Podcasts about everyday entrepreneur

In today's episode we are chatting with my fellow former corporate gal, business coach and founder of The Consultant Code - Holly Knoll. Aside from business coaching, Holly is the host of The Everyday Entrepreneur podcast, creator of The Vine - a community for like-minded professional women in Minneapolis and runs a tech consulting company to assist CIO's and their teams in maturing and growing their operations. Living in Minneapolis, Holly loves to be a dog mom to her Cavalier King Charles Maggie and is always planning her next international adventure. In this episode, we get into: - our own personal transition stories from our corporate careers to entrepreneurship - steps that you can take while still working your 9-5 to prepare to take your next big leap (whatever that may be) - strategies to start building your network while you're still punching someone else's clock CONNECT WITH HOLLY: Instagram: @hollyknoll LinkedIn: Holly Knoll Fire Yourself + Hire Yourself Freebie: Business Blueprint Podcast: Everyday Entrepreneur Podcast | S.4 E.47 When, Why and How to Pivot Your Business with Haley Westfall CONNECT WITH HALEY Instagram: @thehaleywestfall LinkedIn: Haley Westfall Live Event: The Table Experience Live 2/21-2/22/25 in Tempe, Arizona: Get Your Tickets 20 Minute Tactical Audio Training: Table Talk - 4 Steps to Maximizing In Person Events

Join us on a trip down memory lane as we revisit this episode from 2021 featuring the founders of the Everyday Entrepreneur Venture Fund (EEVF), Chip and Stuart Weismiller. The Weismilers and Dr. Corbin delve into the backstory of EEVF and discover the inspirations that led to its creation. Fast forward to the present – the Everday Entreprenur Program is now open for 2024 applications! Don't miss the chance to be part of this exciting opportunity for aspiring entrepreneurs. Key Points Discussed in This EpisodeFounding Inspiration: Uncover the driving force behind the establishment of EEVF and the passion that fueled its inception.Career Lessons: Gain insights from Stuart Weismiller's experience as a financial leader and Chip Weismiller's entrepreneurial journey, exploring the valuable lessons learned that continue to guide their work with EEVF.Student Entrepreneurial Stories: Hear captivating tales of student entrepreneurs who have been impacted by EEVF, showcasing the real-world outcomes of this venture.Aspirations for the Future: Discover the vision and aspirations Chip and Stuart have for EEVF in the years to come, and how they plan to make a lasting impact on student entrepreneurship.Ready to move forward with NACCE? Learn more about the National Association of Community College Entrepreneurship.Follow NACCE on Facebook, Twitter, and LinkedIn.Watch this episode on YouTube!

Belinda Ellsworth is a trailblazer in coaching and speaking with over 25 years of experience. She has built three successful businesses and spoken to tens of thousands of professionals across the globe. Her podcast, Work From Your Happy Place has over 500 podcast episodes and she is a brand enthusiast for everyday entrepreneurs with her My Happy Place subscription box and The Everyday Entrepreneur planner. In this episode of the Woman of Value Podcast: What it means to work from your happy place The pivotal moment that helped Belinda own her value How to overcome self-doubt How women see themselves in sales Website: www.workfromyourhappyplace.com LinkedIn: https://www.linkedin.com/in/belindaellsworth/ Instagram: https://www.instagram.com/workfromyourhappyplace/ Facebook: https://www.facebook.com/workfromyourhappyplace Subscribe/Rate/Review the Woman of Value Podcast! ►► Apple Podcasts http://bit.ly/womanofvalue ►► Spotify http://bit.ly/wovspotify ►► Stitcher http://bit.ly/wovstitcher ►► Get a copy of Sandy's book, Becoming a Woman of Value; How to Thrive in Life and Love https://bit.ly/womanofvaluebook

Capturing the perfect picture can be tricky, but it can also help companies brand and tell their stories. In this episode of the Class E Podcast, we sat down with photographer Jatoya Rector and discussed how she helps companies' brand with her business, Jatoya Lanisha Photography. Additionally, she shares what she learned from the Greenville Starts program, and emphasizes the power of networking and branding. Guest: Jatoya Rector Website: https://jatoyalanishaphotography.pic-time.com/portfolio Host: Mary Sturgill Producers: Kayla Patterson '23 and Isabella Martinez '24   SHOW TRANSCRIPT MARY: Hi there, everyone. Welcome to this episode of the Class E Podcast. I'm your host, Mary Sturgill. You know, this is the podcast that's brought to you through a partnership between the Hill Institute for Innovation and Entrepreneurship here at Furman University and the Communication Studies department here as well. This episode is part of our Everyday Entrepreneur series in which we talk to graduates of the Greenville Starts program about how that program helped them and where they are in their ventures in hopes of inspiring some of you. So we have a very special guest today. Jatoya Rector was in the very first Greenville Starts cohort with me and she joins us here today to talk about her business which is Jatoya Lanisha Photography. Jatoya, it's good to see you.  JATOYA: It's good to see you Mary. I'm so happy to be here. We meet again.  MARY: I know. I know. Our cohort… it was, I mean, I'm sure all of them are like this, but we're the best.  JATOYA: Yeah, exactly.  MARY: But our cohort…we have such camaraderie amongst us and it's so good when we run into each other and see each other at events.  JATOYA: So excited. We're so proud of each other. We made it through and we're all like dreamers you know, going after what we want in life. So that's really good.  MARY: I love that and I mean, that's exactly how I always end my podcast is “Dream Big everybody.” You know? And that's a huge part of what we're doing as entrepreneurs. So let's talk about this. How did you…you have an MBA right? How did you parlay an MBA into photography?  JATOYA: Well, see.. I think that really helped me with like all the admin stuff and everything behind behind the scenes, but it really was, you know, taking something I want to be passionate about like photography. It wasn't as… using the MBA, you know, you don't get to be as creative as you want to be. So photography gave me a creative outlet and it really helped me to showcase, you know, my passion and then being able to work with people is really really what I wanted to do.  MARY: How long ago did you start like taking pictures and when did you discover that photography was your passion?  JATOYA: You know what? I think I've always been taking pictures like in the group of friends, I'm always the picture taker and I just always want to make sure everything, everybody looks good and everything's right. So I think that was always my passion. And I take a lot of pictures myself. So I think that… it's just photography just came to me, especially like branding photography. When I saw like people starting businesses but didn't have those high quality images, and I was like, I can fix that so I picked up a camera and it's been all ever since. MARY: So that's exactly what you do in your company is you help people with their branding. So for people who might not understand how you do that through photography, how do you do that through photography?  JATOYA: Well, it's pretty much taking the person and make… and showing their personality basically. You're gonna take like lifestyle pictures or pictures of you planning, doing things behind the scenes for your business. And I make sure that you have those images so that you can share that with your clients and the clients you want to attract so they can not only see your business, what you produce, but who you are as a person. So it's really about showing the person behind the business.  MARY: And I think that's so important because so many people make decisions on companies to go with. Say they're, you know, searching for something, someone to do something for them or someone to hire. And I know a lot of people are like me, I look at those photographs, and I'm like, who do I connect with?  JATOYA: Right. Exactly. You want to see a little bit of you in that person and you want to have something to connect with that's just beyond the product. You're like, what are they into? Are they a nice person? Do they have pets? You know, what are they doing for vacation? You just want to see them outside of actual work to make sure that you align together.  MARY: Exactly because that's so important. Let's talk about your path to get to opening the company. What did you… what did you do once you, did you go straight through for your masters and work out in the field somewhere?  JATOYA: Yeah, I definitely…So my career path is in IT. So I've worked in IT for over 18 years. I was a Project Manager. Well, that's still kind of what I do now during the day so I still have that day job. But with photography, I pretty much started shooting my friends, family, anyone just to get that practice. Just starting is pretty much what will get you going as you know, just, you know getting out there and getting it going. So once I started, I was like, I can turn this into a business, I was getting really, really good and I was getting a lot of clients. So I was like I need to, you know, formalize this and make this a real thing.  MARY: So you run this on a subscription type of basis. Is that correct?  JATOYA: Yes, I have clients. I have clients that do subscription where they do monthly, like maybe four or five months at a time they subscribe and they have a set price but then I do still do clients who you know pay as they go or whenever they need me. I still have that option as well.  MARY: The photographs that you take are like headshots, lifestyle shots, anything that they might need for websites, potential videos and social media as well.  JATOYA: Yeah. If you're going to an event, you're gonna get an award, you need someone there to take your picture, make sure you have that. Anything that's going on with you personally. And then anything… maybe you want some with your kids or family to show that side of you as well. So anything to do with your lifestyle and then anything to do with your business as well. Yeah.  MARY: So I love that because as you said, you know you're getting an award or something. I'm just, I'm thinking about you know, when back when I was a journalist, all the awards I won. I'm like usually I'm the one taking the picture up here. I'm like hmm, should've had a picture of me getting that award.  JATOYA: Right. You're the winner. You need your picture…  MARY: Exactly.  JATOYA: …up there receiving your award that you can show everybody.  MARY: Right. Right.  MARY: So… some people might think well, what does an MBA have to learn from Greenville Starts, right? So for people who might not know, Greenville Starts is a program that's hosted by the Hill Institute for Innovation and Entrepreneurship with our community partners, the City of Greenville, among others. It's an eight week program that people go into and they meet like twice a week. And it gives them training and connections and we meet with people who have access to capital who could help you get access to capital, anything to either launch or grow your business. So some people might say, well, what does an MBA need to do Greenville starts for?  JATOYA: Because Greenville Starts was an awesome opportunity. It was about the networking like it was the people in the community who came in and like really poured into us and then you don't know what you don't know.  MARY: Right.  JATOYA: Like, exactly. It's about… they were telling us things and businesses and places to apply for things that we didn't know and then there's a legal side of things. So, you're not a lawyer, so they had someone come in and tell us, you know about IPs and things like that. So it was really about them pouring into the behind the scenes and how to actually run a successful business that you just really wouldn't know unless you had the opportunity to connect with folks.  MARY: Yeah, for sure.Did you… what were some of the takeaways that you were like, okay, I have to apply this to my business in particular?  JATOYA: I think the basic… the major takeaway was I needed to really formulate my pitch on where I'm reaching clients or reaching out to investors, really formulating what I need and kind of putting that in a very executive and clean place. I mean, clean order so that we can like understand what our needs are. I think the program really helped us to focus and streamline our needs and what our ask is, when we go out to the community and we present ourselves or we ask, we're in front of investors, we know how to you know, go down our executive summary and kind of formulate that ask.  MARY: Right. So…and to be able to tell your story.  JATOYA: And tell our story. Absolutely.  MARY: So important, so important. What…you know, lots of us fail. I mean, you still of course are doing two things at one time…running the company And still working in IT. But what…has there been a time when you have failed, but you've learned something from it that you can share with our audience?  JATOYA: I think it would be dealing with overworking yourself and burnout. So it's really like being able to stay on top of all the tasks you have to do. Once you put on the CEO hat, that's not your only hat.  MARY: RIGHT.  JATOYA: And you have to, you know, do customer relations and everything like that. So I think failing would be, you know, overbooking yourself or overworking yourself and not having that balance. And I really think that's really important with me right now is just finding, getting in the right tools and resources, even the right people to help you along the way so that you could actually scale so yeah, I think that would be it.  MARY: So where are you now in… in the process, are you because you can't be everywhere. And most I would think that most of these photography sessions probably take place nights and weekends because of other people's schedules, not just yours.  JATOYA: Right.  MARY: And then that leaves you with no personal time. How are you balancing that? What kinds of things are you doing?  JATOYA: Oh, really, it's all about my calendar. So I literally live off my calendar, blocking off those weekends and making those vacation plans and making sure I have that time blocked off and being available for my clients to be in… I'm flexible, and they're pretty much flexible too. So if I do run into a time where I need that break, they're always willing to kind of say we can move it to this day. And it just, yeah, just making sure you block your time out. Absolutely.  MARY: What other advice do you have that you've… something that you've learned that you're like, oh, I wish I'd known that before I started?  JATOYA: I think I wish I would have learned the power of networking. I think that we, we go through life and we're like, learning all these things and we're, you know, getting our degrees and we're working working really hard but it's really relationships that's gonna take your business to the next level. It's really people knowing people knowing people so it's really about getting out there and I wish I would have, you know, got out there earlier. So as you know, making your face known in the community so that you can meet the right people to kind of propel you into your dreams.  MARY: Yeah. I want to talk a little bit more about the branding and how just good photography helps with branding. What are some of the things that you've noticed that you've been able to help your customers with, just by upgrading their photography on their websites and on their social media?  JATOYA: Yeah, I think that… I think that branding is, I think people don't understand what branding is. It's not like modeling or high fashion. So being able to kind of tell your story and make them comfortable with themselves and not thinking they have to pose and do all this high fashion runway type of thing. People get that confused and branding is more about, you know, you relaxing into who you are. Your genuine smile, your genuine, you know, activities that you will be doing on your laptop, on your phone. I think having people just calm down and understand that it's not you, it's not all about you posing, it's about you just being your natural self in front of a camera.  MARY: And, and you as a photographer being able to capture that, I think.  JATOYA: Absolutely. And bringing that out of people because a lot of people are super nervous. And I, it's just like calming them down and saying this is this is not, you know, anything that's gonna be scary, I'm gonna work with you and I'm definitely gonna guide you so you don't have to worry.  MARY: Yeah. So it's really a lot of, of human interaction and…  JATOYA: Yeah.  MARY: It really takes some people skills to be able to do that.  JATOYA: Absolutely. Absolutely. I get that a lot that people like, oh, God, I was really nervous. But then you got here and I got here. I'm very comfortable with you. So it's a lot of calming them down, talking to them, letting them know it's gonna be okay. And yeah, just really having that personal time with them before we get started to say hey, this is what we're gonna do. And everything's gonna be okay.  MARY: Yeah, it's always gonna be okay. Because you can always take another picture.  JATOYA: Right. I show them like, look, this is how it's going. So they are always comfortable. Like okay, this is going okay,  MARY: And they're like okay, it's better than I thought.  JATOYA: Absolutely.  MARY: Like I have a sister who wants no pictures whatsoever ever taken of her. And she would be, she would be one of those clients that you have to work with.  JATOYA: You look good. You look great. Look at this. I'm always like, trying to let them see what I'm doing so they get comfortable.  MARY: Yeah. What is your plan to grow that because like I said, there's only one of you right? And you can only do so much.  JATOYA: Right. Jatoya's going to need a team. So right now I'm thinking I'm gonna need the space so I'm… I want a creative space where there's like different setups, like different scenes, living room, bedroom, couch that I can have. And then I'm going to need a team that's definitely going to be able to help me with that and grow. Also, you know, having people who can go out and shoot the content for me and bring it back to me to edit or you know, watch…even train editors so it's gonna be really about building Jatoya's team and finding the space that I need to create this studio that can translate to really good content for whoever needs it.  MARY: Yeah. And that's huge to be able to have that space that people can come to you that you don't necessarily have to travel to them all the time.  JATOYA: All the time. Right. And I'm definitely willing, but yeah, having that space they can come to. Because some people don't have, you know, offices. A lot of people work out of their homes…  MARY: Right.  JATOYA: …as entrepreneurs, so having that space they can come to looks really, really good and is what I want to have.  MARY: Yeah. And that you can change. Because you don't want everybody to be looking exactly the same.  JATOYA: Exactly. Change some things out Make it whatever they would need it to be.  MARY: Exactly. So it reflects their own personality.  JATOYA: Right.  MARY: I love that. So how do people who want to get in touch with you… how do they do that?  JATOYA: There are several ways. They can follow me on Instagram @theimagequeen. My website is Jatoya Lanisha Photography.com and they can find me on Facebook - Jatoya Lanisha.  MARY: I love your Instagram handle.  JATOYA: Thank you! I know. I was like, how is this available?  MARY: I know. This is so good.  JATOYA: It's perfect.  MARY: It is perfect. People who are watching this on YouTube will know what we mean when we say it is perfect. Because you are… she's a hot tamale. That's what she is. So, she is the image queen.  MARY: So Jatoya, before I let you go, do you have one more piece of advice for anybody who might be thinking it's just not the right time to start a business?  JATOYA: For anyone thinking it's not the right time, now is the time because there's no other time than now. If you wait, you're, you're just delaying your progress. You have to start to get started. So it's just basically get out there, get it going and follow your dreams because if you believe in it, and you have that passion, people are gonna come to you and be attracted. So, now is the time.  MARY: Yeah, I love that. Gotta start to get started.  JATOYA: You gotta start to get started.  MARY: That should be your motto.  JATOYA: That's right.  MARY: That should be every entrepreneur's motto.  JATOYA: Absolutely.  MARY: Jatoya, thank you so much for joining me today. JATOYA: Thank you for having me. I loved it. I loved seeing you.  MARY: It was so much fun. Good seeing you too.  MARY: All right, guys. Remember if you know of anyone who's an entrepreneur, or you're an entrepreneur yourself, Greenville Starts is a great place to get that jumpstart into your business, no matter what level your business is at if it's just an idea in your head or if maybe you've started and you have some clients, but you just got to figure out how to get to the next level so that maybe you can leave your job and really do this full time whatever the case may be, Greenville Starts is a great place to start. However, just Google Greenville starts at Furman and get yourself on the list for the very next cohort that's coming up. We are both advocates that will say you will not regret putting in the time to do that. That does it for this episode of the Class E Podcast. Remember guys this podcast is brought to you through a partnership between the Hill Institute for Innovation and Entrepreneurship, and the Communication Studies Department here at Furman University. It's produced by student producers Kayla Patterson and Eliza Polich, who are a prime example of the Furman Advantage here and they are just wonderful producers. They put in a lot of hard work. I want you to check out our YouTube channel if you like watching people talk instead of listening to them, go over to YouTube and check out our new YouTube channel there but of course you can find the podcast wherever you listen to your podcast. We'd love to hear from you as well. So if you have any comments or whatever, just pop them in there on the comments on our website or on our YouTube channel as well. Thanks for tuning in everybody. I'm Mary Sturgill. Dream big everybody.    

With dessert comes happiness, and happiness can breed employee morale get your company noticed. In this episode of the Class E Podcast, we sat down with Stufona Latta, founder and CEO of the desert consulting company, Bake Your Mark. In our conversation, Stufona discusses the need for companies to maintain employee morale and innovative ways to share the company brand. We discuss how her company, Bake Your Mark fulfills both those needs. Stufona also shares how valuable the Greenville Starts program was for her and urges entrepreneurs to immerse themselves into communities of like-minded individuals. Guest: Stufona Latta Host: Mary Sturgill Producer: Isabella Martinez '24   TRANSCRIPT: MARY: Hi, everyone, welcome to the Class E Podcast. I'm your host Mary Sturgill. This is the podcast that's brought to you through a partnership between the Hill Institute for Innovation and Entrepreneurship and the Communication Studies Department here at Furman University. And this particular episode is part of our Everyday Entrepreneur series in which we talk with graduates of the Greenville Starts program in hopes that us sharing their stories with you will help inspire you to take whatever idea you have and make it into a venture. So today we have a very special sweet guest, Stufona Latta, who is the CEO and sugar maven…  STUFONA: That's me.  MARY: …at Bake Your Mark. Welcome to the show, Stufona.  STUFONA: Thank you for having me.  MARY: I love this… the sugar maven.  STUFONA: That's me.  MARY: That's what you call yourself?  STUFONA: It is because I feel like, you know, all things dessert, it's sweet. I'm very knowledgeable. So I'm a maven in it. So, there you go.  MARY: There you go. So how did you come up with Bake Your Mark and exactly for our viewers and listeners who don't really know what that is, what is your company?  STUFONA: So Bake Your Mark is a dessert consulting company, primarily business to business. And basically what I'm doing is that I am helping companies bake their mark, increase their branding through desserts.  MARY: Yeah, I love this. So the types of…give us some indications of the types of folks who come to you and say okay, I want to, I want to bake my mark. And you're really putting their logos on edibles.  STUFONA: Correct.  MARY:I should say… clarify edibles…sweets.  STUFONA: So I had… one company reached out to me. It was a fairly new HR department and they didn't know their employees. And so they said, hey, you know, we just want to have something to go with our chat. We're going to have them come in the break rooms. I was like, okay, what about cookies? They were like okay. So they got their flavors together. And it was called, like, chat with Chris and Shawn.  MARY: Yeah.  STUFONA: Get the cookies. They didn't know I was gonna put their logo on it. So I did and they were like, we don't care how this tastes, we're going to use them. I'm like okay. And they had employees that they had the cookies. They had some employees that didn't make the chat, but they would come and say hey, do you have any of those cookies left? We heard about them. And so they were able to engage with employees they otherwise wouldn't have met just on the fact that we heard that the new HR team had some really good cookies.  MARY: Right.  STUFONA: You know, let's kind of check them out. So I think that's how it helps because as far as human resources, fairly new, you are able to engage with employees that you may have missed just because you work a different shift or whatnot.  MARY: Yeah, so here I am limiting my thinking. I was thinking, oh, this is a great way to reach customers. But it's like you said it's a great way to reach your employees as well. And I would think build loyalty and employee morale.  STUFONA: Correct.  MARY: Yeah.  STUFONA: And that was kind of my thinking behind it…  MARY: Yeah.  STUFONA: …is that it's about connection.  MARY: Yeah. STUFONA: Whether you're connecting with your employees on a personal level or clients on a personal level, because I do love a branded item. I have all my pens and notebooks that if you really give a dessert, which let's just say you know, they really like brownies, so you give them a brownie with  MARY: Your logo right there.  STUFONA: Class E Podcast on there.  MARY: Yeah.  STUFONA: And then they're like, oh my gosh, this is so good. I remember when my grandma made these and then it's kind of… they're tying that food memory in with the podcast and it's just like, oh, that's kind of cool.  MARY: Yeah, that's so smart.  STUFONA: Yeah.  MARY: So I… this is, this can fill another niche in branding, as you say with a company. I mean, they have their pens and their T-shirts and their whatevers… their swag that they give people but we have such strong food memories. I think you're right about that. That if you connect through a food memory, then that kind of solidifies that, that branding even more than a t-shirt or a pen would.  STUFONA: Exactly.  MARY: I would think.  STUFONA: And that was kind of my rationale behind it.  MARY: Yeah.  STUFONA: It's just like if you can tie your brand to a positive memory, that's an instant connection. And then it's kind of like, you know, let's say we want to see which podcast...okay, which university I want to attend.  MARY: Right, right.  STUFONA:  Well, Furman did this for me.  MARY: Yeah.I remember that chocolate chip cookie from the DH.  STUFONA: And I wasn't even a student there. So what would they do for me as, you know, once I'm enrolled?  MARY: Right.  STUFONA: And so that's kind of my thinking behind it.  MARY: Yeah.  STUFONA: …is that, you know, if they just do this, just because, what will they actually do once I'm a part of the Furman family?  MARY: Right.  STUFONA: And so…  MARY: I love that. So how long ago did you start baking and how did you discover that you had that passion?  STUFONA: So, I grew up around baking. Both my mother and father…they always kept something sweet in the house, but I was one that… I had to stay out the kitchen. I couldn't. I could only lick the beaters afterwards. That was it. That was the extent. And so my mom passed when I was 20. I was a sophomore in college. And I didn't know it, but I think I use it as a way to kind of continue that continuation.  MARY: Right, that connection to her. STUFONA: That connection. Correct. And then my father just passed in December. And I found… he was… had this famous apple cake and I found the recipe for it and so… MARY: Was that the one you brought to us at Greenville Starts? STUFONA: It's not. I did bring an apple cake, but it isn't. Yeah. Nope. That's not it, it's a different one. So, it's just that. It's like alright, two different apple cakes, but this one reminds me of my father.   MARY: But that's that memory that we're talking about too. I mean, that connection. Yeah. So you have the connection to both your parents. And so that kind of… I love that because that's kind of carrying on the traditions of the family, you know?  STUFONA: Yeah, and it was just their pastime.  MARY: Right.  STUFONA: I don't know if they ever wanted to do it as a career.  MARY: Right.  STUFONA: But I was like, hey, you know, I'm good at it and I would bring things to work all the time, like anytime I'd see a recipe, I'd bake it, take it to work and everybody would be like, oh, we would buy that from you. You know, you need to go bake and so that's what I did.  MARY: So when did you start Bake Your Mark?  STUFONA: I started Bake Your Mark April of 2020.  MARY: Oh, wow.  STUFONA: Right in the midst of the pandemic. Right when no one could go do anything or celebrate with loved ones.  MARY: Right.  STUFONA: And so that's kind of how I came up with the individual packaging just to kind of… even know we're hopefully, you know, out of it… new normal, whatever you want to call it. Still, just as that precaution, I do like to do individual servings and…  MARY: Individually packaged.  STUFONA: Right. So, it's like, okay, who's hands been on this?  MARY: That's a good idea. And it makes them, if somebody's at an event or at a workshop or conference or whatever their company is hosting, they can take that and put it in their purse and, you know, have a little snack later.  STUFONA: Right.  MARY: So, it continues to kind of put that brand out there. So, Stufona, you used a human resource as an example. You work in human resources so you see the connections with that.  STUFONA: I do.  MARY: What other aspects of that particular part of your background have you been able to incorporate into the business?  STUFONA: That… being in human resources I really was able to see how some employees could feel like they're just a cog in the wheel. You know, you really don't get anything personalized. You have someone that works for your company, let's say 25 years.  MARY: Yeah.  STUFONA: They've gotten married, had children, children have grown up, all within that same company. How do you recognize that?  MARY: Right.  STUFONA: Like we recognize, you know, years of service and work anniversaries or birthdays, but what do you do for someone whose child has just graduated high school going off to college, and now they're an empty nester all within a timeframe of them working for you.  MARY: Right. They've lived their whole lives there, their whole adult lives there. Yeah, yeah.  STUFONA: You know, what company actually says…  MARY: We appreciate you.  STUFONA: Yeah, we appreciate you and you know, eat all these brownies on your way to take your child to college.  MARY: Yes.  STUFONA: Because we know you're gonna need them.  MARY: Yeah, exactly. Even little things like that make such a huge difference in making your employees feel like they are valued and they are appreciated.  STUFONA: And it's not a grand statement.  MARY: No.  STUFONA: Because we all know it's just the little things.   MARY: Exactly.  STUFONA: You know, thinking of you, again, like my sister passed away while I worked at my previous company, and, you know, of course I only had, you know, condolences, but there really wasn't anything else. And so, for companies that really value or want to show that they value their employees, this is a way for them to do so.  MARY: In a personal way I think.  STUFONA: Very personal.  MARY: Yeah. I love this. I love this. So you were in the first Greenville Starts cohort with me, and we loved being your guinea pigs with all of the recipes that you brought in and stuff. It was so much fun.  STUFONA: Oh yeah.  MARY: What were some of the takeaways that you got from that experience that you have now put forth into your business?  STUFONA: For me, again, it's all about meeting new people.  MARY: Yeah. STUFONA: And so we were all you know, different stages of our entrepreneurial journey. We could all keep in touch and I found ways that oh, they can help me, you know, I can use this in the future or really be able to bounce off ideas. And what I realized is kind of forging I guess, the City of Greenville and Furman University. So you have like the educational component, which is what Greenville Starts was doing plus you had the city backing it which means…says to me, you know…  MARY: They believe in you.  STUFONA: Yeah, so, I really enjoy that. I really enjoy teams that we had and the people, the speakers that we had. I actually met with...  MARY: Oh, yeah.  STUFONA: …recently about a month or so ago. MARY: Yeah.   STUFONA: Just to kind of talk about it. And again, I wouldn't have been introduced to that particular company had I not participated in Greenville Starts.  MARY: Right.  STUFONA: So, just kind of learning and getting the knowledge of… these are some things that we need to consider while we're doing business.  MARY: Right. I completely agree with that. The… such good connections for you because as you're sitting here, I'm always brainstorming, you know, entrepreneurs, we all are and I'm brainstorming, oh, what a great connection for you because of this and this and this, right? And so you never know what… I mean, so obviously, we had the connection number there, you know, with the 26 or 29 people that were in our cohort, but all of the, the professionals in their areas because that's one of the great things that Greenville Starts does is that it brings professionals in, you know, the area of law or the area of marketing or PR and branding and that kind of thing. And because we can't be experts in every single thing. So we got all of those touch points with all of those great speakers and all those great people and connections that we can now take with us and use or say hey, I connect with other people because I look at myself as a connector as well. And I'm like, oh, well, I met this person that would really help you with your mentor.  STUFONA: Exactly.   MARY: And the wider we cast those nets with our connections and our network, the better we all are.  STUFONA: Exactly. And then for me, I know there's always a lot of talk, especially with tech companies about scaling up, scale up, scale up, sell it off. But what happens is that once the business has been sold… yes, it's good for the owner, but there's no longer an economic impact potentially if they leave Greenville.  MARY: Right.  STUFONA: Whereas for me…  MARY: Which many of them do. When they scale up like that, they do leave Greenville. Yeah.  STUFONA: For me, I want to be kind of rooted so I always say scale deep. Kind of want to be entrenched…  MARY: Oh, I like that. Scale deep.  STUFONA: …in the community.  MARY: I just got goosebumps.  STUFONA: So, you know, I want to be entrenched in my community. I am a native of this area so and I've seen the changes and I see the good things.  MARY: Right.  STUFONA: And so, again, like I said, company that follows an employee, I want a company to use me for that same thing. I remember when they started up and now they are celebrating their 5 million mark of revenue.  MARY: Yeah, yeah.  STUFONA: And we're still here and we're all in this together. And I would love for my product to be a part of that from the start, hey, new employee here you go to, you know, this employee is now the CFO.  MARY: Right.  STUFONA: But they started out as an analyst. Anything. So that growth and development within your company, I want to be able to do that and keep it here in Greenville.  MARY: I love that because most of the time you're right as entrepreneurs, especially in the tech field. It's like let's grow the business, scale it up and then somebody's going to purchase this and we're gonna make a lot of money off of this. And that's their sole goal, which is fine. And that's great. That's amazing for them. And amazing for the, you know, sometimes amazing for the people who work there, if they're well taken care of in that transition. But you're right, oftentimes those companies do then leave and take because they're part of a larger company now, they're headquartered now in Nebraska, or wherever, or Silicon Valley or whatever. And so I think what you said about scaling deep is so important as well, and I think that many of us need to take another look at that, right? So it's not just about scaling up, it's about keeping our roots here.  STUFONA: Exactly.  MARY: But, but growing as much as we can. And then of course, I mean, you could be nationwide because you can ship and you can do whatever so it's, it's you can scale…  STUFONA: But I'm still paying these South Carolina taxes.  MARY: Exactly. Exactly. But… and that's something that you learn about in Greenville Starts is when you have to do these things.  STUFONA: Yes.  MARY: But the potential for that is, is still there as well. Right? And you could franchise and there are multiple ways that you could scale up it while still staying deep, but I think that's what, as entrepreneurs, we look at and we recognize, right?  STUFONA: That's it.  MARY: What is a piece of advice that you have for someone who thinks they have a good idea but they haven't taken that step yet, or maybe they've started and they… now they're stuck and they just don't know where to go from here?  STUFONA: My first piece of advice would be for them to get out of their own way. Because really, that's what stops us…  MARY: That's so true.  STUFONA: Our fear, our just whatever, like we feel like inadequacy or anything, but there is someone to buy everything.  MARY: Right.  STUFONA: And you can say man, why didn't I think of that banana slicer?  MARY: Yeah.  STUFONA: Even if it's just a gag gift,  MARY: Right and I mean, so many people love gadgets, especially so I would buy a banana slicer.  STUFONA: And then the second piece would be, again to find a program such as Greenville Starts to participate in to see that you're not alone. Like yes, you may have this particular endeavor that's different from everyone else, but you're pretty much gonna find people that are in the same starting places.  MARY: Yeah.  STUFONA: And so even though you may be out in left field, you're all playing baseball.  MARY: Exactly.  STUFONA: It's a team.  MARY: And it takes, it takes everybody to create that ecosystem and create that team. Because I mean, I learned so much from everybody in that class, and just about different…even our businesses were totally different. There are certain things that you can take obviously and apply to your own business, even if it's totally like we had a bunch of really cool tech guys in our, in our cohort that I sat and talked with, and I learned a lot and I was like, okay, I can, I can take that idea and apply it to mine.  STUFONA: We all need to protect our brand.  MARY: Yep.  STUFONA: So, you know, we all have to make sure we're following the right rules and regulations and filing our taxes or whatnot.  MARY: Right.  STUFONA: Making sure we have the proper registration. So, you know, there are basic tenets that we all have to follow regardless of what we're actually pursuing.  MARY: Right. 100% 100% So Stufona, what's next for you and Bake Your Mark?  STUFONA: So, I'm out at Travelers Rest Farmers Market through October and I really love going out there because first of all, it's… but I really enjoy meeting the individual people and each week I kind of design a different menu. And so that helps me see what sells, what doesn't…  MARY: Oh yeah. You're doing market research.  STUFONA: Right.  MARY: Love it. Yeah.  STUFONA: Right. And then as far as company wide, it's just helping companies get that loyalty and that recognition for their brand and then also doing the same for myself. So kind of trying to do a little market strategies to see, you know, what will be the best avenue for me to do that.  MARY: Yeah. So if someone wants to hire you to brand some things, some items, some really delicious dessert items for their company, how do they get in touch with you?  STUFONA: They can submit a request via my website www.bakeyourmark.com and then I'm also on Instagram @bake.your.mark. So, those would be the two best ways… to shoot me a DM.  MARY: Or go talk to her at the Travelers Rest Farmers Market.  STUFONA: Oh yeah. Talk to me there.  MARY: Because you might walk away with some things. I guarantee it. Stufona, thank you so much for joining us.  STUFONA: Of course. Thanks for having me.  MARY: Oh, you have a special offer for anybody who listens to the broadcast.  STUFONA: That's right.  MARY: Yeah, let's talk about that.  STUFONA: Anyone that wants to try me out, which I don't know why you wouldn't, but okay.  MARY: I don't know either because it's good.  STUFONA: You can get 10% off your first order. Just mention that you heard about me on Class E.  MARY: Alright, perfect. So make sure that you mention to her when you talk to her that you heard about her company, Bake Your Mark, on the Class E Podcast and you get 10% off your first order. That's a great little discount there. Stufona, thank you so much.   STUFONA: Thank you.   MARY: All right, everyone. That does it for this episode of the Class E Podcast. I'm your host Mary Sturgilll. Remember, this is the podcast that's brought to you through a partnership between the Hill Institute for Innovation and Entrepreneurship at Furman University and the Communication Studies department. It is produced by two student producers, Kayla Patterson and Eliza Polich. This is a true example of the Furman Advantage because these students do everything it takes to put on this podcast including the marketing and promotion for it. The other thing I want to remind you is that you, if you want to join the Greenville Starts program, all you have to do is Google Greenville Starts and Furman and it should be the very first thing that pops up when you do that. And check to see… the cohort may be full but you can get yourself on a list for the very next cohort because this is an ongoing thing. So make sure that you or if you have friends or family members who have a great idea, push them to do that because they will not regret it. Alright, that does it for this episode of the Class E Podcast. Again I'm your host Mary Sturgill. Dream big everybody.  

Host Rong Rong, FSA, CPCU, and Arthur da Silva, FSA, FCIA, talk about how dancing and music relate to an actuarial career and what day-to-day work is like in a start-up company.

Host Rong Rong, FSA, CPCU, learns about uncommon actuarial and entrepreneurship experiences with generalist actuary Sam Wehner, ASA, MAAA.

Host Rong Rong, FSA, CPCU, talks with Victor Zhao, FSA, CERA, about his career journey from traditional actuarial roles to working at Eden Health, a tech start-up working to accelerate growth in primary health care.

Start Living Like an Everyday Entrepreneur E1 Emmanuel and Angela meet up with AC Brown and Jo Latham to discuss how we can start living more like everyday entrepreneurs if we want to be happier and more fulfilled. Jo is a senior sales director at Mary Kay Cosmetics. And AC is a certified public accountant […] The post Start Living Like an Everyday Entrepreneur E1 appeared first on Business RadioX ®.

The entrepreneurship journey, 2023 recap, and finding what really matters this year. Key points: Theme of Discipline, intentional choices, adapting through changes, inner-work, resurrection, looking within, healthy life balance, and growth mindset mentality. Contact: kathrinmaellc@gmail.com for any questions, feedback, collaborations. IG: @kathrinmaellc @theeverydayentrepreneur_

Host Rong Rong, FSA, CPCU, talks with inspirational entrepreneur Aree Bly about Aree's entrepreneurial journey and other fun things.

Are you a slave to your own calendar? Does it seem like there's never enough time to get done everything that needs to get done? Then this episode is definitely for you.In today's episode, I brought on a very special guest. Say hello to Chelsey Newmeyer, time management and productivity expert, small business coach, entrepreneur, and navy spouse. In this episode, you'll learn how to manage your schedule in a way that works for you.In This Interview We CoverTime blocking in bigger chunksWhy you don't have to schedule every minute of every dayProcess-based vs. results-based goalsCreating a schedule that works for youAnd so much more!Links From The ShowConnect with ChelseyWebsite: www.chelseynewmyer.comInstagram: https://www.instagram.com/chelseyncoaching/LinkedIn: www.linkedin.com/company/chelsey-newmyer-coachingPodcast: https://podcasts.apple.com/us/podcast/from-overwhelmed-to-under-control/id1622279871Connect with Walk 2 Wealth: https://www.linktr.ee/walk2wealth/More About Chelsey NewmeyerChelsey Newmyer is a nerd for all things time management and productivity. After years of reading frustrating productivity advice that didn't match her life, she started her coaching business to help small solopreneurs and Military Spouses maximize their time by getting the personalized productivity they need to reach their goals. She's a Navy spouse and currently live on Guantanamo Bay Naval Base in Cuba with my husband and their dog, Leia.Support the showHOW TO SUPPORT THE WALK 2 WEALTH PODCAST: walk2wealth.supercast.com 1. Subscribe, Rate, & Review us on Apple Podcasts, Spotify, YouTube, or your favorite podcast platform. 2. Share Episodes with your family, friends, and co-workers. 3. Donate what you can financially to help us continue to bring great content that inspires you, and people like you around the world!4. If you want access to EXCLUSIVE content, live interviews, Ask Me Anything calls, our wealth-building community and so much more...BECOME A SUBSCRIBER TODAY! 5. If you don't want a subscription BUT, you know someone who would find it valuable. GIFT A SUBSCRIPTION NOW and help them progress in their Walk 2 Wealth.

The Everyday Entrepreneur co-hosting with Kat on the Growth Mindset Show as they Interview Nate Calima.  Why a good mentor will spur you into action. Why you may not be ready to start your business.  Is Self-Development important? Social Media: @natecalima https://www.instagram.com/natecalima/ @theeverydayentrepreneur_ https://www.instagram.com/theeverydayentrepreneur_/ @kathrinmaellc https://www.instagram.com/kathrinmaellc/

Growth Mindset Podcast Show with Everyday Entrepreneur. Topic: Healing your money! What is your relationship with money? What were your beliefs around money growing up? You want to start and side-hustle or business, but are uncomfortable with talking about money? A very important conversation to have with yourself when it comes to taking steps towards your goals and dreams. Tune in!

In this conversation with Dionne Sandiford, a member of the first class of the GVL Starts program shares her story of creating Cozy Covers. In this conversation, we discuss how GVL starts helped propel her to the next level as well as some serendipitous events that took place that enabled her to launch her company in April. Guest: Dionne Sandiford Website: https://mycozycovers.com/ Host: Mary Sturgill Producers: Emma Kerr '22 and Eliza Polich '23

In this episode, we chat with Zachery Long and Chandler Stephens about their new APP, Sustain EDU.  The future is data-driven and Sustain EDU, helps their clients use it to better serve their constituents. Guests: Zachery Long and Chandler Stephens  Host: Mary Sturgill Producers: Emma Kerr and Eliza Polich

The Everyday Entrepreneur...Rob Basso (RobBasso.com)Our 30-minute conversation covered a wide range of business issues, and provided great nuggets of information, advice and lessons from experience for business owners, executives, aspiring entrepreneurs and more.Particularly, as we all are finding our way in the post-Covid age!Know by the nickname The Everyday Entrepreneur,  your host Mike Haltman first met Rob Basso many years ago through business development events, and then had the opportunity to speak in more depth at a book signing for Rob's book, The Everyday Entrepreneur.Rob has been interviewed a great many times on various television and cable channels, and he speaks to topics of great interest including entrepreneurship, small business success, striving for financial freedom and best practices in business to name just a few.He is very involved in philanthropy, and in fact your host Mike and Rob both participated as boxers in the Long Island Fight for Charity.To categorize Rob and his endeavors in a few simple words, he is an Investor, Coach, Mentor, Real Estate Investor, Consultant, Sales and Marketing Expert and CEO for hire.His book serves as a primer for pursuing entrepreneurial ambitions and achieving success, and over the next 30-minutes or so we will explore some of his lessons and thoughts.The Everyday Entrepreneur is filled with strategies and powerful anecdotes about defining and setting goals and pushing for entrepreneurial success, Inside it reveals how readers can apply the ambitions of a go-getter in their own lives, position themselves ahead of the pack, examine how to calculate risk, and understand the mindset necessary to venture forward on their own.It's filled with valuable lessons about driving business growth and honing your entrepreneurial instincts to the fullest and it includes thoughtful interviews of successful individuals from diverse backgroundsRob Basso can be reached by email here, bassorob@gmail.com.____________________________________________Do You Ever Wonder? is brought to you by New York title insurance provider Hallmark Abstract Service.Hallmark Abstract Service...You Buy, We Protect!What's your favorite podcast platform? Do You Ever Wonder? is on there!Apple : https://podcasts.apple.com/podcast/id1589834260Spotify : https://open.spotify.com/show/29rcULIGYPoa2k1SL1nfebGoogle : https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5idXp6c3Byb3V0LmNvbS8xODYyOTg2LnJzcw==Amazon : https://music.amazon.com/podcasts/5824f1cf-0719-4617-b874-e9ff1f38456e/do-you-ever-wonder-with-your-host-mike-haltmanStitcher Podcasts : https://www.stitcher.com/s?fid=657987iHeart Radio : https://iheart.com/podcast/90144298/Pandora: https://www.pandora.com/podcast/do-you-ever-wonderwith-your-host-mike-haltman/PC:78342

In this episode, we talk with Eric Cooperman of Bottle Titan. Eric was a member of the first GVL Starts cohort and as the winner of the pitch competition, won $5,000 and office space for a year. He is well on his way to launching Bottle Titan and in this conversation, he shares his journey and what he's learned through the process. Host: Mary Sturgill Producers: Emma Kerr '22  & Eliza Polich '23

In this episode of our Everyday Entrepreneur segment in the Class E Podcast, we talk with Joey Loman, the founder of Synergy Mill.  Synergy Mill is a maker space in Greenville, SC that not only welcomes all crafters and hobbyists but is creating space for Innovators as an idea Incubator.  Joey shares his story in this segment.  Guest: Joey Loman Host: Mary Sturgill Producers: Eliza Polich and Emma Kerr LInks: https://synergymill.com/

In our new special segment of the Class E Podcast, Everyday Entrepreneur, we talk with Marni Peters, serial entrepreneur and inventor. Marni shares with us her latest innovative venture, LuMend Light Therapy. Hear about how the GVL Starts program helped her plan this new venture. GVL Starts is made possible through a partnership between The Hill Institute for Innovation and Entrepreneurship at Furman and the City of Greenville. Guest: Marni Peters Host: Mary Sturgill Producers: Emma Kerr '22 and Eliza Polich '23

Have you wanted to start a side hustle but you're scared? Or not sure what you should do? Today we are excited to interview Liz from Ambitious Adulting- online business consultant and personal finance mentor. Liz built her side hustle into her main income stream and now teaches others how to do the same thing! In this episode we discuss how to: - Stop living pay check to pay check. - Service based vs product based business models. - Monetize the skills you ALREADY have. - What to do when you don't think you have enough time. - How to deal with motivation, or lack thereof. - What to do if you don't feel entrepreneurial. You can find Liz on IG and TikTok @ambitiousadulting as well as www.ambitiousadulting.com We interview guests all the time who share their financial stories. If you're looking for more financial real life stories, we post episodes every Wednesday.
If YOU have a story you would like to share with us please email us at financialclassroom@gmail.com It would also help us out a lot if you subscribe and leave a review on our various podcast platforms! EQ bank is offering 1.5% interest on their savings account! A great place to keep that emergency fund so that it grows WITH inflation! To sign up click on this link: https://api.fintelconnect.com/t/l/5fff1c608284ff001db5f305

In this week's episode of MasterMind Podcast, Malia and Chris are discussing what it takes to be an entrepreneur in today's society. The duo reviewed "Total Rethink: Why Entrepreneurs Should Act Like Revolutionaries" by David McCourt. During the episode, Malia and Chris discuss the limitations you can put on your creative thinking as an entrepreneur. Malia explains why she decided to launch her tv network post graduating from college. Chris real life example when asked can you teach entrepreneurship or are creative entrepreneurs born that way? Malia and Chris also reflect on some of the things they wish they would have done 5 years ago. If you're on the path of becoming an entrepreneur this is definitely the episode you want to listen to. Make sure you're following and subscribed to us on all platforms to keep up with our lit reviews and to join our reading community if you want to tap into more success, learn more about entrepreneurship, invest in yourself or if you simply like reading for fun: Twitter, Instagram, Facebook, Spotify, Stitcher, iHeart Radio, Youtube, and Apple Podcast. From Los Angeles, California to Charlotte, North Carolina, reading has NEVER been this lit!!! Click here to turn snacks into stacks with Vending University. Please rate review and subscribe to our podcast! ⭐️⭐️⭐️⭐️⭐️

A right balance between business and creative is the key to any digital business. I sit down with Canadian Real Estate Mogul Carlo Batara on his podcast "Errday Entrepreneur" --- Send in a voice message: https://podcasters.spotify.com/pod/show/discoverthefounder/message

Terry is a fitness and business coach and strategist, the founder of TrainOD and Alternative Influence Coaching Company and the Author of the new book: A Failure's Guide to Business Success: The 10 step guide for the everyday entreprenuer. _____ Learn more about Terry! Get his book on Amazon: “A Failure’s Guid to Business Success: A 10 Step Guide for the Everyday Entrepreneur on Amazon On Facebook: Alternative Influence Coaching Company On Instagram: @alternativeinfluencecoaching Terry on Instagram: @k_terry_b _____ In this episode, Learn about: 3:30 -4:30: What sparked interest in business: “This is how you run a business”  7:19 - 8:10: Artists vs. Managers vs. Entrepreneurs. Who is a serial risk taker. 17:32 - 18:21: Passion doesn’t pay the bills  20:27 - 21:43: What entrepreneurs are skipping over (side hustle, side revenue, and “I can do it by myself”) Yes, you can go fast by yourself. If you want to go far, take someone with you.  22:22 - 23:55: How to get past those weaknesses — be their friend, make sure they feel heard. Listen. And WAIT.  28:36 - 29:20: Temptation to recast a new vision, “let’s just rebrand it!” Remembering that the vision needs to connect, it has to be clear  _____ Terry’s 3 things to get closer to her best self: Rest more to allow him to live in the moment Write More Connect with more people and their passions

Does marketing and social media feel like it goes right over your head? This episode is for you! Host Marly, shares all of her foundational marketing tips to get you headed toward success and not spinning your wheels!Coaching Calls - https://www.heyhansonblog.com/hour-calls Instagram: @marlykhanson

Intro: Hello, I am Holly Knoll and welcome to the Everyday Entrepreneur podcast. If you have always wanted to start a business but don't know how or where to start, you have come to the right place! Today I am speaking to my friend Gregory Marinelli all about his business as a real estate agent and how he got to where he is today.  Key points: When you are a business owner, you need to ask yourself.. “Who am I?”, “What do I need to show up for my clients?”. When deciding on your new business, think about your strengths, your curiosities, your values, what are you known for? The way we react to the pandemic is a reflection of where we are internally. Right now, we need to do our best to show up for our clients and customers to help them the best we can. Life really does go on and we have to keep on going even when we get knocked down. It is so important to get your day off to the right start because it sets the tone for the rest of the day. BS = Belief Systems. What are your visions? What hope do you have for the future? Listen to your unconscious mind, what does our self-talk say? You don't have to do your business journey alone. There is so much free content out there for you to utilize when setting up your business. It is most important to know your purpose – what value do I have? Meeting people in person is important in gaining clients. Sphere of influence – people we know, like and trust us.  Networking is important for growing your business. We don't have to serve every single person in the world! Remember… It is okay to seek help, it is okay to ask for guidance.  You don't want to miss… 2.51 – Who is Gregory Marinelli? 8:40 – Finding your “What” 13:00 – How has business changed since coronavirus? 17:40 - Getting back up after being knocked down 19:49 – The Miracle Morning 24:10 – Belief Systems 29:44 – Taking Action 37:50 – Finding Clients Resources mentioned: Website – www.gregorymarinelli.com  Instagram – www.instagram.com/gregorymarinelli The Miracle Morning - https://amzn.to/3efmoQv (https://amzn.to/3efmoQv)

How do I start a business? How do I grow and scale my existing business? And the most essential question, how can I do what truly fulfills me? Welcome to The Everyday Entrepreneur Podcast, a relaxed business podcast where you'll learn the answers to these questions along with best-kept business secrets from straight-talking, humble, yet oh-so-inspiring entrepreneurs. A corporate grind deserter with a passion for teaching and taking action, business coach and host Holly Knoll brings to life relatable stories of business owners that will prepare you to start a business or dive into your existing business with a fresh perspective, new ideas, and actionable tips. You'll be energized to stop wasting your precious time being bored at work in favor of creating a fulfilling career that turns what you love... into what you do!

In this trying time, Find Your Exit is shifting its focus to tell stories of business leaders and the challenges, trials, and tribulations they are facing right now. Today, I’m joined by Rob Basso. Rob is the founder of Long Island Advantage Payroll Services, which was the area’s largest independent payroll provider until Rob sold the company in 2018. The business was named to the Inc. 5000 in 2016 and Rob has been recognized as a top CEO by Long Island Business News and SmartCEO’s Future 50 list. He’s also made countless appearances on Fox News and CNBC and been featured in Entrepreneur, Time, Newsweek, and the New York Times. In his new book, The Everyday Entrepreneur, Rob shares a primer for pursuing entrepreneurial success through strategies and powerful anecdotes about defining and setting goals. He shares tangible strategies for wealth building and achieving financial freedom at any age, and inspires those who think they may not have what it takes to get out and put a plan into action. Today, Rob joins the podcast to dive deep into how the COVID-19 pandemic has affected his new business, Associated Human Capital Management. We discuss the strategies the company is using to keep moving by working from home, the nuances of the Payroll Protection Program and how the country’s massive unemployment numbers are impacting his industry, and the unique challenges - financial and otherwise - that this crisis poses to business owners and families. KEY TAKEAWAYS How a lack of entrepreneurial spirit in his family inspired Rob to pursue his first business opportunities - and the novel strategy Rob used to get five job offers while working at a deli after finishing college. Why Rob’s entire management team followed him after the sale of his previous company to Associated Human Capital Management - and what he’s doing at this time to ensure that their client services aren’t disrupted. How Rob is talking his clients through their anxieties concerning their business - and what he’s doing to help his and his staff’s mindset right now. Why Rob is cautioning business owners taking PPP loans who think they’re simply taking free money to plan for worst case scenarios, rather than full forgiveness. What Rob learned from making dozens of in-person sales pitches every day - and what makes this trial by fire so valuable for any entrepreneur. Why every new client gets a copy of Rob’s book - and how Rob got his book deal with a major publisher.   Get the Full Show Notes HighTowerAdvisors.com Subscribe, Rate & Review the Podcast MarkKravietz.com/subscribe Connect with Mark Kravietz LinkedIn Twitter

29 Feb 2020: Live from the Etisalat Hello Business Hub serial entrepreneur Nazar Musa opens up about business failures: “If you haven’t failed I don’t know how you can be successful”. #StartingUpwithVirtuzone #BeYourOwnBoss

22 Feb 2020: Andreas Wicksell is taking Keyflow from Scandinavia to Dubai. It's an app that lets you skip the queues at your favourite nightlife destination. 

15 Feb 2020: Dr. Saif Al Shaali tells the Starting Up team how the one-year-old government entity is supporting entrepreneurs who have come up with solutions to society's problems.

15 Feb 2020: The co-founder of The Elixir Clinic tells us how she built the brand seven years ago, and expanded successfully.

15 Feb 2020: We talk workspaces and licences in the era of a shared economy with the CEO of the newest free zone in the UAE, Tasawar Ulhaq.

01 Feb 2020: MMA isn't only a sport and a workout. It's huge popular as a form of entertainment! Tam Khan, owner of TK MMA Fitness talks to Natalie and George about the business of fighting. Tune in to Starting Up in partnership with Virtuzone, for more tips to #beyourownboss. 

04 Jan 2020: Can SMEs get involved in Emiratisation, given their limited resources? Danish Hadiri, Chief Partnerships Officer at Jobs for Nationals, says absolutely!

21 Dec 2019: Founder and CEO of KRUSH Brands Dubai Ian Ohan discuss rebranding strategies and its benefits. #StartingUpwithVirtuzone 

14/12/2019: Janet Waite from Seasons by design got us in the holiday spirit and explained how her creativity turned into a lucrative business. #StartingUpwithVirtuzone 

16 Nov 2019: Joey tells Natalie and George why his restaurants are always packed despite so much competition. 

12 Oct 2019: From a career in corporate IT to camel milk soap - our Everyday Entrepreneur Stevi Lowmass tells us why and how she made the transition.

05 Oct 2019: Alyssa Al Maiahi, founder and CEO of Mint stalk, a boutique social media management firm is our Everyday Entrepreneur. She's the woman that can come up with a plan to grow your business' following on Instagram.

28 Sep 2019: Francisco Pellegrini, who knows a thing or two about running a successful e-commerce business, tells us all about his latest venture: Yalla Baby Box.

14 Sep 2019: Leena Gauba, who runs Imperial Healthcare, a chain of hospitals with a few branches in the UAE. She's our Everyday Entrepreneur.

07 Sep 2019: Paul Haddow, MD Expat AC, says maintenance guys in the UAE are hit and miss.

31 Aug 2019: Idriss Al Rifai is the CEO and co-founder of Fetchr, now entering it's Series C fundraising stage and he says it's not easy, even for a (not-so) Everyday Entrepreneur. 

Entrepreneur and Business Coach Gary Wilbers got his start in the mobile phone industry over 25 years ago. He built an organization with multiple locations and over 150 employees. Gary shares the core lessons that he has learned from over two decades of being an entrepreneur.

Overtime Rules To discuss the big changes to overtime rules and minimum wage I recently interviewed Small Business and Payroll Expert Rob Basso to share his take on how Americans will be paid in 2016.  Rob is the owner of Advantage Payroll and author of the Everyday Entrepreneur. The changes announced by the Department of Labor will impact how 4 million currently exempt employees will... Read More The post Overtime Rules appeared first on Healy Success Solutions.

Interview with Founder and CEO of BLUE1647 Technology and Innovation Center.

Interview with Founder and CEO of BLUE1647 Technology and Innovation Center.

Chrishon Lampley of Love Cork Screw shares her Everyday Entrepreneur Experience.

Chrishon Lampley of Love Cork Screw shares her Everyday Entrepreneur Experience.

Join us as we talk with Rob Basso,Founder of Advantage Payroll Services, Entrepreneur, Professional Speaker and Author. Rob Basso is a recognized small business expert, successful business owner and entrepreneur. He is a published author, professional speaker and sought-after media personality. As the owner of a successful payroll service firm, Advantage Payroll Services, and the author of the small business book, The Everyday Entrepreneur, the media frequently calls upon Rob for his insights, opinions and expertise. In this episode, we talk about Branding. Rob shares some great tips and suggestions for building your business brand and how you can integrate your personal brand into the process to help attract the right clientele for your business. Rob's website is http://www.robbasso.com