to-date recommendations for naturally maximising muscle hypertrophy. We also discuss: Evidence-based recommendations for volume, frequency and intensity The Body By Science long term training recommendations James's exercise prescription for optimal natural muscle hypertrophy … and much, much more Learn how to grow your high intensity strength training business – Click Here For all of the show notes, links and resources - Click Here

In this episode, your hosts interview Dr Carolyn Mair, who created and led the world's first Masters and Bachelors programmes to apply psychology within the broad context of fashion at the London College of Fashion, University of the Arts London. Carolyn discusses what led her to create these academic programmes, why psychology and fashion need to be examined together, and the issues within the fashion industry that she is interested in addressing through psychology.   Carolyn is the founder of psychology.fashion, and is a consultant to the fashion industry, retail, NGOs, educators and the public providing behavioural insights, training, masterclasses and workshops, mentoring and career coaching. She is a Chartered Fellow of the British Psychological Society and the proud holder of the British Psychological Society’s Distinguished Contributions to Psychology Education Award. Her book, The Psychology of Fashion is one of Routledge’s top 10 Psychology books in 2018. Carolyn has published broadly in academic and popular media and is frequently interviewed for national and international TV and radio (including BBC World News TV, Sky News, ITV, London Live), featured in international press (e.g., The New York Times, The Times, Guardian, Telegraph, Independent, Daily Mail, Irish Times, Sunday Independent) and fashion magazines (including Vogue, Elle, Harpers Bazaar, Grazia, Stella, Style, The Stylist, and Vanity Fair), as well as psychology and industry publications. Carolyn has a PhD in Cognitive Neuroscience, MSc in Research Methods Psychology and BSc (Hons) in Applied Psychology and Computing. In 2017, after working in academia for almost 20 years, Carolyn left to establish her consultancy. Her most recent academic posts were Professor of Psychology for Fashion at London College of Fashion University of the Arts London (2012-2017). Prior to this she was Professor of Applied Cognitive Psychology at Southampton Solent University (2007-2012), In her earlier careers, she was a visual merchandiser, graphic designer, dressmaker and portrait artist.  Find out more about Carolyn and her consultancy at: http://psychology.fashion/   Thanks for listening! We'd love to hear from you.   Follow us on Instagram: @undressingfashion Find us on Facebook: Undressing Fashion   Don't forget to rate, review and subscribe!   Thanks for getting undressed with us!

Join us for this very special recording of the Fantastic Noise podcast at the University of Bedfordshire discussing the outlook of our beloved audio medium. REGISTER HERE: https://bedstalks-fantasticnoise.eventbrite.co.uk Fantastic Noise launched in summer 2018 as an audio platform for themed discussions on what good radio and audio is. Host Terry Lee is also the Coordinator of the University of Bedfordshire’s community radio station, Radio LaB 97.1FM. Joining Terry will be: -       Luke Moore from podcast smash-hit ‘The Football Ramble’. Following the success of the Ramble, which launched in 2007, Luke has since co-founded ‘Radio Stakhanov’, a podcast production company and publisher which has recently topped the Itunes podcast charts with ‘JaackMaate’s Happy Hour’ & ‘Berkhamsted Revisited’. Luke is also a regular part of TalkSport’s ‘Season Ticket’, as well as occasionally appearing in other programmes in their schedule. -       Naomi Oiku, the Chair of the Student Radio Association (SRA). Following her graduation from Southampton Solent University in 2014, Naomi has worked at a number of radio organisations including Transmission Roundhouse, Celador, Kiss & her present employer Virgin Radio. For the SRA Naomi has been an active member for over 4 years, taking on the role of the South East Regional Officer & Marketing Officer before becoming Chair in 2017.   -       Dr Lawrie Hallett, Senior Lecturer in Radio at the University of Bedfordshire. Lawrie worked as a producer and presenter on stations in the UK and Europe, before becoming a broadcast consultant specialising in technology and community-based broadcasting. Prior to working at the University of Bedfordshire, Lawrie was part of Ofcom's Radio Team where I developed and implemented policies around community radio and digital audio broadcasting in particular. He has also operated an Ofcom Small-Scale DAB Trial in Norwich since September 2015. The event will be recorded, both as a podcast (to be published soon afterwards), and as a video (for the Fantastic Noise Facebook page). Before and after the recording there will be an opportunity for networking, and further discussion about radio and our evolving media landscape. 

James Steele, PhD (Instagram / email - james.steele [@] solent.ac.uk) is the Principal Investigator at Ukactive Research Institute and Associate Professor of Sport and Exercise Science at Southampton Solent University, UK. He has published many peer reviewed articles on a variety of areas relating to health and fitness with particular focus upon the impact of resistance training. In his role at UKactive, Dr Steele is working to translate academic expertise into real world practice, and utilise the insight of what is happening on the ground with Ukactive members to further the knowledge of what works in getting the the UK moving. Listen to my previous podcasts with James here. In this episode, we cover: James's role in changing and improving the physical activity guidelines in the UK A review of James's research into the role of effort in resistance training and it's importance in future research and personal training James's current workout routine The upsides and downsides of the quantified self movement How meaningful statistical significance is in most resistance training science. … and much, much more Build a Highly Profitable HIT Business HERE This episode is brought to you by ARXFit.com, ARX are the most innovative, efficient and effective all-in-one exercise machines I have ever seen. I was really impressed with my ARX workout. The intensity and adaptive resistance were unlike anything I’ve ever experienced. I love how the machine enables you to increase the negative load to fatigue target muscles more quickly and I love how the workouts are effortlessly quantified. The software tracks maximum force output, rate of work, total amount of work done and more in front of you on-screen, allowing you to compete with your pervious performance, to give you and your clients real-time motivation. As well as being utilised by many HIT trainers to deliver highly effective and efficient workouts to their clients, ARX comes highly recommended by world-class trainers and brands including Bulletproof, Tony Robbins, and Ben Greenfield Fitness. To find out more about ARX and get $500 OFF install, please go to ARXFit.com and mention Corporate Warrior in the how did you hear about us field – Learn more HERE For all of the show notes, links and resources - Click HERE

In the third episode I talked with Martin Buckley, who has worked for the BBC and is now a lecturer at Southampton Solent University. We chatted about whether radio is still relevant in 2018, what's the best way to get noticed when applying for jobs, and why radio is better than video.

Today our guest is Lawrie McMenemy. Many of you, myself included, were not around when McMenemy was one of the elite managers in English football. In his 25+ years he coached at Grimsby Town, Doncaster, Southampton, Sunderland and was an assistant with the English National team. Some of his highlights include: guiding three different teams to promotion, winning the 1976 FA Cup with Southampton, and finishing second in the league in 1983-84. He's also managed legendary players like Peter Shilton, Alan Ball, and Kevin Keegan. His off the field accomplishments are just as impressive. In 2006, he was awarded with an MBE, he was the Chairman of the Special Olympics UK and has worked for numerous charities like the Football Foundation. Southampton Solent University also honored him by naming their Centre for Football Research after him. The Guinness Book of Records even rated him as one of the twenty most successful managers in post-war English football. If you want more info on McMenemy you can buy his book here https://www.amazon.co.uk/Lawrie-McMenemy-Lifetimes-Obsession-Autobiography/dp/1910335282 Timeline 6:55 Living in a family of 11 & World War II 13:19 His dreams as a kid 20:10 Being a guard at Buckingham Palace 27:35 How the military changed his life & football career 33:40 Amateurs who played for Man Utd 42:07 Benefits of coaching in non-league football 51:16 Memories of coaching courses at Lilleshall 56:35 Playing Liverpool and the mind games of Bill Shankly 1:05:06 On when to retire 1:11:43 Managing "rascals" 1:21:16 His problems with Terry Paine 1:32:12 Jumping from League One 1:40:47 Managing elite players 1:51:37 Advice to young coaches 1:57:16 Poor management practice 2:01:20 The Ali Dia story 2:06:00 Celebrating the 4th Division Championship with Grimsby Town

Dr James Fisher is a Course Leader and Senior Lecturer in Sports Conditioning and Fitness at the Southampton Solent University in the UK. In addition to a huge body of work in exercise science, James is the lead author on 2 of the most important papers published in resistance training: Evidence-Based Resistance Training Recommendations Evidence-Based Resistance Training Recommendations for Muscular Hypertrophy Contact James: Email: james.fisher [at] solent.ac.uk Facebook In this episode, we discuss: The problems within the HIT community - how we can get along a little better, reconcile our differences and become more productive Why HIT can sometimes be a problematic label James’s current workout routine, volume and frequency James's favourite life lacks ... and much more This episode is brought to you by Health IQ. A life insurance company that helps health conscious people like runners, cyclists, weight lifters, HIT participants and more get a lower rate on their life insurance. Go to healthiq.com/cwarrior to support the show and see if you qualify. If you take care of yourself, you do smart strength training, you eat well, and you’re life insurance company doesn’t seem like they care, there’s an answer for you: Health IQ actually gives savings to people who take care of themselves. About 56% of Health IQ customers save between 4-33% on their life insurance. Health IQ customers can save up to a third because physically active people have a 56% lower risk of heart disease, 20% lower risk of cancer and a 58% lower risk of diabetes compared to people that are inactive, but your life insurance company probably just doesn’t care, you care, and there are companies out there that care. To see if you qualify, get your free quote today at healthiq.com/cwarrior or mention the promo code CWarrior when you talk to a health IQ agent. Are you interested in optimising muscle gain, fat loss and overall health or starting a HIT personal training business? Get 10% off HITuni.com HIT courses with coupon code CW10 - Click Here FREE HIT workout progress sheet and podcast transcripts eBook with guests like Dr. Doug McGuff, Drew Baye, and Skyler Tanner - Click Here For all of the show notes, links and resources - Click Here

Dr James Steele is an Associate Professor in Sport and Exercise Science at Southampton Solent University (United Kingdom). James teaches across both exercise physiology, biomechanics, and research methods, is an active researcher and has published numerous peer-reviewed articles on a variety of areas relating to health and fitness. Listen to my previous episodes with Dr Steele here: Part 1, Part 2 and Part 3. Dr James Fisher is a Course Leader and Senior Lecturer in Sports Conditioning and Fitness at the Southampton Solent University in the UK. He is the lead author on 2 of the most important papers published in Evidence-Based Resistance Training. Listen to my previous episodes with Dr Fisher here: Part 1, Part 2, and Part 3. Early January 2018, I took a flight back to my homeland (UK) to visit the James's over at Southampton Solent University for the most gruelling workout ever, a meat feast and some very engaging and intellectual conversation. Here's the workout routine they put me through: MedX Knee Extension (1 timed-static-contraction maximum force output test following by 3 drop-sets to failure) Z-Bar Bicep Curls (3 drop-sets to failure - on the third set, I had to ask for a bin incase I puked ... ) Chin-up (Single-set-to-failure) Chest press (Single-set-to-failure) Dips (Single-set-to-failure) Chest press (Single-set-to-failure) MedX Lower Back (Single-set-to-failure) This episode is an in-person 3-way podcast. Unfortunately, I did not have any microphones and we ended up using VoiceRecorder (which is pretty decent) on my iPhone 7 to record the podcast. The sound quality is okay but it might be a little difficult to listen to if you're dealing with other noise. Next time I do an in-person interview, I'll bring microphones or and/or use a Zoom H6! In this episode, we discuss: The role of effort in resistance training Are multiple sets not-to-failure just as effective as single-sets-to-failure? How to motivate loved ones to exercise Workout frequency The value of supervision Nihilism vs training optimisation When is more more volume more effective? The value in resting between exercises This episode is brought to you by the Resistance Exercise Conference – The Science and Application of Strength Training for Health and Human Performance. You will learn from the top strength training researchers, connect with exercise professionals from all over the world, get a workout from an expert trainer and get inspired, rejuvenated and focused on your strength training business. You will get the chance to chat with guys like Dr James Fisher, Luke Carlson, and Jim Flanagan. I will be attending with many of the Corporate Warrior listeners and I’d love to meet you in person. The resistance exercise conference will be held on the 9th and 10th of March 2018 in Minneapolis, Minnesota at The Graduate Hotel. I’m very excited about this and have wanted to attend for years. Sign up now at ResistanceExerciseConference.com, get 10% off your entry fee and $50 off your stay at the Graduate Hotel (normally $160 per night) with promo code corporatewarrior10 and I look forward to meeting you in person! Quickly! The Graduate Hotel discount is only available till February 9th 2018 Get a FREE high intensity training progress google sheet and podcast transcripts with guests like Dr. Doug McGuff, Drew Baye, and Skyler Tanner – Click here For all of the show notes, links and resources - Click Here

This is the first episode in my new Digital Sociology Podcast. In this series I will be talking to researchers doing work looking at the impact of digital technologies on society and culture. For this episode I spoke to Mike Saker from Southampton Solent University about his work on "locative media" such as Pokémon Go and Foursquare. We discussed the application of the notion of the flâneur to the digital realm. We questioned whether locative media enable a new commercialisation of space and commodification of play? Mike questioned whether locative media create a performance of authenticity? We also discussed Mike’s tendency to study things just as they die!

A discussion with Emma Mosley, Lecturer in the School of Sport, Health and Social Sciences at Southampton Solent University. We discuss topics including emotional intelligence, guidelines for using heart rate variability, performance under pressure, and links between personality traits and sports.   More information about my guest: https://www.solent.ac.uk/staff-profiles/academic-profiles/emma-mosley/emma-mosley https://ww.researchgate.net/profile/Emma_Mosley https://twitter.com/ Emma_Mosley   More information: http://perceptionaction.com/ My Research Gate Page (pdfs of my articles) My ASU Web page Podcast Facebook page (videos, pics, etc) Twitter: @Shakeywaits Email: robgray@asu.edu   Credits: The Flamin' Groovies - Shake Some Action Lo Fi is Hi Fi - I’m on a Talk Show Mark Lanegan - Saint Louis Elegy via freemusicarchive.org

James Fisher is one of the world’s top experts in strength and conditioning, and sport psychology. Besides being an accomplished academic researcher, he has also been a fitness professional, strength and conditioning coach, and the GB wheelchair basketball coach at the London 2012 games. He completed his BSc (Hons) Sport Science from University of Chester, his MSc Exercise Physiology from Manchester Metropolitan University, his PG Cert in Learning and Teaching in Higher Education from Southampton Solent University, and he holds a number of industry-based qualifications, notably the IFBB weight training prescription specialist, Head and Neck training specialist, and the Certificate in Applied Functional Sciences. His research has been presented across 4 continents, and this year he will be speaking at the Resistance Exercise Conference in Minnesota, USA in April of 2017 for the 5th straight year. Luke Carlson is the founder and CEO of Discover Strength based in Minneapolis, Minnesota. Besides speaking around the world on the topics of evidence-based exercise and the fundamentals of building successful businesses,  he has also co-authored two books and multiple scientific journal articles on the topics of resistance exercise. Luke is an American College of Sports Medicine Certified Exercise Physiologist, Cancer Exercise Specialist and has a BS and MS in Kinesiology from the University of Minnesota.  He has been a featured speaker at Filex Australia, TaiSPO in Taiwan, the Annual IHRSA Convention, the IHRSA European Congress, the Fitness Leaders Summit, Mindbody Bold, the Vistage Executive Summit, ChinaFit, and is a faculty member for the IHRSA Institute for Health Club Executives. Contact James Fisher: James Fisher at Southampton Solent University James Fisher at ResearchGate Contact Luke Carlson: Luke Carlson at Discover Strength In this episode, we cover: The fundamentals and principles of running a successful business (plus some very useful tips) Optimizing for hypertrophy, the best time to train, and protein intake timing The busy person's guide to building muscle, gaining strength, and becoming healthier How to tweak, refine, and make your home workouts more effective Answers to your questions on training, health, nutrition, zero-carb diets, and more! This episode is brought to you by Hituni.com, providers of the best online courses in high intensity training that come highly recommended by Dr. Doug McGuff and Discover Strength CEO, Luke Carlson. Course contributors include world class exercise experts like Drew Baye, Ellington Darden and Skyler Tanner. There are courses for both trainers and trainees. So even if you’re not a trainer but someone who practices HIT, this course can help you figure out how to improve your progress and get best results. Check out Hituni.com, add the course you want to your shopping cart and enter the coupon code ‘CW10’ to get 10% off your purchase!

Today's guest is Mary Hogarth, CEO of themagazineexpert Ltd. She has nearly 20 years' industry experience covering all aspects of magazine publishing, including stints on national titles as deputy editor of Writer's Forum magazine and managing editor of Weddings Today. An educator, media specialist and writer, Mary previously led the Features Journalism programme group at Southampton Solent University and now lectures at Bournemouth University. In 2014 she published How To Launch A Magazine In This Digital Age and is currently working on her second book. Her consultancy practice, themagazineexpert Ltd launched in 2015, specialising in new title launches, audience engagement, editorial development and mentoring, as well as developing sustainable business strategies. Contact Mary - www.themagazineexpert.com Twitter - https://twitter.com/themagexpert Email - mary@themagazineexpert.com  Let us know what you think about the show on our Facebook page - https://www.facebook.com/Successfulwomenpodcastshow/ or on our website http://www.successfulwomen.training/podcast If you are interested in being a guest on the show head over to the site to find out what who we are looking for- http://www.successfulwomen.training/podcast-guest-page    

The winner of the 2016 British Sociological Association & Thinking Allowed Ethnography award, Maxim Bolt, Lecturer in Anthropology and African Studies at the University of Birmingham, talks to Laurie Taylor about his groundbreaking study of insecure lives on the border farms between Zimbabwe and South Africa. How do people create homes and stability in times of mass unemployment and uncertainty? Also, transcultural sport: Max Mauro, Associate Lecturer in Sports Studies at Southampton Solent University, considers young Congolese migrants establishing a sense of belonging in a Dublin football team. Producer: Jayne Egerton.

Luke Carlson (Luke[@]discoverstrength.com) is the founder and CEO of Discover Strength based in Minneapolis, Minnesota.  Discover Strength’s personal training facilities are among the highest volume/revenue training facilities in the U.S. Luke speaks around the world on the topics of evidence-based exercise and the fundamentals of building successful fitness businesses. He is the co-author of two books and a contributing author to magazines including Runners World and Running Times and he has co-authored multiple scientific journal articles on the topics of resistance exercise. Luke is an American College of Sports Medicine Certified Exercise Physiologist, Cancer Exercise Specialist and has a BS and MS in Kinesiology from the University of Minnesota. Luke has spoken on his approach to business and leadership to audiences in a variety of industries across the globe.  He has been a featured speaker at FILEX Australia, TaiSPO in Taiwan, the Annual IHRSA Convention, the IHRSA European Congress, the IHRSA Institute for Health Club Executives, the Fitness Leaders Summit, Mindbody BOLD, and the Vistage Executive Summit. You can hear my first interview with Luke here. Please note that due to some internet issues in my area, the audio quality is fairly poor at the beginning. We switch from video to audio only at 10:23 and the audio is excellent from then on. During this conversation, Luke describes the agenda for the 6th Annual Resistance Exercise Conference (formerly HIT Resurgence Conference) It's taking place on the 1st and 2nd April in Minneapolis at the Commons Hotel.  The conference features 5 Keynote Presentations; multiple "TED Talk" style, 15 minute presentations; hands on training demos; a speaker roundtable, and an early morning workout. Speakers include a mix of strength coaches, researchers, and practitioners including strength/hypertrophy researchers Dr. James Steele and James Fisher (both at Southampton Solent University in the United Kingdom), Dr. Teresa Liu-Ambrose from University of British Colombia, and Mike Rehfeldt, basketball strength and conditioning coach at the University of Cincinnati.   Transcription eBook After a few requests, I decided to create a transcription eBook. The eBook contains the first 14 Corporate Warrior interviews (Dr Doug McGuff, Ben Greenfield, Drew Baye, Skyler Tanner, Dr James Steele, Bill DeSimone etc). It's over 130,000 words and allows you to zero in on your specific interests. It's a beast. Just like the podcast, this eBook is packed with wisdom on how to build muscle, burn fat, boost vitality, improve sleep, reduce stress, improve productivity, and even start/grow a business, etc. It's available for only $25 US / £17.67. If you would like a copy, please email me your interest to info[@]15minutecorporatewarrior.com (ignore the brackets around the '@', that's just to prevent bots from spamming me).  This episode is brought to you by Hituni.com, providers of the best online courses in high intensity training that come highly recommended by Dr Doug McGuff and Discover Strength CEO, Luke Carlson. Course contributors include world class exercise experts like Drew Baye, Ellington Darden and Skyler Tanner. There are courses for both trainers and trainees. So even if you’re not a trainer but someone who practices HIT, this course can help you figure out how to improve your progress and get best results. Check out Hituni.com, add the course you want to your shopping cart and enter the coupon code ‘CW10’ to get 10% off your purchase! Click here to see the show notes, and resources

"All we know is still infinitely less than all that remains unknown." - William Harvey I enjoyed my first interview with James so much that I asked him to join me for a second time. You can email James on james.fisher@solent.ac.uk. James (MSc Exercise Physiology) is the Course Leader for BSc (HONS) Fitness and Personal Training at Southampton Solent University. James has worked with world class professional athletes and he's contributed a large number of research publications to the exercise domain. In this interview, we discuss: If there is any point to training smaller muscle groups like grip. How the Pareto Law Principle applies to strength training. The potential down sides to a Big 5 and abbreviated workouts The benefits of strength training for joint, ligament and tendon health. And much more. This episode is brought to you by Hituni.com, providers of the best online courses in high intensity training that come highly recommended by Dr Doug McGuff and Discover Strength CEO, Luke Carlson. Course contributors include world class exercise experts like Drew Baye, Ellington Darden and Skyler Tanner. There are courses for both trainers and trainees. So even if you’re not a trainer but someone who practices HIT, this course can help you figure out how to improve your progress and get best results. Check out Hituni.com, add the course you want to your shopping cart and enter the coupon code ‘CW10’ to get 10% off your purchase! CLICK HERE FOR THE SHOW NOTES

James Steele PhD is a lecturer in Applied Sport Science at Southampton Solent University in the UK. He’s helped publish some game-changing studies on exercise (see resources), and is well known for his talk titled ’There Is No Such Thing As Cardio’ which he presented at The 21 Convention.   James is one of the UK’s finest experts on exercise, and is a keen participant in HIT. This was his second appearance on the Corporate Warrior podcast (click here for his first interview), and he did an excellent job building on our first discussion.   In this interview, we talk about training to momentary muscular failure vs sub-maximal failure, the amount of recovery people really need between HIT workouts, the benefits of a fasted workout, his views on X-Force machines, how to rehab/rehab effectively, how to prevent chronic back pain, and much more. James also provides an in-depth description of his own A/B routine and training frequency.   This episode is sponsored by Hituni.com, providers of the best online courses in high intensity training. Whether you want to take their Full Personal Trainer Course or DIY HIT for Health Course, simply add the course you want to your shopping cart and enter the coupon code CW10 to get 10% off your purchase!   For the Show Notes, Resources, and other interviews  - Click Here.

James Fisher is a senior lecturer in exercise physiology at Southampton Solent University in the UK, an olympic-level strength and conditioning coach, and prolific exercise scientist, and has helped publish 9 papers on resistance training. It was awesome to get James on the show. We talk about everything exercise from how to optimise resistance training to how to train effectively for specific sports. If you're a weekend warrior who trains HIT once a week and plays a sport at the weekend, this one is definitely for you. For the show notes, books, and resources CLICK HERE  

James Steele is a PhD, expert in exercise physiology and biomechanics, and a lecturer in Applied Sport Sciences at Southampton Solent University. Alongside his colleagues, James is responsible for publishing game-changing research in the exercise field.  James is only in his mid-twenties but is no less than brilliant. We discuss exercise, high intensity training, self-education, nutrition, and everything in between. For the show notes, books, and resources click here: http://www.15minutecorporatewarrior.com/pioneers/james-steele/ ‎

Institute of Advanced Legal Studies, Professor Patricia Parks (Professor of Environmental Law, Southampton Solent University)

Institute of Advanced Legal Studies, Professor Patricia Parks (Professor of Environmental Law, Southampton Solent University)