Podcasts about rytis lauris

Send us a textBuckle up because today's episode is packed with gold. I've got Rytis Lauris, CEO and co-founder of OmniSend, on the pod, and let me tell you—this guy has been in the e-commerce automation game for over a decade. With more than 120,000 customers worldwide, OmniSend is changing how brands do retention marketing, and today, we're breaking it all down.We're talking about what's working right now in e-commerce, what's straight-up not working, and the biggest shifts happening in automation and customer retention. Rytis shares some seriously insightful takes on how Apple's privacy changes are shaking things up, why email marketing isn't dead (despite what people say), and what brands need to focus on to stay ahead. Oh, and we're also tackling that big debate—should you ever remove subscribers from your email list? Let's go.Key Topics:How e-commerce marketing has evolved over the past decadeWhy OmniSend is the go-to alternative to those overpriced enterprise platformsIs email marketing actually dead? (Spoiler: Nope.)How Apple's privacy updates are changing the game for online brandsThe real way to keep your email list clean and engagedWhy AI isn't replacing humans in marketing anytime soonBuilding a customer-funded business and keeping your brand agileWho is Rytis Lauris?Rytis Lauris is the co-founder and CEO of OmniSend, a marketing automation platform designed specifically for e-commerce brands. With a background in digital marketing, Rytis saw a gap in the market for an affordable yet powerful email and SMS automation tool that serves small to mid-sized businesses. Under his leadership, OmniSend has grown to serve over 120,000 customers worldwide, helping brands maximize retention and boost revenue through smart automation. A firm believer in customer-funded business models, Rytis has led OmniSend without external investment, focusing on delivering real value to customers.Connect with Rytis Lauris on LinkedIn: https://www.linkedin.com/in/rytisl/Visit OmniSend: https://www.omnisend.com/Key Takeaways:Retention is king. Brands relying solely on acquisition will struggle; the real money is in repeat customers.Sunsetting subscribers too soon is a mistake. Engagement isn't just about open rates—clicks matter more.AI can automate, but humans differentiate. The best marketing still needs a human touch to stand out.Customer-funded businesses stay agile. OmniSend has scaled without outside investment, proving that putting customers first wins.Apple & Google privacy changes aren't the end. Brands just need to adapt by focusing on first-party data and owned channels.Growth Plan: www.upgrowthcommerce.com/growGet 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/growJoin our community and connect with other eCommerce brand owners and marketers!https://www.facebook.com/groups/secretstoscalingpodca

In this episode, Michelle Frechette chats with Bernard Mayer, the Senior Director of Communications and Creative at Omnisend. Bernard, based in Vilnius, Lithuania, shares his diverse background and insights into Omnisend's innovative marketing strategies, focusing on email and SMS marketing. The discussion highlights the importance of effective customer engagement and the significant impact of automated emails. Bernard also delves into his involvement with the WordPress community, particularly through WordCamps, and emphasizes the value of creativity and community in marketing. The episode concludes with excitement for the upcoming WordCamp Asia and its enriching experiences.Top TakeawaysThe Value of Organizing and Attending WordCamps: Both Bernard Meyer and Michelle Frechette emphasized the benefits of organizing and attending WordCamps. While it's a lot of hard work, the sense of accomplishment, networking opportunities, and camaraderie with other organizers make it a fulfilling experience. Bernard highlighted how it allows remote collaborators to meet in person, which adds an exciting dimension to professional relationships.Creative Marketing Through Humor and Engagement: Bernard discussed Omnisend's approach to marketing, which involves using humor, music videos, mockumentaries, and playful storytelling. These creative strategies make their marketing campaigns memorable and engaging, showing that a bit of fun can effectively capture an audience's attention.The Accelerated Nature of Event Preparation: Both speakers noted how quickly time seems to pass when preparing for large events like WordCamp Asia. Bernard highlighted the rapid pace from early-year planning to the event date, while Michelle described it as a snowball effect that builds momentum. This reflects the importance of staying organized and proactive during event planning.Mentioned In The Show:OmnisendStellarWPRytis LaurisWPCoffeeTalkWordCamp AsiaWordCamp GermanyWordCamp USSuno AIThe PIC

Rytis Lauris bootstrapped OmniSend to $55,000,000 in revenues. His top growth driver? SEO. Learn how he made his first SEO hire, how he structured his SEO team, and how much traffic this team drives the business today. Will he hit $70m ARR before Dec this year?

In this episode of The Remote CEO Show, I had the pleasure of interviewing Rytis Lauris. Rytis Lauris is the co-founder and CEO of Omnisend, a leading marketing automation platform tailored for ecommerce. With over a decade of experience in startups and ecommerce, Rytis focuses on delivering specialized automation solutions for small and medium-sized businesses.  Recognized for his insights on the future of ecommerce, he has been a featured speaker at various industry events and podcasts.

Rytis Lauris bootstrapped OmniSend to $50,000,000 in revenues. His top growth driver? SEO. Learn how he made his first SEO hire, how he structured his SEO team, and how much traffic this team drives the business today. Will he hit $70m ARR before Dec this year?

Head over to sessions.us and sign up for a 14-day free trial Omnisend is an email & SMS marketing platform with a suite of features made specifically to help ecommerce stores grow their online businesses faster. One-click integration with major ecommerce platforms, pre-made automation & email templates, and award-winning 24/7/365 live customer support make it easy for brands of any size to sell more—all without the exaggerated cost Connect with Rytis

Do you ever wonder how often you should be reaching out to your customers, sending them emails, SMS & promotions? Do you want to keep them up to date, but don't want them to unsubscribe?Well in this episode we discuss how to measure and optimise your customers INTENT and how you can automate the perfect times to engage with customers to maximise revenue!Nick is joined by the Co-Founder & CEO of Omnisend, Rytis Lauris. Rytis is an expert in automating  communication to help you best optimise your engagement with your customers.Check out Omnisend here: https://www.omnisend.com/Key takeaways:0:00 Introduction3:04 About Rytis & Omnisend6:43 Two Things We Don't Do Anymore11:03 SMS Marketing18:50 Opt-in marketing22:43 How to Automate Marketing Campaigns with Triggers26:34 How to Automate Intent on Websites32:10 How to Automate an Email36:41 How to Upsell with a Guest checkout40:05 Shopify & Omnisend: How it worksWebsite: https://winningwithshopify.com/YouTube: https://www.youtube.com/@winningwithshopifyInstagram: https://www.instagram.com/winning_with_shopify/TikTok: https://www.tiktok.com/@winningwithshopify Support the show

Unlock the secrets to increase course and membership sales as Rytis Lauris from OmniSend joined LMS Cast episode. The post How to Increase Course and Membership Sales with Omnisend appeared first on LMScast.

I recently had an insightful discussion with Rytis Lauris, co-founder and CEO of the email marketing platform Omnisend, on the WP Minute+.Even after nearly 10 years in business, Rytis described Omnisend as still being in "startup mode." He credits staying bootstrapped with helping maintain their agility to pivot based on customer feedback, rather than getting bogged down in bureaucracy like many older companies.Omnisend is a Pillar Sponsor of the WP Minute. Part of the sponsorship agreement is to host an interview like this, in an effort to have a candid conversation about their company. We covered a wide range of topics relevant to any WordPress Professional, from competition to company culture to leveraging new technologies like AI. Here are 5 of my key takeaways from our conversation:Laser focus on a niche is critical - By specifically targeting ecommerce merchants early on, Omnisend set itself apart from more generic marketing platforms. Really understanding customer pain points lets you build solutions tailored to their needs.Community delivers long-term stability - Rytis believes platforms like WordPress have an advantage over solitary gatekeepers like Shopify thanks to open source's distributed model where no one entity controls the ecosystem.Go where the customers are - Though initially focused on Shopify, Omnisend expanded into WooCommerce after seeing impressive organic traction there. Value creation trumps personal preferences.Startup mindset stems from leadership - Maintaining ambition and efficiency despite company maturity comes from the top. Rytis still drives Omnisend's vision decade later.AI should enhance abilities, not replace jobs - Omnisend judiciously uses AI to help humans be more productive. But Rytis believes strategic thinking still requires human creativity and intuition.Beyond the key insights, here are 5 reasons why you should tune into our conversation:We have 20+ years combined building digital companies so share informed perspectives on the industry.Gain insider knowledge of the WordPress vs Shopify ecosystems from someone operating within both.Learn how to scale your startup without sacrificing agility or customer centricity.Hear a thoughtful approach to leveraging promising innovations like AI without going overboard.Enjoy an insightful dialogue with the candid yet focused Rytis Lauris about business and personal growth.I thoroughly enjoyed my talk with Rytis - his uniq ★ Support this podcast ★

Today, we're joined by Rytis Lauris, the co-founder and CEO of Omnisend, a marketing automation platform for online businesses. We discuss the enduring effectiveness of email marketing, the importance of owning your own content, and how Omnisend integrates with WordPress and WooCommerce to provide value for online sellers. Rytis explains how email automation can drive revenue and improve customer engagement, and emphasises the need for permission-based communication and personalised messages. He also shares insights on the growing importance of SMS marketing and the role of AI technology in streamlining marketing processes. With their innovative approach to automation and targeted campaigns, Omnisend is paving the way for businesses to effectively communicate with their customers and boost their online sales.

From political science to tech, Rytis Lauris, co-founder of Omnisend takes us on his product and WordPress journey.

From political science to tech, Rytis Lauris, co-founder of Omnisend takes us on his product and WordPress journey.

We discuss why a basic product with product-market-fit is key, how they define the SMB and mid-market, the pros and cons of conversational commerce, why customer support and marketing teams should talk more, product-led-growth versus partner-led growth, why they're backing multiple eCommerce platforms and the power of building a startup in Lithuania. …………. Sign up to the Your Basket Is Empty newsletter here and learn more about Omnisend here ⚡️ Enjoy ✌️

Mike and Omnisend Co-Founder Rytis Lauris discuss the most popular marketing channels for ecommerce businesses and how you can optimize your marketing campaigns.   Marketing is part and parcel of running an ecommerce business, but the industry is constantly changing and sellers who are constantly looking out for the most effective marketing methods are often the ones who are ahead of the curve.    Joining me for this episode is Rytis Lauris, Co-Founder and CEO of Omnisend, which is a very useful all-in-one suite for running marketing campaigns, from email, SMS, to Push notifications.    Some of the good stuff we talk about in this episode include the most effective marketing methods right now, what people get wrong about online marketing, and how you can give customers that great first purchase experience. Since we've had Rytis on the podcast before, we'll also do a bit of catching up about the latest developments in marketing to help you optimize your own marketing campaigns.    Timestamps:  Intro – 00:35 Email is not dead – 1:02 Where people go wrong with email marketing – 8:15 Why SMS marketing has taken off – 18:50 What happened to Push Notifications? – 26:07 Connect your marketing efforts with your support structure – 32:55   I'm definitely excited to have Rytis back on the podcast down the road to talk about all the big changes in the marketing landscape in a couple of years. If you're interested to know more about Omnisend and all its cool features, head over to their website or hit Rytis up on LinkedIn.  Also, don't forget to leave us a review over on iTunes if you haven't already. Happy selling and I'll catch you on the next one!

Welcome to one of our famous expert mash-up episodes! Each of our guests have been asked for their top tip for eCommerce Success in 2023. We've been doing these episodes every January since we started – and this year the answers are even more useful and inspiring than normal. This year our guests are… Rytis Lauris from Omnisend, Sue Monhait from Gift Biz Unwrapped, Yoast SEO's Chief Operating Officer Chaya Oosterbroek, BigCommerce's Meghan Stabler, the founder of eCommerce Tech Derric Haynie, Chris Dawson from ChannelX (the rebranded Tamebay), Jessica Totillo Coster from the eCommerce Badassery Podcast, and Kelly Barner from the Dial P for Procurement Podcast. You'll also hear the thoughts of our host Chloe Thomas. Tune into this expert mash-up episode as we find out how to improve your post-purchase activity, ways to boost ROI from your ‘lower cost' channels, some powerful AI tools to deploy in your eCommerce store, how we respond to the cost of living crisis – and so much more.Create a free (or paid) Sendcloud account and get £50 free shipping for listening >> https://ecmp.info/sendcloud Yoast SEO, available on Shopify and WordPress for WooCommerce >> https://ecmp.info/yoast Find out more about Treyd at https://www.treyd.io/masterplan Get all the links and resources we mention & join our email list at eCommerceMasterPlan.comLove the show? Chloe would love your feedback - leave a review here: https://ratethispodcast.com/masterplan This podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy

Rytis Lauris, the co-founder and CEO of Omnisend, shares practical insights on how e-commerce stores can benefit from omnichannel marketing during this period of economic uncertainty. We also discuss how paid advertising costs are rising while its effectiveness is plummeting. About Omnisend  Omnisend is an e-commerce-tailored email & SMS marketing automation platform built to help nimble teams drive more revenue without increasing their workload. One-click ecommerce stack integrations, pre-built workflows and intuitive drag & drop editing make it easy to get up & running without diving into the gritty details unless you want to.  More than 80,000 ecommerce brands use Omnisend to grow their businesses on autopilot, converting their customers with quick-to-build, highly-relevant emails & texts.  Tech Talks Daily Podcast Sponsor Check out Flippa, who is the show sponsor in December. Find out more information at https://flippa.com/tech-talks

Rytis Lauris is Co-founder and CEO of Omnisend - an ecommerce-tailored email & SMS marketing automation platform . Having established several companies before, Rytis and his team have bootstrapped Omnisend to a significant player in the highly competitive MarTech space and is considered one of Lithuania's unofficial unicorns or soonicorns.In this episode we talk about:- Omnisend, e-mail marketing and MarTech- Actionable insights into sales, pricing, product development for B2B SAAS- If email marketing is still alive- The role of AI in MarTech and impact of the pandemic on ecommerce- Pros and cons of bootstrapping The topics covered in this episode with Timestamps:01:40 - Introduction and the origins of Omnisend05:30 - Standing out in the overcrowded MarTech space08:20 - Product driven approach to company strategy and sales11:00 - A great, practical example to use with sales teams11:45 - Defining the ideal customer through company growth cycles14:20 - Pricing your product17:15 - How to create a website that sells & role of content in marketing22:00 - Most common mistakes and low hanging fruits25:10 - Is email marketing dead?28:50 - What other channels should E-commerce businesses use?30:40 - The role of AI in MarTech33:45 - The effect of the pandemic & post-pandemic on E-commerce36:00 - Pros and cons of bootstrapping Find out over 60 other full length podcast episodes on >  https://www.pursuitofscrappiness.co/ Support for this episode comes from Nexpay > https://paynexpay.com/===See the video content exclusively on Linkedin > https://www.linkedin.com/company/pursuit-of-scrappiness/ Questions/suggestions? Join our Telegram group > https://t.me/pursuitofscrappiness Watch select full-length episodes on our YouTube channel > https://www.youtube.com/channel/UCP6ueaLnjS-CQfrMCm2EoTA 

Growing your brand and supporting UkrainiansToday's episode is a bit of a throwback! Rytis Lauris was our guest in 2020. Rytis is the CEO and co-founder of Omnisend, a powerful marketing automation platform that is focused on moving eCommerce marketers beyond the generic email marketing tools. Omnisend is designed for small to mid-size eCommerce businesses to communicate with their customers through their most preferred channels. It enables businesses to run successful, profitable marketing while ensuring that customers have a seamless, unified experience. Omnisend has grown quite a bit since this interview and now has employees based in several different countries: Lithuania, the United States, the United Kingdom, and Ukraine. Since the Russian invasion of Ukraine, Omnisend has put out several calls to action for people to donate what they can to international relief efforts for the Ukrainian people. The Abundant Beans team would like to echo Omnisend's sentiments and boost the signal. If you are able, please donate to your local charities or to any of the international organizations that have been providing much-needed aide to Ukrainians during this crisis.Thank you for listening!Please like and subscribe here and on your podcast app of choice. Also, share freely!

Key Points: Rytis explains the opening he saw in the market when starting Omnisend (01:13) My thoughts on the importance of speed when entering a category without established competition (03:38) The strategies that won Omnisend their first 100 000 customers (06:31) Rytis describes Omnisend's profitable agency partner program (07:37) I discuss why partner programs can be difficult to pull off, and what agency partner are looking for (09:03) Rytis explains how original research fuels Omnisend's content strategy (10:31) My thoughts on the benefits of original research in online content (11:47) Rytis unpacks Omnisend's pricing strategy (16:32) I describe the advantages of being either the high or low-cost option in your market (17:46) Rytis explains why bootstrapping the company gave Omnisend a competitive advantage (18:37) My thoughts on the downsides of VC funding if your growth can't catch up to your spend (19:22) I explain why you need to be better AND different to compete in a saturated space (21:30) Rytis explains the contributing factors in Omnisend's rapid growth over the last two years (22:35) I discuss how the law of double jeopardy benefits large companies (25:19) Wrap up (29:11) Mentioned:Rytis Lauris LinkedInRytis Lauris TwitterOmnisend WebsiteOmnisend LinkedInPeter Caputa LinkedInDatabox WebsiteMichele Linn LinkedInMantis Research WebsitePaul Dyson LinkedInData2Decisions WebsiteHow Shopify's Morgan Brown helps them stay ahead of the competitionMy Links:TwitterLinkedInWebsiteWynterSpeeroCXL

Rytis Lauris is the Co-founder and CEO of Omnisend, an all-in-one omnichannel marketing automation platform for all e-commerce merchants. He and his marketing team simplify the complex processes of customer interaction lifecycle with the help of email marketing tools. In this interview, we discuss with him how Omnisend provides an all-in-one e-commerce marketing automation platform and tips for omnichannel marketing. How does Omnisend work in e-commerce marketing automation? Tips on omnichannel marketing How often should one send marketing emails to their audience? Omnisend's Strategy for customer interaction lifecycle Email marketing vs other marketing channels

Today's episode is an expert panel discussion from the Commerce Accel Conference. The session was hosted by Will Laurenson, with Chase Dimond, Rytis Lauris and Jessica Totillo Coster among the expert panel.Black Friday and Cyber Monday (BFCM) are almost upon us. And the competition this year is going to be intense. While there are many more online shoppers than ever before, there are more than ever stores competing for those shoppers. You'll be competing against old and new eCom stores and also brick and mortar stores who've gone online during the pandemic. The hows, whats and whens of your communication could make or break your business during this BFCM. In this episode, you'll get the scoop on how to get your Email and SMS marketing ready for Black Friday and Cyber Monday.  You will get tips, hacks and best practices from three leading experts. This is a great episode for marketers and business owners preparing for the upcoming sales!This event was sponsored by our good friends at: Juni - The financial companion that tracks returns on your entire business in one place. Measure all your ROI at juni.coEmarsys -The omnichannel customer engagement platform of choice for more than 1,500 companies worldwide. Do more at emarsys.comPostscript - Making SMS for eCommerce easy. Automate your SMS marketing at postscript.ioRecart -Sell more with FB Messenger Marketing. Reduce abandoned carts at recart.comOmnisend -Increase your sales not your workload. Take the shortcut to revenue growth at omnisend.com Bolt - Connecting retailers and millions of shoppers in a unified network. Your shoppers are one  click away -bolt.comBeProfit - Get all your ecommerce profits at a glance. Track all your expenses at beprofit.com-----------SPONSORS:This episode is brought to you by:Klaviyo This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper's first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.Find out more on klaviyo.com/2x.  RewindThis episode is brought to you by Rewind - the #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 80,000 online businesses.Direct-to-Consumer brands like Gymshark and MVMT Watches rely on Rewind.Cloud based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups!For a free 30-day trial, Go to Rewind Backups, reach out to the Rewind team via chat or email and mention '2x ecommerce'GorgiasThis episode is brought to you by Gorgias, the leading helpdesk for Shopify, Magento and BigCommerce merchants. Gorgias combines all your communication channels including email, SMS, social media, livechat, and phone, into one platform.This saves your team hours per day & makes managing customer orders a breeze. It also integrates seamlessly with your existing tech stack, so you can access customer information and even edit, return, refund or create an order, right from your helpdesk.Go to Gorgias.com and mention 2x ecommerce podcast for two months free.CloudwaysCloudways is the hosting platform of choice for thousands of ecommerce merchants, SMBs, and agencies all around the globe. They offer a high-performing custom stack, top-notch security, the choice between 5 cloud solution providers, ease of scalability, affordable pricing plans, and so much more.Cloudways also offers support for all PHP-based applications like Magento, WooCommerce, WordPress, Laravel, and others.Experience an unbeatable managed cloud hosting experience with Cloudways today. For a $20 Free Hosting Credit use the Coupon code: **BOOSTMAG**

We are still with Rytis Lauris the cofounder and CEO of omnisend. On this podcast we are going to talk about Amazon attribution.    Track and Optimize Email Campaign Conversions for Your Amazon Store Here: https://www.amazingfba.com/omnisend/   You'll Learn: What is Amazon Attribution How Amazon Attribution works How to segment your list How you can use it for those selling solely on Amazon How to drive traffic to your Amazon stores Where to send traffic How to combine your own store and Amazon How to integrate your Amazon store to track customer behavior

We are still with Rytis Lauris the cofounder and CEO of omnisend. On this podcast we are going to talk about Amazon attribution.    Track and Optimize Email Campaign Conversions for Your Amazon Store Here: https://www.amazingfba.com/omnisend/   You'll Learn: What is Amazon Attribution How Amazon Attribution works How to segment your list How you can use it for those selling solely on Amazon How to drive traffic to your Amazon stores Where to send traffic How to combine your own store and Amazon How to integrate your Amazon store to track customer behavior

Rytis Lauris is the cofounder and CEO of omnisend. Omnisend is an omni-channel marketing automation platform tailored for ecommerce.   If you want to know more about Omisend, check out the links below: https://www.omnisend.com/blog/category/ios-updates/ https://opensaredead.com/   You'll Learn: About the updated mail privacy settings How much of an impact the new iOS update is going to cause Why open rates still matter To check if someone has read the emails you sent How to rely more on automated campaign vs bulk emails/blasts What automates campaigns you need to have in place Why relevance matters How to augment emails with other channels  

Rytis Lauris is the cofounder and CEO of omnisend. Omnisend is an omni-channel marketing automation platform tailored for ecommerce.   If you want to know more about Omisend, check out the links below: https://www.omnisend.com/blog/category/ios-updates/ https://opensaredead.com/   You'll Learn: About the updated mail privacy settings How much of an impact the new iOS update is going to cause Why open rates still matter To check if someone has read the emails you sent How to rely more on automated campaign vs bulk emails/blasts What automates campaigns you need to have in place Why relevance matters How to augment emails with other channels  

In this episode, I'm really excited to have as my guest, Rytis Lauris, the Co-Founder and CEO of the eCommerce-tailored email & SMS marketing automation platform Omnisend. Having spent more than 10 years building and bootstrapping startups and working in the digital marketing and eCommerce field, Rytis was well-placed to do the same with his own company. Omnisend has grown to become a top-rated app in the Shopify App store without any outside investments. The key to Omnisend's success is its rich customer data and omnichannel-driven approach, empowering small and medium-sized eCommerce businesses to generate more sales at an affordable price. With his vast experience in startups and especially eCommerce marketing, Rytis can deliver useful insights and actionable advice on all things eCommerce, email marketing, and entrepreneurship. In our discussion, Rytis talked to me about: • Lifetime value of customers and why it's important to nurture existing customers • Best practices for email marketing • The implications of the new privacy settings of iOS 15 Listen to the podcast to learn more. https://innovabiz.co/rytislauris (Show Notes and Blog) https://innovabiz.com.au/innovabuzz/ (The Podcasts)

Rytis Lauris, Co-Founder & CEO of Omnisend, shares how each month, they have to raise funds again and again and to prove their value to tens of thousands of merchants. And that's the biggest pro of their business model - you have to put all your customers and their needs and their value at the core of everything.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Rytis Lauris, the Co-Founder and CEO of Omnisend, believes that e-commerce brands can take advantage of email and SMS marketing to drive revenue. If a customer is receiving relevant messages, they're more than willing to complete purchase transactions. Ecommerce businesses can create good automated email sequences by using Omnisend. His advice: Start small, and then expand from there. Even small actions will start driving new revenue.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Rytis Lauris, cofounder of Omnisend jumped onto eCom Ops Podcast to share his unique business idea, strategies for store owners to raise revenue, and the impact of COVID-19 on his company.

iOS 15 is ending open rate tracking and bringing a fundamental change to 20-year-old email marketing best practices. Rytis Lauris, the co-founder and CEO of Omnisend shares his insights and actionable tips on how email marketers can get ready for this change, We discuss what is happening with the iOS15 update, what it means for email marketing, and how marketers can prepare for these changes. Rytis also shares tips & tricks about e-commerce email marketing, SMS marketing, and omnichannel marketing.

Today's episode is brought to you by Mesa, the only ecommerce automation platform exclusive to Shopify and Shopify Plus.Your Business Is A Journey. Invest In Yourself Today.Inspiring and educating Shopify-powered brands to navigate and accelerate growth through podcasts and strategic insights. We discuss the latest cutting-edge marketing strategies, evergreen tactics and share a roadmap for you to improve efficiencies, profitably grow revenue and build lifetime customer loyalty. Rise to the next level by implementing a new idea, strategy, Shopify app, or marketing platform that's being shared today!In today's episode, my guest is Rytis Lauris the Co-Founder and CEO of Omnisend, a Shopify Plus Certified App Partner. They've built a marketing automation platform to help nimble teams drive more revenue without increasing their workload. They have a mission to help Shopify businesses make marketing relevant by helping to send personalized messages to the right person, at the right time, using the right channel. The great thing for shoppers is tailored messaging and a unique online shopping experience.What You Will Learn TodayWhy email is not dead.Pending impact of iOS15 and what you can do now.What is omnichannel marketing and how can Shopify brands make the most use of it.The positive impact of implementing an SMS strategy into your marketing mix.Links And Resources MentionedOmnisendOmnisend Shopify AppOmnisend Free Plan Available With 15,000 Emails Month30% Off For 3 Months On Paid Plans. Use code: FASTLANE30X3 - Thanks Rytis!Opens Are Not DeadJiggy PuzzlesThank You For ListeningThank you kindly for choosing to listen to the show and for supporting the podcast and its sponsors. If you enjoyed today's show, please share it using the social media buttons on this page.We would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show on Apple Podcasts. They're extremely helpful when it comes to reaching our entrepreneurial audience. Steve Hutt reads each and every one personally!Growth Mindset?If you're reading down here, we know the answer ;)Subscribe to eCommerce Fastlane and get an instant notification when a new episode is released. We're available here Apple Podcasts, Spotify, Stitcher, Google Play or wherever you get your podcasts.Episode Sponsor: MESAToday's episode is brought to you by Mesa, the only ecommerce automation platform exclusive to Shopify and Shopify Plus.Mesa is the easiest way to integrate any top ecommerce app or service with your online store. Designed exclusively for Shopify and Shopify Plus; Mesa's automated workflows can get back your time spent on repetitive tasks while growing your business at the same time.Mesa's no-code approach to building workflows allows you to create new ways to improve customer engagement, encourage repeat purchases without lifting a finger, reduce manual data entry, and more through a simple point-and-click interface.Search for "Mesa" in the Shopify App Store and download the app today. Pricing starts at less than $10 a month and comes with a 14-day free trial backed 24/7 by their Customer Success Team. See acast.com/privacy for privacy and opt-out information.

Rytis Lauris is the Co-Founder and CEO of ecommerce-tailored email and SMS marketing automation platform, Omnisend. He's a strong believer in lifelong learning. In this podcast episode, he shares with us that he believes ecommerce businesses do have unique opportunities to better personalize and better automate their marketing because they have a unique opportunity to gather as much data as they can about their customers and entire customer journey.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Needless to say, the Walt Disney Company has become one of the largest single business entities, in the world of media at least, that have ever existed, crawling their way up from two brothers and an easel to a global land development and merchandise producer. no matter how big a company like Disney gets though, there are still some very important lessons even single-operator small businesses can take away from the monopolistic House of Mouse. Take for instance the way they treat and interact with their customers, who they call anything but the overly transactional term “customers”, bringing them into a larger cultural identity as Disney consumers, with all the auspices of magic and wonder they can muster. While this may seem like patronizing your patrons, pretending they're more than just people buying an item or service your selling, many industry experts and insiders, like Omnisend CEO Rytis Lauris, view this re-associative labelling as all important to not just defining your brands relationship with its clients and consumers, but as well re-enforcing that specific approach to relationships in the minds of you and your staff. To Rytis, customers, who he calls “investors”, are the true focus of any business. A product without a buyer is still a product, unchanged and inactive, but a buyer without a product is anything but, capable of a great deal of change and activity to achieve their goals, acting in anyway from starting their own business to fill a void in the market, to inventing an alternative, shopping at a competitor, or outright stealing a desired product. Losing track of the importance of your consumers to you, losing focus on empathy, and making sure your customers get a higher value experience out of your store than just being able to buy an item, is the difference between being a faceless supplier and being a brand people are proud and excited to shop at, and how you consider them should reflect this close relationship, trust and reliance. For e-commerce businesses, the previous year's global crisis has been both a blessing and curse. While the industry exploded in terms of size and sales, reaching heights not expected for another decade, this sudden rise to the forefront of the market has lead to a lot of unexpected stress for some operators. “At the very beginning of Covid and the lock downs, there was a lot of uncertainty” explained Rytis. “We saw some of our customers going out of business or having layoffs, and we had those questions and concerns raised by our team members as well”.  Rather than allowing worry, uncertainty and fear take hold, Rytis and Omnisend doubled down on believing in the community of customers they had built, on the strength of their relationships with clients, and on helping to keep them afloat to help keep Omnisend successful. Investing in empathy, says Rytis, is the true difference between making it and breaking it for many businesses, especially those that have a proven track record and should be wildly profitable in good times. Downturns happen, be it personally, in your business, or on a global scale, and we all of us always remember who was there in the hard and lean times, and who wasn't. Being considerate of a customer's needs at their time of need, can win you a valued partner for years to come when they're back on their feet, or rob you of long term investment in disdainful protest of your negligence. Put your customer at the centre of your business, focus everything you do around best serving them and their needs, and they will not only remain with you through thick and thin, but will spread the word about your brand and help you reach even higher, loftier goals of your own. Ultimately, they are the ones buying your product, and paving your road to success, so give them the focus, time, respect and attention they deserve. Our Sponsors https://www.omnisend.com/rolledup/ (Omnisend) - https://getshogun.com/ (Shogun) - https://www.shipbob.com/rolledup (ShipBob) -...

Enjoy this bonus episode of Omnisend, one of Europe's fastest growing companies. In this free flowing conversation, we talk about our philosophies to viewing customers, being a founder. The mindset to be a founder, especially during the roller coaster ride of 2020. What it means to be truly customer centric Marketing to customers who want to be sold Philosophy to bootstrapping vs raising large amounts of capital Vices and ways to relax while unplugging. I'll be back in a couple of weeks for Rolled Up Season 2, highlighting six different industries.

**This episode is brought to you by ATTN Agency and Forum Brands**   In the second part of this Feature, we sit back down with Rytis Lauris, CEO, and Co-founder of Omnisend, an e-commerce-tailored email & SMS marketing automation platform built to help nimble e-commerce teams drive more revenue without increasing their workload. Through Omnisend, companies could utilize their tools to reach the customer behind the screen. With push notifications, SMS, templates, landing pages, Pop-Ups, and more, Omnisend creates an easy-to-use experience through a single platform to allow companies to market themselves to the best of their ability. In part 2, we discuss Focusing on your consumer group, Prioritize your goals, Case studies, What brands can expect when using Omnisend, What brands should be using Omnisend, and much more. Join Ramon Vela and Rytis as they breakdown the inside story on The Story of a Brand. For more on Omnisend, visit: https://www.omnisend.com/ * OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF ATTN Agency. ATTN Agency is a full-funnel growth and performance digital marketing agency with proven strategies to scale and optimize direct-to-consumer brands through tactical media buying, data-driven analysis, and unrivaled creative services. If you are looking back on this year wondering what went wrong or what could have gone better, or if you're starting to put together your game plan for 2021, I have one piece of advice: you need to talk to ATTN Agency. I’ve interviewed several of their clients, and I can say that they are the best in the business. ATTN represents some of the fastest-growing direct-to-consumer brands, delivering month-over-month results. For a comprehensive, no-obligation, 14 point audit of your social, search, shopping, email, and SMS channels, visit: https://www.attnagency.com/storyofabrand/ * This episode is also brought to you by Forum Brands. Have you built an online brand that consumers love? Do you sell in consumer categories that are essential to everyday life? Do the majority of your sales go through Amazon FBA? If this sounds like you, you should get to know Forum Brands. Forum is a team of expert investors, operators, and many ex-Amazonian, who provide entrepreneurs and owners with the most efficient and lucrative way to sell their e-commerce businesses. If you’re interested in exploring a sale and cashing out years of your profits in one day, visit us at https://www.forumbrands.com/ to schedule a 30-minute call.

**This episode is brought to you by ATTN Agency and Forum Brands**   In the first part of this Feature, we interview Rytis Lauris, Co-Founder, and CEO of Omnisend, an e-commerce-tailored email & SMS marketing automation platform built to help nimble e-commerce teams drive more revenue without increasing their workload. Rytis gives us a candid look into his journey to building the number one email & SMS e-commerce platform. He talks about his past startups, his failures, and the lessons he learned from them. As Rytis mentions, "And I'm not afraid of the word failure myself. And I'm really happy with sharing my failure stories because I think it's the most important thing to anyone who's just starting their business or writing and may be facing some difficulties. So my advice would be to learn from your failures and not to repeat the same mistakes." In part 2, we learn about his early startups, how attending a seminar for young entrepreneurs changed his life, his book recommendations, his advice for SaaS entrepreneurs and other founders, and much more. Join Ramon Vela and Rytis as they breakdown the inside story on The Story of a Brand. For more on Omnisend, visit: https://www.omnisend.com/ * OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF ATTN Agency. ATTN Agency is a full-funnel growth and performance digital marketing agency with proven strategies to scale and optimize direct-to-consumer brands through tactical media buying, data-driven analysis, and unrivaled creative services. If you are looking back on this year wondering what went wrong or what could have gone better, or if you're starting to put together your game plan for 2021, I have one piece of advice: you need to talk to ATTN Agency. I’ve interviewed several of their clients, and I can say that they are the best in the business. ATTN represents some of the fastest-growing direct-to-consumer brands, delivering month over month results. For a comprehensive, no-obligation, 14 point audit of your social, search, shopping, email, and SMS channels, visit: https://www.attnagency.com/storyofabrand/ * This episode is also brought to you by Forum Brands. Have you built an online brand that consumers love? Do you sell in consumer categories that are essential to everyday life? Do the majority of your sales go through Amazon FBA? If this sounds like you, you should get to know Forum Brands. Forum is a team of expert investors, operators, and many ex-Amazonian, who provide entrepreneurs and owners with the most efficient and lucrative way to sell their e-commerce businesses. If you’re interested in exploring a sale and cashing out years of your profits in one day, visit us at https://www.forumbrands.com/ to schedule a 30-minute call.

Omnichannel, the buzzword that seems more confusing the more it's used. We know that as marketers our goal is to expand the number of channels that we have permission to communicate on but just how do we connect all those channels for our customers?   Join us as Rytis Lauris demystifies omnichannel marketing and illustrates how our marketing efforts can be more effective by enhancing our omnichannel strategy through SMS, MMS and web push notifications.    Rytis Lauris is the co-founder and CEO of Omnisend, an ecommerce-tailored email & SMS marketing automation platform built to help nimble teams drive more revenue without increasing their workload. Rytis is a successful entrepreneur who has spent more than 10 years building and bootstrapping startups and working in the digital marketing and ecommerce field.    Connect with Rytis Lauris LinkedIn Twitter Email Show Links 2020 Ecommerce Statistics Report: Email, SMS & Push Messaging Insights For 2021: https://www.omnisend.com/resources/reports/ecommerce-statistics-report-2021/ Sponsors Kurious Digital Links to other platforms where this podcast is available Apple Podcasts Stitcher Spotify

Chloe is joined by a host of eCommerce experts to answer the question What is your top tip for growing an eCommerce business in 2021? And there's a lot! Covering LOADS including new customer acquistion, customer retention, live chat, SMS, capitalising on the new consumer trends and whole lot more. The answers will help you work out your plans for 2021. Our experts include Chris Dawson from Tamebay; Lucy Bloomfield of 10,000 Customers; Rand Fishkin from Sparktoro, Matt Edmundson from the eCommerce Podcast, eCommerce Badassery's Jessica Totillo Coster, Kunle Campbell from 2x eCommerce, Corinne Watson from Postscript, Sue Monhait from Gift Biz Unwrapped, Rytis Lauris from Omnisend and more. There's so much in this episode you're going to listen more than once! Get all the links and resources we mention at https://ecommercemasterplan.com/podcast/?utm_source=captivate&utm_medium=episodenotes (eCommerceMasterPlan.com) This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

Chloe is joined by a host of eCommerce experts to answer the question What is the most important thing we learnt in eCommerce in 2020? And there's a lot! Covering everything from customer behaviour changes, the surge into online ordering, how that fits with offline retail, marketing lessons, risk mitigation, backup plans and whole lot more. The answers will help you work out your plans for 2021. Our experts include Chris Dawson from Tamebay; Ian Hammersley from Smartebusiness, Lucy Bloomfield of 10,000 Customers; Rand Fishkin from Sparktoro, Matt Edmundson from the eCommerce Podcast, Kurt Elster from Unofficial Shopify Podcast, eCommerce Badassery's Jessica Totillo Coster, Kunle Campbell from 2x eCommerce, Corinne Watson from Postscript, Sue Monhait from Gift Biz Unwrapped, Rytis Lauris from Omnisend and more. There's so much in this episode you're going to listen more than once! Get all the links and resources we mention at https://ecommercemasterplan.com/podcast/?utm_source=captivate&utm_medium=episodenotes (eCommerceMasterPlan.com) This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

On the latest episode, Rytis Lauris, co-founder and CEO of marketing automation platform Omnisend, joins us to discuss omnichannel marketing. We learn all about Rytis and Omnisend, plus we find out exactly how omnichannel marketing works, why email marketing is dead, and how to do personalization and relevance right. In addition, we hear how Rytis bootstrapped several businesses (including Omnisend), how to figure out whether you’re offering a painkiller or a vitamin, and how his firm and clients have fared during COVID-19. Enjoy!

Email marketing is still important, but that alone is no longer enough these days. Ecommerce business owners need to look into all the possible communication channels that may be used to improve customer relations. In this episode, our guest is the co-founder and CEO of Omnisend, Rytis Lauris. He talks about omnichannel marketing and how businesses can make the most out of various channels of communication by integrating them into a single system where data can be collected from all of them. Timestamps: How Omnisend came to be - 5:14 Advantages of having multiple communication channels - 8:00 How Omnisend gets permission to contact potential customers - 9:53 Different channels Omnisend uses to reach customers - 11:48 The highest converting channel right now - 14:18 Omnichannel marketing and how it drives more revenue - 18:07 The amount of effort that is worth the reward - 20:55 The beauty of marketing automation - 25:48 Check out Omnisend and its useful services! And because you’re an EcomCrew podcast listener, you can get 30% off your first three months. Just use the discount code ecomcrew3x30 to start enjoying their tools. You can also reach out to our guest at rytis@omnisend.com. Aside from marketing automation, another thing you can do to increase your revenue is to actually improve your products. Marketing is one thing, but having superior products ensures that your brand maintains loyal customers. Over the years, we’ve done a lot of improvements on our products and are continuing to do so. If you want to know how we did it, join us on November 12 at 10 AM (PST) for a free webinar about product differentiation and how to do it properly. Until then, happy selling!

How to Monetize on Consumer Pain Points to Fund Your Business Does the idea of relying on your customers to fund your business seem appealing than relying on investors? This method has existed for a while now, but it is not widely used for it is deemed risky. In this episode of Page One Podcast, Luke Peters speaks with Rytis Lauris about his digital marketing company and how they've monetized their customer's pain points. Rytis is the founder and CEO of Omnisend, a powerful marketing platform that allows brands to do way more than send email blasts. He failed on his first two businesses but then learned to use brutal time prioritization and management in both professional and personal to help manage his international company and turn it into a leading marketing automation platform. Listen in to learn how you can convert your site's visitor's into subscribers and eventually to paying customers. You will also learn some tips on how to perfectly manage your professional time while finding personal time to enrich your mind. Key Takeaways: The idea of relying on customer funding rather than investor funding. How to convert your site's visitors into subscribers and then converting them into buying customers eventually. The golden tips on how to personally and professionally manage your time as a leader. Episode Timeline: [3:52] Rytis defines Omnisend as a retention marketing platform for different channels to communicate with the existing audience. [6:47] The positive and negative effects of Coronavirus on online businesses. [7:48] Rytis describes the Omnisend team, the period they've been in business, and working semi-remote before Coronavirus. [10:00] The tools they use to process data and the methodology of using OKRs to set aspirational goals and objectives for the team. [14:38] How to focus on customers and rely on them to fund your business by monetizing on their pain points rather than relying on investors. [17:43] The strategy of marketing at the B to C business level and the eCommerce platform Rytis would recommend. [21:34] Why you don't need to hire in-house marketing or eCommerce expert. [23:41] How to build a subscriber's list before converting them into buying customers. [27:57] Rytis shares three ways that he uses to manage both his professional and personal time. [31:10] He talks about his reading habits and some professional books recommendations. Quotes: “If you're solving problems larger than you charge for your service, someone's going to pay.”- Rytis Lauris [15:18]

Rytis Lauris appeared on the Launch Legends Podcast and shared his experience how he came up with the Omnisend idea, strategy to launch minimum viable product and Omnisend growth channels.

Rytis Lauris is the CEO of Omnisend, a marketing automation SaaS that helps e-commerce companies.Omnisend is bootstrapped, employees +70 people, and has grown past +$11M ARR in only 6 years!Rytis talks about his founding story, specific marketing strategies that helped Omnisend gain traction early, understanding monetization strategies, leveraging integration partnerships, how he manages a growing team all over the world, and much much more.Learn how this bootstrapped SaaS is on route to Unicorn status!

Rytis Lauris, cofounder of Omnisend jumped onto eCom Ops Podcast to share his unique business idea, strategies for store owners to raise revenue, and the impact of COVID-19 on his company.

This week’s Misfit Entrepreneur is Rytis Lauris. Rytis is the co-founder and CEO of Omnisend, the Powerful marketing automation platform focused on moving eCommerce marketers beyond generic email marketing tools. It’s currently the fastest growing marketing automation platform in the industry. Because of this, Rytis has gained a lot of notoriety within the eCommerce community for his insights on omnichannel and the future of eCommerce. With over a decade of experience building and boostrapping successful startups in e-commerce, I wanted to have Rytis on to discuss the importance and future of marketing coming out of the Wuhan Coronavirus quarantine and how important it is for you to understand the different ways you need to market to stand out. www.omnisend.com Rytis Lauris on LinkedIn Rytis graduated with a degree in political science and no experience in technology or marketing. When he was 21, a friend ask him to help with a business he was starting. He had no experience but figured it out and made it work. He never looked back and has been an entrepreneur ever since with a number of businesses. He got into digital marketing (which Onmisend was born from) and had success, but while running that business, started a few others that didn’t work out. One was a postcard business and the other was a polling tool for presenters on stage at conferences and events. He learned a major lesson in that every business has to solve a real problem. The two failures were “nice to have” products, but not necessities. “You have to find a monetizable customer pain/problem to solve. That is the only way to build a proper business.” What is Onmichannel marketing? It is a way to communicate with a customer based through multiple mediums at once including email, text, chat, messenger, push notification, Facebook/Google/social ads and retargeting. It is one tool where you can market through all channels at lunch. It can be customized to communicate across the different mediums at different times and different ways to customers during their lifecycle. You need a way to meet customers where they are – and nowadays that is in a number of channels. At the 12 min mark, Rytis talks about Omnichannel in action with examples… Marketing needs to follow the same path in how buyers behave and each customer will have different preferences and behavior. What works best for a B2B and for a B2C strategy with Omnichannel? Most of the work Rytis does is with B2C and mainly physical goods. Omnichannel works better for B2C. B2B doesn’t typically buy through things like Facebook Messenger and typically has a more formal process and decision-making process. It does depend on what the product is as some B2B products may make sense for Omnichannel. The consumer channel is the bigger opportunity for Omnichannel. Omnichannel can work for informational type products or services as well for B2C. It is especially good for things sold online as it can track everything. Are there any changes or shifts you see happening or coming because of the virus? Massive change that will make a major impact for the future – almost all businesses are transforming to a digital presence by nature. Consumers have all gone digital and expect it, so your business has to accommodate it. In harder times, businesses turn to selling into their customer base instead of investing to get new customers. This can work as it is a warm market, but they have to be careful not to sacrifice the future and keep a focus on gaining new clients. Amazon? Friend or Foe? Should it be a part of an Omnichannel strategy? It’s a tricky question, but ultimately, the answer is yes. Everyone should have Amazon as a part of their strategy, but not rely on it solely. It is easier to start on Amazon. It has the traffic and the platform and the tools you need to get going. Once you are going, you need to be building your own brand, own platform, and owning the customer journey. What is the difference between a Omnisend type solution and a Hubspot type? Hubspot is more for B2B needs, Onmisend is built more for B2C. Hubspot and other tools like it are more CRM and drip campaign type tools. Omnisend has order follow up sequences, synchronizing with your online store, etc. Hubspot does not. They are really completely different types of solutions and focuses. If you had to give one of your best pieces of advice, outside or Omnichannel, for entrepreneurs to market their business, what would it be? Be consistent. Deliver what you promise. Respect your customers and they will respect you. Marketers and businesses need to think in terms of campaigns and lifetime values of customers. It needs to be about what customer want to hear from you, not what you want to say to them. How important can the little things be such as reviews online, etc? Very important! Social proof and reviews are critical for selling online and validating your products/services. You customer feedback is gold and must be listened to. Another little thing is keeping people informed and up to date. What has surprised you most on your entrepreneur journey? Rytis never thought of himself as a creative person, but entrepreneurship brings that out in him and has made a large impact on his success. The 80/20 rule is real. 20% of the effort drives 80% of the results. Stay true to this. What is your best advice for an entrepreneur starting out? Just do it. Whatever it takes – find a way and make a way. And there is no better day to start than today. Plan on the move… ​ Anything else you want to share? Use Omnichannel Be consistent Think in terms of customer lifecycle.   Best Quote: "You have to find a monetizable customer pain/problem to solve. That is the only way to build a proper business.”   Rytis's Misfit 3: Just do it. Take action and take the first step. People overestimate what they can do in a short amount of time and underestimate what they can do in a longer amount of time. Dream responsibly.   Show Sponsors: Fiverr: www.Fiverr.com promo code:  Misfit 5 Minute Journal: www.MisfitEntrepreneur.com/Journal  

Rytis Lauris is a co-founder and CEO of Omnisend, the powerful marketing automation platform that's focused on moving eCommerce marketers beyond the generic email marketing tools. With a mind seemingly crafted for business and an eye to the future, Rytis has gained notoriety within ecommerce community for his insights on omnichannel and the future of ecommerce. He believes that rich customer data and an omnichannel approach empowers ecommerce businesses to generate more sales by sending highly personalized messages via various channels, including email, SMS, Facebook ads, Google retargeting and others. As a successful entrepreneur who has spent more than 10 years building and bootstrapping startups and being in the ecommerce field, Rytis discovered ecommerce marketers have very specific needs around automation. Since 2014, Rytis has made it his mission to use Omnisend to help and empower small and medium-sized ecommerce merchants. _____ About the Show: ‘In The Ring' is a weekly podcast about eCommerce hosted by John Suder, Bart Mroz and Brittany Blackman. The show combines interviews with eCommerce leaders together with the latest news and strategies to give listeners actionable ideas and inspiration for their eCommerce businesses. The show is a production of SUMO Heavy, an eCommerce Consulting firm located in Brooklyn NY and Philadelphia. Hosts: John Suder (@johnsuder) - Producer and Director of Marketing at SUMO Heavy https://twitter.com/johnsuder Bart Mroz (@bartmroz) - CEO/Co-founder of SUMO Heavy https://twitter.com/bartmroz Brittany Blackman - Writer and Junior Marketing Coordinator at SUMO Heavy Learn more about SUMO Heavy: http://www.sumoheavy.com Follow Us: Newsletter: SUMO Heavy Weekly https://www.getrevue.co/profile/sumoheavy Twitter: @sumoheavy Sponsorships: off for this episode --- Send in a voice message: https://anchor.fm/intheringwithsumoheavy/message

Rytis Lauris (https://www.linkedin.com/in/rytisl/ (@RytisLauris)) is a serial entrepreneur of various start-ups, and an expert on E-commerce, Online Marketing and Email Marketing. In 2009, he was the Founder of Treenex, which was a company focused on environmental services. Rytis was also the Co-Founder of IQ Polls, which is an easy to use voting tool that interacts with audiences during conferences, seminars and training sessions. In 2009, he became the Founder and CEO of Soundest, which first started off as a digital marketing agency operating in the Baltic states but then in 2014 transitioned to focus on a newly built email marketing platform. 3 years later Rytis is still the Co-Founder and CEO of the now renamed platform, known today as Omnisend. His startup Omnisend, is an all-in-one and omnichannel e-commerce marketing automation platform that helps companies boost their sales by converting their visitors and retaining their customers through personalized messages. During this interview we cover: Covid-19 e-commerce trends that he's experienced Omnichannel marketing for your marketing campaigns Effective omnichannel trends and stats Target audiences and sales cycle Why and how to use segmentation effectively Links and mentions: Get in touch with Rytis: Twitter: https://www.linkedin.com/in/rytisl/ (@RytisLauris) https://omnisend.com (Omnisend) More about Akeel: Twitter - https://twitter.com/AkeelJabber (https://twitter.com/AkeelJabber) LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar) More Podcast Sessions - https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast) --- Send in a voice message: https://anchor.fm/saas-district/message

Today we are going to share marketing tips to help you explode your online business. First Ben Smith talks about the revolutionary Disco skin care products. Learn how important he ingredients in your skin care products are Then Rytis Lauris shares with us his powerful marketing automation platform, focused on moving eCommerce marketers beyond the generic email to something with an eye for the future of social media based marketing Lastly we hear from Darwin Liu a digital marketer with a marketing company so in demand he had to move to a invite only model. Learn the current best practices for your web based business. Listen to a practical conversation with an exploding online company and then get marketing tips to explode you online business Today on Thriving Entrepreneur

Tess Ball is an expert in marketing for small businesses. She walks the panel through doing content, social media, and other types of marketing and how to build relationships that will ultimately lead to business. Panelists Brad Large Charles Max Wood Joel Schaubert Guest Tess Ball Sponsors Study Web Development | Get 20% off "The Complete Freelancing Bundle" with promocode DEVCHAT CacheFly   "The MaxCoders Guide to Finding Your Dream Developer Job" by Charles Max Wood is now available on Amazon. Get Your Copy Today! Picks Brad Large: WordPress Course Joel Schaubert: Pivot Cycles Heart Driven Business Academy Charles Max Wood: Codineer Rytis Lauris: tesslorraine.com Alitu

Tess Ball is an expert in marketing for small businesses. She walks the panel through doing content, social media, and other types of marketing and how to build relationships that will ultimately lead to business. Panelists Brad Large Charles Max Wood Joel Schaubert Guest Tess Ball Sponsors Study Web Development | Get 20% off "The Complete Freelancing Bundle" with promocode DEVCHAT CacheFly   "The MaxCoders Guide to Finding Your Dream Developer Job" by Charles Max Wood is now available on Amazon. Get Your Copy Today! Picks Brad Large: WordPress Course Joel Schaubert: Pivot Cycles Heart Driven Business Academy Charles Max Wood: Codineer Rytis Lauris: tesslorraine.com Alitu

“Marketing is becoming more mathematical. You have to start reading the signals of what your customers are telling you.” Ominsend Co-Founder and CEO Rytis Lauris is on a mission to help small- and medium-sized eCommerce businesses understand just that. We discussed this mission and the state of omnichannel marketing this week on the On Brand podcast. About Rytis Lauris Rytis Lauris is the co-founder and CEO of Omnisend, the powerful marketing automation platform that’s focused on moving eCommerce marketers beyond the generic email marketing tools. With a mind seemingly crafted for business and an eye to the future, Rytis has gained notoriety within the eCommerce community for his insights on omnichannel and the future of eCommerce. He believes that rich customer data and an omnichannel approach empowers eCommerce businesses to generate more sales by sending highly personalized messages via various channels, including email, SMS, Facebook ads, Google retargeting and others. Omnisend is a bootstrapped business and successful without any additional investments, and has become a top-rated app in the Shopify App store and has been listed in the G2’s selection of the Top 50 Products for Marketers 2019 and the Top 100 Software Companies in EMEA. As a successful entrepreneur who has spent more than 10 years building and bootstrapping startups and being in the eCommerce field, Rytis discovered eCommerce marketers have very specific needs around automation. Since 2014, Rytis has made it his mission to use Omnisend to help and empower small and medium-sized eCommerce merchants.   Episode Highlights The impact of COVID-19 on omnichannel marketing. “There will be no lines between commerce—retail vs. eCommerce,” Rytis notes, due to the disruption of COVID-19. What’s Rytis’s definition of omnichannel marketing? Definitions matter. That’s why Rytis’s focuses on customer-centricity. “It’s about customers choosing what’s best for them—they’re preferred channel for brands to communicate with them on.” What channel is gaining traction with consumers in the omnichannel mix? Rytis noted that while email marketing still packs a powerful punch, SMS has been picking up in recent years. However, it stumbled going out of the gate with “blasts and no way to unsubscribe.” How can you track what your customers want more of? “In the past, it was focus groups. Now it’s analytics—what pages they’re looking at. The math is everywhere. You have to start reading the signals of what your customers are telling you.” What brand has made Rytis smile recently? Like many of us during the quarantine, Rytis has spent some time putting together puzzles. That’s why the brand that made him smile was Jiggy Puzzles. “Beautiful puzzles with a nice story about the startup’s founder.” To learn more, go to omnisend.com or connect with Rytis on LinkedIn and Twitter. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Spotify, Google Play, Stitcher, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet!

How can omnichannel marketing help grow your brand?Rytis Lauris is the CEO and co-founder of Omnisend, a powerful marketing automation platform that is focused on moving eCommerce marketers beyond the generic email marketing tools. Omnisend is designed for small to mid-size eCommerce businesses to communicate with their customers through their most preferred channels. It enables businesses to run successful, profitable marketing while ensuring that customers have a seamless, unified experience.Thank you for listening!Please like and subscribe here and on your podcast app of choice. Also, share freely!Have a question for us? Visit the website https://www.abundantbeans.com to contact us!

Rytis Lauris joins the panelists of The Freelancers Show to discuss the use of automation tools that can personalize your contact with visitors on your website. Panelists Brad Large Charles Max Wood Petra Manos Joel Schaubert Guest Rytis Lauris Sponsors G2i | Enjoy the luxuries of freelancing LessAccounting | An easy to use software plus a bookkeeping service done by a real human CacheFly   "The MaxCoders Guide to Finding Your Dream Developer Job" by Charles Max Wood is now available on Amazon. Get Your Copy Today! Links Leadfeeder Picks Brad Large: Trollberget Bekant Petra Manos: Google Ads Tips Joel Schaubert: Create a system restore point Control panel -> system -> System Protection -> Protection ON for your C drive Charles Max Wood: Tiny PNG My Podcast playbook Codineer http://remoteconferenceplaybook.com/ Rytis Lauris: Comfortable Working Environment!

Rytis Lauris joins the panelists of The Freelancers Show to discuss the use of automation tools that can personalize your contact with visitors on your website. Panelists Brad Large Charles Max Wood Petra Manos Joel Schaubert Guest Rytis Lauris Sponsors G2i | Enjoy the luxuries of freelancing LessAccounting | An easy to use software plus a bookkeeping service done by a real human CacheFly   "The MaxCoders Guide to Finding Your Dream Developer Job" by Charles Max Wood is now available on Amazon. Get Your Copy Today! Links Leadfeeder Picks Brad Large: Trollberget Bekant Petra Manos: Google Ads Tips Joel Schaubert: Create a system restore point Control panel -> system -> System Protection -> Protection ON for your C drive Charles Max Wood: Tiny PNG My Podcast playbook Codineer http://remoteconferenceplaybook.com/ Rytis Lauris: Comfortable Working Environment!

Rytis Lauris is Co-Founder and CEO of Omnisend which is a powerful marketing automation platform focused on moving e-commerce marketers beyond those outdated general email marketing tools. In this episode we are going to learn about: What is Omni Channel Marketing? What are the advantages of having different channels in one platform?  What are the relative results of companies using Omni Channel Marketing? What are your best practices in terms of customer segmentation? Fun ideas of marketing strategies or practices for Omni Channel Marketing?  What is the process of deciding what product to upsell to customers? What are the resources that can help customers when they sign up and begin using the platform? What are the additional features of the tool that we will watch out for? What are the secret to success tips that you can share to the listeners? What is Omni Channel Marketing? It is an ecommerce marketing automation built for growing ecommerce businesses. Through Omni Channel Marketing, customers can reach out in the way they prefer. They can choose email , SMS messages, web push notifications, Facebook messenger, Whatsapp or combine them into the workflow. What are the advantages of different channels in one platform? First, The main advantage is having a single, centralized, and synchronized customer profile. It prevents customers receiving irrelevant and repetitive messages in different platforms because it is synchronized. With this tool, it follows a sequence/flow when communicating with customers. For example: we start communicating with through an email. If Robert does ignore our email then we maybe send that Facebook Messenger message then maybe we send a push notification and finally send text message. Second, providing customers with options to choose what channel they are  most comfortable using. What are the results of relative results of companies using Omni Channel Marketing? - With Omni Channel Marketing, companies begin to have 90% customer retention. Customers are coming back to check the website twice as often because it was convenient for them to choose the type of channel they want to be communicated. Another great thing is the conversion of customers from a different channel to using Omni Channel. It has greatly increased by 250%. What are your best practices in terms of customer segmentation? VIP list- they are treated the best customers. They get the best deals and offers, and organize offline events for them. New Prospected customers- As marketers, we maintain a list of those who are subscribers but have not purchased anything on the website yet. We are aggressive in using different channels in retargeting campaigns. For example, we send customers welcome back campaigns through email like offer discount or special offers for specific customer or groups. Subscribers who used to be buyers but are no longer active for 12 months or so- they are removed from the subscribers list. Not worth marketing anymore. They may have been back with a new email or phone number. Fun ideas of marketing strategies or practices? Creating personal videos for customers Postcards or personal replies Loyalty Programs Customer Support Upselling Videos- When a customer purchases an item, you send an automated campaign of another product that is relevant to what the customer is purchasing. For example, if a customer purchases a phone, before the order is dispatched, the customer receives an automated campaign of a wireless charger. Mention discounts and all other perks of having them ordered in one cart. What is the process of deciding what product to upsell to customers? Products that fit the best with the item purchased by the customer Automated recommendations of what product sold the most What are the resources that can help customers when they sign up and begin using the platform?  Tutorial videos, webinars,

Rytis, CEO & co-founder of Omnisend, an email automation platform, chats with us about how he came to realize the need for an automated marketing solution for ecommerce businesses to better optimize customer communications. He also shares the latest trends in ecomm customer follow ups, and what types of products are seeing a surge in profits, amidst the global COVID-19 pandemic.     Connect with Rytis: https://www.omnisend.com/ https://uk.linkedin.com/in/rytisl https://twitter.com/RytisLauris

Today we are joined by Rytis Lauris - Co-founder and CEO of Omnisend. Omnisend provides e-commerce support for small and medium size companies. In this episode, Rytis and I discuss the importance of "owning" your customer and how in this digital era that is not as easy as it sounds. Rytis tells the story of his journey from starting a marketing consulting business, then launching a product that no one purchased, to learning how to listen to the market and developing a successful product that manages communication between e-commerce companies and their customers. Check out Omnisend here: www.omnisend.com We love to hear from our listeners, send us your questions, comments, and suggestions at bela.and.mike@gmail.com - we will answer your questions in a future episode. Mike and I would like to thank the law firm of Phillips Lytle LLP for sponsoring this podcast episode. We are proud to partner with Phillips Lytle because of the entrepreneurial approach they take to legal matters and their long history of success with startup businesses. Please reach out to Phillips Lytle Partner Rich Honen at 518-618-1225 or rhonen@phillipslytle.com or check out their website at PhillipsLytle.com. Thanks for listening, Bela and Mike --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/bela-musits/message Support this podcast: https://anchor.fm/bela-musits/support

Trying to stay ahead of the mass conversion to ecommerce and digital is challenging for retailers and happening at a breakneck pace. Within the next 7-10 years everything will make it's way to omnichannel and, due to Covid-19, we're seeing this accelerate at an unprecedented rate.   Today we're joined by the CEO and Co-Founder of Omnisend, Rytis Lauris.  is a marketing automation platform focused on e-commerce. Rytis has spent the last decade building and bootstrapping startups and making his mark in the e-commerce world. Since 2014, he has been on a mission to use his platform to empower small and medium-sized eCom merchants and even landed Omnisend in G2’s selection of the Top 50 Products for Marketers.  Together we'll discuss the seamless merging of brick-and-mortar stores and e-commerce, how merchants can stay ahead of the curve, and why omnichannel marketing is essential to retailers.

Now more than ever brands must provide meaningful digital touch points during the digital consumer life cycle. During this episode, we cover best practices and pitfalls to avoid in executing a sound omnichannel marketing plan with special guest Rytis Lauris of Omnisend. Tune in. For more digital marketing strategies and tactics, visit https://rboa.com/blog

Rytis Lauris, the co-founder, and CEO of Omnisend, a marketing automation platform joins me on the Tech Talks Daily podcast. I wanted to learn more about why email marketing alone isn't effective in a digital age. As a successful entrepreneur, Rytis has spent the last 10 years building and bootstrapping startups and getting involved in the eCommerce world. Rytis discovered eCommerce marketers have very particular needs pertaining to automation. Since then he has been on a mission to use Omnisend to empower small and medium-sized eCommerce merchants. Omnisend started life in 2014 as an email marketing platform called Soundest. From day one, they made it their priority to put e-commerce marketers at the center of every decision they make. At the time, that meant empowering them with simple yet impactful email marketing tools. Three years later, they set out to offer even more to our growing number of customers and their growing businesses. They expanded from an email service provider to an omnichannel marketing automation platform. And they launched a new mission: to Make Marketing Relevant. Since then, they have helped thousands of eCommerce marketers build lasting relationships with their customers by sending relevant messages to the right people, at the right time, using the right channel. Omnisend has become a top-rated app in the Shopify App store and has been listed in the G2’s selection of the Top 50 Products for Marketers 2019 and the Top 100 Software Companies in EMEA. But I wanted to learn more about the story behind the company. We also discuss how businesses are overcoming the challenges caused by the Coronavirus disease (COVID-19).

On this podcast, Rytis Lauris will be talking about improving your multichannel campaign management using SMS, Facebook Messenger, synch with Google and Facebook Ads. Why SMS Marketing is essential in multichannel campaign management? The SMS Click rate of 14% 600% higher order rate than email campaigns 21% more via SMS campaigns The open rate is very high as long as there is a higher level of intimacy But it is more challenging to get permission You need to promise not to spam them It is very easy to unsubscribe now Usually, people who have subscribed via SMS How do you ascribe value to a multi channel platform? SMS tends to be the inner circle of your brand advocates. The list will be much smaller compared to email. So use SMS to communicate with your best customers. You can go further and connect your SMS with your support chat if you have SMS support. Email lists - second circle  Existing customers Those just visited Facebook or Google ads - "the third circle” The point of the list Why is it important to have a multi channel platform organised together? Usually, organisations use 5 different tools to run marketing via 5 different channels. If you start 5 different camp's via Email SMS Messenger FaceBook ads etc. You start flooding customers with messages So it's really important to put all customers How do we go from pretty much manual selling to automate? If you have 100,000s of customers, you have to have an automated system. In some channels, you can have two-way communications, Eg messenger Eg2 customer support Trigger-based brings things closer to a personalised experience Personalisation and relevance are really important. So it's worth the effort. Starting points Approach 1 - add one channel a=t a time Start with say, take your email campaign and add a one-second channel. Then add a third channel, analysis it, play with it, test it, Approach 2- Marketing Channel Strategy Combos for specific purposes Eg SMS is a great primary channel for order followup Have a clear picture of the customer journey Which moment? How do we get a clear picture of the customer journey? We need to analyse our own customer data. Initially, you need to get a single customer view that is very clear. Pick some customers and analyse them one by one Then based on your insights, build segments You should be able to communicate in different ways as needed Promotional messages Transactional messages The classic customer journey Most start by visiting websites  - so retention marketing starts there. The first goal is to convert them to a subscriber. The second stage is to convert subscribers or those showing intent to buyers. The next stage is to convert from a buyer to a repeat buyer. Funnels and automation  Don't put all your customer base on one funnel or one automation Example of starting this process You probably want about 15-20,000 subscribers across various channels It also depends on how many SKUs you have in your store. The fewer you have, the simpler it is to build automation. Say one business is selling a few SKUs in the CBD oil markets. Customers are pretty loyal. Those who google this product shows some decent A visitor to subs conversion  So their goal is to convert visitors to subscribers They are playing a lot with individualised popups depends on -  time on site Different page eg different product The sales cycle is quite long  6 months to reorder So they work with ways to shorten this eg buying a product as a gift. Usually something related to the first product - promote something complementary because the product is still being used. How to learn more from Rytis and Omnisend Omnisend.com - can find a lot of articles The resources page is there too - download a lot of white papers including SMS, email stats. Email: rytis@omnisend.

On this podcast, Rytis Lauris will be talking about improving your multichannel campaign management using SMS, Facebook Messenger, synch with Google and Facebook Ads. Why SMS Marketing is essential in multichannel campaign management? The SMS Click rate of 14% 600% higher order rate than email campaigns 21% more via SMS campaigns The open rate is very high as long as there is a higher level of intimacy But it is more challenging to get permission You need to promise not to spam them It is very easy to unsubscribe now Usually, people who have subscribed via SMS  How do you ascribe value to a multi channel platform? SMS tends to be the inner circle of your brand advocates.  The list will be much smaller compared to email.  So use SMS to communicate with your best customers.  You can go further and connect your SMS with your support chat if you have SMS support.  Email lists - second circle  Existing customers Those just visited  Facebook or Google ads - "the third circle” The point of the list Why is it important to have a multi channel platform organised together? Usually, organisations use 5 different tools to run marketing via 5 different channels.  If you start 5 different camp’s via  Email SMS Messenger FaceBook ads etc.  You start flooding customers with messages So it’s really important to put all customers  How do we go from pretty much manual selling to automate? If you have 100,000s of customers, you have to have an automated system.  In some channels, you can have two-way communications,  Eg messenger Eg2 customer support Trigger-based brings things closer to a personalised experience Personalisation and relevance are really important. So it’s worth the effort.  Starting points Approach 1 - add one channel a=t a time Start with say, take your email campaign and add a one-second channel.  Then add a third channel, analysis it, play with it, test it,  Approach 2- Marketing Channel Strategy Combos for specific purposes Eg SMS is a great primary channel for order followup  Have a clear picture of the customer journey Which moment? How do we get a clear picture of the customer journey? We need to analyse our own customer data. Initially, you need to get a single customer view that is very clear.  Pick some customers and analyse them one by one Then based on your insights, build segments You should be able to communicate in different ways as needed Promotional messages Transactional messages The classic customer journey Most start by visiting websites  - so retention marketing starts there.  The first goal is to convert them to a subscriber.  The second stage is to convert subscribers or those showing intent to buyers.  The next stage is to convert from a buyer to a repeat buyer.  Funnels and automation  Don’t put all your customer base on one funnel or one automation Example of starting this process You probably want about 15-20,000 subscribers across various channels It also depends on how many SKUs you have in your store.  The fewer you have, the simpler it is to build automation.  Say one business is selling a few SKUs in the CBD oil markets.  Customers are pretty loyal.  Those who google this product shows some decent  A visitor to subs conversion  So their goal is to convert visitors to subscribers They are playing a lot with individualised popups depends on  -  time on site Different page eg different product The sales cycle is quite long  6 months to reorder So they work with ways to shorten this eg buying a product as a gift.  Usually something related to the first product - promote something complementary because the product is still being used.  How to learn more from Rytis and Omnisend Omnisend.com - can find a lot of articles The resources page is there too - download a lot of white papers including SMS, email stats. 

We discuss the basics and importance of omni channel marketing solutions, omni channel data and omni channel communication. Background Rytis is the Co-founder and CEO of Omnisend which is an omni channel marketing automation tool for e-commerce   What is omni channel marketing? And why should e-commerce sellers use it? All of the e-commerce used to be separated - online and offline were very separate.  In 5-10 years, customers will be able to buy wherever they want to.  Online Social media On phones Offline/in store The idea of “e-commerce” will be just “commerce” or “retail” Marketing will also be Omni Channel It's a variety of channels Promotion Apply Omni Channel Communication with existing customer bases.  Email, SMS, Facebook and Google ads - good lookalike audiences Popup trend Around Christmas, there are seasonal stores Even in spring, there are a lot of 1-2 month popup stores Owning the channel and permissions You don't own channels like Amazon Amazon is moving offline  Amazon has more data than anyone else That enables personalisation Omnisend is trying to bring that ability to Amazon Ecommerce is booming but the lack of personal experience is an issue.  Offline gives you that opportunity  Why isn't email alone enough? It IS still the most effective channel. But we should augment that.  We should broaden our definition of “subscriber” as a consumer who gave us permission to communicate with them regularly.  Allowing customers to choose the most preferred channels is important.  However, email has and will survive.  Omnisend started 6 years ago and it was just an email service provider.  The venture capitalists struggled to.  Omni Channel Data through Personalised messaging  -what is it?  Based on simple personal data eg name, city.  More important is to personalise the messages and automating the data from the online store or the data you get from the customer's Behaviour.  It's based on triggers which initiate an auto campaign Eg if someone is looking at a specific category based on their browsing.  So you can provide automated campaigns related to that.  It's not about demographics - may be the same person will be wanting a scarf in 3 months.  What are the mechanics of that process?  Shopify and Omnisend - connect Shopify with a marketing automation tool Build an initial profile based on past transactions When was last transaction  When was the age shopping cart Do front end Excel tracking customer's data based on their permission. So the content of the newsletter is often not related to that so there is room for improvement  What to do in response? Start an automated campaign… send an email, maybe 2 emails (most cost-effective  If no transaction, continue to send Maybe messenger  Maybe WhatsApp  If nothing happens, push the data to Google and Facebook ads Depends on which communication channel you have permission for  SMS may be the initial channel.  What is the value of SMS compared to email? SMS is very effective but costs a little more than email Gathering Multiple Permissions You can get a form and ask for permission via various channels Then your customer can tick the boxes they prefer Then it can be more contextual:  A traditional popup, which is still very effective (which converts a lot of visitor to sub) can be emailed only On the checkout box, you can have a checkbox for the perm to get SMS You already have a relationship with the store then.  On product page when OOS - would you like to sub via messenger and we can update you when back in stock.  Sub via push notifications, we'll give you a code for free delivery, etc.  Why use it for e-commerce? ROI is much higher compared to email on its own.  I just published some research on Black Friday 2020 campaigns.  SMS marketing is much more effective 

We discuss the basics and importance of omni channel marketing solutions, omni channel data and omni channel communication. Background Rytis is the Co-founder and CEO of Omnisend which is an omni channel marketing automation tool for e-commerce   What is omni channel marketing? And why should e-commerce sellers use it? All of the e-commerce used to be separated - online and offline were very separate.  In 5-10 years, customers will be able to buy wherever they want to.  Online Social media On phones Offline/in store The idea of “e-commerce” will be just “commerce” or “retail” Marketing will also be Omni Channel It’s a variety of channels Promotion Apply Omni Channel Communication with existing customer bases.  Email, SMS, Facebook and Google ads - good lookalike audiences Popup trend Around Christmas, there are seasonal stores Even in spring, there are a lot of 1-2 month popup stores Owning the channel and permissions You don’t own channels like Amazon Amazon is moving offline  Amazon has more data than anyone else That enables personalisation Omnisend is trying to bring that ability to Amazon Ecommerce is booming but the lack of personal experience is an issue.  Offline gives you that opportunity  Why isn’t email alone enough? It IS still the most effective channel. But we should augment that.  We should broaden our definition of “subscriber” as a consumer who gave us permission to communicate with them regularly.  Allowing customers to choose the most preferred channels is important.  However, email has and will survive.  Omnisend started 6 years ago and it was just an email service provider.  The venture capitalists struggled to.  Omni Channel Data through Personalised messaging  -what is it?  Based on simple personal data eg name, city.  More important is to personalise the messages and automating the data from the online store or the data you get from the customer's Behaviour.  It’s based on triggers which initiate an auto campaign Eg if someone is looking at a specific category based on their browsing.  So you can provide automated campaigns related to that.  It’s not about demographics - may be the same person will be wanting a scarf in 3 months.  What are the mechanics of that process?  Shopify and Omnisend - connect Shopify with a marketing automation tool Build an initial profile based on past transactions When was last transaction  When was the age shopping cart Do front end Excel tracking customer’s data based on their permission. So the content of the newsletter is often not related to that so there is room for improvement  What to do in response? Start an automated campaign… send an email, maybe 2 emails (most cost-effective  If no transaction, continue to send Maybe messenger  Maybe WhatsApp  If nothing happens, push the data to Google and Facebook ads Depends on which communication channel you have permission for  SMS may be the initial channel.  What is the value of SMS compared to email? SMS is very effective but costs a little more than email Gathering Multiple Permissions You can get a form and ask for permission via various channels Then your customer can tick the boxes they prefer Then it can be more contextual:  A traditional popup, which is still very effective (which converts a lot of visitor to sub) can be emailed only On the checkout box, you can have a checkbox for the perm to get SMS You already have a relationship with the store then.  On product page when OOS - would you like to sub via messenger and we can update you when back in stock.  Sub via push notifications, we’ll give you a code for free delivery, etc.  Why use it for e-commerce? ROI is much higher compared to email on its own.  I just published some research on Black Friday 2020 campaigns.  SMS marketing is much more effective 

Rytis Lauris is a co-founder and CEO of Omnisend, the powerful marketing automation platform. Rytis has gained notoriety within ecommerce community for his insights on omnichannel and the future of ecommerce. As a successful entrepreneur who has spent more than 10 years building and bootstrapping startups, Rytis discovered ecommerce marketers have very specific needs around automation. Since 2014, Rytis has made it his mission to help and empower small and medium-sized ecommerce merchants, sharing his knowledge and expertise with the online and business communities. In his spare time, Rytis can be found bike riding and achieving his personal goal of reading one book a week.

Be Battle Ready Podcast: Episode #28 - Rytis Lauris (Omnichannel Marketing)On Today’s Episode, I sit down with Rytis Lauris the co-founder and CEO of Omnisend, thepowerful marketing automation platform that’s focused on moving eCommerce marketers beyond the generic email marketing tools. With a mind seemingly crafted for businessand an eye to the future, Rytis has gained notoriety withinthe eCommerce community for his insights on omnichanneland the future of eCommerce. He believes that richcustomer data and an omnichannel approach empowerseCommerce businesses to generate more sales by sendinghighly personalized messages via various channels,including email, SMS, Facebook ads, Google retargeting andothers. Omnisend is a bootstrapped business and successfulwithout any additional investments, and has become atop-rated app in the Shopify App store and has been listedin the G2’s selection of the Top 50 Products for Marketers2019 and the Top 100 Software Companies in EMEA.Today’s Topics What is omnichannel marketing and why is it soeffective?Why should eCommerce marketers rely onomnichannel marketing?Why isn’t email marketing alone effectiveanymore?What channels are the most effective?How can personalized messaging improveeCommerce sales?Connect with Rytis LaurisWWW.OMNISEND.COM | RYTIS@OMNISEND.COM | VETA@OMNISEND.COMhttps://www.facebook.com/omnisend/https://www.instagram.com/omnisend/

Be Battle Ready Podcast: Episode #28 - Rytis Lauris (Omnichannel Marketing)On Today’s Episode, I sit down with Rytis Lauris the co-founder and CEO of Omnisend, thepowerful marketing automation platform that’s focused on moving eCommerce marketers beyond the generic email marketing tools. With a mind seemingly crafted for businessand an eye to the future, Rytis has gained notoriety withinthe eCommerce community for his insights on omnichanneland the future of eCommerce. He believes that richcustomer data and an omnichannel approach empowerseCommerce businesses to generate more sales by sendinghighly personalized messages via various channels,including email, SMS, Facebook ads, Google retargeting andothers. Omnisend is a bootstrapped business and successfulwithout any additional investments, and has become atop-rated app in the Shopify App store and has been listedin the G2’s selection of the Top 50 Products for Marketers2019 and the Top 100 Software Companies in EMEA.Today’s Topics What is omnichannel marketing and why is it soeffective?Why should eCommerce marketers rely onomnichannel marketing?Why isn’t email marketing alone effectiveanymore?What channels are the most effective?How can personalized messaging improveeCommerce sales?Connect with Rytis LaurisWWW.OMNISEND.COM | RYTIS@OMNISEND.COM | VETA@OMNISEND.COMhttps://www.facebook.com/omnisend/https://www.instagram.com/omnisend/

At the age of 21, Rytis Lauris started his first venture online. Born in Lithuania, it was always his dream to build a global business. Today, he is the CEO and Co-Founder of Omnisend, which was his third attempt to build a startup company after failing twice. Omnisend is the all-in-one e-commerce marketing automation platform that helps you sell more by converting your visitors and retaining your customers. Reach your customers with personalized messages using its powerful automation workflows and boost your sales. Grow your subscriber list with a wide variety of signup forms and send converting newsletters created with the easy-to-use editor. It works with all e-commerce platforms including Shopify, Bigcommerce, Magento, WooCommerce and others. On today’s episode, Rytis drops massive wisdom about starting your very first e-commerce. As he reveals the biggest email marketing challenges today, find out which one is the most effective channel to use to increase brand awareness. And lastly, is Personalization becoming obsolete by 2025?

Here we are interviewing Rytis, a successful entrepreneur who has spent more than the last 10 years building and driving a few startups which have brought him to the eCommerce field. He has shared his knowledge and expertise in numerous eCommerce conferences, including "Litmus Live" and "Meet Magento". He is the co-founder and CEO of Omnisend, the powerful omnichannel marketing automation platform that’s focused on moving eCommerce marketers beyond the generic email marketing tools.

Co-founder and CEO of Omnisend – Rytis Lauris Bio: Rytis Lauris is a co-founder and CEO of Omnisend, the powerful marketing automation platform that’s focused on moving eCommerce marketers beyond the generic email marketing tools. With a mind seemingly crafted for business and an eye to the future, Rytis has gained notoriety within ecommerce community… Read more

Rytis Lauris CEO of Omnisend Rytis Lauris is a co-founder and CEO of Omnisend, the powerful marketing automation platform that's focused on moving eCommerce marketers beyond the generic email marketing tools. Omnisend is a bootstrapped business and is successful without any additional investments, and has become a top-rated app in the Shopify App Store It has also been listed in the G2’s selection of top 20 Products for Marketers 2019 and the top 100 Software Companies in EMEA. As a successful entrepreneur who has spent more than 10 years building and bootstrapping startups and being in the ecommerce field, Rytis discovered ecommerce marketers have very specific needs around automation. Rytis Lauris CEO of Omnisend Since 2014, Rytis has made it his mission to use Omnisend to help and empower small and medium-sized ecommerce merchants. He has shared his knowledge and expertise in numerous podcasts, such as The Top Entrepreneurs in Money, Marketing, Business and Life podcast by Nathan Latka and ecommerce Allstars podcast, and ecommerce conferences, including Litmus Live and Meet Magento. Today, Rytis has his hands full managing the fastest growing marketing automation platform in the industry, keeping this innovative tool on the absolute cutting edge of what technology can offer in terms of omnichannel marketing. When he’s not being an omnichannel powerhouse, Rytis can be found bike riding and achieving his personal goal of reading one book a week. Company - Omnisend Omnisend is the all-in-one eCommerce marketing automation platform that helps you sell more by converting your visitors and retaining your customers.Reach your customers with personalized messages using our powerful automation workflows and boost your salesGrow your subscriber list with a wide variety of signup forms and send converting newsletters created with the easy-to-use editorOmnisend works with all eCommerce platforms including Shopify, Bigcommerce, Magento, WooCommerce, and others. Questions: What is omnichannel marketing and why is it so effective?Why should eCommerce marketers rely on omnichannel marketing? Why isn’t email marketing alone effective anymore?What channels are the most effective?How can personalized messaging improve eCommerce sales? www.omnisend.com Social Media - @rytis.lauris

Rytis Lauris is the Co-Founder and CEO of Omnisend, a London-based ecommerce marketing platform and he joins us this week on Social Geek.  Rytis shares the latest best practices and trends for marketing your ecommerce business by pairing email marketing with messages via SMS, Facebook Messenger, WhatsApp, and more. Thanks to Social Joey, Intrepid Direct Insurance, and Brand Journalists.       

Rytis Lauris is the co-founder and CEO of Omnisend, the powerful marketing automation platform that's focused on the omnichannel approach. He believes that rich customer data empowers eCommerce businesses to generate more sales by sending highly personalized messages via channels like email, SMS, Facebook, Google retargeting, etc. Omnisend has become a top-rated app in the Shopify App Store. “start doing now. Whatever that means. Either starting your business, either some new ideas, how to improve your product, how to improve your service. If sometimes you think okay now I need to nail this, and I have to do that, and blah blah, and get ready for that, so you had better start now and then you are going to improve”…[Listen for More] Click Here for Show Notes To Listen or to Get the Show Notes go to https://wp.me/p6Tf4b-7hg

My guest is Rytis Lauris, the CEO and co-founder of Omnisend, an eCommerce marketing automation service trusted by over 50,000 marketers! He was on the show earlier this year (episode 195) to talk about the rebranding process he took Omnisend through in 2018, and he's back to talk about what he and his team focus on day in day out – omnichannel best practice, based on the customer journey. This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

Rytis Lauris is the co-founder and CEO of Omnisend, an all-in-one ecommerce marketing automation platform that helps you sell more by converting your visitors and retaining your customers. He has been building and bootstrapping startups for over 10 years and has shared his knowledge and expertise on numerous podcasts…including this one…Breakthrough Success. Welcome to Breakthrough Success, where we help you grow your business through digital marketing and throw in some personal development so you can win at business and life. I'm your host Marc Guberti, the content marketer and podcasting coach who helps you grow your audience and revenue. I also help people launch their virtual summits and have launched 7 virtual summits myself. If you want to see how we can work together, you can set up a free strategy call with me and we'll get down to business. Thank you so much for joining me on Breakthrough Success. If you enjoy this episode, I'd be super grateful if you could leave a review and tell your friends about the podcast. It makes a big difference for the show.   Here are the key links from this episode:  Omnisend The Greater Writing, Blogging, & Self-Publishing

Welcome back to Eggs! This week the guys sit down with Rytis Lauris, the co-founder and CEO of Omnisend, an all-in-one ecommerce marketing platform. Along with Rytis the guys talk AI, marketing, and the best way to keep your customers using email, SMS, and more. Join in the conversation! Rate, like, share and subscribe! Our Guest:Rytis Lauris - Co-Founder and CEO of OmnisendWebsite: omnisend.com Credits:Hosted by Michael Smith and Ryan RoghaarProduced by Brandon KeithRecorded at Access Studios in Salt Lake City, UTTheme music: "Perfect Day" by OPMThe Carton:https://medium.com/the-carton-by-eggsFeature with Zack Chmeis of Straight Method up now! https://medium.com/the-carton-by-eggs/zack-chmeis-35dae817ac28The Eggs Podcast Spotify playlist:bit.ly/eggstunesThe Plugs:The Showeggscast.com@eggshow on twitter and instagramOn iTunes: itun.es/i6dX3pCOn Stitcher: bit.ly/eggs_on_stitcherAlso available on Google Play Music!Mike "DJ Ontic" shows and infodjontic.com@djontic on twitterRyan R2 SLC/BCNr2mg.comryanroghaar.com@r2mg on twitter@r2mediagroup on instagram

Omnichannel marketing and email, how does it all fit in? Jonathan and Eric sat down with co-founder and CEO of Omnisend, Rytis Lauris to talk about transactional and marketing messages leading into 2020, and how you need to look towards other types of email communication to better reach your customers. Learn how it trickles down and it’s all about the engagement in our latest episode.

SaaS AdLab Podcast | Episode: 32 -------------------------------------------------------------------------------------------- Featuring: Rytis Lauris - Co-Founder: Omnisend -------------------------------------------------------------------------------------------- Join the SaaS AdLab Private Facebook Group: http://bit.ly/SaaSAdLabGroup -------------------------------------------------------------------------------------------- Discount: 30% Off First Three Months Of Premium Account Code: “FANTOM” -------------------------------------------------------------------------------------------- URLs: Website: http://omnisend.com -------------------------------------------------------------------------------------------- Follow Fantôm Agency: https://www.instagram.com/fantom.agency/ https://facebook.com/fantomagency https://twitter.com/fantomagency

After 13+ years in online marketing, I have seen it all! Now with Mailchimp not an option, I want to show you my #1 choice and it's FREE!This episode is full of great advice even if you already have an email service you like. Rytis Lauris is the co-founder at Omnisend and is now on our advisory board at Just Ask Parker. Omnisend is so much more than email, they offer SMS, messenger abandon carts and push notifications. While offering the most beautiful email templates on the market. MailChimp Migration Resource Hub for Shopify Merchants:https://www.omnisend.com/resources/migration-from-mailchimp/mailchimp-resources/Upcoming Event:https://www.eventbrite.co.uk/e/3-steps-to-making-a-profit-with-your-ecommerce-store-tickets-59996422916Support the show (https://www.facebook.com/groups/WinningWithShopify/)

Marketing Strategies Revealed in this Episode: What is email marketing automation Best ways to come up with content for email campaigns Style vs. quality of content The best features to have when looking for email automation tools Companies that have great email campaigns  

Click Here to LISTEN NOW: A Conversation with Rytis Lauris, OmniChannel marketing expert Your browser does not support the audio element. How To Increase Engagement, Conversions & Retention Rates Everyone of you have heard, delivering the right message to the right person at the right time, I almost get a little tired of hearing it, […] The post Disrupt eCommerce with Omnichannel Marketing appeared first on Custom Ecommerce Web Development.

In this episode, I invited Rytis Lauris, CEO of Omnisend, to talk about omnichannel eCommerce marketing automation. We discussed about - * What is ecommerce marketing automation? * What are the different stages in the eCommerce funnel? * How does automation help increase conversion in each stage? * What metrics to track in each stage? Ryan on LinkedIn - https://www.linkedin.com/in/rytisl/ Omnisend website - http://omnisend.com/

We're going SaaS – software as a service, that different stream of eCommerce I occasionally like to add to our podcast topics because it's always good to take a look outside our own business model every now and again to find new ideas and inspiration. Our guest is Rytis Lauris is the CEO and co-founder of Omnisend, an eCommerce marketing automation service trusted by over 40,000 marketers. Last year they undertook a major roll of the dice to enable future growth – by rebranding the company. This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

Rytis Lauris is the Co-founder and CEO of Omnisend, the powerful marketing automation platform that’s focused on moving ecommerce marketers beyond the generic email marketing tools. Rytis is a successful entrepreneur who has spent the last 10 years building and driving a few startups which has brought him to ecommerce field.

Welcome to Episode 17. On today’s episode, I sat down and had a chat with Rytis Lauris the CEO of Omnisend. We discuss why omnichannel is the real holy grail of marketing automation. You’ll learn, what omnichannel means in marketing automation, how it helps to expand your targeted reach and retain more customers which ends with having more sales. See acast.com/privacy for privacy and opt-out information.

#184: Today I had the pleasure of talking with Rytis Lauris, CEO and Founder of Omnisend. In this episode, Rytis discusses the difference between having a social media business and an actual business. He will also talk about how to run a business effectively. By the end of this episode you will have a good understanding on how you can create a successful business shift. Enjoy! Follow Rytis on Instagram -- @omnisend FREE podcasting mastermind: www.podcasting.group Want to learn how to start your own podcast? I created a free training to get you started! -->www.AppleCrider.com/podcast Follow me on Instagram --> www.Instagram.com/applecriderofficial For 350+ videos subscribe to my YouTube channel --> YouTube.com/AppleCrider For $20 all-in-one podcast editing check out www.podblade.com P.S Don't forget to subscribe and leave a 5-star review if you enjoyed the show! Want to advertise on this podcast? Go to https://redcircle.com/brands and sign up.