Podcasts about womm

This episode features senior Logan Weilbaker '25, whose senior project entailed directing Wabash Theater's winter season mainstage production of 12 Angry Men. Alongside cast member and WOMM co-producer Adam Phipps '11, Logan discusses running a “hard ask” in five weeks, directing his former director professor Michael Abbott '85, and what it takes to set up an immersive theatrical experience (Episode 380).

Pastor Matt Chavez shares insights on how powerful word of mouth marketing can be as illustrated in both consumer experiences and biblical teachings, emphasizing the impact of personal testimonies in bringing transformative stories to life.

I thought we were due for an unhinged ADHD-fueled catch-up and baby, we did just that. I roped our favorite producer of this show, Catherine, in to go over all the WOMMs I've been holding in the last couple weeks. We bounced around from two humiliating moments I never want to think about again, to scheduling sex, to the infamous post-hangout text. We hear from a listener who went snooping in her sister-in-law's phone, and complained about 30th birthday IG captions.    CALL/TEXT THE LFB HOTLINE: ‪(341) 529-1604‬   Click here to subscribe to my newsletter BedCrumbs!    Executive Producers Jade Iovine + Catherine Law Audio Engineer Brandon Dickert  

Mentoring & Networking are two super powerful ways to tap into your own growth & see your business grow as well. Strategies that focus on expanding your network & nurturing your network offer a big advantage for small businesses over the big guys, & also inevitably drives WOMM! In this episode, we're covering both how to shake up & expand your network, as well as how to nurture & consistently drive value from your network. Useful Links… Golden Brands Membership https://goldenbrandsco.com/membership/  Noomii https://www.noomii.com/ Collabosaurus https://collabosaurus.com See omnystudio.com/listener for privacy information.

Andy Murray is joined by Ted Wright who currently serves as CEO of Fizz, a global leader in Word of Mouth Marketing. Ted is recognized as a top thought leader in the space and has won numerous public speaking awards for his talks on Word of Mouth Marketing.In their conversation, the two explore the power of WOMM, key differences between an advocate and an influencer, misconceptions around measurement, and much more.Topics and Questions:01:14 Guest Introduction03:32 When did you first see success with Word of Mouth Marketing?07:00 Re-igniting the Pabst Blue Ribbon brand14:40 The connection between advocacy and culture17:22 Misconceptions around brand advocacy 25:12 How advocates differ from influencers28:35 Taking on attribution in WOMM35:46 Ratings and reviews40:06 How you can learn more about WOMM

Are you proud of the version of yourself who is showing up today? And how do you step into the next version of when you're still tethered to this one?Today,  we get to explore this question (and more!) with two really interesting people: Philip Zave and PÈZO the poet.  As you begin the episode, though, you might notice something a little odd about this. And that's because Philip and PÈZO are the same person!Philip is a poetic embodiment teacher, photographer, and cohost of WOMMcast, a podcast about two humans on a quest to sell a $10 million photograph. In this podcast, he and his cohost explore what it takes to physically, emotionally, and energetically to make this $10 million feat possible. (becoming PÈZO)Our most intriguing guest(s) have come to teach us some really cool things about identity and how we can shift, move, and shed aspects of ourselves at our whim. The philosopher in me geeked out a bit during this convo, and it was a lot of fun to poke around at these concepts with someone who has thought so deeply about them.Hope you enjoy!Listen in to hear:What's sing you from being fully present with yourself todayWhy you should learn to listen to the wisdom of your bodyHow rigorously tuning into our body can help you shed old identities and step into new onesHow to truly give birth to the power of your own artistryHere are the books Pezo mentioned in this episode:War of Art by Steven PressfieldYou are the Universe by Ram DassMeet PÈZO the poetPhilip Zave aka PÈZO the poet is a world class transformational photographer, typewriter poet, idea doer and the founder of WOMM. WOMM is a paradigm shifting international organization that invites us to tap deep into our artistry and co-create meaningful experiences at work, in our family,  across our communities and the natural world. Philip loves nature walks, deep conversations and exploring the big and the small. He currently lives in Toronto with his beloved wife Jenny (a kindergarten teacher) and his spunky cat Chester Laroo.You can reach out to Philip on instagram @pezothepoet and ask about the joining the spring cohort of WOMMacademy, a restorative group program that supports us in discovering thriving alignment, abundance and artistry. Listen to his podcast, WOMMcast.Ready to make this the year you finally step int your magic?My coaching program Make This My Year is open for enrollment NOW. Get in now at JenLiss.com/MyYear We start on February 1. Follow, Review, and Share Untethered with Jen Liss. If you enjoyed this episode, share it with a friend. Tag Jen on Instagram @untetheredjen Follow/subscribe so you get updates of new episodes! Connect with Jen Website: JenLiss.com IG: @untetheredjen Email: hello@jenliss.com Music created and produced by Matt Bollenbach

Are you proud of the version of yourself who is showing up today? And how do you step into the next version of when you're still tethered to this one?Today,  we get to explore this question (and more!) with two really interesting people: Philip Zave and PÈZO the poet.  As you begin the episode, though, you might notice something a little odd about this. And that's because Philip and PÈZO are the same person!Philip is a poetic embodiment teacher, photographer, and cohost of WOMMcast, a podcast about two humans on a quest to sell a $10 million photograph. In this podcast, he and his cohost explore what it takes to physically, emotionally, and energetically to make this $10 million feat possible. (becoming PÈZO)Our most intriguing guest(s) have come to teach us some really cool things about identity and how we can shift, move, and shed aspects of ourselves at our whim. The philosopher in me geeked out a bit during this convo, and it was a lot of fun to poke around at these concepts with someone who has thought so deeply about them.Hope you enjoy!Listen in to hear:What's sing you from being fully present with yourself todayWhy you should learn to listen to the wisdom of your bodyHow rigorously tuning into our body can help you shed old identities and step into new onesHow to truly give birth to the power of your own artistryHere are the books Pezo mentioned in this episode:War of Art by Steven PressfieldYou are the Universe by Ram DassMeet PÈZO the poetPhilip Zave aka PÈZO the poet is a world class transformational photographer, typewriter poet, idea doer and the founder of WOMM. WOMM is a paradigm shifting international organization that invites us to tap deep into our artistry and co-create meaningful experiences at work, in our family,  across our communities and the natural world. Philip loves nature walks, deep conversations and exploring the big and the small. He currently lives in Toronto with his beloved wife Jenny (a kindergarten teacher) and his spunky cat Chester Laroo.You can reach out to Philip on instagram @pezothepoet and ask about the joining the spring cohort of WOMMacademy, a restorative group program that supports us in discovering thriving alignment, abundance and artistry. Listen to his podcast, WOMMcast.Support the showSupport the show to become an official Untethered Unicorn! Other ways you can support: Share an episode and tag Jen on Instagram @untetheredjen Follow/subscribe to get updates of new episodes Leave a review so people know this who isn't an old, funky banana peel. It's crisp, baby! Connect with Jen JenLiss.com @untetheredjen Jen's coaching program will launch again in January 2024. Music created and produced by Matt Bollenbach

They're a little bit country and a lot rock -n- roll!! Just what do we mean by that comment? Find out in this episode when we talk to the guys in San Antonio's own Reborn! We find out their origins as well as where they are going for the new year!! Plus, we find out why Ryan beat up poor little Yung Lou. Was it over a lightsaber?? Find out for yourself on the latest episode of WOMM!!!

In the last episode with Geno Church we discussed how to create a digital community. In today's episode, we're going to go over word of mouth marketing and how we can get our customers to talk about our brands.   

We had two very special guest in the WOMM studios this week. We had the honor and privilege of having Miggy and Gaston from Relent here and like always we couldn't stop laughing. We took a journey on there brand new album and we talked other things as well.

Have you wondered where the team went? Well say no more they are back and are telling all so get ready this story is an emotional one!!

The Texas Rangers held the second overall pick in this year's baseball draft, and they went out and.... actually did what Mike was hoping they would do! Join him for a celebratory WOMM edition of Your Dark Companion.

The Texas Rangers held the second overall pick in this year's baseball draft, and they went out and.... actually did what Mike was hoping they would do! Join him for a celebratory WOMM edition of Your Dark Companion.

The Texas Rangers held the second overall pick in this year's baseball draft, and they went out and.... actually did what Mike was hoping they would do! Join him for a celebratory WOMM edition of Your Dark Companion.

The Texas Rangers held the second overall pick in this year's baseball draft, and they went out and.... actually did what Mike was hoping they would do! Join him for a celebratory WOMM edition of Your Dark Companion.

This week on Timeless Leadership, the topic is Patience. The old adage says patience is a virtue, but what does that mean, exactly? Our guest this week is Ted Wright, a pioneer in word of mouth marketing (WOMM) and the CEO of Fizz. If anything, Ted understands how his work requires patience from others. Ted became impatient after his father died when he was just a teenager, and he had to work to slow himself down and practice patience ever since. "With the right employees, you might not go faster, but you go farther."   Links: Patience and Fortitude (Timeless & Timely) Fizz (Ted's company) Fizz: Harness the Power of Word of Mouth Marketing to Drive Brand Growth (Amazon) Please leave us a rating or review so other people can benefit from Timeless Leadership. And subscribe to the Timeless & Timely newsletter. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.timelesstimely.com/subscribe

Today, I'm getting real about my experience dealing with the fear of success. Additionally, I take some time to share 3 tips to address the fear of success. This is also the final episode of season one. Stay tuned for season two which will drop on June 30th.  Stay connected by following me on Instagram, Twitter, and/or LinkedIn.About the Writing on My Mind PodcastDr. Emmanuela Stanislaus, doctorate coach and diversity consultant, discusses the ups and downs of pursuing a doctoral degree. Tune in as she shares personal stories and revealing conversations with other women of color who share their doctoral journey and provide inspiration for others to level up as doc students.Things Mentioned in this Episode:Professional Troublemaker: The Fear-Figher Manual by Luvvie Ajayi JonesAttend the Writing on My Mind Writing Retreat (May 16, 2021). Use special code WOMM for $50 off.Join the Writing on My Mind Community. Thank you to 87Treasures for being a sponsor of the Writing on My Mind Podcast. 87Treasures is a lifestyle brand with products including T-shirts, sweaters, tote bags and small canvas pouches each displaying various designs to help celebrate everyday life and milestones. Head over to  87treasures.com and use the special code WOMM to get 15% off.Listen to the Top 3 Episodes of Season 1#1 - Episode 12 The Mishandling of Black Women in Higher Education with Dr. Monique Liston #2 - Episode 2 Playing the Game of Graduate School with Dr. Ayana Martin #3 - Episode 10 Coping by Giving Language to Your Experiences  with Dr. Lynell S. HodgeJoin the Writing on My Mind Community. Email your questions to writingonmymindpodcast@gmail.com.Follow Dr. Emmanuela Stanislaus on Instagram and Twitter. Connect with Dr. Emmanuela Stanislaus on LinkedIn.87 Treasures A lifestyle brand with products to help celebrate everyday life and milestones. Support the show (https://paypal.me/dremmanuela)

In episode 3 of the podcast, Dr. Kristal McGreggor shared that she wished that she knew the importance of networking both in academia and outside of it. Her comment inspired me to dedicate this whole episode to the topic of networking. Networking is critical for your success in general and is particularly important for your career as a doctoral student as well as after your program. This episode explores why networking is important for doctoral students, best practices to network as a doctoral student, and ways to maximize your networking efforts.About the Writing on My Mind PodcastDr. Emmanuela Stanislaus, doctorate coach and diversity consultant, discusses the ups and downs of pursuing a doctoral degree. Tune in as she shares personal stories and revealing conversations with other BIPOC women who share their doctoral journey and provide inspiration for others to level up as doc students.Things Mentioned in this Episode:Professional Troublemaker: The Fear-Figher Manual by Luvvie Ajayi JonesAttend the Writing on My Mind Writing Retreat (May 16, 2021). Use special code WOMM for $50 off.Episode 3 - The Power of Networking in Graduate School (with Dr. Kristal McGreggor)Join the Writing on My Mind Community waitlist. Email your questions to writingonmymindpodcast@gmail.com.Follow Dr. Emmanuela Stanislaus on Instagram and Twitter. Connect with Dr. Emmanuela Stanislaus on LinkedIn.Support the show

It is so frustrating to feel stuck during the doctoral journey. In today's episode, Dr. Emmanuela Stanislaus discusses the importance of acknowledging what's standing in the way of your success during the doctorate journey. Find out the 6 things that may be keeping you stuck and how to claim your power over them.About the Writing on My Mind PodcastDr. Emmanuela Stanislaus, doctorate coach and diversity consultant, discusses the ups and downs of pursuing a doctoral degree. Tune in as she shares personal stories and revealing conversations with other BIPOC women who share their doctoral journey and provide inspiration for others to level up as doc students.Things Mentioned in this Episode:The Big Leap by Gay HendricksEpisode 8 with Dr. Ashley AdamsEpisode 1 with Dr. Emmanuela StanislausJoin the Writing on My Mind Community waitlist. Email your questions to writingonmymindpodcast@gmail.com.Follow Dr. Emmanuela Stanislaus on Instagram and Twitter. Connect with Dr. Emmanuela Stanislaus on LinkedIn.This episode is brought to you by 87Treasures. A lifestyle brand with products including T-shirts, sweaters, tote bags, and small canvas pouches each displaying various designs to help celebrate everyday life and milestones. Head over to  87treasures.com and use the special code WOMM to get 15% off.87 Treasures A lifestyle brand with products to help celebrate everyday life and milestones. Support the show (https://paypal.me/dremmanuela)

In today's episode, Dr. Emmanuela Stanislaus discusses the importance of celebrating your wins during the doctorate journey. Listen in to see how this practice can help you.About the Writing on My Mind PodcastDr. Emmanuela Stanislaus, doctorate coach and diversity consultant, discusses the ups and downs of pursuing a doctoral degree. Tune in as she shares personal stories and revealing conversations with other BIPOC women who share their doctoral journey and provide inspiration for others to level up as doc students.Join the Writing on My Mind Community waitlist. Email your questions to writingonmymindpodcast@gmail.com.Follow Dr. Emmanuela on Instagram and Twitter.This episode is brought to you by 87Treasures. A lifestyle brand with products including T-shirts, sweaters, tote bags and small canvas pouches each displaying various designs to help celebrate everyday life and milestones. Head over to  87treasures.com and use special code WOMM to get 15% off.Article ReferencedMoore, M. R. (2017). Women of Color in the Academy: Navigating multiple intersections and multiple hierarchies. Social Problems, 64(2), 200-205.87 Treasures A lifestyle brand with products to help celebrate everyday life and milestones. Support the show (https://paypal.me/dremmanuela)

Big Papa Plump, Toss his salad. Intro w/ K from Big Egg Joshi Podcast (0-46) NOAH 20th Anni (0-18) SeaD Grow Together Nov 4 (18-27) TJPW Nov 20 WOMM (27-46) Ocean War (46-1:40) AEW Dynamite w/ Mom 11/18-25/2020 (46-1:28) DDT TV #12, D-ou D1 (1:28-1:40) Joshi War (1:40-2:45) Ice Ribbon IR X AWG ppv Nov 16, 1082-1084 (1:40-2:09) Stardom Nov 14 Korakuen Hall, Sendai Cinderella (2:09-2:45) Puroresu War (2:45-3-21) Dragon Gate Kobe World (2:45-3:11) NJPW BOSJ, WTTL (3:11-3:21) Retro Wrestling: (3:21-4:26) AJW Classics Eps 33 Korakuen Hall 5/14/1989 (3:21-3:34) NJPW through the 90s Feb 5,6 Sapporo Nakajima Sports Center (3:34-3:53) WCW Nitro Jan 18, 1999 (3:53-4:26) Wrestler Rankings close out Website: https://redleafretrocast.blogspot.com https://linktr.ee/RedLeafRetrocast Twitter: @BowlingJD

Big Papa Plump, Toss his salad. Intro w/ K from Big Egg Joshi Podcast (0-46) NOAH 20th Anni (0-18) SeaD Grow Together Nov 4 (18-27) TJPW Nov 20 WOMM (27-46) Ocean War (46-1:40) AEW Dynamite w/ Mom 11/18-25/2020 (46-1:28) DDT TV #12, D-ou D1 (1:28-1:40) Joshi War (1:40-2:45) Ice Ribbon IR X AWG ppv Nov 16, 1082-1084 (1:40-2:09) Stardom Nov 14 Korakuen Hall, Sendai Cinderella (2:09-2:45) Puroresu War (2:45-3-21) Dragon Gate Kobe World (2:45-3:11) NJPW BOSJ, WTTL (3:11-3:21) Retro Wrestling: (3:21-4:26) AJW Classics Eps 33 Korakuen Hall 5/14/1989 (3:21-3:34) NJPW through the 90s Feb 5,6 Sapporo Nakajima Sports Center (3:34-3:53) WCW Nitro Jan 18, 1999 (3:53-4:26) Wrestler Rankings close out Website: https://redleafretrocast.blogspot.com https://linktr.ee/RedLeafRetrocast Twitter: @BowlingJD

Co-Host of Nationwide This Morning, Abka Fitz-Henley says he's bemused at the furore on social media among some Comrades because the statistics and other facts support the notion advanced by Prime Minister Holness that Jamaica has paid dearly for socialist ideals pursued in the 1970s and the mistake should not be repeated as the country seeks to capitalize new and emerging opportunities.

In this What's on My Mind Segment of Nationwide This Morning, Co-Host Abka Fitz-Henley comments on the brutal murder of two Policemen, and injury of two others on Friday, June 12, 2020. Reports from the CCU are that the policemen, who are attached to the St. Catherine North Police Division were conducting an operation in Horizon Park, St. Catherine Upon arrival, they were fired upon by gunmen with high powered weapons. As a result, 2 of them succumbed to their injuries… two others are in critical condition. Police say aM16 rifle was recovered from the scene with 2 empty magazines.

Stacey O’Byrne is a speaker, trainer, best selling author, Certified NLP Master Trainer, TEAM Referral Network San Diego Franchise Owner and a US Army Veteran. Stacey has been a successful sales professional, manager, leader, business owner and entrepreneur for over 20 years. She has a diversified professional background all of which has enhanced her trainings and offers a broad range of expertise to her clients. Through her training in the military, strong background in sales and management in Corporate America and her successful journey as a business owner and entrepreneur she has developed a strong understanding of the challenges that today’s professionals experience as well as the value in personal and professional development and how it directly influences ones performance as a sales person, client advocate and business owner. Stacey has built one 7 figure business and two 6 figure businesses 100% from WOMM by adding massive value to strategic relationships. Stacey’s passion in life is working with incredible people just like all of you.

Al Gore's invention of the internet has changed a lot of things in this world and nowhere, maybe, more than marketing. Technology has given us a plethora of ways to get consumer's attention. In the old days, two fellas, leaned over the fence and utilized the greatest marketing ever: WOMM. They talked about the new preacher, the guy who opened the new fillin' station, and that lady who took over Harvey's insurance business. Sales people need to know today that those guys are still talking, they're just leaning over a virtually different kind of fence.

In this 'What's on My Mind' segment of Nationwide This Morning, Tauna Thomas shares the challenges faced by residents in and around the JISCO Alpart Plant/Mud Lake- the main challenge being the Dust Nuisance caused by the plant. She calls on the relevant authorities to address the matter swiftly, in the best interest of the residents. She also calls on JISCO/Alpart to issue an apology to the residents.

Can you think of the last time you saw something and you just had to tell your friends about it? Do you remember having a great experience at a restaurant and later on tweeting about it? This is, essentially, word of mouth marketing (WOMM). It's an organic way of spreading information that utilizes components of viral marketing, though unlike viral marketing, it spreads by more natural channels. In this episode, Saul Colt, Founder and Creative Director of The Idea Integration Company, shares how he's planned, created, and launched experiential and word-of-mouth campaigns that helped brands like FreshBooks, Xero, Nike, and more to stand out from competitors.

In What's on my Mind on Nationwide this morning, Abka Fitz-Henley says more people should be held accountable for the CMU Scandal. He notes firing of the Minister & says following damning Attorney General Dept's CMU report, operational stewards including CMU President, Dr. #FritzPinnock should also be held accountable via his resignation & the then P.S. should be summoned by PSC.

#WOMM: In this mornings segment, Abka Fitz-Henley says more persons should be held accountable for CMU Scandal. He notes firing of the Minister & says following damning AGD CMU report, operational stewards including CMU President, Dr. #FritzPinnock should also be held accountable via his resignation & the then P.S. should be summoned by PSC .

In part one of today's WOMM segment, host Abka-Fitz Henley says it's time for the JLP to refresh some of its personnel. He calls for Prime Minister Holness to send home some under-performing members of the cabinet as they are beyond their 'sell-by' date.

In part 2 of WOMM in Nationwide This Morning, Abka Fitz-Henley says those in the PNP who are objecting to Dr. Phillips' laudable attempt to create a perception that the party is unified should 'get over themselves ' and look at the bigger picture.

In this segment of What's on My Mind on Nationwide This Morning, co-host Abka Fitz-Henley provides 'audio receipts' and chides Opposition Leader, Dr. Peter Phillips, for his inconsistent posture on the minimum wage.

Building Awareness out of store is critical to velocity growth at existing stores. Yet, most founders do not have the cash to pay for awareness building. Word-of-mouth, though, still ranks as the number 1 causal driver of awareness for new brands. Why not learn how to nurture it and steer it? Ted Wright, of the agency Fizz, joins me for a two-part interview on WOMM, why you should NEVER hire a demo agency and why founders must do their own sampling...like a boss. Support the show (http://paypal.me/startupconfidential)

In this episode we talk to Alex Rosemblat, VP of Marketing at Datadog. Alex shares... The startup role: wearing many hats / the rule of one Functional team hires: 10x the time you expect As the team grows: enforce the "pizza rule" How to become a second line leader Want to learn best practices, tips, and strategies to generate positive and organic word-of-mouth marketing (WOMM) by building your own scalable referral program? Get your free copy of The Definitive Guide to Referral Marketing from our friends over at Ambassador: GetAmbassador.com/growth

In this episode we talk to Tomas Gorny, CEO & Chairman at Nextiva. Tomas shares... Key lessons learned scaling a bootstrapped company from 0 to $150MM+. 1) Don't focus on your exit strategy 2) Make sure you believe in what you're doing & that you're serving a true gap in the market (not just a perceived one) 3) Focus on building the right team--not just talented individuals, but a cohesive group that is all rowing toward a common goal How to win in extremely competitive markets when you're the underdog. Focus on the 10x-type benefits you can bring, not just incremental differentiation. Why CEOs need to step outside the boardroom and get "in the trenches" with their sales & marketing teams. Want to learn best practices, tips, and strategies to generate positive and organic word-of-mouth marketing (WOMM) by building your own scalable referral program? Get your free copy of The Definitive Guide to Referral Marketing from our friends over at Ambassador: GetAmbassador.com/growth

In this episode we talk to Tom Geary, Founder and Executive Creative Director of School of Thought. The good news and bad news: the bar is impossibly low 2.The problem: herd mentality Is it the brand vs. data? Nope! The importance of striking an emotional chord. We’ve always done it, but now Google’s proven its effectiveness: whitepaper How to set yourself up for success, as a marketer. Connect with Tom on LinkedIn: https://www.linkedin.com/in/tom-geary-7538261/ Want to learn best practices, tips, and strategies to generate positive and organic word-of-mouth marketing (WOMM) by building your own scalable referral program? Get your free copy of The Definitive Guide to Referral Marketing from our friends over at Ambassador: GetAmbassador.com/growth

In this episode we talk to Jonathan Rowe, Chief Marketing Officer at nCino. The importance of marketing ROI and what it represents The methodology behind calculating marketing ROI How to capture marketing data and analytics across channels and campaigns Best practices for designing an automated marketing system Delivering marketing ROI to your organization to prove your marketing success Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/rowejonathan/ Want to learn best practices, tips, and strategies to generate positive and organic word-of-mouth marketing (WOMM) by building your own scalable referral program? Get your free copy of The Definitive Guide to Referral Marketing from our friends over at Ambassador: GetAmbassador.com/growth

In this episode we talk to Steve Friedman, Co-Founder, Chief Strategist at CPG Agency. Want to learn best practices, tips, and strategies to generate positive and organic word-of-mouth marketing (WOMM) by building your own scalable referral program? Get your free copy of The Definitive Guide to Referral Marketing from our friends over at Ambassador: GetAmbassador.com/growth

In this episode we talk to Alyssa Jacobson, Director of Marketing at Cross Install. Alyssa shares about how to start and leverage brand advocacy programs. How to start your brand advocate program Examples of interesting brand advocacy programs How to leverage advocates' social media, WOM, networks, and case studies How to develop internal brand advocates Connect with Alyssa on LinkedIn: https://www.linkedin.com/in/alyssafjacobson/ Want to learn best practices, tips, and strategies to generate positive and organic word-of-mouth marketing (WOMM) by building your own scalable referral program? Get your free copy of The Definitive Guide to Referral Marketing from our friends over at Ambassador: GetAmbassador.com/growth

In this episode we talk to Beau Brooks, SVP of Sales & Customer Experience at Formstack. Beau shares his thoughts on the lack of prospecting typical for most Account Executives (AEs) in Sales organizations today. We discuss: Is this the biggest problem in SaaS Sales today? Why is it a problem? Doesn't the SDR/AE model lean into specialization & mean that AE's should solely focus on closing, not prospecting. Check out our previous conversation with Beau on leading a remote sales team: https://sweetfishmedia.com/remote-sales-teams-beau-brooks Want to learn best practices, tips, and strategies to generate positive and organic word-of-mouth marketing (WOMM) by building your own scalable referral program? Get your free copy of The Definitive Guide to Referral Marketing from our friends over at Ambassador: GetAmbassador.com/growth

Every year businesses determine what their marketing, sales, sponsorship, advertising, social,etc, etc line items will be in the budget. If you are an entrepreneur and not doing this I would highly recommend you find a money manager and start doing this. What many businesses forget to think about (or it's an afterthought) is events. Events are magic. Alright, maybe that's not the best selling point for me to give to justify adding events into your annual budget. Let's look at every major consumer brand in the US. Every single one of them does events. They spend hundreds of thousands and millions of dollars to get eyeballs on their brand and samples of products in consumer hands. The #1 reason to do events is visibility and brand awareness. These brands look for an ROI, but do you know that it's not always a cash/revenue ROI that they want to see? They want to see impressions. How many people saw our product and within that there are calculations to figure out the reach of what one individual consumer is actually worth in impressions. It's a complicated math game. So, if these brands think it's important why don't you? You don't have to spend hundreds of thousands or millions of dollars. Let's start small. You are an entrepreneur and have a service that you offer (coaching, tech, social media, etc). You can invite 5-20 people to an event and charge then $0-300. This event can be held in your living room, an art gallery, a golf club or resort, a gorgeous meeting space in a local hotel. Heck, even the library. These spaces will cost you anywhere from $0-$1500. Your invite your guests to come to a local half day or one day event to learn from you on a specific area of your service. You show up and deliver an abundance of value and they walk away feeling like they just won the lottery. What really happened here? You just made an impression. Hundreds of them. If you delivered tons of value... They are going to see you in a different light. They will see you as the expert. They will tell their friends and business associates about you. They will share your info on social media. They may hire you for your expertise. An event like this doesn't require A lot of planning An event planner A large budget Let's simplify this even more. Invite 5 of your closest business associates to a 2 hour session for free or for a very low price to give you feedback on a presentation that you have been working on. Ask for feedback and referrals. Let them know up front that you'll be asking for feedback and referrals, so that they come prepared. Do this. Experiment. Get out of your comfort zone. The do it again with a larger crowd. Invite your 5 friends back and ask them to bring one person with them the next time. Each time you do this you begin to get more comfortable and confident in your content and the service that you offer. Talking about what you do will feel less and less salesy. Create monthly or bi-monthly events. All low cost. All local. Create a routine and become familiar to your local community. Once the word gets out that your are offering high value information in your events you will attract your target audience and before you know it, you will need to create a bigger event at a larger venue. If you start out small like this you can create a line item for events of $10,000 or less and create something impactful in your first year. If you want to create larger events, I recommend that you start planning and budgeting 12-18 months out. If you know your event is going to cost $30,000 then every month you start tucking away and saving money that is specifically earmarked for your event. This process makes it easier to pay deposits when they are due. Rather than stressing about how to come up with the money, you know you already have it in your event budget and can comfortably right that check or put down that credit card for the deposits. What I see happen all the time is business owners decide they want to create an event, then they realize the cost and they either scramble to find the money causing way more stress than needed or they toss their dreams aside and forget it OR they try to create a Ritz Carlton event on a Motel 6 budge….. ON THEIR OWN….and fail miserably, swearing off events for the unforeseeable future BECAUSE events don't work! Events work, but just like everything else in your business you need to have a budget and a strategy. If you run a marketing agency, especially a digital marketing agency and don’t have an event arm in your business strategy you are doing your clients a disservice. Hold up, don’t be mad. I’m trying to help you out here. There is so much focus on the digital side and you are working SO diligently for your clients. It’s an uphill climb to get visibility, to get their product or service out, to get engaging customers. I know your struggle. We live in a very loud world where everyone is trying to get everyone else’s attention. How do you stand out in the chaos? This well known but underutilized tool called events. If you showed up with an event strategy for your clients that pulled their customers into a face to face, hands on experience you’ve just changed the game. You’ve now opened up another marketing channel that probably was not in use… WOMM. Word of Mouth Marketing. WOMM is a powerful marketing tool. It is not dead. It is alive and well. Look at every movie you’ve watched and who have you told about it? What about that bad customer service or the great sales on shoes? You’ve called your friends, told your co-workers, cousins, bosses, nanny, neighbor, everyone and shared an experience that you had with a brand, company, movie, etc. This is why events are so dynamic and this is why it’s your responsibility to show your clients that value of creating live events. If we go back to my post about having an event budget, you will see that I talk about what the major consumer brands are doing. They are actively every year putting their products in the hands of their consumers. I hear you saying, well I don’t have a product that I can give away. I disagree. You can pull anyone in to play and test your product in your offices. Create a fun tech day and invite potential customers to come in, eat some food, learn about your services and get their hands on your product live and in person. SIMPLE. You don’t have to pass out millions of samples, you can invite 5 to 10 local businesses in for a day or a couple of hours. CREATE SOMETHING. Be innovative. Your clients will appreciate that. They want that. They need that. They are hiring you to help them stand out from the noise. If you are just doing to some old offerings and programs you give to EVERY.OTHER.CLIENT. then you, my friend, are missing an amazing opportunity. Expand your services, hire an event consultant (ahem...I’m available) and create some interesting and innovative ideas for your clients. Now YOU are standing out from the noise and are helping them do the same. Let me say, that I see the lack of event ideas in the small, entrepreneurial marketing agency space. The big digital agencies have this down to a science. I recommend taking a page from their book and increase the offerings and calibur of your business. Watch it change your world.

Create an expense line in your annual budget for events. Every year businesses determine what their marketing, sales, sponsorship, advertising, social,etc, etc line items will be in the budget. If you are an entrepreneur and not doing this I would highly recommend you find a money manager and start doing this. What many businesses forget to think about (or it's an afterthought) is events. Events are magic. Alright, maybe that's not the best selling point for me to give to justify adding events into your annual budget. Let's look at every major consumer brand in the US. Every single one of them does events. They spend hundreds of thousands and millions of dollars to get eyeballs on their brand and samples of products in consumer hands. The #1 reason to do events is visibility and brand awareness. These brands look for an ROI, but do you know that it's not always a cash/revenue ROI that they want to see? They want to see impressions. How many people saw our product and within that there are calculations to figure out the reach of what one individual consumer is actually worth in impressions. It's a complicated math game. So, if these brands think it's important why don't you? You don't have to spend hundreds of thousands or millions of dollars. Let's start small. You are an entrepreneur and have a service that you offer (coaching, tech, social media, etc). You can invite 5-20 people to an event and charge then $0-300. This event can be held in your living room, an art gallery, a golf club or resort, a gorgeous meeting space in a local hotel. Heck, even the library. These spaces will cost you anywhere from $0-$1500. Your invite your guests to come to a local half day or one day event to learn from you on a specific area of your service. You show up and deliver an abundance of value and they walk away feeling like they just won the lottery. What really happened here? You just made an impression. Hundreds of them. If you delivered tons of value: They are going to see you in a different light. They will see you as the expert. They will tell their friends and business associates about you. They will share your info on social media. They may hire you for your expertise. An event like this doesn't require: A lot of planning An event planner A large budget Let's simplify this even more. Invite 5 of your closest business associates to a 2 hour session for free or for a very low price to give you feedback on a presentation that you have been working on. Ask for feedback and referrals. Let them know up front that you'll be asking for feedback and referrals, so that they come prepared. Do this. Experiment. Get out of your comfort zone. The do it again with a larger crowd. Invite your 5 friends back and ask them to bring one person with them the next time. Each time you do this you begin to get more comfortable and confident in your content and the service that you offer. Talking about what you do will feel less and less salesy. Create monthly or bi-monthly events. All low cost. All local. Create a routine and become familiar to your local community. Once the word gets out that your are offering high value information in your events you will attract your target audience and before you know it, you will need to create a bigger event at a larger venue. If you start out small like this you can create a line item for events of $10,000 or less and create something impactful in your first year. If you want to create larger events, I recommend that you start planning and budgeting 12-18 months out. If you know your event is going to cost $30,000 then every month you start tucking away and saving money that is specifically earmarked for your event. This process makes it easier to pay deposits when they are due. Rather than stressing about how to come up with the money, you know you already have it in your event budget and can comfortably right that check or put down that credit card for the deposits. What I see happen all the time is business owners decide they want to create an event, then they realize the cost and they either scramble to find the money causing way more stress than needed or they toss their dreams aside and forget it OR they try to create a Ritz Carlton event on a Motel 6 budge….. ON THEIR OWN….and fail miserably, swearing off events for the unforeseeable future BECAUSE events don't work! Events work, but just like everything else in your business you need to have a budget and a strategy. If you run a marketing agency, especially a digital marketing agency and don’t have an event arm in your business strategy you are doing your clients a disservice. Hold up, don’t be mad. I’m trying to help you out here. There is so much focus on the digital side and you are working SO diligently for your clients. It’s an uphill climb to get visibility, to get their product or service out, to get engaging customers. I know your struggle. We live in a very loud world where everyone is trying to get everyone else’s attention. How do you stand out in the chaos? This well known but underutilized tool called events. If you showed up with an event strategy for your clients that pulled their customers into a face to face, hands on experience you’ve just changed the game. You’ve now opened up another marketing channel that probably was not in use… WOMM. Word of Mouth Marketing. WOMM is a powerful marketing tool. It is not dead. It is alive and well. Look at every movie you’ve watched and who have you told about it? What about that bad customer service or the great sales on shoes? You’ve called your friends, told your co-workers, cousins, bosses, nanny, neighbor, everyone and shared an experience that you had with a brand, company, movie, etc. This is why events are so dynamic and this is why it’s your responsibility to show your clients that value of creating live events. If we go back to my post about having an event budget, you will see that I talk about what the major consumer brands are doing. They are actively every year putting their products in the hands of their consumers. I hear you saying, well I don’t have a product that I can give away. I disagree. You can pull anyone in to play and test your product in your offices. Create a fun tech day and invite potential customers to come in, eat some food, learn about your services and get their hands on your product live and in person. SIMPLE. You don’t have to pass out millions of samples, you can invite 5 to 10 local businesses in for a day or a couple of hours. CREATE SOMETHING. Be innovative. Your clients will appreciate that. They want that. They need that. They are hiring you to help them stand out from the noise. If you are just doing to some old offerings and programs you give to EVERY.OTHER.CLIENT. then you, my friend, are missing an amazing opportunity. Expand your services, hire an event consultant (ahem...I’m available) and create some interesting and innovative ideas for your clients. Now YOU are standing out from the noise and are helping them do the same. Let me say, that I see the lack of event ideas in the small, entreprenurial marketing agency space. The big digital agencies have this down to a science. I recommend taking a page from their book and increase the offerings and calibur of your business. Watch it change your world.  

In the morning Editorial piece, Dennis Brooks argues that the sloppy transition of leadership in Portia Simpson-Miller's constituency of SW St Andrew is a blot on her leadership legacy

In our Morning Editorial Segment, Dennis Brooks raises the issue of the role of the media in facilitating Truth and Reconciliation for victims of sexual abuse

Dennis Brooks sounds off on PNP President, Portia Simpson Miller's threatening comments to her supporters in St Ann

In our morning editorial, Dennis Brooks argues that American Democracy is not broken and Jamaica stands to learn much from the 2016 US General Election

Ethan Hollander and Christie Byun, associate professors of Political Science and Economics, respectively, stopped by for a discussion over the music industry, sabbaticals, and the relationship between their marriage and their work in this week's episode of Wabash on my Mind. 

Associate Professor of Psychology Eric Olofson stopped by to talk about his path to becoming a professor and developmental psychologist in this week's episode of WOMM. 

If you've watched any of the streamed football, basketball, or baseball games, you've seen these guys' work, but do you know who they are? This week on Wabash On My Mind, Richard Paige sits down with Austin Myers '16, Derek Andre '16, Kendall Baker '16, and Ryan Cairns '17 to talk about what goes into these stellar sports broadcasts. 

In the morning editorial, Whats On My Mind, George Davis advises the incoming Information Minister, not to be like the last one.

In our Morning Editorial, George Davis addressed the need for society to appreciate people who are intelligent in non-traditional subjects.

Fresh Tracker Geno Church of Brains on Fire shares his insights into word of mouth marketing (WOMM) and its role in growing a small business. As a recent inductee into the WOMM Hall of Fame, Geno shares that successful WOMM is not about the technology (read it’s not about the tweets!) and provides simple tips for entrepreneurs to stand out and make a difference. Geno speaks on the importance of community and why community is so important in business today. Community, at its best, is a collective act that we share and enrich by all of us contributing, says Geno. Comparing our lives to pirates and the importance of doing good, Geno shares best practices for taking your idea of doing good and turning it into a business. Believe it or not – it starts with your knowledge of yourself and what you believe. Geno shares some exercises you can do at home to discover what that is for you. Show Notes:2:20 – WOMM. Why it’s not about the technology. Not about the doing. 6:20 – How we’ve gotten lazy in our marketing8:50 – Applying WOMM to your small business13:40 – The role of kindness and happiness and does it have an ROI?17:00 – Lessons from pirates about individual structure and community 20:00 – Similarities between businesses today and the pirate ship.25:00 – Taking your idea of ‘doing good’ and turning it into a business28:00 – Discovering your ‘what I believe about’ system33:00 – Why the world needs you to be a little bit of a pirate right now About Geno Church Geno is the Word of Mouth Inspiration Officer at Brains on Fire, but he considers himself more of a “WOM Cupid” and a pathfinder for our clients. Geno shines at uncovering the DNA of sustainable word of mouth movements, and has walked the path with brands and organizations including Fiskars Brands, the National Center for Families Learning, Anytime Fitness, Love146 and The Environmental Defense Fund. Geno is also a highly sought-after speaker, and relishes the opportunity to share his thoughts and spark conversation with brands and organizations of all sizes. Geno was recently inducted in the WOM marketing hall of fame. He has been a presenter and a workshop facilitator at events hosted by the Public Relations Society of America (PRSA), Public Relations Student Society of America (PRSSA), Blackbaud BBCON (Australia), Influence Session Sydney and the Word of Mouth Marketing Association, to name a few. He is widely quoted in blogs and co-author of two books, Brains On Fire: Igniting Powerful, Sustainable Word of Mouth Movements and The Passion Conversation: Understanding, Sparking and Sustaining Word of Mouth Marketing. Geno is quoted in print on a regular basis, and thanks to his southern charm, is one of the nicest guys you’ll ever meet. www.BrainsonFire.com Visit www.FreshTrackswithKellyRobbins.com and download Our 3-Part Video Series Tracks to Cash and receive more information like this!

George Davis asks several questions about findings of the recent audit into the operations of the PC Bank

George Davis reflects on the recent statement of support from the Chairmen of the Regional Health Authoirities, backing Dr Fenton Ferguson