Podcasts about credibility marketing

How do you stand out in a crowded marketplace and instantly position yourself as the trusted authority? In this episode, we dive into the transformative power of authorship without the pain of writing. Meet Michael and Caleb DeLon, the father-son duo who run Paperback Experts.  In 2013, Michael escaped his own professional "prison" by publishing his first book titled "On Marketing," which completely changed how prospects perceived his expertise. Now recognized as America's foremost authority on Credibility Marketing, Michael and Caleb help busy professionals create Amazon bestsellers in just 24 total hours of their time through their Profitable Book Pathway. Join us as we explore how their unique system is helping experts across industries convert their knowledge into compelling books that attract clients and increase profits.   Episode Highlights: 02:20 Michael DeLon's Journey to Marketing 07:56 Caleb DeLon's Role in the Family Business 09:12 Addressing Common Concerns: Time and Imposter Syndrome 16:12 The Importance of Consistency and ROI 20:50 The Role of AI in Book Writing 24:05 How to Connect with Michael & Caleb DeLon Show Links:  https://paperbackexpert.com/

In this thought-provoking episode, hosts Ali Mehdaoui and Tanya Tenica dive deep into the world of credibility marketing—a strategy that transcends visibility and focuses on building trust, authority, and meaningful impact.Discover the P3 formula—Publicity, Positioning, and Proof—and learn how these pillars transform your brand from just being seen to being believed. Through engaging storytelling and real-world examples, Ali and Tanya explore the vital role of consistency in branding, the necessity of authenticity, and how testimonials and case studies create undeniable social proof.This episode isn't about hype—it's about substance. It's about building a brand that lasts. Whether you're an entrepreneur, coach, or content creator, this conversation will challenge you to rethink your marketing approach and adopt sustainable strategies that actually work.

Public relations is an integral part of any marketing strategy. It plays an important role in enhancing credibility and driving business growth. Successful PR firms understand that building a reputation and lasting relationships with clients, stakeholders, and the media requires strategic thinking and planning. This week, Jack Sharry talks with StreetCred's Managing Partner, Jimmy Moock, and Marketing Manager, Elena Krasnow, about public relations and credibility marketing in financial services. They discuss the key elements of successful PR strategies, the value of authenticity and active listening in building connections, and StreetCred's partnership with Future Proof, the world's largest wealth festival.  In this episode: [01:21] - Jimmy's background and career path [07:30] - What brought Elena to StreetCred [10:41] - The Future Proof festival [12:43] - The relationship between authenticity and active listening [14:57] - The growth of Future Proof [16:51] - What makes Future Proof special [20:51] - Key factors for effective PR [24:40] - Final thoughts and key takeaways Quotes [20:59] - "We take our clients and the work that we do for them personally. We leave it all out on the field. We bleed for them." ~ Jimmy Moock [21:16] - "We believe that PR is a contact sport, meaning you need to be out on the field. Every one of us is doing every portion of client work because the minute we give that up is the minute our skills become rusty." ~ Jimmy Moock [22:03] - "Being authentic is so critical, and being unafraid to connect business goals and personal stories and share vulnerable moments is something we encourage our clients to do." ~ Elena Krasnow [22:29] - We all have money stories and ways money has shaped our belief systems. The more we bring those things and the human element to the surface, the more we can really drive success." ~ Elena Krasnow Links  Jimmy Moock on LinkedIn Elena Krasnow on LinkedIn StreetCred PR Brian Hamburger Jason Lahita William Ruben Future Proof Frances Frei 2024 MMI Annual Conference Matt Middleton Emma Smith Connect with our hosts LifeYield Jack Sharry on LinkedIn Jack Sharry on Twitter Subscribe and stay in touch Apple Podcasts Spotify LinkedIn Twitter Facebook

Today, we dive into a fascinating conversation with Michael DeLon, The Credibility Coach. Discover how he empowers financial advisors to share their impact and their stories. You grasp your significance. You comprehend the value of your work for your clients. Yet, finding the right words to resonate with your audience, especially new connections, can be a challenge. Michael reveals the secrets to writing a book that accelerates your marketing, referrals, and business growth - all by staying true to yourself! In this episode, Rob and Michael delve into:How writing a book can help you create credibility in your business. The ties between books, marketing, and business growth. Creating a book in under 24 hours of your time. Speaking your book and developing the intellectual property behind the book. Key Takeaways: Mail potential clients and connections a copy of your book before your scheduled meeting. It builds trust and helps to lower barriers. Books are a one-on-one connection between you, as the author, and the reader.You have your signature solution, your signature message, that is clear and compelling. That is what you write your book about and what draws people to you. Your best referrals run in the same circles as your best clients. Using a book as a handout for your clients to give to those friends is a great way of bringing in referrals from your existing clients. “When you create a book and you put your story and your thoughts and your successes in that book, people bond with you, they get to trust you, and they're willing to take that next step of finally meeting with you.” – Michael DeLonAbout Michael DeLon: Michael DeLon creates credibility. As the president of Paperback Expert, he helps business owners publish a book that positions them as the expert in their field.Business owners seek out Michael to clarify their brand strategy, make them bestselling authors, and set up their profitable podcast. They use his Credibility Marketing strategies to gain more clients, get more referrals, and grow their revenue.Michael is the author of On Marketing, a #1 Amazon Best-Selling author, and the Creator of The Credibility Game Plan. Since 2013, he has worked with business owners across the United States and internationally to establish and market their credibility.Michael is the husband of one and father of four. He's a committed follower of Jesus Christ who is deeply involved in his church. You can normally find Michael investing time with his family, reading a great book, or facilitating growth in the lives of those around him.Connect with Michael DeLon: Website: https://paperbackexpert.com/ LinkedIn: https://www.linkedin.com/in/michaeldelon/ Facebook: https://www.facebook.com/PaperbackExpert On Marketing Book: https://paperbackexpert.com/onmarketing/ Experts Speak Podcast: https://paperbackexpert.com/interviews/# Episode References:The Truest Fan MastermindRetire on Purpose by Alynn GodfroyConnect with Rob Brown & Phil Calandra:Website: http://truestfan.com/ Facebook: https://www.facebook.com/truestfan LinkedIn: https://www.linkedin.com/in/truestfan/ YouTube: https://www.youtube.com/@truestfancoachingLinkedIn Group: https://www.linkedin.com/groups/8496989/ Facebook Group: https://www.facebook.com/groups/truestfan

In this episode of the Marketing Boost Solutions Podcast, Capt. Marco features a bestselling author, coach, and authority on credibility marketing, Michael DeLon. He is the President and Publisher at Paperback Expert who helps business owners publish a book that positions them as the expert in their respective fields. He explains how he helps business owners write books without actually writing them, emphasizing the importance of storytelling and personal connection in marketing. He also shares his journey from a job he hated to finding his passion in helping others clarify their brand strategy, make them bestselling authors, and set up their profitable podcast. They use his Credibility Marketing strategies to gain more clients, get more referrals, and grow their revenue. You can also find more about Michael DeLon and his services below: Website: https://paperbackexpert.com/ Facebook:https://www.facebook.com/MichaelDeLonPaperbackExpert/ Not a MarketingBoost Solutions member yet? Book a free Brainstorming Session with our team today to learn more about our travel incentives. Click here:https://api.automationbooster.com/widget/appointment/brainstorm-session/mb Whether you are a start-up or a well-established business, you need to have a robust platform to help you scale your business with the ease of automating Marketing Boost travel incentives. Schedule a call with our team to explore what Automation Booster can do for you. Book here: https://api.automationbooster.com/widget/bookings/brainstorm-session/ab Timestamps: [00:03:09] Introduction of Michael Dillon as a guest on the podcast, highlighting his expertise in teaching business owners how to write a book without actually writing it. [00:07:56] The Journey to Finding Passion. Michael shares his experience of climbing the corporate ladder, facing reorganizations, and ultimately leaving to pursue his passion in helping small business owners with marketing. [00:09:29] Using a Book to Establish Expertise. Michael explains how he wrote a book on marketing to establish himself as an expert and gain clients, highlighting the impact it had on his business and life. [00:11:07] The Speak to Write Process Michael advises against traditional book writing and instead recommends speaking to write a book, outlining the process he created to help business owners communicate their ideas effectively. [00:13:03] The power of storytelling. Using a personal injury attorney's story as an example, Michael explains the importance of telling a unique and relatable story to connect with the audience. [00:17:10]  Using a book as a marketing tool. Michael emphasizes the need to go beyond just being an author and explains how to use a book as the centerpiece of a marketing message, including capturing emails and utilizing direct mail marketing. [00:19:44]  Building credibility with or without a book. Michael discusses the importance of building credibility and connecting with potential clients through a book, allowing them to get to know you and trust you before the first interaction. [00:22:04] Creating a magazine-style about oneself. Michael mentions that creating a magazine can be a great option to showcase credibility, although it may not have the same impact as being an author.  [00:28:41] Using automation booster with your book. Michael discusses how business owners can use automation booster to repurpose the content from their book into various marketing materials such as podcasts, blog posts, emails, and webinars. [00:33:43] Free coaching and training . Explore the free section on paperbackexpert.com for coaching, training, and webinars on marketing systems and building credibility. [00:35:08] Putting your book on Amazon. Hire Michael to get your book published on Amazon and receive support throughout the process.

On this episode of Communicate for Good, Erica is joined by Michael DeLon, Founder of Paperback Expert. Michael shares his path to becoming a credibility expert and how writing a book could have a significant impact on your donor base. He emphasizes to listeners that what you say is more important than where you say it, and to always start with your message. They talk about the Credibility Calculator and how to interpret and improve your results. Erica and Michael also discuss practical ways to leverage donor testimonials and how to stand out with videos. Resources Referenced:The Credibility Calculator: https://thecredibilitycalculator.com/Communicate for Good Quiz: https://claxon-communication.scoreapp.com/ About Michael:Michael DeLon serves business experts and thought leaders to create a book without writing a word. As a #1 Amazon Best-Selling Author and America's Foremost Authority on Credibility Marketing, he teaches how to establish and market your credibility to gain more clients. Business owners seek out Michael to clarify their message, make them a bestselling author, and set up their profitable podcast. They use his Credibility Marketing strategies to gain clients, get referrals, and grow their revenue. Since 2013, he has worked with business owners across the United States and internationally to establish and market their credibility.Michael is the husband of one and father of four. He's a committed follower of Jesus Christ who is deeply involved in his church. You can normally find Michael investing time with his family, reading a great book, or facilitating growth in the lives of those around him.  Connect with Michael: Website: https://paperbackexpert.com/LinkedIn: https://www.linkedin.com/in/michaeldelon/Email: Michael@PaperbackExpert.com Connect with Erica:Website: https://claxon-communication.com/Twitter: https://twitter.com/EricaMillsBarnLinkedIn: https://www.linkedin.com/in/ericamillsbarnhart/Email: info@claxon-communication.com  Book Time With Erica: https://bit.ly/ChatWithErica

 Discover how can you turn your leads into ever-flowing conversations and into better credibility Assess if you're giving more of who you are to your audience rather than what you do Learn why you should have a clear message before investing so much in your marketing Resources/Links: Want tips on how you can build your credibility with the magic of gifting? Click here: paperbackexpert.com/gifting Summary Do you want to find out how you can write your book without really writing it through your conversations driven by authenticity? Nobody wants to read the usual, so why not serve them up with something new? Adding a personal touch to everything you do, whether it's the way you talk or present yourself, is actually more important than you think. It's what makes people remember you. Michael DeLon is the #1 Amazon Best-Selling Author and America's Foremost Authority on Credibility Marketing. He teaches business owners how to establish credibility and gain more new clients. Dive a little bit deeper into the world of authenticity and personal branding with Michael as he shares how you can write your book without really doing so through your conversations driven by your authentic self and story. Check out these episode highlights: 01:22 - Michael's ideal client: Well, Tom, my ideal client's that business owner who's always thought about writing a book, but never done it. 02:13 - The problem he helps solve: So we've built marketing systems, step-by-step guides, that we give to our clients, and they implement them through our guidance so that they know how to use the book in lead generation, lead conversion, preconditioning, and referrals. 03:12 - The symptoms of the problem: Yeah, having headaches, Tom, because they're banging their head against the wall, right, because they're frustrated with marketing. They're getting leads, but they're not converting those leads into conversations. 03:56 - Clients' common mistakes before consulting Michael: Well, the first one is they're trying to write their book on their own, right? They tried to write. That's not where you're making your best money. The real big one is they don't have a clear message. 05:24 - Michael's Valuable Free Action (VFA): Be personal. And what I mean by that, Tom, is too many people are trying to be what you think your audience wants you to be. And so you're hiding behind suits or letters behind your name. No, no-- be yourself! 06:09 - Michael's Valuable Free Resource (VFR): Want tips on how you can build your credibility with the magic of gifting? Click here: paperbackexpert.com/gifting 07:18 - Q: How can you be guaranteed to make money as an author? A: In 20 seconds use us because when you work with us, I guarantee that you'll double your investment in two years, or I'll give you all your money back because I know our systems and strategies work. Tweetable Takeaways from this Episode: “People are going to buy who you are more than what you do. Be personal in your marketing.” -Michael DeLonClick To Tweet Transcript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Tom Poland 00:10 Welcome, everyone, to another edition of Marketing the Invisible. I'm Tom Poland beaming out to you from the Sunshine Coast in Australia, joined today by Michael DeLon. Michael, it's a pleasure to have you here, sir. Good to meet you again. Michael DeLon 00:21 Thank you, Tom. Tom Poland 00:22 But good day from Down Under. A very warm welcome. Michael, remind me, where are you based? Michael DeLon 00:28 I am in the United States, Little Rock, Arkansas. Tom Poland 00:31 Arkansas, it's a wiper down in Australia. Hands across the water! So, well, folks Michael's superpower is he brings you credibility,

Although writing a book can be challenging, the rewards that come with it in terms of credibility and business growth are unparalleled.But would you believe there's a way to create your book without even writing it? In this episode, Jake chats with Michael DeLon, bestselling author and renowned authority on credibility marketing, as he reveals how you can speak your book with ease, simple strategies to market your book, and why credibility is a must to grow your business. What You'll LearnHow you can speak your book with ease3 simple strategies to market your bookThe 1 email to send to bring in $10,000+Why credibility is a must to grow your businessAbout MichaelMichael DeLon serves business experts and thought leaders to create a book without writing a word. As a #1 Amazon Best-Selling Author and America's Foremost Authority on Credibility Marketing, he teaches how to establish and market your credibility to gain more clients. Business owners seek out Michael to clarify their message, make them a bestselling author, and set up their profitable podcast. They use his Credibility Marketing strategies to gain clients, get referrals, and grow their revenue.Since 2013, he has worked with business owners across the United States and internationally to establish and market their credibility.Michael is the husband of one and father of four. He's a committed follower of Jesus Christ who is deeply involved in his church. You can normally find Michael investing time with his family, reading a great book, or facilitating growth in the lives of those around him.Connect with MichaelGet Michael's Free Credibility Calculator - https://thecredibilitycalculator.com/Connect with Michael on LinkedIn - https://www.linkedin.com/in/michaeldelon/Connect with JakeBuy Jake's Bestselling Book, Big Idea To Bestseller Follow Jake: @jakekelferSubscribe to Jake's YouTube Channel - @jake_kelfer Text ELEVATE to 661-669-7363 for weekly book & business tips! Get Instant Access To Jake's Free Training: How To Write And Launch A Bestselling Book In 1 Hour A Day

Publishing your own book is essential if one of your goals is to share your message and offerings to the masses. Being able to hand your book to a potential prospect or add “author” to your list of accomplishments can also give you a boost of credibility. So why don't more expert-entrepreneurs write their own book? Often, the process of writing the book and shaping your message into the written word feels a bit daunting. On Amplify Your Success Podcast episode 321, Michael DeLon, shows people just like you and me how to get your book out to your market without ever writing one word. Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority. Key Takeaways [4:33] The worst way to write a book (and often triggers writer's block.) [6:37] Know, Like & Trust – and how that is a requirement for buyers. [12:35] Why most experts are like coffee beans (and the importance of differentiation.) [17:00] Parting the Red Sea and how your book helps you stand out. [21:07] A simple but highly effective strategy to get started writing your book. [24:17] Why being yourself is crucial to establishing long-lasting credibility. About the Guest Michael DeLon creates credibility. As the president of Paperback Expert, he helps business owners publish a book that positions them as the expert in their field. Business owners seek out Michael to clarify their brand strategy, make them bestselling authors, and set up their profitable podcast. They use his Credibility Marketing strategies to gain more clients, get more referrals, and grow their revenue. Michael is the #1 Amazon bestselling author of On Marketing. Since 2013, he has worked with business owners across the United States and internationally to establish and market their credibility. Michael is the husband of one and father of four. He's a committed follower of Jesus Christ who is deeply involved in his church. You can normally find Michael investing time with his family, reading a great book, or facilitating growth in the lives of those around him. Resources Mentioned in This Episode: Head over to com/Free to access Michael's training Discover your #1 barrier to being a well-paid authority with my new 3 minute Authority Barrier Quiz.

Michael DeLon creates credibility. As the president of Paperback Expert, he helps business owners publish a book that positions them as the expert in their field. Business owners seek out Michael to clarify their brand strategy, make them bestselling authors, and set up their profitable podcast. They use his Credibility Marketing strategies to gain more clients, get more referrals, and grow their revenue. Michael is the #1 Amazon bestselling author of On Marketing. Since 2013, he has worked with business owners across the United States and internationally to establish and market their credibility. Michael is the husband of one and father of four. He's a committed follower of Jesus Christ who is deeply involved in his church. You can normally find Michael investing time with his family, reading a great book, or facilitating growth in the lives of those around him. Website : https://paperbackexpert.com/ Facebook profile – https://www.facebook.com/michael.delon Facebook group – https://www.facebook.com/groups/credibilitymarketing LinkedIn profile – https://www.linkedin.com/in/michaeldelon/ YouTube channel – https://www.youtube.com/channel/UCa05hG7SObdPO-M03mlgcKA Apple Podcast – https://podcasts.apple.com/us/podcast/experts-speak/id1454536785

Welcome to Hart Inspired, the show dedicated to highlighting individuals in their pursuit of authentic leadership. We peel back the layers to uncover the roadblocks we all face, explore the actions we can take, and how to persevere toward the best version of ourselves.In this series, I sat down with amazing leaders who shared their insight on what has worked for them and what is needed today. Join us to discover how necessary effective communication and leadership skills help all generations succeed.Meet Michael DelonMichael DeLon serves business experts and thought leaders to create a book without writing a word.  As a #1 Amazon Best-Selling Author and America's Foremost Authority on Credibility Marketing, he teaches how to establish and market your credibility to gain more clients. Business owners seek out Michael to clarify their message, make them a bestselling author, and set up their profitable podcast.They use his Credibility Marketing strategies to gain clients, get referrals, and grow their revenue.  Since 2013, he has worked with business owners across the United States and internationally to establish and market their credibility.This podcast was created by Hartmetrics Consulting, editing and co-produced by David Castle Productions and co-distributed by BusinessTravel360.  For more information about Hartmetrics consulting, visit us at Hartmetrics.comSupport the show

Have you heard the saying, "everyone has a book in them"? If so, do you desire to write a book but not sure where to start? In this segment, Michael DeLon shares how to publish your book without writing a word and the four marketing misfires and how to avoid them with the 3MS model. 1. Marketing happens in the mind of your audience – how they see you 2. Shallow understanding of your market. Who is your target audience 3. Having an unclear or compelling message. Message is KING 4. Having marketing attempts vs marketing system WHO IS MICHAEL? Michael DeLon creates credibility. As the president of Paperback Expert, he helps business owners publish a book that positions them as the expert in their field. Business owners seek out Michael to clarify their brand strategy, make them bestselling authors, and set up their profitable podcast. They use his Credibility Marketing strategies to gain more clients, get more referrals, and grow their revenue. Michael is the #1 Amazon bestselling author of On Marketing. Since 2013, he has worked with business owners across the United States and internationally to establish and market their credibility. Michael is the husband of one and father of four. He's a committed follower of Jesus Christ who is deeply involved in his church. You can normally find Michael investing time with his family, reading a great book, or facilitating growth in the lives of those around him. MICHAEL'S CALL TO ACTION Check out the CredibilityCalculator.com – get your Credibility Score in under 5 minutes Facebook profile – https://www.facebook.com/michael.delon Facebook group – https://www.facebook.com/groups/credibilitymarketing LinkedIn profile – https://www.linkedin.com/in/michaeldelon/ YouTube channel – https://www.youtube.com/channel/UCa05hG7SObdPO-M03mlgcKA GENESIS'S INFO https://genesisamariskemp.net/ CALL TO ACTION Subscribe to GEMS with Genesis Amaris Kemp Channel, Hit the notifications bell so you don't miss any content, and share with family/friends. **REMEMBER - You do not have to let limitations or barriers keep you from achieving your success. Mind over Matter...It's time to shift and unleash your greatest potential. If you would like to be a SPONSOR or have any of your merchandise mentioned, please reach out via email at GEMSwithGenesisAmarisKemp@gmail.com --- Send in a voice message: https://anchor.fm/genesis-amaris-kemp/message Support this podcast: https://anchor.fm/genesis-amaris-kemp/support

Michael DeLon serves business experts and thought leaders to create a book without writing a word. As a #1 Amazon Best-Selling Author and America's Foremost Authority on Credibility Marketing, he teaches how to establish and market your credibility to gain more clients. Business owners seek out Michael to clarify their message, make them a bestselling author, and set up their profitable podcast. They use his Credibility Marketing strategies to gain clients, get referrals, and grow their revenue. Since 2013, he has worked with business owners across the United States and internationally to establish and market their credibility. Michael is the husband of one and father of four. He's a committed follower of Jesus Christ who is deeply involved in his church. You can normally find Michael investing time with his family, reading a great book, or facilitating growth in the lives of those around him. Our Guest Micheal DeLon Website: PaperbackExpert.com Facebook: https://www.facebook.com/PaperbackExpert Youtube: https://www.youtube.com/channel/UCa05hG7SObdPO-M03mlgcKA Hacks to Take Away We approach everything we do for our clients from a mark credibility marketing standpoint. Be yourself. Stop trying to be what you think your audience wants you to be. We stack one system on top of the other so that you end up with five or six systems that run all the time to bring you new clients who are ideal for you. Humans are human's assets and liabilities won't change his math. How are they going to gain those clients and position themselves as the expert authority in their market? So when you buy your house, you get a home inspection to make sure everything's right. Let's get started with your Home Studio! Be ready for live streaming, zoom calls, and creating content. Let me help you build a space that helps you gain confidence in front of the lens. Book a call here for a free consultation: http://hacksandhobbies.com/booking --- Send in a voice message: https://anchor.fm/hacksandhobbies/message

Send us a Text Message.This week on the Catalytic Leadership Podcast, we have a Catalytic Leader Spotlight, interviewing Michael DeLon! Grab a notepad and pen - you're going to want to capture some great insights from Michael in this episode.Michael has been recognized as America's Foremost Authority on Credibility Marketing and is the author of 7 books. He's a follower of Christ, has been married to Jill since 1990, and is the father of 4 amazing kids. As the President of Paperback Expert, he serves experts, thought leaders, and business owners by helping them create a book without writing a word to elevate their credibility, become an Amazon bestselling author and generate predictable revenue by using their book to monetize their expertise.You can connect with Michael at https://www.paperbackexpert.com and find out more about how Michael can help you! Support the Show.Join Dr. William Attaway on the Catalytic Leadership podcast as he shares transformative insights to help high-performance entrepreneurs and agency owners achieve Clear-Minded Focus, Calm Control, and Confidence. Free 30-Minute Discovery Call:Ready to elevate your business? Book a free 30-minute discovery call with Dr. William Attaway and start your journey to success. Special Offer:Get your FREE copy of Catalytic Leadership: 12 Keys to Becoming an Intentional Leader Who Makes a Difference. Connect with Dr. William Attaway: Website LinkedIn Facebook Instagram TikTok YouTube

Michael DeLon creates credibility. As the president of Paperback Expert, he helps business owners publish a book that positions them as the expert in their field. Business owners seek out Michael to clarify their brand strategy, make them bestselling authors, and set up their profitable podcast. They use his Credibility Marketing strategies to gain more clients, get more referrals, and grow their revenue. Michael is the #1 Amazon bestselling author of On Marketing. Since 2013, he has worked with business owners across the United States and internationally to establish and market their credibility.

Michael DeLon creates credibility. As the president of Paperback Expert, he helps business owners publish a book that positions them as the expert in their field. Business owners seek out Michael to clarify their brand strategy, make them bestselling authors, and set up their profitable podcast. They use his Credibility Marketing strategies to gain more clients, get more referrals, and grow their revenue.Michael is the #1 Amazon bestselling author of On Marketing. Since 2013, he has worked with business owners across the United States and internationally to establish and market their credibility.Michael is the husband of one and father of four. He's a committed follower of Jesus Christ who is deeply involved in his church. You can normally find Michael investing time with his family, reading a great book, or facilitating growth in the lives of those around him.Connect with Michael DeLon:Website: https://paperbackexpert.com/ Facebook: https://www.facebook.com/michael.delon Facebook Group: https://www.facebook.com/groups/credibilitymarketing LinkedIn profile: https://www.linkedin.com/in/michaeldelon/ YouTube channel: https://www.youtube.com/channel/UCa05hG7SObdPO-M03mlgcKA TurnKey Podcast Productions Important Links:The Ultimate Podcast Launch Formula- www.TurnkeyPodcast.com/UPLFplusFREE workshop on how to "Be A Great Guest."Free E-Book 5 Ways to Make Money Podcasting at www.Turnkeypodcast.com/gift Ready to earn 6-figures with your podcast? See if you've got what it takes at TurnkeyPodcast.com/quizSales Training for Podcasters: https://podcasts.apple.com/us/podcast/sales-training-for-podcasters/id1540644376Nice Guys on Business: http://www.niceguysonbusiness.com/subscribe/The Turnkey Podcast: https://podcasts.apple.com/us/podcast/turnkey-podcast/id1485077152 Partner Links -- We use these apps and get amazing results and huge time savings too!Design tool: Canva Pro: Create Stunning Design in Minutes!Check out Headliner to create social media posts with video easily- make.headliner.appSimplecast is the easiest way to set up your podcast hosting- Simplecast.comZoom is the easiest way to schedule meetings and record your podcast interviews. Zoom.usAcuity is the easiest way to schedule your podcast interviews, meetings, and life.Acuityscheduling.com

This week on my podcast I have a really credible guest! ✨✨ Michael DeLon creates credibility. As the president of Paperback Expert, he helps business owners publish a book that positions them as the expert in their field. Business owners seek out Michael to clarify their brand strategy, make them bestselling authors, and set up their profitable podcast. They use his Credibility Marketing strategies to gain more clients, get more referrals, and grow their revenue. Join us and find out how Michael uses Credibility Marketing strategies to help his clients!

Michael DeLon creates credibility. As the president of Paperback Expert, he helps business owners publish a book that positions them as the expert in their field. Business owners seek out Michael to clarify their brand strategy, make them bestselling authors, and set up their profitable podcast. They use his Credibility Marketing strategies to gain more clients, get more referrals, and grow their revenue.Michael is the #1 Amazon bestselling author of On Marketing. Since 2013, he has worked with business owners across the United States and internationally to establish and market their credibility.Michael is the husband of one and father of four. He's a committed follower of Jesus Christ who is deeply involved in his church. You can normally find Michael investing time with his family, reading a great book, or facilitating growth in the lives of those around him.Connect with Michael DeLon:Website: https://paperbackexpert.com/ Facebook: https://www.facebook.com/michael.delon Facebook Group: https://www.facebook.com/groups/credibilitymarketing LinkedIn profile: https://www.linkedin.com/in/michaeldelon/ YouTube channel: https://www.youtube.com/channel/UCa05hG7SObdPO-M03mlgcKA TurnKey Podcast Productions Important Links:The Ultimate Podcast Launch Formula- www.TurnkeyPodcast.com/UPLFplusFREE workshop on how to "Be A Great Guest."Free E-Book 5 Ways to Make Money Podcasting at www.Turnkeypodcast.com/gift Ready to earn 6-figures with your podcast? See if you've got what it takes at TurnkeyPodcast.com/quizSales Training for Podcasters: https://podcasts.apple.com/us/podcast/sales-training-for-podcasters/id1540644376Nice Guys on Business: http://www.niceguysonbusiness.com/subscribe/The Turnkey Podcast: https://podcasts.apple.com/us/podcast/turnkey-podcast/id1485077152 Partner Links -- We use these apps and get amazing results and huge time savings too!Design tool: Canva Pro: Create Stunning Design in Minutes!Check out Headliner to create social media posts with video easily- make.headliner.appSimplecast is the easiest way to set up your podcast hosting- Simplecast.comZoom is the easiest way to schedule meetings and record your podcast interviews. Zoom.usAcuity is the easiest way to schedule your podcast interviews, meetings, and life.Acuityscheduling.com

Today's guest, the paperback expert, Michael DeLon does it with books. Do you want to be a bestselling author? He is your guy! If you are looking to grow your marketing development opportunities and convert new clients by growing your credibility, Michael DeLon is your guy. He's gonna teach you all about how to do it and how he does it as a company. He also has a really rad sales tactic using just three questions when he gets on his client calls. It is something that I really have never heard before, and it's the belief system of we become the magnet in our serving of value. We don't have to sell. This one is really good.    If you are like me, you're a couple of years into business, and you may be looking to put all of your coaching experiences, information, and all of the content you've been building year by year into one hub.  I wanted it to be experiential and so I used an app. Passion.io is what we used and we are loving it. Easy to use and helps you create a beautiful app you can be proud of.  https://passion.io/?_go=fitinfaith   About Michael: Michael DeLon creates credibility. As the president of Paperback Expert, he helps business owners publish a book that positions them as the expert in their field. Business owners seek out Michael to clarify their brand strategy, make them bestselling authors, and set up their profitable podcast. They use his Credibility Marketing strategies to gain more clients, get more referrals, and grow their revenue.   Where to Find Michael: https://www.facebook.com/michael.delon https://www.facebook.com/groups/credibilitymarketing https://www.linkedin.com/in/michaeldelon/ https://www.youtube.com/channel/UCa05hG7SObdPO-M03mlgcKA   Where to Find Tamra: Let's Connect! Book a Call today to see how I can help you grow your business! https://calendly.com/fitinfaithmedia/activation-intro-call Want to write a book, start a podcast, or create an ecourse? Visit us at https://www.fitinfaithmedia.com/ TEXT Me (yes, it's really me!) at

834: Growing Your Business with a Book , Michael DeLon, Paperback Expert     Growing Your Business with a Book Michael DeLon, Paperback Expert   – The Sharkpreneur podcast with Seth Greene Episode 834 Michael DeLon Michael DeLon creates credibility. As the president of Paperback Expert, he helps business owners publish a book that positions them as the expert in their field.   Business owners seek out Michael to clarify their brand strategy, make them bestselling authors, and set up their profitable podcast. They use his Credibility Marketing strategies to gain more clients, get more referrals, and grow their revenue. Michael is the author of On Marketing, a #1 Amazon Best-Selling author, and the Creator of The Credibility Game Plan. Since 2013, he has worked with business owners across the United States and internationally to establish and market their credibility.   Listen to this illuminating Sharkpreneur episode with Michael DeLon about growing your business with a book. Here are some of the beneficial topics covered on this week's show: - How having your own book automatically makes you an expert in your field. - Why you don't want to look and sound like all your competitors. - How having a book differentiates you and is something you can give to prospects. - Why you must remember people make decisions emotionally and then back them up with logic. - How books are a fantastic way to get referrals from existing clients.   Connect with Michael: Guest Contact Info Facebook facebook.com/PaperbackExpert LinkedIn linkedin.com/in/michaeldelon Links Mentioned: paperbackexpert.com   Learn more about your ad choices. Visit megaphone.fm/adchoices

On this week's episode, I'm excited to have Michael Delon join me as a guest.Michael creates credibility. As the president of Paperback Expert, he helps business owners publish a book that positions them as the expert in their field. Business owners seek out Michael to clarify their brand strategy, make them bestselling authors, and set up their profitable podcast. They use his Credibility Marketing strategies to gain more clients, get more referrals, and grow their revenue.Michael is the #1 Amazon bestselling author of On Marketing. Since 2013, he has worked with business owners across the United States and internationally to establish and market their credibility.Michael is the husband of one and father of four. He's a committed follower of Jesus Christ who is deeply involved in his church. You can normally find Michael investing time with his family, reading a great book, or facilitating growth in the lives of those around him.Recommended Books:1. Traction: Get a Grip on Your Business - Gino Wickman2. The ONE Thing: The Surprisingly Simple Truth Behind Extraordinary Results - Gary KellerConnect with Michael: Paperback Expert – Book Publishing for Small Business Owners-----Connect with Vijay on Instagram: @RealVijayKailashConnect with Vijay on LinkedIn: Vijay Kailash, CFA | LinkedInConnect with Vijay on his website: https://vijaykailash.com/

In today's episode, we're chatting about how to write and leverage a book to gain instant credibility in your space. Now, before you make any assumptions, even if you already have a book, you need to listen to this episode. For so many authors, books are treated as a revenue stream and not a credibility marketing vehicle, and that's simply the wrong idea. Your book is – or will be – your best tool for generating revenue in your business. To explain this, we've invited Michael DeLon, president and founder of Paperback Expert, to share with us what a book should actually be doing for you, how to go about writing one (without actually writing a word), and how to leverage it to land better clients. Again, even if you have a book, you need to listen to the episode. Your next book will be better because of it. Show Notes: ✅ To learn more about Michael, check out https://paperbackexpert.com/

Connect with Michael DeLon at https://www.facebook.com/michael.delon or check out his website at https://paperbackexpert.com/. To learn more about building high-ticket group coaching programs and masterminds, go to https://groupcoachnation.com/ or view our free training at https://leverage.groupcoachnation.com/optin.  – – – – – – – – – – – – –

Watch this episode on YouTube: https://youtu.be/5VOgWEswuBY This Week's Guest is Credibility Marketing Expert, Michael DeLon Michael DeLon creates credibility. As the president of Paperback Expert, he helps business owners publish a book that positions them as the expert in their field. Business owners seek out Michael to clarify their brand strategy, make them bestselling authors, and […]

Watch this episode on YouTube: https://youtu.be/5VOgWEswuBY This Week's Guest is Credibility Marketing Expert, Michael DeLon Michael DeLon creates credibility. As the president of Paperback Expert, he helps business owners publish a book that positions them as the expert in their field. Business owners seek out Michael to clarify their brand strategy, make them bestselling authors, and set up their profitable podcast. They use his Credibility Marketing strategies to gain more clients, get more referrals, and grow their revenue. Michael is the #1 Amazon bestselling author of On Marketing. Since 2013, he has worked with business owners across the United States and internationally to establish and market their credibility. Michael is the husband of one and father of four. He's a committed follower of Jesus Christ who is deeply involved in his church. You can normally find Michael investing time with his family, reading a great book, or facilitating growth in the lives of those around him. CredibilityCalculator.com – get your Credibility Score in under 5 minutes PaperbackExpert.com – learn more about publishing your book without writing a word Facebook.com/Groups/CredibilityMarketing – join the Credibility Marketing Inner Circle community More Data Leadership: Data Leadership Training – https://DataLeadershipTraining.com Subscribe to Our Newsletter – http://eepurl.com/gv49Yr Follow Anthony Algmin on LinkedIn – https://www.linkedin.com/in/anthonyjalgmin Make an impact with a review on Apple Podcasts – https://podcasts.apple.com/us/podcast/data-leadership-lessons/id1505108710z

As a business owner, how do you demonstrate credibility in your industry? That's Michael DeLon's area of expertise. As president of Paperback Expert, he helps business owners tell their stories by publishing bestselling books. With a physical book showcasing your unique business journey and knowledge, you instantly leave an impression on prospects. Michael's credibility marketing strategies have increased conversion rates not just for his business, but his clients' as well. Learn how Michael came to start his business and visit his website for a free credibility assessment.

Michael DeLon creates credibility for his clients. As America's Foremost Authority on Credibility Marketing, he helps business owners publish a book that positions them as the expert in their field. Business owners seek out Michael to clarify their brand strategy, make them bestselling authors, and set up their profitable podcast. They use his Credibility Marketing strategies to gain more clients, get more referrals, and grow their revenue. Michael is the #1 Amazon bestselling author of On Marketing. Since 2013, he has worked with business owners across the United States and internationally to establish and market their credibility. Michael is the husband of one and father of four. He's a committed follower of Jesus Christ who is deeply involved in his church. You can normally find Michael investing time with his family, reading a great book, or facilitating growth in the lives of those around him.

In this episode of the Revenue Accelerator Podcast, our guest is Michael Delon. He is the president of Paperback Expert, which helps business owners publish a book that positions them as experts in their field. Business owners seek Michael to clarify their brand strategies, make them bestselling authors, and set up their profitable podcast. They use their Credibility Marketing strategies to gain more clients, get more referrals, and grow their revenue. Since 2013, Michael has worked with business owners across the United States and internationally to establish and market their credibility.The Common Struggle for Business Owners [01:08]Business owners struggle with marketing because there are so many shiny objects, and they get confused and stagnate. Michael helps these business owners clarify their brand strategies. He shares that there is a reason for what you do if you have a story. When that story is told properly, it sets you apart from everybody else.What does credibility have to do with branding?[02:11]Credibility is what people have to know about your brand to like and trust you. What happens in marketing can happen in the minds of your audience, and it's how they think about you.Positioning your Brand and Credibility in the Marketplace [07:40]It starts with your clear branding and story. Everywhere Michael goes, he tells his story of escaping prison and being a foster parent. He knows that somebody is going to connect with his stories. He says that understanding his whole story is the seed that has grown into his company, the Paperback Expert. What is Marketing? [11:22]What makes you choose one restaurant over the other three that offer the same type of food? It's the experience. It's the people around you. They're going to buy you much more than they are whatever you do. Marketing is everything you do to gain and retain a client. Tug of War [16:01] There is a tug of war that we all fight with. One is time vs. money. Time is the commodity when resources are running out. When you help a business owner save some time, they're going to give you their money because that's a valuable resource that can't be replaced. The other tug of war is intellect vs. emotion. Offering Micro-trainings [20:39]Michael sends out a daily email to his list. He wants people to know, like, and trust him. He stays in touch with that list and sends out daily emails. Doing that lets him position himself in the minds of his clients regularly. When you start offering those regularly to your list who listen to you every day, you're going to convert those people who are on your database. How to Draw People to You [26:03]It's a lot like the ocean to walk go to the beach, you look at the ocean, and there are waves and currents. The consistency of who you are, how you show up, and what you say is the current of your credibility. That's what's going to draw people to youMichael's Final Advice [28:41]Be yourself. Find out your story. Tell your story. Be you because that's who people really want to know, and tell your story because it is essential.Learn more about Michael Delon:Website: https://paperbackexpert.com/LinkedIn: https://www.linkedin.com/in/michaeldelon Hosted on Acast. See acast.com/privacy for more information.

For Episode 75 of the Wealth On Any Income Podcast, Rennie is joined by Michael DeLon. As the foremost authority on credibility marketing, he helps business owners publish a book that positions them as the expert in their field and has them become a best-selling author and podcast host of their own show. Business owners seek out Michael to clarify their brand strategy, make them bestselling authors, and set up their profitable podcast. They use his Credibility Marketing strategies to gain more clients, get more referrals, and grow their revenue.01:45 Michael's mission statement – to help facilitate growth in organizations and individuals.03:05 How Michael discovered that publishing a book changed the way prospects viewed him.05:55 Michael's favorite charity –Project Mañana in the Dominican Republic. https://projectmanana.org/09:39 The biggest failure that Michael experienced in marketing, and what he learned to do from that.11:34 The three words Michael lives by.13:03 Why Michael tells people to not be a coffee bean.13:54 One of the many success stories a financial advisor experienced working with Michael and his team.17:31 How to use Michael's credibility calculator and other resources at paperbackexpert.com.18:45 What you should be doing to differentiate yourself!More About MichaelMichael is the #1 Amazon bestselling author of On Marketing. Since 2013, he has worked with business owners across the United States and internationally to establish and market their credibility.Michael is the husband of one and father of four. He's a committed follower of Jesus Christ who is deeply involved in his church. You can normally find Michael investing time with his family, reading a great book, or facilitating growth in the lives of those around him.Visit his website at paperbackexpert.com.If you'd like to know how books, movies, and society programs you to be poor, and what the cure is visit wealthonanyincome.com/tedx. You'll hear Rennie's TEDx talk and can request a free 27-page Roadmap to Complete Financial Choice® and receive a weekly email with tips, techniques, or inspiration around your business or money. Rennie's Books and Programshttps://wealthonanyincome.com/books/Rennie's 9 Days to Financial Freedom program:https://wealthonanyincome.com/programsConnect with Rennie Websites:WealthOnAnyIncome.comRennieGabriel.comEmail: Rennie@WealthOnAnyIncome.comLinkedIn: https://www.linkedin.com/in/renniegabriel/Facebook: https://www.facebook.com/WealthOnAnyIncome/Twitter: https://twitter.com/RennieGabrielYouTube: https://www.youtube.com/channel/UCdIkYMOuvzHQqVXe4e_L8PgInstagram: https://www.instagram.com/wealthonanyincome/

Welcome back to another episode with Jill Salzman. In the last episode, we discussed what credibility is and today, we will go over four tips for your brand's credibility marketing strategy.  Read more at: https://monetizationnation.com/blog/4-tips-for-your-brands-credibility-marketing-strategy/

Jill Salzman is the author of The Best Business Book In The World* (*According To My Mom) and the Amazon best-seller, Found It: A Field Guide for Mom Entrepreneurs. She also hosts the top-rated entertaining business podcast, Why Are We Shouting? MSN Live says she's a “Cool Mom Entrepreneur We Love” and Forbes rated her a Top 100 Champion Small Business Influencer. 

Hear from Brian Hart, president and founder of Flackable, about his fascinating journey to entrepreneurship, the importance of leveraging your media coverage as part of your marketing strategy, and why now's the time to join the PR industry. -- Head over to https://www.agilitypr.com/prprofiles/ for the full show notes -- Follow Agility PR Solutions on Twitter: https://twitter.com/AgilityPRS Follow Flackable on Twitter: https://twitter.com/flackable Follow Brian Hart on Twitter: https://twitter.com/BrianHartPR --- Send in a voice message: https://anchor.fm/agility-pr-solutions/message

In 2016, David Jenyns successfully systemised himself out of his business, one of Australia's most trusted digital agencies, melbourneSEOservices.com. Through this process, he became a systems devotee – founding systemHUB & SYSTEMology. Today, his mission is to free all business owners worldwide from the daily operations of running their business. Read more at: https://monetizationnation.com/blog/a-system-for-credibility-marketing/

In this episode, we sit down with Marie Swift, President, and CEO of Impact Communications – A communications agency serving the financial services industry. Impact is all about Credibility Marketing and helping advisors and the financial services world build their brand and expand their influence through their digital footprint. We dive into what credibility marketing means, some of the more significant trends we see in the space, and how you can focus in 2022 on your digital footprint. Visit: https://www.impactcommunications.org/

Brian Hart, the Founder and President of Flackable, an award-winning public relations agency in Philadelphia that represents financial and professional services brands nationwide joins Enterprise Radio. The post Credibility Marketing to Fuel Your Growth appeared first on Enterprise Podcast Network - EPN.

Nathan Gwilliam is a serial entrepreneur who created and sold 3 digital ventures. He is the host of the Monetization Nation blog, podcast, and YouTube channel. He created and ran Adoption.com and is a TEDx speaker. 0:00 - 0:35 Nathan's bio0:35 - 1:06 Schedule Once https://www.peppershock.com/product/schedule-once-offer/1:06 - 3:33 Marketing Essentials Moment: Automate What You Hate: Marketing Automation Explained3:33 - 4:06 Welcome to Peppershock Media's Marketing Expedition podcast4:06 - 5:05 Nathan's Background5:05 - 9:22 Tectonic shifts in business9:22 - 14:32 Testimonials from previous clients14:32 - 18:33 Passion Marketing18:33 - 20:20 More about Nathan20:20 - 23:55 How Nathan reimagined Adoption.com23:55 - 25:33 Monetization Nation 25:33 - 27:24 Passion Marketing27:24 - 28:58 Nathan's influences and resources28:58 - 30:35 If Nathan wish he knew what he knows now30:35 - 32:07 Nathan's goals32:07 - 35:02 Credibility marketing35:02 - 36:24 How to reach Nathan https://monetizationnation.com/ https://passionmarketing.com/ebook36:24 - 36:54 Thank you for watching36:54 - 37:24 Join https://themarketingexpedition.com today!#passionmarketing #credibilitymarketing #marketing #marketingtips #marketingstrategies #digitalmarketing #onlinemarketing #branding #business #advertising #entrepreneurship #marketingstrategy serialentrepreneur

Welcome back to another episode with LaVon Lewis. In the last episode, we discussed why it is so important to not compete on price. In today's episode, we'll be discussing concepts from LaVon's book, Today is a Great Day for a WOW Image!, and his branding and credibility marketing tips. The reason LaVon used “WOW” in his book title is that WOW represents a customer's reaction, the point where our product, service, and branding connects with that customer. The book walks through the creative side of branding. It breaks down the psychology of how people think, what colors mean, how to build a good website that attracts an audience and more branding concepts in addition to samples of work throughout the book. It details what creates a WOW image in a customer's mind. Read at: https://monetizationnation.com/blog/8-branding-and-credibility-marketing-tips/ 

>> Get the newest LFG episodes delivered to your inbox when you Sign up for our Newsletter.Resource Links:Calculate your credibility in under 5 minutes with the Credibility CalculatorNeed a credibility boost? Create your own book without writing a word with Paperback ExpertsClose more of your ideal clients with our Double Your Case Files MasterclassEstate planning attorney? Supercharge your firm growth online with Seminar 2.0The truth is people don't hire you because you're a great lawyer. They hire you because of how well you can communicate that you're a great lawyer. Clients are willing to pay premium prices for those they view as expert attorneys. The same can be said for any service-based business. But how do you get more people to see you as an expert in your field?When Michael DeLon first started out in marketing, he only had one client. And he struggled to get more because he didn't have a way to showcase his expertise. But that all changed after he wrote a book.All of a sudden, potential clients viewed him as a marketing guru and wanted to hire him. After his own success as a published author, he decided to create a business to help professionals boost their credibility and get more of their ideal clients.Michael found that while most people don't think they have enough to write a book, almost all professionals do. And by putting your story into words, you can reach more people and stand out from the competition.Ready to take on more of your ideal clients? If so, you won't want to miss this episode on building credibility.In this week's podcast, Michael DeLon of Paperback Expert joins us to discuss how you can make your story resonate with people in your target audience.Michael shares how you can use a book to precondition your audience to see you differently (so you can charge premium prices for your services!). He also shares three simple strategies you can use to leverage your book. There's much more to learn in this episode about scaling your firm, so tune in now!About Michael DeLonMichael DeLon creates credibility. As the president of Paperback Expert, he helps business owners publish a book that positions them as the expert in their field. Business owners seek out Michael to clarify their brand strategy, make them bestselling authors, and set up their profitable podcast. They use his Credibility Marketing strategies to gain more clients, get more referrals, and grow their revenue. Michael is the #1 Amazon bestselling author of On Marketing. Since 2013, he has worked with business owners across the United States and internationally to establish and market their credibility. If you liked this episode, please don't forget to subscribe, tune in, and share this podcast. See acast.com/privacy for privacy and opt-out information.

What You'll Learn From This Episode: Avoiding to look like your competitors Making prospects have a different mindset about you The importance of telling your story Related Links and Resources: We all have a credit score and we work to improve it. But do you know your credibility score is? Michael's team created a credibility calculator, just go to www.TheCredibilityCalculator.com and under 5 minutes in 20 questions, they're going to deliver your credibility score; how does your prospect see you in your credibility level. After that, you will get access to 5 video lessons to help you improve your credibility to gain prospects and grow your business. Summary: Michael DeLon creates credibility. As the president of Paperback Expert, he helps business owners publish a book that positions them as the expert in their field. Business owners seek out Michael to clarify their brand strategy, make them bestselling authors, and set up their profitable podcast. They use his Credibility Marketing strategies to gain more clients, get more referrals, and grow their revenue. Michael is the #1 Amazon bestselling author of On Marketing. Since 2013, he has worked with business owners across the United States and internationally to establish and market their credibility. Michael is the husband of one and father of four. He's a committed follower of Jesus Christ who is deeply involved in his church. You can normally find Michael investing time with his family, reading a great book, or facilitating growth in the lives of those around him. Here are the highlights of this episode: Michael's ideal clients are those professional service providers; financial advisor, attorney, coach, or even realtor. And often times, they didn't realize that they look like their competition, meaning similar methods or offerings. And because of that, the prospect customers don't see any compelling reason to choose them over the competitor. They felt that they are losing sales that they should be winning. They have the initial conversation with the prospects but they don't know why they are not closing the sales. Therefore, they felt stressed out, discouraged, and frustrated. He says it's important that prospects have a positive mindset about you, and for them to know your story. Because when you tell your story, it resonates with people and then they bond with you. He states that when you know how people think about you, everything becomes easier. Your message will become clear, your story will resonate with people, they will bond with you emotionally, and that will cause them to move towards you.  Michael's Valuable Free Action (VFA): Remember that people buy "who you are" more than what you do. Try to discover your story, not create them. Discover your story that's unique about you and tell that.

What You'll Learn From This Episode: Avoiding to look like your competitors Making prospects have a different mindset about you The importance of telling your story Related Links and Resources: We all have a credit score and we work to improve it. But do you know your credibility score is? Michael's team created a credibility calculator, just go to www.TheCredibilityCalculator.com and under 5 minutes in 20 questions, they're going to deliver your credibility score; how does your prospect see you in your credibility level. After that, you will get access to 5 video lessons to help you improve your credibility to gain prospects and grow your business. Summary: Michael DeLon creates credibility. As the president of Paperback Expert, he helps business owners publish a book that positions them as the expert in their field. Business owners seek out Michael to clarify their brand strategy, make them bestselling authors, and set up their profitable podcast. They use his Credibility Marketing strategies to gain more clients, get more referrals, and grow their revenue. Michael is the #1 Amazon bestselling author of On Marketing. Since 2013, he has worked with business owners across the United States and internationally to establish and market their credibility. Michael is the husband of one and father of four. He's a committed follower of Jesus Christ who is deeply involved in his church. You can normally find Michael investing time with his family, reading a great book, or facilitating growth in the lives of those around him. Here are the highlights of this episode: Michael's ideal clients are those professional service providers; financial advisor, attorney, coach, or even realtor. And often times, they didn't realize that they look like their competition, meaning similar methods or offerings. And because of that, the prospect customers don't see any compelling reason to choose them over the competitor. They felt that they are losing sales that they should be winning. They have the initial conversation with the prospects but they don't know why they are not closing the sales. Therefore, they felt stressed out, discouraged, and frustrated. He says it's important that prospects have a positive mindset about you, and for them to know your story. Because when you tell your story, it resonates with people and then they bond with you. He states that when you know how people think about you, everything becomes easier. Your message will become clear, your story will resonate with people, they will bond with you emotionally, and that will cause them to move towards you.  Michael's Valuable Free Action (VFA): Remember that people buy "who you are" more than what you do. Try to discover your story, not create them. Discover your story that's unique about you and tell that.

"A better domain name will lower your lifetime marketing costs." -Frank Schilling I recently published an episode about bootstrapping to fund our businesses. In that episode, I told the story about buying or selling millions of dollars worth of domain names over the years to help finance the growth of my companies.  I've helped numerous companies find great domain names for their ventures. For example, I've helped buy and/or sell adoption.com, today.com, stockmarket.com, advertising.com, law.com, retirement.com, families.com, familias.com, woman.com, and many others. In this episode, I'm going to share tips, tricks, and tools to help us find great domain names.  Choosing a great domain name is important for many reasons. It is often one of the first impressions a potential customer has with our companies. It can add to or detract from our credibility. It can help or hurt our SEO. And, it can be a great branding opportunity if done right.  Here are my tips, tricks, and tools for finding and choosing great domain names:   1. Play the long game.   I recommend we try to play the “long game” with our primary domain name to get it right the first time. We shouldn't buy a domain name we are planning to change. It can take a lot of time and money to change domain names, and a lot of the value we've built up in a domain name can be lost when we change it.  It's worth it to invest the time and resources upfront to get the right domain name the first time. That doesn't mean we can't change it in the future. It just means we may lose a lot of value if we do.    2. Make a master spreadsheet of possible domains.    At the beginning of our research, avoid getting too emotionally connected with one domain name. Entrepreneurs often decide they like one domain and they stop their research or stop considering other domains. This is a mistake, because there may be a better domain name we can uncover in our research process. Or, we may hit a roadblock and get paralyzed in our efforts to buy the one domain name.  Instead, I recommend we do a bunch of research and create a list of all of the possible domain names,  including information about them, into one spreadsheet. I recommend Google Sheets for this because it can easily be shared with others in a collaborative way.  I recommend keeping good notes on the research we do. Which domain names are available? Which domain names have sites already? Are they listed for sale, and what are the asking prices? What is the contact info of the owner? What is our communication history with the owner? If we don't keep good records, they will start to blend together, and important data will be forgotten, and work will need to be duplicated.   3. Include a top keyword in your domain.    I recommend using a tool such as SEMrush.com or KeywordTool.io to find the best keywords related to our niche. Then, I recommend we try to find a domain name that includes one of the top keywords. This can help with our SEO in the niche, and make it easier for our target audience to know what our site is about. For example, the word “monetization” described our niche focus well and had a large number of monthly searches in Google, so I decided I wanted to include “monetization” in my domain.    4. Use a .com domain name… usually.    There are many other extensions we can use to register a domain name today such as .me, .store, .info, .biz, .io, and .bargains. However, .com domains have more credibility than these other extensions. Plus, when we tell people our business name, they will often put a .com after our business name when they are looking for our website. For example, if the name of my business is Monetization Nation, people will naturally expect my site to be at MonetizationNation.com and will type that in when they are looking for my site. So, if I try to save money by buying a domain name other than a .com, I'm going to lose a lot of my potential customers to whoever owns the .com version of my domain. It's not worth it. Get the .com. If we become very successful at an extension other than .com,  we may have to pay a lot of money to buy the .com version. For example, early in my career, an executive of Alta Vista came to my office to meet me. Alta Vista used to be one of the top internet search engines. This executive told me Alta Vista had purchased AltaVista.net as the domain name for their search engine early on. However, when their search engine took off, they were losing so many visitors to the owners of AltaVista.com that they had to pay $4 million to buy the AltaVista.com domain name. It would have been much less expensive if they would have started out with a .com domain name.  For example, I own the shorter Monetization.org domain name, but I use the longer MonetizationNation.com domain name as my primary domain because it is at the .com, along with some other reasons.  There are a few exceptions to this rule. For example, like a non-profit or an association, people might expect the domain name to be at .org. However, if we use a .org, we need to realize that many people will still type the .com version of our domain name, and it is a good idea to get the .com version and redirect it to the  .org site.   5. Avoid dashes and numbers.   We should try to avoid dashes and numbers in our domain names. If we use dashes in our domain, such as over-the-counter.com, many people will mistype our domain as overthecounter.com. Numbers are also confusing because when we tell people our domain verbally they don't know whether the number is in numerals or written out in letters.  It then requires additional explanation. This makes sharing our domain through audio marketing problematic and prone to misspellings.  If you remember, Walmart used to be Wal-Mart but removed the dash.    6. Keep it short and simple.   I try to keep domain names shorter if I can, but this is not an absolute rule. Longer domains sometimes are the right choice. As a general rule, we should try to keep it as short as we reasonably can. I recommend trying to keep the domain name at two words or less, if possible. One word is ideal, but often very expensive. I pay a lot of attention to syllables and try to choose domains with fewer syllables because they are easier to say. Remember, the longer our domains become, the easier they are to forget or misspell, and we may lose some credibility if they are too long or complicated.  I love domains that don't require explanation, where potential customers can see our domain name and easily understand the focus of the site.    7. Pick a name that's easier for your target audience to spell.    We should try to choose a domain name that is difficult for our target audience to misspell. Here is a list of some of the most commonly misspelled words. I try to avoid homophones, which are words that sound the same but have different spellings, such as “won” and “one”. Here's a list of common homophones.  If our target audience knows how to spell our keyword or brand, we have more flexibility. For example, monetization is a word regularly used by entrepreneurs and CEOs, so I felt comfortable using it in my domain name even though it is more difficult for people to spell.  Sometimes people intentionally choose a misspelled domain name believing that the misspelling will make them unique and brandable. I strongly advise against this strategy. This intentional misspelling will probably make it much more difficult for our customers and may send a lot of our hard-earned potential customers to a competing website.    8. Use a thesaurus.   When trying to come up with a great domain name, I regularly use one or more thesauri to help me identify synonyms and think outside the box for my top keywords and domain names. It's a great way to generate new word ideas. Thesarus.com is a great resource to check out.   9. Use a domain name generator.   A domain name generator allows us to enter our keyword and then it combines that keyword with possibly thousands of other keywords that can be used in the domain name. It checks availability and then gives us a list of the available domains. I love domain name generators. Before domain name generators were popular, I created my own domain name generator and used it to find available domain names to register. This can be a very effective tool to find available domain names. There is no way we could ever think of all the variations on our own. I recommend trying domain name generators such as NameMesh.com, LeanDomainSearch, Wordoid, or NameBoy to find potential domain names.   10. Try to create new words.    We might try to take one of our top keywords, and create a new word with it, or merge two keywords together to create a new word. For example, if our new company was about branding, we might try new words such as Brandly.com or Brandify.com, etc. Good domain name generators like NameMesh can help us come up with many of these new word options.   11. Register a domain name the moment it expires.   Very frequently people buy domain names, and then forget to renew them, or decide they don't want it anymore. When they don't pay the renewal, the domain name eventually “drops” and becomes available for other people to register. The lists of expiring domain names from many domain name registrars are published. And, there are various services that specialize in helping their customers register those domain names right as they expire.  I recommend NameJet and DropCatch as services to register expiring domains. Both of these services have been very successful in grabbing domain names for me. Some people say Pool.com is the best service to grab domain names as they expire, because they have such a huge amount of servers doing the grabbing, but I have not had a lot of success with that service. It is ok to try to use several services to grab a domain name because most services don't charge anything unless they are successful in registering the domain name for us.  I have set up email alerts with NameJet, and I receive those emails each day with expiring domains that match my keywords and other criteria. Most days, the lists don't have any domain names I'm willing to register, but sometimes, I can get a great deal on very valuable domains.  To give an idea of how effective and valuable this service is, for years I have wanted to write a book with the title Credibility Marketing. I tried to buy the domain name CredibilityMarketing.com and tried contacting the owner many times. I would have paid thousands of dollars for that domain name. However, I was never able to reach the owner. Years after I started trying to buy this domain, the domain name expired, and I was able to register the domain name for about $170. Normally, registering an expiring domain name costs less than that, but multiple people were trying to grab this domain. So, the company that registered the expiring domain name held an auction between the different parties.  This expiring domain name strategy is probably not a short-term strategy that will help us get a great domain name we love this month. However, this can be a cost-effective strategy to pick up great domain names in our niches as they expire over time.    12.  Expired domains.    Regularly, people buy domain names, allow them to expire, and nobody immediately registers them. One website, ExpiredDomains.net, has made a publicly searchable database of these expired domains. When I'm looking for a domain name for one of my projects or for a client, this is one of the first websites I go to in search of a domain name containing one of my top keywords. The problem with this database is the massive amount of data it contains. I recommend using filters to narrow down the domains we are shown by keyword, length of the domain, .com domain extension, no dashes, no numbers, etc. This will make the number of domain names we have to go through much more manageable. I have found and registered many domain names using this service.    13. Domain name marketplaces.   There are numerous domain name marketplaces that allow domain name owners to list their domain names for sale. Then, domain name buyers can search to find a domain name they like, and use the marketplace to contact the owner and negotiate the purchase. Some of the best domain name marketplaces are SEDO.com, GoDaddy Auctions, Flippa, Afternic, NameCheap Marketplace, and BuyDomains.com. Domain names listed at marketplaces can sometimes be a little pricey, but there are often deals as well.    14. Contact domain name owners of your favorite domain name options and ask for pricing.    It may be a good idea to reach out to the owners of top domain names on our list and ask for their pricing. If the domain name is listed for sale,  we can sometimes type the domain name in a browser, and find pricing information on the domain name. Or,  we might find a form on the domain name that we can fill out and request pricing. If we can't find information on a site, we can try to find the owner's contact information through the Whois database. It's often best to start here: lookup.icann.org or who.is. However, these sites often do not list the contact information of the owners because the domain name is privacy protected. However, they often list the whois of the registrar for the domain. I recommend finding the whois search for that registrar and see if it's possible to find more information or a way to reach out to the owner there.    15. Buy Domain History.    If we can't find the owner,  we might try buying a whois history report at who.is. Maybe the current owner registered the domain name with their real name and later added privacy protection. In this case, a whois history report for that domain name may allow us to find the contact information of the owner.    16. Trademark search.    Once we have found some possible domain names we are considering, we can do a trademark search to see if there are confusingly similar trademarks for the term in the domain name(s) we are considering.   Once we are ready to search the trademark database, go to this page on the US Patent & Trademark Office site.  Click on “Search our trademark database (TESS)”.  Click on “Basic word search (New user)”.  Type your search term in the “Search term” box. Don't include the .com in your search term, and add a space between words. In addition to searching the exact phrase, you might want to search for the keyword as well. For example, when I wanted to buy the domain name MonetizationNation.com, I searched for trademarks containing “monetization nation” and also “monetization”.   If you find a trademark that might be confusingly similar, look at the status of that trademark. Trademarks with the status of “live” are the ones that present the greatest issue. Some trademarks have a status of “dead”. The USPTO defines a dead mark as: “a dead or abandoned status for a trademark application means that specific application is no longer under prosecution within the USPTO, and would not be used as a bar against your filing.”  If you find a confusingly similar trademark, it is often best to look for a new brand and domain name, unless you want to buy the confusingly similar trademark from the owner.  Be sure to read the instructions.  I've successfully registered a lot of trademarks. However, I'm not an attorney, so be sure to get advice from an attorney instead of relying on any advice I give you.    17. Search Google for your keyword   We should try to identify other competitors using the brand names or domains we are considering. This will give great information, but just because we find something here does not necessarily mean we need to abandon our proposed new brand. We may find the term being used before, but make a calculated decision that we still want to proceed with a domain name and brand.    18. See if you can register or buy the social media usernames with your brand.    I recommend searching the social media sites where we want to create social channels and see if we can register or buy the usernames or accounts with our brand or keyword. For example, before I purchased MonetizationNation.com, I made sure I was able to register social usernames such as instagram.com/monetizationnation, youtube.com/monetization, and facebook.com/monetizationnation. I also searched the podcast platforms to ensure nobody already had a podcast with a name similar to “Monetization Nation”.   19. Get feedback.   Once we've generated a list of our best options for a domain name, and gathered all the relevant information we need, I recommend asking for feedback from people who belong to our target audience. For example, if our target audience is lawyers then we need to ask for feedback from lawyers and not from our friends and family members who aren't lawyers. We can ask for this feedback with direct phone calls, or through a survey tool such as Google Forms.    20. Get a domain name valuation.    Before we make an offer on a domain name, it's a good idea to understand the fair market value of that domain name. Two great tools that provide valuations for free (at this time) are Estibot.com and GoDaddy Appraisals. However, please understand that these valuations are generated by a computer, so they might not be completely accurate. However, they may be a good starting point. To get a great domain name, we often may have to pay more than the domain name valuation from these two services.    21. Research the domain history before buying.   Before we buy an existing domain, it is important to try to understand the history of that domain name to be sure it wasn't used for something spammy, pornographic, or illegal. One great way to do this is to search for our domain in Archive.org and look through the history of what was published on that domain in the past. If the domain was used for something sketchy in the past, it may be blocked by internet service providers and search engines after we purchase it. If we find this out, the domain name may be important enough that we still choose to go forward with the purchase, and invest the time to work through whatever issues the domain name might have. But, it's at least good to know what we are up against.    22. Consider using a domain negotiation platform.   There are numerous reasons why we might consider using a domain negotiation platform. For example, maybe we are concerned that when the seller discovers who we are, they will ask for a higher price for the domain name. Or, maybe we're having a hard time finding the contact information of the owner, and need someone who can contact the owner for us. For these and other reasons, we might consider using a platform such as DomainAgents.com that allows us to submit offers anonymously,  helps us contact the owners, and uses their platform to negotiate a sale price for the domain.    23. Use an escrow agent.   If we are buying a domain name from another party for a substantial price, I highly recommend using an escrow agent for the domain name purchase and transfer. I recommend escrow.com as a great and reasonably priced escrow agent to buy or sell domain names. They have a smooth process to enter into an agreement with both parties, receive payment, coordinate for the domain name to be transferred, and release the payment after the domain name has been transferred. This reduces the risk for the buyer and seller, because the seller knows they will be paid after the transfer, and the buyer knows that the seller won't receive money from the escrow agent until the buyer has received the domain name.    24. Protect Your domain names.    Many people have domain names spread across different registrars. This can result in domain names “slipping through the cracks” and being lost. I recommend keeping all domain names together in one domain name registrar account to make it a lot easier to manage and renew the domains.  I recommend we set our domain names to “auto-renew”, so our credit card is billed automatically when the domain name comes up for renewal. This way, we don't lose a domain name if we accidentally forget to renew it.  I also recommend turning on the “registrar-lock” to our domain names to help prevent them from being transferred to a different registrar without your permission. We can also turn on privacy protection on each of our domain names to block people from seeing the registrant's contact information and reduce spam. As our business grows, the value of our domain name will grow. Our domain name may become the most valuable asset of our organization. This is certainly the case with adoption.com.  So, I recommend we only register our domain name in an account we own. NEVER register a domain name in the registrar account of any other party. If our domain name is in the account of another party, then I recommend working to get that domain name transferred to an account in our name and with our email as soon as possible. The same is true for social channels. Our social channels should always be registered in our name and account. I had a client who spent a lot of money building a social account, but the social channel was in the name of the marketing manager. The business owner had a falling out with that marketing manager, who left the company. The business was never able to regain access to that social account. I also recommend we be very careful with the login information of our domain name registrar account. As our domain name grows to be very valuable, we may treat access to our domain name registrar account with higher security than access to our bank account. We need to be very careful with who we give access to that account. Don't share domain registrar passwords through insecure communication channels such as email.   25. Buy and Redirect Misspellings.   I recommend registering the common misspellings and variations of our domain and redirecting them to our primary domain name.   Key Takeaways Here are some of my key takeaways from this episode: Play the long game and try to get the right domain name the first time. Make a master spreadsheet of possible domains and all relevant information. Consider including one of your top keywords in your domain name.  Use .com unless you are a non-profit or association.  Keep the domain short and simple, without any dashes or numbers, and easy to spell. Use a domain name generator and a thesaurus to come up with many domain name variations. Try to find a great domain on an expiring domain registration service, an expired domain name service (such as expireddomains.net), or a domain name marketplace (such as SEDO) to find a deal on a great domain name. Contact the domain name owners to get pricing, and use a domain agent if necessary. Do a trademark search, and search Google for your brand to see if there is anything that would prevent you from using that brand.  Make sure you can get the social media usernames you will need. Get feedback from your target audience about the domain name options.  Get a domain name valuation and research the domain name history before purchasing.  Use an escrow agent and be sure to protect the domain name carefully.  Want to be a Better Digital Monetizer? Did you like today's episode? Then please follow these channels to receive free digital monetization content: Get a free Monetization Assessment of your business Subscribe to the free Monetization eMagazine. Subscribe to the Monetization Nation YouTube channel. Subscribe to the Monetization Nation podcast on Apple Podcast, Google Podcasts, Spotify, or Stitcher.  Follow Monetization Nation on Instagram and Twitter. Share Your Story  What stories and strategies can you share about domain names? Please join our private Monetization Nation Facebook group and share your insights with other digital monetizers. Read at: https://monetizationnation.com/blog/85-how-to-find-great-domain-names/ 

Data and thought leadership are two things that work better together, especially in public relations and content marketing. Today’s guest is Amy Littleton, Executive Vice President of Public Relations and Content at KemperLesnik. Amy talks about how to make thought leadership more accurate and authoritative to land massive PR wins. She knows what it takes to use data-backed insights to tell stories that earn media attention.   Some of the highlights of the show include: Thought Leadership: Common reasons it fails and doesn’t produce results Good and Bad News: Search for and find information that is right, not wrong Authenticity and Credibility: Marketing agenda vs. thoughtful data-driven advisory Proof Points: Always better to have examples and information you need to know Research Resources: Surveys are simple to complex and everything in between Content Length: Consumed on multiple channels, equipment, and platforms Curiosity: Gives info to get customers to care, explore new things, drive results Inputs In/Out: Fill your brain to produce better ideas and make better decisions   Links: Amy Littleton on LinkedIn KemperLesnik LinkedIn Polls SurveyMonkey Omnibus Survey The Harris Poll Ben Sailer on LinkedIn CoSchedule   Quotes from Amy Littleton: “Even the way that we search for news and information in our personal lives, in business, you’re looking for news and information, and you can get that from multiple sources.” “The first thing you would do is lose trust with your audience if you put out crappy content. You’re not going to get people to want to come back to you for information if the information you put out is really a marketing piece disguised as thought leadership.” “Data can come from anywhere. I think your own curated data, third-party data, information that you’ve found that is already publicly available, and any combination of that, can help you to inform a thought leadership piece.” “It’s about credibility. You want your piece to have credibility.”

“In our increasingly low-trust world, trust has literally become the new currency of our global economy.” – Joel Peterson, Author of The 10 Laws of Trust Credibility is “the quality of being trusted and believed in,” (Source: Dictionary.com). In every business interaction, there is a level of trust involved. Our customers are trusting that in exchange for their investment, be it time or money, we will provide them with something of value that surpasses their investment. When we break that trust, meaning we wasted their time or didn't reach their level of expectation, we stop being credible and they stop doing business with us. However, when we exceed their expectations, it creates more credibility, and our customers are willing to invest more time and money into us.  Becoming a credible business is so important because in today's skeptical world we don't start out as credible. Businesses are often viewed as biased and noncredible. Imagine we're out looking for a new SUV, and we want to be sure we get the best one. Would we go to a Toyota salesman to ask him to tell us which SUV on the market is the best? No, we know that he would only tell us all the great things about Toyota's SUV and all the negative things about his competitors. To find our answers, we want to turn to unbiased, credible sources.   “People don't really trust advertisements, they trust people.” – Bernard Kelvin Clive, Author of Rebranding These days, research has found that 96% of consumers don't trust advertisements (Source: Inc). Consumers are getting more and more skeptical. They've been fooled by flashy advertisements too many times. Only 1% of millennials say that a compelling advertisement would make them trust a brand more (Source: Forbes). That's why traditional advertising methods are no longer working.  Not only do our customers not trust ads, but they're also actively avoiding them. Almost half of all internet users have installed an ad-blocker (Digital Information World). Credibility marketing can help us create advertising that doesn't feel like advertising. More importantly, it can help us create messaging that is more trusted by consumers.  When we break our customer's trust, we've not only lost their trust but also their business. Lack of trust is costing U.S. businesses $756 billion and 41% of their clients (Source: Accenture). These customers are not only switching their business over to our competitors but oftentimes they're also telling others to switch over to our competitors.  Achieving our monetization goals will require that we are effectively leveraging credibility marketing. We need to be providing superior products and services to our customers so that they trust us and stay loyal to our companies.  Customers are Seeking Information from Credible Sources “What you say isn't nearly as important as what others say about you.” – Seth Godin, Marketing expert and author One experience I had early on in my business career showcased the importance of credibility to me. I was blessed to win a business plan competition, the US West Seed Money competition. Because I had won, reporters came to my office building to interview me about it. My landlord saw the reporters, learned about the competition, and immediately wanted to invest with us. He had never shown any interest in our business before that day, but the credibility of the competition win and reporters was enough to convince him that we were going to be a successful business.  Just because our customers aren't trusting us doesn't mean they don't trust others. Consumers are seeking after reviews and recommendations from their friends and family, influencers they respect, credible industry experts, and authoritative voices. Nine out of ten consumers trust what a customer has to say about a business more than what that business says about themselves (Source: Wyzowl). Part of credibility marketing is recognizing this trend and finding ways to get these credible, trusted sources to talk and write about us. When the benefits and features of our products and services are shared by unbiased, credible sources, consumers trust what they hear and feel confident giving us their business.  Roads to Credibility  There are some paths we can take to help us bridge the credibility gap to help convince our potential customers that we're credible and trustworthy. Although I do want to add a quick but important note: none of these strategies will work if we are not credible businesses. Credibility marketing is not about tricking or manipulating customers. It's about creating happy customers with our superior products and services and then sharing their stories with others.    1. Influencer Marketing    Influencers are seen as credible and trustworthy sources of information. In fact, 92% of consumers put more trust in influencers than they do in advertisements or celebrity endorsements (Source: Question Pro). When we team up with influencers to promote our products and services, the credibility that influencers hold can flow through to us.    2. Reviews    Consumers really are interested in reviews and place a lot of trust in them. 97% of consumers read online reviews (Source: Bright Local). Additionally, 88% trust an online review at the same level as a personal recommendation (Source: Source Engine Land). On average a consumer will read 10 reviews before they feel they can trust the company (Source: Bright Local). Plus, 86% of consumers would pay more for a service provider that has high ratings and good reviews (Source: ReviewInc). When Airbnb first started trying to get investors, they were consistently told “A business requiring this much trust between strangers will never work,” (Source: Forbes). The company had to find a way to create enough trust between strangers that they would be willing to open their homes to each other. The method they chose: reviews.  Airbnb can't check up on each and every home listed on their site. They have no way of guaranteeing cleanliness, facilities, number of beds, etc. Instead, they rely on a review system. Guests are asked to give between a 1-5 star rating on cleanliness, communication with the host, ease of check-in, accuracy of the post, how great the location is, and the overall value of the stay for the price. Most guests will also include a written review of their stay.  Airbnb has 2.9 million hosts and is valued at $18 billion (Source: Business Insider). Ultimately, Airbnb's entire success is based on trust and that trust has been built through reviews. If reviews are capable of creating enough trust to get strangers in each other's homes, they're probably capable of instilling enough trust in your consumers to give you their business.  When a product gains reviews, a study shows that companies gain on average a 108% traffic increase, 92% sales lift, and a 65% conversion lift (Source: Power Reviews). It's definitely worth our time to look into how we can gain more reviews for our products and services.    3. Success Stories   Would you trust someone to give you entrepreneurial advice when they're driving a $500 beater car with a handwritten sign in the back stating “I can teach you how to make $10k a month!” Would you believe that sign? Probably not. The person doesn't appear to be generating $10,000 a month themselves, so how can I trust them to teach me how to make that kind of money?  The power of “been there, done that” is when we can demonstrate to our customers that we truly have the experience or expertise needed to handle their business. If we can show them that we've been where they are, gone through the journey they want to go through, and achieved the results they want to achieve, then they will trust us to help them do the same.  Client success stories can be amazingly powerful in creating credibility. They're ultimately the “been there, done that” story from our clients. A great success story will share details of that customer's problem and how our company was able to provide the solution they needed. Details will add to the credibility of the story and help other customers relate to the problem. In addition to details, a great success story will add in emotion. Emotional stories are memorable and powerful.  In my own career, I've seen how much a good customer success story can do. After my work with Deseret Digital Media, where I was able to help grow their online reach, my boss, Russell Banz, was kind enough to share his success story with me. His video is placed right at the top of my consulting site, MonetizationPartners.com. Watching that success story does a better job convincing potential customers I'm credible and capable than anything I can say about myself.    4. Credible Website Design    “As aesthetically oriented humans, we're psychologically hardwired to trust beautiful people, and the same goes for websites. Our offline behaviour and inclinations translate to our online existence.” - Dr. Brent Coker, Consumer Psychologist Design affects your company's credibility with 75% of consumers admitting to making judgments on a company's credibility based on the company's website design (Source: Kinesis Inc). People are constantly making snap judgments about your business and 94% of first impressions are design-based (Source: Sweor). The same study also found that 94% of negative website feedback was design-related (Source: Sweor). Good design will help communicate to our potential customers that we are credible and effective.  One company learned firsthand how much user experience can improve conversion rates and revenue. Century Hearing Aids was struggling with low conversion rates. Their webpage was cluttered and unattractive. It only showcased pictures of products that didn't help customers relate to them. The products were all shown without any kind of organization into different categories.  The CEO, John Stoddard, turned to a consulting company for help. The first thing they did was add an image of a smiling grandfather with his family. This connects to the company's older clientele who want to be able to hear their family when they speak. The next change was combining the different hearing aids under the categories in the ear, behind the ear, and open fit. This helped customers find the specific design they were looking for more quickly because they weren't wasting time looking at every hearing aid the company could offer.  Stoddard explained to me that the changes ultimately came down to a “gut-feel for how to move a customer from this to that.” These small changes had a huge impact on Century Hearing Aids revenue. After a period of four months, these changes had improved conversions by 220%, revenue by 300%, and profits by 3,000% (Source: Neil Patel).  Key Takeaways Here are some of the key takeaways that stood out to me from today's episode:  Sufficient trust must be established before any successful business dealing. Credibility marketing helps us establish that trust.  9 out of 10 consumers trust what a customer has to say about a business, more than what that business says about themselves. Nearly all consumers put more trust in influencers than they do in advertisements. The vast majority of negative website feedback is design-related. Customers don't trust what companies say about themselves. They trust what credible sources say about us instead. In order to succeed at credibility marketing, the first and foremost thing we must do is BE credible businesses.  Influencer marketing, gaining positive reviews, sharing success stories, and designing a credible website are all great avenues for achieving credibility marketing.  Want to be a Better Digital Monetizer? Did you like today's episode? Then please follow these channels to receive free digital monetization content: Get a free Monetization Assessment of your business Subscribe to the Monetization eMagazine. Follow the Monetization Nation Blog. Join our private Monetization Nation Facebook Group. Subscribe to the Monetization Nation YouTube channel. Subscribe to the Monetization Nation podcast on Apple Podcast, Google Podcasts, Spotify, or Stitcher.  Connect with Nathan on Linkedin.  Follow Monetization Nation on Instagram.  Follow Monetization Nation on Twitter. Challenge If we desire monetization we have never before achieved, we must leverage strategies we have never before implemented. I challenge each of us to pick one thing that resonated with us from today's episode and schedule a time this week to implement it to help achieve our monetization goals. Share Your Story  What success stories have you seen for credibility marketing? Please join our private Monetization Nation Facebook group and share your insights with other digital monetizers. Read at: https://www.monetizationnation.com/20-credibility-marketing-bridging-the-credibility-gap/

Customers are increasingly wary of companies and brands they aren't sure they can trust. According to research by Edelman, 67% of people surveyed agree that “a good reputation may get [them] to try a product, but unless [they] come to trust the company behind the product, [they] will soon stop buying it.” Carla Meine is an entrepreneur with an amazing track record. Her company was one of the Top 100 fastest-growing companies in Utah for five years. She ran one of Utah's top 10 women-owned businesses for nine years and won Utah's Ernst & Young Entrepreneur of the Year award.  In 2007, Carla Meine and her husband began running a small weight loss company named IdealShape. She implemented innovative credibility marketing strategies that helped transform the business to $60 million in annual revenue.  4 IdealShape Credibility Marketing Strategies Here are some strategies Carla used to create and market through trust: 1. Great Customer Service “One-third of Americans have used social media to complain about a brand or its customer service.” - Microsoft While Carla owned IdealShape, they put a strong emphasis on customer service. They strived to get their products to customers within two or three days. They quickly replied to comments and posts in their Facebook groups and monitored comments, making sure things never got ugly. When a customer was dissatisfied with their products, they provided refunds and did everything they could to make their customers happy.  Doing all of these things produced a loyal group of customers who felt that the company really cared about them. It made them feel listened to and appreciated. IdealShape built up their loyalty with these customers to the point where the customers started defending them against anyone who complained in the Facebook groups. When their company sold, the new owners didn't put as much emphasis on customer service. They let go of employees who worked in customer service and/or managed the Facebook groups. As a result, they couldn't foster that community in the same way and sales declined. "You really don't get credibility marketing if you don't do a great job with customer service." -Carla Meine 2. Use Facebook Groups to Create a Space Where Customers Feel Comfortable Sharing their Experiences While at IdealShape, Carla helped create the Ship Shape Challenge, a competition that leveraged Facebook. Customers would post their “before and after” weight loss pictures and stories, showing off the results of IdealShape's products. Then the person who received the most votes could win a cruise.  This contest got people to share their posts on social media in hopes that more of their friends and family would vote for them. It resulted in a lot of exposure for the company. Eventually, the customers asked for a private Facebook group, which the company promptly created.  Carla and the company recognized the value of these private Facebook groups as customers felt more comfortable posting in this community where people had similar experiences. The group members were connecting with members of their tribe. Because of this, IdealShape started promoting their general Facebook page to everyone who bought their product. After they befriended customers there, they invited them to the private group. In the private group, customers could see positive reviews of different IdealShape products from group members, which helped give credibility to those products.  3. Utilize Influencers to Accelerate Reach and Credibility Some people try to get influencers to give them promotions for free. This can sometimes give a one-time increase in revenue, but it is not a sustainable strategy. Influencers today generally don't work for free, and they will especially not continue to do so. When we pay influencers fairly, it can help us establish long-term win-win relationships with the influencers. After IdealShape started their private Facebook groups, they needed people to help manage them. So, the company reached out to influencers and hired them to do exercise videos while managing a private group.  The people who watched the exercise videos created by the influencers would join the Facebook groups, and from there they were encouraged not only to join in the community but to buy more of the products shared in the Facebook groups. The use of influencers doubled the company's revenue from $20 million to $40 million. Then, they added another $20 million the next year, reaching $60 million in annual income. 4. Create an Environment Where Employees Feel Trusted and Accountable, but Not Controlled Sir Richard Branson, the founder of Virgin Group, said, “I have always believed that the way you treat your employees is the way they will treat your customers, and that people flourish when they are praised.” In the 1990s Carla was the CEO of one of the first large remote call centers. Back then, working from home was almost unheard of in the call center industry. Now especially, working from home is often necessary, but many companies are struggling to effectively manage their teams remotely. Carla's business systematized accountability, through which employees could receive much more freedom.  IdealShape told their employees that as long as their stats stayed the same or went up, they could work from home. If their stats went down, supervisors would call the employee and tell them to come work in the office so the supervisor could help them get their stats up. This resulted in natural accountability, and the employee could have the freedom to work from home as long as they met their metrics.  Employees followed their metrics closely and knew when their metrics were down before the supervisor called. Because the ground rules were laid out from the beginning, the employees knew what would happen. The employees felt trusted that the company allowed them to work from home. Thanks to this systematized accountability, the call center team was able to have the freedom of working from home. Furthermore, with this system of accountability, the team was more effective from home than they had been in the office with all of the distractions. "Because you trusted your employees, you got more productivity out of them. Because you created a trusting environment instead of a controlling environment, you actually had much greater success." - Nathan Gwilliam Recurring Revenue Streams Through her experience, Carla has also realized that it is easier to build a trusting relationship with an existing customer than to market to find a new customer. At IdealShape, they realized they needed to do some type of automatic shipping program to generate more recurring revenue. So after a customer would purchase the first package, the company would follow-up with them when they were close to running out of the product. In the follow-up email, they would offer them a really good deal, such as 20% off their next purchase and free shipping. The company was then extremely flexible with all future orders, making sure to treat their customers right. The average customer would accept the deal and stay for eight to nine months.  Diversifying Revenue Streams Another monetization strategy Carla used with IdealShape's customers was diversifying their revenue streams. A customer typically came to them because they heard about how great their shakes were. The company kept these customers coming back by constantly releasing new products such as new shake flavors, new supplements, and new flavors for meal replacement bars. Carla noticed their sales would go up every time they released a new product or flavor, so the company made a goal to release four or five new products a month.  Connect with Carla If you enjoyed this interview and want to learn more about Carla or connect with her, you can find her on LinkedIn at https://www.linkedin.com/in/cmeine/ Key Takeaways Thank you Carla for sharing your stories and experiences. Here are some of my key takeaways from today's episode: Find the right motivation for your customers to share their experiences with other customers like them, such as IdealShape's cruise for the winner of the Ship Shape Challenge. Use influencers to bring in a lot more customers and help build credibility.  Be willing to pay influencers. This will help turn one-time influencer deals into long-term influencer deals.  Customer service is one of the most important ways to build credibility. Take care of customers with every interaction to keep them coming back. Create a trusting environment rather than a controlling environment for employees. Systematize accountability so that employees can enjoy more freedom.  Create recurring revenue streams. It is easier to keep current customers than advertise to find new ones. Diversify revenue streams by giving customers add-ons and new products to improve customer lifetime value.  Want to be a Better Digital Monetizer? Did you like today's episode? Then please follow these channels to receive free digital monetization content: Get a free Monetization Assessment of your business Follow the Monetization Nation Blog. Subscribe to the Monetization eMagazine. Join our private Monetization Nation Facebook Group. Subscribe to the Monetization Nation YouTube channel. Subscribe to the Monetization Nation podcast on Apple Podcast, Google Podcasts, Spotify, or Stitcher.  Connect with Nathan on Linkedin.  Follow Monetization Nation on Instagram.  Follow Monetization Nation on Twitter. Challenge If we desire monetization we have never before achieved, we must leverage strategies we have never before implemented. I challenge each of us to pick one thing that resonated with us from today's episode and schedule a time this week to implement it to help achieve our monetization goals. Share Your Story What are the best credibility marketing strategies you've seen? Please join our private Monetization Nation Facebook group and share your insights with other digital monetizers. Read at: https://www.monetizationnation.com/16-4-credibility-marketing-strategies-that-helped-idealshape-reach-60-million-in-annual-revenue/

In this episode of Advisor Skinny, Mike Walters explores the elements necessary to increase credibility, even if it means increasing the cost that you are spending on the marketing, promotional, and public relations activities in which your firm engages. This cost can come in the most obvious form, money, but also in the form of time and energy. As touched on in previous episodes, not using your time effectively can be costly for the success and growth of your practice.

Tucker Max has gone from Bestselling author and king of the single-life to father, husband, and CEO of highly successful start-up Scribe Media. This episode of 16 Ways from Sunday details that transition and highlights how financial advisors should think differently about credibility and positioning. The Scribe Media process is discussed in detail as Tucker shares his story about how a personal challenge suddenly landed him with a new-found career and company.