Podcasts about perennial seller

In today's episode of The HeyCreator Show, Matt Ragland (⁠@mattragland⁠) talks through the 10 books every creator must read, split up into three categories — Mindset, Business, and Process. Later, Tim Forkin (⁠@timforkindotcom⁠) joins for the first edition of Creator Advice — our new segment where we answer questions from our community, place ourselves in their situations, and work to solve their problems.  (0:00) — Intro (1:30) — The War of Art, by Steven Pressfield (2:45) — The Pathless Path, by Paul Millerd (4:13) — Bird by Bird, by Anne Lamott (5:48) — Perennial Seller, by Ryan Holiday (6:32) — Obviously Awesome, by April Dunford (7:11) — Dotcom Secrets, by Russell Brunson (8:18) — $100M Leads, by Alex Hormozi (9:20) — The Art and Business of Online Writing, by Nicolas Cole (10:09) — Free Time, by Jenny Blake (11:23) — Building a Second Brain, by Tiago Forte (14:42) — Creator Advice! Join the HeyCreator Community Use Automatic Evergreen to send profitable newsletters on autopilot

The subtitle of this book I think perfectly explains what the book is all about: Making and marketing work that lasts”. There are the one-hit-wonders of the world. And then there  are the books, art, music, and businesses that stand the test of time. How do the so-called perennial seller keep reaching people and earning money decades or even centuries later? That's what this book is all about. Creating something that really matters to people and will live on.I actually hadn't heard of this book until it was recommended to us recently, and I'm so glad we gave it a read. As always, Charelle and I picked up on different parts of the book, but over all we both took a lot away from it. I would say this book is most geared toward creatives who are passionate about what they do and really want to build something that lasts, vs. folks who are mainly looking to support a certain lifestyle with their business. No matter where you stand, there is so much food for thought in this episode, and I'm really excited for you to give it a listen. I had truly so much fun digging through this book and highlighted so many things!MAKING GOOD SHOWNOTES:https://makinggoodpodcast.com/242CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100promptsStuck on what to say in our marketing? Download this free resource of 100 marketing prompts: https://makinggoodpodcast.com/100prompts.

In this podcast, George Couros reviews "Perennial Seller: The Art of Making and Marketing Work that Lasts" by Ryan Holiday! You can get your copy here on Amazon: https://www.amazon.com/dp/0143109014?linkCode=ssc&tag=onamzgeorge0f-20&creativeASIN=0143109014&asc_item-id=amzn1.ideas.3M1UJOXVPX19P&ref_=aip_sf_list_spv_ons_mixed_d_asin He focuses on how this book promotes timeless learning, and focuses in on these 3 quotes: “With a perennial seller as your goal, the track is clear: lasting impact and relevance.” There's a great exchange involving the philosopher Epictetus that encapsulates my approach to thinking about marketing. “Tell me what to do!” the student says. Epictetus corrects him, “It would be better to say, ‘Make my mind adaptable to any circumstances.'” It's better to play the longer game. Leave behind the hype and ephemeral infatuations for the time capsule and the one-hit wonders. Here is the short summary as provided by ChatGPT: Perennial Seller by Ryan Holiday is a blueprint for creating timeless work in a world of fleeting trends. It emphasizes craftsmanship, quality, and enduring value over quick fixes and overnight success. Holiday argues that the key to creating a perennial seller lies in understanding the principles of great artistry and business. It's about honing your skills, understanding your audience deeply, and consistently delivering exceptional work. The book dives into the importance of positioning your work effectively, building a platform, and cultivating a loyal fan base. Holiday stresses the need for patience and persistence in the pursuit of long-term success. Through insightful anecdotes and case studies, Perennial Seller illustrates how timeless works are often the result of relentless dedication, strategic marketing, and a commitment to excellence. Overall, Perennial Seller offers invaluable insights for creators and entrepreneurs seeking to create enduring impact and leave a lasting legacy in their respective fields. It's a must-read for anyone striving for sustained success in a fast-paced world. Let me know what you think in the comments! __________________________________________ Please share your thoughts with us on Twitter or Instagram at #InnovatorsMindset. More at georgecouros.ca George Couros on Twitter: https://twitter.com/gcouros George Couros on Instagram: https://instagram.com/gcouros George Couros on Facebook: https://www.facebook.com/georgecourosauthor/ George Couros on LinkedIn: https://ca.linkedin.com/in/george-couros-a5146519 For the full audio podcast: https://linktr.ee/gcouros Because of a Teacher - https://www.amazon.com/dp/194833433X?ref=exp_gcouros_dp_vv_d Because of a Teacher 2 - https://www.amazon.com/dp/194833450X?tag=onamzgeorge0f-20&linkCode=ssc&creativeASIN=194833450X&asc_item-id=amzn1.ideas.2SBTFVTBT0S6X The Innovator's Mindset: https://www.amazon.com/dp/0986155497?ref=exp_gcouros_dp_vv_d Innovate Inside the Box: https://www.amazon.com/dp/1948334127?ref=exp_gcouros_dp_vv_d Music from Bensound - http://bensound.com/

With the rise of AI, more and more people are outsourcing tasks to robots to save time and money. Now more than ever, you see many books coming out, and guess what? They're written with the help of AI. We're also seeing a wave of digital narration. After all, why narrate your book when you can ask AI to do it? Well, AI can do many things, but there are still limitations, And my guest agrees 100%. Capturing and conveying the meaning and sound of a book is a unique skill that requires human emotion. Who better to know that than an audiobook narrator? So, let's get right to the conversation.Today, I am joined by my friend Danny Galvez. He is an exceptional individual, and he is unashamedly funny. If you're not yet a fan of his, I'm sure you will be by the time you listen to this episode.If you're excited to write and narrate your book, join us in this episode of SMART Businesses Do THIS!About the Guest:Danny Galvez is a Business Development Consultant, author, speaker, podcast and audiobook producer, voice-over artist, and course creator, among others. “No matter what we do in life, whether it's AI or doing it naturally, we have to verify.” - Danny GalvezIn This Episode:- Why should somebody do their audiobook when they can just get an AI robot to do it?- What things can you outsource to AI?- Considering people's shrinking attention span, will they still listen to audiobooks or go for shorter, faster content in TikTok or Instagram?- Should everyone have a book?- The dangers of relying too much on AI, especially for kids- Business and relationship conversation from Adam's experience and how it relates to AIAnd much more…Resources Mentioned: - Designrr - https://designrr.io/- Perennial Seller by Ryan Holiday - https://www.amazon.com/Perennial-Seller-Making-Marketing-Lasts/dp/0143109014Connect with Danny Galvez: - Website - https://dannygalvez.phonesites.com/- Facebook - https://web.facebook.com/danny.galvez.3382/- Instagram - https://www.instagram.com/dannygalvez2/- LinkedIn - https://www.linkedin.com/in/danny-galvez-186a7420Connect with Adam Lyons:- Website - https://thesmartblueprint.com/- LinkedIn - https://www.linkedin.com/in/theadamlyons/- Facebook - https://www.facebook.com/TheAdamLyons/- Instagram - https://www.instagram.com/TheAdamLyons/

Looking to build 5x Pipeline? Get your FREE copy of "5 Sales Scripts to 5x Pipeline here!" Resources Mentioned: Finka Inc Sell From Love (Book) Transformational Selling (Book) The Work Before the Work (Book) Connect with Finka: Finka's LinkedIn Profile Rate and Review: If you enjoyed this episode, please consider leaving a rating and review on your preferred podcast platform. It helps us get better guests for you!! Subscribe: Don't forget to subscribe to The Work Before the Work Podcast to receive automatic updates when new episodes are released. Newsletter: Be the first to find out when new episodes are published and get extra Account Executive Sales tips direct to you inbox now: Subscribe (it's free) Episode Overview In episode 004, host Paul M. Caffrey welcomes Finka Jerkovic, author of "Sell From Love." The conversation revolves around Finka's insights on transformational selling and her unique concept of the 'Brilliant Difference and Value Triangle.' Key Discussion Points Introduction of Guest Finka Jerkovic shares her enthusiasm for the discussion and her recent work in the field of transformational selling. Transformational Selling and the Eight Habits Finka and Paul delve into the essential habits needed to deepen client relationships and grow business while maintaining integrity. The Concept of Brilliant Difference and Value Triangle Finka discusses the importance of understanding one's unique value and impact in the realm of sales and client relationships. Overcoming the Fear of Standing Out The discussion tackles the psychological barriers to showcasing personal brilliance and how to safely embrace one's unique value. Application of the Brilliant Difference in Sales Finka explains how sales professionals can utilize their unique qualities and impacts to differentiate themselves and add value to their customer relationships. Case Study: Apple's "Think Different" Apple's branding strategy is analyzed as a prime example of the Brilliant Difference concept in action, highlighting its impact on consumer identity and choice. Empowering Sales with Personal Brilliance The conversation emphasizes the importance of sales professionals recognizing their value and confidently contributing to their roles. Competing Beyond Product Features Paul and Finka discuss strategies for excelling in sales situations where product features may not be the sole differentiator, emphasizing the role of personal touch and value in winning deals. Conclusion The episode concludes with insights on the role of individual uniqueness in transforming not just the sales process but also the customer experience and business relationships. Finka's expertise offers listeners a fresh perspective on the art of selling, emphasizing integrity, personal value, and transformational strategies. Recommended Action: Listeners are encouraged to reflect on their own 'Brilliant Difference' and consider how it can be applied to enhance their professional and personal interactions. Next Episode Teaser: US Olympian and NFL Football player Johnny Quinn will join us!! Full Episode Transcript: Paul M. Caffrey (00:01.319)And as I mentioned, we are joined by Finge Jerovich. Finge, how are you? Thanks so much for coming on. Finka (00:08.211)I am doing great, Paul. How are you? I'm glad to be here, so thank you for having me. Paul M. Caffrey (00:12.655)Yeah, no, I look under the light as you're here. I'm excited for this conversation because you have a new book. Yeah, as I mentioned, transformational selling the eight habits to deepen client relationships and grow your business with your integrity intact. I think there's not a person listening who's not going to agree with that wholeheartedly, but I'm sure you're going to be wondering one thing. Finka (00:19.495)I do, I do. Paul M. Caffrey (00:40.971)Well, what are the habits I need to deepen? So today I'm hoping we can dig into that if you're okay with that and I look to unpack some of that. Finka (00:49.63)Absolutely, absolutely. I'm excited for our conversation and can't wait to dive in. Paul M. Caffrey (00:55.247)Yeah, look, let's get started. And one of the things that jumped out at me as I was reading your book was. You speak about your brilliant difference and value triangle. I hope I'm saying that correctly. And one of these things that I think a lot of people are going, OK, that's interesting, but, you know, how do I create that? And why is that important to me? Finka (01:20.842)Yeah. So when we think about selling and just think about the product or service that you're selling, you know, often, whether even if it's a new product to market, eventually you will have competitors that product or service will have some competition in some form. And often what could happen when we think about how we sell it. it boils down to the transactional sales methodology where we focus on price, we focus on maybe a particular feature or the promotion of that product or service. When we wanna show up as a transformational seller, what the important part here is really looking at you as the person that is creating the connection with your clients. that there is something intrinsically unique and different about you and how you sell, how you serve, how you're there to show up as their trusted advisor and partner with them to help them make the best decision for what they're looking to do. Your brilliant difference is our way of packaging your intangibles, your intrinsic goodness, the way that your skills, your expertise, your personality, your communication style, qualities we capture in what we call your brilliant difference. Now your brilliant difference comes in two parts. So part one is your brilliance. It's all about you. It's about all of this goodness, this experience expertise. Now what often happens, especially when we focus in on our UVP, our unique value proposition or our personal brand, what happens is it for some of us and maybe many of us, I know it did for me. It's like, I don't want to be showy. I don't want to show off. It feels too egotistical. And we start to dim down those parts of ourselves or we don't want to stand out. Now, we don't want to stand out because our brain doesn't want us to stand out, part of it, because if we do, then we might be called out or might be judged and it's protecting us. But you do want to stand out because that's how clients are going to choose you. And so how do we make it safe for our brain to stand out? Paul M. Caffrey (03:05.478)Yep. Finka (03:30.53)How do we make it safe for ourselves to say that, okay, this is not coming from an egocentric place of really owning your brilliance, is we pair it with your difference. And your difference is your impact. It's about who it is here to serve. And so what we want you to look at is, your brilliant difference is not about you. Yes, you bring these qualities, these strengths, these assets to the table, but it's in the service of your customer. Now I know for me, and so we'll talk about, let's say the three, the value triangle of your brilliant difference, it's made of two parts. It's who you are. It's the impact you leave. So it's the difference you make, but it's also who other people get to be if they choose to work with you. And the best example I love to use, especially because it's very universal is, and you know, I have an iPhone. Do you have an iPhone? Yes. Yeah, okay. So we all have an iPhone. So Apple's brilliant difference is think different. Paul M. Caffrey (04:15.219)Okay. Paul M. Caffrey (04:22.415)Yes, yeah, yeah. Finka (04:29.438)And those are the two words that they decided that they would create their brand around, who they are, their purpose. And every decision went through this lens of, does this product or this service, does it represent think different? Okay. And it is who they are. It helped them create the iPhone, the iPad, the iPod, all these amazing products because they honed in on that brilliant difference. They said no to everything else because they knew what they were here to do is to think differently. And that also was the impact that they left with us. So they transformed how we communicate, how we connect. You know, this is like our third hand, like it's our second brain. Like it literally has become part of us. And so that's so who they were think different. The impact they left was they... Paul M. Caffrey (05:18.853)Yeah, yeah, yeah. Finka (05:28.334)created a product that got us to think differently, but it's also who we became. Because when you think about a brand and who we, what we purchase, the brand we purchase also is an extension of what represents us. And so if I'm the type of person that buys an Apple product, I too am identifying as someone who thinks differently. So I want you to now, we'll kind of loop back to you as a person. So, you know, I know my brilliant difference is empowering ideas. It's who I am, it's what I bring to the table is I always want to come up with ideas that are gonna empower people to sell more, lead better and make an impact. It's also the impact that I deliver. So when I think about my training and my coaching, it's the impact that I wanna leave on others. Also, when I'm thinking about this podcast and this conversation that we're having, my hope is and my intention is that as... You know, we have this conversation that, you know, you that are listening to this episode, is that you walk away with an empowering idea that helps you sell better, sell more, and be more effective as you go out there building relationships. But it's also, the clients that I get to work with, they also will identify with empowering ideas because the solutions that they're purchasing with me are gonna create empowering ideas in their organization so that they can. become go from transactional to transformational selling. So, you know, it's this, so to sum all of that up, your brilliant difference is the foundation of who you are, how you show up, and as a sales professional or a sales leader, it's the impact that you're here to deliver to your clients and to your team. And, you know, it's one of the most, it's the most important piece of work we all have to do, because I think when we go out there to sell, uh, doubt, fear, uncertainty. Uh, we start lacking confidence. We lose our way when you can anchor in and say, okay, I know I'm here to bring empowering ideas. It's like all of a sudden, I know my purpose here. I know why I'm here. I know what I'm here to do. And it's just that level set. It, it helps you walk in the room with more confidence, but also understand that you do bring value and helps you stand out because you're differentiating yourself from your customers. Paul M. Caffrey (07:28.836)Absolutely, yeah. Paul M. Caffrey (07:51.411)I think what I really like about it is it is something which is overlooked so often, because if we think about it really logically, you know, a prospect or a customer, there could be 10 solutions they might decide I could buy one of these 10 solutions. They'll probably only look at two or three in an evaluation. And if you're the salesperson, a lot of us, we do tend to get tied up on our company's position in the market. We're the market leader. That's fantastic. Finka (07:56.75)Mm-hmm. Finka (08:14.155)Ahem. Paul M. Caffrey (08:20.411)but it means we're really expensive and it's always a problem or we don't have the rich feature set, which is there and they're going to want this and we don't do that or we don't have that integration. So there's always going to be an element that your product is lacking in, no matter what end of the market you're serving or where you're at. But you're probably only up against two, three other sales professionals. So you don't be the best sales professional in the world to win the deal. But you do have to outperform a few other people. And if you're just going to let your product do that piece, you know, you might win some, you might lose others. But if you're going that extra mile and you're actually making a difference, you're running a better discovery, you're running a much better solution presentation and the whole round experience actually takes the boxes for the outcome that the customer needs. You can win that business with the inferior product or with the more expensive solution because you've connected to the value. How do you do that? Being a bit better. And I imagine like knowing your brilliant difference amplifies that. Or certainly you would see, you know, people perform into a higher level when they start to actually consider themselves as part of the value add and not just the product, the service, the offering, everything else that goes in between. Finka (09:41.958)Absolutely. One of the clients that we were recently working with, they're an accounting firm and they have hundreds of accountants. A way in which they differentiate themselves and the way they build their relationships with their customers is that each of these Finka (10:09.258)their brilliant difference and how they bring value to the table. Now, what helps is when they know that, because we can go get accounting services from anywhere. Um, and, um, what helps them then not only, it helps them also match with the best client because all of a sudden, you know, you might bring something to the table, whether it's, um, you, you create a better, a stronger relationships because you're more empathetic. Paul M. Caffrey (10:17.987)Yeah, everywhere. Finka (10:39.242)or you're more analytical. So you create the way you serve your customers through analysis and insights versus the human connection and empathy. And so we can have these two types of accountants that are selling the same solutions, but how they approach their customer is going to be uniquely different. And now if let's say the person that's the relationship builder that's very empathetic and sensitive to their customer's needs, Paul M. Caffrey (10:55.75)Yep. Finka (11:08.706)the person that does insights and analysis and is a superstar at that, if they're looking at that person, they're like, oh, I gotta be more of that and more of that. And it's not to say we are not here to strengthen some of those other skillsets. Yes, they're important, but we don't lead with those. And all of a sudden they start doing what the relationship builder is versus them as an insight deliverer or collector and an analyzer, they start being someone that they're not. And all of a sudden they don't, Paul M. Caffrey (11:22.183)Yeah. Finka (11:38.094)create the connection with their customer. They're not feeling as confident. Customers are gonna sense that, oh, this person doesn't feel very authentic. They don't feel real. And so where we have to start is really start embracing those qualities that we bring, our strengths to the table, our brilliance to the table, because that's actually how you're gonna serve your client the best. Now your clients might need some of these other. Paul M. Caffrey (11:49.776)Yeah. Finka (12:05.038)quality so you can bring the empathetic human touch relationship builder. And then all of a sudden they also need the analysis and the insights. And so I think of, you know, sales leaders and sales managers, like this is where you've got a team of various talent around the table. And when we think about how do you leverage that talent, it could be by matching it with client and portfolios. It could be by them leveraging each other's skills. So when you think of a team or a sales manager as you're leading your team, each of your team members, your employees have their own unique, brilliant difference. Leverage that so that's how they differentiate themselves to build that relationship with that customer. But also start collectively looking at the entire team dynamic and saying, okay, how can these two sales professionals collaborate so we can strengthen that client relationship? Maybe build. Paul M. Caffrey (12:47.748)Yeah. Finka (13:00.394)an even deeper relationship because now we get lifetime value because they're building and doing more business with us because we're able to meet all these different needs. And the market, the products and the corporate brand, all those are very important, but you have to look at who's doing the selling as the human and the sales professional behind that. They're the ones building that relationship. And so great, they've got the value proposition of the organization, the company, the value proposition of the product or service. Paul M. Caffrey (13:08.292)Yeah, absolutely. Finka (13:29.11)but we are not spending enough time building the value proposition of the sales professional, which is like the link to the customer. And when we do that, then we've built on all three of them. Paul M. Caffrey (13:39.207)It's so interesting. It's yeah. And it's not something which isn't, it's not widely spoken about, which was makes it even, um, you know, even that alone is something you can take away and look at and, you know, you're building your sales team, you know, yes, we want to see who's tenured, so who's there the longest, who's new to you, we want to have a balance so that we don't get caught with our whole team leaving. But then, you know, those little cultural fits, those little differences, what, what is your team missing that maybe it's not going to be a job description. but it certainly is going to be missing if you don't fill it. And it might help you pick different candidates. Now, one of the things that you speak about is deliberate positive interruptions. I really like this when I was reading the book. I would love for you to share some more on that. Finka (14:23.306)Yeah, absolutely. So one of the things we talk about, you know, to become and be a transformational seller, we have to do this thing called edge moves and edge moves are, you know, I'll do. So in my sales training and curriculum that we teach part of the process when people work when our customers work with us is they do we assess and we like you, we love doing the work before the work. Right. So we want to understand them. So they do an intake questionnaire and One of the questions we always ask is, when it comes to sales or selling, what would you do if you weren't afraid? And it's been interesting because different groups, depending on the segment, if they're commission sales, non-commission sales, depending on industry, if they're in retail sales or in financial services will respond differently. And often we will sometimes get this response, depending on the industry, I'm not afraid of selling. I'm not afraid. There's nothing I'm afraid of. And yeah, we're gonna call that. We are all afraid of something. And as a transformational seller, we want you to be a little bit afraid. We want you to be doing things that you have not done because if we continue to do what we've done, even if it's working, we become complacent and you're not actually unlocking your full potential. There is always more, there's always more. And so this whole notion of stepping out and doing something that... Paul M. Caffrey (15:21.907)Hmm. Paul M. Caffrey (15:43.09)Yeah. Finka (15:47.09)It might be reaching out to a higher stake client, maybe dipping your toe in an industry that you have yet to move into. It might be speaking on a stage to talk about how you help your customers, but instead of a lunch and learn, you're actually going out to an industry conference and speaking to a couple hundred people. So again, it's these edge moves that we want people to make. Now, when we do these edge moves, our brain, has a reaction to that. It's like, this is scary, this is uncomfortable. Where are you going? Why are you doing this? And a deliberate positive interruption is how we calm our nervous system, how we prepare ourselves. And now as I say that, now I know why you like this so much because it is about the work before the work. It fits perfectly with yours. It's really about how do we prepare ourselves for the client conversation, for the sales interaction, for the marketing, you know, opportunity, whether it's posting a blog on LinkedIn or getting on stage to speak, whatever that venue might be for you, how do you set yourself up for success? And so deliberate positive interruption, DPI for short, I worked in financial services my whole career, so we love acronyms. are these things that help bring your energy back into alignment. So when we go do something, especially when it comes to selling, we are stretching ourselves, right? So we're reaching out to client that we haven't before, we're doing a cold call, it's feeling awkward, uncomfortable. These uncomfortable emotions start percolating. Sometimes we can push them down. What I love to do is we make sure we have, you know, Paul M. Caffrey (17:17.03)Yeah. Finka (17:41.366)just a run in the morning, a meditation, a prayer practice. It could be doing things like golf. I've got a farm, so for me gardening, hanging out with our horses. Last night I was on Zoom yesterday all day coaching and I did a workshop in the morning that I needed to get out and I'm like, all right, four o'clock, put on my bee suit. That was a DPI for me and I went out and did some beekeeping. Paul M. Caffrey (17:51.424)Oh cool. Yeah, yeah. Finka (18:06.366)So those kinds of things help me bring myself back into balance because I also love my work so much that I could do it all the time. So to keep me balanced, these DPI's. And so what also happens is so DPI's can look like your health and wellness, you know, physical workouts, meditation, things like that. But they're also fun things because I also think being in sales and Paul M. Caffrey (18:07.591)Hey. Paul M. Caffrey (18:16.292)Yes, no surprise there. Finka (18:35.95)having that often that type a very competitive, got a work, work mentality. It's great because it our ambitions there, but we also need to give ourselves open it up, have fun, have a hobby, something to interrupt to interrupt, because all of this negative stuff, whether it's coming at us. Paul M. Caffrey (18:53.559)Yeah, gotcha, yeah. Be able to switch off. Yeah. Finka (19:04.562)from the outside world or we're feeling it internally because we're nervous or scared or we've got to do something that's a little bit edgy. DPI is basically how we keep our nervous system moving. So we're not going to not feel uncomfortable, but it just helps us take that negative energy and what might be going on. We give it a place to go. Paul M. Caffrey (19:28.195)Yeah, I really like that because there's always such a focus on those situations. Maybe it's, right, I've got a meeting with the whole board team and actually there's going to be a couple of investors and I'm going to be the only person presenting my solution and maybe I'm asking them for 10, 20, 50, 100k, whatever that is. And it's just me and maybe, maybe someone's with me, but it's probably just me. Paul M. Caffrey (19:56.595)growth opportunities. Yeah, there are moments that you can carer into it, you can be afraid of, you can be nervous for them. Absolutely. But having, I guess, something before or after to maybe even take the focus away or get you back down to that level is a really, really nice idea. And sometimes I might try. I was thinking to myself as you were talking going, oh, I do that. Yeah, I mean, I was in the gym this morning. I've got a new trainer. I'm doing a cross 15. And I'm like, Oh, maybe that falls into the whole competitive sales, trying to improve yourself sort of thing. That's probably not quite what this is. It's not a hobby. Finka (20:26.382)Thanks for watching! But it is, but it is, it is part of it because you're giving your, any of the, like that emotional noise that might be going inside of us or what we're thinking for overthinking things. We give it a place to get processed. And for a lot of us, we can be in our, we're in our head a lot, we're on our phones a lot, information, like we're so top heavy that you actually need to go move your body and doing a workout to get it out. Like this morning I went and did my upper body workout, got it done. Paul M. Caffrey (20:42.948)Hmm Paul M. Caffrey (20:46.129)Yeah. Paul M. Caffrey (20:59.26)Fair play. Finka (21:00.266)I've got a big keynote coming up in a couple of weeks. And so one of the things that I know I have to do, it's like, okay, to prepare for that, there's a bit of edginess in there and it is a growth moment and I will be nervous. And that's good. It's actually really good, keeps us on alert. We wanna have that emotion, but I'm also gonna be very excited about it. But it's like, okay, I've got to make sure I get enough rest. I love yoga nidra, that the more non-yoga nidra name is non-sleep deep rest, so NSDR. And so it's a beautiful technique for those of us that, you know, need a little bit more rest, maybe not get it, but it helps again, decompress our nervous system. So it's like, all right, I'm gonna do my yoga nidras twice a day as I lead up to. The other thing is the busier we are, and the more we have on our plate, the more DPI's we need. Paul M. Caffrey (21:46.608)Okay, yeah. Paul M. Caffrey (21:59.715)Okay, something to keep in mind then, yeah, how do you... Finka (22:00.834)So yeah, and as you elevate your leadership and your impact, you actually need more of them. So you need like less time, almost like in the business, working the business and more time taking yourself, care of yourself so you can be on the business. So again, super important part of. Paul M. Caffrey (22:07.494)Yeah. Paul M. Caffrey (22:17.19)Yeah. And I guess it's no surprise that we see some, you know, a lot of the bigger organizations out there giving wellness budgets on a monthly basis, and they could just give you cash, but no, you have to submit a receipt for something that you've done. So it's probably this stuff is out there, but maybe our IHS aren't open to it. Now, one thing that jumped out at me, I think it would be super interesting to get into with the book was a lot of traditional sales were brought up in the Finka (22:37.948)Mm-hmm. Paul M. Caffrey (22:47.271)you know, give and get and then, you know, score your gives and gets with the prospect to kind of see if it's on a level playing field, you've probably got a deal. Um, you know, maybe you don't, if there's too much going one way or the other. Um, one of the things you call out is to, to give with no strings attached. And I think this idea will be new to a lot of people listening. Uh, and I'd really like you to expand upon it a little bit. Finka (23:13.918)Mm-hmm. You know, it's something that even when I look back on my career, it was something that I naturally intuitively did. And then looking back at a sales career, you're like, oh, that's how that all worked out. And it was this idea that, you know, when you think of your customers, they've got a need, they've got a problem that needs to be solved. They've got a goals that they want to achieve. Paul M. Caffrey (23:27.592)Hmm Finka (23:41.15)And our job is to help them get that solved, achieve that goal, help them experience the transformation that they're looking to get. Now, they might not yet choose you because they don't know you, they don't yet can they trust you, you haven't done the rapport and the relationship building. And my belief is that showing up in this this natural, maybe it's natural for me, not natural for everyone else, but natural for many of us, just this place of giving and serving and putting them as the most important person. We've got, this is the problem with sales, because we've got a sales target, we've got a sales goal, we've got to get something from our customer. When we sell, we get something out of the deal. It distorts the relationship. And so when we go and we interact with our customers, we actually have to put the sales target, our sales goal to the side, and we put them at the head of the table. Like it's about them. And if you focus more on what they're gonna get out of the deal versus what you're gonna get, everyone wins. And that might mean that they might not even choose you. So you might say you actually are gonna be better suited by being served by that other organization. And it totally makes sense why you wouldn't work with us because it's gonna cost you $100,000 to break that contract. Let's not do that. I don't want it to cost you that. It does not mean that you're gonna, like that lead or that opportunity is gone. Now, how you build that rapport, that trust, that relationship is by giving. Because all of a sudden they're like, well, they're not looking to get anything out of me. They're genuinely coming from this place of integrity, a place of service. Paul M. Caffrey (25:29.22)Yeah. Finka (25:35.986)And they're not saying these things to themselves, but when it comes to making a decision, am I gonna choose to work with Paul? He's just been so awesome helping me solve problems and not getting, like, you know, he sent me an article on an issue that I was having. He reached out and thought of a way that I could make a little bit more money or build some more loyalty with my customers, sent me some best practice tips. He had this webinar. or this info session and he gave me the latest trends, you know, you're building your value proposition. If you're giving this much already without them signing up to work with you, just imagine, and then they're like, just imagine what I'm gonna get by choosing to pick Paul and his company to work with us. It also makes selling. Paul M. Caffrey (26:19.783)Yeah. Finka (26:30.474)whole lot easier. Like it just reminds us we're not here to sell something that people don't want or don't need. We're really here to serve them, get more of what they want, to have the transformation that they're looking for and if you help them get what they want you're gonna you're gonna win win. Your company will win, you as a sales professional win and your team will. Paul M. Caffrey (26:48.707)Yeah, I think that really think a loops background to, you know, the word transformational because the deals that are transformational, they bring the most value. They're typically, you know, the bigger ticket for obvious reasons, but there's always skin on the game on the other side, whether it's an executive or whoever it is who's putting their reputation on the line by making a decision to number one, do this project and then number two, select you. as the person to partner with for the delivery of it. So I guess what I'm hearing is, show that you really care for the outcome for that they're going to reach there. Yes, the sale needs to happen at a certain point for you to work on or deliver the thing for them to reach that. But if you care about the success that will come through earlier on, if you're actually sharing and giving, you know, articles, invites to whatever opportunities to speak with others, whatever it may be, as opposed to maybe just thinking about your sales cycle and going, right, I've got the step qualification now I'm into the school. So, you know, being a real person, I guess, also comes into that somewhat as well. And while I was chatting to a coaching client this week, and he hates prospecting, hates it. And I was like, there is a day that's going to come where you're going to love prospecting. And he's like, no, it's not. I was like, no, it is because when you can unlock that, you then will have, not going to say unlimited, but you will always have pipeline. So you will always do well. And so it's going, OK, that's interesting. But hate it. And so we spoke about the idea of, well, you know, eating the frog, which was a new concept to him. And, you know, that's fine. They adopted it. But then I saw in your book, you mentioned something else you talk about. Well, yeah, eat the frog, but you can make that frog tastier. And as there's probably a lot of people listening who don't want to do prospecting or they don't have to do that reporting or whatever. How do we do that? How do we make it tastier? Finka (29:06.131)Can I ask what first what did the coaching client why don't they like it? What is it about it? Paul M. Caffrey (29:11.767)The Goatram client feels they are not good at it, but the reality is they're not making the time to do the activities. So they're not getting any results, but they're not doing the work because they're finding reasons to do something else. But then in their head, they think, well, I'm bad and I can't do it. I'm an inbound salesperson. I'm great at closing the inbound business. I can't close outbound. But. It's not even getting to back, if that makes sense. Finka (29:43.294)Yeah, yeah, it does. It does. Again, prospecting. So even when you think of prospecting, like it's, again, we go back to the mindset of what we think of when we think of sales, salesy, pushy, prospecting, I'm, I'm prospecting to get something from someone versus I am going out there, finding ideal clients that I could help. them get what they want. And so all of a sudden, as soon as we say prospecting, the idea of prospecting, it's more about us versus our customers and how we can help them. And so part one is it is a mindset shift. It is a mind shift that prospecting isn't about you. It's about there are people out there with problems that need solving and goals that they wanna achieve. And we're keeping the solution away from them because we're not going out there talking about it. We're not out there sharing it. And so it's almost reminding ourselves that you're here for more than a sale. Now, one of the things that I love, I think of what helps me stay in alignment to what selling really is, is I look at my sales pipeline, my prospecting, my moving through the stages like a garden. And... Paul M. Caffrey (30:38.172)Yeah. Finka (31:06.654)And so for me, you know, part of, so again, I'll go back to a couple of my, you know, we have, I have a little farm here and so I have a garden and every year we're planting, you know, vegetables and squashes and pumpkins and tomatoes and salads and all that kind of stuff. And what I was noticing, so I live in an area in Ontario where our climate is is a little bit shorter than it is a little more south of us. And it is, and it gets cooler a lot quicker. So we, maybe our season ends two weeks. It starts two weeks later and it ends two weeks sooner. And so what I was noticing was my peppers weren't growing out in the thing. And so like, let's get a, let's get a greenhouse. I'm gonna get to how this all relates to sales in a second. And so we changed the environment and the environment. Paul M. Caffrey (31:46.643)Okay. Finka (32:01.95)All of a sudden, we put up this greenhouse and I started planting my peppers and my eggplants and my lettuces and all of a sudden, things started blooming and growing. And so when you think about prospecting, sometimes we don't like prospecting because we're prospecting in the wrong spots. And so we might be hanging out in the wrong networks or we might handing out in the wrong... Paul M. Caffrey (32:19.196)Mm. Finka (32:24.266)events or around social channels and all of it and we're not seeing success and it's really difficult to keep prospecting when you're not being rewarded with your effort. So that would be a thing to look at is look at where are you prospecting and are you prospecting in places where are gonna be eye for your ideal clients and clients you love to work with like that's the other thing you want to be looking at. So now I'll go back into our greenhouse. One of the things Paul M. Caffrey (32:47.097)Yeah. Finka (32:51.614)You know, we hear this term a lot in sales, fast, feast or famine, feast or famine, feast or famine. And I've experienced feast or famine. I feast because I've planted a lot of seeds and all of a sudden, like, it's a bountiful garden and I'm so busy serving, delivering. And then after I finish all that, there are no more seeds planted. And I have the well has dried up again and then I got to go seed again. And so. That's the other challenge is, you know, how do we continue out there prospecting or seeding our garden? So I want us to think about where we have a greenhouse, where we have we're gardeners, we're out there planting these beautiful seeds so we can serve these clients. And that one day you get to harvest, you know, it in a sale and financial reward. But they also do because they get to have the outcome of your products and your services. So. Yeah, so, you know, I'll wrap that up to really say, you know, looking at prospecting from this place of it's a mindset shift again, around, it's not about you, it's about them, make it rewarding for you. So are you prospecting in the right places? So you can get that feedback if you're not getting feedback or you're getting feedback because nothing's happening that is feedback, find better places to do your prospecting. And the other is like really look at It's not a one and done process. It's something that we're doing on an ongoing basis. Paul M. Caffrey (34:22.839)Yeah, I really liked that. For a moment, I thought you were going to say, just tell them to go sit in a greenhouse. Finka (34:30.282)You know, the greenhouse is amazing for us here when it's winter. So we get winter with, you know, a couple feet of snow in December. And so, but then on a sunny, beautiful day, oh, I'm going to say it's, it could get in the, so here I'm thinking like mid twenties to thirties in Celsius. So Fahrenheit, you know, in the seventies and eighties. So it can be, you know, freezing point or below freezing and you go in the greenhouse and it's just lovely. It is lovely. Paul M. Caffrey (34:36.731)Oh wow, beautiful. Paul M. Caffrey (34:57.479)There you go. So, yeah, maybe that is the way to go. Oh, no, I look I really like that. I'll make sure to pass it on, pass it on to him. Going to run through a couple of quickfire questions now. So watch out. Here we go. So looking for tips and tips which people can maybe take away and potentially use the next few days, weeks, months or whatever. So first. Finka (35:00.439)Yeah. Finka (35:09.336)Yeah. Paul M. Caffrey (35:26.703)What is your best tip for prospecting? Finka (35:31.306)I would say CRM, keep notes. We are so inundated with information. Like I just had an opportunity that I sent a proposal out last week, a couple of weeks ago to do a follow-up and I completely forgot about them. Like, and it was if my CRM, if my system didn't like send me a note to follow up. So having a system or process to capture. information of clients that you want to be reaching out to, how you gave them value, discovery meetings you had, next steps you've set, and a place to capture notes. So it's not only you, but your team can also be abreast of what's going on with clients, where they are in that relationship building series and stage before and when they choose to work with you. I'm going to say from a prospecting element, that is one of the most important tools you need in your back pocket. Paul M. Caffrey (36:14.385)Yes. Finka (36:28.41)to keep you on your toes and moving. Yeah. Paul M. Caffrey (36:28.656)So make sure you're keeping notes somewhere. Yeah, ideally CRM. I think there'll be some sales managers that will be listening. He'll be very happy to hear that. Update the CRM. Crucially important. Finka (36:37.11)Yeah, yeah, it is. You know, it's one of those things, even as a salesperson before, I didn't love doing it. I like working in financial, it was like, we had to, I'm like, oh God, you know, the eye rolls like really, and then they bring a new system, like really, really. And then over the years, you're like, that is the one of the secret tools that helps you, that will help you inevitably be successful. Paul M. Caffrey (36:47.46)Oh yeah. Paul M. Caffrey (36:57.115)Yeah. I look at it, if you're doing a bit of time on an account and then you forget to follow up, you've wasted even more time. So right. Like from a sales perspective, what's one tip someone can take away from this and use. Finka (37:11.038)Um, always have a call to action at the end of every meeting that you have. Um, always have something you are having you and your client do to reconnect in some way. Um, the sale doesn't happen in one event. It is something and it can happen in one event, but it's something that it's built on over and over and over again. And if you don't name the call to action, they won't. And that. Paul M. Caffrey (37:15.123)Okay. Finka (37:37.486)potential opportunity will fizzle as you move forward, but give yourself something to do and give them something to do. Paul M. Caffrey (37:39.899)Yeah. Paul M. Caffrey (37:43.203)Yeah, I really liked that. And what I think is sometimes, like, let's say if you're given a demo, your call to action might be a feedback call or a negotiate or presentation, you know, of commercials. If you're not going to finish that on time, you can call it out. Maybe five minutes from the end, like, Oh, we've got five minutes left. Look, it feels like you're going to see everything that you want from the demo. And the next thing that we move on to will be this. How do you want to spend the rest of the time? At least your signposting. we're going to chat again as opposed to, oh, I have a hard stop, thanks, bye. And you're like, oh, gone. So if someone's looking to advance their career, maybe get promoted, maybe do something else, what advice have you got for them? Finka (38:18.772)Yeah. Finka (38:28.146)I say discover and own your brilliant difference. Really hone in on who you are. Claim that brilliance that you bring to the table and use it as the lever to show value, demonstrate your impact, and at the end, you will be rewarded with the promotion, with the sale, with the revenue, and with the acknowledgement and recognition you're looking for. Paul M. Caffrey (38:33.107)Okay. Yeah. Paul M. Caffrey (38:52.419)Yeah, I'm I really like that because if you think of what's going to happen, there's going to be a bunch of capable people brought in for interview. And on paper, you probably all have what everyone is looking for or enough of it. And in reality, probably most of you can do the job. But a brilliant difference is going to really be a way to stand out. And sometimes you can even speak with a hiring manager or a leader in advance and maybe look to figure out what that could be. So. Really, really like that. OK, so I guess like one thing that always interests me. Is books, so Finke, what book from a sales perspective? Do you think people should check out? Paul M. Caffrey (39:51.815)Can you hear me? Ah, I think we had a little bit of internet issues. It's fine, this will be picked up afterwards because there's two feeds being, yeah. So I was just getting ready to wrap. So I was just asking, apart from yours, what book do you reckon people should check out if they wanna get better in the world of sales? Finka (39:52.242)Oh, there you are. Now I can hear you. Yeah. Finka (40:02.091)Yes. Yeah. Finka (40:19.278)One of the ones, I definitely recommend your book. Then aside from yours and my book, where would they go? Aside from those, I love, absolutely love Perennial Seller by Ryan Holiday. Reminds us that selling doesn't happen with, it's not one hit wonders, we're all in it for the long game. And yeah, an incredible book that reminds us that. Paul M. Caffrey (40:24.723)It's why I filmed that, yeah, something else. Finka (40:47.506)Even if you think it's not working, it is, just keep at it. Paul M. Caffrey (40:51.503)Yeah, really like it. And, um, I haven't actually read that one, so I'm just going, I'm just going to check it out. So there you go. Yeah. Finka (40:57.15)Yeah, grab it. You'll love it. You will. You will love it. You know, one of the ones that the stories that he tells is of the band Iron Maiden, and Iron Maiden streams more music on Spotify than Madonna. And so we all have heard of Madonna, unless, you know, an Iron Maiden, some of us may have. And, and yeah, right, right. And so just taking it you through to realize that there are more ways that you don't have to be in Paul M. Caffrey (41:15.291)Well, that's surprising for sure. Yeah. Finka (41:27.73)on the, you know, sort of the one hit charts, charts like Madonna has over the years, Iron Maiden has as well, but very quietly in the background. So we can sell in front or behind and have even better outcomes. So it's a really good book. Pick it up. Paul M. Caffrey (41:43.459)Yeah. Oh, I'm going to go check it out. So people want to reach out, get your book, get in contact with you. How can they do that? Finka (41:46.883)Mm-hmm. Finka (41:55.006)Yeah, I'll give you two ways. You can visit me on my website, www.fincainc.com. We've got lots of resources and tools available for you. If you want, connect with me on LinkedIn. And then a third way is check out the Transformational Selling podcast. I would love to learn more about you, so engage there as well. Paul M. Caffrey (42:19.635)Great, well, thank you so much for coming on. I had super enjoyable, lots of value shared, and I look forward to chatting to you again. Finka (42:28.562)Okay, fantastic. Thanks Paul for having me. Paul M. Caffrey (42:34.427)Okay, appreciate this. Let me actually hit stop. Paul M. Caffrey (42:45.991)So it's, I've.

✨ My FREE CEO Foundations Masterclass is Available Now! ✨ Register here: CEO FOUNDATIONS Masterclass In this episode, we're discussing success factors to making timeless work, plus the process of learning to use a neutral mind to manifest more. Making Work That Stands the Test of Time Many of us have the desire to create work that lasts. In a world filled with transient trends and short-lived fame, what are the success factors that help us to do this? In the episode, we explore: The key principles and strategies from "The Perennial Seller" by Ryan Holiday The importance of craftsmanship, authenticity, and building an engaged audience Ryan Holiday's Background with American Apparel The Role of Editors and their significance in shaping works that become “best sellers” Questions to ask yourself to develop a collaborative vision process Using a Neutral Mind to Manifest More We explore the concept of maintaining a neutral mindset and disassociating from outcomes when it comes to manifesting. I'm sharing: Practical techniques such as self-awareness, mindfulness, meditation, and breathwork to support you in maintaining a neutral mindset and disassociating from outcomes. Practical Tips for Integration: ways to integrate a neutral mindset and disassociation into daily life, including gratitude practice, intention-setting, visualization, self-care, and mindfulness. Want to chat about this episode? Text

Today, Eric Rozenberg is excited to share with you, the listeners, ten books that impressed and impacted him. He sincerely hopes that you will read and enjoy them and that they will inspire you as much as they did him!  Bio: Eric Rozenberg has helped thousands of entrepreneurs grow and manage their businesses better. His purpose is to inspire people with integrity and honesty, help them take action, get results, and develop their businesses and their lives. For two decades in his previous life, Eric consulted with Fortune 500 companies and produced award-winning sales meetings, incentive trips, product launches, and conferences in more than 50 countries across diverse industries. He believes organizations must create meetings and events that are not only breathtakingly memorable but also will bring corporate strategies to life and amplify team motivation/performance.  Eric is an acquisition entrepreneur, speaker, podcaster, and two-time Amazon bestselling author. His podcast, "The Business of Meetings", is the first podcast in the Meetings & Events Industry dedicated to business owners. Every Tuesday, listeners learn something new they can apply in their businesses and/or get inspired by amazing guests. His first book, Meeting at C-Level, is the first book on the Why of a meeting. It has been endorsed by 20 of the most influential leaders from the corporate and association worlds and helps professionals to position themselves as strategic partners. His second book, Before It's Too Late, A Love Letter to my Daughters and America, is a story of grit, perseverance, and courage. It describes why and how he and his wife brought their daughters to America and why it is the greatest country on Earth. Eric is a current member of the Entrepreneurs Organization (EO) and of The Strategic Forum. He also serves on the Board of Trustees of the Demoucelle Parkinson Foundation in Belgium and was the first European to serve as Chairman of the International Board of Meetings Professional International (MPI), the largest professional association in the Meetings and Events Industry. Eric's ten recommended books: The Joy of Success, by Susan Ford Collins The Business Model Generation, by Alexander Osterwalder and Yves Pigneur The Hawke Method, by Eric Huberman Trust Me, I'm Lying, by Ryan Holiday Who Not How, by Dan Sullivan and Dr. Benjamin Hardy The Alter Ego Effect, by Todd Herman Building a StoryBrand, by Donald Miller The Psychology of Money, by Morgan Housel One Last Talk, by Philip McKernan Before It's Too Late, by Eric Rozenberg The Joy of Success, by Susan Ford Collins Susan is a Co-founder of the Strategic Forum in Miami. She has been coaching people throughout her career. The Joy of Success: Ten Essential Skills for Getting the Success You Want was the first of the several books she has written. While writing the book, she looked into what made people successful and realized there are ten essential skills every successful person applies, regardless of their culture or country.  Eric found the ten skills she mentioned exciting and easy to apply. He particularly likes her idea of creating a Success File. The Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers by Alexander Osterwalder and Yves Pigneur (Designed by Alan Smith) Eric often refers to this book in his workshops or when people talk to him about their businesses because it is an interesting story. Alexander Osterwalder was writing a dissertation on business models, and that became his business. The idea behind it is to have different blocks to consider for any kind of business. You can download a tool called Business Model Canvas, where everything is mapped into one box to brainstorm a business model for a business of any size. It will eliminate the need to do market research for at least six months. The Hawke Method, by Erik Huberman Erik Huberman leads one of the fastest-growing digital agencies in America. He positioned the term “fractional CMO”. The book, The Hawke Method, is centered around the principles of awareness, nurturing, and building trust. The author gives concrete examples to illustrate ways to implement those principles. Eric recommends this book for anyone from beginners in the marketing field to seasoned entrepreneurs. Trust Me, I'm Lying: Confessions of a Media Manipulator, by Ryan Holiday Ryan Holiday has written several books, including Stillness Is the Key and Perennial Seller. Trust Me, I'm Lying is a frightening book, but it is also enlightening. In the book, the author explains that incorrect information does get corrected after an article has been published. He also discusses what he did with a well-known retail chain regarding using social media to launch a product.  Who Not How by Dan Sullivan and Dr. Benjamin Hardy Dan Sullivan is a master coaching guru. Who not How is a principle that entrepreneurs and business owners who think they are irreplaceable and nobody can do things as well as they do, can apply to encourage them to move in the opposite direction. The Alter Ego Effect: The Power of Secret Identities to Transform Your Life, by Todd Herman   Todd Herman is a fascinating person who coaches athletes and individuals. He wrote The Alter Ego Effect to explain that athletes reach a point where they have to go above and beyond what they would usually do, and the person they become when they put their engine in overdrive is known as their alter ego. In the book, the author explains how to create an alter ego and how to leverage its power to overcome challenges and achieve way more than you would usually achieve in your life. Building a StoryBrand: Clarify Your Message So Customers Will Listen, by Donald Miller This book is a must-read for anyone considering starting a new business or who may be re-inventing an existing business. The book explains the entire methodology and journey of using seven steps to create a StoryBrand to help them define the StoryBrand for their companies.  The Psychology of Money: Timeless Lessons on Wealth Greed and Happiness, by Morgan Housel This is a fascinating book about money. It contains impactful stories and themes to help readers reflect on their values and relationship with money. One Last Talk: Why Your Truth Matters and How to Speak It, by Philip McKernan One Last Talk is an invitation for readers to find their truth and speak it out loud to at least one person. The book gives a framework to help readers do it. It is called One Last Talk to challenge and inspire readers to focus their minds and open their hearts by making them face their metaphorical death. It is an inspiring and fascinating read! Before It's Too Late: A Love Letter To My Daughters and America, by Eric Rozenberg Eric is very proud of his book! It is a legacy project. It is the story of why Eric and his family left Europe, the rise of antisemitism, the rise of Islamism, and the cowardliness of leaders. The book goes into the current situation that prompted them to leave for America and the similarities and differences they see in America. The book has many links and references to help readers fact-check and learn more about what Eric has written.   Eric hopes you will enjoy reading these books!  Resource: Business Model Canvas Books Mentioned Meeting at C-Level, by Eric Rozenberg Before It's TooLate, A Love Letter to my Daughters and America, by Eric Rozenberg The Joy of Success, by Susan Ford Collins The Business Model Generation, by Alexander Osterwalder and Yves Pigneur The Hawke Method, by Eric Huberman Trust Me, I'm Lying, by Ryan Holiday Who Not How, by Dan Sullivan and Dr. Benjamin Hardy The Alter Ego Effect, by Todd Herman Building a StoryBrand, by Donald Miller The Psychology of Money, by Morgan Housel One Last Talk, by Philip McKernan Connect with Eric On LinkedIn On Facebook On Instagram On Website

My good friend and podcasting sensei Danny Miranda joins me in this episode to discuss what makes a successful creator vs. what makes an unsuccessful creator, tips and tricks that he uses on TikTok, the core principles of creativity, and so much more! He and I both reflect on the last two years and how we've grown and fostered a following on social media, and Danny discusses what he loves about podcasting, what he believes the principles are of being an effective podcaster, the importance of doing the research before recording a podcast (especially when you're interviewing someone), his experience doing the 75 Hard Challenge, what his current goals are, and so much more! Danny also, as is usual on this podcast, responds to a few rapid-fire questions, including but not limited to his thoughts and feelings about Andrew Tate, who some of his mentors are, what makes a creator successful vs. unsuccessful, and more. I have known Danny for the last two years, and he has been such an inspiring mentor for me. I had such a blast interviewing him and hope that you enjoy listening to our conversation. If so, then, if you aren't subscribed to the show already, please be sure to subscribe on your favorite podcast app! I would also really appreciate it if you would share the podcast with at least one other person you know who might also enjoy it and if you would leave me a five-star review! That really helps the show out!   Time Stamps 1:03 – Today's guest is Danny Miranda. 4:26 – Dan tells us more about Danny in case we don't know him. 5:33 – Danny reflects on what the last two years have been like for him. 6:35 – Dan also shares what the past two years have been like for him. 9:43 – Danny argues that quality is obtained from quantity. 11:12 – We learn how Danny finds a balance between doing what works and reinvention. 12:12 – Why has Danny focused most of his attention on podcasting? 15:35 – Danny reveals why he decided to go out on his own. 18:15 – Danny talks about having to step backward in order to step forward. 20:06 – Dan recommends Ryan Holiday's book Perennial Seller. 23:05 – Danny reflects on having written I love you to himself thousands of times. 25:39 – Discover how many podcast episodes Danny has published. 27:16 – Hear what Danny believes are the principles of being a successful podcaster. 30:05 – This is episode 50! 30:54 – Danny drops a few names of people who have inspired him. 32:41 – Are there any up-and-coming names we should look out for? 34:27 – Learn about Danny's research process. 37:14 – Danny reflects on a few mistakes that he has made. 41:59 – Dan pivots the discussion toward physical fitness. 44:42 – What has physical fitness done for Danny's life? 47:40 – How have Danny's friendships evolved? 50:17 – Danny discloses whether or not his parents have been supportive of his journey. 52:58 – What is Danny mainly focused on right now? 54:12 – Learn about Danny's process of interviewing people in person for his podcast. 57:47 – Danny reflects on someone whom he helped blow up on social media. 1:00:19 – Dan advises us to schedule interviews with people before they get even more famous. 1:02:20 – What does Danny think about Andrew Tate? 1:06:22 – Dan explains why he has respect for Andrew Tate. 1:07:03 – Who are some of Danny's mentors? 1:08:46 – Learn what episode of Danny's podcast best represents him. 1:10:30 – Danny reveals why he wouldn't want to interview Andrew Tate. 1:11:34 – How does Danny feel being on the other side of an interview? 1:12:25 – What advice would a much older Danny give to present-day Danny? 1:14:27 – Danny offers his opinion on what makes a creator unsuccessful. 1:16:05 – What makes a creator successful? 1:16:52 – Where can we find Danny online?   Resources Subscribe to the Podcast Follow Me on Instagram Follow Me on Twitter Listen to The Danny Miranda Podcast Follow Danny on Twitter Follow Danny on TikTok Read Ryan Holiday's Book Perennial Seller Listen to the Modern Wisdom Podcast Listen to My Interview with Sahil Bloom Visit Derek Sivers' Website

Have you ever considered whether the work you're doing today will still be around in five years? How about ten or twenty years? Many people don't think strategically about how to create work that will resonate deeply for a long time to come. In this interview from 2017,  http://ryanholiday.net/ (Ryan Holiday) discusses his book http://amzn.to/2fLPxK6 (Perennial Seller) that examines work that lasts and how it is created and marketed. In the interview, we discuss not just how to make work that stands the test of time, but how to structure your life so that you have the margin you need to create proactively and not just reactively. Mentioned in this episode: Indeed With Indeed, businesses only pay for quality applications matching the sponsored job description. Visit Indeed.com/creative to start hiring now.

“The best marketing you can do for your book is to start writing the next one.” - Ryan Holiday Follow The Show https://www.instagram.com/thedaily.pages/ http://dailypages.us/ https://terrancelayhew.com/       Music from Uppbeat (free for Creators!): https://uppbeat.io/t/jonny-boyle/sunrise-samba License code: MJJNG3PQFTBMUHYE

“Becoming a perennial seller requires more than just releasing a project into the world. It requires the development of a career. It means building a fan base both before and after a project, and it means thinking differently than most people out there selling something.” - Ryan Holiday Follow The Show https://www.instagram.com/thedaily.pages/ http://dailypages.us/ https://terrancelayhew.com/       Music from Uppbeat (free for Creators!): https://uppbeat.io/t/jonny-boyle/sunrise-samba License code: MJJNG3PQFTBMUHYE

“You must be able to explicitly say who you are building your thing for. You must know what you are aiming for - you'll miss otherwise.” - Ryan Holiday Follow The Show https://www.instagram.com/thedaily.pages/ http://dailypages.us/ https://terrancelayhew.com/       Music from Uppbeat (free for Creators!): https://uppbeat.io/t/jonny-boyle/sunrise-samba License code: MJJNG3PQFTBMUHYE

Ryan Holiday joins us on the show to talk about all things books. We've covered five of his books on the podcast before (Perennial Seller, The Obstacle Is The Way, Ego Is The Enemy, Stillness Is The Key, Courage Is Calling) so we were able to dig a little deeper into his writing and his career. Check out more Ryan Holiday here: https://ryanholiday.net/ See acast.com/privacy for privacy and opt-out information.

Product development is about more than just building something new. It's about coming up with an effective solution to a real problem that customers are facing. By effectively addressing their needs, you can attract more positive reviews, encourage word-of-mouth referrals, and drive repeat business in the future.With this in mind, let's explore five of the best product development tips from 281 business books that I've read over the last 22 years as an entrepreneur. Each of these insights can help you build superior products and services for your customers.CLICK HERE FOR THE FULL PRODUCTIVITY TIPS ARTICLE:

On Episode #38 of the Book Talk Today podcast we are joined by Adam Ashton. (@whatyouwilllearn) Adam, otherwise known as "Ashto", has worked previously in corporate banking, transport and logistics, digital marketing. During which he found a lot of the answers he was searching for in books. His favourite books have helped me understand myself better and understand the world better. Today we will be discussing his book, 'The Sh*t They Never Taught You.' We discussed why you should read, the lessons learnt from reading and lots of book recommendations.

Enjoy another round of questions and answers during a recent Marketing Secrets Live episode. Register for the next Marketing Secrets Live episode at ClubHouseWithRussell.com Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com ---Transcript--- Russell Brunson: What's up, everybody? This is Russell Brunson. Welcome back to The Marketing Secrets Show. During this episode, you're going to have a chance to listen to some of the live Q and A. And this one got really fun. We had some really cool directions and angles that we went on. I think there's something for everybody through this Q and A, so hopefully you enjoy it. On top of that, don't forget: If you want to get your question answered live, make sure you subscribe at clubhousewithrussell.com. It's clubhousewithrussell.com. Go there. Subscribe to the room. And that way, you'll be notified the next time I decide to go live, and you can jump on and get your questions answered. These questions this week were really fun. A lot of different directions. I think you guys will get a lot of value from it. So that said, we'll cue the theme song. When we get back, we'll jump directly into the questions and answers. Yhennifer: Awesome. So our first guest here is Tracy. Tracy is guiding you with tax reduction strategies! All right, Tracy. Thank you so much for being here. What question do you have for Russell? Tracy: Hi, Russell! This is Tracy Lo, and I am so inspired by your stories all the time. I've learned so much from both you from afar, and also Myron. So my question is: How do you keep all your parts moving? Do you have a strategy for keeping your mental state as well as your philanthropy and your business together? What is your strategy? Russell: Oh, that's a great question! I would say I've been lucky, because when I first started this business, it was me trying to figure things out. And I was more chaotic than I am now. Anyone on my team is laughing, because they know that it's still kind of chaos. I think from the outside, things look organized, and things like that. But it's really surrounding myself with a good team of people. People who have a similar mission, who are trying to do the same things that we're doing together. It's having a good team of people. And then a lot of it is just figuring out how to build the things into your routines that'll get you the success you're looking for. Right? So for me, I know that for the first... ah, man... seven to eight years of my entrepreneur journey, I wasn't into health. And so I gained a ton of weight. And I had a... You know? I was more lethargic. I didn't even know I was unhealthy until I decided to start getting in shape and getting back in. And all of a sudden, by getting back in shape, it increased my energy. I felt better. And I was like, "Oh, my gosh! I need to weave this, now, into my routine to make sure I don't lose it again." So it became part of my routine where these things are all tied into it. Right? And so now it's easy, because it's just part of what I do. Mentally: "Okay. How do I stay sharp?" Well, if I'm going to be successful, I get paid to think for a lot of people. So if I'm going to be successful, my mind has got to be sharp. So I got to go listen to podcasts, and read books. And putting myself in situations where I can keep sharp and keep figuring out, "What's working today? What are the things that are working the best?" And so I figure out what all those things are, and then I put them into my schedule. I say, "Okay. I need to build this into my routine where I have time to listen to podcasts, or read books, or go to things that are going to help stimulate my mind so I can stay high there." And then charities. Right? When we decided... It's funny, because I get hit. I'm sure all of you guys here, you're hit by a million people wanting to... "I want to start donating money, maybe, to charities!" And for me, it's like, "I don't want to be the person that just gives money and then forgets about it." I want to make sure the things that I'm passionate about, so... Like Village Impact, we're very passionate about that. So it was like, "Okay. How do we make this part of what we do?" And so it wasn't just like... Give them a check, and then a year later, figure it out. It was like, "Okay. If we're going to do this with them, let's be very strategic about that." So I said, "Okay. Let's..." Todd and I, when we started ClickFunnels, we said, "Okay. Let's set up where every time somebody creates a funnel inside of ClickFunnels and it gets at least 100 visitors..." So it's a live funnel. "We'll donate a dollar to Village Impact." And so we started that seven years ago. And the first year, I think our check we gave them was... I don't know, $15 grand. And then the next year, it was $30 grand. And then $60 grand. And then $100 grand. So it gets bigger and bigger, but it's now part of the mission. So I don't have to think about it, because it's built into what we're doing. And now every year at Funnel Hacking Live, I'm like, "Stu and Amy, come on stage!" And we have a big old check. You know? Now, it's six-figure checks. And they get bigger. And it's eventually going to be seven-figure checks. But it's built into what we're doing, and so I don't have to think about it again. You know? O.U.R. is the same thing. We did the big launch where we launched with the documentary, and it did well, but then it wasn't consistent. So we're building a whole platform now that'll be a consistency thing, where it's now that... This mission is always being worked on, because there's a platform, and there's someone in charge of it. There's a team member who... that becomes their sole focus. And now it's weaved into it. So it's figuring out the things that are important to you that help you achieve the goals you want, and then figuring out... How do you weave those things into your routine, or your business model, or your whatever, so that it just happens and you don't have to think about it? Because it's too hard. We have so many things we're all doing. If you have to have the mental power to think about it every time, then nothing ever happens. So that's kind of how I do it. And I hope that helps. And it's also surrounding yourself by amazing humans who help fulfill those missions as well. Tracy: Thanks so much, Russell. This is Tracy Lo, CPA, passing the mic. Thank you. Russell: Awesome! Thank you, Tracy. Appreciate it. Yhennifer: All right. Thank you for being here, Tracy. Now we're going to go on to Jermaine. Jermaine is in the real estate industry. Jermaine, what question do you have for Russell? Jermaine: Hey, Russell! Hey, everyone! I just had a quick question. I was wondering... Well, I got two questions. The first one: I didn't quite catch that book that you recommended? Russell: Was it Atlas Shrugged? Jermaine: What was that again? Russell: Atlas Shrugged. Jermaine: Yep. That's it. Russell: It's a really big book, so it takes commitment. It's insanely big. But as an entrepreneur and producer, you will love it. Especially in the real estate market. Jermaine: Okay. And I also wanted to know... while I have you... I wanted to know: Throughout all your time that you've changed the world and inspired people, what was your biggest business challenge that you had to overcome? And how did you overcome it? Russell: Oh, that's a great question! You know what's interesting, is that at every level, there's a new challenge. And so it changes. And every time when you're going through it, it seems like the biggest thing in the world. And when you look back, it's like, "Oh, that was actually really simple." But in the heat of the moment, it's hard. For the beginning part, it was just me believing that I was worth it. Right? I was the kid who struggled in school. I was never that smart. The only thing I was ever good at was wrestling. And I'm trying to start a business, and then I had a million doubts of, "I'm not worthy. I don't know how to do this. I'm not smart enough. I don't..." At the time, I didn't like to read! You know? First, it's that mental battle. I think for most entrepreneurs when they start their journey, it's the mental battle of just believing that you're worth it, that you can actually do it. And so for me, that one took a while. And then when I finally was like, "Oh, my gosh. I'm not..." I always thought I was a dumb kid growing up, because I struggled in school. So I remember having the realization after I started having success. I was like, "Oh, my gosh. I'm not dumb! I can learn things! If I'm interested in the book, I can actually read it and enjoy it!" So that was the first big hurdle for me. Right? The next one was... As I got to a point in my business that was like... It was just me, and I was juggling a million things. I was like, "Okay. How do I... I can't keep doing this. I'm going to drown eventually." So I was bringing on employees to the team. And man, I can't tell you how bad I was at that! I hired all my friends. All my friends, I just hired initially, because I was like, "Oh. They're cool. I'll hang out with them!" So I hired all my friends. It turns out my friends are morons... No, I'm just kidding! Well, kind of. Some of them were... But no, I love them all. But it was like I hired all my friends, and they didn't know what to do. And I didn't know how to teach them. So I was like... Dude, I was working while they were all goofing off in the other room. And they wanted help, but I couldn't teach them, because I was too busy trying to make money to pay them. And so it took me years to figure out, "How do you get a team and get the right people in place?" And that was the next big challenge. Right? Then it was like, "How do you actually create something that's not just an offer?" Right? That could be a long-standing business. We tried for years to figure that out. And eventually, ClickFunnels was the business that became more than just an offer for me where it was like, "Oh, my gosh. This is a platform, something that can grow bigger." And then inside of that, there has been so many challenges. How do you scale a company like that? You know? How do you scale the support? How do you go from five employees to 500 employees? There's just different challenges to every step. And so I think that there's been a lot of them. But the biggest thing I would say is that the key that I find at every tier, the thing... It took me a while to figure this out initially. And now, I've gotten better at realizing, "Oh, the pattern to solve these is always the same." It is... You can call it "funnel hacking," call it, "modeling," whatever it is... is I try to always connect to the people that are a tier above me or two tiers above me. Right? So right now, we're trying to... I literally am paying somebody who's gone here, done this. And we do a one-hour call every other week with him. He's built multiple companies, software companies, to the billion-dollar mark. And so he's been down the path. And so we get on a call. I'm like, "Okay. Here's where we're stuck. What am I going to do? What would you do?" And I'm asking questions and modeling, like, "Hey. Show me three businesses that have done what you're talking about." And he'll show me. We'll find it. And we look at it, and we reverse-engineer it. We come back and apply it. And so the key is just really figuring out... It's modeling. It's figuring out who's already done the thing you're doing. Find that person. Pay them money. Get to know them. Join their coaching. But whatever it is, get around the people who have already done the thing you're trying to do. Because for them, it's simple. Right? For us, as we're going through it, it's really, really difficult. But the person who's already done it, looking back, it's simple. For me, now, the mindset and belief of, "I can do this," is simple now. I get it. I can help somebody with that really, really easily. Whereas in the moment, it was impossible. It felt impossible. Right? Launching a software company felt like an impossible moment, and now it's super easy. So it's finding people who... The thing you're struggling with now is super easy, because they've already done it multiple times. Getting around them. Hiring them. Paying them. And learning how to think like them. Right? It's always a shift in thinking and belief. And so it's coming back and saying, "Okay. I've got to think like them. I've got to believe like them." I think a lot of times, many of us... and I see this a lot with people who hire me... they hire me, or they hire a coach, and then they try to get the coach to believe or think like they do. And I'm the opposite: I'm not coming to you to try to influence your beliefs. I'm coming to you to change my beliefs. And that's a hard thing to do. Right? Our ego gets in the way a lot of times. So it's coming and saying, "Okay. I'm a blank slate. I'm going to do whatever you say." In fact, it's funny, because inside our community, we have the... Kaelin Poulin started it with the whole hashtag, #dowhatrussellsays. And at first, I was really embarrassed by it. But now, it's so cool! Because it's like, "Yeah. If you're hiring me to be your coach, just do what I say!" If I hire a coach, I just do what they say. I literally just... In fact, I'm working on my fourth book right now. And I have a quote. One of my friends wrote this in a blog post. He was talking about his morning routine, and why he does this really weird thing. And he says in the thing, he said, "People ask me why I do this." He said, "Because Tony Robbins told me so, and I obey all giants who fly helicopters and have stage presence." And so for me, it's always been this joke: Now, when I hire a coach, whatever they say, I say, "I obey all giants who fly helicopters and have stage presence." Right? If I hire someone, I just believe them inherently, because I did the work ahead of time to see if I'm going to believe them. If I believe them, I give them my money. And I do whatever they say, and I don't deviate from that. Right? So people in my world say hashtag, "#dowhatrussellsays." For me, it's hashtag, "#dowhatstevencollinssays." That's the guy who I hired right now who is mentoring me. Whatever he says, I just do it. I don't fight. I don't question. He's been there a million times. And so I just do what all giant... You know? I obey all giants with helicopters and stage presence. I obey whoever I pay to teach me something, because they know what I don't know. And so for me, that's kind of the process: Find the hurdle. Find out who's already done it. Get that person. And then obey them, and just follow what they say to a T. So I hope that helps. Jermaine: That made perfect sense. So you basically trust yourself, and then you do what your coaches say? Russell: 100 percent. Yep! I do the work ahead of time. Before I hire the coach, I got to make sure I believe this coach is right. But if I believe they're right, then yes, I just do whatever they say. And so I see people, sometimes, blindly will sign up for coaching, or they'll hire a mentor, or whatever. And then they just kind of blindly follow the person. The person might not be right for them. But I do the homework ahead of time. And then when I know, "Okay. I'm committed. This is the person." Then I go all in, and I just put on blinders and follow them. Jermaine: Got you. I appreciate that. What was that book again? I'm going to have to write that down. Russell: Atlas Shrugged. So the way to remember it is Atlas is the god that's holding the weight of the world on his shoulders. And the premise of the book is: The producers, the entrepreneurs, people like us who are trying to... We're literally holding the weight of the world on our shoulders. Right? We're creating companies. We're creating jobs, and doing all these things. What would happen if Atlas just shrugged and walked away from his responsibilities? So the book is about that. What happens when the producers get so much pressure from government and society where it's no longer worth it to them, so they shrug, and they walk away from their responsibilities? And so that's the premise of the book, which is so fascinating. I'm actually listening to it again right now, which is fun. But it's a 1500-page book. It's intense. If you listen to the audiobook, it's eight audiobooks. That's how big it is. But man, it's worth it! Jermaine: I'm going to grab both of them right now. I've got all of your books. I've been following you for a while. My favorite one is the DotCom Secrets. Russell: Oh, very cool! Thanks, man! I appreciate that. Yhennifer: Awesome! Thank you. Jermaine: You're welcome. Yhennifer: ... Jermaine. Thank you for being here today. I'm going to reset the room really quickly. We are, right now, listening to the Marketing Secrets Live podcast. This room is actually being recorded. Make sure you follow the house at the top so that you can get a notification when Russell goes live again here. Now, we are going to give the mic to Jeff. Welcome, Jeff! He is a product launch expert, has made over $8 million from 22 launches in three years. What question do you have for Russell, Jeff? Russell: What's up, Jeff? Jeff: Hey, Russell! What's going on, buddy? Russell: Good to hear from you. Jeff: So hey, being in your inner circle for the last five years, I've had the awesome pleasure of watching all the big house marketing initiatives that you've incorporated into the funnels that you and the rest of the ClickFunnels community launched, and also at your annual Funnel Hacking Live event with Village Impact and O.U.R., as you mentioned. So what's been cool to see is the more funnels and events you launch, the more you're able to give back, which is awesome. So how are you thinking about incorporating that live launch strategy that you've been doing with, perhaps, more of an evergreen launch strategy now? With things like OFA, your quarterly Two Comma Club Live virtual event, and now the DotCom Secrets Summit that you just launched, with some of these... trying to also bring in these new live launches. I know you have Funnel Hacking Live coming up in a few months. Can you just talk about... Each month, what are you looking at in terms of evergreen versus live? Russell: Yeah. That's a good question. That's something we could talk about for a long time. You know? I think it's interesting. I watch somebody like Tony Robbins, who... He does UPW four times a year. He does Date with Destiny twice a year. And he does these things. And he's been doing it live for decades now. Three or four decades, he's been doing these events. If you go to them, they're very similar every single time. And for me, it's tough, because if I go back and I teach the same thing twice, I want to pull my hair out! You know? And I'm like, "I don't know how Tony has been so consistent for so long." And so for me, it's like there's this blend. Right? There's things that... The DotCom Secrets book came from me from a decade of me teaching these principles. I was doing events, and speaking at other people's events, and teaching these principles. And finally, I was like, "If I have to tell this story about the value ladder one more time, I'm going to kill myself." Right? So that's when I finally was like, "I'm going to write a book." So I wrote a book. And it was like, "Here it is. It's now evergreen. I can give it to people. And I don't want to talk about this thing again." Right? A similar thing happened with Expert Secrets. And you were in the inner circle, and I was... We spent three years geeking out on webinars, and conversions, and psychology, and all this kind of stuff. And I was like, "I don't ever want to talk about this again." So I turned it into a book. And I was like, "Hey, there's the blueprint!" And so I look at the online stuff through a very similar way. Right? We did the Two Comma Club Live event that first time, and then my energy was there. I was excited. It was fun. We created it. We launched it. It was amazing! But then, I was like... For me, it's like art. I didn't want to just be like, "Hey, it's done!" And walk away from it. But I didn't want to teach it again. So it's like, "Okay. How do I turn this experience into something that's now evergreen?" That we can keep the message going on. Right? So that when I'm dead and gone, my kids can keep running the ads, and keep running the event, and it'll keep producing. Because for me, all the stuff we do is art. And so I want to sustain it. So I'm always looking: Is there something I can do that I can create it, but then it'll last? It'll live beyond myself. Right? If you've read Ryan Holiday's book, The Perennial Seller... In fact, he spoke last year at Funnel Hacking Live about that book. I was like, "I want you to talk about Perennial Seller!" He was like, "I've written eight books since then!" I was like, "I know, but that's my favorite one! You've got to talk about that." But in Perennial Seller, he talks about the difference between art that lasts forever versus stuff that happens and is gone. Right? A good example is in movies. Right? Avatar, for a long time, was the greatest selling movie of all time. But if you ask someone to quote an Avatar line, there's not a person on this Earth who can remember anything from that movie. Right? It was a great seller, but then it died. Right? And so many people in our industry do a big sell, and then it dies. And it disappears. Versus you create a movie like Star Wars, where it lives beyond itself... It has legacy. It's a perennial seller. It'll continue to do well for a million years from now. Or you have TV shows. Right? You look at Seinfeld versus Friends: Friends was very much successful in the moment, but then it hasn't lived on as well as something like Seinfeld, which has lived on in perpetuity for so long. Much more of a perennial seller. And so I was always trying to create things that could be perennial sellers. And so when I do do something like that where I think it can last beyond itself, where things are strategic enough that they're not tactical, and they're going to change. Where they're strategic and we can do it, I want those things to live forever. So again, that's the Summits. That's the Two Comma Club Live, and things like that. But then we have our big hits. Right? Funnel Hacking Live, it's a big show. It's what's working now. You know? We put all this energy and this effort into it, but we know it's a one-time show. Right? And it happens. It's done. It's over. And then next year, we're going to plan a new one. And we can't evergreen Funnel Hacking Live. Right? It's a little bit different. And so it's just looking at those kind of things. You know? Sometimes, you're going to have an Avatar hit. And you should totally go and take the 100 billion dollars it makes and cash it, because that's awesome. But other things you create, you want the longevity. And so for me, that's how I'm looking at things. It's just like, "Okay. What things have longevity? What things do I want to be a perennial seller? What things do I think can last just beyond a product launch or beyond a thing?" And as soon as it's done, then it's like, "Okay. How do we morph that into something now that can last beyond the moment?" So that's kind of how I look at things in my head, how I figure things out. And then on top of that, it's just... You know? We're still kind of figuring it out. So some things, we're finding that we launch and we make the perennial version, they don't last long. They're still there. So people can find them, but they're not... The longevity is not there. We can't continue to buy ads to it. Whereas One Funnel Way, it's crazy! To this day, One Funnel Way has been running almost three years now. We fill up 1500 every two weeks to a 100 dollar, paid challenge. And it continues to convert. It continues to work. It continues to... That one is, of all the things we've done, the most perennial, and just continues to work. And I wouldn't have guessed that going into it until we tried to make the evergreen version. And it kept working. And it's like, "Oh, my gosh! This is amazing!" So yeah. I don't know if that answers the question. But kind of... That's how I think through things, and how I'm looking at stuff. Myron: Can I ask you a question about that, Russell? Russell: Yeah, Myron! I'd love to. Myron: What advertising methodologies are you using to put 1500 people in a challenge every two weeks? Because that sounds phenomenal! Russell: Yeah! A couple things: Number one is we pay 100 percent affiliate commission. So the only people who go through it refer people, and it's 100 bucks, and they get 100 percent of that 100 bucks. Number two is that I can spend 100... I can lose money. So I can spend 150, 200 dollars to sell a challenge. So I can spend a lot of money to do it, because again, 100 percent of the money goes directly back into advertising. We're not trying to make money on the challenge. As you know, all the money is in the back. And amateurs focus on the front end. So we liquidate it. 100 percent of our money goes into the ad spin. And number three, I think, is just... The message is right. For some reason, that message, it lives long. Right? The people, if it's their very first time... You look at the headline. It's like, "If you want to launch your first or your next funnel." So if it's their first one, it's like, "Oh, this is going to help me." Number two, it's like if you've launched a funnel but, "I need to go back and do this again," it gives you a chance to review it and go back through it. And I'd say the last thing is we weave that theme into all of our offers now. If you look at everything, every offer leads back to OFA. You buy all my books? OFA is in that sales flow. You do one of our challenges, it leads back to OFA. So it's weaved into everything now. So it's plugged into the back end of everything we're doing. And so no matter what somebody buys, all roads lead to the One Funnel Way challenge eventually, which is pretty cool. Myron: Wow! Russell: Yeah. And we're working on, now- Myron: Great stuff. Russell: We're working on a One Funnel Away e-commerce version of the OFA challenge next, which I'm really excited for as well. So anyway- Dan: And you do that live every two weeks? Russell: So I don't. I recorded it live once. And we have a team, now, though. So we have a team of... One person runs it, and three or four coaches. And so every week, they reset a new Facebook group. And then they're in there full-time answering questions. And then they stream. The trades that were live at one time, they stream them into the Facebook group. And all the interaction happens there. So it feels very alive. People know it's not alive, but it feels very live. It's executed live. It's not like logging the members in and watch... Day-one videos. We try to replicate the experience as close as possible. And again, it's not just like, "Go watch this video and hope for the best." Literally, they watch the video, and then there's coaches in there who are answering questions, who are getting them to do the homework, who are... Full-time, their job is in there, now. Because it's been so profitable for us, man, we left... I always tell people: One of the biggest problems that us entrepreneurs have is we create something and then we move on to the next thing. And OFA was the first thing that our group created it, and were like, "There's something magic here." And we left somebody behind. So Shane on our team, we left him behind and said, "Your job is to continue to make this better and to run it." And then he hired three or four coaches, and now there's a team of people who, full-time, all they do is make sure OFA is happening, and it's consistent, and it works. And because we left somebody behind, that's why the fulfillment continues to improve week after week, although I'm not creating new content week after week. Dan: And it converts similar with the streaming replay as it did with you doing it live? Russell: Yeah. Yeah. Dan: That's- Russell: It was easier to sell people in initially: "Yeah, go sign up for it! Go to onefunnelway.com and watch the process!" But yes- Dan: That's what I'm going to do right now. Russell: 100 percent. 100 percent. And like I said, three years, we've been running that thing. We launched initially, and then we did it live again four or five months ago just to kind of refresh the whole thing. But other than that, it's the same thing. And it runs on autopilot. Dan: And the affiliate aspect is really important, because everybody that comes in, you then say, "Hey. Do you want to make money? Did you love this challenge? Bring somebody in." And they get a commission. Can I just ask one question about that? Russell: Yeah. Let me give one clarity, and then ask the question. So the clarity is- Dan: Yeah. Russell: also right when they first come in. It's like, "You paid 100 bucks for this. Do you want this to be free? Invite a friend." It's right when they sign up. It's like, "Bring by a friend," and now it's free for them, because they just get one person to sign up, and now it's free. Dan: Okay. That... Okay. So that's my question, is: You guys have really, truly went just deep in the affiliate game. And I almost feel like, sometimes, going all-in on the affiliate game is like... I'd rather pay my customers and my clients than pay Zuckerberg. Do you know what I mean? Honestly! And so my question to you, on that, is: How do you train somebody who is a normal customer, who is not an affiliate or a traditional super affiliate, to actually refer people to you? Obviously, you have to tell them, "Hey, here's how you refer people." What's your best tip for that? Russell: Yeah. The best tip is you have to think about it differently. A lot of people are thinking about, "I'm going to make him an affiliate, and teach him about affiliate marketing!" And the average customer, they're not going to be an affiliate. Right? You look at... The people in e-com space do this really well, a lot of times, and other places, where it's... The position is not how to make a bunch of money as an affiliate. The position is, "How do you get this product for free?" Right? It's like, "Hey. You get three people to sign up for this, or..." You know? Whatever. For me, it's like, "You get one person to sign up, and now it's free." That's how you position it. And they're like, "Oh, my gosh! I can tell my brother!" And then, "I'm doing this challenge, too! I'm going to invite my friend, and I actually get paid for it?" And so you get them passing it around. They're not looking at it as a business opportunity as much as, "How do you get the thing you just bought for free? How do you get your money back very, very, quickly?" That's the shift. Right? Because they're not going to go sign up 100 people, but they are going to get one or two. Right? And if every person brings in one or two, it becomes this self-fulfilling machine that just keeps growing, and things like that. And so it's just looking at it differently, and just showing... That's the positioning. Right? It's not how to be affiliates. It's, "Get this thing for free by telling three people to-" Dan: So you're not giving them any sort of extensive training? You're just pretty much hoping that one customer will refer, maybe, a couple... few... people. But it's a consistent thing, rather than, "Hey. Here's this training on how to refer more people." And you... But- Russell: Yeah. Because they're not going to buy ads. They're not going to... They don't have an email list. But they're going through this. They believe in it now, and they don't want to feel dumb. And it's like, "If I can get my friends in this and do it together, now it's a fun thing. And we can study together." And that's the- Dan: Oh, the accountability! Oh, my gosh! That's so good! Okay. All right. That was awesome. That was gold. Russell: Awesome. Yhennifer: Light bulbs are going off here! I love it! I hope everyone is taking notes. I want to add one more thing to the OFA stuff, Russell, if it's okay with you? Russell: Yeah. Yhennifer: Because I see what goes on in the Facebook community, and I just wanted to add that people sometimes buy the OFA more than once just because they want the accountability of the coaches. They come back. They see that it has so much value that they're like, "100 dollars? I'm in!" So we also see that as well. Russell: Yeah. The OFA lifers, it's almost a continuity program. They re-sign up every single month, because they don't want to lose the connection with the team! Yhennifer: Yes! Yes. It's amazing. So if you have not done the One Funnel Way, go to onefunnelway.com. It's an awesome, awesome offer. Yhennifer: Okay. We have one more guest here, Michael Hoffman. He's a digital marketer and an owner of a digital media agency. So Michael, what question do you have for Russell? Michael: Hi, everyone! Thanks so much for having me up here. Russell, thanks so much for providing all the value. You mentioned something before, that there was this hashtag, "#dowhatrussellsays." And earlier this year, I read Traffic Secrets, started my podcast. The other day, I finished your new Expert Secrets. I'm going to work on my weekly webinar now. So doing what Russell says actually works! So my question is a little different, and more mindset-related. You have an extensive past in... almost professional sports. You were a wrestler for many, many years. And you made that transition into entrepreneurship. And I have a past as a professional basketball player, and also transitioned into... first, to a full-time job, and then entrepreneurship. And for me, it was a very difficult time to shift my identity. And I just wanted to get your... yeah, basically... experiences on how you experienced that phase, to transition from full-time sports to entrepreneurship, and what helped you to complete this identity shift? Russell: Oh, very cool! It's interesting. I think... Not always, but I feel like athletes often do really good in entrepreneurship. And I think the reason why... I've thought about this a lot... It's because for me, with wrestling... I'm sure it's the same for you with basketball... Every day, for me, I'd step out on the mat. And there was the guy I'm going against. And we'd wrestle. And a lot of times, I lost. A lot of times, I won. But I got used to failure, and it didn't destroy my identity when I failed. Right? I feel like a lot of people get into entrepreneurship, and they're so scared that if they try something and it fails, that it means that they're a failure. Versus in wrestling, I'd fail, and I'm like, "Cool! Now I know how to beat this guy!" Watch the film, figure it out next time I go back, and I try to beat him again. Right? And it's a different mindset where failure meant I could learn something, versus failure meant I was a failure. And I see that so many times in entrepreneurs, where they'll sit in club house rooms, or podcasts, or read books for years, and years, and years, and never do anything, because they're so scared of that failure. Whereas athletes have experienced it. You know? I lost tons of matches! You know? So I'm used to that failure, and I'm okay with it, and I don't label myself as a "failure." So I think that's why athletes do well, just because they have had that experience. But on the other question, that identity shift: So it was interesting. So my wrestling career, that was my life, as you know. It was probably similar to you. I was a wrestler. If you asked me, "Russell, what are you?" I'd go, "I'm a wrestler." And so I was. And I wrestled all the way through college. And I remember at the end of college is when I started learning some of the internet business and figured things out. And my senior year, I ended up losing the Pac-10 Tournament. I thought I was going to go to Nationals and place. And I had... My entire life, I was focused on this goal. And I ended up losing the Pac-10s and not qualifying for the National Tournament my senior year, which was horrible for me. Right? My entire everything just stopped. I remember sitting there on the side of the mat crying, and just... "It's done. I can't even achieve my goal if I wanted to. It's gone! There's no..." It was weird not being able to achieve a goal. And I remember, luckily for me, I had this entrepreneurship thing happening at the time that I was learning about. Because if I didn't have something, I think I would have gone into this downward spiral of depression just knowing that the thing I'd been dreaming about for 20 years, I know longer... It's physically impossible for me to do, now. It's out of... It's impossible. And so for me, luckily, I had this business. And I started focusing my time and energy there. And it gave me something to do, to focus on a new goal. And that was the big goal, the big thing. And so, because I was able to transition pretty easily... Because I had just... I was trying to avoid the pain of my old identity dying, and so I had to shift over here. And so I think, for people who are making that transition, it's... I mean, you used the word "identity shift," which was the right word. Right? It's like you have to shift that identity. And I don't know how to... I mean, in fact, we have Anthony Trucks, who is going to be speaking at Funnel Hacking Live specifically on identity shifting yourself, which I'm excited for. He's geeked out on this at a level that I don't think anyone else really has, and so it's going to be fun to have him go into it on the process. Because I don't know exactly what the process was, other than that I knew that I shifted. And then I started looking at it like a sport. I said, "Okay. What's the goal? What am I going to win?" You know? "Who are my teammates? Who do I got to get to know? Who are the competitors? Who do I have to beat?" And I just used the same mindset. And I think that a lot of people come into business, and they look at it different than a sport, which is interesting when you look at it. It's like, "Oh, I'm here to..." You know? I don't know. I did a podcast three or four years ago. I still remember where I was at when I recorded it, because when we came out with ClickFunnels, for me, it was... It's a combat sport. I'm looking: "Okay, who are the competitors? Who are the people out there?" And at first, it was like, "Leepages! That's who I have to beat!" Because in wrestling, that's what I did: "All right. Who is the guy that I got to beat?" I looked at him. We studied film. We figured it out, and we got to the point where I could beat that person. And we found the next person in the next tier up. We found the person, identified the target, reverse-engineered their style, and learned how to beat them. And so for me, it was the same thing. Leepages was the first person on our hit list. Right? So we came out. And those who were around when we launched ClickFunnels, it was very aggressive. It was not... You know? I was like, "This is our competitors. We're going after them." And we went after them. Then we got to the point where we beat Leepages, and we passed them. After we passed them, it was like, "Hey, who is the next competitor?" For us, it was Infusionsoft. And I was like, "There's no way we can beat Infusionsoft. They're huge!" But I'm like, "That's the goal!" And so we figured out who they were. We reverse-engineered it. You know? Went after them, and ended up far surpassing them. And it was interesting, because I remember the CEO and me... He's a really nice guy. But he messaged me one time, and he asked me... He was like, "Why do you hate Infusionsoft so much?" And I'm like, "I don't hate you! I'm grateful for you! You're the person..." I needed somebody to get me motivated. Otherwise, as a competitor, if I'm just... I'm not here just to make money. That was what inspired. It inspired me. It was the victory, trying to figure out the next person who we're going after. Right? And I told... It's kind of like that scene in Batman, The Dark Knight, where Joker asks Batman, "Why do you hate me?" And he's like, "I don't hate you! You fulfill me! I need you! Without you, there's no me!" Right? And so for me, that was the transition. It was like... I didn't take the competitiveness out of me. I kept it. Everything I did that drove me in wrestling, I kept that. But I focused it over here in business. And so the identity shift wasn't huge. It was just a different game. Right? Same athlete. Same competitive nature. Same everything. But the game was different, and so I had to figure out the game, figure out the rules, figure out the players, figure out the competition, and then make it fun for me. And so for me, that's kind of, I think, how I was able to make that transition. Yeah. I don't know if that answers the question. But that's kind of the mindset behind, for me, how I was going to make that transition. And at Funnel Hacking Live, Anthony Trucks will show us the actual process to shift identity, which I'm so excited for! Michael: Awesome! Thank you so much! That was really helpful, just listening to your experience and hearing it from someone else. And I like the competitive aspect, and the perseverance that we have as athletes to transition that into entrepreneurship. Russell: Yeah. Well, very cool, man. Thanks for jumping on the show. I appreciate it! Yhennifer: Awesome! Thank you, Michael, for being here. And Russell, I think that wraps up our Marketing Secrets podcast today! Russell: How fun! Well, thanks, you guys, all for jumping on and hanging out. We're going to continue to do these. I'm having fun with it so far. So hopefully, you guys are as well. For those who are listening to the recording: If you want to make sure you get on the next live one and maybe get your question answered live, go to clubhousewithrussell.com. That'll redirect you to our clubhouse page. Go follow the room, and we'll do this again soon. Thank you for all of our guest speakers who jumped on: Keenya, Dan, and Myron. I appreciate you guys jumping on and sharing your thoughts, as well. Hopefully, some of the conversations we had were stimulating and helped you think about yourself, think about your charity, think about your funnels, all this stuff. Hopefully, you guys enjoyed it. If you did, let us know! And if you want to hear the recording of this, make sure you subscribe to the Marketing Secrets podcast on any of the platforms. We're there. Probably in the next week or so, it'll go up live there, and you can go and re-listen to all the stuff we talked about. So thank you Yhennifer for all the time and effort you put into it, and everybody else here on the clubhouse team. I'm grateful for everybody. And with that said, I guess we'll see you guys all on the next episode!

Let's explore 50 of the best business books of all time. This list is made up of influential classics and personal favorites that have guided my entrepreneurial journey over the last 22 years. Each one covers unique and valuable insights that I believe can help you achieve your goals in business and beyond.CLICK HERE FOR THE FULL ARTICLE, BOOK LINKS, AND MORE:

You can subscribe and listen to every episode of the "Unleash the Awesome" podcast at https://gambrill.com/podcast . 1:24 "How to Win Friends and Influence People" - Dale Carnegiehttps://amzn.to/3bE6i3S . 2:42 The sweetest sound to people is the sound of their own NAME [not their voice, I misspoke - yet another reason you should check the show notes :) ]. 3:20 "The Magic of Thinking Big" - David Schwartzhttps://amzn.to/3bBqTpJ . 4:10 "Abundance - The Future is Better Than You Think" - Peter Diamandishttps://amzn.to/3oCwi51 . 5:50 "Influence - The Psychology of Persuasion" - Dr. Robert Cialdinihttps://amzn.to/3u4wzyL . 5:53 "Dr. Robert Cialdini Shares Powerful New Insights Regarding Influence and Persuasion" - Episode 66 of the "Unleash the Awesome" podcast with Dave Gambrill. https://gambrill.simplecast.com/episodes/dr-robert-cialdini-shares-powerful-new-insights-regarding-influence-and-persuasion . 8:17 "The Four Hour Work Week - Escape 9-5, Live Anywhere, and Join the New Rich" - Timothy Ferriss.https://amzn.to/3ysYFXM . 11:13 OnlineJobs.ph - Outstanding virtual assistants and contract workers.https://gambrill.com/onlinejobs . 13:15 Fiverr - find people to do small jobs, tasks for you online at a reasonable price.https://gambrill.com/fiverr . 14:35 The Tim Ferriss Show - Tim's amazing podcasthttps://tim.blog/podcast/ . 14:49 "I Will Teach You to Be Rich - Second Edition - No Guilt, No Excuse, No BS, Just a Six Week Program that Works" - Ramit Sethi.https://amzn.to/3f3jLEJ . 19:59 - "Trust Me, I'm Lying" - Ryan Holidayhttps://amzn.to/3f1vrb2 . 22:57 - Help a Reporter Out (HARO).https://www.helpareporter.com/ . 23:50 "Expert Secrets" by Russell Brunsonhttps://gambrill.com/expertsecrets . 23:57 "Traffic Secrets" - Russell Brunsonhttps://gambrill.com/traffic . 23:58 "Dotcom Secrets" - Russell Brunsonhttps://gambrill.com/dotcomsecrets . 24:59 Clickfunnels is an amazing software platform to help you sell your products and services online.https://gambrill.com/clickfunnels . 25:16 "Russell Brunson Shares Powerful Insights from His New Book 'Traffic Secrets'" - Episode 23 of the "Unleash the Awesome" podcast with Dave Gambrill.https://gambrill.simplecast.com/episodes/russell-brunson-shares-powerful-insights-from-his-new-book-traffic-secrets . 25:20 "Instagram Secrets with Russell Brunson" - Episode 32 of the "Unleash the Awesome" podcast. https://gambrill.simplecast.com/episodes/instagram-secrets-with-russell-brunson . 27:02 Audible Audiobooks free trial.https://gambrill.com/audible . 28:03 "The best time to look at the map is before you go into the woods." - Brendon Burchard Come join the conversation in our communities... Digital Marketing Mentorship with Dave Gambrill Facebook Grouphttps://www.facebook.com/groups/dmmdavegambrill . Digital Marketing Mentorship with Dave Gambrill Telegram Channelhttps://gambrill.com/telegramdmm . And let me know what you thought of this episode and what you'd like me cover in future episodes over on Instagram.https://www.instagram.com/gambrill/ .    #unleashawesome #greatbooks #entrepreneur #dalecarnegie #influence #cialdini #4hww #magicofthinkingbig #davidschwartz #abundance #peterdiamandis #success #growthday #timferriss #funnelhacker #ramitsethi #ryanholiday #mindset #skillset #10x  #sidehustle #davegambrill   #techtools #digitalmarketing #jmtdna #dotcomsecrets #clickfunnels #audible #haro #virtualassistant #va #fiverr #onlinejobsph #toolset    CONSUMER NOTICE: You should assume that I have an affiliate relationship and/or another material connection to the providers of goods and services mentioned in this broadcast and may be compensated when you purchase from a provider. You should always perform due diligence before buying goods or services from anyone via the Internet or offline.

Everything in business is more difficult when you're selling a weak product that very few people want to buy. Life is so much easier when you have a great product that receives positive reviews, generates word-of-mouth referrals, and drives repeat purchases in the future.CLICK HERE FOR THE FULL ARTICLE, BOOK LINKS, AND MORE:

A book making and marketing things that live on for a long time --- Support this podcast: https://anchor.fm/nathandickeson/support

Colin Dombroski, Phd talks to Dr. Justin Trosclair, DC on A Doctor's Perspective Podcast One shoe to rule them all? I think not and Dr. Colin Dombroski will break down why that is not the case and discusses his books on foot aliments and prevention. Canadian Certified Pedorthists - design and manufacturer of foot orthotics and the rehabilitation around that. While they can't prescribe the orthotics like a podiatrist can, they are the ones that literally make them. He holds a PhD with over 6 published papers that can be found on pubmed and will do the research using techniques like: bi-planer fluroscopy, Ct, 8 camera motion capture system, and 3D printing. His goal is to see what these devices are actually doing once in the shoe. He also owns a massive shoe store (it has a 92 year local footprint in his city) and athletic specialty shoe store. Casting Foam Box or Plaster Cast If you have a low arch the foam box is the better choice especially in relation to the medial longitudinal ligament. How much stress is put on assessing the patient to get the right orthotic versus just educating on how to get the most appropriate shoe for that individual. Taking into account their level of activitywhat type of activityprevious injuriescurrent biomechanicsfailure of normal biomechanicsgaitloud walkerand so on Good price range for a great shoe is $130-150+. Differences between a Barefoot Shoe and a Minimalist Shoe Biomechanical Control: Cushioning, Stability and Motion Control - which shoe style is right for your patient? Make sure the shape of the foot matches the shape of the shoe, regardless of the biomechanical control goal or price of the shoe. Pregnancy can change a women's shoe size from 0.5-1.5. Have you heard of Carbon Based Running Shoes?Asics metrolyte, Saucony endorphin pro, Hoka One carbon x, New Balance fuelcell Business Lessons from 20 years of Retail Shoe Sales How did they manage to survive during covid restrictions?Hire For Culture of Company FIT. He explains what that means.Hire for Fit and train for skill. What are the business leader influences and programs he has taken? He explains his view on the advice, Get Clear on Your Why - why did you pick this major, career, practice style etc. What are some good KPI's to measure performance?When should you fire someone? Look at Leading Metrics that the business will be doing in the near future not the trailing past metrics that you can't fix or redo. Growth. What is the purpose of your growth? Many people grow for the sake of growing and then actually take home less money. When is enough, enough?Find Your Point of Scale. Fun fact: he also makes watches solescience.castuffaboutfeet.com Books by Dr. Colin- Canadian Certified Pedorthists The Plantar Fasciitis Plan, Foot Strength Plan: The Truth About Orthotics And More, Sole Selection for picking athletic shoes, Kid book on thanks and gratitude called A Special Thank You, and one on pregnancy to be released in 2021 Shoe Dog by Phil Knight, Perennial Seller by Ryan Holiday Community Made Podcast (episode: Scaling is Stupid) Show notes can be found at https://adoctorsperspective.net/171 here you can also find links to things mentioned and the full transcript Full Transcript of the Interview (it will have grammatical errors and mistakes). Just Click to expand. Thanks audioburst! 00:00:05 – 00:05:12 Episode one hundred and seventy one foot strength and shoe sales from your host. Dr justin transparent today dr collins and brodsky's perspective twenty seventeen and eighteen. Podcast awards nominated host and bestselling author on amazon as we get a behind the curtain. Look at all types of dr. And guess specialties. Let's hear a doctor's perspective twenty 2021. Welcome welcome graduate tuning in today. This is a good episode. Our first time having a canadian certified doris and he also is actually dr. phd style.

In this episode, Caleb and Todd Hixenbaugh reflect on what they've learned in 2020 and what they've learned from. *Links Mentioned* Dark Horse Podcast ( https://open.spotify.com/show/57R7dOcs60jUfOnuNG0J1R?si=5P8dyt92R0mdJYk3EWP_Cw ) The Portal ( https://open.spotify.com/show/3qv8BS1HzrgKpDnXSlYWWL?si=t82lcrtGRym5RiNnDzgUzw ) Uncle Joey's Joint ( https://open.spotify.com/show/4ov7WzQzOWTyPC2EhPfPDo?si=liSZhaClTgWNM-onoyUdRQ ) Andy Stanley Leadership Podcast ( https://open.spotify.com/show/7dJNmYFH1935SAun9J9zZ1?si=kD5vQ6JySbG2HogfTv2wfg ) Carey Nieuwhof Leadership Podcast ( https://open.spotify.com/show/3nG6FJpSMMWD5cjTsdRQ9Q?si=oaXXg_B7RhyTiB7liVz58Q ) Unlocking Us with Breńe Brown ( https://open.spotify.com/show/4P86ZzHf7EOlRG7do9LkKZ?si=O5vQB0YaToeK41QcA5-BYg ) Binge Mode ( https://open.spotify.com/show/6u8aqT4yaqnXiAwSHQP0NN?si=XCa1uMXTTS23lJgfzBZJPA ) Higher Learning with Van Lathan and Rachel Lindsay ( https://open.spotify.com/show/6u8aqT4yaqnXiAwSHQP0NN?si=XCa1uMXTTS23lJgfzBZJPA ) The Dan LeBatard Show with Stugotz ( https://open.spotify.com/show/2FuorRyd1NSURMWW9Ab7lj?si=SPiQw5ahSv2rQ3I924MhQA ) The Brotherband Chronicles by John Flanagan ( https://www.amazon.com/NEW-Brotherband-Chronicles-Complete-Books/dp/B08NR7X6CW/ref=sr_1_13?crid=SSNZ1RXMXZDS&dchild=1&keywords=the+brotherband+chronicles+set&qid=1608741015&s=books&sprefix=the+brother+band%2Cdigital-text%2C188&sr=1-13 ) Marvel Unlmiited ( https://www.marvel.com/unlimited ) Counterclockwise by Ellen Langer ( https://www.amazon.com/Counterclockwise-Mindful-Health-Power-Possibility/dp/0345502043/ref=sr_1_4?dchild=1&keywords=clockwise&qid=1608741949&s=books&sr=1-4 ) Relationship Goals by Mike Todd ( https://www.amazon.com/Relationship-Goals-How-Dating-Marriage/dp/0593192575/ref=sr_1_1?crid=1VCKNXV2PX900&dchild=1&keywords=relationship+goals+michael+todd&qid=1608742157&s=books&sprefix=relationship+%2Cstripbooks%2C232&sr=1-1 ) Stretch by Jim Wideman ( https://www.amazon.com/Stretch-Jiim-Wideman/dp/0983830606/ref=sr_1_2?crid=2JB4WXUQY5TXV&dchild=1&keywords=stretch+jim+wideman&qid=1608742059&sprefix=stretch+Jim%2Cstripbooks%2C182&sr=8-2 ) 12 Rules for Life by Jordan Peterson ( https://www.amazon.com/12-Rules-Life-Antidote-Chaos/dp/0345816021/ref=sr_1_2?crid=1I9PU2VEH56NY&dchild=1&keywords=12+rules+for+life+jordan+peterson&qid=1608742712&sprefix=12+rules+%2Caps%2C203&sr=8-2 ) Never Split the Difference by Chris Voss ( https://www.amazon.com/Never-Split-Difference-Negotiating-Depended/dp/0062407805/ref=sr_1_1?dchild=1&keywords=never+split+the+difference&qid=1608742263&s=books&sr=1-1 ) Upstream by Dan Heath ( https://www.amazon.com/Upstream-Quest-Problems-Before-Happen/dp/1982134720/ref=sr_1_2?crid=1271YKZ51HI62&dchild=1&keywords=upstream+dan+heath&qid=1608742286&s=books&sprefix=upstream%2Cstripbooks%2C183&sr=1-2 ) Where Do We Go From Here? by Dr. Martin Luther King Jr. ( https://www.amazon.com/Where-Do-We-Here-Community/dp/0807000671/ref=sr_1_1?crid=2J5VEIAK075W6&dchild=1&keywords=where+do+we+go+from+here+martin+luther+king&qid=1608742304&s=books&sprefix=where+do+we+go%2Cstripbooks%2C180&sr=1-1 ) Perennial Seller by Ryan Holiday ( https://www.amazon.com/Perennial-Seller-Making-Marketing-Lasts/dp/0143109014/ref=sr_1_3?crid=2U7OE34XAPPET&dchild=1&keywords=perennial+seller+ryan+holiday&qid=1608742377&s=books&sprefix=peren%2Cstripbooks%2C189&sr=1-3 ) Managing Leadership Anxiety by Steve Cuss ( https://www.amazon.com/Managing-Leadership-Anxiety-Yours-Theirs/dp/1400210887/ref=sr_1_1?crid=3082X1WM2THNH&dchild=1&keywords=managing+leadership+anxiety+steve+cuss&qid=1608742395&s=books&sprefix=managing+lead%2Cstripbooks%2C195&sr=1-1 ) Just Mercy by Bryan Stevenson ( https://www.amazon.com/Just-Mercy-Story-Justice-Redemption/dp/081298496X/ref=sr_1_1?crid=3M0ML3FBC2HY&dchild=1&keywords=just+mery&qid=1608742435&s=books&sprefix=just+mercy%2Cstripbooks%2C176&sr=1-1 ) The Space Between Us by Sarah Anderson ( https://www.amazon.com/Space-Between-Us-Together-Politics/dp/0578717786/ref=sr_1_2?crid=Q2LLCX7CYB5Z&dchild=1&keywords=the+space+between+us&qid=1608742415&s=books&sprefix=the+space+between%2Cstripbooks%2C188&sr=1-2 ) Everything is Spiritual by Rob Bell ( https://www.amazon.com/Everything-Spiritual-What-Were-Doing/dp/1250620562/ref=sr_1_2?crid=31UHPH3F9E8D2&dchild=1&keywords=everything+is+spiritual+rob+bell&qid=1608742459&s=books&sprefix=everything+is+spiritual%2Cstripbooks%2C179&sr=1-2 ) Life is in the Transitions by Bruce Feiler ( https://www.amazon.com/Life-Transitions-Mastering-Change-Any/dp/1594206821/ref=sr_1_1?crid=2M8990AN4CPZU&dchild=1&keywords=life+is+in+the+transitions+bruce+feiler&qid=1608742478&sprefix=transitions+bru%2Cstripbooks%2C177&sr=8-1 ) Caleb's Best of 2020 Music playlist ( https://open.spotify.com/playlist/5YVQlYh1ojpLqXUsR6Juts?si=yn0ytQR9RseZha3DDGxe6Q )

*Original air date: Aug 3, 2017.* When it comes to writing a book that sells year after year, Ryan Holiday definitely knows the formula. His books have all been best-sellers, and more importantly, they have continued to sell well long after their issue dates. In this episode, he discusses the principles for crafting a longstanding work, whether it's a book, a product, or even a restaurant,  from his newest book, Perennial Seller: The Art of Marketing Work that Lasts. Ryan shares what differentiates a book that keeps selling over the years from a book that sells well initially but gradually disappears from view. He emphasizes that from the outset of creating a book, you need to be thinking ahead about what content and marketing efforts will truly make the book last. Finding the perfect balance between content that adds value and strategic marketing is crucial. You can find show notes and more information by clicking here: http://bit.ly/2uQftcD

Learn how timeless products are made and marketed.  Perennial Seller by Ryan Holiday explores the process of how to build products that, rather than having an initial splash and then fading in relevance over a few short years, find greater and greater success over time.Almost every category has these kinds of perennial products that not only stand the test of time, but continue to attract more and more customers.  And this book helps to explain the factors that go into creating such a product.If you're an inventor, product manager, entrepreneur, or anyone else interested in creating timeless or classic products - consider reviewing this book summary of PERENNIAL SELLER by Ryan Holiday to find out if it's the right book for you.Want to leave a COMMENT or watch the VIDEO edition?► https://youtu.be/iESUyAfyvgkWANT TO PICKUP A COPY OF PERENNIAL SELLER?Buy It On Amazon ➜ https://www.amazon.com/dp/1781257663/THE 10 BEST BUSINESS BOOKS

Hij is te gast hoor. De man die we elke paar afleveringen wel een paar keer noemen. Die ons leerde hoe je een ‘platform’ opbouwt voor je hoogsteigen media-imperiumpje. Die voor honderduizenden lezers drie nieuwsbrieven runt. Bestseller na bestseller publiceert. Ons ooit deed inzien dat journalistiek advertentievrij moet zijn, en dat we af en toe ons mond moeten houden. Ja. Hij. Ryan Holiday. Vanuit Texas via Zoom zo onze studio in. Eindelijk kunnen we doorvragen naar zijn marketinggeheimen. En de beste man levert ook nog.

Let's review ten of the best product management books to read in 2021. Each of the books cover essential tips when it comes to creating a great product or service. I recommend that you go through this entire episode to familiarize yourself with each of them. That way you can pick the one that is most interesting to you!CLICK HERE FOR THE FULL ARTICLE, BOOK LINKS, AND MORE:

Aujourd’hui, c’est un format inédit que je vous propose sur Tribu Indé.  Les abonné.es à la newsletter le savent : je passe des heures chaque semaine à lire. Depuis plusieurs années maintenant, la lecture occupe une place dans mon quotidien.  D'ailleurs, nos premières discussions avec Stan Leloup ont rapidement tournées autour de nos lectures préférées !  On a donc décidé d'enregistrer un épisode pour parler d'un livre que l'on a tous les deux apprécié : Perennial Seller de Ryan Holiday.  Ryan Holiday est surtout connu pour ses livres sur le stoïcisme et le marketing, puisque c'est un ancien directeur marketing de la marque American Apparel. Cet épisode va plus loin qu'un simple résumé du bouquin. Ce livre est un bon prétexte pour échanger sur nos expériences respectives et l'impact qu'a eu ce livre sur nos approches marketing. 

Dans cet épisode, j’invite Alexis Minchella pour discuter et faire le résumé du livre Perennial Seller de Ryan Holiday, sortie en juillet 2017, qui nous a tous les deux beaucoup inspiré pour écrire nos livres respectifs. Ryan Holiday est un auteur de non-fiction américain qui a écrit plusieurs best-sellers en philosophie et marketing comme The Obstacle is the Way, Ego Is the Enemy ou Trust Me I’m Lying. Dans ce livre, au sous-titre “The Art of Making and Marketing Work that Lasts” (L'art de créer et marketer une oeuvre qui dure), il explique comment écrire un classique qui va se vendre pendant au moins 10 ans. La page de l’épisode : https://marketingmania.fr/alexis-minchella-2/ *** Le livre Perennial Seller de Ryan Holiday Le premier épisode résumé de livre avec Alexis Minchella : So Good They Can’t Ignore You de Cal Newport Le site d’Alexis : https://tribuinde.com/ Construisez une audience qui achète : https://marketingmania.fr/audience Devenez un entrepreneur productif : https://marketingmania.fr/productif/ Le Guide du Copywriting E-commerce : https://marketingmania.fr/ecom Ma newsletter du lundi : https://marketingmania.fr/mix Commandez mon livre : https://marketingmania.fr/empire Écoutez-le gratuitement avec l'essai Audible : https://marketingmania.fr/go/empire-audiobook Posez votre question à faq@marketingmania.fr

How to find and earn your level 10 opportunity. This is the first half of a presentation I gave at Stephen Larsen’s OfferMind event. On today’s episode Russell shares a presentation from OfferMind about how he founded Clickfunnels and the journey it took to get there. Here are some of the amazing thing you will hear in part 1 of the presentation: Hear a funny story about potato guns being shipped to a hotel where an event was held, after the event was already over. Find out why even though family and friends were less than enthusiastic about all Russell’s new ideas, he kept talking about them. See why it took Russell more than 130 funnels before he created Clickfunnels. So listen here to part 1 of Russell’s Level 10 Opportunity presentation from OfferMind. ---Transcript--- What’s up everybody? It’s Russell Brunson. Welcome back to the Marketing Secrets podcast. Right now I am actually in the middle of our Two Comma Club Live event. I’m having so much fun. We’ve got 5000 people registered, had about 3500 people on live for the last day and a half straight. I’m on lunch break and I realized I didn’t have my podcast recorded for this week, so I was kind of scrambling, what would be the best thing I could give you guys? And I remember there’s a presentation I did at Stephen Larsen’s OfferMind, and it’s not the whole presentation. But the very beginning I kind of went on a rant, but I kind of went off because earlier that day I heard a bunch of people talking about, “Looking for my Clickfunnels, my big opportunity, my….” whatever it is, you know.  And I kind of wanted to just talk about that. How do you find your level 10 opportunity? How do you find the big opportunity that’s for you, that was created for you? Because a lot of times people are waiting for that to hit them, and it’s like, no, no, no you have to understand that you have to be in momentum and moving forward for those things to come to you. And I kind of shared my journey about how I came into Clickfunnels and how it became a thing. So I’m going to share that presentation, it’s about 30 minutes long, so we’re going to break it over two episodes. So this is episode number one of two about how to find your level 10 opportunity. I’m so happy to have you guys here in Boise with us. Has the last day and a half been amazing so far? Very cool. I just want to take a moment and just acknowledge Stephen Larsen, or Steve Larsen, whatever he goes by today. He was always “Stephen” in the office, just so you know, because the way he spelled it always changed. But it’s crazy to look back and a couple Funnel Hacking Lives ago he bootstrapped  his way, I’m sure you guys have heard this story, to get there. He slept in the lobby. Two days after that was in my office asking for a job. And then fast forward now a couple of years, was able to bring 650 people to Boise, Idaho on a week beginning, during a holiday, talking about offers for crying out loud. This is insane that you guys are all here. So let’s give him a huge round of applause. I wouldn’t have believed it. So cool. I got so many fun things to talk about today. I don’t have a normal presentation. Normally I have a million slides and everything like that. Today I want to do more storytime and I want to tell you guys some  stories, have some fun, show you some cool stuff from the book that’s coming out, and a couple other cool things. So that’s kind of the game plan. But Katherine Jones just messaged me a few minutes ago, I’m not sure where you’re at in here, right here, hey! And she’s like, “If I came all the way to Boise, Idaho and you don’t tell at least one potato gun story, I’m going to be severely upset.” So I didn’t have a potato story planned, but then I just thought of one a second ago. So how many of you guys want a potato gun story real quick? Anyone want to go shoot potato guns after this? That’s the upsell, we’re doing that tomorrow for anyone….just kidding. No, it’s funny. We did a family event like a month ago in Denver. Who was at the family event with us? And we were trying to get all these potato gun kits shipped there to be able to show the kids and actually do that, and it’s funny because I haven’t sold my potato gun DVD for a decade now, and we used to have this supplier that would drop ship potato gun kits afterwards. So like a week before the event I was like, “We should see if they still drop ship potato gun kits, we’ll get them shipped to the event and it will be amazing.” and this whole thing. So I’m getting Melanie to try and call them, they have no answer, they won’t return our emails, but they still have an order button on their site. So we bought them at wholesale prices, had them shipped directly to the hotel in Denver. And Melanie told me, and Melanie told me yesterday, “I just got the shipping notice. They finally shipped them.” So there’s a whole bunch of potato gun kits getting shipped to Denver right now. So if any of you guys are there, you can just pick them up. So that’s the potato gun story I’ve got for you guys today. Maybe at Funnel Hacking Live we’ll do some more potato gun building or something. A whole extra late night session. Anyway, there you go. When Stephen first asked me to speak here, the first thing he did was he tried to make an irresistible offer. Did you guys hear about this already? So he went through the whole process, and then we talked and I’m like, ‘What should I talk about?” and we kind of had a whole direction I wanted to go. So I kind of started initially building my thoughts around that, but if anyone’s been watching my instagram, the last month of my life I’ve been deep trying to get this Traffic Secrets book done, and it’s been a lot. And it’s top of mind on a whole bunch of, it’s just there. So I’m going to kind of do both. I’m going to talk about the stuff I was going to talk about, but also go into Traffic Secrets because there’s parts I’ve never taught before that I just want to share. Again, I’ve never taught them publically, so they might come out really bad, it could be a complete flop, but I’m not getting paid, so it’s cool. I’m just kidding. Anyway, so I’m going to start at the very beginning. Initially when he first asked me to speak I really wanted to talk about, because I think it’s applicable to everyone in your journey. And I’m curious right now, how many of you guys have been in this entrepreneur game, trying to make money on the internet, this whole world for more than 5 years? Okay, how many of you guys have been less than 5 years? Less than 4 years? Less than 3? 2? Less than 1 year? How many of you guys found out about this a couple of days ago, you’re pumped? This is awesome. Can you imagine this being your first introduction? I think sometimes we come into these rooms, I know when I first got in there, man, it’s 15, 16 years now when I first learned about this world and I came into it. And I remember going and hearing all these people talking about stuff, and they’re sharing numbers and stats and I think I had this envisioned in my head that I was going to come in and like 5 days later I was going to be a kajillionaire and that was going to be how it worked, because all these other people were doing it. And I think a lot of people have that believe as well. Sometimes they come in and start working and doing the process, and if they don’t get it right away, they fall away from it, which is frustrating and it’s hard. So I wanted to kind of just talk about my journey for a little bit because every time I meet somebody, I always get people who are like, “I’ve known you ever since the beginning.” And I’m like, ‘Oh yeah, when was that?” and they’re like, “Back when you did the Dotcom Secrets book. Ever since the very beginning.” And I’m like, “There’s 10 years that I was doing this before the Dotcom Secrets book came out.” Or “All the way back to Microcontinuity.” Who here remembers microcontinuity? I was like, “I was 6 years in when that came out.” I’ve been doing this for a long, long, long, long time. There’s been a whole bunch of ups and downs. And one of the quotes that is in the new Traffic Secrets book, this is actually the Dotcom Secrets book. We just taped the cover to it. Anyway, oh we totally did. I had someone grab it and they’re like, “I took pictures of it inside.” And I was like, “Yeah, it’s literally Expert Secrets so…” anyway, but in the Traffic Secrets book, as I was writing it and researching and trying to figure out the right stuff, there was a quote and actually from an entrepreneur that lives here in Boise. Anyone here ever heard of ConvertKit? So Nathan Barry is the founder of ConvertKit, he’s a local Boisean as well, a really cool guy. Someone I have a ton of respect for. And I was writing the chapter on publishing and I’m not going to talk a lot about publishing today, but he had this quote that I ended up putting in the book that just meant the world to me. And I wanted to kind of start this way, as I start this presentation because I want this to be the thing that’s in your guys’ mind as we’re going through this journey together. So it’s part of an email he wrote, and the subject line was “Endure long enough to get noticed.” And he said, “How many great TV shows have you discovered in season 3 or later? I started watching Game of Thrones after they had released 5 seasons. Pat Flynn had released over 100 episodes of his podcast before I even knew it existed. I discovered Hard Core History years after Dan Carlin had started producing it. This is such a common experience. There’s so much content being produced that we can’t possible discover it all. So instead we wait for the best content to float to the surface after time. “Step one in building an audience is to create great content. And step two is to endure long enough to get noticed. Seth Godin is very generous with his time, and will appear on almost any relevant podcast, but you have to have recorded at least 100 episodes first. His filter is creators who have showed they’re willing to show up consistently for a long time.” So when I read that I was just like, man, it’s crazy. And I was talking to my wife about this the other day because it’s still, this whole thing is insanely weird to us, because this started 15, 16 years ago when we first got married. And I was sitting there and I’m learning about all this nerdy marketing stuff, and funnels, and we didn’t even call them funnels back then. But I was learning about stuff and direct response marketing and reading books about headlines and hooks, and all these things, and I was geeking out and I would try to talk to people about it. I’d talk to my friends, and my family, and my parents, and my brothers, and everyone, trying to explain it to them. And you’re like, for me it’s the most exciting thing in the world. I’d explain it to them, I’d go through and they look at me like, “Oh, that sounds really nice.” How many of you guys have friends or family when you started talking about this kind of stuff, they’re just like, “Oh.” You’re like, “Do you not understand what I’m talking about?” and I freak out, “This guy did this, and this person did this.” I’m telling them story after story after story of all these people, all the people that I saw on other stages telling their story. I’d tell their stories and they’re like, ‘Oh, that’s really nice.” I’m like, “How are you guys not getting this? How are you missing the energy behind this? What am I doing wrong to convey this?” And I would talk about it over and over and over again and nobody seemed to care. But I cared. It was so exciting for me. So after that I started talking louder, and eventually I had a couple of kids, I was still going to Boise State just down the road, and I had a couple of kids in my classes who started listening and they’re like, “That is really, that’s really cool.” And I’d tell them about them and they got excited and I told other people, and so many people never heard me. I was speaking but they never heard me. I kept speaking, and speaking and eventually a couple people started hearing, and then a couple more started hearing. But it was slow. And the first decade of me doing this, the groups were not ever big. In fact, the last event I did before Funnel Hacking Live, which was probably about 10 years ago, so probably about 7 or 8 years in I did an event. And we had I think 300 ish people signed up for it. And I was super excited. We did it down in Salt Lake, we drove me and our tiny team, we drove down there and we showed up and less than a hundred actually showed up after they bought tickets. And I’m in this room, just like, how is this so hard? This is the most exciting thing in the world to me and I can’t get people excited. But I kept talking and kept talking and kept talking because I was passionate about it. Okay, if I would have done this because I thought other people were going to get passionate about it, it would have withered up on the vine a long time ago. But I kept talking and so it’s so fascinating to me today that there’s 650 people in Boise on a week beginning during a holiday talking about offers for crying out loud. This is insane. We’re going to have 5000 people at Funnel Hacking Live, all talking about funnels and about all these crazy things that are so exciting. That people are buying books, when I wrote this first book, man, I can’t tell you how scared I was. How many of you guys have ever written a book before? Anyone ever heard, do you guys know Ryan Holladay? He’s one of my favorite authors right now. He is going to be speaking at Funnel Hacking Live, I’m so excited. So he’s written some amazing books, but my favorite of all his books is a book called Perennial Seller, which is a whole book about how you create content that lasts beyond the moment. He talked about a whole bunch of examples of movies, movies that last forever like Star Wars. It’s just going forever. Then you have other ones that make a ton of money and then they die. And in the book he talks about Star Wars, like names some lines from Star Wars, everyone can list off some lines, because the movie is a Perennial Seller. But he says, the highest grossing movie at the time was Avatar. And he said, “Can anyone think of a single sentence from Avatar?” can any of you guys give me a quote from Avatar? See, I didn’t even know that. We got one person who remembers a line from Avatar. Highest grossing movie, but it died. Friends was the same way. Friends is an amazing show, but when it ended it ended. Seinfeld has lived on. So what seems to work that lasts, and what doesn’t last. And he talks about that, it’s an amazing book called Perennial Seller. And again, he’s going to be talking at Funnel Hacking Live about how to create art that lasts beyond. Its not just for books, but art, movies, courses, whatever your thing is. How do you create stuff that lasts beyond yourself, which is something that I study because I don’t know, I’m in the phase of my life where I’m obsessed with the legacy of this whole thing. How do you do that? One thing he talked about in the book is how interesting it is with creators where when you create something you go into private. Like when I’ve been writing these books or doing whatever, I’m in private in my own house studying, learning, reading, geeking out, but then when you make it public it’s like, it goes for me from this private thing to this public thing, and the fear of rejection is like the scariest thing in the world. So I remember putting this out and being so scared. But I was so passionate, my heart and soul and a decade of my life went into this, and put it out there. And I remember sending it to a couple of my friends and just  having so much anxiety like, “What if they read this and they hate it or they don’t like it? This is so important to me.” We put it out there, and luckily they liked it. In fact, Rich Schefren, how many of you guys know Rich Schefren? He was the one I was most scared to read it. That dude’s read every book on planet earth like 400 times. In fact, there’s a video of him on YouTube that’s worth watching. He shows his book writing process, he buys a book, he rips the binding off of it. Excuse me, first off he reads it all, highlights it. Then he cuts the binding off of it, he scans the whole thing, he sends the scan to one of his Filipino workers and then takes all the highlighted sections and writes them into a PDF. And then he’s done that for like, I don’t know, 7000 books over time, and then every morning he wakes up like, “What am I going to study today?” He’s like, “Copywriting. These are the 30 best copywriting books of all time.” Plugs in his highlights into like an iPad, jumps on the treadmill and he’ll read 30 books in the morning on whatever topic he wants to do that day. The dude’s obsessed, and he has a whole video showing the process. It’s the coolest thing in the world. I remember sending him the book and I’m just like, “If Rich hates it, I am done. I’m walking away from this whole thing.” And I remember afterwards he called me and he’s like, ‘Dude, your book…” I’m like, “Yeah…” he’s like, “It’s really good.’ I’m like, “Oh my gosh, are you serious?” that feeling. So I’m sure a lot of you guys have ever felt that or are going to feel it, it’s scary. Especially if you’re fired up, you’re excited about the next thing, the offer you’re going to create, all this stuff. But as you get in the creation mode and start putting it out there, there’s always going to be that fear of like, “I’m going to give it to the world and what if they reject it?” So that’s just, that’s going to be happening. But I wanted to kind of step back on my journey and I want to talk about all this stuff that I tried. In fact, I printed this out before I showed up here. Who here in this room thinks they made the most funnels. And not like a quick create funnel, and a demo funnel, and you have 8000 in your account. Who here has built more than 10 funnels? Built, launched, live, were pushed out into the world, traffic was sent to them? Who has built more than 20 funnels? More than 30 funnels? 40? 50? 60? 70? Anyone more than 70?  Alright, okay I was able to find 131. Not just funnels that I played with a little bit, that we built, pre-Clickfunnels in Photoshop and Frontpage. That we built, created, launched and went live. Here’s the first couple of links right here, these are the next ones here, the next ones here, next ones here, next ones here. Every one of these is a funnel we’ve created, built, launched. My designers used Photoshop and I used Frontpage, because I could use Frontpage. In fact, I used Frontpage all the way until Clickfunnels launched, for my nerds out there. They’re like, “What about Dreamweaver?” I couldn’t figure out Dreamweaver. I used Frontpage and that’s all I ever did, and then Clickfunnels. But these are them, 131 funnels that I could find and I think there’s more. I’m going to try to eventually get them all and put them all in chronological order. But that’s how many funnels I created over a decade and a half before I created Clickfunnels. I share this with you guys for a reason because so many of you guys are looking at me and saying, “Oh my gosh, Russell created Clickfunnels, now he’s making hundreds of millions of dollars, this is so cool.” It didn’t happen overnight, by any stretch of the imagination. It happened because I kept doing it and kept doing it. I had an idea after idea, after idea, after idea. Most of you guys don’t have your big idea yet. You may think you do, but you don’t. All these ideas, every single one of these things I thought was my big idea. I put my blood, sweat and tears into it. Every single one of these things took months to be able to create, write the copy, do the design, get the thing. It was a labor of love every single time and most of them didn’t even work. I’m like, “how did that not work? It’s the greatest idea I ever had. Potato guns, seriously! It’s going to be huge.” Of all sorts of stuff. Someday it will be fun to do a whole presentation and show you guys the iterations of like, “I had this idea and this is why. And this one and this one.” It would take days though, just to go through them all. But that’s what I had to go through. And on this journey as I’m doing this, I don’t really know where I’m going. All I know is I’m just going. I’m moving. Momentum forward, right. How many of you guys feel like that sometimes? I don’t really know where I’m going, I’m just moving forward right now hoping something good happens. That’s good. I don’t know what it is, there’s something about motion and movement and forward progress, as you do that, God, the universe, whatever you want to call it starts rewarding you 4 things. As I was moving forward I’m like, “This is the greatest idea.” Started doing it, and it’s like, “Ah, it kinda sucks.” But all the sudden, that door opened, I met that person, I found this thing. And I start moving, the next thing. I try this and I try this, and I try this and all these things in this journey started, as I was moving forward, new ideas, new opportunities, new people came into my world that made it possible.

On this episode Russell gives us a behind the scenes glimpse of what is going into the Traffic Secrets book launch. Here are some of the awesome things to listen for in today’s episode: Find out how long this launch has been in progress and what the steps have been. Hear about the different phases of launching something, and see what phase Russell is in now with Traffic Secrets. And find out when the book will actually launch, and what comes next.  So listen here to find out all you need to know about what goes on behind the scenes of a big book launch.  ---Transcript--- What’s up everybody? This is Russell Brunson, welcome to the Marketing Secrets show. I hope you guys are excited for today. So today I’m actually going to be taking a question from the clickfunnels community as we are getting closer and closer and closer to the Traffic Secrets launch. People have been asking to see behind the scenes of what we’re doing and why we’re doing it, and how we’re doing it. So while I don’t think I can show you everything just because it would take days, we could map out everything, I do want to show you guys the highlights of what we’re doing and why we’re doing it. So that’s what this episode is about. The question I’m going to be answering is, “What’s happening with the Traffic Secrets book launch? Can you give us any insider details about it?” So I’m going to queue up the theme song right now and when we come back I will dive deep into that question and show you guys behind the scenes of what we’re doing and why. Everybody’s asking questions about this right here, the brand new Traffic Secrets book, which is coming out, the launch date is actually a week from Tuesday, which is crazy. March 17th we’re launching. So the question that we’ve been getting a ton from people is this, “What’s happening with the Traffic Secrets book launch? Can you give us any insider details about it?” So I would love to give you some insider details. There’s so many things that go into a book launch, or any kind of product launch for that matter, and a lot of people ask questions about what are we doing and how are we doing it. So I’m going to kind of tell you guys some of the stuff. So the first thing, step number one was, it actually started almost 2 years ago, so this is some seeding for you guys, to understand that product launches don’t start like a week before the product launch. Like 2 years ago when I had the idea to start writing this book is when it all began. So for the last 2 years, as I’ve been preparing it and figuring it out, and testing the material, and trying to learn the message that was going to be in this book. I spoke at multiple different events. I spoke at Dana Derricks event initially, that was very first, it was Dream 100 Con, and I spoke teaching some of the principles from Traffic Secrets. And I still remember I was in the back of the room, doodling stuff out before I went up, and I was testing these different concepts and ideas to see which things stuck with people, which ones made sense, which ones confused people. And then a couple fo months later we did a Traffic Secrets event for my Two Comma Club X students, and we taught it again for over two days, I taught the principles again and changed things and tweaked things. And then after that I started talking about it on my podcast, and on Facebook lives and all sorts of places. Then I tested it in little spots, and I would speak different places and I would try different things, and just kept testing the material. Then I started the actual writing process, which if those of you guys haven’t written a book yet, I don’t know, some people, some of my friends like Dana Derricks is like, “I can write a book in an hour.” Not me, it takes me a year or more to write the book. So I started the process of writing, and as I was writing, I didn’t just write in hiding, I talked about it a lot. On Instagram and on Facebook, I would share pictures, and I would share me writing. I’d share like, ‘Chapter number 3…” and I would do this cool doodle and show the doodle off, and try to build anticipation for the last year, and excitement. And hopefully you guys have seen pieces of that, and hopefully you’re excited right now. Half of marketing is making enough noise to get people to actually care. So for the last year, as I’ve been doing this, I’ve been taking people on the journey and that’s been a big part of it, because now people actually care. There’s relevancy of like why is this book, why should I care about it. And now people are excited for it. It’s similar to like, if you guys have been you know following the whole Marvel, the MCU launch of their whole series. It was years of building up and sharing video after video and this movie, this movie, all leading up to eventually Avengers End Game, which is when the whole thing kind of wrapped. But man, it was all about the pressure and build up for a long time that people to come and that’s why it became the highest grossing movie of all time. Alright so that’s how it started. Then as we got closer and closer and the book actually got done, then the next phase which we started recently was like, ‘I need to send this to some people to see if they like it.” What’s crazy is for me, as a writer, as anybody who creates anything, I heard Ryan Holladay say this in Perennial Seller, but when you create something, you’re creating it in private, you’re on your computer by yourself, you’re with your thoughts and you’re trying to create and you’re so excited. Then when you first try and make it public, it’s really, really scary. So we printed 300 copies of the Traffic Secrets book, and we did our Dream 100, which funny enough, I talk about in the Traffic Secrets book. We went on every platform, podcasting, instagram, facebook, google, blogging, and just found different people in each of the markets that we thought would be good for our Dream 100 list, which were people who could potentially promote the book, and we sent out copies a week and a half, two weeks ago. And this for me was the scariest thing, especially as people started getting it, and started posting it on Facebook and Instagram, “I got Russell’s book today.” Every time I had someone post that, I had the weird excitement and then like, “Oh my gosh, they’re going to read this thing.” And it was super scary. In fact, yesterday the master list builder, Joel Christopher, who is someone I learned from a decade and a half ago when I was first getting started, he got a copy of it, and he read the whole section one last night. And he was highlighting and posted pictures of his highlights. And I remember I saw the message come through and I was like, I had all the fear and anxiety of like, what if he hates it. And I looked at it and it was this page and it was all highlighted all over and circled, and I was like, ‘Oh my gosh, this is so exciting.” I was at Tony Robbins birthday a week ago, and Garrett White was there, and Garrett came and gave me a hug and he said, “Brotha,” as he does, “Brother, of all the 3 books, this is by far the best.” I’m just like, ah, which is the thing you’re so scared about all the time, and then when people get it and you’re just like, ‘Ah, this is so cool.” So that’s been the second phase, the Dream 100 and getting it out there. And now, next week we have the actual book launch which is when the funnels will be live. So my job on this phase of the book launch is to get a funnel that is going to actually convert. So when affiliates promote it and we’re buying ads to it, we’re not losing money and it’s actually profitable. So we have been geeking out and working hard on this book funnel. And because I rewrote also the Dotcom Secrets book and the Expert Secrets book, all 3 books have been rewritten now, we’re doing new funnels for all 3 of them. It’s kind of fun. So you’ll see when the funnels go live next week, if you go to all 3 sites, they’re similar style. In fact, what you’ll notice about the style and this is kind of maybe a little tip for everyone moving forward, is it’s very much designed for mobile. Everything is one column instead of like, typically you always do pages side by side on desktop, but man, so much more traffic is coming from mobile now than desktop, that we’re just shifting our design style to really cater to that. So you’ll notice this page design is different, it’s cool, I’ve been geeking out on it and I’m really excited to roll out this entire funnel. And the funnel, the upsells, the downsells, and all the stuff and it’s exciting. So those are the details of the Traffic Secrets launch, the launch date starts March 17th, and there’s a 3 week launch where I’ll be promoting it hard, affiliates will be promoting it hard, and we’ll hopefully sell 100,000+ copies of the book, which would be exciting. And that’s kind of the first phase of the launch. And then at the end of that, we’re doing a live event here in Boise, Idaho, a small event with about 200 people or so, hopefully we don’t have to cancel it because of the Coronavirus. Every event is being cancelled right now, it’s crazy. But we’re doing a small event here in Boise where I have 40 of the top traffic speakers in the world coming and each doing a 30 minute presentation on a very tactical way to get traffic. Because the Traffic Secrets book is very strategic, and I want it to be very tactical. So we have 40 speakers each coming and they’re all presenting a tactical thing, on how to get traffic from Pinterest, from Facebook, from LinkedIn, just all different ways, different platforms and different ways to get traffic. So that’s going to be happening at the end of the initial book launch. And then we’re going to be streaming those live online. So hopefully you guys have a chance to watch a lot of those. And each one of those will actually become like an ad. So it’ll be, when you watch it, it will be me introducing the speaker, them speaking, and then me doing a call to action afterwards on the book. And each one will become a presentation, which will become an ad, and you’ll see that kind of behind the scenes as well, happening at the end of the launch. And that happens the first week in April, and then afterwards we move to the social launch. And this is where I basically have a month and a half blocked out where I’m doing a bajillion podcast interviews, Facebook lives, other things, I don’t even know what they’re called, and that’s kind of what’s happening. So that’s kind of behind the scenes of what’s happening on the book launch. A lot of it is for the initial surge of sales, and then the long term social, and then from there, we’ll just get back to normal marketing as usual, where we’re creating tons of ads, buying ads, I’m going to try to test this book on radio and other things. Dean Graziosi and I have been talking about potentially doing an infomercial for it. I think it’s such a universal topic, everybody needs traffic, so I’m excited to get this message about the book out to more people. So that’s what’s  happening with the Traffic Secrets book launch. I hope that helps, and I hope it gives you ideas for different ways that you can launch your products, your services, your businesses, whatever it is you are looking to launch out into the world. Alright everybody, I hope you guys enjoyed that episode, on next week’s episode, or tomorrow’s episode, or whenever the next one is coming out, I’m going to be actually bringing out one of my first ever guest hosts to the Marketing Secrets show. Joe Marfoglio, who I talk about a lot inside the Traffic Secrets book, he’s the guy on our team who does our YouTube stuff, and he’s going to come on and actually share some really powerful tips, tricks and strategies to help you guys grow your YouTube channel, get videos that actually work, and a whole bunch of other cool things, and you’ll see behind the scenes of what he’s actually been doing for us and hopefully get some ideas for how to grow your YouTube channel. If you’ve enjoyed this episode though, please take a snapshot on your phone, post it on instagram, Facebook, Twitter, and tag me on it because I love to see it, and then also use #marketingsecrets, and also #overdeliver if you’d like as well. That’s my new hashtag we’re going to be building out. We have t-shirts coming and a bunch of other cool stuff for that, for #overdeliver because you should be over delivering in all things you do in your life, your business, your personal life, your family, your everything. If we could all do that, it gets us doing what we should be doing in this life. So with that said, thank you guys for listening and I’ll see you on the next episode.

How do you create art or a business that lasts through the ages? This book claims to have the answer. Travis shares his thoughts.

★DOWNLOAD THIS FREE PDF SUMMARY BY CLICKING BELOW https://go.bestbookbits.com/freepdf

Perennial Seller by Ryan Holiday --- Support this podcast: https://anchor.fm/bestbookbits/support

Today's episode was inspired by a conversation I had with my niece about telling the difference between a fleeting trend and something that was going to stand the test of time. This led to some cool wisdom smacks. Listen in to learn some cool tricks to spotting and becoming a highly sought after person of class and standards. Book mentioned: Perennial Seller by Ryan Holiday: https://amzn.to/2XdYX66 http://michellespiva.com/Amz-RyanHoliday-PerennialSeller Don't forget to use our Amazon link to support the podcast by using our Amazon Shopping link! http://MichelleSpiva.com/Amz To send a message to the show: https://anchor.fm/michelle-spiva/message For Interviews, sponsorship, or coaching/consulting, please send inquires to: MichelleSpiva at gmail dot com (no solicitation-spam; *You do not have permission to add this email to any email list or autoresponder without knowledge or consent) _____________________________ Further support this podcast, please do so by using any of these methods: All your Amazon shopping: http://michellespiva.com/Amz Venmo: @MichelleSpiva1 CashApp: $MichelleSpiva PayPal: http://bit.ly/Donate2Michelle Patreon: https://Patreon.com/MichelleSpiva Don't forget to like, comment, subscribe, rate, and review. Follow Michelle here: Facebook: facebook.com/FollowMichelleSpiva Twitter: @mspiva IG: @MichelleSpiva Find out more about Michelle's alter-ego fiction writer side: Amazon Author Page: http://amzn.to/2lIP6Om Facebook: facebook.com/MychalDanielsAuthor Twitter: @mychaldaniels IG: @MychalDaniels Website: MychalDaniels.com/connect --- Send in a voice message: https://anchor.fm/michelle-spiva/message Support this podcast: https://anchor.fm/michelle-spiva/support

Be honest: when you think about aging, do you associate a negative connotation? We’ve been led to believe that getting older goes hand-in-hand with persistent aches and pains, hearing loss, and cognitive decline.  Aging is a biological process, but it doesn’t have to be so dire. In fact, what if you could become stronger, healthier, and more vibrant with each passing year? For over 20 years, Dave Asprey, the father of biohacking, has been on a mission to test and redefine widely held beliefs about human biology. His personal goal is to live to age 180, and he believes that you too can make smarter, science-backed choices to live a longer, healthier life.  In his new book, Super Human, Dave outlines the Seven Pillars of Aging and the four major killers in our modern world. His work consists of the most cutting edge, game-changing, and scientifically proven insights that you can use to age backward, support your biology, and increase your lifespan.  Today you’re going to learn about your ability to ensure a long and healthy life through making simple, logical decisions. You’ll hear Dave’s personal story of transforming his health, why we’re entering an epidemic of wisdom, and why simply making better choices (and not perfectionism) is the key to successful aging. Enjoy!  In this episode you’ll discover: How Dave went from an arthritic teenager to the father of biohacking.  Why being sick is often similar to being colorblind.  How Dave healed his knees with collagen.  The functional health benefits of using tracking poles.  How your perspective can change your behavior. Why the future will be an epidemic of wisdom. How taking care of your body is like maintaining your car.  The four main killers in our modern world. Why cancer kills humans half as often than it used to.  What you need to know about eating animal fats. The anti-aging properties of glucosamine.  Why mitochondrial biogenesis is, and how to trigger it.  What zombie cells are.  The three foods that Dave would eat in a zombie apocalypse. How to control your inflammation by altering the ratios of fat you eat.  What advanced glycation is, and how sugar consumption can cause it.   How sunlight exposure can help you sleep better.  Items mentioned in this episode include: Organifi.com/Model ⇐ Use the coupon code model for 20% off! Onnit.com/Model ⇐ Get your optimal health & performance supplements at 10% off! Epigenetics and the Biology of Belief with Dr. Bruce Lipton – Episode 235 The Biology of Belief by Bruce Lipton Pre-Order Super Human by Dave Asprey  The Bulletproof Diet by Dave Asprey  Game Changers by Dave Asprey  Bulletproof Coffee & supplements Perennial Seller by Ryan Holiday  TrueDark Glasses   Connect with Dave Asprey Website / Facebook / Instagram  * Download Transcript Click Here to Subscribe via Apple Podcasts Click Here to Subscribe via Stitcher Click here to Subscribe via Spotify  Click here to Subscribe via Soundcloud

Behind the scene’s access to a late night conversation with the two comma club coaching students. On this special episode Russell rants to his Two Comma Club X members about how to build a list and why it’s so important. Here are some of the super awesome nuggets you’ll be hearing about in this episode; Hear nearly a billion ways Russell has built his list over the years, and how you can use them as well. Find out why email lists are still the most important lists to build. And when creating a product, why listening to the market is key to giving them what they want. So listen here to to all Russell’s creative and genius ways to build your list in the market of your choice. ---Transcript--- Hey everyone, this is Russell Brunson. I hope you guys are doing amazing tonight. I want to welcome you back to the Marketing Secrets podcast. I just finished an hour long Facebook Live with my Two Comma Club X members and it was all about list building and I kind of went off on a rant. And it was a lot of fun. And as much as they all needed to hear it, my guess is that some of you guys need to hear this stuff as well. So with their permission, I’m going to be posting this here one the podcast so you guys can learn from it and hopefully start refocusing all your efforts on building your list. With that said, I’m gonna queue up the theme song, when we come back you guys will be jumping directly into my rant. What’s up everybody? This is Russell. I know it’s a late night. I’m sure I’m not going to get more than one or two of you guys on Live right now. But I’m hoping in the morning that you guys are all going to listen in on this and you’re going to freak out and then you are going to be focusing on one thing and one thing only, for the next year of your life. So there we go. So this whole conversation is starting out because, and I’m going to call him out a little bit because I love him, Nick Fitzgerald, he just did his launch this last week. And it did good, considering the percentage close rate and low in the fact that his list is really, really small. So he sold a ton of product to a really small list, which made not as much money as he wanted. Anyway, I was going back and I was re-listening, because I’ve done two special podcast episodes for him. One- two years ago, one-last year, so this is going to be the updated version for him and for you guys and it’s going to be going deep on list building. So if you haven’t listened to any of those episodes, if you go back to the marketing secrets podcast, I found them today, the first one was episode 18, it was July 19, 2017 and the episode was called, How to Make it Rain. So I highly, highly, highly recommend that you guys go back and watch that one. It’s me driving around Bear Lake telling Nick, this is before Nick knew anything about our world or Funnel Hackers or anything, and I was kind of just laying down the ground work of how people make money in this world, and it was really fun. So go listen to that one, number one. And then a year later he came to Funnel Hacking Live, joined Two Comma Club X and then at the Traffic Secrets event I pulled him onstage and had him tell his story. And then I did a second round, a second round of podcasts with him live, in front of everybody, which is really, really fun. And oh great, Nick’s on here. What’s up Nick? You’re going to have so much fun. Alright, so that one I posted, for some reason I stopped doing episode numbers, but….oh I remember why. ITunes didn’t like that for some reason. Anyway, November 21st there’s a podcast in Marketing Secrets podcast called My Conversation with the Friendly Giant part one of two. And then November 26th is part two of two. So go listen to those because Nick tells a story which is really, really cool. And then the second half is I gave him spot consulting right there, I think it must have been five or six things or whatever. What’s interesting is one of the things I talked about is the same thing I’m talking about tonight. So I must not have said it loud enough, so tonight I’m going to say it really, really loud, because I think my wife and everyone is asleep in the house, so I’m going, we’re going ranting. But it was talking about building a list. So that was a year ago. And now that he went through this experience of this launch and it didn’t do as well as he wanted. My heart broke for him and hurt for him, but then part of me is angry because a year ago I didn’t yell at him loud enough about this thing. So I’m yelling at everybody here inside this coaching program. I’ll probably turn this into a podcast episode as well, so I am yelling this for anyone who can hear the sound of my voice. This is the warning, are you guys ready for this? Until you own traffic, you don’t have a business. Until you own traffic you do not have a business. What does that mean? It doesn’t mean, I think a lot of times us entrepreneurs we think that the business is the product. Like, “I created this amazing product, and business.” The product is not the business. Your customer list is the business. That’s the only thing that actually matters. If you look at companies that are purchased, the only thing that matters in a valuation of company is customer list. Like if somebody was ever to buy Clickfunnels, they are not buying Clickfunnels. They couldn’t care less. They spend a couple million bucks on really good development, they could clone Clickfunnels. They would be buying Clickfunnels because of the customer list. That is the only tangible, valuable asset inside of my business, is my customers who are paying me for something awesome. It’s the customer list, it is the big, big secret. Does that make sense? I remember a few years ago, in fact, I’m writing the Traffic Secrets book and I have like a two chapter rant about this as well in that book. But when EBay bought Skype for, I think it was like 4.2 billion dollars. EBay at the time was the biggest company in the world, why’d they spend that much money for Skype? They literally could have cloned Skype in a weekend. They did it because Skype had 420 million users at the time. That was the asset they bought, the customer list. Why did Zuckerberg buy Instagram? He could have cloned Instagram in 35 seconds right. He did because he wanted the customer list, the subscribers. That is the only valuable, tangible asset in your business. So until you own traffic, until you have your own list, you do not have a business. You can have promotions, you can have some cash here and there, but until you have a list, you don’t have a business. Okay, so knowing that, our entire focus should be building a list, that should be it, that should the focus, that should be the thing we talk about, we think about, we eat, sleep, breath, drink, that should be the number one focal point. I know, somebody told me this a decade ago and I listened to it, and I tattooed it to my brain and I’m going to tell it to you guys all again. I want you all to get out a mental tattoo and tattoo this to your brain. Oh Nick started to repent right now. He’s saying, “I’m recording and creating freebee’s to build my list.” Good, we’re getting deep into that, but I’m going to go a couple of levels deeper than that tonight with you, if you’re okay with that. So list building, my friend told me, he said, “On average you should make one dollar per month, per name on your email list.” That’s what he told me. I remember taking that to heart. I was like, “Okay.” I don’t know what it is, I have this really weird problem where if somebody tells me something I just believe it. So I’m like, ‘Sweet okay, a dollar per person per list. How much money do I want to make. I want to make $100 grand a year.” Because that was my big thinking back then, so I’m like, “I need a list of ten thousand people. A list of 10,000 people is $10 grand a month, $120,000 a year. Boom, I’m in.” So that was goal, and that was the game plan. So I started running and started doing everything I could dream of, I was trying to be as creative as I could, how could I build a list? What can I do to build a list? Who has a list? How can I get that list? What do I need to do? And because that became the focal point, I started thinking about it right. And I remember in a very short period of time I got a list of 217 people, then it grew to a thousand and then to 5 thousand and then 10, and 15 to 20 then to 100 thousand and then to a million, and that became the focus. And it was interesting, it was 2 years before Clickfunnels hit, my business was stagnating and stalling. We were stuck at 2 ½- 3 million dollars a year for 3 or 4 years in a row. I think you guys have heard me tell this story before. I remember we were trying to figure out, what’s the big thing I gotta figure out. And I remember Daegan Smith, he asked me one day, “How many people join your list every single day?” and I was like, ‘What do you mean?” I was like, “Well my list is like ( I can’t remember) 130,000 people.” He’s like, “No, no, no. I didn’t ask how big your list is. How many people per day are joining your list?” And I was like, “I don’t even know.” And he’s like, “Well if you don’t know, that’s why your business is stalling. If you don’t know how many people joined your list today, it means you’re not focusing, which means it’s not happening, which means that’s the root problem of all…like the root of all evil is the fact that you have no idea how many people per day are joining your list.” Notice he said, “per day” wasn’t per week, per month, or per day. It was how many people per day. I remember I was in a mastermind group, this is back, this is going to date me a little bit for those SEO nerds out there. But there was a time when article writing was the secret to getting leads and all this stuff. And I remember this guy was in a mastermind group and he was talking about, he wasn’t getting traffic to his site and all these kind of things. And he was doing article marketing. And I asked him, “How many articles a day are you submitting?” and he’s like, “I can tell by the way you said that, that I’m doing it wrong.” I’m like, “What do you mean?” He’s like, ‘Well, I’ve submitted two articles so far, and you asked me how many per day I was submitting.” I was like, “Yeah, you’re doing it wrong.” So that was like ten years ago when article marketing was this thing. But fast forwarding to now, it’s like, if you’re like, “Oh my list 10,000 or 100,000 people.” That’s not the question. The question is how many people per day are joining your list? So Daegan told me that, and I was like, “I don’t even know.” So I remember logging into my software, and the software had the stats of how many people that day joined your list. So we started writing it on the whiteboard. I think at the time it was like 23 or something. It was like 23 that day and I was like, ugh. And the next day I looked at it and it was 20, and then 19, and these little numbers. But then I started looking at it. As soon as I started looking at that number it started making me so angry because I was like, “It’s so small, I need to make it bigger. How do I make this thing bigger?” So what’s interesting is when you track something it grows. It’s just, except for when you’re losing weight. When you track something it shrinks. But for most things, if you track it, it grows. So a number became the driving force. That was the metric for my business, how many people each day are joining my list? That’s all that mattered. We’re looking and focusing and that became the number. And so every single day we’d come in the office and that was the number. How many people joined the list yesterday? How many people joined the list yesterday? Every single day we came in, that was the number that was on the board. And it was crazy, we went from 20-30 a day to 50 a day, to 100 a day, to 200 a day, to 250, to 500, to a thousand. And I remember when we crossed a thousand a day and it was insane. If you would have asked me a year earlier, “Can you get a thousand a day?” I’m like, “That’s not possible.” But we got to the point where we were doing a thousand a day, new people joining our list. And guess what happened to our business? It all just kept growing. Because it’s the new fresh blood coming into your universe, your business is all about getting that fresh blood, the new people in all the time, consistently, focusing, focusing, focusing. And so I want you guys to understand, until you own the traffic you don’t have a business. So that’s got to be the key focus. Without me teaching the whole Traffic Secrets book right now, there’s three types of traffic. There’s traffic that you control. So Zuckerberg owns it, or Larry and Sergei over at Google, they own the traffic. So that’s why they’re so freaking rich and so powerful. I was talking to my dad today about how if you look at the entire internet, you’ve got Zuckerberg who owns Facebook and Instagram, you’ve got the Google guys who own Google and YouTube, that’s 90% of the internet owned by 3 dudes. It’s insane, they have all the power because why? They have all the customer list. They have everybody. So they own traffic. So if you go and buy ads, you don’t own that traffic. You can control it, so it’s good. And you should do that, controlling traffic is one way to build your list. I’m going to go buy ads to build my list, but I don’t own it. I can control it. I can buy an ad and say, “Point it to this landing page, and go there and give me your email address.” Number two is traffic that you earn. So that’s me going on a podcast, or me doing a FAcebook live on somebody else’s page, or me doing a summit, or me doing all these things trying to earn traffic and get into their mind. And then the third traffic, the third and best and most important, the only thing you should be focusing on is traffic that you own. That’s your list. That’s the big secret. When you have a list this game becomes super, super easy. I always tell people that internet marketing is pushing a boulder up a hill at first. Because you’re pushing and you’re pushing, and it’s hard. And at first you’re making no money. And you’re like, ‘I’m spending 80 hours a day and no money is coming in. No money’s coming.” And you’re pushing and pushing it. But as you’re pushing this boulder up a mountain, that rock is your list and it’s getting bigger…I guess the rock is not the list technically, but it’s picking up the list and the list is getting bigger and bigger. And there comes a point, this tipping point when the boulder gets on top of the hill and starts bouncing down the other side. And as soon as it starts bouncing down the other side, this game becomes really, really easy. For me that started happening about 30,000 people on my list. I was making, I was averaging about $30,000 a month. And it became easy. I could literally wake up in the middle of night and send an email to my list and be like, ‘Hey tomorrow I’m going to do a training on how to wake up happier. If you want to come to this training, pay me $10.” And I would wake up and there’d be $3,000 in my inbox. Insane, right? Any crazy idea I wanted to pull out my “bloop”, pull out of my whatever, I could make money with it because I had a list and it was simple right. So that’s what you gotta get. Like getting from zero to a hundred to a thousand to ten thousand, twenty thousand, thirty, that’s the hard part. As soon as you get over the edge, then it becomes so, so, so easy. So that needs to become the focus point and the goal. How do I build a list? How do I grow this thing? And it’s going to be painful to a certain point. And as soon as I get it over the top, then it becomes easy. Because you have a list, now you have leverage. Now it’s like, you can go to somebody else and say, “Hey, promote my product and I’ll promote yours.” There’s reciprocity, right. When you have no list and you go to somebody like, ‘Hey, promote my product?” They’re like, “No. What’s in it for me?” I guarantee, as cool of a person as I think I am, if I were to call Tony Robbins a decade ago and be like, “Hey Tony, guess what? I’m a super fan. Can I come speak at your event in Fiji? Can I hang out? Do you want to be friends? You want to be business partners in the future? Do you want to promote my book?” He’d be like, “No.’ When I went to Tony, guess what I had? I had something that was of value to him. I had this thing it was called a list. And a list is a platform. I could say, “Hey Tony, man you’re amazing. I want to promote you to my list of 500,000 entrepreneurs, would you be interested?” and he’s like, “Yes, I will listen to you because you have a platform.” Your list opens up doors, it opens up any doors. I don’t think there’s a human being on this planet I couldn’t get to right now because of my customer list. That’s how powerful of a tool it is. It’s the key. And when you have a list, you have power. You can do swaps, you can promote other things, you can sell your products, sell somebody else’s product, you can have an idea, you can brainstorm, it becomes easier because you don’t have to, again, right now we’re creating products where we’re guessing, we’re hoping, we’re putting stuff out there and we try to sell it and it doesn’t buy. And we’re like, “oh, we spent all this money on traffic and it didn’t work.” Whereas if you have a list, you don’t even create the product. You’re like, ‘I’m going to send an email to my list and see if they buy.” They bought, “Sweet, I’m going to go out there and create the thing.” The other powerful thing, I think it was John Lennon, was it John Lennon or Paul McCartney, this was them writing, and I remember the story. They were sitting one day and they wanted a swimming pool. And he said, “I’m going to go write myself a swimming pool.” and he walked inside and he wrote, I think it was Yesterday. Boom, got the royalties and bought the swimming pool. He wrote himself a swimming pool. I remember Dan Kennedy, he, I love Dan. I’m a lot more, he calls his list his herd. Like, “Build a herd of people.” And I remember he used to always say, ‘If you want to buy something in your life, figure out what it is you want to buy,  a new car, a new house, whatever, then send the bill to the herd.’ That was what Kennedy used to always say to us all the time, back in his mastermind group. “Send the bill to the herd.” So it’s like, “I want to buy a new car, what’s it gonna cost? This one costs $150,000 for a new Tesla. Cool. Send the bill to the herd. Write an email, send it out, have them pay for it. Everything is free.” That’s the power of a list. You have to make that the focal point because that is your business. Everything else is good. Having a webinar is good, but the reason why it’s good is because it builds a list profitably. Having a book funnel is good, but why is it good? Because it builds a list profitably. Having a summit funnel is good. Why is it good? Because it builds a list. All those things, the only reason why they ever even matter at all, is because they build a list. That’s it. Every funnel I’ve ever created in the entire history of my life, is about one goal and one goal only, and it’s to build a list profitably. That’s it. If I have a list I can sell whatever I want. I can sell them software, coaching, supplements, underwater scuba lessons, I don’t even know. You can do whatever you want. That’s the magic. The list is the key. Alright, have I drilled that into everybody’s heads enough? I hope I have. If not, I will rant even more. So now you’re all like, “Sweet, I got a list. Now I get the thing, I need a list. But how do we get a list?” So a couple things. Number one, you need to make on your whiteboard a big thing that says, “How many people have joined my list today.” And you look at that number. And if it’s zero, you need to be angry. If it’s one, you gotta be angry. Start being angry because the anger is what’s going to get your mind to be like, “What’s the next thing? What’s the ideal? What’s the thing I gotta create or do to get somebody to get on my list?” Alright, so that’s number one, putting that number and making it front and center of your entire business. Looking at it over and over again so you see it, so you start thinking about it. That’s number one. Number two now, it’s like, “Okay, if I’m going to build a list, I’ve got to…” List building is basically, you’re trading. Like, give me something in exchange for your email address. So it’s like, I need to create something really, really cool. It doesn’t mean it has to be big, doesn’t have to be a book, doesn’t have to be a thing, but something cool that’s unique, that’s fun, that’s interesting that you can, that’s got a really good hook. It could be as simple as, this thing I’m yelling my rant right now, this could be very simple and easy a lead magnet to put on a squeeze page. I could be like, “One night I went to my coaching members and I ranted for 45 minutes on the power of list building and I showed them 5 or 6 of my most powerful ways to build a list. If you want to watch that video right now, go opt in right now.” That could be it, this could be me ranting. You could get on your phone and just rant for 15 minutes on the phone and that could be the lead magnet, that could be it. It doesn’t have to be something that’s huge and hard, it’s got to be something really, really cool. So you create that and then it’s like, you create that, you create a really basic landing page, squeeze page, and a thank you page where you give it away, and that’s phase one. That’s why when we started this round of two comma club x coaching, the very first training I did was a two hour training on lead funnels, how to build a list through lead funnels. And I apparently didn’t rant loud enough in that for everybody to hear. So I’m ranting loud now. If you haven’t gone, go back to that training. I show, I think I show 110 different examples of landing pages and lead funnels and how they work and how people, different opt ins people use, and different bribes and the layout and structure of the pages. So it’s all in there, so go check that out. So a squeeze page is good, but now it’s like, okay how do we get people to opt in. Because it’s like, traditional just Facebook ads, yeah, you can go buy Facebook ads, and you’re looking at anywhere from a buck to 5 bucks per lead. So especially when you start, that’s a heavy pill to swallow. So for me, Facebook ads are awesome and they’re great. I didn’t my very first Facebook, I didn’t buy my first paid ad for over a decade. So for the first decade I was like, ‘I gotta figure out other ways to build a list.” And what’s fascinating, back then we did not have Facebook, we did not have Myspace, Friendster wasn’t selling ads. Google slapped everybody, so it worked for like a week, you know when I got in, it worked for like a week or two and then it stopped working for everybody. So I didn’t have an advertising platform to build a list on. It wasn’t a thing. So I had to be creative. I gotta build a list, “How do you buy a list?” It wasn’t like go buy ads somewhere. It was like, you’ve got to be creative. How do you build a list? So pretend for a moment, I don’t have Facebook, I can’t pay for leads. How am I going to generate leads? I start looking, there’s other people that already have a list. So if they already have a list, how do I get access to…You have a list…. Do you guys remember the Wedding Singer when Adam Sandler goes to the bank with Kevin Nealon there, and he’s interviewing for a job and Kevin Nealon is like, “Why should I hire you?” and he’s like, “Well, you’ve got money. I need money. So I was hoping you could hire me and give me some of that money.” It’s the same thing. “You’ve got a list, I need a list, how do we do something together so that your list can join my list and I have a list too?” As dumb as that sounds, that literally is what went through my head all the time because I didn’t have a list and other people did, so I’m like, “How do I build the list?” A lot of it was going out and like, “Okay, how do I create something with this person? How do we do a partnership?” I did summits like crazy. I’ve been in more summits than you guys would ever believe. If you ever go back in the internet archives you can see a lot of them. But I did a lot of summits. I put on my own summits. Why did I put on my own summits? Because I knew that all the other people I was going to interview in the summit had a list and I didn’t. I didn’t even position myself as an expert initially. I just “okay, I’m going to do a summit. It’s called the Affiliate… in fact, it was Affiliate Boot Camp.” I think I’ve launched affiliate boot camp six times. But my very first one was Affiliate Boot Camp, and I just found six affiliates, excuse me, I think it was 12, I can’t remember it’s been a long time, a decade or so. A whole bunch of affiliates, I put them on a summit, and I was just the interviewer. I wasn’t teaching anything, I just interviewed people. And then I had everybody promote this summit, I interviewed all the people and I got a list. And it wasn’t a ton, I think I got 1500-2000 people to join my list. Now I had a list. And I leveraged that list. I went to someone else and said, “Hey, your product is really cool. I’ve got a list, it’s not huge but I’ll promote your product if you promote mine.” Someone’s like, “cool, I promote your product.” And all the sudden we did exchanges. They promoted mine, I promoted theirs. And what would happen is I’d make a little money, they’d make a little money, but I’d get people joining my list. Then I started thinking, okay, I know all these people that have lists, and a lot of them are affiliates, they promote other people’s products. So what if I created something really, really good and most people are paying them 50% commission on the product, what if I came back and paid them 100% commission? And at the time no one had ever heard of that before. So I go to people, “Hey I created this amazing product. Check it out.” And they’re like, “That product is really cool.” And I was like, “What if I pay you 100% commission to promote it?” and they’re like, “Why would you do that?” “I don’t know. Because I’m a nice guy and I feel like you should get all the money because you’re the one who built the list, and you spent the hard time, energy and effort, and you’re way cooler than me. So I’ll let you sell my product and keep 100% of the money.” And so many people said, “Dude, that’s an awesome deal.” So they would promote my product and they would keep 100% of the money, and guess what I would get? The list, their list would join my list. And all the sudden those people became my people. And the next thing I sold, I kept all the money from. That was the magic. I remember I had one friend, he did a really cool thing. He had these CDs that he used to sell for, I can’t remember, I think it was $300 for these CDs. And he was doing okay with it, but not killing it with these things. And he’s like, “You know what I’m going to do? I’m going to take my $300 things…” and back then he put them on CDs or DVDs, so it doesn’t work as good nowadays because people don’t really have DVD players, but back then it was a thing. And I remember he did this big Christmas promotion and he went to all these big, huge people’s lists and said, “Hey for Christmas, how would you like to give your list my $300 product for free?” and people were like, ‘That would be awesome.” He’s like, “It’s free, so you’re not going to make any money. But they get a cool gift and it’s coming from you and it’ll be awesome.” So he sent these pages for each person, and I didn’t do it, but it would have been like, it was called The Marketing Quickie, so it was like marketingquickies.com/Russell. So you go to Marketing Quickies and you see that the CDs are like $300, if you go to /Russell it was like, “Hey this is, (what was his name? Was it Andrew?) I did this partnership with Russell because you’re on the list, normally when you go to the homepage, you can go see it, it’s $300 for this product, but because you’re Russell’s subscriber, I’m going to ship you out a CD for free, all you gotta do is put your name and address down below and I’ll ship you a CD for free.” So he came to me and I don’t know, like 400 other people, he asked tons of people and most of them said no. But he had 30 or so people say, “Sure that sounds awesome. It would be a great gift for my audience.” They all sent emails to their list, they went to the page, filled out the form with the shipping address everything. He went and burned CDs all Christmas long and sent them out to people. And when all was said and done, he ended up with a list of 18000 people, boom, by giving away his product for free. “But Russell, now I’m not going to make any money.” Again, your business isn’t your product. Your business is your customer list. Now you got a customer list, now make another product, figure out the next thing they want to buy. I remember Tellman Knudsen, Tellman I remember I had just been building my list at the time. I thought I was a hot shot. I think I had, how much was it, I probably had 40-50,000 people on my list at that time. And he messaged me one day, I didn’t know who he was, some of you guys may not know Tellman, he’s not as big in our market as he used to be back in the day, but he’s more in the personal development, hypnosis market now. But he used to be in internet marketing, in fact, he owned listbuilding.com for a long time. But anyway, I digress. He came to me and said, “Hey Russell, I’m doing this really cool summit where everyone’s talking about how they built a list. And I want to see if you’ll promote this summit to my squeeze page, and then you can be on the summit?” And I was like, “No dude, that’s the stupidest thing I’ve ever heard.” And he’s like, “Why?” and I’m like, “I’m not going to email my list to your squeeze page, then half my list will go on your list, and what’s the benefit for me?” anyway, I told him no and hung up the phone. And then like 6 weeks later I see this big launch where every single person on planet earth is emailing their list to this brand new newbie’s squeeze page, Tellman. It was like, in fact, if you go to, I wonder if it’s still there. It used to be listcrusade.com I wonder if it’s still there. Crusade is a hard word to spell. I spelled it wrong. Anyway, I’m sure if you go back to the Wayback machine you can find. But it was just a page that was like, “Hey learn list building secrets from (and it had all the people’s names). Give me your email address and I’ll give you access to all these interviews.” And he did it, and like I said, 6 weeks later I saw all these people emailing. Boom, boom, boom. Person after person after person, all these big names. I was like, “What in the world.” And I remember, I watched his campaign and he built a list, I found out later, of over 100,000 people from this campaign. I remember messaging afterwards. I was like, “Dude, how did you pull that off? Because you asked me, I thought you were insane and I told you no.” and he’s like, “I know. Most people thought I was insane. I asked 70 people and all 70 of them told me no. Then I asked the 71st person,” and his name, I think it was the nitro guys, Matt and Kevin Wilkey, he them and they said yes. And he’s like, “Oh my gosh, I got my first yes.” So then he went to the 72nd person and said, “Hey I’m doing this project, these two guys just said yes. Do you want in on it?” and then that guy’s like, “Yes.” And he went to the next person. “Hey I’m doing this project, that person and that person said yes. Do you want in?” “Yes.” The next 40 people said yes afterwards. But he got 70 no’s in a row before he got his yeses. Is that crazy? And then boom, at the end of the campaign 100,000 subscribers. I think year one in his business he made $760,000 and all he did was email to those lists, all the other people’s products and sold their products. He didn’t even have his own product that first year. He just built a list from everybody else’s list and then sold other people’s products. Do you guys see this? It comes down to this creativity. How do we do this? How do we do it? It’s like how do I create cool things that I can somehow incentivize somebody else to promote? One of the things Nick said, and I’m going to tease him a little bit about this, but he said, “I thought that I had a bunch of friends who I assumed were going to help me promote the product.” Why would they help you promote the product, there’s no reason why someone would help you promote the product. I have to make a better offer to my affiliates than I do to my customers. People always think, “Well Russell, everyone promotes Clickfunnels.” Why do you think everyone promotes Clickfunnels? Number one, we pay 40% recurring commission for the lifetime of the customer. Higher than any other SAAS platform on this planet. Number two, I paid for a dream car for everybody. Number three, I bring them onstage and give them street cred. Number four, a lot of times we have 100% affiliate commissions on books, on offers, OFA. Number seven, book deals when we do the book launches we always do $20 to give away a free book. I work harder to get my affiliates to promote than I get my customers to buy. So you have to understand if you want somebody to promote for you, it’s not just like, “Oh promote me. You should promote me because we’re friends or because we know each other.”  No, don’t ever expect that. My best friends on the planet, I do not ever expect them to promote my stuff. I still go out of my way to sell the crap out of every one of those guys as well. I gotta make an offer for every single one. I don’t care if I’ve been friends with them for a decade and a half, for them to promote me, I still sell them on why they gotta promote me. And we make those offers insane. So when you thinking you want affiliates to promote you it’s like, “What do I give them? Do I give them 50%? Do I give them 100%?” I can’t tell you how many messages I get from people like, “Russell, I have an idea for a product, if you promote it, I’ll give you 50%.” I’m like, “Dude, really good affiliates don’t take 50%.” Especially for info products, they don’t want 70 or 80 or 100. We’ve got deals we’ve done in the past where we’d pay 150-200% commission on things. Why? Because we want the list. One of my very first mentors, his name was Mike Lipman. I remember seeing him onstage one time and he said, he was talking about doing these offers, they make these free DVDs. “We sell these free DVDs, somebody buys the DVD and we call them on the phone and we sell them coaching.” He said, “Guess how much money I spend to sell this free DVD?” And I was like, “I don’t know.” And he said, “$30. I pay an affiliate $30 to give away a free DVD.” I was like, “What? You’re going to be broke in like 13 DVDs. How does that work?” And he stopped and said, “Russell, you have to understand, amateurs focus on the front end. Amateurs focus on the front end. Professionals focus on the back end.” He’s like, ‘I spend $30 to give away a CD, but I average, if every CD I give away I average $200 in sales on the phone within 6 weeks.” So for you guys, start thinking about that.  How do I create something at such a good deal for the affiliates to promote, I give them so much up front….Why do you think we pay 100% on our OFA, One Funnel Away challenge? We pay 100% because right now we got, last month 6500 people joined OFA. 6500 buyers, guess how many leads came from that? A whole lot more than that. I think, yeah, a lot. And it cost me a ton. In fact, I lost money. I think we spent $70 per box, maybe $60. I might be misquoting, 60-70 dollars per box for the One Funnel Away Challenge. Plus 100% commission, so it cost me for every box I sell, I lose $50-60. But what happens? Amateurs focus on the front end. I focus on the backend. I get a customer, I bring them into the value ladder, I bring them to the things and they ascend and they get stuff, and all sorts of stuff like that. That’s what I want you guys to understand. It’s coming back down to how do we create something amazing? And if you’re nervous, again, it comes back to especially at the beginning when money is tighter, paying Facebook a dollar to 5 dollars per lead is scary. But it’s like, what if we come back and what if I took my $300 product and put it on CD and people pay $4…maybe not CD, maybe MP3 player, whatever, and pay $4 for me to ship it out to them. Or maybe it’s a book. Maybe I take my best presentation, my best Facebook live, my best whatever and I get it transcribed where it’s like a book, and I get affiliates to promote it and they give it away for free, and I’ll print it and ship it and send it out to people and they pay $5 for me to print it and ship it to them. And I get the lead and they get whatever. Or maybe it’s co-branding. I used to do this all the time, where I would find somebody who had a list, who was better than me. I’ll tell you if I can think of somebody off the top of my head. Mike Filsaime and I used to do this. We did it a couple of times, where we had both done a pre-launch, in fact, if you go back to the internet archives and you go to prelaunchsecrets.com, go to the wayback machine, you’ll see it. But basically he had done a bunch of pre-launched, I had done a bunch of pre-launches, we came together and created prelaunchsecrets.com and it was basically a telesummit where it was like, ‘hey come listen to the summit and you’ll hear Mike talk about his pre-launch, I’ll talk about my pre-launch. We’ll talk about what we both did and then you get it for free.” So Mike promoted it to his list, I promoted to my list, when leads came in, we both got the leads, so they joined both our lists when they came. So basically, he got some of my leads, I got some of his leads, we both got better. We gave away this really good training for free. And I think we had an upsell where you could buy, I can’t remember, something we put together for an upsell, to try and make a little money off it. But that was it. And then I did another one with Josh Anderson, and with Jeremy Burns, I’m trying to remember some of my old buddies from back in the day. It’s the same kind of thing. I would interview them, interview and we’d put together a thing, where it’s co-branded, we both create something together, we both promote it, we both split the leads, and boom, both of our lists got bigger. So it’s like looking at people who already have lists, looking at people who have a following. Co-branding and going into each of these different markets and doing that. The first part of your business, you guys have to understand, the first part of your business is all about getting land. It’s getting people. In fact, at a recent inner circle meeting, it was interesting, Brandon Poulin was there and he was talking about how the first half of your business is all about gaining ground. And th second half of your business is about protecting it. And hopefully none of you guys have to go through that part of the process, but we get to the spot when now it’s like, you know we have legal crap, and other stuff to protect your land. People throwing lawsuits at you all the sudden. That’s the part of the design that sucks. You guys are in the fun part of the business where you’re like gathering land. This is the great, if I could sit down in this range of how to get more land, it’d be the greatest thing in the world. But it’s thinking about that. This is the part of my business where I gotta gather land, I gotta get people as quick as I can. So it’s doing a little bit of a lot of things consistently, every day. Your full time job, this is your job, this is an 8 hour a day job, to hustle to build an audience. Until you have an audience, you don’t have a business. Until you have a list, you don’t have a business. So it’s going out there and buying ads, doing affiliate deals, you’re doing partnerships, you’re getting people to email, you’re doing summits, you’re doing podcasts, everything you can do to capture land. It’s just not one thing, it’s a whole bunch of things. Just trying thing after thing after thing, and if it doesn’t work, don’t freak out. Do the next thing and the next thing. It’s going to a potential dream partner who has got a list. “Okay, you’ve got a list. What can we create together?’ or coming to them with a plan. “Hey, I’ve got a really cool idea. I can, your audience is good at this, I’m good at this.” Like Noah St. John did this back in the day. At the time he had no, he was a personal development guy and his whole pitch is like, a lot of times he’s like, “Russell, you teach people the most amazing marketing stuff in the world. They’re sitting there, they got their foot on the gas because you gave them all the information, but they’re all freaked out, so the same time their foot is on the gas, the other foot is on the brake. So they’re spinning out and nothing is happening. Your product helps people put their foot on the gas, my product helps them take their foot off the brake. Let’s do a partnership where your people can come in and buy your product, and then they get my training. My training will help them take their foot off the gas.” And if I remember right, this was a decade ago that he first pitched me on this. He didn’t want money for it. He was like, “Just put this on your thank you pages and have people click the link, they go over and fill out a form and then boom, I’ll give them access to my course.” And when they filled out the form, guess what they did? They joined their list. One of my buddies, Joel Marion and Josh Mazoni, they launched biotrust which is a supplement company. If you look at how they did it, they didn’t go and buy a bunch of ads initially. What they did is they went to all the people who already had traffic right, they already had funnels. They went to the thank you page of every single person’s thing, and on the thank you page they’d have a button that said, “Thanks for buying my info product about how to get 6 pack abs. Click here to find out my number one recommended supplement.” They’d click there and go over to a squeeze page and put the name and email address in and then boom, they were put on Josh and Joel’s list, and then those guys emailed the list every single day selling protein and things like that. And as they were selling all those things, all those commissions were going, excuse me, all the commissions would go to the person who referred them over to the squeeze page and they just sold, they’d sell people like crazy and all the commissions went back to that person. Just like in Clickfunnels. When someone sells one of my books and we get them to buy Clickfunnels, that affiliate still gets them money.  So he just put a squeeze page on every one’s thank you page. So it’s looking at that kind of thing. How can I go to other people that I know in my market who maybe have a little bit bigger following than me, and how do we start partnering together and we tag team together and we create cool things together? I’m trying to give you guys as many different tactical ideas to jolt your brain as possible. What else, what else? One thing is I’m thinking more just tactical ideas, I remember when I first got started in this game, Ifirst got the gist of list building, and I remember I started looking who the list builders were. And if you don’t know how the list builders are in your market, that’s your number one homework assignment, that’s even before writing the number on your board of how many people joined today. Who are the list owners in your market? And I’m talking about email lists. There’s so many different types of lists, but emails still to this day, are still the most powerful. Getting on someone’s podcast is good, and it’s awesome, but getting them to send an email for you is better and it’s faster. It just still is. Someday it may not be, but as of today, it’s still the best. So I’m talking about email list builder. So who are the email list owners in your market? So I remember that was the first thing I learned about building a list. I’m like, “Cool, who are the list owners?” and I started listing them out. I remember the ones at the time were like Joe Vitale, Mike Gillespie, who are the other names? All the different names. So I was like, “Okay, I’m going to do a deal.” And I remember Joe Vitale was the first one, I thought he was so cool. And he is cool actually, but I remember at the time I was like, ‘Joe Vitale is the man. I wanna be the like, I want him to promote my thing.” And I built this whole thing up and I remember I built a whole, I remember studying his stuff and going through and learning stuff, and I was like, “okay, I have something I can provide his audience, it’s going to be a huge deal.” And then I emailed him and guess what I heard back? Nothing. Crickets. Crap. So I emailed him again, nothing. I emailed him again, nothing. I’m like, ‘What a punk. He should be responding back to me. Doesn’t he know that I spent all this time and energy learning about him and focusing on him?” I say that because I’m being vulnerable but, I guarantee that happens to me all the time. I get people hitting me on Instagram, on Facebook, all sorts of places and I don’t respond back to them because I can’t. I’m drowning. Looking back now I’m like, “Joe, I get it. So sorry. It totally makes sense why you didn’t.” But he didn’t right. And I was trying all these people that were at this level up here, I’m reaching out to them, and none of them respond back to me, and I was all angry and mad. And then I remember I was just like, “Man, this game sucks. No one’s out here for the little guy. I thought this was, everyone was here to help each other, and apparently not.” All the bitterness that I could possibly have was all there. And then I went to this forum at the time and I met a dozen guys, who were all about my level. We’re all doing that same kind of thing, and no one had a huge list. I think my list was 200 people at the time, Mike Filsaime was one of the guys in there. Mike I think had a list of like 5 or 6000 people. He had just come out with a product called Carbon Copy Marketing and he had them on CDs and he would burn the CDs. I remember that I think he was charging $5 or $10 for them, and it was like a $97 product and it was cheap, and he was using it to list build.  Looking back now it’s like, oh he was doing it to list build. He started building up this huge list. So that’s what he was doing. And I emailed Mike and sent him a copy of my product, he’s like, ‘This is really cool. I’m going to promote it.” He promoted it and then I was like, “Cool man, thanks for promoting it. Who else do you know?” and he’s like, “Oh, you should meet this guy, this guy, this guy.” And he told me two or three other people, who same thing, had a list about the size of mine, maybe a little bit more, kind of the same area. And we got to know each other, and had another one promote me, then another guy promote me, then I promoted this guy. And we started, it was interesting, all these guys were at this level down here. And I remember looking at all these guys up here, like the Joe Vitale, Steven Peirce, all these guys that were untouchable, and we were down here. And we start promoting and cross promoting and helping each other out. And what happened was interesting. At that level we started getting bigger and started getting better and our list started getting bigger, and they started responding more and they started getting more people. And then every single person we brought in knew three or four other people and we’d get them in and we’d get them in. And pretty soon I’d have this network of 30 or 40 people and we’re all helping each other and cross promoting each other and doing deals together and co-branding products together and we’d both promote the product. Do all this stuff, and soon, in about a year, year and a half time our list got to the same size, or bigger, than these people I was looking up to. I remember by that time I was doing a project and I was like, “Oh, it’d be cool to do this thing with Joe Vitale.” But I was like, “I can’t message him. He hasn’t responded to like 6 of my messages.” I’m sure I said something stupid in there. I don’t even know. I probably said something, I don’t know, probably something embarrassing. But I was like, “I’m just going to email him.” And I emailed him and Joe’s like, “Oh man, I see you everywhere right now. I’d love to do something with you.” Emails me back instantly. I was like, “Oh my gosh. I’m in. I’m in the cool kids club.” Then we started doing deals with people at this level. And guess what, all of us grew to the next level and kept growing and growing and growing and that’s how we started growing. So I think it’s a big thing for all of you guys. Look in your market. Start looking around, who are the list owners and then get to know them. Build partnerships, build friendships, take them to dinner, buy them a party. And then actively try to figure out things. A lot of times I see people doing the dream 100 and they send gifts and try to do nice stuff, but they never ask for something. Ask for stuff! You’re both trying to help each other. Get on the call and be like, “How can we help each other? I’m really good at this, this, and this and you’re good at this. What can we do? Can we do a summit together? Can we do a cross promo? Should we create a product together? You promote it to your audience, I promote to my audience, we cross pollinate. What can we do?” And then after that stuff be like, ‘Who else do you know that I can work with?” they introduce you to people and you introduce them to those three people that you knew and worked with in the past. You start building this network of people that becomes super, super powerful. In fact, I’ve actually just written this in my Traffic Secrets book. This is a lot of spoilers for you guys, for when the book comes out in the near future. Do you guys remember the movie, Never Been Kissed with Drew Barrymore in it? It’s one of those cheesy movies, that I don’t know why I watched it but I did. I’m sure my wife made me. But in the movie Drew Barrymore goes to high school, she’s a complete loser, and then she leaves high school and then she gets a job as a reporter. And then her boss wants her to do a story on all the cool kids in high school who are all into drugs and all the stuff. So she’s like, ‘I’m going to go back to high school.’ And she goes back to high school and instantly within 5 seconds she’s back in with the nerds. She’s in the chess club, the music, and all these things like that. And all the stories she’s bringing back to her boss, he’s like, ‘I want a story about the cool kids. I don’t care about chess club and things like that.” So she tried to get into the cool kids club, and just gets rejected every single time. So she goes back home to her brother who is David Arquette and tells him this whole thing. And he was like the cool kid in high school. He was like, “You’re so lucky to be back in high school. I want to be back in high school.” And she’s like, “No, it’s horrible. The kids are so mean.” And he’s like, ‘If I were back in high school, I’d be cool again.” And she makes fun of him like, ‘No, you couldn’t be it.’ So the next day at school, she goes back to school again and all the sudden she sees her brother come in and she’s like, ‘what are you doing?” and he’s like, “I just registered for high school.” And she’s like, “Whatever.” Anyway, he walks into the lunch room the very first day and he grabs a big old tub of coleslaw from the lunch lady, stands up on the table, and starts trying to eat the entire thing of coleslaw. So he eats this whole thing of coleslaw, and all the jocks, all the cool kids around him chanting and cheering and by the time he’s done he’s just covered in coleslaw. And they pick him up and carry him out of the lunchroom. I maybe exaggerated the story. I can’t remember perfectly, it’s been about a decade since I’ve seen it, but you know what I mean. All the sudden he becomes the cool kid. And Josie, who’s Drew Barrymore’s character, goes back to him later and is so mad at him and frustrated. And he said, ‘No, no, I want to show you something.” So he walks over and teaches this principle that’s so, so powerful. Again, I’m slaughtering the story, but conceptually hopefully this makes sense. So he goes over and he starts telling people, “Hey you see that girl Josie over there? We used to date but she broke up with me. She is so cool, she is so blah, blah, blah, whatever.” And the guy’s like, “Really? She’s that cool?” “Oh yeah, she’s amazing.” And then all the sudden he goes and tells someone else and tells three or four people and all the sudden, within a day or two, all these people come over to Drew Barrymore’s character and bring her into their thing, and all the sudden, that quick, she’s one of the cool kids. And David Arquette’s character says something that’s so powerful. He said, “If you want to get into the cool kids club, all you need to do is get one cool kid to think you’re cool.” Boom. Are you guys getting this? So for you, as you’re building your dream 100 looking at this thing and trying to figure out, how do I get in this network of people? You don’t have to get everyone to say yes, you have to find one cool kid to think you’re good and you’re in. That was the moral of Tellman’s story that I told you guys 20 minutes ago. Tellman called 70 people in a row. 70 people told him no, and then one cool kid said yes, and the next 40 said yes. All you need is to get one kid to think you’re cool and you’re in. So who is that in your market? And if you don’t have a list of 10, 20, 30 people that are in your market, these people right here have my customers, they’re on their list right now. If I can figure out a way to work with them, their list will become my list. This is what we’re talking about. I’ve been preaching dream 100 for a decade and for a decade and for some reason the majority of people never do it. And dream 100 does not mean sending out big packages in the mail, it means Facebook messaging someone saying, “Hey, what’s up. What do you do? How can I help you? I’ve got a product, you’ve got a product, let’s do a deal together. What can we figure out?” that’s what dream 100 is at its core essence. It’s getting in there and networking and trying to find out who’s the cool kid. Because you get in with one cool person and that person thinks you’re cool, it opens up all the other doors. Does that make sense? For me, my cool kid was Mike Filsaime. As soon as Mike Filsaime said I was cool. He did my first promo on ZipBrander, one of my very first products ever, he went out and he’s like, “Hey Gary Ambrose, hey so and so, he so and so, this guy’s named Russell, he’s really cool. You should do deals with him.” And I did deals with all three of those guys. And I asked them, “who else do you guys know. You guys are awesome. Do you know any other cool guys like you?” They’re like, “Yeah, you should meet him and him and her and her and that person.” And brought me in, and then within months my network grew very, very big. And then all of us started cross pollinating, cross promoting and all of us as a market grew to the next level, and grew to the next level, and grew to the next level. Alright, does that make sense you guys? There’s a million tactical ways to build a list, but it just comes down to thinking about it differently. Think about it like that is your business, that is the core thing. How do I do it? Who already has my customers on the list? How do I get to know them? How do I become friends with them? What can I create with them to get them to promote my thing and I can promote their thing? How do we do these kind of things? And maybe, let’s say, coming back to Nick specifically on this one. Nicks new course in on Facebook live. And it’s like, okay who are people in your market that have a big, like have a fan page with 30, 40, 50, 100,000 followers right now. And come to that people and say, “Let’s be live together to your fan page, and let’s talk about the power of Facebook live’s and at the end we’ll make a special offer. I’ll pay you 75% commission on every single one.” Boom, that fast you’re in front of their entire audience. There’s a reason why I launched my book I said, “Tony Robbins, can you interview me?’ He’s like, “Sure, I’d love to interview you.” I’m like, “But not on my page. My page has my fans. I want to be interviewed on your page.” He’s like, “What?” I’m like, “Yeah. Let’s do the interview on your page.” And he’s like, “I guess.” So we do the interview on his page and guess what? His 3.2 million fans saw the interview because it was on his page, and I got all his people to come and buy my book. And then I asked Tony, “can my team login to your ad account and buy ads? I’ll pay for the ads, you’ll get affiliate commissions on it.” I’m selling my partners harder than I’m selling my customers. “I will login to your ads, I will pay for the ad cost and I’ll pay you affiliate commission and we’ll keep pushing the interview.” He’s like, “Sure.” So we logged into his ad account for like 3 months after that. I was spending as much money as possible to show every one of Tony’s fans my interview with Tony on his page. And we ended up getting, I think that video had 3 or 4 million views on it during that time. So it’s that thing. Aaron said, “The first step is admitting that we’re not the cool kids yet.” Exactly, exactly. Toby said, “I’m building a list of agency owners and marketing freelance, I have about a thousand so far. DM me if any of you guys want in.” You know as much I think Gary Vaynerchuk’s a…I’ll leave it there because this may be public some day. As much as I love Gary Vaynerchuk, the best thing he said, “You guys know what business development is, business development is getting your phone out, going to instagram and going to your DM’s and DMing each person. Not copying and pasting. Literally DMing each person a personal message. Like, ‘Hey, you’re awesome. Hey, you’re awesome.” By the way, I’m going to geek out for a second because I got really excited about this. My favorite author right now is a guy named Ryan Holladay, he’s written some of the most amazing books ever. So many good ones. Trust Me, I’m Lying is insane. It will change the way you look at the news, Perennial Seller about how to create works of art that last for forever. Super powerful. Then he wrote, Ego is the Enemy, The Obstacle is the Way, a whole bunch of other ones. So I follow him on Instagram and he’s got a new book coming out and posted a manuscript. I commented, “Dude, I love your books. I cannot wait to read that.” And then he DM’s me, my favorite author on the planet DM’s me personally. I’m like, “Ah.” So I DM him back and we’re back and now we’re like friends, that fast. I’m talking about “How can I serve you? Can I help promote your book? Can a do a thing? What can I do to help serve you?” I’m not asking for anything. I’m just trying to legitimately help him and serve him, and I guarantee some day in the future, who knows, a year, 5 years, 10 years something cool will happen from it. But I’m reaching out. So Gary Vaynerchuk, business development is sitting on Instagram DMing the cool people and trying to get in the cool people’s club, and commenting and saying stuff and being active in their lives, so that you’re not just some dude who shows up one day on their news feed, in their DM and they’ve never heard of you. Anyway, just a thought. Anyway, alright. The last thing I’ll say, just within this community you guys, and I’m saying this right now inside the Two Comma Club X community, the same thing if you’re listening on the Clickfunnels community. We create these communities for a reason and obviously there’s a lot of, not in the Two Comma Club Community, but in the Clickfunnels community there’s a lot of people that come in there and try to poach people and try to get customers, but there are amazing people in there as well. It’s like, how do you go in there and start looking around. Who are the people that are legit? Who are the people commenting, giving good value? Those are the people you should get to know. If they are in the forums commenting and posting and stuff like that, they’re trying to create business, they’re trying to do good stuff, they’re trying to help people. Those are the kind of people you want. Go in there and comment on their post. Yeah, that is cool. And go back to their FAcebook page, follow them, send them a message, get to know people. That’s part of this game. Yeah, that’s how this whole game is played. So anyway, I hope that helps all of you guys. I hope that helps you Nick. I hope it helps everyone here in Two Comma Club, and again, if I post this as a podcast, I hope it helps everybody else as well. It’s just shifting your mindset and start focusing on that. Because as much as I love funnels and as much as I love coaching, as much as I love software, as much as I love all that stuff, the only thing that matters at the end of the day is your customer list. Every funnel is built so I can grow my list. That’s it. That’s the purpose and that’s the reason. So I don’t know how long we’ve been going for tonight? Anyone know, anyone timing this? Anyway, I hope this is valuable to all you guys. I hope that it just becomes the focal point. I think within our community here in the forums be posting how many people joined your list today. “We got 10 today. We got 50 today. Got 20.” As soon as you start focusing on it it will keep on growing. I can’t tell you how much, the times that business has stalled, that’s the number to look at. Right now inside of Clickfunnels, it’s interesting. If you look at the Clickfunnels, every morning we do what we call the daily pulse, and it’s all hands on deck Charfin style meeting, we all jump in. It’s a 7 minute long meeting and guess what the meeting is? The meeting is each department sharing their critical numbers. And the critical numbers are like our traffic, how many books did we sell today, how many Clickfunnels trials did we sell, and how many new are on our list. That’s the numbers. And we’re looking at it every single day because whatever you look at grows. If you don’t look at it, it shrinks. Focusing on that, focusing on it, focusing on it. Gene says we’re 46 minutes in. Sweet. That’s almost as long as the first one Nick. So for those that don’t know, this is part three of his podcast coaching episodes. So the first, I’ll re….I talked about this at the very beginning, but for those that jumped on late, the very first one I did July 19, 2017. If you go to the marketing Secrets podcast and go to episode number 18, it’s called How to Make it Rain. And then a year later we did two more on November 21st, it was called My Conversation with a Friendly Giant, part one of two. And then November 26th is My Conversation With a Friendly Giant, part two of two. All of that is in the Marketing Secrets archives, go back and check them out. This will be the third installment. So next year, Nick, the whole, my goal for you is at that point your list is going to be at least 50,000 people big, and money will be flowing like crazy. And the questions are going be like, “so where, how do we invest this money. What’s the next step? I want to make sure I’m protecting my family and my future.” Because that’s the best place to be. And one more thing I want to comment o

Meie tänane külaline on Sander Gansen. Ta on kui kurioosne eksemplar sellest, mis juhtub, kui laps pärast rääkima õppimist ettevõtluskeskkonda laagerduma panna. Sander on olnud oluline ja tihtipeale eduni vedav liige (loe: hustler) sellistest ettevõtmistes, nagu Quik Tract, Shipitwise, Robotex ja Springrise. Selles podcastis räägime Sandriga järgmistel teemadel: * Miks ei pruugi taksojuhtide ametid masinatega asenduda enne raamatupidajate omadest?* Mida peab tegelikult tegema, et end "hustleriks" nimetada? * Kuidas hoida paarisuhet, kui ettevõte nõuab suure osa päevast? * Mida see tähendab, kui pole motivatsiooni enda seatud eesmärkide täitmiseks? * Kuidas oma eesmärke organiseerida? Podcast on lindistatud 15. märtsil 2019 Tallinnas.Ryan Holiday raamat Perennial Seller: https://books.google.com/books/about/Perennial_Seller.html?id=X-VwDgAARyan Holiday raamat Ego Is The Enemy: https://books.google.ee/books/about/Ego_is_the_Enemy.html?id=pOh5CwAAQBAJ

Meie tänane külaline on Sander Gansen. Ta on kui kurioosne eksemplar sellest, mis juhtub, kui laps pärast rääkima õppimist ettevõtluskeskkonda laagerduma panna. Sander on olnud oluline ja tihtipeale eduni vedav liige (loe: hustler) sellistest ettevõtmistes, nagu Quik Tract, Shipitwise, Robotex ja Springrise. Selles podcastis räägime Sandriga järgmistel teemadel: * Miks ei pruugi taksojuhtide ametid masinatega asenduda enne raamatupidajate omadest?* Mida peab tegelikult tegema, et end "hustleriks" nimetada? * Kuidas hoida paarisuhet, kui ettevõte nõuab suure osa päevast? * Mida see tähendab, kui pole motivatsiooni enda seatud eesmärkide täitmiseks? * Kuidas oma eesmärke organiseerida? Podcast on lindistatud 15. märtsil 2019 Tallinnas.Ryan Holiday raamat Perennial Seller: https://books.google.com/books/about/Perennial_Seller.html?id=X-VwDgAARyan Holiday raamat Ego Is The Enemy: https://books.google.ee/books/about/Ego_is_the_Enemy.html?id=pOh5CwAAQBAJ

Here we discuss Ryan Holiday’s book on the creative process and building a successful creative endeavor --- Support this podcast: https://anchor.fm/ogb/support

Our guest this week is someone we’ve had on before, Ryan Holiday, author of Ego Is the Enemy, The Obstacle Is the Way and Perennial Seller. As a writer he has an incredible following that includes NFL coaches and political leaders. In our discussion with him, he talks about how to apply stoic philosophy to modern life, and why the 2500 year old world view is just as fresh and helpful as it ever was. If you’ve ever wanted to get in the mindset for greatness, then this is the interview you have to listen to.In addition to his books, Ryan is also active on Medium. You can read his essays here.We asked Ryan to recommend some books, and here were his picks:On the Shortness of Life by SenecaThe 48 Laws of Power by Robert GreeneAnd we also discussed Meditations by Marcus Aurelias(a personal favorite of Gib’s)Towards the end we also discussed journaling. Here is the journal that Ryan designed. Here is the bullet journal that he mentioned. And a book explaining the Bullet Journal MethodHere are the journals that Gib uses: The Best Self Journaland a blank MoleskinSubmit your pet to be the pet of the week go to: teshvideos.comCome see us live: teshmusic.comAnd you can sign up for our newsletter at tesh.com to get Intelligence For Your Life right to your inbox.Also, John’s current obsession is Failing Up by Leslie Odom Jr. Buy it here: https://amzn.to/2utSgwj and read along with us.As always, if you like our podcast, Rate Comment and Subscribe on iTunes, Stitcher or wherever you get your podcasts. And tell your friends! If you don’t like our podcast, then keep it quiet, I guess.Our Hosts:John Tesh: Twitter: @JohnTeshInstagram: @johntesh_ifyl facebook.com/JohnTeshGib Gerard: Twitter: @GibGerard Instagram: @GibGerard facebook.com/GibGerard

Andrea Debbink is an editor and author with more than a decade of experience in the publishing world. Currently she’s an editor at American Girl where she creates nonfiction content that empowers girls to explore their creative potential. Her new book Spark: A Guide to Ignite the Creativity Inside You just won a 2018 Moonbeam Children’s Book Award. We chatted with Andrea about what it looks like to take a creative risk, her favorite books on creativity, and what creative risks Ashley and I are taking in 2019. You can connect with Andrea on Instagram, Goodreads, or at andreadebbink.com. Grab a copy of Andrea's book, SPARK: A Guide to Ignite the Creativity Inside YOU, illustrated by Emily Balsley. People & Things We Mentioned: The Lovely Drawer has 25k followers on Instagram and still struggles with getting her posts seen. Leif Enger writes slowly. Ashley highly recommends this novel, and his halfway through his current. And Leif is on Instagram! That book we couldn’t remember the name of that Ashley read about the cycles of creativity? It was Ryan Holliday’s Perennial Seller that she talked about in this episode. Ashley recommends the #amwriting podcast. Anthony Trollope worked as a mail carrier and wrote before he went to work each day. If he finished a novel before heading to work, he started a new one. Woah. Books We Talked About: Big Magic by Elizabeth Gilbert Daily Rituals by Mason Curry Scratch: Writers, Money, and the Art of Making a Living by Manjula Martin How to Be a Happier Parent by KJ Dell’Antonia

Ryan Holiday is a fantastic author who has helped to reinvigorate an almost extinct philosophy. That philosophy is called Stoicism which is, as you will find out, more than simply enduring pain or hardship without complaining.There have been many authors on Bulletproof Radio and Ryan deserves to be among them - he is seriously good. You might have read including The Obstacle Is the Way, Ego Is the Enemy, The Daily Stoic plus the one that you really should read, Perennial Seller.Ryan's company, Brass Check, has advised companies such as Google, TASER, and Complex, as well as multiplatinum musicians and some of the biggest authors in the world. He lives in Austin, Texas and in this podcast episode he discusses some complex ideas and makes them very, very approachable.

Ryan Holiday is a fantastic author who has helped to reinvigorate an almost extinct philosophy. That philosophy is called Stoicism which is, as you will find out, more than simply enduring pain or hardship without complaining.There have been many authors on Bulletproof Radio and Ryan deserves to be among them - he is seriously good. You might have read including The Obstacle Is the Way, Ego Is the Enemy, The Daily Stoic plus the one that you really should read, Perennial Seller.Ryan's company, Brass Check, has advised companies such as Google, TASER, and Complex, as well as multiplatinum musicians and some of the biggest authors in the world. He lives in Austin, Texas and in this podcast episode he discusses some complex ideas and makes them very, very approachable.

This book seeks to shed some light on the elements that go into creating works that last the test of time. From the inception of the idea to its completion and marketing, this book covers all angles if you want to put yourself into a position to create a perennial seller. As a person you loves to create, I found this book valuable as a way manual to create long-lasting products. The appealing factor was as much as you believe that luck plays a factor, as it should, to create a perennial seller the creator must have a detailed approach from the beginning if they want to be successful. Luck seldom plays a significant role as many continue to believe. This book is for those wishing to create works that will last far beyond when they continue to live. If you fit into that category, then I highly suggest you read this book. I rate this book four stars. --- Send in a voice message: https://anchor.fm/oneminutebookreview/message

Instagram, self-doubt and chasing your dreams with Sara Tasker Sara Tasker, also known as Me & Orla, is an Instagram expert, photographer, writer and a creative coach. Her Instagram courses sell out within hours of launching. She has her own podcast - Hashtag Authentic, as well as co-hosting a new podcast called Letters from a Hopeful creative. She’s an inspirational figure to many women, turning her blog into a hugely profitable enterprise in just a few short years. In this episode, I talk to Sara about the very beginnings of her Instagram career, juggling motherhood and work, fearlessly pursuing your wildest dreams, self doubt and the importance of having a coach. You can find Sara here: Me & Orla blog - https://meandorla.co.uk Instagram - https://www.instagram.com/me_and_orla/ Hashtag Authentic podcast - https://meandorla.co.uk/hashtagauthentic/ The things we talked about: Sas Patherick - https://www.saspetherick.com Sas’s podcast Courage and Spice - http://courageandspice.com Book recommendation - Perennial Seller by Ryan Holiday https://amzn.to/2N1N2yY

What do you do when you discover you’re the newest of seven new chiropractors in a town that only has the capacity to support three comfortably? If you’re Ben Adkins, in just six months you become number one of course! Ben decided he wanted to pursue a chiropractic career because he had a great one himself who helped him relieve recurring headaches back in 3rd grade. What he didn’t realize when he made this choice was building a practice didn’t automatically mean “they” would come. With more time on his hands than patients to tend to (or money to market with), Ben focused on learning online marketing strategies to build his local practice.  In the process, magic happened. He built a recurring source of mostly passive income helping other local businesses market themselves and discovered the importance of building his own brand while doing it. Listen in as the guys get the goods on Ben’s four-day product launch process, three-legged traffic strategy, and two monetization models that convinced Ben to shift from spinal adjustments to online teaching as the highest and best use of his time. If brand-building or local business marketing are areas where you could use an assist, check out this chat with Marshall Wayne and this episode with Christine McDannel. "What you fail to realize when you’re young and starry-eyed is that once you get out and open your doors is that not everybody’s just gonna rush through the door.”- Ben Adkins Some Topics We Discussed Include: This is how to find the “magic land” of what you’re meant to do 8 years is a long time to wait to catch up on a bromance Matt Quit trying to be clever and focus on this when deciding to create a product Which comes first, building the brand or direct response ads (chicken, egg)? Find the niche within the niche to lock in long-term clients on retainer Another successful example of going deep not wide, pain points included! The guns blazing vs baby steps approach to problem resolution and what you should choose for your particular client getting business model Turn a live event into an eternal source of revenue 6 days for humankind’s creation...Ben’s got product creation streamlined to 4 Advisory Warning-this method should only be attempted by skilled professionals Does length matter? Your avatar’s answer may surprise you! Why being a nerd for “the stuff” is as important as marketing skills An underutilized mostly passive income stream to check out for your niche Are Matt and Joe getting the band back together? A case for using  solo ads as your barometer What does Frankenstein have to do with a successful traffic strategy? Contact Ben Adkins: Find Ben on his blog Follow Ben on Facebook References and Links Mentioned: Closerscafe.com ScriptDoll Birdsong   Perennial Seller by Ryan Holiday The Game by Neil Strauss Marshall Wayne - How To Build A Movie Star Brand For Yourself Christine McDannell - The Brick & Mortar Systems Rockstar Traffic strategy not in your wheelhouse? Maybe you just don’t want to recreate the wheel and learn how to DIY it?  Get your “how to” over at the Advisory.

Srinivas Rao is the creator and host of The Unmistakeable Creative Podcast where he has conducted over 700 interviews with thought leaders and people from all walks of life. He has also written multiple books including the Wall Street Journal bestseller The Art of Being Unmistakable. His new book is An Audience of One: Reclaiming Creativity for Its Own Sake. In this episode we talk about what it takes to create lifelong creative practices, and why creating them for an audience of one is more fulfilling. Mentioned in this episode: Gusto – Get three free months after running your first payroll! Babbel – Try it free! So Good They Can’t Ignore You Perennial Seller The Unmistakeable Creative Podcast Please connect with me Subscribe, rate, and review in iTunes Follow @ErikJFisher Check out more Noodle.mx Network showsThe Audacity to Podcast: "How-to" podcast about podcastingBeyond the To-Do List: Personal and professional productivityThe Productive Woman: Productivity for busy womenONCE: Once Upon a Time podcastWelcome to Level Seven: Agents of SHIELD and Marvel’s cinematic universe podcastAre You Just Watching?: Movie reviews with Christian critical thinkingthe Ramen Noodle: Family-friendly clean comedy

Thanks for listening to Season 2 of What You Will Learn! In this episode, we'll recap our favourite lessons from our favourite books, our favourite snippets from our favourite interviews, as well as drawing the winner of the Season 2 competition.  We'll be back on the 1st of July 2018 with How To Win Friends and Influence People.  If you can't wait til then, check out our bonus episodes on our petreon page: www.patreon.com/whatyouwilllearn Grab our Top 50 books: www.whatyouwilllearn.com/top50 Grab a few book summaries: www.whatyouwilllearn.com/summary   Adam Ashton's Top 10: 10 - 12 Rules for Life by Jordan Peterson 9 - The Power of Moments by Chip & Dan Heah 8 - The Life You Can Save by Peter Singer 7 - Thinking in Bets by Annie Duke 6 - The ONE Thing by Gary Keller & Jay Papasan 5 - Crossing The Chasm by Geoffrey Moore 4 - Win Bigly by Scott Adams 3 - So Good They Can't Ignore You by Cal Newport 2 - Perennial Seller by Ryan Holiday 1 - The Effective Executive by Peter Drucker   Adam Jones's Top 10: 10 - Essentialism by Greg McKeown 9 - The Inevitable by Kevin Kelly 8 - Crossing The Chasm by Geoffrey Moore 7 - Crushing It - by Gary Veynerchuk 6 - The Effective Executive by Peter Drucker 5 - Perennial Seller by Ryan Holiday 4 - 12 Rules for Life by Jordan Peterson 3 - The Life You Can Save by Peter Singer 2 - So Good They Can't Ignore You by Cal Newport 1 - The Easy Way to Stop Smoking by Allen Carr

Marketing expert and best-selling author Ryan Holiday unravels the mystery of creating work that lasts. We discuss everything from the challenge of creating, why going fast isn’t always good, and the importance of expressing gratitude for your obstacles. His book “Perennial Seller” reveals the key to long-term creative success. https://www.marieforleo.com/2018/05/ryan-holiday-interview/ You have to develop this capacity to chug away and be okay, without the perception of progress or momentum. @RyanHoliday via @MarieForleo

The Season 2 crew reunites. Laracon Venue: The Museum of Science and Industry Evan You Ryan Holiday / Conspiracy Jocelyn K. Glei / Hurry Slowly / Unsubscribe Marvel.app Zeplin.io Laravel: Up and Running A Brief Introduction to Progressive Web Apps, or PWAs Marcus Aurelius book - Meditations The Daily Stoic AWS Lambda Esther Perel - sample TED talk: The secret to desire in a long-term relationship The Imposter's Handbook The Millionaire Next Door The Simple Path to Wealth Editing sponsored by Larajobs Transcription sponsored by GoTranscript.com [music] Matt Stauffer: Welcome back to a special edition of the Laravel Podcast season three. It's season three but it feels like season two. Stay tuned. [music] Matt Stauffer: Welcome back to a special edition of the Laravel Podcast. This is season three but I wouldn't hold it against you if you got surprised because I have two guests with me. Not only do I have two guests but I have the OG two guests. Can you guys say hello to the people? Jeffrey Way: Hey, everybody. I'm Jeffrey Way. Good to be back. Taylor Otwell: I'm Taylor Otwell. Matt Stauffer: You may have heard of Taylor. We got Jeffrey Way, the creator of Laracasts and bringer of many of us to Laravel and then Taylor Otwell, OG Laravel Podcast, OG Laravel. We figured it's time for a little bit of a breather in season three with all these episodes and just catch up and see how the crew is doing and catch up on things. Stuff we've got on our plate for today is definitely talking about how Laracon is looking for this year, what's going on with the development of Laravel and Laracasts and everything like that. I figure the easiest and most concrete thing for us to talk about is Laracon. What is going on? How is ticket sales? How is speaker lineups? How's the venue looking? How's Chicago looking? How's everything going for Laracon right now. Taylor Otwell: I think it's going pretty well. The venue is the Museum of Science and Industry in Chicago which is a really large museum. On the South side of Chicago. We'll be in their auditorium and the ticket sales are going really good. We already sold out. That's about 850 attendees, about 50 of those attendees are going to be speakers and sponsors and then around 800 of them are going to be actual ticket purchasers from the community. This will definitely be the biggest US Laracon. It'll probably be the biggest Laracon yet so far. Although Laracon EU is usually a little bigger, so I wouldn't be surprised if they sold more tickets this year. I'm pretty excited about it. All the speakers are pretty much lined up. Some of the big name speakers that people may have heard of so far. Of course, I'll be there. Creator of Laravel, Evan You creator of Vue will be there. Uncle Bob Martin who's famous for writing some very popular programming books and just being a programming teacher will be there. Ryan Holiday, the author of several books that people may have heard of. His latest book is called Conspiracy but he also wrote The Daily Stoic, Perennial Seller, Obstacle is the Way, Ego is the Enemy. Some pretty popular books actually. Who else? Adam Wathan will be there. Several other community members will be there. I'm really looking forward to it. I think it's going to be a great talk. Right now, what I'm working on is just ironing out food, drinks, all those extra things you have to do for a conference. T-shirts, about to order those probably. Sponsors, we'll have 11 sponsor tables at the venue. We have quite a few sponsors again this year. It's going to be a packed house. Jeffrey Way: I always wonder how you keep track of everything. Matt Stauffer: Yes, me too. Jeffrey Way: Do you ever get close to the conference and think, "Oh, my god. I didn't even do that yet?" Taylor Otwell: One way I-- Matt Stauffer: Do you have a checklist? Taylor Otwell: One way I keep track is I have a spreadsheet from last year with every expense. That actually serves as a checklist. Like, "Hey, badges are on here as an expense. I should probably order those for this year." I just duplicate that every year and then I type in the new expenses and it also serves as a projection for profit and loss on the whole conference. It serves a dual purpose as a checklist and as a profit estimator for how the conference is looking to make sure I'm not way overspending. Especially, on speakers this year. We've spent probably $50,000 on speakers this year just because we several speakers that have a speaking fee and then we try to pay every speaker at least a few thousand dollars to make sure they're not just losing money coming to the conference which can happen. I don't know if you've spoken at conferences. As a listener, you may know that often it's a breakeven or maybe even a losing affair. Trying to make it somewhat worthwhile. Jeffrey Way: I've been to some where you don't get anything and that's just how it is. Look, you can come and speak but we're not giving you a penny. Taylor Otwell: [chuckles] I feel like I usually lose money. Matt Stauffer: That's most of them. Jeffrey Way: I used to go to a lot of WordPress conferences. What were they called back then? WordCamp? Taylor Otwell: Yes, WordCamp. Jeffrey Way: Maybe. With them is like they just don't have the money. They don't have the budget. You're doing that all on your own dime, if you want to go. Matt Stauffer: I'm looking through this list of speakers. There's quite a few people who I don't know of, but I've heard you guys talk about them. Jocelyn Glei, maybe? Ryan Holiday, you've mentioned him being an author. Then, there's one other person who I didn't know. Who do I not know? I guess it's just them. I think everyone else here is either, Jason Freed or Bob Martin or Evan Yu or people who are pretty reputable members of the Laravel community. Although we do have a few first-time speakers, TJ Miller, Caleb Porzio, Colin DiCarlo are all speakers-- Taylor Otwell: Collin DiCarlo is not. Matt Stauffer: He's not-- Geez, I thought he was-- Taylor Otwell: No. I think he's a 2016 Louisville speaker. Matt Stauffer: That was the year I was at home with the baby, so my bad. Caleb and TJ. Jocelyn, you mentioned Ryan. He's written a couple books. I need to go check those out. Can you tell us a little bit about Jocelyn? Taylor Otwell: Jocelyn runs a podcast called Hurry Slowly where she talks about work, productivity, burn-out, stuff like that. She's actually interviewed Jason Freed on the podcast. She also wrote a book called Unsubscribe which is on Amazon. You can check out. It's just about the overabundance of notifications and busy-ness that's prevalent in our tech world especially. I think she's going to talk about similar topics at the conference. I entirely forgot Jason Freed would be there. That's kind of a big deal. [laughter] I've been so busy with other stuff. Matt Stauffer: Let me ask you. Do you guys feel overwhelmed sometimes by all of the work you have to do? Do you feel that you can manage it fairly well day-to-day? [crosstalk] Jeffrey Way: I'm often overwhelmed by the work on my plate. My life is a constant battle of trying to figure out whether I'm overwhelmed because I don't have everything settled on my side or whether it's because we need to readjust the company a little bit. There's always a the, "Oh, Dave quit and he used to do all this high-level administration stuff so I took on all of his jobs for a while. We need to hire a new Dave." That was the thing for the longest time. "Oh, we've got four more developers than we did a year ago so there's a lot more management" or "This one client is requiring all these needs." Sometimes, it's process stuff. Sometimes, it's just I need to stop screwing around in my free time and actually, work through my email backlog, or I need to figure out how to handle my tasks better. Right now, I'm actually doing really good. It's because I've spent the last couple of weeks really putting in a concerted effort. We also have hired someone who is not joining us until mid-May, who's going to take probably a third of my job off my plate. It's funny because I was actually-- That whole thing, there was this guy, Dave, who managed all this. A lot of those responsibilities are going to be back off my plate soon, so I'm getting to that point. I usually can tell, "Do I finish my day with an empty email inbox and a task list with a couple items left on it and a clean desk? Do I finish my day with 70 emails still in my inbox, 20 things in my task list, a big pile of paper on my desk." Usually, those are the signs for me of, "Am I struggling to keep up, or am I actually on top of my life?" Matt Stauffer: What about you, Taylor? Taylor Otwell: I was just thinking I feel less overwhelmed by the work, and more overwhelmed by the expectations of everything. Because I don't really have that much I have to work on every single day, like Forge is going to run so I just have to answer the emails. It's a little different, I guess, because you probably want to crank out videos. I don't know what your schedule is and then, Matt probably has his daily tasks. For me, it's this expectation of somewhere out in the future, I have to do something impressive again. Matt Stauffer: Do something amazing. Taylor Otwell: I have to get up on stage and speak about it and it has to not fail. That's the pressure I feel really-- weighs on me every day, basically, because at Laracon, there has to be something cool to unveil, which, nobody panic, we are working on something but things can come up, or problems can arise. It could be buggy, it may not be finished in time, and that stuff's really overwhelming, more so than just the daily routine. Like Laracon itself could-- There's expectations there for it not to suck, for people to have a good time, for the food not to be terrible, for the speakers to do well, all that stuff is high expectation, too. Matt Stauffer: Had you guys seen the grid of urgent versus important? I'm trying to remember who it is, but somebody from a long time ago, basically, drew a grid and any given thing that's on your plate as a pressure should be doing can be urgent or not urgent, and important or not important. The really interesting thing is that you can put all the things that are pressing on you into that grid and figure out which of the quadrants they find themselves in. The things we're mostly like to do that are most wasteful is the urgent and not important. The things we're least likely to do that sounds like, really, what's on your plate a lot, Taylor, is the important and not urgent. It's the things that don't have that immediate time pressure but are the most important. It sounds like a lot of your life is important but not urgent which I know those are the hardest things to have the discipline, the focus on. Is that something where you have developed practices to make sure you're not just letting that stuff slip? Taylor Otwell: Past couple of years it's been trying to start really early on stuff like Horizon and then the thing I'm working on for this year's Laracon. I don't know. I do agree because Mohammad's going to take care of a lot of Forge stuff for me. I don't really spend a lot of time working on those features lately. I would say yes, you're right, it is important but not urgent. That is a challenging spot to be in. Jeffrey Way: Plus you have so many products. I wonder does it ever get to the point where you think "Well, I'd love to do another one but I just don't have the capacity to maintain yet another project" Taylor Otwell: Yes. There is a sense of when do you say "I did what I set out to do." This is what success is, basically. I should just maintain what I have and be happy that it got this far and not really try to overwhelm myself with a new impressive thing year after year because-- Most people will never reach the popularity of something like Laravel ever. I should just enjoy that maybe and not really try to stress out about creating the next big thing all over again, every single year. Which I think there's some merit to that as well but people don't really like that I guess [laughs]. Matt Stauffer: It's a little bit of the Apple thing, right? Is a WWDC where they don't completely blow your mind an acceptable WWDC? I would say "Yes man, I'm happy with what I've got. Just don't break it". Taylor Otwell: Yes. I remember Steve Jobs saying not to compare Laravel to Apple in any way really but he said something like most companies are lucky to ever invent one amazing product, They had invented the iPhone, the mac itself was amazing and then iPhone and iPod and all the stuff that came with it. I don't know. At some point, there's only so much you can do. I'm going to keep trying this year we'll see. Matt Stauffer: Jeffrey, what about you? Jeffrey Way: I'm okay right now but it's more of the anticipatory type of thing because my wife's pregnant so we're going to having a second child. We're not going to be having two children. Matt, I know you have more experience with that than me but it's stressing me out a little bit. Then, also this is the first year I've been working with a UI guy. I don't know what you call him, a designer or UX, I don't know what the terminology is anymore but he's doing really great work but every time he cranks out something new it ads to the backlog of stuff I have to implement, which I'm very thankful for but I'm kind of anticipating an insane amount of work in the next five months. I was just curious how you guys handle it. Then, there's also that thing where I worry sometimes when you feel stress and anxiety it's like to some extent you're creating it yourself and it's hard to determine, is this something I'm just doing myself and I am entirely in control of or are you not in control of it? That's something I think about a lot. Is there a way to turn that switch off when you need to? I don't know. Matt Stauffer: I know that you have at least some, like talking about that urgent versus not urgent thing. I know you have some urgency because there's this expectation of a certain timeline for delivering videos. Are there a lot of things on your plate, for work, that are in the longer terms? You mentioned one thing being the implementation in the UI. I know that you do visual refreshes occasionally, although in your latest podcast you talked about how a lot of that was early days and it probably will be a little bit less the case going on where you feel like you're getting more of a handle on things. Do you have a lot of things that are in the longer term bucket? Or are most things still locked in the immediate video production timeline? Jeffrey Way: Most is in the immediate. The UI work we're doing will probably be next year or at the end of this year. That's probably the most long-term work thing I'm doing. Most of it is immediate. It's very difficult to crank out content all of the time. Sometimes if I go even four days without something new I will get a tweet or somebody is complaining. It's like, you have to understand I've been doing this for three years, there's like thousands of videos. At some point, I'm going to have trouble thinking of new stuff to cover. I'm amazed every week I'm able to, I'm not complimenting myself, but I'm amazed th I'm able to think of something to publish every single week but that does wear on me a little bit to finding things to cover every week. Matt Stauffer: I hit episode 100 of the 5 Minute Geek Show and I just was like you know what I've talked for 10 to 15 minutes at a time for about 100 episodes and I don't have anything else stuff to say. People keep saying bring it back. I'm like-- Jeffrey Way: Yes and I think that's-- Have you close that down? Is it done? Matt Stauffer: It's not over. It's just on the hiatus. It's on hiatus until I come up with something else to say. You know what I mean? Jeffrey Way: Yes. Matt Stauffer: I'm not saying it's over because I'm sure that moment will come again, but right now, I'm just like, "I don't have anything else to say." If I felt that pressure like you do, to keep saying things, man-- granted, everytime the new tech comes out you can choose to go learn that tech and go to it. There's some things you can reach for, but still, I totally identify with what you're saying. It's just at some point, I just might not have anything else to teach right now. [laughs] One real quick, on ask for a pro tip, two kids. The big shift for two kids for me-- Taylor, I want to hear if you have the same perspective as-- With one kid, there's always the possibility for one parent to be taking care of the kid and the other parent being an adult. With two kids, there's now-- Even if one parent takes care of the kid, the other parent is taking care of another kid. All of a sudden, those rests that you get-- What I can imagine is, once you have three kids, it's even crazier. Because now, all of a sudden, there's never a one on one. That was the big shift that I noticed with the second kid was. Let's say, the other parent is feeding the baby or something like that, you're not cleaning up, you're taking care of a three-year-old or whatever else it ends up being. That's the biggest shift for me for a second kid. Jeffrey Way: Sounds stressful. Matt Stauffer: [laughs] It's not that bad. It's just a perspective shift, I think. Jeffrey Way: I have heard one bonus is that, like in your case, Matt, your oldest probably helps entertain your youngest quite a bit more, whether or not, depending upon you and your wife at all times for entertainment. Matt Stauffer: The older she gets, the more they play with each other and the more moments we get where they're playing together in the toy room for 45 minutes. We go, "Oh, my gosh." We sat down and had an adult conversation. That's definitely, definitely a boom. All right, that's what's going on with Laracon. You said the tickets are already sold out. Do you have a waiting list like you have previous years, Taylor? Taylor Otwell: There's not really an official waiting list right now. As people email me, I actually do put their name in a little file. I have sold a few tickets that way, but there hasn't been a lot of cancellations lately. There's not really any tickets to give out right now, anyway. Matt Stauffer: Got it, all right. I have a couple questions, but before we do that, let's talk Laracasts real quick. What kind of stuff have you-- let's say, anybody who hasn't been to Laracast for a little while, what have you been covering? What's your latest technologies that you've been looking at? Is there anything exciting you want to share with people? Jeffrey Way: Yes, sure. Let me take a look. Been doing a bunch of things lately. I finally covered Laravel Echo in full. Somehow, that was one of the things that I just missed a year ago. I went through that top to bottom. I think if you're intrigued by that, on how to communicate with the client, I think that would be really useful. It's a series called Get Real With Laravel Echo. Some things, I just have to refresh. That's one of the worst parts of my job is, even if it's from 2014 and it still works, it's like, there's just a few differences where you sort of have to record it all over again. That's the worst part of my job. Other than that, one of the things we're working on right now which I'm excited about, it's a series called How To Read Code. The whole point is not for me to write code, it's to work through the process of how you learn from the code that other people have written. There's that phrase about, "If you want to become better as a developer, you have to--" I can't remember what it is. You have to read a lot of code, you have to write a lot of code, and you have to learn, I guess. A lot of times, I think young people really get into the learning phase where they're reading the books and they're watching the videos, but they're not actually taking enough time to read code that other people have written. I notice that's sometimes a black box. People are afraid to dig behind the scenes and learn how these things are constructed, so they stay away from that. Then, also, they end up not writing as much code as they should, because they don't know what to build. This is the thing that comes up a lot. I learned this from students, is they don't know what to build. They haven't been hired yet, they're trying to think of projects they can flex their muscles on, and they have no idea where to start. With the How To Read Code, Taylor, we're actually going through the Laravel.com source code. I haven't told you about this. Taylor Otwell: Nice. Jeffrey Way: We're just pulling it up on GitHub, and we're figuring out every step, like, "Okay, if there's this repository for the markdown files, well, how is this project getting access to those markdown files and how is reading it and parsing it and replacing the URLs? How is versioning being handled?" What's fun about it is I don't have any experience with that codebase, so it's how I would exactly figure out how things are constructed. It seems like the feedback's been pretty good. Once again, I think, for so many, it's a black box. You're kind of scared to dig in because you don't know where to start. I encounter this a lot, so I hope it's useful. Then, other than that, I've been working with this UI guy. It's been fun because most of the time, I do things myself. That's a lot of coding in the browser, writing a lot of CSS and zeroing in on something that doesn't look horrible, which I'm not very good at. He is so much more systematized. He has me set up with this-- what is this app called? Marvel? Are you guys familiar with this? Marvelapp.com. It's new to me. It's amazing. He'll share a link with me and it's like an interactive website where he can swap things out, he can show me interactions and animations. Then, once I signed off on it, he sends me a link to this Mac app called Zeplin, zeplin.io. It's amazing because I'm so used to-- When extracting designs, I use Photoshop. If there's some SVG, I have to cut it out and save it as SVG. Very hard, creating new layers all the time. With this, everything is just clickable. If I need a particular icon, I click on it, and there's a button that says "Save as SVG." This is all new to me. I don't have any experience with tools like this. It's been a huge benefit to me in the last couple of months. I love it. Matt Stauffer: It's very cool. I'm going to try and go back through, listen to this, put all this in the show notes, everybody. Well, real quick going on with me. I'm updating Laravel, up and running for 5.5, so that's exciting. We finally got approval - actually, 5.5 or 5.6, I'm not sure I remember. I think we might be doing 5.6. I was going to do LTS and I think we've picked 5.6. Finally got my editors to sign off in doing that. I've got Wilbur Powery, who's doing some of the groundwork for me, and just reading through all the change logs, and making a list of all the things that are out of date, so that I don't have to do that work, so that he can just give me that list, and I'm going to sit down and write. The hope is for that to be some time in the fall for us to have edition two, so that's fun. I just left a project where I had been writing code, basically, for 20 to 30 hours a week on top of doing my normal job at Tighten just because we had a project that hit a point where no BLs was available. I felt that I just needed to fish it out. That's part of why I'm feeling so good right now because I'm going back to being a real boy again. [laughs] I'm not going to make any promises I keep making like, "I'm going to blog again. I'm gonna newsletter again." I'm actually feeling this possibility, especially when that new employee joins in May that I might actually start being a human again. I have said that at three or four times since my daughter was born two years ago and it hasn't happened yet. Who knows? Maybe that day will come. Jeffrey Way: That's great. It's great news. Matt Stauffer: Yes. That's very exciting. Okay, so I have a topic for us to talk about. I didn't prep you guys for this, so sorry about that. There's a couple of topics of conversation that have been coming up really recently at Tighten about - and if anybody listens to Twenty Percent Time podcast, you'll know at least a little bit about this. Talking about JavaScript versus PWAs versus straight Blade apps versus Blade apps that have some JavaScript components. First off the bat, before we go to the deeper conversation, I want to talk about PWAs. I want to see, have you guys dug into that at all? The iOS has just pushed out some of the core features that would make it so that you can actually write a PWA and have it work on iOS. This is the first day where you can actually even realistically consider building one that would work on the most modern devices. It's like when Flexbox first finally actually worked versus like, "This has been a thing for a while." We haven't written any production PWAs for anybody, but it's finally a point where we're like, "We can." Is that something you guys have dug into that you're even interested in or is it like, "Hey, it just became legitimate a week ago, so now, maybe, I'll put my brand on it"? Jeffrey Way: Yes. Beyond a blog post or two, I have no experience with that at all. Like you said, it's always tricky. Do I try and invest my time in this if I can't use it too much yet? It sounds like it's now becoming a possibility, but, for now, I have no experience at all. Taylor Otwell: Yes. Me either. Matt Stauffer: Okay. Well, I have no experience other than I did a whole bunch of research to write that blog post, November 9. Jeffrey Way: Right. It's one of the ones I read [chuckles]. Matt Stauffer: Yes. Nine months ago I did all that and then, basically, I said, "I'm going to go build some." Then, I discovered that it didn't even work on iOS, and I said, "Well, maybe I'll hit pause and all that until iOS supports it." They do, and I know that Keith, who works at Tighten, has been doing a lot more thinking about that than I have. I've been pushing him to-- with all his copious free time he's on at this point, he and Samantha are nearly as busy as I am - to see if he can do a part two write-up now that it's viable. I'll see if he can do that. Jeffrey Way: I'm curious to what extent it's viable. In the latest browsers, that's the idea? Matt Stauffer: Yes. Basically-- Jeffrey Way: What's the fallback look like? I wonder. Matt Stauffer: In theory, PWA should work on fallback browsers. In theory, it's not like it's not going to work, but it's more like it's just going to be a website with JavaScript versus the value that a PWA is going to provide. You don't want to really go hole-hogging to something, expecting it's going to be a PWA where people can use it offline, they can use it when their internet goes out, it's going to save stuff, stuff like that, and then have it not work on the major browsers. We're basically at a point where all the major mobile browsers are going to be little work with it. I don't know what the whole mobile Opera situation is like because I haven't dug into that. I know that we're at a point where literally all iPhone users couldn't even use PWAs up until a week ago. It was very non-viable up until a little bit ago. Now, your mobile Chrome, and your mobile Safari, and all those are all possible to use it. The biggest thing with the PWA is just it's a lot of work. It's a lot of work, and it's a lot of learning, and it's a lot of different ways of thinking about things because you're having to make things, basically, function regardless of whether or not the internet is there. It's that biggest shift in perspective over anything else. There's a lot of complexity in architecture that you need to introduce to make that happen. The good thing is, people are building tooling to make that easier, but it's something where you're not going to do it unless the client definitively needs it. I can imagine maybe you eventually building a Laracast PWA if you really wanted to so people could go on a Laracast, open up the PWA in their phone, in their iPad, and then tap the seven videos they want to download so they can watch them on a plane or something like that. That might be the possibility for it. But I still think the vast majority websites won't be PWAs because it's cost and you got to be sure that you're actually getting the benefit. Like you said, if most major browsers can't use it, then you're not going to get that benefit. We're now to the point where most major browsers could get the benefits so people should start learning about it. But again, it's just really early days right now. Jeffrey Way: Okay. Yes, I find in general, most of the apps I build are that combination you said. A little Blade, a little Vue, sometimes they're interconnected, that and something that the sort of apps I build. Although I find it gets tricky. I find that I do want to reach for something a little different. I do sometimes feel like, "If I just built this as an SPA entirely, this would be a lot cleaner." I think a lot of Laravel developers probably end up in the same boat where you're trying to do both at the same time. It gets tricky because you often end up reproducing the same logic in two different locations: one for the comments side and one for your back end. I think it's a common thing developers in our space are going through right now. Matt Stauffer: That's the second part of this conversation so I'm glad you transitioned to it. We're having this internal chat where Daniel Coborn is basically saying, "Look, most of the sites were hired to do or eventually are going to have some JavaScript so why don't you just go whole hog in the first place?" Caleb is saying, "I want to build Blade apps that have little widgets, and I'd rather explicitly do all the work in my controller and then pass it in these props to the Vue, which is when it comes up." I'm saying, "I want to do all Blade until I find a definitive need the JavaScript's going to happen. When that happens, then I'll modify it the way it should be. We have this kind of continue or whatever. We chose as a different side. I wanted to hear from you guys. If you were to start a new app today, are you in the world where you say, "You know what? I'm going to do Blade and then I'll modify it." Are you in the world where you're like, "You know what? I'm just going to do single-page app all the way." Or are you somewhere in between? Jeffrey just answered a little bit so I guess Taylor, what's your approach right now? Taylor Otwell: The latest thing I wrote which hasn't been unveiled yet, I did basically build it as a single-page app using Vue and Vue Router. Honestly, I really like it. I think Vue Router is pretty nice and easy to use. I think for this particular use case, it just solved the bunch of problems that we would have had trying to make it all Blade. I feel like my use cases, both times I've interacted with Vue Router, which is Horizon as a single-page app, basically, and the new thing. But then, there are unique situations where I wasn't having to duplicate a lot of rules on the front end. Either you authenticated to view the whole thing or you're not. There wasn't a bunch of other authorization that had to happen for various little features. That made it a little simpler, I feel like, to build it as a single-page app because I wasn't having to duplicate a bunch of junk. But if I was going to build something like Forge as a single-page app, I probably would have a little more duplication on various things. I don't know, man. I see Daniel's point to an extent that it does feel good to just go whole hog and embrace it because it feels nice to do it all in JavaScript if you go down that path. I don't know. I think Caleb's point, I feel that pain most often on authorization. I feel like than anything else. Jeffrey Way: Yes, absolutely. Matt, I'm curious about your point. Because I have seen a bit of a backlash to JavaScript in general, where people think, "Okay, you're getting some extra interactivity but the complexity you introduce to make all of these work is sometimes insane." Just the fact that Mix has to exist to make that build process somewhat easy to understand, shows how complicated this stuff can be. I understand exactly what Taylor's saying but I also get the angle of, "Let's put this off as far as we possibly can." Has your thinking on that changed in the last year? Matt Stauffer: Yes. I would say that I love Vue, I love React, I love single-page apps when they're appropriate. I think that knowing what a lot of projects Daniel has spanned recently, and that type of thing that I know Taylor is working on right now. I would pick SPA. I pick Vue Router SPA and I'd pick an API first in that context but I think that we can do that and we can then assume that that is always the right way to go forward. To me, that's not the case at all because of what you just said. I think testing is harder. I think debugging is harder. I think NPM and all the node modules issues breaks more. I think the entire complexity of this system is significantly higher. I think onboarding new developers in the system is more complicated and I want to make sure that it's not because I know PHP better than I know Javascript. I've been writing Javascript for as long as I've been writing PHP. Granted I haven't been writing React and Vue as long as I've been writing Laravel. I think I understand them relatively well and just the whole system everything is more complex than an all Javascript app. I am willing to make that statement and so to me- Taylor Otwell: The testing is definitely more complex. Jeffrey Way: Yes. Matt Stauffer: Yes. So to me, if I'm in a place where I can accomplish it with Blade then I'm not going to introduce any Javascript. If I can accomplish with Blade and the occasional Javascript widget then I'm going to use it with Blade and the occasional Javascript widget. That doesn't mean I don't believe that there are plenty of apps that are better as all Javascript or maybe even not using Vue Router or whatever but like a Javascript page that navigates to another Javascript page so you're doing your React containers or whatever else it ends up doing. I'm 100% on board with that possibility but I need to be convinced that that's the way to do it before I go there. Jeffrey Way: Taylor, for the SPAs you're building, when it comes to testing, are you doing endpoint testing for your backend code? In addition to that, how much client-side testing are you doing? Do you have tons of [crosstalk] Taylor Otwell: I wrote all of the endpoint test and there's hundreds of them for a new project and then we haven't even written the front end test yet, mainly because I'm working with other people on this. Of course, I have Steve, my designer, and then I have another person working on front-end stuff. It's also complicated by the fact that this is a package, it's not an app that Dusk is really easy to pull in to and so we haven't really toyed around with making Dusk work in a package environment yet. I don't know what Dusk's going to look like. We may end up using some kind of Javascript solution. There's just so many little subtle interactions on the front-end that are going to be one, important to test and two, hard to test I think. I don't know, we'll see I haven't gotten there yet. Jeffrey Way: Yes, I'm curious to see how you figure that out. Taylor Otwell: I would like to pull dusk in and just use it to test the package. Ideally kind of like the test bench for the back end which I used to write all my endpoint tests. Hopefully something similarly -- we can do something similar to that with Dusk, we'll see. Matt Stauffer: I hadn't thought about that because I was like, "Oh yes, Javascript just use Java--" but it's not, it's multiple pieces. We have found that once you put the work into the Javascript testing if that thing is full-on Javascript you can get it to be tenable? I feel like Javascript testing is, in our world, is probably the next great hurdle for us to make simple for people. Basic Laravel testing was one hurdle and then, what do you call it?, your package Jeffrey that was eventually pulled in the core like application testing that was the next hurdle. Gulp was a hurdle and Mix was a hurdle. These are hurdles where they're really complicated things that we look at and said, "You know what? People in the community are needing this to be simpler" and someone sat out usually one of the two of you sat out to make it a lot easier. I know that there's at least two people talking at Laracon about testing. Testing in Javascript and stuff like that. I'm super excited about the possibility that -- I thought there's two. I know that Samantha is at least. Her talk is about full-stack testing strategies. The reason for this is because at Tighten we're always asking this question of, what are our different ways of testing the whole way up and down the stack? Samantha's our resident React guru and we've had quite a few React developers at this point but she's the lead in thinking there and she's been asking this question a lot of like, "What does testing look like?" what I told her was like, "I'm going to wait until you give this talk to demand this of you of you but I want you to make it really easy for me and any app to write a Javascript test" I know Dusk and I know Laravel and PHPUnit but I want you to make it super easy for me. I'm hoping that that's what her talk is going to do for me and for everybody else. No pressure, Samantha. [laughs] Jeffrey Way: That would be great. I think so many times developers don't think about that. I think maybe they get too deep in the woods thinking, "okay, this is quite you have to do. You got to get this and this and this and this and this and then pull in these 8 dependencies then you're ready to go." They forget that to a newcomer that's horrible it's so frustrating. The view test utils library works great but just to get to the point where you can start writing your first test it's a lot of work. In many cases like this, it's not spotlighting them specifically but in so many cases like this you find situations where, "This could be significantly easier to get started" and it's not a badge of honor that you have to go through so many hurdles to write your first test, it should be easier. Matt Stauffer: I like that as a metric. I would like to have the ability to write a Reactor Vue test out of the gate. The same way that with a new Laravel app, I can write a test out of the gate without. I literally open up example test and just change some letters and I'm writing my test, that's brilliant. That was not what writing tests in PHP unit used to be like. It's not as if PHP unit is easy to bootstrap but Taylor and company did the work to make that easy, and you did the work to make it easy with application testing upon the core. I'm hopeful that we're we're moving in that direction. Alright. JavaScript, backends, Laracon , Laracasts, Laravel up and running. What are you guys learning these days? Are there any books you're reading? I know Taylor you've been talking about stoicism a lot. I started that one book, the really old one is it Marcus Aurelius or something like that? Taylor Otwell: Yes. Matt Stauffer: I started the book and I'm just moving really slowly through it. Could you could you give me the TLDR elevator pitch for stoicism? Is that is that possible? Jeffrey Way: What is stoicism? Matt Stauffer: Yes. What is stoicism, Taylor? Taylor Otwell: I think the one-sentence thing is this? It reminds me of that serenity prayer, I don't know if you ever heard that where stoicism is very focused on not worrying at all about the things that are out of your control. They define the things that are in your control as only your own boss, basically. Your health is not in your control, your job is not really, it's influenced by external factors. That was a little confusing to me at first because some things, say you're in a tennis match and you're facing someone, and whether you win or not is partly in your control, but it's partly not. I was always confused by that from a stoic perspective. There was one book that helped me resolve that situation, where it was like, You want to internalize your goals a little bit. To succeed at the tennis match is basically to give it your best so to speak. Whether you win or lose, is out of your control at that point, but you're still succeeding as long as you prepare and practice to give it your best shot. That's the main gist of Stoicism is not worrying about anything that's out of your control. Only worrying about the things you actually can control. Everything revolves around that. Matt Stauffer: I like that. Taylor Otwell: Basically Marcus Aurelius' book re-visits that theme a lot in various circumstances. One of the other popular stoic books, probably the other most popular Seneca's letters. He visits that topic on a variety of issues. Death and dying, sickness, what it means to be wealthy, and be a stoic because he was pretty wealthy. Of course, Marcus Aurelius was the Emperor so he was extremely privileged and wealthy. I think Marcus Aurelius' book is surprisingly relatable for a Roman Emperor that lived 2,000 years ago. [laughter] A lot of the things he mentions struggling with are very relatable. I was surprised at how modern it all came across really for someone that you would think would be very disconnected from our life experience. Matt Stauffer: Did I remember you saying something along the lines of Ryan Holiday, the guy who's speaking doing something about stoicism? Taylor Otwell: Yes, he wrote the Daily Stoic which is a really popular book. There's 365 little chapters, every day it's like a little daily reading. He expounds on it in a couple paragraphs. It's a pretty cool little book. Matt Stauffer: Cool. Taylor Otwell: On the tech side what I've been looking into a lot recently is containers, AWS, deployment, stuff like that. Serverless stuff like AWS Lambda. I feel there's gold in those hills somewhere. [laughter] I just feel like it's not really being presented and packaged up in a very approachable way right now. Because AWS feels very low level, it gives you all the tools you need to make things happen but you still have to tie them together in pretty complicated ways to build something useful. Probably the person that ties that kind of thing together the best is something like Heroku but just playing with some of those technologies. I think AWS Lambda is really cool. I really love the idea behind it, where basically you start out with just a function. By default, it's just like a JavaScript function that receives some arguments. You think of it like a little artisan command that receives a payload from the command line. You can invoke this function and pass it, little arguments. Then you can do whatever you want, you never really have to think about the underlying server. I think their concurrency limit is like 1000 concurrent tasks running at a time. It's pretty scalable for most situations, but you can actually do pretty interesting things like you can run a Laravel app on AWS Lambda which I actually did this week. I'm using some tutorials that people had written. It's a really interesting technology and like I said I feel like there's cool stuff there that just needs to be mined out, repackaged, and presented to people in this sort of digestible way. I've been trying to digest it myself and it's very complicated and there's actually a real lack of quality, like guides and documentation on how to do anything actually useful. There's lots of like, "Let's deploy a hello world" nginx page to elastic container service but how do I do zero downtime deployments reliably? How do I set up all my key workers reliably?" All that stuff is not there. Jeffry: You guys are making me feel bad. I'm trying to think of what I'm learning right now and the answer is nothing. I can't think of anything. Taylor Otwell: I've been playing Rocket League like an hour and a half a day. [laughs] Jeffrey Way: I think sometimes it's good to not always reach for something new but to get yourself in a habit of just a daily routine of every single day I'm going to chip away at this. There have been plenty of times where I'm really pushing my boundaries for a little bit trying to learn something new but I can't say that right now. I'm feeling horrible right now. Matt Stauffer: I can tell you, Jeffrey, I'm not learning anything about code right now so don't feel horrible. Jeffrey Way: Really? Matt Stauffer: I'm learning things. Let me tell you the things I'm learning and I bet you you'll have something related. I'm listening to this woman, Esther Perel, who's this relationship expert. I'm listening to her stuff nonstop. My wife and I are both listening to all her stuff. It's really good. It's like this progressive thinking about relationships but every time I've listened or read to people who are talking about this type of relationship stuff they're like, "By the way, you should just have open relationships and be married to 20 people and have sex with all of them. It's no big problem." I'm like, "That's not me so much." But she has progressive thinking that kind of throws of some of the old croft that we brought along with us but stills very much focused on, "Well you're married to this person, stay married to this person." It's helpful. It's like opening up my mind a little bit. The other thing I'm thinking about is money. I may have talked to you guys a little bit I've been- Jeffry: Yes, you're into that lately- Matt Stauffer: I'm so into it. I just got obsessed with how much I hate having a mortgage. It became this massive thing for me. I literally just looked at my mortgage statement and I think this is it, beginning balance, applied balance, and ending balance. I lived in my house for I feel like several years now. It's atleast one year and it might be two years. I'm paying thousands of dollars a month towards my mortgage and I've applied $5,000 to my balance because I'm paying everything to the interest this whole time. I just feel like I'm in this awful system. You guys know this but I've been listening to these audiobooks. One of them is the millionaire one, what's it called? The Millionaire Next Door and then the other one is The Simple Path To Wealth and just focusing on like really simple investment strategies, really simple decisions you can make. I'm not going to talk about -- I could talk to you guys your ear off in the next half hour but to me, the two things I've been learning about are simpler, healthier approaches to money and investment. Then relationship stuff where it's kind of like helping you understand what kind of garbage you're bringing into your marriage or your relationship but in a way that is for the focus of you staying there, to that person long-term versus a lot of the other alternative. You know, half ways to thinking about it. Jeffrey Way: I live everything you say on the finance stuff because you think the more you can simplify your financial situation the better it's going to improve your relationship as a result, too. I think it's the number one or the number two cause of fighting in relationships, is financial issues and of course, not everyone is in control of it. The more you can simplify your finances then and not buy a new car and instead buy an older car or something you can afford. The more you can simplify it, the better it's going to improve your relationship with your wife or your spouse and your kids. I see nothing but good things there. One thing I am doing, though -- This may interest you, Matt, when we had the Laravel podcast months ago I said, "Years ago I stopped playing guitar and the interest I had left" it's come back in the last couple of months. Matt Stauffer: That's awesome. Jeffrey Way: I know and I'm very happy about it. I went and bought a guitar and an amp. I've been playing lately. You can maybe see it in the back there and it's funny to see the parallels with code. I'm kind of getting in -- I'm approaching guitar from a more mature point of view, I guess. I'm getting more into this idea of like, "Okay, every single day I'm going to be working on this. I'm going to take a very fundamental approach to building up skills, whereas when I was a kid it was more, "I want to learn how to do this. Let's figure out how to do this as quickly as possible." Now, I take a very different approach to it, which I feel all of this parallels with code. It's very funny. I noticed on Twitter the other day a bunch of people were talking about how many coders have some interest in music or have some experience with music. It's interesting, the overlap there. Matt Stauffer: I just read the intro to this Imposters Handbook thing that I tweeted out. I wish I could remember the guy's name because he's a well-known software author but he's talking about being a saxophone player. I remembered having read a book by him in the past where he is making a lot of those parallels. Do you know who that is what is? Jeffrey Way: What is it? Hanselmann? Matt Stauffer: It wasn't Hanselmann. He wrote one but then it was the one after that. You guys would definitely know who this guy is but I just remember that he had studied saxophone. I remember him talking about that in his book that I read but yes, who knows who wrote that. Anyway, I'm only a chapter into this Imposters Handbook but I like that. Jeffrey Way: Very cool. Matt Stauffer: We are at 50 minutes, which is usually when we start ramping it down. Is there anything else going on with you guys, anything you've been thinking about or learning or exciting about that you want to get a chance to chat about? Taylor Otwell: Not for me that I haven't already discussed, I don't think. No, just what I already discussed but we're working on new Forge things, trying to make people's lives easier and Envoyer is getting redesigned, which it hasn't gotten since I originally wrote it in bootstrap, so that will be nice. Other than that, I think that's about it really on my end. Jeffrey Way: Matt, can you share any news about who's coming up on the podcast? Matt Stauffer: Oh man, I don't actually know who's next but let me go pull up my Trello board real quick. Basically what I'm trying to do is, I've been a little sneaky on this but I'm trying to mix up people who everybody knows, who everyone's been waiting for because every once in a while people are like, "Why has Adam not been in the podcast or whatever". I'm trying to mix up those people who I know that people are anxious about, for the people who they're not anxious about but I know that they're going to be really excited when they hear it. There's a couple of people who I know everybody want to hear and I'm trying to spread them out like every three or four guests and then be like, "Yes, but there's these other people that you don't know are super awesome." Some of my favorite responses have been people like, "I've never even heard that person's name before and now I want to be their best friend", I'm like, "Yes, I did my job well." Of course, the well-known names in Laravel are all going to get interviewed. I've got a list of dozens and dozens and dozens of people. I know that Adam's going to be coming up soon for sure and your Eric Barnes and your Chris Fidao's and them are going to be up in there, of course, as well and Freek and folks like that. One of the things I did also, was I didn't interview anybody from Tighten because I didn't want to seem like it was nepotism, but there's quite a few really interesting people at Tighten, so I think the Tightenites are going-- I'm going to start slipping in some Tightenites and some Vehikl and Spatie folks. I'm going to start slipping in some of those folks as well too. There's a huge list, I mean, you guys, I could do dozens and dozens and dozens of more just from the list I originally spit out before even touching any of the suggestions I got on Twitter. There's a lot of good ones coming. Jeffrey Way: I'm excited. It's been fun hearing from people that I'm not overly familiar with. I think that's a very wise choice you've made. Matt Stauffer: I'm happy to hear it, I had so much fun. Of course, I miss you guys which is why we're back here for today. I figured we can do this one, every dozen or something like that, keep that lines of communication going. Jeffrey Way: Yes. Cool. Matt Stauffer: All right guys, feeling good. Anything else? Jeffrey Way: That's it. Matt Stauffer: It was a ton of fun talking to you guys and I can't wait to see you in a couple months. Until then, thanks for hanging out and we'll see you all later. Taylor Otwell: Alright. See you. [music]

Perennial Seller - by Ryan Holiday 'The art of making and marketing work that lasts'   This book is all about putting in the time and effort and energy into making something that is really really good, and then getting it out into the world. It's about making something 'perennial', something that will last for decades and still be selling in the future, not putting together some low-quality garbage and a flash-in-the-pan scammy marketing campaign to sell a lot of copies in a quick amount of time and then it dies. This is the perfect book to read to balance out some other ideas around hustle and shipping and minimum viable product and the like. If you want to make something great, this book is a must-read.   This book is featured in our 'Top 50' books. To get the full list, send us an email to podcast@whatyouwilllearn.com and we'll the PDF to you. Grab a copy of Perennial Seller here: https://www.bookdepository.com/Perennial-Seller-Ryan-Holiday/9781781257661/?a_aid=adamsbooks   

Best-selling author, modern stoic, and universal ally of pen, Ryan Holiday returns to the AMP to discuss my new book, Own the Day, and the creative mentality that has helped him establish his own definition of success. We also touch on minimalism, staying humble, and, of course, a dash of stoicism for good measure.Ryan Holiday on Instagram Twitter FacebookCheck out Ryan's latest book Perennial Seller and his upcoming book ConspiracyConnect on Instagram  Twitter  Facebook or AubreyMarcus.comGet 10% off at Onnit by going to Onnit.com/Aubrey Check out Aubrey's book Own The DayFind out more about Go For Your Win

Get the book on audible Check out the book on Goodreads! Check out my social media! Instagram (best place to reach me) Youtube Facebook Twitter

Ryan Holiday makes Stoic philosophy sound like an everyday conversation. Through his books, The Obstacle is the Way and Ego is the Enemy, Ryan shares his gift for discussing complex ideas about human nature in a practical way for anyone to use. The best-selling author, marketing tactician, and entrepreneur gives us a lot to think about on this episode of Impact Theory with Tom Bilyeu. SHOW NOTES: Ryan describes what drives him throughout life and fatherhood. [3:35] Ryan shares his strategy on identifying and pursuing goals. [13:00] Ryan details the challenge of turning down money to follow his gut. [20:38] Ryan and Tom discuss encountering positive and negative feedback. [29:00] Ryan explores the role of emotions in decision making. [37:50] Ryan breaks down practical steps for achieving success. [44:00] Ryan reveals the impact he wants to have on the world. [48:10]   QUOTES: “Being still is where really great insights come from. This is also where happiness comes from. You know, it's hard to be happy and appreciate and feel gratitude, when you're just moving all the time.” [7:40] “You're not trying to get to perfection right now. You're just trying to get a little bit better than you were yesterday or an hour ago.” [27:09]   Impact Theory is proudly sponsored by Audible. Start your free trial here: www.audible.com/impact   FOLLOW RYAN HOLIDAY: TWITTER: http://bit.ly/2n38TNI WEBSITE: http://bit.ly/2CnRFOR INSTAGRAM: http://bit.ly/2FqYotg LINKEDIN: http://bit.ly/2DjsC0u FACEBOOK: http://bit.ly/2DjsQ7Q   BOOKS MENTIONED IN THIS EPISODE: The Obstacle is the Way - http://amzn.to/2aPW6ET [1:08] Trust Me, I’m Lying - http://amzn.to/29OZZN4 [2:19] Ego Is The Enemy - http://amzn.to/237eg9i [2:38] Perennial Seller - http://amzn.to/2mqeivJ [2:40] Wealth of Nations - http://amzn.to/2mYVzKI [22:15] The Theory of Moral Sentiments - http://amzn.to/2mrzmCo [22:18] Ray Dalio’s Principles - http://amzn.to/2h0VOm7 [27:20] The Daily Stoic - http://amzn.to/2dVBHhH [30:46]   PEOPLE MENTIONED IN THIS EPISODE: Robert Greene - http://bit.ly/2mrobcA [1:54] Tim Ferriss - http://bit.ly/2jffIXh [16:20]   COMPANIES MENTIONED IN THIS EPISODE: Brass Check - http://bit.ly/2qOItBK [2:24]

Do you still quote Seinfeld or The Simpsons? Do you still listen to U2 or Mozart? Ever read Shakespeare? Art is a product, and like any product, the truest measure of its success is longevity. On today's podcast, we review a Must-Read book about the art of long-term product viability: Perennial Seller by Ryan Holiday. […] The post MBA918 Must Read: Perennial Seller by Ryan Holiday appeared first on The $100 MBA.

Do you still quote Seinfeld or The Simpsons? Do you still listen to U2 or Mozart? Ever read Shakespeare? Art is a product, and like any product, the truest measure of its success is longevity. On today’s podcast, we review a Must-Read book about the art of long-term product viability: Perennial Seller by Ryan Holiday. […] The post MBA918 Must Read: Perennial Seller by Ryan Holiday appeared first on The $100 MBA.

Download this episode to your computer Seth Hanes - Leveraging His Book to Create Authority Seth Hanes is the author of the book, Break into the Scene: A Musician's Guide to Making Connections, Creating Opportunities, and Launching a Career Seth is a classically trained musician who graduated from the Music School of Philadelphia. Today, he shares with us his thought process behind writing his book, his goal for writing a book, and how he leveraged his book to get more opportunities and help more people in the process. [03:35] Why Write a Book Seth has long been thinking about starting a book while at music school. His biggest issue with the music world is the tremendous lack of practical training for musicians, specifically how they can monetize their skill sets. Like many creative types, schools teach students a hyper-specific way of doing things and how to approach their craft. But they're taught little to nothing about how to go out into the world and turn that into a career. His book, Break into the Scene came out when he was trying to solve his own problems. Having read some books as well as some online courses and worked with business coaches, he tried to figure out how to go about turning his skill set into a money-making machine. And he found the striking lack of good resources on this topic out there. Hence, he decided to create something he wished he had access to when he was getting started. It practically took him four years from when this idea was conceived until he finally at down to write it. He knew that if he had to be successful at this, he had to take the time and invest his time, energy, and resources to make it happen. [07:10] Finding the Right Angle for the Niche Seth explains the book was written to be a how-to guide for people, specifically for musicians. The goal is to give them a quick result through equipping them with tools they need to be successful after reading it. What he found intimidating with other similar books is that they're mostly written by university professors. But he felt they lack the rawness of their own story. So he wanted to take a different approach with this. This said, he did have some share of the impostor's syndrome where he doubted himself, which he had to deal with for years and which he considers to be the biggest hangup. But what actually helped him grow his confidence was when he started a blog. He wanted something in a how-to format, presenting really raw, tactical advice musicians could use in specific situations they may find themselves in. He was like creating a little playground for himself where he could test out these ideas - see what works, see what didn't and what was resonating with people. And this was how he approached the ideation of the book, which was a long process to figure things out. By writing his blog to overcome his impostor's syndrome, he saw how his audience was reading it and people were getting results. Then he knew he was ready to write a book and all he needed now was to get a game plan to do it. [10:45] The Impostor's Syndrome and How It Impacts Your Confidence Azul focuses the discussion a bit on the the impostor's syndrome which is pretty important considering it's probably one of the major reasons people don't take action to begin with. It's that feeling that you don't deserve it or that you're not going to be able to do well or write as well as somebody else. In fact, he thinks the testing that Seth did was to figure out if things were going to work before he invested his time and effort. Seth admits there were many years of procrastination between the point of thinking about it and actually doing it. Azul confirms that while working with Seth, it wasn't that he didn't have the knowledge, but he didn't have the confidence to know that it would resonate with the world. What was in his head was all his ideas spread across different places (blog, interviews) and now he had to bring it all together to have that flow. And this gave him clarity. [12:10] Writing In Your Own Style, Your Own Voice Seth was also initially concerned about not being grammatically correct but it's how he talks. However, this does resonate with actual artists even if they may not resonate with those in the academic world. Eventually, they would see how people are getting results from it anyway. Seth has spoken at big universities and one of his goals was to use this as a tool to get himself out there further. He is specific about how he writes and presents his ideas. he thinks one of the ideas people struggle with is they try to sound like other people when they write and it just doesn't land. Seth is a very casual guy and doesn't want to get into the formality of things. So this is something he wanted to reflect in the book itself. He would normally write line by line and not in full paragraphs. And that's just how he writes. Some people don't like that and he's fine with that. But for him, this was how he knew he'd be able to write it and share it so he just had to stick to his guns with it. Seth adds that anybody who reads his stuff can immediately identify what he writes because of his distinct voice and style. Part of that comes from ignoring some of the conventional advice about writing and presenting ideas. Again, this can easily be tied into the impostor's syndrome. Azul stresses the fact that there is no right way to do any of this. Just remember that there is somebody consuming it. It's not for you, but there's that style of yours. And people will get to know you and appreciate you and like you, or not. [15:55] Writing the First Draft is a Sprint Seth struggled with getting the initial idea out on the page. So he started out a mind map where he those idea placed on some cards. And he points out one of the biggest things for him which was that he didn't want to start unless he's doing it the right way. People can tend to be perfectionists but you have to get past that. And for Seth, this was a really big mental shift for him. Just getting that first draft done and out was really a mental barrier for him. Azul gives a great analogy of writing the first draft as a sprint. He encourages people to make this into a sprint rather than taking your time and working on it for several months, or worse, even years. He says this is the worst thing you can do because you grow and change as a person. Your ideas change. If you wait that long, you're going to want to change the book every three or four months. Hence, it's important to sprint. Azul recommends reading Bird by Bird. It's counter-intuitive to what's being taught in schools where you need to edit while you go. And he explains this is the worst thing you can do because there are two different processes. One is the creative side while the other is a filter for editing things out. Unfortunately, a lot of people never get to finish it because it's not perfect yet. The first draft is supposed to be messy and ugly. And if you believe that, then you're doing perfectly well. Then there's that aspect of having multiple editors since you need a lot of eyes on it. [20:30] Putting It Out on Amazon and Marketing the Book The day of the release finally came and Seth vividly remembers it. He thinks people need to understand what they're trying to accomplish with a book. For some people, it may be to sell thousands of copies and make money. For others, it may just be to share ideas with people. For Seth, his goal was to get it in front as many musicians as possible knowing this is something valuable to people. The day it launched, he was so relieved that it went successfully. Talk about debuting at #1 and #3 for an Amazon category. And up to this day, it still sells every month and he still gets a check from Amazon. He still gets to receive emails from readers from around the world who are using the material. A year later, people are still writing him and writing about it. He has seen people taking pictures of it on Instagram and tweet about it. They send him messages on social media. He could say this was one of the most satisfying things he has ever done. It wasn't that he was selling so much but it was that knowing it was out in the world and that he accomplished this thing and it was doing what it was intended to do was what was really satisfying for him. Seth did a whole big launch and went out to various podcasts. He did guest-post on different sites. He built up his own site and he had his own audience and email list that he built up. So he used all these assets he had built to make his book marketing success. Moreover, he has always wanted to do more speaking and he was able to do this because of the book's success. He has gotten a lot of consulting clients from people who read the book or heard him on the podcast. [23:20] Standing Out in a Crowd Seth just started working at a digital marketing agency. and he believes the book was a big part of him standing out from the crowd. He has a music degree and a self-taught marketer with zero formal training. So it's hard to stand out in crowd of people with MBA and business degrees. What he has instead, is raw skill set that he has developed over the years out of doing it over and over again. And he was able to demonstrate this by doing things like marketing his book and getting clients and building his own business from it. So for him, the book was hugely instrumental in all of those things. And he's very proud to have created it. In fact, when he went in for his interview for his current role, he saw his book on the shelf. Azul says it's a pretty strong "calling card" for his ability to produce results. It's right there on your future employer's office. It doesn't get any better than that! Seth recounts how this happened. He reached out to this agency, applied online, and got rejected immediately. So he put together this whole presentation and a website along with a bunch of ideas and he sent them to the founder of the company. He eventually got his foot in the door by tweeting the founder at the company. It was a long and rigorous process that he didn't get the job. A couple of months later, he went back to some of the people he knew who work there and reached out to them thru email. So he got invited in and when he got in the office, he saw his book sitting on the shelf. So by then, he was able to leave a pretty good impression. [27:30] Leveraging His Book to Create Authority Azul outlines how Seth has leveraged the book to help him get more opportunities. You need to understand that it's not the book itself. But if you want to be a writer, then make it a living as a writer and you'd have to be writing more books and that's where the money will come. On the other hand, if you're using it as a way to grow as a person or grow your influence or your opportunity, then a book is a great way to do it. It's a great feeling just knowing you're helping other people get to where you were when you first started out and then watching them grow and their success in whatever field you're writing about. And Seth adds you really don't have to write hundreds of pages. For example, he ordered the book Love Yourself by Kamal Ravikant and he laughed at how short it was. It was about 40-50 pages with little blurbs in it just formatted in the book. But he sold tens of thousands of copies. So you can't really get hang up on the preconceptions of what a book actually is and that you have to do it in a certain way because it's not true. That being said, you'd have to get past the assumptions of what a book really is which can serve as a big mental block for people. [30:55] Self-Publishing versus Traditional Publication While there were times he was thinking of approaching traditional publishing and reworking some of the book, but he doesn't personally see the value from doing it. He thinks that anything they're going to do, he can probably do better on his own considering it's just a small niche. So he really doesn't see any financial incentive going down the traditional publishing route. He just sees it as something that made sense so he decided not to pursue it. Nevertheless, it's a matter of persona preference and the space that you're writing in. Azul adds people don't know how publishing works. And one of the things they don't realize is that you will most likely surrender most of your rights to the publisher. So they will own the audio rights and the rights on the name of the book. And people might get a small advanced payment from it. But the truth is, you're fighting for books on Amazon or any bookstore much as anybody else. So this is something you need to weigh out. Will this benefit you? Will this match your goals? Pat Flynn has proven that you can actually get your book on Barnes and Noble even if you don't have it traditionally published. Being an online test dummy, he always finds ways to do things. More importantly, your goal is what matters here. [33:30] From a Book to an Online Course From writing his book, Seth has developed an online course. He uses this material to help people who need more than information and need guidance. He wanted to find a way to turn this into more of an opportunity to himself and be able to help more people. He already had the content created and he knew he had the audience that wanted more. So the online course seemed like the logical next step for him. He already had an email list and a website people are reading, so it was a matter of turning that content into a course. And when he did the launch, he made a good chunk of money with it, which was something he could re-invest so he can create more stuff. For him, it's a great way to open another revenue stream for himself and help more people in the process. He got an email from a student who told him he got to triple his income because of reading his book and blog and taking his course. He was able to use his material to start systematically growing what he was already doing. In total, he has invested less than $100 or maybe more in Seth's products, and he's gotten massive results. And it's people like this guy is why Seth keeps on pushing forward on this because he knows it's helping people. Additionally, he loves getting to meet people and working with them. He ultimately looks at it as just another piece of the puzzle. [36:36] The Power of Investing in a Business Coach Seth is a big fan of working with other people on projects because it bakes accountability into it. So he did hire a business coach to give him some actionable steps and deliverables. Also, making a financial investment in something is important. He had never worked with a coach or taken an online course that he wasn't able to turn around and apply the material to make more money. While it may cost money upfront, it's so worth it to make the investment in yourself. If you're paying somebody money to help you do something, you'll absolutely do the work to get there. It all boils down to having that sense of accountability and the best way Seth thinks anyone could get it is by working directly with someone who's there to help you where you want to go. Azul adds it's more of a head game in there rather than the information you get from them. [41:00] Seth's Advice to Aspiring Writers Seth says he's nothing special. He's just some guy that had an idea and wanted to share it with people. So if he can do it, anyone else can do it. Moreover, he stresses the importance of getting real specific with what it is you really want to achieve when writing a book. Why are you actually writing the book and what is the outcome you want to see? He doesn't think everybody should write a book. It's a very difficult process and it can get very frustrating. It can take a lot of time. So if you don't have a great direction and goal with it, it's going to be difficult for it to be successful. But the more direction you're able to give yourself with it, the easier the process will be. Then you know how to work towards that specific goal. Reach out with people writing books and blogs in your specific industry or niche and ask them if writing a book is something that makes sense. Then work backwards towards what the actual process looks like. Again, know what it is you're really trying to achieve to begin with and what it actually takes to get there. Lastly, check out the Perennial Seller by Ryan Holiday if you need any help with writing. It talks about how content spreads and lasts over time and how it resonates with people in the long term. Links: Reach out with Seth on SethHanes.com where you will find his blog and other resources. Break into the Scene: A Musician's Guide to Making Connections, Creating Opportunities, and Launching a Career Bird by Bird by Anne Lamott Love Yourself by Kamal Ravikant The War of Art by Steven Pressfield The Perennial Seller by Ryan Holiday  

We're always on our own road to mastery, trying to figure out how we can serve you better. So, anytime someone leaves the Living Your ONE Thing community, we make it a point to ask them a few questions.   Today we're sharing one of those conversations, a chat with Kerri Mees, because it is so powerful. We've come to realize that accountability starts by looking in the mirror, and no podcast or program will make a difference in your life if you are not, first and foremost, the type of person who chooses to be accountable.   What type of person will you choose to be?     The ONE Thing to Implement From This Episode: You can change the direction of your future – if you are willing to accept that you can have anything you want by, first and foremost, narrowing your focus and doing the things that matter most.   We believe that you can do this. You just have to get up and practice every single day – and it only gets easier with support.   If you want to take the next step, we are here for you in the Living Your ONE Thing Community, and we will be your accountability partners. You can join by going to the1thing.com/membership.   In this episode you will learn... [3:20] Why asking for help is an essential part of the road to mastery. [9:20] Why you need to manage your expectations for immediate results (if you want to achieve lasting success). [26:20] Why you shouldn't give up, even if the process is hard or boring.   AWESOME FREE RESOURCES FOR YOU! The Kick Ass Guide To Accountability Form your first power habit with your 66 Day Challenge Calendar Check out our awesome blog!   Links & Tools From This Episode the1thing.com/membership --   Get your FREE audiobook copy of Perennial Seller!   Geoff and Jay have been listening to Ryan Holiday’s new book, Perennial Seller, which is all about creating work that lasts (and then marketing it).   If you go to audible.com/onething or text ONETHING to 500500, you can create a free account and get a free credit for your first book – we suggest you make it Perennial Seller: The Art of Making and Marketing Work that Lasts. --   Production & Development for The ONE Thing Podcast by Podcast Masters

Ben introduces The 30-Day Code Quality Challenge and updates us on the progress of his first cohort. He has been receiving positive feedback and participants are engaging with the exercises and community forums. They discuss his work on the project and the future of Ben’s business and his audience moving forward. Derrick has hired an Elm engineer at Drip and they discuss the adoption of the Elm programming language in the industry. He also shares the hiring and pairing interview process of the candidate. Derrick attended an interesting invite-only conference, Chaos Engineering Day, and discusses Chaos Engineering and the implications for his business. This week Drip is focused on and fully prepped for Black Friday and shares his team wins surrounding the lead-up. Today’s Topics Include: The 30-Day Code Quality Challenge first cohort launch and progress Discourse versus Slack discussion channels Community building and managing a group Plans for future challenge cohorts and Ben’s business Derrick’s successful hiring process for an Elm engineer Adopting Elm programming language in the industry Chaos Engineering and testing Be sure to stick around at the end of the episode for Ben and Derrick’s post-show chat. If you’re enjoying the show please give us your ratings and reviews in iTunes. Links and resources: The 30-Day Code Quality Challenge (https://www.codequalitychallenge.com/) Discourse (https://www.discourse.org/) Perennial Seller by Ryan Holiday (https://www.amazon.com/Perennial-Seller-Making-Marketing-Lasts/dp/0143109014) Principles of Chaos Engineering (http://principlesofchaos.org/) RefactoringRails.io (http://refactoringrails.io/) Drip

This week's blog post and podcast shares how to throw a book launch party. I'm sharing experiences from my own recent party and giving you tips and questions to help you decide if throwing a book launch party is right for YOU! When my latest book, Creative Collaborations, was nearing completion, I decided to throw a local book launch party. For myself. I've NEVER done anything like this before and typically am not the party-throwing (or going) type. Hellooooooo, introvert! Still, this party seemed perfect for the launch of this book and I'm so glad that I did this! Keep reading or listen using the player below (or on Apple Podcasts or your favorite podcast app) to find out what I learned and if a book launch party is right for you! Listen to Episode 120: How to Throw a Book Launch Party It would be amazing if you'd subscribe on Apple Podcasts! Even if you listen through an app, this is what determines my discoverability in the search rankings on Apple Podcasts and in iTunes. Disclosure: This posts contains affiliate links! That means if you purchase something after clicking through a link, I may earn a commission at no extra cost to you! How to Throw a Book Launch Party Why I Threw Myself a Book Launch Party There are a lot of reasons you could consider having a book launch party. For me? It started when I saw a really amazing space on Airbnb while researching for a retreat that I am considering in 2018. When I saw it, I thought: I WANT TO DO SOMETHING THERE. My book release date was approaching and happened to fall on the same week as my 40th birthday. Why not rent the space and have a book launch/birthday party? It simply sounded fun! There were other more intentional reasons as well. The book is all about networking and working with others. It seemed fitting to have a party where I could invite friends, family, and the local social media and blogging community. In a recent interview with Joanna Penn on the Creative Penn Podcast, Ryan Holiday (author of Perennial Seller) said that the marketing plan should fit the message or content. When I heard that, I KNEW that this was the right plan for this particular book. WHAT TO CONSIDER IF YOU ARE THROWING YOURSELF A BOOK LAUNCH PARTY 1/ Consider your WHY There are a lot of reasons you may want to throw a book launch party. Before you get to ANY planning, you'll want to think about the goals. I love talking about WHY. My whole course, the Foundation Series (now a part of my bigger course, Blog Growth Boost), is all about applying your WHY to everything. It brings clarity and makes all the other details more clear. Here are some reasons you might want to throw a book launch party: Sell books Gain authority & influence Discoverability Have fun Celebrate with your people To shed some light on these, don't have high expectations on many of these! A book launch party isn't necessarily going to sell tons of books (unless you have a big group that's interested and a lot of copies to sell). It can help people to see you as an authority, especially if you can do some PR outreach and get the event covered in local papers or magazines. If you list the event publicly, like on Meetup or another site, this might increase discoverability. It also opens the door to people you don't know showing up, which might pose challenges like upping the cost if you have a lot of people simply show up. You can definitely have fun (even if you're an extreme introvert like me!) and it's something special to celebrate with your audience. 2/ Consider the ROI As I touched on before, you may not make tons of money throwing a book launch party. You're more likely to lose it. Depending on the sales price for your book (mine was $.99), you may not make tons of money. You COULD find that it helps you reach bestseller in some categories, which mine did. Selling print copies could make more money, but if you're buying author copies from something like CreateSpace or Kindle Print on Demand, you won't see that affect your rankings. Before you toss a lot of money at something, consider what you get back. 3/ Consider your finances Throwing a book launch party may not be a smart financial choice. My party ran about $1000 for 40-50 people. You could absolutely do it cheaper than that, but I made a few choices (like location) that made the price jump. You can totally use a room in a restaurant or a free space for your party and make other cuts to do this on a budget. But I was also able to secure sponsors (more on that in a sec) to completely cover the costs of the book launch party. Before you toss a bunch of money at a party, consider whether you'd make more money running Facebook ads or investing in another kind of marketing. TIPS FOR THROWING AN AMAZING BOOK LAUNCH PARTY Still want to throw a book launch party? I feel you. Clearly. I won't hold you back! Here are some tips to get the best results for the least amount of work and money. Set Your Goals Yep, circling back to this. It will REALLY help with the next few decisions if you know your goals and are clear! Set the Location, Date, and Budget. You'll want these set up before you hit the next one, which is about sponsors. Keeping the goals of the event in mind, pick a location that fits what you want to accomplish. That will likely help set the date, because of availability, or if you want a specific date, that will cut out some locations. I would highly recommend looking at Airbnb and VRBO for some cheaper, out of the box options! Knowing the spot will help you plan for your budget. Reach Out to Sponsors.  This was huge in making my party possible! Start with the brands you use and love. I reached out to Convertkit and Mediavine, which are two companies I love and use. It helps if you already have a relationship and contact there and can actually get a person's email rather than the straight up info @ company name email. I also connected with the local rum distillery, Grateful Dane, and they were able to come out to the event. Kroger, a national brand, sponsored the food for the party. I had worked with them before as well and attended local blogging events, so had an actual contact. Put together a sponsorship package, being very clear about what you can offer. This doesn't have to be in person! Grateful Dane came out to the party, but the other sponsors were digital. I linked to them in posts, talked about them on the podcast and social media, made cards with their logos for the party itself, and sent emails to my list talking about the sponsors. Give them the dates and your social numbers and be as specific as possible about the benefit to THEM. If you want to learn more about sponsorships, you can read a lot more about this and pitching and follow up in Creative Collaborations!  Hire Help. You may want to pay a coordinator or ask a friend to help. I did EVERYTHING from the buying of supplies and food to the cleaning up and sweeping the floor after the party. It was hard. I knew it would be. Realize that if you don't hire someone, this will all be YOU. Make It Valuable to Your Online Community.  I streamed the event live to my Facebook page and group. Well, not the WHOLE event, but the part where I had Madalyn Sklar from Twitter Smarter give my intro and then when I read from the book. That way the people who couldn't be there live could still take part.  IS A BOOK LAUNCH PARTY THE BEST WAY TO LAUNCH A BOOK? In short, a book launch party is probably not the best way to launch in terms of ROI. It can be super fun and a great way to meet your fans and present your book, but if you want straight up ROI and sales, you'll want to follow more tried and true methods for making sales. (I'll have a few links below.) I love innovation, so if you want to be creative and try something that may not work, just count the cost first! Can you afford it to fail? What can you gain and how can you leverage the event even if it doesn't result in tons of book sales? I would not change a THING about my party (other than having the printed books arrive on time) and felt like it was the perfect thing to launch this particular book. Will I have another for my next book? Doubtful. But I would totally go back in time and do this one again. I hope this has help you learn how to throw a book launch party AND if you actually should. Tips or ideas?? Leave them in the comments!! Helpful Links for Making Book Sales: Increase Your Sales Rank on Amazon - Interview with Kevin Tumlinson Sell More Books with Copywriting- Interview with Bryan Cohen 20Books to 50K Facebook Group How I Sold 80,000 Books: Book Marketing for Authors

Ray Edwards is an author, speaker, copywriter, and fellow-podcaster on his successful podcast ‘The Ray Edwards Show’. Ray has many creative insights in entrepreneurship and productivity. Ray has been on the show once before. In this episode, Erik and Ray talk about common things that keep us from being productive, the mistake of aiming for efficiency instead of effectiveness and much more! Mentioned in this episode: Formstack Get a free trial and 25% off your first 3 months Hello Fresh Use promo code BTD30 to get $30 off your first week Freshbooks Use code ‘Beyond The To-Do List’ in the ‘How Did You Hear About Us Section’ Away Travel – Get $20 off by using promo code ‘BTD’ Michael Hyatt’s Full Focus Planner – Get 15% off Things 3 The Perennial Seller by Ryan Holiday Please connect with me Subscribe, rate, and review in iTunes Follow @ErikJFisher Check out more Noodle.mx Network showsThe Audacity to Podcast: "How-to" podcast about podcastingBeyond the To-Do List: Personal and professional productivityThe Productive Woman: Productivity for busy womenONCE: Once Upon a Time podcastWelcome to Level Seven: Agents of SHIELD and Marvel’s cinematic universe podcastAre You Just Watching?: Movie reviews with Christian critical thinkingthe Ramen Noodle: Family-friendly clean comedy

Prima carte pe care am citit-o de la Ryan Holiday a fost “Trust me I’m lying”, o carte publicată în 2012 și care l-a propulsat pe Ryan în topul celor mai citiți autori și al celor mai căutați strategiști media la nivel internațional. Cartea asta am devorat-o în doar câteva zile, subliniind și scriind în... The post 07 Despre cartea lui Ryan Holiday – Perennial Seller appeared first on Katai.

This recording was one of those times to step back and see what form this overall effort is taking. The Spaniard and Dread talk about working to build a Perennial Seller as described by Ryan Holiday. It's not glamorous, it's not always fun, it's work day in and day out for (so far) no money, but (as you'll hear repeated in this episode) that's how it's done. The guys talk about other team members—the ”mysterical” Sugar and the helpfully-challenging Drew Swope. And maybe … you! If this particular grind calls to you, listen for The Spaniard to give out his phone number yet again. That perhaps-foolish-seeming trust has attracted good things. We can't wait to see what will happen next.

On Episode 68 of Short Story Long I went down to San Diego to meet up with Ryan Holiday and talk about his new book Perennial Seller: The Art of Making and Marketing Work That Lasts. We cover the creative process of coming up with an idea, how you go about launching that product and the marketing behind it to ensure it holds value for longevity. Learn more about your ad choices. Visit megaphone.fm/adchoices

On Episode 68 of Short Story Long I went down to San Diego to meet up with Ryan Holiday and talk about his new book Perennial Seller: The Art of Making and Marketing Work That Lasts. We cover the creative process of coming up with an idea, how you go about launching that product and the marketing behind it to ensure it holds value for longevity. Learn more about your ad choices. Visit megaphone.fm/adchoices

Real artists will take the time to create a business around what their craft. Today I’m sharing with you some of the books that have helped me along my creative and entrepreneurial journey. Some of these books are what got me started down this path of art and commerce, and others are ones I have found helpful along my journey. If you’re an artist looking to build a business with your craft, I think you’ll find these books really helpful. I also want to invite you to join the Nion Life Community over on Facebook. There you’ll find likeminded creatives and an place where you can ask questions, get inspired, and collaborate. You have to figure out the puzzle pieces to put together the life that you want. Some things we learn in this podcast: Book #1: The War of Art by Steven Pressfield [1:45] What is the resistance [2:05] Book #2: Real Artists Don’t Starve by Jeff Goins [2:35] How to become your own sponsor [3:00] Book #3: Steal Like an Artist by Austin Kleon [3:15] Why you should read the physical Steal Like an Artist book [3:50] Book #4: Show Your Work by Austin Kleon [4:00] Book #5: The Four Hour Work Week by Tim Ferriss [4:20] Why you have to design your own life [4:40] Book #6: Never Eat Alone by Keith Ferrazzi [5:15] Why relationships are key [5:30] Book #7: The Perennial Seller by Ryan Holiday [6:00] The importance of creating a platform for yourself [6:30] Book #8: Damn Good Advice by Georgie Lois [6:55] Why I listen to audiobooks [7:35] Links mentioned: The War of Art by Steven Pressfield Real Artists Don’t Starve by Jeff Goins Steal Like an Artist by Austin Kleon Show Your Work by Austin Kleon The Four Hour Work Week by Tim Ferriss Never Eat Alone by Keith Ferrazzi The Perennial Seller by Ryan Holiday Damn Good Advice by Georgie Lois Listen to my episode about my secret weapons for reading books fast  

Have you ever considered whether the work you're doing today will still be around in five years? How about ten or twenty years? Many people don't think strategically about how to create work that will resonate deeply for a long time to come. Today's guest Ryan Holiday has just released a book called Perennial Seller that examines work that lasts and how it is created and marketed. In the interview, we discuss not just how to make work that stands the test of time, but how to structure your life so that you have the margin you need to create proactively and not just reactively.  ==== Today's episode is sponsored by Freshbooks. To claim your free month trial – with no credit card needed – visit Freshbooks.com/accidental. Music for the AC podcast is by Joshua Seurkamp. End remix is by DJ Z-Trip.

I talked to #1 NYT bestselling author Ryan Holiday about creating products and books that sell for decades.  In his latest book, Perennial Seller, he outlines his system for creating books and products that stand the test of time. Because who doesn't want to create something that people love? Or write a book that thousands of people read? And more importantly, who doesn't want to make something that sells for years to come?

Non-fiction has specific genres, conventions, and obligatory scenes just like fiction, but they are, of course, a little different. Shawn and Tim delve into what it takes to write a great non-fiction book. Make sure you pick up a copy of Perennial Seller by Ryan Holiday.

Ryan Holiday is a best selling author who has written: "Trust Me I'm Lying", "Ego is the Enemy" and his latest "Perennial Seller." Lance caught up with Ryan in Austin to talk: marketing a book, stoicism, speaking to sports teams, the Gawker fallout and their shared passion for Iron Maiden.

The Wisdom of Stoic Philosophy. Our interview with Ryan Holiday, author of "The Daily Stoic" and "Perennial Seller." We discuss the enduringly fresh writings of Marcus Aurelius, Epictetus and Seneca. Notes on perseverance, handling adversity and the art of living well. Meanwhile, Anthony Scaramucci arrives as the new Press Director for President Trump. We sample Scaramucci's "Sunday Show" interviews and ponder his bold statements on "leakers" in the Oval Office: "I'm gonna fire everybody!" So far, so good. Also, CNN's Chris Cilizza gets caught red-handed purveying Fake News. We dilate upon the impressive nastiness of the Hostile Mainstream Media. Plus, vignettes on exhuming Salvador Dali. The moustache lives! With Listener Calls & Music via Katy Perry and Paul McCartney.    See omnystudio.com/listener for privacy information.

"Perennial Seller: The Art of Making and Marketing Work that Lasts" by Ryan Holiday   Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/Perennial-Seller-Ryan-Holiday

Writer, marketer and self-proclaimed media manipulator Ryan Holiday talks with Recode’s Peter Kafka about his new book, “Perennial Seller,” which explores “the art of making and marketing work that lasts.” He argues that creators over-value how their work launches, and don’t pay enough attention to how their decisions — from start to finish — affect its staying power. Holiday also talks about how his 2012 book, “Trust Me, I’m Lying,” predicted the alt-right’s approach to media manipulation, and explains why the ancient Roman philosophy of stoicism is still resonating today with everyone from the Secretary of Defense to startup founders in Silicon Valley. Learn more about your ad choices. Visit megaphone.fm/adchoices

Guest: Ryan Holiday is the bestselling author of multiple books, including The Obstacle Is the Way, Ego Is the Enemy and Growth Hacker Marketing.His company, Brass Check, has advised companies like Google, Taser and Complex as well as multi-platinum musicians and some of the biggest authors in the world, such as Tim Ferriss, Tony Robbins, and Arianna Huffington. His latest book, Perennial Seller, Ryan reveals to creatives of all stripes—authors, entrepreneurs, musicians, filmmakers, fine artists—how a classic work is made and marketed.Story: The art of making stuff and bringing it to the world. Stuff that lasts. Stuff that is designed to endure the test of time. We dive into his journey of becoming a writer, which was certainly not linear, and he's written some provocative things about what he's learned about the world of media, marketing and manipulation.Big idea: What we're really creating when we create something that we want to matter in the world.You’d never guess: At nineteen Ryan dropped out of college to apprentice under Robert Greene, author of The 48 Laws of Power.Current passion project: He does all this while minding a herd of longhorn cattle, goats (Bucket, Biscuit, and Watermelon), chickens, ducks, geese and a miniature donkey and a five-acre lake filled with bass, catfish, and sunfish at his Texas ranch outside Austin.Rockstar sponsors:Thrive Market has all the top premium healthy and organic products that I usually get from a grocery store but unlike your typical organic & non-GMO products that are marked up to premium prices, Thrive Market sells the same organic & non-GMO premium products at wholesale prices! To start your FREE 30-day trial, 25% your first purchase and FREE shipping by going to thrivemarket.com/GOODLIFE.

Episode 213: Ryan Holiday - How To Make Work That Lasts (Perennial Seller) This is Round 3 with best-selling author, entrepreneur, and renowned marketing strategist, Ryan Holiday. If you'd like to listen to our first conversation, go HERE.  If you'd like to check out the second one, go HERE. Brian Koppelman (screenwriter & director: Rounders, Ocean’s Thirteen and Billions) once said, “I don’t have many rules in life, but one I never break is: If Ryan Holiday writes a book, I read it as soon as I can get my hands on it.” I agree.  And I love every opportunity I have to speak with and learn from Ryan Holiday. I'm thankful that he sent me an advanced copy of his newest book, Perennial Seller. And if you care about making work that lasts, I urge you to read it. Episode 213: Ryan Holiday - How To Make Work That Lasts (Perennial Seller) Subscribe on iTunes  or Stitcher Radio The Learning Leader Show "Give, Give, Give, Give... Build Karmic Debt." Show Notes: Sustained Excellence = Pete Carroll and Bill Belichick embracing Obstacle Is The Way and Ego Is The Enemy How to build something that is "timeless" When you build your home, are you thinking about how it will look in 10 years When you cut your hair or wear an outfit, do you think about how it will look years later in pictures? Why write Perennial Seller? It's important not to dive in until you have a path Always think, "How do I make this last?" "Literary greatness is 10 years or more" "I have to follow my own advice" Platform How Kevin Hart built his platform (and email list) every night while on stage People need to think about how they are building their platform long before they launch Kevin Kelly -- 1,000 true fans Who are you launching to? "Kevin Hart was knocked on his ass. He would go to cities where he didn't have fans to build up his platform and email list. This was before he was famous." "People want to have a platform, but they don't want to build a platform." You must build it through giving Ryan Holiday built his email list to 81,000 by recommending books.  He recommended 1,000 books before he asked anyone to buy one of his. "Give, Give, Give, Give... Build Karmic Debt." -- The world is not zero sum The success of Eric Barker and his book Barking Up The Wrong Tree. He built his email list up to 300,000 people by blogging/writing regularly for years. He gave for free, provided value. His book sold many and became a best seller because he built his platform. Jeff Bezos -- "Focus on the things that do not change." - Zoom in on something timeless. "It starts by wanting to create a classic." -- Robert Greene How do we avoid falling for the seduction of short term notability to focus on long term success? The "Lindy Effect" -- Nasim Taleb The Obstacle Is The Way sold 3,000 books the first week, then steadily sold more. Now it sells about 1,000 a week. "What are you making and who are you making it for?" "Marketing is not separate, it's part of the puzzle." Ryan discusses still receiving "hate" for Trust Me I'm Lying Idea --> Execution. Casey Neistat "I don't want to hear about your best idea. The idea is the easy part." Writing Routines -- Why Ryan started studying the routines of other great writers "You have to have a routine. You must treat this creative profession like a profession" Being very descriptive with the work Why being in great physical shape is "part of the job" You should do some form of strenuous exercise every single day Seinfeld -- Chain method. Put an X on the calendar every day for exercise Discipline: Doing it even when you don't feel good. You have to get up and do it "People want to have a platform, but they don't want to build it." Social Media: See why over 190,000 people follow Ryan on Twitter: @RyanHoliday Read: Perennial Seller Connect with me on LinkedIn Join our Facebook Group: The Learning Leader Community To Follow Me on Twitter: @RyanHawk12 More Learning: Episode 078: Kat Cole – From Hooters Waitress To President of Cinnabon Episode 071: NateBoyer - Green Beret, Texas Football, The NFL Episode 179: How To Sustain Excellence - The Best Answers From 178 Questions Episode 107: Simon Sinek – Leadership: It Starts With Why Episode edited by the great J Scott Donnell The Learning Leader Show is supported by Rhone.  Use the code "Leader" for 15% off.  Rhone... premium activewear engineered with principle, performance and progress for the modern man.  Rhone builds clothing around 3 main tenants: Cutting-edge Performance, Premium Comfort, and Simplistic Style.

Reformed “media manipulator,” proponent of stoic philosophy, expert marketer, and bestselling writer, Ryan Holiday, has accomplished more in ten years than most will in a lifetime. He spoke with Robert Bruce about how he does it … Rainmaker.FM is Brought to You By Discover why more than 80,000 companies in 135 countries choose WP Engine for managed WordPress hosting. Start getting more from your site today! Note: This episode contains a few phrases that some may find explicit. Ryan Holiday has written six bestselling books on topics as diverse as growth hacker marketing, practical stoicism, and the dark arts of the digital media landscape … and his next book — Perennial Seller — will be published in July. He ran marketing for American Apparel, one of the most notoriously successful brands in modern times, and now runs a thriving marketing shop of his own. The list of his accomplishments is a lot longer than that, but I think you get the idea. Oh, and did I mention he’s just 29 years old? Enjoy. If you’re a fan of The Writer Files, please click subscribe to automatically see new interviews. In Part One of this file Ryan Holiday and Robert Bruce discuss: How Ryan approaches the problem of procrastination Where he writes his books and essays How writers can compete against the recorded history of … everything Media Manipulation in the age of Trump His next book Perennial Seller, and why the long game is the only game Listen to The Writer Files: Writing, Productivity, Creativity, and Neuroscience below ... Download MP3 Subscribe by RSS Subscribe in iTunes The Show Notes If you’re ready to see for yourself why more than 201,344 website owners trust StudioPress — the industry standard for premium WordPress themes and plugins — swing by StudioPress.com for all the details. Ryan Holiday Trust Me, I’m Lying Trust Me, I’m Lying Book Trailer Growth Hacker Marketing The Daily Stoic Perennial Seller Ryan Holiday on Twitter Robert Bruce on Twitter