The Business, Cars & Cigars Podcast

This week we speak with Shawn about his role in a new position and the changes we all go through to learn and progress both professionally and personally.

This week we have Johanna O'Dell on to discuss work place safety as well as growing up in an entrepreneurial family. She is the CEO of Safety Health and Environmental Consulting as well as an OSHA trainer, ISO Lead Auditor, and a speaker.

This week record live on Facebook and discuss how the last year has been and the lessons we have had to learn.

As we dive into the second half of this two-part series with Dan and Shawn, the guys reflect on a tough week. All agree that in the midst of a challenging week, it's crucial not to lose sight of our foundational principles, processes, and core values. In fact, these are the very things that demand our heightened attention during times of stress. When confronted with adversity, it's time to employ the 'FOCUS' mantra: Follow One Course Until Successful. Dan touches on his recent submission into the industry's top 50 awards. He uses this yearly competition to reflect on his growth over the past year, which he says is so important to do. Striving for an 80/20 balance in life, the guys all recognize that work and personal life can't be evenly divided, but we can maximize each moment. At work, maintain unwavering focus, and at home, be fully present to make the most of cherished moments. In this pursuit, remember that a perfect 50/50 work-life balance is a myth, but consistency and effective communication are the keys to harmonizing our diverse lives. What You'll Learn: The keys to surviving a tough week. Why documenting your progress is crucial. What a reasonably balanced life looks like And much more! Favorite Quote: “Put your head down, one foot in front of the other, one step at a time.” -Shawn Montgomery How to Get Connected: Instagram Facebook

Today we're talking with Shawn and Dan, the dynamic duo at the heart of our team. Dan, with his wealth of experience spanning several years, is on an unwavering path of progress. He's dedicated to refining our processes and procedures, ensuring we operate seamlessly. With a diverse mix of personalities and perspectives within our team, Dan reminds us to embrace our differences as strengths in our collaborative efforts. Shawn, the meticulous planner, emphasizes the critical importance of consistency, especially when overseeing multiple shops. For him, effective communication is the glue that holds it all together, uniting our diverse team under a common goal. Both Shawn and Dan share a commitment to excellence, understanding that shortcuts are never an option, particularly when it comes to serving our valued clients. They know that doing the job right the first time can turn a one-time service into a lifelong partnership. What You'll Learn: Why consistency among different locations is important.  How you can learn from other big businesses' practices.  Why you should have targets, not goals. And much more! Favorite Quote: “No matter where you're at there's always something you can work on and improve on.” -Brandon Green

Jennifer Carrasco learned a lot of things the hard way, which has given her a passion for helping others to not make the same mistakes. At just 24 years old, Jennifer bought the company she was working for. She ran it for a few years before the market crashed and filed for bankruptcy. She built the company back up before she went through a nasty divorce and had to file for bankruptcy again. Refusing to give up, Jennifer built the company back up for a third time. Now, at the age of 42, Jennifer has three successful companies.  As an EOS business coach, Jennifer helps people to fast-track their business to success through personal growth and building the right team. She starts by looking at 6-12 month goals and then reverse engineers down to what it will take daily. She believes in delegating and elevating. She also firmly believes that every little thing in life happens for a reason, to bring us to where we're meant to be. What You'll Learn: What it means to be the bottleneck of your company. How to get out of your own way. Why people have control issues. Why having core values is so important. Favorite Quote: “If your company isn't running successfully without you, do you really have a company, or do you have a job?” -Jennifer Carrasco How To Get Involved: Website⁠ ⁠Instagram⁠ ⁠Facebook⁠

Shawn Montgomery is the newest addition to our team! With his passion for people and knack for navigating the digital world, Shawn has quickly become the driving force behind our social media presence. But here's the catch – Shawn may be a seasoned pro at social media, but he's diving headfirst into the world of car audio without any prior experience. And guess what? He's not coming in with a big ego, thinking he knows it all. Instead, he's all about asking questions, doing his own research, and embracing this new realm with open arms. Shawn understands that when you bring in someone new, you've got to figure out their unique learning style. Some folks absorb knowledge through reading and research, while others need a hands-on approach. Shawn knows how to meet people where they're comfortable and communicate in a way that suits them best. He's all about over-communicating to ensure he gets everything right. But Shawn's not just a social media guru – he's a doer. He's already organized some fantastic events, with more exciting ones on the horizon. He believes in authenticity, both online and in person, and he's not afraid to be himself. His first car meet was a smashing success, not because it was a money-making venture, but because it was a genuine gathering of like-minded car enthusiasts. Shawn's not just about business; he's about giving back. He's helping the team to gear up for an incredible Toys for Tots drive, aiming to make it the biggest donation yet. Community appreciation events are his secret sauce for a remarkable ROI, and he's all about making a meaningful impact. Life hasn't always been smooth sailing for Shawn; he's battled depression throughout his journey. But he's learned the power of focusing on what he gets to do, even in tough times. He constantly self-evaluates, striving for improvement in his day-to-day life. So, if you're looking for someone who's not just about the job but about passion, community, and genuine connections, Shawn Montgomery is your man. Join him on this exciting journey as he transforms the car audio world, one social media post at a time. What You'll Learn: Why you should always be your genuine self. How our day-to-day impacts our mental health. How to bounce back from a bad day or a bad week. And much more! Favorite Quote: “When you bring in someone new, you have to figure out what type of learner that person is.” -Shawn Montgomery How to Get Connected: Facebook Instagram

During the second half of our interview with James Smith, he shares valuable insights on business management and employee engagement. He emphasizes the importance of investing in employees to create a thriving workplace environment. James highlights that showing genuine care and appreciation for employees is crucial for their motivation and success. He stresses the significance of taking a step back from daily tasks to build meaningful relationships with employees and understand their needs, both professionally and personally. James also mentioned the power of social media as a tool for business growth, emphasizing its ability to provide extensive reach and establish expertise in the industry. He emphasized that building a strong presence on social media can attract customers and enhance the reputation of a business. Furthermore, James discussed the importance of self-care and having a specific morning routine to maintain a positive mood, as one's mood can impact the entire team and customer interactions. He also expressed gratitude for the support he found in the 12v community, where competitors offered assistance during a difficult time in his personal life, highlighting the strength of the community. Lastly, James introduced the Full Throttle Foundation, a program he initiated to help others achieve their business goals. He acknowledged the challenges of starting and managing a business and emphasized the need for guidance, structure, and accountability in the entrepreneurial journey. This program aims to provide comprehensive support and guidance for aspiring entrepreneurs. What You'll Learn: How to utilize social media to grow your business. How to motivate your employees. Why you should have a good morning routine.  And much more! Favorite Quote: “Some employees are motivated by money, a lot of employees are motivated by feeling appreciated.” -James Smith How to Get Connected: LinkedIn

In the first part of this two-part series, as we have a poignant conversation with guest James Smith, it becomes clear that he has been grappling with a series of profound challenges. Almost three months have passed since the sudden and unexplained passing of his wife. This tragic event left him shattered, rendering him unable to function at work for an extended period. The silver lining, however, is that he had meticulously structured his business, allowing him to step away and prioritize self-care while the business continued to operate smoothly. The contrast with a previous experience is striking. In 2019, James lost his brother, and despite his grief, he felt compelled to return to work swiftly, ultimately suppressing his mourning process. This time around, he recognized the importance of mourning and healing. Remarkably, after five weeks away, he discovered that his business was capable of functioning independently, a testament to his strategic planning. James imparts valuable lessons he's learned through his journey. One of these is the significance of knowledge-sharing: passing down your expertise to those below you while actively learning the responsibilities above you. He cautions against letting ego hinder growth, advocating for a collaborative environment where one isn't the sole custodian of knowledge. Furthermore, he emphasizes the role of core values in establishing a strong foundation for a business. These values guide the selection of employees, customers, and the creation of Standard Operating Procedures (SOPs). James identifies communication, integrity, growth, and trustworthiness as their core values. He underscores the importance of SOPs as comprehensive guides that equip employees to handle diverse situations effectively. A particularly poignant insight he shares is the necessity of recognizing when someone no longer aligns with the company's core values. In such cases, he advocates for the difficult yet transformative step of letting them go. James firmly believes that taking this step paves the way for improvement and growth. In this conversation, James Smith's experiences and insights provide a deeply personal account of navigating profound loss, managing a business, fostering a healthy work environment, and the significance of core values in all these facets of life. What You'll Learn: Why it's important for your business to be able to run without you. How to build a strong foundation in your business.  Why you should hire on core values over talent. And much more! Favorite Quote: “To run a real business, that works without you, you have to build that foundation of core values” -James Smith How to Get Connected: LinkedIn

Prepare for an enlightening continuation of our two-part series with the remarkable Shawn Montgomery. In this installment, Shawn delves into the intricacies of modern promotion, particularly within the realm of social media. Navigating the digital landscape can be a daunting task, especially for those who aren't part of the younger generation. Shawn emphasizes the importance of enlisting the expertise of someone who not only understands the nuances of social media but genuinely enjoys the process and infuses it with their own brand of excitement. As algorithms undergo constant transformations, staying ahead of the curve is essential. Shawn highlights the need for a dedicated individual who thrives on keeping up with these changes to maximize online presence. The key, he suggests, lies in adding a personal touch. No more stock photos that bear no relevance to your business – authenticity is the currency of the digital age. Shawn's insights extend beyond promotion, resonating deeply with his ethos of building credibility and making a meaningful impact. He advocates for a hands-on approach – instead of merely offering assistance, he urges us to get out there and proactively contribute to others' lives, thereby creating genuine value within our communities. This conversation is just the beginning of an exciting journey with Shawn Montgomery. Keep an eye on The Car Audio Shop STL's social media platforms, as Shawn takes the reins and brings his wisdom to life. For a sneak peek into this thriving automotive world, follow them on Instagram @thecaraudioshopSTL. Get ready to dive into the world of effective promotion, authentic connection, and the inspiring journey of Shawn Montgomery. What You'll Learn: The pros and cons of social media promotion. Why making and maintaining connections is important. How to build credibility in your community. And much more! Favorite Quote: “That's how those connections are made, through good times.” -Shawn Montgomery How to Get Connected: Facebook Instagram

Join host Brandon in this captivating two-part conversation with special guest Shawn Montgomery, a dynamic figure in the St. Louis car scene. Having collaborated many times over the last 5 years, Brandon and Shawn have been itching to work together. That dream has finally come to fruition with Shawn becoming Brandon's newest sales associate at The Car Audio Shop. Shawn's journey began in the heart of the St. Louis car culture when he was just 16, and now, after almost two decades, he has become an integral part of the scene. His innovative spirit led him to organize impromptu car meets in parking garages, igniting a spark that would eventually grow into a blazing phenomenon. As the founder of showroom socials, Shawn reached out to local dealerships, transforming their lots into hubs of automotive excitement. With the dealerships' support, cars were moved to the back lots to create space for these exhilarating gatherings, complete with vendors, mini BBQs, and a thriving sense of community. The serendipitous meeting of Shawn and Brandon occurred when Shawn invited Brandon to participate as a vendor at one of his iconic showroom socials. This fateful encounter marked the beginning of their collaborative journey, one that would later encompass transformative charitable initiatives. Shawn and his community have orchestrated inspiring events like the Toys for Tots drives, which have grown exponentially over the past two years, leaving a positive impact on the lives of countless children. Not stopping there, their compassion extended to hurricane victims as they collected and delivered donations, proving that the automotive passion they share goes beyond the road. Among their impressive events, "Stars and Cars" stands as a testament to Shawn's dedication. Drawing over a thousand cars and featuring vendors, food trucks, car groups, and a vibrant DJ, it's a celebration that showcases the profound unity of the car community. What makes this movement even more remarkable is how it bridges the gaps between different car enthusiasts who often hold steadfast to their preferred groups. Through these events, the universal passion for cars emerges, fostering mutual respect and a sense of camaraderie among all involved. Stay tuned next week for the second part of this conversation as we explore the world of automotive enthusiasm, community building, and the powerful connections that emerge when people come together to celebrate their shared passions. Brandon and Shawn's conversation is an inspiring testament to the potential of collaboration and the transformative effects of a collective dream realized. What You'll Learn: Why building community is so important. Why revenue shouldn't be your main focus.  What makes a great event.  And much more! Favorite Quote: “Everyone focuses on revenue, they miss the fact that revenue is the by-product of the good stuff that you do.” -Shawn Montgomery How to Get Connected: Facebook Instagram

Dive into the captivating second part of the thought-provoking series with Callye Keen that delves deep into the intricacies of motivation and success. In this installment, we continue to unravel the complex tapestry of human drive, exploring the multifaceted nature of what truly inspires and propels us forward. Drawing from the realm of entrepreneurship, where aspirations run high and dreams collide with reality, we dissect the core motivations that fuel the ambitious minds of visionaries. It's a realm where compensation isn't just a transaction, but a reflection of value and progress. Callye explains why entrepreneurs seek not only financial rewards but also the priceless currency of time, where freedom harmonizes with a structure to create the perfect environment for growth. As our journey unfolds, we confront the paradox of too much freedom and its overwhelming effects on human nature. Through insightful revelations, we learn that pursuing progress eclipses the mere chase for wealth. The path to fulfillment is illuminated as we align our goals with what truly resonates within us, leaving no room for ventures that divert us from our ultimate purpose. Uncover the transformative power of pursuing one's passion, as we witness Callye's own evolution from a top-rated podcast to a newly conceived creation. Embark on a profound exploration of conversations that transcend boundaries, replacing fleeting interactions with enduring connections. Callye rounds out this conversation by recommending some of his favorite reads. Where most people are lured in by the dopamine-inducing reads like “Extreme Ownership”, Callye finds that those types of books reiterate the same message over and over. He's found that we learn more from stories than straight information. He loves the technical brilliance of autobiographies, where the reader is guided toward intellectual enrichment. Anchored by a keen appreciation for stories, Callye is excited to delve into the world of Rockefeller's monumental biography, “Titan”. He also highly recommends books such as Eliyahu M. Goldratt's groundbreaking "The Goal," and the illuminating insights of "The Theory of Constraints." What You'll Learn: Why too much freedom in the workplace is actually a bad thing? What employee incentives actually motivate people. The difference between a goal and a target. And much more! Favorite Quote: “Revenue is the result of doing the right things, and profit is the result of doing the right things well.” -Callye Keen How to Get Connected: Instagram LinkedIn End Hype Podcast The Startup Defense Podcast

In the first part of this two-part series, we step into the world of innovation and business prowess with Callye Keen, the visionary Chief Business Development Officer at K-Form. From designing captivating products to successfully selling them, Callye is a force to be reckoned with in the industry. With a passion for both nerd culture and the art of creation, Callye has an impressive track record. Notably, he crafted the world's most expensive fidget spinner, showcasing his unparalleled ability to make exceptional products. Moreover, he has a talent for teaching others the ropes of launching e-commerce brands and has collaborated with the Department of Energy on technical products. From small beginnings as a machine shop, Callye's journey has led him into the realm of product design, where he now oversees an expansive 30,000 sq ft manufacturing facility. What sets him apart is his unwavering commitment to transparency; he generously shares his business insights with anyone willing to learn. Callye understands that true value lies not just in information but in its implementation. His expertise lies in transforming ideas into actions that yield profits. He knows how crucial it is to understand one's customers and build trust with them, a key aspect of his successful business approach. In Callye's world, competition is the driving force behind market growth, but he thrives on being the most innovative player in the field. For him, ideas are catalysts that inspire even greater concepts. If you're seeking to embark on a journey to revolutionize your business, Callye Keen is the visionary leader you need. With his guidance, your product will reach its full potential and make a mark in the ever-evolving market. Welcome to a world where the fusion of nerd culture and business acumen breeds success beyond imagination. What You'll Learn: How technical products are marketed to the masses. What the difference is between a hobby and a business. Why having the same idea as someone else is a good thing.  And much more! Favorite Quote: “I get to combine the two things that I like, which is nerd stuff and making stuff.” -Callye Keen How to Get Connected: Instagram LinkedIn

As we dive into part two with guests Josh Glenn and Tomas Keenan, we'll look at how in the fast-paced world of business, success often hinges on finding the right individuals for the right tasks. Whether it's sales, tech, or any other crucial role, assigning specific responsibilities to dedicated team members has proven to make a massive difference in overall performance. But it doesn't stop there – leadership plays a vital role in fostering a culture of excellence. Your team needs to see you leading by example, going the extra mile, and investing genuine effort into your work. When they witness your commitment, they'll be inspired to reciprocate, bringing their A-game to every project. Achieving a truly sustainable business involves creating a team that can handle operations even in your absence. Imagine being comfortable leaving your business for a week, knowing it will continue to thrive. This dream becomes a reality when you prioritize skill development, nurture a sense of responsibility, and foster a collaborative environment. Are you tired of motivating employees solely through commission-based incentives? Consider shifting to an hourly payment model, encouraging every member to give equal attention and dedication to all projects. This way, you'll ensure consistent quality and avoid prioritization of higher-paying projects at the expense of others. In the hiring process, actions speak louder than words. Conducting working interviews allows you to gauge candidates' qualifications in real-world scenarios. Remember, attitude is just as crucial as skills – seek individuals whose values align with your company's mission and vision. And while you focus on building a rock-solid team, don't forget the power of community engagement. Sponsor local events or host your own, creating brand visibility and fostering meaningful connections with potential clients. Take your business to new heights through strategic team building, inspiring leadership, and a commitment to shared values. The right people and positive work culture are the cornerstones of unparalleled success. Make these changes, and watch your business soar! What You'll Learn: How to get your employees to buy into your vision.  Why a good hiring and onboarding process is important. Why you should consider sponsoring local events. And much more! Favorite Quote: “Your guys have to see you putting in the extra effort, and they'll start putting in the extra effort.” -Josh Glenn How to Get Connected: Facebook-Josh Glenn Facebook-Audio Electronics Facebook-Tomas Keenan

Join us on part one of this two-part series as we delve into the world of Audio Electronics with our esteemed guest, Josh Glenn, the proud owner of this thriving company. Accompanying him is Tomas Keenan, adding his expertise to the conversation. Josh shares his captivating journey, starting with a solid background in consumer electronics spanning over a decade. From humble beginnings at Radio Shack and various other ventures, fate led him to respond to a local ad seeking a salesperson for a car audio shop. Little did he know that this opportunity would become the turning point of his career. Entering the business, Josh discovered that the owner was contemplating an exit strategy, leaving him with the responsibility to revive the sales department. With determination and hard work, he successfully turned the sales around within a mere 6-8 months. Astonishingly, the owner confessed to rediscovering his passion for the business due to Josh's efforts. Thriving under the mentorship of the previous owner for three years, Josh eventually seized the opportunity to take ownership of Audio Electronics. It was during this transition that he gained a deeper understanding of why the previous owner had implemented certain processes and procedures. Josh was now faced with the challenge of blending his own innovative ideas with the successful practices of his predecessor. In the pursuit of growth and unity within his company, Josh implemented a crucial element into his business routine—weekly meetings. These gatherings have proven to be invaluable, creating a space for open communication and ensuring that all employees share a common vision. Getting his team to fully embrace the business's mission has become an imperative aspect of Josh's leadership. Tune in to this episode as we uncover the fascinating insights and lessons that Josh Glenn has learned throughout his remarkable journey in the world of Audio Electronics. Together with Tomas Keenan, we explore the depths of entrepreneurship and the strategies employed to build a thriving business. What You'll Learn: What you can gain from attending a business mastermind. How your physical health can impact your business. Why ratings and reviews are so important. And much more! Favorite Quote: “I don't like to sugarcoat stuff, it doesn't serve anybody.” -Tomas Keenan How to Get Connected: Facebook-Josh Glenn Facebook-Audio Electronics Facebook-Tomas Keenan

Starting out as a 12v salesperson at Best Buy, Chris Ott spent his entire time with the company trying to get back into the tech/installer bay. After a year of excuses, Chris followed a friend to work at Circuit City where he could pursue his true passion. As a big box store, there were a lot of rules and structure, which Chris really appreciated. Over the course of 13 years, he worked up the ranks to become an install manager before the company came to an end. When the company went bankrupt, Chris decided he wanted to get away from the big box stores. Over the next few years, Chris experienced everything from higher-end boutiques to small mom-and-pop shops. Ultimately it was his part in an iPod-mini install video that went viral, that helped Chris really make a name for himself in the industry. He went on to work for some great shops, as well as some toxic ones. Through it all he learned the value of work-life balance and surrounding yourself with like-minded people.  What You'll Learn: How a viral video affected Chris's standing in the industry. What activity helped to pull Chris out of his depression. Why you should be picky about who you work with. And much more! Favorite Quote: “I like to address some of these taboo things, but doing it in a positive fashion that's positive to the industry.” -Chris Ott Connect with Chris: YouTube

Today we're talking business with Philip Sessions, author of Mindset Over Motivation.  As a public speaking coach, Philip is gearing up to host events that will teach business owners how to better scale their businesses through communication.  He hosts a podcast called Speaking Sessions, as well as a Facebook group called Speaking With Confidence. In addition to that, Philip maintains a full-time job as an engineer at BMW.  Public speaking doesn't have to mean you're talking in front of a large group, it can be a couple of employees. The biggest thing Philip pushes with public speaking is confidence.  It can help inspire employees, convey your business's core values, or gain a client. To gain that confidence, ensure you have an end goal of why you want to improve, and then put in the work. Repetition is key to getting comfortable and confident with speaking.  What You'll Learn: What is the BARS method of speaking is.  How to develop confidence with public speaking. Why you should be utilizing videos on social media.  The difference between mindset and motivation. Favorite Quote: “Confidence is key to looking like you know what you're talking about.” -Philip Sessions

Adam Smith doesn't believe in failure. Words have power, and labeling yourself a failure just gives you an excuse to quit. As long as you're learning from your mistakes and continuing to try, there is no failure. It's because of this mindset that Adam has been so successful. He's the CEO of Savage Freedoms Defense, host of the Go To War podcast, and a keynote speaker all over the country. In addition to that, he runs a 3-day protector and leadership experience called The Savage Initiative.  As a firearms instructor, Adam correlates business with firearms training. Both are about the ability to understand systems, processes, tools, and targets. In business and in firearms training, repetition is key. You need quality, but you also need quantity to build lasting results. When the right motivation is given, proper training is received, and the target is communicated properly, all that's needed is action.  What You'll Learn: How to properly lead a team to victory. Different ways to motivate different people. Why follow-up is so important. And much more! Favorite Quote: “I want quantity and quality, I want both.” -Adam Smith How to Connect With Adam: Savage Freedoms Defense Instagram Facebook

Success is a perspective. What's considered successful for one person may not be the definition of success for another.  It's important to determine what success will look like for you, and then find people that embody that to emulate.  Vice President of Break Free Academy, Drewbie Wilson, is in the studio today to talk about how to build your best life. As the author of Crushing The Day, and host of a podcast by the same name, Drewbie is focused on representing what winning looks like at all times. Drewbie utilizes what he calls the G-code, which focuses on gratitude, genetics, your grind, and the group of people you surround yourself with.  Within these four realms, he practices discipline on the daily.  We all have the same 24 hours in a day, but we don't all make the most of it. Drewbie shares how he's intentional with his time and how that's led to fulfillment in his life. What You'll Learn: Why you should have more than one mentor. How to make the most of your time. How to not let distractions derail your day.  Where the term ‘meme' originated from. And much more!! Favorite Quote: “If you don't have respect for your time, no one else is going to respect it either.” -Drewbie Wilson

Dustin and Tonya Johnson are an inspiring couple who have embarked on an incredible journey of self-discovery. After selling everything they owned, they decided to go all in and explore what they were truly made of. Through their shared experiences and endeavors, they have come to realize the profound impact they have on others. Their podcasting adventures have been particularly humbling, prompting them to reflect on their own lives. Dustin and Tonya discovered the importance of appreciating everything they have today by burning it all down in the past. Prior to their travels, they hadn't spent much quality time together. However, once they were alone, they rekindled their relationship and started dating each other again. Dustin's passion for building is evident in his favorite projects, such as the lightning-fast Salene and the numerous Chevy F10s he has worked on. The couple also enjoyed the challenge of a bus project and found joy in constructing low-rider bikes. They resonate with the rat rod culture, embracing a minimalist approach that aligns with Dustin's personal style. When it comes to advice, Tonya emphasizes the importance of perseverance, encouraging others to keep going even in the face of hardships. On the other hand, Dustin's family motto beautifully captures their philosophy of life: the way you choose to live directly shapes the world you inhabit. What You'll Learn: What it looks like to date your spouse. What questions you should be asking your spouse. How to get through tough times. And much more! Favorite Quote: “It's really good to know that what we do impacts people.” -Dustin Johnson How to Get Connected: Burn The Boats Apparel

Tonya and Dustin Johnson, a couple on a journey of self-improvement, have transformed their lives through fitness, nutrition coaching, and a shared passion for growth. Over a decade ago, they faced personal challenges, but their commitment to becoming their best selves never wavered. They began their transformative journey by focusing on their marriage, bodies, and minds, starting with limited resources and workouts at home. Their dedication to progress, no matter how small, led them to explore nutrition and fitness, embarking on a path that would change their lives forever. In 2017, while Dustin traveled for work, they faced a defining moment that shifted their perspective. Instead of pursuing separate paths, they chose to build a life together, traveling the country and getting to know each other on a deeper level. Inspired by their own transformation, they launched a full-time online fitness program, and converted a short school bus into a custom RV to travel on the weekends. Their dedication led them to trade up for a full-size bus, creating an off-grid RV that became their mobile headquarters. Their journey hasn't been without its trials. Living and working together 24/7 in close quarters has required them to learn when to be a spouse, a coworker, and more. From initially being unable to stand each other, they have become inseparable, unable to imagine life apart. Tonya and Dustin's story is a testament to the power of perseverance, the importance of self-improvement, and the beauty of growing together. Through their podcast, coaching, and apparel, they inspire others to pursue their own greatest versions, reminding us that little changes, when accumulated, can lead to extraordinary transformations. What You'll Learn: How Tonya and Dustin worked together to grow individually. What it means to "burn the boat". How the pandemic impacted Tonya and Dustin's journey. And much more! Favorite Quote: “Being better than yesterday is a pretty easy task.” -Dustin Johnson How to Get Connected: Burn The Boats Apparel

In the final installment of the three-part series, Todd Ramsey shares his passion for audio and his excitement for the next generation of audio technology. As a consultant, Todd has had the opportunity to work with a variety of companies and products, including writing technical manuals for signal processors. He notes that this work has broadened his perspective and allowed him to see the deeper levels that some people go to achieve high-quality sound in the competition scene. Todd believes that it's important to get people excited about audio again, and one way to do that is by demonstrating the value of different audio systems. He emphasizes the need to avoid shopping within one's own pocketbook and to focus on demonstrating value instead. Todd also challenges stereotypes by noting that some of his best students have been females, who are sometimes underestimated in the field. Ultimately, for Todd, passion is what drives success in the audio world. He shares that his bucket list includes owning an E63 AMG W12 Mercedes, and if anyone knows of one, to contact him at Todd@ramseyconsultinggroup.com. What You'll Learn: Which brands are worth the extra cost and which aren't. What the cardinal rule in sales is. The difference between critical listening and entertainment listening. And much more! Favorite Quote: “I'm passionate about electrical, and relays, and troubleshooting.” -Todd Ramsey How to Get Connected: Ramsey Consulting Group LinkedIn-Todd Ramsey LinkedIn-Ramsey Consulting

Todd Ramsey is back for the second part of his three-part series, sharing his insights on the evolving industry amidst the pandemic. As COVID-19 hit, Todd spoke with many people about starting and restructuring businesses. From fabricators cutting fabric to make face masks, to installers instituting new procedures, Todd highlights the importance of adapting to change in the industry. Todd stresses the importance of hands-on experience to back up what you've learned. With schools like Installers Institute and Mobile Dynamics offering great fundamentals and certification programs, technicians can gain a step ahead. But, it's not just about learning; it's about practicing your process and building a culture where people want to work. Todd emphasizes that the relationship between the manufacturer and the technician should be a partnership. If something doesn't work, don't just send it back; give as much information as you can to help them improve. With the industry evolving, it's important to set expectations and stay curious. From mentoring to sponsoring car builds and connecting with kids, Todd's passion for the industry shines through in all he does. What You'll Learn: What are the 3 steps to troubleshooting? How to create a culture people want to work in. What SEMA does do as an organization? And much more! Favorite Quote: “There's no secret, you just have to keep practicing.” -Todd Ramsey How to Get Connected: Ramsey Consulting Group

Todd Ramsey is the founder of Ramsey Consulting Group, a leading consulting firm in automotive, transportation, and consumer electronics. With over three decades of experience in the field, Todd is a seasoned businessman and technical expert who has faced many failures and learned valuable lessons along the way. Todd's journey started in 1985 when he began working on air-cooled Volkswagens in a garage in Southern California. With a good troubleshooting process and a keen eye for detail, he soon established a reputation for quality workmanship. Over the years, Todd has traveled the world, training budding car audio shops and consulting with industry leaders. He opened a car audio training facility in the UK and even lived there for six months. He has also attended numerous trade shows and networking events, hosting parties and building relationships with key players in the industry. Despite his success, Todd remains humble and grounded, always eager to share his knowledge and help others succeed. His unique approach to networking, known as the "Ramsey Experience," has become legendary in the industry, and his expertise is highly sought after by both new and established businesses alike. What You'll Learn: How Todd converted 6v audio to 12v. How car audio has progressed over the years. What the Ramsey Experience is. And much more! Favorite Quote: “I leaned into what I was good at; what I could share.” -Todd Ramsey How to Get Connected: Ramsey Consulting Group

Luke Fidler is a seasoned entrepreneur who ran his own boat audio shop for 14 years before realizing he needed a change. He left the business last year and jumped into the corporate world with a new job, but he didn't leave his experience behind. He is now using his knowledge to help other business owners, particularly those in the Tint World franchise, avoid the mistakes he made. Luke has learned the hard way that delivering something other than what the customer wants is a recipe for disaster. He believes in treating everyone the same, regardless of their budget, and providing the guidance necessary without overstepping. Those are all things that can be taught, which is why Luke recommends not getting too hung up on experience when looking for employees. For Luke, attitude and work ethic are more important than experience. He believes in giving people the opportunity to learn and grow, and he doesn't belittle those who make mistakes.  As Luke points out, when it comes to boat audio, there's too much at stake to take chances. Something wired wrong could lead to a fire, and a boat on fire in the middle of the ocean could be fatal. It's why to even work on boat audio you have to be licensed as a boat manufacturer. Luke took the work he did seriously and brought that attention to detail into his new work endeavor. Whatever niche you end up in, Luke says you should never lose sight of the fact that your customers pay your bills. What You'll Learn: What makes a good employee. How to inspire the next generation. Why boat audio standards are different from car audio. And much more! Favorite Quote: “You have to understand the responsibility that you are accepting when you choose to do a certain type of work.” -Luke Fidler

Luke Fidler is a seasoned entrepreneur who ran his own boat audio shop for 14 years before realizing he needed a change. He left the business last year and jumped into the corporate world with a new job, but he didn't leave his experience behind. He is now using his knowledge to help other business owners, particularly those in the Tint World franchise, avoid the mistakes he made. Luke has learned the hard way that delivering something other than what the customer wants is a recipe for disaster. He believes in treating everyone the same, regardless of their budget, and providing the guidance necessary without overstepping. Those are all things that can be taught, which is why Luke recommends not getting too hung up on experience when looking for employees. For Luke, attitude and work ethic are more important than experience. He believes in giving people the opportunity to learn and grow, and he doesn't belittle those who make mistakes.  As Luke points out, when it comes to boat audio, there's too much at stake to take chances. Something wired wrong could lead to a fire, and a boat on fire in the middle of the ocean could be fatal. It's why to even work on boat audio you have to be licensed as a boat manufacturer. Luke took the work he did seriously and brought that attention to detail into his new work endeavor. Whatever niche you end up in, Luke says you should never lose sight of the fact that your customers pay your bills. What You'll Learn: What makes a good employee. How to inspire the next generation. Why boat audio standards are different from car audio. And much more! Favorite Quote: “You have to understand the responsibility that you are accepting when you choose to do a certain type of work.” -Luke Fidler

Mark Eldridge is a living icon in the car audio industry, having been involved in it since he was 16 years old. He purchased his first vehicle, a 1974 Chevy Blazer, and installed an audio system in it. From that point forward, he was always upgrading the system for better sound. After college, he worked at General Dynamics and joined the Air Force, where he discovered a car audio magazine that taught him about cars, audio, and competition. He started competing in 1993 and went on to win his first world championship in 1995. Mark enjoyed going to shows and showing off his car while getting critiqued, but has since moved his focus to education. He continues to be passionate about teaching people how to make their audio systems sound the best they can. He teaches two-day classes where he covers everything related to music, the auditory system, and the interior of the car. His classes have grown from seven to eight people to as many as 20-24, and he expects to hold at least 6 classes this year.  Apart from car audio, Mark also runs Artisan Customs, a business that creates custom exotic wood pieces such as guitar hangers, stands, and tables. He has been doing this since 2015 as a retreat from car audio. Being a musician also helps him in the car audio industry, but he believes that anyone can learn to be a better technician by simply understanding how different instruments sound live and knowing a little bit about recording. What You'll Learn: What the ultimate goal of Mark's classes is. How being a musician makes Mark a better car audio technician.  Why speaker placement is the most important part of the audio system. And much more! Favorite Quote: “For me, from day one, it has always been about making it sound as good as it can.” -Mark Eldridge How to Get Connected: Facebook Artisan Customs

Roger Quast was born and raised in Minnesota. By age 12, Roger was helping his dad to replace an engine, and he says that was when his love of working on cars began. His first vehicle was a 1950s Chevy truck that he absolutely loved. From there he got a Camaro, and his love of vehicles continued to grow. Roger can remember his first time at Minnesota's Back to the 50's car show in 1999. With over 10,500 cars predating the 1960's, Roger hasn't missed a year yet. It was after that very first show that Roger and his wife began brainstorming ideas on how to get the next generation involved. Years later they would officially launch Wrenching For The Future, a non-profit that aims to show kids a non-traditional career path. 95% of their focus is on spreading awareness to kids that there are other options in life than becoming a doctor or lawyer. The other 5% is actually going to schools and helping kids build a rat rod in a week's time. Shop class, and even home ec, are becoming extinct, which Roger believes is setting kids up for failure. Going forward he hopes to have an enclosed trailer full of tools he can bring to different schools to get kids hands-on experience. Roger recalls a build done at one school that just dumbfounded students and teachers alike. Not only did they complete the build in a week, but they did 95% of it without a lift. They did everything, down to fabricating their own motor and tranny mounts. With a couple schools already lined up to do builds next school year, Roger is happy to continue sharing his love of cars with the next generation. What You'll Learn: What a rat rod is. Why shop and home ec are so important. How to get involved with Wrenching For The Future. And much more! Favorite Quote: “That's where I learned 90% of my stuff, was at shop class in high school.” -Roger Quast  How to get Connected: Wrenching For The Future Facebook

Building a brand is crucial for small businesses to reach their target audience in today's advertising space. Kathryn Tague, owner and founder of Influence Digital Media, emphasizes the importance of creating a brand identity, voice, and story that resonates with your desired audience. Kathryn started Influence Digital Media to help entrepreneurs and small business owners grow their online presence, but she cautions against relying solely on social media advertising. It's important to have a comprehensive branding strategy in place that considers the end goal. Kathryn also highlights the differences between personal and business brands, stressing that the latter should have its own voice to stand out. While social media can help build brand awareness, sustainable growth requires investing in paid ads. Kathryn recommends finding a reputable agency in your niche and doing your due diligence before making a commitment. Kathryn reminds us that the internet used to be like the Wild West, where people could make unsubstantiated claims. As a result, it's important to avoid making unethical claims and instead focus on building a solid, trustworthy brand. What You'll Learn: The differences between a personal and business brand. How to brand your business with the end in mind. How to find a reputable advertising agency in your niche. And much more! Favorite Quote: “Anyone on social media has a personal brand.” -Kathryn Tague How to Get Connected: Influence Digital Media Facebook

Dave MacKinnon got started in car audio while in high school at the age of 17. He participated in a co-op program where he volunteered at a local shop regularly. He loved knowing how stuff worked, and learned a lot from trial and error. After high school, Dave went on to try many different roles, from sales to tech rep, but it was a gig as a writer that really caught his interest. His first writing job fell into his lap when he got an email from a friend back in 2000 asking if Dave wanted to be his technical editor for a car audio magazine. Formally trained as an Electronics Technician, Dave had the expertise to successfully explain how mobile audio components work. Reviewing more than 450 products, Dave was passionate about sharing his knowledge. He says that's how something that started as a side gig turned into an 11 year career.  With no formal training as a writer, Dave simply loved telling stories. His next and current writing job would come in 2015 as Head Writer for 1sixty8 Media. Publishing 3 direct to consumer articles a week, Dave educated people about technologies and upgrades to make their vehicles better. When Covid hit, for whatever reason, car audio exploded. Already owning bestcaraudio.com, they began to put a lot of their car audio content on there, and somewhat accidentally started an online car audio magazine. He wants all consumers to be well educated so that they can ‘do it once, and do it right'. What You'll Learn: Why more power doesn't mean better sound quality. How to turn consumers into regular customers. How car audio has evolved over the last 20 years. And much more! Favorite Quote: “Every rep will tell you their product sounds great, I want them to prove it.” -Dave MacKinnon  How to Get Connected: Facebook

Last week we talked about ongoing training from the owners point of view. Today, Brandon talks with his right hand man about the employees perspective on training. There's a reason Dan Castro has worked for Brandon for a decade, and that's because he invests in his employees. Taking them to events such as Master Tech Expo or Knowledge Fest, Dan loves doing annual training. He says he has seen his skillset and comfortability grow exponentially because of it. While he really enjoys the hands-on training, Dan says he still learns a lot from taking notes, and then he brings the knowledge back and tries it hands on. He says one of his keys to success is not avoiding classes he already has a good foundation in. Dan can take a class 3 or 4 times and still learn something new each time. He says you really have to go in with an open mindset, not assuming you know it all already. Beyond just keeping their skills sharp, these outside training sessions are a great bonding experience for the team. Often Brandon will take the whole team, but he's also been trying out taking one employee to a training at a time. This way, he can give them one-on-one attention in working through what they're learning. With two new sales team members, Dan knows they will benefit a lot from further training in the industry. One thing they're always working on is systems and processes. It's how they keep things consistent and uniform from one customer to the next. Knowing what level of service to expect from their shop is important. They also accomplish this through having core values in place. What You'll Learn: How Brandon's employees feel about annual training sessions. What changes Dan has seen as a result of these training sessions. Why systems and processes are so important. What Brandon's core values are for his team. Favorite Quote: “Even though I've been an installer for 16 years, I'll sit in some technician classes and I still pick up a lot from it.” -Dan Castro

James Smith attended Knowledge Fest in Las Vegas recently, and is here to share his experiences. Before Knowledge Fest, James went on a cruise where he tested the systems and procedures in place to run his business without his direct involvement. At Knowledge Fest, James taught a class on sales, emphasizing the importance of creating a great customer experience and following up. He notes that many people will follow up after something like a quote, but fail to follow up after the job is completed. Follow up is even more important after money has exchanged hands. He also notes that the money is not the only objective in sales but rather trusting the salesperson with their money. James acknowledges the reality of imposter syndrome, particularly when teaching a sales class to seasoned professionals. He says it's something that is important to overcome, as we all convey things differently, and your way may resonate with someone in a way that another individual didn't. James stresses the importance of networking with vendors and educating oneself. He encourages investing in employees and attending events like Knowledge Fest as a team to promote bonding experiences. James also discusses the significance of investing in employees to ensure their commitment to the business, as their health and happiness directly affect customers. In conclusion, James emphasizes the need for laser focus and being on top of one's game to achieve success. He reminds readers that to achieve anything in life, one must go out and make it happen. What You'll Learn: Why systems and processes are so important in business. What goes into a great customer experience. How to convey your expectations to your employees. When and where the next Knowledge Fest is. Favorite Quote: “At the end of the day, not only are you training your team, but you're creating a bonding experience.” -James Smith How to Get Connected: LinkedIn

As the marketing director for FASS Fuels, Jake Hopkins knows a thing or two about diesels and content creation. His journey into marketing actually began as a copywriter. From there, Jake got into the automotive aftermarket with Tire Dynamics. Then, it wasn't long before he found his home at FASS Fuels. Fass stands for fuel air separation system, and that's exactly what they do. Jake says you would be surprised at all the contamination that's found in fuel from the pump. This can cause huge problems, especially for commercial trucks. They're systems supply all the fuel flow you'll ever need to keep your diesel running longer. FASS Fuels didn't become an industry leader on accident. In addition to their high quality products, Jake says they go heavy on content creation. He's learned early on in his career that 99% of companies are only concerned with selling and are insecure when it's time to talk about anything else. At FASS Fuels, Jake makes content that genuinely isn't trying to sell anything. Instead, it's about building relationships. One of Jake's skills when it comes to content creation, is framing. He can take anything and build an appealing story behind it. Jake describes himself as a Toyota 4x4 nerd. He's always admired the rugged, runs-forever build of the 4runner. It wasn't long before its sister vehicle, the GX470, caught Jake's eye. He was able to find a 2003 recently and knew he had to have it. FASS Fuels sister company, Top Tier Suspension, linked Jake up with Icon Vehicle Dynamics, where he's now doing a stage 5 overhaul. FASS Fuels media outlet, FASS Motorsports, has been documenting a build on a 2007 Ram 3500. They put a triple turbo 6.4 cummins in it and thought they were so cool. Then they realized they were one of 10 other trucks in the shop having more or better done. What You'll Learn: What types of contamination is in diesel fuel from the pump. How to frame content to make it most appealing. How small changes can lead to big success. And much more! Favorite Quote: “Diesel's a whole different animal; these guys aren't afraid to break parts.” -Jake Hopkins How to Get Connected: Facebook Instagram TikTok

Today's guest has a long list of titles: CEO and head coach at WinRate Consulting, founder of non-profit A Champion's Shoes, host of the podcast Big Stud, best selling author of Too Strong, and many more. As a personal development coach, Mike Claudio is passionate about helping people overcome their fears of being great. He's a big believer in manifestation and can usually be seen repping his ‘Win' or ‘Champion' swag. Mike's been obese, broke, a womanizer, you name it. So he knows what it's like to come from the bottom and rise to the top. On today's episode of Business, Cars, and Cigars, he's here to share what he's learned and what he practices every day to make sure he stays on top. One lesson he's sharing is, never play small to accommodate other people. If, like Mike, you're larger than life, you need to tune in today to get rid of your fear of failure and your desire to conform. You'll come away with the confidence you need to live the lifestyle of your dreams. What You'll Learn: The psychology behind virtue signaling How to identify and defeat imposter syndrome Why we lose ourselves when we cater to others What works–and doesn't–when you work with your spouse And so much more! Favorite Quote: “You don't get big then get swag, you get swag so that you can get big.” Mike Claudio How to Get Involved: Find Mike on his website. Keep up-to-date with Brandon by adding him on LinkedIn. The aftermarket automotive industry is thriving and growing. Business, Cars, & Cigars invites you to pour a drink or pull out a cigar and talk business. With a diverse lineup of guests from all industries, we're looking for ideas that we can incorporate into our automotive businesses. With 25+ years in the automotive industry and 10+ years owning his own business, your host Brandon Greene knows which questions to ask to give you the insider edge.

Tony Whatley bought his first car at the age of 14. The 1969 Camaro was a rusty, 20-year-old car, but Tony had a vision for it. Before the days of eBay, Tony and his dad would hit up swap meets and junk yards to restore this car to its former glory. It was through this process that Tony developed his love for cars, which would lead him to pursue a mechanical engineering degree. While pursuing that, Tony worked full-time, hustling and grinding. Always sleep-deprived and broke, Tony hated that time in his life but knows that it was crucial in making him who he is today. Further inspiration came when Tony had a near-death experience while racing in 2015. Having faced death, nothing else could scare Tony anymore, other than leaving this world without making an impact. Since then, he's no longer afraid to share his bold opinions, but only after he's done his research to back them up. He believes fundamentals, like consistency and discipline, will take you far. With 12 of his former staff members going on to build 7, 8, and even 9-digit businesses, Tony has literally written the book on how to be a Sidehustle Millionaire. His company 365 Driven encompasses his roles as a podcast host, author, mentor, and coach. Through 365 Driven, Tony hopes to inspire others to remain driven every day. 365 Driven is a movement that takes entrepreneurs to the next level. Tony recognizes the biggest regret of entrepreneurs is that they didn't start sooner. So many of us are afraid of the potential critics that we find ourselves waiting until everything is perfect before we begin. Spoiler alert: nothing will ever be perfect. Imperfect action beats overthinking every time. Tony helps entrepreneurs to get out of their own heads to either start or grow their businesses. Tony has a true knack for creating an emotional connection so that the lesson or takeaway really sticks. What You'll Learn: What freedom of speech really means. What the rules of debate are and why they matter. How to have emotional control and why it's important. The difference between a fixed mindset and a growth mindset. Favorite Quote: “The people that make a lot of impact in this world are emotionally stable.” -Tony Whatley How to Get Connected: 365 Driven

He's a 10x X-Games gold medalist, been on Nitro Circus, and performs stunts in movies, among many other things. Fondly known as Cowboy Kenny, Mr. Kenny Bartram is here today. He describes himself as blessed to have figured out how to make a living being a goofball. Coming from a long line of motorcyclists, Kenny was riding for as long as he can remember, but it was freestyle motocross that really got him passionate. He can still recall being invited to one of the very first freestyle contests, and turning it down. Just watching what these other guys could do, Kenny didn't feel like he could hang. Finally, he agreed to attend a later motocross event, and even with his bike blowing up halfway through, Kenny was hooked. Motocross has evolved so much, with more mathematics and science going into the tricks. Kenny can recall when backflips first became a thing, and he realized it was something he'd have to be able to do. Just mastering the tricks wasn't enough, however. Kenny needed to make a name for himself and really build a brand. Not fitting the typical freestyler mold of tattoos and piercings, Kenny was just a good ole boy from Oklahoma. During an event in Portugal he donned a cowboy hat, and people loved it. Bringing the cowboy persona back to the US, he got a little more flack, but it quickly caught on, and Cowboy Kenny was born. Kenny has tried his hand at many endeavors, including trying to break into the Nascar scene. When he realized how tough that world was to get into without a ton of money or connections, he pursued a different dream. Kenny took his abilities and his fearless attitude and got into movie stunts. Kenny has now done over 60 movies, with no plans of stopping anytime soon. Earning residuals long after a movie was completed, Kenny was fortunate to still have some money coming in when Covid put a temporary end to motocross events. When events did come back, people were so happy to get out of the house, that every event was sold out. What You'll Learn: How Covid affected the motocross industry. How Cowboy Kenny came to be. Which big movies Kenny has performed stunts in. Why it's so hard to break into the Nascar world. Favorite Quote: “For any athlete, in any sport, you have to have passion.” -Kenny Bartram How to Get Connected: Cowboy Kenny Instagram Facebook

We're back with 12v industry icon, John Schwartz. If you missed the story about how he rose through the ranks, check out the previous episode. Today, John is sharing his secrets for staying on top through all of the ups and downs that business can throw at you. One such hurdle was the Covid shutdowns that rocked so many businesses. When the pandemic was still isolated to China, John had the good foresight to order one of the last containers of product before everything shut down everywhere. Because of this, John was one of the only manufacturers that had a full warehouse, and he gained a lot of new customers. Beyond that, John found himself hand-making face shields. While most of them he gave away, it still got John's name out there and cemented his reputation as a businessman with a heart. Your reputation can carry a lot of weight, and John strives to have one of someone that cares about his employees and his community. After 24 years with Perfectionist, John estimates they've done over $45million in lifetime revenue. With all of his own needs met, John's goal now is to make sure his employees are set up well also. He's a firm believer that you never want to sit at the table by yourself, because it's a lot more fun when all your friends are there with you. It's the same reason John will correct anyone that says they're self-made, because no one makes it to the top by themselves. It always takes a team in some form or another. That same gratitude should extend to your customers as well. If someone takes the time to leave you a good review, reach out and thank them. If you have passion, and continue to invest in and educate yourself, you'll reap the rewards. For John's first few years in business, every week he would ask himself what he struggled with that week, and then he would buy a book on it. Hundreds of books later, John's investment in himself paid off big. He prides himself on knowing how to do every job in the shop, down to currently learning how to use the tire change machine. Too often owner's will sit up on their high horse feeling like the big man. But, John says you never want to be the biggest person in your circle, you want to be the smallest. Otherwise, who do you have to challenge you and keep you growing? If you have to constantly remind people that you're the boss, then chances are you're not a very good one. Your leadership should speak for itself. What You'll Learn: How, through innovation, John's business survived the pandemic. How many hours you have to put in to be considered a master of your craft. How many different hats a 12v installer has to be able to wear. And much more! Favorite Quote: “If you want success, you have to give to get.” -John Schwartz How to Get Connected: Perfectionist Auto Sound Instagram-Perfectionist Sound Shield Instagram-Sound Shield

With 33 years in the car audio and security industry, John Schwartz is an icon in the 12v world. His love for the industry started at 14 years old when he was working next door to a car audio shop. He can still remember the day a guy pulled up in his CRX and turned on the bass. With every window in the place shaking, John was intrigued. He immediately went into the shop and begged for a job. He started off just sweeping floors and cleaning bathrooms, but soon got to help with installs and learned the trade. At 16, John's family moved to Alaska, and John became the stereo guy at school. People started calling John the ‘Sound Doctor' and so he decided to get his first business license under that name. At 18, John got hired at Safe & Sound, but continued to do installs on the side. Eventually he went full time and rose through the ranks. With tons of other shops hitting John up to run theirs, John's boss wouldn't let him quit until he considered it a worthy job. That finally happened when the owner of CompuStar Auto Security asked for John's help in beating out Viper. As head tech, John was helping to develop new products. However, his boss also owned Perfectionist Audio, and wanted John's help to figure out why the business wasn't succeeding. John was sent to Perfectionist to be a spy but eventually fired the whole team and started over as the shop manager. When CompuStar moved to Seattle, John was asked to come along, but when he heard that would be the end of Perfectionist, he asked to stay. John's goals with the company included winning retailer of the year and buying the business from his boss, all before his 35th birthday. The first few years were rough, but in 2006 he built a new building and started pushing hard for that million dollar goal. John brought the company through the economic collapse of 2009, and by 2010 was up for retailer of the year. A few hours before the awards, John's boss told him he was thinking of selling the business. Thirty minutes later, the two had worked out a deal for John to be the buyer. Later that evening, Perfectionist would win retailer of the year. Both of John's goals were realized three weeks before his 35th birthday. Continuing to also work for CompuStar, John pitched the Australian market in 2015. CompuStar was so busy though, they told John he could be in charge of the Australian market. Next thing John knew, he had picked up 100 stores and was expanding into New Zealand and S. Africa. At the same time, John was developing a new sound deadening product, SoundSkins. Now, as an international distributor, retailer, manufacturer, and wholesaler, John was on top of the world. The cherry on top was winning retailer of the year for the second time. To celebrate, John's partner bought him the first 100 tubes of SoundSkins. John decided to send one to each big installer to get their name out there. John's plan was working, but his business partner got impatient and things started to get shady. This caused John to walk away from SoundSkins. A couple years down the road though, John would start another sound deadening manufacturing company on his own, called SoundShield. What You'll Learn: How Perfectionist Audio broke their first million. What the blue ocean theory is. Why John walked away from SoundSkins. What the value equation is and how it works. Favorite Quote: “A lot of times as business people, we forget that moment that got us into the industry.” -John Schwartz How to Get Connected: Perfectionist Auto Sound Facebook

There are a couple of key components that make up a strong business. James Smith realized what those components were a few years ago. When his business partner left, James found himself running around like a chicken with his head cut off, trying to do it all. That's when he turned to business coaching and learned the importance of a strong foundation. Policies and procedures, and core values, are what every business should be built around. When you build your team around people that share your same core values and can follow your policies and procedures, you have a team you can trust. Oftentimes when an employee is not lining up with our values, we get pissed off, and passively aggressively take it out on them. It's imperative that you check in with your employees regularly and remain brutally honest with them. Most employees don't want to let you down, they just need to know what is required to be successful. Policies and procedures, and core values all help an employee to know what is expected of them. Since implementing these things James has seen great results. So much so that when he was asked to contribute to the book, The Greatest Lessons I've Learned From Being an Entrepreneur, he wrote about the importance of foundation and those very pillars. He hopes to expand on that and reach more people by starting a podcast in the fall. What You'll Learn: How to build a team you can trust. Why policies and procedures are so important. What makes a strong foundation. And much more! Favorite Quote: “You can train anyone to do the work, but you can't train core values.” -James Smith How to Get Connected: James' Personal Page

In addition to building his brand, Oliver has kept his day job as creative director at Una Vida Tequila. The company is known for its 100% pure blue weber agave tequila. With the high price of agave right now, Oliver recommends trying their El Trago before turning to a low quality mixto tequila. Made from 100% agave espadin, it's cheaper to grow and naturally sweeter. These are just a few of the things Oliver likes to educate people about when it comes to tequila. He appreciates the education side of Una Vida and how they take the time to train staff on not just their product, but tequila in general. It's something he's brought with him to Vita Nova Cigars. Education isn't the only thing that sets Vita Nova apart though. Most cigar companies pick from a selection of blends that are available, whereas Oliver is directly involved in creating the blends for his cigars. Quality products and education is part of the full package that Oliver delivers on a consistent basis. It's this business model that will ensure lasting success for Vita Nova Cigars. What You'll Learn: What makes a true tequila. The 3 ways to cook agave for tequila. Top lessons Oliver has learned from starting his own business. What the profit first method is. Favorite Quote: “If you have a company and you're not providing value, to me it doesn't make sense.” -Oliver Mueller How to Get Connected: Instagram Facebook

Sponsor of Business, Cars, and Cigars, Vita Nova Cigars, just launched October 13th, 2022 with a record-breaking night. Owner, Oliver Mueller, has been smoking cigars since 18 and has a real taste for quality. He worked the retail side of cigars for a long time and learned a lot, including how different shapes smoke differently. He had a real interest and researched as much as he could. Eventually he decided that a trip to Nicaragua was needed to really learn what makes a good quality cigar. Wanting to tell stories through his cigars, Oliver chose the 12 apostles as his first line. So far, Peter, James, and John have been released. Oliver describes Peter and John as a Maduro, and James as a Habano, with all three being stronger on the nicotine side. For cigar smokers that like something a little lighter, Oliver says the next 3 to be released will be Connecticut's. Since launching his company, Oliver has a new appreciation for all that it takes to run a business. His biggest pet peeve is seeing ads for side gigs that promise you'll get rich quick. Vita Nova Cigars was years in the making, and Oliver says he's only been successful because he put in the time and effort. Just a couple of months after his launch, Oliver is already looking for ways to improve. He believes in compounding progress through consistency. With so much more to share about his entrepreneurial journey, tune in to the next episode to hear more of Oliver's story in part two. What You'll Learn: How different cigar blends are created. Why Oliver doesn't like being labeled as a local cigar maker. Why Oliver chose the 12 apostles as his first cigar line. And much more! Favorite Quote: “We don't have the 15, 20, 40 years of experience they do, but we're right there with quality.” - Oliver Mueller How to Get Connected: Instagram Facebook

Growing up, Heidi Fahrenbach's parents were race car drivers, so she's always been around the automotive industry. From a young age, Shannon fell in love with the adrenaline, the sounds, the smells, all of it. As she grew up, people noticed her beauty and encouraged her to get into modeling. She decided to pursue it, but only if she could specialize in the automotive industry. She says it did take a little bit of work to break into the male dominated industry, and it all started with gaining respect through building relationships. Once people realized she wasn't just another pretty face, but also knew her stuff, Heidi was in. She now is a spokesmodel for various automotive products and events, but says her favorite to work for would have to be Lamborghini. Heidi says it's truly a blessing to love what you do. She occasionally branches out of the automotive space, as she's done recently with Celsius energy drinks. No matter who her employer is, Heidi has a ‘this is who I am, take it or leave it' mentality. She's not one to follow trends that go against her values, no matter how much money she's being offered. Heidi believes this has contributed to her success because employers know their company's reputation is safe in her hands. What You'll Learn: What Heidi's favorite racetrack of all time is. How Heidi broke into the male dominated automotive industry. Why it's important to always stay true to yourself. And much more! Favorite Quote: “It's not a job if you love what you do, what you're around, and who you're with.” -Heidi Fahrenbach How to Get Connected: Heidi Fahrenbach Modeling Twitter Facebook TikTok

Brandon is back in the saddle again with an awesome guest, Brian Schmitt from Mobile Solutions. Brian talks about how he started in the mobile audio industry right out of high school. He worked for a couple of manufacturers, and then decided to start his own company. He has built this around being efficient and creating tools that help speed up the process. Also, they provide training to develop systems and processes to help the overall business run more smoothly. Brian talks about how great it is to have a community that supports what they're doing. They build products that are shipped all around the globe. Brian gets to enjoy working with all the woodworkers and fabricators that huge fans of what they are doing. This is definitely an area where they are a tribe of enthusiastic people. Get everyone on the same page and under one leader is a must to get anything done well. What You'll Learn: How to efficiently The key to team work How to throw a cool party And much more! Favorite Quote: “The best way to work together is to have a crew chief with the team behind that one person.” How to Get Connected: https://www.mobilesolutions-usa.com/home https://www.instagram.com/mobilesolutionsfabrication/ https://www.facebook.com/mobilesolutions.usa https://www.youtube.com/c/Mobilesolutionsusafab

It's no surprise that Brandon and Doug Dobson met at a knowledge fest, as they both know a lot about the industry. Doug describes his journey as a natural progression that started at Elettromedia doing tech support, service, and sales. When he learned all he could there, Doug broke off on his own and started MSC America. It was through this endeavor that Doug helped to bring the Helix line to light in the US. He's since graduated to product development, working with Brazil-based Tury, an OEM supplier. Tury has been around for 33 years but just recently made its US debut. Doug describes them as serious about what they do. Having toured a lot of production facilities, Doug has never seen the level of detail he has seen at Tury. He enjoys utilizing cutting edge technology to help develop the next generation of automotive technology. Doug sees many trade shows in his future, where he'll both continue to introduce and discover what's next. What You'll Learn: How an app can control the output of your gas pedal. Why CAD and 3D printing are becoming the norm. What Doug's favorite build has been. And much more! Favorite Quote: “One of the best things about our industry is building those relationships.” -Doug Dobson How to Get Connected: Tury Facebook

The very first episode of Business, Cars, and Cigars had Tomas Keenan as the guest. Now, nearly a year later, Tomas is back to talk about growth. Recently, Nate stepped away from his job as COO of a coaching academy when he and the owner weren't seeing eye to eye. Because of his growth, Nate was able to walk away with gratitude instead of anger. When that door closed, the door of being his own boss opened. Luckily, Nate had set up his own business years earlier, but just never really stepped into it. He was able to hit the ground running, and he did, with people chomping at the bit to work with him. Nate credits imperfect action and intentionality with getting him to where he is today. He maintains the life he loves by operating with integrity both inside his business and his personal life. If you need help developing your core values and leveling up your business, Tomas is your man, and he's now a free agent. What You'll Learn: Why it's important to practice gratitude. How to get clear on your goals. Why imperfect action is better than no action. And much more! Favorite Quote: “Setbacks are part of being an entrepreneur and a human being.” -Thomas Keenan How to Get Connected: TomasKeenan.com Step It Up Academy

Born and raised in St. Louis, MO, Adam McChesney believes that entrepreneurs aren't born, they're brewed. As the host of the podcast Entrebrewer, Adam dissects the journeys of top-performing entrepreneurs around the world. His own journey started in medical device sales, where he quickly rose through the ranks and found himself going from $75k/year to $200k/year overnight. In true entrepreneurial spirit, Adam began to look at what's next. He found that the next available promotion would be a small raise with a lot more work, travel, and responsibility. Realizing becoming a full time entrepreneur would mean the sky's the limit, Adam began taking digital marketing courses and building out projects on the side. In 2020, Adam took the plunge and hit the ground running. He ended up partnering with Hype Digital, which has 200 full time specialists across the US. Using their resources, Adam ended up building out a successful auto glass company. He found that personally utilizing the tools the company offered helped him to better sell them to others. Adam can do everything from building websites and getting them ranked, to creating successful paid ads. Obviously a website is the first step, but Adam says many people then turn to paid ads, when getting your page ranked is going to give you the best ROI. What You'll Learn: Why a lot of business owners hate doing digital marketing. What search engine optimization entails. The biggest digital marketing mistake business owners are making. How a mastermind group can help fast track your entrepreneurial journey. Favorite Quote: “We like to try to throw any sort of gray area out the window when it comes to digital marketing.” -Adam McChesney How to Get Connected: AdamMcChesney.com Instagram

Steve Sulze grew up as the fat, bullied kid. By his junior year of high school, he had had enough and began lifting weights. After developing a great physique and building up his muscles, Steve assumed he could handle himself in a fight. His first bar fight proved that assumption wrong. So, Steve started researching martial arts, tried a few out, and settled on Krav Maga. When the gym Steve was training at closed, he decided to open his own, Xtreme Krav Maga. Having been in operation for 16 years now, Steve has also added tactical defense to his teachings with Xtreme Tactical Defense. He loves to equip people with the confidence that they can handle themselves no matter what type of situation they find themselves in. He doesn't just stop at how to defend yourself, but also teaches situational awareness, pre-fight cues, and more. With the state of society today, Steve believes everyone should invest in self defense. What You'll Learn: What it means to have situational awareness. How you're making yourself an easy target. How Steve's gym business survived, Covid. And much more! Favorite Quote: “I own my own business because I don't like being told what to do.” -Steve Sulze How to Get Connected: Xtreme Krav Maga Xtreme Tactical Defense

Today we're talking to the 2022 Mobile Electronics Installer of the Year, Marty Adamschek. He's found the awards process to be fantastic, as it's given him the opportunity to network and meet other people in the industry. Everyone involved has been extremely supportive of one another and pushed each other to do their best. You can watch the moment Marty is announced Installer of the Year here. Marty's journey to this achievement started when he was very young. He got a love of music from his mom, and a love of building from his dad, who worked as a cabinet builder. He worked at all kinds of shops from small, in and out jobs, to expensive, custom builds. He even took a brief hiatus and changed careers when he experienced burnout with the industry. He ultimately found his way back to his first love of car audio, and he knows now it's where he's meant to be. What You'll Learn: How to recognize burnout. How the industry has changed over the years. Why attention to detail makes all the difference. And much more! Favorite Quote: “I like playing, I like building stuff, I like having fun.” -Marty Adamschek How to Get Connected: Facebook Instagram YouTube

Over 30 years ago, Mike Rundel started his career as an installer and quickly moved up the ranks to running the whole shop. At the same time, Mike ran a DJ business. He'd spend long days at the shop and then all night at the club. When he got married, he decided it was time to make some changes. He moved into being a product rep and focused his DJ business on weddings and events. Car audio and being a DJ were Mike's two favorite hobbies, and he was successfully making a career out of them. He loves that he's not stuck in a 9-5 office, instead traveling all over and interacting with great people. For the past 8 years, Mike has been a rep for Sony, and he really enjoys the company's culture. Through his years of experience, he's really honed in on selling himself and building great relationships. What You'll Learn: How the 12v industry is adapting and growing. How to sell yourself to the client. Why you should use top down selling. And much more! Favorite Quote: “Not many people can say their hobbies are what their jobs are, and it's fulfilling.” -Mike Rundel How to Get Connected: Sound Bound DJ Services Facebook

Cousins are often your first friends, and that rings true for Brandon's cousin, Matt Runge. Growing up together, Brandon watched Matt get to where he is today, owner of On Track Construction in Iowa. Matt found himself in Iowa as he pursued a college education at Iowa State University. He ended up feeling at home there and decided he would stick around and build his career there. In 2017, Matt decided it was time to step out on his own, so he took out some loans for big equipment and put together a crew. Now, just 5 years later, Matt oversees 6 crews and is looking at $15million in revenue this year. In addition to being able to run the big machines, Matt made sure he knew everything from payroll to bidding. His first big project he landed was a $2million job that took a year and a half. After that, things started moving very quickly. With the company growing rapidly, Matt utilized social media for recruiting employees. Matt recognizes that his company is only as good as the people he employs, and so he puts a lot of focus on team building. Part of what makes Matt such a good boss is that he admits he doesn't know everything, and he'll never be too good to clean the toilets. What You'll Learn: What the hardest part of starting a construction business was. Why team building is so important. What makes a good boss. And much more! Favorite Quote: “Some people want to be a one-man team, and unfortunately in my world that just doesn't work.” -Matt Runge How to Get Connected: On Track Construction Facebook

Bryan Bercik knows a thing or two about trial and error, and learning as you go. Not knowing the first thing about real estate, Bryan got into the industry in 2012 as a house flipper. When he bought his first investment, he realized he was in way over his head. He ended up way over budget, missed his timeline by a mile, and made no money. He felt like he had learned a lot though and dove into his second deal, where he made about $90k. The success went straight to his head. Moving his flips from the suburbs to the city, Bryan quickly found it was a very different ballgame, and it brought him close to bankruptcy. He didn't give up, however, and continued to learn. In 2017, he took a sales job with a large flipping company, where he was able to watch and learn as the business scaled. In the end, Bryan didn't agree with the integrity of the flipping business as it was buy low, put in low, and sell high. He decided it was time to branch out on his own and got into custom home building. He took all he had learned and built up Hemlock Homes through consistency and integrity. What You'll Learn: How to build a brand. Why consistency and integrity are so important. What the biggest challenge in construction is. How Hemlock Homes survived Covid. Favorite Quote: “Real estate is very ego driven.” -Bryan Bercik How to Get Connected: Instagram TikTok Hemlock Homes