Podcasts about paperback expert

In this episode, host Bradley Hamner sits down with Michael DeLon, founder of Paperback Expert, to discuss the power of credibility marketing. Michael shares his expertise in helping business owners clarify their brand strategy and publish a book that positions them as the go-to expert in their field. From developing a profitable book to leveraging credibility to attract more clients and referrals, Michael's insights can transform how you build authority in your industry.Discover actionable tips from Michael's Credibility Game Plan and learn how to stand out in a crowded marketplace. Whether you're just starting out or looking to take your business to the next level, this episode is packed with strategies to help you grow your revenue and amplify your impact.What You'll Learn in This Episode:Why credibility is the foundation of successful marketingHow publishing a book can elevate your authorityThe key components of a profitable book strategyPractical steps to implement credibility marketing in your businessStories of business owners who have achieved growth using these strategiesAbout Michael DeLon:Michael DeLon creates credibility. As the founder of Paperback Expert, he has helped countless business owners publish books that position them as leaders in their industries. Michael is the author of the #1 Amazon bestseller On Marketing and the creator of The Credibility Game Plan. Since 2013, he has worked with clients across the U.S. and internationally to establish their authority, attract more clients, and grow their businesses.Connect with Michael DeLon:Website: Paperback ExpertLinkedIn: Michael DeLonInstagram: @MichaelDeLonResources Mentioned in the Episode:On Marketing by Michael DeLon (Get it on Amazon)The Credibility Game Plan (Learn more)Subscribe & Review:If you enjoyed this episode, please subscribe and leave a review! Your feedback helps us bring you more expert insights and actionable advice for taking your business above and beyond.Thanks to our sponsors...BlueprintOS equips business owners to design and install an operating system that runs like clockwork. Through BlueprintOS, you will grow and develop your leadership, clarify your culture and business game plan, align your operations with your KPIs, develop a team of A-Players, and execute your playbooks. Download the FREE Rainmaker to Architect Starter Kit at https://start.blueprintos.com! Autopilot Recruiting is a continuous recruiting service where you'll be assigned a recruiter that has been trained to recruit on your behalf every business day. Go to www.autopilotrecruiting.com to get started.Coach P found great success as an insurance agent and agency owner. He leads a large, stable team of professionals who are at the top of their game year after year. Now he shares the systems, processes, delegation, and specialization he developed along the way. Gain access to weekly training calls and mentoring at www.coachpconsulting.com. Be sure to mention the Above The Business Podcast when you get in touch.TodayApp is a corporate approved app that allows you to build custom activities and track all your commissions and bonus structures, and integrates perfectly with your CRM. It can even manage your...

In this episode of the Everyday Business Problems podcast, Dave Crysler is joined by Michael DeLon,The Credibility Coach™ and President of Paperback Expert, to discuss the power of storytelling in marketing and personal branding. Michael, an expert in credibility marketing, shares how business owners can leverage their unique stories to stand out in crowded markets. From publishing books to creating effective lead magnets, Michael breaks down actionable strategies that help business owners gain more clients, build trust, and grow their revenue. This episode is packed with inspiring examples and practical advice for anyone looking to differentiate themselves and build credibility. What You'll Discover: The importance of storytelling in creating a powerful and unique marketing message. How to uncover and share your personal story to connect with your audience. Insights into the book publishing process and how it can position you as an expert in your field. Strategies for crafting lead magnets that attract and engage your ideal clients. The role of credibility in marketing and how to measure it using Michael's Credibility Calculator. Why authenticity and being yourself are key to building trust and long-term relationships. Real-life examples of businesses that successfully used storytelling to stand out in their industries.

Michael Delon serves business experts and thought leaders to help them create a book without writing a word. As a bestselling author and America's foremost authority on credibility marketing, he teaches business owners how to establish and market their credibility to gain more clients. Through his company, Paperback Expert, he helps clients become bestselling authors and set up profitable podcasts, using credibility marketing strategies to drive referrals and grow their revenue.

About Done For You Lead Magnet:DFY Lead Magnet is a very short version of how Paperback Expert helps biz owners create books: They speak, we write. The same process works for lead magnets.One meeting to decide on a topic + one meeting to record the content. We transcribe and polish. Ta-da, the biz owner has a brand-new lead magnet in about a week.The deliverable is a ~20-page guide that solves a “narrow but meaningful” problem for their target audience.Interested? Visit http://dfyleadmagnet.com Connect with Caleb DeLon:Paperback Expert: https://paperbackexpert.com/ LinkedIN: https://www.linkedin.com/in/calebdelon/ TurnKey Podcast Productions Important Links:Guest to Gold Video Series: www.TurnkeyPodcast.com/gold The Ultimate Podcast Launch Formula- www.TurnkeyPodcast.com/UPLFplusFREE workshop on how to "Be A Great Guest."Free E-Book 5 Ways to Make Money Podcasting at www.Turnkeypodcast.com/gift Ready to earn 6-figures with your podcast? See if you've got what it takes at TurnkeyPodcast.com/quizSales Training for Podcasters: https://podcasts.apple.com/us/podcast/sales-training-for-podcasters/id1540644376Nice Guys on Business: http://www.niceguysonbusiness.com/subscribe/The Turnkey Podcast: https://podcasts.apple.com/us/podcast/turnkey-podcast/id1485077152 Partner Links -- We use these apps and get amazing results and huge time savings too!Design tool: Canva Pro: Create Stunning Design in Minutes!Check out Headliner to create social media posts with video easily- make.headliner.appSimplecast is the easiest way to set up your podcast hosting- Simplecast.comZoom is the easiest way to schedule meetings and record your podcast interviews. Zoom.usAcuity is the easiest way to schedule your podcast interviews, meetings, and life.Acuityscheduling.comCheck out https://serviceskills.com/podcast and get a free $25.00 Starbucks gift card for doing a 20 minute eval call! Tell them The Nice Guys sent you.

In today's episode of the Wealth Advisor Mindset podcast, Nina is joined by Michael DeLon, author of seven books as well as the president of Paperback Expert.During this conversation, Nina and Michael explore the transformative power of mindset and how it impacts various aspects of life. They discuss the importance of daily affirmations and focusing on goals to cultivate a positive outlook and drive consistent actions.You'll learn the significance of balancing multiple facets of life, such as faith, family, finances, fitness, and fun. By setting daily goals in each area, one can maintain a well-rounded and fulfilling life. Michael offers insightful anecdotes and valuable advice on how to handle setbacks and stay resilient. This episode will equip you with practical techniques to enhance your thinking, emotions, and actions, ultimately leading to a more productive and joyful life.If you've enjoyed this episode of the Wealth Advisor Mindset podcast, be sure to leave a review and subscribe today!What You Will Learn In This Show:How daily affirmations aligned with your value system can influence your emotions and actions, fostering a productive mindset.How writing down your thoughts and feelings can help clarify your thinking and prevent negative spirals.What mindset really entails, moving beyond the "woo-woo" perception to practical, disciplined work that aligns thoughts, emotions, and actions.The significance of using the right words, goals, affirmations, and aspirations to motivate and guide your actions.How adopting a structured organizational system can bring clarity to your thinking and boost your confidence and productivity.And so much more...Resources:Paperback ExpertMichael's LinkedInChat with NinaNina's website

In this episode, Matt and Dr. Ben interview Michael DeLon, founder of Paperback Expert. Michael shares the process of writing a book without having to write it manually and how your real estate business can benefit from it.Whenever you are ready here are a number of ways we can help :)Schedule 10 Minute Strategy Session with Matthttps://brokerpreneurpodcast.com/grow-my-brokerage/Join us Every Friday for our Free Brokerpreneur Not So Secret Society Mastermind!https://www.brokerpreneurs.com/bnsss-registrationKnow Your Personality When It Comes To Recruiting!https://my.bankcode.com/brokerpreneurpodcastDownload Our Free Recruiting Bundlehttps://www.brokerpreneurs.com/brokerpreneur-free-recruiting-bundleBrokerpreneur is dedicated to helping real estate brokers grow their brokerage through three fundamental areas of profitability: recruiting more and better agents, increasing retention, and growing per person productivity (PPP). We truly understand the challenges that all brokers face in a highly competitive industry. That's why we provide resources on our website, we host the top-rated real estate brokerage growth podcast, and present exclusive online events to support brokers on their journey to success. Best of all, these resources are available to brokers completely free of charge! You just have to take action!

Summary Join hosts Jeff Amerine, Caleb Talley, and Harrison Kitson on this episode of Startup Junkies as they dive into the world of storytelling and book publishing with Michael DeLon, #1 Amazon Best-Selling author of On Marketing, creator of The Credibility Game Plan, and founder of Paperback Expert. Paperback Expert equips entrepreneurs with marketing strategies to attract more clients, and guarantees business growth if clients adhere to their system, demonstrating a book's versatility in attracting leads, converting sales, and generating referrals. By using Paperback Expert's proprietary “speak-to-write” process, business owners can create their own book in under a day. Through a series of structured phone calls, Paperback Expert helps clients outline their book, record their book, and publish their book. Then, once their book is published, Paperback Expert shows them how to use their book to position themselves as an expert in their industry. Until now, having your own book was either too difficult or too expensive, but that's no longer the case with Paperback Expert. Throughout the episode, Michael shares his inspiring journey, from ministry to entrepreneurship, and the pivotal role a book played in establishing his expertise. He also explores the step-by-step process of turning your ideas into a published work, leveraging your book as a powerful marketing tool, and building a lasting legacy for generations to come. Listen today and discover how crafting your unique story and publishing a book can transform your credibility, attract more clients, and elevate your business.    Show Notes (0:00) Introduction to Michael DeLon (1:04) Michael's Origin Story (5:39) About Paperback Expert and Its Clients (6:46) The Process of Writing a Book with Paperback Expert (8:29) Increasing Brand Awareness with Digital Platforms (10:49) Connecting with Clients and Marketing their Books (15:09) Balancing Life with a Family Run Business (20:57) Overcoming Obstacles in Business (28:40) What's in the Future for Paperback Expert  (31:19) Advice to Younger Self (33:28) Closing Question   Links Jeff Amerine Caleb Talley Harrison Kitson Startup Junkie Startup Junkie YouTube Michael DeLon Paperback Expert On Marketing: The Definitive Guide for Small Business Owners

Today, we dive into a fascinating conversation with Michael DeLon, The Credibility Coach. Discover how he empowers financial advisors to share their impact and their stories. You grasp your significance. You comprehend the value of your work for your clients. Yet, finding the right words to resonate with your audience, especially new connections, can be a challenge. Michael reveals the secrets to writing a book that accelerates your marketing, referrals, and business growth - all by staying true to yourself! In this episode, Rob and Michael delve into:How writing a book can help you create credibility in your business. The ties between books, marketing, and business growth. Creating a book in under 24 hours of your time. Speaking your book and developing the intellectual property behind the book. Key Takeaways: Mail potential clients and connections a copy of your book before your scheduled meeting. It builds trust and helps to lower barriers. Books are a one-on-one connection between you, as the author, and the reader.You have your signature solution, your signature message, that is clear and compelling. That is what you write your book about and what draws people to you. Your best referrals run in the same circles as your best clients. Using a book as a handout for your clients to give to those friends is a great way of bringing in referrals from your existing clients. “When you create a book and you put your story and your thoughts and your successes in that book, people bond with you, they get to trust you, and they're willing to take that next step of finally meeting with you.” – Michael DeLonAbout Michael DeLon: Michael DeLon creates credibility. As the president of Paperback Expert, he helps business owners publish a book that positions them as the expert in their field.Business owners seek out Michael to clarify their brand strategy, make them bestselling authors, and set up their profitable podcast. They use his Credibility Marketing strategies to gain more clients, get more referrals, and grow their revenue.Michael is the author of On Marketing, a #1 Amazon Best-Selling author, and the Creator of The Credibility Game Plan. Since 2013, he has worked with business owners across the United States and internationally to establish and market their credibility.Michael is the husband of one and father of four. He's a committed follower of Jesus Christ who is deeply involved in his church. You can normally find Michael investing time with his family, reading a great book, or facilitating growth in the lives of those around him.Connect with Michael DeLon: Website: https://paperbackexpert.com/ LinkedIn: https://www.linkedin.com/in/michaeldelon/ Facebook: https://www.facebook.com/PaperbackExpert On Marketing Book: https://paperbackexpert.com/onmarketing/ Experts Speak Podcast: https://paperbackexpert.com/interviews/# Episode References:The Truest Fan MastermindRetire on Purpose by Alynn GodfroyConnect with Rob Brown & Phil Calandra:Website: http://truestfan.com/ Facebook: https://www.facebook.com/truestfan LinkedIn: https://www.linkedin.com/in/truestfan/ YouTube: https://www.youtube.com/@truestfancoachingLinkedIn Group: https://www.linkedin.com/groups/8496989/ Facebook Group: https://www.facebook.com/groups/truestfan

In today's episode of "Investing Anywhere from Anywhere Podcast," our host, Mark 'MJ' Jackson welcomes Michael DeLon, an expert in publishing books to enhance brand credibility. Michael shares his background and how he transitioned from a career in Christian radio to marketing consulting. He explains the importance of publishing a book to establish credibility and differentiate oneself in the market.Michael describes his process of helping clients uncover their unique stories and turn them into compelling books. He emphasizes the power of storytelling in marketing and highlights how a well-crafted book can attract clients and opportunities. MJ and Michael discuss various strategies for leveraging books in different industries, such as real estate and law.Throughout the conversation, they emphasize the importance of building relationships, engaging with clients, and sharing personal stories to connect with audiences effectively.Connect with Michael:Website: https://paperbackexpert.com/

Join us in an enlightening conversation with Michael DeLon, founder of Paperback Expert, as we delve into trust-building and how it transforms prospects into committed clients. We spill the secrets on how to elevate your content game, cutting through the noise, and making your brand the go-to expert, using platforms such as blogging, videos, social media, and emails.Learn why the pros like Gary Vaynerchuk emphasize the value of having multiple touchpoints with your audience and the unique role this plays in fostering trust and credibility. Finally, we explore the boundless power of podcasting and books in creating that much-needed trust. We discuss the advantages of starting your podcast, the invaluable relationships it can help you forge, and why it's a potent tool for establishing yourself as an industry expert.Check out how Michael and his team can help your firm at www.paperbackexpert.com and get your Credibility Score to see how credible you currently are at www.credibilitycalculator.comFollow Spotlight Branding for more!Facebook: www.facebook.com/spotlightbrandingTwitter: @spotlightlawyerInstagram: @spotlightlawyerTikTok: @spotlight.mediaVisit www.spotlightinsider.com for additional content to help your firm grow!

Join us in an enlightening conversation with Michael DeLon, founder of Paperback Expert, as we delve into trust-building and how it transforms prospects into committed clients. We spill the secrets on how to elevate your content game, cutting through the noise, and making your brand the go-to expert, using platforms such as blogging, videos, social media, and emails.Learn why the pros like Gary Vaynerchuk emphasize the value of having multiple touchpoints with your audience and the unique role this plays in fostering trust and credibility. Finally, we explore the boundless power of podcasting and books in creating that much-needed trust. We discuss the advantages of starting your podcast, the invaluable relationships it can help you forge, and why it's a potent tool for establishing yourself as an industry expert.Check out how Michael and his team can help your firm at www.paperbackexpert.com and get your Credibility Score to see how credible you currently are at www.credibilitycalculator.comFollow Spotlight Branding for more!Facebook: www.facebook.com/spotlightbrandingTwitter: @spotlightlawyerInstagram: @spotlightlawyerTikTok: @spotlight.mediaVisit www.spotlightinsider.com for additional content to help your firm grow!

In this episode of the Marketing Boost Solutions Podcast, Capt. Marco features a bestselling author, coach, and authority on credibility marketing, Michael DeLon. He is the President and Publisher at Paperback Expert who helps business owners publish a book that positions them as the expert in their respective fields. He explains how he helps business owners write books without actually writing them, emphasizing the importance of storytelling and personal connection in marketing. He also shares his journey from a job he hated to finding his passion in helping others clarify their brand strategy, make them bestselling authors, and set up their profitable podcast. They use his Credibility Marketing strategies to gain more clients, get more referrals, and grow their revenue. You can also find more about Michael DeLon and his services below: Website: https://paperbackexpert.com/ Facebook:https://www.facebook.com/MichaelDeLonPaperbackExpert/ Not a MarketingBoost Solutions member yet? Book a free Brainstorming Session with our team today to learn more about our travel incentives. Click here:https://api.automationbooster.com/widget/appointment/brainstorm-session/mb Whether you are a start-up or a well-established business, you need to have a robust platform to help you scale your business with the ease of automating Marketing Boost travel incentives. Schedule a call with our team to explore what Automation Booster can do for you. Book here: https://api.automationbooster.com/widget/bookings/brainstorm-session/ab Timestamps: [00:03:09] Introduction of Michael Dillon as a guest on the podcast, highlighting his expertise in teaching business owners how to write a book without actually writing it. [00:07:56] The Journey to Finding Passion. Michael shares his experience of climbing the corporate ladder, facing reorganizations, and ultimately leaving to pursue his passion in helping small business owners with marketing. [00:09:29] Using a Book to Establish Expertise. Michael explains how he wrote a book on marketing to establish himself as an expert and gain clients, highlighting the impact it had on his business and life. [00:11:07] The Speak to Write Process Michael advises against traditional book writing and instead recommends speaking to write a book, outlining the process he created to help business owners communicate their ideas effectively. [00:13:03] The power of storytelling. Using a personal injury attorney's story as an example, Michael explains the importance of telling a unique and relatable story to connect with the audience. [00:17:10]  Using a book as a marketing tool. Michael emphasizes the need to go beyond just being an author and explains how to use a book as the centerpiece of a marketing message, including capturing emails and utilizing direct mail marketing. [00:19:44]  Building credibility with or without a book. Michael discusses the importance of building credibility and connecting with potential clients through a book, allowing them to get to know you and trust you before the first interaction. [00:22:04] Creating a magazine-style about oneself. Michael mentions that creating a magazine can be a great option to showcase credibility, although it may not have the same impact as being an author.  [00:28:41] Using automation booster with your book. Michael discusses how business owners can use automation booster to repurpose the content from their book into various marketing materials such as podcasts, blog posts, emails, and webinars. [00:33:43] Free coaching and training . Explore the free section on paperbackexpert.com for coaching, training, and webinars on marketing systems and building credibility. [00:35:08] Putting your book on Amazon. Hire Michael to get your book published on Amazon and receive support throughout the process.

Are you thinking of writing a book to showcase your expertise as a business owner? If so, you will enjoy my conversation with today's guest, Michael DeLeon. Michael is the founder of Paperback Expert, which turns experts into authors and teaches them to use their books as a marketing tool. Join us as we discuss Michael's journey from marketer, to minister, to business owner, along with the importance of retaining your own voice in your content, why impersonal, insta-tactics never work, and the importance of authentic storytelling in your marketing. Guest Resourceshttps://paperbackexpert.comhttps://www.facebook.com/PaperbackExperthttps://www.youtube.com/channel/UCa05hG7SObdPO-M03mlgcKABE IN CHARGE >> TAKE ACTION >> GET RESULTSConquer Your BusinessJoin us on FacebookLinkedInInstagram

In this podcast episode, I had the pleasure of discussing an exciting marketing strategy with my guest, Michael DeLon. As the founder and CEO of Paperback Expert, Michael shared how his company helps small business owners create books as a powerful marketing tool. What's fascinating is that these business owners don't even have to write a single word themselves! Paperback Expert takes care of everything, from content creation to promoting the books to becoming Amazon bestsellers.   During our conversation, Michael shared some incredible success stories of business owners who have used books to generate revenue and establish themselves as experts in their fields. He emphasized the immense value that books can bring to a business, both in terms of credibility and profitability.   We delved into the process of working with Paperback Expert to write a book. Michael highlighted the importance of personalization, ensuring that each book truly reflects the author's unique voice and expertise. He also mentioned the playbooks provided by his company, which serve as comprehensive guides for authors to implement various marketing strategies.   As our conversation drew to a close, I couldn't help but express my interest in collaborating with Michael on a book project. The potential for using books as a marketing tool is truly exciting, and I believe that working together could lead to great success. For those who want to connect with Michael and learn more about Paperback Expert, I provided the necessary contact information.   Overall, this podcast episode shed light on the incredible potential of using books as a marketing strategy for small business owners. Michael Dillon and Paperback Expert are truly revolutionizing the way businesses can promote themselves and generate revenue.   Don't forget to like and subscribe!    Instagram: https://www.instagram.com/path2frdm/   Facebook: https://www.facebook.com/path2frdm   Linkedin: https://www.linkedin.com/in/wesleybarefoot/   7 Steps to Owning a Franchise: https://path2frdm-1.hubspotpagebuilder.com/path-to-freedom-about-franchising   If you would like to learn more about this particular franchise opportunity or discuss franchise ownership in general - feel free to use the link to my calendar below to schedule a free, no-obligation introductory meeting.    https://calendly.com/Is-barefoot/introcallwithIs   Paperback Expert Website: https://paperbackexpert.com   Michael Delon's Linkedin: https://www.linkedin.com/in/michaeldelon/

I sit down with the President of Paperback Expert, Michael DeLon, to dive into the marketing strategy of writing a book to find new clients and grow your business and discuss ways to get the process started.  What You'll Discover In This Episode: ✔ How I Define Marketing & Visibility ✔ Who Should & Shouldn't Write A Book ✔ Why Michael Sees Most Business Owners As Coffee Beans ✔ What Your #1 Asset In Your Business Is ✔ How To Leverage Writing A Book To Grow Your Business ✔ How Your Voice, Tone, & Message Gets Added In Michael's Writing Process ✔ What Kind Of Marketing Time Commitment Gets Results ✔ So Much More! To access resources and links from this episode, click on https://AmberDeLaGarza.com/287. P.S. If you want help managing your time, creating efficiency, making a new hire, reducing the stress and overwhelm of running a business, or making strategic decisions that will help you level up your business, I'd like to talk to you. Let's discuss how we can partner together to help you get unstuck, reduce stress, and determine a clear path to increased profits! Schedule your Discovery Call  

https://youtu.be/NmQDQZGDDpE Michael DeLon is the President of Paperback Expert, a book publishing firm that helps business owners create and publish books in less than 24 hours of their time. We discuss how to create a book without writing a word, essential book marketing ideas, and what writing a book does to your credibility.   --- Tread Your Profitable Author Pathway with Michael DeLon Our guest is Michael DeLon, the President of Paperbook Expert that helps you create and publish your book in less than 24 hours of your time. Michael, welcome to the show. Thanks, Steve. I appreciate you having me. It's going to be a great conversation. Well, let's hope so. Let's make it good. Yeah, it's great to have you. So, Michael, you had one of the most peculiar entrepreneurial journeys on the last talk. So can you help the short version? Can you share the short version with our listeners, please? Absolutely. So it started way back. I'll just talk really fast because there's a long journey here. I started back in 1990. So I'm a follower of Christ. I met my wife and married her in 1990. And the first five years of our marriage, Steve, were like this. We were just like complete opposite. We were fighting all the time because even though she and I grew up in church, nobody ever taught us how to be married. And so after five years of conflict, we went to a marriage conference and God used that marriage conference to radically change our lives because they taught us God's blueprints for marriage. I didn't know he had any blueprints. So we got his blueprint, started applying the principles and our marriage got stronger. Now, I was back in the day when I was in Christian radio, I was selling Christian radio to people. And I found out after two years of doing that, Steve, nobody wanted to buy Christian radio. They wanted to sell their products and services. So I had to become either really, really good at selling or really good at marketing. So I chose marketing. I read the books, I followed the gurus, I went to the seminars, I learned how to do marketing for small business owners so my business would grow as my client's business would grow. So now fast forward to about 2000, I'd been in Christian radio for nine and a half years, God led us out of that to a startup.com. Now, do you remember Amazon when they first got started and they had the radio ads about the world's largest bookstore? Well, some friends of mine started a.com, so I went to work for them, selling banner advertising to car dealerships who didn't even know what the internet was. And that company was ahead of its time, Steve. That means it went bankrupt. And so I was standing in my living room one day, looking up going, all right, what am I supposed to do now, God? And he spoke to my heart, he says, I want you to ministry to families, and I want you at family life, which that ministry that changed our marriage. So we raised support for two years and moved from Indiana down to Arkansas. And I thought I'd hit Nirvana, man. Why would I ever do anything but help other marriages? So I climbed the corporate ladder. Six years later, I was on the leadership team and they started going through those corporate reorganizations that are so popular. Well, after the third reorganization, my name was no longer on the leadership team. They started shuffling me around the ministry. That was a two year, what I call my prison term, meaning a job that I hated at a ministry that I loved. So after two years, I prayed again, said, God, I gotta get out of this place. He said, what do you wanna do? I said, I wanna go help small business owners with marketing because they struggle with it, they hate it, and I love it. So he said, go. So January 1st of 2013, I stepped out of ministry, started a marketing consulting firm. I call you and say, Steve, I think I can help you grow your business. You'd meet with me, we'd have a great conversation. You'd say, Michael,

In this week's episode, I'm joined by Michael DeLon.Michael is the President of Paperback Expert, a book publisher specialising in helping business owners become expert authors.In this episode, he talks about his goal-setting process, as well as the various time frames involved; why codified systems can help the process be more effective; and highlights the importance of utilising a fulcrum to leverage your goals to an even greater degree.________________________________________________________________________Michael DeLon can be found here:FacebookWebsiteLinkedIn________________________________________________________________________Doug Bennett can be found here:WebsiteLinkedInTwitterEmail: doug@dougbennett.co.ukDownload Your "Ten-Step Guide To Financial Freedom" HereBooks:Goals Do ComeThink Simple, Win BigEnjoy, and come back for the latest podcast each Tuesday. Thank you for listening.

Ever been frustrated about making people believe that you are actually good at what you do? Or experienced the struggle of convincing people that you're more than what they know you to be? In this episode, Susie Carder sits down with Michael DeLon as he shares his journey in building his credibility in marketing through making a book and how it inspired him to build his company, Paperback Expert. He then takes us to how he helps experts build their credibility by creating books without having to write a word! Tune in now and learn how you can also create a book and build credibility for your name, skills, and brand!Love the show? Subscribe, rate, review, and share! https://susiecarder.com/

On this episode of Communicate for Good, Erica is joined by Michael DeLon, Founder of Paperback Expert. Michael shares his path to becoming a credibility expert and how writing a book could have a significant impact on your donor base. He emphasizes to listeners that what you say is more important than where you say it, and to always start with your message. They talk about the Credibility Calculator and how to interpret and improve your results. Erica and Michael also discuss practical ways to leverage donor testimonials and how to stand out with videos. Resources Referenced:The Credibility Calculator: https://thecredibilitycalculator.com/Communicate for Good Quiz: https://claxon-communication.scoreapp.com/ About Michael:Michael DeLon serves business experts and thought leaders to create a book without writing a word. As a #1 Amazon Best-Selling Author and America's Foremost Authority on Credibility Marketing, he teaches how to establish and market your credibility to gain more clients. Business owners seek out Michael to clarify their message, make them a bestselling author, and set up their profitable podcast. They use his Credibility Marketing strategies to gain clients, get referrals, and grow their revenue. Since 2013, he has worked with business owners across the United States and internationally to establish and market their credibility.Michael is the husband of one and father of four. He's a committed follower of Jesus Christ who is deeply involved in his church. You can normally find Michael investing time with his family, reading a great book, or facilitating growth in the lives of those around him.  Connect with Michael: Website: https://paperbackexpert.com/LinkedIn: https://www.linkedin.com/in/michaeldelon/Email: Michael@PaperbackExpert.com Connect with Erica:Website: https://claxon-communication.com/Twitter: https://twitter.com/EricaMillsBarnLinkedIn: https://www.linkedin.com/in/ericamillsbarnhart/Email: info@claxon-communication.com  Book Time With Erica: https://bit.ly/ChatWithErica

Publishing your own book is essential if one of your goals is to share your message and offerings to the masses. Being able to hand your book to a potential prospect or add “author” to your list of accomplishments can also give you a boost of credibility. So why don't more expert-entrepreneurs write their own book? Often, the process of writing the book and shaping your message into the written word feels a bit daunting. On Amplify Your Success Podcast episode 321, Michael DeLon, shows people just like you and me how to get your book out to your market without ever writing one word. Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority. Key Takeaways [4:33] The worst way to write a book (and often triggers writer's block.) [6:37] Know, Like & Trust – and how that is a requirement for buyers. [12:35] Why most experts are like coffee beans (and the importance of differentiation.) [17:00] Parting the Red Sea and how your book helps you stand out. [21:07] A simple but highly effective strategy to get started writing your book. [24:17] Why being yourself is crucial to establishing long-lasting credibility. About the Guest Michael DeLon creates credibility. As the president of Paperback Expert, he helps business owners publish a book that positions them as the expert in their field. Business owners seek out Michael to clarify their brand strategy, make them bestselling authors, and set up their profitable podcast. They use his Credibility Marketing strategies to gain more clients, get more referrals, and grow their revenue. Michael is the #1 Amazon bestselling author of On Marketing. Since 2013, he has worked with business owners across the United States and internationally to establish and market their credibility. Michael is the husband of one and father of four. He's a committed follower of Jesus Christ who is deeply involved in his church. You can normally find Michael investing time with his family, reading a great book, or facilitating growth in the lives of those around him. Resources Mentioned in This Episode: Head over to com/Free to access Michael's training Discover your #1 barrier to being a well-paid authority with my new 3 minute Authority Barrier Quiz.

Michael DeLon creates credibility. As the president of Paperback Expert, he helps business owners publish a book that positions them as the expert in their field. Business owners seek out Michael to clarify their brand strategy, make them bestselling authors, and set up their profitable podcast. They use his Credibility Marketing strategies to gain more clients, get more referrals, and grow their revenue. Michael is the #1 Amazon bestselling author of On Marketing. Since 2013, he has worked with business owners across the United States and internationally to establish and market their credibility. Michael is the husband of one and father of four. He's a committed follower of Jesus Christ who is deeply involved in his church. You can normally find Michael investing time with his family, reading a great book, or facilitating growth in the lives of those around him. Website : https://paperbackexpert.com/ Facebook profile – https://www.facebook.com/michael.delon Facebook group – https://www.facebook.com/groups/credibilitymarketing LinkedIn profile – https://www.linkedin.com/in/michaeldelon/ YouTube channel – https://www.youtube.com/channel/UCa05hG7SObdPO-M03mlgcKA Apple Podcast – https://podcasts.apple.com/us/podcast/experts-speak/id1454536785

Ready for another way to be the Exhibit (A)ttorney of your law firm? Today Jordan is chatting with Michael DeLon, from Paperback Expert. Join our conversation now!

In today's episode about investing in yourself through stewarding your treasures, I talk with you about how we all have times our world falls apart both big and small and how those can affect our money.  I also talk about what you can do to deal with this when it comes to that time (or before).  I also give you some tips on how to move forward financially in a healthy way. Show Notes and Resources.

Have you heard the saying, "everyone has a book in them"? If so, do you desire to write a book but not sure where to start? In this segment, Michael DeLon shares how to publish your book without writing a word and the four marketing misfires and how to avoid them with the 3MS model. 1. Marketing happens in the mind of your audience – how they see you 2. Shallow understanding of your market. Who is your target audience 3. Having an unclear or compelling message. Message is KING 4. Having marketing attempts vs marketing system WHO IS MICHAEL? Michael DeLon creates credibility. As the president of Paperback Expert, he helps business owners publish a book that positions them as the expert in their field. Business owners seek out Michael to clarify their brand strategy, make them bestselling authors, and set up their profitable podcast. They use his Credibility Marketing strategies to gain more clients, get more referrals, and grow their revenue. Michael is the #1 Amazon bestselling author of On Marketing. Since 2013, he has worked with business owners across the United States and internationally to establish and market their credibility. Michael is the husband of one and father of four. He's a committed follower of Jesus Christ who is deeply involved in his church. You can normally find Michael investing time with his family, reading a great book, or facilitating growth in the lives of those around him. MICHAEL'S CALL TO ACTION Check out the CredibilityCalculator.com – get your Credibility Score in under 5 minutes Facebook profile – https://www.facebook.com/michael.delon Facebook group – https://www.facebook.com/groups/credibilitymarketing LinkedIn profile – https://www.linkedin.com/in/michaeldelon/ YouTube channel – https://www.youtube.com/channel/UCa05hG7SObdPO-M03mlgcKA GENESIS'S INFO https://genesisamariskemp.net/ CALL TO ACTION Subscribe to GEMS with Genesis Amaris Kemp Channel, Hit the notifications bell so you don't miss any content, and share with family/friends. **REMEMBER - You do not have to let limitations or barriers keep you from achieving your success. Mind over Matter...It's time to shift and unleash your greatest potential. If you would like to be a SPONSOR or have any of your merchandise mentioned, please reach out via email at GEMSwithGenesisAmarisKemp@gmail.com --- Send in a voice message: https://anchor.fm/genesis-amaris-kemp/message Support this podcast: https://anchor.fm/genesis-amaris-kemp/support

Send us a Text Message.This week on the Catalytic Leadership Podcast, we have a Catalytic Leader Spotlight, interviewing Michael DeLon! Grab a notepad and pen - you're going to want to capture some great insights from Michael in this episode.Michael has been recognized as America's Foremost Authority on Credibility Marketing and is the author of 7 books. He's a follower of Christ, has been married to Jill since 1990, and is the father of 4 amazing kids. As the President of Paperback Expert, he serves experts, thought leaders, and business owners by helping them create a book without writing a word to elevate their credibility, become an Amazon bestselling author and generate predictable revenue by using their book to monetize their expertise.You can connect with Michael at https://www.paperbackexpert.com and find out more about how Michael can help you! Support the Show.Join Dr. William Attaway on the Catalytic Leadership podcast as he shares transformative insights to help high-performance entrepreneurs and agency owners achieve Clear-Minded Focus, Calm Control, and Confidence. Free 30-Minute Discovery Call:Ready to elevate your business? Book a free 30-minute discovery call with Dr. William Attaway and start your journey to success. Special Offer:Get your FREE copy of Catalytic Leadership: 12 Keys to Becoming an Intentional Leader Who Makes a Difference. Connect with Dr. William Attaway: Website LinkedIn Facebook Instagram TikTok YouTube

On today's episode we will learn from Michael about creating marketing systems that actually work, and how to avoid marketing misfires.Michael DeLon is the president of Paperback Expert, a company helping business owners create credibility through publishing books positioning them as experts in their field. He works with business owners to clarify their brand strategy, become bestselling authors, or establish a profitable podcast.Michael is a bestselling author. His book On Marketing is a definitive guide for small business owners on everything you can do to gain and retain customers.Learn more about Michael DeLon at: www.paperbackexpert.com Take the Credibility Calculator HERE! (BTW - I did the Credibility Calculator and was really surprised by my score! Don't hesitate to learn from this valuable tool!) Learn more about the Time to Thrive Membership and other programs at www.TimeToThrive.Zone!

Michael DeLon creates credibility. As the president of Paperback Expert, he helps business owners publish a book that positions them as the expert in their field. Business owners seek out Michael to clarify their brand strategy, make them bestselling authors, and set up their profitable podcast. They use his Credibility Marketing strategies to gain more clients, get more referrals, and grow their revenue. Michael is the #1 Amazon bestselling author of On Marketing. Since 2013, he has worked with business owners across the United States and internationally to establish and market their credibility.

Michael DeLon creates credibility. As the president of Paperback Expert, he helps business owners publish a book that positions them as the expert in their field. Business owners seek out Michael to clarify their brand strategy, make them bestselling authors, and set up their profitable podcast. They use his Credibility Marketing strategies to gain more clients, get more referrals, and grow their revenue.Michael is the #1 Amazon bestselling author of On Marketing. Since 2013, he has worked with business owners across the United States and internationally to establish and market their credibility.Michael is the husband of one and father of four. He's a committed follower of Jesus Christ who is deeply involved in his church. You can normally find Michael investing time with his family, reading a great book, or facilitating growth in the lives of those around him.Connect with Michael DeLon:Website: https://paperbackexpert.com/ Facebook: https://www.facebook.com/michael.delon Facebook Group: https://www.facebook.com/groups/credibilitymarketing LinkedIn profile: https://www.linkedin.com/in/michaeldelon/ YouTube channel: https://www.youtube.com/channel/UCa05hG7SObdPO-M03mlgcKA TurnKey Podcast Productions Important Links:The Ultimate Podcast Launch Formula- www.TurnkeyPodcast.com/UPLFplusFREE workshop on how to "Be A Great Guest."Free E-Book 5 Ways to Make Money Podcasting at www.Turnkeypodcast.com/gift Ready to earn 6-figures with your podcast? See if you've got what it takes at TurnkeyPodcast.com/quizSales Training for Podcasters: https://podcasts.apple.com/us/podcast/sales-training-for-podcasters/id1540644376Nice Guys on Business: http://www.niceguysonbusiness.com/subscribe/The Turnkey Podcast: https://podcasts.apple.com/us/podcast/turnkey-podcast/id1485077152 Partner Links -- We use these apps and get amazing results and huge time savings too!Design tool: Canva Pro: Create Stunning Design in Minutes!Check out Headliner to create social media posts with video easily- make.headliner.appSimplecast is the easiest way to set up your podcast hosting- Simplecast.comZoom is the easiest way to schedule meetings and record your podcast interviews. Zoom.usAcuity is the easiest way to schedule your podcast interviews, meetings, and life.Acuityscheduling.com

Michael DeLon is the President of Paperback Expert, a book publishing firm that helps business owners create and publish books in less than 24 hours of their time. We discuss how to create a book without writing a word, essential book marketing ideas, and what writing a book does to your credibility.   Timestamps [00:27] Michael's entrepreneurial journey [04:57] How to uncover the book hidden in your experience [07:08] Why writing a book is an instant credibility upgrade [10:08] How to create your book without writing a word [12:16] Michael's book creation framework [14:54] The Speak-to-Write process  [16:56] How to show up differently as an author [18:49] Become an Amazon best-selling author [22:03] Parting thoughts   Links and Resources Steve and Greg Cleary's Book: Pinnacle: Five Principles that Take Your Business to the Top of the Mountain Paperbackexpert.com Michael's LinkedIn

This week on my podcast I have a really credible guest! ✨✨ Michael DeLon creates credibility. As the president of Paperback Expert, he helps business owners publish a book that positions them as the expert in their field. Business owners seek out Michael to clarify their brand strategy, make them bestselling authors, and set up their profitable podcast. They use his Credibility Marketing strategies to gain more clients, get more referrals, and grow their revenue. Join us and find out how Michael uses Credibility Marketing strategies to help his clients!

Michael DeLon creates credibility. As the president of Paperback Expert, he helps business owners publish a book that positions them as the expert in their field. Business owners seek out Michael to clarify their brand strategy, make them bestselling authors, and set up their profitable podcast. They use his Credibility Marketing strategies to gain more clients, get more referrals, and grow their revenue.Michael is the #1 Amazon bestselling author of On Marketing. Since 2013, he has worked with business owners across the United States and internationally to establish and market their credibility.Michael is the husband of one and father of four. He's a committed follower of Jesus Christ who is deeply involved in his church. You can normally find Michael investing time with his family, reading a great book, or facilitating growth in the lives of those around him.Connect with Michael DeLon:Website: https://paperbackexpert.com/ Facebook: https://www.facebook.com/michael.delon Facebook Group: https://www.facebook.com/groups/credibilitymarketing LinkedIn profile: https://www.linkedin.com/in/michaeldelon/ YouTube channel: https://www.youtube.com/channel/UCa05hG7SObdPO-M03mlgcKA TurnKey Podcast Productions Important Links:The Ultimate Podcast Launch Formula- www.TurnkeyPodcast.com/UPLFplusFREE workshop on how to "Be A Great Guest."Free E-Book 5 Ways to Make Money Podcasting at www.Turnkeypodcast.com/gift Ready to earn 6-figures with your podcast? See if you've got what it takes at TurnkeyPodcast.com/quizSales Training for Podcasters: https://podcasts.apple.com/us/podcast/sales-training-for-podcasters/id1540644376Nice Guys on Business: http://www.niceguysonbusiness.com/subscribe/The Turnkey Podcast: https://podcasts.apple.com/us/podcast/turnkey-podcast/id1485077152 Partner Links -- We use these apps and get amazing results and huge time savings too!Design tool: Canva Pro: Create Stunning Design in Minutes!Check out Headliner to create social media posts with video easily- make.headliner.appSimplecast is the easiest way to set up your podcast hosting- Simplecast.comZoom is the easiest way to schedule meetings and record your podcast interviews. Zoom.usAcuity is the easiest way to schedule your podcast interviews, meetings, and life.Acuityscheduling.com

All the most well-known thought leaders are publishing their own book today.Having your own book is becoming an almost non-negotiable if you want to be considered as a top thought leader in your industry. In the same way pretty much all entrepreneurs and innovators were forced to get on twitter when it came out, and then instagram, and of course to have their own website, books are coming back as a potentially HUGE avenue to break through the now over-saturated cluttered online ecosystem by giving your audience something they can hold in their hand. A book is also a value-adding, evergreen asset that you can use in more than one way. You can use it top of funnel to attract new audiences and prove why anyone should listen to you. You can use it with existing clientele to actually create better, more informed customers. You can use it to parlay into speaking gigs. You can use it to begin to cement your legacy. More and more leaders, coaches and entrepreneurs are realizing the immense untapped potential that having their own book can have when it comes to generating trust and building credibility and I believe having your own book is quickly becoming an non-negotiable piece of the personal branding revolution. I brought in Michael Delon who runs Paperback Expert, an agency that helps business owners publish a book that positions them as the expert in their field.We get into why becoming a published author matters, how his process works in terms of extracting insights from the author to point them in the best way, plus the typical cost of hiring an agency to write your book for you. Connect with Michael Delon:Website: PaperbackExpert.comLinkedIn: Connect→ Subscribe on YouTube & check out more free resources. Hosted on Acast. See acast.com/privacy for more information.

Today's guest, the paperback expert, Michael DeLon does it with books. Do you want to be a bestselling author? He is your guy! If you are looking to grow your marketing development opportunities and convert new clients by growing your credibility, Michael DeLon is your guy. He's gonna teach you all about how to do it and how he does it as a company. He also has a really rad sales tactic using just three questions when he gets on his client calls. It is something that I really have never heard before, and it's the belief system of we become the magnet in our serving of value. We don't have to sell. This one is really good.    If you are like me, you're a couple of years into business, and you may be looking to put all of your coaching experiences, information, and all of the content you've been building year by year into one hub.  I wanted it to be experiential and so I used an app. Passion.io is what we used and we are loving it. Easy to use and helps you create a beautiful app you can be proud of.  https://passion.io/?_go=fitinfaith   About Michael: Michael DeLon creates credibility. As the president of Paperback Expert, he helps business owners publish a book that positions them as the expert in their field. Business owners seek out Michael to clarify their brand strategy, make them bestselling authors, and set up their profitable podcast. They use his Credibility Marketing strategies to gain more clients, get more referrals, and grow their revenue.   Where to Find Michael: https://www.facebook.com/michael.delon https://www.facebook.com/groups/credibilitymarketing https://www.linkedin.com/in/michaeldelon/ https://www.youtube.com/channel/UCa05hG7SObdPO-M03mlgcKA   Where to Find Tamra: Let's Connect! Book a Call today to see how I can help you grow your business! https://calendly.com/fitinfaithmedia/activation-intro-call Want to write a book, start a podcast, or create an ecourse? Visit us at https://www.fitinfaithmedia.com/ TEXT Me (yes, it's really me!) at

834: Growing Your Business with a Book , Michael DeLon, Paperback Expert     Growing Your Business with a Book Michael DeLon, Paperback Expert   – The Sharkpreneur podcast with Seth Greene Episode 834 Michael DeLon Michael DeLon creates credibility. As the president of Paperback Expert, he helps business owners publish a book that positions them as the expert in their field.   Business owners seek out Michael to clarify their brand strategy, make them bestselling authors, and set up their profitable podcast. They use his Credibility Marketing strategies to gain more clients, get more referrals, and grow their revenue. Michael is the author of On Marketing, a #1 Amazon Best-Selling author, and the Creator of The Credibility Game Plan. Since 2013, he has worked with business owners across the United States and internationally to establish and market their credibility.   Listen to this illuminating Sharkpreneur episode with Michael DeLon about growing your business with a book. Here are some of the beneficial topics covered on this week's show: - How having your own book automatically makes you an expert in your field. - Why you don't want to look and sound like all your competitors. - How having a book differentiates you and is something you can give to prospects. - Why you must remember people make decisions emotionally and then back them up with logic. - How books are a fantastic way to get referrals from existing clients.   Connect with Michael: Guest Contact Info Facebook facebook.com/PaperbackExpert LinkedIn linkedin.com/in/michaeldelon Links Mentioned: paperbackexpert.com   Learn more about your ad choices. Visit megaphone.fm/adchoices

Join Dave Molenda and Michael DeLon, a marketing coach and book publisher for small business owners with Paperback Expert, as they dive into what it means to be credible. Michael explains that credibility is the level of confidence your customer has in you – when people believe you are who you say you are and when you do what you say you are going to do, great things happen! Michael and Dave talk about how important third-party credentials are and that having real-life testimonials authenticate you and your credibility. They discuss consistency over time, which builds relationships and credibility.

Summary of Caleb DeLon “Unless you're one of the rare individuals who actually thrives in that environment, it's going to be best for you to write your book in community. And especially when we're talking about content creation, to bring in someone to ask you questions. In this, this takes speaking your content to the next level. It's one thing to hit record on your phone and just begin to talk. It's another to have a friend sitting across from you asking you questions that you then respond to, because what that friend can do is by the questions they ask, help you to remember stories that you forgotten and come up with insights that you would never have done simply monologuing.”  The Top 5 Tips for Creating Your Book (without Writing a Word) 1. Never write a book.  2. Don't be a writing recluse. 3. Don't DIY.  4. Don't sell lots of copies.  5. Don't stop when you publish.   TIME STAMP SUMMARY00:40 Get out of your head about writing00:45 You aren't alone, don't write alone09:22 A matter of quality versus quantity 14:10 Summary of the top five tips Where to find Caleb?Website                              https://paperbackexpert.com/LinkedIn                              https://www.linkedin.com/in/caleb-delon Who is Caleb DeLon?Caleb DeLon is the COO of Paperback Expert, a book publishing firm for small business owners. He helps business owners create books without writing a word—by speaking their content instead of writing it.

https://upmyinfluence.com/wp-content/uploads/2022/08/DeLon-Wide.png () 1277 - Write a Book Without Writing a Word with Paperback Expert's Michael DeLon

"Simon Sinek doesn't make money selling his book. Simon makes money selling his ideas through his books and his speeches. It's his books that get him invited on stages. And those stages are where he makes all of his money." - Michael Delon ------------ Publisher and credibility marketing expert Michael Delon shares with you how to create your book, get get booked on more stages and gain more clients. Michael Delon is the founder of Paperback Expert. In this interview we talk about: His journey out of “prison” aka a job where he sold services and made no sales to his dream job helping others make an impact. The role of a book in building your brand as a speaker, and getting more speaking opportunities. The importance of not just marketing, but CREDIBILITY marketing. The amazing story of how he convinced a personal injury attorney to bring his baseball glove into his next TV interview, and helped him eventually write his bestseller book. At the end of the day, Michael's main message in this conversation is this: “Be yourself.” It's the most simple and also the most difficult thing to do, and always a reminder we need to hear, especially from successful and genuine experts just like Michael. You can find out more about Michael at: www.paperbackexpert.com

On this week's episode, I'm excited to have Michael Delon join me as a guest.Michael creates credibility. As the president of Paperback Expert, he helps business owners publish a book that positions them as the expert in their field. Business owners seek out Michael to clarify their brand strategy, make them bestselling authors, and set up their profitable podcast. They use his Credibility Marketing strategies to gain more clients, get more referrals, and grow their revenue.Michael is the #1 Amazon bestselling author of On Marketing. Since 2013, he has worked with business owners across the United States and internationally to establish and market their credibility.Michael is the husband of one and father of four. He's a committed follower of Jesus Christ who is deeply involved in his church. You can normally find Michael investing time with his family, reading a great book, or facilitating growth in the lives of those around him.Recommended Books:1. Traction: Get a Grip on Your Business - Gino Wickman2. The ONE Thing: The Surprisingly Simple Truth Behind Extraordinary Results - Gary KellerConnect with Michael: Paperback Expert – Book Publishing for Small Business Owners-----Connect with Vijay on Instagram: @RealVijayKailashConnect with Vijay on LinkedIn: Vijay Kailash, CFA | LinkedInConnect with Vijay on his website: https://vijaykailash.com/

All too often, we make life about the numbers. Whether it's a revenue target for our businesses or how much money we'll need to retire, we obsess over where we would like to be in the future. And we lose focus on what we can be doing right now to live a life we really love. Allowing us to make a difference to the people and causes we care about and most likely accomplish more than we may have thought possible. In this week's episode of the Truest Fan Podcast, you'll meet Michael DeLon, a servant leader who loves to encourage others to be their very best. Michael is the owner of Paperback Expert where he helps thought leaders tell their stories and bring their credibility to the marketplace. Many of his clients are financial advisors. Our conversation was packed with great wisdom and a ton of energy. Here are just a few of the highlights:   (04:13) The hidden power that can come from servant leadership. (07:48) Why it's okay to be content as long as we're not complacent. (11:34) How building others up makes us stronger. (15:16) Why adding up the numbers could be the wrong formula for measuring success. (25:47) Being authentic trumps trying to be what you think others want.   Michael's website: https://paperbackexpert.com/ On LinkedIn: https://www.linkedin.com/in/michaeldelon/ On Facebook: https://www.facebook.com/PaperbackExpert Michael's Experts Speak podcast: https://experts-speak.sounder.fm/

All too often, we make life about the numbers. Whether it's a revenue target for our businesses or how much money we'll need to retire, we obsess over where we would like to be in the future. And we lose focus on what we can be doing right now to live a life we really love. Allowing us to make a difference to the people and causes we care about and most likely accomplish more than we may have thought possible. In this week's episode of the Truest Fan Podcast, you'll meet Michael DeLon, a servant leader who loves to encourage others to be their very best. Michael is the owner of Paperback Expert where he helps thought leaders tell their stories and bring their credibility to the marketplace. Many of his clients are financial advisors. Our conversation was packed with great wisdom and a ton of energy. Here are just a few of the highlights:   (04:13) The hidden power that can come from servant leadership. (07:48) Why it's okay to be content as long as we're not complacent. (11:34) How building others up makes us stronger. (15:16) Why adding up the numbers could be the wrong formula for measuring success. (25:47) Being authentic trumps trying to be what you think others want.   Michael's website: https://paperbackexpert.com/ On LinkedIn: https://www.linkedin.com/in/michaeldelon/ On Facebook: https://www.facebook.com/PaperbackExpert Michael's Experts Speak podcast: https://experts-speak.sounder.fm/

In this episode, Steve Fretzin and Michael DeLon discuss:Looking for fit, not just for business. Using books to grow your business. Credibility, authority, and thought leadership. Discovering your story.  Key Takeaways:Having a book makes you an expert on that topic. It gives instant credibility. Working with a company like Paperback Expert allows you to speak to write your book, not physically write it yourself. In our culture, it is near sacrilegious to throw away books. Giving a physical book is more likely to be kept (or shared further down the line) than something like a business card or ebook. Tell the story that only you can tell. People remember stories. People connect through stories.  "It's your story. People are going to choose you; they're going to buy you more than what you can do for them. How or why are they going to choose you? You want people who connect with you." —  Michael DeLon Connect with Michael DeLon:  Website: https://paperbackexpert.com/Show: https://paperbackexpert.com/interviews/LinkedIn: https://www.linkedin.com/in/michaeldelon/Twitter: https://twitter.com/MichaelDeLonCredibility Calculator: https://thecredibilitycalculator.com/ Thank you to our Sponsors!Legalese Marketing: https://legaleasemarketing.com/Moneypenny: https://www.moneypenny.com/us/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

Is marketing your small business driving you crazy and taking up WAY too much time? Micheal says, ditch traditional marketing trends and get a marketing system that works time and time again. Michael DeLon creates credibility. As the president of Paperback Expert, he helps business owners publish a book that positions them as the expert in their field.

As the president of Paperback Expert, Michael DeLon helps business owners publish a book that positions them as the expert in their field. He recently joined me to talk about how and why he became an expert in credibility marketing. What role did his father's death play in his career path? Why did he return to the Church after being away for a while? What role does his faith play in his approach to business building? Listen in to find the answers to these questions as well as hear the inspiration behind his book, On Marketing: The Definitive Guide for Small Business Owners. Buy On Marketing Amazon: https://amzn.to/3IquPZB Bookshop.org: https://bookshop.org/a/54587/9781511412056  Connect with Michael DeLon Website: https://paperbackexpert.com/ LinkedIn: https://www.linkedin.com/in/michaeldelon/ Facebook: https://www.facebook.com/PaperbackExpert YouTube: https://www.youtube.com/channel/UCa05hG7SObdPO-M03mlgcKA Connect with Mike Carlon Website: https://uncorkingastory.com/ Youtube: https://www.youtube.com/channel/UCSvS4fuG3L1JMZeOyHvfk_g Instagram: https://www.instagram.com/uncorkingastory/ Twitter: https://twitter.com/uncorkingastory Facebook: https://www.facebook.com/uncorkingastory LinkedIn: https://www.linkedin.com/company/uncorking-a-story/ If you like this episode, please share it with a friend. If you have not done so already, please rate and review Uncorking a Story on Apple Podcasts, or wherever you get your podcasts.

In today's episode, we're chatting about how to write and leverage a book to gain instant credibility in your space. Now, before you make any assumptions, even if you already have a book, you need to listen to this episode. For so many authors, books are treated as a revenue stream and not a credibility marketing vehicle, and that's simply the wrong idea. Your book is – or will be – your best tool for generating revenue in your business. To explain this, we've invited Michael DeLon, president and founder of Paperback Expert, to share with us what a book should actually be doing for you, how to go about writing one (without actually writing a word), and how to leverage it to land better clients. Again, even if you have a book, you need to listen to the episode. Your next book will be better because of it. Show Notes: ✅ To learn more about Michael, check out https://paperbackexpert.com/

I chat with Michael DeLon from Paperback Expert about how he uses profit to help God's Kingdom while continuing to build his own business. You'll love this practical, down to earth conversation that's honest, transparent and just plain amazing.

Imagine writing a book you can give away to your customers and clients that builds trust, expert authority status, and relationships that magnetically draws new and long term business in. Now imagine how you create and publish your book with your name on the cover... and you haven't written a single word. Learn more: PaperbackExpert.com WATCH ON YOUTUBE HERE “My book is my silent salesperson that can sell me better than I could ever sell myself. You made the process so simple. I could never have done this without your help organizing my thoughts, talking through my chapters, and creating such a beautiful looking book. It was a seamless, incredible experience with your company. Thank you!” Phil Herman - #1 Amazon Bestselling Author of The Phil Herman Method and Dayton, Ohio's Top Realtor Caleb DeLon Caleb is COO of Paperback Expert, book publishing firm for small business owners. He helps business owners create books without writing a word— by speaking their content instead of writing it. Caleb will share • Why credibility is so important to your firm's marketing strategy • Where many firms go wrong when it comes to their marketing • How to stand out from your competitors Why should established business owners consider writing a book? *What hinders people from writing a book? *What's the #1 tip for someone who wants to write a book but doesn't know how? *Once they publish a book, how can a business owner use it to drive more revenue? Ready to learn more? Discover how you can create your book without writing a word: PaperbackExpert.com/ What's your Credibility Score? Find out in under 5 minutes: PaperbackExpert.com/calculator/

In somewhat of a sister episode to #32 with Paula Black on publishing a book, we're joined this week by Paperback Expert's Michael DeLon to talk about how to get the most out of your book and all the ways it can enhance your marketing and business development.Learn more about Paperback Expert at www.paperbackexpert.com

In somewhat of a sister episode to #32 with Paula Black on publishing a book, we're joined this week by Paperback Expert's Michael DeLon to talk about how to get the most out of your book and all the ways it can enhance your marketing and business development.Learn more about Paperback Expert at www.paperbackexpert.com

Watch this episode on YouTube: https://youtu.be/5VOgWEswuBY This Week's Guest is Credibility Marketing Expert, Michael DeLon Michael DeLon creates credibility. As the president of Paperback Expert, he helps business owners publish a book that positions them as the expert in their field. Business owners seek out Michael to clarify their brand strategy, make them bestselling authors, and […]

Watch this episode on YouTube: https://youtu.be/5VOgWEswuBY This Week's Guest is Credibility Marketing Expert, Michael DeLon Michael DeLon creates credibility. As the president of Paperback Expert, he helps business owners publish a book that positions them as the expert in their field. Business owners seek out Michael to clarify their brand strategy, make them bestselling authors, and set up their profitable podcast. They use his Credibility Marketing strategies to gain more clients, get more referrals, and grow their revenue. Michael is the #1 Amazon bestselling author of On Marketing. Since 2013, he has worked with business owners across the United States and internationally to establish and market their credibility. Michael is the husband of one and father of four. He's a committed follower of Jesus Christ who is deeply involved in his church. You can normally find Michael investing time with his family, reading a great book, or facilitating growth in the lives of those around him. CredibilityCalculator.com – get your Credibility Score in under 5 minutes PaperbackExpert.com – learn more about publishing your book without writing a word Facebook.com/Groups/CredibilityMarketing – join the Credibility Marketing Inner Circle community More Data Leadership: Data Leadership Training – https://DataLeadershipTraining.com Subscribe to Our Newsletter – http://eepurl.com/gv49Yr Follow Anthony Algmin on LinkedIn – https://www.linkedin.com/in/anthonyjalgmin Make an impact with a review on Apple Podcasts – https://podcasts.apple.com/us/podcast/data-leadership-lessons/id1505108710z

This episode of the Passage to Profit Show features Michael DeLon from Paperback Expert, Henry Lovejoy from Freshé and Karima El-Hakkaoui from Six Gldn. Michael DeLon, is a coach, marketing strategist, book publisher and the founder of Paperback Expert, a book publishing firm to help small business owners publish a book that positions them as the expert in their field. Since 2013 he has helped hundreds of professionals become authors and help business owners grow their business. Create your book without writing a word in under 24 hours of your time. Then use your book to grow your business using our done-for-you book marketing system. Business owners are included in every part of their book’s process and Paperback Expert helps them organize, transcribe, format, and publish their business’ book. His Speak-to-Write process: Paperback Experts interviews authors to create their content, then polishes the interviews into a manuscript. After a stunning cover design is created and the book goes to Amazon and the entrepreneur is an author! Many people have thought about writing a book. But they haven't because "it seems hard" or they "don't know how." Michael can share why publishing a book is a fabulous marketing idea and how they can start creating their book today. Read more at: https://paperbackexpert.comVisit the Entrepreneur Presenters for May 1, 2022 at their Websites:Henry Lovejoy, is the Founder of Freshé - small meals with big protein. Freshé is the perfect go-to option for healthy, delicious eating wherever you are. All-natural ingredients packed into a pocket-sized BPA-free tin with fresh olive oil, hearty vegetables, and certified sustainable protein (fish-based). Open. Enjoy. Energize. From the vivid coastlines of Portugal and Spain, Freshé brings an old European tradition of artisanal tinned meals to the American shore. Ready-to-eat globally inspired small meals with simple ingredients, vibrant superfoods and sustainably sourced protein, infused with savory herbs & spices. Crafted in time-honored style. Read more at: https://freshemeals.com/Karima El-Hakkaoui, is the founder of Six Gldn (six golden) skincare line offering a range of 5 high-performance clean products. Six Gldn products are the most unique & powerful botanical skincare in the world. Doctor formulated from 9 generations of family botanical formulas. The extraordinary formulas are built on 400 years of scientific research in advanced Korean herbal medicine, honed and perfected over generations. The product line is natural, vegan, cruelty-free and the company is also eco-friendly - by the end of this year all products will be 100% refillable and plastic-free. Read more at: https://www.sixgldn.com Visit https://passagetoprofitshow.com/ for the latest updates and episodes.

This episode of the Passage to Profit Show features Michael DeLon from Paperback Expert, Henry Lovejoy from Freshé and Karima El-Hakkaoui from Six Gldn. Michael DeLon, is a coach, marketing strategist, book publisher and the founder of Paperback Expert, a book publishing firm to help small business owners publish a book that positions them as the expert in their field. Since 2013 he has helped hundreds of professionals become authors and help business owners grow their business. Create your book without writing a word in under 24 hours of your time. Then use your book to grow your business using our done-for-you book marketing system. Business owners are included in every part of their book’s process and Paperback Expert helps them organize, transcribe, format, and publish their business’ book. His Speak-to-Write process: Paperback Experts interviews authors to create their content, then polishes the interviews into a manuscript. After a stunning cover design is created and the book goes to Amazon and the entrepreneur is an author! Many people have thought about writing a book. But they haven't because "it seems hard" or they "don't know how." Michael can share why publishing a book is a fabulous marketing idea and how they can start creating their book today. Read more at: https://paperbackexpert.comVisit the Entrepreneur Presenters for May 1, 2022 at their Websites:Henry Lovejoy, is the Founder of Freshé - small meals with big protein. Freshé is the perfect go-to option for healthy, delicious eating wherever you are. All-natural ingredients packed into a pocket-sized BPA-free tin with fresh olive oil, hearty vegetables, and certified sustainable protein (fish-based). Open. Enjoy. Energize. From the vivid coastlines of Portugal and Spain, Freshé brings an old European tradition of artisanal tinned meals to the American shore. Ready-to-eat globally inspired small meals with simple ingredients, vibrant superfoods and sustainably sourced protein, infused with savory herbs & spices. Crafted in time-honored style. Read more at: https://freshemeals.com/Karima El-Hakkaoui, is the founder of Six Gldn (six golden) skincare line offering a range of 5 high-performance clean products. Six Gldn products are the most unique & powerful botanical skincare in the world. Doctor formulated from 9 generations of family botanical formulas. The extraordinary formulas are built on 400 years of scientific research in advanced Korean herbal medicine, honed and perfected over generations. The product line is natural, vegan, cruelty-free and the company is also eco-friendly - by the end of this year all products will be 100% refillable and plastic-free. Read more at: https://www.sixgldn.com Visit https://passagetoprofitshow.com/ for the latest updates and episodes.

As a business owner, how do you demonstrate credibility in your industry? That's Michael DeLon's area of expertise. As president of Paperback Expert, he helps business owners tell their stories by publishing bestselling books. With a physical book showcasing your unique business journey and knowledge, you instantly leave an impression on prospects. Michael's credibility marketing strategies have increased conversion rates not just for his business, but his clients' as well. Learn how Michael came to start his business and visit his website for a free credibility assessment.

Michael DeLon is a coach, marketing strategist, book publisher, and the Founder of Paperback Expert. Michael guides business owners through the process of publishing a book to gain more credibility in their respective industries. Among other things, he teaches them how to monetize that book and grow their businesses.  Michael is the author of On Marketing: The Definitive Guide for Small Business Owners, an Amazon bestseller. He is also the host of the Experts Speak podcast and the President and Founder of Reformational Marketing, where he provides marketing strategies and business growth coaching. He is experienced in helping entrepreneurs clarify their brand strategies, get more referrals, and increase their revenues. In this episode… What are you doing with your business to create an unforgettable experience? Simply put, a company that creates a fun, enjoyable consumer experience is more memorable than a boring transaction. But how can you stay top-of-mind with consumers?  Michael DeLon is pioneering a community to empower business leaders by helping them craft memorable experiences that are unique and unforgettable. People have an emotional experience and form a connection when they read your book or receive a gift without a sales pitch. Michael explains that the foundation of any business is relationships. Through his guidance, he teaches people how building credibility can effectively grow their brands and create connections by publishing a book with a compelling story. You can generate more referrals, get more clients, and build their trust by sharing your story and demonstrating your expertise. On this episode of Access To Anyone, Michael Roderick sits down with Michael DeLon, Founder of Paperback Expert, to discuss elevating your brand and the consumer experience. Michael DeLon talks about his method of reinventing the book writing process to cater to business owners, how to monetize it and grow your prospect numbers, and why establishing a personal connection can lead to the success of your business.

Michael DeLon creates credibility for his clients. As America's Foremost Authority on Credibility Marketing, he helps business owners publish a book that positions them as the expert in their field. Business owners seek out Michael to clarify their brand strategy, make them bestselling authors, and set up their profitable podcast. They use his Credibility Marketing strategies to gain more clients, get more referrals, and grow their revenue. Michael is the #1 Amazon bestselling author of On Marketing. Since 2013, he has worked with business owners across the United States and internationally to establish and market their credibility. Michael is the husband of one and father of four. He's a committed follower of Jesus Christ who is deeply involved in his church. You can normally find Michael investing time with his family, reading a great book, or facilitating growth in the lives of those around him.

In this episode of the Revenue Accelerator Podcast, our guest is Michael Delon. He is the president of Paperback Expert, which helps business owners publish a book that positions them as experts in their field. Business owners seek Michael to clarify their brand strategies, make them bestselling authors, and set up their profitable podcast. They use their Credibility Marketing strategies to gain more clients, get more referrals, and grow their revenue. Since 2013, Michael has worked with business owners across the United States and internationally to establish and market their credibility.The Common Struggle for Business Owners [01:08]Business owners struggle with marketing because there are so many shiny objects, and they get confused and stagnate. Michael helps these business owners clarify their brand strategies. He shares that there is a reason for what you do if you have a story. When that story is told properly, it sets you apart from everybody else.What does credibility have to do with branding?[02:11]Credibility is what people have to know about your brand to like and trust you. What happens in marketing can happen in the minds of your audience, and it's how they think about you.Positioning your Brand and Credibility in the Marketplace [07:40]It starts with your clear branding and story. Everywhere Michael goes, he tells his story of escaping prison and being a foster parent. He knows that somebody is going to connect with his stories. He says that understanding his whole story is the seed that has grown into his company, the Paperback Expert. What is Marketing? [11:22]What makes you choose one restaurant over the other three that offer the same type of food? It's the experience. It's the people around you. They're going to buy you much more than they are whatever you do. Marketing is everything you do to gain and retain a client. Tug of War [16:01] There is a tug of war that we all fight with. One is time vs. money. Time is the commodity when resources are running out. When you help a business owner save some time, they're going to give you their money because that's a valuable resource that can't be replaced. The other tug of war is intellect vs. emotion. Offering Micro-trainings [20:39]Michael sends out a daily email to his list. He wants people to know, like, and trust him. He stays in touch with that list and sends out daily emails. Doing that lets him position himself in the minds of his clients regularly. When you start offering those regularly to your list who listen to you every day, you're going to convert those people who are on your database. How to Draw People to You [26:03]It's a lot like the ocean to walk go to the beach, you look at the ocean, and there are waves and currents. The consistency of who you are, how you show up, and what you say is the current of your credibility. That's what's going to draw people to youMichael's Final Advice [28:41]Be yourself. Find out your story. Tell your story. Be you because that's who people really want to know, and tell your story because it is essential.Learn more about Michael Delon:Website: https://paperbackexpert.com/LinkedIn: https://www.linkedin.com/in/michaeldelon Hosted on Acast. See acast.com/privacy for more information.

Are you a coach, consultant, professional service provider or anyone else that needs to position your expertise so you can drive revenue growth? If so, you don't want to miss this conversation. Our special guest Michael DeLon with Paperback Expert will dig into the tools, tactics, and tips to help you market your expertise and build credibility in your space.

Your host, Catherine Cantey talks with Michael DeLon of Paperback Expert. Credibility is the key to marketing. So what makes you a credible source and how can you elevate it, what is your story? Everyone wants to be an author, but nobody wants to write a book. Let's face it - writing a book is an arduous task. And even though you have a magnificent message to communicate, the frustration you'll encounter, the time you'll invest, and the sleep you'll lose trying to write your book just isn't worth it. You have more important things to accomplish. That's precisely why busy professionals love our process.To learn more about Michael's work, visit https://paperbackexpert.com/If you'd like to be a guest on The Business Vitality® Podcast, click HERE.

Michael DeLon is the President in Paperback Expert, he is an author, speaker, marketing strategist and business growth coach for business owners and sharp, aggressive entrepreneurs looking to get to the next level in their business. In this episode Michael talks about all the ways you can establish credibility, stand out, and convert leads by publishing a book. He uses three concepts: clarify, simplify, and multiply to harness a lawyer's journey or life story to make a compelling story out of it which will then be the cornerstone of all their marketing strategies. Timestamps:Telling your story (5:14)Clarify. Simplify. Multiply. (6:53)Your book as the centerpiece of your marketing (16:20)Continuous leads, follow up, and more conversions(3:58) “Everyone... has a story of why they're doing what they do. Somewhere they made a decision of why they became a lawyer. Why? I wanna know that story. Weave that through the book because none of their competitors can fight that. Your message is what differentiates you.”Paperback Expert Website: https://paperbackexpert.com/Twitter: https://twitter.com/MichaelDeLonBooks: https://www.amazon.com/Michael-DeLon/e/B00J2794ZY%3FLinkedIn: https://www.linkedin.com/in/michaeldelon/ Michael DeLon, President of Paperback ExpertDepartment (Marketing Strategist and Business Growth Coach)Michael is an author, speaker, marketing strategist and business growth coach for business owners and sharp, aggressive entrepreneurs looking to get to the next level in their business.Michael is a native of Indiana and has lived near Little Rock, AR since 2004. His business background includes real estate, automotive, radio, internet, consulting and 10 years in family ministry.Michael is a voracious learner … you'll always find him with a book (or 2 or 3) and an audio series going on his iPhone or iPod. But more than learning, Michael loves applying, testing and perfecting marketing concepts that help his clients achieve more.Michael and his wife reside near Little Rock, AR with their three children. They are deeply involved in The Bible Church of Little Rock.Michael loves spending time with his family, traveling with friends and living life on the edge.LinkedIn: https://www.linkedin.com/in/michaeldelon/ Have comments, questions, or concerns? Contact us at feedback@1958lawyer.com Episode Transcript:Ron Bockstahler  0:28  Welcome to the show, I am your Runbox dollar your host got a very, very special guest with me today. Michael Dylon, Michael, I want to say you're the credibility expert. And I know you've got a great bio, but you know, the ideas. And the attorneys out there you need to be writing books, and showing that you are the expert what to do. And that's exactly what Michael helps you do is he helps you go out and create a book, take that book, the number one bestseller on Amazon, and then just you change your marketing so that your marketing is all built around your credibility. And not just being another, you know, face and a website that really has no meaning whatsoever to a potential client. So Michael, I didn't mean to mess up your your intro, but very excited to have you on the show. Welcome to the show.Michael DeLon  1:12  No, that's great, man. I'll take that title, anytime credibility builder, and it really is a game changer. When you create your own book. You and I were just talking about you reading my book that I published back in 2013. That was my first one that that was the book I wrote wrong when I escaped prison. And now it wasn't a literal prison man, right? It was an emotional prison. I was stuck in a job that I hated for about two years, and needed to get out. And it was a ministry job where I was building marriages and families. And they just went through corporate reorg and all that stuff. And I was in a position that I hated and prayed and said got it got to get out of here. And I started a marketing consulting firm in Little Rock, which is where I live now. Because marketing is my background helping small business owners with marketing. But I go out Ron and I come to Yes, I think I can help you grow your business. You meet with me, we talk and you say Now Mike, what have you done for the last few years? And I said, Well, I built marriages and families. And you'd say, Michael, that's honorable way to go, you know, look at the timeline. I've got another appointment. Let's keep this conversation going. And you assure me out the door. And Ron, I was not getting any clients and I was living on savings. I'm like, Man, I gotta fix this. So I found myself one day pacing the hallways of my church saying God, how do I help Ron? Because I know I can. And he said, Why don't you just take all of your marketing strategies and put them in a book. Now back then I didn't know the first thing about writing the book. So I sat down and I just started plowing through it. It took us a few months to get it done. But what happened is I'd call you and I'd set an appointment, I'd mail you a copy of my book. And about a week later, I walk into your office. And there was my book was on your desk dog, your highlight and underline you'd read my book. And in that meeting, Ron, you'd say now, Michael, in your book, you said, how do you help me do that? And you'd hire me. And the next guy hired me and the next guy hired me. Pretty cool.Ron Bockstahler  3:01  Cool, cool.Michael DeLon  3:01  What changed between those two meetings? Did my background in ministry change? Not a bit? Did my understanding of marketing change? Nope. What changed was how you thought of me, when you got a copy of my book, you immediately saw me as an expert. And you are ready to take down the prescription I had for you to solve your marketing problems, that Ron changed my business in my life. And that was the seed that got planted that has now grown into paperback expert, where we help attorneys create their own book without writing a word, to establish that credibility to separate them from all that competition. And then we teach them actually how to market themselves as a credible authority and expert. So they'll gain clients get referrals and grow their revenue, which is what it's all about.Ron Bockstahler  3:52  Here's the first thing I thought of when you said I wrote that book back in 2013. So eight years ago, I met you through networking, through a mutual friend who actually lives in St. Louis. Right. I live in Chicago, like Indianapolis, I suppose. And my business is on Chicago, but and so in 2013, I went and bought the book when I met you because I thought okay, I gotta understand, I'm going to go cruise and I read the book. And of course, I've got it all marked up and eared up. I'll never return it to anyone, right because I got so many notes in the book. But you wrote the book eight years ago. Now you're still that I got something from that, I guess shelf life, right? So you talk about shelf life because I mean, how many times we go out and go to American but we go to somewhere we hand out our business card which goes in the circular.Michael DeLon  4:36  Yeah, and we're getting away from businesses. I was just at a three day mastermind and this guy pulled out as his give. He's got this little.on The back of his iPhone case that all you have to do is touch it to my iPhone and all of his contact information comes to my iPhone. Business cards are a thing of the past right? But the shelf life yeah, books have shelf life. number one number two in our culture. Itzhak religious To throw a book away, we move them from house to house or office to office. So once you put a book in somebody's hand, you become a household member, right. But the other thing that doesn't I mean, most of the time, your, your message isn't going to change over time. Okay. And the other thing that doesn't change in in really, where we shine, and what we really want to help our clients do is to tell their unique story. Okay, I began this podcast with my unique story of escaping prison. Okay, and I do that for a reason is number one, it captures your attention, I've got you now you're like you're in prison, right. And then I weave that into how I got to where I am today. So it's a compelling story that's memorable. That is unique to me. And every one of your listeners, every one of your clients are on has a story of why they're doing what they do. Somewhere in their college, somewhere, they made a decision to become an a lawyer, why I want to know that story. Because I want to weave that through the book to separate them because none of their competitors can fight that they can all do better pay per click, they all hire better intake people. Your message is what differentiates you I've got a couple examples we can talk about from attorneys that we've been able to seriously differentiate, not because I created something for them. But because we discovered their story. And we were able to weave that into a very clear brand strategy and a clear message that just it changes everything in your marketing.Ron Bockstahler  6:27  Michael, I'm mesmerized by marketing, because it's so complex. It's almost one of those things where you know, I'm an attorney, I don't want to get into the weeds on marketing. How do I break this down to something that's going to be effective for me and I can stand out in my family law attorney or whatever type of law I'm practicing. How can I stand out? I know you said you got a couple examples I'd love to hear about.Michael DeLon  6:47  Yeah, so three words, Ron, that I try to live by that work in marketing works in life. Okay, three words, clarify. Simplify, multiply, and they go in that order. So let's talk marketing. You have to clarify your message, your distinct unique message. Alright. William Franchi. He's a personal injury attorney down in Florida. He came to me wanting to do a book. We started going through the process brand strategy, and I learned that he was a baseball player moved from the Northeast down to Florida to go to college to be baseball. He was heading towards the pros. He was that good. He was a pitcher. Okay, first or second year in college, he threw his arm out, had to go get surgery, took him out of baseball, lost his career, lost a scholarship. He kept going through college got his degree. And through a long series of events, he became a personal injury attorney. Right? And he helps people who are in situations through no fault of their own many times they got hit by a car or something. They're going through rehabilitation, right. And I said, William, have you ever told that story your story to anybody? Well, no, you're about the only one. He didn't think it was too powerful. I said we're in timeout. Here's what we're gonna do. So, the name of his book, The way we branded William was when life throws you a curveball. He was a pitcher. And the underneath his name on the front of the cover says William Franchi baseball player turned attorney. And what we what we were able to do is tie in his baseball passion being a pitcher throwing curveballs at batters life threw him a curveball, he never expected to be out of baseball. But every client he served on life has done them a curveball. And so what we were able to do is take his personal story, his journey in creating very distinct brands. So now, not only does he have his book, but when he's on TV down in his market, guess what he's talking about? You know, what if life throws you a curveball, and you've had a slip and fall, or you've been involved in an auto accident, or you're bitten by a dog, whatever. It wasn't in your plan, life threw you a curveball. I've been where you are. I understand the pain you're going through. I understand the process. Let me help you walk through this process. It's a very compelling message that separates him from everybody else who's like, Oh, get you $18 million for that, right? Because that's what everybody says. He has a very distinct unique message that we discovered as we walked him through his story because most honestly, most people think their story's boring. I disagree. We all have compelling stories. It's how you discover and how you tell it in your marketing to separate yourself. That's just one way but I think it always comes down to your unique compelling story. So you'll clarify your message. And that clarity just gets right through all of the noise that's out there. Because your consumer says this is somebody different.Ron Bockstahler  9:51  Auntie Ji Okay, now he clarified his message not toxic because you had three words there, clarify, simplify and was the third one, multiply multiply That's probably the most important that I forget. So okay, we got a message. Let's stick with the same topic, same person. Now simplify cuz I know you do more than just write the books, you help them with your branding. Branding is very important. I know you talk about it. So guys, let's keep that going.Michael DeLon  10:13  Yeah, so he's got his book. Now he's got his message, obviously, on the website, pictures of him right in with his baseball garb. And when he goes on TV is funny, he walks on TV with his suit here as attorney suit, but he has his baseball mitt in on his left hand. Okay, Nobody's expecting an attorney to come in looking like that. He's got pictures of himself with his baseball bat over his shoulder. In his office, he's got baseball paraphernalia in different pictures, right? Because we're always branding around that theme, because that's what separates him. Now, when he's doing his TV ads, he's always coming back to Hey, when life throws you a curveball, you need an attorney who understands and who can walk with you, once you go to my website, download a copy of my book. So they download the book, and the follow up email sequence that they're going to get is all themed around being thrown a curveball, what happens when you swing and you miss what happens with all of these baseball analogies that everybody's familiar with, but it ties right back into his message, he can do that on radio, he can do that in follow up thank yous, you know, the Thank You card that he sends out. And whether it's to a meeting, or whether it's doing, you know, direct marketing to prospects and things. The theme of that is a baseball theme with him and his catcher's or his baseball mitt, okay? mmediately, just that one picture separates him, and it causes people to stop before they throw the thing away, to go, what's this, and then is copywriting, right, to make sure that your message is clear and compelling. But it's taking that and that's how we clarify your message. This is how we simplify marketing, and teach our clients how to do this is to take that clear message, and you use it in all of your media channels. But the beautiful thing about simplifying your message with a book is all of your media channels can come back to get a free copy of my book, because it has the information that you need. Let me go ahead.Ron Bockstahler  12:14  Yeah, let's stick on free because you got a chapter in your book where you're talking about free, can we and we'll just we'll come back to multiply here in a minute and set five. But let's talk about that chapter. You talk about free in what should the attorneys that are listening? What should they be thinking through? And what are they given away? What's your giveaway? Because you don't want to give away your intellectual property, at least not all of it. Talk to free,Michael DeLon  12:35  right? Yeah, free is giving formerly really, because let's talk about an attorney, you got somebody coming in, if you're an estate planning attorney, or personally doesn't matter, they are not going to be able to do what you do. And when you have a compelling story or a unique way of doing business, you can give it away because your competitors aren't smart enough to copy it. Because you put a lot of work into building a system, right? So free, you're not going to get rich selling your book on Amazon, Ron, it's just not going to happen. You're on Amazon and Kindle for credibility purposes, because that's where people go when they say, Oh, you're an author, let me find you there. So somebody can buy your book on Amazon, you bought my book, thank you very much. I earned whoo about $5. From that, you're not going to get rich, what I'd rather you do. If you're an attorney, give your book away on your website, give somebody a free PDF, download, capture their name and email, get them on your list or number one asset and business easier list. Get them on your list, the thank you page should pop up. And you should be there hopefully with a short video saying thank you so much for downloading a copy of my book, I know it's going to be really helpful for you. I would love to mail you a free copy. That way you can highlight it, underline it, put notes in it. And when we talk later, you'll be able to have the page number of the question you have just tell me where to mail it doesn't cost you a penny, I'd be happy to do that. And you have a form. They're pre populated with their name and email that you just got for them to add their phone number or their mailing address, right. 40% of the people are testing this with our class 40% of people who opt in for the free PDF will opt in for a free copy of your book. Now what do you have on you have all of their mailing address not just to send out your book in a hopefully beautifully branded, welcoming Wow kit or a padded envelopes something that will stand out? Okay, but also for all the other mailings, your print newsletter, anything else that you're going to be mailing to them and the beautiful thing about direct mail two big things right now? Well, last time you went to your mailbox, the physical thing in front of you. I mean, how many pieces of mail were actually in that thing last night, all right. That's unless I had four pieces left on Saturday when I get my mail for things in my mailbox. It's like an echo chamber. Hello. Right. This is a great time to do direct mail. Now when I send books out, I tell my clients to put them in a big padded envelopes. And so I'll tell you how they run when I mail my book out to he's gonna come in this big gold envelopes. Okay, so when you go to your mailbox and you open up and you see that gold envelope there, you know, my books inside, it's gonna be a great time making an experience Disney, why do people pay so much money? You just went to a amusement park? Yeah, you probably paid, you know, 60 $70 to get in, you go to Disney, you're gonna be paying 160 or $200 per person again, why is that they have the same kinds of rides. It's because of the experience. We need to add some experience into our marketing, telling your stories one way to do an experience, but how do you deliver a book? So free? We're talking about free here, right? I'm giving my book away for free so I can capture your name and information. That way I can do all kinds of marketing to you. Right? Right. now's a great time. I'll give you anytime you get around any holiday. We got Thanksgiving coming up, got Christmas, New Year's, we have Valentine's Day, think about an opportunity to mail a copy of your book out to your best clients, thanking them. How many Thanksgiving cards do you receive every year on? Yeah, probably not. How many Christmas cards? Do you get? Dozens. So send a Thanksgiving cards into Thanksgiving letter saying thank you for allowing me to serve you. I just wanted to make sure you had a copy of my new Amazon best selling book.Ron Bockstahler  16:10  Michael, if you're looking at a budget standpoint, what percentage of your budget would you recommend to for a playing attorney? What percent of his budget would you allocate towards sending these things out?Michael DeLon  16:22  Yeah, their marketing budget probably depends on on where his budget is, but probably a half to 1%. It doesn't cost that much. You know, the books that you know, when our clients publish a book, they buy them from us, they're copying yours, you're gonna sell it on Amazon for like $17 $20 Each, right? But the author's cost is only $5 per book. Okay, you can mail that to somebody for probably another 350. Okay, so you got $8 Total in that, what's a client worth to you, we just spent $12, to get a new client, I think most attorneys will probably be spending hundreds of dollars for a new client. So it's understanding you're not giving, you're not mailing 1000s and 1000s of books most of the time, okay, we have a couple of clients who mail lots of books and send lots of books, most of our clients are sending about 30 books a month. And they get into a rhythm because that's where they are on their marketing. And everything's pre done. They have all the packages got the books, you sign your book, because a signed book you'll never throw away. But it's a matter of understanding the book is that cornerstone of your marketing that your Facebook ads, your LinkedIn ads or Google thing, everything can come back to a similar landing page, you could have the same landing page, you know, multiplied one for Facebook, one for YouTube, one for Google, they all say the same thing. Here's a free copy of my book. That way you can track where it's coming from to obviously, like you're building your list. And through the emails that you send out. Or if you do podcast, you're taking content from your book. And using that in your ads, you're using that content on podcast, you're using that content to create blog posts. So you create your book once, then you find 1000 different ways to use it in your marketing, to simplify your marketing, you're not chasing every new shiny object. And you don't have new ad agencies and media people coming in to change your message heaven forbid, you have a clear, compelling message. you simplify your marketing by having all media channels driving to a free copy of your book. And then that funnel that comes out of that can be identical for every one of those channels. And it all reinforces the fact that you have a story to tell and you can relate you can bond emotionally with that prospect, which is we make buying decisions emotionally. Then we find the logic to back them up, right?Ron Bockstahler  18:44  Here's your I mean just making a sound easy, but I'm even getting a little anxiety just thinking about it going holy cow that's I can do a there's a lot to it. You need a coach, you need someone you need you to some and say okay, hold on, let me step back. Let's walk through this process, step by step. And we'll get to that end result where you have a book and then we can start doing the marketing programs. Absolutely. Let's go okay, multiply, or we're simplify. let's kind of take a step back. And let's go to that third point that multiply. What are we doing there?Michael DeLon  19:14  Yeah, multiply is where you actually you're gaining clients and you're getting referrals. Okay, when I talk with a prospect, they always want to jump to multiply. That's what I want to do. Great, but we have to go clarify and simplify first. Then when you put those in the right order, then you get multiplication, because you're going to be able to convert more of the prospects you're getting, because you're giving them something of high value, they're not going to throw away. Here's the number one myth I hear in business run. I hear it every week, is whether I'm talking to an attorney or financial advisor doesn't matter. Same myth. I need more leads. Here's what happens. They do their advertising, they do an event they do whatever, and they get 20 people calling them for let's say a book, whatever it is right. 20 people, eight of those people book have a consultation with two of those people by. Okay. They come to me they say, Michael, I just need more leads. On my time out. Ron, what are you doing with the six people that you met with the didn't buy? What kind of follow up process do you have? Well, we send them an email or two, really, to IT people, most people don't buy until months after you had that first contact with them, right? What about the 12? People who raised their hand who got your book? Or went to your webinar? Who didn't contact you? Are they totally not interested? No, you got to have a system in place to stay in touch with these people. And when you do you start multiplying your business and your business grows. Now, do you need more leads? Yes, you need a continual flow of leads. But you need to do a much better job of converting the leads you're getting in order to increase your revenue to gain clients. How about so that's why I'm gaining clients. One of the best ways is by offering somebody to have a copy of your book. Right? Because it's powerful. How many other attorneys in your market have their own book that they're offering for free? Yeah, andRon Bockstahler  21:04  here's the funny thing, I bet someone can answer that question. They can't say how many they can name the one that they remember, because they have their own book. That's right.Michael DeLon  21:11  It makes a difference. And we all love referrals, right? Everybody loves referrals? How do most attorneys get referrals? Most of them don't. But if they do, they say, well, here's my business card, would you hand this out to somebody? Or here's our beautiful brochure, right? How about Ron, at the end of your transaction, whether you're an estate planning attorney, just got my estate set up? I'm thrilled with you. Right. Before we leave Iran, thank you for allowing me to serve you Would you do me a favor? And because you're happy with me, what do you always want to say? Yes. And you say, Ron, you may not know this, but most of our clients don't come to us to all the advertising and marketing that we do they come to us are happy and satisfied clients like you? Would you do me a favor? Would you take three or four copies of my book. And as you're talking with your friends in the next week or two, about how we've set up your estate properly and put you at ease? Would you just hand the copy of my book to them and say, This is the person we've trusted to put our house in order, you should read this book.Ron Bockstahler  22:10  I love that we talked about I talked with you. And then I talked to an attorney who I met who had her own book. And I was like, wow, hold on. And I remember the name of the book, it was how to divorce a narcissist. And when, like, I'm never gonna forget that the rest of my life, right? I mean, and I hundreds and hundreds of family law attorneys. But there's one who had never met in person, but I've read her book, I spent some time talking to her. I'll never forget that one person. That's how you make yourself unique.Michael DeLon  22:38  It really it really is. And when you think about your best clients, the ones you want to clone, right? They run in circles of people just like themselves, right friends, neighbors, relatives, business searchers, church members, you can you can enhance your sphere of influence at least five times by taking your best clients and putting multiple copies of your book in their hand with that little script. Because now they can go out and say, Well, yeah, we finally got off the stick and got our estate in plan in order. Now we don't have to worry about it. And you don't want we work with a guy who wrote a book on it.Ron Bockstahler  23:13  So Mike, let's talk unique message. You got a chapter in your book, you talk about unique message, I tried to look it up and kind of read about it look unique messes. I talk to attorneys all the time. And I say I do this, I get a list of 12 things they do. Yeah, that is not unique. And then I can never remember. Why would I call them?Michael DeLon  23:28  That's right. Yeah, it's less about all of that. Because at a certain level people buy who you are more than what you do. In with attorneys. I mean, all your competitor does those same things, too, right? So what's going to separate you, you've got to understand what's in it for the client? What are they looking for. And many times they don't know what they're looking for in terms of the services you provide? What they have an emotional, something going on, right? I feel like I need to get my house in order so that if I, if me or my spouse starts having dementia or losing our mind, we've already got everything set up. So we don't have to deal with things it's already taken care of. Right? We need to make sure we have those conversations with our children before that they ever comes. So it's talking about those pain points per se, in having a chapter in your book that explains that and how you've helped other people walk through that process, save that legal stuff into your meeting with them face to face or on Zoom. The book is in your clear message is really about the higher level process that they're going through. You've got to meet them where they are, and how you can help them get to where they want to be. It's just a simple bridge, but you have to understand where your clients are. I've got a thing that hangs on my wall. Hang on. I know you're the only one who can see this, but I like to hold so it's short. It's a four by six card as a drill bit and a hole had this thing for decades. And it reminds me that Black and Decker last year made millions of quarter inch drill bits. And Black and Decker wants to tell you about the steel they using the drill bit, and the quality of machinery they use and the talent of the people who've been with them 150 years. And all of that falls into the category of who cares? Because it's been proven wrong, that of all people that bought these quarter inch robots last year, not one of them wanted to own a quarter inch drill bit. They each wanted a quarter inch hole. When you do your marketing, your messaging and you're reaching out to your prospects, you have to understand what is it they're actually buying from you? What are they paying for, they're not paying for an estate plan. They're paying for the peace of mind and the security of knowing that when life throws me a curveball, I'm going to hit it out of the park because I've taken care of the thing ahead of time. Right. That's what they're paying for. When you speak to that, you're going to get a lot more client. Because no, i Nobody wants to do an estate plan. Right. But I want what the estate plan gives me. And so talk about that. And oh, it just so happens to be an estate plan that we put together. And I tell her name your process. You know, if you do estate planning, you're like every other attorney. But if you have the box dollar, you know, patented estate planning kit that we need to take you through to make sure you have all four aspects of this estate plan. They're like what I always go back, and one of my favorite examples is Dave Ramsey, the financial guy, he has a seven baby steps. brilliant marketing, he's not really that smart in budgeting and finance. He's just a great marketer, because he has these seven baby steps and you can identify, oh, I'm on step two, I have to finish it before we go to step three, it's a process into the exact same thing with a state planning or, or personal injury, it doesn't matter. People like a plan. Give them a plan, take them through, just don't go deep into the woods and speak to what how your customer how your client thinks about things.Ron Bockstahler  27:03  Here's the hard part is I know you said this, you said look, you got it in your mind. You've got a history, you've been successful. How do you bring it? What's your process? How do you get that out of someone's mind and into marketing content? Yeah,Michael DeLon  27:16  great question. We do it through interviews. So brand strategy, right, but he has a story to tell. You've got to know how to ask questions to elicit the right answer so that we can discern and discover your unique story. So we've got eight questions that we ask our clients and from those the answers they give us we can discover their unique story. So you can have somebody to ask you questions, tell your story to them. It's not as boring as you think. And as you go into that, after we get your brain, we go into the book creation process, which is you don't write your book with us you speak to write it, one of our writers actually interviews you, we walk you through the creation of your outline, and then you speak to write your book as you're being coached by a writer. And that process. Ron is amazing, because many of our clients go, I've never told that to anybody. But it becomes the essence of a chapter or the entire book. Because you've got somebody else asking you questions, almost an Dare I say an uninterested third party, but a third party who's really interested in you, I can see things in your business run that you can't see. And vice versa. I've got you know, I'm a marketing guy. Okay, I get two coaches that I pay, who are looking at my business from a marketing perspective, because I am too close to my business to make good marketing decisions, right? Same thing with an attorney, you're too close to it. You start talking attorney speak. Nobody cares. You sound like Charlie Brown's teacher. Right? You've got to pull back and speak to us in a more emotional way. Tell us your story. Stories captivate our attention, they cause us to listen. Right? Star Wars, Star Trek, you name all the movies. Why are we so compelled to, because it's a story that we can latch on to. That's really what people want. It is challenging yourself. You know, that's why we exist. But you can go out with a buddy and have a coffee, or have dinner and say Here are five questions I want you to ask me. I want to dive deep.Ron Bockstahler  29:20  So a little bit of a curveball question for you in law, and I look at it, you got b2b And you got b2c? So you got the attorneys that deal with consumers, family law, state planning, bankruptcy, and then you got to be those attorneys that are dealing with more corporations more maybe litigators or corporate law. Yeah, whatever probate but so is there a difference in the book they need to write? No, okay.Michael DeLon  29:42  I've had people ask me that all the time on b2b, it doesn't say you know, what do you sell to a business? Now you sell to people, right? You sell to people, they and I assure you, there are other competitors who are going after that same business, right? What are they saying? They're probably saying the same things you're saying right now. Welcome. Hey, I graduated from here and I've got all this time. I I. But when you start turning the table until your compelling story, why do you do that? Why are you a patent attorney? You could be doing 1000 other things. Why are you doing this? There's a story there. And when you tell that story, it starts resonating, because they understand it's not about the knowledge that you have. It's about the heart that you bring. Okay, I want somebody who's not only good at what they do, I want somebody who's also passionate about what they do. That comes through your story. So it doesn't matter, because people buy people in whether you're b2b or b2c, they're going to buy you and your services. And they better what we've always heard you got to know like and trust you, right? What better way to know like and trust them, and then spend about an hour to an hour and a half talking with them? How great would that be run, if you could get in front of that prospect? And spend 90 minutes just talking with them, understanding them, helping them understand you? That'd be great, that's valuable. Well, why don't you let your book do the talking for you, and you mail it to them as a beginning of a relationship.Ron Bockstahler  31:07  And I like to add how often especially attorneys listening, how often is that there's a book that using as a reference, where you're continually going back to it. And I think that happens a lot. As you said, we never throw away books. If you were in my office right now, you know, I've never thrown away a book.Michael DeLon  31:23  And you mentioned, they have shelf life. But then think about a marketing spend. Okay, I tell you spend a lot of money on marketing, whether it's TV, or you name it, Facebook doesn't matter. But they make that spend month after month after month after month. A book is created in such a way that you invest in at one time. And it pays you back year after year after year. I wrote my book when 2013 I still use it in my business today to gain clients to get referrals and to grow our revenue. That's how you need to look at simplifying your marketing clarifying your message so you can multiply your book, I mean, that books been well worth well over seven figures to my company in this time, right? I'm not going to deviate, it will be here in 25 years, I'll still be using that book. I might add other books. But that's foundational book that set me apart from every media rep in in Little Rock when I was out doing my marketing consulting, and all the ad agencies, they were all doing the Charlie Brown thing, right? I came in with a book and put me in a category of one changed everything. It can still happen today because the battle hasn't. Here's the deal. Everybody thinks Ron that the marketing battleground is out there. It's on Pinterest, it's on Facebook, it's on LinkedIn, it's on whatever. And the truth is the marketing battleground is between the ears of your prospect. It's in their mind. It's how they think about you. Okay, why do people spend $10,000 to go to a Tony Robbins seminar for a weekend? Because they think about him very uniquely, right? Yeah. All right. He wrote a book a few years ago on finance. Right? Begin? number one bestseller. So hundreds of 1000s of topics. Why? What does he knows about finance? If he came out and he wrote a book on estate planning, guess what? It'd be a number one bestseller on net on everywhere, right? Because why? Because he's Tony Robbins, not because he understands estate planning people by him because of who he is. And attorneys can do the exact same thing to their audience. You need to become the go to expert to your audience, owned them at the heart level. And then allow them to expand that sphere of influence by bringing referrals to the table. That's how you grow business.Ron Bockstahler  33:49  What do we so I know we're gonna have some attorneys, they're gonna say, Man, I got to reach out to paper book expert, paperback and paperback expert, speaking impediment going here. But what's gonna be the process? How long is it gonna take to actually write a book?Michael DeLon  34:04  That's a great question. So number one, I tell people never write a book. Always speak it right. There you go. We're going to our process is designed so that after brand strategy, which takes about a month working with me to get that clear brand, we move into the book creation process. And if everybody stays on track, then we can get your book created in about six months start to finish. We publish it in paperback to Amazon, we publish it in Kindle in PDF for your website and E marketing in obviously in paperback. So about six months from today, six to seven months from today. You can be an Amazon Best Selling Author of your own book, then we'll give you the marketing systems that we've developed to help you market that credibility that you have so that you can grow your business. So Michael,Ron Bockstahler  34:48  after you the book is published, it's good to go you guys aren't walking away. You're still going to be sitting there helping them how to maximize that investment in the book.Michael DeLon  34:56  We do. Yeah, because the next one for we didn't talk about this we created A podcast for our clients, if they don't already have a podcast, we create one for them. And we interview them on every chapter of their book. And we syndicate that to all the platforms, right? It's a video interview, so they can put their videos on their website and YouTube. But we also have marketing systems that we give them, system built step by step systems that they implement in their business that coincide with their authority and their credibility. And then we stay with him for additional year. So our flagship program is a 12 month program, create your brand, your Amazon best selling book, your podcast, and all the marketing systems that we're going to bring to the table for you. That's a 12 month program, we're going to stay with you for another 12 months, no cost, through our coaching programs that you're part of, because we stand behind what we do wrong with a two year, double your money back guarantee. Because wrong, oh, this works. And so we're going to stay with you. We don't just publish your book and disappear. We've been doing this for a long time we've dialed in, we know it works. When you do the effort. When you follow our counsel and run our playbooks. You'll gain clients, you'll get referrals, you will grow your business, we guarantee that with our money back guarantee, and IRon Bockstahler  36:09  know you've worked with hundreds of clients. I mean, many of them are attorneys. How long have you been doing this?Michael DeLon  36:14  Since 2013, when my business changed? That's when we launched paperback expert.Ron Bockstahler  36:20  Last Word, we got a couple more things, what do you want to leave our audience with Michael,Michael DeLon  36:24  you know, the biggest thing is be yourself, tell your story. And make sure that you bring people around you to get that story. But tell your story, and speak to the needs of your prospects and your audience. And your business is going to grow. And you can do it yourself. There's ways to do it, bring friends around you or something. If you need help, just reach out to us paperback expert. com, we'd love to talk with you about that. But be yourself tell your story. Because it really is pretty compelling. That's awesome.Ron Bockstahler  36:54  I mean, look, I'm I think it's one of the greatest things out there. I think of all the marketing, I've talked to people, we've done a lot of people in our company, this has to be the number one concept that every attorney I've talked to they need to be jumping on and writing a book because the ones that have we know who they are. And you know, of the 1.3 million attorneys in the United States. What's that say that less than 1% have published a book. Yeah. Michael, thank you so much for coming on the show today. It's been great. I know, a lot of our listeners are getting great value out of it. So I think they'll be reaching out to you and wanting to Hey, how can we get started. So best way to contact youMichael DeLon  37:32  back just at my website, paperback? expert.com.Ron Bockstahler  37:36  So paperback, expert. com, I'll actually post that up there. So it'll be out there. So I won't butcher it when I actually posted. So when he wants to find that you guys could check it out. You can you can check out the watch the podcast on Apple or wherever you list your podcast. You could also go to a model model offices.com look under our podcast page. You can find the podcast there. Michael, thank you so much for joining us. I really, really appreciate having you and look forward to having you back on the show.Michael DeLon  37:59  Hey, Ron. Thanks, man. It's been lots of fun talking with you. Transcribed by https://otter.ai

In this episode, I'm really excited to have as my guest, Michael DeLon, Founder and President, Paperback Expert. Michael believes that believe that a book is the ultimate business card. In this competitive market, you either differentiate yourself or you die. Having a book will help you convert leads to clients and put more money in your pocket. Michael helps you Convert More Leads using your Amazon Bestselling Book without spending more money on advertising. A book will position you as The Expert in your market. You'll be different from everyone else and have instant authority and credibility. In under 24 hours of your time (and about 90 days elapsed time), you'll be using your book to convert more leads and generate more sales. And as an Amazon Bestselling Author, you'll be seen as THE Authority people look to. In our discussion, Michael talked to me about: The speak to write process and how to write in your own voice The importance of storytelling in connecting with your audience Using a published book in your overall marketing strategy Listen to the podcast to learn more. https://innovabiz.co/michaeldelon (Show Notes and Blog) https://innovabiz.com.au/innovabuzz/ (The Podcasts)

Michael DeLon is a #1 Amazon International best-selling author, business growth strategist, and marketing expert. He is the Experts Speak podcast host and the President of Paperback Expert, which helps business owners publish books that position them as experts in their field.  In addition to his work at Paperback Expert, Michael provides marketing strategies and business growth coaching as the President of Reformational Marketing. He has been a speaker at the PILMMA Super Summit since 2015, and he is a contributor to the Law Practice Advisor website. Previously, Michael worked as the Audio Group Director for FamilyLife, where he helped the company spread its message out to thousands of people. Michael is dedicated to connecting clients with their desired audience. Through Paperback Expert, he's helping business owners gain instant credibility, establish rock-solid client relationships, and generate more leads and referrals — without spending more money on advertising. Plus, Michael and the team at Paperback Expert can help you build a profitable podcast and promote you to become an Amazon best-selling author. Find out how Michael transforms ordinary professionals into recognized experts by helping them establish, market, and monetize their credibility. In this episode… Your brand's success depends not on your education or how many billboards and bench ads your firm has. When it comes to the law industry, clients care more about establishing relationships built on trust. So, how can you build trust with potential clients, even before they meet you? According to Michael DeLon, your brand's message is key. When you share a story that's unique to you, your firm will stand out in the marketplace and attract clients, no matter the size of your company. But what if you don't have a compelling story to share? Michael says that's not true; every brand has an exceptional story — you just might need some help extracting it. That's where Michael's company, Paperback Expert, comes into play. In this episode of The Lawyer's Edge Podcast, Elise Holtzman sits down with Michael DeLon, the President of Paperback Expert, to discuss crafting a great brand strategy. Michael talks about the benefits of sharing your story, including generating referrals, gaining more clients, and building trust with your clients. Michael also discusses the platforms that will give you credibility and shares how his company is helping lawyers and other business owners connect with desired clients. Stay tuned.

>> Get the newest LFG episodes delivered to your inbox when you Sign up for our Newsletter.Resource Links:Calculate your credibility in under 5 minutes with the Credibility CalculatorNeed a credibility boost? Create your own book without writing a word with Paperback ExpertsClose more of your ideal clients with our Double Your Case Files MasterclassEstate planning attorney? Supercharge your firm growth online with Seminar 2.0The truth is people don't hire you because you're a great lawyer. They hire you because of how well you can communicate that you're a great lawyer. Clients are willing to pay premium prices for those they view as expert attorneys. The same can be said for any service-based business. But how do you get more people to see you as an expert in your field?When Michael DeLon first started out in marketing, he only had one client. And he struggled to get more because he didn't have a way to showcase his expertise. But that all changed after he wrote a book.All of a sudden, potential clients viewed him as a marketing guru and wanted to hire him. After his own success as a published author, he decided to create a business to help professionals boost their credibility and get more of their ideal clients.Michael found that while most people don't think they have enough to write a book, almost all professionals do. And by putting your story into words, you can reach more people and stand out from the competition.Ready to take on more of your ideal clients? If so, you won't want to miss this episode on building credibility.In this week's podcast, Michael DeLon of Paperback Expert joins us to discuss how you can make your story resonate with people in your target audience.Michael shares how you can use a book to precondition your audience to see you differently (so you can charge premium prices for your services!). He also shares three simple strategies you can use to leverage your book. There's much more to learn in this episode about scaling your firm, so tune in now!About Michael DeLonMichael DeLon creates credibility. As the president of Paperback Expert, he helps business owners publish a book that positions them as the expert in their field. Business owners seek out Michael to clarify their brand strategy, make them bestselling authors, and set up their profitable podcast. They use his Credibility Marketing strategies to gain more clients, get more referrals, and grow their revenue. Michael is the #1 Amazon bestselling author of On Marketing. Since 2013, he has worked with business owners across the United States and internationally to establish and market their credibility. If you liked this episode, please don't forget to subscribe, tune in, and share this podcast. See acast.com/privacy for privacy and opt-out information.

What You'll Learn From This Episode: Avoiding to look like your competitors Making prospects have a different mindset about you The importance of telling your story Related Links and Resources: We all have a credit score and we work to improve it. But do you know your credibility score is? Michael's team created a credibility calculator, just go to www.TheCredibilityCalculator.com and under 5 minutes in 20 questions, they're going to deliver your credibility score; how does your prospect see you in your credibility level. After that, you will get access to 5 video lessons to help you improve your credibility to gain prospects and grow your business. Summary: Michael DeLon creates credibility. As the president of Paperback Expert, he helps business owners publish a book that positions them as the expert in their field. Business owners seek out Michael to clarify their brand strategy, make them bestselling authors, and set up their profitable podcast. They use his Credibility Marketing strategies to gain more clients, get more referrals, and grow their revenue. Michael is the #1 Amazon bestselling author of On Marketing. Since 2013, he has worked with business owners across the United States and internationally to establish and market their credibility. Michael is the husband of one and father of four. He's a committed follower of Jesus Christ who is deeply involved in his church. You can normally find Michael investing time with his family, reading a great book, or facilitating growth in the lives of those around him. Here are the highlights of this episode: Michael's ideal clients are those professional service providers; financial advisor, attorney, coach, or even realtor. And often times, they didn't realize that they look like their competition, meaning similar methods or offerings. And because of that, the prospect customers don't see any compelling reason to choose them over the competitor. They felt that they are losing sales that they should be winning. They have the initial conversation with the prospects but they don't know why they are not closing the sales. Therefore, they felt stressed out, discouraged, and frustrated. He says it's important that prospects have a positive mindset about you, and for them to know your story. Because when you tell your story, it resonates with people and then they bond with you. He states that when you know how people think about you, everything becomes easier. Your message will become clear, your story will resonate with people, they will bond with you emotionally, and that will cause them to move towards you.  Michael's Valuable Free Action (VFA): Remember that people buy "who you are" more than what you do. Try to discover your story, not create them. Discover your story that's unique about you and tell that.

What You'll Learn From This Episode: Avoiding to look like your competitors Making prospects have a different mindset about you The importance of telling your story Related Links and Resources: We all have a credit score and we work to improve it. But do you know your credibility score is? Michael's team created a credibility calculator, just go to www.TheCredibilityCalculator.com and under 5 minutes in 20 questions, they're going to deliver your credibility score; how does your prospect see you in your credibility level. After that, you will get access to 5 video lessons to help you improve your credibility to gain prospects and grow your business. Summary: Michael DeLon creates credibility. As the president of Paperback Expert, he helps business owners publish a book that positions them as the expert in their field. Business owners seek out Michael to clarify their brand strategy, make them bestselling authors, and set up their profitable podcast. They use his Credibility Marketing strategies to gain more clients, get more referrals, and grow their revenue. Michael is the #1 Amazon bestselling author of On Marketing. Since 2013, he has worked with business owners across the United States and internationally to establish and market their credibility. Michael is the husband of one and father of four. He's a committed follower of Jesus Christ who is deeply involved in his church. You can normally find Michael investing time with his family, reading a great book, or facilitating growth in the lives of those around him. Here are the highlights of this episode: Michael's ideal clients are those professional service providers; financial advisor, attorney, coach, or even realtor. And often times, they didn't realize that they look like their competition, meaning similar methods or offerings. And because of that, the prospect customers don't see any compelling reason to choose them over the competitor. They felt that they are losing sales that they should be winning. They have the initial conversation with the prospects but they don't know why they are not closing the sales. Therefore, they felt stressed out, discouraged, and frustrated. He says it's important that prospects have a positive mindset about you, and for them to know your story. Because when you tell your story, it resonates with people and then they bond with you. He states that when you know how people think about you, everything becomes easier. Your message will become clear, your story will resonate with people, they will bond with you emotionally, and that will cause them to move towards you.  Michael's Valuable Free Action (VFA): Remember that people buy "who you are" more than what you do. Try to discover your story, not create them. Discover your story that's unique about you and tell that.

Michael DeLon is the founder of Paperback Expert. A marketing-centric book publisher for business professionals. Using their uique Speak-to-Write process, they'll work with you to create your own Amazon Bestselling book in just 90 days. Then they'll teach you exactly how to use your book for the rest of your career to Attract Leads, Convert Clients and Generate Profits. Discover, why Michael believes a book is THE BEST marketing tool to have in your arsenal. It really is the Ultimate Business Card.   Connect with Bert Martinez on Facebook. Connect with Bert Martinez on Twitter. Need help with your business? Contact Bert Martinez. Have Bert Martinez speak at your event!