Podcasts about w2o group

In this episode of the Data Malarkey podcast, data storyteller Sam Knowles is joined by Shai Reichert, Co-Founder of XDS – a US-based business also known as the Experience Design Studio. Shai has almost 20 years' experience working in web development, user and customer experience. He has held senior roles on both the client side (for Comcast and Rosetta) as well as in digital marketing agencies. Shai spent six years in charge of all things technological at the specialist healthcare agency the W2O Group – now known as Real Chemistry.   Half-a-dozen years ago now, Shai co-founded XDS, where he focuses on the technology and operations necessary to build a positive and robust customer experience for its clients, which are mostly active in healthcare. XDS offers a heady mix of consulting, design thinking, engineering, marketing, and analytics. The company aims to enhance the customer – or patient – experience ‘beyond the pill' for pharma and healthcare companies.   Our conversation was recorded remotely, via the medium of Riverside.fm, on 19 April 2023.   Thanks to Joe Hickey for production support.   Podcast artwork by Shatter Media.   Voice over by Samantha Boffin.   As a sports fan – to play, to watch, and to encourage his sometimes reluctant kids to take part – Shai spends a fair amount of his time outside of the office with his head deep in sport. That includes in the data surrounding sport – particularly his favourite, baseball – though he baulks at the real-time application of the Moneyball principles. Particularly if that means taking off a pitcher when he's only pitched a few balls because the next three at-bat have a great record over him. That's a bit much.   Shai's agency, XDS, makes extensive use of data to understand how its clients are performing in their digital marketing channels, learning from data how they could improve performance, and monitoring it for evidence of impact. XDS helps clients enhance analytics, web traffic, search engine optimisation, paid ads – all different components of digital marketing spend.   The company was founded pre-pandemic, but on principles and ways of working – it turns out – that were perfectly suited for a locked-down world. XDS associates are spread across the US and, even when team members travel overseas, Shai observes that “they never miss a beat”. He goes on: “COVID accelerated a lot of things we were doing – on Slack, Teams and so on – and actually created a huge number of opportunities for us and our clients.”   Shai is lukewarm about the potential of mass-availability AI such as ChatGPT to transform marketing, but XDS finds it helpful in suggesting and elaborating copy and content strategy ideas. That said, Shai knows from experience that many businesses are not doing many of the seven critical website tactics he blogged about back in 2016, let alone embracing ChatGPT. EXTERNAL LINKS The XDS homepage – https://madebyxds.com Shai's LinkedIn profile – https://www.linkedin.com/in/shaireichert/ The evergreen, always-relevant post Shai first shared on LinkedIn on 4 January … 2016: “Forget 2016 ‘Digital Trends' – Here are 7 Website Tactics You Should Focus on Right Now” – https://www.linkedin.com/pulse/forget-2016-digital-trends-here-6-website-tactics-you-shai-reichert/ Shai on Twitter – https://twitter.com/thesreichert     To find out what kind of data storyteller you are, complete our data storytelling scorecard at https://data-storytelling.scoreapp.com. It takes just two minutes, and we'll send you your own personalised scorecard which tells you what kind of data storyteller you are.  

Paul Mabray is considered to be the wine industry's foremost futurist and thought leader. He is the CEO of Pix, a digital platform harnessing the power and potential of digital tools and methodologies to move the wine industry into the future. Paul pushed wine into the digital landscape with his work at Inertia Beverage Group, now WineDirect, and VinTank. Paul sat on the Board of Directors for Emetry.io and was a Group Director for W2O Group, among other executive roles. He began his college journey as a writer and working in sales. In this episode with Paul Mabray When there is a world of wine to explore, where can consumers engage and discover your brand? Is it possible to integrate your brand on a digital platform and emerge as a leader in the wine industry?  Paul Mabray helps consumers navigate the ocean of wine to discover the perfect bottle. His tightly organized digital platform is centered around helping stimulate market sales — while matchmaking consumers with the right brand. His innovative platform introduces brands to consumers in an empowering and convenient way. Join Drew Hendricks and Bianca Harmon on this episode of Legends Behind the Craft, as they sit down with Paul Mabray, CEO of Pix, to discuss evolving and personalizing the consumers' wine journey. Paul talks about merging two frontiers to create a wine search engine, the benefits of an online marketing platform, and brand discovery through effective marketing. 

“TikTok is making marketers into performing artists.” Listen & Learn: How TikTok changed -- and gained popularity -- during the pandemic. Why TikTok is an entertainment platform rather than a social platform. The platform's product roadmap aimed at highly creative and engaged creators. How brands can find their authentic voice. How TikTok is a multi-sensory platform marketers need to master. On TikTok, content is king. Mike Westgate manages TikTok's US Growth Brand business, supporting hundreds of midmarket brand clients with unique marketing and advertising solutions. Before TikTok, Mike was VP of marketing at Briggo Coffee, the world's first robotic barista, responsible for B2B & B2C brand strategy, PR & communications, product marketing, and retail sales programs. Prior to Briggo, he was VP of Marketing for commercial real estate data marketplace startup, RealMassive. Prior, he led marketing and client engagements for W2O Group, a network of digital marketing agencies supporting Fortune 500 marketers with customer insights, strategy, and analytics. Before W2O Group, Mike spent nearly four years at Microsoft in Windows product marketing and SMB audience marketing roles, both in Seattle and in Austin. He began his career in CPG with five years at Sara Lee and two years at General Mills in a variety of sales and marketing roles.    Content strategies that build your brand's authentic voice. Learn more from Lori Jones by calling today. 303-678-7102.   TO LEARN MORE ABOUT TIK TOK, CLICK HERE. TO FIND MIKE WESTGATE ON LINKEDIN, CLICK HERE.

Paul Mabray is considered to be the wine industry's foremost futurist and thought leader. He is the CEO of Pix, a digital platform harnessing the power and potential of digital tools and methodologies to move the wine industry into the future. Paul pushed wine into the digital landscape with his work at Inertia Beverage Group, now WineDirect, and VinTank. Paul sat on the Board of Directors for Emetry.io and was a Group Director for W2O Group, among other executive roles. He began his college journey as a writer and working in sales. In this episode with Paul Mabray Picture this: you're searching for a last-minute wine gift. You did not allocate time for shipping, and do not want to spend hours searching in-store. Where will you find wines ready and available in your area? Paul Mabray created a solution: it's called Pix. Paul is making wine relevant and discoverable to your life by merging the consumer and wine retailer — at your fingertips. His digital platform is a gateway into combining the art of storytelling and matchmaking specific consumer needs to deliver your new favorite bottle. On this episode of the Legends Behind the Craft podcast, Drew Hendricks has a conversation with Paul Mabray, CEO of Pix, about connecting boutique wine producers with consumers across the digital industry. They discuss the power of content writing to scale a brand, understanding the value within a great team, and the analytics behind making wine discoverable. Stay tuned!

In this episode, Aarti Shah and the W2O Group's Aaron Strout reflect on key takeaways from #PRovokeNA, which took place virtually on February 24. Among the topics they discuss: how emerging platforms were transformed by Covid-19, why ESG has supplanted CSR, how public affairs has transformed with the democratization of media, and how healthcare communications was permanently changed by the pandemic. To read more about the sessions and takeaways from #PRovokeNA, full coverage from the event can be found here  and videos of each session can be seen here.

Our guest today is Heather Green, Senior Director, Social Media Thought Leadership @ W2O Group. Heather is a Webby Award-winner digital marketer with over 15 years of experience in brand publishing, performance marketing and content strategies. Her most recent roles placed her in front of $100M+ paid social and content programs for both L'Oreal USA and Verizon. She currently leads social media thought leadership at W2O.

Aaron Strout is a seasoned, strategic marketer who grew up in digital. During his 25+ years in the industry, he has been a pioneer in mobile and location-based marketing. Throughout his career, he has focused on client success, building high-performance teams and profitable revenue growth.For more info, visit http://www.shrimptankpodcast.com/boston

Steve Chaparro and Deborah Hankin discuss how you can become a more effective leader by creating a stronger, symbiotic relationship with your people. Stay tuned. Deborah Hankin is an industry-leading, award-winning Chief People Officer with a demonstrated history of working globally in the innovation consulting, marketing and advertising industries. She has held key leadership positions in some of the top creative firms in the world, including W2O Group, SYPartners, and Geometry Global. Learn more about your ad choices. Visit megaphone.fm/adchoices

In today's podcast we'll be discussing data and the importance of measuring what matters.  Paul Mabray, the CEO of Emetry joins us to discuss how wineries can leverage data analytics to better answer questions and understand their consumer.Emetry is analytic software for the wine industry that provides unique insights aimed to drive business revenue and more informed decision making.In this podcast, we discuss what type of data is outdated and which ones are needed to compete in today’s highly fragmented market. Guest Profile:Paul Mabray has been on the forefront of technology innovation for the wine industry for two decades including Wine.com, WineDirect, and VinTank which was acquired by the W2O Group. Vintank has been a continuation of his desire to help revolutionize the wine industry by bridging the gap between wine and the digital world. Paul has been in the wine and spirits industry for over twenty years. He has worked for Napa Ale Works, Niebaum~Coppola, WineShopper/Wine.com and also was the North American Beverage Consultant for Sumitomo Corporation of America from 2002 through 2005. He founded Inertia in 2002 as one of the first major companies established to bridge the barrier between wineries and their customers. A four-time American Wine Blog Awards finalist, he has also been a guest lecturer at UC Berkeley’s Haas School of Business, UC Davis and many other symposiums, seminars, blogs, and periodicals for his leadership in the wine industryVisit their website to learn more: https://www.emetry.io/ Follow the latest stories at www.bottledinchina.com or check us out on insta @bottled.in.china and make sure to like and subscribe on iTunes and Spotify!

Jim Weiss has spent several decades working in healthcare PR, including starting his career in the HIV/AIDS space. Now as CEO of the healthcare powerhouse W2O Group, Weiss is leading his clients — which include 23 of the top 25 pharmaceutical companies in the world — through the Covid-19 crisis. Aarti Shah spoke with Weiss about the Covid-19 playbook (hint: there isn't one) and why acting local is critical— and so effective — right now.     

In episode 4 we chat with the remarkable Carolyn Gargano on how the advertising industry is changing and the journey her career has taken challenging the status quo with honest, empathetic communication. Learn more about her award winning, unique approach to advertising as she talks about the challenges and changes needed to tackle tough subjects such as gun violence & homelessness.

Is your agency doing a good job of marketing itself? If you’re like most agencies, the chances are that you aren’t taking enough of the advice you give your own clients. On this episode, Aaron Strout, CMO of W2O Group, shares his experience as an agency marketer. He talks about how you get more out of the whole team, and why marketing matters beyond new business — including recruiting, M&A, and more.Continue Reading → The post CWC 53: Eating your own dog food and marketing your agency (featuring Aaron Strout) appeared first on FIR Podcast Network.

In a discussion on diversity, Dr. Michael Lomax, the president of the United Negro College Fund, said people of color still faced enormous obstacles to inclusion. This session, recorded at PRovoke19, is brought to you in partnership with W2O Group. 

In this episode, Aarti Shah and the W2O Group's Aaron Strout reflect on key takeaways from #PRovoke19, which took place in Washington, DC from October 21 to 23. Among the topics they touch on: how empathetic brands allow employees to be themselves at work, the urgency for the PR industry to speak the language of business, and how Generation Z will accelerate change in unprecedented ways. To read more about the sessions and takeaways from #PRovoke19, full coverage from the event can be found here.    

  The Stevens Group is pleased to present a new podcast series that salutes the masters of public relations and revels in their observations, insights and advice to PR professionals.  This new series is part of the ongoing partnership between The Stevens Group and CommPRO to bring to PR, digital/interactive and marketing communications agencies the wisdom of those who have reached the top of the PR profession.       About Our Guest Bob Pearson, Strategic Advisor, W2O Group Bob played a key role in building the 800-person firm, W2O Group, which is centered on algorithms, machine-learning and innovative media models that lead to insights-driven marketing communications campaigns.  He has served as Chief Technology Officer, President, Vice-Chairman and now Strategic Advisor.  Prior to W2O Group, Bob worked as VP of Communities and Conversations at Dell to develop the Fortune 500's first global social media function—an industry-leading approach to the use of social media, as highlighted in the best seller, GroundSwell. Before Dell, Bob was Head of Global Corporate Communications and Head of Global Pharma Communications at Novartis Pharmaceuticals in Basel, Switzerland, where he served on the Pharma Executive Committee and he held the role of Vice President of Media and Public Affairs for Rhone-Poulenc Rorer (now Sanofi).  He is an author, frequent speaker and blogger on digital marketing, as well as an adjunct professor at Syracuse University and The University of Texas McCombs School, where he is teaching a new course on digital media models.  He is a Visiting Scholar at The University of Southern California, where he will teach in the Fall of 2019.  Bob is also a guest lecturer at the U.S. State Department's Marketing College with a focus on digital media and how to counter disinformation and extremism.  He works in a digital media capacity as a contractor for OTI/USAID and the U.S. Agency for Global Media.    He has written two digital media books (PreCommerce and Storytizing) based on key learning's from the firm's work with innovative companies and individuals. Bob's third book, Countering Hate, co-authored with Haroon K. Ullah, explores how bias, hate and extremism forms, how we can counter it and what we can learn from extremist groups.  His fourth book with Kip Knight & Ed Tazzia, Crafting Persuasion, became available July 1, 2019.  Bob is now working on his first novel.  Bob currently serves on the boards of Vetted.org (vice-chair), The Advertising Research Foundation, Genprex, Inc., and as CEO of the MedicAlert Foundation.  He is on the KPMG digital advisory board and is a member of the Defense Science Board for the Department of Defense.  Bob resides in Austin, Texas.  

The team also gives its thoughts on the week's top news in PR and communications, which includes W2O Group's Bob Pearson stepping down; Martin Sorrell unveiling his plans for S4 Capital; MDC seeking a new CEO; and Apple's new product launch.

Chuck Hemann, Head of Analytics at W2O Group, joins the Social Pros Podcast to discuss the current state of social analytics and where it is heading.   Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers) Convince & Convert (Experience This! Show: experiencethisshow.com) Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)   In This Episode Why it is becoming more important to combine social data with other data sources Why having a Twitter-centric approach to data listening can be misleading How to expand your scope of data as a social media practitioner How strategy and analytics roles are becoming more blended   Resources Brandwatch Rev The Complete Guide to Social Media for B2B from Salesforce Visit SocialPros.com for more insights from your favorite social media marketers.

Brian Reid and Rita Glaze launch "Redeeming Value," W2O Group's bi-weekly examination of health system value, drug pricing, reimbursement, patient access and more.  In the first episode, Reid and Glaze discuss the value conversation -- and lack thereof -- at the J.P. Morgan Healthcare conference last month. 

Brad Parscale, Digital Director for Donald Trump’s presidential campaign and President of Giles-Parscale Inc, sits down with Aaron Strout to discuss his revolutionary digital advertising approach which contributed to the success of the campaign, and his experience leading up to it. He also touches on the trends he’s seeing within the digital landscape and the strategic tactics he leverages to produce impactful content. As a bonus, Parscale reveals some behind-the-scenes scoop on data he collected during the election. This episode was recorded at the National Summit on Strategic Communications. If you’d like key takeaways from the event, which Brad spoke at, you can view them on W2O Group’s blog here: http://w2o.to/sdfkjdel

Joseph Jaffe, CEO/Co-founder of Evol8tion (startupsforbrands.com) and author, sits down with Bob Pearson, Chief Innovation Officer of W2O Group, to discuss the steps organizations and individuals should consider to successfully innovate in a rapidly changing digital world. He references his experience working with an array of clients from start-ups to some of the world’s leading brands, and pinpoints how technology plays a key role in successful growth. Check out his latest book, Z.E.R.O.: Zero Paid Media as the New Marketing Model, which dissects the marketing model, putting an emphasis on owned assets and entrepreneurship here: https://www.amazon.com/Z-R-Media-Marketing-Model/dp/1118801156  

Jennifer Farmer, MD of Communications for PICO National Networking, public speaker and book author, chats with Aaron Strout on she how she uses the power of language to effectively speak out on social issues. She also discusses her experience working through social justice campaigns within the Ohio Senate, Ohio House of Representatives, and Former President Barack Obama. If you’d like key takeaways from the National Summit on Strategic Communications - which Jennifer spoke at and where this was recorded -you can view them on W2O Group’s blog here: http://w2o.to/2rQITEw.

Mark Mckinnon, political advisor, communications strategist, and exec producer of Showtime’s, The Circus, sits down with Aaron Strout to discuss how he’s leveraged storytelling as an approach to lead successful political campaigns. He also walks through how the show, The Circus: Inside the Greatest Political Show on Earth, came to fruition. This episode was recorded at the National Summit in Strategic Communications. If you’d like key takeaways from that event, which Mark spoke at, you can view them on W2O Group’s blog here: http://w2o.to/2rQITEb For more information, contact us at info@w2ogroup.com.

Jim Weiss, CEO of W2O Group, chats with Aaron Strout about his journey since starting and growing the firm, what inspires him, and what characteristics he looks for in employees that embody the “entrepreneurial spirit” of the company. Listen in to learn more.   To hear more detail, view the talk he gave at the National Summit on Strategic Communications on periscope here: http://w2o.to/2qp1bhk View Jim’s blog post with accompanying visuals here: http://w2o.to/2qsRgW5 Contact us for more information: info@w2ogroup.com

Jory Des Jardins, entrepreneur, and W2O Group CMO, Aaron Strout, sit down to discuss how she successfully built a network to empower female leaders and entrepreneurs through BlogHer, her current involvement with SheWorx, and how she thinks content has evolved online. She also mentions other inspiring female leaders including Daina Middleton, former executive at Twitter and author of “Grace Meets Grit: How to Bring Out the Remarkable, Courageous Leader Within”. Jory joined Jan Ryan, Partner at Capital Factory, at W2O Group’s Movers & Shapers event during SXSW 2017 to discuss how female founders and investors tend to think. View that talk here: http://w2o.to/2oOQaVo For more information, contact us at info@w2ogroup.com.  See more at w2ogroup.com/what2know

Former Chief Innovation Officer and CEO of Citi Ventures, Deborah Hopkins, sits down with Aaron Strout, CMO of W2O Group, to talk about how to successfully drive change in large organizations, overcome challenges in the workplace and empower members of your team.

Executive Vice President & Chief Product Officer of Comcast, Chris Satchell chats with Aaron Strout, CMO of W2O Group, to discuss his role at both Comcast and Nike, product marketing, delivering great experiences to customers, the power of voice activation, AI machine learning and more!         

Celebrity chef, Tyler Florence, sits down with Aaron Strout, CMO of W2O Group, to discuss his content creation process, upcoming cook books, and his successful journey to becoming one of the Food Networks's brightest TV stars. He's known for walking folks through the steps to a tasty, home-cooked meal and now he shares how he delivers some of his best content yet.    

Bob Pearson is the President of the W2O Group, a group of 3 marketing and communications companies. Prior to working at the W2O Group, Bob Pearson was the Vice President of Communities and Conversation for Dell, where he developed their first global social media efforts. Bob also worked as Head of Global Corporate Communications for Novartis Pharmaceuticals. Bob recently wrote Storytizing: What's Next After Advertising?, where he explores how messages proliferate through society. Bob is also a frequent speaker on digital marketing at the Syracuse Center for Social Commerce and the U.S. State Department’s Marketing College. In this episode, you'll learn how to find the people who drive the majority of conversation, easy quick wins for government and public sector communicators, which no one can object to, and why 43 people drive the majority of shared conversation for Harry Potter.

Bob Pearson is the President of the W2O Group, a group of 3 marketing and communications companies. Prior to working at the W2O Group, Bob Pearson was the Vice President of Communities and Conversation for Dell, where he developed their first global social media efforts. Bob also worked as Head of Global Corporate Communications for Novartis Pharmaceuticals. Bob recently wrote Storytizing: What's Next After Advertising?, where he explores how messages proliferate through society. Bob is also a frequent speaker on digital marketing at the Syracuse Center for Social Commerce and the U.S. State Department's Marketing College. In this episode, you'll learn how to find the people who drive the majority of conversation, easy quick wins for government and public sector communicators, which no one can object to, and why 43 people drive the majority of shared conversation for Harry Potter. Hosted on Acast. See acast.com/privacy for more information.

The Holmes Report editors Paul Holmes, Arun Sudhaman and Aarti Shah talk about the 2016 Agency of the Year winners that were unveiled on May 3 at the SABRE Awards North America. The editorial team talks about why M Booth, Cohn & Wolfe, W2O Group, Zeno Group, Method Communications and other winners were standouts in this year's highly-competitive agency of the year competition.

Paul Dyer, President of Analytics and Insights of W2O Group, discusses using social data in effective marketing communications and the advantages of using insights + analytics in the early stages of business development. GUEST: Paul Dyer, W2O Group HOST: Steven Krein, StartUp Health LOCATION: WCG Offices - New York, NY IN THIS EPISODE: Using Data and Insights and Analytics to Improve Your Marketing Strategy Insights and Analytics As an Early Stage Business Development Tool Using Social Data As a Market Strategy: 15 Minute Hack for Entrepreneurs

Latest Echo Chamber episode sees Holmes Report senior editor Aarti Shah explore her groundbreaking feature on why there aren't more female CEOs in the PR industry, in an interview with Ketchum president Barri Rafferty. Shah and Holmes Report editor-in-chief Arun Sudhaman then discuss the rise of W2O Group, which has retained a low profile despite its emergence as one of the fastest-growing and more innovative PR firms worldwide.

Guest co-host Lionel Menchaca of W2O Group talks about his role there, his pioneering work in social media at Dell and why he sought a new direction for his career. In the weekly news recap, Lionel chats with Arik and Kevin about a blog post that suggests company blogs should be judged by the number of comments they receive. Also, they discuss a post by Jay Baer that could get companies and brands to flip their thinking on content and engagement across their social channels.

Michael Brito, Edelman’s former SVP, Social Business Strategy and current Group Director of Media & Engagement at the W2O Group, is my guest this week on the Inside Social Media podcast, as my journey to connect with the biggest brands in the world and share with you how you can model and adapt their social media insights and... The post ISM 033: Developing a Social Business Strategy for Your Business with Michael Brito, Author & Digital Agency Expert appeared first on RickMulready.com.

Michael Brito, Edelman’s former SVP, Social Business Strategy and current Group Director of Media & Engagement at the W2O Group, is my guest this week on the Inside Social Media podcast, as my journey to connect with the biggest brands in the world and share with you how you can model and adapt their social media insights and […] The post ISM 033: Developing a Social Business Strategy for Your Business with Michael Brito, Author & Digital Agency Expert appeared first on Rick Mulready.