Podcast appearances and mentions of Benjamin P Hardy

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Best podcasts about Benjamin P Hardy

Latest podcast episodes about Benjamin P Hardy

The Think Marketing Podcast
294: How to Get More VIEWS by Posting LESS!

The Think Marketing Podcast

Play Episode Listen Later Feb 29, 2024 23:34


In this episode, Sean talks about how to get more views by posting less! ****** Join us for the #1 video marketing conference in the US for entrepreneurs

The Thought Leader Revolution Podcast | 10X Your Impact, Your Income & Your Influence

How many times in a day do you get side tracked by things that have nothing to do with your goals? While some of these are unavoidable, many are things we introduce ourselves, consciously and unconsciously. These notions of what we need and don't need clutter up our minds, keeping us from having our feet firmly planted with each step toward the future.Dan Sullivan and Benjamin P. Hardy wrote 10x Is Easier Than 2x. It powerfully demonstrates next level innovation through extreme simplification. How to make a qualitative shift in your thinking by focussing on the few things you do need and eliminating everything you don't need. Through this process, your vision and your identity transform, and everything in your life will start to go in a 10x direction.You can find 10x Is Easier Than 2x on Amazon.Visit eCircleAcademy.com and book a success call with Nicky to take your practice to the next level.

Mint Arrow Messages
248: Declutter Your Destiny: What to let go of from 2023 to make room for greatness in 2024

Mint Arrow Messages

Play Episode Listen Later Jan 1, 2024 35:15


One of my favorite quotes is from C. Joy Bell that says, “You will find that it is necessary to let things go; simply for the reason that they are heavy. So let them go, let go of them.” Today Neil and I are discussing what things we've let go of to make room for better things in our lives. Labels, past experiences, burdens that don't belong to us… We're also talking about HOW to do this and some things you can evaluate in your life so that you have room to really step into who you were meant to be in 2024. “Personality Isn't permanent: How to Break Free from Self-Limiting Beliefs and Rewrite Your Story” Book by Benjamin P. Hardy https://amzn.to/4aDitLc Learn more about your ad choices. Visit megaphone.fm/adchoices

YAP - Young and Profiting
Benjamin Hardy: 10x Is Easier Than 2x, How Dreaming Bigger Will Transform You and Your Business | E260

YAP - Young and Profiting

Play Episode Listen Later Dec 11, 2023 76:26


During the Holocaust, Austrian psychiatrist Viktor Frankl was sent to a concentration camp. He survived by focusing on his one goal: to return home to his family. Frankl saw that once people lost hope for their future, they ultimately lost their life. Dr. Benjamin Hardy has applied Frankl's research to his own life as an organizational psychologist. In this episode, Ben returns to YAP to discuss his latest book and how elite entrepreneurs can achieve more by doing less.   Dr. Benjamin Hardy is an organizational psychologist and the world's leading expert on the psychology of entrepreneurial leadership and exponential growth. He was once the most popular blogger on the platform Medium.com and his blogs have been read by over 100 million people.   In this episode, Hala and Benjamin will discuss:  - Letting go of the narratives of the past - How to go from a 2x mindset to a 10x one - Getting beyond the 10,000-hour rule - Why deliberate practice is better than habit - How to 10x your life and career - The importance of psychological flexibility - Why 80% of what you do is yielding almost nothing - Four ways that entrepreneurs waste too much time - How to achieve more by doing less - The value of creating impossible goals - And other topics… Dr. Benjamin Hardy is an organizational psychologist and is the world's leading expert on the psychology of entrepreneurial leadership and exponential growth. His PhD research focused on entrepreneurial courage and transformational leadership. Before completing his PhD, his blogs were read by over 100 million people. Benjamin published his first major book Willpower Doesn't Work while running a 7-figure online training business. Dr. Hardy has published additional books, including three co-authored with the legendary entrepreneurial coach, Dan Sullivan. His books have sold hundreds of thousands of copies and he is a sought-after teacher and speaker at corporate and entrepreneurial events as well as Fortune 500 companies. His newest book, with Dan Sullivan, is 10x Is Easier Than 2x: How World-Class Entrepreneurs Achieve More by Doing Less.   Resources Mentioned: Benjamin's Books: https://www.amazon.com/stores/Benjamin-P.-Hardy/author/B00P6MYJUO Benjamin's Website: https://benjaminhardy.com/ Benjamin's LinkedIn: https://www.linkedin.com/in/benjaminhardy88/ Benjamin's Future Self Cheat Sheet: https://futureself.com/ Benjamin's latest book, with Dan Sullivan, 10x Is Easier Than 2x: How World-Class Entrepreneurs Achieve More by Doing Less: https://www.amazon.com/10x-Easier-Than-World-Class-Entrepreneurs/dp/140196995X/   LinkedIn Secrets Masterclass, Have Job Security For Life: Use code ‘podcast' for 30% off at yapmedia.io/course.    Sponsored By: Shopify - Sign up for a one-dollar-per-month trial period at youngandprofiting.co/shopify RobinHood - Visit robinhood.com/PROFITING to claim an unlimited 1% bonus on your assets CoPilot - Head to go.mycopilot.com/PROFITING to get a 14-day FREE trial AND 20% off your first month of personalized fitness with your own personal trainer if you sign up before February 1st, 2024! Rakuten - Start shopping at rakuten.com MasterClass - Right now you can get Two Memberships for the Price of One at youngandprofiting.co/masterclass HelloFresh - Go to HelloFresh.com/profitingfree and use code profitingfree for FREE breakfast for life!    More About Young and Profiting Download Transcripts - youngandprofiting.com  Get Sponsorship Deals - youngandprofiting.com/sponsorships Leave a Review -  ratethispodcast.com/yap Watch Videos - youtube.com/c/YoungandProfiting   Follow Hala Taha LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ TikTok - tiktok.com/@yapwithhala Twitter - twitter.com/yapwithhala   Learn more about YAP Media Agency Services - yapmedia.io/

Welcome To Eloma
Managing Seasonality with Kiley Peters

Welcome To Eloma

Play Episode Listen Later Aug 30, 2023 25:05


This episode dives right into the heart of what Kiley is most passionate about: setting goals and making them work for the life you want to build. Through a lens of personal experience, she sheds light on the process of goal setting and goal timelines, and explores some take-aways she had from the book "10X Is Easier Than 2X," by Dan Sullivan and Benjamin P. Hardy.Kiley maps out the phases of a business - from the challenging first year of just keeping afloat to the bustling growth seen between years five to ten. But it's not all about business. Life has its seasons too, and she underscores the importance of aligning the two. When our business objectives support our personal milestones, business and life feel much more rewarding.This is an episode that will challenge you to think differently about goal setting and how to strategically align your business goals with your life's ambitions.Quotes:"The seasons of our life and our business are interconnected." (1:56 | Kiley)"We should be utilizing our businesses to support our lives, not running our businesses and then trying to live our life when we can find the time." (17:19 | Kiley)"What are your seasons? What are your seasons in business? What are your seasons in life? And are you prioritizing your seasons in life?" (22:14 | Kiley Peters)Links:Connect with Welcome to ElomaInstagram: @welcometoelomaWebsite: WelcometoEloma.comWeekly Email Newsletter: bit.ly/RIXEmail Connect with KileyWebsites: KileyPeters.com / RAYNEIX.comInstagram: @kileypeters @rayneix @welcometoeloma @the.100.co The 100 Collective: The100co.comWelcome to Eloma: WelcomeTo Eloma.comSocial: @kileypeters + Linkedin.com/in/kileypetersWebsites: RAYNEIX.com , BrainchildStudios.com, KileyPeters.comWeekly Email Newsletter: bit.ly/RIXEmailEmail: info@rayneix.com

Apartment Gurus
Episode 214: Dean Taylor - Multifamily Investing Playbook: Rookies Formula to Success

Apartment Gurus

Play Episode Listen Later Aug 3, 2023 41:53


Shorten your learning curve in multifamily investing as Pinnacle Equity Group CEO Dean Taylor details the mindset and strategies that moved the needle and got him his first deal in the bag. Dial in to learn from his journey and absorb his advice to launch yourself to greatness! WHAT YOU'LL LEARN FROM THIS EPISODE Must-read books for multifamily investor newbiesA transformational system you should apply in your daily lifeHow to start and find growth as a new real estate investorMain importance of raising capital from private equity investorsSuperb perks of joining the Multifamily Octane Coaching MastermindRESOURCES/LINKS MENTIONEDMultifamily Octane Coaching Mastermind: https://shorturl.at/ejJKYThe 12 Week Year by Brian P. Moran and Michael Lennington: https://amzn.to/455e0xCThe Miracle Morning by Hal Elrod: https://amzn.to/43qObqrMichael Blank: https://www.linkedin.com/in/mblank1Financial Freedom with Real Estate Investing by Michael Blank: https://amzn.to/3KsZSWNWho Not How by Dan Sullivan with Dr. Benjamin P. Hardy: https://amzn.to/3OjawAMKahuna Investments: https://kahunainvestments.com/ Get FREE templates for your operational due diligence, capital raising, and marketing checklist by emailing us at tate@glequitygroup.com or texting (801) 699-4532.ABOUT DEAN TAYLORDean Taylor is the visionary behind Pinnacle Equity Group. His passion is to provide clean, well-maintained, high-density multifamily housing through improvements (value-add) that residents can be proud of and feel at home. His real estate investing has been in single-family homes doing remodels and short-term rentals. He is also a licensed real estate agent. He is also a member of the Utah Real Estate Investors Association. Dean works with sellers, wholesalers, lenders, brokers, contractors, and others to build strong, powerful industry relationships. CONNECT WITH DEANWebsite: Pinnacle Equity Group: https://pinnacleequitygrp.com/Email: dean@pinnacleequitygrp.comCONNECT WITH USWant a list of top-rated real estate conferences, virtual meetups, and mastermind groups? Send Tate an email at tate@glequitygroup.com to learn more about real estate using a relational approach.Looking for ways to make passive income? Greenlight Equity Group can help you invest in multifamily properties and create consistent cash flow without being a landlord. Book a consultation call and download Tate's free ebook, "F.I.R.E.-Financial Independence Retire Early via Apartment Investing," at www.investwithgreenlight.com to start your wealth-building journey today!

The Limitless MD
Creating 8 Billion Dollars in 2 Years with Josh Zieglowsky

The Limitless MD

Play Episode Listen Later Apr 20, 2023 25:44


The secret to having a successful company is focusing on “who, not how.” Having a team and a board of intelligent and highly experienced people will guide the company to the next stratosphere. Josh Zieglowsky, today's guest, made eight billion dollars in two years by following this premise. Josh Zieglowsky has been an entrepreneur for over 20 years. He had a successful career as a commercial real estate investor but then came across an opportunity that took his life from linear to exponential. Even though he didn't have the expertise connected with this opportunity, he learned about it. And he did it for himself and to help other people take advantage of it. These are some of the topics we cover during the episode: - Learning about something and then sharing it with people- Importance of developing the “who, not how” mentality- How to handle exponential growth - Successful partnerships and organizing a company- Family integrated within a business- Advice for navigating uncertaintyJosh's company is successful because he, his partners, and their families have their hearts put into it. This company is not just a dollar sign for them. And it shows in the passion he has for sharing their story and for being willing to keep helping more and more people. Until next time. Be phenomenal. “The first thing we got to make sure we get over is your fears. Fear of failure, fear of losing money, fear of, you know, this or that.” - Josh ZieglowskyIn This Episode: - Welcome back to another episode of the Limitless MD podcast- How did Josh see the opportunity that was in front of everybody? - Learning about something and then sharing it with people - Importance of developing the “who, not how” mentality- The moment Josh wholeheartedly trusted in this project- How to handle exponential growth - Successful partnerships and organizing a company - Family integrated within a business- Advice for navigating uncertainty- Opportunities in commercial real estate - Josh's passions and hobbies- Mentors and books recommendations Resources mentioned: - Book “Who Not How: The Formula to Achieve Bigger Goals Through Accelerating Teamwork” by Dan Sullivan and Benjamin P. Hardy - https://www.amazon.com/Who-Not-How-Accelerating-Teamwork-ebook/dp/B0867ZJ151 - Book “The Perfect Day Formula: How to Own the Day and Control Your Life” by Craig Ballantyne - https://www.amazon.com/Perfect-Day-Formula-Control-Your/dp/1619613557 -

family fear learning advice opportunities mentors billion dollars dan sullivan control your life craig ballantyne benjamin p hardy who not how accelerating teamwork limitless md josh zieglowsky
YAP - Young and Profiting
Benjamin Hardy: The #1 Personal Growth Hack in 2023, How to Change Your Identity and Make Better Choices | E206

YAP - Young and Profiting

Play Episode Listen Later Jan 23, 2023 66:17


During the Holocaust, Austrian psychiatrist Viktor Frankl was sent to a concentration camp. He survived by focusing on his one goal: to return home to his family. Frankl saw that once people lost hope for their future, they ultimately lost their life. Dr. Benjamin Hardy has applied Frankl's research to his own life as an organizational psychologist. In this episode, Ben returns to YAP to discuss the power of embracing our future selves and how to get familiar with a new system for measuring our progress! He will also share why unsuccessful people focus on “The Gap” and successful people focus on “The Gain.” Dr. Benjamin Hardy is an organizational psychologist and the world's leading expert on the psychology of entrepreneurial leadership and exponential growth. He was once the most popular blogger on the platform Medium.com and his blogs have been read by over 100 million people. He has several books under his belt including the bestseller Willpower Doesn't Work. On top of it all, Benjamin is also a sought-after corporate speaker.  In this episode, Hala and Benjamin will discuss:  - Why Ben considered himself a failure after writing his first book - What it means to be in the Gap vs. the Gain - The difference between ideals and goals - How to commit to our future selves - Why imagining is actually a skill - Viktor Frankl's tools for survival  - Mr. Beast's journey toward his future self - Understanding the what, the why, and the how - How to view the timeline of our future self - And other topics… Dr. Benjamin Hardy is an organizational psychologist and is the world's leading expert on the psychology of entrepreneurial leadership and exponential growth. His Ph.D. research focused on entrepreneurial courage and transformational leadership. Before completing his Ph.D., his blogs were read by over 100 million people.  Benjamin published his first major book Willpower Doesn't Work while running a 7-figure online training business. Dr. Hardy has published additional books, including three co-authored with the legendary entrepreneurial coach, Dan Sullivan. His books have sold hundreds of thousands of copies and he is a sought-after teacher and speaker at corporate and entrepreneurial events as well as Fortune 500 companies. His new book, 10x Is Easier Than 2x: How World-Class Entrepreneurs Achieve More by Doing Less, is available for preorder and will be released on May 2023. Resources Mentioned: Future Self: https://futureself.com/ Benjamin's Books: https://www.amazon.com/stores/Benjamin-P.-Hardy/author/B00P6MYJUO?ref=ap_rdr&store_ref=ap_rdr&isDramIntegrated=true&shoppingPortalEnabled=true Benjamin's Website: https://benjaminhardy.com/  Benjamin's LinkedIn: https://www.linkedin.com/in/benjaminhardy88/  Benjamin's Twitter: https://twitter.com/BenjaminPHardy  Benjamin's Instagram: https://www.instagram.com/benjamin_hardy_phd/  Benjamin's Facebook: https://www.facebook.com/benjaminhardy88/ Sponsored By:  Shopify - Sign up for a free trial at shopify.com/profiting More About Young and Profiting Download Transcripts - youngandprofiting.com   Get Sponsorship Deals - youngandprofiting.com/sponsorships Leave a Review - ratethispodcast.com/yap Watch Videos - youtube.com/c/YoungandProfiting Follow Hala Taha LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ TikTok - tiktok.com/@yapwithhala Twitter - twitter.com/yapwithhala Learn more about YAP Media Agency Services - yapmedia.io/ Join Hala's LinkedIn Masterclass - yapmedia.io/course Learn more about your ad choices. Visit megaphone.fm/adchoices

Alchemy for Authors
Harnessing The Power Of Your Future Self

Alchemy for Authors

Play Episode Listen Later Jul 17, 2022 26:04


Welcome back to Alchemy for Authors! In this episode, I talk about how you can use the concept of your Future Self, the author you aspire to be, to supercharge your writing life NOW and bring you closer to living your dream life. I share how you can get clear on who you want your Future Self to be, how to connect with them now, how they can help with decision-making and bringing you closer to your goals. This episode was partially inspired by the book: Be Your Future Self Now: The Science of Intentional Transformation, by Benjamin P. Hardy. I highly recommend you check it out! If you enjoyed this episode, please be sure to subscribe, rate, review, and share with a friend. You can follow me on Instagram and Facebook: @jobuerauthor Join the Alchemy for Authors Facebook Group here. Join my newsletter and get your FREE copy of Manifestation for Authors here: https://www.subscribepage.com/manifestationforauthors Visit my website for the full transcript of this episode: https://jobuer.com/alchemy-for-authors/

Nice Podcast with Dave Delaney
#25 Energy, manifestation, and peace with Natalya Berdikyan.

Nice Podcast with Dave Delaney

Play Episode Listen Later Jan 17, 2022 62:09


The Nice Podcast is brought to you by Futureforth.com. We help fast-growing tech companies onboard, create, and keep happier more connected employees. Natalya Berdikyan is an entrepreneur, energy leadership and wellbeing coach, speaker, investor, mentor. and EO Board Member. She is the founder and CEO of Life By Design Academy. What we talked about: Living in Europe. Moving from Russia to the US at 16 years old. Speaking four languages and moving from Berlin to Barcelona.  She loves understanding how people function and relating to different people.  How COVID has affected our businesses and our lives. She works with entrepreneurs and leaders and their energy. More businesses need the strength not to focus on being a victim of circumstances but being more in charge and the creator of their experience.  She practices yoga daily. Life By Design Academy helps people in organizations improve their way of living and operating their leadership performance and well-being.  Bringing on peace and awareness through energy.  Energy Leadership Index Assessment. Meditation and mindfulness. Introverts and extroverts. Two types of energy - Catabolic which is destructive and draining and Anabolic which is constructive and healing. Manifestation, visualizing and using energy to bring the future into the present. Natalya takes Dave through an exercise.  Practicing non-judgment and not being attached to outcomes.  Seeing a bigger picture brings more creative solutions, opportunities, and people.  How to find your tribe and surround yourself with people who give you energy.  Entrepreneurs' Organization. Establishing your values.  Read Personality Isn't Permanent: Break Free from Self-Limiting Beliefs and Rewrite Your Story by Benjamin P. Hardy.

Ownit! Powercast
EP121 The Changing Me: Getting Honest About Where You Struggle

Ownit! Powercast

Play Episode Listen Later Oct 12, 2021 29:16


Welcome to Episode 121 where we explore the areas we most need to look at when we are focusing on changing for the better. In this episode we get down into identifying some important areas to look at so we can see if we need to work on some things to become healthier.  These areas I believe hold the components for a confident, healthy self.  They are also crucial if we want to have healthy relationships.  Know that when you start in one area, you will eventually get to all the others because growth begets growth.  When we get healthier in one area it makes us look at the others.  This is a great thing and can help guide you through the process.  All you have to do is show up with an earnest heart and willingness to do the work.  Key Elements: Identify key problem areas that hold our core issues. Recognize the impacts of making changes in each area. Normalize some of our fears about changing.   “It's actually far more exhausting to not work than it is to work. It takes far more energy to sit with internal conflict than it does to get to work.” -Benjamin P. Hardy Resources: Make sure you sign up for the bonus downloads at www.ownitpowercast.com.  Tribe members will receive them in their email each week. Thank you for tuning in to this podcast. Please remember to leave a positive review on your podcast platform and let us know how this episode has been helpful. Also don't forget to subscribe to this podcast on Apple Podcasts, Google Play or Spotify so you don't miss a thing!

Uniquely Common
Personality Isn't Permanent

Uniquely Common

Play Episode Listen Later Jun 19, 2020 15:58


Lookin' to make some changes? Then order this book now! Personality Isn't Permanent is a new release from Benjamin P. Hardy, and in this episode I tell why you need it. Order it here: https://www.penguinrandomhouse.com/books/607021/personality-isnt-permanent-by-benjamin-hardy-phd/ Or get the first chapter here: https://benjaminhardy88-gmail-com.ck.page/cfb71d6ac8 --- Send in a voice message: https://anchor.fm/kevinbergen/message Support this podcast: https://anchor.fm/kevinbergen/support

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Meta Minds
Can Your Personality Change? With Dr. Benjamin Hardy - Meta Minds Live #11

Meta Minds

Play Episode Listen Later Jun 14, 2020 28:55


Do you believe that your personality can change? Do personality tests work? What does the science say about personality? Bestselling author, Benjamin P. Hardy, PhD joins us to unpack all of these questions and many more. He also announces his much anticipated new book - Personality Isn't Permanent. In this episode you will learn how trauma shapes you, how personality tests are no more scientific than a horoscope, and how you can create your desired self and reinvent your personality to be more in-line with your goals and future hopes. Listen/watch ALL of the Meta Minds episodes HERE

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Meta Minds
Does Willpower Actually Work? With Dr. Benjamin Hardy - Meta Minds Live #8

Meta Minds

Play Episode Listen Later Mar 12, 2020 35:58


Benjamin P. Hardy, PhD joins us to discuss his bestselling book Willpower Doesn't Work. He guides us through the process of overcoming an addiction, how you can change your environment to match your preferred future self, and how relying on willpower alone will set you up for failure. Benjamin Hardy also has a highly anticipated book coming out in June 2020 called Personality Isn't Permanent, make sure to follow the Meta Minds Podcast for an exclusive interview with Benjamin Hardy about his upcoming book: https://linktr.ee/metaminds Ben also discusses the power that decision fatigue can hold over your life - how common is it for you to be weighing up a decision in your mind and not coming to a definitive answer? Imagine the impact that process is having on you every single time that you are in an environment where you are being forced to make a decision. Learn more about Benjamin Hardy: https://benjaminhardy.com/ Benjamin Hardy also unpacks how a forcing function can CHANGE your life, how you can introduce the 100% on and 100% off rule and why engrossing yourself in incredible and novel experiences can reinvigorate you and your creative side. Welcome to the Meta Minds live show, this show is recorded through the Livecast feature on Castbox - if you would like to join future episodes of Meta Minds Live then follow Meta Minds on the Castbox app. Meta Minds was created by nomiamedia.com and danstube.tv. At Meta Minds we strive for relentless self development & consciousness optimisation. We aim to share how to manage your ego, find your authentic voice, and discover your values and passions. All of this while staying grounded and true to yourself. Follow Meta Minds on all social platforms @metamindscast.

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The Productivityist Podcast
Willpower Doesn't Work with Benjamin Hardy

The Productivityist Podcast

Play Episode Listen Later Jun 20, 2018 42:50


On this episode of Productivityist Podcast, I am joined by Benjamin Hardy. Benjamin has been the #1 writer on http://medium.com/ (Medium.com) since 2016 and has organically grown his email list from 0-300,000+ subscribers in 2 years through his writings about self-improvement. His new book, Willpower Doesn't Work came out this March.  In this episode, we dived deep into the psychology of willpower. Some topics we discussed include the dangers of relying on willpower, why it seldom works, and a better approach to productivity. We also discussed journaling as a tool for improving yourself and achieving your goals, among many other things. Relevant Links: https://medium.com/@benjaminhardy (Benjamin P. Hardy | Medium) https://medium.com/@benjaminhardy/willpower-doesnt-work-7b542b766e78 (Willpower Doesn't Work by Benjamin P. Hardy | Medium) https://www.apa.org/helpcenter/willpower.aspx (What You Need to Know About Willpower: The Psychological Science of Self-Control) https://medium.com/@benjaminhardy/you-can-never-change-your-life-through-willpower-heres-what-actually-works-928a562db627 (You Can Never Change Your Life Through Willpower: Here's What Actually Works) https://medium.com/@benjaminhardy/willpower-doesnt-work-here-s-how-to-actually-change-your-life-2650c55407ac (Willpower Doesn't Work: Here's How to Actually Change Your Life) http://www.cbc.ca/radio/thesundayedition/may-21-2017-the-sunday-edition-with-michael-enright-1.4119351/willpower-is-a-myth-and-believing-in-it-may-make-things-worse-1.4119374 (Willpower is a Myth, and Believing in it Can Make Things Worse | CBC Radio) https://www.gapingvoid.com/ (Top Change Management Consulting Firm: Employee Engagement Solutions) https://www.ted.com/talks/johann_hari_everything_you_think_you_know_about_addiction_is_wrong (Johann Hari: Everything You Think You Know About Addiction is Wrong) https://joepolish.com/ (Home -Joe Polish) https://medium.com/@benjaminhardy/how-to-write-in-your-journal-to-improve-yourself-and-achieve-your-goals-7a8171aabad3 (How to Write in Your Journal to Improve Yourself and Achieve Your Goals) https://geniusnetworkevents.com/ (Genius Network Events 2018) I'd love to get feedback from you on this and past episodes of the podcast. Sharing a rating and/or review in your podcast app of choice is the fastest and easiest way to do that. And if you don't want to miss a single episode, don't forget to subscribe to the podcast today! Thanks for listening!

Sunday Letters
TDL132 The Meaning Of Life

Sunday Letters

Play Episode Listen Later Apr 11, 2018 32:26


Read more or subscribe to Larry's work here: larrygmaguire.com/subscribe. Follow Larry @larrygmaguire on Twitter. If you enjoy this episode, please help spread the word and offer a review on iTunes. Please support the show: http://patreon.com/larrygmaguire In today's episode of The Daily Larb Podcast I'm fleshing out further an idea I presented to you a couple weeks ago on Sunday Letters. Read it: https://medium.com/storymaker/the-merit-in-lack-of-ambition-f21ff0b888e0 Contemporary wisdom, that of gurus and thought leaders of the modern digital age, will suggest to you and me that ambition and personal success are vital ingredients to a life well lived. Writers like Gary Vaynerchuk, Benjamin P. Hardy and so on, and publications such as The Mission, Personal Growth and Thrive Global are prolific in their production of material that feeds the insatiable penurious beast that is their readership. Both parties are, we could say, co-operatives in the pursuit of achievement. You see, the --- Send in a voice message: https://anchor.fm/sunday-letters/message

Small Talk Tech
001: Nadja Summerscales-Gunn, Front End Web Developer

Small Talk Tech

Play Episode Listen Later Mar 18, 2018 77:44


”I need to fail every day to succeed eventually." Nadja Summerscales-Gunn is a Front End Developer based out of the UK. Her first foray into the field was through a Web Design apprenticeship she began after dropping out of college. Being inspired by her boss, she eventually tried out a few online courses on how to code and fell in love. Fast forward to today and she is now a Lead Developer at the same digital agency. In this episode, we go over getting into the industry, the importance of having a support group, and practicing mindfulness. Among a bunch of other topics. You can find her over on Instagram @_codequeen as well as on her YouTube Channel. Lastly, you can find her as well over at the Tribe of Devs Instagram account. ============================= None of these links are affiliates, just a sampling of things we mentioned in the episode. Hobonichi Planner: https://www.jetpens.com/Hobonichi-A6-Techo-Planner-Book-Monday-Start-Week-2018-January-Start/pd/21615?gclid=Cj0KCQjwkKPVBRDtARIsAA2CG6GloLkjopEKVLqNH_hzzcvGk5icJsV1p0-rzafWIELToKVC_z-y4J4aAi6fEALw_wcB    "13 Things That Will Happen When You 'Level-Up' As A Person" by Benjamin P. Hardy: https://medium.com/personal-growth/how-to-know-if-youve-leveled-up-as-a-person-3ff0611e16fc   Scorpion: https://www.cbs.com/shows/scorpion/   --------------------------------------------------------  Find us on Facebook and Instagram @smalltalktech, on Twitter @bottalktech, and over at www.smalltalktech.com Small Talk Tech is a podcast series focused on interviewing people who work in various technology fields. From beginners learning their craft to masters at the highest level of proficiency, I believe that everyone has something profound to share. Through sharing their experiences, we hope to draw out the habits and mindset that will help you become better at whatever technological mountains (or molehills) stand in front of you.

The Podcast Report
How to Make Your Podcast A Medium Article - The Podcast Report

The Podcast Report

Play Episode Listen Later Feb 22, 2018 39:16


Benjamin Hardy the #1 writer on Medium is here today. It makes sense to put your written content where people already are. I've always said making people come to your blog in the world of syndication, publication, subscription, and podcasting is a little bit arrogant. I've also talked about repurposing your content. Medium is currently an interesting opportunity. Today, we talk about putting your podcast on Medium. Medium is doing incredible numbers when it comes to search ability, and it's worth taking a look at. Benjamin Hardy's writing focuses on self-improvement, motivation, and entrepreneurship. He is also getting his PhD in Industrial and Organizational Psychology. His research focuses on the difference between want to be entrepreneurs and actual entrepreneurs or dreamers versus doers. Tip of the Week: You know what's better than your audience immediately enjoying your podcast? A podcast you created several years ago being enjoyed by new listeners. Some podcasters don't think about the long-term. Every week, more stuff from the back catalog is being downloaded. When you plan your podcast, make a podcast that will be even more valuable as time goes by. How to Make Your Podcast a Medium Article: [04:48] Benjamin is one of the more approachable and unassuming gurus that I have met in a long time. [05:17] Medium is a repository of articles. It's getting bigger and more strategic. [06:04] Benjamin gets about a million clicks on his medium account every month. Clicks and reads are tracked, so you can optimize your articles for people going through your content.  This translates to about 25,000 new email opt-ins a month, and Benjamin now has 320,000 subscribers. [06:55] This also led to Benjamin getting his first book contract and $220,000 for Willpower Doesn't Work. He now has a seven-figure income all from Medium.com. [07:43] Text the word Medium to 5039668066 to get this episode's Medium article and a quick outline based on what Ben teaches. [08:31] Ben has learned how to write viral headlines. He took Jon Morrow's guest blogging course and learned how to write headlines.  He creates clickable headlines and structures the article in a way that it looks interesting with subheadings and short paragraphs. If subheadings are interesting and powerful people are likely to read the article. [10:02] Ben's three keys to good writing. You have to be a clear and intentional communicator. The writing has to be very emotional. Hit people in the head as well as the heart. Back everything up with science and experts. [11:55] Knowing the structure, getting people in, and writing it powerfully are what makes good writing to Ben. [13:13] Paul and Ben create a sample article for medium about turning a podcast into a medium article. Find a purpose such as to inspire people to read your article and to subscribe to your email list. [14:37] List the top five reasons why people are missing out if they are not turning their podcast in 2 medium articles. [14:47] These reasons need to be compelling and highlight the opportunity cost and gain. Then back everything up with stats. [15:30] Headlines need to be extremely emotional. [16:27] Hit the why such as what podcasters want. [17:13] Focus on their aspirations and pain. [18:06] If you publish an article and it doesn't do well why wouldn't you republish it again with a different title. Try republishing at the next day or week later. [18:53] The internet is like a river you never see the same water twice. [20:15] Why wouldn't you republish a podcast episode? [22:53] People should republish podcasts with new titles. [23:19] Ben went from 1500 email signups to 5000 a month with the same amount of traffic by switching from a call-to-action that said to go to his website to a call-to-action that sent readers to a landing page. [23:55] Websites are distraction heavy. [24:26] Then Ben switched from an ebook to a checklist, and he went from 5000 email sign-ups to 20,000 email sign-ups a month. [25:33] Create small easy condensed freebies and send people to a landing page never a website. [25:54] Your checklist needs to be results-focused. [27:18] Ben wants to be a good artist and a good business person. He is learning the business side of things, so he can succeed in both worlds. [28:41] Organic traffic isn't enough if you want to be a business person you still need to learn how to sell. Be brilliant at what you do but spend the energy becoming a good salesman. [30:22] Starving artist focus on the craft, but they can't sell. And then there are people focused on the sale, but they are selling crap. [30:39] Sell because you really believe in what you are doing but don't stop getting better at what you do. [30:54] Willpower doesn't work is a self-improvement book. Becoming a foster parent changed Ben's life. The external pressure forced him to think hard and to take action and start writing. [32:33] How we rise and fall to the demands of our situation, and if our situation doesn't demand much of us we're not going to show up and do much. [32:46] The fundamental attribution. Putting all of our focus on ourselves.  The environment shapes the individual. You can do greater things if your situation demands you to do it. [33:21] The book is about shaping situations and environments that force you to achieve. [33:37] Who we are is determined by the environment that we are in, and we have the ability to shape that environment and create our situations and transform ourselves into who we want to be. [35:00] When you look at a person's life they are a product of their environment. Links and Resources: Podcast App Worksheet Text the word Medium to 5039668066 to get this episodes Medium article Cal Newport Medium Benjamin P. Hardy Medium Benjamin Hardy Willpower Doesn't Work Joe Polish Genius Network Jon Morrow Will Durant We love social interaction at the podcast report. You can find us on Facebook & Twitter. We would also love it if you subscribe to the show. You can also email us at ThePodcastReport@Outlook.com We would love to hear from you.

Millennial Momentum
#18 – Willpower Doesn’t Work | Benjamin Hardy

Millennial Momentum

Play Episode Listen Later Nov 30, 2017 40:10


“Willpower doesn’t work” — Benjamin Hardy Benjamin P. Hardy is the #1 writer on Medium and pursuing his PhD in Motivational Psychology. Specifically, he studies the difference between successful entrepreneurs and wannabe entrepreneurs. You can check out his writing on Medium here, which I highly recommend. My favorite part of this conversation was talking through growth mindset vs. fixed mindset. A growth mindset is when you believe you can grow, develop and improve all facets of your life — or at least the ones that you care about. This inspires action and action drives confidence. Many people believe that confident people are successful but Benjamin says that it’s actually the reverse. People that are successful and take action will develop their confidence. For example, if you begin to wake up every day at 5 am, that action will help to develop a new persona. You will think “I am someone who wakes up early and therefore, is disciplined”. This can carry over to all aspects of life and can be extremely beneficial. On the flip side, a fixed mindset is when you believe all of your talents are instilled in you at birth. “I’m good at math but I’m bad at basketball.” Though there are certainly things that come more naturally than others, there are clearly cases where you can improve an area of your life by working hard and taking action. The fixed mindset is a story you tell yourself. How do you develop a growth mindset? Take action and change your environment. Be around people who inspire you and who motivate you to improve yourself. We’ve all heard that “you are the average of the 5 people you spend the most time with”. It’s true, so choose wisely. “If you want to change your life, change your environment” Sign up for the weekly Millennial Momentum Newsletter. No BS, All hustle

Journey to There
Are you ever really caught up?

Journey to There

Play Episode Listen Later Nov 27, 2017 41:17


Your email is "everyone else's to-do list for you." And if you allow your inbox to set the tone for your day, you're guaranteed to spend a huge chunk of your time on other people's priorities….All I was doing was other people's work all day long, and I never actually got to the things that I wanted to accomplish." - Ashton Kutcher One recent Pew survey found 80 percent of Millennials sleep with their phones. No wonder then that another poll showed 40 percent of Americans of all ages check their phones within five minutes of waking. By the time they've brushed their teeth, more than 80 percent of people have grabbed their gadgets. And this isn't just the addled and unsuccessful -- another survey found that half of top executives start their day with email. Psychologist Benjamin P. Hardy suggests a small amount of writing not only in the morning but also before bed, to tap into your subconscious in order to answer some of your life's trickiest and most pressing questions. "This simple routine will help you crystallize where you want to go, and how you will get there. Many of us confuse being busy with being efficient. The seduction of busy work. It makes you feel productive. Takeaway: Write everything out on your to do list and pick three to accomplish that day. The key is not to prioritize what's on your schedule, but to schedule your priorities. Stephen Covey Ask yourself. Am I more comfortable staying the in the vision of this successful opportunity? Or am I scared the reality won’t happen? Schedule time for the busy work. Adhere to it. Resources: https://www.inc.com/jessica-stillman/ashton-kutcher-uses-this-simple-morning-ritual-to-skyrocket-his-productivity.html?cid=sf01002&sr_share=facebook https://www.fastcompany.com/40492781/this-is-what-happened-when-i-scheduled-time-to-procrastinate?partner=inc&cid=sf01002&sr_share=facebook https://en.wikiquote.org/wiki/Stephen_Covey QUOTE Doing everything is not an option. @TraciDeForge  #sayno   The seduction of busy work. It makes you feel productive. @TraciDeForge #beproductive   Schedule time for the busy work. Stick to it. @TraciDeForge   #sticktoit

Beyond the Rut Podcast
Reading for Success in 2017 – Happy New Year! BtR 069

Beyond the Rut Podcast

Play Episode Listen Later Jan 3, 2017 28:42


Listening to podcasts is great! We love them. We love it when you listen to Beyond the Rut!Reading is still one of the best ways to learn from other people, especially people who are not accessible to us.We are talking about...Reading why you should have a reading plan our favorite titles from 2016 speed reading audio books how we hold onto the information we just took inAdd These Books to Your LibraryThe Three Signs of a Miserable Job by Patrick Lencioni (Brandon's Pick)Slipstream Time Hacking: How to Cheat Time, Live More, and Enhance Happiness by Benjamin P. Hardy (Jerry's Pick)Delivering Happiness: A Path to Profits, Passion, and Purpose by Tony Hsieh (Brandon's Pick)The 5 Levels of Leadership: Proven Steps to Maximize Your Potential by John C. Maxwell (Brandon's Pick)Team of Teams: New Rules of Engagement for a Complex World by General Stanley McChrystal (Brandon's Pick...and now on Jerry's list) 

The Nonprofit Exchange: Leadership Tools & Strategies
Cheryl Snapp Connor discusses effective publicity

The Nonprofit Exchange: Leadership Tools & Strategies

Play Episode Listen Later Dec 20, 2016 27:44


Hugh: Greetings, it's Hugh Ballou. My guest today has been a really wonderful friend. She knows how to write the right message. The first time I met Cheryl Snapp Conner, she interviewed me. The next thing I knew, there was this article about me online on Forbes. She understood what I do. When people asked me what I did, I just sent them to that article because in one hour, she got it. We have an important topic to talk about today. Instead of wasting time telling you today about Cheryl, she is sitting in her office today in Salt Lake City, SnappConner PR. Cheryl, welcome. Cheryl: Thank you. Happy to be here, Hugh. Hugh: I have all kinds of people on this interview series, and I am going to ask you the same question I asked them. What makes you qualified to talk about this topic? Tell me what the topic is. How are we going to tell people what this subject is? Cheryl: We are going to talk about communications, which is essentially everything. I am an expert in communications. It's how I make my career. What a fortunate thing. It was only my minor in college. Most people are not aware of that. I had a different major topic. It was the minor that saved my career bacon. I thank my entire career and every gray hair I have earned in the field of communications. It matters. It is what has been essential to my career, how I have supported my family, and how we have developed our business. It is the core of every business. I have been an advocate and proponent of what we call thought leadership communication. From the very core, it was not always known or understood. Even in the earliest days of technology, where I got my career start, it was vital. If you think about those early technology products, they did not have an audience. There were IT people who attempted to communicate to each other, but that was only so useful. In fact, the very reason I was hired by my first technology job—actually second, I was an editor for IBM—but Novell, the leader that premiered local area networking, had a concept in place called networking of PCs. People who needed it or could benefit from it didn't know what it was. I was specifically chosen as someone who could communicate well and didn't understand a thing about technology so I wouldn't have lost my ability to talk about these topics in a way that the general public could grasp and understand. Press releases, not that helpful. Feeds and feeds of something people don't care about or know about anyway is not going to help. We began by telling the stories of real businesses: law offices, medical practices, education organizations. What do you do? What was the problem? What were your choices? The kind of things you tell your best friend. As you make this decision, who did you have to convince? How much did it cost? If you did this over again, what would you do better next time? Those are meaningful discussions, and that helped. The same is true for every company since. Every entrepreneur has a topic. They have things they are experts in that others could be very pleased to know about. Hugh: I invite people to go to Forbes and search Cheryl Snapp Conner. You have a whole series in this entrepreneur channel. Those articles are just so helpful. You really helped me understand what communication is all about, especially with words. You talk about being outside of the technology so you could talk about it differently. Our audience is social entrepreneurs. They are running a business, and we are so intimate with everything that we don't know how to tell people about it. It seems silly, but we don't. It's the same thing with churches and synagogues and local charities. We do great stuff, but the world doesn't know about it. You are sitting in SnappConner PR. Is it snappconner.com? Cheryl: Yes, snappconner.com. But if you just Google my name, you will find it quite easily. Hugh: You have a team of highly skilled entrepreneurs. You are strategically placed in a very nice facility, a very good, warm, friendly workplace. I was quite impressed with you and your staff when I visited last week. There is also a gap between the professional agency that does it for you and how to raise the bar on creating our own. That is a passion for you: helping all those people who are out there and don't need a full-time agency as they aren't ready for one. Content University. Cheryl: The legions of entrepreneurs, particularly social entrepreneurs, shouldn't hire an agency, as they can't afford it yet. But they do need a bit of savvy. If they do what they can that is free or very low-cost, that is what they should do for as long as they possibly can. Get the help where it is truly needed. Don't over-spend. That applies to every entrepreneur. Too many will either ignore communications and PR entirely because they feel like they will do that when they become profitable, and then they never do. Or they make mistakes that are just costly or hard to recover from. Or they go whole hog and spend way too much money on the wrong things. That is a waste in another way. In part, it is a waste of the impact you could have had if you used the investment more frugally and with more savvy in the first place. Hugh: Well put. These leaders run a charity like a community foundation or a purpose-based charity; they run a church or a synagogue; or they have a small business. We are thinking outside the box. We are doing something innovative. People need to know either to buy from us or to be volunteers or donors for our organization. What is the single most important thing to learn about developing and publishing content to make sure that their vision is really clear? Cheryl: I am so glad you asked. There is one thing, but that one thing has two components. One is to really pan down your message and understand it yourself, to verbalize it in the best way possible before you begin. If you think about it, your messaging—and I have a template that I provide free of charge for anyone who'd like it—if you have the best words possible to express what you do and the value proposition for those who should participate, that is a big key. Do that first. If you are in the press two or three places, you have probably moved the needle right there so long as those places are credible and the message is consistent. If your message was random or, heaven forbid, conflicting in those places, you could have done a negative to yourself. Think about how frustrating it is for someone to be in my chair and ask, “Hugh Ballou, what do you do?” And if you paused and said, “If you have an hour, I could tell you. Anything less than that and I would be selling it short because it has so many facets,” you'd be absolutely right, and I'd be absolutely annoyed. I would not be able to walk away and write that article. I would say, “Figure it out. Come back and send me a note when you've got it figured out.” Having that message clear, which we have a template for, and—this is the golden rule of communications—think about your readers, your listeners first. So many people just can't get over this author's ego. It's my voice, it's my persona. I need to be true in my authentic voice. Nobody cares what you dreamed about on your motorcycle trip, even if it was inspiring, or your innermost thoughts about Martin Luther King. Yes, again, inspiring, but your readers care about what's urgent and high-priority to them. That could be that they want to make difference in an area you are passionate about. Okay, tell them how. Give them something to grasp on. Give them something they can do, something they can know, and a way for them to get on board that is not a hard sell but an invitation that allows them to go as far as they'd like. Another aspect of getting over that ego is thinking about where it should appear. Maybe your ego and your credibility would be well-served if you are an author for Forbes. That is great, but the people who say, “I need that. What's it going to take? Hook a fella up. Make that introduction because I need the credibility of the masthead next to my name. I need that marketing megaphone.” That is the very reason that publication would flee from your presence. They are not there to provide you with a marketing megaphone; they are there to serve their readers, just as you should be. So yes, maybe several articles, like the one you gave the interview to me for. That is an anchor. That is a great thing. For the bulk of your communication, put it somewhere where people can more readily engage with you on LinkedIn or Medium, where legally and appropriately you can put a full italicized paragraph (so you are not misleading people that it is a part of your article) that lets them know what they can do next to reach you, engage with you, and subscribe. Plus, people who get onto those platforms are ready for a dialogue. They didn't have to go register for a profile on a magazine where they are kind of semi-nervous or embarrassed and their comment is likely to be, “Nice article. Thank you.” They are ready to engage in a dialogue, and they are more than halfway down the path to getting on board and actually doing something with you. There is a gentleman I wrote about recently. You can find my article about him; his name is Benjamin P. Hardy. Hugh: I saw that one. Cheryl: One of the three most-read writers on Medium. 50,000 subscribers that he gained in a period of 16 months. He made some mistakes in that process, which he was open about. That is key, too, that he was authentic about it. What he did and how he did it, he gave me in this interview. That is gold information. Golden information. One of the things he said is while he has been published in Fortune, Business Insider, and Huffington Post, that is not where he got his subscribership. 99+% came from Medium. Isn't that interesting? Hugh: Fascinating. I heard a couple of things there. One being a Scottish Presbyterian, I heard the word “free.” Could you send me the link? Or send them to where they can download the document. Also, I heard “consistency.” That is something we as entrepreneurs are not very good about. If we want people to buy our product or service, or we want donors to stay donors and raise our donations, we need to be sending them consistent content about what is happening. I encourage leaders who are building organizations to have what I call “advocates,” people who are so important that you send them updates. They are successful people who are in a position to connect you to other successful people. They need information. We call that top-of-mind marketing. They remember you because you stayed in touch. Cheryl: I call that influencer marketing. Hugh: I love it. Cheryl: Those advocates have power; it's exponential. Everybody wins. They win if they share valued information, and if you are the conduit of that, everybody gains. Hugh: What we talked about in my interview in 2013, I reframe leadership as influence. People think that a conductor is a dictator. We cannot influence people with a little white stick, but you can influence them, too. Leadership is influence. Being able to articulate that in words is a great gift. This is so helpful, thank you. How do we measure results? We send stuff out, and it just goes out there. How do we know it's working? Cheryl: There are multiple metrics. In the final analysis, it's going to be the growth or success of the program. But to know where I am specifically getting my best return for the efforts I am making, there are multiple things you could consider. One would be increasing subscribership. In the case of Benjamin Hardy, he noted that even when he was getting 10,000 new subscribers a week, a lot of them were passive participants who were interested and compelled by what he had to say, but that was the extent of it. So he developed a process. First of all, he recognized that when he had a really viral, home-run article come out, several hundred thousand people would be hitting his website. He said that his website sucked, he was not prepared, and he had no way to gather in the traction. Now he has learned. Instead of sending people direct to his homepage, he sends people to a landing page that says, Here is how to subscribe. If you do, you can have my free e-book. His e-book is really good: Slipstream Time Hacking. He put a lot of thought and energy into that book. It is high value. Give something of high value when people subscribe so they are compelled. In his case, he sends people five email notes in sequence after they have subscribed, describing five of the principles he considers important for productivity. On the sixth mailing, he sends them an invitation to purchase his first product. It is an intro course that is $19. It teaches his seven productivity principles but does so in a high-level way. It's not like he is giving away a store of everything he could provide. It is high-level, but it is high-value. People get on board and have purchased something. Now he has an active, engaged audience that he knows. For example, he is a big proponent of the principles of Stephen R. Covey. Those were an influence for the most viral article he wrote. While he doesn't have a business or an agenda yet, he knows that he will, and he knows that it is a foregone conclusion that he will need to write, so he is honing those abilities. He is 28 years old for one thing. With that massive audience that he has amassed, those who have subscribed and those who have purchased something, whatever book he introduces next is ordained to be an instant best-seller.  Imagine what you could do with that level of influence. What kind of change could you enact with that power behind you? Hugh: When I work with people building out these enterprises, we redefine leadership as influence. Underneath that is building relationship. I will also tell them that underneath communication is building relationship. What you have just described is him building relationship with a tribe of people. Cheryl: He has. Hugh: We tend to want to rush and get to the sale rather than creating value for people. That is what I heard you say in that. He has created some unique value for people who are now poised on the edge of their seats for the next piece. Cheryl: Another influencer, Dean Graziosi, is in the area of real estate. But there is social entrepreneurship in some of his thinking and some of his offerings. His motto, which I love is, “Provide insane value.” Insane value, isn't that cool. Because he has been successful in doing that, he has attracted people. It's inevitable. When you get that much traction, there are going to be a few vocal people who disagree, who have a bad day and need a hug, or maybe who are just plain turkeys. He says never to ignore that vocal minority. Listen to them. While it is painful, what is the kernel of what they said that maybe you should learn from? Consider that. Consider the source, but also consider that maybe there was a kernel of a message in there that you really did need to hear. That is a little humbling, but important as well. Hugh: I like to go another step and have dialogue with them. Sometimes it's not the words that is the meaning, but something behind the words. Understanding building relationship and value in that communication. Cheryl: Sometimes they just want to be heard. They know that you heard them, that you cared, that you listened. Maybe that's enough. Often it is. Hugh: You don't have to debate the issue. Just say, “Thank you.” Getting over ourselves, as you said earlier, not everybody is going to hear us the same way, and that is so helpful. You mentioned earlier thought leadership. Digging deeper, what separates that? Do organizations have more than one thought leader? Cheryl: That term maybe is jargon to some, but the term “expert source” is another. “Influencer” is another that everybody understands. Thought leadership would mean that you are somebody with authority who is regarded, who has a following that respect and anticipate and listen to what you say. In fact, there is good reason for there to be multiple thought leaders in an organization. For one, suppose there is only one thought leader, who is the CEO, and the CEO leaves or makes a misstep. Think about that. If there are multiple employees, there is another name for that kind of phenomena that not everyone understands, but I think it is powerful: the term is “employee advocacy.” Yes, if there are people in your organization that not only are allowed, but also are invited or compelled to join with you, they gain authority and skills that make them promotable, and they are magnifying your message in a way you could not achieve on your own. I have told this story a few times, but I think it bears retelling. A Salt Lake organization had a successful IPO. A new Global Vice President of Communications comes in who is a powerful woman. She observes around her that her sales VPs were publishing on LinkedIn unbeknownst to anyone; they had gone rogue. Not because they were trying to be rebellious, but because it was working. They were gaining sales. Imagine how much better and safer that could be, now that they have SEC requirements to think about. But if they are given the ammunition to keep their brand and message consistent, it saves them the work of having to reinvent every wheel to decide what they are going to write about and share. One individual I so admire is John Bowen. He works with financial coaches. He conducts an extensive study every six months so the people he councils and teaches are not having to think, “You have taught me what to do. I need to think of a topic.” It's handed to them. It's golden. Now they are walking within the brand, but they are creating their own influence, those power relationships, in a very effective way. There is research currently that shows brand advertising. If you see me holding a Diet Coke, you would think I like Diet Coke, and you'd be right. That is not as effective as account selling, where you have a relationship with an individual or there is an environment of trust that is a head start of what you want to do next with that individual. Foster that, and foster as much of it as you can. It's also a reputation protection. If that message is told consistently by multiple people, and you will understand this, there is a polyphonic sound that occurs. There is an orchestra of outcome, not a lone voice. That is powerful. If somebody makes a mistake, we are human, and gets into a reputational mess, you are better protected that way because the whole organization and message did not come down on the back of one flawed individual. Hugh: You have a symphony or choir of high-performing individuals, which you nurture. That is why I have reinvented leadership because what we have been taught is not working, is not right. You have time constraints today, but I wanted to talk about Content University, your passion behind that, and content marketing. Cheryl: We developed a program. The editor I wrote for for four-and-a-half years at Forbes, when Forbes moved headquarters, he took the jump into entrepreneurship and joined my team. He developed with us a curriculum. It's not a lengthy curriculum; it's ten lessons. My thought was: How could we put Tom Post in a box and provide that kind of counseling to everyone because they can't afford it? We made it affordable. That program, which we have on a video book, online, and workshops with people, be it either in person or via Zoom as well, is $1,000. Thought leadership in a box. Every person or organization can manage that. It is honestly less than the price of one article you would engage with an agency to write for you, let alone get it published. Most people can complete that training in ten hours or less. We do provide some direct coaching with them to help make sure they succeed. At the end of that, not only have they completed an exam that gives them our certification—we are working with Hugh to see if we can get an Advanced Continuing Education credit for as many verticals as possible—and a completed publish-worthy article that we would help that individual publish if needed so that they know what to do with it. Even as valuable as a great piece of writing is what to do with it to advance your vision, your mission, your business. That is available and low-cost. The last thing is our Snappington Post newsletter. Any of our columns or website will tell you how to subscribe to that. It's free. That word you love. You just have to subscribe to it. It won't over-burden you. Every other week, we will send you an email of the articles we have created of value. We are going to start to add to that the best of Content University, the best writing that comes out of our constituent base. Hugh: That's great. We just don't know how to tell our story. That is priceless. Contentuniversity.com? Cheryl: Yes. Or Content U. Either way. Hugh: Cheryl, as we wrap up here, I want to invite you to give people a tip that is going to help them revise or rethink their whole communication strategy. But first, it's snappconner.com or contentuniversity.com or contentu.com. Cheryl's articles can also be found in SynerVision's Nonprofit Performance 360 Magazine and lots of other places that are important on the web. Google her name and you will see some amazing articles. Just a few that she has referred to are important to learn from, but there are many more. As we wrap up this great interview, I am inspired and want to go write something. As we wrap up this interview, what is a tip you like to leave people with? What do you like to tell people so they can go out and do something different? Give them a good tip. Cheryl: You can do it. One of my favorite writers I met on LinkedIn, Chris Spurvey, 14 months ago had never written a thing in his life. Nothing. He became a best-selling writer of a self-published book. In the first 30 days, which was in last December, he sold 10,000 copies of his book himself. It's Time to Sell by Chris Spurvey. Follow his story. I wish I could say he was a Content University graduate, but he intuitively discovered the principles and used them. He writes and shares freely how he did that. You can do it. If he can do it, you can do it. Hugh: Cheryl, you are wonderful and amazing. Thank you so much for sharing your tips and your time today. Cheryl: Thank you, Hugh. Learn more about your ad choices. Visit megaphone.fm/adchoices