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In this weeks episode of "The Discover Strength Podcast" we are thrilled to have Dr. Doug McGuff join us on the show. Dr. McGuff is widely regarded as one of the brightest minds in the field of evidence based exercise. His book "Body By Science" with Co-Author John Little, has served as an inspiration, and a manual of sorts for High Intensity enthusiasts and practitioners since it's publication in 2009.Dr. McGuff is an E.R. Physician in South Carolina, as well as owner/operator of Ultimate Exercise, a High Intensity Training studio which has been in operation for more than two decades.Dr. McGuff and I chat this week about his Keynote Presentation at the 2019 Resistance Exercise Conference in Minneapolis, MN. Where he spoke on the current state of the health care industry, and how it was on the brink of collapse (before the introduction of COVID-19). He shares his experiences over the last year working in the Emergency Room, and how his view on the importance of smart, efficient exercise, has been even more validated by the recent state of events over the last 12 + months.Doug's insights are incredibly poignant and his view on the power and purpose behind your workouts will motivate you to keep giving 100% every single session.To learn more about Dr. Doug McGuff visit his website: http://www.drmcguff.com/Books by Dr. Doug McGuff:"Body By Science""The Body By Science Question & Answer Book""The Primal Prescription"If you or someone you know is interested in trying a FREE Discover Strength Introductory workout, please send them our way! Send any inquiries HERE to get scheduled for a FREE Introductory Session today to take the first step towards getting your life back.Have you ever thought about owning a Discover Strength Franchise all your own? If so visit our website link HERE to learn more, and start your journey to owning and operating your very own Discover Strength!Schedule your FREE Introductory Workout Session in studio or online by following the link HERE.
In this episode of "The Discover Strength Podcast" Dr. James Fisher and I discuss some of the most pervasive myths still prevalent in the Exercise & Fitness Industry.Dr. James Fisher is a senior lecturer and researcher at Solent University in the UK. He has extensive experience with elite athletes, including coaching at the London 2012 Olympic games. He also has published a comprehensive range of peer-reviewed research publications with both clinical, asymptomatic, and elite populations.Dr. Fisher has authored several funding bids and is an editor and reviewer for numerous high-impact journals. He has been a key-note speaker at an array of academic and industry conferences, most notably a repeat keynote presenter at the Resistance Exercise Conference for 9 straight years!He is on the board of directors for the Strength and Conditioning Society, and has been a featured expert on television programs, podcasts and webinars discussing his own research and other similar themes. At present, his ambitions surround the progression and delivery of theoretical and practical knowledge for health, fitness and sporting success, as well as enjoying time with his son, and trying to keep up with his wife on a bike.If you or someone you know is interested in trying a FREE Discover Strength Introductory workout, please send them our way! Send any inquiries HERE to get scheduled for a FREE Introductory Session today to take the first step towards getting your life back.Have you ever thought about owning a Discover Strength Franchise all your own? If so visit our website link HERE to learn more, and start your journey to owning and operating your very own Discover Strength!Schedule your FREE Introductory Workout Session in studio or online by following the link HERE.
The Resistance Exercise Conference (REC) is a great event where you can connect with peers, learn from expert scientists and business thought leaders, as well as rejuvenate your passion for exercise and business. Discover Strength is bringing in the leading exercise researchers, business thought leaders, and strength training practitioners to impart knowledge and empower the strength training community. Tune in as Luke and I talk about why joining REC 2023 will be immensely valuable for YOU and your TEAM. If you would like an early bird discount, use the coupon code: HIGHINTENSITY. Be the exercise authority — Join REC 2023! Build a thriving strength training business This episode is brought to you by StrengthPortal Are you still using pen, paper, and spreadsheets? Do you worry about providing inconsistent workout experiences that disappoint your clients and stifles the growth of your business? Don't put up with tools that frustrate you! Join industry heavyweights like Discover Strength, MedX Precision Fitness, and many others and start using Strength Portal to easily track workouts, deliver consistently high-quality client experiences, and scale your business painlessly and grow faster — go to StrengthPortal.com/HighIntensityBusiness and try StrengthPortal now. For all of the show notes, links and resources - Click Here
Welcome to the newest Discover Strength Podcast Mini-Series where we will focus on 12 things we think are essential to getting better results from your workouts in less time. Join us as we go deeper on each topic in a format that's perfect for sharing and broadening your own knowledge. Thanks for joining us, and please enjoy this week's episode on recovery.Is more really better when it comes to exercise? Not necessarily. Recovery is key to building muscle and seeing benefits from strength training.The scientific research is clear: the key ingredient in gaining the most benefits from resistance training is not the workout itself, but the recovery that follows. You don't build any muscle during your workouts, you build muscle during the time in between your workouts.Award-winning writer Christie Aschwanden spoke on this topic at the most recent Resistance Exercise Conference. Her book, “Good to Go”, is an extensive exploration of recovery modalities, and Christie talks with readers about what works and what doesn't. (We'll give you a hint: make sure you're getting lots of good sleep.)Senior Exercise Physiologist Logan Emmett Herlihy and VP of Operations David Gschneidner talk all about recovery and its importance in regard to strength training in this week's installment of the Discover Strength podcast.After listening to the podcast, hear Discover Strength CEO Luke Carlson speak with us in THIS VIDEO about recovery and rest regarding strength training. Make sure you are paying attention to not only the workouts but also the time in between.If you or someone you know is interested in trying out a FREE Discover Strength Introductory workout, please send them our way!Send any inquiries HERE to get scheduled for a FREE Introductory Session today to take the first step towards getting your life back.
The Resistance Exercise Conference (REC) brings together the leading researchers, coaches, and strength training practitioners to talk about the application of strength training for health and human performance. It's a great event where you can learn from experts and connect with peers in the area of strength training, as well as rejuvenate your passion for health, fitness, and exercise. In this episode, Luke and Hannah share insights into why YOU and your TEAM should definitely attend REC 2022. Experience the 2022 Resistance Exercise Conference. Learn business strategies from successful HIT entrepreneurs This podcast episode is brought to you by ARX Do you struggle to attract and retain clients in your strength training studio? ARX machines use breakthrough motorized resistance and computer software to give your clients the perfect workout every time, so you can start to deliver great workouts and grow your business with confidence. Get $500 OFF by going to ARXFit.com/HIB and booking a call with the ARX sales team – Book Here For all of the show notes, links and resources - Click Here
Luke Carlson guests to share his extensive wisdom as the founder of the Minnesota based Discover Strength. We talk about why fitness professionals should spend more time learning business and marketing, the importance of embracing a brand, and why playing the long game matters with your career. Luke shares his thoughts on the value of developing a niche. We also talk about his event, The Resistance Exercise Conference, where he keynotes, and I'll be speaking on the weekend of May 13th-14th. Luke shares why you should consider joining us there. --- Support this podcast: https://anchor.fm/thefitnessdevil/support
Hannah Johnson is the VP of sales and marketing for Discover Strength and chats with me about the founding of the Resistance Exercise Conference! We cover some of the new innovations in the world of fitness. She also talks about the unique approach Discover Strength takes to building high quality muscle!
John Zarbock (john @ biofitstl.com) is the owner of BioFit, a smart fitness and biohacking business in St. Louis, Missouri. BioFit delivers evidence-based strength training using ARX technology to help clients achieve optimal health. Mike Pullano is the Chief Product Officer at ARXFit, an adaptive resistance exercise technology that integrates software and motorized resistance for clients to have a safe, quantified, and efficient resistance training experience. Learn about ARX here In this episode, John and Mike share their highlights from the Resistance Exercise Conference, the value of focusing on people over profit, how customer service combined with ARX technology drives business growth, and much more. Build a thriving strength studio For all of the show notes, links and resources - Click Here
In this week's episode of "The Discover Strength Podcast" we continue our multi-part series featuring trainers from all the Discover Strength locations. In this series, which will air over the next few months, we talk about some of the most important things all of our new clients should know. These topics are also a great reminder for clients who've trained with Discover Strength for years, and serve as the foundation of the "Why" behind the "How" of what we do.This week, we're joined by Discover Strength Founder and CEO, Luke Carlson. Luke and I discuss a new and exciting field of research in the exercise science community, Myokines. These endocrine signaling hormones are released during all activity of muscular contraction. And while we're just starting to scratch the surface on what they do, they could potentially be the key to the many benefits that come from resistance training.This is also a wonderful episode to explain the larger benefits of exercise, besides just the aesthetics. Resistance training is a powerful tool for personal wellbeing, and Myokines may be the first step in the understanding of how powerful exercise can really be.Let's show everyone that you can work harder and smarter just 2x/week for 30 minutes and get the same or even better results with a "Discover Strength Style" approach to your resistance training routine.Register here for the October Body Comp Challenge!Register here if you're interested in attending the Resistance Exercise Conference 2021 in Las Vegas!
In this episode, Luke and Hannah join me to talk about my favorite exercise and fitness business event, the Resistance Exercise Conference, and we cover what you can expect at this year's conference, exciting keynotes, incredible guests, and much more. Luke Carlson (luke @ discoverstrength.com) is the founder and CEO of Discover Strength, a fast growing personal training business based in Minneapolis, Minnesota. Hannah Johnson (hannah @ discoverstrength.com) is the Vice President of Sales and Marketing for Discover Strength. REC will be held on the 22nd and 23rd October 2021 in Las Vegas! Start your REC experience - Register Here. For all of the show notes, links, and resources - Click Here
In this week's episode of "The Discover Strength Podcast" we continue our multi-part series featuring trainers from all the Discover Strength locations. In this series, which will air over the next few months, we talk about some of the most important things all of our new clients should know. These topics are also a great reminder for clients who've trained with Discover Strength for years, and serve as the foundation of the "Why" behind the "How" of what we do.This week, we're joined by Discover Strength Founder and CEO, Luke Carlson. Luke and I take some time to discuss the importance of the Leg Extension (or Knee Extension exercise). We'll chat about what makes this exercise so valuable and why a specific type of Leg Extension stands above the rest of the industry with its superior design specifications. I encourage you to share this episode with anyone you know who has ever suffered from knee pain or had a knee surgery or injury in the past. Let's show everyone that you can work harder and smarter just 2x/week for 30 minutes and get the same or even better results with a "Discover Strength Style" approach to your resistance training routine.Register here for the October Body Comp Challenge!Register here if you're interested in attending the Resistance Exercise Conference 2021 in Las Vegas!
Luke Carlson (luke @ discoverstrength.com) is the CEO of Discover Strength, a strength training business located in Minneapolis, Minnesota. Discover Strength operates 7 personal training facilities including a private studio in Edina. Luke is very active in sharing his expertise on business management, leadership, and strength training. He and his team at Discover Strength also host the Resistance Exercise Conference. In this episode, Luke Carlson shares his microstudio story, which can help you understand how to better test ideas with less risk, how to measure performance, how to manage expectations, and much more. Get more clients For all of the show notes, links and resources - Click Here
In this weeks episode of "The Discover Strength Podcast" we are thrilled to have Dr. Doug McGuff join us on the show. Dr. McGuff is widely regarded as one of the brightest minds in the field of evidence based exercise. His book "Body By Science" with Co-Author John Little, has served as an inspiration, and a manual of sorts for High Intensity enthusiasts and practitioners since it's publication in 2009.Dr. McGuff is an E.R. Physician in South Carolina, as well as owner/operator of Ultimate Exercise, a High Intensity Training studio which has been in operation for more than two decades.Dr. McGuff and I chat this week about his Keynote Presentation at the 2019 Resistance Exercise Conference in Minneapolis, MN. Where he spoke on the current state of the health care industry, and how it was on the brink of collapse (before the introduction of COVID-19). He shares his experiences over the last year working in the Emergency Room, and how his view on the importance of smart, efficient exercise, has been even more validated by the recent state of events over the last 12 + months.Doug's insights are incredibly poignant and his view on the power and purpose behind your workouts will motivate you to keep giving 100% every single session.To learn more about Dr. Doug McGuff visit his website: http://www.drmcguff.com/Books by Dr. Doug McGuff:"Body By Science" "The Body By Science Question & Answer Book""The Primal Prescription"
Luke Carlson (luke @ discoverstrength.com) is a Certified Exercise Physiologist & Kinesiologist, and CEO of Discover Strength, a personal training business based in Minneapolis and four other personal training facilities in Minnesota. Luke is a sought after speaker on leadership and business management. Once a year, Luke and the Discover Strength team host the Resistance Exercise Conference. Buy a Discover Strength Franchise If you’ve been thinking about starting your own HIT studio or lifestyle business, you need to consider the whole picture, and tune in as Luke enumerates the 10 reasons why you should NOT start a HIT business. Still want to move ahead with your business? Then you should join HIT Business Membership For all of the show notes, links and resources - Click Here
In this episode of "The Discover Strength Podcast" Dr. James Fisher and I discuss some of the most pervasive myths still prevalent in the Exercise & Fitness Industry. Dr. James Fisher is a senior lecturer and researcher at Solent University in the UK. He has extensive experience with elite athletes, including coaching at the London 2012 Olympic games. He also has published a comprehensive range of peer-reviewed research publications with both clinical, asymptomatic, and elite populations. Dr. Fisher has authored several funding bids and is an editor and reviewer for numerous high-impact journals. He has been a key-note speaker at an array of academic and industry conferences, most notably a repeat keynote presenter at the Resistance Exercise Conference for 8 straight years! He is on the board of directors for the Strength and Conditioning Society, and has been a featured expert on television programs, podcasts and webinars discussing his own research and other similar themes. At present, his ambitions surround the progression and delivery of theoretical and practical knowledge for health, fitness and sporting success, as well as enjoying time with his son, and trying to keep up with his wife on a bike.
Dr. James Fisher Ph.D is a researcher and senior lecturer at Southampton Solent University in the UK. His research centers around resistance training and he is a frequent speaker at the Resistance Exercise Conference. In this episode we cover pre-exhaust techniques, exercise variety for unaccustomed stimulus, physiological adaptations to strength training, functional training, and experimenting with higher volume in high intensity training. Reach Dr. Fisher at james.fisher@solent.ac.uk.
Dwayne Wimmer is the founder and trainer of Vertex Fitness Personal Training Studio located in Bryn Mawr, PA, the heart of Philadelphia’s Main Line. His professionalism, expertise and personal attention are his hallmarks, and the utmost concern for his clients’ fitness and wellness as his vision. Dwayne fulfilled an ultimate dream in 2001 by opening Vertex Fitness, his own personal training studio. His caring, patient yet guiding one-on-one approach encourages individuals to achieve their fitness goals at a pace they can handle, while pushing them to their personal limits so they reach a physical conditioning they never knew could exist. He brings out the best in a person and builds not only their strength but also their self-confidence. His solid education formed the foundation of his success. He graduated with a Bachelor of Science degree in Health and Physical Education from Missouri Western State University. In 1998 & 99 he served as assistant strength & conditioning coach for male and female varsity athletics at Villanova University. While at Villanova he worked with world - class athletes such as distance runner, Carrie Tollefson and Philadelphia Eagles, Brian Westbrook. Since 1993, he has owned and operated a personal training business, growing his client base by collaborating with local business’ and schools, as well as physical therapy, weight management and chiropractic centers. Backed by over three decades of experience, Dwayne is viewed as an expert in his field. He has been featured on Philadelphia’s NBC TV Show 10! Show, and multiple magazines; Club Business International, Main Line Today, Philadelphia Style, Philadelphia Magazine and Suburban Life. He has also facilitated his own podcast, The Fitness Professional Show and been a guest on podcasts such as High Intensity Nation, The High Intensity Business, The Fitness Candor Podcast, Never Too Late for Fitness Radio and amSTATZ Fitness Business Podcast, and others. With these different public outlets under his belt, he feels one of his biggest accomplishments to this point of his career is his 2 Best Selling book collaborations, “The Soul of Success, Vol. 2” and “Never Too Late for Fitness” coauthored by Jack Canfield (of the Chicken Soup for the Soul franchise) and Phil Faris. Dwayne feels continuous learning is important is his greatest asset. Since starting in the industry he has attended dozens of industry seminars and conferences to maintain his knowledge of the latest trends and techniques in the fitness industry. Dwayne has also presented at the Resistance Exercise Conference, Annual SMARTER Team Training Conference and facilitated two successful Fitness Leaders Summits.
Panos Papadiamantis (info @ mypnoe.com) is the co-founder of PNOE, the first portable cardio-metabolic analyzer that gives the most comprehensive and insightful health assessment allowing users to develop an accurate nutrition and workout plan, in just 10 minutes. The product is trusted by hundreds of gyms, coaches and team. PNOE’s team of passionate engineers are dedicated to bring cardio-metabolic analysis to everyone. In this episode Panos Papadiamantis gives an overview about cardio-metabolic analysis, why use PNOE, how PNOE does cardio-metabolic tests, and much more. Let’s get started! Build your $1,000,000+ HIT studio when you join HIT Business Membership For all of the show notes, links and resources - Click Here This episode is brought to you by the Resistance Exercise Conference. Would you like to: Learn from the top strength training professionals and researchers? Network and connect with other exercise professionals from all over the world? And get inspired, rejuvenated, and focused on your strength training business? I certainly do, and that is why this will be my third appearance at REC. It's my favourite weekend of the year, and I am so excited to attend again in March 2020. So why should you attend REC? Well, firstly, there will be keynote presentations from exercise icons like Dr. Bente Klarlund Pedersen, Stuart Phillips PhD, James Fisher PhD, and Luke Carlson. As a studio owner, you will learn business tactics and strategies on how to grow your business from the CEO of Discover Strength, the highest revenue producing strength training company in the nation. Moreover, you will grow your network by connecting with other strength training business owners from around the world. As a personal trainer, REC will provide you with tangible training techniques to take back to your clients to implement right away for better results…... And REC is approved by ACSM, NASM, ACE, and NSCA for continuing education credits. The conference will be held on the 27th and 28th March 2020 at the gorgeous Graduate Hotel, in Minneapolis, Minnesota. Join me and register now over at resistanceexerciseconference.com If you want to take your strength training business to the next level and build a world class personal training and business network, you must attend. Please register now over at resistanceexerciseconference.com
Thom Tombs (thom @ smarterexercise.org) has a Bachelor of Science degree in Computer Science, and is a former U.S. Marine and Senior IT Director for a fast-growing biotech company. He is a certified Super Slow instructor, and the proud owner of Smarter Exercise in Encinitas, CA which provides evidence based strength training services to clients of all ages and of all fitness levels. In the past 13 years, Thom has instructed over 30,000 individual strength training sessions. Read Thom’s guest blog post HERE, where talks about prospecting, pricing, and building a solid sales process. In this episode, Thom Tombs, talks about his Smart Exercise Toolkit, CAR.O.L bikes, HIT workouts, marketing campaigns, and much more. Build your $1,000,000+ HIT studio and Join HIT Business Membership For all of the show notes, links and resources - Click Here This episode is brought to you by the Resistance Exercise Conference. Would you like to: Learn from the top strength training professionals and researchers? Network and connect with other exercise professionals from all over the world? And get inspired, rejuvenated, and focused on your strength training business? I certainly do, and that is why this will be my third appearance at REC. It's my favourite weekend of the year, and I am so excited to attend again in March 2020. So why should you attend REC? Well, firstly, there will be keynote presentations from exercise icons like Dr. Bente Klarlund Pedersen, Stuart Phillips PhD, James Fisher PhD, and Luke Carlson. As a studio owner, you will learn business tactics and strategies on how to grow your business from the CEO of Discover Strength, the highest revenue producing strength training company in the nation. Moreover, you will grow your network by connecting with other strength training business owners from around the world. As a personal trainer, REC will provide you with tangible training techniques to take back to your clients to implement right away for better results…... And REC is approved by ACSM, NASM, ACE, and NSCA for continuing education credits. The conference will be held on the 27th and 28th March 2020 at the gorgeous Graduate Hotel, in Minneapolis, Minnesota. Join me and register now over at resistanceexerciseconference.com If you want to take your strength training business to the next level and build a world class personal training and business network, you must attend. Please register now over at resistanceexerciseconference.com
Dwayne Wimmer is the owner of Vertex Fitness on Philadelphia's Main Line. He has decades of experience as a business owner as well as having been a strength and conditioning coach at Villanova. Dwayne earned the "grit award" at the 2019 Resistance Exercise Conference. In this Dwayne gives advice to new trainers about breaking into the industry, tells us how the fitness industry can raise the level of professionalism, and how he brought his business back from the brink of bankruptcy after the 2008 recession!
Dwayne Wimmer is the founder and trainer of Vertex Fitness Personal Training Studio located in Bryn Mawr, PA, the heart of Philadelphia’s Main Line. His professionalism, expertise and personal attention are his hallmarks, and the utmost concern for his clients’ fitness and wellness as his vision. Dwayne fulfilled an ultimate dream in 2001 by opening Vertex Fitness, his own personal training studio. His caring, patient yet guiding one-on-one approach encourages individuals to achieve their fitness goals at a pace they can handle, while pushing them to their personal limits so they reach a physical conditioning they never knew could exist. He brings out the best in a person and builds not only their strength but also their self-confidence. His solid education formed the foundation of his success. He graduated with a Bachelor of Science degree in Health and Physical Education from Missouri Western State University. In 1998 & 99 he served as assistant strength & conditioning coach for male and female varsity athletics at Villanova University. While at Villanova he worked with world - class athletes such as distance runner, Carrie Tollefson and Philadelphia Eagles, Brian Westbrook. Since 1993, he has owned and operated a personal training business, growing his client base by collaborating with local business’ and schools, as well as physical therapy, weight management and chiropractic centers. Backed by over three decades of experience, Dwayne is viewed as an expert in his field. He has been featured on Philadelphia’s NBC TV Show 10! Show, and multiple magazines; Club Business International, Main Line Today, Philadelphia Style, Philadelphia Magazine and Suburban Life. He has also facilitated his own podcast, The Fitness Professional Show and been a guest on podcasts such as High Intensity Nation, The High Intensity Business, The Fitness Candor Podcast, Never Too Late for Fitness Radio and amSTATZ Fitness Business Podcast, and others. With these different public outlets under his belt, he feels one of his biggest accomplishments to this point of his career is his 2 Best Selling book collaborations, “The Soul of Success, Vol. 2” and “Never Too Late for Fitness” coauthored by Jack Canfield (of the Chicken Soup for the Soul franchise) and Phil Faris. Dwayne feels continuous learning is important is his greatest asset. Since starting in the industry he has attended dozens of industry seminars and conferences to maintain his knowledge of the latest trends and techniques in the fitness industry. Dwayne has also presented at the Resistance Exercise Conference, Annual SMARTER Team Training Conference and facilitated two successful Fitness Leaders Summits.
Luke Carlson (Luke[@]DiscoverStrength.com) is the founder and CEO of Discover Strength, a fast growing personal training business based in Minneapolis and four other personal training facilities in Minnesota. Discover Strength offers a variety of strength training sessions facilitated by educated and expert trainers. Their personal training facilities are among the highest volume/revenue training facilities in the United States. Luke is a sought after speaker to businesses and leaders in a variety of industries. He has been into different speaking engagements such as Filex Australia, TaiSPO in Taiwan, the Annual IHRSA Convention, the IHRSA European Congress, the Fitness Leaders Summit, China Fit, Mindbody Bold, and the Vistage Executive Summit. Alongside HIT legend, Jim Flanagan, Luke Carlson runs The Real HIT Experience, a 2-Day Course on high intensity training and the proven business systems to take your personal training business to the next level – check it out HERE Once a year, Luke and the Discover Strength team host the Resistance Exercise Conference: The Science and Application of Strength Training for Health and Human Performance. This is my favourite weekend of the year and it’s a MUST ATTEND for HIT business owners and trainers. The conference provides incredible keynotes on exercise science and HIT business (like Dr Doug McGuff, Dr James Fisher and Luke Carlson), and life changing networking opportunities, which will retool and inspire you to take your personal training career to the next level and exceed your business goals – Register Here Listen to Luke Carlson’s other appearances on the podcast: Discover Strength CEO, Luke Carlson on How to Build a Successful HIT Business, Forced Reps vs Unassisted MMF and Minimalist Marathon Training What Luke Carlson has Learned about Exercise after Collecting a Ton of Data and Running Large Scale Experiments James Fisher and Luke Carlson – The Keys to Running a Successful Business, Optimizing Your Workouts for Strength and Mass Gains, and the Busy Person’s Guide to Working Out Luke Carlson on How to Run and Scale Your Fitness Business in the Smartest and Most Effective Ways Possible Luke Carlson – How To Generate More Revenue In Your High Intensity Training Business Luke Carlson – How To Delegate In Your High Intensity Strength Training Business Luke Carlson – How To Efficiently Utilise Your Exercise Machine Lines For Maximum Profit In this podcast, we discuss how to promote your business in colleges/universities, strategies on hiring and on-boarding, and Luke’s recent presentation at the Resistance Exercise Conference on how to attract and keep great personal trainers in your HIT business. Learn how to build a successful high intensity training business and join the HIT Business Membership For all of the show notes, links and resources - Click Here
Dr. Michelle Segar is a motivation scientist and the Director of Sport, Health, and Activity Research and Policy Center (SHARP) at the University of Michigan. Dr. Segar is also a former Resistance Exercise Conference speaker and author of No Sweat: How the Simple Science of Motivation Can Bring You A Lifetime of Fitness. Visit Dr. Segar at https://michellesegar.com/
In March 2019, Thom Tombs, Craig Hubert, myself, and many others attended the Resistance Exercise Conference (REC). REC provides a great opportunity to meet like-minded professionals in the strength training industry, learn about the latest exercise science, and take your personal training business to the next level. Following another unforgettable REC experience, Thom, Craig, and I, decided to do a roundtable podcast to talk about some of the highlights and give you a taste of what to expect at REC 2020 and beyond. Register for the Resistance Exercise Conference 2020 - Click Here Thom Tombs (thom [@] smarterexercise.org) has a Bachelor of Science degree in Computer Science, and is a former U.S. Marine and Senior IT Director for a fast-growing biotech company. Thom is the proud owner and operator of Smarter Exercise in Encinitas, CA. Craig Hubert (craig [@] gethit.ca) is a certified personal trainer since 1997 and a Licensed Kinesitherapist since 2002. He started seeing clients in small gyms and private studios before embarking on his own to run a successful in-home training business that would eventually offer in-home High Intensity Training. Craig is the founder of high intensity strength training studio, Get Hit in Quebec, Canada. This episode is brought to you by ARXFit.com, ARX are the most innovative, efficient and effective all-in-one exercise machines I have ever seen. I was really impressed with my ARX workout. The intensity and adaptive resistance were unlike anything I’ve ever experienced. I love how the machine enables you to increase the negative load to fatigue target muscles more quickly and I love how the workouts are effortlessly quantified. The software tracks maximum force output, rate of work, total amount of work done and more in front of you on-screen, allowing you to compete with your pervious performance, to give you and your clients real-time motivation. As well as being utilised by many HIT trainers to deliver highly effective and efficient workouts to their clients, ARX comes highly recommended by world-class trainers and brands including Bulletproof, Tony Robbins, and Ben Greenfield Fitness. To find out more about ARX and get $500 OFF install, please go to ARXFit.com and mention Corporate Warrior in the how did you hear about us field – ORDER HERE Join Thom and Craig in the HIT Business Membership and learn how to build a successful high intensity training business – Click Here For all of the show notes, links and resources - Click Here
I joined Mike Pullano (ARXFit Product and Fulfilment Manager) and Jim Keen (ARXFit Director of Fun), for a really engaging and entertaining roundtable discussion at the Resistance Exercise Conference 2019. In this episode, we discuss the state of the high intensity training industry, including how the fitness business landscape is changing, common themes in successful ARX businesses, the common mistakes people make in HIT business, and much, much more! Learn how to grow your high intensity training business and join the HIT Business Membership – Click Here Are you interested in ARX? To get $500 OFF install, please go to ARXFit.com and mention Corporate Warrior in the how did you hear about us field – Learn more HERE For all of the show notes, links and resources - Click Here
Owen Dockham is the CEO of Live Oak Strength and Co-Founder of EverStrongSF, 2 exercise studios that offer a rational, safe, and effective approach to exercise not found anywhere else in the eastern bay area. Having supervised over 10,000 one-on-one personal training sessions, with individuals ranging from ages 10 to 89, Owen has found that everyone has something positive to gain from their unique, evidence based approach to exercise. In this podcast, Owen and I discuss how both Live Oak Strength and EverStrongSF have grown and matured since our last podcast. We also cover: Systems to implement to cut costs and generate more profit in your business How to find excellent personal trainers How to overcome fears of raising prices ... and much, much more Join Owen and I at the Resistance Exercise Conference in March 22nd and 23rd 2019 - Register Here Grow your high intensity strength training business and get access to content on how to optimise your hiring process, how to transition to monthly memberships, and much more, in the HIT Business Membership - Join Here This episode is brought to you by ARXFit.com, ARX are the most innovative, efficient and effective all-in-one exercise machines I have ever seen. I was really impressed with my ARX workout. The intensity and adaptive resistance were unlike anything I’ve ever experienced. I love how the machine enables you to increase the negative load to fatigue target muscles more quickly and I love how the workouts are effortlessly quantified. The software tracks maximum force output, rate of work, total amount of work done and more in front of you on-screen, allowing you to compete with your pervious performance, to give you and your clients real-time motivation. As well as being utilised by many HIT trainers to deliver highly effective and efficient workouts to their clients, ARX comes highly recommended by world-class trainers and brands including Bulletproof, Tony Robbins, and Ben Greenfield Fitness. To find out more about ARX and get $500 OFF install, please go to ARXFit.com and mention Corporate Warrior in the how did you hear about us field – Learn more HERE For all of the show notes, links and resources - Click Here
Hannah Stael von Holstein (email - hannah [@] discoverstrength.com) is the Vice President of Sales for Discover Strength, a fast growing personal training business based in Minneapolis, Minnesota. Discover Strength’s four personal training facilities are among the highest volume/revenue training facilities in the United States. Hannah joins me in this episode to talk about my favourite event of the year, the Resistance Exercise Conference: The Science and Application of Strength Training for Health and Human Performance At the conference, you'll get the opportunity to: Learn from the top strength training experts, researchers and, business owners like Dr Doug McGuff, James Fisher PhD, Jeremy Loenneke PhD, and Luke Carlson. Network and connect with other exercise professionals from all over the world. Get inspired, rejuvenated, and focused on your strength training business. In this podcast, Hannah talks about what you can expect at this years conference. The keynotes sound tantalising! The conference will be held on the 22nd and 23rd March 2019 in Minneapolis, Minnesota, at The Graduate Hotel. If you would like to attend, please Register Here (please add “Corporate Warrior” to the “How did you hear about us” section). Join the HIT Business Membership and learn how to build a successful high intensity strength training business - Click HERE For all of the show notes, links and resources - Click HERE
Richard J. Wolff, RD, LDN (@myMEDFITNESS) has dedicated his life to helping people live well. He is an entrepreneur, writer and founder of MEDFITNESS, the company that created On Demand Strength Training ™. Richard earned a degree in nutritional science from the College of Health and Human Sciences at Northern Illinois University. He completed an internship in Medical Nutrition Therapy at Northwestern Memorial Hospital, Chicago, IL. Richard is a Registered Dietitian (RD) and Licensed Dietitian Nutritionist (LDN). He is an adjunct faculty in the graduate school at Northern Illinois University and serves on their Health and Wellness Advisory Board. Over the past 30 years, he has trained thousands of fitness professionals at major universities (University of Pennsylvania, San Francisco State University, University of California at Los Angeles) with his workshops and seminars. In recent years Richard has been a featured speaker at the nationally acclaimed Fight the Fat program in Deyersville, Iowa and the Resistance Exercise Conference in Minneapolis, Minnesota. Richards writing has been feature in award winning publications including Weightlifting USA, Nautilus Americas Fitness Magazine, Personal Fitness Professional, Club Industry Magazine, and the Daily Herald. He has worked as a consultant with the American Cancer Society, the Discovery Health Channel and Health Management Resources (HMR®). Contact Richard: Email - Richard @ MEDFitnessprogram . com MEDFITNESS YouTube Channel MEDFITNESS Facebook Page MEDFITNESS Google Plus Linkedin In this episode, we dig into topics related to how to grow and optimise your high intensity training business. Richard is a true professional, highly driven and will help inspire you to overcome the challenges in your business and enable you to adopt changes you may have been putting off for a while! We cover: Service pricing and packaging How to transition from an appointment-based business to group training How to help clients lose fat effectively ... and much more Would you like to learn how to add a highly-profitable nutrition service to your HIT business? Richard Wolff recorded a How-To for the Corporate Warrior Membership. Join the waiting list HERE Get 10% off High Intensity Training Courses and Certifications for you and your staff – click HERE For all of the show notes, links and resources - Click HERE
On the 9th and 10th March 2018, I attended the Resistance Exercise Conference in Minneapolis, Minnesota, US. I had one of the best weekends of my life. I had the opportunity to meet some of my personal heroes, podcast guests and listeners, learn from amazing minds and network with a great strength training community. I came away from the event feeling incredibly inspired and connected to a great group of individuals passionate about strength training and motivated to make the world a healthier place. If you are passionate about high intensity training, becoming a great personal trainer or want to start and/or grow your strength training business, this is the place to be. I will be looking to attend every single year. In this episode, I provide four short (~15-30min) interviews with some of the speakers at the conference. You will be hearing from Arthur Jones's former right hand man, Jim Flanagan (see Part 1 and Part 2), motivation scientist & author, Michelle Segar (No Sweat: How the Simple Science of Motivation Can Bring You a Lifetime of Fitness), Lower Back strengthening expert, Dr. Ted Dreisinger, and PhD candidate, Rob Morton (Understanding Skeletal Muscle Hypertrophy: Protein Metabolism and Resistance Training). Together, we cover: The importance of working 'on' the business rather than 'in' the business How to effectively sell exercise machines Arthur Jones's controversial final trade show appearance How decision fatigue affects exercise compliance How to get more people strength training How to sell high intensity training Removing lower back pain The most effective ways to strengthen the lower back Should you workout fasted? How much muscle hypertrophy is derived from resistance training vs protein How to keep hold of muscle when you're trying to lose fat ... and much more! This episode is brought to you by Hituni.com, providers of the best online courses in high intensity training that come highly recommended by Dr. Doug McGuff, Dr James Fisher and Luke Carlson. Course contributors include world-class exercise experts like Drew Baye, Ellington Darden and Skyler Tanner. If you want to become an excellent HIT Personal Trainer, create a great team of trainers, build a successful strength training business or just significantly improve your knowledge of high intensity training, use CW10 to get 10% off courses below: Master Personal Trainer Course - Order Here Personal Trainer Course - Order Here CPD HIT Course - Order Here Do-it-yourself Course - Order Here This episode is brought to you by the Corporate Warrior Membership, the best online resource to help you get optimal results from your high intensity training and/or start and grow your strength training business with exclusive high quality content, a best-in-class forum community, 1-on-1 coaching, exclusive savings on HIT products like courses, exercise equipment, workout gear, events and more. To learn more, please to go HERE FREE HIT workout progress sheet and 20 podcast transcripts with guests like Dr. Doug McGuff, Drew Baye, and Bill DeSimone – Click Here For all of the show notes, links and resources - Click Here
A certified personal trainer since 1997, and a Licensed Kinesitherapist since 2002, Craig started his career in the fitness industry after being mesmerised watching his own ACL surgery. He started seeing clients in small gyms and private studios before embarking on his own to run a successful in-home training business that would eventually offer in-home High Intensity Training. He finally opened his first studio in a 600 sq/ft office space in 2011, and now operates in his own 1400 sq/ft space in Quebec, Canada - Book Here Email Craig - craig@gethit [dot] ca This episode is a master class on how to start, deliver and grow a mobile in-home HIT business. A mobile HIT business can be a cost effective (low entry) and high-profit business. On it's own or with online coaching (distance training) it can become a great way to make a living and help people doing something you love. Also, if desired, it can become a great stepping stone to starting a strength training facility further down the line. In this episode, we cover: How to get started from scratch with no qualifications or personal training experience How to deliver and instruct an in-home HIT workout step-by-step The importance of centralising and finding a high-profit area Finding the right clientele How to market How to figure out pricing Scaling and online coaching How to transition to opening a HIT facility ... and much more Below is a blog post from Craig on how to start a mobile in-home HIT business. The blog post is very entertaining and useful. I've added my own notes with "[LN: ....]" Enter Craig Hubert The fitness industry is an interesting place, kind of one big contradiction. On one end, it represents the picture of what we all strive to be, vibrant, active, strong, agile, sporting a lean physique, with perfect blood markers from cholesterol to sugars. Yet on the other end, the industry is littered with bad information, dangerous training techniques, questionable diets, and looks more like one large, incredibly bad, infomercial. Below are my suggestions to get you started in the industry, as well as how to go about starting your own in-home HIT centered training business. Getting Started Most people getting involved in personal training think they’ll be doing 40+ sessions per week making $100/ session. The reality is, for most, getting to a solid income takes work - if you want the gold, ya gotta dig. Get certified. This is a no brainer. As most people will start in a big box gym, a certification is required. ACSM, NSCA, ACE are the more well known, but if HIT is your goal, HITUNI is a solid program - Use CW10 to get 10% off - LINK Immerse yourself! Read everything, In HIT, this includes the Nautilus bulletins, books by McGuff, Little, Darden, Westcott, to name a few. Read books from authors outside HIT, Poliquin, Pavel, Dan John for example. And attend seminars - lots of ‘em. The good ones will teach you things no university can. I heard there’s a pretty good one each year in Minnesota ... [LN: Craig is referring to the Resistance Exercise Conference, use CorporateWarrior10 to get 10% off - LINK ] You need to work with people, so to Globo Gym you go! The benefit to working in a large gym is not the pay, it generally sucks, but you get to work with a ton of people, with different shapes and sizes, interests and abilities. This is where you learn the craft. You’ll also be highly entertained by dumb shit.... Oh yes, stupidity is rampant in the big box gyms. Find a mentor. This is key IMO, find that person doing what you want to do and reach out - everybody is different, so do your homework and approach them in a courteous, respectful manner. In-Home Training A HIT centered In-home business fit together like OJ’s glove (wait, no... they actually fit... ) so maybe more like Taylor Swift and Kanye West (wait...nope) any ways, it works. [LN: I'm British and don't understand this reference ... ] Define your market. Who will be your primary client? Seniors, Executives, Housewives? (it doesn’t mean you can’t train all walks of life, but in my experience, referrals are key, and like refer like). Once defined then... Tailor your message - HIT has plenty of benefits, but not everybody cares about the same things. A retired senior might not care that a sessions is 20-30 minutes, as time may not be an issue. However the emphasis on safety may resonate to there failing ears (me being funny, not offensive). Pick your area to work based on your target market, and do not leave it. In-home training does not work well if you’re spending all of your time driving out of your way from one client to the next. Schedule for traffic and road condition issues. Have to cross train tracks to get to aclient? Leave yourself some extra time to accommodate a possible wait for passing trains. Nothing will stress you out more than falling behind early in your day, causing you to be late for most clients. Add about 15-20% over the standard price for a training session in a gym. This is a soft number, as your experience as well as your model will influence your price points. Other Considerations Get your house in order first - Try to start debt free, there is nothing worse than making business decisions based on short term personal financial needs that will negatively impact the long term vision of your business. This can be as simple as setting your pricing too low to make the quick buck now, but makes raising your rates much harder in the future (people get very accustomed to a low price, and tend to be very resistant to increases.) Bootstrap - It’s easy to think that borrowing money will help you out, but please try to avoid both banks and private lenders. I know lots of people borrow successfully, I just feel that when it’s all on you, you’ll think smarter, and be way more creative. It’s easy to throw money at problems, being creative to find work arounds is what creates lasting businesses. [LN: this is huge and important to underscore. Low budgets force you to do the hard thinking and pick the RIGHT things to do with the highest impact]. Keep distractions to a minimum - It is way easier to think big, doing the things necessary to grow a large business (if that’s the goal) when you don’t have a family or a serious relationship that can potentially draw your attention away from the big picture - it’s a harsh statement, but something I’ve experienced first hand. My decisions don’t just affect me, they can have lasting consequences on my family, as such, I second guess more, and riskier plays that had large potential upsides tend to get shelved. I’m not saying that it can’t be done, just that the emotional strain is much harder. In-Home Training can be very lucrative, at $50/ 30 minute session price tag, doing a reasonable 40 sessions per week (amounts to 20 hours of actual work) brings in $2000/week. Which is good money in many areas of the world. Keeping in mind that your price reflects the market you’re in - NYC would most likely be closer to $100 or more per session. Treat you In-Home business like you would any other, with professionalism and integrity, and the sky's the limit. This episode is brought to you by Hituni.com, providers of the best online courses in high intensity training that come highly recommended by Dr. Doug McGuff, Dr James Fisher and Luke Carlson. Course contributors include world-class exercise experts like Drew Baye, Ellington Darden and Skyler Tanner. If you want to become an excellent HIT Personal Trainer, create a great team of trainers or build a successful fitness business, I highly recommend you use CW10 to get 10% off a PT Course – HERE This episode is also brought to you by Health IQ: A life insurance company that helps health conscious people like runners, cyclists, weight lifters, HIT participants and more, get a lower rate on their life insurance. Go to healthiq.com/cwarrior to support the show and see if you qualify. If you take care of yourself: do smart strength training, eat well, and you’re life insurance company doesn’t seem like they care, there’s an answer for you: Health IQ actually gives savings to people who take care of themselves. About 56% of Health IQ customers save between 4-33% on their life insurance. Health IQ customers can save up to a third because physically active people have a 56% lower risk of heart disease, 20% lower risk of cancer and a 58% lower risk of diabetes compared to people who are inactive, but your life insurance company probably just doesn’t care, you care, and there are companies out there that care. To see if you qualify, get your free quote today at healthiq.com/cwarrior or mention the promo code CWarrior when you talk to a health IQ agent. FREE HIT workout progress sheet and 20 podcast transcripts with guests like Dr. Doug McGuff, Drew Baye, and Bill DeSimone – Click Here For all of the show notes, links and resources - Click Here
Mark Asanovich, MA, CSCS, HFI, is one of the American professional football world's most experienced strength and conditioning coaches employing high-intensity training, spending years with the Minnesota Vikings, the Tampa Bay Buccaneers, the Baltimore Ravens, and the Jacksonville Jaguars, where he has trained numerous NFL athletes, Pro-Bowlers, and Hall-of-Famers such as Derrick Brooks, Cris Carter, Randall McDaniel, John Randle, and Warren Sapp, – just a small selection of the many, many high-level athletes Mark has trained! Mark has also coached and trained at the high school and collegiate levels, and he has spoken all over the world in numerous events such as the Resistance Exercise Conference and American Football Coaches Association National Convention, and he is also a contributing author to the books Death in the Locker Room II: Drugs and Sports ( Amazon US / Amazon UK ) and The New High Intensity Strength Training ( Amazon US / Amazon UK ). Today, Mark remains an active researcher, speaker, and co-author in evidence-based strategies for proactively mitigating the severity and frequency of cervical spine injury and traumatic brain injury through head and neck strengthening. Contact Mark: Coach A Pro Training (Mark Asanovich's Official Website) Mark Asanovich on Linkedin In this episode, we cover: How Mark uses HIT to train Professional NFL Athletes Mark's take on variation, volume, and his specific strength training routines The critical importance of training your neck, and how most people are either doing it wrong or not doing it at all … and much more! This episode is brought to you by ARXFit.com, ARX are the most innovative, efficient and effective all-in-one exercise machines I have ever seen. I was really impressed with my ARX workout. The intensity and adaptive resistance were unlike anything I’ve ever experienced. I love how the machine enables you to increase the negative load to fatigue target muscles more quickly and I love how the workouts are effortlessly quantified. The software tracks maximum force output, rate of work, total amount of work done and more in front of you on-screen, allowing you to compete with your pervious performance, to give you and your clients real-time motivation. As well as being utilised by many HIT trainers to deliver highly effective and efficient workouts to their clients, ARX comes highly recommended by world-class trainers and brands including Bulletproof, Tony Robbins, and Ben Greenfield Fitness. To find out more about ARX and get $1,000 OFF software licensing fees, please go to ARXfit.com and mention Corporate Warrior in the how did you hear about us field. This episode is brought to you by the Resistance Exercise Conference - The science and application of strength training for health and human performance. Would you like to: Learn from the top strength training researchers? Network and connect with other exercise professionals from all over the world? Join a welcome reception on Friday night to build relationships with other strength training professionals? Experience an early morning workout from an expert trainer to kick start your Saturday? And get inspired, rejuvenated and focused on your strength training business? I certainly do and that is why I am attending and interviewing all of the speakers at the event. The resistance exercise conference will be held on the 9th and 10th of March 2018 in Minneapolis, Minnesota at The Commons Hotel. To get 10% off your entry fee, head on over to ResistanceExerciseConference.com, click the registration button and enter corporatewarrior10 in the promo code field in PayPal. I’m very excited about this and have wanted to attend for years. Sign up now at ResistanceExerciseConference.com, get 10% off with promo code corporatewarrior10 and I look forward to meeting you in person! Subscribe to my emails to get a FREE HIT workout progress sheet and eBook with 6 podcast transcripts with guests like Dr. Doug McGuff, Drew Baye, and Skyler Tanner – Click here For all of the show notes, links and resources - Click Here
James Fisher is one of the world’s top experts in strength and conditioning, and sport psychology. Besides being an accomplished academic researcher, he has also been a fitness professional, strength and conditioning coach, and the GB wheelchair basketball coach at the London 2012 games. He completed his BSc (Hons) Sport Science from University of Chester, his MSc Exercise Physiology from Manchester Metropolitan University, his PG Cert in Learning and Teaching in Higher Education from Southampton Solent University, and he holds a number of industry-based qualifications, notably the IFBB weight training prescription specialist, Head and Neck training specialist, and the Certificate in Applied Functional Sciences. His research has been presented across 4 continents, and this year he will be speaking at the Resistance Exercise Conference in Minnesota, USA in April of 2017 for the 5th straight year. Luke Carlson is the founder and CEO of Discover Strength based in Minneapolis, Minnesota. Besides speaking around the world on the topics of evidence-based exercise and the fundamentals of building successful businesses, he has also co-authored two books and multiple scientific journal articles on the topics of resistance exercise. Luke is an American College of Sports Medicine Certified Exercise Physiologist, Cancer Exercise Specialist and has a BS and MS in Kinesiology from the University of Minnesota. He has been a featured speaker at Filex Australia, TaiSPO in Taiwan, the Annual IHRSA Convention, the IHRSA European Congress, the Fitness Leaders Summit, Mindbody Bold, the Vistage Executive Summit, ChinaFit, and is a faculty member for the IHRSA Institute for Health Club Executives. Contact James Fisher: James Fisher at Southampton Solent University James Fisher at ResearchGate Contact Luke Carlson: Luke Carlson at Discover Strength In this episode, we cover: The fundamentals and principles of running a successful business (plus some very useful tips) Optimizing for hypertrophy, the best time to train, and protein intake timing The busy person's guide to building muscle, gaining strength, and becoming healthier How to tweak, refine, and make your home workouts more effective Answers to your questions on training, health, nutrition, zero-carb diets, and more! This episode is brought to you by Hituni.com, providers of the best online courses in high intensity training that come highly recommended by Dr. Doug McGuff and Discover Strength CEO, Luke Carlson. Course contributors include world class exercise experts like Drew Baye, Ellington Darden and Skyler Tanner. There are courses for both trainers and trainees. So even if you’re not a trainer but someone who practices HIT, this course can help you figure out how to improve your progress and get best results. Check out Hituni.com, add the course you want to your shopping cart and enter the coupon code ‘CW10’ to get 10% off your purchase!