Podcasts about trustedchoice

In this episode of The Insurance Technology Podcast, Reid chats live in New York at Insurtech Insights with Peter Germanov and Michael Lebor, the CEO and president of Momentum by NowCerts.Tune into their candid conversation to dive into the stories that shaped who Peter and Michael are today and how they joined forces to create lasting momentum in Insurtech.Episode HighlightsSetting the scene at Insurtech Insights (00:40)Michael reminiscing on growing up in New York (1:29)Peter's relocation from Bulgaria to Canada to New England (5:03)From humble roots to humbling success (11:18)Stumbling into the software business (13:00)NowCerts becomes Momentum (15:03)Talking about TrustedChoice.com (15:38)Connecting the dots, bringing everything into one system (16:56)Making it easy for agents to do what they do (26:00)

Ryan Hanley is the CEO and founder of Finding Peak, an insurance growth coaching and consulting firm built off his 18 years of industry experience. Learn more at https://ryanhanley.com Ryan was previously the founder and CEO of Rogue Risk, a first-of-its-kind digital commercial insurance agency. He's also held executive leadership positions at Bold Penguin, TrustedChoice.com, and SIAA. In addition, Ryan is a sought-after keynote speaker on leadership, growth, and insurtech, bestselling author of Content Warfare, and producer of the industry's top podcast, the Finding Peak Podcast. Ryan loves to study innovation and growth and frequently makes angel investments in early-stage insurance startups. Personal interests: reading, writing, boxing, skiing, deadlifts, and sharing stories with good friends.

In this episode of The Insurance Technology Podcast, Reid covers key post-event takeaways from Insurtech Boston '24, captured live from House of Blues with Nick Lamparelli, managing partner of Insurance Nerds, and Charles “Chip” Bacciocco, CEO of TrustedChoice.com.Get ready to be inspired as these three insurtech thought leaders reflect on the event topics, comparing insurance to hide-and-seek, sharing excitement about the “golden age of innovation,” and speculating on how factors like AI and telematics will impact the industry.  Episode Highlights·         The speedy pace of Generative AI (2:45)·         The roller coaster of a startup (11:45)·         Understanding the economics of this industry (19:20)·         Three magic words to double success (36:15)

TrustedChoice.com employees have taken over the IA Advantage podcast once again with breaking news! Listen as Steve Gomez, Director of SEO, and Viviana Buzo, Director of Marketing, look back at TrustedChoice.com over the last decade and share the SEO strategies the company has employed leading to a major SEO event.

IA Advantage Presented by TrustedChoice.com Chip and team announce major product news, revealing more options and greater control over prospecting for individual producers.

The Big “I” recently hosted an InsurTech Summit with TrustedChoice.com. Chris Cline, Agents Council for Technology, executive director, talks to Lou Moran III, Big “I" InsurTech Task Force chair, principal of Inter-Agency Insurance Services in Knoxville, and Jason Walker, president of Agency Revolution kick off the three-part series. The insurance leaders play a quick round of word association, in their own words, defining key terms in the insurance technology. See where your understanding of data, APIs, and marketing stands up to these leaders! And the future? You'll hear a bit about that too! Remember to tune into parts 2 and 3, episodes 408 and 409!

In this episode of The Insurance Technology Podcast, Reid speaks to Trustedchoice.com CEO Chip Bacciocco about what Chip has coined the “producer availability challenge.”Get ready to learn the math behind the producer availability challenge and the formula needed to solve it.Episode HighlightsCoining the term “producer availability challenge” (1:00)When prospects lose confidence (5:34)Is sales just an art form? (22:30)What Chip would change in the industry (46:00)Insurtech Boston is back! Same city, great venue. Join us May 7th, 2024. Visit insurtechboston.com for more info and to grab your tickets.

In this episode of The Insurance Technology Podcast, Reid speaks to Trustedchoice.com CEO Chip Bacciocco about his fishing hobby as a kid, how he stumbled into insurance and found his passion, the influence of his mentors, the transformation of Trustedchoice.com, and more. Catch this episode to find out how Chip changed the bait and switched strategies for success – going from Wall Street dreams to becoming an insurance pro.Episode HighlightsCelebrating a decade of helping the independent agent (5:28)Fishing in famous trout streams as a kid (9:30)Joking about his “insurance professional” ambitions (12:32)Turning lemons into lemonade (26:56) Insurtech Boston is back! Same city, great venue. Join us May 7th, 2024. Visit insurtechboston.com for more info and to grab your tickets.

In this episode of The Insurance Technology Podcast, podcast co-host Christen Kelley puts Chip Bacciocco, CEO of TrustedChoice.com, in the hot seat with rapid-fire questions to give you a sneak peek into some fun facts about Chip before the full-length episode is released. 

IA Advantage, presented by TrustedChoice.com TrustedChoice.com employees have taken over the IA Advantage podcast this month to bring you a master class in search engine optimization content strategies. Listen as Steve Gomez, Director of SEO, picks the brain of a leading SEO consultant to uncover strategies for creating web content that enhances your overall SEO. You'll learn tips on selecting topics, how to improve existing content, how to deal with Google's changing algorithm, and more.

Chip sits down in person with friend and "intrapreneur", Bobbie Collies, VP of Distribution at Coterie, about the company's very innovative approach to small commercial insurance in support of independent agents. For more information: Learn more about Coterie Become a Recommended Agent on TrustedChoice.com  

Two friends of the show have made big career-changing moves recently. Chip brings them both together to share the exciting stories behind each of their moves, the what-if moments, and to exchange career advice. For more information: Learn more about ACT Learn more about Vertafore Become a Recommended Agent on TrustedChoice.com

Chip sits down with Philip Charles-Pierre, CEO of Semsee, to talk about the past, present and future SEMCI technology platforms and what it all means for independent agents and IA companies. Plus a side conversation about what's behind the HUB / Bold Penguin acquisition of Insureon! Pull up a chair. For more information: Learn more about Semsee Take the 2022 Commercial Agent Survey Become a Recommended Agent on TrustedChoice.com

Ryan Hanley is the founder and president of Rogue Risk, a one-of-a-kind national digital commercial brokerage, pioneering the "Human-optimized" independent agency methodology. Ryan produces  The Ryan Hanley Show podcast, the largest independent agent-focused podcast in the world. Ryan is also the Amazon bestselling author of Content Warfare and has been an insurtech advisor and investor for more than 5 years. Highlights from the Show Ryan started in insurance as a producer at an agency almost 20 years ago Growing up, Ryan never had a clear vision of what he wanted from his career, and got into Insurance because his future-father-in-law offered him a job He realized early on that he was terrible at the traditional approach to sales, driving around, trying to talk to people for leads and business He realized digital was the key, so he shifted to using digital platforms to drive activity He left to join TrustedChoice.com to be their Chief Marketing Officer, and then do the same at Bold Penguin Due to a family emergency, he had to stop traveling, so he left Bold Penguin for a local business he lead for a short time before starting his own insurance agency, Rogue Risk Ryan has met thousands of people across the industry through his career, and saw this coalescence of attempts to disrupt the agency channel with enhancements to the value agents can provide, and that was the genesis of his business, Rogue Risk, which brings together both sides of the equation to support small businesses better Ryan found that many leaders can't deal with taking losses or having failures, while he sees them as a normal part of building something If you're unwilling to put something at risk, you will never capture what is really possible or meet the true needs out in the market Ryan says he's going to lose 50% of the time, but the wins will be much bigger, so it's worth it If you want innovation, then you have to be willing to take the lumps with it, like pricing that may move more than other players Carriers should think about how hard it is to work with them (whether for the insured or an agent), and the excuse is "because that's how it's done" Then you have new entrants like Coterie who you can close an account with in seven minutes on one call People often focus on nuances of the startups or their coverage that don't matter to the vast majority of risks, yet they hold these things up as valid reasons to dismiss newcomers who are doing things better/faster/more flexibly and missing the chance to learn from their example Ryan gives an example of The Hartford, who won't allow premium to be paid in the first year any way except in full and from a bank account; you can't use a credit card until year two; but most small businesses want to manage their expenses differently, want the points, want aggregated expense tracking, etc, so this doesn't fit their need; yet The Hartford says it's small business focused Then you have Coterie on the other side, who allows credit card payments from Day 1, so if you're quoting both carriers on a risk, and the price is the same, Coterie wins the account for the simple reason that they work the way that small business account prefers to work Increasingly, this is how small business is won, on the way we work more than the details and nuances on the margin Ryan gives advice to InsurTechs trying to sell into Insurance, and how much it is still so much about relationships (than Financial Services is), so knowing the right people can help shrink timelines This is because as an industry, we need to trust who we're working with and that they will be here for the long haul, like the carriers will be Ideas come and go, and that's ok, but they need to know that the people will stand up if something happens so they can trust that things will be ok in the end While he hopes we speed up, he hopes we don't change caring about the long term because that's what lets us stay able to be there for people in the worst moments, like major hurricanes Rogue is a digital agent, but also knows that many situations require a phone call, so pure digital paths will inherently mean some people can't find coverage with you; Ryan started the agency with a concept of No Customer Left Behind, which means he leans on digital, STP solutions as well as being able to pickup the phone and talk to an insured in a hybrid approach Ryan sees a future that will still include local agents because there is a local need for advisors, but it will be supported by new technology that can make the economics of a small agency better than they are today, making them more sustainable However, those local agents won't look like they did forty years ago, where you could open a shop and walk the streets to drum up business Digital agents can drop a pin in your area and scoop up business in a way that never existed before, so the model will be different for local shops Launching Rogue three days before COVID lock downs changed how they built things Rogue's model is to incubate producer's futures by letting them build their own business to eventually spin off This is different from being a producer at a large shop where you can be a star, but never ultimately own your book COVID forced them to pivot to in-bound rather than the outbound model he envisioned, but now they've been able to go back to the incubator idea he originally had So many people talk about wanting to grow, but are really ok with low single-digit growth; if you really want to grow, you have to be willing to make investments in your business This episode is brought to you by Ascend (useascend.com). And by the the book series, The Future of Insurance: From Disruption to Evolution by Bryan Falchuk (future-of-insurance.com). Follow the podcast at future-of-insurance.com/podcast for more details and other episodes. Music courtesy of UPbeat Music, available to stream on Spotify, Apple Music, Amazon Music and Google Play. Just search for "UPbeat Music"

In 1896 the insurance industry was changed forever. It's the oldest, largest insurance and most influential insurance industry trade association in the world. Chip talks with the current and future chairs of the Independent Insurance Agents & Brokers of America along with the CEO, Bob Rusbuldt, to learn how the Big "I" has supported independent insurance agents and brokers throughout the years. For more information: Become a Big "I" member Get Recommended on TrustedChoice.com

TrustedChoice.com: A Staggering One-Third of Phone Calls to Insurance Agents Go Unanswered

It's a Beercast!  With big news and multiple things to celebrate, Chip sits down over beers with Reid Holzworth, CEO of IVANS, and co-founders of Ask Kodiak, Allan Egbert and Mike Albert to discuss their bold new plans for a better connected insurance industry. Find out what's in store for the IA channel with the merger of these two insurtech heroes and why it means we can all break out the bubbly.

Agents have more technology at their disposal than ever before. So why are so many still resorting to pen and paper? Find out in this episode when Chip speaks with startup insurtech founders, Peter MacDonald and Joe Schnare of Wunderite. For more information: Learn more about Wunderite Become a Recommended Agent on TrustedChoice.com

Why was the Trusted Choice national co-brand for independent agents created in the first place? In part 2 of this podcast mini-series, Chip talks candidly with current and past chairs of Trusted Choice for a little history lesson and an intriguing look ahead at the future of IA branding and marketing in the post-COVID era. Did you miss Part 1? Listen to: Why Be a Trusted Choice Agent? Part 1 For more information: Become a Big "I" member Fee Insurance Group Mason-McBride Hartland Insurance Agency Get Recommended on TrustedChoice.com

This podcast was almost a year in the making.  It's not often that an historic mutual insurer like Central Insurance welcomes a new leader, especially one that isn't yet 40 years old.  On May 13, 2020, Evan Purmort took over the reins of 145-year old company right in the midst of a global pandemic. On top of that, the company was tackling some large-scale initiatives, including a major technology platform overhaul and a creative rebrand. Chip checks in with Evan one year later to hear how it all went and what other new things are in store for this long-standing and widely-respected insurance company. For more information: Learn more about Central Insurance Become a Recommended Agent on TrustedChoice.com

The latest Agent For The Future study reveals that high digital adopters grew 60% faster than low digital adopters. Chip sits down with Tyler Asher, President of Independent Agent Distribution at Liberty Mutual and Safeco Insurance, to learn more about the findings and how they reveal a clear path to help agents of any size transform and grow. For more information: Report: Rise of the Digital Insurance Agency Learn More about Liberty Mutual and Safeco Agent for the Future Become a Recommended Agent on TrustedChoice.com

In this bonus episode, Chip checks in with digital marketing expert, former employee, and new agency owner, Ryan Hanley. As the world was coming to grips with an unprecedented pandemic last March, Ryan was launching a brand new agency. Crazy? Or crazy like a fox? Learn how he did it, including the secret weapon that helped him succeed. For more information: Learn more about Rogue Risk Become a Recommended Agent on TrustedChoice.com

American Family and Bold Penguin are teaming up on an InsurTech adventure. Chip Bacciocco sits down with two of his friends who are bringing these companies together. For more information: Learn more about American Family Learn more about Bold Penguin Learn more about Main Street America Become a Recommended Agent on TrustedChoice.com

Thousands of independent agents were surprised by this big news last month.   The backstory behind this important merger of two leading IA tech providers is as interesting as the plan for moving forward.   For more information: Press Release: Applied Systems to Acquire EZLynx Learn more about Applied Learn more about EZLynx Become a Recommended Agent on TrustedChoice.com

Did you know that Trusted Choice independent agents are 46% more likely to be recommended by consumers than other independent insurance agents? So what does it mean to be a "Trusted Choice" agent, anyhow? In part 1 of this mini-series, we talk with Kevin Brandt and Kasey Connors of Trusted Choice, and Marc Burdell of TrustedChoice.com to learn what it means to be a Trusted Choice agent, what benefits and resources are available, and how to get started. For more information: Big "I" Independent Insurance Agents & Brokers of America Website Become a Trusted Choice agent Trusted Choice agent resources TrustedChoice.com Advantage program

Guest podcaster, Scott Howell, talks with SEO & marketing experts, Nyssa Lieder and Viviana Buzo of TrustedChoice.com. They share the insurance consumer shopping trends they are seeing as a result of coronavirus and how agents can shift to boost their presence online.

Guest podcaster, Scott Howell, talks with SEO & marketing experts, Nyssa Lieder and Viviana Buzo of TrustedChoice.com. They share the insurance consumer shopping trends they are seeing as a result of coronavirus and how agents can shift to boost their presence online.

It really starts with doing the researching and paying attention to all the possibilities. That's probably not the answer you were hoping for, however, the impact of finding just one can be incredible. This is a full deep dive into the current state of affairs of SEO and what you need to do for people to find you. Because there is plenty you need to get right and even more you need to avoid getting wrong. That's what I talk to Nyssa Lieder, of TrustedChoice.com, about how she handles ranking for some of the hardest keywords on earth.

It really starts with doing the researching and paying attention to all the possibilities. That's probably not the answer you were hoping for, however, the impact of finding just one can be incredible. This is a full deep dive into the current state of affairs of SEO and what you need to do for people to find you. Because there is plenty you need to get right and even more you need to avoid getting wrong. That's what I talk to Nyssa Lieder, of TrustedChoice.com, about how she handles ranking for some of the hardest keywords on earth.

On this episode, NA!REP host Brian Davis (of Davis Real Estate, LLC and Offer Automation) interviews content marketing expert Ryan Hanley (Chief Marketing Officer of TrustedChoice.com and Agency Nation and host of the Content Warfare podcast). Ryan provides valuable info about how to make content marketing work for you – even if you’re strapped for time or cash. What you’ll learn from this episode: - How Ryan Hanley went from unsuccessful insurance salesman to marketing maven (1:22) - What inspired Ryan to use the Internet to grow his business – as early as 2008 (5:50) - Why content creation can be as easy as answering the questions you’re asked every day (7:58) - How content marketing can replace traditional sales methods – and make it easy to sell more (9:30) - How a scene from the movie Pulp Fiction relates to content marketing (14:10) - How making 100 two-minute videos changed Ryan’s career forever (14:42) - The secret to revolutionizing your business in just 35 minutes a day (17:25) - The hardest part of content marketing (21:04) - Specific ways for real estate investors to use content marketing to generate great leads (23:00) - How you can use your marketing money wisely – and truly connect with potential buyers (25:15) - The important lessons Brian has learned from Darren Hardy’s book The Compound Effect (http://a.co/fEMZiwO) (28:16) Listen to past episodes of Not Another! Real Estate Podcast on YouTube (https://www.youtube.com/channel/UCDg952QTPbLEHRFwqGpkdHQ) or SoundCloud (https://soundcloud.com/brian-davis-741151344). We’re also on iTunes and Google Play. Got feedback for our podcast team? Seeking more info about content marketing? Need a real estate partner in Connecticut? Just want to learn more about Brian Davis and Offer Automation? Get in touch with Brian by phone at (860) 919-6996 or by email at info@offerautomation.com, or find us online at http://www.OfferAutomation.com. You can also find Ryan Hanley at http://www.RyanHanley.com.

I doubt that you are, because it's really hard to keep doing something you don't think is working. Not to mention you could've have missed something and waited all that time for nothing... Doesn't SEO sound great? Guess what though, if you can survive all of that, you'll be rewarded with a constant stream of leads that never runs dry. Well, I mean if you don't keep up appearances it will eventually stop flowing. That's what TrustedChoice.com SEO master Nyssa Lieder and I talk just to make sure you remember. P.S. Did you know Nyssa teaches a 20+ video SEO workshop in Agency Nation University? You might want to check it out.

I doubt that you are, because it's really hard to keep doing something you don't think is working. Not to mention you could've have missed something and waited all that time for nothing... Doesn't SEO sound great? Guess what though, if you can survive all of that, you'll be rewarded with a constant stream of leads that never runs dry. Well, I mean if you don't keep up appearances it will eventually stop flowing. That's what TrustedChoice.com SEO master Nyssa Lieder and I talk just to make sure you remember. P.S. Did you know Nyssa teaches a 20+ video SEO workshop in Agency Nation University? You might want to check it out.

Probably a little more than it is right now. It's possible your indifference to awesome design could be preventing you and maybe the whole industry from reaching its full potential. So much is said through the design of your agency's website, logo and other materials without you having to say a word. If it's done well it will and should look like it was effortless, which can commonly lead you to believe anyone can do it. When the truth is making it look easy is the hardest part you shouldn't entrust to someone because they know how to open Photoshop. That's what I talk to Jenn Haak, the Creative Director for Agency Nation and TrustedChoice.com, about how to help your agency clean up better. P.S. You might want to take a peek at Agency Nation University to make sure your agency is attractive enough.

Probably a little more than it is right now. It's possible your indifference to awesome design could be preventing you and maybe the whole industry from reaching its full potential. So much is said through the design of your agency's website, logo and other materials without you having to say a word. If it's done well it will and should look like it was effortless, which can commonly lead you to believe anyone can do it. When the truth is making it look easy is the hardest part you shouldn't entrust to someone because they know how to open Photoshop. That's what I talk to Jenn Haak, the Creative Director for Agency Nation and TrustedChoice.com, about how to help your agency clean up better. P.S. You might want to take a peek at Agency Nation University to make sure your agency is attractive enough.

Today, on The Profitable Property Management Podcast, I‘m talking with Ryan Hanley, the Senior Vice-President of Marketing at TrustedChoice.com and author of “Content Warfare”, a book that will help you find your audience, tell your story and win the battle for attention online. Ryan got his start in the insurance industry where he used content marketing (which others said didn't work their industry) to generate six-figures in new business premium a month. Since then, Ryan has used those strategies to help other offline businesses get found online and today we're going to dive into exactly how he does that. If you're struggling to stand out in the very, very crowded online market, then this is the episode for you.

This episode is the second half of our conversation on the 4 year anniversary of the McKinsey & Company "Agency of the Future" report. We also dissect a phone call recorded through TrustedChoice.com which will blow your mind. Get more Agency Nation Radio here.

This episode is the second half of our conversation on the 4 year anniversary of the McKinsey & Company "Agency of the Future" report. We also dissect a phone call recorded through TrustedChoice.com which will blow your mind. Get more Agency Nation Radio here.

From struggling insurtech startup to thriving, profitable industry technology leader, listen as Chip Bacciocco, TrustedChoice.com CEO explains the turnaround. Learn more about TrustedChoice.com. In this episode of Agency Nation Radio, you get the inside baseball on all things Chip Bacciocco and TrustedChoice.com. Get more Agency Nation Radio here.

From struggling insurtech startup to thriving, profitable industry technology leader, listen as Chip Bacciocco, TrustedChoice.com CEO explains the turnaround. Learn more about TrustedChoice.com. In this episode of Agency Nation Radio, you get the inside baseball on all things Chip Bacciocco and TrustedChoice.com. Get more Agency Nation Radio here.

The Insurtech Startup movement is certainly a hot topic within the insurance industry right now. But what is Insurtech? In this episode of Agency Nation Radio, Marty and Ryan examine what is means to be an insurtech company and whether or not TrustedChoice.com falls into that category. Get more Agency Nation Radio here.

The Insurtech Startup movement is certainly a hot topic within the insurance industry right now. But what is Insurtech? In this episode of Agency Nation Radio, Marty and Ryan examine what is means to be an insurtech company and whether or not TrustedChoice.com falls into that category. Get more Agency Nation Radio here.

SEO doesn't have to be like the Wizard of OZ behind a curtain. There aren't tactics, tricks and gimmicks. SEO is a set of technical best practices for delivering value via search engine. In this episode Nyssa Lieder spills the beans on SEO best practices. Get more Agency Nation Radio here.

SEO doesn't have to be like the Wizard of OZ behind a curtain. There aren't tactics, tricks and gimmicks. SEO is a set of technical best practices for delivering value via search engine. In this episode Nyssa Lieder spills the beans on SEO best practices. Get more Agency Nation Radio here.

We're joined by our CTO Derek Hyde for a special guest interview to talk insurance technology and leadership. We get into problem solving technology solutions, product development and what it means to be a hands-on leader. This is an episode you don't want to miss. Get more Agency Nation Radio here.

We're joined by our CTO Derek Hyde for a special guest interview to talk insurance technology and leadership. We get into problem solving technology solutions, product development and what it means to be a hands-on leader. This is an episode you don't want to miss. Get more Agency Nation Radio here.

  There is a battle taking place online every day. It’s not a fight for the fate of the world… just the future of your business. A battle fought with content. A battle far too many businesses are losing. This is Content Warfare. We’re here to win the battle for attention. Buy the Content Warfare Book Listen to the Content Warfare Podcast Work with Ryan About Ryan Hanley  Ryan Hanley is the Digital Marketing Lead for TrustedChoice.com and Managing Editor of Agency Nation, the insurance industry's leading resource for sales, marketing and automation education and training. Previously Ryan founded Hanley Media Lab, a content strategy firm helping brands grow their audience, to grow their business. Ryan is also the producer of the Content Warfare Podcast, where every week the internet's more prolific content creators share their secrets for winning the battle for attention online. He is also a professional speaker, teaching trade organizations across the US harness the power of content marketing. About Vincenzo Landino: Vincenzo is an entrepreneur, speaker and host of the Brand Boost Podcast. He is the the founder and Creative Director of Fifty 2 Creative, a digital ad agency specializing in brand amplification and digital storytelling. With experience as a brand correspondent, Vincenzo’s portfolio includes a 1 billion impression campaign launch for Applebee’s as well as work for Mazda, Kia Motors, Paul Mitchell Schools, Barilla Pasta, DC United, Tinder, and Zoomph. Outside of his professional life, Vincenzo is a die-hard Steelers fan, avid golfer and wine maker. About Fifty 2 Creative Fifty 2 Creative is a Digital Media Agency that focuses on brand amplification, customer experience and storytelling through various digital platforms. We strive to master the ins and outs of your business, who your ideal customer is and how to deliver the best experience to them every time. We take a unique approach to each client knowing full well that every business has different needs in the digital marketplace. Above all else, Fifty 2 Creative’s mission is to build long-lasting, meaningful relationships. Our clients are part of our family, not just another checkmark in our portfolio. Voice Over Artist, Rachel Creveling Rachel owns Belle Strategies, a social media marketing company specializing in turning followers into customers. She has been providing voice over talent for 6 years and has recorded for TV, Radio, and Podcasts. Find her at www.bellestrategies.com. Enjoy the podcast? Give us a rating or a review on iTunes!

“We are experimenters just like you, our listeners, and I want to bring out a situation where our experiment didn't quite go as planned.” Marty Agather In this episode, Ryan Hanley explains the biggest marketing failure experienced by TrustedChoice.com in 2015. 

“We are experimenters just like you, our listeners, and I want to bring out a situation where our experiment didn’t quite go as planned.” Marty Agather In this episode, Ryan Hanley explains the biggest marketing failure experienced by TrustedChoice.com in 2015. 

What is the purpose of a brand? This is a question I've been asking to a handful of thought leaders. Ryan Hanley--the VP of Marketing at TrustedChoice.com, speaker, podcaster and author of the Amazon bestseller, Content Warfare--was someone I discovered through his show on Periscope where he took it upon himself to dissect an article I had written on the purpose of a brand.  The purpose of business–according to Peter Drucker one of the most popular management gurus of the 20th century–is to create a customer. But what about the purpose of a brand? How does this popular management quote apply to business today? In this podcast you will learn: How to create a successful content curation program How to be a successful content curator The modern purpose of a brand  

The business of insurance is busy. That doesn't mean you shouldn't have access to the sales, marketing and automation tactics and strategies drive insurance agency growth. Welcome to the very first episode of Agency Nation Radio, the insurance pros podcast. Agency Nation Radio will be a weekly podcast hosted by Ryan Hanley, Head of Marketing for TrustedChoice.com and Marty Agather, Senior VP of Strategy for TrustedChoice.com. Each week, we'll dive into the topics and trends impacting the independent insurance industry. More importantly we'll provide ideas and guidance to help your insurance business dominate the marketplace.

The business of insurance is busy. That doesn’t mean you shouldn’t have access to the sales, marketing and automation tactics and strategies drive insurance agency growth. Welcome to the very first episode of Agency Nation Radio, the insurance pros podcast. Agency Nation Radio will be a weekly podcast hosted by Ryan Hanley, Head of Marketing for TrustedChoice.com and Marty Agather, Senior VP of Strategy for TrustedChoice.com. Each week, we’ll dive into the topics and trends impacting the independent insurance industry. More importantly we’ll provide ideas and guidance to help your insurance business dominate the marketplace.

In this episode of Getting Goosebumps: The Power of Storytelling, we get some really valuable insight into the mind of Ryan Hanley, Best-Selling Author of Content Warfare, Head of Marketing at TrustedChoice.com, keynote speaker and founder of Agency Nation. As host of the successful ‘The Content Warfare’ podcast, Ryan also has his fair share of experience with voicing useful ideas online! Links and References: - http://www.ryanhanley.com/ - https://www.trustedchoice.com/ - http://www.amazon.co.uk/Content-Warfare-audience-attention-online-ebook/dp/B00SUCLLIA - http://www.ryanhanley.com/content-warfare-podcast/ - http://www.agencynation.com/

Ryan is VP of Marketing at TrustedChoice.com, a keynote speaker, creator of the Content Warfare Podcast and author of the Amazon Bestseller, Content Warfare. His goal is to help personal and business brands find their audience, tell their story and win the battle for attention online. Enjoy! --- Mission Statement: My mission is to create 200 new multi-millionaire business owners who solve world problems with entrepreneurship. How? You'll do better when you know better.   Would it help you to have a mentor who can cut your learning curve by sharing their mistakes with you so you could avoid them?   Would it help you to talk to that mentor and learn how they shifted their mindset to allow success to happen in the first place?   Would it help you to hear them talk to other high-level entrepreneurs about their journeys, their mistakes and how they overcame their challenges to create the lives and financial success they desire?   The Best Business Podcast was created for you to have all this in one place. If you like it, please subscribe, give an honest review and share with a friend you think will benefit so I may serve you both together.   "Your success is my success." -- Daryl Urbanski

If Ryan was going to start an insurance blog today his first three post would be validated content about:   ·        Your Company ·        Your Client ·        Your Community   Sounds hard right?  It was before you listened to this podcast.    Ryan Hanley, Head of Marketing for Trustedchoice.com / Managing Editor of Agency Nation stops by Agents Influence to breakdown strategies to GROW your business in today’s world.   Learn:  the difference between a referral vs. a lead how Ryan would strategize a brand new agency some inside scoop about Trusted Choice what new skill Jason Cass acquired at the base of the Mississippi River

MPAF51 – Ryan Hanley on Adrenaline Charged Marketing and Content Warfare In this episode I talk to Ryan Hanley. He's my first international guest, based in Albany New York. Originally an Insurance Adviser, Ryan transformed his business with a powerful marketing strategy. Becoming a Content Marketing expert podcaster and author, he is now a sought after speaker on the US circuit. Hear how Ryan gave his business a shot of adrenaline charged marketing. Listen to how a focus on answering your client’s questions can catapult you to business success. That’s all right here in Episode 51 of the Marketing Protection and Finance Podcast. Who is Ryan Hanley? Ryan Hanley is a US based content marketing expert, author, podcaster and mentor who loves helping people create content that grows their business. He's VP of Marketing at TrustedChoice.com. Creator of AgencyNation.com. Keynote speaker, host of the Content Warfare Podcast and author of the book, Content Warfare. His goal is to help personal and business brands find their audience, tell their story and win the battle for attention online. Links and Show Notes. For links to the books and apps mentioned by Ryan, please visit http://rogeredwards.co.uk/MPAF for the show notes. What is the Marketing Finance and Protection (MPAF) Podcast? It’s the Podcast for Financial Services Professionals looking to share business ideas and inspiration in the world of Marketing, Protection and Finance. The MPAF Podcast is a 30 minute audio show you download from http://rogeredwards.co.uk/MPAF, iTunes or Stitcher Radio. Each week I’ll be interviewing financial services providers, advisers, experts and journalists. Interviews to listen to in the car, on the train or on the treadmill. The main focus of the podcast is on what we can do to make protection and finance more accessible to the consumer and how financial services professionals can develop and promote their businesses. We’ll look at financial services products, interesting business models and campaigns with an emphasis on the following: Marketing – talking about how financial services professionals can develop and promote their businesses using traditional marketing tools but focussing on modern content marketing and social media techniques. Protection – talking about life insurance, critical illness, income protection and other protection products Finance – talking about pensions, platforms, savings and investments My aim is to make sure that you will get one or two big business ideas that you can apply to your own business.  Whether it is a sales idea, advice idea, product tweak or simply an app that is worth looking at. I’m your host, Roger Edwards. A marketer for 25 years now in business to help you with your marketing strategy, content marketing and social media. I’m the ex-MD of Bright Grey and Scottish Provident and before that held many executive marketing roles. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes Fancy Appearing on the Show? Would you be interested in appearing on the MPAF Podcast? Are you working on a new proposition, campaign or a business model you want to talk about? Do you fancy drawing out some inspirational business and marketing ideas that MPAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk

Ryan Hanley is the Vice President of Digital Marketing for TrustedChoice.com, a national lead generation platform delivering over 7,000 leads a month to insurance agents across the country. Ryan also produces the Content Warfare Podcast -- and recently published his first book, Content Warfare: How to find your audience, tell your story, and win the battle for attention online.

Social media continues to play a large role in the development of the sales process.  More often than not, consumers are making final purchasing decisions based on word of mouth or friend and family recommendations.  As social marketing increases, many sales teams, organizations and individuals are scrambling to find unique ways to differentiate themselves online as industry and niche experts.In this episode I am pleased to have Ryan Hanley as our guest.  Ryan is the Digital Marketing Lead at TrustedChoice.com and Agency Nation.  He also produces one of the most downloaded content marketing podcasts on iTunes, Content Warfare.In this episode, we are going to discuss some of the challenges and opportunities facing not only organizations but individual sales people and their teams.

Social media continues to play a large role in the development of the sales process.  More often than not, consumers are making final purchasing decisions based on word of mouth or friend and family recommendations.  As social marketing increases, many sales teams, organizations and individuals are scrambling to find unique ways to differentiate themselves online as industry and niche experts.In this episode I am pleased to have Ryan Hanley as our guest.  Ryan is the Digital Marketing Lead at TrustedChoice.com and Agency Nation.  He also produces one of the most downloaded content marketing podcasts on iTunes, Content Warfare.In this episode, we are going to discuss some of the challenges and opportunities facing not only organizations but individual sales people and their teams.

Chip Bacciocco, CEO of Project CAP, talks about the launch of the new TrustedChoice.com website that allows consumers to research insurance topics and get real-time quotes from multiple carriers, along with the need for digital marketing by independent agents.