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saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #28, Anna Nadeina talks with Shannon, CEO of Usersnap, a visual feedback and bug-tracking platform. ----------Episode's Chapters-------------- 00:00 - Introduction to Usersnap and Shannon's Journey 06:02 - Exciting Developments at Usersnap 09:01 - Insights from User Interviews and Market Trends 11:48 - The Role of AI in Product Development 15:06 - Collaboration and Knowledge Sharing at saas.group 18:11 - Empowering Women in Tech 24:42 - Women in Leadership: Navigating Challenges 28:02 - Effective Communication for Impact 29:21 - Team Growth and Recruitment Strategies 30:49 - Strategic Shifts in Product Development 32:41 - The Importance of Feedback in Strategy 34:11 - Understanding Market Positioning 39:48 - Wins and Lessons Learned 42:18 - The Power of Listening to Users Shannon - https://www.linkedin.com/in/svettes/ Usersnap - https://usersnap.com/ Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group Stay up to date: Twitter: https://twitter.com/SaaS_group LinkedIn: https://www.linkedin.com/company/14790796
Understanding your users' needs can make or break a product's success. Often, user feedback is fragmented, difficult to track, and overwhelming. Product managers, developers, and marketing teams struggle to gather precise insights that lead to impactful decisions. The challenge lies in collecting feedback and doing so efficiently and in a way that genuinely drives growth. …
The Top Entrepreneurs in Money, Marketing, Business and Life
Tim founded SaaS Group in 2018 using his own money from Eyeo exit to acquire Deploybot. SaaS Group is structured as an LLC and funded all deals with equity until 2020 when they began using debt. In 2024, they sold about 5% of the SaaS Group LLC for $25m implying a value of $500m. They've purchased 20 companies over the last 5 years. Their companies do $60m in combined revenue today and employ 300 people. They typically pay 2-4x multiples. DashThis, Usersnap, and Rewardful are some of their larger companies. Can they acquire $60m more in ARR over the next 12 months?
Have you been struggling to retain your customers? Scott Hurff and Klaus-M. Schremser are coming together for our next AMA to talk about addressing customer expectations and decreasing cancellation rates at scale! Scott and the team at Churnkey have analyzed over 100 million+ cancellation sessions and definitely know a thing or two about keeping churn under control. And Klaus at Usersnap has been continuously experimenting with getting their retention rates up and is ready to share the experience. We have also partnered up with Churnkey for our first-ever joint report on the state of retention in 2024. Register for our AMA and receive the report after the session. Get a full-blown analysis of market trends, possible reasons for cancellation and how to address them, opportunities to re-engage with former customers, and potentially change the trajectory of your business for growth at scale.https://churnkey.co/reports/state-of-retention-2024/Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group Stay up to date: Twitter: https://twitter.com/SaaS_group LinkedIn: https://www.linkedin.com/company/14790796
saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/ . I'm your host Anna Nadeina, Head of Growth for saas.group. In this episode #46, we talk with Josef, CEO and founder of Usersnap, the #1 customer feedback software for growing SaaS companies. And of course, now a member of saas.group's family.Listen in as Joseph walks us through the origins and transformation of Usersnap, revealing how it morphed from a simple bug tracker to a comprehensive customer feedback platform. He shares insights into the hurdles of finding the product-market fit and underscores the necessity of feedback in shaping exceptional products. We talk about the critical strategic choices faced when considering raising capital, focusing on longevity rather than immediate VC-driven success, and the considerations leading up to a company's exit. Finally, Joseph shares his experience with the acquisition process, touching on the intricacies of due diligence and the post-merger journey.Stay up to date: LinkedIn - https://www.linkedin.com/company/14790796 Twitter - https://twitter.com/SaaS_group Website - https://saas.group/
Curious about the nuances of product marketing in the early days of your B2B SaaS venture? Join us for an insightful AMA session with two seasoned professionals in the field: Ashley Cheng, Head of Growth and Product Marketing at Usersnap, and John McKiernan, Product Marketing Lead at Atlassian. Gain practical insights, ask candid questions, and navigate the intricate landscape of pre-product-market-fit product marketing. This is your chance to gather invaluable knowledge and strategic tips for steering your B2B SaaS ship through the uncharted waters of the early stages.Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group Stay up to date: LinkedIn - https://www.linkedin.com/company/14790796 Twitter - https://twitter.com/SaaS_group Website - https://saas.group/
Heute spreche ich mit Klaus M. Schremser. Klaus ist seit über 25 Jahren in der Tech-Industrie und Vollblut-Unternehmer und hat eine wirklich spannende Reise hinter sich. Mit seinem ersten Unternehmen, Gentics, hat er Webseiten für große Unternehmen wie Swarovski, Erste Bank, Wirtschaftskammer und das Finanzministerium entworfen, und die notwendige Software, um dies zu managen, bereitgestellt. Seit 5 Jahren ist er bei Usersnap, einer globalen User feedback SaaS-Lösung und ist jetzt Chief Revenue Officer. Wir sprechen über seine Reise als Unternehmer, wie man möglichst effizient direktes Feedback von den Benutzern der eigenen Software bekommt und es Klaus zu einem Eintrag in das Guinness-Buch der Rekorde gebracht hat.Klaus LinksUsersnap WebsiteKlaus LinkedInKlaus RessourcenUX MattersSmashing MagazineSponsorEin großes Dankeschön geht an unseren Sponsor der heutigen Folge: HelloDesign. HelloDesign hilft Ogransiationen, Start-ups und Gründer:innen dabei mittels der Behavioural Design Methode digitaler Produkte zu entwickeln. Und zwar digitale Produkte, die Menschen zu gesünderen Gewohnheiten verhelfen. Was Behavioural Design ist und wie die Methode genau funktioniert, könnt ihr übrigens in der UX Heroes Folge 33 mit Fabrice Pöhlmann nachhören. Für alle unter euch, die noch tiefer in die Methodik des Behavioural Designs eintauchen möchten, hat HelloDesign ein besonderes Angebot. Exklusiv für unsere UX Heroes-Community gibt es jetzt die Chance, ein kostenloses Behavioural Design Poster zu erhalten. Meldet euch hier an und wir schicken euch das Poster kostenlos zu. Und ich verspreche euch, es ist nicht nur super informativ, sondern auch optisch ein echter Hingucker! Als Bonus könnt ihr sogar eine "Goldkarte" ergattern, die euch satte 500€ Rabatt auf ein Behavioural Design Training bei HelloDesign bietet. Ich hoffe, ihr fandet diese Folge nützlich. Wenn ihr auch die nächsten nicht verpassen wollt - abonniert UX Heroes doch auf Spotify, Apple oder eurem Lieblingspodcaster - ihr könnt uns dort auch bis zu 5 Sterne als Bewertung dalassen. Wenn Ihr Fragen oder Feedback habt, lasst uns doch eine Sprachnachricht auf ux-heroes.com da und wir beantworten sie mit etwas Glück in einer der nächsten Folgen.Ihr findet ihr mich auf LinkedIn unter Markus Pirker. Bis bald bei UX Heroes.UX Heroes ist ein Podcast von Userbrain.
Hey CX Nation,In this week's episode of The CXChronicles Podcast #188 we welcomed Ken Peterson, President CX at QuestionPro based in Austin, TX. Ken has over two decades of experience in the customer experience research space with industry experience in retail, technology, hospitality, financial services, automotive and transportation with a recent focus on financially linked business insights, SaaS deployments, and CX consultation. This ties in with his long history of P&L responsibility and detailed understanding of improving business operations. With a background in Mathematical Operations Research, he's eager to find ways that companies can be more profitable through truly actionable insights into data.In this episode, Ken and Adrian chat through how he has tackled The Four CX Pillars: Team, Tools, Process & Feedback throughout his career + shares some of the tips & tricks that have worked for him across his own customer focused business leader journey.**Episode #188 Highlight Reel:**1. Bringing empathy closer to your numbers to drive massive innovation 2. Focusing on what you can control for your customers vs. what you can not3. Celebrating "the wins & the good stuff" happening within your business 4. Keep it simple with your customer feedback -- "how did we do?" 5. What you can learn from gathering fan feedback at a pro-soccer match Huge thanks to Ken for coming on The CXChronicles Podcast and featuring his work and efforts in pushing the customer experience and customer success space into the future.Click here to learn more about Ken PetersonClick here to learn more about QuestionProIf you enjoy The CXChronicles Podcast, please stop by your favorite podcast player and leave us a review today. This is the easiest way that we can find new listeners, guests and future business leaders to join our customer focused community!And be sure to grab a copy of our book "The Four CX Pillars To Grow Your Business Now" available on Amazon + check out the CXChronicles Youtube channel to see all of our customer focused business leader video content + our past podcast episodes!Reach out to CXC at INFO@cxchronicles.com for more information about how we can help your business make customer happiness a habit!Support the show
Today on the show we have Luka Kankaras, a Product Specialist at UsersnapIn this episode, Luka shares an overview of the framework Usersnap used to increase retention. How they collected feedback to diagnose their challenges and prioritized what to tackle first.We then discussed how Usersnap reduced churn by expanding the use cases of their product and we wrapped up by discussing how the team used OKRs to align and focus their attention on churn.As usual, I'm excited to hear what you think of this episode, and if you have any feedback, I would love to hear from you. You can email me directly at Andrew@churn.fm. Don't forget to follow us on Twitter.
Hey CX Nation,In this week's episode of The CXChronicles Podcast #171 we welcomed Alister Esam, CEO & Founder at Process Bliss based in Newbury, England. Process Bliss helps their customers embed process in their business to help it run like clockwork. Process Bliss helps optimize your company by identifying blockers, pinpointing the key processes, improving them on a regular basis + working with your team so they are apart of the process. Ultimately, people are smarter than process, which is why Process Bliss not only manages your recurring processes, it shows you where process is failing your people, and empowers them to complete it in the best way they know how.In this episode of CXCP, Alister and Adrian chat through how he has tackled The Four CX Pillars: Team, Tools, Process & Feedback throughout his career + shares some of the tips & tricks that have worked across his customer focused business leader journey.**Episode #171 Highlight Reel:**1. Why process is typically dealt with as a "dirty word" in many companies 2. Inviting your very best customers into the scaling & optimization process 3. Understanding your core roles + areas of accountability & authority 4. Why process helps to drive all The Four CX Pillars 5. How your business will gravitate towards the focus areas that you measure Huge thanks to Alister for coming on The CXChronicles Podcast and featuring his team's work and efforts in pushing the customer experience and customer success space into the future.Click here to learn more about Alister EsamClick here to learn more about Process BlissIf you enjoy The CXChronicles Podcast, please stop by your favorite podcast player and leave us a review. This is the easiest way that we can find new listeners, guests and future customer focused business leaders to tune into our weekly podcast. And be sure to grab a copy of our book "The Four CX Pillars To Grow Your Business Now" on Amazon + check out the CXChronicles Youtube channel with all of our video episodes & customer focused business leader content!Reach out to CXC at INFO@cxchronicles.com for more information about how we can help your business make customer happiness a habit!Support the show
We start this episode with our final dive (for now) into the marketing greatest hits and pet peeves from the fabulous career of Julie Ogilvie, former VP Research Director from Sirrius Decisions/Forrester Research; this week, we discuss brand messaging. This week's interview is with Thomas Peham, VP of Marketing at Storyblok, a headless CMS vendor built for both the developer and the marketer. As you'll hear, Thomas is a respected SaaS marketing expert, and he's run his own 'CMO as a Service' consultancy, is the former Head of Growth at Usersnap, where he helped grow revenue by 10x and Dynatrace that successfully IPO'd in 2019. We talk about the challenges of bringing B2B SaaS solutions to market, content management, and advice for marketers looking to create their own freelance consultancy.Our visit to the Rockstar CMO virtual bar this week finds Robert Rose, Chief Trouble Maker at The Content Advisory, with a content marketing lesson from Hollywood. I hope you enjoy this episode, and please visit these links:The people:Ian Truscott on LinkedIn and Twitter Julie Ogilvie on LinkedIn and TwitterThomas Peham on LinkedIn and TwitterRobert Rose on Twitter, LinkedIn, and The Content Advisory Mentioned in this weeks episode:Julie's website: ChubbyCouple.mediaHeadless CMS vendor: StoryblokOur previous episode discussing Storyblok funding with Cathy McKnightJoe Pulizzi and Robert Rose: This Old Marketing podcastRockstar CMO:The Beat Newsletter Rockstar CMO on the web, Twitter, and LinkedInPrevious episodes and all show notes: Rockstar CMO FMRockstar CMO AdvisorsThe wonderful Piano Music is by Johnny Easton,shared under a creative commons license.
In this episode #112 of The CXChronicles Podcast we had the pleasure of chatting with Klaus-M. Schremser from Usersnap about Growth, CX, and what it takes to build, scale and sell a company. Klaus is a serial founder and (co-)founded two software companies that got acquired - Gentics (by APA) and Wikidocs (by Atlassian). His entrepreneurial scars are from doing enterprise sales, marketing, growth hacking, development of digital products, team building & leading the last 20 years. He also happens to be a enthusiastic triathlete and an advocate for lifelong learning. Klaus even published a bestseller book!Usersnap is a digital product building platform, building solutions from development to user feedback and customer service. They offers a 360° suite for building and running digital products, which includes understanding how customers and users use your product & service offerings. Episode 112 Highlight Reel: Adrian and Klaus talk through The Four CX Pillars; Team, Tools, Process & Feedback. Klaus gives the CX Nation a ton of different ideas about how to track feedback, what to do with it, how to get more information from your team and how to constantly remain focused on what your end users think about your product & service!To Learn More About Usersnap check out their website below & let them know that CXC sent you! Click here to check out UsersnapClick here to get in touch with Klaus If you enjoy this episode and other episodes of The CXChronicles Podcast please take a minute to leave us a review on your favorite podcast player! Ask us about how you can get your FREE CXScorecard Discovery Assessment to see how your business stacks up across The Four CX Pillars; Team, Tools, Process & Feedback now!Support the show (https://cxchronicles.com/)
Usersnap is a user feedback platform. It helps companies collect feedback from their users and customers, including their intentions and what they are looking for when interacting with your company allowing you to make actionable decisions based on key customer experiences. By doing so, it reduces the gap between the customer and your operational teams. Usersnap also integrates with other tools. It can be shared on Slack, Jira and Trello, for example. This gives your employees the direct feeling and message from the actual customer.The result? Usersnap helps companies build better products by listening to their customers. A company using Usersnap can collect NPS and customer satisfaction metrics. It also collects qualitative feedback, the “golden nuggets” or micro feedback that a company’s customer provides along their journey. With each step, Usersnap is there collecting a variety of feedback and brings that directly to your employees and teams. Join me as I talk to Klaus-M. Schremser as he shares his journey as an entrepreneur and his passion for customer feedback. In this episode, Klaus-M and I dive into:1. How Usersnap helps companies collect feedback from their users and customers and make it actionable2. How Usersnap uses a combination of automation and personal experience to onboard and interact with their customers3. Why building a culture that is open to feedback is important to building employee engagement 4. The future of CX and digitalization and how that will play a large role in decreasing the distance between your customers and your operating teams5. Why you want to join the feedback tribe and join others in learning and understanding the power of feedbackFor more information, please visit:Usersnap.com You can join the feedback tribe hereYou can connect with Klaus-M. on LinkedIn
In this episode Philip spoke with serial entrepreneur and investor Haymo Meran. Haymo is currently the head of product at Usersnap which provides SaaS companies with feedback collection tools so that they can become more customer-centric and truly make use of the voice of the customer to improve their service. But before this, Haymo built and sold 2 companies and that is what we spent of our time discussing. How to build meaningful products and what the production process should look like. We also discussed how he thinks about angel investing and how he got involved with Tier the Berlin-based unicorn e-scooter company.
Diese Woche ist Michael Schuster, Managing Partner des Wiener Venture Capital Fund Speedinvest, bei mir zu Gast. Als Seed Stage Fund investiert Speedinvest relativ früh, aber erst sobald ein Produkt und erste Kunden vorhanden sind. Ziel ist, zum #1 Seed Stage Fund Europas zu werden. Erst im Jänner wurde bekanntgegeben, dass der dritte Fond mit €175 Millionen Volumen and den Start geht. Michael erklärt im Podcast, wie Venture Capital Funds arbeiten, und was ein gewisses Startup für sie zum vielversprechenden Investment macht. Dabei sprechen wir insbesondere über die Frage, wie ein Gründer damit umgehen soll, wenn ein anderes Unternehmen direkte Konkurrenz darstellt. Weitere Details erfahrt ihr gleich. Kapitel: 03:33 Vorstellung Speedinvest 07:10 Markt, Konkurrenz & Venture Capital 20:23 E-Scooter als neue Branche, Tier 30:13 Gegen Konkurrenten bestehen 37:13 Zusammenarbeit von VC Funds & Startups 41:48 Geschäftsmodell von Venture Capital Funds Android App: https://play.google.com/store/apps/details?id=com.mountainparkmedia.android.truth&hl=de_AT iOS App: https://itunes.apple.com/us/app/gr%C3%BCnder-z%C3%BCnder/id1442308375 Links - erwähnt in dieser Episode: Speedinvest - https://speedinvest.com/ Tourradar - https://www.tourradar.com/ Usersnap - https://usersnap.com/ Bitmovin https://bitmovin.com/ Tier E-Scooter - https://www.tier.app/
The Top Entrepreneurs in Money, Marketing, Business and Life
Florian is CEO of Usersnap which helps digital businesses to get feedback, track issues, and create successful products. Companies like Google, Facebook, Dow Jones, and Microsoft trust Usersnap to get actionable insights. Florian is an enthusiastic entrepreneur and founded several companies. He has over a decade hands-on experience building SaaS businesses and delivers on rapid organizational expansion. Most recently, he has been participating in the Salesforce Incubator to launch Usersnap globally.
This week on WPblab we'll be speaking with Nathan Porter on how you can use WordPress effectively to market your nonprofit. Nathan is CEO wannapixel and cofounder of ukuupeople. Interact with him on his personal blog.Components of a Nonprofit running WordPressIntranet – their internal company siteNonprofits are just like companies in that they have specific niches they are working withNonprofits have two separate spheres they have to operate in – one is fundraising – the other is their cause, can be difficult to balanceMarketing – “Who is it that we are trying to target online and what action is that we want them to take?”GiveWP only runs with WordPress – it is difficult to market something that only works if you have something else – important to educate (how do you start a site, buying a domain name, setting up WordPress) https://givewp.com/Build InfrastructureCRM plugin for WordPress – help to keep your contacts updated. Everytime they interact with your WordPress website and provide more information, their contact info is updated. http://ukuupeople.com/You need to have the infrastructure in place to be able to do good marketing for your nonprofitStorytellingWhen you are close to the organization, it can be harder to tell your story in a way that makes sense to outsiders, so….Landing page content is important – needs to make sense. What is it that you (or your company) does? It needs to be clear … not ambiguous. Know who you are targeting. If you are trying to talk to everyone, you are talking to no one.Put your fundraising message front and center. Tell your story effectively – have to figure out how to get someone from just discovering your organization, to understanding, to connecting and to wanting to be a part and to support itDon’t just assume you know your audience – track your stats, check analytics, find out who your real demographic is and then you can figure out the best way to reach themKevin Hoffman: I think sometimes WP devs choose proprietary software because they need out-of-the-box solutions and don't have time for setup/integration.So my question is, what can marketing do to make the benefits of a WordPress solution more appealing than the convenience of an alternative?Screen recording QA solutions* Usersnap.com* Hotjar.com* Validately.comMarketing with WordPress.orgDonationsThe thing that can be hardest for nonprofits to understand is the investment in marketing and the return they will get for that investment (often a long term investment)Don’t increase your donation levels to increase donations, it’s counter-productive. Instead, lower the donation levels, make it so easy to do that people don’t even think about it and your donations will increase. Also, think about offering subscription donations, so that people don’t have to remember to come back and donate.Most common reason ppl didn't donate: weren't thanked previously, says Turnkey's Otis Fulton #P2PForum17— P2P Forum (@P2PForum) March 2, 2017CRMHaving a CRM allows you to keep track of who’s giving what, and who’s been in contact with who – very important to keep track of who’s given during a campaign so you don’t ask twice. See acast.com/privacy for privacy and opt-out information.
Florian Dorfbauer, Co-Founder and CEO of Usersnap, shares their internal process around using growth experiments to methodically scale their customer base. From the effects on revenue to the positive changes in their company culture, Florian covers the en Learn more about your ad choices. Visit megaphone.fm/adchoices