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Say thanks and learn more about our podcast sponsor Omnisend. In this episode of the WP Minute+, Matt sits down with Matt Cromwell to discuss the newly launched StellarSites, a major initiative from StellarWP that repositions the brand as a direct-to-customer platform provider. Designed to compete with modern website builders while preserving the flexibility of WordPress, StellarSites bundles the best of StellarWP's tools, including Kadence WP, SolidWP, GiveWP, LearnDash, The Events Calendar, and more. The goal is a streamlined, vertical-focused site builder for fundraising, eCommerce, LMS, and event websites.Matt Cromwell explains how StellarSites uses Kadence AI to guide users through a visual site-building experience before they sign up, smoothing over the typical complexity of WordPress onboarding. The result is a WordPress site tailored to user needs, with key plugins pre-installed, licensed, and managed via Solid Central. While aimed at DIY users, StellarSites is also a compelling option for freelancers and agencies looking to speed up delivery and reduce friction in small-budget projects.Key TakeawaysWhat is StellarSites?A new bundled site-building product from StellarWP with vertical-specific starter sites.Supports fundraising, LMS, event, and eCommerce sites, powered by Kadence and SolidWP.Starts at $19/month and includes full plugin licensing with no hidden fees.AI Onboarding & Experience:Leverages Kadence AI to visually build a site before purchase.Not marketed as an “AI builder” but as a tool to enhance onboarding and UX.Offers users a strong head start while preserving WordPress flexibility.Agency & Freelancer Appeal:Supports multi-site management through Solid Central.Ideal for agencies with lower-budget clients or rapid deployment needs.Encourages hybrid models: AI gets you 80% there, a freelancer helps finish it.Tech & Infrastructure:Built on the Nexcess infrastructure with performance scaling and visual update rollback tools.Fully open-source and portable – users can migrate away if needed.WordPress Ecosystem Reflections:Cromwell welcomes slower core updates and more incremental improvements.Believes AI will empower users and consultants rather than fully automate web development.Important LinksThe WP Minute+ Podcast: thewpminute.com/subscribeLearn more about Stellar Sites: stellarwp.comConnect with Matt Cromwell:Twitter/X: https://twitter.com/learnwithmattc Website: mattcromwell.com Support us for as little as $5 to join our members-only Slack group. ★ Support this podcast ★
In today's episode, we discuss CrowdStrike's response to "shady commentary" from competitors following a significant IT outage that affected millions of devices and led to a loss of market value. We also explore the repercussions of a recent Microsoft update that malfunctioned in dual-boot systems, causing failure to boot for many Linux users, and uncover new macOS malware, TodoSwift, linked to North Korean hacking groups. Additionally, we highlight a critical vulnerability in the GiveWP WordPress plugin that puts over 100,000 websites at risk of remote code execution attacks. Video Episode: https://youtu.be/CEuFAj-EueU 00:00 - Intro 01:13 - CrowdsStrike Competitors Ambulance Chasing 03:18 - Microsoft Update Breaks Dual Boot Linux 05:07 - MacOS Malware TodoSwift 06:45 - WordPress RCE Vulnerability Sources: https://arstechnica.com/information-technology/2024/08/crowdstrike-unhappy-with-shady-commentary-from-competitors-after-outage/ https://arstechnica.com/security/2024/08/a-patch-microsoft-spent-2-years-preparing-is-making-a-mess-for-some-linux-users/ https://thehackernews.com/2024/08/new-macos-malware-todoswift-linked-to.html https://thehackernews.com/2024/08/givewp-wordpress-plugin-vulnerability.html Sign up for digestible cyber news delivered to your inbox: https://news.thedailydecrypt.com Thanks to Jered Jones for providing the music for this episode. https://www.jeredjones.com/ Logo Design by https://www.zackgraber.com/ Tags: CrowdStrike, cybersecurity, IT outage, software update, Microsoft, Windows, Linux, dual-boot, TodoSwift, macOS, malware, North Korea, GiveWP, vulnerability, security, exploitation Search Phrases: What are today's top cybersecurity news stories, CrowdStrike market value drop, global IT outage cause, Microsoft update Linux dual-boot issue, TodoSwift macOS malware, North Korea hacking groups, GiveWP WordPress plugin vulnerability, how to restore dual-boot systems, security measures for Mac users, actions for protecting WordPress sites
In this episode, Michelle Frechette and Corey Maass dive into a whirlwind of creative brainstorming for OMGIMG's latest marketing campaign. They explore playful and engaging ideas, from whimsical scenarios involving iconic landmarks and beloved characters to inventive ways to offer value to potential customers. Listen in as they discuss how to craft compelling advertisements, balance creativity with professionalism, and explore innovative approaches like free trials and fun, interactive elements. Whether you're a marketer looking for inspiration or just enjoy a good brainstorming session, this episode is packed with actionable insights and a touch of humor.Top Takeaways:Creative Advertising Concepts: Michelle and Corey brainstorm various creative approaches for OMGIMG's advertisements, including playful scenarios with iconic landmarks and fictional characters. They explore the idea of using humorous or memorable references to make their ads stand out, such as incorporating Wizard of Oz themes or classic Halloween elements.Engaging with AI Tools: Corey highlights the potential of AI to generate creative content and ideas. They consider using AI for tasks like creating random character scenarios and generating unique images for websites based on specific data points.Providing Value and Building Relationships: Michelle emphasizes the importance of presenting constructive feedback positively. They discuss offering free trials or samples, like generating initial images for a website for free, as a way to provide value and build rapport with potential customers.Integrating Fun and Professionalism: The discussion underscores the importance of balancing creativity with professionalism. Michelle and Corey aim to craft ads that are both engaging and respectful, ensuring they effectively communicate the benefits of OMGIMG's services while avoiding negative or potentially problematic messaging.Mentioned In The Show:Ben LairWPWS FormsStellar WP Yoast Siren AffiliatesGiveWPHype EditChurch Plugins Dense Discovery WP Minutes Post Status
Katie Keith, founder and CEO of Barn2 Plugins, and Matt Cromwell, co-founder of GiveWP, discuss their podcast 'WP Product Talk' where they interview WordPress product owners about running successful businesses. They summarise insights from their interviews and unveil a blueprint for building successful WordPress products, presented at WordCamp Europe. Key topics include enhancing the WordPress admin interface, organic content marketing, market gap identification, and event attendance. They emphasise explainer videos, correct product pricing, customer feedback, the importance of transparency, human touch, and an updated 'About Us. page. If you're a WordPress product developer or just interested in the intricate world of WordPress business, this episode is for you.
Katie Keith, founder and CEO of Barn2 Plugins, and Matt Cromwell, co-founder of GiveWP, discuss their podcast 'WP Product Talk' where they interview WordPress product owners about running successful businesses. They summarise insights from their interviews and unveil a blueprint for building successful WordPress products, presented at WordCamp Europe. Key topics include enhancing the WordPress admin interface, organic content marketing, market gap identification, and event attendance. They emphasise explainer videos, correct product pricing, customer feedback, the importance of transparency, human touch, and an updated 'About Us. page. If you're a WordPress product developer or just interested in the intricate world of WordPress business, this episode is for you.
One low barrier for entry these days is asking for donations from listeners. It likely won't be a huge money maker at first, but it's an easier sell than a membership. When a listener really enjoys your content, they can send you a few bucks.So what are some platforms that make it as easy as possible for listeners to donate? Here are three: Buy Me a Coffee : Popular among podcasters, Buy Me A Coffee allows you to create a profile, connect a Stripe account, and start accepting donations (usually in $5 intervals) super fast. ConverKit: ConvertKit is the ESP for creators, as evidenced by the fact that they have a ton of features to help creators. That includes a “tip jar” on a custom domain for people to send you money – on the free plan GiveWP : If you use WordPress for your website, GiveWP is a fantastic option. It's free, you can set your own donation levels, and everything neatly integrates with your WordPress site.Once you select your donation platform, you can add it to your show notes (a big benefit of GiveWP is embedding the form on the show notes page), make it your CTA, or include it in your newsletter. Get your free Podcast Process Templates at https://podcastworkflows.com/templates ★ Support this podcast ★
The WordPress news from the last week which commenced Monday 21st November 2022.
The WordPress news from the last week which commenced Monday 21st November 2022.
On the podcast today we have Matt Cromwell. Matt is Senior Director of Operations and Marketing at StellarWP, and also one of the founders of GiveWP, a donations plugin which uses the freemium model. He's on the podcast today to talk about whether the WordPress.org plugin repository is still an effective place to host your free plugin. Over the past few weeks, the repository has been in the news for the unexpected removal of stats which many plugin developers said they relied upon. The podcast focus' on a post by Alex Denning in which he spells out why he thinks the repository is no longer viable. Matt disagrees and puts his side of the argument. Can you get noticed given the enormous reach of the incumbent plugins? Is it possible to convert enough users to your paid plugin to make it worthwhile? What can be done to improve the repository for plugin authors? It's a fascinating chat and is sure to interest anyone thinking about starting a freemium plugin.
On the podcast today we have Matt Cromwell. Matt is Senior Director of Operations and Marketing at StellarWP, and also one of the founders of GiveWP, a donations plugin which uses the freemium model. He's on the podcast today to talk about whether the WordPress.org plugin repository is still an effective place to host your free plugin. Over the past few weeks, the repository has been in the news for the unexpected removal of stats which many plugin developers said they relied upon. The podcast focus' on a post by Alex Denning in which he spells out why he thinks the repository is no longer viable. Matt disagrees and puts his side of the argument. Can you get noticed given the enormous reach of the incumbent plugins? Is it possible to convert enough users to your paid plugin to make it worthwhile? What can be done to improve the repository for plugin authors? It's a fascinating chat and is sure to interest anyone thinking about starting a freemium plugin.
This week I sat down again with Eric Karkovack to talk about the three top WordPress stories on the top of our minds. Independently, we made nearly the same selections! It seems the temporary loss of active install stats at WP.org has created an opportunity to rethink long-held assumptions and find new ways forward. Our news picks are all related to this in one way or another. So there's a single throughline in this episode — what works, what doesn't, and what will take WordPress businesses forward in the product, agency, and hosting spaces.Are Active Install Counts Irrelevant to Your Plugin Business's Success? (Even if they were accurate?)There are always going to be developers who push the envelope when it comes to littering the dashboard and just making it a difficult user experience. Maybe data is part of the way we solve that.Eric KarkovacFirst up is Alex Denning's article at Ellipsis, "WordPress.org is ineffective for plugin distribution in 2022." Alex argues the likely temporary loss of Active Install Growth data for plugin owners is not a bottom-line, business-relevant concern. Apart from the revelation that that data itself was not just obfuscated and inexact but "basically garbage," Alex draws on Ellipsis' marketing experience and extensive data (as well as Iain Poulson's insights at WP Trends) to show 1-2% conversion rates are the norm for plugins in the WP.org repository. Only a couple of big players can crack the 100k+ install tiers today.The Plugin Repo's Glass CeilingAlex notes this "glass ceiling" has a lot to do with how the repo's search algorithm works. It's biased to favor plugins that have many active installs already, so if you're not there yet, it's not going to help you get there. As a result of these observations, Alex disrecommends the plugin repo for anyone thinking about launching a business there on the freemium model. He considers WP.org a poor distribution channel and assumes the freemium product model's fate is tied to it. On that point, we're doubtful and optimistic about exceptions and opportunities for plugin developers to make their own way, with or without the repo.While Eric and I don't fully agree with Alex, his data-based analysis does establish that the plugin repository is "broken" if it's intended to be a place where a small entrepreneur with a good product can break in and take off.Let's Fix What's Broken (The Plugin Repo) Not What Isn't (The Freemium Model)Matt Cromwell politely disagrees with Alex in a long, thoughtful post of his own: The Case for the WordPress Plugin Freemium Model. (There's a great Post Status Slack thread on it too.) In it, Matt describes ways plugin owners can make the wp.org plugin search engine work better for them, but he also notes a few of its deficiencies as well. His best point is that an average conversion rate is just that — an average. He's seen much better results due to marketing efforts he feels are accessible to many plugin vendors. Matt also points to examples of successful freemium plugin shops, like Paid Memberships Pro which recently did an A/B test with their pricing page, and the version with a freemium option converted better.Where Alex and Matt agree is how much the plugin repo has changed due to market saturation. It isn't an easy place to win in anymore. And I'm pretty sure Alex would agree with Matt this is true across the web as a whole — you can expect to have to work hard with stiff competition and give high attention to Google as well — not to mention all the other things that go into making and supporting a good product.Ideas for Improving the WordPress.org Plugin RepositoryEric and I also discussed the excellent suggestions for useful, actionable data that product owners — and even agencies — would like from a new, improved plugin directory. Vito Peleg's ideas are especially exciting and seemed to draw a nod from Matt Mullenweg on Twitter. We also note how better data for plugin owners might satisfy some needs that historically have led them to try all kinds of (often unpleasant) gimicks in the WordPress backend to connect with users and upsell or cross-market their products. In a comment at Post Status this week, Justin Labadie imagines how this could work as part of the plugin install process, along with other suggestions. Eric connected this line of thinking with Mark Zahra's question in a recent post at WP Mayor, Is Deceptive Marketing Ruining WordPress' Reputation?Plugin Developers Must Make Their Own WayEric asked (and answered) a big question at the WP Minute: What should plugin developers expect from WordPress? You've got to make your own way is a message I agree with, and I brought up my conversation with Till Krüss about Performance and the Plugin Business as an example of all the possibilities that open up if you think about meeting big needs nobody else is meeting or solving big problems others are creating!Follow the Leaders, Adopt StandardsWhere we end up is 10up's newly released resource site for Gutenberg Best Practices. It's got tutorials, resources, references, example code — and they're encouraging use of their GitHub discussion board for the site. It's intended to go beyond the official WordPress documentation, according Fabian Kaegy's launch announcement. It's a “more client-services-centric approach tailored to engineering enterprise-level editorial experiences.”To me, that's a signal WordPress has turned a corner with Gutenberg. Top agency adoption of Gutenberg is huge, and as we see a growing body of accumulated knowledge, standards, and best practices emerging, it signals and amplifies a wave of change.Building Products to Scale Opens Doors and Creates Opportunities for GrowthToward the end of the show I suggest that plugin developers (as well as agencies) targeting middle and low-end markets have tended to neglect standards around performance testing and security because their customers don't need to scale and because they can treat performance and security as a hosting problem. That's a barrier to accessing high-value enterprise clients, hosts, and agencies connected to both. It represents lost opportunities and money left on the table.
Jonathan and Luke discuss how the “reverse chronological order” orientation of WordPress affected the web, and a “Digital Gardening" metaphor that might help fix it. 1 Down: Home of GiveWP, LearnDash, and RCP Links: https://maggieappleton.com/garden-history
How much thread could a Twitter thread thread if a Twitter thread could thread thread Carolina Nymark shares some of the trends she's seeing with Full Site Editing themes in the repo. Data like, common block styles include button, post-title, and site-title. Check the Twitter thread for more. Allie Nimmons has a new role at MasterWP as their Digital Producer. Devin Walker, founder of GiveWP and WP Minute Producer, got the conversation going about the high-cost to sponsor WordCamp US by asking the question “Would you spend $30-60k to sponsor and only reach 650 people in person? “ See sponsorship rates here. (I have an answer: sponsor the WP Minute for a year instead!) Captain Macho Pirate Mick Rackham real name Michael, pondered that Matt Mullenweg should purchase the Mozilla or at least become the primary funder, to which Mullenweg replied “Would happily do it.” Christina Warren penned a fantastic tweet thread in a response to last week's “WordPress losing market share” that Joost wrote about. Is WP really shrinking? Alex Denning wrote that a .4% drop doesn't matter. “We had no idea why the market share was growing, and we accordingly have no idea why it's shrinking.” Eric Karkovack aggregated a collection of articles on Authory, The Changing Landscape of WordPress. In other news Justin Tadlock leaves his position as 1 of 2 writers at the WP Tavern. In his farewell address he shares that he's published 647 articles during his tenure and also reveals, there's no one behind the proverbial green curtain: “From the day I arrived until today, I have had complete independence to thrive or fail by the result of my work. It felt like our small team had been left on an island to fend for ourselves at times. We must go through the same channels as other publications for information and have never been given special treatment.” Over on our blog, Eric Karkovak wrote that Freelancers are Caught in the Middle of WordPress Licensing Woes. If the recent MemberPress debacle had you feeling uneasy – this post is for you. Thanks to all of the members who shared these links today: Daniel SchutzsmithJeff ChandlerEric KarkovacRaquel LandefeldBrad WilliamsJoe Casabona
WordPress.org is sporting a new design. This redesign leans on the aesthetics of jazz (of course) and leaves more space for content, new typefaces and color palettes. Go check out the new look. The second major release of WordPress 6.0 is scheduled for beta on April 12th. This release will follow the same cadence as 5.9 and will aim to refine and iterate on the customization tools introduced earlier this year. The full proposed schedule is now available on make.wordpress.org. The WordPress Training team is looking for volunteers for the Faculty Program. The Structure proposal has been published and more people are needed. You can help out in four different ways right now and feedback is being encouraged. WooCommerce The WooCommerce shipping and tax extension plugin (previously referred to as WooCommerce Services) is available. This plugin helps get your store ready to sell as quickly as possible with new products. They take care of tax calculation, payment processing setup, and shipping label printing. WooCommerce has set up a developer survey looking for feedback on making the platform better. If you work with WooCommerce and have some suggestions or insights, jump over to the site and participate. From Our Contributors and Producers Shopify stock closes down 16% after it warns that pandemic boost will fade. It blamed a deceleration in eCommerce spending after the coronavirus pandemic, the end of government stimulus and consumer spending. This twitter thread by Moiz Ali follows the shopify “cheap facebook” tailwinds and gives us his take on the new war. If you have a passion for Blockchain and NFTS you will want to take a few minutes to listen to the Do the Woo episode on these subjects. Brad Williams said he could see a world in the not too distant future (maybe even this year) while attending a WordCamp you will get an NFT. The possibilities are wide open. WPMinute producer, Justin Ferriman wrote a great post about putting a website on WordPress.com instead of self hosting. Justin makes a great case for doing this when you do not need a lot of options and want to use built in features. Would you like to be compensated for speaking at an event this year? Atarim is holding their Free Online Agency Summit April 26th-29th, 2022. Vito Peleg made some changes after a discussion with Joe Casabona about speaking engagements. There are now two ways to be compensated and it should be a great event with many speakers. Richard Tabor launches a new block based theme, Wabi, for writers and publishers. You can see his announcement tweet and download the theme for free on WordPress.org. Enjoy our contributed segments today by: “Woo Minute” by BobWP“Mind & Body” by Michelle Schulp“Gutenburg Minute” by Birgit Pauli-Haack Thanks to all of the members who shared these links today: Jeff ChandlerJoe CasabonaHauwa AbashiyaBrad WilliamsNigel BahadurDavinder Singh Kainth New Members A big welcome this week to Matt Cromwell from GiveWP. ★ Support this podcast ★
Síguenos en: Como suele ser habitual por estas fechas, hoy toca hacer un repaso general a lo que ha supuesto este año 2021 para WordPress y nuestros proyectos, pero antes, como siempre... ¿Qué tal la semana? Semana esther Semana de mantenimientos y tareas habituales de clientes. Semana Nahuai Lanzamiento del rediseño de la página de Emilcar FM. Reunión de los Genesis Shapers en la que hablamos del State of the world de WordPress, previsiones para 2022... Contenido Nahuai 3 nuevos tutoriales en Código Genesis de los cuales destaca: Crear una página de mantenimiento con el editor de bloques y redirigir las visitas a ella en WordPress Tema de la semana: Versiones de WordPress5.7 - Esperanza5.8 - Tatum20 versiones de GutenbergNuevo tema Twenty Twenty Two - Tema FSE Adquisiciones WordPressMás de 40Delicious Brains compró ACFAwesome Motive adquirió todos los plugins de Sandhills Developmente (EDD...) Newfold compró YoastAutomattic adquirió FrontityStellarWP compró The Events Calendar, GiveWP, Kadence, LearnDashGoDaddy adquirió PagelyAdquisiciones 2020Eventos WordPressMuchas Meetups y WordCamps OnlinePrimer Late Night Show en una WordCampPrimera WordCamp presencial post COVID, WordCamp Sevilla 2021State of the World de WordPressOsompressPost en el blog de StudioPress2 temas incluídos en el themeshop de StudioPressPartnership con Easy Digital DownloadsRepaso de la evolución de OsomPressFreelandevPrimer año completo patrocinados50 episodiosCódigo Genesis3er aniversario Tranquilidad WPCreciendo a buen ritmo Tip de la semana https://wordpress.org/openverse/ Menciones Jesús se queja amargamente de sus desencuentros con Gutenberg Gracias a: Este episodio está patrocinado por StudioPress, los creadores de Genesis Framework, el entorno de trabajo de temas más popular de WordPress. Ya está disponible Genesis Pro para todo el mundo, 360$ anuales que dan acceso a: Genesis FrameworkChild themes de Genesis de StudioPress1 año de hosting en WP EnginePlugin Genesis Pro (Diseños y secciones, restricción de bloques por usuarios…) y Genesis Custom Blocks Pro.
This week's WordPress news for the week commencing 27th September 2021
It's the WP Minute! This is Kathy Zant and I'm filling in for Matt. This episode is brought to you by Easy Support Videos. Support your WordPress users by embedding videos and screencasts right inside the WordPress admin. Learn more at EasySupportVideos.com! You know the drill, everything I mention here will be linked up in the newsletter and the blog post. Check out thewpminute.com for the links. News time! If you thought the WordPress acquisition train was safely tucked away at the station, think again, it's full-steam ahead! Breaking news announced earlier this morning, AwesomeMotive has acquired one of the — if not the most — highly regarded brands in WordPress: SandHills Development, widely known for Easy Digital Downloads. Pippin Williamson penned an excellent summary of the events sharing what led him to the decision. Every business owner knows (or will eventually learn) that there are three possible fates for their business:1. It will one day be passed on to someone else, perhaps through family inheritance2. It will slowly or rapidly decline and at some point be shut down entirely3. It will be sold to a new owner for one reason or another. If you're a business owner, his post is absolutely worth the time. Liquid Web announces another top-tier brand is being added to their stack, one of the most popular LMS plugins for WordPress: LearnDash. LearnDash will join the Liquid Web Family under the StellarWP brand, which is the umbrella for our premium WordPress software solutions and includes well-known and respected WordPress leaders such as iThemes, The Events Calendar, GiveWP, Restrict Content Pro, Iconic, and Kadence WP.” You can learn more about how the acquisition went down in our interview with Justin Ferriman and Chris Lema. Highlights include: How long the process tookWhat you should do if you want to get acquiredSpeculation on WooCommerce and the ecommerce space Speaking of WooCommerce, they've announced the acquisition of extension maker SomewhereWarm who currently has seven products available in the marketplace. “This is a huge opportunity for us to help shape the future of WooCommerce, having a clearer view of the path ahead, more resources than ever before, and the support of like-minded people.” DeliciousBrains did a stealth acquisition of the ACF Blocks plugin, picking it up from the folks at Extendify. Extendify acquired EditorsKit earlier this year and the Redux framework last year. The fantasy league of WordPress We're thinking about starting a fantasy league of WordPress business & All-Star communi
This week's WordPress news for the week commencing Monday 19th July 2021
This week's WordPress news - Covering The Week Commencing 24th May 2021
This week's WordPress news - Covering The Week Commencing 10th May 2021
Announcement of LiquidWeb acquiring GiveWP sparks discussion: are all acquisitions good for WordPress?In this episode of Post Status Excerpt, Cory Miller and David Bisset discuss the recent announcement of GiveWP and WP Business Reviews joining the Liquid Web Family of Brands. StellarWP will house all of Liquid Web’s software assets, including iThemes, The Events Calendar, Restrict Content Pro, and Kadence WP.Also covered in this episode: David gets Cory's take on acquisitions in general for the WordPress space — what's the potential (good or bad), and how should the WordPress professional view the consolidation of their ecosystem under fewer, bigger companies?Every week Post Status Excerpt will brief you on important WordPress news — in about 15 minutes or less! Learn what's new in WordPress in a flash. ⚡Browse our archives, and don’t forget to subscribe via iTunes, Google Podcasts, YouTube, Stitcher, Simplecast, or RSS.
In a move many people have admitted they didn't see coming, Liquid Web announced this week their acquisition of GiveWP. WP Business Reviews is also part of the deal. (Both belong to the Impress.org brand.) GiveWP and WP Business Reviews will join under a new brand, StellarWP. Stellar will house all of Liquid Web’s software assets.
Liquid Web continues to expand it's nexus of acquisitions with it's latest grab of GiveWP. From GiveWP's own blog post: The future of GiveWP remains a top priority.Every team member is critical to our success.Leadership of the team and product are staying the same. You can check out our own interview with the GiveWP's leadership team, Devin Walker and Matt Cromwell at thewpminute.com and friend of the show Joe Casabona featured a chat on the How I Built it podcast. Can't get enough audio/video? How about over 2+ hours on the future of WordPress?! The WP Cafe podcast sat down with Josepha Haden Chomphosy & Matt Mullenweg to highlight the project's future as of May 10th 2021. As you'd imagine most things point to Gutenberg, Full-site editing, but one particular discussion I thought was interesting was the term Universal Themes. Give this show a listen to learn more about that or attention a scheduled Universal Themes Hallway hangout on Friday May 14th at 14UTC WP Builds hosted a discussion as part of their Page Builder Summit event with 3 employees from Automattic titled “Preparing for the future of WordPress” This time a much more technical and tactical illustration of the project. Tune in to listen to Marjorie Asturias Director of Growth R&D, Anne McCarthy Developer Relations Wrangler, and Donna Cavalier a Technical Content Writer. With the future comes the…past? Tonya Mork and Andrew Ozz collaborated on a plugin that halts the block-based widget functionality for those of us needing to opt-out of that potentially critical component of a WordPress site. The plugin notes that support will carry through 2022. WordPress Tavern reports that Jetpack has made more features available without connecting to WordPress.com. But not to be outdone by it's own updates, learn why the .com connection is important over at Jetpack.com. It also serves as a great resource for the features you can use without the connection. From the grab bag! Freemius has taken their massive library of WordPress business content and compressed it all into a nice cheat sheet for you.And I launched version 2.0 of my plugin, Easy Support Videos, make supporting WordPress clients fun using video inside the WordPress admin. ★ Support this podcast ★
I had the chance to sit down with Devon Walker and Matt Cromwell of GiveWP to talk about their sale to Liquid Web. GiveWP has been the dominant WordPress donation plugin over the last few years. This move makes sense for Liquid Web as they continue to round out a complete managed WordPress solution for their customers. Liquid Web acquisitions have been on a steady increase lately, with their most recent large acquisition of the Events Calendar plugin. I hope you enjoy today's episode with Devon and Matt. Transcript Liquidweb acquires GiveWP [00:00:00] Matt Medeiros: [00:00:00] We were just chatting before we hit record. Devon, you were mentioning that things were getting wrapped up started to get almost wrapped up last week. [00:00:06] I'm sure this has been a process. When did this start? What does the timeline look like for some kind of acquisition this size? [00:00:15]Devin Walker: [00:00:15] We've known Chris Lema for a while now. I've known him probably 10 years almost. Around November of last year, I received an email from him that said, Hey, would you be interested in talking about how potentially we could work together, more liquid web? And what does this look like? And throughout the rest of 2020, we kind of went back and forth , “Hey, what does this look like?” [00:00:36] What it, what does it potentially mean for you? What does it mean for us? And then come the new year we landed on. Okay. Potential acquisition could be in the cards. And then a lot more negotiation around that into the LOI phase. And eventually we settled on something that made sense for the both of us our company and liquid web, but our entire team. [00:00:59] And [00:01:00] then once we went through that, we got into more of the due diligence process, which was a very interesting and. A good learning process for everybody involved and then eventually closed on April 30th of last month. [00:01:12]Matt Medeiros: [00:01:12] Same brand new parent company, more resources to the customers. [00:01:17] As people listen to this today, not much is going to change. Matt, Devin turns to you and says, “Hey, we're thinking about getting acquired by liquid web from a CEO's perspective, where do you start going to dot the I's cross? [00:01:27] The T's? What was that whole process like as somebody who kind of sees every oversees, everything?” [00:01:32]Matt Cromwell: [00:01:32] Don't mess with my tools. I got stuff going here. The biggest thing Devin and I always have been on the lookout for is more resources. The ability to, to inject more energy into the stuff that we're doing. [00:01:43]One of the most important resources we have all the time as our team. So that was definitely my very first thing is do they want the whole team? And the immediate question answer to that was, yeah. They understand. And they see that the team makes the product. [00:01:57]Most folks, I think listening here know what it's [00:02:00] like to, to run their companies on their own and bootstrapping all their resources as best as they can. And it, stretches everybody thin, but we're always trying to look for the best way to support our people. [00:02:11] And I do feel like this is a win-win across the board for all of our team members. [00:02:16] Matt Medeiros: [00:02:16] Devin when you first start to have these conversations with Chris and you say, Hey, it's great to add more resources, but man, this is my baby. I mean, you and I, you were a guest co-host of the Matt Report for a little while years ago, when you started giving WP, we've obviously met up at word camps and certain sort of senior journey highlighted your journey. [00:02:35]How do you start putting up the mental guardrails to say. Okay. This is, this is for the greater good of everyone. [00:02:41] I'm sort of giving this up. This, this passion, this dream, how do you do that? [00:02:47] Devin Walker: [00:02:47] Yeah. Well, one, one major thing was they want the leadership to come along with the product. And so. Matt and myself, Matt C CommonWell here, and me are not going anywhere. We are still fully in charge [00:03:00] of the destiny of our product, and of course we'll have lots of good advice and good, good mentoring that now we don't have to pay for [00:03:08] Matt Medeiros: [00:03:08] using Chris's clarity line. [00:03:10] Devin Walker: [00:03:10] That was, that was painful to pay that bill every month. But no, we, we Yeah, you're right. Like my ownership and mats ownership. We, we no longer have that any more, but we have great incentives in place to meet certain goals that they've set and we've sat and and a lot more resources to do that. [00:03:28] So, while w it was sad to see kind of my ownership go away in the product. It was, at least gratifying to know. We're we still have. The ability to pull the levers that we've always [00:03:39] Matt Cromwell: [00:03:39] had. Yeah. It's a really good question though, because I feel like folks who build things that grow and scale and get larger. [00:03:50] At some point you do start to recognize that this actually is. Larger than me. And one thing that, I already mentioned, one thing we're super proud of is our [00:04:00] team. We start to recognize that our team really is the people that have built this over time. And, and no product that has this much success is, is, is just on the back of one person anymore. [00:04:11] So, But the ability to just say, okay, I'll just do this different with our business. We don't have that ability anymore, but give in itself really gets to continue and and go strong and probably stronger than we could have done it on her own. So, yeah. [00:04:26]Matt Medeiros: [00:04:26] We've the three of us have chatted personally about the business and some of the clients you've had, I won't say the names here, but I'm sure they're on your website and you can feel free to say some of your notable clients, active WP, but you have some. [00:04:37] Really notable clients, some really big brands use your product and something like this, like you said, this is, this is bigger than us. There's no longer can we just play with some of these not plays, not also, not a great word to use, but we can't just focus on, on, maybe even doing things the WordPress way anymore. [00:04:55] Maybe we have to broaden our horizons, open up the different technologies and in [00:05:00] a place like liquid web is going to have. Some real broad reaching technologies. Cause they don't just do WordPress. They do all kinds of things. So, yeah. You start to really sit back and look at this and say, yeah, if we're going to turn this into a air quotes, serious business, we need some serious support, whether that's other minds of the brains pumping into this machine or dollars, right. [00:05:21] To help support and grow this infrastructure. No real question there, but just sort of phrasing that. I don't know if you have any [00:05:28] Matt Cromwell: [00:05:28] thoughts around that. I mean, for sure, like in many ways A struggle that a lot of WordPress folks, WordPress products have is that we are, we get inserted into a giant stack that you don't have control over. [00:05:41] And anybody who's been watching liquid web for a while knows that they're really attack. They're really tackling, managed, hosting in a serious way. And honestly, that's something that. That we are really excited to keep talking about and see if there's a way that we can make sure that there's a kind of managed nonprofit stack that we could be talking about. [00:05:59]Th [00:06:00] that give isn't just one of the plugins, but it's basically the engine behind the whole entire stack, and it's a lot more predictable. It's a lot more manageable that would ease the pain of a lot of. Folks, a lot of our customers that we've had over the years. And that is the kind of thing that's really hard to accomplish just on your own. [00:06:18] That liquid web really is primed to already do. . [00:06:21]Matt Medeiros: [00:06:21] Everything sounds great. So far but Devin, from a product builders perspective, what have been the big challenges for you over the last couple of years to even entertain something like this and say, you know what? [00:06:32] Yeah, I do want to have that, that conversation as something in the market, something in the WordPress market. Anything in, in technology or, or donations at large that are, that make this a challenging space, if any, [00:06:45]Devin Walker: [00:06:45] One of the challenges that we've been trying to overcome is providing a solution for those folks outside of the WordPress space and trying to learn about SAS and, and what our market fit is there. [00:06:59] And really bringing a [00:07:00] solution that doesn't compete with, give it up a, but compliments it. And and we think we know what the answer is now with the help of liquid web. Now we really feel strongly that we could provide a real good solution in that space. It's going to be something that we're not used to, but having people on our side that have done it before and done it successfully will definitely help us. [00:07:20]Get over there the Hill on that one, I'd say that was probably one of the main challenges, but also, growing and scaling the development team and recruiting and all these things yet at the point where we hit around 25 total team members Matt, Matt was going crazy playing the HR game. [00:07:39] And we had to do everything under the sun as partners to keep things rolling. And it's really hard at that point to continue growing when you're bootstrapped. [00:07:47]Matt Medeiros: [00:07:47] As soon as you add somebody else, it's scaling that. Very difficult to find out why. I think a lot of people just overlook because they don't know, they don't know, like they just get over the hump of I finally optimize my Google ads. I've just got [00:08:00] a marketing machine running and now I have to manage people and figure out pods and stuff like that. [00:08:05] Pods, like in, from a human resources perspective, very challenging. Speaking of the team, how did you present it to the team and what was their reaction? [00:08:13] Devin Walker: [00:08:13] Yeah. So I'll answer the first part. Matt, you can kind of jump in after. So we, we thought a lot about this because we have a lot of team members. [00:08:21] We don't want to rub them the wrong way. If we told them at the very last minute, some companies you show up. One morning and they said, Hey, we've been acquired, sign your new employment paper right now. It's, they don't give you any chance. But we have a couple of key leaders on our team. [00:08:34] Our head of support had a customer success, lead developer. We pulled them in and told them weeks in advance and made sure they were in the know plan accordingly with the team members. And then we let the team know the same week, a couple of days before the entire team, explain our reasoning there. [00:08:51] And. Yeah, I think it went over really well. [00:08:53] Matt Cromwell: [00:08:53] Yeah, for sure. I mean, anybody who's employed and either as an employee or as a [00:09:00] contractor at their employment is, is important to them. And learning that essentially. Well, I mean, literally what happens for the folks who don't know is that you, you let all of these people go and they get hired by the other company. [00:09:13] And that is a jarring experience, no matter who you are. And so being able to talk to that and be really upfront about it, that LiquidWeb has guaranteed that every single one of you are coming on board, whether you're an employee or a contractor or not, that was really important to us. But it's still something that they have to wrestle with. [00:09:29] So it was really. Good and fortunate that we were able to basically give the news on a Friday essentially. And give them time to, to, to, to at least think about it just a little bit. I think they appreciated that some of them didn't realize that like when Devin said that. That it literally could, like some folks really do give you like an hour to make sure decisions. [00:09:48]And we're giving them a whole weekend. It doesn't sound like a lot, but it, it, it does make a big difference. So, I mean, the contractor experience is different than the employee experience. Everyone had their own [00:10:00] concerns, but the best thing was essentially that, that I really. Worked hard to bring the HR team from like web into the picture and for them to get to know them and to really work with them directly. [00:10:12]Misty in particular was just awesome, really helping out a ton. Once they saw the effort that we were all going to, to really. Kind of help them in the transition. It really, really ease things up quite a lot. So, by and large, I think 92, 93% of everybody was, was basically like, yeah, I'll sign that. [00:10:30] No problem. There's others that had questions and concerns. But we were really happy in the end that we got them all addressed and all onboarded. [00:10:37]Matt Medeiros: [00:10:37] Who do you turn to in these moments? I know Chris is such a, a mentor for a lot of WordPress companies. [00:10:44] Your mentor is essentially buying you, which mentor did you turn to to say we're making the right decision here. [00:10:48]Devin Walker: [00:10:48] So we have a long-term mentor that has been with us for many years, that we we consulted with quite a bit on this, but also our, our attorney for a long time as well helped us start the [00:11:00] business years and years ago, then using a member since, and those two have really helped quite a bit, get the deal done, evaluate the deal, figure out if it was a good thing, work [00:11:09] Matt Cromwell: [00:11:09] through it. [00:11:09] [00:11:09] Matt Medeiros: [00:11:09] I heard some folks in some other podcasts say that their attorneys have felt like they've become their best friends. I'm like, yeah. Well, if I was paying my best friends, tens of thousands of dollars, maybe pick up the phone every time I call too. [00:11:19]Final question here, payments or, or the donations In WordPress, where do you think it's going? As there's so much competition, I feel, and I'll throw out everyone's favorite, jet pack, woo commerce automatic owned entities, I feel like there's always just a new payment thing coming out, whether it's for donations or for simple, I'm throwing my air quotes against simple. [00:11:39] E-commerce where do you think this is all going in terms of making it easier for the customer? Are we just going to see. Easier integrations into PayPal. Stripe is, is web. We're going to launch their own sort of one click checkout thing. Like this world is so crazy moving so fast. Where do you see this all going for the [00:12:00] end user? [00:12:00]Devin Walker: [00:12:00] With the pandemic hitting last year, it's never been more important to be online, whether you're doing e-commerce fundraising membership sites. E-learning what have you. So people are going to build around that and simplify it and try to get more of that market. So you're going to see major players like automatic, bring more of that into whether it's Jetpack or a new product or acquire stuff. [00:12:21] You're going to see large families of brands like liquid web. Continue to invest into products like us so we can continue innovating and growing our already substantial market share. But then I wouldn't be surprised to see a lot of the new products coming out and I'm trying to capture some more of that. [00:12:37] So, Stripe and PayPal lead the way Stripe being, every developer's favorite. And then I would see a lot more popularity with that. A lot more solutions come out for that. [00:12:47]Matt Cromwell: [00:12:47] In general, like a lot of folks, we really are imagining that there we're going to have a one button solution for, for payments in general. [00:12:53] I don't know if they always think about what it takes to make that happen and what it takes is sharing a lot of private data in order [00:13:00] for that to happen. And so at the same time that we want things to be a one button thing. Everybody also has a lot of privacy concerns right now, too. So how do you have your cake and eat it too? [00:13:09] Well, just making a really streamlined, simple form because. If you enter in the information yourself, then you know, that it's that it's information that you provided and not just gleaned from your phone or gleaned from your account or anything like that, like that. So being able to continue to do the best forms possible is really right now in the immediate, I think still the most optimal path that, that everybody's going to still continue to need. [00:13:33]The day when we all just can show our phone and just be like, here, I'll give you money. Is the day when honestly there's sources that have all of our private information about everything we're doing. So, it's a mixed bag. It's a careful balance trying to try to have our cake and eat it too in that [00:13:47] Matt Medeiros: [00:13:47] scenario. [00:13:48]At least try to take some of that cake back from Apple, Google. Facebook and all these other places that have our information in our payment sources, Devin Walker, Matt Cromwell… Well, give wp.com. We can still go to give [00:14:00] wp.com. Right. [00:14:03] Matt Cromwell: [00:14:03] Please do [00:14:04] Matt Medeiros: [00:14:04] forwarding to liquid web signup page gentlemen, thanks for taking the time to hang out. [00:14:09] Tell us all about your wonderful news being acquired by liquid web. Congratulations. It's been a long time coming to see the success of you guys and your team. Is, is quite phenomenal. And I'm happy for you guys anywhere else that folks can go to say, thanks. [00:14:23]Devin Walker: [00:14:23] Well, we have a town hall coming up on Tuesday, May 18th. [00:14:26] At what time again, Matt 11:00 AM Pacific time. So if you want to join us, ask us any questions. It'll be a great format. Come on over. [00:14:35]Matt Medeiros: [00:14:35] Thanks for listening to everybody. The WP minute.com. Sign up for the newsletter and the podcast. See in the next episode. ★ Support this podcast ★
GiveWP, makers of the extremely popular WordPress donation plugin has been acquired by Liquid Web. I got to interview the founders and co-authors, Matt Cromwell and Devin Walker. We cover questions like how the acquisition came about, what this means for current customers and nonprofits, plans for the future, and even some sage advice regarding the acquisition process. (more…)
Big news in the WordPress space today: GiveWP, makers of the extremely popular WordPress donation plugin has been acquired by Liquid Web. I got to interview the founders and co-authors, Matt Cromwell and Devin Walker. We cover questions like how the acquisition came about, what this means for current customers and nonprofits, plans for the future, and even some sage advice regarding the acquisition process. (more…) Source
Drew Griswold specializes in marketing and advertising. I'm fortunate to work with him at GiveWP, and enjoy both his expertise and his awesome sense of humor.
In today’s episode, Joe talks to Michelle Frechette of GiveWP, the perfect online fundraising platform to increase your online donations, manage donors, and gain insight on your effort — all from directly within your WordPress website. Michelle enthusiastically retells her fundraising expertise at GiveWP. She shares her fool-proof strategies on getting recurring donations and sustaining a good relationship with fundraising donors. Episode Resources: Visit GiveWP WP Coffee Talk podcast Tweet GiveWP Tweet WPCoffeeTalk Leave an Apple podcast review or binge-watch past episodes Send questions to yo@wpmrr.com for the next Q&A pod Visit the WPMRR website What to Listen For: 00:00 Intro 02:18 Welcome back to the pod, Michelle! 04:36 What’s unique about WP Coffee Talk podcast? 05:50 Having thoughtful guests and a few long pauses 09:07 What is a recurring donation? 11:16 Tips to keep recurring donations 16:03 Is a regular email reminder ideal to keep donations coming? 19:53 First donation and 30-second videos 22:22 Payment processes should stay on site to retain trust 26:22 On-site payment: one-time versus recurring 28:53 Different features for donors at GiveWP 32:16 Other payment options 35:06 GiveWP is not a full functioning CRM 37:26 Active assistance for customers 39:06 Is GiveWP headed to being a CRM? 41:16 Where to find Michelle online
Joining us today is Michelle Frechette, the Head of Customer Success for GiveWP. Megan and Michelle chat about WordFest, Big Orange Heart, online WordPress events, and the work she and others are doing to keep our community connected. If you have questions about WordPress website development, contributing, or anything else web-related, send an email to podcast@blackbird.digital. You can also find us on Twitter @InTheLoop_WP. ## Links Big Orange Heart - https://www.bigorangeheart.org/ WordFest - https://www.wordfest.live/schedule/ 5.6 Release - https://wordpress.org/support/wordpress-version/version-5-6/ Underrepresented in Tech - https://www.underrepresentedintech.com/ WP Career Pages - https://wpcareerpages.com/ GiveWP 100K Celebration - https://givewp.com/give-swag-store-intro/
In this week’s episode, we talk to Amanda Gorman (not the poet!) about everything from nonprofits, yoga, SEO, recipe bloggers, and more. About Amanda Gorman: Amanda Gorman helps nonprofits and wellness-based businesses build thriving online communities. As a Customer Success Manager at GiveWP she works diligently each day to assist nonprofits in growing their communities […]
Wow! A lot has happened since our first episode one year ago! Happy birthday to us, I guess? In this episode, we are introduced to some new faces and discuss our early days on the web, our experiences integrating Gutenberg, some hot topics in WordPress right now, git repositories, and music to code to. Listen until the end to catch a preview of our upcoming episode, where Megan interviews Michelle Frechette of GiveWP! If you have questions about WordPress website development, contributing, or anything else web-related, send an email to podcast@blackbird.digital. You can also find us on Twitter as @InTheLoop_WP. ## Links Get Involved: https://make.wordpress.org & https://learn.wordpress.org/contribute WP Tavern 5.6 Release Post: https://wptavern.com/wordpress-5-6-development-kicks-off-with-all-women-release-squad White House Redesign - @nacin’s Thread: https://twitter.com/nacin/status/1353855894342094848 Automattic Announcement: https://wordpress.com/blog/2021/01/04/let-our-experts-build-your-dream-website/ git-filter-repo: https://github.com/newren/git-filter-repo Fragnum Opus: https://fragnumopus.bandcamp.com/ Nectar by Joji: https://shop.jojimusic.com/products/nectar-digital-album GiveWP: https://givewp.com/ Big Orange Heart: https://www.bigorangeheart.org/ WordFest: https://www.wordfest.live/ Underrepresented In Tech: https://www.underrepresentedintech.com/
This week's WordPress news - Covering The Week Commencing 22nd February 2021
What do technical dependencies have to do with marketing in WordPress? Everything. Technical debt is a thing -- almost worse than student debt. But hey, you got that bachelor’s degree, right? This week, Jason and Bridget are joined by Devin Walker, the CEO, and co-founder of GiveWP.com. We’ll have a discussion on how your dependency choices can affect your user experience. And that’s marketing, baby! Panel Jason Tucker @jasontucker Bridget Willard @bridgetmwillard Devin Walker @innerwebs Check Out Bridget’s New Book “Keys To Being Social: Being Real In A Virtual World” Kindle – https://amzn.to/2HZELOq Paperback – https://amzn.to/2H4lqvl Show Sponsors Desktop Server – ServerPress https://www.servepress.com WPsitesync https://www.wpsitesync.com Cloudways – Cloudways is a managed WordPress hosting provider that offers 5 best-in-class cloud providers, giving you freedom of choice and flexibility to build amazing WordPress websites. It comes with an intuitive platform that lets you manage your server and applications within a few clicks. All this is backed by 24/7 professional support that acts as your extended team as you grow your business. https://www.cloudways.com How Are You Spending Your Marketing Budget? You could be a show sponsor. Supporting podcasts is a smart use of your marketing budget. We have been sponsored by big brands such as Kinsta and Beaver Builder. Why not get your audience in front of the thousands of people who download this show every month? #smartmarketingshow
This Week: SEO For Your Fundraising Campaign Our 20NTC panel helps you build your online community and increase engagement with 3 SEO strategies: keywords research; competitor analysis; and, content writing. They’re Michelle Frechette and Amanda Gorman, both from GiveWP. Rebrand … Continue reading →
We talk with Devin Walker of GiveWP.
Here at Trinity Web Media, we're proud to discuss the successful strategies we have implemented for nonprofits across the east coast. With the proper tools in place, our team has the ability to curate donors and exponentially increase the average donation rate. If you're looking to do the same, we highly suggest you start off with the innovative donation tool, GiveWP. Our very own, Greg Taylor, had a recent engagement with GiveWP on Twitter, sparking us to dive into more explanation of our nonprofit experience. As you may know, elevating an average donation rate can transform a nonprofit – GiveWP allows you to do that and much more.
Having a strong donation page is important. It needs to be easy, quick to donate and have important information regarding how funds will be used. I'm joined by Michelle from GiveWP in this episode to talk all about what to do and mistakes she sees over and over again.
The Best WordPress Plugin For Nonprofits in 2020 is GiveWP.com Stripe.com is a great alternative for accepting online donations. You can also watch the video version of this episode on Jesus McDonald's YouTube channel. For business inquiries, send Jesus McDonald a LinkedIn message.
We Discuss All Things Social Media & Tactics That Work in 2020! Bridget M Willard Bridget Willard is a marketing consultant who brings her teaching and accounting background together to help small businesses. She began her marketing career in construction, then worked in franchise development, nonprofits, and tech. She is especially known for her brand building for Riggins Construction, GiveWP, and the Make WordPress Marketing Team. Bridget co-hosts The Smart Marketing Show with Jason Tucker — a podcast and live YouTube show on the WPwatercooler network. Bridget has spoken at dozens of conferences and keynoted a few on community, communication, relationships, and, of course, marketing. When she’s not writing about marketing or social media, she is spending time with her friends, changing her hair style, learning languages on Duolingo, or walking by the ocean. Say hi to her on Twitter at @youtoocanbeguru and check out her site at bridgetwillard.com. https://bridgetwillard.com/
We Discuss All Things Social Media & Tactics That Work in 2020! Bridget M Willard Bridget Willard is a marketing consultant who brings her teaching and accounting background together to help small businesses. She began her marketing career in construction, then worked in franchise development, nonprofits, and tech. She is especially known for her brand building for Riggins Construction, GiveWP, and the Make WordPress Marketing Team. Bridget co-hosts The Smart Marketing Show with Jason Tucker — a podcast and live YouTube show on the WPwatercooler network. Bridget has spoken at dozens of conferences and keynoted a few on community, communication, relationships, and, of course, marketing. When she’s not writing about marketing or social media, she is spending time with her friends, changing her hair style, learning languages on Duolingo, or walking by the ocean. Say hi to her on Twitter at @youtoocanbeguru and check out her site at bridgetwillard.com. https://bridgetwillard.com/
Before we get too deep into this season, I wanted to make sure you and I have a good baseline for creating content and engaging with the audience. Taylor Waldon, the Content Strategist for GiveWP, does a fantastic job of this. We talk about how they are expanding their niche and why creating the right content is crucial. This is a must list for anyone who's creating content for their small business, no matter what you do. The post Better Audience Engagement for Your Content with Taylor Waldon appeared first on How I Built It.
Síguenos en: ¿Qué consejos le daríamos a nuestro yo de hace unos años cuando empezábamos como desarrolladores web? Este es uno de los temas que no sugirió Juan para estos episodios de verano en los que nos gusta dejar un poco de lado los temas más técnicos y reflexionar e intercambiar impresiones sobre nuestra vida como autónomos. Pero antes, cómo no... ¿Qué tal la semana? Semana esther Poco trabajo de clientes y aprovechando para formación. Nuevos contactos con agencias para colaboraciones con TWP Cena de la "Alianza NED" celebrando (con retraso) el evento GenesisBCN de noviembre Contenido esther Acabando el proyecto de web corporativa con ajustes responsive: https://www.zonadpw.com/cursos/web-corporativa-wp-directos/ Semana Nahuai Bastante curro de clientes. Entretenido con una consultoría/desarrollo de una web con donaciones/socios que a su vez es un membership. Opciones: Restrict Content Pro, Easy Digital Downloads + addons, GiveWP + restricción de contenido. La caché de servidor dando errores de carrito vacio… Petición de una suscripción anual de Código Genesis por parte de un oyente del podcast, que ha conseguido que su empresa lo pague como parte de su formación. ¡Grande, Jordi! ???? Contenido Nahuai Tema de la semana: Consejos a nuestros yo del pasado Nahuai: Aprender de forma aplicada con especial hincapié en:Bases de HTML y CSSArquitectura de la información (Custom Post Type, Customs Fields, Taxonomías…)Investigar y escoger con quién formarme -> Evitar el picoteo de informaciónEscoger y limitar los canales de comunicación1-2 redes socialesEmail (cultivar la lista de suscriptores)Encontrar un referente de freelance + developer Gestión de clientes/proyectosGestión de presupuestosEncontrar un mentor/a esther: Poner horas, muchas, para aprender y buscar proyectos de cualquier tipo. Olvídate de la semana laboral de 4h e ingresos pasivosHay muchos caminos y cada uno ha de buscar el suyo según sus circunstancias. Inspírate, busca referentes, pero no te comparesEscucha a tus clientes y adáptate a lo que necesitan, no a lo que a ti te apetece hacerRodéate de buena genteNo dejes de aprender cosas nuevas, de probar y experimentarDiviértete Enlaces a los episodios de cómo llegamos al desarrollo web: #23 - Cómo llegamos al desarrollo WordPress #24 - Cómo llegamos al desarrollo WordPress (II) Novedades Nuevo addon de Restrict Content Pro que conecta con el servicio Recapture (29$/mes), que recupera carritos abandonados. Ya se se ha publicado WooCommerce 4.3, cambio en la home, mejoras en los bloques y recomendación de PHP 7.2. Esta semana es la undécima edición de SemanaWP en la que se hablará de accesibilidad web. Documentación para añadir tus plugin al directorio de bloques que llegará con WordPress 5.5. Tanto Jorge Gonzalez como Jesús Olazagoitia tienen un bloque ya. ???? Tip de la semana Jesús Olazagoitia ha lanzado su plugin Heliblocks y Pablo Moratinos ha preparado un tutorial bastante completo sobre cómo usarlo. Menciones Taníamos pendientes varios comentarios de iVoox, entre ellos: Dani en el episodio 68 nos dice: se agradece mucho que a los novatos nos deis vuestro punto de vista sobre el tema FSE y el futuro de Génesis framework. Esperando el siguiente podcast!!!Ivan Barreda en el episodio 63 nos dice: Lo de Redsys y Cloudflare tienes que añadir unas IPs a la lista blancaTambién se pasó Jaime Garmar. Diego Medina un email contándonos como usa la extensión "sftp sync extension for VS Code Jesús nos recomienda darle una oportunidad a Edge y una extensión de VSC que permite sincronizar los cambios del navegador con el fichero. Vidania incluye nuestro episodio sobre Full Site Editing y el futuro de WordPress en Aprende Gutenberg. Gracias a: Este episodio está patrocinado por StudioPress, los creadores de Genesis Framework, el entorno de trabajo de temas más popular de WordPress. Ya está disponible Genesis Pro para todo el mundo, 360$ anuales que dan acceso a: Genesis FrameworkChild themes de Genesis de StudioPress1 año de hosting en WP EnginePlugin Genesis Pro (Diseños y secciones, restricción de bloques por usuarios…) y Genesis Custom Blocks Pro.
Learn how to combine donations with your LMS website with Devin Walker from GiveWP in this episode of the LMScast podcast hosted by Chris Badgett from LifterLMS. Chris and Devin dive into how you can integrate GiveWP into your website, along with some strategy for incentivizing people to donate. GiveWP is a plugin that allows you to collect donations through your website via multiple payment gateways and to track donors and donations with a detailed reporting system. They integrate with many payment gateways, including Stripe, PayPal, Authorize.Net, and many more. A lot of nonprofits collect payments offline, but by incorporating … How to Combine Donations with Your LMS Website With Devin Walker from GiveWP Read More » The post How to Combine Donations with Your LMS Website With Devin Walker from GiveWP appeared first on LMScast - LifterLMS Podcast.
This weeks WordPress news - Covering The Week Commencing 29th June 2020
Matt Report - A WordPress podcast for digital business owners
I came across a tweet by the team over at GiveWP sharing Rachel's message about spinning up a WordPress site in a weekend, which enabled her client to raise $12k in donations. That was enough for me to reach out and invite her on the show to talk about how all of that came together. We discuss how WordPress can be a great platform for rapid development even with lots of moving pieces. Rachel also shares a lot of agency insights as the owner of her woman-led Geek Unicorn firm in Toronto, Canada. I had a great time chatting with Rachel, and if you have a moment tell her thanks for doing an episode with me. Thanks to our sponsors! Today's episode is brought to you by SearchWP & Uncanny Automator plugin! If you need to have better search on your WordPress site, look no further than SearchWP! If you want automator actions like a Zapier, but for WordPress, Uncanny Automator plugin is for you! ★ Support this podcast ★
Matt Report - A WordPress podcast for digital business owners
I came across a tweet by the team over at GiveWP sharing Rachel’s message about spinning up a WordPress site in a weekend, which enabled her client to raise $12k in donations. That was enough for me to reach out and invite her on the show to talk about how all of that came together.…
Matt Report - A WordPress podcast for digital business owners
I came across a tweet by the team over at GiveWP sharing Rachel’s message about spinning up a WordPress site in a weekend, which enabled her client to raise $12k in donations. That was enough for me to reach out and invite her on the show to talk about how all of that came together.…
We often start a nonprofit because of a mission. When your nonprofit's mission pivots, what then? Often times a rebranding is in order. Dan Maby of BigOrangeHeart.org joins Jason and Bridget to talk about how WP&UP.org approached their name change and rebranding.Show SponsorsServerPressThank you for being a preroll sponsor, ServerPress! ServerPress is the maker of DesktopServer, WPSiteSync, and so much more! Check them out at serverpress.com.Big Orange HeartThank you for being mid-roll sponsor! Mental health support for remote workers. It’s our charity’s mission to support and promote positive wellbeing and mental health of the remote working communities. Become part of the supportive community.Are you looking for brand awareness?You could be a show sponsor. We think it is a good idea to let people know you’re still in business and supporting your products.Rebranding and Renaming the NonprofitThe domain for WP&UP was registered in 2014 but began operating as a charity in the UK in 2018 providing service. They always liked the idea of moving forward and up in life (as opposed to on which can feel dismissive."We had always intended for WP& UP to be more. ...Given the current global crisis we saw more than a 310% increase in support with 90% less donations." Dan MabyRebranding in 4 WeeksDan admitted that this shift and rebrand is 18 months ahead of schedule. Once shelter in place orders began worldwide because of COVID-19, so many people became remote workers -- overnight. This new situation became a crisis; it needed to be addressed."Millions of people are moving to the remote working model." Dan MabyDan and the Board of Trustees met twice and just knew in their hearts that this pivot's timing was now. This pivot doesn't abandon the WordPress Community; rather, it expands it."Our heart is very much in the WordPress Community." Dan MabyRebranding and RelaunchingIn order to pivot quickly, Dan and the volunteer team looked at several solutions. Donations, obviously were a high priority. But so is SEO, user access, and accessibility. They looked at a Gatsby or GraphQL solutions but that would delay the four week timeline.Miriam Schwab talked about her product, Strattic, at WordCamp London in 2017. The team quickly decided this is the best solution.To build an accessibility-first site, the team had to strip out all unnecessary items. The contrast is better. The site is visually and technically lighter. Things like bloated menus were getting in the way. As far as typography goes, less is more.Rebranding and Donation SoftwareBefore rebranding the creation of a new site (old and new are co-existing for now), Big Orange Heart (BOH for short) was using GiveWP. BOH is now using Strattic (a static site generator for WordPress) with Payhere. Payhere is a front-end wrapper for Stripe which was previously used with GiveWP.The site is wicked fast and simple on both mobile and desktop. (You can see their current donation form on the new site."Give people the right tool and they can do fantastic things." Dan MabyThe Stronger #Together fundraising campaign and corresponding podcast are an emergency fundraising tool.Another campaign for peer-to-peer fundraising is #MayYourHeartBeOrange. This is going on throughout several Facebook Groups through the month of May. It is using Donately.Important Lessons In Rebranding"It's good enough" is important when rebranding.Focus on accessibility & mobile users.Don't do it in 4 weeks.Put together a brand guide.Plan how to transition site with 301s.Know your SEO will be affected, temporarily.Ask yourself WHY. (Is this rebrand really necessary?)Tool or Tip of the WeekThis Tool or Tip of the week is brought to you by Cloudways. Is your website slow? Or are you looking for a reliable host for your WordPress projects?Whether it’s an existing website or a project on your drawing board, Cloudways offers a hosting environment with all the features you need to succeed online.Cloudways is optimized for speed and delivers outstanding performance and security, all supported by 24/7/365 support by expert cloud engineers.It is an ideal platform for WordPress projects because of the choice of FIVE cloud providers including AWS, Google Cloud, Linode, DigitalOcean, and Linode. The best part – your managed server and WordPress websites are ready in a few minutes.Once the app is up and running, you can add more power to your business operations, thanks to exciting features such as free SSL certificates, CloudwaysCDN, automated and on-demand app/server backups, and custom-built Teams features to onboard distributed team members.Cloudways extends your in-house team and takes care of all server management issues, and lets you focus on building amazing websites for your online businesses.If you like what you have heard, start with a 3-day free trial of Cloudways now!Dan recommends Espanso for a fast text expander. It's written in RUST.Jason recommends Teleprompter for Video.Bridget recommends the app ShadowNet. See acast.com/privacy for privacy and opt-out information.
You may have heard it said "God has a plan for you", but what does the Bible have to say, and how can we know God's plans? This week, Pastor Jarrod Jones, reveals God's next steps for Grace Community Church as he shows us how to tell if God has opened a door of opportunity to each of us. In this very special message, Pastor Jarrod reveals the next campus location for Grace Community Church. You won't want to miss out on all that God is doing! Visit us at GraceOC.com/GiveWP to support the next GraceOC campus location.
"Join us for our monthly installment of Word Around the Campfire where we explore news from around the WordPress community.In this installment of WATCF we discuss product launches from around WordPress, a $100M fundraising milestone by GiveWP, new WordCamps coming in 2020, some vulnerability fun with plugins, and new brands joining the WordPress space in 2020.If you're looking for a quick way to keep up with what's happening in WordPress, don't miss this episode of PressThis. Listen now!"
As much as we like to think Open Source is all about giving and not getting, it isn’t a sustainable model. Peace, Love, and WordPress are great, but we still need to eat.So how are plugins really funded? In this episode, Jason and Bridget will be joined by Chris Badgett who will tell us how he used agency work to fund his plugin’s development: LifterLMS.Take a listen. Let us know your thoughts.Preroll SponsorThank you for being a preroll sponsor, ServerPress! ServerPress is the maker of DesktopServer, WPSiteSync, and so much more!WPblab SponsorsVendorFuelVendorFuel is a next-generation shopping cart plugin that will ignite your eCommerce. Built using AngularJS VendorFuel lets you keep your customers on your website for the entire checkout experience. Start a 90 day free trial now and Ignite Your eCommerce at https://VendorFuel.comKinstaIf you are you tired of unreliable or slow hosting check out Kinsta.com, who takes managed WordPress hosting to the next level. Powered by Google Cloud, all their plans include PHP 7.3, SSH access for developers, one-click staging area, 20 global data centers, free SSL, free CDN and 24×7 expert support who will also migrate your site free of charge.” https://Kinsta.comSponsor our showIf you’re interested in sponsoring our shows, check out the details on our sponsor page. We offer episode by episode spoken ads, rather than large contracts. A show by you for you.Nonprofit ShoutOut: WP&UPChris wore the Matt Report hat that also supports WPandUP, a nonprofit helping individuals with mental health in the WordPress space. They can use your help.A Bit of Background On Chris Badgett and LifterLMSHe started as a dog musher in Alaska. When he decided to do freelance work, he charged $300 for his first WordPress website. He’s experienced every part of the WordPress journey — from pricing to roles. Eventually, he merged his company with codeBox and his passion for learning with Thomas Patrick Levy’s coding skills lead to the intentional creation of their own LMS product, which didn’t exist in WordPress’ plugin directory at the time.He tells his story in-depth in the Work From the Inside Out podcast.They used their high-end projects to fund the development of LifterLMS which took two years to break even and three years before no longer “having difficult conversations with their wives,” as Chris put it. Product LaunchThe MVP version of the free LifterLMS was built in 90 days. codeBox always intended to move away from agency work but specialized in high-end clients and course creators. It was a natural, yet intentional shift. Five years later, codeBox no longer provides agency work.“It’s a process; not an event. I see a product launch as the starting point not the finish line.” Chris BadgettHow Long Does It Take to Become Solvent?It realistically takes two to three years. This is on part for most businesses. Be ready to make hard choices. Focus on customer financing with early adopter discounts. LifterLMS had no other source of funding, private or venture capital, other than customer financing and agency work. They were quite literally bootstrapped. Chris, as an avid survivalist and minimalist, made hard choices to live far below his means. That was a decision he and his wife made to help the business. It’s also a lifestyle they still believe in.Balancing Client Work and Product DevelopmentPricing correctly matters. There are only so many billable hours in the day. If a client site has an issue, that is a priority over development time. Most bootstrapped businesses in Open Source don’t have the funds in order to sustain a separate development team.“Client work always cannibalizes the product.” Chris BadgettBe realistic in your goals and time allotment. Don’t get discouraged.Why Not Copy An Existing Product?Sure, you can fork another project. GiveWP was forked from EDD as founder Devin Walker talks about often. Chris’ philosophy, however, comes from his background of understanding people. (He majored in anthropology.)“We believe the best products are built out of the voice of the customer.” Chris BadgettTogether Is BetterIt’s good to partner with other companies to integrate your plugin solutions. Having a powerful REST API helps ensure your product can be extended — even as a mobile app. “Don’t do it alone.” Chris Badgett“If you actively support other plugin shops, you build and deliver more value than you would by yourself.” Chris BadgettAdvice for Year One“You gotta get uncomfortable. It’s extremely uncomfortable.” Chris Badgett“Do it with real people.” Chris Badgett“Prepare for the long haul.” Chris BadgettTool or Tip of the WeekThis Tool or Tip of the week is brought to you by VendorFuel. VendorFuel is a next-generation shopping cart plugin that will ignite your eCommerce. Built using AngularJS VendorFuel lets you keep your customers on your website for the entire checkout experience. Start a 90-day free trial now and Ignite Your eCommerce at VendorFuel.com!Chris recommends Vito Peleg’s WPFeeback and the community he is building there.Jason recommends DoubleTake by FiLMiC Pro.Bridget recommends the Kindle App. Did you know Amazon Prime members have access to books even audible ones?Do you have any tools or tips we should know about?We’d love to hear from you. What are your experiences with this subject?Tell us in the comments below. See acast.com/privacy for privacy and opt-out information.
Nachdem der Herr Wagener die letzten beide male nicht dabei sein konnte, ist das Trio wieder komplett. Rene, Robert und Sven berichten euch heute von einem neuen Twitter Plugin von 10up, das zeigt was man auch als 10up falsch machen kann, von einem Spenden Plugin namens GiveWP und natürlich von den aktuellen Fortschritten in Gutenberg und WooCommerce.
Allie Nimmons is a self-taught WordPress user who has done the agency thing, done the freelance thing, done the business owner thing … and is now doing the Community thing! She does support and community outreach at GiveWP and is a GoDaddy Pro Ambassador. Her biggest joy comes from talking to other community members about how to maintain and foster positive and inclusive environments on the web. The post Episode 118: Allie Nimmons appeared first on Hallway Chats.
Sam Smith is one of the kindest, gentlest, funniest firefighter turned web developers I know. (He's also the only one.) I also get to work with him at GiveWP (you can all be jealous). It's always fun to talk to him, and this episode is proof of that.
Trinity Web Media founder & lead developer Greg Taylor will be featured on the GiveWP-a-Thon on December 3rd. This live-stream will be featuring Greg and a whole lot about our non-profit strategies with New Jersey non-profit, Norwescap, and more. Make sure you mark your calendars! You do NOT want to miss this year's GiveWP-a-Thon.
Being the youngest from big rambunctious wizarding family certainly doesn't make you the weakest! Ginny flies in to spread the word on standing strong and prioritizing diversity. On today's episode we explore transitioning from your own business to working for another company, the differences between customer service and tech support, and being a POC or minority in the WordPress space. Tune in to learn how we can continue making the WP space aware and diverse. Episode Resources: Allie Nimmons Website WordCamp US 2019 Site WordCamp Workshop: Creating a Welcoming and Diverse Space Allie Nimmons Twitter GiveWP Website
For links, show notes, video and more visit: https://pagely.com/podcast/episodes/ep-10-devin-walker/ Devin Walker is the creator of several highly-rated and award-winning software products with his company Impress.org. Their flagship product, GiveWP, is in it's fifth year and has secured its position in the nonprofit sector as a powerful WordPress-based platform for handling donations. In this interview Josh and Devin talk through his journey creating his company, challenges they overcame in the early days, pricing strategies, handling issues that arise from having employees based in many different States, balancing product stickiness with vendor lock-in, eating humble pie and crushing it on the golf course. If you have a question for Devin leave a comment below. Enjoy!
At WordCamp Sacramento, Matt Cromwell from GiveWP talked to us about how Give began, their mission of democratizing generosity, and how they handled the vulnerability disclosure from the Wordfence team. When our security researchers reached out to provide a proof of concept, the Give and Wordfence teams worked together to ensure that the vulnerability was patched in the safest way possible. Matt also tells us how he got involved with WordPress and how he gives back to the community through the Advanced WordPress Facebook group with over 30,000 members.
En el episodio 180 de WordPress Semanal te hablo del proceso para cambiar el theme de tu web con WordPress de forma segura y sin estropear su aspecto ni su funcionamiento. Escuchar en iTunes Escuchar en iVoox Escuchar en Spotify Plugin de la semana: donaciones y recaudaciones en WordPress Con el plugin GiveWP podrás crear […] La entrada 180 | Cómo cambiar de theme de WordPress sin romper tu web [5 pasos] es una artículo de Gonzalo Navarro.
Occurring on the first Tuesday after Thanksgiving, starting to plan your Giving Tuesday campaign sooner then later is optimal. By utilizing a WordPress site as your landing page, there are a number of ways to gather donations. GiveWP is a great way to simply collect donations on your site without breaking the user experience. Let's talk about it!
In episode 11 of Women in WP, we talk to Michelle Ames, head of customer success for GiveWP about her role in helping GiveWP customers succeed at fundraising, as well as her role in organizing WordCamps and Meetups. About Michelle: Michelle has over twenty years of experience in higher education; ten years of owning a […]
Michelle Ames, entrepreneur and head of Customer Success at Impress, makers of GiveWP, joins us to discuss her unique Customer Service and Business techniques, as well as chat about the upcoming podcast WP Coffee Talk.
Michelle Ames says she is an overextended, over-committed entrepreneur, author, blogger and social butterfly. As a WordPress fanatic, Michelle is the Head of Customer Success at GiveWP. The post Episode 98: Michelle Ames appeared first on Hallway Chats.
This week I review GiveWP [powerpress]
This week I review GiveWP [powerpress]
Life Updates Adam: Prepping for WC Raleigh and to buy Kyle's house. Kyle: Prepping to potentially move. Writing WordCamp talks. Wearing/Drinking/Reading Kyle – GiveWP t-shirt, Coffee, Fatal Alliance Adam- SiteLock Red / iThemes hoodie, 49ers + coffee(SDSU) – no reading this week! Question 1: Tracking time question by Stephen Harvey Segments! Unordered Lists Personal Questions…
Life Updates Adam: Busy w/Client work. Heading to WCUS! Kyle: Busy w/work. Heading to WCUS with family! WordPress News. New 10up product Tailor Page builder to be discontinued. Why video backgrounds suck by Yoast Wearing /Drinking / Reading Kyle: “Word” shirt (InMotion Hosting) — empowered by WordPress hoodie // Homebrew American IPA .. GiveWP pint…
Life Updates Adam: Surprised Kyle once again!* Kyle: WCA2 went really well. WordPress News WordPress 4.9 Beta 3 GiveWP – stops support for a company promoting hate? People on the Move / aka Changes Bridget Willard available for consulting K.Adam White joined Human Made Wearing/Drinking Kyle – WC Chicago Shirt + Mojo Marketplace hoodie &…
GiveWP is a plugin that helps you accept donations on your WordPress site. I got to talk to Matt and Devin about all sorts of other stuff though, like collaboration on a large team and the importance of great support. Show Notes GiveWP GiveWP on Twitter Scaling your WordPress Support for Growth Sponsored by: SIteLock […] The post Episode 54: The GiveWP Team appeared first on How I Built It.
Ben Meredith is a WordPress man about town, working with lots of great folks in the community like GiveWP, and putting out his own plugins. In this episode, Ben and I talk about Better Click to Tweet, a fantastic and free WordPress plugin he created. Show Notes Ben Meredith Ben on Twitter Better Click to […] The post Episode 53: Ben Meredith and Better Click to Tweet appeared first on How I Built It.
This week on WPblab we'll be speaking with Nathan Porter on how you can use WordPress effectively to market your nonprofit. Nathan is CEO wannapixel and cofounder of ukuupeople. Interact with him on his personal blog.Components of a Nonprofit running WordPressIntranet – their internal company siteNonprofits are just like companies in that they have specific niches they are working withNonprofits have two separate spheres they have to operate in – one is fundraising – the other is their cause, can be difficult to balanceMarketing – “Who is it that we are trying to target online and what action is that we want them to take?”GiveWP only runs with WordPress – it is difficult to market something that only works if you have something else – important to educate (how do you start a site, buying a domain name, setting up WordPress) https://givewp.com/Build InfrastructureCRM plugin for WordPress – help to keep your contacts updated. Everytime they interact with your WordPress website and provide more information, their contact info is updated. http://ukuupeople.com/You need to have the infrastructure in place to be able to do good marketing for your nonprofitStorytellingWhen you are close to the organization, it can be harder to tell your story in a way that makes sense to outsiders, so….Landing page content is important – needs to make sense. What is it that you (or your company) does? It needs to be clear … not ambiguous. Know who you are targeting. If you are trying to talk to everyone, you are talking to no one.Put your fundraising message front and center. Tell your story effectively – have to figure out how to get someone from just discovering your organization, to understanding, to connecting and to wanting to be a part and to support itDon’t just assume you know your audience – track your stats, check analytics, find out who your real demographic is and then you can figure out the best way to reach themKevin Hoffman: I think sometimes WP devs choose proprietary software because they need out-of-the-box solutions and don't have time for setup/integration.So my question is, what can marketing do to make the benefits of a WordPress solution more appealing than the convenience of an alternative?Screen recording QA solutionsUsersnap.comHotjar.comValidately.comMarketing with WordPress.orgDonationsThe thing that can be hardest for nonprofits to understand is the investment in marketing and the return they will get for that investment (often a long term investment)Don’t increase your donation levels to increase donations, it’s counter-productive. Instead, lower the donation levels, make it so easy to do that people don’t even think about it and your donations will increase. Also, think about offering subscription donations, so that people don’t have to remember to come back and donate.Most common reason ppl didn't donate: weren't thanked previously, says Turnkey's Otis Fulton #P2PForum17— P2P Forum (@P2PForum) March 2, 2017CRMHaving a CRM allows you to keep track of who’s giving what, and who’s been in contact with who – very important to keep track of who’s given during a campaign so you don’t ask twice. Also helps you track personal details and help you to make a more personal (“Human!”) approach.Website is the center of the spoke – focus on the coreSocial is the outer edgesGoogle GrantsSocial MediaLanding pages for non profits?Think strategically about where you efforts are best placed, is a landing page the best idea for your organization?Stay true to who you are as an organization, if it feels uncomfortable or awkward – don’t do it!The way that you engage with an audience is much the same as the way you engage with your friends – don’t go for the “shiny new thing” – think of it on a personal level, how you would relate face to faceMarketing is a long term investment – you may not immediately see the payoff, but need to stick with itUse Hootsuite for social media and do post approvals from your social media volunteersGoogle Sheet for building out posts for social mediaWhen developing your ‘voice’ for social media, it’s a good idea to do ‘peer reviews’ of the posts at the beginning to ensure consistencyWendy’s Roast meIt’s hard to be trustworthy and snarky on social – better to avoid posts that would lead your trustworthiness to be questioned. Exception would be if you are an edgy company that deals in snark on a regular basis.By 2030 You Will Lose Your Chance to Engage Millennial DonorsMillennials are largely interested in furthering their own personal cause – they are not interested in an organization that has been doing something for 100 years unless it fits with their own specific cause. They are not likely to be won over to another cause – it’s much easier to target them based on their specific (niche) interestSpecial thanks to all these folks helping us with our show notes this episodeJames Tryon – @jamestryonCheryl LaPrade – @YayCherylSherie LaPrade – @HeySherieMarisa Porter – @VirtuallyMarisa The post WPblab EP65 – Nonprofit Marketing With WordPress w/ Nathan Porter appeared first on WPwatercooler. See acast.com/privacy for privacy and opt-out information.
This week on WPblab we'll be speaking with Nathan Porter on how you can use WordPress effectively to market your nonprofit. Nathan is CEO wannapixel and cofounder of ukuupeople. Interact with him on his personal blog.Components of a Nonprofit running WordPressIntranet – their internal company siteNonprofits are just like companies in that they have specific niches they are working withNonprofits have two separate spheres they have to operate in – one is fundraising – the other is their cause, can be difficult to balanceMarketing – “Who is it that we are trying to target online and what action is that we want them to take?”GiveWP only runs with WordPress – it is difficult to market something that only works if you have something else – important to educate (how do you start a site, buying a domain name, setting up WordPress) https://givewp.com/Build InfrastructureCRM plugin for WordPress – help to keep your contacts updated. Everytime they interact with your WordPress website and provide more information, their contact info is updated. http://ukuupeople.com/You need to have the infrastructure in place to be able to do good marketing for your nonprofitStorytellingWhen you are close to the organization, it can be harder to tell your story in a way that makes sense to outsiders, so….Landing page content is important – needs to make sense. What is it that you (or your company) does? It needs to be clear … not ambiguous. Know who you are targeting. If you are trying to talk to everyone, you are talking to no one.Put your fundraising message front and center. Tell your story effectively – have to figure out how to get someone from just discovering your organization, to understanding, to connecting and to wanting to be a part and to support itDon’t just assume you know your audience – track your stats, check analytics, find out who your real demographic is and then you can figure out the best way to reach themKevin Hoffman: I think sometimes WP devs choose proprietary software because they need out-of-the-box solutions and don't have time for setup/integration.So my question is, what can marketing do to make the benefits of a WordPress solution more appealing than the convenience of an alternative?Screen recording QA solutions* Usersnap.com* Hotjar.com* Validately.comMarketing with WordPress.orgDonationsThe thing that can be hardest for nonprofits to understand is the investment in marketing and the return they will get for that investment (often a long term investment)Don’t increase your donation levels to increase donations, it’s counter-productive. Instead, lower the donation levels, make it so easy to do that people don’t even think about it and your donations will increase. Also, think about offering subscription donations, so that people don’t have to remember to come back and donate.Most common reason ppl didn't donate: weren't thanked previously, says Turnkey's Otis Fulton #P2PForum17— P2P Forum (@P2PForum) March 2, 2017CRMHaving a CRM allows you to keep track of who’s giving what, and who’s been in contact with who – very important to keep track of who’s given during a campaign so you don’t ask twice. See acast.com/privacy for privacy and opt-out information.
We interview Devin Walker, Founder of WordImpress, the makers of the GiveWP Plugin, as well as Maps Builder Pro, WooCommerce Quick Checkout, and a variety of review plugins. Devin talks about what's next for the GiveWP plugin, working with a team at WordImpress, why documentation is important, and prioritizing feature requests for a hit plugin. Devin discusses the origins of the GiveWP plugin, and what recurring client requests led to its development. GiveWP is the premier donation plugin for WordPress on the market today. Devin also speaks on resisting the urge to turn a plugin into something it is not. Devin also discusses developing a Yelp review plugin for restaurants in San Diego, and expanding into similar widget plugins for Google, Facebok, and YP reviews. These led Devin to expand into larger plugins, Maps Builder Pro, and GiveWP. Links: Devin Walker on Twitter: https://twitter.com/innerwebs https://www.wp-tonic.com/podcast/098-we-interview-devin-walker-founder-of-wordimpress/ ================== WP-Tonic is not only a WordPress maintenance and support service, but we publish a twice weekly WordPress podcast where we talk with some of the brightest minds in WordPress development, web design, business, and online marketing.
On this episode of WPblab we chat with a local nonprofit group Women Who WP about their group, why they started it and what they see coming in the future for the group.Participants this week:Jen Miller – needsomeonetoblog.comElizabeth Shilling – orcawebperformance.comBrianna Privett – technosiren.comRobert Dall – robertdall.comHosts:Jason Tucker – jasontucker.us, WPwatercooler.com, WPmedia.proBridget Willard – bridgetwillard.com, WordImpress.com, GiveWP.comThe post EP028 – Chatting #WordPress with “Women Who WP” – WPblab appeared first on WPwatercooler. See acast.com/privacy for privacy and opt-out information.
This weeks show discusses GiveWP, Stripe ACH integration, Microsoft killing IE 8, 9, and 10, Tesla’s new ‘Summon’ feature and Legit or Quit! Devin Walker is founder of WordImpress and has been working with WordPress since 2009. He is the lead developer and founder of Give and is very proud of the project. He loves to […] The post Episode 089: I Must Break You appeared first on DradCast.