Podcasts about on marketing

In this episode, host Bradley Hamner sits down with Michael DeLon, founder of Paperback Expert, to discuss the power of credibility marketing. Michael shares his expertise in helping business owners clarify their brand strategy and publish a book that positions them as the go-to expert in their field. From developing a profitable book to leveraging credibility to attract more clients and referrals, Michael's insights can transform how you build authority in your industry.Discover actionable tips from Michael's Credibility Game Plan and learn how to stand out in a crowded marketplace. Whether you're just starting out or looking to take your business to the next level, this episode is packed with strategies to help you grow your revenue and amplify your impact.What You'll Learn in This Episode:Why credibility is the foundation of successful marketingHow publishing a book can elevate your authorityThe key components of a profitable book strategyPractical steps to implement credibility marketing in your businessStories of business owners who have achieved growth using these strategiesAbout Michael DeLon:Michael DeLon creates credibility. As the founder of Paperback Expert, he has helped countless business owners publish books that position them as leaders in their industries. Michael is the author of the #1 Amazon bestseller On Marketing and the creator of The Credibility Game Plan. Since 2013, he has worked with clients across the U.S. and internationally to establish their authority, attract more clients, and grow their businesses.Connect with Michael DeLon:Website: Paperback ExpertLinkedIn: Michael DeLonInstagram: @MichaelDeLonResources Mentioned in the Episode:On Marketing by Michael DeLon (Get it on Amazon)The Credibility Game Plan (Learn more)Subscribe & Review:If you enjoyed this episode, please subscribe and leave a review! Your feedback helps us bring you more expert insights and actionable advice for taking your business above and beyond.Thanks to our sponsors...BlueprintOS equips business owners to design and install an operating system that runs like clockwork. Through BlueprintOS, you will grow and develop your leadership, clarify your culture and business game plan, align your operations with your KPIs, develop a team of A-Players, and execute your playbooks. Download the FREE Rainmaker to Architect Starter Kit at https://start.blueprintos.com! Autopilot Recruiting is a continuous recruiting service where you'll be assigned a recruiter that has been trained to recruit on your behalf every business day. Go to www.autopilotrecruiting.com to get started.Coach P found great success as an insurance agent and agency owner. He leads a large, stable team of professionals who are at the top of their game year after year. Now he shares the systems, processes, delegation, and specialization he developed along the way. Gain access to weekly training calls and mentoring at www.coachpconsulting.com. Be sure to mention the Above The Business Podcast when you get in touch.TodayApp is a corporate approved app that allows you to build custom activities and track all your commissions and bonus structures, and integrates perfectly with your CRM. It can even manage your...

This work life balance lesson episode explores which is better for your work-life balance: being self-employed or employed? To do this, I've summarised the lessons I've learned from interviewing a range of self-employed and employed people – about whether it's better for your work-life balance to be your own boss, or to be employed by someone else. I've also done a bit of number-crunching to find out, for example, what proportion of interviewees on 'A Fine Balance' that have experienced "burnout" have done so while being employed by someone else or have worked for themselves. Have you ever wondered if the grass is greener on the other side? Perhaps you are self-employed and considering re-entering the workplace as an employee? Or you currently work for someone and want to break away to start up your own thing. Or maybe you're just generally interested in how people from all walks of life balance work with everything else. If so, then this episode is for you! Here are the links to some of the blog and podcast interviews referenced in this episode: On Being Self-Employed: “Multitasking Mastery: A Seamless Work/Life Blend”. Adunola's Story – on finding balance after being let down by an employer & valuing financial independence within a marriage https://a-fine-balance.com/2022/01/12/multitasking-mastery-a-seamless-work-life-blend-adunolas-story-on-finding-balance-after-being-let-down-by-an-employer-valuing-financial-independence-within-a-marri/ 5: On Marriage, Self-Employment & Primary Care-Giving: “Motherhood & the Mental Load”- Sarah's Story https://podcasters.spotify.com/pod/show/dalya-wittenberg2/episodes/5-On-Marriage--Self-Employment--Primary-Care-Giving-Motherhood--the-Mental-Load--Sarahs-Story-e1d1126 6: “Single & Childfree by Choice”. On boundary-setting & doing what makes you happy - Laurie's Story https://podcasters.spotify.com/pod/show/dalya-wittenberg2/episodes/6-Single--Childfree-by-Choice--On-boundary-setting--doing-what-makes-you-happy---Lauries-Story-e1eiv2t 25: On Marketing, Corporate Cultures, Having Fun & Asking For Help - Dan's Story https://podcasters.spotify.com/pod/show/dalya-wittenberg2/episodes/25-On-Marketing--Corporate-Cultures--Having-Fun--Asking-For-Help---Dans-Story-e2i8717 27: On Flexible Working, Morning Routines & Finding Balance When You're In Charge - Rebecca's Story https://podcasters.spotify.com/pod/show/dalya-wittenberg2/episodes/27-On-Flexible-Working--Morning-Routines--Finding-Balance-When-Youre-In-Charge---Rebeccas-Story-e2jd8tu On Being Employed: 3: On burnout and finding balance in the early stages of working life - Tahmid's Story https://podcasters.spotify.com/pod/show/dalya-wittenberg2/episodes/3-On-burnout-and-finding-balance-in-the-early-stages-of-working-life---Tahmids-Story-e17kn79 8: “Finding Balance in Retirement”. On Leadership, Imposter Syndrome & Managing Passions-Tom's Story https://podcasters.spotify.com/pod/show/dalya-wittenberg2/episodes/8-Finding-Balance-in-Retirement--On-Leadership--Imposter-Syndrome--Managing-Passions-Toms-Story-e1j56id 12: On Finding Balance When You Want To “Have It All”, Teamwork & Avoiding Stress - Ruth's Story https://podcasters.spotify.com/pod/show/dalya-wittenberg2/episodes/12-On-Finding-Balance-When-You-Want-To-Have-It-All--Teamwork--Avoiding-Stress---Ruths-Story-e21kt2u 21: On Finding Balance as an Introvert in a Family and Workplace Full of Extroverts - Rami's Story https://podcasters.spotify.com/pod/show/dalya-wittenberg2/episodes/21-On-Finding-Balance-as-an-Introvert-in-a-Family-and-Workplace-Full-of-Extroverts---Ramis-Story-e2f6fi0 For more blog and podcast interviews showcasing the work-life balance stories of self-employment and employment, go to www.a-fine-balance.com.

Do you rely on your morning routine to set yourself up for the day? Could your morning routine do with some improvement? Are you curious about how establishing a morning routine could help enhance how you balance work with everything else in life? If you answered yes to any of the above questions, then this episode could be just the one for you. A clear trend has emerged from all the conversations I've featured on the blog and podcast, 'A Fine Balance': that how a person manages their time in the morning has a direct correllation to how well they feel able to balance their work with everything else in their lives. When you get it right, your morning routine can make all the difference. So, how do you figure out what a good morning routine looks like? And why does a routine in the morning matter more than other times in the day - or does it? This podcasat episode addresses these questions and more, and summarises the many examples people have shared of morning routines that work for them. So grab yourself a pen and paper, as you may want to take notes on this super practical podcast episode, in which I've extracted all the tips I've picked up on the morning routines that have been proven to enhance people's sense of work-life balance. Finding your balance is an individual pursuit. So, of course, establishing a morning routine that suits your personal circumstances and interests is totally subjective. The trick is finding what individually enhances your sense of balance, and why. Then being intentional about how you set your priorities.   Here are the links to some of the 'work-life balance stories' referenced in the episode: On Marketing, Corporate Cultures, Having Fun & Asking For Help - Dan's Story: https://podcasts.apple.com/gb/podcast/on-marketing-corporate-cultures-having-fun-asking-for/id1570430336?i=1000656335982 On Flexible Working, Morning Routines & Finding Balance When You Like To Be In Charge - Rebecca's Story: https://podcasts.apple.com/gb/podcast/on-flexible-working-morning-routines-finding-balance/id1570430336?i=1000659563287 On Housekeeping, Middle Age & The Pursuit of Balance When Your Marriage Ends - Helen's Story: https://podcasts.apple.com/gb/podcast/on-housekeeping-middle-age-the-pursuit-of-balance/id1570430336?i=1000652002324 On Pride, Acceptance & Finding Balance by Parenting Equally While Working Full-Time - Paul's Story: https://podcasts.apple.com/gb/podcast/on-pride-acceptance-finding-balance-by-parenting-equally/id1570430336?i=1000624615595 On Teenage Pregnancy, Teacher Burnout & Finding Balance When You're “Busy” - Laura's Story: https://podcasts.apple.com/gb/podcast/on-teenage-pregnancy-teacher-burnout-finding-balance/id1570430336?i=1000614537709 Soli's Story: on self-care, the power of a positive mindset, and finding balance in mid-life: https://podcasts.apple.com/gb/podcast/a-fine-balance/id1570430336?i=1000530012085

Summary Join hosts Jeff Amerine, Caleb Talley, and Harrison Kitson on this episode of Startup Junkies as they dive into the world of storytelling and book publishing with Michael DeLon, #1 Amazon Best-Selling author of On Marketing, creator of The Credibility Game Plan, and founder of Paperback Expert. Paperback Expert equips entrepreneurs with marketing strategies to attract more clients, and guarantees business growth if clients adhere to their system, demonstrating a book's versatility in attracting leads, converting sales, and generating referrals. By using Paperback Expert's proprietary “speak-to-write” process, business owners can create their own book in under a day. Through a series of structured phone calls, Paperback Expert helps clients outline their book, record their book, and publish their book. Then, once their book is published, Paperback Expert shows them how to use their book to position themselves as an expert in their industry. Until now, having your own book was either too difficult or too expensive, but that's no longer the case with Paperback Expert. Throughout the episode, Michael shares his inspiring journey, from ministry to entrepreneurship, and the pivotal role a book played in establishing his expertise. He also explores the step-by-step process of turning your ideas into a published work, leveraging your book as a powerful marketing tool, and building a lasting legacy for generations to come. Listen today and discover how crafting your unique story and publishing a book can transform your credibility, attract more clients, and elevate your business.    Show Notes (0:00) Introduction to Michael DeLon (1:04) Michael's Origin Story (5:39) About Paperback Expert and Its Clients (6:46) The Process of Writing a Book with Paperback Expert (8:29) Increasing Brand Awareness with Digital Platforms (10:49) Connecting with Clients and Marketing their Books (15:09) Balancing Life with a Family Run Business (20:57) Overcoming Obstacles in Business (28:40) What's in the Future for Paperback Expert  (31:19) Advice to Younger Self (33:28) Closing Question   Links Jeff Amerine Caleb Talley Harrison Kitson Startup Junkie Startup Junkie YouTube Michael DeLon Paperback Expert On Marketing: The Definitive Guide for Small Business Owners

Today, we dive into a fascinating conversation with Michael DeLon, The Credibility Coach. Discover how he empowers financial advisors to share their impact and their stories. You grasp your significance. You comprehend the value of your work for your clients. Yet, finding the right words to resonate with your audience, especially new connections, can be a challenge. Michael reveals the secrets to writing a book that accelerates your marketing, referrals, and business growth - all by staying true to yourself! In this episode, Rob and Michael delve into:How writing a book can help you create credibility in your business. The ties between books, marketing, and business growth. Creating a book in under 24 hours of your time. Speaking your book and developing the intellectual property behind the book. Key Takeaways: Mail potential clients and connections a copy of your book before your scheduled meeting. It builds trust and helps to lower barriers. Books are a one-on-one connection between you, as the author, and the reader.You have your signature solution, your signature message, that is clear and compelling. That is what you write your book about and what draws people to you. Your best referrals run in the same circles as your best clients. Using a book as a handout for your clients to give to those friends is a great way of bringing in referrals from your existing clients. “When you create a book and you put your story and your thoughts and your successes in that book, people bond with you, they get to trust you, and they're willing to take that next step of finally meeting with you.” – Michael DeLonAbout Michael DeLon: Michael DeLon creates credibility. As the president of Paperback Expert, he helps business owners publish a book that positions them as the expert in their field.Business owners seek out Michael to clarify their brand strategy, make them bestselling authors, and set up their profitable podcast. They use his Credibility Marketing strategies to gain more clients, get more referrals, and grow their revenue.Michael is the author of On Marketing, a #1 Amazon Best-Selling author, and the Creator of The Credibility Game Plan. Since 2013, he has worked with business owners across the United States and internationally to establish and market their credibility.Michael is the husband of one and father of four. He's a committed follower of Jesus Christ who is deeply involved in his church. You can normally find Michael investing time with his family, reading a great book, or facilitating growth in the lives of those around him.Connect with Michael DeLon: Website: https://paperbackexpert.com/ LinkedIn: https://www.linkedin.com/in/michaeldelon/ Facebook: https://www.facebook.com/PaperbackExpert On Marketing Book: https://paperbackexpert.com/onmarketing/ Experts Speak Podcast: https://paperbackexpert.com/interviews/# Episode References:The Truest Fan MastermindRetire on Purpose by Alynn GodfroyConnect with Rob Brown & Phil Calandra:Website: http://truestfan.com/ Facebook: https://www.facebook.com/truestfan LinkedIn: https://www.linkedin.com/in/truestfan/ YouTube: https://www.youtube.com/@truestfancoachingLinkedIn Group: https://www.linkedin.com/groups/8496989/ Facebook Group: https://www.facebook.com/groups/truestfan

This Work, Life, Balance Lesson is all about finding a balance between work and everything else in life when you hate your job.   Now, hate is a strong word, which I don't use lightly. In this case, it's a direct quote from people I've interviewed on this podcast who have talked about this exact thing. And it's right that it's a strong word because when you don't like the work you do, it has an incredibly strong impact.   A person's job is often the benchmark against which people measure their value and identity, as well as being a means to pay the bills and put food on the table. Regardless of the number of hours spent working, feeling like you hate your job will inevitably impact your sense of balance detrimentally.   In this episode, “hating your job” is categorised into three depths of feeling: 1. Rock bottom: a whole hearted hatred, which likely leads to a crisis point. 2. A mid-depth where you might hate aspects of your job, or your chosen career, but not all of it. 3. A shallow level of hatred, perhaps better termed as “not loving your job”. Here, you may feel uninspired or excited by your work, but you recognise the limits of its value to you, and other aspects of life compliment the job to make it more tolerable. Throughout the episode I share some examples that have featured on the podcast that relate to each of those levels of “depth” of hating your job, and share some of the actions that have helped people regain their balance in those situations. Here are links to some of the Work-Life Balance stories featured on the blog or podcast, 'A Fine Balance', which are referenced throughout this episode: On Marketing, Corporate Cultures, Having Fun, and Asking for Help - Dan's Story: https://a-fine-balance.com/2024/05/22/on-marketing-corporate-cultures-having-fun-and-asking-for-help-new-podcast-episode-out-now-featuring-dan-knowlton/ On Teenage Pregnancy, Teacher Burnout & Finding Balance When You're “Busy” - Laura's Story: https://a-fine-balance.com/2023/05/26/a-fine-balance-the-podcast-season-2-episode-5-out-now/ On Part-Time Working Fatherhood, Perfectionism & Finding Balance When Living with Cancer - Sam's Story: https://a-fine-balance.com/2023/12/18/a-fine-balance-the-podcast-season-2-episode-8-out-now/ Finding Balance in Retirement: Tom's Story – on Empathy, Leadership & Passion for your Vocation: https://spotifyanchor-web.app.link/e/ulx9EoIO0Jb “It Doesn't Have To Be That Way” – Finding Balance by Setting Precedents: Katherine's Story – on setting work-life boundaries as a legal professional & sharing the workload in marriage: https://a-fine-balance.com/2022/04/01/it-doesnt-have-to-be-that-way-finding-balance-by-setting-precedents-katherines-story-on-setting-work-life-boundaries-as-a-legal-professional-sharing/ On Not Being Career-Oriented & Finding Balance as a Musician and a Newlywed - Amanda's Story: https://a-fine-balance.com/2023/02/03/its-official-season-two-of-a-fine-balance-the-podcast-is-live/

Join me on the latest episode of Strap on your Boots, where I sit down with Michael DeLon, a marketing coach and book publisher, to delve into the unconventional pathways of authorship and entrepreneurship. Michael shares his captivating journey from feeling entrapped in a metaphorical “prison” to finding liberation through the power of publishing. He challenges the traditional notion that business owners must pen their books, drawing from his own transformative experience with his first book, “On Marketing.” Michael also demystifies his advice to entrepreneurs on why they shouldn't be a “coffee bean” and introduces us to his innovative Credibility Calculator. Plus, don't miss the intriguing anecdotes about his daring skydiving adventure and the reactions that leave his audience utterly astonished. Tune in for an episode that promises to ignite your curiosity and inspire you to rethink the way you tell your story.

In this episode of WPwatercooler, the panel dives deep into the evolving dynamics of the WordPress community, discussing the influential role Gutenberg plays in core development and the tension between fully sponsored projects like Open Verse and neglected ones like Tide. They touch upon the importance of PHP compatibility and share concerns about the effectiveness of Contributor Day as an extension of the Community Summit. The conversation reveals gaps in community cohesion and leadership, emphasizing the need for a unified action plan to move WordPress forward. https://communitysummit.wordcamp.org/2023/schedule/ My strange experiences with Automattic: Part 1 My strange experiences with Automattic: Part 2 https://make.wordpress.org/summit/ https://youtu.be/7Am2X08sVwc Hanlon's razor Panel: Jason Tucker Sé Reed Jason Cosper Chapters: 00:00:00 Introduction and Overview 00:04:50 Importance of Community Summit 00:10:13 How WordCamp Fits Into WordPress Development 00:15:25 The Dynamics of WordPress Sponsors 00:21:38 On Marketing and Self-Promotion in WordPress 00:26:12 Google and the Impact on the WordPress Ecosystem 00:33:00 Gutenberg and Core Development Alignment 00:39:40 Matt Mullenweg's Upcoming Talk on Gutenberg 00:46:15 The Relationship Between Gutenberg and Core Team 00:51:10 Open Verse and Community Integration 00:56:30 Discussion on the Need for a Gutenberg Community Summit 01:00:44 Contributor Day Experience 01:02:22 Conclusion and What's Next

Ecclesial autonomy, picture books, and mission stories from a Williamsburg Christadelphian Foundation volunteer and podcaster. RESOURCES Christadelphians Simi Valley Ecclesia Church of God of the Abrahamic Faith Williamsburg Christadelphian Foundation (WCF) John Thomas A Little Faith podcast Peter Clausen on Healing the Brain and the Power of Music (A Little Faith) Good Christadelphian Talks podcast ABC's Class From the Past podcast Alva Huffer's Systematic Theology Mark Cain on the Unitarian Christian Alliance (A Little Faith) Western Christadelphian Bible School The Silk Road - Peter Frankopan (book) 12. An American in “Messianic” Israel - Stephanie Schlegel 32. Negotiating with Trinitarians - John Lawson 2. Mother Disrupted - Hildy Chandler (Part 1) 3. Scripture vs. Scales - Hildy Chandler (Part 2) 4. Reemergence - Hildy Chandler (Part 3) Dustin Smith: The Plural of Majesty (YouTube) Sam Tideman: Christology, Worship, and the Eucharist - Should we worship Jesus? (YouTube) EPISODE INDEX 00:01:03 - Traditions among restorationists 00:02:30 - Grace 00:04:50 - Peculiarities 00:05:43 - Grace In Application 00:06:35 - Groups Have Humans, Dogs? 00:06:49 - Life Hard, Christians Help 00:08:45 - Levi Introduction 00:09:33 - Ecclesias In Southern CA 00:11:05 - Ecclesial Autonomy 00:12:48 - Williamsburg Christadelphian Foundation 00:14:32 - Initial Connections, Snobelen 00:15:43 - Snobelen Story 00:18:09 - WCF Mission 00:19:34 - Overseas Work 00:21:14 - Picture Book In India 00:23:57 - Picture Project 00:26:30 - A Little Faith podcast 00:28:41 - Levi's Other Podcast 00:30:51 - Podcast Types 00:32:11 - Listeners Who Aren't Christadelphians 00:34:32 - Repurposing Content, ABC Podcast 00:35:32 - Picture Book, Again 00:36:27 - Reflections On Being Levi's Guest 00:38:04 - Events 00:38:42 - Mailbag, Ken, Fleeing Unitarians 00:40:31 - Patricia, On Marketing 00:41:10 - Stephanie, Non-GMO 00:41:54 - Analogy Jedi 00:42:09 - M N Kegan's Story 00:43:54 - UCA Videos FEEDBACK Words from friends. Send a short recording. Say your first name and your state or country. Email recording to podcast@unitarianchristianalliance.org Click here to RECORD A MESSAGE Or call: 615-581-1158 LISTENING TIPS Pauses and pacing are hand crafted, artisan efforts. If your podcast app lets you remove silences, please don't. You will enjoy this better with the silences left in. ENGAGE The UCA Podcast email list! Large and enjoyable episode art, additional thoughts from the host, and notifications when there are delays. The UCA events listing. Keep up on what's coming up. Podcast twitter @UCApodcast - Episode announcements Official UCA twitter account @UnitarianChrist  Podcast Webpage: https://podcast.unitarianchristianalliance.org  

Publishing your own book is essential if one of your goals is to share your message and offerings to the masses. Being able to hand your book to a potential prospect or add “author” to your list of accomplishments can also give you a boost of credibility. So why don't more expert-entrepreneurs write their own book? Often, the process of writing the book and shaping your message into the written word feels a bit daunting. On Amplify Your Success Podcast episode 321, Michael DeLon, shows people just like you and me how to get your book out to your market without ever writing one word. Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority. Key Takeaways [4:33] The worst way to write a book (and often triggers writer's block.) [6:37] Know, Like & Trust – and how that is a requirement for buyers. [12:35] Why most experts are like coffee beans (and the importance of differentiation.) [17:00] Parting the Red Sea and how your book helps you stand out. [21:07] A simple but highly effective strategy to get started writing your book. [24:17] Why being yourself is crucial to establishing long-lasting credibility. About the Guest Michael DeLon creates credibility. As the president of Paperback Expert, he helps business owners publish a book that positions them as the expert in their field. Business owners seek out Michael to clarify their brand strategy, make them bestselling authors, and set up their profitable podcast. They use his Credibility Marketing strategies to gain more clients, get more referrals, and grow their revenue. Michael is the #1 Amazon bestselling author of On Marketing. Since 2013, he has worked with business owners across the United States and internationally to establish and market their credibility. Michael is the husband of one and father of four. He's a committed follower of Jesus Christ who is deeply involved in his church. You can normally find Michael investing time with his family, reading a great book, or facilitating growth in the lives of those around him. Resources Mentioned in This Episode: Head over to com/Free to access Michael's training Discover your #1 barrier to being a well-paid authority with my new 3 minute Authority Barrier Quiz.

Michael DeLon creates credibility. As the president of Paperback Expert, he helps business owners publish a book that positions them as the expert in their field. Business owners seek out Michael to clarify their brand strategy, make them bestselling authors, and set up their profitable podcast. They use his Credibility Marketing strategies to gain more clients, get more referrals, and grow their revenue. Michael is the #1 Amazon bestselling author of On Marketing. Since 2013, he has worked with business owners across the United States and internationally to establish and market their credibility. Michael is the husband of one and father of four. He's a committed follower of Jesus Christ who is deeply involved in his church. You can normally find Michael investing time with his family, reading a great book, or facilitating growth in the lives of those around him. Website : https://paperbackexpert.com/ Facebook profile – https://www.facebook.com/michael.delon Facebook group – https://www.facebook.com/groups/credibilitymarketing LinkedIn profile – https://www.linkedin.com/in/michaeldelon/ YouTube channel – https://www.youtube.com/channel/UCa05hG7SObdPO-M03mlgcKA Apple Podcast – https://podcasts.apple.com/us/podcast/experts-speak/id1454536785

Have you heard the saying, "everyone has a book in them"? If so, do you desire to write a book but not sure where to start? In this segment, Michael DeLon shares how to publish your book without writing a word and the four marketing misfires and how to avoid them with the 3MS model. 1. Marketing happens in the mind of your audience – how they see you 2. Shallow understanding of your market. Who is your target audience 3. Having an unclear or compelling message. Message is KING 4. Having marketing attempts vs marketing system WHO IS MICHAEL? Michael DeLon creates credibility. As the president of Paperback Expert, he helps business owners publish a book that positions them as the expert in their field. Business owners seek out Michael to clarify their brand strategy, make them bestselling authors, and set up their profitable podcast. They use his Credibility Marketing strategies to gain more clients, get more referrals, and grow their revenue. Michael is the #1 Amazon bestselling author of On Marketing. Since 2013, he has worked with business owners across the United States and internationally to establish and market their credibility. Michael is the husband of one and father of four. He's a committed follower of Jesus Christ who is deeply involved in his church. You can normally find Michael investing time with his family, reading a great book, or facilitating growth in the lives of those around him. MICHAEL'S CALL TO ACTION Check out the CredibilityCalculator.com – get your Credibility Score in under 5 minutes Facebook profile – https://www.facebook.com/michael.delon Facebook group – https://www.facebook.com/groups/credibilitymarketing LinkedIn profile – https://www.linkedin.com/in/michaeldelon/ YouTube channel – https://www.youtube.com/channel/UCa05hG7SObdPO-M03mlgcKA GENESIS'S INFO https://genesisamariskemp.net/ CALL TO ACTION Subscribe to GEMS with Genesis Amaris Kemp Channel, Hit the notifications bell so you don't miss any content, and share with family/friends. **REMEMBER - You do not have to let limitations or barriers keep you from achieving your success. Mind over Matter...It's time to shift and unleash your greatest potential. If you would like to be a SPONSOR or have any of your merchandise mentioned, please reach out via email at GEMSwithGenesisAmarisKemp@gmail.com --- Send in a voice message: https://anchor.fm/genesis-amaris-kemp/message Support this podcast: https://anchor.fm/genesis-amaris-kemp/support

On today's episode we will learn from Michael about creating marketing systems that actually work, and how to avoid marketing misfires.Michael DeLon is the president of Paperback Expert, a company helping business owners create credibility through publishing books positioning them as experts in their field. He works with business owners to clarify their brand strategy, become bestselling authors, or establish a profitable podcast.Michael is a bestselling author. His book On Marketing is a definitive guide for small business owners on everything you can do to gain and retain customers.Learn more about Michael DeLon at: www.paperbackexpert.com Take the Credibility Calculator HERE! (BTW - I did the Credibility Calculator and was really surprised by my score! Don't hesitate to learn from this valuable tool!) Learn more about the Time to Thrive Membership and other programs at www.TimeToThrive.Zone!

Michael DeLon creates credibility. As the president of Paperback Expert, he helps business owners publish a book that positions them as the expert in their field. Business owners seek out Michael to clarify their brand strategy, make them bestselling authors, and set up their profitable podcast. They use his Credibility Marketing strategies to gain more clients, get more referrals, and grow their revenue. Michael is the #1 Amazon bestselling author of On Marketing. Since 2013, he has worked with business owners across the United States and internationally to establish and market their credibility.

Michael DeLon creates credibility. As the president of Paperback Expert, he helps business owners publish a book that positions them as the expert in their field. Business owners seek out Michael to clarify their brand strategy, make them bestselling authors, and set up their profitable podcast. They use his Credibility Marketing strategies to gain more clients, get more referrals, and grow their revenue.Michael is the #1 Amazon bestselling author of On Marketing. Since 2013, he has worked with business owners across the United States and internationally to establish and market their credibility.Michael is the husband of one and father of four. He's a committed follower of Jesus Christ who is deeply involved in his church. You can normally find Michael investing time with his family, reading a great book, or facilitating growth in the lives of those around him.Connect with Michael DeLon:Website: https://paperbackexpert.com/ Facebook: https://www.facebook.com/michael.delon Facebook Group: https://www.facebook.com/groups/credibilitymarketing LinkedIn profile: https://www.linkedin.com/in/michaeldelon/ YouTube channel: https://www.youtube.com/channel/UCa05hG7SObdPO-M03mlgcKA TurnKey Podcast Productions Important Links:The Ultimate Podcast Launch Formula- www.TurnkeyPodcast.com/UPLFplusFREE workshop on how to "Be A Great Guest."Free E-Book 5 Ways to Make Money Podcasting at www.Turnkeypodcast.com/gift Ready to earn 6-figures with your podcast? See if you've got what it takes at TurnkeyPodcast.com/quizSales Training for Podcasters: https://podcasts.apple.com/us/podcast/sales-training-for-podcasters/id1540644376Nice Guys on Business: http://www.niceguysonbusiness.com/subscribe/The Turnkey Podcast: https://podcasts.apple.com/us/podcast/turnkey-podcast/id1485077152 Partner Links -- We use these apps and get amazing results and huge time savings too!Design tool: Canva Pro: Create Stunning Design in Minutes!Check out Headliner to create social media posts with video easily- make.headliner.appSimplecast is the easiest way to set up your podcast hosting- Simplecast.comZoom is the easiest way to schedule meetings and record your podcast interviews. Zoom.usAcuity is the easiest way to schedule your podcast interviews, meetings, and life.Acuityscheduling.com

Michael DeLon creates credibility. As the president of Paperback Expert, he helps business owners publish a book that positions them as the expert in their field. Business owners seek out Michael to clarify their brand strategy, make them bestselling authors, and set up their profitable podcast. They use his Credibility Marketing strategies to gain more clients, get more referrals, and grow their revenue.Michael is the #1 Amazon bestselling author of On Marketing. Since 2013, he has worked with business owners across the United States and internationally to establish and market their credibility.Michael is the husband of one and father of four. He's a committed follower of Jesus Christ who is deeply involved in his church. You can normally find Michael investing time with his family, reading a great book, or facilitating growth in the lives of those around him.Connect with Michael DeLon:Website: https://paperbackexpert.com/ Facebook: https://www.facebook.com/michael.delon Facebook Group: https://www.facebook.com/groups/credibilitymarketing LinkedIn profile: https://www.linkedin.com/in/michaeldelon/ YouTube channel: https://www.youtube.com/channel/UCa05hG7SObdPO-M03mlgcKA TurnKey Podcast Productions Important Links:The Ultimate Podcast Launch Formula- www.TurnkeyPodcast.com/UPLFplusFREE workshop on how to "Be A Great Guest."Free E-Book 5 Ways to Make Money Podcasting at www.Turnkeypodcast.com/gift Ready to earn 6-figures with your podcast? See if you've got what it takes at TurnkeyPodcast.com/quizSales Training for Podcasters: https://podcasts.apple.com/us/podcast/sales-training-for-podcasters/id1540644376Nice Guys on Business: http://www.niceguysonbusiness.com/subscribe/The Turnkey Podcast: https://podcasts.apple.com/us/podcast/turnkey-podcast/id1485077152 Partner Links -- We use these apps and get amazing results and huge time savings too!Design tool: Canva Pro: Create Stunning Design in Minutes!Check out Headliner to create social media posts with video easily- make.headliner.appSimplecast is the easiest way to set up your podcast hosting- Simplecast.comZoom is the easiest way to schedule meetings and record your podcast interviews. Zoom.usAcuity is the easiest way to schedule your podcast interviews, meetings, and life.Acuityscheduling.com

834: Growing Your Business with a Book , Michael DeLon, Paperback Expert     Growing Your Business with a Book Michael DeLon, Paperback Expert   – The Sharkpreneur podcast with Seth Greene Episode 834 Michael DeLon Michael DeLon creates credibility. As the president of Paperback Expert, he helps business owners publish a book that positions them as the expert in their field.   Business owners seek out Michael to clarify their brand strategy, make them bestselling authors, and set up their profitable podcast. They use his Credibility Marketing strategies to gain more clients, get more referrals, and grow their revenue. Michael is the author of On Marketing, a #1 Amazon Best-Selling author, and the Creator of The Credibility Game Plan. Since 2013, he has worked with business owners across the United States and internationally to establish and market their credibility.   Listen to this illuminating Sharkpreneur episode with Michael DeLon about growing your business with a book. Here are some of the beneficial topics covered on this week's show: - How having your own book automatically makes you an expert in your field. - Why you don't want to look and sound like all your competitors. - How having a book differentiates you and is something you can give to prospects. - Why you must remember people make decisions emotionally and then back them up with logic. - How books are a fantastic way to get referrals from existing clients.   Connect with Michael: Guest Contact Info Facebook facebook.com/PaperbackExpert LinkedIn linkedin.com/in/michaeldelon Links Mentioned: paperbackexpert.com   Learn more about your ad choices. Visit megaphone.fm/adchoices

On this week's episode, I'm excited to have Michael Delon join me as a guest.Michael creates credibility. As the president of Paperback Expert, he helps business owners publish a book that positions them as the expert in their field. Business owners seek out Michael to clarify their brand strategy, make them bestselling authors, and set up their profitable podcast. They use his Credibility Marketing strategies to gain more clients, get more referrals, and grow their revenue.Michael is the #1 Amazon bestselling author of On Marketing. Since 2013, he has worked with business owners across the United States and internationally to establish and market their credibility.Michael is the husband of one and father of four. He's a committed follower of Jesus Christ who is deeply involved in his church. You can normally find Michael investing time with his family, reading a great book, or facilitating growth in the lives of those around him.Recommended Books:1. Traction: Get a Grip on Your Business - Gino Wickman2. The ONE Thing: The Surprisingly Simple Truth Behind Extraordinary Results - Gary KellerConnect with Michael: Paperback Expert – Book Publishing for Small Business Owners-----Connect with Vijay on Instagram: @RealVijayKailashConnect with Vijay on LinkedIn: Vijay Kailash, CFA | LinkedInConnect with Vijay on his website: https://vijaykailash.com/

 Everyone wants to be an author, but nobody wants to write a book. Let's face it—writing a book is an arduous task.  And even though you have a magnificent message to communicate, the frustration you'll encounter, the time you'll invest, and the sleep you'll lose trying to write your book just isn't worth it.  You have more important things to accomplish. But how do you write a book without actually writing a word?  Sounds click-bait, doesn't it? But our guest in this episode does say it is possible. Michael DeLon helps business owners publish a book that positions them as the expert in their field. Michael is the author of On Marketing, a #1 Amazon Best-Selling author, and the Creator of The Credibility Game Plan. Since 2013, he has worked with business owners across the United States and internationally to establish and market their credibility.

Watch this episode on YouTube: https://youtu.be/5VOgWEswuBY This Week's Guest is Credibility Marketing Expert, Michael DeLon Michael DeLon creates credibility. As the president of Paperback Expert, he helps business owners publish a book that positions them as the expert in their field. Business owners seek out Michael to clarify their brand strategy, make them bestselling authors, and set up their profitable podcast. They use his Credibility Marketing strategies to gain more clients, get more referrals, and grow their revenue. Michael is the #1 Amazon bestselling author of On Marketing. Since 2013, he has worked with business owners across the United States and internationally to establish and market their credibility. Michael is the husband of one and father of four. He's a committed follower of Jesus Christ who is deeply involved in his church. You can normally find Michael investing time with his family, reading a great book, or facilitating growth in the lives of those around him. CredibilityCalculator.com – get your Credibility Score in under 5 minutes PaperbackExpert.com – learn more about publishing your book without writing a word Facebook.com/Groups/CredibilityMarketing – join the Credibility Marketing Inner Circle community More Data Leadership: Data Leadership Training – https://DataLeadershipTraining.com Subscribe to Our Newsletter – http://eepurl.com/gv49Yr Follow Anthony Algmin on LinkedIn – https://www.linkedin.com/in/anthonyjalgmin Make an impact with a review on Apple Podcasts – https://podcasts.apple.com/us/podcast/data-leadership-lessons/id1505108710z

Michael DeLon creates credibility for his clients. As America's Foremost Authority on Credibility Marketing, he helps business owners publish a book that positions them as the expert in their field. Business owners seek out Michael to clarify their brand strategy, make them bestselling authors, and set up their profitable podcast. They use his Credibility Marketing strategies to gain more clients, get more referrals, and grow their revenue. Michael is the #1 Amazon bestselling author of On Marketing. Since 2013, he has worked with business owners across the United States and internationally to establish and market their credibility. Michael is the husband of one and father of four. He's a committed follower of Jesus Christ who is deeply involved in his church. You can normally find Michael investing time with his family, reading a great book, or facilitating growth in the lives of those around him.

This Monday, let's dive into business systems and operations! On Marketing with Russ…aka #RussSelfie, Ep. 196 4th April, 8m PDT Featuring David Crysler!! Joining me the second time around, David, Founder and Operations Consultant of the Crysler Club, has a mission of helping manufacturing business leaders create the systems needed to grow your business. He also helps out for you to make the shift from working in your business to working ON your business. Watch On: LinkedIn: https://lnkd.in/gqD7JxSA Facebook: https://lnkd.in/gua3F9Si YouTube: https://lnkd.in/gu4Hyquk Connect with David: LinkedIn: https://lnkd.in/gANeXB96 Website: thecrysler.club/ Email: dave@thecryslerclub.com Everyday Business Problems Podcast Connect with Russ: Website: www.russhedge.com Or schedule on calendar: www.russhedge.com/contact #systems #leadership #operationsmanagement #businessshift #marketing #connection #InspirationSpecialist

Kris Prochaska is a Licensed Mental Health Counselor, Artist, Writer, Certified Human Design for Business Consultant & Instructor. She is a Sacral Generator 5/1. In this episode, we are talking about where fear of visibility can be rooted in your Human Design. Kris brings together both the Art & Science of Human Design. She is a certified Human Design Business consultant, certified Human Design Profit Potential Coach and certified HD instructor. She has been studying and working as a Human Design consultant for 9+ years and working with the Gene Keys as a Guide both personally & professionally for 3 years. The ‘Art of the Chart'- is her proprietary method for teaching coaches, therapists, and other professionals the art & science of reading a design chart – for themselves and others. She also facilitates The Art of Design workshops that blend Art Therapy & Human Design for deeper integration, alignment, & healing. Kris is a 2015 TEDx speaker and former TEDx coach. She's the author of Life Well Spoken: Free Your Inner Voice & Prosper. You can find her Clarity Visualization Session + Roadmap for specific Design Types: at www.krisprochaska.com ******************** Have you checked out Juliette's new book "On Marketing & Human Design: Embody Your True Self & Reclaim Your Power For Magnetic Online Visibility" yet? Click here to grab a copy today: https://juliettestapleton.com/book/

For Episode 75 of the Wealth On Any Income Podcast, Rennie is joined by Michael DeLon. As the foremost authority on credibility marketing, he helps business owners publish a book that positions them as the expert in their field and has them become a best-selling author and podcast host of their own show. Business owners seek out Michael to clarify their brand strategy, make them bestselling authors, and set up their profitable podcast. They use his Credibility Marketing strategies to gain more clients, get more referrals, and grow their revenue.01:45 Michael's mission statement – to help facilitate growth in organizations and individuals.03:05 How Michael discovered that publishing a book changed the way prospects viewed him.05:55 Michael's favorite charity –Project Mañana in the Dominican Republic. https://projectmanana.org/09:39 The biggest failure that Michael experienced in marketing, and what he learned to do from that.11:34 The three words Michael lives by.13:03 Why Michael tells people to not be a coffee bean.13:54 One of the many success stories a financial advisor experienced working with Michael and his team.17:31 How to use Michael's credibility calculator and other resources at paperbackexpert.com.18:45 What you should be doing to differentiate yourself!More About MichaelMichael is the #1 Amazon bestselling author of On Marketing. Since 2013, he has worked with business owners across the United States and internationally to establish and market their credibility.Michael is the husband of one and father of four. He's a committed follower of Jesus Christ who is deeply involved in his church. You can normally find Michael investing time with his family, reading a great book, or facilitating growth in the lives of those around him.Visit his website at paperbackexpert.com.If you'd like to know how books, movies, and society programs you to be poor, and what the cure is visit wealthonanyincome.com/tedx. You'll hear Rennie's TEDx talk and can request a free 27-page Roadmap to Complete Financial Choice® and receive a weekly email with tips, techniques, or inspiration around your business or money. Rennie's Books and Programshttps://wealthonanyincome.com/books/Rennie's 9 Days to Financial Freedom program:https://wealthonanyincome.com/programsConnect with Rennie Websites:WealthOnAnyIncome.comRennieGabriel.comEmail: Rennie@WealthOnAnyIncome.comLinkedIn: https://www.linkedin.com/in/renniegabriel/Facebook: https://www.facebook.com/WealthOnAnyIncome/Twitter: https://twitter.com/RennieGabrielYouTube: https://www.youtube.com/channel/UCdIkYMOuvzHQqVXe4e_L8PgInstagram: https://www.instagram.com/wealthonanyincome/

>> Get the newest LFG episodes delivered to your inbox when you Sign up for our Newsletter.Resource Links:Calculate your credibility in under 5 minutes with the Credibility CalculatorNeed a credibility boost? Create your own book without writing a word with Paperback ExpertsClose more of your ideal clients with our Double Your Case Files MasterclassEstate planning attorney? Supercharge your firm growth online with Seminar 2.0The truth is people don't hire you because you're a great lawyer. They hire you because of how well you can communicate that you're a great lawyer. Clients are willing to pay premium prices for those they view as expert attorneys. The same can be said for any service-based business. But how do you get more people to see you as an expert in your field?When Michael DeLon first started out in marketing, he only had one client. And he struggled to get more because he didn't have a way to showcase his expertise. But that all changed after he wrote a book.All of a sudden, potential clients viewed him as a marketing guru and wanted to hire him. After his own success as a published author, he decided to create a business to help professionals boost their credibility and get more of their ideal clients.Michael found that while most people don't think they have enough to write a book, almost all professionals do. And by putting your story into words, you can reach more people and stand out from the competition.Ready to take on more of your ideal clients? If so, you won't want to miss this episode on building credibility.In this week's podcast, Michael DeLon of Paperback Expert joins us to discuss how you can make your story resonate with people in your target audience.Michael shares how you can use a book to precondition your audience to see you differently (so you can charge premium prices for your services!). He also shares three simple strategies you can use to leverage your book. There's much more to learn in this episode about scaling your firm, so tune in now!About Michael DeLonMichael DeLon creates credibility. As the president of Paperback Expert, he helps business owners publish a book that positions them as the expert in their field. Business owners seek out Michael to clarify their brand strategy, make them bestselling authors, and set up their profitable podcast. They use his Credibility Marketing strategies to gain more clients, get more referrals, and grow their revenue. Michael is the #1 Amazon bestselling author of On Marketing. Since 2013, he has worked with business owners across the United States and internationally to establish and market their credibility. If you liked this episode, please don't forget to subscribe, tune in, and share this podcast. See acast.com/privacy for privacy and opt-out information.

What You'll Learn From This Episode: Avoiding to look like your competitors Making prospects have a different mindset about you The importance of telling your story Related Links and Resources: We all have a credit score and we work to improve it. But do you know your credibility score is? Michael's team created a credibility calculator, just go to www.TheCredibilityCalculator.com and under 5 minutes in 20 questions, they're going to deliver your credibility score; how does your prospect see you in your credibility level. After that, you will get access to 5 video lessons to help you improve your credibility to gain prospects and grow your business. Summary: Michael DeLon creates credibility. As the president of Paperback Expert, he helps business owners publish a book that positions them as the expert in their field. Business owners seek out Michael to clarify their brand strategy, make them bestselling authors, and set up their profitable podcast. They use his Credibility Marketing strategies to gain more clients, get more referrals, and grow their revenue. Michael is the #1 Amazon bestselling author of On Marketing. Since 2013, he has worked with business owners across the United States and internationally to establish and market their credibility. Michael is the husband of one and father of four. He's a committed follower of Jesus Christ who is deeply involved in his church. You can normally find Michael investing time with his family, reading a great book, or facilitating growth in the lives of those around him. Here are the highlights of this episode: Michael's ideal clients are those professional service providers; financial advisor, attorney, coach, or even realtor. And often times, they didn't realize that they look like their competition, meaning similar methods or offerings. And because of that, the prospect customers don't see any compelling reason to choose them over the competitor. They felt that they are losing sales that they should be winning. They have the initial conversation with the prospects but they don't know why they are not closing the sales. Therefore, they felt stressed out, discouraged, and frustrated. He says it's important that prospects have a positive mindset about you, and for them to know your story. Because when you tell your story, it resonates with people and then they bond with you. He states that when you know how people think about you, everything becomes easier. Your message will become clear, your story will resonate with people, they will bond with you emotionally, and that will cause them to move towards you.  Michael's Valuable Free Action (VFA): Remember that people buy "who you are" more than what you do. Try to discover your story, not create them. Discover your story that's unique about you and tell that.

What You'll Learn From This Episode: Avoiding to look like your competitors Making prospects have a different mindset about you The importance of telling your story Related Links and Resources: We all have a credit score and we work to improve it. But do you know your credibility score is? Michael's team created a credibility calculator, just go to www.TheCredibilityCalculator.com and under 5 minutes in 20 questions, they're going to deliver your credibility score; how does your prospect see you in your credibility level. After that, you will get access to 5 video lessons to help you improve your credibility to gain prospects and grow your business. Summary: Michael DeLon creates credibility. As the president of Paperback Expert, he helps business owners publish a book that positions them as the expert in their field. Business owners seek out Michael to clarify their brand strategy, make them bestselling authors, and set up their profitable podcast. They use his Credibility Marketing strategies to gain more clients, get more referrals, and grow their revenue. Michael is the #1 Amazon bestselling author of On Marketing. Since 2013, he has worked with business owners across the United States and internationally to establish and market their credibility. Michael is the husband of one and father of four. He's a committed follower of Jesus Christ who is deeply involved in his church. You can normally find Michael investing time with his family, reading a great book, or facilitating growth in the lives of those around him. Here are the highlights of this episode: Michael's ideal clients are those professional service providers; financial advisor, attorney, coach, or even realtor. And often times, they didn't realize that they look like their competition, meaning similar methods or offerings. And because of that, the prospect customers don't see any compelling reason to choose them over the competitor. They felt that they are losing sales that they should be winning. They have the initial conversation with the prospects but they don't know why they are not closing the sales. Therefore, they felt stressed out, discouraged, and frustrated. He says it's important that prospects have a positive mindset about you, and for them to know your story. Because when you tell your story, it resonates with people and then they bond with you. He states that when you know how people think about you, everything becomes easier. Your message will become clear, your story will resonate with people, they will bond with you emotionally, and that will cause them to move towards you.  Michael's Valuable Free Action (VFA): Remember that people buy "who you are" more than what you do. Try to discover your story, not create them. Discover your story that's unique about you and tell that.

What an honor it was to talk to Seth Godin. I almost decided to title this episode The One Where Seth Godin Kicks Me in the Ass, because that's kind of what happened.  I kept talking about one thing and Seth kept trying to bring me around to another thing. I'd like to think in the time since we recorded this conversation, I've taken put some of Seth's advice into practice. Regardless, I had a tremendously fun time talking to one of my heroes. Seth is an amazingly smart and kind man and oozes wisdom. A self-described starter of projects, Seth is the author of 18 bestselling books and I was was truly delighted to speak with him about life, business, meaning and how all of that intersects. Here are some of my favorite bits from the show: On Marketing and Shortcuts “A marketer's job is to tell a story that resonates with us.” “All the people who talk about market and study up on the short-cuts are never heard from five years later.” “You do not find anybody who has built a career or a life that they're proud who says,'Seven years ago I discovered shortcut X and told everyone and spent all my time on shortcut X'. This is not the way it works.” The Difference Between Jobs and Work “I think that it is worthy to have a job. I think that many of us need to have a job and a job is the thing you do to feed your family. And the work is what we call it when we are doing the thing that is personal, when we are doing the thing that makes our heart beat faster, when we are doing the thing that contributes to the community. And sometimes (and I would put myself in this category), we are fortunate enough to have both be the same thing. But if you are requiring both to be the same thing and want to bootstrap your way into that, you're going to cripple each of them.” On Tension and Fear “I think what makes the work worth talking about is tension and fear. There is tension because we are simultaneously doing something that might work and something that might not work. And living with both of those things at the same time is very difficult for most people.” “It's one thing to be afraid. But mostly we are afraid of being afraid. Mostly we are insulating ourselves from any situation where we might actually feel afraid. And that is why people look for shortcuts and that is why people hesitate to do work that matters. Not because we can't deal with the fear, but because the fear of the fear is keeping us from even trying.” “My thesis is that this tension, this fear, this felling is the *point*. If we go to work and we do not feel it, we're not actually at work.” What Professionals Do “What professionals do is they go to work to face the fear on a regular basis. What professionals do not do is wait until they're in the mood. They do not wait for inspiration to strike. They show up on a regularly basis, find the thing they're afraid of and dance with it.” “I think that most people have the ability to have a job where someone doesn't tell them what to do every minute of the day. If you have one of those jobs, you could *chose* to fill it with meaning.” On The Struggle and the Work “The fact is if you're trusted and known by people who count on you, you're probably not going to have trouble making a living.” “It is entirely possible to make a living doing work you believe in. But it's also true that most of the people who whine about this have not developed sufficient talent. They're jus