Podcasts about perennial seller the art

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Best podcasts about perennial seller the art

Latest podcast episodes about perennial seller the art

The Innovator's Mindset (The Podcast)
"Perennial Seller" by Ryan Holiday and the Connection to Lasting Learning - Epic Book Review!

The Innovator's Mindset (The Podcast)

Play Episode Listen Later Feb 29, 2024 19:03


In this podcast, George Couros reviews "Perennial Seller: The Art of Making and Marketing Work that Lasts" by Ryan Holiday! You can get your copy here on Amazon: https://www.amazon.com/dp/0143109014?linkCode=ssc&tag=onamzgeorge0f-20&creativeASIN=0143109014&asc_item-id=amzn1.ideas.3M1UJOXVPX19P&ref_=aip_sf_list_spv_ons_mixed_d_asin He focuses on how this book promotes timeless learning, and focuses in on these 3 quotes: “With a perennial seller as your goal, the track is clear: lasting impact and relevance.” There's a great exchange involving the philosopher Epictetus that encapsulates my approach to thinking about marketing. “Tell me what to do!” the student says. Epictetus corrects him, “It would be better to say, ‘Make my mind adaptable to any circumstances.'” It's better to play the longer game. Leave behind the hype and ephemeral infatuations for the time capsule and the one-hit wonders. Here is the short summary as provided by ChatGPT: Perennial Seller by Ryan Holiday is a blueprint for creating timeless work in a world of fleeting trends. It emphasizes craftsmanship, quality, and enduring value over quick fixes and overnight success. Holiday argues that the key to creating a perennial seller lies in understanding the principles of great artistry and business. It's about honing your skills, understanding your audience deeply, and consistently delivering exceptional work. The book dives into the importance of positioning your work effectively, building a platform, and cultivating a loyal fan base. Holiday stresses the need for patience and persistence in the pursuit of long-term success. Through insightful anecdotes and case studies, Perennial Seller illustrates how timeless works are often the result of relentless dedication, strategic marketing, and a commitment to excellence. Overall, Perennial Seller offers invaluable insights for creators and entrepreneurs seeking to create enduring impact and leave a lasting legacy in their respective fields. It's a must-read for anyone striving for sustained success in a fast-paced world. Let me know what you think in the comments! __________________________________________ Please share your thoughts with us on Twitter or Instagram at #InnovatorsMindset. More at georgecouros.ca George Couros on Twitter: https://twitter.com/gcouros George Couros on Instagram: https://instagram.com/gcouros George Couros on Facebook: https://www.facebook.com/georgecourosauthor/ George Couros on LinkedIn: https://ca.linkedin.com/in/george-couros-a5146519 For the full audio podcast: https://linktr.ee/gcouros Because of a Teacher - https://www.amazon.com/dp/194833433X?ref=exp_gcouros_dp_vv_d Because of a Teacher 2 - https://www.amazon.com/dp/194833450X?tag=onamzgeorge0f-20&linkCode=ssc&creativeASIN=194833450X&asc_item-id=amzn1.ideas.2SBTFVTBT0S6X The Innovator's Mindset: https://www.amazon.com/dp/0986155497?ref=exp_gcouros_dp_vv_d Innovate Inside the Box: https://www.amazon.com/dp/1948334127?ref=exp_gcouros_dp_vv_d Music from Bensound - http://bensound.com/

Creative Shop Talk with Wendy Batten
180. Our Retailer's Mastermind Book Club Book Roundup with Guest Millie Blackwell

Creative Shop Talk with Wendy Batten

Play Episode Listen Later Oct 23, 2023 51:13


With host retail coach Wendy Batten   https://wendybatten.com/podcast-intro/   Show Notes: Did you know we have an active book club in my Level Up Mastermind? It's true - we do! One of our amazing members - Millie Blackwell of Mrs. Blackwell's Village Bookshop - curates an incredible list of books for our Mastermind members and leads our book club each month. Today on the podcast, Millie and I are having a fun time reviewing the books we read so far this year, complete with star ratings!   Don't miss the first episode Millie and I recorded together. Bonus points for whoever knows which of the books we review today Millie called out as a favorite in Episode 132. It's linked below!   A quick reminder - before you shop the big guys for you reading and listening think local retail first.    How to support your local booksellers: 1. Shop in store! This is the very best way for your local booksellers to help you find exactly what you are looking for - and maybe even a little more! 2. Shop your local bookstore's website or through bookshop.org . Bookshop.org is an amazing alternative to shopping on Amazon. You can choose which shop you want your purchase to support. Use bookshop.org if your favorite local bookstore doesn't have their own website. 3. Purchase audiobooks through Libro.fm. Libro.fm is an alternative to Audible.   New Zealand followers, you can shop directly with Millie HERE.    The Books:   Playing Big: Practical Wisdom for Women Who Want to Speak Up, Create, and Lead by Tara Mohr (2014)   Our thoughts/themes/takeaways: To us, this book was all about overcoming your inner critic and self doubt.   Millie shared this quote: “Feedback can only tell you something about the person giving you the feedback.  It can't tell you anything essential about yourself.” - Tara Mohr   I loved this one: “I wrote this book because I'm tired of meeting women who have important messages to share but whose self-doubt is keeping them quiet. I'm tired of encountering woman after woman diluted by the myth that she needs to be MORE of something: more qualified, more prepared… than she already is in order to share her ideas.” - Tara Mohr    Millie & Wendy's Star Rating: 3.5 / 5 stars - We both loved the book but the themes have been exhausted over the past 9 years.Therefore, it didn't hit home as much as it would have had the book been read back when it was written in 2014.   Get Different: Marketing That Can't Be Ignored by Mike Michalowicz (2021)   Our thoughts/themes/takeaways: Following your industry's “best practice” marketing creates white noise. If everyone else is doing it, your business won't stand out. We have to differentiate our marketing to stand out from the competition.   Millie and Wendy's Star Rating: 4.5 / 5 stars - Millie loved this one so much that she listened to the audio and then bought the book to highlight and refer back. We both liked that this book had practical, actionable marketing ideas for small business owners.   I'll Be Back: How to Get Customers to Come Back Again and Again by Shep Hyken (2021)   Our thoughts/themes/takeaways: Customer loyalty is not about a lifetime, it's about the next time every time. Hyken talks about marketing for loyalty vs. loyalty programs: We need our customers to want to choose us. We need to have our team on board with knowing why we can't just be mediocre.   Millie & Wendy's Star Rating - 4 / 5 stars: Shep knows his audience (busy shop owners) and caters to them: this book is easy to read and has great chapter summaries.   I interviewed Shep Hyken back in Episode 118.   Perennial Seller: The Art of Making and Marketing Work That Lasts by Ryan Holiday (2017)   Our thoughts/themes/takeaways: We need to always be looking outside of our own industry for inspiration. Another takeaway that got us thinking was Holiday's idea of relationships as a platform that needs to be nurtured.    Millie & Wendy's Star Rating - 4.5 / 5 stars: Lots of the ideas in this book were new ones that we hadn't heard before.    4000 Weeks by Oliver Burkeman (2021)   Our thoughts/themes/takeaways: If you live to the age of 80, you will live for 4000 weeks which, according to Millie is “terrifyingly and insultingly short.” This “time reminder” (not time management) book is all about embracing that limit and realizing we will never get everything done in our lives that we want to get done. We need to be intentional about what is important to us including rest and recovery.   Millie's Star Rating - 5 / 5 stars: Millie reminds US readers to not judge this book by its cover. Wendy's Star Rating - 4.75 / 5 stars: I would give the audiobook 5 / 5, but found the paperback harder to pick up.   How to Grow Your Small Business by Donald Miller (2023)   Our thoughts/themes/takeaways: This one is textbook-like, specific, all-action: A great how-to guide for someone who wants to start a small business. Miller uses an airplane analogy to break a business down into 6 parts which when we discussed in the mastermind, many had strong feelings.   Millie and Wendy's Star Rating: 4 / 5 - Neither of us were in the space of needing a book like this at the time we read it, but it is great if it is the type of business book you are looking for.   Essentialism: The Disciplined Pursuit of Less by Greg McKeown (2014)   Our thoughts/themes/takeaways: Millie loved the chapter on sleep and buffering: creating buffers in our lives to relieve stress. My big takeaway was the reminder that there are trade-offs with every decision and you have to be disciplined with decision making.   “Simplify, eliminate, reduce. Do less but better.” - Greg McKeown   About Millie and Mrs. Blackwell's Village Bookshop: Mrs. Blackwell is a specialist in non-fiction categories and stationery. She grew up on an apricot orchard in Central Otago but never really cared for the taste of the fruit. Mrs. Blackwell's Village Bookshop is an independent bookshop for inquisitive minds and romantic souls in Greytown, New Zealand. Website | Instagram Related podcasts we think you'll like:  Episode 132: Retailer Success Series: Community Marketing Strategies with Millie Blackwell Episode 118: How to Create Loyalty and Amazing Customer Experiences with Guest Expert & Author Shep Hyken Episode 98: My Top Business Books for Retailers (the giveaway in this episode is closed!) About your host, Wendy Batten In case we haven't met yet, I'm Wendy, a small business coach and founder of the Retailer's Inner Circle, where I help other independent shop owners learn how to gain the right business skillsets to see more profits, paychecks, and joy as they navigate running their retail business.  Through online classes, business coaching programs, speaking, and a top-ranked podcast, I've helped hundreds of retailers around the globe reclaim their dream and see the success they want from their beautiful shops. my signature private coaching community, The Retailer's Inner Circle, has helped retailers around the world build their retail business skill sets and confidence.  I am proud to have been featured in several major publications, including my own business column in What Women Create magazine. I have been privileged to be a guest on top-ranked podcasts and sought-after as a guest speaker and teacher for several brands, associations, and communities that are passionate about the success of independent retailers. When I'm not coaching, you will find me either DIYing and renovating my very imperfect old crooked cottage by the sea in the UNESCO World Heritage town of Lunenburg, NS, or blogging about our travel and RVing adventures and the weird fun things we get up to in our coastal village. I'd love to invite you to check out one of my free resources for real retailers at https://wendybatten.com/free-resources/    For more support from Wendy   Retailer's Inner Circle - Join Wendy inside the best retailer's community   Wendysources for shop owners    Hang out and connect with Wendy on IG  All of Wendy's programs and services for shop owners can be found HERE.

The Science of Success
A Powerful 2000 Year Old Life Hack & Creating Work That Lasts for Generations with Ryan Holiday

The Science of Success

Play Episode Listen Later Oct 27, 2022 51:02


In this episode we discuss how our perception of reality dramatically shifts what actions we take, why you should embrace 2000+ years of wisdom to be happier and more productive, how to stop judging yourself and others based on your achievements and root your identity in something within your control, we look at how we can cultivate a more humble and resilient world view, discuss strategies for connecting with top tier mentors, and much more with Ryan Holiday. Ryan Holiday is a media strategist and writer. He is the bestselling author of over five books including The Obstacle is the Way, Ego is The Enemy, and most recently his upcoming book Perennial Seller: The Art of Making and Marketing Work That Lasts. Ryan previously worked as the director of marketing for American Apparel, working on several controversial campaigns, before starting his own creative agency. His work has been featured in The Huffington Post, Fast Company, Forbes, and more!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The Entrepology Podcast
232: Badass: A Wellness Giant Share His Take on Healthy Oils, Spirituality, and the Thing That is Keeping Us from Collectively Finding Health with Udo Erasmus

The Entrepology Podcast

Play Episode Listen Later Aug 3, 2021 50:30


Today I am joined by the legendary Udo Erasmus! Udo is the founder of Udo's Choice; the first company of its kind to create an age-specific probiotic line and to add unrefined plant-based DHA omega-3 to their oils.   Udo has been speaking about the benefits of healthy oils in one's diet for the better part of the last 30 years. He is literally the founding father of flax oil and has been speaking to how we need to healthily incorporate oils into our diet for most of his career. He is incredibly passionate with respect to educating the public about the difference between good oils vs. bad oils and how we can take responsibility for our own health.   In this episode, not only do we talk all-things oil supplementation in this episode, but we dive into an array of deeply fascinating topics. Udo discusses the greater meaning of life, the evolution of health, what true health really means, and where we have gone astray. This conversation was incredibly meaningful and I'm super excited to give you all the opportunity to hear some of his wisdom in today's conversation!   Key Takeaways: [1:08] About today's episode with the incredible, Udo Erasmus! [2:45] Welcoming Udo Erasmus to the podcast! [3:08] Udo shares about his life journey that has led him on the path that he is on today. [5:54] How did Udo discover his purpose so early on at the age of six years old? Does he feel that he still has the same vision he did back then? How has it evolved over the years? [7:57] Udo tells the origin story of Udo's Choice supplements and why he wanted to create this line of products. [13:41] Udo explains how his Omega 3-6-9 products work and why it is important. [18:03] Udo defines what is industrial Omega 6. [18:47] Why Udo does not like frying pans — and how he recommends heating up your food instead! [21:21] Udo speaks about the action he took in taking responsibility for his own health when he discovered the negative impact of industrial oils. [24:15] Why Omega 3 has stood (and will continue to stand) the test of time. [28:17] Can we get every oil that we need from food alone? [30:20] Udo shares his favorite health optimization tips through leveraging oil supplements. [32:57] Udo shares a powerful message on why all of our health is our own responsibility. [38:33] Udo's key-performance indicators! [43:53] How we entered a disconnected state of being and the first step to changing everything on earth. [46:45] Are we born as entrepreneurs or did we learn to become entrepreneurs? [46:36] Where to learn more about the amazing work of Udo Erasmus!   Mentioned in This Episode: Udo Erasmus Udo's Choice Award-winning Omega 3 Oil & Probiotics Udo's Choice Omega 3-6-9 Perennial Seller: The Art of Making and Marketing Work that Lasts, by Ryan Holiday The Happiness Equation: Want Nothing + Do Anything = Have Everything, by Neil Pasricha Dr. Joe Dispenza's Books   More About Udo Erasmus The legendary Udo Erasmus is the co-founder of Udo's Choice line, which can be found in Whole Foods and other health food stores worldwide. Udo designed the machinery for making oils with health in mind and pioneered flax oil, a billion-dollar industry.   However, Udo walked a difficult path to become the man he is today. Being a child of war, Udo's life began with intense struggle. As an adult, he got pesticide poisoning in 1980, leaving doctors at a loss regarding treatment. Deciding to take his health into his own hands, Udo began researching, and his discoveries led him to a passion for finding the answers to life's big questions which would hopefully one day bring him and the world peace.   Today, Udo is an acclaimed speaker and author of many books, including the best-selling Fats That Heal, Fats That Kill, which has sold over 250,000 copies. He teaches at events hosted by Tony Robbins and Deepak Chopra, has keynoted an international brain health conference, and has traveled to over 30 countries to conduct thousands of live presentations, media interviews, and staff training impacting more than 25,000,000 lives with his message on oils, health, peace, nature, and human nature. Udo has an extensive education in biochemistry, genetics, biology, and nutrition, including a master's degree in counseling psychology.   Connect with my Guest: Websites: TheUdo.com & UdosChoice.com Social Media: Facebook & Instagram   If you enjoyed our conversation and would like to hear more: Please subscribe to The Entrepology Podcast on Stitcher or iTunes. We would also appreciate a review!   Come Join Your Community on The Entrepology Collective Facebook Page! They say that you're the product of the five people with whom you spend the most time. Imagine you could spend time with hundreds of fellow entrepreneurs and go-getters looking to up-level their business, body, and mindset! Come hang out with us on Facebook and let us collectively inspire and support you towards your vision of contribution, your commitment towards better health, and your journey of mindset mastery. We're in this together! Come join us today!   BADASS FUEL — Fuel for Badass Women Scientifically Supported Ingredients | Support, Not Replacement | Non-GMO Two years ago, someone asked me what supplements I take to maintain my health, energy, and edge — and they were surprised that I only took four things consistently. For myself and my patients, there are four basics that support — at a foundational level — nearly every system in our bodies. In my quest for the highest quality ingredients and the easiest system for consistently incorporating supplementation into my routine, I formulated and manufactured my own line of foundational supplements. Trusted for myself and my patients, and under the guidance of your own healthcare provider, I'm excited to invite you to check out our foundational product line: Badass Basics. Learn more or order the products yourself by visiting BadassFuel.com!   CALL TO ACTION Are you taking any supplements right now? Will you be trying Udo's Choice? Let us know what you learned in this episode by heading on over to our free Facebook group, The Entrepology Collective!   Tweetables:   “Every thought has an energy and that energy has effects on the body. … Our healing is not just, ‘Take a supplement,' but is, ‘Change your thinking, change your feeling, change your self-presence.'” — Udo Erasmus   “When we don't cultivate the good, we tend to drift towards the bad.” — Udo Erasmus   “Omega 6 is essential. … You've got to have it to live and be healthy. You can't make it in your body so it has to be brought in from outside.” — Udo Erasmus   “When you increase Omega 3s in your diet, and they're not damaged or don't contain toxins, you can improve virtually every major degenerative condition of our time.” — Udo Erasmus   “If you can bring your focus into your own being, into the space your body occupies, and look for what is not physical in that space … that is where your feeling of wholeness comes from.” — Udo Erasmus   “You don't get wholeness from the outside. You are wholeness by nature.” — Udo Erasmus   “Every human being has two purposes. The primary purpose is to fully enjoy the gift of being alive. … And number two, once I feel whole … in my gift, there's nothing left to do but help. Then my question becomes, … ‘How can I make the biggest splash for good?'” — Udo Erasmus

Heartful: living a wildly creative life
Ep 137: How to Let Selling + Money Be Easy with Jamie Jensen

Heartful: living a wildly creative life

Play Episode Listen Later May 27, 2021 33:18


Jamie Jensen is an award-winning screenwriter, business strategist, she’s a fabulous copywriter + helps writer entrepreneurs scale to 6 figures + helps all creators write copy that doesn’t suck. She drops so much wisdom in this episode like its nothing, including how to make money from writing. In this episode: -how to make selling super simple + let money be easy -the mindset shifts that took Jamie’s writer clients from selling $500 packages to $30k packages -how to make time for your creative projects when they’re not paid (yet) Mentions: Jamie's website: thejamiejensen.com Find Jamie on Instagram: https://www.instagram.com/jamielynnjensen/ Creatives Making Money podcast: https://podcasts.apple.com/us/podcast/creatives-making-money-with-jamie-jensen/id1522374016 Jamie's How to Write an About Page: https://thejamiejensen.clickfunnels.com/optin8500573 Publish Your Brand Story + Website with Confidence: https://websitecopybundle.com/ Perennial Seller: The Art of Making and Marketing Work that Lasts by Ryan Holiday: https://a.co/07L9VcR

Zwischen den Worten // A.D. WiLK Podcast
025 - Protagonisten: So finde ich meine Figuren und ihre Namen.

Zwischen den Worten // A.D. WiLK Podcast

Play Episode Listen Later Jun 10, 2020 28:25


Schön, dass du hier bist! Willkommen zu meinem Podcast! Der Juni schreitet voran und mit ihm die Entwicklung meines neuen Romans. Die zweite Lektoratsrunde hat soeben begonnen und ich warte gespannt auf das Urteil meiner Lektorin. Ich hoffe, meine Änderungen überzeugen sie. In der letzten Woche habe ich außerdem endlich (!) die neue Podcast-Folge mit Freya von Korff aufgenommen und damit angefangen, das Hörbuch von „Charlie und Oliver“ einzusprechen. Wie das läuft, erzähle ich dir heute. Wie kommst du auf deine Protagonisten? Außerdem beantworte ich zwei sehr häufig gestellte Leserfragen. Viele von euch wollen wissen, wie ich auf die Namen und die Charaktere selbst komme. Das ist leicht und kompliziert erklärt. Letztendlich hat es viel mit Intuition und damit zu tun, dass ich mich auf die Figuren und ihre Geschichte einlasse. Wie ich das genau mache, verrate ich dir in dieser Folge. Links aus der Folge (Werbung - du unterstützt mich, wenn du auf die Amazon-Links klickst) Perennial Seller: The Art of Making and Marketing Work that Lasts // Ryan Holiday - https://amzn.to/2Wo67S1 Die Krone von Atlantis // https://amzn.to/35ggyLz Das neue Lernen heißt verstehen von Henning Beck // https://amzn.to/3cv3qnv How to write a sizzling synopsis von Bryan Cohen // https://amzn.to/300hrad Zitat aus der Folge Unser Charakter wird noch mehr durch den Mangel gewisser Erlebnisse als durch das, was man erlebt, bestimmt. Friedrich Nietzsche Hast du Fragen zu meinem Podcast? Wünschst du dir spezielle Inhalte? Dann schreib mir unter andrea@adwilk.de oder auf Instagram unter @adwilk_autorin. Klick jetzt auf Abonnieren und verpasse keine neue Folge. Meine Bücher findest du hier: https://www.adwilk.de/shop/ Danke, dass du mich hörst! Alles Liebe, Andrea

Zwischen den Worten // A.D. WiLK Podcast
019 - Ersten Entwurf überarbeiten, Scrivener & Hörbuch Produktion

Zwischen den Worten // A.D. WiLK Podcast

Play Episode Listen Later May 5, 2020 28:49


Schön, dass du hier bist! Willkommen zu meinem Podcast! Wir haben Mai!!! Und in dieser Woche hat eine wichtige Phase für mein neues Buch angefangen. Ich steige in die erste Überarbeitungsphase ein und bin sooo mega gespannt, wie mir selbst mein Buch gefallen wird. Bisher liebe ich es. Und es ist mir egal, ob das eingebildet klingt, denn es gibt nichts wichtigeres, als dass ein Autor seine Geschichten mag. Finde ich zumindest. Schreibprogramme // Scrivener Heute erzähle ich dir außerdem von dem Schreibprogramm, mit dem ich arbeite, und warum ich die anderen eigentlich nicht wirklich nutze. Hörbuch // Recherche & Produktion Langsam wird es ernst. Im Juni will ich mit der Produktion meines ersten Hörbuchs starten. Dazu gehört leider viel mehr, als nur das Buch vorzulesen. Einsprechen, Umgebung vorbereiten, Zeiträume schaffen, Distributoren finden. Puh, eine Menge Arbeit. Aber es macht halt auch echt Spaß. Links aus der Folge (Werbung - du unterstützt mich, wenn du auf die Amazon-Links klickst) Perennial Seller: The Art of Making and Marketing Work that Lasts // Ryan Holiday - https://amzn.to/2Wo67S1 Scrivener - https://www.literatureandlatte.com/scrivener/overview Vellum - https://vellum.pub Papyrus - https://www.papyrus.de Indesign - https://www.adobe.com/de/products/indesign.html Dropbox - https://www.dropbox.com/ Zitat aus der Folge Hast du Fragen zu meinem Podcast? Wünschst du dir spezielle Inhalte? Dann schreib mir unter andrea@adwilk.de oder auf Instagram unter @adwilk_autorin. Klick jetzt auf Abonnieren und verpasse keine neue Folge. Meine Bücher findest du hier: https://www.adwilk.de/shop/ Danke, dass du mich hörst! Alles Liebe, Andrea

Artisans Who Wholesale hosted by Stefa Normantas
The Art of Wholesale Craft with Sadie Bliss, Maine Crafts Association

Artisans Who Wholesale hosted by Stefa Normantas

Play Episode Listen Later May 23, 2019 28:36


From Craft to Artists and More – A Conversation with the Maine Crafts Association Episode 018  The Maine Crafts Association works to support craft artists with marketing and educational opportunities. While craft doesn’t always successfully crossover into wholesale, Sadie Bliss, Director, knows the best practices of the most successful craft artists and shares them with us in this episode! A little about Sadie Sadie grew up in New Hampshire where her mother was a professional craft artist making a living from her ceramic work. While in graduate school receiving a degree in Arts Administration Sadie worked for the Society of Arts and Crafts, managing Craft Boston. She moved to Maine in 2008 and began working for the Maine Crafts Association at the Center for Maine Craft and in 2012 moved into the director role. The Maine Crafts Association offers educational, marketing and retail opportunities to members, including professional development focused on wholesale. To learn more about Sadie and the Maine Crafts Association,  you can visit sadie@mainecrafts.org (mailto:sadie@mainecrafts.org) . Thoughts from Sadie I think what people really need is to have some income from craft shows, some income from open studios, some income from wholesale, some income from maybe a consignment arrangement so that as each one of those different sources ebbs and flows, the other ones can carry you. The mistake is when people make decisions a little bit too quickly about what’s working and not working and limit their income. If you start imagining things and how you would want them to be and how growth could look, sometimes things will start falling in place. Recommended Resources Indie Retail Academy (https://www.indieretailacademy.com/) Perennial Seller: The Art of Making and Marketing Work that Lasts (https://www.amazon.com/Perennial-Seller-Making-Marketing-Lasts/dp/0143109014) Maine Crafts Association (https://mainecrafts.org/) Quotable “I love it when people quit their jobs and then move over and just do this craft business they’ve been building. It’s a really wonderful and scary and a brave step.” “The most successful craft artists have honed in on their best income streams and they also continue to take risks and to grow.” “Successful artists are finding the balance of sticking to their vision and their style and spending their time making the things that they want to make while making small adjustments that meet the demands of the market.”

The Art of Product
86: The Importance of Paying Customers in Product Feedback

The Art of Product

Play Episode Listen Later Apr 25, 2019 51:36


Ben had another good week. He signed up 25 new trials and about five conversions for Tuple. Are you one of the 500 chosen by Derrick to get access to Level? Be sure to check your Inbox on Monday for an email from him to find out. Also, Ben and Derrick welcome Adam Wathan as a co-host for this episode. Adam’s working on getting release 1.0 of Tailwind out the door with awesome documentation. Today’s Topics Include: Happiness vs. Harassment: Tuple’s paid trial process Will people pay for Level? Get free feedback first or make them pay upfront? Demo Option: Click around, view dummy posts to get sense of how Level works Refactoring UI: Could it be a perennial seller? How much should you share about your startup in your tweets? Focus on being best option; don’t brag about your success Trying to sell a theme via Tailwind; adding vs. creating new products Holy Grail of Software Business: Rob Walling’s stairstep approach to recurring revenue Growth rate required to stay alive? Keep product relevant to what market wants SaaS is definitely not all roses! Super Fast Email Services/Features: Snippets, Superhuman, Help Scout, and Shortcuts Links and resources: Adam Wathan on Twitter (https://twitter.com/adamwathan) Refactoring UI by Adam Wathan and Steve Schoger (https://refactoringui.com/) Steve Schoger (https://www.steveschoger.com/) Stripe (https://stripe.com/) Jason Cohen - Designing the Ideal Bootstrapped Business (https://vimeo.com/74338272) Perennial Seller: The Art of Making and Marketing Work that Lasts (https://www.amazon.com/Perennial-Seller-Making-Marketing-Lasts/dp/0143109014) MicroConf (https://www.microconf.com/) Tailwind CSS (https://tailwindcss.com/) Bootstrap (https://getbootstrap.com/) Justin Jackson Playing with Tailwind CSS (https://www.youtube.com/watch?v=TwUT0MmnrQw) Justin Jackson’s MegaMaker Club (https://megamaker.co/club/) Patreon (https://www.patreon.com/) Rob Walling’s Stairstep Approach to Bootstrapping (https://robwalling.com/2015/03/26/the-stairstep-approach-to-bootstrapping/) Upcase by Thoughtbot (https://thoughtbot.com/upcase) Paul Jarvis (https://pjrvs.com/) Heroku Dynos (https://www.heroku.com/dynos) Ruby on Rails (https://rubyonrails.org/) Elixir (https://elixir-lang.org/) Superhuman (https://superhuman.com/) Help Scout (https://www.helpscout.com/) Art of Product on Twitter (https://twitter.com/artofproductpod) Derrick Reimer (http://www.derrickreimer.com) Website Derrick Reimer on Twitter (https://twitter.com/derrickreimer) Ben Orenstein (http://www.benorenstein.com/) Website Ben Orenstein on Twitter (https://twitter.com/r00k?lang=en) Level (https://level.app/) Tuple (https://tuple.app/)

3 Point Perspective: The Illustration Podcast
How to Become a Better Children's Book Artist

3 Point Perspective: The Illustration Podcast

Play Episode Listen Later Apr 10, 2019 59:57


How to Become A Better Children’s Book Artist We want to go over some questions that Will has been emailed about that all revolve around the general topic of: How to become a better children’s book artist. As a children’s book artist, do you have to speak and if so to what capacity? Will got this email from a student who got a literary agent last summer and who was wondering if publishers require illustrators to do school visits and publishing conferences. Essentially they are afraid of speaking and were wondering: As an illustrator, do you have to speak? Will used to be petrified of speaking, it probably doesn’t seem like that now because he has a Youtube channel, and speaks at conferences, and now it’s no big deal to him. However, before his heart would pound like crazy just thinking of an upcoming speaking engagement, if he had to speak or teach at church or in school. Maybe some of you also feel that way. Do you really have to speak and if so to what capacity? Jake has done 15 or so books through publishers and he has done school visits for 1 book in particular and it was completely optional. They asked if he would be willing to do it. He went to 6 different schools and didn’t know how much it actually helped his book sales? Ultimately, he doesn’t know how effective it is. You shouldn’t worry about it or let it hinder you from pursuing a career in children’s books. Maybe if it’s apart of your business plan and you are visiting 50 schools a year and you have a line of books to offer for sale, then it might be much more effective. There are some people who do this and they make a lot of money from it. If you go out of state and visit 5 or 6 schools and line them all up and coordinate it so it works out then you can stack a bunch of schools next to each other. Some people will finish a book and then spend the whole next year doing school visits. Once they were trying to get an illustrator to come and do a video with SVS, and he said no and the reason he said no was really really smart, and Lee thinks about this all of the time now. The reason he said no was “because he would come film a 2 to 3 hour video, but it would take a month or two to get ready for it, with rehearsing it, practicing it, writing the course, it takes so much time to prep it and he has learned that he doesn’t have the capacity to do that sort of stuff. Now Lee tends to fall along that line now when he is asked to speak at a SCBWI Conference etc. it’s exhausting and it zaps all of his creative energy out of him. So for Lee, it’s a mixed bag for him. If you take 2 months to prepare a presentation and you can give that same presentation 50 or 100 times then it really pays off and is worth it. But if it’s for a one time or two time presentation it may not be worth it. David Biedrzycki and Jerry Palada do school visits all of the time. So maybe we’re not directly answering the question but these are all different ways to consider speaking and the benefits of it. Average payment for a day is about $1500 and so if you do a few days in a row it can really add up pretty quickly. For David, his wife does all of his booking, hotels, and airfare. And he is now going back to some schools that he went to a few years ago. Publishers like it and want to work with someone like that. It takes away almost all of the risk because if they are doing so many trips, the publisher should be able to at least sell the amount to break even. These guys make a lot of money. How about speaking at bookstores? You have to decide who you are. Some people love to travel and know how to work while they are out and they can keep their routine. It seems like a really lopsided investment and you don’t get much out of it. Lee, works on a book and then it comes out six months later and he is already on to the next thing and he doesn’t want to stop all of that. The thing is book stores typically don’t pay, but schools do. So you’re paying to go and sign books and it’s not very profitable. It’s really hard to make them worth the time. You might sell 10 books in 2 hours and with your royalty of 50 or 75 cents a book, you might make $7. Book signings work for the famous but not so much for the up and coming person. Why You Should Learn To Speak Publically If you do this job and you start to get work, at some point you will be asked to speak publically. So should you? Yes you should, at least learn to be comfortable speaking. Take classes or do a workshop to learn to speak publically. You will be asked to speak publically, or you’ll be asked to teach, or you’ll be asked to present, we get those offers all the time. How to get good at it? Start saying yes to every opportunity where you can. Will used to be that guy that hated it. Will could barely speak when he was chosen as illustrator of the year for the California Teachers Association, and he had to go around giving speeches and he gave a speech in front of 1000 people in a ballroom and that was 10 years ago and he was so nervous beforehand but now today he has spoken so much since then that it doesn’t even phase him anymore. One nice thing about this profession is you can use visuals and you don’t have to worry so much about people staring at you while you are talking. The best advice is the advice that makes you a better person in the end, it’s what makes you more experienced and more capable. So if public speaking is not your strong point, then do whatever you need to do to learn how to feel comfortable with it. Believe in your work and take jobs that there is a passion there for. You see these people who are terrified of speaking but they are passionate about the work they do and so they push themselves to share that with others. Maybe you aren’t passionate about puppy dogs and you did a book about puppy dogs, but maybe you are passionate about creativity and how a kid could grow up to become a creative artist. A lot of kids have roadblocks of parents or teachers saying that art isn’t a real job, and you speaking to them can become a driving force to help you overcome those fears. Being a creative person, being someone who can draw for a living is such a rare privilege and is unlike any other job. You Create and You Share Part of that is to promote yourself and promote your work, your style, and your stories. Somebody needs to hear your message. Nobody is gonna hear it if you don’t start sharing yourself. There is a person in you who is good at public speaking. You need to have faith in yourself. Really good book: Perennial Seller: The Art of Making Work That Lasts 1st half of the book: How to make a book that stands the test of time, that isn’t dated in 10 years, how to create something that is interesting now and in 30 years. 2nd half is about how to market the book and get it into the hands of the people who want to read it. Jake read the book last year and marked it all up, and flipping through it right now there are a lot of great things.The book applies to anyone who creates work, it’s not focused on children’s books but there is so much that still applies. If you get invited to speak, have some sort of takeaway that you want the audience to leave with. Lee had a graduate school program and they had tons of artists come and speak but it doesn’t mean it was all effective.Some would just show art and have pretty meaningless commentary to go with it. Have a specific topic or point you want to make and then have a series of images to show that topic and teach about it. Tell stories about yourself, as humans we are interested in learning more about each other and we love hearing personal stories. Will’s best talk he ever gave was speaking to almost 300 librarians, and he was told 9 months in advance about the presentation, and he kept a Google doc and he didn’t panic or anything but instead anytime an idea came to his head he would jump on his phone and jot it down on the Google doc. This helped him get all of his ideas down leading up to the speaking engagement. His speech was all about “I was that kid”, he showed how he wasn’t the best student and how we shouldn’t write off these kids that are problems, because some of them are really creative and some of them are being forced into the school system. He spoke for an hour. Will sold a ton of books. Don’t be afraid of speaking, if you do it a lot, you’ll get good at it. Anything you do a lot you can get good at it. How to Draw Women Respectfully Another email Will got was in response to a “3rd Thursday” a while back which was the precursor to this podcast. In it, Shannon shared how she was thinking about the issue that you they brought up that men struggle to draw females because they don’t want to sexualize them and they don’t want to over emphasize typical female features. There is a big problem with the way that women are depicted. There are so many people doing “sexy” versions of classic characters. And the thing is those people get famous from it. There was this artist who draws really sexualized characters and got chewed out online for it. There is this endless appetite for it from consumers and artists and we can’t stand it. Jake’s approach: he has a mom, sisters, a wife, and daughters, He doesn’t want to ever disrespect them. His test is, if I would be okay with any of these people wearing the outfit that I’m drawing then I’m okay to draw it. Don’t shy away from the female figure, there isn’t just one female figure there are 100 different female figures. He will approach it from, “Who is this character?” What does she need to accomplish? What about her image will backup and support her personality and her role in the story? He will start with the personality and then will work from the inside out. How do you draw a female character and make her look feminine without making her look sexualized? For drawing children it’s super easy, he just beefs up the eyelashes a little more and then he draws her wearing clothes that look female, when he drops off his children at school he looks at what kids are wearing and thinks of what outfits look feminine and more masculine and then he will dress his characters accordingly. If it’s an older women she will have hips, and a chest, not as broad of shoulders, any genetic thing that shows that this is a female and not a male he will try and put that into his designs. Lee had a great figure drawing class where they would have both a male and a female model take the same pose and instead of focusing on the obvious differences in anatomy, they focused on the more nuanced differences in their gestures. The more subtle things. I.e. A man in a neutral pose, arms will typically round to the outside. A women standing in that same position, typically her elbows will go in and her lower arms will go out. It is a distinctly different silhouette just based on what their arms were doing. In every pose there was always a subtle difference or separation in how males or females carry weight and balance and all of that stuff. So if you can lean on those other things then it helps it become a lot more believable. Before puberty we all have pretty similar body types. There are some tricks that you can use to add to either the femininity or masculinity of your children characters. Will adds thicker lashes when drawing his female characters. He also sometimes uses a little bit more round or soft shapes for his female characters and uses some more boxy or square shapes for his male characters. This is a political topic. As illustrators we are faced with drawing all sorts of characters. Male characters, female characters, young and old characters, animals etc. When you are going down the street you notice what makes someone look more feminine or masculine. If it’s a female character then you need to make her look like a female character. If you’re drawing a male character you need to make him look like a male character. There is a lot of crossover, there are some female characters that have some features that would traditionally be considered more masculine, and vise versa. You really need to be really respectful of that particular character and portraying that character the very best you can. Jake did this ABC book about apples and there was a lot of grey area in the story. He wanted to avoid the whole issue of making sure that there was enough girls and boys, and that there was the right level of diversity among characters and he just made all of the characters animals. It took away a lot of stress and helped him develop the story and push his designs more and he was able to get some great portfolio pieces from it. One of the through lines was that the pig got to eat whatever he wanted and the bear was on a diet. It was a lot more fun, interesting, playful, and kid friendly. It is a proven technique, drawing animals can help you not have to worry so much about some of those other sensitive topics. How to Create Emotional Images The third question we’d like to address came from another message Will got which was about, “What makes an image emotional?” Sometimes we over focus on rendering and miss the emotion. Will just finished a class with Brian Aijar, and one of the things that struck him was that the students did great work but one of the things that they were weak on was coming up with a strong story for their piece. Instead sometimes it was a story fragment. They might say,” The idea for this one is that the person is looking off to the side… that’s the story.” But, why? Another issue was that sometimes they would have things in the illustration that were confusing or distracted from the story. We would be giving critiques but didn’t know what the illustrator was trying to say. Have a Complete Story Idea The way to start to convey emotion in your piece is to have a complete story idea. Sometimes you can still overdo that and try to tell too much story with your image. It needs to be a clear illustration. Here’s an example of a good story: Someone’s walking down the stairs and they are holding a huge birthday cake and you see at the bottom of the stairs child’s blocks, roller skates, or a ball, something they are about to step on. That is a complete story idea. You could show that story at beginning or middle or end. You could show them about to step on the ball, you could show them slipping and the cake going up in the air, or you could show the aftermath with the skate next to them and looking at it you could completely figure out what the illustration is is all about. So in order to convey a human emotion or make your piece feel emotional and have someone to relate to it, you have to tell a story that everyone has experienced. But we have a hard time relating to a story fragment, like someone looking over their shoulder. With a story fragment you are asking more questions than you are answering. Intent David Hohn and Lee are teaching an illustration class right now. One of the big things they push is that students include keywords with their sketches. They want to know the intent of the piece. Too often, if students haven’t trained this way or just draw without thinking then there is no intent. We frame it all on if they are hitting those keywords/their intent, or not. I.e. You say you want this to be scary, but it doesn’t look scary and now let’s go over why, and we will go over the design of the piece, the gestures, the characters, etc. But without knowing that intent then there is no driving force. Learn How to Tell a Joke Learn how to tell a joke. Not just creating jokes out of thin air, but go find jokes and learn how to tell them. Learn the setup, learn the meat of the joke, learn the payoff. So much is going on there, jokes are just mini stories. The more you do that the more it translates over into your work and you aren’t satisfied drawing a character just looking to the left, but you want to know what drives that character. The main thing is, a joke teaches you to establish a character, establish a problem, establish a situation, establish an environment that that character is in, and then how that problem is solved in a clever or funny way. All of the elements are there in a short joke that apply to illustrating, comic books, even public speaking, all of that applies. The reason for illustration, what separates it from just art or just drawings: illustration tells stories, everything you draw should be one of these parts of the story: it should be the setup, the meat, or the payoff. You want to leave the person looking at it asking, “What next?” or “What just happened?” Will also has his students write a sentence or two to describe their intent for their illustrations. Here’s an example that he had from one of his classes: “Two girls gossiping about another girl.” This is a great start! And the story was working well in the drawing. It’s hard to put a definition on how far you need to take something. However we wanted to know why they were gossiping about the other girl and as soon as we added a piece of toilet paper stuck to the bottom of the girl’s shoe, it became a much clearer idea and story. Basically, we just helped Will answer his emails. LINKS Svslearn.com Jake Parker: mrjakeparker.com Instagram: @jakeparker, Youtube: JakeParker44 Will Terry: willterry.com. Instagram: @willterryart, Youtube: WillTerryArt Lee White: leewhiteillustration.comInstagram: @leewhiteillo Alex Sugg: alexsugg.com Tanner Garlick: tannergarlickart.com. Instagram: @tannergarlick If you like this episode, please share it, subscribe, and we’d love it if you left a review! These podcasts live and die on reviews. If you want to join in on this discussion log onto forum.svslearn.com, there is a forum for this episode you can comment on.

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Maven Money Personal Finance Podcast
Repost - How To Prepare For Stock Market Crashes

Maven Money Personal Finance Podcast

Play Episode Listen Later Jan 2, 2019 23:32


In this episode of the Maven Money Personal Finance Podcast… Andy dives into the archives and reposts a popular previously published show.    Quick Preview of the Podcast:   Are you a Sarah A or Sarah B? Never listen to Uncle Jack. Who is impacted most by a stock market crash?  Understanding the difference between volatility and risk.   Links:   Humans Under Management   The Secret Barrister: Stories of the Law and How It's Broken   Perennial Seller: The Art of Making and Marketing Work that Lasts    Leave a review!     Don't forget to check out the Maven Adviser website for more great content.   So sit back and enjoy unrivalled words of wisdom from Andy Hart - host of the UK’s premier personal finance show.   Is there a topic you’d like Andy to cover? We’d love to hear from you! Contact Andy Hart directly with any comments / feedback on team@mavenadviser.com. Alternatively you can reach out on Twitter @MavenAdviser.   

Maven Money Personal Finance Podcast
065 How To Prepare For Stock Market Crashes

Maven Money Personal Finance Podcast

Play Episode Listen Later Jul 25, 2018 29:07


In this episode of the Maven Money Personal Finance Podcast… Andy addresses your worst fear - the stock market crash. Find out what you need to know to prepare for the inevitable.   Quick Preview of the Podcast:   Are you a Sarah A or Sarah B? Never listen to Uncle Jack. Who is impacted most by a stock market crash?  Understanding the difference between volatility and risk.   Links:   Humans Under Management   The Secret Barrister: Stories of the Law and How It's Broken   Perennial Seller: The Art of Making and Marketing Work that Lasts    Leave a review!     Don't forget to check out the Maven Adviser website for more great content.   So sit back and enjoy unrivalled words of wisdom from Andy Hart - host of the UK’s premier personal finance show.   Is there a topic you’d like Andy to cover? We’d love to hear from you! Contact Andy Hart directly with any comments / feedback on team@mavenadviser.com. Alternatively you can reach out on Twitter @MavenAdviser.   

The ONE Thing
Ep 98 - Being Accountable and Taking Responsibility for Your Results | Kerri Mees

The ONE Thing

Play Episode Listen Later Dec 11, 2017 30:49


We're always on our own road to mastery, trying to figure out how we can serve you better. So, anytime someone leaves the Living Your ONE Thing community, we make it a point to ask them a few questions.   Today we're sharing one of those conversations, a chat with Kerri Mees, because it is so powerful. We've come to realize that accountability starts by looking in the mirror, and no podcast or program will make a difference in your life if you are not, first and foremost, the type of person who chooses to be accountable.   What type of person will you choose to be?     The ONE Thing to Implement From This Episode: You can change the direction of your future – if you are willing to accept that you can have anything you want by, first and foremost, narrowing your focus and doing the things that matter most.   We believe that you can do this. You just have to get up and practice every single day – and it only gets easier with support.   If you want to take the next step, we are here for you in the Living Your ONE Thing Community, and we will be your accountability partners. You can join by going to the1thing.com/membership.   In this episode you will learn... [3:20] Why asking for help is an essential part of the road to mastery. [9:20] Why you need to manage your expectations for immediate results (if you want to achieve lasting success). [26:20] Why you shouldn't give up, even if the process is hard or boring.   AWESOME FREE RESOURCES FOR YOU! The Kick Ass Guide To Accountability Form your first power habit with your 66 Day Challenge Calendar Check out our awesome blog!   Links & Tools From This Episode the1thing.com/membership --   Get your FREE audiobook copy of Perennial Seller!   Geoff and Jay have been listening to Ryan Holiday’s new book, Perennial Seller, which is all about creating work that lasts (and then marketing it).   If you go to audible.com/onething or text ONETHING to 500500, you can create a free account and get a free credit for your first book – we suggest you make it Perennial Seller: The Art of Making and Marketing Work that Lasts. --   Production & Development for The ONE Thing Podcast by Podcast Masters

The LEADx Leadership Show with Kevin Kruse
#157: Future Authors: This Is How You Create Work That Lasts | Ryan Holiday

The LEADx Leadership Show with Kevin Kruse

Play Episode Listen Later Oct 10, 2017 23:03


Ryan Holiday is one of the hottest authors today. Kevin talks to Ryan about his new book, Perennial Seller: The Art of Making and Marketing Work That Lasts. Resources: * https://ryanholiday.net/ – Website * @ryanholiday – Instagram * @RyanHoliday – Twitter * @ryanholiday – Facebook Page * Buy his book, Perennial Seller: The Art of Making and Marketing Work That Lasts Sponsored by: * LEADx.org – subscribe to become 1% better every single day Subscribe on iTunes to join our Ambassadors Club: Please click here to subscribe on iTunes, and leave a quick rating. Nothing matters more for bringing the podcast to the attention of others. After you subscribe and leave a review, send an email to info at leadx dot org to let us know, and we'll invite you into the private LEADx Ambassadors Group on Facebook. Group members are eligible for ridiculously good prizes each month, have special access to me and LEADx guests, discounts on live events, and of course it's a great forum for peer-learning and support. Share: And, by all means, if you know someone you think would benefit, please spread the word by using the share buttons below. — What is LEADx and The LEADx Show with Kevin Kruse? Imagine if you could have the world's best executive coaches and leadership mentors whispering into your ear every morning on your way to work. Every weekday, there will be a new episode of The LEADx Leadership Show with an interview from a different thought leadership or business expert. Many of these guests are thought leaders, famous authors or high-profile CEOs from innovative startup companies. Others are creatives, artists, entrepreneurs or corporate career leaders. They have all achieved extreme success and they are willing to share practical advice on how to advance your career and develop your leadership and management skills by offering daily career tips on time management, productivity, marketing, personal branding, communication, sales, leadership, team building, talent management and other personal development and career development topics. There will be a new episode waiting for you every day just in time for your morning commute, morning treadmill session or whatever else it is you do to start your day. LEADx isn't just the name of this new podcast, it's the name of a digital media and online learning company that is re-imagining professional development for millennials and career driven professionals looking to break into manager roles or excel in current leadership and management roles. If you're looking for management training or professional development that is delivered in a fun and engaging way, sign up for our daily newsletter at LEADx.org. It's packed with life hacks, daily career tips and leadership challenges that will turn you into a high potential leader in no time. What does LEADx stand for? We are exploring leadership. We are about NEXT GENERATION leadership. We believe that professional training and workplace education has not kept up with advances in digital media. Today's emerging leaders and management professionals just don't find 5 day workshops or eLearning modules to be very compelling. Today's talent is mobile and social. LEADx wants to help those that want to make an impact. Leadership is not a choice.

BiggerPockets Real Estate Podcast
245: Creating Wealth that Lasts Generations with Bestselling Author Ryan Holiday

BiggerPockets Real Estate Podcast

Play Episode Listen Later Sep 21, 2017 97:46


Are you in this business to make a quick buck—or are you looking to build generational wealth for you and your family? If the latter is true for you, don’t miss a moment of this powerful show with bestselling author Ryan Holiday. Ryan, best known for his books, such as The Obstacle Is the Way: The Timeless Art of Turning Trials into TriumphA, Trust Me, I’m Lying: Confessions of a Media Manipulatorr, Ego Is the Enemye, and Perennial Seller: The Art of Making and Marketing Work that Lasts , is also a part-time real estate investor and lender. In this show, we cover a large variety of topics including hard money lending, vacation rentals, writing books, how the awareness of death can make life better, stoicism, and much, much more.In This Episode We Cover:Ryan’s backgroundThe importance of learning from other peopleHis experience as Director of Marketing for American ApparelTips on looking for a mentorHis first real estate adventureHis thoughts on AirbnbHow he gets leads for loansHow to do what you love through passive incomeThe story behind The Obstacle is the WayHow to react to economy collapseAdvice to investors who only see the obstacleHow to control your egoWhy you should do the right thing despite not sharing itAnd SO much more!Links from the ShowBiggerPockets ForumsBiggerPockets FacebookBiggerPockets BooksBiggerPockets WebinarJosh’s Instagram ProfileBrandon’s Instagram ProfileDerek SiversBooks Mentioned in this ShowSet for Life by Scott TrenchFinding and Funding Great Deals by Anson YoungThe Obstacle Is the Way by Ryan HolidayTrust Me, I’m Lying by Ryan HolidayEgo is the Enemy by Ryan HolidayPerennial Seller by Ryan HolidayThe 48 Laws of Power by Robert GreeneCashflow Quadrant by Robert KiyosakiRich Dad Poor Dad By Robert KiyosakiThe Millionaire Next Door by Thomas J. StanleyFooled by Randomness by Nicholas TalebThe Black Swan by Nicholas TalebAntifragile by Nicholas TalebBillion Dollar Lessons by Paul B. Carroll & Chunka MuiFire Round QuestionsBest Way to Invest a Large Lump Sum of Money ($100-$300K)?Tweetable Topics:“Any fool can learn by experience. I prefer to learn by the experience of others.” (Tweet This!)“Every single business is hiring if you can help them make more than you cost.” (Tweet This!)“A mentorship is not a destination, it’s a process that ensues.” (Tweet This!)Connect with RyanRyan’s Instagram ProfileRyan’s WebsiteDaily Stoic

Short Story Long
#68 - Ryan Holiday: Perennial Seller

Short Story Long

Play Episode Listen Later Sep 20, 2017 46:57


On Episode 68 of Short Story Long I went down to San Diego to meet up with Ryan Holiday and talk about his new book Perennial Seller: The Art of Making and Marketing Work That Lasts. We cover the creative process of coming up with an idea, how you go about launching that product and the marketing behind it to ensure it holds value for longevity. Learn more about your ad choices. Visit megaphone.fm/adchoices

san diego ryan holiday perennial seller perennial seller the art
Short Story Long
#68 - Ryan Holiday: Perennial Seller

Short Story Long

Play Episode Listen Later Sep 20, 2017 46:57


On Episode 68 of Short Story Long I went down to San Diego to meet up with Ryan Holiday and talk about his new book Perennial Seller: The Art of Making and Marketing Work That Lasts. We cover the creative process of coming up with an idea, how you go about launching that product and the marketing behind it to ensure it holds value for longevity. Learn more about your ad choices. Visit megaphone.fm/adchoices

san diego sellers ryan holiday perennial seller perennial seller the art
The Marketing Book Podcast
132 Perennial Seller by Ryan Holiday

The Marketing Book Podcast

Play Episode Listen Later Jul 21, 2017 39:35


"Perennial Seller: The Art of Making and Marketing Work that Lasts" by Ryan Holiday   Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/Perennial-Seller-Ryan-Holiday

lasts ryan holiday marketing work perennial seller perennial seller the art
The Science of Success
A Powerful 2000 Year Old Life Hack & Creating Work That Lasts for Generations with Ryan Holiday

The Science of Success

Play Episode Listen Later Jul 20, 2017 51:15


In this episode we discuss how our perception of reality dramatically shifts what actions we take, why you should embrace 2000+ years of wisdom to be happier and more productive, how to stop judging yourself and others based on your achievements and root your identity in something within your control, we look at how we can cultivate a more humble and resilient world view, discuss strategies for connecting with top tier mentors, and much more with Ryan Holiday.      Ryan Holiday is a media strategist and writer. He is the bestselling author of over five books including The Obstacle is the Way, Ego is The Enemy, and most recently his upcoming book Perennial Seller: The Art of Making and Marketing Work That Lasts. Ryan previously worked as the director of marketing for American Apparel, working on several controversial campaigns,  before starting his own creative agency. His work has been featured in The Huffington Post, Fast Company, Forbes, and more!    Why you should understand the Stoic discipline of "perception" The way in which we see the world changes how we interact with it How to accept situations as they are, not as you want them to be Why you shouldn't waste time figuring out how things happened, who is to blame, etc - you should shift your focus to constructively determining the next thing to do “There’s no problem so bad (in space) that you can’t make it worse” The challenge of perception is not making the situations in your life worse with interpretations, resentments, anxieties  The story of Amelia Earhart and how you can use it to take action in the face of challenges When you’re offended, when you think something is beneath you, you are projecting onto that situation something that may not be there How do you react when people don’t think you have what it takes? How to make yourself the most important person in a room, not by posturing, but by what you can contribute How we can flip obstacles on their heads and view setbacks as opportunities “What stands in the way becomes the way” We have the ability with our minds to change how anything means  Setbacks make some people worse, some people tough it out, other people get even better What is “Stoic Optimism” and why stoicism is not a focus on the negative The distinction between Being and Doing and why its so critical Should you do the “right thing” even if it pisses people off, hurts your chances of being promoted, causes political infighting, and worse? Many people make the choice unknowingly between being and doing - and end up one day wondering where it all went wrong How do we untangle success from our identities? How do we avoid the trap of judging people based on their achievements? Focus on basing your identity on an internals scorecard that is within your control Decide what’s important to you, and root it within the things you control How do we anchor our identity and self worth on a more stable footing? The critical difference between stoicism vs pessimism and how to look at both sides of the coin and realizing there are no good or bad outcomes - just outcomes Everything is relative and subjective - someone in the third world would kill to live the life you may think of as failure Learn more about your ad choices. Visit megaphone.fm/adchoices

Six Pixels of Separation Podcast - By Mitch Joel
SPOS #575 - Ryan Holiday Wants Brands To Be Perennial

Six Pixels of Separation Podcast - By Mitch Joel

Play Episode Listen Later Jul 16, 2017 55:42


Welcome to episode #575 of Six Pixels Of Separation - The Mirum Podcast.  Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #575 - Host: Mitch Joel. He has quickly become one of the most interesting people that I know. Ryan Holiday is a strategist and writer. To me he is really becoming one of the best writers on the state of business and growth that there is. He seems to lead two lives. In one life, he's an astute marketer that has released bestselling books like Trust Me, I'm Lying and Growth Hacker Marketing. In another life (that he seems to running at the same time) he's taking ancient stoic philosophy and making it cool again with his wildly successful bestselling books, Ego Is The Enemy, The Obstacle Is The Way and The Daily Stoic. His book, The Obstacle Is The Way, has been translated into seventeen languages and has a cult following among NFL coaches, world-class athletes, TV personalities, political leaders, and others around the world. Now, he's back with a fascinating new book called, Perennial Seller - The Art of Making And Marketing Work That Lasts. I jumped at the opportunity to discuss this thinking in a world of Snaps, 140 characters, always-on marketing and more. Enjoy the conversation... Running time: 55:42. Hello from beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! Here is my conversation with Ryan Holiday. Perennial Seller - The Art of Making And Marketing Work That Lasts. The Daily Stoic. The Obstacle Is The Way. Ego Is The Enemy. Growth Hacker Marketing. Trust Me, I'm Lying. Follow Ryan on Twitter.  This week's music: David Usher 'St. Lawrence River'. Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #575 - Host: Mitch Joel. Tags: advertising advertising podcast audio blog blogging brand branding business blog business book business podcast business thinker david usher digital marketing digital marketing agency digital marketing blog ego is the enemy facebook google growth hacker marketing itunes j walter thompson jwt leadership podcast management podcast marketing marketing blog marketing podcast mirum mirum agency mirum agency blog mirum blog mirum podcast nfl perennial seller ryan holiday social media the daily stoic the obstacle is the way trust me im lying twitter wpp