Podcast appearances and mentions of denise wakeman

Welcome to Episode 157 of Praestabilis: Excellence in Marketing Welcome to Episode #157 of “Praestabilis: Excellence in Marketing” In this episode,the topic is “From 2025 into 2026: What will you change in your life and business, and what will remain the same?” It’s important to take a close look at what you’ve been doing this year, and if your results were what you expected. I believe that we can improve exponentially year over year, and that it’s up to us to decide what to change and what results we will expect. I am sharing a live session of my “Really Simple Authority Blogging” ongoing training course with you and know you will benefit from the marketing strategies I am sharing and teaching here. Be sure to connect with me at https://ConnieRagenGreen.com or on X at https://x.com/ConnieGreen so I may serve you in the areas where my help could make a huge difference in your results. I’m going to share with you how much fun I’m having with creating simple courses using AI (Artificial Intelligence) in about 30 minutes. I know you can do the same thing. Keep it simple, and add the short course you create to a page on your existing website/blog. In this episode I’m discussing how to use keywords and search engine optimization (SEO) to grow your business. Your prospects and future clients, customers, and colleagues are waiting to connect with you, but if they can’t find you online it will never happen. Make it simple for your target audience to find you by using the keywords and phrases they are most likely to be searching for on Google, Bing, and the other search engines. The Power and Gift of Change”- We are all changing throughout each day, and I think we must embrace this change in order to grow and move forward. Changing can take many forms, and if you look back through your life you will come to understand that you are not the same person you were even a year ago. Here is a quote about this you may resonate with… “Growth lives outside the comfort zone. If it feels uncomfortable, you’re probably doing it right.” ~ Marie Forleo I believe that our businesses are based on the concept of serving others. When you start on online (or even a brick and mortar) business, your goal is to serve others with what you know and to benefit in multiple ways, including by earning an excellent income. I’m sharing several examples in this podcast about my own and experiences with clients over the years. ~ ~ ~ ~ ~ This morning I was reading the message written by outgoing Surgeon General Dr. Vivek Murthy. In it, he stated that his “parting prescription” for the American people is to cultivate a strong sense of community to help themselves and others. He added, “Relationships, service, and purpose are the time-tested triad of fulfillment that stands in contrast to wealth, fame, and power which define the modern-day triad of success.” Here are some other questions I want you to ask yourself: What is your commitment to yourself and to others close to you? Why are you focused on the things that are taking up your time? When will you begin to focus on goals that will allow you to create and leave a legacy? Whom do you trust to get you there? Perhaps my “Monthly Mentoring Program” is right for you. Motivation and Inspiration: What It Takes to Get Your Spark Back” During 2024 I went through a period where I wasn’t as motivated as I had been accustomed to being for many years. This gave me time to explore why I was feeling this way and to hopefully learn something that would help others. My inspiration to do all of the things I love in my business, including writing, creating, marketing, and mentoring was waning and I wasn’t sure why. Within a couple of months I was back on track and this is what I learned… Life isn’t easy, but then it isn’t supposed to be. Being challenged in so many ways on a regular basis makes us stronger and perhaps more appreciative and grateful for what we already have and what we know we can achieve if we believe in ourselves and have even one other person who knows we are special and tells us that as often as possible. Marie Forleo wrote a book titled “Everything Is Figureoutable” – https://ConnieLoves.me/FigureOutAble – Her precept is that if you’re having trouble solving a problem or reaching a dream, the problem isn’t you. It’s that you haven’t yet installed the one belief that changes everything. I’m at conniegreenhouse at yahoo dot com and want to hear from you on this topic, or on anything else. “Merging Your Life with Your Business” as a strategy. We aren’t creating a business we need a vacation from. Instead, we’re creating a “lifestyle by design” where we have the time and financial freedom to live in a way that few people are able to, and with choices around everything we do. If you’ve met me in person, heard me on my podcast, or read any of my books, you know that I am a very positive person. No matter what situation or circumstances arises, I truly believe there will always be a positive outcome on the horizon, and sooner rather than later. But I wasn’t always this way. This is a journey that continues… My first year online was 2006, and very quickly I connected with people I’m still part of a Mastermind with in Austin, Texas. I was invited to speak at an event there a couple of years later. It was hosted by Joe Vitale and Mendhi Audlin was also there. She shared a concept she had come up with that she calls “What If… UP!” The premise is that there is truly a silver lining in everything negative that occurs. I liken this to Newton’s Third Law of Motion: For every action, there is an equal and opposite reaction. My precept and general rule for life is that we can achieve anything we want and feel that we deserve. Others want to help us to achieve our goals, but many times we get in their way by telling ourselves stories that aren’t true. Mendhi’s precept aligns with mine, and a year or so after I first met her she published a book on this… “What If It All Goes Right?: Creating a New World of Peace, Prosperity & Possibility” by Mendhi Audlin reveals the secret to turning possibilities into a tangible reality. It works! https://ConnieLoves.me/WhatIfUp I’m discussing the importance of being willing to “Better Your Best” during this new year, as well as recommending that this be the year you finally embrace AI – Artificial Intelligence – for your business. I have been a student of and someone who uses AI almost daily since February of 2022, and I’m learning from experts Andy O”Bryan and Denise Wakeman in their ongoing AI Success Club. Asking “How Are You Defining Success?” Creating a business as an entrepreneur allows you to live a lifestyle by design, with both time freedom and financial freedom. Think about how you want to live each day and then take action to make it happen. Over the years I’ve changed many things, while others have remained the same. Instead of making changes just for the sake of change, think about what you could change up and what makes sense to remain at least mostly the same. Years ago, I used to put together my blog posts on a single topic, like copywriting or list building or creation digital products into a simple document that I referred to as a ‘Focus Guide’ and gave them away to my list and to my prospects. Each of these documents contained resources and an ‘About the Author’ page that helped me to build my credibility, visibility, and profitability. For the first time ever, I am recommending that you write a book about yourself, your niche topic, and how you serve others. I first did this in 2009 and now I have written and published twenty-eight full-length, non-fiction books on the topics of entrepreneurship, personal, development, and authorship. Life can be messy. Are their ways you can keep moving forward when your personal life is turning upside down? Yes! Finding joy in helping and serving others, as well as compartmentalizing what is currently going on in your life are just two of the ways to deal with change and situations outside of your control. I recommend that you choose two social media platforms to use for the sole purpose of helping your prospects find and connect with you online. My favorite is X – formerly known as Twitter, and I also use LinkedIn and YouTube as my favorite social media sites to grow my business. Please connect with me on these sites and let me know how I may best serve you as you build and grow your profitable business. Is your list of what you are willing to do longer than your list of what you don’t want to do? I recommend a mile-long “to-do” list and a daily schedule of no more than four things that you will work on each day in your business. Find a mentor who believes in you and get started with creating a lifestyle by design that you want and deserve. I’m recommending James Clear’s “Atomic Habits” – https://ConnieLoves.me/AtomicHabits – as a book to help you alleviate your fears. We all have hopes, dreams, goals, and fears regarding our life experiences. I have found that if we build up our confidence and have faith that everything will turn out in a way that will be beneficial to all, we can continue to move forward without negative effects. Having an online business requires confidence. These are some questions to ask yourself: Who will you serve? What are your prospects pain points? What’s your idea? How will it be created, and then delivered? How will you sell it online? Creating a simple product or online course is the beginning of living a lifestyle by design. Reach out to me any time at conniegreenhouse at yahoo dot com if you’d like to know more about getting started as an online entrepreneur. ~ ~ ~ ~ ~ My first online course back in 2006 was a simple one with three audio trainings and a workbook. Then, I began creating more sophisticated, but not more complicated courses. I’ve used the “Really Simple” branding for many courses at least 25 times, as well as using other terms and phrases based on the keywords I am optimizing for with each new course. Having your own online course on a topic you want to become known for will give you leverage to grow your business exponentially over time. It’s interesting to me that we as humans sometimes take things for granted that later on we know we should have appreciated in the moment. What I’m referring to here is having an online business you can run from home, or from anywhere in the world. There’s a window of opportunity that isn’t always open, and right now this window is wide open to everyone. A lot of it depends upon economic factors. I almost went back to graduate school two years ago to study economics, but decided against it because of the film and television writing I’m pursuing, but that’s a story for another time. Someone I work closely with had posted this quote from Richard Branson the other day: “Business opportunities are like buses, there’s always another one coming.” This does NOT apply to online business, but instead refers to starting a physical, brick and mortar business. I know several people in both of my cities who borrowed against their homes, cashed out retirement savings, and sold family heirlooms to start businesses in the community, only to go bankrupt a couple of years later. What I’m saying here is that this is the time to get your online business off the ground and up and running profitably. It’s so inexpensive in comparison, and the biggest expense I incur is what I pay mentors to guide me in the right direction. Yes, I still have a mentor and recommend you do as well. This isn’t coaching, but instead a personal relationship you’ll build over time that could lead to strategic alliance partnerships and lifelong friendships. I’m at conniegreenhouse at yahoo dot com if you want to know more about mentoring with me. The four widely accepted learning modalities (or modes) are known by the acronym VARK: Visual, Auditory, Reading/Writing, Kinesthetic. They are sometimes inaccurately referred to as “learning styles” which implies that each learner has a “style” of learning that should be maximized in all learning situations. Focusing on consistency, productivity, and creativity makes sense for all online entrepreneurs in 2024. I’m also sharing some effective and time-proven strategies with you here that will make a difference in your business, as well as in your personal life experience. Each day I focus on writing, creating, marketing, and teaching/learning/mentoring. My writing began as short and simple blog posts and blossomed into more than twenty-five full-length books. My writing is my oeuvre, my body of work that is my legacy to family, friends, colleagues, and those who follow me. During 2023 I wrote and published more than 400 thousand words. This breaks down to one full-length book, Self-Directed: Inspire, Motivate, and Empower Yourself to the Greatness That Lies Within; the current book on marketing that is more than halfway written; 8 short reports on topics of interest to the people I work with online; one hundred thirty-eight blog posts on three different blogs I maintain; and 382 email messages to my online community. These are  practical strategies for effective time management, emphasizing the importance of creating a balance between work and personal life. Achieving work-life harmony requires effective time management strategies that allow you to balance professional and personal responsibilities. Here are some strategies to help you manage your time more efficiently: 1. Set Clear Priorities: Identify your most important tasks and priorities for both work and personal life. Focus on what truly matters and allocate time accordingly. 2. Use a Time Management System: Choose a time management system that works for you, whether it’s a digital tool like Todoist or Trello, or a physical planner. Organize tasks, set deadlines, and track your progress. Schedules vs To-Do Lists 3. Prioritize Tasks with the Eisenhower Matrix: Categorize tasks into four quadrants: urgent and important, important but not urgent, urgent but not important, and neither urgent nor important. Prioritize tasks based on these categories. 4. Batch Similar Tasks: Group similar tasks together and tackle them during specific time blocks. This reduces the mental load of switching between different types of activities. 5. Time Blocking: Allocate specific blocks of time to different activities. This includes work tasks, personal commitments, and breaks. Stick to the schedule as much as possible. 6. Learn to Say No: Be selective about taking on new commitments. Saying no when necessary helps you avoid over-committing and allows you to focus on your existing priorities. 7. Delegate When Possible: Delegate tasks that others can handle. This applies to both professional and personal responsibilities. It’s okay to ask for help. 8. Practice the Two-Minute Rule: If a task takes less than two minutes, do it immediately. This prevents small tasks from piling up and becoming overwhelming. 9. Limit Multitasking: Focus on one task at a time. Multitasking can reduce efficiency and increase stress. Complete one task before moving on to the next. ~ ~ ~ ~ ~ You’re starting a conversation with your emails, and building a relationship with your prospects, customers, and clients over time. I’ve been online as an entrepreneur, marketer, and writer since 2006, and while much has changed, I believe that more has remained the same. Here, I’m discussing how we marketed in those early days, and why email marketing still remains top of mind. Most recently, I’ve co-hosted an Advanced Email Marketing Conference with Ellen Finkelstein. In April of 2023, I hosted my latest live marketing event in Los Angeles, and more recently I’ve hosted my Santa Barbara Retreat for those I mentor and teach. But like everyone else, I began by attending live events, and eventually virtual events in order to find my voice, connect with other like-minded people, and learn more about building and growing my online business. Guerilla marketing is a way to drive publicity and, as a result, brand awareness by promoting using unconventional methods designed to evoke surprise, wonder, or shock. Guerrilla marketing is the creating use of novel or unconventional methods in order to boost sales or attract interest in a brand or business. These methods are often low- or no-cost and involve the widespread use of more personal interactions or through viral social media messaging. This marketing method has increased in popularity with the rise of ubiquitous mobile and connected technologies that can amplify messaging and focus on target groups of consumers. Some consumers may be more attracted by guerrilla marketing campaigns as they may be more interesting and daring, while others may be turned off because of the perceived “disruptive” aspects of this style of marketing. Please subscribe and leave me a review. And connect with me at https://ConnieRagenGreen.com. Find out more about me HERE. Becoming an online entrepreneur was the best decision I ever made. I’ve been online since 2006 and now help others all over the world to do the same or something similar. We all have times where we are feeling a little down, lost, or confused. Life isn’t easy, and no one makes it out alive! These are my recommendations for how to get back on track and feeling more happy and optimistic about your future… Write! Whether you’re already a writer or are just beginning to think about sharing your thoughts, ideas, and experiences with others, writing makes sense. I write every single day and publish much of my writing as blog posts, short reports, and full-length books. Writing opens your mind to what you want in the future, by allowing you to explore the past through your memories. You can also retell and reframe your stories in a way that will serve you going forward. Start a new project! I usually create products and courses as new projects, but this can also manifest as something you build or create with your hands. I have family members on two continents that love to put together complex jigsaw puzzles. They look forward to these as a new project on a regular basis. Volunteer! Before I started my online business, I promised myself I would volunteer my time and donate money to charitable causes… as soon as I had the time and the money to do so. Once I had my own business, I realized that I had some time and a little money to do this all along. Spend time with new people! As a part of the volunteering I now do regularly, I’ve spent time with very young children, veterans, women starting over after being in a domestic violence situation, and more. This work continues to make a difference in my life. As you can see, there are many ways to get back to your “Why?” and I hope this has been helpful to you. What’s the best niche topic to cover in your blog? I know you don’t what to hear me say “It depends.” so I won’t. Lean in, and I’ll share the very best niche for you, and it’s one that is also the most profitable, will feel more like you’re just having fun, will never go out of style, and will be the one that has absolutely zero competition. Which niche topic and target audience could it possibly be? I won’t keep you in suspense any longer. I learned when I began online 17 years ago that the best niche for anyone is the one that makes your heart sing and is probably a topic you take for granted. I had been teaching school for twenty years and my students were mostly Spanish and Tagalog native speakers. I told them if they wrote just a few sentences every single day – weekends, holidays, and school breaks included – their writing would improve. Those who followed my advice excelled, while those who didn’t floundered. During all those years, I seldom wrote anything unless it was required for my work as a teacher or for my part-time work in real estate. Fast forward to 2006, and I realized not only that I needed to write in order to succeed online, but also that what I’d done with my students would apply here as well. My niche for the next eighteen months was around helping others to write, publish, market, and sell eBooks. I wrote one on real estate farming – choosing and area close to home to connect with people who may need your services – as an example and sold it on my website. Back then, you had to sell eBooks on your own websites, as Amazon had not yet entered the world of self-publishing. My niche and website became “eBook writing and marketing secrets” and this topic took me to six figures. I was learning right along with the people who were learning and buying from me. I then moved that site over to https://ConnieRagenGreen.com to make a name for myself and to branch out to other topics. The bottom line is that you must begin by sharing what you already know something about and love. Blogging is the direct path to the visibility, credibility, and profitability you wish to have in your business. In my business, every idea begins as a blog post. This is where I think and research and brainstorm what’s on my mind in the very beginning. The blog post is ground zero for what could, and many times does become a product, course or program. Blog posts, while based on your idea, can be created with original content, private label (PLR) rights content, guest content, or curated content. While I immediately share my published posts on social media as “micro content” you’ll want to wait at least 24 hours before syndicating your content on Medium. I also teach this syndication strategy in my popular and ongoing Syndication Optimization training program. Next up in your content creation and content marketing strategy is a short report, which you may sell online or give away as a lead magnet. I teach all of this in my Really Simple Short Reports training. This is what we refer to as “cornerstone” content that is extremely valuable. The final step is creating “authority content” by publishing your writing as a Kindle or paperback book to increase your visibility and build your reputation as an expert on your topic. I typically discuss time management and productivity in regards to entrepreneurs, marketers, and authors, and I’ve even co-authored a bestselling book on this topic, entitled “Time Management Strategies for Entrepreneurs: How to Manage Your Time to Increase Your Bottom Line” where we outline in great details the steps you may take to reach a level of optimal productivity and time management as an entrepreneur. But what about everyone else? Doesn’t every person deserve to live the lifestyle they want and deserve, where they enjoy financial freedom and the time to enjoy every moment to the fullest? Of course they do, and that’s what I’m sharing during this podcast. When I began online as a new entrepreneur in 2006, I realized immediately I would need help with technology and graphics, as these were the areas where I had no experience or talent. I bartered for these services for the first year or so, and then began to put together a team of people to support me so my business could grow. When I look back over my lifetime, I see that I have always had a team supporting me, whether it was while I worked as a classroom teacher, or in real estate as a broker and residential appraiser. Even while I was growing up, I was surrounded by people who supported me, from family, friends and neighbors to teachers, clergy, and people in the community. Put together your team and watch your business grow exponentially! When it comes to your visibility as an entrepreneur, where may we find you to see what you’re doing? This expert status comes from your writing, videos and audios, and your social media presence on the most active platforms for your target audience. My three popular and active blogs are at ConnieRagenGreen.com, HugeProfitsTinyList.com, and at MondayMorningMellow.com. Credibility is about what you already know and what you are learning. We all started our online businesses as adults, so we brought our knowledge and experiences with us. It made sense for me to help people write, market, and publish eBooks in the beginning, because I had worked as a classroom teacher for twenty years prior to coming online, and was learning about marketing and self-publishing. Profitability means that you must ask “What’s for sale?” every day in your business. Create your own simple products and courses, recommend others with affiliate marketing, and look into buying the resale rights to sell other people’s products as your own like I continue to do in my own business. The final part of this information on your expert status as an entrepreneur includes productivity, consistency, and attention to detail. Get everything in place as quickly as possible, and your online business is sure to grow exponentially! During my first couple of years online, beginning in 2007 I connected with mentors Alex Mandossian and Raymond Aaron. When I inquired as to what they were doing together as strategic alliance partners, they gave me a brief explanation and told me that I was not yet ready to move up to this level. Over the next two years they helped me to grow and elevate my business and my mindset as an online entrepreneur so that I could connect with others in this way. Seek out the people and groups you wish to be involved with and show them that you have moved past tactics and on to strategies. It will make all the difference and as you uplevel everything you’re doing online in your business, your free time and disposable income will increase exponentially! When I work with people in my Incubator Mastermind Mentoring program, the goal is to move them into position to become a strategic alliance partner with me and others to share their message in a bigger way. WHY did you choose the career you started your working life with? WHY did you get married, have children, and move into your first home? WHY did you make the conscious decision to leave your career at some point and start your business? WHY do you want to be an author or entrepreneur, or coach? WHY do you get up every single day and do the work required to become more successful on an ongoing basis? Everyone must have a WHY and there are no right or wrong answers here. But if you find yourself unmotivated to work or if you find yourself procrastinating on projects, then it's time to re-examine the main reason for your business. Name Your Reason – or Your WHY – for Starting a Business Focusing on your WHY can help motivate you, so write down your reason for starting a business on a regular basis. Did you want to fill your free time? Did you want to earn some play money or contribute to the family finances? Did you want to pay the medical bills of an aging parent or a sick child? Did you want to pay for your child's higher education or private school tuition? In my case, my answer to “what's your why?” was always around having enough income to live life on my terms. Over time, I came to the realization that every choice I was making, and each time I could not do something that had meaning for me, was all related to me needing to earn a paycheck or a commission from the classroom teaching and real estate work I was involved with each day. I missed just about every family event, vacation, and other activities because I was working 60 or more hours a week in order to cover my bills and other expenses. I wasn't angry or resentful because I believed that I didn't deserve to have a better life during those decades. This all changed in 2005 when I began reading books and attending events based on self improvement and personal development principles. Writing these reasons down – no matter what they are because every person's WHY will be different – should help motivate you to work hard. You should feel driven to make your business a success. You should be willing to tackle things outside your comfort zone because you know the end result will help your business. If you're not feeling motivated, then you need to dig deeper. I worked closely with a woman who was struggling to make her online business become profitable, and she continued to tell me that she had no problems or struggles in her life, currently or during her younger years. Then, one day she told me about her granddaughter who had passed away at age twelve and the floodgates opened. We got to the bottom of things, she discovered her why, and her business grew by leaps and bounds, almost overnight! Be Open and Willing to Examine Your Inner Feelings Life is fluid and ever-changing so it stands to reason that your WHY would change over time as well. Even if you started your business because you didn't know what to do once your kids were in full day school, you can change that WHY to something more meaningful now. A mentor once shared with me that she started a service business because she was a single mom and needed to earn money to survive. She was responsible for lodging, food, and clothing for herself and her child. She didn't have anyone to rely on except herself. THIS is enough to make you cry and to hustle for work, knowing that if she wasn't working, she wasn't eating. What are you passionate about that will get you hustling? Are you passionate about a cause or charity that can benefit from your financial assistance? Do you need to pull yourself up out of financial despair? Don't be afraid to own that reason and fight for your business. This is how you will continue to get closer to understanding and recognizing the answer to “what's your why?” Don't be Afraid to Switch Business Gears to Discover Your “Why” One of my mentees admitted to me early on that even though she has been in a service business for over ten years, that she hadn't been motivated to create any classes or products as a source of passive income. She blamed her indecision on a lack of new ideas and a feeling and belief that everything she knew had already been said and done, but I questioned if it was because she didn't feel attached to her particular niche of online marketing. After some more discussion, she agreed and has since modified her services that align better with what she enjoys. I still suggested that she explore a deeper WHY but this is a step in the right direction. Plenty of businesses add or subtract products or services or modify their mission statement. If something about your business doesn't feel right, don't be afraid to make changes. I'm bestselling author and online entrepreneur Connie Ragen Green, and now I can confidently answer the question “What's your why?” with enthusiasm and conviction. My “why” is around the concept of helping others to achieve their goals and dreams with writing and having a profitable online business so they may follow their dreams and passions without having to do work that doesn't make their heart sing or worry about meeting all of their financial obligations with grace and ease. You can double your productivity and be success with a business, or with anything you choose to accomplish in your life, if you are willing to implement what you learn and take decisive action on a consistent basis. Many people come to me to learn how to successful and profitable as an online entrepreneur. But some of them end up saying “I already know that” and moving on to something else. I know that I am able to do more than I ever thought would be possible in my life because I am willing to learn, implement, course correct, ask questions, take massive action and keep moving forward with consistency. Others may be smarter or more knowledgeable, but if they hesitate to take action they will not achieve the results they are hoping for in their business or with anything else. As long as you are specific and intentional with what you want to achieve, you can do it all as an entrepreneur, just not all at once. And we must throw perfection out the window. I have a new saying… The more perfecter your goal, the less purfeckt your results. “Everything we do in our lives is preparing us for something that will arise in the future, even though we don’t yet know what that will be.” ~ Connie Ragen Green Our stories are the fabric of our life. A story sets you apart from everyone else, makes you unique and memorable, and is all you have when it's all said and done. When I was a young child a neighbor girl, seven or eight years old at the time, interrupted my mother in the middle of a story she was telling to ask, “Why do you have so many stories?” My mother hardly skipped a beat, informing the girl that “You'll have stories too, when you get older.” On that evening a part of me became a storyteller in training. Sure enough, it wasn't long before I was telling stories about everything from what I did in school that day to what happened in the neighborhood. I wore my storyteller's hat with pride and now I see that this one aspect of my life was preparing me for what I now do in my business and derive great joy from every single day. The word “praestabilis” is from the Latin and means outstanding, excellent, and extraordinary and this is the goal for you as you make your way in the online world. It took me until age 50 to step into the light and live an empowered life. I achieved this by leaving a job – classroom teaching – and a career as a real estate broker and appraiser to come online as an entrepreneur. I have no regrets about waiting so long, as everything unfolds once we are open to receiving it. There are three top strategies to help you move closer to an empowered life and they include… Writing – Every day, I want you to write! This includes blog posts, outlines, emails to your prospects, clients, and potential joint venture partners. Also, write short reports and white papers to show others who you are and what you know. Finally, write a book to solidify your expertise in your niche, and follow that up with additional books over time. Writing is crucial to our process of standing out from the crowd by sharing what we know and believe. Reach out to me if you’re interested in coming aboard for my “10 Week Author” program. Recent posts on my three blogs are at: “Broken Compass Stories We Tell Ourselves” – https://mondaymorningmellow.com/broken-compass-story/ “The eBook That Changed My Life” – https://hugeprofitstinylist.com/ebook-that-changed-my-life/ “Marketing Secrets from Creative Sources” – https://connieragengreen.com/marketing-secrets-from-creative-sources/ Speaking – I was the reluctant speaker, but once I got past my fears and insecurities you can’t get the microphone away from me. Speak about yourself and your topic to anyone who will listen. I began by speaking at my Rotary Club and I continue to recommend service organizations as a way to break in to speaking. Now I speak all over the world, in person and virtually on a variety of topics. Masterminding – Connecting with others for the sole purpose of reaching your full potential is crucial to life success. Find a Mastermind group to join, or start your own by inviting thought leaders to connect with you in this way. I have a group called the Incubator Mastermind that may be of interest to you. Hopefully, you can see that what I’m sharing with on each podcast will make a difference for you as you build and grow your business as an entrepreneur, author, and marketer. Make sure to think of marketing as a priority and get into the habit of sharing your best ideas and resources with the people who are on their way to becoming your raving fans! I’m always just an email away at conniegreenhouse at yahoo dot com if you’d like to connect with me. I promise to help you keep it simple while you grow your online business. Get started with your own eBook empire by learning how to write an eBook from the person who continues to guide me along this lucrative journey. Take a look at How to Write and Publish Your Own eBook…in as Little as 7 Days from expert and author Jim Edwards. Thank you for this opportunity to serve you as I share my beliefs, perceptions, and experiences as an author, online entrepreneur, and marketing strategist with you. Marketing has become the joy of my life as I continue to learn, grow, and share concepts with others. I'm bestselling author, marketing strategist, and online entrepreneur Connie Ragen Green and I would love to connect further with you to help you to achieve your goals. If you are interested in learning how to optimize the syndication of your content, please take a look at my popular Syndication Optimization training course and consider coming aboard to increase your visibility, credibility, and profitability.The post Praestabilis – Excellence in Marketing – 157 first appeared on Connie Ragen Green Podcast.The post Praestabilis – Excellence in Marketing – 157 appeared first on Connie Ragen Green Podcast.

Denise Wakeman, founder of AI Success Club and Marketing Trailblazers, helps solo business owners amplify their online reach and revenue with practical, AI-driven strategies. A pioneer in digital marketing since 1996, Denise specializes in simplifying complex tactics, empowering entrepreneurs to build visibility, connect with their audience, and confidently grow their businesses.

AI is HOT - but it can also be confusing and overwhelming. There are a ton of tools out there so what should you use, how do you use them and how can they help your business and productivity? Learn from Denise Wakeman, co-founder of the AI success club as she shares insider secrets including:  How AI can save podcasters and marketers a TON of time. Efficiency and time-saving benefits of using AI for podcasters and marketers The power of using prompts with ChatGPT to create specific and targeted content Using AI tools to generate original content from podcast conversations and interviews Tools and strategies for podcasting, including Descript, Headliner, Cast Magic, Grammarly, Otter, and Audio Notes The future of podcasting and advancements in audio and image generation  

Today I'm chatting with my friend Jen Corcoran about how to make your passion part of your business. Jen and I have known each other many years as we are both LinkedIn specialists - and we even met once in real life in London. Most recently we hosted the 'LinkedIn Like We're Human' workshop together which was so fun and people absolutely adored it. In case you missed it you can buy the recording of that 75-minute masterclass for only $27. Jen Corcoran is an award-winning LinkedIn expert. Known as 'The Super Connector' and one of the UK's most successful LinkedIn trainers, she helps thousands of people thrive online through her online courses, consulting, workshops and talks. Jen helps female entrepreneurs to increase their confidence on LinkedIn by teaching them how to super boost their LinkedIn profile and connect with finesse in order to raise their brand, attract more clients and make more money in a holistic and human way. She is passionate about human design and is a Generator 1/3. In this episode, you'll learn about how to make your passion part of your business as well as... Jen's recent brand transformation - and personal awakening Her new 'niche' that mirrors who she is and how she sees the world of business How she also brought her passion for Human Design into her LinkedIn work How knowing more about their design helps her clients show up on LinkedIn What has changed for her since this transformation, how she communicates differently How she lives her new 'brand' on LinkedIn? What kind of posts etc? Her advice to listeners if they would like to combine one of their passions with their work but don't know where to start. And so much more Jen's Resources Jen's Website Check out Jen's free resources Connect with Laura on: LinkedIn YouTube Sarah's Resources Watch this episode on Youtube (FREE) Sarah's One Page Marketing Plan (FREE) Sarah Suggests Newsletter (FREE) The Humane Business Manifesto (FREE) Gentle Confidence Mini-Course Marketing Like We're Human - Sarah's book The Humane Marketing Circle Authentic & Fair Pricing Mini-Course Podcast Show Notes We use Descript to edit our episodes and it's fantastic! Email Sarah at sarah@sarahsantacroce.com Thanks for listening! After you listen, check out Humane Business Manifesto, an invitation to belong to a movement of people who do business the humane and gentle way and disrupt the current marketing paradigm. You can download it for free at this page. There's no opt-in. Just an instant download. Are you enjoying the podcast? The Humane Marketing show is listener-supported—I'd love for you to become an active supporter of the show and join the Humane Marketing Circle. You will be invited to a private monthly Q&A call with me and fellow Humane Marketers - a safe zone to hang out with like-minded conscious entrepreneurs and help each other build our business and grow our impact. — I'd love for you to join us! Learn more at humane.marketing/circle Don't forget to subscribe to the show on iTunes or on Android to get notified for all my future shows and why not sign up for my weekly(ish) "Sarah Suggests Saturdays", a round-up of best practices, tools I use, books I read, podcasts, and other resources. Raise your hand and join the Humane Business Revolution. Warmly, Sarah Imperfect Transcript of the show We use and love Descript to edit our podcast and provide this free transcript of the episode. And yes, that's an affiliate link. Sarah: Hey Jen, so good to speak to you. Jen: Lovely to see you, Sarah. Thanks for having me on today. Sarah: Yeah, thank you. Feel like we just spoken and we did LA we just hosted that, , workshop on LinkedIn, like we're human together last week. Right. And so yeah. Great. We decided, Okay. You know, it's a good idea to also, , kind of host a podcast. But with a bit of a different angle. So we're not actually gonna talk too much about LinkedIn, even though Yeah. That's what you do for a living. But I'm super curious, , about this transformation that I feel like you've gone through in the last, would you say a year or, or so? Jen: Yeah, definitely a year and definitely this whole year. So 2022. Sarah: Yeah. Yeah. So from just seeing and also our conversations via email, but also just seeing your, your posts on LinkedIn, you can kind of see from the outside. Ah, Jen [00:01:00] has been going through some transformation, you know, some in their work, but then that was also reflected in your brand. Right. So kind of tell us about, Transformation, what led you to it? Probably and, and yeah. Where, what you're doing now. Jen: Yeah. I think it's just, I think when you are a business owner, you're always doing some kind of personal development work to, to get better. Within yourself that will help your business as a whole. So I think just from coaching and networking, I've met some really interesting people over the last few years and one of them was a specialist in human design and I had a mini human design reading where, and I was like, Wow, this is really interesting. I wanna explore more. So got really nerdy. You recommended a great book to me, which I read, and I did a course and kind of dipping my toe in more and more and more and started to do mini [00:02:00] readings from my clients. , so yeah, if just from networking, I met an amazing human design specialist. I'll give her a shout out. Nicole Leno, and she's got an amazing podcast as well. And uh, yeah, she kind of triggered that kind of part of me and. Another thing I discovered over the last year or two during the Covid times really , was that I'm a highly sensitive person, which was pretty eye-opening. I never real, I knew I was a bit sensitive, but I, I had no idea that one in five people was like me. I always thought I was a bit of an oddball on my own and kind of, you know, tried to mirror everybody else around me. Finding out that one in five, you know, whether their male or female is highly sensitive, was just like an epiphany moment. And it was like, Sarah: where did you say, one out Jen: of five? Yeah, 20%. Wow. Which I never realized. I, I thought they're not, you know, there can't be that many people like me out there, or that's how I felt. Yeah. So it was really freeing and I was just, Where are these people? Because [00:03:00] I don't really see them, especially on LinkedIn. , there's more of that kind of hustle bro marketing approach. And I was like, we're all sensitive people. I wanna connect with them. All the impacts. So I think, yeah, the combination of the HS p and then the human design have led to my epiphany . Sarah: Yeah. Yeah. No, totally. And that's exactly, I loved, loved it so much how you kind. You know, it made your, uh, , audience participate in that discovery because you were like posting things on LinkedIn. , did you know this about HSPs and so , There's probably a fair amount of your, , followers who discovered at the same time as you did that they are, , highly sensitive people. Yeah, it was really interesting to watch that transformation. And, to me, from the outside looking in, it looks. Your ideal client is now kind of a twin of you or a mirror of [00:04:00] you? . It's Jen: me, . It's basically another sensitive, so I either an inch pair an empire or a highly sensitive person. So because I just think I didn't have these role models when I was, you know, starting off in business or going into the online space, I modeled. The nonsense of people. And yes, it's worked to a point, but I, yeah, I just wouldn't like really represent the other side of things because I think as sensitives, we are the kind of the quiet nurturers in the background who are not necessarily making the most noise and we're always trying to spotlight other people and , , Nurture from afar. So I feel like yeah, kind of a responsibility to get that side of things out there and to, you know, be somebody for the other sensitives to relate to as well. Because I think a lot of the, the traditional, like non sensitive marketing made me feel like a bit of a failure. It was like I could do it to a point, and then it was [00:05:00] like, why isn't this working for me? I feel like I'm banging my head against a wall. Why does this feel gross? Yeah. Or why can't I do this? Is it because I'm so sensitive? And then you kind of realize, oh, there is another way of doing things . Yeah, totally. But just put that out Sarah: there. Yeah. Yeah. How do you feel right now with your new brand? Because like if you talk. Typical thing of nicheing, , Yeah. You know, how do you define your niche? And, and now really in your words, it's like, well, I am my best ideal client. And so often I have, , kind of new people in business telling me is that even okay? Can we, you know, look at it that way? And I'm like, Yeah, for sure. Because we are creating the solution that we never saw out there. So, So do you see it that way as well? Jen: Yeah, definitely. And I think for a long time I'm very much an accidental business owner. I never set out [00:06:00] to, to intentionally do this, and it happened by accident. So I think for the first year of my business There wasn't a lot of attention behind what my brand was and who I stood for, and I was helping everyone. And then it got to a point when it was like, Okay, who do I intentionally wanna work with? And then I was, you know, still not super focused. And then it's got to the stage where, who do I like working wear? And it's okay to choose the people that I like because for me, energy is super important and. I'm sure we've all had experiences when we've worked with the wrong people and your energy is totally depleted, like mentally, physically. And I think it got to that point where I thought, you know what, Who says being in business can't be fun? Who says I can't work with the people that I want to, who can give me energy and I can give them energy? So it's kind of, it's taken me a long time. I wish I'd. Got to this realization in the first year of my business, but I think it's taken like five years to actually go, Do you know what? I have the right to choice. It's my business, my rules, and these are the people I choose to support. [00:07:00] Yeah. Um, I think when you first start, you just wanna help everyone, but then you're a bit too generic and a bit too vague, and you're ultimately not helping. And you're not helping yourself either because you're not reaching or connecting with the right people. Sarah: Right? Yeah. No, totally. So, so to me, you really kind of applied humane marketing because not only did you bring more of you to your marketing, so the H S P aspect, but then you also brought in your passion, which is the human design, right? So, yeah. Yeah, really combining things that we think is just. Fitting into the business world. Did you ever ask yourself that question? Can I? Yeah. Who am I to do that? Jen: Yeah, definitely. And I struggled with it and. , initially, especially with the, Yeah, well, both of them. It was like, Oh, if I start saying I'm as sensitive, well people think, Oh, I don't wanna work with her , what does that mean? And I think there's a lot of misconceptions about, like, do people think I'm constantly [00:08:00] crying and it's like, I don't, I don't cry that much. I cry on something sad, you know, obviously, but I've, I'm not like this overly emotional person, but I think when you say sensitive a lot, there's a lot of misconceptions out there with certain terms and they don't know what that means. So I think for me, I. Explore what that meant as well. What were the pros, what were the cons? And then I started to realize, oh, my sensitivity, the fact that I am an empath is my superpower because I can genuinely like support and nurture those clients that need that help, as opposed to just that, just do it. Approach and people are left kind like, Oh, I need a bit more support, more engagement, more accountability. So it took me a while to kinda lean into that. And then especially with the human design, I did struggle thinking, Woo, is this a bit too woo for people? And then I had to really like at myself and go, You know what? Who says it can't be a bit woo? And then it was like, I think I felt like I'd been. Putting myself in a box, like a marketing box [00:09:00] like everyone else. But it didn't feel quite right. And having discovered the human design, it was like, well, this is the missing piece. And actually, if people know me on a, on an individual level, I've always been quite you. Woo. And I remember even being like, you know, 10 years old and buying books. Capricorn, what does it mean to be a Capricorn? And then, you know what, whatever 20 yard get my life chart read and I am into this kind of thing. So it's been, it's been really interesting integrating this and I, and I'm not fully there yet. I'm very much a work in progress and it's. It's actually typical of my human design. I've learned I'm the type of person has to investigate, do a lot of research, and I'm doing that at the moment. I've given myself the goal of a hundred mini human design readings from my clients, and I think. Once I've ticked off that box in my head, then I'll transition more, a lot more into the, into that in the marketing. So I'm very much in my reset. I wish, [00:10:00] I wish I wasn't one of the, the, like the, the investigators that have to kind of do this, but this is my personality . I have to dig deep before I've got the confidence. Now I've, I know I've done the research, I've done all. Did. Now I feel like I'm gonna talk about this. Whereas I know there's lots of other people who are just like, Okay, I'm an expert. I've done one reading, and here I go. Whereas I have, I feel personally and according to my design, I have to do it the long way. Yeah, it's very much a work in progress, but I'm getting there. I've done, like, I've done 75 mini readings over the summer, which has been really exciting. , I've, it's been great getting to learn everybody's personality, , their makeup and getting their feedback too. And, you know, hearing that it resonates so much, even from like a simple little reading. Sarah: So how do you combine the two then? Are these still LinkedIn clients and you're just using the human design as kind of a, a way to discover their superpower? Or are they coming [00:11:00] to you only for human design? Jen: No, they're, they're definitely LinkedIn clients, and then I've done a few Guinea things with friends and family as well. So I'm incorporating it really in terms of. Content and sending dms and what feels natural. So it's very much a, a mini human design reading. I'm not saying, Oh, I'm the ultimate human design expert. It's just, I've taken a kind of a flavor of it, like what I think is really interesting in terms of online marketing and feeding that back. And I think it's given people so much. Insight and then freedom to be themselves and realize, wow, we're not all born to just do it and manifest and initiate Yeah. And I think that that makes a lot of people feel like failure because there's like, Why can't I just do it? And then you kind of read their design and you're like, Ah. Cause you're not built to just do it. It's not Sarah: being right. Yeah. I, And I love that. I love how. [00:12:00] Call it a mini reading because you're saying, you know, like you said, you know, others go to human design school and I think it takes like a, I don't, can't remember how long, but it, it's pretty intense. And so you're like, No, I'm passionate about this and I know enough to be able to tell you. You know, this is your design and this is how I think now you can use it in, you know, your showing up on, on LinkedIn and, and it's similar to what we do in the marketing, like we're human program and the P of Personal Power. I go, you know, I show them about human design, I show them about the ENEA grant, like everything. We're like, okay, let's just do a lot of personality assessments to really figure out how we're wired and who we are. Yeah. And because like, Showed. And, and that's why I, I loved having you on for this is it's like when you know who you are and how you're wired, then you can really market from within and just show up, [00:13:00] right? Jen: Yeah. And um, you remind me that I have got a book on any grand I've yet to read cuz I like you, I love anything to do with this. So I've done all the disc, the Myers break. That is on my reading list and yeah, it's another good one. Another one to explore. Sarah: Exactly. Yeah. So what do you feel like has changed, since this transformation? Like do you feel like in your LinkedIn post you show up differently, more confident or. What has changed? Yeah. I think I'm Jen: just more confident in myself. It's taken away a lot of stress about feeling, and I had to act one way and having that inner struggle, but not quite understanding why I had that inner struggle. because I could do a lot of like nonsensitive things or things that are against my design, but, you know, knowing deep down that things didn't feel. Completely a hundred percent good . And so it's made me kind of go, Oh, okay. That's why that doesn't feel good because my design as a generator is that I'm built [00:14:00] to respond and I, it totally makes sense when I learn that, you know, I can go on LinkedIn any minute of the day and I can respond and do a comment to any post because that's just who I am. And I like giving my opinion and I like sharing like that. And I just, To be in response. So that's really been eye opening as opposed to this kind of, you know, initiation, constantly creating content. I can do it, you know, but I have to be in response to something. So it could be a. We did our amazing workshop on, you know, LinkedIn. Well, we're human and I'll think back and go, Okay, what were the questions that people were asking me? And then I'll go out and make content in response. Mm-hmm. to that. And that feels good because they're general, you know, FAQs, the questions, answers. Whereas I did struggle with just creating content, you know, out of nowhere. So I think, yeah, once you know, Your makeup, like what feels good for you, then you can, Then you can, Yeah. You just feel a lot more free, a lot more happy at [00:15:00] ease. Whereas before, yeah, I just felt a bit more in a box and a bit more pressurizing and I was like, Why can't I do this the way the others do ? And at the surface I probably looked like I was, you know, doing it the same, but it just didn't feel as good deep down. Sarah: Yeah, yeah. Yeah. , I feel like. We're talking about the worldview a lot in humane marketing. Like instead of maybe narrowing down your niche, so specifically I, I say bring your worldview to your marketing. do you feel like, Openly saying, you, you talked about the woo does that feel like, okay, this is part of my worldview. That's just how I see things, and whether you agree with that or not, I don't care because this is where I stand for. Yeah. Jen: Yeah. I think it's important to bring yourself and your two personality to your marketing, because you'll never. , you want to attract the right people and you wanna repel the wrong people. Mm-hmm. . So if somebody doesn't like the woo, they're not my ideal client, and that, and [00:16:00] that's fine. You know? , so I think it's about just leaning into that and realize you are never gonna attract everyone anyway. And, and. Thinking, Well, who do you wanna attract? And if you speak their language, they will come to you. The other people won't be interested. But they will have a very different worldview and a very different way of thinking. Cause I know the two of us, we have a big focus and passion about. Showing up as a human being. So I'd say we're both more excited than the algorithm and the stats and the, the kinda analytical side of it. Obviously we know about it, but it doesn't light me up. We'd ra like, we'd rather a human approach and I think people who resonate with that will come to us. Whereas if somebody is more, you know, interested in the algorithm and the figures, there will be another trainer or consultant that will be the best fit for them and that's fine. They're not my adding client . So I think it's kinda, yeah. , just realizing that you will actually be a lot happier in your business. You will [00:17:00] attract. Far better clients if you lean into who you are. And I know initially I was afraid to do it because you're looking at everyone else and you have feeling you have to be this perfect version of you and then you realize it's kind of all built on a lie. And I think that's how I felt with my business. I'd won all these awards, but I just felt all a bit fake. It was kind of like, I've done your way of marketing, I can do it, but deep doesn't resonate at all. It's like, and it didn't, you know, I didn't always attract the right people to me, and that's why, because I was perpetuating one kind of type of marketing that wasn't fully in alignment. So I think, yeah, it's just realizing is, is okay to show up as yourself, you know, Woo. Warts and all, you know, and, and you, you'll feel a lot freer and. That will, you will attract the right people then because the right energy will go out. Sarah: Before you said, you know, you wish you'd known five years ago. And, and, and I definitely [00:18:00] feel the same. Do you feel like. Sometimes I'm confused. I feel like maybe it's almost like you have to go through this in order to figure out who you are. Yeah. But at the same time, I would like, , for new business owners to kind of take the shortcut and just start with that. But it's, I seem to hear that story over and over again. I wish I'd known, you know, when I, I kind of went. That direction first until I came back and came full circle. What's the, Yeah, what's your take Jen: on this? I think it, I think everybody just needs to read your books. . Thanks. You know, the marketing book and the selling book, because I think people just need to know there are different options out there, you know, because, We don't all fit in the same box, but sadly, a lot of people who have louder voices get their kind of boxes out there, and you think that that's the norm. Whereas there are like quite earth boxes, , you know, more sensitive sides. So I think it's [00:19:00] important to, to just spotlight that there are different ways and different types of people, different types of personalities, different types of makeup. , and sadly, a lot of that wasn't out there, and I'm so grateful for you writing your books and starting this conversation and starting your marketing circle and getting the conversation out there because I think more people need to hear it because. Yeah, there's a lot of, it's, you know, there's so many people looking on LinkedIn and it's like, why are they looking? They're probably sensitive. They're probably like us kinda going, Oh, I'm not sure if this resonates with me. This feels a bit too much. So yeah, I think it's important to, to get this message out there because we don't want people to. Go to the, you know, the pain. Yeah, yeah, the pain. But I suppose, like you say, sometimes is worth it. It's like a diamond. It has to be crushed, doesn't it? To, you know, have as brilliance in the end. And I suppose you appreciate. The journey when you're at the end of it. I don't, can't say I appreciated it [00:20:00] in the hard times, but, I suppose that's what we do. We've done the journey in the hard times, and I don't want everybody to have to go through this if they can avoid Sarah: it. Yeah. So you're, you're, what you're saying is you think it's still like that for a lot of people who are just starting. They take some kind of, I, you know, hear it from a lot of coaching. They get their coaching, degree or accreditation. And then immediately even in the school, they tell 'em, Oh, there's this and this marketing program. And usually they're the big. Big giant programs, Right. That we all know who we're talking about. Yeah. And they're exactly, They're just kind of get fit into this box or funnel or whatever. Yeah. And then, yeah, they're like, Oh, I didn't know I was gonna have to do this marketing thing. That really doesn't feel good. . Yeah. Jen: Yeah. I think so many bus, I mean, I was naive when I first launched. I was like, Oh, here's my website today. And I just thought, Oh, they're all so booking in. Sales calls. I [00:21:00] don't need sales calls. I'm an introvert. They're just gonna book to my website and they're gonna email me. And it was kinda like, , no , you have to get like your voice out there and attract people to your website. So it is very much a learning lesson. And I think a lot of business owners, we did not go into business to be doing, the marketing side of things or the selling side of things. So yeah, I. And there's, I've heard of so many horror stories, like you said, about big programs where there's very much a methodology that's the, the lead coach's way. But quite often the lead coach is quite unique in their makeup or their personality or their human design. So it's not easily like replicated with the people that sign up because they're completely different. You know, mindset wise, mentality wise, make you know, completely different types of people. But they kind of perpetuate that this is the only, the only way to do it. And that's why a lot of people fall out of love with LinkedIn or the online [00:22:00] space, cuz they're just like, Oh, it's too hard. but yeah, they kind of push this method as the only way and. I have heard about people just doing things that didn't resonate and then just writing off LinkedIn or writing off the online space, which is quite sad. , which I think is important. Like that's why it's so important to have your, your voice out there, your message out there, your books out there. Sarah: Mm. Thank you, Jen. Yeah. What, what do you say to someone who's listening and, you know, they're thinking about this idea of the passion? Maybe it's, woo, maybe it's, yeah, maybe it's not. Woo. Maybe it's just something that they're doing as a hobby. , and they, that they really love and they're like, I wish I could. You know, do more of this. And I think really that's what, where we're heading, I'm always talking about this new business paradigm, but that's what I mean by the new business paradigm is like, how do we combine, , these things? I don't even buy into the conversation of, you know, you're not really running a business. It is a hobby. I'm like, Well, what [00:23:00] if one can be the other? It's just like, why do we have to define. One as a hobby and the other one as a business. Yeah. What if we just not talk about making a life or making a living? You know, like, yeah, we all ne have bills to pay. We need to provide for ourselves, but we just need to figure out what we can do That A, brings us joy, but also, you know, somehow pays the bills. So yeah. What would you say to someone who's like, I have. Passion for something, but it has nothing to do with what I do for a living. You know? What would you tell them? How did you go about thinking, What if I bring this in? Jen: I would just say lean into it a hundred percent. And I know somebody said it to me like five and a half years ago. Do something you love. And I was like, Yeah, yeah, yeah. And I kind of brushed it off and I was like, Oh, I like LinkedIn, whatever. And I didn't fully listen to them and it's taken me five years to come around. So definitely, incorporate that. [00:24:00] They don't have to be two separate things, as Sarah is saying, and you're gonna need some kind of point of differentiation. I think at the, at the start, we're all like, What's my usb? What's my usp? And there's a lot of it that crosses over everybody else's usp. But I think it's the thing that will make you different is this passion, you know, this love for something. That will be the thing that will actually draw people to you, which I would never have thought of, you know, five years ago. I would just think, Well, you're willing to train, you're gonna come, I'm gonna chat about LinkedIn. Why would I chat about anything else? So I would fully lean into it and you might surprise yourself with, you know, the opportunities and. People buy people, but it's, it's that passion and energy and I know kind of leaning into human design has reignited my love of LinkedIn. Mm-hmm. , which is probably dwindling a little bit because of that Bro hustle marketing. I was like, oh God, you know, It was a way for me to kind of go, okay, if I do a bit of [00:25:00] this and a bit of that, It just, yeah, it's re-energized me and my business, and I'm a lot more excited to work with people one to one and kick things off with the human design reading, you know? So I would say, yeah, fully lean in, Don't discount any of your passions because they can be the thing that makes you stand out and be memorable. Top of mind. So, yeah, lean into it and you never know, like, who's to say your passion can't make you money. Like, you know, I think we all have this idea, and I know I did that. You know, business is hard. It has to be hard. We have to do the hard work. We've come from corporate and we've done so many hours and it has to be the same in our business. And you think, no, actually, you know, our passions and our strengths, not everybody has them right for staff, and we deserve to be paid well for them. We're sharing our knowledge and our enthusiasm at, you know, and our expertise. So I would lean into it because who says you can't have fun with your business and [00:26:00] you can't do something that you love? And the most successful business owners are the ones who are in love with what they do, , because it doesn't feel like a business. Then they've got that motivation. They wanna wake up, they wanna do more of that, whereas, yeah. I, I was losing a little bit of passion, and I won't lie, , I was about two years ago. I was kind of like, oh, because there was too many other, you know, just crush it, just do it. And I was like, Oh, this isn't resonating. So finding this or leaning into this bit of woo , I don't think is way, but I, you know, the, the, the wrong type of person will think is way, whatever. I'm not interested in this at all, but leading into it has really like little spark in me. Yeah, I totally lean into your passion. Never discount them because you never know where it's gonna lead you. And who says can't make you money? . Sarah: Yeah. And, and I really, again, from the outside looking in it like it made your brand, like, you know, before you had a brand, but. [00:27:00] It that was kind of like, Well, it's what everybody else is saying. Yeah, yeah, yeah, yeah. And, and, and let's, let's just say it how it is, like, you know, Link, There's a lot of LinkedIn specialists and experts now. Before when we started, maybe less. Yeah. Um, but, but now everybody is a LinkedIn trainer, so Yeah. How can you, Yeah. How do you stand out? And that's kind of just an additional benefit of bringing your passion into your business because that's truly how you're gonna Yeah. Stand out and be remembered. I'm, I remember, one of my, , early friend online friends, Denise Wakeman, she. Probably like 10 years ago now, she kind of rebranded into, can't remember the exact name of the brand, but really had to do with her adventurous spirit. And she was always traveling and to like, you know, crazy places like Peru and, and all these places. And she made that her brand and so, That kind of stuff sticks with you. So [00:28:00] I think it's, it's the same thing for you Jen: really. It's how you connect as a human being, isn't it? It's like when you, Right before this podcast, I was in a networking event and it's a little bit different in the sense of the host makes us. Kind of not strange questions but different questions. Like one question was, you know, tell me something off your book at list or tell me , what's your guilty pleasure? And it's kind of like these kind of questions are how you connect. Cuz we were all laughing, you know, we were chatting about a lot of the guilty pleasures were really trash TV programs, And it was like, ok, I'm gonna remember you're the lady that liked that. You know, like rather. Your profession. You know, like it's when you bring that bit of personality in. Yeah. Another one was like, who would you take on a blind date? And this was how we were actually connecting and laughing as human beings. This kind of made such a difference and I think. In business, you can kind of be tunnel vision and like, Oh, I'm LinkedIn trainer. You know, LinkedIn is [00:29:00] all blah, blah, blah. LinkedIn. LinkedIn, LinkedIn, LinkedIn. But it, you know, it was when you bring that extra passion in or that extra thing that you do, like, I love the, the way you were always mentioning that you're like an ex hippie that's in my head, you know? So I think, yeah, things like that make the. Sarah: Yeah. Yeah. No, totally. Ah, this has been so good. Thank you so much, Jen. I, I can, I think people hear that passion as well, you know, it's like, Yeah. You can tell that from the kind of boring, you know, LinkedIn algorithms, blah, blah, blah. No, it's like, You're talking to humans. Yes, these humans want to use LinkedIn, but you're basically helping them with this tool that is human design to really figure out, well, how is this LinkedIn tool gonna work for you? Because you're just listening to everybody else out there. Well, they're gonna tell you, yeah, to sell your soul on LinkedIn and maybe that's not gonna work for you. [00:30:00] So, Jen: Oh, and I think it gives you, it gives you an understanding of yourself, but it also gives you an understanding of of other people. And then it's like, Oh, okay, that didn't work for that person, because they're that type of person and I think we need to learn to. Understand each other more because there's a lot of copy and paste and, you know, cookie clutter approaches out there, and they're never gonna work with everyone. They're only gonna resonate where it's a tiny percentage. So I think the more you can understand yourself and others, the more you're gonna connect as a, as an individual, and you're gonna have better relationships. And I think so many people just wanna fast track, don't they? They just want this magic silver bullet. I want it now. Yeah, and you have to put Sarah: a little bit work in. And I was just thinking as, as you're talking it, it's because we're, we're hosting a, a workshop about, about confidence and there as well. The first part to confidence is to know yourself and find out who you are and how you're wired. And so when you think about marketing, you [00:31:00] need confidence to market well, you need to know yourself first before you get the confidence. So Jen: yeah, that's really interesting cuz I don't. A lot of, many readings this year and one of my clients there is like one of the centers in human design about the south, and hers is completely open. And yeah, she doesn't really know herself. She's actually in that transition of trying to, you know, Find out who she is, and I know it's definitely led to a lot of procrastination for her and mm-hmm. and stress. So I think, yeah, you really need to know who you are, who you stand, you know, what you stand for, what are your values, what are you trying to achieve, and not copy other people's values. You really need to dig deep as to what's gonna resonate with you. Yeah. Rather than, you know, a lot of copy and paste. Oh, that sounds good. I'll take a bit of that. Or I should be doing this because I do this. But yeah, I. You have to, you have to have that confidence. That's if you don't have it. You're [00:32:00] not gonna ever be comfortable showing up as a business owner, whether it is online or on a sales call or anything, and people can feel that off you They can feel that energy if you are not confident. They're not gonna be confident in partnering with money to work with you. Confidence is everything, isn't it? Sarah: It is. Yeah. This has been so good. Thank you so much for taking the time. Please do share with people where they can find you and maybe sign up for a, a mini reading slash LinkedIn Consulting. Tell us all about where they can find you. Pairing Jen: Sarah, so obviously I'm on LinkedIn, so it's Jen Corcoran, c o r c o r a n, or my website is www.mysuperconnector.co uk. And yeah, so two of them are probably my main things and you could find my email on my website as well. Sarah: [00:33:00] Wonderful. I always have one last question and that is, what are you grateful for today? Or this. Jen: I'm grateful for you on this conversation and someone bringing the human side of life and marketing out there, because I don't know anybody else doing it, Sarah. So I'm grateful for us getting this out in the world, and I can't wait to share this podcast with my network and my community. So, yeah, grateful for a like mine. Thank you. Fellow hsv, fellow introverts, fellow centered people in business. Cause I know when I first started it was like heart centered. What's that? That's a bit, you know? But yeah, I'm all about people like you and you, Sarah: and likewise. Thank you so much for hanging out again, Jen. We'll do it again Jen: soon. Thanks Ev. Thanks everyone.

Today I'm chatting with my friend Jen Corcoran about how to make your passion part of your business. Jen and I have known each other many years as we are both LinkedIn specialists - and we even met once in real life in London. Most recently we hosted the 'LinkedIn Like We're Human' workshop together which was so fun and people absolutely adored it. In case you missed it you can buy the recording of that 75-minute masterclass for only $27. Jen Corcoran is an award-winning LinkedIn expert. Known as 'The Super Connector' and one of the UK's most successful LinkedIn trainers, she helps thousands of people thrive online through her online courses, consulting, workshops and talks. Jen helps female entrepreneurs to increase their confidence on LinkedIn by teaching them how to super boost their LinkedIn profile and connect with finesse in order to raise their brand, attract more clients and make more money in a holistic and human way. She is passionate about human design and is a Generator 1/3. In this episode, you'll learn about how to make your passion part of your business as well as... Jen's recent brand transformation - and personal awakening Her new 'niche' that mirrors who she is and how she sees the world of business How she also brought her passion for Human Design into her LinkedIn work How knowing more about their design helps her clients show up on LinkedIn What has changed for her since this transformation, how she communicates differently How she lives her new 'brand' on LinkedIn? What kind of posts etc? Her advice to listeners if they would like to combine one of their passions with their work but don't know where to start. And so much more Jen's Resources Jen's Website Check out Jen's free resources Connect with Laura on: LinkedIn YouTube Sarah's Resources Watch this episode on Youtube (FREE) Sarah's One Page Marketing Plan (FREE) Sarah Suggests Newsletter (FREE) The Humane Business Manifesto (FREE) Gentle Confidence Mini-Course Marketing Like We're Human - Sarah's book The Humane Marketing Circle Authentic & Fair Pricing Mini-Course Podcast Show Notes We use Descript to edit our episodes and it's fantastic! Email Sarah at sarah@sarahsantacroce.com Thanks for listening! After you listen, check out Humane Business Manifesto, an invitation to belong to a movement of people who do business the humane and gentle way and disrupt the current marketing paradigm. You can download it for free at this page. There's no opt-in. Just an instant download. Are you enjoying the podcast? The Humane Marketing show is listener-supported—I'd love for you to become an active supporter of the show and join the Humane Marketing Circle. You will be invited to a private monthly Q&A call with me and fellow Humane Marketers - a safe zone to hang out with like-minded conscious entrepreneurs and help each other build our business and grow our impact. — I'd love for you to join us! Learn more at humane.marketing/circle Don't forget to subscribe to the show on iTunes or on Android to get notified for all my future shows and why not sign up for my weekly(ish) "Sarah Suggests Saturdays", a round-up of best practices, tools I use, books I read, podcasts, and other resources. Raise your hand and join the Humane Business Revolution. Warmly, Sarah Imperfect Transcript of the show We use and love Descript to edit our podcast and provide this free transcript of the episode. And yes, that's an affiliate link. Sarah: Hey Jen, so good to speak to you. Jen: Lovely to see you, Sarah. Thanks for having me on today. Sarah: Yeah, thank you. Feel like we just spoken and we did LA we just hosted that, , workshop on LinkedIn, like we're human together last week. Right. And so yeah. Great. We decided, Okay. You know, it's a good idea to also, , kind of host a podcast. But with a bit of a different angle. So we're not actually gonna talk too much about LinkedIn, even though Yeah. That's what you do for a living. But I'm super curious, , about this transformation that I feel like you've gone through in the last, would you say a year or, or so? Jen: Yeah, definitely a year and definitely this whole year. So 2022. Sarah: Yeah. Yeah. So from just seeing and also our conversations via email, but also just seeing your, your posts on LinkedIn, you can kind of see from the outside. Ah, Jen [00:01:00] has been going through some transformation, you know, some in their work, but then that was also reflected in your brand. Right. So kind of tell us about, Transformation, what led you to it? Probably and, and yeah. Where, what you're doing now. Jen: Yeah. I think it's just, I think when you are a business owner, you're always doing some kind of personal development work to, to get better. Within yourself that will help your business as a whole. So I think just from coaching and networking, I've met some really interesting people over the last few years and one of them was a specialist in human design and I had a mini human design reading where, and I was like, Wow, this is really interesting. I wanna explore more. So got really nerdy. You recommended a great book to me, which I read, and I did a course and kind of dipping my toe in more and more and more and started to do mini [00:02:00] readings from my clients. , so yeah, if just from networking, I met an amazing human design specialist. I'll give her a shout out. Nicole Leno, and she's got an amazing podcast as well. And uh, yeah, she kind of triggered that kind of part of me and. Another thing I discovered over the last year or two during the Covid times really , was that I'm a highly sensitive person, which was pretty eye-opening. I never real, I knew I was a bit sensitive, but I, I had no idea that one in five people was like me. I always thought I was a bit of an oddball on my own and kind of, you know, tried to mirror everybody else around me. Finding out that one in five, you know, whether their male or female is highly sensitive, was just like an epiphany moment. And it was like, Sarah: where did you say, one out Jen: of five? Yeah, 20%. Wow. Which I never realized. I, I thought they're not, you know, there can't be that many people like me out there, or that's how I felt. Yeah. So it was really freeing and I was just, Where are these people? Because [00:03:00] I don't really see them, especially on LinkedIn. , there's more of that kind of hustle bro marketing approach. And I was like, we're all sensitive people. I wanna connect with them. All the impacts. So I think, yeah, the combination of the HS p and then the human design have led to my epiphany . Sarah: Yeah. Yeah. No, totally. And that's exactly, I loved, loved it so much how you kind. You know, it made your, uh, , audience participate in that discovery because you were like posting things on LinkedIn. , did you know this about HSPs and so , There's probably a fair amount of your, , followers who discovered at the same time as you did that they are, , highly sensitive people. Yeah, it was really interesting to watch that transformation. And, to me, from the outside looking in, it looks. Your ideal client is now kind of a twin of you or a mirror of [00:04:00] you? . It's Jen: me, . It's basically another sensitive, so I either an inch pair an empire or a highly sensitive person. So because I just think I didn't have these role models when I was, you know, starting off in business or going into the online space, I modeled. The nonsense of people. And yes, it's worked to a point, but I, yeah, I just wouldn't like really represent the other side of things because I think as sensitives, we are the kind of the quiet nurturers in the background who are not necessarily making the most noise and we're always trying to spotlight other people and , , Nurture from afar. So I feel like yeah, kind of a responsibility to get that side of things out there and to, you know, be somebody for the other sensitives to relate to as well. Because I think a lot of the, the traditional, like non sensitive marketing made me feel like a bit of a failure. It was like I could do it to a point, and then it was [00:05:00] like, why isn't this working for me? I feel like I'm banging my head against a wall. Why does this feel gross? Yeah. Or why can't I do this? Is it because I'm so sensitive? And then you kind of realize, oh, there is another way of doing things . Yeah, totally. But just put that out Sarah: there. Yeah. Yeah. How do you feel right now with your new brand? Because like if you talk. Typical thing of nicheing, , Yeah. You know, how do you define your niche? And, and now really in your words, it's like, well, I am my best ideal client. And so often I have, , kind of new people in business telling me is that even okay? Can we, you know, look at it that way? And I'm like, Yeah, for sure. Because we are creating the solution that we never saw out there. So, So do you see it that way as well? Jen: Yeah, definitely. And I think for a long time I'm very much an accidental business owner. I never set out [00:06:00] to, to intentionally do this, and it happened by accident. So I think for the first year of my business There wasn't a lot of attention behind what my brand was and who I stood for, and I was helping everyone. And then it got to a point when it was like, Okay, who do I intentionally wanna work with? And then I was, you know, still not super focused. And then it's got to the stage where, who do I like working wear? And it's okay to choose the people that I like because for me, energy is super important and. I'm sure we've all had experiences when we've worked with the wrong people and your energy is totally depleted, like mentally, physically. And I think it got to that point where I thought, you know what, Who says being in business can't be fun? Who says I can't work with the people that I want to, who can give me energy and I can give them energy? So it's kind of, it's taken me a long time. I wish I'd. Got to this realization in the first year of my business, but I think it's taken like five years to actually go, Do you know what? I have the right to choice. It's my business, my rules, and these are the people I choose to support. [00:07:00] Yeah. Um, I think when you first start, you just wanna help everyone, but then you're a bit too generic and a bit too vague, and you're ultimately not helping. And you're not helping yourself either because you're not reaching or connecting with the right people. Sarah: Right? Yeah. No, totally. So, so to me, you really kind of applied humane marketing because not only did you bring more of you to your marketing, so the H S P aspect, but then you also brought in your passion, which is the human design, right? So, yeah. Yeah, really combining things that we think is just. Fitting into the business world. Did you ever ask yourself that question? Can I? Yeah. Who am I to do that? Jen: Yeah, definitely. And I struggled with it and. , initially, especially with the, Yeah, well, both of them. It was like, Oh, if I start saying I'm as sensitive, well people think, Oh, I don't wanna work with her , what does that mean? And I think there's a lot of misconceptions about, like, do people think I'm constantly [00:08:00] crying and it's like, I don't, I don't cry that much. I cry on something sad, you know, obviously, but I've, I'm not like this overly emotional person, but I think when you say sensitive a lot, there's a lot of misconceptions out there with certain terms and they don't know what that means. So I think for me, I. Explore what that meant as well. What were the pros, what were the cons? And then I started to realize, oh, my sensitivity, the fact that I am an empath is my superpower because I can genuinely like support and nurture those clients that need that help, as opposed to just that, just do it. Approach and people are left kind like, Oh, I need a bit more support, more engagement, more accountability. So it took me a while to kinda lean into that. And then especially with the human design, I did struggle thinking, Woo, is this a bit too woo for people? And then I had to really like at myself and go, You know what? Who says it can't be a bit woo? And then it was like, I think I felt like I'd been. Putting myself in a box, like a marketing box [00:09:00] like everyone else. But it didn't feel quite right. And having discovered the human design, it was like, well, this is the missing piece. And actually, if people know me on a, on an individual level, I've always been quite you. Woo. And I remember even being like, you know, 10 years old and buying books. Capricorn, what does it mean to be a Capricorn? And then, you know what, whatever 20 yard get my life chart read and I am into this kind of thing. So it's been, it's been really interesting integrating this and I, and I'm not fully there yet. I'm very much a work in progress and it's. It's actually typical of my human design. I've learned I'm the type of person has to investigate, do a lot of research, and I'm doing that at the moment. I've given myself the goal of a hundred mini human design readings from my clients, and I think. Once I've ticked off that box in my head, then I'll transition more, a lot more into the, into that in the marketing. So I'm very much in my reset. I wish, [00:10:00] I wish I wasn't one of the, the, like the, the investigators that have to kind of do this, but this is my personality . I have to dig deep before I've got the confidence. Now I've, I know I've done the research, I've done all. Did. Now I feel like I'm gonna talk about this. Whereas I know there's lots of other people who are just like, Okay, I'm an expert. I've done one reading, and here I go. Whereas I have, I feel personally and according to my design, I have to do it the long way. Yeah, it's very much a work in progress, but I'm getting there. I've done, like, I've done 75 mini readings over the summer, which has been really exciting. , I've, it's been great getting to learn everybody's personality, , their makeup and getting their feedback too. And, you know, hearing that it resonates so much, even from like a simple little reading. Sarah: So how do you combine the two then? Are these still LinkedIn clients and you're just using the human design as kind of a, a way to discover their superpower? Or are they coming [00:11:00] to you only for human design? Jen: No, they're, they're definitely LinkedIn clients, and then I've done a few Guinea things with friends and family as well. So I'm incorporating it really in terms of. Content and sending dms and what feels natural. So it's very much a, a mini human design reading. I'm not saying, Oh, I'm the ultimate human design expert. It's just, I've taken a kind of a flavor of it, like what I think is really interesting in terms of online marketing and feeding that back. And I think it's given people so much. Insight and then freedom to be themselves and realize, wow, we're not all born to just do it and manifest and initiate Yeah. And I think that that makes a lot of people feel like failure because there's like, Why can't I just do it? And then you kind of read their design and you're like, Ah. Cause you're not built to just do it. It's not Sarah: being right. Yeah. I, And I love that. I love how. [00:12:00] Call it a mini reading because you're saying, you know, like you said, you know, others go to human design school and I think it takes like a, I don't, can't remember how long, but it, it's pretty intense. And so you're like, No, I'm passionate about this and I know enough to be able to tell you. You know, this is your design and this is how I think now you can use it in, you know, your showing up on, on LinkedIn and, and it's similar to what we do in the marketing, like we're human program and the P of Personal Power. I go, you know, I show them about human design, I show them about the ENEA grant, like everything. We're like, okay, let's just do a lot of personality assessments to really figure out how we're wired and who we are. Yeah. And because like, Showed. And, and that's why I, I loved having you on for this is it's like when you know who you are and how you're wired, then you can really market from within and just show up, [00:13:00] right? Jen: Yeah. And um, you remind me that I have got a book on any grand I've yet to read cuz I like you, I love anything to do with this. So I've done all the disc, the Myers break. That is on my reading list and yeah, it's another good one. Another one to explore. Sarah: Exactly. Yeah. So what do you feel like has changed, since this transformation? Like do you feel like in your LinkedIn post you show up differently, more confident or. What has changed? Yeah. I think I'm Jen: just more confident in myself. It's taken away a lot of stress about feeling, and I had to act one way and having that inner struggle, but not quite understanding why I had that inner struggle. because I could do a lot of like nonsensitive things or things that are against my design, but, you know, knowing deep down that things didn't feel. Completely a hundred percent good . And so it's made me kind of go, Oh, okay. That's why that doesn't feel good because my design as a generator is that I'm built [00:14:00] to respond and I, it totally makes sense when I learn that, you know, I can go on LinkedIn any minute of the day and I can respond and do a comment to any post because that's just who I am. And I like giving my opinion and I like sharing like that. And I just, To be in response. So that's really been eye opening as opposed to this kind of, you know, initiation, constantly creating content. I can do it, you know, but I have to be in response to something. So it could be a. We did our amazing workshop on, you know, LinkedIn. Well, we're human and I'll think back and go, Okay, what were the questions that people were asking me? And then I'll go out and make content in response. Mm-hmm. to that. And that feels good because they're general, you know, FAQs, the questions, answers. Whereas I did struggle with just creating content, you know, out of nowhere. So I think, yeah, once you know, Your makeup, like what feels good for you, then you can, Then you can, Yeah. You just feel a lot more free, a lot more happy at [00:15:00] ease. Whereas before, yeah, I just felt a bit more in a box and a bit more pressurizing and I was like, Why can't I do this the way the others do ? And at the surface I probably looked like I was, you know, doing it the same, but it just didn't feel as good deep down. Sarah: Yeah, yeah. Yeah. , I feel like. We're talking about the worldview a lot in humane marketing. Like instead of maybe narrowing down your niche, so specifically I, I say bring your worldview to your marketing. do you feel like, Openly saying, you, you talked about the woo does that feel like, okay, this is part of my worldview. That's just how I see things, and whether you agree with that or not, I don't care because this is where I stand for. Yeah. Jen: Yeah. I think it's important to bring yourself and your two personality to your marketing, because you'll never. , you want to attract the right people and you wanna repel the wrong people. Mm-hmm. . So if somebody doesn't like the woo, they're not my ideal client, and that, and [00:16:00] that's fine. You know? , so I think it's about just leaning into that and realize you are never gonna attract everyone anyway. And, and. Thinking, Well, who do you wanna attract? And if you speak their language, they will come to you. The other people won't be interested. But they will have a very different worldview and a very different way of thinking. Cause I know the two of us, we have a big focus and passion about. Showing up as a human being. So I'd say we're both more excited than the algorithm and the stats and the, the kinda analytical side of it. Obviously we know about it, but it doesn't light me up. We'd ra like, we'd rather a human approach and I think people who resonate with that will come to us. Whereas if somebody is more, you know, interested in the algorithm and the figures, there will be another trainer or consultant that will be the best fit for them and that's fine. They're not my adding client . So I think it's kinda, yeah. , just realizing that you will actually be a lot happier in your business. You will [00:17:00] attract. Far better clients if you lean into who you are. And I know initially I was afraid to do it because you're looking at everyone else and you have feeling you have to be this perfect version of you and then you realize it's kind of all built on a lie. And I think that's how I felt with my business. I'd won all these awards, but I just felt all a bit fake. It was kind of like, I've done your way of marketing, I can do it, but deep doesn't resonate at all. It's like, and it didn't, you know, I didn't always attract the right people to me, and that's why, because I was perpetuating one kind of type of marketing that wasn't fully in alignment. So I think, yeah, it's just realizing is, is okay to show up as yourself, you know, Woo. Warts and all, you know, and, and you, you'll feel a lot freer and. That will, you will attract the right people then because the right energy will go out. Sarah: Before you said, you know, you wish you'd known five years ago. And, and, and I definitely [00:18:00] feel the same. Do you feel like. Sometimes I'm confused. I feel like maybe it's almost like you have to go through this in order to figure out who you are. Yeah. But at the same time, I would like, , for new business owners to kind of take the shortcut and just start with that. But it's, I seem to hear that story over and over again. I wish I'd known, you know, when I, I kind of went. That direction first until I came back and came full circle. What's the, Yeah, what's your take Jen: on this? I think it, I think everybody just needs to read your books. . Thanks. You know, the marketing book and the selling book, because I think people just need to know there are different options out there, you know, because, We don't all fit in the same box, but sadly, a lot of people who have louder voices get their kind of boxes out there, and you think that that's the norm. Whereas there are like quite earth boxes, , you know, more sensitive sides. So I think it's [00:19:00] important to, to just spotlight that there are different ways and different types of people, different types of personalities, different types of makeup. , and sadly, a lot of that wasn't out there, and I'm so grateful for you writing your books and starting this conversation and starting your marketing circle and getting the conversation out there because I think more people need to hear it because. Yeah, there's a lot of, it's, you know, there's so many people looking on LinkedIn and it's like, why are they looking? They're probably sensitive. They're probably like us kinda going, Oh, I'm not sure if this resonates with me. This feels a bit too much. So yeah, I think it's important to, to get this message out there because we don't want people to. Go to the, you know, the pain. Yeah, yeah, the pain. But I suppose, like you say, sometimes is worth it. It's like a diamond. It has to be crushed, doesn't it? To, you know, have as brilliance in the end. And I suppose you appreciate. The journey when you're at the end of it. I don't, can't say I appreciated it [00:20:00] in the hard times, but, I suppose that's what we do. We've done the journey in the hard times, and I don't want everybody to have to go through this if they can avoid Sarah: it. Yeah. So you're, you're, what you're saying is you think it's still like that for a lot of people who are just starting. They take some kind of, I, you know, hear it from a lot of coaching. They get their coaching, degree or accreditation. And then immediately even in the school, they tell 'em, Oh, there's this and this marketing program. And usually they're the big. Big giant programs, Right. That we all know who we're talking about. Yeah. And they're exactly, They're just kind of get fit into this box or funnel or whatever. Yeah. And then, yeah, they're like, Oh, I didn't know I was gonna have to do this marketing thing. That really doesn't feel good. . Yeah. Jen: Yeah. I think so many bus, I mean, I was naive when I first launched. I was like, Oh, here's my website today. And I just thought, Oh, they're all so booking in. Sales calls. I [00:21:00] don't need sales calls. I'm an introvert. They're just gonna book to my website and they're gonna email me. And it was kinda like, , no , you have to get like your voice out there and attract people to your website. So it is very much a learning lesson. And I think a lot of business owners, we did not go into business to be doing, the marketing side of things or the selling side of things. So yeah, I. And there's, I've heard of so many horror stories, like you said, about big programs where there's very much a methodology that's the, the lead coach's way. But quite often the lead coach is quite unique in their makeup or their personality or their human design. So it's not easily like replicated with the people that sign up because they're completely different. You know, mindset wise, mentality wise, make you know, completely different types of people. But they kind of perpetuate that this is the only, the only way to do it. And that's why a lot of people fall out of love with LinkedIn or the online [00:22:00] space, cuz they're just like, Oh, it's too hard. but yeah, they kind of push this method as the only way and. I have heard about people just doing things that didn't resonate and then just writing off LinkedIn or writing off the online space, which is quite sad. , which I think is important. Like that's why it's so important to have your, your voice out there, your message out there, your books out there. Sarah: Mm. Thank you, Jen. Yeah. What, what do you say to someone who's listening and, you know, they're thinking about this idea of the passion? Maybe it's, woo, maybe it's, yeah, maybe it's not. Woo. Maybe it's just something that they're doing as a hobby. , and they, that they really love and they're like, I wish I could. You know, do more of this. And I think really that's what, where we're heading, I'm always talking about this new business paradigm, but that's what I mean by the new business paradigm is like, how do we combine, , these things? I don't even buy into the conversation of, you know, you're not really running a business. It is a hobby. I'm like, Well, what [00:23:00] if one can be the other? It's just like, why do we have to define. One as a hobby and the other one as a business. Yeah. What if we just not talk about making a life or making a living? You know, like, yeah, we all ne have bills to pay. We need to provide for ourselves, but we just need to figure out what we can do That A, brings us joy, but also, you know, somehow pays the bills. So yeah. What would you say to someone who's like, I have. Passion for something, but it has nothing to do with what I do for a living. You know? What would you tell them? How did you go about thinking, What if I bring this in? Jen: I would just say lean into it a hundred percent. And I know somebody said it to me like five and a half years ago. Do something you love. And I was like, Yeah, yeah, yeah. And I kind of brushed it off and I was like, Oh, I like LinkedIn, whatever. And I didn't fully listen to them and it's taken me five years to come around. So definitely, incorporate that. [00:24:00] They don't have to be two separate things, as Sarah is saying, and you're gonna need some kind of point of differentiation. I think at the, at the start, we're all like, What's my usb? What's my usp? And there's a lot of it that crosses over everybody else's usp. But I think it's the thing that will make you different is this passion, you know, this love for something. That will be the thing that will actually draw people to you, which I would never have thought of, you know, five years ago. I would just think, Well, you're willing to train, you're gonna come, I'm gonna chat about LinkedIn. Why would I chat about anything else? So I would fully lean into it and you might surprise yourself with, you know, the opportunities and. People buy people, but it's, it's that passion and energy and I know kind of leaning into human design has reignited my love of LinkedIn. Mm-hmm. , which is probably dwindling a little bit because of that Bro hustle marketing. I was like, oh God, you know, It was a way for me to kind of go, okay, if I do a bit of [00:25:00] this and a bit of that, It just, yeah, it's re-energized me and my business, and I'm a lot more excited to work with people one to one and kick things off with the human design reading, you know? So I would say, yeah, fully lean in, Don't discount any of your passions because they can be the thing that makes you stand out and be memorable. Top of mind. So, yeah, lean into it and you never know, like, who's to say your passion can't make you money. Like, you know, I think we all have this idea, and I know I did that. You know, business is hard. It has to be hard. We have to do the hard work. We've come from corporate and we've done so many hours and it has to be the same in our business. And you think, no, actually, you know, our passions and our strengths, not everybody has them right for staff, and we deserve to be paid well for them. We're sharing our knowledge and our enthusiasm at, you know, and our expertise. So I would lean into it because who says you can't have fun with your business and [00:26:00] you can't do something that you love? And the most successful business owners are the ones who are in love with what they do, , because it doesn't feel like a business. Then they've got that motivation. They wanna wake up, they wanna do more of that, whereas, yeah. I, I was losing a little bit of passion, and I won't lie, , I was about two years ago. I was kind of like, oh, because there was too many other, you know, just crush it, just do it. And I was like, Oh, this isn't resonating. So finding this or leaning into this bit of woo , I don't think is way, but I, you know, the, the, the wrong type of person will think is way, whatever. I'm not interested in this at all, but leading into it has really like little spark in me. Yeah, I totally lean into your passion. Never discount them because you never know where it's gonna lead you. And who says can't make you money? . Sarah: Yeah. And, and I really, again, from the outside looking in it like it made your brand, like, you know, before you had a brand, but. [00:27:00] It that was kind of like, Well, it's what everybody else is saying. Yeah, yeah, yeah, yeah. And, and, and let's, let's just say it how it is, like, you know, Link, There's a lot of LinkedIn specialists and experts now. Before when we started, maybe less. Yeah. Um, but, but now everybody is a LinkedIn trainer, so Yeah. How can you, Yeah. How do you stand out? And that's kind of just an additional benefit of bringing your passion into your business because that's truly how you're gonna Yeah. Stand out and be remembered. I'm, I remember, one of my, , early friend online friends, Denise Wakeman, she. Probably like 10 years ago now, she kind of rebranded into, can't remember the exact name of the brand, but really had to do with her adventurous spirit. And she was always traveling and to like, you know, crazy places like Peru and, and all these places. And she made that her brand and so, That kind of stuff sticks with you. So [00:28:00] I think it's, it's the same thing for you Jen: really. It's how you connect as a human being, isn't it? It's like when you, Right before this podcast, I was in a networking event and it's a little bit different in the sense of the host makes us. Kind of not strange questions but different questions. Like one question was, you know, tell me something off your book at list or tell me , what's your guilty pleasure? And it's kind of like these kind of questions are how you connect. Cuz we were all laughing, you know, we were chatting about a lot of the guilty pleasures were really trash TV programs, And it was like, ok, I'm gonna remember you're the lady that liked that. You know, like rather. Your profession. You know, like it's when you bring that bit of personality in. Yeah. Another one was like, who would you take on a blind date? And this was how we were actually connecting and laughing as human beings. This kind of made such a difference and I think. In business, you can kind of be tunnel vision and like, Oh, I'm LinkedIn trainer. You know, LinkedIn is [00:29:00] all blah, blah, blah. LinkedIn. LinkedIn, LinkedIn, LinkedIn. But it, you know, it was when you bring that extra passion in or that extra thing that you do, like, I love the, the way you were always mentioning that you're like an ex hippie that's in my head, you know? So I think, yeah, things like that make the. Sarah: Yeah. Yeah. No, totally. Ah, this has been so good. Thank you so much, Jen. I, I can, I think people hear that passion as well, you know, it's like, Yeah. You can tell that from the kind of boring, you know, LinkedIn algorithms, blah, blah, blah. No, it's like, You're talking to humans. Yes, these humans want to use LinkedIn, but you're basically helping them with this tool that is human design to really figure out, well, how is this LinkedIn tool gonna work for you? Because you're just listening to everybody else out there. Well, they're gonna tell you, yeah, to sell your soul on LinkedIn and maybe that's not gonna work for you. [00:30:00] So, Jen: Oh, and I think it gives you, it gives you an understanding of yourself, but it also gives you an understanding of of other people. And then it's like, Oh, okay, that didn't work for that person, because they're that type of person and I think we need to learn to. Understand each other more because there's a lot of copy and paste and, you know, cookie clutter approaches out there, and they're never gonna work with everyone. They're only gonna resonate where it's a tiny percentage. So I think the more you can understand yourself and others, the more you're gonna connect as a, as an individual, and you're gonna have better relationships. And I think so many people just wanna fast track, don't they? They just want this magic silver bullet. I want it now. Yeah, and you have to put Sarah: a little bit work in. And I was just thinking as, as you're talking it, it's because we're, we're hosting a, a workshop about, about confidence and there as well. The first part to confidence is to know yourself and find out who you are and how you're wired. And so when you think about marketing, you [00:31:00] need confidence to market well, you need to know yourself first before you get the confidence. So Jen: yeah, that's really interesting cuz I don't. A lot of, many readings this year and one of my clients there is like one of the centers in human design about the south, and hers is completely open. And yeah, she doesn't really know herself. She's actually in that transition of trying to, you know, Find out who she is, and I know it's definitely led to a lot of procrastination for her and mm-hmm. and stress. So I think, yeah, you really need to know who you are, who you stand, you know, what you stand for, what are your values, what are you trying to achieve, and not copy other people's values. You really need to dig deep as to what's gonna resonate with you. Yeah. Rather than, you know, a lot of copy and paste. Oh, that sounds good. I'll take a bit of that. Or I should be doing this because I do this. But yeah, I. You have to, you have to have that confidence. That's if you don't have it. You're [00:32:00] not gonna ever be comfortable showing up as a business owner, whether it is online or on a sales call or anything, and people can feel that off you They can feel that energy if you are not confident. They're not gonna be confident in partnering with money to work with you. Confidence is everything, isn't it? Sarah: It is. Yeah. This has been so good. Thank you so much for taking the time. Please do share with people where they can find you and maybe sign up for a, a mini reading slash LinkedIn Consulting. Tell us all about where they can find you. Pairing Jen: Sarah, so obviously I'm on LinkedIn, so it's Jen Corcoran, c o r c o r a n, or my website is www.mysuperconnector.co uk. And yeah, so two of them are probably my main things and you could find my email on my website as well. Sarah: [00:33:00] Wonderful. I always have one last question and that is, what are you grateful for today? Or this. Jen: I'm grateful for you on this conversation and someone bringing the human side of life and marketing out there, because I don't know anybody else doing it, Sarah. So I'm grateful for us getting this out in the world, and I can't wait to share this podcast with my network and my community. So, yeah, grateful for a like mine. Thank you. Fellow hsv, fellow introverts, fellow centered people in business. Cause I know when I first started it was like heart centered. What's that? That's a bit, you know? But yeah, I'm all about people like you and you, Sarah: and likewise. Thank you so much for hanging out again, Jen. We'll do it again Jen: soon. Thanks Ev. Thanks everyone.

Today I'm chatting with my friend Jen Corcoran about how to make your passion part of your business. Jen and I have known each other many years as we are both LinkedIn specialists - and we even met once in real life in London. Most recently we hosted the 'LinkedIn Like We're Human' workshop together which was so fun and people absolutely adored it. In case you missed it you can buy the recording of that 75-minute masterclass for only $27. Jen Corcoran is an award-winning LinkedIn expert. Known as ‘The Super Connector' and one of the UK's most successful LinkedIn trainers, she helps thousands of people thrive online through her online courses, consulting, workshops and talks. Jen helps female entrepreneurs to increase their confidence on LinkedIn by teaching them how to super boost their LinkedIn profile and connect with finesse in order to raise their brand, attract more clients and make more money in a holistic and human way. She is passionate about human design and is a Generator 1/3. In this episode, you'll learn about how to make your passion part of your business as well as... Jen's recent brand transformation - and personal awakening Her new 'niche' that mirrors who she is and how she sees the world of business How she also brought her passion for Human Design into her LinkedIn work How knowing more about their design helps her clients show up on LinkedIn What has changed for her since this transformation, how she communicates differently How she lives her new 'brand' on LinkedIn? What kind of posts etc? Her advice to listeners if they would like to combine one of their passions with their work but don't know where to start. And so much more Jen's Resources   Jen's Website Check out Jen's free resources Connect with Laura on: LinkedIn YouTube   Sarah's Resources Watch this episode on Youtube (FREE) Sarah's One Page Marketing Plan (FREE) Sarah Suggests Newsletter (FREE) The Humane Business Manifesto (FREE) Gentle Confidence Mini-Course Marketing Like We're Human - Sarah's book The Humane Marketing Circle Authentic & Fair Pricing Mini-Course Podcast Show Notes We use Descript to edit our episodes and it's fantastic! Email Sarah at sarah@sarahsantacroce.com Thanks for listening!   After you listen, check out Humane Business Manifesto, an invitation to belong to a movement of people who do business the humane and gentle way and disrupt the current marketing paradigm. You can download it for free at this page. There's no opt-in. Just an instant download. Are you enjoying the podcast?  The Humane Marketing show is listener-supported—I'd love for you to become an active supporter of the show and join the Humane Marketing Circle. You will be invited to a private monthly Q&A call with me and fellow Humane Marketers -  a safe zone to hang out with like-minded conscious entrepreneurs and help each other build our business and grow our impact.  — I'd love for you to join us! Learn more at humane.marketing/circle Don't forget to subscribe to the show on iTunes or on Android to get notified for all my future shows and why not sign up for my weekly(ish) "Sarah Suggests Saturdays", a round-up of best practices, tools I use, books I read, podcasts, and other resources. Raise your hand and join the Humane Business Revolution. Warmly, Sarah Imperfect Transcript of the show We use and love Descript to edit our podcast and provide this free transcript of the episode. And yes, that's an affiliate link. Sarah: Hey Jen, so good to speak to you.  Jen: Lovely to see you, Sarah. Thanks for having me on today.  Sarah: Yeah, thank you. Feel like we just spoken and we did LA we just hosted that, , workshop on LinkedIn, like we're human together last week. Right. And so yeah. Great. We decided, Okay. You know, it's a good idea to also, , kind of host a podcast. But with a bit of a different angle. So we're not actually gonna talk too much about LinkedIn, even though Yeah. That's what you do for a living. But I'm super curious, , about this transformation that I feel like you've gone through in the last, would you say a year or, or so?  Jen: Yeah, definitely a year and definitely this whole year. So 2022.  Sarah: Yeah. Yeah. So from just seeing and also our conversations via email, but also just seeing your, your posts on LinkedIn, you can kind of see from the outside. Ah, Jen [00:01:00] has been going through some transformation, you know, some in their work, but then that was also reflected in your brand. Right. So kind of tell us about, Transformation, what led you to it? Probably and, and yeah. Where, what you're doing now.  Jen: Yeah. I think it's just, I think when you are a business owner, you're always doing some kind of personal development work to, to get better. Within yourself that will help your business as a whole. So I think just from coaching and networking, I've met some really interesting people over the last few years and one of them was a specialist in human design and I had a mini human design reading where, and I was like, Wow, this is really interesting. I wanna explore more. So got really nerdy. You recommended a great book to me, which I read, and I did a course and kind of dipping my toe in more and more and more and started to do mini [00:02:00] readings from my clients. , so yeah, if just from networking, I met an amazing human design specialist. I'll give her a shout out. Nicole Leno, and she's got an amazing podcast as well. And uh, yeah, she kind of triggered that kind of part of me and. Another thing I discovered over the last year or two during the Covid times really , was that I'm a highly sensitive person, which was pretty eye-opening. I never real, I knew I was a bit sensitive, but I, I had no idea that one in five people was like me. I always thought I was a bit of an oddball on my own and kind of, you know, tried to mirror everybody else around me. Finding out that one in five, you know, whether their male or female is highly sensitive, was just like an epiphany moment. And it was like,  Sarah: where did you say, one out  Jen: of five? Yeah, 20%. Wow. Which I never realized. I, I thought they're not, you know, there can't be that many people like me out there, or that's how I felt. Yeah. So it was really freeing and I was just, Where are these people? Because [00:03:00] I don't really see them, especially on LinkedIn. , there's more of that kind of hustle bro marketing approach. And I was like, we're all sensitive people. I wanna connect with them. All the impacts. So I think, yeah, the combination of the HS p and then the human design have led to my epiphany .  Sarah: Yeah. Yeah. No, totally. And that's exactly, I loved, loved it so much how you kind. You know, it made your, uh, , audience participate in that discovery because you were like posting things on LinkedIn. , did you know this about HSPs and so , There's probably a fair amount of your, , followers who discovered at the same time as you did that they are, , highly sensitive people. Yeah, it was really interesting to watch that transformation. And, to me, from the outside looking in, it looks. Your ideal client is now kind of a twin of you or a mirror of [00:04:00] you? . It's  Jen: me, . It's basically another sensitive, so I either an inch pair an empire or a highly sensitive person. So because I just think I didn't have these role models when I was, you know, starting off in business or going into the online space, I modeled. The nonsense of people. And yes, it's worked to a point, but I, yeah, I just wouldn't like really represent the other side of things because I think as sensitives, we are the kind of the quiet nurturers in the background who are not necessarily making the most noise and we're always trying to spotlight other people and , , Nurture from afar. So I feel like yeah, kind of a responsibility to get that side of things out there and to, you know, be somebody for the other sensitives to relate to as well. Because I think a lot of the, the traditional, like non sensitive marketing made me feel like a bit of a failure. It was like I could do it to a point, and then it was [00:05:00] like, why isn't this working for me? I feel like I'm banging my head against a wall. Why does this feel gross? Yeah. Or why can't I do this? Is it because I'm so sensitive? And then you kind of realize, oh, there is another way of doing things . Yeah, totally. But just put that out  Sarah: there. Yeah. Yeah. How do you feel right now with your new brand? Because like if you talk. Typical thing of nicheing, , Yeah. You know, how do you define your niche? And, and now really in your words, it's like, well, I am my best ideal client. And so often I have, , kind of new people in business telling me is that even okay? Can we, you know, look at it that way? And I'm like, Yeah, for sure. Because we are creating the solution that we never saw out there. So, So do you see it that way as well?  Jen: Yeah, definitely. And I think for a long time I'm very much an accidental business owner. I never set out [00:06:00] to, to intentionally do this, and it happened by accident. So I think for the first year of my business There wasn't a lot of attention behind what my brand was and who I stood for, and I was helping everyone. And then it got to a point when it was like, Okay, who do I intentionally wanna work with? And then I was, you know, still not super focused. And then it's got to the stage where, who do I like working wear? And it's okay to choose the people that I like because for me, energy is super important and. I'm sure we've all had experiences when we've worked with the wrong people and your energy is totally depleted, like mentally, physically. And I think it got to that point where I thought, you know what, Who says being in business can't be fun? Who says I can't work with the people that I want to, who can give me energy and I can give them energy? So it's kind of, it's taken me a long time. I wish I'd. Got to this realization in the first year of my business, but I think it's taken like five years to actually go, Do you know what? I have the right to choice. It's my business, my rules, and these are the people I choose to support. [00:07:00] Yeah. Um, I think when you first start, you just wanna help everyone, but then you're a bit too generic and a bit too vague, and you're ultimately not helping. And you're not helping yourself either because you're not reaching or connecting with the right people. Sarah: Right? Yeah. No, totally. So, so to me, you really kind of applied humane marketing because not only did you bring more of you to your marketing, so the H S P aspect, but then you also brought in your passion, which is the human design, right? So, yeah. Yeah, really combining things that we think is just. Fitting into the business world. Did you ever ask yourself that question? Can I? Yeah. Who am I to do that?  Jen: Yeah, definitely. And I struggled with it and. , initially, especially with the, Yeah, well, both of them. It was like, Oh, if I start saying I'm as sensitive, well people think, Oh, I don't wanna work with her , what does that mean? And I think there's a lot of misconceptions about, like, do people think I'm constantly [00:08:00] crying and it's like, I don't, I don't cry that much. I cry on something sad, you know, obviously, but I've, I'm not like this overly emotional person, but I think when you say sensitive a lot, there's a lot of misconceptions out there with certain terms and they don't know what that means. So I think for me, I. Explore what that meant as well. What were the pros, what were the cons? And then I started to realize, oh, my sensitivity, the fact that I am an empath is my superpower because I can genuinely like support and nurture those clients that need that help, as opposed to just that, just do it. Approach and people are left kind like, Oh, I need a bit more support, more engagement, more accountability. So it took me a while to kinda lean into that. And then especially with the human design, I did struggle thinking, Woo, is this a bit too woo for people? And then I had to really like at myself and go, You know what? Who says it can't be a bit woo? And then it was like, I think I felt like I'd been. Putting myself in a box, like a marketing box [00:09:00] like everyone else. But it didn't feel quite right. And having discovered the human design, it was like, well, this is the missing piece. And actually, if people know me on a, on an individual level, I've always been quite you. Woo. And I remember even being like, you know, 10 years old and buying books. Capricorn, what does it mean to be a Capricorn? And then, you know what, whatever 20 yard get my life chart read and I am into this kind of thing. So it's been, it's been really interesting integrating this and I, and I'm not fully there yet. I'm very much a work in progress and it's. It's actually typical of my human design. I've learned I'm the type of person has to investigate, do a lot of research, and I'm doing that at the moment. I've given myself the goal of a hundred mini human design readings from my clients, and I think. Once I've ticked off that box in my head, then I'll transition more, a lot more into the, into that in the marketing. So I'm very much in my reset. I wish, [00:10:00] I wish I wasn't one of the, the, like the, the investigators that have to kind of do this, but this is my personality . I have to dig deep before I've got the confidence. Now I've, I know I've done the research, I've done all. Did. Now I feel like I'm gonna talk about this. Whereas I know there's lots of other people who are just like, Okay, I'm an expert. I've done one reading, and here I go. Whereas I have, I feel personally and according to my design, I have to do it the long way. Yeah, it's very much a work in progress, but I'm getting there. I've done, like, I've done 75 mini readings over the summer, which has been really exciting. , I've, it's been great getting to learn everybody's personality, , their makeup and getting their feedback too. And, you know, hearing that it resonates so much, even from like a simple little reading.  Sarah: So how do you combine the two then? Are these still LinkedIn clients and you're just using the human design as kind of a, a way to discover their superpower? Or are they coming [00:11:00] to you only for human design?  Jen: No, they're, they're definitely LinkedIn clients, and then I've done a few Guinea things with friends and family as well. So I'm incorporating it really in terms of. Content and sending dms and what feels natural. So it's very much a, a mini human design reading. I'm not saying, Oh, I'm the ultimate human design expert. It's just, I've taken a kind of a flavor of it, like what I think is really interesting in terms of online marketing and feeding that back. And I think it's given people so much. Insight and then freedom to be themselves and realize, wow, we're not all born to just do it and manifest and initiate Yeah. And I think that that makes a lot of people feel like failure because there's like, Why can't I just do it? And then you kind of read their design and you're like, Ah. Cause you're not built to just do it. It's not  Sarah: being right. Yeah. I, And I love that. I love how. [00:12:00] Call it a mini reading because you're saying, you know, like you said, you know, others go to human design school and I think it takes like a, I don't, can't remember how long, but it, it's pretty intense. And so you're like, No, I'm passionate about this and I know enough to be able to tell you. You know, this is your design and this is how I think now you can use it in, you know, your showing up on, on LinkedIn and, and it's similar to what we do in the marketing, like we're human program and the P of Personal Power. I go, you know, I show them about human design, I show them about the ENEA grant, like everything. We're like, okay, let's just do a lot of personality assessments to really figure out how we're wired and who we are. Yeah. And because like, Showed. And, and that's why I, I loved having you on for this is it's like when you know who you are and how you're wired, then you can really market from within and just show up, [00:13:00] right? Jen: Yeah. And um, you remind me that I have got a book on any grand I've yet to read cuz I like you, I love anything to do with this. So I've done all the disc, the Myers break. That is on my reading list and yeah, it's another good one. Another one to explore.  Sarah: Exactly. Yeah. So what do you feel like has changed, since this transformation? Like do you feel like in your LinkedIn post you show up differently, more confident or. What has changed? Yeah. I think I'm  Jen: just more confident in myself. It's taken away a lot of stress about feeling, and I had to act one way and having that inner struggle, but not quite understanding why I had that inner struggle. because I could do a lot of like nonsensitive things or things that are against my design, but, you know, knowing deep down that things didn't feel. Completely a hundred percent good . And so it's made me kind of go, Oh, okay. That's why that doesn't feel good because my design as a generator is that I'm built [00:14:00] to respond and I, it totally makes sense when I learn that, you know, I can go on LinkedIn any minute of the day and I can respond and do a comment to any post because that's just who I am. And I like giving my opinion and I like sharing like that. And I just, To be in response. So that's really been eye opening as opposed to this kind of, you know, initiation, constantly creating content. I can do it, you know, but I have to be in response to something. So it could be a. We did our amazing workshop on, you know, LinkedIn. Well, we're human and I'll think back and go, Okay, what were the questions that people were asking me? And then I'll go out and make content in response. Mm-hmm. to that. And that feels good because they're general, you know, FAQs, the questions, answers. Whereas I did struggle with just creating content, you know, out of nowhere. So I think, yeah, once you know, Your makeup, like what feels good for you, then you can, Then you can, Yeah. You just feel a lot more free, a lot more happy at [00:15:00] ease. Whereas before, yeah, I just felt a bit more in a box and a bit more pressurizing and I was like, Why can't I do this the way the others do ? And at the surface I probably looked like I was, you know, doing it the same, but it just didn't feel as good deep down. Sarah: Yeah, yeah. Yeah. , I feel like. We're talking about the worldview a lot in humane marketing. Like instead of maybe narrowing down your niche, so specifically I, I say bring your worldview to your marketing. do you feel like, Openly saying, you, you talked about the woo does that feel like, okay, this is part of my worldview. That's just how I see things, and whether you agree with that or not, I don't care because this is where I stand for. Yeah.  Jen: Yeah. I think it's important to bring yourself and your two personality to your marketing, because you'll never. , you want to attract the right people and you wanna repel the wrong people. Mm-hmm. . So if somebody doesn't like the woo, they're not my ideal client, and that, and [00:16:00] that's fine. You know? , so I think it's about just leaning into that and realize you are never gonna attract everyone anyway. And, and. Thinking, Well, who do you wanna attract? And if you speak their language, they will come to you. The other people won't be interested. But they will have a very different worldview and a very different way of thinking. Cause I know the two of us, we have a big focus and passion about. Showing up as a human being. So I'd say we're both more excited than the algorithm and the stats and the, the kinda analytical side of it. Obviously we know about it, but it doesn't light me up. We'd ra like, we'd rather a human approach and I think people who resonate with that will come to us. Whereas if somebody is more, you know, interested in the algorithm and the figures, there will be another trainer or consultant that will be the best fit for them and that's fine. They're not my adding client . So I think it's kinda, yeah. , just realizing that you will actually be a lot happier in your business. You will [00:17:00] attract. Far better clients if you lean into who you are. And I know initially I was afraid to do it because you're looking at everyone else and you have feeling you have to be this perfect version of you and then you realize it's kind of all built on a lie. And I think that's how I felt with my business. I'd won all these awards, but I just felt all a bit fake. It was kind of like, I've done your way of marketing, I can do it, but deep doesn't resonate at all. It's like, and it didn't, you know, I didn't always attract the right people to me, and that's why, because I was perpetuating one kind of type of marketing that wasn't fully in alignment. So I think, yeah, it's just realizing is, is okay to show up as yourself, you know, Woo. Warts and all, you know, and, and you, you'll feel a lot freer and. That will, you will attract the right people then because the right energy will go out.  Sarah: Before you said, you know, you wish you'd known five years ago. And, and, and I definitely [00:18:00] feel the same. Do you feel like. Sometimes I'm confused. I feel like maybe it's almost like you have to go through this in order to figure out who you are. Yeah. But at the same time, I would like, , for new business owners to kind of take the shortcut and just start with that. But it's, I seem to hear that story over and over again. I wish I'd known, you know, when I, I kind of went. That direction first until I came back and came full circle. What's the, Yeah, what's your take  Jen: on this? I think it, I think everybody just needs to read your books. . Thanks. You know, the marketing book and the selling book, because I think people just need to know there are different options out there, you know, because, We don't all fit in the same box, but sadly, a lot of people who have louder voices get their kind of boxes out there, and you think that that's the norm. Whereas there are like quite earth boxes, , you know, more sensitive sides. So I think it's [00:19:00] important to, to just spotlight that there are different ways and different types of people, different types of personalities, different types of makeup. , and sadly, a lot of that wasn't out there, and I'm so grateful for you writing your books and starting this conversation and starting your marketing circle and getting the conversation out there because I think more people need to hear it because. Yeah, there's a lot of, it's, you know, there's so many people looking on LinkedIn and it's like, why are they looking? They're probably sensitive. They're probably like us kinda going, Oh, I'm not sure if this resonates with me. This feels a bit too much. So yeah, I think it's important to, to get this message out there because we don't want people to. Go to the, you know, the pain. Yeah, yeah, the pain. But I suppose, like you say, sometimes is worth it. It's like a diamond. It has to be crushed, doesn't it? To, you know, have as brilliance in the end. And I suppose you appreciate. The journey when you're at the end of it. I don't, can't say I appreciated it [00:20:00] in the hard times, but, I suppose that's what we do. We've done the journey in the hard times, and I don't want everybody to have to go through this if they can avoid  Sarah: it. Yeah. So you're, you're, what you're saying is you think it's still like that for a lot of people who are just starting. They take some kind of, I, you know, hear it from a lot of coaching. They get their coaching, degree or accreditation. And then immediately even in the school, they tell 'em, Oh, there's this and this marketing program. And usually they're the big. Big giant programs, Right. That we all know who we're talking about. Yeah. And they're exactly, They're just kind of get fit into this box or funnel or whatever. Yeah. And then, yeah, they're like, Oh, I didn't know I was gonna have to do this marketing thing. That really doesn't feel good. . Yeah.  Jen: Yeah. I think so many bus, I mean, I was naive when I first launched. I was like, Oh, here's my website today. And I just thought, Oh, they're all so booking in. Sales calls. I [00:21:00] don't need sales calls. I'm an introvert. They're just gonna book to my website and they're gonna email me. And it was kinda like, , no , you have to get like your voice out there and attract people to your website. So it is very much a learning lesson. And I think a lot of business owners, we did not go into business to be doing, the marketing side of things or the selling side of things. So yeah, I. And there's, I've heard of so many horror stories, like you said, about big programs where there's very much a methodology that's the, the lead coach's way. But quite often the lead coach is quite unique in their makeup or their personality or their human design. So it's not easily like replicated with the people that sign up because they're completely different. You know, mindset wise, mentality wise, make you know, completely different types of people. But they kind of perpetuate that this is the only, the only way to do it. And that's why a lot of people fall out of love with LinkedIn or the online [00:22:00] space, cuz they're just like, Oh, it's too hard. but yeah, they kind of push this method as the only way and. I have heard about people just doing things that didn't resonate and then just writing off LinkedIn or writing off the online space, which is quite sad. , which I think is important. Like that's why it's so important to have your, your voice out there, your message out there, your books out there.  Sarah: Mm. Thank you, Jen. Yeah. What, what do you say to someone who's listening and, you know, they're thinking about this idea of the passion? Maybe it's, woo, maybe it's, yeah, maybe it's not. Woo. Maybe it's just something that they're doing as a hobby. , and they, that they really love and they're like, I wish I could. You know, do more of this. And I think really that's what, where we're heading, I'm always talking about this new business paradigm, but that's what I mean by the new business paradigm is like, how do we combine, , these things? I don't even buy into the conversation of, you know, you're not really running a business. It is a hobby. I'm like, Well, what [00:23:00] if one can be the other? It's just like, why do we have to define. One as a hobby and the other one as a business. Yeah. What if we just not talk about making a life or making a living? You know, like, yeah, we all ne have bills to pay. We need to provide for ourselves, but we just need to figure out what we can do That A, brings us joy, but also, you know, somehow pays the bills. So yeah. What would you say to someone who's like, I have. Passion for something, but it has nothing to do with what I do for a living. You know? What would you tell them? How did you go about thinking, What if I bring this in?  Jen: I would just say lean into it a hundred percent. And I know somebody said it to me like five and a half years ago. Do something you love. And I was like, Yeah, yeah, yeah. And I kind of brushed it off and I was like, Oh, I like LinkedIn, whatever. And I didn't fully listen to them and it's taken me five years to come around. So definitely, incorporate that. [00:24:00] They don't have to be two separate things, as Sarah is saying, and you're gonna need some kind of point of differentiation. I think at the, at the start, we're all like, What's my usb? What's my usp? And there's a lot of it that crosses over everybody else's usp. But I think it's the thing that will make you different is this passion, you know, this love for something. That will be the thing that will actually draw people to you, which I would never have thought of, you know, five years ago. I would just think, Well, you're willing to train, you're gonna come, I'm gonna chat about LinkedIn. Why would I chat about anything else? So I would fully lean into it and you might surprise yourself with, you know, the opportunities and. People buy people, but it's, it's that passion and energy and I know kind of leaning into human design has reignited my love of LinkedIn. Mm-hmm. , which is probably dwindling a little bit because of that Bro hustle marketing. I was like, oh God, you know, It was a way for me to kind of go, okay, if I do a bit of [00:25:00] this and a bit of that, It just, yeah, it's re-energized me and my business, and I'm a lot more excited to work with people one to one and kick things off with the human design reading, you know? So I would say, yeah, fully lean in, Don't discount any of your passions because they can be the thing that makes you stand out and be memorable. Top of mind. So, yeah, lean into it and you never know, like, who's to say your passion can't make you money. Like, you know, I think we all have this idea, and I know I did that. You know, business is hard. It has to be hard. We have to do the hard work. We've come from corporate and we've done so many hours and it has to be the same in our business. And you think, no, actually, you know, our passions and our strengths, not everybody has them right for staff, and we deserve to be paid well for them. We're sharing our knowledge and our enthusiasm at, you know, and our expertise. So I would lean into it because who says you can't have fun with your business and [00:26:00] you can't do something that you love? And the most successful business owners are the ones who are in love with what they do, , because it doesn't feel like a business. Then they've got that motivation. They wanna wake up, they wanna do more of that, whereas, yeah. I, I was losing a little bit of passion, and I won't lie, , I was about two years ago. I was kind of like, oh, because there was too many other, you know, just crush it, just do it. And I was like, Oh, this isn't resonating. So finding this or leaning into this bit of woo , I don't think is way, but I, you know, the, the, the wrong type of person will think is way, whatever. I'm not interested in this at all, but leading into it has really like little spark in me. Yeah, I totally lean into your passion. Never discount them because you never know where it's gonna lead you. And who says can't make you money? .  Sarah: Yeah. And, and I really, again, from the outside looking in it like it made your brand, like, you know, before you had a brand, but. [00:27:00] It that was kind of like, Well, it's what everybody else is saying. Yeah, yeah, yeah, yeah. And, and, and let's, let's just say it how it is, like, you know, Link, There's a lot of LinkedIn specialists and experts now. Before when we started, maybe less. Yeah. Um, but, but now everybody is a LinkedIn trainer, so Yeah. How can you, Yeah. How do you stand out? And that's kind of just an additional benefit of bringing your passion into your business because that's truly how you're gonna Yeah. Stand out and be remembered. I'm, I remember, one of my, , early friend online friends, Denise Wakeman, she. Probably like 10 years ago now, she kind of rebranded into, can't remember the exact name of the brand, but really had to do with her adventurous spirit. And she was always traveling and to like, you know, crazy places like Peru and, and all these places. And she made that her brand and so, That kind of stuff sticks with you. So [00:28:00] I think it's, it's the same thing for you  Jen: really. It's how you connect as a human being, isn't it? It's like when you, Right before this podcast, I was in a networking event and it's a little bit different in the sense of the host makes us. Kind of not strange questions but different questions. Like one question was, you know, tell me something off your book at list or tell me , what's your guilty pleasure? And it's kind of like these kind of questions are how you connect. Cuz we were all laughing, you know, we were chatting about a lot of the guilty pleasures were really trash TV programs, And it was like, ok, I'm gonna remember you're the lady that liked that. You know, like rather. Your profession. You know, like it's when you bring that bit of personality in. Yeah. Another one was like, who would you take on a blind date? And this was how we were actually connecting and laughing as human beings. This kind of made such a difference and I think. In business, you can kind of be tunnel vision and like, Oh, I'm LinkedIn trainer. You know, LinkedIn is [00:29:00] all blah, blah, blah. LinkedIn. LinkedIn, LinkedIn, LinkedIn. But it, you know, it was when you bring that extra passion in or that extra thing that you do, like, I love the, the way you were always mentioning that you're like an ex hippie that's in my head, you know? So I think, yeah, things like that make the.  Sarah: Yeah. Yeah. No, totally. Ah, this has been so good. Thank you so much, Jen. I, I can, I think people hear that passion as well, you know, it's like, Yeah. You can tell that from the kind of boring, you know, LinkedIn algorithms, blah, blah, blah. No, it's like, You're talking to humans. Yes, these humans want to use LinkedIn, but you're basically helping them with this tool that is human design to really figure out, well, how is this LinkedIn tool gonna work for you? Because you're just listening to everybody else out there. Well, they're gonna tell you, yeah, to sell your soul on LinkedIn and maybe that's not gonna work for you. [00:30:00] So,  Jen: Oh, and I think it gives you, it gives you an understanding of yourself, but it also gives you an understanding of of other people. And then it's like, Oh, okay, that didn't work for that person, because they're that type of person and I think we need to learn to. Understand each other more because there's a lot of copy and paste and, you know, cookie clutter approaches out there, and they're never gonna work with everyone. They're only gonna resonate where it's a tiny percentage. So I think the more you can understand yourself and others, the more you're gonna connect as a, as an individual, and you're gonna have better relationships. And I think so many people just wanna fast track, don't they? They just want this magic silver bullet. I want it now. Yeah, and you have to put  Sarah: a little bit work in. And I was just thinking as, as you're talking it, it's because we're, we're hosting a, a workshop about, about confidence and there as well. The first part to confidence is to know yourself and find out who you are and how you're wired. And so when you think about marketing, you [00:31:00] need confidence to market well, you need to know yourself first before you get the confidence. So  Jen: yeah, that's really interesting cuz I don't. A lot of, many readings this year and one of my clients there is like one of the centers in human design about the south, and hers is completely open. And yeah, she doesn't really know herself. She's actually in that transition of trying to, you know, Find out who she is, and I know it's definitely led to a lot of procrastination for her and mm-hmm. and stress. So I think, yeah, you really need to know who you are, who you stand, you know, what you stand for, what are your values, what are you trying to achieve, and not copy other people's values. You really need to dig deep as to what's gonna resonate with you. Yeah. Rather than, you know, a lot of copy and paste. Oh, that sounds good. I'll take a bit of that. Or I should be doing this because I do this. But yeah, I. You have to, you have to have that confidence. That's if you don't have it. You're [00:32:00] not gonna ever be comfortable showing up as a business owner, whether it is online or on a sales call or anything, and people can feel that off you They can feel that energy if you are not confident. They're not gonna be confident in partnering with money to work with you. Confidence is everything, isn't it?  Sarah: It is. Yeah. This has been so good. Thank you so much for taking the time. Please do share with people where they can find you and maybe sign up for a, a mini reading slash LinkedIn Consulting. Tell us all about where they can find you. Pairing  Jen: Sarah, so obviously I'm on LinkedIn, so it's Jen Corcoran, c o r c o r a n, or my website is www.mysuperconnector.co uk. And yeah, so two of them are probably my main things and you could find my email on my website as well.  Sarah: [00:33:00] Wonderful. I always have one last question and that is, what are you grateful for today? Or this.  Jen: I'm grateful for you on this conversation and someone bringing the human side of life and marketing out there, because I don't know anybody else doing it, Sarah. So I'm grateful for us getting this out in the world, and I can't wait to share this podcast with my network and my community. So, yeah, grateful for a like mine. Thank you. Fellow hsv, fellow introverts, fellow centered people in business. Cause I know when I first started it was like heart centered. What's that? That's a bit, you know? But yeah, I'm all about people like you and you,  Sarah: and likewise. Thank you so much for hanging out again, Jen. We'll do it again  Jen: soon. Thanks Ev. Thanks everyone.

Jill and Chris talk with Dr. Ellen Britt, an intermittent fasting expert. Ellen is the co-founder and principal writer of The Intermittent Fasting Insider, a bimonthly newsletter that brings her audience the most compelling developments in intermittent fasting as well as innovation in practices that can be stacked with IF. She also co-facilitates with her colleague Denise Wakeman an 1800 member free Facebook group for entrepreneurs interested in intermittent fasting, as well as their latest paid membership project, The Longevity Experience. Ellen has over two decades of experience as a PA in emergency and occupational medicine. She holds a doctorate (an Ed.D.) in biology, as well as a Master's in Clinical Psychology. Ellen lives and works just south of Atlanta, Georgia. During this episode we discussed: Various types of intermittent fasting Research findings concerning the health benefits of intermittent fasting Which type she recommends for women over 50 Medical reasons for not doing an intermittent fasting regime How to get started with intermittent fasting The easiest hours to do an intermittent fast How long to do an intermittent fast Using intermittent fasting with other eating plans like paleo, keto, or vegan More information at our website: Becoming Elli

Learn about the people, places, and local resources in New Bern, NC and surrounding areas! The Podsquad: Colleen Roberts (City of New Bern), Wendy Card, and Kathy Morrison (New Bern Historical Society), were joined by Special Guests New Bern Police Chief Patrick Gallagher and Denise Wakeman (DeniseWakeman.com). We talked about all kinds of topics related to living in the greater New Bern area along with how you can increase your online visibility. Join us on May 27 from 1 – 2 p.m. as we Zoom live to NewBernNowNC’s Facebook page. Let us know if you’d like to be a guest or if you have any questions by emailing info@newbernnow.com.  Wendy Card

Tips this week include: • Uh oh! My email got spoofed and I’ll tell you how plus how you can avoid it • The Power of In-Person Video interview with Denise Wakeman is this Thursday • Rebranding Your Site – interview with Kate Ahl date is set for next Wednesday • Content Revamp Strategies Workshop for the DIY SEO course is this Thursday • My theme speed tests are underway • Why I’m asking you for a little Elementor help • Google Introduces Web Vitals and what that means for your site • Web Vitals showing up in WebPage Test • Google Search Console has a new Core Web Vitals tab • Why I suggest that everyone consider leaving VaultPress for UpdraftPlus now

Tips this week include: • Content Audit workshop series begins this week in the DIY SEO course • New tutorial on how to easily create redirects in WordPress using the Redirection plugin • New tutorial on how to delete images from a page or post • Why the price is going up soon on the DIY SEO course and how you can get in before that happens • My upcoming interview with Denise Wakeman on the power of in-person videos • A word of encouragement to help you move obstacles to your success and joy • Why you don’t want to even try Jetpack Backup • A quick check to ensure your backup has everything you need to restore your site • Tips for starting a new blog to pivot your business • My upcoming interview with Kate Ahl for rebranding your blog • Why more of my clients are moving away from page and theme builders and fully into Gutenberg • Are you guilty of the one thing that kills content marketing?

visibility expert Denise Wakeman to discuss her successful journey with using in-person, or talking head videos to reach more of her target audience on multiple platforms. And, Denise will share with us all of the ways you can re-purpose that video into multiple forms of content on even more platforms to extend your reach and visibility.

This is the audio version of the blogpost you can find at AllThingsVocal.com. Today I interview Denise Wakeman… internet marketing strategist, blogging expert and globe traveler. Listen to this episode to hear tips on how to increase your music's fanbase by becoming more visible! This podcast is now playing at iTunes , Google Play, TuneIn Radio, Spotify, Stitcher, much more. Subscribe and don't miss an episode. NEED YOUR HELP: To support this free vocal training, please go to www.RateThisPodcast.com/atv and leave your review! Thank you!!! About Denise: Denise Wakeman has been working online since 1996. She has become a highly respected expert on blogging, social networking, email and online marketing. She teaches, trains and consults with a holistic approach to building businesses with targeted audiences on the web. Denise doesn’t just teach… she’s done it. She has created a powerful, visible presence by using the tools and teaching others to do the same. In the music business, becoming visible means being FINDABLE by those who would love our music. I created the All Things Vocal blog in 2006 with Denise’s training. For more help with increasing your internet visibility, find Denise at www.DeniseWakeman.com Check out her special post on building your internet platform: www.DeniseWakeman.com/platform Topics we discussed include: Introduction to Denise Understanding fans as customers The importance of getting found by your audience Taking action to reboot unsuccessful online efforts. The importance of publishing consistent content Creating the know, like & trust factor as music makers Types of content you can create and share on social media Visibility strategy for artists on media shows and large events How to create online relationships with fans Why an artist should create a blog Blogging with multimedia content The importance of creating your own online real estate, capturing emails Traveling tips – the importance of being kind Music experience Denise had in her global travels What is changing for internet marketing The importance of experimenting with online apps Identifying your ideal fans Tips for discerning your music career path Deeply connecting by sharing your story What Denise saw Elton John and Bernie Taupin do  If you want the best vocal training so you have the best performances to take to market, try Power, Path and Performance vocal training, available at www.JudyRodman.com in vocal lessons and on CD courses.

Denise Wakeman works with authors and online entrepreneurs, teaching them how to build and market their online presence and business. Now, in her newest venture as a travel advisor, Denise's passion for adventure helps inspire entrepreneurs to explore the world so they can think bigger and transform both their business and life. Screw The Commute Podcast Show Notes Episode 246 How To Automate Your Business - https://screwthecommute.com/automatefree/ Internet Marketing Training Center - https://imtcva.org/ Higher Education Webinar – https://screwthecommute.com/webinars 03:13 Tom's introduction to Denise Wakeman 08:20 Turning travel into part of her business 13:04 Learning things you never dreamed you had to know 18:09 Splitting time, taking exotic trips and gastronomy Entrepreneurial Resources Mentioned in This Podcast Higher Education Webinar - https://screwthecommute.com/webinars Screw The Commute - https://screwthecommute.com/ Screw The Commute Podcast App - https://screwthecommute.com/app/ Know a young person for our Youth Episode Series? Send an email to Tom! - orders@antion.com Have a Roku box? Find Tom's Public Speaking Channel there! - https://channelstore.roku.com/details/267358/the-public-speaking-channel How To Automate Your Business - https://screwthecommute.com/automatefree/ Internet Marketing Retreat and Joint Venture Program - https://greatinternetmarketingtraining.com/ Denise's website - https://denisewakeman.com/ Globe Trotting Adventure Travel - https://globetrottingadventuretravel.com/ Via email: globetrottingadventuretravel@gmail.com Internet Marketing Training Center - https://imtcva.org/ Related Episodes Is College Really Worth It - https://screwthecommute.com/245/ More Entrepreneurial Resources for Home Based Business, Lifestyle Business, Passive Income, Professional Speaking and Online Business I discovered a great new headline / subject line / subheading generator that will actually analyze which headlines and subject lines are best for your market. I negotiated a deal with the developer of this revolutionary and inexpensive software. Oh, and it's good on Mac and PC. Go here: http://jvz1.com/c/41743/183906 The Wordpress Ecourse. Learn how to Make World Class Websites for $20 or less. https://www.GreatInternetMarketing.com/wordpressecourse Join our Private Facebook Group! One week trial for only a buck and then $37 a month, or save a ton with one payment of $297 for a year. Click the image to see all the details and sign up or go to https://www.greatinternetmarketing.com/screwthecommute/ After you sign up, check your email for instructions on getting in the group.

Denise Wakeman- Denise Wakeman's motto is "Just say yes!" After a life-changing trek in the Peruvian Andes, she embraced her inner Adventurer and ditched the black business suits for a knapsack and hiking boots. As long as there’s wifi, Denise is a happy camper. She’s an early adopter and active experimenter. With 20+ years as an online marketing business consultant, she loves helping authors and online entrepreneurs navigate the journey of growing their business on the Web. Combining her love of online marketing and travel, in 2018 she started a second business, Globetrotting Adventure Travel.  Links: https://denisewakeman.com/now https://instagram.com/denisewakeman https://facebook.com/AdventuresInVisibility https://globetrottingadventuretravel.com https://www.marketingtrailblazers.co Listen to another #12minconvo

In episode 45, Chris and Jill talk about adventure travels with Denise Wakeman. They discuss her travels, how she trains for adventure, and how she began her business, Globetrotting Adventure Travel. Denise Wakeman's motto is "Just say yes!" After a life-changing trek in the Peruvian Andes, she embraced her inner Adventurer and ditched the black business suits for a knapsack and hiking boots. As long as there’s wifi, Denise is a happy traveler. Denise’s love of travel began when she traveled around the world as a child with her family. She has also spent over 20 years as an online marketing business consultant. So, it made sense that in 2018, Denise combined her love of online marketing and travel by starting a second business, Globetrotting Adventure Travel. Getting Fit and Strong Denise shares with us how she changed her lifestyle in 2007. Basically, she was a couch potato until her 40’s and then joined Weight Watchers and a gym. She then became a runner. Now she craves working out and makes sure she's active on a regular basis. Denise combines her physical activity with her social life by meeting her friends regularly for a brisk hike, followed by breakfast. With her new business, Denise now organizes adventure trips for people looking to do more than standard vacation travel. She takes groups to various parts of the world where they experience great food, wine, and some kind of adventure. Chris and Jill discuss with Denise: Her love of the Peruvian Andes Her various treks in mountains and other adventures What prompted Denise to start a second business How to train for adventure travel Her advice for women traveling solo Best ways to eat while hanging out in airports and flying Best ways to eat while traveling in different parts of the world How to avoid jet lag Please share with us any of your adventures in travel. You can post here on the website or on the Becoming Elli Facebook page. Feel free to email us at Jill@BecomingElli.com or Chris@BecomingElli.com. How to Contact Denise Wakeman: Websites: Denise Wakeman and Globetrotting Adventure Travel Facebook: Denise Wakeman Instagram: Denise Wakeman Twitter: @DeniseWakeman

Denise Wakeman's motto is just say yes. After a life changing trek in the Andes mountains, she embraced her inner adventurer and ditched the black business suits for a knapsack and hiking boots. As long as there's Wi-Fi, Denise is a happy camper. She's an early adopter and active experimenter, and she loves helping authors and online entrepreneurs navigate the journey of growing their business on the web.

Denise Wakeman writes regularly on two marketing blogs; she is a contributing author on SocialMediaExaminer.com, has co-authored several blogging programs and frequently speaks at conferences and workshops about business blogging and how to gain expert status through social marketing.  Denise is also a contributing author on business blogging in "Success Secrets of Social Media Superstars," and has been quoted in the Wall Street Journal, The Huffington Post, Newsday, Canada's National Post, FastCompany Online, as well as many other on and offline publications.  She was recently featured in the documentary film, "Women in Business 2.0.” In this episode of the Be Real Show, Denise reveals how she accidentally got into digital marketing out of necessity when starting her first business.  The two discuss how Amazon’s advertising business is gaining faster than expected, sitting just behind Facebook and Google.  Denise then reveals how email marketing is the number one driver of sales because there is no advertising or social media to distract the viewer.  Next, Travis and Denise discuss how artificial intelligence is changing the world and the way businesses market.  Later, we find out what Denise is currently studying, and then Denise sits in the Be Real Show’s hot seat.  Connect Facebook - https://www.facebook.com/AdventuresInVisibility/ Website - https://denisewakeman.com/now/ Twitter - https://twitter.com/DeniseWakeman Instagram - @DeniseWakeman     People Mentioned Melanie Benson - @melcoach Barack Obama - @BarackObama Joe Romm - @ClimateProgress   Resources Amplify Your Success Podcast – https://itunes.apple.com/us/podcast/amplify-your-success/id1191494919?mt=2 CoSchedule - https://coschedule.com Books Anything You Want: 40 Lessons for a New Kind of Entrepreneur

What if you could discover some of the best possible online visibility techniques? Listen and learn from digital marketing strategy expert, Denise Wakeman, as she shares "must-know" strategies she regularly uses to help her clients worldwide master online marketing. Learn more about your ad choices. Visit megaphone.fm/adchoices

Denise Wakeman is a Digital Marketing Strategist. Since 1996, Denise has worked with hundreds of creative professionals and online entrepreneurs around the world to help them build their business and strategically use social marketing to get more visibility, traffic, leads, customers and opportunities. Denise is passionate about travel and how it can inspire you to think bigger and go for what’s possible in your business and life. As an early adopter and active experimenter, you can depend on Denise to help you navigate the adventure of growing your business on the Web. Learn more at http://DeniseWakeman.com

Commitment and consistency are key things if you want to be seen with online content. However, consistency doesn’t necessarily mean generating content every day. In this episode with Digital Marketing Strategist, Denise Wakeman, she talks about how to grow your following through adding value to your content. Having value and being clear on your message helps leverage your online presence. She also explains how online content can be repurpose and republish to different platforms, which will then result in attracting more people. Get all the resources for this episode and listen to more at https://www.thrivinglaunch.com

In this first episode, I interview Denise Wakeman an online marketing strategist and a visibility expert. We discuss about how she pivoted her business and found her personal branding. I ask her how introverts could benefit from working online. She also shares how she gets things done with her blog and online presence while still taking the time to enjoy her personal activities. As she will be in Peru when this episode goes live, she lists the gear she will bring with her to run her business while living the laptop lifestyle. Find out more at getonyourquest.com

Adventures In Visibility - How to Use Metaphors to Tell Your Story hosted by Denise Wakeman with special guests Michael Kass and Tea Silvestre Godfrey Learn why and how to share your personal and business story so it stands out. Learn about how to use the power of metaphors in your visual and social media marketing. Téa Silvestre Godfrey is a storytelling coach for small biz owners who want to change their industry and/or the world. She's also the author of “Attract and Feed a Hungry Crowd,” and the co-author and editor of “30 Ways to Bloom Your Relationships Online.” Michael Kass is an award-winning storyteller, facilitator, and coach whose work focuses on helping people and organizations harness the power of their stories to create change. His clients include start-ups, social impact organizations, CEOs, artists, musicians, and other humans interested in reconnecting with a deep sense of purpose and self. Get on the "first to know" list for new Adventures in Visibility Live shows at http://adventuresinvisibility.com AND, you can get Adventures in Visibility as a podcast. It's on iTunes, SoundCloud and Stitcher. If you want to take the show with you, go to http://AdventuresInVisibilityPodcast.com Learn more about Denise Wakeman at http://DeniseWakeman.com/now

Denise Wakeman joins us on the Guided Goals Podcast, and we’re going to talk about visibility. Denise is a digital marketing strategist, who works with authors and online entrepreneurs to strategically use social marketing tools to gain visibility, build credibility, and get their message out to the world. Denise talks about the every changing digital marketing and social media space, the importance of visibility, tips for how to increase your visibility, her branding journey, and more. The Guided Goals Podcast, hosted by Project Catalyst Debra Eckerling, gives you the tools, direction, and resources to help you pursue your passion project. Debra is also the founder of Write On Online, a website and community for writers.

Adventures in Visibility |How to Grow Your Visibility & Business with Live Video with MaAnna Stephenson and your host, Denise Wakeman As live video becomes easier to produce with tools like Periscope, Blab and Facebook live, you have an opportunity to take your business to new heights. Big name social media stars are making waves and making money by adding live video to their marketing strategy. But what about us solo biz owners, can live video make an impact on our businesses? That's what my guest MaAnna Stephenson and I talk about during this interview. You're going to learn exactly how she does it in this interview/case study. Connect with MaAnna Stephenson at http://blogaid.net You can get advance notice of scheduled guests at Adventures in Vsibility.com AND, you can get Adventures in Visibility as a podcast. It's on iTunes, SoundCloud and Stitcher. If you want to take the show with you, go to AdventuresInVisibilityPodcast.com Learn more about Denise Wakeman at http://DeniseWakeman.com/now Be the first to know when new guests are scheduled. Join at http://AdventuresInVisibility.com #visibilitytip #videomarketing #socialmediamarketing

http://AdventuresInVisibility.com | Email Marketing: Know Your Audience and What They Want with Stephan Hovnanian Today's email subscriber is thirsting for a value-packed and personalized experience. Companies that are creating such experiences are earning more Web traffic, signups, and referrals than the ones that still think a "batch and blast" mentality is the way to go. ~Stephan Hovnanian Email marketing is the most effective way to reach the people who have raised their hand and let you know they want to hear from you. Learn how you can create a relationship with and nurture your subscribers so they trust your message when it arrives in their inbox. And, that's what Stephan and I will be exploring on this episode of Adventures in Visibility. On the show Stephan and I discuss: • Understanding of what your relationship with your subscribers, so you can plan your content strategy around them • Identify and nurture brand champions and your most engaged subscribers • How to set expectations up front so you can build value and trust • How to design the experience for your subscribers when you ask them to do something within the email Stephan Hovnanian is the owner of Shovi, an email marketing and customer success company located outside Boston. Stephan works with B2B brands who are transitioning to customer- centric marketing strategies by revitalizing the relationships they have with their audiences, and empowering them to allow marketing to touch all areas of the customer journey. Connect with Denise Wakeman at http://DeniseWakeman.com/now

“If people cannot find your business on the web, it's like you don't exist.  You are invisible.” Denise Wakeman is a successful online business strategist who helps small business owners and entrepreneurs increase visibility. She says it is crucial for everyone to build their online presence because potential clients and customers “want to know more about you and what you are doing”.  Showcasing your work “helps build trust and credibility with a wider audience”. Wakeman has been doing this for a long time — since 1996.  Of course, things have come a long way since then.  But some basic things have not changed.  “You need to provide value, be honest, authentic, and transparent with your online presence,” Wakeman says, “People want to know that you are a real person, that you know what you are talking about, and they can trust you.” Wakeman embraced blogging and social media early on.  She was actually one of the people who encouraged Michael Stelzner to start Social Media Examiner, which has become a hugely successful digital magazine.  Wakeman calls Stelzner an amazing visionary. Using the web in ways that will better your brand takes vision.  It also takes commitment.   “None of this happens overnight,” Wakeman points out.   She advises clients to create content on a consistent basis (at least once a week), but be mindful and efficient about the content you are creating.  Ask yourself, what is your goal?  What audience are you trying to serve?  Also, she says, be intentional with your web strategy. Wakeman encourages people to spice up their content with graphics.  She likes a site called Canva https://www.canva.com/ that allows you to create your own graphic design. Also, and perhaps most important, she says, make sure there is always a call to action.  What do you want people to do after they read your post, see your video, or check out your link?  What is the call to action?  Wakeman says this is the one thing missing from the content so many people publish and, she says, “they wonder why it is not working for them.” To find more about Denise Wakeman visit her site: www.denisewakeman.com The post How To Increase Your Online Presence appeared first on Inspired Media 360 TV - Inform | Inspire | Engage.

http://DeniseWakeman.com | Every two years, Karyn Greenstreet conducts a survey about how adults prefer to learn business content. Watch the video here: https://youtu.be/pjm6M3KQIww You'll discover how you can use the results in your own business if you do any teaching, training, coaching or consulting. This is important info to implement in your business! Karyn Greenstreet 2015 Learning Survey Results Join Karyn Greenstreet and me for a discussion about the results of Karyn's findings from the 2015 Adult Learning Survey. If you do any teaching or training, then you'll want to know what Karyn discovered about how adults prefer to learn business topics in this day and age. Karyn Greenstreet, Passion for Business, is an internationally known self-employment expert and small business consultant and has owned six businesses since 1981. She has spoken at numerous national conferences on business strategy and marketing topics and has taught over 270,000 people worldwide. Every two years, Karyn conducts the Learning Survey research study to tap into the changing ways adults prefer to learn. Visit her website at http://www.PassionForBusiness.com/ and take the Learning Survey at https://www.surveymonkey.com/r/2015Learn Prefer to listen? Subscribe to the Adventures in Visibility Podcast here: http://AdventuresInVisibilityPodcast.com If you'd like to be on the email list to get notified about future Adventure Hangouts and when video replays and show notes are posted, go to http://AdventuresInVisibility.com

YOU ARE LISTENING TO EPISODE 388 WITH David Newby - BioIn the broadest sense, David Newby is a Global Developer. He develops people, movements, businesses, products, services, and programs to advance God’s Kingdom on earth. Some people also refer to him as an End-Time Revivalist. But above all, he is a servant of the Most High God, and allows God to use him in whatever way He pleases.Some of David’s most notable projects include…•State of the Kingdom Address: God’s Wakeup Call to the Sleeping Church (a book scheduled for January 2016)•DGN Coaching (a coaching/consulting business that develops people, brings them into God’s perfect plan for their lives, and helps them have a bigger impact on the world through their work)•National Day of Revival (a day of revival throughout the U.S. to bring people back to God, and back to solidarity as one people to improve the nation)•The Empowerment Zone (a community on LinkedIn where David helps thousands of people around the world become empowered to be more and achieve more in their lives)•Mission 5 Million (a movement that is dedicated to save 5 million children worldwide who suffer from malnutrition) David is continually working to enrich people, and he feels he has been commissioned by God to help usher in the End-Time Revival on earth and help bring about wealth, in the mind, body, spirit, and finances of the Body of Christ.He is also a well-respected speaker, writer, motivator, and leader in the Body of Christ, who puts everything he has on the line to protect, empower, and serve others in the Kingdom of God.David has been featured on a number of radio shows, magazines, blogs, and other forums, including, Build a Better Blog with Denise Wakeman, The Business Makers radio show with Russ Capper, and University of Phoenix’s Alumni Magazine (Phoenix Focus). He has also written for a number of organizations, including CBS, Examiner, and Ezine. You can connect with David on LinkedIn or follow him on Twitter @davidgnewby to find out more about him.

YOU ARE LISTENING TO EPISODE 388 WITH David Newby - BioIn the broadest sense, David Newby is a Global Developer. He develops people, movements, businesses, products, services, and programs to advance God’s Kingdom on earth. Some people also refer to him as an End-Time Revivalist. But above all, he is a servant of the Most High God, and allows God to use him in whatever way He pleases.Some of David’s most notable projects include…•State of the Kingdom Address: God’s Wakeup Call to the Sleeping Church (a book scheduled for January 2016)•DGN Coaching (a coaching/consulting business that develops people, brings them into God’s perfect plan for their lives, and helps them have a bigger impact on the world through their work)•National Day of Revival (a day of revival throughout the U.S. to bring people back to God, and back to solidarity as one people to improve the nation)•The Empowerment Zone (a community on LinkedIn where David helps thousands of people around the world become empowered to be more and achieve more in their lives)•Mission 5 Million (a movement that is dedicated to save 5 million children worldwide who suffer from malnutrition) David is continually working to enrich people, and he feels he has been commissioned by God to help usher in the End-Time Revival on earth and help bring about wealth, in the mind, body, spirit, and finances of the Body of Christ.He is also a well-respected speaker, writer, motivator, and leader in the Body of Christ, who puts everything he has on the line to protect, empower, and serve others in the Kingdom of God.David has been featured on a number of radio shows, magazines, blogs, and other forums, including, Build a Better Blog with Denise Wakeman, The Business Makers radio show with Russ Capper, and University of Phoenix’s Alumni Magazine (Phoenix Focus). He has also written for a number of organizations, including CBS, Examiner, and Ezine. You can connect with David on LinkedIn or follow him on Twitter @davidgnewby to find out more about him.

Tonight we talk to David Newby about his coaching, new book and his many other talents..... David is continually working to enrich people, and he feels he has been commissioned by God to help usher in the End-Time Revival on earth and help bring about wealth, in the mind, body, spirit, and finances of the Body of Christ. He is also a well-respected speaker, writer, motivator, and leader in the Body of Christ, who puts everything he has on the line to protect, empower, and serve others in the Kingdom of God. David has been featured on a number of radio shows, magazines, blogs, and other forums, including, Build a Better Blog with Denise Wakeman, The Business Makers radio show with Russ Capper, and University of Phoenix’s Alumni Magazine (Phoenix Focus). He has also written for a number of organizations, including CBS, Examiner, and Ezine.  You can connect with David on LinkedIn or follow him on Twitter @davidgnewby to find out more about him. 

Denise Wakeman is a jack of all trades in everything social media, it was great to get her insights on using micro-content for all platforms. Whether you prefer graphics, videos, or posts, Denise shares with us the tools you need to create audience-capturing content! Denise Wakeman is an Online Business Strategist. She is host of the popular video show and podcast, Adventures In Visibility, focused on helping small businesses and online entrepreneurs to optimize, leverage, and strategically use social marketing tools to gain visibility, build credibility and make more money selling their products and services.   Denise is passionate about Adventure travel and how it can inspire you to think bigger and go for what’s possible in your business and life. 

Recently, I've had conversations around the same question at least three times. With a friend, on a hangout with Jason Wiser, and in the 30 Day Online Visibility Challenge program … how do I start building my platform, a.k.a. audience? Platform, audience, tribe, community, followers… without them, it's nearly impossible to stand out and get your message heard. Committing the time and effort to building your platform increases your visibility…guaranteed. Visibility = Opportunity Read the post at: http://goo.gl/DWk6dg To send me your questions about online visibility and social marketing, go to http://denisewakeman.com/AskDenise More information about Denise is at http://DeniseWakeman.com

In this episode, Denise and I discuss how she found her life purpose on a trip to Peru and made a monumental shift in her thinking which is allowing her to combine her love of adventure travel with her business.

Ask Denise is a new, occasional feature on Adventures in Visibility. One of the most perplexing things about social media marketing is wrangling all the social sites you're on and knowing what, when and how often to share content. I received this question from Trudy Van Buskirk: How many times a day do you have to post to get visibility? It's not the first time I've been asked this question over the years. A decade ago it was “how often should I post on my blog?” Now, it's “how often should I post on [insert social networking site]?”. Read the post and view the infographic referenced in the episode: http://goo.gl/qiqeF9 To send me your questions about online visibility and social marketing, go to http://denisewakeman.com/AskDenise More information about Denise is at http://DeniseWakeman.com

Katana and Vicky will be interviewing Denise Wakeman, Online Visibility Expert. Join us as we’ll discuss: Why Use Google+ for Your Business How Google+ Helps You Create Connection 10 Ways to Use HOAs for Your BusinessDenise Wakeman is an Online Business Strategist, Founder of The Blog Squad and Co-Founder of The Future of Ink. Denise is the host of the popular Hangout show Adventures In Visibility, focused on helping small businesses and online entrepreneurs to optimize, leverage, and strategically use social marketing tools to gain visibility, build credibility and make more money selling their products and services. Denise is passionate about Adventure travel and how it can inspire you to think bigger and go for what’s possible in your business and life. She’s currently planning a new Adventure for entrepreneurs in Peru and another in India. For more information about Denise visit http://DeniseWakeman.com

Adventures in Visibility | How to Tap in to Your Creativity to Create Better Visibility with Laura West Laura West of Joyful Business joins Denise Wakeman for a conversation about using creativity in your business and how that helps boost your visibility on the Web. Laura calls it *Courageous Creativity. Watch the video here: http://denisewakeman.com/hoa/adventures-visibility-courageous-creativity/ To get notice of future Hangouts and replays via email, go to http://AdventuresInVisibility.com

Adventures in Visibility | Hootsuite Tips and Tricks with Mike Allton In this Hangout on Air, Mike Allton and Denise Wakeman talk about some little know features of social media management tool, Hootsuite. Mike's deep knowledge was apparent from the get-go. He shared at least a dozen Hootsuite tips including how to use it as a social listening tool as well as how to curate a steady stream of content for your followers on multiple platforms. Watch the video and read the transcript here: http://denisewakeman.com/hoa/hootsuite-tips-mike-allton/ Mike Allton is a Hootsuite Solution Pro and discussed how to curate content, social listening, Hootsuite apps and security. Get notice of future Adventures in Visibility Hangouts with Denise Wakeman at http://AdventuresInVisibility.com Hosted by http://DeniseWakeman.com - Your Guide to Better Visibility on the Web

Adventures in Visibility | Does This Blogsite Make My Wallet Look Fat? Denise Wakeman welcomes Sandra De Freitas of WPBlogistes, to Adventures In Visibility to discuss how to get more visibility and traffic to your blog. Sandra De Freitas is a top tech coach, speaker, trainer, author, expert in internet technology, and founder of WPBlogsites.com, a successful coaching, consulting and training firm. On the Hangout we covered: > Why choose WordPress > Getting started with WordPress > Sandra's favourite plugins > Visibility and traffic tips Watch the Hangout with Sandra here: http://denisewakeman.com/hoa/does-this-blogsite-make-my-wallet-look-fat-sandra-de-freitas/ Sandra De Freitas http://wpblogsites.com Watch previous Adventures in Visibility here: http://denisewakeman.com/hoa If you'd like to get on the email list to get notified about future Adventure Hangouts and when video replays and show notes are posted, go to http://AdventuresInVisibility.com

DENISE Wakeman, is an Online Business Strategist and Co-Founder of The Future of Ink. She works with authors and online entrepreneurs to strategically use social marketing tools to gain visibility, build credibility and make more money. She offers free trainings on through her Adventures in Visibility program. Her mission? “Help you boost your visibility on the web so you get more traffic, leads, clients and opportunities for your business.”

Denise Wakeman is an Online Business Strategist, Founder of The Blog Squad and Co-Founder of The Future of Ink. She works with authors and online entrepreneurs to leverage blogs for their business and strategically use social marketing to boost online visibility to get better traffic, leads, customers and opportunities. Denise has been quoted in the Wall Street Journal, Huffington Post, Newsday, FastCompany Online, and many other online and offline publications. Denise is passionate about travel and how it can inspire you to think bigger and go for what’s possible in your business and life.  In this episode of Entrepreneur 2.0 you will learn: How to earn credibility when just getting started in business  The secret to growing your following  How to make more money from your brand Why you should aim to be an "Active Experimenter" and what it can mean to your business Quality vs. Quantity - why having tons of fans is not the goal and what should be How Denise built her expert status and how you can too How to get more traffic to your site and how to turn visitors into members of your tribe How to get validation before making big decisions in your business Why you should be sharing your best stuff and how to know when you are sharing too much and lots more...

I’ve been a Denise Wakeman fan since what seems like the dawn of the internet. She’s exceptionally smart, always has amazing ideas and great information and as a result, she’s been rewarded with super neat opportunities to speak, write and partner. In this ep, we explore business partnering vs being true to yourself and how freeing it can be to really let people in to see who you really are.

There's actually two main topics we cover in episode 9 of The Marketing Agents Podcast: how you can create a business blog that generates leads and customers, and how you can easily create additional streams of revenue with knowledge-based products. Denise Wakeman, online marketing consultant, shows you step by step how to turn interviews, articles, and just about anything else you've created into knowledge based products that can be used to generate leads or revenue. For the show notes, visit http://www.themarketingagents.com/9

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@denisewakeman joins the Profitable Social Media team for a discussion of business success from blogs. What is working now and in the future. Success stories from bloggers and authors using social media feeds to market and promote

Business blogging expert Denise Wakeman is an online marketing advisor and founder of The Blog Squad. With more than two decades of business and online marketing experience, she helps authors, speakers, service professionals, and small business owners optimize and leverage great blogs as well as strategically use social media tools to gain visibility, build credibility and manage their online reputation. Denise has been using the Internet as a marketing tool since 1996; she writes regularly on 3 blogs and has co-authored many blogging programs including "Build a Better Blog," “Better Business Blogging” and “The Blog to Book Project.” She frequently speaks at conferences and workshops about business blogging and how to create massive online visibility as well as gain expert status through social marketing. You can learn more about Denise at www.DeniseWakeman.com. We appreciate you tuning in to this episode of Your Partner In Success Radio with Host Denise Griffitts. If you enjoyed what you heard, please consider subscribing, rating, and leaving a review on your favorite podcast platform. Your support helps us reach more listeners and create even better content!Stay ConnectedWebsite: Your Partner In Success RadioEmail: mail@yourofficeontheweb.com

Branding is a marketing concept that's been around for decades. But, do you know how important it is to your business and career for getting known, getting found, and getting clients?A brand isn’t just a logo or a tag line or other communication tools like ads, brochures or a website. It’s the whole package: who you are, what you stand for, your values, your service, how you deliver your products and services. And through all that it must be consistent. It’s part of the foundation of your business.When you use powerful Internet tools like a business blog to reinforce your message, you can get big results. Your name and your business stay top of mind when someone is ready to hire or buy.You’ll learn how to use your business blog to help you and your business stand out online:* Why you need a distinct brand to attract a highly qualified niche market* How to monitor your online brand and reputation and why it’s so important* Why you need to work “on” your business vs. “in” your business and how that helps extend your visibility* How to monitor the wants and needs of your ideal clients so you can develop products and services that are in alignment with your brand* How to extend your brand beyond your own site so you can attract more businessGet more information on our VIP Listener program here: www.successmasteryprogram.comBusiness blogging expert Denise Wakeman is an online marketing advisor and co-founder of The Blog Squad. With nearly two decades of business and online marketing experience, she helps authors, speakers, service professionals, and small business owners set up and optimize great blogs as well as strategically use social media tools to gain visibility, build credibility and manage their online reputation.http://www.DeniseWakeman.comTwitter: http://www.DeniseOnTwitter.com

Branding is a marketing concept that's been around for decades. But, do you know how important it is to your business and career for getting known, getting found, and getting clients?A brand isn’t just a logo or a tag line or other communication tools like ads, brochures or a website. It’s the whole package: who you are, what you stand for, your values, your service, how you deliver your products and services. And through all that it must be consistent. It’s part of the foundation of your business.When you use powerful Internet tools like a business blog to reinforce your message, you can get big results. Your name and your business stay top of mind when someone is ready to hire or buy.You’ll learn how to use your business blog to help you and your business stand out online:* Why you need a distinct brand to attract a highly qualified niche market* How to monitor your online brand and reputation and why it’s so important* Why you need to work “on” your business vs. “in” your business and how that helps extend your visibility* How to monitor the wants and needs of your ideal clients so you can develop products and services that are in alignment with your brand* How to extend your brand beyond your own site so you can attract more businessGet more information on our VIP Listener program here: www.successmasteryprogram.comBusiness blogging expert Denise Wakeman is an online marketing advisor and co-founder of The Blog Squad. With nearly two decades of business and online marketing experience, she helps authors, speakers, service professionals, and small business owners set up and optimize great blogs as well as strategically use social media tools to gain visibility, build credibility and manage their online reputation.http://www.DeniseWakeman.comTwitter: http://www.DeniseOnTwitter.com