Video Marketing For Business Podcast

What is Micro-Content? And How to Repurpose it. Looking to expand your reach and engage with different industries and audiences? Micro-content is a fantastic way to do it! In this video, we'll show you how to repurpose your podcast into TikTok videos, YouTube shorts, meta stories, and Instagram reels. To get started, consider these three things. First, make sure your micro-content is educational and provides valuable, teachable moments for your audience. Second, provide value by selecting relevant, enjoyable points from your repurposed podcast to capture your audience's attention. And third, make it entertaining and enjoyable by incorporating popular trends, music, creative visuals, and sound effects. With catchy, bold, colorful, and legible fonts on your headlines and thumbnails, your message should be visible and easy to understand. By repurposing your podcast into micro-content, you can create massive amounts of content that will reach a much wider audience. Don't miss out on the opportunity to engage with your audience through micro-content. Watch our video now and learn how to repurpose your podcast for TikTok, Instagram reels, and YouTube shorts before it's too late! Don't forget to subscribe and stay tuned for more tips on how to repurpose your content for maximum impact. Apply for Broadcast Your Authority, Podcast Content Marketing, Made Simple: https://broadcastyourauthority.com/

How to Repurpose Your Podcast to Create Engaging Posts Looking to create engaging social media posts that resonate with your audience? In this video, we'll show you how to repurpose your podcast into graphics for social media. First, transcribe your podcast episode using tools like Rev or Otter.ai. Next, review the copy and highlight the most thought-provoking, educational, or inspirational areas. Then, using graphic design apps like Canva, you can quickly create compelling graphics, including quotes, tips, and thumbnails that pop, or ask questions to create a unique polling experience for your audience. With tools like Grammarly, you can ensure your copy is error-free and engaging. After selecting and editing your copy, you're ready to create your graphic. Tie your images, designs, and creative vision into a quote or graphic that fits your brand and encourages sharing. By sharing your repurposed content on social media, you can increase engagement with your existing audience and reach new viewers. And if you're a sustainable business looking to outsource, our premium agency can provide a complete done-for-you experience from start to finish. Take action and create compelling graphics that are repurposed from your podcasts. Listen to this podcast to learn more. Don't forget to leave a review and stay tuned for more tips on how to repurpose your content for maximum impact. Apply for Broadcast Your Authority at https://broadcastyourauthority.com/    

How to Repurpose Your Podcast to an Email Campaign Are you looking for a way to expand your reach and connect with your audience through written communication? In this podcast, Tamara will discuss how to turn your podcast into an email campaign that will engage and inform your subscribers. By following these simple steps, you can create an effective email campaign that will keep your subscribers engaged and informed about your brand or business. Don't miss out on the opportunity to connect with your audience through the power of the written word. Watch this video and learn how to turn your podcast into an email campaign today. Apply to Broadcast Your Authority today: https://broadcastyourauthority.com/  #repurposecontent #podcast #emailcampaign

Maximize the Usefulness of Your Podcast Transcripts | Turn to Blog   Are you using your podcast to its fullest potential? If you have a blog or want to start one, using your podcast transcription to create blog posts can be a powerful way to reach your audience. In this video, we'll go through some options to get you started. First, transcribe the podcast episode of your choice using tools like Trint, Otteri.ai, or rev.com. Second, skim through the transcription and pay attention to the most vital points of the episode. Include the juicy bullet points that your listeners will want to consume. Third, do keyword research based on the topic of your podcast to optimize your website with SEO. Next, write your blog with confidence. You already have a full script that you can transform into specific points to focus on. And be sure to have a strong call to action. Do you want your reader to consume the podcast in a different format? Leave a review. Join your email campaigns? Book a discovery call? Purchase a product or service? If you host your podcasts on social channels like YouTube or Vimeo, you can embed the video podcast into your blog. This drives engagement back to the original video and allows your audience to read or watch the video in their desired way of interacting with your content. Stay tuned for the next episode where we'll share more about repurposing your podcast for email campaigns and newsletters. But before you go, remember to use your podcast to its fullest potential and reach more people in different ways. Get a second opinion on your social channels and how to maximize them to the fullest for 2023. Sign up for our Broadcast Your Authority Audit here: http://broadcastyourauthority.com/audit #podcast #repurposecontent #transcription

INSTAGRAM RECOMMENDATIONS  There are five things right now that you can do to level up your Instagram and be an engagement-worthy account for your ideal customers. Key points covered in this episode: ✔️ First, don't violate IG's guidelines because that won't get you anywhere. Trust me on that. ✔️ Post original content. Are you fun and witty? Show it. Are you professional and passionate about what you do? Show it. If you have something you want to try, do it. You won't know unless you try it and see how it turns out. ✔️ Post Reels. Images do not work right now, as reels are being promoted repeatedly. Currently, that is all that is being recommended. Double down on the creation of your Reels. ✔️ Are you grasping what to write and say in your videos and photos for Instagram?

Why Avoid Engagement Groups  While we all want greater attention on our social media platforms, joining "pods" for mutual engagement with other members' posts can be very tempting. This system can do you and your business good — until it DOESN'T. ✖️✖️✖️ Key points covered in this episode: ✔️Avoid creating and joining engagement groups. Social media marketers need engagement and can surely use the help of others. Hence the advent of engagement groups. I've seen many colleagues do this on Facebook, Instagram, and LinkedIn, supporting each other, commenting on 20-30x posts, and even more.  You may think this is a great idea, but if it's just your friends, colleagues, or supporters commenting, this can actually hurt you over time.  ✔️ Get your ideal people and potential customers to see your posts. Platforms have gotten more intelligent regarding inauthentic engagement among users. First, you'll see a spike in the group of people helping support your post and think it's working. Over time, getting engagement from these business owners conditions the algorithm to serve your content to them rather than your ideal audience. Accounts that use these systemic engagement methods, repeatedly commenting and liking similar posts, can get disabled or shut down. Spammy practices aren't the way to go.  Do you want to risk this for your business? So remember, be original, creative, and consistent; this will help over time versus "faking it until you make it." —————————————————— At Broadcast Your Authority, we provide a seamless, high-quality, and efficient process to help create and post repurposed assets to your Podcast Platform, and YouTube, and build omnipresence across all social media networks. We connect you with your professional producer, who helps you through the entire process. Imagine having an entire hub for all things content marketing, copy, assets, and more for your Podcast. All for the cost of an experienced employee. We help you build visibility, credibility, authority, and omnipresence across social media with branded graphics, Reels, TikTok, YouTube shorts, articles, and more to maximize your Podcast everywhere! All you do is press record, and we do the rest. Book your discovery call today at www.broadcastyourauthority.com  

They say photos are dead, and Reels are the only thing that gets seen. Putting more content out as short, entertaining videos on Instagram has become more competitive. Seeing a few views after posting, it can get tempting to delete it— but I tell you, DON'T!  Key points covered in this episode: ✔️Don't ever delete your REEL! Don't ever delete your Reel unless the text is unreadable or your audio is unlistenable. This is a piece of essential and sound advice for anyone trying to build an IG following. You don't want to start deleting stats or engagement reach just because a video is underperforming. Show Instagram that you're consistent with your posts and fight the urge to send them to the trash. ✔️ Even one viewer is one accomplishment you've helped somebody in the world. Your content is meant to help others. Even if you've only had one viewer to start, that is already an accomplishment of the work that you've set out to do. Don't get down on yourself when you don't see results right away. Start to build results with that one person, and you're definitely going to get more over time.  —————————————————— At Broadcast Your Authority, we provide a seamless, high-quality, and efficient process to help create and post repurposed assets to your Podcast Platform, and YouTube, and build omnipresence across all social media networks. We connect you with your professional producer, who helps you through the entire process. Imagine having an entire hub for all things content marketing, copy, assets, and more for your Podcast. All for the cost of an experienced employee. We help you build visibility, credibility, authority, and omnipresence across social media with branded graphics, Reels, TikTok, YouTube shorts, articles, and more to maximize your Podcast everywhere! All you do is press record, and we do the rest. Book your discovery call today at www.broadcastyourauthority.com

Women in NFTs with Lee Richter Only 6% of women in America own cryptocurrency, which speaks volumes about how many of us are still controlled by fear and lack of information in getting started in such a unique and fantastic space with blockchain technology.  Business visionary and dynamic innovator Lee Richter has made her life's mission to come in and help provide the step-by-step to help women achieve financial independence. Tune in to learn more: Women in NFTs with Lee Richter. ▶️ Key points covered in this episode: ✔️How are you dipping your toe in the NFT waters? Are you buying and selling? Are you creating and consuming? Are you collecting? Wherever you are and would want to be in this journey into NFTs, there are different ways to participate and discover your own opportunities for a breakthrough. ✔️When you surround yourself with action takers, it multiplies. To succeed in the crypto and NFT world, overcome fear, stay curious, and have fun on the journey. It also pays to be in proximity to the right people. When you find the ones you connect with, they also inspire you to take action and help support you. ✔️With crypto and NFTs, there's so much opportunity happening, and you can't be afraid to lose. Any experienced buyer, seller, or trader can tell you that they too started small and gradually worked their way to earning more by studying strategies around the space.  ✔️NFTs bring you closer to the artist. In choosing the best NFTs, one way is to look for those QR codes. Use your phone and learn more about the artists and the launch. Get inquisitive, open it up, and get to know who is behind that project.  ✔️The best way to make your NFT experience profitable and enjoyable. Women will find valuable connections here and meet other moms and careerwomen who will hold your hand as you make your mark in this space. Start now and discover many inspiring females that show us that we have what it takes to make it big in the crypto and NFT world. Want to Market Your Podcast effectively with a complete done-for-you premium hub working for you 24/7? All you do is press record, and we do the rest.  Let us help you get structured, optimized & omnipresent.  https://broadcastyourauthority.com/

In 2022, interactive content will be the biggest thing. Our audience craves human connection now more than ever. We must take this at the forefront in strategizing how we bring our brands closer to those we need to serve by maximizing the trends and creating an interactive experience via social media.  Key points covered in this episode: ✔️ Engage with POLLS. People like to click on the YES and NO options. What's unique about it now is you can create those polls and put different words in there that get them thinking or reacting to a particular question. Whether it's with your LinkedIn, Facebook or Instagram, get your polls in there so that you get people's attention instead of having them just skip through your Stories.  ✔️ Engage with clickable CTAs. You don't just need a smart call to action to let your audience learn more about your content. Instead, use an actual link to guide them back to that YouTube video or podcast from your social media platforms. So what's unique about the clickable links now in those platforms is that you can edit the captions on the link itself. Change the verbiage there, so they know exactly why they need to go where you're sending them. ✔️ Engage with Q&As. Q&A has been around for years, and they're not going anywhere because people always have questions and love getting answers. As the expert and authority in your niche, why not do it more often? Do away with the traditional styles of reaching out because interactive content requiring input from people keeps them excited, curious and even intrigued.  ✔️ Engage with QUIZZES. This is a great way to gain interactive activity and grasp data-driven ideas and content directly from people. You can send quizzes out in email campaigns or link these in your Stories and actual posts where they can click the link to fill out the survey or quiz—if you couple this with giveaways and incentives, you will see a higher percentage of engagement and interaction. ———————————————————— Want to Launch Your Podcast in 30 Days or Less? Don't know where to start?  Let us help you get structured & started!   https://broadcastyourauthority.com/

Besting Podcast Hosting Platforms If you think you're already missing out on starting your own podcast, the good news is the industry is just getting started! Don't let 2022 pass you by without launching your show, building your audience and effectively monetizing your unique skill sets. Do what the pros do and maximize the benefit of using your blog's features with a reliable podcast hosting plugin to grow your reach. In this episode of Video Marketing for Business, let's talk about the Best Podcast Hosting Platforms and how you can get started. ▶️ Key points covered in this episode: ✔️ Libsyn is running with the competition in the space and up levelling the game. I highly recommend Libsyn as the best podcasting hosting platform for those specifically looking to host their own RSS feeds. We've been using Libsyn for most of our clients — they are experts in their fields who are starting their shows from scratch. We host multiple podcasts for them every month, and it's been a great resource and tool for us. ✔️ There are exciting developments with the new Libsyn 5 that will benefit wherever you are in your podcasting journey! From publishing, tracking your stats and customizing colors for your podcast player are just a few of the new features of the Libsyn interface. ✔️ Branding is key, so you want to stay on-brand with your podcast too. The new Libsyn features more customization for you and your podcasts. You can configure a better-looking podcast player with smart color matching, helping you stay on-brand. ✔️ Podcast host Megaphone allows you to log in and host multiple accounts in one spot and keep those consistent stats as well. One of our clients we work with hosts multiple series and podcasts, and we create podcast series for him every quarter. He does 12 video series and has launched over 40 plus podcasts. He uses Megaphone as the best choice. ✔️ Blubrry hosting with PowerPress is the publishing plug-in you go in with WordPress. That might not necessarily be the approach you go with if you don't want to push it out as a blog, but if that interests you, you can look into Blubrry. ✔️ Podbean is another user-friendly platform that you can also utilize to create your personal RSS feed. It's a good option that's very similar to Libsyn, but now that they just launched Libsyn 5, you have all of those other additional cool things to work with. ————————————————————————— Want to Launch Your Podcast in 30 Days or Less? Don't know where to start? Let us help you get structured & started! https://broadcastyourauthority.com/

When was the last time you listened to a podcast or watched a YouTube video? What parts of that particular show inspired or moved you? Or did you find yourself skipping through the whole thing because it was tedious or too long?  When it comes to creating your own, learn how to start and improve your audience retention and watch time and ensure that you put out content that is valuable as it is entertaining.  Key points covered in this episode: ✔️ You have a great guest coming in to talk about a relevant topic, and you've already informed them that the episode will be a maximum of 30 minutes. The conversation gets deep, and suddenly, it's already an hour! Shows are supposed to be fun, inspiring, and valuable, but creators often forget to watch that length of time.  ✔️ How long should your videos be in 2022? There are certainly a lot of factors for you to discover the right answer for yourself and your channel that will depend on your content and your audience. Maybe you are into creating educational podcasts or quick tips placed on YouTube that can be repurposed into an audio podcast — a show that is five to 10 minutes long would be a great length.  ✔️As creators and hosts, it is our job to get interviews and stories with many golden nuggets within the show. But really, it can't be inspiring and effective if you don't strategize how to deliver the topics, create a structure and watch the length of time.  ✔️Consider the length of your conversational and interview podcasts. I always recommend 20 to 30 minutes max on the interview to our clients. Have a structure and have the host talk to the guest about three things within that topic. In that way, you keep it focused and direct to the point.  ✔️ If you are repurposing a podcast onto YouTube, I do not suggest going over 30 minutes, especially for those conversational and interview podcasts. Unless you have a huge following, more people are prone to watch that and binge listen to your podcast even at a longer length.  Want to Launch Your Podcast in 30 Days or Less? Don't know where to start?  Let us help you get structured & started!   https://broadcastyourauthority.com/

Have you considered starting a podcast, but maybe you doubt yourself, your wheels are spinning, and you're not sure where to start? One of the biggest things I discovered in working with entrepreneurs and building a media agency is that the most outstanding people often hinder themselves from delivering their message to the world.  You know you have the authority and expertise in your field. And when you're super passionate about something, why not share it because there are more opportunities to be found? Key points covered in this episode: ✔️ People hold back from getting themselves out there because "it's too technical." Do you believe you still can't launch your show because you're not tech-savvy enough? Let me tell you right away: that's OK. There are different programs and apps to help you, and we can walk you through that, too, because once you get that camera or podcasting confidence, you can really step into it. And once you record that first video, it's so much easier.  ✔️People feel they need extra equipment, software or tools. Should I use Zoom? Should I use Riverside? Do I use a Logitech webcam? Do I use a Canon vlogging camera? Do I use a DSLR? Do I need a professional mic? There's so much vast information across the internet that tells you to have MORE than what you actually need and prevents you from getting started. People like myself are there to help people like you figure out those tools to get that set up, so you feel comfortable before you push the record button.  ✔️ People fear not knowing how to distribute their podcasts. So many hosting providers can do that for you. The cool thing about the platform we use is the opportunity to utilize multiple podcasts back in the back end without logging into multiple accounts. Having a team or outsourcing it to the experts to help you relieve so much stress in the long run.  ✔️ People don't know what to talk about. You might already have a great name idea and want to cater to an audience, but now what? What are your content ideas? Specifying down on your niche and what you're truly passionate about and focusing on content that's being more searched than the content that's being less searched will guide you to go out there confidently. ✔️ People feeling the imposter syndrome. If you feel not good enough, don't speak well enough or look good enough on camera -- we all go through it. You will overcome, and when you release that first episode and get support behind it, whether it's one or one million downloads, you know you're truly reaching somebody. And that's where you have to start. You have to start with inspiring people, stepping out of your comfort zone, and getting a little out of that imposter syndrome.  Remember, the more you share from the heart and impart your passion, purpose, and expertise, the more people will flock to you and your channel. ————————————————————————— Loved this episode? Let's have your audience binging on your content like it's Netflix on a Saturday night! Check out https://broadcastyourauthority.com/

How Do You Make Money With NFTs? Are you a course creator, content creator, entrepreneur, or business leader? It's the best time to rethink how you can start making money with NFTs! Think about that digital asset that you can have, create an offer to your community and provide value to something interesting. Key points covered in this episode: ✔️ 1# Think about bundling an NFT with an existing offer. If you have a course, training and events online or in-person -- you can add value with NFTs for your audience. You can give back, get people excited about what they can collect to use to turn in to come to something else, like an event, like a digital token, a digital live event ticket. ✔️ 2# Think of different ways to repurpose your content. Start with a post, an image or a video you created, and make that into an NFT. You can sell it even if its a content from 2015 because you wouldn't know if somebody may be a fan and could see value in owning that digital asset. If it's a video, a JPEG, a media clip, GIF or whatever that looks like, you can turn around and convert that into an NFT. ✔️ 3# Think of how to create value for your audience. Take a cue from what serial entrepreneur Gary Vaynerchuk (aka GaryVee) has accomplished with his first NFT collection called VeeFriends. See how that took off, where those NFTs are going, and where the price points are currently sitting. Reward your community; that's what Gary is doing with his current book launch. Be sure to subscribe and leave me a review on Apple Podcasts.

Influencersoft makes monetization simple. Turn your website visitors into customers and unlock sustainable, recurring revenue. In this Video Marketing For Business Podcast, Tamara is joined by Jesse Doubek, CEO of InfluencerSoft. As Co-Founder and CEO of Doubek Digital Media, his agency has worked with some of the greatest online entrepreneurs in the world (including NYT Bestselling Authors like Brendon Burchard, Chalene Johnson, and Sonia Choquette) and driven a documented $10M+ in sales. What's unique about Influencersoft is it's a one-stop shop for multiple features including Sales Funnel Building Marketing Automation Learning Management System E-commerce Visually map out your entire business in one place then build it, analyze it, and scale it. Learn about the inside of Influencersoft and how it can work for your business with Jesse's FREE 6 weeks Influencer Challenge. Register for the FREE below. https://influencersoft.com/challenge?utm_medium=affiliate&utm_source=broadcastyourauthority 

NFTs for content creators The future is getting here fast, and as creative entrepreneurs, we constantly have to think uniquely, innovatively, and consciously step outside that box. There is no better time than now to start getting your foot inside the door and experience the newer way of doing business with buying and selling non-fungible tokens using cryptocurrency and blockchain technology. Let's talk NFTs for Content Creators! Key points covered in this video: ✔️ There's no saying that getting started with #NFTs will make you a success overnight -- but as an artist, designer, photographer, filmmaker, or a creator in general, it pays to look into the opportunity that's making all the buzz in the metaverse! ✔️ In September, we witnessed how Rebecca Minkoff, in partnership with Yahoo, broke new ground in the New York Fashion Week and became the first female American designer to create NFTs for her collection. ✔️ If you're a photographer or know you can take good pictures, why not collaborate with a product line or others influencers? Think differently and strategize how you can create an entire collection of NFTs. ✔️ Take, for example, the graphic designer Mike Winkelmann -- better known as Beeple -- who sold an NFT for a record-breaking $69.3 million. He inspires more artists to take their pieces from the traditional sense to make it to the digital space. ✔️ Get to know the features of OpenSea and how this user-friendly platform will help you create and sell your NFT collection. 

Are you still not utilizing Facebook Live yet for your business? How about repurposing videos into bite-sized appealing content? Or maximizing FB Groups to sell successfully? We got you covered as we talk all about Facebook Marketing Strategy with expert Sherri-Lee Woycik. Key points covered in this episode: ✔️ Facebook is the big daddy of social media platforms. It's a tremendous opportunity to promote your business virtually free and not have to pay for anything if you don't want to. The key is to get visible on that platform that marks 3.5 billion active users. ✔️ Facebook Live helps with visibility the most, especially with an infamous algorithm.  Facebook loves video, and the Live feature is number 1. Sherri-Lee teaches a whole strategy around getting traction for your video and getting a lot of engagement, likes, comments and shares. ✔️ As long as you've got the strategy, you can execute FB Ads with ten dollars a day. "I say to people now; I prefer a minimum of about a thousand dollars a month. It just gives you enough wiggle room to do enough testing. Things are changing every day, but especially this year, Facebook ads have been changing a ton." ✔️ Your Facebook Page is at the top of your funnel. "That's the place Facebook created for you where you can reach an unlimited number of people on Facebook. From your Page through your FB Live, you can use those to segment people, get some onto your email list, get some people on to discovery calls, and grow your FB Group." ✔️ FB GROUPS is a great place to build your rapport with people,  position yourself as the expert & share nuggets of your expertise. "Facebook's just been releasing some cool tools that help you invite people directly from your page into your group so that your groups can grow quicker with really targeted people".   Sherri-Lee Woycik is a Facebook Marketing Expert, Speaker, Strategist, Trainer and Homeschooling Mum. She teaches and provides social media services to business owners who want to use Facebook to reach a steady stream of dream customers and clients.  Website: https://sherrileewoycik.com/ ————————————————————————— Loved this episode? Head on over to my Facebook page so we can stay connected. I share video marketing for business content weekly for entrepreneurs, coaches, consultants, and marketers in our digital space. Let's have your audience binging on your content like it's Netflix on a Saturday night!

We all want to create incredible videos that educate, entertain, and inspire. However, we do not want to waste effort and energy if our content isn't getting SEEN by the people we are supposed to serve and whose problems we can provide a solution for. In this episode, learn these valuable tips on how to get more YouTube views and subscribers effectively.   Key points covered in this episode: ✔️  Get clear: What is your purpose? What is the problem you solve? Who are you creating content for, and why? Once you have clarity, it's a lot easier to go into the next steps.  ✔️ Research is key to identifying what people are searching for to get more eyeballs on your content, but it is more important to figure out: What topics and themes make you happy and excited about sharing with others too?  ✔️  Address your audience by knowing precisely what they are talking about! Look at the keywords people are searching in your niche and target that by coming up with a fresh video. ✔️ Be able to define the right keywords that people are searching for. One of the tools that my team uses in our system is Keywords Everywhere. It's cool because it's sharing with us with the monthly search bases on Google and YouTube. And so those phrases start to populate down when you put that in the YouTube search bar. We also see what people are paying the cost per click for ads related to these topics. Do your homework and test that out.  ✔️ If you become the master of your niche and understand YouTube SEO, it will be easier for your videos to be found. Your biggest opportunity is when you get that smaller pool of people searching for your content and will help you rank ahead of the competition. ✔️ If you don't want to do it yourself, it's time to delegate! We use tools like VidIQ and TubeBuddy, which our team uses for a complete done for you service to help you grow your YouTube channel. Learn more about our done-for-you content marketing system today at https://broadcastyourauthority.com/  

Do you find yourself scrolling through your social channels, and video is all over?  Well, there is a reason for it, the platforms favor video at this point. Vamp up your visibility and more engagement by exploring the use of short videos on Instagram.  Don't miss the opportunity to attract a new audience for yourself and your business!  Here are the key ideas I cover in this week's Video Marketing For Business Podcast: ✔️ With Instagram, their addition of stories, Reels, and IGTV, I share with you how the company is leaning more towards video.   ✔️ If you haven't yet, it's time to maximize Instagram Reels to create quick, under 30-seconds videos for engaging content that your audience would love to see. Multi-clip videos that are authentic and interesting will keep your followers hooked onto your page for more.  ✔️Try the 4:5 aspect ratio because it's going to show up longer in the feed.  ✔️ How often do you post IG Reels? Posting one at least a week is advisable, but it's now suggested to post at least three reels per week to up the game!  ✔️ Utilize IGTV; those can be anywhere from one minute to up to an entire hour of content for that long-form content you want to be repurposed on IG.   Enjoyed this episode?  Be sure to subscribe and please leave us a review on Itunes. 

How do you stand out in the sea of influencers and content creators and get the publicity you need? In this episode, I speak with the go-to expert for PR and media, Christina Daves. She unloads tried and tested tips to get people to pay attention to you and your business. Here are the key ideas we covered in this episode: ✔️ Christina has put together the three C's to remember to ensure you stand out online: Content, Connection, and Credibility. ✔️ When planning for content, identify what people are ACTUALLY searching for online versus what you BELIEVE people are searching for online.  ✔️ Your audience and potential clients will follow you if you allow your expertise and personality to come through in your content — being authentically you will make you shine ten times more! ✔️ If you feel stuck, Christina suggests thinking about who you speak to and the questions people ask you — that's your content right there. Write that article or turn on that camera, and talk about what you're good at.  ✔️ Media begets the media. When you start getting mileage, especially with television, do your homework. Spend an hour watching the show, get a feel for it. It pays to be prepared as you build your credibility. ✔️ You don't want to go after Gary Vaynerchuk or Simon Sinek. You're never going to get to them, but if you find micro-influencers and have X amount more followers than you do, create content by tagging them. If they're in alignment with what you do, they might share your content too. Provide value, value, and value. That's how you grow your influence.  Connect with Christina Daves Christina is a speaker, on-air expert, publicity strategist, best-selling author, and inventor. She helps struggling entrepreneurs and small business owners gain exposure but does not have the budget to carry out a full-fledged publicity campaign. Website: https://christinadaves.com/Instagram: @christinadavesofficialTwitter: @PRforAnyone ————————————————————————— Loved this episode? Head on over to my Facebook page so we can stay connected. I share video marketing for business content weekly for entrepreneurs, coaches, consultants, and marketers in our digital space. Let's have your audience binging on your content like it's Netflix on a Saturday night!

In this week's new episode of the Video Marketing for Business podcast, Tamara Thompson shares the screen and discusses interesting strategies with Caleb Roberts, a marketing specialist helping countless entrepreneurs go viral and improve their earning potential with TikTok!  Here are the key ideas we covered in this episode: ✔️ Learn the story of how Caleb posted his first video and got one hundred thousand views! From Facebook, he transitioned to creating viral content on TikTok and helping influencers and entrepreneurs with their ads platform.  ✔️Why TikTok is a shopping platform by design with a higher engagement rate inside that's really what the platform's future is.  ✔️ Understand how e-commerce companies leverage the platform, and Caleb's ad agency helps people move their budget and create another stream of revenue on TikTok.  ✔️ Learn how a company can see good results by posting organically, finding an audience, and building raving fans that buy your products. ✔️ Why TikTok is very much a review platform where people recommend products and why they are 20 times likely to buy. The best way is NOT to show off the product explicitly but to show the benefits. ✔️ Lean into the trends that Caleb sees happening to go viral for repurposing content from YouTube and podcasts. ✔️ Being consistent in putting out your content allows you to optimize and figure out what the people are searching for versus what you think people are searching for. Connect with Caleb Roberts Owner of the world's First TikTok ONLY Ad Agency. Website: calebmroberts.comFacebook Page: https://www.facebook.com/calebmrobertss Facebook Group: Profitable TikTok AdsTiktok: @caleb.m.roberts Loved this episode? Head on over to my Facebook page so we can stay connected. I share video marketing for business content weekly for entrepreneurs, coaches, consultants, and marketers in our digital space. Let's have your audience binging on your content like it's Netflix on a Saturday night!

In this week's episode, Tamara Thompson shares an insightful and value-packed conversation with Dr. Jeff Spencer, the man behind Cornerman Elite Performance Coaching. In the past 40 years, he has been helping the most prolific achievers of our time from various disciplines tap into their highest potential by changing their habits, strengthening their minds, and giving them the tools to achieve excellence.  Here are the key ideas we covered in this episode: ✔️ Playing at the top is a learned behavior. Jeff emphasizes that becoming and living as a champion is not an accident; instead requires deliberate, purposeful, daily actions.  ✔️ Learn why Jeff says that video is undoubtedly the medium of the present and the future.  ✔️ High performers who are afraid of the camera should get better at it through the process of actually doing it. Jeff built his online presence in 2020 by doing a Facebook Live even if he didn't feel like it and just showed up, and I just did it every single day. "I found that I was good at it, and I liked it. But I had to get beyond the embarrassment of doing it, beyond the 'I'm not sure if I can do this.' The usual questions we ask ourselves in advance when we're afraid of doing something scary and new. And now I can show up and do them without any hesitation. I made peace with the camera." ✔️ Champions utilize video to do some "dress rehearsals" so that you can understand and see yourself as you really are. You may presume yourself to be some way, but if you don't show up and you're not really who you think you are in terms of your presentation, it's probably a good idea if you can improve what you do by actually watching yourself do it. Dr. Jeff Spencer is "The Cornerman Titans Turn To." He has worked with our generation's movers and shakers in the past four decades, from Richard Branson, Tiger Woods, Lance Armstrong, U2, Dave Asprey, and many more. Website: https://www.drjeffspencer.com/ LinkedIn: Dr. Jeff Spencer ————————————————————————— Loved this episode? Head on over to my Facebook page so we can stay connected. I share video marketing for business content weekly for entrepreneurs, coaches, consultants, and marketers in our digital space. Let's have your audience binging on your content like it's Netflix on a Saturday night! 

Do you want to 10x your Instagram following? In this week's episode, Tamara Thompson is joined by Zach Benson, founder, and CEO of Assistagram marketing agency, who shares his expertise in growing Instagram. He's a full-time entrepreneur, world traveler, dancer, and connector who works with amazing influencers and online marketers in the world and specializes in creating Instagram campaigns reaching millions. Here are the key areas we covered in this episode: Listen to Zach's story as a shy Asian with a speech impediment to becoming an Instagram Master building a marketing agency with a network of 220 million followers! Leverage the power of video and learn how Zach built an empire on Instagram working with some of the biggest brands in the world, like Ritz Carlton and a lot of tourism boards and countries like Dubai and people that want to become more prominent influencers like Russell Brunson and Les Brown.   Learn to master Instagram Reels and create micro-content that will pique people's interest and capture their attention in a couple of seconds! Understand why you need to be consistent, even if a few people are only watching. All it takes is one video about one post that that person needed to take the initiative, reach out to you and connect about your product or service.  Find your style in a sea of content creators. Identify what your audience likes and give it to them, establish yourself and your brand with "authority." When you have those values and that omnipresence all over, you will reap the benefits in the long run. You can follow Zach Benson on Instagram! @zachvacay Or connect on website: https://www.assistagram.com/ Loved this episode? Head on over to my Facebook page so we can stay connected. I share video marketing for business content weekly for entrepreneurs, coaches, consultants, and marketers in our digital space. Let's have your audience binging on your content like it's Netflix on a Saturday night!   

Clubhouse Clubs | Randi Zuckerberg If you're on Clubhouse, I'm sure you've heard of the Club feature recently just opened up to everyone! People are definitely buzzing about the new aspect of starting a club in this fast-growing audio chat app. In this episode, learn how to leverage clubs in Clubhouse and know when to start one if you are looking for business success and building your personal brand. Or think about if YOU should really start a Club, is it for you?  Key takeaways: ✅ Understand that if you're going to start a club, you need to make sure that it's vibrant and bustling. If you went to an actual conference and all of the rooms were empty, except for one room, that's probably NOT a conference you would want to go to, right? ✅ How much time do you want to commit to this app? Are you consistent? If you don't have the time, the energy, or the bandwidth to do that, don't start a club, and leverage other communities that resonate. ✅ Think about the audience you're serving and the overall mission in impacting and inspiring other people with your content. Joining other people's clubs allows you to help share-worthy causes and create an experience for other people too. ✅ It takes a lot of work to build a community from scratch. It might be worth it for some businesses to do that. Still, for most of us, you're much better off leveraging someone else's community by joining other people's clubs. It is just like being a keynote speaker, it is much easier to go speak at someone else's event than put on your own, there is so much time, thought, money, and effort that goes into hosting your own event. I know this very well, especially after hosting seven big events now!    About Randi: Randi likes to call herself "a professional mom to entrepreneurs." She believes in the importance of nurturing startups and entrepreneurs. As a woman in business, she believes that we need more female and diverse founders to shift the world. Connect with Randi - This is a must! Clubhouse: Follow @randi & join her Clubhouse clubs below Likable Business and Behind the Curtain Instagram: https://www.instagram.com/randizuckerberg/ LinkedIn: https://www.linkedin.com/in/randizuckerberg Facebook: https://www.facebook.com/randizberg Twitter: https://twitter.com/randizuckerberg  

How to Grow your Influence with Media    Is it your goal to see more supporters and positive engagements but don't understand precisely how to do it? Then,  you have to grow and boost your influence with the help of the media. What this implies for your company or business is a validated reputation as an authority in your niche.     However, it's worth noting that social influence is established over time and takes constant focus and engagement with your audiences. But the journey is worth it when you start building valuable connections with potential clients.     In this video of Video Marketing for Business, I've invited Esther Kiss, the PR and media go-to. She'll share how you can use media to maximize your reach and build your influence as an authority in your niche.   Key takeaways covered in the episode:   Recognize that credibility is a significant aspect of what video and media can do to help position you as your niche's authority.   Understand that a two-pronged approach of having credibility with the big brand media and doing online media is where most people see the best results. Presentability is the key. It's a rule of thumb to be always presentable.   Be continuously reminded to offer a golden nugget. Allow your audience to learn something new from you because that's how trust is built and how they start buying from you.   Implement your strategies based on the principle that messaging is a vital part of monetization, and consistency and exposure create that omnipresence. When you know your audience and your message, you can then use retargeting strategies to promote your interviews — it can be very powerful.

On the Video Marketing for Business podcast, I teach the essence of video marketing and the opportunity it presents to connect with your audience more effectively and globally. In this week's episode, my good friend Cassandra Bankson joins us for some value-packed sharing on how at the age of 25, she achieved her huge success on Youtube. Cassandra's journey started from insecurity growing up. She was a model but had severe cystic acne covering 90 percent of her face, chest, and back. Struggling with the condition and being retouched in a magazine and being put on billboards or advertisements made her feel bad knowing that young girls look up to her, thinking that she was pretty. Getting on video and showing her face sans makeup was a liberation and a breakthrough that catapulted her to Youtube success. Her tagline, "Helping others live beautifully inside and out," is true to the content she puts out by featuring science-based skincare, cruelty-free makeup, and healthy living content. Authenticity is not something commonplace in digital marketing. Being able to succeed in the online space as a model with acne has taught her that sharing her struggles & successes while following her dream helps others achieve theirs! Stay tuned for the full story! Here are the key areas we covered in this episode: ☑️ Hear the inside scoop on Cassandra's regrets and secrets of what she could have done differently before hitting 1 million-plus subs on Youtube and two million on social media. Best tips you need to hear to grow your channel! ☑️ Do you have doubts with Imposter Syndrome as you establish your authority online? Know practical steps and the mindset you need to be successful and learn how to handle naysayers and keyboard warriors. ☑️ The analytics is as important as it can be overwhelming. If you're not a numbers person, if you're creative, that is OK. Find someone who can do the job for you and delegate. Work to your strengths and go get your channel up and running! Listen to how Cassandra learned this valuable lesson years later. ☑️ When do you decide to stop doing everything yourself and start getting help? If you're starting, if you have less than ten followers across all social media, you're going to have to do it yourself to start. But the second you get one hundred followers, you need to start thinking, what am I not doing well enough? Where can I delegate? Once you hit that first thousand followers, start pushing them onto other platforms and start delegating out. ☑️ Monetization strategies so you can attract your people to you and earn money while you sleep.  YouTube is a marathon, not a sprint. Pick yourself up and start running! CONNECT WITH CASSANDRA BANKSON YouTube: 1.41M subscribers (Cassandra Bankson)  https://www.youtube.com/user/DiamondsAndHeels14 Instagram: 109k follows(@cassandrabankson)  Facebook: 69K followers (Cassandra Bankson) For questions: diamondsandheels14@gmail.com For promotional or business inquiries: biz@cassandrabankson.com  DON'T MISS MORE "VIDEO MARKETING FOR BUSINESS" EPISODES!  Loved this episode? Head on over to my Facebook page so we can stay connected. I share video marketing for business content weekly for entrepreneurs, coaches, consultants, and marketers in our digital space. Let's have your audience binging on your content like it's Netflix on a Saturday night! https://bit.ly/339gdv3  

How to Build a Community Online with TikTok Influencer, Maayan Gordon   On the Video Marketing for Business podcast, I teach the essence of video marketing and the opportunity it presents to connect with your audience more effectively and globally. In this week's episode, we are joined by Maayan Gordon who found huge success on TikTok and Linkedin.   Maayan Gordon has been in digital marketing for 10+ years now. She dropped out of college to do copywriting full time and started her first business 2K Diffuser Beads, sold a smoking accessory both B2C and B2B with great success through social media marketing. After that, Maayan successfully ran a graphic design and sticker printing business before starting a glassblowing business which she's now been running for the past 5 years.   Growing her TikTok following to more than 2 million followers and LinkedIn to more than 30,000 in less than a year. In her newest venture, she teamed with Jesse Johnson to form Champion Empire. The goal is to EMPOWER and EQUIP people from all over the globe to be leaders in the business community.   Business is about building community, it's about serving people. Communities serve people best, which means that even if you can serve someone by yourself, a community can offer more support and resources generally.    It's amazing how sharing your passion to the community creates such a positive impact. As for Gordon, glassblowing is a great platform to showcase her love for art, which eventually got discovered through TikTok.    Stay tuned for the full story!   Here are the key areas we covered in this episode:    ☑️ How Gordon's TikTok journey started. Instead of just building a brand around her business, she ended up building brands around herself, which was never the intention. Make sure you don't miss the exciting backstory.   ☑️ How Gordon got invited to join TikTok Learning Fund and TikTok Learning Creative Program. (She also talks about TikTok verification criteria and why some users with million followers aren't yet verified!)   ☑️ Tamara's experience on YouTube, where she experienced an explosive growth that led her to direct more documentary films, won many awards, and film festivals were sold-out all-over Seattle and California!    ☑️ LinkedIn is Gordon's analysis platform. It's the place where she likes to establish authority by sharing her insights, opinions, and analysis like a science lab. How is the content strategy different for TikTok?   ☑️ Hear Gordon's story about whole glassblowing trade shows, organizing more intimate and exclusive parties, building good memories around unique experiences, and how social media changed her life. It's a roller coaster ride!   ☑️ Top reasons why TikTok isn't working for you and practical steps you can take to be successful in this digital platform. People get confused because they think social media is a numbers game when it's a people game.   ☑️ Almost every business is starting to realize that they need to make content even if, traditionally, their industry doesn't market that way. See how Gordon's perspective changed when it comes to “relationships.    ☑️ Top LinkedIn strategies so you can attract people to connect with you, such as posting a valuable comment on someone else's post and many more tips you haven't heard elsewhere. It's time to level up your LinkedIn content!   CONNECT WITH MAAYAN GORDON   TikTok: 2.2 Million (@worldofglass) Instagram: 38K (@maayangordonmedia) YouTube: 800 subs - https://www.youtube.com/user/maayangordon   Company website: maayangordonmedia.com   OR, you can also email her at maayan@championempire.net to set up a phone call or zoom intro meeting.    STAY TUNED FOR MORE “VIDEO MARKETING FOR BUSINESS” EPISODES!   Watch the full version on YouTube: https://bit.ly/319tUHA   Or listen wherever you get podcasts! You can also subscribe and listen here: https://apple.co/33biW75.   Loved this episode? Head on over to my Facebook page so we can stay connected. I share video marketing for business content weekly for entrepreneurs, coaches, consultants, and marketers in our digital space. Let's have your audience binging on your content like it's Netflix on a Saturday night! https://bit.ly/339gdv3  

How to Grow on TikTok with Amanda Jaeger On the Video Marketing for Business podcast, I teach how video marketing helps you raise awareness, create engagement, and drive sales. In this week's episode, we are joined by Amanda Jaeger, a full-time journalist who's gone viral on TikTok.  Here's the truth about growing your online followers: Things are changing, and people don't want to watch robotic people on television anymore. They want somebody that they're going to go to Instagram, TikTok, or Facebook and see what they're doing in real-life as human beings.  The criticism is real, but the confidence to be who you truly are wins every single time. This world will try to make you be somebody that you may not be, especially with social media, with all the trends, with what you're seeing other influencers doing. Have the courage to be yourself and make content that feeds your soul! Ready to get inspired by her story? Here are the key areas we covered in this episode:  ☑️ Amanda Jaeger's TikTok journey: How she went from 60,000 on Facebook to 81,000, then, 9,000 to nearly 33,000 on Instagram. Going viral, hitting million views, and multiple companies reaching out for brand deals! ☑️ Ready to take your TikTok strategy up a notch? Discover how the TikTok algorithm works based on a combination of factors. ☑️ Why picking random hashtags doesn't work. The worst thing you can do is assume that random hashtags that don't relate to your videos will be super successful, and you end up wasting space on the caption area. ☑️ Amanda Jaeger's TOP 3 secrets to growing your TikTok and why it has a totally different vibe than other social media platforms like Facebook and Instagram. ☑️ Why it's essential to interact with people that are commenting on your TikTok videos and highly recommended video length that works every time. ☑️ The power of consistency, authenticity, and passion. Be someone who truly wants to build genuine connection with your audience.  You can follow Amanda Jaeger on TikTok! @itsamandajaeger Watch the full version on YouTube: https://bit.ly/319tUHA Or listen wherever you get podcasts! You can also subscribe and listen here: https://apple.co/33biW75. Loved this episode? Head on over to my Facebook page so we can stay connected. I share video marketing for business content weekly for entrepreneurs, coaches, consultants, and marketers in our digital space. Let's have your audience binging on your content like it's Netflix on a Saturday night! https://bit.ly/339gdv3  

How to Host a Profitable Virtual Summit with Dr. Mark T. Wade In this week's episode, we are joined by Dr. Mark T Wade, the founder of Viral Summits. Dr. Mark T Wade is the visionary behind the evolution of summits. He has hosted more than 15 of his successful summits over the past six years, having created several 6, 7, & Multi-Seven figure companies using virtual summits. He is the creator of the revolutionary Summit Story Arc and has consulted with some of today's top entrepreneurs on their summits. He's the host of the top-rated Virtual Summit Podcast, inventor of the One-Day Summit, creator of the Virtual Summit Software, and host of Summit Fest Live. When it comes to creating a summit that matters, Dr. Mark is considered the foremost expert on all things summit related. When you work with Viral Summits, you get a dedicated team of professionals that will take care of every detail and guide you through every step of the process to produce an impactful World-Class event. Grab your early bird tickets to Summit Fest Live! https://tamthomp30.krtra.com/t/q4IN6cvEpmlF Here are the key areas we covered in this episode: ☑️ Mark Wade's journey to creating a multi-million-dollar online institute and how he transitioned full-time into the virtual summit software, the first platform ever designed for hosting virtual summits! ☑️ Although most summits make some money, it's really about building an audience that knows you, likes you and trusts you to move forward with your other products and services. Get some smart tips on how to take your collaborative marketing strategy to the next level! ☑️ Overcoming your fear of hosting an online event, generating a profitable event over time, and the benefits of building relationships with the summit speakers. Find out how you can add revenue, prestige, authority, and influence to your business. If you are in the virtual summit/event space or want to host your first virtual event/summit AND join an amazing community of like-minded successful virtual event hosts then you need to have Summit Fest Live on your calendar. Feb 3 – 5th, 2021 in NEW ORLEANS! Loved this episode? Please subscribe and ring the bell and mark "all" to be sure to receive weekly notifications. I share video marketing for business content weekly for entrepreneurs, coaches, consultants, and marketers in our digital space. Let's have your audience binging on your content like it's Netflix on a Saturday night! Looking to grow your Youtube, podcast and social presence online to be omnipresent across all platforms? Apply for Broadcast Your Authority today. https://broadcastyourauthority.com

How to Promote a Video Podcast On the Video Marketing for Business podcast, I teach the essence of video marketing and the opportunity it presents to connect with your audience more effectively and globally. In this week's episode, you'll learn how to promote a video podcast. This can also apply to those who have an audio podcast. I encourage you to think BIG in 2021, add the video element if you have not. I'm excited to see you reach much success on your podcast journey. Some people don't know the reason behind what they do, so they tend to lose track when tough times. Seriously, if you have an existing podcast, it's time to revisit your WHYs.   Here are the key areas we covered in this episode: How you should think bigger on how you share your content. Is your audio podcast formatted on video yet? Are you sending your weekly show to your email list? Are you embedding your podcast on your website? Well, you should! Ranking the right keywords can make or break your website. You have to deliver content based on the market's demand. Why consistency can take your podcast to the next level. Your compelling content might be the next public's favorite! Why not work directly with a producer with an in-house team to take care of everything you need? All you have to do is push record and my team will handle the rest for you. Apply for Broadcast Your Authority today: https://broadcastyourauthority.com/

Making A Video Podcast On this episode of the Video Marketing for Business podcast, I share 4 steps to consider when making a video podcast. This gives you the opportunity to connect with your audience more effectively and globally. You'll learn how to get started with your video podcast journey. Podcasting is soaring in popularity and is considered a strong marketing asset because this is a fresh platform for a massive audience to hear different perspectives. It's definitely a great box to tick within your marketing strategy! Here are the 4 key areas I will cover in this episode: Know your recording options. Video podcast appearance. Editing a video podcast. Where is your video podcast being distributed? Why not work directly with a producer with an in-house team to take care of everything you need? All you have to do is push record and we will handle the rest for you. Apply for Broadcast Your Authority at https://broadcastyourauthority.com Or listen wherever you get podcasts! Listen to the audio version, and please leave us a review on iTunes. https://apple.co/33biW75.

How to Start a Video Podcast   On the Video Marketing for Business podcast, I teach the essence of video marketing and the opportunity it presents to connect with your audience more effectively and globally. In this week's episode, you'll learn the reason how to start your podcast and how to be successful at it.   I'm excited to see you reach a skyrocketing success on your podcast journey. Some people don't know the reason behind what they do, so they tend to lose track when tough times come crashing like an ocean wave! Seriously, if you have an existing podcast, it's time to revisit your WHY and 7 things to consider when starting your video podcast.   Here are the key areas we covered in this episode:  Identifying your biggest motivation behind wanting to start your podcast.  Find the perfect name for your podcast that will entice people to be your solid followers. Never compromise the creativity of your podcast name.  Know and dominate your business niche. What problems are you solving for your audience?  Selecting the right platform for your podcast website. Are you torn between choosing audio and video podcasting? You can have the best of both worlds!  Ranking the right keywords can make or break your website. You have to deliver content based on the market's demand. Why consistency can take your podcast to the next level. Your compelling content might be the next public's favorite!    Why not work directly with a producer with an in-house team to take care of everything you need? All you have to do is push record and we will handle the rest for you. Apply for Broadcast Your Authority at www.broadcastyourauthority.com   Watch more episodes just like this on Youtube: https://bit.ly/319tUHA   Or listen wherever you get podcasts! You can also subscribe and we appreciate your review on Apply Podcasts: https://apple.co/33biW75.   Loved this episode? Head on over to my Facebook group so we can stay connected. I share video marketing for business content weekly for entrepreneurs, coaches, consultants, and marketers in our digital space. Let's have your audience binging on your content like it's Netflix on a Saturday night! https://www.facebook.com/groups/broadcastyourauthority/  

Lesson Learned from Shark Tank with Shelly Ehler   On the Video Marketing for Business podcast, I teach the essence of video marketing and the opportunity it presents to connect with your audience more effectively and globally. In this week's episode, we are joined by Shelly Ehler as she shares the valuable lessons that she learned from Shark Tank.    We tend to be naïve and think that reality TV shows are similar to what we see in real life. We may have already watched tons of real-life stories on television, but the point is, some people don't see the behind-the-scenes of every business out there. There's a lot of lessons and pain behind those doors. To give hope to all aspiring and existing entrepreneurs worldwide, this is a MUST-HAVE episode that will inspire you to believe in yourself.    Here are the key areas we covered in this episode:  The biggest misconception about being on a popular TV show like Shark Tank, aside from the fact that it's not a shopping network show. If you're an aspiring entrepreneur, her story can be your source of inspiration to finally launch your dream business. How gratitude attracts abundance according to Shelly Ehler's experience and how speaking & coaching opportunities came (and eventually became her new passion!) AHA moments of a business owner that will empower you to support local entrepreneurs.    Or listen wherever you get podcasts! You can also subscribe and listen here: https://apple.co/33biW75.   Loved this episode? Head on over to my Facebook page so we can stay connected. I share video marketing for business content weekly for entrepreneurs, coaches, consultants, and marketers in our digital space. Let's have your audience binging on your content like it's Netflix on a Saturday night! https://bit.ly/339gdv3  

Grow Your Influence on Instagram On the Video Marketing for Business podcast, I teach the essence of video marketing and the opportunity it presents to connect with your audience more effectively and globally. In this week's episode, you'll learn how to grow your influence on Instagram with Christina Tan.  Instagram has become one of the most popular social media channels and has the highest interaction rate than all other channels. Nowadays, it's challenging to create a compelling Instagram profile due to the rising numbers of international influencers. You must assess what techniques work for you. Let's get some pro tips from a travel influencer! Here are the key areas we covered in this episode:  Be empowered to monetize your passion and make a difference across the globe — featuring Tamara's journey to becoming a female CEO.   Super actionable and powerful strategies for Instagram beginners to skyrocket their Instagram growth and create a highly engaging profile — proven and tested by Christina Tan. The crucial details you must include on your Instagram account. The importance of brand collaboration, how you can use it as a stepping stone once you hit your ten thousand followers mark, and how to take advantage of the local/international opportunities through this social media platform.  How to have a digital marketing that works through a specific niche.  Get inspired to stand up as a leader in your niche through the story of these two empowered women — Tamara Thompson and Christina Tan.  Follow Christina Tan on Instagram https://www.instagram.com/sassychris1/ Or listen wherever you get podcasts! You can also subscribe and listen here: https://apple.co/33biW75. Loved this episode? Head on over to my Facebook page so we can stay connected. I share video marketing for business content weekly for entrepreneurs, coaches, consultants, and marketers in our digital space. Let's have your audience binging on your content like it's Netflix on a Saturday night! https://www.youtube.com/playlist?list=PLZd1vazSXmNFPgUFdGtG-Iuu1yC1kgKPH

On the Video Marketing for Business podcast, I teach the essence of video marketing and the opportunity it presents to connect with your audience more effectively and globally. In this week's episode, you'll learn the difference between a joint venture vs. partnership with my guest, Charles Byrd.  Charles Byrd is a Silicon Valley Veteran. He's excellent in building relationships that lead to recurring revenue from endless qualified leads – through direct outreach, joint ventures, and integrated partnerships. His proven system allows him to book 2-6 joint ventures per week. He has worked with an array of heavy-hitting entrepreneurs and business clients – some have worked directly with Steve Jobs, Howard Schultz, and more. Don't miss out on this opportunity to work with him! He has designed solutions for CEOs and entrepreneurs to meet their goals better. http://www.charlesbyrd.com/ Here are the key areas we covered in this episode:  Strategic approaches that allow you to build business relationships during this time. Charles Byrd also talks about affiliate launches where you get a bunch of partners on board to promote a particular product, program, or webinar all at the same time. See how this common type of joint venture relationship can benefit your business! What's the difference between STRATEGIC PARTNERSHIP VS. JOINT VENTURE relationships? Let's hear it from a globally recognized leader who has what it takes to organize your team, reduce your anxiety, and X2 YOUR BUSINESS!  Our world is a different place than it was a few months ago. This is your chance to take your roadmap for the year. Learn the practical ways to keep moving forward in a pandemic.  Watch the full version on YouTube: https://bit.ly/319tUHA Or listen wherever you get podcasts! You can also subscribe and listen here: https://apple.co/33biW75. Loved this episode? Head on over to my Facebook page so we can stay connected. I share video marketing for business content weekly for entrepreneurs, coaches, consultants, and marketers in our digital space. Let's have your audience binging on your content like it's Netflix on a Saturday night! https://bit.ly/339gdv3

On the Video Marketing for Business podcast, I teach the essence of video marketing and the opportunity it presents to connect with your audience more effectively and globally. In this week's episode, you'll learn what to wear on camera for YouTube videos. Many people don't realize that every small detail matters — including wardrobe choices before shooting a video. You don't need to be a fashion icon to understand that your video marketing's success requires excellent attention to detail. This episode is packed with a handful of video fashion do's and don'ts to keep in mind.  Here are the key areas we covered in this episode:  Picking the best background color for shooting video and reducing the level of distraction by avoiding high-contrast clothing. What are the clothes you strictly SHOULDN'T wear! (and RECOMMENDATIONS to make you look stylish and professional) Cross out the clothes with writing, brands, and icons on your list! (The post-production team may have to blur out those things) Watch the full version on YouTube: https://bit.ly/319tUHA Or listen wherever you get podcasts! You can also subscribe and listen here: https://apple.co/33biW75. Loved this episode? Head on over to my Facebook page so we can stay connected. I share video marketing for business content weekly for entrepreneurs, coaches, consultants, and marketers in our digital space. Let's have your audience binging on your content like it's Netflix on a Saturday night! https://bit.ly/339gdv3

On the Video Marketing for Business podcast, I teach the essence of video marketing and the opportunity it presents to connect with your audience more effectively and globally. In this week's episode, we talk about education and entertainment with Actor Glenn Morshower and Video Influencer Ken Walls. Research shows that connection to other people through shared experience strengthens our psychological resilience. This pandemic has allowed us to hit the reset button and taught us how to respond to adversity. Don't miss out on my new episode, packed with words of wisdom and resiliency stories from Ken Walls and Glen Morshower.   Glenn Morshower is an actor and producer from Dallas, Texas. He is known for The Resident (2018), Bloodline (2015), and Transformers: Dark of the Moon (2011). He started his acting career in 1975 with the leading role in the movie Drive-In (1976). He usually plays the role of military commanders or law enforcement officers. Ken Walls founded Client Solution Innovations in 2007. After spending his entire adult life going from building businesses and being wildly successful in losing businesses and being broke, he came to understand it was not his ability holding him back but his mindset. His mission is to help entrepreneurs scale their business.  Here are some of the key areas we covered in this episode:  If money is the reason for what you're doing, everything will eventually collapse! Let service, truth, and love be your priority. Get a mind-blowing viewpoint on MONEY and HAPPINESS.  We get permanently attached to temporary and fleeting things, then wonder why our happiness never lasts — from the perspective of a successful business leader who experienced homelessness in the past. It's not an accident that you came across this episode — get ready to get inspired, laugh, and your inner wisdom to be awakened by our spontaneous conversation. I promise you, IT'S DEFINITELY WORTH LISTENING!  Watch the full version on YouTube: https://bit.ly/319tUHA Or listen wherever you get podcasts! You can also subscribe and listen here: https://apple.co/33biW75. Loved this episode? Head on over to my Facebook page so we can stay connected. I share video marketing for business content weekly for entrepreneurs, coaches, consultants, and marketers in our digital space. Let's have your audience binging on your content like it's Netflix on a Saturday night! https://bit.ly/339gdv3

On the Video Marketing for Business podcast, I teach the essence of video marketing and the opportunity it presents to connect with your audience more effectively and globally. In this week's episode, you'll discover the five hacks to help grow influence and following.  Imagine the pressure when you have thousands of followers craving for your next post.  If you have the burning desire to succeed as a social media influencer, you must understand one thing: growth results don't happen overnight. It takes a lot of hard work, perseverance, and consistency.    Here are the key areas we covered in this episode:  How I started producing a documentary film (sold at IndieFlix!) and ended up segmenting videos out from full length into micro-content. How gaining 800,000 views to one of my channels in less than three weeks became an eye-opener experience for me. How to align your content strategy with your audience. How can you effectively create content that helps both you and your audience reach your respective goals? Affiliate marketing opportunities and the benefits of keyword research for search engine optimization. How commitment and consistency in your content strategy give you a competitive advantage.  Collaborations can be a powerful way to gain more exposure, increased subscribers, and longer watch times. (Helpful tips on how you can reach out to influencers so that they can't say no) Watch the full version on YouTube: https://bit.ly/319tUHA Or listen wherever you get podcasts! You can also subscribe and listen here: https://apple.co/33biW75. Loved this episode? Head on over to my Facebook page so we can stay connected. I share video marketing for business content weekly for entrepreneurs, coaches, consultants, and marketers in our digital space. Let's have your audience binging on your content like it's Netflix on a Saturday night! https://bit.ly/339gdv3

On the Video Marketing for Business podcast, I teach the essence of video marketing and the opportunity it presents to connect with your audience more effectively and globally. In this week's episode, you'll learn about the powerful tools for Facebook live streaming.   It's beyond fascinating how technology makes it easy and uncomplicated for us to go live from our mobile device and be seen globally. Now, streaming to multiple destinations on major social networks is easier than ever! Let me help you REACH THE LARGEST POSSIBLE AUDIENCE you've never had before.  Listen to this episode to discover: ECAMM LIVE - lets you shoot and can be connected to a professional camera. Be.Live TV, a great app that streams to Facebook and YouTube. StreamYard allows you to go live to LinkedIn as long as you prove that you have authority within your niche. Watch the full version on YouTube: https://bit.ly/319tUHA Or listen wherever you get podcasts! You can also subscribe and listen here: https://apple.co/33biW75. Loved this episode? Head on over to my Facebook page so we can stay connected. I share video marketing for business content weekly for entrepreneurs, coaches, consultants, and marketers in our digital space. Let's have your audience binging on your content like it's Netflix on a Saturday night! https://bit.ly/339gdv3

On the Video Marketing for Business podcast, I teach the essence of video marketing and the opportunity it presents to connect with your audience more effectively and globally. In this week's episode, you'll learn about my highly recommended YouTube video backgrounds.  Did you know that determining the background (a.k.a. backdrop) for your professional video shoot will have a significant impact on your story? With a vast range of themes, I know it's hard to decide — and you might even be enticed to use all your favorites. Remember, your background should play a supporting role in your video, so let's not make it too distracting.   Let's create that PERFECT VIDEO that will HOOK your audience, and want to learn more about who you are as an expert in your niche.  Watch the full version on YouTube: https://bit.ly/319tUHA Or listen wherever you get podcasts! You can also subscribe and listen here: https://apple.co/33biW75. Discover the proven influencer system that my client used to rank next to Beyoncé's video! https://broadcastyourauthority.com/ Loved this episode? Head on over to my Facebook page so we can stay connected. I share video marketing for business content weekly for entrepreneurs, coaches, consultants, and marketers in our digital space. Let's have your audience binging on your content like it's Netflix on a Saturday night! https://bit.ly/339gdv3

On the Video Marketing for Business podcast, I teach the essence of video marketing and the opportunity it presents to connect with your audience more effectively and globally. In this week's episode, you'll learn more about the importance of focusing on a specific niche.   Today, we find that creating killer content is the hottest trend! How do you stand out if the competition is fierce out there? You may provide multiple products or services that help serve a broader audience, but specializing in one area enables you to distinguish your business. Remember, try not to complicate your niche. Please keep it simple and, more importantly, make sure you do the necessary research to attract the right people. Watch the full version on YouTube: https://bit.ly/319tUHA Or listen wherever you get podcasts! You can also subscribe and listen here: https://apple.co/33biW75. Loved this episode? Head on over to my Facebook page so we can stay connected. I share video marketing for business content weekly for entrepreneurs, coaches, consultants, and marketers in our digital space. Let's have your audience binging on your content like it's Netflix on a Saturday night! https://bit.ly/339gdv3

On the Video Marketing for Business podcast, I teach the essence of video marketing and the opportunity it presents to connect with your audience more effectively and globally. In this week's episode, you'll learn more about content marketing.  Content marketing is a great way to engage with your target audience online, grab more attention, and turn prospects into sales. All it takes is for you to figure out which channel is right for you and focus on that platform. Watch the full version on YouTube: https://bit.ly/319tUHA Or listen wherever you get podcasts! You can also subscribe and listen here: https://apple.co/33biW75Loved this episode? Head on over to my Facebook page so we can stay connected. I share video marketing for business content weekly for entrepreneurs, coaches, consultants, and marketers in our digital space. Let's have your audience binging on your content like it's Netflix on a Saturday night! https://bit.ly/339gdv3

On the Video Marketing for Business podcast, I teach the essence of video marketing and the opportunity it presents to connect with your audience more effectively and globally. I've always loved being in front of the camera since I was seven years old. Along the way, I discovered YouTube, and I fell in love with storytelling through high-quality video production. With my extensive experience in filmmaking, I completely understand that not everyone has the confidence to be in front of the camera. I want to be the first person to tell you, THAT'S OKAY! We are all a work in progress, but the more you work with video, the less intimidating it will feel over time. Listen to this episode to discover:  Are you camera-ready?  The best practices for overcoming your nerves on camera. What is the right messaging for your brand? How to position yourself as an authority on camera. Watch the full version on YouTube: https://www.youtube.com/user/SeriousTakePro/videos  or listen wherever you get podcasts! You can also subscribe and listen here: http://bit.ly/videomarketingforbusinesspodcastLoved this episode? Head on over to my Facebook page so we can stay connected. I share video marketing for business content weekly for entrepreneurs, coaches, consultants and marketers in our digital space. Let's have your audience binging on your content like it's Netflix on a Saturday night! https://www.facebook.com/broadcastyourauthority

Video Marketing for Business Episode 10: Influencer Marketing What's the first thing that pops into your mind when you hear the term influencer marketing?  Today, there are many ways to grow your channel and become an online influencer since we already have different platforms like YouTube, Facebook, Instagram, TikTok, and many more. Influencer marketing is something that is being sought after by many now because they want to make money online by doing something that they love.  Before you hit the play button, let me tell you what the BEST part is: If you can successfully position yourself as the authority with massive online followers, you can attract big brands out there to collaborate with you and reach the marketplace effectively through you.  Listen to this episode to discover:  Tips and strategies to grow your social media channel  Legit ways to generate money through brand deals and collaborations. What affiliate marketing is about and how you can attract big brands to work with you. Watch the full version on YouTube: https://www.youtube.com/user/SeriousTakePro/videos  or listen wherever you get podcasts! You can also subscribe and listen here: http://bit.ly/videomarketingforbusinesspodcast Loved this episode? Head on over to my Facebook page so we can stay connected. I share video marketing for business content weekly for entrepreneurs, coaches, consultants and marketers in our digital space. Let's have your audience binging on your content like it's Netflix on a Saturday night! https://www.facebook.com/broadcastyourauthority

Do you remember when Facebook bought Instagram back in 2012? Here's another revelation for you . . .  Facebook has launched its latest video conferencing feature, Messenger Rooms, which allows up to 50 people to video chat. They are ready to compete with services like Zoom, Skype, Google Meet, and Microsoft Teams, as more people turn to video chat during coronavirus lockdown. Basically, it's almost like going into a zoom meeting where you can do it strictly from your app. When you grab your smartphone, you can easily open the messenger app, tap the people tab at the bottom right of the screen, and tap Create a Room.  Once you do that, you're going to see different options, and once you're done creating an activity, you'll see who's invited. Did you know that you can pre-schedule it so that people are notified of it beforehand? This is an incredible option for many people who are at home right now.    I was on a live stream yesterday on a virtual event with some great influencers like Mike Dillard, a famous marketer in the space. And somebody had asked, "Could you actually record these?" And by doing the research and testing it out, it looks like that you can click the start broadcast option.  Once you've done that broadcast, it gives you the option to record so you can download after the broadcast has ended. Once you start broadcasting, you can also remove and prevent any notifications coming in to disturb you while you're online in this room. What's cool is it populates a link that you can share out. Let's say you forgot to invite some people, and you have this link that pops up. You could copy and paste the meeting link and then put it in messenger if you'd like to, which means you can always add someone even during the actual session if you forgot to send them an invitation or remember them on the spot as you are speaking.  In this episode, you'll learn: How to utilize Facebook's Messenger Rooms whether it's for personal or business use Watch the full version on YouTube: https://www.youtube.com/user/SeriousTakePro/videos or listen wherever you get podcasts! You can also subscribe and listen here: http://bit.ly/videomarketingforbusinesspodcast Loved this episode? Head on over to my Facebook page so we can stay connected. I share video marketing for business content weekly for entrepreneurs, coaches, consultants, and marketers in our digital space. Let's have your audience binging on your content like it's Netflix on a Saturday night! https://www.facebook.com/broadcastyourauthority

How Healthcare Professionals Are Using Video for Awareness In this week's episode, Tamara Thompson talks about how healthcare professionals are using video for awareness, together with her special guest, Melissa Batchelor, PhD, RN, FNP, FGSA, FAAN. Melissa Batchelor earned her Master of Science in Nursing as a Family Nurse Practitioner (FNP) from the University of North Carolina Wilmington (UNCW) School of Nursing (SON) in 2000. She enjoyed working with the complex medical needs older adults experienced more than any other population, so after graduation, she started working with a geriatric practice in Wilmington, North Carolina. She worked full-time for five years as FNP in geriatric primary care across many long-term care settings (skilled nursing homes, assisted living, home, and office visits). She transitioned into academic nursing in 2005, joining the faculty at UNCW SON as a lecturer. She has maintained her clinical practice and board certification, while her primary roles have been as a Nurse Scientist and Nurse Educator. Part One of ‘How Healthcare Professionals Are Using Video for Awareness' Lately, a lot of nurses are utilizing Ted Talks and social media to communicate a message of how important it is to stay home and stay safe during this time since they are the ones who are mostly exposed to the coronavirus. Considering that we're losing so many lives due to the COVID-19, people should take things seriously within the media. But unfortunately, some don't understand the importance of social distancing to help prevent the virus spread, how to use a mask properly, how to put gloves on, and many people don't have any knowledge when it comes to national infectious disease emergency plans. And that's where the nurses and health care professionals need to step up and share more valuable information and awareness.  The US has the largest segment of the healthcare workforce. If they can utilize social media and use their influence, they can pass on accurate information and continue to reinforce the essential messages from the CDC. You have to be kind of a self-directed learner to educate yourself about what you don't understand. Part Two of ‘How Healthcare Professionals Are Using Video for Awareness' There's an excellent opportunity for leaders in the health care industry to use more PR to reach out to more of the news stations. The news stations are still looking for different creative stories of people that have good lighting within their own space, and the journalists are reporting from home. This particular war is a war of inaction, which is the part the public doesn't understand. And in this situation, the way to take control of it is not to go out. That's the hardest part that people are struggling with. This is a war, but it's not a warlike 1917. This is like a war within our own country, but also within multiple countries at this point.  Hopefully, more health care providers continue to put themselves out there in the media, podcasts, and videos just to spread more awareness because people are looking for leadership as well as education. How To Connect With Melissa Batchelor, PhD, RN, FNP, FGSA, FAAN https://melissabphd.com/ https://melissabphd.com/podcastblog/ https://www.youtube.com/channel/UCs8oeiZlJGQJzTE6Yan4hXw Next Steps: Are you ready to establish your authority with video marketing? Broadcast Your Authority has a reliable and cohesive team that drives results, and return of investment for your business. Have your audience bringing on your content like it's Netflix on a Saturday night. http://broadcastyourauthority.com

Helping Small Business During A Time of Uncertainty with Amanda Dake Many people want to expand their reach outside of their brick and mortar walls. They're ready to get their message out to the masses. Some people get caught up in not understanding the online space. Right now, we have a much more significant reason to do this. Brick and mortars are closed down for the most part. We're in a time frame with a lot of uncertainty. In this week's episode, Tamara Thompson welcomes Amanda Dakes as her special guest. They talk about serving some of those brick and mortar businesses in terms of switching their revenue online. Part One of ‘How to Bring a Brick & Mortar Business Online During Time of Uncertainty' Since the coronavirus outbreak, have you ever thought of how you can stay relevant? How you can stay in front of people? It's not about making money all the time. It's about the long game ahead of us. Being of service. Once all of this is over, they're going to remember that you were contributing and filling that gap for them. Later, whenever they're ready to make that move financially, they're going to come to you first. “People are looking for leadership as well as expertise right now because they want to continue to thrive.” — Tamara Thompson  Now is the perfect time to be seen. Everybody's stuck at home and will probably see your content. Consider asking yourself these questions: How are you spending your time when you're at home?  Are you taking advantage of creating video content?  Are you doing live streams on Facebook? How can you get that engagement with people?  What would you be willing to do for some businesses struggling right now?  What kind of questions are people reaching out to you about? Can you go to your audience and ask them what they need help with? These are some of the questions you may need to start thinking about. The list goes on. There are many creative ways to put yourself out there in the media. If you are a business owner that has an idea for an online program or course. Right now is the best time to put that together. What else are you doing? You don't need to offer your services for free just because there's a global crisis. It doesn't mean that people aren't willing to buy and invest in your service. They're looking for leadership as well as expertise right now. They want to continue to thrive. They're looking for experts with programs and services that will help their business.  Regardless of what's going on around us, if somebody comes to you for help and they're ready to move forward, then offer them the opportunity to enroll in your programs. Nobody has events right now physically, but there are ways to optimize this virtually. Use your expertise. Figure out how to pivot that into working with the current situation. It doesn't mean you're all of your programs and services behind. Part Two of ‘How to Bring a Brick & Mortar Business Online During Time of Uncertainty' It's really a mindset thing at this point. People are almost giving up on themselves. You could be stuck in your house for six months and just go crazy. Because you're not used to this entrepreneurial life. To give people sanity, it would be helpful if you create online courses, products, membership sites, podcasts, or any content that helps you build your business and authority. It's the people that are consistent right now that are going to be remembered. “This is the best time to help people create content that can be launched in the next thirty days or sooner.” —  Tamara Thompson  Sometimes, you're just a little too close to what you do, and you're stuck. So, it's really nice to be the catalyst to move them out of that space and encourage them to start thinking differently than others. There's an opportunity right now to put on actual live events. You can invite others to join in. Think about anything that you do in your current business. You could be available online to help keep that momentum. So people can check some of these things off their lists.  Maybe you want to offer online membership, course or program. Perhaps you want to launch a lead generation campaign to start capturing email addresses. Perhaps you do want a YouTube channel. Pick one thing and focus on it at least for a week. If you don't have an online presence right now, the sooner you start the process of having an online presence, whatever that looks like for your business, the sooner you can be ahead of the game. You can stay in touch with your client base, offering them services and planning a fun party at your business after this is over. Like, who knows what you could be doing if you already had started that? If you haven't started, now's a perfect time to go ahead and jump in on the online game or create. How To Connect  Are you ready to establish your authority with video marketing? Get FREE instant access to: "Broadcast Your Authority", A Revealing Video Series for Mastering High-Quality Videos From The Comfort of Your Home. https://you.broadcastyourauthority.com/ Connect with Amanda Dake https://amandadake.com/12 https://amandadake.com/podcast https://amandadake.com/interview36757588  

Publicity Opportunities During The Coronavirus Outbreak With Guest Christina Daves Publicity offers many networking opportunities because it forms connections, influence decisions, and motivates change. During a pandemic, there are many ways for you to get media attention. And, you don't have to be a doctor or medical professional to get publicity right now. In this week's episode, Tamara Thompson welcomes her special guest, Christina Daves, as they talk about publicity opportunities during the coronavirus. Christina Daves is the President of CastMedic Designs, a publicity expert, on-air personality, a motivational speaker and trainer. She launched PR for Anyone® to help small business owners, entrepreneurs, authors, and professionals from multiple industry sectors learn how to easily and effectively generate their publicity. Her profitable strategies and experiences inspired her to write a bestselling book, PR for Anyone™ 100+ Affordable Ways to Easily Create Buzz for Your Business, providing over 100 tips to gain free media exposure and The DIY Guide to FREE Publicity. She has over 75,000 online fans and has appeared on stations across the country on NBC, CBS, FOX, and ABC, where she hosts a monthly segment on Good Morning Washington. Nationally, Christina Daves appeared on not only The Steve Harvey Show but also the Today Show and Dr. Oz. She has partnered with brands like Amazon, Home Depot, Bed Bath Beyond, Kohls, Ace/The Grommet, Tristar Products, Sharper Image, and OXO to feature their products as well as many local inventors to help them get noticed. Part One of ‘Publicity Opportunities during coronavirus with guest Christina Daves' During this time where we all witness the market slowly crashing, people are relying on industry leaders who are into the digital marketing space. They need guidance on how they can continue to build influence and authority online. It's just about the creativity aspect at this point. “People who want to build influence and authority online are looking for business leaders with knowledge in digital marketing.” — Tamara Thompson  You need to do something and surround yourself with the same people who take their business seriously. You can help give hope to many business owners out there whose profits are starting to shrink. You need to think about getting yourself in the media and come up with topics that people can relate with. Part Two of ‘Publicity Opportunities during coronavirus with guest Christina Daves' Everybody is online. Everybody is watching TV. Everybody is doing things with their mobile devices ten times more than they were before. And they have all the time in the world to view your content. So, there are tons of opportunities for you to be seen and heard through the PR and media right now. There are many people out there wanting to learn how things in the digital space work. So, it's about helping those people that want to leverage their authority, as well as their knowledge, and provide value in different ways that they just probably haven't thought outside of the box. “Create a high-quality, engaging, value-driven, and heartwarming story that can inspire people during this time.” —  Tamara Thompson  There's a big silver lining here across all industries. There's a lot of bad things going on, but let's hope that something positive can come out of this. Give them some story that's high quality, engaging, value-driven and heartfelt, and something that can inspire people during this time as well. How To Connect Are you ready to establish your authority with video marketing? Broadcast Your Authority has a reliable and cohesive team that drives results, and return of investment for your business. Have your audience bringing on your content like it's Netflix on a Saturday night. Contact us now! http://broadcastyourauthority.com/contact/ Get In Touch With Christina Daves: www.prforanyone.com   

Small Business Owners & Coronavirus “There's an opportunity for other people to have businesses grow online during this time.” — Tamara Thompson (00:53-00:57) What's been on your mind since the pandemic outbreak occurred? Are you being overly optimistic, going with the flow, or in a state of fear? Maybe you're a coach, consultant, online entrepreneur, digital marketer, content creator, or influencer?  Know that there's a significant opportunity for you to put yourself out there. Use social media to offer valuable content. In this week's episode, Tamara Thompson talks about the mindset of business owners during coronavirus. Part One of ‘Mindset for Business Owners During Coronavirus' The world is quarantining themselves at home and on their mobile devices, watching the news. As someone who is in the business world, you have to think about how you can capitalize but also provide value for people by teaching them how to stay positive. You can also help others build their business. Some business owners who got hammered by this pandemic outbreak are hurting. Especially the hospitality and travel industry. They are experiencing a lot of cancellation requests. This is leading to a massive loss in revenue. “Provide value for people who are seeking your advice and leadership.” — Tamara Thompson (05:22-05:26) There are many incentives that you can offer consistently to your current clients. But have you also considered that many people are looking for leaders right now? Why not optimize things that you already provide for people? Maybe you have specific value gifts or mini pieces of training that you can repurpose. Put them out there continuously through live streams. You can reach more people right now through Instagram and Facebook stories. Part Two of ‘Mindset for Business Owners During Coronavirus' There's a huge opportunity for people in the network marketing space. People are seeking leadership. That's what it's about at this point. Have a solid strategy on how you can help people grow their business. Now is the time to build your presence online more than ever. To impact more people. Also, provide offers depending on how much people are willing to invest in you. Maybe you have an entry-level product. You can impact more people with what you have to provide as a leader. “Put yourself out there and keep being the authority in your niche.” —  Tamara Thompson (08:18-08:22) It's all about teaching these passionate people. Find the right products and serve people online. It's a matter of having the right mindset to choose where you want to go despite what's happening in the world. If you know you have the value and expertise, there's no better way right now to put these out there other than creating content. Put yourself out there and keep being the authority in your niche. Lastly, find that incentive that keeps those current clients back. Find ways to get their attention online so you can keep them. How to Get Involved Are you ready to establish your authority with video marketing? Broadcast Your Authority has a reliable and cohesive team that drives results, and return of investment for your business. Have your audience bringing on your content like it's Netflix on a Saturday night. Contact us now! http://broadcastyourauthority.com/contact/

Brand Personality (Using Video to Define Your Brand) “This is who I am, show up, be your authentic self, and broadcast your authority!” — Anthony Melchiorri  Defining your brand should be the first step in your marketing strategy. In this week's episode, Tamara Thompson interviews TV Personality, Anthony Melchiorri, and Hospitality expert, Glenn Haussman about using video marketing to scale your brand. Part One of ‘Brand Personality (Using Video to Define Your Brand)' Anthony Melchiorri is a hospitality expert and television personality who is the creator, co-executive producer, and host of the Travel Channel's hotel turnaround show, Hotel Impossible. Subscribe to his YouTube channel: https://youtu.be/Md6c0sLymfE No Vacancy with Glenn Haussman is the travel industry's most exciting podcast. A fun, fast-paced genre bending program peeling back the travel business veneer. Perfect for road warriors, leisure travelers, and industry insiders, we look behind the scenes of the travel business by sharing stories, experiences, and interviews featuring the industry's biggest names. http://novacancynews.com/no-vacancy-podcasts/ “If you want to build and scale, you need to delegate and outsource.” - Tamara Thompson Many business owners and entrepreneurs try to build their brand rapidly and effectively. But it doesn't end there. You must come up with strategies to scale your business to the next level, such as starting a podcast show. This is a perfect platform to be able to have people find you. Especially those who love to consume video content. Try live streams on Facebook or Instagram. You can upload videos on YouTube. This is very popular. This is where authenticity should step in. Be true to yourself and don't let other people define who you should be. If there comes a time that some of your strategies aren't working, be open to change. Don't sit there and spin your wheels for months. Part Two of ‘Brand Personality (Using Video to Define Your Brand)' For you to keep moving forward in your career, be an individual. People will recognize your uniqueness. Don't just be a name associated with a company. You could be replaced by absolutely anybody. The way to protect yourself is by creating a great personal brand. One that resonates with others. “Just because you have been doing something one way, doesn't mean you should continue that way, be open to change.” —  Glenn Haussman  You bring so much value into this world. All you have to do is to step out of your comfort zone. Show the whole world your confidence. Put yourself out there consistently. Have faith and competence in yourself. If you get stuck somewhere along the way, remember the challenges that made you stronger. If you're passionate about what you're doing, that will motivate you to keep going. If you're making yourself visible through video marketing, keep up the excellent work. Continue to educate, empower, and entertain! How To Connect Anthony Melchiorri is a hospitality expert and television personality who is the creator, co-executive producer, and host of the Travel Channel's hotel turnaround show Hotel Impossible. https://www.facebook.com/anthonyhotels http://www.anthonymelchiorri.com https://www.youtube.com/anthonymelchiorriofficial Glenn Haussman is deeply entrenched in all things hospitality. He hosts a weekly on-demand radio show, is a frequent keynote speaker and is a sought out lodging trends expert with nearly 20 years' experience. He is also an expert eater, frequent concertgoer and can't get his kids to go to bed at night. https://www.youtube.com/channel/UCGTje9Wn4CSw59Bl4HcBadA https://podcasts.apple.com/us/podcast/no-vacancy-with-glenn-haussman/id1120881540 https://podcasts.apple.com/us/podcast/checking-in-with-anthony-glenn/id1425470790 More About Broadcast Your Authority Are you ready to establish your authority with video marketing? Broadcast Your Authority has a reliable and cohesive team that drives results, and return of investment for your business. Have your audience bringing on your content like it's Netflix on a Saturday night. https://broadcastyourauthority.com/home

Tara Brown started the business in 2016 with a successful Kickstarter campaign that raised $46,938 to fund the first production run. Brown searched everywhere for a product that would passively dry hair. When she couldn't find one she liked, she invented it. In this week's episode, Tamara Thompson together with her special guest, Tara Brown, talks about “The Sleep Styler” and provides quick tips, tricks, and resources to build your influence online with video marketing. Part One of Shark Tank “The Sleep Styler” Tara Brown's 'The Sleep Styler' is a system that styles and dries hair while you sleep. The heart of the system is a memory foam tube covered in water-absorbing microfiber. The entrepreneur pitched her heatless hair roller encased in a piece of moisture-wicking microfiber fabric, called The Sleep Styler, on ABC's "Shark Tank". Brown asked for $75,000 for 20 percent of her company but snapped up the first offer from the reality series' shark Lori Greiner. The "Queen of QVC" offered her $75,000 for 25 percent of her enterprise. “Positioning on TV news is important in media.” — Tamara Thompson  Tara's friend helped her shoot a video, which is something she has never done before. She got a call from the casting agent just one week after her Kickstarter launched. The Kickstarter campaign took a lot of pre-campaign work, and it generated $75,000. Tara isn't a massive fan of social media but admits that it helped her tremendously until she stepped into the tank. Moreover, getting involved in TV shows is vital in media because you always get a bump in sales every single time, even if it's just a forty-five-second segment. It also opened more opportunities for her to be connected with different entrepreneurs who wanted her to mentor them. Part Two of Shark Tank “The Sleep Styler” Today, we see a lot of women using different hairstyle tricks, and Tara's 'Sleep Styler' all started in a fantasy of waking up with her hair already dried and styled. At first, she checked online to see if something like it already existed. She went to the fabric district in LA and tried everything absorbent there. And it turns out of all of the different ones, bamboos, and cotton, the human-made microfiber is the most absorbent. Having thought of the shape, it needed to be; the diameter turned out an inch and a half, which is the right size for a curling iron because it makes a big bombshell curl. She contemplated the kind of strap that won't hurt while sleeping. The whole process taught her how to sew and even made her daughter's Halloween costume. “I thrive off of helping people position themselves as industry leaders.” —  Tamara Thompson  The product that Tara originally made for herself turned out to be a huge help for other women who probably had the same hair fantasy for years. This goes to show that everyone has the power to help other people get to their next success. Tamara Thompson, as the CEO of Broadcast Your Authority, shares how rewarding it is to be able to help other people in terms of video marketing. How To Connect Are you ready to establish your authority with video marketing? Broadcast Your Authority has a reliable and cohesive team that drives results, and return of investment for your business. Have your audience bringing on your content like it's Netflix on a Saturday night. Contact us now! http://broadcastyourauthority.com/contact/

11 Innovative Approaches to Improve Video Marketing “Create a catchy video title that attracts views.” — Tamara Thompson (01:23-01:27) Many business owners are investing in a video marketing strategy because the platform provides an excellent opportunity to connect with your ideal clients. In this week's episode, Tamara Thompson talks about 11 innovative approaches to improve video marketing. Part One of '11 Innovative Approaches to Improve Video Marketing' Before anything else, you must know your audience. Ask your clients why did they come to you in the first place, right? What was the problem that they came to you about, for you to help them? Does your content reflect what your audience needs to watch to do your research? What are prospects researching, and what do they want to learn about? “You need a strategic plan to get your video message across powerfully.” — Tamara Thompson (02:09-02:11) Make sure you have proper video descriptions, and tagging is in alignment, which is super critical. Do more in-depth research from keywords that are trending, what is popular, and not on YouTube and Google. Create a spreadsheet on keywords, phrases, and the amount of traffic searching for that content monthly. Make a list of topics that you would like to create videos on then run it through YouTube. See what the topics auto-generate like healing music, healing scriptures, healing meditation, etc. Look for old videos with high view count to know if it is the right phrase to focus on. Also, be sure to analyze the video itself to see where their content or presentation could be lacking to make yours stronger and more original. Create an intriguing title to make sure your content drives results.  The title needs to be just as well-researched as the information it contains. This is the part where almost everyone gets super lazy. Create titles based on keyword research. From there, you can use the titles and to produce compelling and congruent content. It's a process, and if you are hiring a solo videographer, all these steps will likely be missed. Your videos will be missing the critical elements because videographers focus on creative visuals. Find a passionate team, not just about the video but the marketing side as well. Channel the message of the video. Plan out your video messaging strategically. Not everyone is a fantastic talker and can speak off the cusp. Some people write scripts to get the messaging across strategically and powerfully. Make sure to show the benefit, not the feature. So, planning is a critical part of the process. Not only is the research so important, but pre-production is also 85% of the essential part of production in general. List all the different shots that you're needed as a storyboard or a story map. Draw out the simple drawing of any complex shots or transitions. This is optional, but it's helpful at times. Part Two of '11 Innovative Approaches to Improve Video Marketing' Come up with additional creative footage that will make your story pop and come to life. Use video content generated by customers. Ask your favorite customers to be on camera and talk about how your product, service, or experience has benefited them. Film it in a documentary style. Have them feel comfortable doing it without any script. Just prepare them an outline and ask them some questions and provide it for them so they can share their insights honestly. “People who demonstrate passion and energy on camera are more likely to hold a viewer's attention.” —  Tamara Thompson (04:49-04:55) What emotions are you trying to evoke? What do you want your audience to feel after watching your videos? Different kinds of emotions resonate with different people on different levels. For example, if you're a business coach for women, you might consider having more of an inspiring content that stimulates joy. Don't be boring. You're the teleprompter. You need to make sure you don't sound boring, or you're robotic. You can overlay creative visuals or additional footage to spice up your speaking portions. People who demonstrate passion and energy on camera are more likely to hold a viewer's attention than being monotone or boring.   Always make sure you have a call to action in your teaser or full-length videos. Even Facebook stories, wherever it is, have a call to action. It's so important to tell the viewer what to do next. Strategically map it out and be clear about your offers. If you're doing a video for a low tier product, it doesn't make sense to get the person on a phone call. You might offer them to go to free opt-in because you want to build your list. Where do you want your potential customers to go? Is it a Facebook group? Is it subscribe to YouTube? Whatever that is, whatever is most important to you, make sure you figure that out and send them to your call to action. How To Connect Are you ready to establish your authority with video marketing? Broadcast Your Authority has a reliable and cohesive team that drives results, and return of investment for your business. Have your audience bringing on your content like it's Netflix on a Saturday night. Contact us now! http://broadcastyourauthority.com/contact/