Podcasts about womm

Michel Brébion est directeur associé de Yumens B2B au sein de MV Group, agence basée en Bretagne. Fort de vingt-cinq ans de marketing digital B2B, fondateur de l’Intelligence Marketing Day, et auteur d’un livre publié chez Vuibert dont le titre résume le propos : Ne vends pas, influence. C’est à partir de ce livre que nous avons eu cette conversation, qui porte sur un sujet que je suis depuis longtemps et qui, je dois l’admettre, me touche de près : la fin d’un cycle dans le marketing et la vente B2B, et ce qui vient après. Est-ce que l’influence B2B en 2026 peut vraiment sauver ce marketing qui s’essouffle ? C’est la question que nous avons posée à Michel. Le marketing d’influence sauveur de la vente en B2B en 2026 ? Michel Brébion nous décrit un monde du marketing et de la vente B2B en crise, à force d’avoir trop numérisé et nous propose l’influence comme remède. Cela marchera-t-il ? La fin d’un cycle, ou l’épuisement des recettes Cela fait vingt ans qu’on nous annonce que le digital va tout changer pour la vente B2B. J’ai moi-même participé à cette propagande, de bonne foi. Alors quand Michel m’explique qu’on arrive au bout du cycle, je l’écoute avec attention, parce que ce n’est pas un discours de rupture à visée promotionnelle. C’est un constat de terrain. « On a eu le cycle des années 2000 avec l’automatisation, l’arrivée des plateformes de marketing automation, l’émergence du contenu en B2B, les réseaux sociaux qui se développaient vraiment. Mais à chaque fois, on épuise les solutions à l’extrême. Non seulement est-on en ultra-concurrence sur les marchés, on l’est aussi sur les leviers ». L’attention des décideurs, signal d’alarme Le signe le plus flagrant ? La difficulté croissante à capter l’attention des décideurs. « On n’obtient plus de réponse. On a du mal à émerger dans un marché saturé où tout le monde utilise peu ou prou les mêmes tactiques, parce qu’elles ont fonctionné dans le passé. Cela ne veut pas dire qu’elles ne fonctionnent plus du tout selon Michel. Mais il faut faire autrement. Les propositions commerciales restent sans retour. Les rendez-vous sont de plus en plus difficiles à obtenir. Et quand on les obtient, ce sont des visioconférences de vingt à trente minutes, là où nous avions l’habitude de déjeuners ou de rendez-vous plus longs où l’on créait une véritable intimité avec le client ». Le Covid a achevé ce modèle-là. Il y a aussi un phénomène que Michel pointe avec justesse et qui me rappelle mes années à travailler sur les campagnes Google avec MAPP Digital (qui s’appelait encore Teradata à l’époque). À cette époque, les tarifs des leviers payants étaient déjà partis dans la stratosphère, avec des résultats de plus en plus hypothétiques. Et le bon vieux tunnel de conversion, cet entonnoir qu’on traçait religieusement depuis des décennies, est mort. « Cette équation plus de trafic, plus de leads, plus de clients, elle a vécu. Il faut révolutionner sa manière de pratiquer ». Eh oui, le bon vieil entonnoir des ventes, lui-même une refondation des « sales buckets » de St Elmo Lewis datant de la fin du XIXe siècle. Il est temps de tourner la page et de retourner l’entonnoir. Résultat : on a trop empilé d’outils, trop automatisé, trop produit. Et on s’est retrouvé avec de moins en moins d’efficacité sur chaque levier. La solution, pour Michel, est presque contre-intuitive. Il s’agit de remonter d’un cran, de se remettre au travail stratégique, et d’arrêter de confondre volume et valeur. L’infobésité aggravée par l’IA générative Mais revenons à cette histoire d’infobésité, parce que là encore il y a une impression de déjà-vu. On en parle depuis tellement longtemps que ça ressemble même à un disque rayé. Et j’avais cru comprendre que le sujet du moment, c’était de produire plus avec l’IA, pas moins. Alors où le marketeur doit-il aller ? Michel a une réponse nette. « Quand c’est bien fait, le contenu a encore de la valeur. C’est l’automatisation à outrance qui l’a dégradée. Les résultats Google étaient meilleurs il y a cinq ans qu’aujourd’hui sur beaucoup de requêtes ». L’IA, selon lui, est un accélérateur, pas un producteur de fond (voir mon billet sur ce sujet). Elle permet de décliner des formats, de transformer un contenu maître en vidéos courtes, en synthèse, en posts LinkedIn… Elle permet de toucher sa cible sur des canaux qu’on n’exploitait pas. Mais elle ne remplace pas l’expertise, les cas clients concrets, la personnalisation réelle. « L’IA n’a pas d’exemples concrets. Elle ne personnalise pas une approche. Celui qui utilise l’IA pour écrire à la place d’un expert, c’est la pire des choses. On retombe dans le schéma d’infobésité, tout le monde raconte la même chose, et personne ne s’entend plus ». Ce qu’il appelle le « contenu maître », c’est exactement ce que nous pratiquons sur Visionary Marketing depuis 30 ans. De la substance, des exemples, du vécu, des angles journalistiques originaux. L’IA peut ensuite démultiplier les formats autour de ce socle. Mais le socle lui-même ne peut pas être généré par une machine. Le zéro clic et la bataille des marques Près de six recherches sur dix ne génèrent plus de clics vers un site Web. J’avais écrit un article sur le marketing d’influence B2B il y a déjà six ans (2020), en pointant déjà les limites des approches purement volumétriques. Aujourd’hui, le zéro clic confirme que le trafic n’est plus la bonne mesure. SEO, GEO et la visibilité dans les LLM Michel situe bien la question. Le SEO n’est pas mort, mais il se transforme. Sans un bon référencement organique, pas de GEO (Generative Engine Optimization, c’est-à-dire la visibilité dans les réponses des LLM comme ChatGPT). Et Yumens B2B propose précisément cette double approche. J’avoue, pour ma part, un certain scepticisme sur le GEO : si l’on est cité dans une réponse d’IA sans que personne ne clique sur le lien, on revient exactement au problème précédent. On nous prend notre contenu, on l’affiche, et on garde l’audience. Antimuseum.com sur le tracker de GEO de Ubersuggest. Je ne sais pas si antimuseum.com fera plus de CA grâce à ça. Par contre, ce que je sais c’est que Ubersuggest ne manquera pas d’en faire beaucoup avec ce nouveau gadget. Michel le reconnaît, mais il donne une réponse intéressante. « Le poids du branding va revenir. En B2B, on a un peu oublié la valeur de sa marque au profit des leviers d’acquisition. Il faut la faire réémerger, en termes de crédibilité surtout ». Et avec ça, on voit revenir des formats qu’on croyait révolus : les forums, le style Reddit, les relations publiques, tout ce qui permet à une marque d’être mentionnée de façon organique dans des espaces de discussion. C’est une vraie bataille des marques qui s’annonce, au-delà de la bataille des mots-clés. En sondant les étudiants autour de moi, je constate au contraire une disparition des forums. Les jeunes générations ne savent plus ce que c’est, et j’avoue humblement que je ne les utilise plus non plus. Pourquoi poser une question à une communauté quand on peut avoir une réponse pertinente issue d’une machine ? Forrester, le ghosting et la shortlist invisible Forrester nous dit que 68 % des décisions B2B se font avant tout contact avec un commercial, et que 75 % des acheteurs préfèrent désormais une expérience d’achat sans commerciaux. Autrement dit, on est « ghosté » avant même d’avoir eu la chance de parler à quelqu’un. Qu’est-ce qu’il reste à faire ? La réponse de Michel s’inscrit dans la continuité de l’inbound marketing, mais il pousse beaucoup plus loin. « Ce dont on s’aperçoit, c’est que la part du commercial dans le parcours d’achat se réduit. Il faut donc être meilleur en amont. Mieux éduquer son prospect. Lui faire comprendre les offres, la valeur ajoutée, la solidité de ce qu’on propose. Et surtout lui donner une bonne connaissance des experts de l’entreprise ». Être dans la shortlist avant le premier contact L’enjeu, c’est la shortlist. L’acheteur B2B arrive avec sa liste de choix déjà constituée quand il accepte enfin de parler à un commercial. La question est : comment s’y trouver ? Michel répond sans ambages. « Dans une logique de shortlist, le temps consacré à l’avant-vente se réduit. C’est là qu’il faut être excellent. Les meilleurs commerciaux doivent performer sur un temps très court ». L’ABM, vingt ans et toujours pas généralisé J’ai personnellement initié une logique de retournement de l’entonnoir il y a plus de vingt ans chez un grand opérateur B2B, avec mon ami Bernard Moland. Quand on a vu apparaître le concept de « Flip the Funnel », il y a déjà presque 10 ans, j’ai souri. Mais vingt-cinq ans après l’invention de ce concept, combien d’entreprises ont vraiment sauté le pas sur l’account-based marketing ? Je prêche depuis longtemps sur ce sujet, et la doctrine peine encore à s’imposer dans les organisations. Michel partage ce constat, mais il en explique les raisons avec précision. « L’ABM ne fonctionne que quand les équipes marketing et commerciales construisent l’approche ensemble. Et c’est là que ça coince. Le marketing travaille dans son coin, le commerce aussi. On a du mal à trouver des objectifs communs ». Encore un vieux sujet, un jour prochain, les marketeurs et les vendeurs finiront-ils par se comprendre ? L’événement Intelligence marketing day, dédié à l’influence et au marketing B2B L’alignement marketing-commerce, nerf de la guerre Il faut un directeur général qui tape du poing sur la table et dit : « Vous travaillez ensemble, mon enjeu c’est vingt-cinq clients majeurs à conquérir, je veux une approche coordonnée ! » Quand cet alignement existe, l’ABM produit des résultats spectaculaires. « Quand tu arrives à coordonner la valeur apportée dans la campagne avec l’action commerciale au bon moment, avec les bons arguments, les bonnes démos, alors là, tu fais des étincelles ». La méthode est simple en théorie : identifier cent prospects sur un segment où on est légitime, en avoir quinze déjà en portefeuille, s’appuyer sur des cas clients pour en gagner vingt ou trente de plus. Mais simple ne veut pas dire facile, et les vingt ans d’histoire de cette approche le confirment. La révolution générationnelle, l’autre angle mort 64 % des décideurs B2B sont désormais des milléniaux ou de la génération Z. Michel décrit ainsi ce phénomène. Ces décideurs n’ont pas connu le téléphone fixe. Ils ont grandi avec le smartphone, les applications, les réseaux sociaux. Appeler quelqu’un qui ne les connaît pas leur est culturellement inconfortable, et être appelés l’est encore davantage. Mais la question se pose. N’en fait-on pas un peu trop avec cette histoire de génération ? Les dirigeants plus expérimentés ne sont pas forcément plus accessibles. Quand j’étais directeur digital pendant quinze ans, j’avais une pratique simple : je décrochais le téléphone. Les commerciaux en étaient tellement surpris qu’ils me l’ont souvent rendu en remises. Ce n’est peut-être pas qu’une question d’âge. Michel le concède, mais il soulève un point qui va plus loin. « Chez cette génération, l’ancienneté d’un fournisseur n’est pas un critère de sélection. Ils sont prêts à choisir une start-up qui démarre plutôt qu’un acteur établi depuis trente ans ». Plus qu’une question de génération, c’est peut-être une affaire de référent qui est différent pour ces populations. Des cycles de vente qui s’allongent Point suivant, les cycles de vente s’allongent et cela n’est pas anecdotique. Il s’agit d’une remise en question fondamentale de ce sur quoi beaucoup d’entreprises B2B ont construit leur légitimité. Michel cite des chiffres que j’aurais du mal à contester : 25 % d’allongement des cycles en 2023, jusqu’à 4,4 mois dans le SaaS, parfois dix-huit mois pour des projets stratégiques. Dans un tel contexte, l‘influence B2B ne doit plus être une campagne ponctuelle mais un travail de fond permanent, sur toute la durée du cycle (voir à ce sujet notre cours sur le marketing du bouche-à-oreille WOMM : vismktg.info/cours). « Il faut nourrir le prospect pendant dix-huit mois pour qu’il nous garde dans sa shortlist ». L’influence B2B n’est pas l’influence B2C LinkedIn cartonne avec des stars du selfie aux contenus lifestyle et motivationnels. J’en connais même une qui s’est autoproclamée experte des call centers sans jamais y avoir mis les pieds. C’est assez fort. Ces profils détrônent des experts qui cumulent trente ans d’expérience, simplement parce qu’ils maîtrisent les algorithmes mieux que leur sujet. Je me pose des questions à ce sujet. Est-ce que l’influence B2B est en train de se faire absorber par les codes du B2C ? Est-ce une bonne ou mauvaise nouvelle ? La réponse de Michel est nuancée : « Les réseaux sociaux permettent à un inconnu de devenir connu. Mais en B2B, on est sur des enjeux sérieux, des investissements importants, des questions techniques. Le buzz se démasque rapidement. Les acheteurs B2B ne sont pas dupes ». Il distingue soigneusement l’influence B2C de l’influence B2B. La première fonctionne sur la séduction, l’image, l’algorithme, la seconde repose sur la crédibilité, puis sur l’expertise métier prouvée, le contenu à valeur ajoutée. « En B2B, les vrais influenceurs sont des experts qui ont produit pendant des années du contenu de fond sur leur domaine, ont construit une audience grâce à cette expertise, et monétisent maintenant cette audience. C’est très différent ». La « peoplisation » du marketing d’influence B2B n’est pas non plus un nouveau sujet. Témoin cette image illustrant mon interview avec Bruno Fridlansky en plein dans la crise du Covid en 2021. Mais je ne suis plus certain que ce que veut montrer cette image soit encore totalement vrai. LinkedIn, annuaire des décideurs LinkedIn reste aux yeux de Michel un levier exceptionnel pour le B2B, parce que c’est l’annuaire de tous les décideurs. Et les nouvelles fonctionnalités de la plateforme, notamment pour identifier et cartographier les cercles de décision, le rendent encore plus puissant. Sur ce point je suis d’accord, c’est même à mon avis l’intérêt principal de cette plateforme. Depuis toujours, LinkedIn a été un moyen de mettre des professionnels en relation. Et ça marche, tant que les commerciaux indélicats sont minoritaires. L’employee advocacy : un écosystème, pas un canal Je connais bien ce sujet, pour l’avoir pratiqué il y a une bonne quinzaine d’années chez Orange, sans doute trop tôt. La question que je pose à Michel est celle du piège classique : comment éviter que les collaborateurs ne repostent les mêmes contenus en circuit fermé, sans jamais sortir des cercles d’influence internes de l’entreprise ? « L’influence est un écosystème, pas un canal. C’est une erreur de la traiter comme un canal. C’est une vraie stratégie d’entreprise ». Les ambassadeurs commencent par les dirigeants Pour que ça fonctionne, plusieurs conditions doivent être réunies. Le contenu doit avoir une valeur réelle, être multi-formats, et être parfaitement aligné avec les valeurs de l’entreprise et son niveau de prestation. Ensuite, il faut trouver des ambassadeurs. Et les ambassadeurs commencent par les dirigeants eux-mêmes. « Les décideurs qui peuvent raconter comment ils ont créé l’entreprise, pourquoi ils ont un engagement aussi fort, quels sont leurs autres engagements sur la RSE, sur leur marché. Il faut qu’ils prennent la parole ». Michel pense justement qu’« on ne les voit pas assez ». À partir de ce noyau dur, on construit une équipe d’ambassadeurs alignés, formés, équipés d’outils pour produire et diffuser du contenu de qualité. Les collaborateurs deviennent des canaux de diffusion, à condition que le contenu qu’on leur donne à relayer en vaille vraiment la peine. Le CEO branding, frein culturel franco-français En France, me dit Michel, beaucoup de dirigeants B2B restent réticents à prendre la parole publiquement. « Vivre heureux, vivre caché. On est un peu dans cette idée-là ». Or, c’est une erreur, selon lui. Et il y voit deux bénéfices distincts. Le premier est sociétal : expliquer ce qu’est un entrepreneur, comment il vit, quels défis il relève chaque jour. Le second est purement commercial. « Quand un dirigeant prend la parole, il voit les likes, les fournisseurs lui en parlent, il décroche des clients. Et surtout, quand on parle d’authenticité, c’est typiquement ça : on a besoin de savoir qui se cache derrière l’entreprise. Aujourd’hui, on signe entre des hommes et des femmes, pas entre des entités ». Pour lever le frein, Yumens B2B propose un accompagnement complet : rédaction de contenus, aide à la diffusion, formation à LinkedIn. Le dirigeant n’a pas besoin d’être à l’aise au départ. L’aisance vient avec la pratique et avec les premiers retours concrets. Vendre autrement, pas arrêter de vendre Je termine l’entretien par une question directe : Michel a-t-il, lui, arrêté de vendre ? Sa réponse est sans ambiguïté. « Je vends toujours, mais différemment. Le téléphone existe encore chez nous, on fait des salons. Mais on vend beaucoup par l’influence ». L’Intelligence Marketing Day, l’événement qu’il organise et qui se tient à Rennes le 16 juin et à Lyon le 24 novembre, en est l’illustration. Inviter des prospects, leur faire rencontrer les meilleurs experts, construire de la crédibilité par l’événement lui-même. « L’événement est un levier d’influence et de crédibilité sur son marché ». C’est une approche commerciale qui n’en a pas l’air, et c’est précisément ce qui la rend efficace. Michel conclut sur une citation qu’il attribue à Jeffrey Gitomer, auteur américain spécialisé dans la vente, et qui résume l’ensemble de son propos : « Il faut être connu avant de vendre. C’est plus facile ». Difficile de lui donner tort. Le livre Ne vends pas, influence, publié chez Vuibert, est disponible en librairie et sur Amazon. Pour ceux qui veulent aller plus loin sur l’influence B2B en 2026, l’Intelligence Marketing Day est le lieu où ces questions se discutent entre praticiens, loin des grands-messes du marketing parisien. ACHETER LE LIVRE : « NE VENDS PAS, INFLUENCE ! » Michel Brébion est directeur associé de Yumens B2B (MV Group), expert en stratégies digitales et marketing B2B pour les PME et ETI. Fondateur de l’Intelligence Marketing Day, il est également l’auteur de Ne vends pas, influence, publié chez Vuibert en 2026. Premier groupe indépendant de data et marketing digital en France, MV Group réunit neuf filiales complémentaires, dont Yumens B2B. Basé à Cesson-Sévigné près de Rennes, le groupe accompagne les PME et ETI françaises sur l’ensemble de leurs enjeux digitaux. The post L’influence, sauveur de la vente B2B en 2026 ? appeared first on Marketing and Innovation.

This episode features senior Logan Weilbaker '25, whose senior project entailed directing Wabash Theater's winter season mainstage production of 12 Angry Men. Alongside cast member and WOMM co-producer Adam Phipps '11, Logan discusses running a “hard ask” in five weeks, directing his former director professor Michael Abbott '85, and what it takes to set up an immersive theatrical experience (Episode 380).

Pastor Matt Chavez shares insights on how powerful word of mouth marketing can be as illustrated in both consumer experiences and biblical teachings, emphasizing the impact of personal testimonies in bringing transformative stories to life.

I thought we were due for an unhinged ADHD-fueled catch-up and baby, we did just that. I roped our favorite producer of this show, Catherine, in to go over all the WOMMs I've been holding in the last couple weeks. We bounced around from two humiliating moments I never want to think about again, to scheduling sex, to the infamous post-hangout text. We hear from a listener who went snooping in her sister-in-law's phone, and complained about 30th birthday IG captions.    CALL/TEXT THE LFB HOTLINE: ‪(341) 529-1604‬   Click here to subscribe to my newsletter BedCrumbs!    Executive Producers Jade Iovine + Catherine Law Audio Engineer Brandon Dickert  

Mentoring & Networking are two super powerful ways to tap into your own growth & see your business grow as well. Strategies that focus on expanding your network & nurturing your network offer a big advantage for small businesses over the big guys, & also inevitably drives WOMM! In this episode, we're covering both how to shake up & expand your network, as well as how to nurture & consistently drive value from your network. Useful Links… Golden Brands Membership https://goldenbrandsco.com/membership/  Noomii https://www.noomii.com/ Collabosaurus https://collabosaurus.com See omnystudio.com/listener for privacy information.

Andy Murray is joined by Ted Wright who currently serves as CEO of Fizz, a global leader in Word of Mouth Marketing. Ted is recognized as a top thought leader in the space and has won numerous public speaking awards for his talks on Word of Mouth Marketing.In their conversation, the two explore the power of WOMM, key differences between an advocate and an influencer, misconceptions around measurement, and much more.Topics and Questions:01:14 Guest Introduction03:32 When did you first see success with Word of Mouth Marketing?07:00 Re-igniting the Pabst Blue Ribbon brand14:40 The connection between advocacy and culture17:22 Misconceptions around brand advocacy 25:12 How advocates differ from influencers28:35 Taking on attribution in WOMM35:46 Ratings and reviews40:06 How you can learn more about WOMM

Are you proud of the version of yourself who is showing up today? And how do you step into the next version of when you're still tethered to this one?Today,  we get to explore this question (and more!) with two really interesting people: Philip Zave and PÈZO the poet.  As you begin the episode, though, you might notice something a little odd about this. And that's because Philip and PÈZO are the same person!Philip is a poetic embodiment teacher, photographer, and cohost of WOMMcast, a podcast about two humans on a quest to sell a $10 million photograph. In this podcast, he and his cohost explore what it takes to physically, emotionally, and energetically to make this $10 million feat possible. (becoming PÈZO)Our most intriguing guest(s) have come to teach us some really cool things about identity and how we can shift, move, and shed aspects of ourselves at our whim. The philosopher in me geeked out a bit during this convo, and it was a lot of fun to poke around at these concepts with someone who has thought so deeply about them.Hope you enjoy!Listen in to hear:What's sing you from being fully present with yourself todayWhy you should learn to listen to the wisdom of your bodyHow rigorously tuning into our body can help you shed old identities and step into new onesHow to truly give birth to the power of your own artistryHere are the books Pezo mentioned in this episode:War of Art by Steven PressfieldYou are the Universe by Ram DassMeet PÈZO the poetPhilip Zave aka PÈZO the poet is a world class transformational photographer, typewriter poet, idea doer and the founder of WOMM. WOMM is a paradigm shifting international organization that invites us to tap deep into our artistry and co-create meaningful experiences at work, in our family,  across our communities and the natural world. Philip loves nature walks, deep conversations and exploring the big and the small. He currently lives in Toronto with his beloved wife Jenny (a kindergarten teacher) and his spunky cat Chester Laroo.You can reach out to Philip on instagram @pezothepoet and ask about the joining the spring cohort of WOMMacademy, a restorative group program that supports us in discovering thriving alignment, abundance and artistry. Listen to his podcast, WOMMcast.Ready to make this the year you finally step int your magic?My coaching program Make This My Year is open for enrollment NOW. Get in now at JenLiss.com/MyYear We start on February 1. Follow, Review, and Share Untethered with Jen Liss. If you enjoyed this episode, share it with a friend. Tag Jen on Instagram @untetheredjen Follow/subscribe so you get updates of new episodes! Connect with Jen Website: JenLiss.com IG: @untetheredjen Email: hello@jenliss.com Music created and produced by Matt Bollenbach

Are you proud of the version of yourself who is showing up today? And how do you step into the next version of when you're still tethered to this one?Today,  we get to explore this question (and more!) with two really interesting people: Philip Zave and PÈZO the poet.  As you begin the episode, though, you might notice something a little odd about this. And that's because Philip and PÈZO are the same person!Philip is a poetic embodiment teacher, photographer, and cohost of WOMMcast, a podcast about two humans on a quest to sell a $10 million photograph. In this podcast, he and his cohost explore what it takes to physically, emotionally, and energetically to make this $10 million feat possible. (becoming PÈZO)Our most intriguing guest(s) have come to teach us some really cool things about identity and how we can shift, move, and shed aspects of ourselves at our whim. The philosopher in me geeked out a bit during this convo, and it was a lot of fun to poke around at these concepts with someone who has thought so deeply about them.Hope you enjoy!Listen in to hear:What's sing you from being fully present with yourself todayWhy you should learn to listen to the wisdom of your bodyHow rigorously tuning into our body can help you shed old identities and step into new onesHow to truly give birth to the power of your own artistryHere are the books Pezo mentioned in this episode:War of Art by Steven PressfieldYou are the Universe by Ram DassMeet PÈZO the poetPhilip Zave aka PÈZO the poet is a world class transformational photographer, typewriter poet, idea doer and the founder of WOMM. WOMM is a paradigm shifting international organization that invites us to tap deep into our artistry and co-create meaningful experiences at work, in our family,  across our communities and the natural world. Philip loves nature walks, deep conversations and exploring the big and the small. He currently lives in Toronto with his beloved wife Jenny (a kindergarten teacher) and his spunky cat Chester Laroo.You can reach out to Philip on instagram @pezothepoet and ask about the joining the spring cohort of WOMMacademy, a restorative group program that supports us in discovering thriving alignment, abundance and artistry. Listen to his podcast, WOMMcast.Support the showSupport the show to become an official Untethered Unicorn! Other ways you can support: Share an episode and tag Jen on Instagram @untetheredjen Follow/subscribe to get updates of new episodes Leave a review so people know this who isn't an old, funky banana peel. It's crisp, baby! Connect with Jen JenLiss.com @untetheredjen Jen's coaching program will launch again in January 2024. Music created and produced by Matt Bollenbach

They're a little bit country and a lot rock -n- roll!! Just what do we mean by that comment? Find out in this episode when we talk to the guys in San Antonio's own Reborn! We find out their origins as well as where they are going for the new year!! Plus, we find out why Ryan beat up poor little Yung Lou. Was it over a lightsaber?? Find out for yourself on the latest episode of WOMM!!!

In the last episode with Geno Church we discussed how to create a digital community. In today's episode, we're going to go over word of mouth marketing and how we can get our customers to talk about our brands.   

We had two very special guest in the WOMM studios this week. We had the honor and privilege of having Miggy and Gaston from Relent here and like always we couldn't stop laughing. We took a journey on there brand new album and we talked other things as well.

Have you wondered where the team went? Well say no more they are back and are telling all so get ready this story is an emotional one!!

The Texas Rangers held the second overall pick in this year's baseball draft, and they went out and.... actually did what Mike was hoping they would do! Join him for a celebratory WOMM edition of Your Dark Companion.

The Texas Rangers held the second overall pick in this year's baseball draft, and they went out and.... actually did what Mike was hoping they would do! Join him for a celebratory WOMM edition of Your Dark Companion.

The Texas Rangers held the second overall pick in this year's baseball draft, and they went out and.... actually did what Mike was hoping they would do! Join him for a celebratory WOMM edition of Your Dark Companion.

The Texas Rangers held the second overall pick in this year's baseball draft, and they went out and.... actually did what Mike was hoping they would do! Join him for a celebratory WOMM edition of Your Dark Companion.

This week on Timeless Leadership, the topic is Patience. The old adage says patience is a virtue, but what does that mean, exactly? Our guest this week is Ted Wright, a pioneer in word of mouth marketing (WOMM) and the CEO of Fizz. If anything, Ted understands how his work requires patience from others. Ted became impatient after his father died when he was just a teenager, and he had to work to slow himself down and practice patience ever since. "With the right employees, you might not go faster, but you go farther."   Links: Patience and Fortitude (Timeless & Timely) Fizz (Ted's company) Fizz: Harness the Power of Word of Mouth Marketing to Drive Brand Growth (Amazon) Please leave us a rating or review so other people can benefit from Timeless Leadership. And subscribe to the Timeless & Timely newsletter. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.timelesstimely.com/subscribe

Today, I'm getting real about my experience dealing with the fear of success. Additionally, I take some time to share 3 tips to address the fear of success. This is also the final episode of season one. Stay tuned for season two which will drop on June 30th.  Stay connected by following me on Instagram, Twitter, and/or LinkedIn.About the Writing on My Mind PodcastDr. Emmanuela Stanislaus, doctorate coach and diversity consultant, discusses the ups and downs of pursuing a doctoral degree. Tune in as she shares personal stories and revealing conversations with other women of color who share their doctoral journey and provide inspiration for others to level up as doc students.Things Mentioned in this Episode:Professional Troublemaker: The Fear-Figher Manual by Luvvie Ajayi JonesAttend the Writing on My Mind Writing Retreat (May 16, 2021). Use special code WOMM for $50 off.Join the Writing on My Mind Community. Thank you to 87Treasures for being a sponsor of the Writing on My Mind Podcast. 87Treasures is a lifestyle brand with products including T-shirts, sweaters, tote bags and small canvas pouches each displaying various designs to help celebrate everyday life and milestones. Head over to  87treasures.com and use the special code WOMM to get 15% off.Listen to the Top 3 Episodes of Season 1#1 - Episode 12 The Mishandling of Black Women in Higher Education with Dr. Monique Liston #2 - Episode 2 Playing the Game of Graduate School with Dr. Ayana Martin #3 - Episode 10 Coping by Giving Language to Your Experiences  with Dr. Lynell S. HodgeJoin the Writing on My Mind Community. Email your questions to writingonmymindpodcast@gmail.com.Follow Dr. Emmanuela Stanislaus on Instagram and Twitter. Connect with Dr. Emmanuela Stanislaus on LinkedIn.87 Treasures A lifestyle brand with products to help celebrate everyday life and milestones. Support the show (https://paypal.me/dremmanuela)

In episode 3 of the podcast, Dr. Kristal McGreggor shared that she wished that she knew the importance of networking both in academia and outside of it. Her comment inspired me to dedicate this whole episode to the topic of networking. Networking is critical for your success in general and is particularly important for your career as a doctoral student as well as after your program. This episode explores why networking is important for doctoral students, best practices to network as a doctoral student, and ways to maximize your networking efforts.About the Writing on My Mind PodcastDr. Emmanuela Stanislaus, doctorate coach and diversity consultant, discusses the ups and downs of pursuing a doctoral degree. Tune in as she shares personal stories and revealing conversations with other BIPOC women who share their doctoral journey and provide inspiration for others to level up as doc students.Things Mentioned in this Episode:Professional Troublemaker: The Fear-Figher Manual by Luvvie Ajayi JonesAttend the Writing on My Mind Writing Retreat (May 16, 2021). Use special code WOMM for $50 off.Episode 3 - The Power of Networking in Graduate School (with Dr. Kristal McGreggor)Join the Writing on My Mind Community waitlist. Email your questions to writingonmymindpodcast@gmail.com.Follow Dr. Emmanuela Stanislaus on Instagram and Twitter. Connect with Dr. Emmanuela Stanislaus on LinkedIn.Support the show

It is so frustrating to feel stuck during the doctoral journey. In today's episode, Dr. Emmanuela Stanislaus discusses the importance of acknowledging what's standing in the way of your success during the doctorate journey. Find out the 6 things that may be keeping you stuck and how to claim your power over them.About the Writing on My Mind PodcastDr. Emmanuela Stanislaus, doctorate coach and diversity consultant, discusses the ups and downs of pursuing a doctoral degree. Tune in as she shares personal stories and revealing conversations with other BIPOC women who share their doctoral journey and provide inspiration for others to level up as doc students.Things Mentioned in this Episode:The Big Leap by Gay HendricksEpisode 8 with Dr. Ashley AdamsEpisode 1 with Dr. Emmanuela StanislausJoin the Writing on My Mind Community waitlist. Email your questions to writingonmymindpodcast@gmail.com.Follow Dr. Emmanuela Stanislaus on Instagram and Twitter. Connect with Dr. Emmanuela Stanislaus on LinkedIn.This episode is brought to you by 87Treasures. A lifestyle brand with products including T-shirts, sweaters, tote bags, and small canvas pouches each displaying various designs to help celebrate everyday life and milestones. Head over to  87treasures.com and use the special code WOMM to get 15% off.87 Treasures A lifestyle brand with products to help celebrate everyday life and milestones. Support the show (https://paypal.me/dremmanuela)

In today's episode, Dr. Emmanuela Stanislaus discusses the importance of celebrating your wins during the doctorate journey. Listen in to see how this practice can help you.About the Writing on My Mind PodcastDr. Emmanuela Stanislaus, doctorate coach and diversity consultant, discusses the ups and downs of pursuing a doctoral degree. Tune in as she shares personal stories and revealing conversations with other BIPOC women who share their doctoral journey and provide inspiration for others to level up as doc students.Join the Writing on My Mind Community waitlist. Email your questions to writingonmymindpodcast@gmail.com.Follow Dr. Emmanuela on Instagram and Twitter.This episode is brought to you by 87Treasures. A lifestyle brand with products including T-shirts, sweaters, tote bags and small canvas pouches each displaying various designs to help celebrate everyday life and milestones. Head over to  87treasures.com and use special code WOMM to get 15% off.Article ReferencedMoore, M. R. (2017). Women of Color in the Academy: Navigating multiple intersections and multiple hierarchies. Social Problems, 64(2), 200-205.87 Treasures A lifestyle brand with products to help celebrate everyday life and milestones. Support the show (https://paypal.me/dremmanuela)

Big Papa Plump, Toss his salad. Intro w/ K from Big Egg Joshi Podcast (0-46) NOAH 20th Anni (0-18) SeaD Grow Together Nov 4 (18-27) TJPW Nov 20 WOMM (27-46) Ocean War (46-1:40) AEW Dynamite w/ Mom 11/18-25/2020 (46-1:28) DDT TV #12, D-ou D1 (1:28-1:40) Joshi War (1:40-2:45) Ice Ribbon IR X AWG ppv Nov 16, 1082-1084 (1:40-2:09) Stardom Nov 14 Korakuen Hall, Sendai Cinderella (2:09-2:45) Puroresu War (2:45-3-21) Dragon Gate Kobe World (2:45-3:11) NJPW BOSJ, WTTL (3:11-3:21) Retro Wrestling: (3:21-4:26) AJW Classics Eps 33 Korakuen Hall 5/14/1989 (3:21-3:34) NJPW through the 90s Feb 5,6 Sapporo Nakajima Sports Center (3:34-3:53) WCW Nitro Jan 18, 1999 (3:53-4:26) Wrestler Rankings close out Website: https://redleafretrocast.blogspot.com https://linktr.ee/RedLeafRetrocast Twitter: @BowlingJD

Big Papa Plump, Toss his salad. Intro w/ K from Big Egg Joshi Podcast (0-46) NOAH 20th Anni (0-18) SeaD Grow Together Nov 4 (18-27) TJPW Nov 20 WOMM (27-46) Ocean War (46-1:40) AEW Dynamite w/ Mom 11/18-25/2020 (46-1:28) DDT TV #12, D-ou D1 (1:28-1:40) Joshi War (1:40-2:45) Ice Ribbon IR X AWG ppv Nov 16, 1082-1084 (1:40-2:09) Stardom Nov 14 Korakuen Hall, Sendai Cinderella (2:09-2:45) Puroresu War (2:45-3-21) Dragon Gate Kobe World (2:45-3:11) NJPW BOSJ, WTTL (3:11-3:21) Retro Wrestling: (3:21-4:26) AJW Classics Eps 33 Korakuen Hall 5/14/1989 (3:21-3:34) NJPW through the 90s Feb 5,6 Sapporo Nakajima Sports Center (3:34-3:53) WCW Nitro Jan 18, 1999 (3:53-4:26) Wrestler Rankings close out Website: https://redleafretrocast.blogspot.com https://linktr.ee/RedLeafRetrocast Twitter: @BowlingJD

Co-Host of Nationwide This Morning, Abka Fitz-Henley says he's bemused at the furore on social media among some Comrades because the statistics and other facts support the notion advanced by Prime Minister Holness that Jamaica has paid dearly for socialist ideals pursued in the 1970s and the mistake should not be repeated as the country seeks to capitalize new and emerging opportunities.

In this What's on My Mind Segment of Nationwide This Morning, Co-Host Abka Fitz-Henley comments on the brutal murder of two Policemen, and injury of two others on Friday, June 12, 2020. Reports from the CCU are that the policemen, who are attached to the St. Catherine North Police Division were conducting an operation in Horizon Park, St. Catherine Upon arrival, they were fired upon by gunmen with high powered weapons. As a result, 2 of them succumbed to their injuries… two others are in critical condition. Police say aM16 rifle was recovered from the scene with 2 empty magazines.

Stacey O’Byrne is a speaker, trainer, best selling author, Certified NLP Master Trainer, TEAM Referral Network San Diego Franchise Owner and a US Army Veteran. Stacey has been a successful sales professional, manager, leader, business owner and entrepreneur for over 20 years. She has a diversified professional background all of which has enhanced her trainings and offers a broad range of expertise to her clients. Through her training in the military, strong background in sales and management in Corporate America and her successful journey as a business owner and entrepreneur she has developed a strong understanding of the challenges that today’s professionals experience as well as the value in personal and professional development and how it directly influences ones performance as a sales person, client advocate and business owner. Stacey has built one 7 figure business and two 6 figure businesses 100% from WOMM by adding massive value to strategic relationships. Stacey’s passion in life is working with incredible people just like all of you.

Al Gore's invention of the internet has changed a lot of things in this world and nowhere, maybe, more than marketing. Technology has given us a plethora of ways to get consumer's attention. In the old days, two fellas, leaned over the fence and utilized the greatest marketing ever: WOMM. They talked about the new preacher, the guy who opened the new fillin' station, and that lady who took over Harvey's insurance business. Sales people need to know today that those guys are still talking, they're just leaning over a virtually different kind of fence.

In this 'What's on My Mind' segment of Nationwide This Morning, Tauna Thomas shares the challenges faced by residents in and around the JISCO Alpart Plant/Mud Lake- the main challenge being the Dust Nuisance caused by the plant. She calls on the relevant authorities to address the matter swiftly, in the best interest of the residents. She also calls on JISCO/Alpart to issue an apology to the residents.

Can you think of the last time you saw something and you just had to tell your friends about it? Do you remember having a great experience at a restaurant and later on tweeting about it? This is, essentially, word of mouth marketing (WOMM). It's an organic way of spreading information that utilizes components of viral marketing, though unlike viral marketing, it spreads by more natural channels. In this episode, Saul Colt, Founder and Creative Director of The Idea Integration Company, shares how he's planned, created, and launched experiential and word-of-mouth campaigns that helped brands like FreshBooks, Xero, Nike, and more to stand out from competitors.

#WOMM: In this mornings segment, Abka Fitz-Henley says more persons should be held accountable for CMU Scandal. He notes firing of the Minister & says following damning AGD CMU report, operational stewards including CMU President, Dr. #FritzPinnock should also be held accountable via his resignation & the then P.S. should be summoned by PSC .

In What's on my Mind on Nationwide this morning, Abka Fitz-Henley says more people should be held accountable for the CMU Scandal. He notes firing of the Minister & says following damning Attorney General Dept's CMU report, operational stewards including CMU President, Dr. #FritzPinnock should also be held accountable via his resignation & the then P.S. should be summoned by PSC.

In part one of today's WOMM segment, host Abka-Fitz Henley says it's time for the JLP to refresh some of its personnel. He calls for Prime Minister Holness to send home some under-performing members of the cabinet as they are beyond their 'sell-by' date.

In part 2 of WOMM in Nationwide This Morning, Abka Fitz-Henley says those in the PNP who are objecting to Dr. Phillips' laudable attempt to create a perception that the party is unified should 'get over themselves ' and look at the bigger picture.

In this segment of What's on My Mind on Nationwide This Morning, co-host Abka Fitz-Henley provides 'audio receipts' and chides Opposition Leader, Dr. Peter Phillips, for his inconsistent posture on the minimum wage.

Building Awareness out of store is critical to velocity growth at existing stores. Yet, most founders do not have the cash to pay for awareness building. Word-of-mouth, though, still ranks as the number 1 causal driver of awareness for new brands. Why not learn how to nurture it and steer it? Ted Wright, of the agency Fizz, joins me for a two-part interview on WOMM, why you should NEVER hire a demo agency and why founders must do their own sampling...like a boss. Support the show (http://paypal.me/startupconfidential)

In this episode we talk to Alex Rosemblat, VP of Marketing at Datadog. Alex shares... The startup role: wearing many hats / the rule of one Functional team hires: 10x the time you expect As the team grows: enforce the "pizza rule" How to become a second line leader Want to learn best practices, tips, and strategies to generate positive and organic word-of-mouth marketing (WOMM) by building your own scalable referral program? Get your free copy of The Definitive Guide to Referral Marketing from our friends over at Ambassador: GetAmbassador.com/growth

In this episode we talk to Tomas Gorny, CEO & Chairman at Nextiva. Tomas shares... Key lessons learned scaling a bootstrapped company from 0 to $150MM+. 1) Don't focus on your exit strategy 2) Make sure you believe in what you're doing & that you're serving a true gap in the market (not just a perceived one) 3) Focus on building the right team--not just talented individuals, but a cohesive group that is all rowing toward a common goal How to win in extremely competitive markets when you're the underdog. Focus on the 10x-type benefits you can bring, not just incremental differentiation. Why CEOs need to step outside the boardroom and get "in the trenches" with their sales & marketing teams. Want to learn best practices, tips, and strategies to generate positive and organic word-of-mouth marketing (WOMM) by building your own scalable referral program? Get your free copy of The Definitive Guide to Referral Marketing from our friends over at Ambassador: GetAmbassador.com/growth

In this episode we talk to Tom Geary, Founder and Executive Creative Director of School of Thought. The good news and bad news: the bar is impossibly low 2.The problem: herd mentality Is it the brand vs. data? Nope! The importance of striking an emotional chord. We’ve always done it, but now Google’s proven its effectiveness: whitepaper How to set yourself up for success, as a marketer. Connect with Tom on LinkedIn: https://www.linkedin.com/in/tom-geary-7538261/ Want to learn best practices, tips, and strategies to generate positive and organic word-of-mouth marketing (WOMM) by building your own scalable referral program? Get your free copy of The Definitive Guide to Referral Marketing from our friends over at Ambassador: GetAmbassador.com/growth

In this episode we talk to Jonathan Rowe, Chief Marketing Officer at nCino. The importance of marketing ROI and what it represents The methodology behind calculating marketing ROI How to capture marketing data and analytics across channels and campaigns Best practices for designing an automated marketing system Delivering marketing ROI to your organization to prove your marketing success Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/rowejonathan/ Want to learn best practices, tips, and strategies to generate positive and organic word-of-mouth marketing (WOMM) by building your own scalable referral program? Get your free copy of The Definitive Guide to Referral Marketing from our friends over at Ambassador: GetAmbassador.com/growth

In this episode we talk to Steve Friedman, Co-Founder, Chief Strategist at CPG Agency. Want to learn best practices, tips, and strategies to generate positive and organic word-of-mouth marketing (WOMM) by building your own scalable referral program? Get your free copy of The Definitive Guide to Referral Marketing from our friends over at Ambassador: GetAmbassador.com/growth

In this episode we talk to Alyssa Jacobson, Director of Marketing at Cross Install. Alyssa shares about how to start and leverage brand advocacy programs. How to start your brand advocate program Examples of interesting brand advocacy programs How to leverage advocates' social media, WOM, networks, and case studies How to develop internal brand advocates Connect with Alyssa on LinkedIn: https://www.linkedin.com/in/alyssafjacobson/ Want to learn best practices, tips, and strategies to generate positive and organic word-of-mouth marketing (WOMM) by building your own scalable referral program? Get your free copy of The Definitive Guide to Referral Marketing from our friends over at Ambassador: GetAmbassador.com/growth

In this episode we talk to Beau Brooks, SVP of Sales & Customer Experience at Formstack. Beau shares his thoughts on the lack of prospecting typical for most Account Executives (AEs) in Sales organizations today. We discuss: Is this the biggest problem in SaaS Sales today? Why is it a problem? Doesn't the SDR/AE model lean into specialization & mean that AE's should solely focus on closing, not prospecting. Check out our previous conversation with Beau on leading a remote sales team: https://sweetfishmedia.com/remote-sales-teams-beau-brooks Want to learn best practices, tips, and strategies to generate positive and organic word-of-mouth marketing (WOMM) by building your own scalable referral program? Get your free copy of The Definitive Guide to Referral Marketing from our friends over at Ambassador: GetAmbassador.com/growth

Every year businesses determine what their marketing, sales, sponsorship, advertising, social,etc, etc line items will be in the budget. If you are an entrepreneur and not doing this I would highly recommend you find a money manager and start doing this. What many businesses forget to think about (or it's an afterthought) is events. Events are magic. Alright, maybe that's not the best selling point for me to give to justify adding events into your annual budget. Let's look at every major consumer brand in the US. Every single one of them does events. They spend hundreds of thousands and millions of dollars to get eyeballs on their brand and samples of products in consumer hands. The #1 reason to do events is visibility and brand awareness. These brands look for an ROI, but do you know that it's not always a cash/revenue ROI that they want to see? They want to see impressions. How many people saw our product and within that there are calculations to figure out the reach of what one individual consumer is actually worth in impressions. It's a complicated math game. So, if these brands think it's important why don't you? You don't have to spend hundreds of thousands or millions of dollars. Let's start small. You are an entrepreneur and have a service that you offer (coaching, tech, social media, etc). You can invite 5-20 people to an event and charge then $0-300. This event can be held in your living room, an art gallery, a golf club or resort, a gorgeous meeting space in a local hotel. Heck, even the library. These spaces will cost you anywhere from $0-$1500. Your invite your guests to come to a local half day or one day event to learn from you on a specific area of your service. You show up and deliver an abundance of value and they walk away feeling like they just won the lottery. What really happened here? You just made an impression. Hundreds of them. If you delivered tons of value... They are going to see you in a different light. They will see you as the expert. They will tell their friends and business associates about you. They will share your info on social media. They may hire you for your expertise. An event like this doesn't require A lot of planning An event planner A large budget Let's simplify this even more. Invite 5 of your closest business associates to a 2 hour session for free or for a very low price to give you feedback on a presentation that you have been working on. Ask for feedback and referrals. Let them know up front that you'll be asking for feedback and referrals, so that they come prepared. Do this. Experiment. Get out of your comfort zone. The do it again with a larger crowd. Invite your 5 friends back and ask them to bring one person with them the next time. Each time you do this you begin to get more comfortable and confident in your content and the service that you offer. Talking about what you do will feel less and less salesy. Create monthly or bi-monthly events. All low cost. All local. Create a routine and become familiar to your local community. Once the word gets out that your are offering high value information in your events you will attract your target audience and before you know it, you will need to create a bigger event at a larger venue. If you start out small like this you can create a line item for events of $10,000 or less and create something impactful in your first year. If you want to create larger events, I recommend that you start planning and budgeting 12-18 months out. If you know your event is going to cost $30,000 then every month you start tucking away and saving money that is specifically earmarked for your event. This process makes it easier to pay deposits when they are due. Rather than stressing about how to come up with the money, you know you already have it in your event budget and can comfortably right that check or put down that credit card for the deposits. What I see happen all the time is business owners decide they want to create an event, then they realize the cost and they either scramble to find the money causing way more stress than needed or they toss their dreams aside and forget it OR they try to create a Ritz Carlton event on a Motel 6 budge….. ON THEIR OWN….and fail miserably, swearing off events for the unforeseeable future BECAUSE events don't work! Events work, but just like everything else in your business you need to have a budget and a strategy. If you run a marketing agency, especially a digital marketing agency and don’t have an event arm in your business strategy you are doing your clients a disservice. Hold up, don’t be mad. I’m trying to help you out here. There is so much focus on the digital side and you are working SO diligently for your clients. It’s an uphill climb to get visibility, to get their product or service out, to get engaging customers. I know your struggle. We live in a very loud world where everyone is trying to get everyone else’s attention. How do you stand out in the chaos? This well known but underutilized tool called events. If you showed up with an event strategy for your clients that pulled their customers into a face to face, hands on experience you’ve just changed the game. You’ve now opened up another marketing channel that probably was not in use… WOMM. Word of Mouth Marketing. WOMM is a powerful marketing tool. It is not dead. It is alive and well. Look at every movie you’ve watched and who have you told about it? What about that bad customer service or the great sales on shoes? You’ve called your friends, told your co-workers, cousins, bosses, nanny, neighbor, everyone and shared an experience that you had with a brand, company, movie, etc. This is why events are so dynamic and this is why it’s your responsibility to show your clients that value of creating live events. If we go back to my post about having an event budget, you will see that I talk about what the major consumer brands are doing. They are actively every year putting their products in the hands of their consumers. I hear you saying, well I don’t have a product that I can give away. I disagree. You can pull anyone in to play and test your product in your offices. Create a fun tech day and invite potential customers to come in, eat some food, learn about your services and get their hands on your product live and in person. SIMPLE. You don’t have to pass out millions of samples, you can invite 5 to 10 local businesses in for a day or a couple of hours. CREATE SOMETHING. Be innovative. Your clients will appreciate that. They want that. They need that. They are hiring you to help them stand out from the noise. If you are just doing to some old offerings and programs you give to EVERY.OTHER.CLIENT. then you, my friend, are missing an amazing opportunity. Expand your services, hire an event consultant (ahem...I’m available) and create some interesting and innovative ideas for your clients. Now YOU are standing out from the noise and are helping them do the same. Let me say, that I see the lack of event ideas in the small, entrepreneurial marketing agency space. The big digital agencies have this down to a science. I recommend taking a page from their book and increase the offerings and calibur of your business. Watch it change your world.

Create an expense line in your annual budget for events. Every year businesses determine what their marketing, sales, sponsorship, advertising, social,etc, etc line items will be in the budget. If you are an entrepreneur and not doing this I would highly recommend you find a money manager and start doing this. What many businesses forget to think about (or it's an afterthought) is events. Events are magic. Alright, maybe that's not the best selling point for me to give to justify adding events into your annual budget. Let's look at every major consumer brand in the US. Every single one of them does events. They spend hundreds of thousands and millions of dollars to get eyeballs on their brand and samples of products in consumer hands. The #1 reason to do events is visibility and brand awareness. These brands look for an ROI, but do you know that it's not always a cash/revenue ROI that they want to see? They want to see impressions. How many people saw our product and within that there are calculations to figure out the reach of what one individual consumer is actually worth in impressions. It's a complicated math game. So, if these brands think it's important why don't you? You don't have to spend hundreds of thousands or millions of dollars. Let's start small. You are an entrepreneur and have a service that you offer (coaching, tech, social media, etc). You can invite 5-20 people to an event and charge then $0-300. This event can be held in your living room, an art gallery, a golf club or resort, a gorgeous meeting space in a local hotel. Heck, even the library. These spaces will cost you anywhere from $0-$1500. Your invite your guests to come to a local half day or one day event to learn from you on a specific area of your service. You show up and deliver an abundance of value and they walk away feeling like they just won the lottery. What really happened here? You just made an impression. Hundreds of them. If you delivered tons of value: They are going to see you in a different light. They will see you as the expert. They will tell their friends and business associates about you. They will share your info on social media. They may hire you for your expertise. An event like this doesn't require: A lot of planning An event planner A large budget Let's simplify this even more. Invite 5 of your closest business associates to a 2 hour session for free or for a very low price to give you feedback on a presentation that you have been working on. Ask for feedback and referrals. Let them know up front that you'll be asking for feedback and referrals, so that they come prepared. Do this. Experiment. Get out of your comfort zone. The do it again with a larger crowd. Invite your 5 friends back and ask them to bring one person with them the next time. Each time you do this you begin to get more comfortable and confident in your content and the service that you offer. Talking about what you do will feel less and less salesy. Create monthly or bi-monthly events. All low cost. All local. Create a routine and become familiar to your local community. Once the word gets out that your are offering high value information in your events you will attract your target audience and before you know it, you will need to create a bigger event at a larger venue. If you start out small like this you can create a line item for events of $10,000 or less and create something impactful in your first year. If you want to create larger events, I recommend that you start planning and budgeting 12-18 months out. If you know your event is going to cost $30,000 then every month you start tucking away and saving money that is specifically earmarked for your event. This process makes it easier to pay deposits when they are due. Rather than stressing about how to come up with the money, you know you already have it in your event budget and can comfortably right that check or put down that credit card for the deposits. What I see happen all the time is business owners decide they want to create an event, then they realize the cost and they either scramble to find the money causing way more stress than needed or they toss their dreams aside and forget it OR they try to create a Ritz Carlton event on a Motel 6 budge….. ON THEIR OWN….and fail miserably, swearing off events for the unforeseeable future BECAUSE events don't work! Events work, but just like everything else in your business you need to have a budget and a strategy. If you run a marketing agency, especially a digital marketing agency and don’t have an event arm in your business strategy you are doing your clients a disservice. Hold up, don’t be mad. I’m trying to help you out here. There is so much focus on the digital side and you are working SO diligently for your clients. It’s an uphill climb to get visibility, to get their product or service out, to get engaging customers. I know your struggle. We live in a very loud world where everyone is trying to get everyone else’s attention. How do you stand out in the chaos? This well known but underutilized tool called events. If you showed up with an event strategy for your clients that pulled their customers into a face to face, hands on experience you’ve just changed the game. You’ve now opened up another marketing channel that probably was not in use… WOMM. Word of Mouth Marketing. WOMM is a powerful marketing tool. It is not dead. It is alive and well. Look at every movie you’ve watched and who have you told about it? What about that bad customer service or the great sales on shoes? You’ve called your friends, told your co-workers, cousins, bosses, nanny, neighbor, everyone and shared an experience that you had with a brand, company, movie, etc. This is why events are so dynamic and this is why it’s your responsibility to show your clients that value of creating live events. If we go back to my post about having an event budget, you will see that I talk about what the major consumer brands are doing. They are actively every year putting their products in the hands of their consumers. I hear you saying, well I don’t have a product that I can give away. I disagree. You can pull anyone in to play and test your product in your offices. Create a fun tech day and invite potential customers to come in, eat some food, learn about your services and get their hands on your product live and in person. SIMPLE. You don’t have to pass out millions of samples, you can invite 5 to 10 local businesses in for a day or a couple of hours. CREATE SOMETHING. Be innovative. Your clients will appreciate that. They want that. They need that. They are hiring you to help them stand out from the noise. If you are just doing to some old offerings and programs you give to EVERY.OTHER.CLIENT. then you, my friend, are missing an amazing opportunity. Expand your services, hire an event consultant (ahem...I’m available) and create some interesting and innovative ideas for your clients. Now YOU are standing out from the noise and are helping them do the same. Let me say, that I see the lack of event ideas in the small, entreprenurial marketing agency space. The big digital agencies have this down to a science. I recommend taking a page from their book and increase the offerings and calibur of your business. Watch it change your world.  

In the morning Editorial piece, Dennis Brooks argues that the sloppy transition of leadership in Portia Simpson-Miller's constituency of SW St Andrew is a blot on her leadership legacy

In our Morning Editorial Segment, Dennis Brooks raises the issue of the role of the media in facilitating Truth and Reconciliation for victims of sexual abuse

Dennis Brooks sounds off on PNP President, Portia Simpson Miller's threatening comments to her supporters in St Ann

In our morning editorial, Dennis Brooks argues that American Democracy is not broken and Jamaica stands to learn much from the 2016 US General Election

Ethan Hollander and Christie Byun, associate professors of Political Science and Economics, respectively, stopped by for a discussion over the music industry, sabbaticals, and the relationship between their marriage and their work in this week's episode of Wabash on my Mind. 

Associate Professor of Psychology Eric Olofson stopped by to talk about his path to becoming a professor and developmental psychologist in this week's episode of WOMM. 

If you've watched any of the streamed football, basketball, or baseball games, you've seen these guys' work, but do you know who they are? This week on Wabash On My Mind, Richard Paige sits down with Austin Myers '16, Derek Andre '16, Kendall Baker '16, and Ryan Cairns '17 to talk about what goes into these stellar sports broadcasts. 

In the morning editorial, Whats On My Mind, George Davis advises the incoming Information Minister, not to be like the last one.

In our Morning Editorial, George Davis addressed the need for society to appreciate people who are intelligent in non-traditional subjects.

Fresh Tracker Geno Church of Brains on Fire shares his insights into word of mouth marketing (WOMM) and its role in growing a small business. As a recent inductee into the WOMM Hall of Fame, Geno shares that successful WOMM is not about the technology (read it’s not about the tweets!) and provides simple tips for entrepreneurs to stand out and make a difference. Geno speaks on the importance of community and why community is so important in business today. Community, at its best, is a collective act that we share and enrich by all of us contributing, says Geno. Comparing our lives to pirates and the importance of doing good, Geno shares best practices for taking your idea of doing good and turning it into a business. Believe it or not – it starts with your knowledge of yourself and what you believe. Geno shares some exercises you can do at home to discover what that is for you. Show Notes:2:20 – WOMM. Why it’s not about the technology. Not about the doing. 6:20 – How we’ve gotten lazy in our marketing8:50 – Applying WOMM to your small business13:40 – The role of kindness and happiness and does it have an ROI?17:00 – Lessons from pirates about individual structure and community 20:00 – Similarities between businesses today and the pirate ship.25:00 – Taking your idea of ‘doing good’ and turning it into a business28:00 – Discovering your ‘what I believe about’ system33:00 – Why the world needs you to be a little bit of a pirate right now About Geno Church Geno is the Word of Mouth Inspiration Officer at Brains on Fire, but he considers himself more of a “WOM Cupid” and a pathfinder for our clients. Geno shines at uncovering the DNA of sustainable word of mouth movements, and has walked the path with brands and organizations including Fiskars Brands, the National Center for Families Learning, Anytime Fitness, Love146 and The Environmental Defense Fund. Geno is also a highly sought-after speaker, and relishes the opportunity to share his thoughts and spark conversation with brands and organizations of all sizes. Geno was recently inducted in the WOM marketing hall of fame. He has been a presenter and a workshop facilitator at events hosted by the Public Relations Society of America (PRSA), Public Relations Student Society of America (PRSSA), Blackbaud BBCON (Australia), Influence Session Sydney and the Word of Mouth Marketing Association, to name a few. He is widely quoted in blogs and co-author of two books, Brains On Fire: Igniting Powerful, Sustainable Word of Mouth Movements and The Passion Conversation: Understanding, Sparking and Sustaining Word of Mouth Marketing. Geno is quoted in print on a regular basis, and thanks to his southern charm, is one of the nicest guys you’ll ever meet. www.BrainsonFire.com Visit www.FreshTrackswithKellyRobbins.com and download Our 3-Part Video Series Tracks to Cash and receive more information like this!

George Davis asks several questions about findings of the recent audit into the operations of the PC Bank

George Davis reflects on the recent statement of support from the Chairmen of the Regional Health Authoirities, backing Dr Fenton Ferguson