The One-Person Business

It started as girl talk… and turned into one of the most honest, powerful conversations we've had on this show.In this episode, Carly sits down with Athena Brownson, former professional skier turned real estate powerhouse, as she opens up about the journey from chasing air in halfpipes to battling chronic illness and redefining what it means to thrive. Athena shares her hard-earned wisdom on resilience, identity shifts, and the power of building a life (and business) around what truly matters.If you've ever faced a setback that rocked your world—or are in one right now—this is the episode your heart needs.Being a solopreneur is awesome but it's not easy. It's hard to get noticed. Most business advice is for bigger companies, and you're all alone...until now. LifeStarr's SoloSuite Intro gives you free education, community, and tools to build a thriving one-person business.  So, if you are lacking direction, having a hard time generating leads, or are having trouble keeping up with everything you have to do, or even just lonely running a company of one, be sure to check out LifeStarr Intro!Access LifeStarr Intro

In today's sound bite episode, we're tackling a topic that hits home for every solopreneur: taking time off. As a solopreneur, your time is your currency—stepping away from work can feel like a trade-off between relaxation and revenue, or between recharging and losing momentum.But here's the thing: burnout isn't good for business, and neither is running on empty. So, how do you balance the need to step back without feeling like your business is stepping backward?Stick around, because in this episode, we'll share actionable strategies to plan your time off and manage client expectations!Being a solopreneur is awesome but it's not easy. It's hard to get noticed. Most business advice is for bigger companies, and you're all alone...until now. LifeStarr's SoloSuite Intro gives you free education, community, and tools to build a thriving one-person business.  So, if you are lacking direction, having a hard time generating leads, or are having trouble keeping up with everything you have to do, or even just lonely running a company of one, be sure to check out SoloSuite Intro!Access SoloSuite Intro

In this episode, Carly and Joe chat with Karen King, aka The Escapepreneur, about what it really takes to build a business that lets you work from anywhere. From discovering your true passions to keeping things ridiculously simple (think: Facebook group + PayPal), Karen shares her journey from burnout to freedom and how you can do the same. Whether you're craving more flexibility, family time, or just want out of your Groundhog Day routine, this conversation will have you rethinking what's possible, and maybe even booking a one-way ticket.Being a solopreneur is awesome but it's not easy. It's hard to get noticed. Most business advice is for bigger companies, and you're all alone...until now. LifeStarr's SoloSuite Intro gives you free education, community, and tools to build a thriving one-person business.  So, if you are lacking direction, having a hard time generating leads, or are having trouble keeping up with everything you have to do, or even just lonely running a company of one, be sure to check out LifeStarr Intro!Access LifeStarr Intro

Ever wonder what rookie mistakes might secretly be sabotaging your solopreneur journey? In this episode, Carly and Joe dive into the biggest blunders new solopreneurs make, from flying solo a little too solo to underpricing, overplanning, and forgetting the golden rule of lead gen. Whether you're just starting out or already in the thick of it, these are the missteps to avoid if you want to build a business that actually works for your life. Bonus: Get the inside scoop on their upcoming book Solopreneur Business for Dummies!Being a solopreneur is awesome but it's not easy. It's hard to get noticed. Most business advice is for bigger companies, and you're all alone...until now. LifeStarr's SoloSuite Intro gives you free education, community, and tools to build a thriving one-person business.  So, if you are lacking direction, having a hard time generating leads, or are having trouble keeping up with everything you have to do, or even just lonely running a company of one, be sure to check out LifeStarr Intro!Access LifeStarr Intro

What do addiction recovery, international web hosting, youth boxing, and AI-powered solopreneurship have in common? Ken Cox. In this raw and inspiring episode, Ken shares how hitting rock bottom sparked a complete life overhaul—from buying a boxing gym to launching tech ventures that run on AI. If you're stuck overthinking, this episode might just be the wake-up call you need. Let's get to work.Being a solopreneur is awesome but it's not easy. It's hard to get noticed. Most business advice is for bigger companies, and you're all alone...until now. LifeStarr's SoloSuite Intro gives you free education, community, and tools to build a thriving one-person business.  So, if you are lacking direction, having a hard time generating leads, or are having trouble keeping up with everything you have to do, or even just lonely running a company of one, be sure to check out LifeStarr Intro!Access LifeStarr Intro

Feeling like you're constantly chasing your next paycheck or running out of time to grow your business? You're not alone! In this short episode, Carly and Joe dive into the game-changing potential of recurring revenue for solopreneurs.From Joe's firsthand experience building subscription-based businesses to Carly's actionable tips for keeping your pipeline full, you'll learn how to create financial stability, reduce your selling time, and focus on doing what you love.This episode offers creative strategies and insights to make recurring revenue work for you. So, be sure to tune in!Being a solopreneur is awesome but it's not easy. It's hard to get noticed. Most business advice is for bigger companies, and you're all alone...until now. LifeStarr's SoloSuite Intro gives you free education, community, and tools to build a thriving one-person business.  So, if you are lacking direction, having a hard time generating leads, or are having trouble keeping up with everything you have to do, or even just lonely running a company of one, be sure to check out LifeStarr Intro!Access LifeStarr Intro

What do laid-off marketers, disgruntled Gen Xers, and rule-breaking entrepreneurs have in common? They all need to hear this episode. Laura Zavelson joins us to talk about why niching down is your secret weapon, how to sell without sounding salesy, and the real reason you're probably undercharging (hint: it's not because you need another certification). Whether you're plotting your escape from corporate or building your solo biz one belief-shifting post at a time, Laura has insights for you.Hit play and find out why following the rules might just be costing you the fun and the clients.Being a solopreneur is awesome but it's not easy. It's hard to get noticed. Most business advice is for bigger companies, and you're all alone...until now. LifeStarr's SoloSuite Intro gives you free education, community, and tools to build a thriving one-person business.  So, if you are lacking direction, having a hard time generating leads, or are having trouble keeping up with everything you have to do, or even just lonely running a company of one, be sure to check out LifeStarr Intro!Access LifeStarr Intro

Think your brand is just a logo and a color scheme? Think again! As a solopreneur, YOU are your brand. In this sound bite episode, we dive into what truly makes a personal brand stand out.From embracing your unique strengths to building trust with your audience, we break down why your brand is about more than just marketing—it's about who you are and how you show up.Plus, we'll tackle the common mistakes solopreneurs make when crafting their brand (spoiler: calling yourself an "expert" isn't always the best move).Tune in for insights, laughs, and practical advice on how to make your personal brand unforgettable.Being a solopreneur is awesome but it's not easy. It's hard to get noticed. Most business advice is for bigger companies, and you're all alone...until now. LifeStarr Intro gives you free education, community, and tools to build a thriving one-person business.  So, if you are lacking direction, having a hard time generating leads, or are having trouble keeping up with everything you have to do, or even just lonely running a company of one, be sure to check out LifeStarr Intro!Access LifeStarr Intro

Feeling lost trying to "find your passion"? You're not alone—and maybe that's not even the right thing to be chasing! In this powerful episode, we sit down with Paul Davis, creator of the Genius Code, to uncover why passion fades, purpose sticks, and how true inspiration can unlock the life and business you were meant to build. (Warning: you might get a little teary in the best way possible.) If you're a solopreneur craving more meaning and momentum, you cannot miss this one!Being a solopreneur is awesome but it's not easy. It's hard to get noticed. Most business advice is for bigger companies, and you're all alone...until now. LifeStarr's SoloSuite Intro gives you free education, community, and tools to build a thriving one-person business.  So, if you are lacking direction, having a hard time generating leads, or are having trouble keeping up with everything you have to do, or even just lonely running a company of one, be sure to check out LifeStarr Intro!Access LifeStarr Intro

If you're still getting your business advice from that one guy on LinkedIn who hasn't updated his profile since 2014... this episode is your wake-up call.We're diving into what it really means to future-proof your solo business—and spoiler: it's not just about hopping on the latest tech trend. From decluttering your feed to actually talking to your audience, Carly and Joe share no-fluff strategies to help you stay ahead without burning out.Whether you're overwhelmed by AI hype or stuck in scroll mode, this episode will help you cut through the noise and tune into what actually matters to help you run a successful solo business.Being a solopreneur is awesome but it's not easy. It's hard to get noticed. Most business advice is for bigger companies, and you're all alone...until now. LifeStarr's SoloSuite Intro gives you free education, community, and tools to build a thriving one-person business.  So, if you are lacking direction, having a hard time generating leads, or are having trouble keeping up with everything you have to do, or even just lonely running a company of one, be sure to check out LifeStarr Intro!Access LifeStarr Intro

Feel like your goals ghosted you this year? You're not alone—and it's not self-sabotage. In this episode, we're talking to self-trust coach Dawn Ledet about why missed goals aren't failures, how to stop making your inner dialogue sound like a mean girl, and what to do when your ambition outpaces your execution. Whether you're a solopreneur navigating your next big move or just trying to stop rage-scrolling instead of working, this conversation is your permission slip to ditch the guilt and actually work with yourself—not against you. Let's rethink the whole “new year, new me” thing… and make some real progress instead.

Hosting events has been an absolute game-changer for lead generation and building genuine connections. Joe and Carly are huge fans of taking something as simple as a webinar, giving it a little makeover, and calling it an “event.” Trust us, it makes a world of difference! When you frame it as an event, it instantly feels more exciting and engaging—not just for your audience but for you too.Events create real value for participants and foster a sense of community that's hard to replicate. There's just something special about coming together, sharing ideas, and making connections that stick. That's why we are always encouraging solopreneurs to lean into hosting events. It's the perfect way to connect with your audience, build relationships, and show that human interaction is way more powerful than just another piece of content.So tune into this episode to find out more!Being a solopreneur is awesome but it's not easy. It's hard to get noticed. Most business advice is for bigger companies, and you're all alone...until now. LifeStarr's SoloSuite Intro gives you free education, community, and tools to build a thriving one-person business.  So, if you are lacking direction, having a hard time generating leads, or are having trouble keeping up with everything you have to do, or even just lonely running a company of one, be sure to check out SoloSuite Intro!Access SoloSuite Intro

What does it take to thrive as a solopreneur and truly love the life you're building? Liz Steblay knows the answer—and she's sharing her wisdom from over 20 years of self-employment, coaching, and business-building. In this episode, Liz reveals how she fell into solopreneurship before the term even existed, the hard lessons she learned along the way, and the six essential keys to succeeding as a solopreneur.From navigating financial independence to finding your niche, Liz's advice is practical, inspiring, and a must-hear for anyone considering taking the leap from corporate America. Plus, she shares actionable tips on building momentum, staying confident, and creating a business you actually enjoy. Whether you're a seasoned solopreneur or just dreaming of making the jump, this episode is packed with golden nuggets to fuel your journey.Want to dive deeper? Head to 6keys.info to learn more about Liz and her book Succeeding as a Solopreneur: Six Keys to Taking the Leap, Winning Clients, and Building Wealth.

Think you need a big budget and a bigger team to run successful virtual events? Think again.In this episode of The Aspiring Solopreneur, Carly Ries and Joe Rando pull back the curtain on how their small group consistently uses virtual events to generate leads, build trust, and grow their community—without the overwhelm. From low-tech tools (spoiler: Zoom wins again) to their secret sauce for nurturing attendees before, during, and after the event, they're dishing out practical tips any solopreneur can use.Whether you're planning your first interactive workshop or looking to boost turnout and conversions, this episode proves that big results don't require big resources—just smart strategy and a solid run-of-show.Being a solopreneur is awesome but it's not easy. It's hard to get noticed. Most business advice is for bigger companies, and you're all alone...until now. LifeStarr Intro gives you free education, community, and tools to build a thriving one-person business.  So, if you are lacking direction, having a hard time generating leads, or are having trouble keeping up with everything you have to do, or even just lonely running a company of one, be sure to check out LifeStarr Intro!Access LifeStarr Intro

What do you get when you combine a smart marketing mind, a super simple service, and a willingness to do what others won't? A thriving, outside-the-box solopreneur success story.In this episode of The Aspiring Solopreneur, we're joined by William Milliken, founder of SwoopScoop, who turned a household chore into a scalable subscription business. We dive into how he built a local service empire, the creative marketing tactics that made it take off, and why sometimes the best business ideas are hiding in plain sight.If you've been stuck thinking you have to do something virtual, this conversation will seriously shift your mindset.Being a solopreneur is awesome but it's not easy. It's hard to get noticed. Most business advice is for bigger companies, and you're all alone...until now. LifeStarr Intro gives you free education, community, and tools to build a thriving one-person business.  So, if you are lacking direction, having a hard time generating leads, or are having trouble keeping up with everything you have to do, or even just lonely running a company of one, be sure to check out LifeStarr Intro!Access LifeStarr Intro

Feeling like you're constantly chasing your next paycheck or running out of time to grow your business? You're not alone! In this short episode, Carly and Joe dive into the game-changing potential of recurring revenue for solopreneurs.From Joe's firsthand experience building subscription-based businesses to Carly's actionable tips for keeping your pipeline full, you'll learn how to create financial stability, reduce your selling time, and focus on doing what you love.This episode offers creative strategies and insights to make recurring revenue work for you. So, be sure to tune in!Being a solopreneur is awesome but it's not easy. It's hard to get noticed. Most business advice is for bigger companies, and you're all alone...until now. LifeStarr Intro gives you free education, community, and tools to build a thriving one-person business.  So, if you are lacking direction, having a hard time generating leads, or are having trouble keeping up with everything you have to do, or even just lonely running a company of one, be sure to check out LifeStarr Intro!Access LifeStarr Intro

Ever feel like taxes are the ultimate entrepreneurial riddle you're never quite sure you've solved?Every form you have to complete and every deduction you have to consider can leave you wondering if you're doing everything correctly. Taxes and bookkeeping are hard to understand, especially when you're busy running the rest of your business.That's why we invited on Melissa and Eric Broughton of Busy Bee Advisors. With over 20 years of combined bookkeeping and tax experience, this duo helps solopreneurs and small businesses gain more financial clarity and pay less in taxes.We were shocked throughout this episode and our jaws hit the floor a couple of times. We learned some valuable information we had never heard before that is so beneficial to one-person business owners.During the episode, we discussed things like:Melissa and Eric's New Business Start-up Checklist for Bookkeeping & TaxesThe $12,000 Tax LoopholeWhy the Tax System is Rigged & What You Can Do About It5 Essential Questions You Should Be Asking Your Tax PreparerPlus so much more! Be sure to tune in.Being a solopreneur is awesome but it's not easy. It's hard to get noticed. Most business advice is for bigger companies, and you're all alone...until now. LifeStarr Intro gives you free education, community, and tools to build a thriving one-person business.  So, if you are lacking direction, having a hard time generating leads, or are having trouble keeping up with everything you have to do, or even just lonely running a company of one, be sure to check out LifeStarr Intro!Access LifeStarr Intro

Tired of trading time for money? Think your only pricing options are hourly or retainer? Think again.In this episode of The Aspiring Solopreneur, Carly Ries and Joe Rando are breaking open the revenue model box. From subscription models to productized services, online courses to scalable solutions, they're sharing the creative—and often overlooked—ways solopreneurs can make bank without burning out.Carly reflects on her early pricing struggles, Joe takes us back to a pre-Internet SaaS story that flopped (then flourished), and together they dish out practical advice for building income that doesn't rely on nonstop hustle.If you're ready to reimagine how you make money, this one's a must-listen.Being a solopreneur is awesome but it's not easy. It's hard to get noticed. Most business advice is for bigger companies, and you're all alone...until now. LifeStarr Intro gives you free education, community, and tools to build a thriving one-person business.  So, if you are lacking direction, having a hard time generating leads, or are having trouble keeping up with everything you have to do, or even just lonely running a company of one, be sure to check out LifeStarr Intro!Access LifeStarr Intro

What if selling didn't feel salesy at all?In this episode of The Aspiring Solopreneur, Carly and Joe sit down with the brilliant Nikki Rausch, creator of the Selling Staircase and queen of relationship selling. Nikki breaks down how to ditch the pushy tactics and build trust through smart questions, real conversations, and—get this—actually asking permission to sell. (Novel concept, right?)She spills the tea on the biggest sales mistakes people make (yes, those cringey LinkedIn messages) and how to flip the script with connection-first strategies that feel genuinely good—even if you're totally allergic to sales.Oh, and she's got thoughts on why every solopreneur needs a high-ticket offer (and how to anchor it the right way).Whether you're new to sales or just tired of the icky stuff, this one's going to be your secret weapon. Tune in now and grab Nikki's free training just for Aspiring Solopreneur listeners at yoursalesmaven.com/aspiring.Being a solopreneur is awesome but it's not easy. It's hard to get noticed. Most business advice is for bigger companies, and you're all alone...until now. LifeStarr Intro gives you free education, community, and tools to build a thriving one-person business.  So, if you are lacking direction, having a hard time generating leads, or are having trouble keeping up with everything you have to do, or even just lonely running a company of one, be sure to check out LifeStarr Intro!Access LifeStarr Intro

Are you keeping your business idea under wraps, afraid someone will steal it? Think again! In this short episode, we break down why secrecy could be sabotaging your success—and what to do instead. Learn how to properly vet your product or service, test your messaging, and refine your pricing before launching, so you don't waste time on an idea that won't fly.Ready to stop hiding and start growing? Hit play now!Being a solopreneur is awesome but it's not easy. It's hard to get noticed. Most business advice is for bigger companies, and you're all alone...until now. LifeStarr Intro gives you free education, community, and tools to build a thriving one-person business.  So, if you are lacking direction, having a hard time generating leads, or are having trouble keeping up with everything you have to do, or even just lonely running a company of one, be sure to check out LifeStarr Intro!Access LifeStarr Intro

Feeling overwhelmed? Struggling with writer's block? You're not alone. In this short episode of The Aspiring Solopreneur, Carly Ries and Joe Rando get real about those days when motivation is nowhere to be found. They dive into the power of stepping away, reconnecting with your “why,” and knowing when to push through versus when to pivot. Plus, they share insights on burnout, mindset shifts, and the importance of having a solopreneur community to lean on. If you've ever wondered, “Should I keep going or call it quits?”—this episode is for you. Tune in now! Being a solopreneur is awesome but it's not easy. It's hard to get noticed. Most business advice is for bigger companies, and you're all alone...until now. LifeStarr Intro gives you free education, community, and tools to build a thriving one-person business.  So, if you are lacking direction, having a hard time generating leads, or are having trouble keeping up with everything you have to do, or even just lonely running a company of one, be sure to check out LifeStarr Intro!Access LifeStarr Intro

What if the secret to success isn't just about what you do—but how you think? In this episode, we sit down with Margot Machol Bisnow, author of Raising an Entrepreneur, to unpack the mindset that fuels solopreneurs and self-starters alike.We're diving into the grit, resilience, risk-taking, curiosity, and compassion that define entrepreneurial success—whether you're raising a future business owner or stepping into solopreneurship yourself. Margot shares wisdom from 99 entrepreneurs and their families, revealing the common threads that shaped their paths.Do you need to be fearless?What role does failure really play in success? Can you raise an entrepreneur, or is it just in the DNA?And, of course, we tackle one of the biggest myths in entrepreneurship—the idea that if you love what you do, you'll never work a day in your life. (Spoiler: That's not exactly how it works!)This is a must-listen for anyone carving their own path in business—don't miss it! Listen now on The Aspiring Solopreneur and be sure to subscribe for more game-changing insights!Being a solopreneur is awesome but it's not easy. It's hard to get noticed. Most business advice is for bigger companies, and you're all alone...until now. LifeStarr Intro gives you free education, community, and tools to build a thriving one-person business.  So, if you are lacking direction, having a hard time generating leads, or are having trouble keeping up with everything you have to do, or even just lonely running a company of one, be sure to check out LifeStarr Intro!Access LifeStarr Intro

Feeling overwhelmed? You're not alone! It's easy to get buried in the chaos. But what if you could actually plan your week in a way that keeps you productive and sane? In this short episode, Carly Ries and Joe Rando break down strategies for prioritizing tasks, staying flexible, and avoiding the dreaded to-do list burnout. Plus, the simple mindset shift that will have you ending each day feeling like a rockstar! Hit play and let's get your week under control!Being a solopreneur is awesome but it's not easy. It's hard to get noticed. Most business advice is for bigger companies, and you're all alone...until now. LifeStarr Intro gives you free education, community, and tools to build a thriving one-person business.  So, if you are lacking direction, having a hard time generating leads, or are having trouble keeping up with everything you have to do, or even just lonely running a company of one, be sure to check out LifeStarr Intro!Access LifeStarr Intro

Ever feel like you're drowning in work but barely keeping your business afloat? Mike Moll did too—until he cracked the code on simplifying, scaling, and actually enjoying solopreneurship. From burning out in his agency to traveling 38 cities in 10 countries while running a wildly profitable business, Mike spills the secrets to working less, charging more, and ditching the overwhelm. Plus, the eye-opening pricing mistake that could be costing you thousands. Don't miss this game-changing episode!Being a solopreneur is awesome but it's not easy. It's hard to get noticed. Most business advice is for bigger companies, and you're all alone...until now. LifeStarr Intro gives you free education, community, and tools to build a thriving one-person business.  So, if you are lacking direction, having a hard time generating leads, or are having trouble keeping up with everything you have to do, or even just lonely running a company of one, be sure to check out LifeStarr Intro!Access LifeStarr Intro

What if your dream of working from home and spending more time with your family wasn't just possible—but wildly successful? Meet Todd and Leah Rae Getts, a couple who went from having zero business or marketing experience to making six figures a month online. How did they do it? Desperation, determination, and a whole lot of smart strategy.In this episode, we dive into their incredible journey from network marketing failures to mastering affiliate marketing, launching their own course, and achieving true freedom. If you've ever felt overwhelmed by the idea of starting an online business, their advice on branding, lead generation, and automation will change the game for you. Plus, they break down the key to standing out in a crowded market and scaling without losing your sanity. Ready to build a business and life you actually love? Hit play now! Being a solopreneur is awesome but it's not easy. It's hard to get noticed. Most business advice is for bigger companies, and you're all alone...until now. LifeStarr Intro gives you free education, community, and tools to build a thriving one-person business.  So, if you are lacking direction, having a hard time generating leads, or are having trouble keeping up with everything you have to do, or even just lonely running a company of one, be sure to check out LifeStarr Intro!Access LifeStarr Intro

Ever wondered how LifeStarr operates behind the curtain? In this episode, Carly and Joe peel back the layers, answering your burning questions about how they make money, work with contractors instead of employees, and navigate the challenges of running a business while keeping flexibility at the core. Plus, they tease some BIG things coming soon—including an exciting way for solopreneurs to find the right people to work with. Oh, and did we mention a book deal?

What if your online presence was so warm and inviting that total strangers had to meet you?That's exactly what happened with our guest, Greg Wasserman! Before we even knew him, we knew we needed him on the show. Greg is a master at building relationships—both online and in-person—without being salesy, spammy, or sleazy.How do you create authentic connections that actually lead to opportunities? Why does networking not have to feel like an awkward name-tagged free-for-all? And is there a secret formula for standing out in a sea of LinkedIn messages? (Spoiler: Yes, and Greg shares it with us!)Being a solopreneur is awesome but it's not easy. It's hard to get noticed. Most business advice is for bigger companies, and you're all alone...until now. LifeStarr Intro gives you free education, community, and tools to build a thriving one-person business.  So, if you are lacking direction, having a hard time generating leads, or are having trouble keeping up with everything you have to do, or even just lonely running a company of one, be sure to check out LifeStarr Intro!Access LifeStarr Intro

Feeling overwhelmed by emails, tasks, and an endless to-do list? You're not alone! In this sound bite episode, we dive into Getting Things Done (GTD)—a life-changing productivity system that can help you clear mental clutter and take control of your work.Joe Rando shares how he discovered GTD out of pure necessity and how its simple yet powerful framework transformed the way he works. If you're struggling to stay organized and productive, this episode is a must-listen!Being a solopreneur is awesome but it's not easy. It's hard to get noticed. Most business advice is for bigger companies, and you're all alone...until now. LifeStarr Intro gives you free education, community, and tools to build a thriving one-person business.  So, if you are lacking direction, having a hard time generating leads, or are having trouble keeping up with everything you have to do, or even just lonely running a company of one, be sure to check out LifeStarr Intro!Access LifeStarr Intro

Solopreneurship isn't just about strategy—it's about you.In this episode of The Aspiring Solopreneur, we sit down with Maddie Kelley, host of the Mimir podcast, to explore the holistic approach to solopreneurship—how your business success is deeply tied to your personal growth. We dive into:Why solopreneurs are their business—and how that shapes successPractical ways to integrate meditation, journaling, and self-awareness into your solopreneurial journeyThe power of saying “no” to protect your time, energy, and visionHow to align your business model with your life goals (so you don't build a business you hate!)If you're grinding away but wondering why it still feels overwhelming, this episode is for you. Tune in now and learn how to work smarter—and happier!Access Show NotesBeing a solopreneur is awesome but it's not easy. It's hard to get noticed. Most business advice is for bigger companies, and you're all alone...until now. LifeStarr Intro gives you free education, community, and tools to build a thriving one-person business.  So, if you are lacking direction, having a hard time generating leads, or are having trouble keeping up with everything you have to do, or even just lonely running a company of one, be sure to check out LifeStarr Intro!Access LifeStarr Intro

What if we told you that turning down a million-dollar deal could actually be the best business decision you ever make? Sounds crazy, right? But in this sound bite episode, Joe and Carly dive into why saying no—to the wrong projects, the wrong clients, and even the wrong skill sets—can be the key to building a thriving, fulfilling business. If you've ever struggled with people-pleasing, burnout, or taking on work that doesn't align with your goals, this episode is a game-changer. Tune in now and learn how to embrace the power of no!Being a solopreneur is awesome but it's not easy. It's hard to get noticed. Most business advice is for bigger companies, and you're all alone...until now. LifeStarr Intro gives you free education, community, and tools to build a thriving one-person business.  So, if you are lacking direction, having a hard time generating leads, or are having trouble keeping up with everything you have to do, or even just lonely running a company of one, be sure to check out LifeStarr Intro!Access LifeStarr Intro

What if your solopreneur journey wasn't confined to a laptop and a coffee shop? What if it was filled with adventure, storytelling, and making a real impact on the planet? This week, we sit down with Alice Ford, an award-winning adventure filmmaker, stuntwoman, and environmental advocate, to talk about how she built a brand that's anything but cookie-cutter. From flipping off buildings as a stunt double to producing her own PBS travel show, Alice has carved out a career that blends passion, purpose, and business savvy.In this episode, Alice reveals:The key to creating a brand that truly stands outHow authenticity drives success—and why faking it won't cut itThe biggest mistakes people make on YouTube (and how to avoid them!)Insider tips for landing brand deals that align with your missionHow to stay productive while living life on the goWhether you dream of turning your passion into a full-time gig or just want to hear from someone who's actually living the dream, this episode is packed with insights you don't want to miss!Being a solopreneur is awesome but it's not easy. It's hard to get noticed. Most business advice is for bigger companies, and you're all alone...until now. LifeStarr Intro gives you free education, community, and tools to build a thriving one-person business.  So, if you are lacking direction, having a hard time generating leads, or are having trouble keeping up with everything you have to do, or even just lonely running a company of one, be sure to check out LifeStarr Intro!Access LifeStarr Intro

Think your brand is just a logo and a color scheme? Think again! As a solopreneur, YOU are your brand. In this sound bite episode, we dive into what truly makes a personal brand stand out. From embracing your unique strengths to building trust with your audience, we break down why your brand is about more than just marketing—it's about who you are and how you show up.Plus, we'll tackle the common mistakes solopreneurs make when crafting their brand (spoiler: calling yourself an "expert" isn't always the best move).Tune in for insights, laughs, and practical advice on how to make your personal brand unforgettable. Being a solopreneur is awesome but it's not easy. It's hard to get noticed. Most business advice is for bigger companies, and you're all alone...until now. LifeStarr Intro gives you free education, community, and tools to build a thriving one-person business.  So, if you are lacking direction, having a hard time generating leads, or are having trouble keeping up with everything you have to do, or even just lonely running a company of one, be sure to check out LifeStarr Intro!Access LifeStarr Intro

What does it take to thrive as a solopreneur and truly love the life you're building? Liz Steblay knows the answer—and she's sharing her wisdom from over 20 years of self-employment, coaching, and business-building. In this episode, Liz reveals how she fell into solopreneurship before the term even existed, the hard lessons she learned along the way, and the six essential keys to succeeding as a solopreneur.From navigating financial independence to finding your niche, Liz's advice is practical, inspiring, and a must-hear for anyone considering taking the leap from corporate America. Plus, she shares actionable tips on building momentum, staying confident, and creating a business you actually enjoy. Whether you're a seasoned solopreneur or just dreaming of making the jump, this episode is packed with golden nuggets to fuel your journey.Want to dive deeper? Head to 6keys.info to learn more about Liz and her book Succeeding as a Solopreneur: Six Keys to Taking the Leap, Winning Clients, and Building Wealth.

In this quick but powerful sound bite episode, Carly Ries and Joe Rando tackle one of the most important distinctions for anyone considering solo entrepreneurship: freelancer vs. solopreneur. What sets them apart? Why does it matter? And most importantly, how can you transform your mindset—and your approach—to stand out in a crowded market?Whether you're stuck chasing gigs on platforms like Upwork or dreaming of building a thriving personal brand, this conversation is packed with actionable insights to help you shift from trading time for money to building a business that's truly yours. Plus, don't miss Carly's shameless plug for their Solopreneur Success Cycle—it might just be the roadmap you need to take the leap.Being a solopreneur is awesome but it's not easy. It's hard to get noticed. Most business advice is for bigger companies, and you're all alone...until now. LifeStarr's SoloSuite Intro gives you free education, community, and tools to build a thriving one-person business.  So, if you are lacking direction, having a hard time generating leads, or are having trouble keeping up with everything you have to do, or even just lonely running a company of one, be sure to check out LifeStarr Intro!Access LifeStarr Intro

We're diving straight into the heart of what matters most—your time. In this episode, Carly, Will, and Joe are rolling up their sleeves to tackle the number one solopreneur struggle: wasting precious hours on tasks that don't serve your growth. From automating your email (yes, you can escape that inbox vortex!) to figuring out what truly lights you up, we're laying out a game plan to make 2025 your most efficient year yet.Stick around as Will drops game-changing advice, like his "15-1-1-5 Rule." This one's packed with practical tips, a few laughs, and insights to help you streamline your business and reclaim your time. Don't miss it!Being a solopreneur is awesome but it's not easy. It's hard to get noticed. Most business advice is for bigger companies, and you're all alone...until now. LifeStarr's SoloSuite Intro gives you free education, community, and tools to build a thriving one-person business.  So, if you are lacking direction, having a hard time generating leads, or are having trouble keeping up with everything you have to do, or even just lonely running a company of one, be sure to check out LifeStarr Intro!Access LifeStarr Intro

Are you ready to break free from the 9-to-5 grind and turn your passion into your livelihood? In this sound bite episode of The Aspiring Solopreneur, hosts Carly Ries and Joe Rando dive into the exciting—and sometimes daunting—journey of solopreneurship. They share their own cautionary tales, practical tips, and cheerleading moments to inspire you to make the leap with confidence.From planning your transition while still employed to nailing down a lead generation strategy and understanding the hidden challenges of going solo, Carly and Joe offer a roadmap to success. Whether you're considering a side hustle or ready to dive in full-time, this episode is packed with actionable advice to help you build a thriving solopreneur business—without the feast-or-famine cycle.Tune in to learn why preparation is your best friend and how to create a sustainable, fulfilling business on your terms. Don't miss this empowering conversation designed to help you take control of your career!Being a solopreneur is awesome but it's not easy. It's hard to get noticed. Most business advice is for bigger companies, and you're all alone...until now. LifeStarr's SoloSuite Intro gives you free education, community, and tools to build a thriving one-person business.  So, if you are lacking direction, having a hard time generating leads, or are having trouble keeping up with everything you have to do, or even just lonely running a company of one, be sure to check out LifeStarr Intro!Access LifeStarr Intro

In this episode of The Aspiring Solopreneur, Carly Ries and Joe Rando are joined by Danielle Hendon, a CPA and owner of 4 Corners CFO, with a refreshingly approachable vibe. Danielle breaks down intimidating money matters into digestible nuggets of wisdom, starting with what it means for a business to be “bankable.” Spoiler: It's about setting yourself up for financial support before you need it!Danielle spills the beans on why debt isn't the villain it's made out to be—it's all about intention. With anecdotes, practical tips, and a framework for mastering your business finances, she guides solopreneurs on navigating cash flow, profit margins, and the dreaded accrual vs. cash accounting debate. Oh, and PSA: Stop asking your CPA for permission to run your business! Danielle believes in empowering solopreneurs to make informed decisions, not just follow advice blindly.From why it's okay to raise your rates (hello, inflation!) to uncovering your most profitable services, Danielle's Reveal Your Path to Profit framework is the ultimate guide for financial clarity and success. And her favorite quote? “Everything is figureoutable.” Isn't that the mantra every solopreneur needs?Tune in, take notes, and maybe rethink those financial fears—you've got this! Being a solopreneur is awesome but it's not easy. It's hard to get noticed. Most business advice is for bigger companies, and you're all alone...until now. LifeStarr's SoloSuite Intro gives you free education, community, and tools to build a thriving one-person business.  So, if you are lacking direction, having a hard time generating leads, or are having trouble keeping up with everything you have to do, or even just lonely running a company of one, be sure to check out LifeStarr Intro!Access LifeStarr Intro

Feeling like you're constantly chasing your next paycheck or running out of time to grow your business? You're not alone! In this short episode, Carly and Joe dive into the game-changing potential of recurring revenue for solopreneurs. From Joe's firsthand experience building subscription-based businesses to Carly's actionable tips for keeping your pipeline full, you'll learn how to create financial stability, reduce your selling time, and focus on doing what you love. This episode offers creative strategies and insights to make recurring revenue work for you. So, be sure to tune in!Being a solopreneur is awesome but it's not easy. It's hard to get noticed. Most business advice is for bigger companies, and you're all alone...until now. LifeStarr's SoloSuite Intro gives you free education, community, and tools to build a thriving one-person business.  So, if you are lacking direction, having a hard time generating leads, or are having trouble keeping up with everything you have to do, or even just lonely running a company of one, be sure to check out LifeStarr Intro!Access LifeStarr Intro

In this episode of The Aspiring Solopreneur, we're joined by Jessica Lackey, a powerhouse dedicated to helping solopreneurs build authority, streamline systems, and create businesses that actually fit their lives. Jessica shares how she turned free masterclasses and a thoughtfully crafted newsletter into powerful tools for growth—and how you can too.Dive into Jessica's strategies for repurposing content into multiple business assets, making workshops authority-building goldmines, and designing systems that scale your way. She also reveals why the best way to overcome stagnation is simply to "talk to humans," fostering real connections that lead to real results. If you're ready to learn how to simplify your business while maximizing your impact, this episode is a must-listen.Being a solopreneur is awesome but it's not easy. It's hard to get noticed. Most business advice is for bigger companies, and you're all alone...until now. LifeStarr's SoloSuite Intro gives you free education, community, and tools to build a thriving one-person business.  So, if you are lacking direction, having a hard time generating leads, or are having trouble keeping up with everything you have to do, or even just lonely running a company of one, be sure to check out LifeStarr Intro!Access LifeStarr Intro

In today's quick sound bite episode, we're tackling a topic that's on every solopreneur's mind—work-life balance. It's easy to feel like the hustle is never-ending, but achieving balance isn't a far-off dream. In fact, it's completely within reach, as long as you make it a priority in your business plan. In this episode, we explore practical ways that we use to weave flexibility and balance into our daily routine, so you can thrive both personally and professionally.Being a solopreneur is awesome but it's not easy. It's hard to get noticed. Most business advice is for bigger companies, and you're all alone...until now. LifeStarr's SoloSuite Intro gives you free education, community, and tools to build a thriving one-person business.  So, if you are lacking direction, having a hard time generating leads, or are having trouble keeping up with everything you have to do, or even just lonely running a company of one, be sure to check out LifeStarr Intro!Access LifeStarr Intro

Let's kick off the new year with a reminder that balance is key!In this episode, we sat down with Renee La Tour, the Business Strategist behind the Ticket To Freedom program, that helps solopreneurs remove themselves from the day-to-day of their business by leveraging AI, automation & delegation.She's a full-time traveler and part-time entrepreneur, coining the term Fancy Nomad™ to describe her unique, freedom-first lifestyle. She shares her wisdom and insights on how to thrive as a solopreneur while maintaining a balanced life.Our conversation dives into the challenges faced by solopreneurs who often find themselves working non-stop and explores the detrimental effects this can have on their businesses. We also discuss how to distinguish between normal stress and the early signs of burnout on the solopreneur journey.Renee offers valuable tips and techniques that she personally uses to prevent burnout and reclaim precious time during the week. She sheds light on common blind spots where people unknowingly waste time, and how to identify and rectify them.If you've ever experienced burnout and lost your initial passion for your business, Renee shares practical steps to reignite that spark.If you're a solopreneur seeking to achieve a better work-life balance and unlock the full potential of your business, don't miss out on Renee's expertise and her innovative approach to achieving freedom as a solopreneur.Show notes: https://www.lifestarr.com/podcast/how-solopreneurs-can-bounce-back-from-or-avoid-burnoutBeing a solopreneur is awesome but it's not easy. It's hard to get noticed. Most business advice is for bigger companies, and you're all alone...until now. LifeStarr's SoloSuite Intro gives you free education, community, and tools to build a thriving one-person business.  So, if you are lacking direction, having a hard time generating leads, or are having trouble keeping up with everything you have to do, or even just lonely running a company of one, be sure to check out LifeStarr Intro!Access LifeStarr Intro

As solopreneurs, we often wear all the hats and that can make it tricky to balance keeping clients happy while protecting your time and energy. But here's the secret: setting clear expectations and boundaries doesn't just help you; it makes your clients happier in the long run too.In this episode, we'll cover practical strategies for creating win-win scenarios with your clients. If you've ever felt drained, overwhelmed, or even resentful in client relationships, stick around—this one's for you!Being a solopreneur is awesome but it's not easy. It's hard to get noticed. Most business advice is for bigger companies, and you're all alone...until now. LifeStarr's SoloSuite Intro gives you free education, community, and tools to build a thriving one-person business.  So, if you are lacking direction, having a hard time generating leads, or are having trouble keeping up with everything you have to do, or even just lonely running a company of one, be sure to check out LifeStarr Intro!Access LifeStarr Intro

With the new year approaching, it's important to remember that setting boundaries for yourself and your business is not only OK but it's also encouraged! Which, is why we re-released this episode. Enjoy!On this episode of The One-Person Business Podcast, we discuss aligning values, setting boundaries, and achieving true balance in both personal and professional realms. Our guest, Lisa Couturier, brings over 25 years of invaluable experience, guiding high-performing individuals towards a more fulfilling and harmonious life.We discuss:Signs that indicate an imbalance caused by a lack of boundariesHow someone can develop better self-awareness to establish appropriate boundariesStrategies for effectively communicating and negotiating boundaries with othersHow someone can strike a balance between maintaining boundaries and being flexibleHow boundaries relate to setting and achieving personal goalsPotential negative consequences of setting overly rigid boundariesCultural or societal influences that affect how individuals perceive and set boundariesHow technology and social media impact the establishment of boundaries in modern lifeHow a person can identify when they need to reassess or readjust their existing boundariesPlus so much more! Be sure to tune in.Being a solopreneur is awesome but it's not easy. It's hard to get noticed. Most business advice is for bigger companies, and you're all alone...until now. LifeStarr's SoloSuite Intro gives you free education, community, and tools to build a thriving one-person business.  So, if you are lacking direction, having a hard time generating leads, or are having trouble keeping up with everything you have to do, or even just lonely running a company of one, be sure to check out LifeStarr Intro!Access LifeStarr Intro

Let's be honest—marketing can feel overwhelming. Between ads, fancy software, and endless advice telling you to “invest big to get big,” it's easy to think effective marketing is out of reach if you're not rolling in cash.But here's the truth: You don't need a massive budget to make a massive impact. In today's short episode, we're breaking down the myth that marketing has to be expensive. We'll show you how to tackle the struggles that so many solopreneurs face—like figuring out where to start, finding tools that don't break the bank, and making your message stand out without spending a fortune.Because marketing isn't about how much you spend—it's about how smartly you spend your time and energy. So if you've been holding back because you think you can't afford to market your business, think again. Let's change that today.Being a solopreneur is awesome but it's not easy. It's hard to get noticed. Most business advice is for bigger companies, and you're all alone...until now. LifeStarr's SoloSuite Intro gives you free education, community, and tools to build a thriving one-person business.  So, if you are lacking direction, having a hard time generating leads, or are having trouble keeping up with everything you have to do, or even just lonely running a company of one, be sure to check out LifeStarr Intro!Access LifeStarr Intro

Today, we're diving into a topic that could completely reshape how you think about scaling your business: franchising. Whether you're looking to grow beyond your one-person operation or dreaming of building a business that operates like clockwork without you in the driver's seat 24/7, franchising might just be the game-changer you need. And who better to guide us through the ins and outs of this strategy than Mike Andes? Mike is a franchising expert and the founder of Augusta Lawn Care, a company that's taken the franchise model and turned it into a platform for empowering entrepreneurs. He's here to share his secrets on how solopreneurs can harness the power of franchising to scale their businesses without losing that personal touch. So grab a notepad—because this episode is packed with insights that could spark your next big move!Being a solopreneur is awesome but it's not easy. It's hard to get noticed. Most business advice is for bigger companies, and you're all alone...until now. LifeStarr's SoloSuite Intro gives you free education, community, and tools to build a thriving one-person business.  So, if you are lacking direction, having a hard time generating leads, or are having trouble keeping up with everything you have to do, or even just lonely running a company of one, be sure to check out LifeStarr Intro!Access LifeStarr Intro

In today's sound bite episode, we're tackling a topic that hits home for every solopreneur: taking time off. As a solopreneur, your time is your currency—stepping away from work can feel like a trade-off between relaxation and revenue, or between recharging and losing momentum.But here's the thing: burnout isn't good for business, and neither is running on empty. So, how do you balance the need to step back without feeling like your business is stepping backward? Stick around, because in this episode, we'll share actionable strategies to plan your time off and manage client expectations!Being a solopreneur is awesome but it's not easy. It's hard to get noticed. Most business advice is for bigger companies, and you're all alone...until now. LifeStarr's SoloSuite Intro gives you free education, community, and tools to build a thriving one-person business.  So, if you are lacking direction, having a hard time generating leads, or are having trouble keeping up with everything you have to do, or even just lonely running a company of one, be sure to check out SoloSuite Intro!Access SoloSuite Intro

Today's episode is one you cannot miss if you've ever wondered, “How do I get noticed in a crowded market?”Well, one of the ways to do that is through PR, or public relations, and getting media attention, but if you're like us, that is an intimidating world and for many it seems like it's reserved for larger companies, but that simply isn't true.No media experience? No problem. We have Simone Sauter on the show today who helps solopreneurs, coaches, and consultants, be impactful through PR without the big price tag.We discuss things like:First steps to getting noticed and securing your first featureThe biggest misconceptions solopreneurs have about getting featured in media or on podcasts, and how they can overcome themHow solopreneurs can identify and craft their own personal stories for impactCommon mistakes solopreneurs make when trying to build visibility through mediaPlus so much more, so be sure to tune in!

Are you a solopreneur looking for a way to stand out, connect deeply with your audience, and build authority in your niche? Podcasting might be the perfect strategy for you! In this short episode, we're diving into why creating a podcast can be a game-changer for your business. From amplifying your personal brand to building trust and even generating leads, we'll explore how solopreneurs can leverage this powerful medium to grow their impact—and their bottom line.Being a solopreneur is awesome but it's not easy. It's hard to get noticed. Most business advice is for bigger companies, and you're all alone...until now. LifeStarr's SoloSuite Intro gives you free education, community, and tools to build a thriving one-person business.  So, if you are lacking direction, having a hard time generating leads, or are having trouble keeping up with everything you have to do, or even just lonely running a company of one, be sure to check out SoloSuite Intro!Access SoloSuite Intro

On this episode of The One-Person Business Podcast, we go on a journey into the world of business podcasting, guided by George B. Thomas's expertise and passion. Listeners gain practical tips, inspiration, and a comprehensive understanding of how to create a successful and impactful podcast in the dynamic business landscape.We discuss:The role having a brand plays in business podcasting - Spoiler alert, it's mandatory!A pyramid for business podcasting that can help set solopreneurs up for success - Gain insights into the progression from creating buzz to establishing a loyal following.How to get out of your own way and just get started with podcasting (we know, it's intimidating!)The biggest mistake business owners make when they create podcasts and what it should look like when it's done rightPlus so much more!Being a solopreneur is awesome but it's not easy. It's hard to get noticed. Most business advice is for bigger companies, and you're all alone...until now. LifeStarr's SoloSuite Intro gives you free education, community, and tools to build a thriving one-person business.  So, if you are lacking direction, having a hard time generating leads, or are having trouble keeping up with everything you have to do, or even just lonely running a company of one, be sure to check out SoloSuite Intro!Access SoloSuite Intro

Hosting events has been an absolute game-changer for lead generation and building genuine connections. Joe and Carly are huge fans of taking something as simple as a webinar, giving it a little makeover, and calling it an “event.” Trust us, it makes a world of difference! When you frame it as an event, it instantly feels more exciting and engaging—not just for your audience but for you too.Events create real value for participants and foster a sense of community that's hard to replicate. There's just something special about coming together, sharing ideas, and making connections that stick. That's why we are always encouraging solopreneurs to lean into hosting events. It's the perfect way to connect with your audience, build relationships, and show that human interaction is way more powerful than just another piece of content.So tune into this episode to find out more!Being a solopreneur is awesome but it's not easy. It's hard to get noticed. Most business advice is for bigger companies, and you're all alone...until now. LifeStarr's SoloSuite Intro gives you free education, community, and tools to build a thriving one-person business.  So, if you are lacking direction, having a hard time generating leads, or are having trouble keeping up with everything you have to do, or even just lonely running a company of one, be sure to check out SoloSuite Intro!Access SoloSuite Intro

With Thanksgiving coming up, we are re-releasing a previous episode to focus on time with family. We hope you all have a wonderful holiday!OK, if we're being honest, the topic for today's episode is just as much for us as it is for you. We have been behind the scenes creating some awesome products for solopreneurs, and as the marketing gal (Carly) for LifeStarr, it's been up to me to develop a launch plan.It's been a little stressful because we want to get it just right. Now, we are offering more than courses, but those are definitely included, so when we looked at our inbox to see that there was a gal interested in being on our show who helps course creators make a lucrative living without launching, we just knew we had to respond immediately and get her on here.Caitlin Bacher is the CEO of Scale with Success®, a company dedicated to teaching coaches and course creators how to turn their online courses into a 7-figure business without launching. Her company has rapidly grown to over $11m in revenue over the last few years with no signs of slowing down.We discuss things like:The surefire way to sell more courses without launchingHow to double your course sales In 30 daysThe biggest mistake that course creators face as they make the transition from launching to selling their course on auto-pilot.The biggest difference between a course that flops and one that makes millionsPlus so much more. So be sure to tune in!Being a solopreneur is awesome but it's not easy. It's hard to get noticed. Most business advice is for bigger companies, and you're all alone...until now. LifeStarr's SoloSuite Intro gives you free education, community, and tools to build a thriving one-person business.  So, if you are lacking direction, having a hard time generating leads, or are having trouble keeping up with everything you have to do, or even just lonely running a company of one, be sure to check out SoloSuite Intro!Access SoloSuite Intro