The Pricing For The Planet Podcast

In this episode of the Pricing For The Planet Podcast, we have the pleasure of speaking with Vastani Saloni Firasta, professor at Emory University's Goizueta Business School and author of Purpose Driven Pricing. Saloni discusses her journey in pricing and how it intersects with sustainability, offering valuable insights for companies looking to make a real impact on the planet. Saloni outlines the four key stages of sustainability maturity and emphasizes the importance of education, internal alignment, and the critical role of pricing in driving sustainability initiatives without compromising profitability.We explore practical examples, including the concept of Green Premium, societal impact through pricing, and the ways companies can make trade-offs to balance business goals and environmental responsibilities. Saloni also shares powerful real-world examples, such as the transformation of Alazar Park in Cairo, to illustrate the lasting societal benefits of well-thought-out pricing strategies.Follow Saloni on LinkedIn: https://www.linkedin.com/in/saloni-firasta-vastani-4b80121a/ ****Stay Connected with Pricing for the Planet:

In this special episode of the Pricing For The Planet Podcast, we speak with Rija Goldscheider, co-founder of We Don't Need Roads, to explore the critical steps needed to turn sustainability commitments into real-world actions. With a background in communication and digital transformation at companies like Google, Rija shares his journey into the sustainability sector and how We Don't Need Roads is supporting major global brands in their sustainable transitions. Rija emphasizes that anyone can contribute to sustainability, regardless of their background, and explains how his firm helps businesses move from strategy to impactful action.Throughout the episode, Rija discusses topics like decarbonization strategies, circular economy models, and the importance of monetizing sustainability to create long-term business success. He also introduces the concept of "redesign thinking," which combines economic viability with sustainable impact, ensuring that companies can thrive while respecting planetary boundaries.Follow Rija on LinkedIn: https://www.linkedin.com/in/rija-goldscheider/****Stay Connected with Pricing for the Planet:

Sorouch shares his personal journey into sustainability, insights on how Schneider Electric integrates sustainability into its business model, and real-world examples of companies that successfully merge business performance with climate impact. We also discuss the evolving role of sustainability leaders, the importance of ecosystem collaboration, and what companies can do today to future-proof their strategies.

In this episode of the Pricing for the Planet podcast, host Fabien Cros interviews Daniel Jeanroy, a certified Chief Value Officer (CVO), to explore how the CVO role transforms the traditional understanding of value in business. Daniel discusses the need to move beyond purely financial measures and integrate environmental and social impacts into value creation. He emphasizes the power of rethinking ROI, applying risk management tools from finance and insurance to long-term sustainability challenges like climate change.Key Takeaways and Aha Moments:-Value Beyond Profits: Businesses must consider long-term sustainability, not just immediate financial returns. Traditional ROI models are insufficient for 21st-century challenges.-Double Materiality: This emerging concept requires companies to assess both their financial and environmental/social impact, creating a more holistic view of risk and opportunity.-Leverage Financial Expertise for Sustainability: Techniques from risk management and insurance can be applied to model and mitigate climate-related risks, positioning CVOs as strategic players in sustainability.-New Frameworks in Action: Daniel explains how companies can operationalize sustainability through updated accounting standards like IFRS and CSRD, enabling better decision-making on sustainability initiatives.Aha Moments:-Recalibrating ROI: Daniel illustrates how Chief Value Officers are crucial in shifting business focus from short-term profits to long-term resilience by integrating climate risk into financial models.-CFO and CSO Collaboration: The collaboration between CFOs and Chief Sustainability Officers is key to bringing sustainability projects into the core business strategy.-Modeling Risk for the Future: Businesses are increasingly using risk models from the financial sector to understand the impact of climate change and biodiversity loss on their operations.Top Advice for Aspiring CVOs:-Risk Management as a Gateway: Daniel's journey highlights how a background in risk management, finance, or insurance can be leveraged to transition into sustainability roles.-Seek Specialized Training: Daniel recommends pursuing a Chief Value Officer certification or similar executive education to master the integration of sustainability into business operations.****Stay Connected with Pricing for the Planet:

In this episode of the Pricing for the Planet podcast, host Fabien Cros sits down with Maria Costa, Head of Sustainability Wealth Management and Insurance at Santander UK, to discuss how to forge a successful career in sustainability. Maria shares practical advice on breaking into the field, essential skills you need to thrive, and how to leverage both innovation and technology—especially AI—to accelerate your impact. Whether you're looking to transition into sustainability or advance your existing career, this episode is packed with actionable insights and tips.Key Takeaways:-Build resilience: Sustainability is a field full of challenges. You'll hear "no" often, but persistence is key to success.-Network shamelessly: Reach out to people in the industry. Don't be afraid to ask for advice—most people are willing to help.-Stakeholder management is vital: Knowing how to communicate sustainability's value to different business areas is crucial.-Upskilling is essential, but not mandatory: Formal education (like certifications) is helpful, but on-the-job learning and experience are equally valuable.-AI is the future: Understanding how AI can help accelerate sustainable business strategies will be a key differentiator in your career.-Big organizations vs. Startups: Choose the path that suits you—startups offer fast innovation, while big organizations provide scale and long-term impact.Aha Moments:-You don't need a degree in sustainability to enter the field—build expertise in a niche and keep learning.-Whether in a startup or large corporation, you can create significant impact in sustainability with the right approach.-AI and other emerging technologies will play a transformative role in the sustainability landscape. -Staying ahead of tech trends will give you a competitive edge.****Stay Connected with Pricing for the Planet:

In this episode, we're thrilled to have Julia Nitz, an expert in ESG reporting and sustainability, joining us to demystify one of the hottest topics in sustainability right now: double materiality, a key concept from the Corporate Sustainability Reporting Directive (CSRD).Key Takeaways:1/ Double Materiality Explained – Julia breaks down double materiality into its two core components:-Impact Materiality: What's the company's effect on the environment and society?-Financial Materiality: What are the environmental, social, and governance (ESG) risks and opportunities for the company itself? It's about seeing sustainability both as a responsibility and a business imperative.2/ Why Double Materiality Matters – The CSRD introduces a forward-thinking approach by focusing not only on how financial health is impacted by ESG factors but also how companies impact the world around them. Unlike the U.S. single materiality approach, this dual focus adds depth to sustainability assessments.3/ Starting with a Baseline – Julia emphasizes that for companies starting their CSRD journey, it's crucial to first assess where you are. Conducting a double materiality assessment helps set a foundation, determining which sustainability factors are most relevant for the company.4/ The Realities of Double Materiality Assessments – From her experience leading workshops at NEMAC, Julia shares the "aha moment" of realizing how detailed and collaborative the process can be. Getting cross-departmental input helps uncover diverse perspectives on what really impacts the business and the world.5/ CSRD is an Opportunity, Not Just a Compliance Headache – For many, CSRD feels overwhelming due to its complexity. But Julia sees it as an opportunity to drive genuine sustainability transformation, especially as companies move from reactive reporting to proactive innovation. The CSRD also fosters transparency, allowing companies to benchmark against competitors more effectively.6/ It's Not About Perfection—It's About Progress – Julia reassures companies that the process doesn't need to be perfect from day one. Instead, it's about evolving your approach over time, starting with what you know, and adjusting as you gather more data and experience.Stay Connected with Pricing for the Planet:

Welcome to another episode of the Pricing for the Planet Podcast, where we delve into the crucial intersection of business and sustainability. In this episode, we're thrilled to host William Nait Mazi, an expert at the forefront of blending AI, data, and sustainability.Join us as we explore the evolving role of data in sustainability, how AI is being used to tackle environmental challenges, and the importance of data quality in driving effective sustainability initiatives. William shares his journey from marine impact studies to leading roles in sustainability and CSR, and how his work at Ekimetrics is helping businesses become more data-driven in their sustainability efforts.We also discuss the carbon impact of AI technologies and how companies can ensure that their AI-driven sustainability projects are truly beneficial for the planet.

Join us for a masterclass on the Corporate Sustainability Reporting Directive (CSRD) with Fabien Cros and expert guest, Michel Scholte, co-founder of CSRDAcademy.com (https://csrdacademy.com/). This episode dives deep into the nuances of CSRD, its significance in the European regulatory landscape, and its impact on approximately 45,000 companies. Michel provides a succinct overview of how the CSRD extends the language of finance to include crucial elements of nature, society, and governance, aiming to ensure more sustainable corporate practices. Learn about the journey from previous directives to CSRD, the intricacies of the newly mandated European Sustainability Reporting Standards (ESRS), and the practical implications for businesses across Europe. Whether you're a business leader, a sustainability professional, or simply keen on the future of corporate responsibility, this episode offers essential insights into the transformative power of transparency and regulation in sustainability. Check out the CSRDAcademy: https://csrdacademy.com/ ****Join our free PricingForThePlanet bi-weekly digest on Monetizing and Pricing Sustainability: https://www.pricingfortheplanet.com/weeklydigest Hosted on Acast. See acast.com/privacy for more information.

In this episode, Fabien Cros explores the radical concept of True Pricing with Michel Scholte, co-founder of the Impact Institute. Michel enlightens us on how businesses can adopt True Pricing to incorporate the real social and environmental costs into their products and services, revolutionizing both sustainability and consumer behavior. Through compelling narratives, including a transformative journey of a chocolate company that led to dramatic market success and societal benefits, Michel illustrates the profound impact of True Pricing. This episode unveils the pivotal "epiphany moment" that many businesses experience when they realize that ethical pricing not only aids sustainability but also enhances their market presence and consumer trust. Tune in to learn how implementing True Pricing could be the key to a sustainable business model that also drives economic success.Check out True Price: https://trueprice.org/ ****Join our free PricingForThePlanet bi-weekly digest on Monetizing and Pricing Sustainability: https://www.pricingfortheplanet.com/weeklydigest Hosted on Acast. See acast.com/privacy for more information.

In this episode, Fabien CROS dives deep into the world of sustainable design with Nurra BARRY, the visionary founder and CEO of Carbon Saver. Discover how Carbon Saver is revolutionizing the architecture and interior design industries by integrating sustainability into the core of project planning, all while boosting profits and cutting costs.What is Carbon Saver?Carbon Saver is a cutting-edge platform designed to help interior designers and architects make environmentally conscious decisions from the very start of their projects. Acting as an environmental engineer, it provides an intuitive interface with a scoring system that helps users evaluate the sustainability of their choices, ensuring that projects are eco-friendly and cost-effective.In this episode, we cover:-The journey behind Carbon Saver's inception-Practical applications and benefits of Carbon Saver-The financial impacts of sustainable choices-Expansion plans into digital and fashion industries-Advice for aspiring entrepreneurs****Join our free PricingForThePlanet bi-weekly digest on Monetizing and Pricing Sustainability: https://www.pricingfortheplanet.com/weeklydigest Hosted on Acast. See acast.com/privacy for more information.

In this electrifying episode, we jam with Gerald J. Leonard, a jazz musician turned IT and sustainability powerhouse. Discover how Gerald's unique journey and insights can transform your business strategy and help you rock the world of sustainability.Key Takeaways:

Welcome to the Pricing for the Planet Podcast, where we delve into the vital intersection of sustainability and business. In this episode, we have the pleasure of hosting Benedict Okpala, an entrepreneur from Nigeria and founder of KIRU Energy. Benedict shares his inspiring journey and the impactful work his company is doing in the field of solar energy.KIRU Energy is at the forefront of providing reliable, affordable solar solutions to homes and businesses in Nigeria. Benedict discusses the concept of shared value, the integration of Sustainable Development Goals (SDGs), and the role of technology in driving sustainability.Key Takeaways:1/ The urgency of saving our planet from carbon emissions.2/ Encouraging young people to participate in climate initiatives.3/ Practical applications of shared value in real-world business scenarios.4/ Integration of SDGs in business strategies.5/ The potential of technology, including AI and IoT, in enhancing energy efficiency and sustainability.Support KIRU Energy:Website: https://ourkiru.com/Follow on LinkedIn, Instagram, Twitter, and Facebook Kiru Energy LimitedLooking for equity investors to help expand their impactful work.Don't forget to like, share, and subscribe for more insights on sustainability and business!****Join our free PricingForThePlanet bi-weekly digest on Monetizing and Pricing Sustainability: https://www.pricingfortheplanet.com/weeklydigest**** Do you want to continue to learn about the intersection between sustainability and business: join our free PricingForThePlanet bi-weekly digest / newsletter: https://www.pricingfortheplanet.com/weeklydigestDiscover even more insights on www.PricingForThePlanet.com Hosted on Acast. See acast.com/privacy for more information.

In this episode we explore how CFOs are pivotal in integrating sustainability with corporate finance. Featuring insights from Willem Schramade, a professor of finance at Nyenrode Business University and sustainability expert, this episode unravels how financial strategies can embrace and enhance corporate sustainability efforts. Willem discusses the evolution from traditional finance roles to champions of eco-finance, highlighting the importance of viewing sustainability as a strategic business advantage. Learn about the practical applications of shadow pricing, the intricacies of sustainable investment decision-making, and the future of corporate finance influenced by environmental and social governance (ESG) factors. This episode offers invaluable perspectives for anyone interested in the convergence of finance and sustainability.Follow Willem on LinkedIn: https://www.linkedin.com/in/willemschramade/ ****The PricingForThePlanet podcast delves into the fusion of business and sustainability, highlighting profitable and sustainable business models. For us, the only path to amplifying sustainability is by framing it as a driving force and facilitator for business. Tune in for insights on how businesses can thrive while being eco-friendly.****Join our free PricingForThePlanet bi-weekly digest on Monetizing and Pricing Sustainability: https://www.pricingfortheplanet.com/weeklydigest Hosted on Acast. See acast.com/privacy for more information.

In this episode, Fabien Cros explores the intersection of sustainability and business with Rachel Sheila Kan, a veteran in the fashion industry turned sustainability advocate. Rachel shares insights into her journey from fashion design to sustainability, emphasizing the importance of collaboration and decentralized systems in creating a more sustainable future. The discussion delves into the concept of Cathedral Thinking, where the focus is on nurturing ecosystems rather than dictating outcomes. Rachel explains her approach of facilitating collaboration within her ecosystem of microbusinesses, where members co-create and share in the benefits. The conversation touches on various topics, including the need for a shift from linear to circular business models, the hidden costs of consumerism, and the importance of creativity in driving change.****The PricingForThePlanet podcast delves into the fusion of business and sustainability, highlighting profitable and sustainable business models. For us, the only path to amplifying sustainability is by framing it as a driving force and facilitator for business. Tune in for insights on how businesses can thrive while being eco-friendly.****Join our free PricingForThePlanet bi-weekly digest on Monetizing and Pricing Sustainability: https://www.pricingfortheplanet.com/weeklydigest Hosted on Acast. See acast.com/privacy for more information.

In this episode, Fabien Cros dives into the pivotal role of financial solutions in driving sustainability throughout corporate value chains. Joined by Alex Lheritier, an expert in finance and sustainability, and co-founder of Koaloo.FI, they explore strategic financial mechanisms that businesses can employ to integrate ESG objectives deeply and effectively into their operations. Learn how innovative financing can incentivize every stakeholder in the value chain, and especially suppliers, to commit to sustainable practices, and discover how such strategies not only support environmental goals but also enhance profitability and corporate resilience.Follow Alex on LinkedIn: https://www.linkedin.com/in/alex-lheritier/ ****The PricingForThePlanet podcast delves into the fusion of business and sustainability, highlighting profitable and sustainable business models. For us, the only path to amplifying sustainability is by framing it as a driving force and facilitator for business. Tune in for insights on how businesses can thrive while being eco-friendly.****Join our free PricingForThePlanet bi-weekly digest on Monetizing and Pricing Sustainability: https://www.pricingfortheplanet.com/weeklydigest Hosted on Acast. See acast.com/privacy for more information.

Dive into an engaging discussion with our guest, Virginie Ostrowski, as we explore the potent concept of shared value—where businesses thrive by addressing societal and environmental issues. This episode offers an in-depth look at how companies can extend their impact beyond philanthropy and CSR towards achieving sustainability goals with profitability. Learn from Virginie's journey from journalism to leading the Shared Value Initiative Hong Kong and gain insights from her rich experience. Discover real-life success stories like Interface and JEB, companies that have embraced shared value to revolutionize their industries and create a significant positive impact. This conversation is a must for entrepreneurs, executives, and anyone interested in the synergy between business success and sustainable development.JEB: https://jebgroup.com/ and its Sustainable Office Solutions https://sos-action.com/Shared Value Initiative Hong Kong: https://sharedvaluehk.org/https://www.linkedin.com/company/sharedvalueinitiativehongkong/****The PricingForThePlanet podcast delves into the fusion of business and sustainability, highlighting profitable and sustainable business models. For us, the only path to amplifying sustainability is by framing it as a driving force and facilitator for business. Tune in for insights on how businesses can thrive while being eco-friendly.****Join our free PricingForThePlanet bi-weekly digest on Monetizing and Pricing Sustainability: https://www.pricingfortheplanet.com/weeklydigest Hosted on Acast. See acast.com/privacy for more information.

In this special episode, we delve into the innovative concept of Return on Sustainability Investment (ROSI) with distinguished guest, Professor Tensie Whelan. As the founder of the Center for Sustainable Business at NYU Stern, Tensie shares invaluable insights on how sustainability is not just a moral imperative but a strategic advantage that can drive better financial performance. From operational efficiencies and risk mitigation to enhancing employee engagement, this episode covers the spectrum of benefits that sustainability offers to businesses. Whether you're a large corporation or a small to medium-sized enterprise, discover how implementing ROSI can pave the way for a more sustainable and profitable future.****The PricingForThePlanet podcast delves into the fusion of business and sustainability, highlighting profitable and sustainable business models. For us, the only path to amplifying sustainability is by framing it as a driving force and facilitator for business. Tune in for insights on how businesses can thrive while being eco-friendly.****Join our free PricingForThePlanet bi-weekly digest on Monetizing and Pricing Sustainability: https://www.pricingfortheplanet.com/weeklydigest Hosted on Acast. See acast.com/privacy for more information.

In this episode, Fabien Cros delves into the critical intersection of sustainability and career development with Hymane Ben Aoun, a trailblazer in executive search and sustainability advocacy. As the job market evolves, sustainability skills emerge as non-negotiable for professionals aiming to stay ahead. We explore the launch of a groundbreaking brand by HumanSkills, aimed at bridging the gap between talent aspirations and corporate sustainability practices. Drawing parallels between digital transformation and the sustainability shift, we offer insights for those looking to enrich their careers with a green edge. From the importance of education in sustainability to the art of monetizing green initiatives, this episode is a treasure trove of advice for anyone eager to make an impact in their professional journey while contributing to a more sustainable future.****The PricingForThePlanet podcast delves into the fusion of business and sustainability, highlighting profitable and sustainable business models. For us, the only path to amplifying sustainability is by framing it as a driving force and facilitator for business. Tune in for insights on how businesses can thrive while being eco-friendly.****Join our free PricingForThePlanet bi-weekly digest on Monetizing and Pricing Sustainability: https://www.pricingfortheplanet.com/weeklydigest Hosted on Acast. See acast.com/privacy for more information.

In this episode, guest Myrtil Mitanga, Senior Associate at Hi Inov - Dentressangle, challenges the conventional perception of finance as opposed to sustainability, offering a compelling narrative that showcases finance as a crucial ally in the quest for sustainable business practices. Through her experiences in venture capital, Myrtil elucidates how profitability and impact are not mutually exclusive but rather complementary, with a focus on innovative startups that balance economic performance with environmental and social governance (ESG) goals. The podcast delves into the significance of long-term investments in fostering sustainable innovations, the evolving landscape of carbon credits, and the potential for venture capital to drive substantial change in traditional industries towards more sustainable futures. Myrtil's insights provide a roadmap for integrating sustainability into the core of business models, underscoring the vital role of education, networking, and strategic investment in shaping a more sustainable and financially inclusive world.****The PricingForThePlanet podcast delves into the fusion of business and sustainability, highlighting profitable and sustainable business models. For us, the only path to amplifying sustainability is by framing it as a driving force and facilitator for business. Tune in for insights on how businesses can thrive while being eco-friendly.****Join our free PricingForThePlanet bi-weekly digest on Monetizing and Pricing Sustainability: https://www.pricingfortheplanet.com/weeklydigest Hosted on Acast. See acast.com/privacy for more information.

In this episode, Tiekie Barnard discusses the concept of creating shared value and the vital shift in business perspectives from focusing solely on profit to incorporating social and environmental considerations into core strategies. The episode delves into how companies like Safaricom and Nestlé have successfully integrated the shared value approach to simultaneously advance their competitiveness and improve the economic and social conditions within their communities. Additionally, Tiekie shares insights on the Shared Value Africa Initiative, aiming to encourage all companies across Africa to adopt this transformative business model. By exploring innovative business models and providing advice for those interested in pursuing a sustainable career, this podcast episode offers a comprehensive understanding of how businesses can achieve financial success while making a positive social impact, proving that it is not about profit only but profit with purpose.This episode serves as a crucial reminder of the importance of integrating sustainability into the heart of business operations, illustrating through examples and expert insights how companies can lead the way toward a more sustainable and equitable future.****The PricingForThePlanet podcast delves into the fusion of business and sustainability, highlighting profitable and sustainable business models. For us, the only path to amplifying sustainability is by framing it as a driving force and facilitator for business. Tune in for insights on how businesses can thrive while being eco-friendly.****Join our free PricingForThePlanet bi-weekly digest on Monetizing and Pricing Sustainability: https://www.pricingfortheplanet.com/weeklydigest Hosted on Acast. See acast.com/privacy for more information.

Want to learn how a company seamlessly merges profit with planet-saving purpose? Join this inspiring podcast episode featuring Mikko Ampuja of Vapaus, a Finnish company revolutionizing business-to-business transportation with their 'benefit bikes' model. Discover Mikko's entrepreneurial journey, how Vapaus tackles the climate crisis one bicycle at a time, and their innovative tactics for sustainable business financing. If you're interested in entrepreneurship, sustainability, or the power of simple yet impactful business models, this episode is a must-listen!****The PricingForThePlanet podcast delves into the fusion of business and sustainability, highlighting profitable and sustainable business models. For us, the only path to amplifying sustainability is by framing it as a driving force and facilitator for business. Tune in for insights on how businesses can thrive while being eco-friendly.****Join our free PricingForThePlanet bi-weekly digest on Monetizing and Pricing Sustainability: https://www.pricingfortheplanet.com/weeklydigest Hosted on Acast. See acast.com/privacy for more information.

In this episode, Julia Nitz dives deep into the transformative world of Internal Carbon Pricing (ICP), unraveling how this strategic tool not only drives decarbonization efforts but also paves the way for future-proof business success. Through her journey from a serendipitous seminar discovery to becoming a sustainability analyst, Julia offers invaluable insights into the practical application of ICP, balancing environmental goals with economic realities. Whether you're navigating the complexities of shadow pricing, seeking to understand the nuances of carbon costs, or exploring innovative approaches to sustainability, this episode is a treasure trove of wisdom that promises to inspire both seasoned professionals and newcomers alike. Join us as we explore how integrating ICP can not only reduce carbon footprints but also enhance business valuation in the long run, providing a competitive edge in the rapidly evolving landscape of global sustainability.****The PricingForThePlanet podcast delves into the fusion of business and sustainability, highlighting profitable and sustainable business models. For us, the only path to amplifying sustainability is by framing it as a driving force and facilitator for business. Tune in for insights on how businesses can thrive while being eco-friendly.****Join our free PricingForThePlanet bi-weekly digest on Monetizing and Pricing Sustainability: https://www.pricingfortheplanet.com/weeklydigest Hosted on Acast. See acast.com/privacy for more information.

In this episode, Fabien Cros dive into the world of remanufacturing with expert Ron Giuntini, exploring its underestimated potential in revolutionizing industries and contributing to sustainability. Ron unveils how remanufacturing, a century-old practice, remains largely untapped and misunderstood, despite its proven profitability and environmental benefits. From the U.S. military to leading industries embracing this model, we discuss the challenges, opportunities, and the critical role of remanufacturing in shaping a sustainable future. Join us as we uncover the untapped goldmine of remanufacturing, merging past practices with futuristic innovation.****The PricingForThePlanet podcast delves into the fusion of business and sustainability, highlighting profitable and sustainable business models. For us, the only path to amplifying sustainability is by framing it as a driving force and facilitator for business. Tune in for insights on how businesses can thrive while being eco-friendly.****Join our free PricingForThePlanet bi-weekly digest on Monetizing and Pricing Sustainability: https://www.pricingfortheplanet.com/weeklydigest Hosted on Acast. See acast.com/privacy for more information.

In this podcast episode, Ray Florio, a seasoned expert in strategy and pricing, Managing Partner - Growth Consulting at Circana, shares valuable insights into making sustainability a profitable aspect of business. He emphasizes the importance of viewing sustainability not just as a noble goal, but as a competitive advantage and a driver for business growth. Through real-world examples and practical advice, Ray underscores the need for clear, outcome-focused messaging in sustainability initiatives, tailored to resonate with consumers. The discussion offers tangible strategies for businesses, from startups to large corporations, to integrate sustainability into their business models effectively and profitably.****The PricingForThePlanet podcast delves into the fusion of business and sustainability, highlighting profitable and sustainable business models. For us, the only path to amplifying sustainability is by framing it as a driving force and facilitator for business. Tune in for insights on how businesses can thrive while being eco-friendly.****Join our free PricingForThePlanet bi-weekly digest on Monetizing and Pricing Sustainability: https://www.pricingfortheplanet.com/weeklydigest Hosted on Acast. See acast.com/privacy for more information.

This episode explores the innovative world of Sustainable Aviation Fuel (SAF) and its role in reducing aviation's environmental impact. We discuss the challenges and future of SAF with expert David Kaplan from Oliver Wyman, covering regulatory hurdles and technological advancements. The episode highlights SAF's potential, its recent successful test flight, and the importance of government and individual support in making SAF the norm for a greener future in aviation.ERRATUM: HEFA stands for “Hydrotreated Esters and Fatty Acids”David Kaplan's Linkedin: www.linkedin.com/in/david-kaplan-56b79174/ Oliver Wyman website: www.oliverwyman.com ****The PricingForThePlanet podcast delves into the fusion of business and sustainability, highlighting profitable and sustainable business models. For us, the only path to amplifying sustainability is by framing it as a driving force and facilitator for business. Tune in for insights on how businesses can thrive while being eco-friendly.****Join our free PricingForThePlanet bi-weekly digest on Monetizing and Pricing Sustainability: https://www.pricingfortheplanet.com/weeklydigest Hosted on Acast. See acast.com/privacy for more information.

We delve into the innovative world of MeEnergy, a trailblazing startup reshaping the EV landscape. We explore how MeEnergy is tackling the critical issue of range anxiety with its groundbreaking off-grid, fast charging stations. These stations, uniquely powered by biofuel, offer a sustainable and versatile solution, sidestepping the limitations of the conventional power grid. Through interviews with MeEnergy's CEO Alexander Sohl, we uncover the potential of these mobile charging units in driving the global transition to electric mobility. From fleet operators to individual drivers, learn how MeEnergy's vision is not only advancing the technology behind EV charging but also propelling an eco-friendly future. Tune in to understand the challenges, innovations, and the transformative impact MeEnergy is having on the EV industry and our planet.****The PricingForThePlanet podcast delves into the fusion of business and sustainability, highlighting profitable and sustainable business models. For us, the only path to amplifying sustainability is by framing it as a driving force and facilitator for business. Tune in for insights on how businesses can thrive while being eco-friendly.****Join our free PricingForThePlanet bi-weekly digest on Monetizing and Pricing Sustainability: https://www.pricingfortheplanet.com/weeklydigest Hosted on Acast. See acast.com/privacy for more information.

This episode tackles the hidden environmental cost of our digital addiction, highlighting how digital technology's greenhouse gas emissions could double by 2025. We introduce GreenOps, a strategy to minimize the carbon footprint of cloud computing. Featuring Alexandre Martzloff from Elevate, we discuss how both cloud providers and users can contribute to this initiative. The episode also touches on how IT professionals can make a difference by choosing sustainable cloud options and implementing GreenOps, as well as the benefits of combining cost-saving measures with eco-friendly practices through FinOps and GreenOps. It's a practical look at reducing the digital world's impact on the environment. ****The PricingForThePlanet podcast delves into the fusion of business and sustainability, highlighting profitable and sustainable business models. For us, the only path to amplifying sustainability is by framing it as a driving force and facilitator for business. Tune in for insights on how businesses can thrive while being eco-friendly.****Join our free PricingForThePlanet bi-weekly digest on Monetizing and Pricing Sustainability: https://www.pricingfortheplanet.com/weeklydigest Hosted on Acast. See acast.com/privacy for more information.

In this episode, we delve into the world of sustainable finance with Philippe Zaouati, CEO of Mirova and contributor to French President Emmanuel Macron's environmental initiatives. We explore Mirova's unique journey, where investment intertwines with sustainability, and discuss how finance is becoming a pivotal solution in the global climate crisis. Philippe sheds light on the evolution from traditional ESG to impact investing and the innovative financial tools, like green bonds and loans, that are reshaping our approach to sustainability. He also addresses the challenges of greenwashing and the importance of transparent environmental claims. The episode culminates with a deep dive into the debate between double and simple materiality in financial responsibility, offering Philippe's valuable insights and advice for those eager to make a difference in the world. Join us for this compelling conversation that navigates the intersection of finance, sustainability, and global change!****The PricingForThePlanet podcast delves into the fusion of business and sustainability, highlighting profitable and sustainable business models. For us, the only path to amplifying sustainability is by framing it as a driving force and facilitator for business. Tune in for insights on how businesses can thrive while being eco-friendly.****Join our free PricingForThePlanet bi-weekly digest on Monetizing and Pricing Sustainability: https://www.pricingfortheplanet.com/weeklydigest Hosted on Acast. See acast.com/privacy for more information.

Welcome to a fascinating episode of our podcast where we explore the dynamic world where AI meets sustainability. Join us as we dive into how cutting-edge AI innovations are not just opening new doors but are rapidly steering us towards a more sustainable future. Ever wondered how pricing can be a powerful tool in fostering eco-friendly practices? Join this exclusive conversation with Massimiliano Costacurta, the visionary CPO of FullTruck (https://www.fulltruck.com/), who is redefining the logistics landscape. Discover how they're tackling the pressing issue of empty truck runs – a silent ecological disaster. Delve deeper with us into the intriguing world of the multi-armed bandit theory, a fascinating concept from game theory that's making waves in pricing strategies and beyond. But that's not all! We also explore the ethical quandaries of dynamic pricing and how companies can use value pricing as a force for good, driving both profit and sustainability. Hear our expert's take on why startups and established companies alike are missing out on the transformative power of innovative pricing strategies.This episode is not just a podcast; it's a journey into the heart of innovation, sustainability, and the ethical considerations that come with it. Tune in for an enlightening experience that promises to change the way you think about technology, business, and the environment.****The PricingForThePlanet podcast delves into the fusion of business and sustainability, highlighting profitable and sustainable business models. For us, the only path to amplifying sustainability is by framing it as a driving force and facilitator for business. Tune in for insights on how businesses can thrive while being eco-friendly.****Join our free PricingForThePlanet bi-weekly digest on Monetizing and Pricing Sustainability: https://www.pricingfortheplanet.com/weeklydigest Hosted on Acast. See acast.com/privacy for more information.

Join us in an engaging and insightful podcast episode featuring Maciej Kraus, Partner at Movens Growth Equity and a recognized pricing guru, who also serves as a guest speaker at Stanford University. In this episode, Maciej unravels the complexities of sustainable pricing, illustrating how it's not just about increasing costs but about connecting consumers with the impact of their purchases. From discussing his own journey in the pricing field to exploring real-world challenges like a salad bar's struggle with sustainable packaging, Maciej offers a wealth of knowledge and experience. He delves into the nuances of customer behavior, the interplay between perceived benefits and costs in sustainable products, and how sustainability is reshaping traditional pricing models. Maciej also provides practical advice for businesses venturing into sustainable practices, emphasizing the importance of starting small and learning through experience. This episode is a must-listen for anyone interested in the intersection of sustainability, finance, and pricing strategy, offering valuable insights for both seasoned professionals and newcomers to the field.****The PricingForThePlanet podcast delves into the fusion of business and sustainability, highlighting profitable and sustainable business models. For us, the only path to amplifying sustainability is by framing it as a driving force and facilitator for business. Tune in for insights on how businesses can thrive while being eco-friendly.****Join our free PricingForThePlanet bi-weekly digest on Monetizing and Pricing Sustainability: https://www.pricingfortheplanet.com/weeklydigest Hosted on Acast. See acast.com/privacy for more information.

Join us in this inspiring episode as we sit down with Brandon Smith, the Vice President of Client Services at Human-I-T, an organization that's leading the charge in e-waste recycling and digital inclusion. Dive into a conversation that explores how Human-I-T is not only preventing electronic waste from ending up in landfills but also empowering underserved communities with access to technology. Brandon shares his inspiring journey, the innovative approaches of Human-I-T, and how they're helping businesses turn their e-waste into opportunities for growth and social impact. Tune in to discover how sustainability and technology can work hand in hand to create a brighter future for all.****The PricingForThePlanet podcast delves into the fusion of business and sustainability, highlighting profitable and sustainable business models. For us, the only path to amplifying sustainability is by framing it as a driving force and facilitator for business. Tune in for insights on how businesses can thrive while being eco-friendly.****Join our free PricingForThePlanet bi-weekly digest on Monetizing and Pricing Sustainability: https://www.pricingfortheplanet.com/weeklydigest Hosted on Acast. See acast.com/privacy for more information.

Join us in a compelling conversation with Stephan Liozu, Ph.D., co-founder of PricingForThePlanet, on this episode where we explore the synergy between sustainability and economic growth. Stephan imparts his expertise on avoiding the pitfalls of digital transformation, harnessing existing assets for sustainable development, and the crucial role of ROI in sustainability efforts. He shares great insights on customer-centric approaches, the power of supplier relationships, and innovative business models that can lead to a sustainable and financially robust future. Delving into the '8 Steps of Pricing Sustainability,' Stephan provides actionable strategies for businesses to integrate sustainability into their core operations. This episode is an essential listen for businesses aiming to navigate the complexities of sustainability with a profitable lens.****The PricingForThePlanet podcast delves into the fusion of business and sustainability, highlighting profitable and sustainable business models. For us, the only path to amplifying sustainability is by framing it as a driving force and facilitator for business. Tune in for insights on how businesses can thrive while being eco-friendly.****Join our free PricingForThePlanet bi-weekly digest on Monetizing and Pricing Sustainability: https://www.pricingfortheplanet.com/weeklydigest Hosted on Acast. See acast.com/privacy for more information.

In this episode, we are thrilled to welcome Matthieu Witvoet, a renowned eco-adventurer and public speaker. Dive deep as Matthieu emphasizes the importance of embracing one's true passion and understanding one's authentic self. He shares insights on reigniting lost passions, especially those tied to sustainability, and recounts his personal journey of overcoming financial challenges by harnessing and selling his passion. The conversation evolves to discuss the transition from mere brand awareness to meaningful brand engagement, with eco-adventurers like Matthieu playing a pivotal role. Through compelling narratives, such as the story around cigarette butts, Matthieu illustrates the power of storytelling in sustainability. The episode delves into the transformative potential of reimagined advertising and sponsorships in driving a sustainable future, urging governments, brands, and athletes to recognize their responsibilities. As we explore the future of sponsorships and the advantages of endorsing eco adventurers, Matthieu leaves listeners with a profound message: to embark on a sustainable journey, one must begin with self-awareness, alignment, and introspection.****The PricingForThePlanet podcast delves into the fusion of business and sustainability, highlighting profitable and sustainable business models. For us, the only path to amplifying sustainability is by framing it as a driving force and facilitator for business. Tune in for insights on how businesses can thrive while being eco-friendly.****Join our free PricingForThePlanet bi-weekly digest on Monetizing and Pricing Sustainability: https://www.pricingfortheplanet.com/weeklydigest Hosted on Acast. See acast.com/privacy for more information.

Dive into an enlightening discussion with Andrea Pirisi, the brain behind 20energy and the revolutionary Lybra technology. In this episode, we explore the potential of every vehicle to champion a cleaner future and the genius of 20energy's device that captures kinetic energy during deceleration. Learn about the challenges all cars (even the electric ones) face, the innovative business model of 20energy, and the impressive efficiency of Lybra. As we delve deeper, uncover the vision of 20energy, the paramount importance of sustainability, and the synergy of kinetic energy with IoT and AI. Wrapping up with invaluable advice for aspiring entrepreneurs, this episode is a must-watch for anyone passionate about sustainable energy and innovation.****The PricingForThePlanet podcast delves into the fusion of business and sustainability, highlighting profitable and sustainable business models. For us, the only path to amplifying sustainability is by framing it as a driving force and facilitator for business. Tune in for insights on how businesses can thrive while being eco-friendly**** Do you want to continue to learn about the intersection between sustainability and business: join our free PricingForThePlanet bi-weekly digest / newsletter: https://www.pricingfortheplanet.com/weeklydigest Hosted on Acast. See acast.com/privacy for more information.

In this episode of PricingForThePlanet, Kevin Mitchell, the esteemed President of the Pricing Professional Society (PPS), joins Fabien Cros to unravel the complexities of sustainable pricing. Together, they delve into the core of PPS, explore the forefront of pricing trends like value-based and outcome-based models, and shed light on a revealing survey that underscores a pivotal challenge: many consumers aren't yet willing to pay extra for sustainability. However, the onus is on businesses to innovate their pricing strategies. With the sustainability movement still in its nascent stages, Kevin emphasizes the need for a fresh, customer-centric approach, backed by data-driven insights. A significant revelation is the alarming reliance of businesses on intuition when determining willingness to pay, a strategy Kevin cautions against. For those seeking a starting point in this intricate maze, the episode offers tangible advice, underscoring the importance of understanding client perspectives and continuously enhancing capabilities through education and strategic learning. Concluding with a powerful call to action, Kevin urges professionals to prioritize sustainability, invest in continuous learning, and cultivate a balanced skill set to navigate the future of pricing. This episode is a treasure trove of insights for anyone keen on mastering the art and science of pricing in a world inching towards sustainability.****The PricingForThePlanet podcast delves into the fusion of business and sustainability, highlighting profitable and sustainable business models. For us, the only path to amplifying sustainability is by framing it as a driving force and facilitator for business. Tune in for insights on how businesses can thrive while being eco-friendly****Join our free PricingForThePlanet bi-weekly digest on Monetizing and Pricing Sustainability: https://www.pricingfortheplanet.com/weeklydigest Hosted on Acast. See acast.com/privacy for more information.

In this enlightening episode, Fabien Cros, co-founder of PricingForThePlanet, sits down with Hugo Smits, co-founder of Supstain (www.supstain.nl). The conversation revolves around the innovative approach of Supstain in helping companies easily map out their CO2 footprint through invoice analysis. Hugo sheds light on how understanding and measuring CO2 emissions is the first step towards a sustainable future. By providing clarity on CO2 emissions, companies can identify areas of high emissions and take targeted actions to reduce them. The discussion also touches upon the increasing importance consumers and employees place on associating with environmentally responsible companies. With the global goal of halving all emissions by 2030 and achieving climate neutrality by 2050, the role of companies like Supstain becomes paramount.****The PricingForThePlanet podcast delves into the fusion of business and sustainability, highlighting profitable and sustainable business models. We emphasize that sustainability isn't just a responsibility—it's a lucrative opportunity. Tune in for insights on how businesses can thrive while being eco-friendly****Join our free PricingForThePlanet bi-weekly digest on Monetizing and Pricing Sustainability: https://www.pricingfortheplanet.com/weeklydigest Hosted on Acast. See acast.com/privacy for more information.

Join us for a riveting chat with Serena Mignucci, the innovative co-founder and CEO of Bufaga. In this episode, Serena unveils Bufaga's groundbreaking approach to environmental solutions, from cars that actively combat pollution to reshaping sustainable business models. Dive into Bufaga's mission for a pollution-free planet, their pioneering devices, and their vision for the future of sustainability. With insights into real-time sustainability dashboards, upcoming products, and advice for startups, this episode is a beacon for anyone passionate about a greener tomorrow. Don't miss out on this glimpse into the future of sustainable innovation.****The PricingForThePlanet podcast delves into the fusion of business and sustainability, highlighting profitable and sustainable business models. We emphasize that sustainability isn't just a responsibility—it's a lucrative opportunity. Tune in for insights on how businesses can thrive while being eco-friendly****Join our free PricingForThePlanet bi-weekly digest on Monetizing and Pricing Sustainability: https://www.pricingfortheplanet.com/weeklydigest Hosted on Acast. See acast.com/privacy for more information.

In this episode of the PricingForThePlanet Video Podcast, we're joined by Paola Andrea Valencia, VP Pricing at Schneider Electric. Together, we navigate the intricate landscape of pricing sustainability. We discuss the art of monetizing eco-friendly initiatives, the significance of gauging customer willingness to pay, and Schneider Electric's commendable strides in sustainability. The conversation also touches on the debate surrounding premium pricing for sustainable products and how pricing strategies are evolving in the face of global eco-conscious movements. Dive in with us to explore the fascinating crossroads of pricing and sustainability. ****The PricingForThePlanet podcast delves into the fusion of business and sustainability, highlighting profitable and sustainable business models. We emphasize that sustainability isn't just a responsibility—it's a lucrative opportunity. Tune in for insights on how businesses can thrive while being eco-friendly****Join our free PricingForThePlanet bi-weekly digest on Monetizing and Pricing Sustainability: https://www.pricingfortheplanet.com/weeklydigest Hosted on Acast. See acast.com/privacy for more information.

Join us as we engage in a captivating conversation with Geoffrey Richard, the Circularity Director at Schneider Electric. In this episode, we delve into the intricacies of the circular economy, sustainability, and the pioneering strategies that Schneider Electric has adopted. Discover the transformative power of circularity, the balance between sustainability and profitability, and how Schneider Electric is setting the pace in these domains. Whether you're a business leader, an environmental enthusiast, or someone curious about the future of sustainability, this episode offers valuable insights.****The PricingForThePlanet podcast delves into the fusion of business and sustainability, highlighting profitable and sustainable business models. We emphasize that sustainability isn't just a responsibility—it's a lucrative opportunity. Tune in for insights on how businesses can thrive while being eco-friendly****Join our free PricingForThePlanet bi-weekly digest on Monetizing and Pricing Sustainability: https://www.pricingfortheplanet.com/weeklydigest Hosted on Acast. See acast.com/privacy for more information.

In this podcast interview, Fabien Cros is hosting Hanae Chino, the ESG Director at Webhelp. She delved into the pivotal roles of ESG (Environmental, Social, and Governance) and Impact Sourcing in the company's value creation strategy. She emphasized that Webhelp's commitment to ESG is not merely a trend but a core part of their long-term sustainability plans. Impact sourcing, in particular, stands out as a transformative approach where the company actively hires from socio-economically disadvantaged communities. This is not seen as an act of charity but rather an untapped reservoir of potential and talent. The most profound value derived from this strategy has been a marked improvement in employee retention. Chino shared compelling data highlighting decreased turnover rates and further elaborated on the ripple effects, including heightened employee morale, enhanced company reputation, and broader societal benefits. Looking forward, Hanae Chino envisions ESG and impact sourcing becoming even more integral to Webhelp's operations, potentially setting a benchmark for the industry.****The PricingForThePlanet podcast delves into the fusion of business and sustainability, highlighting profitable and sustainable business models. We emphasize that sustainability isn't just a responsibility—it's a lucrative opportunity. Tune in for insights on how businesses can thrive while being eco-friendly****Join our free PricingForThePlanet bi-weekly digest on Monetizing and Pricing Sustainability: https://www.pricingfortheplanet.com/weeklydigest Hosted on Acast. See acast.com/privacy for more information.