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Chew on This - Digestable DTC Content

Chew on This


    • Jul 30, 2025 LATEST EPISODE
    • weekdays NEW EPISODES
    • 48m AVG DURATION
    • 128 EPISODES


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    Latest episodes from Chew on This - Digestable DTC Content

    How to Push Subscriptions WITHOUT Hurting CVR

    Play Episode Listen Later Jul 30, 2025 40:39


    Building Brands that Attract Capital: DTC Fundraising in 2025

    Play Episode Listen Later Jul 29, 2025 52:43


    World's First AI Platform Built for E-commerce

    Play Episode Listen Later Jul 28, 2025 51:51


    Why AppLovin BEATS Meta for PROOF Wallets

    Play Episode Listen Later Jul 25, 2025 45:20


    AppLovin - Reach your ideal customers in mobile games across diverse genres, with 150M+ U.S. daily active users. Get updates about AppLovin's Ecommerce Beta

    Improve Sales Tax Compliance with 75% Less Prep

    Play Episode Listen Later Jul 24, 2025 41:23


    How to ACCURATELY Predict Customer LTV

    Play Episode Listen Later Jul 22, 2025 51:34


    Why THESE Buyers are the Biggest (and Most Overlooked) Retention Leak...

    Play Episode Listen Later Jul 17, 2025 48:17


    The Strategies Behind Alice Mushroom's Viral Success

    Play Episode Listen Later Jul 16, 2025 37:18


    How BrüMate Scaled to Over $100M in 5 Years

    Play Episode Listen Later Jul 15, 2025 44:25


    18-Year CEO Shares Strategies to Achieve 3x Growth

    Play Episode Listen Later Jul 14, 2025 46:34


    When Should You Implement a Loyalty Program?

    Play Episode Listen Later Jul 8, 2025 51:55


    How Caraway is Navigating Economic Uncertainty

    Play Episode Listen Later Jul 3, 2025 52:50


    Why is David Protein so Successful?

    Play Episode Listen Later Jul 1, 2025 41:33


    Why Customers Don't Feel Appreciated...

    Play Episode Listen Later Jun 26, 2025 45:05


    What No One Tells You About Bootstrapping a Brand

    Play Episode Listen Later Jun 25, 2025 44:01


    How Maxx Chewning Sold Sour Strips to Hershey's for $75.5M

    Play Episode Listen Later Jun 19, 2025 57:04


    This Guy Used Poop to Sell $300M+ a Year (with Mark Cuban)

    Play Episode Listen Later Jun 17, 2025 50:07


    How to Balance Business and Relationships ft. Briana & Neils Olson

    Play Episode Listen Later Jun 12, 2025 46:32


    Why Obsessing Over LTV Might Save Your Business

    Play Episode Listen Later Jun 10, 2025 43:16


    How Fresh Chile Co Unlocked 6-Figures of Extra Revenue w/ Post-Purchase

    Play Episode Listen Later Jun 5, 2025 45:48


    How TUSHY Achieved 85% MORE Sales with Gorgias

    Play Episode Listen Later Jun 4, 2025 52:15


    How To Build an Online Business In 2025

    Play Episode Listen Later May 29, 2025 51:48


    How this Fintech Lender is Changing the Game...

    Play Episode Listen Later May 27, 2025 47:01


    What DTC Brands Get Wrong About Attribution

    Play Episode Listen Later May 16, 2025 51:55


    In this episode of Chew on This, Ron and Ash are joined by Constantine Yurevich, Founder of SegmentStream, to discuss the challenges and future of marketing measurement and attribution. If you care about scaling profitably, avoiding wasted ad spend, and finally getting clarity on what's actually driving results — this one's for you.What You'll Learn: Why one-size-fits-all attribution models just don't cut it We talk about why standard setups miss the mark — and why your measurement approach needs to reflect how you actually sell and market, not someone else's template. When attribution becomes a make-or-break issue If you're spending big, measurement mistakes get expensive. We get into why attribution becomes non-negotiable as budgets grow — and how smaller teams can still start smart. How to surface conversions that don't get credit Some channels drive value you can't see in your analytics dashboard. We dig into how things like geolocation and session behavior can expose what's really moving the needle. Why marginal ROAS tells a more honest story than averages Looking at average ROAS is easy — but misleading. We unpack why marginal ROAS gives you the real picture, especially when scaling campaigns. Who you can actually trust when it comes to attribution adviceSpoiler: It's not always your media agency or the platform reps. We talk about why having someone with no skin in the game is crucial for objective decision-making. Plus: Real-world stories of brands that got attribution wrong — and what they did to turn things around.About SegmentStream:SegmentStream partners with DTC growth leaders to drive more revenue from paid media through full-funnel attribution, incrementality measurement and automated cross-channel budget allocation. Learn more at: https://segmentstream.com/Follow Constantine Yurevich:LinkedIn - https://www.linkedin.com/in/yurevichcv/X - https://x.com/weird_ceoTimestamps:0:00 - Intro1:11 - Understanding marketing measurement and attribution4:02 - Fine-tuning attribution for better marketing measurement solutions5:02 - Measuring influencer impact on traffic6:08 - Starting with a small budget can be effective for basic attribution7:30 - Misattribution can lead to significant wasted spend in marketing9:01 - Traditional analytics may not capture all upper-funnel activities10:35 - Understanding audience engagement for effective marketing20:06 - Evolving attribution models to adapt to changing marketing landscapes25:48 - A single source of truth in analytics26:02 - Not fully trusting attribution metrics28:03 - Brands that misjudged their marketing effectiveness30:12 - Diminishing returns in marketing campaigns31:32 - Proper measurement for lower-funnel channels34:11 - AI in marketing attribution and modeling36:03 - Incrementality studies and their challenges in measurement39:15 - Managing multiple agencies for effective budget allocation45:07 - Drawbacks of last-click attribution metrics49:50 - Final chew Follow us, subscribe to our newsletter, and to see our exclusive merch check out https://chewonthis.io/Ron Shah - https://twitter.com/obviceoAsh Melwani - https://twitter.com/ashvinmelwaniChew On This - https://twitter.com/chewonthisdtc

    How AS Beauty Scaled from $500 to $50,000 in Spend

    Play Episode Listen Later May 13, 2025 50:24


    AppLovin - Reach your ideal customers in mobile games across diverse genres, with 150M+ U.S. daily active users. Apply for AppLovin's Ecommerce Beta

    This Channel Increases ROAS and is ACTUALLY Scalable

    Play Episode Listen Later Apr 29, 2025 44:55


    AppLovin - Reach your ideal customers in mobile games across diverse genres, with 150M+ U.S. daily active users. Apply for AppLovin's Ecommerce Beta

    Financial Wealth Doesn't Make You Rich ft. Sahil Bloom

    Play Episode Listen Later Feb 6, 2025 64:09


    In the season 4 finale of Chew on This, Ron, Ash, and Ankit are joined by Sahil Bloom, writer and entrepreneur, to discuss his journey from zero followers to publishing his first book, “The Five Types of Wealth.” Bloom shares his experiences building an audience on Twitter, transitioning to a newsletter, and ultimately writing a book that explores five key areas of well-being: financial, time, social, mental, and physical wealth. He emphasizes the importance of identifying “mispriced opportunities,” prioritizing genuine authenticity in content creation, and understanding that life's priorities shift across different seasons. He also discusses the process of traditional book publishing, the challenges of maintaining a long-term writing project, and the importance of balancing various aspects of life rather than solely focusing on financial success.

    8-Figure Founders Predict 2025 Trends

    Play Episode Listen Later Jan 23, 2025 45:23


    In this episode of Chew on This, Ron, Ash, and Ankit discuss their goals and predictions for e-comm in 2025. Key themes include the increasing difficulty of relying solely on paid advertising (especially on Meta), the necessity for product innovation and uniqueness to stand out in saturated markets, the growing importance of building an owned audience through creator collaborations and “building in public,” and the need for higher margins to support more diversified marketing strategies. They also touch on the challenges posed by evolving advertising platforms like TikTok Shop and Meta's changing policies regarding health and wellness brands.

    The #1 Mistake Killing Your Startup (ft. Sahand Dilmaghani)

    Play Episode Listen Later Jan 9, 2025 37:02


    This episode of Chew on This features Sahand Dilmaghani, CEO and founder of Terra Kaffe, a high-end espresso machine company. Sahand discusses his journey from investment banking and electric vehicles to creating a luxury coffee product, highlighting the challenges and successes of building a hardware business. He emphasizes the importance of strong customer relationships, community building, and data-driven marketing strategies in overcoming the unique obstacles of a high-ticket item in a crowded market. The conversation covers product development, marketing channel selection (direct-to-consumer, Amazon, retail), customer acquisition costs, community building on Facebook, and fundraising. Sahand shares valuable lessons learned, including the importance of staying close to the customer and avoiding perfectionism. ☕ Building a High-End Hardware Brand: Sahand details the complexities of designing, sourcing, manufacturing, and marketing a premium-priced espresso machine, emphasizing the iterative design process and the importance of early market validation.

    How Rob Schutz Built a Multi-Billion Dollar Company

    Play Episode Listen Later Dec 19, 2024 54:44


    In this episode of Chew On This, Ash and Ankit are joined by Rob Schutz, a serial entrepreneur, as he discusses his experiences building marketing teams and scaling businesses across various industries, including pet products (BarkBox), men's health (Ro), and domain acquisition (Snagged). He emphasizes the importance of initially focusing on a few key marketing channels that are already showing promise, rather than diversifying too early. He also shares insights into navigating regulatory hurdles in the healthcare industry and the challenges (and rewards) of acquiring valuable domain names. The conversation touches on building strong teams, the role of community in brand building, and the importance of data-driven decision-making in marketing.

    How to Unlock 100% YOY Growth

    Play Episode Listen Later Dec 5, 2024 44:10


    ​In this episode of Chew on This, Ron, Ash, and Ankit emphasize the critical role of customer retention and LTV in e-commerce success. They highlight a remarkable sales increase during the Black Friday and Cyber Monday period, attributing this growth to enhanced brand awareness and diverse marketing strategies beyond traditional platforms like Meta. The discussion includes the importance of influencer marketing and discount strategies to encourage repeat purchases. Additionally, they share insights on navigating the retail landscape and adapting product offerings to meet consumer demands.

    What Most Brands Get Wrong About Retention - Feat. CEO of Upzelo

    Play Episode Listen Later Dec 4, 2024 52:51


    Cooking up Success ft. Jordan Nathan

    Play Episode Listen Later Nov 21, 2024 47:02


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    The Truth About FAQs...

    Play Episode Listen Later Nov 15, 2024 28:03


    Innovative Digital Marketing Solutions to Unlock Growth: https://powerdigitalmarketing.com/​ In this episode of Chew on CRO, Ash and Ned focus on the importance of asking the right questions to your customers to understand their needs, concerns, and pain points. This allows you to improve your product, landing pages, and marketing strategies. Ned and Ash share a variety of tips for eliciting helpful feedback and using it to improve your business.

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