Podcasts about influencer entrepreneurs

Unlock the secrets to making your small business shine with a unique value proposition (UVP) that's impossible to ignore. Imagine transforming your business from just another voice in the crowd to an industry leader by understanding who you serve and why. This episode of the Influencer Entrepreneurs Podcast is your guide to crafting a UVP that not only identifies the unique aspects of your products or services but also highlights how they benefit your audience. Discover how moving beyond mere page views to a strategic approach can help you establish yourself as an expert in your niche, leading to consistent engagement with your offerings.Join me as I break down the key components of building an effective UVP, from understanding your target audience's needs to clearly defining the problem your business solves. Learn how to illustrate the transformation you offer and differentiate yourself from the competition. I'll share invaluable insights on using supporting data and testimonials to strengthen your UVP, and you'll come away with a clear, concise statement that resonates with real customer feedback. Featuring my own UVP example from Influencer Entrepreneurs, this episode is packed with actionable advice designed to help female business owners stop trading time for money through tailored education and support.Read more HEREGrab your Strategic Growth PlanSupport the show

Learn expert tips from Jillian Leslie on how to grow your mailing list using effective freebies in order to grow your list and engagement.Read more HEREGrab the Strategic Growth PlanBe sure to become an Influencer Entrepreneurs+ member to listen in on exclusive content!Support the show

Marley Jaxx Helping influencer entrepreneurs get leads and brand fame with DISRUPTIVE CONTENT click here to see all of Marley Jaxx awesomeness▶ MarleyJaxx.com Click here to see James's FREE offer  

Get ready to be enchanted! In today's soul-stirring episode, I'm delighted to converse with the magical Jenny Melrose.   Once a dedicated reading specialist, Jenny chose to "retire" from her teaching career when her blogging income far exceeded her salary. She is a content strategist that helps entrepreneurs better understand their messaging and unique position in the online space.    Now, she's combining her passion for teaching with her extensive experience of creating strategic content for online business owners via JennyMelrose.com and her podcast, Influencer Entrepreneurs with Jenny Melrose as well as her first book Influencer Entrepreneurs: The 4-Step Framework to Building Your Audience, Growing Your Business, and Making More Money Online. Jenny and I dish on:    - The fundamentals of growing an online business  - Connecting with your ideal clients online  - Speaking your story through photos  - The very first step in your writing journey   - Tips on recreating your old content   Purchase your copy of Love Based Feminine Marketing: The Art of Growing a 6-Figure Business Without Hustle, Grind, or Force, (https://tinyurl.com/ydmzb6qz) TODAY!!!   Subscribe now so you'll never miss an episode and leave us a review. It really helps us know which content is most important to you.   Join our Feminine Business Magic Facebook Group (https://tinyurl.com/ygdkw7ce)  with your host, Julie Foucht. This is a community of women dedicated to connecting, supporting, and celebrating each other in growing businesses that honor their Divine Feminine while filling their bank accounts abundantly.   Resources mentioned:   Purchase Love-Based Feminine Marketing (https://tinyurl.com/ydmzb6qz)    https://jennymelrose.com/book   Instagram @jenny_melrose  **Contact Jenny Melrose via Instagram or https://jennymelrose.com/**   **Connect with Julie Foucht via Facebook (https://tinyurl.com/yeb82uuj) or email at https://juliefoucht.com/**  

Blogging | Content Marketing | Brand Sponsorships | UGC | Content Creators | Selling a Blog | Boundaries This episode is JAM-PACKED with golden nuggets of info, including what it's like to sell a blog (which we thought was pretty fucking cool lol). Jenny shines the light on not only the power of blogging & content creation but also on the opportunities available for entrepreneurs to start making money by partnering with brands. She gives so many tips & perspective shifts, along with being SUPER transparent about pricing and where to start with it when first starting out, which we LOVED. This episode is a juicy one, we hope you enjoy it! Overview of the Episode: ➡️ Jenny's journey from teacher to full-time blogger & coach ➡️ Pivoting from blogging as a hobby, to turning it into an actual business  ➡️ What it's like to actually SELL a blog ➡️ Getting sponsorships even from a small audience ➡️ The importance of finding & using YOUR VOICE in your content ➡️ What brands look for when searching for creators for sponsorships  ➡️ UGC (User-generated content) examples ➡️ Establishing boundaries with brands ➡️ ACTUAL EXAMPLES for pricing sponsorships ➡️ Pivoting from gifted collabs to paid sponsorships  ➡️ Is blogging dead? ➡️ How you can use SEO to leverage paid sponsorships AND find gaps in the market for organic traffic  ➡️ Common mistakes that bloggers make that hold them back from the success they want   Links & Resources Mentioned: 3 Secrets Brands are NOT Telling You About Sponsorships FREE Training Jenny's Book: Influencer Entrepreneur How to Setup Google Search Console FREE Meditation pack Buy us a coffee/support the podcast Book a Strategy Session with Shay & Mariah About Jenny Melrose: Jenny is a former reading specialist who “retired” from her teaching career when her blogging income far exceeded her salary. Through hard work and dedication, her lifestyle blog, The Melrose Family, became regularly sought out by nationally recognized brands such as Neutrogena, Smuckers, Glad, Costco, Stanley Steamer, Sara Lee, and many more. She is a content strategist that helps entrepreneurs better understand their messaging and unique position in the online space.  Now, she's combining her passion for teaching with her extensive experience of creating strategic content for online business owners via JennyMelrose.com and her podcast, Influencer Entrepreneurs with Jenny Melrose as well as her first book Influencer Entrepreneurs: The 4-Step Framework to Building Your Audience, Growing Your Business, and Making More Money Online.   Website: https://jennymelrose.com Instagram: https://www.instagram.com/jenny_melrose/ Connect with the Podcast: Curiouslyguided.com Instagram.com/curiouslygiuided CONNECT WITH THE HOSTS SHAY + MARIAH: Websites: saleswithshay.com & mariahmagazine.com Instagram: @saleswithshay & @mariahmagazineco

I've said it before, and I'll continue to drive it home: you cannot rely on social media to promote your business! In this week's episode, I'm speaking with Jenny Melrose about how why it's important that you utilize email marketing and other platforms such as a podcast, YouTube channel, and your own website to market your business. We also discuss influencers, TikTok, and Instagram.What you can expect from this episode:Why you can't rely on social media for marketing your businessHow to get the most out of email marketingMonetizing your blog (with ad networks and sponsorships)Social media influencers: Are they oversharing?About Jenny Melrose:Jenny is a former reading specialist who “retired” from her teaching career when her blogging income far exceeded her salary. Through hard work and dedication, her lifestyle blog, The Melrose Family, became regularly sought out by nationally recognized brands such as Neutrogena, Smuckers, Glad, Costco, Stanley Steamer, Sara Lee, and many more. She is a content strategist who helps entrepreneurs better understand their messaging and unique position in the online space. Now, she's combining her passion for teaching with her extensive experience of creating strategic content for online business owners via JennyMelrose.com and her podcast, Influencer Entrepreneurs with Jenny Melrose as well as her first book Influencer Entrepreneurs: The 4-Step Framework to Building Your Audience, Growing Your Business, and Making More Money Online. Relevant Links:JennyMelrose.comThe Influencer Entrepreneurs PodcastThe 4-Step Framework for Building Your Audience, Growing Your Business, and Making Money OnlineJenny's Instagram @jenny_melroseWatch the short YouTube clipFor the full show notes and transcript, visit https://www.socialslowdown.com/influencers-email-marketing-with-jenny-melrose/Support the show

Jenny is a former reading specialist who “retired” from her teaching career when her blogging income far exceeded her salary. Through hard work and dedication, her lifestyle blog, The Melrose Family, became regularly sought out by nationally recognized brands such as Neutrogena, Smuckers, Glad, Costco, Stanley Steamer, Sara Lee, and many more. She is a content strategist that helps entrepreneurs better understand their messaging and unique position in the online space. Now, she's combining her passion for teaching with her extensive experience of creating strategic content for online business owners via JennyMelrose.com and her podcast, Influencer Entrepreneurs with Jenny Melrose as well as her first book Influencer Entrepreneurs: The 4-Step Framework to Building Your Audience, Growing Your Business, and Making More Money Online.Website:https://jennymelrose.comSocial Media Links:https://www.instagram.com/jenny_melrose/Scaling for Growth Guide (free) https://jennymelrose.com/scaling-for-growthConvert more clients and make money in your sleep with the ultimate email marketing starter kit - www.girlmeansbusiness.com/emailkit

One of the more lucrative ways to sustain a career as a content creator or influencer is working with brands, and while there are countless brands out there looking for creators to work with, we often have a hard-time finding the right ones, making strong connections with them, and getting them to dish out payment for our services. So, how can you attract your dream brands, get them to hire you, and get them to stick around? Today, we're here with Jenny Melrose, a business coach, content strategist and podcast creating content strategies for you to scale your business. She's also the author of “Influencer Entrepreneurs”, a book the shares Jenny's four-step framework for building your audience, growing your business, and making money online. Today, we're diving into how to find your dream brands, what methods you can use to connect with them, how to get more inbound requests, and how to build those long-lasting connections to keep your brand partners hiring you long-term.

Many bloggers start their blogs as a hobby and often need to go back and understand what is positioning in business and how can they find theirs. Today we're going break it down for you so that you can confidently find yours.If you haven't listened to episode 312 we talked about the Business of Blogging.I told you my story of where everything has come from, why I talk about what I talk about all the time on this podcast, which is making you as bloggers, think of yourselves as business owners because that is exactly what you are.And when you start treating yourself that way, that's when you start to scale.You start to be able to see more income coming in, and you're able to do more in your business for others because of that.Last week we talked about making sure that if you haven't already downloaded the workbook that goes along with my book Influencer Entrepreneurs that you make sure you do so.Today we are going to work through the first piece of the pack framework from book, which is the four step process for building your audience, growing your business, and making money online.Read more HERE.

It might not seem like pitching for sponsorship (for a podcast or blog) is similar to pitching to be a guest on a podcast, but that's precisely what this episode is about. Alongside my guest, Jenny Melrose, we talk through our different (but similar) approaches to pitching. Jenny's specialty is helping bloggers pitch for sponsorships, while mine is pitching business owners to be guests on podcasts. We chat about what's similar and what's different about the work we do, and we also talk about our experiences in blogging and podcast hosting. Jenny Melrose helps bloggers, influencers, and entrepreneurs build their businesses and make money online in a number of ways. She's the host of the Influencer Entrepreneurs podcast and the author of Influencer Entrepreneurs: The 4-Step Framework to Building Your Audience, Growing Your Business, and Making More Money Online. There's a lot of crossover in the work that we do. But whether you're pitching to be a podcast guest or pitching for sponsorship, they both involve at least two things - knowing your audience and laying the groundwork for a mutually beneficial business relationship. Topics covered include: How Jenny transitioned from blogging to helping bloggers and influencers learn how to scale their business Why Jenny encourages her clients to add a podcast to the channels they already manage, in order to attract sponsors Mistakes that she has seen some Business to Business podcasters make when it comes to ads and sponsorships How pitching for sponsorship is similar to pitching for podcast appearances - it's all about finding a perfect fit for the audience you're wanting to help How podcast guesting has impacted Jenny's business, and how they manage it internally Full show notes and resources: https://thepodwizegroup.com/pitching-for-sponsorships

Welcome Back to Selling with Charm, This week, Reena sits down with Jenny Melrose, a former teacher now Business Coach, Content Strategist, Podcast Host, and Author. Reena has followed Jenny's career for years and appreciates many of her winning sales strategies. Jenny shares some of those strategies, from prospecting to customer relationships, plus what it takes to be an entrepreneur. Check it out! ••• A little about Jenny: Jenny is a former reading specialist who “retired” from her teaching career when her blogging income far exceeded her salary. Through hard work and dedication, her lifestyle blog, The Melrose Family, became regularly sought out by nationally recognized brands such as Neutrogena, Smuckers, Glad, Costco, Stanley Steamer, Sara Lee, and many more. She is a content strategist that helps entrepreneurs better understand their messaging and unique position in the online space. Now, she's combining her passion for teaching with her extensive experience of creating strategic content for online business owners via JennyMelrose.com and her podcast, Influencer Entrepreneurs with Jenny Melrose, as well as her first book, Influencer Entrepreneurs: The 4Step Framework to Building Your Audience, Growing Your Business, and Making More Money Online.  Jenny's Contact Info: Website: https://jennymelrose.com/ (Here) Social: https://www.instagram.com/jenny_melrose/ (Instagram) • https://www.facebook.com/jennymelrose1/ (Facebook) Podcast: https://jennymelrose.com/podcast/ (Here) Book: https://www.amazon.com/Influencer-Entrepreneurs-Framework-Building-Audience/dp/1087871794 (Here) ••• #podcast #sellingwithcharm #selling #sales #salestips #salescoaching #coldcalling #mindset #reenaphilpot #reenaphilpotsalescoaching #salesteam #salesmanager #salesrep #b2b #b2c #customerservice #businesscoach #businesstips #goals #salesgoals #salescareer #business #jennymelrose #content #coach #build #onlinebusinesses #growaudience #makemoneyonline #salesdoneright ••• https://www.instagram.com/reena.philpot.sales.coaching/ (@reena.philpot.sales.coaching) More Info: https://reenaphilpot.com/ (ReenaPhilpot.com) Community Info: https://reena-philpot.mykajabi.com/ (https://reena-philpot.mykajabi.com/) Questions, please reach out: Reena@ReenaPhilpot.com

This Week on the Live Your Light Show:  Our guest this week is Jenny Melrose. Jenny is a former reading specialist who “retired” from her teaching career when her blogging income far exceeded her salary. Through hard work and dedication, her lifestyle blog, The Melrose Family, became regularly sought out by nationally recognized brands such as Neutrogena, Smuckers, Glad, Costco, Stanley Steamer, Sara Lee, and many more. She is a content strategist that helps entrepreneurs better understand their messaging and unique position in the online space. Now, she's combining her passion for teaching with her extensive experience of creating strategic content for online business owners via JennyMelrose.com and her podcast, Influencer Entrepreneurs with Jenny Melrose as well as her first book Influencer Entrepreneurs: The 4-Step Framework to Building Your Audience, Growing Your Business, and Making More Money Online.   In This Conversation, We Cover:  1:42 Her story of becoming a full-time influencer  4:06 Standing out from the crowd and finding your audience  8:04 Tips on increasing engagement and building influence  11:59 How to start a passive income and brand partnerships  15:00 The best strategies when reaching out to brands  18:15 Why she decided to write her book    Resources: Get her free IG guide: HERE Check out her book: HERE   Stay Up To Date: Ready to energetically align your business and life? Click here to book your free 15 min session with Emily to get a brief energetic analysis of your business to unlock current blocks in your life & start receiving the flow of abundance in your biz!  Follow @itsemilythomas and @liveyourlightpodcast on Instagram Subscribe to receive light letters & promos to events and courses from Emily HERE Visit EmilykThomas.com for more programs and free resource library Click HERE To Join the Entrepreneurs of Impact FB group to collaborate and network with visionaries like yourself

Today I'm joined by Jenny Melrose to talk about attracting new customers with blog content. Blogging may not be talked about as much lately, but it's still a hugely impactful piece of your business. Jenny shares how she creates content that helps her audience and drives them to sign up for her email list. We also talk about using your website to sell products or services and the strategic way she points people to her opt-ins from her blog and website. Topics Discussed: Why blogging is impactful for businesses Using blog content to attract new customers The things that go into content creation The number one mistake people make when creating blog content The best way to create a website to sell products or services Resources Discussed: Ubersuggest Connect with Jenny: Jenny is a former reading specialist who “retired” from her teaching career when her blogging income far exceeded her salary. Through hard work and dedication, her lifestyle blog, The Melrose Family, became regularly sought out by nationally recognized brands such as Neutrogena, Smuckers, Glad, Costco, Stanley Steamer, Sara Lee, and many more. She is a content strategist that helps entrepreneurs better understand their messaging and unique position in the online space. Now, she's combining her passion for teaching with her extensive experience of creating strategic content for online business owners via JennyMelrose.com and her podcast, Influencer Entrepreneurs with Jenny Melrose as well as her first book Influencer Entrepreneurs: The 4-Step Framework to Building Your Audience, Growing Your Business, and Making More Money Online. Website Instagram The Influencer Entrepreneurs Podcast Growing an Email List Guide

Jenny Melrose is a former inner-city school teacher turned lifestyle blogger, creating great quick and easy recipes and projects for busy parents. Diving into her new blog, The Melrose Family, allowed Jenny to have an identity of her own. She quickly realized she could earn an income and replace her teaching salary. Four years later, she sold her site for six figures and created her coaching business to teach people how to market their business online and understand that they hold influence. Meet Jenny Melrose Jenny is a former reading specialist who “retired” from her teaching career when her blogging income exceeded her salary. Through hard work and dedication, her lifestyle blog, The Melrose Family, became regularly sought out by nationally recognized brands such as Neutrogena, Smuckers, Glad, Costco, Stanley Steamer, Sara Lee, and many more. In addition, she is a content strategist that helps entrepreneurs better understand their messaging and unique position in the online space. Now, she's combining her passion for teaching with her extensive experience of creating strategic content for online business owners via JennyMelrose.com and her podcast, Influencer Entrepreneurs with Jenny Melrose, as well as her first book, Influencer Entrepreneurs: The 4-Step Framework to Building Your Audience, Growing Your Business, and Making More Money Online. Listen in to find out why you should create your own product and how to grow your social media marketing. In addition, you'll learn: The importance of an email marketing list Basics of market research The importance of problem-solving as a business owner How to promote your products as an influencer For more information, visit the show notes at https://amandaabella.com/promoting-your-products-as-an-influencer-entrepreneur

Teacher turned blogger shares the ways that her hobby as a new mom scaled into a full time business helping other female entrepreneurs grow and scale their online businesses organically. She shares her knowledge on blogging and why it's still relevant to your online business. Listen in to hear how you can make money from your website and online platforms through brand sponsorships no matter the size of your audience. Her best advice? Know your value and charge for it. Three Things You Will Learn This Episode  How Jenny was able to replace her teacher's salary, and retire her husband through her online blogging business Ways to make money using your website and your influence on your platforms. How to initiate brand sponsorships and present your best package, and negotiate on your deliverables Timestamps  [01:53] I started a lifestyle site called the Melrose Family [02:43] I felt like I lost myself as a new mother and needed something that was my own. [03:15] You can make a ton of money doing it, and can retire from teaching. The sky is the limit. [04:00] I figured out how to grow my traffic and at the same time, grow my audience. [4:14] I was able to retire from teaching back in 2015. [4:55] I was able to retire my husband and ended up selling that in 2019 for six figures. [6:04] Imposter syndrome held me up for years. [7:43] I work with female entrepreneurs looking to better understand how to grow and scale their businesses online. [8:28] How do I work with brands on sponsorships? [9:37] Where is blogging in 2021? [10:52] It really comes down to SEO. [11:36] Keyword research and knowing what people are searching for is first [14:26] Does everyone need a blog? [15:20] You said there's a few ways to make money using your website [15:36] Working with brands on sponsored content [16:26] You're charging for time and exposure [17:41] You're giving them value, charge for it. [18:06] I'm all about the creator economy [19:06] Their the people working on influencer campaigns [20:08] Is there a magic formula on how to write a pitch? [20:58] I talk a lot about pricing, I do have my own podcast Influencer Entrepreneurs [21:28] You send a media kit and a proposal. [22:07] If they come back within 24 hours and say sure; you're too cheap. [22:31] I think so many people undervalue themselves. [23:15] Reach out to brands you are already using. [24:14] Is there too small an audience to start? [24:26] Microinfluencers do better sometimes than big influencers that have millions of followers   Links Get on the AMPire Collective Waitlist HERE Try Kartra out HERE Connect with Jenny Melrose: Instagram | Website Connect with Dana Bowling: Instagram | Website

The key to building a business online these days is authenticity. People want to know who you are before they listen to what you have to say. In this episode of the podcast, we will dive deep into how to level up your business by unlocking your audacity and authenticity.My guest, Erin King, is a best-selling author, a 3-time entrepreneur, a podcaster, and a speaker. She is also the owner and founder of Socialite Media, a social media agency. Grab my Free workbook for Influencer Entrepreneurs.Read more HERE.

Exercise habits are important in general, but the other areas of life that they can positively contribute to make them even more critical! Just because you were a college athlete, it doesn't mean that having exercise as part of your regular routine will be a lifelong simple thing to do. If you lose incorporating movement into your daily life, it is possible to get it back! Having healthy exercise habits isn't a use it or lose it kind of thing. Life happens, and our wellness goes up and down. Today's guest, Jenny Melrose, shares how she went from college athlete to exercising only when she had time. But has now worked to make movement as part of her daily habit! Jenny is a former reading specialist who “retired” from her teaching career when her blogging income far exceeded her salary. Through hard work and dedication, her lifestyle blog, The Melrose Family, became regularly sought out by nationally recognized brands such as Neutrogena, Smuckers, Glad, Costco, Stanley Steamer, Sara Lee, and many more. She is a content strategist that helps entrepreneurs better understand their messaging and unique position in the online space.  Now, she's combining her passion for teaching with her extensive experience of creating strategic content for online business owners via JennyMelrose.com and her podcast, Influencer Entrepreneurs with Jenny Melrose as well as her first book Influencer Entrepreneurs: The 4-Step Framework to Building Your Audience, Growing Your Business, and Making More Money Online. If you're feeling stuck and need some support to jumpstart your business, make sure to download Jenny's free guide! The Fluctuations of Exercise Routines Your routines for movement can change over your life. Jenny was a multi sport high school athlete and went on to play 2 sports in college. This gave her a routine to count on and made exercise easy. However after college, that structured routine went away and exercise was harder to keep up with. So just because you excelled at one point in your life, that doesn't mean it's set forever. Throughout the years your routine can be a roller coaster of ups and downs. If you are a routine oriented person, it makes getting a regular system hard. So finding something to help get that routine back is important. For Jenny it was deciding to train for a marathon. She had structure again, which made her bring regular exercise back into her life. After she had kids, it became hard again and it wasn't until she found an exercise program that she connected with that she was able to regularly exercise again. Lack of Exercise and How We Feel Moving our body is a very important part of overall wellness. When we don't move our body, we are not able to feel our best. This is especially true when we go through times of stress, which happens with all of us. As life happens and stress builds, we start to feel things like anxiety and even deperession. If we step back and listen to our bodies, they are pretty good at letting us know that we need something to help. When I feel things like: My chest tightenMy stomach being uneasyMy breath getting rapid All these things let me know that I need to get out and get moving. Benefits of Exercise Habits There are so many benefits to exercise, many have nothing to do with how you look! Here are some that both Jenny and I have felt first hand: Overall feeling betterLower frustration levelsGrounds you overallHelps you feel centered and focus on the tasks you need to doGive endorphins which help in life and businessContributes to overall happinessDecision making are better, they don't come a place of emotion Physical changes can also be seen. While these should not be the focus, they can help motivate you. Jenny had plenty of muscle memory from her past, so the first thing she started seeing was definition in her shoulders. I personally don't change much in size,

Have you ever wondered how to turn what you love into a business? Jenny Melrose shares her journey from teacher to influencer and how she teaches others to grow their businesses.   Jenny is a former reading specialist who “retired” from her teaching career when her blogging income far exceeded her salary. Through hard work and dedication, her lifestyle blog, The Melrose Family, became regularly sought out by nationally recognized brands such as Neutrogena, Smuckers, Glad, Costco, Stanley Steamer, Sara Lee and many more. She sold The Melrose Family in 2019 in order to focus on teaching the strategies that propelled her online presence forward. She is a content strategist that helps entrepreneurs better understand their messaging and unique position in the online space by helping them lean into her greatness. Now, she’s combining her passion for teaching with her extensive experience of creating strategic content for online business owners via JennyMelrose.com. Her podcast, Influencer Entrepreneurs as well as her first book Influencer Entrepreneurs: The 4-Step Framework for Building Your Audience, Growing Your Business, and Making Money Online are widely successful among female entrepreneurs.   More About Jenny: Podcast: Influencer Entrepreneur Podcast Book:  Influencer Entrepreneurs: The 4-Step Framework for Building Your Audience, Growing Your Business, and Making Money Online Website: https://jennymelrose.com/  Instagram: @jenny_melrose      Come join us in my free Facebook Group Ignite Hustle Squad: Click here to join >> https://www.facebook.com/groups/ignitersquad/

Jenny is a former reading specialist who “retired” from her teaching career when her blogging income far exceeded her salary. Through hard work and dedication, her lifestyle blog, The Melrose Family, became regularly sought out by nationally recognized brands such as Neutrogena, Smuckers, Glad, Costco, Stanley Steamer, Sara Lee, and many more. She is a content strategist that helps entrepreneurs better understand their messaging and unique position in the online space. Now, she’s combining her passion for teaching with her extensive experience of creating strategic content for online business owners via JennyMelrose.com and her podcast, Influencer Entrepreneurs with Jenny Melrose as well as her first book Influencer Entrepreneurs: The 4-Step Framework to Building Your Audience, Growing Your Business, and Making More Money Online. ✨ Connect with Jenny

Have you been looking for a way to use Instagram to sell your services? I brought on Jenny Melrose to share all of her expertise on how we can use Instagram, and specifically Instagram Stories to become seen as an expert and gain more clients!    Jenny Melrose is a former reading specialist who “retired” from her teaching career when her blogging income far exceeded her salary. Through hard work and dedication, her lifestyle blog, The Melrose Family, became regularly sought out by nationally recognized brands such as Neutrogena, Smuckers, Glad, Costco, Stanley Steamer, Sara Lee, and many more. She is a content strategist that helps entrepreneurs better understand their messaging and unique position in the online space. Now, she’s combining her passion for teaching with her extensive experience of creating strategic content for online business owners via JennyMelrose.com and her podcast, Influencer Entrepreneurs with Jenny Melrose as well as her first book Influencer Entrepreneurs: The 4-Step Framework to Building Your Audience, Growing Your Business, and Making More Money Online.   In this episode, you will learn:  Jenny's story on how she went from classroom teacher to business owner and author How to find your passion with your business How to share about your business on IG stories What is considered oversharing on IG Setting up boundaries for social media   Connect with Jenny:  Website: www.jennymelrose.com IG: @jenny_melrose https://www.facebook.com/jennymelrose1/     Other Resources:  Want to know when you can join the Freelancer to CEO Academy? Jump on the waitlist: aubreemalick.com/waitlist Join the Freelancer to CEO Podcast Community on Facebook     If you found value in today's episode, I would love it if you shared this in your Instagram stories! Help us spread the message to more freelancers who are ready to step into the CEO role!    Connect with me on Instagram: @aubreemalick

This is the 200th episode of the Influencer Entrepreneurs' Podcast and we are celebrating with my 10 top podcasting tips! Yes, you read that right, we are 200 episodes in. This podcast episode is a HUGE achievement for me! I debated what to do to celebrate 200 episodes, but decided that the best thing I could possibly do is share my top 10 podcasting tips. For 200 weeks in a row, I have put out a podcast episode. That is almost 4 years straight of creating and sharing content. We have gone through so much together in the past almost four years. So much of my life and your life has changed in that time. I really want to bring you my top podcasting tips that can help you, whether you are trying to decide if a podcast is right for your business or if you are already creating a podcast. These tips will help you stay consistent and be successful. Read more HERE!

Let's Talk About Becoming an Influencer Did you know that you are an influencer? You are! Being an influencer isn't about the followers, likes, and shares on Instagram.  It's about solving a problem for the community that knows, likes, and trusts you. In other words, if you are building an audience that engages with you, you are an influencer. Jenny Melrose, author of Influencer Entrepreneurs is here to give us all the details on being an influencer; the framework, how to pitch sponsors, blog, and grow an audience to make more money online. About Jenny Jenny is a former reading specialist turned influencer blogger, turned author, and business coach.   Through hard work and dedication, her lifestyle blog, The Melrose Family, became regularly sought out by nationally recognized brands.   Combining her passion for teaching and her experience creating content, she is now an author, podcast host, and content strategist that helps entrepreneurs better understand their messaging and unique position in the online space. Influencer Bloggers The first step is to build an audience that engages with you.  If you don't have an audience that engages with you, you will not be able to attract sponsors and affiliates. Understand your position is in the marketplace.  Know what your audience is looking for.  Sponsors want to understand your audience, so you have to know them well. When you pitch sponsors, you must include the goods they will receive, i.e. blog posts, social media posts, etc.  The posts should show how you authentically use the products to build the know like and trust factor. Pitching Sponsorships as an Influencer Understand the marketing place and know your audience. Make a list of products that you know, use, and love, that you have in your pantry or makeup cabinet.  Show the brand how your audience is the right fit for them. Know how many followers you have on social media, how many readers you have, etc. Building an Audience Know who you want to attract.  Know your personal avatar and understand what she doesn't, where does she shop, what is she looking for. Your avatar is often you three years earlier combined with your best friend.   The best friend piece is there because she's the one that is going to call you out and tell you if you wouldn't really say what you are saying. Then, create your content and talk to your audience that you are looking for. The Difference Between and Audience and Followers Followers are just that.  You can buy followers.  You can do the follow/unfollow game on Instagram.  But an audience is the number of people with the engagement included.  You are actually having conversations with them and they are engaging with you. Build a connection so that they are more likely to take action. Blogging It's content that we own, it is evergreen, it can be repurposed, and can drive traffic to your website. How do you build an audience by blogging?  When you create content and use keywords, people can find you when they search for something. Title your posts and use keywords and phrases that people are searching for.   What is your audience going to type in the search bar?  That keyword/keyphrase should be in the title and throughout the blog. Tools to Identify Search Terms and Key Words/Phrases You Should Use Uber Suggest SEM Rush Ask the Public Use keywords that are more specific to get a range of searches from 500 to 5000.  Not, 25,000 because then you won't rank for those. Put yourself in your audience's shoes and use keywords they will use. Instafamous Being an influencer is not about being instafamous.   It is about influencing someone to take action, which starts with creating connections so that they will take that action.  Influencing is not about a hard sale.   When influencing, you are building a connection and listening to what your audience needs and then giving them the opportunity to take action. Pitch Perfect Pro Jenny's signature online course. The Influencer Entrepreneurs: The 4-Step Framework to Building Your Audience, Growing Your Business and Making More Money Online.  Jenny's 4 Step Framework - PACK Positioning Understand the problem you solve and know your audience. Authenticity Do you truly believe in the product you are talking about?  When you are authentic, you build connections. Your audience wants to see the reality of your life and the products you use. This is how people get to know like and trust you. Confidence We assume that women are born with confidence, but they are not.   This isn't true.  Confidence is a skill, something you have to build on.  You may have to fake it until you make it. Kindness Even businesspeople should be kind to each other.   Collaborate and build each other up instead of competing against other women.  Don't think of scarcity and competition.   Understand that you fill the marketplace a certain way based on your positioning.   Raise other women up. The Number of Followers The industry standard for the number of followers you need to become an influencer depends on your niche. If you have a really specific narrow niche, you will have fewer followers. The rate that you can charge for sponsorships based on Instagram follower numbers is: For every 10,000 followers, you can charge $100 per post, per story, and maybe a little more for a reel because they take longer. If you have 5,000 followers you can charge $50 per post, per story, and again, maybe a little more for a reel. For a 30-day time period, your blog and other social media platforms will also come into play. For 2,500 followers you can charge $25 per post, per story, and again, maybe a little more for a real. Give sponsors a package price.  For example, one package price for a blog post, 3 social shares, a Pinterest Pin, and a story on Instagram. If sponsors come back and say they don't have a budget, which they'll say every single time, and if they don't say that, you aren't charging enough.  If they come back and negotiate that means you are in a good price range.  And if they come back and say we have to go down $100, then you take something out of the package so that it is still valuable for you and your time.  The Hate Rate Jenny suggests, to be aware of the hate rate.   The hate rate is the rate at which you will hate yourself and the content you create because you've gone too low on your price.  You need to know your hate rate so that you are getting paid for your time and you don't start resenting creating content for sponsorships.  This is very specific to individuals. Micro-Influencer Sponsors still find value in influencers with a smaller following.  Jenny never had more than 10K followers on Instagram when she had her blog and she was still making $1500 per post and $10K per month just in sponsorships because she created long-term contracts with sponsors. The key is to be able to show sponsors your numbers across all of your platforms. Having a strong personal brand tied to your business are the influencers who do the best. Learn more about your host, Robyn Graham, click HERE. To learn about The Brand Marketing Insider by Robyn Graham, click HERE. Join the Brand Marketing Insider Facebook Group HERE. Book a Brand Marketing Strategy Session HERE. Ask Me Anything HERE. Connect with me, Robyn Graham: Website | Instagram | LinkedIn | Facebook | Twitter | YouTube | Pinterest Learn more and connect with Jenny: Website: https://jennymelrose.com Facebook: https://www.facebook.com/jennymelrose1 Instagram: https://www.instagram.com/jenny_melrose Podcast: Influencer Entrepreneurs with Jenny Melrose

This episode is part of our special Unstoppable Woman Spotlight Series. Today we're talking with the innovative and accomplished Jenny Melrose! Jenny combines her passion for teaching with her experience in strategic content creation to help entrepreneurs better understand their unique position in the online space. Today, Jenny's telling me all about how she was able to monetize her passion – and how you can stay persistent as an entrepreneur. Listen in to learn how to close the gap on time and start manifesting exactly what you desire quickly and effectively! What To Listen For Start with your vision – and go from there Mastering the persistence that makes a great entrepreneur Should you trust your gut in hiring decisions? How to close the gap on time Why entrepreneurs must force themselves to delegate How to turn your hobby into your job – without breaking the fun Get Out of Your Own Way. Increase Cash Flow. Find Your Freedom. Join us at the Income Breakthrough Summit, November 6th – 8th (virtual): https://theunstoppablewoman.com/breakthroughsummit Resources Check out our free resources for listeners www.theunstoppablewoman.com/freestuff Join our Facebook Group https://www.facebook.com/groups/bizposse Join us at the Unstoppable Woman Summit https://theunstoppablewoman.com/breakthroughsummit/ Join the Morning Mindset Club https://theunstoppablewoman.com/mindset Schedule a Consult https://theunstoppablewoman.com/nextlevel Learn the six steps of the Freedom Equation https://theunstoppablewoman.com/the-freedom-equation/ About Jenny: Jenny Melrose is a former reading specialist who “retired” from her teaching career when her blogging income far exceeded her salary. Through hard work and dedication, her lifestyle blog, The Melrose Family, became regularly sought out by nationally recognized brands such as Neutrogena, Smuckers, Glad, Costco, Stanley Steemer, Sara Lee, and many more. She is a content strategist that helps entrepreneurs better understand their messaging and unique position in the online space. Now, she's combining her passion for teaching with her extensive experience of creating strategic content for online business owners via JennyMelrose.com and her podcast, Influencer Entrepreneurs with Jenny Melrose, as well as her first book Influencer Entrepreneurs: The 4-Step Framework to Building Your Audience, Growing Your Business, and Making More Money Online. You can find Jenny Melrose at: https://jennymelrose.com https://www.instagram.com/jenny_melrose/ https://www.facebook.com/jennymelrose1 https://podcasts.apple.com/us/podcast/influencer-entrepreneurs-podcast/id1191204365?mt=2

Have you ever wondered how to use your blog for a product business? Jenny is here to share how she built a thriving business with her blog and how you can too. Jenny is a former reading specialist who “retired” from her teaching career when her blogging income far exceeded her salary. Through hard work and dedication, her lifestyle blog, The Melrose Family, became regularly sought out by nationally recognized brands such as Neutrogena, Smuckers, Glad, Costco, Stanley Steamer, Sara Lee, and many more. She is a content strategist that helps entrepreneurs better understand their messaging and unique position in the online space. Now, she’s combining her passion for teaching with her extensive experience of creating strategic content for online business owners via JennyMelrose.com and her podcast, Influencer Entrepreneurs with Jenny Melrose as well as her first book Influencer Entrepreneurs: The 4-Step Framework to Building Your Audience, Growing Your Business, and Making More Money Online. BUSINESS BUILDING INSIGHTSDevelop the mentality that what you do is a business, not just a hobby. Make sure your family understands you are running a business (http://giftbizunwrapped.com/episodes/theopsauthority/). Their understanding and support are key. Build your confidence (https://suemonhait.lpages.co/start-with-confidence-course/). It's just like a muscle - the more you practice it, the stronger your confidence muscle will get. Be able to articulate what you do and who you do it for (listen for Jenny's great tip on this!). Women can run a business with no glass ceiling. Tune in to the full episode for lots of great biz building tips! How To Blog For A Product BusinessStart slow to avoid overwhelm, try just one post a month. Use your blog and content to become your own influencer to promote your products. Create content that solves your audiences' problems so it becomes valuable to them. Engage in real conversations with your audience to find out what they need. Good keyword research (http://giftbizunwrapped.com/episodes/meg-casebolt/) is important. Use words that people are searching for and make sure your article answers questions people ask on Google. Use Pinterest to promote your content and drive traffic to your site. Use Instagram (http://giftbizunwrapped.com/episodes/instagramneighborhoods) DMs because it’s the connection and engagement that people are seeking for (tune in to catch Jenny's specific steps for this!). Listen to the whole interview for a ton more blogging tips from Jenny! Resources MentionedUbersuggest (https://ubersuggest.com) Keywords Everywhere (https://keywordseverywhere.com/) Jenny's Contact LinksLinkedin (https://www.linkedin.com/in/jennymelrose/) Join Our FREE Gift Biz Breeze Facebook CommunityBecome a Member of Gift Biz Breeze (https://www.facebook.com/groups/GiftBizBreeze) If you found value in this podcast, make sure to subscribe so you automatically get the next episode downloaded for your convenience. Click on your preferred platform below to subscribe! Also, if you'd like to do me a huge favor, please leave a review. That helps other creators like you find the show and build their businesses too. You can do so right here: (https://ratethispodcast.com/giftbizunwrapped) Spotify (https://open.spotify.com/show/380HmeoVquMHRzOepaoF0s) Thank you so much! Sue   Know someone who needs to hear this episode? Click a button below to share it!

This episode of the podcast is a super special one for me. That’s because today’s episode was recorded during my live book launch party! That’s right, I have released my first book, Influencer Entrepreneurs. I hope you all have your own copy by now, but in case you don’t, head right over to the website and place your order! And when you do, be sure to download the FREE workbook to go along with your book. The workbook will be such a help to you as you go through the exercises in the book. You Need to Get Your Message Out There! (Especially during Covid-19.)The first thing I want to say is that when I was writing this book, I was thinking about all of you, my audience. If you are reading this, you are the very person I wrote the book for. As influencer entrepreneurs, it is crucial that you get your message out there, that you let people know what it is you do and why. And that is exactly what this book is about. In the book, I lay out a 4-step framework that teaches you exactly how to do it. My 4-step framework teaches you how to truly advocate for yourself so that you can build your audience, grow your business, and make more money online. As this book launches, we are living through unprecedented times in the world. Covid-19 is very much on the scene and are still in the middle of a worldwide pandemic. Many bloggers and influencers are taking a step back from their online businesses, unsure of how to move forward. But in times like these, it’s more important than ever to get your message out there and grow your brand. Your people need to hear what you have to share and the solutions you offer for their problems. Read more HERE!

#026 - Julie chats with her good friend Jenny Melrose of the Influencer Entrepreneur Academy to talk about Instagram influencers and influencer marketing.Jenny is a former reading specialist who “retired” from her teaching career when her blogging income far exceeded her salary. Through hard work and dedication, her lifestyle blog, The Melrose Family, became regularly sought out by nationally recognized brands such as Neutrogena, Smuckers, Glad, Costco, Stanley Steamer, Sara Lee and many more. She is a content strategist that helps entrepreneurs better understand their messaging and unique position in the online space. Now, she’s combining her passion for teaching with her extensive experience of creating strategic content for online business owners via JennyMelrose.com and her podcast, Influencer Entrepreneurs with Jenny Melrose as well as her annual conference in Charlotte NC for female entrepreneurs.Links:Sparkle Hustle GrowJennyMelrose.com/PodcastJenny Melrose Instragram

I had the opportunity to interview Jenny Melrose. Jenny is a former teacher who “retired” from her teaching career when her blogging income far exceeded her salary. She shares how to land deals with big brands even if you have a small following. We talk about becoming a micro influencer, what that looks like and how to get started. Grab Jenny's Pitch Yourself Cheatsheet here https://jennymelrose.com/pitch-checklist We also talk about her NEW Book, Influencer Entrepreneurs. If you enjoyed today's episode, tune into Episode 27 here http://bit.ly/pitchyoupodcastAnd Grab my Pitching Email Templates here http://pitch.jennyleepeterson.comTag both me and Jenny on Instagram and let us know your biggest takeaways! Jenny Melrose https://www.instagram.com/jenny_melrose/Jenny Peterson https://www.instagram.com/jenny_peterson/Jenny Melrose's Website https://jennymelrose.comMy Website http://jennyleepeterson.comThank you for Subscribing and leaving a 5 star review!

In this week's BONUS episode, I’m talking to Jenny Melrose, blogger, educator, author and the podcaster behind Influencer Entrepreneurs. Jenny’s mission is to teach entrepreneurs and bloggers how to grow and scale their businesses online. Remarkably, Jenny grew her blog into a 6-figure business and on the podcast today, she shares how she made it happen. Here’s what else you can expect from this week’s episode … I share more news about the instagram masterclass, the artificial light workshop and the food photography retreat in Finland Jenny introduces herself Jenny shares how she started her blog and how the income she earned through it replaced and then exceeded her salary as a teacher Jenny outlines why positioning, authenticity, confidence and kindness are key to obtaining lucrative brand deals and collaborations Jenny notes why diversifying your income sources is essential to financial success as a blogger Jenny gives concrete examples of different income sources bloggers can create for themselves We discuss what role blogs play - if any - in 2020 We chat about what’s happening with reach and engagement on instagram We speak about the role Google and Pinterest play in bloggers’ reach and growth Jenny shares practical tips on how to pitch brands to get the deals you want Jenny explains why it’s less about audience size and more about audience engagement Jenny stresses why the initial media kit you send to brands should NOT include your rates Jenny suggests how you could respond when a brand states they don’t have the budget to work with you We chat about why offering brands a package deal is always best Jenny notes why following up is everything Jenny explains what to do if you want to obtain a lucrative long term brand deal We discuss whether working for free is a yeah or nah! Jenny shares her top tip on which brands to approach for sponsored content deals We discuss whether using a platform or agency to work with brands is a good strategy Jenny explains what a mastermind is     LINKS MENTIONED: Find Jenny on her blog, her podcast  Find out more about my instagram masterclass Get the details for my artificial light workshop with Lauren Caris Want to immerse yourself in a food photography retreat this June in Finland? Find out more here. Jenny Melrose interview me on her podcast all about using instagram LIVE to grow your brand Pinterest Join my creative community by signing up to the newsletter below or find out more about it here Find me on instagram here You can find the full show notes here: https://thelittleplantation.co.uk/eat-capture-share-podcast/how-to-pitch-brands-jenny-melrose

Today I'm interviewing Jenny Melrose, who you may all know from her podcast Influencer Entrepreneurs. In this episode we chat about what holds bloggers back from treating their blog like a business and the steps they can take to start thinking more strategically about their business growth. We also chat about how to connect to your audience and why that is a crucial part of treating your blog like a business.  In this episode, we will cover: The one thing keeping bloggers from viewing their blog as a business How you can take your blog more seriously - even before it's profitable How to handle hearing crickets when you create new content Jenny's advice on how to connect more with your audience Balancing looking like a real person and a professional expert Grab the free guide: DIY Website Audit for Food Bloggers Instagram | Website | Show Notes Web Design for Food Bloggers

Jenny is a former reading specialist who “retired” from her teaching career when her blogging income far exceeded her salary. Through hard work and dedication, her lifestyle blog, The Melrose Family, became regularly sought out by nationally recognized brands such as Neutrogena, Smuckers, Glad, Costco, Stanley Steamer, Sara Lee and many more. The unique pitching process she developed for working with brands, transformed an empty editorial calendar into one that was completely booked months in advance. Now, she’s combining her passion for teaching with her extensive experience working with brands to help other bloggers do the same via JennyMelrose.com and her podcast, Influencer Entrepreneurs with Jenny Melrose. Where To Find Jenny Online: Website Instagram Facebook Take the Fear out of Live Broadcasting! Episode Summary: Jenny shares how you  can repurpose your content and grow your audience without reinventing the wheel! She says how she will use her live broadcast and turn that into a blog post, podcast episode, youtube episode, instagram post, and pinterest! "We put out so much free content, it doesn't make sense to continually put it out there and not use it elsewhere." - Jenny Melrose  Your audience is everywhere and you can't possibly be everywhere. With so many platforms available to us, it's crazy to think up new content for each one. Instead, take your one content and tweek it for each audience because they will be just a little bit different.  It's all about consistency ladies! When Jenny first started doing live broadcasting, it scared her to death! She is a natural introvert and was nervous messing up on live broadcast! Once she continued to go live as she is, that fear slowly went away and she started getting better and the audience started showing up! "When people can come and know when they can find you at what time and what day, they will be there! Your die hard fans will go there!" - Jenny Melrose  Always have a call to action! Jenny goes live every Tuesday at 11 am and she says that she always has a freebie or call to action after her facebook live. This same freebie can also be shared on your podcast, blog, youtube, etc. You always want to build your list because although Facebook and instagram is a great tool to build your audience, when it's taken away, you've just lost a way to get a hold of your audience.  Go live on your Facebook page instead of your group. When you go live on your Facebook page, it's much easier to share that in multiple places as well as capture data that is needed to help your business grow.  Should you be present on ALL of the social media platforms? Jenny recommends showing on two but choose wisely! For example, if you're looking to be a blogger and attract to sponsored brands, you have to be on instagram because that is what brands are looking for!  There is no such thing as an overnight success! Jenny and I share our journey in the blogging world and how long it has taken our blogs to actually create a revenue. It's certainly not as easy as it looks and like anything, you have to build the know like and trust in your audience! At times especially on social media, it can be tough to see others that make it look easy but you really have to dig a little bit deeper into their journey. Just because it looks simple for someone else, it doesn't mean that you're a failure! Everyone's journey is different.  Let’s Connect! See all that Stacey has to offer at The Busy Mom Collective! Join The Busy Mom Collective Facebook Group and continue the conversation! Connect more with Stacey on Facebook and Instagram!

Wait until you hear today's episode. I'm interviewing Jenny Melrose from The Melrose Family and JennyMelrose.com. Jenny is an expert on how to win working with brands. We get into it all in this interview. Want to know how to reach out to companies you want to work with? What to write in your email? How many times to follow up? How much to charge? If you are an influencer or want to become one, you must listen to this! Resources: The Melrose Family Jenny Melrose Sway Group Pollinate Izea Catch My Party MiloTree Pitch Perfect Pro Social Bluebook Influencer Entrepreneurs Podcast The Blogger Genius Podcast Transcript - How to WIN at Working with Brands with Jenny Melrose Host 0:03 Welcome to The Blogger Genius Podcast. Brought to you by MiloTree. Here's your host, Jillian Leslie. Jillian Tohber Leslie 0:11 Hello everybody. Welcome back to Rhe Blogger Genius Podcast. Today, my guest is Jenny Melrose. Now Jenny has two blogs. She is a lifestyle blogger and she's the founder of The Melrose Family. And then she also has her own site JennyMelrose.com. How to work with brands as a blogger Jillian Tohber Leslie 0:30 What we're going to talk about today is working with brands, strategies for getting brands to notice you, how to reach out, and how to really build that part of your business. So Jenny, welcome to the show. Jenny Melrose 0:44 Thank you so much, Jillian for having me. I'm so excited to get to share some of my little tidbits of trainings and things with your audience. Jillian Tohber Leslie 0:52 Perfect. Okay, so Jenny, will you tell us how you started? Jenny Melrose 0:57 Absolutely. My lifestyle site, The Melrose Family has been up and running for nine years, so I'm a little bit of a dinosaur. It started off just kind of as a hobby. I was a new mother and kind of lost myself, in needed something to kind of have a creative outlet. Jenny Melrose 1:17 I started writing. Back then it was, this is what we did today and this is what we ate for lunch. And then it transitioned, as I saw other bloggers, and got into different communities, seeing that they were actually able to start making an income. As a blogger start by solving problems and pain points Jenny Melrose 1:31 I transitioned into making sure that I delivered content that solved problems and pain points for an audience. Jenny Melrose 1:38 When The Melrose Family was started it was prior to Pinterest and Instagram. So I've been able to kind of learn the strategies that work on social media, as I've grown with those outlets. Jenny Melrose 1:52 And then as I got further along in it, probably three years or so into it, I started making an income working with brands, where I would create content for them in exchange for a fee that I decided I would charge, based on my kind of influence that I had at that time. Jillian Tohber Leslie 2:13 Were these brands that were reaching out to you? And were you surprised or were you strategic? Using networks to get sponsored posts as a blogger Jenny Melrose 2:19 So when I first started, I didn't actually reach out to a ton of brands myself, I kind of used networks. Bloggers would let you know, I'm in this network, or that network, there's all, there's so many of them. There's the Sway Group, Pollinate, Izea has one TapInfluence used to be one that's now owned by Izea. Jenny Melrose 2:36 But the way that the networks work is you apply, and then you put in your social numbers, as well as like your analytics for Google, how many page views you're seeing for your traffic. And you also put in all of your personal information as far as how old are you, how many kids you have, do you have a pet. Jenny Melrose 2:53 So they can determine if you are a good fit for the brand that has come to them with a certain amount of money, and then they would hire you in order to create a sponsored post. Jenny Melrose 3:05 I used the networks for quite some time. But the problem that I ran into is that I was like a needle in a haystack. There were so many bloggers, I wasn't standing out. Jenny Melrose 3:17 So about from year three to about year five, I started honing in on my own strategy where I would pitch myself to the brands. Jenny Melrose 3:28 I never saw a million page views. I think at the height of when Pinterest really was driving a ton of traffic, as well as Facebook. I was probably seeing about 700,000 page views but have since been cut in half because of the algorithm change. Jillian Tohber Leslie 3:43 Totally. It's happened to all of us. Jenny Melrose 3:45 Yes. So because of that, I was never one of these huge bloggers that all the brands knew about, and came flooding in to work with me via email. I had to really go out there and reach out to the brands that I knew and loved, to show why my audience would want to hear about their product. Jenny Melrose 4:07 That was from year three to year five. It changed everything for me. At that time was also an inner city school district teacher, was working full time, and I had a second baby and was miserable. Not because I didn't love my students that I had. But I never saw my kids. It was I missed out on everything I felt like. So my sponsor post income actually took over for my teaching salary. Jillian Tohber Leslie 4:37 Wow. How building a blog can change your life Jenny Melrose 4:37 And I was able to retire at 35. Jillian Tohber Leslie 4:40 Wow, wow, I can tell you know, it's funny because I've, I think you are Episode 40, or something like that. How many women have a very similar story to you. Jillian Tohber Leslie 4:53 Many teachers, but many who start their blogs of as a way to make sense of their lives once they become mothers, like how to find meaning, how to hold on to a piece of themselves, how to be creativ. You know, when you're all you're doing is thinking about your kid not having a meltdown and what the right snack is to possibly solve that. Jillian Tohber Leslie 5:16 And then the fact that you've been able to learn and grow and figure out your niche. I just I'm always so inspired by that. Because I do believe that when we start businesses, we don't know where they're going to take us. Jillian Tohber Leslie 5:32 For you, by being able to be savvy and go toward what was working. I mean that you were able to change your life. Jenny Melrose 5:39 Yes, absolutely. Jillian Tohber Leslie 5:43 And be there to solve the problem of being home with your children, or being a much more present mom. Jenny Melrose 5:49 Yes. And now with having left teaching, we moved from New York to North Carolina, and I am now home with the girls. I'm able to put them on the bus, pick them up and bring them to their different events which I never got to do. Jenny Melrose 6:08 And I started the other side of my business once we moved down here, which was the JennyMelrose.com side. And I did it primarily because I knew what it was like to want to make this something, to make it a business, and not knowing who to turn to, or what to listen to, to know how to move it forward. How being a teacher helps you as a blogger Jenny Melrose 6:28 I wanted to be able to be that resource for other moms. And I honestly attract a ton of teachers, because I'm very strategic in the way that I teach things. I'm very much a teacher, and it's given me that passion. I always love to teach. I always loved my students. For me to be able to turn back into my love of teaching and now help these women make their wives business, it's a passion for me. Jillian Tohber Leslie 7:04 Yep. And again, I think that there is something to you know about building your business and learning along the way. Jillian Tohber Leslie 7:13 Because, Jenny, if I said, guess what, in five years or ten years, here's how your life's going to be. You would never believe this. Jenny Melrose 7:21 Oh, no. Like, if someone had said to me three, even even three years ago, when we first left New York, that I would be doing what I do know. I mean, I have spoken at probably 10 to 15 different conferences just this year. I have a podcast. There's so many different aspects of this, that it has become just something that I love to be able to do. I never would have believed someone that that's what I was going to end up doing. Jillian Tohber Leslie 7:48 I love that. I do again, for us, for example, MiloTree, our second business, which, if you look at it, you'd be like, wow, that has nothing to do with Catch My Party, our first business. Jillian Tohber Leslie 8:00 We built MiloTree, not because we thought it was a business, but because it's solved a problem for us for Catch My Party. It grew our social followers. And then we're like, wait a second. Because I to feel very similarly to you, which is I want to help moms, entrepreneurs, grow their businesses in as effortlessly as possible. Jillian Tohber Leslie 8:21 And so we're like, Hey, we could offer this as you know, we could roll this out as a separate business and see what happens. Be open to new opportunities as a blogger Jillian Tohber Leslie 8:29 And so again, my recommendation or my piece of advice, you could tell me what you think about this, is to just start growing your business and to be mindful of how it's growing, to see opportunities that you would never have thought were out there. Jenny Melrose 8:45 Yes. and not being afraid to take that risk. It takes courage, honestly, to do what so many of us do, because it is the wild wild west. Jillian Tohber Leslie 8:55 It is the Wild West. Jenny Melrose 8:56 Yeah, to being able to say, okay, I'm know the algorithms are going to change. I know that I'm going to have to be flexible. Jenny Melrose 9:04 I didn't go to school for technology. Cell phones didn't exist when I was in college, but I'm going to make this work. And I'm going to figure it out. And I'm just going to keep trying to push through that wall. Jenny Melrose 9:17 I firmly believe that you do something where you start looking at who your audience is, and understanding why they're coming to you and continuing to solve problems for them. It's a business and once you start to treat it like a business, everyone else will too. And it can just it can explode it really can. Jillian Tohber Leslie 9:39 Yes. I so agree. It's so it's so funny because we are so like-minded in this way. What is influencer marketing as a blogger Jillian Tohber Leslie 9:46 So okay. Let's talk then about influencer marketing. Jillian Tohber Leslie 9:52 Which is, I decide I'm going to start my blog. And I want to work with brands. You know, we all love certain brands. Yes. And so how do I think about this as turning let's say, my blog into a business? Jenny Melrose 10:10 So first thing to do is you're probably using product in your posts already. You're probably using a specific ingredient for a recipe, or a particular type of decorating to put together a party, whatever it might be, look at those brands and see who they are, your authentically using them, it's going to come across even to your audience. But it is paid. Jenny Melrose 10:38 Because a lot of the negative kind of connotation I think that comes from sponsor posts. Oh, you're selling out to be able to push their product, when in reality, it's a partnership, they see the value in your audience. Jenny Melrose 10:53 So you're going to want to be able to put it out there for your audience and continue to grow and talk to them about that product. Jenny Melrose 11:03 I always teach my audience of bloggers that are looking to work with brands, look in your pantry. Go see what's in your linen closet. What are those brands that you're already buying and using, so that you can really reach out to them and be authentic. Jenny Melrose 11:21 You want to start with an email address. And then from there, it's just pitching yourself even a little bit, freely pitching your audience because that's what they care about. Jillian Tohber Leslie 11:32 Right. Jenny Melrose 11:33 And I think a lot of times, when bloggers first start to reach out to brands themselves, they will forget that. They will think well, it's all about me, what I can do and what my social stats are. Jenny Melrose 11:45 And that's where a blogger maybe that isn't as large but maybe lives on a farm, and can show the behind the scenes of the farm. And um, any sort of like kitchen equipment she uses, it's going to connect with her audience. And because of that, that brand won't care as much about the page views, they'll care more about the audience that is engaged and interacting with her content. Jillian Tohber Leslie 12:12 So I would say this, women in general have a hard time putting themselves out there and figuring out the story, you know, that really shows them in the best light. Jillian Tohber Leslie 12:28 And I'm wondering if that is what you're saying, by not focusing so much about how great you are, but focusing on how great your audience is, that could be a way in that seems less scary. How to pitch to brands as a blogger Jenny Melrose 12:43 I do a Pitch Perfect live every four months where I do this free training on and we're in the middle of it. And the first two days we spent them really figuring out exactly what you said, about how are you unique, what makes you you. Jenny Melrose 13:05 Because honestly pitching is 50% confidence 25% is then the follow up and the other 25% is the pitch that you send. Jenny Melrose 13:15 But if you don't have the confidence to be able to send it and to be able to follow up with them you're done. Jenny Melrose 13:23 You have to really know, and be able to articulate what it is about you for yourself, and be able to look at your business like a business. So that when you send that email you're not going to take it personally when they don't answer. Or you're not going to take it personally when they come back and say, hey we don't have any money right now. And you're like yeah, you do, you are Kellogg's or whoever it is you pitched. Jenny Melrose 13:49 You have to have really thick skin. And then what I teach is you then turn it towards that audience. It can kind of get the pressure off of you. Jenny Melrose 14:02 Because like you said, as women, we have a terrible habit of not being able to know what makes us different. I had a client that kept saying to me my pitches, all right. It's good. But I can't. I don't know how to explain how I'm a little bit different. Think about what makes you different as a blogger Jenny Melrose 14:19 And I looked at her and I read through her pitch and said, well, how many kids do you have again? And she says, 10. Oh, and you homeschool them, that's what makes you different. Jenny Melrose 14:37 You run a parenting blog and you have 10 children that you homeschool. Your audience comes to you because of who you are. They know that you have experience and then you're you're not just randomly pulling this out of wherever it is personal. I'm learning from raising 10 children. Jillian Tohber Leslie 15:04 So I tend to interrupt. I'm so sorry. Could we talk about fake it till you make it? Jenny Melrose 15:10 Yes. Oh my goodness. It's one of my favorite phrases. And it's something I've been saying this entire week. So I love it. Jenny Melrose 15:17 It's just when you have that confidence that you run a business and you are a powerhouse. You're not going to take anything kind of negative coming back as badly as you would if you didn't have that confidence. When it's not worth working with a brand as a blogger Jenny Melrose 15:34 And a lot of times bloggers will say to me, well, I got pitched to work on for a bag of granola. And I'll say okay, well, is that granola, something that's valuable to you for your time? Could you say that, that bag of granola is what you would get paid on a sponsored post for doing all the pictures, doing the social shares everything that goes into it? Jenny Melrose 15:54 If the answer is no, then you need to turn around tell that company: Listen, I appreciate and I love your granola. But in order to keep the integrity of my site to my readers, and any previous brands I've worked with, I only work on compensated content. Jenny Melrose 16:10 And what they always, these bloggers that are newer will always come back to me and say, but Jenny, I haven't worked with any brands. How can I say that? Jenny Melrose 16:19 No one is going to spend their time going back to see if you've done a sponsored post or not. So to being able to just have that confidence to say, you know what, my time is not worth a bag of granola. I built up this following, I have an audience at this size. And I deserve to get paid for my time. Or I'm just not going to do it. I'm going to walk away. Jillian Tohber Leslie 16:51 Yeah, I've shared this previously. Once I became a mother, it looked like my confidence went up tenfold. But the reality was, I got super busy. Jillian Tohber Leslie 17:05 So a brand would come to me and say, we want to pay you x. And I would think that was too low. So I'd double it or even triple it. And I'd go, Yeah, sorry. Here is my rate, here is why. And I write like the fastest email. And before I could even think about it, I would press Send. Jillian Tohber Leslie 17:27 And if I didn't have my daughter at, you know, and she wasn't in diapers. And it wasn't just a big hot mess in my house, I would have gone up into my head, and I would have second guessed myself. And I would have said, Oh God, should I send this email, maybe I shouldn't double my fee. I would have over thought it and I wouldn't have sent the email. Jillian Tohber Leslie 17:48 So the fact that all of a sudden, I had all these different priorities. And you know what, I'd forget that I had sent that email. So they didn't get back me, I wouldn't remember, right. And so it weirdly tricked me into being much more confident. Jenny Melrose 18:08 Right, and you valued your time, you knew that you only had a certain amount of time. And if you were wanting to put your time into doing a post, it was taking away from your daughter, and your time is valuable. Jillian Tohber Leslie 18:21 Yes. Jenny Melrose 18:21 And we all need to realize that. And I know that there's this kind of feel, where I've watched a lot of bloggers, like rip into new bloggers about don't work for free product, you're ruining it for all of us. And that's not true. If it's valuable to them where they would spend that time and if the product is a $300 blender and their price is normally $300, that makes sense to them. Jenny Melrose 18:47 So, you know, not kind of looking down upon, but knowing what's valuable a lot of times to when you're first starting out, to pitch and work with brands. Sometimes they'll offer and it's kind of like a test. Jenny Melrose 19:01 I wouldn't say, even if you're a new blogger, to do a blog post for a bag of granola, it's not worth it. But I might say, do social share, do an Instagram story, and then prove to them with that data that you're given inside Instagram that you're worth the price that you're asking. Jenny Melrose 19:21 I've had people that bloggers that have told me, Oh, I told her I couldn't pay my mortgage with granola, can she? and I'm like oh, boy. Jenny Melrose 19:31 Yeah, not the best way to go. Jillian Tohber Leslie 19:35 I like that. But no, don't do that. Why MiloTree will help you if you are trying to work with brands Jillian Tohber Leslie 19:39 I wanted to take a short break to talk about MiloTree. Now. If you want to be working with brands, you know that social media followers matter. But not just any sort of social media follower, an engaged follower. And that's why MiloTree is so cool. Jillian Tohber Leslie 19:56 Especially on a platform, let's say like Instagram, you are converting your site visitors into followers. And what better follower than somebody who's already been to your site, seen your content, knows who you are, those are the followers you want. Jillian Tohber Leslie 20:13 Those are the followers who will make you look great on social media. So if you sign up for MiloTree now, you get your first 30 days free. So go do it. And now back to the show. Jillian Tohber Leslie 20:28 Well, okay, so we talked tactics. How to contact a brand to do sponsored posts as a blogger Jillian Tohber Leslie 20:32 First off, you mentioned email, you said find their you know, email that how do I find a brand's email address? Jenny Melrose 20:39 Such a good question. So you want to start by going to their website. And if you go up to the top tab, or sometimes even down in the footer, you want to look for something that says media or press releases. Jenny Melrose 20:50 Once you get a press release, you want to pay attention to whatever product they're talking about, because it's probably a product that you should pitch to help them promote. Jillian Tohber Leslie 20:59 Yes. Jenny Melrose 21:00 Look down towards the bottom, where it signed from the PR person and they're going to have their email address on that press release. That is the person that you want to work with. Jenny Melrose 21:10 A lot of times bloggers will come back to me and see, but it's not Kellogg's that's on there, it is some random PR company. Jenny Melrose 21:16 Every brand for the most part, unless they're teeny tiny mom and pop brand, is using a PR company. You're never working directly with that brand. But a PR company is your gatekeeper that it's going to be the one that you want to talk to. Jenny Melrose 21:32 Now, sometimes you can't find an email address. They don't make this easy. I actually had someone today asked me is there just a list of like all the toy brand emails? I'm like, Girl, are you great, right? Everyone would be pitching! No. Jenny Melrose 21:47 So if you can't find an email address, what we've actually seen huge results with it's doing an Insta story. Because what happens is like you take a picture of that, whatever the brand is that you're trying to reach out. When you say something cute about how you love it, and you tag them in your Insta story. It goes right into their DMs. Jillian Tohber Leslie 22:07 Yep. Jenny Melrose 22:08 Now when they give you a little heart for having put up that Insta story, you're going to immediately reply to them and say hey, I love your product. I'd love to get the email address for the person on your team that works on blogger or influencer campaigns. Jillian Tohber Leslie 22:25 I love that strategy. I always recommend Twitter because again, brands are listening. But I hadn't thought about doing it with Insta stories. Trying an Insta story to connect with brands Jenny Melrose 22:33 Their Twitter was actually the way that I started out teaching this too, because I've had Pitch Perfect Pro now has been open for two years. And originally it was Twitter based. But then Insta stories came out we saw the results just so much quicker because all the brands want you on Instagram. Jenny Melrose 22:53 If you're not an Instagram you're not gonna be able to work with brand at this point. And it goes to direct message which at yet the problem is with Twitter, is that you can put out a tweet but it's out there and then you need them to follow you in order to do a message as well. extra steps. This is so much easier. Jillian Tohber Leslie 23:16 That is brilliant. That's brilliant. Okay, do you have a recommend, let's sa,y I found the email address. Do you have a recommendation for a subject line that will get your email opened? Jenny Melrose 23:29 Such a good question. Do a lot of times bloggers will want to put like "blogger influencer" or "collaboration" or something like that. I tell them what makes you stand out? What makes you different? Jenny Melrose 23:41 So if you have an Instagram account that has 300,000 followers you're going to put Instagram influencer with 300,000 followers collaboration up in your subject line. Or if you do a hands and pans and you have a huge Facebook page, you're going to put that in the subject line. Jenny Melrose 24:01 A lot of times people will rely on social media to kind of say what makes them unique. But you could also mom of 10. Jillian Tohber Leslie 24:10 Yep, yep. Jenny Melrose 24:12 Exactly. You want to kind of try to stand out. Because like those blogger partnership subject lines do not work. Jillian Tohber Leslie 24:23 Got it. So that's what I was going to say. Because I'm sure they get pitched all the time. How to write an email to a brand to get a sponsored post Jenny Melrose 24:28 Yeah, and this is definitely a process. Lot of times they will test you they'll see your first email and open it up, and not reply to you. But they need to see than you actually are invested. And you're going to follow up an email them again, a lot of times, the majority of the brands will answer until the second or third email. And it's not because they haven't seen it. It's because they really want to see that you're invested. Jillian Tohber Leslie 24:54 Interesting. Okay, long email or short email? Jenny Melrose 24:58 So I actually have a pitch checklist that has nine points to it that you kind of want to include. Normally, I would say you're looking for two to three paragraphs, you're not looking to tell your life story. You're going to really hone in on audience and you want to know something about that brand. Jenny Melrose 25:19 So if you go to the brand's website, and there's a tagline that you know is theirs, use that language when you're pitching about what you're going to put together. Jenny Melrose 25:29 Now, the other thing about this is your pitch should not include a specific project or recipe that you're going to do. It should be general. So in other words, if I was going to pitch Bob's Red Mill,  I would be pitching right now. First, you want to pitch three to four months in advance, so I wouldn't even be pitching necessary fall. I'd be thinking actually kind of Christmas or Thanksgiving. Jenny Melrose 25:56 When I put together the pitch. I'm not going to tell him that I'd love to make my grandmother's award winning apple pie with a strudel crust. Because if they're not thinking apple pie, you're done. Jillian Tohber Leslie 26:09 Right. Jenny Melrose 26:10 But instead, if you had said I would love to put together a comfort festive pie for Christmas, or for the holidays, that's likely to get you in the door. Because now you can let them kind of tell you what direction they want to go. Jenny Melrose 26:28 So is it the new type of flour that just came out, that's gluten free, then you can kind of go that direction and let them lead you. Jenny Melrose 26:37 They normally have their own ideas as far as a campaign of what they're trying to pitch, because they know their products that are coming out, right. So if you're general enough, it'll let them kind of see what you're thinking and give you a chance to actually put together a proposal and get on the phone with them. Try to get a sponsor on the phone to close the deal Jillian Tohber Leslie 26:57 I agree. Oh, my God, if any time I can get on the phone with a brand I get the job. Jenny Melrose 27:03 Yes. Yes. Because you can let them lead the conversation and find out exactly where, if you can ask the one question that I think always put the brand at ease is when I say okay, what are your KPIs? Jillian Tohber Leslie 27:17 Yes! What are KPI and why do they matter to bloggers? Jenny Melrose 27:18 Key performance indicators. A lot of bloggers you know, we aren't thinking that way, were just thinking like, okay, we gotta get, we gotta get this. We need some income coming in. Jillian Tohber Leslie 27:26 They think I can make it pretty. Jenny Melrose 27:28 Yes. But they have certain goals. Are they trying to get out of product? Are they looking for you to go to their website? Are they looking to grow their Instagram? Yep, you have to ask those types of questions. They know you're really wanting to know about the brand are going to be able to help them meet their goals. Not yours. Jillian Tohber Leslie 27:47 Yes. In fact, you know, again, I have mentioned this previously also, which is we love ourselves, we do because you know what, if I love myself, I will take care of myself and I will survive, and my genes will get into the next generation. Like it's a survival thing, an evolutionary thing to put myself first, right? Jillian Tohber Leslie 28:08 So this is also the same for brands, brands love themselves. So anytime you can use their tagline, anytime you can put yourself in the position of this brand, and give them back the messaging that they are trying to give to their customers. They will love you. Jillian Tohber Leslie 28:28 So it becomes even less about you, and more about Do you see what they're about? Do you understand that? And can you pitch it right back to them? Jenny Melrose 28:37 Right. Yes, anytime you can show that you know what you're talking about. When it comes to that brand, they are going to stop and listen. Jenny Melrose 28:44 I've had so many brands that will come to me and say that they are looking for something in particular. And I'll be able to ask those questions to then drive them towards what they want. Jenny Melrose 28:57 I had one brand in particular, it's a very big skin company and came to me and asked, okay, we'd love for you to put up this Facebook video. No mention of money whatsoever. Jenny Melrose 29:08 So I emailed back and said, Listen, I absolutely love Kristen Bell. And I think she's super cute. But in order to keep the integrity and my site to my readers, and I'm previous brands I work with, I only work on compensate content, I'd love to send your media kit and a proposal for your review. Jenny Melrose 29:25 They came back and then in my proposal, I was able to talk about the fact that I have two little girls, one that's really very pale, very Irish, and the other one who is very olive skin, and I need two different sunscreens in order to work for both girls ,and how I love the company. It's the only sunscreen we use, and that resulted in a five figure long term contract with that brand. Jillian Tohber Leslie 29:51 Wow, that's terrific. Jillian Tohber Leslie 29:52 And they started simply wanting me to post a Facebook video up, because what happens is, as bloggers when been around for a while, you end up on these PR companies lists and they'll just send a blast email. They have no idea if you have 3 million followers or three. Jenny Melrose 30:10 Yeah, I think you have to come back with them. I've had so many bloggers that have been around for a while. Let's say I get these pitches all the time. I'm just deleting them. I said no, don't delete them go back at them and show them who you are. Jillian Tohber Leslie 30:24 Right, and assume everybody else's deleting them. Jenny Melrose 30:29 Yes, that's exactly right. And they do obviously have a campaign in mind. They just don't know how to get it out there. How to discuss your rates with a brand as a blogger Jillian Tohber Leslie 30:36 Right. Okay. Do I put my rate in an email? Jenny Melrose 30:41 Love this question! No. You never put rates in an email, and I believe you don't create a rate sheet. I teach that you put together a proposal and a proposal is a package price that they get one price for everything. Jenny Melrose 30:59 Because I have sat in at multiple conferences when I've been speaking and listen to other brands that are speaking, and I have heard them say, no matter what price you pitch, I'm cutting you in half. Jillian Tohber Leslie 31:12 Ooh, okay. Jenny Melrose 31:15 So if you go to them with let's say, $1,500 is your package deal. It gets them a blog posts, social shares on Instagram, Twitter, Facebook, and Pinterest. And then you also throw in... I would always recommend any form of video. So if you want to do Insta stories and IGTV or a Facebook Live, which is what I'm known for, and I have an idea of what I kind of charge for that in my own head. And you should kind of know what you're charging for everything. Jenny Melrose 31:47 But for me, I'm charging a minimum of $500 for Facebook Live. So when I tell them $1,500, and they come back at me and say, we can't quite to $1,500, but we can do $1,200 say. Okay, I'm going to take out the live broadcast. And now my blog posts, social shares just went from what I would normally say $1,000 went to $1,200. So I'm still getting what I'm worth. Jillian Tohber Leslie 32:14 Got it, but you are willing to say, Nope, I'm not going to do this. Jenny Melrose 32:18 Right. Exactly. Jillian Tohber Leslie 32:19 Will they come back at you and say, well, we kind of want that. So okay? Or not? Jenny Melrose 32:24 If they do come back. A lot of times, honestly, they don't come back once. They won't come back and ask for it to go back. And they'll just say, Yep, okay, because they feel like I gave up something without realizing that it's not the value that they're asking for. What is a "hate rate" as a blogger? Jenny Melrose 32:39 And if they try to cut me like, let's say, I'm at $1,500, and they try to cut me to $750, I absolutely tell every one of my students, you have to have a hate rate, right? So it's a rate in which you would hate yourself if you took it because your value is not that low. And the content is going to be terrible. Because you're going to be annoyed at the fact that you're working for half what you're worth. Jillian Tohber Leslie 33:07 I think that's great. I love the hate rate idea. Jenny Melrose 33:13 Yes, it's tremendous. It makes it so much easier to kind of go into it, knowing your prices. And a lot of people will say to me, Well, how do we, I don't know how to price myself? Jenny Melrose 33:23 Well, there's a site called SocialBluebook.com. It's like Kelley Blue Book for cars. But instead it's going to measure your social influence you put in your Instagram, Twitter, all of your social and then you also can pop in your Google Analytics. Jenny Melrose 33:38 So now you're able to get an idea on what you should be charging. It'll give you a range of a rate so that if you've been blogging for a while, and you're like nope. I'm worth more than that, then that's fine. There's nothing wrong with that you know, your value has been around for a while. It's a great site for bloggers that really don't know how to price themselves. Jillian Tohber Leslie 34:02 That is great, I've never heard of it. Jillian Tohber Leslie 34:05 Now here's a question, what if I just want to be an Instagram influencer? And I don't want a blog or what is your thought about that? Jenny Melrose 34:17 That is totally fine. You are absolutely running the risk of Instagram shutting down and your business would shut down with it. Don't build your business on someone else's platform Jenny Melrose 34:28 So I would always kind of try to say you don't build your business on someone else's platform. Only thing that you own is your your website, you have your own website and your email list. So brands will absolutely pay for Instagram influencers, I would just if you're going to create content, I wouldn't put all my eggs in that basket. I would try to make sure that I have something that is my own. Jenny Melrose 34:59 Growing email, offering product or services that you can grow an email through, I'm using Instagram. I've seen tons of bloggers do that. And I think that that makes sense to me on just being an influencer, you can absolutely do it and make money. But who knows for how long. Jillian Tohber Leslie 35:19 I agree with you completely. I say this all the time, which is it's really cheap to start a blog. So just own a piece of real estate on the internet. Jenny Melrose 35:32 Yes. Jillian Tohber Leslie 35:33 And over time, if you're saying making content for these other platforms, just put them on. Put it on your blog, you know, like, it's not hard and just at least have a piece of real estate. Jenny Melrose 35:47 Yeah, and I think that people get caught up because they think. Oh, my goodness, if I have Instagram, and I have Twitter and Facebook and Pinterest in my blog, I have to create all this different content. When in reality, you can reuse that content, you can adjust it so that the image is Instagram friendly, as compared to Pinterest friendly. And make it so that you are still using that same content. Advice: Crosspost your content everywhere as a blogger Jenny Melrose 36:21 And you have to remember that the algorithms don't let people see things. So putting out content is fine to have it on multiple platforms, the exact same as long as you're using like the prescribed images that they say to use. That's best for like Facebook and Instagram, and then Pinterest, because it's not necessarily going to get seen right away. Jenny Melrose 36:51 And even if you have someone on Facebook, that's also on Instagram, maybe they're only going to see the Instagram post. Or maybe they'll see the Facebook post. But so cross post thing is I would highly recommend, and I think it's fine to reuse content. Jillian Tohber Leslie 37:04 Yeah, and God forbid somebody sees the exact same photo of that cake twice, right? It's not the end of the world. And remember, for people to like buy from a brand, usually they have to touch that brand like seven times Jenny Melrose 37:19 I was just going to say that that's like my favorite stat to give because it's so true, and I didn't realize how true it was until I had a client that has bought my course, part of my membership site, and has done one-on-one services with me, a year after my podcast was started and she said I didn't know you had a podcast! And I'm like, How is that possible? Jenny Melrose 37:45 I talk about this all the time, but clearly I'm not. I'm not so putting it out there continuously, your audience has to hear things at least seven times. We're just so busy and things fly by, algorithms hide things So continuing to use that content, there's nothing wrong with that. Jillian Tohber Leslie 38:06 Absolutely, so right now today it is September 5 when we're recording this. Jillian Tohber Leslie 38:15 If I were to step into the role of the brand. What am I looking for today from influencers? Is it Instagram? Is it is it traffic to my site, like what what what's most important to me right now as a brand? Jenny Melrose 38:36 If the brand is smart, they understand that beautiful photos, that also give an authentic story that gets engagement, matters more than anything else. Jenny Melrose 38:50 I think a lot of brands will get caught up in the numbers and think okay, I've got this Instagram influencers. She's got 3 million followers, but those 3 million followers may not interact the same way that that other girl with 3,000 followers may interact and engage because of the algorithms, and the way that things change. You need an Instagram business account if you want to be an influencer Jenny Melrose 39:09 So it's more about the authentic story, and the engagement that that blogger or influencer is getting. I would definitely say that bloggers absolutely need to have an Instagram presence and you need to have a business account. Jenny Melrose 39:25 If you want to work with a brand, you need to have business accounts not so they can track you. But so that you can provide them with the data to be able to say, I was worth it. I got you this many impressions and this many pieces of engagement and you have to be able to report that to them. Jenny Melrose 39:45 And on Facebook. If you're don't have a business account you are, and you're promoting that you are breaking all sorts of Facebook rules. Jillian Tohber Leslie 39:54 Yes, that is true. But like, for example, do brands want clicks to their site? Do they want people, like we've done this relatively recently where a brand was running a contest, and they want people to come, you know, see what you're saying, and then go enter their contest. Or are brands predominantly just looking for kind of warm, fuzzy? Jenny Melrose 40:20 So the smart ones are understanding that if you're paying for sponsored post, it's different than an affiliate program. Because as a sponsored post, it's about providing your influence. It's not about selling a product. Jenny Melrose 40:36 For affiliate marketing, you need to sell a product in order to make money off of that, which means you need to rely on their website to actually sell. Jenny Melrose 40:43 For a sponsored post I might promote, and let's say a salad dressing. And they're going to ask me to link to their website. If that salad dressing company thinks that anyone is going to buy a salad dressing from their website site, they're out of their mind, right? That's just not what we do. Jenny Melrose 41:04 We are influencing them to remember that the next time they go into the grocery store. Oh, so Jenny was talking about that salad dressing. Let me pick up that salad dressing so it's not trackable in the sense that clicks and buys are trackable. Brands want engagement from bloggers and influencers Jenny Melrose 41:20 And when a brand understands that that is the purpose of a sponsored post. That's when the relationship works well, when they can see there's engagement. That's how they're measuring it. They're not measuring it based on click stories and engagement. I mean, like, comments, likes, shares, any of that kind of thing, right, not necessarily clicks and purchases. Jillian Tohber Leslie 41:41 Got it? Now do you recommend that the influencer proactively send analytics back to the brand? Jenny Melrose 41:53 Yeah, so inside of my course Pitch Perfect Pro, I actually teach exactly what to provide them with. The reason I started my course was because what I found worked really well for me, as I could in a network. When I used to work in the networks. That was one and done. I never had contact with that PR company. But my sponsored income started just growing and become filling up my editorial calendar because I was getting long term contracts. Jenny Melrose 42:22 I would work with them once. And then I would provide them with my data on a silver platter tied in a bow. And they would say, Oh, my God, you just did my work for me, and delivered exactly what we were looking for or whatever it might be. So yes, let's talk about three posts or let's talk about six whatever it might be. Jenny Melrose 42:46 And that's what I teach. Honestly, like Pitch Perfect Pro isn't about just getting a one sponsored posts with the brand. It's about creating a long term relationship with a brand so that you're not looking at next month going on. Okay, what income do I have coming in? Am I actually making money, I have these expenses, whatever it may be. I remember that feeling of looking at it and going, Okay, what's coming in next month? Oh, I have no idea. Fabulous. Jillian Tohber Leslie 43:18 Right. And I would argue that your influence, your authority, with that brand increases for your audience, the more you are in a relationship with that brand. Jenny Melrose 43:30 Yes. Because they see the authenticity, then they see that relationship that you're continuing to partner with them. Yes, absolutely. Jillian Tohber Leslie 43:39 So in terms of scaling posts, do you think it's easier? Also, one thing that that is difficult about sponsored content is you're always starting over. You have a new project and like, okay, what's the new recipe, that kind of thing? How to incorporate keywords and SEO in your sponsored posts as a blogger Jillian Tohber Leslie 43:58 Do you have any strategies for how to think through your process of doing sponsored posts, so that you're not necessarily starting at the way beginning again? Jenny Melrose 44:09 So I think that it really comes down to like trying to find that rock content of what your readers are coming to you for knowing and doing your research ahead of time. Jenny Melrose 44:18 Like I know, you have had podcast interviews with people about SEO, I think, doing your research and knowing what you're ranking for is so important, so that if you're ranking for comfort food, and it's a particular type of comfort food, keeping that brand if you have three posts with them, even within that form of those keywords is about it, that them and you it's really when you create content, it's about weaving a spider web, it's not about shooting them all different directions, they have no idea what they're coming to you for. Jenny Melrose 44:50 It's about keeping them on your site. I hear from so many people, oh, my audience just comes from Pinterest, because they're looking for a recipe. Okay, but let's have other you know, pieces, other recipes, side dishes or salads, or something that can go with that recipe that you're weaving a spider web around that audience member to be like, why I really liked it. This Yes, this is the right type of food for me. This is this is the way I want to be eating whatever it might be. Jillian Tohber Leslie 45:20 Oh, I like that. So you're therefore thinking about creating cool content for this brand. But also how will this impact your authority, your SEO, your traffic? All of that? Jenny Melrose 45:32 Yes. Make sure to follow through with your sponsored content and deliver Jillian Tohber Leslie 45:34 I think that is so so right on. Okay, here's another one last question. And we'll wrap up with, is one thing that I have heard from people who work at these influencer networks, is that bloggers can be irresponsible when creating content. Jenny Melrose 45:57 Yes. And those honestly are the bloggers that ruin it for many of us. Not the ones that take a bag of granola, the ones that don't follow through and deliver. You can't be doing this, if you are going to want to get paid, you need to run it like a business, and you can't miss deadlines, and miss part of the deliverables that you're supposed to be giving to that brand if you've signed a contract. Because really, you have entered into a legal transaction with them. And they can say, Listen, you didn't deliver this, you're not getting paid. Jenny Melrose 46:35 And I think when we get into the mindset of thinking of a I'm a business, I need to make sure that if I'm agreeing to a certain deadline that I can deliver that now. There are definitely some times where I think the networks can kind of be a little pushy with the way they want things done. Jenny Melrose 46:57 And I often think that sometimes because the network is the middleman, they'll go back to the brands and come back to you, and you can end up six edits in and all of a sudden the brand decides that that's not not what they wanted in the first place. And you're redoing the entire post. Jenny Melrose 47:13 So standing up for yourself being like, you know, making sense of what they're trying to ask you. I've had some clients tell me, they told me this date. And then they turned around and because of their edits turn around and wanted it the next day. Jenny Melrose 47:26 I had that happen with me, they turned around and it was like Black Friday or over Thanksgiving, they wanted it the next day. Meanwhile, they had been sitting on it for two months, and just gave me the edits and expected in 24 hours over a holiday. So there's definitely knowing how to treat yourself like a business, to deliver what you can want is expected. And then to stand up for yourself when you need to is important. Jillian Tohber Leslie 47:54 I like that. And don't you think though, that if you are responsible, and you do deliver, and you do turn things in on time, and you do have a good attitude, that that could really work in your favor, because you can assume there will be other bloggers a lot of times, like a brand will do a campaign and they'll reach out to 10 bloggers who are all creating content for that. And if you are the blogger that delivers, they will come back to you. Jenny Melrose 48:23 Oh, yeah. And that's so true. Not even just with the networks, but also with PR companies, because PR companies don't represent normally one brand. They represent multiple. So if you fit into multiple brands, they'll go to every single time because of one relationship that you built with one PR agent, Jillian Tohber Leslie 48:41 Right. And because they know that you make them look good. Jenny Melrose 48:45 Yes, exactly. Right. Jillian Tohber Leslie 48:47 And that they don't have to track you down. Right. So Jenny, this has been so wonderful. Will you talk about your course and how people can learn more from you? Jenny Melrose 49:00 Yes. Absolutely. So I actually offer a masterclass which will walk you through how to attract your dream sponsors without selling out, and we go through just some of the things that you definitely need to avoid and just being able to put it into practice. Jenny Melrose 49:17 My course Pitch Perfect Pro gives you step by step as you could tell him very much a teacher. You do not skip steps with me. You have to go from A to Z and nothing in between. Jenny Melrose 49:31 And it also provides you with absolutely everything you would need. I'm lifestyle, I've done everything. I've done travel, I've done the vacuums, everything. So my proposals are all in there so that you can see exactly what I do. Jenny Melrose 49:55 And then you're able to actually download it and you can edit it so that you can make it in your own. My follow up procedure that I use. I have a culmination document that I teach all my students to do. Those are all in there. Jenny Melrose 50:08 Pretty much every little thing that you need. Plus, I also have a closed Facebook group that we use for any specific questions that come up. So if you're running into something with a brand. You're like, Oh, I don't know how to handle this. They're asking for rights for the photos. What do I do? That's a question I think we get asked once a month easily. Yes. And I always think double your rates. Jillian Tohber Leslie 50:29 Yes. Jenny Melrose 50:32 And there's that access to me and my team so that we can make sure that you're getting what you deserve. Jillian Tohber Leslie 50:39 Oh, Jenny. Okay. Tell me how people can find you. Jenny Melrose 50:45 You can find me a Jennymelrose.com and my pitch checklist is actually right on the homepage. As soon as you drop in there. It's a cheat sheet that's going to tell you exactly what needs to be inside your pitch on. Jenny Melrose 50:56 You can also find me on my podcast Influencer Entrepreneurs. If you go into iTunes, and you just search Jenny Melrose, it'll pop as well, and and I also do weekly free training on my Jenny Melrose Facebook page so that you can get your questions answered live with me. Jillian Tohber Leslie 51:17 Awesome. Well, Jenny, thank you so much. You are a natural teacher. I have learned so much. Jenny Melrose 51:24 Thank you so much. It was such a pleasure. Thank you so much for having me. Subscribe to The Blogger Genius Podcast Jillian Tohber Leslie 51:28 If you're enjoying the Blogger Genius Podcast, please head on over to iTunes and rate us also if you have not yet subscribe. do that because that way you will miss a new episode. Jillian Tohber Leslie 51:41 And if you guys have any ideas for guests that you want topics you want me to cover. I love hearing from you. Email me Jillian@MiloTree.com.

If you’re a speaker, you should be doing live broadcasts on platforms like Facebook and Instagram. But…. I hear you say in your head, I don’t like to see myself on video … I don’t have time … I don’t know what to say. These are all things I’ve said to myself. Even though I’ve been on TV dozens of times, have hosted over a hundred webinars over the years, and speak in person often, I’ve shied away from doing live broadcasting. However, as media consumption is changing and people are spending more and more time on Facebook, Instagram, and YouTube, we have to go where our audience wants us. My guest today is Jenny Melrose, a live broadcasting expert who helps influencers pitch brands and monetize their content. In this episode, we focus on why you should be doing live broadcasts and easy ways for you to start (dip the toe in!). Jenny’s coaches me on what I should be with live broadcasting, so listen to the episode to hear what I’ve decided to do. We also talk about Jenny’s visibility strategy and what she’s learned from speaking at conferences this year as far as her preferred format and style. Get Jenny’s live broadcasting cheat sheet at https://jennymelrose.com/live. My challenge to you: Come into the Speaking Your Brand Facebook group (it’s free) and do a very short live video, sharing with us what you took away from this episode or you can just introduce yourself and tell us what you do. The SYB Facebook group is a safe, welcoming, and supportive space for you to press “Go Live.” You can get access by going to https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.   About My Guest: Jenny Melrose is a former reading specialist who “retired” from her teaching career when her blogging income far exceeded her salary. Through her unique pitching system, her lifestyle blog, The Melrose Family, became regularly sought out by nationally recognized brands such as Neutrogena, Smuckers, Glad, Costco, Stanley Steamer, Sara Lee and many more. Now, she’s made it her mission to use her teaching skills and extensive experience as a successful influencer to share her strategies with thousands of other entrepreneurs via her podcast, Influencer Entrepreneurs and her website, JennyMelrose.com. The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com.   =====================  I’m thrilled that this episode is being sponsored by Book Launchers. I met Julie Broad, the founder, at a conference earlier this year, attended her session on Writing, Publishing, and Promoting Your Book, and invited her on this podcast in episode 65. Julie’s experience and expertise were so evident in that conversation that many of you listeners reached out to her because you’re working on your signature talk and you also want to write a book - they go hand in hand very nicely! But it can feel very overwhelming - you’re not sure where to start much less how to organize it to make it an effective marketing tool for you and then how to market it. That’s where Julie’s company Book Launchers comes in. Book Launchers has an incredible, hands-on workshop coming up November 1-3, 2018, in the Los Angeles area. They have people flying in to attend, so you don’t have to be local. Before you even walk into the room, Book Launchers will help you position your book so it's going to stand out in the marketplace. On site, you'll create your outline (or refine it), plan your book marketing in detail, and brainstorm key elements like chapter titles and book titles. Getting those things right will matter a lot for your book marketing … and tying it into your signature talk. You'll work directly with an Emmy nominated writer, a book marketing specialist who took her last client to the WSJ Bestsellers list, and a brilliant social media strategist who wrote the very first book on Twitter. Plus, before you leave, you'll have created a clear step by step plan (with dates!) to take you from writing to book launch. And, you'll spend eight uninterrupted hours writing! You’ll write more in a weekend than many people write in months! At their last writers retreat many of the attendees wrote more than 10,000 words (that’s almost one third of a book), improved their book idea, and created a plan with dates to launch and market their book!   I invite you to check out the details at https://booklaunchers.com/carol You can use the code “Carol” to receive $100 off the single pay option.   =====================     Highlights: The benefits of doing Facebook Live (more reasons than you think) What platforms to do live broadcasting on The difference between Instagram video and IGTV The recommended length for live videos Why you need to have a consistent date and time Broadcasting to your Facebook page vs. group How to get engagement from viewers What you get out of doing live broadcasting as a speaker Jenny’s visibility strategy   Links: Show notes at https://www.speakingyourbrand.com/88 Get Jenny’s live broadcasting cheat sheet at https://jennymelrose.com/live Visit Jenny’s website at https://jennymelrose.com/ Follow Jenny on Instagram @jenny_melrose Listen to Jenny’s podcast “Influencer Entrepreneurs” “Like” the Speaking Your Brand Facebook page for Facebook Live videos Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999. Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy. Ready to create your signature talk and framework? Email me at carol@speakingyourbrand.com or click here to schedule a call. Say hi to me on Instagram and Twitter: @CarolMorganCox. Subscribe to the podcast and leave a review!   Links and Related Podcast Episodes Mentioned: BeLive.tv Episode 53: What It’s Like to be an Influencer with Jeanette Johnson Episode 81: Be a Better Speaker: Top Takeaways from Watching Presenters at Podcast Movement

Today, I am thrilled to announce that tickets are on sale at the early bird price for Influencer Entrepreneurs Academy coming up April 2 - 4, 2019.  IEA will empower to women bloggers and influencers to scale and grow their businesses.  I am so excited to finally be able to share more about it with you and to open up those early bird ticket sales.I have been blogging for many years and in that time, I have attended many, many blogging conferences. I have loved every minute of the learning and networking I have been able to do at each and every one. My goal in creating this event is to take the best parts of the conferences I have attended and bring them together in one amazing event.While I really enjoy attending and speaking at niche-driven conferences, I wanted my event to be broader. As a lifestyle blogger myself for the past 8 years, I know that I learn the most when I can get around bloggers in many different niches. I get to see what they’re doing to grow their businesses and the specific things that are working for each niche.Links:jennymelrose.com/ieaClick to view: show page on Awesound

Jenny is a former inner city school district reading specialist who “retired” from her teaching career when her blogging income far exceeded her salary.  Through hard work and dedication, her lifestyle blog, The Melrose Family, became regularly sought out by nationally recognized brands such as Neutrogena, Smuckers, Glad, Costco, Stanley Steamer, Sara Lee and many more. The unique pitching process Jenny developed for working with brands transformed an empty editorial calendar into one that was completely booked months in advance. Today, Jenny combines her passion for teaching with her extensive experience working with brands to help other bloggers monetize and grow their websites and social media outlets. She offers videos, e-courses and coaching on JennyMelrose.com; she runs a private Facebook group for influencers looking to share knowledge and take their businesses to the next level; and she hosts a podcast, Influencer Entrepreneurs with Jenny Melrose.

Do you have a ton of content that you know would make a good book or are you looking to gain authority in your niche?  We're diving into how to turn your content in a book.Beth Brombosz of BloggertoAuthor.com is sharing how you can publish a book in just 30 days.Plus, she's offering my audience her worksheet bundle to help you start planning your book today HERE.Topics Discussed:Introduction of Beth Brombosz of BloggertoAuthor.comHer journey on self-publishing a book in 30 daysA book makes you an authority in your nicheHow to determine what is a book idea and what's notA book is a great way to further readers down your sales funnels to become customersCreating an outline is a must have when writing a book because it guides you in your writingSites to use for self-publishingMarketing ideas for sharing the launch of the book via online and in personWorksheet bundle for creating your bookProjections for 2017Blogger to Author Community, Blogger to Author Podcast and Blogger to Author on FacebookResources Mentioned:I make a portion of any sales made as an affiliate.Create SpaceKDP - Kindle Direct PublishingBlurb.com for food bloggers for better options with designDon’t Forget:If you liked this episode of Influencer Entrepreneurs,  please subscribe and leave a fabulous review!You can also put a face to the voices on YouTube.Join the conversation on social media by using the hashtag #IEMastersLinks:jennymelrose.com/podcast-32Click to view: show page on Awesound

Are you pitching brands for sponsored content and hearing crickets?  There are reasons that your pitches are failing and I'm sharing insight on what they are and how to fix them.Plus, be sure to join me in Pitch Perfect LIVE!  A 5 Day Event where I will show you the exact steps to take for pitching and landing your next big sponsor. jennymelrose.com/pitch-perfect-liveTopics Discussed:Less stress with working directly with a brandA calendar filled in advanceSpeak to your strengths and get paid what you are worthPitch Perfect LIVE 5 Day Event - who to reach out to and what to say when you do jennymelrose.com/pitch-perfect-liveThe trouble with your mindset and lack of confidenceIt's not all about you - focus on the brandDo your research!Too specific with the initial pitch to the brandHave a call to action in your initial pitchImportance of a proposalGiving up to easyThe best time to send a pitchSubject line examples to get your initial pitch openedResources Mentioned:I make a portion of any sales made as an affiliate.Pitch Perfect ProPitch Perfect Challenge bit.ly/2bkfxYePitch Perfect LIVE jennymelrose.com/pitch-perfect-liveConverting Media Kit Video Training bit.ly/2cU1oR4Pitch Perfect Cheat Sheet jennymelrose.com/pitch-checklistDon’t Forget:If you liked this episode of Influencer Entrepreneurs,  please subscribe and leave a fabulous review!You can also put a face to the voices on YouTube.Join the conversation on social media by using the hashtag #IEMastersLinks:jennymelrose.com/podcast-30Click to view: show page on Awesound

As online influencers we often believe that we need to work with brands and businesses that are no where near us, but what about the local brands that are right in our backyard.We are diving into how to pitch local brands with Robyn Gleason of MoreMediaInc.comTopics Discussed:Introduction of Robyn Gleason from Simply Fresh Dinners and More Media Inc.Importance of having someone to collaborate with about your online businessStory of how Robyn reached out to local farms and started doing recipe development for themImportance of researching the local businesses social media presenceExample of an event hosted and created for local businessesImportance of influencer campaignsThe ability to pitch without being worried about getting a knowMore Media Inc. and the campaigns that they runUnderstanding the strengths that each influencer brings to the tableInvitation only influencer campaigns and the reasoning behind itSend media kit to Robyn at admin@moremediainc.comProjections for 2017The difference between More Media Inc and networksResources Mentioned:I make a portion of any sales made as an affiliate.Consultation Services with Jenny bit.ly/60minconsultationPitch Perfect Pro eCourse bit.ly/2pzB2szMedia Kit Video Training bit.ly/2cU1oR4Don’t Forget:If you liked this episode of Influencer Entrepreneurs,  please subscribe and leave a fabulous review!You can also put a face to the voices on YouTube.Join the conversation on social media by using the hashtag #IEMastersLinks:jennymelrose.com/podcast-28Click to view: show page on Awesound

Are you ready to pitch brands to work on sponsored content, but you don't know where to start?  All too often I get asked who to reach out to and what to say when I do.Today I'm walking you through my exact process for creating a converting pitch.  Not only will you walk away with who to reach out to, but specifically what to say to land that sponsored content.Topics Discussed:Importance of understanding an elevator pitchA brain dump for determining an elevator pitchHoning in on specifics that stand out from the brain dumpHow to set yourself apart in your pitch with your strengthsUnderstanding the importance of your influence on your audienceChecking your pantry for regularly used items and brandsFinding the golden ticket or email address on their websiteHow to use Twitter or Instagram to find the email addressImportance of an authentic pitch that is relevant to the season {3-4months in advance}Keeping the pitch generalVery specific call to action and the reasoning behind itResources Mentioned:I make a portion of any sales made as an affiliate.Pitch Perfect Challenge bit.ly/2bkfxYeWorking with Brands eCourse bit.ly/2pzB2szIE 22: How to Increase Productivity with Jennifer Roskamp jennymelrose.com/podcast-22/IE 17: How to Monetize Twitter with Saira Perl jennymelrose.com/podcast-17/Influencers 101 Twitter Course bit.ly/influencers-101Influencer Entrepreneurs Masters Membership Site bit.ly/2hsjQUWWorking with Brands eCourse Waitlist bit.ly/2pzB2szDon’t Forget:If you liked this episode of Influencer Entrepreneurs,  please subscribe and leave a fabulous review!You can also put a face to the voices on YouTube.Join the conversation on social media by using the hashtag #InfluencerEntrepreneursLinks:jennymelrose.com/podcast-26Click to view: show page on Awesound

So many online entrepreneurs that I meet are also moms and we are literally trying to do it all. We want to be the stay-at-home mom that is also the room mom and on the PTA all while running a successful business from home. In today's episode Jenn Slavich is walking us through How to Get Organized as busy moms and online entrepreneurs without losing our sanity in the process.She also is offering a 5 Day Busy Mom Challenge to my audience so that we can hit the ground running this summer. homebyjenn.lpages.co/bmc-page-jennym/Topics Discussed:Introduction of Jenn Slavich of HomebyJenn.com.Most difficult part of being an online entrepreneurHow to keep it all organizedExplanation of themed daysTypical workday scheduleThe key to getting it all organizedSet a schedule and stick to it so that your focusedImportance of a vision board for personal and business goalsJournaling for goal settingOrganized Busy Mom Workbook homebyjenn.com/organized-busy-momAutomating and creating a plan for yourself by figuring out the howDaily plan set nightly with a visualization in the morning of the tasks being completedProjections for 2017Busy Mom Video PodcastResources Mentioned:I make a portion of any sales made as an affiliate.Organized Busy Mom Workbook homebyjenn.com/organized-busy-momBusy Mom Challengehttps://homebyjenn.lpages.co/bmc-page-jennym/Don’t Forget:If you liked this episode of Influencer Entrepreneurs, please subscribe and leave a fabulous review!You can also put a face to the voices on YouTube.Join the conversation on social media by using the hashtag #IEMastersLinks:jennymelrose.com/podcast-24Click to view: show page on Awesound

As an influencer for more than six years, I appreciate what power I hold with my audience. It took me a while to realize I should be using that influence on my audience to promote my own product. In order to do so though you need to have an audience primed to buy. We're diving into How to a Create a Challenge Aligned to a Product in order to build your list and sell your product.Be sure to join the Challenge Builder bit.ly/challenge-builder so that we can walk you through how to create one for your product!Topics Discussed:Introduction of the pivot taken towards JennyMelrose.comElements of a sales funnel aligned to a productWhy a challenge?How to decide on a challengeElements of a challengeHow to promote a challengeCart opening for Sequence to Launch eCourse bit.ly/2lVEgbcResources Mentioned:I make a portion of any sales made as an affiliate.Challenge Builder bit.ly/challenge-builderPodcast 18: How to Build your Email List with Content Upgrades jennymelrose.com/podcast-18/Elements of a Sales Funnel jennymelrose.com/elements-of-a-sales-funnel/Working with Brands eCourse bit.ly/2pzB2szConverting Media Kit Video Training bit.ly/2cU1oR4Pitch Perfect Challenge bit.ly/2bkfxYePitch Checklist bit.ly/2oHlTVICaitlinBacher.comInfluencer Entrepreneurs Community facebook.com/groups/InfluencerEntrepreneurs/Sequence to Launch eCourse bit.ly/2lVEgbcDon’t Forget:If you liked this episode of Influencer Entrepreneurs, please subscribe and leave a fabulous review!You can also put a face to the voices on YouTube.Join the conversation on social media by using the hashtag #IEMastersLinks:jennymelrose.com/podcast-20Click to view: show page on Awesound

Are you an online business owner trying to keep your finances organized? Your financial records as an online business owner are the key to your success.We’re chatting with Iyanna Vaughn of iyanna.co all about how to keep your finances organized throughout the year in order to understand the profit that your business is bringing in.Be sure to take advantage of Iyanna’s Price Calculator to make sure that you are charging what you are truly worth. Book your Strategy Session with Iyanna today!Topics Discussed:Introduction of Iyanna Vaughn of iyanna.coPivoting to focus in on your nicheToughest part of starting a business from scratchFirst step to take today for financial success within your businessUnderstanding a Profit and Loss statement with it streamlined full diversified streams of incomeHow to cut costs on expenses from FOMO {Fear of Missing Out}Percentage to put aside for taxesMaking sure to pay yourselfWhen is the right time to invest to scale your businessProcesses in place in order to grow your business with team membersSoftware to handle financesWhen is the right time to hire a bookkeeperHow to price for services and productsProjections for 2017Resources Mentioned:I make a portion of any sales made as an affiliate.Influencer Entrepreneurs Masters ProgramProfit FirstWorking with Brands eCourseWave for bookkeepingXero accounting softwarePricing CalculatorBusiness BoutiqueMoney Mastery AgendaStrategy Session with IyannaDon’t Forget:If you liked this episode of Influencer Entrepreneurs, please subscribe and leave a fabulous review!You can also put a face to the voices on YouTube.Join the conversation on social media by using the hashtag #InfluencerEntrepreneursLinks:jennymelrose/podcast-19Click to view: show page on Awesound

Are you overwhelmed by social media and wondering which outlet has the ability to monetize easily?There are so many social media outlets and only so much time in the day, which is why I love that Saira Pearl of MomResource.com makes it easy to monetize Twitter with her simple strategies and a plan of action.Grab her free download of 10,000 Followers in 10 Minutes per Day by using the code JENNY at checkout!Topics Discussed:Introduction of Saira Pearl of MomResource.comJourney through blogging as a businessGreatest difficulty to overcome as an online entrepreneurSize of a Twitter following needed to monetizeTwitter lets you find thousands of people in specific nichesHow to find people within your niche with hashtags and turn their followers into your followersImplementing lists to grow your followingUtilizing lists to grow your incomeAutomating retweets to maximize your timeImportance of how specific hashtags need to beHow to make your profile stand out on TwitterMonetizing with Twitter via affiliate marketing and sponsored contentThe ins and outs of Twitter partiesAll the details on analytics for TwitterProjectionsResources Mentioned:I make a portion of any sales made as an affiliate.TwitterLegend.comWorking with Brands eCourseElite Blog AcademyInfluencer Entrepreneurs Masters ProgramTwitter CourseHashtagifyLinqiaDon’t Forget:If you liked this episode of Influencer Entrepreneurs, please subscribe and leave a fabulous review!You can also put a face to the voices on YouTube.Join the conversation on social media by using the hashtag #InfluencerEntrepreneursLinks:jennymelrose.com/podcast-17Click to view: show page on Awesound

There are so many levels of Working with Brands. It's not always just about leveraging your influence. Sometimes it needs to be about educating brands and playing to your strengths to leverage your brand.Taylor is students of the Working with Brands eCourse that saw at 500% increase in her income within 90 days of taking the course. You can read about her most recent income report HERE.Topics Discussed:Introduction of Taylor Stinson of The Girl on BloorJourney of creating sponsored content from networks to pitching brands directlyWorking with Canadian compared to US brandsImportance of speaking to your audienceDifficulty of managing your time as an entrepreneurTheming your days for productivityImportance of entrepreneurial spiritHow to take your pitch to the next levelImportance of educating brands and all that influencers can do for themLeveraging your strengthsListening to your audience to grow your brandProjections for 2017You can find Taylor on Facebook, Twitter & Instagram.Resources Mentioned:I make a portion of any sales made as an affiliate.Working with Brands eCourseTodd Herman's 90 Day YearMoolah MarketersDon’t Forget:If you liked this episode of Influencer Entrepreneurs, please subscribe and leave a fabulous review!You can also put a face to the voices on YouTube.Join the conversation on social media by using the hashtag #InfluencerEntrepreneursLinks:jennymelrose.com/podcast-16Click to view: show page on Awesound

Do keywords and SEO have you lost? I often feel like I'm overthinking them, which is why I'm so excited for Katy Widrick to share your knowledge on Understanding Keywords & SEO.We are chatting with Katy of MakeMediaOver.com about ways to simplify keyword research in order to improve your SEO. We're even talking about how to use Pinterest to do so. Who doesn't love Pinterest?!Be sure to grab your FREE Optimization Checklist HERE!Topics Discussed:Introduction of Katy Widrick of MakeMediaOver.comThe Olivia Pope of blogging"It's just code"Finding clients that understand who you areKnowing your strengthsSimple explanation of SEOSpecific example of titles with keywordsMeta description, title and SEO within YoastNudges for GoogleSEO for imagesProjections for 2017Resources Mentioned:I make a portion of any sales made as an affiliate.Optimization ChecklistNicole Culver of Blissful EatsPinterest as a Keyword Search ToolMaking your Old Content New AgainYoast PluginBlogging and Digital Marketing Trends for 2017Working with Brands eCourseInfluencer Entrepreneurs Masters ProgramDon’t Forget:If you liked this episode of Influencer Entrepreneurs, please subscribe and leave a fabulous review!You can also put a face to the voices on YouTube.Join our Influencer Entrepreneurs Facebook Community to join in on the conversation.Links:jennymelrose.com/podcast-13Click to view: show page on Awesound