Talkin' Business and Facts

Amazon has made previous giant acquisitions spreading its across different industries apart from its e-commerce and web service avenues. With its newest acquisition of One Medical, it is now in the health industry. 

Main Headline: Instagram has a new shopping feature that allows people to DM businesses to buy products with the addition of having tracking numbers. This reduces any friction with any payments and trackability giving the customers more confidence in their purchase. YouTube is also getting into the e-commerce mix with its new partnership with Shopify.  Creators will be able to feature their products on their channels and within their content. The video giant also came up with a feature that allows all creators to access live shopping capabilities. These include the ability to tag products to a live stream directly from the Live Control Room panel.Second Headline: Klarna, the buy now pay later fintech platform, is opening a pop-up shop in Los Angeles to emphasize conscious fashion and clean beauty, The pop-up shop will offer online and in-store discounts for selected products.

Main Headline: This is something that is overlooked but Shopify has a very in-depth set of tools and resources to help your e-commerce brand get to the next level. Not only do they share e-commerce success stories but they show trending products and marketing tipsCHECK OUT SHOPIFY LEARNING RESOURCESSub Headline: Nike makes a concept store in Seoul, Korea which includes augmented reality tech and customizable backdrops for content creationSub Headline: Amazon is both housing third-party sellers to sell on its platform and a seller itself with its private labeled brand. Amazon Basics products have been feared to outshow other branded products from other sellers. Because Amazon has all the data in regard to all the transactions, they know whether or not it will be a better idea to create a private labeled brand to compete with their customers and give themselves the advantage by pushing their products in the eyes of more consumers. Reports say that this is not the case but others have speculated otherwise,

Okendo is a startup that primarily helps Shopify businesses by enabling them to collect customer reviews via product ratings, customer-generated photos + videos, preferences, and more.Customer reviews drive sales. Think about it. Many shoppers on Amazon buy products that are rated highly and have great reviews. When pondering about buying product A or product B, customers tend to purchase the one that has a better rating. The same thing applies when going to a restaurant.Okendo has already worked with over 5,000 brands and you can too. The reality is that one does not have to use them for your Shopify business. There are other plugins and tools that will help you display reviews. The important thing you must take away is to show you're a trusty brand selling products people love. The only way to do that is via ratings and customer reviews.

Amazon just broke the internet with the number of people buying products during Amazon's Prime Day Event.  They surpassed 300,000 million items being sold at a rate of 100,000 items sold per minute!

Did you know that 90% of Americans only live within 10 miles of a Walmart? That to me sounds like sameday delivery is very possible potentially making Amazon worried.

Voice technology is only getting better and its applications for it can be limitless. Look at what Amazon is doing with its new feature where instead of Alexa (the default speaking assistant) reading a bedtime story to a child, a recognized voice (such as your parent or in this case a deceased grandma) can do so.Now, what can voice assistants or smart speakers do more for your e-commerce business? More and more people are getting these types of devices and more people are making search queries. In addition, people are also buying more through voice search and the revenue to come out of that is in the billions!Your business will not want to miss out on voice search so optimizing your site with long-tail keywords is super important.More resources on voice search and what it can do for you e-commerce business:https://www.smarthint.co/en/busca-por-voz-ecommerce/https://www.netsolutions.com/insights/voice-search-for-ecommerce/

Here are the tips for creating a successful Amazon business through the CNBC article/video:Be passionate about your business (your work)Use influencers because they have a strong loyal following (this should be the audience you are trying to attract) where you can tap into and get the products into their minds leverage Amazon's FBA service and tools to get more sales

Raise your hand if you thought Lego already had tons of factories in the US. Legos were founded in Demark and they used Mexico to build a factory but now have plans to build in Virginia.Petco aims to tap into the rural USA pet parents market which is worth about $7 billion. They plan to do this by building rural stores.Amazon will soon be using drones to deliver packages in California.

The Fashion Act would only hit those apparel companies making over $100M in revenue per year and operating in New York (which is essentially every big brand)!Sources:https://www.retaildive.com/spons/heres-what-passage-of-the-fashion-act-would-mean-for-apparel-companies/624587/

This is an opportunity calling as more and more e-commerce entrepreneurs and brands are transitioning to TikTok because the ads are cheaper. Not only that but depending on your target audience, TikTok might be the best medium to market. That's because TikTok has 386.6 million users aged 18 to 24, making up 43.7% of the platform's users worldwide. 

If you can figure out creative ways to market your brand and products then you'll have a competitive advantage especially if you make the first move.For example, Roblox cultivates a lot of attention from a young audience that brands are looking to show off to. Brands like Tommy Hilfiger, Forever 21, and even Gucci have partnered up with Roblox.Marketing experiments like these may or may not work but if it works then that's gold. Especially if you, again, have that first mover's advantageAlways be testing!Read the full article on brands partnering up with Roblox

You got to protect the customer if you want them to keep coming back, right? Etsy is a massive online marketplace where a lot of unique products, especially personalized products, are being sold.Because of its unique marketplace it really distinguishes itself from Amazon and Walmart. Even with this x-factor you still have to protect the customer so they can be happy and stay.Read the full article here

SKKN is set to launch on June 21, 2022 exclusively on skknbykim.com. Influencers, YouTubers, and celebrities with their personal brands and influence have the position to leverage that and create their own products.We are seeing this with Logan Paul and KSI with their drink Prime, Kim Kardashian with SKKN, and more along the way.

Buy Now Pay Later is a way for customers to buy a product through installments instead over a period of time (i.e.  4 installments every two weeks). If you want to buy an expensive item such as a grill or mattress then it might be less of a burden for you to spend that money all at once.Note: What is Buy Now Pay Later (BNPL)?There are many platforms offering this such as Klarna, PayPal, and Sezzle to name a few. But now Apple is getting into the mix as it plans to integrate its own BNPL option into Apple Pay.

New technology will always propel a business and with AR, Amazon is utilizing it to help the customer buying experience.Note: article on how Amazon is doing thisRetailers like Target have too much inventory due to supply chain issues, inflation, and consumer buying behaviors.Check out the CNBC article on this storyVitamin Shoppe owner amongst other investors looking to buy Kohl's. Can Kohl's really be revitalized or is it too late?Check out what is going on with Kohl's and the opportunity ROI of buying it 

Ever since the pandemic, the demand for activewear has soared 35% in a two-year period. Sales in the men's and women's apparel category rose from $52.3 billion in 2019 to $70.8 billion in 2021.It comes as no surprise that big-box retailers such as Walmart, Target, and Kohl's have launched private-labeled brands to enter this growing market. In today's episode, we go over this market demand and how Walmart has revealed another activewear line with fashion and fitness couple Michelle Smith and Stacey Griffith.

Etsy is a major player in the e-commerce world with custom and personalized products that you don't typically see on Amazon. I believe that Etsy businesses are doing very well with their unique products but can always scale by going on Shopify to get more control of their data.Not only can you get more insights by switching or adding a Shopify store but it creates a branded experience. Today we explore a couple of products on Etsy to give you inspiration on what from Etsy can potentially be used to create a Shopify brand.Here are some cool products on Etsy that were mentioned:Magnetic Wristband DIY toolNaughty Scratch Card for himDIY Hot Sauce Kit

Did you know you can actually dropship on Amazon and not just Shopify? Yes, Amazon is mainly known for wholesaling, private labeling, and retail arbitrage. You might ask, "Hey, I thought Amazon has really strict rules against dropshopping," but Shayne Cannell-Cohen explains that as long as you follow the guidelines you'll be safe!On top of that reassurance, Shayne explains the story of how he had his back against the wall when he lost his part-time job and had to figure out a way to make money. He eventually got into entrepreneurship and started to make serious bags via Amazon dropshipping.Today he will share his story and strategies to find winning products and how to get into the buy box on Amazon to generate sales!

Target is already selling clothes in its stores through the likes of:A New DayAll In MotionOriginal Use Goodfellow & Coand many moreWhenever I go to Target I actually like to see the clothing collection and got some hoodies myself. To my surprise, a good amount of people from my local Target were also checking it out so I thought to myself that Target must be doing pretty well in this department.Secondhand clothing is a massive market as many online selling platforms like Poshmark, Facebook Marketplace, Let Go, Mercari, and Depop are being used by people as a side hustle (not to mention thrift stores in general as well)! Others take full advantage of the platforms to make 4-5 figure months. The multibillion-dollar secondhand clothing market can be a great way for Target to make money via the ThredUp partnership. Here's a very interesting excerpt from the article via Retail Dive:"Retailers and brands, many with the help of ThredUp, are working to meet surging demand for secondhand clothing. Shoppers, including many younger ones, increasingly see used goods as a way to find a bargain and to limit consumption in the interest of sustainability.For Target, the pilot is a way to explore how to better serve customers, including what products to carry and how to offer value, along with furthering its sustainability goals."

It's always fun looking at the best sellers on Amazon. One of the things that I discovered surfing the best sellers is:spring product/decor is doing very well because everyone is going to want to remodel or make their outdoor space cute. Who doesn't want their lawn and patio looking good for the spring/summer right?There is definitely a trend going on when fidget or stress reliever toys. When I go on the Toys & Games Best Sellers on Amazon, somewhere in the top 20 there are at least 2 or more toys that relieve some sort of stress (at least it's marketed that way)I wanted to check out the best-selling products on Etsy around Mother's Day and came across this brand called Sweet Water Decor. This store has over 80,000 sales on Etsy and was trying to find a reason as to why or how that is.Turns out that the brand was founded by Melissa Horvath in 2014. The execution and branding of the motivational business are spot on. The social media content is very aesthetically pleasing on both Instagram and Pinterest not to mention the Facebook ads as well.Sweet Water Decor is actually in popular retail stores like Hobby Lobby,  HomeGoods, TJMaxx, Staples, and in over 4,000 boutique stores. This brand sells mugs, candles, and other home products. It's fun exploring brands and the execution across its social channels.

Physical retail is not dead especially if you're a bigger brand that can afford to have a brick & mortar in an active region where people can interact with your store. It won't just be about more foot traffic to buy products on the spot, but rather to engage and experience the brand to potentially share or buy later.The metaverse is still in its infancy but there are already cases where brands have used it to increase their brand awareness. Look at the example of Nike and Roblox. You can even take a look at the example of Forever 21 and Roblox where the retailer launched an exclusive partnership with Virtual Brand Group, a metaverse creation company, that allows users to buy and sell Forever 21 merchandise and customize their own stores on the Roblox video game platform.To get the full read on the article that was covered for this podcast episode you can check it out here!

I love hearing about dropshipping and how entrepreneurs are making nice profits every month. But what if you as a dropshipper or new eCommerce entrepreneur can realize better gains and a potential supreme exit strategy.This can be done by creating a brand. By implementing digital assets such as data, an email list, a 3PL, etc.We have George Molous today, who is an e-commerce broker. He has experience in selling established brands to buyers.George will provide insights on what buyers look for when buying brands so you can know what to expect and what to do for your business.

Welcome to a throwback episode we had back with Rondel Roach in December of last year. This story is pretty lit and the game that supplies for us today is very insightful for anyone trying to create a brand from a-z on their own.Rondel is the co-founder of the soap brand Bombd Aesthetics alongside his business partner and wife back around 2018. The origin story of the soaps was to help their daughters who were born with sensitive skin. However, there was a demand for the soap Rondel and his wife was making. They eventually go to making 5-6 figures, hiring multiple employees, and getting a warehouse to supply and distribute the soap.

To get more insights into the stories, read these articles which is where we got the sources from:Scotch & Soda expanding globally but mainly in North AmericaFabletic's using major influencers (in this case the actress Vanessa Hudgens) to create a clothing line. Instead of getting one-off influencers to promote a piece of clothing for your brand, you can probably sponsor one bigger influencer for a clothing collection instead.More e-commerce demand but a low supply of truck drivers. The work is hard but the pay is surprisingly pretty high. Etsy increases transaction fees to 6.5% from the 5% angering many Etsy sellersWalgreens turning to robots. Not focusing on redundant tasks and focusing on more important matters will only increase productivity. Robots will make that happen and is currently in many industries including big pharma.

Check out the sources where I got the articles:Shein to be valued at $1BAR and social commerce are on the rise!Macy's to open a $584M fulfillment center

The market for the pet niche is massive and when you combine that with the idea of personalized products it should be an instant hint, right?This is the story of how Alex Djordjevic, the co-founder of Pup Ring, went from company debt to generating 5-6 figure months selling personalized pet rings. Alex has had e-commerce experience before Pup Ring but what gravitated him into creating a brand was the idea of a long-term project that also meant something to him on a passionate and sentimental level when his dog passed away.The primary method of selling the personalized rings was through a vendor in China but as they started to progress in the business they moved operations to the US. Things were not sunshine in rainbows as Facebook was not generating a healthy amount of revenue.As a matter of fact, Alex and his co-founder found themselves in debt and were close to shutting the store down until he dabbled with TikTok. After about a few videos, he eventually went viral and was able to smash over $20,000 in sales from that one video. Ever since then his marketing strategies and PupRing outlook as never looked so good!Take a look at PupRing here:WebsiteInstagramPinterestTikTok

Who knew Kohl's started as a grocery business before becoming a department store? Today we break down the story of their latest pivot.Here are stories where we got this info:Kohl's to pivot into a lifestyle concept Twitter is testing its shopping feature to compete in the world of social commerceWalmart+ to offer free Spotify memberships for 6 months to its members!Lululemon enter the footwear industry

We have Matias Myhrberg, who is the founder of Leadon, a digital marketing agency that helps e-commerce brands grow through platforms such as TikTok ads, Google ads, Email marketing, Facebook, and essentially everything in between.When a brand is making 5-6 figure months, it is time to start branching out to various platforms to maximize reach. This is a must when trying to reach out to new customers are in other words get more top-of-the-funnel awareness.In this episode, we also dive into more specific with TikTok marketing considering the fact that it is the most cost-efficient platform in terms of getting reach with little to no marketing dollars. 

A unique selling proposition is simply the one thing that makes your product better than the competition. You can be a pioneer or an innovator like Steve Jobs disrupting the mobile market with the iPhone. He made the latest phone model (at the time BlackBerry phones) and improved it by like a factor of 50x.This innovation is a different level of thinking but one can still make major contributions to the market you're in by selling something that is entirely different (but functional of course) or by improving upon another design.A way you can check for faults in a product is by buying it yourself and testing it. Or you can check out what the consumers are saying by checking reviews on Amazon for example.Use this as ammo to load up your ideas to make your product idea much better and use this difference in your marketing material as well.

This is a throwback episode we had back in September of 2021. There's one thing to build an e-commerce brand but there's an entirely different thing for setting it up to become an asset that can be sold.We have George Molous today, who is an e-commerce broker. He has experience in selling established brands to buyers. George will provide insights on what buyers look for when buying brands so you can know what to expect and to do for your business.Enjoy!

Welcome to another episode where we explore the wonderful, fun, and innovative products on crowdfunding sites like Indigogo and Kickstarter,Today we will explore the Snoppa Rover Electric Stabilization Cinema Dolly which is a remote-controlled cinema camera. If you want a device that has speeds up to almost 19mph with stability with great image quality (using your DSLR camera for example) then this can be for you.This episode isn't only to just show how cool this camera is but to explore the idea of creating products that serve to complement an experience or a primary product instead of reinvesting the wheel.Crowdfunding is an art but it's an opportunity to raise money on an innovative idea that nobody can really copy. With dropshipping people can copy your product in a matter of hours but by innovating your own, it will make things a lot more difficult.

For something as primitive or simple as a notebook, it is one of those things that is never going not going to sell. I think it's because of the fact that humans need something physical to express themselves and find themselves through physical interactions in this ever digitized world.In this podcast episode, we read and comment on the In a world gone digital, Moleskine still believes in the power of paper article on Retail Dive.  The brand Moleskine is mainly known for selling notebooks and is very recognizable on Amazon and when you walk into book stores.If you think that there is no way to compete in the notebook market then you need to think twice. Yes, it is hard but you need to ask yourself, "how can I innovate or add a unique selling proposition to have people buy my notebook?"Some examples that people have already come up with are:Fidget toy cover notebookspersonalized notebooks from Etsy (so many cool examples!)the reusable notebook where you can erase all your notes by putting it in the microwave...

We can all wholesale to sell clothes for our boutique or clothing brands. Now the problem is that these pieces of clothing will not be unique. It's definitely possible to have the correct marketing material in play to sell these clothes but to stand out from the crowd or at least give you a better chance to succeed is by innovation.Can you create a piece of clothing that fixes a problem? Or can you create a design that nobody has seen before or maybe a design that improves your athletic ability? Add a layer of user-generated content and things will get interested according to Jordan Bias who works with online brands in the clothing space through his digital marketing agency Ecom Fluenz.

We have Akshaya, better known as Aksh,  is an Indian entrepreneur and digital marketer helping DTC brands in the US and UK scale their business.In this podcast episode, we will explore the power of user-generated content, the idea of making retargeting ads to get more sales through existing customers, and why organic content is so important for long-term growth!

Established brands that are already making 5-6 figure months are pretty much established and have a proven track record. To stay competitive in the market and reach new customers, one should do paid advertisements (i.e. Google ads, Facebook, etc).However, many DTC brand owners, according to Cameron Collins, an e-commerce digital marketer, often underestimate the power of email/SMS marketing. It is something people should focus on to get an extra 15-30% revenue growth on essential autopilot. Once this is established then one can decide, according to their budget, which platform to advertise on and scale to new heights!

As a company and brand, innovation is key. Without innovation and implementation of new technologies, you may fall behind the pack.NFTs and the metaverses are becoming more mainstream and giant companies are venturing into this web3.0 space to maximize future returns. This sounds crazy but this is the new wave that only benefits both the consumer and the brands.Listen to see what these brands are doing and why. You can find the article here of where this story was found.

We all know (or do we?) that paid advertising is the best way to scale a business. Organic reach is great but to reach a wider spectrum of people at any given time, paid reach is the best way.Does that mean that organic content should be ignored after a certain aspect of success in your DTC business? Most certainly no. In fact, Andrea Esamor, a Facebook Ads coach, tells us that it is best to focus on organic reach prior to doing paid ads.It's normal for DTC brands or dropshipping businesses to go immediately into Facebook ads but her recommendation is to build a foundation via content and connecting with a community. Only until then, you can really start making ads to get more sales. Let's dive into why this is and if this is the right approach for your new DTC business!

There are many ways to sell products online. Shopify, Amazon, Etsy, and so on. Retail arbitrage and flipping products on eBay are the fastest and arguably the best for beginners.This episode isn't going to have the focus on how to make money off eBay. Instead, it will explore the back story of Shane Myers who is a full-time reseller in a small town in Illinois with a population of about 2,500 people.There shouldn't be an excuse for those who live in small towns or places where there are no thrift stores to source products from. Shane insists that there are no deep tactical strategies when it comes to retail arbitrage. Instead, it comes from a strong and persistent mindset that will eventually lead you to make a nice income.I highly recommend checking out Shane's Youtube channel. You'll get insights on how to make money by selling products on eBay.-------------------------------------------------------------------------------Receive a short  (4-7 minute read) email every Tuesday morning to get the latest e-commerce news, trends, and strategies to step your ecom game up!

Hello everyone! Hope you enjoyed the holidays and refreshed your batteries because today we are going to go over branding for your DTC business.Many DTC owners are very passionate about their business and products but do not have a clear idea of who their target audience is and what their brand story is about.We are with Sarah Jansel, CEO of Jansel and Co, where she helps build, brand, and grow Shopify stores.The points we will go over are:how to create a brand story (meaning knowing what your brand represents and not just the product it is selling)why user-generated content is great for building brandsome cool brands that are worth looking at and taking notesNote: Sarah also has a Facebook group to learn more about e-commerce and branding on Shopify if you'd like to join!-------------------------------------------------------------------------------Receive a short  (4-7 minute read) email every Tuesday morning to get the latest e-commerce news, trends, and strategies to step your ecom game up!

Is it really possible to make an extra $500 a month, $1,000 a month, or even generate a real primary income by flipping products on eBay and Amazon? In short, yes. Although this might seem too good to be true it is actually a fact. The only thing for this idea to become a reality is to get up and learn because it is not a secret anymore.Let me explain, so John Muscallero first sold furniture on the Facebook marketplace with the initial thought that the concept of it was completely ludicrous until he started to double his money for each piece of furniture.After transitioning to selling books on Amazon and eBay he was able to generate a full-time income amongst other businesses he has on the side. One of the key things you'll get from this show today is that all the tools and software are out there to make your reselling hustle a lot easier. The piece of the puzzle that needs to be set is your work ethic and mentality.We're not in this episode going to really break down the tactics and strategies for making 4-5 figure months reselling on eBay and Amazon. Instead, we're going to focus that this idea can become part of your portfolio if you put in the work based around the area you're living.To learn for about John and how to make money reselling products online you can check out his links here:Links to resourcesYoutube Blog

From doing dropshipping to help DTC brands with Facebook ads, Lokesh spits some game on:why DTC businesses need to focus on branding (side note: in 2022 I think this is something you should really focus on)how to do Facebook ads from an ad creative standpointthe anatomy of Lokesh's ad campaignWith these points, I think one can really get a better idea of how to start growing e-commerce business. Hope you enjoy this episode and keep a mental note of the ideas brought forth today.

Take a stroll and listen to this casual conversation between Jerrayah and me about:what the outlook of marketing/branding will look like in 2022what tools to use to spice up your brand (hint: Canva is #1) how Jerrayah worked with CBD brands with their custom packaging what good packaging really means for an e-commerce brandIf you would like to learn more about Jerrayah you can check her Instagram here. She also helps entrepreneurs with logos, packaging design, and shirts!-------------------------------------------------------------------------------Receive a short  (4-7 minute read) email every Tuesday morning to get the latest e-commerce news, trends, and strategies to step your ecom game up!

It's bread and butter time meaning that we're going to break down Facebook ads so you can scale your brand.We're here with Alex Hadding, the CEO of Bolstered Media where he has generated over 7-figures across the brands he has worked with.We explore the following:how the iOs update is making people use different advertising platforms but Facebook is still the go-to how applying the fundamentals in a Facebook ad is everything (for example looking for a broad audience and letting the Facebook algorithm do its thing)How to create creatives for your ads and Canva being a super tool to get this done-------------------------------------------------------------------------------Receive a short  (4-7 minute read) email every Tuesday morning to get the latest e-commerce news, trends, and strategies to step your ecom game up!

We have Michael Elliott in the house today. He is the founder of EJM Media where he helps build Amazon FBA businesses at scale.There's a lot of things that go in the backend of running an Amazon FBA business such as product research, product sourcing, supply chain logistics, Amazon listing strategies, product images, etc.For the most part of this talk we go over product research and the criteria Michaek Elliott uses to generate $5,000 - $150,000 per month. After that, we go in one how to make your product listing as best as possible to be on the first pages on Amazon and scale.In summary, you'll learn:how to add added value to already selling product by being innovative or solving solutions that you see in the comments section of the product on Amazonthe product research criteria to find potential products that will generate you 5-6 figure monthsthe tools such as Helium10 and Jungle Scout to find these productsthe breakdown on keyword research, pay-per-click ads, and product photography to make your listing the top on Amazon-------------------------------------------------------------------------------Receive a short  (4-7 minute read) email every Tuesday morning to get the latest e-commerce news, trends, and strategies to step your ecom game up!

Welcome to the e-commerce news show where we give you a brief on the latest e-commerce news around the world.In today's episode you'll get insight on:Saks Fifth Avenue splitting its business into retail and e-commerceHow to view the Instagram shopping featureNike acquires RTFKTYou can learn more about RTFKT here!

Today we run through a great article from Ad Week about the future of social commerce. The two key points that you must note from the article is the following:Facebook groups are a great way to engage in a large community (even a new one) and provide value that can result in more trust and brand affinity.Instagram Live is the best way to interact with your community on a one-on-one level. With live-stream shopping, you can enhance the shopping experience resulting in more sales.-------------------------------------------------------------------------------Receive a short  (4-7 minute read) email every Tuesday morning to get the latest e-commerce news, trends, and strategies to step your ecom game up!

Welcome to another episode of the crowdfunding show where we look at projects on Kickstarter, Indiegogo, and more to analyze the cool projects that are seeking backers.In this episode, we explore an all-in-one toolset, Buddie,  that helps you clean your earbuds. Let's be real for a second, your earbuds can get pretty nasty and can be a little embarrassing if you want to let someone borrow them.This toolset is in the shape of a pen, has all the necessary tips and brushes to make your earbuds look fresh. Now to play devil's advocate, this product is not entirely new as it already exists on other platforms such as Amazon. Now, why would you want to buy this product if it's more expensive than others and it's going to take much longer to get compared to something that is already out in the market? Well, this team made their product very portable (hard to lose as long as you put it on your keychain) and honed their marketing materials to eco-friendliness.Billions of wipes, toothpicks, and cotton swabs are wasted every year and Buddie also is aiming to help in that to some degree with their product.

The following resources were found in the following sites if you want to get a deeper dive:Uber Eats Delivery ExpansionFacebook Testing Split Payments Italy Fining Amazon $1.3B

This story is pretty lit and the game that Rondel Roach supplies for us today is very insightful for anyone trying to create a brand from a-z on their own.Rondel is the co-founder of the soap brand Bombd Aesthetics alongside his business partner and wife back around 2018. The origin story of the soaps was to help their daughters who were born with sensitive skin. However, there was a demand for the soap Rondel and his wife was making. They eventually go to making 5-6 figures, hiring multiple employees, and getting a warehouse to supply and distribute the soap.We have Rondel to break down the story and teach us the following:How at the beginning of the entrepreneurial journey you're going to suck but you will ultimately get better (for example, the first set of creatives around the products were very basic and elementary but over time is has a professional look. Go check out their Insta.)How creating content and creating a community was everything in the success of their brandWhy you shouldn't care about a product being too saturatedThere's no such thing as taking an L. Instead its an experience you can learn fromHow to use Instagram alone to get more brand awareness and sales using paid shoutouts, influencers, and ads.Check out Rondel's "Fire Your Boss Challenge" here:

We're going to get a unique perspective of an e-commerce entrepreneur and university student from Singapore.Wesley Dela Cruz breaks down how he generates 5-figures using Shopee and Lazada which is like the Amazon of Singapore.It's cool to get a different perspective on what other entrepreneurs are doing around the world because their strategies might be unknown to others in say the US and Canada.We will learn how about:the perspective and hard-work mentality to be an ecom entrepreneur and university studentHow and why Wesley prefers private labeling and incorporating a brand andWhat the Shopee and Lazada e-commerce platforms actually are-------------------------------------------------------------------------------Receive a short  (4-7 minute read) email every Tuesday morning to get the latest e-commerce news, trends, and strategies to step your ecom game up!