Podcasts about scribbles

Mark's mouth is experiencing a lot of changes right now, and so is the air in his pens. Grant wants to relitigate pocket setups.Mark brings Sarah's Scribbles. Grant outlines his approach to waking up, and it's a doozy.Grant brings Breaking Cat News. Mark is all-in on helpful formatting, no matter the medium.Send feedback to comicalstart@gmail.com.

Episode Summary: In today's episode, we're tackling one of the biggest transitions in early literacy—helping students move from writing individual letters to constructing full sentences. If you've ever wondered how to bridge the gap between handwriting and confident writing, this episode is for you! We'll walk through: ✅ How to transition from letter formation to writing words ✅ The role of phonemic awareness and sound-to-letter mapping in writing ✅ Scaffolded word-building to strengthen encoding skills ✅ Sentence structure—teaching kids what makes a complete thought ✅ Engaging strategies like “Who/Do” sentences and The Missing Piece Game ✅ Why dictation and shared writing are essential for early writers ✅ How to make writing meaningful and connected to real-life experiences By the end of this episode, you'll have a clear, step-by-step approach to support your students as they grow into confident writers! FULL SHOW NOTES HERE

In this episode, Kehla shares her journey of turning “scribbles on a piece of paper” into a signature program that generated over $100K in sales within a year.   She candidly reflects on the challenges she faced, including financial struggles, lack of clarity in her messaging, and the need to unlearn misaligned strategies. A pivotal moment in May 2023, sparked by a vulnerable conversation about money, became the catalyst for radical responsibility and refinement in both her business and mindset. By getting specific on her ideal client—helping spiritual entrepreneurs create scalable signature programs using Human Design and Gene Keys—Kehla transformed her approach and results. She emphasizes the importance of mastering the basics, staying curious, and embracing the slow, steady process of entrepreneurship   Sign up for the Ask + Align Podcast series event (Jan 1-5th)   Work with Kehla: The Edge Mastermind ft. Signature Program by Design Get the Gene Keys Podcast Compendium   Check out Kehla's website Grab Kehla's Freebies Follow Kehla on IG Follow Kehla on Insight Timer

Today's episode opens with a Planner Peace segment from Sarah's friend and coworker Kathleen who uses a medium-sized At-A-Glance Weekly and Monthly (available here: https://a.co/d/5tnHJZ5). This planner may appear basic but it packs a punch in terms of features (and the paper is nice, too!). Then, Sarah provides a review of the Just Scribble Plans Vertical Weekly A5 Planner (available here for preorder: https://www.shopjustscribble.com/products/plans-vertical). It's a 2-volume set and a LOT of planning real estate. Sarah then shares some ideas of things she wants to do differently with her own planning in 2025, followed by a listener question asking for an example of how "Plan a Neighborhood Party" would make its way through the Nested Goals system. Info on BLP at Home Planning 2025: theshubox.com/courses Episode Sponsors: Jenni Kayne: Check out their amazing gifts, from candles to their iconic sweaters . Visit jennikayne.com; listeners get 15% off your first order when you use code PLANS at checkout. PrepDish: Visit PrepDish.com/plans for your first 2 weeks, FREE. Learn more about your ad choices. Visit megaphone.fm/adchoices

We all have notebooks of our own, whatever form they take. Scribbles, words, whispers, desires, rants and erasures may be entered and so the body bounds and extends. Judith Vrancken dog-ears pages, spinning her encounter with the work of the choreographer Alexandra Bachzetsis, and the piece Notebook is, by no coincidence, an exploration of her own biography. How do we choose to present ourselves? And what constitutes the presence of a person? Sincerely and bluntly overturning lust, sexuality, the interplay of power and surrender, what you imagine seeing on stage and what is actually taking place may joyfully intertwine. Expect denim and performative gestures that sketch an intimate archive of bodies and ideas for imagined futures. Or you could get carried away by Alexandra's back muscles telling a story of their own. Written by Judith Vrancken. Introduction and outro voiced by Johnny Vivash. Editing and sound design by Tobias Withers. Credits to Alban Schelbert for the sound clips. Curated by Justine Gensse. Produced by the Extra Extra team. Hosted on Acast. See acast.com/privacy for more information.

When you give a signature for a purchase, document, or even autograph, do you write in proper cursive? Or are you like Jon, who believes in the power of a scribble?

[18+] Chad takes Nigel back to his place to make good on his word to show the cat how he feeds. Is Nigel really ready for it?Tonight's story is the second and final part of “Intense Research” by Scribbles Monhagen, who is still just as surprised as you are that they wrote another lewd story They are also the author of Downward Dog as well as various other stories. You can find more of their stories on their personal blog's works published page.Read by Ta'kom Ironhoof, the Equine Charmerthevoice.dog | Apple podcasts | Spotify | Google PodcastsIf you have a story you think would be a good fit, you can check out the requirements, fill out the submission template and get in touch with us.https://thevoice.dog/episode/18-intense-research-by-scribbles-monhagen-part-2-of-2

A mystery is solved, storage is assigned, and your hosts may or may not have physical actualizations of youthful accomplishments.Grant brings Foolish Mortals. Be wary of chainsaws no matter your footwear. Your hosts swap dreams.Mark brings Sarah's Scribbles. Grant is, like, totally low-maintenance.Send feedback to comicalstart@gmail.com.

[18+] When an assignment has Nigel meet and interview his first vampire, he finds himself growing more and more intrigued about how he feeds. Tonight's story is the first of two parts of “Intense Research” by Scribbles Monhagen, who is just as surprised as you are that they wrote another lewd story. They are the author of Downward Dog as well as various other stories. You can find more of their stories on their personal blog's works published page. Read by Ta'kom Ironhoof, the Equine Charmer.thevoice.dog | Apple podcasts | Spotify | Google PodcastsIf you have a story you think would be a good fit, you can check out the requirements, fill out the submission template and get in touch with us.https://thevoice.dog/episode/18-intense-research-by-scribbles-monhagen-part-1-of-2

Continued reaction to the Packers win in Week 2. Benny scribbled all over his papers which triggers Brad to ask if he's bored. Becoming Relevant. Bryan Bulaga joins.

Wulfffffy and Scribbles have a chat.

In this episode, Sarah and Ash chat about the upcoming SWPC Planner Party, Sarah's Shop  Scribbles By Starlight and her Youtube Channel, Messy & Beautiful. What the etiquette should be when you have a bad experience with an event or product when it comes to small businesses. We hear all the details about the 2024 Advent collection, which Ash is especially excited about as they only saw the 2023 advent reveal video after the closing. Sarah shares about why visibility is important for her shop and her goals for Scribbles By Starlight over the next few years. Messy & Beautiful Youtube Channel Scribbles By Starlight Shop Scribbles By Starlight Instagram

Tonight, let your little spend time with Scribbles, the silliest of piglets, who will make them feel warm and cosy as they drift off to sleep. With soothing rhymes, soft sounds and repetitions, your tots will sleep soundly through the night. Upgrade to Koala Tots Plus for full ad-free access to four kids shows, bonus episodes and 8 hour episodes in two taps ⭐️https://koalatots.supercast.com Please hit follow and leave us a review.

Artists, including Sarah Andersen (Sarah's Scribbles), are pushing back against AI art in court, and the judge seems to be letting the case move forward. Is this going to stop generative AI from scraping art and putting artists out of work, or just delaying the inevitable? ➡️ Tip Jar and Fan Support: http://ClownfishSupport.com ➡️ Official Merch Store: http://ShopClownfish.com ➡️ Official Website: http://ClownfishTV.com ➡️ Audio Edition: https://open.spotify.com/show/6qJc5C6OkQkaZnGCeuVOD1 Artists are pushing back against AI for repurposing their art without permission, leading to concerns about copyright infringement and the potential loss of income and misrepresentation. 00:00 Artists push back against AI for repurposing their art without permission, with a recent win in court and potential implications for other AI companies. 03:20 Proving copyright infringement with generative AI is difficult, claims against companies were dismissed but the case will move forward to Discovery for the artist to uncover information. 06:10 Artists are suing over the use of their designs in AI-generated works, raising concerns about copyright infringement and the lack of protection for AI-generated content in the movie industry. 10:46 The court dismissed the case due to lack of clarity on generative AI, but allowed the lawsuit to move forward without identifying specific individual works used by the artists. 12:28 Schools using AI plagiarism checkers without understanding them leads to unfair accusations of plagiarism and zero grades for students, questioning the use of AI checkers in defining scientific terms in a paper. 14:48 Generative AI can produce images similar to artist works, leading to issues of copyright, crediting, and harassment. 17:11 Artists are worried about generative AI copying their work and the potential loss of income and misrepresentation. 19:04 Artists are considering using blockchain to protect their art from generative AI, but it may require paying AI companies for protection and minting their digital art as NFTs. About Us: Clownfish TV is an independent, opinionated news and commentary channel that covers Entertainment and Tech from a consumer's point of view. We talk about Gaming, Comics, Anime, TV, Movies, Animation and more. Hosted by Kneon and Geeky Sparkles. Disclaimer: This series is produced by Clownfish Studios and WebReef Media, and is part of ClownfishTV.com. Opinions expressed by our contributors do not necessarily reflect the views of our guests, affiliates, sponsors, or advertisers. ClownfishTV.com is an unofficial news source and has no connection to any company that we may cover. This channel and website and the content made available through this site are for educational, entertainment and informational purposes only. These so-called “fair uses” are permitted even if the use of the work would otherwise be infringing. #AI #Tech #Comics #Art #News #Commentary #Reaction #Podcast #Comedy #Entertainment #Hollywood #PopCulture #Tech

We finally get an answer to the age-old question: What is Jordan doodling when William's talking? The boys hear about an underground deodorant black market opening up in a G&Diva's home and William has received a very flattering drawing of Campman that's got us all hot under the collar. Join Sexted Extra and laugh along to William Hanson and Jordan North helping you navigate the challenges of modern life ad free at https://plus.acast.com/s/sextedmyboss. Hosted on Acast. See acast.com/privacy for more information.

In this episode of "Concerts That Made Us," Brian engages in a captivating conversation with musician Basson Laas about his dynamic career and his recent single, "Worth Loving." Basson delves into the evolution of his music since his high school days, offering a detailed account of how his sound has matured and diversified over the years. He provides an in-depth look at the recording process for "Worth Loving," sharing insights into the meticulous work that goes into producing a polished track, from initial songwriting to final mastering. Basson also opens up about the challenges and triumphs of transitioning to a full-time music career, discussing the financial uncertainties, the need for relentless self-promotion, and the importance of building a dedicated fan base.The episode shines a spotlight on the unique and heartwarming music video for "Worth Loving," which tells the story of a man's deep and enduring relationship with his dog. Basson explains the creative vision behind the video, the inspiration drawn from his own life, and the collaborative effort with the director and crew to bring this touching narrative to life.Throughout the conversation, Basson shares a series of memorable concert experiences that have significantly influenced his musical style. He recounts specific performances that left a lasting impact on him, from intimate club gigs to large festival stages, and how these experiences have shaped his approach to live shows and audience engagement.The discussion concludes with Basson reflecting on his musical influences, citing artists and genres that have inspired him throughout his career. He also shares his future aspirations, including upcoming projects, potential collaborations, and his goals for the next phase of his artistic journey. This episode provides listeners with a comprehensive and intimate look into Basson's life as a musician, offering both inspiration and a deeper understanding of the dedication required to pursue a career in music.Find Basson Laas here:https://www.facebook.com/bassonlaasmusicFind CTMU hereLinktreeNewsletter: https://concertsthatmadeus.aweb.page/p/f065707b-2e34-4268-8e73-94f12bd2e938Save 10% on Band Builder Academy membership by following this link https://bandbuilderacademy.com/Brian_Concerts/join and using promo code "concerts" at signup Become a member at https://plus.acast.com/s/concerts-that-made-us. Hosted on Acast. See acast.com/privacy for more information.

Episode #116. This week on the podcast, I sat down with Elle Evans, an anesthesiologist and academic researcher by day, and a writer by night, who shares the emotional rollercoaster of her writing journey publishing under a not-so-secret pen name.  Elle delves into the intrinsic joy she finds both in her day job and pouring her soul into her writing, emphasizing the importance of cultivating an expansive life outside the hospital.  In this episode, she vulnerably recounts the challenges she faced, including the exhaustion of countless rejections and the inner turmoil of questioning whether to continue pursuing her dream.  Despite facing numerous setbacks and doubts, Elle persevered through the process of submissions and revisions, supported by her unwavering determination and the steadfast encouragement of her loved ones. Tune in to hear how Elle navigates her dual identities and be inspired to chase your dreams, no matter how diverse they may be. Connect with Elle Evans: Website Instagram Buy Wedding Issues by Elle Evans Connect with Lupe: Website Instagram

Send us a Text Message.Join Alex Sarlin and Ben Kornell as they explore the most critical developments in the world of education technology this week:

Send us a Text Message.In this episode, Steve Daly, CEO of Instructure, discusses the major announcements from InstructureCon 2024, including new developments in Canvas and other products, the integration of AI features like discussion summaries, multilingual support, and smart search, and Instructure's plans to support lifelong learners through partnerships with Parchment and Scribbles, enhancing student mobility and demonstrating competencies with rich credentials.Highlights:

How much of your work would you consider "top tier?" Fifty percent? Twenty percent? And speaking of the top tier, Brad and Dave share a partial list of people they think should be nominated for a Reuben Award this year.In this episode, Brad and Dave discuss the ratio of their work that they consider to be top-tier. They also talk about the benefits of posting comics panel by panel. Next, they share their lists of cartoonists who should be considered for the golden Reuben Award. They also touch on the ethical dilemma of selling redrawn original art and the importance of original art in the collector's market.ON TODAY'S SHOWHow much work is "top tier"?Posting panels vs pagesWho would Brad & Dave pick for the Reuben Award?Redrawing pages to sell as originals?TAKEAWAYSPickleball is a fun and inclusive game that can be enjoyed by people of all ages.The ratio of top-tier work to average work varies for each cartoonist, but striving for improvement over time is important.Posting comics panel by panel is beneficial for mobile readers and helps capture new readers.The Reuben Award is a prestigious recognition in the cartooning industry. Nominations are based on the best work of the year.Sarah Anderson, the creator of Sarah's Scribbles, should be a strong contender for the Reuben Award due to her consistent and unique voice in the industry. The hosts discuss their top picks for cartoonists who should be considered for awardsThey mention Dana Simpson, Phoebe and Her Unicorn, Tauhid Bondia with Crabgrass, Asher Perlman, Darren Bell, Jonathan and Elizabeth from War & Peas, and several manga cartoonistsThey also touch on the ethical dilemma of selling redrawn original art and the importance of original art in the collector's marketCHAPTERS00:00:00 Introduction and Pickleball00:06:07 Striving for Improvement in Your Work00:28:49 Nominations for the Rubin Award00:32:38 Sarah Anderson: A Strong Contender for the Reuben Award00:34:25 Top Picks for Cartoonists Who Should Be Considered for Awards00:49:36 The Ethical Dilemma of Selling Redrawn Original Art   You get great rewards when you join the ComicLab Community on Patreon$2 — Early access to episodes$5 — Submit a question for possible use on the show AND get the exclusive ProTips podcast. Plus $2-tier rewards.Brad Guigar is the creator of Evil Inc and the author of The Webcomics Handbook. Dave Kellett is the creator of Sheldon and Drive.

Join us on our latest journey through the innovative world of AI-assisted Amazon selling! We kick off with the transformative capabilities of Helium 10's Listing Builder tool. Listen in as Bradley guides you through the intricacies of crafting the ultimate Amazon listing, utilizing cutting-edge tools with the power of AI to enhance searchability and PPC effectiveness. We also unravel the secrets behind the Listing Quality Score, ensuring you leave with the knowledge to make your product stand out in the Amazon marketplace. Discover the future of e-commerce imagery with our dive into AI image generators, perfect for your lifestyle main images, Amazon Post, and all A+ content formats. Bradley also shares his personal experience in creating stunning visuals, emphasizing the prompt-writing process to achieve images that could even eclipse the originals. In this conversation, the power of keyword optimization comes to life as we import vital search terms into Listing Builder, setting the stage for an Amazon algorithm-friendly listing. Whether you're a seasoned seller or new to the game, you'll gain invaluable insights on making your product shine. In our final chapters, we tackle the craft of creating and optimizing Amazon listings with the assistance of AI. Bradley walks you through the process, from studying competitor listings to tailoring the tone of your product description. The strategic use of keywords is front and center, as we focus on targeting specific audiences and enhancing product visibility. We wrap up with a look at how to optimize listings against competitors and discuss the advantages of syncing listings directly to Amazon. With these strategies at your disposal, you're well on your way to mastering the art of Amazon listing optimization. In episode 566 of the Serious Sellers Podcast, Bradley talks about: 00:00 - Mastering Helium 10's Amazon Listing Builder With AI 03:39 - Optimizing Keywords With Listing Builder 07:52 - AI Image Generator and Listing Creation 09:53 - Generating and Editing Amazon Listing Images 13:35 - Optimizing Keywords and Competitor Analysis 14:43 - Creating Amazon Listings With AI 21:22 - Optimizing Keywords in Listing Creation 25:11 - Understanding Amazon Keyword SEO Score 33:10 - Optimizing Amazon Listings With Listing Builder 33:41 - YouTube Keywords Analysis for Listing Optimization 40:38 - Creating Amazon Posts Efficiently with AI ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On Youtube: youtube.com/@Helium10/videos Transcript Bradley Sutton: 10 strategies that's going to help you craft your best Amazon listing with the help of AI, as well as even image generation and more. How cool is that? Pretty cool, I think. Hello everybody, welcome to another episode of the Serious Sellers Podcast by Helium 10. I'm your host, Bradley Sutton, and this is the show that's a completely BS-free, unscripted and unrehearsed organic conversation about serious strategies for serious sellers of any level in the e-commerce world. And this is another one in our series of Seller Strategy Masterclasses where I go deep into one of the Helium 10's tools that helps with a specific use case, and today we're going to be talking about Listing Builder. That's why I got my LB hat on right here. So we're going to be talking about everything from how to check the SEO score, about how optimized your listing is to the Amazon algorithm potentially, to how to generate images for Amazon posts, how to generate captions for Amazon posts, how to write a listing from scratch without even AI, how to use AI to write a listing in any language that you're trying to make for a new marketplace. How to import listings, how to export listings and sync them. We have a lot of strategies today. Hopefully, I don't have to split this up into two episodes. I don't even know how long this is going to take me, but this is going to be a lot of great information today that you're going to be needing in order to make your first or next listing on any Amazon marketplace that Helium 10 works on. So let's go ahead and hop into it. Bradley Sutton: Let's first talk about an introduction and overview to just Listing Builder tools so you can kind of get to know it and understand how to navigate in it. So, Listing Builder if this is your first time going into it, the way you can navigate there is through your list in under listing optimization in your menu and then hit the Listing Builder button. Now, if you've never had Listing Builder before, you're not going to have any listings here. I've got a few here because I've already obviously made some listings and done some test listings here in Project X. But this is the main dashboard when you sign in, where you're going to be able to view all of the listings that you are editing here in Listing Builder. And then there's different filters up here, like if you want to see, hey, which ones are the ones that are linked to Amazon listings, which are the ones that are synced to Amazon listings. We're going to talk about what that means later. Now one thing right off the bat is if I want to add a listing, I hit this button at the very top, add a listing. And here is where I can actually go directly to the image generation with AI tool. So there's going to be a specific training on how to use this. But if I just want to hop in and say, hey, I don't want to make a listing right now, but I want to be able to take one of my images and create something with AI, you're going to be able to do that. I can also create a listing from scratch or optimize an existing listing that I might have already. Bradley Sutton: Now, the core functionality of Listing Builder is just as the name sounds it's to build listings. So, in Listing Builder, this is a place where you can start writing your title, your bullet points, your description and even your backend generic keywords, and, if your listing has it, you can have subject matter here as well. Now, why even make a listing in Listing Builder as opposed to writing in Seller Central? Well, it's about the keywords. Obviously, Helium 10 is known for our keyword research tool like Cerebro, Magnet, etc. You've probably utilized it to get the best keywords for your product or niche. Well, what you're going to want to do is import all of those keywords to Listing Builder. I'm going to show you how to do that in a later strategy here. Now, by having all of your keywords here in Listing Builder, now you can make sure that you're using it in your listing. There's a line that comes through every time you use it. It even tells you how many times that you have used those keywords and also it shows you all the individual keywords that make up those phrases up here at the top. So again, this is so important because you could have the best keyword research in the world. But if you didn't put that keyword in your listing, are you going to be searchable for it? Are you going to be able to run PPC on that keyword? Probably not, because you're probably not even going to be indexed. Bradley Sutton: Now, some newer features of Listing Builder that we're going to talk about is listing quality score. There'll be a strategy about this, your keyword performance rank. You know I developed a formula over the course of like six to eight months where I launched tons and tons of listings and I was able to try and get as close as I could to the kind of way to optimize your listing that is most beneficial for the Amazon algorithm in ranking, and so we developed a formula so that this score will go ahead and reflect how optimized your listing is. So I'm going to show you, throughout these strategies, how to use that score to make sure that you've got the most optimized listing compared to your competitors. Now, if you have a diamond plan, you've got access to those listing scores, as well as also the ability to build your listing with AI. Bradley Sutton: All right, now, who might this AI feature before? It could be. Maybe you, like me. If I'm selling in Amazon Germany, I don't speak German. I can use Helium 10 to get all those German keywords. I don't even know what those keywords maybe mean. I can actually write a perfect sounding German listing with AI, even though I speak English, by writing English into Listing Builder and putting all the German keywords I want to rank for, and this Listing Builder will go ahead and use AI in order to write all my title, bullet points, et cetera, using those important keywords I want. Another use case might be well, maybe you're a native speaker of the language that you're trying to write a listing in, but you've got writer's block. That happens to me sometimes. Right, where I'm like man, where do I start? I want a different vibe, right? Well, in this Listing Builder AI tool, you put the description and everything, and then you can say, hey, I want this to be a humorous vibe or educational, or empathetic or inspirational, et cetera, and then this will go ahead and create your listing in your own language, but maybe you're not going to use it exactly, but at least it gets you on the right track and like, ooh, I like the way, I like where the direction this is going. Let me go ahead and hop in there and kind of like tweak it a little bit so you can do that for your listing, or even make a Amazon post captions as well. So a lot to kind of like, you know, tackle here in Listing Builder. We're going to have a total of nine, 10 strategies now that I'm going to show you how to do a lot of the things I just alluded to here in this video. So let's go ahead and hop into it. Bradley Sutton: How to create images for Amazon using AI. Why is this important? How can it make you money? Well, in the past, you know, our only option was to maybe take you, you know, rudimentary, kind of like ghetto looking images with our phone or something like that, or pay a lot of money if we had it, you know, for professional pictures. That's still what I do, actually, but not everybody has enough money to be able to invest in professional photography right off the bat, or maybe we did, but then now we're like, oh man, I have this other idea for an image, or I want to do this or that, right. Well, that's where AI can come in, because AI can help you create different images. Now there's a lot of different kinds of images that AI can help you with. Now our AI image generator. Let me show you what it can do. It can create main images for your listing. It can also create images in the format of Amazon Post, which is a different format than a main image. You can make A plus logo images, A plus image header images all the different A plus module types of images you're going to be able to create using this AI image generator. You also would be able to make images that are designed for best viewing on a mobile browser. Bradley Sutton: So what is the process for this? I actually pulled up a listing here of a competitor product. All right, this is a coffin shelf. That is not my coffin shelf, but I saw a couple of his images and I'm like you know what this very well could have been done, maybe with AI, or maybe he paid a lot of money for this picture. And so, like I'm like, is it possible for me to duplicate this image that this guy has of his coffin shelf on this wall? You know, for those listening to it on their phones, I'm trying to describe it here. It's just a picture of a coffin shelf on a gray wall. There's like a plant on the ground, um, some books on the table, et cetera. Right, so I just downloaded his main image of his coffin shelf and then I went ahead and started writing this prompt so, so this is the prompt I wrote. Now, what I could have done is I could have just, you know, chosen a theme here and a theme setting, but I went to go in and make a description, so I put here hey, the pictured shelf is hanging on a light gray wallpapered wall, includes subtle decorative elements such as a small plant, a few simple artwork on the surrounding wall, separately from the main image. All right, I have things such as the product scale. This is the size I want the product to look like in the image. I can have things like a void, what I don't want to see in the image. I can choose different engine models stability, ai or AWS, bedrock, titan. What is the AI style? I chose photographic. I could have chosen comic book, digital art, anime, analog film, 3d model, et cetera, and then basically let's go ahead and see what happens. You know I didn't put too many details here. Bradley Sutton: Let's hit, generate images. All right, here we go. This is what has shown up. I got four images it put. A couple of these are pretty decent. I mean, arguably, these images are maybe better than what this Amazon seller was using. You know, like this is not a good resolution that I'm looking at right here because I'm not zoomed in, but you know, I would almost say it's better than this image that this best-selling coffin shelf is using right now on their listing. So now, if I want to use it, I just go ahead and download this and I can go ahead and upload this to my listing. All my previous images are going to show up down here. This is just scratching the surface and maybe you guys are better at making prompts than me. You can even use ChatGPT to help you make a prompt to generate some higher quality images. But if you're looking to make, you know, take one image and make it in the format for A plus content or Amazon post, or change out backgrounds. You know, maybe you're doing a holiday theme, you know, for one of your listings and you want to put, like, some Christmas ornaments or some Halloween things or whatever. This is a way that you can just do it without having to like have a reshoot. So hope you enjoy using that feature. Bradley Sutton: How to import keywords into Listing Builder. Why is this important? How can it make you money? Well, this is pretty much the crux of using Listing Builder. Otherwise, you don't even need to use Listing Builder if you're just going to make your listing in Amazon Seller Central. But the whole point of Listing Builder is showing you, first of all, that you've used all of your main keywords and your secondary, supplementary keywords, your indexed for, and you've organized it in a way that is best for the Amazon algorithm. And that's what Listing Builder is going to help tell you. Where do these keywords come from, first of all? Okay, so that's a very good question, and you would hopefully have gotten your keywords from other tools, in Helium 10, Cerebro, for example, like let's just go ahead and say that I had done a search for bat-shaped bath mat and I had the 77 keywords as part of what I was going to target for my listing. Now you might have 100 keywords, you might have 150, you might have keywords that come from Google, you might have keywords that come from our other tools like Magnet or Blackbox. But let's just pretend that these list of 77 keywords is all we had. All right, I'm just going to go ahead and copy these to the clipboard. Bradley Sutton: And in Listing Builder. Now there's two places in Listing Builder where you can add it. You could just go ahead and add keywords here if you happen to get on this page, but I suggest doing it right here on the main first tab, which is add keywords for listing. I'm going to click on manually add keywords and all I have to do is paste all of the keywords right here. Then I hit the button add to bank and now all of those keywords are going to show up here on the right hand side. I'm going to see the search volume too. You might notice this CPS, that's competitor performance score. I haven't entered any competitors yet. That's why these are all blank. But this is now the list of all of my keywords, then it's all right here now on my main keyword bank, and what Helium 10 is doing here is it's splitting all of these keyword phrases there were 77 of them into one word, two words or three words, okay. So, for example, right now, by default, one word is chosen. So I see Gothic is a keyword that is in a lot of these phrases right here. We've got decor, we've got Batman, we've got witchy. Now I hit the two word roots. I can see home decor is something that is in some of these phrases. Three word, uh, three word roots. There's only one rugs for bedroom. That is appearing multiple times here in these phrases. But again, this is going to be the key because this is going to be your guide now, as far as hey, these were all the keywords that I found in my keyword research. I have to make sure that I get them into my listing. Uh, you know, the way the Amazon algorithm works is usually you're not going to be indexed for keywords that you do not have in your listing. All right, so again, import the keywords from wherever you did your research into Listing Builder, and then you're going to be ready to start making your listing. Bradley Sutton: How to import an existing listing into Listing Builder to edit. Why is this important? How can it make you money? Well, I've told you before that this is not just about creating new listings. You can also import your existing listing so you can start managing it in Listing Builder and making the updates inside and seeing how your SEO works. Another kind of strategy that I think is slept on is you can import your competitors listing into your Listing Builder. If you kind of want to see. Hey, how is their keyword density like where do they include certain keywords in their listing? Let me see how they have their SEO set up. Let me show you how you can do either of those. Right here in Listing Builder, I'm going to hit the button add a listing. All right now once I do that, I have three options create from scratch, optimize your listings or generate images with AI. Let me just show you what happens if I hit optimize your listing. It's going to be linked to my Amazon account. If you have already included your Amazon connected your Amazon account to Helium 10. And now I can just choose any one of my listings and it's going to go ahead and import it right here into Listing Builder. But, as I said before I can import anybody's listing. So, for example, here is a competitor bath mat out here. Maybe I want to see how they have their listing set up. All I have to do is copy the ASIN and then I hit create from scratch and then I choose the marketplace. So remember, I can go ahead and import a listing in Amazon USA, Germany, France, UK, Brazil, Belgium even didn't realize we had that India, Japan and more. This one is going to be from the USA. I'm going to go ahead and put the ASIN right here and then I'm going to hit start building. Bradley Sutton: Now, what Helium 10 is doing right now is it's importing the title, the bullet points and, if it's available, the description right into my own Listing Builder. So if I had a whole list of keywords now I'm going to be able to see hey, how do they have their listing all set up? Now, if you've got the diamond plan, you kind of don't need to do this, this kind of competitor checking, because we've got the competitor performance score that I'm going to talk about in a later strategy. But if you're just in the planning plan, you want to be able to have visibility with how your competitors have their SEO set up. This is the way to import their listing right into your Listing Builder and so, as you can see right here, I've got their product title, I've got their bullet points and no description, since they had A plus content. So, again, if you're getting started with your own listing ad connected from your own account so you can have a base here and just remember, Listing Builder is not just about making new listings. This is kind of like your hub where you can manage your existing listings so that later, when I show you how to sync them, it's going to be a lot easier as opposed to having to go back and forth to Seller Central copying and pasting. But even if you're not doing that, this is also another way that you can look at your competitors' SEO, with how they have the keywords placed and how many of the important keywords that you identified they have in their listing. Bradley Sutton: How to create an Amazon listing from scratch, with or without the help of AI. Now, why is this important? How can it make you money? I've said before that you know maybe you don't speak a certain language fluently that you're trying to write a listing. Well, you can get help from AI. Maybe you do speak the language fluently, but you have creative writer's block right that we all have sometimes. You might need AI to help get you started. Or maybe, hey, you speak a language just fine. You just need a place to be able to write your listing with the help of understanding that you are using all of the keywords. Well, this is what I'm going to show you how to do in less than five minutes here. Now, let's just say you're going to go ahead and write a listing with the help of AI. Now you would have hopefully already put which marketplace you're going to write the listing in and, based on that, it's going to know it has to make the listing in English, Japanese, Spanish, etc. You can write the description for the AI in any language you want your own native tongue. Now for this situation, all I'm doing is just writing a listing for the Amazon USA marketplace for that bat-shaped bath mat, and remember those 77 keywords I had found in a previous strategy. Well, I've got them all here in my keyword bank, and now what I did was I have 500 characters where I can put as many characteristics as possible. Bradley Sutton: Now you can see I only use 161 characters. This is not going to be my real listing. I'm going to use I'm just doing this for demonstration purposes but some of the characteristics I put as different phrases is like bat shaped bath rug extra thick, 32 inches by 20 inches thick, chenille, fiber machine washable, water absorbent, et cetera, et cetera, et cetera. The other thing I can put is the brand name, and then, where I want to put the brand name, I also have here the product name. That's what is going to show up at the beginning of the title, and then I have here what's called the tone. So we have some preset settings where maybe you have a listing where you want it to be formal, or maybe you want it to be casual or empathetic or inspirational. I chose humorous because you know, I think you need a little humor if you want a bat shaped bath mat, right? Um, I also have target audience, so I put just a couple things here, like men and women who like gothic decor or people who want to buy gifts for spooky decor lovers. There's also a section here for words and special characters to avoid. Bradley Sutton: Now, the first thing you're going to want to do is you're going to want to go ahead and make the product title. Now maybe I want to definitely include my most important keywords in my title. All right, so what I'm going to do is I'm going to edit these keywords that I'm definitely going to include in the title and choose them from my keyword bank. Now one thing you could do is just kind of like use find keywords that are nested within each other. I've talked about that in other episodes, but in this case I just chose two words. I'm like saying, hey AI, I want to have these in the title Bat Rug and Spooky Bathroom Decor. Then all I have to do is I hit this AI write it for me button and it's going to take all of this information up here that I had put in and then take a look at the keywords that I entered in. You know I had put those from Cerebro and it's going to go ahead and create a title. Now take a look right here. It made the title right here just in seconds. It says spooky bathroom decor bat rug, non-slip, water absorbent, 32 by 20 inch bat shaped bath mat with thick chenille fiber, machine washable, no creases. The perfect gift for Gothic decor enthusiasts, Manny's mysterious oddities. So, basically, it wrote a pretty decent title for me If I want to use it. Um, I can go ahead and hit use suggestion. And now look what happens. Now that I wrote this here, there is now going to be a line on the left-hand side through all of the individual keywords that I now have in my listing and it's also going to show me all the keyword phrases that I have if I have used them. So, for example, remember I said use bat rug. There's bat rug right there. Spooky bathroom decor. It's got a line through it because I used it right here in my listing. Bradley Sutton: Same thing with the bullet points. If I'm satisfied with the title, I'll just move on to the bullet points. Hit the button that says AI, right for me. And now I have five bullet points that it made. Some of these say bat shaped bat rug, perfect for goth bathroom, this unique bat man rug. And if I can hit use suggestion and look how many, it's trying to use up all of my keywords in my keyword bank, both individual and the phrases, as much as possible, and that's how I would write my listing. That's AI and how it can help. Now, if you've got the diamond plan, that's how I suggest starting your listing and then maybe just tweaking it to make sure you've used all your keywords. What if you only have the platinum plan? You still can use Listing Builder and just write it manually. You would use it the same way. So basically, you would start writing your listing manually, trying to make sure that you are using all of the keywords in your listing. Like, let's just pretend I was going to come up with this bullet point right here and I start writing this gothic rug is great for Halloween decor, something like that. Did you guys see what was happening here on the left hand side as I was writing this bullet point? Well, it started crossing out the words that I am using. By the way, if you are watching this on YouTube, you can see. If I put my mouse over some of these keywords, I can see what are the search results, the top 10 search results for that keyword. It kind of gives you an idea about, maybe, how relevant it is. If I want if that's annoying to you, I wanted to turn it off I just hit the settings button up here and I can turn this top 10 ranked products keywords off. Bradley Sutton: But anyways, I would just keep making my listing, trying to make sure I have all of the individual keywords and or phrases. Now, remember, you've got to know which are your most important keyword phrases. All right, usually you want to get at least 10, 15 in phrase form of your most important keywords and then all the rest of the words to be indexed for the phrases. You just have to have the individual words, and that's why that root keyword section is very valuable. You know, hey, I just got to get these individual words once in my listing to have a chance to be indexed for all of those other keywords. So here is another great technique of how you can completely make your listing, with or without the help of AI, using Listing Builder. Bradley Sutton: How to measure your listing's Amazon SEO score. Why is this important? How can it make you money? Well, if you are trying to make a listing, you don't want to just keyword stuff. Right, all fields in a listing also are not created equal. If you put a keyword in the title, it's worth more than if you put it in the description. If you have a main keyword phrase in phrase form, it's better than if you just have the individual keywords from that phrase just in random spots in your listing. There's so many things that kind of like drives relevancy for the Amazon algorithm. Now, nobody knows the exact formula of Amazon, and if anybody tries to say they do, they're full of baloney right. But you know me, what I did for over eight months was I tried to study the algorithm as much as possible you know, launching hundreds of like fake products just to be able to see the effects on the algorithm when you change keywords around and so I was able to come up with our data science team this formula that helps sellers understand the effects of placement in the listings. But again, this is not like some exact formula. I do not have special insight into the Amazon algorithm. I can only make this formula based on my observations, but it's definitely going to help you for sure. Bradley Sutton: Now let's go ahead and hop in with how you can actually use this. The first step, if you want to have a listing score, is you need to go down here to listing analysis and then hit keyword performance rank and once you get there, you are going to have this button that says add competitors. Now, once you get to the add competitors page, you are going to need to enter in all of your competitors, like right now I'm in a coffin shelf listing and it already gives me like suggestions of which ASINs I can pick. But I suggest putting your own ASINs right in here. I entered, I think, like seven or eight ASINs and then, once I do that, instantly you are going to get a full score for your listing. Now, the reason why you didn't have a score before was because it's using the competitor performance score and the search volume to be able to know what your score is. So, for example, right here, my keyword performance score is 181,011. And I can actually see what goes into it. Bradley Sutton: There's different ways that it calculates your keyword SEO score. Like, if I have it an exact match, one of the keywords for my list, it's going to give me a certain number of points If I have it a plural or singular match. What does that mean? That means, like, if the keyword is spider web shelf but then I put spider web shelves, it's still going to give me points, but not as much as if I put the exact keyword spider web shelf. If I have it in phrase match, that's a. The keyword is Gothic, coffin, spider web shelf. Well, you can see here in the title I've got Gothic and coffin together, but then spider web shelf is way at the end of the title, I still have all the keywords. So that's what's called a phrase match, where maybe a part of the phrase is together and then the other part of the phrase is in a separate part of the same section. Then I've got field broad match. That means I can have a full phrase but it's spread apart with no two keywords together in a field in your listing. And a field means the title, bullet points or description, right, and then I have listing broad match. That means maybe I have a three-word phrase and then you know, one keyword is in the title, one keyword is in the bullet points, one keyword is in the description. That's called field broad match. Bradley Sutton: So as you write your listing, this score is going to change. So, for example, here's a keyword coffin decor that it says I haven't used an exact phrase form. Let me go ahead and throw it in my bullet points. By the way, you can see, my score is 181,000. Let's go ahead and put just randomly coffin decor right here in that first spot and then, yeah, look, I got a line through coffin decor and my score now went up to 183,000. So first of all, that just shows you can manipulate this score. So, like you know, technically you could just throw keywords anywhere and get the highest score. I would like to hope that you understand that that's not the point of this tool is to just try and get a high score at all costs. You can't just keyword stuff. Nobody likes that. But that's just to show you how that scoring system works. Bradley Sutton: How to compare your listings Amazon SEO score to competitors? Why is this important? How can this make you money? Well, you can optimize your listing to get the highest score that you want to get. But at the end of the day, your goal should be to have a more optimized listing than your competitors. And if you can do that, theoretically speaking, interactions with your listing is going to help you more than your competitors. Like, if I have the keyword coffin shelf an exact phrase and I've got a coffin shelf and I have got it two, three times in my listing, Amazon knows I'm very relevant. Somebody buys my product after the search of that keyword. I'm theoretically going to get kind of like more bang for my buck with that purchase, as opposed to somebody who might be just indexed for that keyword and they've got coffin in their title and shelf somewhere in their bullet points, all right. So that's the value of this score is you're trying to make sure that you are well optimized for SEO, especially in comparison to your competitors. So how can you do that? Once you've entered in all of your competitors and you've optimized your score, you're going to want to check this keyword performance rank of your competitors and right here, as you can see, you can see that this coffin shelf I have is number one. I've got a score of 181,011, and the other listings on this page or that I imported, they all have less of a score than myself. Bradley Sutton: All right, I personally don't look too much at the title ranking and bullet points ranking. That doesn't affect things too much, but it's right here, just in case you want to see it. So again, check this frequently, because this is going to change based on your competitor listings and you want to make sure that you stay number one. If you want to, just if you're wondering, hey, did this get refreshed or not? You can just go in here, delete them from your competitors and then add them right back to make sure that it has the latest version of the listing, but use this especially against your main competitors, to make sure that you always have the best SEO score that you can in comparison to your competitors. Bradley Sutton: How to check your keyword performance for your Amazon listing. Why is this important and how can it make you money? Well, you might not be able to fully see the effect of how your listing optimization has affected that score. All right, I showed you before. You could just go ahead and put a keyword in. You can see your score move up and down. But maybe you want to dive a little bit deeper to really get into the nitty gritty of what is going on in that score scoring system. This is how you do it. If you've got the diamond plan, you've got access to this button up here called keyword performance. So just hit the open keyword performance and it's going to open this thing at the very bottom. And now this is how you can use this section. It's very, very powerful. Uh, first of all, on the right hand side, I've got this section called root keyword usage and performance and it has all of those 72 root keywords, those single keywords that make up all of those phrases, right here, and it's interesting because I can actually see, um, how many times these are used in my listing, like, for example, the root keyword sick coffin. I've got 16 times in my listing and I could see oh, it's four times in the title, it's six times in the bullet point. Now here's a really, really cool thing what, in which keywords do I have coffin in it? I can hit this filter button and now on the right hand side I can see all of the keyword phrases that has the word coffin in it and which ones I've used and which ones I haven't used, and it says I've got 49 phrases that have used the word coffin, right, and then so here's one of them coffin shelf. If I look down here I can see, first of all, how important is this keyword. Well, it has a competitor performance score of 10. What does that mean? That means that most of the top competitors are all ranking for that keyword. By the way, that's an important metric to be looking at to understand how important the keywords are. I can see title match exact phrase and also I have it as a field broad in the title. All right, so I have that keyword right there in the title. It says I've got it in exact phrase form in my bullet points and I've got it in exact phrase form in my description. So I've pretty much maxed out the points that I can get on this keyword coffin shelf. Bradley Sutton: Here to the right I can actually see some stats about that keyword. Like, should I be focused on it? Oh, wow, it's got 2,500 search volume, 20 estimated sales for a keyword. It's got a title density of 25. It's got a brand analytics data right here. So this is pretty cool in that it's going to give me a lot of data about this keyword. If I'm ranking for that keyword, that rank is going to show up right here on the right-hand side. Now, this is a listing that is not even active right now. That's why it's not showing any organic rank. Take this other keyword here. Let's just pretend for a minute that this keyword coffin knife holder is super important for this listing. Obviously not, but instantly. Just by looking at this in a second, I could have identified that. Wow, this important keyword I do not have in any phrase form or long tail form or any form at all anywhere in my listing. And if this was an important keyword, like if it has a very high competitive performance score, that's a hole in my listing. Bradley Sutton: Another way that I like to do this that actually helps me with PPC is, as I am making my broad campaigns in PPC, I want to see what are the root keywords that show up most in my listing. Remember I told you coffin has 49 keywords, or 49 keywords it's in. I probably am going to make a broad or phrase campaign, PPC for the word Coffin because it has so many long tail keywords. All right, maybe Gothic. All right, Gothic has 11 of them, so Gothic is another keyword that potentially I can go ahead and use in a broad match campaign. So, guys, this is really what's going to help you understand what is driving that score, because it's going to tell you what keywords you've used, how you've used it and where you use it in your listing. Did you use it in exact phrase form? Did you use it in the plural form? Is it just in field, broad form? And if you have important keywords that don't have a good placement in your listing, it's going to be super easy to visually see which keywords those are and what part of the listing that it doesn't even have anything in it, so that you can make sure that you can go ahead and edit your listing and get those important keywords activated. Bradley Sutton: How to analyze your listing's competitor comparison table. Why is this important? How can it make you money? Well, you know, we've been talking a lot about just the overall score of your listings. We talked about looking at the keyword performance of your own listing. Now this is the tool that's really going to bring it all together. It's called the Competitor Comparison and now, instantly, you're going to see which ones of your competitors are really well optimized for certain keywords and which ones that you are extremely lacking on. Take a look at how easy it is to use this. If you've got the diamond plan, you're going to be able to hit this button up here called open Competitor Comparison, and once you do that, it's going to open up this amazing and super detailed chart. For those of you watching this on YouTube, you're going to be able to see all of those keywords that you had identified that you wanted to be in your listing, right? I've got 111 keywords here and now I can instantly see, all right, the most important keyword, the one that has a 10 score here in my competitor performance score coffin shelf I can see how everybody has it in exact phrase form. These are all my competitors and I can see hey, everybody's got it, except one person in exact phrase form in their title, right, I can see that this coffin shelf large. On the other hand look at this not one person has it in exact phrase form in any part of their listing. So again, if this was an important keyword for me, what I'm going to be able to take from this is wow, I've got an opportunity. Then if I put coffin shelf large, it means that I'm going to be the only person in this niche to have prioritized this keyword and have my listing optimized for it. Bradley Sutton: Same thing down here. I can just easily see the keywords that nobody has in any phrase form in their listing, myself included. Like here's another one a spider web shelf. Obviously this is not irrelevant, that relevant of a keyword, right, but I can instantly have seen if it was that it's a big opportunity for me, because not one person. Not only do they have it in phrase form, they don't have it in broad form, in plural form or any other form in any part of the listing. So I can just go through and compare how I have my listing set up compared to these competitors. Bradley Sutton: So again, these aren't the old days of selling on Amazon, where all you need to do is hey, let me just throw in all my important keywords. But it's also about where you're placing your keywords and how your competition is placing their keywords. How are they indexed for certain keywords? Do they have keywords in exact phrase form? Do they have it in plural form? What do you have? These are all things in this new world of selling on Amazon that you have to be considering that maybe you didn't consider back in the old days. And having a tool like Listing Builder here, and especially with the diamond plan so you can get access to these advanced features, it's really going to help give you a leg up on the competition where, all of a sudden, your competitors will be like how in the world is this guy beating us on these keywords that we used to be getting sales from and beating them on? They don't realize that you've got this secret weapon of Listing Builder. Bradley Sutton: How to sync your listing to Amazon? Why is this important? How can it make you money? Do you need to use an outside tool to sync a listing to Amazon? No, you can just edit listings right from Seller Central. But tell me this how many of you before have tried to edit your listing in Seller Central and sometimes it just doesn't update and it might not update until you use a flat file sometimes. Or maybe you have to open up a whole bunch of cases to seller support. Well, interestingly enough, you know, the Helium 10 Listing Builder is not like guaranteed to update your listing, no matter what kind of garbage you put into it, and it's going to overwrite something on Amazon. It doesn't always work that way, but it actually has a higher contribution status than if you were to just hit edit listing in seller central. I've had situations where I tried to edit my title or bullet points in seller central and even after 48 hours nothing happened. But then I do it in Listing Builder and I hit sync and within 30 minutes that update has processed. So that's definitely one of the reasons why it's good to use Listing Builder. Bradley Sutton: The other reason is just because if you're making your listings in Listing Builder, you want this to be the source of truth, right, and not to have to remember wait, did I go to Seller Central and then copy and paste one by one the different fields? If you don't have the diamond plan at Helium 10, that's what you have to do and there's nothing wrong with that. I mean, our first tool before Listing Builder was called Scribbles and you could not sync the listings. You had to go into Seller Central and copy the title, copy the bullet points. There's nothing wrong with that. But obviously, if you have a one button push to Amazon, that is what you're going to want to use. So here's how you can use that. The first thing you have to make sure is that you've linked to one of yours in your Seller Central account. And the way you can make sure that if you did that is this button up here. It'll say link to Amazon. If you don't have it linked, mine is linked, I already linked it to a certain SKU. So all I have to do is hit this button, sync to Amazon and it's going to update whatever I have. Now, keep in mind, it's going to overwrite whatever is in your seller central, all right. So just make sure that you have everything filled out in the right way. Bradley Sutton: Now, sometimes there are certain things that Amazon does not allow you to update. Like, some listings have more than five bullet points, right, if you, if I, had six, seven, eight bullet points, it's only going to sink the first five. Another thing that sometimes doesn't sink over is the subject matter, because not all listings have the subject matter available to be written, but it does allow you to overwrite the generic keywords here as well. Now, how long does it take to update after you have hit the sync button? Could be as quick as 5-10 minutes. Sometimes it might take a day or so. It all depends on how Amazon works. So, everyone, if you have linked your product to Amazon, make sure that you are syncing your listings after you edit it in your account. Now, how you know if it has been synced or not is go back to your regular page that has all of your listings, your dashboard, and it's going to show in the status right here if it has synced or not or if there is an error. You'll also have that message. So again, everybody, make sure to sync your listings. You've got the diamond plan and that's pretty much all you need to know about creating listings and looking at SEO scores and syncing them all the way to your Amazon listing. Bradley Sutton: Now, in the next strategy, I'm going to talk about something that actually you can do inside of Listing Builder but doesn't even have to do with your listing. How to generate captions for Amazon Post with AI? Why is this important? How can it make you money? Amazon Post, for now, is a completely free service. Think of it as kind of like an Instagram newsfeed, but for Amazon. Let me show you what Amazon posts are here. I just found a bath mat company and if I went to their storefront and I hit the button post, here are their posts. It especially turns up really well on a mobile browser. This one, obviously, is a desktop browser, but you can see that they have a lifestyle image of their product and then they have got a uh caption here for each one. All right, so you've. The best practices is to create an image every day here and then make this post. Now, as you can see here, products are linked here to these posts and so obviously, the main goal is to be able to get brand followers and then, hopefully, they see one of these posts, are inspired by it, they click the product and they purchase it and you're not having to pay for any of this. Now, as I said, the best practices is to make an image every single day and a caption every single day. That could be time consuming and maybe very difficult to do. Number one if you don't have that many images, how are you going to get a different image for 365 days out of the year. Well, that's, first of all, what you could have done with that other strategy I told you about in an earlier video, which is how to use Listing Builder to create the AI Amazon Post images, right? Well, what about the caption though? Right? Watch this. This is pretty cool.  Bradley Sutton: Now, do you remember earlier I had written, with AI, this listing that was a bat-shaped bath mat. Well, if I scroll all the way down, I can actually see Amazon post sections. All right, now there are five sections right here. I just have to hit this one button. Write it for me, all right, and within seconds, it's going to write five Amazon posts based on my listing, and boom goes the dynamite. Just like that, I've got five different posts that I could use, with five different images that I might have produced from my AI image generation. Take a look at one of these. Add a touch of the macabre to your bathroom with our bat-shaped bath rug, and even put like a bat emoji. Perfect for gothic decor enthusiasts and a spooky addition to your Halloween decor. It even had a hashtag here gothic decor and Halloween rug. Here's another Amazon post it generated within seconds while I was talking there. Step out of the shower onto our spooky non-slip bat rug. Make your bathroom uniquely yours water absorbent and machine washable Hashtag bat rug. All right, so within seconds I got five different captions. All right, so there's my one week almost all finished, and then, as I showed you before, if I just hit one, I can just do one generation of Amazon AI images for Amazon posts. I would have had four or five images like that. I combine it with these and I can have one of my VAs or employees just every day. Hey, go ahead and put a new post up and I don't have to take 365 pictures or 10 photo shoots of 36 pictures each. I don't have to pay a professional copywriter to write captions. So this is a really quick and easy way that you can create this content for nearly free. That is free on Amazon. So make sure to use these AI-generated Amazon post captions along with our AI Amazon post image generation in order to get those extra views for your Amazon store and your Amazon products and get those quote-unquote free sales that aren't costing you any PPC or any professional copywriting. Bradley Sutton: All right, well, I hope you enjoyed this Seller Strategy Masterclass, where we went deep into Listing Builder. This is the crème de la crème as far as a listing creation software that is out there in the space. So make sure you use every bit of what we went over today. And is there something that we're missing? Is there something you'd like to see? Make sure to let us know. We'd be happy to take all requests and the ones that get asked the most. We'll go ahead and integrate those into the tool. A lot of the features that you saw today come from our customers asking us for them, so I hope you enjoyed this episode and we'll see you in the next one. Bye-bye now.

We detailed the hobby's top stories in our weekly Hobby Happenings segment. Highlights include: Tom Brady signing creates uproar, PSA enters photo-matching space, His Airness reigns supreme, crime news, and much more! We went hunting for

Celebrate creativity and camaraderie with us on March 27, 2024, as Destination Celebration honors National Scribble Day and National Joe Day. Dive into the whimsical world of scribbles, embracing the joy of spontaneous doodling and imaginative expression. Then, raise a mug in appreciation of all the Joes out there, recognizing their unique contributions and qualities. Join hosts Marlo Anderson and Latoya Johnson as they celebrate creativity and community on Destination Celebration. Learn more about your ad choices. Visit megaphone.fm/adchoices

Live from Onion Fest in Chicago, Paul, June, and Jason break down Blues Brothers 2000—a sequel that nobody wanted and was oddly released in 1998. They discuss the "stripster" club, child abduction, the return of the car pile up, and June's favorite character SCRIBBLES. Stay tuned to the very end for some bonus amazing Second Opinion songs! (Originally Released 07/19/2018) UPCOMING TOUR DATES IN: Belfast, Dublin, Glasgow, & London! Go to hdtgm.com for tix and info.Pre-Order Paul's book about his childhood, Joyful Recollections of Trauma, wherever books are soldFor extra Matinee Monday content, visit Paul's YouTube page: youtube.com/paulscheerHDTGM Discord: discord.gg/hdtgmPaul's Discord: discord.gg/paulscheerFollow Paul on Letterboxd: letterboxd.com/paulscheer/Check out Paul and Rob Huebel live on Twitch (www.twitch.tv/friendzone) every Thursday 8-10pm ESTSubscribe to Unspooled with Paul and Amy Nicholson here: listen.earwolf.com/unspooledSubscribe to The Deep Dive with Jessica St. Clair and June Diane Raphael here: www.thedeepdiveacademy.com/podcastCheck out The Jane Club over at www.janeclub.comCheck out new HDTGM merch over at https://www.teepublic.com/stores/hdtgmWhere to find Jason, June & Paul:@PaulScheer on Instagram & Twitter@Junediane on IG and @MsJuneDiane on TwitterJason is not on Twitter

Click the Title to Play or Download. Interview with Misty Reinhardt, Director of Product Management for Scribbles Software. "Streamline Student Records and Enrollment and Engage Students and Families Through One Accessible, Cloud-based System."Misty ReinhardtK-12: Manages records, enrollment, and documents. Integrates with existing student information systems (SIS). Higher Education: The new ScribForward product streamlines electronic document processing with colleges' CRM systems, automating data entry and enhancing security via blockchain.Benefits: Students: Easy transcript requests to multiple colleges. High Schools: Reduced paper usage, efficient electronic delivery. Colleges: Faster, secure document processing with automated data entry. Future: Expanding CRM integrations and exploring AI.Podcast Transcript generated using AI by Podsqueeze Podsafe music selection Aurora Borealis Expedition by Asher Fulero Duration: 29:15*Podsqueeze was used to generate the transcript of my podcast. My links to Podsqueeze include referral links. If you decide to try it out using those links, I receive a small commission at no extra cost to you. This helps support the podcast, allowing me to continue providing valuable content. Use this code: 10OFF3MONTH at Podsqueeze to get 10% off.

Pages are pulled from Chapters of 3 Books.   Page 83 comes from Chapter 8 with Sarah Andersen, author of 'Sarah's Scribbles'.   To listen to the full chapter: https://www.3books.co/chapters/8   To get the 3 Books email: http://www.3books.co/3mail   To join our community: Follow @neilpasricha on Instagram, Facebook, Twitter, & YouTube

Pages are pulled from Chapters of 3 Books.   Page 82 comes from Chapter 8 with Sarah Andersen, author of 'Sarah's Scribbles'.   To listen to the full chapter: https://www.3books.co/chapters/8   To get the 3 Books email: http://www.3books.co/3mail   To join our community: Follow @neilpasricha on Instagram, Facebook, Twitter, & YouTube

After a quick review of a victorious scene in San Francisco, your hosts let ambidextrous folks make them a bit political. Whoops!Mark brings Sarah's Scribbles. He requests a story or two from his co-host. Be careful of those nasty phantom stairs and slippery slopes.Grant brings Yeah It's Chill. Mark provides non-expert opinions on canine behavior based on his reckons.Send feedback to comicalstart@gmail.com.

Pages are pulled from Chapters of 3 Books.   Page 81 comes from Chapter 8 with Sarah Andersen, author of 'Sarah's Scribbles'.   To listen to the full chapter: https://www.3books.co/chapters/8   To get the 3 Books email: http://www.3books.co/3mail

►► Download the 20 Ways To Start Writing A Song Guide here: http://songwritertheory.com/freeguide/ In this episode of the Songwriter Theory Podcast, we're asking if this perspective on art is holding your songwriting back. I constantly hear people, including songwriters and musicians, say "Music is just all subjective", "Art is subjective", "There is no good or bad, art is purely subjective". Not only is that unequivocally wrong, I think it's an actively destructive view that doesn't leave any room for us to "get better" at lyric writing, music composition, or anything else songwriting because, by definition of music being entirely subjective, there literally is no such thing as "better" lyrics or music or songs. So why spend time trying to make our songs better? How could we even begin to have a discussion on how to write better lyrics or improve our chorus? If it's all completely subjective any of that would be a total waste of time. So, in this episode of the Songwriter Theory Podcast that absolutely no one asked for, we're going to talk about why this view is wrong and why it also is destructive to us and our future as songwriters. Transcript: So there's a certain perspective or opinion or just something that people say, especially artists of any kind, seemingly, and certainly songwriters. It seems like songwriters are constantly saying this and I think it's both destructive and just completely wrong. So because of that, we're gonna talk about it in this episode of the Songwriter Theory Podcast. Hello, friend, welcome to another episode of the Songwriter Theory Podcast. I'm your host, as always, Joe Svedala. Honored that you would take some time out of your busy day to talk songwriting with me. Extra honored that you would take some time to listen to this podcast where we are, this is a podcast for being honest. Nobody asked for me to talk about this. The vast majority of subjects we talk about is something that either is inspired by what I think some of you would want me to talk about if you did tell me, and then a lot of it is off of what you do tell me. So a lot of the content recently, the last several months, has been inspired very directly by your feedback when I asked what your number one songwriting struggle was. Most of the content has been pretty directly off of that, some more directly maybe than others. And I still need to finish that series as well, which we'll get back to. I have not forgotten. But this is one of those episodes where we are talking about something that nobody asked for, but I still think is important to talk about. And I've wanted to talk about it for a while, and then just realized it's a good podcast episode. I think it's an important thing to discuss, because you may not end up agreeing with me, but hopefully I can at least get you to consider that instead of what seems to happen, which a lot of people just kinda, I wanna say mindlessly kind of repeat this thing, I think it's a cop-out answer, and I think it's not true, or at least there's an argument, I would argue a very compelling argument, that it's clearly not true. But regardless, hopefully you at least reconsider the repercussions of this view of this perspective, and also maybe consider that maybe it's just not true. If you haven't already, be sure to grab my free guide, 20 Different Ways to Start Writing a Song. It's a cheat sheet, it's shorter, it's better than it used to be, and has double the ways to start writing a song. It's a great way to go, especially for somebody who is struggling with your song sounding the same, or you feel like you're uninspired. One of my favorite things to do, because my bread and butter way of starting a song is starting with a piano riff or something at the keyboard. But whenever I feel like, I just don't have any piano riffs in my fingers right now, I feel like I've written them all, which obviously I haven't, right? But just, you know, if you write a piano riff two a day for five days, by the sixth day, you're kind of like, I just, I don't even know, like I've done every key of it, I just don't know where to start. But just doing something as simple as, I'm gonna go grab a stock funk beat and improvise to that, or I'm gonna do a bass line, or I'm gonna start with an interesting symbol or song title instead, or I'm gonna think of an interesting character or an interesting story to tell. Those can be all great ways to start a song that will refresh us creatively, so that we don't get into writer's block. So anyway, be sure to check that out, songrithury.com slash free guide. So what is this perspective that I'm wanting to talk about that I think is super prevalent and ultimately pretty destructive and just not true, just wrong? It is that art is completely subjective, or art is totally subjective, or art is just subjective, all the different versions of that quote that seemingly everybody says. And not everybody says it, not everybody has that opinion. I think a lot of people don't have that opinion, but the people who do are very loud about it. And I think, first of all, it's just not true, which we're gonna cover first, why I think it's just not true. And then also, regardless of the level of truth, I think it's an unhelpful perspective if you want to get better as a songwriter. If you wanna write better songs, I think it's an unhelpful, if not overtly destructive perspective. So first, let's talk about some of the reasons why I think it's just not true. And we're gonna start with quite a claim probably, but and that claim is, I think the vast majority of people who say this don't actually believe it. They think they believe it, but if we tease it out a little bit, if we discuss it a little bit, dive a little bit deeper, about the repercussions, if it really is true that music, art in general, movies, books, it's all subjective, just totally subjective. There's a lot of consequences of that view that almost no people that do start with the premise of like, all art's all subjective, music's all subjective. Most of those people, when we go down some of the paths we're gonna go down, it's like, okay, if that's true, then this other thing has to be true. But those people, even if they wouldn't admit that they are like, yeah, I guess I don't agree with that. Inwardly, I think they just, they would know. Oh, I don't think this view is correct. So first let's start with how logic works, I guess, which I know you didn't expect this in a songwriting podcast, but this is, if you want to get to the truth, you have to think logically. And I know a lot of people listening to this might be like, really, I didn't expect a logic thing today, but here we are. So whenever a logical claim is made, one way to test it is to take it to the extreme and see if it still holds true. So for instance, if I were to make the moral claim that all stealing is bad, you take it to the extreme, find the most understandable or seemingly justifiable version of stealing and try to figure out is that morally right? If it is, then that undermines my point that all stealing is wrong, right? Or all lying is wrong, for instance. So if we were to say all lying is morally wrong, but then we take it to the extreme, right? If we were to say all lying is wrong, then we would be able to lie to a certain evil German party from the 1940s to save certain people from a horrible fate. If we lied to them, is that a moral good? I would argue yes, because they're saving their lives and life doesn't always give you perfect choices. So you're not lying for evil and you've edited that deeply because I don't know, YouTube algorithm is weird and YouTube doesn't like talk about certain things and they will brand it. You can't even say certain words without them. You're like, oh my goodness, they're bad guys. Like, no, no, I'm presenting them as the bad guys. But anyway, hopefully you got my drift about 1940s certain German. But anyway, if you can find one example of something, then the whole claim is just not true. So if we take the claim that art is completely subjective or songwriting specifically is completely subjective to the extreme, we would take the most extremely bad version of art and extremely good version of art, put them together and say, is it true that it's just subjective that this really bad thing is better than, or is worse than the really good thing? So let's do that. If we believe, if we believe that all art is purely subjective, again, this is, don't, this is getting ahead maybe, but there's no false, no, don't false dichotomy here. The claim that all art is subjective, is totally subjective is a extreme claim. What I'm not claiming is that it's purely objective. I'm not claiming that. I think that's actually more arguable than this, but I'm not arguing that. I think there's objective ways to look at art and there's of course, there's subjective ways to look at art as well. Of course, there's subjective ways to look at everything. But the idea that it's purely subjective is what I'm saying is not true. It's not 100% subjective. But if it's true, that's 100% subjective, then it is 100% valid, 100% valid for me to say that the first scribble my daughter did is equally as good art as Starry Night, Mona Lisa, Sistine Chapel, Statue of David. And not only do you have no grounds to refute or argue with me, because you said it's all subjective. So if I subjectively believe that my daughter's first scribble is better than Sistine Chapel, what, is your subjective opinion more important than mine? That would be blatant narcissism, right? That your subjective opinion matters than somebody else's subjective opinion. That's like the epitome of narcissism, is we all have equal opinions except mine is more equal. Like mine is more important. That's a horrible place to start. So if it's true that it's all subjective, you have to concede, you must. There's no other way than it is equally valid for me to say that my daughter's first scribble is better than Sistine Chapel than for you to say the Sistine Chapel is better than my daughter's first scribble or first time she tries a stick figure. Like just to put an illustration on it, I can do right now a deep piece of art that is very meaningful to me, that I've thought about for a long time. Sorry to those of you who are just on podcasts who isn't gonna see this exquisite, brilliant piece of art. Here we go. Better than the Mona Lisa, baby. And the best part is, if it's true that art is purely subjective, not only can you not actually refute or argue with what I just said, you can't even inwardly roll your eyes because you say it's all subjective, purely opinion. So if that's my opinion, you can't refute it. And it would be pretty arrogant for you to even roll your eyes at it. Because what, is your subjective opinion somehow better than mine? There's no objectivity here according to this view. So really you can't even get off on judging me for having that opinion. But here's the thing, we all know this absurd. We all know, deep down, like even right now, you're probably thinking about, no, that can't be true. But yes, it is. If it's purely subjective, there's no objectivity. Then there's no discussion to be had about something being better or worse. Because that doesn't exist in your view. It's just what people like, what each person subjectively likes. That's the only thing we can talk about. So we can't even begin to have a discussion about what movie is better than another movie. Let's apply it to other art forms before we take it back to songwriting. So let's take movies. We all know, hopefully, that The Dark Knight is better than Morbius or Thor II. We all know that Infinity War is better than Thor II. Most MCU movies in the Infinity Saga are better than Thor II. But we know that that's true. We know that Empire Strikes Back is a better movie than Rise of Skywalker. Everybody knows that. I mean, the only thing that every Star Wars fan in human history agrees on is Rise of Skywalker is a pile of garbage. It's awful, awful. Even people who were defending episode eight still agree Rise of Skywalker is terrible. And we all know that The Godfather is better than Troll 2 or The Room, famously awful movies. To the point that if somebody actually tried to say Thor II is better than The Dark Knight, all of us would be like, "Are you kidding me?" Now, maybe if they said they like it better, there's no accounting for taste because now that's not an objective claim anymore. That's a subjective claim. But anytime we say this quarterback is better than another quarterback, that's an objective claim. And there's no way to, there's no science to just outright prove it. You have to gather what you think goes into what is a great quarterback? Is it accuracy? How much does playoff performance matter? Is it playoff stats or is it playoff wins? A quarterback wins even a stat and maybe not a football or sports person, so I've already lost you. But there's many things where we can have objective discussions that just aren't completely clear, which we'll get into in a little bit, a little deeper. But this goes to something else where let's go to music. You may or may not like Cardi B more than classical music. In fact, probably a lot of Americans, if they're being honest, they don't actually like classical music. Some actually are willing to say, I think it's boring, right? Some people will actually say that out loud, which I almost admire. So probably, if I were to guess, it might even be true that if you were, if every US citizen had to be honest, they would say they prefer Cardi B over classical music. I don't know, as I said that, that's probably not true. But regardless, there's a lot of people that if they're being honest, they prefer Cardi B, and absolute garbage like WAP, over Moonlight Sonata or anything by Bach Beethoven, whoever is in your goat discussion of composers. And honestly, if somebody said, I just like Cardi B more than, I would be like, okay, that's a little bit of a sign of a degenerate culture that we live in a world where a lot of people probably genuinely prefer outright garbage like that over brilliant classical pieces. But there's no accounting for taste. That's a, they're not making an objective claim that Cardi B is better than Beethoven or Cardi B is better than Bach. So that's fine, right? They just like it more. But I think we all, a little part of us, would immediately, if we were in a room and somebody had the audacity to say, oh, Cardi B is far more brilliant, far better of an artist than Bach or Beethoven. We all know that we jump in and be like, are you kidding? Because that's an objective claim. That's an objective claim. And we all know it's objectively false. We all know, in our heart of hearts, we know that. Now we might not have figured out how to articulate why that's true, which we'll get into in a little bit, but that doesn't change that it's true. For instance, we'll save that point, because my second point is gonna be how objectivity is often misunderstood. But again, somebody can say, I like WAP more than moonlight Sonata. Purely subjective claim, whatever, it's fine. If they say it's better, now we have a problem. And most of us recognize that. Why? Because most of us understand that there are objective and subjective claims, and they both can be valid. For instance, I can say that I like the Star Wars prequel trilogy more than I like the Lord of the Rings trilogy. That's just taste, right? I would never say that it's better than the Lord of the Rings trilogy. The Lord of the Rings trilogy is one of the greatest movie trilogies ever. And the Star Wars prequels have significant issues, especially the first two. And it's just, if you were to break down how you measure movies, I'm pretty sure basically every category, Lord of the Rings would win. But I love Star Wars, George Lucas, Star Wars. And orcs and ogres, not ogres, but orcs and dwarves and elves and all that sort of high fantasy stuff just does not do it for me, just from a personal standpoint. I still like Lord of the Rings because it's so good that it actually gets me past my bias. It's kind of like a country song that I like. It's really impressive. It means the song must be really, really good because I'm so biased against country by nature. So we all know there's a separation there. You can come up to me and say, "I like Thor II better than The Dark Knight." And I don't think you're a little crazy, but for the most part, you're just saying what you like. I don't know why you like it better, that's fine. But we all know that we'd all be a little ticked if somebody said, "Oh, the Barbie movie's better than Gladiator." Of course it's not. We all know it's not. Even the people who made Barbie, if they're being honest, know that it's not better than, I don't know, on "Music Gladiator." I'll use a more clear example. It's a wonderful life, which is in absolutely the goat discussion of movies. Somehow I didn't see it until this year. That movie had hype for 31 years that have been alive and still actually matched or exceeded the hype. That movie deserves, most movies in that category are overrated, that one is not. Anyway. So, if any of what I just said is true, where you know deep down, like, yeah, I mean, obviously it's absurd to say that Troll 2, or The Room, is better than It's a Wonderful Life, or that Cardi B is a better writer than Bach or Beethoven, or My Daughter's Scribbles, or The Scribble I Just Did, is better than Starry Night or Mona Lisa or something. If that's true, then you don't believe it's all subjective. You don't, because if it's all subjective, everything, all those absurd things I said, shouldn't bother you at all. Because it's just pure subjective. So what is it? There's no discussion to be had. I have my opinion, you have yours. There's nothing to discuss. Which leads me into the second thing, which I think is what bothers a lot of people. People throw the baby out with the bathwater, they make this fallacy all the time with things. And they confuse objectivity as like, it's a thing that's so obviously true, nobody could disagree with it. Which is funny to me that in today's world, people could say that, because there's lots of things that are firmly established as objective that large swathes of the population are just like, "No, not true." Like, "Okay, all right." And so it's shocking to me when people think that. It's obviously not the case. Just to take one silly example, like the earth isn't flat and it revolves around the sun. Right? You know what I mean? Like people deny it still. And also objectivity doesn't mean that it's easy to measure or determine. Just as an exercise here, let's take science. One of the more objective things we have, right? Math is the most objective probably in sciences. It depends on the type of science, right? The gravity science is far more objective than many other types of sciences or pseudosciences. But just as a example, for most of human history, we had no idea that we were made up of cells, much less that cells are made up of molecules, which are made up of atoms, which were made up of the combination of protons, neutrons, and electrons. That doesn't change the objective reality that always was the case. 2,000 years ago when we didn't know that, it wasn't not true. But right now, scientists say that 90% of the universe is dark matter, they don't know what it is. Whatever it is or whatever group of things it is, the objective truth that we currently don't know is still the objective truth. It doesn't change just because we don't know how to measure it or we haven't figured out what it is. It's just like if you lived under a rock your whole life, it's objectively true that the sun is in the sky and the rock isn't the whole world, even though in your perspective, this life under the rock is all there is. That doesn't change the objective reality though. So what you won't hear me saying is that it's easy to have a discussion, try to in good faith, have a discussion about objectivity and art. It's not an easy discussion. But in almost anything except math, that's always true. A lot of times we oversimplify things to try to make it seem simple, but it's not. Right? And I think a lot of people run into this whenever, you know, the deep down, they know something like, yeah, it's yes, it's a wonderful life, is objectively a better movie than the room. We all know that down deep. But when somebody actually is crazy enough to try to argue with us, that's when sometimes we might be like, oh wow, I don't actually know how I know that, but I know it's true. But that's true even for scientific things. You and I, for probably every single person who's listening to this podcast watching this video, you have never yourself seen any proof or even evidence really that the earth is round, but we all believe it. Theoretically, we all believe it. A lot of people don't, but we'll say we here believe that the earth is round. And that's okay if you don't. I have people I love who don't, and that's okay. Crazy to me, but it's what it is. So in that case, why do you believe that? You believe that because science textbooks all told you that. You know far more people that believe that than don't. And you saw some pictures from space, allegedly, that seemed to show the earth as being round. Right? We all, for many things that we take for granted as being objective, we actually have outsourced to other people. The fact that we're made up of, I mentioned, protons, neutrons, and electrons, none of us, none of us have definitively seen for ourselves, oh yeah, there's protons, neutrons, and electrons. Maybe we've seen a picture in a textbook that's labeled that way, but we don't know that. They could have been making it up. And I'm not suggesting those things at all. In case it's not obvious, I'm not suggesting either of those things are true. But there's a lot of things in life that we don't think about how we really don't know how to defend the objective thing. And we can't say that we've actually seen it with our own eyes, or have proven it with our own science, or math equation, or whatever it is. Much less all the things in the world that are way more nebulous, like who's the goat for basketball, or football, or whatever else. All of those arguments are way more nebulous than sports media would make you believe. The same thing is true with like, how would you even begin to decide the goat of actors, or the goat of composers? It's a difficult thing. That doesn't mean it doesn't exist, though. So I think this is a part of the people get frustrated and I kind of throw it out. It is a difficult discussion to try to get to how can I separate out this concept of, here's what I like in a song, versus here are some of the objective through lines and themes that seem to generally create a better song. Now it's easier if you break it down into pieces. For instance, I did this when I believe I did a podcast breaking down why, it wasn't the main point of the podcast, I think the main point of the podcast was why you should learn piano as a songwriter, and then I did one on why you should learn guitar, I believe. But I believe I've done this, maybe I haven't. But a quick breakdown is, I believe that you can make an objective claim that the piano is the greatest instrument. Now, that means that we have to break it down into different things that are objective, or are more objective. So for example, we have to talk about, okay, how do you measure the greatness of an instrument? I think one factor is its range, right? Because it's an ability to play different pitch ranges that adds to the mix, adds to the song, and piano has the largest range, right? So it has violin beat, it has guitar beat, it has instruments like flutes beat by a ton. It's way more than most instruments, and it's more than any other instrument, at least of, you know, main semi-normal instruments. Organ is probably close, but yeah. Then another factor would be something like, how much you can do with one person at an instrument. With a flute, we'll take the flute as comparison, with a flute, it can play one note at a time. That's it. With a piano, you can play chords, full chords at the same time while also doing the melody. You can sing with just a piano, and it feel pretty full. You can't sing just with a flute, and it feel full. People don't do that, right? Your accompanist is never a flautist. Your accompanist is a pianist, or maybe a guitarist, which by the way is another part of the argument, I would say. Then I think there's an element of instrumentation that's how useful is it across different genres. Something like a banjo is really only super useful as a main instrument, as a driving force, in very specific genres. It's a very specialized instrument. Piano, you can throw it in an old ancient classical piece, or way before classical. Heck, you could do Gregorian chants with piano, and it works totally fine. It seems to fit because of such an old instrument. But it also can fit in the most modern rock or pop. It's not like a steel guitar, which automatically makes something sound kinda country. So I think you can break down these different categories and say the piano is either number one, or number two for darn near every category. And the only thing that seems to be in competition is these days, maybe guitar has kind of entered the goat discussion. But probably 150 years ago, that wouldn't be true. But these are the sort of things we have to do, right? Is break it down into pieces of like, okay, melody, how melody and the chords and the lyrics all fit together, which we're not gonna dive into this next, because actually in the next episode, we're gonna finally take the audacious step. Very often, whenever I mention, like, look, I think it's crazy to say that it's purely, it's just all subjective art. The immediate pushback I get is the like, gotcha question, which is lazy and silly, I think. But it's like, okay, define what makes a good song. Like that doesn't, first of all, I'm not saying that there's no subjectivity. And I'm also not saying like, oh, it's trivial to just be like, oh, let's make a math equation. And then we can just grade every song and it comes out with a perfect number. And we can definitively say this song is better than another. No, it's always gonna have some level of variability. There is some subjectivity to it. But if we take it to the extreme, that's where we see, okay, there's also some objectivity to it, which is why we all know that if somebody says, wap is better than Moonlight Sonata, if you have any soul at all, there's a little part of you that's angry at the idea that somebody could suggest such an absurd thing. But we can, again, if there's no objectivity, you can't think that's absurd. You can't, there's no, it's all subjective. So there's nothing to talk about. So anyway, we are gonna take that audacious step in the next episode, which I believe might be the 250th episode for this podcast. And I'm not gonna do it because I think I have all the answers, I don't. But I think everybody's too, it seems to me that everybody's too lazy to even try. And I think that's a problem. I think that's a problem because of the third point we're gonna get into. Which is, to me, if you wanna grow as a songwriter, if we wanna be able to have legitimate discussions about how can I make a song better, how can I improve a song, we can't say that it's all subjective. Because if it's all subjective, there's no discussions we had. If I write a song in the next hour, I take an hour and write a song, and I feel like the second verse lyrics just isn't quite working. And the bridge melody feels like it doesn't really fit with the theme and with the main ideas. It just doesn't fit with the lyrics of the bridge. And there are numerous other problems. Maybe just the lyrics of the chorus just don't quite work, they don't feel tight. They are using a lot of meh words like sad, which is a pretty bland word compared to something like wistful, which is more specific, or bitter. For instance, you could say, it's maybe over simplified, but wistful is something like sadness and longing for a past happiness that you had. It's very specific, so it has sadness, but it has happiness too, because you're wistful for something that was happy, but you're sad about it now because you don't have it anymore. So it's way more specific than sad, which is a broad category. Because if I say I'm bitter, bitter is kind of like a hybrid between angry and sad, which are two more generic concepts. But bitter is a very specific type of sadness or a very specific type of anger. It's really sort of a hybrid. So if I say I'm bitter, that's telling you that I'm both sad and angry. If I tell you I'm just sad, that's just sad, right? So there are words that are clearly better and more precise than others that communicate more, even though it's still one word. So the word sad versus the word wistful, communicates way more with one word than sad does. And that's not even like a, that would be a thing that's like objective. Like if I tell you I'm sad, or I tell you I'm wistful or bitter, I have absolutely been more precise in communicating what specifically I'm feeling with those other two words. And there are many other examples that would be way more extreme. I probably should have picked a more extreme example, but regardless. So if I sit down and I write a song, and it has all these issues, if I truly believe that it's all subjective, I believe there is no reason, no good reason for me to take any time to listen to that inner voice that's telling me that my second lyric, my second verse lyrics aren't working, and my bridge melody doesn't work with the lyrics, because it's all subjective. What does that even mean? Because I can't even begin to say that my lyrics aren't good, because that's an objective claim. I can say I don't like the lyrics in that section, but who cares? That's my subjective opinion. I shouldn't even care about my subjective opinion for my own songs, because I might be, my subjective opinion might be totally wrong, and the whole world thinks it's great. And since there's no objectivity at all in this view, why would I spend more time to just subjectively change the lyrics? Meanwhile, if I sit down and I write a song draft in an hour, same exact scenario, but I believe that there is some objectivity to it, and that I can, by taking the lyrics in the second verse that I think have issues, they're not using very precise words, it doesn't really evoke much of an emotion, because it's kind of generic language, maybe there's even some cliches in there, which is the worst of all, but if I go into that with, no, there is some objectivity here, then there's reason for me to think I can make that better. It's worth trying to make it better, because making that verse better exists. If we say it's all subjective, that doesn't even exist. There's no such thing as making your second verse lyrics better, that's an objective claim, just like it's objective to say the Dark Knight is better than Thor 2. Saying I like it better is not, that's a subjective claim, that's just an opinion, I don't even have to back it up with any facts. If I claim the Dark Knight is better, is better, that's an objective claim, I need to be able to explain to you why it's a better movie than Thor 2, which I would do, except that you don't care, because it's a songwriting podcast, but that is something I could do, and have done before. But not that anybody, I've never heard anybody make such a ridiculous claim, I've heard similar ridiculous claims, but not that one. So with the mindset that there's some objectivity to this, I'm incentivized as a songwriter to think my song isn't just perfect as it is, I can't just write it off as oh, it's all subjective, so I think the lyric might suck, but no, there's no such thing as a sucky lyric, I'm just gonna throw it out there. Then there's reason for me to actually try to make it better, and there's a way that I could figure out how to make it better, because we can't even begin to have a discussion about how to write a better pre-course, or how to write a better chord progression, or how to improve your second verse lyrics for your song called Infinity, or I made up a song title on the spot and immediately regret it, but we can't even begin to have that discussion. You can't email me and say, Joseph, give me some feedback on this song, because all I could tell you, if there's no objectivity, is I like this and I don't like this, but why should you care what I think? If it's just all subjective, you shouldn't. I don't even think you should really care what you think if it's all subjective. What does anything matter? We might as well just do that, say that's my song. Subjectively, it's just as good as anything else. I like that more than Moonlight Sonata. So it is what it is. And I think down deep, a lot of times, another underlying reason that people believe all art is subjective, there's many things we could get into that's even deeper that we're not gonna get into because of the song on any podcast. I think it's downstream of certain world views and things like that. But I think a part of it too, is we have to take responsibility and acknowledge that we might write songs that aren't very good, or we might have to acknowledge that our songwriting used to suck or the first five songs we write are gonna suck and the next five songs are gonna be okay. And then even when we start writing more and more good songs, we're still gonna have some duds that just aren't very good, didn't quite work. If we say it's all subjective, we can give ourselves a pass. We can just say, oh, who's to say? Everybody universally hates this song and everybody says it sucks and they can even give objective reasons why it sucks. How the melody is something that is completely unmemorable and also it's not an interesting melody but boring, and which it merely has some subjectivity to it. But there is also a level of, we all have heard melodies that like, oh, there's something about that that's good and there's something about that. Another one is melody I think is one of the hardest things to have any sort of objective discussion on. But we can look at a lyric and be like, look, that had a cookie cutter line here, it's not emotionally resonant at all. It's using a lot of generic words that isn't gonna move anybody. So we can even talk about specific things in each other's songs that just aren't working and could be improved. But if it's all subjective, there's nothing to talk about. And that's the part that really gets me, is it doesn't make any sense at all. If it's true that it's all subjective, for anybody to be listening to my podcast or anybody else's podcast about songwriting, it doesn't make sense to try to get better at songwriting because that doesn't exist if it's all subjective. The idea of writing a better song or taking your song and making it quote unquote better does not exist because better is an objective claim. All you can do is hope to make a song that you personally like better or that for some reason you care that I personally like better, which you shouldn't care about. You shouldn't even care what you subjectively like better necessarily. I mean, obviously that should be a part of it. We should write music we like generally. And then the part that really gets me is the idea that there's people out there creating content, teaching songwriting, who would say it's all subjective. If it's all subjective, does that mean that your content is just you saying, in my subjective opinion, this, in my subjective opinion, that, and you should listen to my subjective opinion because my subjective opinion is better than your subjective opinion? Like is that? I don't know how we get away from that. And it's one of those things where like, for some reason this is one of those things where like anytime I try to have this discussion, for some reason I feel like people try to brand the opinion that no, there's two spectrums. There's I don't like it to I do like it, which is subjective claims. And then there's a separate, totally separate discussion that's being able to discuss it's bad to its good spectrum. And those are not necessarily linked at all, which is why I can like one movie way more than another, but also concede that the movie I like less is actually a better movie. If we are incapable of that, that's a massive flag, massive flag, because we should be able to have that discussion. And that's an acknowledgement that there's a separation between our personal taste and just what makes something good. For example, famously, if you listen to this podcast, my favorite band is vertical horizon, but you will never hear me say is vertical horizon is the greatest band of all time. I would never say that. I don't think they're the best band of all time. I wouldn't even begin to be audacious enough to make that claim about any band. They're my favorite though. They speak personally to me. I would say maybe that Mascale is a good songwriter. I think it can back up that claim with, because that's an objective language, right? But I would never say they're the best band, or my favorite band is better than your favorite band necessarily. I mean, maybe I would, depends what your favorite band is. But that's a totally separate discussion. I should be able to concede that your favorite band might be better than my favorite band, but I still like my favorite band better. Just like I might like Revenge of the Sith even more than I like Lord of the Rings movie, but I can concede the Lord of the Rings movie is better. The acting is probably better. The plot is better. Maybe the VFX are better, right? The effects are better. The script is better. The plot is better. Did I say that already? The dialogue is better. Of course, the dialogue's better. Dialogue has never been Star Wars' strong suit, right? So we can break it down into categories, and then break it down further and further, and try to have an objective discussion in good faith where we try to parse out, you know, why does the Lord of the Rings have better dialogue than Star Wars? We all know that's true, but, you know, it is a difficult conversation to figure out why that's true. So this is the ultimate thing for me, is it just feels like, regardless of any of the other points which were about that, I just think it just doesn't stand up to basic reason that all art is totally subjective. Frankly, I think it's a ridiculous thing to say. I don't think it stands up to even thinking about it for like five minutes. But, even with that opinion, I also think it's just destructive. You're just not incentivized to ever try to get better because there is no better to attain. That doesn't help us. If you wanna become a better songwriter, if you wanna listen to content to get better at songwriting, you have to accept the premise that better exists is such a thing as making your lyric better. You can edit your second verse lyrics that suck, and you know they suck, and you cringe at them. You can edit them, you can redraft them, rewrite them, and then you look at the B, right? Your sixth draft that also had edits, and look and say, "This is objectively better than what I started with. "This is obviously better." And if that doesn't exist, why would you waste any time to do that? You wouldn't. You wouldn't. And to me, it's like, well, everything becomes pointless really fast. Trying to learn to write better doesn't exist. You shouldn't listen to any content creator about it. There's no point. There's no point. And this is a thing too that for some reason, it's only art that we apply this to. If we said that, "Oh, well, how to build a good car is totally subjective." No, it's not. If the car doesn't move properly, or if the car is such that even in a 30 mile per hour car crash, anybody who's remotely near the crash is going to die 100% of the time, obviously it's not a good car, right? Again, it's like good car, bad car, good house, bad house. There are elements to it that are subjective. And there are elements to it that are objective, which we know if we take it to the extreme. If you compare whatever you think the best car is, just the engine is the best, the speed is the best, the acceleration that breaks, the safety, the gas mileage, all the different factors that we could say are, here's what makes a car better or worse. It's better across the board than car B. Then we know it's objectively better than car B because it's both safer, faster, more fun, more cool looking, better gas mileage. It's better at all the things. So we know there's some level of objectivity to this. There's objective discussions we had. We know this to be true for everything else. I would even argue for music, which is why I gave the example, we all know we're gonna cringe if somebody actually comes up to us and has the audacity to say, "WAP is just as good as Moonlight Sonata," or whatever. Maybe you didn't think Moonlight Sonata is overrated. You know, I'm not even sure where I land on that. I haven't really thought about it. But, you know, pick some masterful classical piece, or hack just a not horrible gross song like WAP, which is just awful in every possible sense. I really think it has no redeeming qualities. But, regardless, it just ends up being destructive to us if we can't have that discussion. So next episode, we're gonna do the audacious thing. We're gonna try to figure out what are some of the things we can look at that seem to make objectively better songs? What are some of the commonalities? What are the factors we look for? For example, I'll give you one example. I think it starts with synergy, if you will, of all three of the main parts. If the melody feels like it is communicating the same thing as the lyrics, which feels like it's communicating the same thing as the harmony and the chords, to me, that's a start. If your lyrics seem to be talking about one thing, but the melody doesn't fit at all with the lyrics tonally, the lyrics are really sad and just, or maybe wistful or something, but then the music is like grandiose and epic in a way that just doesn't fit. This doesn't make sense. These are supposed to be working together. So I think that's where it's gonna start. I haven't fully written it out yet, the episode, but we're gonna do the audacious thing because I know this episode alone, a lot of people are gonna be like, "Whoa, this is really good." I know. It is what it is. I'm not gonna back down from this. You're welcome to make your counter argument. I've heard a lot of counter arguments. I have yet to hear a compelling one. It usually comes down to, "Oh, you can't give me a math equation to figure out how good a song is." So you're wrong. No, that would prove, that wouldn't even prove wrong that if I were to claim that art is totally objective, me not being able to provide basically a math equation to figure out how good a song is still doesn't disprove that claim. And that's not the claim we're making. I'm making the claim that we should be able to have a discussion from a subjective standpoint and from an objective standpoint. Sometimes the line is blurred between the two, but the idea that we can have no objective discussion about art, whether movies or music is absurd, asinine, ridiculous, doesn't stand up to even the beginning of thinking about it. Which is why we're gonna discuss it next time. Because I think it's worth having that discussion. Because if you and I wanna write a better song, next time we write a song, we have to have some standard to look at at what does that mean? When we say I wanna write a better song or I wanna take the song ahead and make it better, what are some of the factors I can look at to make it better? Otherwise, I don't even know what we're talking about. We're wasting our time, really. So hopefully this was helpful to you. Hopefully it got you to maybe reconsider some things if you're somebody that has said before or really hasn't thought about it much, but just you hear from so many people this, you kind of accept it as true, but you never really thought about it yourself. There's probably a lot of people, which is fine. We don't have time to think deeply about literally everything that everybody says in passing. So hopefully for you there was something in this that at least made you think, huh, okay. Yeah, there's something to this idea that if it's all subjective, this is a waste of time. So maybe in my heart of hearts, I know deep down that there's some level of objectivity here, just because it's difficult to measure doesn't take that away. And next time we'll do the hard thing that nobody else is willing to do. I've never seen it anywhere. Maybe it's been done, maybe it hasn't, but we're gonna do the audacious thing. We're gonna try to figure out how to objectively measure a song or some factors to look at for objectivity in a song. I don't pretend I have all the answers for sure, but we'll try. We'll do a good faith tribe and you can let me know in the comments what things maybe poke holes in it. Let me know maybe factors that I'm gonna miss. I'm sure I'm gonna miss factors. It's a hard thing to tackle, right? But we can do it together. Also, if you have ideas, feel free to email them to me as well. Really, my goal is I wanna start this discussion. I think it's a worthwhile discussion. I don't pretend to have the answer, but I do think it's worth all of us together trying to seek it, trying to figure out what makes it. Again, if you haven't already, be sure to check out my free guide, 20 different ways to start writing a song, songwritertheory.com, slash free guide. Thanks for sticking with me. Thanks for listening to an episode that again, nobody asked for, but I do think is an important thing to talk about. Don't worry, soon we'll be back to the normal grind of the main stuff people wanna know. But I thought this episode was important to talk about. Hopefully you found it helpful. And I will talk to you hopefully in the next one.

Written by Simon Chadwick

Marshall Simmonds and Missi Rossi sit down with the guys to talk about the many benefits and wonderful offerings from Scribbles Software. --- Support this podcast: https://podcasters.spotify.com/pod/show/edutechguys-conference/support

Get ready to immerse yourself in an enlightening discussion and AMA session with Matt, an expert in advanced strategies and Amazon PPC. Join us in this TACoS Tuesday episode, as we answer questions about variation listings, auto campaigns, broad campaigns, and ranking. We also take a peek into Matt's impressive background in e-commerce, recounting his experiences with selling textbooks and private-label products. Hear us as we dissect Amazon's latest data tools like Product Opportunity Explorer, Search Query Performance, and Brand Analytics and discuss how these can help sellers optimize their advertising strategies in this highly competitive market. As we journey deeper into Amazon PPC campaigns, we touch on our “north star metric” of two sales and a click-through rate above 0.2%. Learn about the significance of negative matching and how to identify underperforming keywords using the search query report. We also shed light on the benefits of using software like Pacvue for automation and analytics and how it can save you time and effort. Plus, discover the advantages of day partying and understand the impact of different match types on campaign creation.   Lastly, listen in as we dissect the topic of Amazon PPC and how to leverage it to drive sales and boost profits. We share the calculation for adjusting bids based on target ACoS and emphasize the importance of not solely focusing on ACoS as a metric. We also touch on the recent announcement of Sponsored TV and its potential for both large and small brands. Tune in as we demystify the misconception that PPC must always result in immediate profit and share strategies for effectively utilizing broad keywords despite their increasing cost. This episode is packed with practical advice, insightful discussions, and cutting-edge strategies to help you win in the world of Amazon selling.   In episode 516 of the Serious Sellers Podcast, Bradley and Matt discuss: 00:00 - Expert Matt Altman Discusses His Amazon PPC Strategies 07:59 - Keyword Promotion, Sales Metrics, and Negative Matching 11:59 - Maximizing Advertising Efficiency With Pacvue 15:44 - Bid Adjustment and Amazon Sponsored TV for Sellers 23:28 - Amazon PPC Strategy and Optimization 28:21 - Analyze Ad Performance With Feature Pack 32:25 - Using Keywords for Effective Campaigns 35:27 - Boost Search Ranking With Brand Name 37:29 - Amazon Variations and Outside Traffic Strategy 43:08 - Invitation for January Case Study ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Transcript Bradley Sutton: Today we've got one of the world's foremost knowledge experts on Amazon Advanced Strategy and PPC Matt back on the show and he's going to be answering all of your questions live, as well as answering a lot of my advanced questions on things like variation listings, auto campaigns, broad campaigns, ranking and much more. How cool is that? Pretty cool, I think. Want to keep up to date with trending topics in the e-commerce world? Make sure to subscribe to our blog. We regularly release articles that talk about things such as shipping and logistics, e-commerce and other countries, the latest changes to Amazon Seller Central, how to get set up on new platforms like New Egg, how to write and publish a book on Amazon KDP and much, much more. Check these articles out at h10.me forward slash blog. Bradley Sutton: Hello everybody and welcome to another episode of the Serious Sellers podcast by Helium 10. I'm your host, Bradley Sutton, and this is the show that is our tacos Tuesday PPC show of the week or of the month, I should say where we go in-depth into anything and everything Amazon advertising with special guests that we have, and this week or this month we're going to have a special guest. We're going to invite him up. We're having some technical difficulty. I'm here at the Helium 10 office actually here in Irvine, California, today. So I don't have my regular setup here, but wanted to make sure everybody's having a great Q4. So far, all right. Let's go ahead and bring up our guest of the month, and it is Matt from Clear Ads. Matt, how's it going? Matt: Good, how are you doing, Bradley? Bradley Sutton: Doing awesome, doing awesome. Where are you actually watching us from? Where are you located? Matt: So currently in London. So we're here in London for the next few months, but we moved to Spain about six months ago. Bradley Sutton: Oh, nice, how's that been. Matt: We're in Barcelona. It's been great so far Loving it. Bradley Sutton: Awesome, awesome. Have you been to any FC Barcelona games since you've been out there? Matt: We haven't yet now, but it is at the top of my list. Bradley Sutton: Yeah, I've been to a couple when Messi was still there. Of course, those are good times. Love Spain Now, just in general. We've had you on the podcast before and you gave us really cool strategies in general. Today we're kind of going to be focused on PPC. That's like one of your specialties, but can you talk a little bit about your background and how you came into that Amazon space, if maybe somebody might be listening to you for the first time? Matt: Yeah, definitely so. Been in the space since around 2011, started in college actually selling textbooks and retail arbitrage, so did that for about three to four years. Kind of scaled up my bankroll to where I could get into private label and jumped at it and honestly launched a bunch of crap. We did really well for a few years until a lot of the manufacturers just started going direct to Amazon and had some pretty bad years. But pivoted, got into supplements and food and that's been for like the last six years. Bradley Sutton: Awesome. Now you are known for a lot of like really next level strategies. We've had you before at our elite workshop and things. And so thinking just first of all, I mean it could be about PPC, but just thinking outside of PPC, almost with all this new data that Amazon has come out with in the last couple of years, I mean I think a lot of us were even surprised years ago when Brand Analytics came out. And then nowadays, search career performance and things like that, this is stuff that I would say I don't know about you but me. Like four years ago I would have bet $10,000 that there's no way Amazon would ever tell you exactly how many sales are coming from a non-normalized search and what the click share percentage of top 10 competitors are, and this and that I mean people were paying Amazon employees thousands of dollars for these underground reports that weren't even as robust as what is now available for everybody. So what's your favorite thing? I'm assuming it's search career performance. Your favorite thing that Amazon has come out with? And then what part of that especially do you think is super powerful that Amazon sellers should be using? Matt: Yeah. So I would definitely say search career performance is up there. I would say they haven't changed too much about it in the last like year and a half, but really, where we've been getting a lot of knowledge and data from is Product Opportunity Explorer. I would say like this used to be kind of bland, like years ago. They recently updated it, and the amount of data that they are giving you is insane. I mean, they're telling you exactly if you sell such and such supplement. These are the 15 keywords that matter. Here's the trends on that, here's the seasonality. Like every data point that you really need is there, and that's what you need to win on, I would say. The other big one, though, is the new reports in the brand analytics, where it's giving you greater details into your customer segments. So, like we sell and consumables, and we've always kind of taken a strategy on ads that's hey, like, even if our cost is 100%, what is our cost per net new customer? And we were trying to manually calculate that previously, and now they're telling you specifically by week, how many returning customers, how many net new customers you have. So it's really helped us dial in the ads for that specific strategy. Bradley Sutton: Okay, cool, like. One thing I always liked about Product Opportunity Explorer even when it was kind of bland, as you said was seeing how many, for example, how many products it took to make up or in the old days, 80% of the sales for the entire niche. Now they kind of like, without even announcing it, they change it to 90%. But then it'll be interesting to see that you know some, you know quote, unquote markets or niches, what they call it you know, would have like 200 products, means like it's kind of like wide open, it takes 200 products just to make up 80 or 90% of the sales. And now you know there might be some where it's like only 40 or 10, you know like or like wow, there's 10 people dominating this. Now how would you personally use that information? Like is one or the other like better than the other? Matt: Yeah, so the great thing about Product Opportunity Explorer is it really shows you what keywords are driving the sales for those. So more than how many products are there we're looking at, are there branded terms that are in the Product Opportunity Explorer.  So like an example that we were looking at this past week was for a floor cleaning product and we saw that of the 20 top like 50 keywords, bona was one of the main sales driving keywords. Like, even if there weren't that many products in that category, we aren't going to be able to overcome that branded search deficit. So it's just not something that we would go into Um, but we definitely prefer to go into categories where those sales are spread across more Um. The main reason for that is we really like to do kind of um I would call it kind of like tailgating. We like to kind of stay behind everyone and we'll pull like 10% of the sales from this person, from this person, and you can kind of pick off keywords from certain top products and they may not notice that you're coming up and then you can really use that to catapult yourself to the top of the category before the rest of the products in the category realized what's happening. Bradley Sutton: Interesting, interesting, all right Now. Just, you know switching gears and going, you know kind of like PBC. Let let's do like some kind of beginner question, then let's do some some, some, some advanced things. But just, I always ask a lot of the, the the tacos Tuesday guest, about their strategy on this, because I think this is applicable almost to any level of seller. But what's your, your kind of like rule set as far as uh, when you promote keywords from like an auto or broad to to an exact, and also when you negative match on the promotion side, like, in other words, like are, are you looking for at least you know just one sale, or does it have to be two or three, like in the auto and then, and then, and then you, you put it in um or what. What's your criteria for for moving something from an auto to a exact? Matt: Yeah, so short answer. We're usually looking for two sales and a click through rate above like 0.2% Um. That's kind of like our North Star metric Um, but it really depends on the strategy of that campaign. Um, like, if we're wanting to run a lot of just awareness, we're going after ones where we may not even have sales at all but we have a high click through rate because it's a discovery keyword, that someone's kind of navigating that category with Um. So it varies, but typically it's two orders and above like a 0.2% click through. Okay, Awesome. Bradley Sutton: On the flip side, when are you negative? Uh matching, like uh, is it a certain number of clicks? Uh, is it a certain number of clicks that, uh, you have to have? Is it spend that you're looking at without a sale? Um, and then the follow-up question to that is are there scenarios where you're like not just automatically negative matching but you're like, oh shoot, this is like an important keyword. I got to figure out why in the heck I'm not converting on it before I go and just blindly negative matches. So it's kind of like a two prong question there. Matt: Yeah, Um, so this is, this is where really the search query report kind of data comes into play. Um, we're looking at, hey, like for competitors, um, like, is this performing? Kind of what's happening? Why aren't we getting sales? Um, we'll go ahead and test, possibly changing out our titles, our images, um morph towards those keywords and seeing if we can produce some sales through that. Um, but again it kind of goes back to, like, you know, the, the, the, the sort of focus that we used over a year and a half. Back to like, what is the source of that keyword? Is it really a converging keyword? Is it a discovery keyword? Like, we have a few keywords that we spend thousands of dollars on a month on my own brands, where we maybe get one or two sales Like it's out of loss, but we know it's a keyword that someone that's looking for a type of product uses is like their first term when they're trying to figure out which one to buy. And we just want to make sure that we're always top of mind really hard to like, distinguish that out and see that you were getting benefits from that. But now we're able to go a little bit deeper in that funnel and see that like yes, this is actually driving sales further down the funnel for us. Bradley Sutton: Okay, cool, cool. Now on the more advanced side, like you know, as I just threw on my, my pack view, my pack view jacket here, what, what are you? You know, like I know you've been using pack view for a while, but you know somebody out there my in general not understand, like you know, some of these services. You know pack view is not like oh yeah, you know, $49 a month subscription, but no, it's, it's, it's, you know costs, costs some money to you. So at what point does does it make sense for somebody to to like say you know what, I'm overdoing these Excel spreadsheets, I need to use a software. And then what? What makes a software suite like Pacvue so valuable? Like, how to you know? Cause you're not going to be paying money for something for you or your business or your clients that doesn't give you good ROI. So why is it worth it for you? Matt: Yeah, yeah. So we've been using Pacvue for gosh almost like seven years now. I think we were one of the first like agencies at my prior agency to come onto the platform and we love it. Honestly, wouldn't go anywhere else. So first thing I did when we came to Clare ads, we actually started switching all the accounts over to Pacvue. But in reality I would say it's usable for every level of seller. But we've had a lot of accounts come to us that may be using it but they don't know how to actually use Pacvue to its full advantages. They aren't taking advantage of all of the automations and analytics that are on the back end there. But I would say, even if you're a smaller seller like in using something that, like Bradley said, is $49 to $59, like even though Pacvue is gonna cost more, you're going to get so much more out of it. It will make your ads been more efficient. You will see better results as a whole. Like make the switch now, because it's a lot easier to switch when you're starting out and you have very few campaigns. Like migrating accounts over that have 400 campaigns already. Like it starts to get hard and you've got to really rework a lot of that. So I believe in doing it right from day one, and you're gonna save yourself a lot of work down the line. Bradley Sutton: Now, one of the things Pacvue does that probably eventually is gonna come to regular sellers might have some visibility in this aspect, but it's kind of like the ability to do like day partying and things. So is that something that you guys actually do Like? Do you use that service of turning off ads or changing budgets at certain times of the day and if you are, what's your criteria when you're looking at that? Matt: Yeah, so we do use that on every single account. We use it in one of two ways. One is we're manually adjusting it based on, like our peak sales hours that we know of, if it's a high selling account. But on other accounts, Pacvue actually has an awesome feature where you can set up a day partying scheduler based on conversion rates, click through rates, number of orders by hour, and it will dynamically update that based on a trailing two week, three week period, whatever you set it to. So Pacvue really does a lot of the thinking for you and eliminates kind of that concern from your mind. Bradley Sutton: All right, let's see we've got from Dota In Amazon PPC campaign. Should I create one campaign containing an ad group for phrase match exact and broad, or should I create each match in their own campaign or like? So I guess he's saying like maybe he should have different ad groups in one campaign or do you just have like one ad group per match type, per campaign? Matt: Yeah, so I'll tell you why we do it a certain way. I would say this is definitely kind of interchangeable depending upon how you want to manage your campaigns, but in order to have full and absolute control you need to have a separate campaign for each of these. A good example of this is we had a client who came to us. They had a lot of mixes within their ad groups during Black Friday, cyber Monday, they upped their bids with top of search modifier and they didn't realize that it would affect their broad targeting terms, that they were spending like $7 on broad terms and just getting placements everywhere and tank the performance. So we always break them out into their own campaigns and then even from there we'll typically segment out, like superhero keywords, into their own single keyword campaigns. Bradley Sutton: Okay, excellent. Let me see we've got another one here from Kim Kim K. I don't think it's the Kim K. Hey guys, do you have a calculation that you use to determine how much to adjust bids? Longstanding sponsor campaigns with lots of history is the focus target. Acos, thanks to Vets. Matt: Yeah, so this is pretty easy. You can put together a pretty simple formula to figure out bids based on your target ACOS. So, off the top of my head and I could be saying this wrong we have it in Excel sheet. But you're really just looking at cost per click times, conversion rates, and then equals your ACOS over that. I would say we typically don't optimize any campaigns towards ACOS. I think it's something that's been brought up a lot across, like the Amazon ecosystem, and it's never really the best metric to look at. We've had a lot of accounts that have come to us where their sales have depleted over the last year, year and a half, and they're running very efficient. Like 20% ACOS. Tacos are like three to 5%, like the account looks healthy but you're undermining the daily velocity per keyword that you can achieve, which ultimately kills your organic ranks, and then you may not see it now or three months from now, but six months from now you're gonna be like what the heck happens and it's really hard to climb yourself back out of that pit. Bradley Sutton: Yeah, yeah makes sense. But just in general, before I go into some more specific ones that I had. You know, we recently had Amazon unbox and there was a number of announcements one of them being sponsored TV, that create a lot of buzz. But the question I think a lot of people have is is, well, that's still something, or maybe only for humongous, you know sellers like first of all, is that true, or is there a path to using sponsored TV for, you know, maybe there's a low seven figure seller, high six figure seller, and then is it kind of only for brand awareness, or do you think that there's? You know the way that they're doing it, sometimes with QR codes, you know, like on Black Friday football game that they had, where there's a direct to purchase link or is it more for brand awareness, do you think? Matt: Yeah. So we ran some over Black Friday, cyber Monday, across large and small brands and actually saw decent performance on quite a bit of them. I would say the biggest factor that really drove it was the quality of creative. A lot of our smaller brands didn't have the creative backbone to really fulfill a huge TV push like that, and that's probably the guardrail that smaller brands are going to have trouble getting over. Like you can't take a $200 video off the Fiverr and put it on TV and expect it to do well. So really focusing in on the creative and making it more like a TV commercial definitely helped for us. But we did have some very basic like stop motion slide animated videos with just some text over them and they did pretty well as well. So I would say it's worth trying out. Just make sure you're really narrowing down those audiences that you're targeting, because the CPMs on it are extremely high. But test it, put $20, $30 behind it per day and just really see what you can do. I do think this will kind of be a big lever that larger brands can definitely lean more into to increase that awareness as they tap out other pieces of DSP and Amazon ads. But smaller brands is like it's just as evil, even as a playing field. But the creative does have to be elevated. Bradley Sutton: Okay. William says should I expect to see profit from PPC? I rarely see profit, however, the volume of sales increases. Where I see profit Maybe he's kind of like talking a little bit of tacos here, or like you know people, I think the narrative nowadays when you hear, when you hear sellers, is oh my goodness, like PPC is so expensive, like I don't even know how I can be profitable. But it's not always trying to just make profit on the exact ad. Right, talk a little bit about that. Matt: Yeah. So like one question I always ask sellers that even like potential clients that come to us when they're complaining about profits or tacos or a cost, I'm like, what's your CPA? And honestly, I can count on one hand the number of people that actually knew their CPAs by product that we've talked to. Every other ad channel you look at CPAs, whether you're running on meta, TikTok, whatever you're looking at CPAs, and every time we've run the numbers the CPAs are way cheaper on Amazon than they are on any other channel. What that means is yes, probably there are some categories where you're going to run PPC at a loss, Like on my brain, main brands. We run PPC at a loss because it keeps our velocities up, it keeps our organic rankings up and you'll see those metrics in your tacos. So really, tacos is kind of your guiding light on that, but really setting in stone a target CPA and not adjusting your bids based on a cost or tacos. But as long as you're hitting that target CPA, you're continuing to see growth. That's what we really like to maximize towards. Bradley Sutton: Excellent, thank you for that. William Guarov says hey, amazon PPC is getting costly. What's a strategy to play with broad keywords? And then maybe I can piggyback on that and take a step back. Broad it seemingly has almost changed over the last year or so. I could kind of predict what would come with Broad. I would use Helium 10, magnet, I would do the smart complete and then I could see all the Broad kind of variations. I kind of know what could potentially come up here Now. I might have coffin shelf as a Broad match and then I'll get thrown in like Gothic decor, like not even the same, doesn't even share the same keyword, and so maybe I'm not sure, if that's what he's talking about there, how it might be getting more expensive. And then if, if so, like, like, how do you deal with that? Matt: Yeah, so I'll answer this and I'll answer more about kind of what you went into, Bradley, because I think that's a bigger picture that people need to look into in the future of Amazon. But really when we're running Broad, we're running modified Broad campaigns so that we're at least trying to get more exact towards what we wanted. I will say it doesn't always work. Sometimes you still get those keywords way out of left field, but you have a bit more control. But I would focus again really on the search query performance data and the product opportunity. Explorer, like Amazon, is telling you specifically what keywords are being searched and what's being purchased. Broad isn't as useful for us as it used to be like. All that data now is getting piped back to us and using Helium 10, using Pacvue, you can find pretty much every keyword that's going to be a converting keyword. The biggest thing that we've seen Broad actually do for us here recently and I would say for the last six months, is it's allowed us to catch on to like TikTok trends that are basically going viral and it's picking up those keywords quicker than we would be able to pick them up. So that has been a huge opportunity. But there are a lot of other, like TikTok, specific tools that you can use to kind of find those trending things to get them into your ad campaigns. Matt: The bigger thing kind of on how Broad has expanded is Amazon, like Google and other search engines, is really kind of shifting towards a semantic search, which is why, like you're coming up for Gothic decor and things like that and you've probably heard other people in the space talking about semantics this has been key in, like Google, seo for the last few years and it's only going to get more and more relevant in Amazon as Amazon starts to switch more towards an AI learning model for their specific search. So a lot of what we've been doing and working on is, for example, typically if you're creating your listing, you'd find your keywords through Helium 10, you'd use Scribbles to craft your listing, make sure you get all your keywords in there, but, like in your example, gothic decor that is a huge semantic keyword that is relevant to your coffin. We would go ahead and put that on the back end or try and figure out how to fit it into the bullet points, because it's just a checkmark that Amazon's looking for now because semantically they're saying you should say something about Gothic with your current product and a lot of products that we've been optimizing towards this on, we've seen success like crazy, probably more than anything else that we've done in the last year and a half. Bradley Sutton: Okay, interesting, let's see. Guarev has another question here. What would be the ideal ratio performing and non-performing keywords in broad? Not sure if I understand that question fully, but do you know what you might be listening for? Matt: Say like in broad you're going to have a lot more non-performing just because of the control factor. Unless you're using a lot of negatives, negative phrases, throughout it, I would say we don't really look at the ratio of performing and non-performing in broad because really where we're caring about performance is on our exact match. We aren't caring as much here. We're using this to seed keywords, so even if they are performing, they aren't staying in broad that long if they are. So typically for us it would be like 90 to 95% are non-performing. Bradley Sutton: Okay, Now switching gears to auto campaigns. What's your strategy as far as, like the close match, loose match substitutes? Do you keep them all in one campaign or do you actually segregate those targets in separate auto campaigns? Matt: Yeah, so we actually mix it up. We've seen hit or miss performance on these when we break them out, for whatever reason. Sometimes they work better even with the exact same beds when they're all together. I don't know why that happens, but we typically test both and then whichever one's performing, we pause out the others and let one continue on. We do do a lot of negative matching in our auto campaigns that we're bidding on elsewhere, but we do also always still run a super low bid auto campaign. We negate out brand of terms and run them at like 30 cents per click, and I was just looking at account before I hopped on here Last week one of them got 135 sales for like $22. Like these campaigns still work, I've used them honestly as long as I've been selling on Amazon and we always set them up for all of our products. Bradley Sutton: Now, going back to software, software like Pacvue Adtomic. One cool thing that we can do is I could just see a search term, but not just at the campaign level. I could see it in all campaigns. Like, let's say, in an auto campaign, for example, I got a coffin shelf and in that campaign I had 40 clicks and zero sales. And let's say I felt that it wasn't too relevant of a keyword. I'm like, yeah, I don't want to keep spending money on this. Obviously, at 40 clicks I would negative match it. But with the software I can see that, hey, it's getting impressions and clicks in a broad campaign over here, maybe an exact campaign over here, but in those campaigns there's only like maybe five clicks. So, theoretically speaking, if I was just looking at that campaign in isolation, there might not have been enough information to be a negative match. But since you have so many negative or clicks with no sales in one campaign, do you just go ahead and say you know what, across the board, I don't want this keyword showing up in any of these campaigns. Or do you let the number? Do you let it roll? Do you let it ride in those other campaigns? Matt: Yeah, so great question. This is actually a feature pack view that we use every single day because you see a lot of variance in this and even like moving keywords over to exact match. But it may be in phrase that have dead like a third of what your exact match one is. Whatever reason, the phrase one is serving like crazy and you're getting sales. The exact match one isn't. So we look at this daily and we're trying to figure out one like why isn't our exact match getting served? Like hey, what's going on here? And adjusting the bids and keeping a close eye on it. But typically if we're seeing performance elsewhere, we'll keep it on, mainly because we don't know exactly where that ad is appearing Like. I mean, we now know like top of search, rest of search, product pages, but we don't really know granular details. This is also something that pack view does really well. When you have your share of voice turned on, you can see exactly where your ads appearing and what placement, what percentage of time. So using pack view or actually I don't know any other tools that do it as deep as pack view does on that We've been able to really narrow it down and figure out like, hey, this one's performing really well and slot four of ad positions. Like we can't get served for this one and slot two or three, and we can readjust our entire strategy for that keyword for position four and actually set up automations in pack view to make sure we're always in sponsored position four. Bradley Sutton: Nice. Now, speaking of that, how are you keeping at top of search? You know like I'm kind of old school where you know you're more old school than me, but you know like in my days when I first started learning PPC, there was no, you know, top of search modifier and things like that. You just raise and lower the bits and I kind of kept doing that because, like you know, I obviously with helium 10, like I'll turn on the boost and keyword tracker and it's checking 24 times a day, rotating, you know addresses and browsing scenarios. So I kind of like, no, am I showing up in top of search and sponsor or not? And I've just kind of like kept doing that. Now, are you still doing that, or do you use those those? You know like, hey, I'm going to go 200% for top of search or some kind of formula like that. Matt: Yeah. So I'll say when the bid modifiers first came out like they were amazing. We could bid like 60 cents with 900% top of search and get crazy conversions and everything was great. Too many people are using them now and it's kind of just a battle of who's going to pay more to get that position. What we've actually switched most accounts over to is actually using pack view organic and paid position bidding. So we'll set up rules to basically increase the bids until we're in position one and that will like set our new base bid if we're going for top of search and then we'll use that and then look at our percentage of serving time through pack view into that and adjust as needed. Like. One nice feature is you can set like I want a 90% top of search share of voice for this keyword and pack view will automatically update your bid without the modifiers, because sometimes using the modifiers can get out of hand quickly and you could spend your whole budget and one day, if the keywords big enough, within a few hours on one of the 50 keywords in your campaign. So we really rely on pack view to figure a lot of that out for us and optimize the perfect position for ads and we've kind of stepped back away from modifiers. The one place we do still use them quite frequently, though, is product page modifiers. We do a lot of product targeting where that's really what we're going after, and it does seem to still work well for us there. Rest of search hasn't been a great modifier for us as of yet. We have better success using set rules and pack view to manage that versus the rest of search modifier. Bradley Sutton: OK, cool, I got a fight to bring that into Adtomic. I didn't know that pack view had that Nice Two part question here from Duda how do you use these keywords Electrolyte protein phrase match and then electrolyte protein powder phrase match? My issue is that they are my main keyword but they generate different variations in customer search terms with different variations. With only one click or two, the most Out of those 50 different search terms that get that those main keywords are generated. How do I pick those that convert it? So I'm assuming that he's got two targets here and that maybe he's getting clicks on a whole bunch of long tail versions of this. Perhaps, if I'm deciphering this correctly. Matt: Yeah. So it depends on how that campaign is set up. So a typical phrase match campaign for us we would never put those keywords into the same ad group or campaign because electrolyte protein is electrolyte protein powder phrase. If you do have them split out into separate campaigns, if you have different bids there, one's going to serve over the other always. You have no real control in that. So I would say if it were me, I would just do electrolyte protein as a phrase match and get rid of any type of variation possible and use that as my guiding light. If you aren't getting served typically I know that's a high volume category your budgets probably aren't enough within that campaign to keep it serving constantly and you're getting middle of page or bottom of page placements. So that's how it's getting your budget throughout the day. I would test increasing the budget on that campaign and seeing what it scales up to and you'll probably see a bit more even click distribution between those. Bradley Sutton: OK, Cool. Sergio has a question here. Hey say, when launching, you tell your friends and family your brand and your product and hey, go buy it. Should I do an exact campaign for the brand name so they don't have to scroll? So first of all, at least it's good that you're like, don't be doing search, find, buy things or something which it sounds like you're not. Otherwise you wouldn't even have this question and hopefully you're telling your friends and family, do not leave your reviews just at all, to make sure that you're not getting in trouble with Amazon. But yeah, if you're trying to get your friends to support your product, I mean I think regardless, if you're trying to get your friends and family to support your product, shouldn't you always target your brand name, or that's only kind of like when you're more of a mature brand, Does that really come into play? What do you think? Matt: Yeah, I would say it depends on your brand name. If it's a unique brand name that, like nothing else is really going to come up for, like yeah, I wouldn't run ads. But if it's something that could be construed as something else, I would definitely run some ads to get towards the top. The one thing I would say about this and it's something that we do when we're launching and you're telling friends, family, anyone about it, we leave it kind of bland and just say, hey, this is my brand and it's a protein powder. I would really appreciate if you can buy it. You're not telling them to go search, fine, by keywords. But if you tell them that, hey, it's protein powder, and brand names are probably going to search protein powder, that brand name without you doing anything, Because it's always better, which is why search fine buys work to get a real keyword in there beyond your brand. But even just pumping the brand name does work as well. We've seen it with TikTok. Brand name searches can skyrocket you for every other keyword that you're relevant for. Bradley Sutton: William says yeah, this is a universal question, I think, or universal debate, I think. For successful exact keywords, do you recommend making those keywords negative in the broad? Some people teach that although you're converting for a keyword in the exact, do not remove that keyword from broad. Matt: Yes, this is debated quite a bit and I'll tell you from our experience it can kind of go either way, like sometimes we'll negate it in broad and then the exact stops performing. Sometimes we'll leave it and the broad performs better. Like it can go either way. I would say it's something that you should definitely test. Amazon ads is still kind of finicky on some of these things. For whatever reason. Older campaigns still tend to work better for us. So if your broad campaigns older than your exact match, it may still continue to outperform for a little bit. But what we do typically do is if we're going to leave it in broad, we lower the bids in broad I'm not specific keyword quite a bit and try and give the exact match as much room to run as it possibly could. Bradley Sutton: OK, cool, let's see. Hina has a question. I have 10 variations. They're not page one ranked. What strategy can I apply to get a good conversion on it? So I'm not sure exactly what he's saying here. But let me just change this into another question here. Like I've got betting that has a bunch of variations, or a consumable that has a whole bunch of different flavors, are you putting all the variations into one campaign? Do you have different campaigns for each variation? Do you only promote maybe one or two child items out of the whole variation? What's your strategy on variation items for PBC? Matt: Yeah, so we run a lot of variations. This is the one place where we do run ad groups. So our main products, the main variation, is flavored. So if someone's searching for a lemon flavored one, you obviously don't want that running against a chocolate flavored one. So an exact match campaign would have an ad group for each flavor and we'd be breaking out the different flavor variances within there. If it's a more broad term that doesn't include a flavor name, we're usually pushing it towards our hero product within that variation. But something that you can definitely test. I would say one thing to look at is search query performance and also the top I think they call it top search term report Now it used to be the old brand analytics report and see what the other top click products are. In our instance, if someone's searching for a sugar cookie, it may be that they're searching for a specific flavor and you can see that by the click through rate and a commercial rates from brand analytics. Bradley Sutton: Cool. Now, before we get into your final strategy of the day, can you talk a little bit about clear ads? I mean who you know, who, who you guys might be able to help the most, and what you guys do. Matt: Yeah, definitely. Um, so we're an ads agency um based in the UK. Um, we work with sellers and actually every single amazon marketplace now, so can help you across the board there. Um, we also do offer like full service management. So if you're looking for content creation, lipstein optimizations or even just day to day like inventory management, case log management, we can help you with all of it. Um, we also run DSPs, so pretty much a to z on amazon, we've got you covered. Um, and many of you may know George Um the founder. Um, he's everywhere. Um, so, yeah, head us up if you need any help with any of those things. Bradley Sutton: Awesome, awesome, all right, now um 60 second strategy of the day could be about PPC. It could be about search career performance. Could be about how to live as a foreigner in Barcelona. It could be about anything you want, so go ahead. Matt: All right, um, so I'm going to take it away and I'm going to do. Uh, outside traffic to amazon Um, so I think one of the big questions that search career report has brought up with a lot of people is like, hey, these sales numbers in here are extremely low. I know I'm selling more for this keyword or this product. Like, why isn't this represented? And I think majority of people don't ever look at outside traffic to listings and what's happening. But if you actually take the time to dive deeper, you would be amazed at how much traffic comes straight to your listing from other sources outside of amazon. Um. One great way to do this is how we do it. Um, you can use SCM, rush or a trust or really any kind of SEO tool. Plug in your canonical um amazon URL and just see, like, what articles have been written about you that you know nothing about, where you're getting posted on social. It will highlight all of these things. Um, but really the big key factor that we've been looking at is if you have a competitor in your category that you just you can't figure out how they're doing things. Chances are it's all coming from outside of amazon and that's why you can't compete. So doing this simple search, you can see like, hey, these are the bloggers that are talking about it, these are the articles that they got. You can reach out to those people directly. Most of those positions are paid. Like, don't trust any of those top 10 articles, they're all paid. Um, you can reach out and pay for those, and sites like a H refs SCM rush will tell you how much traffic that bloggers are, so you can kind of estimate what your return is going to be on that dollar. Um, I would say another big piece that we've been kind of working on for these is for a lot of terms like your, your coffin example. Matt: Like there's no one out there that has a website about coffins, like that specific product, it would take you with AI a few days to whip together a basic word press site that has everything you would ever want to know about small coffins and since no one else is writing about that, you're going to rank in Google like top three within a few weeks. If you're in these categories where there isn't that much competition or it's a unique product, start making some micro sites. Um, like I've shared some examples at some prior events and presentations, we have a few of these micro sites that are giving us seven to 8000 people a month now to our Amazon listings, and we used AI for the entire process. Um, so it took us maybe an hour per site and they just continue to produce. And the big thing with that is it's a traffic channel that no one else can really steal from you, because most people aren't looking at this and you'll always kind of stay at the top of your category because your velocities will just always be higher. Bradley Sutton: That might be something I'd like to dive into, if you are able to come out in January. Like your step by step case study on that, that sounds fascinating. Alright, well, matt, thank you so much for joining us. I know it's late over there. I appreciate it and hopefully we get to see you in January. Matt: Sounds good. Thanks for having me.

Tribe Talks: A SWGOH Podcast Episode #15 Carth, Wulfffy and Scribbles might talk about SWGoH in this episode.

11 - 6-23 STICKERS, SCRIBBLES, AND OTHER MARKS YOUR KIDS LEFT ON THE HOUSE by Maine's Coast 93.1

One of us changed - One stayed the same Let's start at the very beginning The Spirit and Magic of it A Simple process - A Breakdown of Sorts Boom Boom Boom Boom Time after time after time after time  Composite born of Scribbles and Noise Three Ideas with Strange Titles Begat Three lyrics and Melodies Lol's Impersonation of a Small dog My nervous system collapsing like buildings Bobby asked, ‘Have you got any Lyrics?' We said, ‘Surprise us!' Dipping in During Lock-Down Using Lyrics as Drummers Directions    Love was diseased right from the start   Hit me like Adventures too Close to Home Bobby speaking for every man and every woman Internal Collapse and Total Disintegration  Changing, Running Away, Lusting for Life. ___ Respect: Andrew James Weatherall (6 April 1963 – 17 February 2020) ___ Learn more about your ad choices. Visit megaphone.fm/adchoices

[18+] A demon is summoned to an apartment building for a spicy threesome, only to accidentally show up in the wrong room. Tonight's story is “Downward Dog” by Scribbles Monhagen, who is an editor at Thurston Howl Publications, and the author of the book The Phantom Janitor and several short stories. You can find more of their stories on the published works page on their blog.Read for you by Rob MacWolf — werewolf hitchhiker.thevoice.dog | Apple podcasts | Spotify | Google PodcastsIf you have a story you think would be a good fit, you can check out the requirements, fill out the submission template and get in touch with us.https://thevoice.dog/episode/18-downward-dog-by-scribbles-monhagen

Hey Gamers, and welcome back to episode 122 of The Gamecasters! In today's episode we talk a lot about poop, games, collection size, association stations, and why games are better than money. There's a lot of fun, chunky laughter in this one so hopefully you're ready to vomit!! Enjoy :) -The Gamecasters

New Yorker cartoonist Jason Chatfield and "Sarah's Scribbles" cartoonist Sarah Andersen join Brad and Dave at the Farewell Brunch, closing out the National Cartoonist Society's Reuben Awards events.You get great rewards when you join the ComicLab Community on Patreon$2 — Early access to episodes$5 — Submit a question for possible use on the show AND get the exclusive ProTips podcast. Plus $2-tier rewards.Brad Guigar is the creator of Evil Inc and the author of The Webcomics Handbook. Dave Kellett is the creator of Sheldon and Drive.

In this episode I swing back to the theme of Republican hypocrisy, focusing in on the question of the proper handling of classified information, and profound irony of a man who won the Presidency by demagoguing Hillary Clinton's alleged mishandling of a few classified documents having then turned around and used highly classified materials as scratch paper. Views my own. Oh, and here's the link to the Columbia Journalism Review study of media coverage of the Clinton 2016 race that I mention in the podcast. https://www.cjr.org/analysis/fake-news-media-election-trump.php

Tune in for an exclusive interview with South Florida's very own, Scribbles Who. Known for her genre-defying sound, Haitian roots, and powerful storytelling, Scribbles shares the inspiration behind her latest songs, "Waiting" and "Satisfaction," and opens up about her lifelong journey toward self-discovery. Get to know the artist always seen in sunglasses. #ScribblesWhoUnveiled #SouthFloridaSound #EmotiveStorytelling #WaitingForScribbles #SatisfactionJourneyYouTube (Music Video) - https://youtu.be/h2YH3jr_qTo Spotify - https://open.spotify.com/track/30oNKA6XdWhhgK62ZDsWXo?si=c580b0984ce44302 Apple Music - https://music.apple.com/ca/album/satisfaction/1696383388?i=1696383389 - Deezer - https://deezer.page.link/H5WLW34dxcNf7ndV6 -iTunes https://music.apple.com/ca/album/satisfaction/1696383388?i=1696383389 - AudioMack - https://audiomack.com/scribbles-who/song/satisfaction -All Social media links -Sound Cloud: https://soundcloud.com/scribbleswho - Spotify: https://open.spotify.com/artist/2MRE0EnE3kUdMOsOGeBSG3?si=fSNFFGL-SUifwgaqIE2gvQ -Twitter: https://twitter.com/scribbleswho -IG: https://www.instagram.com/ScribblesWho/ - FB: https://www.facebook.com/ScribblesWho/ - YouTube: https://www.youtube.com/@Scribbleswho -Website: www.ScribblesWho.com

Join us for an insightful discussion on optimizing SEO phases for improved product indexing and rankings. In this video, we delve into the intricacies of two key phases: Phase One, focused on indexing, and Phase Two, centered around refining keywords for enhanced search results.At the start, we address the importance of refining the title to maximize search engine optimization (SEO) effectiveness. During Phase One, our primary objective is indexing, which involves appearing in the top 300 search results for specific keywords. We emphasize that ranking is not a concern at this stage. Therefore, it is acceptable to have the same keywords repeated in both the title and the backend search terms.Phase Two, traditionally aided by Amazon's brand Analytics tool, has undergone recent changes. The tool's removal prompted us to adopt a new approach utilizing Scribbles. While this alternative method is not as fast, it still enables effective keyword optimization. By inputting search term phrases into Scribbles, we can cross-reference them with the description, bullet points, and title to identify areas for improvement.During Phase Two, incremental indexing becomes crucial. Keywords already present in the title, bullets, and description no longer need to be included in the search term field. Instead, we focus on replacing them with new keywords from our ranking list that are not yet featured in the title. This strategic approach allows us to broaden our product's visibility and target a wider audience.We emphasize the importance of crafting a compelling and accurate title. Exact matches for essential keywords are crucial to enhance product discoverability. By analyzing the existing title, we identify areas where exact matches can be achieved or improved, ensuring that our product stands out in relevant searches.Throughout the discussion, we provide practical insights and tips on optimizing each phase. Our experience, backed by extensive testing, has repeatedly shown that including keywords in the search term field, title, and backend simultaneously during Phase One accelerates indexing. This phase typically spans two to four weeks before transitioning to Phase Two.By the end of the video, viewers gain a comprehensive understanding of the two SEO phases and how to leverage them to improve their product's visibility and rankings. Armed with these valuable insights, they can implement effective strategies to optimize their product listings and achieve better SEO results in a competitive marketplace.Tune in to this discussion and unlock the secrets to successful SEO optimization in the ever-evolving world of e-commerce.00:00 SEO Phases for Enhanced Product Indexing and Rankings00:08 SEO Phase One: Indexing as the main goal00:20 Repeating keywords in title and search terms during Phase One00:39 Changes in SEO Phase Two due to Amazon's brand Analytics tool removal01:15 Transition to using Scribbles for Phase Two01:30 Incremental indexing and avoiding duplicate keywords in Phase Two01:56 Purpose of including keywords in the search term field during Phase One02:00 Duration of Phase One (2-4 weeks) and transitioning to Phase Two02:27 Cutting out duplicate keywords from title during Phase Two03:01 Importance of getting the title correct and achieving exact matches04:03 Making title changes in the backend (editing the detail section)

On this episode of Salt Lake Dirt we flip the format. Author C.E. Hoffman has an incredible podcast called Scribbles & Spills. I was a guest on the program a few months back. I had such a good time that I thought I would share our episode. So on this episode C.E. interviews me, Kyler Bingham. I hope you enjoy! Thanks for listening! Kyler --- Author Bio: C.E. Hoffman is a recipient of a Silver Honourable Mention from the L. Ron Hubbard Writers of the Future Award, and winner of the 2022 Defunct May Day Chapbook contest. They've been published widely online and in print since 2010, and edited Punk Monk Magazine since 2012. Current releases include SLUTS AND WHORES (Thurston Howl Publications, 2021), BLOOD, BOOZE, AND OTHER THINGS IN NATURE (Alien Buddha Press, 2022), GHOSTS, TROLLS, AND OTHER THINGS ON THE INTERNET (Bottlecap Press, 2022), and NO ACTUAL SIN (May Day Press/Defunct Magazine, 2023.) LOSERS AND FREAKS is forthcoming from Querencia Press. Find them online at cehoffman.net, follow them on Twitter @CEHoffman2, and listen to their podcast Scribbles & Spills. --- SLD Podcast Info: www.saltlakedirt.com Radio Broadcast every Monday on KPCR 101.9 FM Santa Cruz - 6PM - 8PM PST Listen on APPLE Podcasts Listen on SPOTIFY Instagram: @saltlakedirt

After a trip to St. Louis for a business conference, Derek is sharing the biggest takeaway from the experience. Western culture doesn't focus on death very much. After all, it does seem pretty morbid, right? With that thought process being so pervasive in our culture, it can actually make it tough to see how we're living and how we'll ultimately be judged. Derek heard David Goggins share his vision about what happens when we die. It wasn't so much about the spiritual side of it but the reflective side that really made the impact. How will we look back on what we did and how we lived? Will we fulfill what it is that we were put here to do? Will we die being the best version of ourselves or will we be embarassed by what we could have done? These are just a few of the questions that Derek has been asking himself and will put to you on this massively impactful episode!

Bombshell testimony from two former friends of Lori Vallow Daybell: Vallow Daybell 's former sister-in-law describes to the court how Vallow Daybell organized a "casting" for her estranged husband, Charles Vallow. Lori said Charles was possessed by a demon. Zulema Pastenes, the widow of Vallow Daybell's brother, Alex Cox, also said that while discussing what to do if the casting didn't work, Vallow Daybell jokingly told her she “could always put some pills in his water.”   Melanie Gibb testified that Vallow Daybell asked her to lie to police for her and refused to explain why. Gibb says Vallow Daybell also would not tell her where JJ and Tylee were. All Vallow Daybell would say is the children were safe.  Joining Nancy Grace Today: Dale Carson- High-profile Criminal Defense Attorney (Jacksonville), Former FBI Agent & Former Police Officer (Miami-Dade County); Author: "Arrest-Proof Yourself; Twitter: @DaleCarsonLaw  Fil Waters- Former Homicide Detective for Houston police department; President & CEO of Kindred Spirits Investigations & Security, Inc.  Dr. Dana Anderson- Forensic Psychologist & Forensic Expert;  Twitter: @psychologydrcom, TikTok: @psychologydr  Dr. Michael Baden- Former Chief Medical Examiner of New York City and past Co-Director of the New York State Police Medico-Legal Investigations Unit- Author: "American Autopsy" Nate Eaton - News Director, EastIdahoNews.com Twitter: @NateNewsNow, Instagram: @n.eaton  See omnystudio.com/listener for privacy information.

#10MinuteswithJesus ** Put yourself in the presence of God. Try talking to Him. ** 10 minutes are 10 minutes. Even if you can get distracted, reach the end. ** Be constant. The Holy Spirit acts "on low heat" and requires perseverance. 10-Minute audio to help you pray. Daily sparks to ignite prayer: a passage from the gospel, an idea, an anecdote and a priest who speaks with you and with the Lord inviting you to share your intimacy with God. Find your moment, consider you are in His presence and click play. All the information is on our website: www.10minuteswithjesus.org. To receive your meditation every day, click here: WhatsApp: http://dozz.es/j3wnl Apple Podcast: https://podcasts.apple.com/podcast/10-minutes-whith-jesus/id1477350613?l=en Telegram: https://t.me/tenminuteswithjesus iVoox: https://www.ivoox.com/podcast-10-minutes-with-jesus_sq_f1744292_1.html YouTube: https://www.youtube.com/playlist?list=PLsZttEgez26FgDqCO_s3tmqeKq7Pmlkr

Travis Bradley has been drawing since he was 2. At an early age, he discovered his love of monsters and creatures, a love that informs his work to this day. He has worked for established organizations like Marvel, DC, and Dark Horse. Currently, Travis works in the TV Industry. Travis' newest project SCRIBBLES has gone the farthest in terms of his creative endeavors- and he believes he's struck oil. What sets this project apart from his others? It's collaborative and community-driven! Join the community at instagram.com/scribblesbywhskrs It's never too late to start your own daily creative habit! Join our free Facebook community Daily Creative Habit, subscribe to the Daily Creative Habit newsletter that's delivered right to your inbox twice a week and grab your copy of the Daily Creative Habit guided creative journal! www.DailyCreativeHabit.com  

Nearly three months into Elon Musk's takeover of Twitter, things are in a "shambolic" state. Is the rest of Elon's empire also in trouble? Then, an artist fighting generative A.I. sets the stage for a legal clash.Plus: what goes wrong when A.I. becomes a reporter.On today's episode:Sarah Andersen, a cartoonist and the illustrator of a semi-autobiographical comic strip, “Sarah's Scribbles.”Additional reading:A look inside Elon Musk's first 90 days as chief executive of Twitter.The artist Sarah Andersen on finding her art in the databases behind text-to-image A.I. platforms.Three artists, including Ms. Andersen, filed a class-action lawsuit against the creators of Midjourney, Stable Diffusion and DreamUp.CNET's A.I.-written articles contained errors.

Have you met Mr Scribbles?   Written by Simon Chadwick