DEEP DIVE INTO BUSINESSES

Molekule created an e-commerce brand around Air Purifiers that sells online for $499-$1200+. In episode 62, we dive into some of their strategies that can help you sell high-ticketed products for your business.TImestamps:00:50 Molekule's Backstory2:16 How To Sell High-Ticketed Products Like Molekule4:56 Molekule Constantly Co-Promotes w/ Other Brands to Increase Their Email Subscriber List.5:40 ViralSweep App For Creating Giveaways & Sweepstakes6:22 When Your Product Needs To Be Backed by Science / Proof To Build Credibility8:49 Why Influencers Are Better Than Paid Media As A Startup Brand9:50 UGC is performing better than anything else10:11 Consumers Can Write Off Their Molekule Purchase As A Tax Write Off. Understand Why This Is Important & How You Can Leverage It12:52 Creating Educational Content Around The Brands Main ProductABOUT MATT SKOPAK:An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & Accounting. Follow Matt Skopak's Twitter.ABOUT SEAN AZARI:In 2015, I started a creative ad agency called Breakthrough Social that has helped over 50+ businesses build their brand & increase sales mainly through content development & distribution, influencer marketing, paid media campaigns, and other developing techniques. Brands that I have worked with: Rebhorn, Safavieh, Rugs USA, SoJo Spa Club, Muscle Maker Grill, Kat Burki, Sweetberry Bowls, & many others.

PopSocket was started in 2012 by a college professor that initially wanted a way to wrap his headphones around his cell phone without it being an issue. His simple idea led to a successful Kickstarter campaign in 2012, which rocketed the company out of his garage and into the mainstream. Today, the brand generates over a billion dollars in sales through its unique sales & marketing strategies that we will dive into this episode.Every week we will take a deep dive into a business and share with you some of the marketing & business strategies that helped these businesses scale. Timestamps:00:45 How The Founder Started The Company & Raised Money w/ a Kickstarter Campaign4:16 How PopSocket Piggy Backed On Another Business To Invent A New Product.6:12 Q&A Tactic w Influencers & Using That As A Series To Tell A Story8:50 Identify Your Proof of Concept39:12 How PopSocket Dominates with their Personalization Features & Why That Is Important In Today's World10:05 Other eCommerce Brands That We Seen Implement Personalization Features11:31 The Power of Word Of Mouth MarketingABOUT MATT SKOPAK:An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & Accounting. Follow Matt Skopak's Twitter.ABOUT SEAN AZARI:In 2015, I started a creative ad agency called Breakthrough Social that has helped over 50+ businesses build their brand & increase sales mainly through content development & distribution, influencer marketing, paid media campaigns, and other developing techniques. Brands that I have worked with: Rebhorn, Safavieh, Rugs USA, SoJo Spa Club, Muscle Maker Grill, Kat Burki, Sweetberry Bowls, & many others.

In Episode 60, We Discuss How Dr.Squatch, a Direct-To-Consumer Men's Soap Brand Built A $100 Million Dollar Brand.Every week we will take a deep dive into a business and share with you some of the marketing & business strategies that helped these businesses scale. Timestamps:4:10 Use Quizzes To Personalize Customer Purchases6:00 Identify When Your Customers Have The Highest Open Email Rates By Testing Out Send TImes.7:00 How Dr Squatch Uses Humor In Their Facebook Ads Which Helps Them Stand Out & Increase Reach At A Lower Cost9:22 Setup A Few Different Welcome Flows Depending On Where Someone Signed Up11:11 Optimize Your Subscription Sales By Marketing The Benefits Throughout Your Website13:23 Setup Your TIkTok Commerce Account14:44 Dr Squatch Creates Limited Product Drops To Hype Up ExclusivityABOUT MATT SKOPAK:An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & Accounting. Follow Matt Skopak's Twitter.ABOUT SEAN AZARI:In 2015, I started a creative ad agency called Breakthrough Social that has helped over 50+ businesses build their brand & increase sales mainly through content development & distribution, influencer marketing, paid media campaigns, and other developing techniques. Brands that I have worked with: Rebhorn, Safavieh, Rugs USA, SoJo Spa Club, Muscle Maker Grill, Kat Burki, Sweetberry Bowls, & many others.

In episode 59, we dive into the strategy behind Blissy's eCommerce growth hacks---the taboo stuff that work.Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale. (

In episode 58, we dive into the strategy behind Seed's business success within the probiotic market.Every week we will take a deep dive into a business and share with you some of the marketing & business strategies that helped these businesses scale. (

Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale. (

Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale.In Episode 56 we dissect S'well's business & marketing strategy – Founded in 2010 with a $30,000 initial investment, Sarah Kauss has now built a 9 figure business (Where revenues are projected to be at around 200mil). See how she made a “low-cost” product look expensive & created a cult brand through her business & marketing efforts.Timestamps:00:46 Background on S'well & How it started4:44 Does Your Overall Look Meet Your Price Point “Dress For The Job You Want”6:06 Offer A Smooth Checkout Process8:40 Customer's Want Customization10:03 Increase Your Revenue Stream By Providing Corporate Packages & Customization13:45 The Power Of Journaling Your Progress18:27 Hire For What You Believe You Will Need vs What You Currently HaveABOUT MATT SKOPAK:An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & Accounting. Follow Matt Skopak's Twitter.ABOUT ME (SEAN AZARI):In 2015, I started a creative ad agency called Breakthrough Social that has helped over 50+ businesses build their brand & increase sales mainly through content development & distribution, influencer marketing, paid media campaigns, and other developing techniques. Brands that I have worked with: Rebhorn, Safavieh, Rugs USA, SoJo Spa Club, Muscle Maker Grill, Kat Burki, Sweetberry Bowls, & many others.

Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale. In Episode 55 we dissect DUDE Wipes business & marketing strategy – Founded in 2011 by 4 guys that started the company in a small apartment in Chicago.  Their main initial product, Flushable Wipes, built up their reputation wasn't something innovative. Essentially it was baby wipes repurposed into a whole new brand. Within a few years of successful growth, they landed on Shark Tank in 2015 where Mark Cuban invested 300k in exchange for 25% equity. In 2022, they are estimated to be worth $50 mil.  Analyzing this company can help you think of ways of recreating an existing product & introducing new customers to an already existing one (Rebranding & Storytelling).Timestamps:00:45 Story behind DUDE Wipes2:47 The 80/20 Rules Applied. Come up with your idea and maximize it.  4:20 Sometimes all you need is 1 product. DUDE Wipes initial product was single (travel-size) flushable wipes.6:28 Fixing the stigma for startup entrepreneurs that you need to go “all-in.” Sean Riley, worked in construction for a year while building up DUDE Wipes.10:46 Create a fun reward program. Dude's Reward program is called the DUDECOIN “The world's first cryptocurrency you can earn with your butt”14:48 Attack the markets where your customers are. DUDE Wipes is everywhere from ESPN, Mens Health, Sport Teams, etc... They have ad placements wherever their audience has a strong presence17:39 Create Hilarious Relatable Ads That Highlights The Product's Value Proposition: A Winning Meme Strategy.ABOUT MATT SKOPAK:An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & Accounting. Follow Matt Skopak's Twitter.ABOUT ME (SEAN AZARI):In 2015, I started a creative ad agency called Breakthrough Social that has helped over 50+ businesses build their brand & increase sales mainly through content development & distribution, influencer marketing, paid media campaigns, and other developing techniques. Brands that I have worked with: Rebhorn, Safavieh, Rugs USA, SoJo Spa Club, Muscle Maker Grill, Kat Burki, Sweetberry Bowls, & many others.

Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale.In Episode 54, we dissect CALM's business & marketing strategy – Founded in 2012 by Alex Tew and Michael Acton Smith, these founders leveraged their skillsets to brand an app that made it #1 on the App Store.  As of May 2021, they estimated to be about 2 mil subscribers & 4 mil downloads (Which means they average to about 140mil a year just on Subscriptions!!). Whether you're building an app or eCommerce business, Calm strategies is something that we should all take note of.Timestamps:1:17 The Story behind Calm App5:36 Create a freemium model. CALM put out free sounds — stories on youtube7:40 Offer multiple payments options10:34 Use Hashtags As Your Research Tool Pre-Launch12:19 How Calm Uses Partnerships & Corporate Discounts To Increase Awareness15:40 How CALM leveraged timing & relevancy to create an ad that elicited an emotional response (Example: CNN Sponsored Ad)18:05 Why A Strong Vision Is the Secret Ingredient of a Successful BusinessABOUT MATT SKOPAK:An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & Accounting. Follow Matt Skopak's Twitter.ABOUT ME (SEAN AZARI):In 2015, I started a creative ad agency called Breakthrough Social that has helped over 50+ businesses build their brand & increase sales mainly through content development & distribution, influencer marketing, paid media campaigns, and other developing techniques. Brands that I have worked with: Rebhorn, Safavieh, Rugs USA, SoJo Spa Club, Muscle Maker Grill, Kat Burki, Sweetberry Bowls, & many others.

7+ Ideas on how eCommerce businesses & brands can start incorporating NFTs into their strategy — In episode 54, we discuss everything from crowdfunding to loyalty programs, accessibility, etc.Time Stamps:00:37 What is a NFT (Non-Fungible Token)?2:46 NFTs = Share Of Your Project12:30 Is NFT really about the art or the perks?12:57 How Royalties work with NFTs15:55 How the NFTs become valuable17:22 Building Your Own NFT Community17:52 How You Can Use NFTs For A Loyalty Program20:40 Using NFTs To Give Access To Limited Product Drops21:49 What is the Metaverse30:24 Breaking down some of the lingo used in the NFT Market: Utility, Roadmap, GasABOUT MATT SKOPAK:An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & Accounting. Matt Skopak's Twitter: https://www.twitter.com/mskopakABOUT ME (SEAN AZARI):In 2015, I started a creative ad agency called Breakthrough Social that has helped over 50+ businesses build their brand & increase sales mainly through content development & distribution, influencer marketing, paid media campaigns, and other developing techniques. Brands that I have worked with: Rebhorn, Safavieh, Rugs USA, SoJo Spa Club, Muscle Maker Grill, Kat Burki, Sweetberry Bowls, & many others.REBHORN (My eCommerce/Art Brand) ⤵️Website: https://www.rebhorndesign.comInstagram: https://www.instagram.com/rebhorndesignMy Other Social Channels:INSTAGRAM: https://www.instagram.com/sean_azari/FACEBOOK: https://www.facebook.com/azarimedia/SNAPCHAT: https://www.snapchat.com/add/sean_azariTWITTER: https://www.twitter.com/sean_azari

Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale.In Episode 52, we dissect Athletic Greens business & marketing strategy – They are a “green powder” healthy drink that started in 2009 & has prevailed in their industry. We took 6 of their best e-commerce strategies that you can implement to help you mitigate the rise of ad cost & increase your ROI.  Timestamps:00:45 Quick background on Athletic Greens2:35 Cost of Advertising is Skyrocketing — But Athletic Greens Tactics can help you drive those costs down or increase your ROI3:40 Leverage the power of Audio Marketing. Athletic Greens sponsor dozens of Podcasters to talk about their product before or during their show.5:12 Can you offer samples or cheaper alternatives for your customers to try your brand out?8:10 Create A Touchpoint With The Customer To Help Build The Brand9:20 Building a community on Discord13:16 Implement a referral strategy with incentives.16:55 Use UGC in Paid Campaigns17:55 Create Partnerships To Sell Your Products21:00 Strategies on building partnerships with other brands ABOUT MATT SKOPAK:An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & Accounting. Matt Skopak's Twitter: https://www.twitter.com/mskopakABOUT ME (SEAN AZARI):In 2015, I started a creative ad agency called Breakthrough Social that has helped over 50+ businesses build their brand & increase sales mainly through content development & distribution, influencer marketing, paid media campaigns, and other developing techniques. Brands that I have worked with: Rebhorn, Safavieh, Rugs USA, SoJo Spa Club, Muscle Maker Grill, Kat Burki, Sweetberry Bowls, & many others.REBHORN (My eCommerce/Art Brand) ⤵️Website: https://www.rebhorndesign.comInstagram: https://www.instagram.com/rebhorndesignMy Other Social Channels:INSTAGRAM: https://www.instagram.com/sean_azari/FACEBOOK: https://www.facebook.com/azarimedia/SNAPCHAT: https://www.snapchat.com/add/sean_azariTWITTER: https://www.twitter.com/sean_azari

Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale. (

Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale.  In Episode 50, we dissect SKIM's business & marketing strategy – Skim's is an inclusive shapewear brand designed for all types of women.  The company was founded in 2018 by Kim Kardashian and ever since her launch she has hired top of the line experts to help strengthen her eCommerce brand to where it is now.  The company is now valued over 1.6 billion dollars.  Regardless of her cult following, her approach to building her eCommerce brand is something we can all learn from especially since she has the finances to hire the right team to help grow her business.  Timestamps:4:19 SKIMS works with tons of Micro-influencers to build up their brand and UGC Library. The Influencer platform they use is called GRIN.6:50 Showcase what you're doing behind the scenes as you're building up your brand.9:40 Drive Demand By Being Limited. Both Kardashian (/Jenner) sisters used the power of scarcity to drive demand for their brands.10:54 Include Add-On Products to increase Average Order Value.15:33 Implement MMS into your SMS Strategy (Send Images when you're sending our SMS Campaigns).ABOUT MATT SKOPAK:An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & Accounting. Matt Skopak's Twitter: https://www.twitter.com/mskopakABOUT ME (SEAN AZARI):In 2015, I started a creative ad agency called Breakthrough Social that has helped over 50+ businesses build their brand & increase sales mainly through content development & distribution, influencer marketing, paid media campaigns, and other developing techniques. Brands that I have worked with: Rebhorn, Safavieh, Rugs USA, SoJo Spa Club, Muscle Maker Grill, Kat Burki, Sweetberry Bowls, & many others.REBHORN (My eCommerce/Art Brand) ⤵️Website: https://www.rebhorndesign.comInstagram: https://www.instagram.com/rebhorndesignMy Other Social Channels:INSTAGRAM: https://www.instagram.com/sean_azari/FACEBOOK: https://www.facebook.com/azarimedia/SNAPCHAT: https://www.snapchat.com/add/sean_azariTWITTER: https://www.twitter.com/sean_azari

Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale. In Episode 49, we dissect Ikonick's business & marketing strategy – Founded in 2017 by Jeff Cole and Mark Mastrandrea, is an online company that sells canvas prints of artists' images. By landing strong partnerships & leveraging growth tactics on Social Media, they were able to scale their business into well over 8 figures.Timestamps:1:00 Brief Overview On Who Ikonick Is3:43 Customize Your Email Sign Up Forms - Pop Ups To Increase Lead Capturing5:15 Explore Apps like Spin-The-Wheel to see if it helps increase your Email Signups - Lead Capturing6:29 Create A Series That Share Stories About Other Creators Your Brand Works With7:53 Expand Your Footprint With Licensing Deals10:49 Customize Web Experience12:55 Start Thinking NFT's. How Ikonick Took Some Of Their Art & Made Them Into An NFT15:12 Building A Community For Your NFT Project16:53 Show Your Product In Real-Life ScenariosABOUT MATT SKOPAK:An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & Accounting. Matt Skopak's Twitter: https://www.twitter.com/mskopakABOUT ME (SEAN AZARI):In 2015, I started a creative ad agency called Breakthrough Social that has helped over 50+ businesses build their brand & increase sales mainly through content development & distribution, influencer marketing, paid media campaigns, and other developing techniques. Brands that I have worked with: Rebhorn, Safavieh, Rugs USA, SoJo Spa Club, Muscle Maker Grill, Kat Burki, Sweetberry Bowls, & many others.REBHORN (My eCommerce/Art Brand) ⤵️Website: https://www.rebhorndesign.comInstagram: https://www.instagram.com/rebhorndesignMy Other Social Channels:INSTAGRAM: https://www.instagram.com/sean_azari/FACEBOOK: https://www.facebook.com/azarimedia/SNAPCHAT: https://www.snapchat.com/add/sean_azariTWITTER: https://www.twitter.com/sean_azari

Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale.In Episode 48, we dissect Poppi's business & marketing strategy – Poppi is a prebiotic healthy soda designed to keep your gut in check. Founded by a married couple in March 2020 (originally 2018 but they rebranded in 2020 into a new name), is now being sold to over 7,500 retail locations within 1 year. They landed their first large investment after Shark Tank and their investor, Rohan Oza, has helped shaped their overall branding strategy. Timestamps:00:55 Poppi's Background6:14 Get Aggressive On TikTok. Poppi averages ~2 posts per day on TikTok. Since Poppi is targeting millennials, TikTok is the perfect platform to get creative and branch out.7:39 Build A Data Collection Strategy Focused on SMS.10:19 Packaging For The Insta & Standing Out From Your Competitors11:42 Leverage Amazon or other distribution channels for hard-to-ship products.16:20 Cross-Promote With Other Brands & Do Giveaways18:18 Start Advertising Outside of Facebook & Google.ABOUT MATT SKOPAK:An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & Accounting. Matt Skopak's Twitter: https://www.twitter.com/mskopakABOUT ME (SEAN AZARI):In 2015, I started a creative ad agency called Breakthrough Social that has helped over 50+ businesses build their brand & increase sales mainly through content development & distribution, influencer marketing, paid media campaigns, and other developing techniques. Brands that I have worked with: Rebhorn, Safavieh, Rugs USA, SoJo Spa Club, Muscle Maker Grill, Kat Burki, Sweetberry Bowls, & many others.REBHORN (My eCommerce/Art Brand) ⤵️Website: https://www.rebhorndesign.comInstagram: https://www.instagram.com/rebhorndesignMy Other Social Channels:INSTAGRAM: https://www.instagram.com/sean_azari/FACEBOOK: https://www.facebook.com/azarimedia/SNAPCHAT: https://www.snapchat.com/add/sean_azariTWITTER: https://www.twitter.com/sean_azari

Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale.In Episode 47, we dissect Casely's  business & marketing strategy – Casely was founded in 2017 by Mark & Emily Stalling. They created the 1st phone case subscription box when they launched & it is now ranked the 17th fastest-growing private company in America with over 23 mil in sales for 2020. We took away 6 tactics that helped this company succeed so that you can implement a similar strategy to your business.Timestamps:00:58 Casely's background4:04 Join groups or communities to ask for advice when building your business. Casely's CEO sought advice in an Entrepreneur subreddit group during his initial launch.6:07 Facebook & Reddit Groups that are super helpful for Facebook & Social Media Advertising7:44 Analyze your followers & engagement. We reveal one of Casely's growth hack strategies that works if you don't have a budget for advertising.9:23 Focus on acquiring customers & maximizing your LTV.12:51 Study brands that have a similar CPA15:06 Be Creative in choosing your charity.ABOUT MATT SKOPAK:An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & Accounting. Matt Skopak's Twitter: https://www.twitter.com/mskopakABOUT ME (SEAN AZARI):In 2015, I started a creative ad agency called Breakthrough Social that has helped over 50+ businesses build their brand & increase sales mainly through content development & distribution, influencer marketing, paid media campaigns, and other developing techniques. Brands that I have worked with: Rebhorn, Safavieh, Rugs USA, SoJo Spa Club, Muscle Maker Grill, Kat Burki, Sweetberry Bowls, & many others.REBHORN (My eCommerce/Art Brand) ⤵️Website: https://www.rebhorndesign.comInstagram: https://www.instagram.com/rebhorndesignMy Other Social Channels:INSTAGRAM: https://www.instagram.com/sean_azari/FACEBOOK: https://www.facebook.com/azarimedia/SNAPCHAT: https://www.snapchat.com/add/sean_azariTWITTER: https://www.twitter.com/sean_azari

Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale.  ***Sorry that it sounds like we did a podcast under water. The audio totally got f***ked here. But we wanted to publish this still since the content is still good & audio is still bearable.In Episode 46, we dissect Liquid Death's business & marketing strategy – They took a boring ass product, water, and made it freaking awesome all through staying focused on a specific market and going heavy on their branding—completely opposite of aspirational health and wellness brands. With over 145,000 Customers & over $34million dollars raised to date, we dove into some of Liquid Death's best tactics & principles that helped them succeed.Timestamps:4:15 Give boring products or services awesome branding. Liquid Death is basically just water, but their branding is phenomenal. They use images and copy that are very uncommon and make them stand out.7:28 TikTok or Instagram Reel Styled Videos Are Working. Liquid Death creates videos on these platforms and repurposes it for ad delivery.8:55 Focus On Sustainability & Differentiate Yourself.11:00 Using Your Customers Negative Commentary To Your Advantage  12:48 Stir the pot by being controversial.ABOUT MATT SKOPAK:An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & Accounting. Matt Skopak's Twitter: https://www.twitter.com/mskopakABOUT ME (SEAN AZARI):In 2015, I started a creative ad agency called Breakthrough Social that has helped over 50+ businesses build their brand & increase sales mainly through content development & distribution, influencer marketing, paid media campaigns, and other developing techniques. Brands that I have worked with: Rebhorn, Safavieh, Rugs USA, SoJo Spa Club, Muscle Maker Grill, Kat Burki, Sweetberry Bowls, & many others.REBHORN (My eCommerce/Art Brand) ⤵️Website: https://www.rebhorndesign.comInstagram: https://www.instagram.com/rebhorndesignMy Other Social Channels:INSTAGRAM: https://www.instagram.com/sean_azari/FACEBOOK: https://www.facebook.com/azarimedia/SNAPCHAT: https://www.snapchat.com/add/sean_azariTWITTER: https://www.twitter.com/sean_azari

Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale.In Episode 45, we dissect Oh Polly's business & marketing strategy – Oh Polly is a popular UK Based womenswear label that was launched in 2013 by Claire Henderson. Within 12 months after launch, they generated ~£2m in sales. E-Commerce Fashion Tycoons like Oh Polly, Fashion Nova, & Pretty Little Thing have really disrupted the fashion industry within the last few years and their marketing strategies are something we should all take note of. They all understand the importance of social media marketing and all of their strategies apply to almost every eCommerce business.Timestamps:3:17 Segmenting your largest collections into new Instagram handles. Oh Polly has numerous Instagram handles. Their main IG Handle is @OHPolly but they also created @OHPollySwim which is now @NEENASWIM, @ohpollyhelp, @shoesbyohpolly & @boandtee.7:10 Offer student discounts.9:42 Retarget Your Customers Using FB Ads To Join Your Loyalty Program12:00 Incentivize All Employees through profit sharing.14:40 Utilize the power of influencers. These are the foundations in which Oh Polly, Pretty Little Thing, Fashion Nova, and more have built their social marketing strategies around16:20 Stay relevant with new releases that are tied to changing seasons or major events.17:59 Post multiple giveaways a day.

Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale.In Episode 44, we discuss 4 brands that we have liked thus far with strong cart pages & why we love them. Optimizing your cart page can dramatically increase your sales & we wanted to dedicate an episode on this topic.Timestamp:00:55 What's a Sliding Cart?1:55 First Favorite eCommerce Cart Page we like is by Bite Toothpaste.3:58 Matt tells us 2 Favorite Cart Pages in his second point which are Drunk Elephant & Amazon.6:44 Third Favorite eCommerce Cart Page we like is by Frank Body.9:45 Fourth Favorite eCommerce Cart Page we like is by Sugar & Kush. Matt discusses an ideal way to collect customer information & payment so that you don't lose the customer.14:16 Cart Page Check-List

Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale. In Episode 43, we dissect Manscaped business & marketing strategy – The company was founded in 2017 by Paul Tran & is a brand dedicated to men's below-the-waist grooming and hygiene. They built a strong brand affinity through their marketing efforts. By implementing humor into their marketing strategy, they made it more conversational for men to discuss topics that they didn't feel comfortable talking about before. With over 2 million men using their products, this company is worth studying & referencing when you're thinking about your next business move.Timestamps:[00:53] Manscaped Background & How It Started[2:40] Exploring Other Ad Placements Outside The Digital World. Learn How Manscaped Diversified Their Ad Placements Outside Social Media[5:40] Use Humor To Market Taboo or Traditionally Boring Products. In the early stages of Manscaped, they were using serious messaging to get their products out there & realized it wasn't hitting the consumer effectively.[6:20] How Manscaped Hilarious Santa Video Changed Their Marketing Mindset[8:13] Other brands that have used a humor approach to their marketing strategy[9:36] Why A Digital Agency Can Be At Your Disadvantage[13:49] Change Up Your Ad Copy That Speaks To Your Customer At The Present Moment. Manscaped speaks to their customer at the very present by understanding current situations that the customer may be facing during the relevant hot Summer season & how their product can help solve it.[15:30] If you're going to raise money, then bring on sweetie pie investors.[16:25] Selecting An Investor: Why It Isn't Just About The Money[18:27] Who Is Your Audience & Where Are They Mostly Active?[20:47] Increase Sales By Adding A Gift With Purchase.ABOUT MATT SKOPAK:An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & Accounting. Matt Skopak's Twitter: https://www.twitter.com/mskopakABOUT ME (SEAN AZARI):In 2015, I started a creative ad agency called Breakthrough Social that has helped over 50+ businesses build their brand & increase sales mainly through content development & distribution, influencer marketing, paid media campaigns, and other developing techniques. Brands that I have worked with: Rebhorn, Safavieh, Rugs USA, SoJo Spa Club, Muscle Maker Grill, Kat Burki, Sweetberry Bowls, & many others.REBHORN (My eCommerce/Art Brand) ⤵️Website: https://www.rebhorndesign.comInstagram: https://www.instagram.com/rebhorndesignMy Other Social Channels:INSTAGRAM: https://www.instagram.com/sean_azari/FACEBOOK: https://www.facebook.com/azarimedia/SNAPCHAT: https://www.snapchat.com/add/sean_azariTWITTER: https://www.twitter.com/sean_azari

Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale. (

Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale. (

Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale.In Episode 40, we dissect Ghost Nutrition's business & marketing strategy – This Company Proved That You Can Introduce A Product Into A Heavily Saturated Market By Focusing On Building Brand Equity. It was started in 2016 by 2 Entrepreneurs, Ryan Hughes & Daniel Laurenco. & they are projected to generate 50 mil in sales by the end of 2021. Listen in to see what we learned about their marketing & business tactics.Timestamps:00:47 Who is Ghost Nutrition?02:35 Why You Should Seek Out Licensing Deals? Ghost Nutrition licenses with multiple brands such as Sour Patch, Chips Ahoy, Nutter Butter, and many more which are brands that people are already familiar with & bring a nostalgic feeling to new customers by reintroducing brands they are familiar with.4:40 Ghost Created A YouTube & IGTV Series called Building The Brand.5:35 How You Can Hire An Affordable Video Editor & Creating A Show Without Breaking The Bank7:00 Be transparent. Ghost is transparent about all its ingredients.9:30 How Ghost Successfully Builds Hype For Their New Products10:34 Use Powerful Branding Techniques To Stand Out.14:28 The Benefits Of Having An App For Your BusinessABOUT MATT SKOPAK:An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & Accounting. Matt Skopak's Twitter: https://www.twitter.com/mskopakABOUT ME (SEAN AZARI):In 2015, I started a creative ad agency called Breakthrough Social that has helped over 50+ businesses build their brand & increase sales mainly through content development & distribution, influencer marketing, paid media campaigns, and other developing techniques. Brands that I have worked with: Rebhorn, Safavieh, Rugs USA, SoJo Spa Club, Muscle Maker Grill, Kat Burki, Sweetberry Bowls, & many others.REBHORN (My eCommerce/Art Brand) ⤵️Website: https://www.rebhorndesign.comInstagram: https://www.instagram.com/rebhorndesignMy Other Social Channels:INSTAGRAM: https://www.instagram.com/sean_azari/FACEBOOK: https://www.facebook.com/azarimedia/SNAPCHAT: https://www.snapchat.com/add/sean_azariTWITTER: https://www.twitter.com/sean_azari

Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale.In Episode 39, we dissect Bite Toothpaste's business & marketing strategy – This company launched in 2018 by Lindsay McCormick with just $6,000 in capital. After developing her product (in her living room), media publications reached out to her to create a video using some of her videos & narrating the product's storyline. This video reached millions of people and dramatically helped increase her sales. We outline some of Bite's marketing strategies that you can take away for your business.Timestamps:1:00 How Bite Toothpaste was created2:59 Build A Product Catalog Around Your Valued Proposition.4:32 Create a strong cart upsell strategy. When you select a product on Bite, the product shows up in a sliding cart with different types of upsells that would go along with the product (With amazing visuals)6:44 Why Brands Are Creating Products That Are Eco-Friendly & Should You?9:32 Making Your Content Viral12:20 Market your mission statement, not just your product.ABOUT MATT SKOPAK:An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & Accounting. Matt Skopak's Twitter: https://www.twitter.com/mskopakABOUT ME (SEAN AZARI):In 2015, I started a creative ad agency called Breakthrough Social that has helped over 50+ businesses build their brand & increase sales mainly through content development & distribution, influencer marketing, paid media campaigns, and other developing techniques. Brands that I have worked with: Rebhorn, Safavieh, Rugs USA, SoJo Spa Club, Muscle Maker Grill, Kat Burki, Sweetberry Bowls, & many others.REBHORN (My eCommerce/Art Brand) ⤵️Website: https://www.rebhorndesign.comInstagram: https://www.instagram.com/rebhorndesignMy Other Social Channels:INSTAGRAM: https://www.instagram.com/sean_azari/FACEBOOK: https://www.facebook.com/azarimedia/SNAPCHAT: https://www.snapchat.com/add/sean_azariTWITTER: https://www.twitter.com/sean_azari

Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale. In Episode 38, we dissect SmartSweets business & marketing strategy – Tara Bosch founded this company in 2016 when she was 21 years old & is one of the fastest growing brands in the non-chocolate category across Canada & US. Last year, the company was acquired by TPG Growth for $360 Million. Her marketing & business efforts is quite impressive and something we can all learn from as we dive deeper into her business within this episode.Timestamps:00:50 Who is SmartSweets2:50 Go all in on giveaways. SmartSweets hosts different types of giveaways on Instagram at least 4-5x a month. One of their giveaways5:20 Allow your customers to create their own bundles.7:50 Your best insight is from your customers8:00 Incorporate Large Text Overlays in Your FB Ads9:02 Understand the best packaging and pricing to have success in retail.12:28 Don't confuse your product to your advantage. A lot of SweetSmarts customer's buy because they support the founder, Tara Bosch15:57 Recreate products that people are familiar with.ABOUT MATT SKOPAK:An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & Accounting. Matt Skopak's Twitter: https://www.twitter.com/mskopakABOUT ME (SEAN AZARI):In 2015, I started a creative ad agency called Breakthrough Social that has helped over 50+ businesses build their brand & increase sales mainly through content development & distribution, influencer marketing, paid media campaigns, and other developing techniques. Brands that I have worked with: Rebhorn, Safavieh, Rugs USA, SoJo Spa Club, Muscle Maker Grill, Kat Burki, Sweetberry Bowls, & many others.REBHORN (My eCommerce/Art Brand) ⤵️Website: https://www.rebhorndesign.comInstagram: https://www.instagram.com/rebhorndesignMy Other Social Channels:INSTAGRAM: https://www.instagram.com/sean_azari/FACEBOOK: https://www.facebook.com/azarimedia/SNAPCHAT: https://www.snapchat.com/add/sean_azariTWITTER: https://www.twitter.com/sean_azari

Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale.In Episode 37, we dissect FEAT (formerly known as FEAT Socks) business & marketing strategy – Founded in 2015, FEAT started out as a custom sock company where the 2 founders, Taylor Offer & Parker Burr, would sell customized socks to college students. Now they are more focused on selling their hoodies & are claiming to become the next Lululemon. Their marketing efforts have helped them reach 10 mil in sales in 2020 & in this episode, we dissect  some of their growth & marketing tactics.Timestamps:2:51 Up your value proposition to sell higher value items7:10 Separate unisex products based on Gender to increase conversions9:40 Become strategic with your partnership. FEAT founders partnered up with Logan Paul awhile back which gave their brand a lot of traction. 15:07 Increase Abandoned Cart Revenue By Testing Other Services With Higher Open Rates17:50 FEAT Strategy on moving away from selling customize socks…is it a good move to digress away from the product that created your brand in the first place?ABOUT MATT SKOPAK:An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & Accounting. Matt Skopak's Twitter: https://www.twitter.com/mskopakABOUT ME (SEAN AZARI):In 2015, I started a creative ad agency called Breakthrough Social that has helped over 50+ businesses build their brand & increase sales mainly through content development & distribution, influencer marketing, paid media campaigns, and other developing techniques. Brands that I have worked with: Safavieh, Rugs USA, SoJo Spa Club, Muscle Maker Grill, Kat Burki, Sweetberry Bowls, & many others.BREAKTHROUGH SOCIAL (MY CREATIVE AD AGENCY WITH CASE STUDIES) ⤵️https://breakthrough.socialREBHORN (My eCommerce/Art Brand) ⤵️Website: https://www.rebhorndesign.comInstagram: https://www.instagram.com/rebhorndesignMy Other Social Channels:INSTAGRAM: https://www.instagram.com/sean_azari/FACEBOOK: https://www.facebook.com/azarimedia/SNAPCHAT: https://www.snapchat.com/add/sean_azariTWITTER: https://www.twitter.com/sean_azari

Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale.In Episode 36, we dissect MADE’s business & marketing strategy – Launched in 2010, Made.com is one of the leading direct-to-consumer furniture brands in Europe/UK. Made.com was able to successfully tap into this industry due to a launching a D2C furniture business in an area that wasn’t being served. The majority of the competitors were US established (In the Direct To Consumer World). They were also able to provide their customers with affordable high-quality furniture by cutting out the middlemen.  These are some of the most important characteristics we notice with every company. In this episode, we dive into some of the marketing strategies that help them stay relevant and innovative with today’s market.Timestamps:00:55 Who is MADE.COM?2:30 Create a distinctive look such that your customers know when they encounter your brand. This can be done with photos, videos, audio etc.. Made.com created this look through their photos.4:23 Make Your Customer's Part Of Your Media Campaign.7:31 Leverage Instagram Guides. Made.com repurposes their blog content on their website and started created guides out of them which resides only on Instagram.9:40 Reward Your Employees.12:32 Design branded creatives on Pinterest.13:58 Start thinking VR. Made.com created an augmented reality of staged rooms that showcases different styles using their product.ABOUT MATT SKOPAK:An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & Accounting. Matt Skopak's Twitter: https://www.twitter.com/mskopakABOUT ME (SEAN AZARI):In 2015, I started a creative ad agency called Breakthrough Social that has helped over 50+ businesses build their brand & increase sales mainly through content development & distribution, influencer marketing, paid media campaigns, and other developing techniques. Brands that I have worked with: Safavieh, Rugs USA, SoJo Spa Club, Muscle Maker Grill, Kat Burki, Sweetberry Bowls, & many others.BREAKTHROUGH SOCIAL (MY CREATIVE AD AGENCY WITH CASE STUDIES) ⤵️https://breakthrough.socialREBHORN (My eCommerce/Art Brand) ⤵️Website: https://www.rebhorndesign.comInstagram: https://www.instagram.com/rebhorndesignMy Other Social Channels:INSTAGRAM: https://www.instagram.com/sean_azari/FACEBOOK: https://www.facebook.com/azarimedia/SNAPCHAT: https://www.snapchat.com/add/sean_azariTWITTER: https://www.twitter.com/sean_azari

Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale.In Episode 35, we dissect Primary’s business & marketing strategy – Launched in 2015, Primary is the first children’s clothing brand that has taken an approach to take gender out of clothes shopping. The company was founded by 2 moms who met while working at Diapers.com & saw a need within this industry.  Within 3 years, they generated over 30mil in revenue.In this episode, you’ll learn 6 takeaways that can help you grow your apparel business by implementing similar strategies that were executed by Primary.Timestamps:1:00 How Primary Succeeded In The Apparel Market (High-Level Thesis)3:00 Stick to D2C first before moving to Retail. Matt compares today's brands like Warby Parker, Casper, etc... to build a customer base first then opening up a retail location that provides more of an experience rather than just a storefront.5:54 Create 12-15 Second Fast-Paced Ads.7:18 Don't try to digress from your brands mission unless you really need to. Primary stuck with their objective which was staying inclusive and staying away from bows, glitter, and graphics10:07 Optimize Your eCommerce Site Search by making search instant & automatic.11:22 How You Can Tag Customers Based On Specific Landing Pages or Sources They Came From Which Can Help Personalize The User's Search Bar.12:52 Raise Your Average Order Value with Gift Wrapping15:02 Designing Creatives for Pinterest Based On Common Search Terms & Redirecting Back To Primary's WebsiteABOUT MATT SKOPAK:An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & Accounting. Matt Skopak's Twitter: https://www.twitter.com/mskopakABOUT ME (SEAN AZARI):In 2015, I started a creative ad agency called Breakthrough Social that has helped over 50+ businesses build their brand & increase sales mainly through content development & distribution, influencer marketing, paid media campaigns, and other developing techniques. Brands that I have worked with: Safavieh, Rugs USA, SoJo Spa Club, Muscle Maker Grill, Kat Burki, Sweetberry Bowls, & many others.BREAKTHROUGH SOCIAL (MY CREATIVE AD AGENCY WITH CASE STUDIES) ⤵️https://breakthrough.socialREBHORN (My eCommerce/Art Brand) ⤵️Website: https://www.rebhorndesign.comInstagram: https://www.instagram.com/rebhorndesignMy Other Social Channels:INSTAGRAM: https://www.instagram.com/sean_azari/FACEBOOK: https://www.facebook.com/azarimedia/SNAPCHAT: https://www.snapchat.com/add/sean_azariTWITTER: https://www.twitter.com/sean_azari

Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale.In Episode 34, we dissect The Farmer’s Dog business & marketing strategy – Farmer’s Dog was founded in 2014 & its businesses consist of delivering fresh, human-grade food on a subscription-based service. In just 5 years, the business has raised over 100 million dollars & has successfully dominated the subscription-based model. In this episode, we discuss why subscription-based services are the future of eCommerce, why your business needs to consider it, and how to market it successfully.Timestamps:1:00 Who is Farmer's Dog?2:13 Simplify Your Campaign Structure4:09 Pay attention to your Cohort Retention6:17 Create A Free Tool8:46 Give Options and Flexibility For Your Customer Deliveries and Product Options For Your Subscription11:43 Fast-Paced Ads With Text Overlays That Gets Right To The Point12:58 Add-Ons and Bundles Are The Key To Your SuccessABOUT MATT SKOPAK:An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & Accounting. Matt Skopak's Twitter: https://www.twitter.com/mskopakABOUT ME (SEAN AZARI):In 2015, I started a creative ad agency called Breakthrough Social that has helped over 50+ businesses build their brand & increase sales mainly through content development & distribution, influencer marketing, paid media campaigns, and other developing techniques. Brands that I have worked with: Safavieh, Rugs USA, SoJo Spa Club, Muscle Maker Grill, Kat Burki, Sweetberry Bowls, & many others.BREAKTHROUGH SOCIAL (MY CREATIVE AD AGENCY WITH CASE STUDIES) ⤵️https://breakthrough.socialREBHORN (My eCommerce/Art Brand) ⤵️Website: https://www.rebhorndesign.comInstagram: https://www.instagram.com/rebhorndesignMy Other Social Channels:INSTAGRAM: https://www.instagram.com/sean_azari/FACEBOOK: https://www.facebook.com/azarimedia/SNAPCHAT: https://www.snapchat.com/add/sean_azariTWITTER: https://www.twitter.com/sean_azari

Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale. In Episode 33, we dissect Away’s business & marketing strategy – Launched in 2016 by 2 Co-Founders Steph Korey & Jen Rubio. Within its first year of operations, Away had generated over $12 million in sales & disrupted a 32 billion dollar luggage industry. As of August 2018, Away has sold over 500,000 suitcases and accessories, generating a massive $125 million in revenue in less than three years. Lets dive into some of their tactics.Timestamps:1:00 Background on Away Luggage5:05 Create a standalone blog. Away created a standalone blog that centers around creating aspirational and engaging content that focuses on the wider travel experience (and a particular lifestyle) rather than a product. This idea eventually evolved into Here, which is not only their blog, but also their quarterly print magazine7:02 What to look for when you're thinkign about your next product / idea. Away noticed that the luggage industry has been stale & being sold the same way as it has been for decades. There wasn't a D2C brand that solved all of a traveler's need.9:58 Personalization is key!11:52 Reverse engineer how your customer thinks.14:37 Use Instagram Stories to narrate a story around your product.18:07 Identify overlap in your supply chainABOUT MATT SKOPAK:An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & Accounting. Matt Skopak's Twitter: https://www.twitter.com/mskopakABOUT ME (SEAN AZARI):In 2015, I started a creative ad agency called Breakthrough Social that has helped over 50+ businesses build their brand & increase sales mainly through content development & distribution, influencer marketing, paid media campaigns, and other developing techniques. Brands that I have worked with: Safavieh, Rugs USA, SoJo Spa Club, Muscle Maker Grill, Kat Burki, Sweetberry Bowls, & many others.BREAKTHROUGH SOCIAL (MY CREATIVE AD AGENCY WITH CASE STUDIES) ⤵️https://breakthrough.socialREBHORN (My eCommerce/Art Brand) ⤵️Website: https://www.rebhorndesign.comInstagram: https://www.instagram.com/rebhorndesignMy Other Social Channels:INSTAGRAM: https://www.instagram.com/sean_azari/FACEBOOK: https://www.facebook.com/azarimedia/SNAPCHAT: https://www.snapchat.com/add/sean_azariTWITTER: https://www.twitter.com/sean_azari

Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale. In Episode 31, we dissect Sol De Janeiro’s business & marketing strategy – In Just 4 Years This Brand Blew Its Ass Up In The Beauty Industry By Focusing on Building A Sexy Product Around Butt, Feet, and Body Hair. In 2019, it raised 14.5 million dollars & its one of Sephora's best sellers. Learn how you can master some of their marketing & business strategies into your business.Timestamps:00:50 Background on Sol De Janeiro & Why The Brand Was Created2:40 Ask yourself why. Sol De Janeiro wanted to create a skincare line that focused on the 3 pillars that majority of luxury skincare brands don't focus on because it isn't sexy.5:30 Leverage tools like SEM Rush to research your competitors and identify what your customers are talking about. This can help you write up content across what people are searching for..6:02 Implement a layered lead capture strategy8:26 Stay focused on growing your customer base, not your product line. SDJ really focused on their main products before expanding into new product lines.12:15 Setup Your Instagram & Facebook Commerce Account To Expedite Your Customer's Checkout. SDJ setup their pages such that you don't have to force the customer to leave their app. The customer can instantly purchase from Instagram & Facebook. These apps are basically becoming Amazon. People love buying from Amazon since it's fast & if you're an existing Amazon customer your payment info is already saved. So all it takes is 1 click to purchase an item.14:29 Be able to pivot & launch products rapidly.16:10 How Sol De Janiero pivoted during the pandemic (COVID19) & partnered up with non-competitors with similiar audiences to reach new users.18:42 RETAIN CUSTOMERS WITH SHIPMENT MARKETING. Sol De Janiero turns their shipping experience into a branded one. Sol De Janeiro is delighting customers, driving revenue, converting traffic back to site, and keeping customers engaged with branded content while they wait for their package.23:10 Use your surroundings as your content creation studio — SDJ's photographer uses his bathroom as his photo studio & has his girlfriend assist with modeling with some of their products.. During these shoots, the art director uses Zoom to provide directionABOUT MATT SKOPAK:An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & Accounting. Matt Skopak's Twitter: https://www.twitter.com/mskopakABOUT ME (SEAN AZARI):In 2015, I started a creative ad agency called Breakthrough Social that has helped over 50+ businesses build their brand & increase sales mainly through content development & distribution, influencer marketing, paid media campaigns, and other developing techniques. Brands that I have worked with: Safavieh, Rugs USA, SoJo Spa Club, Muscle Maker Grill, Kat Burki, Sweetberry Bowls, & many others.BREAKTHROUGH SOCIAL (MY CREATIVE AD AGENCY WITH CASE STUDIES) ⤵️https://breakthrough.socialREBHORN (My eCommerce/Art Brand) ⤵️Website: https://www.rebhorndesign.comInstagram: https://www.instagram.com/rebhorndesignMy Other Social Channels:INSTAGRAM: https://www.instagram.com/sean_azari/FACEBOOK: https://www.facebook.com/azarimedia/SNAPCHAT: https://www.snapchat.com/add/sean_azariTWITTER: https://www.twitter.com/sean_azari

Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale.In Episode 32, we discuss building a process for selling high-ticketed goods or services in addition to sharing industry secrets on growing revenue with low-priced everyday consumer goods when we talk to CEO & Founder of Sweetberry & Co-Founder of Brand Swaggin.Sweetberry Bowls is a fast-casual restaurant that sold 10 franchises averaging around 100k per location & he generated 4.2 million dollars revenue in 2019.Desi Saran has experience selling Franchises (which we compare to a majority of highly ticketed goods that could range from $5,000+ in addition to how he separates his sales strategy to generate revenue for his everyday consumer (low-priced everyday goods).Timestamps:00:56​ Desi Saran's Background & His Experience Building A Sales Funnel for Highly Ticketed Items As Well As Low Priced Everyday Goods2:29​ Building A Sales Funnel for Highly Ticketed Items. Desi Saran talks about his funnel for selling Franchise Stores that cost an average of $120,0004:30​ Understanding Your Demographic When Creating Landing Pages & Ad Creatives4:50​ Facebook Lead Forms Perform Better since the form stays in 1 platform —- No Friction.5:15​ What Type Of Creative Did You Use To Generate Leads For Your Franchise Stores. In this video, we are using Franchise Stores as an example of Highly Ticketed items.5:50​ Why did a video creative perform well to help generate cold leads6:30​ Desi believes that the salesperson should also be the brand's biggest ambassador. In his case, his VP of Franchise Sales was also a Franchise Owner of his by-end product (Sweetberry Bowls)7:40​ What other sources can you use to get highly qualified leads?8:00​ Generating Facebook Leads vs Buying Leads8:58​ Where to buy leads or how to check if your leads are legit?9:25​ Best Practices On How To Leverages Purchased Leads9:45​ Leveraging a CRM like Salesforce, Pipedrive, Hubspot, etc. & What To Use it For10:25​ What Happens To A Cold Lead Once It Enters A CRM — Desi Saran's Flow using Pipedrive11:20​ What Should Your Top Funnel Look Like?15:13​ Recommended Tools To Build A Sales Funnel18:05​ When Should You Add A Real Sales Person...or should it be automated?  

Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale.In Episode 30, we dissect SPANX's business & marketing strategy – Sara Blakely launched Spanx in 2000 with just $5,000 starting capital. It was originally a women's lingerie company that focused on creating comfortable pantyhose and other underwear for women, but in 2010 it started to expand in the male market as well. In 2012, she became the world’s youngest female self-made billionaire. We dove into some of Sara's marketing practices so that you can apply them to your DTC brandTimestamps:1:33 Quick story behind SPANX & how it originated3:00 Create a memorable name: How Spanx chose its name & why5:52 Does your product solve a problem?9:44 Execute a cross-promotional strategy. Learn how Sara Blakely leverages her personal brand to promote Spanx11:14 Become your brands biggest ambassador14:14 Execute Unconventional Strategies. Sara landed a meeting with a buyer from Neiman Marcus simply by just giving them a call. People were asking her how she was able to land a mtg so fast. Most people go to trade shows and follow the standard method in order to get things executed. Being conventional is similar to not taking risks.15:06 How New Brands Create A Fake Hype Around Their Products To Generate New Sales18:00 Incorporate eye-catching creatives into your ads. Spanx Highlights Their Product Key Features In Quick Ad CreativesABOUT MATT SKOPAK:An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & Accounting. Matt Skopak's Twitter: https://www.twitter.com/mskopakABOUT ME (SEAN AZARI):In 2015, I started a creative ad agency called Breakthrough Social that has helped over 50+ businesses build their brand & increase sales mainly through content development & distribution, influencer marketing, paid media campaigns, and other developing techniques. Brands that I have worked with: Safavieh, Rugs USA, SoJo Spa Club, Muscle Maker Grill, Kat Burki, Sweetberry Bowls, & many others.BREAKTHROUGH SOCIAL (MY CREATIVE AD AGENCY WITH CASE STUDIES) ⤵️https://breakthrough.socialREBHORN (My eCommerce/Art Brand) ⤵️Website: https://www.rebhorndesign.comInstagram: https://www.instagram.com/rebhorndesignMy Other Social Channels:INSTAGRAM: https://www.instagram.com/sean_azari/FACEBOOK: https://www.facebook.com/azarimedia/SNAPCHAT: https://www.snapchat.com/add/sean_azariTWITTER: https://www.twitter.com/sean_azari

Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale.In Episode 29, we dissect Drunk Elephant’s business & marketing strategy – Launched in 2013 by Tiffany Masterson disrupted an overly competitive skincare market through her clever branding & marketing tactics. We discuss everything from packaging design, creating multi-step guides, using hashtags properly and much more to help you understand how this brand grew tremendously such that they sold to Shiesido in 2019 for $845 million.Timestamps:00:40 Intro to Drunk Elephant3:15 Create a multi-step plan to help sell product combos. Drunk Elephant creates routine guides that help the customer with their skincare regime by providing different product types for solving the same problem but are more impactful when combined together based on their instructions.5:29 Using vibrant colors when packaging your products & other brand assets.7:15 Focus on your competitive advantage10:45 Leverage The Power of Hashtags. Customers post their experience using Drunk Elephant products & use #BareWithUs hashtag so that Drunk Elephant sees that these users are posting about their product. Drunk Elephant takes some of these features and posts them on their page.12:59 Keep it simple stupid (KISS). Drunk Elephant uses lingo that makes their skincare products fun and easy to use.18:39 Use fun animated videos to educate your consumer. Drunk Elephant use animated characters and storyline to create short videos that help the consumer understand how the product is used. In this excerpt, we share how you can outsource this help at an affordable rate to help you go this route.ABOUT MATT SKOPAK:An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & Accounting. Matt Skopak's Twitter: https://www.twitter.com/mskopakABOUT ME (SEAN AZARI):In 2015, I started a creative ad agency called Breakthrough Social that has helped over 50+ businesses build their brand & increase sales mainly through content development & distribution, influencer marketing, paid media campaigns, and other developing techniques. Brands that I have worked with: Safavieh, Rugs USA, SoJo Spa Club, Muscle Maker Grill, Kat Burki, Sweetberry Bowls, & many others.BREAKTHROUGH SOCIAL (MY CREATIVE AD AGENCY WITH CASE STUDIES) ⤵️https://breakthrough.socialREBHORN (My eCommerce/Art Brand) ⤵️Website: https://www.rebhorndesign.comInstagram: https://www.instagram.com/rebhorndesignMy Other Social Channels:INSTAGRAM: https://www.instagram.com/sean_azari/FACEBOOK: https://www.facebook.com/azarimedia/SNAPCHAT: https://www.snapchat.com/add/sean_azariTWITTER: https://www.twitter.com/sean_azari

Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale.In Episode 27, we dissect into Venus Et Fleur’s business & marketing strategy – Venus Et Fleur, now considered one of the worlds leading provider in eternity roses (Roses that can last for over a year) was founded in 2015 by Seema Bansal & Sunny Chadha. Through their successful marketing & branding, they made their flowers the Louie Vuitton of roses. People from all over the world place Venus Et Fleur on their dining table, office space, etc… similar to individuals wearings Louie Vuitton shoes as a symbol of brand. We wanted to grasp some of their successful marketing strategies so that you can take away some of these and start implementing them into your businessTimestamps:3:15 Capture Your Audience's Birthday & Other Personalization Categories To Help You Serve Better Creatives. In this part, we discuss how Venus Et Fleur uses Customer' data to design creatives for Birthdays, Anniversaries or any other special occasions.5:00 Create a gift section on your site to boost sales during special events or holidays7:21 Highlight your press release mentions in some of your creatives (especially across a cold or warm audience [which is someone that has visited or engaged with your brand but hasn't purchased]9:11 Separate responsibilities between your partners in your business.13:19 Harness the power of celebrities / influencers. In this segment, we discuss how Venus Et Fleur sent customized flower arrangements to key celebrities like Cardi B, DJ Khaled, Paris Hilton, and many others. The customization included something that resonated/related to the individual16:45 Create Limited Time Offers For Holidays With Multiple ProductsABOUT MATT SKOPAK:An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & Accounting. Matt Skopak's Twitter: https://www.twitter.com/mskopakABOUT ME (SEAN AZARI):In 2015, I started a creative ad agency called Breakthrough Social that has helped over 50+ businesses build their brand & increase sales mainly through content development & distribution, influencer marketing, paid media campaigns, and other developing techniques. Brands that I have worked with: Safavieh, Rugs USA, SoJo Spa Club, Muscle Maker Grill, Kat Burki, Sweetberry Bowls, & many others.BREAKTHROUGH SOCIAL (MY CREATIVE AD AGENCY WITH CASE STUDIES) ⤵️https://breakthrough.socialREBHORN (My eCommerce/Art Brand) ⤵️Website: https://www.rebhorndesign.comInstagram: https://www.instagram.com/rebhorndesignMy Other Social Channels:INSTAGRAM: https://www.instagram.com/sean_azari/FACEBOOK: https://www.facebook.com/azarimedia/SNAPCHAT: https://www.snapchat.com/add/sean_azariTWITTER: https://www.twitter.com/sean_azari

Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale.In Episode 26, we dissect Luxy Hair's business & marketing strategy – The husband-and-wife (Alex Ikonn & Mimi) team started out by buying $20,000 worth of hair extensions on Alibaba, after discovering that they couldn’t find the hair extensions they wanted. Learn how this brand uses a content-first strategy to generate a 7 figure business annually.Timestamps:00:51 Who is Luxy Hair?3:14 Creating How To's & Tutorial Videos To Help Draw New Customers. Luxy Hair pushes out consistent tutorials and videos on YouTube that help drives sales.6:55 Luxy Hair executes social media takeovers with influencers to build brand awareness and deliver more user-generated content for their page.10:28 Why You Should Be AB Testing Your Web Banners14:10 Get witty with your loyalty program.18:23 Rank your content by tagging highly searched keywords — You can leverage tools like ahrefs or Buzzsumo to identify keywords that relate to your business.21:00 Execute the ICBL Strategy - Identify, Create, Build, Launch. Luxy Hair built out their audience by creating content first while they were building their go-to product line.

Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale.In Episode 25, we dissect into Death Wish Coffee Co. business & marketing strategy – Death Wish Coffee has claimed that they make the world’s strongest coffee & backup their claim by showing how it’s made and where it’s sourced from. The company originally started out as a coffee shop in New York by founder Mike Brown back in 2012. In 2019, the company reported to generate over 12 million dollars in revenue. ABOUT MATT SKOPAK:An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & Accounting. Matt Skopak's Twitter: https://www.twitter.com/mskopakABOUT ME (SEAN AZARI):In 2015, I started a creative ad agency called Breakthrough Social that has helped over 50+ businesses build their brand & increase sales mainly through content development & distribution, influencer marketing, paid media campaigns, and other developing techniques. Brands that I have worked with: Safavieh, Rugs USA, SoJo Spa Club, Muscle Maker Grill, Kat Burki, Sweetberry Bowls, & many others.BREAKTHROUGH SOCIAL (MY CREATIVE AD AGENCY WITH CASE STUDIES) ⤵️https://breakthrough.socialREBHORN (My eCommerce/Art Brand) ⤵️Website: https://www.rebhorndesign.comInstagram: https://www.instagram.com/rebhorndesignMy Other Social Channels:INSTAGRAM: https://www.instagram.com/sean_azari/FACEBOOK: https://www.facebook.com/azarimedia/SNAPCHAT: https://www.snapchat.com/add/sean_azariTWITTER: https://www.twitter.com/sean_azari

In episode 28, we discuss some of the best strategies we seen implemented for eCommerce Holiday Sales. A lot of these strategies were studied during Black Friday & Cyber Monday 2020, but this is something that can be implemented across all holidays to maximize sales.ABOUT MATT SKOPAK:An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & Accounting. Matt Skopak's Twitter: https://www.twitter.com/mskopakABOUT ME (SEAN AZARI):In 2015, I started a creative ad agency called Breakthrough Social that has helped over 50+ businesses build their brand & increase sales mainly through content development & distribution, influencer marketing, paid media campaigns, and other developing techniques. Brands that I have worked with: Safavieh, Rugs USA, SoJo Spa Club, Muscle Maker Grill, Kat Burki, Sweetberry Bowls, & many others.BREAKTHROUGH SOCIAL (MY CREATIVE AD AGENCY WITH CASE STUDIES) ⤵️https://breakthrough.socialREBHORN (My eCommerce/Art Brand) ⤵️Website: https://www.rebhorndesign.comInstagram: https://www.instagram.com/rebhorndesignMy Other Social Channels:INSTAGRAM: https://www.instagram.com/sean_azari/FACEBOOK: https://www.facebook.com/azarimedia/SNAPCHAT: https://www.snapchat.com/add/sean_azariTWITTER: https://www.twitter.com/sean_azari

Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale.In Episode 24, we dissect into Recess’s business & marketing strategy – Recess is a sparkling CBD beverage geared towards anxious, aesthetic-obsessed millennials. CBD is still a highly regulated industry & it’s not the easiest to market since there are a lot of limitations especially with Facebook & other platforms. In 2019, Recess had about 4,000 accounts nationwide and executed a strong DTC strategy with a brand-marketing first approach. In this episode, you will learn how to market yourself in a highly regulated industry by diving into Recess’s strategy.Timestamps:@1:15 Who is Recess?@3:07 Using paid media in a highly regulated market@6:27 Using Futuristic minimal web design and branding@8:52 Leverage Collaborations To Attract Millennials@11:58 Use millennial incentives to increase brand awareness. In this segment, we discuss how Recess paid millennials via Venmo for referring new customers.@13:28 Create content that helps create data.@16:13 Focus on marketing the experience, not just the ingredient/product itself. Recess took a similar approach to Redbull in the fact that they don't discuss the ingredient, but the feeling. ABOUT MATT SKOPAK:An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & Accounting. Matt Skopak's Twitter: https://www.twitter.com/mskopakABOUT ME (SEAN AZARI):In 2015, I started a creative ad agency called Breakthrough Social that has helped over 50+ businesses build their brand & increase sales mainly through content development & distribution, influencer marketing, paid media campaigns, and other developing techniques. Brands that I have worked with: Safavieh, Rugs USA, SoJo Spa Club, Muscle Maker Grill, Kat Burki, Sweetberry Bowls, & many others.BREAKTHROUGH SOCIAL (MY CREATIVE AD AGENCY WITH CASE STUDIES) ⤵️https://breakthrough.socialREBHORN (My eCommerce/Art Brand) ⤵️Website: https://www.rebhorndesign.comInstagram: https://www.instagram.com/rebhorndesignMy Other Social Channels:INSTAGRAM: https://www.instagram.com/sean_azari/FACEBOOK: https://www.facebook.com/azarimedia/SNAPCHAT: https://www.snapchat.com/add/sean_azariTWITTER: https://www.twitter.com/sean_azari

Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale.In Episode 23, we dissect into Bulletproof’s business & marketing strategy – Started in 2013 as a health & nutrition blog by Dave Asprey. Since then it has grown into an integrated lifestyle nutrition brand selling supplements, protein powders and bars, and "clean" coffee products featuring MCT oil at thousands of retailer locations. As of Sept 2020, Bulletproof raised 13m in capital.Timestamps:3:35 Bulletproof created the term bio-hacking which is a common term used today4:46 Create multiple sign-up forms to collect data where the form is designed based on the specific landing page8:22 Create Content That Educate Your Customer via Blogs, How-To Articles, Infographics, etc...12:33 How Bulletproof Converts Their Instagram Followers into Email Subscribers.15:15 Who should your first hire be?21:22 What's a cross-promoting strategy & how can you create one?24:30 Don't "Fake It Until You Make It"26:02 Bridge the gap between passion & market growthABOUT MATT SKOPAK:An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & Accounting. Matt Skopak's Twitter: https://www.twitter.com/mskopakABOUT ME (SEAN AZARI):In 2015, I started a creative ad agency called Breakthrough Social that has helped over 50+ businesses build their brand & increase sales mainly through content development & distribution, influencer marketing, paid media campaigns, and other developing techniques. Brands that I have worked with: Safavieh, Rugs USA, SoJo Spa Club, Muscle Maker Grill, Kat Burki, Sweetberry Bowls, & many others.BREAKTHROUGH SOCIAL (MY CREATIVE AD AGENCY WITH CASE STUDIES) ⤵️https://breakthrough.socialREBHORN (My eCommerce/Art Brand) ⤵️Website: https://www.rebhorndesign.comInstagram: https://www.instagram.com/rebhorndesignMy Other Social Channels:INSTAGRAM: https://www.instagram.com/sean_azari/FACEBOOK: https://www.facebook.com/azarimedia/SNAPCHAT: https://www.snapchat.com/add/sean_azariTWITTER: https://www.twitter.com/sean_azari

Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale.In Episode 22, we dissect into UNTUCKit’s business & marketing strategy – UNTUCKit was founded in 2011 by Co-Founder’s Aaron Sanandres & Chris Riccobono. UNTUCKit created a new category that supported an untapped market – which is men that don’t like tucking in dress shirts. In 2017, the company raised $30 million from venture capital firm Kleiner Perkins which reportedly valued the company at over $200 million. Watch/Listen to this episode so learn about their growth strategies that you can start implementing into your business.Timestamps:2:26 Use Amazon or Other Channels To Gain Brand Recognition. UNTUCKit sells only a selective amount of shirts on Amazon for brand recognition.4:48 Amazon listing strategy so that you can increase your margins & avoid customer's from finding a lower price for the same product.6:19 Don't waste money on cities that don't really need your product8:25 Should You Go Into Retail? UNTUCKit launched a retail store since "try-on's" is a necessity when it comes to dress shirts.12:21 How Can Your Brand Be Different From The Competition? Create A New Category That Solves A Problem15:22 Don't Spam Your Customer's. Always remember, give value first then ask.20:24 How To Turn Your Reviews Into ContentABOUT MATT SKOPAK:An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & Accounting. Matt Skopak's Twitter: https://www.twitter.com/mskopakABOUT ME (SEAN AZARI):In 2015, I started a creative ad agency called Breakthrough Social that has helped over 50+ businesses build their brand & increase sales mainly through content development & distribution, influencer marketing, paid media campaigns, and other developing techniques. Brands that I have worked with: Safavieh, Rugs USA, SoJo Spa Club, Muscle Maker Grill, Kat Burki, Sweetberry Bowls, & many others.BREAKTHROUGH SOCIAL (MY CREATIVE AD AGENCY WITH CASE STUDIES) ⤵️https://breakthrough.socialREBHORN (My eCommerce/Art Brand) ⤵️Website: https://www.rebhorndesign.comInstagram: https://www.instagram.com/rebhorndesignMy Other Social Channels:INSTAGRAM: https://www.instagram.com/sean_azari/FACEBOOK: https://www.facebook.com/azarimedia/SNAPCHAT: https://www.snapchat.com/add/sean_azariTWITTER: https://www.twitter.com/sean_azari

In Episode 21, we discuss some of the best pricing psychology tactics & strategies that will help increase your online sales.Timestamps:1:30 Create a sense of urgency to purchase. Tip: Use a countdown timer that shows how long the sale will last.3:47 Increase your AOV by creating bundles. Showcase the value of buying your products in a bundle package by providing a higher discount vs if they just bought 1 of your products.5:00 Make use of holiday sales & limited time offers6:50 What is Loss Aversion?7:44 Plan out a sales schedule for your whole year10:02 Use Anchor Pricing to showcase what your discount is on each item.11:30 How Shopify compares the MSRP vs the sale price.12:18 Increase Conversions By Showing The Customer The Total $$ Saved In Their Cart During A Sale14:45 The Power of 9's. $19.99 / $99.9917:05 Color Psychology in pricing. The purpose behind seeing usually red tags when businesses are promoting a sale.ABOUT MATT SKOPAK:An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD.  Rutgers MBA 2020 in Entrepreneurship & AccountingABOUT SEAN AZARI:In 2015, Sean launched a creative ad agency called Breakthrough Social specializing in content creation & distribution, marketing campaigns, & paid media that helped brands build awareness and drive sales. Prior to starting his agency, Sean worked in finance for 4 years as an Investment Banking Analyst at Credit Suisse & studied Mathematics & Statistics at Rutgers University.Connect with Sean:Instagram @Sean_AzariFacebook @azarimediaTwitter @Sean_AzariEmail: Sean@breakthrough.socialYouTubeHis Agency: Breakthrough SocialHis eCommerce Brand: Rebhorn

Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale.In Episode 20, we dissect into HIMS business & marketing strategy – The company launched in 2017 by Andrew Dudum as a men’s wellness brand that provides inexpensive, discreet and well-marketed OTC and prescription medications for traditionally “embarrassing ” conditions such as hair loss and getting boners (aka Erectile Dysfunction). At launch, they sold over $1mil in revenue and currently the business is valued over a billion dollars. Matt & I dive into some of their monstrous marketing & business tactics that helped them grow.HIMS Website:https://www.forhims.com/Timestamps:02:33 - Look for changes in regulations or environment to create a new opportunity. When HIMS started their company, there was a change in telehealth laws which prompted HIMS to create a product that can be purchased through the internet.05:50 - THE LAW OF NEW CATEGORY. HIMs created a product that already existed and remarketed it across a new audience — the Millennials.07:15 - Use a Subscription Model to double or triple your valuation11:11 - Use Models or Actresses that relate to your brand's audience13:25 - TRADITIONAL MARKETING ISN'T DEAD.17:14 - Leverage Facebook Brand manager to find content creators. HIM's creates project briefs using Facebook Brand Manager to seek other content creators which ultimately become user's that review your product. You can leverage this platform to promote your product being used by other users.ABOUT MATT SKOPAK:An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD.  Rutgers MBA 2020 in Entrepreneurship & AccountingABOUT SEAN AZARI:In 2015, Sean launched a creative ad agency called Breakthrough Social specializing in content creation & distribution, marketing campaigns, & paid media that helped brands build awareness and drive sales. Prior to starting his agency, Sean worked in finance for 4 years as an Investment Banking Analyst at Credit Suisse & studied Mathematics & Statistics at Rutgers University.Connect with Sean:Instagram @Sean_AzariFacebook @azarimediaTwitter @Sean_AzariEmail: Sean@breakthrough.socialYouTubeHis Agency: Breakthrough SocialHis eCommerce Brand: Rebhorn

In Episode 19, we dissect into Frank Body’s business & marketing strategy – Founded in 2014, Frank Body built a skincare empire using leftover coffee grinds & just 5k starting capital. Within 2 yrs, they grew to 20 million in sales & built a cult following.Timestamps:00:47 - Introduction to FrankBody3:37 - If you're penetrating a hyper-competitive marketing then try to be known for one thing.8:20 Nobody can relate to corporate jargon. So leave that shi* at home11:16 Should you use PR to increase brand awareness?16:02 Increase Your Average Order Value By Offering Free Shipping19:30 - Be Strategic When Raising Money24:32 - When you see a platform launch a new feature, go all in! FrankBody has 4x the amount of views on their Instagram Reels vs their IGTV. That's because Reels was just launched a few weeks ago & Instagram wants people to see this feature being used a lot more26:30 - Micro vs Macro Influencers. Which one is better for your brand?ABOUT MATT SKOPAK:An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD.  Rutgers MBA 2020 in Entrepreneurship & AccountingABOUT SEAN AZARI:In 2015, Sean launched a creative ad agency called Breakthrough Social specializing in content creation & distribution, marketing campaigns, & paid media that helped brands build awareness and drive sales. Prior to starting his agency, Sean worked in finance for 4 years as an Investment Banking Analyst at Credit Suisse & studied Mathematics & Statistics at Rutgers University.Connect with Sean:Instagram @Sean_AzariFacebook @azarimediaTwitter @Sean_AzariEmail: Sean@breakthrough.socialYouTubeHis Agency: Breakthrough SocialHis eCommerce Brand: Rebhorn

In Episode 18, we dissect into Allbird’s business & marketing strategy – Founded in 2016, Allbirds sells eco friendly minimalist shoes. It created its own category within the sneaker industry & sold over a million units within 2 yrs since its launch. They are valued over a billion dollars & the majority of their sales are from word of mouth.Timestamps:00:45 Introduction To AllBirds1:58 Why your business strategy should focus more on D2C vs Retail5:55 Add Your Unique Selling Points (USPs) in Your Ad Copy. AllBirds adds their USPs like "Sustainable, natural materials" "Free Shipping & Returns" etc..8:10 How AllBirds Created A New Category in Shoes That Helped Them Disrupt Their Industry.9:25 Consider Launching 1 Product Rather Than Multiple Skus. Allbirds initially launched their brand with just 1 sneaker & dominated in that specific category "A Sneaker Made With Wool"12:56 Add Product Videos Onto Your Product Page To Increase Conversions.15:13 AllBirds Multiple Instagram Account Strategy — Should you create multiple Instagram Accounts?18:25 Increase sales by adding a quick add to cart functionality for your consumers.ABOUT MATT SKOPAK:An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD.  Rutgers MBA 2020 in Entrepreneurship & AccountingABOUT SEAN AZARI:In 2015, Sean launched a creative ad agency called Breakthrough Social specializing in content creation & distribution, marketing campaigns, & paid media that helped brands build awareness and drive sales. Prior to starting his agency, Sean worked in finance for 4 years as an Investment Banking Analyst at Credit Suisse & studied Mathematics & Statistics at Rutgers University.Connect with Sean:Instagram @Sean_AzariFacebook @azarimediaTwitter @Sean_AzariEmail: Sean@breakthrough.socialYouTubeHis Agency: Breakthrough SocialHis eCommerce Brand: Rebhorn

In Episode 17, we dissect into Ruggable’s business & marketing strategy – Ruggable is a home décor brand known for their “Stain Resistant, Washable Area Rugs” with a strong direct-to-consumer model. They disrupted a 15 billion dollar industry within the US by taking a traditional product & leveraging an omni-channel marketing strategy to push their patented product into the mass market. Ruggable isn’t just an average “home décor/rug” company, they are a media company. Every business can take a page out of their marketing strategy.Timestamps:1:00 - Ruggable's background3:33 - How Ruggable's Pinterest Strategy looks like and how you can replicate it for your business6:45 - Repurposing Content Strategically8:08 - Align your products with professionals within your industry.10:04 - Use Strong Thumbnails/Cover Photos When Running Videos As Your Ad Creatives11:42 - When Creating A Company Name Or Slogan Take Into Consideration SEO Strategy13:48 - Leverage Facebook Brand Manager When Working With Content Creators and Influencers17:04 - Have A Strong Email Marketing FlowABOUT MATT SKOPAK:An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD.  Rutgers MBA 2020 in Entrepreneurship & AccountingABOUT SEAN AZARI:In 2015, Sean launched a creative ad agency called Breakthrough Social specializing in content creation & distribution, marketing campaigns, & paid media that helped brands build awareness and drive sales. Prior to starting his agency, Sean worked in finance for 4 years as an Investment Banking Analyst at Credit Suisse & studied Mathematics & Statistics at Rutgers University.Connect with Sean:Instagram @Sean_AzariFacebook @azarimediaTwitter @Sean_AzariEmail: Sean@breakthrough.socialYouTubeHis Agency: Breakthrough SocialHis eCommerce Brand: Rebhorn 

In Episode 16, we dissect into Whoop’s business & marketing strategy – Whoop is a fitness tracker that was initially developed for elite athletes, to help monitor stats such as workout intensity, recovery time, and sleep performance. Now it’s accessible to everyone due to its pricing model. The band/fitness tracker is free, however, in order to use it you will need to purchase one of their offered subscription packages.Timestamps:3:00 Subscription Model vs Full Upfront Payment. Whoop changed their model such that they were able to make the watch more accessible (due to cost) & have a continuous revenue stream.7:48 Whoop's Podcast Strategy - How You Can Take Away Their Concept & Implement It Into Your Business10:57 Offer Multiple Pricing Tiers — Tiered pricing is when you give your customers separate options for purchasing your product or service. For each separate “package,” more value is added and the price increases15:08 Use Your Customer's Voice (e.g. their reviews) on your creatives or captions across some of your ad sets.15:22 Spying on your competitor's Facebook ads.18:32 Leverage Customer surveys After Purchasing22:50 Don’t go nuts with the Facebook ad spend initiallyABOUT MATT SKOPAK:An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD.  Rutgers MBA 2020 in Entrepreneurship & AccountingABOUT SEAN AZARI:In 2015, Sean launched a creative ad agency called Breakthrough Social specializing in content creation & distribution, marketing campaigns, & paid media that helped brands build awareness and drive sales. Prior to starting his agency, Sean worked in finance for 4 years as an Investment Banking Analyst at Credit Suisse & studied Mathematics & Statistics at Rutgers University.Connect with Sean:Instagram @Sean_AzariFacebook @azarimediaTwitter @Sean_AzariEmail: Sean@breakthrough.socialYouTubeHis Agency: Breakthrough SocialHis eCommerce Brand: Rebhorn

In Episode 15, we dissect into Yeti’s business & marketing strategy – The company was founded in 2006 by 2 brothers Roy & Ryan Seiders but really started to get noticed in 2011 when sales hit $29 million. They took a commoditized product "a cooler" and made it into something extremely desirable by implementing a technology that had their coolers keep ice frozen for long periods of time. In addition, their coolers were much sturdier than what the market was currently offering. Let's dive into how these guys built the ultimate cult brand across many outdoor enthusiasts.Timestamps:02:56 - Start With An Outstanding Product that solves a problem04:52 - Leverage The Right Partnership And Brand Ambassadors. Yeti has 120 brand ambassadors that tell their story through different video series's07:02 - Align Your Brand Persona to Match Your Customer Based08:46 - Build a Lifestyle Content Strategy10:50 - Strategically Leverage Old school Marketing Tactics15:33 - Realness Goes a Long Way: We Are Living in the Age of AuthenticityABOUT MATT SKOPAK:An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD.  Rutgers MBA 2020 in Entrepreneurship & AccountingABOUT SEAN AZARI:In 2015, Sean launched a creative ad agency called Breakthrough Social specializing in content creation & distribution, marketing campaigns, & paid media that helped brands build awareness and drive sales. Prior to starting his agency, Sean worked in finance for 4 years as an Investment Banking Analyst at Credit Suisse & studied Mathematics & Statistics at Rutgers University.Connect with Sean:Instagram @Sean_AzariFacebook @azarimediaTwitter @Sean_AzariEmail: Sean@breakthrough.socialYouTubeHis Agency: Breakthrough SocialHis eCommerce Brand: Rebhorn

In Episode 13, we dissect into Super Coffee’s business & marketing strategy – The company was started in 2015 by Jordan DeCicco where he wanted to create a healthy coffee alternative that was low in calories, zero sugar and also made with organic ingredients. Within 5 yrs, the company is now valued over $200 mil. Lets dive into some of their tactics that helped them grow to where they are todayTimestamps:01:38 – The Law Of Category. Super Coffee created a niche market in which they were first in and went all-in on it.04:08 - Have a Strong Mission And Story06:41 - Implement A Push Notification Strategy09:36 - Be Naive To Success And Learn How To Prioritize. In this segment, we discuss when you should be delegating your tasks & also project management tools that help you stay organized with your projects.12:20 - Start A Podcast Around Your Brand Thesis. Super Coffee has a podcast called “Positive Energy” where they interview Entrepreneurs, Leaders, Investors, and so forth.14:52 - Find Strategic InvestorsABOUT MATT SKOPAK:An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD.  Rutgers MBA 2020 in Entrepreneurship & AccountingABOUT SEAN AZARI:In 2015, Sean launched a creative ad agency called Breakthrough Social specializing in content creation & distribution, marketing campaigns, & paid media that helped brands build awareness and drive sales. Prior to starting his agency, Sean worked in finance for 4 years as an Investment Banking Analyst at Credit Suisse & studied Mathematics & Statistics at Rutgers University.Connect with Sean:Instagram @Sean_AzariFacebook @azarimediaTwitter @Sean_AzariEmail: Sean@breakthrough.socialYouTubeHis Agency: Breakthrough SocialHis eCommerce Brand: Rebhorn

Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale.In Episode 13, we dissect into Warby Parker’s business & marketing strategy – Warby Parker turned a non-sexy product, into a fashionable product that is valued over a billion dollars. They disrupted a monopolized industry that was dominated by Luxottica (a $28 billion company that owns the majority of eyeglasses & sunglasses.Timestamps:2:20 - Incorporate a Lifestyle Content Strategy. What is the Wearing Warby series & purpose behind it?5:28 - Use customer service as a marketing tool8:04 – There Winning Home Try-On Strategy & How You Can Mimic It With A Strong Guarantee Policy10:58 - Create partnerships with companies, charities and local events12:49 - Encourage Your Customer’s To Share On Social Media.14:09 - Create fun, silly, relatable events to gain traffic and brand awarenessABOUT MATT SKOPAK:An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD.  Rutgers MBA 2020 in Entrepreneurship & AccountingABOUT SEAN AZARI:In 2015, Sean launched a creative ad agency called Breakthrough Social specializing in content creation & distribution, marketing campaigns, & paid media that helped brands build awareness and drive sales. Prior to starting his agency, Sean worked in finance for 4 years as an Investment Banking Analyst at Credit Suisse & studied Mathematics & Statistics at Rutgers University.Connect with Sean:Instagram @Sean_AzariFacebook @azarimediaTwitter @Sean_AzariEmail: Sean@breakthrough.socialYouTubeHis Agency: Breakthrough SocialHis eCommerce Brand: Rebhorn

In Episode 12, we dissect into Mirror's business & marketing strategy – Their product which resembles a full-length mirror bringing an interactive fitness class right to your home such as yoga, pilates, cardio, strength, and boxing. They were recently acquired by Lululemon for $500 million dollars. Let's discuss how Brynn Putnam positioned her company to get acquired within 2 years.Timestamps:1:20 – The 40% Rule. “Don’t try to be perfect.”3:39 - Strategic Partnerships5:00 - Companies Like To Invest In A Brand Before Acquire Them6:42 –Should You Hire Contractors or Full Time Employees?8:30 – You Need A Strong Vision That Everyone In Your Company Supports Your Vision12:27 - Immerse Yourself in Customer Service. All Mirror employees are required to do at least 2 months of customer service for new insight & different perspectives from their employees.15:27 - Position Yourself as Gender Neutral17:04 - Incorporate Different Revenue StreamsABOUT MATT SKOPAK:An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD.  Rutgers MBA 2020 in Entrepreneurship & AccountingABOUT SEAN AZARI:In 2015, Sean launched a creative ad agency called Breakthrough Social specializing in content creation & distribution, marketing campaigns, & paid media that helped brands build awareness and drive sales. Prior to starting his agency, Sean worked in finance for 4 years as an Investment Banking Analyst at Credit Suisse & studied Mathematics & Statistics at Rutgers University.Connect with Sean:Instagram @Sean_AzariFacebook @azarimediaTwitter @Sean_AzariEmail: Sean@breakthrough.socialYouTubeHis Agency: Breakthrough SocialHis eCommerce Brand: Rebhorn