Podcast Marketing Trends Explained

We've reached the end of Season two, but are by no means slowing down. Here's what we're going to be up to over the next few months between seasons.⭐️ Get a free podcast marketing audit with personalized recommendations to help you grow: https://podcastmarketingacademy.com/audit ⭐️Subscribe to Podcast Marketing Trends ExplainedCheck out the Podcast Marketing Trends 2024 ReportSubscribe to the Scrappy Podcasting NewsletterTry Transistor.fm for free for 14 days✍️ Leave your feedback for the show: http://podcastmarketingtrends.com/feedback

One in ten music albums makes its money back. The same is true for startups and movies. But what about podcasts?Is it possible for any of us to create a successful show? Or are the odds always going to be stacked against us, with only a tiny fraction of shows breaking through to the mainstream? In this episode, we break down the odds behind creating both a successful show and a successful career as a creator, and explore exactly what you can do to stack the deck in your favour.

Over the past year, median podcast growth rates were nearly flat. In other words, the typical show experienced almost zero growth over the previous 12 months. If you've been in podcasting for a while, this might correspond with your feeling that it is harder to grow today than it once was. And yet… while growth may have slowed for the typical show, there are others that are unlocking more and faster growth than ever before. So what's going on here? And what do we as creators need to do to tap into the potential for growth that exists?

Video is changing podcasting, probably forever and probably in ways we can't predict. But while conversations and debates about the risks and upsides to creators as well as the industry as a whole are inescapable right now, they all seem to be missing the key point: That this isn't a conversation about different consumption mediums and file delivery formats.It's a conversation about YouTube as a platform, and the power, influence, and magnetism it exerts on every person on the internet.

There's no shortage of advice to be found on how to grow your audience. But how closely does that advice align with how podcast listeners say they actually find, choose (and abandon) the shows they listen to? It turns out, there are a number of surveys that have asked listeners to share their discovery and consumption habits. And while the data can sometimes contradict itself, it offers us as creators a peek behind the curtain into podcast listeners' hidden psychology, so that we can better meet them where they're at with our marketing and our shows. What's more, this data offers us a blueprint for the questions to ask (and avoid) when conducting our own listener research.

People make decisions based on the information they have available to them. When it comes to podcast discover, that information almost always consists of just two elements: Your show title and cover art. These two elements, then, are the first and more impactful listener filter. Get them wrong, and you'll miss out on a constant stream of your ideal listeners who are passing the show over because they don't realize it's relevant or aligned with their taste. But what does the “wrong” title or cover art even look like? And more importantly, what does the “right” packaging for your show look like (if it even exists). In this episode, we break down the data from the 2024 Podcast Marketing Trends Report to identify what high-growth shows do differently when it comes to crafting their packaging—and how you can borrow those lessons to help increase your show's growth potential.

Why do people listen to podcasts? And why do they listen to YOUR podcast (or one like yours)? It turns out, the answers to these questions can be found in a nerdy, obscure marketing concept called Jobs to Be Done Theory. Jobs to Be Done Theory origins date back to the 1930s, but was more fully developed by Harvard Business School researched Clayton Christiansen—primarily through an iconic case study about milkshakes… and how people don't buy milkshakes for the obvious reasons you might think.But JTBD applies to much more than milkshakes. In fact, it applies to every product, service, piece of content—including podcasts—that any of us spend time, money, or attention to consume. In this episode, we'll break down how to apply JTBD theory to boost the effectiveness of your marketing by aligning your content, messaging, and packaging with the job your listeners are seeking out a show to do.

Its easy to imagine that if you just had a budget to put toward paid podcast advertising, all your marketing problems would be solved. But is that really true? Anyone who's ever done any advertising will quickly tell you its one of the most gruelling, creatively challenging marketing practices on the planet—one where you have to be ok with burning a large amount of cash up front to figure out what (if anything works). That said if you approach it with a bit of savvy… paid advertising can be a sneaky smart way to grow.

Beneath the surface of every creative medium is a hidden code. Like DNA, this code dictates the constraints and possibilities of what's possible within that platform. Like any platform, podcasting has its own code. The problem is most creators don't understand the unique platform dynamics, constraints, and psychology baked into the medium… which makes it hard—if not impossible—to grow. Fortunately, once you're able to decipher the code—of podcasting or any other platform—you unlock your potential for growth and ROI. Topics Covered00:00 Understanding podcast's platform dynamics 01:58 Listener bandwidth 05:57 The data on podcast consumption 08:29 Platform constraints & listener psychology 15:37 The pros & cons of podcasting's built-in intertia 22:13 Host-led vs concept-led growth 25:46 What do listeners expect from podcasting? 35:22 Are long podcasts actually better? 45:03 Our picks for best “podcasts”

For 74% of podcasters, downloads are the primary metric used to measure success. But should they be? For years, downloads were one of the only ways creators could measure the reach and impact of their show. But over the past few years, we've been getting a slow but steady stream of new analytics tools and data points… many of which provide much more useful information about whether what we're doing is working than downloads alone.Topics Covered00:00 Why do so many people care about downloads? 06:06 The case in favour of downloads 08:13 The shortcomings of downloads as a metric 09:02 How paid podcast promotion campaigns can ruin your analytics 10:22 Is listen time a better metric than downloads? 13:26 Alternative hard podcast metrics to track 17:36 Soft podcast metrics to track 28:17 Understanding leading & lagging indicators 38:21 How we combine metrics to measure success 42:36 One final obscure metric for you to track

A podcast listener's decision to click play boils down to a small number of touchpoints.Most prominent are your show title, artwork, and episode titles. But while these (and other) touchpoints have always had a significant impact on listener acquisition, we've never had a way to track it. Until now. In 2024, Spotify rolled out a new discovery dashboard, giving us as creators a new set of metrics to understand how listeners flow through our listener acquisition funnel. The best part is that if you know how to interpret the data this dashboard provides, it gives you a map of exactly what you need to do you improve your listener acquisition and grow your show. Here's what you need to know.

Will discovery algorithms actually grow your show for you? Since the dawn of podcasting, creators have been clamoring for better discoverability. And now, thanks to YouTube & Spotfiy's algorithms, better discovery might be here. But will it actually be the marketing cure-all many creators hope it will be? Or might it actually make it harder to grow? Or perhaps, algorithmic discovery will change the medium into something else entirely… One way or another, we're about to find out. Here's how to prepare for it.

Over $15k of podcast marketing education is up for grabs. Here's how to get it.Complete the 2025 Podcast Marketing Trends SurveyResourcesSubscribe to Podcast Marketing Trends ExplainedCheck out the Podcast Marketing Trends 2024 ReportSubscribe to the Scrappy Podcasting NewsletterTry Transistor.fm for free for 14 days✍️ Leave your feedback for the show: http://podcastmarketingtrends.com/feedback

It's a turbulent time to be a podcaster.YouTube and Spotify are introducing discovery algorithms that have the potential to both help and hurt creators. The rise of video podcasting is challenging the very definition of what a podcast even is. And AI… well, you already know about AI.In short, being a podcaster today means trying to keep your head above water in the firehose of noise that is constantly flooding your listeners' screens, feeds, and even personal recommendations.So the question is: In the face of all of this noise, competition, and change, what are we as creators supposed to do? Or, maybe a better question: Who are the podcast creators and marketers who are making the most of this changing podcast landscape, and what can we learn from the way they're creating and marketing their shows, that we can apply to our own?In Season 2 of Podcast Marketing Trends Explained, our goal is to get to the bottom of these questions, using a mix of data and personal insights and observations from our own podcasting experiments.In every episode, we'll take one key data point from the latest Podcast Marketing Trends Report, and break down what it means for you as a podcast creator, producer, or marketer, so you can make smarter, savvier, data-driven decisions about how to make and market your show.You can check out the full report at podcastmarketingtrends.com and hit subscribe wherever you're listening now to get every episode of this season.⭐️ Get a free podcast marketing audit with personalized recommendations to help you grow: https://go.podcastmarketingacademy.com/audit-pmte-sn ⭐️ResourcesSubscribe to Podcast Marketing Trends ExplainedCheck out the Podcast Marketing Trends 2024 ReportSubscribe to the Scrappy Podcasting NewsletterTry Transistor.fm for free for 14 days✍️ Leave your feedback for the show: http://podcastmarketingtrends.com/feedback

Michael Jordan, Simone Biles, Wayne Gretzky. Every someone, someone comes along who is playing the game at a whole different level. And when it comes to podcasting, we've got two of them. Jay Clouse and Chris Hutchins each host hugely successful shows. And this special episode, we're getting inside the minds of these two creators to understand the thought process, experiments, and personalities behind the downloads (not to mention some serious revenue).

Plus, we need your help to decide what to make next. We spend the majority of our time thinking about podcast marketing & growth. But that doesn't mean we have it all figured out. In this final episode of Season 1 of Podcast Marketing Trends Explained, we break down our stats from the season along with our mistakes and missed opportunities, lessons learned… and the surprising insights we've gained along the way. Plus, we brainstorm three new show concept ideas to keep us busy between seasons… and ask your feedback on which one we should pursue. Cast your vote for which show we should make next

 A magnetic show concept gives you an unfair advantage over every other show on your topic, even in the most crowded spaces. In the crowded world of book reviews and author interviews, This Queer Book Saved My Life stands out both through its combination of narrow niche and unique & compelling concept. In this roast, we dissect what makes this show work from a packaging perspective, as well as some of the improvements the Host, J.P. Der Boghossian could make to increase the show's discovery and listener acquisition.

Less than 5% of your potential audience is listening to your show. Here's why, in their own words. Even small shows with just a few hundred (or few dozen) downloads an episode have usually been listened to—at one point or another—by thousands of people. A small number of those people are your regular listeners and superfans. A larger number are casual listeners and samplers, people who don't listen to every episode, but rather based on their interest in a specific episode topic or guest. And then there are the people who listened to one episode or less… and never came back. While the data is hard to measure, chances are, less than 5% of the people who are both aware of your show and interested in your topic are regular listeners. Which begs two questions: 1. Why aren't they listening? 2. Is there anything you can do to change that? To get to the bottom of this frustrating phenomenon, we ran a survey to our larger audience to find out—in their own words—what kept them listening more regularly… or at all. The good news? They didn't hold back. And in this episode, we break down their feedback, which—while aimed at our show—likely applies to your show as well.

Tim Ferriss has inspired countless podcasters to create shows interviewing “top performers”… but can any of them succeed? And if so, what's the blueprint? In this episode of Podcast Marketing Trends Explained, we roast DSTLLD's podcast's packaging.We break down what's working, what's not, and what you can learn to improve your podcast cover art, title, show description, SEO, and episode titles to improve your podcast discoverability and get more listeners.

They're not always obvious, but the elements of storytelling are at the heart of every great episode. This is as true for interview and solo shows as it is for narrative. For comedy & fiction as it is for business. And in this episode, with the help of a special guest, we're breaking down the core principles of storytelling and how to incorporate them into your show.

Advantages (& pitfalls) of serialized shows, leveraging Apple Podcasts “Channels”, SEO opportunities, standing out by aiming narrow, and the power of a well-defined Jobs to be Done. In this episode of Podcast Marketing Trends Explained, we roast History of the Germans podcast's packaging.We break down what's working, what's not, and what you can learn to improve your podcast cover art, title, show description, SEO, and episode titles to improve your podcast discoverability and get more listeners.

We all know success doesn't happen overnight. But what does the data say about how long it takes to reach 1k… or 10k downloads per episode? Podcasting is inherently a slow-growth medium. Without a central discovery system offering the potential for virality, growing a podcast is a long game of slow, steady, incremental growth that compounds over time. But while you might expect growth to be somewhat slow when you start out, how long should it take before it speeds up? In this episode, we're breaking down what the data says about how long it takes the typical show to reach the 1k and 10k milestones, the factors that influence those timelines, and what you can do to accelerate the process. 

Creating intrigue in your description, matching your artwork to your audience, ChatGPT messaging hacks, finding audiences that are already “in motion”. In this episode of Podcast Marketing Trends Explained, we roast Open to Criticism's podcast's packaging.We break down what's working, what's not, and what you can learn to improve your podcast cover art, title, show description, SEO, and episode titles to improve your podcast discoverability and get more listeners.From leveraging resources like Chat GPT to non-designer design tips, there are easy ways to make small tweaks to make a big impact.

How long should your episodes be? What's the best format for growth? Plus the most important decision you can make if you want to grow. Before you launch a new show, you have to make a number of creative decisions that set the course of your show. Will you do an interview, solo, or co-hosted show? How long should your episodes be? How often will you release new episodes? And who is this actually for? These structural decisions tend to get made once, sometimes without much thoughts… but they cast a long shadow over the growth potential of your show forever. So how do you ensure you're making decisions that align with your goals and give you the best chance at success? 

Compelling show concepts, making boring topics fascinating, highlighting host credibility, designing for your desired audience, and more.In this episode of Podcast Marketing Trends Explained, we roast Meredith Brasher's podcast, Insurance vs History.We break down what's working, what's not, and what you can learn to improve your podcast cover art, title, show description, SEO, and episode titles to improve your podcast discoverability and get more listeners.From the importance of first impressions to captivating your listeners with thoughtfully curated descriptions, find out how a few small tweaks can help your audience feel more connected to you as a host and boost your marketing efforts.

Most podcasters waste their time on these tasks that will never lead to growth. Are you? Producing a regular podcast is one of the most grueling, time-intensive forms of content creation in existence.But what if 80% of the time you're currently spending on your show isn't actually contributing to growth? In other words, what if you could get the same results while spending drastically less time on your show? Or, what if you were to redirect that time towards higher leverage activities that actually did move the needle for growth?

"It takes a lifetime to build a good reputation, but you can lose it in a minute."Today, we're putting the idea to the test.Because in our latest podcast roast, we're featuring a brand new show featuring two veteran, highly successful, much beloved creators who are teaming up for the first time.In theory, Stephen Robles and Jason Aten, hosts of Primary Technology should have it all figured out.Stephen, after all, is the much beloved former host of the Apple Insider podcast, while Jason is an experienced tech writer for Inc. Magazine.But theory doesn't always translate into reality.And what got you here, doesn't always get you there.Given the pedigree, my expectations going into this roast were high.And while there's a lot to learn from what Stephen & Jason are doing right with the show...There's one major oversight with their packaging that is likely costing them dearly. And it's a mistake they're far from alone in making.

How to get the best ROI on your podcast production and marketing budget to maximize growth… whether it's $100 or $10,000 per month.You're probably pretty confident that if you had more money to spend on your podcast, you'd be able to grow it faster.But have you ever stopped to think about how you would spend it to get the greatest ROI?Should you buy ads? Invest in better gear? Hire an editor or assistant?In this episode, we break down our takes on where your podcast budget is best spent in order to grow the fastest.

How to get the best ROI on your podcast production and marketing budget to maximize growth… whether it's $100 or $10,000 per month. You're probably pretty confident that if you had more money to spend on your podcast, you'd be able to grow it faster. But have you ever stopped to think about how you would spend it to get the greatest ROI? Should you buy ads? Invest in better gear? Hire an editor or assistant? In this episode, we break down our takes on where your podcast budget is best spent in order to grow the fastest.

Intentional vibe setting, why people unsubscribe from podcasts, implicit and explicit context, podcast SEO strategy, sharpening your episode titles, and more.   In this episode of Podcast Marketing Trends Explained, we roast Cracking Copy's podcast's packaging.We break down what's working, what's not, and what you can learn to improve your podcast cover art, title, show description, SEO, and episode titles to improve your podcast discoverability and get more listeners.

Everyone loves to talk about podcasting's so-called "Discoverability Problem". But does it actually exist?And if not, what are the marketing channels you as a creator can tap into to get your show in front of more of your ideal listeners?In this episode, we break down three types of listener acquisition channels and how you can leverage them to grow your show... without social media and without a discovery algorithm.

Everyone loves to talk about podcasting's so-called "Discoverability Problem". But does it actually exist? And if not, what are the marketing channels you as a creator can tap into to get your show in front of more of your ideal listeners? In this episode, we break down three types of listener acquisition channels and how you can leverage them to grow your show... without social media and without a discovery algorithm.

In this episode of Podcast Marketing Trends Explained, we roast The Empowered Stepmom's podcast's packaging.We break down what's working, what's not, and what you can learn to improve your podcast cover art, title, show description, SEO, and episode titles to improve your podcast discoverability and get more listeners.⭐️ Get a free podcast marketing audit with personalized recommendations to help you grow: https://podcastmarketingacademy.com/audit ⭐️Topics Covered0:00 Intro00:43 First impressions of the cover art08:48 Assessing the show's title13:42 Breaking down the show description19:23 The importance of listener-orienting your copy26:11 How to best use the author byline27:13 Assessing the episode titles and descriptions30:59 Live adjustments to the show's packaging34:41 How to submit your show for a roastResourcesComplete the Podcast Marketing Trends 2024 SurveySubscribe to Podcast Marketing Trends ExplainedCheck out the Podcast Marketing Trends 2023 ReportSubscribe to the Scrappy Podcasting NewsletterTry Transistor.fm for free for 14 days✍️ Leave your feedback for the show: http://podcastmarketingtrends.com/feedback  

What everyone gets wrong about using social media to grow your podcast, and what you should be doing instead. There might be no more common question in podcasting than: “How do I get more listeners”. And there might be no more common answer than, “Be active on social media.” The result is that social media is by far the most popular marketing channel used by podcasters to (at least try to) get more listeners and grow their shows. But does it actually work? And if it does, how, exactly? In this episode, we explore the potential benefits of social media for podcasters, how to use it effectively to grow your show and your brand, and why social media might actually be a more effective growth channel than it appears on the surface.⭐️ Get a free podcast marketing audit with personalized recommendations to help you grow: https://podcastmarketingacademy.com/audit ⭐️Topics Covered0:00 Intro01:02 How many podcast listeners does 40,000 X (Twitter) followers get you in 2024?05:57 Non-podcast-growth reasons to be active on social media08:06 Understand why you're using each platform17:47 Which platform should you be on to promote your podcast?26:34 The "Buyer's Journey" of Podcast Listener Acquisition27:24 Why social media is probably getting you listeners without you even knowing 35:10 The double-edge sword of building your platform reputation38:45 Non-social media growth channels47:09 Key takeaways from this episodeResourcesDarknet DiariesHow I Write PodcastJay ClouseNever Post PodcastDerek SiversComplete the Podcast Marketing Trends 2024 SurveySubscribe to Podcast Marketing Trends ExplainedCheck out the Podcast Marketing Trends 2023 ReportSubscribe to the Scrappy Podcasting NewsletterTry Transistor.fm for free for 14 days✍️ Leave your feedback for the show: http://podcastmarketingtrends.com/feedback  

In this episode of Podcast Marketing Trends Explained, we roast Alison Hoenes' How Fitting podcast packaging to break down what's working, what's not, and what you can learn to improve your podcast cover art, title, show description, SEO, and episode titles.⭐️ Get a free podcast marketing audit with personalized recommendations to help you grow: https://podcastmarketingacademy.com/audit ⭐️Topics Covered00:00 Introduction00:50 First Impressions of the Podcast Packaging02:04 Analyzing the Podcast Cover Art05:32 Analyzing the Podcast Name07:21 Analyzing the Show's Description16:30 Analyzing the Episode Titles25:01 Custom Artwork28:52 Key Takeaways & Recommendations32:00 How to Submit Your Show for an AuditResourcesComplete the Podcast Marketing Trends 2024 SurveySubscribe to Podcast Marketing Trends ExplainedCheck out the Podcast Marketing Trends 2023 ReportSubscribe to the Scrappy Podcasting NewsletterTry Transistor.fm for free for 14 days✍️ Leave your feedback for the show: http://podcastmarketingtrends.com/feedback  

Imagine if you could interview 500 podcasters, separate out the ones that doubled their audience over the previous year, and ask them point blank what they did to get that result.Well, that's exactly what we did, and in this episode, we're sharing what we found. Specifically, we looked into the Podcast Marketing Survey submissions of the 15 highest-growth shows, shows that had grown anywhere from 100%–400% over the previous year, and dug into their response to the question: "What's the thing that has had the single biggest impact on growth in the past year."They're answers, and the trend they hint at, might surprise you.⭐️ Get a free podcast marketing audit with personalized recommendations to help you grow: https://podcastmarketingacademy.com/audit ⭐️Topics Covered1:15 What is the average month-over-month growth rate for podcasts?6:11 The most-impactful tactics employed by high-growth shows10:49 Finding Podcast-Market Fit for your show14:30 The Content-Art Spectrum19:32 Why reducing listener churn is just as important as attracting new listeners 22:01 Practical takeaways to increase your monthly growth rateResourcesPodcast Audience Survey TemplateHow to Run a Podcast Audience SurveyLinkfireChartableHow Acquired Grew Their Podcast Acquired PodcastWait But WhyThe Smash or Pass TestThe Content-Art Spectrum: How to Identify, Find & Research Your Ideal Listeners Complete the Podcast Marketing Trends 2024 SurveySubscribe to Podcast Marketing Trends ExplainedCheck out the Podcast Marketing Trends 2023 ReportSubscribe to the Scrappy Podcasting NewsletterTry Transistor.fm for free for 14 days✍️ Leave your feedback for the show: http://podcastmarketingtrends.com/feedback  

⭐️ Help Us Amplify The Show During Launch Week & Earn Prizes ⭐️ Level 1 — Subscribe, rate, and review:Subscribe to the show in Apple Podcasts or SpotifyLeave an honest rating & reviewEmail me a screenshot of your review at jeremy(at)podcastmarketingacademy.comAs thanks, I'll send you a free copy of my Podcast Sponsor Toolkit, which dozens of podcasters have already used to land 5-figure sponsor deals.Level 2 — Share the show publicly:Share the show using the following link on social media or in your newsletter: link.chtbl.com/pmte-launch​Include a screenshot of your post in your email to me — jeremy(at)podcastmarketingacademy.comIn return, I'll send you access to your choice of one of my deep dive workshops pulled from the Podcast Marketing Academy curriculum, including:Podcast Collaboration Crash CoursePerfect Podcast PackagingPodcast Differentiation Crash CourseAll you have to do is share the link below, and reply with a screenshot.Link to share: link.chtbl.com/pmte-launchIn this episode of Podcast Marketing Trends Explained, we roast Wits & Weights' podcast packaging to break down what's working, what's not, and what you can learn to improve your podcast cover art, title, show description, SEO, and episode titles.⭐️ Get a free podcast marketing audit with personalized recommendations to help you grow: https://podcastmarketingacademy.com/audit ⭐️Topics Covered00:00 Introduction01:14 First Impressions of the Podcast Packaging04:18 Analyzing the Podcast Name06:43 Analyzing the Podcast Cover Art12:47 Analyzing the Show's Description18:05 Analyzing the Episode Titles22:19 Comparing the Artwork to Other Competing Shows25:37 Optimizing the Show for SEO Discovery30:27 How to Submit Your Show for an AuditResourcesComplete the Podcast Marketing Trends 2024 SurveySubscribe to Podcast Marketing Trends ExplainedCheck out the Podcast Marketing Trends 2023 ReportSubscribe to the Scrappy Podcasting NewsletterTry Transistor.fm for free for 14 days✍️ Leave your feedback for the show: http://podcastmarketingtrends.com/feedback  

⭐️ Help Us Amplify The Show During Launch Week & Earn Prizes ⭐️ Level 1 — Subscribe, rate, and review:Subscribe to the show in Apple Podcasts or SpotifyLeave an honest rating & reviewEmail me a screenshot of your review at jeremy(at)podcastmarketingacademy.comAs thanks, I'll send you a free copy of my Podcast Sponsor Toolkit, which dozens of podcasters have already used to land 5-figure sponsor deals.Level 2 — Share the show publicly:Share the show using the following link on social media or in your newsletter: link.chtbl.com/pmte-launch​Include a screenshot of your post in your email to me — jeremy(at)podcastmarketingacademy.comIn return, I'll send you access to your choice of one of my deep dive workshops pulled from the Podcast Marketing Academy curriculum, including:Podcast Collaboration Crash CoursePerfect Podcast PackagingPodcast Differentiation Crash CourseAll you have to do is share the link below, and reply with a screenshot.Link to share: link.chtbl.com/pmte-launchLook closely at the data behind almost anything—from podcast growth, to Google search results, to Amazon product sales, and more—and you'll notice a trend.In almost every case, the bulk of the rewards (downloads, clicks, sales) go to just a tiny percentage of the available options.This pattern shows up everywhere, and it's known as the Power Law.In this episode, we're breaking down the math behind the power curve as it relates to podcasting, whether you should actually be aiming to be at the peak of the curve, and how to set realistic and achievable goals related to your show.⭐️ Get a free podcast marketing audit with personalized recommendations to help you grow: https://podcastmarketingacademy.com/audit ⭐️ Topics Covered00:00 Introduction05:10 Understanding the Power Law Curve and it's impact on podcasting14:25 Why you shouldn't settle for creating an "average" podcast… and strategies for stand-out26:40 Unpacking the download data in the Podcast Marketing Trends 2023 Report37:15 Aligning expectations and setting realistic goalsResourcesComplete the Podcast Marketing Trends 2024 SurveySubscribe to Podcast Marketing Trends ExplainedCheck out the Podcast Marketing Trends 2023 ReportSubscribe to the Scrappy Podcasting NewsletterTry Transistor.fm for free for 14 days✍️ Leave your feedback for the show: http://podcastmarketingtrends.com/feedback  

It's easier than ever to launch and produce a podcast. But it's never been harder to grow one.On this show, we break down and explore what the data says about what it takes to market and grow a podcast in 2024 to help you make smarter decisions about your show, grow faster, and earn more.Together, cohosts—and longtime podcasters, creators, and marketers—Jeremy Enns (Podcast Marketing Academy) and Justin Jackson (Transistor.fm) explore topics like:How do you define success for your podcast? What are the most effective marketing strategies, tactics, and growth channels for podcasts?What does the data say about how to structure your show and episodes?Which social media channels should you focus on as a podcaster? How do you stack up to other shows? Using the data uncovered by the Podcast Marketing Trends 2023 Report our goal is to make sense of the numbers and turn them into actionable insights that you can use to create a better show and market it more effectively. You can find the full report at podcastmarketingtrends.com/2023.