Podcasts about critical moments the new mindset

What makes a crisis? Bill Coletti, CEO and Founder of Kith, a crisis communications agency based in Austin, TX, has specific definition that has NOTHING to do with media. Bill is a C-suite advisor, global crisis comms expert, reputation management strategist and speaker. Innovative, Adaptive & Creative, Bill focuses his clients on risk management, crisis leadership & management, strategic communications and more. His book, "Critical Moments: The New Mindset of Reputation Management," guides leaders through preparing for crisis before it happens, and warns that the words of communities, customers, and critics can help or harm your business's standing with the public. The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters and communicators on how they weave narratives that are informative and fun. Host Jody Fisher has worked in New York City PR for more than 20 years, representing clients across the healthcare, higher education, financial services, real estate, entertainment and non-profit verticals. Join the conversation on Facebook, Twitter and Instagram at @ThePRPodcast. --- Support this podcast: https://anchor.fm/theprpodcast/support

When relationships are critical to your business, your reputation is one of the most important assets you manage. In today's podcast, we're joined by Bill Coletti - a highly experienced and sought-after reputation management strategist and speaker. Get ready for a deep dive session into the world of corporate crisis management.Bill Coletti is a reputation management, crisis communications, and professional development expert. Additionally, he is a keynote speaker, Wall Street Journal Risk & Compliance panelist, and best-selling author of Critical Moments, The New Mindset of Reputation Management. He has more than 25 years of global experience managing high-stakes crises, issues management, and media relations challenges for both Fortune 500 companies and winning global political campaigns.Bill has provided senior counsel in crisis management, corporate communications, and reputation defense to numerous clients including AT&T, Target Corporation, American Airlines, The Home Depot, Xerox, Nuclear Energy Institute, Cargill, as well as major universities and global NGOs. Previously, Bill served in the Republic of Bulgaria as Senior Advisor to the Prime Minister, Council of Ministers, and the Labor Minister. He was the first Executive Director of the American Chamber of Commerce in Bulgaria.Bill founded Kith Academy, an online training center to help corporate communicators show up and be present in a crisis.During the interview, we will discuss…how a corporate crisis impacts a company's reputationhow companies can manage a “soft asset” like reputationwhat mindset and behaviors separate leaders that perform during a crisiskeys to crisis successwhat leaders can learn from large companies about crisis managementAfter the interview…Read Bill's book, Critical Moments: The New Mindset of Reputation Management https://www.amazon.com/Critical-Moments-Mindset-Reputation-Management/dp/1619616769Visit Bill's website, Kith Crisis Management: https://kith.coFollow Kith on LinkedIn: https://www.linkedin.com/company/kith-consulting/Follow Kith on Facebook: https://www.facebook.com/kithconsultFollow on YouTube: https://www.youtube.com/channel/UCmLAgAF2cjeRDP_hfchWWrgClaim your free gift!We're giving away a one-year membership to the world's #1 business book summary service for leaders! Our gift will help you stay on top of the latest ideas, decide which books to read next, and engage your teams.To get your gift:Leave a rating or review on your favorite listening channel.Take a screenshot of your review.Share the screenshot on LinkedIn, and mention either “Allison Dunn” or “Deliberate Directions” and the “Deliberate Leaders Podcast”.=============Allison DunnExecutive Business CoachDeliberate Directions + Executive Business Coaching + Training Center3003 W Main Street, Suite 110, Boise ID 83702(208) 350-6551Website https://www.deliberatedirections.comLinkedIn https://www.linkedin.com/in/allisondunnPodcast https://podcasts.apple.com/us/podcast/deliberate-leaders-podcast-with-allison-dunn/id1500464675

Bill Coletti is a crisis communications and reputation management expert with more than 25 years experience in managing high state crises. He's also the author of Critical Moment: The New Mindset of Reputation Management. You can learn these great hacks and ideas from Bill: His ABC model – rule No 1 in a crisis Why the key differentiator between a good and a great crisis response is speed. The 4 A's of reputation resilience How a company owns its brand, but the public owns its reputation.   Join our Tribe at https://leadership-hacker.com Music: " Upbeat Party " by Scott Holmes courtesy of the Free Music Archive FMA Transcript: Thanks to Jermaine Pinto at JRP Transcribing for being our Partner. Contact Jermaine via LinkedIn or via his site JRP Transcribing Services Find out more about Bill Coletti below: Bill on LinkedIn: https://www.linkedin.com/in/billcoletti/ Bill on Twitter: https://twitter.com/bcoletti Kith Website: https://kith.co Bill's Book: https://www.amazon.com/Critical-Moments-Mindset-Reputation-Management-ebook/dp/B0757WXH8Z/   Full Transcript Below   ----more----   Steve Rush: Some call me Steve, dad, husband or friend. Others might call me boss, coach or mentor. Today you can call me The Leadership Hacker. Thanks for listening in. I really appreciate it. My job as the leadership hacker is to hack into the minds, experiences, habits and learning of great leaders, C-Suite executives, authors and development experts so that I can assist you developing your understanding and awareness of leadership. I am Steve Rush and I am your host today. I am the author of Leadership Cake. I am a transformation consultant and leadership coach. I cannot wait to start sharing all things leadership with you. Bill Coletti is a special guest on today's show. He's a crisis communications and reputation management expert with more than 25 years' experience in managing highly state crises. He's also the author of Critical Moment: The New Mindset of Reputation Management. But before we get a chance to speak with Bill, it's The Leadership Hacker News.   The Leadership Hacker News   Steve Rush: Zoom office parties employers resorted to during the pandemic are no longer fit for purpose; end neither are the in-person team building exercises at work that took place before the pandemic, according to research from the University of Sydney in Australia. In a new paper, the University updates its study, originally released in 2009, which argues it's more important for leaders to focus on team building efforts on relationships with the parties are not very close versus those that are already close and to bring them closer still. In a statement, lead researcher Dr. Petr Mattus said, “Almost every day at work, workers are subjected to interventions that are implicitly or explicitly designed to change our networks of working relationships. Teams are formed, merged, restructured and staff reallocated office spaces when they're redesigned. And we expected to participate in drinks after work in team building sessions readily. All this work with the aim of improving workplace effectiveness, efficiency, collaboration, and cohesion, but does any of this really work?” Within the research, his colleague associate professor Julian Polack points out, “Among the participants that we interviewed. Some were really against team building exercises because they felt they were implicit or compulsory, and didn't welcome the management's interest in their lives beyond their direct work performance. We found that many people don't want to be forced into having or making friends or drinks, especially on top of their busy lives. And of course, many are already introverted and this just does not work.” Polack notes, “These activities often feel mandatory. People feel that management is being too noisy or trying to control their lives too much.” When it comes to team building on Zoom and any other online or virtual experience, some research completed by The Institute of Leadership & Management by Jay Luddit said, “We learned from the changing environment inflicted by the pandemic, that there is no one size that fits all. Employers offering flexibility around home working together with long hours, alongside other people's commitments. And finding unsurprisingly, people found initial favor with social interactions, but as time's gone, I started to really push against it.” Socializing works best when organic and when it's voluntary. So, allow people to choose when they engage and in doing so, you'll naturally be more fulfilling around creating a team environment. So, the leadership lens here is, how much time do we really spend understanding the internalization and the behaviors of our teams so that we can create the appropriate opportunity for socializing and networking. And I wonder if you just took a look around your team and the people that you work alongside now, how many of those Zoom pub quizzes and drink sessions are still going on today? I suspect there are a lot fewer than there were six months ago and therefore, what could be the next way that we gather in a virtual world to celebrate? That's been The Leadership Hacker News. If you have any insights, information, please get in touch. Start of Podcast   Steve Rush: Joining me on today's show is Bill Coletti. Bill is the CEO of Kit.co, he's the bestselling author of, Critical Moments: The New Mindset of Reputation Management, he's a C-suite advisor and a strategist. Bill welcome to The Leadership Hacker Podcast. Bill Coletti: Steve, I'm really excited to be here and looking forward to a great conversation. Steve Rush: Me too, before we get into that conversation, though, it might be really helpful for our listeners to just get a sense of, who you are? How you've arrived at running Kit? Bill Coletti: That's awesome. So, I started my career, and so what we do is, we do crisis communications and reputation management for corporations and leaders. And I've started my career in politics. I ran political campaigns, did my first local government race, State Senate race when I was a senior in high school and then continue to be involved in politics through college, and then graduated on doing statewide campaigns and progressively larger races, and then took a five-year break and went to Eastern Europe and lived in Bulgaria again, doing politics and in Romania and Albania and a little bit in Bulgaria area and then came home in 2000 back to the United States and ran the United States Senate Campaign. And so, taking the skillsets of politics, which is as you know, in politics, it's very much crisis management. You're just trying to create one more crisis for the other guys that you have yourselves, or you're often trying to solve crises or fixed problems in a campaign is when we did that and applied those skillsets to a corporate context. And so, since around 2000, I've been doing this in a corporate context of working with corporations as they find themselves, their strategy misaligned with public's expectation. So that's where we spend all of our time now. Steve Rush: So, I guess politics was an incredible foundation for you to get those skills that not only understanding and responded to crisis, but as you rightly said, creating crisis for your opponents, what was maybe the one kind of stand out moment for you in your political career, where you could say right, that's definitely going to work in corporate world? Bill Coletti: You know, I think it is understanding attention span, understanding what motivates people and really understanding the limitations of your side. And so, I think great campaigns really understand who they are and what they stand for. Great candidates understand who they are and what they stand for. And what we've seen with corporations is that there's a key differentiator in crisis response between good and great. And good and great, the difference is speed, but the way you get fast is by understanding your mission and values, understanding what you stand for, and then there's elements of chain of command, so those two things equal speed. And so, what we've found with candidates is those that knew what they stood for didn't live in the middle of the road, took a position. They did better than candidates that tried to be all things to all people. And that's similar in a corporate context, not exactly universal, but similar in a corporate context. There are some differences that we can unpack if you want to talk about. But I think the biggest thing is, knowing who you are? What you stand for?  Can you actually walk the walk and not just talk it? Steve Rush: Yeah, neat. And I guess the whole 12 months that we've been in so far, it has been a crisis for most organizations. What has the pandemic bought about for you to deal with in the work that you now do with Kith? Bill Coletti: Yeah, so to two key insights, one is ABC, always be communicating. Companies, it's not an epiphany, but I think it became much more understandable and relatable that companies always have to be communicating in particular to their employees. And that's the second key insight that we picked up in this whole COVID experience is, that leaders, whether it be the CEO or a departmental leader or political leader. They have to be a source of truth because there are so many different sources of truth around COVID-19 is, that the leader of your company has to be a communicator and they have to drive that first insight of always be communicating. So, ABC, always be communicating. And then the second part is that leaders, CEOs, the business leaders have to be the primary spokesperson communicating what the path forward is and trying to be a source of truth. Steve Rush: It's definitely not the time for abdication at this point, is it? Bill Coletti: Not at all now, now is the time. And that's been a real epiphany. A lot of companies say, well, this reputation stuff, I don't really need to do that. I just serve my customer, serve my employees. But the public's expectations, running in parallel with COVID. In the United States and across globally, there are these issues related to social justice. These issues related to, or populations, groups of people are demanding corporations to take a stand. Those two things, COVID and social justice, public expectation have collided. So, there's no room for application. Even if there a small B2B lumber company. You have to have a position because your customers and then your customers, customers really demand you to have a position. Steve Rush: I love the notion by the way of ABC. always be communicating. And I totally get that. And it's something that's been really core to my heart, but I just wondered from your perspective, is there a danger in a crisis that's been, as long as the pandemic has been, that you can over-communicate? Bill Coletti: So, there's the possibility of that. I think it's a really, really high bar. Steve Rush: Yeah, right. Bill Coletti: I think it has to do with tone as much as volume of how much of it that you do. I think one of the great struggles that our clients have and that we have to work with them on one is, well, I've already said that, why do I need to say it again? Or I don't know when this is going to be over? And I don't know when we're going to be back in the office? I don't know when we're going to have a vaccination? Or I don't know what the government's going to do next? Is getting comfortable with uncertainty. That's been a great challenge for companies to figure out and for individual leaders, you know, (A) I've already told everybody that can be, I don't know what I'm going to tell them. It's okay. It is okay to say we don't know, but our best judgment or our best, here's what we're thinking about. That's really, really good enough to be able to communicate in that philosophy of always. Steve Rush: It's filling the gaps that people have the problem with. If they understand that you genuinely don't know what your strategy is, or you genuinely don't know what your next steps are, that's easy to deal with than them perceiving that you have got insight where you're just holding it back, right? Bill Coletti: Absolutely, and so back to that point, I made about the key differentiator between good and great crisis response is speed. The reason you're in the race, the reason that you need speed is you've got to fill the vacuum. If you don't fill the vacuum, somebody will fill it for you. Someone will tell your story for you, whether that be, you know, customer service rep, that's upset and tells it to somebody on the phone or internally at standing at the water cooler or on a Zoom call with your colleagues. Someone will tell that story if you don't fill in that breach. And so, you have to be conscious of that. The best remedy is always be communicating. I think the bar to your previous question is really high, but you can do that too much. Steve Rush: Awesome. Now you've written a best-selling book, Critical Moments: The New Mindset of Reputation Management. What was the inspiration for that? Bill Coletti: Yeah, it's a neat story.  I was in New York with a client, a remarkably talented female CEO and she had hired us and we were engaged in this crisis challenge. And it was about ultimately determined to be about a 7 to 10-day challenge, kind of where they were in the headlines, New York Times, Wall Street Journal. Related to some operational challenges that they had. It was this slow burn, slowly unfolding challenge. During the course of the conversation, she and I had developed a friendship and a very consultative relationship. And I kept talking about this notion of reputation and reputation management, her focus, rightly so, and my focus was on the crisis. The moment, how do we get ourselves back to normal? Back to our position that we were before all the reporters started calling us? But I transitioned the conversation to, once we get through this, we're going to need to rebuild our reputation. And so, as an earnest consultant, I was full of jargon and full of, you know, Fluffernutter as I like to call it. And she challenged me and she said, Bill, I think I understand what you need, but I need a practical understanding of what you mean about reputation management, similar to the way I understand marketing, which is related to the four P's of marketing. Price, product, place promotion, if you're kind of an old school marketer, you might be familiar with the four P's. Price, product, place, promotion. It's the foundational underpinning of everything we know about the modern marketing mix. And we can quibble of whether digital and social media changed that, I don't believe that it is. Those four fundamentals are incredibly durable. So, her comment was Bill. I need to understand what you mean by reputation with a model like that. So, it was with that challenge that I flew home and on a cocktail napkin. And I said, well, what do I mean by reputation management? Fortunately, I had a three-hour flight. And then that let me build out what ultimately became the four A's of reputation management. And it sort of begins with this notion of awareness, goes to assessment, authority, and then ultimately action. And what the marketing mixes it, the four P's did for corporations, is it allowed leaders to assign responsibility and budget to four distinct disciplines. Price, product placement promotion, the four A's does the same thing when it comes to reputation management. It creates an organizational framework so that leaders can actually not just do good things and hope that it impacts their reputation, but actually articulating a quantifiable budget based rational model for how to grow your reputation. So, the motivation was this remarkably challenging in a positive way, CEO. They needed me to articulate reputation in a new way, and that's what the four A's. And that's where the book ultimately came from. Steve Rush: It's a really neat fit because marketing and reputation have very closely aligned, aren't they? What's your kind of take on how aligned they are? Bill Coletti: Yeah, it's interesting. I use the terminology. That a company owns its brand, but the public owns its reputation. Steve Rush: Yeah. Bill Coletti: And so, marketing is all about the brand. It's all about protecting the brand, growing the brand, changing customer experience, changing and drawing, making yourself more attractional so that people will swipe their credit card or write a check or do a purchase order or whatever the case may be. I think that reputation is formed by, certainly customers, but there are non-customers that have a perception and reputation. So, in the United States, we've got British Petroleum, BP. And if you live in the Gulf Coast of the United States, while I may not be a customer of a BP gas station, because it's just not convenient for me, it's not on my way home or to and from the office, but I certainly have a perception about BP, that is me articulating a position and articulating a belief around their reputation. Similar for Boeing. I am not going to be needlessly able to buy a Boeing jet engine. That's just not on our purchase list, but we have a belief and a perception around Boeing equipment because of what we've seen or heard in the media and understand that. So, brand is driven for check writers, people that are going to actually purchase it. That's the domain of marketers and I believe communications and the folks that think about reputation, that's where they live. They live in that notion of creating and growing a reputation long-term. So, I think there's a distinction because a company can control its brand, but it's the public that owns its reputation. Steve Rush: Yeah, that's a great reframe. Love it. So, in the book you talk about the four A's of reputation and management. Might be useful just to spin through the four A's and give our listeners a little bit of a nudge to in this (A). This is maybe what I think about? Bill Coletti: Yeah, that's awesome. So, model of these basic four A's really critical mindset is what I'm trying to articulate. So, the first one is awareness. And so, my work is often for corporations, but it's also for individuals. And so, it fits into both a human dynamic as well as to a corporate dynamic standpoint. So, the first thing is awareness. So, who are we? What do we stand for? What is the aspiration that we have for our reputation? So, it's really around awareness and understanding of self, self-meaning in the context of a corporation. How do we understand that? Second is assessment. Once I know who we are, and we're talking to and about ourselves, that's awareness. Assessment is to go ask others, let's go ask our stakeholders. Let's go ask, certainly our customers, let's ask our regulators, let's ask other people, our neighbors. And so, I talk about it in a context of communities, customers, and critics. So, let's actually go do assessment, which is good old fashioned survey research, or some form of public opinion research, where do we stand? Here's what we think, which is awareness. Assessing is where we actually validate that with the public. We then moved to authority and authority is the element of where you get buy in from your senior leadership team, where you're sharing the insight and that you actually have the ability to drive change, but you need to make sure that your leadership is bought in. Understands the value of reputation, understands the economics of reputation. And there's a whole lot of work that needs to be done with your leadership team. With the understanding of awareness, the understanding of assessment that leads to authority. The cover of the book then is all portrayed as a pyramid. At the top of that third level, which is authority. There's a solid blue line, and the solid blue line is a consultant or well-intentioned employee barrier. Because the last (A) is action, is that too often companies will ping pong around and decide to be overly focused on the cause, the issue of the day, whether it be LBGTQ issues, black lives matter, all critically important topics, whether they talking about global climate change, whatever these issues are. But unless an organization is aware, done some assessment, done some authority. You can't jump to action unless you've done that work. So that's why there's a blue line. So those are the four elements. Action is actually the manifesting and doing reputational boosting efforts campaigns to actually grow your reputation for the long-term, but you can't do it just like you can't. When I lived in Bulgaria, I had a buddy of mine who was a Marine and on Thursday night, before a Saturday morning marathon, he said, wow, well, heck, I can go do that. He failed miserably and running a marathon and jumping into action because he hadn't, wasn't very, self-aware, he hadn't really assessed his body and his wife really didn't give him permission to spend any time training over the next 48 hours. So that action kind of failed Steve Rush: I love that model on the basis that as you've already articulated. So, if you're an individual thinking about your reputation, you can apply. If you're running a team, if you're running a project or running an organization, those things still apply. Bill Coletti: Yeah, absolutely. And that's wonderful the way you say it that way, because as a firm, that's who we serve. And so, we serve individuals with a training product, where we call KITH ACADEMY, which is all about the mindset and behavior of superior communicators, what do superior communicators do? We work with teams on simulations. How do you actually simulate these crises? How do you think about what could or couldn't happen and exercise your team? We work with the organization, which is the bigger, comprehensive transformation reputation work that we do. And then we serve, give the situation, which is crisis response, where we come running and actually do crisis response. So yeah, so the four A's are very durable in both the human context, the team context, as well as organization Steve Rush: Now you've become renowned for helping folks get through crisis and deal within managed crisis. And I guess there've been lots of lessons to be learned from the pandemic in the last 12 months, but typically as a leader, what would be a response you would see more often from a leader in a crisis? Bill Coletti: I think head in the sand, this will blow over. There's a very poor assessment of smoke versus fire. People misinterpreting something as smoke when it really is fire or something that's fire, but it's really just smoke. There's also this notion that, you know, that's all just a social media chatter. This is really not that important. My customers, my key stakeholders, it doesn't really matter to me. So, there's an under appreciation and then there's an over appreciation. I think the key thing of how leaders respond is a misunderstanding of this evaluation of smoke versus fire. That's the key miss that I see over and over again.   Steve Rush: Yeah, and if you think about, there's likely to be crisis in every organization, whether it be small- or large-scale crisis to deal with, and it's the old adage of, it's not about the crisis is how you respond, right? Bill Coletti: Absolutely. Steve Rush: Yeah. Bill Coletti: Absolutely, and I like to talk about crisis. You know, there are normal operational business challenges that impact organizations that are not crises. Those are just things we got to manage through. We just have to manage through that event. I think this notion of crisis is something that really distracts me or takes me off my strategy. Because of the public's expectation or what the public thinks I should be doing, even though they never paid attention to before but they're paying attention now. That's what a crisis is, that really sort of sets the stage for this notion when I talk about critical moments, that the real distinction that organizations need to think about is, the comings and goings and business, that's why we're all in business. We just got to keep grinding and keep doing the work that we do, but something that takes us away from our strategy and this aligns us with what the public expects us to do. That's the greater challenge. Steve Rush: So, here's a little bit of side question for you Bill, that's kind of a sprung to my thinking, as we've been talking, is there a magic sauce to stop or prevent crisis happening in the first place? Bill Coletti: I don't think there's one thing. I think there some pretty well-established recipes to minimize the threat. Now things happen all the time, and so you can't manage against that. I think a global pandemic is one that we would've never mitigated against. We could have prepared for it better, but we could have never mitigated. So, I don't think you can ever be bulletproof on this stuff or crisis proof, but I think it could be crisis ready. And there are three simple things that I advise to clients to do. One is simplest basic form. Is that your weekly, monthly, quarterly staff meeting, whenever you get your team together, pull out the major newspaper of your choice, national or international newspaper and say, pull out a headline and say, what if this had happened to us? What would we do? How would we respond? The simple act of being aware of response, the simple act of asking questions about, how would we respond? It's a basic form of simulation. That's one of the best things that an organization could do. The second thing is actually invested in simulations, actually invest in training and testing and exercising your machine. How do we respond? What are our mission and values? What's the chain of command? Really exercising that with a various group of stakeholders within your organization. And then thirdly, most big sophisticated organizations have a risk management function. In most large multinational corporations. The risk management function is about what insurance do we need to buy in order to transfer risk so that we don't have to pay for an exposure that therefore we have insurance. There is great thinking that lives within the risk management organization, particularly for big global corporations and as well as most national corporations have risk managers. Leveraging the thinking of those risk managers, do simple simulations, do comprehensive simulations, but really leveraging the thinking of risk managers, those are three very concrete things that organizations can do. Again, the goal is not to become crisis proof, it's to have fewer of them, but also be more crisis ready. Steve Rush: I guess, another way of putting it, is strategic thinking, isn't it? Bill Coletti: Yeah, it is, in its simple form, and we need to do it. You need to do it in a thoughtful, realistic way because as you know, strategic thinking begets strategic planning and you cannot plan for every possible permutation. You need to think in a smart way, you need to use your imagination, but you got to be careful. And that's where risk management and risk planning lose credibility when you start chasing every crazy permutation. And so, what we've already experienced is everybody is writing pandemic plans. And I don't know about you. I don't know if we're going to have to deal with a pandemic. We might in three years, five years, fifty years, who knows, we might. But there is plenty of other risks that we could be thinking about. Steve Rush: Sure. Bill Coletti: And that's why I don't really over-index on the risk. I over index on the response. And how does an organization get ready to respond Steve Rush: I'm with you on that one, for sure. Yeah, so this part of the show is where I get to hack into your leadership mind and thinking about all of the great teams and experiences and folks that you've worked with and led, and the first place I'd like for us to go is for me to hack into your mind and look at your top three leadership hacks, what would they be? Bill Coletti: That's great. So, I try to be really, really conscious about clarity of communication as a leader. What is my vision and how do I articulate that? And I use a tool what's called an impact filter and an impact filter is where I take the actual time. Let's say, I want to plan a webinar. I want to plan a conference or something like that. Some sort of external vision, write a next book, whatever the case may be. Is that I go through this effort of using what's called an impact filter to articulate, what are the key characteristics? What's the best thing that could happen? What's the worst thing that could happen? What does success criteria look like? And that then forces me to write it down. So, I think pen and paper is one of the best leadership acts, is write down my vision and not just sort of pop it off. Because I've got sufficient throwaway in my organization that people will listen to what I say, but when I take the time to write it down, it's a lot more clear. So that's number one, is usage of an impact filter.   Related to that is trying to speak clearly. And don't lead by empowerment, but lead by agreement, is that I really want folks to agree that what we're talking about or what I request or what we're doing, everyone to agree, that's the right thing to do and really focus on this notion of leadership agreement. And the last thing I do is a leadership hack for me, is being very, very intentional about protecting my own personal space and my own personal time, because as an entrepreneur and as a leader of my own firm, having time and space to think about, what we're doing? Why we're doing it? And what we're going to do next? is a really wonderful, wonderful way for me to serve my team. And then if I marry that up with clarity using these impact filters, those are three things that I do that would try to sort of help me lead the organization I run. Steve Rush: I love those, and most entrepreneurs also suffer with that last one where they, you know, try to create that deliberate space, but often get munched between work and personal space. Bill Coletti: Yeah, very, very sad, but true, sad, but true. We all validate ourselves by how busy, busy, busy we are. Steve Rush: Yeah. Bill Coletti: And it's just, I've got an entrepreneur that I fly alongside of, completely different. He's in the real estate industry, but we're very close and I just watch him and it's exhausting for me simply to observe him, I have nothing to do with his business. But it is exhausting for me to observe him, and I think he could be so much stronger if he took those moments to pause. Steve Rush: Sure. The next part of the show we affectionately call Hack to Attack. So, this is where something in your life or your work hasn't worked out particularly well. It might have been an experience that had gone completely south for you, but as a result of that experience, it's now a positive in your life or your work, what would be your Hack to Attack? Bill Coletti: Yeah, such an amazing question. And if you don't mind, I actually feel compelled to be very personal about this. Steve Rush: If you're comfortable with that, we're absolutely delighted. Bill Coletti: Yeah, I went through a divorce and it was a very challenging moment and I was working at a global public relations firm and would have a big fancy title, a global practice leader, and got caught really short of not paying a lot attention to my family, not paying a lot of attention to the needs of my kids. And so that car accident, if you will, or whatever, slamming into a wall, but that moment created, really forced me to refocus on things that really mattered. And I was caught, and then it led me to this amazing, amazing relationship that I have with my wife now, Debbie, who is such an enriching treasure. So, if I had not gone through that journey, I would not as be close and connected as I was to my kids. I would not have gone over my entrepreneurial journey. And then I wouldn't have found my wife, Debbie and fallen in love and found an appreciation in such a different way. So that's a tragedy that lots of people go through. You can choose to make something good out of it. And I'm very appreciative of all of the characters in that play. Some are villains and some are heroes, but I'm so appreciative of all the characters in that play, because it let me stand here with you to talk about an entrepreneurial journey, which is very exciting, but more importantly as a better husband and a better father. Steve Rush: And I love the fact that you're comfortable in sharing it as well, so kudos to you for doing so, and thank you. I really appreciate that. Bill Coletti: Thank you. Steve Rush: And of course, any separation, any relationship breakdown, that's a crisis. And I suspect that it gave you also some additional foundations you're pulling on unconscious. Bill Coletti: Absolutely, and I tried to be intentionally conscious about that because you're absolutely right. And it is all about, one of the key learnings from that for me is, I still had a career. I still had a job. I still have clients. I still have responsibility, you know, to my parents, which I was responsible for their caregiving at the time. I really learned to compartmentalization, and when you realize the leaders that we work with, that I work with, that find themselves in a crisis, it's typically the worst day of their professional career. And they have to be really good at compartmentalizing because they've got their own personal paranoia about, how's this going to impact them and their career? How's it going to impact their company that they lead or responsible for? And then they've got whatever's going on at home or whatever is going on, where else in their life. So, this gave me a greater appreciation for compartmentalization and a greater appreciation for the multifaceted, the components of crisis that organizations need to go through. Steve Rush: Awesome lesson. Thanks for sharing. So last thing we want to do with you is give you a chance to do a bit of time travel, bump into Bill at 21, and you to give them some advice. So, what would your advice to Bill at 21 be? Bill Coletti: Be an entrepreneur earlier. You were very generous in sharing some of these questions in advance. So, I actually thought about this one. I just think the journey that I've been on the past six years as an entrepreneur and running my own firm has been so enriching to me. And it was something that I was conscious of in my twenties and thirties and forties of like, yeah, I don't want to do that. That's not really for me, but I would have explored it and neither my parents were overly entrepreneurial. But I think that journey for me has been the most transformational thing in my life. And it's transformed so many things positively in my life that I wish I had done it earlier. Steve Rush: Awesome, love it. Bill Coletti: Yeah. Steve Rush: So, folks are probably going to wonder, how do we get to understand a little bit more about what Kith do? How can I find a copy of Bill's book? Where's a good place for us to send them when we're done? Bill Coletti: Yeah, the basic one is our website. It's just Kith. K-I-T-H.co, Kith is our corporate website, Bill Coletti on Twitter, Bill Coletti on LinkedIn. That's C-O-L-E-T-T-I. And when you get to our website, there actually be a landing page and we'll put it in the show notes. Just a quick summary of some of the things that we talked about here that people want to share. And so, we'll have a link down in the show notes, but it'll be just our website. And for the people that understand what we talked about here, and I'll be able to share that. So, I'm pretty old school. Just old fashion email off the website works, LinkedIn works. And like I said, be pretty active on Twitter. Steve Rush: Awesome, and those show notes will be all over our social media and our website too Bill. So, we'll make sure that we help connect with people who want to spend some more time listening and working with you. Bill Coletti: That's awesome. Thank you very much. Steve Rush: Its thank you for me, actually, for you taking time out of your busy schedule and being with us and sharing some of your stories. It's been really lovely talking with you and thank you for being on The Leadership Hacker Podcast, Bill. Bill Coletti: Well, it is my pleasure to be here Steve. Thank you for what you do. You share tremendous content, that's so valuable to people. So, thank you very much for having me. Steve Rush: You're very welcome. I appreciate it. Thanks Bill.   Closing   Steve Rush: I genuinely want to say heartfelt thanks for taking time out of your day to listen in too. We do this in the service of helping others, and spreading the word of leadership. Without you listening in, there would be no show. So please subscribe now if you have not done so already. Share this podcast with your communities, network, and help us develop a community and a tribe of leadership hackers.   Finally, if you would like me to work with your senior team, your leadership community, keynote an event, or you would like to sponsor an episode. Please connect with us, by our social media. And you can do that by following and liking our pages on Twitter and Facebook our handler there @leadershiphacker. Instagram you can find us there @the_leadership_hacker and at YouTube, we are just Leadership Hacker, so that is me signing off. I am Steve Rush and I have been the leadership hacker.

As the CEO of Kith and the author of Critical Moments: The New Mindset of Reputation Management, Bill Coletti has spent his career learning about the best ways to manage a business’s reputation.Support the show (https://jeffmendelson.com/onebigtip)

Have you thought of what you could do to protect and grow the reputation of your health care company? You've worked so hard to built it. Why not be prepared for those what-if moments? In this episode, we are privileged to host the outstanding Bill Coletti. Bill is the founder of Kith, a reputation management company. He is also the author of the best-selling book Critical Moments: The New Mindset of Reputation Management. Bill discusses how Kith Academy builds the mindset and behaviors of corporate communicators in enterprises, teams, and individuals in terms of crisis communications. He talks about the importance of simulations, kinds of risks, and the more damaging type of risk, how Kith Academy helps someone be the still spot in a spinning wheel in a thoughtful and considerate and thoughtful manner. He also shares about ensuring organizations are resilience-ready through crisis readiness and risk acuity. Click this link to the show notes, transcript, and resources: outcomesrocket.health

Bill Coletti is a reputation management, crisis communications, and professional development expert, keynote speaker, Wall Street Journal Risk & Compliance panelist, and best-selling author of Critical Moments: The New Mindset of Reputation Management. He has more than 25 years of global experience managing high-stakes crises, issues management, and media relations challenges for both Fortune 500 companies and winning global political campaigns. Bill previously co-led the Global Risk Management and Crisis Communications Practice for Hill+Knowlton Strategies. He held senior leadership positions in the firm’s Austin, Texas, Los Angeles and Orlando, Florida offices, as a member of the senior management team. He provided senior counsel in crisis management, corporate communications, and reputation defense to numerous clients, such as AT&T, Target Corporation, American Airlines, The Home Depot, Xerox, Nuclear Energy Institute, and Cargill, as well major universities and global NGOs. Previously, Bill served in the Republic of Bulgaria as a senior advisor to the prime minister, Council of Ministers, and the labor minister. He was the first executive director of the American Chamber of Commerce in Bulgaria. What you’ll learn about in this episode: How Bill started his career running political campaigns and then pivoted into helping companies develop crisis management best practices How Bill defines a crisis differently from a “day-to-day business challenge”, and how “critical moments” are reputation-impacting issues that companies often struggle with How an organization’s reputation is found at the overlap of the public perception of the company and what they expect the company to do next How the classic four P’s of marketing (price, product, place and promotion) served as a model for Bill’s four A’s of reputation management How Bill’s four A’s process (awareness, assessment, authority and action) can help you navigate the complex challenges of reputation management Why and how Bill wrote his book “Critical Moments: The New Mindset of Reputation Management”, and what benefits his company has received from the book’s release Bill explains why each of the four A’s is an important step in managing the long-term reputation of your business Why it is important to express consistency and authenticity in how your company lives its values, and what lessons can be drawn from the many crises of 2020 How your reputation is built up over a long, slow period and is rooted in your mission and values, and why there’s no “quick” way to manage your reputation Why creating a “reservoir of goodwill” can help you manage crisis situations and the public’s expectations and beliefs about your company Resources: Check out Kith’s new crisis management best practices products and services Critical Moments by Bill Coletti: https://amzn.to/2MsyTzV Website: https://kith.co/ LinkedIn: www.linkedin.com/in/billcoletti/ LinkedIn: www.linkedin.com/company/kith-consulting/ Facebook: www.facebook.com/kithconsult/ Twitter: @kith_co Additional Resources: Free Executive Leadership Summary report from Predictive ROI: https://predictiveroi.com/research Sell With Authority by Drew McLellan and Stephen Woessner: https://amzn.to/39y7x13 Predictive ROI Free Resource Library: https://predictiveroi.com/resources/ Stephen Woessner’s LinkedIn: www.linkedin.com/in/stephenwoessner/

Bill Coletti is a reputation management, crisis communications and professional development expert, a keynote speaker, a Wall Street Journal Risk & Compliance panelist, and best- selling author of Critical Moments: The New Mindset of Reputation Management. He has more than 25 years of global experience managing high-stakes crises, issues management, and media relations challenges for both Fortune 500 companies and winning global political campaigns. Bill is the CEO and Founder of Kith, a crisis response and reputation management firm. www.kith.co 00:00 – 02:14 Introduction 02:14 – 04:58 Explaining “Kin and Kith” 04:58 – 09:59 Tools that Helped Along the Way 09:59 – 11:21 Crisis Response and Helping Communicators 11:21 – 14:14 Exploring in the Business World 14:14 – 17:01 Tools used in Business 17:01 – 20: 02 Book Recommendations 20:02 – 22:10 The Four P’s of Marketing 22:10 – 22:24 Don’t Forget to Check out Bill Coletti on LinkedIn 22:24 – 22:43 Seeing 5 Years into the Future 22:43 – 24:40 Closing Statements #marketing #advertising #kith #reputationmanagement #crisismanagement #covid #crisis #coronavirus #businesscontinuity #resilience #emergencymanagement #riskmanagement #resiliency #pandemicplan #cyberrisk #pandemicpreparedness #businessresilience #supplyrisk #emergencyplan #enterpriserisk #business #leadership #PodcastsOnAmazonMusic

Bill Coletti is a reputation management, crisis communications and professional development expert, keynote speaker and Wall Street Journal Risk & Compliance panelist. His best-selling book is: Critical Moments: The New Mindset of Reputation Management. He has more than 25 years of global experience managing high-stakes crises, issues management, and media relations challenges for both Fortune 500 companies and winning global political campaigns…And today he’s here to help us understand a little more about leadership during a crises. Learn more about Bill at KITH.coLearn more about THE SENSEI LEADER MOVEMENT at TheSenseiLeader.com and join at SLMJoinFree.com!

Bill Coletti is a reputation management, crisis communications and professional development expert, keynote speaker and Wall Street Journal Risk & Compliance panelist. His best-selling book is: Critical Moments: The New Mindset of Reputation Management. He has more than 25 years of global experience managing high-stakes crises, issues management, and media relations challenges for both Fortune 500 companies and winning global political campaigns…And today he’s here to help us understand a little more about leadership during a crises. Learn more about Bill at KITH.coLearn more about THE SENSEI LEADER MOVEMENT at TheSenseiLeader.com and join at SLMJoinFree.com!

In this new edition of Gavin’s insightful mini-series on how to survive the COVID-19 lockdown, we visit with reputation management, crisis communication specialist, and best-selling author, Bill Coletti, who explains how we should communicate with employees, suppliers and customers as we emerge from lockdown.   KEY TAKEAWAYS The return to normality after the COVID-19 lockdown will be an uneasy balance between health considerations and the financial needs of business. Always Be Communicating (ABC) is the advice upon which all companies should be adhering. Those who have kept lines of communication alive and open, will be better equipped to begin the return to the workplace. Don’t be afraid to alter your message. Communication is an ongoing and ever-evolving thing. The most important thing to remember is to keep your communication lines updated at all times. Conversations right now are opportunities to get to know your workforce better, and to double-down on the standards and values you wish to instil in them. The full canvas of innovations and technologies that have been driving home working through lockdown, has not yet fully been realised or recognised. BEST MOMENTS ’There’s a financial consideration, a social consideration, and a moral consideration’ ‘Governmental response is patchwork. Therefore, as businesses we need to communicate in alignment with our values’ ‘You can generate opportunities for listening by doing your research’ ’The ways companies are responding is going to be rewarded’ VALUABLE RESOURCES   The Business Mastermind Podcast  Kith - www.kith.co Bill Coletti - https://billcoletti.com Bill Coletti LinkedIn - https://www.linkedin.com/in/billcoletti/   ABOUT THE GUEST Bill is a reputation management, crisis communications and professional development expert, keynote speaker, Wall Street Journal Risk & Compliance panelist, and best- selling author of Critical Moments: The New Mindset of Reputation Management. He has more than 25 years of global experience managing high-stakes crises, issues management, and media relations challenges for both Fortune 500 companies and winning global political campaigns. Bill previously co-led the Global Risk Management and Crisis Communications Practice for Hill+Knowlton Strategies. He held senior leadership positions in the firm’s Austin, Texas, Los Angeles and Orlando, Florida offices, where as a member of the senior management team. He provided senior counsel in crisis management, corporate communications, and reputation defense to numerous clients, such as AT&T, Target Corporation, American Airlines, The Home Depot, Xerox, Nuclear Energy Institute, and Cargill, as well major universities and global NGOs. Previously, Bill served in the Republic of Bulgaria as a senior advisor to the prime minister, Council of Ministers, and the labor minister. He was the first executive director of the American Chamber of Commerce in Bulgaria. Bill is the proud father of two strong and confident young women; one in college at Florida State University, and the other off to ride horses any chance she can get. ABOUT THE HOST   Gavin Preston   Gavin is an inspirational Speaker, Business Strategist, Business Growth Mentor, Trainer and high-performance Coach.  He works with Business Owners and Entrepreneurs and has a strong track record in creating creative strategies to accelerate the growth of their business. He has helped hundreds of SME business owners and leaders improve their performance and that of their business and a comparable number of executives and employees in blue-chip corporates over the last 20 years. Gavin’s energetic, insightful and yet down to earth and practical talks, workshops and coaching is in demand with high growth business between £250,000 and £30 million revenue and with multi-national organisations at all levels from Board to frontline Managers. He is an expert in Business Growth Strategies, Peak Performance Mindset, Persuasion & Engagement, Marketing, Productivity, Leadership Development, Team Development & Motivation, Leading Change, Stakeholder Management, Personal Effectiveness and Behavioural Change.   CONTACT METHOD Gavin Preston Website Gavin Preston LinkedIn Gavin Preston YouTube Gavin Preston Facebook Gavin Preston Twitter

‘The company owns its brand...but the public owns its reputation.’ Has the coronavirus pandemic put your reputation as a company at stake? When relationships are critical to your business, your reputation is one of the most important assets you manage. In today’s Superhumans at Work podcast, we’re joined by Bill Coletti - a highly experienced and sought-after reputation management strategist and speaker. Get ready for a deep dive session into the process of building brand affinity and an unshakable reputation! Listen out for: The 4 A’s of Reputation Excellence Framework for business success. How to earn the benefit of the doubt BEFORE a crisis hits. The importance of being Proactive vs. Reactive. The difference between your Brand and your Reputation and how to protect it.  Like this episode? Don’t forget to SUBSCRIBE on iTunes and Spotify. Tag us @Mindvalley on Instagram or Twitter and share it with your friends!  Mentions: Interested in taking a deeper dive into Bill’s book Critical Moments: The New Mindset of Reputation Management? Click the link below to grab your copy - https://www.amazon.com/Critical-Moments-Mindset-Reputation-Management-ebook/dp/B0757WXH8Z Want to bring in ideas from Mindvalley into your company ? Reach out to us on www.mindvalley.com/superhumans

Bill Coletti is a reputation management, crisis communications and professional development expert, keynote speaker, Wall Street Journal Risk & Compliance panelist, and best-selling author of Critical Moments: The New Mindset of Reputation Management. He has more than 25 years of global experience managing high-stakes crises, issues management, and media relations challenges for both Fortune 500 companies and winning global political campaigns. Bill previously co-led the Global Risk Management and Crisis Communications Practice for Hill+Knowlton Strategies. He held senior leadership positions in the firm's Austin, Texas, Los Angeles and Orlando, Florida offices, as a member of the senior management team. He provided senior counsel in crisis management, corporate communications, and reputation defense to numerous clients, such as AT&T, Target Corporation, American Airlines, The Home Depot, Xerox, Nuclear Energy Institute, and Cargill, as well major universities and global NGOs. Previously, Bill served in the Republic of Bulgaria as a senior advisor to the prime minister, Council of Ministers, and the labor minister. He was the first executive director of the American Chamber of Commerce in Bulgaria. What you will learn in this episode: What steps Bill feels smaller businesses can take to better connect with and communicate with their customers and why communication is key in difficult times How Bill defines a crisis differently from day-to-day challenges all businesses face, and why he considers this pandemic to be a critical moment that will define businesses Why this terrible challenge also offers an opportunity to vastly improve the systems we have in place, and why adapting to these changes is important How Bill and his team are advising clients on how to make key decisions without waiting on or looking to the federal government for guidance and assistance Why resiliency, which Bill defines as the ability to stand back up after being knocked down, is entirely in the hands of business leaders What permanent changes to both industries and to our way of life Bill anticipates will take place due to the pandemic, even after the crisis passes Why now is the time for businesses to begin innovating new solutions and open new lines of communication with their customers What advice Bill and his team are offering to CEOs and business leaders to get through this crisis and maintain their own health and wellbeing Why Bill recommends you create a video message for the 1-5 groups of people most important to your business Resources: Website: https://kith.co/ LinkedIn: www.linkedin.com/in/billcoletti/ Twitter: @bcoletti  Additional Resources: Website: sharonspano.com Book: thetimemoneybook.com Events: sharonspano.com/workshops Contact: sharon@sharonspano.com Twitter: @SharonSpano

Today, we are interviewing Bill Coletti. We are so excited to have him on. He is a reputation management, crisis communications and professional development expert. He's been the Wall Street Journal risk and compliance panelist. He's a best selling author of "Critical Moments: The New Mindset of Reputation Management," and he has been on the senior counsel in crisis management, corporate communications and reputation defense to a ton of clients such as ATt&T, Target, American Airlines, Home Depot, Xerox, Nuclear Energy Institute, Cargill and major universities. And I can't wait to get his insight and plans into how we can react to this. Just crazy time. Before we go too deep though, I want to ask you to please subscribe to our podcast. You can find us on iTunes, Google podcast, Spotify, Stitcher, any pod catcher of your choice. You can also subscribe at peopleprocesses.com which will give you exclusive subscriber only content. Now, Bill, thank you for coming on the show. I'm so excited to have you. Rhamy, I am looking forward to a good conversation and providing some help to folks as they try to navigate through this unprecedented time we're in. Yeah, and it's going to be a free flowing conversation for you long time listeners. We're going to skip things like your worst moment in your business career. And we're just going to deal with what value Bill can give us for our listeners. So, Bill, give a quick rundown of how you got to where you're kind of a point man on crisis management. Started my career doing political campaigns. I did politics for ever since I graduated in college and beyond, did that for the first half of my career then went to a large public affairs, issues management agency. And then we were acquired by a large global public relations firm. And I ran their global crisis practice. And then about five years ago, went out on my own and started our firm "Kith". About what they said five and a half years ago. Outstanding so for the last five and a half years, you've been working under your own shingle, working with people to try and manage these sorts of public relations issues. Exactly. Just really trying to do it in the word "Kith", is meaningful to us. If you're not familiar with it, there's a phrase from literature called "I'm Going Home to Visit My Kith and My Kin", you can or your family and your Kith, we subscribe to be kind of your original friends that taught you sophisticated habits so your family teaches you things about making you who you are. your friends, your high school friends, your college buddies. Those are the folks that really teach you a different set of skills, but more sophisticated life skills. And so we try to be the kids to our client, in providing those sophisticated insights and perspectives. That's outstanding. We're learning something already. What a great name. The name of my company for 10 years was Popular Financial, and it was called "Pop" because we started on Poplar Avenue. And when I started my company, it was still pretty new after 911 and Rhamy Alejeal, the insurance agency just didn't seem like it would fit very well down here in the deep south. So, but yes, we recently changed the People Processes to say what it is we do, which works perfectly. Yeah. Well. So, Bill, right now we have a business. We have it. We have a health crisis. We have a family crisis. But beyond that, we actually also have a relations crisis, right? How do we talk to our clients, our employees, it's a lot about not just figuring out operationally how to survive, but our communication strategy. And that's something where you kind of step into, right? Yeah, exactly. That's there. So for the past, I've lost track of three or four weeks, we've been working with clients with their initial responses, and most everybody's past their initial response here in the United States. And we're now in this sort of really mushy middle section. And we really spend a lot of time...

“The company owns its brand, the public owns its reputation.” Bill Coletti is a reputation management, crisis communications, and professional development expert, keynote speaker, and the best-selling author of Critical Moments: The New Mindset of Reputation Management. He has more than 25 years of global experience managing high-stakes crises, issues management, and media relations challenges for Fortune 500 companies and in winning global political campaigns. Bill previously co-led the Global Risk Management and Crisis Communications Practice for Hill+Knowlton Strategies, and he has provided senior counsel for numerous clients including AT&T, Target Corporation, American Airlines, The Home Depot, and Xerox over the course of his career. Listen And Learn: Why he recommends a hands-on approach. how successful reputation management hinges on recognizing and responding within those critical moments in time. The importance of involving executive leadership. The difference between reputation management and crisis management/crisis communications. Setting expectations with the Four As. TO FIND BILL COLETTI ON LINKEDIN, CLICK HERE. The importance of crisis communications and reputation management. Learn more by calling the Avocet Communications team today at 303-678-7102.

In this special episode we speak with Bill Coletti about coronavirus, what businesses can and should do to address the crisis, how CEOs and other leaders should react, and what you can do during the following weeks and months to make sure your company is ready to return to normal operations when the crisis is over. Also, Bill recently shared a graphic with us featuring tips for effective coronavirus response communications, which you can see by clicking here. About Bill Bill Coletti is a reputation management expert. Bill is the author of Critical Moments: The New Mindset of Reputation Management, and the founder and CEO of Kith, a crisis communications and reputation management firm that works with entrepreneurs, corporations, high net-worth individuals, and politicians.

Bill Coletti, Founder and CEO of crisis communications and reputation management firm Kith, shares insights from his best-selling book Critical Moments: The New Mindset of Reputation Management. Learn the behaviors that help the most effective leaders perform at their best during a crisis. Find out how to use the same techniques that leading global companies are deploying to protect and grow your most valuable asset - your reputation.

Bill Coletti is a reputation management, crisis communications, and professional development expert who founded a company called Kith to help other organizations in these areas. He is also a keynote speaker, Wall Street Journal Risk & Compliance panelist, and best-selling author of Critical Moments: The New Mindset of Reputation Management. He has more than 25 years of global experience managing high-stakes crises, issues management, and media relations challenges for both Fortune 500 companies and winning global political campaigns.

Should the personal vs. professional you be different or the same if you're a house cleaner? And should your profile pic be professional? Will you have clients as followers looking for social proof? Or should you not mix personal social media with business?  #AngelaBrown talks personal vs. professional you on today's #AskaHouseCleaner. Reputation management is in your control. And your social media presence can make or break your business.  Sponsors for this show are Savvy Cleaner Training (for house cleaners and maids.) And My Cleaning Connection - a hub for all things #Cleaning    *** CALENDAR OF EVENTS FOR HOUSE CLEANING TRAINING *** https://SavvyCleaner.com/Calendar-of-Courses   *** MOST REQUESTED LIST OF CLEANING STUFF I USE *** https://www.Amazon.com/shop/AngelaBrown     *** MORE VIDEOS ON THIS TOPIC *** Using Social Media to Build Your Personal Brand - GoDaddy - https://youtu.be/wdPfFnum510   Social Media | Personal vs Public - Counter Arguments - https://youtu.be/L1LSxssB81Q   6 Steps to Build a STRONG Personal Brand in 2020 (On AND OFF Social Media) - Erin on Demand - https://youtu.be/HCUzHYqmtf8   How to Manage (Multiple) Social Media Accounts - Neil Patel - https://youtu.be/5dyn03RSWVA   How to Attract Customers - 5 Marketing Strategies to Dominate Social media - Tyson Sahner - https://youtu.be/kW6kwh8RDJk     *** GOOD KARMA RESOURCES FROM THIS EPISODE *** These good karma links connect you to Amazon.com and affiliated sites that offer products or services that relate to today’s show. When you click on the links and buy the items you pay the exact same prices or less than if you found the links on your own elsewhere. The difference is that we make a small commission here at the show for sharing these links with you. So, you create good karma by supporting 8 families who work on this show.   Online Reputation Management (2020): Secrets from a Pro Ethical Hacker- https://amzn.to/3beWyey   Reputation Management: The Key to Successful Public Relations and Corporate Communication - https://amzn.to/2Ur7fFe   Mechanics of Online Reputation Management: Repair & Control Your Name or Brand Reputation Online - https://amzn.to/2tyE340   Critical Moments: The New Mindset of Reputation Management - https://amzn.to/2GVR1M9   Spin Sucks: Communication and Reputation Management in the Digital Age (Que Biz-Tech) - https://amzn.to/31BOAIp   *** CONNECT WITH ANGELA ON SOCIAL MEDIA *** LinkedIn: https://www.linkedin.com/in/savvycleaner/ Facebook: https://Facebook.com/SavvyCleaner Twitter: https://Twitter.com/SavvyCleane Instagram: https://Instagram.com/SavvyCleaner Pinterest: https://Pinterest.com/SavvyCleaner     *** GOT A QUESTION FOR A SHOW? *** Email it to Angela[at]AskaHouseCleaner.com Voice Mail: Click on the blue button at https://askahousecleaner.com     *** HOUSE CLEANING TIPS VAULT *** (DELIVERED VIA EMAIL) - https://savvycleaner.com/tips     *** FREE EBOOK – HOW TO START YOUR OWN HOUSE CLEANING COMPANY *** http://amzn.to/2xUAF3Z   *** PROFESSIONAL HOUSE CLEANERS PRIVATE FACEBOOK GROUP *** https://www.facebook.com/groups/ProfessionalHouseCleaners/   *** VRBO AIRBNB CLEANING FACEBOOK GROUP *** https://www.facebook.com/groups/VRBO.Airbnb.Cleaning/     *** LOOKING FOR WAY TO GET MORE CLEANING LEADS *** https://housecleaning360.com     *** WHAT IS ASK A HOUSE CLEANER? *** Ask a House Cleaner is a daily show where you get to ask your house cleaning questions and we provide answers. Learn how to clean. How to start a cleaning business. Marketing and Advertising tips for your cleaning service. How to find top quality house cleaners, housekeepers, and maids. Employee motivation tactics. Strategies to boost your cleaning clientele. Cleaning company expansion help. Time-saving Hacks for DIY cleaners and more. Hosted by Angela Brown, 25-year house cleaning expert and founder of Savvy Cleaner Training for House Cleaners and Maids.     *** SPONSORSHIPS & BRANDS *** We do work with sponsors and brands. If you are interested in working with us and you have a product or service that is cohesive to the cleaning industry read this: https://savvycleaner.com/product-review   *** THIS SHOW WAS SPONSORED BY *** SAVVY CLEANER - House Cleaner Training and Certification – https://savvycleaner.com   MY CLEANING CONNECTION – Your hub for all things cleaning – https://mycleaningconnection.com   HOUSECLEANING360.COM – Connecting House Cleaners with Homeowners – https://housecleaning360.com   SAVVY PERKS – Employee Benefits for Small Business Owners – https://savvyperks.com   VRBO AIRBNB CLEANING – Cleaning tips and strategies for your short-term rental https://TurnoverCleaningTips.com   *** VIDEO CREDITS *** VIDEO/AUDIO EDITING: Kristin O  https://savvycleaner.com/reviews/kristin-o VIDEO/AUDIO: Lucas S. https://savvycleaner.com/reviews/lucas-s HOST: Angela Brown  https://savvycleaner.com/reviews/angela-brown PRODUCER: Savvy Cleaner https://savvycleaner.com  

Bill Coletti is a crisis communications and reputation management expert, with more than twenty-five years of experience managing high-stakes crises, issues management, and media relations challenges for Fortune 500 companies and global political campaigns. He is the founder of Kith: a crisis communications and reputation management firm that is at its best when working with established corporations that feel disrupted in the age of disruption. He is the author of Critical Moments: The New Mindset of Reputation Mindset. Bill previously global co-led the Global Risk Management and Crisis Communications Practice for Hill+Knowlton Strategies and has provided senior counsel in crisis management, corporate communications, and reputation defense to clients including AT&T, Cargill, The College Board, Target Corporation, American Airlines, The Home Depot, American Express, and Xerox, as well as major universities and NGOs.  Learn more about your ad choices. Visit megaphone.fm/adchoices

Bill is a reputation management expert with more than 25 years of global experience managing high-stakes crises, issues management and media relations for both Fortune 500 companies and winning global political campaigns. He previously led the Global Risk and Crisis Communications Practice for Hill+Knowlton Strategies and was a senior strategist for Public Strategies where as a member of the senior management team he was responsible for the firms growth strategy.   Best selling author of Critical Moments: The New Mindset of Reputation Management Crisis Communication and Professional Development expert Wall Street Journal Risk & Compliance panelist       Episode Summary:   In this episode of the Be Real Show, Travis is joined by Bill Coletti, a reputation management expert, and they discuss what can happen to your business in crisis and the steps of what you should do first. They talk about the evolution of AI vs the need for critical thinking.   Connect:   Website -   https://kith.co                       https://billcoletti.com Twitter -     https://twitter.com/bcoletti LinkedIn -  https://www.linkedin.com/in/billcoletti/ YouTube -  https://www.youtube.com/channel/UCmLAgAF2cjeRDP_hfchWWrg/videos     Resources Mentioned:   Critical Moments - https://www.criticalmomentsbook.com   Rev App - https://www.rev.com/voicerecorder   Fluent Forever - https://fluent-forever.com   Strategic Coach Dan Sullivan - https://www.strategiccoach.com         People Mentioned   Antonio Brown - https://twitter.com/AB84   Troy Aikman - https://twitter.com/TroyAikman

Reputation's Effect on Growth When relationships are critical to your business, your reputation is probably one of the most important assets you manage.  Unfortunately, many companies don't think about their reputation management until they're in crisis mode. At that point, it could seriously affect your growth.  This is why thinking about reputation management and growth is vital. Bill Coletti, Founder and CEO of Kith, is a reputation management, crisis communications and professional development expert, keynote speaker, Wall Street Journal Risk & Compliance panelist, and best-selling author of Critical Moments: The New Mindset of Reputation Management. Bill has more than 25 years of global experience managing high-stakes crises, issues management, and media relations challenges for both Fortune 500 companies and winning global political campaigns. Today's Episode is Brought to You By: This episode of Wayfinding Growth is brought to you by Sprocket Talk. If you’re ready to take your HubSpot experience to a whole new level, you need to join Sprocket Talk as a Free VIP member. Tutorials, courses, training, HubSpot updates and more. Head to SprocketTalk.com/WG to join the movement and get an exclusive Wayfinding Growth deal!  Crisis Communication Bill got his start in reputation management and crisis communication in politics. He learned that a lot of messaging in politics is really all about managing crisis communications. "In politics it's one of two things. Either you're trying to create a crisis for your opponent, or you're dealing with a crisis your opponent created for you." - Bill Coletti on politics and reputation management Don't Wait Until a Crisis If you're managing your brand and your reputation, you may feel like they're the same. Bill positions the two as related but different.  A business can lay out a plan for its brand and can "control" that message. That then feeds the public's opinion of that business, along with their personal experience. That's the business's reputation. "A company owns its brand. But it's the public that owns its reputation." - Bill Coletti on reputation vs. brand The beauty of reputation management, especially in relation to your growth journey, is that if you're working on it all along—and not just in a crisis when the ship hits the fan. When you're proactive and build trust, you have "mistake equity."  When something goes wrong, and you've managed your reputation well, you'll have believers in your brand come to your defense.  In a crisis, you get the benefit of the doubt or a reservoir of goodwill. Your supporters will say something like, "Well, that's not the company I know." Managing your reputation proactively helps you build brand affinity and a solid reputation.  Get to Know Bill Bill's Website Kith Bill on LinkedIn Kith on Twitter Subscribe for New Episodes Every Week Be sure to subscribe on your podcast player of choice (or the email notifications below) for new episodes every week, Tuesday mornings at 7:00am EST. Wayfinding Growth is the go-to podcast to inspire entrepreneurs, business owners and leadership. “For better or worse, in richness and in want” may be for weddings, but it’s also for businesses. We will be your navigator in this journey, no matter your level. Love what we're doing? Leave a review wherever you listen!

Reputation's Effect on Growth When relationships are critical to your business, your reputation is probably one of the most important assets you manage.  Unfortunately, many companies don't think about their reputation management until they're in crisis mode. At that point, it could seriously affect your growth.  This is why thinking about reputation management and growth is vital. Bill Coletti, Founder and CEO of Kith, is a reputation management, crisis communications and professional development expert, keynote speaker, Wall Street Journal Risk & Compliance panelist, and best-selling author of Critical Moments: The New Mindset of Reputation Management. Bill has more than 25 years of global experience managing high-stakes crises, issues management, and media relations challenges for both Fortune 500 companies and winning global political campaigns. Today's Episode is Brought to You By: This episode of Wayfinding Growth is brought to you by Sprocket Talk. If you’re ready to take your HubSpot experience to a whole new level, you need to join Sprocket Talk as a Free VIP member. Tutorials, courses, training, HubSpot updates and more. Head to SprocketTalk.com/WG to join the movement and get an exclusive Wayfinding Growth deal!  Crisis Communication Bill got his start in reputation management and crisis communication in politics. He learned that a lot of messaging in politics is really all about managing crisis communications. "In politics it's one of two things. Either you're trying to create a crisis for your opponent, or you're dealing with a crisis your opponent created for you." - Bill Coletti on politics and reputation management Don't Wait Until a Crisis If you're managing your brand and your reputation, you may feel like they're the same. Bill positions the two as related but different.  A business can lay out a plan for its brand and can "control" that message. That then feeds the public's opinion of that business, along with their personal experience. That's the business's reputation. "A company owns its brand. But it's the public that owns its reputation." - Bill Coletti on reputation vs. brand The beauty of reputation management, especially in relation to your growth journey, is that if you're working on it all along—and not just in a crisis when the ship hits the fan. When you're proactive and build trust, you have "mistake equity."  When something goes wrong, and you've managed your reputation well, you'll have believers in your brand come to your defense.  In a crisis, you get the benefit of the doubt or a reservoir of goodwill. Your supporters will say something like, "Well, that's not the company I know." Managing your reputation proactively helps you build brand affinity and a solid reputation.  Get to Know Bill Bill's Website Kith Bill on LinkedIn Kith on Twitter Subscribe for New Episodes Every Week Be sure to subscribe on your podcast player of choice (or the email notifications below) for new episodes every week, Tuesday mornings at 7:00am EST. Wayfinding Growth is the go-to podcast to inspire entrepreneurs, business owners and leadership. “For better or worse, in richness and in want” may be for weddings, but it’s also for businesses. We will be your navigator in this journey, no matter your level. Love what we're doing? Leave a review wherever you listen!

Bill Coletti is a reputation management expert. In this episode he shares how to manage your personal and business reputation before, during, and after a crisis. Bill is the author of Critical Moments: The New Mindset of Reputation Management, and the founder and CEO of Kith, a crisis communications and reputation management firm that works with entrepreneurs, corporations, high net-worth individuals, and politicians.

Bill Coletti is interviewed by Dr. Katrina Burrus, MCC and discusses the following: How do you determine a crisis situation? How can a leader prepare for a crisis situation that could jeopardize his/her career? When a leader shows up unprepared for a crisis, what can they do? What is a crisis vs. critical moment vs. a difficult business issue? What are the skill sets of those serving leaders that make a difference in a crisis? What are the leaders greatest fear when managing a crisis? Who is Bill Coletti? Bill is a reputation management, crisis communications and professional development expert, keynote speaker, Wall Street Journal Risk & Compliance panelist, and best - selling author of Critical Moments: The New Mindset of Reputation Management. He has more than 25 years of global experience managing high - stakes crises, issues management, and media relations challenges for both Fortune 500 companies and winning global political campaigns. Bill previously co - led the Global Risk Management and Crisis Communications Practice for Hill+Knowlton Strategies. He held senior leadership positions in the firm’s Austin, Texas, Los Angeles and Orlando, Florida offices, where as a member of the senior management team. He provided senior counsel in crisis management, corporate communications, and reputation defense to numerous clients, such as AT&T, Target Corporation, American Airlines, The Home Depot, Xerox, Nuclear Energy Institute, and Cargill, as we ll major universities and global NGOs. Previously, Bill served in the Republic of Bulgaria as a senior advisor to the prime minister, Council of Ministers, and the labor minister. He was the first executive director of the American Chamber of Commerce in Bulgaria.

Bill Coletti joins us to share how to prep your company and employees for a crisis, even if one never happens. If you are prepared for a crisis, the fallout won't be as bad, if there is fallout. Every company should be prepared for a crisis, big or small, in order to keep its positive reputation with the community. Bill Coletti, CEO, and Founder of Kith, is a reputation management, crisis communications and professional development expert, keynote speaker, Wall Street Journal Risk & Compliance panelist, and best-selling author of Critical Moments: The New Mindset of Reputation Management. He has more than 25 years of global experience managing high-stakes crises, issues management, and media relations challenges for both Fortune 500 companies and winning global political campaigns. Previously, Bill served in the Republic of Bulgaria as a senior advisor to the prime minister, Council of Ministers, and the labor minister. Today's show is sponsored by Audible.com. Audible.com is a leading provider of spoken audio entertainment and information. Listen to audiobooks whenever and wherever you want. Get a free book when you sign up for a 30-day free trial at audibletrial.com/businessgrowth.

Bill Coletti is the CEO & Founder of Kith, a reputation management, crisis communications and professional development expert, keynote speaker, Wall Street Journal Risk & Compliance panelist, and best-selling author of Critical Moments: The New Mindset of Reputation Management. Bill has more than 25 years of global experience managing high-stakes crises, issues management, and media relations challenges for both Fortune 500 companies and winning global political campaigns. In this episode, we discuss what reputation management is and what it looks like when he helps companies achieve it, the four A’s of reputation management, some of the main mistakes companies make when they attempt to manage their reputation or they enter a reputation crisis, the role transparency plays in managing a reputation crisis, the three common reactions to a reputation crisis, how to help employees at every level the actions needed to obtain an organization’s desire reputation, and more!

If you'd like to have grace, generosity, respect and action in the midst of a crisis, this episode is for you. Bill Coletti is a reputation management, crisis communications and professional development expert, keynote speaker, Wall Street Journal Risk & Compliance panelist, and best-selling author of "Critical Moments: The New Mindset of Reputation Management". He has more than 25 years of global experience managing high-stakes crises, issues management, and media relations challenges for both Fortune 500 companies and winning global political campaigns. "You've got to have awareness, preparation and calmness" Bill previously co-led the Global Risk Management and Crisis Communications Practice for Hill + Knowlton Strategies. He held senior leadership positions in the firm's Austin, Texas, Los Angeles and Orlando, Florida offices as a member of the senior management team. Bill provided senior counsel in crisis management, corporate communications, and reputation defense to numerous clients such as AT&T, Target Corporation, American Airlines, The Home Depot, Xerox, Nuclear Energy Institute, and Cargil, as well as major universities and global NGOs. Previously, Bill served in the Republic of Bulgaria as a senior advisor to the prime minister, Council of Ministers, and the labor minister. He was the first executive director of the American Chamber of Commerce in Bulgaria. LINKS: Bill Coletti on LinkedIn linkedin.com/in/billcoletti Bill Coletti on Twitter https://twitter.com/bcoletti Bill Coletti's Website www.kith.co Bill Coletti's Book: "Critical Moments: The New Mindset of Reputation Management" https://www.amazon.com/Critical-Moments-Mindset-Reputation-Management-ebook/dp/B0757WXH8Z John Baldoni's Book: "Grace: A Leaders Guide to a Better Us" https://www.amazon.com/Grace-Leaders-Guide-Better-Us-ebook/dp/B07RYP2RDB/ref=sr_1_1?keywords=Grace%3A+A+Leaders+Guide+to+a+Better+Us&qid=1562864583&s=digital-text&sr=1-1

"If you don't like what people are saying, change the conversation." -Don Draper (AMC's Madman Series) The quote I have above is one of my favorite quotes of all time.  We live in a time of immediacy of communication.  People know what's happening when it's happening and it's up to us, as leader's to stop acting tactically and start being strategic in how we manage our own and our organization's reputations. As it happens, I have just the person on this episode to help us quit chasing our tails and get down to business in doing so.  His name is Bill Coletti and we're talking reputation management.  I really enjoyed talking with Bill on this interview.  He's a really smart guy, really fun, and gives us some tools that we can use RIGHT NOW to make a difference for our organizations. This week's "Hot Skinny" tip is really great too.  If you've got a tip you'd like to share, email it to me at chip@unconventionalleader.com and, if I share it on the show, you'll get a free e-book (along with being semi-famous for being on the show). CHEERS! More on Bill.... Bill is a reputation management, crisis communications and professional development expert, keynote speaker, Wall Street Journal Risk & Compliance panelist, and best- selling author of Critical Moments: The New Mindset of Reputation Management. He has more than 25 years of global experience managing high-stakes crises, issues management, and media relations challenges for both Fortune 500 companies and winning global political campaigns. Bill previously co-led the Global Risk Management and Crisis Communications Practice for Hill+Knowlton Strategies. He held senior leadership positions in the rm’s Austin, Texas, Los Angeles and Orlando, Florida o ces, where as a member of the senior management team. He provided senior counsel in crisis management, corporate communications, and reputation defense to numerous clients, such as AT&T, Target Corporation, American Airlines, The Home Depot, Xerox, Nuclear Energy Institute, and Cargill, as well major universities and global NGOs. Previously, Bill served in the Republic of Bulgaria as a senior advisor to the prime minister, Council of Ministers, and the labor minister. He was the rst executive director of the American Chamber of Commerce in Bulgaria. Bill is the proud father of two strong and con dent young women; one in college at Florida State University, and the other o to ride horses any chance she can get. Check him out (AND BUY HIS BOOK) at: https://kith.co/  

Bill Coletti is a crisis communications, reputation management, and professional development expert and the CEO of Kith. Kith is a reputation management and crisis communications firm dedicated to helping businesses identify and understand the expectations of their stakeholders to enable them to make sound decisions on the actions they should take next following a crisis. The company also offers training and planning services to organizations to help mitigate risk and manage their reputation. In addition, Bill is a keynote speaker and the bestselling author of Critical Moments: The New Mindset of Relationship Management. He has over 25 years of experience helping Fortune 500 companies and global political campaigns in the areas of managing high-stakes crisis and media relations. Bill joins me today to share his background and expertise in the public relations, crisis communications, and reputation management industry. He explains how his firm helps businesses within the agriculture industry through crisis issues and manage their reputation and shares insight on the key areas businesses should consider when managing and mitigating risks to their company’s reputation. He also shares valuable insight on what AgGrad students can do to help ensure their success in the risk management and crisis communications industry as well as the key leadership qualities you should hone to become a great leader. “Being a boss is much more about empathy and understanding than it is about yelling at people and telling them what to do.” - Bill Coletti Today on AgGrad Live: Types of problems and issues agri-businesses may have that would require his services. Three key areas he helps businesses to manage and mitigate risk. Qualities to possess to be successful in the crisis communications and reputation management industry. Tips and strategies for managing teams. The hardest part about being the CEO. What keeps him motivated to continue. How to differentiate yourself in a flooded industry. How to determine if a company’s culture is right for you. Bill Coletti’s Advice for AgGrads: Industry expertise is critical. Improve your writing skills. The best way to start learning about crisis management is through case studies and quizzing yourself on how you would handle the situation. Resources Mentioned: AgGrad Jobs Connect, Share & ADVANCE Your Career in Agriculture Thanks for tuning into this week’s episode of AgGrad Live - the podcast helping aspiring, new, and veteran professionals advance their careers in the agriculture industry. If you enjoyed this episode, please subscribe to the show on iTunes, visit our website, and follow us on Facebook, Twitter, and Instagram. Don’t forget to share each episode on your favorite social media platforms to help other professionals advance their careers in the agriculture industry!