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In this episode of Inspired to Lead, host Talia Mashiach sits down with Ruth Zukerman — co-founder of SoulCycle and founder of Flywheel Sports — for a raw and powerful conversation about building two iconic fitness brands, being pushed out of the company she created, and finding the strength to start over at 52. Ruth shares how she went from aspiring dancer to accidental fitness pioneer, how a painful divorce led her to discover spin, and the devastating partnership betrayal that cost her everything she built — while her former partners walked away with $90 million each. She also opens up about the personal growth, therapy, and resilience that carried her through each reinvention. Timestamps: 1:22 – Meet Ruth Zukerman 2:24 – Ruth's early dream of becoming a professional dancer 4:37 – Getting married and putting career aside 8:42 – Divorce and discovering spin at the Reebok Club 11:49 – Becoming a spin instructor and building a following 13:08 – Innovating with music and personal recognition 15:53 – The idea to open a standalone spin studio 17:57 – The three co-founders come together 20:48 – Choosing partners: lessons on friendship vs. business 24:19 – Opening SoulCycle: the hole-in-the-wall on 72nd Street 27:07 – Business explodes — the Hamptons barn 30:10 – Word of mouth, no advertising, no signage 33:08 – Scaling to the Upper East Side 36:07 – No operating agreement: a costly mistake 38:24 – The partnership unravels — Ruth is pushed out 42:20 – Going back to teach at SoulCycle as an employee 44:40 – The birth of Flywheel Sports at age 52 46:55 – What Ruth did differently the second time 49:58 – Flywheel grows to 42 locations and gets acquired 51:31 – SoulCycle sells — each partner makes $90 million 53:58 – The emotional toll and how Ruth processed the loss 55:18 – Resilience, reinvention & life's biggest lessons 59:37 – Advice on partnerships, contracts & knowing yourself 1:15:37 – Closing thoughts & sponsor message Guest Description: Ruth Zukerman is an entrepreneur, author, and keynote speaker best known as a co-founder of SoulCycle and the founder of Flywheel Sports. A former dancer turned fitness industry pioneer, Ruth helped create the boutique fitness movement and grew Flywheel to 42 locations before its acquisition. She is the author of a memoir and business book sharing the life lessons behind her journey. Ruth is the keynote speaker at the upcoming JWE (Jewish Women Entrepreneurs) conference. Come meet Ruth live at the JWE Powered by HER Conference and in person on April 27, 2026 in Newark NJ. Spots are limited. By your ticket today at thejwe.com/conference and use code PODCAST to save $10 off your ticket .  This episode is sponsored by Roth and Co., innovators in accounting and business advisory.

Join for a live in person event in Newark New Jersey on February 27 through March 1st https://www.brianscottlive.com/february-2026 Join The Reality Revolution Tribe

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Join for a live in person event in Newark New Jersey on February 27 through March 1st https://www.brianscottlive.com/february-2026 Join The Reality Revolution Tribe

Join for a live in person event in Newark New Jersey on February 27 through March 1st https://www.brianscottlive.com/february-2026 Join The Reality Revolution Tribe

Join for a live in person event in Newark New Jersey on February 27 through March 1st https://www.brianscottlive.com/february-2026 Join The Reality Revolution Tribe

Join for a live in person event in Newark New Jersey on February 27 through March 1st https://www.brianscottlive.com/february-2026 Join The Reality Revolution Tribe

Join me for a live in person event in Newark New Jersey on February 27 through March 1st https://www.brianscottlive.com/february-2026 Join The Reality Revolution Tribe

Join me for a live in person event in Newark New Jersey on February 27 through March 1st https://www.brianscottlive.com/february-2026 Join The Reality Revolution Tribe

Join me for a live in person event in Newark New Jersey on February 27 through March 1st https://www.brianscottlive.com/february-2026 Join The Reality Revolution Tribe

Join me for a live in person event in Newark New Jersey on February 27 through March 1st https://www.brianscottlive.com/february-2026 Join The Reality Revolution Tribe

Join me for a live in person event in Newark New Jersey on February 27 through March 1st https://www.brianscottlive.com/february-2026 Join The Reality Revolution Tribe

Join for a live in person event in Newark New Jersey on February 27 through March 1st https://www.brianscottlive.com/february-2026 In this episode I talk with Kyle Boyd and we discuss the amazing experience we had at our event in Los Angeles. In November we hosted our first event together, a 3 day immersive meditative experience designed to shift those in attendance into their greatest timeline. The results and aftermath of this event have been beyond anything we could imagine. Join The Reality Revolution Tribe

Join me for a live in person event in Newark New Jersey on February 27 through March 1st https://www.brianscottlive.com/february-2026 Join The Reality Revolution Tribe

Join me for a live in person event in Newark New Jersey on February 27 through March 1st https://www.brianscottlive.com/february-2026 Join The Reality Revolution Tribe

Join me for a live in person event in Newark New Jersey on February 27 through March 1st https://www.brianscottlive.com/february-2026 Join The Reality Revolution Tribe

Join me for a live in person event in Newark New Jersey on February 27 through March 1st https://www.brianscottlive.com/february-2026 Join The Reality Revolution Tribe

Join for a live in person event in Newark New Jersey on February 27 through March 1st https://www.brianscottlive.com/february-2026 Join The Reality Revolution Tribe

Join me for a live in person event in Newark New Jersey on February 27 through March 1st https://www.brianscottlive.com/february-2026 Join The Reality Revolution Tribe

Join me for a live in person event in Newark New Jersey on February 27 through March 1st https://www.brianscottlive.com/february-2026 Join The Reality Revolution Tribe

Join me for a live in person event in Newark New Jersey on February 27 through March 1st https://www.brianscottlive.com/february-2026 Join The Reality Revolution Tribe

Join me for a live in person event in Newark New Jersey on February 27 through March 1st https://www.brianscottlive.com/february-2026 Join The Reality Revolution Tribe

Join me for a live in person event in Newark New Jersey on February 27 through March 1st https://www.brianscottlive.com/february-2026 Join The Reality Revolution Tribe

Join me for a live in person event in Newark New Jersey on February 27 through March 1st https://www.brianscottlive.com/february-2026 Join The Reality Revolution Tribe

Join me for a live in person event in Newark New Jersey on February 27 through March 1st https://www.brianscottlive.com/february-2026 Join The Reality Revolution Tribe

Join for a live in person event in Newark New Jersey on February 27 through March 1st https://www.brianscottlive.com/february-2026 Join The Reality Revolution Tribe

Join for a live in person event in Newark New Jersey on February 27 through March 1st https://www.brianscottlive.com/february-2026 Join The Reality Revolution Tribe

Join for a live in person event in Newark New Jersey on February 27 through March 1st https://www.brianscottlive.com/february-2026 Join The Reality Revolution Tribe

Join for a live in person event in Newark New Jersey on February 27 through March 1st https://www.brianscottlive.com/february-2026 Join The Reality Revolution Tribe

Join for a live in person event in Newark New Jersey on February 27 through March 1st https://www.brianscottlive.com/february-2026 Join The Reality Revolution Tribe

Join for a live in person event in Newark New Jersey on February 27 through March 1st https://www.brianscottlive.com/february-2026 Join The Reality Revolution Tribe

Join for a live in person event in Newark New Jersey on February 27 through March 1st https://www.brianscottlive.com/february-2026 Join The Reality Revolution Tribe

Join for a live in person event in Newark New Jersey on February 27 through March 1st https://www.brianscottlive.com/february-2026 Join The Reality Revolution Tribe

Join for a live in person event in Newark New Jersey on February 27 through March 1st https://www.brianscottlive.com/february-2026 Join The Reality Revolution Tribe

Join for a live in person event in Newark New Jersey on February 27 through March 1st https://www.brianscottlive.com/february-2026 Join The Reality Revolution Tribe

Join for a live in person event in Newark New Jersey on February 27 through March 1st https://www.brianscottlive.com/february-2026 Join The Reality Revolution Tribe

Join for a live in person event in Newark New Jersey on February 27 through March 1st https://www.brianscottlive.com/february-2026 Join The Reality Revolution Tribe

Join for a live in person event in Newark New Jersey on February 27 through March 1st https://www.brianscottlive.com/february-2026Join The Reality Revolution Tribe

Join for a live in person event in Newark New Jersey on February 27 through March 1st https://www.brianscottlive.com/february-2026 Join The Reality Revolution Tribe

Happy Thanksgiving! We were LIVE for Full Gear in beautiful Newark New Jersey. Title changes, shock finishes, sitting for 6+ hours, cosplay fans, locked in on #CMLL, and the start of the #C2! https://linktr.ee/WeNeedWrestling #AEWFullGear #njwtl #noah_ghc #AEW #WrestlingPodcast #ProWrestling Rate and Review on your favorite PodCatcher! Reach out on Social Media! www.WeNeedWrestling.com  WeNeedWrestling@gmail.com

Join for a live in person event in Newark New Jersey on February 27 through March 1st https://www.brianscottlive.com/february-2026 Join The Reality Revolution Tribe

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For our final episode of Season 9, we are humbled to welcome Joseph Cardinal Tobin, Archbishop of Newark, NJ. Cardinal Tobin talks about growing up in a thriving Catholic parish in Detroit, MI, and later serving there as a Redemptorist priest when the parish had become increasingly ethnically diverse. He offers his sharp critiques of the campaign of mass deportation that runs counter to the Biblical call to welcome the stranger. He talks about Pope Francis, whose concern for migrants grew from listening to the needs of the Church. Cardinal Tobin participated in the conclave to elect Pope Leo, so he shares from that remarkable experience, and the efforts of all the Cardinals to listen to the Holy Spirit.Brian and Joe share stories about the importance of listening. Joe talks about a recent experience listening to Kevin and Aidéy, a migrant couple in northern Mexico going through some relationship struggles. As they live in separate shelters, they have been sending handwritten notes back and forth and reflecting on the importance of listening to one another to maintain a healthy relationship. Brian shares that story of Brianna, a young girl from Honduras, who taught him a beautiful lesson in the value of listening without presumption or judgment, but with an open heart. Her small gesture during Mass reminds us why Jesus called children among the greatest in the Kingdom of Heaven.Thank you for joining us for this season, and blessings as we approach the end of the year. We will be back with a new season in early 2026.

Join for a live in person event in Newark New Jersey on February 27 through March 1st https://www.brianscottlive.com/february-2026 Join The Reality Revolution Tribe