Podcast appearances and mentions of brian alfaro

Brian Alfaro is the Director of Investor Relations at Headway Capital, a Houston-based private equity firm managing over $500 million in assets. With a background in the restaurant industry, Brian transitioned into real estate in 2017, starting in single-family investing before moving into multifamily. Today, he specializes in building investor relationships and raising capital for large-scale multifamily projects.     Get ready for REWBCON 2025, happening from April 10th to 12th! Use my code JOHN at checkout for 10% off your ticket. Key Takeaways: Transitioned from single-family to multifamily investing after realizing the scale and sophistication better aligned with his goals. Investor relations is a long-term game focused on education, trust-building, and communication. Effective capital raising is more about listening to investor needs than pushing returns. Investors should ask more questions about risk, not just returns. Strong communication and transparency are crucial when working with passive investors.     Topics: From Restaurants to Real Estate 17-year background in restaurant operations before entering real estate in 2017. Started with the BRRRR strategy, but found single-family investing misaligned with his personality and long-term vision. Making the Jump to Multifamily Joined a multifamily mentorship in 2020 to scale smarter. Chose capital raising as his focus area, learning to nurture and educate investors. Why Multifamily Made More Sense Single-family was labor-intensive with low cash flow margins. Multifamily offered more scalability, better team collaboration, and higher ROI potential. Appreciated the abundance mindset and collaboration in multifamily circles compared to the scarcity mindset in single-family spaces. Investor Relations Demystified Focused on helping investors feel confident and informed through steady communication and trust-building. Building “know, like, trust” takes time—rarely an overnight process. Education-first mindset; avoids industry jargon to reduce confusion. Top Questions LPs Should Be Asking Investors often ask about returns but rarely probe into risks or past challenges. Brian encourages asking about capital calls, past losses, and how operators handled them. Transparency and accountability are key indicators of a trustworthy sponsor. Mistakes New Capital Raisers Make Being too transactional or too numbers-focused instead of building genuine relationships. Failing to understand investor goals—listening is more powerful than selling. Good investor relations = solving problems, not pitching products.    

Discover how Brian Alfaro and Headway Capital raised over $100M and acquired $600M+ in multifamily assets. In this episode of The HERO Podcast, Brian shares his unconventional journey from flipping houses to becoming a powerhouse in commercial real estate. Discover his actionable strategies for building investor trust, leveraging key relationships, and scaling with precision—all while navigating the ever-changing market. Key Takeaways to Listen For:From Hustle to Scale: Brian's transition from single-family flips to multifamily syndications and the pivotal mindset shift that made it possible.Building Investor Trust: The importance of nurturing relationships before raising capital and why trust accelerates the investment process.Finding Your Role: Deciding between being an operator, fund manager, or partner—and how each role shapes your real estate journey.Leveraging Relationships: How attending events, joining mentorship groups, and connecting with experienced operators paved the way for success.The Power of Education: Using webinars, case studies, and thought leadership to attract and retain investors while positioning yourself as an authority.About Tim MaiTim Mai is a real estate investor, fund manager, mentor, and founder of HERO Mastermind for REI coaches.He has helped many real estate investors and coaches become millionaires. Tim continues to help busy professionals earn income and build wealth through passive investing.He is also a creative marketer and promoter with incredible knowledge and experience, which he freely shares. He has lifted himself from the aftermath of war, achieving technical expertise in computers, followed by investment success in real estate, management skills, and a lofty position among real estate educators and internet marketers.Tim is an industry leader who has acquired and exited well over $50 million worth of real estate and is currently an investor in over 2700 units of multifamily apartments.Connect with TimWebsite: Capital Raising PartyFacebook: Tim Mai | Capital Raising Nation Instagram: @timmaicomTwitter: @timmaiLinkedIn: Tim MaiYouTube: Tim Mai

In this episode of "The Real Estate Vibe Show," host Vinki Loomba sits down with Brian Alfaro, the Director of Investor Relations at Headway Capital, to dive deep into the world of passive investing and uncover the red flags that investors should be aware of. With a rich background in operations, marketing, and brand development, Brian brings years of experience in ensuring that investing partners receive a first-class experience.Key Highlights from the Episode:✅ Active vs. Passive Investing: Brian explains the difference between these two strategies, highlighting how active investors manage the day-to-day operations while passive investors provide capital and earn returns without the hands-on work.✅ Brian's Real Estate Journey: Brian started as an active investor in residential real estate before shifting to commercial investments. His story showcases how early decisions and risk tolerance shaped his path.✅ Red Flags in Investing: The conversation focuses on how passive investors can spot red flags, such as unqualified sponsors and unrealistic deal projections. Brian emphasizes the importance of researching the sponsor's track record and business experience.✅ Importance of Location: Location is key in real estate. Brian advises investors to research markets, job growth, and population trends to ensure a strong investment, discussing the differences between primary, secondary, and tertiary markets.✅  Transparency with Fees: Brian provides clarity on common fees in real estate deals, explaining that while fees are necessary, investors should watch out for excessive or hidden costs.✅  Overcoming Analysis Paralysis: For those new to investing, Brian encourages taking action. He stresses that no deal is perfect, but surrounding yourself with experienced people and learning from the process is key to success.

Brian Alfaro of Headway Capital Investments provides valuable insights on how to succeed in the competitive world of commercial real estate investing from building trust with investors to navigating the complexities of raising capital. Brian Alfaro | Real Estate Background Headway Capital Investments Portfolio: 3,335 units Based in: Houston, TX Say hi to him at:  LinkedIn headwayinvestment.com Best Ever Book: 7 Habits Of Highly Effective People by Stephen Covery Greatest Lesson: Watching somebody else succeed on a deal I backed out on just because I was scared. Don't get stuck in analysis paralysis. If you've done the math, and it works, go for it. Sponsors BV Captial BAM Capital Rentec Direct

Welcome to another episode of the Global Investors Podcast; I'm your host Charles Carillo. Today we have Brian Alfaro. Brian is head of investor relations for Blue Oak Capital; a Houston private equity firm that focuses on the acquisition of workforce B/C multifamily communities across Texas, Tennessee and Kansas City. He currently retains ownership interests in 427 multifamily units as a general partner. Learn More About Brian Here: Blue Oak Capital - https://blueoakinvests.com/  Connect with the Global Investors Show, Charles Carillo and Harborside Partners: ◾ Setup a FREE 15 Minute Strategy Call with Charles: http://ScheduleCharles.com ◾ FREE Passive Investing Guide: http://www.HSPguide.com ◾ Join Our Weekly Email Newsletter: http://www.HSPsignup.com ◾ Passively Invest in Real Estate: http://www.InvestHSP.com ◾ Global Investors Web Page: http://GlobalInvestorsPodcast.com/

Today we share an episode of The Real Estate Breakthrough Show with Christina Suter where Cody and Brian are guests. Listen in as they share key insights about Blue Oak investments, the secrets to their success, and why it's important to always remember that in this industry, it's all about serving the people. Cody LaughlinCody Laughlin is a co-founder and Managing Partner of Blue Oak Capital. He is the director of Acquisitions and Chief Investment Officer and oversees the company's acquisitions and business development. Cody has eleven years of experience in alternative investments. Prior to Blue Oak Capital, Cody was the founder and President of Laughlin Investment Group, LLC, a privately held real estate investment group where he managed the company's acquisition portfolio of residential real estate. In addition to his entrepreneurial ventures, Cody worked as a Registered Nurse in the Texas Medical Center. Brian AlfaroPrior to joining Blue Oak Capital, Brian managed an investment company specializing in the residential asset class. Passionate about helping others succeed, he sources and brokers investment transactions for investors. Brian's extensive background in operations, marketing, and brand development in high-volume hospitality concepts plays a role in ensuring investing partners receive a first-class experience.  For today's episode we will cover: [ 00:00 - 12:11 ] About Blue Oak CapitalReal estate can challenge you as a human beingOur job is to be problem solversWhy Blue Oak didn't fail[  12:11 - 22:42 ] You can't panic It starts with a good property management teamYou really make your money on the renewalsBlue Oak's investment strategy[  22:42 - 34:39 ] Repositioning a propertyRemembering that you serve peopleTaking care of your investorsGood companies and investor relations Tweetable Quotes: Connect With Guest:Website: https://blueoakinvests.com/Instagram: https://www.instagram.com/blueoakcapital/?hl=enFacebook: https://www.facebook.com/blueoakcapital/Youtube:https://www.youtube.com/channel/UC3-13HguhVYtvZTHXoeS-ng/featuredLinkedIn:https://www.linkedin.com/company/blueoakinvests/ Connect with Cody: Linkedin: https://www.linkedin.com/in/cody-laughlin-35067660/Instagram: https://www.instagram.com/codyblueoakcapital/?hl=en SUBSCRIBE & LEAVE A 5-START REVIEW as we create a lifetime of wealth and financial freedom through multifamily investing!    Invest with us! Check out Blue Oak Investments  Invest with us! Check out Blue Oak Investments: https://blueoakinvests.com/ Cody LaughlinLinkedIn: https://www.linkedin.com/in/cody-laughlin-35067660/Facebook: https://www.facebook.com/cody.laughlin.543 Instagram: https://www.inst

Episode 126: For today's episode we have Cody as guest on The Gold Collar Investor Podcast and we get to find out his beginning as an accidental landlord and where he is now in the real estate space. He talks about how he was able to pay two mortgages by putting a tenant on his first, his transition from single family to multifamily real estate, and what it's like being at the tail end of getting away from his W-2. Cody Laughlin is a real estate entrepreneur and thought leader with over 10 years of real estate investing experience. Cody's core investing thesis has been focusing on acquiring existing multifamily assets across central Texas and other various markets across the US since early 2019. After aligning with his partners, Brian Alfaro and John Batey, Blue Oak Capital was formed and to date the company holds ownership interest in 787 multifamily units as General Partners. For today's episode we will cover: [ 00:00 - 08:04 ] Guest intro: Cody LaughlinCody's backgroundStill a health care provider, making the transitionFirst house, having a hard time selling it and why [  08:04 - 17:49 ] Directly into multifamily or buy more single family homes Introduced to commercial real estateA new goalWhat's stopping you from quitting now [ 17:49 - 24:11 ] Target number from a revenue perspectiveThe numbers on the first multifamily deal and getting the capital for itDoing own deals now or still cosponsoringA phenomenal vertical to add to your portfolio [ 24:11 - 28:43] Taking the lead roleWhen was the first time you invested outside of Wall Street?Did you have any fears at the time to overcome when you did that?One investment that did not go as expectedAdvice you would give to people who are thinking of investing in Main Street that is outside of Wall Street Tweetable Quotes: Connect With Guest:Website: https://blueoakinvests.com/Instagram: https://www.instagram.com/blueoakcapital/?hl=enFacebook: https://www.facebook.com/blueoakcapital/Youtube:https://www.youtube.com/channel/UC3-13HguhVYtvZTHXoeS-ng/featuredLinkedIn:https://www.linkedin.com/company/blueoakinvests/ Connect with Cody: Linkedin: https://www.linkedin.com/in/cody-laughlin-35067660/Facebook: https://www.facebook.com/cody.laughlin.543 Instagram: https://www.instagram.com/codyblueoakcapital/?hl=en SUBSCRIBE & LEAVE A 5-START REVIEW as we create a lifetime of wealth and financial freedom through multifamily investing!    Invest with us! Check out Blue Oak Investments  Invest with us! Check out Blue Oak Investments: https://blueoakinvests.com/ Cody LaughlinLinkedIn: https://www.linkedin.com/in/cody-laughlin-35067660/Facebook: https://www.faceboo

Episode 124: In this episode, Cody is a guest on the “How Did They Do It Podcast” and he shares his real estate journey. He goes deep into why and what it took for him to transition from single family to multifamily real estate and why he thinks we shouldn't be overwhelmed with going bigger faster. Cody Laughlin is a real estate entrepreneur and thought leader with over 10 years of real estate investing experience. Cody's core investing thesis has been focusing on acquiring existing multifamily assets across central Texas and other various markets across the US since early 2019. After aligning with his partners, Brian Alfaro and John Batey, Blue Oak Capital was formed and to date the company holds ownership interest in 787 multifamily units as General Partners. For today's episode we will cover: [ 00:00 - 06:53 ] Guest intro :  Cody LaughlinCody's backgroundContinue education or complete pivot to real estate?The pivoting point to real estate [  06:53 - 14:14 ] Biggest change in the shift to multifamily Steps taken to get into multifamily and barriers in the first dealHow Cody saw multi family as a pathway to financial success and how he envisioned life would look like for him and his familyThe first deal and what he had to face [ 14:14 - 20:51 ] Creating a partnership from a business standpointFinding the best places to build out your network and meet potential partners and investorsContinuing to focus on real estate while almost everybody sat backCompleting the first deal and following up with consequential investments and opportunities [ 20:51 - 23:50] The biggest refinement from the first to get to the second dealWhat and how real estate investing impacted Cody's life One thing Cody knows now about real estate that he wished he knew beforeOne thing that sets successful people apart in real estate investingTweetable Quotes: Connect With Guest:Website: https://blueoakinvests.com/Instagram: https://www.instagram.com/blueoakcapital/?hl=enFacebook: https://www.facebook.com/blueoakcapital/Youtube:https://www.youtube.com/channel/UC3-13HguhVYtvZTHXoeS-ng/featuredLinkedIn:https://www.linkedin.com/company/blueoakinvests/Connect with Cody:Linkedin: https://www.linkedin.com/in/cody-laughlin-35067660/Instagram: https://www.instagram.com/codyblueoakcapital/?hl=en SUBSCRIBE & LEAVE A 5-START REVIEW as we create a lifetime of wealth and financial freedom through multifamily investing! Invest with us! Check out Blue Oak Investments  Invest with us! Check out Blue Oak Investments: https://blueoakinvests.com/Cody LaughlinLinkedIn: https://www.linkedin.com/in/cody-laughlin-35067660/Facebook: https://www.facebook.com/cody.laughlin.543 Instagram: https://ww

In this episode, Managing Partners at Blue Oak Investing. Cody & Brian team up to share how they identified the unique skills they could each bring to a partnership, how to decide what role each partner should play based on not just skills but personality as well, and what data, trends, and insights they used to create their strategy for their company's real estate investments. Cody started in 2008 as an "accidental landlord" and became full-time in multifamily investing in 2019. Brian started investing in real estate in 2018 as a way to grow and protect his wealth. They both wanted to scale and this formed the basis for their partnership, enabling them to now manage over 800 doors. You can connect with Cody & Brian on LinkedIn or email them at Cody@blueoakinvests.com or Brian@blueoakinvests.com --------------------------------------------------------------------------------- Elisa Zhang is the owner and principal of over $450M in multifamily apartment buildings. She is also a mother of two kids, an artist, an educator, and the breadwinner of her family. She provides in-depth advice and education on financial independence, real estate investing, generating passive income, mindset hacks, and productivity hacks through EZ FI (Financial Independence) University. She is on a mission to help others have the financial freedom to retire early from their jobs and make money while they sleep by investing in real estate. Other ways to stay in touch: Facebook: https://fbook.cc/3sPG LinkedIn: https://ggle.io/4vpg Instagram: https://fbook.cc/3sPI or @elisazhang_fi Apple Podcast: https://bityl.co/4Rpd Spotify: https://bityl.co/4Rpb

Real estate is not just about buying properties. It's about building a business.   Brian Alfaro and Cody Laughlin of Blue Oak Capital join us to discuss what it takes to be competitive in the real estate market. They talk about the different components of real estate as a business, how we can make an impact with marketing, and what we can do to get brokers on our side. For new investors, Brian and Cody also list the 6-step proven framework that helped them raise their first $1 million.   Blue Oak Capital is a Houston-based real estate investing firm that focuses on acquiring cash flow producing commercial real estate. They partner with busy professionals who are seeking to grow their investment portfolio by investing in real assets like real estate.     [00:01 - 08:34] Finding the Best Business Partners Why Brian and Cody decided to form a partnership Making the transition from single-family to multifamily Slow growth vs instant success Building relationships and the infrastructure for a sustainable business   [08:35 - 16:44] Strategies for Your First Capital Raise Brian and Cody break down the 6-step capital raising framework that worked for them  Why these steps should work simultaneously The importance of persistence and consistency in execution Focus on the marketing-side   [16:45 - 22:19]  Standing Out From the Competition Go bold and be willing to get uncomfortable Find a story behind the opportunities Nurture strong relationships with brokers Visibility is key Get your first transaction done Be the best buyer that you can be   [22:20 - 23:56] Closing Segment Reach out to Brian and Cody!  Links Below Final Words Tweetable Quotes   “You've got having a strong brand, having a website, using a CRM, sending out a newsletter, making sure you're on social media and then trying to become a thought leader in this space.” - Brian Alfaro   “Don't focus on taking people out to lunch. Go focus on getting deals done. And that's how you build relationships.” - Cody Laughlin -----------------------------------------------------------------------------   Connect with Brian and Cody! Head over to the Blue Oak Capital website and follow them on Facebook and LinkedIn. Email them at brian@blueoakinvests.com and cody@blueoakinvests.com.    Connect with me:   I love helping others place money outside of traditional investments that both diversify a strategy and provide solid predictable returns.     Facebook   LinkedIn   Like, subscribe, and leave us a review on Apple Podcasts, Spotify, Google Podcasts, or whatever platform you listen on.  Thank you for tuning in!   Email me → sam@brickeninvestmentgroup.com Want to read the full show notes of the episode? Check it out below: [00:00:00] Cody Laughlin: You know, when we talked about real estate investing, we talk about like buying the real estate, right? We talk about the apartment buildings or whatever, but what you really don't understand, especially in this multifamily space, you're operating a small business. And you know, when we talk about putting these pieces in place, what you're doing is you're building the infrastructure of a business. [00:00:17] Cody Laughlin: You know, you're wearing the marketing hat, you're wearing the, the revenue hat you're wearing the acquisitions hat. Like you're wearing all of these different variables that go into owning and operating a small business.  [00:00:39] Sam Wilson: Blue Oak Capital is a Houston-based private equity firm focused on the acquisition of cash flow producing multifamily real estate across the US, Brian and Cody. Welcome to the show.  [00:00:50] Cody Laughlin: Sam, pleasure to be here, man. I appreciate you having us for having us.  [00:00:52] Brian Alfaro: Thanks for having us, Sam. Yeah, we really appreciate it.  [00:00:54] Sam Wilson: Hey, man. Pleasure is mine. There's three questions I ask every guest who comes on the show and maybe one of you can take this and just answer this for the firm itself, but the three questions are, where did you guys start? Where are you now? And how did you get there? So I'll leave it to you guys to figure out which one of you wants to tackle that.  [00:01:09] Cody Laughlin: Well, kind of high level overview. We all our Houston-based. Brian and I are two of the three managing partners here at our company. We all collectively met through networking channels and, and whatnot, and then formulated our, our company early, late, like late 2019, early 2020. [00:01:27] Cody Laughlin: And you know, the biggest kind of glue that's kind of held us together are our value propositions that are complementary skillsets and really that how the team has meshed and that's been how we've been able to grow, right? And so, but since our inception in late 2019, you know, like you mentioned, we've, you know, acquired and partnered in 847 units as general partners and looking to do some, some really big acquisitions this year, a hundred million dollars plus in acquisitions this year, hopefully. [00:01:56] Cody Laughlin: And really, it just comes down to great partners, great relationships and just a great network of investors and partners around us. So what do you think, Brian?  [00:02:04] Brian Alfaro: I think, I think you hit the nail on the head.  [00:02:06] Sam Wilson: Yeah. What are some things when you guys, 'cause this is a common you know, I hear this, this discussion a lot on this show, but I want to hear your, your take on what it was like figuring out one that you were onto something and then finding the partners, even if it was within the same network, like there's, there's, there's a lot of back and forth and like, Hey, should we, could we maybe we'll build something. Maybe we won't. How, how did you guys navigate that? [00:02:29] Cody Laughlin: Go ahead, Brian, tell them your side and I'm going to add to that.  [00:02:32] Brian Alfaro: Yeah, I, I think I knew I was onto something when I saw a lot of people around me were having success in commercial real estate. So you talked about commercial real estate. Cody and I both come from the single-family residential investment space. We were both doing that, Cody for way longer than I was. I was doing it for about two years. [00:02:46] Brian Alfaro: And I was kind of looking around and watching guys build their portfolio and seeing people, just regular people that were just like you and me doing big things. So why not me? It was the question I really asked myself, why couldn't I do that as well, especially as it was transitioning and getting a little bit older. [00:03:02] Brian Alfaro: I'm 33 right now. So, you know, back in my early thirties as I'll call it, I guess I'm still there. But I was looking around and going just, just regular guys doing this, there's regular guys buying these massive $20, 30, 40 million properties. And I'm like, why not me? So, it all starts with education. So it became a lot about educating myself, joining a mentorship group. [00:03:18] Brian Alfaro: And that's when I also met Cody and John and that's when I knew we had something was because these are two great guys. It all starts with the foundation of good business ethics. Work with people that you want to go grab a beer, right? So I'm gonna grab a cup of coffee with people you want to hang out with on the weekend. [00:03:32] Brian Alfaro: If you don't like your business partners, you're probably not going to get very far. So that's when I knew personally that I found something good because I had two guys that I really enjoyed hanging out with really enjoyed spending time with. So the idea of being on calls at 9, 10, 11, 12, 1 o'clock in the morning, you know, going through underwriting, basically giving up your nights, giving up your weekends, kind of hustling to make it happen. [00:03:53] Brian Alfaro: These are two guys. I had no problem doing that with it. Wasn't an inconvenience, right? So once we got that to together and we started form our team, you really just start to see things flourish. It took a lot of time, a lot of slow growth, as we like to say, it took about year and a half to get that first deal done. But that for us that's that's for me, at least that's how I knew it was on to something.  [00:04:11] Cody Laughlin: Yeah. And I will go with Brian's sentiments that, you know, I was exposed to this idea of syndication back in 2011, through a local networking event here at Houston. And at the time I had no idea what I was being exposed to. All I knew it was just this investor on stage partnering, 17 people, everybody got passive income and everybody was happy and I'm like, oh, that sounds awesome. [00:04:32] Cody Laughlin: You know, a lot better than the wholesaling, single-family also like I was doing at the time and, you know, fast forward several years later, you know, after kind of having to go through some refocus and some re development of goals and things like that, you know, really was getting frustrated in the past that I were taking as far as trying to find a fit for me, what was ideal from my investing thesis, what was going to get me to my financial independence, you know, all the things that we've all hear about and are challenged with and, you know, making that transition to multifamily. [00:05:04] Cody Laughlin: You know, you could look back and you see, man, there was so much wealth generated and created over the past decade from multifamily investments. You know, I mean, there was just so much wealth that was being created and the fundamentals projected an even more positive forecast for years to come. And, you know, it was just really, that was kind of very eyeopening. [00:05:24] Cody Laughlin: And so, and then having gone through some hard expensive lessons along my journey to get to this point in multifamily. It was a kind of a no-brainer that once, you know, once I met John, once I met Brian and we saw the synergies and we saw the power that be, you know, with all of us working together, you know, we just put the blinders on, stayed discipline, stayed focus. [00:05:44] Cody Laughlin: And I think that was really where we knew like, Hey, the future has going to be very, very bright here. If we just do.  [00:05:49] Sam Wilson: That's something you mentioned there, Brian was that you said slow growth. You know, people want, I think the, they want the quick hit, you know, the, the instant success, which it doesn't sound like you guys had that. [00:06:00] Sam Wilson: I think you mentioned calls at 1:00 AM one and a half years. What's what were some challenges that you guys faced in getting your first deal done?  [00:06:09] Cody Laughlin: There's a lot, obviously. I mean, look, everybody has the same challenge when you first started, you have no credibility, you have no experience. And I would argue that most people probably don't have the network. [00:06:19] Cody Laughlin: They need to go out there and buy these multi-million dollar deals, right? So it's really, how do you put that first foot forward and how do you really build the infrastructure for a sustainable business? And I think it all starts with that. So brian can attest to this too, right? I mean, it all starts with number one is relationships who are the people that are doing the deals, who are the people that are really having success in the same strategies that we wanted to model. [00:06:44] Cody Laughlin: And then who are the people that are gonna help us get there, whether that be partners or investors, whatnot. We need to go meet the people first. 'Cause we all know, I mean, this idea of have a good deal and the money will come. That's such a false adage. That's out there, right? I mean, if you don't, you can have the best tool in the world, but if you don't have the money to back you to do it, you're a dead duck in the water. [00:07:03] Cody Laughlin: So I think it really started with building out relationships in that framework first, and then everything else kind of expanded off there. What do you think, Brian?  [00:07:10] Brian Alfaro: Yeah. I think when you're new, you don't know how to put the puzzle together is how I like to the analogy I like to use, right? Like buying these properties is just putting a puzzle together. [00:07:19] Brian Alfaro: And when you're new, you don't have all the pieces just like you were buying a puzzle the store and it's missing a bunch of pieces. You're like, oh, that's the bad puzzle. Well, it's not necessarily a bad puzzle. It's just that you don't have the pieces you need. Do you have the KP to go on signing the loan? If you need. [00:07:32] Brian Alfaro: Somebody who has experienced an asset management, especially if you're brand new, because if I'm an investor and you're telling me like, this is your first deal, and you've never done this before, that makes me a little nervous. So having somebody on your team that can give you that credibility, that can sort of be your safety net. [00:07:45] Brian Alfaro: You don't have that when you're first getting started, you don't have the relationships as Cody was saying. And then with the equity, that's super important too. Properties are expensive now. Starting five years ago, you could get a pretty deal. Pretty big deal close raising three, four, $5 million. Now that's like a 50 or 60 unit depending on what market you're in, right? So can you put, yeah, can't you put the team together to go and raise 5, 6, 7, 8, 9, 10 or more million dollar. Do you have the relationships with those co-sponsors or with those equity partners to get the deal done? There was just a lot of things. Cody is our head of acquisition. He knows how much legwork it takes. [00:08:20] Brian Alfaro: Not only for those things I mentioned, but insurance quotes, property managers, all the people that are involved in closing process, you just don't have the relationships yet and that's where that first 12 to 18 months of getting started is. It's really building those relationships and understanding, you know, what are you getting into. [00:08:34] Sam Wilson: Tell me real quick, just briefly cover this the six step framework for raising a million bucks. I mean, everybody struggles out of the gate, just like you said, like you said Cody was that, you know, find the deal. The, the money will come nonsense. I think that that myth has been debunked too many times. [00:08:52] Sam Wilson: What's your guys's six step framework if somebody wants to raise a million bucks as fast as they can? [00:08:57] Cody Laughlin: Yeah. It's probably the, one of the most important skillsets you obviously need to have in a business. Probably one of the most difficult too, right? How many stories have you heard of tablet raisers that, oh, I can go raise a million, $2 million and they fall flat on their face. [00:09:09] Cody Laughlin: I being one of those, you know, on your first capital raise, it's, it's very difficult. So, you know, Brian, you want to go ahead and kick it off here with a framework that worked for us?  [00:09:16] Brian Alfaro: Absolutely. So our framework, it's very simple. It sounds simple, but the hard part is, is the execution. And I think what makes it even harder is persistence and consistency over a long period of time, because you can build out this, you can follow these steps and write them down and check each box. [00:09:30] Brian Alfaro: But if you're not consistently managing them and moving them forward all at the same time, it's where you can eventually fall flat. So the first one is just having a really strong brand. Now that's something we're really important about, like when people see Blue Oak Capital, do they know, do they have some sort of relationship with it? [00:09:46] Brian Alfaro: Do they know Cody? Do they know Brian? Do they know our third partner, John? Do they know mix of us? What are their thoughts? What are their feelings? What are their emotions? When they think about Blue Oak Capital, do they have positive thoughts about Blue Oak Capital? You got to have that brand. So creating a brand, creating a logo. [00:10:01] Brian Alfaro: That's something that's really, really, really important a lot of people don't think of. Now you can go out there and you can raise capital without one. It is possible. But if you're talking about growth and scale, You definitely want to have a brand. And after that brand, you definitely want to have a website that's, it's 2022. We're recording this podcast. [00:10:17] Brian Alfaro: You got it. It's your business card, right? People are going to go Google it, or they're going to go look you up. They're going to see what you've done. And if you don't have a legit website where people can feel like you're a professional, you're, you know, you're somebody in the industry who's serious, then you can have, you're going to have problems too, because if you're telling me like, Hey, you want to take a hundred thousand dollars from me and you don't even have a website. [00:10:35] Brian Alfaro: You don't even have a logo unless you and I have been friends for 20 years. And I just trust you like that. It's not very likely that I'm going to go and, you know, just be comfortable, raising, you know, giving you money, right? Yeah. Once you have that brand, once you have that website, you want to start laying some infrastructure in your website. [00:10:50] Brian Alfaro: You know, we we're really big on having a CRM. So that's one of the steps and then leveraging that CRM to keep your investors updated, which is another step, which is sending out a newsletter. So once you have that brand, you have that website, you want to make sure things are starting to talk to each other. [00:11:04] Brian Alfaro: So we have a CRM system where we're constantly feeding people, you know, we have a funnel we're constantly feeding people into the CRM, whether it's through our podcasts, it's through our. Let's do our newsletter, which is one of the six steps we want to create that update for your investors that are in your database. [00:11:18] Brian Alfaro: You want to make sure you're building out that investor database of quality investors, people that are pre qualified. And if you're planning on doing five or six Bs, so people you've had a conversation with, if you're doing five or six C's, you obviously want to make sure they're accredited investors. [00:11:30] Brian Alfaro: So that's four of the steps. The last one, I think that's really well, not the last one, but the fifth one that I think is really important is social media. You know, we're really big on just being out there, making sure that people are aware of who you are and you're growing your brand presence. So, you know, we're big on leveraging platforms, Facebook, LinkedIn. [00:11:47] Brian Alfaro: You know, there's other platforms, Instagram, Twitter, TikTok is becoming really popular. We're not on there yet, but I think if you're getting started, we're talking about raising that first million dollars, you want to pick one or two and really stick with it because it can be a full-time job doing social media, whether it's yourself or somebody you're paying to manage all of these accounts. [00:12:05] Brian Alfaro: So, you know, when first got started, we really leaned in heavily on LinkedIn and Facebook. Those were our two preferred choices. And then as we've continued to grow, you know, we're starting to layer on things like Instagram. You know, we'll look at things like Twitter and took doc down the road, but you really want to start and lay a strong foundation on one of those social media platforms. [00:12:22] Brian Alfaro: And then the last one is just having that thought leadership platform. You know, we talk about blogs. I just mentioned that we talked about our podcasts. We talked about our meetup. So just to kind of reemphasize this, we've got having a strong brand, having a website, using a CRM. Sending out a newsletter, making sure you're on social media and then trying to become a thought leader in this space. [00:12:40] Brian Alfaro: You want to create content, whether it's a podcast that meetup blog, maybe you're creating short reels or clips on YouTube, those are the six steps that we really followed for that first opportunity where we were able to raise over a million dollars.  [00:12:53] Cody Laughlin: And Sam, look, I think it's, it's really important for people understand like all of these pieces don't work on their own in silos. They all have to work in conjunction with one another, right? If you think about a visualization of a funnel, right? You have the widest part of the funnel, the top of the funnel is the most critical piece because that's where you're getting the most engagement. [00:13:13] Cody Laughlin: That's where you're connecting with as many people as, as many touches. And then you go to the middle of the funnel, which is where you're nurturing those relationships. You're actually curating relationships to where you get to the bottom of the funnel, which is where the solidification of that relationship. [00:13:26] Cody Laughlin: And that trust is cemented to where ultimately they want to invest with you or partner with you and work with you in whatever fashion, but I think the key takeaway is those six steps of Brian highlighted, which you did a great job, as you know, they were all critical to our framework and helping us to get to that first million dollar raise, but they all have to work simultaneously together with one another. [00:13:47] Cody Laughlin: And so I think it's important for people to understand that it's in multiple, you know, layers within the funnel that have to work in conjunction together.  [00:13:54] Brian Alfaro: Yeah. Once you have those first few layers, the other ones are about nurturing, right? People are listening to your podcasts or reading your newsletter. [00:13:59] Brian Alfaro: They're looking at your blogs, they're going to your meetup and that's the nurturing process. So you can build relationships with people without calling them every week, so.  [00:14:07] Sam Wilson: Right. And I think, I think the one thing that you hit on there, Brian, and all of this is consistency of execution. That's the hardest part I think of it is that discipline side of it where it's like, okay, now you've got people coming in. Now you got your website built, you got your infrastructure, but then is your newsletter going out every week? I mean, it took me until I'm embarrassed to say it June of 2021. Here we go, you know, I'm sharing my weaknesses here to get a weekly newsletter out and I've done it every week since it's like, but it was like, I will get this done. [00:14:39] Sam Wilson: And once you do that, of course, you know, that's been instrumental in building, you know, relationships that I just had never nurtured before. And it's a weekly newsletter. It's a total pain. I get my newsletter out on Friday. I'm like crud, that's gotta get done. Like I gotta, I gotta write the text for that. [00:14:54] Sam Wilson: Of course I got help putting the rest of it together and get it sent out, from my marketing manager, but it's still, you know, I still have to put work into that every week.  [00:15:01] Cody Laughlin: Oh, sorry. So, you know, as I'll tell you, man, what, what you're discussing here and what we're talking about is, you know, when we talk about real estate investing, we talk about like buying the real estate, right? [00:15:09] Cody Laughlin: We talk about the apartment buildings, whatever, but what you really don't understand, especially in this multifamily space, you're operating a small business. And you know, when we talk about putting these pieces in place, what you're doing is you're building the infrastructure of a business. You know, you're wearing the marketing hat, you're wearing the revenue hat, you're wearing the acquisitions hat. Like you're wearing all of these different variables that go into owning and operating a small business. And so to your point, I think most people don't realize that when you get in, we always talk about real estate, but you're like, oh crap. Like, oh, I've got to go a bit up my marketing funnel. [00:15:41] Cody Laughlin: I've got to go bit up my brand. I've got to go do all these other things that, you know, you don't think about. So it's not suited for everybody. You know, I hate marketing. I mean, I'll be candid with you. I hate it. You don't want me picking logos and stuff like that 'cause I'm too simple-minded. Thank God that I got Brian and John and have a better eye for that than I do. [00:15:56] Cody Laughlin: But the point is, is, you know, it's a, it is a critical part of the business for sure.  [00:16:00] Sam Wilson: It is. Yeah. And I think, I think that's one of the, one of the mindset shifts I had to make you know, in the last two or three years was that I'm in, especially, I mean, there's two things we need in this business. I say this well, gosh, I feel like every show we need deals, we need money. [00:16:13] Sam Wilson: And if you don't have both of those things, then you don't have anything here in a real estate business. And so like 70% of what I feel like I do is marketing, like finding the deals is almost secondary to first building out the marketing side of it, which has kind of a twist, I think, from what most of us think early on like, oh, we're going to go buy real estate. [00:16:30] Sam Wilson: Well, you're not going to buy a $30 million property if you haven't done the marketing first because you don't even have investors to go buy it. So start there. I love that. So, Brian, thanks for taking the time to break that down. No, we're spend a little more time here on this and maybe what we planned on, but I think this is a valuable conversation. [00:16:44] Sam Wilson: I'd like to use this as a segue, though. What are you guys doing? I guess, on the finding deals, the acquiring deals side of this equation. What are you guys doing right now to be competitive?  [00:16:55] Cody Laughlin: Great question. And it's a problem that everybody's having, right? I mean, you know, everybody's trying to figure out how to list, stand out from another. [00:17:01] Cody Laughlin: Listen, I think those who are willing to be bold. And get uncomfortable and take a little bit more risk, especially upfront are the guys that are standing out, you know, and I think right now, especially at the time of this recording where we're, we're going into a very aggressive rate hike environment. [00:17:19] Cody Laughlin: Rising interest rate environment. We're already hearing rumblings of investors wanting to sit out or, oh, they're just going to take a pause and things like that. You know, I think the guys that like our school are still gonna remain active, still going to keep our finger on the pulse, still adjust to what the market is going to give us. [00:17:34] Cody Laughlin: And stay tuned. I think those are the guys that are going to succeed. And so what does it take to be competitive? Again, you gotta be willing to get uncomfortable. What does that mean? Well, you gotta find a way, you know, to come up with the price guidance that these brokers are giving you, you know, and now we're seeing a little bit more flexibility because rates and the capital markets, but, you know, you have to find a way to find the story behind these opportunities, right? You have to be willing to put up the risk capital upfront. I mean, right now let's be honest. The guys that are writing the bigger checks, those are the guys that went into deals. I mean, it's that simple. So, you know, guys that are putting up half a million dollars of non-refundable risk capital upfront to get these deals awarded. [00:18:14] Cody Laughlin: Those are how deals are trading right now. And if you're not comfortable with doing that, Hey, I get it. It's a hard pill to swallow, but that's the reality of the market, you know? So you have to find a way to go make that happen and be the ones to kind of play with the big boys, so to speak if you want to win opportunities. [00:18:31] Brian Alfaro: Yeah. And I think to add onto that, because I know Cody does our acquisitions, but I can tell you what I see from afar is one way to be competitive is to have really strong relationships with the brokers. You know, when, when you have a relationship that you've been nurturing for 12 months, 18 months, 24 months, however long it's been when you've closed deals, obviously that helps a lot when you've done business and you've helped them put food on the table. [00:18:52] Brian Alfaro: That definitely helps a lot. But we've learned that the, you know, the more deals you do, the more the brokers want to go fight for you. The lenders want to go fight with you. Everybody on your team starts to come around to see like, Hey, we're gonna, we're gonna do our best to help you, you know, get this deal awarded. [00:19:08] Brian Alfaro: And the relationship and the communication side with the brokers are super important because as Cody mentioned, you know, we'll go toward deal and they're like, oh, this deal is 25 million. And then having Cody's calling daily, constantly staying on top of the broker, like, Hey, what's going on? What's going on? What type of offers are you getting? You ended up finding out that all the offers are coming in at 23 million, right. Then you thought it was gonna be 25 million. But if Cody didn't have that great relationship and the brokers didn't have that trust and given him that type of Intel that can help him be competitive. That's something that a new person would have trouble doing, right? So I think that communication piece, relationship piece is a way to be competitive and not being transactional with the broker. [00:19:42] Cody Laughlin: Yeah. Thank you, Brian. And I want to expand on that, Sam, if we have a few minutes, because I think a lot of people, especially for any new first time investors, they're hearing this and they think that building relationships is taking brokers out to coffee or lunch. [00:19:53] Cody Laughlin: And I'm just going to tell you right now, that's a complete waste of time. And I'll tell you why, because you are one of a thousand people that are calling brokers every single day, sourcing the same opportunities. You taking them to lunch doesn't set you apart, okay? Yeah. So it was a little effort, but it really doesn't distinguish you. [00:20:10] Cody Laughlin: If you want to really build a relationship with the broker, your number one objective should be to get to that first deal. Well, how do you do that? You got to show up for every property tour. You have to analyze all of the, you know, the deals that you think that are true interest, but you have to give feedback as you know, that's so critical. People undervalue that the brokers appreciate feedback, even if you're, you know, 50% off of their price guidance, they still want the feedback, right. They still want, because that's how they're going to learn who you are and what your investing thesis is, what you're looking for. But it also helps them gauge the market too. You know, like Brian said, Hey, if I've got 10 offers and they're all coming 2 million under whisper, that's information they need to take back to their seller and say, Hey look, the market's not here. [00:20:53] Cody Laughlin: We need to, we need to adjust. So they want the feedback. So you gotta be visible. You gotta be in front of the brokers, you got to give feedback. That's absolutely critical. The next thing is you've got to get to that first transaction. And when you get to that first transaction, when you finally get that opportunity, You have to make it a point to be the absolute best buyer you can be, right? And so, listen, you're going to eat some crap for, you know, you're going to have to take a couple, you know, shots on the chin, but you have to be the absolute best buyer that you can be on that first transaction. Because as Brian said, when you do that, when you solidify that transaction and it goes smoothly, I'm not saying go in carelessly. [00:21:31] Cody Laughlin: I'm not saying go, not fight for something that you know is not right. But what I'm saying is, is, you know, don't go going to nickel and dime battle over 25k when you're buying a $15 million deal. Oh, you want to retrade for 25 grand? I mean, come on. That's a great way to lose credibility, you know? I mean, that's, that's pennies when you're talking about these big multimillion-dollar deals, right? But when you close the transaction and it goes smoothly and the brokers see that, Hey, you're very easy to work with. Guess what's going to happen on the next one? They're going to go to bat for you and, and, and the vendors that you've worked with, they're going to go to bat for you, and that's only going to make it easier. And that's a snowball that we talk about. So something that I just want to make sure to reemphasize, don't focus on taking people out to lunch, go focus on getting deals done. And that's how you build relationships.  [00:22:19] Sam Wilson: Man. I think that's great. That is absolutely perfect advice, you know, and, and it comes from experience. So I'll like that. Focus on getting the first transaction done because yeah, like you said, Brian, once you start becoming that person that puts food on their table, you could you become a much more important part of, of their life. So that's that's really, really cool. Gentlemen. I thank you for taking the time to come on the show today and share with us your experience, how you guys have grown your company so quickly in such a short period of time, the ways to effectively raise your first million bucks, how you guys are staying competitive and then really what it takes right now to thrive in today's marketplace. [00:22:55] Sam Wilson: So certainly appreciate you guys taking the time to break all of that down. If our listeners want to get in touch with you or learn more about you, what is the best way to do that?  [00:23:02] Cody Laughlin: Yes. And thank you for having us on the show, man. It's been fun. Listen, we're not hard to find. You can find us on LinkedIn, Facebook, as Brian mentioned, if you want to check us out you can go to our website, www.blueoakinvests.com. [00:23:14] Cody Laughlin: You can check on all of our various resources and thought leadership platforms that we have available to you there. But if you really want to connect with us directly, you can reach out to us at Brian or Cody @blueoakinvests.com.  [00:23:26] Sam Wilson: Cody and Brian. Thank you so much for taking the time to come on the show. I certainly appreciate it. [00:23:30] Brian Alfaro: Thank you, Sam. 

Today I am interviewing Cody Laughlin, one of the founders of Blue Oak Capital and Brian Alfaro who is Managing Partner. Blue Oak Capital is a private equity firm based in Austin, Texas. They concentrate on the acquisitions of multi-family real estate that cash flow, while also providing business culture excellence to their investors and serving and creating community for their residents.    Cody Lauglin: Was the President and Founder of Laughlin Investment Group LLC prior to founding Blue Oak Capital. He graduated from McNeese State University with a bachelor's degree in science of Nursing. He worked as a Registered Nurse at the Texas Medical Center.  Brian Alfaro: Has an extensive background in marketing, brand development and operations in high-value hospitality. Prior to him joining Blue Oak Capital he managed an investment company specializing in the residential asset class. He graduated from The University of Houston Bauer College of Business.   TOPICS COVERED IN THE EPISODE: Who is Blue Oak Capital  Strengthen partner relationships  What are some assets Christina has invested in  How to move yourself forward when things get hard  How to find opportunities to solve problems  What are C class property types Master the underwriting  Always have reserves  Make sure you have the resources to solve the problem  What is the best strategy for today's market  Executing the business plan  Cap x reserves  How do you create a residential experience  You are serving your residents  Find out what the need of the demographic is  The importance of investor relations    Listen now on Spotify or Apple iTunes or watch on Youtube to find out how Cody and Brian found their Real Estate Breakthrough! The Real Estate Breakthrough Show with Christina Suter is where we talk about the reality of real estate, the mindset you need and the tips and tricks to get you moving forward in investing. Join us every week and learn everything you need to know to invest in real estate education and create real wealth for a lifetime.   Find out more about Blue Oak Capital here:  Website BlueOakInvests.com Email cody@blueoakinvests.com & brian@blueoakinvests.com LinedIn Blue Oak Capital Facebook Blue Oak Capital

Your host, Annie Dickerson, talks with Cody Loughlin and Brian Alfaro of Blue Oak Capital. Walk with Cody Loughlin and Brian Alfaro as they show you how to operate a small business by starting small and working upwards. To learn more about Brian and Cody's work, visit https://www.blueoak.net/ (https://www.blueoak.net/) If you'd like to be a guest on Real Estate Syndication Spotlight, click https://goodegginvestments.com/podcast1/ (HERE)

Episode 118: Brian's primary role at Blue Oak Capital is focused on Investor Relations, Marketing & Brand Development. Brian believes in leveraging a brand & scale to add value to both our residents & investing partners.  After spending over 14 years focused on Operations in a Franchise business, Brian facilitated the opening & growth of a multi-location café business in Fort Bend county serving thousands an upscale coffee experience.He currently holds ownership interest as a General Partner in 787 multifamily units and in today's episode, Brian shares with us this interview where he is a featured guest of Ruben from the Capital Raisers show. He talks about the importance of marketing, building your brand, multifamily syndication,  and his process of using marketing tools to his advantage. For today's episode we will cover:  [ 00:00 - 12:00 ] Guest Intro : Brian AlfaroBrian's background and how he got into multifamily syndicationBuilding your brand, marketing, communication and education, nurturing investors and building a database of potential people to help Bringing active investors and capital raisers into his deals [  12:00 - 30:04 ] How and what it looks like to partner with BrianSpecialty within the multifamily asset class that Brian decided to dig his heels intoPeople in the Blue Oak team and what they doPeople and things that needed to be incorporated into their team as they go from co GP to GPManaging people to do the work or forming a team by themselves [ 30:04 - 38:32 ] Lightning RoundBest vacation Brian has ever takenFavorite bookHow long Brian wants to liveFavorite aspect of being a multifamily investorBrian's spiritual philosophy and its role in his successHacks for changing limiting beliefMiracle or near death experience?Something that Brian is afraid ofBrian's favorite childhood memoryWhat Brian loves about the coffee businessKind of impact Brian would like to leave in the worldBrian's thoughts about podcastingLast words of wisdom for the aspiring multifamily investor Tweetable Quotes: Connect With Guest:Website: https://blueoakinvests.com/Facebook: https://www.facebook.com/mfbalfaroYoutube: https://www.youtube.comInstagram: https://www.instagram.com/blueoakcapital/?hl=en/channel/UC3-13HguhVYtvZTHXoeS-ng/featuredLinkedIn: https://www.linkedin.com/in/balfaro89/ Podcast: "Prosperity Through Multifamily Real Estate Investing Podcast"SUBSCRIBE & LEAVE A 5-START REVIEW as we create a lifetime of wealth and financial freedom through multifamily investing!    Invest with us! Check out Blue Oak Investments  Cody on LinkedIn, Facebook, and Instagram John on LinkedIn and Facebook

Been watching Brian and his partners scale into greatness for the last two years and can't be prouder of the path they took and the effort they dedicated to scaling in the syndication game. https://blueoakinvests.com/

Episode 117: As Director of Acquisition at Blue Oak Capital, Cody Laughlin says this time in the market is challenging, on the same note though, he says we are still in the expansion part of the cycle. In today's episode, Cody shares being a featured guest of Best Ever's Ash Patel. He talks to Ash about ways to acquire Mufti Family deals in a hypercompetitive market.Cody Laughlin is a real estate entrepreneur and thought leader with over 10 years of real estate investing experience. Cody's core investing thesis has been focusing on acquiring existing multifamily assets across central Texas and other various markets across the US since early 2019. After aligning with his partners, Brian Alfaro and John Batey, Blue Oak Capital was formed and to date the company holds ownership interest in 787 multifamily units as General Partners. For today's episode we will cover: [ 00:00 - 06:34 ] Guest intro :  Cody LaughlinCody's background and what he's focused onCody's partnersCody's thoughts on multifamily units [  06:34 - 10:37 ] The investing thesisThoughts on the market cycleValue add or buy fully renovated properties?Broker relationships[ 10:37 - 16:08 ] Getting in front of the competitionWining and dining brokers850 units, how many properties across?Primary value proposition [ 16:08 - 19:28]  Differences of multifamily in Columbus OH vs TexasRent growth, appreciation, and cap ratesExamples of marketing funnelsLeverage social media [ 19:28 - 23:14]  Niche in terms of size of units, purchase price, and cap rate?What's their return to investors?What separates Cody and his partners from other multifamily syndicatorsHow often they communicate with non investors in their databaseCody's best real estate investing advice ever [ 23:14 - 23:31]  Best ever lighting roundBest ever book Cody recently readBest ever way to give backTweetable Quotes: Connect With Guest:Website: https://blueoakinvests.com/Instagram: https://www.instagram.com/blueoakcapital/?hl=enFacebook: https://www.facebook.com/blueoakcapital/Youtube:https://www.youtube.com/channel/UC3-13HguhVYtvZTHXoeS-ng/featuredLinkedIn:https://www.linkedin.com/company/blueoakinvests/ Connect with Cody: LinkedIn: https://www.linkedin.com/in/cody-laughlin-35067660/Instagram: https://www.instagram.com/codyblueoakcapital/?hl=en SUBSCRIBE & LEAVE A 5-START REVIEW as we create a lifetime of wealth and financial freedom through multifamily investing!    Invest with us! Check out Blue Oak Investments  Cody on LinkedIn, Facebook, and Instagram John on LinkedIn and Facebook Brian on

On this 197th Discovering Multifamily Podcast, we discuss the impact of rising interest rates on multifamily commercial real estate with Cody Laughlin & Brian Alfaro; two of the three managing partners of Blue Oak Capital.Cody Laughlin is a real estate entrepreneur, podcaster, and meetup host with 10 years of real estate investing experience. His focus is acquisition of cash flow producing real estate with a special focus on value-add, multifamily assets. Cody is the founder of the “Prosperity Through Multifamily Real Estate Investing” podcast and the Space City Multifamily Meetup. Brian Alfaro is a real estate entrepreneur and local Houston business owner. Starting in food service operations, Brian quickly expanded his span of control in a customer focused Franchise business. Leveraging his expertise, Brian now controls a multi-location business in Fort Bend county that serves 1000's offering an upscale coffee experience. In addition to his Commercial Real Estate experience from his Retail business, Brian is also a residential real estate investor and current licensed agent.Blue Oaks's Website: https://blueoakinvests.com/ | Blue Oak's Podcast: Prosperity Through Multifamily Real Estate InvestingYouTube: https://youtu.be/4VudzFBvYiEWebsite: www.redknightproperties.com/media   iTunes: https://podcasts.apple.com/us/podcast/discovering-multifamily/id1506820688   #financialfreedom #passiveinvesting #activeinvesting #investsmart #investwisely #buildingwealth #multifamily #podcast #Red Knight Properties #Anthony Scandariato #Brian Leonard #investing in real estate #investing in multifamily #investing in syndication

Episode 114: Brian Alfaro is a real estate entrepreneur and local Houston business owner. After spending over 14 years focused on Operations in a Franchise business, Brian facilitated the opening & growth of a multi-location café business in Fort Bend county serving thousands an upscale coffee experience.Brian's primary role at Blue Oak Capital is focused on Investor Relations, Marketing & Brand Development. Brian believes in leveraging a brand & scale to add value to both our residents & investing partners.Brian currently holds ownership interest as a General Partner in 787 multifamily units.For today's episode we will cover: [ 00:00 - 05:25 ]  Meet Brian AlfaroShould passive investors be concerned with the rising interest rate environment?What happens when rates riseWhat we do as borrowers to hedge the risk [ 05:25  - 20:32 ] Rate CapBasic options for rate cap costThe Fed and Political PressureHow rising interest rates impacts passive investors [ 20:32 - 26:44 ] Things that are still working in our favorWe are in an inflationary periodTenured treasuryRecession [ 26:44 - 37:12] Length of time between the first rate hike and the first rate cutSupply and demandHow people are able to afford rent bumpsRent escalation through history [  37:12 - 42:39 ] Is it a scary time?One of the biggest advantages of a variable rate debtIt's still a great time to investTweetable Quotes: Connect With Guest:Website: https://blueoakinvests.com/Twitter:Facebook: https://www.facebook.com/mfbalfaroInstagram: LinkedIn: https://www.linkedin.com/in/balfaro89 SUBSCRIBE & LEAVE A 5-START REVIEW as we create a lifetime of wealth and financial freedom through multifamily investing!    Invest with us! Check out Blue Oak Investments  Cody on LinkedIn, Facebook, and Instagram John on LinkedIn and Facebook Brian on LinkedIn and Facebook #passive#interestrates#Investment

Been watching Brian and his partners scale into greatness for the last two years and can't be prouder of the path they took and the effort they dedicated to scaling in the syndication game. https://blueoakinvests.com/

Lead generation and conversion for residence is a crucial part of your inbound marketing strategy and building your tenant base, but many people still struggle with achieving their desired results in this area! In today's episode, Gary sits down with his good friends Cody Laughlin and Brian Alfaro to talk through everything you need to know about cultivating successful lead generation (otherwise known as lead gen). Cody is a real estate entrepreneur and thought leader with over 10 years of real estate investing experience. Brian is a real estate entrepreneur and Houston business owner, and together they are managing partners of Blue Oak Capital. Their mission is to create people-first communities with investor-first performance, so get ready as they share their seasoned formula for generating leads, filling the funnel, and getting the most bang for your buck by getting those conversions. Brian shares some great questions to keep you on top of the metrics and some top tool recommendations to create that big funnel, all while keeping your eye on that end conversion goal. You'll hear about some common mistakes people make and an important reminder that often a property manager may be great at managing the property but could lack the skillset when it comes to generating leads. We also discuss the importance of customer service and KYT (know your tenant), and the huge difference that identifying your specific avatar and their asset class can make. To hear the lead tracking scope and schedule that will keep you at the top of your lead gen game, join us today!Key Points From This Episode:Cody and Brian introduce themselves and how they each found their entry to real estate.Why people aren't always very good at tracking lead generation.Hear about their rebranding process after takeover. Some of the tools they use to monitor and measure conversions.How being a good property manager, and generating leads aren't synonymous.The importance of having a big funnel and monitoring your progress weekly.Brian shares some great questions to keep you on top of the metrics. Getting specific on the type of avatar and how to target that end user. Using the acronym KYT to differentiate asset classes and where they'd be looking. Cody describes the role of the member of the team assigned to lead gen and tracking.Links Mentioned in Today's Episode:Brian Alfaro on LinkedInCody Laughlin on LinkedInBlue Oak CapitalBlue Oak Capital on FacebookBlue Oak Capital on InstagramEmail Blue Oak CapitalCody Laughlin on TwitterThe Prosperity Through Multifamily Real Estate Investing PodcastRich Dad, Poor DadAsset Management Mastery Facebook GroupBreak of Day CapitalBreak of Day Capital InstagramBreak of Day Capital YoutubeGary Lipsky on LinkedInBest in Class Garzella Group

Join Rent Roll Radio's host, Sterling Chapman, with his guests Cody Laughlin and Brian Alfaro, as they chat initially about how they got into the business of real estate investing. Cody was a landlord and got to read the purple bible Rich Dad Poor Dad which started the change in his mindset and has been in real estate investing since 2010. Brian on the other hand, started investing in 2018, when he just got married and got to read Bigger Pockets and by 2020, pivoted to investing in multi-family and has around 800 units under their care. Cody and Brian share more about how to grow assets and finances in this episode so be sure to stay tuned!   In this episode, you'll learn: Tips in transitioning from single-family to multi-family Importance ofnumber of investors aand private equity funds How significant relationships come with education and resources Allowing reputation to precede the company Dealing with sponsors and their role in the development And many more! ~   About Cody Laughlin & Brian Alfaro Cody Laughlin is a real estate entrepreneur and thought leader with over 10 years of real estate investing experience. Cody's primary role at Blue Oak Capital is focused on deal acquisition, underwriting, and broker and vendor relations.   Brian Alfaro is a real estate entrepreneur and local Houston business owner. After spending over 14 years focused on Operations in a Franchise business, Brian facilitated the opening & growth of a multi-location café business in Fort Bend county serving thousands an upscale coffee experience. ~   Connect with Cody and Brian! Website           https://blueoakinvests.com Linkedin:         https://www.linkedin.com/in/cody-laughlin-35067660/ https://www.linkedin.com/in/balfaro89/           Facebook:       https://www.facebook.com/blueoakcapital Instagram:       https://www.instagram.com/blueoakcapital/ Youtube:         https://www.youtube.com/channel/UC3-13HguhVYtvZTHXoeS-ng  

In the thirty ninth episode of Collecting Real Estate we interviewed Brian Alfaro and Cody Laughlin from Blue Oak Capital. Brian and Cody have had a very successful year in multifamily investing and they attribute it to knowing their value adds. They are very good at networking, creating online engagement and implementing systems and these skills are helping them grow at a swift pace. Brian and Cody are always working on new deals for their investors and you can learn more about them and their company at blueoakinvests.com.  

In this episode, we talk to Brian Alfaro and Cody Laughlin about attracting capital and the systems you need to put in place to scale!Brian Alfaro is the head of investor Relations for BlueOak Capital carrying a background in foodservice operations as a multi-location retail business owner. Brian's real estate experience spans across both residential and commercial real estate and now retains ownership interests in 240 multifamily units as General PartnerCody Laughlin is the head of Deal Acquisitions for BlueOak Capital and has been an active real estate investor for over10 years. Cody's investing thesis is focused exclusively on investing in multifamily assets in which he retains ownership interests in 240 multifamily units as a General Partner.Their Podcast: Prosperity Through Multifamily Real Estate Investing Website: www.blueoakinvests.comEmail: cody@blueoakinvests.comEmail: brian@blueoakinvests.comThank you for listening to this week's episode of The No B.S. Real Estate Show! See you all next week!If you want to learn more about passive investing opportunities OR want to invest actively. Reach out to us on our social media's or website Our website: www.thevisioneergroup.comEthan NeumannInstagram: @EthanNeumannOfficial Facebook: https://www.facebook.com/EthanNeumann11Linkedin: http://linkedin.com/in/ethan-neumann1Harris TrailInstagram: @HarrisTrail Facebook: https://www.facebook.com/harris.trail/Linkedin: https://www.linkedin.com/in/harrison-trail-5942211b5/

In this episode of Movers & Shakers, Josh & Gino interview Brian Alfaro and Cody Laughlin, two of the three members of Blue Oak Capital private equity firm, based in Houston. The focus of the firm is on the acquisition of cash flow producing multifamily real estate. Their mission is to help others obtain financial freedom through commercial real estate investing. Brian Alfaro is real estate entrepreneur and local Houston business owner. He started with single family space in 2018. He is residential real estate investor and current licensed agent. He controls a multi-location business in Fort Bend county that serves 1000's offering an upscale coffee experience. Cody Laughlin is a real estate entrepreneur, podcaster and meetup host with 10 years of real estate investing experience. Key insights: Single family investment is good but multifamily investment is scalable and it offers several more advantages. Surrounded by like-minded people in a community, learning and getting educated consistently is key towards successful multifamily investing. Success leaves clues. You do not need to re-invent the wheel every time; following the pattern can make you successful. One of the important aspects in your business is your relationship with your network. Having a community is not just about business, its about having right culture and growing as an individual in every aspect of your life. You are your own limitation. Thinking big when dealing in multifamily investment, can bring you economies of scale.   Listen to the podcast to learn more.   Visit Brian's website: https://blueoakinvests.com/   Want to learn how you can begin with Multifamily Investing? Join our free training now: https://jakeandgino.mykajabi.com/freetraining

People often ask what is the secret script to engage with investors..In today's episode, Cody Laughlin and Brian Alfaro take a deep dive on how to break the ice with a potential investor, aligning real estate philosophies to best fit your business, and the true value of being confident. All of these and so much more in today's episode.For today's episode we will cover: [00:00-4:56] Opening Segment.The Secret To Making A Genuine Connection With Investors.Brian tells the truth about “the script” on connecting with investors.  [4:56-9:42] How to break the ice. The first question you should ask to start a conversation. Brian shares the importance of small talk. [9:42-14:05] Learning how to leverage time.Putting a value on your timeUnderstanding that everyone is risking something. [14:05-18:16] A deeper look at potential investors.Their philosophy when it comes to investing.Brian discusses what questions to ask for different types of investors.How their personal investing philosophies match with yours. [18:16-20:40] Why you should refer potential investors to others.Cody shares why there is confidence in referring the investor to someone else .Brian explains how to not get in the way of the investor.The reason why you should keep everyone in your database.Cody's tip on why you should continue to build the relationship. [20:40-26:06] Sorting out the accredited and the sophisticated in your databaseCody's thoughts on making sure that everything is aligned in the database.Jonathan shares how to be comfortable asking the awkward questions.Building a rapport and being confident. [26:06-34:50] Having confidence to drive the conversation.The impact on being confident in speaking.How confidently answer your investors' questions.How to figure out the proper timing for investors.Asking on their liquidity to make the best case deals. [34:50-41:05] The truth about “the script”.Continue to get granular in order to get that alignment.How to now sound like a sales pitch.What to do if you lack experience.The importance of being transparent. [41:05-45:49] Closing SegmentCody highlights the importance of building personal relations with investors.Brian's quick tips to be confident.Setting daily digestible goals.Tweetable Quotes: You can't just look at it from the aspect from “how does it benefit you?” But “are you a benefit for them as an investor?” - Cody LaughlinSUBSCRIBE & LEAVE A 5-START REVIEW as we create a lifetime of wealth and financial freedom through multifamily investing!    Invest with us! Check out Blue Oak Investments  Cody on LinkedIn, Facebook, and Instagram John on LinkedIn and Facebook Brian on LinkedIn and Facebook 

“I started from nothing and didn't have any liquidity network experience, but I knew I had to go find it”-Cody Laughlin“If you show up enough, and you're present enough, and you build your brand, and you build strong relationships, you start to overcome that hurdle”-Brian AlfaroCody Laughlin is a real estate entrepreneur, podcaster, and meetup host with 10 years of real estate investing experience. His focus is acquisition of cash flow producing real estate with a special focus on value-add, multifamily assets. Cody is the founder of the “Prosperity Through Multifamily Real Estate Investing'' podcast and the Space City Multifamily Meetup. He works alongside other investors through syndication to acquire multifamily assets and is currently invested in 128 units as a Limited Partner and 240 Units as a General Partner.Brian Alfaro is a real estate entrepreneur and local Houston business owner. Starting in food service operations, Brian quickly expanded his span of control in a customer focused Franchise business. Leveraging his expertise, Brian now controls a multi-location business in Fort Bend county that serves 1000's offering an upscale coffee experience. In addition to his Commercial Real Estate experience from his Retail business, Brian is also a residential real estate investor, current licensed residential agent, and he is currently a General Partner in 240 Units in Houston, TX.In this episode, Trevor, Cody and Brian discuss:How Cody and Brian met each other and became successful partners.To find a great market, go to an area where opportunities are available and that you are very familiar with. An area where you really know the market well.The uphill battle that you will experience as a new investor - network, liquidity, track record.How Cody, Brian, and John put the company together, their biggest challenges and how they find deals.How to build your network and tell the world what it is you're doing.And a lot more informative topics!

Cody Laughlin is the head of Deal Acquisitions for blue oak capital and has been an active real estate investor for over 10 years. His focus is the acquisition of cash flow producing real estate with a special focus on value-add, multifamily assets. He works alongside other investors through syndication to acquire multifamily assets and is currently invested in 240 units as a General Partner. Brian Alfaro is the head of Investor Relations for blue oak capital carrying a background in foodservice operations as a multi-location retail business owner.  Brian's real estate experience spans both residential and commercial real estate and now retains ownership interests in 240 multifamily units as a General Partner.

We have an awesome episode in store for everyone as we bring back Brian Alfaro and Cody Laughlin from Blue Oak Capital. If you want to hear more about their story, check out our previous episode, because this episode will be all about Actionable Items. So if you're a newbie or a rookie in the Multifamily space, this episode is definitely for you!  [00:01 – 12:22] Getting Started in Multifamily Real Estate Brief insight into the episode The best way to educate yourself and get started in the multifamily space Figuring out how you can add value to a deal Skipping the single family experience and going straight to multifamily Final piece of advice from Cody and Brian [12:23 – 13:48]  Connect with our guests See Links Below Final thoughts Tweetable Quotes: “The best way to start educating yourself is to be surrounded by people that are in the space. So get out and network, go find those people.” - Cody Laughlin “It doesn't matter where you start, the most important part is getting started.” - Cody Laughlin “Don't let the lack of resources or capital prohibit you mentally, from making any type of decisions.” - Brian Alfaro “Time is our most valuable resource. It's not money, it's not capital. Even if I had an unlimited amount of money, I'd still have the same amount of time as Taylor and as Cody.” - Brian Alfaro ---------------- Socials and Links Connect with Cody and Brian: Website: https://blueoakinvests.com/whyrealestate (https://blueoakinvests.com/whyrealestate) Brian's Linkedin: https://www.linkedin.com/in/balfaro89/ (https://www.linkedin.com/in/balfaro89/)  Cody's Linkedin: https://www.linkedin.com/in/cody-laughlin-35067660/ (https://www.linkedin.com/in/cody-laughlin-35067660/)  Email: cody@blueoakinvests.com and brian@blueoaknivests.com  LEAVE A RATING AND REVIEW + help someone learn how to start their investing career by sharing this episode or click https://www.inrhythmmultifamily.com/podcast-1 (here) to listen to our previous episodes. Get IN RHYTHM and follow The Multifamily Artists Podcast on https://podcasts.apple.com/us/podcast/the-multifamily-artists-podcast/id1550233740 (Apple Podcasts), https://www.audible.com/pd/The-Multifamily-Artists-Podcast-Podcast/B08K56K6JB (Audible), and https://the-multifamily-artists.captivate.fm/ (Captivate) Visit our https://www.inrhythmmultifamily.com/ (website) to learn more about me and IN RHYTHM Follow me on https://www.instagram.com/taylor_cu/?hl=en (Instagram), https://www.facebook.com/taylor.cu (Facebook), and https://www.linkedin.com/in/taylorcu/ (Linkedin).

Welcome back! Get ready for an exciting episode as we bring you double the value and double the fun with our guests Cody Laughlin and Brian Alfaro, from Blue Oak Capital. They focus on helping connect with professionals that are too busy to invest in real estate themselves, to show them the power of commercial multifamily real estate. Cody is a real estate entrepreneur, podcaster, and meetup host with 10 years of real estate investing experience, with a special focus on value-add, multifamily assets. He is the founder of “Prosperity Through Multifamily Real Estate Investing” podcast and the Space City Multifamily Meetup. Brian Alfaro is a real estate entrepreneur and local Houston business owner. Starting in food service operations, Brain quickly expanded his span of control in a customer focused Franchise Business. Leveraging his expertise, Brain now controls a multi-location business that serves thousands, offering an upscale coffee experience. [00:01 – 07:22] Getting to know Cody and Brian Brief insight into the episode Introduction to the guests, Cody Laughlin and Brian Alfaro Cody and Brian's background [07:23 – 16:15] Transition from Single family to Multifamily Cody's transition from Single family to multifamily All it takes is a shift in mindset How they met and began their partnerships [16:16 – 38:47] Blue Oak Capital Building their brand The People First Experience Dealing with high net worth individuals and sophisticated investors Raising Capital Networking, expanding your reach, and building more relationships Protecting your capital [38:48 – 41:06] Closing Segment Valuable advice from Brian and Cody Connect with our guests See Links Below Final thoughts Tweetable Quotes: “In the multifamily journey, you're limited by your own time and your own strengths. There's so many different hats to wear as a real estate entrepreneur that you're cutting yourself short if you're not relying on a team around you.” - Cody Laughlin “When talking about mindset, the reality is, you're only gonna do what you set your mind to. Aim high, because even when you miss you're still gonna be way above average.” - Brain Alfaro “Not every partnership you're gonna come across is perfect. Definitely take your time and find the right partners.” - Cody Laughlin Resources Mentioned: https://www.amazon.com/Rich-Dad-Poor-Teach-Middle/dp/1612680194 (Rich Dad Poor Dad) - Robert T. Kiyosaki https://www.biggerpockets.com/ (BiggerPockets) Connect with Cody and Brian: Website: https://blueoakinvests.com/whyrealestate (https://blueoakinvests.com/whyrealestate) Brian's Linkedin: https://www.linkedin.com/in/balfaro89/ (https://www.linkedin.com/in/balfaro89/)  Cody's Linkedin: https://www.linkedin.com/in/cody-laughlin-35067660/ (https://www.linkedin.com/in/cody-laughlin-35067660/)  Email: cody@blueoakinvests.com and brian@blueoaknivests.com  LEAVE A RATING AND REVIEW + help someone learn how to start their investing career by sharing this episode or click https://www.inrhythmmultifamily.com/podcast-1 (here) to listen to our previous episodes. Get IN RHYTHM and follow The Multifamily Artists Podcast on https://podcasts.apple.com/us/podcast/the-multifamily-artists-podcast/id1550233740 (Apple Podcasts), https://www.audible.com/pd/The-Multifamily-Artists-Podcast-Podcast/B08K56K6JB (Audible), and https://the-multifamily-artists.captivate.fm/ (Captivate) Visit our https://www.inrhythmmultifamily.com/ (website) to learn more about me and IN RHYTHM Follow me on https://www.instagram.com/taylor_cu/?hl=en (Instagram), https://www.facebook.com/taylor.cu (Facebook), and https://www.linkedin.com/in/taylorcu/ (Linkedin).

Cody Laughlin & Brian Alfaro are two of the three managing partners of Blue Oak Capital. Cody Laughlin is a real estate entrepreneur, podcaster, and meetup host with 10 years of real estate investing experience. His focus is acquisition of cash flow producing real estate with a special focus on value-add, multifamily assets. Cody is the founder of the “Prosperity Through Multifamily Real Estate Investing” podcast and the Space City Multifamily Meetup. He works along side other investors through syndication to acquire multifamily assets and is currently invested in 128 units.Brian Alfaro is a real estate entrepreneur and local Houston business owner. Starting in food service operations, Brian quickly expanded his span of control in a customer focused Franchise business. Leveraging his expertise, Brian now controls a multi-location business in Fort Bend county that serves 1000’s offering an upscale coffee experience. In addition to his Commercial Real Estate experience from his Retail business, Brian is also a residential real estate investor and current licensed agent.Blue Oaks's Website: https://blueoakinvests.com/ | Blue Oak's Podcast: Prosperity Through Multifamily Real Estate InvestingFor more info, check us out at makeitraincapital.com.

Cody Laughlin and Brian Alfaro, Managing Partners at https://blueoakinvests.com/ (Blue Oak Capital), focus on helping and connecting with professionals that are too busy to invest in real estate themselves to show them the power of commercial multifamily real estate. Cody Laughlin is a real estate entrepreneur, podcaster, and meetup host with 10 years of real estate investing experience. His focus is acquisitions of cash-flow producing real estate with a special focus on value-add, multifamily assets. Cody is the founder of the “Prosperity Through Multifamily Real Estate Investing” podcast and the Space City Multifamily Meetup. He works alongside other investors through syndication to acquire multifamily assets and is currently invested in 128 units. Brian Alfaro is a real estate entrepreneur and local Houston business owner. Starting in foodservice operations, Brian quickly expanded his span of control in a customer-focused Franchise business. Leveraging his expertise, Brian now controls a multi-location business that serves 1000's offering an upscale coffee experience. In addition to his Commercial Real Estate experience from his retail business, Brian is also a residential real estate investor and currently a licensed agent. KEY POINTS The power of partnerships Scaling with systems and processes Time management while investing with a full-time job Leveraging relationships in your network Common mistakes made by beginning real estate investors How Blue Oak Capital came to be   LIGHTNING QUESTIONS What was your biggest hurdle getting started in real estate investing, and how did you overcome it?  Limiting mindsets - both Cody and Brian worked on their mindsets first and then scaled.  Do you have a personal habit that contributes to your success? Both Cody and Brian prioritize exercise in their daily lives. Do you have an online resource that you find valuable? https://www.biggerpockets.com/ ( BiggerPockets) Subscribe to commercial brokerage lists (Marcus & Millichap, CBRE, etc.)  What book would you recommend to the listeners and why? https://www.amazon.com/Miracle-Morning-Habits-Transform-m/dp/1473668948 ( The Miracle Morning) book by Hal Elrod https://www.amazon.com/Habits-Highly-Effective-People-Powerful/dp/0743269519 ( The 7 Habits of Highly Effective People) book by Stephen R. Covey If you were to give advice to your 20-year-old self to get started in real estate investing, what would it be? Cody: Stay focused, stay disciplined, and stay patient!  Brian: Get started now!   RESOURCES Visithttp://m/gp/product/B00NB86OYE/ref=as_li_tl?ie=UTF8&tag=jacob0ee-20&camp=1789&creative=9325&linkCode=as2&creativeASIN=B00NB86OYE&linkId=100a9d2905599266aa7088bba0a33d55 ( Audible) for a free trial and free audiobook download!  https://blueoakinvests.com/ (Blue Oak Capital) https://www.linkedin.com/in/cody-laughlin-35067660/ (Cody's LinkedIn) https://www.linkedin.com/in/balfaro89/ (Brian's LinkedIn) https://www.amazon.com/ABCs-Real-Estate-Investing-Investors/dp/1937832031 (The ABCs of Real Estate Investing) book by Ken McElroy https://www.amazon.com/Rich-Dad-Poor-Teach-Middle/dp/1612680194 (Rich Dad Poor Dad) book by Robert Kiyosaki