The ManageMental Podcast with Blasko and Mike Mowery

Hypebot article "5 Out-Of-The-Box Promotion Ideas For Your Next Album" by Cait McMahon of The Symphonic Blog. ---- Want more insight? Check out Outerloop Coaching and kick-start your Music Career: outerloopcoaching.com Design and launch your band's website in minutes. Use code MENTAL for 15% off your first year of website hosting at Bandzoogle.com. Rockabilia is your One Stop Shop for all band merch with the largest selection of officially licensed music merchandise in the world! Use PCJABBERJAW for 10% off www.rockabilia.com Email any questions or comments for the podcast to askblasko@gmail.com Join the ManageMental Group on Facebook here! Follow Blasko on Twitter/IG: @blasko1313 Follow Mike Mowery on Twitter/IG: @mikeoloop Check out Blasko's Spotify Playlist here volumeforever.com ManageMental is part of the Jabberjaw Media Podcast Network. www.jabberjawmedia.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Hypebot article "Avoid Dead Ends: 6 Tips For Touring Successfully As An Independent Musician" by Rich Nardo for TuneCore. ---- Want more insight? Check out Outerloop Coaching and kick-start your Music Career: outerloopcoaching.com Design and launch your band's website in minutes. Use code MENTAL for 15% off your first year of website hosting at Bandzoogle.com. Rockabilia is your One Stop Shop for all band merch with the largest selection of officially licensed music merchandise in the world! Use PCJABBERJAW for 10% off www.rockabilia.com Email any questions or comments for the podcast to askblasko@gmail.com Join the ManageMental Group on Facebook here! Follow Blasko on Twitter/IG: @blasko1313 Follow Mike Mowery on Twitter/IG: @mikeoloop Check out Blasko's Spotify Playlist here volumeforever.com ManageMental is part of the Jabberjaw Media Podcast Network. www.jabberjawmedia.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Hypebot article "Why No One Is Noticing Your Music" by Craig Kelley of DIY Musician. ---- Want more insight? Check out Outerloop Coaching and kick-start your Music Career: outerloopcoaching.com Design and launch your band's website in minutes. Use code MENTAL for 15% off your first year of website hosting at Bandzoogle.com. Rockabilia is your One Stop Shop for all band merch with the largest selection of officially licensed music merchandise in the world! Use PCJABBERJAW for 10% off www.rockabilia.com Email any questions or comments for the podcast to askblasko@gmail.com Join the ManageMental Group on Facebook here! Follow Blasko on Twitter/IG: @blasko1313 Follow Mike Mowery on Twitter/IG: @mikeoloop Check out Blasko's Spotify Playlist here volumeforever.com ManageMental is part of the Jabberjaw Media Podcast Network. www.jabberjawmedia.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Hypebot article "How The 'Spotify Sound' Is Changing Music" by James Shotwell of Haulix. ---- Want more insight? Check out Outerloop Coaching and kick-start your Music Career: outerloopcoaching.com Design and launch your band's website in minutes. Use code MENTAL for 15% off your first year of website hosting at Bandzoogle.com. Rockabilia is your One Stop Shop for all band merch with the largest selection of officially licensed music merchandise in the world! Use PCJABBERJAW for 10% off www.rockabilia.com Email any questions or comments for the podcast to askblasko@gmail.com Join the ManageMental Group on Facebook here! Follow Blasko on Twitter/IG: @blasko1313 Follow Mike Mowery on Twitter/IG: @mikeoloop Check out Blasko's Spotify Playlist here volumeforever.com ManageMental is part of the Jabberjaw Media Podcast Network. www.jabberjawmedia.com Learn more about your ad choices. Visit megaphone.fm/adchoices

This week Blasko & Mike discuss the Hypebot article "Building Community Inside Your Fan Base" by Angela Mastrogiacomo of The TuneCore Blog. How to Release Your Music on Social Media: found.ee/socialmedia ---- Want more insight? Check out Outerloop Coaching and kick-start your Music Career: outerloopcoaching.com Design and launch your band's website in minutes. Use code MENTAL for 15% off your first year of website hosting at Bandzoogle.com. Rockabilia is your One Stop Shop for all band merch with the largest selection of officially licensed music merchandise in the world! Use PCJABBERJAW for 10% off www.rockabilia.com Email any questions or comments for the podcast to askblasko@gmail.com Join the ManageMental Group on Facebook here! Follow Blasko on Twitter/IG: @blasko1313 Follow Mike Mowery on Twitter/IG: @mikeoloop Check out Blasko's Spotify Playlist here volumeforever.com ManageMental is part of the Jabberjaw Media Podcast Network. www.jabberjawmedia.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Hypebot article "5 Areas Where Musicians Can Gain More By Doing Less" by Chris Robley of CD Baby and the DIY Musician Blog. How to Write a Song That is Marketable: found.ee/marketable ---- Want more insight? Check out Outerloop Coaching and kick-start your Music Career: outerloopcoaching.com Design and launch your band's website in minutes. Use code MENTAL for 15% off your first year of website hosting at Bandzoogle.com. Rockabilia is your One Stop Shop for all band merch with the largest selection of officially licensed music merchandise in the world! Use PCJABBERJAW for 10% off www.rockabilia.com Email any questions or comments for the podcast to askblasko@gmail.com Join the ManageMental Group on Facebook here! Follow Blasko on Twitter/IG: @blasko1313 Follow Mike Mowery on Twitter/IG: @mikeoloop Check out Blasko's Spotify Playlist here volumeforever.com ManageMental is part of the Jabberjaw Media Podcast Network. www.jabberjawmedia.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Hypebot article "5 Things You Need To Have Ready Before You Tell Anyone About Your Music" by Chris Robley of CD Baby for the DIY Musician blog. Should You Sign to a Record Label? found.ee/sign ---- Want more insight? Check out Outerloop Coaching and kick-start your Music Career: outerloopcoaching.com Design and launch your band's website in minutes. Use code MENTAL for 15% off your first year of website hosting at Bandzoogle.com. Rockabilia is your One Stop Shop for all band merch with the largest selection of officially licensed music merchandise in the world! Use PCJABBERJAW for 10% off www.rockabilia.com Email any questions or comments for the podcast to askblasko@gmail.com Join the ManageMental Group on Facebook here! Follow Blasko on Twitter/IG: @blasko1313 Follow Mike Mowery on Twitter/IG: @mikeoloop Check out Blasko's Spotify Playlist here volumeforever.com ManageMental is part of the Jabberjaw Media Podcast Network. www.jabberjawmedia.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Hypebot article "Thriving After 15 Years: 6 Keys To Independent Music Success" by Yael Meyer of CD Baby's DIY Musician Blog. ---- Want more insight? Check out Outerloop Coaching and kick-start your Music Career: outerloopcoaching.com Design and launch your band's website in minutes. Use code MENTAL for 15% off your first year of website hosting at Bandzoogle.com. Rockabilia is your One Stop Shop for all band merch with the largest selection of officially licensed music merchandise in the world! Use PCJABBERJAW for 10% off www.rockabilia.com Email any questions or comments for the podcast to askblasko@gmail.com Join the ManageMental Group on Facebook here! Follow Blasko on Twitter/IG: @blasko1313 Follow Mike Mowery on Twitter/IG: @mikeoloop Check out Blasko's Spotify Playlist here volumeforever.com ManageMental is part of the Jabberjaw Media Podcast Network. www.jabberjawmedia.com Learn more about your ad choices. Visit megaphone.fm/adchoices

This week Blasko & Mike talk about fighting back against that inner voice that keeps you from your own success, with the Hypebot article "Top 3 Fallacies Holding Back Your Music Industry Career" by Jake Udell of Art of a Manager. ---- Want more insight? Check out Outerloop Coaching and kick-start your Music Career: outerloopcoaching.com Design and launch your band's website in minutes. Use code MENTAL for 15% off your first year of website hosting at Bandzoogle.com. Rockabilia is your One Stop Shop for all band merch with the largest selection of officially licensed music merchandise in the world! Use PCJABBERJAW for 10% off www.rockabilia.com Email any questions or comments for the podcast to askblasko@gmail.com Join the ManageMental Group on Facebook here! Follow Blasko on Twitter/IG: @blasko1313 Follow Mike Mowery on Twitter/IG: @mikeoloop Check out Blasko's Spotify Playlist here volumeforever.com ManageMental is part of the Jabberjaw Media Podcast Network. www.jabberjawmedia.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Hypebot article "3 Tips For Boosting Word-Of-Mouth About Your Music" by James Shotwell of Haulix. In a world filled with limitless opportunities for promotion, word-of-mouth remains the most powerful tool in music marketing. Great marketing is the key to success in music today. The problem is, everyone trying to make it in music right now knows that to be true. Everywhere you look, be it online or in the real world countless artists creating a seemingly endless stream of promotional material in hopes of gaining enough traction in their careers to move forward in one way or another. It's overwhelming, in a way, and often defeating in another. Don't lose hope yet. There is a secret to cutting through the noise that has worked for artists throughout history that will undoubtedly work for you as well. Marketing professionals and promotional consultants may not tell you this, but the most effective advertising in the world often costs nothing at all. It's call word-of-mouth, and there is a good chance you have it right now. As long as someone who loves your work is telling someone else about the stuff you create, word-of-mouth is working for you, and if you can get enough people to spread the word then anything is possible. • Identify your most engaged fans, and treat them well. • Keep your social media presence updated and engaging. • Make great stuff. ---- Want more insight? Check out Outerloop Coaching and kick-start your Music Career: outerloopcoaching.com Design and launch your band's website in minutes. Use code MENTAL for 15% off your first year of website hosting at Bandzoogle.com. Rockabilia is your One Stop Shop for all band merch with the largest selection of officially licensed music merchandise in the world! Use PCJABBERJAW for 10% off www.rockabilia.com Email any questions or comments for the podcast to askblasko@gmail.com Join the ManageMental Group on Facebook here! Follow Blasko on Twitter/IG: @blasko1313 Follow Mike Mowery on Twitter/IG: @mikeoloop Check out Blasko's Spotify Playlist here volumeforever.com ManageMental is part of the Jabberjaw Media Podcast Network. www.jabberjawmedia.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Hey man hope your doing well.  The ManageMental podcast has been such an awesome resource.  I'm happy to say I have been listening since the beginning. Thank you for continuing  to put out such great content.  Here is my question. Do you think it's better to  be seeing as “headlining band” going on last, or do you feel in this day and age it's better to host a show and pick the best time for your band to go on and build out a successful show around that? Any input you could share would be greatly appreciated.  Thanks  -Cat --- Hey Blasko, As a ManageMental podcast loyal listener, I don't think something like this has been covered in one of the +100 episodes. Could be wrong. Here goes either way: I play in a punk rock band. The band's been around since late 2016. Since then the band has garneded a modest online fanbase, released two EPs, a few videos and played some cool shows as well as sopporting a few international bands. For 2019 the band has completed the debut album. Video for first single is done. Second on the way. Photoshoot's done. Merch's done. PR has been hired. A lot of work, time and money has gone into it. The band's goals are to reach a broader audience and play bigger/better shows. We're in our 30s-40s married with kids, so not looking to tour the world or be the next Green Day. Should we look for a label to help us out the record in front of more people? (we figure it's no risk to them, as the band payed for the recording/marketing) or should we forget about that, self release and focus our efforts elsewhere? Looking forward to both you and mike's insights on this one. Cheers Javier --- So I have some questions for you: 1: How do you see the role of (music) education in this age, where information and connections are available? 2: How do you think universities can validate the enormous costs (both time and money)? Can they compete with podcasts and niche online platforms and communities? 3: What would be your top advices for young musicians, who are about to start their careers now/in the next 1-2 years?  Thank You! Adam Szklenar ---- Want more insight? Check out Outerloop Coaching and kick-start your Music Career: outerloopcoaching.com Design and launch your band's website in minutes. Use code MENTAL for 15% off your first year of website hosting at Bandzoogle.com. Rockabilia is your One Stop Shop for all band merch with the largest selection of officially licensed music merchandise in the world! Use PCJABBERJAW for 10% off www.rockabilia.com Email any questions or comments for the podcast to askblasko@gmail.com Join the ManageMental Group on Facebook here! Follow Blasko on Twitter/IG: @blasko1313 Follow Mike Mowery on Twitter/IG: @mikeoloop Check out Blasko's Spotify Playlist here volumeforever.com ManageMental is part of the Jabberjaw Media Podcast Network. www.jabberjawmedia.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Hypebot article "7 Ways To Promote Your Music And Grow Your Fanbase" by Becky Holton. The present-day music industry is making it harder for aspiring musicians to gain fame and recognition. It's not enough to just be talented or unique - you have to know how to advertise your skills and target the right audience. With the rise of social media and streaming services, the competition is tougher than ever and the stakes are sky high. So, how does one achieve recognition in a competitive market? It's not that hard; all you have to do is strategize and know your strengths. 1. Have a simple website. 2. Generate hype. 3. Contact playlist creators on streaming services. 4. Don't forget about YouTube. 5. Interact. Applying these tactics will not only expand your influence but also solidify your image. As your fanbase grows, each and every fan will know what to expect from you and know you are. Image is important in modern music, as much as finances and influencing. Don't let so many tools scare you - use them to your advantage and don't give up on your dreams. If you don't believe in yourself, who will? ---- Want more insight? Check out Outerloop Coaching and kick-start your Music Career: outerloopcoaching.com Design and launch your band's website in minutes. Use code MENTAL for 15% off your first year of website hosting at Bandzoogle.com. Rockabilia is your One Stop Shop for all band merch with the largest selection of officially licensed music merchandise in the world! Use PCJABBERJAW for 10% off www.rockabilia.com Email any questions or comments for the podcast to askblasko@gmail.com Join the ManageMental Group on Facebook here! Follow Blasko on Twitter/IG: @blasko1313 Follow Mike Mowery on Twitter/IG: @mikeoloop Check out Blasko's Spotify Playlist here volumeforever.com ManageMental is part of the Jabberjaw Media Podcast Network. www.jabberjawmedia.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Hypebot article "Growing Your Music Industry Network In 15 Minutes A Day" by Suzanne Paulinski of The TuneCore Blog. Let me guess – you're working on new music, but you keep hearing about the importance of having an engaged, growing fanbase and solid connections within in the industry in order to get ahead. But with a demanding day job and the time spent on that new music, your main thought is, “Who's got the time for all of that networking and socializing?” It's understandable. Relationships take time and when time is something you're constantly short on, how can any real connections be made? So you turn to the “get followers quick” schemes and pay for more followers/adds (and so on), with the hope of attracting industry connections alongside your growing numbers. The thing is, that doesn't work. It's not sustainable and it's not going to get you engagement and real relationships. No matter how digital this business gets, real connections are always going to be your career's best currency. So how can you make connections that count when you feel like Father Time is not working in your favor? Networking is a habit. Building that habit into your daily routine – for just 15 minutes a day – can really make a difference in your fanbase growth, as well as your industry relationships. It's all about batching tasks and staying focused on your ideal contacts. #StopTheSpam. Blasting each new follower with a DM that says “Thanks for following, check out my music” does NOT count as making connections. Doing so, while maybe it gained you a few views, did NOT help with your career. These cheap, shallow gestures will not get you far in the long run. Try picking a new follower and striking up a conversation. Ask what it is they do. Check out their work, comment on it. Then, once you've established a connection, asking them to take time out of their day to listen to your music will not seem like an annoyance, but rather a genuine request. If you put true passion behind what you're doing people will notice. If you put true energy into caring about them and what they have going on, they will reciprocate. And it only takes a few minutes a day. ---- Cover Art Ideas You Need to Consider: found.ee/coverart Want more insight? Check out Outerloop Coaching and kick-start your Music Career: outerloopcoaching.com Design and launch your band's website in minutes. Use code MENTAL for 15% off your first year of website hosting at Bandzoogle.com. Rockabilia is your One Stop Shop for all band merch with the largest selection of officially licensed music merchandise in the world! Use PCJABBERJAW for 10% off www.rockabilia.com Email any questions or comments for the podcast to askblasko@gmail.com Join the ManageMental Group on Facebook here! Follow Blasko on Twitter/IG: @blasko1313 Follow Mike Mowery on Twitter/IG: @mikeoloop Check out Blasko's Spotify Playlist here volumeforever.com ManageMental is part of the Jabberjaw Media Podcast Network. www.jabberjawmedia.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Hypebot article "5 Music Industry Predictions 2019: Fan Clubs, Apple Music, Chart Decline and More" by Haulix Daily. Fan clubs are back and more beneficial than ever. There's also a problem with exposure on social media. An artist can have 10,000 fans on either platform, but the number of people who see their updates is far less. The only way to guarantee reach is through paid promotions, and many in the industry are struggling to see the point of giving money to third-party services to reach their fans. Competition for booking grows as tribute bands gain popularity.  The legends of modern music have begun to leave the spotlight. Some have died, but others are choosing to retire. Apple Music almost catches up to Spotify. Spotify is the reigning champ of music streaming. For the last decade, no other premium streaming platform has been able to compete with the popularity of Spotify, but that could change in 2019? Streaming services become news outlets. Think about consumption for a moment. Virtually everyone is accessing music through streaming services. Charts matter less and less. Billboard charts have been considered the best way to gauge the interests of the public for the last half-century. ---- Should You Record an Album or EP? found.ee/album Want more insight? Check out Outerloop Coaching and kick-start your Music Career: outerloopcoaching.com Design and launch your band's website in minutes. Use code MENTAL for 15% off your first year of website hosting at Bandzoogle.com. Rockabilia is your One Stop Shop for all band merch with the largest selection of officially licensed music merchandise in the world! Use PCJABBERJAW for 10% off www.rockabilia.com Email any questions or comments for the podcast to askblasko@gmail.com Join the ManageMental Group on Facebook here! Follow Blasko on Twitter/IG: @blasko1313 Follow Mike Mowery on Twitter/IG: @mikeoloop Check out Blasko's Spotify Playlist here volumeforever.com ManageMental is part of the Jabberjaw Media Podcast Network. www.jabberjawmedia.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Hypebot article "19 Marketing Predictions From Music Industry Experts" by Ariel Hyatt of Cyber PR. Janelle Rogers - Green Light Go Publicity: Blend Old School With New. The key to success in 2019 is blending old school with new school. Cherie Hu – Freelance Journalist: Get With The Power of Music Subscriptions. In this scenario, the artist owns a direct line of communication with fans, keeps the lion's share of revenue and can more effectively segment and service these fans than what is currently possible in a mass-market streaming environment. Cheryl B. Engelhardt – In The Key Of Success: Do The Thing. Stop buzzing, and set it up right. You will be relieved when you do. Meghann Wright - Symphonic Distribution: Evolve To Thrive. That means going to shows, going to events, and putting yourself out there. If you want to make it in the jungle, be a beast! Melissa Nastasi - City Bird Publicity: Be Patient. Don't get discouraged if publications and playlists do not pick up your music and story immediately, as sometimes they have an inbox full of new music to digest on the daily. ---- Pre-Order Release It Right: The Silver Scream Edition HERE. found.ee/ink-rir Want more insight? Check out Outerloop Coaching and kick-start your Music Career: outerloopcoaching.com Design and launch your band's website in minutes. Use code MENTAL for 15% off your first year of website hosting at Bandzoogle.com. Rockabilia is your One Stop Shop for all band merch with the largest selection of officially licensed music merchandise in the world! Use PCJABBERJAW for 10% off www.rockabilia.com Email any questions or comments for the podcast to askblasko@gmail.com Join the ManageMental Group on Facebook here! Follow Blasko on Twitter/IG: @blasko1313 Follow Mike Mowery on Twitter/IG: @mikeoloop Check out Blasko's Spotify Playlist here volumeforever.com ManageMental is part of the Jabberjaw Media Podcast Network. www.jabberjawmedia.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Hypebot article "19 Marketing Predictions From Music Industry Experts" by Ariel Hyatt of Cyber PR. Chris Robley –  DIY Musician Podcast: Pay For Social Media Ads & Boosts Without Bitterness. 2019 will be the year your AVERAGE independent musician starts budgeting for online advertising without feeling nauseous or bitter AF. Ryan Kairilla – Break The Business: Embrace Live Streaming. Embrace live streaming! Platforms like Twitch and Facebook Live are becoming very important platforms for musicians. Melissa Garcia - Collective Entertainment: Get Creative On Socials. Don't be afraid to get creative with how you connect with your fans. Rick Barker – Rick Barker Music: Meet Your Fans Where They Want to Meet You. One of the biggest mistakes I see artists make is that they make it hard for fans to find them. Marcio Novelli – Bridge The Atlantic: Don't quit your day job. Don't quit your day job… But don't give up on your dreams either. The old adage that it takes money to make money is almost always true, even in the music business. ---- Check out Finn McKenty's Punk Rock MBA Website and YouTube Channel. ---- What's the Difference Between the Producer, Engineer, and Mixer? https://found.ee/producer Want more insight? Check out Outerloop Coaching and kick-start your Music Career: outerloopcoaching.com Design and launch your band's website in minutes. Use code MENTAL for 15% off your first year of website hosting at Bandzoogle.com. Rockabilia is your One Stop Shop for all band merch with the largest selection of officially licensed music merchandise in the world! Use PCJABBERJAW for 10% off www.rockabilia.com Email any questions or comments for the podcast to askblasko@gmail.com Join the ManageMental Group on Facebook here! Follow Blasko on Twitter/IG: @blasko1313 Follow Mike Mowery on Twitter/IG: @mikeoloop Check out Blasko's Spotify Playlist here volumeforever.com ManageMental is part of the Jabberjaw Media Podcast Network. www.jabberjawmedia.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Hypebot article "19 Marketing Predictions From Music Industry Experts" by Ariel Hyatt of Cyber PR. Have A Plan With Your Goals Included. If you don't have a written plan and a long-term strategy, it will be very hard to get where you want to go. I see way too many artists wasting their hard earned money on publicists, Spotify Playlisting companies and radio promotion before they are really ready. Don't Blow Your Budget on Recording Only. The biggest mistake I see indie artists make is to spend all of their money on recording, leaving nothing for marketing.   Clearly Communicate Your Story. My biggest piece of marketing advice for 2019 is to know how to communicate your story.   Put Your Fans First. As we move forward in this new era of the music industry, it's become more and more apparent that the only gatekeepers in the industry are the fans.   Build An Industry Email List. Retain email addresses of journos, bloggers, and playlist/tastemakers so you can contact them in the future about your work. ---- How to Save Money in the Recording Studio: https://found.ee/studio Want more insight? Check out Outerloop Coaching and kick-start your Music Career: outerloopcoaching.com Design and launch your band's website in minutes. Use code MENTAL for 15% off your first year of website hosting at Bandzoogle.com. Rockabilia is your One Stop Shop for all band merch with the largest selection of officially licensed music merchandise in the world! Use PCJABBERJAW for 10% off www.rockabilia.com Email any questions or comments for the podcast to askblasko@gmail.com Join the ManageMental Group on Facebook here! Follow Blasko on Twitter/IG: @blasko1313 Follow Mike Mowery on Twitter/IG: @mikeoloop Check out Blasko's Spotify Playlist here volumeforever.com ManageMental is part of the Jabberjaw Media Podcast Network. www.jabberjawmedia.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Hypebot article "10 Basic Concepts For Success In Today's Music Business" by Bobby Owsinski of Music 3.0. Much has changed in the music industry over the last few years that affect an artist's ability to be successful. Some of it is brand new and a result of the technology we use, while some of it is good common sense that's been used over and over over many decades of the business. 1. Major labels want radio hits. They want an easy sell, so unless you create music that can get on radio immediately, a major label won't be interested. This is what they do and they do it well, so if that's your goal, you must give them what they want. 2. You must create on a regular basis. Fans have a very short attention span and need to be fed with new material constantly in order to stay at the forefront of their minds. What should you create? Anything and everything, from new original tunes to cover tunes, to electric versions to acoustic versions, to remixes to outtakes, to behind the scenes videos to lyric videos, and more. You may create it all at once, but release it on a consistent basis so you always have some fresh content available. 3. YouTube and Facebook are the new radio. Nurture your following there and release on a consistent basis. It's where the people you want to reach are discovering new music, at least for now. 4. Growing your audience organically is best. Don't expect your friends and family to spread the word, as they don't count. If you can't find an audience on your own merits, there's something wrong with your music or your presentation. Find the problem, fix it, and try it again. The trick is finding that audience. 5. First and foremost, it all starts with the song. If you can't write a great song that appeals to even a small audience, none of the other things matter much. ---- Songwriting Collaborator – Do You Need One? https://found.ee/collaborator Want more insight? Check out Outerloop Coaching and kick-start your Music Career: outerloopcoaching.com Design and launch your band's website in minutes. Use code MENTAL for 15% off your first year of website hosting at Bandzoogle.com. Rockabilia is your One Stop Shop for all band merch with the largest selection of officially licensed music merchandise in the world! Use PCJABBERJAW for 10% off www.rockabilia.com Email any questions or comments for the podcast to askblasko@gmail.com Join the ManageMental Group on Facebook here! Follow Blasko on Twitter/IG: @blasko1313 Follow Mike Mowery on Twitter/IG: @mikeoloop Check out Blasko's Spotify Playlist here volumeforever.com ManageMental is part of the Jabberjaw Media Podcast Network. www.jabberjawmedia.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Hypebot article "10 Basic Concepts For Success In Today's Music Business" by Bobby Owsinski of Music 3.0. Much has changed in the music industry over the last few years that affect an artist's ability to be successful. Some of it is brand new and a result of the technology we use, while some of it is good common sense that's been used over and over over many decades of the business. 1. It's all about scale. You can't think about numbers the same way as in the old days when sales ruled. A hit that sells only 50,000 combined units (album and single) may have 500 million YouTube views or Spotify streams or more. Once upon a time, a sales number like that would've been deemed a failure, today, it's a success. Views don't equal sales, and vice-versa. 2. The scale is not the same. In the past, 1 million of anything was considered a large number and meant you were a success. Today anything with that number hardly gets a mention, as it takes at least 10 million streams or views to get a label or manager's attention. 50 million is only a minor hit, while a major hit is in the hundreds of millions. 3. There will be fewer digital distributors in the future. It's an expensive business to get into and maintain, so in the near future there will be a shakeout that will leave far fewer digital competitors. Don't be shocked when you wake up one day to find a few gone. 4. It's all about what you can do for other people. Promoters, agents, and club owners are dying to book you if they know you'll make them money. Record labels are dying to sign you if you have have an audience they can sell to. Managers will want to sign you if you have a line around the block waiting to see you. If you can't do any of the above, your chances of success decrease substantially. 5. Money often comes late. It may not seem like it, but success is slow. You grow your audience one fan at a time. The longer it takes, the more likely you'll have a long career. An overnight sensation usually means you'll also be forgotten overnight. This is one thing that hasn't changed much through the years. ----   Three Ways to Determine Songwriting Credits: https://found.ee/credits Want more insight? Check out Outerloop Coaching and kick-start your Music Career: outerloopcoaching.com Design and launch your band's website in minutes. Use code MENTAL for 15% off your first year of website hosting at Bandzoogle.com. Rockabilia is your One Stop Shop for all band merch with the largest selection of officially licensed music merchandise in the world! Use PCJABBERJAW for 10% off www.rockabilia.com Email any questions or comments for the podcast to askblasko@gmail.com Join the ManageMental Group on Facebook here! Follow Blasko on Twitter/IG: @blasko1313 Follow Mike Mowery on Twitter/IG: @mikeoloop Check out Blasko's Spotify Playlist here volumeforever.com ManageMental is part of the Jabberjaw Media Podcast Network. www.jabberjawmedia.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Hypebot article "10 Music Industry Predictions For 2019" by Bobby Owsinski of Music 3.0. Predictions can be a tricky thing, but if we look at the trends in the music business over the last year we can see where things might be going. Here are 5 more predictions for how the industry will fare in 2019. 1. Streaming Services Remain Unprofitable. Almost all dedicated streaming services are very good at what they do except for one thing – making money. Choked by the weight of label licensing deals, these platforms struggle to find a way to become profitable, leading to a major market consolidation that begins in the new year. 2. Article 13 Brings YouTube Chaos. Be careful what you wish for, major labels, as YouTube is plunged into chaos following the passage of EU Article 13, which holds streaming platforms responsible for the files that their users upload. With YouTube (and other streaming platforms) having to purge so many videos, artists and labels take a big hit in revenue, but even worse, in exposure as well. 3. Artists Use Social Media For Promo Less. Many artists have relied on social media as a method of both growing and engaging their fan bases, but that changes in 2019 as the only way to large-scale engagement comes from paid promotion on the various social platforms. 4. Live Music Legends Replaced By New Faces. The concert industry has long worried about what would happen after the 60s, 70s and 80s legends stopped touring, but a new crop of superstars prove that there are stadiums that they can fill. The live portion of the industry continues to grow despite higher ticket prices and perceived price gouging. 5. Streaming Changes Song Structure Even More. Over the last couple of years song structure has changed because of streaming, with fades giving way to beginning a song right on the chorus to hard endings. Now song length will be the next to change as artists make songs shorter. After all, it's more profitable to have a fan listen twice instead of to only one longer song. ---- Four Ways to Make Your Recording Demos Work For You: https://found.ee/demos Want more insight? Check out Outerloop Coaching and kick-start your Music Career: outerloopcoaching.com Design and launch your band's website in minutes. Use code MENTAL for 15% off your first year of website hosting at Bandzoogle.com. Rockabilia is your One Stop Shop for all band merch with the largest selection of officially licensed music merchandise in the world! Use PCJABBERJAW for 10% off www.rockabilia.com Email any questions or comments for the podcast to askblasko@gmail.com Join the ManageMental Group on Facebook here! Follow Blasko on Twitter/IG: @blasko1313 Follow Mike Mowery on Twitter/IG: @mikeoloop Check out Blasko's Spotify Playlist here volumeforever.com ManageMental is part of the Jabberjaw Media Podcast Network. www.jabberjawmedia.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Hypebot article "10 Music Industry Predictions For 2019" by Bobby Owsinski of Music 3.0. Predictions can be a tricky thing, but if we look at the trends in the music business over the last year we can see where things might be going. Here are 5 predictions for how the industry will fare in 2019. 1. Apple Music Nearly Catches Spotify. Spotify is still the king of the hill when it comes to streaming with 83 million paid subscribers, but Apple Music is coming on strong at 57 million at years end. Apple Music's growth was significant in 2018, so look for the gap between the two streaming powerhouses to close even more in the coming year. 2. Tencent Music Makes Its Move. Now that Tencent Music had its more or less timid yet successful IPO, look for the company to set its eyes on acquiring more if not all of Spotify. Of course, this only happens if the market rebounds and tech stocks (especially music related ones) again become investor favorites. If not, look for an acquisition down the road. 3. Smart Speaker Growth Is Kind To Amazon Music. Love them or hate them, smart speakers are here to stay and that market will grow even more in 2019. The biggest beneficiary of that has been Amazon Music, and the trend helps it even more, especially right after a holiday with big Echo sales and a boost in Prime memberships. 4. The Charts Mean Less And Less. Billboard has ruled the music world for more than 50 years and its charts have been the bible for artists and labels everywhere. That ceases in 2019, as the charts become more irrelevant and playlists (especially from the major streaming services) gain more influence. 5. Major Labels Lose Their Mojo. Once the dream of every artist, today's artist is more likely to shun a major to go it independently, since so many of the benefits of a major can be had without actually signing to one. Indie and boutique labels continue to grow both in numbers and revenue as artists thrive in a more DIY world. ---- Want more insight? Check out Outerloop Coaching and kick-start your Music Career: outerloopcoaching.com Design and launch your band's website in minutes. Use code MENTAL for 15% off your first year of website hosting at Bandzoogle.com. Rockabilia is your One Stop Shop for all band merch with the largest selection of officially licensed music merchandise in the world! Use PCJABBERJAW for 10% off www.rockabilia.com Email any questions or comments for the podcast to askblasko@gmail.com Join the ManageMental Group on Facebook here! Follow Blasko on Twitter/IG: @blasko1313 Follow Mike Mowery on Twitter/IG: @mikeoloop Check out Blasko's Spotify Playlist here volumeforever.com ManageMental is part of the Jabberjaw Media Podcast Network. www.jabberjawmedia.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Hypebot article "5 Ways to Deal with Rejections in the Music Industry" by Alice Berg. Beatles were rejected by Decca in 1962; Lady Gaga was kicked out by Island Def Jam Records after only three months, Beethoven was called “hopeless compositor” by his teacher. "American Idol" has rejected Colbie Caillat, Hillary Scott, Bebe Rexha and many others. As you can see, producers make huge mistakes sometimes. However, there is no possibility to promote every singer or music band – some have to be rejected.   If you feel you have been treated unfairly, there's no reason to stress about it as well. All you need to do is to learn how to deal with those refusals and find the motivation to go on trying even when dealing with constant rejection. Here we discuss 5 simple steps that help to overcome the failure and grab the needed inspiration. 1. Don't Take It Personally 2. Work on Your Mistakes 3. Be Confident and Persistent 4. Reflect on Your Music and Ask for More Comments 5. Music Failures: Use That Rejection as a Tool All things considered, keep doing what you love as it is the most valuable thing ever. Don't lose that passion that made you fall in love with music and start writing or performing songs. Keep it fun driving engagement with new songs! Remember that competition in the music industry shouldn't have a big influence on you as an artist. Almost every music legend has faced dozens of rejections on the way towards worldwide fame. Grab inspiration from them and go on working on your masterpieces. ---- Use coupon code MENTALPOD20 to get $20 off any Outerloop Coaching course - including Breaking In for Musicians and Breaking In For Non-Musicians regularly priced at $21. That's only ONE DOLLAR for either of these great courses. This coupon is only valid until December 31, 2018 so act fast!  Pick up Release It Right for less than $50. Pick up Connected for less than $30. outerloopcoaching.com Design and launch your band's website in minutes. Use code MENTAL for 15% off your first year of website hosting at Bandzoogle.com. Rockabilia is your One Stop Shop for all band merch with the largest selection of officially licensed music merchandise in the world! Use PCJABBERJAW for 15% off www.rockabilia.com Email any questions or comments for the podcast to askblasko@gmail.com Join the ManageMental Group on Facebook here! Follow Blasko on Twitter/IG: @blasko1313 Follow Mike Mowery on Twitter/IG: @mikeoloop Check out Blasko's Spotify Playlist here volumeforever.com ManageMental is part of the Jabberjaw Media Podcast Network. www.jabberjawmedia.com Learn more about your ad choices. Visit megaphone.fm/adchoices

This week Blasko & Mike take some questions from one of our loyal listeners. Hey guys, thanks for the show! I hugely appreciate what you're doing for aspiring musicians like myself. I've got a topic that I don't think you've covered yet that I know applies to not only myself, but to a massive contingent of my fellow musicians! I'm a full-time mechanical engineer with a demanding job and commute, so I've opted to devote my limited available free time resources to creating the best music that I can. I'm starting work on my second album, and trying to build some hype and a modest fanbase prior to release, and am looking for advice on the best path forward that maximizes the effectiveness of my time! Thanks for your time! Cheers! Dan The specific questions: What, in your experience, is the most effective way to connect with and build a fanbase as a non-gigging solo studio musician? Are low-effort real-time updates more or less effective than infrequent high-production-quality posts? Would I risk losing connection with my fanbase by posting too infrequently, or do fans tend to wait it out and stick with you for months between updates? How can I self promote to fans directly without turning them off or participating in online groups like it's a full-time job? Maintaining one or two requires enough of my time as it is! Are there legitimately beneficial label arrangements available to solo artists to market and distribute physical merch, or do they tend to not really work out in the artist's favor? Are labels only interested if the music has not yet been made public? How do I get taken seriously as a total nobody with no real connections without needing to quit my career? ---- Use coupon code MENTALPOD20 to get $20 off any Outerloop Coaching course - including Breaking In for Musicians and Breaking In For Non-Musicians regularly priced at $21. That's only ONE DOLLAR for either of these great courses. This coupon is only valid until December 31, 2018 so act fast!  Pick up Release It Right for less than $50. Pick up Connected for less than $30. outerloopcoaching.com Design and launch your band's website in minutes. Use code MENTAL for 15% off your first year of website hosting at Bandzoogle.com. Rockabilia is your One Stop Shop for all band merch with the largest selection of officially licensed music merchandise in the world! Use PCJABBERJAW for 15% off www.rockabilia.com Email any questions or comments for the podcast to askblasko@gmail.com Join the ManageMental Group on Facebook here! Follow Blasko on Twitter/IG: @blasko1313 Follow Mike Mowery on Twitter/IG: @mikeoloop Check out Blasko's Spotify Playlist here volumeforever.com ManageMental is part of the Jabberjaw Media Podcast Network. www.jabberjawmedia.com Learn more about your ad choices. Visit megaphone.fm/adchoices

This week, Blasko & Mike recap Episode 49: 10 Predictions for 2018. 1. Traditional record sales will continue to decrease. 2. Apple will begin to shut down the iTunes music store with an estimated final closure date of Jan 2019. 3. Spotify will go public. 4. VR technology will not replace the live experience. 5. Cryptocurrency will not become an overly accepted form of payment for anything music related. 6. Print on demand services will become more of a necessity. 7. More independent artists will cross over to the mainstream. 8. Streaming only record labels will begin to sign and break bands. 9. Festival attendance will level off or decrease. 10. If we are looking for different results we will need to implement different strategies. ---- Use coupon code MENTALPOD20 to get $20 off any Outerloop Coaching course - including Breaking In for Musicians and Breaking In For Non-Musicians regularly priced at $21. That's only ONE DOLLAR for either of these great courses. This coupon is only valid until December 31, 2018 so act fast!  Pick up Release It Right for less than $50. Pick up Connected for less than $30. outerloopcoaching.com Design and launch your band's website in minutes. Use code MENTAL for 15% off your first year of website hosting at Bandzoogle.com. Rockabilia is your One Stop Shop for all band merch with the largest selection of officially licensed music merchandise in the world! Use PCJABBERJAW for 15% off www.rockabilia.com Want more industry insight? Head over to Outerloop Coaching www.outerloopcoaching.com Email any questions or comments for the podcast to askblasko@gmail.com Join the ManageMental Group on Facebook here! Follow Blasko on Twitter/IG: @blasko1313 Follow Mike Mowery on Twitter/IG: @mikeoloop Check out Blasko's Spotify Playlist here volumeforever.com ManageMental is part of the Jabberjaw Media Podcast Network. www.jabberjawmedia.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Music Think Tank article "7 Top Marketing Strategies For Musicians" by Patrick McGuire of The Bandzoogle Blog. For many artists, marketing is somewhat at odds with who they are and what they do. Since music and the act writing songs is often deeply personal and emotional, getting into a music marketing strategy mindset might seem foreign, fake or forced for some musicians. Sadly, this doesn't change the fact that it's never been more difficult for new artists to put their music in front of listeners. Between music streaming platforms and the cheap cost of DIY home recording technology, there's more music being released now than at any other point in history. Tens of thousands of new songs are being released each day, and, in many cases, what determines whether each of these songs will go on to find an audience or not depends on how they're marketed. ---- Support the Dan Rozenblum Family Fire Relief Fund here. Support The Kyle Pavone Foundation at KylePavoneFoundation.org. Use coupon code MENTALPOD20 to get $20 off any Outerloop Coaching course - including Breaking In for Musicians and Breaking In For Non-Musicians regularly priced at $21. That's only ONE DOLLAR for either of these great courses. This coupon is only valid until December 31, 2018 so act fast!  Pick up Release It Right for less than $50. Pick up Connected for less than $30. Design and launch your band's website in minutes. Use code MENTAL for 15% off your first year of website hosting at Bandzoogle.com. Rockabilia is your One Stop Shop for all band merch with the largest selection of officially licensed music merchandise in the world! Use PCJABBERJAW for 15% off www.rockabilia.com Want more industry insight? Head over to Outerloop Coaching www.outerloopcoaching.com Email any questions or comments for the podcast to askblasko@gmail.com Join the ManageMental Group on Facebook here! Follow Blasko on Twitter/IG: @blasko1313 Follow Mike Mowery on Twitter/IG: @mikeoloop Check out Blasko's Spotify Playlist here volumeforever.com ManageMental is part of the Jabberjaw Media Podcast Network. www.jabberjawmedia.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Hypebot article "5 Things You Should Share With Your Fans Besides Music" by Michael Hahn of LANDR. While sharing the music they've created should certainly be an artist's number one priority when it comes to interacting with fans, but as the distance between audience and creator shrinks, it becomes important for artists to share other information with fans as well. Today's communication tools have broken down boundaries between audience and creator. It's clear that sharing your music with your fans is the number one priority. But your community is looking for more than just tracks. They want the extra details that bring the sounds to life. Your music has a story, and it's up to you to bring that story to your fans—it's the part of speaking to your audience that's more than just music. There's tons of ways to tell the story around your sound. But to get you started here's 5 useful ideas of what to share with your fans beyond your music. 1. Why you make music 2. Your studio, gear and recording process 3. Your influences 4. Other creative projects you're into 5. Other artists in your community ---- Use coupon code MENTALPOD20 to get $20 off any Outerloop Coaching course - including Breaking In for Musicians and Breaking In For Non-Musicians regularly priced at $21. That's only ONE DOLLAR for either of these great courses. This coupon is only valid until December 31, 2018 so act fast!  Pick up Release It Right for less than $50. Pick up Connected for less than $30. Support the Dan Rozenblum Family Fire Relief Fund here. Support The Kyle Pavone Foundation at KylePavoneFoundation.org. Design and launch your band's website in minutes. Use code MENTAL for 15% off your first year of website hosting at Bandzoogle.com. Rockabilia is your One Stop Shop for all band merch with the largest selection of officially licensed music merchandise in the world! Use PCJABBERJAW for 15% off www.rockabilia.com Want more industry insight? Head over to Outerloop Coaching www.outerloopcoaching.com Email any questions or comments for the podcast to askblasko@gmail.com Join the ManageMental Group on Facebook here! Follow Blasko on Twitter/IG: @blasko1313 Follow Mike Mowery on Twitter/IG: @mikeoloop Check out Blasko's Spotify Playlist here volumeforever.com ManageMental is part of the Jabberjaw Media Podcast Network. www.jabberjawmedia.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Threatin coverage on MetalSucks: http://www.metalsucks.net/tag/threatin/ Jered Eames, who goes by the stage name Jered Threatin, began Threatin as a solo act after his departure from Abigail Williams. In 2015, Threatin released a single, "Living Is Dying". In 2017, the album Breaking the World was released, with Jered Threatin performing all instruments. In November 2018, Threatin was booked to tour the United Kingdom and Europe having informed venues they had sold hundreds of tickets and had paid the hire fee before each gig. However, the tour achieved widespread news coverage when it became known that the shows had been played to empty rooms. It was later discovered that the 38,000 likes on the band's Facebook page had been bought. It was also found that Threatin created a series of fake websites for a booking agency (StageRight Bookings), a record label (Superlative Music Recordings), a PR company (Magnified Media PR), a music recording studio (Mindframe Studios), a film production company (Glass Castle Film & Photography), and various music press websites (Top Rock Press, New York Music Review, Celebrity Music Scene) in an attempt to give his band credibility and secure the tour, and referenced other made-up companies (Universal Web Group) and bands/artists. Doctored footage of Threatin performing in an arena to audience stock footage was used to produce a promotional video for the European tour. ---- Use coupon code MENTALPOD20 to get $20 off any Outerloop Coaching course - including Breaking In for Musicians and Breaking In For Non-Musicians regularly priced at $21. That's only ONE DOLLAR for either of these great courses. This coupon is only valid until December 31, 2018 so act fast!  Pick up Release It Right for less than $50. Pick up Connected for less than $30. Support the Dan Rozenblum Family Fire Relief Fund here. Support The Kyle Pavone Foundation at KylePavoneFoundation.org. Design and launch your band's website in minutes. Use code MENTAL for 15% off your first year of website hosting at Bandzoogle.com. Rockabilia is your One Stop Shop for all band merch with the largest selection of officially licensed music merchandise in the world! Use PCJABBERJAW for 15% off www.rockabilia.com Want more industry insight? Head over to Outerloop Coaching www.outerloopcoaching.com Email any questions or comments for the podcast to askblasko@gmail.com Join the ManageMental Group on Facebook here! Follow Blasko on Twitter/IG: @blasko1313 Follow Mike Mowery on Twitter/IG: @mikeoloop Check out Blasko's Spotify Playlist here volumeforever.com ManageMental is part of the Jabberjaw Media Podcast Network. www.jabberjawmedia.com  Learn more about your ad choices. Visit megaphone.fm/adchoices

Hypebot article "Checklist To Decide If Your Album Is Release Ready" by Angela Mastrogiacomo of Muddy Paw PR & The Symphonic Blog. So you've just recorded an incredible new EP or album and you're dying to get it out into the world. After all, this is your latest masterpiece—your best work to date—and your fans are going to love it! Plus, you've been promising them something new for a while and it's time to deliver on that promise. Before you go releasing an album on a whim, make sure you are release ready so you get the maximum impact and exposure for the album. Ask yourself, do you have the following? 1. Enough Time 2. A Gameplan 3. Hi-Res Press Photos 4. A Professionally Written Bio 5. Active Social Media 6. Grit ---- Register for Release It Right - Ice Nine Kills Edition here. Use coupon code MENTALPOD20 to get $20 off any Outerloop Coaching course - including Breaking In for Musicians and Breaking In For Non-Musicians regularly priced at $21. That's only ONE DOLLAR for either of these great courses. This coupon is only valid until December 31, 2018 so act fast! Pick up Release It Right for less than $50. Pick up Connected for less than $30. Support the Dan Rozenblum Family Fire Relief Fund here. Support The Kyle Pavone Foundation at KylePavoneFoundation.org. Design and launch your band's website in minutes. Use code MENTAL for 15% off your first year of website hosting at Bandzoogle.com. Rockabilia is your One Stop Shop for all band merch with the largest selection of officially licensed music merchandise in the world! Use PCJABBERJAW for 15% off www.rockabilia.com Want more industry insight? Head over to Outerloop Coaching www.outerloopcoaching.com Email any questions or comments for the podcast to askblasko@gmail.com Join the ManageMental Group on Facebook here! Follow Blasko on Twitter/IG: @blasko1313 Follow Mike Mowery on Twitter/IG: @mikeoloop Check out Blasko's Spotify Playlist here volumeforever.com ManageMental is part of the Jabberjaw Media Podcast Network. www.jabberjawmedia.com  Learn more about your ad choices. Visit megaphone.fm/adchoices

In this week's episode, Blasko & Mike discuss the Hypebot article "3 Reasons Your Last Music Release Failed" by Suz Paulinski of The Rock/Star Advocate & Ariel Hyatt of Cyber PR. Reason # 1 You Took Your Time Writing & Recording But Then You Felt a Sense of URGENCY to Release (So You Did Without Really Preparing!) Reason # 2 You Hired A Music Publicist or A Radio Promoter and They Didn't Get The Results You Expected Reason # 3 You Put Off Learning How to Release Your Music Properly Because You Thought that “Great Music Will Always Find it's Way and “The Cream Always Rises To The Top” ---- Support The Kyle Pavone Foundation at KylePavoneFoundation.org. Design and launch your band's website in minutes. Use code MENTAL for 15% off your first year of website hosting at Bandzoogle.com. Rockabilia is your One Stop Shop for all band merch with the largest selection of officially licensed music merchandise in the world! Use PCJABBERJAW for 15% off www.rockabilia.com Want more industry insight? Head over to Outerloop Coaching www.outerloopcoaching.com Email any questions or comments for the podcast to askblasko@gmail.com Join the ManageMental Group on Facebook here! Follow Blasko on Twitter/IG: @blasko1313 Follow Mike Mowery on Twitter/IG: @mikeoloop ManageMental is part of the Jabberjaw Media Network. www.jabberjawmedia.com Check out Blasko's Spotify Playlist here volumeforever.com Learn more about your ad choices. Visit megaphone.fm/adchoices

This week Mike is joined by special guest Ryan J. Downey. Ryan is the founder of Superhero Artist Management, representing Demon Hunter, Killer Be Killed, Throwdown, and Zeuss (whose producer credits include Rob Zombie, Queensrÿche, Hatebreed). He is a longtime journalist who has contributed to MTV News, Billboard, the Hollywood Reporter, and other outlets. Downey hosts Speak N' Destroy, a podcast about all things Metallica, and No-Prize from God, which features conversations with creative people about belief, unbelief, and everything between. You can find Ryan on Twitter @ryandowney and Instagram @superherohq. Original article "ACE FREHLEY Would Only Participate In KISS's Final Tour If He Could 'Take Back' His 'Make-Up, Costume And Character'" on Blabbermouth.net. "Don't give up your face! Ace Frehley has said he will only return to KISS if he is able to take back his makeup, costume, and character. How does someone end up without the rights to their own likeness? We dive in to the complicated histories of some legendary hard rock and punk acts to stress the importance of protecting your beautiful mug.” ---- Support The Kyle Pavone Foundation at KylePavoneFoundation.org. Design and launch your band's website in minutes. Use code MENTAL for 15% off your first year of website hosting at Bandzoogle.com. Rockabilia is your One Stop Shop for all band merch with the largest selection of officially licensed music merchandise in the world! Use PCJABBERJAW for 15% off www.rockabilia.com Want more industry insight? Head over to Outerloop Coaching www.outerloopcoaching.com Email any questions or comments for the podcast to askblasko@gmail.com Join the ManageMental Group on Facebook here! Follow Blasko on Twitter/IG: @blasko1313 Follow Mike Mowery on Twitter/IG: @mikeoloop ManageMental is part of the Jabberjaw Media Network. www.jabberjawmedia.com Check out Blasko's Spotify Playlist here volumeforever.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Hypebot article "5 Key Priorities for New Artists" from The TuneCore Blog. 1. YOU HAVE TO BUILD A TEAM If you have decided to pursue a career as an artist, you must know that you cannot do it alone. Having a strong team with experience and connections can be the key to furthering your career. These people will represent you and guide you through the tumultuous early days as an artist, as well as through the many challenges you will face on the road to success and beyond. This team can include, (but is not limited to), a personal manager, business manager, booking agent, attorney, publicist, publisher, tour manager, and producer. 2. CRAFT As an artist, you have to practice your musical craft like a professional athlete practices their sport. Even the best practice; only the best practice the small stuff. There are two main categories of your craft: musical/technical ability and live performance. 3. BUILDING A GREAT LIVE SHOW When it comes to establishing a position within the industry as a new artist, putting together a great live show is crucial. Live shows contribute to an artist's income, and also give them the opportunity to potentially develop their fanbase early on. 4. MEDIA Record labels are not signing artists anymore – they are signing audiences. The first step a new artist can take to attract record labels is to build and establish a digital presence. 5. BRANDING The fifth priority for a new artist is branding. Once you have put time and effort into your craft, building your team, establishing a digital presence, and getting comfortable on stage, your personal brand should fall right into place. Your brand is what separates you from every other artist in your genre. ---- Support The Kyle Pavone Foundation at KylePavoneFoundation.org. Use code MENTAL for 15% off your first year of website hosting at Bandzoogle.com. Rockabilia is your One Stop Shop for all band merch with the largest selection of officially licensed music merchandise in the world! Use PCJABBERJAW for 15% off www.rockabilia.com Want more industry insight? Head over to Outerloop Coaching www.outerloopcoaching.com Email any questions or comments for the podcast to askblasko@gmail.com Join the ManageMental Group on Facebook here! Follow Blasko on Twitter/IG: @blasko1313 Follow Mike Mowery on Twitter/IG: @mikeoloop ManageMental is part of the Jabberjaw Media Network. www.jabberjawmedia.com Check out Blasko's Spotify Playlist here volumeforever.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Original Article: "Five trends for digital music marketing in 2018" by Music Ally. There are three pillars for music marketing in 2018: what you do with social media; what you do with digital service providers (DSPs, principally streaming services); and what you do with your own platforms – mailing lists, most obviously, and direct-to-fan sales be it on your own site or something like Bandcamp. But what are the trends around those three pillars? That's something we think about a lot at Music Ally, particularly for our fortnightly Sandbox music-marketing reports, and that has influenced the programming for our upcoming Sandbox Summit conference in London. Here are five trends we'd pick out: 1. Shifting responsibilities between managers and labels. 2. YouTube throwing its weight behind artist marketing. 3. Labels are bringing advertising in-house. 4. Augmented Reality offers playful potential for artists. 5. Flexibility is everything in the modern music-marketing campaign. ---- Support The Kyle Pavone Foundation at KylePavoneFoundation.org. Use code MENTAL for 15% off your first year of website hosting at Bandzoogle.com. Rockabilia is your One Stop Shop for all band merch with the largest selection of officially licensed music merchandise in the world! Use PCJABBERJAW for 15% off www.rockabilia.com Want more industry insight? Head over to Outerloop Coaching www.outerloopcoaching.com Email any questions or comments for the podcast to askblasko@gmail.com Join the ManageMental Group on Facebook here! Follow Blasko on Twitter/IG: @blasko1313 Follow Mike Mowery on Twitter/IG: @mikeoloop ManageMental is part of the Jabberjaw Media Network. www.jabberjawmedia.com Check out Blasko's Spotify Playlist here volumeforever.com Learn more about your ad choices. Visit megaphone.fm/adchoices

This week we answer some questions from you, our loyal listeners. This is gonna be killer, so let's get mental! ---- It might benefit from an episode going over who the players are in a local show (the promoter, the venue, etc.) what they do, and what the best practices are. Keep it Mental, Robbie ---- I'm writing you because I heard the part about physical promotion in your recent ManageMental episode, and how you guys asked for feedback from a younger crowd on their opinions. I'm only 21 so I've only dealt in the age of digital promotion, however I see some serious benefits with physical promotion. These benefits aren't necessarily for growing a larger fan base, but rather a stronger fan base. When it comes to getting the word out, digital seems to be the only way people really hear about things, but I think physical components are a key way to make fans feel more involved than they can on a digital platform, even with simple things like printing a handful of posters for a gig and giving them out for $1 or free at the show. One thing I've consistently seen with show flyers like that is that when they are available, they go fast and everyone who gets one tends to remember the gig better and feel more like they were a part of it personally. Cheers, Jamie ---- With regard to physical promotion tactics, I co-created a physical flyer concept with a team about a year and a half ago and it has yielded killer results for us. What we do is come up with a theme and title for a show and then organize a photo shoot just for the flyer. Thus far we have integrated band members into the shoots as well as models. We have utilized local cos players to collaborate which has expanded our reach into their scene as well. I have a route of coffee houses, tattoo shops, clothing boutiques, vape shops, etc. that all display physical flyers for us. We, of course do boosted posts digitally and share from everyone's socials. I try to get some behind the scenes footage of every photo shoot and then blog about it as well as post on my personal and business pages. Thanks again, you guys rock! Julia ---- Something that I know I would find very helpful as I'm sure other listeners would as well would be if you and Mike could dive into some of the tools available online to maximize the impact of social media marketing. All the best, Scott Kelly ---- Support The Kyle Pavone Foundation at KylePavoneFoundation.org. Use code MENTAL for 15% off your first year of website hosting at Bandzoogle.com. Rockabilia is your One Stop Shop for all band merch with the largest selection of officially licensed music merchandise in the world! Use PCJABBERJAW for 15% off www.rockabilia.com Want more industry insight? Head over to Outerloop Coaching www.outerloopcoaching.com Email any questions or comments for the podcast to askblasko@gmail.com Join the ManageMental Group on Facebook here! Follow Blasko on Twitter/IG: @blasko1313 Follow Mike Mowery on Twitter/IG: @mikeoloop ManageMental is part of the Jabberjaw Media Network. www.jabberjawmedia.com Check out Blasko's Spotify Playlist here volumeforever.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Original Article: "5 Ways to Help Your Music Get Discovered in the New Digital Age" by Jeremy Young on Soundfly's Flypaper Blog. Recently our friends over at The Outline published a great piece called, “Finding New Music in the Algorithm Age.” The article collects input from six experts and industry veterans, people who work with artists day in and day out, about where they turn to find out about new music in the changing digital landscape of music discovery. Spotify's algorithmic innovation still may not be very good at that — that quirky randomness and personal subjectivity of peer-to-peer music discovery — but what it definitely does have over the old system I grew up in is the ability to help listeners “discover en masse.” And if you're an artist, you've got a better shot at reaching ripe global audiences now than ever before. So here's some advice culled from The Outline's guests about what you can do as an artist to up your discoverability. 1) The community aspect is still important for listeners. 2) Platforms dictate differing listener behaviors. Use this to your advantage. 3) It pays to hustle. 4) Never stop playing shows. 5) Tag tag taggity tag everything. ---- Support The Kyle Pavone Foundation at KylePavoneFoundation.org. Use code MENTAL for 15% off your first year of website hosting at Bandzoogle.com. Rockabilia is your One Stop Shop for all band merch with the largest selection of officially licensed music merchandise in the world! Use PCJABBERJAW for 15% off www.rockabilia.com Want more industry insight? Head over to Outerloop Coaching www.outerloopcoaching.com Email any questions or comments for the podcast to askblasko@gmail.com Join the ManageMental Group on Facebook here! Follow Blasko on Twitter/IG: @blasko1313 Follow Mike Mowery on Twitter/IG: @mikeoloop ManageMental is part of the Jabberjaw Media Network. www.jabberjawmedia.com Check out Blasko's Spotify Playlist here volumeforever.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Article: "10 Music Mistakes The Turn Fans Off" by Cari Cole: https://www.caricole.com/10-music-mistakes-turn-fans-off/ This list is not for everyone. It's for you if you are ready to pull out all the stops and get serious about your career. It's for you if you like to hear what no one else has the guts to tell you. This advice, which is my professional opinion comprised after 30 years of coaching thousands of independent artists, celebrities and Grammy-winning artists from my voice studio in New York City, is for the express purpose of helping you become a great artist (musician + songwriter) so you can get ahead and make a dent out there. It's not for the faint of heart. Keep in mind that this is a list to work on accomplishing –  it's not important to have all of this aced ~ consider it 10 lessons to work on. 1. You post your demos publicly.   2. You only have one or two or three songs up.   3. You think that marketing is what makes people convert into fans.   4. You did your vocals in one day.   5. Your record is better than your show.   6. You wrote your bio yourself.    7. You've got tons of views on Youtube but few comments and even worse, numbers on social media that don't warrant those views.   8. You don't have a website – only Reverbnation.   9. Your website is a FIREHOSE.   10. Too much text, not enough images. ---- Support The Kyle Pavone Foundation at KylePavoneFoundation.org. Use code MENTAL for 15% off your first year of website hosting at Bandzoogle.com. Rockabilia is your One Stop Shop for all band merch with the largest selection of officially licensed music merchandise in the world! Use PCJABBERJAW for 15% off www.rockabilia.com Want more industry insight? Head over to Outerloop Coaching www.outerloopcoaching.com Email any questions or comments for the podcast to askblasko@gmail.com Join the ManageMental Group on Facebook here! Follow Blasko on Twitter/IG: @blasko1313 Follow Mike Mowery on Twitter/IG: @mikeoloop ManageMental is part of the Jabberjaw Media Network. www.jabberjawmedia.com Check out Blasko's Spotify Playlist here volumeforever.com Learn more about your ad choices. Visit megaphone.fm/adchoices

This week while Blasko is out, Mike is joined by Nick "Biggie" Grimaldi of Good Fight Management. Check out Biggie's roster here. Follow Biggie on Twitter/Instagram: @biggiexxx. Mike and Biggie discuss the Hypebot article "How Much Does It Cost To Tour In 2018?" by Royalty Exchange. ---- Touring is where the money is at in today's music business. But it's also where most of the expenses lie as well. Creating a realistic tour budget can help your time on the road be successful, but it's far from a guarantee that you'll end up turning a profit. The band Pomplamoose famously lost almost $12,000 on the month-long tour they wrote about in 2014. From transportation, to gear, to routing, to accommodations, to paying third parties… having a good idea how much touring costs is essential for musicians who hope to make their time out on the road worth their while. Don't let your tour turn into a money pit. Smart budgeting, and planning expenses ahead of time, can make the difference between a meaningful payday or a career-ending debacle. ---- Support The Kyle Pavone Foundation at KylePavoneFoundation.org. Use code MENTAL for 15% off your first year of website hosting at Bandzoogle.com. Rockabilia is your One Stop Shop for all band merch with the largest selection of officially licensed music merchandise in the world! Use PCJABBERJAW for 15% off www.rockabilia.com Want more industry insight? Head over to Outerloop Coaching www.outerloopcoaching.com Email any questions or comments for the podcast to askblasko@gmail.com Join the ManageMental Group on Facebook here! Follow Blasko on Twitter/IG: @blasko1313 Follow Mike Mowery on Twitter/IG: @mikeoloop ManageMental is part of the Jabberjaw Media Network. www.jabberjawmedia.com Check out Blasko's Spotify Playlist here volumeforever.com Learn more about your ad choices. Visit megaphone.fm/adchoices

This week while Blasko is out, Mike is joined by Emily White, author and host of the Interning 101 book and podcast. Mike: “I've been enamored with Emily White since we met as panelists at The Yellow Phone Music Conference in 2014. She has continued to inspire me with her passion and consistent record of achievement. As a CEO of a boutique music company, we mentor and work with interns every day and have always wanted to provide them with a valuable learning experience. That has been made all the better once we began following the advice of Emily White's Interning 101 book. Emily's charismatic personality combined with her extensive industry knowledge makes her a natural to be a podcast host.” The Interning 101 Podcast takes listeners through the journey of how to successfully navigate and succeed in one's field of choice. Episodes include interviews with Warped Tour Founder and USC Professor Kevin Lyman, Brian Viglione (The Dresden Dolls, Scarlet Sails, Violent Femmes, NIN), as well as Emily's current business partners who began as interns a decade ago. The show also interviews current interns to experience the reality of the interning landscape in 2018 as well as Downtown Music Publishing Head of People Lisa Hauptman, Composer Matthew Wang (Netflix, Hans Zimmer Productions), and USA Swimming's Jake Grosser. The Jabberjaw team is also producing Interning 101 “mini-episodes” in which White will delve into specific topics from Interning 101 the book to educate the audience on modern business best practices, and more, in detail. Adds White, “It's important that we keep the interview episodes focused on our awesome guests. But I want to ensure that the audience is getting educated on the crucial tenets of the Interning 101 book and for those that want to dive deeper, these episodes are perfect to learn how to succeed in modern business and beyond. ---- Mike and Emily discuss the article "How To Get An Internship In The Music Business Without A Single Contact" by Ariel Hyatt of CyberPR. Follow her on Twitter @cyberpr. ---- Support The Kyle Pavone Foundation at KylePavoneFoundation.org. Use code MENTAL for 15% off your first year of website hosting at Bandzoogle.com. Rockabilia is your One Stop Shop for all band merch with the largest selection of officially licensed music merchandise in the world! Use PCJABBERJAW for 15% off www.rockabilia.com Want more industry insight? Head over to Outerloop Coaching www.outerloopcoaching.com Email any questions or comments for the podcast to askblasko@gmail.com Join the ManageMental Group on Facebook here! Follow Blasko on Twitter/IG: @blasko1313 Follow Mike Mowery on Twitter/IG: @mikeoloop ManageMental is part of the Jabberjaw Media Network. www.jabberjawmedia.com Check out Blasko's Spotify Playlist here volumeforever.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Hypebot article "Proof the Album is Almost Dead" by Bobby Owsinski of Music 3.0 Listener Joe writes: "I know you guys have touched upon releasing music in 2018, specifically the relevance of the album versus EPs or even singles. I wondered if you guys could dig into this a bit more. As an independent metal artist who is getting ready to release new music in 2019, we've had several discussions in our camp about the appropriate way to do this, which has clearly changed since our last release. The metal and hard rock audience does seem to hold dear its albums and it doesn't seem to me that this will ever completely go away. However, considering how most people are consuming music now, it almost seems like a waste to release an album in which several songs will immediately get lost in space upon release. Currently, we're thinking of releasing an EP, in which we first release each song individually every few weeks before the official release. We know that having CDs, vinyl, and a full EP/album digital release still holds value for part of our demographic and we feel we need to have this available. I'd be interested to hear your take on what you would recommend for a smaller metal artist and on where you think this is headed in the next 5 years or so. Thank you so much! Your show holds immense value for me, my band, and other developing artists! I spread the word of your show to other buddy developing artists whenever I get the chance. Thank you, thank you Joe" Now if you think that anyone in the recorded music industry is lamenting this fact, you're wrong. The business is in what many consider to be a boom period with double digit growth, and it's all coming from streaming. In case you haven't noticed, streaming is all about the song and not the album. Will the album go away as a result? No, it's still a way to compile a set of songs together that can be useful to the artist and label, plus there are some people that still buy CDs or vinyl. But you're going to see less emphasis on it in the future, with songs being released as they're finished instead of waiting for the whole lot to be completed for the album. And this is actually healthy for the industry. Get the songs out fast, give each one maximum exposure instead of being diluted in an album package, and promote them on their merits, just like back in the 50s. ---- Support The Kyle Pavone Foundation at KylePavoneFoundation.org. Use code MENTAL for 15% off your first year of website hosting at Bandzoogle.com. Rockabilia is your One Stop Shop for all band merch with the largest selection of officially licensed music merchandise in the world! Use PCJABBERJAW for 15% off www.rockabilia.com Want more industry insight? Head over to Outerloop Coaching www.outerloopcoaching.com Email any questions or comments for the podcast to askblasko@gmail.com Follow Blasko on Twitter/IG: @blasko1313 Follow Mike Mowery on Twitter/IG: @mikeoloop ManageMental is part of the Jabberjaw Media Network. www.jabberjawmedia.com Check out Blasko's Spotify Playlist here volumeforever.com Learn more about your ad choices. Visit megaphone.fm/adchoices

This week we talk about booking agents. This is gonna be killer, so let's get mental! Listener Nick writes: "What's up Blasko, Big fan of the podcast and what you do. My band is currently in a situation that I haven't heard you and Mike talk about yet. I'm in a band that has been signed for about 4 years. We've put out an EP and a full length, done several national tours with bigger acts, as well as many smaller tours across the states. Recently, we had to fire our booking agent because, for lack of a better term...he completely ghosted us. No letter of resignation, no emails, nothing. He just stopped answering our manager's calls and emails one day. We've tried to think of any reason why he could have left, but in all honesty we are totally confused. SO, given that we aren't the type to wait around for things to happen, we got back on the DIY booking grind. In return, we've been able to book ourselves at better venues and get better deals for the band than when we had an agent - leaving me to ponder why we should even look for another agent in the first place. My questions are as follows: 1.) What are the pros of even having a booking agent in an age where young bands can get it all done themselves? 2.) if it is decided that we should seek out a new agent, what are some things we should look for? Connects? Passion for the band? 3.) How can we know that our agent is pulling their weight and kicking ass for the band? Thanks. Keep it mental. -Nick" ---- Rockabilia is your One Stop Shop for all band merch with the largest selection of officially licensed music merchandise in the world! Use PCJABBERJAW for 15% off www.rockabilia.com Want more industry insight? Head over to Outerloop Coaching www.outerloopcoaching.com Email any questions or comments for the podcast to askblasko@gmail.com Follow Blasko on Twitter/IG: @blasko1313 Follow Mike Mowery on Twitter/IG: @mikeoloop ManageMental is part of the Jabberjaw Media Network. www.jabberjawmedia.com Check out Blasko's Spotify Playlist here volumeforever.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Hypebot article "How To Get a Blog Premiere For Your Next Release" by Jeanette Kats of Symphonic Distribution's Symphonic Blog. Press coverage is pretty important in the digital age, and it's all about connections. But where do you start? Sure, you can send out cold e-mails to writers and editors who may never open them, but there are a few tips and tricks to help you get noticed in a sea of demos. 1. Create a spreadsheet and organize your options There is an endless number of blogs out there on the web, but it will be a waste of time to reach out to sites that don't cover your style of music. Do some research and find blogs that fit your sound. From there, find the contact emails for writers and editors, recent articles to mention and submission requirements. You can even team up with other artists in your field to tag-team a database. 2. Get all of your release information together You'll want to put together a list of what editors and writers will want to know. Make sure to include the release date, a hi-res version of the artwork, a press release or release bio, an artist bio and a link to the song. Many blogs prefer not to download music, so make sure to use a streaming link, such as DropBox or SoundCloud. From here, you can adjust your emails to fit each blog. 3. Make sure your socials are on point If a blog writer heads to your SoundCloud or website and it's a hot mess, then chances are they'll be turned off by your emal. Make sure your socials are looking great and are easy to locate. Include your social media platforms in the email or in your signature. 4. Reach out and make it personal Once you have all of your contacts organized and your information in order, start reaching out. Make sure to reach out as early as possible (2 weeks pre-release is usually a good time-frame), and keep it personal. Mention some similar artists they've featured, a well-written article that you enjoyed, or any mutual connections you may have. From there, include all relevant information for your track and send away! 5. Don't be afraid to follow-up Blogs get hundreds (or thousands) of emails a day. It's standard for them to skip over some of them. Don't be afraid to follow up! Many times, it takes a couple emails for someone to actually notice you. If they don't respond after the second time, there's a good chance they might not be interested. Rockabilia is your One Stop Shop for all band merch with the largest selection of officially licensed music merchandise in the world! Use PCJABBERJAW for 15% off www.rockabilia.com Want more industry insight? Head over to Outerloop Coaching www.outerloopcoaching.com Email any questions or comments for the podcast to askblasko@gmail.com Follow Blasko on Twitter/IG: @blasko1313 Follow Mike Mowery on Twitter/IG: @mikeoloop ManageMental is part of the Jabberjaw Media Network www.jabberjawmedia.com Check out Blasko's Spotify Playlist here volumeforever.com Learn more about your ad choices. Visit megaphone.fm/adchoices

This week on ManageMental, Blasko and Mike talk about Word of Mouth Marketing. This is gonna be killer, so let's get mental! Original Article: https://www.impactbnd.com/blog/word-of-mouth-marketing-strategies-infographic Author: Ramona Sukhrajhttps://www.impactbnd.com/blog/author/ramona-sukhraj 1. Encourage User-Generated Content (UGC)  UGC is content created and shared by consumers about brands or products. It's honest, builds trust, and gives marketers extra collateral to work with. How Can You Get Users to Generate Content? Have a unique hashtag to identify content created by customers Incentivize creating and sharing pics, videos, and gifs on social media. Offer a free gift, discount, or feature. Create a sense of community. Showcase your user-generated content prominently on your website or main profile 2. Share Customer Testimonials/Reviews 79% of people trust testimonials and online reviews as much as personal recommendations. They help reassure the performance, quality, and/or value of your claims and make consumers feel more comfortable doing business with you. There's a reason they call it social proof after all. 3. Get Product Ratings On Your Site Depending on your business model, you may want to give people the ability to rate or review specific products, services, etc. directly on your site. 4. Offer an Incentive: Giving your customers a reason to share with others can skyrocket your word-of-mouth marketing as well. Big or small, people are always more willing and likely to do something if they receive some sort of value in return. So, consider giving your consumers a discount or free gift in exchange for referrals. 5. Create a Referral Program You can take this a step further by creating a formal referral program. A good referral program: 6. Connect with Industry Influencers & Thought Leaders Influencers are exactly what their name suggests; individuals with a strong following and power to influence the beliefs and behavior of those in it. Because of their already established reputation, word-of-mouth marketing from an influencer is undoubtedly the most valuable. 7. Offer a Unique, Shareworthy Experience At the end of the day, the easiest way to generate word-of-mouth marketing in this digital age is to offer a unique, share-worthy experience. If you give your consumers something memorable they cannot get anywhere else, they'll want to share it with their friends and loved ones whether or not you ask them to. ------------ Rockabilia is your One Stop Shop for all band merch with the largest selection of officially licensed music merchandise in the world! Use PCJABBERJAW for 15% off www.rockabilia.com ------------ Want more industry insight? Head over to Outerloop Coaching www.outerloopcoaching.com ------------ Email any questions or comments for the podcast to askblasko@gmail.com Follow Blasko on Twitter/IG: @blasko1313 Follow Mike Mowery on Twitter/IG: @mikeoloop ManageMental is part of the Jabberjaw Media Network www.jabberjawmedia.com Check out Blasko's Spotify Playlist here volumeforever.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Original Article: bandzoogle.com/blog/8-ways-to-promote-your-band Author: Patrick McGuire: patrickmichaelmcguire.strikingly.com Promoting a band is tricky business these days. Tools and tricks that worked wonders even five years ago don't work nearly as well today. In case you haven't noticed, the music industry has undergone a complete transformation in the span of just a couple of years. This means that to get the most out of promoting your band, you'll have to approach things a little differently. Here are eight ideas to help you get started: For the full article, click the link above: 1. Add a physical element to your promotion 2. Tour, tour and then tour again 3. Focus your efforts on playlists EP 32 - How To Get Your Song On A Spotify Playlist  Ep 64 - 5 Tips To Boost Your Spotify Streams Legally 4. Keep an up-to-date website 5. Post your music on as many free platforms as possible 6. Research and pitch to radio stations Mixcloud 7. Create engaging video content 8. Get creative with your merch offerings 60s IG SONG ZAKK WYLDE ON INSTAGRAM LORNA SHORE COMMERCIAL --- Rockabilia is your One Stop Shop for all band merch with the largest selection of officially licensed music merchandise in the world! Use PCJABBERJAW for 15% off www.rockabilia.com --- Want more industry insight? Head over to Outerloop Coaching www.outerloopcoaching.com --- Email any questions or comments for the podcast to askblasko@gmail.com Follow Blasko on Twitter/IG: @blasko1313 Follow Mike Mowery on Twitter/IG: @mikeoloop ManageMental is part of the Jabberjaw Media Network www.jabberjawmedia.com Check out Blasko's Spotify Playlist here volumeforever.com Learn more about your ad choices. Visit megaphone.fm/adchoices

This week Blasko and Mike take some questions from one of our loyal listeners, Andrew, about what Labels and Managers are looking for. This is gonna be killer, so let's get mental! ------------------- Hi Blasko, I'm really enjoying the podcast so far, and I have a question for you: As a manager, what's most important to you when deciding to work with an artist? I'm probably like most people who listen to your show in that I'm an artist trying to build my band. I understand that a record label needs to consider whether a band has a following when signing them, but what do managers look for? Conversely, if an artist has multiple offers from prospective managers, what should the artist consider? Do you have any advice for an independent band, preparing to release an album in 2018? My band is just about finished tracking its new album. It's been almost two years in the making and I want to make sure we have a plan when it comes to putting it out. Do you have any advice? Sincerely, Andrew ------------ Rockabilia is your One Stop Shop for all band merch with the largest selection of officially licensed music merchandise in the world! Find merch from your favorite bands and use PCJABBERJAW for 15% off at www.rockabilia.com ------------ Want more industry insight? Outerloop Coaching has got you covered, head over to www.outerloopcoaching.com ------------ We want to hear from you so please don't hesitate to email any questions or comments to askblasko@gmail.com Find Blasko on Twitter and Instagram: @blasko1313 Find Mike Mowery on Twitter and Instagram: @mikeoloop ManageMental is part of the Jabberjaw Media Network www.jabberjawmedia.com Check out Blasko's Spotify Playlist here volumeforever.com Learn more about your ad choices. Visit megaphone.fm/adchoices

This week Blasko and Mike talk about part timing your music career, thanks to a question from a new listener. This is gonna be killer, so let's get mental! ------------ Hi, I just found out about your show and have been binge-listening to it, really great stuff! I'm 20 and I've been trying to get a band off the ground since high school. This is finally the year that I'm going to make it happen because I've finally found some dedicated people and we're hoping to have an EP out and start to play shows by the end of the year. However, I'm also a college student pursuing a promising career in Computer Science. Apart from something like making DAW plugins for a living or working remote, it's unlikely that these two worlds will play nice with each other. I think more and more people are interested in the idea of a part-time music career, with revenue drying up in the industry and Misha of Periphery coming out and saying that it's basically a break-even gig, etc. I think there can be advantages, even; when you're making six figures as a software developer you have a lot more money to invest in your band, for example. Am I completely off base for thinking that it's possible to pull something like this off? Thanks for taking the time to help me out. Robbie ------------ Rockabilia is your One Stop Shop for all band merch with the largest selection of officially licensed music merchandise in the world! Find merch from your favorite bands and use PCJABBERJAW for 15% off at www.rockabilia.com ------------ Want more industry insight? Outerloop Coaching has got you covered, head over to www.outerloopcoaching.com ------------ We want to hear from you so please don't hesitate to email any questions or comments to askblasko@gmail.com Find Blasko on Twitter and Instagram: @blasko1313 Find Mike Mowery on Twitter and Instagram: @mikeoloop ManageMental is part of the Jabberjaw Media Network. www.jabberjawmedia.com Check out Blasko's Spotify Playlist here volumeforever.com Learn more about your ad choices. Visit megaphone.fm/adchoices

This week Blasko and Mike talk about cover songs. This is gonna be killer, so let's get mental! Original Article: http://www.hypebot.com/hypebot/2018/07/5-reasons-to-record-release-you-own-cover-songs.html Author: Patrick McGuire from the Landr blog* Given the time and energy which it takes to record new music, along with the challenges facing the format of the conventional album, artists looking to make splash should consider the advantages of a well crafted cover. Here we explore why [for the full article, click the link above]: 1. Covers help your songwriting and music theory 2. Cover song licensing is simpler than you think 3. Covers have become a big part of modern music 4. Covers take less time 5. Covers are a new first impression for fans ------------ Rockabilia is your One Stop Shop for all band merch with the largest selection of officially licensed music merchandise in the world! Find merch from your favorite bands and use PCJABBERJAW for 15% off at www.rockabilia.com ------------ Want more industry insight? Outerloop Coaching has got you covered, head over to www.outerloopcoaching.com ------------ We want to hear from you so please don't hesitate to email any questions or comments to askblasko@gmail.com Find Blasko on Twitter and Instagram: @blasko1313 Find Mike Mowery on Twitter and Instagram: @mikeoloop ManageMental is part of the Jabberjaw Media Network. www.jabberjawmedia.com Check out Blasko's Spotify Playlist here volumeforever.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Subscribe to A New Level here: https://www.jabberjawmedia.com/podcasts/a-new-level Hey there. This is Blasko. You may know me from my other podcast ManageMental where my co-host Mike Mowery and I discuss the hottest topics and strategies in the music business. Or you may know me as the bass player for Ozzy Osbourne… Or you may know me as the crazy cat guy on Instagram. Either way, you are here and I am happy to have your attention. What you may not know is that I started my career in the music biz when I was still a teenager in High School. My first band got a record deal and we released 3 albums before we broke up in 1988. I have gone on to play bass for some of the biggest and baddest names in Heavy Metal. Over the years I have amassed quite the network of friends and colleagues. Managers, record label executives, attorneys, A&R guys, booking agents, publicists, radio programmers and the list goes on. I thought it might be interesting to start a podcast where I interview all of these people. We all started out with one simple thing. Passion. Passion for the music. We weren't just handed our careers. We earned them.  We had no unfair advantages. We are not magicians. We are not superheroes. I want to share all of our stories with you. How did we get here? What drove us? What inspired us? What keeps us doing this now and how do we see into the future? But even more importantly how can you learn from this? How can these stories inspire you? My mission for this podcast is to empower you to take your future into your hands and chase your dreams. We all faced adversity and criticism but we overcame it. You can, too. In Season One, I invite you to meet the masters. Some of the greatest people in the business representing both past and present some of the greatest names of the genre: Slayer, Pantera, Rob Zombie, Anthrax, Ministry, Lamb of God, Clutch, Refused, Mastodon, King Diamond, Dillinger Escape Plan, Amon Amarth and even Jackson Galaxy. We dive deep into their origins and follow their paths as they grow and innovate into uncharted territory. I have known these people on a personal level for decades and even I learned something from these conversations. I know that you will as well. At risk of being redundant these stories are truly inspiring. You want a career in the music business? It can be done. We all did it and now you can learn how. So, on Tuesday, July 3rd I will dropping season 1 Netflix binge listen style. All 10 episodes are each about 30 minutes long and will be available on all platforms so you can download them and listen at your leisure. Thanks for listening and thanks for allowing me to guide you in your search for A New Level. Email Me: AskBlasko@Gmail.com Instagram: @Blasko1313 Twitter: @Blasko1313 Facebook Page: aNewLevelPodcast   Please Rate / Review on Apple Podcasts or wherever you listen to this show!    Thanks to Musicians Institute, Blake Bunzel, Monster Products and Jabberjaw Media for all your hard work.    Thanks to all my guests and listeners for your support!  Learn more about your ad choices. Visit megaphone.fm/adchoices

This week Blasko and Mike talk about their own management companies, inspired by some questions from one of our loyal listeners. This is gonna be killer, so let's get mental! =============================== Adrenaline PR Retraction Hi Blasko, Big fan of the podcast, I've been following it for the past year and using it to adjust my approach to both managing my own band and others. My question is: What's a day in the life for both you and Mike like at work? I'd love a detailed response of how much time a day you are spending personally on different aspects of the multi-faceted job of band management. Alternatively, maybe a discussion about the organization and structure of both Mercenary's and Outerloop's teams would be interesting to help understand management companies at higher levels. Thanks again for all the time you both put into the podcast, it's been a game changer. Adam PS: I think the Facebook group for the podcast is a great idea. Having a place to talk to the other listeners and seeing who else out there is putting in the effort of researching band management would be a terrific resource and network to have. =============================== Rockabilia is your One Stop Shop for all band merch with the largest selection of officially licensed music merchandise in the world! Find merch from your favorite bands and use PCJABBERJAW for 15% off atwww.rockabilia.com ------------ Want more industry insight? Outerloop Coaching has got you covered, head over to www.outerloopcoaching.com ------------ We want to hear from you so please don't hesitate to email any questions or comments to askblasko@gmail.com Find Blasko on Twitter and Instagram: @blasko1313Find Mike Mowery on Twitter and Instagram: @mikeoloop ManageMental is part of the Jabberjaw Media Network. www.jabberjawmedia.com Check out Blasko's Spotify Playlist here volumeforever.com Learn more about your ad choices. Visit megaphone.fm/adchoices

This week Blasko and Mike talk reverse engineering! During the podcast, Mike talks about ‘And The Writer Is' with John Feldmann, to check out that episode visit: https://apple.co/2yywpsf For more insight, revisit ManageMental Episode 60, “Just Get Started.” This is gonna be killer, so let's get mental! ------------ Original Article: https://lateralaction.com/articles/how-to-achieve-your-goals-through-reverse-engineering/ Author: Mark Hayward is a co-founder of the nonprofit, Train for Humanity. You can follow him on Twitter @mark_hayward. * Guest post by Mark Hayward on LateralAction.com How to Achieve Your Goals Through Reverse Engineering Everyone has dreams and goals, but some folks lack a method and vision for success; while others are just plain afraid to pursue their potentially life changing ideas because they are terrified of failure. In technical terms, reverse engineering can be defined in the following manner: The process of discovering the principles of a system through analysis of its structure, function and operation. It often involves taking something apart and analyzing its workings in detail. To begin forward momentum, I apply my own interpretation of reverse engineering to my goals; whereby, I analyze and ‘take apart' precisely what it is I hope to accomplish and in this case we are talking about being successful at music. More specifically, I attempt to build a framework for success by breaking down, in reverse order the steps and tasks that will be required to effectively achieve my ambition. The four keys to reverse engineering for success are: Determine the most basic level of the goal.Ensure that you are committed.Identify as many steps as possible that are required to reach the goal.Take action! ------------ Rockabilia is your One Stop Shop for all band merch with the largest selection of officially licensed music merchandise in the world! Find merch from your favorite bands and use PCJABBERJAW for 15% off at www.rockabilia.com ------------ Want more industry insight? Outerloop Coaching has got you covered, head over to www.outerloopcoaching.com ------------ We want to hear from you so please don't hesitate to email any questions or comments to askblasko@gmail.com Find Blasko on Twitter and Instagram: @blasko1313 Find Mike Mowery on Twitter and Instagram: @mikeoloop ManageMental is part of the Jabberjaw Media Network www.jabberjawmedia.com Check out Blasko's Spotify Playlist here volumeforever.com Learn more about your ad choices. Visit megaphone.fm/adchoices

In the last episode of ManageMental, Blasko and Mike chatted about ways to succeed in the music biz. That was a really great episode so check it out of ya haven't already! This week they continue the conversation with ways to succeed in the music industry. This is gonna be killer, so let's get mental! ------------------------ Original Article: https://www.berklee.edu/careers/essentialsofsuccess.html Author: Peter Spellman served as director of the Career Development Center at Berklee College of Music. TITLE: Five Essentials of Music Career Success Music is too big a world for a one-size-fits-all model of music career success. Musicians' career paths are as unique as their individual fingerprints. Nevertheless, there are a few guidelines that I believe apply to anyone trying to make a living career out of their love of music. Here are five: Hone your talent and realize there is a place for you.  Connect with as many people as you can because relationships drive music careers more that anything else, even talent.  Accept the new powers in your corner and take responsibility for creating your own success.  Understand that every business is becoming a "music business" and so musical opportunities are multiplying. Prepare to be versatile and to wear several hats initially, until your "brand" is established.  --------------------------------- Rockabilia is your One Stop Shop for all band merch with the largest selection of officially licensed music merchandise in the world! Find merch from your favorite bands and use PCJABBERJAW for 15% off atwww.rockabilia.com ------------ Want more industry insight? Outerloop Coaching has got you covered, head over to www.outerloopcoaching.com ------------ We want to hear from you so please don't hesitate to email any questions or comments to askblasko@gmail.com Find Blasko on Twitter and Instagram: @blasko1313 Find Mike Mowery on Twitter and Instagram: @mikeoloop ManageMental is part of the Jabberjaw Media Network. www.jabberjawmedia.com Check out Blasko's Spotify Playlist here volumeforever.com Learn more about your ad choices. Visit megaphone.fm/adchoices

This week Blasko and Mike discuss an article on The Huffington Post called The Music Industry Formula for Success Does Exist. For the full article, head to the link below. This is gonna be killer, so let's get mental! Original Article: https://www.huffingtonpost.com/patrick-hess/the-music-industry-formul_b_5783810.html?guccounter=1 Author: Patrick Hess on Twitter: www.twitter.com/phox6801 The Music Industry Formula for Success Does Exist TIMING DEMAND TALENT IMAGE / BRAND EXPERIENCE WORK ETHIC FINANCES / RESOURCE MENTORS / ADVISORS FAN CONNECTION KNOWING YOUR STRENGTHS AND WEAKNESSES RECORD SALES & RADIO PLAY FLEXIBILITY ------------ Rockabilia is your One Stop Shop for all band merch with the largest selection of officially licensed music merchandise in the world! Find merch from your favorite bands and use PCJABBERJAW for 15% off atwww.rockabilia.com ------------ Want more industry insight? Outerloop Coaching has got you covered, head over to www.outerloopcoaching.com ------------ We want to hear from you so please don't hesitate to email any questions or comments to askblasko@gmail.com Find Blasko on Twitter and Instagram: @blasko1313 Find Mike Mowery on Twitter and Instagram: @mikeoloop ManageMental is part of the Jabberjaw Media Network. www.jabberjawmedia.com Check out Blasko's Spotify Playlist here volumeforever.com Learn more about your ad choices. Visit megaphone.fm/adchoices

This week on ManageMental, Mike and Blasko talk revisit the do's and don'ts of writing emails to industry pros. Check out Episode 41 for Part 1, This is gonna be killer, so let's get mental! Email Example 1: Greetings, We are a new project but I think we have something fresh to offer. I will keep this simple and sweet and let you judge for yourself. Website: Facebook: Soundcloud: Label: We have one track that is good on mixing. The rest o the album is still in mixing and we will receive that very soon. I will be sending you a few private links via Soundcloud so that you can hear some of our rough unmixed tracks. Please do not judge them to harshly as they are not correct yet. XXX song is on our website and Soundcloud and is mixed and mastered. It features XXX of the highly regarded band XXX. Private Playlist of Rough tracks: Email Example 2: Hi Mercenary, I found you via Andy Black, and wanted to reach out and see if we may be considered to join your roster of artists.  We are XXX, from New York, and we are on a journey to create positive change.  We have a polished, entirely self created and owned product with a clear vision, and are seeking a manager that understands the industry and can help us launch this project into the mainstream.  Up until this point we have done/handled/managed/created all facets of this project ourselves; writing, recording, productions, visuals, marketing, PR, radio, advertising, distribution, administrative, etc. We need a larger team to achieve our goals, and we would love the opportunity to work with you. Please review some of our material below.  Our first single XXX has nearly 300K Youtube/Vevo views, and Vevo is currently featuring our XXX video in their 'Incoming Alternative' playlist on the Vevo home page. Our single, XXX, recently picked up spins from Alternative Specialty Radio stations across the US and our songs can be heard in TV shows such as The Voice (NBC), Love and Hip Hop (MTV), Black Ink Crew (MTV), and Desperate Housewives (BRAVO).  Links Please let us know your thoughts and if we may get on a call to chat in more detail about the project. Warm regards, ------------ Rockabilia is your One Stop Shop for all band merch with the largest selection of officially licensed music merchandise in the world! Find merch from your favorite bands and use PCJABBERJAW for 15% off at www.rockabilia.com ------------ Want more industry insight? Outerloop Coaching has got you covered, head over to www.outerloopcoaching.com ------------ We want to hear from you so please don't hesitate to email any questions or comments to askblasko@gmail.com Find Blasko on Twitter and Instagram: @blasko1313 Find Mike Mowery on Twitter and Instagram: @mikeoloop ManageMental is part of the Jabberjaw Media Network. www.jabberjawmedia.com Check out Blasko's Spotify Playlist here volumeforever.com Learn more about your ad choices. Visit megaphone.fm/adchoices