Podcasts about podcast marketing academy

Video is changing podcasting, probably forever and probably in ways we can't predict. But while conversations and debates about the risks and upsides to creators as well as the industry as a whole are inescapable right now, they all seem to be missing the key point: That this isn't a conversation about different consumption mediums and file delivery formats.It's a conversation about YouTube as a platform, and the power, influence, and magnetism it exerts on every person on the internet.

There's no shortage of advice to be found on how to grow your audience. But how closely does that advice align with how podcast listeners say they actually find, choose (and abandon) the shows they listen to? It turns out, there are a number of surveys that have asked listeners to share their discovery and consumption habits. And while the data can sometimes contradict itself, it offers us as creators a peek behind the curtain into podcast listeners' hidden psychology, so that we can better meet them where they're at with our marketing and our shows. What's more, this data offers us a blueprint for the questions to ask (and avoid) when conducting our own listener research.

People make decisions based on the information they have available to them. When it comes to podcast discover, that information almost always consists of just two elements: Your show title and cover art. These two elements, then, are the first and more impactful listener filter. Get them wrong, and you'll miss out on a constant stream of your ideal listeners who are passing the show over because they don't realize it's relevant or aligned with their taste. But what does the “wrong” title or cover art even look like? And more importantly, what does the “right” packaging for your show look like (if it even exists). In this episode, we break down the data from the 2024 Podcast Marketing Trends Report to identify what high-growth shows do differently when it comes to crafting their packaging—and how you can borrow those lessons to help increase your show's growth potential.

Why do people listen to podcasts? And why do they listen to YOUR podcast (or one like yours)? It turns out, the answers to these questions can be found in a nerdy, obscure marketing concept called Jobs to Be Done Theory. Jobs to Be Done Theory origins date back to the 1930s, but was more fully developed by Harvard Business School researched Clayton Christiansen—primarily through an iconic case study about milkshakes… and how people don't buy milkshakes for the obvious reasons you might think.But JTBD applies to much more than milkshakes. In fact, it applies to every product, service, piece of content—including podcasts—that any of us spend time, money, or attention to consume. In this episode, we'll break down how to apply JTBD theory to boost the effectiveness of your marketing by aligning your content, messaging, and packaging with the job your listeners are seeking out a show to do.

Its easy to imagine that if you just had a budget to put toward paid podcast advertising, all your marketing problems would be solved. But is that really true? Anyone who's ever done any advertising will quickly tell you its one of the most gruelling, creatively challenging marketing practices on the planet—one where you have to be ok with burning a large amount of cash up front to figure out what (if anything works). That said if you approach it with a bit of savvy… paid advertising can be a sneaky smart way to grow.

Beneath the surface of every creative medium is a hidden code. Like DNA, this code dictates the constraints and possibilities of what's possible within that platform. Like any platform, podcasting has its own code. The problem is most creators don't understand the unique platform dynamics, constraints, and psychology baked into the medium… which makes it hard—if not impossible—to grow. Fortunately, once you're able to decipher the code—of podcasting or any other platform—you unlock your potential for growth and ROI. Topics Covered00:00 Understanding podcast's platform dynamics 01:58 Listener bandwidth 05:57 The data on podcast consumption 08:29 Platform constraints & listener psychology 15:37 The pros & cons of podcasting's built-in intertia 22:13 Host-led vs concept-led growth 25:46 What do listeners expect from podcasting? 35:22 Are long podcasts actually better? 45:03 Our picks for best “podcasts”

For 74% of podcasters, downloads are the primary metric used to measure success. But should they be? For years, downloads were one of the only ways creators could measure the reach and impact of their show. But over the past few years, we've been getting a slow but steady stream of new analytics tools and data points… many of which provide much more useful information about whether what we're doing is working than downloads alone.Topics Covered00:00 Why do so many people care about downloads? 06:06 The case in favour of downloads 08:13 The shortcomings of downloads as a metric 09:02 How paid podcast promotion campaigns can ruin your analytics 10:22 Is listen time a better metric than downloads? 13:26 Alternative hard podcast metrics to track 17:36 Soft podcast metrics to track 28:17 Understanding leading & lagging indicators 38:21 How we combine metrics to measure success 42:36 One final obscure metric for you to track

A podcast listener's decision to click play boils down to a small number of touchpoints.Most prominent are your show title, artwork, and episode titles. But while these (and other) touchpoints have always had a significant impact on listener acquisition, we've never had a way to track it. Until now. In 2024, Spotify rolled out a new discovery dashboard, giving us as creators a new set of metrics to understand how listeners flow through our listener acquisition funnel. The best part is that if you know how to interpret the data this dashboard provides, it gives you a map of exactly what you need to do you improve your listener acquisition and grow your show. Here's what you need to know.

Send us a textWhat matters more—consistency and content quality or marketing and promotion? Drawing from industry insights, podcasting trends, and our own experiences, we explore the strategies successful podcasters use to grow their audience!Audio quality plays a crucial role in retaining podcast listeners, and we've got some valuable tips to help you achieve great sound without breaking the bank. Drawing parallels from the world of sports, we delve into the importance of self-review, sharing how listening to your own episodes can lead to a more polished and engaging show. We also explore creative marketing strategies, discussing guerrilla tactics and the power of listener engagement to fuel growth, even when resources are scarce.Links mentioned in this episode: Podcast Marketing Academy's 2024 Podcast Marketing TrendsThe Offline World by Tom WebsterBuzzsprout Conversations: Badr MilliganBuzzsprout Conversations: Kate CaseySound-Off: Tell us about your podcast and we'll come up with a unique marketing idea for you!Support the showContact Buzzcast Send us a Text Message Tweet us at @buzzcastpodcast, @albanbrooke, @kfinn, and @JordanPods Send a "boostagram" through Fountain or Castamatic Email us at support@buzzsprout.com Thanks for listening & keep podcasting!

A newsletter is one of the best strategies for turning casual listeners into loyal followers who buy from you.  If you're not convinced, I'm confident you will be by the end of this episode.   Discover how you can boost sales by combine an email strategy with your podcast, in this interview with Jeremy Enns. He's the founder of Podcast Marketing Academy and the man behind the Scrappy Podcasting Newsletter, a newsletter that offers unconventional marketing ideas on how to punch above your weight and beat the long odds of podcasting success.   From our conversations, you'll discover:    15:57 - Why he believes a big part of his success is focusing on writing about what excites him, and why you're setting yourself up for failure if writing feels like a chore   31:02 - Advice on avoiding ebooks as a lead magnet and what he recommends instead   36:04 - Why your newsletter needs to provide minimal viable value, alongside what that means and why it is important   38:21 - The correlation between sending more emails and making more money, and what you need to consider if you plan on sending more emails   Got a minute? We'd love a review! ⭐⭐⭐⭐⭐  Visit Apple Podcasts and Spotify to leave us a review and make our day

Participate in our Listener Feedback Survey. 5 minutes for $50. It's an often overlooked but critical sin. Taking too many shortcuts in our work. The allure of quick fixes can lead to long-term damage and tank a brand's reputation and trustworthiness. In this episode we uncover the hidden costs of cutting corners and the ethical implications that come with it. Listen For4:42 Cutting Corners Using AI6:26 Prioritizing Your Unique Strengths11:00 Impacts of Cross Posting Content on Social Media16:12 Cold Email Campaigns. Yea or Nay? Guest: Jeremy EnnsJeremy Enns is the Founder of Podcast Marketing Academy where he helps scrappy brands & podcast creators make sense of marketing and hit their next growth milestone with step-by-step playbooks and approachable marketing education.Website | X | LinkedIn | Instagram | YouTube | Free Podcast Marketing Audit | Scrappy Podcasting Newsletter  Rate this podcast with just one click Leave us a voice message we can share on the podcast  https://www.speakpipe.com/StoriesandStrategiesStories and Strategies WebsiteDo you want to podcast? Book a meeting with Doug Downs to talk about it.Apply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | ThreadsRequest a transcript of this episodeSupport the Show.

Subscribe to Podcast Marketing Trends Explained ↗ I was out for a run recently, and I was listening to a new podcast called Podcast Marketing Trends Explained. This show is co-hosted by my two friends, Jeremy Enns and Justin Jackson. Both of these guys are deep into the world of podcasting. Justin is the cofounder of Transistor, which is one of my favorite podcast hosting platforms. And Jeremy is the founder of Podcast Marketing Academy, as well as a member of The Lab. These guys are doing really great work with this podcast about podcasting. It's nerdy. It's data driven. It's everything I love about being creator and a podcaster all rolled into one. But these guys are taking a very rigorous data driven approach, and I love everything they are putting out. In particular, I loved this episode you're about to listen to. It's all about understanding why it's so hard to get your fans from other platforms to give a podcast a listen. Full transcript and show notes Justin's Twitter Jeremy's Twitter Watch this episode on YouTube *** WHEN YOU'RE READY

Sound Judgment is about the craft of audio storytelling. Not about the marketing of podcasts. But today, we're bringing you a gift from someone I trust completely when it comes to audience growth: Jeremy Enns of Podcast Marketing Academy, and his co-host, Justin Jackson, cofounder of Transistor.fm. They've teamed up to produce Podcast Marketing Trends Explained, a limited series that extracts proven audience growth techniques from Enns' comprehensive annual survey of podcasters about their marketing methods. In this episode, you'll learn: — Whether the famed "podcast discoverability problem" actually exists— The three types of marketing channels at your disposal & what the data shows about their effectiveness— Whether or not it's worth it (and when) to pay for ads— How to pick the right marketing channel for you— Why "owned media" is the low-hanging fruit for many creators— What most podcasters get wrong about growth through collaborations, and— How to kickstart word-of-mouth growth. (P.S.: Word-of-mouth growth is my favorite kind of growth, and IMHO, the best kind!) About Jeremy EnnsAbout Justin JacksonCan't get enough of Podcast Marketing Trends Explained? Follow it now.   Improve your storytelling Check out our popular workshops on interviewing, story editing, story structure, longform narrative, audience engagement, scriptwriting and more. Hire Elaine to speak at your conference or company. Subjects include: Effective Storytelling; Communicating for Leaders; Communicating about Change; Mastering the Art of the Interview; Success in Guesting, and much more. Discover our strategic communication services and coaching for thought leaders using storytelling tools to make the world a better place. Serving writers, podcasters, public speakers, and others in journalism & public media, climate change, health care, policy, and higher education. Visit us at www.podcastallies.com. Subscribe to Sound Judgment, the Newsletter, our twice-monthly newsletter about creative choices in audio storytelling. Connect:Facebook | LinkedIn | Instagram✉️ Email Elaine at allies@podcastallies.com

In this week's episode of the Send & Grow podcast, SparkLoop's Dylan Redekop sits down with Jeremy Enns, the bearded brains behind the Scrappy Podcasting newsletter and Podcast Marketing Academy.Jeremy is not just a podcast marketing expert; he's a master at intertwining the worlds of newsletters and podcasts to create a unique blend of content that captivates audiences.In this episode, Dylan & Jeremy dive into:The Synergy Between Newsletters and Podcasts: How Jeremy leverages this dynamic duo to build a loyal audience.Podcasting for Newsletter Operators: Jeremy shares why he believes creating a podcast can be a game-changer for newsletter operators and under what circumstances it truly makes sense.Practical Steps to Start Your Podcast: From ideation to execution, Jeremy outlines the how-tos of podcasting for newsletter enthusiasts looking to expand their reach.Newsletters for Podcasts: Flipping the script — the benefits of having a newsletter for your podcast....and a treasure trove of actionable advice and insider tips for anyone looking to enrich their content strategy with podcasts and newsletters!OTHER LINKS MENTIONEDpodcastmarketingacademy.com/sparkloopPodcast Marketing Trends Explained on Apple PodcastsPodcast Marketing Trends Explained on SpotifyDylan on Twitter/XDylan on LinkedInSparkLoop's Paid Recommendations — the game-changing way to instantly monetize your newsletter.SparkLoop Partner Programs — grow your newsletter at 10x speed.SparkLoop Affiliate Contest — recommend SparkLoop, earn commissions, and win a FREE trip to Cancun!

⭐️ Help Us Amplify The Show During Launch Week & Earn Prizes ⭐️ Level 1 — Subscribe, rate, and review:Subscribe to the show in Apple Podcasts or SpotifyLeave an honest rating & reviewEmail me a screenshot of your review at jeremy(at)podcastmarketingacademy.comAs thanks, I'll send you a free copy of my Podcast Sponsor Toolkit, which dozens of podcasters have already used to land 5-figure sponsor deals.Level 2 — Share the show publicly:Share the show using the following link on social media or in your newsletter: link.chtbl.com/pmte-launch​Include a screenshot of your post in your email to me — jeremy(at)podcastmarketingacademy.comIn return, I'll send you access to your choice of one of my deep dive workshops pulled from the Podcast Marketing Academy curriculum, including:Podcast Collaboration Crash CoursePerfect Podcast PackagingPodcast Differentiation Crash CourseAll you have to do is share the link below, and reply with a screenshot.Link to share: link.chtbl.com/pmte-launchIn this episode of Podcast Marketing Trends Explained, we roast Wits & Weights' podcast packaging to break down what's working, what's not, and what you can learn to improve your podcast cover art, title, show description, SEO, and episode titles.⭐️ Get a free podcast marketing audit with personalized recommendations to help you grow: https://podcastmarketingacademy.com/audit ⭐️Topics Covered00:00 Introduction01:14 First Impressions of the Podcast Packaging04:18 Analyzing the Podcast Name06:43 Analyzing the Podcast Cover Art12:47 Analyzing the Show's Description18:05 Analyzing the Episode Titles22:19 Comparing the Artwork to Other Competing Shows25:37 Optimizing the Show for SEO Discovery30:27 How to Submit Your Show for an AuditResourcesComplete the Podcast Marketing Trends 2024 SurveySubscribe to Podcast Marketing Trends ExplainedCheck out the Podcast Marketing Trends 2023 ReportSubscribe to the Scrappy Podcasting NewsletterTry Transistor.fm for free for 14 days✍️ Leave your feedback for the show: http://podcastmarketingtrends.com/feedback  

If you're tired of your podcast not growing at all, join us in the Grow The Show Academy! That's our program where we'll help you implement the podcast growth strategies that actually work. ---- Summary Growing your podcast audience takes more than just a good idea and compelling content. In this episode, Kevin Chemidlin teams up with Jeremy Enns from Podcast Marketing Academy to share how you can expand your reach and monetize your podcast. They discuss podcast growth strategies and highlight Jeremy's EARS framework, focusing on attracting new listeners, keeping them hooked and making sales. Jeremy goes over each step of his approach, from how to make your podcast unique to ways to improve the listening experience and find new listeners on social media. Plus, he shares a special tip that might just transform your show. Listen now to hear all these insights and more! Topics Discussed The evolution of Jeremy's career and the podcast industry Jeremy's EARS framework Creating a unique podcast that stands out The role of engagement in listener retention Exploring the peak-end rule Strategies for podcast growth Challenges and strategies for better sales conversions Visit Podcast Marketing Academy to take Jeremy's FREE Podcasting Marketing Assessment! ---- MORE FROM KEVIN: Take the FREE 12 Days of Podcast Growth Email Course to get 12 days of podcast growth lessons in your inbox! Watch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business! Connect with Kevin on Twitter, Instagram, or LinkedIn APPLY To the Grow The Show Accelerator Subscribe to Grow The Show on Youtube LINKS TO OUR PARTNERS: Learn More about working with Podcast Boutique Grab Kevin's Recommended Mic on Amazon Build a Podcast Website in 7 Minutes on Podpage

⭐️ Help Us Amplify The Show During Launch Week & Earn Prizes ⭐️ Level 1 — Subscribe, rate, and review:Subscribe to the show in Apple Podcasts or SpotifyLeave an honest rating & reviewEmail me a screenshot of your review at jeremy(at)podcastmarketingacademy.comAs thanks, I'll send you a free copy of my Podcast Sponsor Toolkit, which dozens of podcasters have already used to land 5-figure sponsor deals.Level 2 — Share the show publicly:Share the show using the following link on social media or in your newsletter: link.chtbl.com/pmte-launch​Include a screenshot of your post in your email to me — jeremy(at)podcastmarketingacademy.comIn return, I'll send you access to your choice of one of my deep dive workshops pulled from the Podcast Marketing Academy curriculum, including:Podcast Collaboration Crash CoursePerfect Podcast PackagingPodcast Differentiation Crash CourseAll you have to do is share the link below, and reply with a screenshot.Link to share: link.chtbl.com/pmte-launchLook closely at the data behind almost anything—from podcast growth, to Google search results, to Amazon product sales, and more—and you'll notice a trend.In almost every case, the bulk of the rewards (downloads, clicks, sales) go to just a tiny percentage of the available options.This pattern shows up everywhere, and it's known as the Power Law.In this episode, we're breaking down the math behind the power curve as it relates to podcasting, whether you should actually be aiming to be at the peak of the curve, and how to set realistic and achievable goals related to your show.⭐️ Get a free podcast marketing audit with personalized recommendations to help you grow: https://podcastmarketingacademy.com/audit ⭐️ Topics Covered00:00 Introduction05:10 Understanding the Power Law Curve and it's impact on podcasting14:25 Why you shouldn't settle for creating an "average" podcast… and strategies for stand-out26:40 Unpacking the download data in the Podcast Marketing Trends 2023 Report37:15 Aligning expectations and setting realistic goalsResourcesComplete the Podcast Marketing Trends 2024 SurveySubscribe to Podcast Marketing Trends ExplainedCheck out the Podcast Marketing Trends 2023 ReportSubscribe to the Scrappy Podcasting NewsletterTry Transistor.fm for free for 14 days✍️ Leave your feedback for the show: http://podcastmarketingtrends.com/feedback  

Podcast Marketing Academyが2023年の「ポッドキャストマーケティングトレンド」を発表しました。今日はこのレポートの一部を紹介したいと思います。

In Podnews today: A new report from The Podcast Marketing Academy shares secrets of success. Visit https://podnews.net/update/winnders-aibs-2023 for the story links in full, and to get our daily newsletter.

Here's what you need to know for today in the business of podcasting: Spoken word audio report (NPR / Edison Research): Record high consumption; podcast share growing; AM/FM unbeatable in the car by Brad HillAs the strikes end and Hollywood gets back to business, what happens next for advertisers and ad buyers? by Kristina MonllosAmericans to brands: look inward before weighing in on politics by Alyssa MeyersHow I got 10x YouTube subscribers by adding video to my podcast by Ashley Hamer…as for the rest of the news: SoundStack hires digital audio vet Michael Fischer, the nomination deadline for The Ambies is November 17th, Spooler has launched a map tool allowing podcasters to mark locations mentioned in a podcast on an embeddable map, The Podcast Marketing Academy has published a new marketing trends report, Spotify has revamped their connected TV app with more features and a UI similar to the desktop and mobile versions.

Here's what you need to know for today in the business of podcasting: Spoken word audio report (NPR / Edison Research): Record high consumption; podcast share growing; AM/FM unbeatable in the car by Brad HillAs the strikes end and Hollywood gets back to business, what happens next for advertisers and ad buyers? by Kristina MonllosAmericans to brands: look inward before weighing in on politics by Alyssa MeyersHow I got 10x YouTube subscribers by adding video to my podcast by Ashley Hamer…as for the rest of the news: SoundStack hires digital audio vet Michael Fischer, the nomination deadline for The Ambies is November 17th, Spooler has launched a map tool allowing podcasters to mark locations mentioned in a podcast on an embeddable map, The Podcast Marketing Academy has published a new marketing trends report, Spotify has revamped their connected TV app with more features and a UI similar to the desktop and mobile versions.

In this episode, we sit down with Jeremy Enns, a podcast expert who's traveled the world for seven years while building a thriving online business. Jeremy shares his journey from audio engineering school to podcasting, revealing the secret to long-term success in the industry. Discover how focusing on what you enjoy and creating a podcast that aligns with your passions can lead to inevitable success. Learn about the importance of quality in podcasting, the power of AI tools, and how to engage your existing audience for exponential growth. If you're a podcaster or aspiring entrepreneur, this episode is packed with valuable insights to help you level up your podcast and business game. Don't miss it!   More about Jeremy: Jeremy Enns is the founder of Podcast Marketing Academy where he teaches brands and creators how to hit their next growth milestones with detailed step-by-step marketing playbooks. He's originally from the cold, barren Canadian Prairies but has been traveling full-time for the past 7 years.   Want to find more from Jeremy? Check out… https://podcastmarketingacademy.com/  https://podcastmarketingacademy.com/audit  https://podcastmarketingacademy.com/scrappy-podcasting-newsletter   ------------------------------------------------------------------ Want more Business Choreography?  Check out… Business Choreography Website  Join The Business Choreography Group  Text Us "CHOREO NOW" To Get Started: 385-442-7188   Need the tech to build your Business Choreography? Check out.... ChoreoSuite   Connect With Michael Johnson: LinkedIn | Instagram | Facebook | YouTube | Twitter | TikTok    

EPISODE SUMMARY Join scientist and mindset & high-performance coach Claudia Garbutt and podcast marketing expert & founder of the Podcast Marketing Academy Jeremy Enns as they talk about growing your podcast through effective marketing.    In this episode, we talk about: -      Podcast marketing & podcast funnels -      The best podcast marketing strategies to help your show grow -      Which podcast stats & performance metrics to track   EPISODE NOTES Jeremy Enns is the founder of Podcast Marketing Academy, the only growth-focused podcast education platform for experienced creators, brands, and marketers looking to build long-term, sustainable audience growth systems.  He loves any sport that involves a frisbee, used to co-host an explicit-rated ice cream podcast, once rode a bicycle across Europe, and will always look back on the day he finally saved up enough money to buy the Millennium Falcon Lego set as one of his proudest achievements.   Links:   Website: https://counterweightcreative.co   https://twitter.com/iamjeremyenns   https://www.linkedin.com/in/jeremy-enns/   https://www.instagram.com/iamjeremyenns/   -----------------   If you enjoyed this episode, learned something new, had an epiphany moment - or were reminded about a simple truth that you had forgotten, please let me know by rating & reviewing this show on https://linktr.ee/wiredforsuccess.   Oh, and make sure you subscribe to the podcast so you don't miss out on any of the amazing future episodes! If you don't listen on iTunes, you can find all the episodes here.     Disclaimer: Podcast Episodes might contain sponsored content.

E28: Jeremy is the Founder of Podcast Marketing Academy, which is a podcast growth and marketing company helping scrappy podcast centric brands, networks and creators punch above their weight.Today, I speak to him about the four key aspects of his excellent EAR$ framework: Exposure, Attraction, Retention, and Monetization. We also dig into how Jeremy implements them for his own content, and how you can implement them for your content.***EXCERPTS:The Power of Newsletters: "I think that's a way easier ask just because of how we treat newsletters like we don't expect an immediate thing. It's almost like I'm going to subscribe now, and I know that I'm going to get the next newsletter."— Jeremy Enns (9:44)Optimizing Lead Magnets for Higher Conversion Rates: "I realized, like, I have kind of like a messaging problem and maybe a design problem where it doesn't feel legitimate or hooky or compelling enough. And that needed to change if I wanted to get more people onto the list."— Jeremy Enns (13:09)***TOPICS:How Jeremy Got Into Podcasting (3:10)Introduction to the EAR$ Framework (6:11)How to Get Your Content Exposure (7:04)Using Newsletter For 'Exposure' to Podcast (8:31)How to Attract Your Ideal Audience (11:41) How to Retain Your Audience (15:22)How to Analyze Retention For a Podcast (18:06)Why a Big Audience Doesn't Translate to Sales & Monetization (23:34)How To Apply the EAR$ Framework (26:59)***LINKS:Podcast Marketing AcademyFollow Jeremy on TwitterJOIN: First Class Founders Premium MembershipDOWNLOAD: Hyper-Visuals For Our Episodes (Free)***FOLLOW / REVIEW:- Follow - Leave 5-star review***CONNECT W/ YONG-SOO:- X- Threads- LinkedIn- Newsletter***First Class Founders is a show for indie hackers, bootstrapped founders, CEOs, solopreneurs, content creators, startup entrepreneurs, and SaaS startups covering topics like build in public, audience growth, product marketing, scaling up, side hustles, holding company, etc. Past guests include Arvid Kahl, Tyler Denk, Noah Kagan, Clint Murphy, Jay Abraham, Andrew Gazdecki, Matt McGarry, Nick Huber, Khe Hy, and more. Episode you might like:Future of Newsletters with Tyler Denk, Founder & CEO at BeehiivFrom Zero to 100K Subscribers: How to Grow Your Newsletter like a Pro with Newsletter Growth Expert Matt McGarry...

Where are my podcasters at?   If you have a podcast or are just thinking about creating one, then today's show is for you.   My guest, Jeremy Enns, and I are discussing what it takes to create a podcast that gets noticed and stands out in a sea of a million other podcasts.   Plus, we're talking about how to build a podcast that actually lands you clients. We're diving into the one step that most podcasters overlook when starting their show and how to market your podcast in a scrappy way in 2023.   Jeremy Enns is the founder of Podcast Marketing Academy, where he teaches brands and creators to hit their next growth milestone with detailed step-by-step marketing playbooks. He writes the Scrappy Podcast newsletter where he shares short actionable ideas around how underdog shows can punch above their weight.   So I hope you enjoy this conversation with Jeremy and stay to the end because Jeremy shares something that's truly insightful about what it takes to be successful in business these days.   In this episode: Why you have to start with market research, plus Jeremy's tips for how to do it for your podcast Why you shouldn't be afraid to make content and position your show for experts What a podcast really does for your audience and your business in 2023 Why you shouldn't throw money at advertising your podcast at the beginning, and what to do to build your audience instead   Learn more about Jeremy Enns: Podcast Marketing Academy Scrappy Podcasting Newsletter Podcast Marketing Assessment Twitter: @iamjeremyenns   Learn more about Michelle Mazur: Get on the waitlist for The Expert Up Club Request a free 1:1 Chat  Connect with me on LinkedIn   Resources: Growth in Reverse Newsletter Sign up for the newsletter The Rebel Expert Manifesto Three Word Rebellion  

EPISODE 158If there is one question we love to get as podcast managers it is: How can I market my show? Today we are talking about just that with Jeremy Enns, a Podcast Marketing Strategist and Educator. We discuss his 4 essential pieces of a rock solid podcast marketing strategy EAR$: Exposure, Attraction, Retention, and Monetization. We discuss recognizing and finding the gaps in your current marketing strategy, and then how to move forward with a plan. We talk about the importance of getting paid for your work, displaying your unique personality to create audience loyalty, and concrete actions you can take to help your clients market their podcast.Jeremy Enns is the CEO and founder of Counterweight Creative and Podcast Marketing Academy, a high-intensity, cohort-based course for creative mavericks looking to grow a raving base of brand evangelists. He has worked with dozens of brands, entrepreneurs, and creators helping them generate over 50 million podcast downloads and millions of dollars in revenue. He enjoys helping podcast grow and convert casual listeners into raving fans, clients, and customers.In this episode, we cover:-Jeremy's shift in focus from agency work to creator-The importance of getting paid for your work and the pros and cons of partnering with sponsors-The 4 essential pieces of a rock solid podcast marketing strategy: Exposure, Attraction, Retention, Monetization (EAR$)-Recognizing the gaps in your own marketing strategy-Creating content with the intent of reaching a new audience-Focusing on making connections and friends with other people in your niche to grow your podcast-The differences between Attraction and Exposure and picking your audience and niche-Attraction through cover art design, show description, and pitch-Creating personal resonance and loyalty from your audience vs information focused content-Setting up your podcast to make monetization easy-Following a marketing framework to diagnose your weaknesses then boost your audience and income-Jeremy's upcoming free workshop Design Your Podcast Growth EngineIf you want to chat more about this topic, I would love to continue this conversation with you, over on Instagram! @laurenwrightonTo learn how to earn $5k per month as a podcast manager (without taking on a million clients!) grab a seat in our free masterclass at http://laurenwrighton.com/masterclassSHOW NOTES: https://laurenwrighton.com/episode158

J&E discuss the “Beef”, RØDE's biggest announcement ever, AI-powered Lately and more. J&E have a discussion about the "Beef" controversy explained: Costar David Choe's past claims of "rapey" behavior resurface. RØDE's Biggest Announcement Ever: Introducing Seven New Products and Product Updates. About Lately! “The right words. In your voice. At scale. Welcome to AI that delivers higher social performance for sales and marketing teams across the globe. And by higher, we mean waaaay higher. Lately is an AI-powered content repurposing engine and a social media management, employee advocacy and sales enablement syndication platform.” She Podcasts LIVE! (June 19 - 23, 2023) tickets are on sale! We've added a few different ticket options and you can also reserve your hotel room. Check it out here! Do you have a series idea just waiting to see the light of day? Send it into the stratosphere with the JAR Audio Pilot Competition for Emerging Women Podcasters! JAR wants to see more women who are new to the podcasting space get the chance they deserve to bring their ideas to life. That's why we're encouraging emerging women writers and podcasters to go to their page and fill out the form briefly outlining their idea for a great original podcast series. Tell us about yourselves! We've partnered with Jeremy Enns from the Podcast Marketing Academy to gather some important information about what's working in podcast marketing! You know you wanna know what's working and what's not! Could you take a few mins to fill it out? You can help us all grow together! https://podcastmarketingacademy.com/podcast-marketing-trends-2023-she-podcasts/ We are collaborating with Marco Arment from Overcast . He has committed to continuing to feature podcasts led by people of marginalized genders. And we are thrilled. All women and non-binary folks please fill out this SUPER EASY FORM! DO IT NOW. She Podcasts thanks our Sponsors! → ProSocial Video Production Service Here's where to find us: Tik Tok Pinterest Twitter Facebook (Group) Facebook (Page) LinkedIn If you haven't done it already, join the She Podcasts Facebook group! Did you know we have a membership? Click here to check it out. Send us your feedback, email feedback@shepodcasts.com! We can't wait to hear from you!

Podnews acquires Podcast Business Journal, a new YouTube extension, Voice Isolation, Timebolt and more! There's a new YouTube extension (Chrome) that aligns with Chat GPT. The extension will completely transcribe the video you're watching and automatically send it to Chat GPT. Apple's iOS 16.4 has a cool feature - Voice Isolation - that can make cellular calls better. Timebolt - automatically remove silence, speed-up scenes, and rapidly cut commentary in video and podcasts. Podnews acquired Podcast Business Journal She Podcasts LIVE! (June 19 - 23, 2023) tickets are on sale! We've added a few different ticket options and you can also reserve your hotel room. Check it out here! Do you have a series idea just waiting to see the light of day? Send it into the stratosphere with the JAR Audio Pilot Competition for Emerging Women Podcasters! JAR wants to see more women who are new to the podcasting space get the chance they deserve to bring their ideas to life. That's why we're encouraging emerging women writers and podcasters to go to their page and fill out the form briefly outlining their idea for a great original podcast series. Tell us about yourselves! We've partnered with Jeremy Enns from the Podcast Marketing Academy to gather some important information about what's working in podcast marketing! You know you wanna know what's working and what's not! Could you take a few mins to fill it out? You can help us all grow together! https://podcastmarketingacademy.com/podcast-marketing-trends-2023-she-podcasts/ We are collaborating with Marco Arment from Overcast . He has committed to continuing to feature podcasts led by people of marginalized genders. And we are thrilled. All women and non-binary folks please fill out this SUPER EASY FORM! DO IT NOW. She Podcasts thanks our Sponsors! → ProSocial Video Production Service Here's where to find us: Tik Tok Pinterest Twitter Facebook (Group) Facebook (Page) LinkedIn If you haven't done it already, join the She Podcasts Facebook group! Did you know we have a membership? Click here to check it out. Send us your feedback, email feedback@shepodcasts.com! We can't wait to hear from you!

Informed Delivery!, a robust discussion about Emily Ratajkowski and her new podcast, Riverside's massive update and more! J&E are blown away by Informed Delivery. Do you know what that is? Then J&E have a robust discussion about the article - Emily Ratajkowski on Dating, Podcasting, and Her Bitch Era. Riverside Unveils Text-Based Editing and AI Transcription Features in Massive Update She Podcasts LIVE! (June 19 - 23, 2023) tickets are on sale! We've added a few different ticket options and you can also reserve your hotel room. Check it out here! Do you have a series idea just waiting to see the light of day? Send it into the stratosphere with the JAR Audio Pilot Competition for Emerging Women Podcasters! JAR wants to see more women who are new to the podcasting space get the chance they deserve to bring their ideas to life. That's why we're encouraging emerging women writers and podcasters to go to their page and fill out the form briefly outlining their idea for a great original podcast series. Tell us about yourselves! We've partnered with Jeremy Enns from the Podcast Marketing Academy to gather some important information about what's working in podcast marketing! You know you wanna know what's working and what's not! Could you take a few mins to fill it out? You can help us all grow together! https://podcastmarketingacademy.com/podcast-marketing-trends-2023-she-podcasts/ We are collaborating with Marco Arment from Overcast . He has committed to continuing to feature podcasts led by people of marginalized genders. And we are thrilled. All women and non-binary folks please fill out this SUPER EASY FORM! DO IT NOW. She Podcasts thanks our Sponsors! → ProSocial Video Production Service Here's where to find us: Tik Tok Pinterest Twitter Facebook (Group) Facebook (Page) LinkedIn If you haven't done it already, join the She Podcasts Facebook group! Did you know we have a membership? Click here to check it out. Send us your feedback, email feedback@shepodcasts.com! We can't wait to hear from you!

Podcasting is a lot of fun. Podcasting is a great way to share your voice. Podcasting is an effective way to build relationships. Podcasting is a low budget way to share your work professionally. If you're podcasting or thinking about podcasting... AND YOU'D LOVE TO MAKE MONEY MARKETING YOUR PODCAST EFFECTIVELY... ​Join this free workshop with Jeremy Enns on April 6th (recording included)...​ Jeremy is awesome, extremely knowledgable and quite hip to-boot! You'll love him and you'll love this inspiring workshop. SHOW NOTES: 1. Design Your Podcast Growth Engine (Free Workshop) https://makingmajik--jeremyenns.thrivecart.com/pma7-accelerator-plus/642a87c4b4f6e/ This no-fluff, 4-day workshop will help you identify and assemble the four components of your show's growth engine so you can grow faster with less effort. 2. Podcast Marketing Academy 0–1k Accelerator https://podcastmarketingacademy.com/?affiliate=makingmajik This high-intensity 6-week program will walk you through developing & crystallizing a cohesive, streamlined podcast marketing strategy to attract, nurture & convert your perfect-fit customers with authentic, sustainable marketing. 3. Leverage your Life's Work in the Creators Club https://majikmedia.com/creators-club

The podcasting industry is on a massive diet, NPR cancels popular podcasts, how does video increase the gender divide and more! The podcasting industry is on a massive diet! Layoffs are happening. Companies are cutting their marketing budgets. How will this affect She Podcasts LIVE!? What can we do to help? NPR Confirms Four Podcasts Cancelled In RIF - including one of their most popular! Spotify has used around 10 percent of its $100 million diversity fund | Mashable How Does Video Increase The Gender Divide In Podcasting? Shout out to Lindsay Harris-Friel for this article! She Podcasts LIVE! (June 19 - 23, 2023) tickets are on sale! We've added a few different ticket options and you can also reserve your hotel room. Check it out here! She Podcasts is excited to announce a new awards program - The Sonic Bloom Awards! Our goal is to recognize incredible podcasting projects created and hosted by underrepresented voices across the globe. Awards will be given out at an award ceremony during She Podcasts LIVE!, on June 21 in the evening. If a podcast made you feel inspired, empowered or moved, it deserves recognition for its impact! Nominations close on March 31! Nominate it for the Sonic Bloom Awards now. Click here: sonicbloomawards.com Do you have a series idea just waiting to see the light of day? Send it into the stratosphere with the JAR Audio Pilot Competition for Emerging Women Podcasters! JAR wants to see more women who are new to the podcasting space get the chance they deserve to bring their ideas to life. That's why we're encouraging emerging women writers and podcasters to go to their page and fill out the form briefly outlining their idea for a great original podcast series. Tell us about yourselves! We've partnered with Jeremy Enns from the Podcast Marketing Academy to gather some important information about what's working in podcast marketing! You know you wanna know what's working and what's not! Could you take a few mins to fill it out? You can help us all grow together! https://podcastmarketingacademy.com/podcast-marketing-trends-2023-she-podcasts/ We are collaborating with Marco Arment from Overcast . He has committed to continuing to feature podcasts led by people of marginalized genders. And we are thrilled. All women and non-binary folks please fill out this SUPER EASY FORM! DO IT NOW. She Podcasts thanks our Sponsors! → ProSocial Video Production Service Here's where to find us: Tik Tok Pinterest Twitter Facebook (Group) Facebook (Page) LinkedIn If you haven't done it already, join the She Podcasts Facebook group! Did you know we have a membership? Click here to check it out. Send us your feedback, email feedback@shepodcasts.com! We can't wait to hear from you!

J&E love ChatGPT and all things AI but in what instances does it go too far? The Obama's production company is moving to Audible, questions on how to convert your podcast to YouTube and more! Jess and Elsie love AI and discuss the new AI research nonprofit ElutherAI. Is using AI for medical diagnoses going too far? Podcasts from the Obama's production company Higher Ground will now be found on Audible. Listen to find out why. Elsie answers a listener's question “How do I convert my podcast to YouTube”? Woman CEO steps down to focus on her family, health and passion projects. J&E then have a robust discussion about women in the workplace, what they have to give up, what they'd like to give up and more! She Podcasts LIVE! (June 19 - 23, 2023) tickets are on sale! We've added a few different ticket options and you can also reserve your hotel room. Check it out here! She Podcasts is excited to announce a new awards program - The Sonic Bloom Awards! Our goal is to recognize incredible podcasting projects created and hosted by underrepresented voices across the globe. Awards will be given out at an award ceremony during She Podcasts LIVE!, on June 21 in the evening. If a podcast made you feel inspired, empowered or moved, it deserves recognition for its impact! Nominations close on March 31! Nominate it for the Sonic Bloom Awards now. Click here: sonicbloomawards.com Tell us about yourselves! We've partnered with Jeremy Enns from the Podcast Marketing Academy to gather some important information about what's working in podcast marketing! You know you wanna know what's working and what's not! Could you take a few mins to fill it out? You can help us all grow together! https://podcastmarketingacademy.com/podcast-marketing-trends-2023-she-podcasts/ We are collaborating with Marco Arment from Overcast . He has committed to continuing to feature podcasts led by people of marginalized genders. And we are thrilled. All women and non-binary folks please fill out this SUPER EASY FORM! DO IT NOW. She Podcasts thanks our Sponsors! → ProSocial Video Production Service Are you struggling to create video for Instagram Reels, TikTok and You Tube Shorts? Do you want to create dynamic and engaging content that resonates with your target audience and builds your online presence but you never have the time and even if you did… You don't know what you'd say? At Produce Your Podcast, we understand that your time is valuable. That's why we offer a comprehensive done-for-you service that takes care of every aspect of video production combined with social media video strategy. Give us one hour a month and we'll deliver fully edited videos for you to post on all your social platforms and your website. From initial planning to execution, our team will handle it all, so you can focus on what you do best-growing your business. It is perfect for anyone who wants to have their reels recorded and created professionally. You get a one hour virtual recording session every month with a sound engineer and we'll take the video from it and generate reels and videos done for you. We even write the content prompts specifically for you so you don't even have to worry about what you're going to talk about in your session. Here's where to find us: Tik Tok Pinterest Twitter Facebook (Group) Facebook (Page) LinkedIn If you haven't done it already, join the She Podcasts Facebook group! Did you know we have a membership? Click here to check it out. Send us your feedback, email feedback@shepodcasts.com! We can't wait to hear from you! Learn more about your ad choices. Visit megaphone.fm/adchoices

J&E were on a fun panel at IndyPod Summit, Africa Podcast Festival was last week, are we in the middle of a “she-cession”?, Elsie's new show Fuzzy Lawgic and more! Shout out to Headliner! They created an audiogram from our last episode! Jess and Elsie were on a panel at the (virtual) IndyPod Summit and had a great time! Keep an eye out for the IndyPod Census results which should be released in March. Africa Podcast Festival, an annual international podcasting festival happened on February 12 - Africa Podcast Day. The festival brought together leading podcasters and podcasting innovators in spaces in which to share personal lived experiences, industry inside scoops, and best practices - all of which they envision will grow the podcasting ecosystem in Africa. E&J discuss Wired's The Workforce Is Failing Women. Business Leaders Can Stop It. Are we in the middle of a “she-cession”? Elsie has a new show! Fuzzy Lawgic is a limited series podcast and discusses the legal, ethical, and social implications of the hottest topics in the industry. Her co-host is Gordon Firemark, the Podcast Lawyer and the show is produced by NumoSpect Media. This show delves into the gray areas and helps creators understand their rights, responsibilities and the impact of their creations on society. The first episode is all about AI and will premiere on Friday, February 17 at 11am ET on YouTube. She Podcasts LIVE! (June 19 - 23, 2023) tickets are on sale! We've added a few different ticket options and you can also reserve your hotel room. Check it out here! She Podcasts and KaSa Media are excited to announce a new awards program - The Sonic Bloom Awards! Our goal is to recognize incredible podcasting projects created and hosted by underrepresented voices across the globe. We're going to celebrate independent creators who have shown innovation, creativity and progress. Awards will be given out at an award ceremony during She Podcasts LIVE!, on June 21 in the evening. Tell us about yourselves! We've partnered with Jeremy Enns from the Podcast Marketing Academy to gather some important information about what's working in podcast marketing! You know you wanna know what's working and what's not! Could you take a few mins to fill it out? You can help us all grow together! https://podcastmarketingacademy.com/podcast-marketing-trends-2023-she-podcasts/ We are collaborating with Marco Arment from Overcast . He has committed to continuing to feature podcasts led by people of marginalized genders. And we are thrilled. All women and non-binary folks please fill out this SUPER EASY FORM! DO IT NOW. She Podcasts thanks our Sponsors! → My Podcast Biz Here's where to find us: Tik Tok Pinterest Twitter Facebook (Group) Facebook (Page) LinkedIn If you haven't done it already, join the She Podcasts Facebook group! Did you know we have a membership? Click here to check it out. Send us your feedback, email feedback@shepodcasts.com! We can't wait to hear from you! Learn more about your ad choices. Visit megaphone.fm/adchoices

Discussing the She Podcasts' NEW awards program: The Sonic Bloom Awards, Jess recaps her experience at Podfest and finishes off by sharing nuanced insights about attending podcasting conferences! She Podcasts and KaSa Media are excited to announce a new awards program - The Sonic Bloom Awards! Our goal is to recognize incredible podcasting projects created and hosted by underrepresented voices across the globe. The Sonic Bloom Awards are here to highlight inspiring, innovative and high-impact podcasting projects created by cis and trans women, non-binary individuals and anyone who identifies as gender-fabulous. We're going to celebrate independent creators who have shown innovation, creativity and progress. Awards will be given out at an award ceremony during She Podcasts LIVE!, on June 21 in the evening. Jess recaps her experience at Podfest and onward they go chatting it up about how amazing podcast conferences are. She Podcasts LIVE! (June 19 - 23, 2023) tickets are on sale! We've added a few different ticket options and you can also reserve your hotel room. Check it out here! Tell us about yourselves! We've partnered with Jeremy Enns from the Podcast Marketing Academy to gather some important information about what's working in podcast marketing! You know you wanna know what's working and what's not! Could you take a few mins to fill it out? You can help us all grow together! https://podcastmarketingacademy.com/podcast-marketing-trends-2023-she-podcasts/ We are collaborating with Marco Arment from Overcast. He has committed to continuing to feature podcasts led by people of marginalized genders. And we are thrilled. All women and non-binary folks please fill out this SUPER EASY FORM! DO IT NOW. She Podcasts thanks our Sponsors! → My Podcast Biz Here's where to find us: Tik Tok Pinterest Twitter Facebook (Group) Facebook (Page) LinkedIn If you haven't done it already, join the She Podcasts Facebook group! Did you know we have a membership? Click here to check it out. WAY TO CONNECT! Elsie (and occasionally Jess) will be texting you directly! - Sign up here! 302–240–3425, text yes or my.community.com/shepodcasts Send us your feedback, email feedback@shepodcasts.com! We can't wait to hear from you! Learn more about your ad choices. Visit megaphone.fm/adchoices

Jeremy Enns never made it big as a musician but he's channeled his creativity in other ways, building a podcast marketing hub. As founder of the Podcast Marketing Academy, Jeremy offers podcasters a step-by-step podcast growth plan that takes the guesswork out of growing their show. He joins Ben as they discuss how Jeremy built his courses based on real life conversations with creators, why you should build tension into a show, and who he listens to in a world packed full of podcasts. Follow Jeremy: LinkedIn: https://www.linkedin.com/in/jeremy-enns (inkedin.com/in/jeremy-enns) Twitter: https://twitter.com/iamjeremyenns (https://twitter.com/iamjeremyenns) And if you want to get into conversation with Ben, give him a follow at: https://twitter.com/benbradbury_ (twitter.com/benbradbury_)

Today we are talking with Jeremy Enns, founder of Podcast Marketing Academy and Counterweight Creative. I have had the honor of knowing ( & becoming great friends with) Jeremy since he first joined LI in 2016 and have watched his businesses grow like crazy. Jeremy (& his partner Kelly) are true digital nomads in that they have been living all over the world for years while working on their ever-expanding businesses. In this episode, we discuss digital nomad visas (& how things line up as they are supposed to), what the journey looks like from scrapping by to fully location independent, and why it is smart to build your business with a lifestyle-first mindset to avoid a lot of stressors that happen when you are growing your business.  We also get into why travel doesn't have to be the thing you build everything around, how having an exit strategy for your business is a positive thing especially when you are first starting it up, and how you know when you need to pivot or pull the plug. What was your biggest takeaway from today's episode?  Let us know over on Instagram! TLDR Jeremy's location independent journey from scrapping-by to flourishing Why a lifestyle-first mindset is important Travel doesn't have to be the thing you build everything around Why exit strategies are important even when first starting out How do you know when to pivot vs pull the plug Process first, outcome second Sitting in discomfort can help you find your life purpose Guest Bio Jeremy Enns is the founder of Podcast Marketing Academy, the only growth-focused podcast education platform for experienced creators, brands, and marketers looking to build long-term, sustainable audience growth systems. He loves any sport that involves a frisbee, used to co-host an explicit-rated ice cream podcast, once bicycled across Europe, and will always look back on the day he finally saved up enough money to buy the Millennium Falcon Lego set as one of his proudest achievements. Important Links Jeremy's page he created for all of you Seth Godin's Blog Post - Thirty Five + Years of Projects The Dip by Seth Godin Mark Manson's Blog Post - 7 Strange Questions That Help You Find Your Life Purpose Seasons of Life - LI Podcast Episode Location Indie - Join The Newsletter (scroll to the bottom of the page)  

“You must not fool yourself… and you are the easiest person to fool” Richard FeynmanWe all have goals and ideas for our future, but things don't always go according to plan. There is a mismatch between the idea when it is in the safe space of our mind and when we try to bring the idea into the worldMost of our failures come down to a detachment from reality.This episode breaks down the psychological nature of ideas. Where the differeneces lie compared to the practicalities of life. It then covers practical steps to level up your game plan and confront reality in the face as it happens.Cohorts Sam likes:Writing - Ship30for30 YouTube - CreatorNowPodcasting - Podcast Marketing AcademyFree Resources Sam Likes:Writing - Ultimate Writing GuideYouTube - Ali Abdaal - Beginner Youtube SkillSharePodcasting - Podcast Growth BluePrint- - -Sponsored by LinkedIn JobsCreate a free job posting in months on the world's #1 rated recruitment site for small businesses.https://www.linkedin.com/growth- - -Connect with Sam:Join the conversation on the social podcast app - PodvineSam's newsletter on creativity and entrepreneurship - Explosive Thinking Sam's podcast on books - Wiser Than Yesterday Support the Show - Patreon If you enjoyed the podcast please subscribe and rate it. And of course, share with your friends!- - -Timestamps00:00 - The issue with goals and ideas01:17 - Unrealistic Expectations02:03 - Not Ready for the moment02:16 - Psychology of ideas03:25 - Reality in the moment05:31 - Adjusting to new habits06:07 - Personal Responsibility06:55 - No Momentum07:50 - ADVERT - LinkedIn Jobs09:00 - Get it out your head09:55 - Cohort Learning11:21 - Coaching12:14 - Accountability Groups13:57 - Future.me letters15:17 - Standard tips16:15 - Round up Become a member at https://plus.acast.com/s/growth-mindset-podcast. Hosted on Acast. See acast.com/privacy for more information.

Jeremy shares how he took a meandering path in his professional life. This included being a musician, college for audio engineering, the nine to five, followed by an interest in travel, entrepreneurship and podcasting. He brings up his appreciation for extreme ownership that he borrows from Jocko Willink. We talk about the idea that getting into creative work mostly requires taking this extreme ownership, and a leap of faith. But, the important thing is to get started. Get into those early versions of your work and just keep going.Jeremy hosts a Podcast Marketing Academy where he coaches people through the process of building their audience. He also creates content that helps people develop their own creative confidence. Much of this comes through his newsletter creation. A surprise in the episode was how much writing Jeremy does to fuel his creativity and business success.We talk about the concepts that underlie a lot of creative success. We discussed curiosity, intuition and confidence. We also shared some insight as to how little the actual work we pursue at any given moment matters. What truly matters is the transferable skills and mindset we develop. Speaking of mindset, a lot of the conversation provided a glimpse into the mindset of the creative entrepreneur. If this is a goal of yours there will be a transformation from needing people to tell you what to do, all the way to feeling like you can figure things out on your own.Of course collaboration is still super important, something else that also came up. We talked about how growing on social media, or podcasting is similar to the hip hop industry in that you can put other people on to help them out. Sharing fan bases and audiences can really help each other grow in kind of a mutually beneficial, symbiotic relationship.This is one of the longest episodes to date, and it is great! Jeremy shares a lot of great marketing tips that are not scammy, or spammy. Jeremy Enns is the type of leader we need in entrepreneurship. No doubt, this is one of the most informative episodes when it comes to common sense marketing.15 Tips For Marketing Your PodcastUnderstand podcasts are long term projects. If the goal is to grow an audience that leads to monetizable success, realize this won't happen right away.Do some quick research. Study your own ten favourite shows. Listen to and ask yourself, why are these effective? Why do these shows do well? What can I borrow from their style?Over time, develop your own unique brand characteristics and show style. Create the first episodes. The most important thing is to create and publish as soon as possible. You could do this by creating pilot episodes that are private to test with your audience at first, but either way you have to create the first shows.The version that becomes successful will not be your first version, or it will be drastically different from the first versions, so just get started and keep learning. Don't attempt to plan out everything from beginning to end. Take action, learn and pivot.Be sure you learn, or hire someone to ensure that you are creating audio that sounds reasonably good. It's not difficult, but takes some learning and is important.Create compelling content. This happens by getting the first 100 reps in as soon as possible because. If you pay attention to your audience, your skills will develop.If it's an interview show, learn and practice what questions to ask and how to carry on a conversation that makes the episode emotional, entertaining and educational.The strategy to growth is to get audiences to see something about your show that makes them want to click play on the first episode. Always work on the show so that it is more than worth the audience's time.Gone are the days of creating any show and growing an audience. It can still be done, but requires differentiation. What makes your show different for the listener? There may be a few successful shows in your niche that are similar, which you can use as an advantage if you find ways to stand out from the crowd.Once you have a differentiated show that is consistent, with good audio and a bit of a community, then you can have fun with marketing by getting in front of similar people and sharing your messages with them.Find similar audiences to the community you are building. Find new listeners in social media groups, newsletters and similar podcasts. Share your work and process, for free because you are a good person and good things will happen.You want new audience and community. When you post on social media, the people who see it, typically, are people who already follow you. So, posting is important, but should be no more than a quarter, twenty five percent of the way that you build your brand on social. Really focus on engaging, commenting, replying and participating in conversations, as opposed to simply sharing your content.Collaborate more. Focus on organic engagement with similar accounts on social media. Find other hosts, or brands you vibe with and just be completely generous by supporting their work, commenting, replying and not worrying about making any asks. You will get in front of their audience by collaborating with people on a similar level to you. Keep levelling up these collaborations over time. Feel free to switch up your style every so often. Quarterly bonus episodes, testimonial shows, or interviews if you typically record solo, vice versa do solo if you typically interview. It can spice things up, but remember to over communicate the plan with your audience and be sure it doesn't take away from the thing people already appreciate.Memorable Quotes“It is right to believe that you will be successful, but remember the version that ends up being successful will be drastically different than all of the versions that come first.”“I've always wanted to create more stuff myself. I think it's worth just getting that first, the first business, the first gig, whatever it is, it's not the be-all, end-all. It's just something to get you started because you're going to learn a lot about yourself and what you like and what you don't like.”"A lot of times when we don't have confidence because we aim too high too fast. To build confidence, what's the smallest little viable thing I can do that I can succeed at? And maybe it won't be the first time, but that I can start seeing like, okay, I can bet on myself and I can make that bet. I can succeed.”Guest BioJeremy Enns is an entrepreneur, writer, & marketing teacher. He is the founder and CEO of Counterweight Creative, and agency that focuses on helping creative brands succeed. They create helpful products and offer services to support creative entrepreneurs. Their main focus is audio engineering and podcast marketing. But they also have courses you can take and content like the Scrappy Podcasting Newsletter.Jeremy and his team have worked with hundreds of brands, entrepreneurs and creators, helping them generate tons of podcast downloads and millions of dollars in revenue. He and his company really understand the recurring patterns that separate shows that grow and convert casual listeners into raving fans, clients, and customers. Best Modern Mobile Recording Site: SquadcastFOLLOW JeremyWebsite - Ben YehLinkedIn - Jeremy EnnsTwitter - @iamjeremyennsInstagram- @iamjeremyenns FOLLOW JUSTIN (JustTries)Website - JustTriesHOMEInstagram - @JustTriesYouTube - Just TriesTwitter - @JustTries_Tiktok -  @justtriesPinterest - JustTriesFacebook - Just TriesCONNECT WITH JUST KEEP LEARNINGWebsite - JKLHOMEInstagram - @JustKeepLearning.CaTiktok -  @justkeeplearning.caFacebook - Just Keep LearningFree Group -  JKL Goal Setting CommunityWe appreciate you being here! Be sure to leave the podcast, “Just Keep Learning” ratings and reviews because it will help people who need it be better able to find it. Also, if you want a shoutout, simply share an image of the episode, you listening, or your takeaways and share it @JustTries anywhere on social!Reach out anytime! Text your questions to JustTries at +1 (313) 710-5499

Jeremy Enns is the founder of Podcast Marketing Academy, the only growth-focused podcast education platform for experienced creators, brands and marketers looking to build long-term, sustainable audience growth systems.   We met five years ago at the World Domination Summit in Portland and I've followed his work religiously ever since. I've had other guests on before to talk about how authors can get booked on podcasts but I wanted to bring him on to talk about how authors can turn their books into podcasts (think Tim Ferriss' Tools of Titans).   In this episode, we talked about why you don't just want to make your podcast a rehash of your book but more a jumping off point, a way you could release a podcast while writing your book, thereby making your listeners into beta readers of sorts and how the way to be successful in a book-to-podcast transition is to have a strong thru-line.   IF YOU'RE A NON-FICTION AUTHOR, YOU NEED AN ELEVATOR PITCH! GET YOUR ELEVATOR PITCH TEMPLATE AT WWW.BOOKELEVATORPITCH.COM

Isn't Social Media all about finding followers? If you ask my guest and founder of the Podcast Marketing Academy, Jeremy Enns, he will probably say NO! And after our conversation, I can't help but agree.  Jeremy breaks down how shifting your focus from attracting followers to building your network can be a game changer for your business and your overall relationship with social media.  Listen in as he delivers a Masterclass in Twitter Networking–that's right, there's a lot of punch and positivity left in those 280 characters.  In this episode of the podcast, we talk about:  Jeremy's Magnificent Sales Failure & Redemption Why Twitter is his go-to social platform Why he gave up on Instagram How he built his circle of influence on Twitter His Newsletter Strategy for knowing who to follow Why Twitter is a Learner's Haven Finding your Funnel Focus The creative benefits of constraints Why rules are good for the brain How to avoid sacrificing your creative soul on social media #1 thing to do if you want to get the most out of Twitter …and more!     This Episode Was Made Possible By: Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free Sendible Social Media Management Tool The all-in-one social media management tool that my agency uses every day to schedule posts and analyze our social media results. Try them out for yourself today: https://onlinedrea.com/sendible   About the Guest Jeremy Enns is the founder of Podcast Marketing Academy, the only growth-focused podcast education platform for experienced creators, brands, and marketers looking to build long-term, sustainable audience growth systems. He loves any sport that involves a frisbee, used to co-host an explicit-rated ice cream podcast, once bicycled across Europe, and will always look back on the day he finally saved up enough money to buy the Millennium Falcon Lego set as one of his proudest achievements. Website: https://podcastmarketingacademy.com Twitter: https://twitter.com/iamjeremyenns LinkedIn: https://www.linkedin.com/in/jeremy-enns/   Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/220

In today's episode, I interview podcast marketer and Star Wars fan Jeremy Enns, whose email newsletter, Creative Wayfinding, is one of the few I read religiously every week. We go in-depth into the particular format he landed on, an Easter Egg hidden in there, why he'd do it for no money at all, and what a newbie email marketer can do when they're just launching out. Some quotes from the interview: "I always welcome new subscribers to the newsletter every week. People want to be..they want to follow something that is popular." "One of the things I remember hearing around audience growth and engagement is…reward the behavior you want more of, essentially." "We don't have to have such high bars for ideas, they don't have to be some fully formed thing."  "Even when you don't have an idea, or your idea is, I don't have anything to write about, you sit down to write and suddenly something interesting can come from it. " “You *think* you don't have anything to write about, you start writing anyway and you'll land on something that comes out and you're like, oh, that's kind of an interesting thought. Your brain realizes sooner or later, oh, we're doing this, I better come up with ideas." “It's way easier to stand out by being different than being better.” "When you have something that is actually unique and original, the language doesn't necessarily exist to describe it well." More about Jeremy: Jeremy Enns is the founder of Podcast Marketing Academy, the only growth-focused podcast education platform for experienced creators, brands, and marketers looking to build long-term, sustainable audience growth systems. He loves any sport that involves a frisbee, used to co-host an explicit-rated ice cream podcast, once bicycled across Europe, and will always look back on the day he finally saved up enough money to buy the Millennium Falcon Lego set as one of his proudest achievements. Connect with Jeremy on Twitter: https://twitter.com/iamjeremyenns (https://twitter.com/iamjeremyenns)  Sign up for his Creative Wayfinding newsletter: http://jeremyenns.com/newsletter (http://jeremyenns.com/newsletter) Check out his podcast marketing course: http://podcastmarketingacademy.com/ (http://podcastmarketingacademy.com/)  ALSO, I'm THRILLED to announce the "Un-Bore Yourself" workshop, where you'll fall back in love with your core messaging and ditch the boring and blah language you've gotten used to, to describe what you do. I know, I know. You've said it a million times before, no WONDER you're bored to tears by your own message! (Also no wonder then that your LISTENERS are ALSO bored to tears by what you say!) Rediscover your own passion and conviction in your messaging at Un-Bore Yourself, where we'll recall what we love about it, why we chose that messaging to begin with, and all the different ways you can say the same thing and NOT bore yourself (or your audience) while doing it. It's from 11 a.m. - 12:30 p.m. EST on Zoom, on Saturday, Oct 1st, and it's $25. Register for Un-Bore Yourself here: https://cuttingchaistories.com/product/un-bore-yourself/

Stats on average podcast length and episode downloads by top podcasters - BuzzSprout.  How to Differentiate Your Show In A Crowded Market - FREE Webinar from The Podcast Marketing Academy.  Demographically, what percentage of podcasting listening is made up of Men and Women? (Edison Research)  Jacobs Media Says Some Public Radio Fans Are ‘Cooling' on podcasts . . . and advertising ads could be the culprit.Website:  www.podcastingbythenumbers.comLINK:  How to Differentiate Your Show In A Crowded Market - FREE Webinar Your daily source for facts and stats from the Podcasting Industry.  Each episode will provide you four key insights and indicators that will help maneuver you through the ever-changing Podcasting landscape.Host:  Gary SpurgeonSPONSOR:  The Podcast Business Journal

Episode SummaryJeremy Enns is the Founder of Podcast Marketing Academy, where he helps scrappy brands and Creators hit their podcast growth milestones with a step-by-step playbook. Through his extensive experience in audio, Jeremy understands that podcasting is one of the best ways to consistently generate leads, make sales, and elevate your profile. Today, Harry and Jeremy discuss Jeremy's passion for writing and creating content, what separates a consistent show with a growing, successful one and the value of pursuing a niche and narrow audience. Episode SponsorFocusrite –http://pcjk.es/focusrite ( )http://pcjk.es/vocaster (http://pcjk.es/vocaster) FullCast –https://fullcast.co/ ( https://fullcast.co/) Key Takeaways06:25 – Founder of Podcast Marketing Academy, Jeremy Enns joins the show to share his plans for moving to Portugal as well as his passion for audio, music and photography 13:13 – The ‘Wildman' 23:01 – Content creation, Jeremy's podcasting origin story and overcoming Imposter Syndrome as an entrepreneur 34:14 – Jeremy reflects on returning to his love of writing 41:04 – How Jeremy plans and maps out his content 49:17 – The decision to begin curating courses 54:16 – What separates a consistent show with a growing, successful show 1:03:05 – The value of going narrower and pursuing niche audiences 1:13:51 – Something Jeremy has changed his mind about recently 1:19:07 – Harry thanks Jeremy for joining the show and lets listeners know where they can go to connect with him and learn more about Podcast Marketing Academy Tweetable Quotes“I think I read some stat recently that per capita more Canadians listen to podcasts than Americans do now.” (09:58) (Jeremy) “It's interesting when I look back at especially my lack of a corporate career history, I'm very aware of both the pros and cons. A lot of people I've talked to get conditioned where it's very hard to go off on your own path because you've just worked so long in a structure. I didn't have any of that baggage, but one of the interesting things that I've always thought is that everyone has some sort of Imposter Syndrome. But I don't know that you can get to this without going through it.” (27:31) (Jeremy) “You hear a lot of people who write regularly talk about how writing really clarifies your own thinking. That, for me, was the case where I thought, ‘At this point, I don't even care if anybody ever reads anything I write. It's so valuable to me personally just to keep writing because it was structuring my thoughts.'” (35:37) (Jeremy) “I tend to skew to the philosophical, higher-level strategy side of things than tactical side. But, I've also recognized that it's a lot harder to market and sell vague, philosophical things even if there's value to it and people like it.” (43:56) (Jeremy) “I think a lot of times it actually comes back to how specific you are about the person that you're actually trying to reach. Everybody, I'm sure who's listened to hundreds of episodes of your shows, has heard before that if you create a show for everybody, it's for nobody. We don't want to believe that, but it's the truth.” (55:32) (Jeremy) “For many audiences and many niches, the narrower you go, the more you can potentially charge sponsors. And, people don't really think of it that way.” (1:05:48) (Jeremy) Resources MentionedJeremy's Website & Links – https://counterweightcreative.co/junkies/ (https://counterweightcreative.co/junkies/) Podcast Marketing Academy – https://counterweightcreative.co/podcast-marketing-academy/ (https://counterweightcreative.co/podcast-marketing-academy/) Podcast Marketing Academy Twitter – https://twitter.com/PodGrowthSchool (https://twitter.com/PodGrowthSchool) Jeremy's LinkedIn – https://www.linkedin.com/in/jeremy-enns/ (https://www.linkedin.com/in/jeremy-enns/) Jeremy's Twitter – https://twitter.com/iamjeremyenns (https://twitter.com/iamjeremyenns) Seth Godin's Blog – https://seths.blog/ (https://seths.blog/)...

I sit down with Jeremy Enns, CEO and Lead Strategist at Podcast Marketing Academy to uncover proven strategies for accelerating the growth of our podcasts, while finding fulfillment in the process. Learn more about Jeremy's awesome Podcast Marketing Academy here: https://counterweightcreative.co/podcast-marketing-academy/?affiliate=podcastfarm Sign up for the free workshop and grow your show: counterweightcreative.co/amplify Twitter and everywhere else: @iamjeremyenns ----- Want to launch your own podcast or youtube channel? Learn more about my 90 day program that will help you to build your online presence while doing what you love. www.podcast-farm.com/amplify

With so many channels of social engagement available, finding the right option for your podcast's community can be daunting. In this Q&A with Jeremy Enns' Podcast Marketing Community, we discuss how you can find the right channel of engagement for your podcast's audience.  Join Ben and company as they discuss targeting the proper channels for your podcast's demographic, as well as tips on repurposing content efficiently for these channels.  Want to join the conversation? Follow Ben and tweet him at: https://twitter.com/benbradbury_ (twitter.com/benbradbury_)

Let's face it, the truth is discoverability sucks and can be a barrier to growing your podcast's audience. Alongside Jeremy Enns' Podcast Marketing Community, Ben explains how you can produce a podcast with discoverability in mind to maximize your market. Join Ben as he shares his insights on better ways to package and deliver your podcast's content for multiple entry points, as well as his methods on creating new ideas for content to maximize your podcast's discoverability. Want to join the conversation? Follow Ben and tweet him at: https://twitter.com/benbradbury_ (twitter.com/benbradbury_)

So you have a podcast, but how do you find the time to market it? In conjunction with Jeremy Enns' Podcast Marketing Community, Ben dives into streamlining your production processes to free up the time to market and grow your podcast effectively. Join Ben as he explains how to structure your production team and divide labor, as well as how to efficiently keep the lines of communication open with your production team so you can market your podcast to a wider audience. Want to join the conversation? Follow Ben and tweet him at: https://twitter.com/benbradbury_ (twitter.com/benbradbury_)

Are you feeling drained by your creative business? It doesn't have to be that way! Jeremy Enns has the solution: Creative Wayfinding. Creative wayfinding is all about finding your path as creative, by trying different things and recognizing what feels good, and what feels not-so good. I hope this episode brings you some clarity in your business; it sure did for me! Guest: Jeremy Enns, Counterweight Creative Jeremy Enns is the founder of Podcast Marketing Academy, the only growth-focused podcast education platform for experienced creators, brands, and marketers looking to build long-term, sustainable audience growth systems. He loves any sport that involves a frisbee, used to co-host an explicit-rated ice cream podcast, once bicycled across Europe, and will always look back on the day he finally saved up enough money to buy the Millennium Falcon Lego set as one of his proudest achievements   Key Topics: Why it's okay to quit something that doesn't feel good. How to “connect your dots” and build your brand. The reality of growing an audience. How to find your best creative outlet.   Mentioned in this Episode: (The following links may contain affiliate links and I may earn a commission if you make a purchase) Jeremy's podcast guest “about” page Jeremy's email newsletter Jeremy's resource page for The Joy of Content listeners! Matt Giovanisci – Money Lab Khe Hy – Rad Reads Co   Thank You for Listening! If you loved this episode of The Joy of Content, please … Leave a review on Apple Podcasts Follow me on Instagram Join the Facebook Group – The Joy of Content: The Group Sign up for the Fairy Tale Social email newsletter to get updates on future episodes (and get a free gift!) Send me an email with topic suggestions, guest inquiries, or general feedback Share this article on social media or send it to a friend!

There is one rule podcasters and business owners live by. Be different.The worst thing you can do is try to mimic someone. You may feel like you're too different and people won't understand, but that differentiation is what magnetizes people to you.Jeremy Enns runs a great podcast agency and the Podcast Marketing Academy. He and I go deep on why differentiation is important and how to identify / play to your strengths.We also talk a lot about money, more specifically, how your podcast can start making you money today.https://counterweightcreative.co/afterhourshttps://counterweightcreative.co/podcast-marketing-academyhttps://twitter.com/iamjeremyennsAt Mark Savant Media we make podcast production simple and fun. Book a free call here ➡️ https://marksavantmedia.com/schedule/

Hello, my dear friends, and welcome to this episode of the podcast! I am so excited to introduce the second ever male we've ever had on the Heart Centered Entrepreneur — it's Jeremy Enns, who is the founder and CEO of Podcast Marketing Academy. Jeremy and I connected over a year ago now and he actually pitched to have me on his podcast (which I couldn't do because I was too busy!), but I was so enamored by the authenticity of his pitch. In the online space, so often we demonize things like DMing or pitching. There's nothing wrong with it in and of itself, but the energy behind it that matters and Jeremy did it with so much heart and I LOVED it. This episode will be especially meaningful to you if you are sensitive and creative and passionate and looking to figure out how that fits into your business and entrepreneurship. Enjoy! Visit this episode's blog post here >> www.heartcenteredentrepreneur.com/podcast/the-relationship-superpower-with-jeremy-enns

At first glance, you might be confused as to why, as a guest, the struggles podcast hosts have in knowing how to market a podcast is relevant to you. Truth is, guests play a significant role in marketing the shows that they're on. And, bonus, we can learn a thing or two about marketing from the core tenets of podcast marketing, too. By showing that you understand the goals of a podcast host, you'll demonstrate that you are a valuable guest and partner. What's more, you'll likely develop a new business relationship and increase opportunities for collaboration in the future. Jeremy Enns is the CEO of podcast marketing agency Counterweight Creative. He is the creator of Podcast Marketing Academy, a 6-month, high-intensity program for brands and creators who are serious about building a sustainable marketing system for their podcast, converting casual interest into brand evangelists. I've taken part in a number of his trainings and can attest to the value of the content he creates. So much so, I'm an affiliate for Jeremy's upcoming 3-part Podcast Traction Workshop for hosts (affiliate link) and will ALSO be attending. Much of what we cover in today's episode comes down to research, similar to what we do when we're looking for new visibility opportunities. If you can understand what the host is trying to achieve, the struggles they have in knowing how to market a podcast, as well as what they're providing for their audience, this could be the start of a beautiful friendship! Topics covered include: Why marketing a podcast doesn't have to be slimy or gross if you find a tactic that feels authentic to you The four pillars of Jeremy's Podcast Marketing Academy How Jeremy uses Twitter to build community Why 'Exposure' is not just about numbers - it's about getting in front of the right audience How podcast guests can support hosts in growing their show and marketing their podcast Details of Jeremy's upcoming 3-part Podcast Traction Workshop (affiliate link) Full show notes and resources: https://www.thepodwizegroup.com/how-to-market-a-podcast

In this episode, Jeremy Enns shares how his daily writing habit and eventually newsletter has influenced how he approaches podcasting and how he teaches his flagship course at the Podcast Marketing Academy. We also dive into his thoughts on flagship content that is sustainable to create, incorporating time for growth tasks in your weekly routine, and how to maintain creator habits as a digital nomad.  For anyone trying to figure out how to balance multiple forms of content and the routines associated with them, this is the episode for you. About Jeremy Jeremy Enns is the CEO of podcast marketing agency Counterweight Creative and creator of Podcast Marketing Academy, a high-intensity, cohort-based course for creative mavericks looking to grow a raving base of brand evangelists. He's spent the past 5 years traveling full time, once bicycled across Europe, and will always look back on the day he finally saved up enough money to buy the Millennium Falcon Lego set as one of his proudest achievements. Follow Jeremy Creative Wayfinding Newsletter - Practical wisdom on navigating the wilds of meaningful creative work Podcast Marketing Academy - Cohort-based course about growing an audience of podcast evangelists Blogs Counterweight Creative (reframing podcast growth), Jeremy Enns (generative marketing for ambitious optimists)

In today's episode we welcome Jeremy Enns, the CEO of podcast marketing agency Counterweight Creative and creator of Podcast Marketing Academy. Jeremy talks to us about how to succeed with podcasting from both sides of the mic.Jeremy Enns is the CEO of podcast marketing agency Counterweight Creative and creator of Podcast Marketing Academy, a high-intensity, cohort-based course for creative mavericks looking to grow a raving base of brand evangelists.He's spent the past 5 years traveling full time, once bicycled across Europe, and will always look back on the day he finally saved up enough money to buy the Millennium Falcon Lego set as one of his proudest achievements.Key Takeaways It's beneficial to guest on shows with adjacent audiencesIt's important to listen to a show before pitching and find something to connect with a hostLet a host know what's in it for them if they interview youIt's not so much about how you market your podcast but making sure you are creating a really good podcast in the first placeDon't get hung up about your audio. Choose an external mic and move on. The quality will be so much better than your inbuilt micAsk yourself: Is my show worth someone's time? Get in Touch with Jeremy EnnsWebsiteTwitterGet in Touch with Victoria BennionTo learn more about working with us visit www.victoriabennion.com

EPISODE 74 More podcast listeners equal happy podcast clients, right? Right... but there's more to it than that. Today I'm talking to Jeremy Enns, a specialist in podcast marketing. Jeremy shares his wealth of experience with me as we discuss how to grow our clients' niched shows and help them achieve their end goals. He provides valuable networking strategies and great tips on how to build useful daily marketing habits. We talk about how podcasts have changed over the last few years and what that content saturation means for our clients. We also touch on the best use of different social media platforms, where to go to find niched communities, and how podcasters can meaningfully engage with potential listeners.  In addition to being the CEO of the podcast strategy and production company Counterweight Creative, Jeremy Enns also runs the Podcast Marketing Academy. The Academy was created after Jeremy spent a lot of time and effort trying to figure out why some podcasts are successful and others aren't. He has geared this course towards podcasters that have hit a plateau with their shows' growth. Jeremy teaches foundational topics and provides students with fundamental questions to help them identify where they can improve their podcasts.  In this episode, we cover: - How niching down can help your client attract listeners - The difference between a Podcast Manager and a Producer - Consistently doing the simple "boring" things that will grow your show - Why podcasts aren't the exposure tool they used to be - Turning casual podcast listeners into Superfans - How Marketing and Promotion are different - Providing value to your clients' listeners outside of the podcast - The magic of word of mouth referrals - How to work around platform switching hesitancy to encourage follower growth Thanks for listening! If you'd like to chat more about this topic, I'd love to continue this conversation over on instagram: https://instagram.com/laurenwrighton SHOW NOTES: https://laurenwrighton.com/episode66