Welcome to the Marketing Matters Podcast for Small Business Owners. This is THE podcast for business owners who KNOW that learning how to get in front of the RIGHT people with the RIGHT message, is CRITICAL to a successful business. With the right marketing strategy, there’s a way you can exceed your goals SOONER. So if you are great at what you do but you want to be better at MARKETING what you do, you’re going to love this. Let’s get started.

There is a new place to run ads, and it is not Meta, Google, or TikTok. It is inside the conversations people are already having with ChatGPT. Today is the what, the who, and the where of ChatGPT ads, plus a big change that just made them relevant to almost every business. And the part most people miss: ChatGPT ads and using ChatGPT for ads are two completely different things. In this episode, Ashley breaks down:

What you believe you build. What you doubt you delay. Marshawn Evans Daniels is a Reinvention Strategist who teaches women of faith how to build an extraordinary life and business. She went from Georgetown Law and running the fastest-growing woman-owned sports agency in the country to calling off her wedding six days out, rebuilding from rock bottom, and creating Believe Bigger. Her clients have generated more than $200 million. Her new children's book, Worthy Girl, teaches the same thing to little girls before the world talks them out of it. Ashley says this devotional was one of the biggest dominoes that had to fall for her to believe she could build Paid Ads Academy at all. So this one goes deeper than advertising, but it is still about advertising, because visibility starts with believing you are worth being seen. In this episode, they break down:

What if your ads are right, the targeting, the creative, the budget, and the real problem is where you are sending people? Funnels do not usually break. They fall behind. Your buyer evolved and your page did not. This episode is funnels through the lens of buyer psychology and how people actually decide in 2026. In this episode, Ashley breaks down:

Twelve people, a yacht, the Aegean, Santorini at sunset. And me, someone who could not unplug for four hours, fully present for the first time in years. This one is part recap, part love letter to my team, and part argument for something most business owners get wrong: rest is not a reward, it is a strategy. In this episode, Ashley breaks down: ✨ Why she takes her whole team on company trips (and why it is a statement, not a vacation) ✨ The trip itself: Athens, Santorini, Mykonos, and the moments that mattered ✨ How twelve people spent a week together with zero conflict, and the psychology behind it ✨ The "Invested, Rested, Connected" framework and what it means for clients ✨ Why rested, connected teams make better decisions and protect your account You'll walk away asking your own version of the question: what is my version of Greece, and what would happen if I gave my team something to work toward?

A client asked me once, in the middle of her hardest season, "How do you stay so steady?" She expected a strategy. The real answer was simpler and harder: it is what I believe. Most people think they have a strategy problem, a time problem, or a money problem. Usually it is a belief problem. A belief is just a thought you have repeated so often your brain treats it as fact. The good news is you can change it. In this episode, Ashley breaks down:

What happens when your ads work so well that you burn out? That was Kalina's first good problem, and it was only the beginning. In this episode, Ashley reconnects with Kalina Denault, a family, maternity, and newborn photographer in Winnipeg, Canada. Two years ago Kalina was making $65,000 a year and was, in her words, the smallest fish in the mastermind. Her husband was skeptical about the investment. What happened next is the reason we do what we do. In this episode, they break down:

Most people think paid ads are only for getting customers. But some of our best hires, around 15 of them, came from ads too. In her debut episode, Ashley sits down with Marianne Ewanouski, the head paid ads coach at Paid Ads Academy. Marianne runs every ad platform for the company (Facebook, Instagram, Google, YouTube, TikTok, Spotify, and the new ChatGPT ads) and coaches clients from zero revenue all the way to eight figures. She dreamed of Mad Men style advertising, fell in love with paid search instead, and found PAA through an Instagram hiring ad she applied to within 24 hours. In this episode, they break down:

Ashley sat down with her husband and admitted something most entrepreneurs never say out loud: she thinks she's actually addicted to work. Not the cute hustle-culture version. The real thing. In this episode, Ashley gets honest about: - Why workaholism is the one addiction that gets rewarded instead of treated - The difference between knowing you work too much and actually feeling it - How the drive that built the business became the thing she had to question - What being a present parent really means, and where the gaps were - The reps she's doing now to choose rest over compulsion If something in your chest tightened reading that, that's kind of the point. This one's for you.

Every week on coaching calls, Ashley hears some version of the same question: I have the data, now what do I do with it? This episode is the exact decision tree she uses with every client to answer it. In this episode, Ashley breaks down:

Emily Judice runs Be That Girl Coaching, and last spring she was getting a lot of advice about her ads. Most of it pointed toward handing the whole thing off to someone else. She decided to own the skill instead, and this episode is what happened next. In this episode, Ashley and Emily get into:

In this episode, Ashley shares exactly how her team is using AI to speed up results, why most people are using it wrong, and the framework that turns generic AI answers into strategic ones. In this episode, Ashley breaks down:

In this episode, Ashley takes you inside a room of eight-figure women founders, businesses worth $184 million combined, and shares the patterns that showed up in every single one of them. She's not giving away what was said. She's giving you what she learned. In this episode, Ashley breaks down:

In this episode, Ashley walks you through what to do when your ads suddenly stop working, why the instinct to panic and start clicking buttons only makes it worse, and the step-by-step diagnostic she uses to find what actually changed instead of guessing. In this episode, Ashley breaks down:

In this episode, Ashley is getting honest about the lie she believed for years: that winning meant staying productive every single minute. She breaks down why rest, fun, and a full life are the engine behind success. In this episode, she breaks down: ✨ Why stress triggers your brain and narrows your ability to think creatively ✨ How relaxation activates the part of your brain that generates your best ideas ✨ What "artist dates" are and why every entrepreneur needs to put them on the calendar ✨ How vacations directly improve business outcomes ✨ Why people buy your energy before your offer ✨ What exhaustion and frustration do to your business without you even realizing it ✨ How ads create the margin you need for more time, more memories, and more life You will leave this episode with a completely new way of looking at rest, creativity, and what it actually means to build a business that funds a life worth living. Connect with Ashley: @ads.with.ashley Join the Challenge: Win With Paid Ads Challenge Read the Book: How to Win With Paid Ads

In this episode, Ashley is back from a Costa Rica trip with a group of high-level business owners, and nothing looks the same. She came home with a completely new standard for her business, her team, her communication, and herself. In this episode, she breaks down:

In this episode, Ashley takes you behind the scenes of her More Than Ads event in Palm Springs that got hit by a windstorm, fell apart in real time, and became the most powerful leadership moment of her year. In this episode, she breaks down: ⚡ How a windstorm destroyed the entire event setup hours before go-time ⚡ What a destroyed event taught a room full of 7 and 8-figure entrepreneurs about leading through adversity ⚡ How Ashley used nervous system regulation when everything went wrong ⚡ The leadership shift that changed everything: stepping back so her team could own their roles ⚡ The 3 C's framework (connection, context, and choice) and how to use it when your team hits a wall You'll walk away from this episode with a real look at what it takes to lead a team, hold your standards, and stay grounded when everything around you is falling apart. Connect with Ashley: @ads.with.ashley Join the Challenge: Win With Paid Ads Challenge Read the Book: How to Win With Paid Ads

In this episode, Ashley breaks down how learning to regulate her nervous system completely changed the way she leads, scales, and shows up in her business. This episode dives into the science behind why high-performing entrepreneurs hit invisible ceilings and what it actually takes to break through them. If you've ever felt like you're white-knuckling your way through growth, constantly putting out fires, or emotionally exhausted even when the numbers look good, this one is for you. In this episode, Ashley breaks down: ⚡ The three nervous system states every entrepreneur needs to understand ⚡ Why your brain tracks your worst moments instead of your averages ⚡ How Ashley reframed scaling challenges as growth instead of personal failure ⚡The "open loop" habit that was secretly running her business (and how she broke it) ⚡Why an urge is data, not a command, and what that means for self-control ⚡ How building capacity as a leader matters more than adding more strategy Connect with Ashley: @ads.with.ashley Join the Challenge: Win With Paid Ads Challenge Read the Book: How to Win With Paid Ads

In this episode, Ashley sits down with Brett Nikula, a seven-figure entrepreneur and licensed therapist who built Solace Counseling Associates into a market-leading practice and launched his online therapy coaching business, Marriage Essentials. Brett shares how mastering Google Ads created a snowball effect that let him own his local market, and walks us through the VIP day he did with Paid Ads Academy, where they rebuilt his online funnel from the ground up with simpler messaging and a strategy built on trust. In this episode, they break down:

In this episode, Ashley sits down with Catherine Licari to talk about what it really takes to build a business you are in control of. Catherine walks through her journey from working in magazines to starting her first online luxury brand at 25, getting her MBA from Columbia, and creating The Small Business Planner to help entrepreneurs get a clear handle on their finances and operations. In this episode, they break down:

In this episode, Ashley sits down with Joe Hoye, co-founder of Nutritional Career and Coaching Institute and Impact Health Network. Joe shares how he struggled with ads for years, got burned by agencies, and finally decided to take control of his own results. In this episode, they break down:

In this episode, Ashley shares the 10 books that completely changed how she thinks, leads, and builds her business. In this episode, she breaks down:

In this client spotlight, Ashley sits down with Dr. Loren Carver, owner of Barbelle Pelvic Rehab, a pelvic floor physical therapy practice in Canton, Georgia. Dr. Carver started her practice after noticing many women in orthopedic care were struggling with pelvic pain, incontinence, and other symptoms that weren't being fully addressed. Over four years, she built a thriving practice and a team of six people, all while educating her community about pelvic health. In this episode, we break down: ✨ How Google Ads helped her generate leads from people actively searching for pelvic floor therapy ✨ How combining Google Ads with Meta retargeting increased her leads by 40–50% ✨ How refining messaging and funnels helped top-of-funnel prospects understand her services ✨ The peace of mind ads provided during personal challenges ✨ Why trusting the process is key to scaling Connect with Dr. Loren: @barbellepelvicrehab @drlorenofficial Connect with Ashley: Join the Challenge: Win with Paid Ads Challenge Buy the Book: How to Win with Paid Ads Instagram: @ads.with.ashley

In this episode, Ashley shares what she noticed after sitting down with eight-figure entrepreneurs. She breaks down traits she saw in how these entrepreneurs think, decide, and lead, and why success follows these behaviors. In this episode, she breaks down:

In this client spotlight, Ashley sits down with Kelly Bush, owner of Bush Life Agency, who turned her life insurance agency into a 300-agent powerhouse, all while balancing motherhood and the challenges of building a business from home. In this episode, we break down: ✨ How Kelly went from ICU nurse and stay-at-home mom to building a thriving life insurance agency ✨ Why her business isn't just about sales, it's also a personal development company ✨ How embracing coaching and refining her funnel transformed lead flow and recruitment ✨ The Google ads strategy that became her most profitable platform ✨ Why showing up, being coachable, and putting your name in front of people is the fastest way to grow Connect with Kelly: @theonekellybush Connect with Ashley: Join the Challenge: Win with Paid Ads Challenge Buy the Book: How to Win with Paid Ads Instagram: @ads.with.ashley

In this episode, Ashley explains why most business messaging is forgotten and how to create messaging people actually remember. This episode shows you how to speak with confidence, clarity, and authority without overexplaining or copying anyone else. In this episode, she breaks down: ✍

If you think paid ads won't work for lawyers… this episode might change your mind. In this client spotlight, Ashley sits down with Laura Wester, criminal defense Lawyer and owner of Laura Wester Law in the Atlanta area. Laura practices criminal defense, DUI, serious traffic cases, protective orders, and driver's license issues. Before this year, she was starting from complete ground zero when it came to advertising. Fast forward to now? She just had an $82,000 month. She generated so many inbound calls from ads that she had to hire an answering service. And she temporarily turned her ads off because the volume was that high. In this episode, we break down: ✨ The test campaign that brought in high-quality local leads ✨ What happens when even a C-level ad strategy creates serious volume ✨ How learning ads gave her peace of mind beyond referrals ✨ Why advertising allows her to be selective about the cases she takes ✨ The mindset shift every business owner needs Laura shares what it was like learning ads from scratch, navigating tech, tracking, and why sticking with it became her proudest accomplishment of the year. If you're relying only on referrals, if you think your industry is "different," or if you've been putting off learning about ads because it feels overwhelming, Laura's story is your proof that it can work. Connect with Laura: @westerlawgeorgia Connect with Ashley: @ads.with.ashley Join the Challenge: Win With Paid Ads Challenge Read the Book: How to Win With Paid Ads

This episode is an honest conversation about why I almost never ask for refunds, and how that single habit has shaped the kind of buyer, leader, and business owner I have become. Why? The way you buy doesn't stop at the transaction. It quietly influences how you show up, what you tolerate, and the kind of people you attract into your business. In this episode, Ashley explores the deeper patterns behind refunds, commitment, and discomfort, and why those patterns often repeat on both sides of the sale. In this episode, she breaks down:

In this client spotlight, Ashley sits down with Jasmine Womack, author, speaker, and CEO, who helps women in leadership monetize their expertise through a book and business coaching program. If you've ever felt stuck in perfectionism, scared to run ads, or convinced you "aren't technical enough", this episode will shift your perspective. This episode breaks down: ✨ How a mindset shift helped her write her book in 12 days ✨ How a free challenge turned into paid offers and recurring revenue ✨ Why she left her ad agency to learn ads herself ✨ How $15K in ads led to $100K+ in total event revenue ✨ How she scaled launches with paid advertising ✨ Why you can't afford not to advertise your business Listen in to hear how Jasmine went from stuck and outsourcing everything, to confidently running ads, owning her messaging, and scaling profitably on her terms. Connect with Jasmine: @thejasminewomack Connect with Ashley: @ads.with.ashley Join the Challenge: Win With Paid Ads Challenge Read the Book: How to Win With Paid Ads

In this episode, Ashley shares her full journey, from unpaid internships and ad agency roles managing massive ad budgets for Fortune 500 companies, to starting Paid Ads Academy while pregnant and growing it into a seven-figure business. In this episode, she breaks down:

Content batch days can feel exhausting, especially when your brain is juggling ideas, decisions, and pressure, all while being on camera. In this episode, Ashley shares how she reworked her process so that batching content stopped draining her energy. Instead of forcing productivity, she built a system that protects focus, creativity, and helps her show up fully on camera. In this episode, she breaks down:

If you own a short-term rental and your entire strategy is hoping Airbnb or VRBO sends you bookings, this episode will completely change how you think about your property. The most profitable property owners don't just list homes. They build brands, collect data, and create demand that they actually own. Airbnb is a tool. VRBO is a tool. But neither is a business. Ashley shows the full system to advertise a rental — what to set up first, how to track bookings, and how ads turn one property into a repeatable booking engine. In this episode, she breaks down:

YouTube ads are not just video ads. They are intent, behavior, content, and data layered together. In this episode, Ashley explains why YouTube works so well when it's done correctly, and why most people struggle when they treat it like a button-pushing platform. Ashley breaks down how YouTube utilizes Google data, including search behavior, website visits, app usage, and video watch history, to target people who are already paying attention. You're not guessing who might be interested. You're meeting people who are already thinking about buying. This is why YouTube ads feel "psychic" when done right. In this episode, she breaks down:

Most people think the algorithm is working against them… until they realize it's only responding to the signals they're giving it. In this episode, Ashley breaks down how the Google, Meta (Facebook & Instagram), and TikTok ad algorithms actually work, and why fighting the algorithm is the fastest way to waste money. The algorithm doesn't judge your ads or "hate" your account; it simply follows patterns, data, and behavior. She explains why success with paid ads isn't about tricks or hacks, but about training the algorithm with clear signals, clean tracking, strong messaging, and enough volume to learn. You'll learn: ⚡️ How ad algorithms really learn and optimize ⚡️ Why bad tracking and weak signals confuse delivery ⚡️ Why your messaging is your targeting ⚡️ How low budgets starve campaigns and stall results ⚡️ What the learning phase actually means (and why it's normal) ⚡️ The key differences between Google, Meta, and TikTok algorithms If you've ever felt stuck in the learning phase, frustrated with inconsistent results, or convinced the algorithm was broken, this episode will completely change how you approach paid ads. Connect with Ashley: @ads.with.ashley Join the Challenge: Win With Paid Ads Challenge Read the Book: How to Win With Paid Ads

If there's one secret weapon behind high-converting ads, it's not budgets, targeting, or platforms...it's messaging. In this episode, Ashley shares why your words are the #1 reason people either buy… or scroll away. She breaks down why messaging controls everything: emotion, clarity, identity, and how fast someone decides to trust you. You'll hear real client examples, simple frameworks, and the exact formula Ashley uses to create messages that make people feel something and take action. In this episode, she breaks down:

Most people think getting more leads is the goal… until they realize cheap leads rarely buy. In this episode, Ashley breaks down why a $3 lead can lose you money while a $60 lead can actually make you more profitable. She explains the real reason leads behave differently... intent. Where people find you, what mindset they're in, and how far along they are in their buying journey all impact whether they'll convert. You'll learn: ⚡️ Why "cheap" leads often cost you the most ⚡️ Why intent matters more than cost ⚡️ The difference between attention vs buyers ⚡️ How to measure lead quality the right way If you've ever wondered why some people buy instantly, and others never do, this episode will change how you approach your marketing forever. Connect with Ashley: @ads.with.ashley Join the Challenge: Win With Paid Ads Challenge Read the Book: How to Win With Paid Ads

In this episode, Ashley breaks down the exact decisions that took her business from $250K to $6.5M in just three years, and the strategic moves she's making now to scale even faster in 2026. Here are the core levers that changed everything:

This is our 100th episode, and it's an extra special one. Ashley looks back on all of the moments that have shaped her 7-Figure business Inside this episode, she reflects on:

In this episode, Ashley sits down with Barbara Schreihans, an expert tax strategist who has helped our business save over six figures in taxes. They break down the simple, practical things every entrepreneur should know to keep more of their money. You'll learn:

Meta is pushing automation harder than ever — but does that mean manual targeting is disappearing? In this episode, Ashley breaks down the real differences between manual control and Advantage+ AI, when each one works, and why understanding Meta's shift is critical for your ad strategy. You'll learn:

OpenAI is exploring ChatGPT ads, and early adopters could gain a huge advantage. In this episode, Ashley breaks down what's known so far, predicted ad formats, and her playbook for being first to test. Learn how to:

This Thanksgiving, Ashley and Kyle get real about what it takes to fill your own cup so you can overflow for others. They share their personal struggles, breakthroughs, and the tools that helped them move from resistance and scarcity to abundance and generosity.

What's it really like spending a full day learning directly from Alex Hormozi and the Acquisition.com team? In this episode, Ashley answers the Top 10 questions her followers asked about her once-in-a-lifetime experience inside a private mastermind with Alex and nine other business owners. Ashley invested six figures to be in that room — and she's pulling back the curtain on what it was actually like, what she learned, and how she's applying it to scale The Power of Paid Ads. Inside this episode:

It's the biggest shopping week of the year — and Ashley is breaking down how to win with paid ads during the Turkey Five (Thanksgiving Day through Cyber Monday). In this episode, Ashley shares her top Black Friday and Cyber Monday ad tips — from timing and creative strategy to understanding buyer psychology during this fast-paced five-day shopping window. She dives into why most people are last-minute shoppers, how to make purchasing as easy and seamless as possible, and what ad strategies actually move the needle during this season. You'll learn:

In this episode, Ashley sits down with her Executive and Personal Assistant, Rose, for an honest conversation about what it's really like to manage both sides of her world — business and personal. Rose shares how she originally pitched herself for the role after connecting with Ashley through her husband (who happens to work with Kyle, Ashley's husband), and how that bold move turned into a full-time position that blends both professional strategy and personal support. Together, they discuss the balance between being an EA and a PA, how some weeks are heavy on business operations and team support, while others lean more into household management and personal logistics. If you've ever wondered what it looks like to have (or be) an assistant who keeps the CEO running smoothly in every area of life, this episode pulls back the curtain on the rhythms, challenges, and trust that make it all work. House Manager and Executive/Personal Assistant Resources https://www.paidadscoaching.com/house-managerConnect with Ashley: Join the Challenge: Win with Paid Ads Challenge Buy the Book: How to Win with Paid Ads Instagram: @ads.with.ashley

Running a business doesn't mean doing everything yourself, it means knowing what actually moves the needle. In this episode, Ashley pulls back the curtain on how she structures her life and business as a CEO without sacrificing her sleep. From prioritizing her day to day for the Paid Ads Academy to how she delegates at home, Ashley is sharing an inside look at how time blocking can change the game for getting things done. She shares the real systems behind the scenes: her house manager, private chef, and babysitting support — plus the mindset shifts that allow her to protect her time, energy, and creativity. Whether you're leading a team, managing clients, or juggling both work and home life, this episode will challenge you to focus on what matters most and let go of what doesn't. Tune in to learn how to build a schedule that supports both your business growth and your life balance. Peak Performance Book Buy Back Your Time Book Connect with Ashley: Join the Challenge: Win with Paid Ads Challenge Buy the Book: How to Win with Paid Ads Instagram: @ads.with.ashley

Reactions are distractions, but responses are transformation. In this episode, Ashley breaks down the powerful difference between reacting and responding, and how this simple mindset shift can literally rewire your brain. Whether it's in relationships, business growth, or scaling your ads, learning to pause and respond from your prefrontal cortex (not your amygdala) can change everything. Listen as Ashley dives into the science behind emotional regulation, the impact it has on decision-making, and how to start applying this in every area of your life. Connect with Ashley: Join the Challenge: Win with Paid Ads Challenge Buy the Book: How to Win with Paid Ads Instagram: @ads.with.ashley

Influencers already have what most businesses are chasing...trust. That loyal audience, the solid ground of followers, is the ultimate unfair advantage. In this episode, we're breaking down how influencers can use paid ads to pour gasoline on an already burning fire — turning organic reach into scalable, consistent growth. Ashley dives into the long-term effects of owning your audience instead of relying solely on social media platforms. From where to strategically place your ads, to how Amazon attribution links can track real results, and how influencers can leverage their following for more than just one-time conversions. Most influencers only get paid on the cart value — but the real money is in everything that comes after: bonuses, repeat purchases, and brand relationships built on data and trust. If you already have followers, this episode will show you how to turn that influence into a sustainable business model that keeps paying off long after the first click. Connect with Ashley: Join the Challenge: Win with Paid Ads Challenge Buy the Book: How to Win with Paid Ads Instagram: @ads.with.ashley

In this episode, we sit down with Amber Ginn, International Board-Certified Lactation Consultant (IBCLC) and founder of The Latch Link, a national telehealth practice serving moms across the country. After joining Paid Ads Academy and completing her VIP Day, Amber implemented the Paid Ads Playbook and completely transformed her business — scaling her client base, expanding her reach nationwide, and hiring six new team members in just four months. She shares how she shifted from doing it all herself to leading a growing team and building a scalable marketing system that attracts dream clients consistently. We talk about: - How Amber moved from one-on-one consults to a national telehealth model - The systems and mindset shifts behind rapid team growth - What changed when she launched her first paid ads - How she's using the Paid Ads Playbook to create sustainable momentum Connect with Ashley: Join the Challenge: Win with Paid Ads Challenge Buy the Book: How to Win with Paid Ads Instagram: @ads.with.ashley Connect with Amber Ginn: Instagram: @thelatchlinkwithamber

Ever wonder what business owners are really asking about paid ads? In episode 88, Ashley reveals the Top 5 Paid Ads Questions business owners ask ChatGPT and breaks down the answers you actually need to know. From budgeting and targeting to creative strategy and platform choice (Facebook vs. Google ads), Ashley shares practical insights that will help you run smarter, more profitable campaigns. If you've been confused about how much to spend, which platform to start with, or how to know if your ads are working, this episode gives you clarity straight from the questions entrepreneurs are asking every day. Connect with Ashley: Join the Challenge: Win with Paid Ads Challenge Buy the Book: How to Win with Paid Ads Instagram: @ads.with.ashley YouTube: @ads.with.ashley

In this episode, Ashley sits down with Meredith, the Brand & Creative Lead of Paid Ads Academy, to share the story behind the brand. Meredith opens up about her life leading up to this role, why creativity and branding have always been part of who she is, and the path that brought her to shaping the vision at Paid Ads Academy. They talk about how she built the branding experience for Launch Your Ads Live, what her role looks like today, and where the brand is headed next. This is a personal and behind-the-scenes conversation about the journey that led Meredith here and the exciting direction Paid Ads Academy is moving toward. Connect with Ashley: Join the Challenge: Win with Paid Ads Challenge Buy the Book: How to Win with Paid Ads Instagram: @ads.with.ashley YouTube: @ads.with.ashley

In episode 86, Ashley breaks down Alex Hormozi's $100M Book Day through the lens of paid ads specifically, what it really looks like to test over 2,000 ads to fuel a launch at this scale. She shares what worked, what didn't, and the biggest lessons business owners can take away from this strategy. From creative volume to audience testing and the mindset behind running thousands of variations, Ashley explains how you can apply the same principles without needing a $100M budget. If you've ever wondered how to scale ads effectively or what it takes to dominate with a launch, this breakdown will change the way you think about paid traffic. Connect with Ashley: Join the Challenge: Win with Paid Ads Challenge Buy the Book: How to Win with Paid Ads Instagram: @ads.with.ashley YouTube: @ads.with.ashley