Podcasts about product development process

 A massive thank you to our sponsor this episode and our fave AI tool, Poppy AI. Use FIONA at checkout for a discount In this inspiring episode of My Daily Business Podcast, host Fiona Killackey interviews Joanna "Jo" Barry, owner of Scarlet Period and creator of the innovative Rae heat pad. Jo shares her remarkable career journey from magazine editor to agency owner to women's health advocate. After suffering from severe endometriosis, Jo developed the wireless Rae heat pad to help women manage period pain effectively. The conversation explores Jo's business evolution, her approach to product development with integrity, and how personal health challenges led to creating a solution that's changing women's lives. ⭐️ GET MORE TIME BACK with our fave AI tool that has saved us HOURS. Use Poppy AI and code FIONA for a discount ⭐️ Need some inspiration and tips today? Check out our new book, Business to Brand: Moving from transaction to transformation now. Get started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuff Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA. Ever wanted to write your own book and build your brand authority or start your own podcast to connect with and grow your audience? Check out our How to Start a Podcast Course or How to Get Your Book Published Course at our courses page. Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.

Brian Tolkin is the Head of Product @ Opendoor where he has spent the last 6 years and is responsible for product strategy and product and design teams. Before Opendoor, Brian spent an incredible 5 years at Uber through their wildest growth periods. In Today's Episode with Brian Tolkin: 03:53 Brian's Journey at Uber: Launching China Pool 05:07 Product Lessons from Uber's China Launch 08:22 The Role of a PM in a Pre vs. Post AI World 10:16 Product Development Process in an AI World 17:43 The Importance of Simplification in Product Management 19:21 OKRs and Prioritization in Product Management 23:12 The Importance of Feedback Loops in Product Development 23:38 Evaluating Product Changes: User Adaptation vs. Bad Decisions 25:00 Balancing Gut Instinct and Data in Product Leadership 25:38 The Role of Simplicity in Product Design 27:02 Consensus vs. Dictatorial Product Leadership 27:54 Hiring for the Best Product Teams 31:33 How to do Effective Sprint Management 38:39 Quickfire Round: Insights and Advice      

In this week's episode of Found, KiwiCo's Sandra Lin talks about building a STEM-focused toy business. She explains the importance of inspiring creativity in kids, the company's massive growth to 50 million crates delivered, and how she sought out feedback from parents and kids alike. They also discuss how the company recently expanded from and online-only DTC to selling in brick and mortar stores. 00:00 - Introduction 01:24 - The Story Behind KiwiCo: From Idea to Business04:53 - Turning an Idea into a Marketable Product06:32 - Testing and Feedback Beyond the Bay Area10:00 - Early Marketing Strategies and Organic Growth15:50 - Expanding into Retail and New Channels16:06 - The Product Development Process at KiwiCo21:27 - Fundraising and Navigating the Venture Capital Path25:51 - Balancing Entrepreneurship with Family Life31:01 - Early Challenges and Lessons Learned35:08 - What's Next for KiwiCo Found posts every Tuesday. Subscribe on Apple, Spotify or wherever you listen to podcasts to be alerted when new episodes drop. Check out the other TechCrunch podcast: Equity . Subscribe to Found to hear more stories from founders each Connect with us:On TwitterOn InstagramVia email: found@techcrunch.com

In this episode, Nathan Isaacs talks with Anthony Maggio, VP of Product Management at AirTable, about building an AI-powered product development process. Episode web page ----------------------- >>> Insights Unlocked audience survey

Ever wondered how a hackathon champion turns fleeting ideas into groundbreaking tech tools? Sergey Pigach reveals the secrets behind rapid prototyping and his favorite Grasshopper plugin that you won't want to miss! Join Sergey as he takes us through his fascinating software development journey, filled with hackathon triumphs and challenges in AI and machine learning. Learn about his favorite architecture styles, the future of AI in architecture, and his thoughts on insecurities in academia regarding AI. Serge also shares the process behind TT Core's product development and his interest in neuromorphic computing. This video is packed with valuable advice for young professionals and students looking to make their mark in the tech world. 00:00 - Introduction 01:00 - Serge's Journey and Contributions in Hackathons 02:00 - Serge's Approach and Inspirations in Software Development 03:32 - Discussion on Favorite Grasshopper Plugin 04:26 - Favorite Architecture Discussion 06:30 - Thoughts on Architecture's Future and AI 10:39 - Memorable Hackathon Experiences 11:09 - Insecurities and Skepticism about AI in Academia 14:00 - Rapid Prototyping and Development of AC Tech Tools 20:00 - Challenges of Data in AI and Machine Learning 23:52 - Specialized Tools and Software in AI Projects 28:35 - Difficulties in Transitioning Hackathon Ideas to Real Products 30:00 - TT Core's Product Development Process 35:02 – Learning and Working with Different Programming Languages 40:00 - Serge's Interest in Neuromorphic Computing 50:00 - Using LLMs and AI for Education and Problem Solving 55:00 - Advice for Young Professionals and Students 57:50 - Rapid Fire: Sci-Fi Film, Academia or Industry, Role Model #sergeypigachaectech #ttcorestudioproducts #aectech

In this episode of "Thrive in Fashion," Elisabeth Mac Hale dives into the intricate process of developing private label products while working directly with overseas factories. From initial design and sampling to price negotiation, order confirmation, production, and delivery, Elisabeth shares invaluable strategies to streamline your product development process. Learn how to prepare comprehensive design briefs, provide detailed feedback on samples, and effectively manage the production and delivery process. Whether you're a seasoned professional or new to the industry, this episode is packed with insights to help you navigate the complexities of fashion buying and achieve success. If you would like to learn more about how to develop products from Concept to Customer check out the link below Thrive in Fashion Buying & Merchandising Course 

On today's episode, we dive deep into the world of e-commerce, entrepreneurship, and building a brand that stands out in the crowded digital marketplace. Kunle speaks to Phil from Holme & Hadfield, a brand that has taken the e-commerce world by storm by focusing on creating meticulously designed organizers for watches, knives, and tech gear that cater to the modern consumer's desire for both functionality and aesthetics. Phil's journey is nothing short of inspirational. Starting from a realization during a sabbatical that the traditional 9-to-5 wasn't for him, to launching a brand that has now become synonymous with quality and innovation. Holme & Hadfield isn't just a success story; it's a testament to the power of understanding your audience and creating products that truly resonate with their needs and aspirations. Today, Phil shares his insights on everything from the importance of product design and customer feedback to navigating the complexities of Amazon and DTC sales channels. Whether you're an aspiring entrepreneur, a seasoned business owner, or someone passionate about the e-commerce space, this episode is packed with valuable lessons, strategies, and a whole lot of inspiration. So, grab your notebook, settle in, and let's uncover the secrets behind building a brand that leads with innovation, quality, and a deep understanding of what the customer truly desires. --- 

841: The product development lifecycle includes a list of many disparate stakeholders that if not aligned properly, can result in disagreements, delays, and potential negative financial impacts. At Northrop Grumman, CIO John Russell has developed a “digital thread” that brings every stakeholder together to align the team before the product hits production. In this interview, John discusses the concept behind the “digital thread” and other methods he has adopted to create a more efficient enterprise. He explains the sanctity of data in a highly sensitive industry, the advantages of implementing automation across the organization, the implications of AI on talent development, and the critical process of including cybersecurity early in the product development process. Finally, John looks ahead at trends in AI and remote collaboration and reflects on the key elements of his career ascension.

841: The product development lifecycle includes a list of many disparate stakeholders that if not aligned properly, can result in disagreements, delays, and potential negative financial impacts. At Northrop Grumman, CIO John Russell has developed a “digital thread” that brings every stakeholder together to align the team before the product hits production. In this interview, John discusses the concept behind the “digital thread” and other methods he has adopted to create a more efficient enterprise. He explains the sanctity of data in a highly sensitive industry, the advantages of implementing automation across the organization, the implications of AI on talent development, and the critical process of including cybersecurity early in the product development process. Finally, John looks ahead at trends in AI and remote collaboration and reflects on the key elements of his career ascension.

If there's one thing both UX teams and security teams can empathize with each other on is being involved too late in the development process. Ali Cuthbertson and Jason Telner realized that it wasn't enough for teams to embrace the need for UX and security—they needed a method for integrating them into their agile development processes.Throughout the interview, Ali and Jason will be referencing a project they worked on together to help develop and foster a consistent process for integrating UX and security into an agile development process for teams at IBM. As a result of their work, they developed a set of principles and best practices. They talk about: How a set of principles can serve as a guide for teams. Why integrating UX and security involved a cultural shift for teams in order to be successful. Why support from leadership is instrumental for new processes to be effective. Tips for leveraging mixed methods user research to look at problems from different angles. How to measure the success of embedding UX and security into existing processes. Ali and Jason presented some of their research and recommendations at the 2023 UXPA presentation called “How to balance strong user experiences with enhanced security within an agile framework? Lessons learned and best practices.”Ali Cuthbertson is the Technical Vitality Development Manager and CIO Design Program Manager at IBM. Ali brings over 20 years of seasoned expertise navigating software and hardware engineering. She has become the Indiana Jones of life sciences, user experience, talent management, vitality optimization, security protocols, AI advancements, data analytics, scientific exploration, and cutting edge cloud technologies.Jason Telner, PhD, is a senior user researcher within IBM's CIO design user research and data analytics team. Jason has over 15 years of experience working within the field of user research. In his current role at IBM, Jason's focus has been on improving the user experience of employee support applications such as chatbots, web support, and voice interface support.

It hurts to admit, but product designers and teams don't always know what our users need. We need to seek out user feedback and create ways for them to tell us spontaneously, often in the heat of the moment. Houghton Mifflin Harcourt's Jay Brewer and Zhuldyz Alimbek – fresh from the stage at Pendomonium 2023 … The post Special Edition / Revolutionize Your Product Development Process with Customer Feedback, with Jay Brewer & Zhuldyz Alimbek appeared first on ITX Corp..

If your career involves any level of contact with an NPD team, you'll know that it's a high-pressure job with a lot of tight deadlines, strict workflows and tons of industry jargon. And you might have thought that that was all you needed to know, but on this week's episode of the Oh For Food's Sake podcast, we're here to correct you and deliver some exciting news: our NPD Fundamentals course is back!We walk you through who this course is for and what you'll get out of it. We share the benefit of our hindsight and why we would have loved an NPD crash course at the beginning of our food industry careers. You'll learn what you'll get out of the NPD course even if you're not on an NPD team and why it'll benefit your career and make your company more efficient. Plus we break down the common pain points around NPD and how you can prevent them from happening. It's every question you had about NPD but never had the time or the courage to ask!We'd love to see you on our NPD Fundamentals course, which starts very soon! Find out more about the course here and if you have any questions, then please reach out to us on Facebook or LinkedIn  See you there!Timestamps[1:45] Hi folks! Today we're talking about everything you need to know about the NPD process[4:31] Understanding the how and the why of NPD[7:27] Why it's hard to get to grips with the Stage-Gate process[10:21] Food industry process: The theory and the reality[14:45] Why NPD is relevant to EVERYONE in the food industry[17:31] How to stop those pain points from slowing down your NPD process[21:39] Benefits for you, benefits for the business[23:35] “It deserves to be talked about” Links and ResourcesFind out more about our NPD Fundamentals courseOur previous episode on seeing the bigger pictureIf you'd like to know more about today's sponsor, find them online at: DaymerDaymer on LinkedInDaymer on TwitterEmail: web@daymer.comYou can follow us here on instagramIf you would like further support with myself, Amy for food industry coaching and facilitation find me here on instagram or LinkedInFor food industry Consulting from Lucy you can find her here on instagram or LinkedInSee you next time!

This week, SurfingNASH offers an episode comprising two seperate interviews which focus on stories around career trajectories, transitions and entrepreneurship. Host Roger Green talks with Rachel Zayas (AGED Diagnostics) and Michelle Long (Novo Nordisk) about their unique stories and creating new opportunities amidst a field with broadening but sometimes opaque horizons. These discussions will be very informative for those who may be wondering about what's on the other side, whether it be commercial medicine or academia. Surf on to learn more as Rachel and Michelle expand on bridging these gaps, managing challenges and their excitement for new ways forward.This first conversation features a section of the interview with Rachel. While we originally planned for the interview to be largely about fundraising and what it takes to win new venture competitions, it didn't quite turn out that way. After an initial question about fundraising, the two quickly refocus on Rachel's product development process and the clinical trial work she is doing in preparation for market. Along the way, she describes the thinking behind designing her basic trial specifications and the sequential steps she has taken toward the 2,000 that will be her pivotal effort in obtaining approvals and coming to market.If you have questions or comments around these interviews or any of the topics discussed in this episode, we kindly ask that you submit reviews wherever you download the discourse. Alternatively, you can write to us directly at questions@SurfingNASH.com.Stay Safe and Surf On!

Andriy Sambir, the CEO at Linkup Studio, and Oksana Khrupa, the Chief Product Solution Officer, dive deep into the intricate process of new product development. This conversation is a treasure trove for anyone wanting to grasp what is new product development and how to go from idea generation to commercialization. During the talk, Andriy and Oksana walk you through the product development and design stages, exemplifying their points with real-world new product development process examples. They begin by discussing how to create your product idea, introducing the concept of design thinking as a part of the early stages of the new product development process. You'll also learn about the importance of user journey mapping and idea screening. By identifying the target audience early on, they explain how you can tailor your product discovery and business analysis to a specific user base. Further into the conversation, the duo covers the concept development & testing phase, outlining how to arrive at a minimum viable product (MVP). From there, they discuss marketing strategy development, ensuring your product reaches the right customers at the right time. Whether you're looking to launch the product or seeking tips for the prototype phase, this talk will equip you with the insights you need to succeed in the world of new product development. If you are considering developing a new product and have additional questions, we'd love to hear your insights and questions in the comments below or through email. If this video is valuable to you, don't forget to hit the like button, subscribe to our channel, and share the insights with your network. We're committed to delivering more enlightening content and in-depth discussions that cover the complete journey from idea generation to a successful commercial product. Keep an eye out for more! Join us on Social Media: Facebook: https://www.facebook.com/Linkupst/ Twitter: https://twitter.com/linkupst LinkedIn: https://www.linkedin.com/company/link... Instagram: https://www.instagram.com/linkupst/ Learn more about us: Website: https://linkupst.com/ Let's discuss your idea: info@linkupst.com

Guest: Laurent Hausermann, EntrepreneurOn Linkedin | https://www.linkedin.com/in/laurenthausermann/On Twitter | https://twitter.com/lhausermannWebsite | https://cyberbuilders.substack.com/____________________________Host: Sean Martin, Co-Founder at ITSPmagazine [@ITSPmagazine] and Host of Redefining CyberSecurity Podcast [@RedefiningCyber]On ITSPmagazine | https://www.itspmagazine.com/itspmagazine-podcast-radio-hosts/sean-martin____________________________This Episode's SponsorsImperva | https://itspm.ag/imperva277117988Pentera | https://itspm.ag/penteri67a___________________________Episode NotesIn this episode of Redefining CyberSecurity Podcast, host Sean Martin and guest Laurent Hausermann discuss the process of building security products. They emphasize the importance of understanding customer needs and pain points before developing a product. Laurent shares his experience in the IoT security space and the significance of gathering feedback from potential customers. The conversation highlights the role of a product manager in championing the value and experience of a product, without overselling it to security practitioners. They discuss the challenges of marketing security products and the need for realistic expectations.The discussion explores the user experience of security products, from installation to operational ease. They discuss the importance of a well-defined product development process and the role of the product manager in bridging user experience, technology, and business. They touch on the evolving nature of product management in a world where almost everything is built using a SaaS model. They also discuss the concept of time to value, emphasizing the need for quick delivery of value to users. They also address the role of product marketing in promoting the product and supporting sales, including the creation of collateral such as sales decks, briefs and papers, user testimonials, and webinars.The conversation concludes by discussing the organizational structures and responsibilities for product management and product marketing. Sean and Laurent highlight the need for a clear understanding of the product manager's role and the distinction between product management and product marketing. They emphasize the importance of a collaborative product development process, where the product manager serves as a bridge between various aspects of the product.Overall, this episode provides valuable insights into the world of building security products, emphasizing the importance of considering customer needs, user experience, and marketing strategies. The conversation is informative and thought-provoking, offering practical advice and discussing the challenges faced by security product teams. The host, Sean Martin, and guest, Laurent Hausermann, bring their expertise and experiences to the discussion, making it engaging and relevant for listeners in the cybersecurity industry.____________________________Watch this and other videos on ITSPmagazine's YouTube ChannelRedefining CyberSecurity Podcast with Sean Martin, CISSP playlist:

Guest: Laurent Hausermann, EntrepreneurOn Linkedin | https://www.linkedin.com/in/laurenthausermann/On Twitter | https://twitter.com/lhausermannWebsite | https://cyberbuilders.substack.com/____________________________Host: Sean Martin, Co-Founder at ITSPmagazine [@ITSPmagazine] and Host of Redefining CyberSecurity Podcast [@RedefiningCyber]On ITSPmagazine | https://www.itspmagazine.com/itspmagazine-podcast-radio-hosts/sean-martin____________________________This Episode's SponsorsImperva | https://itspm.ag/imperva277117988Pentera | https://itspm.ag/penteri67a___________________________Episode NotesIn this episode of Redefining CyberSecurity Podcast, host Sean Martin and guest Laurent Hausermann discuss the process of building security products. They emphasize the importance of understanding customer needs and pain points before developing a product. Laurent shares his experience in the IoT security space and the significance of gathering feedback from potential customers. The conversation highlights the role of a product manager in championing the value and experience of a product, without overselling it to security practitioners. They discuss the challenges of marketing security products and the need for realistic expectations.The discussion explores the user experience of security products, from installation to operational ease. They discuss the importance of a well-defined product development process and the role of the product manager in bridging user experience, technology, and business. They touch on the evolving nature of product management in a world where almost everything is built using a SaaS model. They also discuss the concept of time to value, emphasizing the need for quick delivery of value to users. They also address the role of product marketing in promoting the product and supporting sales, including the creation of collateral such as sales decks, briefs and papers, user testimonials, and webinars.The conversation concludes by discussing the organizational structures and responsibilities for product management and product marketing. Sean and Laurent highlight the need for a clear understanding of the product manager's role and the distinction between product management and product marketing. They emphasize the importance of a collaborative product development process, where the product manager serves as a bridge between various aspects of the product.Overall, this episode provides valuable insights into the world of building security products, emphasizing the importance of considering customer needs, user experience, and marketing strategies. The conversation is informative and thought-provoking, offering practical advice and discussing the challenges faced by security product teams. The host, Sean Martin, and guest, Laurent Hausermann, bring their expertise and experiences to the discussion, making it engaging and relevant for listeners in the cybersecurity industry.____________________________Watch this and other videos on ITSPmagazine's YouTube ChannelRedefining CyberSecurity Podcast with Sean Martin, CISSP playlist:

Brought to you by Sidebar—Catalyze your career with a Personal Board of Directors | Superhuman—The fastest email experience ever made | Vanta—Automate compliance. Simplify security.—Noah Weiss is Chief Product Officer at Slack, where he leads all aspects of the product organization, including the self-service SMB business, the team that launched huddles and clips, and the search and machine-learning teams. Prior to Slack, Noah served as SVP of Product at Foursquare. He started his career at Google, leading the structured data search team and working on display ads. In today's episode, we discuss:• The top 10 traits of great PMs• How “complaint storms” helped Slack teams foster empathy• How Slack's product team is approaching AI• “Comprehension desirability” and other key factors leading to Slack's success• Why you should be customer-aware but not customer-obsessed• Important areas of growth for both new PMs and senior PMsCurious to learn more about Slack? You can try Slack Pro and get 50% off using this link.—Find the transcript at: https://www.lennyspodcast.com/the-10-traits-of-great-pms-how-ai-will-impact-your-product-and-slacks-product-development-process/—Where to find Noah Weiss:• Twitter: https://twitter.com/noah_weiss• LinkedIn: https://www.linkedin.com/in/noahw/—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• Twitter: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—In this episode, we cover:(00:00) Noah's background(04:22) Noah's advice on new parenthood(07:23) Lessons learned from leading product at Foursquare(11:33) Advice for working with strongly opinionated founders(14:14) Thinking of involvement on a U-shaped curve(16:53) Principles at Slack(19:32) Implementing ML, AI, and LLMs in meaningful ways(25:11) How Slack structures AI teams(26:59) Complaint storms and how they help foster empathy(30:01) Slack's approach to prioritization (32:26) How delight is baked into the DNA of Slack(34:41) How Slack thinks about competition (38:04) Building a culture that takes big bets(41:40) Rituals at Slack(44:51) How Slack unlocked new levers of growth and revived their self-serve business(52:01) Slack's early success and the factors that made them successful (58:08) Slack's pilot programs for testing new features(1:02:03) Noah's famous blog post: “The 10 Traits of Great Product Managers”(1:10:15) Book recommendations to improve your writing(1:12:30) Managing up and the importance of data fluency(1:14:54) The most important skills to improve as an early-career PM and as a senior PM(1:17:16) Lightning round—Referenced:• Emily Oster: https://emilyoster.net/• Dennis Crowley: https://denniscrowley.com/• Stewart Butterfield on Twitter: https://twitter.com/stewart• Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability: https://www.amazon.com/Dont-Make-Think-Revisited-Usability/dp/0321965515• Gustav Söderström on Lenny's Podcast: https://www.lennyspodcast.com/lessons-from-scaling-spotify-the-science-of-product-taking-risky-bets-and-how-ai-is-already-impacting-the-future-of-music-gustav-soderstrom-co-president-cpo-and-cto-at-spotify/• Seth Godin: https://seths.blog/• Noah's blog post on the 10 traits of great PMs: https://medium.com/@noah_weiss/10-traits-of-great-pms-a7776cd3d9cd• Five Dangerous Myths about Product Management: https://medium.com/@noah_weiss/five-dangerous-myths-about-product-management-d1d852ed02a2• Paul Graham: http://paulgraham.com/• Ben Horowitz on Twitter: https://twitter.com/bhorowitz• On Writing: A Memoir of the Craft: https://www.amazon.com/Writing-Memoir-Craft-Stephen-King/dp/1982159375• On Writing Well: The Classic Guide to Writing Nonfiction: https://www.amazon.com/Writing-Well-Classic-Guide-Nonfiction/dp/0060891548• Nobody Wants to Read Your Sh*t: And Other Tough-Love Truths to Make You a Better Writer: https://www.amazon.com/Nobody-Wants-Read-Your-Tough-Love/dp/1936891492• Several Short Sentences About Writing: https://www.amazon.com/Several-Short-Sentences-About-Writing/dp/0307279413• Paige Costello on Twitter: https://twitter.com/paigenow• Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs: https://www.amazon.com/Creative-Selection-Inside-Apples-Process/dp/1250194466• The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail: https://www.amazon.com/Innovators-Dilemma-Technologies-Management-Innovation/dp/1633691780• Radical Candor: https://www.amazon.com/Radical-Candor-Revised-Kim-Scott/dp/1250258405• Leadership: In Turbulent Times: https://www.amazon.com/Leadership-Turbulent-Doris-Kearns-Goodwin/dp/1476795924• Succession on HBO: https://www.hbo.com/succession• The Bear on Hulu: https://www.hulu.com/series/the-bear-05eb6a8e-90ed-4947-8c0b-e6536cbddd5f• Nanit: https://www.nanit.com/• Snoo: https://www.happiestbaby.com/products/snoo-smart-bassinet• Uppababy: https://uppababy.com/—Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.—Lenny may be an investor in the companies discussed. Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe

Are you curious about the secrets behind predictable B2B success? Then buckle up and prepare for an insightful Predictable B2B Success episode with your host Vinay Koshy. In today's episode, we have a special guest, Karthik Suresh, who has witnessed firsthand the cultural differences in customer engagement and feedback strategies across companies. Prepare to be amazed as Karthik sheds light on the importance of ingraining a user-driven product development process into the DNA of your organization.  From involving every team member in regular customer calls to creating multiple touchpoints for valuable feedback, Karthik reveals the key steps to fostering a customer-centric culture and ensuring B2B success. But that's not all – he also delves into the intricate world of go-to-market strategies and their significant role in seizing every revenue opportunity. Hang onto every word as Karthik shares his experiences at influential companies like Facebook and Craft, where he witnessed both the successful alignment of teams during launches and the chaotic aftermath that comes from a lack thereof. Tune in to discover how you, too, can transform your go-to-market process from a nightmare to a well-orchestrated symphony, and learn the secrets to creating a solid foundation for long-term success. So, grab your notebook and a pen because this episode is jam-packed with invaluable insights that will leave you ready to take your B2B game to the next level. Get ready for Predictable B2B Success with Vinay Koshy and special guest Karthik Suresh – it's time to unlock the secrets of success! Karthik Suresh, an experienced product manager, excels in bridging gaps between teams. At Facebook, he played a critical role in launching features on devices such as Oculus referrals. He recognized the need for a better solution to manage coordination and communication between teams, revolutionizing how companies execute their go-to-market plans. Some areas we explore in this episode include: Cultural differences in customer engagement and feedbackImportance of ingraining a user-driven product development process in company cultureFostering a culture of involving PMs and engineers in user researchCreating multiple touchpoints for customer feedbackAssigning dedicated personnel to prioritize and triage customer feedbackThe gap between product teams and sales teamsChallenges of a complicated go-to-market processImportance of investing in a solid go-to-market strategy and processInvolving marketing teams and product marketing teams in the road map planning phaseBenefits of using specialized tools like Ignition for launch planning and executionAnd much, much more.

Join Murray Robinson and Shane Gibson as they chat with Ryan Lysne a product director at Amazon in charge of the Amazon app, the content creator economy and worldwide events. We ask whether Amazon is agile and discuss the structure of Amazon product teams. Then we talk about the 10 step product management cycle that Amazon product teams use. We talk about how they discover what customers want. How they pitch for funding, the technical development process and their focus on experimentation and analyzing customer behavior. We talk about data as a product, what it takes to make this process a success and the danger of turning it into a new bureaucracy. Listen to the podcast on your favourite podcast app: | Spotify | Apple Podcasts | Google Podcasts | iHeart Radio | PlayerFM | Amazon Music | Listen Notes | TuneIn | Audible | Podchaser |  Connect with Ryan on LinkedIn or on Medium Contact Murray via email or Shane on LinkedIn shagility. You can read the podcast transcript at: https://agiledata.io/podcast/no-nonsense-agile-podcast/amazons-product-development-process-with-ryan-lysne/#read The No Nonsense Agile Podcast is sponsored by: Simply Magical Data

In this episode of TAG Data Talk, we talk with Patrick Halpin about Building and Managing the Data Science Product Development Process

As an e-commerce brand owner, you know that product development is crucial to the success of your business. However, developing a new product from scratch can be a daunting task. In this article, we will discuss some product development hacks that can help you scale your e-commerce brand with minimal capital. Timestamps 0:00:00 | "Developing a Skin Care Brand: A Step-by-Step Guide" 0:02:51 | Exploring Options for Developing a Skincare Product 0:04:16 | Exploring the Radical Path of Formulating Skincare Products at Home 0:08:13 | Exploring Radical Business Practices in the Skin Care Industry 0:13:08 | "Exploring the Benefits of Building a Brand vs. Private Labeling on Amazon" 0:14:15 | Exploring the Benefits of Having a Complimentary Team for Product Development 0:15:46 | Heading: Understanding the Basics of Website Design and Influencer Marketing for Entrepreneurs 0:17:21 | Conversation on Understanding Products and Hiring the Right People 0:19:04 | "Understanding the Necessity of Outsourcing and In-House Specialists for Business Success" 0:21:09 | Conversation Summary: Balancing CEO and COO Roles in a Small Business 0:26:28 | Conversation on Setting Clear Expectations for Employees and Establishing Long-Term Relationships 0:28:39 | Conversation on Product Development: Process, Results, and Time Management 0:30:12 | Exploring Strategies for Faster, Better, and Cheaper Product Development 0:31:36 | "Exploring the Benefits of Researching Competitors' Products and Services" 0:33:22 | Exploring the Mindset of Product Analysis and Customer Experience 0:36:13 | Exploring the Benefits of Meticulous Research: A Conversation with [Name] 0:37:50 | "The Benefits of Thorough Product Testing: A Conversation with [Name]" 0:39:25 | Interview with Jake from Crete Brand: A Passionate Entrepreneur's Journey to Success 0:41:26 | Conversation on Crete Club and Business Advice 0:42:15 | Interview with Jake Rosenberg of Crete Club: Achieving Success Through Hard Work and Thoroughness Finding Your Niche/Brand The first step in product development is finding your niche/brand. Your brand should be something that resonates with you personally and solves a problem. Jake, the founder of Scare, had a mark on his nose from a skiing accident and was using whatever shampoo smelled nice. He realized that there was a gap in the market for men's skincare products that were easy to use and efficient. This led to the creation of Scare, a skincare brand for men that only takes 30 seconds to use. Appealing to a Specific Set of Values and Behaviors It is essential to have a specific set of values and behaviors that you appeal to when developing your brand. Scare is centered around the idea of efficiency and saving time. Most men don't want to spend 30 minutes in the bathroom, while some women actively enjoy the experience. Scare's 30-second skincare routine appeals to men who want an easy and efficient solution to their skincare needs. Fast Wins Every product that you develop should give your customers a fast win. Scare's products are designed to give customers a positive experience in the first minute of use. This is important because people are more likely to continue using a product if they see results quickly. A gym membership, for example, can be challenging to stick to because people don't see results immediately. Scare's products give customers a fast win, which keeps them coming back. Value Equation The value equation is a critical component of product development. The value equation is the dream outcome multiplied by the perceived likelihood of achievement divided by the time delay and effort and sacrifice. Scare's products deliver a fast win, which increases the perceived likelihood of achievement. The 30-second skincare routine is also easy to use, reducing effort and sacrifice. Credibility of Your Promise It is essential to establish credibility with your customers.

Most product development processes don't consider ROI, but it's probably the best way to improve the effectiveness of this process for your product company.Let's talk about how to find your customer's bottleneck and what that means for providing them and your company with more value.For lessons like these by email sign up here - https://nxtstep.io/learnEpisode TranscriptHey, folks, Sean here.And today what I want to talk to youabout is my favorite way to get more ofan ROI out of your product development process.And it starts with finding whatI refer to as the bottleneck.So if you're unfamiliar with this as a concept, youcan think of a bottleneck almost if you're like, goingover a bridge and you have to go through atoll, usually it goes from many lanes down to afew lanes as you go over said bridge.Now, that is kind of visually how you canthink of of what is a bottleneck, right?It goes from high traffic area to a low trafficarea or vice versa, as in slowing the process downconsiderably because you are funneling what was moving much morequickly or in higher volume into what's ultimately going tomove a lot more slowly or much lower volume.Now, that is a good visual kindof understanding of what a bottleneck is.But to understand what it means from a processperspective, the same thing happens when your customer maybe trying to do something much more quickly, butsomething in that process, any given step, like goingthrough a toll of a bridge, for example, isslowing that process down.They may want to get from Ato B much faster, but they can'tbecause something's preventing them from doing that.And that thing that's preventing themfrom doing that is the bottleneck.So if you're trying to level up your productdevelopment process, a great way to be able todo that would be to, through research with yourcustomer, better understand and find these bottlenecks in theirprocess that are slowing them down.Now, in order to be able to do that,as I mentioned, you need to do the research.So you need to speak with them and youneed to talk to them about not what theywant necessarily in the future, but what's preventing themfrom getting what they want right now.Focus on historically what they've tried todo, what's worked and what hasn't worked.That'll give you a much better idea for wherethey need the most help and what may bethe biggest bottleneck in their process to date.So if you start with that approach, it's going toenable you to find areas of opportunity to turn.What I refer to is problemsworth solving into solutions worth building.So let's talk more detail about what happenswhen you help them make this transformation.Now, to me, by far the most exciting part aboutfollowing a process like this is it enables you tocalculate the return on investment built into the process.And that's something that doesn't happen a whole lot.In terms of the clients that I work with tryingto help them level up their product development processes, whatgets built is often not based on ROI or customervalue or even value for the business, which sounds weird,but it happens a whole lot.So what I love about this process is it'sstraightforward in going from the customer's problem, looking forthe best area of opportunity to try to improvetheir situation and quantify it along the way.That's going to be important aswe figure out how much value.Ultimately, building that solution to eliminate saidbottleneck is going to provide for them.Because if that number is high enough, that's going toenable your product or your company or both to beable to generate more value as well too.In terms of if your customer is getting ahigh enough return on investment, in terms of thatnew solution that you're providing for them in theform of your product by eliminating this bottleneck, thatmay give you the ability to generate more revenuethrough your product, which is going to increase thevalue of the product and the company as well.So that's the most exciting aspect ofthis and that's essentially how it happens.So if you go from understanding what the bottleneckis, which again, just to summarize, is figuring outthe type of progress your customer is trying tomake, understanding what is specifically slowing them down andtrying to make that progress, as in they wantto move faster, but they can't. Why can't they?You need to figure out what that isand that's where you're going to laser focus.But you also at the same time need to understand whatthe impact of them not being able to move faster is.This is where you start to getinto the ability to quantify it.So if they tell you, well, we could move tentimes faster if we eliminated this step or solved somethingrelated to this step, that's great, but what outcome isthat going to enable them to achieve?If you can ultimately figure out what that outcomeis going to enable them to be able toachieve, like, are they going to reduce how muchtime gets invested into this process across an entireteam or the organization by 90%?If so, that leads to a huge number.As you start to quantify how much we're talking about interms of what you would need to pay that team inorder to do and how much time they're going to getback, or maybe it enables them to charge more, right?Whatever it is you want to drive towardsthe successful outcome, eliminating that bottleneck is goingto enable them to be able to achieve.So if you've found one, that'sgreat, but don't stop there.You have to keep going until you get greater contextfor understanding what eliminating that bottleneck is going to meanfor them, as in what transformation are you going tohelp them be able to make once you know thatyou have a better understanding for the value that theywill get if you prioritize building this solution.So, like I said before, if you move fromwhat we've uncovered in eliminating this bottleneck is aproblem worth solving into a solution worth building.You want to understand what type of outcomethat's going to enable them to achieve andwhat type of return on investment they're goingto get as part of this process.And if you understand that, you understand how to quantifythe value the customer is going to receive if youprovide them with that solution through your product.And if you do that as well too, and thatnumber is high enough, that may give you an opportunityto generate more revenue through your product because of howmuch value you're providing them, which makes your product morevalue and your company more valuable.So this is one strategy that I use on aregular basis which can provide pretty immediate results in termsof how to level up your product development process andbuild return on investment into the process itself.

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Product Development Process Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. There are many approaches to product development. Here are some approaches companies use: Defines the ideal process. This lets the process work out from project to project.  Systematizes development activities. The core systems are made available to the team to use as they like. Focus on the customer and their needs. They align their systems to customer requirements. Outlines the team's duties and responsibilities.  This provides a functional overview of how each team member works. These approaches are built into well-known models such as the Scorecard-Markov model which assigns a score to new ideas and prioritizes development accordingly. The IDEO process emphasizes the customer's needs and focuses on form, fit, and function. The BAH model provides a set of steps for product development as follows: strategy, idea generation, screening, analysis, development, testing, and commercialization. The Stage-Gate model funnels product development through a series of phases as follows:  generating ideas, screening, testing the concept, business case analysis, product development, market testing, commercialization, and launch. There are a variety of approaches to setting up product development and executing it.   Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.Let's go startup something today. _______________________________________________________ For more episodes from Investor Connect, please visit the site at:   Check out our other podcasts here:   For Investors check out:   For Startups check out:   For eGuides check out:   For upcoming Events, check out    For Feedback please contact info@tencapital.group    Please , share, and leave a review. Music courtesy of .

Ben Nibali, founder and President of Aptus Design Works, with Connor Richardson, the Electrical Designer, are our guests in this episode. We will discuss how you can plan the cost and lead times to successfully launch your product in the market. Ben and Connor share some excellent advice for designers and companies to streamline their product development process from prototyping to manufacturing.   Show Highlights: Aptus is a design and engineering company, and they've been around for about 15 years They handle initial concept development, mechanical development, controls, and mechanical prototyping and help their clients through the launching and manufacturing of their products Expecting and avoiding pitfalls comes with experience; in addition, working with trusted vendors and suppliers is huge when honoring set schedules or timeline The natural state of every project is over budget and behind schedule. Ben Nibali stresses the importance of effort and discipline to have complete control of the process  and deliver on time Some unrealistic expectations by Aptus's clients typically involve defying the law of physics Other challenges include expectations from not knowing the process and cost expectations based on the higher volume of current products that really can't be met in a US market-based launch scenario Clients need to realize that there is a proper “cost of engineering” There are also misconceptions about 3D printing–in reality, it takes days to print 3D objects You can't have fast, cheap, and high quality at the same time Software guys may often misunderstand that modifications on hardware  are not as simple to execute as they will be on software The “minimum viable product” is a great idea and works exceptionally well in software because you can add, modify, change, and grow something slowly after you deploy. In hardware, it is an entirely different cost structure to make changes once you start making anything physical.  “Proof of concept” is often neglected when companies want to launch their products immediately Connor Richardson shares the most complex and fun project they did at Aptus Another exciting prototype they created is the cow-milking robot Ben gives designers and companies a piece of advice on how to plan cost and lead times when launching their products The most important factor is market research, understanding what this thing that we're going to sell is? How are we going to sell it? Who's going to buy it? What features matter?  The better the client understands the world they're going to try to sell into and how they're going to sell it, the more valuable our work will be and the higher likelihood that they'll make a profit Creating high-quality products could mean years of planning Links and Resources: Connect with Ben Nibali on LinkedIn Connect with Connor Richardson on LinkedIn Visit Aptus Design Works website Watch How APTUS Designworks uses Altium 365 and Altimade to reduce cost and move more quickly Altium Story presents Breaking down the barriers to progress - APTUS Designworks Claim the special offer for Podcast listeners only  

Sustainable Product Innovation (SPI) is the key to driving new product development teams toward developing more sustainable products. In this episode, Tad and Julianna discuss an overview of the new product development process that most companies go through, explain how SPI works, the steps companies need to take to integrate SPI into their new product development process, and examples of companies that have had success with SPI. SHOW NOTES: www.tadradzinski.com/tad-talks-sustainability-podcast/episode22-sustainable-product-innovation

Since 1997, Paul Akers has developed more than 800 products, growing FastCap into an 8-figure business. In this interview, we'll dig into his product development process and find out how to create a product that sells from one of the masters of the industry.Most people know Paul Akers as the mind behind the Lean movement. He introduced this innovative concept to the world with his first book, 2 Second Lean. Lean thinking is a part of everything Paul does, and that includes product development. In this interview, he'll focus on how he build FastCap into a powerhouse of successful new products. Today, Paul's talking through every step of his development process, from coming up with product ideas to researching their potential in the market and designing products that people want to buy. He'll also share tips to help you avoid common mistakes and improve your chances of getting your product to market.ResourcesPaul Akers website - Hear more insights from Paul and check out his books on his websiteFastCap - Explore the products Paul has designed and sells through his companyUpFlip blog - Find more actionable tips for entrepreneurs and business owners on our blog

Gokul Rajaram serves on the executive team at DoorDash, where he leads the Caviar product line. Previously he worked at Square, where he was also on the executive team and led a number of key product lines, and as a product director at Facebook, where he helped the company transition its advertising business to become mobile-first. Earlier in his career, Gokul was a product director for Google AdSense, where he helped launch the product and grow it into a substantial portion of Google’s business. Gokul also serves on the boards of Coinbase, Pinterest, and The Trade Desk and is a prolific angel investor, having invested in companies like Airtable, Khatabook, and 100+ more.In this episode, you will learn:1. How to navigate your next career - What should you focus on in order to improve your optionality?- What should you consider as you look for your next career adventure?- Why join winners in a space?- Why should people entering the workforce join mid-stage companies?- Why there are many paths to success.2. How to build a product development process at early-stage companies- What does the best product development process typically look like at different company stages? - What are some common pitfalls when building these processes?3. Hiring PMs- When should you hire your first PM? What should you look for?- When should you wait longer to hire a PM?- What’s the number one secret for hiring a product leader, regardless of industry? - How much time should you allocate for hiring as a founder?- How might job titles impact your company’s work culture?4. How to start angel investing - How did Gokul start investing in startups? What would he have done differently?- What does he look for in a startup pitch? - How much time should you spend as a part-time investor? - How do you find deals as a new investor?Where to find Gokul:- Twitter: https://twitter.com/gokulr References:- Gokul’s current favorite app, Coinbase Wallet: https://www.coinbase.com/wallet - Favorite book, Playing to Win: How Strategy Really Works: https://rogerlmartin.com/lets-read/playing-to-win - TED talk: TEDxConcordia - Lenny Rachitsky - Losing Serendipity Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe

Leadership means removing barriers and having a bias for action to make meaningful work happen, and nurturing talented people to capitalize on their passions and strengths by unleashing the power of creativity to achieve self-actualization.Sara Nagy has spent the last 25 years as a business leader at Microsoft and as an entrepreneur, where she built and led her own business. Sara has mastered the art and science of developing and bringing people-centered products and services to market that solve real-life problems by providing solutions that people and businesses actually need. Creativity Without Frontiers available at all relevant book retailersStay in touch with Unknown OriginsMusic by Iain Mutch Support the show (https://www.paypal.com/unknownorigins)

To watch this episode visit our Youtube channel: https://www.youtube.com/watch?v=V2ASIvPUTSc David Gaylord, the co-founder of Bushbalm will share the product development learnings of: Ideation for their first hero product Finding the ideal production partner and  how they work with chemists Incorporating data and marketing trends into product development How to  manage large orders from retail partners For more on Bushbalm and transcript: https://www.shopify.com/blog/bushbalm-product-development?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast

Have you been looking for an overview on all the possible career paths in the toy industry? Wondering what it takes to make it as an inventor or corporate toy person? Well during my chat with the National Museum of Toys and Miniatures I covered just that. And lucky for you, that incredibly valuable talk is now available right here on your favorite podcast. The National Museum of Toys and Miniatures, located in Kansas City, Missouri, is home to the world's largest collection of fine-scale miniatures and one of the largest collections of historic toys currently on public display.This conversation, called Meet the experts, was the result of an invitation extended to The Toy Coach to teach what it's like to have a career in the wonderful world of the toy industry. If you're curious what it takes to Make It In the Toy Industry, then pop your earbuds in and listen.MENTIONED IN THIS EPISODE:For the links and resources mentioned in this episode, head over to the episode page at www.thetoycoach.com/91

Welcome to the second part of our last episode, where our CEO and Founder, Prabode Weebaddethree, along with two team members explain the processes for product development and product management, and all the synchronization required that involves the whole team. Venturit is a full-stack development company with over 10 years of experience in building innovative applications. Venturit specializes in producing smart applications using AI, Machine Learning, blockchain, and IoT. Do you have a project in mind you want to be developed? Let's talk! hello@venturit.com

If you're a devoted listener of this podcast, then I've been calling you a toy person for almost 100 episodes now, and it just hit me recently, that I've never actually talked about what it means to be a toy person!  Today's episode covers just that.  Learn 3 simple strategies that you can start implementing today to become a toy person in this industry.  This episode is for YOU if you've ever felt a little imposter syndrome when you've been referred to as a toy person. This episode will also help YOU if you are a new toy creator and you want to put your best foot forward when stepping into this industry.The 3 strategies covered in this episode will teach you how to mentally show up as a joyful toy person, how to keep focused with a toy goals notebook, and share the importance of knowing the category that you want to innovate. You'll hear personal stories from me that will help you approach your toy career, toy business, or general toy journey more strategically.MENTIONED IN THIS EPISODE:For the links and resources mentioned in this episode, head over to the episode page at www.thetoycoach.com/89

It is said that when there is teamwork and collaboration, wonderful things can be achieved. And that is precisely the topic on our podcast today: Our CEO and Founder, Prabode Weebaddethree, and two super talented team members speak about product development and product management, describing all the processes to achieve excellent results. Venturit is a full-stack development company with over 10 years of experience in building innovative applications. Venturit specializes in producing smart applications using AI, Machine Learning, blockchain, and IoT. Do you have a project in mind you want to be developed? Let's talk! hello@venturit.com

Are you in the process of sourcing a factory overseas? Or perhaps you're in the middle of working with a factory to produce your toy product. Or maybe you've just been considering reaching out to a factory in China but you haven't taken the leap just yet. If you answered yes to any of those questions, then today's episode is a must listen. In today's episode I walk you through three of the 3 BIGGEST and most common mistakes you need to avoid when you start working with factories. Some of today's lessons are taken directly from the early days of my toy career, so listen up, learn from my mistakes, and save yourself time and money! By The End Of This episode, you will walk away with the knowledge to avoid these mistakes, knowledge that will make your china communications easier, save you money in the product development and sample making process so that you show up like an experienced product developer the next time you work with a factory.MENTIONED IN THIS EPISODE:For the links and resources mentioned in this episode, head over to the episode page at www.thetoycoach.com/79

Learn about the six areas in the product development process. Find out what these areas are about and how these can be useful to your business. In this video, Ian Peterman talks about each area of product development thoroughly. You will learn things from the legal department and how to go about protecting your product in the long run. Know more about good and bad design and their effects on your business. Find out what makes the right team for your business. Launching a prototype needs you to have a strong foundation. ///////// Have a question you want us to answer? Submit your question for a chance to get a shoutout (don't forget to tell us who you are) Get your questions answered - https://www.petermanfirm.com/youtube-question-submission/ ///////// Want to work with us? Connect with us about your project - https://www.petermanfirm.com/connect/ ///////// Learn about Ian Peterman's process for developing successful products by downloading the Peterman Method™: https://www.petermanfirm.com/peterman-method/ /////////

The SAP HCM Insights team (insightcp.com/insights) talks with Imran Sajid at SAP on how ideas and enhancements are evaluated and integrated into the SAP SuccessFactors products. It's a bit more complicated - and thorough - than one might assume. Join Steve Bogner, Amy Grubb, Sven Ringling and Martin Gillet for this look behind the scenes to learn how ideas and changes are considered for the products.

Citation:Slijepčević, Milica, and Karolina Perčić. "Fashion Product Development Process with Reference to Women's Participation." JWEE 1-2 (2019): 17-35. Link:https://www.library.ien.bg.ac.rs/index.php/jwee/article/view/691

Citation:Slijepčević, Milica, and Karolina Perčić. "Fashion Product Development Process with Reference to Women's Participation." JWEE 1-2 (2019): 17-35. Link:https://www.library.ien.bg.ac.rs/index.php/jwee/article/view/691 

Have you tried a more in-person consumer product testing over desk research? How is your product development process, do you keep the consumer in mind through the whole process? In this episode of the Page One Podcast, Luke Peters speaks with Shauna Lagatol, a 17-year CPG, food and beverage veteran, and the CEO at Spencer Trask & Co. She started her career in bioscience and now drives for business success. Listen in to learn how Shauna creates and drives a team from freelancers that help come up with innovative products. You will also learn how to create a product with the target consumer in mind by allowing them to personally test the product. Key Takeaways: How to be inspired by the consumer when creating a product. The importance of building a brand by conducting in-person consumer product testing over desk research. Why direct to consumer approach is the now of brands to connect with consumers. The process of outsourcing capable team players for your project. How to work efficiently by utilizing software when working with freelancers remotely. How to market around trends model. Episode Timeline: [3:04] How she led an innovation team to quickly launch multiple products at Nestle Waters. [4:42] She explains the strategies of getting one on one with consumers that they used when creating those products. [7:08] The product development process that the team follows before the product is released into the market. [9:52] She explains the creative ways that both big and small companies can use to get their products tested by in-person target consumers. [13:37] How in-person consumer product testing helps startups understand their target customer and build their brand at the same time. [16:41] She explains the strategies that both big and startup companies can utilize to get directly to the consumer. [20:34] How to balance your strengths and weaknesses by learning what you don't know and sourcing for help. [23:26] She explains how she creates a team out of capable freelancers to help with her projects and where she gets them. [27:12] The difference between large companies and startups in managing teams. [29:26] She describes her approach to incorporating software to help work efficiently and hold team members accountable. [32:04] How to launch a product, what to consider, and the benefit of a small company over a big one in product launching. [34:54] Learning to leverage the current events to amplify your social media strategy. [37:53] How she has learned to ask deep inquisitive questions to help understand where the other person is coming from. [40:26] Why she regrets not having written goals earlier in life. Quotes: “Direct to consumer is the now of how brands will connect to consumers.”- Shauna Lagatol [16:59]

In this episode, we discuss the interesting insights brought forward in an interview by MKBHD on his channel with Carl Pei, co-founder of OnePlus. We also talk about how the leak culture is slowly becoming obsolete and how companies are involving their customers in the product development process. Show notes MKBHD interview with Carl Pei: https://youtu.be/W-VInHvlrZo Eve devices (Crowd developed computers): https://evedevices.com/ Jio Glass, Google's $4.5 billion in Jio and plans to develop an affordable smartphone for India: https://www.cnbctv18.com/business/ril-agm-2020-key-highlights-google-investment-in-jio-platforms-jiomart-jio-5g-jiotv-jio-glass-jiomeet-catch-all-the-developments-here-6333141.htm Leave us a Review If you enjoy listening to our podcast, we'd love for you to leave us a review wherever you happen to listen to podcasts. It helps us gain exposure and keep making quality episodes. How to reach us? Join the conversation and tell us what you think of our episodes. The best way to reach us is on Twitter @2centsthursday. Hope to see you there! --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

Today is June 18th, 2020 and it's an all new Human Factors Cast hosted by Nick Roome and Erin Richie. Human Factors News Health Canada, U.S. CPSC Issued Guidance on Human Factors https://incompliancemag.com/health-canada-u-s-cpsc-issued-guidance-on-human-factors/ It Came from LinkedIn Post COVID-19 Response: Please help by reaching out to Dan.Nathan-Roberts@SJSU.edu Or by adding to the document: https://tinyurl.com/PostCovidMobility It Came from Reddit: Is it okay to put side businesses as a project on my portfolio? What do you think about user interviews? I feel uncomfortable. Recommendations this episode: Design of everyday things: https://amzn.to/37IurmN Buy the hosts a beer: https://streamlabs.com/humanfactorscast Follow Nick: https://www.twitter.com/Nick_Roome Follow Erin: https://www.linkedin.com/in/erin-richie-994518134/ Follow Blake: https://www.twitter.com/DontPanicUX Design Lab UX Courses WIth Blake: http://share.trydesignlab.com/hfcast Join us on Slack: https://bit.ly/2KDael9 Support us on Patreon: https://www.patreon.com/humanfactorscast Follow us on LinkedIn: https://www.linkedin.com/company/humanfactorscast Follow us on Twitter: http://www.twitter.com/HFactorsPodcast Follow us on Facebook: https://www.facebook.com/HumanFactorsCast Follow us on Soundcloud: https://www.soundcloud.com/HumanFactorsCast Follow us on YouTube: https://www.youtube.com/HumanFactorsCast Our official website: https://www.humanfactorscast.com Recorded with Audio-Technica ATR2100-USB: https://amzn.to/2TwpoAO Take a deeper look into the human element in our ever changing digital world. Human Factors Cast is a podcast that investigates the sciences of psychology, engineering, biomechanics, industrial design, physiology and anthropometry and how it affects our interaction with technology. As an online source for human factors, psychology, and design news, Human Factors Cast is your essential resource for new, exciting stories in the field. Disclaimer: Human Factors Cast may earn an affiliate commission when you buy through the links here.

Sponsor/Partners/Events: Check out our new Patreon page at patreon.com/nerdstalker Stories of the week Send Packages with Uber connect. https://is.gd/pOFEY5 Is this the tipping point for delivery by robot? https://buff.ly/3bA5Ku9 by @gcnichs via @ZDNet #Robotics Boston Dynamics Spot robot dog helps doctors assess coronavirus patients https://is.gd/ykdEhE 7 Tips To Getting Rid Of A Creative Block https://buff.ly/3aqhm1g by @bitrebels “Speed” Round: Nextdoor and Walmart partner on a new neighborly assistance program https://is.gd/8TNWO9 "Pendulum Thinking": How Reimagining Design Roles Can Transform the Product Development Process https://buff.ly/2UOu70V by @Takram via @core77 Why we can’t build https://is.gd/JPJZ18 19 Projects To Do Outdoors While You Need The Distraction by @calebkraft https://buff.ly/2zpNGEJ from @make Tips of the Week: Battery cycle count. Tip - Daniel Bennett @DanielBennettNY Apr 20 DIY “de-corking.” Because everyone assumes you got the ‘Rona when you knock on their door at midnight. 7 Ways To Open A Bottle Of Wine Without A Corkscrew --- Support this podcast: https://anchor.fm/nerd-stalker/support

How do you take a product from idea to development to market? Tiffany and Steven talk with Noah and Don from Product QuickStart.

In this second episode of the Always be learning podcast I have the privilege of talking with Naman Mathur, UX research lead at Uber. Naman shares with us his process of applying UX research, best practices on sharing insights with the product team and where to start if you want to integrate UX research in your company. In this podcast episode you will learn why gathering user insights is important in order to create successful products.

On today's episode of the Global Medical Device podcast, we're talking about the importance of incorporating business elements into your medical device product development process. When firms focus only on design controls, they may not experience the growth expected, which can lead to a surprisingly low bottom line. Today we are discussing this situation with Therese Graff, a partner with Strategy 2 Market, which is a boutique consulting firm located in Chicago specializing in new product development. “Design control is just good engineering practices... engineering common sense... The business case... allows me to define whether it makes economic sense to build the product.” - Therese Graff Therese has an impressive background in project management and project consulting. She earned her Bachelor of Science at the University of Illinois and her MBA at the University of Chicago. She's a project management professional, certified with the Project Management Institute, and a new product development professional, certified by the Product Development Management Association. Her career history includes working with complex instrument project management, working as a project consultant for design teams, and, most recently, working with a Fortune 200 medical device firm to streamline design control processes. In our interview with Therese, you'll learn about: - Factors to keep in mind as you begin the product development process. These include questions about your overall marketing strategy, reimbursement, and the regulations and standards of other countries (if you plan to eventually launch outside of the USA). - How to determine whether a particular product or design will make economic sense before you begin investing time and money into the project. - Free or inexpensive resources for small businesses, entrepreneurs or new product developers who might not have a team of experts or unlimited funds. - A sensible approach toward building a business case, including design control, documentation and prototyping.

The Ford Motor Company is completely changing the way it develops new cars and trucks. They call it EPLM or Enterprise Product Line Management. Ford is also using what it calls customer-centric-design. What does it all mean? On Autoline This Week, Jim Baumbick, the VP of Enterprise Product Line Management at Ford, explains what it’s all about and why it could transform the Ford Motor Company.

The Ford Motor Company is completely changing the way it develops new cars and trucks. They call it EPLM or Enterprise Product Line Management. Ford is also using what it calls customer-centric-design. What does it all mean? On Autoline This Week, Jim Baumbick, the VP of Enterprise Product Line Management at Ford, explains what it’s all about and why it could transform the Ford Motor Company.

Is there room in the marketplace today for entrepreneurs who are interested in product development and creating their own inventions? How do you build a brand around a product that no one has ever heard about? Here to share her story and encourage leaders like you is Kimberly Meckwood.  In her conversation with Kevin, Kim opens up about her journey developing the Click & Carry, what the patient process was like, how she got the word out about her product, challenges along the way, and much more. If you’ve ever wanted a peek into the world of product development - this is the episode for you!  Outline of This Episode [0:50] Kevin’s introduction to this episode.  [2:20] Introducing today’s guest - Kimberly Meckwood.  [6:40] Kim talks about the development of her product, the Click & Carry.  [13:45] What was the patient process like?  [16:00] How did Kim spread the word about Click & Carry?  [18:45] Appearing on QVC.  [22:15] How did Kim end up on 5-Minute Pitch?  [25:20] Kim talks about her experience so far on Amazon.  [28:00] What is the traffic like on Kim’s website?  [32:00] Kim’s secret weapon.  [34:30] Advice for budding innovators and entrepreneurs.  [38:10] Closing thoughts.  From idea to development Where does the idea to create something completely new come from? The truth is, most inventions come from an idea to address a common problem. In Kim’s case - she came up with the idea for the Click & Carry because she was sick of taking multiple trips to the car to unload her groceries.  Too often we believe the lie that you have to be a super-genius to come up with a great idea like the Click & Carry. Kim is a smart and savvy businesswoman who took a risk and put herself out there. Sellers like you can follow in Kim’s footsteps! Learn more about Kim’s story and how the product development process played out by listening to this episode - you don’t want to miss it!  Spreading the word Once Kim took her product from the idea stage to the development stage, the next big hurdle arose - getting the word out. While it’s fairly easy to promote a product everyone knows about like a fishing rod or a cutting board - a new product that never existed before is a tough sell! How would you go about spreading the word for a new product you invented?  As you can imagine - Kim’s road to spreading the word wasn’t easy - there was no roadmap for her to follow. Through trial and error, Kim made her way with the Click & Carry to local trade shows and farmers markets until she caught her big break with QVC. You can catch the clip of Kim getting featured on “Bethenny” in the resources section at the end of this post. Appearing on The 5 Minute Pitch Kim had been avoiding anything Amazon related for a while when a friend had suggested that she enter the 5 Minute Pitch competition. The 5 Minute Pitch is a show where 32 bootstrapped companies are selected to pitch Greg Mercer, Scott Voelker, Steve Chou, and Mike Jackess, along with a weekly guest judge for the chance to win $50,000. Not only did Kim get a chance to pitch her idea on The 5 Minute Pitch but she was also selected as the first season winner! Of course, Kim was thrilled to win the $50,000 to invest in her business, but the big win - according to Kim - is the opportunity to get coaching from the judges. Tune into this episode of Maximizing Ecommerce to learn more about Kim’s experience on The 5 Minute Pitch!  Branching out Now that she has the likes of Greg Mercer, Scott Voelker, Steve Chou, and Mike Jackess whispering in her ear - Kim is rethinking her approach to ecommerce. She had heard that Amazon was not a good option for inventors to feature their products because of the risk of copycats - she’s since received more accurate advice. While the risk is there - Amazon is still one of the best platforms to grow your brand and grow your following. If you are ready to invest in your ideas and break out of the typical career trajectory - listen to this episode to hear Kim’s inspiring story of product development and ecommerce success! Resources & People Mentioned Sellers Summit 5-Minute Pitch Mike Jackness Greg Mercer Scott Voelker Podcast Fast Track Connect with Kimberly Meckwood www.clickandcarry.com USPTO write up on Click & Carry - Inventor’s Eye Newsletter - "Spark of Genius” VIDEO: Click & Carry uses VIDEO: David Venable & Lisa Robertson Surprise an Entrepreneur Connect With Kevin Sanderson www.YouTube.com/maximizingecommerce www.Facebook.com/maximizingecommerce www.Twitter.com/maxecom Subscribe to Maximizing Ecommerce onApple Podcasts, Google Podcasts, Spotify, Stitcher, PlayerFM

How important is feedback in learning?  In Episode 41 of the Bean Ninjas Podcast, Bean Ninjas CEO Meryl Johnston and Partner Wayne Richard continue to go behind the scenes of 2 Bean Ninjas product launches. Wayne and Meryl discuss lessons and challenges related to collecting feedback, and how that can impact product launch and product development. […]

Want some deep work tips so that you can focus without distraction? Meryl and Wayne share their productivity insights in this week's podcast.

Today we’re going to cover how to use user testing in your product development process.   But first up why should you use user testing? It’s an important part of the product development process when you’re in retail as you want to make sure your product performs exactly the way it should. That is doesn’t break and it can be the best it can be. Completing this process will ensure your ideal customer will want to buy your product and love it enough to share it with others.   If you enjoyed today’s episode then please do share it with another business who would love it or on social media @arnoldandbird. It really makes me smile when you do this :)   Full show notes

Want to learn from our new product launch strategy? This week Meryl Johnston and Wayne Richard share lessons, challenges and wins from launching 2 products.

Want to go behind the scenes of our product launches? This is part 2 of our 5-part behind-the-scenes product development podcast series.

The product development process needs far more than just an exciting idea and money. Your idea is just the beginning. You also need a team to get it out of the dream phase, and a plan to keep it on track. Not to mention, a marketing strategy that clearly defines the problem to your audience—and why your product is the solution. Today on the Igniting Startups podcast, you’ll learn how to take a product from concept to market. Joining us are two veterans in the field of new product development. First up, we have Mike Reynolds, founder and CEO of digital product agency Innovatemap. In just five years, Innovatemap has helped more than 125 startups, scale-ups, and tech-enabled large businesses launch, manage, and market beautiful digital products. In fact, six clients have already reached an exit. Joining Mike is Christian Beck, executive partner at Innovatemap. There, he has built a successful career working with tech companies and startups to build out design teams. Beck also helps startups strategize the right approach to get them through the product development life cycle. Between these two, you’ll get a master class in understanding the product development process. We will cover how to find out if your idea has any legs, what a product agency can do to help that idea develop, and the different roles design, management, and marketing play in developing a product. In this episode on the product development process, you will learn: -- What a results-driven product development process is … and isn’t. -- How to go through product design and development with success. -- The advantages of using a digital product development agency. -- How to decide if going through a new product development process is worth it. -- The importance of feedback throughout the product development cycle. -- Why the idea needs to be drawn out to some degree before beginning. If you like this episode, please subscribe and leave us a review on iTunes. You can also follow us on Soundcloud or Stitcher. We have an incredible lineup of interviews we’ll be releasing every Tuesday here on the Powderkeg Podcast. Check it out at powderkeg.com/itunes.

Want to go behind the scenes of an actual product development process? This is the first of our Product Development Process series. Meryl Johnston and Wayne Richard go behind the scenes of 2 Bean Ninjas product launches - a new Xero Foundations online course, and a Virtual CFO offering for small business.

Launching a tech product can be a very rocky road for a startup. Technical issues are common, and user feedback during the early days of rollout is often focused around bugs and glitches rather than the product’s core features. This makes it difficult for teams to hone in on what’s working and what isn’t, which can delay the process of reaching product-market fit. And this all wastes a startup’s most valuable resource: time. For these reasons, our guests on today’s episode of the Igniting Statups podcast believe the traditional process for developing a minimum viable product (MVP) is broken. The first is Andrew Goldner, an entrepreneur, venture capitalist and founder of GrowthX, an investment firm that helps organizations commercialize innovation through capital, talent and know-how. Joining him is Sashank Purighalla, CEO of BOS Framework, which provides a pre-built suite of APIs, plugins and UI components for startups that are building software applications. According to Andrew and Sashank, the MVP process shouldn’t just be about building software—it should be about evaluating the market and creating a product that solves a real need. By leveraging in-depth research and tools that jump-start technical development, startup teams can discover what their market needs and spend their valuable resources building that solution. That means reaching product-market fit, revenue and profitability sooner, which could make the difference between startup growth and startup death. In this episode with Andrew Goldner and Sashank Purighalla, you’ll learn: -- Why a successful product has to do more than sound interesting. -- Reasons why venture funding might be the wrong choice for a startup. -- How GrowthX is fueling venture capital growth outside Silicon Valley. -- The big problem with the traditional MVP process. -- The benefit of market acceleration programs for discovering market truth. -- How a pre-built tech framework can help companies get to product-market fit. -- Andrew’s and Sashank’s greatest hopes for entrepreneurship in middle America. If you like this episode, please subscribe and leave us a review on iTunes. You can also follow us on Soundcloud or Stitcher. We have an incredible lineup of interviews we’ll be releasing every Tuesday here on the Powderkeg Podcast. Check it out at powderkeg.com/itunes.

ISF Podcast: The challenges integrating security into the product development process by Information Security Forum

ISF Podcast: The challenges integrating security into the product development process by Information Security Forum

Global Product Management Talk is pleased to bring you the next episode of... The Everyday Innovator with host Chad McAllister, PhD. The podcast is all about helping people involved in innovation and managing products become more successful, grow their careers, and STANDOUT from their peers. About the Episode: One of the things I enjoy doing is teaching product and innovation management university courses. My students often are in a leadership role in their organization and I’m helping them with product innovation. When we discuss examples of innovative organizations, Apple is a popular choice. It’s also a good choice. They provide many lessons, such as the power of trends, why focusing on fewer products is better than scattering your efforts, the advantages of controlling an ecosystem, and the benefits of the fast-follower strategy. So, when I was at a product conference and met the person who helped orchestrate Apple’s original product process that is still used today, you can understand why I was excited. This was my opportunity to learn first-hand what Apple was struggling with and how the new adopted product process helped them. That person is John Carter. In addition to Apple, he has been a valued advisor to Cisco, Dolby, HP, IBM, Xerox and others. In addition to innovation, he has a strong background in engineering and was the co-inventor of the BOSE Noise Cancelling Headphones. I asked him to join us and discuss the creation of the Apple product process.

Sleek and simple: How Apple’s product process mirrors the products it creates. One of the things I enjoy doing is teaching product and innovation management university courses. My students often are in a leadership role in their organization and I’m helping them with product innovation. When we discuss examples of innovative organizations, Apple is a […]

Sleek and simple: How Apple's product process mirrors the products it creates. One of the things I enjoy doing is teaching product and innovation management university courses. My students often are in a leadership role in their organization and I'm helping them with product innovation. When we discuss examples of innovative organizations, Apple is a […]

We welcome Team Carthook to the podcast today! Jordan has brought two of his senior team members to discuss the evolution and future evolution of Carthook's service. Ben Fisher is the co-founder of Carthook and head of product. Rok Knez is Carthook's lead developer. He usually manages the company office over in Slovenia. Both Ben and Rok were a part of the company since the very beginning. The guys share how they met and how the business has gone from 3 guys hanging out to the large-scale team that is today's Carthook. We discuss the technical issues that have reared their ugly head the last few months and Ben explains how they coped with this inevitable part of the business. Today the hood is being lifted on Carthook and we will learn about how Jordan and his team interact with each other and their clients. Buckle up for a very technical episode! [tweetthis]For bootstrapping new software startups, choose a more mature framework, rather than the trendiest stuff. - Brian[/tweetthis] Here are today's conversation points: Introducing Ben and Rok. How Ben and Rok met Jordan and got involved in Carthook. How Rok hired the engineering team. Who helps with product design? The new style guide the team has recently adopted. How Carthook's tech stack has evolved. The importance of not cutting corners. The benefits of using Angular. Carthook's road-mapping process. When do frameworks and processes matter? The 3 questions the team ask themselves when making decisions. How Hiten Shah has influenced Carthook's process. How Jordan and the original team have coped with working with a larger team. What Jordan and his team have learned about their product. The importance of choosing the right colleagues. [tweetthis]Spend whatever we need to spend, and eventually they [Ben & Rok] took that advice and now I regret it a bit. - Jordan[/tweetthis] Resources Mentioned Today: Carthook As always, thanks for tuning in. Head here to leave a  review on iTunes.

This podcast discusses the study sponsored by the Product Development Section, International Section, Smaller Insurance Company Section, and the Committee for Life Insurance Research. This study examines global product development (PD) practices of life insurance and annuity companies. Performed by LIMRA and RGA, this project consisted of a survey of North American life insurance and annuity companies and examined current insurer PD processes including the evolution of the current strategy; variation of the strategies by company characteristics (e.g., size, life vs. annuity) and region (e.g., United States vs. Canada vs. Other companies); and identified leading PD practices globally. The results of the research can provide the life insurance industry with a resource to help enhance resource management and current processes to better serve the needs of its stakeholders.

Enhancing Reliability Integration into the Product Development Process One of the more significant challenges for reliability engineering in product development is complete execution of the planned reliability process in product development. The reliability tools and techniques outlined in the product plan are often skipped or delayed, minimizing the opportunity for outputs to impact the program […] The post Reliability Integration into the Product Development Process appeared first on Accendo Reliability.

In this episode we dive into the sometimes controversial topic of how Jobs-to-be-Done and Personas complement or contradict each other with Claire Menke, the Senior Manager of UX Research at Udemy. Claire has deep experience with both frameworks, and after conducting a JTBD project … Read More

Our series with Dana A Oliver, a former senior director of Research & Development at Medtronic continues with a discussion about the product development processes. This is interview # 5 in a series of nine. Our discussion centers around Dana's book " Mantra Design - Innovate, Buy, or Die: Discover the Secrets for Profitable and Lasting Innovation"Who should listen? Any person involved in any size company who has some responsibility to develop a new product or service.Buy Dana's book and then listen to the entire series to help you avoid costly errors in the new product development process.Learn more about Dana and his work at www.mantraleadership.comWe thank our sponsor for this edition of the Business Builders Show - Kevin's Worldwide - one of America's leading provider of promotional products and uniforms. Check them out at www.kevinsww.comAs always, we love your feedback. Call or text me at 570 815 1626.Best always,Marty WolffBusiness Builders Show See acast.com/privacy for privacy and opt-out information.

Cindy F. Solomon of SUPA Product Academy chats with Malcolm Knapp of the Engineer Accelerator to apply the process that Malcolm teaches for creating the vision for a product prior to building it. In this 4th discussion of the series, they use a mobile application product idea to work through the probing questions necessary to identify what is known and what is unknown to flesh out the product concretely. Listeners are invited to join the discussion, ask questions and provide your own perspectives and approaches for what process and tools you currently employ to arrive at a cross functional and validated vision of the product prior to build.

Head of Experience Design at MakerBot, Mark Palmer, gives insights into how nearly any business can integrate 3D print product development into their in house design and prototype process. He goes into how 3D printing and having a 3D printer right on your desktop or workstation changes the way product designers and engineers create parts and models. Read the original transcript here: http://3dstartpoint.com/3d-print-product-development-process-with-mark-palmer-of-makerbot/ To send us a message, go to 3dstartpoint.com or shoot us a message at info@3dstartpoint.com or on our facebook or twitter! Its absolutely free, so ask away and and don't forget to subscribe so you can hear more on our regularly scheduled Thursday podcast episodes!

How do professional designers use desktop 3D printing in their work flow? We dive deep into this subject to learn how desktop 3D printers have transformed product design and development for the better, accelerating time lines and reducing costs. Out guest is Mark Palmer of MakerBot, who will share how he and his team not only design 3D printers, but how they are a critical part of their product development process. This is a model of best practices that applies to any company designing and developing products. To send us a message, go to 3dstartpoint.com or shoot us a message at info@3dstartpoint.com or on our facebook or twitter! Its absolutely free, so ask away and and don't forget to subscribe so you can hear more on our regularly scheduled Thursday podcast episodes! Love the show? Subscribe, rate, review, and share! Here’s How » Join the WTFFF?! 3D Printing movement today: 3DStartpoint.com 3D Startpoint Facebook 3D Startpoint LinkedIn Hazz Design Twitter 3D Startpoint YouTube

On today’s episode of the Global Medical Device podcast, we’re talking about the importance of incorporating business elements into your medical device product development process. When firms focus only on design controls, they may not experience the growth expected, which can lead to a surprisingly low bottom line. Today we are discussing this situation with Therese Graff, a partner with Strategy 2 Market, which is a boutique consulting firm located in Chicago specializing in new product development. “Design control is just good engineering practices... engineering common sense... The business case... allows me to define whether it makes economic sense to build the product.” - Therese Graff Therese has an impressive background in project management and project consulting. She earned her Bachelor of Science at the University of Illinois and her MBA at the University of Chicago. She’s a project management professional, certified with the Project Management Institute, and a new product development professional, certified by the Product Development Management Association. Her career history includes working with complex instrument project management, working as a project consultant for design teams, and, most recently, working with a Fortune 200 medical device firm to streamline design control processes. In our interview with Therese, you’ll learn about: - Factors to keep in mind as you begin the product development process. These include questions about your overall marketing strategy, reimbursement, and the regulations and standards of other countries (if you plan to eventually launch outside of the USA). - How to determine whether a particular product or design will make economic sense before you begin investing time and money into the project. - Free or inexpensive resources for small businesses, entrepreneurs or new product developers who might not have a team of experts or unlimited funds. - A sensible approach toward building a business case, including design control, documentation and prototyping.

Will Leonard and his mother Victoria started the Blu Kicks brand with the simple idea of creating a better travel and vacation shoe, Inspired by the fish they encountered on a family trip to hawaii, Will and victoria began producing an ocean themed line of colourful slip ons that featured original fish artwork and cool laid back designs. The Blu Kicks collection has now grown to include loafers and chukkas that retain the casual, classic style of the original sneakers, while giving them a line of products that they can now sell year round.   I first read about Blu Kicks’ brand on the Shopify blog and I was impressed by the products, the social mission - blue kicks donate a portion of every sale to ocean related causes - and the strength of the brand they had created. The photos were great, there was a clear focus to the Blu Kicks brand and a strong narrative that immediately communicated what they were all about. Starting out with No experience in footwear.   After starting out by handpainting shoes themselves, it took will and victoria 2-3 years to figure out how to manufacture the shoe. The Blu Kicks brand launched in 2012 with 2 designs, sold mostly to friends and family - and they quickly realized they needed to make more styles if they were going to grow the brand.   Will credits those first few years figuring out the business as really helping to define the strong DNA of the brand. Also, having a small team driven by the founders has helped. They now have guidelines and core assets that guide their creative process, such as creating outsoles featuring original artwork and donating a portion to ocean charities.   Now they’ve taken their commitment to extending the brand a step further venturing into retail with a pop-up store and a studio that’s open to the public.   Work Dynamic with a Family   Will talked briefly about the challenges of working with family. It takes an adjustment period as you learn how to relate in new ways and not just default  to your long established dynamic. Once you have more structure in the business and roles get more defined it gets easier.   Key to successfully marketing the products   Treating the products with respect by Investing in good photos and content PR outreach has been the biggest driver of sales - Bloggers/online editors Newsletters Online advertising   Try to think about the marketing from the beginning of the product development process and build it into the products themselves   How to tell a big story for a small line   Use place to drive storytelling and develop a deeper narrative Use humor and be authentic about your small size to present yourself as an underdog Product Development Process   Targeted release dates are based on lead time with factory 8-10 months lead time Start broad around what could be a new story/material/artist/angle Try to envision the full line before engaging production partners 2-3 rounds of samples and refining ideas   Sales   Email outreach works now that a network has been established and more people have heard of the Blu Kicks brand Tradeshows have been successful at spreading the word Still will go door-to-door and show up in person with product   Biggest Advice and Learnings   Try to start your day with easy wins to get momentum before moving on to tougher, less tangible activities like product dev and Keep moving forward, it’s natural to encounter setbacks when you are doing something new Don’t over analyze, just stay in action. You may not see the results right away but they may show up when you least expect it There is no formula so trial and error is the only way to figure out what’s going to work At some point you’ve got to go for it, it’s a leap of faith On the other hand, you need to spend as much time as possible understanding how your industry works and defining your niche