360 Health Biz Podcast

Well friends, it’s been an amazing two years. When we met in 2018, we were newly in our businesses and wanted to share our journeys with you so you could learn from them. We've had some amazing guests on the show over the years and dove into some fantastic topics. Now with over 100 episodes under our belt we have some news to share. As we enter a new year we want to say farewell to 2020 in a big way! This isn’t the last from us but it is the last of the 360 Health Biz Podcast.  Take a listen on what we learned about ourselves and our businesses in 2020 and how we are applying that to 2021 and what that means for the 360 Health Biz Podcast. Happy new year!   Connect with us:  http://www.instagram.com/kendraperryinc http://www.instagram.com/bychristine_hansen

We can’t deny that 2020 was an absolute shit show and realistically, we still don’t really know what 2021 will bring. But we never know what will happen in the future (we sure as hell didn’t think all this would be happening!) If you're going to be a successful business owner, you have to run your business, despite the really intense things going on in your life and in the world. So that’s why we are sharing our tips on how to plan for next year. We discuss: The visual aspect of planning (yes, it involves highlighters) Why you should only focus on a few things a year Pity parties vs Resilience - which do you want? The benefits to being an online business The figureoutables moving forward Only you can determine how next year will play out. Only you can plan to make it the best year yet. You got this!

You’ve probably heard of SEO by now. But what does it actually mean and it is something you can do yourself? Usually these 3 little letters bring an overwhelming sense of terror to new business owners. Luckily, it really isn’t that scary when you know what you’re doing. And today we have Cinthia to help with the process. In today’s episode we are chatting with SEO goddess, Cinthia Pacheco about how you can integrate easy SEO methods into your blog posts, website and way of business.  We discuss: Why SEO is like a garden How you can show your professional authority for better rankings Why you need to have a blogging routine You don't need to be super tech techie to find keywords Simple tweaks to optimize your website   Cinthia is owner and founder of Digital Bloom IQ and is passionate about helping Health and Wellness businesses heal more of the world through SEO (Search Engine Optimization). After four years of corporate experience working with companies like Avon, Sears, and Hyundai, she transitioned into the small business world, focusing on her SEO and Google Analytics services. She is on a mission to inspire Health and Wellness businesses to be more intentional about their SEO marketing and share more of the healing talents. When she’s not working, you can find her hanging out with her cats, dogs, & boyfriend outside or journaling on her couch. Grab Cinthia's Search Personas Worksheet: https://digitalbloomiq.com/searchpersonas Connect with Cinthia: ​Facebook - Digital Bloom IQ (http://www.facebook.com/digitalbloomiq) ​Instagram - @digitalbloomiq (http://ww.instagram.com/digitalbloomiq) ​Podcast - Digitially Overwhelmed (http://bit.ly/digitallyoverwhelmed) Connect with us: Instagram - @360healthbizpodcast (https://www.instagram.com/360healthbizpodcast) Kendra Instagram - @kendraperryinc (https://www.instagram.com/kendraperryinc) Christine Instagram - @sleeplikeaboss_ (https://www.instagram.com/sleeplikeaboss_)

Before we dive in, we want to check in with you – how are you doing?   It would be a lie to say that we both haven’t had our moments of feeling burnt out, alone, and like we are losing our focusing.   So if you have felt that way at all in the last 9 months, you aren’t alone.   In today’s episode, we are sharing some things that we have found that have helped us cope with the current times.   This includes: Picking and choosing our news sources (if any) How to navigate social media (even when you use it for business) Our self-care practices The personal development realizations How to find human connection when socializing is not allowed   We know times are tough right now. And we just want to let you know it’s okay to have lazy days, or days when all you want to do is yell or scream or cry. Give yourself the time and space to do that and then figure out how you can go with the flow and get through all this. Connect with us: http://www.instagram.com/360healthbizpodcast   http://www.instagram.com/kendraperryinc http://www.instagram.com/sleeplikeaboss_

Looking to get more engagement on Instagram? This might help…   If you’re finding you’re putting out great Instagram posts but no one is reading them, there’s one really clear reason why…you’re opening line might stink!   Think about when you scroll through your own Instagram feed, what “stops the scroll” and makes you want to read more on a caption? Likely it’s a great photo and an enticing opening caption.   You’ll notice on Instagram that only the first line & a half show up and then there’s a “see more” function.   Tune into today’s Biz Bomb episode where Kendra shares some of her “scroll stopping headlines” to give you ideas on how you can change yours up and get the engagement you want!

In just a few short weeks we will be coming up on the biggest holiday in America. We’re talking about Black Friday. This day (which has now extended into Cyber Monday) is a great opportunity for online health coaches to your services!   But wait, did you say you don’t have anything to sell besides your one-on-one services? Hold up!   We thought you might say that – which is why we put this episode together for you!   In today’s episode we are going to discuss all the great ways you can sell on Black Friday without having to discount your one-on-one services.   Today’s episode includes: how to sell your free opt-ins (and get money for them!) easy ways you can create special Black Friday products with stuff you already have why discounting isn’t the way to go and what to do instead how to sell something on Black Friday that you haven’t launched yet marketing strategies for selling on Black Friday so that you’re actually seen Visit http://360healthbizpodcast.com/episode99 for show notes If you want to get your health business off the ground without diy-ing it for the next few years, we will help you with our 90-day bootcamp that will take you from a nobody health coach to sought-after expert. Get on the waitlist here: 360healthbizpodcast.com/360-waitlist (https://360healthbizpodcast.com/360-waitlist)   Connect with us: http://www.instagram.com/360healthbizpodcast https://360healthbizpodcast.com/kit   http://www.instagram.com/kendraperryinc http://www.instagram.com/sleeplikeaboss_

What do you do when you’re on a sales call and the potential client says “I’m so sorry but I just can’t afford you”?? Do you hang up and go cry in the shower?   The old you may have done this (we definitely did this when we were starting out), but the new you who handles your business like a champ knows exactly what to do!   In today’s Biz Bomb episode, Christine is sharing her secret weapon in any sales call – the back pocket offer.   Tune in and learn about two ways you can offer someone something that will make you money, still keep your calendar open AND get a new client. If you want to get your health business off the ground without diy-ing it for the next few years, we will help you with our 90-day bootcamp that will take you from a nobody health coach to sought-after expert. Get on the waitlist here: 360healthbizpodcast.com/360-waitlist (https://360healthbizpodcast.com/360-waitlist) Connect with us: http://www.instagram.com/360healthbizpodcast https://360healthbizpodcast.com/kit   http://www.instagram.com/kendraperryinc http://www.instagram.com/sleeplikeaboss_

You’ve nailed down your niche client (thanks to our last episode)! Congratulations – a gold star for you! But now that you know who your client is, how do you actually talk to them?   In today’s episode of the 360 Health Biz Podcast, we are talking about how to keep your brand messaging consistent, authentic, and engaging to your ideal client.   In this episode we discuss: -       Brand consistently is key, even down to how you dress -       Creating your messaging means you need to do some investigation on yourself -       You are your brand, you are your person! -       The hardest part of being in business isn’t business itself -       Entrepreneur vs Intrepreneur -       How to tie everything back to your niche This is part 2 of our 2-part niching series! If you want to get your health business off the ground without diy-ing it for the next few years, we will help you with our 90-day bootcamp that will take you from a nobody health coach to sought-after expert. Get on the waitlist here: 360healthbizpodcast.com/360-waitlist (https://360healthbizpodcast.com/360-waitlist) Connect with us: http://www.instagram.com/360healthbizpodcast https://360healthbizpodcast.com/kit   http://www.instagram.com/kendraperryinc http://www.instagram.com/sleeplikeaboss_

If you’ve scrolled through Instagram lately, there may be a new feature that has caught your eye. In today’s Biz Bomb, Kendra is sharing why you may want to consider adding a Instagram Reel to your content strategy.   Tune into this episode to hear where Instagram Reels is right for you! If you want to get your health business off the ground without diy-ing it for the next few years, we will help you with our 90-day bootcamp that will take you from a nobody health coach to sought-after expert. Get on the waitlist here: 360healthbizpodcast.com/360-waitlist (https://360healthbizpodcast.com/360-waitlist) Connect with us: http://www.instagram.com/360healthbizpodcast https://360healthbizpodcast.com/kit   http://www.instagram.com/kendraperryinc http://www.instagram.com/sleeplikeaboss_

Pop Quiz: is where someone lives and their gender, considered niching down? If you answered yes, you DEFINITELY need to listen to this episode. We are talking about nailing down your niche.  By the end of this episode, you should be able to say what you do in one sentence: what you do and who you work with, and have no followup questions. In this episode we discuss: Why your client doesn’t understand your niche The biggest myth when it comes to niching (and how we de-bunk it!) 3 steps to creating a kickass niche profile Why talking to everyone means you’re talking to no one What is keeping your client awake at night This is part 1 of 2 episodes about niching your client down! In two weeks we will share how to create messaging to your ideal client. If you want to get your health business off the ground without diy-ing it for the next few years, we will help you with our 90-day bootcamp that will take you from a nobody health coach to sought-after expert. Get on the waitlist here: 360healthbizpodcast.com/360-waitlist (https://360healthbizpodcast.com/360-waitlist) Connect with us: http://www.instagram.com/360healthbizpodcast https://360healthbizpodcast.com/kit   http://www.instagram.com/kendraperryinc http://www.instagram.com/sleeplikeaboss_

You should NOT be doing any tasks in your business that aren’t about client acquisition or that don’t help you make money. That means tasks that you don’t like doing, aren’t good at or simply take too much time should be outsourced to someone who can do them. In today’s Biz Bomb episode, Christine has 2 tips on how to use Fiverr to find quality freelancers. If you want to get your health business off the ground without diy-ing it for the next few years, we will help you with our 90-day bootcamp that will take you from a nobody health coach to sought-after expert. Get on the waitlist here: 360healthbizpodcast.com/360-waitlist (https://360healthbizpodcast.com/360-waitlist) Connect with us: http://www.instagram.com/360healthbizpodcast https://360healthbizpodcast.com/kit   http://www.instagram.com/kendraperryinc http://www.instagram.com/sleeplikeaboss_

Content and email marketing is one of the most important pieces of your business, besides you and your knowledge of course. That’s why we’ve invited Travis Baird onto the show to talk about how you can excel your email marketing skills and create super selling nurture sequences! This this episode, we are discussing: the importance of welcoming subscribers to your list when & where a “kitchen sink” email works creating goals for each and every email you send the one thing you must do to get more opens & more replies   Travis is an email copywriter for coaches who want to cultivate genuine relationships with their readers. He believes that when your emails surprise and delight your subscribers, you'll attract more ideal clients and convert at a higher rate. Travis co-founded Visualized Copy with is wife, Megan. Together, they create empathy-driven and research-based email sequences that make your readers feel seen. Travis lives in San Antonio, Texas with Megan and his four cats. When he's not writing, you can find Travis painting with watercolors, playing viola, or birdwatching.   Get Travis’s Inbox Survival Kit: https://visualizedcopy.com/inbox-survival-kit/   Connect with Travis: linkedin.com/in/travisbaird (https://www.linkedin.com/in/travisbaird/) instagram.com/visualizedcopy (https://www.instagram.com/visualizedcopy/) If you want to get your health business off the ground without diy-ing it for the next few years, we will help you with our 90-day bootcamp that will take you from a nobody health coach to sought-after expert. Get on the waitlist here: 360healthbizpodcast.com/360-waitlist (https://360healthbizpodcast.com/360-waitlist) Connect with us: http://www.instagram.com/360healthbizpodcast https://360healthbizpodcast.com/kit   http://www.instagram.com/kendraperryinc http://www.instagram.com/sleeplikeaboss_

We hear it all the time – “why is no one liking my social media posts?” “my only follower is my family!”   If you’re a new business owner, or maybe you JUST discovered your niche, we have a newsflash for you (and this isn’t fake news!)….it takes time to grow your social media following.   In today’s Biz Bomb episode, we don’t have sexy strategy for you - there’s nothing sexy about what we’re going to tell you. But what we will share with you will be the secret to finding value in posting to social media.   Whether it’s Facebook, Instagram, LinkedIn, even Pinterest, you have to be patient. As we’ve mentioned, you can’t build a business in 90 days – you can learn the foundations and fundamentals in 90 days but you can’t build your business to where you want it in this time.   Tune into today’s Biz Bomb to learn what you need to do to get your social media, and your business, where you want it to be.   Interested in learning business fundamentals? Get on our VIP list for our 90-day Bootcamp: https://360healthbizpodcast.com/360-waitlist   Connect with us: http://www.instagram.com/360healthbizpodcast https://360healthbizpodcast.com/kit   http://www.instagram.com/kendraperryinc http://www.instagram.com/sleeplikeaboss_

We have been in business for combined 15 years. And we can confidently tell you that neither of us built a successful business overnight. Or in 90 days.  If you want to start an online coaching business and get clients, you have to learn all the behind the scenes stuff of your business. That means the tech, the systems and the strategy.  In fact, there are 7 things you should be doing in the first two years of your business to gain clients and build acquisition. In this episode of the 360 Health Biz Podcast:  how long does it take to build a business? why collaboration is super important to your business the best way to pitch yourself as a guest on podcasts Grab your pen & paper for this episode. We’ve got all the juicy dets on building a successful coaching business! If you want to get your health business off the ground without diy-ing it for the next few years, we will help you with our 90-day bootcamp that will take you from a nobody health coach to sought-after expert. Get on the waitlist here: https://360healthbizpodcast.com/360-waitlist (https://360healthbizpodcast.com/360-waitlist) Connect with us: http://www.instagram.com/360healthbizpodcast https://360healthbizpodcast.com/kit   http://www.instagram.com/kendraperryinc http://www.instagram.com/sleeplikeaboss_

Do you cringe every time it comes time to post to social media?   If your brain goes blank week after week when you sit down to put together your social media content, we have a great solution for you!    In this Biz Bomb, Kendra is giving you two tips to help you create your content and make your content planning easier and stress free!   We are discussing: why batching is super important with content how niching plays a part in how you create content Kendra’s content planning secret the rinse and repeat method to content creation    Stop re-inventing the wheel when it comes to content and start batching & re-purposing!    And if you need more tips and tools on content creation and other aspects of your business, get our Ultimate Toolkit: https://360healthbizpodcast.com/kit

Digital products may sound tedious, but they could be anything from something you’re giving away for free to get someone on your email list, to a $20,000 masterclass course.   That said, digital products are incredibly important for your online health coaching business.   In today’s episode we are talking with KellyAnne about choosing and creating digital products. We are going through the whole process from the idea phase all the way to selling your product and how to be able to like create a market and monetize it.   We are going through: the benefits of creating a digital product the types of digital products and which is right for you how to actually sell your products why simple is better than information overload   KellyAnne is an Online Business Coach to coaches who are craving to create a business model that makes a difference and makes money WITHOUT them having to physically be there all the time Her purpose is to use her genius to support coaches in packaging their genius into digital products so that they can create multiple streams of income and a more hands-off approach in their business models.   Get KellyAnne’s Free Guide on how to create a signature program: https://www.selfleadershipglobal.com/opt-in   Connect with KellyAnne: http://www.pinterest.com/selfleadershipglobal/  https://www.instagram.com/selfleadershipglobal/ http://www.facebook.com/groups/SelfLeadersSociety/   If you’re an online health coach looking to take your business to the next level, then you’ll want to go through our Ultimate Toolkit which breakdowns all apps, tools and tactics to sky rocket your business. Get it here: http://www.360healthbizpodcast.com/kit Connect with us: http://www.instagram.com/360healthbizpodcast   http://www.instagram.com/kendraperryinc http://www.instagram.com/sleeplikeaboss_

Have you tried all the Google Analytic tutorials and are still scratching your head on what it all means? You are NOT alone!   This is why there are people that are paid to solely do analytical work. But if you’re new in your business, there’s a tool you can use to do the analyzing yourself, without pulling your hair out.   In today’s Biz Bomb, Christine is talking about a particular tool that allows you to see where your website traffic is coming from. Plus it’s WAY easier to interpret than Google Analytics.   Tune in to hear why Cyfe (https://www.cyfe.com/) is the tool to use to dig deeper into your data. Connect with us on social: instagram.com/360healthbizpodcast (https://www.instagram.com/360healthbizpodcast/) https://www.instagram.com/kendraperryinc https://www.instagram.com/sleeplikeaboss_   PS we would LOOOOOOOVE if you left us a 5-star review. The more reviews we get, the more people will be able to find us on iTunes Podcast. Plus we always give people a shout out on our next recording when a review is left.   Resources: https://www.cyfe.com/

Does simple always mean better? In the web design world, the answer is yes! We aren’t talking about a one page website though.   In today’s episode of the 360 Health Biz Podcast, we are joined by Jessica Freeman, an award-winning graphic and web designer, to talk about how to optimize - yet simplify your website to get more clients!   In this episode we discuss: - how to make your website better with LESS - the power of two when it comes to DIY-ing your website - how can your website actually help build authority and trust with your clients - the right way to use keywords on your website (without hiring an SEO guru)   You don’t need to have a fancy website when you’re starting out. In fact, both of us didn’t upgrade our website until at least year 5 of our business! That said, you need to direct people somewhere from your social media feeds and you need somewhere for your courses and packages to live. And the only place for those my friend, is on your website.   Jessica Freeman is an Atlanta-based award-winning graphic and web designer that helps health and fitness business owners build authority and get more clients. When she’s not working with clients, you can find her teaching inside her Better Collective community and Work Your Website challenges. Jess also runs her own YouTube channel and her podcast, The Digital Lounge.   Connect with Jessica:  instagram.com/jesscreatives (https://www.instagram.com/jesscreatives/)   jesscreatives.video (https://www.youtube.com/channel/UCCis0sjz5ma8PQoztJm4Wmg?sub_confirmation=1)   Want to streamline and amplify your website? Check this out: https://www.jesscreatives.com/boss   If you’re an online health coach looking to take your business to the next level, then you’ll want to go through our Ultimate Toolkit which breakdowns all apps, tools and tactics to sky rocket your business. Get it here: https://www.360healthbizpodcast.com/kit   Connect with us:  https://www.instagram.com/360healthbizpodcast  https://www.instagram.com/kendraperryinc  instagram.com/ sleeplikeaboss_ (https://www.instagram.com/sleeplikeaboss_)

Are you hoping to reach more people and get more exposure by sharing your knowledge on podcasts? Or maybe you’re just looking to listen to more podcasts but have no idea which ones to start with.   In today’s 360 Health Biz Podcast Biz Bomb episode, we are sharing with you a juicy tool that will help you find podcasts to reach out to to pitch to.   Tune in to find out which FREE tool we are talking about and how it can help you discover more podcasts to pitch to. Connect with us on social: instagram.com/360healthbizpodcast (https://www.instagram.com/360healthbizpodcast/) https://www.instagram.com/kendraperryinc https://www.instagram.com/sleeplikeaboss_   PS we would LOOOOOOOVE if you left us a 5-star review. The more reviews we get, the more people will be able to find us on iTunes Podcast. Plus we always give people a shout out on our next recording when a review is left.   Resources: Listen notes (https://www.listennotes.com/)

What the hell is CTA, SEO and other acronyms that keep popping up in your business? Are you seeing a bunch of words that you just aren’t sure what they are, or how to apply them to your business? When you’re starting something new, there is always going to be terminology or lingo that you’ll be scratching your head over. In the marketing and business word, there are a lot of terms and usually, there is different words for one term…just to add to the confusion. Luckily, Kendra & Christine are here to help. In today’s episode they are breaking down 9 of the most commonly used terms and phrases when starting a new business. Plus they’re adding how to optimize each of these components to help you be successful in your business. Not sure what SEO is let alone how to do it? We’ve got you covered. Unclear of what a domain vs a website is and which platforms to you? We got you! Tune into today’s episode of the 360 Health Biz Podcast for easy and applicable ways to learn about business and marketing terms.   Resources: Email Marketing Email List: https://360healthbizpodcast.com/episode57/ Email Marketing Nurture Sequence: https://360healthbizpodcast.com/episode59/  SEO with Stephanie Fiteni: https://360healthbizpodcast.com/episode40/ Content Strategy with Hailey Dale: https://360healthbizpodcast.com/episode81/ Get our toolkit with ALL the things you need to grow your business: http://www.360healthbizpodcast.com/kit Connect with us:  www.instagram.com/360healthbizpodcast  (http://www.instagram.com/360healthbizpodcast) http://www.instagram.com/kendraperryinc http://www.instagram.com/sleeplikeaboss_

So you’ve got your list of tasks you want to outsource and your expectations and procedures on how to get’er done.   Now, you need to hire someone! Does that freak you out? As a new business owner, we understand that it’s hard to come to terms with the need to hire someone. But understand that you NEED to.   Would you start a brick and mortar business without an investment? Absolutely not. So why would you not invest in your online business?   In this Biz Bomb episode, you’ll learn: - at what point you should outsource help (it’s sooner than you think) - why you won’t be able to grow your business without hiring someone - how to determine who to hire & for what   Whether it’s a social media manager, virtual assistant or graphic designer, the longer you wait to hire someone, the longer it will take to create a consistent flow of money and the sooner you’ll reach your burnout peak.   Connect with us on social: instagram.com/360healthbizpodcast (https://www.instagram.com/360healthbizpodcast/) https://www.instagram.com/kendraperryinc https://www.instagram.com/sleeplikeaboss_   PS we would LOOOOOOOVE if you left us a 5-star review. The more reviews we get, the more people will be able to find us on iTunes Podcast. Plus we always give people a shout out on our next recording when a review is left.   Resources: Upwork (https://www.upwork.com/) Fiverr (https://track.fiverr.com/visit/?bta=111527&brand=fiverrcpa) Toggl (https://toggl.com/)

Do you have clients that resist change? Maybe they’re fully ready to commit to their health journey but just can’t get into it? Not only is this incredibly frustrating for the client, but it can be pretty draining for you as a health coach as well.    Here’s the thing. We aren’t taught how to coach in our schooling. We are taught how to fix the problem. So rather than telling our clients what they need to due to help their health, we need to GUIDE them. And this requires connecting with them on a deeper level.   Laura Poburan joins us on today’s 360 Health Biz Podcast episode to talk all about how connect with your clients to build trust and help them on their health journey.   In this episode, we discuss: what it actually means to be a coach teacher-student dynamic doesn’t help people shift the balance between data and symptomatic coaching the difference between “I can’t help you” and “I don’t have the tools to help you” how anxious attachment can play a role with your launches   Get your pen and paper ready for this one because we drop a bunch of juicy tips on business mindset, some super holistic coaching techniques, and dive into our own triggers and fears as coaches and how we get through those.   Connect with Laura: facebook.com/laurapoburanlive/  (http://www.facebook.com/laurapoburanlive/ ) facebook.com/groups/bealeaderofchange/  (http://www.facebook.com/groups/bealeaderofchange/ ) https://www.instagram.com/laurapoburan/ https://laurapoburan.com/   Connect with us: instagram.com/360healthbizpodcast  (http://www.instagram.com/360healthbizpodcast ) http://www.instagram.com/kendraperryinc http://www.instagram.com/sleeplikeaboss_    Get our Ultimate Toolkit: http://360healthbizpodcast.com/kit   Resources: Joe Dispenza https://drjoedispenza.com/ Untamed by Glennon Doyle https://untamedbook.com/

Are you ready to hire someone to help you with your business, but maybe you aren’t sure who to hire, or what they should do?    Whether it’s a web designer or a virtual assistant, there is one thing you HAVE to do before you even consider hiring help.   In this Biz Bomb, Kendra is sharing with you her experiencing with hiring contractors and assistants.  You will learn:  - your contractors aren’t a mind reader - how to be super clear on expectations - why giving direction isn’t being bossy   This quick episode will give you the confidence to hire the right people to grow your business and ease your mind that the jobs are being done RIGHT!   Connect with us on social: instagram.com/360healthbizpodcast (https://www.instagram.com/360healthbizpodcast/) https://www.instagram.com/kendraperryinc https://www.instagram.com/sleeplikeaboss_   PS we would LOOOOOOOVE if you left us a 5-star review. The more reviews we get, the more people will be able to find us on iTunes Podcast. Plus we always give people a shout out on our next recording when a review is left. 

Right now is THE time to nail your content. Everyone is online – reading blogs, watching videos, and tuning into podcasts.   But does the idea of creating content scare the crap out of you? Maybe you don’t even know what content is (hint – it’s more than just a blog post)?!   In today’s 360 Health Biz Podcast episode, we have Hailey Dale of Your Content Empire to discuss why content is important and how to create a content strategy.   From this episode, you’ll learn how on earth to create content without being constantly online 7 steps to creating a content strategy quality over quantity is key to creating content why you’re resisting creating content   It’s important to remember that you’re going to have to be a little patient with yourself and your content. It can take three to six months to really gain traction and discover what your momentum looks like. So there’s no better time than to start now!   Connect with Hailey: https://www.facebook.com/yourcontentempire/ https://www.instagram.com/yourcontentempire/ https://twitter.com/ContentEmpires   Get Hailey’s monthly content planning kit: https://www.yourcontentempire.com/mcpk   Connect with us:  instagram.com/360healthbizpodcast  (https://www.instagram.com/360healthbizpodcast/) instagram.com/kendraperryinc  (https://www.instagram.com/kendraperryinc) https://www.instagram.com/sleeplikeaboss_

Launching a course or a program can be stressful and overwhelming. Prehaps you’ve launched before to only get crickets or maybe you want to launch but you’re nervous.   In today’s Biz Bomb, Kendra is breaking down the launch strategy she has used for her last two launches that saw big success!   In this quick 6 minutes, you’ll learn: - how Kendra made $20k within the first hour of her program launch - why everyone wants to be a VIP - how bad launches can lower your confidence - step by step guide to applying the ninja launch strategy   This strategy isn’t one we made up so we want to give credit to Amie Tollefsrud from Rebelle Nutrition.   Head over to our Instagram and watch this episode on our IGTV.   Connect with us on social: instagram.com/360healthbizpodcast (https://www.instagram.com/360healthbizpodcast/) https://www.instagram.com/kendraperryinc https://www.instagram.com/sleeplikeaboss_   PS we would LOOOOOOOVE if you left us a 5-star review. The more reviews we get, the more people will be able to find us on iTunes Podcast. Plus we always give people a shout out on our next recording when a review is left.   Mentions: Rebelle Nutrition - https://www.rebellenutrition.com/  

We are three months into a global crisis and you may still be on edge about how to build your business during these weird times or how start your business right now.   The easy answer: any time is a good time to start your business! The more complex answer: you need to do build your business with strategy in mind and willingness to pivot.  Now is a great time to try new things – new marketing strategies, online programs, or a new social platform. But to start anything new, it’s important to remember that things won’t always go the way you want. The key to being an entrepreneur is knowing that something will fail (notice how we didn’t say YOU will fail) and learning how to problem solve from those things that go wrong. We’ve had to pivot and problem solve for the last three months. From rescheduling and shifting retreats, to re-evaluating our language in our marketing and programs. So just because the world may be in crisis mode, it doesn’t mean your business has to be.   In this episode: pivoting & flexibility: the key moves to being an entrepreneur what seeding mindset is all about why this is a good time to start building trust the best place to show up online right now We'd love if you left us a 5-star review! We'll give you a shout out the next time we record. Connect with us:  www.instagram.com/360healthbizpodcast  (http://www.instagram.com/360healthbizpodcast) http://www.instagram.com/kendraperryinc http://www.instagram.com/sleeplikeaboss_

You’ve got your ‘gram following, you’re putting out beautiful, engaging content, but you’re finding it hard to have call to actions for your posts.    Sound familiar?   When you have less than 10k followers, you can’t swipe up in stories so you’re left with the one link in your bio. By now, you may have seen link resources like link.tree, but in today’s Biz Bomb episode we are going to talk about another app. This wonderful app that gives you basically a mini website that is clear and direct for your followers.   We are talking about tap.bio (https://tap.bio/) and giving you the low down on the simplicity and beauty of this app. If you know Christine, you know she loves things that look elegant and beautiful and that’s exactly what this app achieves.   Want a visual walk through of the app? Head over to our IGTV to see Christine show you what her bio link looks like.   Connect with us on social:  instagram.com/360healthbizpodcast (https://www.instagram.com/360healthbizpodcast/) https://www.instagram.com/kendraperryinc https://www.instagram.com/sleeplikeaboss_

While you may not be planning any in-person events or retreats at this very moment, eventually we will start to see the retreat experience back in person again. But if you don’t know how to plan a retreat, where do you start? The first step to creating stunning health & wellness retreats is hire an event planner.   If this is your first event – whether it’s a half day workshop, a 2 day conference or a 5 day retreat, hiring a planner might seem super intimidating to you (not to mention pricey). But based on our experience, hiring someone that know how to negotiate contracts, and does all the work for you so you can just show up…is the way to go.   Today we are joined by Jillian Smith, Owner of One Touch Events, and is also the event planner of Christine’s upcoming Bali and Namibia retreats (hopefully).   In this episode, we discuss: diy retreat vs hiring a planner different styles of events & what works best why niching is still important, even for events what to look for in a venue client horror stories to learn from what to look for in an event planner   If you’ve ever had to plan a party, workshop or even your wedding, you know there’s a lot more that goes into it than what your attendees see. Hiring an event planner may seem like a big investment but if you don’t know what you’re doing, it’s worth the investment. When you hire the RIGHT event planner, it’s peace of mind that you can simply show up to your event and be present for your guests (rather than checking you watch to ensure catering comes out on time).   Jillian Smith is the Owner & Managing Director of OneTouch Events LLC, headquartered in Atlanta, Georgia, servicing clients in domestic and international destinations. A natural-born organizer of “all things production”, Jillian has turned her natural leadership skills and passion into an award-winning event planning firm that focuses on a heightened client and guest experience. Specializing in transformational conferences, workshops & retreats, the team’s approach to event planning is simple and streamlined processes with measurable results; your Event ROI.   Connect with Jillian: Instagram: @onetoucheventsllc (http://www.instagram.com/onetoucheventsllc) Facebook: onetoucheventsllc (http://facebook.com/onetoucheventsllc) Twitter: @onetouchevents (http://www.twitter.com/onetouchevents) Linkedin: jilliansmith80 (https://www.linkedin.com/in/jilliansmith80/) Get Jillian's FREE Event Cost Analysis Toolkit here (https://www.onetoucheventsllc.com/coaching-with-jillian/) Connect with us:  www.instagram.com/360healthbizpodcast  (http://www.instagram.com/360healthbizpodcast) http://www.instagram.com/kendraperryinc http://www.instagram.com/sleeplikeaboss_

We know it's an emotional and trying time for many. We debated whether or not to post our episode today but we decided to go ahead and post it because we believe that this Biz Bomb offers you a powerful tool to deal with stress and uncertainty. We are listening to the black community and we are learning to be better human beings and anti-racism allies. Black lives matter. Some of the ways we are listening & learning: Monqiue Melton (https://www.moniquemelton.com/work-with-me-2) and her podcast Shine Brighter Together (https://podcasts.apple.com/us/podcast/shine-brighter-together/id1464945623) , Rachel Elizabeth Cargle (https://www.rachelcargle.com/social-syllabus) , Austin Channing Brown (http://austinchanning.com/) With love & hope, Kendra & Christine ---------------------------------------------------------------- If you have a million tabs open on your computer, can’t concentrate on the work ahead, and are continually being distracted by shiny objects, then we have a tool for you that will improve your focus and give you clarity to the day.   In today’s Biz Bomb episode, we are talking about breath work! And guess what…breathing, is free!   Specifically, we are talking about the breath work course by Marcel Hof. You may recognize the last name – Marcel is Wim Hof’s brother, who is well known for his breath work technique.   Marcel’s technique called D.A.B. – Dopamine Activation Breathing (https://www.marcelhofmethod.com/) , where you bring in more oxygen than you put out, meaning you are over oxygenating your blood and in between cycles you’re holding your breath. It’s a 5 day course that Kendra liked so much, after the 5 days she continued to practice the technique and now is up to 13 days.   While this technique can bring emotions and visualization, it can bring a lot of energy and focus to your day.   Tune into this episode to learn the benefits Kendra has seen from using this course and how long she can now hold her breath (it’s impressive to say the least!)   Interested in the Marcel Hof Dopamine Activation Breathing course? Check it out here (https://www.marcelhofmethod.com/) (please note this is not a paid affiliation, we just really liked this course and wanted to share!)   Do you practice breath work to bring focus to your day? Drop us a DM and let us know! Follow us on Instagram (https://www.instagram.com/360healthbizpodcast/)

To sum up today’s 360 Health Biz Podcast episode: we go from imposter syndrome to boundaries to running with masks. All of it is juicy, brilliant and definitely something you want to tune in for.   We are joined by Regan Walsh who focuses on living on your own terms and building your business mindset. Specifically today, we are diving into how to get out of the dark hole that is business fear.   There are 5 points specifically that will help you get out of this fearful dark hole that we talk about today: having clarity of purpose (in other words, knowing the direction you’re going in and saying no to distractions) building the “resilience muscles” and replacing the negative self-talk with positive self-love the strength to say NO how to stop caring what other people think setting boundaries that meet your standards (and nobody else’s)   Regan Walsh is a NYU-certified executive and life coach who focuses on helping women who are overprogrammed and underwhelmed to reclaim their lives, both personally and professionally. She contributes to Harvard Business Review and Forbes, and has been featured in Fast Company, NBC.com, Smart Business, and Columbus CEO. She has coached thousands of women through her one-on-one and group coaching programs, and she is regularly asked to give keynotes, facilitate workshops, and speak on panels for Fortune 500 companies, industry associations, and foundations. She has done so for clients like Nike, QuickBooks, and JPMorgan. Regan is located in Columbus, Ohio, and coaches people from all over the world.   You read that right – Harvard Business and Forbes. Holy sh*t.   Get Regan’s free guide: 3 Ways You Can Shift From Survival To Purpose Mode (https://reganwalsh.com/resources/survival-purpose/)   Connect with Regan:  www.facebook.com/ReganWalshLifeCoach (https://www.facebook.com/ReganWalshLifeCoach/) www.instagram.com/reganwalsh_lifecoach (https://www.instagram.com/reganwalsh_lifecoach/)   Connect with us:  www.instagram.com/360healthbizpodcast  (http://www.instagram.com/360healthbizpodcast) http://www.instagram.com/kendraperryinc http://www.instagram.com/sleeplikeaboss_

Do you struggle with coming up with ideas to write captions or blog posts? Do you sit up in the middle of the night with an idea only to completely forget it the next morning?    A great idea is to talk out what you want to write about through a voice memo app. This works great especially for those who get great ideas while driving or at the most inconvenient time when you’re away from the computer.    All you need to do is whip out your phone when you have your idea and get onto your voice memo app. Just talk out the idea you have on your mind and that way when it comes time to do your content batch day you’ll have all these great ideas at your finger tips!    By talking out your idea on a voice memo, you can just babble on without having to worry about thinking of catchy phrases or buzzwords. You don’t have to worry about grammar or even if your idea makes sense! Just talk it out. By saying it out loud that may even help you work out if it’s a good idea.   Then days or weeks later, you can re-listen to all your voice memos to put together your content calendar and write your content – whether it’s an Instagram caption, YouTube video script or blog post.   Hopefully by doing this, you’ll be able to easily put together your content, and have a better night’s sleep.   Not sure what content batching is? Check out episode 62: Easily Create Content for a Year

If you are focusing on your website or your logo BEFORE you do your research and niche your audience, then you’ve got things a little backwards, sista!   When it comes to building a successful business (regardless if it’s health coaching, nutrition or tech), Rebecca Tracey share with us that there are 4 foundational steps you need to take before you even consider what your logo is going to look like.   Want to know what these foundations are? You’ll have to listen to find out (you didn’t think it would be that easy did you?)    In this episode: - why you must research, research, research! - building your email list BEFORE your social media following - niching doesn’t mean Sally who's 45 years old and lives in the city and has two kids and wears red shoes - who should be the first people you tell you have a business (and how to tell them) We totally clicked with Rebecca and we think you’ll dig this episode as much as we did (that is until our battery started get into the red zone).   Rebecca Tracey is the head honcho at The Uncaged Life where she works coaches to get clear on their brand message, create packages that sell, and helps them learn what it actually takes to get and keep clients in this crazy online world (all while working from home with no pants on). Rebecca runs a free online community of over 13k solopreneurs. She started her business while living in a van, and now owns a slightly upgraded van that she uses to go on rock climbing trips for months at a time when she's not running her Uncage Your Business program.   Connect with Rebecca: http://www.instagram.com/rebeccatracey www.facebook.com/groups/UncagedLifers/ (http://www.facebook.com/groups/uncagedlife)   Connect with us:  www.instagram.com/360healthbizpodcast  (http://www.instagram.com/360healthbizpodcast) http://www.instagram.com/kendraperryinc http://www.instagram.com/sleeplikeaboss_   Get the full show notes at http://www.360healthbizpodcast.com/episode73

We’ve talked about what branding means (check out Episode 67 with Tracy Raftl) but how can you evolve your branding yourself without having to hire a big, expensive agency?   Branding is all about your values, what you stand for, and your tone, how you portray yourself and what you’re talking about.   And your branding colours & fonts need to reflect your values. Let’s think of some examples: Christine’s business values & tone can be defined with two words Efficiency & Elegance. If these are the two words to describe her business, she isn’t going to use a typewriter font and bright yellow color.   Just like a construction business wouldn’t use cursive font, or a health coach for dad likely wouldn’t use glitter and pink.   So how can you figure out what fonts & colors suit your brand? We love to use Creative Market (https://creativemarket.com/) ! On this site, you can type in your descriptive words in the search and it will generate fonts & colors that match those words. Once you find a font you like, there’s a space to type in your business name or tagline so you can see what it looks like in that font.   I hope this helps with your branding process! Be sure to listen to Episode 67 to get inspired even more!   Connect with us on social: instagram.com/360healthbizpodcast (https://www.instagram.com/360healthbizpodcast/) https://www.instagram.com/kendraperryinc https://www.instagram.com/sleeplikeaboss_

Who said tools and techniques don’t transfer from different industries? Whether you’re in health & wellness or marketing, there are always tips and tricks you can take away from a CEO. In today’s episode, we chat with Gina Michnowicz, who is the CEO at The Craftsman Agency.   Today we are talking about a whole gamut of things – from how to have shareable content on social media to how to hire and fire employees or freelancers. But for majority of this conversation, we discuss how to be a leader in your business.   Whether you are completely solo in your business or you’ve hired freelancers or contractors to do some work, you need to be a leader. Because even your clients need to be led!   In this episode we discuss:  - your brand is your culture (and everyone needs to be on board, including your clients!)  - the blueberry theory: how one bad blueberry can ruin the whole container  - what you need to look for when hiring a contractor or freelancer  - keeping it simple if you have to let someone go - what it takes to be a servant leader   A lot of what we discussed today can certainly translate to your relationships with your clients. So even if you’re nowhere near hiring an employee or a contractor, you’ll find value in knowing how to be a leader to your clients. And when you are ready to sign someone on to do some work, you’ll know what to look for to grow your team.   Gina is a hands-on, fully engaged, client-focused CEO. She built her career intentionally, gaining experience in a variety of disciplines and going deep in marketing and sales within brands, agency, and management consulting. She thinks both strategically and creatively, leading the team to push the envelope with work that both surprise and intrigue audiences in both B2B and B2C markets. Gina’s expertise in brand, digital, and social media has won engagements with clients like Cisco, Disney, 20th Century Fox, Paramount, and Microsoft. For these and other brands, she has led teams from concept to delivery of immersive digital experiences, experiential installations, websites, and bespoke advertising campaigns as the Executive Creative Director. Tools & books discussed: Unsplash (https://unsplash.com/) Culture Code by Daniel Coyle (http://danielcoyle.com/the-culture-code/) The Hard Thing About Hard Things By Ben Horowitz (https://www.amazon.ca/Hard-Thing-About-Things-Building-ebook/dp/B00DQ845EA)   Connect with Gina: Instagram: @ginamichno (http://www.instagram.com/ginamichno/) Twitter: @GinaMichnowicz (http://www.twitter.com/GinaMichnowicz)   LinkedIn: gina-gianatasio-michnowicz-987380 (http://www.linkedin.com/in/gina-gianatasio-michnowicz-987380/)   Connect with us: @360healthbizpodcast (https://www.instagram.com/360healthbizpodcast) @kendraperryinc (https://www.instagram.com/kendraperryinc) @sleeplikeaboss_ (https://www.instagram.com/sleeplikeaboss_)

You have heard us talk about personalizing your content and engaging with your audience. In this Biz Bomb episode, we are giving you a mind-blowing tip to personalize your email responses to your leads!   Our audiences are getting emails DAILY so how can you stand out when your email hits their inbox? You’ve got your awesome subject line but what’s next? This is where Dubb can help you out!   Dubb is a software that allows you to record a quick video and embed it into your emails. It’s super easy to use to personalize and custom a video response and easily add to any email body. Let’s say you had a discovery call with a potential client or you have a hot lead. Following the interaction, you could create a video in Dubb with your engaging, personalized message to them and embed that right into that email!   Not only does it integrate with email, but it can also connect with LinkedIn, HubSpot, Facebook and more so you can create quick inspirational videos or thought of the day videos and post those to your social platforms.   Best of all – you can do all of this with a free Dubb account! With the paid account (which is $40 US/month) you can also create landing pages that can link to the video for tracking to show the impact of the video.   We love Dubb to give a quick personal thank you in our emails! These videos are especially helpful right now when social distancing is a thing and we don’t have as much human contact. Your smiling face could make a big difference to your emails rather than the usual text.   Check out Dubb here (https://dubb.com/?ref=christinehansen1) Want more email marketing tips & tricks? Check out our Email Marketing episodes Part 1 (https://360healthbizpodcast.com/episode57/) & Part 2 (https://360healthbizpodcast.com/episode59/) Connect with us on social: instagram.com/360healthbizpodcast (https://www.instagram.com/360healthbizpodcast/) https://www.instagram.com/kendraperryinc https://www.instagram.com/sleeplikeaboss_

It would be great if we could put ourselves out into the world, show up for our clients and get nothing but 5-star reviews and positive comments. But unfortunately, that just isn’t the reality of being an online health coach.    The reality is, the more you speak your truth and be your authentic self, the more people will have something to say about it. In today’s episode of the 360 Health Biz Podcast, we are joined with Sarah Hagstrom to let us in on how she deals with negative feedback and the haters.   It seems like the world has a microscope on the health & wellness field, ready to tear apart your ideologies and your hard work. And now more than ever, people are judging (and sadly, shaming) online coaches and entrepreneurs for trying to continue their businesses during this global crisis.   So how do you get by? How do you push those negative comments aside to focus on your work? While the truth is you WILL get negative comments, the other truth is you will get more positive comments more than the negative.   In this episode, we talk about:  -  focus on the positive  - how call out the haters (in an indirect way)  - why the negativity rarely has to do with you  - keeping track of your wins   At the end of the day, it takes a lot of courage to show up online and share yourself for the world to see. The people that are throwing shade are hiding behind their screen and their cowardly user names. Because no matter what you do, the “haters going to hate hate hate” regardless. But you’re only going to come out on top if you’re able to push past it and rise above them.   Sarah Hagstrom is a business coach for online health coaches; she helps them create and sell their programs online. When she finally cracked the code on her plant-based health coaching business, she knew she had to help other coaches do the same.   Get Sarah’s freebie, What to post on social media to attract your dream clients as a wellness coach (https://www.plantbasedcoach.biz/free-sm-training)   Connect with Sarah: @Sarah_Hagstrom (https://www.instagram.com/sarah_hagstrom/)   Connect with us: @360healthbizpodcast (https://www.instagram.com/360healthbizpodcast) @kendraperryinc (https://www.instagram.com/kendraperryinc) @sleeplikeaboss_ (https://www.instagram.com/sleeplikeaboss_)  

Right now, EVERYONE is at home and online. Which means this is a great time to get online and build your audience and video content is a great way to do that.   In today’s Biz Bomb episode we are going to blow your mind with some tips and tricks on how to up your video game and rock your online content.    The go-to live content is usually done through Facebook Live or Instagram Live which you can record using your smartphone. This is a super easy way to content with your audience – it doesn’t have to be perfect or put together (if you check out Kendra’s IG she is usually walking through the forest). But if you want to record something with better audio and visual, this episode will give you a few ideas, including our picks for cameras and mics that we use if you want to invest into your video equipment.   In this Biz Bomb, we are giving you everything you need to start putting out live and recorded videos, webinars and IGTV.   Tools discussed: Zoom (https://zoom.us/pricing) Logitech Live Stream Pro 922X (https://www.logitech.com/en-ca/product/c922-pro-stream-webcam) Blue Yeti (https://www.bluedesigns.com/products/yeti/) (Snowball or Mini)     Connect with us on social: @360healthbizpodcast (https://www.instagram.com/360healthbizpodcast/) @kendraperryinc (https://www.instagram.com/kendraperryinc/) @sleeplikeaboss_ (https://www.instagram.com/sleeplikeaboss_/)  

In this episode of 360 Health Biz Podcast, we have long time blogger & acne coach turned brand & web designer, Tracy Raftl join us to talk about branding your business. Part of Tracy’s success when she started The Love Vitamin was showing her true self – which included being vulnerable and showing her struggles with her acne.   Many health coaches and practitioners think they need to be perfect in order to help others heal and in this episode, we learn that this is not the case. Showing your audience how you got to where you are (and how you continue to grow and heal) shows your true & most authentic self.   In this episode:  - Tracy’s journey from blogging to selling ebooks for adult acne - showing your personality in your content - colours & fonts that portray your personality  - the importance of showing vulnerability & struggles  - brands take time to take hold   While your fonts & colours should depict your personality, branding is more than just the visuals. Your brand is your personality, your niche, your service, the way that you work with people. And the most important thing with branding is consistency – maintaining the same look & language on your website, your social media platforms, your videos and your programs & downloads.   Tracy Raftl got her start online in 2011 when she founded the super popular natural acne blog, The Love Vitamin. Now she helps unstoppable women brand themselves online, and builds them impactful, high-converting, personality-driven websites that make them feel confident to go to the next level in their business.   Tracy's FREEBIE: https://littlebeastdesign.com/brand-style-quiz/   littlebeastdesign.com  https://www.instagram.com/tracyraftl/  https://www.pinterest.ca/tracyraftl/  linkedin.com/in/tracy-raftl/ https://www.facebook.com/littlebeastdesign/   Connect with us on social:  instagram.com/360healthbizpodcast  facebook.com/360healthbizpodcast instagram.com/kendraperryinc instagram.com/sleeplikeaboss_

It’s a crazy time out there in the world right now, but it’s important to remember that every single person on the planet is connected by this. As terrifying as that may seem, there's also something that's quite amazing and beautiful about that at the same time. But in this Biz Bomb episode I’m going to be talking about how some people are shaming business owners for selling during this time and how you NEED to be selling during this time, and how you should be shifting your language to be relevant during this time.   As a business owner, this is your business, this is your livelihood, and you've probably worked super hard to get where you are now. But regardless, you've worked hard and you require marketing, selling, getting new clients to pay your bills, to make ends meet, and to support your family. So when people are out there shaming you for continuing to sell during a crisis, it might make you second guess what you’re doing and if you should in fact be selling.   I am here to tell you, YES! You should be selling right now. Not only is it your right to sell, to try to make money, to do what you need to do to move your business forward, but it is also a social and economical duty as it always is, but right now more than ever.   Here’s the thing though, you can’t simply continue what you’re doing and pretend like nothing is going on. Everyone is affected by this and so you need to shift your language and how your offer your services. Now, this doesn't mean that we're going to be using people's fears to make money because that’s not cool. What this means is you may shift your pricing, or adjust your cancellation policy. It also means you can change the way you’re marketing your online services and programs.   Tune into this Biz Bomb episode to get the low down on how you should be selling at this time. Connect with us on social: @360healthbizpodcast (https://www.instagram.com/360healthbizpodcast/) @kendraperryinc (https://www.instagram.com/kendraperryinc/) @sleeplikeaboss_ (https://www.instagram.com/sleeplikeaboss_/)

With many new business owners, we look to external validation to determine our success. Did we make money? How many likes on the ‘gram did we get?    So if we aren’t getting those things, how can one be have an abundance mindset without having an abundant amount of stuff (and money)?   In today’s episode of the 360 Health Biz Podcast, Viola Hug joins us to discuss the requirement of an abundance mindset in order to be successful in your business. She is a “started from the bottom now I’m here” type of story where she and her husband had nothing, but after adopting an abundance mindset and being grateful for the things they had, they flourished in their business.   In this episode, we discuss:  - how sometimes you need to hit rock bottom in order to grow  - how to have an abundant mindset when you don’t have abundance  - you may have scarcity mindset even when you have all the things you want - self awareness is our biggest tool - getting your power back - do you want to believe your clients can’t afford you?   There are so many juicy & inspiring things said in this episode, we are going to have quotes for weeks! But we will leave you with this one from the episode “your energy which then changes who you attract because disempowered energy attracts disempowered energy”.   Viola Hug is an intuitive coach, author, podcaster, and the creator of the Abundant Babes brand. She coaches spiritual entrepreneurs who desire it all in life, into their next level of fulfilment, joy, alignment and wealth. Viola and her husband travelled the world full-time for 2 years before settling in Canada, while she built and grew her multiple-six-figure business online. She runs live online programs, masterminds, and she also takes on high-level one-on-one clients. She hosts a successful podcast called Abundant Babes, and is the author of the Amazon Best Seller “You are an Abundant Babe.”   Get Viola’s Freebie: https://violahug.com/#freebie   https://www.instagram.com/violahug/ https://www.facebook.com/groups/AbundantBabesCommunity/ Connect with us: https://www.instagram.com/ (https://www.instagram.com/violahug/) 360healthbizpodcast https://www.instagram.com/ (https://www.instagram.com/violahug/) kendraperryinc https://www.instagram.com/ (https://www.instagram.com/violahug/) sleeplikeaboss_

Welcome to your Biz Bomb episode of the 360 Health Biz Podcast where we blow your mind with a juicy topic.   Today we are talking about confidence. Putting yourself out there online in front of a bunch of strangers, can bring up a lot of insecurity and self-worth issues. And if you’re wondering how you can overcome this feeling then you will definitely find benefit to listening to this episode.   Here’s the thing – confidence is the last thing to happen when it comes to learning something new. When you're brand new to growing your business and showing up online, you probably aren't going to have confidence. Just like that old saying practice makes perfect, the more you do something, the more confidence you’ll get in doing it.   When it comes to building an online business, you’ re not going to feel confident (at first) because it's new. And guess what? This happens to ALL of us! Go to someone’s YouTube page that you look up to or their Instagram or even their first blog. If you look at their first few posts, we guarantee they are probably not very good. Heck, check out Kendra’s YouTube videos from when she started and you’ll see how her confident level has changed since then.   Tune in to hear Kendra’s real life examples of how her practice made go from timid to confident.   Please leave us a review and let us know what you thought of the episode and we’ll give you a shout out on our next recording!   Connect with us on social:  http://instagram.com/360healthbizpodcast facebook.com/360healthbizpodcast   (http://facebook.com/360healthbizpodcast) @kendraperryinc (https://www.instagram.com/kendraperryinc/) @sleeplikeaboss_ (https://www.instagram.com/sleeplikeaboss_/)

It’s hard to rationalize spending money on yourself when you’re first starting your business.  But think of it this way, if you’re not willing to put money towards yourself, what makes you think potential clients will?   In today’s 360 Health Biz Podcast episode, we have a special guest, Kristin Hartjes. Kristin started out in chiropractic school but found more interest in functional medicine. When she finished school started out in brick and mortar, coach women around emotional eating and body image. As she grew her business she eventually shifted to focus more online and mentoring other health coaches in their businesses.    Through this process, she discovered just how much mindset and investing in yourself helps you grow as an business owner and grow your business. The mindsets we particularly dived into are imposter syndrome, self-doubt and struggles with perfectionism. Kristin is a holistic doctor, transformational coach and business mentor. She helps new coaches overcome feelings of self-doubt, perfectionism and overwhelm so they can take courageous action in their businesses and their lives. Through practical business strategy and critical inner work, she empowers her clients to create a thriving online business so they can have the freedom they're dreaming of.   Get Kristin’s Freebie: https://kristinhartjes.com/idealclientclarity/   Connect with Kristin:   youtube.com/channel/UCCnOhdgNWcJFKLWPBEeI_JA facebook.com/groups/796082097104741/ facebook.com/hartjesnaturalmedicine/  instagram.com/kristinhartjes/   Connect with us on social:  instagram.com/360healthbizpodcast  facebook.com/360healthbizpodcast    instagram.com/kendraperryinc  instagram.com/sleeplikeaboss_

It can be difficult to figure out what to write about, post on Instagram, or what to say in your next video. We get it. In today’s Biz Bomb episode we have a juicy tip to help you schedule your content…not just for a week but for the entire year! It may sound intimidating and overwhelming but we promise it’s not.  Tune in for our mind-blowing tip on content creation that will set you up for the rest of the year! Connect with us on social: http://instagram.com/360healthbizpodcast http://facebook.com/360healthbizpodcast @kendraperryinc (https://www.instagram.com/kendraperryinc/) @sleeplikeaboss_ (https://www.instagram.com/sleeplikeaboss_/)

No matter how much marketing and sales experience you’ve had, marketing YOURSELF is so different, so much harder than selling a product that isn’t directly tied to you. Amanda Daley experienced this first hand. With 19 years of marketing experience for big corporate businesses, she struggled to sell herself as a health coach. In fact, the first nine months of her business she didn’t have any clients.   After some mindset work and doing the work to determine her ideal client, she went from $0 to $5,000 a month. And today she’s letting you in on what the 5 steps are to reaching that so you too can make $5,000 a month. In this episode, we discussed: - 3 important mindset attributes required to be successful - 1:1 coaching vs group programs, which one is right for you? - whose eyes are on you? (aka are you attracting your ideal client?) - asking your ideal client to “dance” (the sales sequence) - soulful sales: is your client right for you?   Amanda Jane Daley is a leading Business Mentor for Health Coaches worldwide. Renowned for her marketing expertise (with over 19 years of experience!) Amanda has earned recognition by the world’s top advertising awards, and has built her own 7-figure coaching business in under 5 years. Founder of the successful health coaching biz 'Fuel Urban Wellness', Amanda combines her business + coaching savvy to mentor other health coaches to start their businesses and learn to make $5K+ per month — and has been dubbed the 'leading expert' for Health Coaches who desire a heart-fuelled business and a freedom-based lifestyle.   Freebie: https://www.amandajdaley.com/360   Connect with Amanda: facebook.com/amandajanedaley  instagram.com/amandajanedaley facebook.com/groups/healthywealthysociety/   Amanda’s freebie: www.amandajdaley.com/360    Connect with us on social:  instagram.com/360healthbizpodcast  facebook.com/360healthbizpodcast    instagram.com/kendraperryinc  instagram.com/sleeplikeaboss_

Welcome to your Biz Bomb episode of the 360 Health Biz podcast where we provide a quick tip to blow your mind and help your business. And today’s Biz Bomb is about niching. We talk about niching A LOT (see Episode 4) so this is just a refresher of why niching is so important for your business. The truth of the matter is - if you don't choose ONE target market, you are going to struggle to get ANY clients. Here's why: think of niching as the difference between  a dollar store and a specialty store. The dollar store has a lot of cheap stuff, whereas a specialty store has a limited amount of high quality items. If you try to talk to everyone, your message won't be clear. When you have your niche client, you will be able to use specific wording, messaging and marketing strategies to approach your group.  In this episode, Kendra walks you through an example of just how niching would work. Tune in now to take a listen! If you're listening to this on the podcast and you found this helpful, just screenshot this episode, share it to your stories, mention @360healthbizpodcast, and we will share it to our stories. Just let us know in that story, what were your biggest take-homes and did this work. Connect with us on social: http://instagram.com/360healthbizpodcast http://facebook.com/360healthbizpodcast @kendraperryinc (https://www.instagram.com/kendraperryinc/) @sleeplikeaboss_ (https://www.instagram.com/sleeplikeaboss_/)

Welcome back to part 2 of our chat on email marketing! In part 1 we discussed WHY you need an email list in the first place and which email marketing platforms we like to us. We also discussed what your email should include and some click-worthy subject line ideas.   In today’s episode we dive into two very important topics when it comes to emails – the first part is the boring, but VERY important legal talk around emails - including who you can legally email, and what an opt-in protocol should look like (and opt-outs for that matter)!    But the majority of our episode we are talking about the fun stuff, the sexy stuff…the stuff that will make you money!   That’s right we are talking email marketing nurture sequences! A nurture sequence is basically a series of automated emails that you send to new subscribers to help them get to know you and build a trusting relationship with them.    The sequence usually starts when someone signs up for a lead magnet (like a cheat sheet, freebie, etc.) – they receive your first email which is the freebie..and then what?   If you start selling your product or services to them immediately guess what will happen? You’ll scare them off!    In this episode, we talk about the first 6 emails you should send before you even try selling to your new subscribers. This includes telling your story (sometimes over the course of a few emails), creating cliff hangers, establishing a schedule, tooting your horn with some testimonials, creating engagement with a “reply to this email”, plus more email marketing tips and tricks.   We also chat about micro-conversions and selling your method. What are those you ask? You’ll have to tune in to find out!   Be sure to listen to Part 1 of the Email Marketing series here: https://360healthbizpodcast.com/episode57/     Download Kendra’s Email Nurture Sequence template here: https://www.subscribepage.com/h6c3t7   Connect with us on social:  instagram.com/360healthbizpodcast  facebook.com/360healthbizpodcast    @kendraperryinc  @sleeplikeaboss_

Welcome to your Biz Bomb episode of the 360 Health Biz podcast where we provide a quick tip to blow your mind and help your business. And today’s Biz Bomb is about ​setting up your website! ​Even the thought of starting your website can be SUPER scary - where do you even start and do you need a degree in Computer Science and Graphic Design to create it yourself? You don't! In fact you can do all of yourself with these quick guidelines. For started you have to choose which platform you want to use - there's Wix, Squarepace to name a few but our favourite is WordPress because they have really easy templates where it's simply photo here, form there, text here and BAM, you've got your website. It also allows you to add different plugins to suit your needs - like payment functions, surveys, video, etc. You'll also have to pick your domain name through a hosting service like GoDaddy, HostGator or SiteGround. Once you've got these two things, it just a matter of putting the two together and Christine has a great tip in today's episode if you're having trouble with this. If you're listening to this on the podcast and you found this helpful, just screenshot this episode, share it to your stories, mention @360healthbizpodcast, and we will share it to our stories. Just let us know in that story, what were your biggest take-homes and did this work. Connect with us on social: http://instagram.com/360healthbizpodcast http://facebook.com/360healthbizpodcast @kendraperryinc (https://www.instagram.com/kendraperryinc/) @sleeplikeaboss_ (https://www.instagram.com/sleeplikeaboss_/) Kendra has opened enrolled for her HTMA Expert Course! Interested in learning how to interpret hair tissue mineral analysis? Learn more here: https://go.kendraperry.net/htma

OMG – email marketing. This topic is a big one. So much so we had to break it into two parts. There are so many blog posts out there stating Email is dead or the secret is in your email list. But what does that all mean? We have seen it all when it comes to email marketing (and we’ve done it all!) so today we are going to shed some light on the right ways to email marketing.   First things first, when it comes to your email list – it’s quality over quantity. We seem to be living in this influencer social media mentality that the more followers you have the more money you’ll make selling your services. This is simply not true. You want to have quality leads on your list that are interested in what you’re putting out there.    That brings us to our next point – you absolutely cannot have a sustainable business if you are only putting yourself out there on social media. With the ever changing algorithms, you can’t depend on social media to get your message out there. Sure you can show up on social every day (hello, we do LOVE Instagram after all) but you also need an email list, an email nurture sequence and funnel to actually sell.   In addition to WHY you need an email list and social media vs email, in this episode we also discuss:  - our favourite email providers (hint: it’s not Mailchimp)  - email nurture sequences  - what should/shouldn’t be in your email  - how to create open-worthy subject lines   Tune in now for Part 1 of Email Marketing and be sure to mark you calendar for Part 2 coming up in two weeks.   Say hi on social:  Instagram: http://www.instagram.com/360healthbizpodcast Facebook: http://www.facebook.com/360healthbizpodcast Kendra Perry Instagram: www.instagram.com/kendraperryinc Christine Hansen Instagram: http://www.instagram.com/sleeplikeaboss_  Kendra is launching her HTMA Expert Course on January 28! Interested in learning how to interpret hair tissue mineral analysis? Join the VIP list for access to early enrolment and a discount code: https://go.kendraperry.net/htma 

Welcome to your Biz Bomb episode of the 360 Health Biz podcast where we provide a quick tip to blow your mind and help your business. And today’s Biz Bomb is about IGTV and a juice upload tip.   We love IGTV because you can record it with your phone and it's very low maintenance. Plus IGTV videos get more engagement and more reach than other types of content that posted on Instagram. But sometimes it can be a pain in the butt to upload and we’ve heard from a few people that they have this trouble too.   Like any great IT agent would suggest, close your programs and restart. That’s right, if you’re having troubles uploading your IGTV video (like if it’s taking FOREVER to upload or it stops uploading and says failed uploaded) then what you want to do is restart your phone and make sure that all your other apps are closed down.    When you are uploading a video from your phone, it uses a lot of power and can send your phone into overload (think of it like burn out when you’re stressed) so the thing to do is shut it down and restart. 9 times out of 10 this will work and you’ll be able to upload your video with ease after you restart.   If you're listening to this on the podcast and you found this helpful, just screenshot this episode, share it to your stories, mention @360healthbizpodcast, and we will share it to our stories. Just let us know in that story, what were your biggest take-homes and did this work.    Connect with us on social: instagram.com/360healthbizpodcast facebook.com/360healthbizpodcast   @kendraperryinc @sleeplikeaboss_ 

It’s 2020 – a new year, a new decade, a new plan to tackle your business goals and excel! But where do you start when it comes to planning? We have Kathryn Hofer joining us on today’s 360 Health Biz Podcast episode to chat all about planning for your life and your business.   First things first when it comes to planning – you need to prioritize what is most important to you. And guess what? Sometimes that doesn’t always have to be business. If you are feeling unhealthy or having a family crisis – that is your priority because your business will not be successful if you are not able to dedicate your full self to it.   Kathryn gave us a history lesson on the word priority – that’s right priority, not priorities. It was a singular word for over 500 years until the 1900s when it became plural. So when did we go from having one important priority to having multiple? We are only one person and can only put 100% effort into one thing at a time. Thus priorities is simply unattainable.   In this episode, Kathryn discusses:  - approaches to planning  - determining what your maintenance tasks are  - “no means not now” and creating boundaries in business  - the 2x rule when it comes to learning tech stuff  - time management tips  - planning as an action word and creating the framework to activate Kathryn Hofer is the founder of Modern Planner, an online community designed to take the dread out of planning and help people live more intentionally. Lovingly referred to as the “champion of boundaries and guilt-free intentional living,” Kathryn is passionate about helping overwhelmed and overworked people slow down, create space for what matters, and make meaningful progress toward their goals. When she isn’t hosting a Planning Party or connecting with the members of her community, you can probably find Kathryn hanging out with her family, spending time outside or curled up with a good book. Join Kathryn’s FREE Quarterly Planning Party:  http://www.modernplanner.com/qpp Connect with Kathryn on social: http://instagram.com/modern_planner   Connect with us on social:  http://instagram.com/360healthbizpodcast  http://facebook.com/360healthbizpodcast  http://instagram.com/kendraperryinc  http://instagram.com/sleeplikeaboss_

Happy New Year!! We've got a quick tip Biz Bomb for you today that is going to change your productivity in 2020!   You know that say work smarter, not harder? The truth to that statement revolves around how you set up your day to be productive. In today’s Biz Bomb, Kendra shares with you her juicy tip on how she manages her work day to be uber productive with no burn out at the end of the day.   Do you ever work a full day, only to end the day asking yourself what you actually got accomplished? We experienced the same thing UNTIL we made the bold decision to remove reactive tasks in our mornings.   What are reactive tasks you ask? Well the biggest one, and the one we talk about today, is emails. Often times, emails are putting out fires – something’s not working on your website, your client can’t access your calendar, another client is upset about this or that. We just end up getting into this very reactive state, which ultimately kills our creativity and our productivity.   So how can you get around this? Kendra suggests limited checking (and responding) to emails after 12pm. This allows you the whole morning to get the important stuff out of the way, like showing up on social media, creating content, working on your email nurture sequence, or actually just working with clients.   If you have a team you work with, let them know that you only check your emails (and any other communication tools you use) after 12pm. To be even MORE productive, try to give yourself only an hour to check emails. So between 12-1pm (or whatever time you choose) you check emails, put out the fires, and then get back to running your business. And usually we check our emails one more time before end of day so nothing is left overnight in case it’s actually urgent.   I challenge you to try this out and let us know if this works for you. Come to our Instagram account at 360 Health Biz Podcast (https://www.instagram.com/360healthbizpodcast/) . Leave us a comment or send us a DM and give us your thoughts on this productivity tip! Connect with us on social: http://instagram.com/360healthbizpodcast http://facebook.com/360healthbizpodcast @kendraperryinc (https://www.instagram.com/kendraperryinc/) @sleeplikeaboss_ (https://www.instagram.com/sleeplikeaboss_/)