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E35: Teacher Certification Podcast | FTCE | General Knowledge | Mathematics | Statistics (Mean, Mode, Median) and More! Check out the FTCE Seminar website for more information and resources. Support FTCE Seminar! Contributions are appreciated and help support the maintenance of this resource. Donations can be made with the Listener Supporter Link on Spotify or you can Buy Me A Coffee at https://www.ftceseminar.com --- Support this podcast: https://podcasters.spotify.com/pod/show/ftceseminar/support
Steve Harper Interviews Dr Leona L Mirza Mathematics Statistics Professor and Hall of Fame Recipient -- lmirza@northpark.eduhttps://onlineradiobox.com/search?cs=us.pbnnetwork1&q=podcast%20business%20news%20network&c=ushttps://mytuner-radio.com/search/?q=business+news+networkhttps://streema.com/radios/search/?q=podcast+business+news+network
We are re-releasing an episode from 2021 in remembrance of Ralph D'Agostino, Sr. Ellie Murray and Lucy D'Agostino McGowan chat with Ralph D'Agostino Sr. and Ralph D'Agostino Jr. about their careers in statistics, looking back at how things have developed and forward at where they see the world of statistics and epidemiology going. Ralph D'Agostino Sr. was a professor of Mathematics/Statistics, Biostatistics, and Epidemiology at Boston University. He was the lead biostatistician for the Framingham Heart Study, a biostatistical consultant to The New England Journal of Medicine, an editor of Statistics in Medicine and lead editor of their Tutorials, and a member and consultant on FDA committees. His major fields of research were clinical trials, prognostic models, longitudinal analysis, multivariate analysis, robustness, and outcomes/effectiveness research. Ralph D'Agostino Jr. is a professor in the Department of Biostatistics and Data Science at Wake Forest University where he is the Director of the Biostatistics Core of the Comprehensive Cancer Center. Methodologically his research includes developing statistical techniques for evaluating data from observational settings, handling missing data in applied problems, and developing predictive functions to identify prospectively patients at elevated risk for future negative outcomes. Some of his recent work includes the development of methods using propensity score models to identify safety signals in large retrospective databases.
TAAS's Founder and CEO has participated as a Principal in 2,142 units, with acquisitions of over $240 million in Texas, Florida and Georgia. Mr. Siddiqui founded TAAS investments in 2013, which has developed land and built several multi-family buildings in the DFW area. Its current projects include building of Townhomes and a Mixed-use development in Wylie and a Single Family Build-to-Rent subdivision in Melissa, TX. Since leaving the Financial Industry in 2005, Mr. Siddiqui has been involved with land development, construction, acquisitions, and asset management of rental properties. He has invested in a total of 2,142 units in Texas, Florida and Georgia as a Co-Sponsor, Key Principal or Passive Investor. From April 2001 to September 2005, he worked as Director and Founding Partner of AltVantage Group, an independent unit formed under the auspices of John A. Levin & Co, New York. From February 1998 to January 2001, he worked for Bank Julius Baer, New York where he held senior positions including Vice President – Fund Investment Group. Mr. Siddiqui earned his MBA in Finance from Fordham University, New York and has Bachelor of Science degrees in Computer Science and Mathematics & Statistics. Whether you're an established company or a growing small business, Caddo Offices Reimagined has flexible office rentals and coworking spaces designed to reach your business dreams. With three types of memberships and eight locations, you're sure to find a working solution that fits your small business needs.
The Divine Purpose Podcast is hosted by Eddy Dacius. DPPodcast is a platform for healthy conversations, interviews, and interactions with callers. We all have different opinions; however, the truth is the ultimate mediator. SPECIAL GUEST Jessica Sanon is passionate about supporting and building economic mobility and capacity for communities facing systemic barriers. Jessica is the Founder and CEO of sySTEMic flow, a socially driven organization committed to advancing STEM education and math proficiency for BIPOC girls. Jessica redefines how enrichment programs are developed and implemented by thinking beyond the traditional approach to engaging with youth and their learning. These programs tackle the issues surrounding the retention of BIPOC women in STEM through a holistic model that bridges the educational and workforce gap within the industry. Jessica also has experience leading career exploration and training programs that provided youth access to career opportunities and worked with business leaders on their organizations' recruitment and retention efforts. Jessica has worked across various disciplines and has experience in client management, program and business development, organizational assessment, and project management. Most importantly, she sees her work as a community effort, addressing members' needs by continuously listening to members' perspectives in an open, safe, collaborative environment. Jessica earned her MBA at the Heller School with a concentration in Social Entrepreneurship and Impact Management from the Heller School of Social Policy and Impact Management at Brandeis University; she was elected as the 2018 student commencement speaker of her MBA class. She holds a Bachelor of Science in Mathematics & Statistics, and Economics from the University of Massachusetts Amherst and a Gender, Leadership, and Public Policy certificate from the University of Massachusetts Boston. www.jessicasanon.com | @jsanonofficial on Twitter, Instagram THANK YOU FOR WATCHING! --------------------------------- STAY CONNECTED -----------------------------
Mthethwa was born and raised in a village known as eSabhuza in KwaZulu-Natal, South Africa. He has his: Bachelor of Science (BSc) in Mathematics & Statistics, with some Computer Science features BSc Honours in Pure Mathematics (2012), Masters in Pure Mathematics by research (2013-2014) and PhD in Mathematics (2015-2018). He is now a Lecturer & Coordinator in Access Programme at UKZN (2014-2019) Mathematics Engineering Ad Hoc Lecturer (2015-2016) Started Mthethwamatics (2016) Training Coordinator at MiET Africa (2017-2018) Canaan College Maths Consultant (2019) Mathematics Lecturer at UKZN (2019-To Date) Over and above presentations of his research in conferences & Mthethwamatics, he has been invited to speak at the following events; The Youth Business Connect (EThekwini Municipality, Durban) UKhozi FM, Isidlo Sasekuseni Morning Shown and Academic Awards (NSA, Wits).
Mthethwa was born and raised in a village known as eSabhuza in KwaZulu-Natal, South Africa. He has his: Bachelor of Science (BSc) in Mathematics & Statistics, with some Computer Science features BSc Honours in Pure Mathematics (2012), Masters in Pure Mathematics by research (2013-2014) and PhD in Mathematics (2015-2018). He is now a Lecturer & Coordinator in Access Programme at UKZN (2014-2019) Mathematics Engineering Ad Hoc Lecturer (2015-2016) Started Mthethwamatics (2016) Training Coordinator at MiET Africa (2017-2018) Canaan College Maths Consultant (2019) Mathematics Lecturer at UKZN (2019-To Date) Over and above presentations of his research in conferences & Mthethwamatics, he has been invited to speak at the following events; The Youth Business Connect (EThekwini Municipality, Durban) UKhozi FM, Isidlo Sasekuseni Morning Shown and Academic Awards (NSA, Wits).
In a special preview of the alumni flagship publication, TRENT Magazine is presenting a feature audio interview with expert in disease modelling and mathematical edipemiology and immunology, and Trent alumna, Dr. Jane Heffernan. The conversation, which touches on such current hot-button issues as COVID variants and vaccination, proved so timely that the magazine worked with the Trent Voices podcast to release the interview in an online audio format. As one of Canada’s leading mathematicians and a director with the Centre for Disease Modelling at York University, Dr. Heffernan’s highly regarded research focuses on the spread and persistence of infectious diseases. As with many of her research colleagues across Canada and around the globe, her focus over the past year has been dedicated almost exclusively to the impact of the COVID-19 pandemic. Dr. Heffernan is an associate professor in the York University Faculty of Science/Department of Mathematics & Statistics and York Research Chair (Tier II), Multi-Scale Methods for Evidence-based Health Policy. The June edition of TRENT Magazine will feature a bio and interview with Dr. Heffernan, as well as stories on the impact of the pandemic on the arts, and in-depth interview with Ghanian broadcaster, talk show host, actress and girls’ education advocate, Anita Erskine.
Our guests on this week's eCast are math professors Pat Coen and Mark Grogan along with instructional designer Mary Henson. They are co-recipients of the 2020 International Blackboard award for Teaching and Learning. Join us as we learn of their efforts in turning around a math course from a 70% DFW rate to a 70% pass rate – an incredible accomplishment for a STEM discipline like math. They speak of the changes, technologically, pedagogically, and in its design that helped them achieve such results. Please join us for a fascinating discussion
In this episode Ellie Murray and Lucy D’Agostino McGowan chat with Ralph D’Agostino Sr. and Ralph D’Agostino Jr. about their careers in statistics, looking back at how things have developed and forward at where they see the world of statistics and epidemiology going. We’re excited to kick off the 100th year of the American Journal of Epidemiology with this episode. Ralph D’Agostino Sr. is a professor of Mathematics/Statistics, Biostatistics, and Epidemiology at Boston University. He has been the lead biostatistician for the Framingham Heart Study, a biostatistical consultant to The New England Journal of Medicine, an editor of Statistics in Medicine and lead editor of their Tutorials, and a member and consultant on FDA committees. His major fields of research are clinical trials, prognostic models, longitudinal analysis, multivariate analysis, robustness, and outcomes/effectiveness research. Ralph D’Agostino Jr. is a professor in the Department of Biostatistics and Data Science at Wake Forest University where he is the Director of the Biostatistics Core of the Comprehensive Cancer Center. Methodologically his research includes developing statistical techniques for evaluating data from observational settings, handling missing data in applied problems, and developing predictive functions to identify prospectively patients at elevated risk for future negative outcomes. Some of his recent work includes the development of methods using propensity score models to identify safety signals in large retrospective databases. It also turns out they are Lucy’s father and grandfather, so we have 3 generations of statisticians on the pod! We also have Amit Sasson on to discuss the winning cookie from the #EpiCookieChallenge as well as her work in causal inference! Follow along on Twitter: The American Journal of Epidemiology: @AmJEpi Ellie: @EpiEllie Lucy: @LucyStats
In Episode 21, we discuss some of the best pricing psychology tactics & strategies that will help increase your online sales.Timestamps:1:30 Create a sense of urgency to purchase. Tip: Use a countdown timer that shows how long the sale will last.3:47 Increase your AOV by creating bundles. Showcase the value of buying your products in a bundle package by providing a higher discount vs if they just bought 1 of your products.5:00 Make use of holiday sales & limited time offers6:50 What is Loss Aversion?7:44 Plan out a sales schedule for your whole year10:02 Use Anchor Pricing to showcase what your discount is on each item.11:30 How Shopify compares the MSRP vs the sale price.12:18 Increase Conversions By Showing The Customer The Total $$ Saved In Their Cart During A Sale14:45 The Power of 9's. $19.99 / $99.9917:05 Color Psychology in pricing. The purpose behind seeing usually red tags when businesses are promoting a sale.ABOUT MATT SKOPAK:An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & AccountingABOUT SEAN AZARI:In 2015, Sean launched a creative ad agency called Breakthrough Social specializing in content creation & distribution, marketing campaigns, & paid media that helped brands build awareness and drive sales. Prior to starting his agency, Sean worked in finance for 4 years as an Investment Banking Analyst at Credit Suisse & studied Mathematics & Statistics at Rutgers University.Connect with Sean:Instagram @Sean_AzariFacebook @azarimediaTwitter @Sean_AzariEmail: Sean@breakthrough.socialYouTubeHis Agency: Breakthrough SocialHis eCommerce Brand: Rebhorn
Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale.In Episode 20, we dissect into HIMS business & marketing strategy – The company launched in 2017 by Andrew Dudum as a men’s wellness brand that provides inexpensive, discreet and well-marketed OTC and prescription medications for traditionally “embarrassing ” conditions such as hair loss and getting boners (aka Erectile Dysfunction). At launch, they sold over $1mil in revenue and currently the business is valued over a billion dollars. Matt & I dive into some of their monstrous marketing & business tactics that helped them grow.HIMS Website:https://www.forhims.com/Timestamps:02:33 - Look for changes in regulations or environment to create a new opportunity. When HIMS started their company, there was a change in telehealth laws which prompted HIMS to create a product that can be purchased through the internet.05:50 - THE LAW OF NEW CATEGORY. HIMs created a product that already existed and remarketed it across a new audience — the Millennials.07:15 - Use a Subscription Model to double or triple your valuation11:11 - Use Models or Actresses that relate to your brand's audience13:25 - TRADITIONAL MARKETING ISN'T DEAD.17:14 - Leverage Facebook Brand manager to find content creators. HIM's creates project briefs using Facebook Brand Manager to seek other content creators which ultimately become user's that review your product. You can leverage this platform to promote your product being used by other users.ABOUT MATT SKOPAK:An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & AccountingABOUT SEAN AZARI:In 2015, Sean launched a creative ad agency called Breakthrough Social specializing in content creation & distribution, marketing campaigns, & paid media that helped brands build awareness and drive sales. Prior to starting his agency, Sean worked in finance for 4 years as an Investment Banking Analyst at Credit Suisse & studied Mathematics & Statistics at Rutgers University.Connect with Sean:Instagram @Sean_AzariFacebook @azarimediaTwitter @Sean_AzariEmail: Sean@breakthrough.socialYouTubeHis Agency: Breakthrough SocialHis eCommerce Brand: Rebhorn
In Episode 19, we dissect into Frank Body’s business & marketing strategy – Founded in 2014, Frank Body built a skincare empire using leftover coffee grinds & just 5k starting capital. Within 2 yrs, they grew to 20 million in sales & built a cult following.Timestamps:00:47 - Introduction to FrankBody3:37 - If you're penetrating a hyper-competitive marketing then try to be known for one thing.8:20 Nobody can relate to corporate jargon. So leave that shi* at home11:16 Should you use PR to increase brand awareness?16:02 Increase Your Average Order Value By Offering Free Shipping19:30 - Be Strategic When Raising Money24:32 - When you see a platform launch a new feature, go all in! FrankBody has 4x the amount of views on their Instagram Reels vs their IGTV. That's because Reels was just launched a few weeks ago & Instagram wants people to see this feature being used a lot more26:30 - Micro vs Macro Influencers. Which one is better for your brand?ABOUT MATT SKOPAK:An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & AccountingABOUT SEAN AZARI:In 2015, Sean launched a creative ad agency called Breakthrough Social specializing in content creation & distribution, marketing campaigns, & paid media that helped brands build awareness and drive sales. Prior to starting his agency, Sean worked in finance for 4 years as an Investment Banking Analyst at Credit Suisse & studied Mathematics & Statistics at Rutgers University.Connect with Sean:Instagram @Sean_AzariFacebook @azarimediaTwitter @Sean_AzariEmail: Sean@breakthrough.socialYouTubeHis Agency: Breakthrough SocialHis eCommerce Brand: Rebhorn
In Episode 18, we dissect into Allbird’s business & marketing strategy – Founded in 2016, Allbirds sells eco friendly minimalist shoes. It created its own category within the sneaker industry & sold over a million units within 2 yrs since its launch. They are valued over a billion dollars & the majority of their sales are from word of mouth.Timestamps:00:45 Introduction To AllBirds1:58 Why your business strategy should focus more on D2C vs Retail5:55 Add Your Unique Selling Points (USPs) in Your Ad Copy. AllBirds adds their USPs like "Sustainable, natural materials" "Free Shipping & Returns" etc..8:10 How AllBirds Created A New Category in Shoes That Helped Them Disrupt Their Industry.9:25 Consider Launching 1 Product Rather Than Multiple Skus. Allbirds initially launched their brand with just 1 sneaker & dominated in that specific category "A Sneaker Made With Wool"12:56 Add Product Videos Onto Your Product Page To Increase Conversions.15:13 AllBirds Multiple Instagram Account Strategy — Should you create multiple Instagram Accounts?18:25 Increase sales by adding a quick add to cart functionality for your consumers.ABOUT MATT SKOPAK:An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & AccountingABOUT SEAN AZARI:In 2015, Sean launched a creative ad agency called Breakthrough Social specializing in content creation & distribution, marketing campaigns, & paid media that helped brands build awareness and drive sales. Prior to starting his agency, Sean worked in finance for 4 years as an Investment Banking Analyst at Credit Suisse & studied Mathematics & Statistics at Rutgers University.Connect with Sean:Instagram @Sean_AzariFacebook @azarimediaTwitter @Sean_AzariEmail: Sean@breakthrough.socialYouTubeHis Agency: Breakthrough SocialHis eCommerce Brand: Rebhorn
In Episode 17, we dissect into Ruggable’s business & marketing strategy – Ruggable is a home décor brand known for their “Stain Resistant, Washable Area Rugs” with a strong direct-to-consumer model. They disrupted a 15 billion dollar industry within the US by taking a traditional product & leveraging an omni-channel marketing strategy to push their patented product into the mass market. Ruggable isn’t just an average “home décor/rug” company, they are a media company. Every business can take a page out of their marketing strategy.Timestamps:1:00 - Ruggable's background3:33 - How Ruggable's Pinterest Strategy looks like and how you can replicate it for your business6:45 - Repurposing Content Strategically8:08 - Align your products with professionals within your industry.10:04 - Use Strong Thumbnails/Cover Photos When Running Videos As Your Ad Creatives11:42 - When Creating A Company Name Or Slogan Take Into Consideration SEO Strategy13:48 - Leverage Facebook Brand Manager When Working With Content Creators and Influencers17:04 - Have A Strong Email Marketing FlowABOUT MATT SKOPAK:An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & AccountingABOUT SEAN AZARI:In 2015, Sean launched a creative ad agency called Breakthrough Social specializing in content creation & distribution, marketing campaigns, & paid media that helped brands build awareness and drive sales. Prior to starting his agency, Sean worked in finance for 4 years as an Investment Banking Analyst at Credit Suisse & studied Mathematics & Statistics at Rutgers University.Connect with Sean:Instagram @Sean_AzariFacebook @azarimediaTwitter @Sean_AzariEmail: Sean@breakthrough.socialYouTubeHis Agency: Breakthrough SocialHis eCommerce Brand: Rebhorn
In Episode 16, we dissect into Whoop’s business & marketing strategy – Whoop is a fitness tracker that was initially developed for elite athletes, to help monitor stats such as workout intensity, recovery time, and sleep performance. Now it’s accessible to everyone due to its pricing model. The band/fitness tracker is free, however, in order to use it you will need to purchase one of their offered subscription packages.Timestamps:3:00 Subscription Model vs Full Upfront Payment. Whoop changed their model such that they were able to make the watch more accessible (due to cost) & have a continuous revenue stream.7:48 Whoop's Podcast Strategy - How You Can Take Away Their Concept & Implement It Into Your Business10:57 Offer Multiple Pricing Tiers — Tiered pricing is when you give your customers separate options for purchasing your product or service. For each separate “package,” more value is added and the price increases15:08 Use Your Customer's Voice (e.g. their reviews) on your creatives or captions across some of your ad sets.15:22 Spying on your competitor's Facebook ads.18:32 Leverage Customer surveys After Purchasing22:50 Don’t go nuts with the Facebook ad spend initiallyABOUT MATT SKOPAK:An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & AccountingABOUT SEAN AZARI:In 2015, Sean launched a creative ad agency called Breakthrough Social specializing in content creation & distribution, marketing campaigns, & paid media that helped brands build awareness and drive sales. Prior to starting his agency, Sean worked in finance for 4 years as an Investment Banking Analyst at Credit Suisse & studied Mathematics & Statistics at Rutgers University.Connect with Sean:Instagram @Sean_AzariFacebook @azarimediaTwitter @Sean_AzariEmail: Sean@breakthrough.socialYouTubeHis Agency: Breakthrough SocialHis eCommerce Brand: Rebhorn
In Episode 15, we dissect into Yeti’s business & marketing strategy – The company was founded in 2006 by 2 brothers Roy & Ryan Seiders but really started to get noticed in 2011 when sales hit $29 million. They took a commoditized product "a cooler" and made it into something extremely desirable by implementing a technology that had their coolers keep ice frozen for long periods of time. In addition, their coolers were much sturdier than what the market was currently offering. Let's dive into how these guys built the ultimate cult brand across many outdoor enthusiasts.Timestamps:02:56 - Start With An Outstanding Product that solves a problem04:52 - Leverage The Right Partnership And Brand Ambassadors. Yeti has 120 brand ambassadors that tell their story through different video series's07:02 - Align Your Brand Persona to Match Your Customer Based08:46 - Build a Lifestyle Content Strategy10:50 - Strategically Leverage Old school Marketing Tactics15:33 - Realness Goes a Long Way: We Are Living in the Age of AuthenticityABOUT MATT SKOPAK:An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & AccountingABOUT SEAN AZARI:In 2015, Sean launched a creative ad agency called Breakthrough Social specializing in content creation & distribution, marketing campaigns, & paid media that helped brands build awareness and drive sales. Prior to starting his agency, Sean worked in finance for 4 years as an Investment Banking Analyst at Credit Suisse & studied Mathematics & Statistics at Rutgers University.Connect with Sean:Instagram @Sean_AzariFacebook @azarimediaTwitter @Sean_AzariEmail: Sean@breakthrough.socialYouTubeHis Agency: Breakthrough SocialHis eCommerce Brand: Rebhorn
In Episode 13, we dissect into Super Coffee’s business & marketing strategy – The company was started in 2015 by Jordan DeCicco where he wanted to create a healthy coffee alternative that was low in calories, zero sugar and also made with organic ingredients. Within 5 yrs, the company is now valued over $200 mil. Lets dive into some of their tactics that helped them grow to where they are todayTimestamps:01:38 – The Law Of Category. Super Coffee created a niche market in which they were first in and went all-in on it.04:08 - Have a Strong Mission And Story06:41 - Implement A Push Notification Strategy09:36 - Be Naive To Success And Learn How To Prioritize. In this segment, we discuss when you should be delegating your tasks & also project management tools that help you stay organized with your projects.12:20 - Start A Podcast Around Your Brand Thesis. Super Coffee has a podcast called “Positive Energy” where they interview Entrepreneurs, Leaders, Investors, and so forth.14:52 - Find Strategic InvestorsABOUT MATT SKOPAK:An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & AccountingABOUT SEAN AZARI:In 2015, Sean launched a creative ad agency called Breakthrough Social specializing in content creation & distribution, marketing campaigns, & paid media that helped brands build awareness and drive sales. Prior to starting his agency, Sean worked in finance for 4 years as an Investment Banking Analyst at Credit Suisse & studied Mathematics & Statistics at Rutgers University.Connect with Sean:Instagram @Sean_AzariFacebook @azarimediaTwitter @Sean_AzariEmail: Sean@breakthrough.socialYouTubeHis Agency: Breakthrough SocialHis eCommerce Brand: Rebhorn
Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale.In Episode 13, we dissect into Warby Parker’s business & marketing strategy – Warby Parker turned a non-sexy product, into a fashionable product that is valued over a billion dollars. They disrupted a monopolized industry that was dominated by Luxottica (a $28 billion company that owns the majority of eyeglasses & sunglasses.Timestamps:2:20 - Incorporate a Lifestyle Content Strategy. What is the Wearing Warby series & purpose behind it?5:28 - Use customer service as a marketing tool8:04 – There Winning Home Try-On Strategy & How You Can Mimic It With A Strong Guarantee Policy10:58 - Create partnerships with companies, charities and local events12:49 - Encourage Your Customer’s To Share On Social Media.14:09 - Create fun, silly, relatable events to gain traffic and brand awarenessABOUT MATT SKOPAK:An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & AccountingABOUT SEAN AZARI:In 2015, Sean launched a creative ad agency called Breakthrough Social specializing in content creation & distribution, marketing campaigns, & paid media that helped brands build awareness and drive sales. Prior to starting his agency, Sean worked in finance for 4 years as an Investment Banking Analyst at Credit Suisse & studied Mathematics & Statistics at Rutgers University.Connect with Sean:Instagram @Sean_AzariFacebook @azarimediaTwitter @Sean_AzariEmail: Sean@breakthrough.socialYouTubeHis Agency: Breakthrough SocialHis eCommerce Brand: Rebhorn
In Episode 12, we dissect into Mirror's business & marketing strategy – Their product which resembles a full-length mirror bringing an interactive fitness class right to your home such as yoga, pilates, cardio, strength, and boxing. They were recently acquired by Lululemon for $500 million dollars. Let's discuss how Brynn Putnam positioned her company to get acquired within 2 years.Timestamps:1:20 – The 40% Rule. “Don’t try to be perfect.”3:39 - Strategic Partnerships5:00 - Companies Like To Invest In A Brand Before Acquire Them6:42 –Should You Hire Contractors or Full Time Employees?8:30 – You Need A Strong Vision That Everyone In Your Company Supports Your Vision12:27 - Immerse Yourself in Customer Service. All Mirror employees are required to do at least 2 months of customer service for new insight & different perspectives from their employees.15:27 - Position Yourself as Gender Neutral17:04 - Incorporate Different Revenue StreamsABOUT MATT SKOPAK:An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & AccountingABOUT SEAN AZARI:In 2015, Sean launched a creative ad agency called Breakthrough Social specializing in content creation & distribution, marketing campaigns, & paid media that helped brands build awareness and drive sales. Prior to starting his agency, Sean worked in finance for 4 years as an Investment Banking Analyst at Credit Suisse & studied Mathematics & Statistics at Rutgers University.Connect with Sean:Instagram @Sean_AzariFacebook @azarimediaTwitter @Sean_AzariEmail: Sean@breakthrough.socialYouTubeHis Agency: Breakthrough SocialHis eCommerce Brand: Rebhorn
Professor Trevor Avery teaches and conducts fisheries research out of Acadia University in Nova Scotia. More recently he's teamed up with Jeff Wilson of the Striper Cup and Sean Simmons of Anglers Atlas to form a ground-breaking recreational fisheries research initiative called the Atlantic Anglers Challenge. The initiative rewards anglers to download and use the MyCatch app to track and report their angling pressure and success. Listen as professor Avery shares with Lawrence Gunther his rationale and expectations for the research that is now taking place across all four Atlantic provinces on this episode of Blue Fish Radio.Link here:Trevor Avery is an Associate Professor, Biology and Mathematics & Statistics, at Acadia University. The Atlantic Anglers Challenge is a multi-species, multi-season tournament and Covid-19 fundraiser. It uses MyCatch to record anglers catches including fish size, location, and time fishing. Anglers are introduced to Angler's Atlas, an online database for their fishing days, and the data is used by researchers to answer questions on fish biology and fisheries science. Fish biology questions might be where species are found, including discovery of invasive species, color patterns, and sizes. Fisheries science questions might include estimating relative catches based on effort fishing (known as catch-per-unit-effort) and size distribution. In all cases, a tournament designed partly with fish diversity in mind, such as all species and all sizes count, instead of just the largest or most fish provides much more data to researchers to investigate fish. Link below for more information about the research.
In Episode 11, we dissect into MVMT’s business & marketing strategy – The company started in 2013 with the mission of designing & selling a stylish, minimalistic watches at an affordable price. This model wasn’t anything new, but it wasn’t properly introduced online at scale until co-founders Jake Kassan and Kramer LaPlante introduced it across the digital world. With aggressive marketing & business tactics, they became one of the world’s fasters growing watch brands & generating over $90mil in revenue within 5 yrs. Timestamps:2:06 – How MVMT Uses A Referral Program To Attract New Customers & Reduce Their Marketing Costs4:30 – MVMT Using High Quality Lifestyle Images To Help The Customer Visualize How Their Product Will Look On Themselves5:58 - Leveraging Influencer’s Creatives For Your Own Catalogue7:05 – MVMT Utilized A Crowdfunding Platform To Help Raise Money For Their Business Without Giving Up Equity. Learn their strategic approach using Indiegogo.10:10 – Building A Strong Tribe Will Lead To More Sales12:30 – Why You Should Create A Best Sellers Section On Your Website 14:57 –Create Long-Term Partnerships With Influencers Rather Than A Pay To Play Strategy16:45 – Increase Your AOV (Average Order Value) By Implementing A Bounce-Back Strategy ABOUT MATT SKOPAK:An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & AccountingABOUT SEAN AZARI:In 2015, Sean launched a creative ad agency called Breakthrough Social specializing in content creation & distribution, marketing campaigns, & paid media that helped brands build awareness and drive sales. Prior to starting his agency, Sean worked in finance for 4 years as an Investment Banking Analyst at Credit Suisse & studied Mathematics & Statistics at Rutgers University.Connect with Sean:Instagram @Sean_AzariFacebook @azarimediaTwitter @Sean_AzariEmail: Sean@breakthrough.socialYouTubeHis Agency: Breakthrough SocialHis eCommerce Brand: Rebhorn
In Episode 9, we dissect into FabFitFun's business & marketing strategy – The company started in 2010 as an online magazine, similar to SELF Magazine, Cosmopolitan, & Pure Wow with 3 Co-Founders backing it up. Within 3 years they have grown an amass following through their content deliverables and strategy & decided to launch a subscription box that mimicked the "goody-bags" that you would receive at brand-sponsored events / Fashion Week etc...The subscription box contains $200 worth of lifestyle products for $50 per quarter -- this was a huge value for the consumer. In 2018, it was reported that the company crossed the 1 million subscription members & generating well over $300 million in revenue. We took a deep dive into some of their previous & current marketing strategies that you can start implementing into your eCommerce strategies as well.Timestamps: 1:37 – Provide/Create Products That Align With Your Customers. You really need to understand who your customer is & use tools to segment them into categories such that you can create products that support their needs.3:26 – Why You Should Build Up An Audience Before Launching Your Product or Service. FabFitFun originally started out as an online publishing company for 3 years before launching its subscription box. They built an amassed following of mainly women by providing value through massive amounts of content that related to that specific audience.5:20 - Identify A Brand Voice & Stay Consistent With It.6:30 – Leverage Facebook Creative Tools To Test Different Ad Formats. FabFitFun lowered their CPA & gained new members with a new campaign they did using Facebook’s Canvas Template [Collection Ad].8:22 – Increase Your Revenue By Adding Additional Revenue Streams For Your Business. Identify New Ways To Increase Your Bottom Line. FabFitFun increased its revenue stream by introducing Flash Sales with products that aligned with their customer’s interests.10:24 – How You Can Add More Value To A Commoditized Product. FabFitFun takes $200+ worth of products and offers them for only $40 per quarter. How? Mostly due to leverage. They have such a strong following that they can partner up with great brands that align with their customer & provide the brands with tons of exposure in exchange for their product. A lot of businesses can implement a similar strategy by offering a valuable eBook & other creative ways depending on who your audience is.ABOUT MATT SKOPAK:An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & AccountingABOUT SEAN AZARI:In 2015, Sean launched a creative ad agency called Breakthrough Social specializing in content creation & distribution, marketing campaigns, & paid media that helped brands build awareness and drive sales. Prior to starting his agency, Sean worked in finance for 4 years as an Investment Banking Analyst at Credit Suisse & studied Mathematics & Statistics at Rutgers University.Connect with Sean:Instagram @Sean_AzariFacebook @azarimediaTwitter @Sean_AzariEmail: Sean@breakthrough.socialYouTubeHis Agency: Breakthrough SocialHis eCommerce Brand: Rebhorn
In Episode 8, we dissect into White Claw's business & marketing strategy – Launched in 2016, White Claw disrupted the hard seltzer market (~60% of the Market Share was controlled by White Claw). Let's dig into some of their marketing & business strategies that led them towards their success.Timestamps:1:30 - Identify & Evolve with Industry Trends3:40 - Real-life Example of How We Implemented Trends into Sweetberry (Fast-Casual Restaurant)4:35 - Keep Your Ads Relevant Based On The Current Environment [This will lower your CPA]6:54 - Why is White Claw's Product Designed Very Minimalistic8:59 - Want Free Exposure? Design Your Products Such That They Are "Instagramable" 11:30 - How SoJo Spa Club Created a 130k square foot facility that became an Instagram sensation13:35 - Always Test Multiple DesignsABOUT MATT SKOPAK:An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & AccountingABOUT SEAN AZARI:In 2015, Sean launched a creative ad agency called Breakthrough Social specializing in content creation & distribution, marketing campaigns, & paid media that helped brands build awareness and drive sales. Sean has worked with 50+ businesses/individuals with their marketing strategy. Some of his current or previous clients are Safavieh [500mil+ revenue per year -- Grew their sales 3x YOY], Rugs USA, SoJo Spa Club, Sweetberry Bowls, Muscle Maker Grill, Kat Burki Skincare, and many more.Prior to starting his agency, Sean worked in finance for 4 years as an Commodities IT Investment Banking Analyst at Credit Suisse & studied Mathematics & Statistics at Rutgers University.Connect with Sean:Instagram @Sean_AzariFacebook @azarimediaTwitter @Sean_AzariEmail: Sean@breakthrough.socialYouTubeHis Agency: Breakthrough SocialHis eCommerce Brand: Rebhorn
In Episode 7, we dissect into Freshly’s business & marketing strategy – Freshly is a healthy subscription meal-prep that entered the market in 2012 & has over a million subscribers. By 2024, the American market is estimated to reach 4.0 billion dollars (where Freshly currently owns 33% of the market).Timestamps:1:24 - Why You Need To Segment Your Audience & Deliver Separate Content To Each3:40 - Use KPI's That Are Meaningful To Your Business8:43 - Hyper Target Your Customer Basis With Personalized Content11:40 - Make Sure Your Unit* Economics Work Before You Grow15:40 - Create Urgency By Coming Up With Limited Time Offers & State Them Into Your Ad Copy17:40 - Implement A Referral Marketing ProgramABOUT MATT SKOPAK:An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & AccountingABOUT SEAN AZARI:In 2015, Sean launched a creative ad agency called Breakthrough Social specializing in content creation & distribution, marketing campaigns, & paid media that helped brands build awareness and drive sales. Prior to starting his agency, Sean worked in finance for 4 years as an Investment Banking Analyst at Credit Suisse & studied Mathematics & Statistics at Rutgers University.Connect with Sean:Instagram @Sean_AzariFacebook @azarimediaTwitter @Sean_AzariEmail: Sean@breakthrough.socialYouTubeHis Agency: Breakthrough SocialHis eCommerce Brand: Rebhorn
In Episode #4, we dissect into Pura Vida's business & marketing strategy that was started in 2010 by Paul Goodman & Griffin Thall. In 2015, they sold their company to Vera Bradley for ~$130 million dollars. How did a business selling bracelets become so successful? Let's discuss some of their successful marketing tactics.ABOUT MATT SKOPAK:An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & AccountingABOUT SEAN AZARI:In 2015, Sean launched a creative ad agency called Breakthrough Social specializing in content creation & distribution, marketing campaigns, & paid media that helped brands build awareness and drive sales. Prior to starting his agency, Sean worked in finance for 4 years as an Investment Banking Analyst at Credit Suisse & studied Mathematics & Statistics at Rutgers University.Connect with Sean:Instagram @Sean_AzariFacebook @azarimediaTwitter @Sean_AzariEmail: Sean@breakthrough.socialYouTubeHis Agency: Breakthrough SocialHis eCommerce Brand: Rebhorn
In Episode #3, we dissect into Quest Nutrition's growth strategy that you can take away & implement into your business. The 3 founders started in 2010 & bootstrapped their business until 2015 when they cut a deal with a private equity firm. The deal valued the company at about $900 mil. ABOUT MATT SKOPAK:An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & AccountingABOUT SEAN AZARI:In 2015, Sean launched a creative ad agency called Breakthrough Social specializing in content creation & distribution, marketing campaigns, & paid media that helped brands build awareness and drive sales. Prior to starting his agency, Sean worked in finance for 4 years as an Investment Banking Analyst at Credit Suisse & studied Mathematics & Statistics at Rutgers University.Connect with Sean:Instagram @Sean_AzariFacebook @azarimediaTwitter @Sean_AzariEmail: Sean@breakthrough.socialYouTubeHis Agency: Breakthrough SocialHis eCommerce Brand: Rebhorn
1:00 - Reinvent Buying Experience2:57 - "Top Line Sales Are Deceiving"7:46 - Watch Your ROAS key metric when running FB Ads9:14 - Display All Your Reviews On Your Website & Social Feeds13:00 - Your Business Strategy Needs To Make Sense To The Product You Sell15:08 - Add As Much Helpful Guides As Possible18:05 - Think Outside The Box To Increase Value of Purchase19:28 - Make People Into AffiliatesABOUT MATT SKOPAK:An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & AccountingABOUT SEAN AZARI:In 2015, Sean launched a creative ad agency called Breakthrough Social specializing in content creation & distribution, marketing campaigns, & paid media that helped brands build awareness and drive sales. Prior to starting his agency, Sean worked in finance for 4 years as an Investment Banking Analyst at Credit Suisse & studied Mathematics & Statistics at Rutgers University.Connect with Sean:Instagram @Sean_AzariFacebook @azarimediaTwitter @Sean_AzariEmail: Sean@breakthrough.socialYouTubeHis Agency: Breakthrough SocialHis eCommerce Brand: Rebhorn
ABOUT MATT SKOPAK:An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & AccountingABOUT SEAN AZARI:In 2015, Sean launched a creative ad agency called Breakthrough Social specializing in content creation & distribution, marketing campaigns, & paid media that helped brands build awareness and drive sales. Prior to starting his agency, Sean worked in finance for 4 years as an Investment Banking Analyst at Credit Suisse & studied Mathematics & Statistics at Rutgers University.Connect with Sean:Instagram @Sean_AzariFacebook @azarimediaTwitter @Sean_AzariEmail: Sean@breakthrough.socialYouTubeHis Agency: Breakthrough SocialHis eCommerce Brand: Rebhorn
EP 113: Angela Lillis is the Insights Lead of the Clothing & Home division of Marks & Spencer. She formerly worked in marketing analytics for the BBC. She double majored in Mathematics & Statistics and Politics from Newcastle University.
In this episode, I speak with my friend and fellow podcaster Steven Menking about his podcast On the Objective. The mission behind it, how it was started, and how he stays motivated. Steven also throws down a unique challenge at the end so stick around. Steven Menking graduated from Williams College in 2010 with a B.A. in Mathematics & Statistics and a B.A. in Economics. His professional career began in New York City as an investment banking analyst in the technology group of Morgan Stanley. In 2012, Steven joined a proprietary trading desk as a short term equities trader. Steven accepted Jesus as his Lord and Savior and was born again in 2014. One week later he was unemployed. After seeking God for direction he was called to be a teacher and began working as a private tutor in Manhattan. Since then he has worked with students from the age of 7 to the age of 56 on a wide variety of subjects. Steven’s tutoring specialties include test preparation, math, economics, philosophy, and writing. In 2014 Steven founded The Amateur Society, a discussion group that focuses on questions of philosophy, worldview, economics, geopolitics, science, current events, and any other topics participants bring to the table. The goal of The Amateur Society is to create an open environment where everyone can sharpen their cognitive tools in order to conduct truth-directed inquiry. The group meets weekly on Mondays at 8:00pm Eastern via Skype. Search for the Skype username amateursociety and send a contact request to join in! Steven Menking | On the Objective Website: https://amateursociety.wordpress.com Website: http://ontheobjective.org/ YouTube: https://www.youtube.com/channel/UCYWArNcoTCBRxeoTJWvcc9Q Spreaker: https://www.spreaker.com/show/on-the-objective iHeartRadio: https://www.iheart.com/podcast/on-the-objective-28550447/ Twitter: https://twitter.com/ontheobjective Email: ontheobjective@gmail.com Joe Prim | Ever Vigilant IG @theevervigilant Website: https://www.vigilantwolf.com/ Patreon: https://www.patreon.com/EverVigilant become a part of what we have going on here, Join the Pack! Use Patreon.com/evervigilant to comment, enourage and engage with one another in our daily battle to become better men, better husbands, better fathers, and better leaders. Support Ever Vigilant - T-shirts, Hoodies, and Swag at: Teespring.com/stores/evervigilant
Arthur Charpentier is currently Assistant Professor at the Faculty of Economics at Université de Rennes I. Professor Charpentier's teaching activities include Economics of Uncertainty, Modelling Natural Catastrophes, Nonlinear Econometrics, Multivariate Data Analysis, Advanced Techniques in Portfolio Management and Probability and Statistics. Arthur’s research interests include copula theory, extreme values with applications in finance and insurance, option pricing, actuarial science and statistics of insurance, risk measures, capital allocation and diversification. Arthur describes his blog ‘freakonometrics’ as an open lab-notebook experiment which can be found at freakonometrics.hypotheses.org/ Arthur completed a PhD Thesis in Mathematics (Statistics) at University of Leuven and a Masters degree in Mathematics applied to economics at University Paris IX Dauphine. Check out the show notes page to this episode where you can find all the links and resources mentioned by Arthur at: www.economicrockstar.com/freakonometrics