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This weeks special guest is Maddy Martin. Maddy is the head of growth and education at Smith.ai, which provides integrated phone and web chat services for small-to-medium sized businesses including their virtual receptionist & intake service, live website chat, and Keypad cloud phone system. She has spent the last decade growing tech startups from New York to California, and has expertise in digital marketing, small business communications, lead conversion, email marketing, SEO, and event marketing. Here to talk about all that and so much more, join us in welcoming our guest, Maddy Martin. 0:00 Intro and welcome guest Maddy Martin, Head of Growth and Education at Smith AI.1:22 Maddy's background: from culinary arts to online SEO and now to Smith AI.3:33 How Maddy's experience in content creation and audience building translates to her work at Smith AI.6:08 The importance of understanding your target audience and speaking their language.8:22 What is Smith AI and how does it work? (Calls, chats, text messages, Facebook messages)11:22 How Smith AI helps businesses qualify leads and capture more sales.13:33 Using Smith AI's chatbots to gather valuable customer data and insights.15:22 How to get started with Smith AI: free trial, pricing plans, and custom solutions.18:33 Smith AI vs. traditional lead generation: focus on prequalification and nurturing leads.20:22 Can you get transcripts of the conversations with Smith AI's live staff?22:22 Integrating Smith AI with your existing phone system and recording calls.24:22 Parting shot: Maddy encourages listeners to delegate more and try Smith AI with a special discount code (EGGS100).26:22 Outro and thanks to Maddy and the audience.Our Guest:Maddy Martinhttps://smith.ai ----Credits:Hosted by Michael Smith and Ryan RoghaarProduced by Ryan RoghaarTheme music: "Perfect Day" by OPM The Carton:https://medium.com/the-carton-by-eggsFeature with Zack Chmeis of Straight Method up now! https://medium.com/the-carton-by-eggs/zack-chmeis-35dae817ac28 The Eggs Podcast Spotify playlist:bit.ly/eggstunes The Plugs:The Showeggscast.com@eggshow on twitter and instagramOn iTunes: itun.es/i6dX3pCOn Stitcher: bit.ly/eggs_on_stitcherAlso available on Google Play Music! Mike "DJ Ontic" shows and infodjontic.com@djontic on twitter Ryan Roghaarhttp://rogha.ar
Often, the comedy version of Field of Dreams involves places and spaces that are much more humble than a field. Perhaps, an apartment courtyard to many is just something to merely pass by even though there might be seating of some kind. To others, like comedy producing team Maddy Martin and Ben Berke, creators of Aggressively Alive, it's clearly the home of their very slick, DIY house show that has survived both the pandemic and the aftermath of it all the way to the 2 year mark. Any live comedy show lasting 2 years at this point in time is pretty damn impressive and we chat all about all things Aggressively Alive (and comedy in general) with Martin for this week's TCB Field Report. Follow Maddy @fakemaddymartin and Aggressively Alive @aggressivelyalive on IG. Get tickets for Aggressively Alive at aggressivelyalive.com. Produced by Jake Kroeger Music by Brian Granillo Artwork by Andrew Delman and Jake Kroeger
When your firm receives a call, how is it handled? Does it go to an automatic receiver, or does a receptionist answer it? What is the conversation like? Do you think your firm makes a good first impression, or do you lose more potential clients than you gain? In this episode, we have a conversation with Maddy Martin, the Senior Vice President of growth at Smith AI. Smith AI is a 24/7 customer engagement platform best known for virtual reception and outreach. Maddie is a nationwide speaker that's been recognized over the last six years for providing CLE on law firm communication and growth. Listen in as we discuss the top mistakes to avoid when outsourcing your first impression. Show Highlights: The problem with firms holding tasks too close to their chest and not delegating them The benefits of auditing your firm's call handling Why you need to answer every inbound call How to handle potential clients that are agitated or pushing back The importance of providing a pronunciation guide to your virtual receptionist Follow and Review: We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Supporting Resources: Book A Consultation at GNGF: gngf.com/consultation https://assets.website-files.com/5b15ca3d02dd414c89ecc3ed/63b49ffc463bd54609cb9a51_Smith-SMB-white-paper-12302022-Fortifying-Your-Frontlines.pdf ACTION STEPS: Call, text, or message your firm and see what kind of response you get. Did they follow your instructions? Did you get the first impression that you're trying to give? Schedule to do it regularly… *** Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.
Shownotes can be found at https://www.profitwithlaw.com/352. Here's a bonus episode for you! This episode is an excerpt from Maddy Martin's session at the 2021 Law Firm Growth Summit: 10 Tasks to Automate and Delegate for Faster, Better Growth. In this session, Smith.ai's Head of Growth and Education, Maddy Martin, will draw on her 15 years of business development and digital marketing experience to pinpoint the primary ways most firms prematurely lose potential clients, and then she'll provide 5 simple solutions to close more sales without increasing lead-generation costs. Resources mentioned: If you enjoyed this excerpt from previous Law Firm Growth Summit, then you don't want to miss the next one in less than two weeks, December 5-7, 2022! Register for the 2022 Law Firm Growth Summit here: https://lawfirmgrowthsummit.com/podcast Join our Facebook Community: https://www.facebook.com/groups/lawfirmgrowthsummit/ To request a show topic, recommend a guest or ask a question for the show, please send an email to info@dreambuilderfinancial.com. Connect with Moshe on: Facebook - https://www.facebook.com/moshe.amsel LinkedIn - https://www.linkedin.com/in/mosheamsel/
In this Spotlight Session, we talk with Maddy Martin, VP of Marketing at Smith.ai, a 24/7 customer engagement platform. They are currently helping a few thousand businesses with their reception outreach. You'll learn:
We're on a brief break while we gear up for Season 2 of FSC, but we still want to give you something to think about (or revisit) in the mean time, especially if you missed it the first time around. Check out our great Season 1 chat with Maddy Martin about getting your paying clients in front of the expert (you) as quickly as possible. ---- Great client service requires making the client's process as easy and efficient as possible. We should aim to minimize the time it takes for prospective clients to go from first contact to face-to-face expertise from you. Our friend Maddy Martin of Smith AI joins us to discuss the ways to increase that "speed to expert," and why it benefits both you and the client. Find Maddy on Twitter or LinkedIn. ---- FiveStarCounsel.com Get our FREE client service whitepaper! Join the Five Star Counsellors FB Group: https://www.facebook.com/groups/1575616019297055
Shownotes can be found at https://www.profitwithlaw.com/311. Your phone rings, you've spent a LOT of money to get the phone to ring, how well do you do in leading your prospect to becoming a client? In this recorded session from our 2019 Law Firm Growth Summit®, Maddy Martin from Smith AI shares 7 Sales Steps you want to systemize to ensure you are maximizing the potential you have in the leads coming through the door (or phone, web, social, etc.) Resources mentioned: 7 Sales Step Slide Deck - https://bit.ly/7-Sales-Steps-LFGS Join our Facebook Community: https://www.facebook.com/groups/lawfirmgrowthsummit/ To request a show topic, recommend a guest or ask a question for the show, please send an email to info@dreambuilderfinancial.com. Connect with Moshe on: Facebook - https://www.facebook.com/moshe.amsel LinkedIn - https://www.linkedin.com/in/mosheamsel/
This week, we're once again taking a look back at the last nine episodes of the show, recapping the main points, and adding a little more perspective and discussion. We've had such great guests, and want to really sink these lessons and takeaways in, and give you a chance to hear the main points on any episodes you might have missed. 81. The Art of Email Delegation w/ Lizzy Brooks 82. Email Delegation for Attorneys w/ Maddy Martin, Jess Birken, and Tyson Mutrux 83. Finding Your Email Solutions w/ Jess Birken 84. Delivering Real Value with Subscriptions w/ Jonathan Tobin 85. Going Solo and Thriving with Your Practice w/ Carolyn Elefant 86. Tech Trends You Shouldn't Spend Money On (Yet) w/ Jess Birken and Jared Correia 87. Building the Data-Driven Law Firm w/ Ed Walters 88. FSC Live from ABA TECHSHOW! 89. The Consumerization of Legal w/ Kim Bennett As we mention at the end of the episode, if you have questions for our upcoming Q&A, please send those our way at john@fivestarcounsel.com or on any of our social channels! ----- FiveStarCounsel.com Get our FREE client service whitepaper! Join the Five Star Counsellors FB Group: https://www.facebook.com/groups/1575616019297055 Here's a link for you to get 20% off your first year of using TextExpander! - https://fivestarcounsel.com/textexpander
In March 2022, I attended the fabulous ABA Tech Show in Chicago, and I had a chance to hear from some amazing speakers, and even chat with a few for our show. I asked our guests the same four questions: Describe the topic you're talking about at the conference Give me one takeaway from your session Tell me one thing you've learned here at ABA Techshow And lastly, what's one of the biggest distractions facing lawyers today? I spoke with some familiar names, and a few new guests: Gyi Tsakalakis, Jeannine Lambert, Ivy Grey, Jon Tobin, Jacqueline Schafer, Josh Weaver, Ann-Marie Rabago, Maddy Martin, and Bob Ambrogi. The answers I got were pretty fantastic, and I want to share them with you here this week. ----- FiveStarCounsel.com Get our FREE client service whitepaper! Join the Five Star Counsellors FB Group: https://www.facebook.com/groups/1575616019297055 Here's a link for you to get 20% off your first year of using TextExpander! - https://fivestarcounsel.com/textexpander
How do lawyers get started with an email-focused assistant? How do we overcome the biggest personal mental roadblocks to handing off those reins? What's stopping YOU from doing this today? This week's episode is a little different than normal - it's episode two in our three-episode series on outsourcing email. I took part in a panel discussion hosted by our friend Maddy Martin at Smith AI, focused on how to integrate a virtual email assistant. I'm joined by attorneys Jess Birken and Tyson Mutrux. Our discussion gets to the heart of the unique challenges attorneys face with regards to email and communication in general. It's tough to let go of that control, but as we discuss in last week's episode, the benefits are tremendous. Our panel discusses how to ensure consistency with an assistant, how to find, train, and get started with your assistant, and even how to address confidentiality and security issues. I'm a fan of everyone involved here, and I think our discussion is very worthy of your time. Let's get to it. Find Maddy on Twitter or LinkedIn. Find Jess on Twitter @JessBirken or at https://hackyourpractice.lawyer Find Tyson on Twitter at https://twitter.com/lawyertyson or LinkedIn at https://www.linkedin.com/in/tysonmutrux ----- FiveStarCounsel.com Get our FREE client service whitepaper! Join the Five Star Counsellors FB Group: https://www.facebook.com/groups/1575616019297055 Here's a link for you to get 20% off your first year of using TextExpander! - https://fivestarcounsel.com/textexpander
Shownotes can be found at https://www.profitwithlaw.com/276. During the week of December 20th, 2021 we kicked off a virtual planning event to help you plan your best year ever in 2022. This is our fourth session with Maddy Martin from Smith.ai and she shares the best way to improve operations and boost lead quality through a better intake system. Resources mentioned: Tired of being a stressed out lawyer? Book a free coaching call with one of our coaches and find out how to become a proud and free law firm owner - profitwithlaw.com/freecoaching Register for the rest of the Best Year Ever 2022 event: https://www.profitwithlaw.com/annualplanning Best Year Ever 2022 Law Firm Growth Summit Annual Planning Experience Replay link: https://www.profitwithlaw.com/planningreplay Check out Smith.ai profitwithlaw.com/smithai Join our Facebook Community: https://www.facebook.com/groups/lawfirmgrowthsummit/ To request a show topic, recommend a guest or ask a question for the show, please send an email to info@dreambuilderfinancial.com. Connect with Moshe on: Facebook - https://www.facebook.com/moshe.amsel LinkedIn - https://www.linkedin.com/in/mosheamsel/
“You should be speaking truth and focusing on honesty in marketing…” Maddy Martin is the VP of Marketing for Smith.ai, which provides 24/7 communication & intake services for businesses, by phone, website chat, text, and Facebook Messenger. She has spent the last decade growing tech startups from New York to California, and has expertise in digital marketing, small business communications, lead conversion, email marketing, SEO & content marketing, social media, co-marketing, and event marketing. Questions I asked her included: Why do email open rates no longer matter (Hint: iOS 15)? What's the best way to use branding guidelines? Do leads/prospective customers really read e-books? What is the ultimate goal for any B2B company? What is a “leaky” lead funnel? How do you “plug it”? What role do chatbots play in a business's SEO strategy? Connect with Maddy via: Email - maddy@smith.ai LinkedIn - https://www.linkedin.com/in/madelainemartin/ Twitter - https://twitter.com/madelainemartin/ And here's a FREE and wonderful eBook from the Smith.ai team, How to Use Virtual Receptionists for Small Business Growth - https://assets-global.website-files.com/5b15d605b7c459fc409872b5/6189368976b9b9c71fb04012_Smith-SMB-white-paper-11052021.pdf --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/kennysoto/message
LifeBlood BRAND: We talked about how technology is helping free up time without sacrificing personalization, how to qualify prospective clients when they call and find your company online, and why now is the time to start delegating with Maddy Martin, digital marketing expert and Head of Growth and Education at Smith AI. Listen to learn how to leverage technology to effectively intake prospective clients! For the Difference Making Tip, scan ahead to 18:27! You can learn more about Maddy at Smith.ai, Facebook, Twitter, Instagram and LinkedIn. You can learn more about the show at MoneyAlignmentAcademy.com, Twitter, LinkedIn, Instagram and Facebook or contact George at Contact@GeorgeGrombacher.com.
This week's guest, Maddy Martin, is the VP of Marketing at Smith.ai – a virtual receptionist company focused on helping small businesses excel and outperform Have you ever considered outsourcing answering your inbound calls, outbound calls or chat? A definite consideration for small business who lack the capacity to bring in a full time receptionist or larger companies who want to catch overflower or offer 24 hours service. Don't let your customers go to voice mail. Instead discover the difference between a virtual receptionist and a virtual call center (it's important). In addition, hear about what type of tasks you can outsource freeing your time to focus on growth oriented tasks. In addition, this episode discusses why you should avoid paying inbound phone answering services by the minute as well as the white glove chat service that is available at Smith.ai. Episode Action Items: To learn more about Maddy Martin and Smith.ai, you can visit https://smith.ai (https://smith.ai). Receive a $100 discount on your first month when you use code 'makeeachclickcount'.
“76% of lawyers are saying that they are overworked” and spend too many hours doing administrative tasks, says Maddy Martin, VP of Marketing at Smith.ai. In today's episode, your host Alex Valencia and guest speaker Maddy will discuss ways your firm can convert more clients from SEO traffic with the use of virtual receptionists and live chats. One of the key elements to retaining online leads is mastering responsiveness. In fact, two-thirds of clients' decision making comes from the initial response from the law firm. Maddy says there are three components to mastering responsiveness: speed, channel (where your content lives), and the content itself. As a law firm's owner, you do not have enough time in the day to tend to all of this and do your job, making it necessary for you to implement effective systems so your firm can continue to maintain and grow. According to Maddy, delegating tasks to virtual assistants and live chats will allow your firm to have ongoing, personal, and compassionate communication with potential clients that will drive up your lead conversion. Studies have shown that live chatting has the potential to increase lead conversion by over 20%. In addition, it simultaneously allows for your firm to screen clients faster because almost half of your potential clients prefer the convenience of online chat. Whether you're just opening your doors and you want to capture every lead, or you've been in practice for years and want to be more effective at screening leads, your business can benefit from virtual receptionists and live chat. Tune in to this episode of The We Do Marketing Hour podcast. You won't want to miss this incredible conversation about how to implement these customizable systems so your firm can grow while serving clients better and faster! If you like what you hear, please subscribe and leave a review, and tune in wherever you get your podcasts! Quotes: “Leads are very much fleeting in the same way, easily lost if you're not paying close attention right in the moment to them. So it's critical that you pay attention to them at those moments of optimal conversion.” (07:26- 07:41) “The biggest drop-off which also happens to be the biggest factor in the decision making process for the client - is right after that marketing hits.” (14:22- 14:35) “93% of leads convert after the sixth call attempt.” (28:13-28:18) “About 24% of the leads that are coming through are contacting the firm after hours- this is a wide range of practice areas - and 15% of the chat leads are net new - meaning they were not otherwise calling, emailing, filling in the contact form, etc. They actually only engaged when there was chat.” (44:02- 44:25) Default Links: Link with Maddy on LinkedIn: https://www.linkedin.com/in/madelainemartin/ For a FREE 1:1 consultation with Alex please visit: https://calendly.com/wdwc-alex/15min?month=2021-06 Link with Alex on LinkedIn: https://www.linkedin.com/in/wedowebcontent/ For guest speaker and topic requests, please send all inquiries to We Do Web Content's Director of Marketing Dina Davis, at contact@thewedomarketinghour.com
Maddy Martin is the Head of Growth and Education at Smith.ai, which provides integrated 24/7 communication services for businesses, including their virtual receptionist service, live website chat, text answering, and Facebook Messenger answering. Smith.ai delivers far more than a friendly response, with intake, scheduling, and outbound SDR services that connect through robust integrations into your business systems. Maddy has spent the last decade growing tech startups from New York to California, and has expertise in digital marketing, lead conversion, email marketing, social media, SEO, affiliates, and event marketing. To learn more about Smith.ai, visit https://smith.ai. Sign up for a virtual receptionist or live-staffed chat plan, or schedule a free consultation to see how our 24/7 agents can help your business achieve revenue growth goals faster: https://calendly.com/smith-ai-intro/general Use code BREAKFAST for $100 off your first month of service for both calls and chats! Social Media links: twitter.com/smithdotai facebook.com/virtualreceptionists https://www.linkedin.com/company/smith-ai https://www.instagram.com/smith.ai/ ------ Support the Breakfast Leadership Network! Burnout Proof Your Life Online Course. Enter the code NINETY at checkout, to save 90% off the course: https://breakfastleadership.teachable.com/p/burnout-proof-your-life Hire Michael to speak at your event: https://BreakfastLeadership.com/speaking Burnout proof your life with the new book Burnout Proof: How To Establish Boundaries To Avoid The Negativity Of Stress https://amzn.to/2JkbKxQ Buy Michael's life-altering book: 369 Days: How To Survive A Year of Worst-Case Scenario: https://www.amazon.com/369-Days-Survive-Worst-Case-Scenarios-ebook/dp/B074CCLKZP/ref=sr_1_1?ie=UTF8&qid=1502047423&sr=8-1&keywords=369+days Contribute on Patreon: https://www.patreon.com/bfastleadership Or PayPal: https://www.paypal.me/bfastleadership Breakfast Leadership Network Merchandise: https://teespring.com/stores/breakfast-leadership-network Like, Rate and Review the Breakfast Leadership Show on Apple Podcasts: https://podcasts.apple.com/ca/podcast/breakfast-leadership/id1207338410
Shownotes(0:46) Introducing Maddy Martin and Smith.ai(5:06) How pairing AI with humans can generate more sales(16:06) Asking questions to understand your client's goals(19:23) Co-marketing(23:24) Myth-busting(27:52) What's next for Smith.aiLinksDerek GerberMaddy MartinSmith.ai Quotes“We're constantly sharing best practices back and forth between the phone receptionist side and then the chat agent side. We might build a technology that sequences a conversation on a chat agent sort of playbook, and then that's something that we want to bring then to the phone side and say, how can we better streamline the phone calls to make them more accurate, efficient, and speedy.” (6:21)“How can you use the language that they bring to you back to them for improved marketing, for improved advertising, and in those sales discussions, equip your sales team to better enable those deals to go through.” (12:00)“You want to help people use their time wisely to evaluate your business. And asking them the questions is a steering mechanism. It sets good guidelines and boundaries for how the relationship will move forward.” (17:43)“Right now, we see the blend of human and AI being the best hybrid use case, greater than the AI alone because that lacks the personal finesse and that compassion and human connection. But the human alone is, as we know, very error prone. No matter how great their training or background or experience, and they do benefit from some technology backing them up.” (25:37)“Robots are very capable, but they're only as capable as what we can write algorithms for. And there's a certain heart and soul piece that we haven't figured out.” (26:34)https://explainify.com/
It's time to break down real SaaS marketing problems - with a sour twist. Garrett Mehrguth interviews marketing leaders from around the world while they're challenged to get their words out - puckering with sour candy/food they consume throughout their conversation. Guest: VP of Marketing at Smith.ai, Maddy Martin!
Maddy Martin is the head of growth and education at Smith.ai, which provides integrated communication services for small businesses (primarily solo and small law firms), including their virtual receptionist & intake service, live website chat, and text answering. She has spent the last decade growing tech startups from New York to California, and has expertise in digital marketing, lead conversion, email marketing, social media, SEO, affiliates, and event marketing. Social Media Handles @madelainemartin @smithdotai facebook.com/virtualreceptionists linkedin.com/company/smith-ai
Maddy Martin is the head of growth and education at Smith.ai, which provides integrated communication services for small businesses (primarily solo and small law firms), including their virtual receptionist & intake service, live website chat, and text answering. She has spent the last decade growing tech startups from New York to California, and has expertise in digital marketing, lead conversion, email marketing, social media, SEO, affiliates, and event marketing. Social Media Handles @madelainemartin @smithdotai facebook.com/virtualreceptionists linkedin.com/company/smith-ai
In this episode, Elias has a chat with Maddy Martin, the VP of Marketing at Smith.ai. Smith professionally answers business calls, chats, texts, and social messages. She has an extensive background in marketing and shares valuable insights: Learning when starting a marketing department from scratch What is funnel marketing? How to measure funnel conversions properly How to guide leads from Top to Bottom of Funnel Selecting the right social media tooling Using reviews and review websites in your marketing Using chat for your website LinkedIn Maddy Martin: https://www.linkedin.com/in/madelainemartin/ Website Smith.ai: https://smith.ai/ The mentioned code for $100 off the first month of service at Smith.ai for our listeners is MARKETINGGUYS and that can be applied to the virtual receptionist and live website chat services. The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe. If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl
Does your business have the proper answering service? Nowadays people shop and do basically everything online so you better make sure your online customer service is really good for your business to excel. On this Feature Friday episode of the ROI Online Podcast, Steve talks with Maddy Martin, VP of Marketing at Smith.ai about answering services and how to use them best in your business. Maddy has an Inbound Marketing background and is currently the VP of Marketing for Smith.ai–a company that combines live agents and AI to provide superior virtual receptionist and intake services to small businesses. Under her marketing lead, she took the company to 7-figures in sales. Some of her specialties are Marketing vision, strategy, development, and execution.If you have a small business and don't really have any time to answer questions and social media messages you're probably in need of something like Smith.ai, which can help you professionally answer your business calls, chats, texts, and social messages—without adding more to your plate.Among other things, Maddy and Steve discussed:Maddys' backgroundSmith.ai and all its benefitsWhat an answering service is and does for your businessThe cost of an answering serviceWhat webchat services areWays to improve a chat-based customer serviceWhat you should know about your sales supportYou can learn more about Maddy here:Follow Maddy on LinkedInYou can learn more about Smith.ai here:https://smith.ai/Send them an EmailWe have a surprise for you!Use our affiliate LINK to get $100 off your first month of service for both calls and chats on Smith.ai!Read the books mentioned in this podcast:The Golden Toilet by Steve BrownThinking of starting your own podcast? Buzzsprout's secure and reliable posting allows you to publish podcasts online. Buzzsprout also includes full iTunes support, HTML5 players, show statistics, and WordPress plugins. Get started using this link to receive a $20 Amazon gift card and to help support our show!Support the show (https://cash.app/$stevemfbrown)
In this Episode, we speak to Maddy Martin, VP of Marketing (and partnerships) for Smith.ai, and one of her more active agency partners Matt Burke, CEO of Zillametrics. Our goal was to unpack their partnership to determine what makes it so successful for both parties. How to find and enable thought leader agencies to create content with you to attract both users and other agencies. Aligning on target audience overlap, the content and mutual value. Supporting clients who come through those collaborations. Holding each side accountable throughout. And for Maddy - building the repeatable process around this solid example of Partner Enablement. “What resonates the most is when somebody has done the due diligence enough to understand the type of clients we're working with and the type of solutions that are going to benefit us.” - Matt Burke How to attract thought leader agency partners. How to enable them to create help-desk quality case studies for your blog. The strategy for taking the client testimonial > matching that to an agency facilitator > and enabling the agency to showcase it on your blog as well as theirs. How Maddy helped speed up the case study creation by making introductions. How Matt would want to start and progress a new partnership. Maddy’s routine for finding and reaching out to agencies to get a calendar event. Matt’s advice to any tech teams to ensure a successful partnership. Maddy’s survey suggestion to uncover new partnership opportunities. Sections: [00:03:38] - Intros [00:06:16] - Overview of the outcome of their partnership [00:11:04] - Whatenabled Matt to be productive [00:14:20] - Maddy’s SOPs and advice [00:23:30] - How Matt likes to vet partnerships [00:33:24] - How to approach Matt’s agency persona [00:35:29] - Final advice from Maddy Resources: Here’s the article Matt created for Smith.ai Sendoso.com - The leading sending platform. Partnerstack.com - Partner tracking and payouts. Sharework.co - A free account mapping solution.
Great client service requires making the client's process as easy and efficient as possible. We should aim to minimize the time it takes for prospective clients to go from first contact to face-to-face expertise from you. Our friend Maddy Martin of Smith AI joins us to discuss the ways to increase that "speed to expert," and why it benefits both you and the client. Find Maddy on Twitter or LinkedIn. FiveStarCounsel.com Get our FREE client service whitepaper! Join the Five Star Counsellors FB Group: https://www.facebook.com/groups/1575616019297055
Resource Links:See what process can do for your firm with 28 FREE days of SweetProcessUse code: LFGPOD for $100 off your first month of Smith.aiCheck out the CaseFuel websiteGet your copy of The Legal Marketing FastlaneA whopping two-thirds of people base their buying decision on how fast a business initially responds. That’s nothing to sneeze at. But between call inquiries, chats, texts, emails, and Facebook messages, it’s tough to always be on the ball. This rings true for law firms: over half of firms never respond to initial client outreach! It’s safe to say that’s a whole lotta missed opportunity. And oftentimes, responsiveness boils down to capacity. If you’re running a small firm, you’ve likely struggled to juggle everything... And you've likely watched parts of your business suffer because of it. But upping your responsiveness can transform your business. You can take on more clients, or just be choosier when the clients you work with.If you're thinking, But how can I find the time? this episode is a must-listen. Maddy Martin of Smith.ai knows what it takes to help a business grow. In today’s episode, she takes a deep dive into responsiveness and explains how it will give you a competitive edge. She shares how automation and delegation can help you improve your intake — and free up your capacity at the same time. There’s much more to learn in this episode about growing your firm, so tune in now!About Maddy Martin:Maddy Martin is the head of growth and education at Smith.ai, which provides integrated communication services for small businesses, including their virtual receptionist & intake service, live website chat, and text answering. She has spent the last decade growing tech startups from New York to California and has expertise in digital marketing, lead conversion, email marketing, social media, SEO, affiliates, and event marketing (in-person and virtual).If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. See acast.com/privacy for privacy and opt-out information.
Shownotes can be found at https://www.profitwithlaw.com/180. In this Q&A Session Replay from the 2019 Law Firm Growth Summit, Attorney Daniel Campen asks whether someone should charge for consults and whether it would be different for new law firm owners who are trying to just get their first clients. Resources mentioned: The Law Firm Growth Summit is back! February 9-11, 2021 and it will be better than ever! You can register for FREE right now at https://www.lawfirmgrowthsummit.com. This episode is sponsored by LawFundAR. The easy and simple way to add payment plans to your practice with no risk to you. Get paid up front and still add the value of payment plan options for your clients. Learn more at lawfundar.com/profitwithlaw. Join our Facebook Community: https://www.facebook.com/groups/lawfirmgrowthsummit/ To request a show topic, recommend a guest or ask a question for the show, please send an email to info@dreambuilderfinancial.com. Connect with Moshe on: Facebook - https://www.facebook.com/moshe.amsel LinkedIn - https://www.linkedin.com/in/mosheamsel/
Shownotes can be found at https://www.profitwithlaw.com/179. In this Q&A Session Replay from the 2019 Law Firm Growth Summit, Attorney Michael Ziegler asks the panelists how to navigate the seemingly lost direct client communication when navigating adding automation to your firm. Resources mentioned: The Law Firm Growth Summit is back! February 9-11, 2021 and it will be better than ever! You can register for FREE right now at https://www.lawfirmgrowthsummit.com. This episode is sponsored by LawFundAR. The easy and simple way to add payment plans to your practice with no risk to you. Get paid up front and still add the value of payment plan options for your clients. Learn more at lawfundar.com/profitwithlaw. Join our Facebook Community: https://www.facebook.com/groups/lawfirmgrowthsummit/ To request a show topic, recommend a guest or ask a question for the show, please send an email to info@dreambuilderfinancial.com. Connect with Moshe on: Facebook - https://www.facebook.com/moshe.amsel LinkedIn - https://www.linkedin.com/in/mosheamsel/
In this day and age, how can salespeople schedule appointments when so many people are working from home? Tune in as Maddy Martin talks about prospecting in the modern sales world. Scheduling appointments in the remote working scene The work-from-home setting has a huge impact on sales especially in website chat messages, missing calls, and others. The impact is also apparent with what your next steps will be for the leads that are coming through. Every single call and chat is precious. This truth makes you realize that how you do in that first conversation is the most critical step. It's important to take that first incoming call or you do something about the first message. Salespeople have to be ready to respond and answer the calls at all times because your follow-up and other efforts will be in vain when you don't take the first opportunity that prospects present to you. There is a debate between profit and productivity. There's a question of whether you can interrupt your day for every inbound new lead. Screening and then scheduling are the most important workflows that you need to do to determine if you've asked the right person and identify if the prospect is right for the business. Sales is all about preparedness. It's important to lock in the prospect by scheduling it in your calendar. You can't be available every second of the day but you can be open to having the appointments scheduled to be able to prepare properly. Create a system that allows you to do other sales activities and let other people help fill in your calendar with qualified leads. You need to focus your energy on walking people through your business to the point that they're ready to sign an agreement with you because nobody else can do that better than you. There are several tools for scheduling available today - Calendly, Acuity, and ScheduleOnce. All these are only for a few bucks a month. With these tools, you don't need to spend so much time hiring new people. Make sure to have a quality lead list to begin with. Know your target audience and your ideal client profile and hone that. You can give that list to Smith.ai, a superior virtual receptionist, and they will do the outbound calls for you. At the moment, Smith.ai does social via Facebook Messenger. Most times, your ideal clients are busy during the day. On these remote-working days, you need to be available at that time when your prospects and clients are available. Always be on the channel where the conversations are happening about your business. This may be Facebook groups and pages. These groups are active throughout the day so look for clients there, know what they're talking about, their concerns, and be a part of the conversation. One effective approach is to give your prospects a video that would help them prepare as well. Businesses that charge for consultations can integrate a payment system as well or attach an invoice link that prospects or clients can click into. When scheduling an appointment, it's best to ask a couple of questions ahead of time to establish expertise and control. Your goal is to establish your position in the relationship properly. “Prospecting: Scheduling Appointments When so Many People are Working from Home'” episode resources Connect with Maddy Martin via LinkedIn. You can call 657-276-484 to start your Smith.ai experience today. Use the code sales evangelist to get $100 off for the first month. Speak with Donald directly for more sales talks. Reach him via these channels: LinkedIn, Instagram, Twitter, and Facebook about any sales concerns. Try Skipio at www.Skipio.com. Are you sick of crickets? The pain of sales reps continually reaching out with phone calls and emails and not receiving a response is real. 85% of people prefer text over email and phone calls because they want to engage in a conversation. All text messaging is not equal. Customers respond to people, NOT BOTS. Be more like people and start having conversations that end in conversions. Try Skipio at www.Skipio.com. This episode is also partly brought to you by Wingman. Wingman uses AI-software to empower remote sales teams with conversation intelligence, actionable insights on successful playbooks and delivers real-time coaching. This course is brought to you in part by TSE Certified Sales Training Program. It's a course designed to help new and struggling sellers to master the fundamentals of sales and close more deals. It will help them elevate their sales game. Sign up now and get the first two modules free! You can go and visit www.thesalesevangelist.com/closemoredeals also call us at (561) 570-5077. "We value your opinion and always want to improve the quality of our show. Complete our 2 mins survey here: thesalesevangelist.com/survey We'd love for you to join us for our next episodes so tune in on Apple Podcast, Google Podcast, Stitcher, and Spotify. You can also leave comments, suggestions, and ratings to every episode you listen to. You can also read more about sales or listen to audiobooks on Audible and explore this huge online library. Register now to get a free book and a 30-day free trial. Audio provided by Free SFX. Other songs used in the episodes are as follows: The Organ Grinder, written by Bradley Jay Hill, performed by Bright Seed, and Produced by Brightseed and Hill.
Above any product or service, people usually value customer experience the most. Even with great offers, they will probably look for better prospects if their questions or concerns are not entertained. With that in mind, entrepreneurs look into two areas for better customer retention: the intake process and referrals. Larry Weinstein, CPA sits down with Maddy Martin, the Head of Growth and Education at Smith.ai. Together, they talk about closing the feedback loop and considering your chosen demographic during the intake process, and why it is important to publicize your referrals to grow your connections. Maddy also explains the integrated communication services they provide at Smith.ai, particularly for solo businesses and law firms.Love the show? Subscribe, rate, review, and share!Here's How »Join the Successful Lawyers Podcast Community today:thecpaforlawyers.com
This week, Maddy Martin of Smith.ai joins us to discuss a lot of great free or inexpensive tech solutions for attorneys that can help you delegate your busy work to free you up to accomplish more billable hours! Additionally, if you're interested in working with Smith.ai, use the code SPOTLIGHT100 to get $100 off your first month!
This week, Maddy Martin of Smith.ai joins us to discuss a lot of great free or inexpensive tech solutions for attorneys that can help you delegate your busy work to free you up to accomplish more billable hours! Additionally, if you're interested in working with Smith.ai, use the code SPOTLIGHT100 to get $100 off your first month!
Creating IT Futures CEO Charles Eaton’s five core traits of a technologist broaden the understanding of working with technology beyond the restrictions of technical considerations. Still, finding a tech pro that exemplifies all five qualities of a technologist remains rare. Listen to this latest installment in our series of tales celebrating remarkable women in tech featuring Maddy Martin, head of growth & education for Smith.ai. Original Technologist Tales theme music by C. Ezra Lange
Creating IT Futures CEO Charles Eaton’s five core traits of a technologist broaden the understanding of working with technology beyond the restrictions of technical considerations. Still, finding a tech pro that exemplifies all five qualities of a technologist remains rare. Listen to this latest installment in our series of tales celebrating remarkable women in tech featuring Maddy Martin, head of growth & education for Smith.ai. Original Technologist Tales theme music by C. Ezra Lange
This is a clip from an hour strategy session we recorded with Maddy Martin on How Smith.ai uses and converts revenue from free partner accounts. This clip focuses on the strategy of aligning with agencies to co-market successfully. For the full class and course on PARTNER ENABLEMENT strategy, including the assets mentioned, head to: learn.partnerprograms.io Summary: Nothing will make your partners understand and take the time to learn your product inside and out as relying on your tool for their own business. This class is all about partner enablement by giving the partners the client experience first hand. You need your partner to act as if they are dependent on your product to grow their business. How best to achieve that mentality then to first onboard them into the product as if they are a paying customer. *Note: If your tool simply cannot be given to new partners, or used by partners, then do anything you can to get them to use the tool for their clients. A great example of this is our clients Recart and Tapcart who partner with ecommerce marketing agencies, but implementation requires shopify, and of course agencies sites are not shopify sites… so their strategy is to give the agency an account to use for free for one of their clients in order to work together in the implementation to ramp learning faster and enable them to sell. Takeaways: Why it’s important to treat partners as paying clients. Why making them a free user on your software is necessary to speed enablement. Partner communication and usage playbook from Smith. Continually build their experience out as a playbook for using your software they can then hand clients. If you have a use case directory (templates, workflows, playbooks…), then use what they do with the software as an example in that directory for mutual demand-gen and CRO for your site. How to prove the ROI of free software + co-marketing and gain buyin of that process from your CRO/CEO. The process of converting a co-marketing relationship into a referral or co-selling “partner.” Links: https://smith.ai/blog/how-to-track-smith-ai-live-chat-in-google-ads-google-analytics https://docs.smith.ai/article/k0xk4nl2f7-how-to-integrate-smith-ai-chat-with-google-analytics-google-ads-using-google-tag-manager
Service, as a concept, takes many forms; some obvious, some less so. We were so happy to have Maddy Martin of Smith AI on the show to share the best service-driven tactics she's seen from her time in the legal marketing world. We cover, among many other things: 1) How and why to qualify your potential clients (hint: it'll save both sides a lot of time and money). 2) The benefit of clearing that fancy legalese out of your communications with clients. 3) How to outsource the work that is devouring your time. You don't have to (and shouldn't) do it all alone! Find Maddy on Twitter or LinkedIn. FiveStarCounsel.com Get our FREE client service whitepaper!
You don't need to be a technical expert to understand how artificial intelligence (AI) is going to transform lead generation and conversion for marketers. In this episode, Maddy Martin, head of growth and education at Smith.ai, and Adam Proulx, senior manager of member communities at CompTIA, discuss the role of live staff in lead capture with assistance from AI and automation.
Shownotes can be found at https://www.profitwithlaw.com/146. You’re probably tired of constantly trying to get more leads and spending too much time and money on your marketing. In this episode Moshe Amsel interviews Kara Prior, co-founder of James Publishing’s Marketing Amplifier campaign automation software. Kara Prior gives us a new and enlightening approach to marketing. Instead of focusing on new leads, Kara teaches us how to convert the leads we already have. Why target a cold audience when you can allocate your resources to converting your warm audience? Resources mentioned: Episode 142 - Repeatable and Scalable Growth Using 7 Sales Steps with Maddy Martin - https://www.profitwithlaw.com/142 How to contact Kara: Website - https://jamesamplifier.com/ Email - kprior@jamespublishing.com Phone number - +1 (714) 434-5926 Smith.ai use code PROFITLAW100 to get 14 days up to 20 calls or chats, CRM Integration, AI Chatbot with White Glove setup and $100 off your first month Join our Facebook Community: https://www.facebook.com/groups/lawfirmgrowthsummit/ To request a show topic, recommend a guest or ask a question for the show, please send an email to info@dreambuilderfinancial.com. Connect with Moshe on: Facebook - https://www.facebook.com/moshe.amsel LinkedIn - https://www.linkedin.com/in/mosheamsel/
Maddy Martin is an active voice for a company called Smith.ai, which started as a virtual receptionist service and has since branched out to provide a range of services for solo and small firm practitioners. They identify themselves as “the inbound sales team for your firm.” She outlines the combination of services they provide, from answering phone calls all the way to booking consultations with potential clients. Find out how their well thought-out platform can help you and your firm. Resources: https://smith.ai/ (Smith.ai) Use the code lawentrepreneur for $100 off your first month in addition to your free trial maddy@smith.ai http://www.linkedin.com/in/madelainemartin/ (linkedin.com/in/madelainemartin) If you've enjoyed the podcast, http://getpodcast.reviews/id/1086406592 (please head to Apple Podcasts and leave a rating & review for the show)! It only takes a moment, and really helps me to reach new listeners. You can also http://www.thelawentrepreneur.com (head to the website at TheLawEntrepreneur.com) for more information on the podcast and my legal services. -- Thank you to our sponsors! http://callruby.com/lawentrepreneur (Ruby Receptionist) - Virtual receptionist & live call services that will help you grow your office (and save money), one call at a time - to learn more, go to http://callruby.com/lawentrepreneur (callruby.com/lawentrepreneur) or call 844.895.7829 https://confirm.spotlightbranding.com/tle/ (Spotlight Branding) - A legal marketing company that works with solo and small law firms to increase referrals. Go to https://confirm.spotlightbranding.com/tle/ (spotlightbranding.com/TLE) for a better way to market your law practice. The Law Entrepreneur is a production of http://crate.media (Crate Media)
Shownotes can be found at https://www.profitwithlaw.com/142. Your phone rings, you’ve spent a LOT of money to get the phone to ring, how well do you do in leading your prospect to becoming a client? In this recorded session from our 2019 Law Firm Growth Summit®, Maddy Martin from Smith AI shares 7 Sales Steps you want to systemize to ensure you are maximizing the potential you have in the leads coming through the door (or phone, web, social, etc.) Resources mentioned: Get Your FREE VIP Pass to our 2021 Law Firm Growth Summit® by joining the Law Firm Growth Incubator today. https://www.profitwithlaw.com/unbelievable Smith.ai use code PROFITLAW100 to get 14 days up to 20 calls or chats, CRM Integration, AI Chatbot with White Glove setup and $100 off your first month 7 Sales Step Slide Deck - https://bit.ly/7-Sales-Steps-LFGS Join our Facebook Community: https://www.facebook.com/groups/lawfirmgrowthsummit/ To request a show topic, recommend a guest or ask a question for the show, please send an email to info@dreambuilderfinancial.com. Connect with Moshe on: Facebook - https://www.facebook.com/moshe.amsel LinkedIn - https://www.linkedin.com/in/mosheamsel/
Maddy Martin is the head of marketing and partnerships for Smith.ai, which provides law firm communication services, including their virtual receptionist & intake service, web chat, and Keypad cloud phone system. She has spent the last decade growing tech startups from New York to California, and has expertise in digital marketing, small business communications, lead conversion, email marketing, SEO & content marketing, social media, comarketing, and event marketing. Connect Linkedin – https://www.linkedin.com/in/madelainemartin/ Twitter – https://twitter.com/MadelaineMartin Website – https://smith.ai/ (Discount Code: BeReal100) People Mentioned Aaron Lee – https://twitter.com/aaron08544 Justin Maxwell – https://twitter.com/303 Resources Slack – https://slack.com/ Salesforce – https://www.salesforce.com/ Books indistractable by Nir Eyal and Julie Li: https://amzn.to/3fj5npk Messy Spirituality by Mike Yaconelli: https://amzn.to/2OclLfz Your Network Is Your Net Worth by Porter Gale: https://amzn.to/3fiPnnl The Checklist Manifesto by Atul Gawande: https://amzn.to/3gHgnx2
As a business owner, especially newer entrepreneurs, how do you balance your time across so many things? Customers demand your attention, but statistically your time may be better spent on operations. How do you tackle both? Today's guest helps business owners and managers prioritize their time and find ways to increase revenue through delegation and automation. Please welcome Maddy Martin. Contact Info https://smith.ai https://twitter.com/smithdotai https://www.facebook.com/virtualreceptionists hello@smith.ai
“If you say you’re innovative and then force everyone to call your 1-800 number, then you’re not doing what you say you can do.” Maddy Martin is the head of growth and education at Smith.ai, which provides integrated phone and web chat services for solo and small businesses, including their virtual receptionist and intake service, live website chat, and Keypad cloud phone system. She has spent the last decade growing tech startups from New York to California and has expertise in digital marketing, small business communications, lead conversion, email marketing, SEO, and event marketing. Listen & Learn: How to boost your ROI with proactive follow-through. What customers expect from a brand’s responsiveness. The pros and cons of chat, text, and emails. How to get your marketing automation, texting, chatting, Facebook messenger, and opt-in game dialed in to effectively respond to your customers. How to develop a system of responsiveness. TO LEARN MORE ABOUT SMITH.AI, CLICK HERE. TO FIND MADDY MARTIN ON LINKEDIN, CLICK HERE.
My next guest is Maddy Martin of Smith.AI! Maddy is the head of growth and education for Smith.ai, which provides 24/7 law firm communication & intake services by phone, web, and text. She has spent the last decade growing tech startups from New York to California. Maddy has expertise in digital marketing, small business communications, lead conversion, email marketing, SEO & content marketing, social media, comarketing, and event marketing. Come listen and learn as Maddy and I discuss the following: 1. What tech are attorneys underutilizing in their practice, 2. What kind of tech integrations can virtual receptionists provide to reduce work for attorneys (great way to talk about your business, and 3. What does she forecast in how we work with technology post-covid.
In this episode, Mike sits down with Maddy Martin, Head of Growth and Education at Smith.ai to discuss tips and strategies for improving the prospect and client experience for your business. They also discuss how collaboration between humans and AI is changing the way people run businesses.Market Me (Formerly Content Sessions) is a podcast by speaker, entrepreneur, and marketing consultant, Mike Moll. Mike sits with the founders of companies of all sizes to discuss their business goals, current marketing strategies, and new strategies that they're considering. From there he dives into practical ways to optimize existing techniques and develops new ideas that'll help move the company forward. Follow us on socialhttps://www.instagram.com/mikeajmoll/https://www.instagram.com/marketmeco/https://www.facebook.com/marketmeco/Check out Smith.aihttps://smith.ai/
How can potential clients know how awesome you are, if you don't pick up the phone? Well, they can't. This week, Melissa and Maddy Martin show how embracing a virtual receptionist can save you time, give you important data, and also get you more clients! Sign up for our Results Masterclass here: velocitywork.com/results Listen to Episode 38 with Ernie Svenson, and sign up for his Virtual Bootcamp here! Get to know Maddy and Smith.ai Check out the 2019 Clio Report. If you are interested in getting started with Smith.ai, you can use the code VELOCITY100 for $100 off your first month. If you mention the code SMITHCOVID19 during signup, you can increase the discount to $140 (value of one month of service for calls and for chats), plus free "white-glove setup" of the 24/7 chatbot. Visit the website, email hello@smith.ai, or call 650-727-6484 for more!
In life, communication is key. In business, communication is the difference between success and failure. If your sales process is muddled and confusing, your sales will drop. Conversely, with clear, concise communication, your sales will soar. Communication expert, Maddy Martin, joins Adam to share her valuable tips on making sure you’re communicating clearly to customers […]
Marketing Strategies Revealed in this Episode: How to determine which live chat and chat bot tools to use Why live chat and chat bots are so popular these days What are some best practices for lead intake and lead conversion Tools and resources that you recommend for Lead intake and lead optimization Top brands that do a great job with lead conversion, live chat and chat bot conversions
Sky net is coming. Is AI taking our jobs in marketing? Today Josh catches up with Maddy Martin, head of growth and education to learn how AI is already being used in the legal marketing world, and how it may impact A/E/C in the near future. Insights into the world of professional services marketing, presented by Josh Miles and David Lecours. The professional services industry is an increasingly competitive one – your firm needs to stand out from the pack, so a marketing strategy can no longer be an afterthought. Subscribe on iTunes Visit PSM.show for more
This weeks special guest is Maddy Martin. Maddy is the head of growth and education at Smith.ai, which provides integrated phone and web chat services for small-to-medium sized businesses including their virtual receptionist & intake service, live website chat, and Keypad cloud phone system. She has spent the last decade growing tech startups from New York to California, and has expertise in digital marketing, small business communications, lead conversion, email marketing, SEO, and event marketing. Here to talk about all that and so much more, join us in welcoming our guest, Maddy Martin. Our Guest:Maddy Martinhttps://smith.ai/Credits:Hosted by Michael Smith and Ryan RoghaarProduced by Michael SmithTheme music: "Perfect Day" by OPMThe Carton:https://medium.com/the-carton-by-eggsFeature with Zack Chmeis of Straight Method up now! https://medium.com/the-carton-by-eggs/zack-chmeis-35dae817ac28The Eggs Podcast Spotify playlist:bit.ly/eggstunesThe Plugs:The Showeggscast.com@eggshow on twitter and instagramOn iTunes: itun.es/i6dX3pCOn Stitcher: bit.ly/eggs_on_stitcherAlso available on Google Play Music!Mike "DJ Ontic" shows and infodjontic.com@djontic on twitterRyan Roghaarhttp://ryanroghaar.com
Shownotes can be found at https://www.profitwithlaw.com/076. What do you get when you put a bunch of heart-centered marketers in a room together during a national social distancing pandemic response? You get a swiss army knife of marketing tactics to implement today and in the future. You must listen to this episode! Our amazing expert panelists: Andy Stickel, Maddy Martin, Jordan Ostroff, Gyi Tsakalakis, Mark Homer, Bill Hauser, Alexis Katz and Molly McGrath Resources mentioned: COVID-19 LiveStream Signup - For Any of the Topics Listed Below - https://www.profitwithlaw.com/covid Exclusive offer to join the Law Firm Growth Incubator for just $27/month. It will never be offered at this price again. - profitwithlaw.com/incubator Smith.ai - FREE 20-CALL TRIAL, FREE Spam blocking, FREE CRM integration (Clio, Lawmatics, InfusionSoft, Zapier & more), Plus, as a special offer during this difficult time, we are adding $290 in additional benefits: 20 more calls w/FREE first month of Starter plan ($140 value), FREE 24/7 AI Chatbot w/ free setup & installation ($150 value). Use code SMITHCOVID19 Sign up now for a FREE TRIAL & get your phones answered within 2 business days! https://smith.ai/receptionists/pricing?utm_campaign=covid19&utm_source=profitwithlaw New Law Business Model has been training lawyers on a new way to serve families and business owners, both online and offline, since 2006. To get all of their resources on how to get paid $3k-$5k per estate plan, and $750-$3000 per month per business owner client, join their FB group at lifestyle lawyer's club and when you sign up, mention you came from the Law Firm Growth Summit and they'll send you a video and guide they have created on how to serve virtually. Get your FREE book from GNGF - Online Law Practice Strategies - https://www2.gngf.com/free-book/ Join our Facebook Community: https://www.facebook.com/groups/lawfirmgrowthsummit/ To request a show topic, recommend a guest or ask a question for the show, please send an email to info@dreambuilderfinancial.com. Connect with Moshe on: Facebook - https://www.facebook.com/moshe.amsel LinkedIn - https://www.linkedin.com/in/mosheamsel/
Tips on how to respond to leads quickly with Maddy Martin The most critical thing to moving the needle in your business is to respond to leads quickly. If you don't have texting enabled for your business phone number, you're probably missing a lot of leads. The most effective thing to do is to identify those top two or three things that you need to determine if the person contacting you is a good fit. An important component is business continuity. If there was ever anything to happen to you who have you trained to take over those conversations? Chat is actually an incredible SEO hack and we use a free chatbot. _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ SHARE THIS POST: HOW TO RESPOND TO LEADS QUICKLY [just click to tweet] HOW TO RESPOND TO LEADS QUICKLY The most critical thing to moving the needle in your business is to respond to leads quickly. _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ It's really important that when you have new leads who are looking to reach you, that you're responsive seven days a week and that you also have services that have continuity both for inbound and also being able to make outbound responses to people who, for example, fill out a web form. Doug: Well, welcome back listeners to another episode of Real Marketing Real Fast. In-studio, today, I've got joining me Maddy Martin, had a great conversation with her on how her company comes alongside companies like yours and mine and becomes part of the team to help with lead conversion, and lead qualification, and just handling all those inbound inquiries, and sorting them and prioritizing them, and helping us to leverage as entrepreneurs, and business owners and marketers to leverage our time. Doug: Maddy is the Head of Growth and Education at a company called Smith.ai, which provides integrated phone and web chat services for solo and small firm attorneys including their virtual receptionist, intake services, live website chat, and keypad cloud phone service. She has spent the last decade growing tech startups from New York to California and has expertise in digital marketing, small business communications, lead conversion, email marketing, SEO, and event marketing. Doug: Well, hey, Maddy, super excited to have you on the show today. I know it's been a while trying to get you here and so happy to have you here to share with our audience. Welcome to the Real Marketing Real Fast podcast. Maddy Martin: Thanks, Doug. It's right to be here. Doug: We had a brief chat before we started recording today and I'm really excited for you to share with our audience exactly what you do and then we will kind of dive into that and take one piece at a time and try to roll it out so people understand it. How do you serve your audience? Maddy Martin: We are a virtual receptionist and webchat service for solo and small businesses. We improve their responsiveness to new and existing clients because we know that with marketing the most important thing is to be very prompt to respond to the new leads who are coming through, whether that's through referrals, paid search, organic, you name it. The most critical thing to moving the needle in your business is to respond. Doug: Well, it's funny because I spend a lot of time online looking for vendors, and suppliers, and people that I need to work with to help my clients. What the most frustrating part for me is when I send, I fill in the webform and I hit the submit button. I always wonder, "Am I ever going to hear from these people again?" The answer to most of those inquiries is, "No, I will never hear from them even though I've requested their services." _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ SHARE THIS POST: HOW TO RESPOND TO LEADS QUICKLY [just click to tweet] HOW TO RESPOND TO LEADS QUICKLY The most critical thing to moving the needle in your business is to respond to leads quickly. _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ Maddy Martin: Yeah.
Shownotes can be found at https://www.profitwithlaw.com/073. Serving Clients While Social Distancing is a live expert panel we hosted on March 23rd. The expert panelists were Maddy Martin, Jordan Ostroff, Lindsay Jani, Gyi Tsakalakis, Neil Tyra, Ali Katz and Melanie Leonard. Discussions covered everything from technology solutions to productivity pointers and personnel concerns. This is a must listen to discussion if you find yourself working primarily away from the office and from clients for the first time. Resources mentioned: COVID-19 LiveStream Signup - For Any of the Topics Listed Below - https://www.profitwithlaw.com/covid Exclusive offer to join the Law Firm Growth Incubator for just $27/month. It will never be offered at this price again. - profitwithlaw.com/incubator Smith.ai - FREE 20-CALL TRIAL, FREE Spam blocking, FREE CRM integration (Clio, Lawmatics, InfusionSoft, Zapier & more), Plus, as a special offer during this difficult time, we are adding $290 in additional benefits: 20 more calls w/FREE first month of Starter plan ($140 value), FREE 24/7 AI Chatbot w/ free setup & installation ($150 value). Use code SMITHCOVID19 Sign up now for a FREE TRIAL & get your phones answered within 2 business days! https://smith.ai/receptionists/pricing?utm_campaign=covid19&utm_source=profitwithlaw New Law Business Model has been training lawyers on a new way to serve families and business owners, both online and offline, since 2006. To get all of their resources on how to get paid $3k-$5k per estate plan, and $750-$3000 per month per business owner client, join their FB group at lifestyle lawyer's club and when you sign up, mention you came from the Law Firm Growth Summit and they'll send you a video and guide they have created on how to serve virtually. Get your FREE book from GNGF - Online Law Practice Strategies - https://www2.gngf.com/free-book/ Join our Facebook Community: https://www.facebook.com/groups/lawfirmgrowthsummit/ To request a show topic, recommend a guest or ask a question for the show, please send an email to info@dreambuilderfinancial.com. Connect with Moshe on: Facebook - https://www.facebook.com/moshe.amsel LinkedIn - https://www.linkedin.com/in/mosheamsel/
You only get one chance to make a good first impression, as the old saying goes. For a law firm, that boils down to the initial contact a potential client has with you. How that interaction goes can make all the difference when it comes to whether they hire you or not. Maddy Martin, head of education and growth at Smith.ai, a Silicon Valley-based reception company, provides a service that can help you capture more potential leads coming, as well as maintain good relationships with current clients, not to mention help with scheduling, basic intake, and more.
Smith.ai, which provides integrated phone and web chat services for solo and small-firm attorneys, including their virtual receptionist & intake service, live website chat, and Keypad cloud phone system. She has spent the last decade growing tech startupsfrom New York to California, and has expertise in digital marketing, small business communications, lead conversion, email marketing, SEO, and event marketing.Learn More: www.smith.aiUse coupon code Influential100 to get $100 off serviceInfluential Influencers with Mike Saundershttp://businessinnovatorsradio.com/influential-entrepreneurs-with-mike-saunders/
Smith.ai, which provides integrated phone and web chat services for solo and small-firm attorneys, including their virtual receptionist & intake service, live website chat, and Keypad cloud phone system. She has spent the last decade growing tech startupsfrom New York to California, and has expertise in digital marketing, small business communications, lead conversion, email marketing, SEO, and event marketing.Learn More: www.smith.aiUse coupon code Influential100 to get $100 off serviceInfluential Influencers with Mike Saundershttp://businessinnovatorsradio.com/influential-entrepreneurs-with-mike-saunders/
Smith.ai, which provides integrated phone and web chat services for solo and small-firm attorneys, including their virtual receptionist & intake service, live website chat, and Keypad cloud phone system. She has spent the last decade growing tech startupsfrom New York to California, and has expertise in digital marketing, small business communications, lead conversion, email marketing, SEO, and event marketing.Learn More: www.smith.aiUse coupon code Influential100 to get $100 off serviceInfluential Influencers with Mike Saundershttp://businessinnovatorsradio.com/influential-entrepreneurs-with-mike-saunders/
Smith.ai, which provides integrated phone and web chat services for solo and small-firm attorneys, including their virtual receptionist & intake service, live website chat, and Keypad cloud phone system. She has spent the last decade growing tech startupsfrom New York to California, and has expertise in digital marketing, small business communications, lead conversion, email marketing, SEO, and event marketing.Learn More: www.smith.aiUse coupon code Influential100 to get $100 off serviceInfluential Influencers with Mike Saundershttp://businessinnovatorsradio.com/influential-entrepreneurs-with-mike-saunders/
Maddy Martin has spent the last decade growing tech startups from New York to California, and most recently helping law firms streamline efficiencies with inbound and outbound communication. Maddy is the Head of Growth & Education at Smith.ai, a virtual receptionist service for phone calls, web chat, and text messages that combines human intelligence and AI to help small businesses achieve happier clients and more qualified leads. In this episode, Maddy and I discuss: Business acumen gaps identified in the 2019 Clio Trends Report Variability in lawyer staffing choices, on site and off site 2 Keys for deciding how much call volume to buy from an off site provider How NOT to pay for spam or wrong number calls Virtual reception service extras, such as collection calls, confirming appointments, court reminders and networking follow up Intake support, such as conflict checks and web chat The Appearance of a larger firm through strategic use of off-site personnel Text-based communications – legal disclaimers as protection SMS support to email drop campaigns Acceleration of the Client Acquisition cycle
Are you leaning into modern marketing solutions that will allow you to help more people and scale impact? We spoke to the head of growth and education at Smith.ai. Maddy Martin is the head of growth and education at Smith.ai, which provides integrated phone and web chat services for solo and small businesses, including their virtual receptionist & intake service, live website chat, and Keypad cloud phone system. She has spent the last decade growing tech startups from New York to California and has expertise in digital marketing, small business communications, lead conversion, email marketing, SEO, and event marketing.
Maddy Martin is the head of growth and education for Smith.ai, which provides law firm communication services, including their virtual receptionist & intake service, web chat, and Keypad cloud phone system. She has spent the last decade growing tech startups from New York to California and has expertise in digital marketing, small business communications, lead conversion, email marketing, SEO & content marketing, social media, comarketing, and event marketing. What you’ll learn about in this episode: Maddy’s background in SEO and marketing The latest trends and strategies in digital marketing for law firms How to improve your firm’s responsiveness to potential clients What Smith.ai does and why it is more economical than hiring a full-time marketer How to prepare your firm for the heightened standards of client service Additional Resources: Website: https://smith.ai/ Linkedin: https://www.linkedin.com/in/madelainemartin/ Facebook: https://www.facebook.com/virtualreceptionists/ Twitter: @smithdotai
In this episode I talk with Maddy Martin of Smith.ai about why their services are especially beneficial to solo and small firm lawyers. For many attorneys affordability is the primary motivation for signing up. (i.e. plans start at $70/month). But the more you research Smith.ai the more reasons you’ll discover for giving it a try. For example, they can make outbound calls for you— everything from routine appointment reminders to bill payment calls when your invoices have gone unpaid. Click here to sign up for Smith.ai (and use the code ‘ERNIE100’ to get $100 off your first month of a paid plan) They also offer a free AI Chatbot for 24/7 responsiveness on your website. Ernie uses them and appreciates their superior service, and you will too. … Want to take your practice to the next level? Check out my upcoming Small Firm Bootcamp event - a transformational 2-day conference exclusively for solo and small firm attorneys. And please note that special “early bird” pricing is in effect. Finally, if you’ve enjoyed this podcast you’ll probably appreciate my Co-Pilot coaching program…which is designed to help you to harness the power of modern technology so you can start working less, earning more, and enjoying more time off. *** EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https://emeraldcitypro.com
Maddy Martin, Head of Growth and Education for Smith.ai, shares the fastest and friendliest ways to capture website leads, book new clients, and complete client intake for small businesses. What You Will Learn in This Episode How to manage the value of your time vs. the value of your goals How to create boundaries and control lines with clients Ways to delegate within your comfort zone that are ethical and affordable What the chatbot programs are, and why clients may be interacting with them more The most efficient process to hire an attorney Streamlined ways for attorneys to take on new clients More about Maddy Martin Maddy Martin is the head of growth and education for Smith.ai, which provides law firm communication services, including their virtual receptionist & intake service, web chat, and Keypad cloud phone system. She has spent the last decade growing tech startups from New York to California and has expertise in digital marketing, small business, communications, lead conversion, email marketing, SEO & content marketing, social media, comarketing, and event marketing. Links and Resources https://hiringandempowering.com/about-management-consultants/ https://www.linkedin.com/in/molly-hall https://prolawcle.com/collections/maddy-martin https://smith.ai/ https://www.linkedin.com/in/madelainemartin
Maddy Martin is the head of growth and education for Smith.ai, a superior virtual receptionist service for phone calls, web chat that combines human intelligence and AI technology to help small service-driven businesses achieve happier clients and more qualified leads. She has spent the last decade growing tech startups from New York to California, and has expertise in digital marketing, lead generation, new-client conversion, email marketing, business development, partner marketing, influencer programs, SEO, social media, and event marketing. Maddy is a nationally acclaimed expert, most often teaching small business owners how to streamline, automate, and delegate work for business growth that can be sustained long-term. Learn more about your ad choices. Visit megaphone.fm/adchoices
I spoke with Maddy Martin, the head of growth and education at Smith.ai, which provides integrated phone and web chat services for solo and small-firm attorneys, including a virtual receptionist & intake service, live website chat, and a keypad cloud phone system. We discussed how Smith.ai leverages artificial intelligence in its phone and web chat services, the misconceptions about AI, and how the use of AI in solo practices and small law firms is evolving.
I spoke with Maddy Martin, the head of growth and education at Smith.ai, which provides integrated phone and web chat services for solo and small-firm attorneys, including a virtual receptionist & intake service, live website chat, and a keypad cloud phone system. We discussed how Smith.ai leverages artificial intelligence in its phone and web chat services, the misconceptions about AI, and how the use of AI in solo practices and small law firms is evolving.
I spoke with Maddy Martin, the head of growth and education at Smith.ai, which provides integrated phone and web chat services for solo and small-firm attorneys, including a virtual receptionist & intake service, live website chat, and a keypad cloud phone system. We discussed how Smith.ai leverages artificial intelligence in its phone and web chat services, the misconceptions about AI, and how the use of AI in solo practices and small law firms is evolving.
I spoke with Maddy Martin, the head of growth and education at Smith.ai, which provides integrated phone and web chat services for solo and small-firm attorneys, including a virtual receptionist & intake service, live website chat, and a keypad cloud phone system. We discussed how Smith.ai leverages artificial intelligence in its phone and web chat services, the misconceptions about AI, and how the use of AI in solo practices and small law firms is evolving.
I spoke with Maddy Martin, the head of growth and education at Smith.ai, which provides integrated phone and web chat services for solo and small-firm attorneys, including a virtual receptionist & intake service, live website chat, and a keypad cloud phone system. We discussed how Smith.ai leverages artificial intelligence in its phone and web chat services, the misconceptions about AI, and how the use of AI in solo practices and small law firms is evolving.
The number one key to success in sales, customer service and referrals is communication. Clear and concise communication translates into leads converting to sales, sales converting to satisfied clients and satisfied clients converting into brand promoters. The key to clear and concise communication is the speed of responsiveness. Maddy from Smith.ai has a ton of insights to share on how you can significantly increase the speed of responsiveness using technology, processes and good and robust staff. This is a must listen to the episode! Shownotes can be found at https://www.profitwithlaw.com/047
September 18, 2019 Gourmet Food David Hirschkop, Smith.ai Maddy Martin and Ceteras Gene Goldman
We talk about what sets a world-class intake department apart from the forgettable crowd, and then we chat with Maddy Martin from Smith AI about intake, marketing, referrals and law firm growth. NEWS - http://bit.ly/2JzBuCE GUEST - (Promo code; LAWSOME50) ©2019 Consultwebs
Is artificial intelligence going to replace paralegals in the legal industry? Short answer— no! In this episode of The Paralegal Voice, host Carl Morrison talks to Maddy Martin about the impact of automation in the legal profession and how it affects paralegals. They discuss how speed and accuracy in everyday paralegal tasks can be improved with AI and how this frees up paralegals for higher level tasks. After the break, Maddy talks about her role at Smith.ai and describes how the company provides communications services for law firms. Finally, Maddy gives tips for paralegals on what to look for when seeking new legal tech for their law office. Stay tuned to the end for Listener's Voice, Carl's recurring segment featuring audio questions or comments from a listener. To send in your own question, email Carl at devoted2law@gmail.com. Maddy Martin is head of growth and education at Smith.ai. Special thanks to our sponsors, NALA, ServeNow, Thomson Reuters Firm Central and CourtFiling.net.
We trust that our alarm clocks will go off at the right time, but we don’t trust cars to turn right for us — but why? In this episode of the EmTech Cast, host Jim Hamilton talks with Maddy Martin of smith.ai about automation and trust, and how proper applications of artificial intelligence can free up time in our lives. “It’s clearing it off my brain and letting the technology do what it needs to do, and trusting that it will come back when I programmed it to,” Martin said. Listen for ways AI can create jobs instead of taking them away, how we can program automation to limit the variability of results and even translate languages in real time. Stay tuned to hear her answer to the question everyone wants answered: “What are some of the biggest opportunities to make money on AI?” Subscribe to the EmTech Cast to hear all the newest episodes, and learn more about Smith AI at https://smith.ai.
Visit MaximumLawyer.com for complete show notes of each podcast episode, tips, hacks and more resources! In this episode, Jim interviews Maddy Martin, Head of growth and education in Smith.ai, a company known for superior virtual receptionists and intake services by phone. Listen as they immerse into what’s new in Smith; the launch of accurate and quick live web chat, ways to make a successful events for lawyers and all Maddy’s talk about referral marketing in the upcoming MaxLawCon19. Register to MaxLawCon19, June 6 and 7 in St.Louis. Please subscribe to our Youtube Channel Thanks so much for listening to the show! If you want to know more about this and keep on maximizing your firm, please join our Facebook Group or like us on Facebook and comment! You can also go to MaximumLawyer.com or, if you’d prefer, email us at: info@maximumlawyer.com Do you want to get on the show? Shoot us an email or message us! The Maximum Lawyer Podcast. Partner up, and maximize your firm.
What do you get if you combine a virtual receptionist service with artificial intelligence? Spoiler alert: The answer is not robots answering the phone. Rather, the folks at Smith.ai say the combination results in a superior receptionist service for both live calls and website chat. By incorporating AI, they say, their service continually gets smarter as it comes to know your practice and your clients. On this episode of LawNext, we speak with Smith.ai’s Justin Maxwell, cofounder and chief design officer, and Maddy Martin, head of growth and education. Among the topics discuss are the features that distinguish Smith.ai from its competitors, the types of law practices that are a good fit for a service such as this, and key questions a lawyer should ask when selecting a virtual receptionist service. Justin Maxwell, cofounder and chief design officer. Before founding Smith.ai, Maxwell was a design lead in Google’s Android group. He has designed products and led teams for Google, Apple, Mint (Intuit), Sony, and a number of startups. Maddy Martin, head of growth and education. Martin has held roles in marketing, content management and audience development at a number of Silicon Valley technology companies. Most recently, she was general manager, content and community, and director of marketing at YourMechanic.com. Special discount code: During the episode, Martin announced a special discount code that entitles you to $50 off your first month of live receptionist services (phone or web chat). The code is lawnext50. Comment on this show: Record a voice comment on your mobile phone and send it to info@lawnext.com.
How effective is your law firm in its communications? Responsiveness is key, and utilizing a virtual receptionist may help your firm increase efficiency and boost customer satisfaction. In this episode of The Un-Billable Hour, host Christopher Anderson talks to Maddy Martin of Smith.ai about steps small law firms can take to improve their communication. They discuss the many ways virtual receptionists can enhance the capabilities of small law firms and how these services can be customized to serve each firm’s unique needs. Maddy Martin is head of growth and education at Smith.ai. Special thanks to our sponsors, Answer1, Solo Practice University, Scorpion, and Lawclerk.
Listen and learn about what potential clients and current clients are really looking for when they reach out to a lawyer for the first and every time thereafter. If you don't know what they want you can be losing business you never even knew you were losing; losing clients you never realized were vulnerable to leaving. I promise it is 43 minutes very well spent.Written by Susan Cartier Liebel
In this episode, I talk with Maddy Martin from Smith AI about seven tips to increase productivity in your small firm or solo practice.Receive a $50 discount when you sign up for Smith.ai Virtual Receptionists with code IICLE50 and a $20 discount on their Keypad cloud phone system with code IICLE20. Visit https://smith.ai to learn more. This podcast is mixed and recorded by IICLE. SFX: "Windy Transition" by pcruzn Music: Fearless First Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License http://creativecommons.org/licenses/by/3.0/
Kelsey Bratcher interviews Maddy Martin from Smith.ai. Smith.ai is a virtual receptionist service that provides their customers with not only receptionist services, but also appointment booking and online requests. Maddy shares the benefits of outsourcing one of the most vital components to many small businesses.