Podcasts about digital entrepreneurship

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Best podcasts about digital entrepreneurship

Latest podcast episodes about digital entrepreneurship

Ecommerce Coffee Break with Claus Lauter
Is AI Coming For Your Job Or Business? Here's What to Do — Claus Lauter | Why Fear Of AI Limits Your Growth, How To Become Future-Ready, What It Takes To Stay Competitive, Why AI Should Be Your Partner, What To Avoid With The AI Hype (#408)

Ecommerce Coffee Break with Claus Lauter

Play Episode Listen Later Jun 18, 2025 9:12 Transcription Available


In this episode, we explore how artificial intelligence is changing the business world and what it means for entrepreneurs. Host Claus Lauter shares his thoughts on both the good and bad sides of AI. Many people worry that AI could take their jobs or hurt their businesses. Claus explains how entrepreneurs can work together to turn AI from a threat into a helpful tool. The episode also introduces The Exchange—a new community program designed to help business owners and freelancers adapt to the AI era. Sign up for the free waiting list at https://ecommercecoffeebreak.com/exchange Topics discussed in this episode:  Why fear of AI is holding entrepreneurs back. How AI is replacing entry-level and freelance jobs. Why burnout and imposter syndrome are so common. What business owners must do to stay competitive. Why AI should be your partner, not your threat. How AI boosts content, speed, and productivity. What to avoid with overhyped AI tools. Why community matters more in the AI era. How ‘The Exchange' helps you pivot with AI. What you gain from joining a future-focused group. Links & Resources The Exchange Waiting list: https://ecommercecoffeebreak.com/exchange Website: https://ecommercecoffeebreak.com/ LinkedIn: https://www.linkedin.com/company/ecommerce-coffee-break-podcast/ X/Twitter: https://twitter.com/ecomcoffeebreak Instagram: https://www.instagram.com/ecommercecoffeebreak/ Get access to more free resources by visiting the show notes athttps://tinyurl.com/4z4392c9 MORE RESOURCES Subscribe to our FREE Newsletter: https://newsletter.ecommercecoffeebreak.com/ Free Store Optimization Beginners Guide: Instant PDF Download!

Working Women Mentor
The Evergreen Course Strategy That Actually Works: Caitlin Bacher on Building Without Burnout and Selling Without Stress

Working Women Mentor

Play Episode Listen Later May 28, 2025 34:38


What if you could scale your business without burning out, and lead with clarity—even during your toughest seasons?In this episode of the Working Women Mentor podcast, Rani Alfers sits down with Caitlin Bacher—entrepreneur, course creation expert, and mentor to business owners navigating the world of evergreen strategy. Caitlin opens up about her transition from social media manager to CEO, and how she redefined what success looked like for her, both in business and in life.Together, they dive into how mentorship can provide a blueprint during uncertain times, why finding your unique value proposition is essential in today's crowded market, and how understanding emotional cycles (like the Dunning-Kruger effect) can empower smarter business decisions.Whether you're a course creator, corporate leader, or creative entrepreneur, this episode is full of practical, honest insights you can apply immediately. Discover how to own your voice, scale with purpose, and embrace growth—without losing yourself along the way.Guest Links & Additional Episode Mentions:Website: https://caitlinbacher.com/Instagram: https://www.instagram.com/caitlinbacher/ Want to be a guest? If you have a mentor moment that could inspire someone else DM us GUEST on Instagram, or Apply to be a guest here: https://www.ranialfers.com/apply-to-be-a-guest/Connect with our community on: https://www.instagram.com/workingwomenmentor/

Mitlin Money Mindset
Building the Gen Z Sports Media Empire with Justin Leusner

Mitlin Money Mindset

Play Episode Listen Later May 14, 2025 34:07


From YouTube videos on a borrowed iPad to leading a company with 170 million monthly views, Justin Leusner is redefining sports media on his own terms. In this episode of Mitlin Money Mindset®, Larry Sprung welcomes Justin Leusner, the founder and CEO of TDAY Sports, to share his entrepreneurial journey. Justin explains how his passion for content creation evolved into a thriving media company that speaks directly to Gen Z. He highlights lessons learned from burnout, the importance of delegation, and how staying true to your mission builds long-term success. Justin discusses: How his early obsession with content creation laid the foundation for TDAY Sports and his media production company The transition from solo creator to CEO of a 30-person team, and how delegation has fueled sustained growth Why ESPN's traditional model isn't working for Gen Z, and how TDAY Sports fills that gap with relatable, engaging content His insights into identifying ideal clients and why focusing on sports brands is a better long-term fit than professional services Strategic lessons from brand partnerships, especially with Gatorade, and how organic content can outperform paid promotion And more! Resources: Mitlin Financial   The JOY and Productivity Journal by Lawrence Sprung  Download Your Free Copy of the Couple's JOYful Money Guide Connect with Larry Sprung:  LinkedIn: Larry Sprung Instagram: Larry Sprung Facebook: Larry Sprung X (Twitter): Larry Sprung Connect with Justin Leusner:  LinkedIn: Justin Leusner Instagram: Justin Leusner TDAY Sports About our Guest: Justin Leusner is a 22-year-old follower of Jesus, entrepreneur, content creator, YouTube strategist, stadium reviewer, and student at Penn State University. He began creating content at the age of 10 and has since published over 2,000 videos across social media platforms. Today, Justin leads TDAY Sports, a Gen Z-focused media brand that reaches hundreds of millions of sports fans monthly. Alongside a team of 30, he produces daily content for millions of viewers and is building what many are calling “Gen Z's ESPN,” having amassed over 700 million views in just two years. That rapid growth sparked interest from others seeking help with their own social media presence, leading to the creation of TDAY Production. This ROI-driven creative agency offers video production, editing, social media strategy, and graphic design services, helping brands and businesses reach millions of organic viewers through impactful content. Justin's work has been featured by ABC, FOX, CBS, Penn State's official Instagram, Happy Valley Industry, Centre Daily Times, and The Penn Stater Magazine. He's also taken the stage at major industry events including CreatorFest Orlando, UCLA Discovery Conference, Youth Marketing Strategy (London and NYC), Penn State Startup Week, and the Yuletide Summit in Philadelphia. He has worked with prominent partners such as Gatorade Fast Twitch, Amazon Prime Video, lululemon, Charlotte Hornets, Yerbaê, EA Sports, Basketball Forever, Athletiverse, Snapback Sports, and Happy Valley United. In addition to leading TDAY Sports and TDAY Production, Justin also founded Penn State REACH, one of the largest chapters of the only national social media organization. Disclosure: Guests on the Mitlin Money Mindset are not affiliated with CWM, LLC, and opinions expressed herein may not be representative of CWM, LLC. CWM, LLC is not responsible for the guest's content linked on this site.

Optimal Business Daily
1686: How NOT to Build a Successful Online Business by Steve Pavlina on Digital Entrepreneurship Advice

Optimal Business Daily

Play Episode Listen Later May 13, 2025 10:51


Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 1686: Steve Pavlina lays bare the common traps that sabotage aspiring online entrepreneurs, from chasing quick profits to neglecting long-term value creation. His insights challenge conventional thinking and offer a candid roadmap to building something meaningful, sustainable, and genuinely helpful to others. Read along with the original article(s) here: https://stevepavlina.com/blog/2005/08/how-not-to-build-a-successful-online-business/ Quotes to ponder: "Trying to start a business for the primary purpose of making money is like trying to build a house starting with the roof." "If you're going to build a successful online business, you're going to have to give people a good reason to keep coming back." "Don't try to serve yourself at other people's expense, especially not in a one-way fashion." Episode references: The 7 Habits of Highly Effective People: https://www.franklincovey.com/the-7-habits/ Think and Grow Rich: https://www.naphill.org/shop/think-and-grow-rich/ Getting Things Done: https://gettingthingsdone.com/ Four Hour Work Week: https://www.amazon.com/4-Hour-Workweek-Escape-Live-Anywhere/dp/0307465357 The Millionaire Fastlane: https://www.amazon.com/Millionaire-Fastlane-Crack-Wealth-Lifetime/dp/0984358102 Learn more about your ad choices. Visit megaphone.fm/adchoices

Optimal Business Daily - ARCHIVE 1 - Episodes 1-300 ONLY
1686: How NOT to Build a Successful Online Business by Steve Pavlina on Digital Entrepreneurship Advice

Optimal Business Daily - ARCHIVE 1 - Episodes 1-300 ONLY

Play Episode Listen Later May 13, 2025 10:51


Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 1686: Steve Pavlina lays bare the common traps that sabotage aspiring online entrepreneurs, from chasing quick profits to neglecting long-term value creation. His insights challenge conventional thinking and offer a candid roadmap to building something meaningful, sustainable, and genuinely helpful to others. Read along with the original article(s) here: https://stevepavlina.com/blog/2005/08/how-not-to-build-a-successful-online-business/ Quotes to ponder: "Trying to start a business for the primary purpose of making money is like trying to build a house starting with the roof." "If you're going to build a successful online business, you're going to have to give people a good reason to keep coming back." "Don't try to serve yourself at other people's expense, especially not in a one-way fashion." Episode references: The 7 Habits of Highly Effective People: https://www.franklincovey.com/the-7-habits/ Think and Grow Rich: https://www.naphill.org/shop/think-and-grow-rich/ Getting Things Done: https://gettingthingsdone.com/ Four Hour Work Week: https://www.amazon.com/4-Hour-Workweek-Escape-Live-Anywhere/dp/0307465357 The Millionaire Fastlane: https://www.amazon.com/Millionaire-Fastlane-Crack-Wealth-Lifetime/dp/0984358102 Learn more about your ad choices. Visit megaphone.fm/adchoices

Mitlin Money Mindset
Unlocking Life's Potential: Chris Hutchins' Hacks for a Richer Life

Mitlin Money Mindset

Play Episode Listen Later May 7, 2025 40:09


Want to optimize your life for maximum enjoyment and efficiency? How can you use credit card rewards, travel points, and other strategies to enrich your life? In this episode of Mitlin Money Mindset®, Larry Sprung interviews Chris Hutchins, the creator and host of the All The Hacks Podcast, about his journey and his favorite "hacks" for saving money, maximizing rewards, and enhancing life experiences. Chris shares valuable tips for business owners, travelers, and anyone looking to live more fully. He also discusses the importance of being intentional with your money and spending it on experiences. Chris discusses: Simple steps to earn more on business expenses How he turned his passion for life hacks into a full-time gig The powerful life changes prompted by learning to "Die With Zero" Lessons from top podcast guests and how they impact his perspective Tips on how to optimize credit card points for maximum value And more! Resources: Mitlin Financial   The JOY and Productivity Journal by Lawrence Sprung  Download Your Free Copy of the Couple's JOYful Money Guide AwardTool.com PointsYeah.com Point.me   Connect with Larry Sprung:  LinkedIn: Larry Sprung Instagram: Larry Sprung Facebook: Larry Sprung X (Twitter): Larry Sprung Connect with Chris Hutchins:  Website: Chris Hutchins YouTube: Chris Hutchins X: Chris Hutchins  About our Guest: Chris Hutchins is creator and host of the All the Hacks podcast. Previously he was Head of New Product Strategy at Wealthfront, co-founder and CEO of Grove (acquired by Wealthfront), co-founder of Milk (acquired by Google) and a Partner at GV, where he focused on seed and early stage investments. He is also the founder of LaidOffCamp, a movement to help the unemployed learn new skills for the evolving job market. Disclosure: Guests on the Mitlin Money Mindset are not affiliated with CWM, LLC, and opinions expressed herein may not be representative of CWM, LLC. CWM, LLC is not responsible for the guest's content linked on this site.

Freedom Factory
Episode 45: Affiliate Marketing & Passive Income | The Future of Digital Entrepreneurship

Freedom Factory

Play Episode Listen Later May 5, 2025 14:32


Welcome to Episode 45 of the Freedom Factory podcast! In this episode, host Brandon Cunningham dives deep into the growing world of affiliate marketing—a powerful income stream that is changing the landscape of digital entrepreneurship. Whether you're already leveraging affiliate marketing or just beginning to explore its potential, this episode provides invaluable insights into why this business model is here to stay and how you can use it to create financial freedom.Brandon breaks down the fundamentals of affiliate marketing, why it works, and how it differs from traditional network marketing. He highlights the most effective strategies for leveraging passive income, partnering with reputable companies, and optimizing your affiliate success. You'll learn:What Affiliate Marketing Is and Why It's Growing: Understand the economic forces driving the expansion of affiliate-based business models and why brands are embracing this strategy.The Power of Passive Income: Learn how affiliate marketing allows you to get paid for work done once—without inventory, overhead, or logistical headaches.Social Media Influence & Affiliate Links: Discover how influencers and everyday entrepreneurs are using their network and credibility to generate sales effortlessly.How to Make Your Affiliate Business Scalable: Hear about the best strategies for choosing high-commission, residual-based affiliate programs that pay you not just once, but repeatedly.Finding the Best Affiliate Programs: Learn what separates great affiliate opportunities from the rest and how to maximize earning potential.Bridging Network Marketing & Affiliate Marketing: If you're in network marketing, find out how affiliate marketing can complement your strategy and help you expand your income streams.How to Create an Attractive Offer for Affiliates: Get tips on making affiliate opportunities appealing, including leveraging training, community support, and exclusive benefits.If you've ever wanted a flexible, low-risk, scalable way to earn extra income, affiliate marketing may be the perfect fit! Brandon provides clear, actionable advice on how to succeed and why it's essential to adapt to modern digital trends to thrive in today's economy.Get ready to take notes and learn how to maximize leverage income through the exciting world of affiliate marketing!#AffiliateMarketing #PassiveIncome #ResidualCommissions #EntrepreneurSuccess #FinancialFreedom #ScalableIncome #FreedomFactoryPodcast #SocialMediaInfluence #NetworkMarketing #DigitalEntrepreneurship #OnlineBusiness #LeverageIncomeReady to transform your mindset and achieve your goals? Subscribe now to "Freedom Factory" podcast and never miss an episode!

The Money Show
Boosting Africa's creator economy, FirstRand's &Sanlam's CEO's discuss financials, and master's office woes

The Money Show

Play Episode Listen Later Mar 6, 2025 78:39


Stephen Grootes speaks to FirstRand's Mary Vilakazi & Sanlam's Abigail Mukhuba, on their financials as well as to a Director at Strauss Scher Attorneys about the challenges lawyers are experiencing at the Masters Office. In other interviews, Mohale Moloi, Content Director at Irvine Partners, talks about the vast potential of Africa's $3.08 billion creator economy and its transformative impact on digital entrepreneurship. The Money Show is a podcast hosted by well-known journalist and radio presenter, Stephen Grootes. He explores the latest economic trends, business developments, investment opportunities, and personal finance strategies. Each episode features engaging conversations with top newsmakers, industry experts, financial advisors, entrepreneurs, and politicians, offering you thought-provoking insights to navigate the ever-changing financial landscape. Thank you for listening to The Money Show podcast. Listen live - The Money Show with Stephen Grootes is broadcast weekdays between 18:00 and 20:00 (SA Time) on 702 and CapeTalk. There’s more from the Money Show on Primediaplus.com Subscribe to the Money Show daily and weekly newsletters The Money Show is brought to you by Absa. Follow us here 702 on Facebook: www.facebook.com/TalkRadio702 702 on TikTok: www.tiktok.com/@talkradio 702 on Instagram: www.instagram.com/talkradio702 702 on X: www.x.com/Radio702 702 on YouTube: www.youtube.com/@radio702 CapeTalk on Facebook: www.facebook.com/CapeTalk CapeTalk on TikTok: www.tiktok.com/@capetalk CapeTalk on Instagram: www.instagram.com/capetalkza CapeTalk on YouTube: www.youtube.com/@CapeTalk567 CapeTalk on X: www.x.com/CapeTalk See omnystudio.com/listener for privacy information.

From Startup to Wunderbrand with Nicholas Kuhne
How to Scale Your Coaching Business with Meta Ads!

From Startup to Wunderbrand with Nicholas Kuhne

Play Episode Listen Later Mar 4, 2025 26:51


Carol dives deep into price arbitrage, setting boundaries in business, the power of specialization in Meta advertising, and how she helps coaches attract high-quality leads and boost revenue. She also shares case studies, including a six-figure course launch and strategic list-building for client success.Tune in for expert insights on Meta ads, digital marketing strategies, and how to scale your coaching business with the right ad strategy!Timestamps & Key Topics[00:00:00] - Introduction: Why Carol Kabaale is the perfect guest for this episode[00:01:00] - Specialization: Why Carol focuses exclusively on online business coaches[00:02:00] - The power of branding: First impressions from Carol's website[00:03:00] - How Carol helps coaches amplify their message[00:04:00] - Carol's transition from the corporate world to entrepreneurship[00:06:00] - Setting boundaries in business: How Carol reclaimed her time[00:08:00] - Price arbitrage: How she leveraged global pricing differences[00:10:00] - How Carol landed her first international clients[00:12:00] - Why specializing in Meta ads was the key to her success[00:15:00] - Common ad mistakes: The dangers of the “Boost Post” button[00:18:00] - Success story: How Carol helped a coach achieve a six-figure launch[00:20:00] - The importance of lead nurturing and list-building[00:22:00] - Carol's vision for 2025: Growth without sacrificing freedom[00:24:00] - Final thoughts: How to work with CarolCall to Action

Brian Keane Business Podcast
#165: Digital Entrepreneurship and Online Business Trends To Watch Out For!

Brian Keane Business Podcast

Play Episode Listen Later Feb 4, 2025 22:33


In this episode, Brian discusses five key trends in digital entrepreneurship and online business, focusing on the rise of AI and automation, the challenges of subscription-based models, the benefits of the gig economy, the impact of voice search and smart speakers, and the resurgence of influencer marketing. He provides practical insights and personal experiences to help listeners navigate these trends effectively. Chapters 00:00 Introduction to Digital Entrepreneurship Trends 01:26 The Rise of AI and Automation 06:16 Subscription-Based Models: Pros and Cons 13:17 The Gig Economy and Freelancing 15:11 Voice Search and Smart Speakers 18:47 Influencer Collaboration and Marketing   Free Ebook: How To Move Your Personal Training Business Online https://briankeanefitness.com/personal-fitness-business-online-ebook Details for my six month 1:1 Mentorship Program or 12 Week Business Coaching: https://briankeanefitness.com/mentorship-and-business-coaching Online Business Courses: How To Start, Build and Grow Your 1:1 PT Business https://briankeanefitness.com/product/one-to-one-pt-course/ How To Move Your Business Online https://briankeanefitness.com/product/online-business-course/ How To Scale Your Online Health Or Fitness Business (1:1 to 1 To Many) https://briankeanefitness.com/how-to-scale-your-online-fitness-or-health-business/    

Personal Development Mastery
#448 Why chasing likes and followers is toxic, the dark side of influencer culture, and your path to digital entrepreneurship, with Jet van Wijk.

Personal Development Mastery

Play Episode Listen Later Nov 11, 2024 36:17 Transcription Available


Are you tired of the 9-to-5 grind and curious about how to turn your passion into a fulfilling online business?In this episode, Jet van Wijk shares her inspiring journey from a corporate cubicle to becoming a seven-figure entrepreneur, TEDx speaker, and advocate for mental health. Learn how she successfully transitioned to freelancing, navigated the challenges of the influencer industry, and found a business model that aligns with her passions and values.1. Discover actionable steps to start and grow an online business that offers location, time, and financial freedom.2. Understand the mental health implications of social media and how to maintain authenticity in a digital world.3. Gain practical advice on overcoming shiny object syndrome and sticking to a chosen path with discipline and focus.Listen to this episode to learn how you can break free from the traditional work model and design a life that aligns with your true passions and purpose. Tune in now!˚

Wake Up Legendary
10-4-24-Reclaiming Time and Family: My Shift from Finance to Digital Entrepreneurship-Wake Up Legendary with David Sharpe | Legendary Marketer

Wake Up Legendary

Play Episode Listen Later Oct 4, 2024 51:01


In this episode, we dive into the inspiring story of a former finance professional who left behind two decades of corporate life to dive into digital marketing and homesteading. Our guest shares how learning affiliate marketing not only helped reclaim precious family time but also paved the way for building a thriving homestead business. Subscribe to Legendary Marketer on Youtube Follow Legendary Marketer on Facebook Follow Dave on Instagram Follow Amanda on TikTok

Financial Freedom for Physicians with Dr. Christopher H. Loo, MD-PhD
#1120 - Navigating the Global Landscape of Digital Entrepreneurship with Mane Bailey-Sargsyan

Financial Freedom for Physicians with Dr. Christopher H. Loo, MD-PhD

Play Episode Listen Later Sep 18, 2024 18:10


In this episode, we sit down with Mane Bailey-Sargsyan, founder and CEO of Station Rove, to explore the world of digital entrepreneurship. Mone shares her journey from Armenia to building multiple successful businesses in the United States, including insights into the cultural differences in marketing trends, overcoming challenges in a new market, and the rise of solopreneurs. We discuss the benefits and challenges of digital businesses, the future of entrepreneurship post-COVID, and the importance of work-life integration for sustained success. Disclaimer: Not advice. Educational purposes only. Not an endorsement for or against. Results not vetted. Views of the guests do not represent those of the host or show. Do your due diligence. Click here to join PodMatch (the "AirBNB" of Podcasting): https://www.joinpodmatch.com/drchrisloomdphd We couldn't do it without the support of our listeners. To help support the show: CashApp- https://cash.app/$drchrisloomdphd Venmo- https://account.venmo.com/u/Chris-Loo-4 Spotify- https://podcasters.spotify.com/pod/show/christopher-loo/support Buy Me a Coffee- https://www.buymeacoffee.com/chrisJx Click here to schedule a 1-on-1 private coaching call: https://www.drchrisloomdphd.com/book-online Click here to check out our e-courses and bookstore here: https://www.drchrisloomdphd.com/shop Click here to purchase my books on Amazon: https://amzn.to/2PaQn4p For audiobooks, visit: https://www.audible.com/author/Christopher-H-Loo-MD-PhD/B07WFKBG1F Follow our YouTube channel: https://www.youtube.com/chL1357 Follow us on Twitter: https://www.twitter.com/drchrisloomdphd Follow us on Instagram: https://www.instagram.com/thereal_drchrisloo Follow us on Threads: https://www.threads.net/@thereal_drchrisloo Follow us on TikTok: https://www.tiktok.com/@drchrisloomddphd Follow our Blog: https://www.drchrisloomdphd.com/blog Follow the podcast on Spotify: https://open.spotify.com/show/3NkM6US7cjsiAYTBjWGdx6?si=1da9d0a17be14d18 Subscribe to our Substack newsletter: https://substack.com/@drchrisloomdphd1 Subscribe to our Medium newsletter: https://medium.com/@drchrisloomdphd Subscribe to our email newsletter: ⁠https://financial-freedom-for-physicians.ck.page/b4622e816d⁠ Subscribe to our LinkedIn newsletter: https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=6992935013231071233 Thank you to our advertisers on Spotify. Financial Freedom for Physicians, Copyright 2024 --- Support this podcast: https://podcasters.spotify.com/pod/show/christopher-loo/support

Invest In Yourself: The Digital Entrepreneur Podcast
How Illness Pushed Charmin Moore into Digital Entrepreneurship and Wealth Coaching

Invest In Yourself: The Digital Entrepreneur Podcast

Play Episode Listen Later Jul 29, 2024 38:23


Unlock the secrets to digital wealth and entrepreneurial success with Charmin Moore on this episode of *Invest In Yourself: the Digital Entrepreneur Podcast*. Join host Phil Better as he dives deep into Charmin's transformative journey from the pharmaceutical industry to becoming a biotech pioneer and digital wealth creator. Discover how Charmin leveraged vibrational energy practices, navigated the volatile world of stocks and crypto, and harnessed her natural mentoring abilities to achieve financial freedom. Learn the importance of self-investment, personal development, and manifesting abundance while gaining insight into her groundbreaking course, "Abundance Quest." Don't miss out on practical advice, inspiring stories, and key strategies to help you invest in yourself and manifest your desires. Listen now for an enlightening and transformative experience!

Invest In Yourself: The Digital Entrepreneur Podcast
Huba Rostonics on Investment in Personal Growth and Corporate Culture Dynamics

Invest In Yourself: The Digital Entrepreneur Podcast

Play Episode Listen Later Jul 24, 2024 38:42


In this captivating episode of "Invest In Yourself: The Digital Entrepreneur Podcast," host Phil Better sits down with seasoned entrepreneur and consultant Huba Rostonics to delve into the transformative principles of complexity, value creation, and embracing discomfort. Huba shares his journey from the corporate world to establishing his consulting practice, Thrivemonger, and introduces his innovative System and Soul framework designed to help businesses thrive. Listeners will discover the profound impact of integrating purpose, values, and systematic practices into corporate culture, along with the significance of continuous learning and adapting to technological advancements. Don't miss out on actionable insights and inspiring discussions that can help you elevate your entrepreneurial journey and management strategies. Tune in to learn how to navigate the challenges of the digital age and create lasting value in your business.

Foresight Africa Podcast
Expanding digital entrepreneurship in Africa

Foresight Africa Podcast

Play Episode Listen Later Jun 26, 2024 30:36


Africa has a growing problem: a large population of youth and working-age people with limited employment opportunities. She Leads Africa co-founder Afua Osei joins host Landry Signé to discuss the role entrepreneurs play in closing that gap. Highlighting the importance of technological access, the Africa diaspora and the outsourcing of digital talent, Osei offers insights and solutions into how African entrepreneurs and policymakers can narrow the divide. Show notes and transcript Foresight Africa podcast is part of the Brookings Podcast Network. Subscribe and listen on Apple, Spotify, Afripods, and wherever you listen to podcasts. Send feedback email to podcasts@brookings.edu.

Invest In Yourself: The Digital Entrepreneur Podcast
Megan Shields on Scaling Podcast Growth with Facebook Ads

Invest In Yourself: The Digital Entrepreneur Podcast

Play Episode Listen Later Jun 21, 2024 30:06


In this electrifying episode of "Invest In Yourself: the Digital Entrepreneur Podcast," host Phil Better sits down with Megan Shields, the visionary CEO of Chime House Media. Discover how Megan pivoted from sales to launching a successful boutique Facebook ad agency in 2020, designed to catapult podcasters into exponential growth. Megan shares her transformative strategies for utilizing Facebook and Instagram to build highly engaged audiences, driving significant growth in podcast plays, followers, and email lists. Listen as she breaks down her acclaimed 4-module Facebook ads course, perfected through beta testing, offering a concise and practical approach to ad strategies. Megan also reveals her VIP Day program for hands-on, one-on-one coaching, and implementation. Don't miss Megan's invaluable advice on fraud prevention, essential mindset tips, and her vision for Chime House Media. Plus, get insider tips on making the most of your ad investments. Tune in to enhance your podcasting journey today!

Invest In Yourself: The Digital Entrepreneur Podcast
Glenn Gow on AI, Leadership, and Entrepreneurial Success

Invest In Yourself: The Digital Entrepreneur Podcast

Play Episode Listen Later Jun 19, 2024 27:24


Join us for an enlightening episode of Invest in Yourself: The Digital Entrepreneur Podcast, where host Phil Better sits down with the esteemed Glenn Gow. With over two decades as a tech company leader, Glenn offers invaluable insights into the intersection of artificial intelligence (AI), leadership, and strategic advisory. From his venture capital days to his role as a renowned CEO coach and keynote speaker, Glenn reveals how AI is revolutionizing the business landscape. Discover the secrets to thriving in a digital world, the importance of continuous learning, and practical advice for both seasoned entrepreneurs and AI enthusiasts. Don't miss this opportunity to elevate your understanding of AI's impact on business and how you can leverage it for your entrepreneurial journey. Tune in now and get ready to invest in your future!

Invest In Yourself: The Digital Entrepreneur Podcast
Actionable Tips for Podcasting Success from Adam Schaeuble's Journey

Invest In Yourself: The Digital Entrepreneur Podcast

Play Episode Listen Later Jun 17, 2024 46:08


In this episode of "Invest In Yourself: The Digital Entrepreneur Podcast," host Phil Better sits down with Adam Schaeuble, the dynamic host of Podcasting Business School, to delve into the art and business of podcasting. Adam, who transitioned from owning a fitness facility to becoming a full-time podcaster and business consultant, shares invaluable tips for aspiring podcasters. Discover how to bring energy and actionable advice to your show, the importance of building an email list, and creating authentic connections with your audience. Adam also reveals his secret to maintaining a work-life balance while maximizing brand growth through strategic content creation and community engagement. Don't miss Adam's insights on converting listeners into clients, leveraging free coaching sessions, and the power of networking to boost your podcasting success. Tune in to learn how you can monetize your passion and become a standout in the booming podcast industry! Listen to the full episode to get actionable tips straight from a top 100 Grand Podcaster and discover the secrets to thriving as a digital entrepreneur.

UBC News World
Key to Digital Entrepreneurship Success

UBC News World

Play Episode Listen Later Jun 11, 2024 3:51


Crucial Constructs has published its latest article covering mail listing as a valuable asset for any business, providing a direct line of communication to potential customers and loyal followers. The article is available for viewing in full at https://crucialconstructs.com/unlock-the-power-of-email-lists-your-key-to-digital-entrepreneurship-success/ Crucial Constructs City: Austin Address: 16238 Highway 620 N., Website: https://crucialconstructs.com

Invest In Yourself: The Digital Entrepreneur Podcast
Creating a Culture-Focused Hiring Process: Catarina Matias' Innovative Approach

Invest In Yourself: The Digital Entrepreneur Podcast

Play Episode Listen Later Jun 10, 2024 28:53


In this engaging episode of Invest in Yourself: The Digital Entrepreneur Podcast, host Phil Better sits down with the innovative Catarina Matias, a rising star in the hospitality industry turned tech entrepreneur. Catarina shares her journey from the hotel management world, where she was named one of Hotel Management's 30 Under 30, to launching two successful ventures— a health-focused snack delivery business and RecruitMe, a revolutionary recruiting app that matches employers with job seekers based on cultural fit. Listen as Catarina discusses overcoming the challenges of COVID-19, balancing multiple businesses, and the importance of aligning personal passions with professional goals. Don't miss out on her invaluable insights on matchmaking in the recruitment process and the evolving landscape of digital entrepreneurship. Tune in now to discover how investing in yourself can lead to extraordinary success and innovation!

More Than Social Podcast
141: Creating Book Funnels for Business Growth with Chris Benetti from Smart Author Media

More Than Social Podcast

Play Episode Listen Later Jun 6, 2024 32:49


Have you ever wondered how a simple book can catapult your online business to new heights?  In this episode of the More Than Social podcast, I'm joined by Chris Benetti, an expert in leveraging online book sales for lead generation and business growth.  We discuss Chris's journey from the mining industry to digital entrepreneurship, sharing his experiences with sales funnels, conversion rate optimization, and book funnels. Chris gives us insights into different book funnel strategies, including free and paid funnels, order bumps, upsells, and downsells.  We also discuss effective Facebook advertising strategies for book funnels, targeting both cold and broad audiences, and continuous ad creative testing. Chris Benetti owns Smart Author® Media and is an expert in book marketing. To date, Chris has helped his clients collectively generate over $20,000,000 in sales from their books and digital offers, and in 2023, Chris sold over 19,000 books for his clients. Chris' mission is to make marketing and selling books easy for business owners by educating them on fundamental marketing strategies with a no-BS approach. We talk about:  00:00 Intro 02:35 Chris's Journey into Digital Marketing 05:04 The Power of Book Funnels in Business 05:21 The Transition from Trades to Digital Entrepreneurship 06:56 The Evolution of Digital Marketing Strategies 08:24 Maximizing Facebook for Business Growth 10:21 Deep Dive into Book Funnels: Strategies and Insights 13:09 The Mechanics of Paid Book Funnels 16:02 Advanced Funnel Strategies: Upsells and Downsells 16:48 Exploring Pricing Strategies for Maximum Conversion 22:01 Mastering Facebook and Instagram Ads for Book Funnels 30:43 Balancing Business and Family Life   Resources Spotlight Theory: https://spotlighttheory.lisaanne.ca/ Chat with Chris: https://smartauthormedia.com/chat (free 30 min consulting session worth $1,000)   Connect with Chris Website - https://smartauthormedia.com Instagram - https://www.instagram.com/itsbenetti Facebook - https://www.facebook.com/itsbenetti LinkedIn - https://www.linkedin.com/in/smartauthor/ Podcast - https://smartauthormedia.com/podcast Connect with me Lisa's Website - https://www.lisaanne.ca   Agency Website - https://www.stockmedia.ca Instagram - https://www.instagram.com/LisaAnneCoaching Facebook - https://www.facebook.com/LisaAnneCoaching YouTube - http://www.YouTube.com/LisaAnneCoaching  LinkedIn - www.linkedin.com/LisaAnneCoaching

Entrepreneurs on Fire
The Secret to Creating Real Freedom Through Digital Entrepreneurship with Jason Stapleton: An EOFire Classic from 2021

Entrepreneurs on Fire

Play Episode Listen Later Jun 2, 2024 22:20


From the archive: This episode was originally recorded and published in 2021. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL's in these archive episodes are still relevant. Jason is author of The Nomadic Wealth Formula, host of Wealth Power and Influence podcast, and founder of The NOMAD Network - a community for entrepreneurs building digital businesses. Top 3 Value Bombs 1. Most people get in their own way. It's the mindset stuff that tends to kill most early stage business owners. Don't allow someone else to force you into a life of mediocrity. You are capable of more than you could ever possibly know. 2. Nobody can re-create you. It is the one unique selling proposition and promise of value that nobody else on the planet has. All you need to do is show it to people. Let people know what you want to be known for. 3. If you're at a point where you have a lot of ambition but not a heavy skillset, then you really need to focus on the acquisition of those rare and specialized skills. Grab your FREE copy of Jason's latest book, "The NOMADIC Wealth Formula" (PLUS...a sick bonus!) - Jason's Website - and your free book! Sponsors HubSpot Stop spending more time managing tools than connecting with prospects and customers. HubSpot's customer platform is a smoother, more effective way to grow! Visit HubSpot.com to learn more Thought-Leader Ever thought about giving a TEDx talk. Visit Thought-Leader.com/fire to join a free training and learn how to land a TEDx Talk and spread your message to millions

Alexa Entrepreneurs On Fire
The Secret to Creating Real Freedom Through Digital Entrepreneurship with Jason Stapleton: An EOFire Classic from 2021

Alexa Entrepreneurs On Fire

Play Episode Listen Later Jun 2, 2024 22:20


From the archive: This episode was originally recorded and published in 2021. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL's in these archive episodes are still relevant. Jason is author of The Nomadic Wealth Formula, host of Wealth Power and Influence podcast, and founder of The NOMAD Network - a community for entrepreneurs building digital businesses. Top 3 Value Bombs 1. Most people get in their own way. It's the mindset stuff that tends to kill most early stage business owners. Don't allow someone else to force you into a life of mediocrity. You are capable of more than you could ever possibly know. 2. Nobody can re-create you. It is the one unique selling proposition and promise of value that nobody else on the planet has. All you need to do is show it to people. Let people know what you want to be known for. 3. If you're at a point where you have a lot of ambition but not a heavy skillset, then you really need to focus on the acquisition of those rare and specialized skills. Grab your FREE copy of Jason's latest book, "The NOMADIC Wealth Formula" (PLUS...a sick bonus!) - Jason's Website - and your free book! Sponsors HubSpot Stop spending more time managing tools than connecting with prospects and customers. HubSpot's customer platform is a smoother, more effective way to grow! Visit HubSpot.com to learn more Thought-Leader Ever thought about giving a TEDx talk. Visit Thought-Leader.com/fire to join a free training and learn how to land a TEDx Talk and spread your message to millions

The Thoughtful Entrepreneur
1926 – Unlocking the Secrets of Digital Entrepreneurship with Matt Raad

The Thoughtful Entrepreneur

Play Episode Listen Later May 30, 2024 20:21 Transcription Available


In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the CEO and Co-Founder of eBusiness Institute, Matt Raad.Matt Raad, a leading authority on buying and selling online businesses, provides insights into the complexities and opportunities of digital entrepreneurship. Matt Raad is a seasoned expert in online business transactions. His extensive knowledge of the digital marketplace has guided many to achieve financial success through strategic acquisitions.Matt highlighted the significant potential for wealth generation in online business acquisitions. He emphasized that the digital age has made entrepreneurship more accessible, enabling individuals to own and operate businesses without the traditional constraints of brick-and-mortar establishments. According to Matt, acquiring an online business with the right approach can be transformative for aspiring entrepreneurs. For those interested in digital investment, Matt prioritized education and mentorship to build a solid foundation of knowledge. He also recommended starting small to facilitate hands-on learning with manageable risks.Key Points from the Episode:Process of buying and selling online businessesPotential for generating wealth through online business acquisitionsStrategies and opportunities in the online business acquisition fieldExpertise and insights from Matt RaadIdentifying, renovating, and selling online businessesOpportunities and challenges in the online business acquisition industryImportance of due diligenceAdvice for those interested in getting started in online business acquisitionAbout Matt Raad:Matt Raad is a business and website investor, angel investor, and a leading educator in digital investments. Alongside his wife, Liz Raad, Matt is recognized as an Australian expert in buying, renovating, and selling profitable websites and businesses. They have successfully trained thousands across Australia in digital marketing and online business success and are sought-after public speakers.Matt and Liz Raad began their careers buying and selling traditional offline businesses but shifted their focus to online businesses' high returns and growth potential. They now own a portfolio of websites and advise clients on buying and building website portfolios valued at up to $20 million. Through their eBusiness Institute, they help people gain digital skills. They offer practical courses on digital marketing and website investment strategies, ensuring their students can secure their futures in the digital age.About eBusiness Institute:The eBusiness Institute is a private digital education company dedicated to helping Australians and international students upskill or retrain with high-demand digital-focused skills. They offer comprehensive digital marketing training courses, certifications, and micro-credentials tailored for various skill levels, including complete beginners.Founded by successful online entrepreneurs Matt and Liz Raad, the eBusiness Institute provides practical and profitable digital marketing skills. Their mission is to equip students with skills that enable them to generate income from anywhere, ensuring they are well-prepared for the evolving digital landscape. By focusing on real-world applications and industry-relevant training, the eBusiness Institute aims to create a workforce adept at navigating and succeeding in the digital economy.Tweetable Moments:04:24 - "We live on a beautiful property, and next thing you know, we're effectively exporting to America with no geographical barriers. It's the ultimate location freedom...

Invest In Yourself: The Digital Entrepreneur Podcast
Jeff Dwoskin Joins Phil Better to Reveal the Secret Sauce Behind Conquering Social Media Engagement!

Invest In Yourself: The Digital Entrepreneur Podcast

Play Episode Listen Later May 8, 2024 30:17


Dive into the world of digital entrepreneurship with Jeff Dwoskin, founder of Stampede Social, on our latest episode of "Invest In Yourself: the Digital Entrepreneur Podcast." Host Phil Better explores Jeff's revolutionary approach to enhancing online engagement through innovative tools that capture and analyze social media interactions. Discover how Jeff's journey began in the late 1990s and evolved to create cutting-edge technology that sets Stampede Social apart from the competition. Learn about their unique URL tracking, advanced AI packages, and tailor-made campaigns that are transforming how creators interact with their audience on platforms like Instagram and Twitter. In this episode, Jeff shares valuable insights on leveraging user comments for content creation and offers a special 50% discount promo code exclusively for our listeners. Whether you're a podcaster, influencer, or aspiring digital mogul, you'll find actionable tips on boosting your digital presence and sustaining engagement. Phil expresses his admiration for Stampede Social's capabilities, particularly in comparison to other market tools, emphasizing the system's effectiveness in maintaining long-term audience engagement. Don't miss out on learning how confidence and self-belief can propel you to digital success. Tune in for an enlightening conversation full of pro tips, laughs about never retiring, and an insider's peek into the future of digital entrepreneurship with Jeff Dwoskin on "Invest In Yourself: the Digital Entrepreneur Podcast."

The Running Wine Mom
From Teacher to Top 0.1% Etsy Seller: Jacqueline Butler's Journey to Financial Freedom

The Running Wine Mom

Play Episode Listen Later May 7, 2024 59:05


Join host Samantha Cieslinski as she sits down with Jacqueline Butler, a former physical education teacher turned top 0.1% Etsy seller and mompreneur. Jacqueline shares her inspiring journey of overcoming debt, uncertainty, and the 9-5 grind to achieve financial freedom through selling digital products on Etsy. Discover Jacqueline's actionable tips for success on Etsy, her signature strategies for passive income, and her mission to empower other women to create thriving online businesses.Key Highlights:Jacqueline's transition from teaching to entrepreneurshipOvercoming challenges and embracing the journey to financial freedomStrategies for selling on Etsy and reaching the top 0.1%The power of passive income and scaling a digital product businessJacqueline's coaching programs and resources for aspiring Etsy sellersConnect with Jacqueline:FREE Masterclass:www.jacqueline-butler.com/freemasterclass FREE Facebook Community:www.jacqueline-butler.com/freegroup Podcast - Freedom Through Passive Profits:www.jacqueline-butler.com/podcastWebsite:www.jacqueline-butler.com Get In Touch:jb@jacqueline-butler.com Instagram:@jacquelinebutler.co Connect with Host Samantha:Website: The Running Wine MomInstagram: @therunningwinemom_Support the Show:If you enjoyed this episode, please subscribe, leave a review, and share it with your friends! Your support helps us bring you more inspiring stories of women who are chasing their dreams and making them a reality.

Invest In Yourself: The Digital Entrepreneur Podcast
Navigating Success in Tech with Ben Foster: Lessons from Prodify's Co-founder

Invest In Yourself: The Digital Entrepreneur Podcast

Play Episode Listen Later May 6, 2024 32:18


In this inspiring episode of "Invest In Yourself: The Digital Entrepreneur Podcast," host Phil Better dives deep with Ben Foster, co-founder and executive chairman of Prodify. With decades of experience in Silicon Valley's dynamic tech scene, Ben shares invaluable insights from transforming his career path from a support analyst to a celebrated product management guru and mentor. Discover the critical differences between successful service companies and their clients and learn why tailoring business strategies to unique company qualities is key to standout success. Ben also illuminates common pitfalls in disrupting markets and explains how solving customer problems effectively can redefine industry standards, using Uber as a compelling case study. Whether you're an early stage entrepreneur or an established business looking to innovate, this episode is packed with strategies to help you build a gold standard reputation and become a market disruptor. Tune in to learn from Ben's vast experience and to find out how his book, "Build What Matters," aims to guide the next generation of product managers. Visit Invest In Yourself Podcast for an episode that will change the way you approach entrepreneurship and product management. Connect with Ben at prodify.group and unlock the potential of your technology-driven business. Don't miss this game-changing conversation—your journey to market leadership starts here!

Your Brand Amplified©
Leah Rae Getts: A Nurse's Rise From Healthcare to Digital Entrepreneurship

Your Brand Amplified©

Play Episode Listen Later Apr 29, 2024 37:17


Are you ready to be captivated by a story of transformation and triumph in the digital realm? Leah Rae Getts, once a nurse, is now a digital entrepreneur par excellence, and she's here to guide us on her incredible journey. Adopting her first son led to an unexpected career evolution, sparking a fire in Leah that ignited her path through network marketing and ultimately to affiliate marketing mastery. But the real game-changer came when she and her husband started crafting and selling their own courses, catapulting them into the seven-figure stratosphere. Leah's candor about the hurdles she overcame and the strategic moves that fueled her success is nothing short of enlightening for anyone looking to carve out their own slice of the online business world. Leah also pulls back the curtain on the complexities of scaling a business through paid traffic, the lifeblood of many online ventures. We tackle the tricky dance of ad campaigns and sales funnels, dissecting the anatomy of what works—especially when you're selling high-ticket offers. If you've ever considered outsourcing your marketing, Leah's insights will arm you with the knowledge to know when it's time—and how to do it without losing your shirt. Plus, for those of you with a course or group program brewing in your brain, Leah's wisdom on market research and client outcomes is akin to finding a treasure map marked with a big, fat X. We wrap things up with a heartwarming account of a rancher who, amidst the hustle of life and livestock, birthed a booming business as a strategic planning coach. It's a tale that reminds us of the importance of crafting a 'minimum viable product' and how selecting clients who share your values can amplify your impact. For the moms tuning in, you'll find a special dose of empowerment here, as we celebrate the power of working remotely and the enduring value of a personal touch in an increasingly automated world. Whether you're a seasoned pro or just starting out, Leah's story embodies the spirit of digital entrepreneurship and is sure to inspire your next bold move. We're happy you're here! Like the pod? Visit our website! Check out our sponsor PitchDB! Start your trial on Simplified!

Ambition and Grit
How Amy Porterfield Changed Digital Entrepreneurship Forever

Ambition and Grit

Play Episode Listen Later Apr 8, 2024 25:57


Join us as Dave Liniger interviews digital marketing expert Amy Porterfield on the Ambition and Grit podcast. Amy shares her inspiring journey from the corporate world to becoming a successful online entrepreneur, serving over 50,000 students. She discusses the importance of ambition and grit in achieving your goals, overcoming challenges, and embracing mindset shifts for success. Tune in for valuable insights and strategies to fuel your entrepreneurial journey.===========================Connect with Dave:===========================Website ➡︎ https://daveliniger.comFacebook  ➡︎ https://facebook.com/DaveLLinigerLinkedIn  ➡︎ https://linkedin.com/company/davelinigerofficial/Instagram  ➡︎ https://instagram.com/davelinigerofficial/

Invest In Yourself: The Digital Entrepreneur Podcast
Embracing Digital Entrepreneurship in the Travel Industry with Mario Settino

Invest In Yourself: The Digital Entrepreneur Podcast

Play Episode Listen Later Apr 8, 2024 29:54


Unlock the secrets to a personalized travel experience with Mario Settino on the "Invest In Yourself: the Digital Entrepreneur Podcast." In this inspiring episode, Mario shares his transformation from a family construction business to launching MS Concierge Travel in the face of travel restrictions and a deep-rooted passion for exploration. Learn how he carved out a unique niche in the travel industry by offering customized travel guides over being just another influencer and how he's making family dream vacations into realities. Join your host Phil Better and dive into the adventurous journey of scaling a travel concierge business, embracing the digital nomad lifestyle, and the satisfaction of enabling unforgettable memories. Mario's invaluable advice to his younger self and insights into balancing professional fulfillment with personal passion will motivate any aspiring digital entrepreneur. Don't miss the key to crafting the perfect vacation, understanding your traveller profile, and maintaining simplicity in your travel plans. Tune in to discover how Mario Settino is redefining travel planning in the digital age and how you can "Invest In Yourself" by turning your passion into a thriving business.

Invest In Yourself: The Digital Entrepreneur Podcast
Digital Entrepreneur Mia Smithson talks about The $30K Program

Invest In Yourself: The Digital Entrepreneur Podcast

Play Episode Listen Later Mar 8, 2024 31:06


Step into a transformational conversation on "Invest In Yourself: the Digital Entrepreneur Podcast" with your host Phil Better, as we unwrap the layers of self-worth, professional advancement, and the art of negotiation with digital entrepreneur Mia Smithson in our compelling episode: “Digital Entrepreneur Mia Smithson talks about The $30K Program.” Mia bares her soul, sharing the hurdles she faced, including imposter syndrome and the undervaluation of her work, which became the catalyst for founding the $30K Program designed to arm women with the confidence and skills to negotiate better pay. Discover Mia's inspiring journey from self-doubt to strategic prowess, where she now helps her clients, predominantly women in high-powered industries, achieve staggering increases in their salaries – an average of $30,000. This episode is more than an interview; it's a treasure trove of negotiation techniques and success stories that exemplify the monumental impact of advocating for one's worth, with special attention to the tech and consulting sectors where gender pay disparities still linger. Learn how Mia's walk on this transformative path led her sister to a life-changing $50,000 salary increase, and how you too can apply these tactics in your career. Host Phil Better prompts Mia to divulge negotiation tactics that you can take to the table today, including the significant potential of negotiating severance upfront and the power of bonuses and stock options at the managerial level and above. With a poignant blend of personal anecdotes, professional insights, and empower­ing tips, this episode of "Invest In Yourself: the Digital Entrepreneur Podcast" is not just a conversation but an actionable tool for anyone ready to step into their economic power. Beyond the program, Mia opens up about her long-term dreams, including teaching abroad and nurturing a community of entrepreneurs, while Phil champions her every ambition. This episode serves as a rallying cry for equal pay and an advocate for personal growth and financial autonomy – a must-listen for every woman poised on the precipice of her earning potential. So, if you're ready to revolutionize your approach to making money, elevate your career, and learn from a pioneering entrepreneur who is reshaping the landscape for women in business, press play on “Digital Entrepreneur Mia Smithson talks about The $30K Program” and take your first step towards a richer, more empowered future.

Class E Podcast
Turning Greetings Into Greatness: The Remarkable Rise of Sparks of Joy

Class E Podcast

Play Episode Listen Later Mar 6, 2024 36:44


Join us in this episode of the Class E Podcast as we dive into the extraordinary journey of Callie Goodwin, the mastermind behind a thriving greeting card company born out of the challenges of the pandemic. From a humble start during quarantine to becoming a household name on TikTok, Callie shares her inspirational story of turning isolation into innovation. With her background in education and social work, Callie's path to entrepreneurship was unexpected but undeniably rewarding. Tune in to discover how she navigated obstacles like funding shortages and leveraged the power of social media to skyrocket her business. From viral TikTok campaigns to unexpected partnerships, Callie's journey is a testament to the resilience and creativity of small business owners everywhere. Join us as we explore the highs, the lows, and the invaluable lessons learned along the way. This episode is a must-listen for anyone seeking inspiration, practical tips, and a glimpse into the limitless possibilities of entrepreneurship in the digital age. Guest: Callie Goodwin. Founder Sparks of Joy   Host: Mary Sturgill Producer: Isabella Martinez    Transcript: MARY: Hi there, everyone. Welcome to this episode of the Class E Podcast. I am your host, Mary Sturgil. This podcast is brought to you in partnership between the Hill Institute for Innovation and Entrepreneurship and the Communication Studies Department here at Furman University. And today we have a very special guest…you may know her from Tik Tok and some Tik Tok ads. It's Callie Goodwin, who is the founder of the greeting card company, Sparks of Joy. Callie, welcome to our show. CALLIE: Hi! Thank you so much for having me.  MARY: Callie, I want to start with… Do you remember the first time that we met in person? Because we've known each other for a while though. CALLIE: It's been quite a while. I was helping film in Columbia. I don't know what year it was. But it's been quite a while. MARY: It's been at least seven years probably. Yeah. Yeah. I was still in news. I was still a news anchor. And Callie had this drone and I was you know me, I'm a gadget girl. And so I went up to her and I was like, oh, show me what you're doing. Like we were just talking off air that we were flying drones and we didn't really know any of the rules back then. So we just flew them all over the place. CALLIE: I look back now and I'm like, Ooh, yeah, we were definitely breaking some rules then. But honestly before… it was still the wild wild west of drones.  MARY: You were on the cutting edge then and now you're on the cutting edge again. That's your life.  CALLIE: I like to live on the edge. MARY: Yeah, exactly. Exactly. So tell us a little bit about Sparks of Joy for people who might not have seen your TikTok ad because your TikTok ad… I say TikTok ad guys but it is all over TV right now. CALLIE: Yeah, so Sparks of Joy started as a pre stamped greeting card company in the middle of the pandemic. I bought a house the summer 2020, moved in, was exposed to COVID had to quarantine and during that two weeks was going stir crazy. Neighbor dropped off a handwritten card and some brownies. And that handwritten card like really kind of sparked this idea of like, I want to send out cards out with my new address like I finally have an address on my own. But I realized that I didn't know what boxes my cards were in. And I didn't have any stamps. And so I used that two week quarantine period to start a business. I design all my own cards. And then we pre stamp the cards so that our customers don't have to or don't have to try to track down stamps at the post office so it has grown I started my TikTok right as I started my business and now it's grown into this massive account and this like really cool opportunity to partner with TikTok on these things. And I never would have dreamed that this loneliness of my brand new house would have turned into this three years later. MARY: Right and so the…let's back up a little bit and talk about your education because everything that you've done in your education so far is geared toward education. For kids right? CALLIE: So I thought I wanted to be a preschool teacher growing up. I worked in preschool for seven years. So I got my Associates in early childhood. And then I transferred to Columbia College and got my Bachelor's in social work, essentially social work, and decided that's not what I wanted to do. I began working at Columbia College doing social media and got my master's in higher ed administration. And now here I am, I work for a social media app for high schoolers going into college. So still kind of like higher ed adjacent, but also run a greeting card company. MARY: Right. So you're doing social media and you're a master at social media by the way. You're doing social media for them and you're running this company that has just literally blown up. How did it come to be that Tik Tok contacted you and said we want you to be in this for us. CALLIE: So I retold the story recently or was talking with the people that this all started with. It started in the spring of 2022. So we actually got a very kind of vague sketch email from TikTok that was like, Hey, we're working on a new upcoming project. If you think you might be interested in being part of this vague project that we can't tell you information about, like fill out this Google form. And I clicked it and like it really was just a basic Google form asking about my business and I'm like, well, nothing I'm sharing here is like proprietary information that they can't like find on my website. So I filled it out. And three months later, they got the green light from legal to start this. It was called TikTok Impact and showing the impact of TikTok on small businesses. So they got the green light to start it and so it started as a website with about I think 10 to 20 of us, representing 10 states. And that rolled into the first campaign with TikTok, which was South Carolina based…a couple of billboards and newspaper ads and stuff that ran in October of 2022. And then thought that was it… thought the campaign was done. And then I was contacted in July of 2023 by a production company, they're like, Hey, we think you're a good fit for a project again, super vague. We can't tell you the client. Like are you interested? And I'm like, sure we've done this before and it's been great. So sure, let's try it again. Turns out the client was TikTok again. But it was a much bigger scale. So it involved filming this commercial, they came to my house. I think there was like 13 or 14 different production team members that came out and we filmed all day long. And then this is part of a national campaign so it's rolled out. I think the commercial is rolled out to South Carolina at this moment, but will continue to roll out nationwide. And then it also included billboards in places like… Vegas is covered. I think there's like 13 or 14 in Vegas. Times Square, the New York subway system… all around South Carolina and it's been really cool to watch that grow. MARY: Yeah I love on your Instagram when you put your…. you took a picture of yourself in front of your billboard in Times Square. CALLIE: Yeah, we went up for my birthday in December and I was like, told my parents we have to go to Times Square to see this. It's just surreal to see yourself in public on these advertisements. So I just flew to Washington DC. And I saw myself in the airport like on the screens and I was like, Oh wait, that's me like, and nobody else around me like notices in this moment that I'm standing here like in all of this ad and everyone else is just going about their busy day, but I'm like, right. Oh my gosh, I'm on this giant screen like that's crazy.  MARY: Yeah,I know that feeling. The first time I saw we had a billboard for one of my stations that I worked at when I was broadcasting. And the first time I saw one of our billboards I had to like stop. I've literally pulled up on the side of the highway. Like oh my god, that's huge. CALLIE: The first night that somebody texted me that the billboards were live in Columbia, because I didn't know that that was part of this campaign. So somebody's like, I just saw a billboard of you and I'm like, What are you talking about? They're like, Oh, yeah, it's over onForest drive and it actually was not on Forest drive. It was somewhere completely different. They got the location wrong. So I'm driving around Columbia, like just looking for myself. And yeah, it's probably crazy, but it's a lot of fun. MARY: I love that. But I do want to point out to our listeners that this is a prime example… I do a workshop sometimes for women entrepreneurs who… how to get your story told. Right? And so let me ask this question… was anything… did you have to pay for any of this?  CALLIE: Not a penny.  MARY: Exactly. So saying yes to things will get you free advertisement. Right? Now, of course, there are a lot of scams out there. So do be careful about that kind of stuff and kind of use the techniques that Callie used to say, Okay, this is just business stuff that I'm giving them, right?  CALLIE: Absolutely.  MARY: And then you can always do your background checks, make, make the phone calls, send the emails, you know, do whatever you need to do to check the background of things like this. But let's talk about how this has blown up your business. CALLIE: Yes, so, through the first campaign, we ended up getting verified on Tik Tok and being able to reach a large amount of people and through that campaign, rolled into the opportunity to… so that started with the vague sketchy email to begin with, which then turned into the first South Carolina campaign, which then rolled into the opportunity to speak at South by Southwest last March on a panel with TikTok which led to go into DC with TikTok, which led to like this campaign, and so saying yes, at all these points, continues to just open doors. But yes, I think I missed the rest of your question there. MARY: I think you got it. Saying yes to one thing opened all those other doors. South by Southwest is huge, you know, being able to go to DC all off this one, you know, thing that you said yes to was really the catalyst for all of that, right. So, let's talk about the art just a little bit because you were an art major, right. And how does that play into part of your personality, part of who you are and into the whole thing? CALLIE: Yeah, it's been cool to be able to take some of these designs that you don't see represented in greeting cards every day. And I know again, like I always tell people like you, if I can succeed on Tik Tok, you can succeed on TikTok. I am selling greeting cards in a digital world. Like people don't send mail, people love to receive mail, but don't take the time to send mail. And so the fact that we've sold over 50,000 cards in the last three years is proof that like people want that connection, they want human connection. And I think a big thing is like people like to purchase from me because I show myself on my account a lot. I also share not just business stuff, but I I share a little bit of the personal side. We talk about mental health. We talked about behind the scenes of packing orders and so people connect on a personal level there and feel like they're supporting a person in a business. And that's something they could get behind.  MARY: Yeah, I think you bring up another good point with that because part of marketing yourself on social media and you just gave us a tactic right there. Right. So it's not all about the business. It's not all about buy buy buy this right. It's about sharing and connecting on a personal level. CALLIE: Absolutely. So originally I had gone back and privated all at the beginning of my TikTok because they were so cringy I couldn't even like stand to see them on my account. They were… it was bad. I was just watching the waters…. and I had to go back and unhide them because the reality is like I didn't want to minimize, like how rough the start was, like sure we're at 113,000 followers now. But we weren't there at the beginning. And we started small. We started cringy it took a while to find our stride. And when I did, it really changed when I started getting on camera and being myself and realizing like, I am not going to be equal to the people that have millions of followers like I don't have the pretty perfect setup. This is me in my garage selling greeting cards and so once I found what was unique to me and just like the fact that like this is who I am and embracing that, like that's when we saw growth because I got comfortable with who I was instead of just trying to be everybody else.  MARY: Yeah. Wow. What you just said is so powerful. Right there. I think that being comfortable with who you are and finding the power within yourself can transcend any area of our life. But at the same time holds us back from all areas as well. Right? If we don't have those feelings. Even in my own daily life I catch myself ... .that self talk, you know that we have that Oh, I shouldn't do this because I don't have this or I don't do this right. And, boy, I need to take your advice today. And I know somebody listening does too. Wow.  CALLIE: I often have to remind myself that especially as my account grows larger, I find myself hesitating before I post up I'm like Ooh, is this worth the post? Like is this gonna fit things and I realize I'm like, that's not how we got here. And that's not how we're going to continue to grow if I'm if I stray away from where like what our tried and true like method is so yeah, everything doesn't have to be perfectly filmed. My hair always looks like a disaster. It's always a frizzy mess. Usually whatever t shirt I wear for the day, or I slept in and just showing whatever I'm working on really connects with people, MARY: Yeah whatever part of your life that it is for that moment. Yeah, yeah. You also brought up the fact that you started with… You know, I mean, everybody has to start somewhere. Right? And so with the followers on Tiktok, you started with small followers with a small number of followers and then that grew over time, the more that you became your authentic self and I think so many of us, me included, tend to not be as consistent as perhaps we should be to help really gain those followers and take advantage of what Tik Tok and other social media outlets have to offer for free advertising for us.  CALLIE: Absolutely. Yeah. It's really cool for me to connect with the people that used to join my live streams like I remember when I hit 1000 followers and I got to finally live stream for TikTok specifically and there was two people that would join my live streams all the time. I think we ever we maxed out at like five people viewing for the first couple months and now whenever I go live, there's sometimes there can be a couple 100 people in there, but sometimes I see those, those original two or three and it's always such a special moment when I see it pop up, and I'm like, Oh my gosh, you're you're still here. Like you're still like, I don't care about the rest of them like you followed me through either there at the beginning. Like it's really it's really important for me to connect with my followers in general in the comments, but then also to like, remember people and remember that, like I wouldn't be here today without the support of the people along the way. MARY: Yeah, that's an excellent point too. And that connection, you know, when those live streams, you're creating community. CALLIE: Yeah. 100% we have whole like, like conversations in the comments, or I think at one point, I was taking a new medication that had to be taken at night and I'm a nighttime like live streamer. Like that's usually when I'm going live and I had one follower who is now a really good friend of mine we've never met but she would remind me every night and she's like remember to take your meds and I was like thanks because I forgot and they're ADHD meds so like it's seem funnier that like usually it was the thing… the thing you need to take to remember to do the things consistently. And so she was my consistent reminder during live streams and he's like, Did you take your medicine and like, Oh, thank you so much. Let me take one right now. And so yeah, we got through that entire, like, season of that specific medication because she reminded me every night because I wouldn't remember. MARY: I love that. So what inspires you? CALLIE: That's a great question. I am fueled by trying new things, and seeing what can happen. So I also love a good challenge. So recently, back in August or July…I had an opportunity to work with a laser company called… and they sent me a laser and I was to make content with it. And so I wanted to do a 90 day payoff challenge. Because I thought, You know what, that'd be a cool like source of content…have all these projects. I need to pay this laser off anyway, like let's, let's do it in 90 days. And so I made a list of all these projects that I wanted to do and started working my way through it. And on day 15, our Stanley topper file went viral and we sold $30,000 worth in nine days on TikTok shop. And so those videos collectively have over 10 million views. My house is a train wreck for weeks as I had about 14,15 people rotating in and out to help me fulfill these orders. But I'm constantly like inspired by trying new things, seeing what will take off and then watching the power of social media work. We've had multiple cards go viral, we've had multiple products and so it's always fun to kind of chase that like new level of success but also like what is going to connect most with our followers. MARY: Right. Do you sell the cards as singles or in groups? How does that work? CALLIE: So we have cards that are available as singles. We have postcards. We have flat cards that go with an envelope and a stamp. And then we have like little baby like mini cards. And you can buy them individually but you can also bundle them to get them at a cheaper price.  MARY: Okay, excellent. So what has been the most rewarding about this process for you… this experience?  CALLIE: I think the experiences and being able to meet people and connect with people. I think social media allows you to really connect with people that are outside of your circle. And so I have been able to make some really incredible friends through Tiktok through social media in general. I actually went to VidCon out in California last year with four creator friends that I had, or three creator friends that I'd never met in person. We all rented Airbnb and went out together and had an absolute blast. But we've just built all these relationships, friendships, partnerships with different people. And that is… it's just so fulfilling. MARY: Yeah, that's really cool. And I think you know for all of its faults, social media does that really well.  CALLIE: Yes.  MARY: Is there any obstacles that you had to overcome that you other than, you know, the self talk which we've talked about, you know, that you've had to overcome in the process? CALLIE: I think our biggest challenge is always like money, and funding. I started this with 20 bucks in the bank account and have used the profits from whatever I sell to reinvest back into my business and so every time we go viral or we have these like big influx, it's like okay, now how do we, how do we upgrade our stuff? Instead of outsourcing, we now print all of our stuff in house. We've purchased the equipment, you know, we've purchased the lasers, we've purchased the shelving like never, never knew shelving was so expensive. But to house all of the cards that we offer, we have about 150 designs. And to also to hire an assistant that helps with fulfilling card orders. That was important but yeah, I think funding especially when not going like traditional, like loan routes, because that wasn't something I wanted to do. It's also sometimes hard to find small business loans when you're brand new, but not like when I still consider myself like a pretty like a baby business compared to like a retail location or something like that. Everything operates out of my dining room and so sometimes that funding is usually like one of the hardest parts.  MARY: Yeah, that's…it is hard, especially for a company that's starting up because for banks to lend you money of course they want to see three years of growth right? CALLIE: Yeah.  MARY: And you're like, Well, how do I get the growth but don't have the money? CALLIE: Exactly, exactly.  MARY: So you have to be creative in the ways that you find. So then when you have this big orders like that $30,000 order right… or 30,000 card order, then you just hire part time people to come in and help you get them out quickly. CALLIE: Yes, my dad was here everyday helping. My assistant was here and then I literally put the call out on Facebook. I was like who has extra time during the day… night. We would have people that would come in at 7:30 in the morning. A friend of mine… I gave her my house code and was like here's the key to the door. She would come in and start working. I would sleep in a little bit. But I would also work until 2,3,4 in the morning with the late night crew and so we made it through like you find your community, find your local people that will jump into help but yeah, August was chaotic. MARY: And that but you know what, that's a great problem to have. CALLIE: Yes, it is. Yeah. Yeah. MARY: So looking forward, what are some of the goals that you have for the card company? I mean, do you I mean, I guess you want to stay in your garage forever. CALLIE: Yeah, I don't know.  MARY: Although that might be kind of nice.  CALLIE: But yeah, it's well, it's nice, not having like an overhead of a shop or warehouse or anything. Our garage is converted so it's like a two car garage size but it's a nice like workspace. For me I think I've specifically this past year I've been operating essentially two businesses under one name. So we have the greeting card side and then we have the laser engrave side and low backs are how the laser engraving came in. It's because no one gets rich off of $2 greeting cards. Takes a lot of greeting cards to build up by capital. And so we introduced laser engraving personalized items to help get our cost per order up. But they still kind of feel like two separate verticals. So the goal this year is to invest in a UV printer, which will allow me to take the full color designs of my cards and print them onto cups, wood, stuff that I can use in my laser engraver and be able to finally merge those two businesses and have them like mesh a little bit more cohesively. So that's a large investment of a pretty expensive piece of equipment. And so yeah, I'm sure I'm excited to figure out how we obtain that but that is the ultimate goal for 2024. MARY: How do you proceed TikTok helping you in the coming year? CALLIE: Well, this specific campaign is not a short, the ads may stop running soon, like the print and digital ones. But this is… it's going to be a long term advertisement for them and for me, and so I know that's going to help with business. I already get orders all the time. That's like hey, we saw we saw your ad like we're now ordering. But TikTok the platform itself is… 98% of my customers find me through TikTok so that's where we put all of our time and effort. We have Instagram, Facebook, we don't put as much stock time investment into those platforms because when you find something that works like I'm investing my time there on TikTok so continuing to create content that engages people that I think going back and doing a lot more content about the how… how we get to places the start of a card, how we design it, how it's printed, cutted, showing the behind the scenes of that is something like my followers have asked to see more of this year. They also asked to see more of the laser and so we're gonna be featuring more of that This year as well.  MARY: Yeah, that's fun to see. That's fun to watch. CALLIE: I realized like as much as I see it working and it may like lose its sparkle a little bit when you're running it consistently. My followers don't get to see the chaos of watching it run and so I've got to remember that's not…most people don't have multiple lasers in their house. So I need to share that more with people. It's very common for me, but it's not common for 99% of the population. MARY: Right, right. You know, I want to circle back around to DC because we I know there were these huge hearings about TikTok and potentially regulation or, or even not allowing Tiktok to operate in the United States. And I know that if that were to happen, it would hurt small business owners and I think you would be one of those people. CALLIE: Yeah, yeah. I actually just got back from DC. I was up there talking about credit card swipe fees. Additionally talking about the impact of Tiktok on my business and kind of my stance on things is a lot of the questions right now are about internet security, data privacy, and we're having these conversations. Tik Tok gets called out a lot because the parent company has owners that are also Chinese based. And so that causes a lot of fear. But the reality is that data security and privacy is a much bigger topic that is not limited to TikTok. We have those issues with Facebook, Instagram, Snapchat, LinkedIn, Twitter, whatever, all of them have the same issues. And so when I'm talking with our representatives, talking about let's have the broader conversation, let's not single out one because the reality is if we can pass legislation that protects users and people. It's just eliminating one, it's not going to fix the problem. We need to do more to protect everybody. And so I'm hoping that some of those conversations we'll realize that that's the bigger issue. But yeah, it's a risk, putting kind of like a lot of my all my eggs in that one basket but right now, like it is the most accessible platform for small businesses the way that the algorithm works, the way that the platform shows stuff that you're interested in. And so it's easier for small businesses to have a fighting chance of being seen versus Instagram and Facebook that really value the amount of followers you have over the interest of what you have. So it'll be interesting to see. But I continue to use our voice to talk to our representatives because I met with our representatives office this week, and Lindsey Graham and talked to their office and showed my stats and they're like we've never heard a small business story from Tik Tok. And I'm a constituent and so going and showing the staff with like, 98% of my customers find me here like here's… our audience is actually older, like it isn't young kids and so kind of changing the narrative by giving the other side of the truth there. MARY: And thank you for doing that. And I think all small businesses should thank you for doing that. Because, you know, the good thing about social media, no matter what platform it is, is it's free advertising for you. Every time you're on there, right? You are the face of your company. You are the brand so to speak, right? And that's some advertising that you don't have to pay for. Absolutely, it's free. And if you're not using social media, then you should start using social media. CALLIE: Yeah, we don't pay. I think I ran one ad last year. And it was a very targeted ad because it was for a very targeted product for our cutting boards, like it was a targeted age group for that specific product. But yeah, we've done so much. I mean, I think we did probably close to $50,000 in sales last year without a single like dollar of advertisement. MARY: That's great for the bottom line.  CALLIE: Yeah. MARY: Let's give some advice to people because we just talked a little bit about the age, you know, and that's a misnomer that ultimately kids on Tik Tok, right, because it's not. It's only old people on Facebook because it's not, right. And so let's talk about if you can give some advice to some of our listeners about maybe some tips and tricks of the trade so to speak of getting yourself noticed. CALLIE: Um, specific per platform or just in general? MARY: In general, or if you want to go specific, specific, that's fine. CALLIE: I think often that we target certain platforms for certain ages. And that's not necessarily true. Facebook's become older generation. Snapchat is just like the high schoolers TikTok is like Gen X, millennials, whatever. But that's not true. Some of my favorite Tik Tokers are actually like quite old. We have… like I follow a Grandma, that's one of my favorite people on the app. I think there is a spot for everybody on all platforms. All say that the demographics from my Tik Tok account and actually have this beside me. So I'm not just pulling out numbers. 71% of my followers are between 25 and 54 and 87% are women. 96 or 96% of them are in the US. So I do have international followers. I've shipped a lot of international orders from that percentage that is internationally, but I think that not specifically targeting a certain age… I think making your stuff broader is the best way to appeal to people on all platforms. My dad loves TikTok. Does he create content on there? Absolutely not. But he does scroll it nightly for hours because he sends me them all the time. So it's, it's really cool for him or for me to see certain brands like really embrace the fact that like all ages are on TikTok and be able to target across all generations with their content and like it's resulted in…he has purchased us specifically because he saw it on TikTok.  MARY: Yeah. I do that all the time. CALLIE: We joke about like Facebook ads are like super targeted because of your like interests or whatever. You think and it appears but there are still younger people on Facebook. They may not be posting but they see stuff. Same with Instagram, I think a lot of people watch but don't necessarily post and so just because you may not be seeing their content on there doesn't mean they're not there.  MARY: That's a great, great point. Because there are 1000s, millions of people probably on Tik Tok that just kind of scroll and watch and whatever, the videos and they're seeing those ads, right? I don't I mean, you know, as I said, I'm a gadget girl, which is how we met each other. And because I went up to Callie and I was like, hey, show me what you're doing here man. And I am forever ordering gadgets off TikTok shop.  CALLIE: The amount of stuff that I need to do an entire video of stuff that I've ordered because I saw it on TikTok and there is a hashtag TikTok made me buy it but I have peach mango toothpaste because I found it on TikTok. Like I hate the taste of normal mint toothpaste. And I got served an ad for flavored toothpaste and was like done… immediately purchased. And that was like such like such a good decision that like makes an impact on my daily life. But like a random thing. MARY: I will tell you I have not gotten anything that's cheap or bad or anything from any of my Tik Tok purchases.  CALLIE: Yeah, most of them are pretty solid. I will say as a TikTok shop seller, the regulations that they have…they're pretty strict. And so we're constantly fighting the product authorization stuff on like getting our stuff posted because sometimes it says like I think this is… like your price is too low, we think it's a scam and I was like it's a mini greeting card like I can't charge more than $1.50 for this like sometimes it'll flag us like we think this is a scam it's because you're offering it for $1. So…but yeah, I think the last probably eight months has been really heavy on TikTok shop as they released that and try to grow it. I think that now that Black Friday and Christmas and stuff are over I think it'll chill out a little bit. But it is interesting to watch how the different platforms are changing their algorithms and changing what they're promoting. I recently got a message from Tiktok saying that they're wanting you to post some vertical or some horizontal videos and longer videos and you've got YouTube over there promoting shorts and then you've got Instagram that wants to be everybody… do all the things. So it's important to pay attention to all of the platforms and see what they're favoring. And if you can ride the wave as soon as they announce something…I will say that's like one of the things we found the most successful is when a when a platform releases a new trend or not necessarily like a trendy type of thing, but like TikTok specifically said recently that they're favoring longer videos and they're favoring the, the horizontal so they're fighting YouTube essentially. I have friends that are posting that and going viral for those longer videos and it's counterintuitive what we think Tik Tok should be but if TikTok is saying, Hey, we're favoring this. It's pretty dumb to not ride that wave. Even if we don't agree with it because like, I don't have it like I don't TikTok to be YouTube… I want the short fun videos but like as a creator, as a marketer, you got to sometimes you got to suck it up. MARY: Right. Callie, thank you so much. This has been such an interesting conversation. CALLIE: Thank you so much for having me. It's always fun to talk about this kind of stuff. MARY: Yeah, absolutely. Before I let you go though, tell our listeners and we are on YouTube too. So tell our listeners and our viewers how they can get in touch with you and how they can order from you and that kind of thing. CALLIE: You can find my stuff at sparksofjoyco.com. Our handle is sparks of joy co on all platforms. And then we have our website. MARY: Perfect. Again, Callie thank you so much. We can sit here and learn from you so so much. So everybody, you know she gave us some really good nuggets and even some Easter eggs in there, to use a Taylor Swift term, that you can pull out when you listen to this podcast and kind of put to use in your own life and your own building of your business. So Callie, thank you so much again. CALLIE: Thank you.  MARY: Take care.        

RISE Urban Nation
Revolutionizing Hair Services: Ivin Huggan's Journey with CutNet

RISE Urban Nation

Play Episode Listen Later Jan 17, 2024 45:24


Introduction to Ivin Huggan - Background and vision of the Founder and CEO of CutNet LLC.Origin Story - The inspiration behind the inception of CutNet during Ivin's college years.Navigating Startup Challenges - Insights into overcoming obstacles and valuable lessons learned.Unique Business Proposition - Discussion on how CutNet stands apart from traditional hair service models.Entrepreneurial Insights - Ivin's thoughts on risk-taking, celebrating small victories, and his forward-thinking mindset.Growth and Expansion Plans - Future aspirations for funding and team expansion at CutNet.Engaging with CutNet - Information on how listeners can connect with CutNet and learn more about their services.Connect with CutNet and Ivin Huggan:LinkedIn Company: CutNet LLCInstagram: @cutnet_llcFacebook: CutNet LLCLinkedIn Profile: Ivin Huggan Join the Movement with RISE Urban Nation Podcast

Dark Horse Entrepreneur
EP 458 Unlocking Online Success: Why Investing Beats Penny-Pinching in Digital Entrepreneurship

Dark Horse Entrepreneur

Play Episode Listen Later Jan 1, 2024 23:34


In this eye-opening episode of the Dark Horse Entrepreneur Podcast, we delve into the crucial importance of investing in yourself for achieving online success. We debunk the common fallacies of free resources and mentorship in the digital marketing world, emphasizing why paying for quality is a game-changer. Learn from personal anecdotes and expert insights why clear communication and continuous learning are non-negotiable in your entrepreneurial journey. This episode is a must-listen for aspiring digital marketers and online entrepreneurs who are ready to shift their mindset from saving pennies to making strategic investments. Tune in to discover actionable strategies and the transformative power of investing in your growth and success.

Invest In Yourself: The Digital Entrepreneur Podcast
Lights, Camera, Revenue: Armando Leduc Spills the Secrets of Digital Entrepreneurship with Leduc Entertainment

Invest In Yourself: The Digital Entrepreneur Podcast

Play Episode Listen Later Dec 1, 2023 33:26


Welcome back to Invest In Yourself: the Digital Entrepreneur Podcast! On today's episode, we have a very special guest joining us, Armando Leduc, the CEO of Leduc Entertainment. Armando is an expert in helping businesses generate leads and increase revenue through social media marketing. He's here to share his insights on the world of digital entrepreneurship, and we can't wait to dive into the conversation. In our discussion, Armando opens up about his background and how he found his way into the entertainment and entrepreneurial world. We'll explore the importance of mentorship and investing in strategies for growth, as well as the dynamics between actors and directors on set. Armando also shares his expertise in content creation and the power of analytics to tailor your message to your target audience. We'll also touch on the concept of collaboration and the benefits of creating top 5 and top 10 lists with fellow business owners. Armando reveals how a simple social media connection turned into a valuable opportunity for his show. And we'll explore the psychology of giving first and creating goodwill, drawing inspiration from the book "The Go Giver." But it doesn't stop there! Armando will also discuss the importance of living in the present moment and purging negativity from our lives. Plus, he'll share some personal stories from his experiences in the entertainment industry, including working on the movie "Bad Lieutenant." So get ready for an episode filled with valuable insights, personal anecdotes, and actionable advice. Don't forget to check out the show notes for affiliate links to the recommended books and resources mentioned in today's episode. Let's dive right in with Armando Leduc, the digital entrepreneur who can help your business grow.

World's Greatest Boss
128. Navigating the Legal Maze of Digital Entrepreneurship with Autumn Boyd

World's Greatest Boss

Play Episode Listen Later Nov 30, 2023 32:54


In this episode, we're joined by Autumn Boyd, a dynamic lawyer turned entrepreneur who specializes in guiding million-dollar coaches and online business owners through the legal intricacies of their businesses. We discuss the importance of understanding intellectual property (IP) infringement risks, especially as your business grows. She reveals that IP violations often come from customers or team members, rather than strangers, making it vital to stay vigilant as your business expands.Autumn's journey from a traditional law career to owning her practice is inspiring. She shares valuable insights on protecting your digital products and trademarks as well as navigating IP law. Plus, she offers tips on how entrepreneurs can be proactive with legal matters without breaking the bank. If you're a digital entrepreneur looking to safeguard your creations and avoid legal pitfalls, this episode is a goldmine of advice. Tune in and level up your legal game!What you'll hear in this episode:[0:00] Legal aspects of digital product development and entrepreneurship. [4:25] Starting a law firm for online course creators. [8:00] Legal considerations for launching digital products.[13:45] IP law, copyright, and trademarks for businesses.[21:40] Legal advice for entrepreneurs and avoiding unnecessary expenses.[24:20] Trademarks, branding, and legal advice for entrepreneurs. [29:35] Legal tips for small businesses with a lawyer specializing in HR and employment law. Listen to Similar Episodes:Legal Implications of Becoming a Boss with Ashley HerdFreelancer Contract Guide: What to Include and Why It MattersAdapting to Succeed: Navigating Entrepreneurship, Finance, and Business Growth with Staci Millard* Connect with Autumn on IG @awbfirm* To learn more about Autumn's amazing services, check out her website: https://awbfirm.com/* Autumn's Resources for business owners:Trademark Search Resource: https://awbfirm.com/podcast104Launch Phase: https://awbfirm.com/podcast120Solopreneur Phase: https://awbfirm.com/podcast121Success Phase: https://awbfirm.com/podcast122Scale Phase: https://awbfirm.com/podcast123* Connect with me on IG @jackie.koch_* Find more information on my website https://www.jackiekoch.com/

Kickoff Sessions
#187 Shan Hanif – The Mastermind Behind Your Favourite Creator

Kickoff Sessions

Play Episode Listen Later Nov 21, 2023 61:53 Transcription Available


On episode #187 of Kickoff Sessions, we sit down with Shan Hanif, the mastermind behind Genflow, a $100M+ agency that helps creators launch their business.Shan shares his experience working with top creators like Logan Paul, Iman Gadzhi, Mike Thurston, and Ali Abdaal and how he helped them monetise their brand.Shan shares his strategies for audience building and analysing growth metrics. We also touch on client success strategies, the significance of being a student of the game, and the challenges and mindset shifts involved in transitioning from a creator to an entrepreneur.We also break down Genflow's valuation at $100 million, with Shan explaining the origins of this figure, the development of intellectual property, and the importance of IP for an agency. Shan shares his learnings on focus, prioritisation, and maintaining dedication to a singular idea, so make sure to watch till the end!Enjoyed the episode? Leave us a 5-star rating on Spotify and a review on Apple Podcasts.Shan Hanif's Socials:Instagram: https://www.instagram.com/shanhanif/?hl=enCheck Out GenFlow: https://genflow.com/My Socials:Instagram: https://bit.ly/3LFbEgELinkedIn: https://bit.ly/3FCS3JATwitter: https://bit.ly/3ExJ26Z⏺️ Voics: https://www.voics.co/

Smashing the Plateau
How To Build A Successful Online Business, Find The Right Niche, And Grow Your Digital Entrepreneurship Journey With Smart Actionable Steps Featuring Scott Brenner

Smashing the Plateau

Play Episode Listen Later Oct 9, 2023 26:02


Scott Brenner is a seasoned digital entrepreneur and the strategic brain behind Online Business From Scratch, a business that guides aspiring entrepreneurs to launch successful online businesses. Brenner, who has decades of online business and technical experience, firmly believes in imparting actionable strategies for the fruition of those ideas.In today's episode of Smashing the Plateau, you will learn how to build a successful online business, find the right niche, and grow your digital entrepreneurship journey with smart actionable steps.Scott and David discuss:What led Scott Brenner to become an entrepreneur [00:02:48]How Scott found his niche in online business coaching [00:06:32]The relevance of building a profitable business model [00:08:11]Why choosing the right audience is crucial in entrepreneurship [00:09:21]The significance of validating business ideas [00:12:15]How Scott delivers value to his clients [00:14:02]Navigating the entrepreneurial journey with communities [00:17:01]Scott's approach to creating interactive business courses [00:19:45]Scott's free ebook and a special offer for Smashing the Plateau audience [00:23:32]Learn more about Scott at https://14steps.online/.Thank you to our sponsor:The Smashing the Plateau Community

Luke Belmar Data Sets
LUKE BELMAR'S BIGGEST SKILLSET (Digital Entrepreneurship)

Luke Belmar Data Sets

Play Episode Listen Later Sep 16, 2023 7:14


Follow the podcast to unlock Luke Belmar's latest data sets! YOU MIGHT NOT BE AN ENTREPRENEUR ... Turn on the notifications. New Data Sets are about to be unlocked. GET FREE MASTERY CHECKLIST: UNLOCK PEAK PRODUCTIVITY

The Podcast Connector
64. From Corporate to Catalyst: Bridget Brady's Rise in Digital Entrepreneurship

The Podcast Connector

Play Episode Listen Later Sep 13, 2023 36:43


Bridget Brady joins us in this heartening episode, showcasing her rise from the confines of corporate America to the pinnacle of digital entrepreneurship. Bridget recounts the trials of her early career, the comfort of her high-paying consulting gig, and the devastation that the 2008 economic downturn brought her, leading to a painful personal and professional rebirth.However, it was these challenges that ignited her entrepreneurial spirit. Recalling her training in social media marketing, Bridget utilized her skills to turn around failing businesses. This not only resurrected her own business ventures but caught the attention of friends and colleagues who sought her expertise.This episode is a testament to resilience, adaptation, and the transformative power of digital tools in the modern business world. Bridget's story reminds listeners that even in the face of adversity, with passion and the right skill set, one can chart a new path and achieve success. Tune in to be inspired by Bridget's journey and learn about the impact of social media on business growth.Learn more about Bridget Brady: https://ampupmybiz.com/

The Coaches Corner
Supercharge Your Content Marketing with This Weekly Framework

The Coaches Corner

Play Episode Listen Later Sep 11, 2023 4:24


#ContentMarketing #ContentStrategy #OnlineMarketingAre you following a content marketing framework? In this video, Shana Chow, our Head Coach within the Monetize It Membership, goes over the content marketing framework we teach all our clients! Whether you are a seasoned digital entrepreneur or just starting out this video will provide you with a clear strategy for honing in on your Story Posts! Enjoy!

Feed Your Brand
The Geeky Side Of Podcasting: How Digital Entrepreneurship Fuels Success With Seth Goldstein Of Entrepreneur's Enigma Podcast

Feed Your Brand

Play Episode Listen Later Aug 30, 2023 37:55


Together with the growth of podcasting is the growth of competition. While it is amazing to see the industry thrive, standing out has become tougher. Prepare to geek out in this episode as Tracy Hazzard sits down with host of Entrepreneur's Enigma podcast, Seth Goldstein, to talk about his experience along with tips on how you can be seen and heard. With his background in entrepreneurship and expertise in digital marketing, Seth dives into how digital entrepreneurship fuels success. He taps into how podcasting has helped him create multiple touchpoints with entrepreneurs, leveling up on doing follow-ups. Plus, he discusses Google algorithm and shiny object syndrome. Join Seth in this conversation and explore more of the geeky side of podcasting. Love the show? Subscribe, rate, review, and share!Here's How »Join the Binge Factor community today:FacebookInstagramLinkedInPinterestYoutubeTikTok

Diva Tonight
Kimron Corian's Odyssey: From Grenada to Digital Entrepreneurship

Diva Tonight

Play Episode Listen Later Jul 24, 2023 25:09 Transcription Available


Join us as we journey into the inspiring saga of Kimron Corian, Ryerson University graduate and the proud winner of the Organization of Eastern Caribbean State 30 Under 30 award. This episode offers a glance into his brilliant journey, the arduous work behind his accolades, and his undying love for his homeland, Grenada. Walk with us down memory lane as Kimron relives his Grenadian childhood, his involvement in his university's incubators, and the birth of a project so close to his heart, “I am Grenadian”. Let's unfold together the story of an individual whose commitment and determination serve as a testament to his success.Shifting gears, we dive head-first into the world of Kim's business, Kim Run-Korey and Digital, and the myriad services they offer for brands, organizations, and businesses. Listen as he deciphers the enigma surrounding AI and its implications on job displacement and reskilling. Let's talk about online negativity, and how Kim has tackled this inevitable aspect of the digital world with grace and empathy. Finally, discover how Kimron leverages digital media to propel his entrepreneurial ventures. Buckle up for a riveting discussion on entrepreneurship, AI, and the vast expanse of digital media with none other than Kimron Corian!Instacart - You're online Grocery Store Instead of shopping in store, why not shop at home with Instacart Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the show

Digital Bosses Podcast
Upgrade Your Client Portfolio: Power Strategies with Rebecca Jenkins

Digital Bosses Podcast

Play Episode Listen Later Jun 5, 2023 24:53


Join Joseph, Claire, and Alexis as they dive into an inspiring conversation with Rebecca Jenkins, an entrepreneurial powerhouse, business leader, and author. Get ready for a dynamic exploration of resilience, empowerment, and entrepreneurship as Rebecca shares her invaluable insights to help you accelerate revenue growth and succeed in business.Key Takeaways: Rebecca's remarkable journey from growing an eight-figure business to becoming an influential business leader and advisor. Unveiling the captivating love story between Rebecca and The Body Shop, a renowned UK brand. Navigating the challenges of potential contract loss and overcoming obstacles with grace and determination. Insider tips on creative client acquisition strategies, avoiding common entrepreneurial mistakes. Three powerful strategies for upgrading your client portfolio and taking your business to new heights. Don't miss out on this engaging conversation with Rebecca Jenkins, hosted by Joseph, Claire, and Alexis on the Digital Bosses Podcast. Tune in now to fuel your entrepreneurial drive and discover where you can connect with Rebecca to continue your journey to success.

The Bootstrapped Founder
221: Why Entrepreneurs are Choosing 'Short-Lived Businesses' Over 'Forever Businesses

The Bootstrapped Founder

Play Episode Listen Later Jun 2, 2023 10:53


If you're an entrepreneur looking to start a digital business, you might be tempted to aim for a "forever business" right from the start. However, pursuing this approach can be dangerous. Today, you'll learn how to navigate the rapidly evolving landscape of digital entrepreneurship, build successful businesses that serve your customers and owners, and avoid the pitfalls of pursuing a "forever business" from day one.My new podcast project: Arvid & Tyler Catch Up / https://catchup.fmThe blog post: https://thebootstrappedfounder.com/why-entrepreneurs-are-choosing-short-lived-businesses-over-forever-businessesThe podcast episode: https://share.transistor.fm/s/e1eb3929 The video: https://youtu.be/lzYc5ArzTsw You'll find my weekly article on my blog: https://thebootstrappedfounder.comPodcast: https://thebootstrappedfounder.com/podcastNewsletter: https://thebootstrappedfounder.com/newsletterMy book Zero to Sold: https://zerotosold.com/My book The Embedded Entrepreneur: https://embeddedentrepreneur.com/My course Find your Following: https://findyourfollowing.comFind me on Twitter: https://twitter.com/arvidkahl/This episode is sponsored by Pinto Financial. Check out their demo! 

Affiliate Underground
Nurturing Successful Collaborations and Wellbeing for Digital Entrepreneurs

Affiliate Underground

Play Episode Listen Later May 24, 2023 33:03


Discover the secret to building successful business partnerships and finding balance in your life as a digital entrepreneur in this insightful episode. We promise to deliver powerful tips on how to improve your mental and physical health by simply stepping outside and immersing yourself in the elements. Learn the science behind the impact of sunlight on our circadian rhythms, blue light exposure, and the revolutionary concept of a "white space walk" to boost creativity and mental health.

BOPCAST
Chris Walker - How I Made $35k Per Hour, Digital Entrepreneurship, and Where Everybody Goes Wrong

BOPCAST

Play Episode Listen Later Mar 20, 2023 58:56


Welcome back to another episode of BopCast! This week features a very special guest - the one and only Chris Walker!Chris is the Founder and CEO of Refine Labs. Chris and his company specialize in helping high growth B2B companies with Demand, Attribution & Analytics, and Revenue R&D by delivering a suite of proprietary research, revenue analytics tools, and GTM experimentation services.I sat down with Chris to talk about his business, mindset and experience as an entrepreneur. We also dive into building confidence, personal and more!Episode Highlights: (0:30) - Introduction(1:10) - Episode beginning(1:30) - Some more background on Chris Walker(6:10) - What was the start of your entrepreneurism?(11:41) - The personal brand route(16:10) - How you really learn(20:28) - Self ID as an entrepreneur(26:41) - How much do you work now?(39:47) - Building confidence(43:58) - Social media(50:00_ - Figure out your business, starting at zero(54:28) - More on Chris' routine(58:45) - Episode wrap-upConnect w/ Chris!https://www.linkedin.com/in/chriswalker171/https://www.refinelabs.com/Thank you for helping us become a top 10% podcast in the world! Previous Guests Include Rob Dyrdek, Samad Savage, Travis Chappell, Austin Belcak, Young Benny, Adam Miller, The Real Johnny Bravo, and more. Please Join Our Email List for Special Offers, Q+A's, Live Podcasts, and More - To Join, Scroll to the Bottom of This PageLinks Below:_Watch the Video Version on YouTube@sullybop on InstagramSearch 'BOPCAST' on any platform! (Google Podcasts, Apple Podcasts, Spotify, YouTube)Visit SullyBop.com for more information.Big shouts to the folks who make this possible:Video - @ferrarib98Logo - @ryannkelly20Producer - @minishep13Theme Song - @jello.wav

The KickASK Podcast
The Future of Digital Entrepreneurship: A Look Ahead to 2023

The KickASK Podcast

Play Episode Listen Later Dec 31, 2022 54:32


In this episode, we explore the top 5 trends and predictions for digital entrepreneurs in 2023. Ryan Levesque, ASK Method Founder and CEO, shares his insights on the most controversial topics facing business owners in the coming year, including the upcoming recession, how to take advantage of new opportunities in the knowledge economy, the role of AI in business, the most effective social media platforms for lead generation and conversion, and the most important thing to focus on as a business owner in the digital age. Tune in for practical tips and actionable advice on how to launch, grow, and scale your business in the coming year and beyond.

Look On The Bright Side
84: One Income Is Too Close To None ft Asia Abston

Look On The Bright Side

Play Episode Play 60 sec Highlight Listen Later May 23, 2022 44:55


In this episode, I talk with Asia Abston, host of the Get Rich or Get Drunk Trying Podcast and CEO of the Life Lux Academy where she teaches people how to make passive income through Digital Entrepreneurship.  If you're a store owner or would like to start your own store but don't have the money to start then you definitely want to listen to this podcast as we discuss what Drop shipping is and why it is the better, easier and fastest way to generate an income then your traditional store owners.Highlights from this episode First, we talk fitness! Learn what is soul cycling and how it works.How Asia and I met and started working together.Get to know Asia and what she does.Find out how Asia came up with her podcast name, “Get Rich Or Get Drunk Trying”.If you want to start your own store but don't have the money to start or don't want to buy lots of inventory before you get started then you definitely need to learn about drop shipping. What it is and how it works.Drop shipping is for everyone and you can sell just about anything as a drop shipper.“Become a master seller before you invest in inventory. It makes no sense for store owners to invest in huge amounts of money to purchase inventory and then having to try and sell the stock”.Learn about how Asia's free-dropping shopping course and what you'll get from it.How you can earn more by managing your own online store rather than using drop shipping through Amazon. “Having a big social media following has nothing to do with your drop shipping business.”Learn about ways in which you can market your drop shipping business.How Asia got to the drop shipping and started her drop shipping business while working 3 jobs How to create multiple streams of revenue from the business you already have.What is Asia's top strategy for success as a drop shipper.One of the biggest challenges you'll experience when you become a drop shipper and how to overcome that challenge.What are the top 3 things/products that Asia is drop shipping?  “I would like to be remembered as a person who didn't belief in glass ceilings. I didn't have the paperwork and all the thing but I still went for everything that I ever wanted in life and I made it my business to show other women specifically black women, that there was no ceiling for them either”.What figure she made as a drop shipper and how long it took her to make it. Having one income is close to none!Resources Mentioned:Join Asia's free course: https://asiaabston655./pages.co/dream-life-dropshipping-v1/Connect with Asia Check out The Luxe Life AcademyInstagram @getrichorgetdrunktryingSupport for the Look On The Bright Side Podcast comes from: Jessie Monroe Nail Care:  Visit JessieMonroeNailCare.com and save 20% on your entire order (excluding bundles) with code BrightSide20Don't forget to visit the blog for additional resources.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost. Connect With Me: Instagram | Facebook | Twitter | My Patreon Support the show: htSupport the show