Podcast appearances and mentions of Gary Hirshberg

Stonyfield co-founder and former CEO Gary Hirshberg joins Guy on the Advice Line where they answer questions from three early-stage founders. Plus, Gary explains how a social mission can be a competitive advantage for a consumer product.First we meet Cate in Oregon, who's trying to figure out the best way for her leather goods company to stop cow hides from going to waste. Then Jamie in Santa Barbara, whose gourmet vegan camping meals are speaking to a customer demographic she wasn't expecting. And Dianna in the Bay Area, who's ready to hire a right hand for her seeded cracker company but isn't sure where to look.Thank you to the founders of Range Revolution, Poe & Co. Folk Foods, and Cult Crackers for being a part of our show.If you'd like to be featured on a future Advice Line episode, leave us a one-minute message that tells us about your business and a specific question you'd like answered. Send a voice memo to hibt@id.wondery.com or call 1-800-433-1298.And be sure to listen to Stonyfield's founding story as told by Gary on the show in 2017.This episode was produced by Alex Cheng with music by Ramtin Arablouei. It was edited by John Isabella. Our audio engineer was Cena Loffredo.You can follow HIBT on X & Instagram and sign up for Guy's free newsletter at guyraz.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Gary Hirshberg is the CEO of the Hirshberg Entrepreneurship Institutes and Co-Founder of Stonyfield Farm, the world's leading organic yogurt producer. Gary was previously on the Boards of many organic and natural brands including Annie's, Honest Tea, and Sweetgreen and currently continues to serve on several corporate plant based boards. He is the author of Stirring It Up: How to Make Money and Save the World, and was awarded a 2012 Lifetime Achievement Award by the US EPA.

Gary Hirshberg is the CEO of the Hirshberg Entrepreneurship Institutes and Co-Founder of Stonyfield Farm, the world's leading organic yogurt producer. Gary was previously on the Boards of many organic and natural brands including Annie's, Honest Tea, and Sweetgreen and currently continues to serve on several corporate plant based boards. He is the author of Stirring It Up: How to Make Money and Save the World, and was awarded a 2012 Lifetime Achievement Award by the US EPA.

Gary Hirshberg is the CEO of the Hirshberg Entrepreneurship Institute and Co-Founder and Chief Organic Optimist of Stonyfield Farm, the company he grew from a small organic farming school in New Hampshire in 1983 to the world's largest organic yogurt company. On the 200th episode of ITS, Gary shares his wisdom about product, sales, sustainability, and the entrepreneurship journey.In the Sauce is Powered by Simplecast.

Lisa Bloom introduces For Better or For Work, the Mirasee FM podcast network's new show hosted by Bhoomi Pathak and Danny Iny. In this bonus episode, guest couple Meg and Gary Hirshberg candidly talk about their early business conflicts and choices.

#092: In the second half of our conversation with Stonyfield's Gary Hirshberg, we delve deeper into the reasons behind Danone/ Horizon's 2021 contract cancellations with 89 organic dairy farmers in the northeast and what can be done going forward. Gary introduces his new organization, the Northeast Organic Family Farm Partnership, and explains his hope for its role in convincing consumers and institutions to support local, organic dairy farms more actively.Gary Hirshberg has long been associated with Stonyfield Yogurt, which was founded by Samuel and Louisa Kaymen in 1983. In 2021, in response to Horizon Dairy canceling contracts with 89 organic dairy farmers in the northeast, Gary founded The Northeast Organic Family Farm Partnership to focus efforts on keeping these farms in business:https://www.saveorganicfamilyfarms.org/To watch a video version of this podcast with access to the full transcript and links relevant to our conversation, please visit:https://www.realorganicproject.org/gary-hirshberg-save-organic-family-farms-episode-ninety-twoThe Real Organic Podcast is hosted by Dave Chapman and Linley Dixon, engineered by Brandon StCyr, and edited and produced by Jenny Prince.The Real Organic Project is a farmer-led movement working towards certifying 1,000 farms across the United States this year. Our add-on food label distinguishes soil-grown fruits and vegetables from hydroponically-raised produce, and pasture-raised meat, milk, and eggs from products harvested from animals in horrific confinement (CAFOs - confined animal feeding operations).To find a Real Organic farm near you, please visit:https://www.realorganicproject.org/farmsWe believe that the organic standards, with their focus on soil health, biodiversity, and animal welfare were written as they should be, but that the current lack of enforcement of those standards is jeopardizing the ability for small farms who adhere to the law to stay in business. The lack of enforcement is also jeopardizing the overall health of the customers who support the organic movement; customers who are not getting what they pay for at market but still paying a premium price. And the lack of enforcement is jeopardizing the very cycles (water, air, nutrients) that Earth relies upon to provide us all with a place to live, by pushing extractive, chemical agriculture to the forefront.If you like what you hear and are feeling inspired, we would love for you to join our movement by becoming one of our 1,000  Real Friends:https://www.realorganicproject.org/real-organic-friends/To read our weekly newsletter (which might just be the most forwarded newsletter on the internet!) and get firsthand news about what's happening with organic food, farming and policy, please subscribe here:https://www.realorganicproject.org/email/

#091: Since the early 1980s, Gary Hirshberg has been involved with organic dairy farming, partnering in business with the original Stonyfield Yogurt co-founders, Samuel and Louisa Kaymen. In the first half of our two-part interview, Gary takes us back to those days and explains how Stonyfield worked with and met the needs of small organic farmers in the northeast to create a landscape that desperately needs protecting today.Gary Hirshberg has long been associated with Stonyfield Yogurt, which was founded by Samuel and Louisa Kaymen in 1983. In 2021, in response to Horizon Dairy canceling contracts with 89 organic dairy farmers in the northeast, Gary founded The Northeast Organic Family Farm Partnership to focus efforts on keeping these farms in business:https://www.saveorganicfamilyfarms.org/ To watch a video version of this podcast with access to the full transcript and links relevant to our conversation, please visit:https://www.realorganicproject.org/gary-hirshberg-northeast-organic-dairy-farming-movement-episode-ninety-oneThe Real Organic Podcast is hosted by Dave Chapman and Linley Dixon, engineered by Brandon StCyr, and edited and produced by Jenny Prince.The Real Organic Project is a farmer-led movement working towards certifying 1,000 farms across the United States this year. Our add-on food label distinguishes soil-grown fruits and vegetables from hydroponically-raised produce, and pasture-raised meat, milk, and eggs from products harvested from animals in horrific confinement (CAFOs - confined animal feeding operations).To find a Real Organic farm near you, please visit:https://www.realorganicproject.org/farmsWe believe that the organic standards, with their focus on soil health, biodiversity, and animal welfare were written as they should be, but that the current lack of enforcement of those standards is jeopardizing the ability for small farms who adhere to the law to stay in business. The lack of enforcement is also jeopardizing the overall health of the customers who support the organic movement; customers who are not getting what they pay for at market but still paying a premium price. And the lack of enforcement is jeopardizing the very cycles (water, air, nutrients) that Earth relies upon to provide us all with a place to live, by pushing extractive, chemical agriculture to the forefront.If you like what you hear and are feeling inspired, we would love for you to join our movement by becoming one of our 1,000  Real Friends:https://www.realorganicproject.org/real-organic-friends/To read our weekly newsletter (which might just be the most forwarded newsletter on the internet!) and get firsthand news about what's happening with organic food, farming and policy, please subscribe here:https://www.realorganicproject.org/email/

Commerce is a change agent. As such, we must help and support mission-driven entrepreneurs, especially during difficult times, so they can continue to make an impact for their business and the world. Join Elliot Begoun as he talks to the Co-Founder and Chief Organic Optimist at Stonyfield Organic, Gary Hirshberg, about his mission to help mission-driven entrepreneurs find success. Learn how Gary is creating a community for entrepreneurs to get together and ask questions. After all, learning from each other is the most important thing when it comes take creating your own business. Love the show? Subscribe, rate, review, and share! tigbrands.com/tig-talks/

Love the show? Subscribe, rate, review, and share! tigbrands.com/tig-talks/

This week, we have conversations with Soumya Nair, global consumer research and insights director at Kerry; Martijn Goedhart, co-founder of OpenDairy; and Gary Hirshberg, Stonyfield co-founder and former CEO, on the Northeast Organic Family Farm Partnership.

Gary Hirshberg was a key early supporter of Barack Obama in New Hampshire, and as chairman of Stonyfield Farm, is an icon of the business of organic food. The Trip met up with him just before the 2020 primary to do shots of probiotics and talk politics. Stonyfield Farm Learn more about your ad choices. Visit podcastchoices.com/adchoices

Gary Hirshberg was a key early supporter of Barack Obama in New Hampshire, and as chairman of Stonyfield Farm, is an icon of the business of organic food. The Trip met up with him just before the 2020 primary to do shots of probiotics and talk politics. Stonyfield Farm Learn more about your ad choices. Visit megaphone.fm/adchoices

This week’s podcast features two guests, Gary Hirshberg and Meg Hirshberg. Gary is the founder of Stonyfield Yogurt and Meg is the author of the book, “For Better or For Work.” Listen in as they share their stories of starting their businesses, living the entrepreneurial lifestyle while managing the familial and relationship struggles that come with such a lifestyle. Gary and Meg provide insight on how they were able to make their relationship work and how you can improve your relationships as well. Timestamped show notes 02:00 - How do you build a strong company and strong family? 06:29 - Don’t carry stress to your family 13:15 - Give to the business and the family 19:25 - Go for a walk! 21:24 - Be present with your kids 25:00 - Focus on your spouse and your kids too, not just work 30:32 - Gary talks about his entrepreneurial children 32:46 - Holding regular family meetings 37:54 - Being in or being out 42:32 - Decide what to share and not to share 43:51 - Don’t assume your partner is the same as you 44:28 - Sharing core values Links Stonyfield Yogurt: https://www.stonyfield.com/ For Better or For Work: https://amzn.to/2R1fHbg Ethan’s Functional Shots: https://ethans.com/

Episode 1 of the Our Regenerative Future Series.In this podcast, our host and author Alina Siegfried sits down with Gary Hirshberg founder of Stonyfield Organics , Alan Richardson, regenerative sheep & beef farmer with Avalon Genetics and Cerasela Stancu, sustainability director for Envirostrat. They be discussing the opportunities for regenerative organic products from NZ to the world. Pure Advantage: www.pureadvantage.orgHost Alina Seigfried: https://www.alinasiegfried.comFollow us on IG: https://www.instagram.com/pureadvantage/

More than anything, the COVID-19 pandemic has taught us to recognize that we are what we eat, that the earth is not our subsidiary, and that policy matters to protect our health and family. As such, we become more conscious of the chemicals that surround our system, our home, and our environment. Talking about the impacts of COVID-19 and the need for a cleaner world, Elliot Begoun sits down with none other than Gary Hirshberg, the CEO of Stonyfield Farm—the world’s leading organic yogurt producer. Gary discusses the major shift that is happening in commerce, where values-driven businesses, especially those that people can trust and promote organic and healthy eating, are becoming more visible than ever. He then answers some of the questions in the organic business world about accelerating growth, meeting consumers, getting funding, doing consumer research, and more. Love the show? Subscribe, rate, review, and share! Join The TIG Talks Community today:

Stonyfield Chairman and Co-Founder Gary Hirshberg joins Aaron to discuss the organic yogurt company he helped build in 1983 and the company’s role as a pioneer in planet-friendly business practices. Aaron and Gary explore how Gary was inspired to enact positive change amidst an era of geographical, environmental and industrial shifts, the false myth that earth is a subsidiary, the importance of accessible organic foods for everyone, and how the now-infamous yogurt from Lily Bell the Cow started it all. Tune into this episode to learn how this company pioneered the organic foods moo-vement, and learn more at stonyfield.com. Production Credits: Aaron Kwittken, Jeff Maldonado, Dara Cothran, Lindsay Hand, Katrina Waelchli, Meg Ruocco, Julia Brougher, Parker Jenkins, and Mathew Passy Learn more about your ad choices. Visit megaphone.fm/adchoices

This week, we’re joined by Ethan Hirshberg, the founder and CEO of Ethan’s, a brand of organic wellness shots formulated with functional ingredients, including apple cider vinegar, MCT oil and green tea. Launched in 2017, the brand debuted at Whole Foods locations nationwide and has since added distribution at chain retailers in a variety of channels, including Wegmans, Walmart and Sprouts. In an interview included in this episode, Hirshberg, whose father is Stonyfield Farm co-founder Gary Hirshberg, spoke about why launching Ethan’s was about “solving a program,” the importance of “being nimble responsibly” and why the company is “maniacally obsessed with customer feedback.” He also discussed how core values are incorporated into the brand’s products and communicated to consumers and what he views as Ethan’s biggest advantage over larger and more established competitors. Show notes:  0:37: Ray Needs A Flowbee. Perhaps It Will Arrive In His Virtual Mailbag? -- The hosts riffed on Ray’s tousled hair and review and respond to questions posed by listeners over the past week, including ones about funding, CBD, ingredient suppliers and field marketing. They also reflected on an old AT&T ad, chatted about a few upstart brands, including a zaatar company and encouraged the audience to continue sending in questions and suggestions for content. 10:51: Ethan Hirshberg, Founder/CEO, Ethan’s -- Hirshberg spoke with Taste Radio editor Ray Latif about  growing up in the food and beverage industry, lessons learned from father and other mentors and his experience working at coconut-based food and beverage company Harmless Harvest. He also discussed the company’s relationship with Whole Foods, why the company decided to focus on shots and how the past two years have been primarily about frequent and fast iteration and tweaking. Later, he explained the importance and hierarchy of its core values of organic, glass and functionality, how Ethan’s educates consumers about usage and drinking occasions and how the company evaluates opportunities to innovate. Brands in this episode: Ethan’s, G&Juice, Brewpub Jerky, Wake Up Water, Z&Z

There’s a phrase that comes up several times in our interview with Andrew Abraham, founder/CEO of protein-centric brand Orgain: cautiously optimistic.  A medical doctor turned entrepreneur, Abraham was inspired to launch Orgain in 2009 while recovering from cancer treatment and being frustrated with the lack of options for healthy, drinkable nutrition. Introduced as a first-to-market brand of organic protein beverages, Orgain has since grown into a thriving platform for protein drinks, powders and bars. During Orgain’s development, however, Abraham had concerns about the brand’s long-term viability, particularly within an increasingly competitive market for protein beverages. During our conversation, he noted that maintaining a positive and steadfast belief in the company’s mission and focusing on meaningful innovation were key to the brand’s eventual success. “There’s some dark times where you lock yourself in a room and ask yourself: ‘Is this really going to work?’ Abraham said. “But I was seeing the feedback we were getting, and I knew that if we could just weather the storm long enough that Orgain would succeed. One thing that’s helped me more than anything is to just keep my eyes forward. Just focusing on what we’re doing and what’s working for us and pressing forward as aggressively as possible.” Within our expansive interview, Abraham discussed the creation and early development of Orgain, why he was the sole employee for the first five years and why Stonyfield Farm founder and company advisor Gary Hirshberg urged him to focus on building a sustainable infrastructure. Abraham also explained how he defines success, why he’s constantly “neck deep” in innovation and the reasons behind his decision to sell a majority stake of Orgain. This episode is presented by Flavorman, the beverage architects. Show notes:  2:46: Andrew Abraham, Founder/CEO, Orgain -- Abraham sat down with Taste Radio editor Ray Latif at the BevNET Live Winter 2019 and spoke about his background in nutrition and integrative medicine and how each supported the development of Orgain, the brand’s national launch at Whole Foods and why a conducting a shelf study could have avoided early stumbles. He also explained why, in hindsight, it “wasn’t smart” to be the sole employee for five years, and why he urges entrepreneurs to surround themselves with people that are smarter than them, as well as how Gary Hirshberg became involved with the company and why Abraham didn’t take a salary for “a very long time.” Later he discussed why entrepreneurs that are not well-capitalized from the outset might be in for a bumpy ride, how he convinced his wife, that despite significant financial losses, the brand was on a positive trajectory and why he believes that “the best defense is a super aggressive offense.” He also spoke about his approach to hiring and onboarding new employees, why he rebuffed numerous M&A offers over the years, and how he negotiated terms in the investment deal with Butterfly to maintain the company’s mission and focus.  Brands in this episode: Orgain, Stonyfield Farm, Dry Soda

Natural food brands learn a lot from CEO’s, founders, & industry thought leaders. Proven actionable insights from Gary Hirshberg, Seth Goldman, Miyoko Schinner, Kyle Garner, Sheryl O’Loughlin, Chuck Muth, etc to accelerate brand growth in 2020 & beyond

Ep. 94: Han de Groot – CEO, Rainforest Alliance,  -ft. cohost: Mike Bellamente – former Executive Direstor of Climate Counts  || For Sourcing Matter ep. 94 we welcome Han de Groot, CEO of Rainforest Alliance.  The ‘Rainforest Alliance Certified Seal’ is awarded to farms, forests, and businesses that meet rigorous environmental and social standards.  Rainforest Alliance operates in 60 countries all over the globe with focus on certifying in five program areas: 1) Sustainable forestry certification, 2) Sustainable agriculture certification, 3) Crop standards and criteria, 4) Rainforest Alliance Certified Seal, 5) Sustainable tourism. In our 45 minute discussion we learn just how consumers can make accurate and just buy decisions in an increasingly noisy world.  Hear Han’s empowerment message to us all: as environmentalists – we use our dollars to vote for the planet through the food we buy.   As more trusted scientific resources explain it’ll much comes down to the agriculture systems we employ to feed ourselves moving forward, being an environmentalist 3-times daily is a strong rallying cry which has yet to be fully exercise in diverse food categories. The time seems now. Han has dedicated his career to sustainable development. After studying economics at the University of Wageningen, he worked for more than 12 years at Oxfam Novib, eventually leading the organization’s work in Eastern and Southern Africa. In 1998 Han joined the Dutch government. From 2005 to 2010, he held various positions at the Ministry of Agriculture, Nature and Food Quality, including Deputy Director for Nature. Joining as co-host in episode 94 is Mike Bellamente. Mike invested many years helming Gary Hirshberg’s environmental accountability organization.  As former Executive Director at Climate Counts Mike gained traction and the attention of huge brands, and over 20K high-impact followers.  Bellamente lead this third-party certifier of Green/Sustainable corporate practice into the mainstream – via the wallets and ideology of consumers who care.  Mike now uses his developing company ‘Naked Bullfrog’ to empower more consumer engagement throughout their local & regional communities. It’s been proven; “Natural Climate Solutions” are our cleanest, most pragmatic, and most cost effective way forward.  Investing in what Jeremy Grantham has coined as “Natural Capital” – the regenerative soils, tree health, clean oceans, and biodiversity through a paradigm shift in land management is where mankind can be a catalyst in climate stability.  Bringing that to the market through something as intimate to us as the food we eat is where Han and team play.   As more of us adopt this power to vote with the dollars we spend, I have great hope for what we can all do through food to invest in healthy body and planet. www.SourcingMatters.show

L’homme qui créé des yaourts avec une conscience !Nous sommes aujourd’hui avec Christophe Audouin, directeur général des « Prés Rient Bio », propriétaire des marques « Les 2 Vaches » et « Faire Bien » (groupe Danone). La Rencontre avec Christophe Audouin :Nous suivions Christophe depuis longtemps sur les réseaux sociaux, LinkedIn notamment. Son engagement pour une alimentation plus responsable nous a toujours particulièrement marqué. Nous étions curieux de connaître les dessous de la marque « Les 2 Vaches » et souhaitions comprendre l’origine de ce projet très singulier d’intrapreneuriat au sein du groupe Danone. Bref, nous rêvions de le rencontrer. Et, grâce à « Business of Bouffe », c’est chose faite !Dans cet épisode, enregistré dans les bureaux de Danone à Saint-Ouen, nous revenons sur le parcours de Christophe, et notamment sur l’aventure « Les 2 Vaches  ».Pourquoi la bouffe ?Christophe le reconnaît : il n’est pas forcement un grand épicurien. Pourtant, il entre dans l’univers Food dès l’enfance. Ses grands-parents, puis ses parents tenaient une crèmerie à Grenoble (ils vendaient d’ailleurs déjà le fameux « Petit Suisse », produit iconique du groupe Danone).Christophe est tombé dans le yaourt très jeune. C’est donc assez naturellement qu’il démarre sa carrière dans la branche Ultra Frais du groupe Danone. Il nous raconte qu’il a été marqué dans sa jeunesse par les valeurs du groupe et notamment par le discours en 1972 à Marseille d’Antoine Riboud (le PDG de l’époque) : « la responsabilité des entreprises ne peut plus s’arrêter au seuil des usines ». Il pose ainsi, selon lui, les fondations de la Responsabilité Sociale des Entreprises (RSE).Vous découvrirez dans le podcast pourquoi, après 10 ans dans différents postes commerciaux, marketing et Supply Chain dans le groupe Danone, Christophe rejoint « Stonyfield France », qui deviendra l’entité intrapreneuriale et responsable du groupe, à l’origine des marques engagées « Les 2 Vaches » et « Faire Bien ».Parlons Business !Le projet des 2 Vaches s’inspire de l’aventure Stonyflied Farm, le n°3 des vendeurs de yaourts aux US, qui a la particularité de vendre uniquement des yaourts biologiques ! Christophe nous apprend, que dans les années 2000, chose surprenante, le marché bio est beaucoup plus mature aux US qu’en France !Stonyfield Farm a été créée dans les années 1980 par Gary Hirshberg, un enseignant agricole engagé et visionnaire qui voulait contribuer modestement à changer le modèle agroalimentaire et apporter des solutions concrètes pour régler la crise sociale et environnementale.En 2001, Danone rachète Stonyfield, et Frank Riboud, le PDG de l’époque, veut installer un modèle équivalent en Europe, s’inspirant des méthodes et de l’engagement indiscutable de Gary Hirshberg. Pour cela, tout doit être abordé différemment. Il se s’agit pas de lancer une nouvelle marque. Il faut travailler plus en profondeur et s’organiser différemment, comme une entreprise dans l’entreprise. C’est ainsi que « Les 2 Vaches » naissent chez Danone, comme un projet intrapreneurial à part, avec une raison d’être et un engagement très fort. Pour changer les choses et avoir de l’impact, cette organisation doit être agile et autonome, tout en s’assurant du soutient permanent du groupe car le rapport au temps, à la finance et aux retours sur investissement doivent être différent.Vous découvrirez dans le podcast comment Stonyfield France, devenu « Les Prés Rient Bio » a réussi à s’organiser pour créer des marques réellement engagées « Les 2 Vaches » puis « Faire Bien » qui accompagnent et soutiennent les éleveurs bio.Vous découvrirez également que l’engagement des Prés Rient Bio s’étend aujourd’hui au-delà de la filière d’approvisionnement. La société a d’ailleurs récemment été certifiée B. Corp et a ajouté dans ses statuts sociaux sa raison d’être, à savoir :« Contribuer à résoudre la crise sociale et environnementale, et inspirer les autres »Cette raison d’être, qui a été voté par le seul et unique actionnaire : Danone, joue un rôle très important dans les grands arbitrages stratégiques et permet régulièrement de dépasser les critères économiques pour prendre des décisions responsables et durables.Les 2 Vaches en chiffres :1983 : Création de Stonyfield Farm aux US2001 : Rachat de Stonyfied Farm par Danone2006 : Création « Des 2 Vaches » par Stonyfield France2017 : « Stonyfield France » devient « les Pré Rient Bio »Aujourd’hui, Les 2 Vaches = 45 éleveurs bio partenairesMarché des yaourts bio en France : 300M€, soit 7% du marché global des yaourtsChiffre d’affaires Les 2 Vaches (sell-out estimé 2019) : 60 M€Croissance moyenne annuelle : environ +20% par anAu dessus de la croissance du marchéPlus forte croissance du groupe DanoneLes « Prés Rient Bio » est une entreprise profitable depuis 2012Les enjeux pour la suite ?Selon Christophe Audouin, le chantier est encore considérable. Il y’a encore beaucoup de choses à faire et les enjeux sont multiples. La priorité est de continuer à investir dans la filière et soutenir l’attractivité du métier d’éleveur. Dans les année à venir, il va falloir aller plus loin et s’attaquer en profondeur aux enjeux sociétaux, comme les rendements laitiers, la relève des agriculteurs qui partent en retraite ou encore le bien-être animal.En parallèle, il va falloir éduquer le consommateur afin qu’il remette de la valeur dans son alimentation et consomme mieux, pour sa santé et pour l’environnement.« À l’avenir, il va falloir acheter moins de produits laitiers, mais des produits laitiers de meilleure qualité. »Vous découvrirez dans le podcast comment Christophe Aundouin envisage de répondre à ces défis majeurs au sujet de notre alimentation, tout en préservant l’accessibilité des produits. Il faut, selon lui, pourvoir proposer des produits de grande qualité au plus grand nombre et ne surtout pas réserver ces produits à une élite.Nous avons aussi parlé de:Day by dayEpicerie KilogrammeMichel et AugustinL’épisode avec Edouard Morhange (Epicery) et notamment l’inspiration de la cuisine de sa grand mère qui lui a fait prendre conscience de l’importance de cusiner soit-même, et notamment des produits frais.Les Mères de LyonPour contacter Cristophe Audouin:https://www.linkedin.com/in/christophe-audouin-99714bb/Plus d’infos sur Les 2 Vaches :https://www.les2vaches.com/

In 1983, two hippie farmers decided to sell homemade organic yogurt to help raise money for their educational farm in New Hampshire. As the enterprise grew into a business, it faced one near-death experience after another, but it never quite died. In fact it grew — into one of the most popular yogurt brands in the US. PLUS in our postscript "How You Built That," we check back with Carin Luna-Ostaseski, who became the first American woman to start a Scotch whisky company after she created her own blend called SIA Scotch.

Pete Brennan is the Co-Founder of Soñar! Foods. A mission-driven company that sells plant powered tortilla chips. Pete might have started his own food business, but he is a veteran in the food industry. With experience from E&J Gallo Winery, Kelloggs, Foster Farms, and Zola, Pete’s specialty is marketing big brands. He teamed up with the best person he knew to start Soñar! Foods, his wife, Maria. Pete and I met at the Fancy Food Show, and again at the Alt Protein show. Pete’s a go-getter and cares about his community and every time I’m on LinkedIn, I see pallets of his chips get delivered to the nearest community market. The best part about this family business is that they really do care about doing good in the world, as 1% of their annual sales goes to helping the Latino community. Learn more about the amazing origin of this on-fire startup, its mission, and the shoulders it stood on, to be successful, and perhaps the content of this interview allows you to explore what good you can do in your world Sponsor: Salt of the Earth I'm happy to introduce our newest sponsor: Salt of the Earth and their new ingredient,  Mediterranean Umami, an all-natural and clean-label flavor enhancer and sodium reduction ingredient that works amazingly on meats, veggie-meats, soups and sauces and ready-meals. My friend, David gave me a bottle and I use it on my pasta sauces, or rice porridge to give it the satisfying umami depth I crave.  Find the 2017 IFT Innovation Award Winner at IFT19 at booth number 2112 where they will be showcasing fresh food prepared with Mediterranean Umami. If you're interested now, feel free to email them at info@salt.co.il Show Notes Fancy Food Show Lauren Joyner Alt Protein Show Will Holsworth What do you tell people?: I’m a food entrepreneur who wants to make a better world What do you make?: We’re on a mission to feed a nation of dreamers 1% of annual sales is to advance the mission Latino Community Foundation Gary Hirshberg Stonyfield farms -1% for the planet What was your first food job?: Sales and management trainee at E&J Gallo Maria and I met at E&J Gallo Kelloggs How did Gallo help you with Sonar?: Their training program is phenomenal Gallo Wine Jug: Our best marketing campaign was shifting consumer perceptions on drinking wine from a jug. Branding has the ability to persuade What is the difference between launching a Sonar campaign vs a big brand campaign?: Scale. Hershberg Institute June 2018 Gary Hirshberg book The power of one Why Does Your Food Job Rock?: I get to make an impact with the people I love and the community I love What is the biggest challenge the food industry needs to face right now?: There’s a lot. Each of us can and should use our brands to build a more socially and environmentally powered society What is the one thing in the food industry you’d like to know about?: Everything. Since launching the startup, that one thing is just everything Did you originally want to go into the food industry?: I definitively wanted to go into food because I wanted to work for a great brand. Most great brands came from food. Do you have any advice for people who want to just into entrepreneurship?: DO it with a commitment of doing good. Reach out at Pete@sonarorganics.com

Gary Hirshberg, co-founder and Chief Organic Optimist at Stonyfield Organic, started his business with seven cows and funding from a group of Catholic nuns. Today, Stonyfield is one of the nation’s leading yogurt brands, with a commitment to healthier people, healthier business, and healthier planet. If you haven’t caught on from Gary’s title, organic is central to Stonyfield’s history, purpose, and market leadership. It’s not a buzzword—Stonyfield product is currently produced by thousands of organic cows, 200,000+ acres of organic fields, and hundreds of family farmers. Gary joined Purpose 360 to share his company’s history of social activism and how Stonyfield stuck to its values, mission, and culture (get it?!) through two sales and a rapidly-shifting consumer marketplace. Our favorite insights include: Be a supply chain champion: Many purpose-at-the-center companies integrate purpose in every aspect of operations. A fraction of those integrate purpose into their entire supply chain (and, not all companies have the capacity or control to do so). Stonyfield’s success is attributable in large part to the company’s extensive investment in supporting an organic supply chain—key to that is equipping small family farms with the resources they need to thrive. Look for unexpected, but authentic issues: Stonyfield’s support of organic farming and small farmers will never change. But today, the company supports a somewhat unexpected—but logical—social issue: the use of harmful chemicals on community playing fields. The StonyFIELDS #PlayFree Initiative aims to help communities across the U.S. convert playing fields to organic fields. Let your product do the talking: Literally. Stonyfield had limited-to-no advertising budget early on. Instead, Stonyfield used its packaging to tell the company’s story. Lids—the most visible part of the package—educated consumers not just about the company, but about social issues the company supported, from climate change to solar energy. Resources + links Stonyfield Company History StonyFIELDS #PlayFree Gary’s book: Stirring it Up: How to Make Money and Save the World

We all look up to industry trailblazers for advice, inspiration, and wisdom. Leaders candidly share their answers to your key questions: what advice you would give your younger self if you could go back in time, how do you stay motivated and focused, …

Why eat organic? It's a complicated question, so we've brought in an expert: the famed Gary Hirshberg who founded America's largest organic yogurt company. Gary breaks down the benefits of organic for us as a Win, Win, Win: and helps us understand how to start with some organic baby steps. For our small bite with Gary's interview, our fan favorite apple manchego salad. Another must listen! Connect: Gary's “origin story” interview on How I Built This Book: Stirring It Up: How to Make Money and Save the World   Resources: Dirty Dozen List: the top 12 products you should splurge on for organic produce Skin Deep Cosmetics Database Gary's StonyFIELDS project to remove pesticides from playing fields   Small Bite Recipe: Apple Manchego Salad from A Couple Cooks   Find A Couple Cooks: Find Sonja & Alex on Instagram at @acouplecooks or online at www.acouplecooks.com. Find Pretty Simple Cooking online and everywhere books are sold.

Mentioned in the episode: https://votesaveamerica.com/ballot Information on how your representatives have voted on the environment from the EWG (Environmental Working Group) President's Cancer Panel - evidence that pesticides are leading to increased cancer diagnoses (from 2010) I've talked about it many times before, but my trip to Sonoma earlier this year with Stonyfield Organic was truly life-changing. While I had a sense of the importance of organic food and the organic movement, I wasn't fully aware of the impact it actually had. To be honest, I hadn't interacted with the farmers, learned about how their practices differ and really the art that is organic food until this trip. Once Pandora's Box had been opened, it was hard to go back. One of the things that made this trip so phenomenal was getting to share it with Stonyfield's co-founder Gary Hirshberg. When it comes to yogurt and organics, he might be the most knowledgable person in the room. He's also incredibly inspiration so getting to hear his story in person left a profound impact on me. As I'm sure many of you know, we have a very important election coming up next week. There are many hot-button issues from healthcare to women's rights to immigration and while I wish I could dedicate an episode of the show to each, it just wasn't a possibility. But when it comes to the environment, I knew exactly who to ask to join me on the show in discussing the impact of this election on our planet. In addition to co-founding Stonyfield, Gary is also the founder of Just Label It, a coalition of voices in the organics space lobbying government for increased transparency in food labeling. Clearly, he's a busy man so I'm honored and excited to have him on the show today. Here are a few things we talked about in today's episode: How Gary got started in organics in the 1970s What led Gary to found Stonyfield and how it has evolved The benefits of choosing organic - for the planet and your body What is glyphosate and how is it affecting our bodies and the planet Why organic can absolutely feed the world The lack of government support for organics and why this matters How to vote with your dollar but also with your vote Join The Healthy Maven Tribe to ask guest questions and to find out who will be on the show before anyone else! http://facebook.com/groups/THMTribe Please don't forget to rate + review in iTunes if you love the podcast. Your comments and subscriptions help us make the podcast best for you! Follow Gary + Stonyfield:  Website: https://www.stonyfield.com/  Instagram: https://www.instagram.com/stonyfield/  Facebook: https://www.facebook.com/stonyfield 

This episode's FREE download Your brand's selling story is the cornerstone of all effective business building strategies. Learn How To Get Your Brand On The Shelf and What Retailers REALLY Want.  This Is Your Roadmap To Success.  CLICK HERE TO GAIN INSTANT ACCESS TO MY FREE TURNKEY SALES STORY STRATEGIES COURSE Sustainable sales growth requires a thoughtful strategy and commitment to be better than other brands. Like the tortoise and the hare, small strategic incremental steps can add up to a huge win. Today's story illustrates a better way to grow your brand. Proven strategies to grow sales, stand out on a crowded shelf, and 2x your loyal shoppers.  That’s a pretty bold claim but that is exactly what we are going to be talking about today. By the end of this episode you will have the roadmap to do exactly this and much more. Hi, I'm Dan, the host of the popular podcast Brand Secrets and Strategies. This the focus of the podcast episodes including interviews with over 50 of the leading industry thought leaders including Gary Hirshberg , John Foraker, Seth Goldman, Sheryl O’Loughlin, Steve Hughes and many more. My guests candidly share their advice, insights, and recommendations with you - we rise by lifting each other up! There is a better way. My mission is to empower brands and to make our healthy way of life more accessible by helping to get your products onto more retailers shelves and into the hands of more shoppers. The strategies I am going to share with you today have been proven time and time again giving me a significant competitive advantage against the biggest and most sophisticated brands in the industry. They helped me and they will help you. This truly is a David and Goliath story! Thank you for listening. I really appreciate you listening to this podcast. This podcast is about you and it's for you. I'm working hard to provide actionable insights and strategic solutions to get your brand on more retailer shelves and in the hands of more shoppers with simple, easy to use and adopt strategies to give you an equal seat at the table with big brands, in addition to exclusive interviews with leading industry thought leaders. If you like the podcast, please share with a friend, subscribe, and leave a review on iTunes. This podcast is about you and for you, meaning everyone listening, this podcast is built around those core principles. It's about helping brands get their products on more retail shelves and in the hands of more shoppers. It's about teaching those best practices.  I am here to support you and provide you with a roadmap for your success. Download the show notes: brandsecretsandstrategies.com/session68

As a boy, Gary Hirshberg, cofounder of Stonyfield Farm, watched his family-run shoe company go bankrupt due to changes in the market. He went off to college eschewing any career in business. But, his entrepreneurial roots called upon him. It all started with one cow and a delicious yogurt recipe. Hear Hirshberg speak of how he faced big, relentless debt, his steadfastly loyal mother-in-law and his investment in making playing fields across the U.S. organic. Plus, find out why the liberally-minded Hirshberg thanks Ronald Reagan for his success.

This episode's FREE downloadable guide This short guide levels the playing field between small brands and their more sophisticated competitors. It highlights the advanced strategies the big brands use called Category Management - what retailers want.  CLICK HERE TO DOWNLOAD YOUR FREE STRATEGIC GUIDE: Strategic Solutions To Grow Your Brand Natural is the incubator of the ideas, strategies, and products that are changing the way consumers think about the products they buy & the causes they support. Regenerative business is the next emerging trend championed by disruptive brands & retailers. If you've been listening to this podcast for a while, you hear me talk about what makes natural natural, all the components about natural, why it's important, and how we as a community work together to support one another, how we think beyond the four corners of a package, and how we unite to do more than just sell products, to benefit the planet, to improve our healthy way of life, and much, much more. A couple of episodes ago, you heard me talking with Gary Hirshberg about the importance of regenerative agriculture. That's the starting place for our conversation today, where I'm talking with Neil about regenerative business practices. What I love about the conversation that we're about to share with you is how Neil was able to capitalize on these strategies, and use them, and make them a part of everything he did from when he started and ran a natural food store, all the way up to being a CEO of some of the most prominent and iconic brands in the natural channel.  Neil shares with us his passion for regenerative business practices and how he incorporated those strategies at the Climate Collaborative and OSC2, in addition to the many other groups that he works with. Here's Neil Blomquist of Sustainable Solutions Download the show notes:  brandsecretsandstrategies.com/session47

This episode's FREE download Your brand's selling story is the cornerstone of all effective business building strategies. Learn How To Get Your Brand On The Shelf and What Retailers REALLY Want.  This Is Your Roadmap To Success.  CLICK HERE TO GAIN INSTANT ACCESS TO MY FREE TURNKEY SALES STORY STRATEGIES COURSE Community is at the heart of natural. Working together toward a common purpose is what drives us. Our stories need to educate and inspire consumers to vote with their dollars - helping brands get on retailer’s shelves and into the hands of more shoppers. Today's story is about inspiration and education. I have the privilege of interviewing Gary Hirshberg, one of the leading thought leaders in our industry. Gary shares with us the story about how he and his partner started Stonyfield Yogurt. The struggles that they had and how their dedication, and attention to detail, turned it into one of the leading brands in the category. Gary shares how his commitment to his friends, family, shareholders, employees, the community that he serves and the farmers that support him, helped him remain true to his passion. His dream was to develop a healthy yogurt brand and more importantly to prove that organic farming was sustainable. This was an opportunity for organic farms to prove themselves, to be a viable solution, to help solve many of the food problems that we have today.  We discussed the need for education. The opportunity for brands to help educate consumers and retailers about the sustainability and the viability of organic. We talked about how consumers vote with their dollars and why it's imperative that we speak up and stand up for those farmers that are committed to organic, that are committed to giving back to our healthy way of life and are committed to healthy sustainable farming practices. Gary also talked about how entrepreneurs are pathological optimists and he emphasizes that if you don't ask, you don't get. This mantra helped Gary continually do whatever it took to succeed and to find ways to persevere when everything was going against him. I want to thank Gary for openly sharing his story and his inspiration to help young healthy organic brands get their start and to stay focused on their core mission and to guard and protect their values. Never compromising or giving into adversity, which causes so many brands to cut corners. Here's Gary Hirshberg of Stonyfield  Download the show notes:  brandsecretsandstrategies.com/session42

Gary Hirshberg, Chairman and Co-Founder of Stonyfield Farm (the world's leading organic yogurt producer) champions a simple philosophy: "everybody who eats has to vote." Of course, Gary doesn't expect to realistically enforce this statement, it's the idea behind it that he's passionate about. The author of "Stirring It Up: How to Make Money and Save the World", and a frequent speaker on the topics of sustainability, organic agriculture and the profitability of green business, Gary knows a thing or two about the intersection of agriculture, business and policy. "We have never had more facts at our disposal than now about the real impacts of non-organic, or conventional or chemical-dependent food and processing," says Gary continuing that "the first thing we need to believe is that science and facts still matter." For instance, it's a fact that the cheapest form of healthcare is preventative; that is, not getting sick at all. It's also a fact that organic food can be a form of preventative healthcare-because it isn't laden with carcinogenic chemicals, for starters. Just as anyone who eats (that is, everyone) can and must find power in their right to vote, Gary also sees the act of choosing organic as a form of personal power. "The choice to embrace organic whether as a grower or a consumer, or as a policy person or a scientist, is really a choice to exercise your own will and commitment to a world that's really better for our children, better for all species and ultimately more sustainable and more durable." Unfortunately, the current US administration is not interested in supporting organic agriculture or climate and environmental initiatives. "Without some normal, reasonable checks and balances, without some folks in there who actually are going to honor science and honor fact, and honor medical and agricultural and environmental statistics, I'm afraid there's no hope," says Gary. This is, again, why Gary holds that "everybody who eats" needs vote in the upcoming elections-both the midterms and beyond.

Gary Hirshberg is a pioneer in developing a national market for an organic commodity, milk. His company began producing yogurt in 1985, after being a farming school for a few years. What is the future of organic dairy, and how did they achieve the immense success that has made the company a national bestseller. What can current dairy farmers learn from Stonyfield. What Doesn't Kill You is powered by Simplecast

Gary Hirshberg is a pioneer in developing a national market for an organic commodity, milk. His company began producing yogurt in 1985, after being a farming school for a few years. What is the future of organic dairy, and how did they achieve the immense success that has made the company a national bestseller. What can current dairy farmers learn from Stonyfield. What Doesn't Kill You is powered by Simplecast

It started with seven cows on a small farm in New Hampshire back in 1983. Now Stonyfield Farm has grown to one of the biggest influencers in organics and health foods today. While Samuel Kaymen owned the cows and the yogurt recipe, it was the marketing genius of Gary Hirshberg that grew the business. We talk with Gary about everything from the politics of organics, the power of the consumer and the one flavor that really missed the mark.

Adnan Durrani was once known as “The Suit.” A former Wall Street executive, Durrani’s first experience at a natural foods show was a clash in styles: a buttoned-up banker dressed in Brooks Brothers amid hippie entrepreneurs clad in raggedy jeans and sandals. Despite the difference in style, Durrani found himself embraced by the community and in particular by Stonyfield Farm co-founder Gary Hirshberg, for whom Durrani served as a board member and investor. Durrani is currently the CEO of American Halal, the company behind halal-certified frozen food and snack brand Saffron Road, which he founded in 2009. In this week’s episode of Taste Radio, he spoke about his career in the food and beverage business and how his belief system evolved during his transition from Wall Street into the natural food space. He also explained how he identified a huge growth opportunity for halal foods in the U.S. and why Saffron Road saw millennials as a key consumer demographic during the brand’s launch. Durrani also discussed how the company was able to turn a potential PR nightmare into an opportunity and why he’s increasingly immersing himself and his brand into political causes. Also in this episode: An interview with Neel Premkumar, the founder and CEO of Dyla Brands, which markets Forto Coffee energy shots and Stur liquid water enhancers. A former CPG executive with stints at Nestlé and Pfizer, Premkumar spoke about his foray into entrepreneurship and his process for identifying white space and marketable innovation in saturated categories. And in this week’s Elevator Talk, we spoke with BJ Mccaslin and Jason Trawick, the co-founders of Minute Mixology, a brand of all-natural, single-serve cocktail mixers. This episode is presented by Sovereign Flavors. Show notes: 1:31: Life’s a Pitch…: BevNET Live, NOSH Live and Brewbound Session are just weeks away. The hosts encouraged new brand owners and early-stage entrepreneurs attending the events to introduce themselves to the team. They recalled meeting entrepreneurs, before they were big successes with their brands, for the first time at past events, including Janie Hoffman from Mamma Chia and Justin Trout, Dina Trout and Vanessa Dew from Health-Ade. 6:30: Interview: Adnan Durrani, Founder/CEO, American Halal/Saffron Road -- Adnan Durrani is the founder and CEO of American Halal, the maker of Saffron Road, a brand of halal-certified frozen foods and healthy snacks. BevNET editor-in-chief Jeff Klineman met with Durrani at American Halal’s headquarters in Stamford, Conn. 40:11: Interview: Neel Premkumar, Founder/CEO, Dyla Brands -- Last month at NACS 2017, BevNET’s Ray Latif and Brad Avery met with Neel Premkumar, who is the founder and CEO of Dyla Brands. Dyla is the maker of Forto Coffee, a fast-growing brand of organic, coffee-based energy shots and Stur, a brand of all-natural drink mixes. Premkumar discussed why learning from missteps has been critical to the evolution of Forto, how e-commerce established a critical conduit between the company and its consumers and recent strategic partnerships with The Hershey Co., Peet’s and Keurig. 1:02:28: Elevator Talk: BJ Mccaslin & Jason Trawick, Co-Founders, Minute Mixology -- BJ McCaslin is a beverage entrepreneur perhaps best known as the co-founder of Coco Cafe, an espresso and coconut water blend that was acquired by Vita Coco in 2012. His latest project is Minute Mixology, a brand of all-natural, single-serve cocktail mixers. We caught with BJ and his co-founder Jason Trawick in Los Angeles, and connected for this edition of Elevator Talk. Brands in this episode: Mamma Chia, Health-Ade, Saffron Road, Stonyfield Farm, Vermont Pure Spring Water, Forto Coffee, Stur, Coco Cafe, Vita Coco, Minute Mixology For sponsorship opportunities, feedback and suggestions, contact ask@tasteradio.com.

 Big Food's having a tough time, and yogurt is no exception. Large, bureaucratic food companies have trouble keeping up with consumers looking for fresh ingredients and new products. Newcomers like Chobani are beating out old standbys such as General Mills' Yoplait and DannoneWave's Dannon. This week on Material World, Jenny and guest host Craig Giammona dig into the evolution of yogurt, the changing consumer and the lessons yogurt provides for the rest the grocery store.  Correction: A previous version of this episode misstated Gary Hirshberg's last name.  

In 1983, two hippie farmers decided to sell homemade organic yogurt to help raise money for their educational farm in New Hampshire. As the enterprise grew into a business, it faced one near-death experience after another, but it never quite died. In fact it grew — into one of the most popular yogurt brands in the US. PLUS in our postscript "How You Built That," how Indiana Jones inspired Steve Humble to sell secret passageways for a living.

For this week’s episode of the Taste Radio podcast, we’re bringing you an Independence Day-length conversation with Gary Hirshberg, the co-founder and chairman of dairy company Stonyfield Farm and a highly influential figure in the organic food movement. Hirshberg shares war stories ranging from the company’s pastoral beginnings, to its decade-long struggle for financing, and on to its eventual sale, mining them for wisdom that will resonate with any food and beverage professional. Also included in this episode: the latest edition of Elevator Talk, in which we profile Elaine Morrison, the founder of collagen elixir brand Eviva.

From Hippie to Hip to Scale. Though still small in the big picture, organic food has come all the way -- from hippie to hip to mainstream since the Sixties. But can organic food and fair food ever feed seven billion people? How can the entire food chain become sustainable? And does sustainability stack up to profitability? Visionary food entrepreneur Gary Hirshberg answers those questions with a resounding yes. As founder and CEO of Stonyfield Farm, the worlds largest organic yogurt company, Hirshberg has demonstrated that environmentally and socially responsible business can also be profitable.

If we can make radical changes in how we think about our relationship to nature and economic growth, we will see restored, vibrant ecosystems and healthy, prosperous farmers, cows, consumers, employees, investors and future children. So says the iconic food entrepreneur Gary Hirshberg, CEO of Stonyfield Farm, the world's largest organic yogurt company that he helped start 27 years ago. In 2005, he was named managing director of Stonyfield Europe, a joint venture with Groupe Danone (France). He's also Chairman and co-founder of O'Naturals, a chain of natural fast-food restaurants. A visionary sustainability activist for over 33 years, Gary is working with large companies to reduce their health-care costs by motivating employees to adopt self-care practices. This speech was given at the 2010 Bioneers National Conference. Since 1990, Bioneers has acted as a fertile hub of social and scientific innovators with practical and visionary solutions for the world's most pressing environmental and social challenges. To experience talks like this, please join us at the Bioneers National Conference each October, and regional Bioneers Resilient Community Network gatherings held nationwide throughout the year. For more information on Bioneers, please visit http://www.bioneers.org and stay in touch via Facebook (https://www.facebook.com/Bioneers.org) and Twitter (https://twitter.com/bioneers).

Guest Gary Hirshberg, CE-Yo, Stonyfield FarmStonyfield Farm

Scientists predict that we have less than 10 years to sufficiently reduce carbon emissions to avert a total environmental disaster. Gary Hirshberg, Stonyfield Farm "CE-Yo", tells of his company's efforts over the past 25 years to reduce its environmental footprint while increasing profits. Hirshberg shares lessons from his book Stirring It Up: How to Make Money and Save the World, in this Stanford Center for Social Innovation audio lecture. https://ssir.org/podcasts/entry/gary_hirshberg_-_making_money_while_going_green

Gary Hirshberg, CE-Yo, Stonyfield Farm, addresses Yale University in New Haven about how to make money and save the world. Hirshberg is the President and CE-Yo of Stonyfield Farm, the world's largest organic yogurt company.

STIRRING IT UP: How to Make Money and Save the World. Gary Hirshberg, President and CE-Yo, Stonyfield Farm

Can businesses deliver strong returns to shareholders while also promoting the health of people and the planet? Gary Hirshberg, the phenomenally successful pioneer of the organic foods industry, uttered a resounding yes in his keynote.

Can businesses deliver strong returns to shareholders while also promoting the health of people and the planet? In this audio lecture recorded at Bridging the Gap, the 2005 Stanford Net Impact conference, Gary Hirshberg, the phenomenally successful pioneer of the organic foods industry, utters a resounding yes. https://ssir.org/podcasts/entry/gary_hirshberg_-_social_entrepreneurs_invent_the_future

Meg Cadoux Hirshberg is the co-founder of The Anticancer Lifestyle Program or ACLP (www.anticancerlifestyle.org), which offers free, evidence-based tools, tips and information about lifestyle behaviors that have been shown to reduce the risk of cancer, cancer recurrence, and chronic illness. She is president of the Anticancer Lifestyle Foundation, a non-profit which owns and manages the ACLP.For most of her career, Meg was a freelance writer whose work appeared in the Boston Globe Magazine, Yankee, and New Hampshire magazine, among other publications. For six years, she wrote a regular column for Inc. magazine called “Balancing Acts”, which explored work-life balance and the intersection of family and business in an entrepreneurial setting. Meg's book, For Better or For Work: A Survival Guide for Entrepreneurs and Their Families won the Axiom Business Book Award and was cited by AMEX Open Forum and Entrepreneur magazine as one of the best business books of 2012. She has also written two yogurt cookbooks. In addition to running ACLP, Meg serves as a director of the Environmental Working Group (www.ewg.org). She is married to Gary Hirshberg, chairman and co-founder of Stonyfield Yogurt. Meg and Gary have three adult children and one beautiful granddaughter.During our conversation, Meg shares her journey with breast cancer, what led her to create a course for her local cancer center helping people make necessary lifestyle changes, the 5 foundations of an anti-cancer lifestyle, and how the free course has evolved to help not only patients, but their caregivers, friends and anyone interested in prevention.