Chew on This - Digestable DTC Content

In this episode of Chew on This, Ron and Ash are joined by Constantine Yurevich, Founder of SegmentStream, to discuss the challenges and future of marketing measurement and attribution. If you care about scaling profitably, avoiding wasted ad spend, and finally getting clarity on what's actually driving results — this one's for you.What You'll Learn: Why one-size-fits-all attribution models just don't cut it We talk about why standard setups miss the mark — and why your measurement approach needs to reflect how you actually sell and market, not someone else's template. When attribution becomes a make-or-break issue If you're spending big, measurement mistakes get expensive. We get into why attribution becomes non-negotiable as budgets grow — and how smaller teams can still start smart. How to surface conversions that don't get credit Some channels drive value you can't see in your analytics dashboard. We dig into how things like geolocation and session behavior can expose what's really moving the needle. Why marginal ROAS tells a more honest story than averages Looking at average ROAS is easy — but misleading. We unpack why marginal ROAS gives you the real picture, especially when scaling campaigns. Who you can actually trust when it comes to attribution adviceSpoiler: It's not always your media agency or the platform reps. We talk about why having someone with no skin in the game is crucial for objective decision-making. Plus: Real-world stories of brands that got attribution wrong — and what they did to turn things around.About SegmentStream:SegmentStream partners with DTC growth leaders to drive more revenue from paid media through full-funnel attribution, incrementality measurement and automated cross-channel budget allocation. Learn more at: https://segmentstream.com/Follow Constantine Yurevich:LinkedIn - https://www.linkedin.com/in/yurevichcv/X - https://x.com/weird_ceoTimestamps:0:00 - Intro1:11 - Understanding marketing measurement and attribution4:02 - Fine-tuning attribution for better marketing measurement solutions5:02 - Measuring influencer impact on traffic6:08 - Starting with a small budget can be effective for basic attribution7:30 - Misattribution can lead to significant wasted spend in marketing9:01 - Traditional analytics may not capture all upper-funnel activities10:35 - Understanding audience engagement for effective marketing20:06 - Evolving attribution models to adapt to changing marketing landscapes25:48 - A single source of truth in analytics26:02 - Not fully trusting attribution metrics28:03 - Brands that misjudged their marketing effectiveness30:12 - Diminishing returns in marketing campaigns31:32 - Proper measurement for lower-funnel channels34:11 - AI in marketing attribution and modeling36:03 - Incrementality studies and their challenges in measurement39:15 - Managing multiple agencies for effective budget allocation45:07 - Drawbacks of last-click attribution metrics49:50 - Final chew Follow us, subscribe to our newsletter, and to see our exclusive merch check out https://chewonthis.io/Ron Shah - https://twitter.com/obviceoAsh Melwani - https://twitter.com/ashvinmelwaniChew On This - https://twitter.com/chewonthisdtc

AppLovin - Reach your ideal customers in mobile games across diverse genres, with 150M+ U.S. daily active users. Apply for AppLovin's Ecommerce Beta

AppLovin - Reach your ideal customers in mobile games across diverse genres, with 150M+ U.S. daily active users. Apply for AppLovin's Ecommerce Beta

In the season 4 finale of Chew on This, Ron, Ash, and Ankit are joined by Sahil Bloom, writer and entrepreneur, to discuss his journey from zero followers to publishing his first book, “The Five Types of Wealth.” Bloom shares his experiences building an audience on Twitter, transitioning to a newsletter, and ultimately writing a book that explores five key areas of well-being: financial, time, social, mental, and physical wealth. He emphasizes the importance of identifying “mispriced opportunities,” prioritizing genuine authenticity in content creation, and understanding that life's priorities shift across different seasons. He also discusses the process of traditional book publishing, the challenges of maintaining a long-term writing project, and the importance of balancing various aspects of life rather than solely focusing on financial success.

In this episode of Chew on This, Ron, Ash, and Ankit discuss their goals and predictions for e-comm in 2025. Key themes include the increasing difficulty of relying solely on paid advertising (especially on Meta), the necessity for product innovation and uniqueness to stand out in saturated markets, the growing importance of building an owned audience through creator collaborations and “building in public,” and the need for higher margins to support more diversified marketing strategies. They also touch on the challenges posed by evolving advertising platforms like TikTok Shop and Meta's changing policies regarding health and wellness brands.

This episode of Chew on This features Sahand Dilmaghani, CEO and founder of Terra Kaffe, a high-end espresso machine company. Sahand discusses his journey from investment banking and electric vehicles to creating a luxury coffee product, highlighting the challenges and successes of building a hardware business. He emphasizes the importance of strong customer relationships, community building, and data-driven marketing strategies in overcoming the unique obstacles of a high-ticket item in a crowded market. The conversation covers product development, marketing channel selection (direct-to-consumer, Amazon, retail), customer acquisition costs, community building on Facebook, and fundraising. Sahand shares valuable lessons learned, including the importance of staying close to the customer and avoiding perfectionism. ☕ Building a High-End Hardware Brand: Sahand details the complexities of designing, sourcing, manufacturing, and marketing a premium-priced espresso machine, emphasizing the iterative design process and the importance of early market validation.

In this episode of Chew On This, Ash and Ankit are joined by Rob Schutz, a serial entrepreneur, as he discusses his experiences building marketing teams and scaling businesses across various industries, including pet products (BarkBox), men's health (Ro), and domain acquisition (Snagged). He emphasizes the importance of initially focusing on a few key marketing channels that are already showing promise, rather than diversifying too early. He also shares insights into navigating regulatory hurdles in the healthcare industry and the challenges (and rewards) of acquiring valuable domain names. The conversation touches on building strong teams, the role of community in brand building, and the importance of data-driven decision-making in marketing.

​In this episode of Chew on This, Ron, Ash, and Ankit emphasize the critical role of customer retention and LTV in e-commerce success. They highlight a remarkable sales increase during the Black Friday and Cyber Monday period, attributing this growth to enhanced brand awareness and diverse marketing strategies beyond traditional platforms like Meta. The discussion includes the importance of influencer marketing and discount strategies to encourage repeat purchases. Additionally, they share insights on navigating the retail landscape and adapting product offerings to meet consumer demands.

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Innovative Digital Marketing Solutions to Unlock Growth: https://powerdigitalmarketing.com/​ In this episode of Chew on CRO, Ash and Ned focus on the importance of asking the right questions to your customers to understand their needs, concerns, and pain points. This allows you to improve your product, landing pages, and marketing strategies. Ned and Ash share a variety of tips for eliciting helpful feedback and using it to improve your business.

In this episode of Chew On This, Ron, Ash, and Ankit focus on strategies for Black Friday success, highlighting the importance of starting early and building brand awareness throughout the year. They discuss how they learned from a challenging 2023 with their supplements brand Obvi, emphasizing the need to be proactive and adaptable, especially in light of external market factors like consumer budget constraints and marketing channel shifts. They also delve into specific tactics for retention and email marketing, emphasizing segmentation and personalization to maximize impact.

Innovative Digital Marketing Solutions to Unlock Growth: https://powerdigitalmarketing.com/​ In this episode of Chew on CRO, Ned and Ash discuss strategies for Black Friday Cyber Monday (BFCM) 2024, focusing on customer segmentation and discounting strategies. They argue that brands should discount less and focus more on scarcity tactics to maximize profit during BFCM.

In this episode of Chew on This, Nick Califano, COO of Loverboy, talks about the journey of building Loverboy with Kyle Cooke of Summer House, from financing to scaling. He shares insights on the challenges of the alcohol industry, the importance of branding, and the power of community.

This episode features Sabrina Cherubini, SVP of Brand and Digital at Hanky Panky, who shares her decades of experience in marketing and how to build a successful brand. She emphasizes the importance of understanding customers, breaking down silos, and being relevant. Sabrina also discusses the rise of organic content, influencer marketing, and the role of cultural differences in marketing strategies.

DadGang - A Brand built by dads, for dads! In this episode we catch up with Bart - Founder of Dadgang to see how exactly how he was able to scale such a large business and touch so many people with something as simple as a hat!

Innovative Digital Marketing Solutions to Unlock Growth: https://powerdigitalmarketing.com/​ In this episode of Chew on CRO, Ash and Ned discuss how losses can be beneficial for businesses by highlighting common mistakes brands make on their websites. They emphasize that new users typically do not scroll down far on homepages, suggesting that critical information should be placed above the fold. The importance of effective navigation is stressed, as most new users tend to use the menu rather than scrolling. They advocate for a user-centric approach, focusing on clear use cases and educational content in navigation. They also point out that rotating banners are often ignored, and brands should prioritize showcasing their most recognized products to new visitors.

A few weeks before Solomon Choi's passing, we had the privilege and honor to sit down with him and learn about his journey. After condulting with his wife, she encouraged us to release the podcast as it was recorded in memory of him. We hope that all listeners can learn from and appreciate Solomon's wisdom as much as we did. In this conversation, Solomon talks about how he founded 16 Handles, a self-serve frozen yogurt shop that became a New York City staple. He also shares his insights on building a brand in a competitive landscape, and the importance of customer obsession. He emphasizes how essential it is to be adaptable, stay true to your brand, and embrace new technologies to connect with your target audience. Rest in Peace, Solomon