POPULARITY
On today's episode of the Entrepreneur Evolution Podcast, we are joined by Dr. Mark Wade, Founder of Virtual Summits Software and host of the top-rated Virtual Summit Podcast, is the visionary behind the evolution of summits. From Brick-and-mortar business to online empire Dr. Mark has created six, seven and multi – seven figure companies using virtual summits. He's the creator of the One-Day Summit, Interview With Impact, Summit Scripts, and the Summit Story Arc and has consulted with some of the world's top brands, businesses and entrepreneurs. To learn more about Virtual Summits, visit https://virtualsummits.com/ We would love to hear from you, and it would be awesome if you left us a 5-star review. Your feedback means the world to us, and we will be sure to send you a special thank you for your kind words. Don't forget to hit “subscribe” to automatically be notified when guest interviews and Express Tips drop every Tuesday and Friday. Interested in joining our monthly entrepreneur membership? Email Annette directly at yourock@ievolveconsulting.com to learn more. Ready to invest in yourself? Book your free session with Annette HERE. Keep evolving, entrepreneur. We are SO proud of you! --- Support this podcast: https://anchor.fm/annette-walter/support
EP 250 The Top 6 Summit Myths If you have thin skin turn back now because I'm peeling back some common summit myths and we are going to break these old belief patterns today on the Virtual Summit Podcast https://podcast.virtualsummits.com/250
EP249 How to recover after a failed summit Are you sitting in a summit slum, contemplating relocating to a third world country where your speakers will never find you? Before you get too harsh on yourself find out how you can turn a bombed summit into a golden goose in this episode of the Virtual Summit Podcast https://podcast.virtualsummits.com/249
The top-rated Virtual Summit Podcast is the visionary behind the evolution of summits. From Brick-and-mortar business to online empire Dr. Mark has created six, seven, and multi–seven–figure companies using virtual summits. He's the creator of the One-Day Summit, Interview With Impact, Summit Scripts, and the Summit Story Arc and has consulted with some of the […] The post Virtual Summits and Growth in Chiropractic with Dr Mark T Wade DC – Chiro Hustle Podcast 393 appeared first on Chiro Hustle.
The top-rated Virtual Summit Podcast is the visionary behind the evolution of summits. From Brick-and-mortar business to online empire Dr. Mark has created six, seven, and multi–seven–figure companies using virtual summits. He's the creator of the One-Day Summit, Interview With Impact, Summit Scripts, and the Summit Story Arc and has consulted with some of the […] The post Virtual Summits and Growth in Chiropractic with Dr Mark T Wade DC – Chiro Hustle Podcast 393 appeared first on Chiro Hustle.
EP238 Thank You. I'm Sorry. Big Changes Coming. Here's what to know In this episode Dr. Mark T Wade reveals the big changes coming soon the Virtual Summit Podcast show. After months of discussions with his team, podcast legend John Lee Dumas, and our community, we've decided to make some big changes. Dr. Mark explains what was going on, why these changes are coming and what you can expect for the next few months. Thank you for your support and get ready for some pretty amazing things to come soon. https://podcast.virtualsummits.com/238
Dr. Mark Wade is the founder of Virtual Summits Software and the One-Day Summit Formula. He's also the host of the Virtual Summit Podcast which helps entrepreneurs go from unknown to influencer with a collaborative marketing strategy. Top 3 Value Bombs: 1. Micro niche! Start with what you already know. 2. The One-Day Summit is not meant to be your monetization strategy; it is actually the beginning of your customer journey. 3. Start to build your audience, and then your audience will tell you what they want and need. Check out Mark's podcast for value bombs on how to leverage Virtual Summits in your business! - Virtual Summit Podcast Sponsors: HubSpot: A platform that's easy for your entire team to use! Learn how HubSpot can make it easier for your business to grow better at Hubspot.com! Thinkific: Learn how to build your own thriving community that will transform how you sell - for free! Enroll today at Thinkific.com/eof-access. Roll by ADP: Roll is the first chat- based payroll app designed for small businesses. Ready to Roll? Check out RollByADP.com/fire to download the Roll by ADP app and get your first 3 months free!
Dr. Mark Wade is the founder of Virtual Summits Software and the One-Day Summit Formula. He's also the host of the Virtual Summit Podcast which helps entrepreneurs go from unknown to influencer with a collaborative marketing strategy. Top 3 Value Bombs: 1. Micro niche! Start with what you already know. 2. The One-Day Summit is not meant to be your monetization strategy; it is actually the beginning of your customer journey. 3. Start to build your audience, and then your audience will tell you what they want and need. Check out Mark's podcast for value bombs on how to leverage Virtual Summits in your business! - Virtual Summit Podcast Sponsors: HubSpot: A platform that's easy for your entire team to use! Learn how HubSpot can make it easier for your business to grow better at Hubspot.com! Thinkific: Learn how to build your own thriving community that will transform how you sell - for free! Enroll today at Thinkific.com/eof-access. Roll by ADP: Roll is the first chat- based payroll app designed for small businesses. Ready to Roll? Check out RollByADP.com/fire to download the Roll by ADP app and get your first 3 months free!
EP237 Special 3 Year Anniversary Panel for the Virtual Summit Podcast Join me and my guests summit hosts experts as we discuss insights from hosting virtual summits. As a special 3 Year Anniversary of the Virtual Summit Podcast with over 100,000 downloads, 237 individual Episode, & 140 5-Star Reviews. We are so grateful for the support over the years and appreciate all of you who have downloaded and listened to the Virtual Summit Podcast. You can check out all of the amazing episodes here: https://podcast.virtualsummits.com/ Now let's tune into this special Panel of Virtual Summit hosts as we celebrate the 3 Year Anniversary of the Virtual Summit Podcast. And we are just getting started! Stay tuned for big things ahead. https://podcast.virtualsummits.com/237
EP236 Understand The Power of Aligning With A Mission On Your Summit! Dr. Nona Djavid shares with us incredible insights on how she was able to align her summits with missions, causes, and organizations to catapult her impact on her summits. Tune in to how she was able to make her second summit 50% simpler than the first and how her next summit will be even easier with this strategy. Plus listen to her powerful strategy to get speakers to not only agree to promote but go all out when promoting her summit. All this and more on today's episode of the Virtual Summit Podcast. https://podcast.virtualsummits.com/236
EP235 Half A Million Dollars In Revenue Generated From A Health Summit Dr. Isaac Jones has done everything from 100,000 lead summits to Six Figure summits and now has helped health professionals generate millions using these strategies he shares with us today. Tune in to the summit strategies he shares to ensure your next virtual summit is a major success! All that and more on today's episode of The Virtual Summit Podcast. https://podcast.virtualsummits.com/235
EP234 How A Local Based Summit Directly Generated New Clients Into The Business Dr. Kevin Christie has hosted 10 summits of various formats and goals. Today he walks us through how he used a Virtual Health Summit directly to his community to generate new patients, and established incredible new referral partners for his practice. If you are looking for a cutting edge way to grow a local brick and mortar business this episode will give you what you need. All that and more on today's episode of the Virtual Summit Podcast. https://podcast.virtualsummits.com/234
EP233 Using A One-Day Summit For A Local Chiropractic Practice Dr. Holly Tucker talks about how as a chiropractor she was able to host a One-Day Virtual Summit to her local community and the successes that came from it. From speaker recruitment, to technical build outs, Dr. Holly walks us through how she was able to build her expertise, opportunities and revenue by focusing on serving her community at the highest level. All that and more on today's episode of the Virtual Summit Podcast. https://podcast.virtualsummits.com/233
EP232 Power house Co-Hosting Summit Duo Creates Epic Energy in their summit. Co-Hosts Sherri Starr & Jessi Cox share the insider look at exactly how they created success and awesome vibes in their Live Streaming Summit. They talk about the must know information when recruiting and prepping speakers for a live event. Plus the special activities they created for their VIPs to ensure an environment so amazing that even the speakers wanted to play full out! All that and more on today's episode of the Virtual Summit Podcast. https://podcast.virtualsummits.com/232
EP231 Creative Ideas That Makes Your Summit Irresistible & Fun Dr. Stevii Mills walks us through the evolution of her summits having hosted more than 25 virtual summits since 2010. Her focus on user experience while ensuring that each summit is unique and wildly fun has kept her brand and business growing year after year. Learn how she focuses on bringing new ideas into her summits to ensure they get the most engagement from her attendees and speakers. All that and more on today's episode of the Virtual Summit Podcast. https://podcast.virtualsummits.com/231
Brand clarity is about taking a holistic view of what your brand represents, and finding where it fits in your life. Too many times, entrepreneurs scramble to get clear on the vision driving their brand. Stop the tired loop of not knowing where you're headed, and get your brand foundation in order. Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, listen to this conversation in the Mastering Excellence Series that explores the reflective questions about finding brand clarity on this episode of the Sales Maven Show. Tiffany Neuman is a visionary branding strategist who helps highly-motivated entrepreneurs and influencers up-level their businesses. After 15 years in the corporate world, working with brands like FedEx, Stoli Vodka and Burt's Bees, she left to establish a revolutionary branding business that stays one step ahead of trends. Using a unique, hands-on approach that views branding as a self-development process, Tiffany now works with clients across the globe to help them 10x their sales and shine even brighter in their niches. She has appeared in media outlets including Forbes, The Golden Mic, The Virtual Summit Podcast and The 3-Day Workweek. Create your legacy brand with Tiffany Neuman Creative. In today's episode, Tiffany talks about being a guide and mirror in the co-creation process of helping entrepreneurs find brand clarity. Nikki and Tiffany investigate how you can gain clarity and confidence to move forward with a brand vision that has a solid brand foundation. They also bounce ideas off one another for making it through the messy middle of determining your brand vision. Listen to Nikki and Tiffany discuss finding brand clarity, refining the questions you ask yourself about branding, and embracing your uniqueness. Nikki wants to invite you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00! In This Episode: [00:42] - Welcome, and thank you for listening! [02:12] - How did Tiffany Neuman and Nikki first connect? [04:56] - Nikki gives examples of brand clarity that Tiffany helped evolve for a common client. [07:45] - How can you find brand clarity? [09:21] - Tiffany touches on what questions can take you deeper into finding out where your brand fits in your ideal life. [11:55] - Tiffany explains how she went about redefining her own branding. What did she do? [13:48] - Find what differentiates your brand and disrupts your field in your unique way. [15:12] - Double down on the things that push you towards the edge of your comfort zone. [17:04] - What is the goal of finding brand clarity? [19:23] - Tiffany talks about being a guide and mirror in the co-creation process of helping other people find brand clarity. [21:41] - Be willing to work through the messy middle. Be ready to make sense of the chaos. [23:14] - Listen to tips to face the messy middle, and embrace change. [25:20] - Why is it important to sometimes have another person take a look at your brand vision? [27:19] - When do you know when to stop? [29:46] - Tiffany shares why her daughter is a huge source of her inspiration. [31:54] - How does Tiffany celebrate her wins? What surprising fact does Tiffany want to share about herself? What's next? [33:55] - Thank you for listening. Nikki is so grateful you are here! Find Nikki: Nikki Rausch nikki@yoursalesmaven.com @yoursalesmaven Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven Find Tiffany: Tiffany Neuman Instagram | Facebook
EP230 How To Excel At Creating Summits In The Corporate Industry. Demishia Samuels walks us through her top strategies on creating incredible summits in the corporate space. After 4 years of hosting summits she shares how to get Fortune 500 Companies on a summit, what components are most important for your audience, and how to structure your summit for success. Plus whether you should run a free summit or a premium summit. All that and more on today's episode of the Virtual Summit Podcast! https://podcast.virtualsummits.com/230
EP 229 Niching Down An Annual Summit Can Build An Engaged Tribe Michele Heyward shares with us how running her summit for the past 4 years has helped her create amazing positioning and establish herself as a thought leader in her industry. Through niching down into a focused demographic inside of her niche has also established incredible relationships and engagement with her community. Plus a very unique way at running summits that limit the overwhelm caused from many different types of summits. All that and more on today's episode of the Virtual Summit Podcast. https://podcast.virtualsummits.com/229
EP 228 Bringing On Celebrity Speakers For A Live Streaming Summit Brianna Ruelas talks us through her insights and wisdom from hosting the Reality Singing Show Summit Experience and how she was able to provide an incredible line up of speakers. Plus what worked well during a fully live streaming summit and the challenges that come along. Plus viral tactics to improve your summits discoverability. All this and more on today's episode of the Virtual Summit Podcast https://podcast.virtualsummits.com/228
EP Getting Official Continuing Education Credits For Your Summit. Quisha Umemba delivers one of the most insightful episodes to date sharing strategies in getting official CE credits for your virtual summit, how to incorporate project management tools, using summit briefs for speakers and sponsors and how to incorporate loom videos to increase efficiency on summit creation. This is an absolute must listen to episode on the Virtual Summit Podcast. https://podcast.virtualsummits.com/227
EP226 Insights To A More Profitable, Less Time Required Virtual Summit Chloe Thomas talks us through her experiences having hosted several virtual summits and how she has finally cracked the code to more profits, and less time required to produce her summits. Learn top strategies to reducing video editing while producing high level sessions, and how to master sponsorships to increase revenue on your summit. All that and more on today's episode of the Virtual Summit Podcast. https://podcast.virtualsummits.com/226
EP225 A perspective of Live Streamed Versus Pre-Recorded Summits. Megan Johnson Zucaro talks us through her experience of hosting a live streamed summit versus a traditional pre-recorded summit. Hear about what the time commitments are, the different levels of risk, and the different perspectives from a monetization standpoint. Megan shares with us so many amazing insights, and tips that can be used on your first or next virtual summit. All that and more on today's episode of the Virtual Summit Podcast. https://podcast.virtualsummits.com/225
EP224 How To Brand Your Virtual Summit For Maximum Success! Mike Kim, author of ‘You Are The Brand' walks us through how your summit is a direct reflection of your personal brand, and how you can use that to increase the success of your summit. Plus several direct perspectives to implement both on your summit and your marketing to get high level speakers to promote your summit. These principles Mike shares with us will turn up the velocity of success both in your summit and in your business. All that and more on today's episode of The Virtual Summit Podcast. https://podcast.virtualsummits.com/224
EP223 How A 100% Charitable Summit Made An Impact In The World Saurabh Narang decided to make a difference in his home country India by raising funds to donate to a charity. He did this through a Virtual Summit. In this episode he shares with us how he set up the summit, built a team to support him, selected the charity, and the legal aspects to know around doing a charitable giving summit. If you want to add a donation to a charity on your next summit then this episode is for you! All that and more on this episode of the Virtual Summit Podcast. https://podcast.virtualsummits.com/223
EP222 A Mother-Son Duo Co-Host A Successful Summit. Lainie Liberti discusses the insights from co-creating a successful summit with her son. She talks about how they were able to use the summit as a library of information for their audience ongoing and how using a wildcard day of personal stories created inspiration and impact in their summit. Plus a big lesson learned. All that and more on today's episode of the Virtual Summit Podcast https://podcast.virtualsummits.com/222
EP221 Tech Happens But are you prepared for it? Stacy Braiuca walks us through some of the most common questions, and challenges around technology when creating a virtual summit. Learn how to prepare for success and avoid the common pitfalls when building out a summit. Plus the components that will take the most time to create. All that and more on today's episode of the Virtual Summit Podcast https://podcast.virtualsummits.com/221
You know the buzz words, there are challenges, virtual conferences, hybrid summits, live webinars, auto webinars, the list could go on and on and recently it seems like all these words could be interchangeable. If you've been in the industry long you've seen virtual summits everywhere. But there are some key differences between summits and other online events. Namely, what they can do for you. Welcome back to Inside The Greenroom! On today's episode, we have virtual summit expert and founder of Virtual Summits Software, Mark Wade. From Brick-and-mortar business to online empire Dr. Mark has created six, seven, and multi-seven-figure companies using virtual summits. You'll get an inside look as Mark discusses the moment he realized that his legacy was directly tied to his impact and message. He talks about how he built Virtual Summits Software from the ground up and what exactly the purpose of a virtual summit is. You've heard us talk about the importance of niching down your audience and with virtual summits it's no different. Mark talks about the importance of niching down your audience not just to help reach more people but to also help you look more like an expert. Listen in as we talk about the different types of summits, how you can “infotain” your audience and the best tricks on keeping online engagement with both your audience and your speakers. Speakers you do not want to miss this episode because Mark will tell you the best tips on adding value and standing out in a sea of online events. Meeting planners you'll learn the Virtual Summit way to plan your next online event and get key insight into picking the perfect speaker for your summit. When you hit play you will get expert advice on how you can save time, reach your audience faster, and have a greater impact. For more information or to get in touch with Mark, check out the resources below! More Of What's Inside: The moment Mark realized he wanted to leave a legacy Building a company through virtual summits Summits vs. Streaming Conferences The purpose of a virtual summit Creating a summit story arc for your audience Reverse engineering to help niche down your audience Starting with your content to choose your speakers Finding the correct speaker for your summit How you can engage your speakers before the summit Mixing pre-recording and live sessions for more engagement How you can add value as a speaker And much more! LINKS: Book Speakers for your next event! We are the only agency where you can book free and paid speakers, no bureau commissions! Learn More https://elitespeakersagency.com/ Join our Platform Live 2021 Event: Learn how to let your story shine while growing your business! https://joinplatformlive.com/greenroom Join our Platform Tour interactive Journey, October 11th-17th: https://success.advanceyourreach.com/platformtour-registration/?campaign=Greenroom&ref=12 If you are interested in becoming an affiliate for our Platform Tour October 11th-17th, you can learn more here: Become an Partner for Platform Tour Connect with Mark: Website: virtualsummits.com LinkedIn: https://www.linkedin.com/in/drmarkwade/ Connect with Blair: blair@advanceyourreach.com Connect with us: Facebook: www.facebook.com/advanceyourreach Website: advanceyourreach.com stageagency@advanceyourreach.com Email: info@insidethegreenroompodcast.com Book Speakers for your next event! We are the only agency where you can book free and paid speakers, no bureau commissions! Learn More https://elitespeakersagency.com/ Influential Speakers in Mark's life: Charlie Rocket Episode Minute By Minute: 0:29 - Welcoming Mark Wade 6:32 - The difference between summits, conferences, and challenges 12:32 - Guiding clients through the process of creating a summit 16:53 - Nicheing down to show your expertise 21:10 - The biggest mistake made when picking speakers 24:51 - Overcoming disengagement in summits 30:00 - The balance between go at your own pace and engagement 34:58 - How you can get noticed as a speaker 41:33 - Mark's greenroom stories 45:11 - Where to get in touch with Mark More About Mark: Dr. Mark T Wade, CEO of Viral Summits Concierge, founder of Virtual Summits Software, and host of the top-rated Virtual Summit Podcast is the visionary behind the evolution of summits. From Brick-and-mortar business to online empire Dr. Mark has created six, seven, and multi–seven–figure companies using virtual summits. He's the creator of the One-Day Summit, Interview With Impact, Summit Scripts, and the Summit Story Arc and has consulted with some of the world's top brands, businesses, and entrepreneurs.
EP220 A 3 Speaker Live One-Day Summit Karena Calhoun walks us through her lessons learned hosting her Live Streamed One-Day Summit. Listen to how she selected her speakers, set up her fail safes, and used this summit to set the path for future summits. All that and more on today's episode of the Virtual Summit Podcast. https://podcast.virtualsummits.com/220
EP219 How A P.S. Can change the game of your summit Jessica Campbell highlights some of her top summit strategies she has used to create an inspiring summit series. From how she got a 19% sales conversion, to how she crafted the perfect no brainer for her speakers to promote. She also shares how she has ensured her summit stands out from all the others in her industry while also building her facebook group. All that and more on today's episode of the Virtual Summit Podcast. https://podcast.virtualsummits.com/219
EP218 When NOT Niching Down Becomes The Best Summit Strategy. Carmen Reed – Gilkison & Deirdre Harter share their summit success strategies starting with why they decided NOT to niche down their summit and how that became a major success. They also share with us the powerful strategy of collaboration and networking during and after your summit. Plus how using a summit debrief allowed them to easily convert their speakers into ambassadors for their programs and how you can do that too. All that and more on today's episode of the Virtual Summit Podcast. https://podcast.virtualsummits.com/218
EP217 Help! My Speakers Are Not Promoting. What Do I Do? In today's episode Dr. Mark takes us inside one of his Summit Accelerator coaching calls where they dive into the topic of what to do when your speakers are not promoting. Plus the power behind momentum and how to use it. And why a Summit Debrief is such an important tool to use even though no one really wants to do it. Listen in to this special episode on the Virtual Summit Podcast. https://podcast.virtualsummits.com/217
EP216 A live stream Summit that changed lives and how you can too. Raimonda Jan shares with us her amazing insights and strategies from hosting in person events, Live Stream Summits & traditional Multi Day Virtual Summits. Hear how she structured her live stream sessions, the support that was needed and how she was able to boost her most recent summit success by being interviewed by legendary Les Brown. All that and more on today's episode of the Virtual Summit Podcast. https://podcast.virtualsummits.com/216
EP215 Adding In Person Components To Your Virtual Summit Shade Adu shares her wisdom from running virtual summits that ranged from one day to 10 days. In this episode we talk about how to create a diverse summit and getting voices from across the world. Plus how adding in uncommon commonalities and add that extra special piece to your summit. And finally how adding in person components to complement your virtual summit can be the thing that sets you apart. All that and more in this episode of the Virtual Summit Podcast https://podcast.virtualsummits.com/215
EP214 An Integrators Insights Into Hosting A Virtual Summit. Jeff Sands steps into the spotlight to share how he was able to generate a mega summit not once not twice, but eight times. Hear the lessons he's learned while taking his summits and his business to the next level, without having to step in front of the camera. He shares his top strategies to incentive speakers to promote and how to ensure a profitable summit. All that and more on today's episode of the Virtual Summit Podcast. https://podcast.virtualsummits.com/214
EP213 Celebrity Psychic Shares Her Insights From Her Virtual Summits. Adrien Blackwell shares the fear that she overcame when creating her first virtual summit, and the support her “guides” gave her to make it happen. We'll discuss how she was able to get her favorite actress as a guest on her summit and her creative “summit specials” she has released. A fun and interesting chat with another incredible summit host. All that and more on today's episode of the Virtual Summit Podcast. https://podcast.virtualsummits.com/213
EP210 How To Implement Learning Into Your Summit Presentations Dr. Victoria Boyd used her incredible knowledge and skillset as an educator to create specialized summit guidelines for her speaker's presentations to ensure that her audience got the insights and value they would from sitting in a university classroom. Take a peak at how she lays those systems out and creates successful Virtual Summits. All that and more on the Virtual Summit Podcast https://podcast.virtualsummits.com/210
EP209 A Harp Summit That Shaped The Way Creativity Is Imagined. Diana Rowan is a pioneer in her industry shaping the way musical inspiration and creativity is shared through her Harp Summit Series. In today's episode she shares with us some of the strategies she used to build community, fill her membership, and overcome fears that could have halted her inspiration. All that and more on today's episode of the Virtual Summit Podcast. https://podcast.virtualsummits.com/209
EP208 7 Time Summit Hosts Reveals The Secrets To A Successful Summit Dr. Brian Mowll shows us inside his summit strategy that has allowed him to create more than 7 successful virtual summits. See what has changed over the past years, and what to do to keep your summit consistent while adding new and exciting components. Understand the power of authority and branding that comes from hosting an annual virtual summit. All that and more on today's episode of the Virtual Summit Podcast. https://podcast.virtualsummits.com/208
EP206 The Tech Combo That Created The Perfect Engagement Eugen Popa talks us through his live streaming summit and how he used a variety of platforms to increase the engagement of his summit. He shares with us lessons learned, what he's going to do differently on his next summit and a special strategy to getting reviews and testimonies from your summit. All that and more on today's episode of the Virtual Summit Podcast https://podcast.virtualsummits.com/206
EP205 Shining A New Approach To A Niche Industry With A Virtual Summit Sophia Clark takes us through her journey from unknown to authority in a niche where most would think a summit not possible. Her approach to bringing a wide range of experts from different perspectives helped create a binge worthy style summit. And her incentive strategy including a brilliant offer to get her speakers to contribute. All that and more on today's episode of the Virtual Summit Podcast https://podcast.virtualsummits.com/205
EP204 Adding Mentoring Sessions & Experiences into your virtual summit. When Brittany Cole was faced with canceling her in person event she decided to overcome the challenge and take it virtual. In this episode she talks through several strategies she implemented to incorporate an in person experience through a virtual summit. Learn about her mentoring sessions, live tours, and online workbooks in this episode of the Virtual Summit Podcast https://podcast.virtualsummits.com/204
How to Host a Profitable Virtual Summit with Dr. Mark T. Wade In this week's episode, we are joined by Dr. Mark T Wade, the founder of Viral Summits. Dr. Mark T Wade is the visionary behind the evolution of summits. He has hosted more than 15 of his successful summits over the past six years, having created several 6, 7, & Multi-Seven figure companies using virtual summits. He is the creator of the revolutionary Summit Story Arc and has consulted with some of today's top entrepreneurs on their summits. He's the host of the top-rated Virtual Summit Podcast, inventor of the One-Day Summit, creator of the Virtual Summit Software, and host of Summit Fest Live. When it comes to creating a summit that matters, Dr. Mark is considered the foremost expert on all things summit related. When you work with Viral Summits, you get a dedicated team of professionals that will take care of every detail and guide you through every step of the process to produce an impactful World-Class event. Grab your early bird tickets to Summit Fest Live! https://tamthomp30.krtra.com/t/q4IN6cvEpmlF Here are the key areas we covered in this episode: ☑️ Mark Wade's journey to creating a multi-million-dollar online institute and how he transitioned full-time into the virtual summit software, the first platform ever designed for hosting virtual summits! ☑️ Although most summits make some money, it's really about building an audience that knows you, likes you and trusts you to move forward with your other products and services. Get some smart tips on how to take your collaborative marketing strategy to the next level! ☑️ Overcoming your fear of hosting an online event, generating a profitable event over time, and the benefits of building relationships with the summit speakers. Find out how you can add revenue, prestige, authority, and influence to your business. If you are in the virtual summit/event space or want to host your first virtual event/summit AND join an amazing community of like-minded successful virtual event hosts then you need to have Summit Fest Live on your calendar. Feb 3 – 5th, 2021 in NEW ORLEANS! Loved this episode? Please subscribe and ring the bell and mark "all" to be sure to receive weekly notifications. I share video marketing for business content weekly for entrepreneurs, coaches, consultants, and marketers in our digital space. Let's have your audience binging on your content like it's Netflix on a Saturday night! Looking to grow your Youtube, podcast and social presence online to be omnipresent across all platforms? Apply for Broadcast Your Authority today. https://broadcastyourauthority.com
EP200 Peak into how our Viral Summits Concierge Team Creates Summits. The heart and soul of the Viral Summits Concierge comes on with me to talk about all the items from good to challenging that go into running a Virtual Summit agency. Listen into our Summit Strategist Karl, our Speaker Concierge Jackie, and our Customer Happiness Expert Shannon talk about the different things a summit host needs to know. All that and more on todays episode of the Virtual Summit Podcast. https://podcast.virtualsummits.com/200
EP198 How To Use Your Virtual Summit To Build Partnerships Natalie Luneva talks through her expert strategy using virtual summits to create an abundance of successful partnerships and collaborations from her summit. Hear about the lessons learned from her first summits and how those helped her create her most successful summit to date. All that and more on the Virtual Summit Podcast https://podcast.virtualsummits.com/198
EP196 How HelloAudio Can Maximize Audio Streams For Your Virtual Summit! Lindsay Padilla from HelloAudio talks about the power of audio, and how using a variety of different strategies focused all around audio streams can be a major benefit to your summit. From increased revenue to more engagement to an additional product source. Find out how you can maximize your results with this strategy. All that and more on today's episode of the Virtual Summit Podcast https://podcast.virtualsummits.com/196
EP194 How To Get Continuing Education Credits On A Summit Blair Thielemier has created something magical for her audience through the addition of approved and accredited Continuing Education credits for attending her summit. Tune into how she was able to do this and how it positively impacted her tribe. All that and more on today's episode of the Virtual Summit Podcast. https://podcast.virtualsummits.com/194
EP193 The Gift Of Summits: Our Top 21 Episodes You NEED To Hear! Merry Christmas & Happy holidays! Let's give the gift of summits and check out our TOP 21 MUST Listen to episodes from the Virtual Summit Podcast! https://podcast.virtualsummits.com/193
EP192 How An Application Funnel Created A Six Figure Summit Jon Schumacher takes us deep into his annual virtual summit and how this new strategy created mega monetization. See what worked, what didn't, and how Jon continues to uplevel his summit strategy each year. All this and more on this episode of the Virtual Summit Podcast. https://podcast.virtualsummits.com/192
EP163 How To Create Engagement With A Summit Launch Party Summit Producer Nicole Ware walks us through her specific strategy to kick off your virtual summit in a way you've never seen before. Immediate engagement, social proof and increased organic referrals. Check that out in today's episode of the Virtual Summit Podcast. https://podcast.virtualsummits.com/163
EP148 Why practice makes perfect as a summit speaker. OG Lady Boss Krista Goodrich talks us through her strategies as a summit speaker to getting on more summits, and how to ensure your talks are engaging for your audience. Check out her episode on the Virtual Summit Podcast. https://podcast.virtualsummits.com/148
EP145 Newbie Consultation – How to use a breaking news theme to create momentum in your community. Join us for this one on one consultation with Dr. Holly Tucker as we dig into her summit idea & craft the perfect strategy for her to create massive impact in her tribe. We talk about using a “Breaking News” strategy combined with a press release to her local traditional media outlets to get even more attention into her summit while increasing her authority in her community. That and more on today's episode of the Virtual Summit Podcast https://podcast.virtualsummits.com/145
EP143 Celebrating Our One Year Anniversary: The top most downloaded episodes on the Virtual Summit Podcast! I cannot believe it. It's our one-year anniversary of this podcast release, and I've got something special planned for you. So get excited and get ready we are going to have some fun looking back at this one!! https://podcast.virtualsummits.com/143
EP142 How To Overcome That Pre-Summit Nervousness & Absolutely CRUSH Your Summit. Tim takes us through his strategy on getting all access passes even BEFORE the attendees opt in for the summit. Plus how he perfectly aligned his summit with the post summit offer and what he recommends you do from a design perspective on your next Virtual Summit. All that and more on this episode of the Virtual Summit Podcast. https://podcast.virtualsummits.com/142
EP140 How to become a Category King With A Virtual Summit Martin Boeddeker gets vulnerable and transparent on what didn't work and how his summit cost him his entire facebook account. These are two mistakes you can't afford to make, and now thanks to Martin you don't have to. Check out this must listen to episode on the Virtual Summit Podcast https://podcast.virtualsummits.com/140
EP132 Summit Speaker Swipe Copy Made Simple! Today we are bringing you a copy writing expert who has spoke on several dozen virtual summits giving Courtney Chaal a crystal clear perspective on how to improve your Summit SWIPE copy for speakers. We talk about creation, subject lines, alignment and how to make it simple for yourself and the speaker. This is a must listen to episode on the Virtual Summit Podcast. https://podcast.virtualsummits.com/132
EP130 How to craft authentic powerful summit email copy on your next summit. Auguste Crenshaw brings the goods on todays episode sharing her insights and wisdom after hosting 5 successful Virtual Summits. Find out whether your summit should be annual or not, fee or free, and how to increase the engagement of your speakers while increasing your authenticity. This is a must listen to episode on the Virtual Summit Podcast. https://podcast.virtualsummits.com/130
EP128 Using a content storm to create the perfect promotion strategy for your virtual summit After 250 Virtual Summits Jennie Wright knows how to craft a summit that crushes it. Tune into her episode as she takes us inside her proprietary processes to building out hundreds of successful summits and how she uses a content storm strategy to create unlimited promotional buzz around her summits. All that and more on the Virtual Summit Podcast. https://podcast.virtualsummits.com/128
EP122 The Largest ROI from your summit is this one thing & here's how to get it! Ivy Slater talks us through the most powerful, intangible ROI from a Virtual Summit and how summit hosts can build out specific processes to ensure they capitalize on it before, during, & after their summit. You don't want to miss this episode today on the Virtual Summit Podcast! https://podcast.virtualsummits.com/122
EP109 LIVE COACHING: How To Transform Your Summit To A Summit We jump into Summit Newbie, Shawn Davis's, idea for a One-Day Summit and help him clarify how he can make a bigger impact and get his important message out to the world. See how we transform that idea from one single summit to an ongoing world changing &impact making summit series. All that and more on the Virtual Summit Podcast https://podcast.virtualsummits.com/109
EP107 Why One-Day Summits Are The Future Of Summits. Summit Coordinator Sasha talks us through her strategies of using One-Day Summits & micro summits to boost your business, especially if you are brand new in online biz world. Plus hear why she believes the One-Day Summit is the future of summits, and why you don't want to miss out! All that and more on the Virtual Summit Podcast. https://podcast.virtualsummits.com/107
EP108 From Bombed Summit To $2.4 Million Dollars With Jay Fiset Jay Fiset founder of JVology talks about how his summit put him in a hospital, but how the relationships from that summit went on to create a 2.4 million dollar year! See why relationships are the new return on investment strategy and how that can create you a successful 6 or 7 figure business. All that and more on today's episode of the Virtual Summit Podcast https://podcast.virtualsummits.com/108
EP102 Building Empires With Virtual Summits & how you can do it too Summer Bock has built an empire starting back to her first summit. Now having hosted 3 successful Virtual Summits she shows us how she creates exceptional user experience, lifts up speakers, and provides summits as a resource not as a list grab. She also talks about a current trend that is tarnishing the summit space. Find out how you can build your empire with summits just like Summer in this episode of the Virtual Summit Podcast https://podcast.virtualsummits.com/102
EP086 How 6 Summits Are Still Bringing In Success With An Evergreen Strategy. Marc Guberti walks us through the amazing process he used to evergreen all 6 of his Virtual Summits and how he continues to add new speakers on a monthly basis. No more one & done summits after you listen to this episode on the Virtual Summit Podcast. https://podcast.virtualsummits.com/086
EP051 Interview With Impact – How to NOT Suck When Your Interview!! 70% of the success of your interview depends on YOU not your speaker. How to prepare to host your summit like a pro, make your speaker look like a champion & run a top notch summit. All that and more in todays episode of the Virtual Summit Podcast https://podcast.virtualsummits.com/051
EP048 7 Summit Myths That You Believe If you have thin skin turn back now because I'm peeling back some common summit myths and we are going to break these old belief patterns today on the Virtual Summit Podcast https://podcast.virtualsummits.com/048
EP045 The Virtual Summit Components YOU MUST KNOW & How Each One Builds On The other If you miss one of these components you are most likely looking at a bombed summit, and not just knowing them is what matters, having them in the specific order is what truly matters. We'll cover these 8 components and more in today's episode on the Virtual Summit Podcast. https://podcast.virtualsummits.com/045
EP036 How To Create A High Converting Summit Offer You know the difference between a highly profitable virtual summit and a summit that barely scrapes by? You will after today because we are going to cover how you can create a highly converting Summit Offer in today's episode on the Virtual Summit Podcast. https://podcast.virtualsummits.com/036
EP030 Summit Communication Sequences Mapped Out Ready to nail down the perfect summit email communication sequence? Don't guess at it, just take my exact formula and implement it into your summit, plus the most important aspects to avoid when building out your campaigns. All that and more in today's episode on the Virtual Summit Podcast. For full shownotes go to: https://podcast.virtualsummits.com/030
Episode #015 How To Recover After A Bombed Summit Are you sitting in a summit slum, contemplating relocating to a third world country where your speakers will never find you? Before you get too harsh on yourself find out how you can turn a bombed summit into a golden goose in this episode of the Virtual Summit Podcast. Shownotes can be found at: https://podcast.virtualsummits.com/015
Ep:012 What happens if someone has already done your summit idea, and does your avatar even matter when it comes to the theme? Plus why the problem determines the speakers who you recruit? All this and more on today's episode of the Virtual Summit Podcast. Shownotes can be seen at: https://podcast.virtualsummits.com/012
#006: I'm going to show you How To Successfully Launch Your Online Biz In One Day… Even If You Have No Audience and No Budget To Start that and more in today's episode of the Virtual Summit Podcast. Shownotes can be seen at podcast.virtualsummits.com/006
#004 How To Build Your Summit What is the one question to ensure you don't get screwed by a Virtual Summit consultant, plus how to remove 90% of the time needed to build out a summit with one single solution. If you are just joining us on The Virtual Summit Podcast, I highly recommend that you go and listen to the first three episodes to get yourself acquainted with the podcast. Remember, you can get the shownotes and resources at: podcast.virtualsummits.com/004 and podcast.virtualsummits.com/resources This is going to be a little bit longer of an episode but could possibly be one of the most valuable episodes you could listen to. We are going to be talking specifically about the different ways you can build out your summit, what that looks like, and how to avoid a complete disaster. It's an episode you want to listen to till the very end if you are serious about hosting a summit. Four Ways To Build Out Your Summit: Pay someone else to build it Custom build it yourself (wordpress) Use a generic tool or software (ClickFunnels, Kajabi, Thinkific) Use the Virtual Summits Software - Makes hosting a summit easier than ever before Physical Components Of A Summit: 1) Landing Page 2) Thank You /Upsell Page 3) Summit Home Page 4) Individual Speaker Pages 5) Bonus/Gifts 6) Sponsors/Resources 7) Sales Page 8) Thank You Page Additional Aspects: FAQ Page Support Page/Help Desk/Contact Page Group Area for group conversation What Is The Difference Between A Summit Coach And A Summit Consultant? Coaches typically sell online programs that give you the information to host a summit. Coaches typically don't do anything with you or your summit other than give you the online trainings and sometimes answer ongoing questions. Coaches are going to be much less expensive as you are paying for a program & no assistance. You still have to build it all yourself. Consultants typically create most of the platform for you and are responsible for running the summit. Consultants don't typically do anything outside of the summit platform creation and live summit tech support. Consultants are going to be much more expensive depending on the caliber of consultant. Let's Dive Into The Four Areas Of Building Out Your Summit: Pay Someone Else To Build It Only really recommended if you have disposable resources, or you have done several successful summits & know your conversions & can make it profitable. What The Process Looks Like Find a consultant or coach – They will do an in depth consultation. Understand what you want and are looking for and when you are looking to launch. They tell you the amount you need to pay them and then you agree They handle most of the heavy lifting as far as building out the site – usually with pre packaged templates they have created. You will still have to do all the speaker, affiliate, & sponsor recruiting, management & interviews. You will have to pay for all of the materials being built (usually software that they are an affiliate for) They will help guide you and advise you on insights into the marketing & launching You will have to create all the marketing materials, ads, emails, copy, and paid advertising. They will handle any technical aspect or issues that arise during the summit. Once the summit ends your arrangement is finished and they are done You will still have to pay the monthly fees for all of the softwares & plugins they used to build your summit. (Usually generating them ongoing revenue until you stop paying). How Long Does It Take Typically a summit consultant can get most of the summit up and built within 2 – 3 months If they have the ability to work on it full time probably in 1 – 2 months. However, you will still need the extra 2 – 4 months for speaker recruitment, interviews, and marketing creation. In total you could most likely launch your summit within 3 months based on your speed of speaker recruitment. How Much Does it Cost Most good summit consultants are going to cost between $7,000 - $10,000. High end consultants (or speciality niches) can be upwards of $35,000 - $50,000 & require profit sharing from the earnings of the summit. Consultants below $3,000 are most likely less experienced or not high quality. What Are The Downsides The obvious downsides are going to be the costs. Summits typically don't have huge profit margins from the summit. (Most profits come from post summit income – check out episode 003 for more information on this podcast.virtualsummits.com/003). So when you are paying out a lot of money to build your summit you are Decreasing your ability to take home the cash Increasing risk of actually losing money if your summit doesn't do well Consultants will typically remove themselves from the direct relationship of the success of the summit (mainly because they can't guarantee it's success and don't want to be held responsible). So they will only take responsibility for the creation of the structure, not whether the summit succeeds. Which means you are ultimately still solely responsible for the success. This is why I typically don't recommend consultants for your first summit. I think they are a great opportunity after you know you can generate results. But before then you run the risk of paying a lot of money and ultimately not making it back. Ultimately the downside is the financial costs and the risk. If these are non issues for you, either because you have the disposable finances, or you are confident in your abilities to create success then this can be a great option for you. What Are The Upsides You don't have to do any of the work building the summit. Allows you to move much quicker in launching your summit You have someone with experience who can help guide you You can stay in your zone of genius and let someone else handle the technical aspect You have someone to turn to when something goes wrong or if you have questions. What Should I Know (or Ask) Before you ever agree to pay anything with a consultant here are the things you should know and ask. 1. How many summits have you run before (and provide some examples)? Do your research. Reach out to these summits and ask the hosts about their experience. This could save you from disaster in the long run If they have run less than 5 summits they are newer and pose more risk If they have run more than 10 summits they are most likely experience Anything over 25 is a well experienced consultant. 2. What are the average results you typically get from your summit? If they can't give you an estimate or average that means they haven't generated any decent results. Find out what summit they got good results with and check with that host. If they won't tell you which summit then they are lying. RUN! Always confirm this with the summit hosts. Many times consultants will “exaggerate” their results. 3. When was the last summit you helped create? If it's been more than a few years that is a red flag. It means this is probably not their main expertise and are just trying to do it on the side to generate extra income. 4. Where did you learn to create summits? This is more in relationship with question 1. If they have minimal experience, then how do they know how to run a summit? If they have had training, then maybe it's worth it, if not then they are just guessing and it's your money that will be the gamble. 5. What exactly are you going to do and what are you not going to do? Always very important to have in writing exactly what they are responsible for doing (and not doing) to hold them accountable. This should be done before you pay them anything Afterwards they will opt out of doing more work Additionally this is just good to know so you are aware of what you need to be ready to do. 6. What happens if for some reason this summit bombs? This is a tough question that no one wants to ask, but honestly is something that needs to be asked. Are they holding any of the responsibility for this summit to perform well? If not, then that is a LOT of risk on your shoulders. They should be willing to at least provide guidelines and agreeables to what is a successful summit, an ok summit, and a “bomb” or bad summit. They should be able to offer you some kind of peace of mind that they have a little skin in the game. 7. Will you allow me to pay you partially upfront & the rest from the results of the summit? This right here is a huge tell and also relates to the question above. If they are confident in their abilities to help your summit be successful then they can at least put some amount (even a tiny amount ) 10% -50% of their payment could be taken out of the summit results or profit If they are completely 100% against this and don't even at least consider it, then watch out. That means they already believe the summit isn't going to do well. If they don't think it's going to do well then you really don't want them consulting. How To Get Started? Easiest way is to go to our resource area over at VirtualSummits.com and see the list of our approved consultants that we have vetted & recommend. (if you are a consultant and want us to check you out then get in touch with us.) Additionally you can reach out to our team and see if you qualify for our Virtual Summits Immersion Programs. We typically only work with clients we know we can get great results with and we definitely take responsibility for the success of the summit, but we have a limited number of spots we work with each quarter. You can send us a request for more information to info@virtualsummits.com Build It Custom Yourself (wordpress) This will be a much shorter version to get through. This is only for the bravest of entrepreneurs Ones that have either great knowledge & skill in building websites and landing pages. Have a lot of experience in creating items from scratch using wordpress. So most likely the entrepreneurs like myself that were out there creating before things like clickfunnels, kajabi & Thinkific were around. What The Process Looks Like? You map out what you want your summit to look like. How many speakers, how many pages. What color schemes, fonts and special items You then begin building it using wordpress and plugins like wishlist member, deadline funnels, thrive cart, disques chat box, and every other technical tool that goes into building out a 100 page event like a summit Then you pray nothing breaks and you linked all your links correctly. (which you didn't, I can already tell you that) ;) How Long Does It Take? If you have never done this type of thing before, you can plan on it taking you roughly 4 months of non stop (30+ hours a week) of creation for about 2 – 3 months. That's not counting the interviews which will most likely take another 1 -2 months of part time (15 – 20 hours a week) 0f time. If you run more than one you can reuse your original (clone it) and it will save you about 1/3 of the time. You will still have to spend a lot of time because you have to edit everything inside of the pages. How Much Does It Cost? If you are someone that knows how to do this you will probably have some specific tools that you want to use, so the cost might be different When I built my first summit – it had 7 softwares & 26 plugins all frankenstined together It cost me roughly $6,700 in total I was able to streamline the process (after I created the first one) to about $2,500 - $4,000. Because I could reuse a lot of the same tools I had already paid for. What Are The Downsides? It takes forever It typically doesn't look as professional It still costs a decent amount for the first one. It will 100% for sure have tech issues. What Are The Upsides? Total Control & Customization – make it exactly as you want it. If you plan to run more than one. What Should I Know (or Ask)? I would not recommend this option unless You are super skilled & knowledgeable in wordpress creation. You have no other option., which really there is always the Virtual Summits Software option which honestly you couldn't pay me to go back to doing it the wordpress built from scratch way. (and I've done probably 10 summits this way before). Use A Generic Tool Or Software (ClickFunnels, Kajabi, Thinkific) This is honestly the most commonly done way for people hosting summits. Either because their coach, consultant, or someone they know told them to just use one of these funnel/course building tools to try and host a summit on it. Most of the people that are advising people to do this are doing it because they get a paid affiliate commission if you click their link and sign up for any of these tools. With that being said it is much much cheaper, & easier to do it this way than paying a consultant or building it from scratch. What The Process Looks Like? Typically 1 of 2 ways: If you are being referred by someone who gets affiliate commissions, they will typically have some kind of template or generic format that you can download and use to template out your summit. If you are just doing it on your own then you have to figure out how to build it out yourself. Either way it looks like this: You sign up for one of these tools. The most common are (Click Funnels, Thinkific, & Kajabi). They will have pages that can be built. You build a landing page, a sales page and all the speaker pages. You have links for all the pages. When your summit goes live you have to figure out how to turn on or off the links to the pages that they should not have access to yet. This usually requires going into every speaker page for that day of the summit and activating the link, then at the end of the day you deactivate the link. You do this every day for 3- 14 days twice a day for up to 80 speakers and again pray you didn't miss something . (Trust me you did, everyone always does). When that happens you generate typically several hundred to several thousand emails from attendees complaining. At the end you drive all the traffic to the sales page and try to generate sales. Then after it's over you have to duplicate everything (If you really are trying to be ethical) so that the original attendees can't still access the recordings, and give the new duplicated version to those who upgraded and paid for the recordings. Another way is to shut it down , take all the presentations and put them on a membership platform and give all those who paid access to that membership platform. Or the lazy way is to shut it all down and just give those who paid a link to your dropbox with all the videos. (Don't do this) Overall, this is honestly for the costs one of the best ways to run a summit, if the virtual summit software didn't exist. How Long Does It Take? Typically this will take roughly as long as it does to set it up on wordpress because you still have to go through and build everything. It's just much more user friendly and won't look like a 3rd grader built it. (or maybe it will I guess I've never seen your page building skills. So in general you are looking at probably 1-2 months of solid work to build out the summit at a minimum putting in 20-30 hours a week & then another 2-3 months of interviews & marketing creation. How Much Does It Cost? Costs are much more reasonable here. You are probably looking at around $1,000 - $3,500 upfront costs & around $600 - $1,000 of recurring costs depending on what tools and additional fancy software you add into it. Also if you are getting this from a coaches program you should factor in the $1,000 - $2,000 you paid for their online course. What Are The Downsides? Its still a small investment. You still have to build it all which is going to take a lot of your time. Things will break and not work (always happens) links not connected correctly, etc. It won't look or function great because it's built on something that isn't really designed for summits. Meaning the functionality won't feel perfect. It will work, but trying to do a summit on a course software, or a landing page software just doesn't function the way a summit is truly suppose to be run. What Are The Upsides? It's much quicker than building it custom It's much cheaper It will look better than building it yourself It lets you create a summit which will greatly benefit you and your business. What Should I Know (or Ask)? Honestly , there is nothing super negative to this approach. I've done the same. My progression went from building them custom on wordpress, to using Thinkific or clickfunnels, to now running them on Virtual Summits Software. The only real thing to know is if you are going to build a summit on one of these tools then for the same or less cost you can have it built and run quicker, cheaper, and with better functionality on Virtual Summits Software. How To Get Started Go to the show notes at Podcast.VirtualSummits.com/004 and we will have links to all these tools like Thinkific, click funnels, etc. Use The Virtual Summits Software Virtual Summit Software Makes hosting a summit easier than ever before. It is the only software designed 100% specifically for running summits which means every aspect about it is ideal for summit hosting & creation It has literally changed the game when it comes to summits. The power that use to be reserved for those already successful entrepreneurs with big budgets, teams, and resources has now been given to everyone of us. You don't need a team, you don't need any tech skill, you don't need a big budget or resources. You can literally have a summit up and ready to launch in a matter of hours, not months. ***A little history on the virtual summits software. As I had mentioned I have been running summits for about 4 years now. I've been involved in around 25 summit creations. I use to build them by hand painfully. After a few years of wishing there was an easier way to run summits, I finally found the number one development company in the US and we set out to build the perfect solution to hosting a summit. We started out by doing a product discovery where we interviewed 50 some summit creators asking them their pain points and solutions. We found that there was a massive pain in this area and NOT a single solution available to accurately solve it. We then set out on the next year building what would become the number one tool for hosting a summit. It literally makes the process so easy that everyone can quickly and simply run a successful summit. What The Process Looks Like: Head over to Virtual Summits.com and you can sign up for a free trial. Click “Host Your First Summit” You then type in your summit details Go to the landing page builder and choose a template customized from the top 100 most successful summits ever run. Fill out the information you want on the landing page. Go to the speaker section and start recruiting your speakers. Speakers will get the request & they fill out their information and it is auto populated through out the whole summit saving you at least 25 – 40 hours of work. Decide what levels you want in your summit, like free, vip, and elite. Attach your email software to the membership with one click of a button and you now have all the attendees being signed up to your email list automatically. Drag and drop those speakers into the summit scheduler and poof you are done! Your summit is ready to collect leads to run automatically without you having to do anything and of course collecting you the cash generated from the summit purchase. How Long Does It Take? I've created summits in under an hour My partner in my other company runs a one-day summit at least once a quarter. She is probably the least techy person you will ever meet & she can have a summit up and ready in a matter of 2 hours. Obviously your first time in the software it might take you a few hours, but no matter how you look at it, the other alternative is 100+ hours or 2 – 5 hours. Pretty awesome. How Much Does it Cost? This is the insane part. It doesn't cost $10,000. It doesn't cost $5,000. It doesn't even cost $1,000. The highest offering that is available for fully unlocked, unlimited summits with the Ever-Summit Feature is the same price as any of the other software solutions we were previously talking about. Or even less if you take the standard option. It's really a no brainer. What Are The Downsides? Really there are very few downsides if any. If I had to really try to make something for this I would say in terms of software it is still relatively young. Which is actually kind of a positive because every week there are new and cool features being released, but at the moment of recording this episode there is not as much customization options as there could be. They are coming, but that would probably be the top downside. What Are The Upsides? Essentially everything. It's cheaper, easier, faster & less tech problems to host a summit. It is designed specifically for hosting & running summits. Everything about it is seem less and the way a summit should run. What Should I Know (or Ask)? There is a feature called the Ever-Summit feature which is exclusive to Virtual Summits Software. With one click of a button the software will automatically rerun your summit as if it was live on going forever. What is so cool about this is that human nature has us subconsciously think that anything that is old is no longer good. Even though you and I know that those videos are still good, people who see that it's over will choose not to opt in for it. The Ever- Summit feature allows anyone who comes to the landing page to see that the summit is set to run next week for example. They opt in and then the software automatically unlocks and locks each day & session appropriately and correctly and then when it's over it locks it down again. If that attendee tries to go back to the landing page it shows them that the summit is ended and they need to upgrade. But for all new traffic that goes to that landing page sees that the summit starts next week! It allows your summit to become the beginning of your customer journey and allows you to scale your business quicker. How To Get Started Head over to VirtualSummits.com and you can sign up for a free trial to test it out and get started building your next summit. ***In closing here, there are no necessarily right or wrong answers to these options. My goal was to shed an in depth light into the options that are there, what is great about them, and the not so great. It's up to you to decide which option is the best option for you and your situation. No matter what you are (Summit Host, Speaker, Affiliate) you have a message that needs to get out to the world. Don't wait, choose whatever option makes the most sense to you and is the easiest to get started and just start moving forward! My Request I'm going to give away all the best insights and gems, I just need YOUR HELP? First subscribe & leave a 5 star review on this podcast Second, share this podcast with anyone you know who has done, or wants to do a summit. That's all I ask. How To Get In Touch I am always looking for feedback. If you have questions send them to me. (I'll start doing a special Q&A monthly episode) If you want to be a guest reach out and let me know If you know someone I should interview please put me in touch with them. Email me at: podcast@virtualsummits.com Resources You Can Get: Podcast.VirtualSummits.com/resources - ODS Guide, - VS Framework, - Plug & Play, - Free Trial Virtual Summits Software I want to end this episode by saying, “I believe in YOU & YOU can do this." Summits are by far one of the most powerful ways to quickly grow your list, launch your platform & make more money! (Even if you are just getting started). Don't get caught up in Analysis paralysis, because the world needs to hear your message & there are people who are waiting for you to help them. So just get started. Imperfect action is always better than doing nothing! Thank you & see you on the next episode!
Today I got to chat with my good friend Dr. Mark Wade, who has just launched a brand new podcast, the Virtual Summit Podcast. We talked about, amongst other things, how to grow a huge mailing list and influence using virtual summits. This strategy is tried and true, and is something you can employ right […]
#003: What Are The Different Kinds Of Virtual Summits How to Determine Which Type Of Summit To Run Not All Summits Are Created Equal, and how one single factor could be setting your summit up for massive failure. Plus how to decide what type of summit you should run. All that and more inside this episode of the Virtual Summit Podcast. Did you know there are more than one type of virtual summits and each produces a much different type of result? See which type of summit you should host and what to expect in this episode of the Virtual Summit Podcast Multi-Day Virtual Summit - The Whole Army Overview: A major event over a period of days or weeks orchestrating a large group of influential experts to talk on a variety of solutions to an overarching topic to create massive awareness and excitement while greatly building a list. Primary Goals/Objectives: Lead Generation Awareness of you and topic Networking – Lots of speakers Summit Cash – Large intake but most of it from the summit is paid out. (Affiliates) Post Summit Profit - Large List Gives Minimum Requirements: 20 – 30 speakers (ideally the more the better) 4 – 6 months prep time $3,000 - $10,000 in ad spend Team/help – Customer Service, Dev Team (100's of pages), Marketer, copywriter, Minimum 90 - 120 hours of YOUR time invested Normal Expectations: Email Leads 5,000 – 35,000 Summit Cash: $15,000 - $50,000 Post Summit Cash: $25,000 - $150,000 Additional Uses: Productize – upsell, downsell, flashsell On going lead generation Setting up your high end offer Negatives: ➖ Used up all your connections – have to wait to ask again ➖ Not Immediate Cash Generation ➖ Need support and assistance ➖ Need A Software (or someone who can do it) ➖ More of a one time – one use event. ➖ Most of the traffic is going to come from paid ads and speaker promotions (no ever-summit) ➖ Requires a large amount of time, focus and energy Positives: ➕ Generates a massive amount of awareness, attention and authority ➕ Has the potential to generate a large amount of leads ➕ Can jump start a business into success ➕ Can be a game changer for an entrepreneur and their business. ***Get my Virtual Summit Framework in the show notes at podcast.virtualsummits.com/003 One-Day Summit - A Ninja Assassin Overview: A quickly obtainable solution to a very specific problem that your audience is acutely searching for, provided by either a single host, or a few experts executed in a short amount of time. Primary Goals/Objectives: ✔️ Lead Generation ✔️ Monetization – Premium Summit ✔️ Priming an additional promotion or campaign ✔️ Summit Cash – Self Liquidating Offer ✔️ Post Summit – Start Of Your Customer Journey ✔️ Relationship Building Minimum Requirements: Can do it with ZERO Speakers 5-16 speakers (ideally less can be better) 30 – 60 days prep time $1,000 - $5,000 in ad spend No Team Needed Minimum 10 - 30 hours of YOUR time invested Normal Expectations: Email Leads 500 – 7,000 Summit Cash: $5,000 - $30,000 Post Summit Cash: $10,000 - $50,000 Customer Journey Cash: $50,000 - $250,000 Additional Uses: Remains A Lead Generation Machine (Ever-Summit Protocol Productize – upsell, downsell, flashsell Setting up your customer journey – keeps the journey going. Plug and Play Frameworks: ✔️ List Builder - Free ✔️ Monetization – Premium ✔️ Membership Primer ✔️ Affiliate Promotion Success ✔️ Product Launch Priming ✔️ Physical Products Selling ✔️ Live Event Recruitment ✔️ Fill Your Mastermind ✔️ Book Launch ✔️ Brick and Mortar Business Building Negatives: ➖ Generates less overall leads, income and awareness ➖ More difficult to get the same level of exposure and outcomes as a MDS Positives: ➕ Ongoing options to generate MANY ODS every year. (Didn't use all your connections) ➕ Steady ongoing growth ➕ Versatile: multiple uses to increase outcomes on a variety of campaigns ➕ Can use more long-term permanent promotion strategies (blogs, podcasts, etc) ➕ Do not need a team, or large budget or resources ➕ More tactical and effective, obtainable (less risky) wins ➕ Can quickly build a business that can scale ***Get My One-Day Summit Starter Guide in the show notes at podcast.virtualsummits.com/003 Live Streaming Summit Overview: Taking a summit and adding in part or in total a live streaming of the interviews and presentations so that the information is being presented in real time. This is going to be the same concepts for Multi-Day Summits and One-Day Summits with the only real exception being that the sessions are actually being done in real time versus pre-recorded. Overall if done for a Multi-Day Summit due to the complexity and tech risks most fully live streaming summits generate less leads and income comparatively. Benefits: ✔️ Adds an interactive component which greatly increases engagement and ultimately relationships ✔️ Can be done through Facebook which allows for greater options of virality as Facebook gives preference to live streaming especially longer running live streams Negatives: ➖ Huge risk for technical (or personnel) issues and problems ➖ Very difficult to get ALL speakers to align their schedules to the exact time frames needed for a live streaming event Hybrid Event Overview: Running a Multi-Day or One-Day Summit while adding live streaming activities.
#002: Fundamentals Of A Virtual Summit Do you remember the phones in your home that were on the wall with the rotating dial paid? Did you know those Phones are The Reason We Have Virtual Summits right now, and that a High Value, Low Risk Opportunity is always the best way to go! I'll explain this and more in today's episode on the Virtual Summit Podcast. Introduction to who is Dr. Mark T Wade Be sure to check out episode 1 on getting started. What Is A Virtual Summit Collaborative Marketing Strategy ✔️ Creates collaboration between industry experts to come together to solve a problem for the audience by sharing their insights. ✔️ It's an Online Event- Originally called TeleSummits, then branded Virtual Summits, Online Summits, and sometimes just Summits. ✔️ Like an online conference where attendees can register and access a variety of presentations or interviews from a multitude of expert speakers over a specified period of time, all online virtually. ✔️ Think of a series of webinars, masterclasses and interviews all scheduled together providing value on a specific topic from industry experts. ✔️ This is one of the most powerful marketing strategies available for entrepreneurs to grow their list, launch a platform, make more money, grow their authority and make an impact in the world. ✔️ A great summit can attract tens of thousands of qualified and engaged leads and generate 10's of thousands of dollars in a single event. Overview/Examples ✔️ An entrepreneur will decide if he/she wants to make an impact in the world and grow their business quickly. ✔️ They will decide on a specific problem to target & how to solve it. Needs to be an acute problem that your audience is searching for. You need to know your audience. ✔️ They will reach out to a variety of industry & niche experts to talk on these solutions. ✔️ They will either pre-record an interview or a presentation (or occasionally done live) to be used during the virtual summit. ✔️ They will pick a date & time for the summit to start and then they will advertise the summit. ✔️ Speakers and affiliates will help promote it. ✔️ Attendees sign up typically for free, and gain access to the summit presentations when the summit starts. ✔️ The summit access is opened to allow the attendees access to that days presentations. ✔️ At the end of that day the sessions are locked & the next day sessions will be released/available. ✔️ This will continue for the length of the summit ✔️ Then the summit is closed & locked down once the scheduled end date has passed ✔️ Attendees will have the option to purchase on going access to the summit presentations for a fee. ✔️ Typically additional bonuses or incentives are added to increase the value of the offer. Some come from speakers and some from hosts. ***This is the basic overview of a summit. Most summits today take some creative spin or angle to make them slightly different and more appealing than previous summits. History/Background ✔️ Virtual Summits stem from the original creation of TeleSeminars back in 1990. Participants would have to get the information for the Tele Seminar and call in to access the information. ✔️ Typically in the form of a TeleSeminar which would be in the format of either an interview or presentation/lecture and would be a one off presentation. ✔️ When there were more than one TeleSeminars happening over the course of multiple days, it would be referred to as a TeleSummit. ✔️ This was first termed a TeleSummit by Milana Leshinsky in 2005 who conducted the first TeleSummit called the “Coaching TeleSummit” ✔️ Today TeleSummits have evolved into virtual summits, which incorporate online live streaming video, pre-recorded video sessions, webinars, and social media to engage and interact with the audience. ***I did some research on this and there might be some others that have happened and if you know of any other information over this timeline that I have missed, please reach out to me at podcast@virtualsummits.com because I would love to know of any others that have happened. January 2005 – Milana Leshinsky : Coaching TeleSummit June 17, 2009 - Virtual Learning Summit - IIL Global Companies Sept 27th 2009 - Virtual Retail Summit March 21, 2010 - Howard Lichtman - Article "Telepresence, Virtual Conferences and the Future on On-Line Events" May 26 2010 – Women's Leadership Exchange Virtual Summit Nov 30 2010 – Landing page success summit. Ben Jesson & Dr Karl Blank March 18 – 2011 – 20 Reasons Why Virtual Conferences are the future – Jaime Wilson 2017 – The One-Day Summit was invented by Dr. Mark Wade What Are The Different Types Originally Referred To As TeleSummits: ✔️ Tele- for telephone. Attendees would get an email (or find it on a website) a phone number and registration code and call in to listen to a series of teachings, all done on the phone. As it evolved they could text questions in and have live chat through text messages. ✔️ There are Hybrid summits, which included a live in person component with a virtual streaming component as well. Today We Refer To Them As: Multi-Day Virtual Summits typically consist of 20 – 80 speakers over the course of 3 – 14 days with a main theme and underlying specific topics or categories in which the speakers would be organized. A minimum 90 days is usually required to put together a Multi-Day Summit with the most common & successful summits being anywhere from 6 – 12 months to prepare and create. One-Day Summits consist of typically 5 – 16 speakers who teach a specific solution to one single specific problem being addressed. It is typically much shorter, and easier to consume for the audience & much easier to be created for the host. Typically these can be created in 30 – 60 days. One other main difference is these can be run without ANY speakers, and just the host presenting the information, or a hybrid version with the host and a few speakers. Live Streaming Summit. 99% of all summits are pre-recorded and streamed over the course of a set period of time. However, there are a few summits that run live streaming. These have a high engagement rate, but run a very high risk of error or complication. Most summits incorporate some kind of chat to provide a live feeling to them & help to increase engagement. What Are The Benefits? ✔️ Growing an email list, generating income, & building authority. ✔️ Leads are typically more engaged & higher quality ✔️ Self-Liquidating offer - pays for it's self ✔️ You have a platform ✔️ Expert leverage ✔️ Networking ✔️ Builds a relationship & solves a problem ✔️ Sets up a great opportunity What Are The Cons ❌ They require some level of thought and skill to be done well. ❌ They typically require a level of participation from the speakers and if that doesn't happen it can yield lower results. ❌ There can be a large amount of email communication that happens during a summit with the attendees. ❌ There can be tech difficulties, like links not working or videos not playing (not an issue if you have virtual summits software). ❌ They can be difficult and overwhelming if you are doing it all by yourself without the Virtual Summits Software. Overall