Helping crochet and knitting pattern designers navigate the ins and outs of running a fulfilling business, marketing their designs, and living a life they're passionate about.
Are feeling overwhelmed by the constant demand for fresh content? Do you feel confused about how to actually repurpose your marketing content across several platforms? This episode of the Vibrant Artist Podcast is your go-to guide. I dive into why repurposing your content is powerful and time-saving, what content repurposing actually is, and actionable strategies - including specific examples related to creative art businesses - to help you repurpose your existing marketing content effectively.In this episode, you'll learn how to transform a single piece of content into multiple formats, saving you time and amplifying your message across various platforms. This episode is both practical and inspiring, ensuring you can implement these techniques without adding stress to your creative process.Tune in to discover how to make your content work smarter for you, allowing you to focus more on your art and less on the marketing grind. This episode is perfect for artists, designers, and creative business owners looking to streamline their marketing efforts while staying true to their authentic voice.Don't miss this opportunity to learn how to maximize your content's potential and keep your creative energy flowing.--------------------------------------------------------------------------------------------Links:Opus Clip Pro (for pulling short clips from long form videos)FREE Aligned Habits Challenge (through May 31)Send a Fan Mail Message!If you've found this episode helpful or inspiring, feel free to support the podcast via Ko-fi
Feeling stuck or a bit "meh" in your creative practice? Whether you're an author, poet, painter, graphic designer, knitting pattern designer, potter (you get the idea, right?) -- I have a free challenge designed just for you.I'm hosting a FREE 3-day Creativity Challenge to help you generate fresh, meaningful, and uniquely YOU creative ideas using my signature Creative Thought Journey process. Each day, you'll receive a new prompt designed to guide you through your experience, inspiration, and personal creative voice so you'll have at least three brand-new ideas, each with a built-in story and deeper connection to your journey, by the end of the challenge.Not only does this process help your creativity, but it makes your marketing easier.If you've been craving a spark of inspiration or a way to develop ideas that feel truly aligned with YOU, this challenge will get you there. Tune into this episode to learn more, and use the link below to sign up!Join the Free 3-Day Creativity ChallengeSend a Fan Mail Message!If you've found this episode helpful or inspiring, feel free to support the podcast via Ko-fi
Sometimes, things don't go as planned—and that's okay. This episode is a little more behind-the-scenes than normal, and it's a reminder that sometimes pausing to realign is the most productive thing you can do.I had a different episode planned, but instead I'm doing a bit more behind-the-scenes work to create super valuable content that's strategic so it reaches the right people. So this is your permission slip to slow down when you need to, step back when necessary, and focus on making your efforts truly effective. If you've ever felt the pressure to keep going just for the sake of consistency, I hope this episode helps you rethink that.Send a Fan Mail Message!If you've found this episode helpful or inspiring, feel free to support the podcast via Ko-fi
Marketing doesn't have to feel overwhelming or scattered. Whether you've been putting in the effort but something just isn't clicking -- maybe your audience isn't growing, engagement feels flat, or sales aren't coming in like you hoped -- or you're just getting started on your marketing, this challenge is for you.I'm hosting a free marketing challenge this week (March 7-9, 2025) called "Clarify Your Marketing Foundations." We're diving into the three core parts of your marketing funnel to help you identify any gaps that might be holding you back, so you can create a stronger, more effective strategy.By the end of the challenge, you'll have more clarity on what's working, what's missing, and what to focus on next. Ready to make marketing feel more aligned and effective? Tune in to this episode to learn more, then sign up to join us!Sign Up for the Free ChallengeSend a Fan Mail Message!If you've found this episode helpful or inspiring, feel free to support the podcast via Ko-fi
In an online world dominated by the "need" for engagement, negative headlines soar above the positive and mundane happenings around us. I'm not familiar with the scientific reason, but I do know the human brain seems to be captivated by negativity and controversy. It creates a fascination, a reaction, and a response; so our news, media, social media, and conversations are often oversaturated with it.However, statistics indicate the world isn't any more "bad" than it was in the past; we are just more aware of it. But just because we have access to the constant stream of negativity doesn't mean it's healthy for us or that we are meant to consume it. In fact, statistics say that we consume as much negativity in one day as our ancestors used to receive in their whole lifetime, and the human brain has not evolved to adjust to it. So it's no wonder that we live in a society suffering from depression, anxiety, doomscrolling, burnout, and so much more.But we don't have to leave it at that! Science shows we can take steps to improve our happiness, regardless of what negativity surrounds us. So I invite you to join me for the free 3-week Happiness Challenge. We start February 23, but you can join at any time. After the challenge is over, the content will still be available inside the Aligned Entrepreneurs Hive.Tune into this episode to learn more about what to expect in the challenge.Send a Fan Mail Message!If you've found this episode helpful or inspiring, feel free to support the podcast via Ko-fi
The podcast previously named "Pattern Design Circle Podcast" is now named "Vibrant Artist Podcast." In this episode I dive into why I've made the change, what you can expect on the podcast moving forward, and how this impacts you if you're a knit or crochet pattern designer.I'm excited to dive deeper with you into living vibrantly as a creative entrepreneur.Send a Fan Mail Message!If you've found this episode helpful or inspiring, feel free to support the podcast via Ko-fi
I feel a lot like I'm coming back to business with a fresh start after about 2 years marked by burnout followed pregnancy and then maternity leave. I still have the same excitement and passion for my business, but as a work-from-home mom with a baby, my work schedule looks a bit different. And my planning process is no exception.In this podcast episode, I dive into exactly what my slow, organic planning process is looking like for this year. If traditional planning doesn't resonate with, if you still haven't planned out your year, and/or you feel like you're too busy to spend time thinking about planning, I hope you are able to take away tangible steps that resonate with you so you can plan and set goals in a way that feels good to you and fits with your lifestyle needs. Send a Fan Mail Message!If you've found this episode helpful or inspiring, feel free to support the podcast via Ko-fi
One of the most popular podcast episodes from last year was where I answered questions that you submitted, so we're going to do it again, but we're going to make it topic specific! Tune into the episode for all of the details on what kind of questions I'll be answering, and beyond.Submit your questions here no later than February 28, 2025. If you include your email address, you'll be entered in a chance to win a free coaching call.Send a Fan Mail Message!If you've found this episode helpful or inspiring, feel free to support the podcast via Ko-fi
We're already to the last episode of this series of podcasts inspired by video interviews from the Collin & Samir show. I hope you've found them thought-provoking, inspirational, and filled with value that you can use in your life and business.This final episode is inspired by a discussion that was "just" between Collin and Samir - no guests. They were talking about Twitter becoming X and discussing what kind of content would and would not work well on that platform, and in this conversation, they brought up the concept of 'Forgettable versus Memorable Content,' an idea that peaked my interest... and of course, led to this episode!So, what makes your social media content just another piece of content that folks are scrolling past, compared to content that resonates with folks so they remember it and take action as a result?Let's dive in and talk all about it!Send a Fan Mail Message!If you've found this episode helpful or inspiring, feel free to support the podcast via Ko-fi
New and exciting changes for you are here!In an effort to make my communities as accessible, generous, and helpful as I can, I've adjusted the Pattern Design Circle community membership, so it's now split into three communities:The Creative Thread: a free community for knit and crochet pattern designers - and anyone who would like to collaborate with designers - to find resources, including calls for submissions, networking and business opportunities, and connecting with each other.Pattern Design Circle: a paid community ($9/month) for knit and crochet pattern designers who would like to dive deeper into their designing, business, and/or marketing.Aligned Entrepreneurs Hive: a paid community ($27/month) for creative entrepreneurs who want to dive deeper into their life and business to create a sustainable, fulfilling, happy, and impactful life. You can absolutely be a member of all three, or just choose the community(ies) that best fits your needs right now.Tune into this episode to learn more about what's inside each community!I can't wait to see you inside the community!Send a Fan Mail Message!If you've found this episode helpful or inspiring, feel free to support the podcast via Ko-fi
I hope you absolutely loved the previous episode inspired by Jacob Collier's interview on the Collin & Samir Show, and that you're ready for part two!While part one felt a bit like a motivational pep talk (or at least I hope it did - that was my intention!), in part two we're diving deeper into some of the realities of business ~ and Jacob's advice concerning fear and growth mindset.As always, I hope you enjoy this chat and take away something valuable to implement in your life or business today.Send a Fan Mail Message!If you've found this episode helpful or inspiring, feel free to support the podcast via Ko-fi
I've completely restructured the opportunities that I offer for you to work with me 1-on-1, and I couldn't be more excited! I now offer the same one-time coaching calls (but with more clarification on how I can help you) AND brand new coaching packages to help you follow through after our call(s).Tune into this episode to get all of the details or check out the booking page here. PLUS, I am offering 50% off the coaching packages for the first 2 people that sign up for each package option. This includes:Alignment PackageBusiness, Marketing, or Alignment Strategy PackageDesign Strategy PackageProductivity, Habits, or Efficiency PackageIn addition to these packages (aka not included in the 50% off promotion) are single calls for:Alignment CallBusiness, Marketing, or Alignment Strategy CallDesign Strategy CallProductivity, Habits, or Efficiency CallAnd a brand new offer to help you with analyzing where your time is going and how to better spend it in alignment with your goals:Time Tracking AssessmentI cannot wait to work with you! We're going to uplevel your life so you're living the happy, fulfilling life you dream of.Let's Get Started.Send a Fan Mail Message!If you've found this episode helpful or inspiring, feel free to support the podcast via Ko-fi
Do you ever read a book, watch a movie, or listen to an interview that inspires you so much that you just want to talk about it with someone - or everyone? That's how I felt after listening to Jacob Collier's interview on the Collin & Samir Show. And that's what this episode is all about: digging deeper into some ideas that really resonated with me from the interview.Finding your passion, becoming an expert, following your purpose, and making an impact... this is just the tip of the iceberg from this podcast episode. I can't wait for you to tune into this podcast for creative motivation and inspiration! And stay tuned... part two of this episode is coming next week, because I just couldn't contain it all to one podcast!Send a Fan Mail Message!If you've found this episode helpful or inspiring, feel free to support the podcast via Ko-fi
Over the past couple of years, I've been fascinated to learn about the natural cycles of humans, including seasonalities, hormones, habits, and more. As we lean into these natural cycles, our businesses can feel more easeful, our time more productive, and our energy more optimized. If you're ready to lean into what's already instinctual in your body (rather than working against it), this episode is for you!In this episode with Renae Fieck, we talk about Cycle Syncing: what it is, how it works, and how to optimize it in your life and business to save time and energy. By using cycle syncing in 2021, Renae was able to 5x her revenue, work fewer hours, and feel so much more balanced along the way.Don't have a menstrual cycle? Don't worry! Renae also answers how to approach this, whether you've never had a menstrual cycle, you're pregnant, you're on birth control, or you're pre-menopausal or menopausal. Whatever your situation, there's help for you!I absolutely can't wait for you to dive into this juicy, insightful episode.----------------------------------------------------------Connect with Renae Online:InstagramFacebook YouTube-----------------------------------------------------------Looking for support? I've got you!The Complete Marketing Course1:1 CoachingPattern Design Circle Membership-----------------------------------------------------------I'd love to hear from you!Send a Fan Mail Message!
With Amazon's Big Deal Days just behind us and Black Friday sales just ahead of us, I have some thoughts. Did you notice how many other businesses followed Amazon's lead with Big Deal Days by hosting their own "big" sales at the same time? Do you wonder if you need to jump on all of the sale/discount bandwagons too?In this podcast episode, we dive into all things discounts and sales: trends that I've been seeing, when discounts/sales work well (and when they don't), how to create a good discount/sale, and how to decide if you will be hosting Black Friday sales or not.I can't wait for you to dive in!-----------------------------------------------------------Looking for support? I've got you!The Complete Marketing Course1:1 CoachingPattern Design Circle Membership-----------------------------------------------------------I'd love to hear from you!Send a Fan Mail Message!
Hurricane Helene recently dumped a ridiculous amount of rain on western North Carolina: a mountainous region that is not used to hurricane weather. The massive amount of rainfall led to power outages, water lines breaking, houses and roads drifting into the lakes and rivers, and more. While my home wasn't touched, there are homes not far from me that were. And the worst of the destruction is just a 2-3 hours' drive from me.Long story shorter: western North Carolina needs our help! The weather is getting colder, so I've started a project (called Keep W NC Warm) to collect handmade warm winter items to donate to folks affected by Hurricane Helene.Get all of the information here.-----------------------------------------------------------Looking for support? I've got you!The Complete Marketing Course1:1 CoachingPattern Design Circle Membership-----------------------------------------------------------I'd love to hear from you!Send a Fan Mail Message!
As much as we might try to see the world through a black and white, right versus wrong lens, that's often not the case. In this podcast episode, I chat with Karel Chan from KC Knitting Co, and we discuss some hot takes for the knit and crochet pattern design industry, which are linked with a discussion of the nuances of running a creative business, and specifically as a knitwear or crochet designer. You may not be surprised to know that we believe, whether driven by necessity, passion, or the desire for creative freedom, understanding what fuels your journey is crucial.Within this discussion, we compare and contrast designers who start designing with the intention for it to be a business versus those who start by sharing their projects with friends and online communities... and how this can impact the designer's brand voice, authenticity, and interest from the audience.A critical theme in our discussion is the balance between financial goals and personal satisfaction, particularly because we believe financial success is not the sole measure of worth or achievement. In order to feel successful in your creative business, it's important to set realistic goals that align with your personal values and to not let external pressures and societal expectations distort your perception of success.Tune into this episode for discussion on balance, including mental health, self-care, finances, and creativity. As summarized by Chat GPT, "this episode serves as a supportive guide for pattern designers seeking to navigate the complexities of their craft-based businesses with authenticity and intention."-----------------------------------------------------------Check out KC Knitting Co.Since the recording of this podcast episode, Karel has put coaching on hiatus to focus on her therapy private practice and knitwear design company. She is currently accepting new therapy clients in Oregon and Washington and dreaming up brand new knitting designs for 2025.-----------------------------------------------------------Looking for support? I've got you!The Complete Marketing Course1:1 CoachingPattern Design Circle Membership-----------------------------------------------------------I'd love to hear from you!Send a Fan Mail Message!
Finding a technical editor that you work well with and that does good work can be difficult to find, and it often takes time to build a trusting relationship. I feel as though I have a great working relationship with my technical editor, but it wasn't always that way.Prior to working with Joanna (of Precision Technical Editing), I'd worked with a few other technical editors, typically for just one or two patterns. One I felt spoke to me in a bit condescending way. Another I didn't quite trust with more complex designs. You get the idea... and you've quite possibly been there yourself!My getting in touch with Joanna was just a perfect aligning of the stars or a complete happen chance, whichever you'd like to believe. She was a recommendation from someone I'd never heard of who sent me a message on Ravelry and said she liked working with Joanna. What first sold me on giving it a try to work with Joanna was her experience with some bigger name designers.What ended up selling me on working with Joanna was her patience with teaching me, willingness to listen to where I was coming for, and her flexibility by creating a flat rate offer for my first patterns. Let's just say I wasn't the easiest client at first. When a suggestion she offered conflicted with what I thought made since, I'd resist it and want to know the WHY behind it. I can just imagine how it'd try the patience of some folks. And, if I was paying her per hour on those first few designs, how big of a bill I would have racked up!Don't worry: I ask Joanna in this episode for her perspective too!Ultimately, I had Joanna tech edit nearly all of my existing patterns at the time, she's edited most of my new patterns since, and she even edited the knitting patterns for inTANDEM when I was on the inTANDEM team.Basically: we work really well together. But how did we get here?In this episode, Joanna and I dive into the designer-tech editing relationship. We talk about our relationship specifically, what makes a successful editing relationship, and how to find a editor for your needs... plus a few words of encouragement if you haven't found "your" editor just yet.-----------------------------------------------------------Check out Precision Technical Editing.-----------------------------------------------------------Looking for support? I've got you!The Complete Marketing Course1:1 CoachingPattern Design Circle Membership-----------------------------------------------------------I'd love to hear from you!Send a Fan Mail Message!
Being vulnerable and asking for help can be difficult and intimidating in any situation, let alone when you're the CEO of your business and you feel like you're supposed to be the expert - the person who knows everything and can do everything. But the reality is... you're human. We're all human. And just as vulnerability tends to be valuable in nearly any relationship, so it is in business. Vulnerability is a great way to build trust and connection, for starters.It can feel scary, but aren't scary things usually worth it?In this episode of the Pattern Design Circle Podcast, I'm chatting with Hanna Lisa from Making Stories about her experience of getting vulnerable with her audience and asking for help. She shares about the difficult experience her business was in (again) and what happened when she asked her audience for help. (Spoiler alert: it was all great things!)If you're a business owner who's ever struggled, is struggling, or might struggle in the past, this podcast episode is for you. No matter what the struggle is, chances are your audience can relate and/or offer support in some way or another.-----------------Connect with Hanna Lisa online:making-stories.comInstagram-----------------------------------------------------------Looking for support? I've got you!The Complete Marketing Course1:1 CoachingPattern Design Circle Membership-----------------------------------------------------------I'd love to hear from you!Send a Fan Mail Message!
As an entrepreneur, it can be difficult to take off a month or more for your business, especially if you're working alone and used to wearing all of the hats. But as a new parent, it's extremely valuable and important that you're able to step away from work to care for yourself and your new little one(s). Plus, this is why you're a business owner: so you have the freedom and flexibility that you want and need in life!In this episode with Johanna of Anna Johanna Designs, we talk through our different approaches to planning for maternity leave. Johanna is expecting her second child, so she's been through it before - not only the experience of having a baby, but also going on maternity leave as a pattern designer. This is my first child, so it's completely new to me! For a variety of reasons, including differences in our pregnancy experiences and in the countries we live in, we've approached planning for maternity leave a bit differently, and our maternity leave experiences will also look unique.Whether you're preparing for maternity leave now or you plan to be sometime in the future, we hope you find this episode helpful as we talk about our approaches - and how important it is to give yourself some grace and lean into your own experience.--------------------------------------Connect with Johanna online:WebsiteInstagramRavelry-----------------------------------------------------------Looking for support? I've got you!The Complete Marketing Course1:1 CoachingPattern Design Circle Membership-----------------------------------------------------------I'd love to hear from you!Send a Fan Mail Message!
Whether you're on the brink of burnout, you're in the middle of suffering from burnout, or you're wanting to prevent burnout in your creative business, this podcast episode is for you!In this episode, we chat with Kam of Hand Knit by Kam. Kam and I were both dealing with burnout around the same time, but she chose to take a break. Tune in to hear what her break looked like, how she felt returning to her business, and how things look different now.Ultimately, I want you to know that there is absolutely no shame in taking a break. Sometimes, that's the only thing that will keep you from burnout and from leaving your creative business altogether. It's ok for things to look different than they used to, than you imagined, or than you see in other businesses. The most important thing is to take care of yourself, because you 100% are the most important asset in your business.-----------------------------------------------------------Find Kam online: WebsiteRavelryInstagram-----------------------------------------------------------Looking for support? I've got you!The Complete Marketing Course1:1 CoachingPattern Design Circle Membership-----------------------------------------------------------I'd love to hear from you!Send a Fan Mail Message!
If you are a creative entrepreneur, I really really hope you'll listen to this episode, because I think it's so important for all of us to be reminded of this over and over and over and over again!This episode is a continuation of my series of diving into inspiration from other creative entrepreneurs and sharing their stories, wisdom, motivation, and work with you.Today we are diving into Dan Pearce's Donkey Mud Pottery Studio. I've really enjoyed following his Instagram account for a few years, in part because of the way he showcases the value of his work. First of all, we discuss Kintsugi, a Japanese method of repairing broken pottery pieces... and how it actually increases their value instead of decreasing it!Then, we dive into a discussion of pricing and perceived value of any and all creative work. It's not just about the materials, expertise, and time that goes into a piece. Curious what some of the other components are? Definitely tune in!I truly hope you find this episode to be an inspiring reminder of the value of your work, and perhaps it'll even result in some action, whether it's changing your prices, adjusting the way you talk about your work, or making tweaks to your audience base.Whatever the case, keep seeking examples of what's possible and proof of your value as a creative, as well as the value of your work.---------------Looking for support? I've got you!The Complete Marketing Course1:1 CoachingPattern Design Circle Membership-----I'd love to hear from you!Send a Fan Mail Message!
Sometimes our businesses take unexpected turns that we never would've imagined... but that turn out even better than we might have planned! Last year, an opportunity arose for Jessie Rayot of Jessie at Home to purchase Crochet Foundry, and she jumped right on it!In this podcast episode, Jessie shares all about her (unexpected) experience taking over an existing publication, including the ups and downs, and everything between! Plus, she shares her insider tips and opportunities for knit and crochet pattern designers looking to work with publications, and specifically Crochet Foundry!---------------Connect with Crochet Foundry onlinecrochetfoundry.comSign up for the newsletterBecome an affiliateSell your patterns on Crochet FoundrySubmit your patterns for Crochet Foundry magazineUse coupon code BEAUTIFULCROCHET for 10% off one entire magazine orderEmail Jessie: admin@crochetfoundry.com---------------Looking for support? I've got you!The Complete Marketing Course1:1 CoachingPattern Design Circle Membership-----I'd love to hear from you!Send a Fan Mail Message!
In this episode, I answer all of the questions (a bit rapid-fire style) that you submitted on the podcast survey in April. We cover picking a business name to starting a business legally, feeling aimless in your business, revenue streams, mindset, systems, and more.There are two reasons that I chose to approach these questions this way:The podcast episodes are pretty much ready to go through October, since I'll be away for a few months on maternity leave.Several of the topics are a bit out of the scope of what we tend to focus on here on the podcast.Looking to dive a bit deeper?Book a 1:1 Coaching CallJoin the Pattern Design Circle membershipPurchase the Complete Marketing CoursePurchase just the Branding Your Business Course (coming soon) from the Marketing CourseListen to the podcast episode on Affiliate Marketing-----I'd love to hear from you!Send a Fan Mail Message!
Are the measures you're taking to be more "productive" actually just causing you more headache and wasting you more time? Or are your productivity habits actually moving you toward your goals?In a world of hustle culture and a huge emphasis on being efficient and productive, it seems we've sometimes lost sight of what our real goals are and what productivity actually means and looks like.Inspired by an episode on Mark Manson's YouTube channel, where he interviews Cal Newport about one of his books on productivity, in this podcast episode I talk about: different methods of measuring productivity how taking breaks and going on vacation can be productivehow slowing down will come naturally when you obsess over the quality of your workI can't wait for you to dive in! And don't forget to let me know your thoughts by sending some Fan Mail!----------------Looking for support? I've got you!The Complete Marketing Course1:1 CoachingPattern Design Circle MembershipSend a Fan Mail Message!
When I approached Kim McBrien Evans of Indigo Dragonfly about being a guest on the Pattern Design Circle Podcast, she said, "Let's talk size inclusivity and what TRUE size inclusivity looks like!"Kim wears many hats, as a knitwear designer, yarn dyer, teacher, and passionate advocate for inclusive sizing.She shares, "I believe that size inclusivity and good fit work best as a partnership between the maker and the designer. The designer's role is to understand how body proportions work and how they interact with clothing. The maker's role is to understand how their body is unique, and how their proportions may not match the pattern they wish to make. As designers we can start by observing bodies in clothing, and using that visual information to teach us how clothes and bodies interact at any size. As makers, the more we learn about our bodies and how we like our clothing to fit, the stronger our partnership with our favourite designers becomes."I can't wait for you to dive into this episode, where we start from the basics of what inclusive sizing even means and dig into the practical applications for knit and crochet pattern designers like you and me. Want to learn more about Inclusive Sizing? Join the Pattern Design Circle membership, and learn from 50+ experts, including Kim!-----------------------------------Connect with Kim/Indigo Dragonfly online!PatreonKim's Ravelry Designer pageIndigo Dragonfly Website-----------------------------------Looking for support? I've got you!The Complete Marketing Course1:1 CoachingPattern Design Circle MembershipSend a Fan Mail Message!
I won't lie... I've been dragging my feet about recording (and sharing) this episode. At first, I had a sense of relief having spoken the words into existence... and then all the fears and imposter syndrome came creeping back in again.Why have I been procrastinating on this episode? Three main things:fear of folks thinking I'm a failuresadness and guilt that I didn't give the past change enough timeperfectionism - wishing all of the new things were in place and perfect before sharingBut once I'd recorded the episode and thought about sharing the episode, I knew it also had to do with my own vulnerability. Would you think that I was too negative? Or that I was sharing too much from my personal life? Would you find it boring? And if any of those were true, would it mean I'm a bad podcaster? From the recent survey, I know you're looking for just straight-up tips and you aren't as interested in the way I talk about business - looking at all of the places for nuance, taking into account our whole life picture, paying attention to authenticity and passion, and discussing the reality of the ups and downs. But it's still a core part of my brand and who I am. And I still believe our deepest connection comes when we're willing to be open and vulnerable with each other.Even though I guess it's been a while since I've really been vulnerable in my business. Sometimes there are experiences that knock you down and cause you to retreat a bit. They confirm some of your greatest fears and make you question things. And I've had several of those over the last few years. Experiences that have made me want to just give up on everything and move to a different industry entirely.But obviously I haven't. There's still a fire and a passion in me, and a sense of work that hasn't been completed.And as hard as it is to share this episode, I know I'll regret it if I don't.In this podcast episode, I share a brief recap of what's happened over the past year (plus), both in my business and my personal life, to lead to some more changes here for Pattern Design Circle. And, don't worry, it's not all stories and gloom! There are new and exciting things on the horizon. Start checking them out here:New Pattern Design Circle websitePattern Design Circle membership is now open 24/7Find the podcast via the websiteSend a Fan Mail Message!
Creative entrepreneurs are a special kind of entrepreneur, and as a creative entrepreneur, I say that in the most positive and loving way. Our mission, our fuel, and our inspiration are different than others. We have a passion for creating, and sometimes that can make entrepreneurship difficult. Sometimes we feel like it's a constant pulling between creativity and entrepreneurship. Where's the balance? Is it possible to be "successful" financially and to be fulfilled creatively? Is it better to be focused on the passion and creativity or to be focused on the business?This podcast episode is inspired by an interview I watched on the Colin & Samir show with Max Fosh, a well-known YouTube creative entrepreneur known for the extensive lengths he will go to for the sake of humor. One of my favorite gems from the interview was discussing two different metrics of success that we as creative entrepreneurs have - one metric relating to our passion and creativity, and the other relating to financial success. So, of course, we dive all into a conversation on that, plus other gems from the interview, including a quick path to a short career, constraints as creatives, and failing as a creative.I hope that these perspective shifts are as inspiring, motivational, and impactful for you as they were for me! -----Looking for support? I've got you!The Complete Marketing Course1:1 CoachingPattern Design Circle Membership
Rather than asking what Carolyn has done, perhaps we should be asking, "what hasn't she done?!" From pattern designing to teaching classes in the local yarn shop she co-owned to working with creatives on Patreon (and so much more), Carolyn of Coulee Crafts truly has dabbled in so many areas of the fiber arts industry (and beyond)! I believe she truly deserves to be called a multi-passionate creator! In this episode, I introduce you to Carolyn and we talk about her passion for crochet design, what makes her designs so fun and unique, how teaching classes has influenced her work as a pattern designer, and her love for cultivating community. Currently, Carolyn is living on a hobby farm that she's working to turn into a fiber farm, hosting a YouTube channel, designing, and working outside her business. Plus, Carolyn focuses on designing "the most smile-inducing weird stuff I can" so what's not to love about that?!-----Connect with Carolyn online:YouTubePatreonCoulee Craft Club Discord-----Looking for support? I've got you!The Complete Marketing Course1:1 CoachingPattern Design Circle Membership
The Pattern Design Circle Podcast just celebrated its second birthday! I don't know if I'm feeling like “it's already 2 years old?!” or “it's only 2 years old?!”But I do know that it's definitely something I really love doing, and that I've been continuing to make it more and more a focus in my business. I love how I can show up authentically and talk about business and all the things with you.In this episode I recap a bit from the past - including some statistics and favorite episodes - and share a bit about what to expect for future episodes. Plus, I share about an opportunity to win a free 60 minute coaching call with me!To celebrate the podcast anniversary, I'm giving away one free 60-minute coaching call to someone who fills out this survey - it's just 5 quick questions on what you'd like to hear more about on the podcast, and if you don't listen to the podcast, how you'd prefer to receive that content instead! Thanks so much for taking the time to complete it, and I can't wait to work with one lucky winner soon! ------------TOP 5 EPISODES OF ALL TIME:5 Pillars to Building a Successful Pattern Design BusinessMarketing 101: Methods, Strategies, and Why It's ImportantStop Buying All the Things! That Course Isn't the Solution. Here's What You Need InsteadMoving the Needle in Your Pattern Design Business - with Shelley Brander of Knit StarsWhat to Include in Your Knit or Crochet Pattern----------Looking for support? I've got you! The Complete Marketing Course1:1 CoachingPattern Design Circle Membership
Recently, I've been feeling very inspired by listening to content from creatives outside the arts and crafts industries. A couple of weeks ago I watched the Project Iceman documentary produced by Yes Theory!, and I absolutely loved it, and keep mentioning in all sorts of conversations. It's one of those pieces of content that not only resonated with me, but it truly inspired and motivated me as a creative entrepreneur... which is why I want to share about it with you, in case you need the same kind of boost.In this episode we're talking about what Anders accomplished in Project Iceman mentally, and specifically what he accomplished despite everyone telling him he would fail.It's true: entrepreneurship isn't easy. Following your dreams and passions as a creative are not easy. And it isn't any easier when it feels like you don't have a proper support system around you. However, Anders proves to me that you can prove the naysayers wrong even if you don't have people believing in you. You can build your support system slowly, but what's going to be most important is your own belief in yourself and your determination to follow through.My goal with this episode is to pass along just a smidgen of the inspiration that I felt from this documentary. To remind you to pursue your dreams, even when it's hard, even when folks tell you it's not possible. Your journey is your journey, and your journey alone. It's ok if other folks don't get it. Keep crushing it, and I'm here cheering you on!-------Need more business and design resources and support? Don't worry; I've got you!Check out Pattern Design Circle for resources and community for knitting and crochet pattern designers. Included in Pattern Design Circle is a featured guest discussion with Kiffanie where we talk all about copyright and trademarks!NEED A PERSONAL COACH? Book here.
Something I hear over and over again is, "I didn't get into this because of the business side of things; I got into it because I love knitting!" and I know it's something that most of my audience can relate to. So, chances are pretty high that you don't jump up and down with excitement over "all the legal stuff."Thankfully, I'm going to introduce you to your new best friend in this episode! Kiffanie Stahle is both a lawyer and a creative business owner. She's even a maker in the fiber industry! So she gets it. And, something she's really great at is talking about "the legal stuff" to make it easier for creative business owners to understand.In this podcast episode, we're specifically talking about contracts. We will be chatting about all of these questions: Why are contracts important? When should I use a contract in my business? What are the key elements of a contract? And Kiffanie even provides an audit on this episode of the contracts that she's signed with me!If you're feeling uncertain at all about contracts in your business, this episode is for you!-------Resources from Kiffanie:NextLegalStep.comTheArtistsCourtyard.comLegal Roadmap for Your Creative Business book*LLC for Your Creative Business book**Note: these links are my affiliate links through Amazon, meaning I may receive some compensation, if you purchase through the link. It does not change the price that you pay for the product.-------Need more business and design resources and support? Don't worry; I've got you!Check out Pattern Design Circle for resources and community for knitting and crochet pattern designers. Included in Pattern Design Circle is a featured guest discussion with Kiffanie where we talk all about copyright and trademarks!NEED A PERSONAL COACH? Book here.
It's no secret at all that there can be a lot of "need to," "have to," and "should" ideas that circulate the industry (and our brains) when it comes to running a creative business... and it's not always easy to discern how important those things actually are.In this podcast episode, we're diving into the topic of industry festivals and events. Is it important to attend these events as a knit or crochet pattern designer? Are you doing your business a disservice by not attending? What's the best way to show up at these events in order to get the highest ROI (return on investment)? What festivals and events actually fit your needs and terms of success? This episode addresses all of those questions swirling in your head!----------------------------------------------------------------------Need more business and design resources and support? Don't worry; I've got you!Check out Pattern Design Circle for resources and community for knitting and crochet pattern designers.NEED A PERSONAL COACH? Book here.
Maybe your current impression is a bit like mine was, and it feels a bit slimy and annoying. Or, maybe your ready to dive into it and wanting to know all the details. Or, maybe you're not very familiar with affiliate marketing, and you're looking for the basics of what it is, how it works, and how it could fit into your business.Whichever scenario you find yourself in, this podcast episode is for you. I'm diving into what affiliate marketing is, how it works for both businesses involved (and benefits the end customer), why I love affiliate marketing and want to incorporate more of it in my business, and how you might choose to use affiliate marketing as an additional revenue stream in your business.If you've listened to the episode and have come to the description for the promised links here they are! :)Sign Up to be a Pattern Design Circle AffiliateView My Favorite Knitting, Designing, and Business Products on my Amazon Storefront----------------------------------------------------------------------Need more business and design resources and support? Don't worry; I've got you!Check out Pattern Design Circle for resources and community for knitting and crochet pattern designers.NEED A PERSONAL COACH? Book here.
In a world that feels like it's constantly becoming less and less "real," so much of society - and our customers - are craving what's genuine and authentic. But in a world that demands SO MUCH for business owners, how can we possibly do it all?! Showing up online, marketing, creating our products and services, and serving our audience... it can get exhausting wearing all of the metaphorical business hats.Kinsey of Authentic AI for Entrepreneurs (and Feel Good Social) is obsessed with utilizing AI tools to improve efficiency WHILE maintaining your value as a real human with real emotions, and continuing to share authentic content, even when it is supported by artificial intelligence.In this podcast episode, we dive into the collective overwhelm we are seeing (and experiencing) with technology and the internet, the importance of providing value for your audience, choosing what to share with your audience, changes in content trends, our mixed feelings on storytelling, the 12 essential post strategy, and so much more.You can expect to receive a lot of permission and grace, as well as actionable tips for making content creation simpler and more authentic to you and your brand!Don't forget to check out Kinsey's 12 Essential Post Mini-Course if you're wanting to try that strategy! You can find it here on her page of course offerings.Plus, she's just launched her new course, Content Made Easy with Chat GPT, this week!--------------------------------------------------------------------Need more business and design resources and support? Don't worry; I've got you!Check out Pattern Design Circle for resources and community for knitting and crochet pattern designers.NEED A PERSONAL COACH? Book here.
In the previous episode we talked all about who might be watching you, ready to hand you your next great opportunity... but are you ready for it?In this episode of the Pattern Design Circle, let's chat all about how to be ready so you aren't scrambling to get ready when that opportunity arrives! From your social media to your website, from your patterns to your email funnel, let's talk about what it looks like to be ready for success.Is your social media and website properly introducing you, your brand, and your work?Is your work showcasing your expertise and value?What is your customer experience like?Is your business set up to handle success at a volume?Are you making it easy for folks to purchase from you?Is your celebrity crush even going to be able to contact you? Dive into this podcast episode to discuss all of these topics and more! --------------------------------------------------------------------Need more business and design resources and support? Don't worry; I've got you!Check out Pattern Design Circle for resources and community for knitting and crochet pattern designers.NEED A PERSONAL COACH? Book here.
You never know who is watching... and a lot of times this can evoke fear, perhaps even to the point that you choose not to show up. But have you thought of all of the POSITIVE ways people are watching you?In this episode of the Pattern Design Circle Podcast, we aren't just talking about your ideal customer that's watching you (and falling in love with your work) but also the person who's ready to hand you your next greatest opportunity. It might be a collaborator, a sponsor, a host, or even your favorite industry celebrity.There are always folks keeping their eye out for designers like you that have great talent and beautiful values, and you never know when they might stumble across your name, social media, website, or pattern design.Whether you're already waiting for the next opportunity, or you've been feeling discouraged if and when that next opportunity is coming, this podcast is here to inspire and motivate you. It's coming; you just don't know when!--------------------------------------------------------------------Need more business and design resources and support? Don't worry; I've got you!Check out Pattern Design Circle for resources and community for knitting and crochet pattern designers.NEED A PERSONAL COACH? Book here.
Accessibility can feel like a huge scope that encompasses so many things... because it does and it is! But in this podcast episode with Renee Van Hoy, Renee breaks down some simple easy-to-implement methods to start making your designs and business more accessible. Not only that, but she provides insight on who this helps, how it helps them, and what a huge difference it makes in their lives and making.And it impacts every part of your business, from your social media and email marketing to your website design, and of course, your knit or crochet patterns. It can all feel overwhelming if you're not familiar with it, but Renee encourages knit and crochet pattern designers to just start with one or two pieces and build on that. It really is doable!Plus, Renee has tremendous resources available for designers. For just $20, take the Accessible Patterns Course; not only will you learn all about making your patterns accessible, but you'll support the Accessible Patterns Index, and receive a free pattern review from Renee. And any time you publish an accessible pattern, you can let Renee know, and she will add it to the Accessible Patterns Index, an incredible resource for folks who benefit from accessible patterns.------Need more business and design resources and support? Don't worry; I've got you!Check out Pattern Design Circle for resources and community for knitting and crochet pattern designers.NEED A PERSONAL COACH? Book here.
Maybe you're sick and tired of seeing free knitting and crochet patterns everywhere. Or you're trying to figure out why in the world there are so many free patterns out there. Or maybe you're trying to figure out how to utilize free knitting patterns in your business model.In this podcast episode, we talk all about free crochet and knitting patterns: why (and how) you might choose to incorporate them in your marketing strategy, how businesses are making money off free patterns... and of course my hesitancies and mixed feelings around it.But of course, through it all, I remind you that you are the boss of your business. You get to choose what feels best to you. You get to choose your business model. And you get to choose if (and how) you incorporate free knit and crochet patterns in your business model.Tune in now to get the full run down so you can choose what's best for you.------Need more business and design resources and support? Don't worry; I've got you!Check out Pattern Design Circle for resources and community for knitting and crochet pattern designers.NEED A PERSONAL COACH? Book here.
We have reached the final of seven episodes in the planning series! However, this one is a little bit different! Rather than talking about planning and goal-setting specifically, we're talking in this episode all about how to make achieving those goals and plans FUN!Yes, we're talking all about how to make business more fun, even the super boring, frustrating, and overwhelming tasks that you keep avoiding!Sure, it's kind of a mindset thing, but in these episode I share 15 (sometimes silly and ridiculous) different ideas to gamify the boring and overwhelming tasks, so you can breeze through them and they aren't hanging over your head anymore. Plus, it'll bring you closer to actually achieving the beautiful goals and plans you made for your business!And I don't just leave you with 15 ideas, but I also share how to generate more games ideas that you'll love.-----------Simplify, organize, and focus with these super simple printable worksheets.Want to laminate your sheets? This is the laminator I bought!Join Pattern Design Circle for accountability, coworking, community, and resources.
Jessica, the knitting pattern designer behind Double the Stitches, started her business as several of us do, with selling hand knit products. However, she was selling knits to photographers for baby photoshoots! In this episode, she shares a few of the challenges with that and how it lead to a pivot designing knitting patterns, leaving her job at a local yarn shop, and diving deep into community building online.In this episode, we chat about her free group, paid group, in-person events, and the free upcoming virtual summit, Knit Happy! Summit, happening next week: February 15-18, 2024.Be sure to tune in for an inside peek at all the things, including the inspiration behind the name "Double the Stitches" inside this episode!Join the free Knit Happy! SummitSign up to be an affiliate for the Knit Happy! SummitJoin the Double the Stitches Patterns group on FacebookSign up for 5 Community-Building Tips -----------------------------------------------------------------------------------------------------------Join Pattern Design Circle for community support, business growth, and networking.Get 1-on-1 support for your knit or crochet pattern design business.
We're a month into the new year. How are your plans going so far? How are you feeling about the next 11 months, or even the rest of the quarter? Whether you feel like you've already fallen off track when it comes to your goals and plans for 2024, or you're worried about it heading that direction, this episode is for you.In this episode, I talk all about actionable ways to ensure you actually follow through with your plans and achieve your goals. Grab your pen and paper because this one's packed!-----------Simplify, organize, and focus with these super simple printable worksheets.Want to laminate your sheets? This is the laminator I bought!Join Pattern Design Circle for accountability, coworking, community, and resources.
Hortense, the knit and crochet pattern designer behind Knitting with Chopsticks, unexpectedly started her business in 2018, never anticipating it'd become her full-time job. Five years later, designing is her full-time job, plus she hosted her first crochet summit last year, is hosting her first knitting summit February 1-4, 2024, and runs a membership community for knitters and crocheters! Inside this episode, we talk about hating social media, the beauty of running a business using blogging (and free patterns), what it's like to host a summit (and what a summit is), and information about the upcoming Knit Your Wardrobe Summit.We were so busy talking that I forgot to mention it inside the episode - the class topic that I'm presenting on is Making Garment Adjustments Using Your Actual Gauge!Find Hortense online at knittingwithchopsticks.com.Join the FREE 4-Day Knit Your Wardrobe Summit here. (Check out the All Access Pass and Superpack here.)Sign up to share the summit as an affiliate here.------------------------------------------------------------------------------------------------------Check out Pattern Design Circle for resources and community for knitting and crochet pattern designers.LIMITED TIME: Get 20% off your first month inside Pattern Design Circle here with coupon code NEWYEAR through January 31, 2024.NEED A PERSONAL COACH? Book here.
Whether you've been seriously considering translating your knit or crochet patterns or it's never crossed your mind, you are in for an absolute treat in this episode!Not only is Julie an absolute gem, but she shares ALL about the ins and outs of translating your pattern to another language(s). In this episode, you will learn:Why you might want to translate your patterns How to choose which language(s) to translate your patterns toWhat to expect when working with a pattern translatorHow to incorporate pattern translation in your design processWhat to look for in a pattern translator.... and more! (of course)Visit Julie of ACCROchet on her website for info on her crochet patterns, translating services, tech editing, and more!You can also view a quick list of links for all things ACCROchet here.And last but not least, check out the collective for French speaking business owners here.-------------------------------------------------------------------------------------------------------------Check out Pattern Design Circle for resources and community for knitting and crochet pattern designers.
Finally! Let's talk about ACTUALLY planning the year. If you've been following along, this is the fifth of a series of podcast episodes all around planning in your business for the new year.In this episode, we are going to talk about how to actually set goals (and a plan to support those goals) that you're going to be excited about and that feel good to you. We'll be tying together all of the pieces from this planning series so you feel confident with the next step.If you struggle to know where to start or what to do to create a goal and a plan, this episode is for you!Need more resources and support? Don't worry; I've got you!Check out Pattern Design Circle for resources and community for knitting and crochet pattern designers.LIMITED TIME: Get 20% off your first month inside Pattern Design Circle here with coupon code NEWYEAR through January 31, 2024.NEED A PERSONAL COACH? Book here.
Confession time: I hate money goals. Actually, that's not 100% true. I love them and I hate them (and I talk about why in this podcast episode). But either way, I'm over them. I'm over them defining my business. I'm over making them the BIG goal in my business.And I know I'm not alone. The truth is, money goals just don't fit everyone. Whether it's your lifestyle, your personality, the mission and goals of your business... or they just don't seem to work for you.Planning and goal-setting primarily around money goals is the traditional way of setting up business goals. But it's not always the best way to plan, and I'm over it! So in this episode, I share what money goals are, how they are traditionally used for planning and goal-setting, and other metrics (and methods of planning) you can use as the focal point of your 2024 business and life planning. This is the fourth of a series of podcast episodes all around planning in your business for the new year.Check out Pattern Design Circle for resources and community for knitting and crochet pattern designers.LIMITED TIME: Get 20% off your first month inside Pattern Design Circle here with coupon code NEWYEAR through January 31, 2024.NEED A PERSONAL COACH? Book here.
Even with the most thrilling job that you absolutely adore, even with the most exciting plans and goals, the human body needs breaks. And chances are, if you're reading this description and listening to this episode, you are living in a human body. What that means is: you need breaks. You need to create time and space for rest.I feel like our society is currently facing a crisis of exhaustion, due to a number of reasons, including our hustle culture to constant keep pushing. To keep driving toward the next goal, keep working until we can't work any more. Our brains are tired. Our bodies our tired. We need rest.If you're suffering from exhaustion and burnout currently, you definitely need to take breaks. And if you're not already suffering from it, you need to take breaks to allow yourself the space so you don't end up there.If you're anything like me, no matter how exhausted you are, you get exhausted about all the new ideas, the possibilities, the things you can achieve.... and suddenly your whole month, quarter, year is crammed full.Starting now, we aren't doing that anymore, ok?Taking time for rest and breaks not only takes care of you - allowing you to feel better and show up better - but it also creates more space for creativity, for excitement, and for all of the amazing emotions you want to feel in your business (rather than dread and frustration and exhaustion). In this podcast episode, I talk all about planning your year in a way that creates space for breaks and for rest. And not only creating space for it, but making it one of the top priorities as you're planning.Feel skeptical about making the time and space in your own life? I totally feel you. Let's dive into the why and the how for your business planning. This is the third of a series of podcast episodes all around planning in your business for the new year.Check out Pattern Design Circle for resources and community for knitting and crochet pattern designers.LIMITED TIME: Get 20% off your first month inside Pattern Design Circle here with coupon code NEWYEAR through January 31, 2024. NEED A PERSONAL COACH? Book here.
I'm sick and tired of business owners following the "rules" established by other business owners, designers, influencers, you name it. Whomever it is in your sphere that's saying "you have to do XYZ to be successful" or "a successful design business looks like ABC" or "planning the new year needs to include LMNOP."I'm tired of you feeling less than because you're following someone else's definition of success, someone else's rules, someone else's terms and conditions, someone else's dream business and life. If you're still getting caught up in any "I have to" and "I need to" stuff, or feeling tempted by the shiny thing that Susie Whats-Her-Face has or does (and let's be real, it never goes away 100%,) then this episode is for you.In this episode of the planning series. we're talking about business (and life) planning in a way that is aligned and authentic... as well as what that even means! AND we're talking about how to audit plans you've already made to know if they really are a good fit for you! So buckle up, grab out your pen and paper, and get ready to plan your best year yet... the year that's on YOUR terms according to YOUR dreams. This is the second of a series of podcast episodes all around planning in your business for the new year.Check out Pattern Design Circle for resources and community for knitting and crochet pattern designers.
Do you have a habit of setting yourself up for success? I believe many of us are very used to setting ourselves up for failure, or at least make the chances of success more difficult. This is for a variety of reasons: lack of example, lack of clarity and focus, not understanding what our unique definition of success is, and beyond. In this episode I dive into a few ways that we often set ourselves up for failure when planning.How many times have you recycled a goal from a previous year, or a goal that you've seen someone else make - without truly checking in with yourself to see if if felt important or meaningful to you? How many times have you set goals and plans that sound good - but failed to check in with how they really felt and what they really meant?In this episode, we chat about reflecting as a method of preparation for the planning and goal-setting process in order to set ourselves up for success. This allows us to be better in tune with what we truly desire, what works for us, and motivates us, as well as being aware of the historical data of what we can expect and what we can improve on.This is the first of a series of podcast episodes all around planning in your business for the new year.Check out Pattern Design Circle for resources and community for knitting and crochet pattern designers.
We are each on our own journey, and we love to hear about other's journeys: what inspires them, how they got to where they are, if they have any secrets, and more. Last year I hosted a featured pattern designer every month on my Instagram account to talk about all the details that we don't usually see online.Join us for our twelfth (and final of this series) featured knitting pattern designer, Anna Johanna.In this live chat, we talk all about Johanna's journey to knitwear design (recently moving to full-time designing and away from her work in research in statistics), inspiration, the design process, inspiration, movies, and beyond. (Be sure to keep tuned to learn about her eclectic movie tastes and how she still struggles to think of herself as a creative. We hope you enjoy getting this deeper look behind her design work!You can find her work on Instagram, on her website, and on Ravelry.Join the Pattern Design Circle for community support and help elevating your designs and business.