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Send us your feedback about the episode!In this episode, Nicole Manion sits down with David Gaylord, co-founder of Bushbalm, the natural skincare brand that's transforming how we approach body care. David shares Bushbalm's journey from a simple idea to a recognized brand known for its focus on skin concerns like irritation, ingrown hairs, and uneven skin tone. They discuss the challenges of launching a skincare line, insights on navigating product development, and the importance of brand identity in a competitive market. Tune in for a deep dive into entrepreneurship, the art of building a brand, and the evolving world of personal care.Visit the website:https://bushbalm.comFollow them on Instagram:@bushbalmhttps://www.instagram.com/bushbalm/ MangomintMention Beauty Behind the Brand for an extra FREE month!ShopifyMake the Switch: shopify.pxf.io/xkxAYADisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Subscribe for New Episodes Every Tuesday!Be sure to check us out on all our socials:Follow on Instagram: @beautybrandpodcasthttps://www.instagram.com/beautybrandpodcast/Subscribe on Youtube: @beautybehindthebrandpodcasthttps://www.youtube.com/channel/UCEl-qd38M4OgL8IghZ8ga9gWebsite:https://www.miskoka.com/beauty-behind-the-brandFollow our host on Instagram: @nicmanionhttps://www.instagram.com/nicmanion/
In today's episode, we dive into the art of building a thriving workplace culture with David Gaylord, CEO and co-founder of Bushbalm, a leader in Bikini Line Skin Care. David shares the inspiring origin story of Bushbalm and how it evolved into a brand found in all Ulta Beauty locations, used by over 4,000 professional estheticians, and boasting a strong social media presence. We explore the unique company culture at Bushbalm, driven by a blend of fun, effectiveness, and the crucial role of structure and processes. David discusses the challenges faced in creating this environment, the implementation of the Entrepreneur Operating System (EOS), and the strategies used to maintain a balance of freedom and frameworks. Tune into learn more about: The evolution of Bushbalm in the skincare industry. Challenges in Building Culture: Autonomy and Structure Building the Plane While Flying It - Tips and Advice The impact of structure and processes in maintaining company culture. Resources: Monday boards https://monday.com/ https://www.eosworldwide.com/
Why are you not getting clients and how can we change this?In this episode we discuss why clients are not coming in and some methods to bring them in. Why do we as business owners not know how to get clients in?No body taught us! We have a lack of business awareness; We assume that if we open a business and offer popular services, clients will come.Build an amazing reputation.I would love to be part of your journey.Just reach out when you are ready.Follow us at Rosegold Learning on IG and Facebook and there are many things coming out soon. We will have some business courses and (maybe even a collaboration with other amazing industry leaders) so please follow along with our journey. www.facebook.com/rosegoldlearningwww.instagram.com/rosegoldlearning
In this Unofficial Shopify Podcast episode, we sit down with David Gaylord, the mastermind behind Bushbalm Skincare. From his Shopify days to leading a skincare revolution, David reveals the art of growing a business from its online roots to retail success. He emphasizes the crucial roles of web design and ongoing marketing refinement. David's journey with Bushbalm, Ottawa's fastest-growing company, serves as a playbook for Shopify entrepreneurs, highlighting the virtues of patience and strategic growth in e-commerce. Expect a straight-to-the-point, insightful discussion, tailor-made for those looking to make their mark in the digital marketplace.Show Linkshttps://bushbalm.com/[https://bushbalm.ca/pages/ottawas-bushbalm-dragons-den](Bushbalm on Dragon's Den)https://www.replo.app/Not on Shopify? Start your free trialSponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email help@zipify.com and ask for the "Tech Nasty Bonus".StoreHero - Get a unified view of your sales, marketing & profitability metrics.Loop Returns: Ecommerce Returns Management for Shopify - Brands using Loop retain over 50% of their revenue by promoting exchanges over refunds.Never miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.
In 2016 David Gaylord was a Shopify employee looking for a side hustle. Then he came up with a funky idea: skincare lotions for hair removal along bikini lines. The business name was even funkier: Bushbalm.Fast forward to 2023, and Bushbalm is booming, selling lotions and trimmers directly to thousands of consumers and wholesale to Ulta Beauty and 3,000 waxing salons. It spends a whopping $200,000 per month on Facebook ads.In this conversation, Gaylord shares his journey, addressing sales channels, marketing tactics, and, yes, the name.For an edited and condensed transcript with embedded audio, see: https://pec-ly.com/?6qjYFor all condensed transcripts with audio, see: https://www.practicalecommerce.com/tag/podcastsListener reviews of Ecommerce Conversations elevate visibility and help others experience the lessons of online entrepreneurs. We invite you to leave a review on this channel if you're so moved! ******The mission of Practical Ecommerce is to help online merchants improve their businesses. We do this with expert articles, podcasts, and webinars. We are an independent publishing company founded in 2005 and unaffiliated with any ecommerce platform or provider. http://www.practicalecommerce.com
David Gaylord is the co-founder and CEO of Bushbalm, a natural bikini-line skincare brand that first began as a side hustle born out of a business competition for Shopify employees. Loved by estheticians and medical experts alike, the brand has been featured on Dragons' Den, David became a 40 Under 40 lister in the Ottawa Business Journal and Bushbalm has grown into an 8-figure brand. If you enjoyed this episode, please make sure you like, subscribe, leave us a review and share with anyone you know who will love it too! Founded Beauty is available on all podcast platforms and we release new episodes every Monday and Thursday so be sure to follow the podcast to be notified. We really appreciate every single listen, share, and review. It goes such a long way and helps us reach new listeners. Follow Akash & David: Akash Mehta: @mehta_a Fable & Mane: @fableandmane www.fableandmane.com David Gaylord: @davidgaylord Bushbalm: @bushbalm www.bushbalm.com Follow us on Instagram @founded.beauty and TikTok @foundedbeauty. For more information about Founded Beauty, please visit www.foundedbeauty.com #foundedbeauty Hosted on Acast. See acast.com/privacy for more information.
David Gaylord is the current Chief Executive Officer at Bushbalm, a skincare and technology brand focused on improving the quality of products used for hair removal. After spending 7+ years at Shopify he took his ecommerce expertise to launch Bushbalm. The brand is now expanding its channel strategy with over 2,000 waxing salons carrying the product, and over 900 Ulta Beauty stores in the United States.In This Conversation We Discuss: [00:00] Intro[00:54] What are Bushbalm's products?[01:55] Where the idea of Bushbalm come from[03:19] From an idea to an actual product[04:19] Finding product-market fit[05:09] How long it took for David to go full-time[06:25] Succeeding in Facebook ads in this difficult time[08:20] When did Bushbalm pivot into paid ads?[09:53] Sponsor: Electric Eye electriceye.io/connect[10:50] Sponsor: JSON-LD For SEO jsonld.app[12:17] Just run your business and don't worry too much[13:22] Exploring B2B and retail[15:03] The percentages among Bushbalm's channels[15:37] Where to find Bushbalm productsResources:Subscribe to Honest Ecommerce on YoutubeConnect with David linkedin.com/in/davidagaylordFormulated to soothe redness, reduce the look of ingrown hairs, dark spots, razor bumps, soften body hair + more bushbalm.comSchedule an intro call with one of our experts electriceye.io/connectGet your free structured data audit for your store jsonld.appIf you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!
Subscribe to DTC Newsletter - https://dtcnews.link/signup Bushbalm CEO and founder David Gaylord. He will join us at C-Suite on March 23-24th, along with the 100 other DTC founders and executives mixing it up in Las Vegas.... Bushbalm makes a wide array of intimate care products from oils, scrubs, trimmers, and more, but you'll hear how the vajacial, a product long offered by their wholesale clients (ex., waxing studios), has taken the top-of-funnel offer crown from the balm… https://Bushbalm.com We'll also dive deep into David's Retail Planogram and learn why small fry stores were a great way to build Retail in Canada, but focusing on big 1000+ door partners is the play in the US. And we go deep on Bushbalm's aggressive diversification into wholesale and what it means for their DTC growth… On with the Show! Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video
In 2015, David Gaylord graduated with a degree in Digital Marketing from Fairleigh Dickinson University. During his early years in the marketing world, his dad insisted on him using his technical skills to help the family business (Gaylord Hardwood Flooring) and create a website. David decided that a smart move for his family business would be to become a Shopify merchant. This ended up being a great move for the family business and eventually David started working for Shopify to learn more about e-commerce and marketing. It was a short while after when a co-worker of his, after his honeymoon, came to him with a fresh (literally and figuratively) idea! Natural products to treat your sensitive areas. With his digital marketing background and everything he learned at Shopify, David saw an opportunity and recognized a white space in the market for these products. Bushbalm was officially created. A skincare line specifically but not limited to targeting areas that are commonly ignored. In this episode of Where Brains Meet Beauty, we discuss the inspiration behind Bushbalm, his career journey, how David built a successful skincare company, and of course, his definition of success.
David Gaylord is the current Chief Executive Officer at Bushbalm, a skincare... The post Taboo Topics Make For Viral Products with Rachel Kerr and David Gaylord first appeared on Startup Canada. The post Taboo Topics Make For Viral Products with Rachel Kerr and David Gaylord appeared first on Startup Canada.
Rebel's very own lash queen Jenayah is on today's episode. Tune in! Bushbalm sponsors today's episode. Check out Moriah and Bri's top-selling bundles on their wholesale site today!
Lenzi is back on today's episode! Time flies when you are having fun. Lenzi is fully booked and killing it. Make sure to follow her @lenzi_rebelwaxingco. Bushbalm sponsors today's episode! Their biggest sale of the year is on! Log on today to check out Moriah and Bri's bundles. They are our top sellers.
The second member of the naked pineapple makes her appearance on the pod! This is a great episode to listen to for newbies. Sponsored by Bushbalm, check out their NEW VAJACAIL MASKS. This is the perfect add-on to services or as a separate service!
Let's chat about shit that goes down in the treatment room. Wow, 50 episodes deep! We want to thank you guys for your love, and as always hope you have learned something from each episode. Bushbalm sponsors this episode; check out Moriah and Bri's top-selling bundles on their wholesale site today.
Let's catch up..is Bri in LOVE? Jeffrey Dahmer? Lipo? Tune in!Bushbalm sponsors today's episode. Check out Mo and Bri's bundles on Bushbalms wholesale site today.
Moriah's fiance Steven came in to talk about being Mr. Rebel. You had heard us talk about him before, so we thought this would be fun! Today's episode is brought to you by BUSHBALM! Make sure to check out their wholesale site and check out Moriah and Bri's bundles. They were individually curated to give you and your clients the best post-waxing care.
We are chatting about investments, goals, and how Mo and Bri are reaping the rewards of being business owners! We all start and continue for different reasons; the most important thing is that you don't give up. BUSHBALM sponsors today's episode. Check out Mo and Bri's number one selling bundles on their website today.
Let's talk about expansion! How do you know when you're ready to expand? Is there ever really a right time? Tune in! Today's episode is brought to you by Bushbalm. Make sure to log in to your wholesale site and check out our bundles! They are on SALE September 5th-11th.
It's tea time and positive vibes! Bushbalm sponsors this episode; make sure to check out our bundles on their wholesale site today. Our clients love these products, and so do we. Bushbalm's fall sale starts September 5-11th get your carts ready honey!
Today we are chatting with Lindsay @feministgymclass. She is a badass inclusive exercise and nutrition coach. She became a client of Moriah's, and the rest is history! BUSHBALM sponsors today's episode. Get on their wholesale site and check out Mo and Bri's Favorite bundles today.
SEASON 2!!!!!!! Today we are chatting with Ashlee Roth, an esthetician, creating her own rules. Check out her Instagram @blklblesthetics. Bushbalm sponsors this episode; their natural or naturally derived products provide excellent post care for your waxing clients. Check out Mo and Bri's top sellers on their wholesale site today.
We are chatting with Maikele the owner of Top Tier Aesthetics. Make sure to give her a follow @my.skinsta. Kel has grown a successful business from offering corrective skincare.This is our last episode until August 17. The Leo's are both celebrating our birthday this month, and taking some much needed time off. We will back back soon with some more tea in season 2 baby. Today's episode is sponsored by BUSHBALM, check out their new Pina colada scent that is sure to be a hit with your clients this summer.
On Today's episode we have Maddie Scott aka the buzzing blonde. Moriah has worked with her to help grow her business. She caters to helping Beauty businesses succeed on social media. Today's episode is sponsored by Bushbalm, check out Moriah and Bri's favorites on bush balms wholesale site under the waxing leo's bundle.
We are so EXCITED for bush balms new PRODUCT! It is AVAILABLE RIGHT NOW on their wholesale site. This product smells so delicious with its new scent Pina colada and perfect for your clients. Check it out today.
POSTIVIE VIBES ONLY! Let's catch up, here is the tea! This episode is sponsored by Bushbalm, make sure to log on and check out our Waxing Leo's Bundle. These are our top sellers at Rebel and The Naked Pineapple.
Kristen is the owner of Lotus Skin and Brow Salon. She started from scratch and created a successful business. This episode is sponsored by BushBalm, check out the Waxing Leo's bundle on their wholesale site!
We are talking with Emily from Rebel today! Emily has been waxing for years and is my right hand WOMAN at Rebel. Rebel would not be able to function without her. This episode is sponsored by Bushbalm. Make sure you check out our Waxing Leo's bundle on there wholesale site.
Today's special guest is Heather @livlovebeautysc on instagram. She is a successful esthetician that also has creates the waxers bff box, glitter wax creations and more! Today's episode is sponsored by Bushbalm. Check out our waxing Leo's bundle on their wholesale site.
Our special guest Kiana Buzza is reporting live all the way from Canada Bushbalm HQ. WE are chatting about the brand, being a bad ass woman in business, and we what we can expect from them in the future.
Let's answer some of your questions today! We are gonna dive deep into being the commander of your treatment room. What do you do when that client makes you second guess yourself? Todays episode is sponsored by Bushbalm! Make sure to check out our waxing Leo's bundle with Mo and Bri's top favorite bushbalm products.
This episode is sponsored by BushBalm. Mo and Bri have teamed up with Bushblam to bring you OUR favorites! You can find it on their wholesale site under the Waxing Leo's bundle. On this episode we are talking about our current favorite waxes we are using in the treatment room.
Today's episode is sponsored by BUSHBALM our favorite for all your post waxing needs. This episode is catching up on love, life and the pursuit of happiness. TUNE IN!
This episode is sponsored by Bushbalm. Aftercare is so important! We get the question all the time, what should I retail! We are diving deep into Bushbalm today! This business is cruelty free and vegan. With naturally derived ingredients you can't go wrong.
In this episode we talk about Father Mike - “The Bible In a Year” being the new podcast king. Also, in this episode the BushBalm, the Lawn Mower, Ben Shapiro/Jeremy's Razors.Follow The Wrants ShowTwitter: https://Twitter.com/TheWrantsTikTok: https://www.tiktok.com/@thewrantsInstagram: https://Instagram.com/TheWrantsShowYouTube: https://youtube.com/channel/UC67j5A9ErgsTOP8fpxeZ3WgLearn more about your ad choices. Visit megaphone.fm/adchoices
David Gaylord has had a multifaceted career in ecommerce. He started at Shopify in 2015 as a customer success agent, became an Ops Lead in the Office of the COO in 2020, and a Permanent Merchant in Residence in 2021 where he uses his knowledge & experience founding Bushbalm - a natural skincare brand focused solely on the bikini line - to inspire and advise aspiring entrepreneurs. David joins Blaine Bolus and Ramon Berrios at the DTC Pod and tells us what it's like navigating the world of ecommerce. Rising through the ranks at Shopify 3:54Resources to learn about business 14:56How Bushbalm increased AOV 20:21Testing out subscriptions 29:21Getting customer feedback 32:51Advice on starting a DTC business today 35:29The anatomy of DTC 43:42Managing ads for wholesale/ retail channels 46:19Finding success in waxing salons 48:18Expanding the team 51:41 This episode is brought to you by OpenStore:Visit https://open.store to get a free, no-obligation offer for your e-commerce business from OpenStore in 24 hours. Have any questions about the show or topics you'd like us to explore further? Shoot us a DM; we'd love to hear from you.Follow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTok David Gaylord - CEO of bushbalmRamon Berrios - CEO of Trend.ioBlaine Bolus - COO of OmniPanel
Golf shapes lives. It's been said many times that being involved in the sport impacts people beyond the fairways. An example of that is David Gaylord. From a small town in Canada, Gaylord has used golf sucess in his youth to propel him into education, and impacted his life as a successful and innovative entrepreneur. The CEO and founder of upstart company, Bushbalm, joins us to share thoughts on how golf shaped him, lessons learned that he applies to business daily, and even how he might change golf as it is today. It's a fun conversation, thought-provoking at times, and wrapped in our usual sgements, makes for an entertaining epsisode. Enjoy! Instagram: Flagstick (https://www.instagram.com/flagstickgolf/) Scott (https://www.instagram.com/scotmac1970/) Stefan (https://www.instagram.com/steedorf/) Twitter: Flagstick (https://twitter.com/Flagstick) Scott (https://twitter.com/ScotMacGolf) Stefan (https://twitter.com/Steedorf) Facebook: @Flagstick (https://www.facebook.com/Flagstick/)
Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs
To watch this episode on our YouTube channel: https://youtu.be/A80MvBhKSeoDavid Gaylord of Bushbalm brings on guests Rachel Kerr and Tim Burns to chat about all things team and culture. The trio reflects on what they did to build an 8-figure business while seeking talent and crafting the culture they envisioned. Tune in to hear: How two friends transitioned from coworkers to business partners When to hire your first full-time employee and when to outsource for external talent What rituals and meetings structure the 8-figure business
Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs
To watch this episode on our YouTube channel: https://youtu.be/Sip7-sTFpXQ David Gaylord of Bushbalm will the biggest mistake that almost costs Bushbalm the business and all of the learnings he's had from scaling an 8-figure skincare brand. Tune in to hear: The initial mistakes that taught valuable lessons for David A 10,000 unit failure and how David solved it The mindset and mental wellbeing that helps David to face failures
Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs
To watch this episode on our YouTube channel: https://youtu.be/FIUj2NvzpJsDavid Gaylord of Bushbalm will share all the nitty-gritty deals of how the team makes their financials make sense as they bootstrapped into an 8-figure skincare brand, tune in to learn: The initial set up for finances and banking accounts How they worked past traditional banking limitations The process of pitching on national TV Crucial financial practices for managing a business
Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs
To watch this episode visit our Youtube channel: https://youtu.be/-M1ZPpv3ew0David Gaylord will share key lessons he's learned while marketing Bushbalm: Three essential components of the marketing stack for new businessesRule of thumb for allocating marketing spendWays to scale your brand using public relations
Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs
To watch this episode visit our Youtube channel: https://www.youtube.com/watch?v=V2ASIvPUTSc David Gaylord, the co-founder of Bushbalm will share the product development learnings of: Ideation for their first hero product Finding the ideal production partner and how they work with chemists Incorporating data and marketing trends into product development How to manage large orders from retail partners For more on Bushbalm and transcript: https://www.shopify.com/blog/bushbalm-product-development?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast
Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs
Watch on Youtube: https://youtu.be/7Plih4Fp9o8Read on Shopify: https://www.shopify.com/blog/bushbalm-business-journeyBushbalm is on track to make over $10 Million in sales this year—an impressive feat for a brand that started as a $900 side hustle. In Shopify's first-ever miniseries, David Gaylord, CEO of Busbalm and Shopify's Entrepreneur In Residence, shares his journey of building a successful skincare company. Check out the first episode where Shopify's COO Toby Shannan chats with David about all the lessons he's learned along the way.
Subscribe to DTC Newsletter - https://dtcnews.link/signup This week on the pod, we talked about all things growth with David Gaylord, CEO of Bushbalm. Bushbalm makes “skincare for everywhere” and is currently one of Canada's fastest-growing DTC brands. We cover: How Bushbalm grew over 1000% in one year A unique way to increase search volume The importance of customer service when growing a brand The 80/20 rule for ads Thanks and don't forget to subscribe! Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video
Greg & Emma have a good debate on whether or not they should have converted their pool from chlorine to saltwater. Greg discusses the love he has for his friend Dre and shares a few stories. Greg's brother Dave comes on as the first guess to talk about his business Bushbalm, working at shopify, and golf.